Podcasts about PPC

In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.ALL THE SEO TOOLS ARE WRONGMany Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.Why does this matter? Because that's 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don't have room for.Join the Conversation on LinkedIn00:00 BREAKING NEWS on Amazon Search Engine Optimization09:49 Every SEO Tool is WRONG11:24 SEO tools are counting characters instead of bytes16:13 Should you include commas in your search term field17:31 Spaces and commas don't count19:16 Amazon help file24:05 Would it be better to run vouchers instead of PPC? How does it compare in terms of boosting rank24:43 I'm trying to do a daily/weekly/monthly P and L report for each of my SKUs25:11 My TACOS are in the mid-30s range still 3mos after my multi-ASIN brand launch, how do I drive it down27:20 ASIN REVIEW: B09H3QW36429:42 How do you continue to expand your KW and competitive SKU PPC target list weekly31:02 Do you maintain using fixed bids after launch, or do you eventually switch to dynamic down31:43 How do you adjust bids for KWs w/ super low impression32:51 Can we write another language in the A+ like if my customers are Korean in the USA33:28 If I put a quote from the Bible in A+ content, is that allowed35:24 What's considered to be the average return rate35:52 What's a healthy operation expense margin for AMZ FBA37:42 What new PPC strategies are you doing this 202239:32 Our grocery items are getting gated under baby food and dietary supplement42:01 Once we chose the working KWs and ASINs from auto campaigns and create new manual ones based on the auto campaign results, why did auto campaigns start performing badly43:23 I have a seller that wants to sell a brand but can't get authorization from AMZ even though they have sent invoices that show they are buying products directly from that brand44:08 What are your thoughts on some PPC tools like INtentwise, Perpetua, Kenshoo,and Pacvue45:07 If I sell a product that is a top seller on Home Depot and Lowes can we use graphics of those stores in our A+ content45:41 What's a healthy ratio of PPC organic sales46:34 Is AMZ manipulating suggested bids to make us spend more47:25 Why do you only recommend using exact and broad match in launching, not phrase47:50 I'm changing ownership on my AMZ brand to my LLC, anything I should look out for48:18 What is the average monthly spend of the accounts you consider as Big accounts49:11 Listing was taken down for a month, should I go launch mode again for that product to rank better49:41 My yearly sales is 70K w/ 7k AMZ is asking for insurance w/c costs around 2k.52:36 I checked in late, my new/same product coming in is less weight than the previous53:52 Do you recommend returnless refund for products under $1255:14 When making a new brand before you know your products, would that be a problem since they ask for the category55:39 When transferring ASINs from category to PAT campaigns, do you negate the ASIN in the category campaign55:54 My main cash cow ASIN has been out of stock for 6 weeks because of UPS not collecting it at the port57:27 ASIN REVIEW: B08TKR3TYD1:01:45 After listing in CA and MX, I'm getting H10 alerts every couple of days for minor price changesSupport the show (https://www.paypal.com/paypalme/myamazonguy)

Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We'll see you in The PPC Den! Highlights 0:00 Intro– Why foundations are important 04:52 Back to basics on Keyword Research 05:50 What is a keyword? 08:59 What is a target? 10:00 What is a search term? 12:15 Keyword Research goals 19:30 Does keyword research ever end? 24:22 Is it possible to test keyword research too fast? 28:16 Percentage of budget for keyword research? 31:33 Keyword Research tools on Amazon 38:11 Third party Keyword Research tools 45:40 Creating Keyword Research Pros If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Brent RPSB: Still the Best Keyword Research Strategy? How to Use Reverse ASIN Lookups for New Amazon Keywords How Keyword Dumping Ruins Your PPC Campaigns Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

Go to brand registry and create a case for “Technical Issue”here is the template I use:Greetings Amazon Team,We need this case escalated to the brand registry team immediately.We have registered “ENTER_brand_name” on Amazon but it is discontinued now. Please remove “ENTER_brand_name” from the brand registry (including Brand Registry 2.0 and 1.0) completely since it is discontinued. Unenroll the brand “ENTER_brand_name” from the brand registry program.We would NOT like to remove a user. We would like to remove the brand from the brand registry program completely.Unenroll the brand “ENTER_brand_name” from the Amazon brand registry program. If you do not know how to do it, please escalate this issue to your supervisor.Thank you.00:00 How to Unenroll a Brand from Amazon Brand Registry00:11 Why would I want to do this00:26 MAG offers Amazon Brand Name Change service00:39 How to file a caseThen, they will respond back and ask you if you still would like to unenroll the brand name. Simply say you still would like toBefore requesting the unenrollment, please remove any other admins or other users for that specific brand name. Otherwise, it might cause confusion on Amazons sideJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

Competition for traffic on Amazon is getting more competitive with Amazon removing organic placements and PPC costs going up.  In this episode, Sumner Hobart comes on to talk about ways to drive traffic off Amazon in ways you might not have thought of…   Connect with Sumner YouTube LinkedIn Instagram TikTok Udemy Connect with Kevin Facebook Group Instagram LinkedIn

On today's episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales.With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we're at the start of 2022, there's no better time than now to take stock of the eCommerce landscape and plan for the year.In this episode, Kunle and Mike talk about the major trends to look out for in 2022. You will get to hear about why we aren't quite done with supply chain issues, why more and more retailers are becoming marketplaces and why you should know about Shoppable Media. This is a great episode for business owners and marketers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

Hannah Whitlock is a PPC Manager at SellerX, an Amazon FBA aggregator and Berlin's newest unicorn. Hannah is in charge of creating advertising strategies to help scale some of Amazon's largest brands. Hannah comes from an agency background, with experience in Facebook and Google advertising as well as Amazon.00:00 PPC AMA with SellerX Hannah Whitlock10:12 Introduction of guest: Hannah Whitlock10:26 What does SellerX do11:05 What is the best advertising strategy going into 2022 right now12:48 What is your preferred AMZ campaign structure14:27 What sort of bidding strategy should you be using on your PPC campaigns16:15 How accurate is the category conversion rate in Growth Opportunities17:12 When launching, do you target long-tail KWs first before high search volume top KWs? Or do you target both at the first week of launch18:57 Why do you only recommend using exact and broad match in launching and not the phrase19:40 Don't you think we need a new metric in PPC instead of TACOS to measure the health of Ad spend because at the end of the day what's important is the ROI, and not the ROS, maybe we should measure21:58 If you have found good search terms in Auto & Broad and want to put them in Exact, do you add them to an existing Exact campaign or do you create a separate campaign23:44 Maybe we should measure the Ad spend over your AMZ payout (sales-tax-referral and FBA fees). Because at the end of the day, if I am selling $1000 and AMZ is taking $400 for referral and FBA. My sales are $600, not $1000. The other is actually AMZ sales24:51 How valuable do you think bid calculators are? To calculate bids with a certain formula according to your targeted ACOS. I've used bid calculators and now I'm getting no impressions at all25:48 Product sells 200 units monthly. 70 of them PPC (15% TACOS 40% ACOS). It used to have a 30% profit margin but after shipping went up, it is now 15%. Can I close all PPC for it or give it up27:39 Better to use in the same campaign with new Adgroup and bid should be same as CPC you got on those search terms or maximum 10% higher27:57 What is Broad Match modified campaigns28:33 When you are tasked to a PPC audit, what areas do you check31:34 If i stop my PPC for a week for my item because it has low stock and the inventory is on the way, will that affect my organic ranking and my organic sales32:26 How many KWs would you include in a campaign32:56 Which strategy is best for high priced products35:36 How many target keywords do you include in one manual campaign36:06  B2B Ads don't work well. I am trying to sell to licensed hairstylists under B2B. It's only by keywords36:58 What a budget ratio should be, SP versus SB versus SD39:53 I just launched a new product on 5th January with PPC only by targeting big KWs and already sold 150+ units and benefit of targeting big KWs is my organic orders 40% and now my organic orders are increasing because I am ranking good on big KWs now41:22 Which strategy is best for products w/c are priced 1.4-2x than other similar products43:05 What tip would you give for making a sponsored brands video convert well43:53 In your opinion, what is the most underrated Ad feature on AMZ44:05 Is there a PPC course available44:48 I've done PPC on amazon but until now I'm still experiencing loses how to optimize this campaign45:37 What do you think about creating 4 auto campaigns for 4 different match types46:05 What should be the TACOS in the second month after launching. Is 30 considered high or healthy47:07 For auto campaigns is it a wise decision to go w/ 900% placement by just setting the bids in a few centsSupport the show (https://www.paypal.com/paypalme/myamazonguy)

Have you wanted to know how to cold call? Did you know Brent is one of the masters of cold calling? Listen to Brent make calls Live in front of a small audience Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Back to the basics? Unbedingt! In Folge 89 sprechen Mareike und Florian über ein Thema, was für wirklich alle Werbetreibenden auf Amazon relevant ist: die Conversion Rate. Was das überhaupt ist, warum diese Kennzahl so wichtig ist und wie du diese durch dein Listing, die Versandzeit, den Preis und PPC beeinflussen und optimieren kannst, erfährst du in der heutigen Folge.   Alle Themen der Episode im Überblick Intro (00:00-01:56) Off-topic: Offene Stellen bei ADFERENCE (03:04) Was ist die Conversion Rate überhaupt? (06:50) Warum ist die Conversion Rate so eine wichtige Kennzahl? (09:22) Was macht eine gute Conversion Rate aus? (12:35) Warum die Conversion Rate höher ist als in anderen Onlineshops (17:00) Wie hoch ist die Conversion Rate bei Amazon Ads im Vergleich zu Google Ads? (18:29) Wie du die Conversion Rate auf dem Listing optimierst (22:43) Wie Versandzeiten und Gebühren deine Conversion Rate beeinflussen (25:54) Wie der Preis deine Conversion Rate beeinflussen kann (26:37) Wie Amazon deine Conversion Rate beeinflusst (27:40) Wie du die Conversion Rate durch Amazon PPC optimierst (29:31) Zusammenfassung und Fazit (39:15) Links & Ressourcen Wie du deine Amazon Listings und Verkäufe durch externen Traffic pusht mit Fabian Rossbacher: adference.com/blog/podcast-externer-traffic-fuer-das-amazon-listing Join our team: hubs.li/Q0129K5h0     Fragen & Anregungen: Hintergründe sowie weiterführende Informationen zum Podcast findest du unter adference.com/podcast-vitamin-a/ Für Fragen und Feedback schreibt uns gerne eine Mail an: vitamin-a@adference.com

What unscalable things are you doing, but none of your competitors are doing, to scale your property management business? Do the unscalable things because that's the strategy that scales companies. Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about doing the unscalable to help your business grow. If you want to scale your business, do the unscalable things that nobody else is willing to do but what the customers want. You'll Learn... [02:25] Secret to Scale: Grow your business by doing the unscalable things. [03:00] Real World Examples: Blanketing adverstising strategies, such as PPC, SEO. [04:06] Top Strategies: Do unscalable things to grow and add doors via referrals. [06:25] What is unscalable? Personal one-on-one interactions to make more money. [06:50] Referral Results: Online reviews grow your business, reputation, retention rates. [08:25] Opposite Direction: Build relationships and scale systems to get revenue results. [13:15] Unscalable Things: What's the least scalable thing you can do to add doors? Tweetables “The problem is that everybody is looking for the scalable solution.” “It's all about creating more depth and connection on a one-on-one individual basis with potential referral partners.” “If you do warm, personal outreach, you're going to create a lot more reviews.” “Do the unscalable things, and that's what scales companies.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive GatherKudos BirdEye Mailchimp Calendly Grant Cardone Transcript Welcome, DoorGrow Hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives, you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show. For today's topic, what I wanted to talk with you about is doing the unscalable. A lot of times in businesses, everybody's looking for what's the scalable option, which means what's the shortcut? What's the hack? What's the fast way to do this so we can just do as little work as possible? How can we just hit a whole bunch of people? Here's how that tends to look. We do that in our advertising, we do that in marketing a lot of times. A lot of people are trying to figure out, how can they create some sort of shortcut? Let's direct mail everybody. Let's see if we can just blanket text message everybody. Let's set up automation. A lot of people come to me and they're like, what's the secret? How are you helping your clients add 100, 200, or more doors in a year? How are they growing right now because our company is down about 200 doors over previous years because all the owners are selling because the market's hot right now? They want to get out of these properties and cash out of their investment. But the problem is that everybody's looking for a scalable solution, and here's the secret. If you want to scale your business, do the unscalable things that nobody is doing. If you want to stand out in the marketplace, do what nobody else is willing to do that the customers really want. If you want to scale your business in sales and improve sales, do the unscalable things that nobody else is willing to do. Instead of automation, go in the complete opposite direction. How can we have more depth and connection? Let's throw out some practical, real-world examples of this. One example that I refer to a lot is a lot of people will try to grow their business through these blanketing strategies of advertising. They want to blanket the world and just spray and pray. So they'll use strategies like let's focus on pay per click, content marketing, or SEO. Why? Because these are the things they can throw money at and have somebody else maybe do for them, they hope. The challenge is when you try and create a system where you think you're going to have a lot of leverage, hey, we'll just throw money at this problem, the challenge is, usually, you get more work in exchange. For example, those are all cold leads. Cold leads take a lot more time to deal with. They take more nurture, they take more follow up time, there's less trust involved. If there's less trust involved and there's more follow-up time involved, then it's actually going to take more work. It's going to take more time. Advertising is expensive, so it costs more money. One of the things that our clients do, our top strategies for growing and adding doors is to do the unscalable things. For example, something that usually people try to do to grow the business is they go and get referrals from other people, from real estate agents, for example. They try and just say, hey, if you ever run into somebody that needs property management, refer them to me. Here's the problem. The best prospects, the people that actually might need property management, most of them are not looking for property management. They're not going to go up to a real estate agent and say, hey, I need a property manager. That just doesn't happen. Usually, by the time they do think they need a property manager, they're in a world of hurt, they're in a crappy situation, something you won't even want to take on. Then you're getting the garbage, so then they're connecting you to the garbage that exists in the marketplace and the biggest problems. The best clients are people that don't even yet know they need property management, capturing them way earlier in the sales cycle before they become price-sensitive, and you're the first person they've heard of or talked to related to property management. Maybe that's a better idea. You're closer, it's going to be a lot higher. There's a lot more trust in that relationship, and that's going to be more effective than doing cold leads and spending time prospecting directly to potential investors, for example, where the close rate is typically really low like maybe 1 out of 10 or worse. Why not create an outbound prospecting program towards real estate agents? This is one of the things that we share in our program of how to make that really effective and how to create the right incentives so that people are actually referring business to you. Without going into too much detail, it's all about creating more depth and connection on a one-on-one individual basis with potential referral partners. Other people are like, hey, I'm going to go present to a whole real estate morning office meeting, high leverage, lots of people, and you're going to talk to all these people in pitch, and then guess what happens? They're all looking at their phones, nobody thinks about you, and you never get a referral. But hey, you got to talk to a lot of people. It sounds very scalable, high leverage. We want to focus on what is unscalable. That would be the personal one-on-one interactions with each of those agents. That would be the goal. I would love to meet with each of you individually, let's set up a time, and connect with them and create a deep, personal, and more intimate relationship and connection, that's where you make more money because it's the thing people are not willing to do. Let's talk about online reviews, for example, a great strategy for growing your business. A lot of people will just use something like tools like our GatherKudos tool, they'll use something like Birdeye, or some sort of system where their goal is like, hey, we'll just send out emails, text messages, or whatever. What I teach in our program, in our Training Reputation Secrets is if you do warm personal outreach, you're going to create a lot more reviews. It's not scalable, but you get a much bigger result. Is it worth the time investment? Is it worth the additional staff and resources you might need to implement that strategy? Absolutely. And you will crush your competition. There's a lot of other stuff that I talk about in Referral Secrets of how to make that really effective, how you can set it up so it increases retention rates with your clients, et cetera. The general principle in each of our most effective growth strategies is to do the unscalable things, and that's what scales companies. If you want to grow your business right now, take a look at what are you trying to do right now that is a scalable version, a scalable solution? Like you're trying to hit a lot of people through some sort of email newsletter where you got a list of thousands of people. Or are you trying to just go and throw out an advertisement on Facebook or Google ads where you're trying to just hit tons and tons of people and get lots of eyeballs? What if you went in the complete opposite direction and you did something that was the most personal, the most intimate, the most connecting way of reaching out and creating relationships with people in order to achieve the same result? What if you went the complete opposite direction and then you started to build and scale your systems related to doing more of that? Which means hiring more people instead of more technology and automation. I have a friend, one of my mentors. He has a business that does a lot in revenue—really, really big company. I believe they do like $100 million a year in their business. It's ridiculous. He has really savvy skills, is a really great marketer, great with technology, and yet, he could automate his whole sales process. He can't have a funnel, have videos, and all this stuff, yet he has a really large sales team. Why? Because that's what's most effective to get to that level of revenue. He has a large sales team of setters and a large sales team of closers because it's the most effective. It's more effective than having a funnel, a video webinar, and trying to automate all this stuff. And you'll hear lots of people saying you're just one funnel away, you just need this marketing piece, if you just do a newsletter, or just do social media. These are all scalable solutions. They're scalable. You can get people in place, you can hit a lot of people really quickly. Scalable solutions can be effective. Some of them can be effective. But in general, if your business isn't growing, I'm guessing you're already doing some of these "scalable things", but you're not doing the unscalable things. What are the unscalable things that none of your competitors are doing? Are they doing warm personal outreach with every new tenant and every new owner to get a review? Are you doing warm personal outreach with every real estate agent, lender, handyman, attorney, lawyer, anyone that helps investors in your market to create a referral relationship and partnership with them? Probably not. That's not scalable. We don't want to do that. Let's go do advertising. And yet the companies that are doing advertising right now, they're usually spending about $300–-$5000 a month, and they're probably down about 200 doors over previous years. If you have between 600–1000 doors, my guess is you've lost maybe about 200 over the last year because you're not doing the unscalable actions that are more intimate. So focus on greater depth and greater connection. That's really what property management is. It's a business of connection, depth, and relationships. People are trying to turn it into a business of automation, technology, and tools. I do like technology, don't get me wrong. I do recommend that you use and create leverage where you can technologically, however, if you want the biggest result when it comes to getting referrals, with getting reviews, with getting on more deals, the more personal approach and the more depth is going to be the most effective strategy, and nobody else is doing it. This allows you to create market share while everybody else is fighting over this red bloody water where everybody's trying to spray and pray and hope they're going to get some sort of return on their advertising dollars. Stop falling prey to marketers that are just selling advertising. What I teach is to do the right actions and you will spend less time than you would dealing with cold leads, and it costs you $0. I had a client today on our coaching call, a really cool guy, Michael Sullivan. He was talking about how he added eight properties in the last 24 hours. His phone is ringing, he said, constantly. And I said, how are you doing? He's just doing the strategy that I told him to do and doing this outbound method. I said, how many thousands of dollars in marketing have you spent to get on all these doors that you're adding right now? He looked really confused because it was a loaded question. But he looked really confused and he was like, I don't understand what you're saying. And I said, you've spent $0 in advertising, correct? And he said, oh, yeah, $0. How many of you are spending $0 and you've added eight properties just in the last 24 hours and your business is growing really fast? Another client showed up, he had added 13 doors. Another client showed up and said he added eight doors on that call. This is a weekly call, weekly check-in. How many doors have you added this week? If you're not adding doors as quickly as you want to, and you don't trust me enough to come into my program and let us help you, that's cool, but start just focusing on what's the least scalable thing I could do. It's probably that thing you're avoiding. Maybe it's too personal, maybe it's uncomfortable, go do that thing. What you'll find is your business will start to grow really rapidly. Anyway, if I can help you go faster, focus on the unscalable things in business. The reason I want to talk about this today is it keeps coming up for me. I get questions all the time. Even a client today is like, how do I leverage this list I have of 4000 emails. I've got this other list of this. Again, what I taught him was to figure out what's the least scalable thing you could do. What everybody else would do is do a newsletter. He says, I'm doing a newsletter. How often? Every week. Cool, are you using a system to do that? Yes, MailChimp. Okay, cool. In MailChimp, what are your stats on the open rate? 10%. That's email, right? It's scalable, but it's really [...] results, 10% open rate? That means 90% are not even opening the email. The challenge there is I said, cool, what if you took all of those email addresses of different either investors or real estate agents on your list and you send out a personal email to each individual one? You did like maybe 50 a day or whatever your email system, but you do it from your personal email account, not from an email system, and just reached out to them and said, hey, how are things going with your rental properties? Hey, do you need anything from me today? Or hey, would you be interested in getting a call to find out how I could get you some more real estate commission because I have this cool new program? These kinds of things, like if it was to a potential referral partner. Give them a Calendly link or something to schedule with you and that sort of thing. That's the kind of conversation. How can you take this thing you're trying to do that's not really working, but it's very scalable and do the unscalable thing? Even if it's a little bit of that, you're going to get a much bigger return on that time investment, and you don't have to spend a whole bunch of time drafting up a big newsletter. Just do a little bit of outreach with a really short one-sentence email and you may start getting some real responses and initiate some conversations. It keeps going back to this. My own mentors, every method that I tend to hear or see that works, it's always going back to what's the least scalable thing. It's not, how can I do this with less people? It's, how can I do this with more? You can sometimes double your close rate like I talked about on a previous podcast episode, just by getting a setter involved. That's adding more people. Having a setter and a closer increases the conversion rates and increases the close rates, even though it's more people and you're spending more money on staff. But a lot of people are looking for a way, how can I decrease the need to talk to people or how can I systemize this or how can I automate it or leverage technology? I hope this was a helpful conversation. Do the unscalable things. The unscalable things are where you show care. It's where you invest in people. It's where you're human. It's where you love people. This is where you build relationships. I think it was Grant Cardone, he said, "The difference between a contract and a contact is the R, and that's relationships." Focus on making relationships and you're going to get a lot more contracts. This is what most business owners and businesses are unwilling to do. If you do it, you're going to have results that other businesses are unable to achieve. That's my message for today. I hope this is helpful for those of you. If you want a little bit more help, if you want some accountability, if you want some new ideas, if you want to inject some life into your business, reach out to DoorGrow. We'd be glad to help you. This is my passion. This is what I love to do. I love coaching and supporting clients and helping them grow their companies. My goal is to turn you into the entrepreneur that can have the business of your dreams. If you don't have the business of your dreams right now, one of my mentors would say, you're not yet the person that can run it yet. So let's turn you into that person. Reach out to us, check us out at doorgrow.com, or join our Facebook group doorgrowclub.com. We'll get you to our community and that's it. Until next time, to our mutual growth. Bye, everyone.

Bill Pulte, CEO of Pulte Capital and Inventor of Twitter philanthropy joins To The Point! We talk about his business ventures and how he's partnering with businesses to help them gain profitability, and then dive deep into his philanthropic works via Twitter.

During the lifetime of an agency, how that agency/agency owner approaches business development evolves. In the beginning, an agency's first clients are people the agency owner knows personally. From there, as the agency matures and grows, it morphs into working with people who have been referred to the agency by happy clients. Many agencies never evolve past this level of business development. It can be challenging to see options for the continuum of business development beyond the normal routine.   Today's episode is continuing our deep dive into agency biz dev. Building up the previous discussion about the importance of finding a niche, Drew looks at the 5 stages that create the continuum of business development and explains why 85% of agencies never reach the most effective and sophisticated of levels. You get to decide where on the continuum your agency lands. But to make an informed decision, you have to know your options. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The five stages on the continuum of business development Why offering deals never serves in the long run The need to be interesting instead of interested Statistics related to how prospects find their agency The ideal structure for an agency

In this episode, Joe will walk you through a simple but effective white hat local SEO strategy for building high-quality backlinks. Local backlinks increase the relevance of your website so that you can rank higher for local search terms in Google. This tried-and-true method will yield fantastic results by allowing you to build guest posts and sponsored posts at scale.

myamazonguy.com/jobs if you want to work at MAG00:00 Amazon FBA Weekly Q&A with Steven Pope10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can11:34 How to choose which video will be the main next to the images13:26 How do we add the "From the Brand" content15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you select the SKUs you want in the grid16:17 What are your thoughts on Rebate Key and review-incentivizing programs like that17:03 Can you tell us how much ad revenue you've made? Is there a revenue-generating focus for 202218:06 Despite having great SEO, full KW research my ASINs do not have a 1:2 ratio between sponsored and organic KWs22:30 Do you recommend posting brand content on Tiktok for AMZ brands24:21 How can I get AMZ brand to sell well on Shopify25:25 Any company to use for AMZ Page Videos25:43 Do you recommend doing Email marketing for an AMZ brand26:18 Does AMZ allow us to include an insert card w/ a 10% coupon to shop on our Shopify website26:47 When you have fully optimized a client's listing, does your team ever go back and change the title or bullets? What's their process in doing so and finding new or missing KWs28:36 What was your launch & sales PPC & bidding strategy for your mom gift that managed you to rank top page and get such a low TACOS while launching31:19 How do you decide if Amazon DSP makes sense for one of your clients34:36 I see A+ graphics under “Info from Manufacturer / From the Brand” on some listings instead of the A+ under the product description35:58 How do you balance work and family life37:35 Any advice for managing inventory while selling seasonal products39:07 How competitor videos end up on my page, and how I can target competition40:54 What would you do with a KW that was selling and converting very good in PPC and suddenly it's getting more than usual clicks and spending w/ no sales44:50 What do you use to report to your clients on the brand performance46:33 I launched a manual exact PPC campaign 3 days ago and I am not getting any data related to any campaign47:20 What is your advice to increase the limit and improve the sell-through rate48:56 Do you know what paperwork is required to sell KN95 masks49:41 When would you create variation vs separate listing54:28 Can you put H10 to ask for reviews as Junglescout does54:41 On your "I'm Not Drinking Alone I'm Social Distancing" Wine Glass page you have a "Discover Similar Items" section54:54 I suspect one of my variations is bringing down my rating? How do I check the rating for each of my variations? is it worth breaking parentage because of that55:30 Do you recommend Pinterest marketing55:43 First review of product got 1 star. Now conversion has plummeted, before the 1-star review the sales were good56:23 I wanna join your agency. I wanna learn more about Amazon. I've 1 year of experience and am happy to work full time without any salary59:06 I've only clicked the video ads to see what others are doing so I can copy the good ideas59:20 How to connect with an AMZ rep59:37 If I have two brand registries in one seller central and an aggregator wants to purchase one of the brands do they have to buy both brands1:00:13 The 1-star review was the customer saying the quality was good, they just were upset it was smaller than expected. How can this be striked1:00:44 How much was your bidding when you spend $3k on that single gift for mom, Broad aggressive or low bid or in between1:01:00 How can I share my direct product link on social media for exSupport the show (https://www.paypal.com/paypalme/myamazonguy)

To get good at Amazon PPC, it's important to consider these three things. 1, do you have a full funnel understanding? 2, What are the economics at play? 3, is your targeting tight or loose? Listen to Mike explain why these three questions are the framework for getting good at PPC on Amazon or any other platform. We'll see you in The PPC Den! Highlights 0:00 Intro – Guitar analogy 02:22 3 things to know to get good at PPC Resources & Links Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

On today's episode, Kunle is joined by Asher Ismail, Co-Founder of Co-founder of Uncapped, Europe's biggest revenue-based financing firm. Special offer for 2xers: Email asher@weareuncapped.com with the subject line “Secret 50k” for a chance to get $50k funding with zero fees.Gone are the days when eCommerce businesses were unable to raise capital. Traditional options like banks and VCs were never really preferred options, but now the market is flooded with finance companies and investors looking  to fund eCommerce. This, as you'd expect, has brought with it a different set of challenges for business owners. Choosing the right type, amount and terms  of funding is the latest puzzle to solve. This is where companies like Uncapped have come in to offer transparent and flexible options for funding.In this episode, Kunle and Asher talk about how businesses can use revenue-based financing to grow their businesses faster. You will get to hear about what makes Uncapped's offering unique, how businesses can grow with remote teams and what are the key data points for securing funding. This is a great episode for business owners and entrepreneurs.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.

if you are an avid listener, you know we have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be and a lot of you guys are frustrated by it. As a result of that, what we're seeing is a lot of people heading over to Google and YouTube ads. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. What we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. With your return on investment from ads and money spent etc. Today, we're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. We brought on an expert who has a software that does this shit for you guys, Fred Vallaeys. Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.Three Things You'll Learn in This EpisodeRefresher on what PPC is and where to startWhat is a good cost per actionHow to optimize your PPCResourcesOptmyzrReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Welcome to 2022. Everybody we're gonna be chatting about if you are an avid listener, you know, some have been concentrating a lot on PPC. If you're in real estate, you know that the Facebook way isn't quite what it used to be. And a lot of you guys are frustrated by it. But in as a result of that, what we're seeing is a lot of people head over to Google YouTube ads, for example. So I think by now, if you're tuning into the show, you get the point on PPC. And we don't want to beat that up anymore. But what we do want to do is how to optimize because if you're going to start spending money, the number one question you have is about return on investment. And with your return on investment with ads, money spent, and what we're going to talk about today is very specific. We're gonna talk about how to optimize and measure your PPC campaigns and Google ad platform. And we brought on an expert disguise a software that does this shit for you guys. So maybe you just fucking go use that after the show if you're actually interested in this, but this guy is the one who built it. So I am getting into PPC myself. If you guys have seen me online, you know exactly where I'm finding you guys and I'm retargeting living daylights out of you. But I'll be honest, I don't 100% know what I'm doing. So this is gonna be very educational for me too. And I'm going to ask him questions just like I would as a customer as we go through the show. So without further ado, let's go ahead and introduce the owner of optimizer platform. Fred valets Fred, what'sup, dude? Hey, thanks for having me. Mike.Why don't you tell everybody a little bit about who the hell you are? And then let's get into this thing.Yeah, who the hell am I so I've been doing PPC for a long time I've been doing it since 1998. Started in my dorm room in Stanford, I was buying video cassettes from blockbuster, anyone remembers that company and a way to to sell them. And found this platform called go to that was the original keyword advertising system. didn't make a lot of money doing that maybe just enough little drinking money. But then later on, I went to Google started at Google in 2002. And I found out that a lot of the big advertisers were these mega affiliates, they call them. So I was like, Wow, this whole advertising thing, it does seem to work, it seems to provide good results. So let me see what I can do. And I became a big advertiser, while I was working at Google, I was big enough, I had my own account rep inside the Google team that is literally a guy sitting five desks away from me. But I've been fascinated with PPC and how to make money with it ever since. And nowadays, I make money with it, running a software company that helps other companies be more successful save time and, you know, produce better results.Love it. So let's get into it. And we know that I'm sure it's the first time you heard it. But a lot of people are looking for somewhere else to spend their money. In regards to not on Facebook, at least in the real estate community, especially with real estate agents, for whatever reason, real estate agents always seem like we're the last adopters to any new ad thing. But yeah, the PPC guys are hearing the talks about it. So let's get into it and focus on we get what PPC is, right, we understand that it's people it's intent based advertising, you're typing in keywords that people are looking for your shit, you know, just a matter of whether you're going to pop up or not. But you're right. The question is where I'm struggling right now, personally, as a potential customer of yours going through this is how do I optimize? What is a good cost per action? And what should I aim for? And where do you even start? So let's start targeting, I guess, or wherever, wherever you take it from here, you know what you're talking aboutto start, right? I mean, so like, listen, the biggest mistake that I see advertisers have been making for the last 2030 years is they just get to general keywords, right? So because Google gives you the ability to choose any keyword, you damn well, please, people are like, Hey, let me advertise on something like Super Bowl or basketball or something that's popular, but that has nothing to do with what users looking for. And there's this whole relevance penalty that you end up getting right. So choose good keywords, but but also come to realize that there are so many people searching for the stuff that you sell, that having a specific keyword is probably a better path to spending a reasonable amount of money on highly qualified prospects as opposed to like, you know, blasting everyone but your ad and then like 99% of people don't even care what you're talking about. Right? So choose good keywords. And nowadays, bid management, which is sort of that next decision, how much am I going to spend on it? What is a good cost per acquisition? Well, it's gotten much easier because Google does a lot of the bid management for you through building automation, in the past, you would have had to save up for this keyword I want to bid $5 for this one $10. And by the way, CPCs are really expensive. We see legal, the legal industry is the most expensive. So clicks go over $100 per click. So don't be shocked by that, right? Bring it back to what is my cost per acquisition goal, if I'm going to make $2,000, you know, on an acquisition on the on the sale? And how much can I afford to get that maybe I can't afford to spend $100 per click if five clicks lead to a sale, and it's $500 to get that sale, and I make four times, you know, my investment back as profits, I have a good ROI. So those are the initial place. And then and you were also talking Mike about, you know, you don't money into a certain place of PPC or you put it on YouTube or Facebook or wherever. So budget allocation is a really big question as well. And so one thing that software like ours will do is it'll literally show you it into Google Ad engine, you have these campaigns running and this one is performing it maybe twice the cost per acquisition as this one. And maybe there's ability to put more budget towards that. So why not put it towards the the better performing campaign, a one that has the lower cost per acquisition? So those are sort of the first steps that I would take.And, yeah, I think that's important. You guys are gonna spend more money on Google. But that could be a good thing, because you're not dealing a bunch of tire kickers is what we're talking about here. And so let's go back to keywords though. I want to go to so you're saying good, more intent based keywords. So and are you doing long tail? So like, let's just say, because this is a common place where people get confused with keyword research, myself included? And is it better? Like what? How much of a number do you need to see as a result on keyword research to justify that it's worth something of targeting?Yeah, and that's a tricky question, because you will get too deep into the detail where the numbers become so small that it's hard to drive any measurable volume that makes it worth your while. But then again, think about it this way, right? Like, you can literally put in 10,000 Key longtail keywords that each get, say 50 impressions per month. Well, that's still 50 highly qualified impressions multiplied by 1000. And if some percentage of those click and buy, like that's what you want, right? So don't be scared of that. I think again, like I said, the bigger risk is that you go too much after the super high volume, keywords. And guess what, you're going to be competing against some other people with a lot more experience that they may have deeper pockets, bigger budgets, they may have a better optimized landing page experience. So you're going to convert better, and then you quickly get into this game of like, you just don't have the money to compete against him yet, right. So if it was me, I'm always looking for what we call the torso. It's not the head, it's not the tail, but it's the torso. So you get like that sweet spot of volume, but not volume that you can quickly start to iterate and learn from your experience. Because if you go too deep into detail on each of these individual keywords, you just end up waiting three, four months before you can make a decision. And that's painful to write. So go with the torso. Now what that exact number of impressions is, that really depends on your industry. But you're going to run that through the key keyword tool. And you're going to see kind of those ranges at the top and the low end fingered stuff in the middle. That's probably your sweet spot.Make sense?Yeah. So the only other thing I was going to add to that his keywords are really the original way of targeting and PPC. But nowadays, there's a lot of audience things that you can do as well. And that really lets you narrow in on exactly who your prospect is. Right? And so are you looking for a corporate buyer or a consumer buyer? Does a big difference in that right, depending on what kind of real estate you're into? They might look for the same things. I mean, they might look for apartments. But if you're a corporate buyer, well, then you're looking for a block of 100 apartments, right a multifamily unit. If you're looking as an individual, then you might look for one apartment to rent. And how do you distinguish between that. So that's where audiences can be really helpful. So Google has predefined audiences that you can pick from and layer on top of these keywords. But then, like you were saying, Mike, and a great strategy that it sounds like you're already doing but remarket the shit out of people, right? Once you know what kind of audience somebody falls in, put them on that list and use that to beat your competition because now that the stuff that you've already invested in figuring out about your prospective customers, that's worth gold, right? That's the stuff that you layer on top of these really expensive keywords so that you can afford to pay $20 for a click because you know, it's the right click. It's someone who's a highly qualified prospect Is it?Yeah, when targeting too, and people first see it, I mean, the actual platform feels a little bit like Facebook. And it's not too hard to figure out if you are familiar with the backend of Facebook. And when you get in there, there are there's really comes down to four different targeting options. But anyone who's been on the show is basically agreed that you should always be using keywords. Is that a fair statement?Oh, absolutely. I mean, I think there was this whole thing about keywords being dead for a while. But now with all the privacy laws coming in, I think we do have to be very careful about over relying on audiences, because that's becoming more and more difficult to do. And it's also putting a little bit too much reliance on what the engines know, right analytics, putting you into a silo, the silo of just Facebook, or the silo of just Google. So I think it's really important to take what they give you build your own first party data from that first party data simply means things that you know directly about your customer, where you don't have to go to someone else to ask them, Oh, does this person fit the corporate profile? Or the consumer profile? Is this person? You know, where do they live? Okay, you usually have to go through a third party to ask that. But if you've asked them for their address, it becomes your first party data. And now you can use that to target not just on the platform where you could have gotten asked that question, but you can target across all the platforms that you have access to. So just puts your power more in your hands.So keywords, keywords, let's get into sort of second half of this. When, you know, this is going to be very for most people, this show, you're gonna be doing some very, very hyperlocal. So you're not going to have a lot of impressions. But I'm guessing that you guys could pick your geography and target but I'm not gonna I'm guessing that there's not going to be like, super duper, duper amounts of impressions for people, or a lot of people searching for your keywords is what I mean. So I've done this research, like you could look at by house, there's gonna be a lot, though a new segment and down to like, you know, your market. So you probably you guys are gonna have to pick a lot of keywords, I'm just picking one or two, and you're gonna have to test them all and whatnot. How many keywords should someone actually start with? If I'm looking at a campaign? And I'm going to look at and say, my first time doing this? How many keywords does someone have to pick? How many is too many? Some people out there, say five to 15 keywords is good per campaign, some people say it doesn't matter. And how do you even approach that?Yeah, so I'm actually the guy who came up with the five to 20, I think is generally out there.I could have asked it to a better person. So what happened20 years ago, people were asking me that question. When I was working for Google, and I was speaking at a bunch of conferences, and I just made a slight I was like, probably keep it between five and 20. And now somehow, that's like the thing everybody believes in. But but the thing in PPC is every answer is it depends. So here again, it depends, right? The whole point of five to 15, or five to 20, or whatever you believe in is that once you go beyond 20 keywords in an ad group, chances are pretty good. There's multiple themes starting to develop. And you could take those, say 2530 keywords and split them into two groups that are more thematically related. What you're able to do by splitting it is write a more relevant ad text to each of the different themes. And by writing a better ad text, you're going to boost your quality score and quality scores, this whole complex topic that we could spend hours about, really fundamentally, it's Google's way of saying, how good is your ad at answering a user's question, and Google cares deeply about that. But they care about it so deeply, because it's also what makes them money, right? They get paid when somebody clicks, they don't get paid when they show an ad. So when they're going to show your ad, they want to make sure it's got a pretty damn good chance of getting clicked on, because that's how they're going to monetize it. Right. And so that's what they reward in turn. So that's kind of where that comes from. So it's totally fine. And I think you probably should have hundreds of keywords, but split them up into ad groups, somewhere between five to 20, each thematically relevant. And then you also may put them in different campaigns. And the campaign is really what controls the budget and a lot of geo targeting. Right. So if you operate in a single market, it's very possible you just have a single campaign, you put one budget towards that it's fine, that campaign may have 100 ad groups each have five to 20 keywords, highly relevant ads, that's fine. Now one thing that has changed a little bit over the past probably five years is keyword match types. Right. So Google has gotten much better at taking your broad match keyword and modifying it into things that that will show your ad to the right user. And here's kind of how that works. Right. So if somebody is looking for houses to buy, Google actually has a pretty good profile of who that user is. Where do they live? Demographically how much income Do they have what other websites do they visit? Do they read Wall Street Journal? Or do they read USA Today? Right, so they start segmenting based on that, and they start to understand that, okay, well, this person who reads Wall Street Journal, probably more corporate, this person who lives in an affluent ZIP Code probably has more money. And so now the same search for the same keyword by houses, Google is going to show different ads to these different people. And and they might also even start to, you know, say, well, this person actually typed in by apartments, or by condos, or by vacation homes, and even though your keyword was by homes. While that's, that's close enough to the intent that was expressed, so we're still going to show the ad and they've gotten much better at doing that. So you don't have to have quite as deep a keyword list as you used to, to still get pretty decent results. But it does rely on you then using the automated bidding from Google. Because otherwise, you're gonna end up spending way too much money on low relevance keywords that they brought him to out tomake sense. Yeah, no, it does. When you guys pick keywords, Google asks, Do you want it to be an exact match or broad match? And he's saying choose broad match?Yeah, I'm saying it's safer nowadays, to use broad match, I know, I'm gonna get a lot of criticism for this. People love their exact match. Exact Match is great, right? If you know your money, keyword, exact match, like control that tightly, own that keyword. But when it comes to someone being newer in the space, right, and building out that initial keyword list broad matches fantastic, because you pick like, okay, buy homes, that's pretty obvious. And then Google is going to come back to you and say, and then you can look at your search term, the search terms report, you can start to figure out what the people actually type in, and what was the actual performance of those different queries. And then you can say, Oh, well, look, this is my money, keyword, even though I didn't have it, but Google, find it out for me. And then you make that an exact match keyword, and you keep exploring potential new volume by having a good amount of broad match keywords as well.extense, let's get into copywriting dogs about targeting. But this is gonna be the other half of the formula. Here. If you don't have good copy on there, imagine these ads aren't going to be as good. It's also something you have to test beyond your keywords. So what makes a good ad? What kind of tax? Do I need to go? I only have x amount of characters. And how does that work?Exactly. So it's back to the same thing. It's relevance, relevance, relevance, the user on Google has a very specific intent. They don't want to they don't want gimmicks, right, they they ask the question, they want a good answer. Now, the question then becomes how do you stand out from everyone else? Who has a good answer as well? So then it becomes about, well, what is the value proposition that you have? What is your call to action? So a good ad generally has a strong branding component that will go into title right? Who are you? Why should I trust you? What is it that makes you better than the rest? So that's your unique value proposition? And then what is it that I will be able to do once I click on this ad, that your call to action, call to action is really funny, because we have measured that if you tell the user what it is they should do when they come to your website, they will do that at a proportionately higher rate. Right. So if you say, register for more information, or call us to get a quote, people will actually go to that website. And the human brain just works in a way like, Okay, I'm a hunter, you've given me a mission, like I'm on that mission, I'm on your website, I'm looking for that thing to do, as opposed to being very vague and letting them kind of like, Ah, interesting website, like, what might I want to do on here? Right, tell them what to do.So just don't be gimmicky. I mean, like, Don't try too hard, guys. Like, just tell them exactly what's gonna happen when they make that click, click to register, click to speak to someone, click to get your free, whatever your lead magnet may be. Let's go into the text. How would we write let's do some like real plain, I guess? How would How would I? How would we write let's just take a typical second mortgage broker. So a lot of mortgage brokers here, and mortgage brokers targeting probably, let's just say they're targeting FHA loans, which is gonna be low income, or lower than income, maybe not the best credit scores, what would and targeting someone who wants to buy a house? What would be a good headline for something like that?Yeah. And so so just to save it, like the financial industry that's heavily regulated. So it's a little more tricky in terms of what you can say. Going into terms of headline, if you have any affiliation with a known institution, a brand name that people recognize, like, there's nothing better than that, right? People want to know that or not. Exactly. They want to trust who they work with. That's number one. That's your headline, as it could be something like Fannie Mae affiliated or official site of blah, blah, blah, whoever you are. That'd be number one.That makes a lot of sense. And he just said, and most mortgage brokers would instantly think of like going to do something like about them, you know what I mean? Like, they wouldn't think about making a Association at all, let's switch the script a little bit, let's go into maybe you're a real estate investor, looking for motivated sellers?Um, yeah. And so they're usually more individuals, there's fewer big known companies. So I mean, as a headline and be something like, sell fast, no contingencies, how many deals you've done. Right, and those motivated sellers, for them, it's often about speed of closing the deal, right? So I think I'd make that a big part of the draw. But again, now we're talking maybe more about the value proposition, which tends to be the middle portion of the ad. Now, if you don't have a strong brand, or a strong affiliation, then that could become your headline, obviously, right? So your offer in 48 hours, something like that.And that's typically what I see too. And a lot of those, and it makes a lot of sense that they, it gets right to the point, I mean, makes a whole lot of sense. So let's break down the components of the ad, you got your headline, and you have like a little sub headline section underneath it. What else does anyone else need to know?Well, so the other big thing to know is that ads used to be very rigidly structured in terms of headlines and descriptions that you had to give. Now Google in its push towards automation, has come up with this new ad format, which they call responsive search ads. And what you do is you give 15 headline variations, or up to 15. And you give up for description lines and description lines are pretty long, the headlines are pretty short. But But really, what Google again, is trying to do is if you get that generic query, like, you know, sell your house quick, that's your keyword. Well, what's the scenario? Is this someone who's like, relatively affluent, and just is moving for a job? And that's why they want to sell quick, or is it someone who's underwater, and is about to face foreclosure. And that's why they need to talk quick, right? Google tends to know these things. And so what they can do now is they can pick from these 15 headlines and four descriptions and construct the ad on the fly, that's most likely to resonate with that particular individual. And so it makes our jobs a little bit easier, because we don't have to think about who could everyone be that's clicking on this. Google can do that work for us. And so, but but if you think again, about these 15, headlines, brand association, like who are you, and why are you to be trusted value proposition, right. So cash out fast. You know, next day delivery, free shipping, when you talk about e commerce, right, like have a harder time putting it in real estate terms, sometimes investor myself but have an advertise, maybe I shouldgo back and tweak your your back and optimize your ads right now. Like you're talkingto you. And then there's the call to action, right? So then have like two or three calls to action and experiment with that. And then eventually, you'll see what works better and not go with that.That's a really good tip, guys. So like, let me put that into, just add on a little bit further on that. Let's just say you're a real estate and tell me if I got this, right. You're a real real estate agent, and you're trying to target buyer leads? Well, why don't you write one to two headlines per type of buyer that you're trying to target. So that might be the move up buyer, right? Write a headline or two for them, then target the first time buyer, and then target and then write a headline for them. Because all those headlines are going to be different, and they're going to resonate with different people, there isn't going to be a universal. So take your intended audience, and then go back and write a headline for each type of person that you know, would be your ideal candidate. Is that a fair way to?Exactly. So think about your audience? And who might be the subgroups of that audience and then write to each of those specific types.Yeah, that's really that's like a that was like a if you guys got anything out of the podcast, that's like a huge, golden little nugget. Alright, so when you run a new campaign, pick a bunch of keywords. Often, I'm going to check it out once a week, how often how's the optimization process work? This is like your your thing, right? So let's talk it's gonna be optimized and you write a good headline, you test all this stuff out, you guys have to come back and check these ads and make your tweaks they're not gonna like, and Google does have like this new, automated optimize ad to I'd like you to chat on a little bit, if you have any input on that. But let's talk about optimization.Yeah, so optimization really depends on how much data you get. Right. So but generally speaking, do check into your campaigns at least once a week if you have really high cost going through it more often than that, if you have a really low volume campaign, maybe once a month is okay, but but we can do things through the software like auditing. Right, one risk that we see is as you continue Adding new keywords and new ad groups, you forget that maybe you should have put in sitelink, extensions sitelink extensions, these are ad extensions, by the way, right? So we talked about the ad and what you put in. But we haven't talked about the extensions, right? If you want to have people call you put in a call extension, if you want people to go to specific parts of your website, if you are out, a mortgage broker will maybe have a different landing page for commercial lending, as opposed for Residential Lending, etc. So those could be different site links to take people more directly to the portion of the site that's most relevant to them. So, so put those things in as well. So we can audit for that is all of that working? The audits will also include things like, are there certain ad groups that are just spending inordinately more than others? There might be something wrong with that, right. So that's, that's an optimization opportunity, we will look at crime rates. So based on your keywords, what search terms has Google actually shown your ad for? And are those some of them are really good, so let's add them as keywords. Or some of them might be really bad, so let's exclude them and make them negative keywords. We've done optimizations, Mike, we're, you know, advertisers run on the Display Network, for example. And this is an option Some people leave it on, and we will audit it for that. So we'll tell you, Hey, careful, you might not want to automatically do this. But if you did automatically do it. Well, here's a placement, maybe a YouTube video where you spent $2,000. And nobody signed up. Do you want to keep doing that? Probably not. Right? So put a negative placement, we help you do those types of things. But yeah, optimization, there's so much you could do.And when does the optimization process stop?Never. For my business, right, I mean, that's my face. But But honestly, listen, as long as you continue running ads on Google, and as long as Google keeps evolving, how to determine relevancy, and how broad match keywords will show for different search terms. And bidding is always evolving. And listen, I mean, like, obviously, the last three years have been crazy, right. But that's an external change. And even though that has nothing to do directly with PPC, like it's impacted everybody's business, and it's impacted what people search for how people behave. And so these are the reasons we need to continue to, to optimize.Well put, well put any other final points, anything coming out with the platform. I was in there the other day, and I noticed when you the targeting options, there was a I don't know if this is a new thing, and maybe some ad accounts have it some don't. I don't know yet if they're rolling it out. But I noticed and because it's not an all my ad accounts, I start noticing one only, and I have three different ones. And I'm not running heavy PPC ads, by no means am I an expert. So don't take my advice. Take this guy's advice. What does that question it's like, Why meet automated optimizing? And they just do it all? For you. There is no targeted, like we're gonna figure out what you get for you. And then you don't even create your ad, all you do is you create your copy, skip the whole targeting part. What's up with that?Yeah, I mean, you might be talking about performance Max, which is a new campaign type that runs across six or seven channels within Google. So it's really nice, because it gets you on to discovery campaigns against you on video campaigns, whereas what we tend to talk about with keywords is a search campaign. We also talk a lot about shopping campaigns, right? So but but these are nice, if you're kind of a novice advertiser, you don't have too many opinions on how it should be done. This is a really easy way for you to get online and like Google, figure it out for you. But even then, like there's concepts like well, where should you allocate your budget, like between Facebook and performance max on Google, we can tell you, we can look at that and shift your budget around based on what's working better. The audience component that we talked about at the very beginning of the show that is relevant still to two performance, Max. But I think the biggest shift in PPC that's happening right now is, instead of managing all of these little details, like what keyword what bid what ad text, Google started to handle a lot more of that. But what we need to think about is, how do we communicate to Google what we actually want to achieve? And that's what you were saying like, right, well, what is my cost per acquisition target? Well, that's a calculation for you to do, like, what is the sale worth. And if you tell Google correctly, what a sale is worth to you, and you communicate that properly, they can do a good job of getting you profitable sales. But too many advertisers, they say, Oh, if somebody fills out my form on my page, that's silly. That's a conversion. And that's where they stop. And that's wrong. Because now Google is going to say, well, I can get you a ton more of those. And now you get 100 leads through the forum page. And then you call all of them up and nobody buys. And you're like, I just wasted all this money. But what you can do is you can say well, okay, this is stage one of my conversion, but stage two is how many of these people actually do the eventual thing I want? to do which is buy from me, if you communicate that back to Google, then Google has better information. And they can actually use these performance Max campaigns and automated bidding to get you what you actually wanted. So I think the biggest problem in PPC today is that the advertiser doesn't tell Google what they really care about. And then Google goes and does the wrong thing for them, because they thought they were doing what was interesting.And you're talking about creating the conversion values.Exactly. So the conversion values and the conversion actions.Yeah. So basically, when you get in there, you got to tell you can't just leave that blank, you got to tell Google how much a demo is worth, as opposed to an opt in, and then figure out what those are because you're basically giving them your your cards like your, hey, this is how much I'm going to pay for that. So like, hey, I'll pay this for that. They're like, trust me, I'm gonna figure this shit out. I'll get that for you. Right? works.And so let's see the example of the mortgage broker, right. So that first lead form, that's usually the first step. But then it takes really long for that person to get through the approval process and all the paperwork to be done. And the problem is, sometimes this takes longer than the conversion cycle that Google allows you to report back on. So after 60 days or so you may not be able to tell Google, oh, this original click actually became a customer of mine. So what you have to start doing now is you have to start using your own data, and basically predicting, okay, well, the person fill out this form, and then we talked to them, and I know where they live, I know how much money they make. So I can start to prequalify is basically the pre qualification process, is your input back into Google that says, This person has a really good chance of actually closing the mortgage and becoming my customer. And you feed that back into Google, not after 60 days, but after three days, because maybe that's how quickly you got on the phone with them, and figure this all out. Now Google can instantly start to find you more people, just like that with the same attributes. And so that's going to help your pipeline stay full, but also with the right types of customers who who don't just fill out the form, but become customers of yours and pay you money.Very, very, very good tip. But, um, let's just say I'm lazy, and I don't want to do that. Does your software like solve all this shit for me? Well, I'm gonna really check it out.So some of these things are pretty difficult to fully do. But yes, we are working on doing much more of this automatically. A lot of the initial things like keyword optimization, bid optimization, budget optimization, all of that will handle this whole new wave of value optimization. And there's very few tools that do this. Yeah. But we are working on it, we have the first couple of forays into it. You guys got to come from us.Very cool. Things are always changing, folks change with it. It's the beginning of 2022. And this is a time that you make those changes, and you think about what things are going to do differently. If that's PPC, then commit to it and start figuring this shit out. If it's direct mail, then great commit to it and figure it out. If it's owning a niche, then great commit to it and start figuring out why don't you go ahead and tell everyone how they can find you guys, and any other final tips you want to go and we'll get this rap?Yeah, check out optimizer.com op tmyzr.com, we're actually launching a new light product, which is going to be free. So it's going to do a lot of this auditing work. At no cost. Just hook up your Google Ads accounts and we'll tell you what's going on with them. So that's brand new for us in 2022. Follow me at Silicon Valley's on Twitter. And I'm sure we'll pop that in the show notes. And and yeah, I speak a lot of conferences on PPC. So if you are as passionate about PPC as I am, hit me up say hello at a conference and I'm actually I'm starting to go back to conferences which I'm really excitedto. It's been too long man it's been two years I can we see a lot of speaking events and people are starting to get out and see each other again. It's great and you guys got a it's so important to get out of that comfort zone, whether you're doing it in a conference or you're learning something new. I know I get that a lot on the show from comments from people but yeah, you're exactly right. Check this guy stuff out. Man. This is really good shows a lot of nuggets, you guys may want to rewind that and write some of the shutdown I have a little envelope over here full of notes I'm going to actually implement and I'm gonna check out your software as well. Folks appreciate you guys listening to another episode of the real estate marketing dude podcast if you guys need any help with your video content creation, you know where to find us real estate marketing, dude calm, we script edit and distribute your video content and we make the process really fucking easy. So go ahead and give us a ring give us a shout. Look us up and I will follow you around until you finally schedule a demo with me because I'm telling you video works for everyone who implements it. The only time it doesn't is when people don't like you. But that's nothing we can help you with. So appreciate you guys have a great day and stay tuned for next week's podcast. Let's go 2022 peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate Marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Almost all Amazon sellers have heard of the Zab Twins, Arek and Brian, with their coaching and selling skills. Hannah was able to sit with them and talk shop on how sellers can make the most of 2022 and what strategies sellers should focus on to make the most of keywords and PPC.  To meet with the Twins: hello@thezabtwins.com Connect with them on LinkedIn: https://www.linkedin.com/in/brianzabierek/ 

00:00 [Product Launch Guide] Amazon FBA 202200:16 Should you go all-in on 1 item or moderate strategy launch 3 products at the same time01:12 Live sample items for discussion02:24 Why launching 3 products at the same time is problematic04:02 As an item increases in its velocity, the higher up it will leapfrog all of the KW rankings05:04 A thousand KW indexed in 30days is successful05:48 Free SEO guide: https://myamazonguy.com/search-term-optimization/07:40 Don't miss the crawlable text on your A+ content  09:33 Get in 500 words in your A+ content   11:08 To be findable you must Index for hundreds of KWs12:34 Advertising Logistics17:07 Basic checklist on the listing19:16 KW research using Helium1021:20 Live demo on KW research25:23 Stick with the product you understand the bestJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

Have you every wondered how to start wholesaling real estate? Brent explains how to do a Wholesale Deal step by step and by using theses steps, they will help you grow as a wholesaler. Please give us a rating and let us know how we are doing! ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ ☎️ Welcome to Wholesale Hotline & TTP Breakout

Episode 107Eli “The Travel Guy” Facenda is a travel-loving entrepreneur based in Austin, Texas. Eli has visited 35 different countries over the last 3 year while growing two businesses and is passionate about helping entrepreneurs experience more freedom through leveraging credit. In 2021 alone, Eli has been a full-time nomad and has flown on nearly 50 flights for free, many of which have been first class. He has additionally gotten 40+ nights in hotels for free...equating to over $40,000 In free travel this year alone.Listen to Eli and be a travelling entrepreneur as well![00:01 - 05:07] Opening SegmentLet's get to know Eli FacendaHe shares his very first venture with entrepreneurship[05:08 - 10:58] The Reality About EntrepreneurshipHow Eli saw freedom and opportunity in entrepreneurshipThe reality about pursuing entrepreneurship according to EliSports and military lessons we can apply to entrepreneurship[10:59 - 20:46] How Business Credit WorksHow to leverage your business credit according to EliBusiness owners are underutilizing business creditsHere's how to address this problemEli weighs in between personal and business credits[20:47 - 29:23] Using Your Credit Points BetterThe many different ways to use your credit pointsWant some Amazon refunds? Check out GetidaPromo code: FTM400Eli shares some practical tips to systematize your spending[29:24 - 35:58] The Best Credit Card For EntrepreneursThese are the cards that you can try now as suggested by EliChoose the right card for you with these tipsBenefits that entrepreneurs should look for in a card[35:59 - 44:02] Cheap PPC in the Ecommerce IndustryHow Freedom Travel Systems supports entrepreneursWe talk about PPC in the ecommerce industryKnow more about Eli in the Fire Round![44:03 - 46:30] Closing Segment Connect with Eli!Links belowFinal words Tweetable Quotes:“To be able to endure that much failure…‘keep playing' is a big part of what we all have to go through as business owners.” - Eli Facenda“I have a vision, I'll take the action. I'll figure out the details later, which can be a good thing and a bad thing.” - Eli FacendaResources mentionedBooksLinchpin: Are You Indispensable?Clarity: Clear Mind, Better Performance, Bigger ResultsThe E-Myth RevisitedEmail eli@freedomtravelsystems.com to connect with Eli or follow him on LinkedIn and Instagram. Visit Freedom Travel Systems to leverage your credit and create a life of freedom!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

Join us for our yearly Best Of episode as we look back at 2021! We listen to clips from the very best episodes here on To The Point over the last year and get ready to kick ass in 2022.

00:00 Steven Pope Amazon FBA Weekly Q&A10:18 Updates on MAG website10:45 MAG PPC Jobs11:39 ASIN B09B4RFKZT, out of the adult category. They still won't let me advertise, saying the campaign is not compliant with Amazon Advertising's guidelines14:54 Recently seeing items showing up first in search with ''featured from our brands'' when it is clearly not amazons brand, for example, Hemp oil, how is that possible16:26 If I delete my ASIN in the UK marketplace, will that delete my listing in the US marketplace for the same ASIN17:29 How do I find every single KW and product targeting that I never used in a giant list? Which report will contain that18:40 We have a lot of KW and product targeting. How do you make sure you don't duplicate them when I build new campaigns when I optimize20:09 Is there a way to track w/c KWs and products a competitor is advertising on, and how much they are bidding? As well as their Ad spend to total sales ratio22:24 How long should it take for increasing the indexing for organic KWs once we do the A+ and backend23:41 What's one thing you're going to start, stop, continue doing in 2022 for your company26:27 Is there any way you will recommend to structure the images on the detail page, main+lifestyle+infographic or it will depend on the category and a product29:57 Is it possible to have reviews removed that are "Not a verified purchase"31:30 Should you get design patents on new products? Do most sellers sell w/o patents33:07 Do you create a new campaign every time you optimize PPC and throw all the profitable KWs/product targeting in them33:57 Customer always orders our product “A” via FBA. Now ordered product “B” by mistake. Returned product “B” and indicated she received the wrong item. AMZ gave us an NCX hit35:34 Sending a new product to AMZ in polybag no box, the product consists of several parts sold as Set (decoration paper for parties), So how Amazon will calculate FBA fees, storage fees for it36:59 What is the best way to protect my NEW product idea and design from someone to copy it and sell it on AMZ. I already have a trademark for it38:10​ If I will stop selling a variation of a product for a year is it better to "close" that ASIN or leave it in "inactive out of stock" status38:37 Can H10 ask for reviews from customers just like jungle scout38:53 Have you ever heard of Seller Support saying that they are not accepting applications when the category - backpacks - isn't gated or restricted39:45 I am launching a new product in a seasonal KW like the Mother's day gift. What's your advice and how can I control my TACOS in order not to take away all the profits my profit margin is 40%40:30 TIP OF THE DAY42:26 is AMZ all about good converting offer and proper ppcseo push for traffic43:10 Can we still put a customer satisfaction or full money back bullet point in our listing44:14 Link for TM filing44:24 What about the thickness/height, some units are thicker than others inside the polybag46:10 Can I register for US brand registry using UK pending TM46:49 What's the average conversion you expect to get when you launch a product w/ 0 reviews47:34 W/c email address (domain) should I be using when filing for a TM, brand, or company domain48:10 What can you do if suddenly your very first review is 3 stars or below48:18 How can we find clients48:49 Is it true to say that organic traffic converts better than PPC traffic49:46 Should I do AMZ live videos from my AMZ influencer account or from my AMZ brand account50:01 How do you deal w/ the PPC of low-profit margin products - like no space for a decent TACOSSupport the show (https://www.paypal.com/paypalme/myamazonguy)

Today I'm going to tackle one of the things that this podcast is all about—growing your business. These will be your 2022 business growth strategies for your Amazon and your product-based business. In e-commerce, everything is changing so rapidly that it's tough to keep up. Just when you think you've got it nailed, something changes. But guess what? There's nothing new under the sun. So if you're in business, you better be ready to make changes regularly because that's what's going to be required of you.   I begin this episode with a timely reminder that this is the last week that you can sign up for the in-person bundle-building workshop, and that we also have a virtual workshop available. This, then, brings me to the discussion today about business growth strategies. You don't have to be a billion-dollar global brand to get the lion's share of the market for your products and for the competitors around you. What you need is just an unstoppable business growth strategy. This episode touches on five strategies you can implement in 2022 to grow your business. These include minding your own business, where I stress that you need to know where you are and where you want to go to grow and stop chasing someone else's finish line or climbing someone else's ladder. I emphasize that you must know your business numbers, such as cost of goods, operation costs, sales, and your breakeven. Other strategies I explain in detail include marketing, diversification, meeting a need unmet by all the other products in the marketplace, and strategic partnerships. Finally, I give real-life examples and stories to show the practicability of these strategies. As we begin 2022, today's episode will go a long way toward helping you ensure growth for your FBA business not only this year, but every year.   You can be part of the Amazon Files and Mommy Income community by joining our Facebook group using code word GROW, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today.   This week on the Amazon Files:     This is the last week to sign up for the in-person Competent Wholesale Bundlers Workshop.   2022 business growth strategies for your business o   Strategy #1: Mind your own business o   Strategy #2: Marketing o   Strategy #3: Diversification o   Strategy #4: Meet a need unmet by other products in the marketplace o   Strategy #5: Strategic partnerships   Why you must know your business' numbers   Things to troubleshoot before you put PPC on your listing   What A/B testing is, and why you need it   Off-Amazon marketing strategies you can implement   Why you should think twice about Facebook ads   The shortcomings of retail arbitrage   Margin-based versus volume-based business. Which is better?   Why you should consider diversifying into brick-and-mortar stores   Case Study of Dollar Shave Club's strategy.   Case Study of the Taco Bell and Doritos partnership for Doritos Locos Tacos   The value of documenting    "If you always do what you've always done, you'll always get what you've always gotten. And if you're trying to grow, you're going to have to do things differently."   - Kristin Ostrander   Quotes: "Don't spend time chasing someone else's finish line or climbing someone else's ladder."   "You can make a really decent profit without having a huge business."   "You need to know where you are and where you want to go to grow."   "The money is made in the numbers. The money is made at the end of the day when you actually sell that product and then see how much you're making on it."   "You want to make sure that you're minding your business and who's doing what, when, and why are they doing it."   "Marketing does not start with PPC campaigns."   "In reality, if you're not offering what a customer wants, then more visibility isn't going to help you."   "Sometimes it takes time and energy and a little bit of love and a little bit of work to make the listing the best it can possibly be."   "If your listing is more than six months old, it's time to look at it."   "High quality, high-resolution images are going to sell your product. The title, optimized title will bring someone in via search. And once they get to your search, then they're going to be using the images to kind of decide if your listing is even worth looking at."   "A growth strategy can be what's already working and how can we enhance what's already working. That's called working smarter, and not harder."   "Get uncomfortable because that's where growth happens. It happens when we're uncomfortable. When we're chilling, and we're comfortable and whatever, we're living a life of ease - usually, there's not a whole lot of growth that's happening."   “You don't have to be a billion-dollar global brand to get the lion's share of the market for your products… what you need is an unstoppable business growth strategy."   "Don't pigeonhole or box yourself into just Amazon. If you've got great products that are selling well, it's time to expand them."   "Bundles disrupt. And why do they disrupt? Because they're bringing something new and relevant while saving people money, saving them time, saving the environment, all these different things."   "Disrupt by using bundle strategies that are different than anything else."   "You need to know your customers' pain points or their desires, and satisfy their needs. And all you have to do is do it slightly better than your competition."   Related Content:   2022 Workshops - Coupon code: workshop50 Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub   Grow Your Amazon Business!   Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword GROW to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.  

As we start to dip our toes into 2022, many agencies have been pretty quiet on the biz dev front for the last 4-6 weeks. By the time we emerge from the holiday hibernation, we're approaching February and our pipeline is feeling a little weak. I decided to help you jump-start your agency biz dev efforts with a series of podcast conversations just between you and me.   I've decided to mix things up a bit. 2022 is my year to shake things up a little and why not start in January? Rather than my usual guest interviews, I'm going to spend this month with you, focusing on helping you take a serious look at how you approach biz dev. Here in episode 1, we focus on something fundamental to many agencies' success: defining a niche. I'm going to start by looking at why the old-school approach to biz dev no longer works and why selling has evolved into helping. From there, we'll explore why many agencies approach biz dev backwards and the list of criteria to consider when working to find your agency's niche. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why old school agency biz dev no longer works How selling has become about helping Why many agencies approach biz dev backwards The brutal truth about the need to niche down AMI as a niche case study The criteria to use when thinking about how to niche

In this episode, Joe shares his template for running a consultative sales process, offering a list of highly effective discovery questions that will help you build strong relationships with your clients and close more sales.

00:00 What PPC rank should you be going for00:44 Showcase how you can look at your organic rank or PPC rank02:35 How to track Keywords03:21 Typically, it's slot 3 & 405:10 I'm already in the organic position 1-4, should I still be doing PPC08:24 You can do a nice video Ad placementJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

00:00 PPC AMA with Better AMS Destaney Wishon10:00 Introduction of Destaney Wishon10:35 What does BetterAMS do11:00 Under Amazon Brand Analytics – are there any pages that you like to use to gather data to formulate campaign strategies? (Amazon Search Terms, Repeat Purchase, Market Basket, etc.)12:56 Which campaigns should you spend time/money on with a tight budget to get the most "bang for your buck"14:356 In the supplementary category, what is the best way to know the CRO and CvR of my competitors16:23 How do you decide bids? Is there a specific calculation that you do according to your targeted ACOS? Or is it just according to the bid suggestions provided by AMZ17:54 What data/criteria do you use to determine when to move a good performing KW into its own campaign19:22 What PPC strategy is best to launch new products in the gift set category21:18 How would you structure campaigns for launch when you have a product with a price higher than average on AMZ? Is there a specific strategy you will suggest or approach to take23:18 We have 450+ active campaigns. Is it time to use PPC automation tools like Helium1026:27 How did your PPC performance change year over year? What is the difference in CPCs and ACoS27:42 Will you suggest launching a campaign with minimal or 0 reviews and if you do is there any advice you can share on what to focus on or how to structure for possibly better performance30:07 How do you use the new budgeting tools in Amazon31:30 How can we check our organic orders on KWs we are targeting in PPC32:51 What is a good Acos for a non-Vitamin Supplements34:31 ​How much of my budget should be for good performing Ads/KWs and how much for research KWs35:33 I don't use phrase and broad targeting. Should I start doing and what to start with37:43 Does dayparting work (turning on & off your Ads at specific times of day)? Do you think Amazon will ever add that feature to advertising39:32 How do you use the CVR metric when optimizing bids? Because when you lower the bids, your placement decreases which help with the CPC but the CVR decreases which means the ACOS will stay the same40:46 We have a seasonal valentines day and mothers day product - what time frame would you recommend that we begin to push PPC on KWs for those holidays to get the best results41:51 I have 2 auto campaigns one with .39 cent bid and one with .45. I want to stop one of them both from performing well and making many sales. Which to stop or just reduce both budgets42:47 If the Amazon suggested bids are mostly $2 above, do you still add a 20% bid increase? Do you use fixed bids43:16 I am launching a new product in really seasonal KW. It's almost zero within a month, it becomes a 500000, and inside 30 days it's almost zero again. What's your advice for general strategy and launching44:33 How important are SB Headline Ads for purposes of scale46:41 How often do you change daily budgets47:12 We have products in a very competitive category (Toys & Games›Building Toys›Figures). We have to compete with Lego but we are a paperboard toy figure. What are the best campaigns keywords to compete50:05 I have 15 SKUs with several variations each. Approximately how much time each day or week should I spend on PPC management51:02 How do you check TACOS? Is it as a whole or per product51:38 What's the difference between CPA and OPA52:51 What bidding strategy (fixed bid?) would you use to launch a product that's unique in the sense it's a combination of product A and product B and we are the only one making this combo53:14 Keyword targeting or product targeting53:58 What is a good CVR for video ads? Do they generally perform better overall than other ad types & whySupport the show (https://www.paypal.com/paypalme/myamazonguy)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you ever been in a situation where a client or stakeholder wanted to do something in PPC that you thought was really ill-advised? How did/would you handle it? Q2  Have you ever been in a situation where the client or stakeholder did something really ill-advised outside of PPC that impacted your work? How did/would you handle it? Q3 What was your biggest PPC “yikes moment” thus far? How did you handle it? Q4 Is there a scenario that you worry about causing a major PPC “yikes moment” that keeps you up at night? Have you done anything to try to prevent that scenario from happening? Q5 What are some things that clients or stakeholders do that make you cringe that you wish they wouldn't do or would at least consult with the PPC team about? Q6  What do you view as your level of responsibility to alert clients or stakeholders when they are thinking about doing something ill-advised? How do/would you handle this situation? Thank you for listening! #PPCChat Roundup is sponsored by Opteo - A complete toolkit for  Google Ads managers. For a 60 day free trial of their Google Ads  automation tool go to www.opteo.com/ppcchat  Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

Our first guest today is Ron Vaillant. He is a life long Albertan who has run for the PPC in the Calgary Shepard riding. We will do a review of 2021 and what the future for Canada is with the enacting of UNDRIP, Canada signing the COP 26 agreement, CO2 emission targets, the global reset and much more! Secondly, we have Ontario MPP Jim Karahalios. Jim is a former Ontario PC party member who left to form his own political party called New Blue Ontario. He will be here to talk about the disastrous policies of Ontario Premier Doug Ford. Show Resources All of my content is completely, 100%, viewer supported and funded. Thank you for your kindness to keep information like this coming.  Fear is the Virus t-shirts Donate at: www.lauralynn.tv Patreon:  https://www.patreon.com/LauraLynnThompson E-Transfer to Email: lauralynnlive@gmail.com Twitter: @LauraLynnTT Facebook: Laura-Lynn Tyler Thompson Parler: @LauraLynnTT Bitchute Twitch Dlive Flote Rumble Mobcrush        

Configure shipping here https://sellercentral.amazon.com/sbr/template?request=%7B%22templateId%22%3A%22legacy-template-id%22%2C%22action%22%3A%22edit%22%7D00:00 Amazon FBM Shipping Settings00:14 How to fulfill FBM orders through USPS onlyHi everyone! I have a brand that would like to only fulfill FBM orders through USPS. Is it possible to have USPS as the only shipping carrier option? If yes, are there any consequences/risks associated with doing this? Yes, you can use an automated shipping template and deselect all of the carriers except USPS. The only downside is that the delivery costs might be higher or it may affect the delivery date displayed on the listing since only once carrier service will be availableJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

I interviewed Laura Patrica Martin. Laura is an IBS-Anxiety and Trauma Specialist and the founder of the Healing to Happy Brand. She is known for her unique approach to gut health and mental wellness..⁣. After battling her way through trauma, loss, addictions she found herself with a surplus of health issues such as IBS, hypothyroidism, hormonal imbalances, and skin issues. Majority of what she found out there was what a lot of us find: restrictive diets, medications, and a lot of "we don't know what's wrong with you". This is when she dove into nutrition to begin healing from the inside out in 2016, but that didn't resolve the IBS issues, so she followed up her studies by specializing in gut health... which still didn't solve the whole problem, so she found her way into trauma support specialist. It was a journey of evolution and growth. Still, since the creation of Healing to Happy in 2017, Laura has gone to help hundreds of women around the globe heal their trauma, resolve their health issues, and RISE into the women they are meant to become. By understanding that her illnesses were just symptoms and taking the proper steps in the appropriate order at the right time, Laura's shift is a testament to her work and teachings that now serve women all around the globe!⁣⁣Her revolutionary teachings are taking the world by storm. With helping women reclaim their bodies and find their way back to safety, her revitalized approach to the nervous system world has left many intrigued and magnetized.⁣. She celebrates her clients who relieve their IBS and find safety to heal anxiety, and release trauma after years of struggling. Still, beyond that, she celebrates their lives, their newfound power, their embodiment and confidence, their womanhood. ⁣She will make you feel, help you evolve, and inspire you to soar. ⁣I encourage everyone to follow her and be transformed through her insights.Everyone has a story, and this is her story.Below are the sites that house her work.https://www.instagram.com/lauramartin_h2h/https://www.instagram.com/healingtohappy/https://www.facebook.com/healingtohappyVisit our Threads store:  https://threads-of-enlightenment.myshopify.com/We shop worldwide to find some of the highest-quality and some limited hard-to-find products online for you. We work closely MaryRuth's Makes the best supplements for your health by creating non-GMO, plant-based, vegan ingredients.Semrush SEO content marketing, competitor research, PPC & social media marketing from just one platform.Timeshare Specialists Our programs provide a fast, safe, guaranteed timeshare exitSol de Janeiro Body-loving products, addictive scents, and luxurious textures to touch all your senses.Our Aroma Our Aroma brings a whole new personalized approach to the health and beauty sector.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.paypal.com/donate?hosted_button_id=2QSM5QR4P2JQQ)

>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Learn how to close more online leads with our Double Your Case Files MasterclassGet access to our Estate Planning Masterclass when you join our Law Firm Growth Secrets Facebook groupEstate planning attorney? Ditch toxic revenue and get better clients with Seminar 3.0Marketing a brand new practice area can be very exciting, however…There's a potential problem that people often overlook:When your marketing outpaces your product, you're more likely to self-sabotage a sale.To quote the Joker in The Dark Knight:“I'm like a dog chasing cars, I wouldn't know what to do if I caught one.”What does that mean, exactly? Well, for example…If you're confident in your marketing, but not confident in your new practice area yet…You'll subconsciously find a way to lose a sale if you aren't sold on the process.As a result, you end up burning the first few clients you get, and those “wins” become toxic.So how can you introduce a new service without disrupting the rest of your firm?In this week's podcast, Jan discusses the simple steps you can take to have an effective marketing strategy in a new practice area without the common hurdles most firms run into.There's much more to learn in this episode about ethically scaling your firm, so tune in now!In this episode: 1:38 - A new practice area with effective marketing on day 12:28 - Intentional self-sabotage3:09 - An old sales proverb5:37 - Unethical marketing6:00 - How to introduce a new service8:21 - The big takeawayAbout Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Product inserts to generate user images are highly recommended going into 2022 for your Amazon FBA growth strategies.00:00 Amazon FBA Product Review Generation Strategy in 202200:18 The 1st strategy we used00:49 Request A Review Button02:31 Product Insert Review Generation03:56 Amazon Rampant Clamp Downs05:39 What you need to do going into 202206:15 What you should do instead07:31 Spend money on PPC08:16 You can launch an item w/o review generation ahead08:26 Your magic number of reviews11:29 Change your product insert strategy to an incentive to engage your brand13:34 The Amazon Social Posts16:12 User engagement generation is the future of product review generationJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/Amazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,product review,review gen,review generation,5 stars,1 star,how to get more product reviews,fba product reviews,order generation,engagements,product inserts✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

We hope everyone had a happy New Years!

You might start noticing the Answered Questions Link disappeared from next to the reviews/ratings at the top..We were trying to troubleshoot this for a client and found out from SS that"I would like to inform you that the number of answered questions link has been discontinued certain categories.Furniture, home, Home improvement, kitchen, lawn & garden, pets, art & craft. Also, all of Hardlines no longer have the link.As your ASIN is in the Home category so it does not have the link anymore."00:00 Amazon Questions & Answers Link00:26 Amazon is removing the link from the PDP00:57 You can still find the Questions and Answers on the PDP01:16 Cool tip on how to access it directly01:58 Another cool tool, bagels.ioIt might not be impacting every single listing just yet but I just checked some pet food https://www.amazon.com/dp/B01LNB6SKU and this sku with 87 answered questions also no longer has that link next to the reviews/ratingsI presume the primary issue is that it's not there for customers who may use it - but if we ever needed to link directly to the Q&A section of a PDP, we can still do so by adding #Ask to the end of the URL like this: https://www.amazon.com/dp/B01LNB6SKU#AskEven works on PDPs that don't have that link at the top anymore.The # thing works on pretty much works on almost every website and web page. Basically every element on a web page has a name/id, and you can tell your web browser to jump straight to that part of the page by adding #ElementName at the end of the URL :magic_wand:Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguySupport the show (https://www.paypal.com/paypalme/myamazonguy)

There's no denying that artificial intelligence isn't just part of the future, it's here today. But the concept is overwhelming for many agency owners. It's hard to know where to begin when you don't even know what questions to ask or how to find answers, especially when you are already pulled in so many directions every day. Who has time to add learning something as complex as AI to their TO-DO list? After running her own agency and then spending a decade at Content Marketing Institute, Cathy McPhillips joined the Marketing AI Institute earlier this year as the Chief Growth Officer. She comes at AI through a marketing-practitioner's lens which gives her a more approachable perspective for people who might be curious but confused by AI. In this episode of Build a Better Agency, Cathy and I give a beginner's overview of the crossroads where marketing meets artificial intelligence. We look at the ways to approach AI, how agencies are using it, and the tools that make dipping your toes in the water manageable, clear, and helpful without a huge time commitment. It's the goal of this conversation that you will leave feeling inspired to take your first steps into understanding the potential of marketing AI. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Two ways to approach AI The purpose and goal of the Marketing AI Institute What agencies are looking for in terms of AI How AI can help with efficiency The difference between marketing automation and AI Why AI can never fully replace the need for people Some tools available to get started with AI The easiest first step

In this episode, we wrap up our 2021 Year End Recap featuring highlights from the second half of the season. Part 2 of the recap includes our interviews with Justin Smith of OuterBox, marketing intern Madeline Weisburn, and Rob Warner of PPC AD Lab.

00:00 Amazon FBA Weekly Q&A09:56 It's Jason Mastromatteo stepping in for Steven Pope10:22 What I need to do to optimize my auto campaign. ACOS was 40%, but is now 200%. Where should I start to optimize? Which report to look at?11:23 How often should I optimize my PPC campaigns overall11:44 Can you please walk us through your process of campaign optimization12:26 Can anyone copy and sell my PL design on AMZ if it's not patented in USA? Doesn't brand registry take care of it as infringement even if it's not patent14:53 My listing was marked as adult and can't advertise. ASIN B09B4RSDMD17:54 Customer receiving the wrong item. When they email through my website I refund them and send one MCF. I tried to test buy and they send me a wrong item. I already returned the item to AMZ for replacement, and the replacement is still a wrong item19:50 Do you know w way to do a ASIN bulk upload for videos instead of adding them one by one20:36 Years ago we had Amazon link two seller central accounts together (separate brands) to be accessed by one email address. Now support tells us it's impossible to unlink them22:06 ​I need to find a person or a company that can help me produce a professional Amazon Live. Split screens, text overlays, image inserts, etc.23:55  I created a new parent and titled it Dinosaurs. Put my 3 dino gnomes in it. Does that parent title get any SEO juice? Should I replace Dinosaurs with a real title24:36 I had a temp inventory increase so I created multiple shipment plans with ship date between Jan to June. I read that Amazon closes shipment after 90 days Does 90 days begin after ship date25:46 I'm concerned that If the 90 days begins from the day I create shipment which was yesterday than will shipment I created with ship date after March be closed26:09 What is the best niche for 202226:57 I have a new account with PPC naming associations that make no sense. I want to blow everything up and start new. What's the best practices for moving old PPC campaigns ( 50 plus keywords) to New campaigns (10 keywords per campaign Max)29:09 So anyone can just copy the product and just put on brand name and sell same product in own listing30:29 If I move some of my products from first brand registry to second brand registry on the same account will product reviews be effected? How will adding a second brand registry effect inventory limit32:54 How to find product in UAE33:47 DId everyone see advertising sales drop through 23rd Dec to 29th December34:28 Creating a new listing under a specific category and amazon changed it to a different category. Couldn't change it under edit listing as that option is grayed36:00 Can you please tell me the difference between using Amazon Search Term - Search Frequency Rank & Jungle Scout's Keyword Scout - 30-day Search volume (exact)? The numbers are quite different37:44 What are the strategies for those Products which has very low number of KWs41:22 Can you give a small brief about AMZ dropshipping44:06 Few days before, amazon stopped cutting the sold balance from my PPC and they stopped my ppc. So when I check my campaign manager, it says 'payment failure45:08 What's a good ACOS for supplements46:23 What should I add in backend search terms during 1st phase. Should I add highly relevant KWs & Spanish words then follow pink words technique at 2nd phase50:30 If you have to launch a product, what will be yours in 2022Write your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Support the show (https://www.paypal.com/paypalme/myamazonguy)

Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers' perspectives of SEO and it's long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show NotesConnect With: Tom Wells: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avi Kumar is Founder and CEO of Kuware, an almost 14-year-old business that bills itself “as a full-service agency, but a little bit more focused on strategy than actual implementation.” The shift away from “traditional marketing services and taking customers as they came” started 5 years ago. Today, the agency works with clients who want to put some strategy behind their efforts and are less concerned about the agency providing implementation. Avi says it was very difficult when the agency first made that transition to, while it was trying to grow the business, turn away customers that did not have a strategy focus. Current clients not only need be willing to work with Kuware's fractional CMO to develop a strategy . . . they also have to be ambitious about “big growth,” have funding or be ready to move to the next level, or to be invested in brick-and-mortar with a solid, fixed budget. When all the pieces are In place, the agency can say, “Get the whole package. We can really move you to the next level.”  If a prospective client is not yet serious about their business, they are not ready for Kuware. The planning process takes a few months. Although written for a longer period of time, the agency contract allows a client to fire the agency within the first month. This tasks the agency to provide enough proof within that first month to gain a client's trust that the value that will come. In this interview, Avi describes the challenge for a growing agency of deciding “who to turn away.” The agency does not “fire” its small, established clients . . . but once a new monthly billing threshold Is set (based on its 50% billing “midpoint”), it will not take on new customers that fall below that threshold. The agency keeps developing processes to meet client needs and raising that threshold as more clients come onboard. Avi addresses in detail the impacts of hiring in changing an agency, managing its expenses, and determining people's perceptions of an agency's capabilities. Avi started his career as an engineer, a microprocessor architect. On sabbatical from Intel, Avi decided to try ecommerce, did very well at it, and used it as an “on-ramp” to marketing. To ensure controllable costs and fast client service, the agency maintains a salaried development team in Avi's home-country, India. He pays everyone 20% over the market, so that in the 11 years the company has been in India, “nobody has quit.” The agency recently acquired a white-label PPC service which helps small agencies provide reasonably priced PPC for small niches in local markets. The PPC service is separate from Kuware's agency operations, but the agencies which use it are the same small agencies to which Kuware refers clients that don't fit its criteria. Avi can be found on LinkedIn, on his agency's website at: https://kuware.com/, or at: Avi@kuware.com. ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Avi Kumar, Founder and CEO at Kuware based in Austin, Texas. Welcome to the podcast, Avi. AVI: Thank you, Rob. Thank you for inviting me to this. ROB: It's good to have you on. You're from one of those popular cities where everybody's moving to in Austin, Texas, but let's focus on Kuware for a moment here. Why don't you tell us about the firm and where you specialize?  AVI: Certainly. Kuware is now coming up on its 14th year as a business. We right now bill ourselves as a full-service agency, but a little bit more focused on strategy than actual implementation. We do do the implementation, but what we found is what was lacking for a lot of businesses is they needed to figure out what kind of marketing they should do because just saying, “Just do Facebook ads” or “Just do this or that.” So we added that layer five years back, and we service it through a fractional CMO or a part-time CMO who comes on board and helps guide the strategy, and then go to the implementation. That's what, in five years, we have evolved to. Before that, we were more traditional, just taking on business as it came in a sense. If somebody wants ads, okay, we'll do it. Need websites, being full-service, we'll do that. But now we only take clients who want the strategy as part of it and who want to spend time figuring things out before implementing it. So that's what we have evolved and started specializing that way. ROB: That can be a pretty difficult transition. Lots of people start an agency as the order-takers, the people who can say, “What's your budget? We'll do our darndest with it. What are you trying to do? You want clicks, here's your clicks.” How do you take someone who comes to you and they think they know what they want – there is this challenger sale moment where you're like, “Hey, wait a minute, let's take a step back. What do you really want?” Sometimes they're like, “No, I just want this ad. I just want to spend this budget. That's my job.” AVI: That's an excellent point. For us, I discovered this process along the way. We had some clients that had a few people in-house who were doing social media. We did their website and we managed the ecommerce and we were trying to do that. Then slowly, as I got to know the client for a while – and this client was with us for almost 10 years – after a few years, I said to them, “You know that person you keep hiring for social media and they keep quitting after six months? Why don't you give us that, too?” They said, “Okay, you got it. Makes sense.” Then I said, “Who's planning your marketing?” They hired somebody, a new person, young, assuming that they knew what they're doing, and in a year and a half they quit. So, I said, “What if we manage the whole thing for a fixed price for you? We'll do the strategy.” So that's how we started. This was a company, a brand of sunglasses, prescription glasses. They created the category. In this case, being a single owner business, but a pretty good-sized business, we fine-tuned this, and then we convinced them, “Hey, you should sell direct. Don't just sell through opticians only. Why don't you sell direct also?” They said, “No way. Our retailers would be mad.” So, we figured out a strategy, convinced them, and they almost doubled their sales without losing any retailers. Then I learned that this is what they needed – a little bit of the business side, but marketing-centric. If I go and build myself as a business consultant, it'll be hard to explain that. Most marketers do give some business advice for free and some marketing strategy for free. So, I said, “Well, this client was willing to pay, and he sold.” They sold the company to Hilco. Much larger, $300 million company. They kept us around for a year because they were actually amazed at what we could do with our team. And they had a 50-people marketing team. They let us run this, and then eventually they absorbed it in-house. That was the time I said, “Okay, we can do this for other clients and start selling it.” The hardest point was what you did identify: if somebody comes to us, “We've just got $2,000” – turning down that $2,000 was hard, because you're still building the agency. They're willing to give you $2,000 per month for a few months. We had to tell them, “Sorry, we don't do that anymore. You should really spend money to figure out what you need and then plan.” The other thing we started realizing is that this only works for companies who really think they want to double, triple, or who are brick-and-mortar who have fixed money already and they have a fixed budget. It doesn't work for somebody who's just trying and playing and not serious about the business. They need to be somebody who's also ambitious. Either they've got funding, or they have decided now to really move to the next stage. Only then can we tell them, “Get the whole package. We can really move you to the next level.” The other challenge is this stuff takes time, a few months. We sign them up for longer, but we have a deal that you can fire us within the first month. So, we've got to do enough in the first month to buy in their trust that, “These guys are not just planning. They're actually saying things which make sense.” It took us a while, but we do have a system now where we are able to show them within a month the value that will come. Even if actual sales might not happen, they will see enough plans to say, “This will work” and continue on a longer term contract. As a small agency, that's the thing you've got to decide at some point, who to turn away. We keep increasing the threshold – “This much, no, this much, no, this much, no,” and then we moved on from there. It was a transition, for sure. ROB: What size metric would you use to describe that you were at when you felt like you needed to start cutting off this low-end, very transactional customer? AVI: Basically, in size metrics, what we said is that when we switched to more than 50% who we were billing at least $5k a month, then we said we might lose some – we didn't fire any client if they were small ones. But we said, “We won't take anymore, because we have proven that more than 50% of our revenue comes from these bigger clients who are willing to” – so that was our criteria. Once we get more than 50% of clients paying $5,000 a month and they are going for strategy – and usually the average client ends up at 20 to 25. So, we said, “Don't take anymore. Just existing ones.” We do have some for now, 12 years, existing clients working. We're still doing their social media. But it's a lot fewer of them. ROB: That also makes sense, how you're able to then incubate this capability within the firm. It's hard to go from not having an offering to having an offering, but when 50% of your clients need the service, you're able to start building the processes, building the people. You're not trying to go from nothing to something. You're saying, “Here's the offering. Now we know how to maybe repeat it a little bit.” AVI: Absolutely. By the way, the building process part – even though we've been doing this overall 13 years and the last 5 years, this – it's an ongoing process. It's never set as a cookie-cutter, ever. Things change and the business changes. What we have said is just agree to the fact that the process itself will be changing, but we need a process. That's what we've been doing. ROB: Processes are all about enablement. They're not about restrictions, they're not about tying hands. They create freedom. It's hard to feel that, because I'm not a process kind myself, but it's necessary, or else you go crazy. AVI: Yeah, absolutely. ROB: Avi, what led you into this business in the first place? What led you to start an agency and originally start taking some ad budgets and then continue figuring out what the business needed to be? AVI: I worked for a major corporation. I was a microprocessor architect. I worked on Pentium 4. I worked on some low power processors for Intel and going into Apple. It was a very different area. So, when I wanted to do something, I realized it's impossible, almost, to start a hardware business. You want to do chip design? It's very expensive. And I did try that for about a year. I had some funding from the Chinese government, but it didn't go very far. Then I had to pivot and say, okay, I want to do my own thing. My sabbatical came up; I left Intel. I wanted to start something different. I had enough money from Intel, from stock options, so I said, let's play the stock market and do things on the side. That's when I started looking at ecommerce and started doing and selling things from my connections in China online. This was 14 years back or so. I was not expecting to do well. Everybody knows so much SEO, they're talking about techniques, and I'm a hardware guy. And marketing – I mean, yeah, I did have an MBS somewhere along the line, but they don't teach you marketing there. It was more management. So, I was thinking this would never work. But soon I found I became the number one seller of Windows XP online, and an Adobe reseller, by just doing a few things online. That's what got me thinking, okay, if I can do this in three to four months, then I think I can help others too and create a business out of it. It seems like it's not as – the system, everybody's not exploited it yet. I used to assume that marketing guys knew everything; “How will I learn this?” That's where we just kept on doing ecommerce. First a lot more ecommerce. We were doing Zen Cart, if you can remember that. Then moved on to Drupal Commerce and Magento. Did a lot more ecommerce initially. The thing was, ecommerce people have money. They're selling something, always. So that's what we did a lot more, and then we moved on to B2B. So it was more of a slow process, and I didn't trust myself in marketing for the first five years. I kept telling people, “I know slightly more than the customers but not much more.” That was a learning process also, just to try to figure that out. ROB: Right, but ecommerce is a pretty good on-ramp for a lot of mathematical minds. It adds up. You can put some money in, you can get some money out, get some feedback on whether or not you're doing a good job. This is one of these funny episodes we have from time to time where you're a computer engineer from UT Austin, got your MBA, I'm a computer engineer from Georgia Tech, I have my MBA, and we get to hang out and talk marketing. [laughs] We have these episodes every year or so. We have engineers who have made their way into the marketing world. AVI: The phrase I use is ecommerce is the closest you can get to engineering in marketing. If you're used to engineering, ecommerce is the closest thing you can touch which looks/feels a little bit like engineering. ROB: As you've had to grow the capabilities, grow the firm, sometimes you think about those key hires that have come at a moment where you needed a little something different in the business or it was really an inflection point. What are some of the people or roles that have made a difference in Kuware? AVI: Early days, the first hire which people talk about, it should be done earlier than later, before contracting. I'm talking about beyond contracting. Of course, contracting and outsourcing still works, and we all have done that and we still do some of it. But your first full-time hire I think should be done as soon as possible. It really changes the game because you have to think about two people. You have to make enough money for two people now. You start thinking more seriously than just playing it as a game at that point. You're responsible for people's salaries at that point. I think that was a key. And that person was great. She was not a great marketer, but she was a great person to work with. Then as I moved on, into the CMO world, I needed people with credentials beyond me so when I took them to clients, they'd say, “Oh yeah, they have experience. They can handle our CMO.” So those became our key employees later because their credentials they had from other places got us to easily sell that service – which we already knew how to do, but people still want to know who will be the CMO. Those became key people for us. I think the next key thing for me was stop outsourcing. We used to do development outsourcing to India. Being of Indian origin, I said, “I'm just going to go to India and set up shop,” because I learned my first outsourcing team were outsourcing to somebody else. Being an Indian, I thought, “They will not fool me because I'm Indian origin, right?” But that happened to me. So, then I said, “I want my actual salaried team in India.” If you have a system, if you are doing it for low cost, I would say start owning the piece of it somehow. To me, that building of the business that way gave us the stability that I never had to think – I mean, I can give a quote on any website without spending too much time now. I don't have to depend on a freelancer or somebody telling me how much it'll be so I can pad it and add my expense and do it because it's all in-house. I think that changed the game for us, and for our customers, because now when customers say something needs to be fixed, it'll be fixed overnight. And if it's a small thing, we don't even worry about billing it. It's not worth the time to bill it. And they're happy. Customers are happy that this happened so quickly. ROB: Right, it's a strategy to overserve. It makes a ton of sense. For people who find that idea, though, of salaried employees outside of their country intimidating, how did you get over that hill? I think about setting up a legal entity. What's the local compliance, what's all that look like? I would be scared a little bit. How do you think about it? AVI: It was a hassle, for sure, absolutely. I would rather do business, I used to say those days, in China than India. I spent a lot of time in China with Intel. In India, in many places, things are not as clear. So, it was just a question of, I'm going to risk getting two to three people, and how much is it? It's money which will go away. As long as I can afford that money, worst case, this will fail. That's how I started. I start all situations by saying, “Can I afford this failure, this much money, pragmatically?” And that's what I did with it. It worked. Great. We had to make some changes there. Another thing I did for outsourcing is I said I'm going to pay everybody over 20% the market. As a result, in our 11 years of company in India, nobody has quit. ROB: Wow. AVI: We have fired people because they didn't work out, but they don't quit because they're going to another job. And India is like Silicon Valley of 2000, where people quit every three months for more money. We have managed to do that by keeping the salary slightly higher and not getting too greedy on how we pay them and compensate them in India. ROB: Yeah, this past year we have a partner who's very much in that outsourcing space in India, and I feel like they had to do about 25% bumps across the board to stop the bleeding from people. They had really good retention and then they got hit by the COVID compensation wave over there. AVI: Yeah. I was concerned. My being of Indian origin didn't help that part, because that was definitely the same worry, a U.S. company dealing with these entities in India. ROB: One thing that you shared with us as we were booking is that you've recently undertaken an acquisition, which is a different sort of adventure in another entity. Talk about that process, how you figured out who you wanted to acquire, how you closed that transaction. AVI: Sure. For a year and a half, I was saying, “I need to grow faster; should I invest?” This opportunity – this is a white label PPC service. The reason I was very intrigued by this is we do PPC for our clients. Our clients' ad spends are in hundreds of thousands of dollars per month, so these are big, and they allow us to experiment. I thought, we do this and our clients let us do whatever; are we really good? There must be somebody who does only PPC. If anybody does only PPC and nothing else, they must be good because that's all they do. So, I used to keep hiring consultants from other companies to audit us. But anything they told us was not eye-opening. Some good ideas. When I ran into this opportunity, Rob Warner's company InvisiblePPC – he's out of the UK – I said, “Oh, you guys do just PPC ads, and you do it for agencies, and you are not working with a $100,000 budget. Most of your clients are spending $5,000-$10,000 a month, which means these small clients, if they don't see the results, are going to fire you. You've got to figure this out very quickly on $5,000, so you must be really good, right? I'm very intrigued just understanding how you do this.” I had a technical interest in seeing how he does it. As I talked to Rob more, I realized they really know. And by the way, the secret sauce, which I'm happy to give away, is simple: if you do the same kind of ads again and again, and once you spend hundreds of millions of dollars doing it for those sectors, you become really good. What the white label service does – it only works for smaller agencies who cannot do their ads, and we take only what we call smart niches. If it is a local business – plumber, HVAC – those we have figured out exactly, so we can tell you for $1,000, you'll get so many leads, guaranteed. Because we have been doing it for so long. It's unlike our main agency business. There, every client is special, is different. We have to figure out and tell them in advance the cost per acquisition, work together. Here, we are able to actually tell our clients that “This is what it'll be.” It's an amazing business that way. If it fits the right kind of client and right agency, it's like a no-brainer. You will not lose money. How often can a marketer go to a client and say, “Yes, I'll get you a lead for this much, guaranteed, don't worry, and first month you'll have it. You won't have to wait for two months for me to do planning”? That's what this white label business does. Once I saw inside, doing this again and again and spending that much money and becoming a Google Premier Partner and having access to all that is amazing. That's where I felt great – it's a technology kind of business, and I understand this stuff, and Rob had built a lot of tools which are proprietary tools that others don't have. I can tell who is advertising in the local market. I can use that. Even SEMrush don't do that. So we can really target that kind of thing. As a growth strategy, I think if it matches and you understand the business, then acquire. That's what I learned. If we were taking on something else which we didn't do at all, then we'd have to figure it out. At least the systems we follow there, but we know PPC. We have done it. We understand the business in general. And we can keep it separate in a sense and not mess with it. We are a big agency. Our clients are not the clients of agencies who come there, because it's a very different business. Also, as I was telling you, those $2,000 a month ones who we don't want to take on, now we can pass on to those agencies and say, “Hey, we don't deal with that. Here are some clients for you. You guys do their social, because unfortunately we don't take them on.” ROB: The predictability of it certainly makes sense. If you're a plumber, there's lots of places you can get leads, and you're going to pay for them. You're going to pay for Yelp, you're going to pay for Angie's List. If your PPC partner can't be in that ballpark or better – there's a price tag. They know what the expected price is, and you have to match it. But I guess those platforms also know what the going rate is for a PPC lead and they probably reprice a little bit according to the market rate as well. AVI: Exactly. It's just the volume and having done the same thing. HVAC in Boston to Austin will not be that different. It will be very similar pricing. We have data on both cities, so we can tell you exactly. I'm amazed at the fact that you can have this predictable marketing and still saying, “Let's figure it out together.” ROB: Some agencies are probably glad for the business, they're glad for the backend help. I can see some of them being a little bit apprehensive about working with a white label PPC partner that's also owned by somebody who could arguably steal the business if the client grows up. How do you calm those fears? AVI: In some ways, if they don't know the details, it's a legitimate fear. If I was an agency, I'd worry about that. Two things. There are different people running those two companies. I just own it, and I kept that team intact. My team is not talking to them. I mean, they're talking in the sense – our business, we transition to them the smaller ones. But otherwise, keep it separate. That's one. The other one is we have looked at the market. We don't take on local clients who need local SEO. These are exactly that. So those ones, that is never our market. Unless they are a nationwide company, they're not our client. It becomes a very different story. That's what we tell them. And here's the other part. I teach our company – we have started presenting to our company the details of how to build an agency. Exactly how to build an agency. That's available to our agency partners. We're teaching those as courses. “Go and build your agency like this if you want. This is what we did.” That's the added value we are giving to them. We'll tell you how we do it so you can compete with us and grow if you want to. That's open. Just to be fair, there's no doubt we will add more white label services. Right now it's pure PPC, but I do foresee – why not Facebook ads too? But we will keep that always focused on a special market, not for everybody because it just does not make sense. ROB: It helps to think about that all in abundance. There really is no shortage of business out there for most people in services firms; it's just about earning that business, being known, liked, and trusted, all of that sort of thing. If we rewind a little bit, Avi, and look at the big picture of Kuware, we look at the journey, what are some key things you've learned along the way that you might go back and tell yourself to do a little bit differently if you had to start fresh? AVI: One thing which it took me a long time to learn, because I came from salaried employee, very well compensated options and things – I was not used to this concept – even if the bank was willing to give me a loan, I would not take it. I said, “It needs to be bootstrapped or it needs to be VC funding.” So one of the things I would tell myself is, hey, if it is a business, you want to grow it? Get that capital. Not as equity capital if possible. That's the only way you'll grow, and it's okay. Be comfortable with it. The other part I've learned is that things will break. Get used to it. This took a while. Initially, “What are we going to do now?” When we acquired this business, things happened, and I realized that I'm so calm about it. It's okay. I would be surprised if things didn't break. That means something is hidden, something is not working right. That is the advice I would give everybody. Stay calm. You'll figure it out. Things will go wrong. It's a business. Things will not run smoothly, ever. In fact, if they're running too smoothly, then you're not aggressive enough. You're not growing. Things will have to break, and then they break, you'll figure it out. That's the advice I would give myself if I went back when I used to get very worried and unable to sleep. Now I can handle it. ROB: There are so many ways to respond to that breaking. There is sleeplessness, there is frustration. Some people take it out on people, and I think that's something people dread when they're going to work for a smaller, privately held business. Sometimes somebody needs to be fired, and the rest of the time you just go figure it out together. It's usually not the first one. It's usually not that somebody needs to be fired because it's usually my fault in the business anyhow. AVI: Correct. I tell people in my team, don't do the same mistake again and again. I learned this at Intel. You're allowed to every day do a mistake, but don't do the mistake you did yesterday. In a smaller business it's harder, but I said, “It's okay. It'll happen.” The other thing is a rule – we came up with this – a lot of times it's clients. At that time, I've got all the way down through the hierarchy that any of our associates can fire a client because it's not working. They don't have to go all the way to ask us because it's a big client. Some clients say “Eff this, eff that.” I don't have a problem if they talk to me in a friendly manner and they're friendly and they do that. But if they do that with meanness, then the f-word is a problem at that point. Then we don't take it. As simple as that. So, our employees feel very empowered, and as a result they go to bat for us. They will do extra work because they know they have the right to decide if somebody is not working right with them. Those are the kinds of things – that took a while. Earlier, it was always this worry about what'll happen. One client goes and what happens? But slowly – it's a journey, for sure. ROB: It sounds like you have your mind and your eyes already a little bit on what else might be viable as a white label service to add on. What comes to mind? Is it Instagram in a box? Is it SEO? What scales similarly?  AVI: The local SEO will scale. Facebook ads is very similar and will scale. TikTok ads will scale. They are very specialized services, and Facebook and all is harder, but it's getting very specialized. Anything which is specialized and localized will scale and can be added as a service, and it's harder for people to learn. Those will scale. But at the same time, I'm not of the mindset, like some other white label agencies, “We'll do everything for you.” If you're running a marketing agency, there's a part of it you've got to do. You cannot just be a manager outsourcing everything to somebody. You've got to find some areas where you're good, especially if you want to grow. You've got to start owning a few of those pieces. That's what I tell the agency owners. You don't do PPC right now, but if you find that's the area eventually you want, you've got to take it on. There are some things you've got to start keeping in-house. Otherwise you're becoming a manager and you will not learn the marketing aspects to grow to the next level. I'm not envisioning building a white label agency which does “Just give it to us, we'll take care of it for you. Just talk to the clients.” I want to keep it specific services which you handle here, and we will do it for you kind of thing. ROB: Got it. That's really interesting. It'll be interesting to hear as you evolve in that direction, as you consider more acquisitions. There's all sorts of mechanics to get into in acquisitions that we won't deal with in the moment, but are fascinating in and of themselves. Avi, when people want to find and connect with you and with Kuware, where should they go to find you? AVI: I am most active on LinkedIn. That's the best way to find me. Kuware also. I'm just Avi at Kuware. That will work. Also direct email will absolutely work. LinkedIn message will always work. Of course, LinkedIn has become a little bit – everybody's trying to prospect so much, and we offer a service too, so we are in the same game in some ways. But for sure, any message which has something substantial gets through fine. That's not a problem. LinkedIn will be the best way to find me. Avi at kuware.com would be the other great way to do it. I do hardly any Twitter at all. ROB: [laughs] Sometimes it's safer that way. Avi, thank you so much for taking the time to come on the podcast, to share with the audience. We will be glad to keep an eye on your journey, and certainly wish you the best. Maybe we'll all get out to Austin next year. We'll see. AVI: Yeah, that would be great, Rob. Thank you. It was very natural talking to you. That part was absolutely great. I'm looking forward to staying connected and chatting more. ROB: Sounds good. Thank you so much, Avi. Be well. AVI: All right. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Default Parent Model (DPM) - When an ASIN is under a DPM model then the information for the parent ASIN would be reflected on the detail page for all child ASINs under that variation.Default Child Model (DCM) - Under a DCM model the detail page reflects the information for that particular child ASIN and not the parent.00:00 Why images in the parentage are the same?00:36 There are only certain types of parentages that will have unique images between them01:23 Difference between Default Parent Model and Default Child Model02:33 What to do if you are stuck in DPM?Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

This is a broad question and everything helps.If your trying to scale an account, what's a few strategies you guys use to find new targets?Scenario for prospective:You've got your top 10 competitors, you've set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?Our ppc team has co-opted @Steven Pope's seo strategy for just that purpose on ppc (broadening search)Identify the keywords your product currently organically ranks for 10/20-50. Within that filtersort for highest volume, highest relevancy terms (edited) use the best 5-10 (depending on specific data points) as new kw campaign(s) to tryalso goes without saying you should be reviewing the STRs from any current campaigns where they exist00:00 Strikezone Keywords Tutorial00:41 Demo01:15 Use any AMZ click data tool, for this instance Helium 10Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

The Iron Cowboy himself, James Lawrence, joins To The Point! In part two of this incredible episode, guest co-host Dan Antonelli, Chris and Tall Paul speak with James about how anyone can harness and improve their mental toughness to overcome any obstacles in their way.

Check the widget here: https://sellercentral.amazon.com/help/hub?ref=headerTroubleshooting Tip for Yanked Listings - Determine Why a Listing is Not Displaying - ASIN00:00 Troubleshooting Tip for Yanked Listings00:48 Determine why a listing is not displayingJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

In response to the changes brought about by the pandemic, many agency owners have turned to fear-based decision-making. Employee turnover and demands coupled with an erratic market and global uncertainty can make things feel out of control. Trying to steer an agency with a vision requires decision-making that might put you at odds with your team so it might feel wise to placate rather than push. But it's not. In this solocast, we're going to take a hard look at the fear-based leadership that has come to plague many of us during the challenges of the last few years. I'm going to explain why the fear won't change the outcome, a couple of universal truths about what it means to run an agency without this fear, the level of decision-making that needs to return to the forefront, and why it's so important to embrace once again the joys of being an agency owner. There's no doubt that we live in uncertain, confusing, and scary times but we cannot let these challenges define us as leaders. It's my hope that this conversation will inspire you to march into 2022 with a renewed sense of peace and purpose. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Why many agencies are currently run based on fear Why fear-based decision making won't change the outcome The universal truths of not running an agency based on fear Three levels of decision making The need to embrace again the joy of owning an agency

In this episode, we give you part -1 of our Top Takeaways Year End Recap featuring interviews from the second half of the season with Brad Weimert of Easy Pay Direct, Joseph Wilkins of Funnysalesvideos.com, Chris Martinez Founder of Dude agency, and Taylor McMaster Founder and CEO of Dot and Company.

00:00 Amazon FBA Weekly Q&A09:55 Jason Mastrometteo filling in for Steven Pope10:12 Amazon GOOD NEWS!11:20 Customer support says if I update the parent title it will appear the same for all of the children12:27 Is there a way of finding what a competitor is spending on AMZ AdWords14:00 How long do you have to sell at a higher price to qualify for the strikeout price15:29 How do you do your planning for the new year? What factors do you consider for each client16:45 Would you consider lightning deals for Jan - New Years' resolution-type products? How are you looking at promotions w/ restock limits post Christmas17:35 I see that my product will not be the buy box featured offer when someone has a lower price anywhere on the internet. One exception seems to be eBay. Is eBay not scanned by AMZ for the lowest price18:18 My ads for November show I got 1000 clicks but my total account in the business report says I had 780 page views only18:56 I am not able to add any new variation as Amazon keeps giving category errors whereas the node is absolutely correct as per Browse Tree Guide20:54 As a beginner, once you have an idea for a product, how would you go about validating if this is a product you want to pursue and sell on Amazon23:11 If you were to start all over again, would you do Amazon right now. If yes, why? If not, why24:11 What kind of realistic profit margins and growth would you expect in the first year? How about after 3 years25:09 Amazon mislabeled some of my inventory and I had to create a removal order. Can I send back those products with the correct Amazon labeled stickers, or do I need to apply new stickers25:29 In a nutshell, how did you get that new dog product (that Steven posted on Youtube) to rank so good in 30 days? outside traffic? PPC? Giveaways26:35 If I have 5 variations of a product then if run PPC on parent ASIN, do all variations will rank26:56 What if the difference between the AMZ vine program and AMZ early review program28:51 Why we do keyword indexing30:00 Text in A+ content indexed by amazon30:51 What can I do if I get patent strike by my competitor31:36 Is there any specific order a title must be in for SEO optimization33:14 How should I give away the newly launched product and Does Helium CPR are 100% correct34:22 Just started selling a couple of months ago so this is my first Christmas. I'm expecting that sales will be down on Christmas eve and Christmas. Is that accurate35:44 What's the best way to create a Parent-Child listing? We sell clothing and always run into issues where Amazon separates child from Parent Listing again and again37:11 ​Should I write 0 density keywords in the title? how many 0 title density keywords we can write in the title37:21 What is the best Strategy nowadays for Inventory Planning38:11 How can we Change our Category40:26 Which one is better in terms of spending Ad budget, to have a wide range product portfolio or limited product portfolio40:59 What to do if a product is patented41:35 My PPC ACOS sometimes is going too high. What campaign would you recommend to turn off AUTO MANUAL42:23 How to resolve PPC dashboard not synchronize with Sales Dashboard sales43:21 how to know the remaining inventory of child listings(variations)43:52 how many units we can send to FBA as a new seller44:29 We have an FBM store with 18 sales for PPC while 5 sales only in the business report sales dashboard45:15 Can we go rely on a 1-year-old supplier on Alibaba with 0 diamond45:29 Why the bid is increased for the branded keywords in season(search is same as previous)Support the show (https://www.paypal.com/paypalme/myamazonguy)

00:00 Uploading inventory file on Ebay00:10 Ebay Business Policies01:08 How to create new policy02:08 File Exchange Basic Template Instructions03:00 US New Structure03:14 Ebay File Exchange03:52 Generating the template12:46 Download the flat file in .csv format12:55 How to upload the flat fileJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinEbay File Exchange FAQ: https://pages.ebay.com/file_exchange/SMP_faq.html?id=1Ebay File Exchange Template Guide: https://pics.ebay.com/aw/pics/pdf/us/file_exchange/File_Exchange_Basic_Template_Mini_Guide.pdfEbay US New Structure Oct 2020: https://ir.ebaystatic.com/pictures/aw/pics/catchanges/2020/US_New_Structure_Oct2020.pdfAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women's Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts. LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy

Diversity and inclusion have never been more front and center and the workplace is being called upon to better reflect the world around us, especially by our younger employees and potential employees. Agencies are trying to do their part, but many are feeling lost because they simply don't know what they don't know. If we want to continue to attract young talent, we have to crack this code. Over a year ago, brand consultant and marketing specialist Michael Barber published a post about spending time in a high school class talking about careers in our industry and diversity in the workplace. I've known Michael for years and knew that conversation was one I'd have loved to eavesdrop on if I could. I decided to bring him on the show so we could all listen in! In this episode of Build a Better Agency, Michael and I have a wide-ranging conversation about what he learned from his discussion with these students. We talk about what they are looking for in potential employers, what Michael believes is a missing piece in modern education, and the tactics for building and creating a more diverse and welcoming environment. It's hard work but important work and I hope you find the discussion as inspiring as I did. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: What young people are looking for in a workplace The missing piece in modern education The vast choices available to professional young people Young people's thoughts on the responsibilities of diversity and inclusion The changes coming to our audiences Tactics for creating a workplace that attracts diversity

Destany is back on the show with another jam-packed PPC strategy session from Amazon all the way to Walmart advertising and much more!