Podcasts about PPC

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sample gifts locally to quickly engage customers. Kris also offers actionable tips on optimizing product images, building an audience, and leveraging influencer marketing, all aimed at fostering long-term relationships and driving repeat business on Amazon.Chapters:Introduction to Kris Gramlich (00:00:00)Josh introduces Kris, his background in entrepreneurship, and his Amazon FBA journey.Product Insert Cards & QR Codes (00:01:03)Discussion on using product insert cards with QR codes to engage customers and offer free gifts.Landing Pages & Customer Verification (00:02:00)Explaining the process: QR code leads to a landing page, collects customer info and order ID to verify purchases.Avoiding Review Manipulation (00:04:06)Emphasizing not asking for reviews to avoid Amazon penalties and focusing on providing value instead.Free Gift Strategy & Messaging (00:05:15)Details on the types of free gifts offered, messaging on insert cards, and conversion rates.Sourcing & Sample Packs (00:05:48)Switching to U.S. suppliers for faster fulfillment and offering sample packs as free gifts.Landing Page Experience & Brand Story (00:07:30)Using videos and storytelling on landing pages to build brand connection and encourage opt-ins.Gift Relevance & Opt-In Process (00:08:01)Ensuring free gifts are relevant to the purchased product and using order ID to prevent abuse.Email Follow-Up & Community Building (00:09:16)Using MailChimp for follow-up emails, sharing brand story, and building a community around new product launches.Consumable Products & Customer Satisfaction (00:10:26)Focusing on consumable pet products, offering alternatives if customers are unsatisfied, and prioritizing customer happiness.Actionable Takeaways & Listing Optimization (00:11:46)Josh summarizes three actionable takeaways: optimize listing images, build an audience, and use free samples for subscriptions.Product Launch Strategies & Influencer Marketing (00:13:55)Discussing launch strategies: audience outreach, PPC, influencer marketing, and new affiliate software tools.Where to Find Kris & Closing (00:15:51)Kris shares how listeners can connect with him and offers a free gift; episode closes.Links and Mentions:Tools and WebsitesZapierMailchimpSellozo.comTranscript:Josh 00:00:00  Today I am excited to introduce you to Kris Gramlich. Kris is a professional FBA seller, a podcast host and an account executive at Sellozo. Kris has always been entrepreneurial and enjoyed the thrill of selling items, from selling items at garage sales as a kid to mowing yards and then selling clothes on eBay. Kris learned how to sell physical products on Amazon in 2013, starting out by selling things around the house. He learned the basics of retail arbitrage and started sourcing his own products. Kris launched his first product in 2014 after watching YouTube videos and listening to podcasts. Currently, Kris has four brands and enjoys helping other sellers on Amazon. Kris hosts a podcast with Dustin, another seller, where they talk about industry leaders and other sellers. So welcome to the podcast today, Kris.Kris 00:00:52  That's quite the intro there. Josh. That's pretty good. I'm gonna have to take a couple notes there and kind of implement those on our own podcast. That was really good.Josh 00:01:00  Hey. Well, you have, you have a good bio yourself.Josh 00:01:03  I think that's that's why it sounds so good to you. So I want to dive in a little bit more with, how you're building that audience with insert cards. You know, we do the same thing with our brand. I don't know that I necessarily see that as, like, overly gray. I mean, you look at like a box of, you know, grab some Clorox wipes. Right. What's on the product label for Clorox wipes? it's the P&G website. Right. So like and they have like a, you know, they're not saying like, hey, come register your warranty per se, but like they have links to their social media, right? They have their icons, they have their website on there. So like I don't think people need to be as scared about that. Right. But what are you seeing working really well when it comes to product inserts?Kris 00:01:49  Well if anything good out of Covid came, it's that people were more adapted to QR codes. So people like start to they know what that is now.Kris 00:02:00  And so QR code like that just not people realize, oh I can scan that. So a QR code insert that is has some type of messaging messaging like so thank you. you know, get your free gift. there's, there's things that, that I'm doing now where, somebody scans it, they go to a landing page. in that landing page, they give name, email address, order ID number, and that just kind of verifies that the order matches with Amazon order. So we're not just getting spammed for free gift. Yeah. And they scan it and we just give a free gift out. And, all they got to do is provide us with their name and their email address. we're think about adding their mailing address there, just to kind of have that for like a backup plan to do postcards. I get a random side note here, but I bought something Amazon like literally 60 days later, I got a gift. Like a postcard in the mail. Really? How'd this? How'd this guy know to send me this postcard for another item? So, like, reverse engineering? That's kind of fun for me.Kris 00:03:07  So I'm trying to figure that out, but, Yeah, the insert scan, QR code landing page. Basic information. No first name, last name, email address, and then the order ID. we're using a tool called, It's going away from me. Zapier or Zapier, however you want to pronounce. Okay, that that, links up order IDs so that, when they type in your ID, it matches correctly with the order ID inside your account. and then from there, we send them a free sample and the free sample. You know, it's just something to, like, get them to engage with us, maybe try another product that we're thinking about launching down the road. it also just allows them to, like, feel warm and fuzzy. So maybe that when that review request does come and that that review request is done by Amazon, we're not sending any more like, hey, give us a five star review. We're just leaving it more like providing value. And whenever they get something from Amazon that says, how would you rate your experience with so-and-so brand? Maybe they think, hey, that was a good brand.Kris 00:04:06  I'll leave a five star review, so we're leaving that alone.Josh 00:04:09  So you're not even touching reviews. You're not.Kris 00:04:11  Even to touch.Josh 00:04:12  It. Yep.Kris 00:04:13  Yeah. Just leaving like just value.Josh 00:04:15  Yeah. I agree 100% with the, you know, not even touching reviews. We we've made the same decision because we have opt in flows and all of that. And everybody's like why don't you ask for a review? And it's like, I'm not even touching it with a ten foot pole.Kris 00:04:28  Because not anymore.Josh 00:04:29  That's that's the one thing that like is if Amazo...

Send us a textConfused if you need to optimize for Rufus? Here's why you don't, and what still matters for Amazon SEO. Amazon SEO in 2026 hasn't changed as much as people think. Rufus might be the trending buzzword, but organic sales, CTR, and proper listing optimization still drive rankings. This video breaks down updated SEO weight factors, A+ content myths, image alt text, and why turning off PPC will tank your organic rank.Book a call with our team and get expert help: https://bit.ly/4jMZtxu#AmazonSEO #EcommerceSEO #RufusAmazon #ClickThroughRate #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - 2026 Amazon SEO Patch Notes00:13 - Rufus and Why It Doesn't Affect SEO00:40 - Organic Sales and Ranking Factors01:40 - Click-Through Rate Is Still Critical02:53 - Why Main Image Changes Everything04:08 - PPC Impacts Organic Ranking06:14 - CTR Example: Cookie Baking Sheet08:00 - A+ Content Indexing Still Matters09:30 - How to Check and Use Alt Text11:00 - Missed SEO Opportunities by Big Brands12:20 - Example of Poor SEO in a Listing13:40 - Conversion Rate and Off-Amazon Triggers15:00 - Finger-in-the-Air Data: How We Track SEO Signals16:00 - Rufus Hype vs Reality: No Impact Yet17:15 - How to Actually Learn Amazon SEO (MAG School + Free Guide)________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome back to another episode of the Couple Casuals Podcast!In this episode, Stefano sits down once again with Mario (4TheNorth) — one of Canada's most influential political commentators — for a wide-ranging, no-nonsense conversation about where the country is heading and why so many Canadians feel left behind.Mario breaks down how Canada reached this moment: unchecked government spending, distorted economic data, unsustainable immigration levels, and a political system that increasingly avoids accountability. From youth unemployment and part-time job manipulation, to food bank usage hitting record highs, he explains why the official narrative no longer matches everyday reality.In this conversation, Stefano and Mario dig into:• why Canadians across all backgrounds feel “cheated” by the system• how immigration policy is straining housing, healthcare, and wages• why economic “job growth” isn't what it appears to be• how government spending is being reclassified to mask massive deficits• why political trust is collapsing — and why independent voices are growing• Mark Carney's leadership, continuity from Trudeau, and what may come nextMario also explains why he has no interest in becoming a politician, despite massive influence — and why speaking freely outside the system may be more powerful than holding office inside it.This episode is candid, fact-driven, and grounded in lived reality — a must-watch for anyone trying to understand Canadian politics beyond headlines and spin.Grab a casual, lock in, and let's get into it.Host: Stefano (stefo)Instagram: @drstefohttps://www.instagram.com/drstefo?igs...Guest: Mario Zelaya Instagram: https://www.instagram.com/mario4thenorth?igsh=MXc2YTNlNmRta2N2NA==TikTok: https://www.tiktok.com/@officialmariozelaya?_r=1&_t=ZS-92JJpiCu5siX: https://x.com/mario4thenorth?s=21&t=Cgz_58zASW84g-pj2PUNtwThis episode is brought to you by Canada First — secure your home with Canada's best home fortification. Visit https://canadafirst.com/ to learn more.CHAPTERS 00:00:00 Intro00:00:30 Welcome + Sponsor00:01:46 Why Mario does pods00:03:55 TikTok growth story00:05:11 Fame feels weird00:08:53 Immigrants relate00:11:29 Security checks00:13:08 Politics wake-up00:20:50 PPC + party shifts00:23:07 Bots & fake accounts00:23:53 Jobs stats breakdown00:25:13 Food bank reality00:30:28 Carney takes over00:32:40 $100B deficit talk00:35:00 Modular homes plan00:36:08 Trump card strategy00:36:48 Crime language spin00:38:13 Bill C-75 mentioned00:42:18 Budget “surpluses”00:46:36 Refugees & system00:52:30 Visa mills & scams00:55:07 Sentencing & citizenship00:58:38 Land claims worry01:01:47 Crime & Castle law01:08:27 Safety motions blocked01:09:24 Prison overcrowding01:11:31 Gun buyback waste01:14:03 Pipelines + politics01:16:06 Danielle Smith future01:19:15 Uncomfortable truth01:20:43 Routine & discipline01:24:41 Final mindset

Learn how to take back control of your Amazon PPC, fix costly agency mistakes, and use rules-based ads plus new Sponsored Products video formats to scale profitably on Amazon.   In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn't just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background.   To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10's own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie's account: profitable campaigns randomly shut off, creatives that didn't match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren't driving incremental sales. From there, they rebuild the entire strategy on the fundamentals: a clean campaign structure, SKUs grouped intelligently, 10-30 targets per campaign, and rules-based bid management tied to real business objectives, such as organic rank, BSR, and strict ACoS targets.   Throughout the conversation, you'll see how a self-described “non-PPC person” can learn to manage sophisticated Amazon ads with the help of Helium 10 Ads and their Ads Academy training. Destaney shows Carrie how to utilize bid rules, keyword harvesting, negative targeting, and Amazon's newer tools, such as Creative Studio and Sponsored Products video ads, without turning PPC into a full-time job. They also break down off-season strategies, what to fix when you're getting impressions but no conversions, and how much of your revenue should realistically flow back into ads. The big takeaway: whether you keep an agency, lean on software, or run everything yourself, you need to understand the basics of Amazon PPC so you can keep partners accountable and finally take back control of your Amazon advertising.   In episode 479 of the AM/PM Podcast, Bradley, Carrie, and Destaney discuss: 00:00 – Introduction 05:48 – Carrie's Amazon PPC Agency Issues 07:19 – Carrie Learns PPC From Scratch 10:23 – Rules-Based Bidding With Helium 10 Ads 14:24 – When To Automate Your Amazon Ads 18:11 – Scalable Campaign Structure For Sellers 23:16 – Single-Keyword Campaigns & Dayparting 28:36 – Keyword-Specific Creatives & Creative Studio 30:54 – Off-Season Strategy & Fixing Conversions 33:08 – Sponsored Product Video Ads Launch 36:00 – Scaling Benchmarks & Ad Spend Targets 40:09 – Final PPC Lessons & Next Step

SummaryIn this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team culture. The conversation highlights common mistakes in PPC, particularly around tracking performance, and offers practical advice for handling errors effectively. Nadia emphasizes the need for open communication and collaboration within teams, ultimately advocating for a positive work environment that encourages growth and learning.Takeaway:TakeawaysMistakes are opportunities for learning and growth.Building strong client relationships is crucial for success.Management should foster a supportive environment for team members.Tracking performance is essential for effective PPC campaigns.Open communication can prevent issues from escalating.Treat team members with respect and understanding.Encourage a culture of collaboration and knowledge sharing.Mistakes should be approached as a team effort, not individual blame.A positive work culture leads to better performance and loyalty.Always be open to feedback and continuous improvement.Chapters00:00 Introduction to Nadia Mursal and PPC Live02:57 Nadia's Journey in Digital Marketing05:58 Learning from Mistakes in Digital Marketing08:50 Client Relationships and Accountability11:40 The Role of Managers in Mistake Management14:39 Creating a Supportive Team Culture17:44 Innovative Approaches to Team Development21:04 Navigating Client Expectations and Mistakes23:59 Embracing Mistakes as Learning Opportunities25:32 Common Industry Mistakes: The Importance of Tracking30:51 Creating a Supportive Team Culture35:45 Treating People with Respect and Understanding43:29 Outro.mp3Follow Nadia on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

Good morning, Store Nation! Thank you for tuning in to Hacking Self Storage. I'm your host, Dean Booty. Today, we're diving into our monthly figures for Wrexham. We break down November's performance, including quotes, reservations, move-ins, occupancy, revenue, and insurance, alongside key conversion metrics and churn. We also dig into some important PPC data and acquisition costs, highlighting what's working, what needs attention, and how the site is positioned moving forward. A solid month overall with strong occupancy and revenue growth, plus clear opportunities to tighten up conversions and marketing efficiency. Hope you enjoy this episode. Give it a listen!   Thanks to our Sponsor! Get 50% off your first 3 months with Stora: https://stora.co/dean Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/   Mr Self Storage Newsletter: https://www.mrselfstorage.com/

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 02/13/2025.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textWant a marketing plan that survives platform changes, rising CPCs, and slow seasons? We sit down with CMO Matt Tyner to unpack a practical playbook for home service companies that blends brand building with capacity-aware demand generation. From HVAC to roofing, Matt's path reveals why the cheapest leads come from strong brands, how consistent execution compounds, and where most contractors accidentally sabotage their results.We get tactical fast: schedule blocking that protects strategy time, capacity boards that guide spend, and a weekly reporting rhythm that replaces guesswork with clarity. Matt outlines the metrics he tracks—booking rate, set rate, close rate, average ticket, reviews, NPS, and referrals—and explains how a dedicated follow-up team added millions in closed revenue without turning up the pressure. You'll hear why education-first newsletters outperform coupon blasts, what a thoughtful 120-day estimate cadence looks like, and how to keep tone aligned with your sales DNA.If you run multi-location brands, you'll appreciate Matt's deep dive on localization. Creative must reflect the market; what works in the Midwest can ring false in Florida. We talk about filming smarter, tightening shots, and adapting social and media mixes to demographics and seasonality. And when it comes to channel strategy, Matt makes the case for diversification: balance SEO, LSA, PPC, direct mail, OTT/CTV, OOH, referrals, and community partnerships so no single platform can derail your pipeline.The throughline is simple and demanding: consistency is the real silver bullet. Stick with partners long enough to learn, keep budgets steady enough to measure, and show up for your community so trust precedes every search. If you're ready to get brand-forward, tighten your follow-up, and lead with empathy while you scale, this conversation will give you concrete steps to start today.If this resonated, subscribe, leave a review, and share it with a contractor friend who needs a steadier plan. What will you commit to doing consistently over the next quarter?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Send us a textSteven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it's like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.Steven talks through his journey, how he built the agency from scratch, and how he's trying to reignite the drive that helped him create 7 years of daily content. You'll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.This video isn't just about business, it's about the mindset behind it. If you've ever felt stuck or lost direction, Steven's story might help you find your next step.Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Losing the Drive to Make Content01:36 - Why I Handed Off the YouTube Reins03:16 - Getting Laid Off and Betting on Myself04:53 - Starting My Amazon Guy With No Plan06:44 - Talking With My Son About Losing08:46 - Struggles of Being an Agency Owner10:23 - SEO, PPC, and My YouTube Strategy13:02 - What AI Says About My Amazon Guy15:21 - Mina, Motivation, and Health17:22 - MBA and Career Shifts After Setbacks19:43 - How Asperger's Shaped My Career Path22:16 - From TV Reporting to Amazon SEO25:00 - Early Amazon Days and FBA Beta27:01 - The Rise and Fall of Aggregators28:16 - Motivation, Doubt, and Restarting Content30:01 - The Real Work Behind Selling on Amazon31:01 - Teaching, Scaling, and Finding Purpose Again32:44 - Consistency Over Everything33:59 - Final Thoughts and Commitment to Return________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Good morning, good afternoon, and good evening, investors! Scott Carson here, and I'm jacked up to share this episode! You guys overwhelmingly responded to our "Adapt or Die" discussion, so I brought in the AI Jedi himself, Corey Long from Wirerock Consulting! If your lead gen, PPC, or organic search is feeling sluggish, it's because marketing has changed. AI is here to level the playing field, and if you're not adapting, you're becoming a dinosaur!Corey's not just talking theory; he's helped thousands of entrepreneurs revolutionize their marketing to dominate Google AI Overviews, ChatGPT, and voice search. The old rules are out; the new game is all about showing up first when it matters most. Get ready to turn your year into a 14-month powerhouse and ensure your real estate business doesn't just survive, but thrives in the AI era!In this episode, you'll learn:The AI Search Revolution: Discover why traditional Google rankings no longer guarantee visibility. With AI Overviews and chatbots now providing one answer, if you're not part of it, you might as well be on the tenth page of Google. This subtle shift is costing businesses up to 90% of their organic traffic!Amplify Your AI Credibility: Learn exactly where AI pulls its trusted information. Get an about.me page, optimize LinkedIn, and actively seek reviews/mentions across every platform (Yelp, Facebook, Trustpilot, even IMDB!). More diverse mentions (even without backlinks!) build authority with AI.Content Velocity is Your Superpower: Stop creating content sporadically! AI thrives on consistent, varied information. Take one piece (like this podcast!) and repurpose it into blogs, articles, FAQs, and short social posts across all your channels. AI can even help you write, making content creation faster than ever before.The Untapped Opportunity: Amazon is blocking chatbots, creating a massive vacuum for product and service sellers. Plus, with PayPal integrating into chat, direct-to-purchase within AI platforms is just around the corner. This is your chance to step into a rapidly evolving marketplace where being early is a huge advantage.Why AI Leads Convert Like Crazy: AI search users are actively seeking specific solutions, not just browsing. Corey reveals how conversion rates from AI platforms are up to 4.5 times higher than traditional sources. You don't need a million views; you need targeted, high-intent traffic, and AI delivers!Don't be overwhelmed by the AI revolution; embrace it! Corey makes it clear: you're still early to this game, and with a few strategic adjustments, you can dominate your market. As he says, "You literally have an opportunity to rank inside of AI just as easily as anybody else." Stop wasting money on outdated ad strategies.Ready to get your free AI audit and start leveraging AI to make your 2026 your most profitable year yet? Find Corey at yrocconsulting.com (that's Corey spelled backward!). It's time to become your own AI Jedi! Go out, take some action, and we'll see you at the top of search!Watch the original Video HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join Note Night in America community today:WeCloseNotes.comScott Carson FacebookScott Carson TwitterScott Carson LinkedInNote Night in America YouTubeNote Night in America VimeoScott Carson InstagramWe Close Notes Pinterest

This week on Digi-Tools in Accrual World, John Toon joins Indi from Las Vegas to unpack a massive week in accounting tech. We cover Thomson Reuters' major move to integrate their PPC methodology with AI audit partners like Trullion and Fieldguide. We also break down Xero's two biggest announcements: the "JAX" powered automated bank reconciliation that learns from your history, and a complete overhaul of the dashboard into a "financial command center". Plus, we discuss the confirmation of a "soft landing" for MTD for Income Tax penalties and the UK Budget's surprise announcement mandating B2B e-invoicing by 2029. 0:00 Welcome to Digi-Tools in Accrual World! App News 02:49 Thomson Reuters Integrates PPC Methodology with AI Audit Partners 06:50 Xero Rolling Out JAX-Powered Bank Reconciliation 11:00 New Xero Homepage Dashboard Launched 16:03 Xero Celebrates Ecosystem Innovation with November Updates 17:34 MTD Penalty Soft Landing Confirmed 21:43 Budget 2025 Mandates E-Invoicing by 2029 22:50 Like and Subscribe!

Welcome to another thought-provoking episode of Build a Better Agency! This week, host Drew McLellan welcomes brand strategist and agency veteran Ulli Appelbaum to dive deep into the science of brand associations—a topic that's often referenced but rarely explored with the rigor it deserves. If you've ever struggled to quantify the value of your agency's or your client's brand, this episode will provide you with the data-backed frameworks and practical wisdom you've been searching for. Drawing on decades of experience across leading global agencies and his own consultancy, Ulli Appelbaum shares key insights from his new book, "The Science of Brand Associations: When Minds Win Markets." Together, he and Drew McLellan break down what brand associations really are, why they matter for long-term growth, and how emotional resonance and consistency are critical in embedding brands into consumer memory. Whether you're building brands for clients or shaping the reputation of your own agency, Ulli Appelbaum's science-based approach gives you the tools to move beyond gut instinct towards strategies that drive measurable results. The episode covers actionable strategies for identifying and cultivating the right brand associations, crafting memorable brand assets, and leveraging the power of emotional storytelling—even in B2B environments. You'll also learn how to use frameworks and scorecards to focus your branding efforts on what really matters, ensuring your brand stands out distinctly against competitors. Plus, the discussion explores why brands with strong association networks rebound faster from economic downturns and command higher price premiums.   Don't miss this episode if you're ready to combine creativity and data in a way that elevates your agency's brand work—and your own brand presence—above the noise. By the end, you'll walk away with practical tools to guide both client conversations and your agency's growth, grounded in proven science rather than simple opinion.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: The science behind brand associations and why they matter Data-backed reasons brand associations drive growth and profitability How emotional impact and memory structure strengthen brands The power of consistency and distinctiveness in brand assets Using frameworks and scorecards to build effective brands The surprising resurgence and importance of brand characters Practical tools agencies can use to differentiate themselves and their clients

Nouveau débrief de conférence dans le podcast Connected Mate.PPC analyse ici les moments clés de la conférence « L'Intelligence Artifcielle pour un monde meilleur ? » organisée par le Rotary, avec :– Jean‑Philippe Vert (Bioptimus)– Jasha Oosterbaan (MINES Paris PSL)– et Ludo Van der Heyden (INSEAD) à la modération.En 5 minutes, 3 extraits incisifs pour comprendre :• Comment l'IA médicale change vraiment la donne.• Pourquoi la machine peut enrichir, pas éliminer, l'intelligence humaine.• Ce que les limites physiques imposent à la transition écologique.Un épisode pour prendre de la hauteur, et faire le tri entre hype technologique et décisions durables.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC Réinventez votre entreprise à l'ère de l'IA, préfacé par Serge Papin, rdv ici https://amzn.to/4gTLwxSHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Michael Dente went from small land deals to a full-scale single-family operation with more than 100 closings. In this episode, he breaks down why land was the perfect entry point, what pushed him to pivot, how novations now make up most of his business, and how PPC and cold callers keep his cost per deal surprisingly low. He also shares how he discovered a company was stealing his PPC leads, how he rebuilt his systems, and how he now uses DealMachine data to target 80,000+ optimized records each month. KEY TALKING POINTS:0:00 - Intro0:35 - How Michael Dente Got Started In Real Estate2:40 - Infill Lots vs. Larger Tracts & Finding Buyers6:32 - How Investing Changed His Life After Being An Agent9:03 - What He Did After Land Flipping11:08 - How He's Generating Leads Now & Moving To SFH14:27 - How He Picked His Markets16:39 - How Many Deals He's Done & Novation Deals20:29 - What His Team Looks Like21:59 - His Biggest Challenge & Hiring VAs28:12 - His Feedback For DealMachine32:50 - Closing Thoughts33:20 - Outro LINKS:Instagram: Michael Dentehttps://www.instagram.com/only1_michaeldente/ Website: Michael Dentehttps://michaeldente.exprealty.com Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/

This episode is all about one of the smartest Amazon PPC bidding systems you'll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What's cool is that she didn't learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.We'll see you in The PPC Den!

Tareas en una cuenta de Google Ads, podemos hacer muchas, pero realmente lo importante es saber en qué debemos incidir antes, para que realmente veamos cambios en los resultados. Hoy os explicamos nuestras prioridades, cuando trabajamos con Google Ads. 0:00 Intro0:09 Miscelánea1:27 Nuestra Semana13:28 PPCCast+19:05 Noticias de la Semana25:25 Tema Principal1:01:07 Recomendaciones1:06:13 Canción PPCCastURL Episodio: https://ppccast.com/podcast/267-rankeamos-el-orden-de-prioridad-de-tareas-en-google-adsPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Join our Facebook Group: https://www.facebook.com/share/g/1Bmudi9HTK/Can't clearly communicate the pain you solve, who you solve it for, and why you're the best option, you don't have an offer… you just have a service.In this video, Chris Lee teaches you the simple structure that turns a basic service into a powerful offer customers actually buy. When you frame your message around pain, proof, and promise, your close rate goes up, your marketing hits harder, and you stop competing on price.If you want a business that grows because of your offer — not in spite of it — start here.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Send me a message Stop Depending on Someone Else for Your Business!If you're an agent and are relying on your broker, your team leader, Zillow, Homes(dot)com, PPC, or any outside platform for your lead flow, this episode is your wake up call.Because here is the harsh truth....Whoever controls your lead flow controls your income.And most agents don't control either one!In this episode, I break down why depending on someone else for your business is the fastest way to stay stuck, stressed, and one price increase away from disaster. Then I show you how to break that dependency and put yourself in full control of your client pipeline.This episode is THE blueprint for becoming self reliant as a Realtor in 2026 and beyond.⸻

In this episode, Amazon algorithm expert Mark Casey shares insights on how sellers can optimize product rankings. He explains the importance of shopper behavior, external traffic, and consistent sales for Amazon's algorithm. Mark discusses effective product launch strategies, including leveraging a shopper network, running PPC campaigns, and the significance of the FBA “honeymoon period.” He also offers tips for reviving older listings and highlights the tailored services provided by his company, House of AMZ. Listeners receive exclusive discounts on product launches and listing optimization services.Chapters:Introduction to Mark Casey and House of AMZ (00:00:00)Host introduces Mark Casey, his background, and the founding of House of AMZ.Amazon Algorithm Overview (00:01:09)Mark explains key factors Amazon's algorithm considers for product ranking, focusing on shopper behavior and engagement.FBM vs. FBA Launches & Honeymoon Period (00:03:26)Discussion on launching via FBM versus FBA, the impact on conversion rates, and the Amazon honeymoon period.Case Study: Launching a Competitive Supplement (00:05:17)Mark shares a case study on launching a premium supplement, emphasizing branding, graphics, and shopper feedback.Shopper Network & Feedback Loops (00:06:41)Explanation of using a shopper network for feedback, image testing, and optimizing listings before launch.Long-Term Launch Strategy & Consistency (00:07:31)Mark details a 15-30 day launch strategy with consistent daily sales and external traffic for sustainable ranking.Combining External Traffic, Shopper Network, and PPC (00:10:07)Discussion on integrating external traffic, shopper network purchases, and PPC campaigns for optimal product launches.Three Actionable Takeaways for Sellers (00:10:58)Host summarizes three key strategies: building an audience, leveraging surveys and external traffic, and revitalizing old listings.Revitalizing Old Listings & Review Management (00:14:09)Advice on rejuvenating older products, merging ASINs, relaunching, and managing negative reviews.House of AMZ Services & Special Offers (00:15:29)Mark describes House of AMZ services, special discounts for listeners, and how to contact the company.Podcast Closing & Contact Information (00:16:41)Final remarks, website details, and encouragement for listeners to connect with House of AMZ.Links and Mentions:Tools and ServicesPickFuPost Purchase ProASIN DoctorWebsitesHouse of AMZPodcast EpisodeEcomm Breakthrough Podcast's Episode with Kevin KingTranscripts:Josh 00:00:00  Today, I'm excited to introduce you to Mark Casey. For the past seven years, Mark has studied the Amazon algorithm to understand how it works and how we can work along with it to rank products. He has traveled the world to speak and share these techniques with the largest sellers worldwide. Mark's personal background is marketing and branding. Having brands of his own, along with his Amazon knowledge working under the nine figure brand, combining those together is how House of arms was born. Where Mark can help is to optimize your products and brand not only for the outside world, but mainly on Amazon, which is its own ecosystem in itself. So welcome to the podcast, Mark.Mark 00:00:41  Thank you very much. Yeah. Good morning. How are you?Josh 00:00:44  Hey, I'm doing great. Thanks again for joining me. And I apologize for my voice, both to the listeners and to yourself. I lost my voice coaching, hockey practice and yelling, shouting at the kids. because there's multiple teams on the ice. So you have to speak relatively loud.Josh 00:01:03  And, it did my voice in, that's for sure. So I apologize about that.Mark 00:01:07  Oh, good. Yeah. No worries.Josh 00:01:09  Mark, you've studied the algorithm for seven years. You I would argue you would consider yourself an expert when it comes to ranking products on Amazon. So tell us, you know, can you break down the Amazon algorithm to our listeners and tell us what you are seeing that Amazon cares about when it comes to ranking products today?Mark 00:01:31  So if you have another six hours, I could do well, I could go in depth. no. But so yeah, there's a lot I mean, well, first of all, a lot of things change within the Amazon algorithm. Many, many things like it's always changing, evolving and growing and it's there's so much to it. But what I always like to break it down and explain to people in a very simple way is that every little thing that the shopper does, Amazon takes into account, and what that means is every little thing from how you clicked and how you even got.Mark 00:02:02  How you even got to Amazon, you know, backing up all the way there, how you got to Amazon, what keyword you search when you got there, how long like every little point in detail. So really. So we we really broke it down and saw okay. So someone goes on the listing onto Amazon. Where do they come from. Do they come from a Facebook ad. Do they come from a referral from let's say, WhatsApp from their friend? and then once they once they're on Amazon, what what keyword do they type in? Once they type in the keyword, how long were they on the results page for? Once you're on the results page, what listings did they click? So meaning did they just click on yours and others? Do they go on others and then yours? Or was it just yours now and on the listing. Right. So let's say I type in sports water bottle and I click on your listing. Now how long are you on the listing for. Is it just you saw it and you add it to cart right away and you're done.Mark 00:02:51  It was an instant purchase. or was it something that you engaged with the listing. So Amazon looks if they engage with the listing and they looked at the reviews and the pictures and they really invested five minutes under the listing to look at it and do everything and added it to cart. That's where you're going to get the success because Amazon sees that you really invest the time. So all these small little details app is what Amazon takes into account with their algorithm. And that's what gives you kind of like the power. But there's a lot obviously a lot more to it. But just just to break it down for you on kind of what it insists.Josh 00:03:26  Yeah, I love that. Let's go back to. You mentioned launching your product first via FBM, and that you're saying that the honeymoon period doesn't really start until it goes into FBA. So my question with that is, you know, I guess you have data to back that up. Is that true?Mark 00:03:45  Yeah, we've tested it out and we've saw that once it hits FBA and it's available to be shipped, then that's when Amazon's going to start pushing your listing.Mark 00:03:53  Right now if it's FBM they're not going to push your listing. They want they want to show the results which are the people that they can click and order right now. And it's going to get to them in two days or less.Josh 00:04:03  Okay, so when you launch via FBM, is your conversion rate lower during that time? Because people aren't being aren't able to get their product in two days, right?Mark 00:04:14  Probably would be lower, yes. Because everyone looks for that prime badge w...

November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon's unified ad platform and creative agents, ChatGPT's new shopping assistant, and Google's expansion of PMax into Waze placements.Top takeawaysGoogle Gemini 3 + Nano Banana ProHigh-fidelity image generation now produces accurate text, consistent characters, and branded-quality visuals.Direct exports to Sheets/Slides strengthen workflow automation for marketers.A meaningful creative leap that positions Gemini as a real competitor to ChatGPT for production use.Amazon Unifies Ads + DSP + Adds AI Creative ToolsSponsored Ads and DSP now live in a single campaign manager, lowering barriers to programmatic buying.New Ads Agent and Creative Agent generate product and lifestyle imagery, though quality still varies.Expect more AI-generated assets across Amazon; realism and accuracy will be key brand differentiators.ChatGPT Shopping Research AssistantNew agentic shopping flow asks clarifying questions and compares real-time product specs and pricing.Signals how ChatGPT may integrate ads in early 2026.Strong reminder to maintain complete, accurate product data and imagery.Performance Max Extends to WazeStore-focused PMax campaigns can now serve in Waze for high-intent navigational and “near me” searches.Strong win for brick-and-mortar advertisers capturing real-time local demand.Follow The Click Brief for fast, no-fluff performance marketing updates.Visit The Click Brief blog for more in-depth analysis and updates from November.  

Resource-Based Marketing: Choosing the Right Strategy for the Practice You Have Today In this solo episode, Kevin breaks down one of the most important — and most misunderstood — principles in building a thriving cash-based practice: resource-based marketing. Instead of chasing every shiny strategy, Kevin explains why the best marketing plan is the one that aligns with the resources you actually have in abundance right now — whether that's time, money, relationships, or skill set. Using real client examples, Kevin shows how two practice owners with completely different resources require completely different marketing approaches — and how choosing the wrong strategy leads to frustration, wasted money, and inconsistent caseloads. You'll learn how your resources evolve over time, why your marketing must shift as your business grows, and how to avoid the classic roller-coaster of feast-and-famine patient volume. In This Episode, You'll Learn: Why there is no one-size-fits-all marketing strategy for healthcare practice owners How to identify whether you're time-rich, relationship-rich, financially-rich, or skill-set-rich Why some practitioners build full caseloads without ever spending a dollar on ads When Facebook ads, PPC, and paid strategies actually make sense — and when they're a terrible idea The hidden danger of relying on time-heavy strategies as your practice grows How to evolve from time & energy marketing to financial & systems marketing as your caseload expands Who This Episode Is For: Practice owners who feel stuck, overwhelmed, or unclear about which marketing strategy will actually produce consistent results — and who want a principle-based approach instead of cookie-cutter tactics. Ready to Build a Marketing Plan That Fits You? If this episode resonates and you want support crafting a strategy based on your actual resources and strengths, reach out to the Uncaged Clinician team. We'd love to help you build a plan that drives more clients, more revenue, and more impact.   Go to uncagedclinican.com for more information

Send us a textStruggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon's keyword record ID history affects performance. You'll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.We also cover how to remove counterfeit sellers from your Amazon listing using Amazon's test-buy process.Topics Covered:✔️ Amazon PPC for beginners✔️ How to reduce ACOS on Amazon✔️ Amazon PPC campaign optimization✔️ Auto vs broad vs phrase vs exact for product launches✔️ How to remove counterfeit sellers from your listing✔️ Amazon FBA launch strategy#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuyNeed personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.------------------------------------------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS:00:00 - Should You Stop a Bleeding PPC Campaign?00:21 - How to Handle Good Keywords in Bad Campaigns00:52 - Why You Shouldn't Move Performing Keywords01:23 - How Amazon Algorithm Tracks Keyword History02:14 - Ranking Strategies for New Amazon Products02:42 - Counterfeit Sellers Taking the Buy Box03:36 - How to Report Knockoff Products to Amazon04:14 - What If They're Just Selling Cheap, Not Fake?------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

SummaryIn this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max.TakeawaysAlways double-check your campaign settings before launching.Client communication is crucial when mistakes happen.Learning from mistakes is part of growth in PPC.AI tools like Performance Max require fundamental knowledge.Fostering a culture of learning helps teams innovate.Mistakes can lead to valuable lessons and improvements.PPC practitioners must stay updated with industry changes.Humility is essential in the ever-evolving PPC landscape.Encourage team members to experiment and learn from failures.Everyone in the industry makes mistakes, and that's okay.Chapters00:00 Introduction to Sophie Fell and Her Journey04:05 The Campaign F-Up: A Lesson Learned07:15 Client Reactions and Handling Mistakes10:05 Post-Mortem: Analyzing the Error13:08 Advice for Handling Campaign Mistakes16:01 Final Takeaways and Best Practices18:57 The Role of AI in Advertising23:07 Embracing Failures and Learning28:48 Creating a Culture of Accountability and Growth35:13 Outro.mp3Follow Sophie on LinkedInSubscribe to Nils' ⁠newsletter ⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:32 What is SEO?2:41 What are keywords?3:17 Why do SEO?4:00 What is the goal of SEO?6:50 PPC (pay per click) is different than SEO7:20 How ads (pay per click) work9:08 The 4 variables you must manipulate to rank high in SEO9:40 The difference between local SEO and normal SEOLocal SEO vs normal SEO: https://www.youtube.com/watch?v=x_aTU1a62wo11:02 SEO penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AContent is not a ranking factor: https://www.youtube.com/watch?v=r9EzrCZ94NE20:05 episodes that explain the 4 ways to get backlinks:First version: https://www.youtube.com/watch?v=sYPARAuCXaoNext version: https://www.youtube.com/watch?v=U-r_Bi3FBt821:03 Review (defining SEO, why you do it, the 4 variables to manipulate, backlinks, anchortext, pay per click).22:10 Things that do not change your positionDwell time does not affect SEO: https://www.youtube.com/watch?v=r9EzrCZ94NE27:51 How do you check your progress?30:12 Interview on the Content Manager Podcast:https://open.spotify.com/episode/3K0VlSzXlT9whNp34hdD09?si=AUzRHygYTKmqfaLWY94ZRQ&nd=1&dlsi=6ae73236ce544860

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 02/13/2025.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with longtime industry strategist Troy Spring to discuss the evolving state of automotive advertising. With nearly four decades in the business, Troy brings a perspective shaped by experience, data, and a deep understanding of what truly moves the needle for dealerships! "I've never seen anything work better than direct mail ever." - Troy Spring From traditional marketing channels to modern digital ecosystems, the conversation explores how dealers think about their market, their budget, and the strategies that shape their advertising decisions. Sean and Troy examine the realities dealerships face today, from vendor relationships to the role of in-house marketing leadership, and why understanding your market is more important now than ever! "It's a chess match. It's not just advertising. It's about looking at everything holistically." - Troy Spring This episode challenges assumptions, reframes how dealers view their advertising spend, and offers a candid look at the mindset needed to succeed in a competitive landscape. If you're a Dealer, General Manager, marketing manager, or anyone responsible for driving traffic and generating opportunities… this is a conversation you'll want to hear firsthand! Tune in to learn how top operators are rethinking their advertising journey, and why the next evolution of automotive marketing starts with clarity, strategy, and control!   Key Takeaways: ✅ Direct mail remains one of the most effective traditional advertising methods for car dealerships, often outperforming digital strategies. ✅ To optimize marketing spend, dealers need to focus on their immediate market area before expanding efforts to broader markets. ✅ Understanding and calculating the true cost-per-sale involves more than just the simple division of ad spend by cars sold. ✅ Dealerships should ensure their marketing managers have both automotive sales experience and technical knowledge in digital marketing certifications. ✅ Successful dealer strategies often include a mix of both traditional and digital marketing methods, customized to their specific market needs.   About Troy Spring Troy Spring, Co-founder of Dealer World, is an automotive industry veteran with nearly 40 years of experience! He sold his first car at the age of 18 and rose quickly within the ranks to manage dealerships, including leading a four-store group as a platform manager. In 2009, Troy founded Dealer World, a boutique advertising agency specializing in driving traffic and sales strategy for car dealerships. He later co-founded Dealer Funnel, focusing on nurturing leads for better conversion rates. Known for his innovative approach and in-depth understanding of both traditional and digital automotive marketing, Troy is highly respected in the industry!   Disrupting Auto Dealership Strategies: Insights from Industry Experts Key Takeaways Dealers must focus on securing their local market before venturing into new territories to maximize profitability. A holistically-managed marketing plan, customizable per dealership's needs, outperforms cookie-cutter OEM vendor solutions. Successful dealership marketing relies on understanding both traditional and digital advertising fundamentals. The Importance of Protecting Your Primary Market Area (PMA) In the fast-paced world of automotive dealerships, focusing on expansion without reinforcing the existing customer base can be a recipe for inefficiency. Sean V. Bradley, president of Dealer Synergy, suggests a foundational strategy: focus on protecting your primary market area first. Bradley asserts that many dealers overlook the rich opportunities available locally. "It's interesting," Bradley remarks, "we'll sit with a dealer, and they'll say, 'I got to go after XYZ down the street,' when they should be protecting their backyard first." This discussion highlights that the inclination to conquest rather than consolidate can lead to a dilute marketing focus. The result? Dealers potentially miss out on higher return-on-investment (ROI) opportunities domestically. Bradley's recommendation to analyze the pump-in, pump-out report is a strategic reminder to first solidify one's standing locally. This approach not only optimizes ROI but also reduces advertising costs associated with pursuing less familiar, distant markets. Taking Bradley's advice to heart, a dealership can enjoy the double benefit of deepening customer loyalty while also enhancing word-of-mouth marketing locally. Through focusing efforts on holding on to current clientele before aggressively targeting competitors', dealerships can achieve a more sustainable, profitable growth model. Crafting a Custom Marketing Strategy: Beyond OEM and Vendor Scripts Both Bradley and Troy Spring, founder of Dealer World, make compelling cases against the dependency on prescribed OEM and vendor-driven tactics. Amid the rising challenges facing automotive dealerships, they argue for a bespoke marketing strategy that's adaptable to each dealership's unique environment. Spring states, "You have to be with someone who can think holistically because if you're on with linear OEM vendors, you're just gonna get told why you should continue to do more and more of what it is that they sell." Such insights underscore the limitations of formulaic marketing solutions. While OEMs often push for uniformity—to simplify their nationwide branding and operations—dealerships must vigilantly evaluate these suggestions. Bradley underscores a critical point, proposing that dealers risk spending thousands unnecessarily on ineffective lead generation strategies because they blindly follow OEM guidance. The conversation dives into the economics of advertising. Bradley shared, "I've got a dealer group spending $70,000 on a splash page generating just a few hundred leads each month." This statistic serves as a caution against the pitfalls of not closely scrutinizing advertising expenditures versus results. It's essential for dealerships to cultivate an advertising strategy where each segment, from pay-per-click (PPC) to SEO and database marketing, functions as an integrated system rather than disparate efforts. This avoids the trap of bloated expenses disguised within bundled packages, which can negate perceived savings with reduced effectiveness. Bridging Traditional and Digital Advertising for Maximum Impact The discussion also delves into appreciating the coexistence of traditional and digital advertising within dealership marketing, which offers a nuanced approach to driving traffic. One standout revelation from Troy Spring? The effectiveness of direct mail. Although often regarded as an antiquated medium, Spring asserts, "Nothing has ever worked better than direct mail." It's a thought-provoking declaration in an era rich with digital solutions. Contrary to perceived obsolescence, traditional methods such as direct mail remain relevant, especially when optimized with the latest data analytics techniques. Properly targeted, a traditional medium can reach high potential customers directly and personally. Given the inundation of digital ads, a physical piece of mail stands out, often carrying more weight. Spring further suggests that while digital tools, like social media and search engine marketing (SEM), play critical roles in modern strategies, their effectiveness hinges heavily on their synergy with traditional advertising channels. These multifaceted campaigns leverage the strengths of both domains—ability to track and personalize digital ads with the tangible and trust-building potential of offline methods. Emphasizing on integrative approaches that couple interactive digital platforms with traditional media allows dealerships to engage in comprehensive advertising strategies personalized to consumer behavior trends. Through harmonizing these forces, a dealership's presence is effectively cemented in the market, leveraging the best aspects of each medium. A Synthesis of Strategy and Practice The insights shared by Sean V. Bradley and Troy Spring showcase a wealth of expertise in crafting dealership marketing strategies that balance innovative thinking with foundational business tenets. As dealerships navigate the complexities of an ever-evolving industry landscape, these professionals emphasize the necessity for both strategic foresight and a command over advertising mechanics. Essentially, the most adept dealerships will be those that recognize the imperative to protect their primary markets while scaling responsibly. They explore bespoke advertising solutions beyond OEM packages, integrating digital dexterity with traditional marketing. Each dollar spent should be scrutinized for its ROI, as the measure of an effective advertisement goes beyond impressions or clicks to the tangible growth it champions for the dealership. In an industry as competitive as automotive sales, this layered, integrated approach becomes the solutions beacon through transformative, modern advertising challenges.   Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!  

This is the Wholesale Hotline Podcast (Brent Daniels Show Edition), the best 120 minutes in wholesaling education -- live with Brent Daniels.Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 1/21/2025.Show notes -- in this episode we'll cover:Brent answers your questions live.Knowledge from Brent and some of the best wholesalers in the industry.The most important news affecting the wholesaling industry.Your weekly dose of wholesaling motivation.Interviews with industry experts and successful wholesaler.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of campaign targeting. With AI-powered ad platforms like Google's AI Max and social algorithms driven by behavioural data rather than search intent, the old model of keyword-driven marketing is rapidly giving way to something more opaque, more personalised, and potentially more invasive. Daniel and Ciaran explore how AI systems now use a vast array of signals, from your browsing patterns and email content to your location history and viewing habits, to anticipate what you might want before you even search. But what does this mean for marketers who've spent years honing their SEO and PPC strategies? And what does it mean for user privacy in a world where your chatbot conversations may be fuelling ad targeting? In This Episode: What are non keyword signals? Understand how platforms like Google and Meta are using behaviour, context and historical activity instead of just search terms. Why your impressions are up but clicks are down Learn how AI summaries in Google Search are reducing organic click-throughs, even when your rankings are strong. AI Max campaigns and keywordless targeting Discover how Google Ads is shifting towards AI-led campaigns that rely on intent and engagement signals rather than keyword triggers , and why some brands are seeing 20–30% uplift as a result. What Meta's CMO said about disconnected content Hear how Alex Schultz explained the shift from connected (likes, follows) to disconnected content (Reels, Stories, Shorts), and what that means for social strategy. Privacy concerns and grey areas Explore the implications of Meta's new terms allowing AI chat interactions to inform ad targeting, and whether AI chat data could be inadvertently shared or commercialised. Real-world scenario: Chatbots used for lead capture Daniel raises a powerful example, what if you offered a free AI chatbot to other brands, then harvested user intent data for your own ad targeting? Platform security, data visibility and agent risks From OneDrive access errors to AI agents managing your logins, the hosts discuss the human errors that AI amplifies, and the need for robust security practices. Key Takeaways: We're entering a post-keyword era Platforms are using AI to interpret intent through broader, richer data sources, including chat behaviour, video viewing and app usage. Organic traffic is being cannibalised by AI summaries Even if your visibility improves, actual user clicks may continue to decline. Privacy risks are growing Terms and conditions are changing, and conversations with AI tools may no longer be as private as they seem. Marketing teams must audit how they use AI Understand what data your AI tools are accessing and how that data could be used, now and in the future. Join the conversation This isn't just a podcast - it's an open debate. Daniel and Ciaran want your input, and they're giving away prizes, books and merch to contributors.

Dans cet épisode de Connected Mate, PPC et Alexandre explorent leurs meilleurs outils d'intelligence artificielle du moment, classés en trois catégories : les assistants généralistes, les outils de code, et les générateurs visuels.Ils commencent par ChatGPT, Manus, Perplexity et Notebook LM, en comparant leurs points forts et faiblesses. Alexandre dévoile comment il utilise ces IA au quotidien pour automatiser ses recherches, reformuler ses textes ou synthétiser des documents complexes.Puis direction le monde du code avec Cursor et Lovable. L'un est un véritable copilote pour développeurs, l'autre un outil plus “sexy” mais aux capacités plus limitées. Alexandre raconte comment il développe des apps iPhone sans être développeur, grâce à un système d'agents IA bien rôdé.Enfin, PPC et Alexandre s'attaquent aux IA visuelles, de Seelab à Sora 2, en passant par Higgsfield, et dressent un panorama puissant mais nuancé de ce que ces technologies permettent aujourd'hui… et de ce qu'elles ne permettent pas encore.Un épisode riche, concret et sans langue de bois.Pour suivre les actualités de ce podcast, abonnez-vous gratuitement à la newsletter écrite avec amour et garantie sans spam https://bonjourppc.substack.com Et pour découvrir l'ouvrage de PPC Réinventez votre entreprise à l'ère de l'IA, préfacé par Serge Papin, rdv ici https://amzn.to/4gTLwxSHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart moves, triaging the problem, and following a systematic order of operations for effective optimization. Learn how to identify the cause of low traffic, poor conversion rates, and irrelevant leads. Hannah also explains how to perform clean A/B testing to validate changes and achieve real results. This episode is essential for anyone looking to enhance landing page performance and ROI from paid ads.

Welcome to another engaging episode of Build a Better Agency! This week, host Drew McLellan turns the spotlight inward to tackle a challenge many agency owners face but rarely confront: the chaos we unintentionally create within our own shops. Joined by productivity expert and business coach Amber De La Garza, this episode dives deep into the subtle ways agency leaders can become the source of their business's dysfunction—and, most importantly, how they can flip the script to become the calming force their teams need. Amber De La Garza brings years of hands-on coaching across diverse service industries, helping business owners recognize how their habits, decisions, and leadership styles ripple throughout their organizations. Together, she and Drew McLellan explore common pitfalls like inconsistent follow-through, the lure of firefighting, and the temptation to solve every problem yourself. They shed light on how these behaviors not only breed chaos but also undermine team empowerment and erode trust. Throughout their conversation, you'll hear actionable strategies for spotting and addressing the habits and leadership gaps that fuel ongoing fires. Amber De La Garza shares practical tools—from tracking your time (spoiler: you're spending it differently than you think!) to identifying recurring symptoms in your business and asking the all-important question: "How am I responsible for this?" The episode also encourages agency leaders to carve out sacred time for big-picture thinking and to support their teams in becoming more self-sufficient problem solvers.   Don't miss this episode if you're ready to break the cycle of crisis mode, build a steadier agency environment, and reclaim the freedom and satisfaction that inspired you to start your business in the first place. By the end, you'll walk away with a renewed sense of ownership—not just over your agency's success, but over the culture and calm you create every day.   A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Recognizing your role in creating agency chaos   Why consistency from leaders sets the tone for the team Strategies to empower employees to solve their own problems The critical importance of owners following their own systems Turning firefighting into long-term solutions How tracking time reveals hidden patterns and priorities Building agency culture through intentional, focused change

AI has officially changed the rules of digital visibility and most marketers are still playing last decade's game.In this deep-dive episode, Eddie Garrison breaks down the new three-layer visibility ecosystem where SEO, PPC, and AI work together… and where AI-generated answers are quickly becoming the most influential visibility channel of all.If you care about search, ads, content, branding, or digital strategy, this episode is essential listening.Because the brands that adapt to the new AI visibility layer won't just get seen… they'll get chosen.Tune in and future-proof your marketing strategy.

In this episode, discover Amazon's newest AI creative tools for PPC, including Creative Agent and Sponsored Products Video, and learn how sellers can generate high-quality ads faster than ever. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft In this episode, recorded live at Amazon Unboxed in Nashville, Bradley sits down with Jenny Liu, one of the Amazon Ads' product managers behind the latest wave of AI-powered creative tools. Jenny's team builds the systems that are transforming how Amazon sellers create videos, images, and ad assets across Sponsored Products, Sponsored Brands, and Sponsored Display. If you've heard about Amazon Advertising's new Creative Agent and wondered how it actually works, this episode gives you the insider perspective. Jenny walks us through the evolution of Amazon's creative ecosystem: from early one-click image generators to today's full conversational, agentic workflows that let sellers input nothing more than an ASIN, a simple goal, and a rough idea. The agent then learns your intent, pulls from your product detail page, and automatically generates polished videos, lifestyle imagery, and ad-ready creative concepts. Whether you're not “graphically inclined” or you're a creative pro trying to scale variations and testing, these tools are designed to unlock high-quality output for all skill levels. Bradley and Jenny also dive into real-world applications, how custom creatives now influence performance, what makes shoppers stop scrolling, and why strong visuals matter even in Sponsored Products. Jenny explains why Amazon's creative philosophy is shifting toward storytelling, brand authenticity, and giving sellers more flexibility to express what makes their product unique. As she puts it, AI is not here to replace the marketer; it's here to take away the manual work so sellers can focus on what message they want their brand to communicate. To wrap up the episode, Bradley is joined briefly by longtime SSP guest Destaney Wishon, who shares her two biggest takeaways from Unboxed: the scale-changing impact of Creative Agent and the rollout of Sponsored Products Video placements. In episode 724 of the Serious Sellers Podcast, Bradley and Jenny discuss: 01:40 – Meet Jenny Liu 03:20 – The Evolution of Amazon Ad Creatives 06:00 – Why Creative Matters More Than Ever in PPC 08:10 – Introducing Creative Agent: Amazon's New AI Creative Partner 11:10 – What Inputs Creative Agent Uses (and Why You Don't Need Prompting Skills) 15:00 – Real Use Case: Creative Ideas for Bradley's Brand 24:00 – Jenny's Core Message: These Tools Are Free, Simple, and Ready to Use 27:30 – Destaney's Take: Her Top 2 Favorite Announcements From Unboxed Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.  

Join our Facebook Group:   / 1bmudi9htk  Most business owners hire because they're exhausted. The ones who scale hire because the math says it's time.In this video, you'll learn the five critical hires every growing business needs — and the exact order to make them so you can scale without blowing your budget.Chris Lee breaks down the same hiring sequence he uses with hundreds of home-service and trades owners to help them buy back their time, build real teams, and remove themselves from day-to-day chaos. These five seats exist in every company from $0 to $100M, and once you understand them, you'll know exactly where to start — and what's been holding you back.You'll also learn the math behind smart hiring: how to calculate your fixed costs, your gross margin per job, your true break-even point, and how to know with certainty whether you can afford a new hire. No emotion. No guessing. Just clarity.If you've completed the Impact Audit or watched our Impact Quadrant breakdown, this video is the natural next step. By the end, you'll know how to move from “I need help” to building a team that runs the business with you — not because of you.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/...FACEBOOK:   / chrisleeqb  TIKTOK:   / chrisleeqb  SPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Imagine spending $75,000 on Amazon ads and selling… just one $40K tiny home. That's exactly where our guest Caroline found herself after leaving her CFO job and investing $750K into luxury prefab homes. In this episode, she jumps on an onboarding call with Michael from Ad Badger to figure out how to fix a broken PPC strategy, stop wasting money on ridiculous keywords like “IKEA hats,” and actually scale her business. Listen in as they break down long sales cycles, high-ticket ad spend, and the exact steps to go from losing $10K per month to dominating the tiny home market on Amazon.

Send us a textHow My Amazon Guy Helps You Overcome Amazon Challenges. Selling on Amazon can feel like you're walking on a tightrope, one wrong move, a suspension, or a frozen account, and your business could be on the line. In this video, we hear directly from real clients about how My Amazon Guy has helped them navigate the complexities of selling on Amazon, from dealing with Amazon suspensions to increasing sales with expert PPC management.At My Amazon Guy, we understand the struggles Amazon sellers face, whether it's the frustration of seller support, dealing with suspended accounts, or managing the constant changes in the Amazon ecosystem. Our clients come to us when they're tired of hitting dead ends, and we're here to provide the peace of mind they need.Stop the Amazon nightmare now, schedule a call and get expert help managing your business risks! https://bit.ly/4jMZtxu#AmazonSellerSupport #AmazonSuspension #AmazonPPC #AmazonAds #ppcmanagement ----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Amazon Seller Fears in 2025: Why Business Is at Risk00:10 - The Reality of Amazon Account Suspensions00:23 - How Sellers Are Overcoming Amazon's Brutal Challenges01:04 - Client Testimonials: Why Our Clients Trust Us02:09 - How We Handle Amazon Issues for Sellers02:43 - The Peace of Mind That Comes with Expert Support03:43 - How We Help Amazon Sellers Focus on Their Brand, Not the Stress----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/1Bmudi9HTK/Most business owners think they're burned out because they're doing too much. The truth is you're burned out because you don't actually know where your time is going — and that's the reason your business isn't scaling.In this video, Chris walks you through the Impact Time Audit: the one-week process we use with trades and home-service owners to reveal exactly where their hours are disappearing. Once you see the truth on paper, everything changes. You'll know what tasks drain your energy, which ones are below your pay grade, and what your next hire should actually be doing.You'll also learn how to track every 30 minutes for seven days, assign Energy and Value levels, place each task into the four Quadrants, and diagnose where your time leaks are. Most owners discover 20+ hours a week trapped in low-value, low-energy work — the busywork that keeps you stuck.This audit gives you clarity. It shows you the exact tasks your next hire should take off your plate and gives you the path to scale without adding chaos.Start your Impact Audit today, and next week Chris will walk you through the five hires every real business needs — and how to know exactly when you can afford them.CONNECT WITH ME ON SOCIAL MEDIA!TEXT ME: 509-905-4109INSTAGRAM: https://www.instagram.com/chrisleeqb/?hl=enFACEBOOK: https://www.facebook.com/chrisleeqb/TIKTOK: https://www.tiktok.com/@chrisleeqbSPONSORSPartner Spotlight: 1SEO Digital Agency: At Next Level Pros, we teach you the best ways HOW to market your business. If you want additional hands-on help executing, we trust 1SEO, our marketing partner. They implement SEO, PPC, Google Local Services Ads, and high-performance websites that turn stronger operations into booked jobs. Learn more or book a consult: https://1seo.com/next-level-pros/

Today on the Wholesale Hotline Podcast (Wholesaling Inc Edition), Brent Daniels is joined by his acquisition manager Chad Coulter to do a masterclass breakdown on calling sellers.Today's episode is part of our Throwback Series where we re-air some of our most popular shows. This episode originally aired on 12/26/2024.Show notes -- in this episode we'll cover:Responding quickly to inbound leads, like PPC (Pay-Per-Click) inquiries, greatly improves the likelihood of closing deals within 30 days.Understanding the seller's motivations and timelines allows you to tailor solutions, such as offering flexibility for tenants or handling renovations.Structuring follow-ups and appointments strategically, especially in competitive markets, increases closing rates by allowing you to assess and outperform other offers.PPC leads offer higher conversion rates (1 in 15 vs. 1 in 100+ for cold calls), making them a valuable resource for faster, more motivated deals.Communication and discovery in initial calls are crucial—learn the property's condition, seller's desired price range, and any potential obstacles early on.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

Send us a textAre you confused about how Amazon PPC actually works, or how Amazon decides which product gets top ranking placements? In this step-by-step Amazon PPC tutorial, Noah Wickham (VP of Sales & Marketing at My Amazon Guy) breaks down exactly how the Amazon PPC algorithm works and shows you how to set up Sponsored Products auto and manual campaigns in just a few minutes.Whether you're an Amazon beginner or already running PPC ads, this video gives you the full breakdown of campaign types, bidding strategy, placements, relevancy, keyword targeting, and optimization fundamentals.⏱️ What You'll Learn in This Amazon PPC Tutorial✔️ How Amazon PPC decides who wins the top of search✔️ Difference between Sponsored Products, Sponsored Brands & Sponsored Display✔️ How to set up a profitable auto campaign (step-by-step)✔️ How to set manual targeting using broad, phrase & exact match✔️ How to choose the right PPC keywords using Helium 10✔️ What Amazon means by “relevancy”, CTR, conversion rate & data history✔️ How bid modifiers, top-of-search multipliers, and “dynamic bids” actually work✔️ The simplest PPC setup for new sellers (auto + 5-keyword manual strategy)Not sure your PPC setup is even working? Get a real fix before you burn more budget, talk to an expert now: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #EcommerceTips #AmazonSellers #AmazonAdvertising----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - What is Amazon PPC and how it works01:00 - Sponsored products vs sponsored brands02:00 - Why bidding on your own brand is powerful03:00 - Campaign types overview04:00 - Setting up a basic auto campaign05:00 - Product targeting and selection06:00 - Understanding Amazon targeting options07:00 - Bidding strategy for new campaigns08:00 - Placement modifiers explained09:00 - Where your ads show up on Amazon10:00 - Rest of search and product page placements11:00 - How Amazon decides who shows up12:00 - Bid adjustment strategy explained13:00 - Top of search and bid stacking14:00 - Relevance and data-driven ranking15:00 - Manual targeting campaign setup16:00 - Keyword match types: broad, phrase, exact17:00 - Using Helium 10 for keyword research18:00 - Choosing keywords with volume and relevance19:00 - Starting small with 5–10 keyword targets20:00 - Bidding tips and keyword match advice21:00 - Down-only bidding and why it helps22:00 - Budget strategy for new campaigns23:00 - Final setup advice and wrap-up----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dave interviews Allyse Slocum, the VP of Product @ TrustPilot, to talk about how fake reviews and review manipulation affect independent review platforms like TrustPilot. They explore how TrustPilot works, the difference between store and product reviews, and how TrustPilot handles fake reviews. Today's episode is sponsored by Sellerboard. Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today. Timestamps 00:00 - Introduction to TrustPilot 02:59 - Understanding Independent Review Platforms 05:57 - The Importance of Reviews Beyond Marketplaces 08:59 - Differentiating Store Reviews and Product Reviews 11:53 - The Value of Review Volume vs. Rating 15:04 - Navigating One-Star Reviews 18:06 - Addressing the Challenge of Fake Reviews 20:59 - Getting Started with TrustPilot If you'd like to connect with Allyse, you can check her out on LinkedIn! As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management.TakeawaysEven experts make mistakes in PPC management.Ignoring Google alerts can lead to significant issues.Proper onboarding is crucial for new clients.Root cause analysis helps prevent future mistakes.Communication with clients is key during crises.Conversion tracking is essential for successful campaigns.Monitoring ad spend during peak times is critical.Double counting conversions can inflate performance metrics.Creating a culture of learning from mistakes is important.Always be testing and adapting strategies.Chapters00:00 Introduction to Nils and His Expertise06:38 The Digital Nomad Lifestyle10:37 Mistakes in PPC Management15:36 Client Relationships and Accountability20:19 Fixing Issues and Learning from Mistakes20:38 Navigating Google Ads Challenges22:33 Crisis Management and Client Communication24:35 Learning from Mistakes: Root Cause Analysis25:00 The Importance of Conversion Tracking26:00 Common Mistakes in PPC Management29:51 The Role of Mistakes in Growth31:03 Fostering a Culture of Learning33:20 The Future of PPC: Adapting to ChangeFollow Nils on LinkedInSubscribe to Nils' newsletter PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠PPC Live event⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

Stuck or slowing down on Amazon? Three expert mentors share the 2026 ad, creative, and analytics tactics that helped a brand experience explosive sales growth, causing it to run out of stock.

How Smart Businesses Build Credibility Fast With Proven Broadcast Marketing shows how real companies use broadcast exposure to drive awareness, trust, and conversions. In this video, Dustin Singer breaks down why broadcast-style marketing delivers unmatched impressions per dollar, boosts seller confidence, and accelerates deal flow. Learn how businesses scale lead funnels, increase inbound calls, and strengthen brand reputation using strategic on-air presence—plus how it pairs with PPC, organic traffic, and retargeting for maximum performance. _______________________________ If you want to learn how to run your business in 5 hours or less.... Go to https://www.5HourBusiness.com Subscribe to my YouTube channel:    / @tonyjavierbiz   And if you're into flying and want to follow my Aviation journey, check out my other YouTube channel at    / @tonyjaviertv    _______________________________ Follow me on Social Media: Tiktok -   / tonyjavier.tv   Instagram -   / tonyjavier.tv   Facebook Personal -   / tonyejavier   Facebook Business -   / realtonyjavier   ________________________________________ If you want to dominate your Real Estate Market with TV commercials, go here: https://www.ClaimMyMarket.com If you want to connect with me and my network, go to https://tonyjavier.com/connect If you want to check out Tony's Real Estate Resources and Vendors go to https://www.TonyJavier.com/resources ________________________________________

Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Welcome to a transformative solo episode of Build a Better Agency! This week, host Drew McLellan invites listeners to reframe how they view uncertainty, chaos, and change in the agency world. Drawing from both scientific research and personal stories—including a gripping childhood encounter with real fear—Drew McLellan explores why agencies feel paralyzed by unpredictability, and more importantly, how leaders can move beyond fear to thrive in today's rapidly shifting landscape. Listeners will discover why uncertainty is baked into agency life, why our brains crave control, and why periods of upheaval—from economic turmoil and technological breakthroughs to social unrest—can actually be seen as fertile ground for growth and innovation. Drew McLellan champions the concept of a "perpetual renaissance," encouraging agency leaders to harness rather than resist continual change and to build their businesses on adaptability, creativity, and community. Throughout the episode, Drew McLellan underscores the power of belonging and reciprocal support, likening the AMI community to a network of redwoods—each agency strengthened by connection with others. He shares actionable advice on showing up as both a teacher and a student in industry salons, generously exchanging knowledge and resources so everyone thrives amid uncertainty. Insights from neuroscience, evolutionary biology, and agency research come together with practical wisdom to reveal how leading through chaos isn't about control, but about learning to ride the storm—together. Don't miss this deeply encouraging and practical episode, especially if you're looking for ways to put fear aside and become the agency clients seek out for guidance and innovation. By embracing the value of community and the inevitability of change, you'll gain a new perspective on how to master—and even enjoy—the wild ride ahead. Join the conversation, connect with the AMI salon, and help shape the future of your agency in 2026 and beyond. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Embracing uncertainty as a constant in agency life Reframing fear of change into excitement for opportunity The power of community and collaboration for agency leaders Leveraging perpetual innovation and renaissance as a competitive edge The necessity of group learning and support to overcome decision paralysis Leading clients confidently through chaos and continual change   Adopting a "giver's gain" mindset to strengthen agency networks and growth

Learn Mansour's latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.