Podcasts about PPC

This week on Embracing Marketing Mistakes, Chris Norton is joined by Chris Attewell, former CEO of Search Laboratory and now board advisor at Realise Advisory, to explore how AI is changing the future of SEO. Chris revisits his early years in digital marketing and explains how Search Laboratory moved from PPC into SEO, digital PR and integrated search. He breaks down how Google, Bing and ChatGPT are reshaping user behaviour, why brand authority now matters more than ever, and how AI overviews and multi platform search are shifting the mechanics of visibility. Together they unpack the North Star trap, where teams chase a perfect strategy instead of delivering value in stages, and how marketers can link content, PR, social, brand and search without falling into silos. Whether you work in digital, PR or brand, this episode gives you clear insight into how AI is transforming search and what it means for your marketing in 2025.  Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand's growth.

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Dans cet épisode, PPC a échangé avec une intelligence artificielle, dans un face-à-face inédit, troublant et profondément stimulant.Une discussion sans artifice autour d'une question essentielle : l'IA peut-elle vraiment être éthique ?Préjugés intégrés, biais de données, illusion de neutralité, décisions morales, explicabilité, responsabilité… PPC confronte la machine, la pousse dans ses retranchements, l'interroge avec nuance et exigence sur ses limites — et sur les nôtres.Ce n'est pas un épisode comme les autres. C'est une rencontre. Entre un humain curieux, et une IA qui, si elle ne ressent rien, révèle beaucoup.

Welcome to a transformative solo episode of Build a Better Agency! This week, host Drew McLellan invites listeners to reframe how they view uncertainty, chaos, and change in the agency world. Drawing from both scientific research and personal stories—including a gripping childhood encounter with real fear—Drew McLellan explores why agencies feel paralyzed by unpredictability, and more importantly, how leaders can move beyond fear to thrive in today's rapidly shifting landscape. Listeners will discover why uncertainty is baked into agency life, why our brains crave control, and why periods of upheaval—from economic turmoil and technological breakthroughs to social unrest—can actually be seen as fertile ground for growth and innovation. Drew McLellan champions the concept of a "perpetual renaissance," encouraging agency leaders to harness rather than resist continual change and to build their businesses on adaptability, creativity, and community. Throughout the episode, Drew McLellan underscores the power of belonging and reciprocal support, likening the AMI community to a network of redwoods—each agency strengthened by connection with others. He shares actionable advice on showing up as both a teacher and a student in industry salons, generously exchanging knowledge and resources so everyone thrives amid uncertainty. Insights from neuroscience, evolutionary biology, and agency research come together with practical wisdom to reveal how leading through chaos isn't about control, but about learning to ride the storm—together. Don't miss this deeply encouraging and practical episode, especially if you're looking for ways to put fear aside and become the agency clients seek out for guidance and innovation. By embracing the value of community and the inevitability of change, you'll gain a new perspective on how to master—and even enjoy—the wild ride ahead. Join the conversation, connect with the AMI salon, and help shape the future of your agency in 2026 and beyond. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Embracing uncertainty as a constant in agency life Reframing fear of change into excitement for opportunity The power of community and collaboration for agency leaders Leveraging perpetual innovation and renaissance as a competitive edge The necessity of group learning and support to overcome decision paralysis Leading clients confidently through chaos and continual change   Adopting a "giver's gain" mindset to strengthen agency networks and growth

Learn Mansour's latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.

In this episode, we're jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.You'll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It's basically the difference between Mario without a mushroom… and Mario after the mushroom.If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.And hey — if you want to climb that ladder even faster, you've got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

Send us a textIn this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips ------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl00:00 – Start of webinar01:15 – Why you should build your own store (avoiding Amazon dependency)04:30 – Importance of owning customer data07:00 – The cost of selling on Amazon: Fees and margins10:00 – Why Q4 is a great time to launch a direct-to-consumer brand12:30 – How to build a strategy that works for both Amazon and direct-to-consumer15:00 – Creative refresh for your brand and listings18:00 – The importance of UGC (user-generated content) in advertising21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising28:00 – Email and SMS marketing strategies32:00 – Website optimization for conversion35:00 – Best practices for listing optimization38:00 – Using SEO and copywriting for better product listings42:00 – Brand story and A+ content for building trust and conversions46:00 – Technical performance: Site speed and reducing friction50:00 – Inventory management and fulfillment strategies54:00 – Tracking attribution setup and tools57:00 – Retention strategies: Customer lifetime value and remarketing60:00 – Providing a customer experience that beats Amazon63:00 – January reset: Post-Q4 strategy and remarketing67:00 – Q&A session1:15:00 – Listing optimization Q&A1:28:00 – Review of a listing: Analysis and optimization tips1:35:00 – Final Q&A on listing and optimization questions-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

In our thirty sixth episode of BungleTech my spheroid co-host Midnight Michael and I take it easyyyy as we have a PPC blast of a time answering submitted listener questions. It's a casual episode folks, so sit back, relax, cuddle up with your loyal Kodama and join us at the ceremonial Clan Kodama table of super honouorable clan grade level earnestness. Could be a decent time!Our Honourable Patreon SupportersMechWarriors: Canaan McKenna, Ed Magilton, HeyZeus, Lorian Sunrider, Malathis, MetalEd, Phil Raider Roby, Slurski LispersTechnicians: Blunderdome, Chris Cannon, DarkTremere, Dire Situation, Keflyn, Klint, Matthew Hopper, ML8211, TheRock3393, ZemerBondspersons: Arbriar, Fiddler, Fullmetal Gundam, G, Hilux, Itswhatevan, Offensive Titan, Rob Carpenter, Rob Prescott, Steffan Gordan, William BeckerSegment Start TimesExtraordinary Proclamation - 1:03Podcast Primary Topic - 4:54BungleTech LinksBungleTech Discord Homebase Under BungleTech -> https://discord.gg/thevalhallaclubBungleTech Email -> BungleTech@outlook.comBungleTech Global Campaign Initiative Document Repository -> ⁠https://www.patreon.com/posts/global-campaign-125155370⁠BungleTech Patreon -> ⁠ https://www.patreon.com/BungleTech⁠BungleTech Podcast Game Mode Collection -> ⁠ https://1drv.ms/f/s!AiU1hP8RhYzUn5FwSg7PaYnHbJvm7Q⁠BungleTech Twitter/X -> BungleTechTweetOther Important LinksKSAGG VI Information and Registration -> https://tabletop.events/conventions/ksagg-vi

Dave discusses the recent IPO and earnings of Pattern Group, the biggest Amazon seller in the world. He highlights their significant losses and unique business model as exclusive brand partners for big brands like Pandora. He delves into their financial reports to see if they'll be profitable in the future, using their growth projections. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Timestamps 00:00 - Introduction to Pattern Group's IPO and Earnings 02:26 - Understanding Pattern Group's Business Model 05:07 - Financial Overview and Profitability Concerns 07:26 - Skepticism Around Pattern's Earnings and Future 09:52 - Revenue Growth and Market Diversification 11:41 - The Role of AI in Pattern's Strategy As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Good morning, good afternoon, and good evening, investors! Scott Carson here, and I'm jacked up to share this episode! You guys overwhelmingly responded to our "Adapt or Die" discussion, so I brought in the AI Jedi himself, Corey Long from Wirerock Consulting! If your lead gen, PPC, or organic search is feeling sluggish, it's because marketing has changed. AI is here to level the playing field, and if you're not adapting, you're becoming a dinosaur!Corey's not just talking theory; he's helped thousands of entrepreneurs revolutionize their marketing to dominate Google AI Overviews, ChatGPT, and voice search. The old rules are out; the new game is all about showing up first when it matters most. Get ready to turn your year into a 14-month powerhouse and ensure your real estate business doesn't just survive, but thrives in the AI era!In this episode, you'll learn:The AI Search Revolution: Discover why traditional Google rankings no longer guarantee visibility. With AI Overviews and chatbots now providing one answer, if you're not part of it, you might as well be on the tenth page of Google. This subtle shift is costing businesses up to 90% of their organic traffic!Amplify Your AI Credibility: Learn exactly where AI pulls its trusted information. Get an about.me page, optimize LinkedIn, and actively seek reviews/mentions across every platform (Yelp, Facebook, Trustpilot, even IMDB!). More diverse mentions (even without backlinks!) build authority with AI.Content Velocity is Your Superpower: Stop creating content sporadically! AI thrives on consistent, varied information. Take one piece (like this podcast!) and repurpose it into blogs, articles, FAQs, and short social posts across all your channels. AI can even help you write, making content creation faster than ever before.The Untapped Opportunity: Amazon is blocking chatbots, creating a massive vacuum for product and service sellers. Plus, with PayPal integrating into chat, direct-to-purchase within AI platforms is just around the corner. This is your chance to step into a rapidly evolving marketplace where being early is a huge advantage.Why AI Leads Convert Like Crazy: AI search users are actively seeking specific solutions, not just browsing. Corey reveals how conversion rates from AI platforms are up to 4.5 times higher than traditional sources. You don't need a million views; you need targeted, high-intent traffic, and AI delivers!Don't be overwhelmed by the AI revolution; embrace it! Corey makes it clear: you're still early to this game, and with a few strategic adjustments, you can dominate your market. As he says, "You literally have an opportunity to rank inside of AI just as easily as anybody else." Stop wasting money on outdated ad strategies.Ready to get your free AI audit and start leveraging AI to make your 2026 your most profitable year yet? Find Corey at yrocconsulting.com (that's Corey spelled backward!). It's time to become your own AI Jedi! Go out, take some action, and we'll see you at the top of search!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Send us a textPeter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former agency CEO who executed eight acquisitions before his successful exit in 2022, he offers listeners a refreshingly practical perspective on breaking through growth ceilings with M&A strategies.In this episode, Peter shares how mentorship has shaped his path, what it takes to prepare for a business exit or transition, and the strategies he's used to scale companies through mergers and acquisitions. From building high-performance teams to navigating complex deals, Peter delivers insight for entrepreneurs looking to grow intentionally and sustainably.Episode Highlights: Peter Lang's global education and a semester abroad in Paris shaped his entrepreneurial mindset and opened doors to international business opportunities.This episode highlights the role mentorship has played throughout Peter's career, from tactical advice to aspirational guidance from legendary thinkers.Peter gives insights to why agency owners are uniquely suited for mergers and acquisitions, and how M&A can unlock growth far beyond organic scaling.Peter's three keys to mentoring success: Radical Clarity, Accountability With Cadence, and Real-World Playbooks; and how they directly drive results.Real-world success stories from Peter's clients, including multi-million-dollar exits and transformative acquisitions in the digital agency space, gives inspiration to entrepreneurs looking to grow intentionally and sustainably.Episode Links: Lang Acquisitions WebsitePeter's LinkedIn Peter's Instagram21-Day M&A Email Course for Agency OwnersFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue.TakeawaysMistakes are inevitable in the PPC industry.Effective communication with clients is crucial when mistakes occur.Implementing guardrails can help prevent future errors.Taking ownership of mistakes is essential for personal growth.Testing strategies should be done strategically and within budget constraints.Never assume anything; always double-check your work.Sharing mistakes can foster authenticity in the industry.Automation should not be blindly accepted; evaluate recommendations critically.The journey in PPC is as important as the destination.Learning from failures is key to success in marketing.Chapters00:00 Introduction to Boris and His Expertise03:04 The Importance of Clarity in Google Ads05:56 Learning from Mistakes: Boris's Experience08:45 Handling Mistakes with Clients11:43 Mindset and Guardrails for Success16:44 Taking Ownership of Mistakes19:13 Strategic Testing in Marketing22:52 Common Mistakes in Automation27:13 The Importance of Sharing Failures29:50 The Journey of Learning and GrowthFollow Boris on LinkedInBoris' EP on BandcampPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

Dans cet épisode spécial enregistré en direct sur TikTok, PPC a réuni quelques-uns des mates pour célébrer les trois ans de ChatGPT et tirer les leçons de ce bouleversement.Autour du micro :• Charles Nastorg, communicant B2B et assembleur de bulles & de business• Alice Desjardins, consultante, prof de com et geek écolo en dissonance cognitive• Christian Bélala, chef d'orchestre de la protection des données• Jean-Emmanuel Séré, designer qui remet de l'humain dans les choses de la vie• Hubert Kratiroff, professeur d'économie numérique• Atti, touche-à-tout du digital et experte en rienPPC et les Mates revisitent leurs premières impressions sur ChatGPT, leur évolution dans l'usage, les impacts sur leur quotidien professionnel… et même les dérives.Au menu : souvenirs absurdes, tensions éthiques, transformations des métiers, obsession de la vitesse et perte d'intuition. Une conversation à la fois drôle, piquante, lucide et profondément humaine.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC Réinventez votre entreprise à l'ère de l'IA, préfacé par Serge Papin, rdv ici https://amzn.to/4gTLwxSHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Double Tap Episode 437 This episode of Double Tap is brought to you by: Gideon Optics, Blue Alpha, Medical Gear Outfitters, Bowers Group, Second Call Defense, and Matador Arms   Welcome to Double Tap, episode 437! Your hosts tonight are Jeremy Pozderac, Aaron Krieger, Nick Lynch, and me Shawn Herrin, welcome to the show! Sponsor Black Friday Deals -Midwest Industries- 20% off MI products Code: STOCKUP25  Medical Gear Outfitters- 15% off. Free Ship over $75. Lots of special deals. Code MGO15 Primary Arms - https://www.primaryarms.com/firearms-black-friday-sale   Dear WLS Phillip C - Hello gentlemen, And Aaron, brc made my absolute favorite wallet! On my second one and been carrying an Oscar Mike wallet for over 5 years. My question is was brc making the nylon goods in house or was someone making the soft foods for them to stamp a rhino onto? Have looked all across the interwebs trying to find a similar wallet to no avail. Even reached out to the customer support email from past brc orders with no reply. Maybe something Flatline Fiber Co. Could spool up and start making.? I can't be the only one who would run naked backwards thru a cornfield to get my hands on a few more Oscar Mike wallets. Thank you. Keep your powder dry. And shoot straight. #WLSISLIFE No notes Alex W - Just saying. When Shawn says Die Free Co. It sounds like hes saying "Die, freako!" Edward H - I need help deciding what to get I need a gun with a manuel saftey but I also want an external hammer with DA/SA ability, it to be in .45, and the ability to host a light and optic. Thanks Drew P - I want to get into long range shooting (1000+ yards)have my eye on a Ruger precision in 6.5 cm with a swamp fox scope, but it got me thinking what is the cheapest rifle and scope set up you could do? Could you get a set up for under $500? Lance D - You convinced to buy a chest rig from AceTac. Now, can we see your rigs and how you have them setup? Mine will be primarily used for larping/range use, and thought of using as kind of a “go bag” type setup. Thanks Scott G - Alright I I think the ace tac micro chest rig with the back pack is the closest to what I have been wanting for a day pack hunting/ hiking pack. It is missing 3 parts I think I can rig in to it but I'm looking for your advice as well. 1 I want to add a bino pouch to the chest rig , one of the set ups with a magnetic flip open top. 2 a holster for a G 19 x or G 17 my typical woods carry piece 3 water I am not a fan of bladders I like a Nalgene bottle. What does the cast think about those issues ? Nate D - Has Anyone Really Been Far Even as Decided to Use Even Go Want to do Look More Like? Harry H - What are in your opinion the best magazine? Double stack pistol Single stack pistol Ppc/smg Ar15 Bolt action Maybe give brand/model name. I have always heard pmag for ar15 but is that m2 or m3. Just a example.   The winner of this week's swag pack is Alex W! To win your own, go to welikeshooting.com/dashboard and submit a question!   Gun Industry News AGM Launches New Mini 4K Day/Night Scope AGM Global Vision released the Spectrum 4K-Mini, a lightweight digital day/night scope weighing 16 ounces, perfect for hunters who want mobility without losing image quality. It features a 4K ultra-HD sensor, color imaging by day, and black-and-white viewing at night, plus recording and connectivity options. This scope is simpler to use and mount compared to larger models. It costs $895 and is available now. New Compensators: Strike Industries XLogic Warpath and Mini Warpath Strike Industries launched two new compensators for .223/5.56 AR-15s called the Warpath Comp and Mini Warpath Comp. The Warpath Comp has two side ports and one top port, while the Mini has one side port and one top port. The Mini is designed to cut felt recoil by over 25%. The Mini Warpath Comp costs $51.95. Both products are currently available. Beretta's New AX800 Suprema Shotgun for Waterfowl Hunting Beretta launched the AX800 Suprema, a new semi-automatic shotgun for waterfowl hunters. It features a fast and clean B-LINK Pro gas system, Steelium Pro barrels for consistent patterns, and a Kick-Off Pro recoil reduction system. The shotgun is designed for tough weather and can be easily adjusted to fit different shooters. Prices are not specified. It will start shipping in December 2025. New 10mm Trapper Lever Gun from Marlin Marlin just released the 10mm Trapper lever gun, a first for this brand. It features stainless steel construction, a 16-inch barrel, and can hold 10 rounds of 10mm Auto. It has a peep sight and is not compatible with .40 S&W ammo. The price is $1,599, and it's available for purchase now. Affordable Micro-Compact Pistol with High Capacity Derya Arms released the DY9Z, a new striker-fired 9mm micro-compact pistol priced at $299. It has a small size for easy concealment and holds 15 rounds. The slide is ready for optics, and it comes in ten different colors. It includes a metal magazine catch to work seamlessly with the Glock 43X and PSA Micro Dagger. The DY9Z is designed for concealed carry, home defense, and recreational shooting. It's available now. New Volquartsen Mini Mamba-TF Rimfire Pistol Review Volquartsen Firearms and Davidson's released an exclusive FDE Mini Mamba-TF, a lightweight .22 LR pistol. It's designed for suppressors, measuring over 8 inches and weighing about 1 pound 12 ounces. The pistol has a 3-inch stainless steel barrel, Picatinny rail for optics, and comes with special Earth Camo grips. It costs $1,575.99 and is only available through Davidson's Gallery of Guns. SIG Sauer's Latest Rifle: The SIG516 G3 SIG Sauer has launched the SIG516 G3, a new rifle designed for tough use. It features a short-stroke piston, adjustable gas system, and is chambered in 5.56 NATO. The rifle has a 16-inch barrel, ambidextrous controls, and durable materials for long life. It's built for reliability and versatility. Pricing information isn't available yet. The rifle is currently not available. Flux Defense Launches Super Light PDW for Defense Flux Defense launched the P365 Ultra-Light Chassis System, a new Vehicle Defensive Weapon (VDW). It makes the Sig P365 much lighter and more compact, fitting easily in small spaces like gloveboxes. It can hold up to 50 rounds with extensions, weighs only 8.7 ounces, and comes with a flexible 2.0 adjustable holster. It enhances speed, accuracy, and control, making it different from other weapons. The product is currently available for purchase. O P Tactical Expands with New Carcajou Product O P Tactical is now offering products from Carcajou Tactical, a Canadian brand known for high-quality gear like the NVG Skull Harness. Items are in stock and ready to ship. New KRISS Vector Gen 3 Guns in Cool Colors KRISS USA is now shipping new color variants, Alpine and Flat Dark Earth, for the KRISS Vector Gen 3. These colors are available for the Carbine, Pistol, and Short-Barreled Rifle models. The upgrade service for Gen 2 owners will start in January 2026. Prices are $1,499.99 for the SDP, $1,749.99 for the CRB, and $1,699.99 for the SBR. The product is available now. MDT Introduces New Elite Bag Rider MDT has launched the Elite Bag Rider, a tool for precision shooters that helps improve stability and control when aiming. It has options for different shooting styles and is made from strong aluminum. The bag rider connects to several MDT buttstocks and offers adjustments for better support. It is designed to provide a smooth and snag-free shooting experience. The product is available now. Before we let you go - Join Gun Owners of America   Tell your friends about the show and get backstage access by joining the Gun Cult at theguncult.com.   No matter how tough your battle is today, we want you here fight with us tomorrow. Don't struggle in silence, you can contact the suicide prevention line by dialing 988 from your phone. Remember - Always prefer Dangerous Freedom over peaceful slavery. We'll see you next time!   Nick - @busbuiltsystems | Bus Built Systems Jeremy - @ret_actual | Rivers Edge Tactical Aaron - @machinegun_moses Savage - @savage1r Shawn - @dangerousfreedomyt | @camorado.cam | Camorado

Send us a textShould You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon Guy, breaks down the importance of branded term ads and how they help protect your market share on Amazon.If you sell a product with limited brand loyalty and a relatively low search volume, advertising your branded terms isn't just beneficial – it's essential! By utilizing Amazon PPC defensive campaigns, you ensure that competitors don't steal your sales by showing up for your branded keywords. Branded keyword targeting can prevent competitors from taking over your top spots and ensures your Amazon listings remain visible.Protect your brand and market share today, schedule a strategy call with our team and let us help you optimize your branded terms PPC campaigns! https://bit.ly/3ZlHh6G #AmazonAdvertising #PPCCampaigns #BrandProtection #EcommerceGrowth #AmazonSellers----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Are you wasting money on branded terms?00:07 – Addressing a common question from a seller about branded terms00:23 – How Amazon Ads works with branded terms00:36 – Example with Ducky Doorstoppers brand and their sponsored ads01:01 – Explanation of Amazon's ad positioning with multiple products01:14 – Customer behavior when searching for branded terms01:39 – Branded search volume and brand loyalty02:07 – Why advertising on your branded terms makes sense for smaller brands02:33 – The impact of not advertising on your branded terms03:16 – Protecting your brand from competitors advertising on your terms03:51 – Why it's crucial to consistently show up first for your branded terms04:01 – The importance of maintaining brand control on Amazon04:42 – Conclusion: Should you advertise on your branded terms?05:02 – Final thoughts on PPC campaigns and brand protection----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how video content, particularly on YouTube, is becoming crucial for dental implant marketing in the age of AI search engines like ChatGPT. We learn that building trust through high-quality videos—featuring both the dentist discussing their clinical expertise and authentic patient testimonials—is essential for ranking well in AI-generated results and converting prospective patients.

In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more understandable for search engines and AI systems. Key topics include the importance of clean URLs, internal linking, canonical tags, and maintaining semantic coverage. We also cover traditional SEO elements like title tags and meta descriptions, and how to align your page content to match search intent. Follow our steps to see faster indexing, better ranking, and increased visibility.00:00 Introduction: Overcoming Landing Page Challenges01:16 Understanding Search Intent02:54 Structuring Your Page for Machines06:01 The Importance of Schema Markup07:23 SEO Basics and AI Evolution09:00 Advanced SEO Practices10:09 Conclusion and Next Steps

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Stephen Grootes speaks to PPC CEO Matias Cardarelli about the cement giant’s strong interim results, its Awaken the Giant turnaround strategy, and what’s driving growth across South Africa and Zimbabwe. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 to 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

In this evening's show we take a look at PPC's strong growth as its turnaround strategy gains momentum; Invicta reports resilient half-year results and solid cash strength; and Ninety One outlines how investors should position in fixed income and cash after the MTBPS while looking at key considerations before borrowing this festive season. SAfm Market Update - Podcasts and live stream

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Nicole Mahoney, an accomplished agency owner and thought leader renowned for her innovative work in collaboration within the travel and tourism space. Drawing on her 15 years of industry expertise, Nicole shares how strategic partnerships have propelled her agency to new heights—even during challenging times like the pandemic. Together, Drew McLellan and Nicole Mahoney dig deep into the multifaceted nature of agency collaboration, both with competitors and complementary businesses. Nicole reveals insights from her research, podcast, and her newly released book, breaking down the different types of collaborators—the promoters, doubters, and protectors—and why understanding these archetypes is key to building mutually beneficial relationships. They also explore how agencies can be more intentional with partnerships to drive growth, resilience, and innovation. Expect actionable frameworks, real case studies of cross-agency teamwork, and candid stories about what works (and what doesn't) when it comes to navigating collaborations—from RFP responses to co-hosting major events. Nicole introduces her proven "3C framework" for successful partnerships and shares how agencies can assess and operationalize collaboration as part of their strategic planning, especially heading into 2026.   If you're rethinking how to strengthen your agency's network, improve client offerings, or simply want to learn from real-world examples of effective coopetition, this episode is packed with takeaways. Don't miss this opportunity to hear fresh perspectives on how working together not only benefits your agency, but helps build a stronger, more connected industry.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Building agency growth and resiliency through strategic collaboration   Understanding the three types of collaborators: promoters, doubters, and protectors Operationalizing collaboration as an intentional business strategy Keys to effective partnerships: communication, commonality, and commitment Creating mutually beneficial relationships even with competitors (coopetition) Leveraging collaborations to diversify offerings and better serve clients Using partnerships to overcome resource gaps and win larger opportunities

If you feel burned out in your business, it's probably not because you're doing too much — it's because you're doing the wrong work.In this video, Chris Lee breaks down The Impact Quadrant, the simple framework that shows every home-service and trades business owner exactly where their time is going… and why most of it is keeping them stuck.You'll learn:- Why burnout has nothing to do with hours worked- How to calculate the real value of your time- The 4 quadrants every task falls into (and the one most owners get trapped in)- How to shift out of low-value work and into the high-value, high-energy work that actually scales your businessIf you want to buy back your time, get out of the day-to-day chaos, and finally step into the role of owner instead of operator — this is where it starts.COMING UP: HOW TO TRACK YOUR TIMECONNECT WITH ME ON SOCIAL MEDIATEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbPartner Spotlight: 1SEO Digital Agency: Join Our Free Facebook Group: https://www.facebook.com/share/g/1Bmudi9HTK/At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC's darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.Together with Steve, we crack open five real PPC cases from the Miami field files:a suspicious drop in ACOS that wasn't what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn't commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.Each case reveals the same truth: great PPC managers aren't just optimizers — they're detectives.Welcome to The PPC Crime Scene Files!

Episode Summary: Digital paid media strategist Miles Kestran breaks down how law firms can turn ad spend into real cases. From understanding PPC, Performance Max, and Local Service Ads to managing budgets and protecting against click fraud, he shares proven strategies to generate high-quality leads and avoid costly mistakes in legal advertising. Key Timestamps: 00:00 – Miles Kestran discusses his background and expertise in legal paid media. 01:00 – Explains the difference between PPC, Performance Max, and Local Service Ads. 02:30 – How to align campaigns with a law firm's goals. 04:00 – Targeting qualified leads through strategic keyword selection. 05:30 – Why some legal areas should avoid retargeting due to privacy concerns. 07:00 – How to balance high- and low-cost keywords to get the best return. 09:30 – Steps to block fake clicks and protect ad spend. 11:00 – Using call tracking and dynamic numbers to trace leads back to campaigns. 13:30 – What law firms get wrong when managing their own paid ads. 15:00 – How to calculate ad spend and expected leads by practice area. 16:30 – How to use Google Keyword Planner and Google Trends to improve performance. About the Show: Legal Marketing Happy Hour helps law firms boost visibility, attract quality clients, and grow smarter through modern marketing strategies. Each episode features experts sharing actionable insights for lawyers ready to scale their practice with confidence.  

Hoy toca pensar estrategias un poco diferentes con Google Ads y de la mano de Bryan Gibe, veremos como se pueden hacer cosas diferentes y efectivas para nuestros clientes. 5:56 Estrategias para Black Friday9:10 Campañas AI Max10:56 Creatividad en Zaragoza12:29 La campaña Meteo17:08 Estrategia del oro20:30 Tendencias y optimización28:14 Conversaciones sobre CPL30:59 Uso de IA en campañas37:16 La importancia de la landing41:38 Robando clientes a Amazon48:44 Campañas hackeadas56:37 Saboteando el algoritmo1:08:53 Cierre y despedidaURL Episodio: https://ppccast.com/podcast/264-campanas-raras-de-ppc-con-bryan-gibePPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 09/21/2024. Show notes -- in this episode we'll cover: Master cold calling, lead generation, and sales scripts to consistently close deals. You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems. Learn how to build confidence, overcome objections, and dominate your local market. Brent shows how talking to people is the fastest, most direct path to wholesale success. Real-life case studies, role plays, and mindset shifts that turn hustle into high income. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode, we break down how two teenagers crushed 20 deals in just six weeks — without experience, without overthinking, and without excuses. Tyler Williams and Joshua Dochee share the exact strategies they used to turn dead leads into profit, build ethical wholesaling habits, and create offers sellers actually say yes to. If you've been stuck, slow, or “waiting for the right time,” this episode is your wake-up call.Like what you heard? More deal making magic awaits in the TTP Training Program.---------Show notes:(0:50) Beginning of today's episode(1:32) Working with other wholesaler's dead PPC leads(8:02) Novation is different than wholesaling(13:51) Your ethical stand in wholesaling(27:18) How to cater an offer for a specific seller(42:36) Developing tone and pacing when talking to people(47:44) You have to have inbound leads(1:01:08) Utilizing Google My Business----------Resources:No Limits Sales SystemJoe HomebuyersGoogle My BusinessFollow Joshua hereFollow Tyler hereTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Amazon's return policy has become a huge factor to consider especially when developing products for the new year. Dave shares 5 tips for e-commerce sellers to reduce returns and to restore some bottom line back into their business. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Ever wonder how Chinese Sellers dominate Amazon? We'll spill all their secrets in our webinar that's happening on November 25th, 2025 at 10am PST. We'll show you how to find products that can actually be profitable, how to land them cheaply, and how to rank them easily no Amazon.  Timestamps 00:00 - Understanding Amazon's Return Policy 02:51 - The Hidden Costs of Returns 06:01 - Strategies to Reduce Returns 08:49 - Managing Return Merchandise Effectively 12:05 - Improving Product Presentation to Minimize Returns 14:56 - Customer Engagement to Reduce Returns 17:50 - Evaluating Product Viability and Return Rates As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

In this episode of The Marketing Factor, Austin Dandridge sits down with Julian Modiano founder of Acuto and Weavely to unpack the future of data, automation, and AI inside modern marketing agencies.Julian's rare background blends deep PPC experience from Merkle and Brainlabs with true engineering chops as a Google Cloud developer — giving him a uniquely technical and marketer-centric view of what agencies actually need. We cover data warehousing, MMM vs attribution models, AI slop, automation pitfalls, BigQuery, Looker, TikTok's rise, and whether agencies should hire developers. This episode is loaded with practical insights for performance marketers, operators, founders, and anyone building the “agency of the future.”

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how header images on Dental websites are crucial for Conversion Rate Optimization, with strategic placement of professional photos where subjects' eye lines direct visitors toward call-to-action buttons. We learn that improving header sections with clean design, social proof elements like star ratings, and strategically positioned CTAs can double conversion rates without increasing marketing spend.

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Most investors miss these deals—here's how Rich turns “trash leads” into big profits. Most wholesalers toss leads that don't fit the typical model. But Rich Wonders figured out how to close over 20 deals a month from the same “dead leads” most people ignore. In this episode, I dive deep into Rich's unique novation strategy, how he qualifies sellers, why small towns are goldmines, and what he does differently to make sellers love the process. If you're tired of chasing cold leads or spending more than you make on PPC, this convo will change the game. I'm all about helping you build a business of freedom and impact—and Rich is living proof it's possible when you simplify, systematize, and focus on what actually works. --------------------- Quotes from the Episode: "Simple scales, fancy fails. I've built everything around that." "We close 20 to 30 deals a month with leads most people throw away." "You don't have to remodel—just deliver the result on a silver platter." --------------------- References and Mentions: novationjv.com Novation King on Instagram & YouTube Brent Daniels / TTP PropStream Think and Grow Rich Outwitting the Devil The Screwtape Letters --------------------- Chapters: 00:00 – Intro: Turning Trash Leads into Deals 01:10 – Meet Rich Wonders + Why This Episode Matters 03:30 – The Power of Follow-Up: Over Half of Rich's Deals 06:00 – How Rich Closes 20–30 Deals a Month 08:45 – Rich's First Real Estate Flop + Lessons Learned 14:10 – From Selling Vacuums to Building a Real Estate Machine 18:20 – The Turning Point: Getting Back on Track 22:05 – Where Rich Gets His Leads (Hint: Other Wholesalers) 26:00 – What Makes a “Trash Lead” Profitable 28:45 – Small Towns = Big Opportunity 32:15 – Rich's 3-Phase Sales Strategy Explained 36:00 – What Sets His Novation Model Apart 40:20 – Lead Qualification: Who's a Fit for Novations? 43:40 – Comping & Making Offers (No Rehab Needed) 49:20 – Why His Model Is Built to Scale 54:00 – Red Flags: When Novations Might Not Work 57:20 – Silver Platter Strategy: Positioning with Sellers 1:01:15 – Seller Psychology & Frame Control Tips 1:05:40 – Real Sales Feedback: What His Team Gets Wrong 1:09:00 – Positioning vs. Chasing: Making Sellers Want You 1:13:30 – Fire Round: Book Recs, Advice, and What Drives Rich 1:20:15 – Final Thoughts + How to Partner with Rich --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform. ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you're not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy.We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C brands. Instead of black-box promises, we explore a configurable approach: let AI learn from your data across campaign creation, bid optimization, dayparting, and keyword negation, but keep owners and PPC leads in control with rules at the store, product, and campaign levels. You'll hear how to tag products into portfolios with different TACOS goals, automate keyword isolation, and sunset underperformers quickly—freeing 65% of the grunt work so humans can focus on decisions that move margin.Context still wins. We break down when to push for top-of-search visibility over strict ACOS, how to pair ads with pricing and promotions to lift conversion, and why creative and SEO matter more than ever for CTR and CVR. We also dig into audience strategy for DSP, where human insight crafts timing and intent—like targeting competitor buyers when they are most likely to repurchase—while AI handles the execution. Beyond ads, we touch on cash discipline through FBA reimbursements and vendor funds recovery, and why unlimited strategic support helps teams turn software into outcomes.If you're ready to scale profit, not just spend, this conversation offers a clear playbook: align creative with conversion, reclaim lost dollars, and deploy configurable AI that learns while you lead. Subscribe, share with a fellow seller who needs a smarter PPC plan, and leave a review with the one lever you're automating first.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Send us a textLearn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy's expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting.Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTipsWatch these videos on YouTube:https://youtu.be/WukdCZ6WVbchttps://youtu.be/8w8bP3jH37g-----------------------------------------------Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it's too late! https://bit.ly/46Wqkm3Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - How to Best Utilize Amazon Audiences00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads?00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns01:00 - How Audience Groups Affect Bid Adjustments and Campaigns01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another thought-provoking episode of Build a Better Agency! Host Drew McLellan sits down with Robin Bonn, agency veteran and founder of Codefinery, for a candid conversation that tackles one of the agency world's biggest challenges: true differentiation. Drawing on over two decades of industry experience and insights from his new book, Market of One, Robin unpacks why even the most creative agencies struggle to set themselves apart and how owners can reimagine their businesses for lasting competitive advantage. Drew and Robin delve deep into the heart of agency positioning, debunking the myths and tired tropes that so many firms rely on to claim they're "different." From generic claims about people and creativity to the pitfalls of "category norms," Robin shares why most agencies' attempts at standing out fall flat—and what it really means to create a business model that's as unique as a fingerprint. Listeners will hear practical advice for moving beyond superficial branding tactics and start building what Robin calls a "market of one"—where your agency's true value is clear, tangible, and uncopyable. The episode also explores the often-overlooked role of pricing as a key differentiator, the pervasive fear and herd mentality that keep agencies stuck, and the transformative impact of AI on agency business models. Robin challenges listeners to rethink everything from service offerings to client fit—encouraging leaders to embrace strategy, redefine success beyond just growth, and make bold choices that align with both financial health and personal fulfillment.   Tune in if you're ready to move past the sea of sameness and face the future with optimism and intention. By the end of the episode, you'll walk away with actionable questions, a fresh strategic lens, and the inspiration to reshape not just what your agency does, but how—and why—you do it.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why true agency differentiation is so difficult—and why most agencies still struggle with it   Common pitfalls that lead agencies into the "sea of sameness" Distinguishing between superficial distinctiveness and authentic, business-model-driven differentiation The critical role of clear positioning and deep strategy in agency growth How fear, herd mentality, and legacy habits hold agencies back from standing out The power of pricing as an underutilized differentiator Embracing change, enjoying the business, and defining what success means for your agency  

In this episode, Michael and Sean Stone dive into the biggest Amazon opportunities of 2025 — how to leverage Amazon Marketing Cloud Audiences and the new Deals rules to maximize Q4 performance. They share real account insights, campaign strategies, and explain why now is the best time ever to be selling on Amazon.We'll see you in The PPC Den!

Send us a textYouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads.Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxuDominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3#AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowthWatch these videos on YouTube:https://youtu.be/5GRLt5cyw_Ehttps://youtu.be/WukdCZ6WVbc-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why YouTube Is a Must for Sellers  00:18 - The Video That Started It All  00:32 - How YouTube Drove $10 Million in Sales  00:41 - Why YouTube Converts Better Than Sales Calls  01:06 - When Steven's Dad Took Over Sales  01:45 - Using Live Q&As to Build Trust  02:13 - The Power of Good Thumbnails  02:45 - Ranking #1 with Simple Video Content  03:01 - Shoot a Video for Every Question  03:29 - YouTube Is Cheap, Scalable, and Long-Term  03:56 - Why You Need to Watch Your Own Sales Tape  04:19 - The Real Problem: Identifying Prospects  04:35 - How to DM and Book Calls via LinkedIn  05:00 - Why Boring, Niche Videos Work Best----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

On today's Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent breaks down the mindset needed to be a 7-figure entrepreneur. Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 11/07/2024. Show notes -- in this episode we'll cover: Brent emphasizes the importance of personal development, calling the brain our greatest asset. He explains how repetition builds essential skills, which ultimately create a strong entrepreneurial mindset. Success in wholesaling comes from getting the "reps" in—consistent effort leads to expertise. Why you need to master the skill of making money before focusing on passive investments like real estate or stocks. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode, host Josh interviews Matt Altman, marketplace lead at Right Side Up, about advanced strategies for launching and scaling brands on Amazon. Matt shares actionable insights on budgeting for product launches, optimizing PPC campaigns by focusing on conversion rates, and leveraging Amazon's internal data tools. He emphasizes the importance of consistently launching new, non-competing products to avoid cannibalization and drive growth. The discussion concludes with practical takeaways for sellers aiming to scale, plus an offer for a free brand audit from Matt's agency, Right Side Up.Chapters:Introduction to Matt Altman and Right Side Up (00:00:00)Josh introduces Matt Altman, his background, and the success of his agency, Right Side Up.Current Product Launch Strategies on Amazon (00:00:31)Matt discusses effective modern tactics for launching new products and the importance of a sufficient launch budget.Budgeting for Product Launches (00:01:02)Explanation of current budget requirements, category selection, and why launch budgets have increased.Estimating Launch Budgets and Pre-Launch Data Collection (00:02:54)How to estimate launch budgets, use Amazon Ads, and gather pre-launch data using search query reports.Leveraging Search Query Performance Reports (00:04:14)Matt explains the value of Amazon's search query performance reports versus brand analytics.Keyword Targeting and PPC Campaign Setup (00:05:19)Details on targeting specific keywords, campaign types, and optimizing for conversion rates over ACOS/TACOS.ASIN Targeting and Relevancy Building (00:07:44)Using ASIN targeting campaigns to build relevancy for launch keywords and leveraging historical data.Scaling to Eight Figures and Beyond (00:08:09)Advice for established sellers on scaling, focusing on new product launches, and avoiding complacency.Avoiding Product Cannibalization and Diversifying Product Lines (00:10:41)Strategies to prevent keyword overlap, expand product lines, and increase brand reach without cannibalizing sales.Actionable Takeaways for Sellers (00:12:54)Josh summarizes three main takeaways: aggressive product launches, PPC optimization via conversion rates, and image optimization.Strategic Delegation and Removing Bottlenecks (00:15:04)Matt advises stepping back, identifying bottlenecks, and delegating to scale the business effectively.Conclusion and Free Audit Offer (00:16:20)Matt shares where listeners can learn more and offers a free audit for podcast listeners.Links and Mentions:ToolsRight Side UpAmazon Search Query ReportsBrand AnalyticsPacvueEcom AnalyticsData DiveTranscript:Josh 00:00:00  Today, I'm super excited to introduce you to Matt Altman. Matt leads the marketplace at right side up. Matt has over 12 years of selling experience. He's launched and sold multiple personal brands, all starting from a retail arbitrage budget. Four years ago, he started an agency right Side up to help high growth CPG brands focus on dominating the marketplace. They've been able to scale many brands from 0 to 3 million in monthly sales. Welcome to the podcast, Matt.Matt 00:00:29  Thanks for having me. Josh, how are you doing?Josh 00:00:31  Doing great. What are some of the key things that you, you advise or recommend when launching a brand new product on Amazon that are working today? Because, as you know, a lot of those black hat tactics, you know, have come and gone. you also have the, you know, the rebates that everybody was doing, and now it's kind of leveled the playing field a little bit more. Tell me what you're doing that's been working for you guys.Matt 00:00:55  Yeah. So first off, I think that the biggest thing is making sure you have a big enough budget to launch your products.Matt 00:01:02  like the days of 5 to $10,000 budgets to launch products are just gone in my eyes, at least in the spaces that I work in. so we usually overestimate our budgets by like 20 to 30% of what we actually think it would be just to make sure that we're in a good place in case it doesn't go the way that we want it to. but outside of that, we're looking for a couple of major things. one is we want to see continued growth in the category. Amazon's making that way easier now with like the search query reports, the product Opportunity Explorer. There's so many internal tools that they're giving you access to now that you can really easily find that. And then the other big thing that we're looking for is categories that you've got maybe like 3 or 4 power players in. And by power players they aren't really doing that much. They're still kind of growing, but they're ahead of like the other 20 items there. really it just kind of is showing us that, hey, there's enough sales to go around.Matt 00:02:01  If these four people can all kind of be around the same and customers really don't care which one they're choosing right now, they're just basically picking whichever ones at the top from what we can see. So yeah, we used to go into very heavy like categories where you would just, I mean, like launches would be half 1 million to $1 million. Wow. and if you could make them work. Yeah. The payback is amazing because of the volume that some of those categories do. But if you lose, like, it absolutely sucks. so for sure, what we're looking at like 50 to $75,000, to launch a product right now and the supplement space that we're kind of going after, and we've seen it, it's kind of the sweet spot for everything. so if we do find a product and we think it's going to cost more than that to actually launch it, we'll hold off for a bit and see if we can find some other ones that are within our kind of thresholds.Josh 00:02:53  That makes sense.Josh 00:02:54  So how do you estimate, you know, that budget, right. What's the difference between a half 1 million to $1 million product launch budget versus something that's 50 to $75,000? And how do you estimate that?Matt 00:03:07  Yeah. So the the biggest thing is ads. I mean, we've really in the last like three months, all of our launches have been almost exclusively on Amazon through Amazon Ads. so we're pulling averages of cost per clicks through the advertising API and really just looking at, okay, what is the conversion rate of the top products? If we wanted to spend to get that conversion rate on that keyword, like what would it cost us per day and working that backwards? the other big thing that I don't know anyone else that's kind of touched on this, but what we what we've been doing here recently is we have a seller account where we'll create the product beforehand. It's not the product that we're actually going to sell. We'll put some items as merchant fulfilled, and then we'll just have ourselves by the products.Matt 00:03:54  So that way we get all the search query report data for that product before we actually launch it.Josh 00:03:58  Oh, that's that's fascinating. So you do that in a separate account then? Is that what you're saying?Matt 00:04:03  We've been doing it in the same account, just like a different brand name. and throw up a listing merchant fulfilled and do a couple buys through it, and then you get all that data.Josh 00:04:14  Intere...

Send us a textLearn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You'll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.We'll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You'll also learn the risks of Amazon's new AI ad tools, when to avoid automated changes, and why Amazon's creative AI may only be useful for quick video ads rather than listing edits.As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you're new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon's changes.If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.

In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike.   Learn how to move faster without breaking your systems:   • Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm). • Why DTC rewards creative speed (ads, offers, and landing pages). • How to build your own "Velocity Stack" to outlearn and outsell your competitors.   Featuring a micro-guest from a brand operating on both Amazon and Shopify sharing how they built systems for speed.   Whether you're optimizing listings or scaling ad campaigns, this episode will help you grow faster — and smarter — in 2025.   Get a free brand audit here: www.weavos.io    

How TV Advertising Transforms Business Growth is the ultimate deep dive into why TV Ads for Business still outperform other marketing channels. In this interview with Angelo Argentieri, you'll hear how TV Commercials build instant credibility, create brand authority, and deliver consistent returns for real estate investors and entrepreneurs. We cover everything from the true cost of TV ads, how TV leads compare to PPC and cold calling, and why small and mid-sized markets can especially benefit from television advertising. If you're looking to stand out, cut through the noise, and create recognition in your market, this video will show you why TV advertising is one of the most powerful marketing tools available today. _______________________________  If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com  Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv   _______________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you preparing your clients to start thinking about AI as part of their SEO strategy? Are you educating them on what they can expect now that the landscape is changing with AI optimization? As an agency, you should be starting these conversations because you can be sure your clients are already thinking about AI, even if they still don't understand its applications for how clients will get to their content. Artificial intelligence isn't just changing how people find information, it's rewriting the rules of search altogether. Today's featured guest is already running AI audits for his clients; he thinks all agency owners should be doing this. He'll unpack what AI optimization really means for agencies, marketers, and business owners who've lived and breathed SEO for decades. Vishal Mahida is the Director of Digital Marketing at E2M Solutions, where he helps over 100 agencies scale their SEO and digital marketing operations. With a 40+ person team specializing in SEO, PPC, and operations support, Vishal works directly with agencies on systems that drive measurable growth and keep them ahead of major shifts in the industry. In this episode, we'll discuss: SEO vs. AI Optimization No, SEO is not dead, so your website still matters. Preparing your agency and clients for AI search. Subscribe Apple | Spotify | iHeart Radio The Difference Between SEO and AI Optimization There's a lot of buzz around how AI has come to change and maybe even replace SEO. Vishal clarifies that AI optimization isn't replacing SEO, it's expanding it. Traditional SEO focused primarily on optimizing for Google rankings, keywords, and backlinks. The goal was to get traffic from search results. But as Vishal explains, the modern search landscape has fragmented. Users are now searching on multiple platforms including ChatGPT, Perplexity, and Claude, not just Google. This shift means brands must move beyond "ranking on Google" and focus on being visible wherever their audience searches for information. Whether someone asks ChatGPT for "the best roofers in Austin" or Google's AI mode for "running shoes under $5,000," AI systems are gathering and summarizing information across multiple sources in real time, including social platforms like Reddit, Quora, and LinkedIn. Think about it as building a multimedia visibility strategy and ensuring your brand, expertise, and answers exist across platforms that large language models (LLMs) pull from. "You're not optimizing for one search engine anymore," he says. "You're optimizing for how the internet talks about you." Why Your Website Still Matters in the AI Era Will websites become irrelevant if AI answers everything for users? According to Vishal, websites won't disappear, they'll evolve. Think of them as your source of truth rather than your traffic generator. When AI summarizes answers for users, it still references real content and authoritative sources. So, your website remains essential for credibility, events, and conversion, even if fewer users arrive there through traditional search. For instance, if someone asks ChatGPT about agency growth events in Austin, and you've mentioned your event across social media, your website, and podcasts, AI will likely include it in the results. "That's how people find you now," Vishal agrees. "Not just through search but through signals from every platform." Of course, you should still think about the content you're putting out on your website. Are you answering the questions that people are asking? Or you just optimizing for the keywords. Optimizing for the keywords won't work. People will ask LLMs questions and if you're already answering them on your content there are more chances that AI results will find you and list your website. Redefining Reporting and KPIs for Agencies One of the biggest challenges agencies face is explaining to clients why organic traffic might be dropping even as visibility increases. Why? Traditional SEO metrics no longer tell the whole story. So how to report back? Basically, you'll need to educate clients and start measuring mentions, citations, and referrals coming from AI platforms. Vishal suggests tracking LLM bot hits in server logs and monitoring whether AI crawlers are visiting key pages. These indicators reveal your brand's visibility in AI-generated results. While raw traffic might decline, the quality of leads and conversions often improves. "You might get fewer leads," he says, "but they'll be more qualified, because AI searchers are deeper in their intent." Leads from AI chats tend to be more serious buyers who have already researched their problems. The shift, then, isn't a loss but rather an opportunity to educate clients on new performance indicators that reflect where users actually search today. Preparing Your Agency and Clients for AI Search When it comes to optimizing for AI, Vishal recommends a hybrid approach: combine solid technical SEO fundamentals with a new layer of AI-readiness. This includes making sure your site is clean, crawlable, and structured properly, while also ensuring your brand has visibility across other platforms. At E2M, Vishal's team runs AI search audits to check how often their clients' brands appear in LLM answers. They even query ChatGPT and Perplexity directly to see what those systems say about them and their competitors. From there, they reverse-engineer visibility by identifying which platforms, podcasts, or publications help brands get cited more often by AI. Mentions on Reddit, Quora, and podcasts count, even if they're not linked, because they help build trust signals that LLMs detect. Agencies, Vishal says, can sell these as AI search audits, AI content audits, or full AI optimization packages — new recurring revenue streams that build on their SEO expertise. The Human Edge in an AI-Driven World Agencies can't afford to be "order takers" who wait for clients to bring up AI. If your clients are asking about AI before you bring it up, you're already behind. Instead, agencies should position themselves as trusted advisors who help clients navigate the shift confidently. So go to your clients and start those conversations, or you WILL be replaced by AI. At the end of the day, people still want connection, which is why both Jason and Vishal agree that AI will never replace the human element and the strategy, empathy, and creativity that come from real human connection. People will always want someone that can help guide them through the new marketing trends. As Vishal puts it, "Business owners don't have time to learn all this. They want someone they trust to handle it." AI might make average easier, but connection, data, and network will always be your edge. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

From living under a bridge to running a $3M plumbing company — this is how Cale Forester rebuilt his life and business from the ground up. We dive into how Cale's veteran-owned plumbing shop has doubled revenue year after year without outside investment, fancy tech, or massive crews.Cale and fellow trades leader Dylan Moya sit down with Chris Lee to reveal the simple systems, rebrand strategy, and sales process that turned a “chuck-in-a-truck” startup into a multi-million-dollar operation.If you own a plumbing, HVAC, or home-service business and want predictable growth built on process—not luck—watch until the end for their exact playbook.Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Dave reveals what its like working in an Amazon Business based in China, sourced from a Chinese forum. He talks about the differences of the Chinese vs. American e-commerce businesses, and how they structure their businesses by expanding to multiple marketplaces almost immediately.  Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. There was a recent post on a Chinese discussion board looking for advice.  The author recounted all of his previous experiences working at various e-commerce companies that have an Amazon focus and he realized that the Amazon landscape was changing at a pace he couldn't keep up with.  This is particularly helpful for us western e-commerce sellers, because it helps us figure out what the Chinese are doing on Amazon that gets their sales high and prices low.  Timestamps  00:00 - Introduction to Chinese Amazon Sellers' Insights 03:08 - The Journey of a Chinese Amazon Employee 06:03 - Daily Operations and Responsibilities 08:58 - Promotions and Performance Metrics 11:58 - Challenges and Strategies in Product Management 15:00 - Expansion into Domestic Markets 15:18 - Challenges of Management and Promotion 16:09 - Cultural Differences in Work Ethic 17:33 - Advertising Frameworks and Product Launches 19:37 - Developing a Unique Marketing Strategy 21:29 - Sales Performance and Product Viability 23:05 - Mental Health and Career Stagnation 24:09 - Product Development Challenges 25:44 - Profitability and Product Selection 27:10 - Lessons from the Chinese Market As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com