Podcasts about PPC

Dans cet épisode spécial enregistré en direct et en public du Paris Radio Show 2026, PPC a animé un débat sur l'avenir de la radio à l'ère de l'intelligence artificielle.A ses côtés au micro, Matthieu Mondoloni, Directeur de l'information du réseau ICI (Radio France), François-Xavier Delacoux, Directeur général du réseau RTS FM, Marie-Noëlle Le Moal, Directrice en charge de la stratégie marketing et de l'innovation chez NRJ Global, Régis Verbiguié, Directeur général de Radioplayer France, Jean Vandecasteele, représentant de l'association LesVoix.fr, ainsi que Pascale Wakim, comédienne voix et podcasteuse.Au programme ? La place croissante de l'IA dans les rédactions, la publicité, les workflows éditoriaux et la distribution audio. Ils abordent aussi la charte IA de Radio France, l'automatisation de la transcription, la détection de signaux faibles avec l'aide de l'IA, la génération de contenus, le clonage des voix... L'IA n'est plus une promesse dans l'univers de la radio , c'est déjà une réalité opérationnelle.Mais à quel prix ? Tous s'accordent sur un point central : la voix est le cœur de la radio. Une voix qui crée la confiance, l'émotion, l'intimité. Or cette voix peut désormais être copiée, générée, industrialisée, au risque de rompre le contrat émotionnel avec l'auditeur.L'épisode explore aussi les lignes rouges éthiques, les enjeux de souveraineté culturelle, les métiers menacés ou transformés, et la responsabilité collective des médias face à des technologies qui vont plus vite que les règles.Un échange hors normes autour d'une question clé : l'IA crée-t-elle de la valeur pour la radio, ou est-elle en train d'en effacer l'âme ?Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Humans vs. AI?! Marketing by Emma's Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!

Episode Overview In this final installment of the Conquer the Operational Chaos series, John Kitchens and Joel Perso break down one of the most overlooked — yet most powerful — CEO disciplines: knowing your numbers. Growth without visibility creates chaos. More agents, more leads, more deals — without proper tracking — only amplifies inefficiencies. In this session, John and Joel unpack how to measure what actually matters, how to assign the right metrics to each role, and how to move from emotional decision-making to data-driven leadership. If you've ever wondered why your P&L says you're profitable but your bank account feels tight… or why your team feels busy but results are inconsistent… this episode will reset how you think about performance. Because if you don't know your numbers, you don't know your business. Key Topics Covered The Final Piece of Operational Clarity Recap of the Conquer the Operational Chaos framework: Week 1: The Operational Hire Week 2: Building Processes Week 3: Core Buyer & Listing Systems Week 4: Measuring What Matters Why growth without tracking leads to internal breakdown How knowing your numbers protects profitability and performance What "Know Your Numbers" Really Means The difference between tracking data and making decisions Why metrics exist to improve leadership — not to create busywork The CEO mindset shift from guessing to measuring The Financial Foundations Every CEO Must Understand Profit & Loss (P&L): Revenue, expenses, and true profitability Balance Sheet: Assets, liabilities, and owner equity Cash Flow: Why profit and cash are not the same Budget vs. Actual: Where silent leaks in your business happen Assigning Metrics to Every Role Every role in your business must have at least one key metric. Why? People want to know what winning looks like Clear agreements eliminate emotional performance conversations Numbers create accountability without friction Metrics vs. Targets (The Critical Distinction) Tracking a number isn't enough. You must define: What is success? What is the agreed target? What happens when we miss? Agreements replace expectations. Expectations create frustration. Agreements create alignment. Leading Indicators vs. Lagging Indicators Lagging indicators: Closings, GCI, volume Leading indicators: Conversations, appointments set, follow-up activity You can't control closings. You can control conversations. John's breakdown: Conversations → Appointments Set → Appointments Met → Agreements Signed → Closings Reverse engineer your goals down to conversations per hour. The Conversations Per Hour Framework This was one of the most tactical moments of the episode. Instead of asking: "How many conversations per day?" Ask: "How many conversations per hour?" Then reverse engineer: How many conversations does it take to set one appointment? How many appointments does it take to sign a client? How many signed clients does it take to close one deal? How many hours per week must be dedicated to outbound activity? When you know this math, success becomes predictable — not accidental. The "Protein, Carbs, and Fats" Principle Borrowed from Blake Sloan: Protein = Conversations Carbs = Appointment Asks Fats = Face-to-Face Meetings You can hit your main metric and still fail if supporting metrics are ignored. One metric matters. But supporting behaviors matter too. Where to Start Don't try to fix everything. Focus on one priority per quarter. If you're spending significant money in one area (Zillow, PPC, mailers, client events), optimize that first. Clarity compounds. Chaos compounds faster. Resources Mentioned Simple Numbers, Straight Talk, Big Profits – Greg Crabtree Financial Intelligence – Karen Berman & Joe Knight Measure What Matters – John Doerr CSU Dashboard / CTE Business Tracking The Growth Centric – Systems Audit with Joel Perso John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway There are two major breakdowns in most small businesses: They don't know their financial numbers. They don't know how they're allocating their time. If you know your money and you know your time, you control your growth. If you don't — you're guessing. As Joel put it: "If you don't know your numbers, you don't know your business." And as John reinforced: "It's not conversations per day. It's conversations per hour." Measure what matters. Build agreements. Track leading indicators. Execute with clarity. That's how CEOs eliminate chaos. Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

If your paid budget is shrinking, every click suddenly feels personal. And when Google Ads keeps changing, it's easy to lose confidence in what's actually driving results.In this session, Joe is joined by Rebecca Pilkington, Head of PPC at Exposure Ninja, to break down what modern PPC looks like in 2026 - from fixing tracking and improving signal quality, to using guardrails, feeding lead quality back into Google, and deciding when to go manual vs letting automation learn.Key topics include:- How to audit the last 90 days to spot wasted spend in locations, devices, audiences, and non-converting queries- The tracking essentials in 2026 including GA4, consent mode v2, server-side tracking, and why it all impacts performance- How to feed offline lead quality and revenue back into Google Ads using offline conversions and enhanced conversions for leads- What AI Max actually is (and isn't) plus when to avoid it if your landing pages aren't strong- How to approach a slashed budget by stripping campaigns back to high-intent keywords, tighter themes, and better landing pages- What to look for when spam leads appear and how to troubleshoot match types, intent, and optimisation signalsTimestamps:00:00 Finding wasted spend fast03:30 Efficiency and signal quality in 202607:20 Tracking changes you can't ignore10:50 Feeding CRM data back into Google15:55 What AI Max does in search20:45 Using PPC for full-funnel brand impact24:40 How to rebuild when budgets get cut32:00 Starting PPC without big datasets41:50 When to trust automation53:10 Handling spam leads and learning periods57:05 Choosing the right PPC partnerWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept.After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns transition from inefficient to efficient, PPC reaches a ceiling and can't grow your sales anymore.In Episode 121 of That Amazon Ads Podcast, Stephen and Andrew reveal why 90% of accounts see massive wins in 30 days, then sales plateau completely. Hard to Swallow Pills: Your growth doesn't come from bid adjustments or campaign tweaks. It comes from category demand, market share dynamics, and catalog expansion.If your Amazon PPC performance stagnated after initial success, this episode explains exactly why and what to do next. Real sustainable growth requires strategies beyond Amazon Ads.

Does Google PPC still work for home service businesses—or is it just an expensive mistake?In this Clicks to Calls episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down the truth about Google Ads (PPC) for HVAC, plumbing, and electrical companies. Some operators swear PPC is dead. Others are spending six figures a month and winning. The difference isn't the platform—it's execution.They walk through why PPC fails for most owners, how it's fundamentally different from Local Service Ads, and what has to be in place before PPC becomes a scalable, predictable lead channel. From budget minimums and landing pages to tracking revenue (not just calls), this episode lays out a clear framework for deciding if PPC belongs in your business—and how to avoid burning cash if you try it.If you've ever said “Google Ads don't work for us,” this episode will challenge that assumption.What you'll learn in this episode:Why PPC still works—and why most operators think it doesn'tThe real difference between LSA and PPC (and why PPC breaks first)Budget thresholds you actually need to make PPC viableWhy landing pages matter more than ad copyShout Out to FieldPulse

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to a powerful solo episode of Build a Better Agency! In this installment, host Drew McLellan takes a deep dive into one of the most urgent and consequential topics facing agencies today: the vital importance of ongoing professional development. Drawing from decades of experience and the latest industry data, Drew McLellan lays out a compelling case for why investing in your team's growth is no longer a "nice to have"—it's a must-have for agency survival in the coming years. Throughout the episode, Drew McLellan connects the dots between employee retention, profitability, and developing future-ready skills, emphasizing how the talent landscape is shifting faster than ever before. With alarming stats showing that over 90% of employees would stay longer with employers who invest in their career development, he argues that the biggest threat to agencies isn't just AI or industry consolidation—it's failing to keep your people learning, engaged, and prepared for new demands. Listeners will walk away with concrete strategies for building a culture of learning within their agencies. Drew McLellan shares actionable steps: from creating a realistic professional development budget, conducting a skills gap assessment, and designing meaningful learning experiences, to the critical role of leadership in modeling a learning mindset. He also addresses common objections, like the fear that trained employees might leave, and flips the paradigm—demonstrating that investing in growth is actually the best insurance against turnover and burnout. If you want to protect your margins, retain your best talent, and lead a team that can outpace industry change, this episode is essential listening. Tune in for data-backed advice, tough truths, and a practical roadmap to becoming an agency where people join—and stay—because they know their growth matters. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The critical role of professional development in agency growth Why investing in employee learning boosts retention and profitability The ROI of upskilling versus the true cost of turnover How to build a culture of continuous learning and accountability Prioritizing skills for the future: AI fluency, data literacy, and business acumen Combatting burnout with smarter, not just harder, work   Simple steps to launch an impactful development program today  

Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level.We're diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing.Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter.We'll see you in The PPC Den!

Dans cet épisode de Connected Mate, PPC reçoit Eric Briones, directeur général du Journal du Luxe et cofondateur de la Paris School of Luxury, pour explorer un sujet brûlant : le rapport ambivalent du luxe à l'intelligence artificielle.LVMH ne teste plus, ils industrialisent à grande échelle : 40 000 utilisateurs mensuels, 1,5 million de requêtes IA, 75 maisons connectées. Chez Dior, on traque le “consumer pulse” en temps réel. Piana scanne le corps pour mieux vendre. Pendant ce temps, la contrefaçon explose à 2,5 millions de signalements. Le paradoxe ? 72 % des créatifs ne veulent pas d'IA dans la création.Dans un dialogue sans filtre, PPC et Eric Briones abordent :Les vrais usages de l'IA dans les maisons de luxe (réparation, transmission, prévision).Le malaise créatif autour des campagnes générées par IA (exemple de Valentino, Vogue).Pourquoi le luxe refuse d'être "soumis à l'IA"… tout en l'intégrant massivement.Le rôle central de l'humanité, de l'oralité et de la singularité à l'ère des algorithmes.Et cette question vertigineuse : l'IA va-t-elle sauver le luxe ou le rendre indifférenciable ?Un échange lucide, provocateur et inspirant sur l'avenir d'un secteur en pleine renaissance digitale.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC préfacé par Serge Papin, rdv ici Réinventez votre entreprise à l'ère de l'IAHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textClicks keep rolling in, but sales stay flat. This video explains how Amazon ad traffic really works, detailing why some  search keywords appear relevant but never convert, leading to getting clicks but no conversions. We discuss keyword research and how amazon keyword research can be misleading, especially for ecommerce businesses on amazon fba.Noah Wickham explains how Amazon ad traffic really works, why some keywords look right but never sell, and how timing, intent, and data decide what actually converts. Each part connects to the next, and skipping one is how wasted spend keeps happening.Need help improving your conversion? Book a call with us: https://bit.ly/4jMZtxu#MyAmazonGuy #AmazonAds #AmazonPPC #AmazonSeller #EcommerceTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:03 – Clicks without sales explained00:16 – What keyword relevancy really means00:39 – Why matching keywords still fail00:54 – Data-based relevancy explained01:37 – Why clicks happen at certain hours01:56 – Checking ad reports by hour02:00 – Budget rules to control spend02:28 – TACoS and organic rank connection03:21 – PPC sales and organic growth rule03:33 – When keywords should be negated________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textMarketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in 2026: why AI references matter more than rankings, why trust forms in communities you don't control, and why connecting paid media to your CRM is the difference between guessing and knowing. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:Performance has moved upstream (discovery and trust happen before the click) and downstream (ROI is decided after the form fill), leaving most teams measuring the wrong middle.AIO (AI Optimization) means structuring your content so clearly that AI systems can confidently reference your brand as the authoritative source.Micro-communities on Slack, Discord, and Reddit are forming buying decisions before your ads ever appear, making trust earned sideways more valuable than polished campaigns.CRM integration reveals which campaigns drive actual revenue versus those that just look good on platform dashboards, turning emotional optimization into clear decisions.The full buyer journey now looks like: community exposure, AI validation, ad click-to-act (not to learn).Episode Links: Optidge The Digital Marketing MentorThe DM Mentor on InstagramOptidge Case Study LibraryFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of PPC Live, Amanda Friedt (Farley), CMO of Aimclear, shares her journey in marketing, discussing the importance of integrated marketing, lessons learned from mistakes, and the evolving landscape of PPC. She emphasizes the significance of collaboration, data hygiene, and adapting to AI advancements while providing insights on leadership and handling mistakes in a team environment. Amanda encourages marketers to embrace testing and innovation as they navigate the challenges of 2026 and beyond.TakeawaysAmanda emphasizes the importance of integrated marketing.She shares her journey of overcoming imposter syndrome.Mistakes are opportunities for learning and growth.Collaboration is key in navigating PPC challenges.Data hygiene is crucial for effective marketing campaigns.AI is changing consumer behavior and marketing strategies.Leaders should create a safe space for discussing mistakes.Testing and innovation are essential for success in marketing.Understanding the consumer journey is vital for PPC success.Community support can significantly impact marketing efforts.Chapters00:00 Introduction and Background04:12 Lessons Learned from Mistakes07:10 Navigating Challenges in PPC Marketing10:09 The Importance of Data and Collaboration13:24 Adapting to AI and Changing Consumer Behavior16:04 Leadership and Handling Mistakes19:11 Advice for 2026 and Future Trends22:10 Final Thoughts and Fun Question38:00 Outro.mp3Find Amanda on on ⁠LinkedIn⁠ PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp groupSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter

In this episode of the Level Up Claims Podcast, host Galen Hair sits down with Dennis "DM" Meador, owner of the Legal Podcast Network, to break down how professionals—especially attorneys—can escape commoditization, build real authority, and attract better clients through strategic podcasting. With decades of experience in legal marketing and positioning, DM explains why many professionals struggle with being reduced to price comparisons and how authority-based content shifts conversations from "How much do you charge?" to "How do I work with you?" He shares why podcasting is one of the most powerful evergreen marketing tools available, how it outperforms short-term ad spend, and what it takes to create content that drives trust and long-term results. Highlights: Dennis Meador's entrepreneurial journey and marketing background Why attorneys and professionals are being commoditized The real reason prospects ask "how much" first Authority positioning vs. PPC and paid lead generation What an "authority podcast" actually is How podcasting builds trust before the first call Evergreen marketing vs. disposable ad spend Making podcasting simple, scalable, and sustainable Production value, storytelling, and entertainment in modern content  Episode Resources: Connect with Dennis "DM" Meador https://www.thelegalpodcastnetwork.com/about Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/

Can one hawkish Fed Chair nomination melt a golden bull's wings? In this episode of Magic Markets, The Finance Ghost and Moe-Knows look at volatility, market overreactions, and how to hunt for asymmetry responsibly. On the macro side, Moe examines the recent gold price oscillations and explains why gold might be circling the rim of the ‘speculative' bucket, while Ghost takes a micro look at some tips for sniffing out asymmetrical returns.  Join our hosts as they dive for treasure in the ‘too hard' pile of the JSE, reminisce about the 2008 ArcelorMittal share price, and look at LVMH, Netflix and Mr Price as examples of stocks that have fallen sharply from peaks. Today's Topics: Why the nomination of a surprisingly hawkish Fed Chair sent the gold price plummeting. How retail speculation is making gold behave more like crypto – and what it might mean for you. How a VC mindset and an understanding of asymmetrical returns might help you build a high-risk equity basket that doesn't blow up your core portfolio. What names like Netflix and Mr Price can teach us about opportunities after extreme market reactions. Get in touch: The Magic Markets Website @MagicMarketsPod, @FinanceGhost, and @MohammedNalla (all on X) Pop us a note on LinkedIn Disclaimer: This podcast is for informational purposes only and does not constitute financial or investment advice. Please speak to your personal financial advisor. Chapters (00:00:00) - Introduction: Market Psychology and the State of Gold(00:01:46) - Kevin Warsh: Why the Fed Chair Nomination Spooked Markets(00:03:41) - Is Gold the New Crypto? Retail Speculation and Volatility(00:06:13) - The Resources Rally: Why the Satrix RESI Is Still Up YTD(00:08:33) - Megatrends and Market Tops: Lessons From LVMH and 2023(00:11:16) - Optionality & Sniffing Out Asymmetrical Payoffs(00:16:10) - The Venture Capitalist Mindset: Building a High-Risk Speculation Basket(00:19:36) - The "Too Hard" Pile: Finding Asymmetry in Accelerate and PPC(00:22:47) - Taking A Gamble On Low-Ticket Stocks & ArcelorMittal(00:24:01) - Buying the Dip: Mr Price, Netflix, and Eating Our Own Cooking(00:25:36) - Conclusion & How to Get in Touch

Behdad Jamshidi is the Founder of CJAM Marketing Connector, a company that is a matchmaker for clients and marketing agencies who need each other. In the past seven years, he has met with and assessed over 1000+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. We talked about how not all marketing agencies are alike, how he became a marketing broker, what it takes to be a great business matchmaker, knowing when hiring a fractional CMO is a good idea, and examples of things he helps clients with. In addition, we discussed various marketing methods such as PPC and SEO, creative marketing such as branding and photography, app and web development, and the mindset required to successfully work with a marketing agency. Finally, we discussed questions you should ask a marketing agency before hiring them, red flags to look out for in the vetting process and using core values to build your company culture. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we learn how a focused morning huddle can act as a powerful marketing engine by aligning your Dental Team to convert advertising-driven opportunities into real outcomes like new patients, case acceptance, and social proof. We also explore how integrating small daily habits—reviewing wins, priorities, specific patients, cultural focus, and marketing reminders—creates a consistent patient experience and Dental Practice culture that boosts referrals, profitability, and lifetime value per patient. To learn how call handling by Smith.AI can grow your Dental Practice faster, retain more patients and improve patient satisfaction, visit this link:  https://calendly.com/d/csry-6sv-5rd/dentainment-smith-ai-consultation 


This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to the latest episode of Build a Better Agency! Host Drew McLellan is joined by talent strategy expert John Arnold to tackle one of the most critical and timely challenges facing agency owners today: hiring, retaining, and managing the right people in the ever-evolving agency landscape. As AI and technology shift agency workflows, Drew McLellan sets the stage for a refreshing conversation about why the human element is more important now than ever. John Arnold, co-owner of Celerity—a firm that was itself born from agency roots—brings decades of experience in staffing, executive search, and talent advising. Together, they explore the seismic changes agencies have faced in team structure, from the rise of remote work and fractional contracts to the increasing responsibility placed on each team member. John Arnold shares actionable strategies for navigating this new reality, including how tools like Predictive Index and other personality assessments are transforming agency hiring decisions. You'll learn why understanding your own leadership style is just as important as knowing what you're looking for in a new hire. This episode digs into practical frameworks for the ideal interview process, tips for avoiding common hiring pitfalls, and ways to structure assessments and team interviews to ensure long-term fit. John Arnold also reveals the personality traits and behaviors that signal an exceptional agency employee, while offering candid advice for managing generational divides and work-life balance in today's workforce. The conversation doesn't shy away from tough topics: Drew McLellan and John Arnold discuss red flags, deal-breakers, and why agency leaders must be upfront with candidates from the very start.   If you're ready to strengthen your agency's team, enhance your understanding of talent, and embrace data-driven hiring, this episode delivers the insights you need. By the end, you'll have the tools—and the confidence—to build a stronger, more resilient agency culture. Don't miss this invaluable deep dive into what it takes to recruit, retain, and inspire top talent in today's dynamic agency world!   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The critical role of data in modern agency hiring   Balancing gut instinct with science for better hiring outcomes Structuring a successful multi-step interview process Why curiosity and accountability matter in agency talent Navigating generational shifts in work/life balance expectations The evolving landscape of remote and hybrid work in agencies Preparing for the future: leveraging AI and assessments to predict job fit

Dans cet épisode très spécial de Connected Mate, PPC donne la parole… à deux intelligences artificielles. Leur mission ? Déconstruire ensemble un ouvrage aussi provocant que dérangeant : Ne faites plus d'études signé par Laurent Alexandre et Olivier Babeau.La thèse du livre est radicale : dans un monde dominé par l'intelligence artificielle, l'école serait devenue obsolète, voire contre-productive. Une vision alarmiste qui agite les esprits.PPC a voulu confronter ce choc intellectuel à la pensée critique… d'autres IA. Et ce dialogue de machines surprend : c'est brillant, nuancé, et parfois profondément humain. Les deux IA passent le livre au crible : ton, structure, propositions, angles morts, tout y passe. Ensemble, elles questionnent la pertinence du choc, dénoncent l'absence de guide concret, et explorent les paradoxes oubliés de cette “obsolescence cognitive” annoncée.Un épisode hors norme, qui explore un futur où l'on ne subit plus l'IA, mais où on l'interroge. Et si c'était ça, apprendre à penser autrement ?Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC Réinventez votre entreprise à l'ère de l'IA, préfacé par Serge Papin, rdv ici https://amzn.to/4gTLwxSHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn't some small inefficiency. It's often 30 percent of spend. Sometimes it's 50. I've seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert.What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark.Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you'll end up killing keywords that were slow, not bad.We'll see you in The PPC Den!

En el programa de hoy escuchamos historias reales y profundas de familias que enfrentan pérdidas, rebeldía en los hijos, matrimonios heridos por la desconfianza, inquietudes espirituales y preguntas sobre la fe, la salud emocional y las injusticias que vemos en el mundo. También respondemos inquietudes sobre cómo encontrar paz en medio de la confusión, cómo manejar imágenes religiosas al iniciar una nueva vida de fe, por qué a veces nos cuesta escuchar oraciones de otros, y qué hacer cuando el pasado golpea el corazón con fuerza. Acompáñanos en esta conversación honesta, llena de esperanza y dirección práctica para quienes desean sanar, entender y dar pasos de perdón.PPC se retransmite a las 3 am PST en Podcast y YouTube.Te invito hoy a tomar una decisión: perdona a alguien en tu corazón.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Brent Daniels is a nationally recognized real estate investor, coach, and founder of Wholesaling Inc., a leading education platform in the real estate investing space. Known for his direct, action-oriented approach, Brent helps investors simplify wholesaling, eliminate overwhelm, and follow clear, proven steps to close deals consistently. After starting out broke and frustrated, Brent transformed his life through wholesaling by following a simple, repeatable system. He went on to build a multi–seven-figure wholesaling business, now generating over $2 million annually, largely driven by paid traffic and data-backed marketing strategies. Brent also leads TTP Marketing, a specialized PPC agency managing more than $1 million per month in ad spend for over 200 real estate investors. Through coaching, marketing, and accountability, Brent empowers serious investors to scale their businesses faster and create lasting financial freedom. During the show we discuss: What wholesaling is and why it's one of the fastest entry points to real estate investing How to consistently find discounted and distressed properties in any market A simple, step-by-step path to closing your first wholesale deal How to cut through information overload and focus only on strategies that work Proven lead generation methods and ways to lower marketing costs while boosting ROI The systems and processes required to scale from one deal to multiple deals per month Why community, accountability, and daily action separate long-term success from burnout Resources: https://www.wholesalinginc.com/ https://www.talktopeople.com/

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance. Kirk emphasizes the need for a thorough discovery process to ask the right questions and ensure a good fit between agencies and clients. He also highlights the importance of long-term strategies for maintaining healthy client relationships and avoiding common pitfalls in the industry.TakeawaysTaking on clients that aren't a good fit can be emotionally taxing.Identifying red flags early can save time and resources.Mutual respect between agency and client is crucial.Expectations around PPC performance must be aligned.The discovery process is key to understanding client needs.Asking the right questions can reveal underlying issues.Long-term strategies are essential for agency success.PPC should work in tandem with other marketing channels.Building trust in the early stages of a client relationship is vital.Avoiding clients who don't respect your value is important.Chapters00:00 Introduction and Background03:00 Identifying Client Fit Issues06:08 Red Flags in Client Relationships09:01 The Importance of Mutual Respect12:01 Expectations and Performance in PPC14:54 Discovery Process and Client Questions18:01 Long-term Strategies for Client Relationships20:58 Final Thoughts and Industry InsightsFind Kirk on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

Scott (@CharlesChillFFB) runs his first SOLO 2026 Superflex Rookie Mock Draft using a 12-team Superflex format with 1.75 TE Premium and .15 points per carry (PPC). This mock goes three full rounds and follows the same framework as the 2026 Roster Construction Series, now applied directly to rookie draft strategy with the added impact of PPC scoring. Topics covered in this video: * Early 2026 rookie tiers in Superflex * Impact of 1.75 TE Premium on rookie drafts * How .15 PPC changes RB vs WR decision-making * Translating roster construction theory into rookie draft execution * Applying a start-11 Superflex build to rookie drafts Thank you for checking out the Podcast, be sure to follow and comment if you have any questions, we are always happy to answer any. For Access to our Premium Tools (Trinity, WAR & More) & Discord Community https://ddfantasyfootball.com/subscriptions/ Subscribe to the Youtube Channel DDFFB https://www.youtube.com/@DDFFB Sub to the Wake up YT Channel: https://www.youtube.com/channel/UCaIJqSepjl-eZ2YEaaLciFA Subscribe to Ray's Channel: https://www.youtube.com/@RayGQue Check out All of Ray's Articles at Yahoo!: https://sports.yahoo.com/author/ray-garvin/ Follow Ray on Bleacher Report: https://br.app.link/7ExIDsWfHVb Follow us on Twitter: https://x.com/destinationdevy Become a Member on Youtube for access to the Dynasty Deal Show Live, Destination Chill and other member benefits, like priority reply to comments and unique badges and emojis: https://www.youtube.com/channel/UCV84gHvtBMXxzN9ZPI9XHfg/join Learn more about your ad choices. Visit megaphone.fm/adchoices

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You'll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps:00:44 Why many online publications prefer affiliate links when featuring products01:32 How affiliates actually work with publications, & who makes the sale, and whether PPC or PPA makes sense04:55 Tutorial begins: how the platform works and what we'll cover -- including where to sign up for Impact. This is our affiliate link :) https://goto.impact.com/aOkrOQ 07:18 A walkthrough of the Impact backend and setup for product-based brands09:00 How reporting works inside Impact and how to read it10:15 Understanding contracts for magazine partners and choosing commission percentages that support coverage11:30 How to create contracts using Impact templates (and when to customize your own)12:29 How to find new affiliate partners such as magazines, creators, and coupon sites13:00 How to vet affiliate profiles and spot red flags (important: scams do exist)14:00 How to apply to affiliate programs with magazines, creators, and coupon platforms16:35 What to include in pitch emails outside of Impact so editors, writers, and producers know you offer affiliates Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

In this episode of the Branded Bull podcast, we break down how search behavior changes throughout the year and why understanding when customers start searching can dramatically improve your results from PPC ads, websites, SEO, and even offline marketing like door hangers, lawn signs, and EDDM campaigns. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in performance, the recommendation system, the many different campaign types, and the "bid for new customers" option in search campaigns.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Rich Harshaw reveals the five biggest ways contractors lose profit: DIY media buying, undercharging, under-spending on PPC, weak front-end financing, and failing to communicate clear identity. Fixing these issues boosts lead flow, sales, and margins. Rich explains why each mistake costs you and how to correct it for maximum growth.

Most wholesalers burn out because they are chasing the wrong leads. Hieu Bui reveals why "Direct to Agent" is the only scalable way to build a real estate empire in 2026.In this episode of the 11/10 Podcast, we sit down with Hieu Bui to dismantle the traditional Real Estate Wholesaling model. While most investors focus on "Direct to Seller" marketing (PPC, Cold Calling), Hieu explains the math behind his Agent Outreach Strategy and why building relationships with realtors scales faster than hunting for motivated sellers. We also discuss the "11/10" Mindset, how to manage Virtual Assistants (VAs), and the specific CRM Systems he uses to manage a team of over 1,000 people✅ Check out Investorlift Here: https://get.investorlift.com?fpr=ilFollow Us!Robert Wensley: https://www.instagram.com/robertwensley/Zack Kepes: https://www.instagram.com/zakventures/?hl=enHieu Bui (Guest): https://www.instagram.com/hieubuirei/Investorlift: https://www.instagram.com/investorlift/

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by legendary cartoonist and marketer Tom Fishburne, best known for his "Marketoonist" series that has humorously and astutely captured the nuances of agency life for over two decades. If you've ever laughed (or cringed) at a cartoon that perfectly depicts a creative brief gone wrong or the infamous "shiny object syndrome" in marketing, there's a good chance it was one of Tom's. In this fast-paced conversation, Drew McLellan and Tom Fishburne explore the enduring themes and challenges of agency culture, creativity, and client relationships, using Tom's cartoons as a lens for the ever-evolving world of marketing. Tom shares how his unique background on both the agency and client sides has shaped his perspective and provided endless inspiration. He opens up about his creative process, how stepping back for "analog thinking" allows him to push past predictable ideas, and why intentional humor can break down barriers and foster connection inside agencies and with clients. Listeners will also hear fresh insights on the changing role of data and AI in the industry, and how agencies can stand out by marrying "analog intelligence" with digital tools—without losing the essential human touch. Drew McLellan and Tom Fishburne discuss why so much work is met with indifference, the importance of a well-crafted creative brief, and the power of dedicating time to unstructured thinking, even in today's deadline-driven environments.   Whether you're a fan of Tom's cartoons or new to his work, this episode will inspire you to reframe how you approach creativity and culture in your agency. You'll walk away with practical homework on integrating humor, empathy, and analog thinking into your agency's DNA—fueling better work, stronger teams, and more memorable client relationships. Don't miss this blend of wit, wisdom, and actionable advice for building a truly distinctive agency.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Bringing humor and humanity into agency work   The evolving relationship between agencies and clients Why creative briefs often go wrong—and how to fix them Using analog thinking to spark creativity and originality Avoiding indifference by moving beyond data-driven sameness Balancing AI tools with the irreplaceable value of human insight Creating space for deep, focused thinking in a fast-paced industry  

TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.   We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used. https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/ Tariffs starting to bump up product prices, Amazon CEO tells CNBC https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/ TikTok Shop eyes Europe with new logistics strategy https://daoinsights.com/news/tiktok-shop-europe/ TikTok Shop Expands With the Launch of Shoppable Posts https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine. Register here: https://h10.me/tt261 There's also the Keyword Research Masterclass Part 2 showing how to find competitors' converting search terms fast and turn that into better listings and PPC. Register here: https://h10.me/kwmc2 In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:45 - MCF Still Allowed? 04:32 - Tariffs Pricing Pressure 07:03 - Refunds and Heat Maps 12:04 - TikTok Europe Upgrade 14:28 - Diamond and Elite Exclusive 15:12 - Shoppable Photos Launch 16:58 - Workshops Next Week  

In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon.They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta.Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization.If you sell on Amazon and you're curious about Meta ads, this episode will help you think more clearly about the next step.We'll see you in The PPC Den!

In this episode, Chris Lee sits down with David Royce — founder and former chairman of Aptive — to break down how a $500M+ pest control business was built (and scaled) through door-to-door, culture, and a recruiting system that translates to any home service company.If you're in HVAC, plumbing, roofing, solar, or electrical, this isn't a “pest control story” — it's a blueprint for raising your growth ceiling by building a team that can win year-round (including shoulder season).You'll hear why door-to-door puts you back in control when demand drops, how to make the shift from technician to manager to true scaler, and how the best companies turn “secret sauce” into systems, training, and repeatable process. David also breaks down what he means by “obsession,” why it shows up in every high performer, and how Aptive created real buy-in with a 25% employee equity pool that produced life-changing payouts for key people.If you want to stop relying on luck, seasonality, and “hoping the phone rings,” this conversation will change how you think about growth.Connect with David Royce: https://www.linkedin.com/in/david-royce-22539425/CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company's reputation.Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn't a soft skill, but a competitive advantage, especially in an industry where calls often come on the worst day of someone's life.They also tackle the reality of AI in legal intake. Jason breaks down where automation works, where it fails, and why the most important calls; the ones that shape trust, reputation, and outcomes still demand a human voice.This episode is about people, culture, and responsibility. About earning profit the right way. And about remembering that behind every phone call is a human being who needs to feel heard.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Jason Myers: Website: https://legalconversioncenter.com/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠https://www.instagram.com/avetisantaplyanIn this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Kurt Uhlir, seasoned CMO, operator, and advisor to private equity-backed growth companies, for a no-BS breakdown of what modern marketing and real leadership look like at scale.Kurt challenges the mainstream playbook with sharp insight into why most CMOs aren't actually marketers, how obsession with attribution is damaging businesses, and why the real differentiator is trust, not clicks. From dismantling the myth of PPC-fueled growth to showing how brands win by building long-term category authority, Kurt shares hard-won lessons from the trenches of B2B SaaS and services.You'll hear how he thinks about short-term vs long-term growth horizons, why servant leadership isn't soft, and what companies miss when they separate marketing from customer success. This is a masterclass for any founder, CMO, or growth leader who wants to scale responsibly, attract vs. chase customers, and build teams that actually own outcomes.If you've ever felt like traditional marketing advice didn't match the reality of scaling a company, this one's for you.TakeawaysMost CMOs are actually salespeople afraid of making cold calls, not strategic marketers.Companies lose 70% of deals by not being one of the top 3 trusted brands in the buyer's mind.Short-term tactics (PPC, partnerships) drive revenue from 2–12 months, but trust drives revenue from 12–36+ months.Modern marketing must focus on contribution to outcomes, not just attribution metrics.Search Everywhere Optimization (not just SEO) is now essential, across YouTube, app stores, LLMs, and social.AI is a force multiplier for small teams, if used correctly to repurpose and amplify valuable content.Great marketing starts by mining product usage data, support tickets, and customer success conversations, not keyword tools.Servant leadership isn't about being soft, it's about owning outcomes and developing people.The best leaders are also great followers, especially when serving a strong brand-driven CEO.The cost of authoritative leadership is silent disengagement and missed opportunities for feedback.If every team member can't explain how their role connects to company outcomes, leadership has failed.The most honest marketing feedback comes from calling customers who canceled, and listening without selling.Chapters00:00 Intro & Kurt's Opening Shot at Modern Marketing02:00 Attribution vs. Contribution05:00 The 70% Rule: Brand Trust and B2B Decision-Making08:00 Should You Aim to Be a Top 3 Brand?10:00 The Three Horizons of Marketing ROI13:00 Search Everywhere Optimization and the New SEO Reality16:30 AI + Content Workflows: From Reels to Repurposing18:30 Content Strategy Starts with Customer Support Data20:00 Servant Leadership vs. Authoritative Leadership24:00 Following When It Matters: The Power of Deference26:00 Communication at Scale: Berkman Assessments and Team Alignment28:00 The Silent Cost of Authoritative Leadership30:00 Attribution Is Easy, But Contribution Builds Companies34:00 Why Marketing Should Own Customer Success Insights36:30 Managing Expectation Risk in Sales vs. Service38:30 Creating a Single View of the Customer40:00 Amplifying Referrals Without Getting in the Way42:00 The Ground Truth Lives With Canceled Customers43:30 Atomic Habits, Sticker Charts, and Showing Up44:30 The Billboard Test for Great Leadership Kurt Uhlir's Social Media Link:https://www.linkedin.com/in/kurtuhlir/Kurt Uhlir's Website Link:https://kurtuhlir.com/Resources and Links:⁠https://www.hireclout.com⁠⁠https://www.podcast.hireclout.com⁠⁠https://www.linkedin.com/in/hirefasthireright

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to another compelling episode of Build a Better Agency! This week, host Drew McLellan sits down with special guest Brett Farmiloe, a former agency owner turned SaaS entrepreneur, to unpack the evolving world of PR and media in the age of AI. Together, they dive into the complexities and opportunities that the rapid adoption of AI presents for agencies, especially those aiming to maintain authentic, high-value relationships with journalists and media outlets. In this insightful conversation, Brett Farmiloe shares the unique vantage point gained from his time building and selling a marketing agency, now channeled into his role as the founder and CEO of Featured.com and the current owner of the iconic HARO (Help a Reporter Out) platform. He reveals how both tools are being reimagined to adapt to today's media demands—where automation intersects with the irreplaceable value of human expertise. Agencies will gain an inside look at how AI is reshaping the process of matching experts with media opportunities, the crucial role of maintaining human oversight, and strategies for keeping quality and trust at the forefront in a flood of AI-generated content. Throughout the episode, Drew McLellan and Brett Farmiloe tackle the questions on every agency leader's mind: How can we use AI as an asset, not a crutch? What do journalists expect from agency sources in a world where the line between authentic insight and machine-generated text is increasingly blurred? And what are the best practices for pitching and building real relationships in this new landscape? You'll hear practical strategies, real-world examples, and honest perspectives on keeping your agency—and your clients—ahead of the curve.   Don't miss this episode if you're ready to rethink PR for your agency, streamline your workflows with SaaS-inspired thinking, and learn how to create more value for your clients in a changing media environment. With actionable takeaways on automation, self-service value, and trust building, this discussion is packed with ideas to help you future-proof your agency's PR and client service strategies.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How AI is reshaping PR and media relations for agencies   The ongoing importance of human expertise in "human-in-the-loop" PR Maintaining trust and quality when using AI-generated pitches Reviving and modernizing HARO to better connect journalists and sources What agencies can learn from SaaS to increase efficiency and value How journalists are adapting to AI, multiple income streams, and new media channels New opportunities for agencies in proactive PR and as AI consultants for clients

You've got an add-on service sitting right under your customers' feet — and it can save lives and add serious profit to your business.In this episode, Chris Lee sits down with Jeff LeBlanc to break down the “invisible” threat most homeowners don't even know they're living with: radon gas. Jeff explains what radon is, why you can't see/smell/taste it, and why it's tied to a shocking percentage of lung cancer. Then they shift into the contractor opportunity: how testing works, why it's such an easy loss-leader, what mitigation actually involves, and why this can be a high-ticket, high-margin service that most home service companies still aren't offering.They also talk through real-world install time, basic certification requirements, how to sell this through education (not fear), and why this vertical is wide open for HVAC, plumbing, electrical, and general contractors who already have a customer database and membership plans.Connect with Jeff: jeff@radonrepair.caCONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/...FACEBOOK:   / chrisleeqb  TIKTOK:   / chrisleeqb  Partner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels is joined by Scott Pennebaker, who shares how he completed over 540 deals in 2024 and scaled from a local operation in Lexington, KY, to 35+ markets using a data-driven direct mail strategy..Show notes -- in this episode we'll cover:The power of direct mail is in its ability to outperform other marketing channels: Scott explains how targeted mailers, including check mailers, help focus on sellers with the highest propensity to sell.Sending 500,000 pieces of mail per month generates 4,400 inbound calls, leading to 1,100 appointments and 200+ contracts signed monthly. It's a numbers game folks!Exactly how Scott's Rebuilt Holdings operates the four businesses under its umbrella.Hedge fund buyers are re-entering the market -- how Scott is capitalizing.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout