Podcasts about PPC

Send us Fan MailAmazon listing optimization can improve Amazon SEO, CTR, and conversion rate by fixing weak main images, small text, and keyword gaps. This listing review covers main image clarity, secondary images, bullet points, Brand Story links, A+ Content, and customer profile fit. It also shows how backend keywords, indexing, crawlable A+ text, and main image A/B testing can support stronger Amazon product listings.Traffic without conversion gets expensive fast, get a direct listing review and fix the images, keywords, and A+ gaps before more traffic is wasted: https://bit.ly/4jMZtxu#AmazonListingOptimization #AmazonSEO #amazonseller Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – Amazon Main Image Clarity and Mobile Readability01:30 – Lifestyle Images and Ideal Customer Profile02:16 – Amazon SEO Keywords, Brand Story, and A+ Content03:43 – Fixing Amazon Listing Indexing and Backend Keywords04:31 – Second Listing Review: Main Image Product Clarity05:43 – Secondary Image Consistency and Mobile Text07:22 – Bullet Points, Keyword Indexing, and Main Image A/B Tests08:03 – A+ Content, Crawlable Text, and Brand Story Links09:39 – Why Listing Images Affect CTR and Conversion Rate-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Join the #1 community for wholesalers: www.wholesalinglaunch.com Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon sellers can use traffic, CTR, and conversion data to find out why a listing is not selling.In this video, Noah Wickham explains how to tell the difference between an Amazon traffic problem and a conversion problem. He covers the numbers sellers should check, including impressions, clicks, CTR, and conversion rate, along with the first areas he reviews on a listing.He also explains what to look at when a product gets traffic but still has low sales, how keyword relevancy affects conversion, and what can help simple products like trash bags, screws, and storage bins stand out.Watch the full video to see what sellers should check before changing their Amazon listing.Book a call with My Amazon Guy and get expert help with your Amazon listing: https://bit.ly/4jMZtxu#AmazonFBA #AmazonListing #AmazonSEO #ConversionRate #ctr Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Identifying Traffic vs. Conversion Problems00:33 - CTR Benchmarks and Traffic Issues00:52 - First 3 Things to Check on a Listing01:25 - Conversion Rate and Keyword Relevancy02:57 - Good Traffic but Bad Sales? What to Fix First04:06 - How to Differentiate “Boring” Products04:28 - Why Packaging and Main Images Matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy.Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete.In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers.You'll learn:How AI shopping assistants could change Black Friday and ecommerce discoveryWhy Shopify brands need to make their products easier for AI to understand and recommendHow AI can analyse customer behaviour and create personalised offersHow brands can use real-time data to improve ad creative and campaign performanceWhy the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount eventHow to convert Black Friday shoppers into repeat customers after Cyber WeekendNick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment.In this episode:(0:00) - Why Black Friday is broken for Shopify brands(2:15) - The shift from traditional discounts to AI-driven personalization(5:42) - How AI agents will handle customer shopping in 2026(8:30) - Predictive inventory: Using AI to prevent stockouts(12:10) - The "Death of the Storefront" and the rise of headless commerce(15:45) - Building a brand that survives the AI revolution(19:20) - Actionable steps to prepare your Shopify store nowFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Winning With Shopify, helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice.Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Send us Fan MailFTC sues Amazon over advertising practices, alleging hidden ad surcharges that raised Sponsored Products auction prices for sellers. The Amazon advertising lawsuit covers second-price auctions, PPC bids, ad relevance, winning bids, and allegations involving more than $20 billion. The video explains Amazon's response and what the FTC lawsuit could mean for Amazon sellers, PPC costs, and sponsored ad pricing.Sellers watching PPC costs eat into margin should have their bids, targeting, and wasted spend checked before another auction change costs them more: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #ftc #amazonnews Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – FTC Sues Amazon Over Advertising Prices01:38 – Amazon Responds to the FTC Advertising Lawsuit03:20 – How Amazon Advertisers Set PPC Bids04:58 – Amazon Sponsored Products Winning Bid Data06:18 – Why the Highest Amazon PPC Bid Does Not Always Win07:24 – What the FTC Amazon Lawsuit Means for Sellers-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon's new Reorder and Save feature gives shoppers 10% off when they reorder five items from their purchase history. Steven Pope explains why he prefers this on-demand option over Subscribe & Save as a consumer, especially because it avoids the same recurring-order friction. He also covers what Amazon sellers should know, including how Subscribe & Save eligibility may affect which products appear in the offer. The feature gives shoppers a simple reason to reorder products they already buy while helping Amazon encourage repeat purchases.Need help growing your Amazon sales? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonShopping #SubscribeAndSave #AmazonSalesWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon Reorder and Save vs Subscribe & Save00:41 - Save 10% on 5 Past Purchases01:18 - Why Amazon's Reorder Program May Last-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.You'll learn:Why relying too heavily on Google Ads can make your Shopify business vulnerableHow SEO helped transform a paid traffic business into a valuable ecommerce assetWhy chasing competitive keywords is often the wrong SEO strategy for growing brandsHow building topical authority can generate thousands of organic visitorsHow long-tail SEO helped capture high-intent customers ready to buyWhy organic traffic can increase the value and saleability of an ecommerce businessHow Jayden uses SEO strategies across multiple ecommerce brandsIn This Episode(00:00) The Problem With Relying on Paid Ads(01:15) Why 10% Margins Were Too Risky(03:44) Building a 50/50 SEO & Paid Ads Strategy(05:04) Finding High-Intent Ecommerce Keywords(08:02) Turning Winning Ad Keywords Into SEO Traffic(11:13) Matching Search Intent to the Customer Journey(15:49) Selling the Ecommerce Business(17:08) Why Organic Traffic Increased Business Value(19:49) Cross-Selling & Increasing Customer Value(21:48) Turning Ecommerce Traffic Into Leads(26:04) The Metric That Predicts Future Sales(29:16) How Smaller Ecommerce Brands Can Win SEO(31:55) A Low-Cost Ecommerce Backlink Strategy(35:37) Final ThoughtsWe also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.Learn more from Jayden:Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/Camper Nation: https://campernation.co.uk/Kiln Crafts: https://kilncrafts.co.uk/YouTube: https://www.youtube.com/@JaydenClarkHTEFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Brandon Bateman of Bateman Collective has overseen more than $100 million in digital ad spend for the real estate investing community, and he comes on to hand investors the exact numbers they should track to know if their marketing is actually working. As David puts it, Brandon helps people make money while Simple CFO helps them keep it, the yin to the yang.This is an action-packed, notes-out episode. Brandon breaks down why underfunding a marketing channel is the worst mistake you can make, what percentage of revenue different exit strategies should spend on marketing, and the four KPIs that matter far more than the ROI number everyone fixates on. If you want your marketing to produce leads and profit, grab a pen for this one.Timeline Summary[2:13] – The most common financial mistake: overextending on marketing you can't sustain[3:00] – Why PPC needs six months of funding set aside and SEO needs 12 to 18[4:04] – The worst outcome: spending three months on SEO and quitting before any return[4:43] – PPC as a mid-term channel where leads come fast but the return takes time to dial in[5:59] – How pay-per-lead differs: zero ramp-up, but no optimization once you buy[8:10] – The credit-card-and-crossed-fingers client and why that's luck, not a strategy[9:31] – What percentage of revenue to spend on marketing, and why it depends on exit strategy[11:20] – Why flippers make money on the buy and the value add, and should run a wholesale company inside the flip[12:47] – The survey numbers: flippers around 20%, wholesalers 30 to 40% of revenue on marketing[14:06] – How to think about marketing spend on buy-and-hold rentals[16:00] – The two extremes: over-concentrated in one channel versus afraid to spend[17:38] – The client who spent the same and got the same, then realized he had to double spend to double revenue[19:58] – The four KPIs that matter when comparing marketing channels[20:36] – KPI one, ROI, and why it's overplayed as the only metric[21:22] – KPI two, lead quality measured as leads per contract, and how it drives your whole overhead[23:01] – KPI three, the scale and total volume a channel can produce[23:39] – KPI four, cash conversion cycle, and the hard-money-lending analogy that explains it[28:25] – The simplest first step for an investor who's never run paid ads[30:33] – Why you should get bad at sales on cheap leads before spending on $400 PPC leads5 Key TakeawaysDon't Underfund A Channel — The most common mistake is starting a channel you can't sustain. PPC needs about six months of budget set aside and SEO needs 12 to 18, or you'll quit before the return ever shows up.Marketing Spend Depends On Exit Strategy — Flippers averaged around 20% of revenue on marketing, wholesalers 30 to 40%. Flippers make money on both the buy and the value add, so a good flip should contain a profitable wholesale business inside it.Look Past ROI To Four KPIs — ROI matters but isn't the whole story. Compare channels on ROI, lead quality (leads per contract), total volume and scale, and cash conversion cycle to see which actually builds the better business.Lead Quality Sets Your Overhead — Fewer leads per contract means fewer salespeople, managers, and support staff. One client runs seven figures solo on PPC purely because the lead quality supports it.To Double Revenue, Double Spend — If you spend the same and do the same, don't expect growth. Scaling usually means lowering ROI a bit while increasing volume, which grows profit if the rest of the business can support it.Links & ResourcesBateman Collective — https://www.batemancollective.com Profit First for Real Estate Investing Free Workbooks — https://pfreiworkbook.com Simple CFO — https://simplecfo.com Profit First for Real Estate Investing by David Richter — https://profitfirstrei.comEnjoyed This Episode?If Brandon's four KPIs made you realize you've been judging your marketing on ROI alone, that's the upgrade worth acting on this week. Share this episode with an investor who's either blowing their budget or too scared to spend, and follow the show and leave a rating and review so more real estate investors can market smarter and keep more of what they make.

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by industry veteran Laurence Metrick, founder of Trailer Works and author of the new book Your Audience Has a Heart, Not Just a Profile. Together, they tackle the timely and complex intersection of AI, agency life, and the enduring value of genuine human connection. Drawing on over three decades of agency experience, Laurence Metrick shares stories and lessons from both his career journey and his latest book. They examine how the increasing reliance on AI for pattern recognition, speed, and even emotional insights is reshaping both client expectations and agency roles. Laurence Metrick makes a compelling case for why care—not just creativity—is the new currency for agencies that want to serve and retain their most valuable clients in an AI-rich marketplace. The conversation dives deep into practical strategies for infusing more humanity into agency work, including unique staff training approaches, the importance of storytelling, and staying curious about real human experiences. Drew McLellan and Laurence Metrick discuss observational research techniques—like the "cocktail party focus group"—and why true insight into client audiences can never be fully automated. Real-world anecdotes, from tennis club revelations to sleep clinic advertising, illustrate how nuanced understanding, empathy, and direct observation lead to greater effectiveness than mere technological efficiency ever could. If you're asking yourself how to future-proof your agency in the age of automation—or simply seeking inspiration to reconnect with the heart of your work—this episode is a must-listen. You'll walk away with actionable ideas for cultivating deeper team and client relationships, leveraging technology wisely, and ensuring your agency's unique value shines brighter than ever. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The enduring value of human insight in an AI-driven world Care as the new creativity: strengthening client and customer connections Why efficiency doesn't always lead to effectiveness in marketing The evolving role of agencies as creative conductors and curators Teaching the next generation to observe and understand real human behavior Reviving fieldwork and in-person experiences for deeper audience insights Adapting agency structures for a future of storytelling and nimble teams

Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales. What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running. Chris discovered that the product itself was not the problem. The brand's leading creators had moved on or been recruited by competitors, communication with affiliates had slowed, older videos were no longer converting, and its advertising campaigns were configured incorrectly. Meanwhile, less expensive competitors continued publishing fresh content and capturing more of the market. To restart the engine, Chris and his team are producing 100 UGC videos with 100 different creators, re-engaging the brand's former top performers, and creating contests that encourage affiliates to turn one product sample into multiple videos.   The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks.   TikTok's impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth. In episode 550 of the AM/PM Podcast, Bradley and Chris discuss: 00:00 - Introduction 02:27 - How TikTok Reduced Amazon TACoS Below 4% 06:03 - The TikTok Shop Brand That Lost 96% Of Its Sales 08:34 - Why The Brand's Creator And Advertising Engine Collapsed 12:40 - The Recovery Plan To Win Creators Back 15:55 - Producing 100 UGC Videos With 100 Creators 18:45 - Building Creator Momentum From A Cold Start 23:45 - Using Creator Purchases To Generate Social Proof 27:25 - Why Fresh Content Is Essential For GMV Max 32:42 - Automatic Versus Manual GMV Max Campaigns 36:39 - Targeted Collaborations Versus Direct Messages 38:55 - Structuring Commissions And Managing Product Samples 43:11 - How TikTok Shop Sales Create An Amazon Halo Effect

SOLO Podcast with the host Andrew Marotta- opening the school year, ABRACADABRA, and dealing with conflict! #BAM! Looking for high-performance leadership coaching? Let's connect--PPC coaching: https://andrewmarotta.com/ppc/This podcast is sponsored by IXL Personalized Learning. IXL is used by more than 1 million teachers each day. It is also the most widely used online learning and teaching platform for K-12. Learn more here: https://bit.ly/ELBIXL

Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been on the show for the visibility death spiral, for classifying keywords by how they actually behave instead of by raw console numbers, and for the custom Excel bidding system Michael still talks about. This time she's opening up her forecasting model.The idea: auditing an account that's already running is the easy version. The data is sitting right there. Forecasting is the hard version, because you're projecting spend and revenue off keywords that have zero performance history attached to them. As Michael puts it, the digital marketer in all of us wants to launch big and find out fast but sitting down to plot it out first is what real businesses do.Priscilla walks through the entire build. Tiering roughly 90 competitors by relevancy using Helium 10 and Claude. Bucketing keywords into core, expansion, branded, and broad discovery. Pulling current impression share straight out of the Search Query Performance report, then picking a lift target that's "big enough to read, small enough to test." She also shares the variable Michael had never seen anyone put in a forecast before: click-through rate and conversion rate decay, because your CTR cannot possibly hold steady as your impression bucket multiplies.And there's a real case study in here. One client's forecast surfaced a buy box problem before a single ad went live so the recommendation wasn't a campaign structure, it was "stop selling to resellers first."We'll see you in The PPC Den!

Send us Fan MailAmazon Sponsored Brands Collections are replacing Product Collection ads in 2027, changing how sellers group and show products in Sponsored Brands. The update covers automatic and manual collections, 3–10 related products, Amazon AI product selection, and shopper search signals. Amazon sellers can see how relevancy, catalog data, and buyer behavior may affect which products appear in each collection ad.Don't let the 2027 Sponsored Brands change hit active campaigns unprepared, get an Amazon ads migration plan before the old format goes away: https://bit.ly/4jMZtxu#AmazonAds #SponsoredBrands #AmazonPPCWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Amazon Product Collection Ads Change in 20270:55 – Sponsored Brands Collections Replace Product Collection Ads1:25 – Automatic vs Manual Sponsored Brands Collections2:50 – How Amazon Uses Product Relevancy in Ads4:14 – What AI Collections Mean for Smaller Amazon Sellers-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAmazon sellers can tag Amazon products on YouTube with the YouTube Shopping Amazon affiliate program and send viewers straight to Amazon listings. This setup covers YouTube Shopping eligibility, Amazon Influencer and Associates accounts, channel linking, product tagging, Shorts, videos, and live streams. Amazon sellers and creators can use YouTube product tags to drive clicks, track affiliate sales, and connect video content directly to Amazon listings.Need creators to make product videos that can drive Amazon sales? Find UGC creators and brand partners through Creator Link: https://creatorlink.maggrowth.com/Turn YouTube product tags into a repeatable Amazon sales channel with a growth plan built around content, traffic, and conversion: https://bit.ly/4jMZtxu#YouTubeShopping #AmazonInfluencer #AmazonAssociates #AmazonSellersWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Tag Amazon Products on YouTube Shopping0:46 - YouTube Shopping Amazon Eligibility Requirements1:20 - How to Link Amazon Storefront to YouTube2:16 - New Amazon Product Tagging Rollout3:28 - Using YouTube Product Tags for Amazon Sales4:07 - How Amazon Influencer Storefronts Work4:42 - UGC Creators and Amazon Product Content-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

[Cold open [Moving to Tampa, podcast camera shaming, and getting called "AI slop" on Reddit.] ends at 12:43.]Account management might be the hardest agency skill to teach.We're moving two experienced strategists into formal account management roles, and the hard part is not SEO, PPC, or reporting. It is learning how to communicate strategy, understand the history behind the numbers, and know when a client email needs 30 seconds or 30 minutes. Those soft skills carry more weight than most agency owners realize.We break down the difference between client services, account management, and account executives, plus what each role actually requires. A strong account manager needs more than likability. They need strategy, organization, communication, industry knowledge, and a clear understanding of where they can push back.If clients are used to working with the owner, handing off accounts takes more than changing the name on an email thread. You need to build trust, stay involved, and give the new account manager time to prove they can handle the relationship. Until that happens, stepping away from the agency can cost you clients and recurring revenue.-----PREMIUM:Join the Patreon and get exclusive content from this episode with more in-depth advice and hours of bonus content each month:https://www.agencygrowthpodcast.com/premium-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

Send us Fan MailGreg Sterling and Mike Blumenthal go guest-free this week to connect three stories that are really one story. Apple has launched ads in Apple Maps — contextual, largely on-device, and with no way to turn them off — which quietly undercuts the "you're not the product" brand Apple spent years building. Google is expanding what it charges for: starting October 1, some missed Local Services Ads calls become billable leads, and LSAs have moved into Google's main ad organization as ad real estate keeps eating the results page.Then there's Meta's roughly $18 billion youth-safety settlement with state attorneys general — a number the hosts argue is far smaller than it looks once you read the contingencies and spread it over ten years. Along the way: why the traffic "stolen by AI" is really going to ads, why even ad-skeptics now click rich local ad units, and why the settlement's shared discovery pool may matter more than the dollar figure.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this solo episode, Josh Hadley explores how the CEO's role evolves as an ecommerce business scales. He traces the journey from hands-on operator managing every detail to strategic leader focused on high-level priorities. Drawing from his own experience, including a four-week time study, Josh outlines where CEOs should invest their time at each growth stage. Key focus areas include attracting top talent, defining brand vision, building strategic partnerships, and optimizing financial models. His core message: delegation and strategic focus, not micromanagement, are what drive businesses toward eight and nine figures.Bullet Points:The evolving role of a CEO in an ecommerce business as it grows.Transition from hands-on management to strategic leadership.Importance of delegation and hiring specialized talent.Conducting time studies to identify CEO-level tasks versus delegable tasks.Challenges of micromanagement and the need to trust team members.Strategies for investing regained time effectively.Attracting and retaining top talent within the organization.Defining and communicating a clear brand vision.Developing strategic partnerships to enhance business opportunities.Financial stewardship and optimizing revenue models for growth.Timestamps:00:00:00 Introduction to the Evolving CEO RoleThe host introduces himself and the topic: how a CEO's responsibilities must change as an e-commerce business grows.00:02:00 The CEO's Time StudyThe host shares his personal experience conducting a four-week time study to identify and delegate non-CEO level work.00:03:04 The "Subject Matter Expert" PhaseIn the beginning, the CEO is the hands-on expert, handling everything from product research to PPC campaigns.00:04:03 The First Million-Dollar MilestoneAfter hitting $1 million, the CEO's role shifts to reinvesting for growth, often by expanding product offerings.00:05:07 The Cycle of Growth and DelegationThe CEO identifies bottlenecks, hires specialists to solve them, and then doubles down on other sales-generating activities.00:06:57 Leading Through PeopleCrossing the $20 million mark requires a transition from hands-on execution to leading managers and department heads.00:08:00 Common Pitfalls for CEOs with Free TimeCEOs who delegate successfully must avoid wasting their newfound time or, most damagingly, starting another distracting business venture.00:09:53 Investing in Your TeamThe first priority for a CEO should be retaining talent by improving team experience, building culture, and supporting people.00:11:21 Focusing on Brand VisionThe CEO must clarify and communicate the brand's long-term vision to guide the company and retain key employees.00:13:13 Developing Strategic PartnershipsCEOs should spend time building relationships with key industry players, potential hires, and co-branding partners for future growth.00:14:11 Overseeing Financial HealthA key CEO role is allocating resources effectively, managing cash flow, and ensuring the business can support its growth.00:15:11 Architecting the "Money Model"CEOs must focus on engineering the business model to maximize customer lifetime value, not just front-end acquisition profits.00:17:21 The CEO's High-Level FocusThe CEO should work on the big picture—people, vision, brand, and money model—not tactical day-to-day tasks.00:19:19 The Most Important CEO Skill: SellingA CEO's number one skill is selling the vision to recruit and retain top talent, which provides the most leverage.00:20:20 Helping Others Become MillionairesThe ultimate mindset shift: a CEO's goal should be to build a business that helps their key leaders succeed financially.Links and Mentions:Tools and Concepts"AI": "00:02:00""Time Study": "00:02:00""PPC (Pay-Per-Click)": "00:05:07"Books"$100 Million Money Models by Alex Hormozi": "00:16:49"Key Concepts"Product Market Fit": "00:04:03""Brand Vision": "00:11:58""Customer Lifetime Value": "00:15:41"Recommendations"Develop Partnerships": "00:12:51""Financial Health of the Business": "00:13:45"Quotes"If you want to become a billionaire, you've got to get really, really, really good at helping other people become millionaires.": "00:20:42"Transcript:Josh Hadley 00:00:00  Today, I'm going to dive into how the role of a CEO entrepreneur has to evolve over the growth of that business and the tasks and the roles that that CEO is responsible for. Welcome to the Ecomm Breakthrough Podcast. I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. First of all, my name is Josh Hadley. I am a man of faith. I am a husband to a beautiful wife and a father of four children. I have been selling in the e-commerce space for over a decade, doing multi-million in revenue on channels such as Amazon, TikTok, Shop and Shopify. And I am also the host of the number one business strategy podcast for ecommerce entrepreneurs. And that is E-com breakthrough. Today, we're going to talk about what it means to actually be a CEO, especially when you're the entrepreneur who built the organization from scratch.Josh Hadley 00:00:58  And here's the challenge. There's not a direct playbook that applies to every single business that you have to follow. And so the role of the CEO is, frankly speaking, quite nebulous. And it requires a massive amount of adaptability and extensive leadership skills in order to pull this off in a significant way. At the end of the day, if you look at any $100 million brand, it all goes back to how good the original leader or founder was or was not. Sometimes there is kind of like lightning strikes and it's a really crappy leader and a really crappy founder, and they just hit a significant product market fit. That does happen. And honestly speaking, those are more often than not, a lot of the news stories that you hear about doesn't mean they were actually that good of an operator or that great of a leader. And so with that being said, what do you do and how do. How does your role as a CEO have to evolve as your ecommerce brand is growing over time? And so let's talk about it because this is something that has happened for me in my own business, and I'm speaking from experience.Josh Hadley 00:02:00  And to be honest with you, right now, I'm going through another weird inflection point in my business, and that's where this is coming from. I recently conducted a four week time study where I studied my time literally from sunup to sundown. I jotted down everything I did in 15 minute increments, and using AI and using my own human intelligence, I thought through and said, hey, what am I doing right? That is actually CEO level work, and what am I doing that like, is not CEO level work that needs to be delegated, deleted, or sometimes doubled down on. And so it's from that mindset that I understood, wow, there's a lot of things that I need to add, delete and delegate to other people. And that honestly leaves me in this like weird spot where, hey, if I'm delegating that to somebody else, what am I supposed to be doing? And so it's in that question of me asking ...

Send us Fan Mail My Amazon Guy helps Amazon brands build steady, long-term growth with a full team of brand managers, SEO specialists, PPC experts, designers, and project managers. The team uses data, hands-on account reviews, and more than 400 working SOPs to improve visibility, conversions, advertising, listings, and overall account performance. MAG started as an Amazon education company, and that teaching mindset still shapes how the team works today while managing more than $1.4 billion in annual Amazon sales for hundreds of brands.Ready to grow with a full Amazon team? Talk to My Amazon Guy: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Why Brands Work With My Amazon Guy0:33 - Strategies for Profitable Amazon Growth1:30 - How MAG Acts as an Extension of the Team2:27 - Specialized Experts in SEO, PPC, and Design3:21 - Expertise Beyond Amazon: Meta, TikTok, and Web4:45 - Scaling Amazon Brands With Proven SOPs5:15 - From Amazon Education to $1 Billion in Managed Sales6:23 - How to Partner With My Amazon Guy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon PPC strategy can help recover organic sales using Brand Analytics, Search Query Performance, auto campaigns, and proven keyword data. The video shows how Amazon sellers can use past ranking data after organic sales fall and choose better PPC keywords, bids, and campaign targets. It also covers Amazon pricing strategy, sales velocity, coupons, gradual price increases, and bid changes when higher prices slow conversions.If organic sales are falling and PPC has no clear plan behind it, rebuild the campaigns around proven search data before more ranking and revenue disappear: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #AmazonSEOWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – Amazon PPC Strategy After Organic Sales Drop00:39 – Why Amazon Organic Sales Can Decline01:10 – Amazon Pricing Strategy and Sales Velocity01:48 – Coupons, PPC Bids, and Higher Prices-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan MailAI for Amazon sellers is changing A+ Content, creative teams, and ecommerce workflows as brands use AI to cut costs and move faster. This video shows why human creative judgment still matters when AI handles drafts, images, Amazon listing content, and faster production. It also covers Amazon A+ Content, SEO, creative alignment, agency workflows, and how ecommerce brands can use AI without losing direction.If AI is eating time instead of improving Amazon sales, put a clear plan behind the creative, SEO, and AI work that actually matters: https://bit.ly/4jMZtxu#AmazonSellers #AmazonFBA #AmazonAI #AmazonAPlusContent #EcommerceAIWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Why Creative People Should Lead AI Work0:35 – How AI Changed Amazon A+ Content Orders1:10 – Creative Talent vs AI Specialists1:42 – How Amazon A+ Content SEO Indexing Works2:16 – Combining SEO, AI, and Creative Teams2:48 – Why Team Alignment Comes Before AI Tools3:22 – Why Ecommerce Brands Struggle With AI-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

How did a $4M Amazon brand become a supplier to Amazon itself? Discover its Amazon B2B strategy, PPC shift, hidden Amazon programs, AI tools, and competitor tactics driving its next stage of growth.   ► Watch the Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What happens when a decades-old industrial business starts treating Amazon like a serious growth channel? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Angie Mosqueda from Stardust, a company aiming for roughly $4 million in Amazon sales this year. What began as a traditional B2B business selling industrial products through distributors has evolved into a sophisticated Amazon operation with high-ticket products, business pricing, PPC clicks that can reach $20 or more, and even a six-figure-per-month product. But one of Stardust's biggest opportunities didn't come from a new keyword or advertising campaign. Through persistent networking at Amazon events and leveraging its business certifications, the company eventually became a preferred seller to Amazon itself—meaning Amazon warehouses can now purchase Stardust products. The company also became a preferred seller for Chicago Public Schools through Amazon Business. Angie explains how these opportunities took roughly a year and a half of networking, follow-ups, and navigating Amazon's programs, showing why sellers shouldn't overlook certifications, Amazon Business, or simply getting in the room with the right people. Angie also shares why Stardust recently moved its Amazon advertising away from outside agencies and brought PPC management in-house using Helium 10 Ads. While the account's overall numbers previously looked healthy, getting closer to the data exposed wasted spend hiding underneath those top-level metrics. She also explains how she's using Helium 10 Audience to validate creative decisions and the Helium 10 MCP with Claude to analyze bids, identify opportunities, make changes, and learn Amazon advertising as she goes. Bradley wraps up the episode with a live Cerebro deep dive into Stardust's top-selling spill kit, revealing how sellers can identify their real competitors, compare relative organic rank, uncover keyword gaps, and study historical advertising and BSR trends. Instead of guessing what might move the needle, sellers can reverse-engineer what changed when a competitor's sales and rankings improved. Stardust may already be approaching $4 million on Amazon, but this episode proves an important lesson: no matter how established your business becomes, there's always another layer of opportunity hiding in the data. In episode 762 of the Serious Sellers Podcast, Bradley and Angie discuss: 00:00 - Introduction 03:37 - Taking A Legacy B2B Brand Online 06:30 - Why Their PPC Clicks Cost $20+ 09:02 - Launching New Products On Amazon 11:49 - Becoming A Supplier To Amazon Warehouses 13:16 - Unlocking Amazon Business Preferred Seller Programs 15:39 - Certifications And Networking With Amazon 16:23 - Bringing Amazon PPC Management In-House 17:34 - Using Helium 10 Audience And AI 19:11 - Managing Amazon Ads With MCP 22:49 - Bradley's Live Cerebro Competitor Analysis 33:50 - Reverse-Engineering Competitor Growth Strategies

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to another inspiring episode of Build a Better Agency! This week, host Drew McLellan welcomes creativity expert and acclaimed author Todd Henry for a deep dive into the world of creative leadership and navigating the pressures of producing excellent work on demand. Together, they unpack what it means to be a creative professional in agencies today—where creativity isn't just a job title, but a way of approaching problem-solving at every level, from design to client service to strategy. Todd Henry brings his wealth of knowledge, sharing how his journey from music to creative direction led him to discover the foundational disciplines behind sustainable and joyful creative work. They explore why it's essential to develop personal practices, not just to avoid burnout, but to consistently deliver compelling, innovative results—even in high-pressure, deadline-driven environments. If you've ever felt the exhaustion of "being creative on demand" or wondered how to keep your team inspired, you'll find Todd's five-part "FRESH" framework for creative rhythm both practical and energizing. Listen in as Drew and Todd discuss the importance of balancing stability and challenge as leaders, fostering healthy team cultures, and deliberately creating space for "unnecessary creation"—the projects and hobbies that stoke your creative fire outside of client demands. They also tackle the timely topic of AI, examining how agencies can leverage new technologies without losing the vital human touch that drives taste, discernment, and authentic connection in the work. Whether you're an agency owner, team leader, or emerging creative, this episode is packed with actionable insights to help you foster braver, more authentic creativity in yourself and your team. By the end, you'll be inspired to bring more "verve" to your work, champion a culture of curiosity and courage, and ensure your agency's creative edge remains sharp in a rapidly changing industry. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Embracing creativity as problem-solving for all agency roles Building sustainable creative practices beyond daily project work The power of intentional input and diverse inspiration sources Balancing stability and challenge when leading creative teams Making bravery a habit: maintaining integrity under pressure Using AI as a tool to augment, not replace, human creativity The importance of unnecessary creating to fuel joy and growth  

In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

Send us Fan Mail Learn how Adam Callinan and Matt Campbell grew BottleKeeper past $10M in sales with no employees or investors. In this MAG Growth Podcast episode, Adam explains how low fixed costs, strong margins, automation, and reinvesting profit helped the brand scale while staying lean. He also breaks down contribution margin, ad spend, pricing tests, and the financial numbers e-commerce brands need to watch if they want to grow without losing profit.Want help growing your Amazon brand profitably? Work with My Amazon Guy: https://bit.ly/4jMZtxu#Ecommerce #EcommerceBusiness #Entrepreneurship #Marketing #SalesWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - Why Profit Matters in Business1:40 - BottleKeeper: $10M With No Employees4:50 - Where Ecommerce Brands Burn Money5:47 - Fixed vs. Variable Expenses Explained8:45 - Why Ad Spend Is Fuel for Revenue12:10 - Why Finance and Marketing Clash14:29 - Contribution Margin and Net Profit16:07 - How to Set a Monthly Ad Budget23:24 - How BottleKeeper Scaled With Low Costs25:57 - Testing Higher Prices for More Profit28:46 - One Piece of Advice for Entrepreneurs-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you.In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers.Learn more about Escentual:https://escentual.com/Connect with Alan Dowell on LinkedIn:https://www.linkedin.com/in/dowell-alan/They reveal why many ecommerce brands struggle despite selling great products, how removing friction can improve conversion rates and why the best brands focus on customer experience rather than competing purely on price.You'll learn:How to differentiate when competitors sell the same productsWhy customer education, reviews and trust signals drive conversionsHow removing unnecessary friction can improve the buying journeyWhy having too many Shopify apps could be slowing your store downHow testing, personalisation and retention create long-term growthWhy mobile-first experiences are essential for ecommerce successThe episode also covers how removing 70+ Shopify apps improved conversion rates, why brands should test instead of assume, and how better customer communication can create stronger loyalty and repeat purchases.In this episode:(00:00) - Competing when everyone sells the same products(01:21) - How Essential differentiates its ecommerce experience(02:42) - Removing friction from the customer journey(05:48) - Why A/B testing beats assumptions(08:47) - The 70+ Shopify apps problem(11:41) - Why too many improvements made performance worse(12:20) - From 3.8% to 5.5% conversion rate(15:50) - Testing your store like a real customer(20:02) - Turning first-time buyers into loyal customers(25:00) - Customer data, loyalty and segmentation(30:00) - Revenue vs vanity metrics(32:28) - Turning winning tests into growth(40:13) - Final takeawaysFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.https://info.shipsalot.com/winning-with-shopifyInventory Planner - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampOmnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://www.omnisend.com/wws/Yoast - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-shopify/506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.https://www.506.io/wwsAbout Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.https://spec.digital/

Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory.This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel.Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand's cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software.Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game.Our podcast is listed in Feedspot's 100 Best E-Commerce Podcasts:https://podcast.feedspot.com/ecommerce_podcasts/Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Andrew Morgans, Founder & CEO, MarknologyAndrew Morgans's LinkedIn: https://www.linkedin.com/in/watchdrewwork/Marknology: https://www.marknology.com/Key Takeaways: • Most brand owners don't actually know their numbers on Amazon, which makes profitable decisions impossible. • Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin. • Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops. • Vertical integration, agency, warehouse, and personal brands, works best when each piece feeds the others. • Trust with clients is built by under promising and over delivering, not by chasing every channel at once. • Viral moments don't build brands. Consistency and knowing your keyword-level margin do.Chapters:[00:16] Introducing Andrew Morgans and Marknology's Vertical Integration[03:32] Building a Family-Owned Agency From the Ground Up[08:17] Managing Amazon as a P&L, Not a Sales Channel[10:46] Where Profit Leaks: Fees, Attribution, and Hidden Costs[13:41] Case Study: Cutting Cost Per Acquisition by Broadening Targeting[17:00] Focus, Priorities, and Entrepreneurial Balance[21:09] Building an AI Platform for PPC, Inventory, and Profitability[27:43] Expanding Into New Markets and Building Client Trust[41:32] Content, Community, and Closing Thoughts on Testing

Send us Fan MailAmazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Amazon advertising research and campaign decisions.If 50–100 PPC campaigns are eating hours and hiding wasted spend, get an account-specific plan to tighten bids, budgets, search terms, and ACoS before more ad spend slips away: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #GeminiAIWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Four Amazon PPC Reports for AI Analysis00:47 - 30-Day Amazon PPC Audit With Gemini02:02 - Gemini Data Sanity Check for PPC Reports02:45 - Cluster Amazon PPC Search Terms and Keywords04:04 - Scale Bids Using ACoS, ROAS, and Impression Share05:17 - Fix or Kill Wasted Amazon PPC Targets06:14 - PPC Placement, Budget, and 7-Day Action Plan07:31 - Use NotebookLM With YouTube Sources08:27 - Build NotebookLM Mind Maps From Video Content09:30 - NotebookLM for Source-Based Research10:01 - ChatGPT Voice to NotebookLM Workflow-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us Fan Mail Steven Pope explains why Amazon sellers can see sales go up while profit keeps falling. Real sellers share what is happening to their margins as PPC costs, storage fees, and other Amazon expenses add up. He also talks about the risk of relying too much on Amazon, what the “Amazon tax” really means, and whether selling on Amazon is still worth the work. Watch the full video to hear what sellers are seeing right now and why higher revenue does not always mean more money in the bank.Book a coaching call with My Amazon Guy for help improving Amazon profit and growth: https://bit.ly/4jMZtxu#AmazonSeller #AmazonFBA #AmazonPPC #AmazonSales #AmazonBusinessWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Why Amazon Profits Are Falling1:00 High Revenue, Low Net Profit1:31 The Risk of Relying Too Much on Amazon2:13 Is Selling on Amazon Still Worth It?-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Czym różni się prowadzenie jednoosobowej działalności od budowania dojrzałego biznesu? Jak przejść drogę od pracy na hali i setek tysięcy złotych długu do prowadzenia kilku dochodowych spółek?W dzisiejszym odcinku gościem audycji ZSŻ jest Łukasz Pach - seryjny przedsiębiorca, inwestor oraz współtwórca marek i systemów automatyzujących procesy w firmach. Łukasz dzieli się swoją niezwykłą historią: od pierwszych zarobionych pieniędzy na kartach Pokémon, przez ciężką pracę w Anglii, po konfrontację z wielkimi długami na początku drogi zawodowej.W szczerej rozmowie z Maciejem poruszamy kluczowe tematy związane z rozwojem osobistym, biznesem i mentalnością lidera:

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us Fan MailAmazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Amazon Marketing Cloud audiences.Amazon sellers seeing higher PPC spend but flat organic rank should get the campaign structure reviewed before another month of ad budget is spent without stronger keyword position: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSEO #AmazonAdvertisingWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Does Amazon PPC Help Organic Ranking?00:50 - Why Organic Rank Can Take 30 Days01:49 - Do Product Page PPC Sales Affect Ranking?02:48 - Why Product Page Sales May Not Rank Keywords03:19 - Why Placement Changes Can Reduce PPC Clicks05:01 - How to Set Amazon PPC Keyword Bids06:04 - Best Amazon PPC Campaigns and Targeting Methods-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

After nearly 30 years in education, Rachel Kugler made a leap most people at her stage of life are told not to make: she walked away from teaching, enrolled in ODEO Academy, and rebuilt a career in digital marketing and copywriting from the ground up.This conversation covers what pushed her out of the classroom, shares the internship-to-hire story behind her current role, and shares what she now tells other women in their 40s and 50s who ask her "now what?"Episode Highlights: Rachel shares why a 30-year teaching career transfers more directly into marketing than it might seem, from explaining complex ideas simply to holding a deadline no matter what else is happening.She gives the honest reality of a post-certification job search, and what got Rachel through it without a personal network to fall back on.Rachel details how a single internship platform placement turned into a full-time role in four weeks, and what her boss says actually made the difference.Her direct message to women in their 40s and 50s wondering if it's too late: it isn't, and life experience is a real advantage, not a liability.Why "ODEO is the beginning, not the end" shows up throughout her story, from a self-initiated AI webinar pitch to rewriting her own earlier work once she knew better.Episode Links:ODEO AcademySend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Send us Fan MailAmazon BSA change 2026 takes effect August 24 and changes Amazon seller account transfers, business sales, and rights to sales proceeds. Amazon Business Solutions Agreement Section 18 covers written consent, account ownership changes, and transfer rules for Amazon sellers. Amazon sellers planning an account transfer, LLC change, business sale, or sales-based financing need a clear paper trail before making changes.If an Amazon account sale or ownership transfer is already in motion, get the setup reviewed before August 24 turns a paperwork issue into an account problem: https://bit.ly/4jMZtxu#AmazonBSA #AmazonSeller #AmazonAccountTransferWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Amazon BSA Change Takes Effect August 2400:32 - What Section 18 Changes for Amazon Sellers01:26 - How Amazon Seller Account Transfers Worked Before02:31 - Written Consent for Amazon Account Transfers03:28 - Paper Trail for Selling an Amazon Business-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Most Shopify brands don't have a traffic problem. They have a conversion problem.After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers.In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers.You'll learn:The product page mistakes making customers hesitate before buyingWhy great products fail without trust, proof and clear positioningHow reviews, content and social proof influence purchase decisionsWhy your mobile experience could be losing potential customersThe biggest friction points stopping visitors from convertingHow successful Shopify brands continuously improve conversion ratesNick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue.In this episode:(00:00) - Why Shopify stores lose sales(01:42) - The 4 questions every customer needs answered(02:37) - Mistake #1: Product pages that don't help customers buy(05:05) - Mistake #2: Lack of trust and price justification(07:38) - Mistake #3: Poor product photography(11:21) - Mistake #4: No clear differentiation(12:00) - Mistake #5: Website friction killing conversions(13:09) - Mistake #6: Ignoring mobile-first shopping(15:36) - Mistake #7: Not A/B testing your Shopify store(21:04) - Final Shopify conversion takeawaysFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

How did an Amazon seller help scale a brand from $1M to over $10M a month? Learn the Shopify, Meta, Amazon PPC, creative, and product launch strategies behind the explosive growth worldwide.   ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to go from building a steady Amazon business to helping scale a brand past $10 million in a single month? In this episode, Bradley Sutton travels to Tallinn, Estonia to catch up with Ranno Tasane, the entrepreneur behind Jungle Powders and a partner in Spot Minders. Ranno shares how his journey started with print-on-demand before moving into Amazon FBA, where Jungle Powders eventually grew into a multimillion-dollar brand despite expensive sourcing and increasing competition. But the biggest story is Spot Minders. The Apple Find My-certified tracking brand began on Shopify before Ranno joined the team to lead the Amazon side of the business. One of the biggest factors behind its explosive growth has been speed and creative volume. The team produces around 150 unique creatives every week, then tests multiple hooks and angles for each one—resulting in roughly 600 to 700 ad uploads per week. That relentless testing helped the company go from its first $1 million month to its first $10+ million month roughly a year later. Ranno also breaks down how Shopify, Meta, and Amazon work together instead of competing against each other. Globally, Shopify accounts for the majority of Spot Minders' sales, while the demand generated through Meta advertising creates spillover traffic and branded searches on Amazon. Their Amazon strategy includes aggressively defending branded keywords, bidding heavily on major terms such as wallet trackers, and sometimes accepting break-even or even unprofitable PPC when winning the placement benefits the larger business. New products are also launched on Shopify first and typically tested for two to three months before inventory is sent to Amazon. Perhaps the biggest lesson from Ranno's journey isn't a specific PPC tactic or advertising hack—it's the mindset behind the growth. He credits much of Spot Minders' success to working with partners who think just as big, or bigger, than he does. After reaching $1 million a month, the team's response wasn't to celebrate the finish line; it was to start talking about $10 million, then $30 million or $40 million. For Amazon sellers who have spent years mastering the marketplace, this episode is a reminder that the next level of growth may come from looking beyond Amazon, testing faster, surrounding yourself with ambitious people, and refusing to put an artificial ceiling on what's possible. In episode 761 of the Serious Sellers Podcast, Bradley and Ranno discuss: 00:00 - Introduction 02:05 - Ranno's E-Commerce Journey Begins 05:10 - Growing Jungle Powders On Amazon 07:17 - Competing With Unique Local Products 11:20 - How Spot Minders Got Started 13:50 - Reaching A $10M Revenue Month 16:12 - Producing Hundreds Of Weekly Ad Creatives 17:45 - Shopify Versus Amazon Sales Breakdown 18:32 - Balancing Amazon And Shopify Profitability 22:46 - Aggressively Dominating Amazon PPC Keywords 25:18 - Launching On Shopify Before Amazon 30:01 - Why Your Business Partners Matter 31:45 - Thinking Beyond The Amazon Ecosystem

Send us Fan MailAmazon is changing how sellers handle returns in 2026, and one useful setting is going away. Custom return instructions will no longer be available, which means FBA and FBM sellers need to know which return settings they can still control. Noah Wickham explains prepaid and seller-paid labels, return exemptions, and the important 4-day window sellers need to know when filing return claims to recover eligible costs.Book a call with My Amazon Guy for help with Amazon returns and Seller Central settings: https://bit.ly/4jMZtxu#amazonseller #AmazonFBA #AmazonFBM #SellerCentral #AmazonReturnsWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps0:00 - Why Amazon Returns Frustrate Sellers0:23 - Amazon Removes Custom Return Instructions0:43 - How to Find Amazon Return Settings1:16 - Return Authorization: Manual vs. Amazon Policy1:45 - Amazon Prepaid vs. Seller Prepaid Labels2:38 - RMA Settings: Amazon vs. Seller3:17 - Returns for Large, Bulky, and Custom Items4:02 - FBA vs. FBM Return Settings4:45 - Using SAFE-T Claims for Amazon Returns5:15 - The 4-Day Deadline for Return Claims5:50 - Restocking Fees and Return Label Costs6:50 - Help With Amazon Returns-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we dive into how e-commerce sellers can combine human strategy with AI to scale ad performance without wasting budget.Stephanie Richter, CEO and co-founder of Adspert, shares how her AI platform helps brands optimize campaigns across major marketplaces like Amazon, Walmart, and eBay. She reveals why humans are still needed to set the vision, how smart algorithms handle complex bidding data, and how automating routine PPC tasks can save hundreds of hours while boosting revenue.Topics discussed in this episode:  How humans and AI work together for best ad results.What role humans play when guiding ad algorithms.How AI makes smart ad bidding decisions with data.Why strategy is necessary before setting ad goals.What a typical daily workflow looks like in Adspert.How automated PPC management saves sellers time.Why long-tail keywords require longer AI training.How cross-marketplace ad data drives growth.Why scenario tools help predict results before spending.How simple AI tools make everyday work easier.Start a 30-Day Free Trial Now (plus 20% off discount) at https://dashboard.adspert.net/signup/start?via=024955Links & ResourcesWebsite: https://go.adspert.net/amazon-ads-software?via=024955LinkedIn: https://www.linkedin.com/company/adspert/X/Twitter: https://x.com/adspert_Instagram: https://www.instagram.com/_adspert_Get access to more free resources by visiting the show notes at https://tinyurl.com/nhhfme59______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract new patients, grow revenue, and thrive in today's competitive digital landscape.

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes Shawn Yeager, founder of Upshift, for a candid conversation about the seismic shifts AI is creating in the agency world. Together, they go beyond the hype and headlines, examining how agencies can genuinely commercialize AI—not just adopt new tools, but strategically redesign what they sell and how they deliver unique value in an AI-enabled marketplace. In this episode, Shawn Yeager draws on more than 30 years at the intersection of technology and business, sharing a roadmap for agency leaders. He explains the three traps many agencies fall into when adopting new technology—becoming more efficient but less profitable, becoming educated without application, and buying into platforms without changing go-to-market strategy. Drew McLellan and Shawn Yeager also break down the difference between operational AI (streamlining internal processes) and commercial AI (transforming what you offer clients), and why the latter is critical for agency growth and survival. Listeners will discover practical frameworks to evaluate service offerings, price on outcomes (even when clients aren't sure how to measure them), and proactively use AI to become indispensable advisors—not just vendors. Shawn Yeager discusses the blend of efficiency and artistry required in the modern agency, how to avoid the risks of commoditization, and why focusing on judgment, relationships, and the "decision sandwich" will separate thriving agencies from those left behind. If you're looking for actionable steps to future-proof your agency, navigate staffing shifts, or reimagine your client relationships in light of AI's rapid evolution, you won't want to miss this episode. By the end, you'll have new strategies and a fresh mindset for turning the AI revolution into your agency's greatest opportunity. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Moving beyond efficiency to true AI-driven business transformation Rethinking agency offerings for an AI-enabled marketplace Shifting from billable hours to outcome-based pricing models Harnessing judgment and expertise as differentiators alongside AI tools Blending scalable, repeatable processes with bespoke, high-touch service Preparing agency staffing models for a shrinking entry-level workforce Proactively evolving client value propositions to stay ahead of commoditization

In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking. What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.   The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.   There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues. The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do. In episode 546 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 01:27 - Keyword Tracker Index Checker 04:57 - Niche MCP 08:00 - MCP History - Price, BSR, Reviews, Search Volume 11:16 - Amazon Ads Tactics 15:56 - Index Checker MCP 18:21 - TikTok Shop Seller Pulse 20:09 - MCP Product Targeting 23:48 - Walmart Inventory Levels 24:53 - MCP Competitors 29:02 - Amazon Indirect Costs 31:20 - AWD Inventory

Today Michael is coming to you solo  recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC.The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS  but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon is "one big ball mashed together," so it's genuinely hard to know where to lean into momentum and where to pull back.Michael walks through the exact four reports to pull, how to feed them to your favorite AI chatbot (Gemini, ChatGPT, or Claude), and the prompt that turns all of it into a keyword-by-keyword action list  bid up here, cut back there  even if you've never opened a spreadsheet in your life.Get the exact prompt. The full AI prompt Michael references in this episode, the one that cross-references organic rank, search query data, impression share, and ACoS into one action list  is already sitting inside the free Badger Guide to Amazon PPC Checklist. Look for the section called "PPC with Organic Data and AI" on Row 209. We'll see you in The PPC Den!

Send us Fan MailNate Littlewood, founder of Future Ready CFO, joins Noah Wickham on the MAG Growth Podcast to explain why profitable Amazon and e-commerce brands can still run short on cash. They cover the difference between profit and cash flow, how inventory can drain working capital, and why fast growth can create financial pressure. Nate also shares how founders can use ROI math, bottleneck analysis, and team skills to choose better growth projects. The conversation also looks at the 80/20 rule, underperforming SKUs, product catalog growth, and why adding more Amazon products does not always lead to more sales. Amazon sellers, CPG brands, and e-commerce founders can use these ideas to make better financial decisions and focus on profitable growth.If cash flow, inventory costs, or profit margins are holding the brand back, book a call with us to figure out what needs fixing first. https://bit.ly/4jMZtxu #AmazonSeller #Ecommerce #CashFlow #AmazonFBA #Entrepreneurship Want free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps00:00 - Pricing, Margin, and Ecommerce Growth01:50 - Nate Littlewood and Future Ready CFO03:54 - Why Founders Are Data Rich but Decision Poor06:51 - Knowing When a Business Is Ready to Grow08:37 - Using ROI to Pick Growth Projects09:45 - Finding Bottlenecks in an Ecommerce Business11:14 - Matching Growth Plans to Team Skills13:53 - Why Profitable Brands Can Have No Cash15:34 - How Fast-Growing Brands Grow Broke17:14 - The 80/20 Rule for Amazon Products18:05 - Calculating the Real Cost of Each SKU20:12 - The Jam Study and Too Much Product Choice21:24 - When More Amazon SKUs Hurt the Business23:43 - New Products vs Product Variations-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Your Shopify discount strategy could be costing you sales and profit.Want to test smarter promotions on your Shopify store? Try 506's Shopify apps with an extended 30-day free trial using code WWS.Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal?In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin.You'll learn:When free gifts outperform traditional discountsHow to use spending thresholds to increase average order valueWhy some promotions train customers to wait for salesHow to run BOGO offers, quantity breaks and tiered discounts effectivelyThe biggest discounting mistakes Shopify brands makeCharlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability.In this episode:(00:00) - Free gifts vs discounts(03:45) - How free gifts can increase AOV by 30%(05:05) - Finding the right free gift threshold(06:35) - What gifts should you offer customers?(10:10) - Mystery gifts and digital gifts(15:10) - Free gifts vs traditional discounts(20:10) - Automating Shopify discounts and offers(25:20) - Tiered gifting to increase customer spendFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:506 - Extended 30-day free trial on Shopify apps with code WWS.Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

This is the Wholesale Hotline Podcast (Brent Daniels Live Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout