Podcasts about PPC

In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days - https://opteo.com/pspChris also covers the four phases of campaign success, what to expect in your first 90 days, and how to become a better partner to your PPC manager by asking the right questions and providing the feedback that matters.Chris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to another inspiring episode of Build a Better Agency! In this episode, Jeannie Walters breaks down the real distinction between customer experience and customer service, and why treating them as the same thing keeps agencies from measuring what actually drives retention and referrals. You'll learn how a concise CX mission statement becomes the judgment call every employee uses when things get messy, and why vague goals like "be the friendliest" never translate into real behavior change. If you've ever wondered why some brands earn fierce loyalty while others just get by, Walters explains the frameworks that separate the two. Walters and Drew dig into the CX Strategic Success Blueprint and the CX Charter, two tools for turning customer experience from a poster on the wall into a cross-functional discipline with real accountability. They also unpack the difference between manufactured "wow" moments and genuinely reducing friction, using real examples from a utility company, a car dealership, and the pet brand Chewy to show what actually earns trust. Whether you're trying to sharpen your own agency's client experience or help your clients think differently about theirs, this episode gives you a practical starting point. Tune in to learn how to turn customer experience into a real business strategy instead of just a nice sentiment! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Learn the exact difference between customer experience and customer service, and why the distinction changes how agencies plan Discover why a concise CX mission statement matters more than a lengthy list of values nobody remembers Understand how to build a CX Strategic Success Blueprint that ties customer experience directly to revenue and expense goals Learn how a CX Charter creates cross functional accountability so customer experience isn't treated as "a marketing thing" Discover why reducing friction matters more than manufactured "wow" moments, and how to tell the difference Learn how customer journey mapping uncovers friction points your team can't see from inside the org chart Understand why agencies should weave customer experience into marketing and sales conversations, not just delivery Learn the two changes Walters recommends every agency make to their own client experience in the next 90 days Discover why tone matters as much as content in contracts, invoices, and other easy-to-overlook client touchpoints

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailIn this video, I audit an Amazon listing to show you how pro sellers design main images that convert by using the "main image hack," identifying high-volume keywords like "Acacia wood cutting board set," and optimizing for mobile shoppers with high-contrast elements and strategic banners. You'll learn why over-branding can hurt your click-through rate, how to navigate keyword differences for international marketplaces, and how to use competitive analysis to ensure your listing stands out in search results. For even more expert strategies on scaling your Amazon business, Book a call at My Amazon Guy and let's grow your brand together! https://bit.ly/4jMZtxu#AmazonSeller#AmazonBusiness #SellerCentral #AmazonSelling #AmazonB2BWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why add business certifications to your Amazon profile?00:18 - Where to find B2B Certifications in Seller Central00:46 - Exploring certification types: Minority, Women, & Small Business01:01 - Deep dive: How Section 889 certification increases sales01:38 - Step-by-step: Applying via SupplierGATEWAY01:55 - Applying directly vs. through Amazon02:18 - Navigating the Small Business registration section02:35 - Application walkthrough: ID requirements & review process02:47 - The benefit of the Amazon Business profile badge-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another can't-miss episode of Build a Better Agency! Drew McLellan is joined by Rita Ainsworth, a media buyer turned nervous system coach who works with agency people and performance marketers to help them recognize and reverse the slide toward burnout prevention before it costs them their health or their team. In this episode, Ainsworth breaks down why performance doesn't actually drop during high stress, it only craters once you cross into true burnout, and why that makes burnout so easy to miss until it's severe. You'll learn the subtle early warning signs your body sends long before things get loud, from difficulty switching off after work to a creeping sense of irritability and disengagement. If you've ever wondered why your smartest, hardest working team members seem to run themselves into the ground, this conversation explains the nervous system science behind it. Ainsworth and Drew dig into why high performers often don't feel safe when they slow down, and how that belief gets wired in long before anyone ever takes a client call. They cover practical, in-the-moment tools like orienting, breathwork, and a simple eye pressure technique that can shift your nervous system state in under a minute, plus the supplements that help replenish what chronic stress depletes. Whether you're an agency owner quietly running on fumes, a leader trying to build a healthier culture for your team, or someone who just wants to perform at a high level without burning out doing it, this episode gives you real, usable tools. Tune in and start paying attention to what state you're actually in. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why performance doesn't drop during normal stress, and why that makes burnout so easy to miss until it's already severe The early warning signs your nervous system sends before you hit full burnout, from irritability to disengagement to trouble sleeping Why high performers often don't feel safe when they slow down, and where that pattern actually gets wired in How to reconcile wanting to be generous and available for clients with protecting yourself from burnout A simple orienting exercise you can use at your desk to shift out of a stress response in seconds How breathing with a longer exhale calms your nervous system, and how to use it during a stressful call A one-minute eye pressure technique (the "eye support" exercise) that can feel like a micro nap = Which supplements help replenish what chronic stress depletes from the body How to build a team culture that treats rest as a performance tool instead of a weakness

Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable. Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation. In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories. The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility. The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable. (Time Stamps) -  In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss: 00:00 - Introduction 01:26 - Paige Plevyak's Retail Media Background 03:02 - The Biggest Amazon PPC Mistakes 04:10 - Choosing Keywords Without Overspending 07:53 - Where Sellers With Limited Budgets Should Focus 09:10 - Prioritizing Hero Products and Variations 12:01 - Sponsored Products vs. Sponsored Brands Video 15:39 - Amazon Advertising Features Worth Testing 18:10 - Using AMC Audiences and Bid Boosts 19:38 - Preparing Your PPC Strategy for Q4 27:15 - How Often Sellers Should Adjust Bids 34:13 - Rebuilding Sales After a Long Stockout

Depuis le Raise Summit, organisé les 8 et 9 juillet 2026 au Carrousel du Louvre à Paris, PPC propose une synthèse incarnée d'un échange entre Anton Osika, cofondateur de Lovable, et Mark Cuban, entrepreneur et investisseur américain.Et si l'intelligence artificielle permettait enfin à chacun de passer plus facilement d'une idée à un produit, d'une intuition à un prototype, d'un problème concret à une solution utilisable ?PPC explore dans cet épisode la transformation du « droit d'entrée » dans l'entrepreneuriat. Car lorsque l'IA permet de créer un logiciel, de mettre en place un paiement, un CRM ou un workflow sans équipe technique, sans budget considérable et sans armée d'experts, elle réduit la distance entre l'idée et l'action.Mais la magie s'arrête là où commence la réalité de l'entreprise : données, droits d'accès, ERP, gouvernance, sécurité… Pourquoi l'IA, si simple lors d'une première démonstration, devient-elle si complexe lorsqu'il faut réellement l'intégrer ? Et derrière tout cela demeure une question essentielle : la confiance. Car une IA ne vaut pas seulement par ce qu'elle produit, mais par sa capacité à être fiable, compréhensible, robuste et à rendre davantage de personnes capables d'agir.Un épisode de Connected Mate sur l'entrepreneuriat augmenté, la démocratisation de la création et cette frontière décisive entre la magie apparente de l'IA et la mécanique solide qui doit exister derrière.Découvrez NoteTaker AI, l'une des premières applications françaises conçues pour exploiter tout le potentiel d'Apple Intelligence. Disponible gratuitement sur l'App Store.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Join Us for DealMachine Unveiled: https://www.dealmachine.com/unveiled Damon Lines runs Sellers Advantage, a Southern California wholesaling company that spends over $1 million a month on real estate marketing. In this episode, he breaks down how that budget gets split across TV, radio, billboards, mail, and PPC, and why some channels lose money for months before they pay off. He also shares what building a 23-person team taught him about scaling marketing without losing control of the results. KEY TALKING POINTS: 0:00 - An Overview Of Damon Lines' Business 0:46 - Branding Across Markets 1:51 - How The Partnership Formed 6:53 - The Foreclosure Auction Model 12:45 - Selling The Company & Going Direct-To-Seller 14:57 - TV Costs & Marketing Mix 20:41 - Team Structure 22:09 - Scaling Too Fast & Systems 26:50 - Fox Appearances & LA Market 31:01 - What Buyers Do With Deals 34:58 - Damon's Investing Strategy 39:57 - Advice For Beginners 41:42 - Where To Find Damon 43:54 - Outro LINKS: Instagram: Damon Lines https://www.instagram.com/damonlines/   Website: Sellers Advantage https://www.sellersadvantage.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/ 

In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. We'll see you in The PPC Den!

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts!This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store.In this episode, you'll learn:Key wins for your Shopify marketing and operationsHow to grow your Shopify store more quickly and profitablyHow to learn from other brands' mistakes and drive smoother growth for your Shopify store0:00 Customers Buy Trust, Not Just Products2:19 The Most Important Sale You're Not Focusing On4:38 How to Source & Launch Your First Product From Scratch7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings11:38 How to 5X Your Discount Code Usage (Seguno)13:59 Pure Wholesale to E-Commerce in 4 Months16:09 Making a Profit With 27 Hands on Every Garment in DublinWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom.Seguno: Shopify Email MarketingListeners receive a free customer analysis and strategy session with an email expert.https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEOListeners receive 15% off Yoast for Shopify and WordPress with the code WWS15.https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp.https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding.https://taxcloud.com/winning

Send us Fan MailAmazon PPC relevancy shows whether keyword traffic matches shopper intent or wastes ad spend. This video explains how click-through rate, conversion rate, price, images, and titles reveal bad traffic or a bad offer. It also shows when to add negative keywords and how sales velocity, keyword targeting, and competitor pricing affect results.Stop feeding keywords that never convert, schedule a PPC strategy call and get a clear plan to cut bad traffic before it drains more ad spend: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAdvertising #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - What Amazon PPC Relevancy Means00:50 - Why Broad Keywords Send Bad Traffic01:42 - Bad Traffic vs Bad Amazon Offer02:19 - When to Add Negative Keywords02:55 - How to Check Competitor Sales Velocity03:34 - How Price and Ad Spend Affect Relevance-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Are you letting massive assignment fees slip through your fingers because you don't know how to handle aggressive sellers? Stop guessing on your appointments and start closing with absolute authority, with Brent Daniels and Jerry Norton returning to hand you the exact conversational blueprints that drive a $2,000,000+ wholesaling operation. This episode breaks down the critical difference between pure ROI and your cash conversion cycle, revealing exactly why Pay-Per-Click leads to obliterate standard agent outreach. You will learn the ultimate 50-35-10 rule for calculating instant price estimates live on the phone, how to seamlessly defuse the “what's your offer?” trap, and the genius Speed, Convenience, and Price triangle that exposes a seller's true motivation in seconds. Plus, Jerry and Brent share raw, unfiltered advice on how to build a real estate empire while working a full-time 9 to 5, handling an unsupportive spouse, and legally closing deals with zero personal capital. Be a part of the TTP training program now.---------Show notes:(0:51) Why your cash conversion cycle matters more than pure marketing ROI(2:38) The reason PPC leads generate massive assignment fees compared to agent outreach(5:45) The exact script to use when a seller's family member wants to review the contract(12:11) The Speed, Convenience, and Price triangle and why sellers can only pick two(16:36) How to navigate an unsupportive spouse and prove wholesaling is a real business(22:01) Why hiding behind books and education is costing you closed deals(28:01) The 50-35-10 Rule and how to give accurate price estimates live on the phone(30:29) The most effective ad copy for bandit signs (and which markets they work in)(32:34) The 6-to-Midnight Hustle and how to build your wholesaling empire around a 9 to 5(38:53) Why wholesalers are positioned to earn significantly more than real estate agents(42:05) How to legally and ethically close deals when you have zero personal capital----------Resources:TalkToPeopleWarm Leads DailyPropWireWholesale RegulationsTTP InsiderWholesaling LaunchTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon main image optimization helps listings earn more clicks through clear text, stronger contrast, and mobile-friendly product images. This video covers Amazon product image SEO, keyword placement, readable sizing, packaging details, and image choices that support higher CTR. It also explains how sellers can review competitor images, improve listing clarity, and make product details easier to understand in search results.Stop letting unclear product images cost clicks, get a direct listing review and a clear action plan: https://bit.ly/4jMZtxu#AmazonMainImage #AmazonListingOptimization #amazonfba Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – How to Clarify an Amazon Main Image00:40 – Cutting Board Keywords for Australia01:19 – Mobile Text, Color Contrast, and Sizes01:55 – Comparing Competing Amazon Main Images-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Chris Earley runs a mid-sized personal injury law firm with an out-sized impact in Boston, one of the biggest, most competitive legal markets around, without trying to out-spend the giants. His approach: go narrow instead of broad. He calls it the centipede method, and it's exactly what it sounds like: hyperlocal radio, community sponsorships, a name he's leaned into hard, and a brand built on being different rather than being the biggest. Conrad and Chris get into the tension between brand-building (the long game) and direct response (the "I need clients this month" game), why knowing your numbers matters more than knowing every marketing channel, and why Chris still runs PPC even with a strong brand. Plus: his favorite tools, and what it actually means to compete with yourself instead of everyone else. Catch Chris live at the Lunch Hour Legal Marketing Summit, August 11-13 in Nashville.   -Connect with Chris on LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/ -Tickets! The LHLM Summit is just around the corner. Don't regret missing the best show in legal for 2026: lunchhourlegalmarketing.com/registration -Thank you to the hippest sponsors on the proverbial block: CallRail, Lawmatics, Juvo Leads, and ALPS Lawyers Malpractice and Law Firm Insurance! Chapters 00:00 – Introduction 00:54 – Intro: Meet Chris Earley, Competing Mid-Size in a Big Boston Market 02:15 – Being Different: Leaning Into the Earley Name and Authentic Branding 03:13 – Competing With Earley, Not Everyone Else 04:57 – The Centipede Method: Going Narrow and Deep Instead of Wide 06:36 – Hyperlocal Radio and the Local Content Flywheel 09:46 – Playing the Long Game: Brand Spend vs. Short-Term Cash Needs 11:20 – Know Your Numbers: The 80/20 Metrics That Matter 12:27 – Turning Off-Practice-Area Leads Into a Win 16:24 – The Weekly Email: Giving Value to "Competitors" 18:52 – Omni-Channel Marketing: Running PPC and Brand Together 20:22 – Favorite Tools: Speed AI, Lead Docket, and CallRail  

In this episode, Heather Robinson, a seasoned Google Ads specialist, shares her journey into freelancing, the importance of community, and valuable lessons from her biggest F ups in PPC. Discover practical advice on avoiding common mistakes, the role of honesty with clients, and how testing and transparency can build trust and success.Key Topics:Heather Robinson's freelancing journey since 2012The importance of community for freelancersA costly PPC F up involving overspendingThe significance of honesty with clientsThe role of testing and checklists in PPC managementImpact of AI tools and their current limitationsStrategies for managing client expectations and mistakesThe long-term perspective in PPC careersChapters00:00 Introduction to Heather Robinson02:54 The Journey to Freelancing05:56 The Importance of Community for Freelancers08:59 Learning from Mistakes: The F-Up Story12:03 Client Communication and Honesty15:09 Mistakes in PPC: Common Pitfalls17:54 AI in PPC: Opportunities and Challenges20:58 The Long Game in PPC24:09 Final Thoughts and Advice for FreelancersResourcesHeather Robinson on LinkedIn The Freelance Life on Substack Join us on ⁠⁠⁠⁠Slack⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠ Come to the next PPC Live

Send us Fan MailAmazon FBA vs FBM affects shipping costs, Prime access, Buy Box chances, customer service, and profit. This video breaks down 10 reasons many Amazon sellers choose FBA, the cases where FBM can make more sense, and why using both may be the best setup. Watch until the end to see which fulfillment method fits each type of product and business.Still unsure whether FBA, FBM, or both is the right fit? Book a call with a My Amazon Guy expert for help choosing the best setup for the business. https://bit.ly/4jMZtxu #AmazonFBA #AmazonSeller #AmazonBusiness #Ecommerce #AmazonTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Amazon FBA vs FBM: Which is better for sellers? 0:17 Why the Prime Badge is the #1 reason to use FBA 0:54 FBA Buy Box Advantage and Featured Offer changes 1:44 How Amazon FBA handles Customer Service for you 2:42 FBA Shipping Times and inventory dispersion benefits 3:27 Using Multi-Channel Fulfillment (MCF) for Shopify & TikTok 4:32 Scaling your Amazon business with FBA logistics 5:30 Comparing FBA vs FBM Shipping Costs at scale 6:55 Why the Prime Badge is critical for Amazon Mobile buyers 8:11 How FBA removes business growth obstacles 9:34 The Amazon Trust Factor: Why customers prefer Prime 10:44 When to use FBM: Oversized and bulky products 11:39 FBM for slow-moving and fragile inventory 13:14 Strategy for sellers with large fulfillment networks 14:05 The Dual-Front System: Using FBA and FBM together-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience- How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently?3:48 - Difference Between Built for Shopify Apps and just another Shopify app4:34 - 5 Things to Look For in a good Shopify app10:08 - 5 Red Flags to Avoid in a bad Shopify app13:04 - Don't Use an App When a Simple Piece of Code Will Do16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing19:00 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

We turned Google Ads into a World Cup bracket. Three head-to-head rounds, two hosts, no referee — just the campaign types and bid strategies advertisers argue about most.In this episode of Growing Ecommerce, Mike Ryan and Chris go feature vs. feature:

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Get ready for an eye-opening episode of Build a Better Agency! This week, Drew McLellan is joined by the always generous and sharp Joe Pulizzi, author of "Burn the Playbook" and a longtime leader in the content marketing world. Together, they dig into some big questions facing agencies today: Why does the old way of doing things feel stale? How do you keep showing up—and standing out—when everything around you is changing at warp speed? You'll hear Joe Pulizzi make a compelling case for "leaning into your weirdness"—that special mix of obsession, expertise, and audience that sets your agency apart. He shares why going broad just doesn't cut it anymore and how being someone's favorite—even in a narrow niche—beats trying to be liked by everyone. Drew McLellan and Joe swap ideas for digging deep into your agency's true mission, trusting your team to help tell your story, and making sure your marketing is as good as what you create for clients (yes, really!). They dive into honest conversations about what's working, what's not, and how trust has become the secret sauce to building real, lasting relationships—especially in an AI-saturated, hyper-competitive moment. Joe also gets real about how to build your "board of life," the handful of people who support you, challenge you, and help keep you grounded as a leader.   If you're feeling the itch to shake things up—or just want some candid advice for making your agency more meaningful and resilient—this episode's for you. Walk away with a bunch of practical tips to rethink how you talk about what you do, rally your team, and create the kind of agency clients and employees can't help but trust.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Understand why the traditional content marketing model is breaking down under AI pressure and what agencies need to replace it with   Discover how to find your agency's content tilt, the recombination of existing expertise, passion, and audience that makes you unmistakably different Learn why being a generalist is increasingly dangerous and what becoming somebody's absolute favorite actually means for agency findability and growth  Find out why transparency and human vulnerability in your content build more durable trust than any feature list or capabilities deck ever could Understand why you should never try to build a community and what you should focus on doing instead Learn how to strategically assemble a board of life around you, including mentors, peers, and champions, with real intention and regular accountability Discover the less is more audit that helps agency owners eliminate scattered marketing efforts and double down on what actually moves the needle Learn why your individual employees, not your agency brand, may be your most powerful and most underleveraged marketing asset Get a practical starting framework for clarifying your agency's mission, cutting energy drains, and empowering your team to communicate with authority  

Dans cet épisode, PPC a invité deux voix aux visions opposées de l'innovation à débattre d'une question devenue stratégique : que se passe-t-il quand l'outil IA sur lequel une entreprise a tout construit peut disparaître en quelques semaines ?À partir des dépréciations de modèles et d'API décrites dans le document analysé pendant l'épisode, le débat explore une nouvelle réalité : l'innovation technologique ne promet plus la stabilité. Elle impose le mouvement permanent. D'un côté, cette accélération est présentée comme une formidable machine à progrès. Les anciens outils disparaissent, les nouveaux modèles gagnent en puissance, les architectures deviennent plus modulaires et les entreprises capables de s'adapter prennent une longueur d'avance. De l'autre, cette course crée une dette technique permanente. Migrations forcées, compétences rendues obsolètes, budgets impossibles à figer, dépendance aux plateformes, fatigue des équipes : derrière chaque mise à jour se cache un coût humain et économique rarement visible.PPC met ainsi sur la table une question essentielle pour les dirigeants, managers, freelances et collaborateurs : faut-il courir plus vite avec la technologie, ou apprendre à construire des systèmes capables de survivre à son instabilité ?Un débat sur l'IA, bien sûr. Mais surtout sur la résilience, le travail, la dépendance et la manière de bâtir une entreprise dans un monde où même les outils révolutionnaires ont une date de péremption.Découvrez NoteTaker AI, l'une des premières applications françaises conçues pour exploiter tout le potentiel d'Apple Intelligence. Disponible gratuitement sur l'App Store.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Want to stop chasing leads and start having highly motivated sellers reach out directly to you? In this episode, Brent Daniels pulls back the curtain on his 21 years of real estate experience and over $20 million spent on online lead generation to reveal his top six favorite lead sources. From free, seven-minute organic social media strategies and dominating your local market with Google My Business, to scaling up with high-converting Facebook, YouTube, and Google PPC ads, this episode is an absolute masterclass in building a massive inbound pipeline. You will learn how to automate on-market MLS offers in seconds, the secret to converting PPC leads in under 48 hours, and the exact monthly budgets required to play in the big leagues. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:57) Brent's $20 million online lead generation background(1:43) Why a clean online presence acts as your invisible resume(2:31) Using Google My Business reviews to win free wholesale deals(4:10) The 7-minute organic Facebook strategy that actually works(5:54) Automating on-market MLS offers in seconds using OfferGun(7:06) Generating high-intent inbound leads with targeted Facebook Ads(7:43) Why major Pay-Per-Lead companies are flocking to YouTube Ads(8:19) The ultimate lead source and why Google Ads (PPC) dominate the industry(8:45) How PPC leads convert in 48 hours compared to 100 days for cold calling(9:21) The critical 30-second speed-to-lead rule for maximizing PPC ROI----------Resources:OfferGunTalkToPeopleWholesaling LaunchTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability.Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews.We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first.We'll see you in The PPC Den!

Send us Fan MailAmazon sellers can use AI, CTR, product images, and packaging to get more clicks and sales.Is your Amazon packaging helping you sell, or is it holding you back? In this episode of the MAG Growth Podcast, Noah Wickham is joined by Monty Desai, founder of Pixie.AI, to talk about the 5 rules for better packaging on Amazon. They cover why screens are the new shelf space, how AI helps sellers create listings faster, and why product images can change click-through rate and sales. This video is for Amazon sellers, CPG brands, and brand owners who want better visuals, stronger packaging, and more clicks.Improve your Amazon product images and get more clicks. https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonListing #AmazonMarketing #AmazonSalesWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - The Power of AI in Amazon Listings01:00 - Introducing Monty Desai from Pixie01:50 - How Pixie Revolutionizes Listing Strategy02:45 - The Massive Advantage of AI Early Adopters05:10 - The "Free Money" of Iterative Optimization06:50 - 5 Rules for Viral Product Packaging07:40 - Rule 1: Why You Must "Go Dark" on Screens09:10 - Rule 2: Simplicity and the Thumbnail Test10:45 - Rule 3: Choosing a Unique Typeface13:20 - Rule 4: Breaking the Category Rule (The Graza Method)14:15 - Rule 5: Selling Identity over Product15:50 - L'Oreal Case Study: Dominating the Aisle16:50 - Closing Advice: Going All-In on AI-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Brands ignore the biggest part of Shopify marketing, which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5, who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale- How to nail the aftersales process- Shopify marketing done properly Timestamps0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify1:46 - Shopify After Sale Matters More3:16 - The Lost Of First Shopify Customer6:48 - How JoyT5 Started on Shopify8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity33:21 - OutroWinning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

Send us Fan MailAmazon PPC launch strategy starts with the right cost per click, ACoS, TACoS, and conversion rate targets for new product launches. Learn how to estimate category averages, calculate launch advertising costs, improve Amazon SEO, and build stronger organic rankings while scaling PPC campaigns. This walkthrough explains realistic launch metrics, aggressive PPC spending, keyword strategy, and long-term advertising goals for Amazon sellers.Stop wasting launch budget on guesswork, get a custom Amazon PPC strategy built around your category before your first campaign goes live: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSEO #AmazonSellerWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon PPC Launch Strategy Explained00:09 - Research Category Average CPC00:22 - Calculate Average Cost Per Click00:33 - Work Backwards From Selling Price00:42 - Target Conversion Rate for Product Launch01:01 - Why Higher Launch ACoS Is Normal01:15 - Recommended ACoS and TACoS Targets01:40 - Combine PPC With Amazon SEO01:55 - High CPC Warning for Competitive Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailThe game of Google PPC and lead generation has fundamentally changed. In this episode, we sit down with Amanda Wilhelm, trade marketing expert and the powerhouse behind Profit Fill. We unpacked the reality of the 2026 home services: rising costs per click, dropping organic traffic, and the heavy influx of Google AI overviews eating up valuable mobile search territory.If you want to know exactly what to ask your ad agency, how to audit your internal operations, and how to safely throttle your paid marketing up and down, this episode is an absolute must-watch.Timestamps:00:46 - Introducing Amanda Wilhelm from Profit Fill.02:11 - The Reality of Google Today: Why lead costs are skyrocketing.03:07 - How AI overviews are killing organic traffic.04:36 - Shifting ad space on mobile and why clicks hit $200.05:32 - Why HVAC shops are aggressively adding plumbing and electrical.07:00 - Is an $800 cost per booked job profitable? Decoding the long-term math.07:55 - When should a small company stay away from AI-optimized PPC?09:21 - Navigating modern multi-platform lead generation.10:15 - Marketing 101: Defining Top, Middle, and Bottom-of-Funnel trade leads.11:45 - Why the cheapest price shouldn't be your hook.12:50 - Leveraging Service Titan data to target aging equipment.14:03 - Speed to Lead: Nurturing a customer from a raw hand-raise to a 5-star review.15:30 - Why bad call scripts and phone trees destroy five-star potential.16:31 - How broken forms and missed calls kill your PPC budget.17:42 - Operator Problem vs. Agency Problem: How to evaluate your marketing team.19:40 - Conversational strategies to convert unbookable leads.21:50 - Overcoming operational bottlenecks with AI Voice Agents23:35 - Testing campaigns on ChatGPT and open-source AI search.24:35 - The Throttle Signal: Knowing exactly when capacity demands a new technician hire.25:56 - How to Maximize customer acquisition costs you already paid for?27:10 - Branded Search Strategy: How to Run offensive and defensive name bidding on Google?30:44 – The Importance of Running Branded Search Campaigns33:07 - Measuring the ROI of Branded Search Ads vs. Organic SEO35:34 - The Google AI Bidding Trap & Budget Pitfalls37:55 - Crafting Top-of-Funnel Value Creatives & "Stalker Ads"40:22 - Conversion Rates & The Agency Reinvigoration42:40 - The Fallacy of Constantly Changing Brand Messaging752:11 - Beyond the 30-Day Window: Mapping Ad Spend to Revenue Potential56:47 - How to Stop Wasting Marketing Dollars When Your Schedule is Full1:03:26 - Episode Ends.Connect with Amanda: LinkedIn: https://www.linkedin.com/in/amandaleighwilhelm/Website: https://profitfill.com/Our Sponsor: https://freeagency.ai/

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode, host Josh interviews Ritu Java, CEO of PPC Ninja, about effective Amazon PPC management. Ritu shares insights on healthy PPC-to-organic sales ratios, TACoS benchmarks, and the importance of budgeting based on net margin. She cautions about the complexities of sponsored display ads and stresses the need for regular account audits. Ritu also recommends The Goal by Eli Goldratt, highlights ChatGPT as a productivity tool, and suggests following Kevin King for e-commerce insights. The episode concludes with Ritu offering a free PPC audit and sharing her contact details.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Ritu Java, her background, and expertise in Amazon PPC and e-commerce.Healthy PPC to Organic Sales Ratios (00:00:58)Discussion on what constitutes a healthy PPC to organic sales ratio, with examples from different product categories.TACoS Benchmarks & Profitability (00:03:04)Explains TACoS (Total Advertising Cost of Sales), how it changes over time, and guidelines for setting targets.Calculating Net Margin and TACoS (00:06:07)Breakdown of how to calculate net margin, relevant costs, and what a reasonable TACoS percentage looks like.Budgeting and PPC Management Takeaways (00:08:08)Three actionable takeaways: budgeting for PPC, being cautious with sponsored display ads, and performing regular account audits.Book Recommendation: The Goal (00:11:26)Ritu recommends "The Goal" by Eliyahu Goldratt and explains its impact on understanding business bottlenecks.Productivity Tool Recommendation: ChatGPT (00:13:14)Ritu shares ChatGPT as her favorite productivity tool and describes how she uses it, especially for Google Sheets formulas.E-commerce Influencer Recommendation (00:15:09)Ritu recommends following Kevin King for his innovative ideas and influence in the e-commerce space.How to Connect with Ritu Java (00:16:23)Ritu shares how listeners can contact her for audits, masterminds, and follow her content online.Episode Wrap-up (00:16:48)Josh thanks Ritu for her time and insights, closing the episode.Links and Mentions:Tools and Software  "PPC Ninja": "00:00:50"  "ChatGPT": "00:13:14"  "Google Sheets": "00:14:05"  Books  "The Goal by Eli Goldratt": "00:11:31"  People  "Kevin King": "00:15:09"  Contact Information  "Email (ritu@ppcninja.com)": "00:16:23"  "LinkedIn (Ritu Java)": "00:16:23"Transcript:Josh 00:00:00  So today I'm super excited to introduce you all to Ritu Java. Ritu has started her e-commerce journey as an Etsy seller over ten years ago. She is the CEO of PPC Ninja, a software tools and services provider managing Amazon ads for six, seven, and eight figure brands. As someone who is really passionate about data science and advertising, Ritu has dozens of PPC mastermind programs, workshops, and webinar and has even trained hundreds of Amazon sellers on PPC. She has shared her knowledge on over 100 podcasts, webinars, blogs and conferences including the Prosper Show, Global Sources Summit, Powwow, the Billion Dollar Seller Summit, and many more. So with that introduction, Ritu, welcome to the show.Ritu 00:00:50  Josh, thank you so much for having me. I am super excited to be here and to talk all about PPC today.Josh 00:00:58  What is what would you recommend from the hundreds of accounts that you viewed. The sellers that are using your platform and software. What do you see right now is a healthy balance of PPC sales to organic sales for an established brand.Ritu 00:01:14  Yeah, and I think it's very dependent on the category. Some categories are so saturated that 60, 40, 60 PPC and 40% organic is becoming the norm. For example, just to give you an example from the pet space just so crowded, like especially if you're, you know, selling any kind of like, dog toys or, you know, pet products and things like that. there's so much competition there that, you know, 50 to 60% coming from ads is pretty normal. Like, there's no chance you can compete with mainland Chinese brands with just organic. They've already got 20,000 reviews and more like, how can you, you know, how can you even compete? Begin to compete with that, right? So the ads become your only way, your only chance of being seen. And that leads to the 6040 ratio. But in some of the other categories where it's a little bit more, you know, difficult for anyone to imitate you or to provide services that, you know, require human, you know, intensive work like support or whatever, like after the fact, it's probably still okay to get like 40% from, ads and 60% from organic.Ritu 00:02:37  So let's say research heavy products or products that require or have a good margin. Right? Have a good margin, that are not so easy to imitate those categories. You're still seeing quite a healthy ratio. So it totally depends on the category. I would recommend just making a note of that number today and just watching it over time. Because just baseline it and then you'll see whether it's going up or down.Josh 00:03:04  Yeah that's good input. And on that note, while we're talking about metrics, what do you see as a healthy tacos percentage for an established brand. And I'm sure it changes based on what category you're in. For sure, if you're supplements, you're playing a much longer term game and you're playing on subscriptions and repeat customers. But let's say for an average brand, right, that has, you know, one time customers more often than not. What do you think is kind of the ballpark tacos number to ensure that they're they're healthy and competitive across the board?Ritu 00:03:39  Yeah. So that's such a great question.Ritu 00:03:41  Really $1 million question. So okay, here's what I think of tacos. Now your tacos is going to be different at different stages of your journey. So you know when you are starting off your tacos, needs to be competitive with the market. You can't be looking at tacos as a profitability metrics. It's more of like, what's the maximum I can afford to spend in order to get this business off the ground? But then as time progresses and you start to see, you know, revenue coming in, flywheels working, everything is going fine. Then you start to tweak the, you know, the tacos target a little bit to kind of make it more profitable. so I think, it's a kind of, it's a calculation that I, look for at three points. So I look at spend. I look at revenue and I look at profits. Right. So initially, when you're just starting off, you know, even the smallest amount of spend will result in a drop in profits. You know, you're starting off.Ritu 00:04:54  You're spending money on ads. All of that is eating into your profits. But at a certain point the the spend as you increase your ad spend, it's actually going to generate revenue for you. Right. So what's the sweet spot when those two lines kind of cross over? that's the target tacos that is going to shift with, with, you know, the maturity of your of your account. So, we do say that the guideline is we don't want to spend more than 50% of net margin for your for your advertising. So I guess if you can keep that just general rule of thumb in mind, you should be fine. so no more than 50% of net margin. eventually you want...

Send us Fan MailAmazon Featured Offer eligibility, Amazon Buy Box 2026, reseller policy, wholesaler sales, and FBA ranking changes are covered here. Learn how price, seller feedback, customer experience, stock, returns, and PPC can affect Featured Offer share. This update matters for Amazon resellers and wholesalers trying to protect sales before policy changes roll out.Stop guessing why competitors keep taking the Buy Box, get a real Amazon account review before sales start slipping: https://bit.ly/4jMZtxu#AmazonFBA #AmazonBuyBox #AmazonSeller #AmazonReseller #AmazonWholesaleWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Featured Offer Eligibility Update00:35 - How Amazon Ranks Buy Box Sellers01:29 - Why Seller Eligibility Is Changing02:26 - Price and FBA Buy Box Factors03:19 - Seller Feedback and Customer Experience04:06 - Inventory, Returns, and PPC Impact05:00 - What This Means for Resellers-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork and Windsor.ai, eliminating the 3-4 hours per account it previously took to complete manually. The system pulls live metrics, merges them by keyword and ad group, and outputs a structured Excel file with an ad group summary, KPI-focused observations, and pre-populated negative keywords. It's a must-listen for those looking to systematize time-consuming account analyses and free up time to tackle other tasks. Episode Highlights:Search query reports are one of the highest-leverage tasks in Google Ads management, and doing this job manually can eat up three to four hours of work per account per cycle.Danny shares how he connected Claude Cowork to live Google Ads data through Windsor.ai and turned Optidge's entire SQR methodology into a repeatable automation.He shares what the six-tab Excel output actually contains, including auto-generated observations, pre-populated negatives, and an ad group summary that flags structural problems before anyone looks at individual search terms.The 80/20 split: See what Claude handles automatically versus where human judgment still makes the final call.This episode gives four practical lessons for building AI automations in an agency context, from documenting your process first to understanding why the ROI compounds over time.Episode Links: Digital Marketing Mentor PodcastDanny Gavin on LinkedInOptidgeClaude Cowork Windsor.ai Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Send us Fan MailAmazon 75 character title rule changes how sellers write product titles item highlights and keyword ranking. Learn how Amazon AI title rewrites affect product listings SEO browse nodes category rank and sales history. This video explains how to move extra keywords into item highlights and protect Amazon listing traffic.Don't let Amazon AI rewrite your titles and bury your best keywords—get an Amazon listing review before the rule hits: https://bit.ly/4jMZtxu#AmazonSEO #AmazonListingOptimization #AmazonFBA #AmazonSeller #AmazonTitleOptimizationWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Title Character Limit Questions00:15 - Remove Commas to Save Title Space00:23 - Put Main Keywords First00:41 - Move Extra Details to Item Highlights00:55 - Amazon AI Enforcement for Long Titles01:22 - Amazon AI Alt Text Changes02:03 - 75 Characters on Product Detail Pages02:34 - Browse Node Changes and Rank Drops02:52 - Why Category Sales History Matters03:31 - Regaining Rank After Browse Node Changes-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. Nick Trueman is outlining how brands he works with are using dropshipping to scale faster, without warehousing costs but, most importantly, harnessing Shopify's ability to provide a seamless customer experience. Struggling with suppliers and stock issues? Struggle less with lean dropshipping on Shopify. In this episode, you'll learn: - How brands are leveraging dropshipping for faster growth- Learn how your Shopify brand could scale faster without stock headaches, and easily test new product ranges. - Stop spending months, some times years, trying to get hold of the right stockTimestamps:0:00 Why Every Shopify Dropshipping Is For Every Brand 1:04 Reason #1: Sister Products & Filling Seasonal Gaps With Dropshipping3:02 Reason #2: Test New Shopify Products Without Spending a Penny4:25 Reason #3: Avoid Stocking Bulky & Big Ticket Items5:40 Reason #4: Partner Brand Collaborations via Dropshipping7:35 How Big Brands Are Already Using Shopify Dropshipping9:01 The Smart Way to Consolidate Drop Ship Orders Into One Package11:19 How to Build a Seamless Customer Experience With Multiple Suppliers16:31 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the UK, servicing brands all over the world. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailIn this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSellers #AmazonPricing #EcommerceTips #AmazonPPC #amazonprofits Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The "Discount Addiction": Why brands over-rely on markdowns 1:30 - Felix Hoffman's background at Zalando and the birth of 7Learnings 3:10 - What "Set it and Forget it" pricing actually costs your business 4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom 5:24 - Understanding Price Elasticity on a product level 6:35 - Is Dynamic Pricing a trust-killer for luxury brands? 7:56 - Why Pricing and Ad Spend must be optimized together 10:45 - Using Google Maps logic for retail growth 12:40 - Case Study: Decreasing discounts to increase sales volume 16:14 - Agentic Shopping: How AI assistants will change pricing forever 19:17 - Long-term forecasting: Managing stock and liquidation cycles 23:25 - Why Pricing is the #1 AI investment for Amazon sellers 25:03 - Advice for technical founders: Marketing vs. Product-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another can't-miss episode of Build a Better Agency! Drew McLellan sits down with Laura Lopuch, client and partner acquisition expert and creator of the WARM cold email methodology, to challenge everything you think you know about cold email outreach. If cold email is something you have written off as spammy, pushy, or simply ineffective, Lopuch has a fundamentally different approach that has already helped over 2,000 agency owners and solo service providers land high-value clients without feeling gross about it. In this episode, Laura walks through the four-part WARM framework, welcoming, addressing what's in it for the recipient, revealing yourself as the solution, and moving the conversation forward, showing exactly how to build a cold email that reads like a real human wrote it for one specific person. You'll learn why making 75 to 80 percent of your email about the recipient is the core principle that separates cold emails that get forwarded from ones that get deleted. If you've ever wondered how to reach a prospect who has never heard of your agency and actually get a reply, Lopuch's cold email system delivers a clear and repeatable answer. Laura and Drew dig into the tactical details that make this work in practice, from research strategies that uncover the right hook for each prospect, to subject line construction built around open loops and curiosity, to the follow-up sequence that most agency owners skip entirely. They also explore how to identify a prospect's driving motivator, the deeper goal that makes them willing to say yes before they have even finished reading your email. Whether you're an agency owner who has never tried cold email, someone who has tried it and given up after a round of silence, or a veteran looking to systematize new business outreach, this episode will reshape the way you think about reaching out to prospects. Tune in and discover why the right cold email does not feel cold at all. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Discover the four-part WARM framework and how each element works together to create a cold email that earns real replies Learn why making 75 to 80 percent of your email about the recipient, not yourself, is the single biggest shift that changes your results Understand how to identify a prospect's driving motivator and tie your pitch to an existing goal they are already pursuing Learn the research tactics that let you write personalized, relevant emails without spending hours hunting for details Find out why "are you interested?" is the most effective call to action for high-ticket agency services Discover the subject line approach that generates curiosity and open loops instead of getting ignored Learn how many follow-ups to send, when to send them, and what to say to keep the conversation alive Understand how to turn cold email into a predictable client acquisition system with clear inputs and consistent outputs Get the open rate and reply rate benchmarks you should be hitting when the WARM method is working correctly

Season 5, Episode 24Getting Real About Google Ads for Pest ControlIn this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down what pest control, wildlife control, and lawn care owners really need to understand before spending money on Google Ads.We discuss the difference between traditional PPC and Google Local Services Ads, why a Google Ads “conversion” is not always a real qualified lead, and how to think through the true cost of turning clicks into booked customers.Using a simple example of an $18 average cost per click, Casey explains how 8 to 10 clicks may create a Google Ads conversion, but once you factor in true lead quality and sales close rates, the real cost per new customer may be much higher than what shows inside the Google Ads dashboard.This episode also covers high-intent pest control keywords, the importance of strong landing pages, clean tracking, call handling, speed-to-lead, and recurring service value.The big takeaway: Google Ads can work extremely well for pest control companies, but only when the full system is built correctly—from the search keyword to the booked customer.Website: RhinoPestControlMarketing.comEmail: casey@rhinopros.comPhone: (866) 661-4107Podcast: The Pest Control Marketing Domination PodcastContact Rhino Pest Control Marketing

Send us Fan Mail See how Amazon sellers calculate customer acquisition cost using reports, ads, and repeat orders.Amazon does not show customer acquisition cost as clearly as Shopify or WooCommerce. This video walks through the Business Reports, Brand Analytics, repeat purchase data, ad spend, ad orders, TACoS, CPC, conversion rate, and new-to-brand reporting needed to estimate CAC on Amazon.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSeller #AmazonFBA #AmazonAdvertising #AmazonBusinessReportsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - How to Calculate CAC on Amazon 0:42 - Navigating Amazon Business Reports 1:10 - Units Ordered vs. Total Order Items 2:18 - Why Amazon Repeat Purchase Data is Tricky 3:25 Using Brand Analytics for Repeat Behavior 4:27 Analyzing Ad Spend and Orders 5:09 The CAC Calculation Formula 7:48 Calculating CAC for New Customers 8:32 Advertised CAC vs. Organic Discovery 10:12 Using CPC and Conversion Rates for Fast Metrics 11:50 Advanced Profit Analysis with My Amazon Guy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes. This week, Nick speaks to Cara Marin from Seguno who's helped create a report that analysed over 182m discount codes. Cara is part of Seguno, an email platform for Shopify brands who also have a Bulk Discount Code Shopify app. Check out the app here: https://www.seguno.com/bulk-discount-code-botIn this episode, you'll learn: - Learn how to maximise revenue, like other brands, with your Shopify discount code strategy- Understand how brands use codes in your specific segments - Stop having generic codes shared all over the internet, decreasing your margins and stopping orders from happening 0:00 - Intro2:25 - Relationship-Based Discounts on Shopify vs Seasonal Discounts5:05 - Finding the Sweet Spot7:12 - What's the Right Shopify Discount Percentage?11:06 - Unique Discount Codes on Shopify & Why Do They Matter?13:14 - How to Boost Shopify AOV by 260% With One Simple Code Tweak19:47 - Only 4% of Shopify Brands Are Segmenting Discounts25:25 - Percentage Off vs Amount Off30:16 - OutroThe Winning With Shopify podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

What does it take to net over $1.2 million in real estate by the time you are 25? In this incredible Throwback Thursday episode, Brent Daniels sits down with JC Coulter, a 25-year-old powerhouse who went from losing $80,000 on his first flip to building a massive, vertically integrated real estate empire. JC breaks down his exact formula for deciding when to wholesale versus when to flip, how he leverages high-intent PPC leads for massive ROI, and the mindset required to juggle five different real estate businesses without losing your sanity. Plus, hear the exact breakdown of how JC turned a single phone call into a jaw-dropping $115,000 assignment fee! If you are ready to stop playing small and start scaling up, this is the episode you cannot miss. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:49) Wholesaling vs. flipping and JC's 80/10/10 deal mix(2:52) From a brutal $80K loss to wholesaling success(5:05) The "Greater Fool" theory and exploring exit strategies(7:54) Vertical integration (Brokerage, construction, and lending)(11:05) The KISS principle: JC's flip vs. wholesale formula(13:37) Netting $1.2M at 25 and the responsibility of wealth(17:31) PPC "Wizards" and why high-intent leads dominate(21:41) How to find and hire amazing business operators(24:41) Bouncing back by shifting your mindset after tough days(25:53) Deal breakdown while securing a $115K wholesale payday----------Resources:TalkToPeopleJoe Homebuyer ColoradoTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley shares his strategic framework for approaching major sales events like Amazon Prime Day, Black Friday, and Cyber Monday. Rather than chasing short-term profits, Josh advocates using these events for customer acquisition through aggressive discounts on front-end products. Using Athletic Greens (AG1) as a prime example, he illustrates how maintaining a cohesive brand promise drives long-term success. Josh also emphasizes the importance of the 3:1 lifetime value to customer acquisition cost ratio as the key metric for sustainable e-commerce growth.Bullet Points:Strategic approach to major sales events (Amazon Prime Day, Black Friday, Cyber Monday)Importance of customer acquisition over short-term profitsUse of aggressive discounts on front-end products to attract new customersCase study of Athletic Greens (AG1) as a successful brand exampleFocus on maintaining a cohesive brand identity and promiseEmphasis on understanding and optimizing customer lifetime value (LTV)Recommended LTV to customer acquisition cost (CAC) ratio for scalable growthImportance of thoughtful product packaging and messaging for customer engagementCaution against short-term gimmicks that can damage brand trustStrategies for using sales events to clear excess inventory and enhance brand equityTimestamps:00:00:00 Approaching Major Sales EventsThe host discusses different strategies for sales events like Prime Day, Black Friday, and Cyber Monday for e-commerce brands.00:00:52 Introduction to the HostJosh Hadley introduces himself, his e-commerce experience, and the focus of the podcast on building a true brand.00:01:48 Defining a Real BrandA real brand sells a promise to a customer, not just products. The host uses Athletic Greens (AG1) as an example.00:02:52 AG1's Brand Promise StrategyHow AG1 uses a starter kit to introduce customers to their brand promise of convenient health and wellness.00:03:54 Prime Day as Customer AcquisitionThe primary goal of Prime Day should be front-end customer acquisition, not short-term profitability, to build an ecosystem.00:05:57 The Importance of Customer Lifetime Value (LTV)Focusing on the long-term LTV of a customer and the 3-to-1 CAC to LTV ratio for sustainable scaling.00:07:51 AG1's Customer OnboardingAG1's starter kit includes materials to onboard customers into their ecosystem and encourage repeat purchases, building long-term trust.00:09:04 Long-Term Brand Building vs. Short-Term TacticsThe best brands focus on a 3-5 year time horizon, building trust through repetition and delivering on their promise.00:11:06 Creating a Cohesive Brand EcosystemBrands should have a lead offer that introduces customers to an entire ecosystem of products delivering on a single promise.00:13:22 The Two-Pronged Strategy for Sales EventsUse aggressive discounts on acquisition products to attract new customers and use the event for liquidating excess inventory.Links and Mentions:Tools and Websites"AG1 (Athletic Greens)": "00:01:48""Expandify": "00:07:00"General Concepts"Lifetime Value (LTV) Ratio": "00:05:57"Recommendations"Front End Acquisition Offers": "00:13:22""Liquidation Offers": "00:13:22"Transcript:Josh Hadley 00:00:00  One of the biggest topics that's always up for debate this time of year is, hey, how should I approach Prime Day? Should I be aggressive giving out a bunch of discounts? Should I turn off my PPC campaigns and just maximize profitability? Should I actually increase my prices and not decrease them? So I just ride the high of all the traffic that's going to Amazon? Well, today I'm going to be diving into how I'm going to be approaching Prime Day moving forward. And this also includes Black Friday, Cyber Monday as well. Welcome to the Econ Breakthrough podcast I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. Who am I? My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife and the father of four children.Josh Hadley 00:00:52  I've been selling in the e-commerce space for over a decade, doing over $20 million in annual revenue, doing multi-millionaire on other sales channels such as Amazon, TikTok, Shop and Shopify, and also the host of the number one e-commerce podcast for business strategy. And that is Ecomm breakthrough. Today, I want to share with you our mindset of how we're approaching Prime Days moving forward. This also includes how we're going to be approaching, Black Friday, Cyber Monday, and what some of the best brands out there in the e-commerce space are doing. I think that this is game changing because this kind of piggybacks off of what I've talked about in the past, which is, are you actually building a true brand, or are you just trying to sell products on Amazon, or are you just a product brand that's just slapping their brand name on a bunch of different random products that don't have a whole lot of cohesion? If that's the case, you probably don't want to listen to the rest of this podcast episode because it's not going to be relevant for you.Josh Hadley 00:01:48  This is going to be for those sellers that are actually trying to build a real brand. And what does a real brand mean? It means you're not just selling products, it means you're selling a promise to a customer, and then you're actually able to deliver on that promise to a customer. Now, one of the best examples that I want to dive into is aji one. And aji one does an excellent job of this on Amazon because they know exactly who they are as a brand. You don't just see Aegon all of a sudden coming out with, hey, now they're selling socks. Aegon supplements is not coming out with, you know, iPad covers or cell phone cases or anything like that. They're not an opportunistic, you know, product business. Instead, they are actually a brand trying to serve a very specific target market and customer delivering on the promise of, hey, if you come to us, we will provide you with the fastest, easiest way to get all of your vitamins and minerals in a very efficient way so that you are living your best life, that you are living, you know, in an optimal health environment.Josh Hadley 00:02:52  Okay. That's their brand promise. Now, are they actually able to deliver on this promise. And so ultimately, I share with you this example because this is what's going to be kind of set the foundation for why you're going to execute prime days and all of the big deal days like Black Friday, Cyber Monday in a new framework. So with AG one, one of the things that they do knowing their brand promise is how do I introduce people to our products to let them know, hey, they're tasty, they're easy, they're convenient, and hopefully you feel better while you use these. That's their brand promise. Okay, so how do they do that? Well, they have a seven day starter kit that they sell on Amazon. Now. They also sell some of their other SKUs on Amazon as well. But one of their key things and I just pulled it up. They're doing over 2000 units a month just on their one supplement, ...

Send us Fan MailAmazon main image optimization helps sellers improve CTR, Amazon SEO ranking, and product traffic. This video explains how better images, backend keywords, A+ content, PPC, and outside traffic can help a product gain market share. Learn how Amazon listing optimization, sponsored ads, influencer traffic, and search ranking work together when sales are stuck.Stop guessing which listing change will move sales, get a real Amazon growth plan built around your CTR, PPC, and ranking gaps: https://bit.ly/4jMZtxu#AmazonSEO #AmazonPPC #AmazonListingOptimization #AmazonFBA #AmazonCTRWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How to Grow a Product Doing $1,000 a Month00:19 - Main Image Changes for Higher Amazon CTR00:52 - Amazon SEO Keywords in the Ranking Strike Zone01:15 - Why CTR Gains Can Beat Conversion Changes01:55 - Amazon PPC Growth Before Trying DSP02:25 - Outside Traffic and Influencer Sales Support-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today.

Are you leaving money on the table by letting your marketing budget sit idle? In this live masterclass, Brent Daniels pulls back the curtain on the exact strategies needed to dominate the 2026 real estate market. With interest rates dropping below 6% and a renewed push to fuel the economy, the market environment is shifting, and Brent breaks down how to pivot your business to stay ahead of the curve. From the "top of the pyramid" power of Google PPC to the strict operational rules for virtual wholesaling, this episode provides a blueprint for scaling your business with high-intent leads and unbreakable discipline.Discover the "5-10-50" rule for structuring bulletproof seller finance deals, why you must stop chasing generic Pay-Per-Lead (PPL) sources, and how to recycle your marketing budget eight to ten times a year. If you're ready to stop guessing and start scaling, this deep dive into PPC management, SEO, and acquisition discipline is your guide to building generational wealth. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:38) The realistic starting budget for a solo PPC campaign(3:51) Why Google leads are the "top of the pyramid" for lead purity(7:12) How PPC allows you to recycle your marketing budget 8–10 times a year(12:45) Understanding the volatility of Facebook algorithms vs. the Google ecosphere(16:20) The 30-second rule and are you "gangster" enough to handle lead speed?(19:52) How to find cash buyers paying top dollar for flips and rentals(23:01) How to save a deal when margins are tight(25:00) Why you're getting outbid in competitive markets(26:44) Brent's best life advice, the power of "go make friends" and taking ownership(33:15) AI voicebots vs. human acquisition managers: When to automate(37:47) The 5-10-50 Rule for creative financing success(50:19) Building generational wealth through skills and discipline----------Resources:TalkToPeople.comTTPInsider.comPropertybaseCreative Finance PlaybookTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?