The Lead Magnets Podcast

In this episode of the Lead Magnets podcast -- Trade Show Tips for Attendees -- marketing experts Julie Nichols and Dan Gershenson share their insider secrets for making the most of trade shows - even without having your own booth. Learn how to prepare effectively, maximize your time on the show floor, and follow up strategically to turn trade show connections into valuable business relationships. From scheduling smart appointments to leveraging technology like geofencing, discover practical tips to level up your trade show game and stand out from the crowd. Whether you're a trade show newbie or a seasoned pro looking to optimize your approach, this episode is packed with actionable advice to help you win at your next industry event. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcastJulie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com #TradeShowTips #MarketingStrategy #NetworkingAdvice #BusinessGrowth #LeadMagnetsPodcast

Julie and Dan share top tips for maximizing your trade show exhibitor experience, including the before, during, and after the show. They share ideas to get more people to your booth, how to collect visitor contact info, best practices for follow-up, and more. The lavalier microphone Julie mentioned in the episode - https://www.amazon.com/dp/B09P3T1X8Q The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

Julie and Dan discuss what to do in the first 90 days with your marketing. Whether you're working with a marketing professional or doing it all yourself, this episode will help you plan the critical first 3 months of your marketing launch. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

Julie and Dan talk about your marketing budget! They talk about how much it costs to start doing marketing for your small business and what the key points to consider when building your marketing budget. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

Julie and Dan talk about SEO -- search engine optimization! How long you should expect it will take to work, best practices for optimizing your blogs and website, and what NOT to do when trying to rank in Google. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

Julie and Dan discuss optimizing your LinkedIn profile, going section by section, and offering tips and advice on how to make it stand out. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

Julie and Dan discuss why it's so important to build an email list to reach prospective buyers and current customers. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠⁠⁠https://julienicholsmarketing.com/podcast⁠⁠⁠ Julie Nichols Marketing - ⁠⁠⁠https://julienicholsmarketing.com⁠⁠⁠ Caliber Brand Strategy - ⁠⁠⁠https://www.highcaliberbranding.com

Julie and Dan talk about social media for small businesses, including how to determine which channels your business should be using and how to optimize your social media posts. The Lead Magnets podcast is a show for business leaders who want clarity on their marketing direction to help them grow and scale their business to the next level. Co-hosts Julie Nichols, owner of Julie Nichols Marketing, and Dan Gershenson, owner of Caliber Brand Strategy + Content Marketing, are two fractional Chief Marketing Officers who lead marketing departments for small and medium-sized businesses who want to level the playing field and level up. Learn more about the podcast: ⁠https://julienicholsmarketing.com/podcast⁠ Julie Nichols Marketing - ⁠https://julienicholsmarketing.com⁠ Caliber Brand Strategy - ⁠https://www.highcaliberbranding.com

Julie and Dan are two fractional CMOs who share insights on small business marketing. In our premiere episode, we talk about what a fractional CMO does and how it can help your small business to uplevel your marketing on a budget.