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This week on The Friday Reporter, I sit down with Brian Athey — chief creative officer at Push Digital Group and a true campaign architect. Brian has built a career at the intersection of politics, marketing, and storytelling, helping campaigns and organizations break through with bold, creative strategies.In our conversation, Brian talks about his work at Push, his growing fractional CMO practice, and the lessons he's learned guiding brands that need seasoned leadership without the overhead of a full-time executive. We also dive into his podcast, The Creative Brief, where he brings sharp insight and candid perspective to the world of marketing and strategy.From the war room to the boardroom, Brian is a strategist who knows how to shape messages that move people — and this episode shows exactly why. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefridayreporter.substack.com
Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider
Tony Shipley, a seasoned entrepreneur and founder of Queen City Angels, joins Jeff Bloomfield to share his journey from a Tennessee farm to building one of America's fastest-growing tech companies and mentoring over 125 startups. Tony reveals the timeless lessons from his upbringing, the importance of intellectual curiosity and critical thinking in entrepreneurship, and why being coachable is the most underrated trait for founders. This episode is a roadmap for anyone seeking to build a meaningful business while leaving a lasting legacy. This isn't just a conversation about startups—it's a masterclass on building something that matters. Whether you're a founder, executive, or aspiring leader, Tony's wisdom will challenge how you think about success, decision-making, and leadership. If you've ever wondered how to turn ideas into impact—or how to avoid the mistakes that sink early-stage companies—this episode is a must-hear. Entrepreneurship is simple, not easy: Businesses succeed when they focus on customer problems, not just clever ideas. Coachability trumps confidence: Founders who “know it all” rarely get funded or scale successfully. Fail fast, learn faster: Quick iteration saves time, money, and credibility. Every founder is first selling themselves, not just their product. Networking is a superpower: Mentors and advisors are everywhere if you're willing to ask. Intellectual curiosity and critical thinking are the twin engines of progress. Predictive programming drives unconscious decision-making—be aware of yours. Fractional expertise beats lone hero syndrome—hire where you lack skills. Legacy is built on people and memories, not exits or net worth. Ideas aren't fragile—if you're afraid to share them, they're not strong enough. 00:00 – Opening & Tony's $1B startup impact 03:45 – Growing up on a Tennessee farm: lessons for life and business 12:30 – The stages of entrepreneurship (idea → MVP → scale) 20:30 – Networking and the power of asking the right questions 23:30 – Fear, pride, and the failure coin in entrepreneurship 28:40 – Intellectual curiosity and critical thinking as superpowers 31:00 – Predictive programming and founder patterns 35:30 – Building a lasting personal and professional legacy Why You Should Listen Top 10 Takeaways Chapter Markings 39:35 – Resources and how to get started in entrepreneurship
On average, I get asked 2x a week for fractional CFO recommendations.And on average, I get complaints 3x a week about someone's current setup.Today we investigate the booming fractional CFO market, and my checklist to making sure you get a good one.This week's podcast is brought to you by Campfire (www.campfire.ai)We've all used legacy ERPs. Painful migrations, endless consulting fees, and even after you're live, getting simple answers still means hours in spreadsheets.Campfire fixes that. It's the AI-first ERP built for modern finance and accounting teams. It's helping mid-market and enterprise teams close faster, unlock insights instantly, and scale smarter - without the additional headcount.I use Campfire myself, and it's been a game changer for our finance workflow. The interface is intuitive, migration was quick & painless, and it's freed us up to focus on strategic work.They just raised $35 million from Accel to further reimagine ERP. That's not easy to do.I'm excited to see how they keep reimagining this space – and you should be too.Check them out at www.campfire.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.mostlymetrics.com
Guest: Scott Leese — Fractional CRO, 12 unicorns, 13 exits, six-time sales leader, five-time founder, three-time author, major LinkedIn community builder, newsletter publisher, and creator of multiple businesses. Early Days & First Hustles Grew up in a non-entrepreneurial household; sold baseball cards as a kid, had entrepreneurial “side hustles” in college. Spent much of his 20s battling and recovering from a life-threatening illness. Four years hospitalized, nine surgeries, struggled with painkiller addiction, read hundreds of books — which planted the seeds for future business curiosity. How He Got Into Sales & Startups First tech sales job at 27, encouraged by a friend who noticed Scott's resilience, competitiveness, and leadership. Sales led to VP/CRO roles at high-growth startups, where Scott built and scaled revenue teams, eventually leading to multiple exits and unicorn valuations. Lessons on Sales as a Career Sales is a pure meritocracy: “If you produce, you get paid. If you don't, you're cut — just like athletics.” Outproducing others shouldn't just lead to the same pay — sales rewards top performers more than most fields. Why Just Being a High-Paid Employee Isn't Enough Even top execs at successful startups rarely see transformational wealth (example: after a $500M+ exit, the founder gets $20M+, a C-suite leader gets $500K). True wealth comes from moving from “employed” to “owner” — writing books, building communities, conferences, consulting, investing in real estate, launching multiple income streams. The Coming Disruption & Opportunity from AI The rise of AI means most entry-level sales/tech/white-collar jobs will disappear or change radically. The era of corporate security is ending; individuals must think entrepreneurially, diversify income, own their brand, and quickly adapt. Future sales: Only high-level, complex, relationship-driven roles will survive; all “boiler room”/transactional sales will be automated or handled by agents. As commerce increasingly digitizes, the most acute personal/professional needs will be (1) “inner work” (purpose, mental/spiritual health) and (2) experiences/community. Optimism & The New Wave Exponential growth in personalized medicine & health/longevity businesses (AI-powered diagnostics, genetic-driven treatment, biohacking). Massive new opportunities for anything that promotes genuine human connection or personal growth (retreats, mastermind events, experiential learning, spiritual/purpose-driven work). In an automated world, experiences and community will be more valuable (and defensible) than ever. Scott's Personal Projects & Where to Connect https://www.linkedin.com/in/scottleese/
Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Fractional CFO for small business is what so many professionals are missing when they struggle with growth, endless stress, and not enough money left in the bank. In this episode, Avi Pinsky, US CPA and founder of Penske Consulting, explains how to fix your numbers, design a financial system that works for you, and finally achieve financial clarity.If you've ever searched for answers about cash flow management, revenue vs profit vs cash flow, or the Profit First method, this conversation delivers exactly what you're looking for. Avi specializes in being a business finance doctor for professionals like doctors, lawyers, and dentists—helping you build a practice that funds your lifestyle instead of draining it.
Thinking about selling your company? 24 founders told us what really happens after the wire hits. — joinhampton.com/exit-reportEverything you need to know about turning art into a real (and risky) investment strategy.Carlos Cardenas is a Private Wealth Advisor at Austin Wealth Management, bringing over 20 years of experience in alternative asset management. His background spans commercial real estate, technology, and healthcare ... but with a particular passion and expertise for the most alternative of asset classes: the fine art market.Carlos spent nearly two decades in Paris, where he worked as a private art dealer and advisor, collaborating with leading institutions like Christie's,Sotheby's, and the Picasso Family Office. His rare blend of financial acumen and art world savvy allows him to help clients navigate both traditional and nontraditional investments with insight and creativity.Here's what we talk about:What makes a banana duct-taped to a wall worth $6 million — and what it says about the art market.Carlos Cardenas shares how he went from private art dealer in Paris to advising wealthy clients on fine art investing.Why art can offer 8–12% returns — but only in a narrow slice of the market.How to start investing in art (even with less than $10K) — and when it becomes a serious wealth play.The real reason most people lose money in art — and how to avoid rookie mistakes.Passion, status, and profit: the three reasons people buy art (and why you need all three to succeed).Inside the elite world of art fairs, private dinners, and collector circles — and why art collecting is a powerful networking tool.Fractional ownership, tax loopholes, art-backed loans, and other financial hacks of the ultra-wealthy.How NFTs and digital authentication could transform the future of art investing.Why collecting art might just be the emotional outlet you didn't know your money needed.Cool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Austin Wealth Management https://austinwealthmgmt.com/Carlos's LinkedIn https://www.linkedin.com/in/carloscardenastx/Carlos's Instagram https://www.instagram.com/chicobeef/?hl=enSponsors:Get US caliber talent at offshore prices with https://www.oceanstalent.com/Achieve your dream body with https://www.dailybodycoach.com/moneywiseThinking of selling your company? Don't leave millions on the table check out https://www.promissory.com/moneywiseChapters:The $6.2 Million Banana & Art Market Hype (00:00)The Story of Art Collector Eli Saka (01:27)Meet Carlos Cardenas: Art, Wealth, and Passion (03:22)Art as an Investment: Returns & Blue Chip Art (04:44)Building an Art Collection & Diversification (07:06)Why Most Art Investments Don't Pay Off (09:36)Reducing Risk & The Importance of Provenance (12:15)Big Wins, Big Losses, and Market Speculation (18:19)Fractional Ownership, Masterworks, and Modern Strategies (22:44)The Emotional Value of Art & Is It Worth It? (30:23)This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.This podcast is for educational purposes only and do not constitute financial advice.You Host - Jackie LamportNot really the host, but the producer.Wrote this sentence.
Are you a high-achieving leader wondering if there's more for you beyond the corporate grind? In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Kelly Sjol, a seasoned fractional CMO and founder of Storyfy Marketing, to talk about the growing wave of fractional leadership—a revolutionary way to structure your work and life around purpose, profit, and flexibility. Whether you're an executive in transition, an expert feeling unfulfilled, or just curious about what “fractional” really means, this conversation peels back the layers. Kelly shares real-world wisdom on how to build a sustainable business model around your zone of genius—without going back to the 9–5. Together, they explore how to make the leap from corporate to consultant to fractional executive, how to position yourself as a strategic partner (not a project doer), and why a signature framework is the secret sauce for standing out and scaling. If you're dreaming of more autonomy, meaning, and impact—this is your episode. Key Takeaways Fractional is not a trend — it's a long-term, sustainable career move. The biggest hurdle? Shifting from employee mindset to entrepreneurial thinking. A signature framework is essential for aligning teams and delivering value. Clients don't buy your expertise—they buy your ability to solve real business problems. Fractional leaders need to embrace structure and systems to scale. Fractional roles offer flexibility for you and reduced risk for clients. CONNECT WITH KELLY Linkedin: https://www.linkedin.com/in/kellysjol/ Website: https://www.storifymarketing.com/ Promo: free strategy session with Kelly Sjol during August 2025 with anyone considering fractional leadership. CONNECT WITH LISA Register for the Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/
In this episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Daniel McCraine and Patricia Reszetylo to break down the world of fractional CXOs—those key executive roles filled on a part-time or contract basis. They dive into what the "CXO" title covers, how fractional officers differ from full-time hires, and explore the value and flexibility that fractional leadership can bring to growing businesses. The discussion covers practical scenarios, such as engaging a fractional Chief Financial Officer or Chief Operating Officer, pricing models, and how business needs dictate the right engagement structure.The trio also debates the difference between consultants, outsourced work, and true fractional officers, highlighting when each makes sense and the benefits of ongoing, embedded strategic support versus one-off projects. Rounding out the episode, they offer candid advice on how business owners can assess their needs, look to industry benchmarks, and avoid common pitfalls when selecting the right fractional leader. If you're considering adding executive horsepower to your business without the full-time price tag, this episode is packed with insights to guide your decision-making.Key Takeaways:Cost-Effective Expertise: Fractional CXOs allow access to high-level leadership (like CFOs, COOs, CMOs, etc.) without the commitment and cost of a full-time executive. You pay for the expertise you need, only when you need it.Strategic Impact Over Execution: Unlike consultants (who tackle specific projects) or outsourced firms (who execute tasks), a fractional officer becomes part of your leadership team, steering strategy, overseeing divisions, and driving outcomes.Timing & Fit are Critical: If your business needs hands-on, strategic guidance or is at a scale where leadership bandwidth is stretched, a fractional CXO might be the answer. But always vet candidates carefully—ensure they're capable of delivering the value and results your business requires.Curious to learn more or considering if now is the time to bring a fractional officer on board? Tune in or reach out to continue the conversation.#businessgrowth #leadership #fractionalCXO #strategy #podcastKEYWORDS: fractional CXO, chief marketing officer, chief operations officer, chief revenue officer, chief technology officer, chief financial officer, small business, business success, hiring, salary, fractional officer, outsourcing, consulting, consultant, business coach, business operations, packages, part-time executive, cost savings, business growth, strategic advice, financial advice, accountant, bookkeeping, capital raising, fundraising, pitch deck, business expansion, managerial roles, trust in advisors, business networks
"The more time you give for something to happen, the greater the scope creep that occurs." Notable Moments [00:01:34] Mike introduces the common misconception that fractional leadership always takes a long time. [00:02:52] Rethinking six-to-twelve-month agreements—asking “what if” it could be faster. [00:05:22] How two-week sprints provide structure, focus, and accountability. [00:07:36] Using sprints to continually assess fit between leader and organization. [00:09:44] Why a beginner's mind is critical to avoid assumptions. [00:11:42] The difference between sprint-based work and traditional retainer models. [00:12:17] Tim shares his first experience at Buc-ee's—and connects it to designing for customer needs. [00:14:44] Resources from Mike: FindMyCatalyst.com/fractional and the Find My Catalyst podcast. Fractional leadership often carries the assumption that meaningful progress requires six to twelve months. In this episode, Tim Dyck and Mike Simmons explore why that belief can hold organizations back. They discuss the benefits of short, focused sprints, how to prevent scope creep, and why continually assessing fit between leaders and organizations leads to better outcomes. Along the way, they share practical frameworks, reflections on leadership assumptions, and even a surprising Buc-ee's story. Read the blog for more from this episode. Connect with Mike Simmons: FindMyCatalyst.com Find My Catalyst podcast Fractional Resources Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions Email: tim@bestculturesolutions.ca
Discover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts. In this episode of Sharkpreneur, Seth Greene speaks with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth. Key Takeaways: → The benefits of using a fractional CMO to bridge gaps in marketing expertise. → How minor adjustments in marketing can drive profound business growth. → The importance of understanding KPIs and high-level strategy in marketing. → How fractional leadership brings both strategy and accountability to a business. → The challenges and rewards of transitioning from full-service agencies to fractional support. Draye Redfern is the CEO and founder of Redfern Media, a marketing and consulting agency that helps businesses redefine their marketing approach with systematized processes and automations, turning prospects into loyal clients and brand ambassadors. He also founded Fractional CMO, which provides executive-level marketing strategies and resources without the cost of a full-time marketing director. Over the past decade, Draye has assisted clients across various industries, including top Instagram travel accounts, personal development psychologists, and SharkTank entrepreneurs. During the COVID-19 pandemic, his success led him to create the Recession Flywheel™, a 7-step framework that helps businesses improve their mindset, security, offer, team, marketing, sales, and financials. Connect With Draye: Website Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
Ben Barr - Founder of SG Performance Group joins the podcast to talk about how fractional / interim CFO services can help get Minerals & NonOp funds to the next stage of their evolution, both from a transactional & fundraising perspective.**Disclaimer: This podcast is meant for informational purposes only and does not constitute investment advice.A big thanks to our 3 Minerals & Royalties Podcast Sponsors:--Tracts: If you are interested in learning more about Tracts title related services and software, then please call 281-892-2096 or visit https://tracts.co/ to learn more.--Riverbend Energy Group: If you are interested in discussing the sale of your Minerals and/or NonOp interests w/ Riverbend, then please visit www.riverbendenergygroup.com for more information--Farmers National Company: For more information on Farmer's land management services, please visit www.fncenergy.com or email energy@farmersnational.com
Leaving the structure of a corporate job sounds freeing—until you're alone, trying to explain what you do in a sea of people doing the same thing. Suddenly, you're not just the expert—you're the brand, the marketer, the salesperson, all at once. The work might be solid, but getting noticed and landing clients starts to feel like a full-time hustle of its own. And the unpredictability—of income, of leads, of what comes next—can hit harder than expected when you're used to knowing where your next paycheck is coming from. John Lawlor, AI Marketing Advisor and founder of Fractional Planet, helps fractional executives grow their businesses using smart, practical tools. With a diverse background from photography to tech, he now coaches professionals through career shifts and business growth. Today, he shares how AI tools like ChatGPT and Notebook LM can simplify workflows, boost visibility, and support client outreach. He introduces his “visibility flywheel” strategy to help independents stay top-of-mind and build consistent traction. His focus: making solo work smoother, smarter, and more scalable. Stay tuned! Quotes: “AI is either going to make things worse for you or better for you, and that is really up to you—especially if you don't put the human in the loop.” “You can't have an AI book in an hour that's of any quality. It still takes time to do things.” “If you talk about something different every single day, people don't know where to place you. But if you talk essentially about the same thing and find different angles to it, that's important.” Resources: Fractional Planet Follow John Lawlor on Facebook Connect with John Lawlor on LinkedIn
Melissa Turner has been a practicing dental hygiene for 20 years and she is of the mindset that nothing is out of reach when it comes to opportunities for dentists and dental hygienists. She attributes many of these opportunities to the rapid advancements in technology as well as our inner desire to expand our own horizons beyond clinical dentistry. Join us for an informal discussion with Melissa addressing fractional executives in dentistry, the growth of multi-location group practices and how the role of dental hygienists will revolutionize the dental practice. Thanks to our episode sponsors: NSK America - https://www.nskdental.com/ GC America - https://www.gc.dental/ GUM - https://www.sunstargum.com/us-en/
Are you running your business like it will last forever—or planning for when it won't?In this episode of Grow Your Business & Grow Your Wealth, host Gary Heldt welcomes Tom Dillon, founder of Frak Finance and a trusted expert in fractional CFO services, business valuation, and M&A strategy. With a background in investment banking and operational finance, Tom helps business owners avoid costly exit mistakes and drive growth with clear, actionable financial insights.Whether you're scaling, buying, or preparing to sell, Tom shares powerful lessons about what drives real business value—and how most owners miss it.
In this episode of the Drop In CEO podcast Deb Coviello welcomes Curtis McCullom, CEO of The Curtis McCullom Group and founder of Bespoke Human Potential Coaching. Curtis shares his journey from top sales agent to transformative coach, revealing how he helps CEOs, entrepreneurs, and high achievers eliminate hidden mindset blocks and unlock their fullest potential. The conversation explores the LGET mindset, the power of hypnotherapy, and practical strategies for personal and professional growth. Episode Highlights:13:00 The influence of mentors and the importance of continuous learning18:00 Developing the LGET mindset and integrating coaching frameworks22:00 The role of hypnotherapy in personal transformation27:00 How neuro-linguistic programming (NLP) interrupts limiting patterns Curtis McCullom, CEO of the Curtis McCullom Group LLC and founder of Bespoke Human Potential Coaching, empowers CEOs, entrepreneurs, and high achievers to eliminate hidden mindset blocks and unlock their fullest potential. Through transformative coaching rooted in the L.G.E.T. Mindset™—Learning, Growing, Expanding, and Transforming—Curtis helps individuals become the best version of themselves, both personally and professionally. Connect with Curtis McCullom: Company Website: www.curtismccullom.comSocial Links: https://www.linkedin.com/in/curtis-mccullom/https://www.linkedin.com/company/bespoke-human-potential-coaching/https://www.instagram.com/curtis.mccullom/https://twitter.com/curtisBmccullomhttps://tiktok.com/@curtismccullomhttps://youtube.com/@curtismccullomhttps://www.facebook.com/BespokeHumanPotentialhttps://www.facebook.com/curtis.mccullom.BHPC/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
Send us a textShownotes can be found at https://www.profitwithlaw.com/493.Most law firm owners aren't scaling because they're hiring the wrong way. It's not about the number of people on your team—it's about the right people, in the right roles, at the right time.In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first assistant or debating your next attorney, this is a must-listen.Chapters:[00:00] The rise of fractional paralegals: why law firms can't afford to ignore this shift[04:04] The profit model evolution: shifting legal work from attorneys to paralegals[05:35] From pandemic panic to empowered paralegals: how staffing has transformed since 2020[09:31] Stop turning away clients: scale smarter with fractional paralegal staffing[11:27] Hiring myths debunked: how attorneys sabotage growth with outdated beliefs[15:03] Virtual vs. in-office paralegals: breaking down cost and location misconceptions[17:32] How to hire experienced paralegals—without the usual headaches[25:03] Win-win hiring: empower paralegals while growing a more profitable firm[30:58 Filling staffing gaps fast: practical paralegal solutions for growing firms[33:02] Staff with precision: the mindset shift that maximizes firm profitabilityResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 122 - Virtual Paralegal Services with Jaclyn FosterConnect with Jaclyn Foster: Website | LinkedInParalegals Should Be Millionaires by Jaclyn FosterJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
What happens when a brand strategist discovers her true calling isn't external marketing, but transforming company culture from within? In this episode of Wickedly Smart Women, host Anjel B. Hartwell welcomes Linda Carlisle, a fractional corporate communications partner who helps mid-market companies navigate high-impact change with clarity, compassion, and culture-forward leadership. From mergers and acquisitions to organizational restructuring, Linda shares how her internal comms expertise supports psychological safety and lasting performance. What You Will Learn: Internal communications is a form of marketing that influences how employees experience and engage with company culture. A strong internal culture directly shapes customer experience and brand perception. Leaders can intentionally design company culture through communication, behavior modeling, and what they choose to reward. During mergers or major transitions, thoughtful communication helps employees feel informed, supported, and psychologically safe. Fractional leadership allows experienced professionals to support multiple companies without full-time commitments. Financial planning and runway preparation are critical for women stepping into entrepreneurship. Having internal alignment around values and purpose is essential to maintaining team cohesion during growth or restructuring. Giving employees opportunities to volunteer together can deepen workplace relationships and improve retention. The success of a culture transformation often depends on whether leaders are open to embedding new behaviors, not just new messages. Working capital can come from many sources, but entrepreneurs need a plan for navigating income fluctuations. Being part of a leadership team as a fractional partner enables more informed and integrated communication strategies. Disruption doesn't have to equal chaos; done well, it can lead to growth, clarity, and stronger organizational identity. Connect with Linda Carlisle Website Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women on X Wickedly Smart Women on Instagram Wickedly Smart Women Facebook Community Wickedly Smart Women Store on TeePublic Wickedly Smart Women: Trusting Intuition, Taking Action, Transforming Worlds by Anjel B. Hartwell Listener Line (540) 402-0043 Ext. 4343 Email listeners@wickedlysmartwomen.com
A strong network of tradespeople and vendors serves as the key to Rachel McGrath's fractional estate management company, RK Estate Management. In this episode of the Easemakers Podcast, Rachel shares her tips for any private service professional looking to source, vet and work with high quality vendors. Tune in to hear her tips for finding new vendors, building strong relationships, and balancing 100+ vendors across multiple properties.Subscribe to the Easemakers Podcast to hear from more experts in the private service industry, and join the Easemakers community to talk to other estate managers and PSPs on a regular basis. Enjoying the Easemakers Podcast? Leave us a rating and a review telling us about your favorite episodes and what you want to learn next!The Easemakers Podcast is presented by Nines, modern household management software and services built for private service professionals and the households the support.
Expert fractional CFO strategies are changing how businesses access top-tier financial expertise and navigate growth. In this episode, host Jack McCullough engages in an insightful conversation with Michaella Gallina, former CFO of Wave (a Toronto-based fintech) and now a distinguished fractional CFO. Michaella shares her rich professional journey, from investment banking to corporate finance, and delves into her current role advising businesses of various sizes and industries. We explore the essence of the fractional CFO role, contrasting it with traditional CFO positions, and uncover the nuances of building lasting client relationships and navigating the intricacies of this career path. This episode promises a blend of practical advice, valuable career perspectives, and a look into the experiences of a true financial expert.
Divaka Perera, MD and F. Aaysha Cader, MBBS, MD, MSc, FACC discuss the SERIAL study, the first randomized comparison of Fractional Flow Reserve and Instantaneous Wave Free Ratio in serial coronary artery disease.
Divaka Perera, MD and F. Aaysha Cader, MBBS, MD, MSc, FACC discuss the SERIAL study, the first randomized comparison of Fractional Flow Reserve and Instantaneous Wave Free Ratio in serial coronary artery disease.
In this episode of the Drop In CEO podcast, Deb Coviello welcomes Shane Barker, CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. The conversation covers entrepreneurship, the importance of focus, lessons learned from business growth, and the value of work-life balance. Shane also discusses the origins of Trace Fuse, the challenges of working with Amazon, and his commitment to helping business owners protect their reputations and feed their families. Episode Highlights: 02:00 Shane’s Backstory: From restaurants to digital marketing and influencer education 07:00 Lessons from early businesses and the drive to help others 13:00 The origin and mission of Trace Fuse 18:00 How Trace Fuse helps Amazon sellers proactively and reactively 22:00 Relationship with Amazon and the challenges of review removal 27:00 Growth, focus, and the future of Trace Fuse 32:00 Work-life balance, personal growth, and building a high-performing small team 38:00 Shane’s life outside of work and the importance of family 44:00 Final advice, how to connect with Shane, and closing thoughts Shane Barker is the CEO and founder of TraceFuse, the first Amazon TOS-compliant negative review removal system. With over 25 years of marketing experience supporting Fortune 500 brands, Shane has been recognized as a leading influencer. His recent focus is helping Amazon sellers combat negative reviews through TraceFuse’s innovative, white-hat solution. Connect with Shane Barker: Twitter: https://twitter.com/shane_barkerFacebook: https://www.facebook.com/ShaneBarkerConsultant/Instagram: http://instagram.com/shanebarkerLinkedIn: https://www.linkedin.com/in/shanebarkerCompany LinkedIn Page: https://www.linkedin.com/company/tracefuse/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
Episode Summary: AWS Morning Brief for the week of August 4th, 2025, with Corey Quinn. Amazon Aurora MySQL database clusters now support up to 256 TiB of storage volume Introducing v2 of Powertools for AWS Lambda (Java)Introducing Extended Support for Amazon ElastiCache version 4 and version 5 for Redis OSSAmazon DocumentDB Serverless is now available AWS Lambda response streaming now supports 200 MB response payloadsHow Zapier runs isolated tasks on AWS Lambda and upgrades functions at scaleAmazon Application Recovery Controller now supports Region switchAnnouncing general availability of Amazon EC2 G6f instances with fractional GPUsAmazon Promotes Malphas to Senior Vice President of Bad Decisions, Unveils 17th Leadership PrincipleAmazon CloudFront introduces new origin response timeout controlsOptimize traffic costs of Amazon MSK consumers on Amazon EKS with rack awarenessAmazon Bedrock now available in the US West (N. California) RegionNew AWS whitepaper: AWS User Guide to Financial Services Regulations and Guidelines in Australia Amazon EC2 Auto Scaling adds AWS Lambda functions as notification targets for lifecycle hooks
Jeff Holman's journey from engineering to law and entrepreneurship exemplifies the power of diverse experiences in shaping a successful career. With a background that includes working with both large corporations and small businesses, Holman has developed a unique perspective on the challenges faced by entrepreneurs. His firm, Intellectual Strategies, focuses on providing fractional legal services tailored to the needs of startups and scaling companies, emphasizing accessibility and client engagement. Holman's approach is rooted in the belief that many entrepreneurs lack the foundational knowledge necessary to navigate legal complexities effectively. By offering structured packages and clear recommendations, he empowers his clients to make informed decisions that align with their business goals. His insights into innovation and adaptability highlight the importance of continuous learning and exploration in today's fast-paced business environment, encouraging entrepreneurs to seek out new perspectives that can drive their ventures forward. As a lawyer for startups and scaling companies, Jeff Holman enjoys engaging with innovators who are working on exciting projects. Take advantage of his 30-minute Strategy Call. Discuss what legal roadmap might look like moving forward. Book a call here. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar
Join host G Mark Hardy in another enlightening episode of CISO Tradecraft as he speaks with special guest Christophe Foulon, a seasoned cybersecurity professional and podcast host. In this episode, Christophe delves into his journey from the help desk to cybersecurity expert, the challenges faced by newcomers, and the keys to successfully building and leading cybersecurity teams. Learn about the importance of continuous learning, managing career transitions, and the emotional rewards and challenges of being a CISO. Whether you're an aspiring CISO or looking to advance in your cybersecurity career, this episode offers invaluable insights and practical advice. Christophe's LinkedIn: https://www.linkedin.com/in/christophefoulon/ Christophe's Website: https://christophefoulon.com/ Christophe's Podcast: https://podcasts.apple.com/us/podcast/breaking-into-cybersecurity/id1463136698 Transcripts: https://docs.google.com/document/d/1UytoyelIMezzbtxdPHo5FE_oLiXYS_58 Chapters 00:00 Introduction to the Episode 00:27 Meet the Guest: Christophe Foulon 01:30 Christophe's Journey into Cybersecurity 06:24 The Allure and Challenges of a CISO Role 09:55 Developing Political and Leadership Skills 20:30 Aligning Team Members with Their Strengths 31:34 Navigating HR and Diversity in Cybersecurity 36:29 Becoming a Fractional or Virtual CISO 42:27 Final Thoughts and How to Connect with Christophe
GuestSeth Pinegar, West Coast Regional Director, The CFO CentreWebsitehttps://www.cfocentre.com/us/BioSeth has 25+ years' experience in helping companies successfully seed, develop, grow, finance, operate, strategize, execute, acquire, consolidate and/or enable investor exits – first with nearly a decade in TMT investment banking with JPMorgan and UBS Investment Bank, followed by Corporate Development and CFO roles in several successful technology and services companies. Since 2017 Seth has launched and run CFO Centre first in Shanghai, China and now the West Coast USA, having worked with dozens of clients to bring them the best of its global platform.A business-focused fractional CFO and adviser, Seth's work has included day-to-day operational work such as restructuring and leading Finance teams, to improving financial reporting and transparency, structuring and leading new business initiatives, operational restructurings and cost reductions, and directing company growth in a financially healthy and investor exit-friendly way.Seth has led over $7bn in equity and debt financings for companies in all stages of development, as well as structured and led M&A transactions (buy-side and sell-side) totaling over $5bn in aggregate value. Having done both numerous times at scale and involving sophisticated counterparties (i.e. institutional investors/lenders and publicly-traded companies), he has an acute awareness of requirements for successful deals, and thus provides exceptional strategic advice for optimizing numerous medium- and long-term outcomes.
Send us a textIf your marketing feels scattered, your team's unclear on what's working, and the KPIs don't connect to revenue, this episode was built for you.I sat down with Josh Ramsey, fractional CMO, founder of JRCMO and a full-stack marketing agency, and the strategist behind more than 80,000 campaigns. We talk about what happens when marketing becomes too tactical, and how to rebuild from a systems-level perspective.Josh shares why clarity in messaging, positioning, and internal operations matters more than chasing the next trend, especially for digital agency owners scaling past 7 figures. He breaks down how he uses personalized KPIs, 30-day diagnostic audits, and team alignment frameworks to fix the real problems under the hood. This episode explores blind spots, strategic navigation, and how a fractional CMO can help you scale without wasting time, money, or team energy.
SUMMARY: In this episode, Aaron and Terryn dive deep into a critical question that growing businesses often face: when is it time to move from agency or fractional support to hiring full-time team members? They explore the real costs—both financial and operational—of sticking with part-time help too long, the role of SOPs in smooth transitions, and how to approach hiring decisions with strategic clarity. Whether you're overwhelmed with part-time hires, approaching a growth phase, or managing team bandwidth issues, this conversation delivers clear, actionable insight. With plenty of practical wisdom from working inside dozens of client operations, this is your guide to scaling with intention. Minute by Minute: 00:00 – Introduction 03:00 – The Big Question: When Do I Need Full-Time Help? 05:00 – Why Agencies Are Easy but Not Always Ideal 07:00 – SOPs: Your Secret Weapon for Smooth Transitions 09:00 – Start Small: VA or Part-Time Options First 11:00 – Look Inside First: Promoting Internally 13:00 – Offboarding with Strategy, Not Emotion 15:30 – Timing Is Everything: Don't Make Big Moves Mid-Launch 17:00 – Let the Metrics Guide You 18:40 – Hiring Operators: The Nuance of Timing and Trust 21:00 – Expectations + Communication = Success
Why do so many software teams feel busy — but deliver so little value? Fractional tech leader Thanos Diacakis shares why shipping more features doesn't always mean progress. Drawing on 25+ years in software — from startups to scaling JUMP Bikes at Uber — he explains how to escape the trap of over-planning, feature overload, and technical debt. Listen to learn: Why planning more often leads to less progress What non-technical leaders need to ask their tech teams How to find your team's bottleneck (and why that changes over time) The 4 stages of becoming a high-velocity software team If you're a founder, product leader, or innovation exec frustrated by slow progress, this episode will give you the mindset and tools to course-correct. Follow Thanos Diacakis on LinkedIn and on his website. Chapters 02:01 — Stop planning, start shipping 06:16 — Software isn't construction: you can't forecast innovation 09:58 — The 4 stages of high-velocity teams 13:56 — Spot the bottleneck, fix the system 20:11 — How business and tech teams can actually work together FREE Course: 5 Tech Concepts Every Business Leader Needs To Know https://www.techfornontechies.co/freecourse Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University. For the full transcript, go here: https://www.techfornontechies.co/blog/263-the-feature-factory-trap-when-output-doesnt-equal-progress
More sets = more gains? Not so fast. In this episode of The Fitness League, we break down a brand-new meta-analysis that challenges the age-old belief that more training volume always leads to better results. We'll walk you through what 67 studies revealed about how many sets per muscle group actually lead to optimal hypertrophy and strength—and where doing more can actually backfire. Whether you're lifting 3x per week or programming for clients, this is the data-driven breakdown you've been waiting for. Learn the sweet spot for per-session volume, the difference between total vs fractional sets, and how to structure your week for max muscle without burning out. You'll walk away with clear answers to: How many sets per muscle actually lead to growth? What's the best training split for strength and recovery? Are you doing too much in one workout? Why volume cycling may outperform flat set plans How to tell if your training is pushing results—or stalling them Spoiler: Quality > Quantity. And your nervous system will thank you. APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching SDE Method app: https://www.lvltncoaching.com/sde-method-app Project B Waiting List https://quest.lvltncoaching.com/project-b Macros Guide https://www.lvltncoaching.com/free-resources/calculate-your-macros Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/freebies Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters 00:00 Introduction to Training Volume 02:47 The Science Behind Volume and Hypertrophy 05:42 Understanding Sets: Direct, Fractional, and Total 08:27 Hypertrophy vs. Strength: The Set Debate 11:08 Finding the Sweet Spot in Training Volume 14:18 Efficiency in Training: Avoiding Junk Volume 17:18 Personal Experiences and Misconceptions in Training 20:26 Understanding Strength vs. Hypertrophy 24:39 The Importance of Intensity in Training 27:50 Quality Over Quantity in Workouts 29:28 Real World Application of Training Volume 33:28 Optimal Training Splits for Muscle Groups 36:23 Training Frequency and Adaptation 37:37 Balancing Strength and Cardio 40:10 The Importance of Recovery 44:16 Volume and Individuality in Training 47:59 Psychological Aspects of Training 49:49 Volume Cycling and Programming Strategies 53:29 Final Takeaways and Project Updates
Everything's moving so fast lately, it's easy to feel like you're falling behind before you even understand what's changing. AI pops up everywhere—from headlines to job descriptions—and it's not just hype anymore; it's real, and it's reshaping how things get done. That sense of being overwhelmed isn't just about the tools—it's the fear of being replaced, of not knowing where you fit anymore. But buried in that fear is usually a quiet curiosity, wondering if there's still a place to adapt instead of just survive. https://www.youtube.com/watch?v=-dRTovoG2ao Greg Jameson is a longtime tech entrepreneur and early adopter of AI, with roots in computing going back to the 1980s. He's authored several books and built tools for e-commerce, real estate, and coaching. Today, he talks about using AI to scale personal expertise through his “Analyze to Win” program. The program helps professionals create virtual coaching versions of themselves using advanced AI. His focus is on using tech to amplify impact, not replace the human touch. Stay tuned! Resources: Greg Jameson | Your AI Architect for Business Success Follow Greg Jameson on Facebook Connect with Greg Jameson on LinkedIn
Executives Are Losing LeverageHire Yourself Podcast with Pete GilfillanFor decades, senior-level executives were in the driver's seat—commanding top salaries, negotiating favorable terms, and enjoying long-term security. But the tide has turned. The rise of AI, automation, organizational flattening, and shifting corporate priorities have dramatically changed the game. In today's episode, Pete Gilfillan breaks down the seven major forces eroding executive leverage and why even high performers are now finding themselves pushed out or replaced.Whether you're still climbing the corporate ladder or already feeling the pressure, Pete shares what you must do now to stay in control of your career—and your income. If you're a senior executive, this is the wake-up call you can't afford to miss.In this episode, Pete discusses:AI and Automation Are Replacing Leadership TasksCompanies are using AI to automate decision-making, reporting, and forecasting—functions once handled by high-level executives.The Rise of Fractional and Interim ExecutivesBusinesses no longer need full-time leadership for every role. Fractional execs are in—and long-term contracts are out.Corporate Restructuring Targets High SalariesIn cost-cutting initiatives, executives are often the first to go. Downsizing and flattening organizations hit upper management hardest.Younger, Tech-First Leaders Are In DemandBoards and CEOs are replacing traditional leaders with more agile, tech-savvy talent who understand the digital age and adapt fast.Key Takeaways:Executive job security is fading fast.Even senior roles are being restructured or eliminated.Your leverage as a leader isn't what it used to be.AI, cost pressures, and corporate shifts have changed the game.Franchise ownership can offer income diversification.Start part-time or prepare your exit plan before you're forced out.Now's the time to take back control.Don't wait for a severance package—build your safety net now.“The leverage executives once had is gone. Build your own path—before someone else takes it from you.” — Pete GilfillanCONNECT WITH PETE GILFILLAN:
In this episode of The Fractional CMO Show, Casey Stanton challenges the hype around “consulting for equity” and delivers a sharper, more lucrative path: earning upside as a fractional CMO—without getting tangled in risky cap tables. Casey breaks down why equity is often a mirage and why true leverage lies in performance-based revenue sharing. He shares the unique power fractional CMOs have to elicit real change inside organizations—unlike consultants or advisors—and how this access gives them an unmatched opportunity to capture upside. You'll learn how to structure smarter deals, set non-negotiable cash rates, and build a portfolio of short- and long-term payoffs across multiple clients. Packed with mindset shifts and tactical advice, this episode is your blueprint to work with hungry, fast-moving entrepreneurs, avoid dead-end retainers, and create life-changing income as a fractional CMO who solves for speed, not cost. Key Topics Covered: -Why equity isn't the ideal vehicle for upside -How fractional CMOs uniquely earn performance-based upside -Importance of charging full cash rate before negotiating upside -Structuring a portfolio of clients with varied risk and reward -When to approach clients: M&A, funding rounds, or founder readiness -What to look for in high-potential, fast-moving entrepreneurs -The power of positioning yourself as the best -Why being a true leader inside the company drives better outcomes
In this episode of the Drop In CEO podcast, Deb Coviello welcomes Lance Cayko, a serial entrepreneur, architect, builder, and co-founder of F9 Productions. Lance shares his journey from rural North Dakota to building a vertically integrated business in architecture, construction, and real estate development. The conversation explores the value of mentorship, the design-build model, affordable sustainability, and the importance of finding the right business partner. Lance also offers advice for aspiring entrepreneurs and insights into building a client-focused, resilient business. Episode Highlights: 06:10 Early Lessons in Entrepreneurship and Money 15:30 Discovering Architecture and the Power of Mentorship 23:45 Building F9 Productions During the Great Recession 32:20 The Design-Build Model Explained 39:00 Niche Client Selection and Business Philosophy 45:15 Affordable Sustainability in Architecture Lance Cayko is an award-winning architect, builder, educator, and serial entrepreneur. As co-founder of F9 Productions, a top-rated design-build firm in Longmont, Colorado, Lance brings deep expertise in architecture, construction, and real estate development. He holds degrees in Building Construction Technology, Environmental Design, and a Master of Architecture, graduating top of his class with the McKenzie Thesis Award. Lance teaches at CU Boulder and NDSU, co-hosts the Inside the Firm podcast, and leads Longmont Community Gardens as founder and president. A proud dad and professional fisherman, Lance is passionate about building stronger communities—one project, class, and garden at a time. Connect with Lance Cayko: Instagram: @fishingwithlance Company Website: f9productions.com For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
In this episode of the Drop In CEO podcast Dr. Denise Brown, a transformative leader in healthcare with over three decades of experience, shares her journey from medical school to becoming a Chief Strategy Officer and eventually a CEO. She discusses how she chose personal satisfaction over traditional success metrics, emphasizing the importance of making conscious, heartfelt decisions in both personal and professional life. The conversation also explores Dr. Brown's book, 'The Fairy God Doctor's Guide to a Good Life,' focusing on the seven prescriptions she outlines for living a fulfilled life. Both hosts discuss the challenges and rewards of embracing one's true self in leadership roles. Episode Highlights: 05:19 Choosing Satisfaction Over Success 11:06 Insights from 'The Fairy God Doctor's Guide to a Good Life' 14:37 Balancing Life and Leadership 20:47 Mentorship and Legacy With over three decades of experience in healthcare as a physician, CEO and Chief Strategy Officer, Denise S. Brown, MD is a transformative leader who helps women in business learn how to prioritize and avoid maternal overwhelm. A thought leader in self-care activities for women, she brings her expertise to books for successful women. A graduate of The University of Chicago's Pritzker School of Medicine, with training at Stanford and Vanderbilt, she lives with Alex, her childhood sweetheart of 28 years, and their sons Will and Hank. Connect with Dr. Denise Brown: Instagram: @thefairygoddoctor Company Website: https://www.sagepartners.net/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
Get free chapters of my book, Good Talk, and master the art of conversations big and small: https://www.danielstillman.com/good-talk Please support the podcast!
Michelle Herscu is the founder and CEO of MLHC Professional Corporation, who helps small business owners transform their financial operations through bookkeeping and Fractional CFO services.Through her strategic approach combining financial insights and practical systems, Michelle guides clients to understand their numbers and make decisions that contribute to sustainable growth, drawing from her 20+ years of experience across banking, risk management, and accounting.Now, Michelle's journey from bank economist and Visa risk manager to CFO demonstrates how diverse financial experience can revolutionize traditional accounting services.And while building her Canadian-based CPA firm with a focus on "slow and steady" achievement, she's helping business owners optimize their operations, establish effective KPIs, and regain control of their financial performance.Here's where to find more:www.mlhc.infohttps://www.linkedin.com/in/michelle-herscu-cpa___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
From Soccer to CFO Strategy with Stanislav Sukhinin of SorsoOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Stanislav Sukhinin, Founder and CEO of Sorso, a fractional CFO firm helping outpatient healthcare clinics improve financial health, drive growth, and prepare for acquisition. Stanislav blends his background in team sports with deep financial expertise to show how leadership, strategy, and collaboration can transform a clinic's trajectory. This episode delivers practical insights for healthcare founders who want to get out of the weeds and into sustainable, data-driven growth.Why Clinics Need More Than a Bookkeeper to GrowDrawing inspiration from soccer, Stanislav explains how successful clinics operate like high-functioning teams—where every department, from billing to operations, must work together toward a shared goal. He highlights the complex financial challenges clinics face, especially in dealing with delayed insurance reimbursements, unpredictable revenue, and cash flow gaps. These issues often leave owners with an unclear picture of their clinic's true financial health, which can stall growth and undermine decision-making.That's where a fractional CFO comes in. For clinics generating $3M or more in annual revenue, a strategic financial partner can help owners shift from reactive bookkeeping to proactive financial leadership. Stanislav shares how Sorso helps clinics implement systems, optimize revenue cycle management, and prepare for potential acquisition opportunities by standardizing operations and improving margins. He emphasizes that financial leadership is not just about compliance—it's about aligning financial strategy with long-term business and personal goals.Whether you're optimizing reimbursements, opening new locations, or considering a sale in the next 3–5 years, this episode offers actionable advice on building financial systems that scale. From reviewing payer performance to tracking key metrics like gross margin and cash flow, Stanislav outlines how outpatient clinics can make smarter decisions—rooted in both teamwork and data.About Stanislav SukhininStanislav Sukhinin is the Founder and CEO of Sorso, a fractional CFO firm specializing in outpatient healthcare clinics. With a background in finance and a passion for systems thinking, Stanislav helps clinic owners build sustainable businesses through strategic planning, operational insight, and financial clarity.About SorsoSorso provides fractional CFO services tailored to the needs of outpatient healthcare clinics. From revenue cycle optimization to acquisition readiness, Sorso partners with clinic owners to turn complex financial data into clear, growth-focused decisions. The firm serves practices generating $3M+ in annual revenue and looking to scale with confidence.Links Mentioned in this Episode:Sorso WebsiteStanislav Sukhinin on LinkedInEpisode Highlights:How team sports taught Stanislav key lessons for business leadershipThe biggest financial pain points facing outpatient healthcare clinicsWhy bookkeeping alone isn't enough for growth-focused practicesWhen to bring in a fractional CFO—and what criteria to considerActionable steps for improving clinic cash flow and preparing for...
In this episode of Law Talk with the Flock, CEO Jeana Goosmann teams up with law partner Barry Sackett to spotlight an innovative legal solution tailored for growing businesses: Fractional General Counsel (“GC”).With a career spanning in-house leadership and private practice, Barry unpacks how Goosmann Law Firm's Fractional GC model provides executive-level legal insight—without the overhead of a full-time hire. Whether it's HR, contracts, insurance, M&A, or supply chain disputes, today's businesses face fast-moving legal challenges. This episode explores how having a dedicated legal partner on call helps leaders make confident decisions, stay compliant, and avoid costly setbacks.Goosmann's Fractional GC clients benefit from a consistent, transparent cost structure and a close advisory relationship with an attorney who understands their business. They also gain access to the firm's full team of 30+ legal professionals, covering everything from employment and IP to litigation and tax.At Goosmann, Fractional General Counsel isn't just a service—it's a smarter, more agile way to manage legal risk.Visit our Website Follow Us on LinkedInSubscribe to our NewsletterRead Jeana's Book: Worth It
"You can't talk your way into success, your product has to be wonderful, and customers have to love it." In the Season 2 premiere of Growth Talks, Jaleh Bisharat, fractional CMO at Skillshare, joins Right Side Up Founder and host Tyler Elliston, to share her CMO playbook built on two decades of leadership across companies like Eventbrite and OpenTable. She breaks down how CMOs can make an impact in their first 90 days and why strategic focus is one of marketing's most powerful levers. Jaleh also shares how to build high-performing teams and translate customer insights into strategy—drawing on early career lessons from Amazon, where she saw how a customer first mindset fuels lasting growth.
In this episode of the Drop In CEO podcast Errol Allen shares insights on helping C-Suite leaders and organizations enhance their process efficiency, reduce costs, and achieve better business outcomes. Errol delves into the importance of process documentation, the role of CEOs in leading these initiatives, and the benefits of thorough documentation for training and internal operations. Highlighted is a case study where Errol helped a company streamline operations, resulting in improved morale, better performance, and increased company value. Tune in to learn how to overcome resistance in process documentation and when to consider automation for optimal efficiency. Episode Highlights: 02:15 Errol's Personal and Professional Journey 10:27 The Importance of Process Documentation 21:22 Navigating Resistance and Achieving Buy-In Errol Allen is a process improvement and systems expert who helps organizations align people, processes, and technology for better efficiency and ROI. With a hands-on approach shaped by roles at companies like ADT, GEICO, and The Houston Post, Errol launched his consulting business in 2011 to pursue his passion for smart systems and stellar service. He facilitates cross-functional process improvements across industries like property management, logistics, and manufacturing. A Houston native and natural storyteller, Errol’s insights have been featured in the Houston Business Journal, Customer Experience Magazine (UK), and more. His favorite saying? “I’m just having fun!” Connect with Errol Allen: LinkedIn: https://www.linkedin.com/in/errolallen/ Company Website: http://www.errolallenconsulting.com For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
The reckoning is here. Once a safe harbor, Big Tech has finally also gone full out on layoffs. Is this a structural shift to employment in Tech? Will the subsequent talent spillover be great for start-ups and entrepreneurship? Will it positively affect other industries?In this episode of Tech Deciphered, we will answer these and other questions in a deep discussion on the Global Tech Labor reset.Navigation:Intro (01:34)Layoffs & RestructuringShifts in Compensation & PerksRise of Fractional, Freelance, and Solopreneur WorkTalent Spillover to Other SectorsGeography & Culture ShiftsConclusionOur co-hosts:Bertrand Schmitt, Entrepreneur in Residence at Red River West, co-founder of App Annie / Data.ai, business angel, advisor to startups and VC funds, @bschmittNuno Goncalves Pedro, Investor, Managing Partner, Founder at Chamaeleon, @ngpedroOur show: Tech DECIPHERED brings you the Entrepreneur and Investor views on Big Tech, VC and Start-up news, opinion pieces and research. We decipher their meaning, and add inside knowledge and context. Being nerds, we also discuss the latest gadgets and pop culture news Subscribe To Our Podcast Nuno Goncalves PedroWelcome to Episode 66 of Tech DECIPHERED. Today, we'll talk about the global labour tech reset. Tech and big tech, which seemed immune to any lay-offs, seems now to be under fire. Massive lay-offs over the last 2.5 years, a lot of discussion around the importance of having a computer science, computer engineering background, and so what seemed to be a safe haven for any graduate is now under stress. Today, we will discuss the structural perspective on what's happening in the market, if this is a long-term trend or not, what has led us to this, and what is next. We'll talk about the rise of fractional freelance and solopreneur work, as well as talk about talent spillovers, and some of the usual geographical dynamics around the space. Bertrand, a huge shift in tech. Bertrand SchmittYes, definitely. It's pretty big. I think it started probably around 2022, once we got some changing interest rates that have a pretty massive impact in stock prices for a lot of companies. At that time, a lot of companies decided, and usually under some pressure, that it was time to be more efficient, to generate more cash. Yes, you want to grow, but not grow at all cost. You have to go efficiently. That's when we started to see some share price going down and step by step, quarter after quarter. Some change in attitude with a lot of big tech and that has created some impact in term of lay-off from different parts of the business, from the sales team to the DNA, to even engineering R&D. What is also been happening since 2022, 2023 is a change of focus. A lot of focus is being put in AI. A lot of investment in CapEx is going to AI. At some point, if you want to keep doing all this investing, investments, you might have to get some other part of the business in order to create additional savings to do all the spend you can in AI. There has been more recently a switch. It's not about just efficiency to push all the… But generating the ability to invest in AI. Nuno Goncalves PedroIt's part of a broader movement. Before we step back a little bit and go back in history, even recently, we've heard that there's talks between Meta and a bunch of private equity firms like KKR, Brookfield, Apollo, and others, to actually help in financing data centers. Meta is a gigantic company, so one would assume they have cash to do all these things. Maybe they don't. To your point, that level of efficiency that is now needed in the market where you need to throw actual money, CapEx, into the building of infrastructure, the building of the core underpins of what you're doing is pretty vital. But let's go back a little bit of a second, and we've talked about it maybe in our early episodes. Companies like Meta, Facebook back in the day, Google, Alphabet now,
From the archive - This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Remy Jacobson has been the Chief Executive Officer of J Cube Development since 2012. In 2011, Remy transitioned into crypto, where he quickly developed a passion for cryptocurrency and blockchain technology. He began his career in blockchain as a miner, building his first mining operation called Liquid Bits. This operation quickly evolved into a more substantial company called CoinWare, which became one of the first commercial mega mines in 2013. Top 3 Value Bombs 1. It is all about working - but not just working, rather smart working. 2. RealT is DeFi - they are decentralized. All investors are masters of their own decision. 3. Invest early. Ownership Reinvented. Fractional and Frictionless Real Estate Investing - RealT Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. OddsJam - Ready to launch your own sports betting platform? OddsJam's real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount.
Geoff Ketterer was this week's guest on Success Profiles Radio. He is a Fractional CRO who specializes in aligning marketing and sales into an unstoppable revenue machine. He scaled Functional Medicine Academy from $7000 to $1 million/month in just nine months and has since helped over 150 businesses build high-performance ales systems. We discussed what he learned as an award-winning chef and how it translated to business, a day in the life of a Chief Revenue Officer, who his perfect client is, setting up systems to track numbers, and improving lead quality. In addition, we talked about his formula for creating and posting content, what separates elite salespeople from average ones, finding A-players for your team, getting past gatekeepers, using Chat GPT to improve your sales skills, and how to level up your sales team. We talked about so much more on the show. You can listen and subscribe to the show on Apple Podcasts/iTunes, Spotify, Audible, and iHeart Radio. You can also hear it at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts
In this episode of the Drop In CEO podcast Ashish Gupta, founder and CEO of ScaleUpExec, shares his journey from co-founding a wireless technology company acquired by Qualcomm, to working at Apple, and eventually starting his own firm focused on fractional leadership for small and medium-sized businesses. They discuss the importance of understanding the needs of both the business and its team, the challenges and strategies involved in transforming distressed businesses, and the benefits of having a versatile COO. Ashish emphasizes the value of introspection for entrepreneurs to clearly define their business goals and align their teams accordingly. Episode Highlights: 02:28 Ashish Gupta's Journey: From Wireless Tech to Apple 03:44 Entrepreneurial Challenges and Successes 05:52 Transforming a Distressed Business 08:55 Insights on Leadership and Team Building 17:29 The Role and Impact of Fractional COOs Ashish has had a long journey in business and tech - selling 2 businesses where he was founder-level, managing a $2B/year budget at Apple, and now running a fractional COO firm that has turned around over 20 businesses. He is an expert at helping leaders and businesses reach their potential. Connect with Ashish Gupta: LinkedIn: https://www.linkedin.com/in/ashish-gup/ Company Website: https://scaleupexec.com/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
In this episode of the Healthy, Wealthy and Smart podcast, host Karen Litzy welcomes Elizabeth Chabe, MBA, MS, CEO of High Touch Group and author of "The Giant's Ladder, The Science Professional's Blueprint for Marketing Success." Elizabeth shares her expertise in marketing within the science and technology sectors, particularly focusing on biotech and MedTech. She discusses the challenges faced by innovators in getting their ideas noticed and provides insights on how to market groundbreaking work effectively. Listeners will gain valuable strategies for building brand awareness and achieving market traction, making this episode a must-listen for health and wellness professionals looking to amplify their impact. Join Tara and Elizabeth as they explore the intersection of science, storytelling, and strategy in marketing. Time Stamps: [00:01:43] Marketing strategies for science professionals. [00:04:33] CRISPR and corporate strategy. [00:10:58] Fractional wet lab space. [00:12:08] Storytelling in scientific marketing. [00:15:50] Founders and product-market fit. [00:19:24] Selling scientific products effectively. [00:25:20] Business strategy vs. marketing gloss. [00:29:43] Science marketing for founders. [00:34:40] Marketing strategies for researchers. [00:38:04] Philanthropic support for dog rescue. [00:39:19] Importance of mission in business. More About Elizabeth: ELIZABETH CHABE (MBA, MS) is an author, entrepreneur, and recognized strategic marketing consultant for science, engineering, and technology organizations. Her work has been featured in The New York Times, Popular Science, Entrepreneur, CNBC, Composites World, and 360Dx, among others. As the founder and CEO of High Touch Group, Elizabeth oversees a team that develops marketing and PR strategies for advanced science, engineering, and technology organizations. Through High Touch Group's holistic, comprehensive marketing services, clients generate more leads, drive revenue, and elevate their brands into the global B2B space. Her work as a strategic consultant has been instrumental to biotechnology, energy, advanced materials, advanced manufacturing, robotics, and automation companies. Since her first business venture at the age of nine, Elizabeth has built and overseen countless successful research programs and marketing teams. As the former senior manager of digital and strategic marketing at the Jackson Laboratory (JAX), she developed the marketing strategies for its mouse model portfolio, model generation (CRISPR), and in vivo contract research services. Prior to joining JAX, she oversaw global communications for the Advanced Structures and Composites Center in Maine. There, she managed projects including the center's offshore wind research program, the largest research and R&D program in Maine's history. Since 2018, Elizabeth has been a governor-appointed director of the Maine Venture Fund. An inveterate traveler, she splits her time between the US and developing world communities. She currently resides in Mexico with her husband and rescue dogs. Resources from this Episode: July 17th Jane Q&A Webinar High Touch Group Elizabeth's Website Elizabeth on LinkedIn Giant's Ladder Book Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio
Get a free strategy call with REI print mail to see if mail is a great option for you Click on this link below and schedule a call.https://go.reiprintmail.com/brian-davilaIf you are someone that wants to start flipping real estate , wholesaling real estate or buying real estate then you should work with Brian Davila one on one to build or scale your business. HE has closed 300+ real estate transactions, owns a multi million dollar real estate portfolio and has helped hundreds of people start or scale their real estate businesses. Check on the link below and watch the quick video If you would like to work with Brian on flips, wholesales, or coaching, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram - https://www.instagram.com/thebriandavila/If you're raising capital and have a network of investors, Fractional is your unfair advantage.It lets you legally raise, even from unaccredited investors, without spending months on legal setup or drowning in back-office work. You can launch a compliant raise in minutes on Fractional. Operators like Pace Morby have already raised over $400 million through the platform. Learn more at www.Fractional.app and start unlocking your network.---If you would like to work with Brian on flips, wholesales, or coaching, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram - https://www.instagram.com/thebriandavila/
Tim Dyck is the founder of Best Culture Solutions and a seasoned expert in leadership development, employee engagement, and culture transformation. With a strong background in designing meaningful customer and team experiences, Tim is passionate about helping businesses thrive through intentional design and fractional leadership. "Leadership starts with self. Leaders build leaders." – Highlighting the importance of designing a process that begins with personal discipline. "If you don't have a process, how can you expect to achieve repeatable results?" – Emphasizing the foundational role of process in business and leadership success. Mike and Tim explore how fractional work can help businesses fill critical gaps fast, manage uncertainty, and create memorable customer experiences. They break down leadership mindset, designing for success, and why managing expectations matters. This episode helps leaders rethink how they structure their team, processes, and strategy with clarity and intent.
In this episode of the Drop In CEO podcast Noel Massie shares his journey from starting as a part-time supervisor to becoming Vice President of UPS’s US Delivery Operations. He emphasizes the importance of intentional leadership, focusing on the development of team members, and shares his insights on effectively communicating and influencing without coercion. Noel discusses his book, 'Congrats You've Been Promoted,' which offers practical advice for new and seasoned leaders alike. Additionally, he talks about his extensive involvement in community service and the impact of projects like second grade literacy initiatives. Episode Highlights: 09:13 The Importance of Investing in People 20:55 The Importance of Communication Skills 21:31 Directional Communication: A Key Leadership Skill 22:37 The Tactical Side of Leadership Noel Massie began working for UPS part time during college and rose through the ranks tobecome vice president for UPS’s US Delivery Operations. Before his retirement in 2019, heoversaw 200,000 employees who were led by 12,000 supervisors. In this role, Noel supportedand guided the package delivery and logistic services in the United States. He continues tomentor young leaders and supervisors. Connect with Noel Massie: LinkedIn: https://www.linkedin.com/in/noel-massie-8b7511a/ Company Website: https://noelmassie.com/ Masterclass: https://noelmassie.com/choose-your-bonus-package/#masterclass For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.