Podcasts about PPC

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Latest podcast episodes about PPC

My Amazon Guy
Is Your Amazon Listing Ready for the Back-to-School Season

My Amazon Guy

Play Episode Listen Later Oct 3, 2023 4:06


Get ahead of the curve this season with these essential tips to dominate the Back to School market:1. Keyword Magic2. Highlight Seasonal Perks3. Visual Makeover4. Catchy Title5. Savings Galore6. Bundle Upif your product isn't directly related to school then use these creative strategies:1. Find a Connection2. Update Listings3. Promote Effectively4. Target Smartly5. Social Reach6. Create Guides

My Amazon Guy
ASIN Review - Glass Subway Backsplash - Amazon FBA

My Amazon Guy

Play Episode Listen Later Oct 3, 2023 5:11


Watch as Pleasure from My Amazon Guy reveals potent enhancements for your Amazon strategy.Uncover the traffic-driving magic of keywords and harness a dynamic balance between organic and sponsored ratios. Explore untapped potential, closing the gap between you and competitors, increasing visibility, and boosting revenue.Dive into optimizing your image gallery, A+ content, and listings. Craft compelling titles, bullet points, and captivating images that resonate with your audience. Discover modules that silence competitors and maximize the impact of your listing.Ready to supercharge your Amazon sales? We master PPC, SEO, design, catalog merchandising, empowering your business growth.

My Amazon Guy
Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus

My Amazon Guy

Play Episode Listen Later Oct 3, 2023 13:23


Revolutionize your Amazon product copy with the power of AISteven Pope unveils a rapid, effective technique to optimize your listing. With AI-generated content, transform your product descriptions and bullet points into strategic keyword-rich content.Focus on Strike Zone keywords (ranked 20-50) during SEO Phase Three for enhanced visibility and clicks. Craft product descriptions emphasizing these keywords using AI, fine-tuning the output to align with your brand voice. Utilize the generated content to enrich behind-the-scenes elements like alt text for improved indexing. Leverage your product's Search Query Performance Report to refine content and PPC campaigns, strengthening your market position.Enhance PPC campaigns with well-crafted keywords to boost organic ranking and market share. Stay committed to ongoing optimization and monitoring for sustained growth. Book a call at MyAmazonGuy.com/book for expert advice.

My Amazon Guy
Would you Spend $55,000 on Branded Packaging? Vote Now on Age of Sage Branding

My Amazon Guy

Play Episode Listen Later Oct 3, 2023 6:23


Join poll on LinkedIn https://www.linkedin.com/posts/steven-pope_ive-sold-338441-in-tumblers-in-the-past-activity-7107383061754904577-dCk-?utm_source=share&utm_medium=member_desktop

My Amazon Guy
What is a Good Click Through Rate for Amazon PPC? #CTR #AmazonPPC

My Amazon Guy

Play Episode Listen Later Oct 3, 2023 4:21


Mastering Amazon PPC: Unlock the Power of Click-Through Rates!Are your Amazon PPC campaigns leaving you with questions about click-through rates (CTR)? Wondering if your CTR is up to par? I'm Steven Pope, the mastermind behind My Amazon Guy, and I'm here to unravel the secrets of CTR and guide you toward PPC success.

Build a Better Agency Podcast
EP 417: The art of perfecting presentations for agency employees with Michael Weiss

Build a Better Agency Podcast

Play Episode Listen Later Oct 2, 2023 57:10


No matter how experienced you are, everyone gets nervous before getting up in front of a room full of people to speak. The adrenaline starts pumping, and you start doubting yourself and your ideas a little bit. It's a universal experience we've all felt at least once in our lives. Michael Weiss is here to teach us that giving presentations doesn't have to be the stressful, nerve-wracking experience we often make it out to be. When you boil it down, it's just an exchange of ideas you're gifting to your audience. And with enough rehearsal and understanding of your speaking style, it can be engaging and fun, too.   If you have a sales pitch, an important client presentation, or even a big presentation on stage at a conference coming up, be sure to refer back to this episode to learn professional strategies for how to deliver an informative presentation while keeping your audience engaged and interested. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Helping people recognize they've earned the right to be on stage Understanding that the audience wants you to succeed Why you must always rehearse before presentations, and for how long Getting more comfortable with rehearsing presentations How agency leaders can set great examples for the team with presentations Finding a groove when presenting with multiple speakers Honoring your speaking style and giving engaging presentations How to have brilliant and clear slide decks Reading the audience and keeping them engaged

Wholesale Hotline
20 Steps To A Million Dollar Wholesaling Business Series -- Build A Cash Buyers List In 24 Hours | Wholesaling Inc Breakout

Wholesale Hotline

Play Episode Listen Later Oct 2, 2023 23:31


Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), we have a very special new series for you. Join Brent Daniels as he breaks down from A-Z how you can grow a 7-figure business like his. Show notes -- in this episode we'll cover: Creating a 6,000 cash buyer's list in one week. How to use Facebook Groups, the right way. 10 ways to find buyers. What to say when you reach out to investors. How to negotiate with buyers. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Wholesale Hotline
20 Steps To A Million Dollar Wholesaling Business Series -- How To Get A Signed Contract | Wholesaling Inc Breakout

Wholesale Hotline

Play Episode Listen Later Sep 30, 2023 19:32


Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), we have a very special new series for you. Join Brent Daniels as he breaks down from A-Z how you can grow a 7-figure business like his. Show notes -- in this episode we'll cover: How to handle seller objections. Pre-qualifying: condition, timeline, motivation and price The mechanics of wholesale contracts Getting the deal signed Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Serious Sellers Podcast: Learn How To Sell On Amazon
#496 - New Keyword Automation Feature: Workshop And Q&A

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Sep 30, 2023 35:07


Are your competitors outranking you on Amazon? Discover how Helium 10's brand-new keyword automation feature is your secret weapon to gaining an edge in the Amazon marketplace. Our host, Bradley Sutton, will be your trustworthy guide to navigate you through the intricacies of this game-changing tool that can monitor your competitors' keyword rankings and advertising, saving you tons of time and exposing potential opportunities for your Amazon brand!  As we explore the ins and outs of the new feature, together, we'll dive into the comparisons with Cerebro and discuss the customization options that put you in control. Not only that, but I'll also be answering your burning questions, from setting up competitors and product tables on your Helium 10 Insights Dashboard to finding organic report keywords that have led to sales. And because we value your input, we'll share how you can submit suggestions to Helium 10 to enhance your experience. Here's to bigger, better selling on Amazon! In episode 496 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Q&A And Keyword Tool Announcement  03:37 - Suggested Keywords And Insights Dashboard  08:56 - Keyword Tracking and Discovery for Products  12:34 - Upgrade To The Diamond Plan For More Features  17:56 - Setting Up Competitors And Ranking Keywords  21:12 - Replace Keyword Tracker With Insight Settings  25:13 - New Tool For Managing Amazon Refunds  29:05 - Submitting Suggestions To Helium 10  ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're answering all of your questions live with our monthly Ask Manny thing feature, plus debuting a brand new Helium 10 tool that's gonna save you hours of time every month by Automagically telling you what new keywords you or your competitors are ranking for that you didn't even know about. How cool is that? Pretty cool, I think. Are you afraid of running out of inventory before your next shipment comes in? Or Maybe you're on the other side and you worry about having too much inventory, which could cap you out at the Amazon warehouses or even cost you storage fees? Stay on top of your inventory by using our robust inventory management tool. You can take advantage of our advanced forecasting algorithms, manage your 3PL inventory, create PO's for your suppliers, create replenishment shipments and more all from inside inventory management by Helium 10. For more information, go to h10.me forward slash inventory management. And don't forget you can sign up for a free Helium 10 account from there, or you can get 10% off for life by using our special podcast code, SSP. Bradley Sutton: Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask me anything where I go over like a new tool release or a new feature that maybe you guys haven't had a lot of experience using. That's what I'm gonna be doing today. I think it's gonna be a new feature I'm gonna be showing and then we open up the rest of the show to live questions from the audience. That is about Helium 10 or some, something that maybe you need some help with learning how to use, or maybe you want to know a strategy question that relates to Helium 10. We are going to get to all of your questions today, so let me go ahead and show the Helium 10 project X dashboard. Now I want you guys to be on the child view. I mean you can actually be on any of the views parent, child or skew but just to keep everybody on the same page, everybody click on child for me down here on your table, your product table, okay, and let's go to Keywords here on the right hand side. Hit keywords Right and then, once you do that, actually, first of all we got to make sure you guys have enough Competitors here. Bradley Sutton: So one of the first things I need you guys to do is Open up and just make sure you have competitors, because if you don't have competitors, this is not even gonna work, all right. So, for example, I open, I hit the triangle. All right, a right under the the little icon in the inside stashboard. You're gonna hit that little upside-down triangle to open up the Expansion. And then you're gonna want to hit competitors. All right, and right here you should show your five main Competitors of who you're competing with. And if you see something here and you're not the one who did it, that means Helium 10 is the one who, kind of like, assign your competitors. But you guys know your competitors the best. You can change this if you want. So, like, for example, somebody else on the who's in this account put this bat shelf as my competitor. You know what? I don't think that's my competitor. So I'm gonna hit edit competitors and I'm gonna get rid of that bat shelf and let's add another, coffin shelf, which I know is a better competitor. We'll add this one Right there. Okay, add selected competitors. There we go. All right, so I've got five competitors. So does everybody have competitors? Five competitors once you do. Bradley Sutton: I want you now to hit this new thing that you guys probably didn't even see. It's kind of funny. We don't even have a new, a new little tag on here. I want you to hit suggested keywords, all right. So so Casey asks when are we at in Helium 10? This is your regular dashboard, all right, so this should be on your dashboard, all right. So now, again, just just to show Casey where we're at. I'm on the main dashboard, I scroll down to the my products table and I'm in child view and I am now on keywords, and then now I'm going to hit this button, suggested keywords, all right. So hit suggested keywords, and this is something you need to have a diamond account for to fully get the full access, the competitors you might be able to to actually set up. But, yeah, you need a diamond account to be able to to run this. All right now, take a look here. Now. These are keywords that I believe I'm not tracking yet and what it's doing. This is what's cool, guys. This is what I've always been kind of like. Teasing is going to be coming to. Insights Dashboard is now automatically. We are kind of like running Cerebro in the back end for you, like on a daily and weekly basis, comparing you versus those five competitors that you added, and we are now letting you know. Bradley Sutton: Maybe there's a keyword that your competitor is ranking for newly that you're not. Maybe there's a keyword that they're going to advertise for that you're not, or that we show. Maybe you're not even indexed for. So this is just the start. So the first thing that you have to do hopefully you've done that a long time ago, because I'll show you some other insights that come from having Competitors. But now, once you have the competitors, you've got this suggested Keywords here, all right, and then take a look. This is going to tell you what, where these keywords are coming from. So look at this Gothic wall decor. There's three competitors who are ranking for it, all right, and here's the search volume and then the competitor performance score. This is kind of like a score based on how many competitors are ranking for this keyword and how high they are ranking for it. So, let's say, out of five competitors, all five of them were ranked in the top five. This competitor performance score would be like a 10 out of 10. Bradley Sutton: This is this is nothing new. This is literally directly from a Cerebro. All right, this is directly from Cerebro. What's going on in there? So this is not a new metric or anything right. It's just new that we're automating it for you. Now everybody has their own preference as far as, maybe, what keywords you want automated, like, like, or what keywords you want to have suggested. So what I want everybody to do with me right now is go ahead and go into customized settings. I want everybody to hit customize settings and this is what is going to be the basis of your keyword harvesting, or automation on what you want Helium 10 to inform you about. So you can, for example, put it's gonna check once a week. You could say you want the search volume to be at least 500, or maybe you want to, for whatever reason, put a Mac search volume Like. I don't know why somebody would want to do that, but hey, there might be somebody out there who wants to do that and if you are, if you can, you will go ahead and put a Macs when there the position rank. Bradley Sutton: This is. There's something wrong here. We're gonna change that. This is supposed to be the competitor feature here, so this is gonna be where their rank. All right, so this position rank means your rank. Forget that. This really means the rank of at least one of your competitors. So we'll change the language on this in a little bit, so it's a little bit clearer. Advanced rank filter. These are directly from Cerebro. We're gonna change the language here so it's more easy for you guys to understand. Basically, this means where at least how many of your competitors is ranking for. Remember, you put five competitors there, hopefully, and so you can put a minimum of one and a maximum of five here, right? So maybe you want to see keywords where at least two competitors are ranking high for right this advanced rank filter two or two again, we're gonna change the wording on here so it's a little bit clear. Maybe by the time you're listening to this podcast it'll be ready to go those of you listening to the replay and basically you're putting the rank range. Bradley Sutton: So if I put right here two, advanced rank filter number one, I put a minimum of two and then advanced rank filter two, I put between one and let's just say 25. That means I am telling Helium 10 for automation. I want you to let me know if there is a competitor. At least two out of my five competitors are ranking between one and 25 on page one for the rank. Now I think if you do this position rank, this might be yours, where maybe you're like, hey, maybe I am not. We're gonna change the wording. I know this is very confusing here, because we're just taking the raw data from Cerebro Position rank. I believe this is probably gonna be we're gonna have it here where it's my own rank. Like, hey, maybe I want to know the keywords where I'm not on page one, right, but my competitor is right, it's gonna be very, very customizable what you're gonna be able to do here, and later you're gonna even have the sponsored ranks right here. Okay, like hey, show me where I am sponsored. I am not advertising for this X keyword, but my competitor all of a sudden is at top of search. All right, will automatically get those keywords for you. Bradley Sutton: Now, these keywords are also based on my products. Like you know, you might not have certain keywords that you're tracking, that you are actually ranking for and you didn't even realize it. Like that always happens to me, like when I run Cerebro on my own listing, and you guys probably do too. You're like, wait a minute, sometime this month I was ranked five for this keyword that I didn't even know was relevant to my listing, right? Oh, let me start tracking that. Well, if you wanna start doing that, we're gonna automatically harvest those keywords for you as well and let you know right here. Bradley Sutton: So again, keyword suggestions based on my products. What you wanna put here is your kind of like qualifications here for what keyword. That is going to be All right. Your search volume, where your organic rank is in a certain range, and if you want the word count, you're like, hey, you only wanna see keywords that have at least one word, or at least two words, or three words, or four words. You will be able to do that and then, now, going forward, you're gonna get these suggestions automatically without you having to run Cerebro anymore. And just remember, guys this is something that I hope is already part of your process the manual version of this you should be running Cerebro on your product, like once every two weeks, to find new keywords that you're ranking for. That you didn't realize. You should be running your Cerebro, you versus your top competitors, to see where they are ranking, that you're not or that you need to improve on right. But now, instead of you having to manually run Cerebro and compare reports from last week to this week, et cetera, et cetera, we are automatically doing that for you. And then you are eventually again, if you have the Diamond Plan, you're not only gonna see that down here in the suggestions. You are going to get insights when those triggers happen. Bradley Sutton: Now, let's say you wanted to delete some keywords from this list. You're like, no, I don't need to see this anymore. That's gonna come here under deleted suggestions, ones that you delete. We're gonna definitely kind of like play with this a little bit, based on the feedback, on do you want this just to be snoozed, maybe, or do you want it permanently deleted? We can definitely work, work on that with you guys, but you know we need more of you into this tool, now that it's brand new, and working on it to let us know what kind of view you can get. So this is like something that's super cool. Bradley Sutton: I've been kind of teasing this for a long time that we're going to have this level of of automation where we're doing the heavy lifting for you. And then this is just the beginning, guys. I mean anything that you are doing in Cerebro and magnet and and you know, black box, just imagine those things us doing the work for you and just delivering the results. It's like you, you know, using Helium 10 almost as your virtual assistant, where we just deliver the results to you and you don't have to do the manual labor yourself anymore. So I want everybody listening to this podcast or listening to this live feed to go in number one. Bradley Sutton: Those of you with a diamond plan, and I hope you can see this If you have a platinum plan, you need to upgrade already yesterday to diamond to be able to get some of these features, like the historical Cerebro and now this, where we're even doing the Cerebro for you. But, by the way, I should probably throw a coupon If you guys are interested to try out the diamond plan. I'm not sure if this coupon code is going to work, but the one that for sure works is SSP10. So SSP10 gives you 10% off the diamond plan If you want 20% off for six months. I almost don't want to give this coupon code out because I don't think it's a good deal. But you can do SSP20 and save 20% off for six months. The reason why I don't think is a good deal is because after that now you can't use a coupon for like a year, and so it's going to end up being more expensive anyway. So I suggest just using the SSP10 and then try out the diamond plan so you can give this a try. Bradley Sutton: But I want you guys all working on this and hopefully you can see the value Now. You're going to know, hey, where's your competitors getting sales from on keywords that maybe you didn't even have on your radar, where are your competitors focusing their PPC spend that you didn't even realize, and you're going to see which ones your index for. Like, I don't think the index checker is working yet. This is something that's completely in beta, but, as you can see, there's going to be a column here where maybe you're like, wait a minute, gothic wall decor, I am not index for this keyword, so it might give you an indication that, hey, I need to probably get my, you know, get my indexing fixed on this keyword in the in the first place. Alright, alright. Bradley Sutton: So now for the rest of the show. This is going to be your show, guys, where you can ask me any questions, and let me go ahead and go back up and see what kind of questions we have. Remember, it could be questions about this. It could be questions about any tool in Helium 10 or how to do something. That's why I'm here to help. Like once a month, we actually make this open to everybody, but this is something we do actually every week in our Serious Sellers Club group of the six, seven and eight figure sellers. But once a month we go ahead and open this up to everybody and put this on the podcast so you guys can all benefit. Bradley Sutton: Alright, let's see. I saw an older video where you mentioned that subject matter would post in Seller Central. Even if you can post it, can't post it manually on the listing. Is that still the case? For very few categories now Amazon has taken it out of a lot of character. I actually announced and I was mistaken, I thought Amazon took it, took it out of every category, just because of all my listings, like in in the home and kitchen, had it taken away. But I was just on a call, like three days ago, with somebody who's selling in the jewelry category I believe jewelry or accessories, clothing and accessories category and they had subject matter right there and they were able to definitely update it with Helium 10 listing builders. So there might be some, some categories where you still have access to the subject matter, right? Bradley Sutton: Another question here from Rashid Dear Bradley, do you know how to find organic report words that made sales? Alright, so in Helium 10, what we have is that's exactly kind of like what this is for. Alright, what I would, I just demonstrate because you know in Cerebro. You know, first of all, you don't know the exact organic sales that come from keywords outside of about 30 to 40 percent that show up in search query performance. Okay, so the ones that show in search query performance, you usually about 30 percent of your search sales. That's because it's those sales that happen within 24 hours. So you can kind of see there and that's going to come to Helium 10 eventually once Amazon opens that up in the API. Bradley Sutton: But the more holistic way you can get it done right now I've seen more keywords is just looking at the keywords for somebody's like in the top 10 positions and the search volume is like more than five or six hundred, because it's usually you're. You didn't get to that position unless you had some, some sales that were coming from organic search, right, and so that's just one of the ways that you can find out which keywords are bringing sales to a competitor is by looking at their organic rank for the higher search volume Keywords, which is what you've historically been able to do in Cerebro and now you can do on the inside dashboard. All right, tomer says. Tomer says what does it mean based on my product? Does it mean that the keyword improved in ranking? No, so, for example, you're already tracking keywords, probably in keyword tracker, and if one of your keywords goes up or down, you know we'll let you know based on that insight, like like you've already had that. We've had that for like three months where if a keyword goes up by a certain percentage that you specify or goes down, we'll give you a message. But there's other keywords that you might not be tracking already in keyword tracker because you didn't realize they're important. And so what you do is you specify the insight to let you know when you are ranking highly for a keyword that you were not tracking already, and then you specify exactly what you wanna see, or when you wanna see that happen, like if it's a minimum X number of search volume, if it's within a certain rank range or it's just ranking at all, you wanna get a notification on. You set that and then we'll send that as an insight and then you can choose to either track it or ignore it in your keyword tracker. Bradley Sutton: Dennis says how do you set up competitors for your products? All right, let me just show that to you one more time here On your Insights Dashboard. You go down to your products page, Dennis, all right, and then you hit competitors okay, and then you either have to do edit competitors if there is none here, or add competitors if there's none, or edit competitors here and then you choose which ones you want to use right here and that'll give you the competitors. Dennis, all right. It says I have a listing that shows I am ranked on many keywords in the top five. By the way, everybody, whatever you're watching this on, help the algorithm out. Give it a like, give it a thumbs up or a like or a super like or something on Facebook, YouTube or LinkedIn, whatever you're watching this, just to help the algorithms out. Anyways, Facebook user says I have a listing that shows I am ranked on many keywords in the top five. Bradley Sutton: When I click the arrow to show the search through Amazon, none of my listings really show up. Suggestions on why? Well, you've got to make sure that you are, first of all, like. If you're outside of the country, make sure that you have a zip code that is inside of the marketplace you are looking at Like. So, if you're tracking Amazon Germany, you've got to make sure that your regular Amazon, you know, shows Germany, just to make sure that you're indexed, all right, and also to make sure that you are looking at the right search results and, at the end of the day, what you see in Keyword Tracker, if you see it fluctuating a lot, you need to turn on boost, because boost checks different browsing scenarios. Bradley Sutton: It checks different addresses, it checks, you know, like if you're logged in, logged off. It checks a whole bunch of different browsing scenarios, cause, remember, you could be showing up differently based on where the person is searching, what kind of browser they're using, et cetera. So to turn on boost, we're checking 24 times a day all those different browsing scenarios and if on your computer it's showing that you're not ranked, I guarantee what you'll see on boost is some of those checks. It'll be a blank, meaning that, yeah, sometimes you're just not showing up in the search results. All right, we're gonna bring somebody up from the green room here with a question How's it going, Josh? Josh: had mentioned about being able to see how competitors are targeting it using PPC. Is there anything PPC specific in the tool that I missed when you were walking through it, or how can we? Bradley Sutton: Yeah, it's not that part is coming, so the first phase one is we're showing you the organic rank. Phase two, which will be coming soon, probably next week or the week after, is the same exact thing that I showed you guys on the organic rank. There will be a separate settings where you're gonna be like show me in the sponsored rank where I'm ranking or not ranking per se on this keyword in sponsored, but my competitor or X number of my competitors are all ranking for it. Josh: Because I was gonna say that being able to see sponsored next to organic is helpful for our own, but to be able to see that for other teams, yes, yeah, so it's gonna be yeah, we start with the organic and then we'll be doing the sponsored next. Bradley Sutton: Cool thanks. Josh: Thanks, Bradley. Bradley Sutton: All right, no problem. Edison from YouTube says will this function replace the keyword tracker tool? It doesn't necessarily replace it, but it kind of does the work for you. So instead of having to go I didn't show this function today because it's already been there, remember you know what I'll just go ahead and show it right now. So, Edison, what you can do for the keywords here. This is actually showing my keywords that I'm tracking in keyword tracker. All right, so it's actually right here on the dashboard, like I technically don't have to go into keyword tracker. So in that sense, I guess you can kind of consider it replaces a little bit, but I still like going into keyword tracker. Bradley Sutton: But the beauty about this is you set up the insights, all right, so that instead of having whether it's on keyword tracker or whether it's here in the Insights Dashboard, instead of having to go every day and check this, you set your insight to trigger when. Let me show you where that settings is here. Hold on insight settings. Let me show it here keyword types. All right, you're gonna hit insight settings, you're gonna hit keywords and then you're gonna hit the three insight types and then, when the organic keyword drops or your sponsored rank drops or your keyword suggestions based on competitors, and you can actually customize that by hitting the settings here for your competitors. All right, so you can actually get the information. And it looks like it's not customizable. Yeah, I thought it was. I'm pretty sure there's a way to customize it of when you get an insight that your organic keyword drops or raises, that's gonna be the new one that's gonna come up to when your organic rank increases, like maybe you were on page two, you wanna know when you get on page one, et cetera okay. Bradley Sutton: Hope the answer is your question, Edison, all right. Colby says will Helium 10 ever be accessible via API? Could be, again, pretty much, I think for some of our larger customers they have API access for, like enterprise customers. If it's something that will be available on the backend for just any platinum or diamond or elite member, that's to be determined if that's gonna be available. But just like I told people who are asking for the KSA marketplace, you gotta let your voice be heard. So make sure to submit a suggestion in Helium 10's dashboard of say, hey, we would love to have API access. All right, let's keep going here. Bradley Sutton: Miko Lodge says will Helium 10 have listing builder for UAE? I sell in the USA and UAE would make it awesome to be able to redo my UAE listings in the listing builder. Yes, that is coming. I actually have that available in my Helium 10, but I don't think it's available to everybody yet. So that's coming imminently where it's not gonna be too much. I mean you can technically do that, miko Lodge. Now, all right, listing builder Like build your listing for UAE because it's English. It's still English and you would just put your UAE keywords in there. But the real benefit is gonna be once we have it open for Japan, for example, like you maybe ran Cerebro for Japanese keywords, right, but you don't have the slightest sense on how to create a Japanese listing, even though you have the keywords, because you don't speak Japanese. Well, now, soon you'll be able to push a button and create a Spanish listing for Amazon Mexico, create a Japanese listing for Amazon Japan, et cetera. So that's definitely coming for you, and I would assume that would include UAE as well. But if, for some reason, uae is not showing up on the listing builder dropdown, just send that to customer support and maybe they haven't released it yet and just ask them when that's gonna be released. Bradley Sutton: All right, let's say Rasha is asking a question about Amazon refunds. We'll have to check on that. We're gonna keep this to like the Helium 10 related questions here. Now we have a new refunds tool that actually is gonna go out and look Like if somebody is asking for a refund outside of the window I personally don't know what that window is, I thought it was 30 days that Amazon customers can do a refund and then, if Amazon refunds them outside of the 30 days, I believe we've got the new refunds tool that will go out and make a case. So if you guys are interested to get in on that service, let me show you. I don't have the exact link right here, but let me just show you guys how to find that. On our website you just go to the Helium 10 dashboard, go to tools and go to operations, and then you're gonna wanna hit managed refund service. All right, so that's different than refund genie, where you have to file everything. Go to manage refund service and get a free demo of it, and with this tool you're going to be able you're going to be able to stuff that has to do with Amazon logistics and all kinds of different scenarios where Amazon might owe you money, including what you were talking about, where Amazon might have refunded a customer when they weren't supposed to. We'll be able to go ahead and show that for you. All right, let's keep going here, all right. Facebook user another person who did not click the link so I can't see their name. Bradley Sutton: So, since we're talking keywords, one of my competitors is Amazon's Choice for 16 keywords with a total search volume of about 72,000. That seems like excessive favoritism. Will they ever level the playing field? Well, I mean, first of all, like Amazon's Choice is always changing. Like they're doing tests now where instead of Amazon's Choice it'll say overall pick. Like maybe you guys have seen that sometimes. I don't think it's favoritism at all. Like they, amazon definitely has a formula. How that formula works nobody can tell you because sometimes it makes zero sense, right. Like I've seen an Amazon's Choice in the coffin shelf be one that I know is not even getting sales for coffin shelf. Literally it's not getting sales for coffin shelf. Even the Amazon data will say it and somehow it gets Amazon's Choice. So I don't think anybody knows what the formula is, but they do have a formula and I don't think it's favoritism necessarily. That's actually why Amazon has been doing some of those changes they've been doing because they're trying to not show favoritism. They've been trying to show the reviews in a different way so that maybe some of the older sellers who have tens of thousands of reviews they don't have as much advantage. The older sellers, they hate that new way that reviews are showing sometimes because it takes away their advantage, right. So Amazon's trying different things but I don't think Amazon's showing favoritism per se. Bradley Sutton: Ryan says Helium 10 Sell and Scale was epic. Any plans for another? Oh, yeah, for sure. We wanna do something with Sell-In Scale. We couldn't do one this year or around this time because, as you saw, amazon did Amazon Accelerate this month and they've got Unboxed right after that and like there was like a million events around this time, which is when we had done Sell-In Scale last year massively successful, and we definitely wanna do something for Sell-In Scale soon, potentially maybe some different continent We'll have to see about that, you know might take the Sell-In Scale show on the road, as it were. Bradley Sutton: Another user says "'How can you submit suggestions to Helium 10?” Great question. Let me show you exactly how to do that. Go to the top, and where is it". I think it's right. Oh yeah, right up here. This button here. Okay, first of all, guys, this is something that you might not have seen before. This is powered by AI. Instead of always looking at the, instead of always opening up a chat down here, hit this button and you can ask questions like like, watch this. I don't even know if this is gonna work, because this is brand new. I'm gonna say how can I check what keywords my competitors are ranking for? Let's see if that even works. All right, and if I do that, what's gonna come up? Let's see. Watch this fail on me just because AI doesn't like me, cause I always bad mouth AI. Oh no, there, it is right there. Look at that. To check what keywords your competitors are ranking for. Bradley Sutton: Use Helium 10 Cerebro. Here are the steps. So, guys, yeah, this is pretty cool, but anyways, right here at the top, before you hit AI or before you ask AI a question, this comes up and one of the options says I have an idea I want to share with Healing10. That's what you guys click. And then, hey, I want to have the KSA marketplace. Hey, I want to have API, like you guys said. Hey, I wanna have sponsored ads faster and in Insights Dashboard, whatever you guys want, hit that button. So again, just to show you where it was, on the very top of your screen, right to the right of what's new, there is this like kind of like a magnifying glass, or I don't know. This is not a magnifying glass, it's kind of like it has stars on it, mixed with a magnifying glass. Bradley Sutton: Just hit that and then that's how you can find that button. All right, question from YouTube. I don't know why this is turning into an Amazon or a Helium 10 suggestion. It's not me. You guys should be doing this to you. You should be submitting it over there, but we'll discuss it here. Modar says I'm tracking competitors on X or in a daily basis for changes and reviews BSR active sellers and I have a dream that, oh, wait a minute, wait a minute, Modar, you can do this. Modar says again let me read the question for the people listening to this and who can't see it I'm tracking competitors on a daily basis for changes and reviews BSR active sellers and I have a dream that one day, Helium 10 can do this for me. I'm gonna bring Josh back up to this stage. I'm gonna give him a quick quiz here. All right, Josh, you're a power of Helium 10 user. Did you or did you not know that Modar can actually do this already? Josh: You can do it using markets. Bradley Sutton: Yeah, Market Tracker is definitely one, but there's a easier way. Even Do you know about that one? But yeah, you mentioned something I didn't. I wasn't even thinking about it Like Modar, you should definitely do that. On Market Tracker, you add your competitors to your market. You can definitely see their BSR changes and things of that. Josh is thinking all right, all right, josh and Modar are gonna learn something right now. Here we go, guys. All right, let's go to the Insights Dashboard Once you're tracking your competitors, which is what I showed you, guys, how to do today. It's not just for the keywords. All right, guys, we are going to show you what is all of these things. If something changes, not only if their BSR changes, but if their monthly sales, like, drastically change, get this. If all of a sudden, they add a coupon like some of us like to check our competitors like oh man, my competitor added a 10% coupon, I better go ahead and add a 10% coupon too. We're gonna let you know. So if you are tracking competitors in your Insights Dashboard, Modar, all you have to do is set up your insight and you will know if any of those things have changed and you no longer have to track that next, right, like you're saying every day. Bradley Sutton: And then Jake here mentioned another tool. So Josh Menzin, Market Tracker. Jake mentioned Listing Analyzer. Yes, listening analyzer too. You can track that, but still you have to like click stuff right With Insights Dashboard. You just set it up. That's the beauty about Insights Dashboard. It's about automation right, instead of you having to click stuff and you do the heavy work. We live in 2023. So heavy work is considered three clicks of a mouse. That's heavy work for a lot of people. I understand. Time is money, but instead of you having to do that heavy work, we're doing that work for you. And look at this Modar says can you believe that I used to do this tracking for over 40 ASINs? This is a lifesaver. All right, I'm gonna bring back Josh for one more quiz or one more question. All right, Josh, instead of saying wow, can you believe that, I would say how cool is that? And then you would say Josh: I don't know where you went, but pretty cool, I think. Bradley Sutton: There we go. Josh got that. I know he's a podcast listener. All right, so, Modar, instead of saying wow, can you believe that? The phrase goes how cool? Is that? Pretty cool, I think. All right, cool. Any last questions for the day, guys, again, just to recap, we went over adding competitors to your Insights Dashboard and setting up the setting so that you can get insights which are coming next week on the key actions that are happening on your keywords, so that you no longer have to run Cerebro once every week or once every two weeks. You no longer have to check Cerebro on your own product to see if you're ranking for new keywords that you didn't realize. We're doing all of that work for you, unparalleled in this industry where you have that kind of automation. So really great that the team added that and I hope you guys get a lot of benefit from that and all right. Well, guys, thank you so much for joining us. Bradley Sutton: Again, if you are a Serious Sellers Club member, look out for your email. You get invited every week. Or if you're an elite member, elite members and Serious Sellers Club members get access to this. If you're wondering how you become a Serious Sellers Club member, you are automatically a Serious Sellers Club member if you have had over $500,000 worth of sales in the last year and you are on a Helium 10 account that's connected to your Amazon account. If you're not getting these emails, make sure to reach out to support and they'll hook you up with the private Facebook group that we have for it and then get you in there right away. We do this every single week, usually on Mondays, and then once a month, like this time, we do an extra one that goes out on the podcast. So thank everybody for tuning in and we will see you, Serious Sellers Club members, next week and the rest of you guys at the end of October. Have a great rest of your week. Bye-bye now.

PPC Den: Amazon PPC Advertising Mastery
How to do Keyword Research for Amazon PPC: Back to Basics (Classic)

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later Sep 29, 2023 49:48


Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.  We'll see you in The PPC Den! Highlights: 0:00 Nancy shares what to expect in this episode 00:37 Why are foundations important? 05:29  Back to basics on Keyword Research 06:27 What is a keyword? 09:36 What is a target? 10:37 What is a search term?  12:52 Keyword Research goals 20:07 Does keyword research ever end? 24:59 Is it possible to test keyword research too fast? 28:53 Percentage of budget for keyword research? 32:10 Keyword Research tools on Amazon 38:48 Third party Keyword Research tools 46:17 Creating Keyword Research Pros  If you like what you hear, please give this video a Thumbs Up and share with your friends! If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links: Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns New Keyword Research Approach: Gain New Clients For Amazon PPC One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes​​​​​ Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik  Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Graphic Designer: Emma Walker --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Wholesale Hotline
20 Steps To A Million Dollar Wholesaling Business Series -- How To Comp & Find Buyers | Wholesaling Inc Breakout

Wholesale Hotline

Play Episode Listen Later Sep 28, 2023 24:08


Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), we have a very special new series for you. Join Brent Daniels as he breaks down from A-Z how you can grow a 7-figure business like his. Show notes -- in this episode we'll cover: How to come up with a price for a property. 60/40/10 rule. The rules to follow when comping. How to recognize potential. How to find buyers for your deals. How to estimate renovation costs. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Edge of the Web - An SEO Podcast for Today's Digital Marketer
628 | News from the EDGE | Week of 9.25.2023

Edge of the Web - An SEO Podcast for Today's Digital Marketer

Play Episode Listen Later Sep 27, 2023 35:19


Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that employees were directed to refrain from discussing the use of clicks in search rankings. Plus, Google continuously inflates ad prices without telling advertisers! Need a new friend? ChatGPT is rolling out new voice and image capabilities so that you can engage in voice conversations with the chatbot or share images to express your thoughts… It sounds like a disaster waiting to happen. You've got a friend in all of us here on the EDGE Of The Web Podcast; enjoy this week's exciting news! *BONUS* We're giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners! News from the EDGE: [00:02:21] BrightonSEO Sweepstakes [00:04:20] Did the automatic GA4 Transition surprise you? [00:07:10] Google claims they may inflate ad prices by as much as 5%. What do advertisers think the real number is? (Hint: Google may only be off by about 95%) [00:09:09] EDGE of the Web Title Sponsor: Site Strategics [00:09:43] An ex-Google employee will be quoted for the next thousand years about Google “using clicks in rankings.” AI Blitz: [00:17:23] ChatGPT rolls out voice and image prompts [00:19:42] White House secures safety commitments from eight more AI companies [00:20:09] Meta bets on AI personalities AI Tools: [00:21:00] Humata - Ask questions and chat with any file instantly using AI [00:21:54] Photo AI - Create beautiful AI photos without using a camera [00:23:32] Yahoo Fantasy Football - AI Takes Over the Best Part of Fantasy Football—Trash-Talking Your Friends [00:25:16] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:26:27] Bing Webmaster Tools Sitemap Index Coverage Is Fully Live [00:28:10] Google Not Rolling Back The Last Helpful Content Update [00:31:42] Google: Links No Longer A Top Three Ranking Signal [00:33:29] #SEOChat - Thursdays at 1 PM EST - This week's Host: Joy Hawkins Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks BrightonSEO https://edgeofthewebradio.com/brightonseo/ Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

The Smartest Amazon Seller
Episode 224 - How ChatGPT Can Help With Amazon PPC With Ritu Java

The Smartest Amazon Seller

Play Episode Listen Later Sep 26, 2023 28:55


Content and Idea Generation, Programming Assistance, Legalities and Business, and even Entertainment, ChatGPT's versatility allows for numerous other applications limited only by imagination and creativity.Amazon sellers can also utilize this powerful tool to assist with various aspects of Amazon Pay-Per-Click (PPC) advertising by providing information, tips, and guidance.Rita Java from PPC Ninja takes AI utilization to the next level and discusses how her team successfully harnesses the AI tool's hidden capabilities, resulting in a monthly time savings of approximately 500 work hours.Episode Notes: 00:25 - Ritu Java Introduction 03:05 - How Does Chat GPT Help in the PPC Game? 05:00 - Chat GPT on Steroids - Advanced Data Analysis 07:30 - Feeding Data to Chat GPT 10:00 - Apps Script x Chat GPT 12:00 - Asking Chat GPT to Generate Trends per SKU 13:50 - Optimizing Listings with ChatGPT 15:50 - SmartScout Brand Analysis 16:20 - Changing Bid Recommendations 17:05 - Going After Competitors with ChatGPT 19:15 - Using Broad Match Modifiers 21:50 - Generating Sponsored Brand Headline Ads 24:40 - Upper and Bottom of FunnelWebsite: About Us | PPC NinjaLinkedIn: Ritu Java | LinkedInRelated Post: Pacvue vs. Perpetua - Which PPC Bid Management Tool is Best for You?

2X eCommerce Podcast
The Future of E-commerce M&A: What Big Buyers Don't Want You to Know! → Ben Leonard

2X eCommerce Podcast

Play Episode Listen Later Sep 26, 2023 53:49


On today's episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor until he fell ill in 2016. The drastic changes that his heart condition created affected him mentally and physically. However long it took and with the help of his family, Ben eventually found the silver lining in his situation. He is great at doing eCommerce. Fast forward to three and a half years later, Ben was able to grow his business to an annual revenue of $6 million through his brand-first approach. In the process of selling his business, he was met with grueling tasks in the acquisition process which led him to co-build EcomBrokers. A big believer in brand identity himself, Ben and the EcomBrokers' team work to preserve the brands' identity while opening more doors of opportunity for the business and smoothing the acquisition process for both sellers and buyers. It's an insightful episode as you'd hear Kunle and Ben talk more about brand-building, Amazon and different channels, the future of emails, EcomBroker's M&A processes and deal sizes, and Ben's new book. ---SPONSORS: This episode is brought to you by: Treyd The 2X eCommerce Podcast is sponsored by Treyd, a revolutionary financing service transforming product launches for eCommerce brands. As the ultimate inventory purchasing solution, Treyd lets you sell first, pay suppliers later. Treyd's unsecured funding and credit model improves cash flow, supports larger orders, and even helps negotiate supplier discounts.  With a transparent, pay-as-you-go model, Treyd offers unmatched flexibility and minimal onboarding, independent of eCommerce platforms. Experience the power of "Sell first, pay suppliers later" and snooze invoices for up to 120 days. Transform your business with Treyd today on Treyd.io. 

Fox Talks Business Podcast
PPC Realities with Michelle Kop

Fox Talks Business Podcast

Play Episode Listen Later Sep 26, 2023 49:20


Pay per click is a great way to “jump the line” but there are some things you need to know first. My guest Michelle pulls back the curtain on what you need to know BEFORE you use PPC for your business. She talks about not only what pay per click is but: What to look for when choosing a PPC agency,  How PPC can help a business generate more leads, and  Realistic expectations on what the cost will be starting at for this type of advertising.        Collaborate with me on LinkedIn: https://www.linkedin.com/in/tanya-fox... Connect with me on Instagram: https://www.instagram.com/foxtalksbus... Visit me on Facebook: https://www.facebook.com/FoxTalksBusi... Explore all my offers on the website: https://foxtalksbusiness.com/ Put the face to the voice on YouTube: https://www.youtube.com/channel/UCK0pntB9ibjKLCR4TkdX4IQ Join me at the Glow Getter Conference October 25th at the Jasper Park Lodge. Use code TanyaFox to get a special discount on your ticket! https://ashleymeadahl.com/product/general-ticket-2023/  

Serious Sellers Podcast: Learn How To Sell On Amazon
#495 - Getting Started on Amazon FBA with Limited Funds

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Sep 26, 2023 42:47


Get ready to unlock the secrets of Amazon-selling success as we welcome back, Stephen Diaz of the Rainmaker Family. Together with his wife, they have woven a thriving community of dedicated e-commerce sellers. Today's deep-dive episode is crammed with innovative strategies, specially designed for those venturing into Amazon's realm for the first time. Prepare to learn how to rake in thousands of dollars per month by creating videos for other people's products, and finding good products to promote with the help of tools such as the Helium 10 Chrome extension Demand Analyzer. We also walk you through the Amazon influencer program and how you can be a part of it without having to be the 'face' of video content. Buckle up as we guide you through the entire process of recording, uploading, and creating eye-catching thumbnails for your videos. Be ready to learn how to craft compelling titles and get a handful of tips to produce successful video reviews. We also brainstorm creative ideas for video reviews that go beyond the confines of your home. Stephen sheds light on his experiences and the advantages of participating in high-ticket mastermind events, highlighting how investing in yourself can dramatically influence your success in the e-commerce world. In our journey through this episode, Stephen imparts priceless insights into the keys to entrepreneurial success. We touch on the importance of focus, mindset, and budgeting in e-commerce. In the end, we delve into the strategies that work best for family-oriented businesses on Amazon, like how to utilize Amazon Associates and affiliate links to connect to other products in your shop. Whether you're a novice or a seasoned seller, this episode promises you strategies and insights to skyrocket your business to new heights. Tune in, and get ready to get some creative ideas on how you can build capital for Amazon FBA selling. In episode 495 of the Serious Sellers Podcast, Bradley and Stephen discuss: 01:57 - The Maldives Honeymoon Strategy Helped The Rainmaker Community 03:51 - How To Build Capital For An Amazon FBA Business 07:14 - Making 6-Figures As An Amazon Affiliate 08:43 - Difference Between Amazon Associates And Affiliates 11:17  - Different Kinds Of Videos You Can Make 17:15 - Why Joining Masterminds Are Important 21:18 - Inspiring Stories From Stephen's Community 31:18 - What Does It Take To Succeed In This Business? 36:49 - How To Get More Information Of Stephen's Community 40:20 - Stephen's 60-Second Tip ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got somebody back on the show who's got one of the most successful communities out there in the Amazon world and he's going to talk about what's been working for them, including how some can make thousands of dollars a month on doing videos for other people's products. How cool is that? Pretty cool, I think. Are you browsing a Shopify Walmart, Etsy, alibaba or Pintu? Are you browsing a Shopify Walmart, Etsy, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on? Well, while you're on those pages, you can actually use the Helium 10 Chrome extension Demand Analyzer to get instant data about what's happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me forward slash extension.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we're bringing back somebody who, along with his wife, has helped more serious sellers than almost anybody else out there. Stephen, how's it going, man? Welcome back.   Stephen: What's up, Bradley man? Anytime I get to hang out with you is awesome. I know Chelsea's usually sitting right by my side, but today she's 100% mom. So she's being 100% mom, today I'm being 100% podcaster Love it. And that's how we do it.   Bradley Sutton: And in your honor, you know, I'm actually wearing the shirt that you guys gave me the Maldives shirt. I believe this came from Merch by Amazon, like what? Two, three years ago. I think, you guys, it might have been either during the pandemic or before the pandemic. That's how long.   Stephen: I've had this shirt. Well, the Maldives strategy impacted our community so much that I was like we got to give back and I didn't know Bradley's T-shirt size, so I think I sent you like six Amazon merch shirts.   Bradley Sutton: It was great. I gave one to each of my family who were all those sizes, and then I took the biggest one for myself.   Stephen: Perfect man, that's good. Well, that's that that technique is still making ripples, man Like it's. It's very cool. And title density, all that stuff we love it in Rainmaker. So yeah, I'm excited.   Bradley Sutton: Speaking of which, it is now two 10pm on Wednesday, in 28 hours I'm hopping on the plane to go to Maldives. To record episode 500. So the latest iteration of it.   Stephen: There we go. Dang man, I need to get out to the Maldives now. Like I was every time they're out there. Yeah, they got a great kids club, you know so so you know, do you go to the same place every time?   Bradley Sutton: I either go to the Waldorf Astoria or the Conrad. They're both Hillson properties, so I can use my points for it for either one, but I don't know if you're a Hilton or a Marriott person, but they got good Marriott properties out there too, okay, Anyways, let's get into some strategy. Let's just start. You know like we usually say this at the end, but we'll, we'll go and do some strategies at the end, but every time you've been on the show you've always, you know, come with some like kind of unique, uh, unique stuff. So like back in. By the way, guys, if you want to get their full backstory uh, I wrote down here or I didn't write down, I don't do much of work here. Mel, my assistant, is one who does the work here. He put in a episode of 198 guys. So episode all the way back in 198, we're about to film 500. That just shows you where, how far we've come. But 198 was their first time you can get their their backstory there. And then they came back in episode 318. So way back in episode 198, they were talking about uh doing sales on Facebook, uh market places, and then they gave some updates on that in episode uh 318 and talking about Facebook groups. And so I think the latest thing that you guys have been doing you know, especially for those who at the beginning might not be able to have enough money to to, to, to start private label, to invest, uh talk about what is one of the ways that people can can build some capital or what, what, what your community has been doing, yeah, I mean we see all different levels, you know, and and, and we really do specialize, you know, in the Rainmaker family, helping moms, and so a lot of moms like they are just like, uh, honestly, they've tried a lot of other stuff, you know, and so they're hesitant to go go big on Amazon at the first.   Stephen: So so helping them create the money to do the thing is definitely something that's in our specialty. So I would say, lately, there's a handful of strategies. Right now we definitely have a subset of our community doing the influencer strategy on Amazon. Um, and when you hear that word, I think people think, like you know, I don't know, taking pictures of your coffee at the coffee shop and like having your face all over social media, um, but the Amazon influencer program, anyone can do and you can actually do it without putting your face in the videos, which is kind of nice. And so, honestly, like, uh, this opportunity was brought to me by a guy, john, he was doing it and he kind of came to our community. I was like, hey, I'll do this for you guys. Like he was just looking for more products to review. But if any of your listeners are unfamiliar with it, basically how it works is when you go to the Amazon listing right, you see the photos. There's always like these, like videos related to the item or sometimes there. If you have a video, it'll be like the second video that plays after your video, and those are like these Amazon influencer videos and if someone watches that video and then buys the product, that influencer will get a commission on the sale, which is really crazy. So, um, you know, you've probably heard of the Amazon associate program or affiliate program where I signed up for that.   Bradley Sutton: Just, I was trying to let you just check if I can get some, um, you know, see some different data points. I was curious if, like Amazon, affiliates have different data points. So I signed up and I was just like I already shoot me or my family is going to get some of them. I might as well just make a link and and get some. You know, get some stuff. But yeah, I signed up for that one, but not the influencer. So what's the difference between the two?   Stephen: So, yeah, you have to sign up as a Amazon associate or affiliate first, and then you can apply for the influencer program. So it is an application only, uh, to get into it. But, um, uh, it's fairly easy to get in. You just need to have an audience somewhere of some sort, and then you can use TikTok, instagram, facebook. I mean, we have people even just use a Facebook page and they'll they'll run ads to the page for a little bit to just gain some audience. Uh and then they'll apply right. And so the the Amazon influencer program. Once you're in, they basically allow you to like, upload videos of of products you're reviewing, but the catch is you don't have to have bought the product on Amazon, so, like it doesn't have to be your past purchases, it can be literally any product that's on Amazon.   Bradley Sutton: So if they get approved for this, like, are they seeing something different on product pages or something that's like an extra button of of how they can upload or how they different?   Stephen: just like seller central is its own thing, the influencer or the associate program has his own dashboard you can log into. Kind of KDP, like Amazon, keeps all these things separate, you think they just link them all. Yeah, um, it's like you log into your associates dashboard. You kind of click over to the influencer page and influencers. You may see people do this on Instagram where they actually have like a storefront where it's like my favorite Amazon things and it'll be like my house hacks my favorite clothes and those are like that's one way to do it. But this kind of video side of the Amazon influencer program is really the lucrative one. And the guy I heard it from, john, he was doing six figures with this. Like that was his full time business. He did have a YouTube channel. He was reviewing tech gear and things like that, but he would just like get reached out from brands at this point. He's kind of got a name for himself and I think he was doing like over 200,000 and just Amazon money.   Bradley Sutton: Is it all on commission? Or also he'll get like a flat fee from some of the store owners to create videos.   Stephen: Sometimes they are getting like a, like a bounty, like that, but a lot of it is just commission. Yeah, he's getting commissions through affiliates so he's doing super high volume. That's like I don't know a ton of people doing those types of numbers. Yeah, but that got us interested. You know, chelsea signed up for it and she was around the house shooting stuff. So basically, what you do is just go around your house and you just review every item in your house and like it doesn't have like again, you didn't have to buy it on Amazon, it just has to be on Amazon. Yeah, so you just be like you know, uh, hey, this, I have a Apple mouse on my desk. You're like, let me tell you about this Apple mouse and you just do a review of it. But the types of reviews that work really well are just authentic reviews. If you're super polished and like, let me tell you, it looks like too professional, people don't trust it, right. So you want to just like do it like a casual, like honestly, a lot of our reviews are cell phone, they're vertical and we're shooting away from us and just like pointing and like it's like voiceover, just like like you would like your unboxing something. Yeah, show your friend and so, yeah, you just go around your house and like review everything right and you have to submit the videos. They do have to get approved by Amazon, but once they're approved, they live on that page. You know of the Amazon listing and a percentage of people will click on them, watch them and you'll get commissions and sometimes they actually go up in the carousel too.   Bradley Sutton: I think you know Norm Ferrari was showing you this.   Stephen: Videos will go up in the carousel.   Bradley Sutton: Yeah, yeah.   Stephen: Huh, it's crazy. So and then if?   Bradley Sutton: they click it in the carousel and buy it, they still get credit then. Yep, of course.   Stephen: Yeah, you get a commission. Yeah, yeah, all right, I'm a how I do that.   Bradley Sutton: I'm going to have to look into that. I always like it's fun, man, it's fun.   Stephen: It's fun thinking about like, okay, what's the most expensive thing in my house, because again, you're making such a small percentage, right? Yeah, you either want super high volume or you want expensive and helium 10 super helpful because you can go. Okay, how much volume is this product doing? Right, so if you have, like I remember we were reviewing stash your bags. They're like those ziploc bag alternatives, like they're like made of silicone oh, reusable ziploc bags basically. But there's like a thousand stash your bag listings, right, because it's like a wholesale product that'll up your wholesale. So I use helium 10 to figure out which one has the most sales because, like you can't tell which blue stash your bag I bought it could be on any of these listings, right? Yeah, I use helium 10 to figure out which listing has the highest volume, right, but also has the least amount of influencers hopping on there and making videos. So that increases the chances and that that one video would make it's like 10 to $15 a day. You know it's not like crazy, but imagine you have a hundred videos, a thousand videos, you know, that are that are doing those types of numbers Like it's. It's incredible.   Bradley Sutton: So, yeah, and so you record it with your phone and then what you? You upload it with the or you send it to your computer and then you upload it in that.   Stephen: Yeah you can upload it. Yeah, I always send to my computer, upload it. You can do a thumbnail. So if you're, you know you know anything about internet, you know you gotta have a catchy thumbnail sometimes. But I was super lazy about it because Chelsea would reshoot them and I would upload them. So I'd do the catchy title and the thumbnail. Oh, that was my specialty. So the key thing with the titles, you don't really want to tell people if you like the product or not. You want to be like five things. I wish I knew before I bought this. Right, there's like no idea.   Bradley Sutton: You have no idea if, like, do you have any that that you could like tell me you'll look at right now, and then I could like show people how it looks, or just an example of one.   Stephen: I'll shout out a friend's brand, kingsloo. Yeah, he sells a slim fit wallet and we did a video on that one and yeah, it's just a super simple video.   Bradley Sutton: $109 for a wallet.   Stephen: Good grief, I know Gucci. Yeah, he sells mostly off Amazon. He's more of a DTC but we've helped him get on Amazon and oh five videos here. I bet a bunch of our Rainmakers have done it now, and then I think you click on that like five videos underneath there and you should see like Heather's on there and Chelsea's on there. Yeah, there you go.   Bradley Sutton: Wait, well, that's, that's their video. Yeah.   Stephen: So click on, here we go, honest, awesome.   Bradley Sutton: So so when you said the, the, the thumbnail like this is the thumbnail that they chose. They just chose a random part of it. Oh, I did that. So like oh, you did this.   Stephen: Honestly like I was super lazy. So I would just screenshot and make an arrow, like I put an arrow and like it kind of like makes you think I'm talking about some specific thing, but it's just a catchy way to kind of. And then you just make it vertical, just like this. Wait, here's I didn't know it wasn't.   Bradley Sutton: Oh yeah, hear your voice in this thing. There, there we go. Okay, wow, I think. Yeah, this is one of those. I was one of the good ones.   Stephen: Heather did this one.   Bradley Sutton: She's in our community.   Stephen: She's really helped us pioneer this kind of influencer thing. She created a mini course on it. Yeah, super casual, right, like it's not like really polished. Of course, if you're doing like a DSLR camera or like the new iPhone, people want like the Marcus Brown. You know they want the Polish video, right, but we're just all the stuff around your house you can just pick, hey, you know, you can just go and get a bunch of stuff, all the stuff around your house, you can just pick. Hey, this is my honest opinion on this thing.   Bradley Sutton: And you just don't know what account could be multiple people Like. Could I have my kids do videos on my account and stuff too?   Stephen: Yeah, I'm just not like the kids, so like if you're going to have a kid, you got to have you in it as well.   Bradley Sutton: like a minor or they have to be 18. My kids are over 18.   Stephen: So yeah okay, then they could do it. Yeah, I mean one of the best side hustles, I feel like for a college kid like so so easy to do. You just need a cell phone, you just need time Maybe. I mean, we would batch like four or five videos a day and Chelsea would do some, I would do some, and we named our account like like family. So it was kind of like both of us, um and man, you can stack. I mean we, we did. Well, our goal was like to do 30, 30 videos. You know, just to get it started, I would say if someone's listening to this, they want to do this. I would commit to doing like 30 or a hundred videos to really see the effect of it. And then you can chill out and kind of just let that passive income come in and then just grow it as you want. And uh, I mentioned this before the call. But eventually you will run out of stuff to review right In your house and that's a good problem to have. Yeah, then you can start going to friends houses. You can start. You know, I mean you could even book an Airbnb and review everything in that house. I mean I've even this is really funny, but like I even reviewed something at a park one time, like that's someone else had like a stroller Cause like strollers are expensive and so like I just took a video of a stroller from far away. If someone else is trying, I wasn't showing their kids or anything like that, but I was like zooming in on my phone and I did a voiceover over it later, just talking through some of the benefits and things I was just reading on the listing, you know. So again it can get really creative with it. Um, of course we're not trying to manipulate sales or anything like that. Uh, like not trying to say something, that's not true. But I always go to the listing and I look at the reviews. Use helium 10 and you can analyze all the reviews and figure out what are the big questions people have. What are making what's, what are they loving about the product, what are they wanting to buy or what is what's drawing them to buying this product, that type of thing, and you can hit some of those things. Um, you can even throw all that into chat GPT and be like hey, write me a 30 second video review script and just literally read it.   Bradley Sutton: I'm going to. I'm going to try this, but but not not to throw water on the fire here. But this is something that later on, I predict Amazon is going to change, because, just knowing the way Amazon operates because, yeah, somebody's going to do a lawsuit or something, because theoretically, nobody's going to do a video, that's going to talk bad about it because that.   Stephen: You know, like the whole purpose.   Bradley Sutton: You know, if you're an Amazon influence, you're trying to make money. You know, unless Amazon puts something in there where if you do a negative video but that's still real that somehow you still get some kickbacks, somebody's, somebody somewhere is going to do some kind of lawsuit just because this is such a country.   Stephen: I do in a million videos or something like that.   Bradley Sutton: Yeah, but either way, guys, that's why you got to get on this now. Yeah, what they are doing, which is nice, now you can include two products in the video.   Stephen: I wouldn't recommend it when your first game started, but you can do comparison videos, which I do like where you're like. Hey, are you thinking about buying this?   Bradley Sutton: or this.   Stephen: That's good. Let me tell you about the pros and cons.   Bradley Sutton: And in the video. Does the video show up on both listing? It shows up on both, yeah.   Stephen: You can tag two products in the video. But if you do it right at the beginning, amazon typically won't approve it and they are getting stricter on who gets approved into the program and you have to submit three videos when you first start and they approve or deny those and so if they deny them you can try again, like I think it's three times. If you deny it three times, then it's kind of like you got to try open up a new account or something.   Bradley Sutton: Basically, yeah, Now, are you also? Is this the only thing you're doing under your influencers account? Or are you also maintaining, like a YouTube or Instagram where you're sending deals to? We actually are doing that.   Stephen: You know, like we've had an Amazon Associated Account for I mean since probably 20, probably before I was even an Amazon seller. So we, you know I'm always recommending stuff, even when we are back when we were wedding photographers. People are always like what camera are you using? So we have an Associated Account. And then Chelsea has, she uses the influencer page for her Instagram. So she has like her favorite things on there. You know, here's the kids toys we love, and you know that type of thing. So you definitely like Amazon wants you to be legit, like they don't want you just like do it just for the influence of videos. So and that's a better long-term strategy to is like, have a YouTube channel, have a Instagram, make a tick tock that's like you know Favorite mom finds or something like that and just like, post your videos cross, post them when you're I mean you already recorded, I'm right, yeah, post them on Facebook, post them on tick tock as well, and that's gonna not only drive more traffic to Amazon but it's gonna make you look more legit, you know. So, yeah, you could really make this a business model again. Amazon could change things. Sure, it is a new wear program, but you could definitely ride this thing for the next year or two, I bet, and it makes some good cash from it.   Bradley Sutton: Nice, all right, let's switch gears a little bit, come something completely different. Um sure, I noticed that sometimes you go to like these, you know, like masterminds for, like entrepreneurs, and, and you know you met like Saddam and and come off from a yeah, that's right, he went up there and stuff yeah and and I, I I haven't been to one, but but a lot of these you know, if I'm not mistaken, you know Some of them cost thousands, some of them tens of thousands of dollars to go to. And then so somebody you know, like me, on the outside Looking in might be like, you know, like hey, we all know about, hey, invest in yourself and this and that, but what is it about events that that has people coming out of these things and say you know what? It was worth $1000, like, like. Are you really getting that kind of value out of like these, these, these mastermind kind of events that you go to?   Stephen: Yeah, I mean, I'll use that example. You know, amz, one step. I met those guys through mastermind and I mean for us, like I would say, you want to get in a mastermind of people? Like there's different masterminds for different reasons, right? So oftentimes that mastermind was going to was probably less for the Amazon business and more for the coaching business, right? Yeah, so we teach people how to do Amazon and so meeting people at those masterminds, like those guys, that was awesome, because I was like, hey, we got a big launch coming up like what do you want to throw in, you know? And so they threw in like an awesome bonus for our people that, like people can only get through our work, like for being in Our world, and if that helps.   Bradley Sutton: I use them, by the way, too, for a lot of my photography, and oh man.   Stephen: Yeah, so like if that helps a handful more people come in our program, like that, that so the networking itself.   Bradley Sutton: Like like that you know they weren't the organizers of the event. But the people you meet can give you invaluable thing.   Stephen: Okay, yeah yeah, like we met another guy who does like LLC creation and all like the legal entity stuff which, like our people need all the time, you know. So not one relationship basically paid for the match.   Bradley Sutton: And that's a good point, because now it's like you know, it's not like you couldn't Google to find companies that do this kind of stuff, but but you know, you don't know if how legit they are, but you know somebody who is Gonna invest in themselves and pay a huge money to actually be at that place. It's almost like pre vetting them. Yeah, yeah, a little bit in itself.   Stephen: I'm gonna do a lot of conferences, right, and like conferences you get a lot of gold out of, but it's like usually a lot of time frame, right, like are there three, four days, and then there might be like one or two. Like man, that nugget Added six figures, added a million dollars on the business, like that. One thing I found in these higher ticket masterminds like we're in, we're in a 50k mastermind or 60k mastermind, like it's just like it's so much more compressed because of who's in the room and like who's paying to be in the room, that like you're in the lunch line, you know, like to get your like potato salad and someone drops an idea on you. That's like, oh my god, that's like that was a million dollar idea, you know. So, and I think it's the connections of like everyone who's paying there like to be in the room. They have a lot of awesome connections to you know. So that network effect. I think like, yeah, like sometimes masterminds are more teaching and training and like you know, but, but the best ones I've been in are more relational and it's just like how can we build partnerships? How can we leverage each other's resources? How can we work together? How to serve our people at a higher level. So that's where I found the value. And just there's something about getting in person with people. You know you do it all the time, you know. It's just like it's different than zoom, right yeah.   Bradley Sutton: Yeah for sure, all right guys. So that's something you know. Regardless of what field you're in, you know there's always different masterminds that that can help you, you know, grow as a person, as a you know there's inspirational stuff and or or as a business, if you're entrepreneur, I mean even a helium tent as a mastermind. So so you know the helium 10 elite program. You know people can meet. You know can meet other high-level sellers. So if you think that some of you guys want to look into, look at h10.me forward slash elite. But on the other hand, I think there's a couple masterminds like non-amazon masterminds I was thinking of mainly for me might want to. You know, look into, maybe I can see if helium 10 can help me out with the With the bill because some of these are pretty expensive, but that's interesting. Always bet on yourself, always improve yourself and sometimes it takes takes money to do that. Going back to the your community now, any cool stories. You know, every year there's always cool stories coming out your community. I remember the one Person who I was doing some demo a couple years ago about it's right football product or something, and then I was just like making a joke, like man, if I this would probably be totally something that I would, I would sell and then she ended up selling it made you know thousands of dollars on it. But any other cool like rags to riches stories or just just something inspiring that you could share with audience man it's.   Stephen: I love our community because we've really like Encourages, community of celebration. I think like it's really easy and like even the Amazon space or really any entrepreneur space, to get in a Competitive mode where it's like, oh, other people winning means like I'm not right and kind of like you think about yourself and you. You either try to like one up somebody you know or you try to like kind of Downgrade their success or like I don't know makes it. People can like oftentimes in the early days of their entrepreneurship journey, go to kind of like almost like I'm not enough, thinking Like I was, like oh, like dang, like it's like you can get in just lack mindset. So we've really tried to overcome that because really when we're helping people in our program, we're helping bring them out of poverty mindset right Into abundant thinking, and not just financially but in all the areas. So when they do have the money, when they are making the money, they don't just let those old mindsets hold them back still, you know. And so we found the way you celebrate other people really shows a lot about that mindset you developed. And so we just like kind of our community is just a thing, like when someone is winning big or small, they post it in the group and like everyone just goes crazy over it. You know, and it's just a really cool like contagious momentum and we had one the other day that I just I loved because she said, like she was posting, I think she had done like her first like $3,000 day on Amazon. She had, you know, was doing about $10,000 weeks at that point in her business. But she said, like you know, when she started the program she was in product research for like so long. You know, like you kind of get stuck in that analysis, paralysis, and she was just getting discouraged and she said she'd always come to the group and just look at the wins every night and she would just like when she was feeling discouraged she'd go look at everyone else's wins and she just be like this is gonna be me, this is gonna be me, this is gonna be me. So it's so cool to see her, like it was probably a year after she started posting the screenshot and being like now I get to be the person you know that like encourages you and like if you're in the dumps, right now and you're feeling discouraged, like here.   Bradley Sutton: It is, you know, and like, which I think is the reason why, yeah, you should be part of a community. You know, sometimes like if that person was trying on their own, I would say odds are they might have just given up because they weren't getting that inspiration. You know from other people. You know nine out of 10 times that person who's stuck in the analysis paralysis they just go ahead and give up. You know perhaps, but being part of a community you could see, you know other people succeed and it inspires you to move on. So I think that's important.   Stephen: Yeah, it's incredible man and I. That's what gets me fired up. I mean, yes, it's cool when we have a student make $40,000 in a day on it. Like we've had these crazy like people like crush huge numbers. Again, it's not the normal, sure. But what gets me more excited is the people that, like you know, we got flowers in the mail from someone who said, like I was depressed, I was suicidal, like I was, I had no hope in life, and then I found this, you know, and this community, plus the training, plus the mindset, like it gave me hope again. Like that, yeah, that's like beyond the money. So we kind of sometimes joke, we're kind of like you know, amazon's kind of the front, you know it's like, yes, we're teaching Amazon, but like entrepreneurship in general, I think is one of the biggest transformational, like vehicles that you can ever like go on. It's like it's like a roller coaster ride that like changes your life right, yeah, and I love it for that. That it's like who it makes you in the process. It's so powerful. So we love celebrating those. We call those the bubble over benefits. Like it's cool when people hit the numbers and make the money, but the bubble over benefits of like I retired my husband or you know, I was able to quit this job. That was soul sucking. Or I got hope again Like that is so crazy, so Right.   Bradley Sutton: Now you know we can talk Amazon strategy all day long and stuff. But you know somebody like you who's dealt with so many sellers. You know and you help people, not just on the Amazon strategy but like you know mindset and you already handle a lot of that with a community and helping people. When we talked about the benefits of community, but what? are some other things that you see is is like the difference between those who succeed, and again, success doesn't mean a certain revenue figure. You know success is very subjective, but from those who succeed to those who you know end up, you know failing and giving up, because all the people in your community. They're given the same resources. You know they all have helium 10, you know they all, they all have you guys, they all have the same. You know training and stuff, but you know not. The fact of the matter is no program or no, anybody has a hundred percent success rate. So what are some of the things that that success or that not success? What are some of the things that differentiate the successes from the failures?   Stephen: Totally. Yeah, we try to reverse engineer this because we basically have this thing called the 10K payday guarantee, and so to claim the 10K payday guarantee, which basically the short statement is, if you don't make $10,000, we'll pay you $10,000. But there's a ton of terms and conditions. So it's an action-based guarantee and we basically took our most successful students and we reverse engineer what they did and we put it in the guarantee. So, if you want to qualify for the guarantee, do this, this, this, this, and it's just like a checklist of all the stuff you got to do. And so I'd say the biggest thing is focus. Focus is a big one, especially for mom, especially for parents. Like you only have so many, so much time, right, and so we call this nutrients. Like you only have so much nutrients to put into your garden. If you're trying to do Amazon, you're also trying to day trade. You're also trying to, like, do this other Airbnb side, hustle over here. You're putting in just a tiny bit of nutrients. You're gonna grow like a lot of tiny pumpkins, right. But if you cut off a lot of pumpkins and you put all the nutrients into one, you're gonna grow like the award-winning pumpkin, right? There's a book called, I think, the Pumpkin, the Pumpkin I don't know something about pumpkins, where that came from and it's written by the guy who wrote profit first. But he talks about just like you just focus, right, and so that's a big one. We see, just I mean, they're like you know, bradley, like there's a thousand ways to make money on the internet, right, and so we really train people on like put blinders on for like nine months, like a year, like just give this thing your all for that amount of time. And whatever Facebook ad you see, don't click it. You know, just like do this thing. So I think that's a big one. We see people try to do too much and then they just go slower because of that or they get derailed into something else. The second thing I'd see we see a lot is really and we had a PhD neuropsychologist come into our group and really start training on this because she was talking about she works with like six and seven figure entrepreneurs on mindset and just the science behind like training your mind to go beyond where you're comfortable. And you know our body I'm gonna like not say this as sciencey as she would, but like you know, our body is like running a thousand automations at once, like I'm moving my hands, I'm breathing, I'm talking, I'm looking at you, I'm blinking. Like our body is designed, our brain is designed to automate those things because, like, if we had to think about all that, it would like destroy us, right? And so anytime you're doing something, really frequently your brain goes into really an automation and it's to keep you, come to us, keep you safe, just keep you. You know all these things. So when we stretch people into entrepreneurship or like hey, go spend $5,000 on inventory, right, like it's something that is like way beyond their current thinking sometimes. And so the brain will go whoa, chill, stop, slow down. Like hold on, I'm stuck. Like I'm stuck, I'm overwhelmed. These are actually, like we reframe them, as green flags that you're actually on the right track, cause we see people posting the group. I'm overwhelmed, I'm stuck. Right, we're like, oh, this is awesome. This means that we're stretching you this way, right, cause your brain is trying to keep you here, but that same thinking will keep you there. If you want to go here and have this amazing business, you gotta stretch and take this step here, you know. So we've kind of helped reframe the mindset thing. So when people are getting stuck. They know that it's a green flag and then they also know to reach out, cause we have a lot of different ways to support people. So that's the thing we see is people get stuck and then they don't reach out. They ghost us, you know, like we can't show up at their house and do that type of thing, yeah, and then I would say, so I said, focus getting stuck and not reaching out. And then I would say, like I would say PBC definitely has gotten way harder in this last season. And so I think, not having not going after, like I would say, either going after two low search volume products because they are on a kind of tight budget so they're going to have to really low search volume products, or going for, like way too high search volume products and not anticipating how much budget it takes to really rank and maintain rank on those search terms, you know. So it's like finding that middle ground, and so we've started to more train on that like kind of even budget training, of like hey, if you have this much devoted for your business, like spend this much on inventory, right, and leave this much for buffer room and leave this much for something you don't even know about yet, you know, because what we find is sometimes people stretch their budget on the first product so far, like you got 10,000, they spend all of it on inventory and then they have no buffer room to like keep it going, and then they got it, and then, if it is going, they got a reorder and then they're stuck right. So, training on that buffer. So just for people listening, if you're like I'm doing Amazon, I got this type of budget going in. I think, padding that budget right After you're not going all in on your inventory, you have budget room. I mean, you did this with that project. You launched a ton of products for like was it $5,000?   Bradley Sutton: Yeah, so I don't know. 12 products for 5,000 project 5K. Do you have any?   Stephen: budgeting rules. I'm just curious, selfishly, because we've been kind of developing it, but like even for that, did you have any budgeting rules, like how much of that budget you'd spend on one product?   Bradley Sutton: No, like I just wanted to see how many. My budget was 5K total, like including, you know, launching and stuff. I was like, all right, what in the world can I do with? This was my challenge. And then I was like all right, a lot of them were like straws and then I launched a brand around that like stuff that had to even do with like straws and parties and stuff.   Stephen: Is there just low cost to?   Bradley Sutton: make. Was that what it was? Yeah, just low cost to make. It kind of sucks that now that there's no Amazon, small and light. So actually I started losing some money on those products in the last few weeks that Amazon took away that program, but I mean, my goodness, like I discontinued some of them. They weren't all home runs, you can't be 12 out of 12. But still, like there are some products. I think I started that thing like four, three, four, five years, no, four years ago, and I'm still selling, you know, some. Like you know, I'm even bringing back one I'm going to do a little case study on it that it was really popular around Christmas time and I haven't sold it in, like you know, two years and so it's been dead. And I just ordered, you know, some new ones to see if I can get some traction. But yeah, the budget is. It was definitely critical. But you know, I tell people like, just because, like you can do it, this is not advisable because you know nobody can make a living off of products that are retailing for like $7, $8, which is what you have to do when you're trying to get products that your cost is less than a dollar, which it was for unit, yeah, so, yeah, yeah.   Stephen: So we're encouraging people, like we kind of we kind of ask them what their budget is and then we kind of encourage them to stretch it a little bit and whether you're leveraging financing or, honestly, like we've seen a handful of people do partnerships, where you just are getting an inventory investor and that sounds fancy, but I mean that means like a friend or a family member who has heard about Amazon but doesn't really want to do the work, and so we found a lot of people doing that and, honestly, I would, I would. One of the easiest things to do is go to go to someone who has an audience too, like, if you can go to someone like you know, you're listening to the show, you have that one friend who has like an Instagram following. Go to her and go hey, I'm learning about e-commerce, I'm launching this product. Would you ever have interest in launching a product for your audience, you know, and then like, develop it with them, and then, basically, you do all the work, you do all the sourcing and then you get a percentage of the sales you know and that that's a no risk way to get into it. Or someone else is fronting the money for the inventory. They already have the audience, not only the Amazon data of the traffic there, but they already are going to promote it and that audience loves them. Buy anything they shall, you know, talk about. So that's another way we've seen people do it, where they are basically making it rain for someone else and then they're making a percentage of that and that's making their own pot and now they have their own money. Actually, that that that wallet brand Kingsloo, one of our Rainmakers, went through our challenge and she got hired by that company, oh wow, and she built their Amazon brand. I mean, they were, they were doing about eight figures like 10 to 12 million on just Shopify with that product. You know, just Facebook had to Shopify and they weren't even on Amazon. But when we looked at the helium 10 data, it was like people searching their brand on Amazon right, yeah, you'll see the Facebook guy and come over, and so she built it out and like, built a I mean they did a million dollars on just like the Amazon channel. And then we recently worked with them because I'm a good good friends with Josh and we re-did his listing cause he was just ranked on his brand keywords, like you know, but he wasn't on slim wallet for men or any of these like big keywords, and so we reworked it. Maldives launched it again and it like basically I don't know exactly but it it almost doubled or tripled his Amazon sales Like he was doing. He was doing. I remember him saying me screenshots of like right after the launch and it was like he's doing. He was doing I think 8,000 or something like that a day and he went up to like 25,000, 30,000. And this was like Q4 last year. So I don't know what his numbers are now, but it's crazy Like there's so many Shopify owners should just like they're cranking on Shopify but they have no idea about Amazon or they have false beliefs about Amazon. That's a whole nother market. If you're trying to get into Amazon, be an Amazon account manager for people on Shopify. When you have those Shopify ads for, like those DTC products, go look on Amazon. If they're not on Amazon or they're on Amazon and their listing is terrible, like there's an opportunity there and it's hard to like work that type of deal sometimes, but if you can like, that's incredible.   Bradley Sutton: Yeah, yeah. So your program, you know, before we get to the last couple of strategies you might have, I was just looking at your website. It says you've had over 12,000 moms go through the program there. So if somebody is interested in it, is that like a prerequisite? They need to be a stay at home or working mom or what kind of a requirements do they have?   Stephen: You know you just need to be motherly. No, that can be anybody. When we started, like you know, this is definitely a strategy for Amazon too. Like you want to have a niche, you know you want to, like, really focus on one person. So we, when we looked at our top case studies with our training, it was moms, and so we really made the program for moms when we first started. And when we first started was a lot of stay at home moms. Now it's a lot of working moms, a lot of corporate moms and it's a lot of non moms as well. So really we're just family first and so we're not going to tell you to just hustle your life away or going to tell you like, hey, build this business, but do in a way that protects your family, protects your marriage and all those things. So if you have a family mindset, you can definitely check us out. Yeah, and how can they do that? I'd say go to the. Go to rainmakerfamily.com. Rainmakerfamilycom that's like our, our branded website. You can find our social media there. We have a challenge, seven day challenge. You can get to there. That's what I was talking about. Like we've had people go through that and even just that launch, launch products, and you'll see, you'll see Bradley in there on a bonus day.   Bradley Sutton: If you make it like this is one of the few. Actually no, this is the only community that almost every other week I do a, I do a call with them because you know your community is one of the best out there and so I wanted to make sure that you know I give back because you guys are doing some great stuff and really great community. Like I was just set the Amazon. Accelerate in Seattle and met some Rainmakers that came up took some pictures so that was. that was cool too, so all right so yeah, rainmakerfamily.com. Guys, if you want to, you know, check out the program Now. What's a couple of you know could be Amazon, anything else, e-commerce or some strategies you can leave us with today.   Stephen: Man, I feel like I'm trying to remember the ones I said last time, you know. So, like, I think the one we've been geeking out on again we're still testing this but really is, how can we increase the average cart value on Amazon? Right On Shopify? Like you can have upsells, downsells, cross-sells, like you, you know you can have that funnel, but on Amazon it's just harder to do that. And I feel like I saw Amazon testing this for a season, like they had like a way you could like, oh, add this other thing on there, but I haven't seen it recently. And so what we've been doing is using inserts, basically upsell because, like again, not everyone's going to take an upsell on that, but if you make it really attractive and in alignment with your product, a percentage of people will click through on that thing and a percentage of those people will buy. And so the best way to do this with Amazon, honestly, is like doing a high ticket upsell of some sort. So imagine you're selling, like I don't know, a dog whistle for training, right? Like having an insert that says, like you know, get our free guide on blah, blah, blah, and that free guide leads to a dog training course that's $297. So, like I love pairing information products with physical products because you've already kind of like, spent money to acquire that customer, so to say, right, you pay the PVC, you got them, you know you, you sold them a $15 whistle. If you could Not even make money there, but then a percentage of people buy the $297 course right on the back end, then it increases your margins like crazy and you can spend more than anyone else on that product because you don't need to make money on the product. Actually, you know money in the back end from a percentage of the people that come through. So the tricky part is figuring out, like what's really in alignment with that product, that's that solves problems that that person is buying the product for, right. So yeah, every product Usually solves some sort of problem, right? It's like I, my kid is biting the rail on the crib. We, I, so like he, buy the crib rail bumper, right, like that was one of our, am our Rainmaker products. So like, what other problems does that parent? Half right as it with a two-year-old? So you just start thinking like how could I serve that person at the highest level? How could I? How could I give more value than anyone else in this industry? Right, and yet you could do other physical products, but those take time and and the best thing I would honestly do is give them something for free that you're gonna get, sir, contact information, and then you can ask more question about it, and then you can develop something for them that serves them at a high level, or you can develop future products for them, you know. So I know a lot of people take people from an insert to like a free download or something like that. But I'm kind of thinking through, like, how can we take them to Something that is actually an offer? Right, it's like it may be a free thing at first, it has to be catch it, don't? You can't just say, like, buy my thousand dollar course yeah, no, I mean her and have people click it. Like it has to be like something that truly is like oh wow, I'm gonna scan this QR code or click this link or whatever. And so, yeah, we, we another thing, our Rainmakers doing just like if you know, we're talking about Amazon Associates, as they will link to their other Products in their shop using affiliate links on the insert. So like, and they will even do this for other people's products in our community. So this is really cool. Like, oh, Rainmakers, if, like, they have a baby product, they'll go post in our group who else has baby products? And they'll find like three or four other products and they'll say basically, like, check out, check out our you know, check out our friends, and it's like three other products, but they're using affiliate links. So even if you're just making a couple dollars on that, it's increasing. I mean, you might spend a couple dollars to get the customer on PPC. So it's just this idea of like how could we steward those sales more? Um, Alex Hermosi said like if you could get one more sale ever and it had to lead to like every other sale in your business, like how would you change the customer experience you know, and like what, what does that delivery look like? Right, if you start thinking that way, like how could this one sale lead to every sale, it starts making you think a little differently of like how can you Serve someone out of Super High Level and invite them into kind of a deeper relationship with your business?   Bradley Sutton: Yeah, you know so yeah, interesting, all right, well, that's, that's a. That's a good one. I'm I know my memories bad, but I'm almost 99% sure we did not talk about that before, so that's new stuff, all right, well, steven, thank you so much for joining us again. Again, congratulations on all the success and and look forward to you know, always, you know being around there for your, your community, more and and hopefully we get to a link up. It's been a while since we've seen each other in person, so hopefully we get to link up at one of these events coming up. You know you need to make your own like, like big, like kind of like get away or event.   Stephen: We're gonna go to Cancun. You want to come? I'm down, I'm down. Yeah, I'll send you down. I'll send you to work.   Bradley Sutton: Put me to work, I'll, I'll serve, I'll serve, I'll serve the meals there. I'll do whatever you want, I just want to hang out with your communities.   Stephen: I love that. Thanks, thanks a lot.   Bradley Sutton: Please get give my regards to the family, and we'll be seeing you soon, all right.

Global From Asia Podcast
Using AI & Software For Product Research & PPC Launch Campaigns with Yalchin Bayramov

Global From Asia Podcast

Play Episode Listen Later Sep 25, 2023 46:29


GFA 412. Unlock the Power of AI in E-Commerce! Join us as Yalchin Bayramov shares game-changing insights on using AI and software for product research and PPC launch campaigns. Plus, stay tuned for an exclusive discount code. Don't miss out! The post Using AI & Software For Product Research & PPC Launch Campaigns with Yalchin Bayramov appeared first on Global From Asia.

Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon
#94 - Händler Strategie Spezial: Wettbewerber Recherche auf dem nächsten Level

Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon

Play Episode Listen Later Sep 25, 2023 25:41


Haben Sie jemals darüber nachgedacht, wie Sie mit Amazon Brand Analytics die Top-Marken und Bestseller identifizieren können? Stellen Sie sich vor, Sie könnten die effektivsten Keyword-Strategien Ihrer größten Konkurrenten kennenlernen und nutzen. In dieser spannungsgeladenen Episode geben wir Ihnen genau diese Einblicke. Gemeinsam erforschen wir die Möglichkeiten von Helium 10, einem Tool, das Sie dabei unterstützt, Ihre Konkurrenten auf Amazon genau zu analysieren und deren Aktivitäten und Erfolgsgeheimnisse zu entschlüsseln. Kommen Sie mit auf eine Reise in die Welt der Verkäuferstrategien, Keyword-Optimierungen und PPC-Trends. Wie können Sie die Suchbegriffe und PPC-Trends Ihrer Konkurrenten analysieren und Ihre eigenen Strategien verbessern? Und was ist das Geheimnis hinter der Nutzung von Helium 10, um das Beste aus diesem Tool herauszuholen? In dieser Episode wird das alles und noch mehr enthüllt. Wir gehen auch auf verschiedene Pläne von Helium 10 ein und erklären, wie Sie einen Rabattcode erhalten können. Um keine neuen strategischen Einblicke und Tipps zu verpassen, abonnieren Sie unseren Podcast und bleiben Sie immer auf dem Laufenden. Lassen Sie uns gemeinsam die Amazon-Welt erobern und die Konkurrenz überholen! In Folge 94 des Serious Sellers Podcast auf Deutsch, Marcus diskutieren: 01:15 - Recherchiere die besten Suchbegriffe aus der Hochsaison 02:25 - Finden den Bestseller mit der Amazon Brand Analytics 04:44 - Neu: Historische Keyword Recherche mit Cerebro 10:08 - Welche PPC Suchbegriffe machen den Umsatz der Amazon Produkte 14:54 - Werde Alamiert über Rabatt Aktionen deiner Konkurrzen mit Insight Dashboard 21:50 - Schlage deine Wunschfunktionen für Helium10 vor Transkript Marcus Mokros: In der heutigen Episode erwarte dich wieder eine Verkäuferstrategie-Spezialausgabe. Wir gehen über Helium 10 und wie du es Maximum daraus holst, und hier in dieser Episode speziell durchleuchten wir unsere stärksten Konkurrenz. Wie haben Sie sich entwickelt mit Ihren Keyboard-Strategien? Wie haben Sie Ihre Keyboards, ihre Suchbegriffe optimiert aktuell, aber auch in der Vergangenheit, zu speziellen Events Und wie kannst du dir anzeigen lassen, welche Aktivitäten deine Konkurrenten über den Tag durchführen, zb. Preiserhöhnen, rabattaktionen schalten, ihr Listing bearbeiten? All das erfährst du in dieser Episode. Hallo zusammen und willkommen beim Serious Seller Podcast auf Deutsch. Mein Name ist Markus Mockross, und das ist die Show, in der wir alles um Amazon, fba, private Label besprechen, was Unzendler, auf Deutsch gesagt, ernsthafte Umsätze generiert. Daher auch der Name der Show Serious Seller Podcast auf Deutsch. Marcus Mokros: Und damit kommen wir direkt zum Punkt 1. Konkurrenzumsätze in der letzten Saison. Wofür kann das interessant sein? Ja, stell dir mal vor, du hast ein Produkt, was du dir gerade angucken möchtest, und das hat aktuell Nebensaison. Wenn du jetzt recherchierst nach den Umsätzen deiner Konkurrenten, nach den Suchbegriffen, die sie verwenden Du bekommst nur unrelevante Daten. Vielleicht ist es sogar so, dass viele Händler aktuell gar nicht anbieten, weil sie in der Nebensaison gar keine Lagerkosten haben wollen und keine PPC-Werbung schalten. Und du breitest dich vor mit einer Basis von Daten, die komplett anders sein wird, so bald die Käufer kommen in der Saison, und darum dreht sich unser erster Heck. Und als erstes wollen wir dann mal rausfinden, wen wir überhaupt unter die Lupe nehmen wollen als unseren Konkurrenten. Marcus Mokros: Wie machen wir das denn, wenn der gerade gar keine Produkte aktiv hat? Dafür gibt es eine Möglichkeit, und zwar die Amazon Brand Analytics. Dafür kannst du es benutzen. Wenn du deine Marken registriert hast bei Amazon und in der Markenregistrierung bist, hast du das Tool. Das ist ziemlich cool, Das zeigt ja einiges an Daten, und deswegen wollen wir es jetzt benutzen. Marcus Mokros: Nimm mal hier ein Beispiel Wir wollen Strohhalme verkaufen, aber Sonderstrohhalme mit Weihnachtsmotiven. Jetzt, wo ich die Episode aufnehme, anfang September die Sommerferien sind gerade vorbei Absolut unrelevant, niemand kauft die Dinger, und deswegen kannst du auch davon ausgehen, dass die Suchergebnisse komplett anders sind. Die Leute schalten dafür keine Werbung, die sind vielleicht nicht mal findbar. Deswegen unser Ziel mit der Brand Analytics von Amazon. Wir wollen jetzt erstmal überhaupt die Bestseller identifizieren, und dafür locken uns im Cell Essential ein und rufen die Brand Analytics auf und wählen als Datum das Datum, was für uns relevant ist, zum Beispiel der letzte Dezember. Der ist doch sicherlich recht relevant, um die Umsätze von Weihnachtsstrohhalm anzugucken, Und deswegen wählen wir als Zeitraum den Dezember aus letzten Jahres, 2022, und setzen den Zeitraum auf Monatlich. Wir wollen uns den ganzen Monat angucken lassen, und damit schicken wir die Anfrage ab und bekommen von Amazon jede Menge Daten zurück Und unter anderem auch, wer denn die meisten Klicks bekommen hat in der Kategorie, wer die Top Brands waren, wer der Bestseller waren, und das interessiert uns, wer ist der Bestseller für den wichtigsten Suchbegriff in dieser Nische? Marcus Mokros: und den nehmen wir uns damit als Basis. Falls du es nicht hast, kein Problem, du kannst es auch einfach machen mit einer Marke, die du jetzt aktuell findest, die dein Produkt anbietet. Höchstwahrscheinlich wird die auch schon letzten Dezember verkauft haben oder eben in der letzten Saison und wird ja auch jede Menge Daten geben. Dann gehen wir weiter, und das ist der nächste Schritt. Da öffnen wir Helium, tensy, rebro und das Keyword Tool, in dem wir Suchbegriffe recherchieren können, und denkt da als Anwendungsbereich einfach mal an Produkte vielleicht, die sich speziell als Geschenk eignen oder die zu einem bestimmten Zeitraum im Jahr einfach viel mehr nachgefragt werden, zum Beispiel Produkte, die für Muttertag heiß laufen, oder sei es der Suchbegriff Dekoration, frühling jetzt Anfang September wahrscheinlich absolut irrelevant. Marcus Mokros: Oder sei es Deutschlandflagen, könnte ich mir vorstellen, wird auch nicht so viel verkauft wie zum Beispiel während der letzten WM. Wenn so bald Fußball ist, europameisterschaft, da laufen Dinger heiß. Also all solche Produkte, die haben ihre Saison, und da willst du dann passend zum Datum gucken können, und das machen wir genau jetzt. Als erstes nehme uns mal die Asens, die Amazon Artikelnummern von den Konkurrenten, die wir uns angucken wollen, hier in die Zerebro Suchmaske rein, oder eben, wenn du es halt aus der Brand Analytics hast, nimmst du daraus ich habe es mal hier für das Beispiel genommen einfach die beiden passenden Strohhalmsets, die ich hier auf Amazon sehe, die solche Weihnachtsmotive haben, das ist einmal einer mit weißen Strohhalm, der goldene Punkte und Sterne hat sicherlich typisch Weihnachten und einmal einer mit komplett golden Strohhalm, und da gehe ich jetzt davon aus, das sind meine Weihnachtsmotive, die passend sind für meine Abfrage. Marcus Mokros: Die werfe ich jetzt mal in Zerebro rein und klick direkt mal auf Keywords erhalten und gucke, was mir da ausgespuckt wird als wichtigste Suchbegriffe, und da bekomme ich 1600 Keywords zurück, für den diese Papierstrohhalme auftauchen. Also Trinkhalm, gold Strohhalm, schwarz gold, weihnachtsstrohhalme sehe ich auch schon dabei. Jetzt gehe ich mal mal ein bisschen tiefer und ändere jetzt hier die Suchmasken und klicke auf Suchvolumen und sag mal, zeig mir nur Suchbegriffe an, für die die Produkte auftauchen, die mindestens 300 Aufrufe im Monat haben also wirklich Suchbegriffe, die auch wirklich viel benutzt werden. Und dann trage ich noch einen zweiten Filter ein, und zwar Position. Und da sage ich Zerebro zeigt mir nur die Suchbegriffe an mit mindestens 300 Suchen im Monat, für den meine Artikel auf Rang 1 bis 15 erscheinen, also für die ich auch noch weit oben findbar sind, und da wird es schon mal deutlich dünner. Marcus Mokros: Jetzt habe ich nur noch drei Keywords, die hier mal eine Suche passen. Das sind überraschenderweise Strohhalme-Gold, plastik-bestärk-gold und Strohhalme-Hochzeit. Also noch gar nichts mehr zu lesen von diesem Weihnachtszug begriffen, einfach weil es gerade außerhalb der Saison ist. Und jetzt lösen wir das Problem. Es gibt einen neuen Button. Den hast du, wenn du Helium-Ten mindestens jetzt in der Diamond-Version hast. Marcus Mokros: Die hatten vorher nur die Elite-Mitglieder Das Helium-Ten-Paket, was 400 Dollar im Monat kostet, und das ist jetzt eine Stufe runtergerutscht. Das ist jetzt auch zugänglich für alle Diamond-Mitglieder. Eine große Sache. Ich weiß, die Elite-Mitglieder haben das Regel benutzt und sich regelüber gefreut über das Update. Und da klicke ich jetzt mal auf den Button, Und was ich dann bekomme, ist eine Statistik, die mir zeigt, für wie viel Suchbegriffe in den Organischen suchen und in den PPC anzeigen dieses Produkt über die Zeit findbar ist. Marcus Mokros: Und was eine Überraschung in den Weihnachts-Wintermonaten sind, ist, deutlich mehr Suchbegriffe, für die es findbar ist. Und dann geht das Ganze runter. Und in diesem Balkengraf klicke ich jetzt mal auf den Dezember 2022 und klicke auf Filter anwenden. Jetzt lädt sie Reblow einmal neu Und was ist jetzt passiert? Ich habe plötzlich andere Keywords, die mir angezeigt werden, mit den gleichen Filtern, die ich vorhin benutzt habe, aber jetzt filter ich einfach den Datenstand vom Dezember 2022 und nicht mehr den aktuellen Monat, und damit habe ich diesen Suchbegriff, zum Beispiel Strohhalmhochzeit, nicht mehr drin. Ich sehe hier Strohhalme Gold, goldestrohalbe Papierstrohhalme und Strohhalme Weihnachten Eine andere Sortierung als bei meiner Suche vorhin. Marcus Mokros: Das Suchvolumen hat sich plötzlich geändert, weil wir jetzt ganz andere Daten haben. Wir recherchieren jetzt wirklich anhand der Daten in der Saison, anhand der Daten zu dem Zeitpunkt, wo wirklich die Kaufnachfrage da ist, nach unseren Strohhalmen Weihnachtsmuster, und jetzt haben wir eine ganz andere Basis, um unser Listing zu erstellen, unser Listing zu optimieren und unsere PPC Kampagnen zu erstellen. Nehmen wir ruhig noch ein zweites Anwendungsgebiet jetzt, und zwar analysiere, welche PPC Keywords den Umsatz machen und da zum Beispiel welche Keyword Rankings von einem Monat mit hohen Umsatz, und da zum Beispiel, welche Keywords speziell, welche PPC Keywords siehst du in einem Monat mit hohen Umsatz? Wenn du das jetzt mal vergleist und nimmst dir einen Monat, wo der Konkurrent einen tieferen Umsatz hat, einen deutlich tieferen Umsatz, und dann vergleiste mal, welche PPC Keywords siehst du jetzt und verstehst, welche sind weggefallen. Dann weißt du auch automatisch, welche PPC Keywords sind jetzt für den Umsatzrückgang verantwortlich. Marcus Mokros: Und die Analyse sagt dir was sind die effizienten Suchbegriffe, interessante Technik, oder zum Beispiel gibt es mehrorganische Suchbegriffe plötzlich? Das ist auch interessant zu wissen. Wächst die ganze Nische oder geben die Konkurrenten mehr oder weniger Geld für PPC aus? In dem Beispiel gerade haben wir das gesehen, dass in bestimmten Monaten gar keine PPC Werbung mehr geschaltet wurde, und damit hat Cerebro uns auch weniger Treffer angezeigt in den bestimmten Monaten. Also viele Anwendungsgebiete. Und dafür nehme ich mal hier ein anderes Beispiel Produkt, und zwar Reifentaschen, kennst du vielleicht. Marcus Mokros: Wenn es Zeit ist was ja wieder bald ist für die Winterreifen, dann kommen die Sommerreifen vom Auto runter, und manche Leute packen die dann nochmal in Reifentaschen ein, damit die auch schön sauber bleiben, nicht zu stauben oder eben beim Transport das Auto nicht schmutzig machen. Und da habe ich jetzt auch den Eindruck, dass es dafür eine sehr, sehr starke Saison geben mag. Also gehe ich jetzt mal auf Amazon und gib den Suchbegriff Reifentaschenset in die Suche ein und ziehe mir mal den Bestseller raus. Das sind hier Cienfira-Set für Reifentaschen für 18,99,. Marcus Mokros: Schöner Preis. Dir ticke ich nur mal, kopiere ich mir jetzt und füge sie hier in Cerebro ein klick auf Keywords erhalten, dann bekomme ich ja jede Menge Suchbegriffe angezeigt, für das dieses Reifentaschenset auftaucht, und zwar 619 gefilterte Keywords, die ich hier bekomme. Auch für dieses Beispiel klick ich auf Historischen Trend Anzeigen, und jetzt sehe ich wieder schön meine Grafik, in welchen Monat in den letzten 12 Monaten, in den letzten 24 Monaten, so wie es mir anzeigen möchte, sehe ich denn hier wieviel Keywords, und das unterteilt in organische Keywords und in die Anzahl der PPC Keywords. Und da fällt mir auf, dass der Anbieter zwischen Oktober und März PPC Kampagnen geschalten hat und zwischen April und September keine mehr, und seine, die die Menge der Suchbegriffe unter dir aufhinde, ist, die gehen konstant runter. Also dadurch, dass seine ppc Kampagne abgeschaltet hat, hat er weniger und weniger Umsatz. Und jetzt aktuell im September, ist die Anzahl der, der der Suchbegriffe, unter die seine, sein z auftaucht, am geringsten. Marcus Mokros: Nicht das zum Beispiel vergleiche, hatten wir hier im oktober vom letzten jahr einen Balken im Diagramm, der wahrscheinlich doppelt so hoch ist, und damit habe ich auch viel mehr Daten in dieser zeit. Was auch interessant ist, könnte einfach auch an dem produkt liegen. Oktober ist ja einfach der monat, wo die winterreifen gewechselt werden. Wo die winterreifen drauf kommen, kann es vielleicht sein, dass man diese reifentaschen bevorzugt kauft, wenn die sommerreifen eingelagert werden sollen. Und dann, wenn es der teil vom jahr ist, wo die, wo die sommerreifen mit aus auto kommen, und die winterreifen kommen, wieder in die ecke, in die garage, dann ist die nachfrage nach den taschen vielleicht nicht so hoch, weil weil die für die meisten sind die winterreifen eben sowieso nicht die schönen Räder, die besonders gut aufgehoben werden mussten, oder die Leute haben dann einfach schon die taschen, weil sie die erstmals für die sommerreifende kauft haben. Marcus Mokros: Auf jeden fall sehr interessanter schad kann man eigentlich viel von ablesen. Kommen wir zum nächsten punkt hier in dieser episode, und zwar noch mal zu insides dashboard. Da habe ich in der letzten episode schon drüber gesprochen, und das ist auf sehr viel interesse getroffen. Das hat mich gefreut, weil insidesport, das ist wirklich zum tief eintauchen für den händler, der schon sehr aktiv ist. Das ist kein anfängertool, aber umso hilfreicher für händler, die einfach weiter optimieren wollen, weil hier zieht ihr helium 10 praktisch auf der startseite, wenn ich ein lockst Daten zusammen von verschiedenen helium 10 tools, aber auch aus dem hezela essential, die du so auf einen blick nie zusammen siehst, dass erspart ihr jede menge klickerei, wenn du es dann überhaupt daran kommen würdest. Marcus Mokros: Das macht insidesport so cool, und das hat angefangen als überblick über deine eigenen artikel, und in der letzten episode ist eben der vergleich dazu gekommen, den du von deinen artikeln zu den top konkurrenten machen kannst, und das wollen wir uns jetzt noch mal genauer angucken. Wie überwachen wir deine konkurrenten? du kannst fünf konkurrenten auswählen für deinen artikel, und das kann schon sein, dass der helium 10 ein paar selber vorgeschlagen hat, aber das kannst du natürlich editieren nebenan einfach zum beispiel auf amazon suche machst und im x-ray auswählst, welche, welche verkäufe ab den höchsten umsatzwert, wirklich das relevante ähnliche produkt zu dir, und kopiert ja die asens und wir sie dort ins insidesport, und zwar nicht irgendwo, sondern wenn du auf der startseite bist, bist du auf meine produkte und das ist so ein klein feil neben deinem produkt, der nach unten zeigt. Da klar kannst du das menu einfach ausklappen und vergrößern, und wenn du das machst, dann öffnet sich eben ein kleines untermenü. Da steht dann kompetitors bzw konkurrenten, und dort kannst du dann die hinzufügen, und da siehst du jede menge interessante sachen. kommt den titel mit dem bild angezeigt, aber du siehst jetzt hier schon einige detailangaben, zum beispiel der preis, der monatliche umsatz. Marcus Mokros: Helium 10 bewertet dir die qualität von dem listing. Du siehst den fulfillment typ, ob er über amazon lagern verschickt oder das ganze selber macht. Du siehst, wieviel Varianten sein produkt hat, und du bekommst hier schon angezeigt, ob er gerade coupons schaltet, also eine werbemaßnahme, und wenn ja, siehst auch, wieviel prozent rabatt er mit den coupons einräumt. Schon mal auf den ersten blick eine sehr, sehr interessante information. Du bekommst auch die info, über wie viele suchbegriffe dein konkurrent findbar ist, und kannst darüber dann auch eben zehn. Sind da vielleicht suchbegriffe dabei, wo er nennenswerte verkäufe drüber macht, für die du gar nicht gelistet bist? das wäre doch interessant zu wissen. Marcus Mokros: Ah, da muss ich weiter optimieren, für den muss ich auch noch gerankt werden, um da mein mein maximum an umsatz rauszuholen. Oder du willst ppc werbung schalten. Auch da bekommst du angezeigt, für welche ppc begriffe ist dein konkurrent findbar, für die du nicht findbar bist. Also hat deine kampanie da vielleicht defizite. Dann willst du das auch schnell nachbessern. Aber du hast noch mehr außer diese kleine übersicht. Du kannst noch speziell alarm Einrichten und definieren. Marcus Mokros: Zum beispiel kannst du definieren Gib mir einen alarm, also eine meldung, wenn ein Konkurrent deutlich in seinem bestseller rank fällt oder steigt, also wenn er plötzlich verschwindet, wenn er plötzlich einen Umsatzrückgang hat oder eben einen gewissen Umsatzanstieg, und was du dann machen kannst, ist zu gucken, was ist da genau passiert, weil auch dafür bekommst du Alarme. Du wirst informiert, wenn dein Konkurrent etwas geändert hat, und zwar ziemlich genau. Wenn er sein Titel ändert, bekommst du das ganz genau so gesagt. Wenn der Konkurrent sein Listing ändert, wenn ein Konkurrent die Bilder ändert, wenn er mehr PPC-Werbung schaltet, und jedes Mal, wenn du siehst, er verbessert sich deutlich in seinem Bsr, in seinem Bestseller-Rank, dann willst du nachgucken, was hat er da gemacht, und siehst okay, er hat sein Titel optimiert, muss er es vielleicht auch machen, oder er jetzt seinen Listingtexte überarbeitet oder ein Foto ausgetauscht. Also auf jeden Fall sehr interessante Sachen. Du bekommst mit, wenn er sein Preis ändert, wenn er Rabatt-Aktionen machst, und kannst du vielleicht gleichziehen, damit er nicht dir die Käufe stählt. Und das Schöne ist auch, du siehst nicht nur, was er gemacht hat, sondern bei vielen Fällen siehst du auch den Vergleich. Marcus Mokros: Helium Ten Insights, der Sport, zeigt dir zum Beispiel bei dem Titel an wie ist sein neuer Titel, und in der Spalte daneben wie war sein Titel vorher? und du kannst direkt vergleichen ah, wie hat er seine Titelstruktur verändert? welche Suchbegriff hat er neu reingenommen oder welchen Wortlaut hat er neu reingenommen? sehr, sehr interessant. Damit musst du nicht raten. Marcus Mokros: Du bekommst es im Insights-Disch-Bord direkt vor deiner Augen zum Vergleichen, zum Rauslesen angezeigt, und das kannst du dir alles als Alarm konfigurieren und kannst zum Beispiel sagen ja, es schickt mir einen Alarm, wenn sich der Bestseller-Rank ändert, aber nur, wenn er deutlich ansteigt, zum Beispiel bei mindestens 25 Prozent, und informiere mich, wenn er fällt, zum Beispiel mindestens um 25 Prozent. Du kannst dir den Review-Account anzeigen lassen, wenn er, wenn sich sein Review-Account ändert, aber auch da definieren, dass es eine deutliche Änderung sein muss, zum Beispiel, wenn er plötzlich 20 Prozent mehr Reviews hat. Da willst du auch gucken, was hat er gemacht. Oder natürlich, wenn die fallen Fehler. Ich hatte da irgendetwas gemacht, was man nicht machen sollte. Marcus Mokros: Amazon ist ihm auf die Schläche gekommen und hat ihn seine Bewertungen gelöscht. Genauso bei den Sales, bei den Stückzahlen. Da kannst du auch sagen, wenn sie seine Sales, seine Stückzahlen, die er am Tag verkauft, ändern um zum Beispiel 50 Prozent, dann schickt mir in dem Fall einen Alarm. Also du hast alles direkt konfigurierbar. Das gleiche gilt auch für andere Felder, wie zum Beispiel für den Preis, und auch da kannst du entscheiden willst du einen Alarm, willst du keinen Alarm Bei einer Änderung? wie groß muss die Änderung sein, damit du einen Alarm angezeigt bekommst. Marcus Mokros: Also du kannst Inside-Dashboard wirklich zu deinem Tool machen und die Daten herauslesen, die dich interessieren. Und kann es vielleicht sein, dass es noch irgendwas gibt, wo du sagst das würde mich jetzt speziell interessieren, und da bist du jetzt gefragt. Wenn du bei Helium 10 eingeloggt bist, siehst du oben in der Navigation das Fragezeichen, das eigentlich um Hilfe zu bekommen, um den Support zu kontaktieren. Aber indem du die Menü liest du auch teilen sie ihre Ideen, neue Funktionen anfordern? also gibt es da Daten, wo du sagst, die hätte ich gern im Auge behalten, die möchte ich direkt schon beim Einloggen im Inside-Dashboard sehen. So möchte ich meine Konkurrenz analysieren und klick hier, klick auf das Fragezeichen, klick auf neue Funktionen anfordern. Marcus Mokros: Beschreib, was dir speziell im Inside-Dashboard noch einfällt, was du gerne noch analysieren möchtest. Helium 10 mit noch reihenweise Updates dafür bringen, das kann ich dir versprechen. Aber wenn du was Spezielles hast, hier kannst du selber aktiv werden und mitwirken. Was zum Beispiel demnächst kommen wird, ist, die Konkurrenz pro Variante anzusehen. Momentan siehst du einfach dein Artikel, dein Parentartikel, dafür trägst du die Asen ein. Aber bleib mal bei den Reifentaschen. Stell dir vor, du bietest Reifentaschen an für Motorräder, für Autos oder für Traktoren. Marcus Mokros: Dann hast du da bei den einzelnen Varianten wahrscheinlich schon komplett andere Konkurrenz. Wahrscheinlich wird die Nische der Reifentaschen für Traktorreifen von anderen Händlern dominiert, und deswegen wäre es schön, deine Konkurrenz pro Variante individuell festlegen zu können, und das wird in Zukunft kommen. Das Update steht jetzt kurz bevor, also da sind sie. Vieler machen, falls du kein Diamondplan hast. Also das sind die meisten Tools, die, über die ich heute gerede sind. Die sind im Diamondplan zugreifbar. Marcus Mokros: Wenn du den Platinumplan hast, siehst du vielleicht Teile davon oder gar nichts. Deswegen wird es sich für dich lohnen, wenn du aktiver Händler bist, wenn du einige Produkte hast, deinen Nutzen daraus zu ziehen, und ich kann dir nur raten, probier es mal aus, vielleicht für ein paar Monate, und du wirst sehen, dass du es täglich benutzt, und falls nicht, kannst du dich bei Helium Tanya immer zurückstufen lassen. Du kannst auf Pläne klicken und wieder zurückwechseln in deinen tieferen Plan, wenn du damit zufrieden bist und hast es zumindest einmal für dich ausprobiert. Also, wenn du es machen willst, und falls du gerade kein aktiven Rabatt hast, dann kannst du den nehmen. Marcus Mokros: Markus 10, da kannst du auch den Support anschreiben und sagen, du willst wechseln von zum Beispiel Platinum auf den Diamondplan und sagst, du möchtest aber noch einen Rabattcode nutzen, markus mit großen M, mit C geschrieben. Markus 10, das gibt dir lebenslang 10% Rabatt, und dann weißt du auch, dass du auch dann noch Spaß. Also beim Plan wechseln kannst du ansonsten nämlich kein Rabatt nutzen. Aber wenn du den Support anschreibst dafür, dann meldest du das gerne für dich das noch als Tipp dazu. Hey, ich hoffe, dir hat diese Sonderepisode gefallen, ohne Gast, aber mit ganz, ganz viel Wissen zu Helium 10, wie du es wirklich wirklich fortgeschritten benutzt. Mir ist mal Spaß gemacht, wieder Sonderepisode zu haben. Die nächste wird definitiv wieder mit Gast sein, und wenn es dich interessiert und du noch nicht abonnierst, mach's jetzt klick auf abonnieren, folgen, subscribeen, wie es in deiner Podcast App heißt, damit du auch benachrichtigt wirst, wenn die nächste Episode erscheint. Also viel Erfolg beim Ausprobieren, und wir hören uns nächste Woche wieder. Ciao, ciao.

amazon men sports fall sales tools plan welt tool position auto als spa zukunft falls pl tipps geld reise erfolg wo heck dollar ziel wissen hilfe damit beispiel weihnachten schon ideen suche augen schritt schl basis vergangenheit vielleicht sache leute fehler gemeinsam monaten einblicke titel beste saison technik punkt transport monat strategie bilder analyse button foto bestseller menge preis ganze alarm filter werbung zeitpunkt daher ihre maximum daten sachen produkte auge punkte vergleich geheimnis autos lupe ihnen deutsch nutzen strategien mir tipp produkt teile geschenk regel kommen finden eindruck prozent deswegen recherche listing wm verk marke aktivit ciao navigation spezial konkurrenz variante ppc sterne nutzung nehmen wof rabatt anzahl funktionen marken umsatz bewertungen cerebro genauso kategorie anbieter kampagne felder suchen zeitraum helium wahrscheinlich statistik rang absolut stell sommerferien varianten dinger stufe gib ums momentan nische podcast app fragezeichen laufenden konkurrenten haben sie vergleichen ausprobieren anfrage muttertag grafik klicks mein name die leute rabattcode lassen sie spezialausgabe treffer preiserh motorr konkurrent stellen sie wettbewerber balken bsr kommen sie erfolgsgeheimnisse aufrufe einrichten anfang september strohhalm alarme sonderepisode vieler spalte hochsaison filtern traktoren anwendungsgebiete das update top brands monatlich winterreifen spezielles schlage suchergebnisse wortlaut umsatzr keywordtool asen abfrage sortierung suchbegriffe anwendungsbereich diagramm strohhalme sommerreifen nebensaison suchbegriff suchvolumen menge daten brand analytics suchbegriffen top marken lagerkosten ppc kampagnen beispiel wir amazon produkte
Wholesale Hotline
20 Steps To A Million Dollar Wholesaling Business Series -- How To Get Started | Wholesaling Inc Breakout

Wholesale Hotline

Play Episode Listen Later Sep 25, 2023 29:20


Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), we have a very special new series for you. Join Brent Daniels as he breaks down from A-Z how you can grow a 7-figure business like his. Show notes -- in this episode we'll cover: Time management Lead generation Pre-qualifying Lead followup Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

The Virtual CPA Success Show for Creative Agencies
Optimize Your SEO Strategy for Long-Term Success with Brandon Leibowitz

The Virtual CPA Success Show for Creative Agencies

Play Episode Listen Later Sep 25, 2023 36:29


“Be patient with SEO. It takes time. It's not immediate. So if you want that immediate traction, paid ads will get you up there quickly. But over the long-term play, you have to build it up and keep building trust with Google.” - Brandon Leibowitz The finer details of this episode:Importance of consistency and quality in SEOGoogle's algorithms focusing on quality over quantityConsidering both PPC and SEO in marketing effortsEpisode resources:Summit Virtual CFO by Anders website – https://www.summitcpa.net/Email us with questions or if you'd like to be a guest on the show – vcpasuccessshow@anderscpa.comThis Quiz Will Tell You What Financial Help Your Business Needs: https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.nethttps://seooptimizers.com/Claim your free SEO Masterclass from Brandon: https://seooptimizers.com/gift

Build a Better Agency Podcast
EP 416: Teaching AEs how to grow your existing client base with Mark Riggs

Build a Better Agency Podcast

Play Episode Listen Later Sep 25, 2023 54:38


With new client acquisition at an all-time low, it's more important than ever to focus on growing your existing client base. In fact, 60 to 70 percent of your net new revenue should now come from existing clients to continue being profitable. This means it's time to teach your AE's how crucial it is to know how to navigate agency math, foster agency growth, and sell new, innovative ideas to your existing clients. Many AEs don't realize it's their job to do these tasks, which means there's room for improvement from agency owners to teach them these skills so your agency can continue to grow in a difficult economic time. In this episode, we'll cover topics like the roles AEs play in agency growth and growing existing clients, how to adjust your work scope over time to remain profitable, the importance of bringing innovative ideas to your clients, and many more actionable items for your team to learn and grow from. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How to get 60 to 70 percent of your net new revenue to come from existing clients The cost of acquiring new clients over growing existing ones How to adjust a growing work scope with a client over time The importance of teaching AEs agency math and how we make money Where AEs need to step up to help grow the existing client base Allowing clients to talk about the problems they need to be solved How we frustrate our clients by being too timid Being a catalyst for bringing experts together to solve your client's problems

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

Google Ads has changed a lot since the start of 2023. Things that used to work aren't working as well.  New ad formats, like Performance Max, have appeared and you're not getting the same results.  But don't worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works.  So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang.   Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/  

Serious Sellers Podcast: Learn How To Sell On Amazon
#494 - Amazon PPC Optimization, Launches, And Budget Strategies

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Sep 23, 2023 42:39


On this episode, we're excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer's journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don't miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics. We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions.  As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don't miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud! In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:50 - Catch Liran At The Helium 10 Elite Workshop In New York 01:49 - What Is The Amazon Marketing Cloud? 09:08 - An Advice If You're Using Amazon DSP 11:29 - Auto Campaign Optimization 12:12 - ACoS Targets And Examples 15:03 - Optimizing For Target ACoS 23:53 - Keywords and Budget Per Campaign  25:22 - PPC Strategy When Running Out Of Stock 26:35 - Using Modifiers For Amazon PPC 27:23 - Best Time To Start Optimizing Campaigns 33:41 - Amazon Launch PPC Strategy 36:28 - More Effective PPC Strategies From Liran 41:43 - How To Reach Liran Hirschkorn And Incrementum Digital ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today is TACoS Tuesday, so we're bringing on another advertising expert to answer all of your Amazon PPC questions, including the latest on product launches and more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program, where we bring a special guest every single month and we talk about anything and everything Amazon and Walmart PPC related. And so you guys hopefully you've been getting some of your questions ready. I've been getting some questions ready that I'm going to be giving to our guest, and let's get them all answered. So, without any further ado, let's go ahead and bring on our guest, loran Hirschkorn from Incrementum Digital. Liran in the house. How's it going, man? Liran: It's going great. Thanks so much for having me on. I'm excited to be here Awesome. Bradley Sutton: Awesome, now you're still in New York. Is that where you're based on? I'm in New York, yes, okay, I was just there a few weeks ago, took the family out there, be going one or two times again in October, and one of the times is I'm going to be seeing you. You're going to be our guest speaker at our Helium 10 Elite workshop. Do you know yet what you're going to be talking about there? Can we give anybody a sneak peek? Liran: all Possibly Amazon Marketing Cloud is what's been on my mind, but we'll see, I guess, if that stays the topic or maybe we want to get some feedback from the audience. There's a lot of very interesting things happening with the Amazon Marketing Cloud. We could talk a little bit about that here as well, let's just start with that real quick. Bradley Sutton: I think there's a lot of people in our audience who don't even know what Amazon Marketing Cloud is. Can you explain that a little bit? Liran: Yes, so the Amazon Marketing Cloud is essentially what's called a clean data room. Essentially, it's just a think about it as a place that hosts a lot of data and through AWS, and what it allows brands to accomplish now that you couldn't do before is understand the. I would say two main things One, understand the full customer path to conversion and to create audiences that you couldn't before. Let's tackle each one of those. When we say understand the full customer path to conversion, today we think we understand how a customer buys your product, but you don't really understand it Meaning if a customer searches your brand, clicks on a sponsored brand ad, then comes back, clicks on a sponsored product ad and they buy, the only thing, the only area where you're going to see the attribution of the sale is to sponsored product, because that was the last click and advertising works on the last click attribution. What the Amazon Marketing Cloud does is it stores all that information and it anonymizes the data for privacy reasons. So you don't have the specific customer information, but what the Amazon Marketing Cloud will show you is that you had this month, for this particular product, you had 100 customers that their path to conversion was branded search click sponsored product ad click sponsored display buy or see a DSP ad awareness ad search to brand name click sponsored product purchase. Because of this, what's happened historically is especially for those people that have done DSP in trying to understand whether or not DSP has incremental benefit on the sales Incremental. I see what you did there. Yeah, somebody told me that it was a very smart name to create a few years ago because really that is kind of what's being measured here. Incrementality is being measured with the Amazon Marketing Cloud because in the past if you did a DSP ad and you would be hard to understand if you actually drove more sales as a result of DSP, this will help that a little bit because it will show you how many customers you had this month that purchased when they just saw both, let's say, dsp and sponsored products together and how many customers you had that only saw sponsored products, for example. So you'll get a better understanding. Liran: Even though the way attribution works is it only goes to the last click, I always thought Amazon should have an assist kind of metric where if you had an ad that assisted as part of the process, it should kind of get something. But that's just not how ads work and Amazon Marketing Cloud aims to solve that. And the more you do DSP, especially with upper funnel type marketing, the less you see the attribution there. So when I say upper funnel type marketing, that means upper funnel means not somebody that is immediately looking to buy. So bottom funnel. We have people that are searching for a keyword. They're ready to buy. People that you are retargeting, who have visited your listing they're at the bottom, they're ready to buy. As we move up the funnel you have people that have viewed competitors but not your product. And then you have what's called awareness. We can, as brands grow and they want to scale and they've already sort of maxed out based on, like, the amount of sales they can have, just based on people who are searching for a keyword. They want to look towards brand awareness. Liran: But now you're running ads to audiences on Amazon or lifestyle. You have different markets and demographics that you can show ads to. What happens is when you run an awareness ad, that person is not going to immediately see that ad and go by. They might need to see your ad over three, four months and then, when they are actually in the market for that product, they now remember your name and when they go search on Amazon, they see that sponsored product ad. They're going to click on it and buy it because they recognize the brand name and they've seen the ad before. The problem is that again, it'll usually end up being something else sponsored products or retargeting that is the last view they have. Or click before the sale. And you have been running these awareness ads but you don't know if they're being impactful. Well, now, with Amazon Marketing Cloud, you'll see that that person actually started out with the Amazon Marketing Cloud. Liran: And I would urge people if you're running DSP, have whoever's running DSP free, whether that's Amazon, whether that's an agency ask them to create an AMC instance for you. And the reason is because, whether or not you're going to use AMC now or not, once you create that instance, you can go back a year. You have a year's worth of data since you started creating it. So that means if in six months from now or nine months from now, you want to go back and you want to see the path to conversion, et cetera, you will have already created that instance. And then the other area where AMC is very helpful is you can now create audiences that you cannot create before because you are tracking this data. So in DSP, historically before we couldn't target people who we couldn't differentiate between people who have visited your listing or added your product to cart. Now you'll be able to retarget people who have added your product to cart. You'll be able to retarget people who have added your product to wishlist, who have searched your brand name. So lots of different audiences. Liran: There's something with AMC that is called Paid Insights, where you actually pay Amazon for additional information. With that you can see on average how many buys it takes somebody to become a subscribe and save customer. So you can learn that on average it's three purchases before somebody signs up. Because typically on our first purchase we don't typically sign up for subscribe and save unless we know we like the product. And sometimes it could take your second or third purchase where, like, why am I not just saving and just adding this to subscribe and save? So now you'll be able to understand that and you'll be able to actually create a custom creative and show and add to people after two purchases that says subscribe and save right, because you know that's the typical time where people do that and you're able to create those creatives. So there's a lot that you could do with this. Liran: It's very powerful, but I would say it's still early and people understanding it. I would say a year from now, like today, you're an early adopter If you use it. A year from now you won't be an early adopter if you use it. And also a year from now, I think it will apply more whether you're doing DSP or not doing DSP. More software tools will incorporate some data from it and you'll find that there is sort of this freemium model that if you're using software, certain tools will give you the certain templates of different audiences and different path to conversion. That is included with the software and certain tools will say okay, now if you wanna get crazy and customized because you can customize almost anything within this data you'll have fees around extracting that data. But I'm sure companies probably like Pacvue et cetera the Pacvue is, I'm sure, already incorporated AMC and are working on incorporating more and more of it and you'll see those tools continue to add those things and if you're using those software tools, you'll be able to access that data and it will become more prominent. Liran: So it is very exciting. Today it applies more so if you're using DSP, but I think that's going to change down the line. So it's. I think it's important that brands understand this and it will kind of change the way we look at our metrics from being focused just on ROAS   to being more to having an understanding of also customer journey as well as ROAS  , because again you're gonna have that sponsored brand ad that's not gonna show the ROAS   attribution but you'll say, hey, I know, when I do this sponsored brand ad together with this sponsored product ad, the purchase rate is higher, and so now you're gonna be looking at these combinations and customer journey more so than just ROAS  , and those that do will have an advantage because they'll be able to understand that sometimes that spending more without seeing the RoAS   still equals ROAS   actually on your ad spend. So it's pretty cool and I think you'll hear more and more about it over the next year or so. Bradley Sutton: Okay, cool. So we're gonna be talking about that, perhaps at our elite workshops, so elite members can go to that one. We'll have tickets for non-elite members, if anybody's gonna be there in town. The reason why we're having it in New York is it's Amazon Unbox, which is a cool conference. I haven't been to it. This could be my first one. It was my first Amazon Accelerate last week, so that was super cool. All right. Now, switching back to advertising, I wanna ask my questions first here. So I got a list of stuff I've been waiting for to ask Leeran. But one that I've been getting a lot in I thought it was a good thing to bring out is auto campaign optimization. So you know, with auto campaigns, obviously this, almost more than any other you know, can get super out of control if Amazon is showing you for a bunch of random stuff. But I'm wondering, how do you, how do you optimize for ACoS on Campaigns? Bradley Sutton: Because you can get to a point where I mean I mean obviously the no-brainer thing is alright. Hey, if you should have rules in place where they're using atomic or whatever software, using is, you know, if you get, like you know, 15, 20 clicks or whatever magic number you guys pick without a sale, you know, might start negative matching. That that's that. That goes without saying, right. But the other thing you know that people can do is maybe they see some of their, their targets Not performing well, like the loose match, the close match, and they could start, you know, adjusting on an individual basis those targets. Bradley Sutton: Right, but if you, even if you're doing that, I've seen sometimes you can get to the point where now you're almost all the way down to like a 10 cent. You know target and just, and now you know the quality of keywords at 10 cents. You're just not doing well, but you almost got to that point because, right, so so I, what, what do you do at that point? Should you just you know what I'm gonna go back from 10 cents to a dollar just so I can get some new keywords? But like, where do you draw that balance? Liran: Right. So the first thing is you can also create four separate campaigns where you literally turn off Three and keep one on, so you have a set budget. So your budget is not mixed together within those, within each of those areas, because, because you might have, you know, similar products that do very well, but you might have a loose match that doesn't do well, right. So that's something you could do is separate out those four, turn one off on each campaign and then you have a dedicated budget for each one and if something is working well, you can increase the budget. If something's not working well, you can also decrease the budget. And, yes, the first thing, first thing also to recognize, is that auto, mainly, should be there for discovery, discovery tool. So, number one, you may want to allow your auto campaigns to go add a little bit of a higher ACoS, what you want overall, because you want it to be there as a discovery tool. And, yes, you want to Ultimately add negative keywords and you also want to harvest. So that means the Search terms that are converting, the aces that are converting, whatever your rule is whether it's to converge one conversion to conversion, three conversions. You want to move them over into the manual campaign. Now you can also choose to another, like personal decision, if you're going to negate that keyword in the auto campaign or not. Liran: Negate their pros and cons to both. If you negate it in the auto, you have full control in the manual. What if in the manual it doesn't get as much traction as it did in the auto? Right, and you're already. Now you negated in the auto and it doesn't get traction in the manual. That would be a reason not to negate in the auto campaign, but still you would ultimately have a higher bid and a more targeted bid in your manual campaign, where it should be getting traction there and not so much in the auto. Anymore, I would say the point is, don't let auto be too much a percentage of your overall spent and Maybe allow it to be somewhat of a higher ACoS because you recognize that it's a broad discovery type of tool. Bradley Sutton: Another situation. Let's say I've got a target, ACoS for a campaign just you know Doesn't have to be auto but my target ACoS is 40%. So you know I want my targets For also, you know, at the target level to be 40%. But on one target let's go ahead and say it's a broad, it's a broad match target. I'm at 77% now my cost per click on it is. Or my target that I had, you know the current bid was 291. Let's just say $2.91. Let's just say close call, $3. I'm looking at an exact example now. Let's say it's $3. If my cost per click is 250, right. So I'm obviously not maxing out my target. If my target is $3, right. But at this this to at this 250, I'm still at 70%. I mean right, why my target was at $3 in the first place. Let's just forget about that. I don't know what I was doing there right, but, obviously I have to go down a lot, you know you have to go down to 250 to make a difference. Bradley: Yeah, definitely below, below 250. But but is there, like you know, if 250 already is 77%, you know, should I already try and get or put the target at whatever, whatever 40% is gonna be, or is there value in just going down incrementally, like if I just go 250, technically it still couldn't now I was already getting 250. Right, right, I'm still gonna be at 70% or 77% ACoS. Should I just go down more and say, hey, I'm gonna go down to $2 because that's gonna get me closer to 40%, or do I start? Is there any value in? All, right, I'm gonna go to 250 and then let me go to 240 and 230. What is your thoughts there? Liran: There can be value in going to 230, let's say and I'll tell you what the value is the value is that the placement that you get may be better than the placement that you get at $2 and that placement can influence the conversion. So, for example, at 230, you may be at the bottom of page one at $1.70, you may be only on product pages, for example, and your conversion rate may be much less on those product pages. So there is a benefit in going incrementally and not going too fast. I would say it depends on how much it's spending and how important it is for you to cut ACoS. I would also say it's important to understand the relevancy of the keyword. If it's not such a relevant keyword and my feeling is well, it may not work. Or it's not highly relevant, it may not work. My feeling is it's not gonna work so well, probably at 240 either. Then I may just bring it down further. Liran: But if it's an important keyword, if I'm maintaining ranking, I would try to understand what's happening. Is it ACoS per click issue or is it a conversion issue? It could be ACoS per click issue. It could be that, yeah, three bucks 250 is expensive and it's a $12 product and my conversion rate is good. It's just ACoS per click issue. If so, I would try to bring it down more incrementally and to see what I'm comfortable with. Maybe I'm okay allowing that keyword to be at 50% ACoS ultimately. So I think it depends on the keyword, the importance of the keyword and how much I'm focused around like TACoS versus growth in sales. But the benefit you have in the incrementality is the placement is that your conversion rate may be better at a. You may just end up being on like product pages at a certain point and if you are, your visibility or clicks your conversions are gonna be a lot less, maybe based on the product than in the search results. Bradley Sutton: And then when you say, when you end up on product pages, it's like somebody searched that target keyword, they clicked on another product and then now you're showing up on the product page, correct, exactly because placements even when you're targeting keywords, placements are happening on search results and product pages. Liran: So I would say, generally speaking, with PPC you're better off making smaller, faster incremental changes and looking at data than making vast, big changes quickly. Bradley Sutton: All right. Next thing is the flip side. Let's say my target ACoS is 40%. With what I'm getting right now, though, it's only 10%. Would it be 10 out of 10, 100% of the situations? I should always and I'm maxing out my target Should I always increase my bid Because, theoretically, I could be leaving money on the table, depending on where my placement is? Or is there a situation where I would, hey, let's just keep that 10%? Liran: You know I wouldn't say no. I mean I wouldn't say all the time, I would just say Because, again, it could be just helping you be more profitable. One report that you could look at is the search term impression report, because that report would give you an idea of how you rank compared to other brands in terms of impressions for that particular keyword. So, for example, you could be getting the most impressions out of any other brand and getting 60 or 70% of all the impressions. Probably not in that case, because you're maxing out the cost per click, but you want to see kind of where you are and how much more room is there to get impressions. Now, generally, I would say yes. For me, most of the time I would want to increase the bid for that particular keyword and I would want to get more market share on that keyword. But if you're very focused on profitability and this is helping your TACoS be at the target then maybe not. But what I would say, though, in that case you may want to consider let's say you don't want to increase your budgets anymore you may want to consider shifting budget. Find the stuff that's not working as well, where you can reduce the bids, and then maybe allocate it to this keyword. Generally speaking, I would say I would be likely to increase the bids on that keyword. Liran: If I was under my overall, I would look at it on a kind of a campaign level, not on a particular keyword level. So if my goal for that campaign is a 40% ACOS and because of this keyword on my 30, then I would definitely increase. Now if I'm at 40 still because there's other keywords that are 50 or 60, I would see maybe I need to move budget from those keywords and I should give it to this one. So I'm not increased my budget, but I'm a lot more efficient and I'm getting better sales. I would also see where's my ranking for the keyword. If I'm ranked number one, maybe I don't increase. There's no sense to increase, right. Or if I'm ranked number one, two, three, right, maybe I don't increase because I might just be cannibalizing my organic sales. But again, if I'm number 17, I'm definitely pushing on this keyword and probably what I'm doing is, if it has enough volume, I'm moving into its own campaign. I'm adding a top of search multiplier on that keyword. Bradley Sutton: All right Question from Jonathan. Keywords per campaign. You go from one spectrum where there's people who do single keyword campaigns. You go to another spectrum. Some people have like 50 targets. Let's just start with that part of his question first. Liran: So I would say we're somewhere in between, meaning your highest search volume keywords, most important keywords, we isolate really into their own campaigns and then from there, based on search volume and performance, we'll group keywords together. I would say probably up to 30 to 50 keywords is max of what I would go per campaign. If you have a lot of long tail lower volume keywords, I think that's okay. But definitely the highest search volume keywords or keywords that have sort of medium volume, I might group into groups of five to 10, for example. As far as budget per campaign, that's very dependent on what is your overall budget? What is the performance like? Right, I'm generally going to be shifting my budgets. I'm not going to just put a budget. I'm going to be shifting my budget to the best performing budget campaigns and I'm going to be maybe taking budget away from my poorest performing campaigns. So I think the budget needs to be dynamic. Liran: I think when your question more budget or discovery or scaling, I think in the beginning you're going to probably have more budget on your broad and phrase than on your exact match. As you uncover those best performing search terms, you're going to move more into exact and have probably more budget there. But it's very common that we find phrase match be the best performing keyword type and you'll have most of our budget on that match type. It's sort of in between discovery and very narrow targeted. But I think over time you're going to put more budget on your scaling campaigns. In the beginning you're going to put more budget on your discovery campaigns Because your scaling really should be your best performing keywords. So that's where you're going to allocate more budget to and less so on discovery, because you've already discovered a lot of what's out there initially. Bradley Sutton: All right, Kind of a universal. This question has been around for years. People have different opinions on this. Hey, you're doing great on sales, about to run out of stock. Do you slow sales by raising price and turning off ads and then that hurts your potentially keyword ranks before? Or do you just go hard and heavy, run out of stock and then just get back in and hopefully you still have your keyword ranks when you come back in the stock in a couple of weeks? Liran: I think, from a ranking perspective, it's better to run out of stock at a better BSR. I agree. I think that's the better way to go. Sometimes you're going to make a decision that, hey, I just want the profits Right, because that's what's more important to me at this point in my business. I'm going to focus more on the profits now, I'm going to reduce, I'm going to raise the price. Or sometimes you may be able to raise the price and there's so much demand that you're still driving pretty good sales and you can still raise the price someone and there's a happy medium. But I would say, from a ranking perspective and coming back in stock at a better rank, it's better to go out of stock with great sales than to slow down your sales. Bradley Sutton: Speaking of auto campaigns, exact campaigns, it's in my opinion I don't know if Amazon announced anything, but just in my opinion I've seen other people say the same thing where what used to be broad and what used to be exact is not like three years ago, is not the same now, where now you have an exact campaign and sometimes you're even shown for what you would have thought would have been a phrase match or even broad matching in some situations. Because of this, are you managing things differently at all, like using modifiers or things like that? Liran: Yeah, I would say use modifiers. Modifiers will help protected because if you use a modifier then it forces it to be a true exact modifier before each word in your keyword. But even with that, sometimes there are certain synonyms that Amazon considers the same. You just need to manage it with search terms and negative keywords and bids. But yeah, amazon is definitely trying to find ways to increase their advertising revenue. As a result, they're being more generous in what they are considering your keyword and using synonyms. So use of modifiers will help protect against that Used to be. They started doing it just in sponsor brands and then we've seen this year Amazon doing it with sponsored products also. Bradley Sutton: All right. Another question let's say I'm trying to optimize for my target A-cost and so I make a change, because I'm trying something similar to what we were talking about. Like I'm at 70%, I'm trying to get to 40%, so I lower my bid a little bit. Now how often are you going back to that and seeing all right now I need to further because you talk about doing some incrementality in order to further adjust that. Like, is it time-based because of that attribution window where you can kind of take a look at it, or is it like maybe I just get another? I can see that in one day I got 500 impressions just because this is maybe some super high search volume keyword? Is that enough data where even a day later I'm further making changes, or once you make a change? Basically, my question is what are you looking at as far as when it's time to go ahead and optimize further? Is it impression-based or time-based? Liran: It's based on the data and so I would say one it depends on your budget, right? Because the more budget you have, the more data you're going to have that's coming in faster. I still wouldn't make change from one day to the next because you don't have the full attribution coming in. Even if you see, ultimately, that maybe you didn't have any sales at all, like you know right, like you just know that you didn't have orders from it, I still wouldn't make change from one day to the next. I would wait a few days. So, generally speaking, I would say it's good to be in your account two or three max times, probably a couple times a week to optimize. I think is good, because the one thing you don't want to do is make changes too often where you're just messing yourself up, and this is something we see also with sellers. They're impatient, right, because you don't want to spend money you don't need to spend, and I think everyone gets emotional when it comes to your money. But I would say two days a week is good to go in and make those optimizations. So if you did it on a Tuesday, go back in on a Saturday, or find two days a week that you go in and you're making those changes Now. Again, if you have a ton of data, a lot of spend, maybe make those two days a little closer, like Monday and Friday, or a little closer to each other. But you want to give it enough time also to get the attribution, because there will be people that and impressions. I would look at clicks and actual data of spend, not just the impressions. But people do come back and buy also, right? So if somebody you could have gotten 10 clicks today and if one or two of those become sales, maybe the costs will be fine and you have people that come back three days later. So you do really want to give some time and the attribution window to be in place. I would say most products on Amazon people do buy the same day. They're not very high-priced products, but it does also happen. Liran: So give yourself a few days in between changes and even if you're using software that even has rule-based things, then you can give the software days like look on Monday, look on Saturday, look on Friday and also when we do give software rules, you want to make sure when you're decreasing bids one of the things you want to make sure that you're doing just like an example that you said. The rules that we give it is lower OK, if keyword is above target ACoS, lower cost per click by 5%, let's say right, because if you lower bid you may not be reaching the cost per click like you said. So you want to make sure that if you're using a rule-based tool, that you're looking at the cost per click when you're lowering and that you give it, because a lot of times softwares will have both the ability to lower your bid or your cost per click that you lower your cost per click and yeah, we like to do it incrementally. I wouldn't want to go in and say lower by 20%, just lower the bid too much, lower 5% below, then let's see. And then the software will be doing this twice a week. Liran: So over a couple of weeks you are going to be significantly lowering your bid where it should be enough of a change. But I would say it's better to go a little slower than make drastic changes. Usually drastic changes are emotional and in business you want to separate yourself from some of that, which is why rule-based is good. But even if you're not using rule-based software, set up rules for yourself on how you're going to manage this based on the different circumstances. It's not a bad idea to write down for yourself what are the rules that I'm going to use to manage, if I'm managing manually as if I'm software, and what days am I going in. How much am I lowering and maybe take some of the emotion out of the management. Bradley Sutton: Another question, now that you know, obviously for a couple of years now, you know things like two step URLs search, find by are explicitly against Amazon terms of service. Me personally, 100% of my launch strategy is, you know, ppc. You know, and it's almost I'm almost giving it the same thing as when it was searched fine by. It's still kind of search fine by right. It's just not. You're not. You're not just trying to tell people to randomly search and stuff, which is what Amazon frowns on. But you know, I lower my price by a lot in the beginning. You know big sale price or big coupon, and then I try and do a super high top of search and then it's basically I'm trying to get people to search fine, to buy it. You know, even though I have no reviews where they're like, hey, this is a this price. You know, like, just, you know, I can't you know I can't let this go. So that's my 100% launch strategy. Now, other people I hear you know sometimes they couple it with, maybe like press releases or or perhaps even Google advertising. Right, you know as well. What about you, for you and your clients, for launch, when you're trying to launch on a certain keyword, right, are you strictly doing Amazon PPC? Are you using other techniques? If so, what? Liran: we're strictly doing Amazon, and we do it exactly the way you do it, meaning, first of all, the keywords that were focused on ranking. We will give them their own campaign, we will utilize top of search placement, we will recommend to our client to come with an aggressive price coupon, and we do it exactly that. The one thing we really watch for is the conversion rate. Okay, because if the conversion rate is poor, we're not going to get the ranking, and so what we focus on, once we start getting the data in, is the keywords that we're not getting that conversion rate. If it's across the board, then something on the listing side, the price or you know, we need some more reviews to come in. But if we see some keywords performing very well with a conversion rate and some not, we will pull back on those, on those that are not getting the conversion rate, and that really should be. That should very much be your focus when you're launching with those keywords are you converting? If you're converting, then you should you know you should start seeing the rankings coming in. We had a call with a client today and he said, hey, I'm not seeing the ranking. And I said to him that's because we're, that's because your conversion rates are too low and he actually just lowered the price on a product today and we're going to see if that makes an improvement. But you should be very focused on conversion rate and we've seen the ability to be able to rank, especially when you have a new product and you have this honeymoon period, just with PBC. I don't. I don't think you you have to do Google or outside traffic or anything crazy. Amazon will reward you if you are getting sales velocity plus conversion rates on those keywords. Bradley Sutton: Okay, now for the last, you know five minutes or something. Just you know some some quick hitting strategies either on Walmart advertising, Amazon advertising, some things that that you know people you think should be definitely doing out there. Liran: So I would say I would say a few things. Talk about two things. Number one one thing I see that is a problem we do a lot of audits is sponsored display, vcpm campaigns. I would encourage you to relook at how much money you're spending on those campaigns. Sometimes Amazon will encourage you to have more of those campaigns. So on account recently that you had, like I don't know, 30 or 40% of their sales coming from VCPM campaigns, and I could tell you without a doubt that probably the majority of that was cannibalized organic sales that are coming from those campaigns, I would say, if you're unsure, don't run those campaigns. Liran: The sponsored display campaigns that I like to run are cost per click campaigns and product targeting. You can run retargeting with sponsored display on ACoS per click basis. So that's what I would do. I would not run impression based and just the explanation is the reason is impression based campaigns. Somebody can just scroll by, view it, go back to the listing and buy from a retargeting ad and it gets attributed to the retargeting ad when we don't know, since they just pass by it. We don't know if that influenced them to buy or not, since they didn't click. So I would focus on your sponsored display campaigns with cost per click. Liran: The other thing I would say is to the more granular you can go, the better. Separate out your branded and unbranded campaigns, separate out your exact phrase broad campaigns. Take your high volume keywords and put them in their own campaigns. The more granular you go, the more control you have. And that's, I think, one of the keys. And I do think it's important today to also use software, because more and more things will be coming out with software. You see, like the Amazon marketing stream. So if you don't have that, you should be using software that has the Amazon marketing stream, because you can see hourly data on how you are getting sales. One thing we've seen with that is generally, if you're again, if you're unsure, if you have limited budget, I would encourage you to day part and stop targeting from 12 Pacific to 5am. That's usually when everyone's budgets reset and you're going to have a higher cost per click and not any better conversion rates usually worse conversion rates at night. So that's another strategy to help you save. Liran: And I would say, at the end of the day, if you're managing it and you pay close attention, it's not rocket science managing ads, it's taking a look at your search term reports, taking a look at your conversion rates, managing bids, adding negative keywords. It's complex because you need to give it time and you need to pull the right reports and data, and also that sometimes people think their product, their problem, is an advertising problem. When it's not an advertising problem, it's a product problem, and that's also something we see very often. I spoke to somebody today. They sell, like a shopping cart, one of those laundry things you carry around, and they said, hey, how come it's not selling as well? Their product has about 100 something reviews. It's selling okay, but there's competitors right next to you at same or lower price with 5,000 reviews, and so, again, it's not an advertising problem, it's going to be a product problem. Liran: How can you differentiate your listing more from the competitors? They do actually have a great listing and I think it's actually one of the reasons why I think they're selling. They are selling fairly well with a lower review count. But also, their problem is not an advertising problem, it's a product slash, competitor review problem, and that's why the ability to reverse engineer your competitors with tools like Helium can really help you understand where your competitors are getting sales from. Also, whenever people look at their competitors. They're assuming their competitors are, even though you may not be. The competitors are profitable and selling at great margin, and that's also not always the case. People are looking to get market shares. So I think just go very granular and give ads attention. If not, maybe consider outsourcing it. But if you give it the attention and the optimization, you learn to understand it. It's very much a data driven game. Bradley Sutton: All right. If people want to reach out to you to get some more help with PPC or to ask you some follow up questions, how can they find you on the interwebs out there? Liran: Sure, thank you. You can go to incrementumdigital.com. You can also sign up for a newsletter there. You'll get our weekly newsletter. We're sharing updates, we do webinars, so you can also just sign up for the email list there just to stay up to date. And obviously you can contact us through the website. You can also follow me and Incementum Digital and myself on social media LinkedIn, Facebook and you can DM me if you have any questions. Bradley Sutton: All right. Well, Liran, thank you so much for joining us. It'll be nice to see you again in your home stomping grounds there in New York soon and wish you all the best of success with you and your team. Please say hi to Mansour. He's been on this show before. Liran: Yes, thank you and the rest of your team. Thank you so much.

Wholesale Hotline
Investor Fuel Live Presentation - Brent Breaks Down His Business | Wholesaling Inc Breakout

Wholesale Hotline

Play Episode Listen Later Sep 23, 2023 49:34


Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), we're bringing you Brent's talk at the Investor Fuel conference. This was an exclusive presentation that hundreds of investors paid to attend -- and now you can hear it here on the Wholesale Hotline feed. Show notes -- in this episode we'll cover: How to recruit, hire and train employees. Take money out of your business -- here's why. Use social media to document -- not entertain. What to pay your employees. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

The Dentalpreneur Podcast w/ Dr. Mark Costes
1805: BoomCloud & Bootstrapping Pt. 2

The Dentalpreneur Podcast w/ Dr. Mark Costes

Play Episode Listen Later Sep 22, 2023 28:36


On today's episode, we continue our exploration of the innovative world of BoomCloud, a transformative dental software company. Join us as we delve into the dynamic perspectives of Jordon Comstock, the CEO of BoomCloud, and Dustin Kenyon, the Chief Revenue Officer of BoomCloud. Jordon Comstock's journey began as a dental lab technician, eventually propelling him to manage Salt Lake Dental Lab for seven fruitful years. His mastery in managing business operations, establishing sales and marketing departments from scratch, and crafting robust financial systems led him to his passion for UX design, digital marketing, SEO, PPC, and growth entrepreneurship in the SaaS and sales sector. As the visionary behind BoomCloud, Jordon's platform empowers dental practices to create in-house membership programs, fostering independence from dental insurance while augmenting patient retention and case acceptance. Dustin Kenyon brings nearly two decades of expertise as a Sales and Ops Executive. His extensive achievements include successful SaaS company exits, founding "Kaptain" - a Start-Up Consulting Agency for Tech Founders, and co-founding "BootStrapped" - a Founders Financial Education Roundtable. Beyond his professional accomplishments, Dustin's passions encompass family travel and a love for tech start-ups and creative pursuits like music, writing, composing, drawing, and painting. Part 2 delves deeper into the strategies of scaling and defines the summit of business growth. Uncover the levers that define your basecamps, the art of finding the right team members for scaling, and the responsibility of utilizing data to make informed decisions. The conversation also unveils BoomCloud's vision of becoming "Revenue as a Service" by creating revenue funnels and helping practices identify patient personas through their innovative systems. For a deeper dive into the groundbreaking work of BoomCloud and their impact on the dental landscape, connect with them at BoomCloudapps.com. If you missed Part 1, make sure to go back and check it out to get the full picture of this conversation with Jordon Comstock and Dustin Kenyon. EPISODE RESOURCES BoomCloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Secrets of Staffing Success
[InSights] What is a meeting with a prospect worth to you?

Secrets of Staffing Success

Play Episode Listen Later Sep 22, 2023 29:08


  Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   ------------- EPISODE 126 SEGMENTS:  Is it okay if you fall short of your goal? If your PPC is working...why aren't you scaling it? Brad is getting bribed more frequently for a meeting...and it's not working   ------------- Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation's largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company's partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.          Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS    

Construction + Small Business Marketing: It's a Code World:
$0 to Yacht in 7 Years Roofing w/ Tony Flattum

Construction + Small Business Marketing: It's a Code World:

Play Episode Listen Later Sep 22, 2023 23:40


Join us for a special episode filmed aboard Tony Flattum's yacht! Dive into Tony's roofing journey, partnership insights, real estate ventures, and more. Don't miss this unique roofing discussion with a view! Make sure to check out the full YouTube video to see Tony's sweet ride.

BrosEmprenden-Vender en Amazon, Ecommerce y Negocios en Línea Podcast
Maximiza tus Ventas en Amazon: Cómo Crear y Vender Bundles Exitosos

BrosEmprenden-Vender en Amazon, Ecommerce y Negocios en Línea Podcast

Play Episode Listen Later Sep 21, 2023 41:25


En este emocionante episodio de BrosEmprenden profundizamos en el mundo de los bundles en Amazon y te mostramos cómo esta estrategia puede ayudarte a impulsar tus ventas en la plataforma líder de comercio electrónico.

Wholesale Hotline
Beginner's Series - Selling Your Deals and Getting Paid | Wholesaling Inc Breakout

Wholesale Hotline

Play Episode Listen Later Sep 21, 2023 29:33


Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), we have a very special new series for you. Join Brent Daniels in this miniseries as he breaks down the book "The Greatest Business" . This book forms the bedrock of knowledge necessary to construct a successful wholesaling business. Whether you're just starting out or a seasoned real estate investor, this audio-book series will provide you with everything you need to become an unstoppable real estate wholesaler. Show notes -- in this episode we'll cover: When assigning your interest in properties, you're not selling the properties; you're selling the right to purchase them. Going through the hierarchy of buyers. Build healthy tension with your cash buyers. Make that expectation upfront when negotiating a deal with your property owner. Don't just be a cash buyer's employee! How to 20x your cash buyer's database in a week Resources: The Greatest Business by Tom Kroll Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Serious Sellers Podcast: Learn How To Sell On Amazon
Helium 10 Buzz 9/21/23: New Amazon Sales Tool | Prime Big Deal Days | TikTok Shop Black Friday

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Sep 21, 2023 13:46


We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Amazon Sales Trends / Sales Estimates New Feature https://www.helium10.com/blog/amazon-sales-trends-sales-estimates/ TikTok Shop to rival Amazon with early Black Friday deals https://www.dexerto.com/entertainment/tiktok-shop-to-rival-amazon-with-early-black-friday-deals-2302091/ Amazon brings generative AI to Alexa https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/ Amazon is hiring 250,000 employees for the holidays, and making its largest ever annual investment in U.S. hourly wages https://www.aboutamazon.com/news/workplace/amazon-hiring-seasonal-holiday-employees Amazon drops planned merchant fee as FTC lawsuit looms https://finance.yahoo.com/news/amazon-drops-planned-merchant-fee-202022592.html Lastly, Carrie Miller shares the training tip of the week on how you can use the BlackBox Product Targeting tab to get new keywords and PPC. Listen in as we share these crucial news, updates, and training that will surely impact your Amazon-selling and E-commerce journey. In this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:50 - Amazon Sales Trends Tool 02:48 - Prime Big Deal Days 03:48 - TikTok Shop Black Friday 04:32 - Alexa Generative AI 05:51 - Amazon Hiring 250K 07:00 - 2% Fee Cancelled 08:48 - Listing Attributes 09:30 - Helium 10 On Twitch And Twitter 10:10 - Pro Training Tip: BlackBox Product Targeting Tab 12:27 - Catch Bradley On These Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon tool for sales estimates makes Helium 10 Chrome extension unnecessary. Prime big deal days is coming. Tiktok shop is starting Black Friday early. A 2% fee going away at Amazon. These new stories and much more on this edition of the Helium 10 Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of the new stories that are going on the Amazon, wall art and e-commerce world and we give you training tips the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. All right, we got a lot of new stories. Let's go ahead and hop right into it. Bradley Sutton: To the first one here that is actually from seller central. You might have seen it in your seller central news section and it's entitled. Customers will now see sales trend For your eligible listings, as product listings for certain categories, including health and personal care, home and sports, will display a sales trend and Basically it's kind of like in the format of 10k plus bought in the last month. In case you guys haven't seen it. You know it's been. They've been doing tests on this a lot. You'll see right here It'll say like 50 plus bought in the past month or a hundred plus. You know the bigger listings will say 10,000 plus and there's been different tests going on Amazon where you might have seen it was weekly. Sometimes it'll show views. But this is now official. This is no longer a test. Amazon is rolling this out. Does that make the helium-tent chrome extension unnecessary for sales estimates? No, it's interesting to note that this is not even a sales estimate. What it is the number of customers that have purchased this product in the last 30 days. So that's just interesting itself. Bradley Sutton: If you want a, if you're a mathematical person or you just want to dive a little bit more into All of the frequently asked questions like is it at a child level? Is it at a variation level? Is it the last 30 days? Is it the last calendar month? You know what does this mean for customers? How come my listing doesn't see it? I do a super deep dive. That's like six in the morning right now when I'm recording this. Bradley Sutton: I stayed up the whole night actually doing this blog. I haven't even slept yet, but if you guys please reward me for my hard work. The data science team did a good job. You know getting me some data and I put together this blog. Go to helium10.com/blog and it should be probably at the top of the search results there, helium10.com/blog. Click on the one about the search or sales trend data and You'll get everything you needed to know and a whole bunch of stuff. You didn't even want to know about this new thing, but it's actually very interesting. I think it could be cool for customers, could be cool for sellers as well. Bradley Sutton: All right, the next news article today is you know, we talked about this a little bit earlier this week, uh, on our Tuesday podcast. By the way, guys make sure to check out that Tuesday podcast. It was a breakdown of the entirety of Amazon Accelerate. Uh, you can catch that episode at h10.me forward slash 493, uh, where we talk about Amazon Accelerate. But anyways, in that podcast I said, hey, prime big deal days is coming. It's going to be October 10th to 11th. It's kind of like you know different kind of prime day. Amazon, you know, says here in the news that you know the, the, the FBA inventory date for prime big deal days has passed. So if you try and get some inventory and now it might not make it, but you can still participate in prime exclusive discounts, uh, coupons. Obviously you know sponsored ads. So I'm just curious what? What are you guys going to be doing for, uh, prime big deal days? Uh, are you doing any lightning deals? You just doing some coupons, heavy PPC. You know it's kind of something newish. You know it's not the regular prime day, so a little bit of uncharted territories, but probably similar to that second prime day that we had last year. All right, uh. Bradley Sutton: Next article up here is from dexterto.com, I don't think I've ever quoted this uh news source before, but their article was entitled tick tock shop to rival Amazon with early black Friday day deals, all right. So this is interesting because they're actually going to be starting a black Friday deals as early as October 27 and they're trying to move $20 billion. Uh, it said this holiday season. You know, the tick tock shop debuted in the U? S earlier this September. We kind of talked about that on this show and, uh, be interesting to see what's going to happen. You know how many, how many of you are selling on tick tock uh shop out there and are you guys doing anything special for Black Friday? Bradley Sutton: Another uh, there's a lot of Amazon announcements going on um, at some kind of like release event and, anyways, this news article is from tech crunch and it's entitled Amazon brings generative AI to Alexa. Now, this article has nothing to do with Amazon. You know FBA or prime or anything. So you might be wondering why in the world am I linking to this article? Well, this is something I've been talking about for I don't know maybe a year or so, where my, my theory has been that once. I mean that's not my theory, I mean it was Amazon said they're bringing generative AI to Alexa. The part that was my theory was that, hey, once that starts happening, as it starts developing, the shopping experience is going to become exponentially more robust on Alexa. Like, the shopping experience for me right now in my Lexus is like sucks, like it's impossible to buy stuff, and so I don't think a lot of Amazon sellers are optimizing enough for Alexa. Like you probably should, but if you're not, you're probably okay, all right Cause, not that many sales are coming from Alexa. But now, with generative AI perhaps giving Alexa a boost, I would say that you know, this year we are going to start seeing some, some, some more people shop on Alexa and you're going to have to start thinking about, you know, optimizing your listings a little bit more for the Alexa experience, all right. Bradley Sutton: Next article up here is actually from Amazon and it says Amazon is hiring 250,000 employees for the holidays, making it the largest annual investment in US hourly wages. Now it's interesting this is not the most they've hired, right? They say the largest annual investment in hourly wages. That's because minimum wage is ridiculous these days. I think this article talks about how they are actually the average hourly pay for these seasonal workers $20.50. That's crazy. $20 used to be like you've got a really good job and can support your family, like 10 years ago. Now $20 is like the grunt work in a warehouse kind of insane. But anyways, I always like looking at how many employees Amazon hires for the winter because it kind of like shows what their projects and are going to be Like when they don't hire hardly anybody. It's like uh-oh, there might be seen some signals where sales aren't going to be that much during the holiday. $250,000 is a pretty robust, hefty number there, so it'd be a good sign. All right. Bradley Sutton: Next article is from Yahoo Finance and it's like it's kind of like fake news If you can hear in my voice, guys, if you're listening to this on your car or something, if you're watching this, you obviously can see my face. This is ridiculous. This irritates me about news. It says Amazon drops planned merchant fee as FTC lawsuit looms. So right off the bat. The title is like trying to paint this as something like Amazon is running away with their tail between its legs because of this FTC thing. But it has, in my opinion, literally nothing to do with each other. Right, and it's not even that big of a deal, that whole FTC thing. But that's a side topic. We've already talked a lot about that. But in this article listen to this, guys it says effective October 1st, amazon was planning to impose a 2% fee on every sale by third party sellers that ship their products themselves. Guys, that is 100% incorrect. Yahoo, you know you're not some blogger. I mean, get your stuff together. This is not right. This 2% fee was only for those sellers opting into seller fulfilled prime. Seller fulfilled prime is where you get the prime badge on your listing. As long as you're able to deliver to a customer within a few hours or within a day, or within two days and hit the the certain metrics, all right. This was not for all people doing fulfilled by merchant, like this stupid article is saying. And the rest of the article goes in this tie in the FTC thing like it has anything to do with that. So it doesn't. But the bottom line is that if you were planning to enroll in seller fulfilled prime, you don't have to pay the 2% fee, as Amazon had announced. And Amazon did announce that the reason why they're taking away the fee had nothing to do with FTC. But they're like hey, you know, we want this program to succeed, so we want to go ahead and take away that fee to get some more people involved in the program. Our next article is from seller central, or actually the last article of the day, and this is just something simple. We've been talking about this for a couple of months now. How? October 3rd, there's going to be new listing attributes, so this, this go around, has a 213 product types are going to require it. So if you just if you want to check if this is going to affect you, just going to your seller central dashboard, there will be a link to this article in your seller central dashboard and then you'll be able to see which product types you might have to take care of. So that's it for the news today. Bradley Sutton: You guys have been asking for us to get on different platforms that we weren't on with some of our videos and lives and content. So one thing just keep in mind, guys we are now on Twitch, all right. So if you guys have Twitch, we're going to stream our first training next week on twitch.tv. But you know, you guys probably use Twitch on some kind of app. I just look for @helium10software on Twitch. @helium10software. Bradley Sutton: We're doing a live broadcast next week about a new tool, new features that that helium 10 is coming out with. And also, if you guys are on Twitter we're not doing too much on Twitter, but right now I'm going to start, you know, maybe tweeting a little bit more. Find us at @H10Software all right, @H10Software on Twitter. We're also going to be doing live broadcast from there as well. All right, now for our training tip of the week. If you're wondering how to do product line extensions or perhaps find new ASINs that you can target in your product targeting ads, there's a certain tool that you can use in Helium 10. Carrie's going to show you how to use it in 60 seconds. Carrie Miller: Today I want to share with you a little strategy on how to find some good products to target with your pay-per-click advertising. It's actually using our BlackBox tool, which is kind of the last tool that you probably would think about, but I'm going to show you how to do this. The first thing you want to do is you want to log into your Helium 10 account and go to black box and then, under black box, you're going to click on product targeting okay. So once you're in product targeting, then you're going to take whatever ascent it is that you are going to try to, you know, boost your PPC. So this is your product I'm putting in our coffin shelf right here, and what we're going to do is we're going to click on search, okay, and this is going to actually come up with a bunch of similar products, and the idea behind this is that once you find a lot of these similar products, kind of in the same niche, you could potentially advertise on these and they could be kind of compatible products. Carrie Miller: So, if we look, we've got, you know, like a web floating shelf, which would be a great way to, you know, advertise on that. We have a bat shelf, we've got some mirrors that you know could potentially be a good target audience. So there's a lot of options in here that you can utilize to test this out and, you know, see which one of these is a really good idea for product targeting. In addition, as you can see, there's a lot of really cool product ideas. So if you did actually want to take your ascent and put it into BlackBox, under Product Targeting you can actually see similar items so that you can actually expand your brand and, you know, reach your the same customers that you have within your own brand. So basically, for our coffin shelf, something like a you know 3D large school ice cubes is definitely the same target market. So it's in a really simple tool, the product targeting, but it's so great for optimizing your pay per click advertising when you're doing the ascent targeting and you can also find some new products that you could potentially start selling on Amazon. So check out product targeting in BlackBox and let us know what you think. Bradley Sutton: All right, thank you very much, Carrie, for that tip. How many of you guys out there are using the product targeting tab in black box? I hope you are and if you haven't been, hopefully you start using it today going forward. One last thing I'm going to be doing a lot of traveling. Probably, as this is airing, I'm about to take off to go to Istanbul for Friday. We might do a little mini meetup Friday night. So reply to this If you are in the Istanbul area. Bradley Sutton: I'll be in Maldives this weekend recording episode 500 of the podcast. On October 17th and 19th I'll be in Vietnam, both in Hanoi and Ho Chi Minh City, at an Amazon conference. Just go to h10.me/vietnam If you're interested in tickets there, and then directly from there. On the 19th to the 23rd I'll be in Seoul, Korea, Amazon Seller Kingdom Conference. You can find more information on that h10.me/kconference for that one, and then I'm flying directly from there to New York, amazon unbox. It is now officially sold out for in person tickets, but if you just search for Amazon unboxed New York, you'll be able to get virtual tickets to that event. And if you're in the area on the 23rd we will be doing a Helium 10 Elite workshop for Elite members, but if there's not enough Elite members who go, I might open up some scholarship spots for some of you out there. Anyways, guys, that's it for this week. Hope you enjoyed the news. We'll see you next week to see what's buzzing.