Podcasts about PPC

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is joined by Chris Jefferson to break down his journey. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 10/26/2023. Show notes -- in this episode we'll cover: Chris' background and how he discovered real estate. Why wholesaling became the solution to Chris' business. Chris breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Join our community of RE investors on Skool here: https://tr.ee/JoinTheClubWHOLESALING SECRETS REVEALED

Send us a textMany websites perform well on desktop but lose traffic due to poor mobile speed. Mobile-first design is often neglected, causing long load times and low retention. This video breaks down how popups, unoptimized code, and performance issues on phones can quietly kill conversion rates.If your mobile site is bleeding traffic, don't guess, get a pro to spot the problem before it gets worse: https://bit.ly/4eFYTjU#WebsiteOptimization #MobilePerformance #BounceRate #PageSpeed #EcommerceTrafficWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why visitors bounce despite high clicks00:18 - How popups may slow your mobile site00:44 - Using PageSpeed Insights for quick testing01:28 - Desktop vs mobile speed breakdown02:03 - Why mobile-first thinking is critical now02:46 - Common developer mistakes with mobile UX03:10 - The truth about “mobile friendly” design tools03:39 - How slow mobile load time kills retention-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Joe Schafranek is an Account Manager at Tread Partners, a marketing agency focused on the tire and auto repair industry. With roots in Detroit and hands-on shop experience at Firestone and Big O, Joe brings a unique perspective to digital marketing through his understanding of both operations and data. Prior to Tread Partners, he helped grow BAIC and explored data-centric roles in the auto aftermarket. Today, Joe leverages that diverse background to help multi-location shops increase car count through performance-driven strategies. In this episode… Marketing in the auto repair industry often feels confusing and inconsistent, especially for multi-location shop owners. With so many digital channels and buzzwords, it's hard to know what's actually driving car count and boosting business. How can tire dealers make smarter marketing decisions based on data and results, not guesswork? According to Joe Schafranek of Tread Partners, it starts by focusing on transparency and measurable results. Joe leverages his real-world shop experience and data expertise to help clients improve performance using tailored PPC campaigns, SEO strategy, and localized promotions. He emphasizes the importance of tying marketing activity directly to car count and revenue growth — not just impressions or traffic. On this episode of Gain Traction, Mike Edge welcomes Joe Schafranek for a conversation about data-driven marketing in the tire and auto repair space. Joe explains how to tie marketing efforts directly to car count and revenue, why transparency matters, and how shop owners can avoid wasting budget on ineffective campaigns. He also shares a case study on how a $250 Facebook ad led to $22K Saturdays. Here's a glimpse of what you'll learn:  [03:48] How hockey and family life shaped Joe Schafranek's community involvement [06:34] Lessons Joe learned from managing Big O franchise stores in Arizona [07:43] Joe's transition into digital marketing and data roles [10:37] Why revenue isn't always the best indicator of marketing success [12:23] The importance of new customer acquisition for long-term growth [18:52] How experience helps Joe prevent clients from wasting ad spend [19:58] What excites Joe most about working in marketing for tire dealers? Resources mentioned in this episode: Joe Schafranek on LinkedIn  Tread Partners BAIC Global TJ White on LinkedIn Tire Source Mike Edge on LinkedIn Quotable Moments "You don't know what you don't know — there's a whole world of discovery out there every day." "The best campaigns are the ones that fill your bays, not just your inbox." "Marketing success should be tied to car count and revenue, not just clicks and impressions." "Transparency works both ways — clients should know what's working, and we need to know how it's executed." "Even small campaigns, like a $250 Facebook ad, can have huge returns if done right." Action Steps Rethink how you measure marketing ROI: Focus on car count and specific service conversions, not just traffic or impressions. Run local Facebook ads to test promotions: Try low-cost campaigns targeting service-specific offers to boost visibility and appointments. Invest in transparency with your marketing team: Share performance data both ways — ad results and in-shop execution. Use digital tools to track campaign effectiveness: Leverage reporting that ties ads to phone calls, form fills, and actual sales. Target new customer acquisition regularly: Offset the average 15% annual shrinkage by always growing your base strategically. Sponsor for this episode... This episode is brought to you by Tread Partners.  At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.  By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches.  So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

How does Bradley Sutton manage over 300 PPC campaigns in less than 30 minutes a week? He opens up all of his processes to show how he sets them up using Helium 10 Ads. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success. Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point. Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game. In episode 683 of the Serious Sellers Podcast, Bradley discusses: 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10 03:16 - Leveraging Helium 10 Ads for Amazon PPC 11:10 - Helium 10 Ads Optimization Strategy 16:02 - Efficient Keyword Harvesting With Helium 10 Ads 18:19 - Cross-Campaign Keyword Optimization 22:37 - Automating Bidding Strategies for PPC 24:05 - Setting Up Automated Bid Rules 27:12 - Gradual ACoS Reduction Strategy 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads 31:26 - Bidding Optimization Strategy for Amazon Advertising 37:20 - Maximizing Profitability With Helium 10 Ads 41:33 - Implementing Customized Ad Campaign Strategies 46:10 - Keyword Harvesting Automation and Conversion Analysis  

Your life insurance policy might be a valuable financial tool you can leverage now, not just in the future? Discover the surprising potential of life insurance as a current asset. For those navigating the financial realities of dementia care or planning for aging in place, the often-overlooked value within a life insurance policy could offer unexpected solutions. We'll explore how accessing this value could help fund crucial long-term care needs. Perhaps you need to make essential home modifications for independent living. Learn why the 90% of life insurance policies are surrendered; representing a missed opportunity for many. Discover a different perspective on your life insurance and how it could provide financial flexibility you might not have realized was possible. Our Guest: Rob Haynie - Settlements.com Rob has significantly shaped the life settlement industry. For instance, he's directly negotiated thousands of settlements. Currently, he serves on the Board of Directors of LISA. Furthermore, he's a charter member of LISA's PPC committee. This committee focuses on the industry's regulations and laws. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Related Episodes: Long-term Care - Low Cost Options Home Dementia Care Alarm: Crisis in Long-term Care ++++++++++++++++++++++++++++++++++++++++ Sign Up for more Advice & Wisdom - email newsletter. Please help us keep our show going by supporting our sponsors. Thank you. ++++++++++++++++++++++++++++++++++++++++ Make Your Brain Span Match Your LifeSpan Relevate from NeuroReserve With Relevate nutritional supplement, you get science-backed nutrition to help protect your brain power today and for years to come. You deserve a brain span that lasts as long as your lifespan. ++++++++++++++++++++++++++++++++++++++++ Feeling overwhelmed? HelpTexts can be your pocket therapist. Going through a tough time? HelpTexts offers confidential support delivered straight to your phone via text message. Whether you're dealing with grief, caregiving stress, or just need a mental health boost, their expert-guided texts provide personalized tips and advice. Sign up for a year of support and get: Daily or twice-weekly texts tailored to your situation Actionable strategies to cope and move forward Support for those who care about you (optional) HelpTexts makes getting help easy and convenient. ++++++++++++++++++++++++++++++++++++++++ List of the Top 20 Alzheimer's Podcasts via FeedSpot! See where we rank. Join Fading Memories On Social Media! If you've enjoyed this episode, please share this podcast with other caregivers! You'll find us on social media at the following links. Instagram LinkedIn  Facebook Contact Jen at hello@fadingmemoriespodcast.com Or learn more at Our Website

Send us a textAfter Prime Day, many listings see higher traffic but lose momentum without a follow-up plan. Strategies like promotions, updated ads, and analyzing the search query performance report can help continue the gains. Using abandoned cart segments and restructured deals helps sellers extend Prime Day growth into Q4.Start preparing now so you're not scrambling when Black Friday hits. Book a strategy call with us and get it right: https://bit.ly/4jMZtxu#AmazonSellingTips #PostPrimeDayStrategy #amazonsellers #successonamazonWatch these videos onYouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - Prime Day is Over, Now What?00:27 - How to Keep Sales Going After Prime Day00:35 - Why Add-to-Cart Shoppers Matter01:24 - Brand Tailored Promotions for Missed Conversions01:50 - Discounts and Coupons That Still Work02:19 - Deal Fees and Amazon's New Structure03:36 - Adjusting to the New Fee Structure04:36 - Search Query Report Insights Post-Prime Day05:18 - How Ads Behave Differently During Peak Days06:20 - Avoid Overreacting to Prime Day Data06:47 - Preparing for Other Peak Sale Events07:31 - Why Inventory Still Matters Most07:53 - Help With Post-Prime Day Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads PodcastWhat does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.Topics:Building a brand people rememberTV jingles, tiger suits, and trucks that popWhy details (like your office!) actually matterWhat separates top sales reps from average ones

Welcome to another insightful solo cast of the Build a Better Agency podcast! This week, host Drew McLellan takes you deep into a cornerstone topic for agency owners: building, retaining, and growing an exceptional team. Drawing on real-world conversations with agency leaders and years of industry experience, Drew breaks down the full lifecycle of stellar employee management that every agency needs to thrive. Drew starts by revealing why agencies often miss the mark with generic job descriptions and lays out a compelling case for comprehensive, forward-thinking job documentation. He shares tips for crafting descriptions that not only clarify day-to-day expectations but also highlight growth opportunities, career paths, and clear metrics for success. You'll discover why this clarity is key to motivating employees—and how it can help you retain top talent for the long haul. The episode then explores the critical steps beyond hiring: thoughtful onboarding, regular one-on-one meetings, and a robust review process that supports ongoing professional growth. Drew demystifies quarterly mini-reviews and annual evaluations, emphasizing the power of frequent feedback and targeted growth goals. He also shares actionable ideas for establishing genuine personal connections, such as his “Dinner with Drew” tradition, fostering a culture where employees feel truly seen and valued. If you're looking for practical, actionable strategies to level up your agency's employee experience and unlock deeper value from your team, this episode is a must-listen. Drew's step-by-step ecosystem will not only help you develop happier and more loyal employees but will also empower you to drive agency growth from within. Don't miss the downloadable resources mentioned in the show notes—your roadmap to a more engaged, high-performing agency starts here! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Crafting detailed, future-focused job descriptions to attract and retain top talent Driving employee engagement and growth through thoughtful career pathing Redefining onboarding with a deliberate, month-long approach Empowering employees and supervisors via structured biweekly one-on-one meetings Shifting from annual to quarterly reviews for real-time feedback and development Fostering deeper connections through intentional, informal social interactions   Sharing professional development as a mutual responsibility between agency and employee  

Laurent had the pleasure and privilege of sitting down with Markus Rauroma, CEO of Fortum, during the Eurelectric “Power Play” conference in Brussels this June.  Fortum, the Finnish energy company also active in Sweden and Poland, finds itself right on the front line when it comes to tensions with Russia—not exactly your average utility boardroom drama.   The conversation kicks off with Markus's recent election as President of Eurelectric, taking over from none other than Leo “the Great” Birnbaum, CEO of E.ON.We talk about the challenges Markus has faced so far, including how Fortum managed to steer through the stormy waters of the Ukraine war, and what's ahead for the industry. Spoiler: it's not all doom and gloom—there's strategy, resilience, and some surprisingly good teamwork. Markus rolls out Eurelectric's Manifesto centred on customers, security of supply and digitisation (AI).  Markus introduces his vice-presidential duo: Georgios Stassis (CEO of PPC) and Catherine MacGregor (CEO of Engie). According to him, it's a well-balanced trio—think energy world's version of the Avengers, but with spreadsheets and grid stability. He also gives kudos to Kristian Ruby, Secretary General of Eurelectric, and the Brussels team for their stellar behind-the-scenes work.The chat then shifts to the Baltics, one of the rare places in Europe where electricity demand is actually growing. Fortum's been ahead of the game there too: Markus reveals they now have over 1.3 GW of capacity lined up and ready to power new datacenters—because TikTok videos don't host themselves.  Of course, we couldn't ignore the constant cyber-attacks and sabotage attempts coming from Russia. Markus shares how Fortum has learned to deal with them—let's just say they don't flinch easily anymore.  And finally, a public mea culpa: Laurent repeatedly referred to Finland as part of Scandinavia. A common slip-up. For the record: Finland is next to Scandinavia, but it's not in it. The Finns are Nordic, not Scandinavian—but much like their neighbours to the west, they handled the mix-up with trademark cool. No sauna ban issued.  We thank Kristian Ruby and all the Eurelectric team for organising this recording and putting together such a great summit.

If you're navigating the evolving world of Google Ads AI, this episode featuring PPC expert Lisa Raehsler delivers the clarity, strategy, and foresight you've been searching for.Lisa shares her deep insights from over 15 years in paid media to help advertisers adapt to a fast-changing landscape shaped by AI in digital advertising. Whether you're frustrated by lower click-through rates, overwhelmed by Performance Max campaigns, or confused about how AI-powered ad copy and automation are affecting Google search ads, Lisa offers straightforward answers to your questions.You'll learn how to:Adjust campaigns to survive in a world of AI-generated search resultsUse Performance Max campaigns to reach broader, high-intent audiencesOptimize ad copy and creatives with tools that reflect modern AI-powered ad copy standardsPrepare for new placements like Connected TV advertising and Microsoft Ads and CopilotUnderstand the emerging search engine marketing trends and the future of PPCLisa's expertise is grounded in practical, strategic campaign execution, helping business owners and marketers find solutions in the face of increasing ad complexity and shifting consumer behavior. If you've been Googling “why are my ads not converting anymore” or “how to stay ahead in Google Ads,” this episode is exactly what you need.00:00 – Welcome & Lisa Raehsler's background01:20 – How Google Ads AI is changing search marketing02:30 – AI Overviews: Why organic traffic is dropping03:10 – Budgeting realities: Getting started in paid search today04:00 – The rise of Performance Max campaigns05:10 – Automating for results: Data-driven bidding & targeting06:00 – How AI-powered ad copy is built and how to guide it07:00 – Expanding reach: Microsoft Ads and Copilot, Gmail, and Connected TV advertising08:40 – What to expect next in the future of PPC09:30 – Where to connect with Lisa: Substack & LinkedIn#GoogleAdsAI #LisaRaehsler #PerformanceMax #DigitalAdvertising #PPCMarketing #SearchEngineMarketing #MicrosoftAds #ConnectedTVAds #AIAdCopy #PaidMediaStrategy #FutureOfPPC #AdAutomation

Dans cet épisode, PPC vous partage un de mes moments forts de l'année : le RAISE Summit 2025, qui s'est tenu début juillet au Carrousel du Louvre. Une ambiance électrique, 5000 personnes, et surtout un niveau de conversation rare.Le point culminant ? Un fireside chat intense entre Andrew Feldman, CEO de Cerebras Systems (ceux qui ont construit la plus grande puce au monde) et Eric Schmidt, fondateur de Relativity Space et ancien CEO de Google. La discussion, animée par Henri Delahaye, a tourné autour de la souveraineté, des architectures IA, de l'énergie, et de… l'inférence, ce nouveau champ de bataille.PPC en a tiré trois moments clés, qu'il vous propose de découvrir, suivis de son décryptage personnel. Un épisode dense, technique et engagé. À écouter absolument si vous vous intéressez à l'avenir industriel et stratégique de l'intelligence artificielle.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn't just about ads and listings — it's about mindset, mental toughness, and yes, even jiu-jitsu

Send us a textThis brand explains why Amazon became their main channel after decades of retail growth. They walk through profit margins, fulfillment speed, and how they calculate pricing. It's a real breakdown of what Amazon does better and why traditional methods can't compete.Tired of guessing? Get help from someone who's done it: https://bit.ly/4jMZtxu#AmazonFBA #EcommerceStrategy #AmazonLogistics #AmazonSellerTips #OnlineRetailWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - How This Brand Started Before Amazon00:24 - Amazon's Audience vs Other Channels01:01 - Why Giving Amazon 15% Made Sense01:30 - Numbers Matter: Profit Per Unit Breakdown02:36 - What Amazon Does That Others Can't03:24 - Why Amazon Is Their Primary Channel-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is joined by Chris Jefferson to break down his journey. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 10/26/2023. Show notes -- in this episode we'll cover: Chris' background and how he discovered real estate. Why wholesaling became the solution to Chris' business. Chris breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

What happens when political purity spirals collide with real-world consequences? In this episode of the Awake & Winning Podcast, we bring you a repost from The Political Orphans Podcast hosted by Nico Lagan and Rob Ambrose for a fiery conversation on immigration, political intolerance, and the strategic future of Canadian politics. Kaylor doesn't hold back as he challenges the emotional logic behind voting, calls out the left's performative diversity, and debates whether Maxime Bernier should have joined forces with Pierre Poilievre. As a freedom-first thinker, Kaylor offers a bold, unfiltered critique of the current Canadian political landscape and drops some serious truth bombs about where the country is headed. If you care about Canada's future, this episode is a must-listen.     Episode Highlights: political intolerance, immigration reform, emotional voting, Maxime Bernier strategy, Pierre Poilievre leadership, Canadian culture, diversity vs. inclusion, faith vs. pragmatism, PPC vs. CPC, conservative values, government overreach, 2025 election       Takeaways:   Voting emotionally vs. voting practically Why Maxime Bernier likely won't win Kaylor's take on political purity and tolerance The left's weaponization of inclusivity and diversity Faith-based voters vs. political strategy The potential impact of PPC joining CPC Why Canada needs to "stop the bleeding" before reform     If you enjoyed the episode, please be sure to take a screenshot and share it out on Instagram and tag @thekaylorbetts. Also, please make sure to give us a review and a five star rating if you're loving what we are doing! _____________________________   RESOURCES & LINKS MENTIONED IN THIS EPISODE:   Instagram | https://www.instagram.com/realnicolagan/  https://www.instagram.com/unwokenpod/  https://www.instagram.com/thepoliorphans/  https://www.instagram.com/rob_thebuilder/  YouTube | https://www.youtube.com/@ThePoliOrphans Websites | https://nicolagan.com/ Podcast | The Political Orphans Podcast with Rob & Nico Linked Episode | https://www.youtube.com/watch?v=72iHKSYr4Ww&list=PLUqAewIPEF35QFUwbxqv04c29brdyfJIQ&index=9&t=1s  _____________________________   SPONSORS: Truly Tallow | https://www.trulytallow.com/ Use code “SUNNYBALLS10” at checkout for 10% off your order _____________________________   IMPORTANT UPDATES:   Check out the Awake & Winning Website | https://awakeandwinning.com/ Join the Awake & Winning Life AW-cademy | https://theawlife.com/ Join the Awake & Winning Business AW-cademy | https://theawbiz.com Join the Awake & Winning POD-cademy | http://yourwinningpodcast.com/ Follow Kaylor on Instagram | https://www.instagram.com/thekaylorbetts/ Join Kaylor's Newsletter | https://awakeandwinning.lpages.co/optin/  _____________________________  

Send us a textThis video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu#AmazonSellerTips #BuildYourBrand #AmazonBrandStrategy #EcommerceGrowth #SellingOnAmazonWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - Product Origin in a Competitive Gardening Niche00:35 - Industry Problem That Sparked the Idea01:41 - Why Traditional Fertilizer Wasn't Working02:26 - Challenges with Urban Soil and Home Development03:09 - Turning Fungi Into a Scalable Product04:08 - Taking the Regulated Path, Not the Easy One05:01 - Scientific Validation and Certifications06:10 - University Field Trials for Product Testing07:21 - Fighting Algorithm Flags on Organic Claims08:45 - Compliance Battles with Amazon10:10 - Choosing Amazon Despite the Challenges11:02 - Using Sales to Prove Retail Demand12:13 - Amazon as a Branding and Awareness Tool13:14 - Difference Between Real Brands vs. Amazon Brands14:21 - Advertising that Pays for Itself15:14 - Using Amazon for Seasonal Market Research16:25 - Tracking Regional Sales Trends by Season17:45 - Dealing With Seasonal Inventory Issues18:43 - Limitations of Amazon FIFO in Canada19:40 - Managing Expiry-Sensitive Inventory20:59 - Real Use Cases vs. Intended Use Cases21:53 - Discovering Unexpected Customer Applications22:58 - Fungi Misconceptions and Consumer Fears24:50 - Addressing Product Safety and Education26:02 - Breaking Down Myths About Mushrooms27:50 - Final Thoughts on Amazon Growth Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge. They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design. Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides a roadmap for creating digital experiences that not only look professional but actually drive business results. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Santi breaks down why good, optimized websites convert — and pretty ones often don't.He shares how learning SEO, design, and development together creates a complete skill set for developers and his tips along his self-taught journey in web development. Discover through Santi's experience why collaboration between designers and developers is key in preventing digital disasters.Learn how WordPress, Elementor, and Hello Theme make life easier for devs and clients.A 30% lift in conversions? Santi proves data-led redesigns actually work.Episode Links:

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes.Key Takeaways:Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend.Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities.Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight.Lesson 2: Always double-check even simple inputs to avoid costly errors.Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility.Lesson 4: Don't over-constrain campaigns—loosening ROAS targets can sometimes yield better performance.Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize.Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks).Final Advice: Mistakes are inevitable—how you respond and resolve them matters most.00:00 Introduction to PPC Live The Podcast01:14 Meet Kate Luke: Digital Transformation Expert04:01 Kate's Early Career Mistake06:57 Lessons Learned and Client Trust13:06 Advice for Handling Mistakes13:29 Handling Client Mistakes with Confidence13:44 Lessons Learned from Simple Mistakes14:25 The Importance of Double-Checking14:49 Saying No to Friday Changes16:38 Encouraging Open Conversations About Mistakes17:55 Creating a Safe Space for Juniors19:27 Navigating AI and Automation in PPC20:54 The Learning Period in AI Systems23:02 Final Thoughts and FarewellFind Kate on ⁠⁠LinkedIn⁠ ⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/ We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar talent that will complement our team and strengthen our ability to serve our clients. Speaking: I've taught digital advertising classes to more than 100,000 students, and make frequent appearances on podcasts in the marketing and business space. Writing: I'm a published author and write about marketing for sites including Call Tracking Metrics, DataFeedWatch, Shopper Approved, Swydo, etc. I live and breathe PPC, and I could talk with you for hours about campaign types, bidding strategies, keyword structure, and so on, but what really excites me is figuring out how to use those technical abilities strategically for each client's unique scenario. That's especially true as Google, Facebook, Microsoft, Amazon, and the rest of the PPC channels automate more and more of the work that specialists, agencies, and in-house teams have traditionally done manually. Smart advertisers who understand when to trust automation and the best way to use automation to accomplish their unique goals are the advertisers who are going to win.

Prime Day 2025 is here (8–11 July), and we've got something special for you.Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what's basically the Super Bowl of Amazon selling. This year? We've packed everything we've learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn't just about the 48 hours—it's about the before and after. You'll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.We'll see you in The PPC Den!

What if giving without expectation could actually grow your business?

Welcome to the eCommerce Lab Podcast! Get ready to discover the latest strategies to boost your brand on Amazon FBA!

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan explores an essential yet often misunderstood business growth strategy: networking. Joined by networking expert Melissa Snow, Drew unpacks what truly effective networking looks like in today's world and why building authentic connections can be the most powerful driver for agency success. Melissa, founder of Powerful Women Rising, shares her journey from accidentally becoming an entrepreneur to discovering that genuine relationships—not flashy sales tactics—were the secret to her business growth. She breaks down outdated views of networking as stiff, transactional events and reveals how meaningful conversations and a spirit of helping others can transform your network into a vibrant support system. The duo discuss the difference between "making friends" and intentional networking, how to avoid being that "salesy weirdo," and why referrals rooted in real trust always carry more weight. Listeners will walk away with practical strategies for approaching networking in a way that aligns with their personality, whether they're extroverts energized by a crowd or introverts who prefer small group conversations or virtual events. Melissa offers actionable ideas for nurturing connections, keeping track of valuable contacts, and balancing authenticity with intentionality. Plus, hear her tips on following up meaningfully—without overwhelming your busy schedule or feeling disingenuous.  Don't miss this empowering conversation if you're ready to rethink networking as a sustainable, enjoyable, and business-boosting tool. You'll feel inspired to step out of your comfort zone, forge new relationships that really matter, and start building the kind of agency—and professional life—where genuine connection leads the way.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Redefining networking as genuine relationship-building, not transactional selling   The power of connections and referrals in growing your agency Balancing authenticity with intentionality in professional networking How to network effectively as an introvert or with limited time Leveraging both in-person and virtual networking opportunities Practical tips for meaningful follow-up and staying memorable Making networking work for you, regardless of your personality or preferences

Send us a textAmazon just rolled out a custom analytics dashboard that lets sellers track key performance data. With templates for Prime Day, traffic, sales, and more, sellers now have more control over how they view account trends. This update helps reduce the need for third-party tools by giving direct access to valuable data straight from Amazon.Book a call so we can help you get custom dashboards set up: https://bit.ly/4jMZtxu#AmazonAnalytics #SellerTools #AmazonData #EcommerceSellers #AmazonDashboardWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBDownload our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gMGrab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSlTimestamps00:00 - Amazon Finally Listens to Sellers  00:24 - Where to Find the Custom Analytics Tool  00:40 - Overview of Dashboard Templates  01:16 - Why This Is Better Than Third-Party Tools  02:00 - Creating a Custom Dashboard from Scratch  02:44 - Metrics You Can Add: Order Count, Delivery Rate  03:32 - What This Means for Amazon Sellers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textHere's the recap of what you missed at ASPICON powered by  @PickFu . Real tips shared by brands and experts selling on Amazon. This video covers conversion wins, creative strategies, and how sellers fix listings that aren't performing. Learn what actually works from ASPICON's most practical, seller-focused advice.Watch these videos YouTube:Fix Your Amazon CTR: What's Good, Bad, & The SEO/PPC Golden Ratio https://www.youtube.com/watch?v=9SGtB1oLJis&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZHWhat's Missing From Your Listing That Hurts Conversion https://www.youtube.com/watch?v=0YyvSyMDgPU&list=PLDkvNlz8yl_aEQtZ1eLHoEqYqdgtLyLfV-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Better Design Goes Beyond Product Pages00:27 - Why Customer Feedback Should Guide Creative00:51 - Upgrading Basic Content to Premium01:14 - Blending Data and Creativity for Conversion01:39 - Real Product Use and Trustworthy Video02:01 - Copywriting Tips That Connect With Shoppers02:27 - Launch Strategy and First 90 Days Focus02:55 - Visuals That Match Customer Intent03:17 - Packaging and Design That Influence Buyers-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, and eventually creating Search Bloom to maintain integrity in digital marketing practices. They discuss strategies for optimizing SEO for search engines and LLMs, the importance of analytics, and navigating changes in PPC campaigns. Cody also shares impactful client success stories and future developments in the field. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Perfection doesn't win on Amazon—agility does. In this episode of Built by Business, Andy Isom reveals why small, fast fixes beat slow, big plans. You'll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast.   If you've been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and growing today.   Want help finding your fastest wins?   Request your Free Amazon Brand Audit at www.weavos.io

In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she's using tools like ChatGPT to beat writer's block, dig into reviews, and fine-tune copy—but also why human creativity still steals the show. We get into why solid branding and killer visuals matter more than ever, how great A+ content can boost trust (and sales), and what makes a product page actually stand out in the age of average AI-generated everything. It's a real talk on where ecomm is headed—and how to stay ahead.We'll see you in The PPC Den!

In today's episode, you will learn a series of vocabulary words that are connected to a specific topic. This lesson will help you improve your ability to speak English fluently about a specific topic. It will also help you feel more confident in your English abilities.5 Vocabulary WordsConversion (Noun): The process of turning a potential customer into a paying customer or completing a desired action on a website.Example Sentences:The website's conversion rate increased significantly after the redesign.Targeted ads can help improve conversion rates by reaching the right audience.The marketing team focused on optimizing the user journey to maximize conversions.SEO (Search Engine Optimization) (Noun): The process of enhancing a website's visibility on search engines to increase organic traffic.Example Sentences:Effective SEO strategies can drastically improve a website's ranking on Google.The company invested in SEO to boost its online presence and attract more visitors.Understanding keyword research is essential for successful SEO implementation.Content Marketing (Noun): A marketing strategy focused on creating, publishing, and distributing valuable content to attract and engage a target audience.Example Sentences:Content marketing has become a vital tool for brands to connect with consumers.The blog was an integral part of their content marketing strategy.By providing informative articles, the company improved its content marketing efforts.PPC (Pay-Per-Click) (Noun): An online advertising model where advertisers pay each time a user clicks on their ad.Example Sentences:PPC campaigns can generate quick traffic to a website, making them a popular choice among marketers.The company allocated a budget for PPC to drive immediate sales during the holiday season.Effective PPC strategies require ongoing monitoring and optimization.Brand Awareness (Noun): The extent to which consumers are familiar with and recognize a brand.Example Sentences:The marketing campaign aimed to increase brand awareness among millennials.Social media plays a crucial role in building brand awareness in today's digital landscape.Increased brand awareness often leads to higher sales and customer loyalty.A Paragraph using the 5 vocabulary wordsDigital marketing is a powerful tool for businesses to reach their target audience and achieve their goals. It involves various strategies, such as SEO (Search Engine Optimization) to improve website visibility in search engine results, PPC (Pay-Per-Click) advertising to reach potential customers through paid ads, content marketing to create valuable and engaging content to attract and retain customers, and brand awareness to build recognition and trust in the brand. Ultimately, the goal of digital marketing is to drive conversion, which means turning website visitors into paying customers.If you want to sign up for the free daily English vocabulary newsletter, go towww.dailyenglishvocabulary.com

Send us a textRunning ads isn't always about sales. Sometimes it's just to learn who your real customer is. This Amazon seller used Helium 10 to find profitable keywords others missed. Low-risk ad testing revealed competitors and audiences they weren't targeting before.Book a call now and start using ad data the smart way to find real customers and grow faster: https://bit.ly/4jMZtxu#AmazonAds #AmazonSellingTips #EcommerceMarketing #AmazonGrowth #amazonppcWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBDownload our PPC guide now and stop wasting ad spend: https://bit.ly/4kVZ9gMGrab the SEO toolkit now and start ranking your products higher with strategies that actually deliver: https://bit.ly/457zjSlTimestamps00:00 – Why Sales Might Be Slowing00:15 – Using Ads to Learn About Your Audience00:39 – Testing New Audiences with Low Budget01:08 – Adjusting Bids Based on Clicks01:30 – How Helium 10 Helped One Seller01:58 – Asking the Right Questions to Grow02:29 – What My Amazon Guy Can Help With-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Ryan Schrader, Director of Local SEO at Water Restoration Marketing, to break down how restoration companies are winning more jobs in 2025 with Google Local Service Ads.Ryan shares the biggest updates to LSAs this year, why some campaigns deliver consistent, high-quality calls while others bleed budget, and the exact framework their team uses to help restoration companies turn LSAs into $10K+ months.This isn't theory or guesswork—it's the tested, agency-built system helping restoration business owners generate exclusive water damage leads without relying on lead-sharing platforms or expensive PPC campaigns.If you're a restoration owner or marketing manager ready to scale lead flow and dominate your market, this episode gives you the strategies, tools, and mindset to make LSAs your #1 source of jobs.Ready to see how LSAs could work for your company?Book a free LSA Audit and Strategy Session with our team today: https://calendly.com/clintonjames/free-gbp-audit

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Pilothouse's Amazon strategists, Rob & Clifford, to unpack why the shift to a four‑day Prime Day demands new levels of agility, budget strategy, and channel investment. They dive into:✅ Why a four‑day Prime Day is a marathon vs sprint — how slow starters can pivot mid‑event.✅ The importance of earning ‘Deal' badges, deploying virtual bundles, and flexing PPC budgets to capture peak demand.✅ Amazon's two‑part title rollout — how first‑mover SEO advantage could shift ranks.✅ Unlocking Amazon Marketing Cloud to separate new vs existing customer CAC, customer path analytics, and spend optimization.✅ Organic influencer virality—and hyper‑incentivized affiliate networks (40–50 % commissions)—as new secret weapons to dominate search and ranking.Highlights include: skyrocketing mid‑Prime pivot opportunities, real-time budget management, and competing in a zero‑sum Amazon ad ecosystem.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 – Why Prime Day is 4 Days Long in 202502:45 – How to Prepare for Amazon's Mid-Year Mega Sale06:20 – What You Need to Know About Amazon Title Updates10:30 – Amazon Marketing Cloud: Opportunities and Limitations17:45 – Organic Influencer Hits and Amazon SEO Boosts23:00 – How to Leverage Creator Connections and High Affiliate Commissions27:15 – Final Tips for Winning Prime Day with a Holistic StrategyHashtags:#PrimeDay2025#AmazonMarketing#AmazonSellers#EcommerceTips#RetailStrategy#InfluencerMarketing#AmazonAdvertising#DigitalMarketing#AmazonSEO#PerformanceMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is joined by Chris Jefferson to break down his journey. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 10/26/2023. Show notes -- in this episode we'll cover: Chris' background and how he discovered real estate. Why wholesaling became the solution to Chris' business. Chris breaks down a deal. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Struggling to generate consistent leads for your design business? The answer might be sitting right in your existing marketing toolkit. Email marketing has the potential to become your second most powerful lead generation tool after client referrals—even outperforming expensive SEO and PPC campaigns. Yet many designers watch their promising email efforts fizzle out as open rates plummet from 40% to single digits within months.The culprit? Self-promotion overload. One world-class designer we worked with sent beautifully crafted emails showcasing her impressive portfolio for over a year, yet her open rate had fallen to just 8%. The solution lies in the 80-20 rule: dedicate 80% of your email content to delivering genuine value to your audience, with only 20% focused on your services—and even that promotional content should tie meaningfully to the value you're providing.Strategic list segmentation is equally crucial, allowing you to personalize content for different audience groups—homeowners, manufacturers, other designers, or current clients. What once required hours of additional writing can now be accomplished in about 30 minutes per segment using AI tools. And don't overlook the technical side: authenticating your email domain ensures your messages actually reach inboxes instead of disappearing into spam folders.By implementing these strategies, our Academy members consistently achieve open rates exceeding the industry average of 25%. Want to transform your email marketing from an ignored obligation into a powerful lead generator that works even while you sleep? Join our Designer Discussions Academy, where we tackle a new marketing challenge each month, providing hands-on guidance to grow your design business. Sign up through the link in our show notes to secure your spot for our October enrollment.Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

What happens when you finally find the right words? In this episode, Kevin Heart and Mike Gorius share how using proven scripts completely changed the game for their real estate business—making conversations smoother, seller relationships stronger, and deals easier to close.From sending postcards that actually get responses to evaluating deals with clarity and confidence, Kevin and Mike break down the exact tools and mindset shifts that helped them go from hustle mode to closing with ease.Want to kick off your REI dreams? Connect with Brent at the TTP Training Program for more wholesaling tips!---------Show notes:(0:48) Beginning of today's episode(2:07) How sending postcards through Open Letter Marketing gets real results(10:33) Why building genuine relationships with sellers changes everything(14:00) Kevin and Mike's life before real estate(27:13) The 3 key principles to evaluating any deal(29:05) A full breakdown of a PPC deal and how it closed----------Resources:BiggerPocketsThe Greatest Salesman in The World Follow Mike on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Send us a textMost brands slow their growth by ignoring small updates that affect Amazon rankings. Frequent listing changes, better copy, and consistent backend updates lead to more traffic and sales.Ready to fix what's holding your growth? Book a strategy call with experts now: https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #EcommerceGrowth #SEOTips #amazonlisting Watch these videos on YouTube:Rank smarter, spend less - Effective Amazon SEO from Experts! https://www.youtube.com/watch?v=60NO-cyMRxQ&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8What Really Works for Amazon SEO in 2025 https://www.youtube.com/watch?v=E_WmQJXeg0k&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=9-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Missing updates could be killing your growth. Grab the SEO guide and fix your listings today: https://bit.ly/457zjSlTimestamps00:00 - How to push brands to the next level00:24 - Cash flow and profitability for Amazon SMBs00:50 - Improving AOV with PPC and listing optimizations01:15 - Misconceptions about Amazon SEO01:33 - Why SEO updates must happen more often02:20 - SEO affects ranking through CTR and conversions02:50 - Why many brands fail to grow organically03:00 - How My Amazon Guy helps sellers scale----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In episode 109 of Going Forward, Eric Elliott sits down with Anton Gunn, former senior advisor to President Barack Obama and the world's leading authority on Socially Conscious Leadership. Anton shares his incredible journey, from being a standout SEC football player to becoming a force in leadership consulting, helping organizations build diverse, high-performing teams.As the bestselling author of The Presidential Principles, Anton provides invaluable insights into what true leadership looks like, especially in times of uncertainty. From leading with service to building trust, his practical advice is a masterclass in how to lead with authenticity, clarity, and purpose. Topics include:The 3 questions every leader must answer: Do you care about me? Will you help me succeed? Can I trust you?Leadership lessons from the Obama administration and the corporate world.The role of mentorship, emotional intelligence, and vulnerability in leadership.How to build a culture where people feel seen, heard, and valued.Free Leadership Toolkit: Download Anton's exclusive Leadership Toolkit filled with actionable strategies to elevate your leadership and create lasting change.Connect w/ Eric Elliott:Website: ⁠ericelliott.com⁠Facebook: ⁠Eric Elliott⁠LinkedIn: ⁠Eric Elliott⁠YouTube: ⁠EricMelliott⁠Instagram: ⁠@ericmelliot⁠tTwitter: ⁠@EricMElliott⁠TikTok: ⁠@ericmelliott⁠Email: ⁠Eric@EricElliott.com⁠Text: 843-279-5843Connect w/ Anton Gunn:Website: ⁠Anton Gunn⁠Instagram: ⁠@antongunn⁠Facebook: ⁠Anton Gunn Leadership⁠LinkedIn: Anton GunnSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience.Key TakeawaysFor PPC Professionals Facing Mistakes:- Stay Calm: Remember that no lives are at stake in PPC- Own It Completely: Take full responsibility without making excuses- Be Proactive: Report issues yourself rather than having them discovered- Learn and Improve: Use mistakes as opportunities for systemic improvementsFor Managers:- Respond with support and problem-solving rather than blame- Recognize that integrity in crisis reveals character- Use individual mistakes to improve team processesOn AI in PPC:- Common Mistake: Over-complicating AI implementation because it's trendy- Better Approach: Start with actual problems you need to solve- Reality Check: Ensure you have the basics covered before adding sophisticated AI solutions00:00 Introduction to PPC Live Podcast01:18 Meet Serge Nguele: PPC Expert and Marathon Runner05:29 Serge's Biggest PPC Mistake08:17 The Aftermath and Lessons Learned14:42 Agency Mistake and Resolution15:44 Learning from Mistakes17:21 Building Trust and Integrity20:45 Advice for Handling Overspending22:58 AI in Paid Search24:42 Fun and FarewellFind Serge on ⁠LinkedIn⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠PPC Live London⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

What if going viral is overrated?In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most trusted name in your neighborhood.

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan tackles a topic that agency owners and leaders wrestle with time and again: the true role of project management within an agency, and how getting it right can transform both your workflow and your bottom line. Drew is joined by expert consultant Rachel Gertz, who has spent over 15 years helping agencies demystify project management, build stronger systems, and create operational success. In this episode, Drew and Rachel dig deep into what project management really means in a modern agency setting, beyond just moving tasks from A to B or managing a checklist. Rachel shares her journey from educator to operations consultant, revealing why constraints and structure, when thoughtfully implemented, actually unleash greater creative freedom for agency teams. Together, they explore why so many agencies struggle with the sales-to-delivery handoff, how process breakdowns lead to burnout and missed profits, and what a healthy, efficient system should feel like for everyone involved. Listeners will walk away with actionable advice on rethinking their approach to project scoping, discovering the hidden pitfalls of underestimating the “soft” operational work, and why tools alone can't fix a broken process. Rachel offers practical steps for evaluating where the real chaos lives in your agency, how to break the cycle of “garbage in, garbage out,” and the importance of prioritizing client relationship dynamics alongside deliverable deadlines.  If you're ready to move past reactionary chaos and toward calm, confidence, and profitability in your agency's operations, this episode delivers both hope and a roadmap. Don't miss these expert insights on the power of process, the value of discovery, and the freedom that comes from building a sustainable project management approach. By the end, you'll see project management as the backbone of agency success—and have new ideas for turning your systems into a competitive advantage.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Clarifying the true role and value of project management in agencies   The critical impact of effective sales-to-project handoffs Why project management systems unlock both creative freedom and operational efficiency Moving beyond relying solely on tools to fixing underlying processes The importance of scoping both the project and its environment Building agency profitability by baking in realistic time and resource allocations Cultivating calm, predictability, and stronger client relationships through better operational systems

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today's AI-driven world.Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.

TikTok leads, AI bots, and the decline of overpriced PPC, this is what real estate marketing looks like in 2025. While big operators burn through cash, smart teams are testing cheap traffic, building training data, and thinking ahead to the nextarms race: SEO for ChatGPT. If you're not already optimizing for AI-driven search, you're late. Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...

Michael "The Grinder" Mizrachi leads the $50,000 Poker Players Championship final table at the 2025 World Series of Poker. Ducky and Donnie discuss his dominance and the rest of the day in the PPC before touching on the day's winners throughout Paris and Horseshoe. Enter the PokerGO Podcast Dream Seat Giveaway: bit.ly/gleampod25.Enter the PokerGO/PGT Dream Seat Competitions: http://pgt.com/dream-seatFollow Donnie on Twitter: @Donnie_PetersFollow Tim on Twitter: @Tim__DuckworthFollow PokerGO on Twitter: @PokerGO Subscribe to PokerGO today to receive 24/7 access to the world's largest poker content library, including the WSOP, High Stakes Poker, No Gamble, No Future, and more. Use the promo code PODCAST to receive $20 off your first year of a new annual subscription. Join today at PokerGO.com.Play free poker against real players anytime, anywhere on PlayPokerGO. Build your path to poker mastery for free with Octopi Poker.Become a supporter of this podcast: https://www.spreaker.com/podcast/pokergo-podcast--5877082/support.

AI is powerful—but it can't save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what's broken. You'll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.   Whether you're just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.   Need help figuring out whether you're optimizing the right thing?   Request your Free Amazon Brand Audit at www.weavos.io

On today's Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is joined by Micah Nichols who breaks down how a Joe Home Buyer franchise in Kentucky made $250K from just six deals using a simple direct mail strategy—offering 90% of ARV to reel in seller leads. Show notes -- in this episode we'll cover: Micah and Brent discuss why direct mail is dominating over cold calls—and how answering calls live with the right tone can be the difference between closing and losing a deal. Deep dive into Micah's data service providing the probate and inherited property leads used by top investors in the Rhino Tribe. The mindset shift investors need: Stop trying to convince sellers. Instead, discover those who already want a cash-as-is offer and align with their goals. Why high-quality, low-volume leads lead to massive profit spreads—with examples of $50K+ wholesale fees and a $190K multifamily buy appraising at $390K -- all the details inside the episode. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout