Software Alliance Wales Business Workshops

Software Alliance Wales (SAW) is a £13m collaborative European Social Fund project led by Swansea University, in conjunction with the universities of Aberystwyth, Bangor, Glamorgan and Trinity St Davids. The project aims to foster innovation and growth in the ICT/software sector of Wales, with specific emphasis on the convergence area. The project provides opportunities for technical professional development, a unique ICT certification scheme, business ICT workshops and student development projects.

Web marketing is an important component of an SME’s marketing strategy that should not be underestimated. This video will provide a taster in one area — social media — and reveals how it can become part of regular market communications within a business environment and provide business benefits. For example, Facebook has 25m UK users and more than 500m users globally, and the average Facebook user spends 30 minutes per session. This provides a great opportunity for business communication. The talk is delivered by Jaime Hindle, SAW Business Liaison Officer at University of Glamorgan. a marketer with 14 years B2B and B2C marketing experience across technology and construction sectors, from both the client and the agency side.

Professor Chris Price, head of computer science at Aberystwyth University, shares some of his experiences of the opportunities and pitfalls in developing software for the iPhone and other mobile phones.

Professor Chris Price, head of computer science at Aberystwyth University, shares some of his experiences in developing software (apps) for the iPhone.

Professor Chris Price, head of computer science at Aberystwyth University, shares some of his experiences in developing software (apps) for the iPhone.