Podcasts about PPC

Do you feel isolated in your real estate journey, making endless calls with nothing to show for it? Eric Montelongo put in two solid years of grueling cold calls before finally landing his first wholesale deal. Today, he and his dynamic business partner, Bryan Valencia, are on pace to crush 80 deals this year! In this exciting episode, Brent Daniels chats with these two young rockstars from Central Valley, California, to uncover how they transformed their side hustles into a thriving operation that has already pulled in over $417,000 in gross revenue this year.You will also discover the details behind a massive $137,000 flip and learn why taking the time to sit down and truly connect with a seller is the ultimate way to close a deal. If you are ready to learn how the newest generation of investors is building lean, highly profitable businesses, this is a must-listen. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:40) Choosing between wholesale, novation, and fix-and-flip strategies(3:52) Why the assignment contract is real estate's ultimate "golden ticket"(5:13) Discovering real estate on YouTube after pursuing finance and physical therapy(10:48) Eric's relentless two-year cold calling grind to get his first contract(12:15) Brent's proven five-step blueprint from finding a community to buying assets(15:13) Securing a first deal using an owner hold-back and a steak dinner(18:14) Locking down out-of-state Notice of Default foreclosures over the phone(23:26) The night-and-day difference between outbound cold calls and inbound PPC leads(28:16) Building real relationships on the seller's couch instead of rushing property tours(32:44) Mastering wholesaling before taking on the massive risks of fixing and flipping(37:07) Why investing in commercial real estate beats the single-family rental strategy(40:44) The psychological discipline required to buy long-term assets instead of flashy cars(50:38) How spending $125k on Pay-Per-Click ads yielded a massive $417k return----------Resources:BiggerPocketsPropertyRadarCEO Pulse CRMTalk To PeopleInstagram: @apex_home_solutions_llcInstagram: @ericmontelongo_Instagram: @realbrentdanielsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

An Amazon seller from Singapore reveals how data-backed product research, AI workflows, Cerebro keywords, and a wild 50 auto campaign PPC strategy helped scale Amazon products to seven figures.   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to walk away from a stable career, bet on Amazon FBA, and build a multiple seven-figure business in the Amazon US marketplace from Singapore? In this episode, Bradley Sutton sits down with Clarence Cheang of TheFBABros to unpack the mindset, strategy, and data-driven systems that have driven his Amazon journey. Clarence shares how he went from a civil engineer working on Singapore's infrastructure projects to a full-time entrepreneur after setting a clear goal: to make his side hustle outperform his day job income for 6 straight months. Clarence breaks down the product research process that helped him discover one of his breakthrough products: a Japanese egg pan that went on to generate over $1 million in lifetime sales. Instead of blindly chasing trends, he uses a highly analytical process built around 23 data points, competitor keyword weaknesses, and Helium 10 Cerebro research. His approach focuses on finding products where competitors may be making strong revenue but are weak in PPC, keyword ranking, or listing optimization. The conversation also dives into how AI is changing the way sellers research, launch, and scale. Clarence explains how AI can reduce product validation from one or two hours down to just minutes, while still requiring human judgment to verify opportunities. He also shares ideas around AI agents, Helium 10 data, bundling opportunities, and using massive short-form video output to drive external traffic from TikTok to Amazon. One of the biggest “wait, what?” moments comes when Clarence reveals his 50 auto campaign launch strategy. Instead of relying on one auto campaign, he separates match types, identifies what works, and duplicates winning campaigns across different bid levels to let Amazon find converting placements at scale. His message is clear: Amazon is still full of opportunity for sellers who are willing to use data, move fast, test aggressively, and serve customers better than the competition. For any seller wondering if it is too late to start or scale, Clarence's story is a reminder that your next breakthrough may not come from luck — it may come from discipline, research, and the courage to take action before you feel fully ready. In episode 752 of the Serious Sellers Podcast, Bradley and Clarence discuss: 00:00 - Introduction 05:15 - Government Engineer To Amazon FBA 08:39 - Turning A Side Hustle Full-Time 10:21 - The Breakthrough Egg Pan 11:30 - Shopping Method For Product Research 14:09 - Finding Weak Competitor Keywords 15:58 - Why Amazon Is Easier Today 17:48 - Using AI For Product Research 21:12 - TikTok, AI, And External Traffic 23:46 - Why Cerebro Is Essential 33:01 - Day One PPC Launch Strategy 34:15 - The 50 Auto Campaign Strategy

Send us Fan MailAmazon Premium A+ Content is now open to Seller Central brand owners, changing product detail pages and A+ access. This Amazon seller update covers Premium A+ Content, Seller Central, A+ Content Manager, AI-generated images, and brand owner rules. Learn what changed, why AI image disclosure matters, and how sellers should handle A+ Content before listing issues appear.Stop guessing with Premium A+ Content, get a listing review before Amazon flags the parts sellers usually miss: https://bit.ly/4jMZtxu#AmazonAPlusContent #AmazonSellerCentral #AmazonSellers #AmazonListingOptimizationWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon Premium A+ Content Access for Sellers00:42 - Why Product Detail Pages Are Changing01:17 - AI Generated Images in A+ Content01:52 - Amazon Advertising Rules and AI Disclosure-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Rachel Hasson, Amazon expert and founder of Evolve Ad Agency, to break down what brands need to know to compete and convert on Amazon today.Rachel shares how she built her Amazon expertise from the ground up, starting with listing optimization work on Fiverr while managing Amazon accounts in a full-time marketing role. Today, she helps brands improve their Amazon presence through better listing strategy, conversion optimization, PPC campaigns, and channel growth.The conversation dives into why so many brands make the mistake of copying their website content directly onto Amazon — and why that rarely works. Rachel explains what she looks at first when evaluating a brand's Amazon presence, including main images, infographics, listing copy, backend attributes, A+ Content, and how well the listing is built to convert shoppers in a crowded marketplace.Rachel also shares timely insight into Amazon's AI shopping assistant, Rufus, and why sellers need to start optimizing not only for shoppers, but also for how AI understands and recommends products. From alt text in A+ Content to image copy and product attributes, she explains how Amazon's changing search experience is reshaping listing optimization.The episode also covers Amazon PPC, including why brands should fix conversion problems before spending more on ads, how video can help products stand out, and why sellers should be careful about trying to manage campaigns without fully understanding how quickly Amazon advertising changes.If you're selling on Amazon, launching a new product, or trying to improve an existing listing, this episode offers a practical look at what actually drives visibility, clicks, conversions, and long-term marketplace growth.In today's episode of the Harvest Growth Podcast, we cover:Why your Amazon listing should not simply copy your websiteHow to optimize your main image to stand out in search resultsWhy infographics and listing images matter for both shoppers and AIWhat Amazon Rufus is and why sellers need to optimize for itHow A+ Content, alt text, FAQs, and product specs can improve visibilityWhy conversion issues should be fixed before scaling PPCHow video ads can help brands stand out on AmazonWhy founders should be cautious about managing PPC themselvesHow to handle Amazon support issues with persistence and the right framingWhy TikTok Shop and Walmart.com can complement Amazon growthWant to connect with Rachel?Visit EvolveAdAgency.com to learn more about Rachel Hasson and Evolve Ad Agency.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

Welcome to another can't-miss episode of Build a Better Agency! Drew McLellan hosts Noel Andrews, founder and CEO of Job Rack, for a deep dive into how AI recruitment is revolutionizing the hiring landscape. Andrews shares eye-opening insights about the dramatic changes agencies face when building teams in today's AI-powered world. In this episode, you'll discover how Andrews and his team are adapting their vetting processes as AI tools make traditional recruitment methods obsolete. You'll learn about the shocking reality that resumes are now largely AI-optimized, making them nearly useless for evaluation. If you've ever wondered how to identify genuine talent when candidates can use AI to generate perfect interview responses in real-time, Andrews reveals the specific questioning techniques and AI recruitment strategies that separate authentic candidates from those hiding behind technology. Andrews and Drew explore advanced tactics for evaluating AI fluency in candidates, including the critical importance of assessing judgment over technical skills. They discuss practical frameworks for writing outcome-focused job descriptions, conducting screen-sharing interviews, and probing deeper into candidates' real experiences to bypass AI-generated responses. Whether you're hiring your first international team member, expanding your leadership team, or simply trying to navigate the complexities of modern recruitment, this episode delivers actionable strategies for success. Tune in to master the art of hiring exceptional talent in an AI-driven world! A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Discover why traditional resumes are now largely useless due to AI optimization and how to adapt your evaluation process Learn specific interview techniques to identify when candidates are using real-time AI assistance during conversations Master the art of outcome-based job descriptions that attract genuine talent while deterring AI-generated applications Understand how to evaluate AI fluency in candidates without being an AI expert yourself Explore advanced questioning strategies that bypass AI tools and reveal authentic candidate experiences Gain insights into hiring international talent for senior-level positions including directors and department heads Learn practical methods like screen-sharing interviews and the three-finger test to verify candidate authenticity Understand why focusing on judgment and decision-making processes matters more than technical outputs in AI recruitment

Dans cet épisode de Connected Mate, PPC et Alexandre explorent une question qui préoccupe déjà beaucoup de familles, d'étudiants et d'entreprises : les jeunes bacheliers doivent-ils vraiment avoir peur de l'intelligence artificielle ?PPC et Alexandre échangent sans détour sur l'entrée des jeunes dans le monde du travail, la valeur réelle des diplômes, la montée en puissance de l'IA générative, et cette idée dérangeante : les règles du jeu ont changé. Le parcours classique (études, diplôme, premier CDI) n'offre plus les mêmes garanties. Mais pour eux, ce bouleversement n'est pas seulement une menace. C'est aussi une immense ouverture.Ensemble, ils parlent d'agilité, de curiosité, de logique, d'expérience, de freelancing, de formation, de mémoire, d'éducation, de revenu universel, de métiers exposés et de ce que l'IA peut révéler chez celles et ceux qui n'avaient pas forcément les codes du système.Un épisode lucide, parfois inquiet, souvent optimiste, sur une génération qui arrive au moment exact où la fusée accélère. La question n'est peut-être plus : “Quel métier vais-je faire ?” mais plutôt : “Quelle valeur ai-je envie de créer ?”

Send us Fan MailAmazon search is changing fast. It's no longer just about keywords. AI shopping tools like Rufus and Alexa are now answering customer questions and shaping buying decisions before shoppers even open a listing.In this Amazon SEO for AI Agents walkthrough, we cover how Answer Engine Optimization, or AEO, works on Amazon, where to place clear answers in your bullet points and crawlable A+ Content, and why intent-based listing optimization matters for sellers. You'll also see how to find the questions Amazon is already surfacing in search and use them to prepare your listings for AI shopping.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonSEO #AmazonAEO #AmazonSelling #AmazonListingOptimization #amazonfba Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 – Introduction to AEO (Artificial Engine Optimization)00:46 – Amazon's Phase 5 SEO approach for AI search01:52 – How to identify "Ask Alexa" questions on your listing02:30 – Two high-potential areas for AI optimization03:02 – Finding AI prompts and search bar questions04:08 – Optimizing bullet points for intent-based answers05:52 – Using crawlable text in A+ content for AI agents06:50 – The power of FAQ sections for AI shopping07:15 – Manual search methods for finding high-relevancy questions08:32 – Start tracking and optimizing for AI today-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links, callouts, and snippets and other AI-generated assets you never set up yourself.In this quick tutorial, I show you exactly where to find automated extensions in Google Ads and how to switch them off. This will save you a lot of money. This came up during a client account audit, and it was AI that reminded me and flagged where the spend was actually going — which is part of why I keep pushing AI as a core part of any PPC workflow nowadays. If you missed the previous video on how I use AI day-to-day for B2B SaaS marketing, the link is in the resources below.Note: this tutorial will help if followed visually.-------------------------------------------------

Stop making excuses! In this explosive Throwback Thursday episode, Brent Daniels sits down with 19-year-old absolute killers Tyler Williams and Joshua Dochee. By combining intense daily hustle with out-of-the-box lead generation, these teenagers mastered a brilliant strategy: using virtual assistants to source "dead" Pay-Per-Click (PPC) leads from other wholesalers in Facebook groups and flipping them using the Novation exit strategy.Tyler and Joshua break down exactly how they pitch their services to sellers, the specific legal paperwork required to securely lock up a novation (including the Indemnification Agreement and AIF), and why a vital segment of the market will gladly take a massive discount to avoid the hassle of listing with a traditional agent. Plus, Brent drops some major knowledge bombs on how to properly recruit, compensate, and retain top-tier acquisition talent for your scaling business. If you want to know how the next generation of real estate investors is completely dominating the market, this episode is a masterclass. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:33) The brilliant strategy of sourcing dead PPC leads from other wholesalers using VAs(8:32) The Novation exit strategy and leveraging real estate agents for disposition(14:55) The exact paperwork needed for a novation (Indemnification Agreement and AIF)(28:35) Using the "stealth mismatch" negotiation tactic to test a seller's true motivation(30:12) The top three reasons why motivated sellers actively avoid listing with traditional agents(35:39) Why Joshua skipped college to get his real estate license(40:43) How Tyler mastered sales by spending 8-10 hours a day on the phone mirroring and matching(47:21) Brent's golden rule for hiring: Why you should never hire an unemployed salesperson(56:05) Why you should test new acquisition managers with top-tier inbound leads instead of cold calling(1:00:48) Dominating the three parts of a Google search to triple your inbound lead flow(1:05:17) Why you are a "deal finder, not a deal maker"(1:05:41) How to connect with Tyler and Joshua----------Resources:No Limit Sales SystemTalk To PeopleInstagram: @joshua.jmdInstagram: @realbrentdanielsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We'll see you Inside the Badger Den!

Send us Fan MailAmazon product title requirements now limit titles to 75 characters, with item highlights changing how listings appear in search. This video explains Amazon SEO update 2026, title character limits, AI title rewrites, mobile shopping, and listing compliance. Sellers learn why shorter product titles matter, when to edit listings, and how to protect keyword ranking before the deadline.Do not let Amazon AI rewrite your listing for you, get a FREE listing review before the title rule cuts into your traffic: https://bit.ly/4jMZtxu#AmazonSEO #AmazonFBA #AmazonSeller #AmazonListingOptimization #AmazonProductTitleWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Amazon Product Title Requirements Are Changing00:44 - Amazon AI May Rewrite Product Titles01:38 - Global Title Policy and Seller Alerts02:39 - Why Amazon AI Titles Can Hurt SEO03:30 - How to Write a 75 Character Product Title04:45 - When Sellers Should Update Listings05:06 - Mobile Shopping and AI Search Changes05:57 - SEO Impact of Shorter Amazon Titles-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Learn how patients choose providers from Google's autocomplete suggestions before seeing search results. Discover why Search Box Optimization (SBO) is becoming essential for dental clinics as traditional SEO and rising PPC costs reduce visibility. For more information, visit https://maxdrivemarketing.com/search-box-optimization/ MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Finding deals is a math game.All deal sources have their place. At my acquisition company, we use a lot of lead sources. But in this podcast episode, I want to shine light on one: PPC (pay per click). Is it worth? Well, here are some numbers: It takes us about 60 cold leads to land one contract when COLD CALLING.PPC? About 8-12.Sounds better?Well, it's all about perspective. All lead methods have their place.Tune into this episode to discover if PPC has its place for you.And you'll also discover:... how to get to deals faster than everyone else... how to self-audit to find the real problem in your business... who shouldn't use PPC... when to measure your marketing: 2 months? 12 months?PPC, cold calling, and lead gen are only one piece of the pie in real estate.In our membership Runway, we go through all the avenues needed to build a successful real estate business no matter the market. Everything from leads, to follow-up, to scaling, contractors, deal analysis, to assets, management, and more.Plus, a community of active investors is there to help youAlong with daily coaching.Check out Runway: https://www.7figureflipping.com/runwayIf you want to work with Bateman Collective, click the link here:https://batemancollective.com/Or you can reach out directly to Glen at gpetersen@batemancollective.comCatch you on the next episode!LINKS & RESOURCES7 Figure Flipping UndergroundIf you want to learn how to make money flipping and wholesaling houses without risking your life savings or "working weekends" forever... this book is for YOU. It'll take you from "complete beginner" to closing your first deal or even your next 10 deals without the bumps and bruises most people pick up along the way. If you've never flipped a house before, you'll find step-by-step instructions on everything you need to know to get started. If you're already flipping or wholesaling houses, you'll find fast-track secrets that will cut years off your learning curve and let you streamline your operations, maximize profit, do MORE deals, and work LESS. CLICK HERE: https://hubs.ly/Q01ggDSh0 7 Figure RunwayFollow a proven 5-step formula to create consistent monthly income flipping and wholesaling houses, then turn your active income into passive cash flow and create a life of freedom. 7 Figure Runway is an intensive, nothing-held-back mentoring group for real estate investors who want to build a "scalable" business and start "stacking" assets to build long-term wealth. Get off-market deal sourcing strategies that work, plus 100% purchase and renovation financing through our built-in funding partners, a community of active investors who will support and encourage you, weekly accountability sessions to keep you on track, 1-on-1 coaching, and more. CLICK HERE: https://www.7figureflipping.com/runway Connect with us on Facebook and Instagram: @7figureflipping Hosted on Acast. See acast.com/privacy for more information.

In this episode, Josh interviews Norm Lanier, CEO of a long-running Amazon private label business. Norm discusses his journey from side hustles to full-time e-commerce, the challenges of increased competition and inventory management, and insights gained from Josh's business strategy audit. Key takeaways include focusing on the most profitable products, increasing strategic ad spend, and shifting from “base hit” to “home run” products. The conversation highlights the importance of data-driven decision-making and adapting business strategies to sustain growth and profitability in a rapidly evolving e-commerce landscape.Chapters:Introduction & Guest Background (00:00:00)Josh introduces Norm Lanier, outlines his Amazon business experience, and sets up the episode's focus on the business audit.Norm's E-commerce Journey (00:00:59)Norm shares how he started in e-commerce, his transition from HP, and his experience across multiple marketplaces.Challenges in E-commerce (00:02:24)Norm discusses recent challenges: increased competition, economic downturn, and feeling out of touch with business metrics.Importance of Data & Inventory Control (00:03:15)Norm explains the need for granular dashboards, product-level profitability, and efforts to clean up catalog and manage inventory.Purpose of the Strategy Audit (00:04:15)Norm describes his motivation for the audit: getting an expert's perspective and actionable insights beyond what accountants provide.Key Audit Takeaways: Advertising & Levers (00:05:28)Norm highlights the realization that increasing advertising spend is a major growth lever, a unique insight from the audit.Profitability & SKU Management (00:06:00)Josh and Norm discuss the struggle with profit margins, managing 7000 SKUs, and the need to focus on high-value activities.Mindset Shift: From Base Hits to Home Runs (00:07:28)Norm reflects on shifting from launching many small products to focusing on bigger opportunities that can significantly grow the business.Action Items & 80/20 Focus (00:10:02)Josh summarizes three action items: prioritizing high-impact levers, simplifying by focusing on top-performing products, and strategic PPC investment.Keyword Strategy for PPC (00:13:19)Norm and Josh discuss the importance of identifying and categorizing keywords before increasing PPC spend for maximum impact.Audit Value & Closing Thoughts (00:14:05)Norm shares the value of the audit, the benefit of an expert's perspective, and appreciation for the insights received.Wrap-up & Future Outlook (00:15:04)Josh and Norm conclude, expressing interest in a follow-up episode to track progress and encouraging listeners to seek similar audits.Links and Mentions:E-commerce Platforms  "Amazon": "00:01:06"  "Shopify": "00:01:06"  "Etsy": "00:01:06"  Business Tools and Evaluation  "Dashboards and Tools for Business Evaluation": "00:03:15"  "Comprehensive Business Strategy Audit": "00:00:00"  Marketing and PPC  "PPC (Pay-Per-Click) Management": "00:10:02"  "Keyword Strategy for PPC": "00:13:19"  Business Strategy and Mindset  "Mindset Shift for Entrepreneurs": "00:09:02"  "Identifying Levers for Business Impact": "00:11:03"  "20/80 Rule (Pareto Principle)": "00:12:16"  "Simplifying Business by Focusing on Top Products": "00:12:16"Transcript:Josh 00:00:00  Today I am speaking with Norm Lanier. He is the CEO of his own Amazon private label business that he's been running for over a decade now, and he has lots of experience. In fact, Norm is one of the lucky winners of my comprehensive business strategy audit sessions. And so today, I'm super excited that we're going to be diving into the conversation, the audit that we just performed on Norm's business, and he's going to be sharing his takeaways, the insights that he's gleaned. he is already doing millions of dollars in business, but he has aspirations to continue to grow his business and to hopefully one day be able to exit that business. And today, that's the conversation that we had and we talked about. So, Norm, with that introduction, I want you to kind of give us a quick intro about yourself, how you got started into the e-comm world and what you've been doing over the last decade.Norm 00:00:59  Yeah. Thanks, Josh. I appreciate the opportunity to talk with you and your listeners also.Norm 00:01:06  I've been doing, First. e-com business. I kind of, came in the back door and started that in 2004. I started building some side hustles while I was an employee at at HP. I got to the point where I was making more of my side hustles than my real job. So for my 50th anniversary, I 50th birthday, I turned in my resignation. And I've been doing Amazon and Shopify, Etsy, a lot of different marketplaces since then full time. And that's kind of where I'm at today.Josh 00:01:44  I love it, and Norm and I dance in the same space. Sometimes we might be considered competitors, but there's such a big marketplace out there that we were able to, you know, really kind of lift up, open the hood today and really dive into each other's businesses. He was able to ask me a lot of questions, and hopefully I was able to share some valuable insights with you, Norm. And that's what we'll talk about. Norm, we first started off by talking about, you know, what is your overall goal in in your business.Josh 00:02:15  Right. And what are the biggest obstacles that you're facing. So why don't you go ahead and kind of reiterate what we started our conversation off with.Norm 00:02:24  Yeah. So, you know, just taking a look, you know, I think I'm fall into the same category as most people are selling in the e-commerce space right now, dealing with more competition. things are constantly moving. you know, the economy is down to a degree. So I think in our space, we're, we're seeing, you know, some pullback on, on spend over the last couple of years. So that's created challenges, right. And you know, as we as we mentioned, I've been doing this for a long time, and I really had gotten to the point where, a couple of years ago and stuff. I really felt like I was out of touch that before. It was pretty easy for me. I really felt like I had it dialed in, and over the past few years, it really felt like I was kind of losing control.Norm 00:03:15  And a lot of that had to do with not having the proper dashboards and tools to be able to evaluate kind of where we're at on a very granular level. Right. Because it's one thing to see your big number and your paychecks and all of those things come in on a monthly basis. But, you know, on a product level, after shipping fees and advertising and all of those refunds and so forth, what is each product actually generating as far as income and what is really driving bottom line growth? And once I got the proper tools in place, really kind of opened my eyes that a lot of products that we had, it's like, why am I even bothering with this when it's all said and done? I'm not making any money. It's certainly not worth the effort on this. So we've really have gone in and cleaned up our catalog and eliminated a lot of stuff. A lot of exce...

Send us Fan MailAmazon ASIN ranking recovery starts with restock timing, sales rank, coupons, PPC bids, and top of search ads. This video explains how sellers can revive Amazon out of stock lost ranking, restart ads after restock, and rebuild sales velocity. It also covers FBA inventory age, aged inventory surcharge, low inventory fees, FC transfer status, and inventory planning.If stockouts, ranking drops, and FBA fees are eating margin, get an Amazon growth plan before the next inventory mistake costs more: https://bit.ly/4jMZtxu#AmazonFBA #AmazonPPC #AmazonSeller #AmazonInventory #AmazonSEOWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps 00:00 - Revive an Amazon ASIN After Stockout00:48 - Brand Tailored Promotions for Ranking Recovery01:28 - Coupons and Deals for Fast Sales Rank01:40 - Raise Bids on Best Search Terms02:12 - Use Sales Velocity to Recover Ranking02:46 - Start Amazon Ads After New Inventory Arrives03:10 - FC Transfer and FBA Inventory Status03:54 - Check Low Inventory Fees and Planning Issues04:15 - FBA Inventory Age and Aged Inventory Surcharge05:01 - Find Units That Trigger Inventory Fees-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

A lot of teams hit January with energy and end Q2 running on fumes. In this Office Hours episode, Danny opens the doors to Optidge's internal playbook with Operations Director Kelly A. Garcia and Head of People Operations Lauren Friedman. Together, they break down how the agency prevents midyear drift, what it actually looks like to build a culture of transparency in a remote-first environment, and the frameworks Optidge uses to keep teams unified and accountable year-round.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This discussion unpacks why momentum fades mid-quarter, not mid-year, and how Optidge builds intentional reset points four times a year to reignite it.Lauren details the “Share the Legos” concept: why giving away knowledge and process is the only real way to scale, and how to shift the team mindset to embrace it.Kelly shares the two key KPIs she watches every day, and what they tell her about when a mid-year pivot is actually necessary.The pair reveals how and why Optidge uses letter grades, single quarterly rocks, and clearly defined "done" criteria to keep goals from becoming noise.This episode emphasizes why context is non-negotiable in a remote agency, and what happens when leaders fill the silence instead of leaving teams to fill it themselves.Episode Links: Digital Marketing Mentor Podcast: Optidge.com/tdmmConnect with Kelly A. Garcia on LinkedIn: Kelly A. GarciaConnect with Lauren Friedman on LinkedIn: Lauren FriedmanSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Explore how transparency and accountability can transform PPC campaigns and client relationships. Simran Harichand shares lessons from her experiences, including a major underspend mistake that ultimately strengthened client trust.Main Topics:Accountability and transparency in PPCRebuilding client trust after budget overspendFoundational best practices in PPCEthical and effective use of AI toolsCommunication and relationship building in advertisingChapters:00:00 Welcome, introductions, and Simran's journey from Pakistan to UK paid media04:17 A €30,000 underspend on a major B2B SaaS account06:17 How a Target CPA change quietly tanked spend08:42 Owning the mistake and facing the client10:11 Rebuilding trust after a costly PPC error12:30 Why underspending can create serious business problems16:48 Breaking into PPC, internships, and hiring junior talent20:27 Why brilliant basics matter more than shiny tactics25:03 Advice for marketers who discover a major mistake26:27 Building client relationships before things go wrong28:46 The worst GA4 and conversion tracking mistakes in account audits33:20 AI Max, Performance Max, and testing new Google features37:54 Where marketers are getting AI wrong41:41 "Nobody Told Me This Was a Career"42:53 Closing thoughts and where to find SimranSimran Harichand - LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Thanks to our sponsor ⁠Adsquire,⁠ a small team of passionate and focused legal marketers that do what it takes to get law firms spectacular results! With the landscape always changing they stay on top of the trends and are first to find and use new strategies to accomplish this for our clients - for example they are the FIRST to serve a lawyer ad on ChatGPT.Join the next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠⁠⁠eventFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Slack Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

Are you burning your marketing budget on a strategy that doesn't actually match your business model? In this video, we break down the critical operational differences between Demand Generation vs. Demand Fulfillment—and how misidentifying your business model completely breaks your content strategy. Whether you're an established founder or managing a middle-market private equity platform, understanding this framework dictates your customer acquisition costs (CAC) and overall scalability.Let's discuss your content infrastructure. Let's connect:instagram.com/frhart2

Jeremy Packee and Emily Anderson break down April's biggest paid media updates, including Google's aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google's new AI-powered qualified call lead tracking, Meta opening AI connectors for advertisers, and the growing shift toward conversational and visual search experiences. The episode explores how AI-generated ad copy, automation-heavy campaign types, and intent-based targeting are changing the way advertisers think about performance media strategy. While these tools continue evolving rapidly, the hosts emphasize the importance of testing carefully and maintaining strong human oversight. Episode Highlights Biggest Shift Google officially replacing Dynamic Search Ads with AI Max marks another major step toward keywordless and AI-driven campaign management across Search and Shopping. Biggest Platform Signal OpenAI launching self-serve ChatGPT ads with CPC bidding signals that conversational AI platforms are rapidly becoming legitimate advertising channels. New Feature to Test Google's AI-powered qualified call lead tracking could provide advertisers with more meaningful phone call conversion data without relying entirely on third-party tools. Control Upgrade Google's new AI Brief controls for AI Max campaigns give advertisers more influence over messaging, audience direction, and search matching through natural language prompts. Creative Reality Check AI-generated ad copy and creative tools continue improving quickly, but Jeremy and Emily caution that brands still risk losing differentiation if everyone relies too heavily on the same automation systems. Other Platform Updates • Microsoft launched AI Max for Search campaigns • Google introduced real-time policy reviews for Responsive Search Ads • Reddit expanded Reminder Ads globally for all advertisers • TikTok added more Smart+ campaign controls and expanded Symphony AI creative tools • Demand Gen added view-through conversion optimization and Commerce Media Suite support • OpenAI released GPT-5.5 and ChatGPT Images 2.0 • Anthropic launched Claude Opus 4.7 and Claude Design • Meta expanded its AI business assistant and introduced Ads AI connectors in open beta • Google updated Ads data controls and added new experiment auto-apply settings • Microsoft added landing page reporting for Performance Max campaigns • eMarketer projects Meta could surpass Google in digital ad revenue by the end of 2026 Final Take AI is no longer just assisting campaign management, it's actively reshaping how advertising platforms operate. But as automation expands across search, creative, targeting, and reporting, the competitive advantage still comes from strategy, testing, and knowing when human judgment matters most.   Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from April

Send us Fan MailPrime Day isn't just about massive discounts, it's about margin protection and long-term audience building. In this video, we break down why a "Low-Discount" strategy often yields higher net profit and how to use technical tools like Amazon Marketing Cloud (AMC) and Brand Tailored Promotions to capture sales after the event ends.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#AmazonPrimeDay #AmazonFBA #AmazonSellers #AmazonPPC #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 Should You Actually Discount on Prime Day? 01:21 The "Added to Cart" Secret Tactic 02:54 Why the Account-Wide View is Killing Your Profit 03:55 Testing Campaigns Before the Big Event 04:12 AMC Audience Insights: Building Your Post-Prime Funnel 05:00 Summary & Next Steps for Your Brand-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Nick Kunze of Sanlam Private Wealth unpacks the US markets overnight, after last Friday's tech sell-off, and PPC's latest results. Omnia CEO Seelan Gobalsamy discusses the group's strong set of results, as its chemicals unit returned to profit and Africa agri delivered a robust recovery. Plus, Future Forex CEO Harry Scherzer on what we can expect from SA's Q1 2026 GDP data that's due out later this morning.

The EU is finally using its teeth on Chinese e-commerce — and the auction landscape is already shifting. Mike and Chris break down what falling CPCs in Europe mean for your accounts, why the July 1st customs change could matter more than any fine, and the playbook for grabbing market share before the window closes.Then: a major Google Marketing Live feature almost nobody is talking about. Google's new AI Performance Insights and the "Share of Voice" metric in Merchant Center finally show your product visibility inside AI Overviews, AI Mode, and Gemini — across both organic and paid. We cover what it does, where it lives, and the one big gap Google still leaves wide open.In this episode: • Why the EU crackdown on Temu, Shein & AliExpress is a sign of what's coming • Average CPCs dropped ~2.3% in May 2026 — and up to 5% in some categories • The July 1st customs exemption change and what it does to Chinese sellers' margins • The playbook: tROAS as a signal, AI Max search, demand-led growth & smart bidding exploration • JoyBuy — the unregulated Chinese player to watch • Google's new AI Performance Insights & Share of Voice metric in Merchant Center • The black box that still remains: campaign-level dataGrowing Ecommerce is brought to you by smec (Smarter Ecommerce). Learn more at smarterecommerce.com.

In today's Daybreak episode, OpenAI files for a fall IPO and SpaceX's oversubscribed listing targets a $1.8 trillion valuation. Meanwhile, Israel and Iran ease strikes after Trump's intervention. Locally, a new AGOA proposal allows South African firms to opt out of BEE to avoid US tariffs, PPC's 84% profit surge triggers stock volatility, Bernard Montgomery reminisces on the old JSE floor, and the 2026 FIFA World Cup struggles with tourism forecasts.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailMaster the 5 Phases of Amazon SEO to outrank competitors in the new AI-driven era.Amazon's ranking algorithm has shifted from simple keyword stuffing to "Buyer Intent" and AI-driven questions. In this masterclass, We break down our proven 4-phase SEO framework and introduce the unofficial Phase 5: Intent & AI Prompting. Learn how to optimize your listing for Rufus, Amazon's new AI shopping assistant, and why your A+ content is now your secret weapon for indexing.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSEO #AmazonSellers #AmazonFBA #AmazonListingOptimization #AmazonRufusWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - The Problem: Why it's harder to scale organic sales01:32 - The 4-Phase SEO Approach (Overview)03:26 - Phase 5: AI, Rufus, and Question-Based Shopping04:56 - Stop the Stuffing: New Title & Bullet Point Rules11:13 - Using A+ Content & FAQ for AI Indexing19:19 - How to incorporate 100+ keywords without penalties29:00 - Ranking vs. Indexing: What's the difference in 2026?32:44 - The "Strike Zone" Strategy: Moving from Page 2 to Page 1-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Stephen Grootes speaks to George Glynos, Director and Head of Research at ETM Analytics, about Fitch’s upgrade of South Africa’s credit rating, its first in almost 21 years, driven by stronger fiscal discipline, improving revenue collection and lower‑than‑expected debt projections that point to stabilising government finances. In other interviews, PPC CEO Matias Cardarelli talks about the cement producer’s strong financial performance and the progress of its ambitious turnaround strategy. PPC reported a 75% jump in earnings per share, a significant increase in profitability and a sharp improvement in cash generation, driven largely by the performance of its South African cement business. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Stephen Grootes speaks to PPC CEO Matias Cardarelli about the cement producer’s strong financial performance and the progress of its ambitious turnaround strategy. PPC reported a 75% jump in earnings per share, a significant increase in profitability and a sharp improvement in cash generation, driven largely by the performance of its South African cement business. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Omnia and Sygnia deliver standout half-year numbers and shareholders cheer. PPC posts 84% profit growth and the stock drops 3.5%. Alec Hogg unpacks three SENS announcements that tell you everything about how markets actually work — and why beating expectations matters more than beating last year.

This evening, we unpack the day's market movements with PrimeXBT, hear more about navigating the disrupted supply chains with Omnia, share the cash improvement and strengthened regional markets with PPC, assess how the Fitch ratings boosts SA fiscal recovery with Econometrix, and in our Personal Finance segment, explore a wealth index that measures financial confidence with Franc SAfm Market Update - Podcasts and live stream

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan is joined by operations expert Trevor Foley for a deep dive into the nuts and bolts of agency operations—where profit is made or lost. With decades of experience across agency and client-side roles, Trevor Foley brings a practical, battle-tested perspective on how agencies can tighten processes, reduce chaos, and build more resilient businesses. Together, Drew McLellan and Trevor Foley unpack why project managers and producers are the agency's unsung heroes—and biggest missed opportunity when stripped of real authority. They discuss how clarity around roles and a return to a disciplined project management structure can swiftly eliminate internal confusion, empower teams, and boost profitability. You'll hear real-world examples of how this shift allowed organizations to streamline communication, reduce revisions, and keep client relationships strong. The conversation doesn't shy away from modern challenges, either. The duo addresses the proliferation of communication channels—a blessing and a curse—and offers actionable advice on consolidating tools and reclaiming a single source of truth within your agency. They also explore the evolving role of AI in agency life, not as a replacement for jobs, but as a means to optimize and automate tedious or repetitive tasks to let human talent flourish in strategic and creative roles. If you're ready to cut through operational noise, empower your team, and reclaim your agency's profitability, this episode will leave you with practical strategies you can implement right away. From better briefs to smarter AI use and truly collaborative—not chaotic—workflows, you'll walk away with a playbook for building an agency that's efficient, effective, and ready for whatever comes next. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why project managers should be treated as the center spoke of operations, not traffic cops How to eliminate the communication chaos created by multiple platforms and channels The hidden costs of collaboration overload and how to streamline decision-making processes Why giving project managers real authority can immediately improve workflow efficiency How to audit your current operations to identify where time and money are bleeding The difference between collaboration and compromise in agency workflows Why AI amplifies existing processes rather than replacing roles in agency operations How to establish clear lanes of communication that scale with your team The operational frameworks that helped agencies like Lexus maintain premium standards

Dans cet épisode de Connected Mate, PPC explore un document publié par Anthropic autour d'une idée folle : le moment où l'intelligence artificielle commence à participer elle-même à sa propre amélioration. Le papier est à lire iciPPC ne propose pas un simple résumé de ce papier. Il choisit une autre voie : confier le texte à deux intelligences artificielles et leur demander de l'analyser comme deux journalistes d'investigation. Objectif : chercher les angles morts, interroger les effets de bord, questionner les chiffres et comprendre pourquoi Anthropic publie ce document maintenant.Au fil de l'épisode, il est question d'amélioration récursive autonome, de code écrit majoritairement par l'IA, de modèles capables de travailler pendant des heures sans intervention humaine, mais aussi de crise du sens chez les ingénieurs, de goulots d'étranglement humains, de cybersécurité à grande échelle et de régulation mondiale presque impossible à mettre en œuvre.PPC invite à regarder derrière le discours officiel des grandes entreprises de l'IA. Ce que ce rapport raconte explicitement est déjà spectaculaire. Ce qu'il révèle involontairement l'est peut-être encore plus : une bascule où l'humain ne disparaît pas forcément, mais où son rôle, sa vitesse, sa légitimité et sa capacité de contrôle sont profondément remis en question.Au fait, si l'IA devient la seule entité capable de surveiller l'IA, que reste-t-il aux humains pour décider ?Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Howard Wildey is only 23 years old, but he is already mastering the art of the wholesale real estate deal. By balancing relentless cold calling with a brilliant partnership that gives him access to high-tier Pay-Per-Click (PPC) leads, Howard is building a massive pipeline in the Florida market, all while living out of state! Brent Daniels and Howard break down exactly how to hit 30 contacts a day, the power of pulling code violation lists, and the step-by-step breakdown of a wild transaction that netted Howard a massive $21,000 assignment fee.You will learn the dangers of bringing too many buyers to a walkthrough, how to double close using transactional funding to protect your assignment fee, and why you should never hire VAs before you are consistently closing deals on your own. This episode is a must-listen, be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(0:51) Introducing 23-year-old virtual wholesaler Howard Wildey(1:49) The daily action plan by making 30 proactive contacts every single day(3:21) How Howard partnered with a realtor to work untouched Pay-Per-Click (PPC) leads(5:44) The golden rule of inbound leads and why you must respond within 30 seconds(7:28) The critical first question to ask every PPC lead(13:21) Why "Code Violations" is Howard's absolute favorite list for cold calling(14:43) Using Real Supermarket to pull highly targeted code violation lists(17:26) How to successfully wholesale properties in Florida while living in Pennsylvania(20:41) Breaking down a massive $21,000 deal and locking it up purely through text messages(24:14) The major mistake of bringing 20 people to a walkthrough (and upsetting the seller)(27:49) How to utilize a transactional lender to execute a clean double close(30:04) Why finding the true end-buyer drastically increases your assignment fees(31:06) Brent's golden rule for hiring, it's to make $30,000 for three straight months first----------Resources:Talk To PeopleGoHighLevelReal SupermarketUpworkWholesale Hotline PodcastReach out to Howard Wildey directly: (267) 203-6830Instagram: @howard.wildeyInstagram: @realbrentdanielsTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Send us Fan MailAgentic commerce and AI shopping agents are changing how buyers search, compare, and buy products online. This ecommerce podcast covers Amazon AI shopping, retail media, consumer insights, buyer intent, and product recommendations. Learn how brands can prepare for the future of retail as AI agents reshape search, shopping, loyalty, and online sales.Follow Trevor Sumner on LinkedIn: https://www.linkedin.com/in/trevorsumner/Or check i-Genie.aiStop guessing how AI shopping will affect your sales. Get a real Amazon growth plan before your competitors adapt first: https://bit.ly/4jMZtxu#AgenticCommerce #AIShopping #EcommerceAI #AmazonAI #RetailMediaWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - AI Shopping Agents and Buyer Intent01:42 - Ecommerce, AI, and Consumer Insights02:23 - How i-Genie Tracks Consumer Signals04:32 - Brand Lessons from F1 and Red Bull06:02 - Why Surveys Miss Real Buyer Intent07:02 - Amazon For You and AI Preferences08:12 - Agentic Commerce and AI Shopping Growth09:41 - Why Retailers Protect the Shopping Experience10:30 - Why AI Agents May Not Replace Buyers Yet12:35 - Amazon Rufus, Alexa, and Agent Shopping13:37 - Retail Therapy and Human Shopping Habits14:24 - Useful AI Agents for Gifts and Product Alerts16:11 - Amazon Dash, Subscribe and Save, and Reorders18:20 - Unprompted AI Shopping and Amazon's Edge19:51 - Future of Retail, Branding, and AI Data20:26 - Better Store Data and Retail Media22:17 - Why Retail Is a Hard Business23:41 - Coca-Cola, Shelf Presence, and Brand Reach24:51 - Advice on Saying No in Business27:19 - Where to Find Trevor Sumner-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares seven practical ways his e-commerce business uses AI to optimize operations and scale growth. Drawing from his experience building an eight-figure brand across Amazon, TikTok Shop, and Shopify, Josh covers strategies including building custom GPTs, automating TikTok Shop listing optimization, streamlining hiring processes, leveraging Alexa data, analyzing meeting transcripts, scaling ad creative production, and cloning leadership decision-making into AI-powered SOPs. Josh emphasizes treating AI like a new team member requiring proper training, offering actionable, real-world insights over hype.Bullet Points:Practical applications of AI in e-commerce operationsOvercoming fears and misconceptions about AI adoptionCustom GPT development for task automationAI-driven optimization of product listings on TikTok ShopAutomating the hiring process with AI scoring systemsUtilizing AI for product insights through Amazon Alexa dataAnalyzing meeting transcripts for business insights and decision-makingScaling ad creative production using AI-generated video contentCloning leadership decision-making into AI Standard Operating Procedures (SOPs)Viewing AI as a team member requiring onboarding and trainingTimestamps:00:02:00 Weekly Custom GPT CreationThe speaker's 35-person team is required to create or enhance a custom GPT weekly to automate their specific tasks.00:04:05 AI Agent for TikTok Shop OptimizationAn AI agent integrated with the TikTok Shop API continuously tests and optimizes product titles, descriptions, and main images weekly.00:08:32 Automating Hiring Case Study ScoringAI is used to automatically score applicant case studies based on a predefined rubric, saving hours of manual review time.00:11:29 Custom GPTs Integrated with AlexaCreating custom GPTs that analyze customer questions on Amazon Alexa to optimize product listings and improve Alexa recommendation rankings.00:12:11 Analyzing Company Meeting RecordingsAI analyzes transcripts from all company meetings to identify business constraints, track team progress, and provide a leadership pulse.00:13:56 Scaling Ad Creative ProductionUsing AI video generation tools to quickly produce a high volume of ad creative for Meta and TikTok campaigns.00:14:48Cloning Leadership Judgment and Decision-MakingUsing AI to document processes and decision-making frameworks from leaders, creating an internal knowledge base to empower team members.Links and Mentions:AI Tools:"ChatGPT": "00:02:00""Claude AI": "00:02:00""Fireflies AI Notetaker": "00:11:25""Veo3": "00:14:27""Notion": "00:16:24"E-commerce Platforms:"TikTok Shop": "00:04:05"Videos and Resources:"30 60 90 Day Onboarding Framework": "00:07:52""Episode on Cloning Yourself Utilizing AI": "00:15:24"Transcript:Josh Hadley 00:00:00  Today, I'm going to be walking through seven different ways that we are implementing AI into our e-commerce business and practical steps that you can take to implement it in your business as well. Welcome to the Ecomm Breakthrough Podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I'm a man of faith. I'm a husband to a beautiful wife and also the father of four children. I've been selling in the e-commerce space for over a decade now, doing multi-million in revenue on Amazon, TikTok, shop and Shopify. And I am also the host of the number one business strategy podcast for ecommerce, and that is E-com breakthrough. Today, I want to dive into the practical use cases of how we're implementing AI into our business.Josh Hadley 00:00:58  Today. I hear a lot of noise going on in a lot of the e-commerce groups. There's a lot of like doom and gloom of, oh, you're getting left behind if you're not actually implementing AI in your business today, if you don't have an agent managing your PPC campaigns, you're late to the party, etc., etc. there's a lot of fear. And then what ultimately happens is there's a lot of entrepreneurs that because there's so much fear and anxiety around it and feel like they're already behind. They just stay stuck and they're just kind of like frozen because nobody's providing actionable content regarding like, here are the actual practical use cases of AI. Yes, there are some incredible features with Claude and integrating it to your email system, right. And being able to monitor your emails for you. Yes, there are some incredible ways to use ChatGPT and the new images that it's able to produce, right? Like, there's a lot of good things that are happening that way, but a lot of times the practical use cases where actually maximizes value in the business gets left to the side, or nobody's actually addressing them.Josh Hadley 00:02:00  So that's what I wanted to do today, is actually provide you with practical use cases that if you're an e-commerce brand, you can go replicate these exact same frameworks and implement AI in your own br...

Send us Fan MailStop guessing your Amazon PPC budget. In this session, Noah Wickham from My Amazon Guy explains why there is no perfect starting bid or budget, why Amazon suggested bids are often misleading, and how sellers should use real campaign data to make smarter PPC decisions.Noah breaks down why PPC does not create sales by itself. It only gets your product in front of shoppers. Your click-through rate, conversion rate, listing quality, product fit, price, and reviews all decide whether that ad spend turns into profit.You'll learn how to start with a testing budget, adjust bids based on impressions and spend, avoid blindly trusting Amazon's suggestions, and know when you have enough data to make a decision.Get help from My Amazon Guy to grow your Amazon sales: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSellers #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How to Start an Amazon PPC Budget01:07 - Why Sales Matter More Than Budget01:45 - Cost Per Click Changes by Product Type02:05 - PPC Needs Better Clicks and Conversions03:00 - Fix the Listing Before Blaming Ads03:42 - Click Rate Changes After Listing Work04:37 - Why Amazon Suggested Bids Can Be Wrong05:38 - Placement Types and Bad Search Term Data06:33 - Why Bid Costs Depend on Competition07:23 - Starting Bids and Budgets Are Tests08:32 - Dynamic Down Only Bidding for New Sellers09:19 - Spend Thresholds and Buying Data09:59 - Why Relevance Still Matters in Ads-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Alejandro Cabrera Muñoz, co-founder and CEO of Green Eagle Solutions, returns to discuss automating 70 GW of renewable assets and why operators are self-operating their fleets. Reach out to sales@greeneaglesolutions.com to learn more! Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! Welcome to Uptime Spotlight, shining light on wind energy’s brightest innovators. This is the progress powering tomorrow Allen Hall: Alejandro, welcome back to the program.  Alejandro Cabrera Muños: Thank you so much, Allen. It’s a pleasure to be here.  Allen Hall: Well, so last time we talked, you had so much happening at Green Eagle, and it is, uh, amazing to watch the progress there. You’ve been around for quite a while now. You started, what, in 2011 working on SCADA systems. Uh, uh, there’s been a lot of evolution since then. Walk me through, like, the process where you thought, “Hey, there’s a business here.”  Alejandro Cabrera Muños: Of course. Uh, we actually started officially back in 2012. It’s been a, quite a, of a long journey to, to get here. Uh, yeah, we started, uh, back, back then. We say it’s a whole new world, right? If we look backwards, like, almost 15 years. Makes me, makes me feel, like, extremely [00:01:00] old. Uh, but ne- nevertheless, um, yeah, back then we were trying to, to cover, like, a lot of issues that were based on OEM SCADAs, which by the way, we still are dealing with. But, but that, that was starting point. It was, um- It was, uh, based on understanding that the, the renewable energy industry is so complex. Every wind farm, every solar plant has different issues, different systems. Even, even the same models from the same manufacturer sometimes have complete different systems, which complicates everything. So it was very exciting to, to start our careers in a, in an industry where nothing is standard and where everyone is looking for something that is standard. So that’s, that’s where we fit in. Um, yeah, and in these years, we, we started basically creating the f- the foundations, uh, uh, on top of, uh, SCADA systems. [00:02:00] But as soon as we had that, those foundations, we realized that this sector is not gonna evolve, uh, it’s gonna cope up with the complexity, uh, of the technical complexity, market volatility, regulatory compliance. That’s not gonna be solved by just having more SCADAs. So we created a layer of automation in place, which is basically what we’ve been, um, evolving in the last 10 years now, um, with the, with the mindset and with the goal that every wind turbine should be running autonomously without having to have people behind it, uh, supervising and taking control of it. Allen Hall: Yeah, and that’s a great founding idea, but that has grown from an idea to you’re automating, what, 40 gigawatts of renewable assets right now?  Alejandro Cabrera Muños: Oh, we’re actually now connected to over 70 gigawatts.  Allen Hall: That’s amazing. Alejandro, that’s incredible.  Alejandro Cabrera Muños: And all of them are different.  Allen Hall: Sure. So that, that’s a combination– 70 gigawatts is a combination of wind and solar and anything else? Alejandro Cabrera Muños: Yes. [00:03:00] Well, actually, one of the, one of the main, um, needs that we try to cover from day one is to be able to connect to all, um, asset classes. So we understand that, um, the challenge of operating a large portfolio for our customers, um, can only be solved if we have the ability to connect to all type of asset classes. So we can have to connect to wind turbines, inverters, trackers, substations, um, energy meters, you name it. You– we have to connect to every single asset class, um, because what’s important is how you manage that data on top of that and how you react on the anomalies.  Allen Hall: Right. Because I think a lot of operators are now considering taking your model, the Green Eagle model of s-self-operating, but they need that help, they need that insight into the operation of a solar farm or a wind farm or, or any of those assets, renewable assets, ensure those inverter-driven assets. You’re, you’re seeing– I, I think we’re seeing the same thing, which is a lot of operators decide to [00:04:00] leave full service agreements globally, and what do you think is driving that now? Uh, is it a financial decision? Is it a performance decision, or is it both?  Alejandro Cabrera Muños: I think there are many factors, but I think the main driver is the financial aspects of it. I think when you, when you delegate the operations to a third-party, uh, entity They are gonna optimize their services to whatever service level agreement or availability they are committed to. And for that reason, you’re never gonna get– effectively, you’re never gonna get the extra mile. You’re never gonna get any extra from there. Um, and that’s okay when the market is– has great conditions and everything w- is going well. But we are seeing how in the last years we have, uh, a lot of market volatility, negative pricing. Everything is becoming more and more complex, so many projects are actually under stake financially. And I think that’s, um, that’s pressuring everyone to look for opportunities to squeeze their assets a little bit more or a little bit better, I would say.[00:05:00] Um, and part of that is to take operations in-house so you at least you have the opportunity to, to do, um, a better job, uh, let’s say.  Allen Hall: Yeah, and part of what we’re seeing is, at least in the United States and, and globally now, I think it’s, there’s more action globally than there has been on mergers and acquisitions. So an operator that has historically had a particular OEM in wind, you know, say it’s Vestas or Siemens or GE, whoever, Nordex, it could be any of them. Uh, when they acquire another competitor or another farm, they’re bringing in a f- a wind turbine they probably don’t know much about. And, and that’s a huge problem. And, and there’s not a lot of resources for them to grab hold of. Uh, that’s one of the marketplaces you’re trying to fill right now, right?  Alejandro Cabrera Muños: Of course. Uh, as I mentioned before, if something describes our sector is that nothing is standard, despite everyone is seeking standardization of everything, right? Uh, but nothing is standard for, [00:06:00] for– and that, that’s the reality. So the first thing when, when you have a portfolio and you are incorporating new assets into it, you need, um, a solution that is able to connect to all type of assets, right? Um, w-we call our solution a three-in-one solution because first of all, it acts as a second level SCADA, so you can connect everything there, uh, everything there, and you have access to all the data across all your assets. Then we have the SCADA automation layer, and then we have the data analysis layer on top of that. Okay. But let’s focus on the operations, which was, uh, your question, right? So you have a new bunch of assets. Sometimes you don’t have any documentation whatsoever, but these are Gamesas, Nordex, a bunch of them from different years. Um, the first thing that we provide is a second level SCADA, so you can connect to all of those. But We have, uh, something that we believe is very unique. So what we provide to our [00:07:00] customers is ability to automate all these assets autonomously. And what that gives you, it’s, um, set of data that can be analyzed, and we can learn from what’s working, what’s not working, beyond what the manufacturer’s gonna tell you to do, right? So we have thousands of General Electric turbines connected to our software, for instance. Um, we know what works, what doesn’t works, uh, what are the faults that can be resetted remotely, what are the ones that are not, what is the success ratio of those resets, ’cause that’s a metric that nobody else has unless you have automation in place. Uh, but we can actually understand, is it working? Is it not working? Is it creating fatigue for no reason to these turbines? So what– we have all this, this, uh, un- this knowledge and this, um, knowhow, uh, for all these models. Um- I believe one of the main, um, value that we provide to our customers is, is not only the, the solution itself, but it’s also the [00:08:00] ability to be somehow prescriptive. It’s, it’s not that we’re gonna know more about how to operate the assets than our customers, but, uh, we have a sense of what’s the benchmark, right? So I, I– And that benchmark is very, very useful for them as well.  Allen Hall: So th- that’s part of getting to scale, and 70 gigawatts is a, a lot of scale, where you have seen a number of turbines in different places operating in different environments and performing at different levels. That’s unique, right? That gives you insight into really what’s happening to a turbine or a solar asset globally and also locally. For a lot of operators that just happen to acquire or, or, or take on a- an older wind farm, uh, they tend to get stuck, right? They, they, they, they don’t tend to be able to, to find their way through those little nuances. That’s a huge financial impact to them eventually, right?  Alejandro Cabrera Muños: It is. And I, and I believe that for many years this was something that in a way got, um– [00:09:00] didn’t get a lot of visibility. I think people were not fully aware of how much revenue, how much production they were losing just because they were not operating their assets at the best capacity. Um, now we have the data to prove what, what better can look like. W- uh, we have data to prove that if you follow the OEM’s, uh, protocols, you may be creating fatigue for no reason. Um, and there are improv- there are ways to improve that thing. So I think it’s, um– We are, we are opening the door for a new, complete new way to operate your, your portfolio and get more benefit from it. Allen Hall: I think that’s a very interesting aspect of the sort of the structural aspects of how a, a wind turbine performs, and a lot of that is driven by software. And you, you realize if you’re paying close attention to the OEMs that some of the software updates are not necessarily performance enhancements. They’re more of protecting the turbine because they realize they may have a problem. So it may be a slight derate, it may be a, a different sort of power curve that happens. [00:10:00] But a lot of operators don’t really sense that that is happening up close because they’re not into the details of that. That’s where Green Eagle separates itself. You are into all those details. And do you have a lot of operators just reach out for help immediately saying, “Hey, I have this Siemens Gamesa or Gamesa wind farm,” think about an older wind farm, a Gamesa wind farm Help. Just please help. Uh, whatever you can do, just show us you can do it. Do you, do you start to run a little test campaign on that site, or do you, or do you go pull back from the 70 gigawatts and 15 years of history to, to show this is what you can do with that particular asset to, to get them involved in a thinking about the problem a little bit differently? Alejandro Cabrera Muños: Well, I wish, I wish it was that way. Um, but what, what– It, it was that transparent, but what happens is that we’re working with the largest, uh, some of the largest utilities and IPPs in the world. So what happens is that they, they will never come to us saying, [00:11:00] “We don’t know how to operate this turbine,” or, “We don’t have enough information.” Um, the way they ask for it is like, “Are you compatible with this?” And, “Do you know… Do you have some protocols? Do you know the standard protocols to run these turbines?” Um, and that’s the way we, we start the conversation, and then they, uh, they, they get confident that we can actually help them with that. We only know about how, how much or how little they know about a specific model once we start working with them. And it’s not all or nothing. I- Ev-Even the largest manufacturer, e-even the largest utilities, their portfolio is constantly evolving. They’re incorporating new sites almost every month. So there’s always one site that they don’t, they don’t have expertise in the, in the house, so it’s, it’s normal. Like, basically not many people have expertise in some of the models from old Nordex or Gamesas or you name it. It, it’s impossible basically to have to understand all models in the world. So I think we [00:12:00] have the, the data, the benchmarks, and experience, and on top of that, the of course, the, the tools, so you can actually operate better those, those assets.  Allen Hall: So the name of your system is called ARSOS, A-R-S-O-S, and for anybody listening to this podcast, you can just Google it, and it’s gonna take you to Green Eagle. What is that product? How would, how would you define or describe that product?  Alejandro Cabrera Muños: Well, ARSOS is a suite. Um, what– The way I like to think about it is a, is a three-in-one solution, right? So it’s first of all, it acts, it, it, it fits in between the SCADA world and the REMs, uh, the REMs, uh, solutions. Okay? And they’re complete different worlds even though you see dashboards and they look the same thing. But SCADAs must be, um, must be able to be installed on premises. They require OT enterprise cybersecurity level. They can be, they should be installed on air-gapped infrastructure, so no access to internet whatsoever. [00:13:00]Um, and that they tend to be extremely complex to configure and, and, uh, adapt to every, uh, every different site. So that’s one world. Um, on the other hand, we have the, the REM solutions that are like more like a SaaS platform, like a Power- it could be Power BI, it could be like the, the normal use cases that you need it. You need something, some tools to create the reports at the end of the month to understand the performance of your assets, right? So you have these two, two worlds. So what we are proposing here is a solution that has been built for the past 15 years, but it fits right in the middle. So it covers Almost everything that you need from a SCADA and second level SCADA solution. It puts automation in place, and then it also gives you all the data so you can consume it in the best way, uh, possible, which by the way, now with, uh, artificial intelligence, it’s incredible what you can do with it. So this is basically what we have built, um, right [00:14:00] now. And the main differentiation here is that since we are in the middle, we are trying to solve all this complexity from a SCADA world with a product that is already pre-configured. So you can basically connect to your sites in a completely easy way, um, doing clicks and not a lot of complexity because it’s already pre-made for your needs. Um, because of that, the time to market is extremely much, uh, faster compared to a SCADA solution, so you can have a solution in thing, in hours and not in months. It’s, it’s not a project anymore, right? Which is, which it sounds like normal when you, when you talk about applications, it sounds like a normal thing to do, that you have a, a system running in hours or minutes. But when you’re talking about SCADAs, that’s like sci- uh, sci-fiction, right? Um, that’s what we’re bringing to, into, onto the table. It’s, it’s, uh, something that you can connect to all your assets in a seamless way, painless, and, uh, and, uh, off the [00:15:00] shelf.  Allen Hall: Well, that’s a very interesting way of framing, uh, the product because, uh, you do see both ends of the spectrum here, where y- there’s a number of companies that are offering a c- completely SaaS product, which is a very pretty dashboard, and it still relies on a human to watch this dashboard and, and to make sense of it, and it provides some insight. And then you get to the other side, which is almost a completely mechanical system, where it’s just SCADA data and, and you’re just picking up data for datas, uh, to have, basically. So you, you f- you sort of find that middle ground. The, the, the amount of software and technology that it’s in that space, though, must be huge, and what is the effect of AI bring to you? Does that help you more with just on the, on the, on the model side or just the, the statistical analysis of all the data that you have access to now?  Alejandro Cabrera Muños: Let me make a, um, clarification. Because since, uh, we are, we are providing automation [00:16:00] in a world that is mission critical, right? So there’s no, a lot of, there’s no room for creativity or probabilistic approach. It all has to be the deterministic, right? Uh, so when we talk about automation, we’ve always been focused on deterministic automation, so rule-based, uh, automation, and that’s what we have implemented on top of the level of the SCADAs, right? So that’s, that’s the part where you know how to deal with an asset. You have the protocols. You want to understand how they work, but you want to have certainty of what happens if the turbine is on fault and the fault is related to the gearbox temperature and so on. So you wanna make sure that there’s a reset automatically executed only if the temperature of the gearbox is under X threshold. So this very deterministic approach. Uh, but we have, uh, something, um, very unique when we go on the, on the other side, when we go on the side of the REMs. Because we not only have the data of, of the assets, we [00:17:00] not only have statuses, performance, availability, uh, production. We also have the data of how these assets, assets have been operated, right? So we know how much fatigue they have received, how they’ve been operated, um, have they received curtailments or not? How many curtailments? What were the reasons? So we can actually have a 360, uh, degree of all the data, including all the control, not only how they’re performing, but also how we are operating those assets. And we believe that this is very unique because only if you have all these 360 data, then you can actually enhance what you have on top of that. And that is where AI come, comes in, right? So AI, AI is great in, um, helping our customers in doing root cause analysis, um, dealing with anomalies are not well, um, uh, procedure. Uh, there’s no course of action that is clear, that you don’t know. It’s, they’re not like too [00:18:00] frequent to, to have one. Uh, mixing different type of data. Like I mentioned before, you have, uh, market data, you have curtailments, you have, uh, commands to stop or start a turbine. You have a lot of information there, and you can put all together. Uh, also along with the CMMS information. Um- Lastly, they get– they can pull that together to do whatever they need, right? Uh, they can build with AI. You, you can now do your own dashboards. You can create your own APMs if you wanted to. Um, and I like to think about it, like, with these new tools that you can create disposable dashboards. And, uh, the concept is that it doesn’t matter how many different dashboards you have in an APM, but tomorrow you have a, a specific case. And I think it’s amazing that now with AI and the right, uh, data structure, you can now create a dashboard, and maybe it’s just for one use case, you know? And you just build it today, look at the data. You have [00:19:00] a, um, a case study, and that’s it. May– you never use it that again. The trick for being able to, to, to create this ecosystem where you analyze the data in a completely different way is that we have been working on how to structure the data so the AI is gonna be able to understand the data itself. So once that, that layer is structured in the right way, then you can actually create your own APMs or your own dashboards as you need to.  Allen Hall: That’s fascinating. So instead of just thinking of a turbine or a, a solar field as a asset where you’re trying to maximize performance necessarily, you’re looking at it from the marketplace, the, the, uh, the shutdowns, all the, the things that are contr- overriding the performance and trying to optimize performance in this market environment, which may be very turbulent, and I think for a lot of wind operators is very turbulent, uh, at, at the minute just [00:20:00] because of the nature of the electricity grid. So you’re, you’re then thinking about Having an AI tool to help you do investigative work on the particulars, not just the global data set of how this turbine globally operates, but the specifics, that’s fascinating because that allows you then to treat each turbine as its own separate power plant, in a sense, but also to, to think about lifetime issues and how to maintain that piece of equipment in a much more efficient way. That’s remarkable.  Alejandro Cabrera Muños: And you have the– With AI, you also have the capabilities to automate all these type of analysis. So once you have a specific, uh, case to be analyzed, then you can automate that case to be analyzed in a daily basis, in a weekly basis. But that’s, uh, that, that’s, uh, that’s, uh, the world that we are moving to. Allen Hall: So a lot of what’s happening at Green Eagle at the moment is being automated and, and making it easy for, for customers to get [00:21:00]onboarded to the RSO system. What does that look like today? Uh, how do, how do I get onboarded? I have an asset of I got 1,000 turbines and a couple of solar fields. What does it look like to get me started in the RSO system with Green Eagle? Alejandro Cabrera Muños: Well, if you’re using our cloud, it’s, it’s gonna be a process of If you have a, a portfolio of 500 gigawatts, you can connect to our, to our cloud in a matter of like one month to two months So that’s something that you can do by yourself. So, um, you can create the assets, you can create the connectivity. The connectivity is done through IP filtering or VPN tunnels. All that is from the, from the dashboards, from, from the cloud. Um, then you can, based on the model directory, you can choose which is the, the assets that you want to connect to and through what channels, whether you have Modbus, OPC, and so on. Um, but that’s a- as complex as, as it gets. Really? It’s n- it’s not easy either, because [00:22:00] you need to understand what is a Modbus, what is a OPC, but that’s what it is. It, it’s not a matter of, like, installing something on site and doing tons of, uh, complex, uh, um, configurations. You don’t need, uh, SCADA engineers to be, like, building these dashboards tailor-made for your sites and, and all that is, is something from the past in o- in our opinion. Allen Hall: So you’re not on the telephone, or you’re not on a, a online chat with the Green Eagle team, because it’s, it’s, it’s– you’ve, you’ve done enough capacity now that you’ve automated this.  Alejandro Cabrera Muños: You don’t have to.  Allen Hall: That’s amazing, because I think that’s the first worry for any operator that is gonna make that leap saying, “Hey, I need a little bit of help with this wind farm or this solar site,” is that, “Oh, I gotta be on the phone. I gotta– There’s a lot of im- of onboarding that has to happen,” and you’ve eliminated that.  Alejandro Cabrera Muños: Well, first, w- I, I totally understand this hesitation. Um, many of our customers are living in, in the, in the SCADA world, right? Uh, and which w- it was probably once a pain [00:23:00] to be configured to begin with, and I think half the sector is traumatized by these processes. So I, I tot- I totally understand that that pain is, is still there, right? I understand that. But what we’re trying to do is to, to move forward and say like, “Yeah, that, that’s gone. That was the past. Now we have a different way to do it.” And if you have, uh, either new assets that you need to connect or you even consider, like, moving to something more modern, something with more capabilities, something that comes with automation in place, uh, well, we have a solution that is painless. Allen Hall: Can I discuss, or can we go back and forth about the, the use of inverter-based resources, the solar and the wind sites, in terms of the, the move from grid following to grid forming and stabilizing the grid? I think there’s gonna be a lot of changes in the way that we operate these assets over the next year. Mostly, uh, I see action in the United States from the Iberian blackout about a year ago. They’re changing the thought process of how they want to run the grid so that the wind [00:24:00] and solar can keep the grid operating. Is– Are you involved in, are you involved in that aspect of how you operate those assets and how those inverters perform and, and configuring them to, to do more of the, of the grid forming and keeping the grid stable? Alejandro Cabrera Muños: I believe, to be honest, this is more related to power plant controllers and hybrid plants. So we have, we have made several projects with, um- With a mix, uh, of, uh, wind, solar, um, and storage. And wh- but what we’re doing here, uh, to be completely honest, we are not involved in the power plant controllers. Uh, we believe that that’s an electrical device and has, uh, uh, particularities that are out of us- our scope. But what we do is to, again, we connect to all asset classes, right? So we also w- connect to the PPCs, and we can monitor the PPC, the performance of the PPC, and we integrate that into everything else, right? So [00:25:00] that’s, for us, that’s another asset that we are connecting to, and that it make– it completes the view of, um, of sites that are now, like, almost like mini portfolios at, at the same place, right? ‘Cause you have, uh, different technologies, service stations. You have so many things that you need to orchestrate as well. So we’re, we’re w- moving into, into that area as well, uh, f- with the same concepts.  Allen Hall: B- so in a, in a sense, you’re able to monitor the health or status of the grid. Because you’re connected to so many of these assets, you have a pretty good understanding of how the grid is doing at any particular moment then. Alejandro Cabrera Muños: That’s right, yeah, especially in, in Spain, of course, ’cause we’re connected to, um, over 25 gigawatts at the, uh, at, in Spain, so.  Allen Hall: Alejandro, that’s amazing.  Alejandro Cabrera Muños: Over 25 gigawatts at the, uh, at, in Spain. So, so that’s s- it’s almost a third of the, of the installed capacity in Spain.  Allen Hall: Is there a movement in Spain to, to use technology like yours [00:26:00] to better monitor, regulate, control the, uh, wind and solar assets so- such that they stay engaged when, when the, the grid starts to, to vary a little bit? Has anybody asked you to, to be involved with that? Because it seems like you’re the right– you’re in the right place at the right time.  Alejandro Cabrera Muños: The challenge of all these grid codes, uh, in, in most of cases is just that There are tons of curtailments that are coming from many different reasons, technical restrictions, market, uh, dispatch, um, other type of compliance. Um, the, the first challenge is to just execute on them, right? So they’re coming, you need to apply on the, on the sites. Um, that was the first, the first phase. But now that we have so many gigawatts connected, and that we’re also participating in balance mechanis- balance mechanisms and ancillary services, what we are seeing is that depending on how your assets perform and how quickly they are in regulating, um, you are gonna [00:27:00] have penalties or more, uh, profitability in the participation of the markets. So that’s, that’s extremely important as well ’cause it’s, it’s quite difficult to, to measure. But we have all the– Since everything is automated, you can always track, and you can statistically understand which of the sites are performing better or worse, in what cases, and therefore you have opportunities to improve the regulation and get more revenue from it. Allen Hall: Okay. So Green Eagle then is, because of the scale that it has at the minute, can look at the grid and is involved in, in the, the grid requirements, so to speak, of, of, uh, curtailments and what assets are operating when, and also the voltage control aspects and frequency control, which is the other part of it. You, because you’re, because you have so many assets in Spain and globally, you, it’s amazing the number of assets you have. You, you then can actually, one, see health of the grid, two, [00:28:00] provide insights to operators on what that looks like. I mean, real time you could, you can do that. And then are, are, are the regulators then coming to, to you asking advice on how these assets should perform? Because it does seem like you would be a tremendous resource on how the grid is actually doing on a larger scale from a renewables standpoint.  Alejandro Cabrera Muños: Yeah. Well, fortunately, the, the regulator has its own also, uh, system, so it’s, uh, redundant, right? So as far as we, we are working to, to have, uh, the best system in the world, but, but it will be a lot of, uh, responsibility for us to just have the whole grid depending on us. That would be a lot of weight. Uh, but in a, in a way, in, in a, in a way, it already depends on us, uh, effectively. So, so the pressure is, is there. We have, we have talked to them, um, since we have so many customers, um, in the, in the– at this level, uh, we have to be very quick in implementing new grid codes and new [00:29:00] regulatory, uh, compliance issues and, and so on. So that’s, that’s, um… It’s a challenge, but at the same time, it’s, it’s very exciting that we are always ahead in, in this regard.  Allen Hall: Right. If, if I was an operator and I had Green Eagle as one of my, uh, helpers in a sense, uh, assistants in a sense, that helps with the, the grid code i-in terms of, one, understanding it, and two, being able to implement the changes that are coming down all the time. You have a resource there that understands it from a larger perspective because you see it from multiple operators in multiple places trying to do the same thing. That’s a huge advantage instead of you trying to na-navigate or try to understand all those grid code changes and why they’re happening and what it means to you and how do you operate your assets. So you can provide a little bit of guidance there for the operators.  Alejandro Cabrera Muños: Of, of course. Um, uh, the main, the main value proposition that we can have here for anyone that wants to participate or be part of the Spanish market is that we already have all this figured out. So if you wanna start from the scratch [00:30:00] with, uh, with a SCADA, industrial SCADA, well, let’s, let’s go with, let’s go with that. You’re gonna be probably traumatized in the future, right? Uh, but with us you have an off-the-shelf product that is already compliance. It, uh, h- we have already set, uh, the system certified by the TSO in Spain. So we have already gone through this process so many times, and it’s off the shelf, so you don’t have to worry about any of this. And on top of that, you have the Peace of mind that if tomorrow there’s gonna be a, a, a new change in the, in the, in a new grid code, well, which most likely is gonna happen, um, soon, uh, we have to, we have to do it. Because we have already, uh, a lot of customers that, that, that need it. So for us, it’s actually also, uh, strategic to, to be ahead and be fast in implementing these grid codes. Allen Hall: That’s amazing. That’s such a huge resource for Spain and the rest of the world. Yeah, that’s amazing. Well, I, I know people who are listening to this podcast right now are thinking, “Okay, I haven’t heard of Green [00:31:00]Eagle, but now I’m interested, and I need to f- find out more.” How do they contact you? Where do they go first? What’s the best first step?  Alejandro Cabrera Muños: Well, they can connect, uh, directly to me through LinkedIn, or they can just write to sales@greeneaglesolutions.com.  Allen Hall: Great, yeah, and Alejandro’s available on LinkedIn, so you can f- find him there. And we’ll put his contact information in the show notes to, so you have quick access. Alejandro, you gotta come back more often because the, the things that you’re doing with Green Eagle are amazing, and, uh, the, the scale is incredible. Congratulations on that. Uh, and, and I, I, I need you to come back and tell us what the next generation looks like because I know when you guys get ahold of AI and start thinking through some of these real challenging problems, Green Eagle will have solutions. So you’re welcome back anytime.  Alejandro Cabrera Muños: Super exciting to come back, uh, when you invite me. Thank you so [00:32:00] much.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon PPC bid optimization should be based on data, not random changes, especially for fast-growing brands. Learn when to change Amazon PPC bids, how to review 30-day and 60-day data, and how to spot wasted ad spend. This video explains Amazon PPC bid changes, bleeding keywords, Campaign Manager reports, ACoS, and spend with no sales.Stop guessing with Amazon ad spend. Get a PPC plan built around real data before more budget goes to bad keywords: https://bit.ly/3ZlHh6G #AmazonPPC #AmazonAds #AmazonFBA #PPCStrategy #AmazonSellersWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - How Often to Change Amazon PPC Bids00:30 - Weekly Bid Checks for Growing Campaigns01:05 - Use 30-Day and 60-Day PPC Data01:40 - Amazon Reports and Longer Data Windows02:10 - Find Bleeding Keywords in Campaign Manager02:41 - Lower or Pause Bad Amazon PPC Keywords-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon DD+7 cash flow problems can delay payouts, strain PPC budgets, and leave sellers short before credit card bills hit. This video explains the Amazon DD+7 payout policy, delivery date reserve, deferred transactions, and payday lag cycle. See how Amazon seller cash flow, PPC costs, credit card payments, and working capital gaps can stack up under DD+7.Stop guessing where your Amazon cash is going. Get a cash flow and PPC review before DD+7 turns payday into damage control: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSeller #AmazonPPC #AmazonCashFlow #SellerCentralWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon DD+7 Hurts Sellers00:32 - DD+7 Lag Cycle and Cash Flow00:47 - Amazon Payday Calendar Example01:20 - Delivery Date Plus Seven Explained02:05 - Orders Missing the Current Payday03:16 - PPC Costs Before Amazon Payouts04:29 - Why the First Lag Is Not the Only Problem05:18 - Credit Card Payments and PPC Spend06:25 - How Sellers Fall Behind on Payments07:02 - Payday 2 and the Working Capital Gap08:54 - DD+7 Can Set Cash Flow Back 14 Days09:23 - Questions About DD+7 and Amazon Cash Flow-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Rafael is the Founder and CEO of Share It Studio, a leading creative agency that helps Amazon and Walmart sellers turn data into powerful visual storytelling. Under his leadership, Share It Studio has worked with hundreds of top-performing e-commerce brands, blending creativity with analytics to craft product images, videos, and A+ content that actually convert.Before founding Share It Studio, Rafael built a career in film and marketing, becoming a 3-time Telly Award–winning entrepreneur. He's passionate about helping brands optimize their listings, understand their buyers, and stand out in competitive marketplaces. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Rafael Veloz, founder of ShareIt Studio, about optimizing Amazon product listings through visual storytelling. Rafael discusses the nuanced impact of AI-generated images, emphasizing that authenticity often outperforms polished visuals — demonstrated by a shoe cleaner brand scaling from $400K to $12M monthly. He advocates for a full-funnel marketing approach beyond PPC, continuous image testing, and integrating AI tools strategically. Rafaell also highlights the importance of emotional connection in content creation and recommends building strong internal creative teams to drive sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Prioritize authenticity over polish Test raw, real-looking visuals (UGC-style, iPhone shots)—they often convert better than high-end production. Systematize testing with data Validate images using tools and customer feedback before scaling; continuously test and iterate based on performance. Build a dedicated creative strategy team Don't rely on freelancers—invest in a creative lead and team to consistently produce, test, and optimize high-converting content.Timestamps:00:00:01 Authenticity vs. Professionalism in AdsOrganic, real-feeling content can perform twice as well as high-end professional videos, depending on the product's industry.00:00:50 Podcast and Guest IntroductionHost Josh Hadley introduces the topic of AI images on Amazon and welcomes guest Rafael Veloz from ShareIt Studio.00:02:27 Are AI Images Hurting Amazon Listings?AI images can hurt sales if used incorrectly, as they can lower the "perceived value" for emotionally-driven products.00:04:01 The Shoe Cleaner Case StudyA shoe cleaner brand grew from $400K to $1.2M a month by focusing on authentic, emotional content.00:06:26 How to Test and Update Main ImagesAnalyze competitor reviews for emotional triggers, create multiple main images, and test them both off and on Amazon regularly.00:12:01 Building a System for Creative ContentInstead of "hacks," build a system. Constantly track competitors' rankings, reviews, and image changes to stay ahead.00:14:33 Optimizing Creatives for PPC CampaignsCreate different ad creatives for different PPC campaigns and keywords to reduce wasted ad spend and improve conversions.00:16:55 Driving External Traffic to AmazonAmazon now rewards external traffic. Don't just focus on TikTok; create content that connects to specific buying intentions.00:19:34 Connecting Creative and Media Buying TeamsYour creative team and PPC (media buying) team must work together to create a cohesive and effective marketing strategy.00:22:28 Using AI to Build a CommunityCreate AI-generated personas and avatars on social media to build a community and drive traffic to your product listings.00:25:44 The Process for Creating Viral ContentA strategist analyzes the market, a script is developed, and a mix of organic and AI video is used.00:27:36 Final Advice: Embrace AIDon't fear AI. Hire team members dedicated to exploring and implementing new AI tools to stay competitive.00:28:40 Actionable Takeaway 1: Marketing Efficiency RatioStop focusing only on ACoS. Adopt the Marketing Efficiency Ratio (MER) to measure your total marketing spend against revenue.00:31:03 Actionable Takeaway 2: Systemize Image TestingCreate a consistent system for testing main images on Amazon, using real customer data to make decisions.00:31:45 Actionable Takeaway 3: Hire a Creative LeadInvest in a high-level creative team member to lead your marketing, as this is the most important aspect of your brand.00:33:56 Rafael's Favorite AI ToolRafael recommends Claude for its data gathering and Open-Claude's "Coworker" feature for automating executive assistant tasks.00:36:30 Connecting with RafaelFind Rafael at ShareIt Studio's website or email, and mention the podcast for a free 30-minute consultation.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon Experiments": "00:08:54""Pixel": "00:08:54""Productpinion": "00:08:54""Fiverr": "00:08:06""Social Media Platforms (TikTok, In...

Send us Fan MailAmazon seller updates May 2026 cover Alexa for Shopping, auto-buy, seller fees, and Subscribe & Save dashboard changes. This recap explains how Amazon AI shopping, Rufus replacement, pricing rules, and Seller Central data may affect Amazon sellers. Learn what changed across Amazon product pages, subscriptions, AI search, and seller costs before these updates impact sales.Amazon changes are moving fast. Get a real account review before fees, AI search, and product page shifts start eating your sales: #AmazonSeller #AmazonFBA #AmazonNews #AmazonAI #sellercentral Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps:00:00 - Amazon Seller Updates May 2026 Recap00:38 - Amazon Fees and Seller Cost Pressure01:38 - Amazon Auto-Buy Button on Product Pages02:51 - Subscribe and Save Dashboard Data Changes04:03 - Alexa for Shopping Replaces Rufus-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another insightful episode of Build a Better Agency! This time, host Drew McLellan teams up once again with research partner Susan Baier from Audience Audit to unpack the findings from the highly anticipated 2026 Agency EDGE study. Together, they examine how AI is impacting agencies and, more importantly, the shifting expectations and priorities of agency clients in this rapidly changing landscape. Drew and Susan discuss how clients' attitudes toward AI have evolved dramatically over the past year. Gone are the days of uncertainty and secrecy—now, clients expect agencies to be transparent about their use of AI and, even more significantly, to serve as strategic guides and governance partners in the age of automation. The conversation explores three core client segments that have emerged: strategic stewards prioritizing brand protection, adaptive accelerators seeking innovation at speed, and performance pragmatists laser-focused on measurable outcomes. You'll hear why differentiation is more important than ever for agencies, especially as client expectations for sophisticated strategy, proactive guidance, and data-driven decision-making continue to rise. The hosts also highlight new business opportunities for agencies willing to lead on AI adoption, particularly in providing governance and integrating technology across the buyer's journey. If you want to understand what clients truly value today—and how your agency can step up to claim a central, irreplaceable role—this episode is essential listening. Packed with actionable insights, it's a must for any agency leader eager to thrive in the AI era and beyond. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Discover the three distinct client segments that define agency value in the AI era Learn why strategic leadership has become the top priority for agency clients Understand how AI has shifted from experimental to table stakes in just 365 days Master the art of challenging clients while maintaining strong relationships Develop frameworks for positioning your agency within specific value propositions Transform your account management approach from order-taking to strategic consultation Create differentiation strategies that separate you from generalist competitors Build client relationships that leverage AI while emphasizing human insight Implement governance strategies that protect brands while embracing innovation

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   Wait! Before you dive in… this is part 2 of a 2-part series, so don't be that person who starts a movie halfway through and asks what's going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526 In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start. Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing. One of the biggest takeaways from this episode is the importance of testing Amazon's understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings. Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back. Serious Sellers Podcast Episode 750 In episode 750 of the Serious Sellers Podcast, Bradley covers: 00:00 - Introduction 01:38 - Preparing A Listing For Amazon Launches 04:15 - Building A Keyword Research List 05:20 - Amazon Brand Analytics Keywords 07:50 - Historical And Off-Amazon Keywords 10:09 - Reverse Engineering PPC Strategy 13:14 - Amazon Recommended Keywords 15:17 - Frequently Bought Together Products 19:27 - Creating A Test Listing 22:37 - Sending Amazon Relevancy Signals 25:02 - Vine Prelaunch And PPC Campaigns 29:02 - Pricing, CPR, And Discounts 31:46 - TikTok Shop Launch Traffic 33:31 - Balancing Business And Family

Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.We'll see you in The PPC Den!

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout