Podcasts about PPC

Leads are the lifeblood of any successful wholesaling business—and today's guest knows exactly how to generate them. Brent Daniels sits down with digital marketing expert Brandon Bateman, who specializes in pay-per-click (PPC) advertising for real estate wholesalers. In this episode, Brandon breaks down his proven strategies, shares real campaign insights, and reveals the key metrics and performance indicators that drive consistent, high-quality leads. If you're ready to scale your deal flow, this is a conversation you don't want to miss. For more action join the TTP Training Program.---------Show notes:(0:52) Beginning of today's episode(3:50) The difference between digital marketing and traditional networking(18:41) Digital marketing loves big volume(20:41) Inside look at closing rates from pay-per-click ads(24:10) The time it takes to see results from pay-per-click advertising for your wholesale business----------Resources:Zillowwww.datacollective.com/ttp To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes renowned marketing thought leader Marcus Sheridan to tackle some of the most pressing challenges—and exciting opportunities—facing agency owners today. Known for his influential book They Ask, You Answer, Marcus brings a fresh perspective to the table with the launch of his new book Endless Customers, focusing on how agencies can thrive in a rapidly evolving, technology-driven landscape. In this engaging conversation, Drew and Marcus dive deep into the shifting dynamics of content marketing and client engagement, especially in the age of AI and digital transformation. Marcus shares lessons from his own entrepreneurial journey—from saving his pool company during the recession by embracing innovative marketing tactics, to helping other organizations transition into strategic, indispensable partners for their clients. The discussion highlights the importance of moving beyond deliverables and embracing a coaching, strategy-first mindset to remain relevant and valuable. Listeners will walk away with actionable strategies, including the critical role of self-service tools like pricing estimators and self-scheduling platforms, which empower clients and drive measurable results. Marcus and Drew also underscore the increasing necessity for agencies to become trusted AI guides, equipping clients with the skills and confidence to harness new technologies across all facets of their business. Practical tips on fostering a culture of strategic thinking, ongoing communication training, and prioritizing trust-building with clients make this episode a must-listen.  Whether you're looking to future-proof your agency, deepen client relationships, or implement innovative self-service solutions, this episode is packed with both inspiration and step-by-step advice. Tune in to discover how you and your team can shift from order-takers to indispensable strategic partners—and build a foundation for stronger, more profitable client engagements in 2025 and beyond.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The shift from deliverables to strategic coaching as a core agency value  Embracing AI as both a tool and a key area of expertise for clients Prioritizing self-service tools and experiences to align with modern buyer behaviors Developing agency teams to think and act like coaches, not just order takers The critical role of ongoing communication training to reduce client churn Using pricing transparency and estimators to drive qualified leads and fast wins Building trust and indispensability to secure long-term client relationships  

Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.   From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable business—without chasing more orders.   Want personalized help identifying your margin killers?   Request a Free Amazon Brand Audit at: www.weavos.io

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you're paying $5K or $300K per container.It's messy. It's essential. It's surprisingly therapeutic. We'll see you in The PPC Den!

Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MSIn this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website authority and fostering customer relationships, leading to sustainable growth. In contrast, PPC offers immediate visibility, perfect for urgent marketing needs.Join SEO expert Favour Obasi-ike as he shares targeted insights into these advertising strategies, emphasizing the importance of high-quality content and a well-structured website.This episode is essential for businesses aiming to refine their online presence and make informed marketing decisions. Discover how a balanced approach can align with your unique business goals and resources.Frequently Asked Questions: SEO vs. PPCWhat are the fundamental differences between SEO and PPC?SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both forms of online advertising aimed at increasing visibility and driving traffic, but they operate on different principles. SEO is considered "organic advertising," focusing on optimizing a website to rank higher in search engine results naturally over time. This involves consistent effort to improve content, structure, and authority, ultimately earning traffic without direct payment per click. PPC, on the other hand, is "paid advertising" where businesses pay a fee each time their ad is clicked. This allows for immediate visibility and can generate traffic quickly, but it requires a direct monetary investment for every interaction. While both aim to attract attention and retention, SEO builds a long-term, compounding asset, while PPC offers more immediate, controlled exposure.What are the typical conversion rates for SEO and PPC?According to the Fire US Marketing, the average SEO conversion rate in 2025 is projected to be 2.4%. This represents a slight increase from 2.2% in the previous year, indicating that SEO remains a viable and growing strategy. In contrast, the conversion rate for PPC (pay-per-click) is significantly lower, dropping to 1.3%. This suggests that while PPC can deliver quick traffic, the quality of that traffic in terms of conversion to desired actions (like sign-ups or purchases) may be lower compared to organically acquired traffic.Why is building content on a website crucial before investing in paid advertising?Without existing content, a website lacks the "real estate" to convert visitors into valuable leads or customers. Creating numerous pages, blogs, and resources transforms a basic website into a "candy store" that offers value and encourages longer engagement (higher sessions per page). Running ads to a content-rich website means you're investing in a well-established ecosystem that can provide a better return on ad spend and build lasting relationships, rather than just driving fleeting clicks.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

On today's Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is joined by Micah Nichols who breaks down how a Joe Home Buyer franchise in Kentucky made $250K from just six deals using a simple direct mail strategy—offering 90% of ARV to reel in seller leads. Show notes -- in this episode we'll cover: Micah and Brent discuss why direct mail is dominating over cold calls—and how answering calls live with the right tone can be the difference between closing and losing a deal. Deep dive into Micah's data service providing the probate and inherited property leads used by top investors in the Rhino Tribe. The mindset shift investors need: Stop trying to convince sellers. Instead, discover those who already want a cash-as-is offer and align with their goals. Why high-quality, low-volume leads lead to massive profit spreads—with examples of $50K+ wholesale fees and a $190K multifamily buy appraising at $390K -- all the details inside the episode. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today's Weekly Buzz.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Prime Day is back July 8-11, with double the days and millions of deals https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce TikTok Shop is where shoppers come to discover https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who've already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours. TikTok Rolls Out New Badges To Highlight Seller Performance https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/ Helium 10's Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon's ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions. Resellers can now generate reviews with Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4 Roku And Amazon's New Deal Will Target 80% Of US CTV-Watching Households https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/ TikTok Shop to launch e-commerce service in Japan as soon as this month https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/ Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event. Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100. For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don't miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar. This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Prime Day 2025 Dates 03:11 - Temu Shipping From China Again? 06:19 - TikTok Shop Up 120% 09:58 - Influencer Finder 16:26 - New TikTok Badges 17:59 - Training Tip of the Week 21:59 - Vine For Resellers 22:57 - Roku X Amazon 25:17 - TikTok Japan 25:37 - Amazon Black Friday Week? 27:14 - Webinars/Workshops

One of the fastest ways to boost your Amazon sales? Fix your damn listings. Our guest today drops $100K image hacks, avatar secrets, and AI tips you can use today.   What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape.   Kamal's journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team.   As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive.   In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss: 00:05 - Optimizing Amazon Listings for Higher CTR 07:12 - From Streaming Boxes to Amazon Agency 11:53 - Global Growth of Creative Amazon Services 13:45 - The Importance of Quality Product Imagery 18:27 - Building Customer Avatars for Sellers 22:10 - Creating Customer-Centric Product Images  25:40 - Positioning and Differentiating Avatar Images 26:39 - Positioning Tests and Customer Avatars 30:02 - Evolving Amazon Listing Strategies With AI 31:37 - Importance of AI in Online Listings 35:29 - Adjusting Images for AI Recognition  37:36 - AI Impact on E-Commerce Evolution 38:21 - Impact of AI on E-Commerce Industry 46:30 - Maximizing Amazon Listing Creatives With AI 42:26 - Future of Amazon Listing Customization 49:12 - Transforming Ads With Creative Solutions 57:46 - E-Commerce Strategies and Tips Newsletter

Agile in Construction: Managing The Network of Promises in Lean Construction, with Luca Cotta Ramusino Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Luca defines success in Lean construction through two critical metrics from the Last Planner Method: PPC (Percentage of Plan Complete) and RNC (Reasons for Not Completing). Success means creating reliable promises in what he describes as construction's "network of promises." The Last Planner Method removes layers of management by having those closest to the work do the planning themselves. PPC measures how reliable your promises are—similar to Scrum's definition of "done"—while RNC identifies where problems concentrate, typically in 2-3 areas. Both the work provider and receiver must agree on what "complete" means for these metrics to be meaningful. Featured Retrospective Format for the Week: Reflect and Disinfect Luca developed this daily retrospective practice where people share what was interesting about their work day without formal meetings. Inspired by both Scrum retrospectives and Toyota's focus on reflection and introspection, this 15-minute format answers three questions: what should we continue doing, what should we stop doing, and what should we start doing? The practice emphasizes that teams need moments to stop and think back in order to improve how they work. The informal nature makes it accessible to construction crews who might resist traditional meeting formats. Self-reflection Question: How reliable are the promises your team makes, and what patterns do you see in the reasons they're not kept? [The Scrum Master Toolbox Podcast Recommends]

In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.Together, Paul and Max explore the power of telling your brand's authentic story, share their insights on how AI is reshaping creative industries, and offer real-world lessons from their own experiences with both successful and failed campaigns. Topics include: maintaining brand consistency; the impact of AI on creativity; the importance of understanding your audience; learning from marketing mistakes; why authenticity drives success. Tune in for a conversation full of valuable takeaways to help you refine your brand and marketing approach.Connect w/ Eric Elliott:Website: ⁠⁠https://ericelliott.com/⁠⁠Facebook: ⁠⁠https://www.facebook.com/ericelliotts...LinkedIn: ⁠⁠https://www.linkedin.com/in/iamericel...YouTube: https://www.youtube.com/@EricMElliott Instagram: ⁠⁠https://www.instagram.com/ericmelliot...Twitter: ⁠⁠https://twitter.com/EricMElliott⁠⁠Tiktok: ⁠⁠https://www.tiktok.com/@ericmelliott⁠⁠Email: Eric@EricElliott.comText: 843-279-5843⁠Connect w/ Paul Schmidt:Website: wecraftcreative.comInstagram: https://instagram.com/craftcreativeusaYoutube: https://www.youtube.com/@craftcreativeusaEmail: paul@wecraftcreative.comPhone: 843-804-9470Connect w/ Maximilian Pyle: Website:https://vipmarketing.com/ Instagram: https://instagram.com/vipmarketingusa Youtube: ⁠https://www.youtube.com/c/vipmarketingtv Email: ⁠maximilian@vipmarketing.com Phone: ⁠877-220-8471Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to client dishonesty.The Setup:Client: Indoor children's playground in FloridaTiming: Christmas period (peak season)Problem: Google Ads account suspended for "circumventing systems"The 2-Month Investigation:Google support only provided generic responsesTeam checked for malware, IP issues, site problemsDeveloper unavailable during holidaysClient increasingly frustrated as traffic plummetedKey Takeaways1. Client Transparency Works Both WaysAgencies aren't the only ones who can lack transparencyDishonest clients can create major problems for agenciesAlways verify client claims rather than taking their word2. Enhanced Onboarding ProcessRed flags to watch: Clients being "cagey" about previous data, refusing analytics access, claiming previous agencies won't release dataNew process: Screen share with clients to check existing accounts at ads.google.comDue diligence: Don't just ask—verify what accounts already exist3. Crisis Management Best PracticesDocument everything in writingFile support cases immediatelyDon't try to solve complex issues aloneStay accessible and communicate regularly with clientsBe transparent about what you're seeing on your end4. Industry Evolution Insights Then: Keyword stuffing, siloed thinking workedNow: Requires holistic approach across SEO, social, PPCKey mindset: Don't resist change—embrace it or leave the industry5. Healthy Approach to PPC MistakesMistakes are inevitable for everyone in PPCOwn up immediately and explain implicationsDon't let mistakes rattle your confidenceShare failures, not just successes, to help the community learnThe industry will humble big egos6. AI & Automation CautionsExample: P-Max with store visits has 5-7 day reporting lagBe careful with click-based conversions like "Get Directions"Don't blindly trust algorithm optimizationProfessional ImpactThis experience taught Susan to completely revamp her onboarding process and be more selective about clients who show transparency red flags. The relationship ultimately soured and ended, highlighting how client dishonesty can damage professional relationships beyond just the immediate technical problems.Bottom LineThe biggest lesson: Trust but verify. Even experienced PPC professionals can be blindsided by client dishonesty. Implementing thorough onboarding processes and maintaining detailed documentation can prevent similar disasters.00:00 Introduction to PPC Live Podcast00:49 Guest Introduction: Susan Richards-Benson02:19 Susan's Journey from Journalism to Paid Search03:48 The Evolution of Digital Marketing06:00 Fun Facts and Personal Interests06:58 The Big F-Up: A Client's Google Ads Suspension16:27 Lessons Learned and Advice for Marketers21:53 The Role of AI in PPC25:00 Conclusion and Upcoming EventsFind Susan on ⁠LinkedIn⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠PPC Live⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠Newsletter⁠

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode, we talked to a seller who began as a newbie on Amazon, asking questions in the Helium 10 Facebook group way back in 2019, and is now on pace to make $3 million in sales this year.   ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   What if you could transform from a complete novice to a $3 million Amazon seller within a few years? Join us as Amina Solohova, a vibrant member of the Helium 10 members Facebook community, unveils her incredible journey from an international relations student in St Petersburg to a thriving entrepreneur navigating the bustling world of e-commerce. With stops in Thailand, Spain, and now Ireland, Amina shares how her relentless pursuit of a fulfilling career led her to Amazon, despite having no background in business. Listen to learn how community involvement and determination can propel you to unprecedented heights.   Amina's story isn't just about selling products; it's about mastering strategies and tools that ensure success in competitive markets. Together with her husband, she's managed to maintain a healthy profit margin, even in Europe's challenging market landscape. She opens up about the pivotal role Helium 10 has played in streamlining her operations and how they've effectively handled PPC and product design. Plus, she gives us a glimpse of her ambitious expansion plans, which include potential ventures onto platforms like TikTok Shop and launching in new markets across the US and Europe. But that's not all—experience the camaraderie and local flavor as Amina recounts hosting a memorable meetup with Irish sellers. As she anticipates breaking sales records and invites us to future discussions on her ongoing success, Amina's insights become a beacon for aspiring Amazon sellers. This episode is not just a testament to innovation and resilience in e-commerce; it's an invitation to embrace the power of community and the endless possibilities it offers.   In episode 675 of the Serious Sellers Podcast, Bradley and Amina discuss: 00:00 - From Newbie to $3 Million Seller 01:07 - Helium 10 Community Engagement Yields Amazon Success 13:13 - Optimizing Amazon Sales and Strategies 13:51 - Utilizing Facebook Groups for Amazon Sellers 17:35 - Expanding Business to Europe and Online 22:59 - Localizing Amazon Listings for Higher Conversion 23:30 - Global Amazon Seller Strategies 26:32 - Keywords in Amazon Sponsored Brand Targeting 32:05 - Importance of Native-Sounding Listings 34:17 - Ireland Meetup and Future Plans

Send us a textSellers miss this simple text SEO fix on Amazon listings. It helps boost indexing and get seen fast.Steven shows how to add crawlable text, fix meta descriptions, and check keyword growth using Helium 10.Grab the free SEO Toolkit that shows exactly how to get your Amazon listings seen and ranked. https://bit.ly/457zjSl#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #Helium10Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/4jMZtxuTimestamps00:00 - SEO Tips for Better Amazon Listings00:04 - Brand Story Optimization with Crawlable Text00:17 - How Product Grids Increase Sales and SEO00:31 - Why Text Outside Images Helps Indexing00:45 - SEO Phase 1 and Free Guide Mentioned01:07 - Helium 10 Keyword Index Review with Cerebro01:21 - Organic vs Paid Keywords Breakdown01:42 - Sales Growth by Adding Crawable Text02:10 - Importance of PPC in the Honeymoon Period02:27 - Editing Meta Descriptions for Google SEO02:54 - Google Tools vs Helium 10 for Store SEO03:12 - Meta Description Strategy to Rank on Google03:30 - What to Write in Your Brand Store Meta Description03:32 - Stress-Free Selling Help from My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMost Amazon sellers miss an easy setup that helps them stay ahead after Prime Day ends. This video breaks down three missed actions sellers should always take during high-traffic events.Download our Prime Day Planner to get smart tips like this and avoid common seller mistakes: https://bit.ly/3FM1Z93#AmazonPrimeDay #PrimeDayDeals #PrimeDayPrep #PrimeDayMarketing #AmazonSellerTipsWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - The One Step Sellers Always Miss on Prime Day00:13 - Why Remarketing Matters Right After Prime Day00:35 - Using Sponsored Display for Retargeting01:26 - Best Time to Set Up Your Retargeting Campaign02:25 - Using Coupons for Brand Cart Abandoners03:29 - Brand Tailored Promotions for Post-Prime Day04:48 - Keep Sales Momentum Going After Prime Day-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In our fourth episode in the Summit Series, we pick up again with these four real estate team leaders in one conversation:- Renee Funk of The Funk Collection- Ken Pozek of Pozek Group- Ben Laube of Ben Laube Homes- Jenny Wemert of Wemert Group RealtyEach runs their business differently - from vision to lead generation to culture. So you'll hear similarities and differences, as well as agreements and disagreements, as we move through their team-building experiences, challenges, and insights.In the previous episode: what sparked their teams, how they develop agent avatars, key pieces of their operating systems, how they're managing today's market, and more.You can see or hear that episode right here: www.realestateteamos.com/episode/when-how-and-why-start-real-estate-team-summit-seriesIn this conversation: lead sources and lead distribution, repeat and referral strategies, repairing and updating systems, defining and managing culture, and looking to the future of real estate teams.Watch or listen to this Summit Series episode for insights into:- How they manage lead sources and lead distribution - from database, organic, content, and social to PPC and Zillow- Specific ways they help their agents increase repeat and referral business- What role they've put themselves in and what they're most focused on right now- The state of their recruiting funnels and what works best- How they define and manage culture- Threats and opportunities ahead for real estate teams, from going independent to competing with big brokerages to NAR and MLS considerationsWe recorded these episodes at The Creator House, a studio in Orlando created and run by our friends at Sweet Fish Media.Still ahead in this series: another conversation with operations leaders and another conversation with agentsSign up for subscriber-only episodes and email-exclusive insights so you don't miss any of them: https://realestateteamos.com/subscribeFollow our Summit Series team leaders:- Ken Pozek https://www.instagram.com/kenpozek/- Jenny Wemert https://www.instagram.com/jennywemert/- Ben Laube https://www.instagram.com/benlaube/- Renee Funk https://www.instagram.com/renee_funk/Follow Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.

On today's Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent joins the 100th episode of the Red Room podcast to unpack all things real estate. Show notes -- in this episode we'll cover: Chris Eymann, Luke, and Brent dive deep into deal flow strategies—from cold calling and social content to zero-day inspection periods and earnest money plays that help lock up contracts with confidence. Why establishing rapport, showing up with $5,000 non-refundable EMDs, and being the most professional buyer at the table separates real closers from flaky wholesalers. Discussion on market adaptability, AI-powered design tips, flipping vs. wholesaling, and how the best investors pivot through market changes without losing momentum or reputation. Luke shares how his Airbnb portfolio built from the ground up might be sold, while Brent reveals his favorite niche remains wholesaling—where speed, communication, and trust drive the game. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Welcome to another engaging episode of Build a Better Agency! This week, host Drew McLellan shines a spotlight on a topic that's both enjoyable and essential to agency life—fun. Drew is joined by Dr. Mike Rucker, a behavioral psychologist and author of The Fun Habit, for a lively exploration into how prioritizing fun and joy can make you a better leader, a more creative thinker, and ultimately, help you build a stronger agency. Mike delves into the science behind why Western culture tends to villainize fun in favor of productivity—and why that mindset is doing more harm than good. He unpacks concepts from positive psychology and reveals that constantly chasing happiness, or waiting for “someday” to enjoy yourself, can actually hinder well-being and lead to burnout. Instead, Mike explains the hedonic flexibility principle, which demonstrates that regularly scheduling small moments of joy leads to greater productivity, resilience, and creativity in both personal and professional realms. Drew and Mike discuss practical ways to infuse everyday life with meaningful fun, rather than relying on the occasional big vacation or forced office events. They address the challenges agency owners face, from time poverty and remote work's blurred boundaries to generational differences in attitudes toward work and leisure. Listeners will find actionable strategies for designing transition rituals, claiming genuine downtime, and fostering a culture where fun isn't just tolerated—it's championed.  Don't miss this episode if you're ready to break free from the grind and discover how making room for fun can transform your leadership, elevate your agency's performance, and improve your own well-being. By the end, you'll have practical tools to create more moments of joy for yourself and your team, and a whole new perspective on why fun is far from frivolous—it's fundamental!  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The critical link between fun, productivity, and agency creativity   Why scheduling small, consistent moments of joy matters more than big events Tips for reclaiming time autonomy as an agency leader Understanding and applying the hedonic flexibility principle Strategies for breaking the workaholic mindset and preventing burnout The right—and wrong—ways to foster fun within agency teams Rethinking work rituals for healthier boundaries in hybrid and remote environments

Send us a textAmazon badges like “Amazon's Choice” or “Bestseller” can impact click-through rate and conversion. Sales velocity, keyword ranking, and returns all affect how these badges are assigned by Amazon.Stop guessing, book a call and get real answers for your Amazon business: https://bit.ly/4jMZtxu#AmazonChoice #AmazonBadges #AmazonRankingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don't Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 – Types of Amazon Badges You'll See00:17 – What the Badges Mean and Why They Matter01:15 – Bestseller Badge vs. Amazon Choice02:10 – Sales Velocity vs. Reviews: What Wins?03:21 – Price and Ad Spend Influence Rankings04:16 – How Amazon Calculates for the Choice Badge05:19 – Keyword-Based Badge Logic Explained06:35 – What Improves Your Chances at Getting a Badge-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Tener el control del dinero que gestionamos es muy importante, por lo que en el capítulo de hoy os explicamos como hacemos nosotros para gestionarlos de la mejor forma. 0:00  Intro0:08 Miscelánea1:33 Nuestra Semana9:53 PPCCast+17:51 Noticias de la Semana27:34 Tema Principal57:02 Recomendaciones1:02:04 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/245-como-gestionamos-presupuestosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

On today's Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is joined by Ralph Germaine to talk about how he produces consistent deals and steady six-figure income in real estate. Show notes -- in this episode we'll cover: Ralph reveals how wholesaling rescued him from paycheck-to-paycheck burnout, allowing him to transition from DJing and school admin work to owning rentals, flipping properties, and living for free via a house hack. Ralph shares a powerful behind-the-scenes look at sourcing deals through cold calling, direct mail, and MLS—highlighting why on-market properties past 37 days are gold mines when paired with distressed sellers. Emotional case studies of sellers trading equity for peace of mind—like avoiding foreclosure, staying off the market, or preserving government assistance—highlight how solving problems is the heart of this business. A deep dive into staying power: Ralph urges new investors to take massive imperfect action, embrace early mistakes, and stay close to community—reminding us that “wholesaling is undefeated if you don't quit.” Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textHaving clear SOPs keeps Amazon teams consistent and saves hours on repetitive tasks. This video shows how brands and agencies make smoother operations through real systems. Get examples and tips from My Amazon Guy's own library of documented procedures.Get the exact SOPs we use  to generate over $1.2 billion in annual Amazon sales: https://bit.ly/4dQ2hbr#AmazonProcesses #SOPTips #AmazonAgency #MyAmazonGuy #EcommerceSystemsWatch these videos on YouTube:Are You Ready for Prime Day? https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYYou're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why Consistency Fails Without the Right System00:44 - SOPs Actually Give More Freedom01:45 - McDonald's and Airlines Follow SOPs02:58 - How SOPs Work at My Amazon Guy03:59 - Amazon Advertising SOP Example05:20 - Choosing What to Document First06:32 - Tools to Record or Type SOPs07:21 - How to Test and Improve Your SOP08:01 - How to Organize SOPs for Easy Use09:16 - Keep SOPs Updated Quarterly-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

Send us a textIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don't just run ads—they build partnerships that last. From tactical frameworks like Optidge's 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.Hear real examples of recovering strained client relationships through transparency and strategy.Discover how UGC, offer testing, and full-funnel tracking power Optidge's high-performing Meta ads.Find out how Optidge's pod model blends expertise, mentorship, and client care into every campaign.Episode Links: 

In this candid episode of PPC Live The Podcast, host Anu sits down with Peter Guba, a Google Ads expert and founder of Profit Mill, to explore the raw reality of PPC failures and how they can become powerful learning experiences. Peter shares two memorable mistakes from his career - one hilarious, one costly - that shaped him into the marketer he is today.The main story centres on a perfect storm of PPC disasters: while managing a multi-million dollar enterprise event management client, Peter's Dynamic Search Ads began targeting Christmas trivia content from the client's blog during the holiday season. This led to massive irrelevant traffic, zero qualified leads for over a month, and ultimately the loss of the client - despite Peter successfully fixing the issue using Google's data exclusion functionality.Key takeaways:1. Own Your Mistakes ImmediatelyTransparency and accountability are crucial when things go wrongClients respect honesty more than excuses or blame-shiftingThe person who made the mistake is often best positioned to prevent it from happening again2. Smart Bidding Requires Smart MonitoringAutomation isn't "set it and forget it" - it needs consistent oversightGoogle's algorithm needs substantial data to learn, which can be expensive with broad, irrelevant keywordsThird-party monitoring tools can help catch issues before clients do3. The Perfect Storm Elements to Watch ForDynamic Search Ads + Smart Bidding + Broad SEO content = potential disasterSeasonality can amplify existing targeting issuesEnterprise clients with razor-thin margins have zero tolerance for extended poor performance4. Industry Reality ChecksPPC isn't a magic bullet for fundamental business problemsUnderstand your client's organic conversion rates before diving into paid searchSome industries are simply too competitive for paid search to be profitable5. Authenticity in Professional CommunicationReal failure stories are more valuable than polished success narrativesIn an AI-driven world, genuine vulnerability becomes increasingly rare and valuable"Showing up" consistently matters more than being perfectBonus Lesson: Always double-check your presentation slides for competitor logos before sending - it might accidentally help your pitch!0:00 Introduction to PPC Live The Podcast00:53 Meet Peter Guba: Google Ads Expert05:09 Funny F-Up Story: The Logo Mix-Up08:48 Serious F-Up Story: The Christmas Trivia Disaster18:39 The Importance of Smart Bidding19:18 Learning from Mistakes20:21 Client Communication and Accountability22:02 Challenges with PPC and Demand Generation26:50 The Role of Automation in PPC28:59 The Value of Discussing Failures32:59 Final Thoughts and ResourcesFind Peter on LinkedIn and Profit MillBook a coaching call with ⁠⁠⁠⁠⁠Anu⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠ is on June 26th in Leeds, UKThe next ⁠PPC Live London⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠Newsletter⁠

In this value-packed episode, Jaryd Krause speaks with Jon Elder, an Amazon veteran who has sold over $10 million worth of products and successfully exited five private label brands for $5 million. Now a strategic consultant at Black Label Advisor and the force behind Amazon Insiders—the fastest-growing newsletter for Amazon sellers—Jon brings years of hands-on experience and a deep understanding of what makes an Amazon business truly scalable. This conversation is valuable for anyone interested in acquiring and growing Amazon-based businesses. Jon breaks down what a great Amazon business looks like—from the product catalog to innovation levels and inventory management. He highlights the red flags buyers should avoid and the markers of long-term potential that smart investors should prioritize. Gain insight into:✔️ The difference between average and investable Amazon businesses✔️ Why product innovation matters more than ever in a saturated marketplace✔️ What “good” vs “bad” inventory management looks like✔️ How to scale an Amazon business post-acquisition using smart strategies✔️ When and how to turn on Amazon PPC ads for maximum impact✔️ How to get quality reviews and leverage Amazon tools for viral visibility✔️ Risks Amazon sellers must navigate—and how to stay compliant Jon also shares thoughts on emerging platforms like Root, the social media space designed specifically for Amazon brands, and how to use them as growth levers. Whether you're a seasoned investor or exploring your first acquisition, this episode delivers tactical advice from one of the most respected voices in the Amazon FBA world. Don’t miss it. Episode Highlights 04:10 – Key metrics buyers look for in an Amazon business 05:35 – Two categories of Amazon businesses that are highly desirable 12:45 – Why buyers want simplicity and clear financials 17:00 – Using PPC to build momentum early in a product launch 19:30 – How to leverage Amazon Vine for hundreds of quality reviews 22:15 – Building long-term brand credibility through authentic influencer gifting Key Takeaways ➥ Amazon businesses with $1M–$5M in annual revenue are the sweet spot for buyers, especially aggregators and private equity. ➥ Clean financials and simple operations make your business significantly more attractive to acquirers. ➥ Having a hero product is fine—but not at the expense of diversification and risk management. ➥ Amazon Vine and influencer gifting are powerful tools for building credibility and organic momentum. ➥ Starting with a smart launch strategy—using PPC and early reviews—can create a lasting flywheel effect. About Jon Elder Jon Elder is an Amazon veteran. He first started selling on the platform in 2014 and sold over $10 million until he sold all 5 of his private label brands in 2019 for $5 million. Now he works as a strategic consultant at Black Label Advisor. He also runs the fastest growing Amazon seller focused newsletter in the world called Amazon Insiders. He has one passion: seeing Amazon native brands crush it on Amazon. Connect with Jon Elder ➥ https://www.blacklabeladvisor.com/ ➥ https://blacklabeladvisor.kit.com/amazon-insiders ➥ https://x.com/blacklabeladvs Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/ ➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause ➥ Hostinger (Website Hosting) - https://bit.ly/3HUqW0s ➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV ➥ Convert Kit (Email Software Provider) - https://bit.ly/3o10Xgx

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.In this episode, we reveal:• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation• Testing methodology that delivers results — budget allocation, timeline expectations, and success metricsWe share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.As our Head of PPC, Rebecca Pilkington, explains:"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.Get the show notes:https://exposureninja.com/podcast/dojo-53/Listen to these episodes next:Have Google's AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/How Google Changed the Future of SEO at Google I/O 2025https://exposureninja.com/podcast/dojo-51/Are AI Overviews Going to Impact Your Commercial Traffic?https://exposureninja.com/podcast/dojo-48/

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Garage door pros and home service business owners—this one's for you. In this episode, Ryan tackles the real problems affecting trades businesses in 2024: economic slowdowns, rising competition from new garage door startups, team burnout, bloated overhead, and ineffective lead generation strategies.Learn why SEO and PPC are no longer enough, and how brand-building is now the most powerful tool in your marketing arsenal. Ryan shares insights on optimizing Google Business Profiles, leveraging AI tools to boost efficiency, and developing internal leaders to reduce pressure on owners and managers.This episode covers garage door marketing, customer experience optimization, service sales strategy, AI in home services, profit margin analysis, leadership development, field service software shifts, and tactical tips to recession-proof your business.If you're struggling with slow sales, customer price sensitivity, or feeling stretched too thin, Ryan delivers practical advice you can act on today. From auditing your install margins to launching testimonial campaigns and eliminating wasteful expenses—this is a masterclass for growing in hard times.Also featured: how Ryan's voice-cloned AI podcast blew minds, how video content is fueling Google AI search visibility, and why the shift from ServiceTitan to FieldPulse is happening now.Tune in, take notes, and take action.Want to scale your garage door business from 500K to $20M+? Check out Garage Door U and join the movement.

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into: • The psychology behind referral asks • Why most salespeople fail at referral systems • How to get 70%+ close rates through strategic referrals • Role-play scripts that actually work • Using small-dollar gift cards the smart way • Social media tactics to boost organic leads through storytelling • What marketers are missing when it comes to systemic referral marketingIf you're in roofing, home services, or local contracting, this is the playbook you need to convert introductions into sales.

Success is all about finding your niche—and for this episode's guest and his team, that niche is helping established, growing businesses unlock explosive results on the Amazon marketplace. In this episode of the Marketing Boost Solutions Podcast, we sit down with our guest Peter Eickholt, Vice President of Operations at ROI Swift and a true expert in unlocking profitability on Amazon. Peter brings a wealth of experience in Amazon strategy, with a laser focus on organic optimization and cost-effective PPC campaigns. Whether you're a seasoned seller or just starting your e-commerce journey, Peter breaks down exactly how to scale sustainably without blowing your budget. From data-driven insights to the must-have tools every Amazon brand owner should be using, he shares the inside scoop that can make or break your success on the world's largest marketplace.Peter also dives into the common pitfalls Amazon sellers face and how to navigate them with precision. Learn how he helped grow a fencing brand from $750K to $1.8M in just one year, and the key tactics he uses to repeat that success across multiple brands. If you're ready to stop guessing and start growing, this episode is packed with practical tips you can implement today. Don't miss your chance to learn from one of the best in the business!Connect with Peter Eickholt belowWebsite:  https://roiswift.com/LinkedIn: https://www.linkedin.com/company/10686478/admin/dashboard/Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

L'IA générative hérite de nos biais, c'est un fait. Mais ce que l'on oublie trop souvent : elle les amplifie à travers nos prompts. La guerre contre les biais générés par l'IA commence par… votre prompt. Et si vos prompts étaient vos pires ennemis ?Dans cet épisode, PPC et Alexandre interrogent Gemini, l'IA de Google, sur un enjeu qui nous concerne tous : les biais. Biais des modèles de langage, biais dans les prompts utilisateurs, biais induits par les couches cachées de l'IA — tout y passe. Vous découvrirez :Comment éviter les stéréotypes sexistes et raciaux dans vos promptsPourquoi le prompt engineering est un art à repenser en 2025Quelle est la part de responsabilité humaine dans les réponses biaisées

In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.

Welcome to a special solocast episode of Build a Better Agency! In this midyear trend report, hosts Drew McLellan and Danyel Newcom McLellan dig deep into the evolving landscape facing agency owners in 2025. Leveraging data, global industry perspectives, and hands-on agency experience, Drew and Danyel break down what's really impacting agencies right now and what to keep your eye on as the year unfolds. This episode covers the biggest drivers reshaping the agency world—from economic and political disruptions to shifting client and employee expectations. Drew and Danyel explore findings from the 2025 Edelman Trust Barometer, including the global “crisis of grievance,” and detail the unique opportunities and obligations business leaders face as the most trusted type of institution. They reveal how financial trends, M&A activity, and even compensation expectations are shifting, providing a realistic look at growth, profitability, and future planning. You'll also hear a candid analysis of client dynamics and new business trends: increased buyer skepticism and demand for transparency, shorter contract terms, and the rising importance of social proof and niche expertise in attracting and retaining accounts. Internally, the episode explores changing workforce norms, a renewed focus on employee development and mental health, and innovative staffing strategies to increase agility and resilience. Rounding out the conversation, Drew and Danyel highlight where agencies are finding success—including the explosive impact of AI, new roles like creative technologists, the resurgence of retro campaigns, and the growing power of influencer and creator marketing. Whether you're preparing your agency for exit, acquisition, or simply striving to thrive during uncertain times, this action-packed episode provides practical, actionable insights to help you build a stronger, more sustainable business. Don't miss the chance to regroup, refocus, and get energized for what's ahead! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Navigating economic and political uncertainty in agency operations Building and maintaining trust with clients and employees Shifting trends in agency growth, profitability, and M&A activity The rising importance of transparency and authenticity with clients Harnessing outside validation and social proof for new business Leveraging innovation, partnerships, and flexible team structures Embracing AI and data-driven insights as core agency strengths

In this episode, Dave breaks down his personal strategy and process for launching new products on Amazon, detailing a four-stage approach that spans from the first few weeks after launch to ongoing strategies for maintaining sales and optimizing listings. We talk about why its important to have a pricing strategy and an ACOS goal, to have only exact match turned on, and to have reviews as soon as possible.    Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Launching a product isn't as crazy as it used to be.    Back in the 2010s, you could put up anything on Amazon and it would do huge numbers.    But today, its a different story.    You have to have enough reviews for your product and a low price to stand out from the competition at the minimum.    How do you get this all done? More importantly, what else can I do to guarantee success?    Here's the ultimate 3 month launch plan that we incorporate in our businesses for each new product we launch.    Takeaways In the first few weeks of launch, price your product 40% lower to attract buyers. Focus on exact targeting for PPC in early stages. Send your products into Amazon Vine to get reviews early. Gradually increase prices; Amazon hates when you increase prices abruptly. Utilize promotions based on how competitive your product category is. Auto campaigns help identify effective keywords that you can eventually add to your manual keywords. Aim for 30+ reviews for basic social proof. Incorporate top keywords into product imagery. If you get a lot of bad reviews, consider relaunching your product. Continuously improve your product based on customer feedback. Timestamps 00:00-  The Launch Process Overview 02:22 - Stage One: Weeks One and Two 05:44 - Stage Two: Weeks Three to Six 09:23 - Stage Three: Weeks Seven to Twelve 11:35 - Stage Four: Month Three and Beyond As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.    Don't forget to leave us a review on iTunes if you enjoy our content.     Thanks for listening!   Until next time, happy selling!

The success or failure of every real estate wholesaler comes down to one thing: generating motivated seller leads.. consistently! But with so many marketing options out there, it can be confusing! Should you start with cold calling, direct mail or go all in on one marketing strategy like pay per click? And if you do, what kind of ROI can you expect? Guys like Nick Perry built multi-million dollar wholesale operations by mastering just one marketing channel PPC (pay per click) and in this episode he explains why its worked so well for him, how it helped him build a robust wholesaling company and how he's scaled the business!Other Social Media channels: Subscribe to my main channel "Austin Zaback" https://www.youtube.com/c/AustinZabackSubscribe to my Podcast Channel "The Austin Zaback Show" https://www.youtube.com/c/TheAustinZabackShowFollow me on Social Media:https://www.instagram.com/austinzaback/https://www.tiktok.com/@austinzaback

Stephen Grootes speaks to Nqobile Ndlovu, sport Business Expert about the union's technical insolvency and R95m loss in 2024, attributed to the failed Ackerley Sports Group deal, and how a strong start to 2025 has improved their financial outlook. In other interviews, Industry leaders, including Seelan Gobalsamy of Omnia Holdings, Dawie de Villiers of Alexforbes, Matias Cardarelli of PPC, and Neville Brink of Oceana Group, about their companies' financial performances and strategic developments. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702702 on TikTok: https://www.tiktok.com/@talkradio702702 on Instagram: https://www.instagram.com/talkradio702/702 on X: https://x.com/CapeTalk702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalkCapeTalk on TikTok: https://www.tiktok.com/@capetalkCapeTalk on Instagram: https://www.instagram.com/CapeTalk on X: https://x.com/Radio702CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

In this solo episode, Michael kicks back by the river in Texas and reflects on what's really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more. We'll see you in The PPC Den!

In this episode of The Science of Flipping, I sat down with Jason from MotivatedSellers.com, one of the top lead generation companies in the game. We got real about what it actually takes to convert a motivated seller lead—spoiler alert: it's way more than a couple calls and a text. Jason breaks down why 27% of their leads close within a year, but 64% of those don't go under contract until 90+ days after the lead comes in. We dive deep into real data, proper expectations, why follow-up is everything, and how you can stop blaming the leads and start closing more deals. If you're running PPC, buying pay-per-leads, or thinking about lead gen in any serious way—this episode is your wake-up call.

In this episode of The Digital Marketing Podcast, Daniel, Ciaran, and Louise take a deep dive into the often-misunderstood world of keyword research - one of the most foundational yet complex elements of digital marketing. What starts as a seemingly simple task (“just pick some keywords, right?”) quickly unravels into a minefield of audience intent, brand positioning, search behaviour shifts, and the sometimes soul-crushing reality of traffic that doesn't convert. The trio break down the full process with real-world insight, humour, and some very candid reflections on what not to do. From teaching postgraduate students at Imperial College to running real commercial SEO campaigns, Daniel shares his evolving approach to keyword strategy - highlighting how brand clarity, buyer personas, and mapping the full user journey are essential to getting keyword research right. What you'll learn in this episode: Why volume-based keyword selection is a trap How to balance traffic, intent, and competition in your keyword choices Why middle-of-the-funnel content is often your secret weapon How to prune and optimise your existing content for better conversions The problem with vanity metrics (and what to track instead) How new AI-powered tools like Content Raptor and Keywords Everywhere are changing the game The role of search across Google, YouTube, social and even email What to look for in competitor analysis and how to use keyword clustering effectively Louise brings sharp insight into modern search behaviour and the growing importance of voice, conversational search, and featured snippets, while Ciaran opens up about years of chasing traffic volume before realising conversions are what truly count. (Spoiler: a blog about banana peels and Botox might bring in traffic—but probably not sales.) The episode ends with a step-by-step process for approaching keyword research in 2025, including content ideation, testing, SEO hooks, and how to integrate what you learn across multiple marketing channels. Key Takeaways: Keyword research isn't about finding more keywords - it's about finding the right ones. Strategic alignment between brand, content, and intent is critical. Most marketers overinvest in top-of-funnel traffic and neglect conversion-focused content. Updating and optimising your existing content can often move the needle more than publishing something new. A good keyword is one that drives results - not just visits. With tools, frameworks, and honest advice, this episode is your ultimate keyword research sanity-check. Whether you're building a content strategy from scratch or refining an existing one, this is the guide you didn't know you needed.

In this compelling episode, marketing trailblazer Jay Berkowitz takes us on a journey from his early days working for household names like Coca-Cola and McDonald's in Canada to becoming a digital marketing pioneer in the U.S. Jay shares how he helped grow a dot-com startup into a $60 million company at the dawn of the internet advertising era—before Google was even out of beta. Through a mix of firsthand stories, evolving marketing philosophies, and game-changing innovations, Jay outlines how he transitioned from consultant to full-scale digital agency founder, and how his strategic approach to sales and public speaking helped him build long-lasting success. Jay delves into the transformative impact of artificial intelligence on search marketing, the importance of leading industry trends, and his team's commitment to innovation through the "Rule of Three" and quarterly product launches. He highlights key lessons from books like The E-Myth and Traction, and explains how implementing structured systems like EOS helped him scale his agency while empowering his team. Listeners will gain deep insight into how niching down, adapting quickly to technology shifts, and building a leadership-driven culture can unlock sustainable business growth—especially in competitive sectors like legal marketing. Takeaways: Success in digital marketing and business often begins with identifying a real, unmet need—whether it's helping companies get online, educating audiences on emerging tools like Google, or modernizing direct response strategies. Solving meaningful problems builds trust and creates organic demand.Before scaling a business, it's vital to understand how to sell your services. Speaking engagements, clear value propositions, and a strong understanding of the client's pain points help establish authority and drive growth—often more effectively than traditional sales pitches.Applying systems like the EOS (Entrepreneurial Operating System) or the E-Myth framework enables businesses to scale sustainably. Implementing SOPs, structured leadership roles, and regular strategy sessions creates stability and fosters long-term growth.Leveraging emerging technologies like AI and tools such as ChatGPT or automated intake systems can offer a major competitive advantage. A proactive mindset toward testing and integrating new tools is essential to stay relevant in a rapidly evolving digital landscape.Focusing on a specific vertical—like personal injury law or franchise marketing—enables deeper expertise, easier prospecting, and better client results. Niching down streamlines operations and opens the door for scalable, repeatable strategies that outperform generalized approaches.Successful marketing today is built on data. Understanding a business's digital footprint—from Google Maps rankings to PPC performance—can uncover opportunities that significantly impact client outcomes. Tools and reporting are no longer optional—they're foundational. High-performing teams are built on trust, shared leadership, and mutual accountability. Clients who approach marketing as a partnership, trust expert advice, and operate with structured business practices consistently achieve better results and long-term growth.

On today's Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent is breaking down the best places to find wholesale deals. Show notes -- in this episode we'll cover: The exact lists Brent uses. Exactly what Brent is looking for when he searches for homes. What to watch out for when using these lists. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

From launching rockets to scaling 8-figure brands, our guest shares AI hacks, PPC wins, & the secret tactic he learned in Helium 10 Elite that made him millions on Amazon. Join us for an exciting conversation with Jerry Vida, an 8-figure Amazon seller with 17 years of e-commerce experience and a rocket-building hobby on the side. He shares his remarkable journey of navigating the Amazon landscape and achieving substantial sales success. Jerry opens up about his transition from struggling with PPC agencies to founding his own successful PPC agency. He recounts a pivotal moment from a Helium 10 Elite hack that helped him optimize lightning deals scheduling and significantly boost sales. Together, we reflect on the power of actionable insights, the role of AI in business, and the value of staying informed through curated content like newsletters. As we explore the future of e-commerce, we discuss the transformative impact of AI technology on the industry. From reducing the need for large teams to enabling data-driven decision-making, AI is reshaping the way we analyze products, develop customer profiles, and create targeted marketing content. Listen in as we examine the shift from traditional keyword-based systems to intent-based models that better understand customer behavior and preferences. By leveraging AI and real-time data, we can craft compelling narratives that resonate with diverse buyer personas and ultimately enhance branding and marketing strategies.   Finally, we tackle the intricacies of maximizing profitability on Amazon, emphasizing a holistic approach that considers all aspects of the Amazon ecosystem. We touch on the debate between flat fees and profit-sharing models in agency partnerships and the importance of selecting high-quality clients. Additionally, we discuss strategies for leveraging Amazon as a powerful tool for customer acquisition, using product inserts and targeted marketing sequences to build a loyal customer base. Throughout this episode, Jerry and Kevin share insights from their own experiences and highlight opportunities for elevating e-commerce ventures to new heights. In episode 450 of the AM/PM Podcast, Kevin and Jerry discuss: 00:00 - E-Commerce Expert Discusses Amazon Success 02:06 - Lightning Deal Hack Success Story 04:21 - Benefits of Industry-Focused Newsletters 09:08 - AI Technology in E-Commerce Growth 10:41 - Engineers Excel in E-Commerce Sales 17:52 - Maximizing Profitability Through AI Technology 20:52 - Switching From Agencies to Internal PPC 25:15 - Maximizing Profitability With Amazon Strategies 28:13 - Maximizing Profitability Through Amazon Optimization 31:54 - Future of E-Commerce 37:38 - Optimizing Product Listings for Multiple Avatars 44:02 - Leveraging Amazon for Customer Acquisition 47:39 - Rocket Science and E-Commerce Integration 48:12 - Description of Visuals on YouTube 53:14 - Rocket Launch Safety and Precautions 55:33 - Unlocking Success in E-Commerce

Ever feel like your team is sprinting straight into a wall? In this thought-provoking episode, Jason Schroeder breaks down why rushing without clearing roadblocks is one of the most dangerous habits in construction. Using a powerful analogy (spoiler: it involves smashing into walls), Jason challenges one of the most common misapplications of the Last Planner System and percent plan complete (PPC). Discover how a simple language problem—calling everything a “constraint”—is wrecking your team's ability to plan, prioritize, and stay safe. If you've ever been frustrated with chaotic boards, missed milestones, or wasted effort, this is the podcast that will shift your thinking for good. Ready to stop running into walls and start leading with clarity? Hit play now.   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.Key Takeaways:(02:11) Customers.ai identifies website visitors using AI for outbound marketing.(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.Resources Mentioned:Larry Kimhttps://www.linkedin.com/in/larrykim/Customers.ai | LinkedInhttps://www.linkedin.com/company/customersai/Customers.ai | Websitehttps://customers.aiInsightful Links:https://customers.ai/bloghttps://userlist.com/blog/b2c-saas-email-marketing/https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing's “Let Us Cook.” Packed with insights for agencies, entrepreneurs, and law firm owners, this episode is a must-listen for anyone ready to rise above the noise.Connect w/ Eric Elliott:Website: ⁠⁠https://ericelliott.com/⁠⁠Facebook: ⁠⁠https://www.facebook.com/ericelliottspeaker⁠⁠LinkedIn: ⁠⁠https://www.linkedin.com/in/iamericelliott/⁠⁠Instagram: ⁠⁠https://www.instagram.com/ericmelliott/⁠⁠Twitter: ⁠⁠https://twitter.com/EricMElliott⁠⁠Tiktok: ⁠⁠https://www.tiktok.com/@ericmelliott⁠⁠Email: Eric@EricElliott.comText: 843-279-5843Connect w/ Paul Schmidt:Website: wecraftcreative.comInstagram: @craftcreativeusaYoutube: @craftcreativeusaEmail: paul@wecraftcreative.comPhone: 843-804-9470Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/14/2025. As we quickly approach the midway point of the year, we hope this episode serves as a reminder and motivator of what can still be done in 2025. This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels. Show notes -- in this episode we'll cover: Brent answers your questions live. Knowledge from Brent and some of the best wholesalers in the industry. The most important news affecting the wholesaling industry. Your weekly dose of wholesaling motivation. Interviews with industry experts and successful wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Welcome to a timely episode of Build a Better Agency! This week, host Drew McLellan is joined by research partner Susan Baier from Audience Audit to unveil the results of the 2025 Agency Edge Research, fresh from its debut at the Build a Better Agency Summit. Together, they dig deep into how agency clients really feel about artificial intelligence—where they're embracing it, where they're hesitant, and what they truly want from their agency partners as AI becomes an ever-more central part of the marketing landscape. Susan and Drew break down the study's findings, revealing surprising good news for agencies: most clients are not only comfortable with agencies using AI, they actually want their agencies to be transparent and step up as guides and educators in the new AI-driven world. The episode introduces the three client mindsets the research uncovered—AI Embracers, AI Skeptics, and AI Opportunists—exploring what each group wants, fears, and expects when it comes to agency use of AI. Along the way, Susan shares eye-opening data that challenges common agency fears, like the myth that all clients want to replace agencies with tech or are solely focused on cost savings. . Drew and Susan discuss practical, actionable opportunities for agency leaders to build trust, grow their strategic value, and tap into new revenue streams by leading client conversations about AI. They emphasize key client desires: greater transparency around AI use, expert guidance on tools and applications, and clear communication about regulations and risk. You'll also hear why clients view agency guidance on AI as an entry point not just for marketing, but for broader organizational needs—a potential seat at the coveted strategy table.  Don't miss this episode if you want to stay a step ahead in the evolving AI landscape. You'll come away with not only a clear understanding of what your clients are thinking, but with actionable ways to strengthen your agency's position, open new doors, and create deeper, more trusted partnerships in the age of AI.  A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Exploring client attitudes toward agency use of AI   The critical roles of transparency and trust in agency-client relationships Breaking down three client mindsets: AI embracers, skeptics, and opportunists The growing expectation for agencies to be AI guides, not just service providers Why most clients value better results—not just lower fees—from AI adoption Addressing client concerns and opportunities through open AI conversations Action steps for agencies to become indispensable AI partners