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In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.
Innovation occurs across many areas, and compliance professionals need not only to be ready for it but also to embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom Fox welcomes back Gerry Zack to discuss a novel service offering in the compliance and risk management community: fractional and adjunct risk professionals. Zack explains how these roles can supplement companies that lack certain expertise or can't afford full-time positions, particularly highlighting the benefits of long-term relationships. The discussion also covers the distinctions between compliance and broader risk management, the flexibility of fractional contracts, and the importance of alignment in risk management practices across different organizational departments. Key highlights: Exploring the Concept of Fractional CCO Long-term Benefits of Fractional Roles Risk Professional Services vs. Compliance Applications and Benefits of Fractional Roles Challenges and Considerations Resources: Gerry Zack on LinkedIn Risk-Trek website Innovation in Compliance was recently ranked 4th among Risk Management podcasts by 1,000,000 Podcasts.
THE PILOT TO PILOT MAGAZINE HAS LANDED!!!!!Thirteen articles + thirteen companion podcasts.Read. Listen. Share.Thinking about making the jump from fractional to the airlines—or wondering which path is right for you? In this episode, I break down my personal experience going from flying the Citation Latitude at a fractional operation to flying a 737 as a major airline pilot.We cover the real pros and cons of each career path: the seven-day work weeks and FBO life of fractional flying versus the "turn left and you're done" simplicity of airline operations. From quality of life changes after becoming a parent to the grind of short-call reserve, I try to give an honest, no-holds-barred comparison of both worlds.Whether you're chasing Garmin avionics and owner interactions or looking for longer overnights and schedule predictability, this episode will help you understand what to expect from each side of the professional pilot world.Topics covered:Quality of life: 7 on 7 off vs. airline schedulingCustomer service and crew dynamicsThe reality of short-call reserveMaking the decision that's right for your family
What does it really take to go from losing $55,000 to raising over $400 million? In this episode of the Disruptors Podcast, we sit down with Stella Han, founder of Fractional, to break down how she rebuilt after a major financial loss and went on to help founders, operators, and investors raise hundreds of millions through a new capital model. Follow Stella Han https://www.linkedin.com/in/hanstella https://www.instagram.com/hellastellah https://www.fractional.app Watch this episode on YouTube https://www.youtube.com/watch?v=Dc6tyyTTu7I
The Singapore Government has teamed up with New Zealand-founded start-up The Fractional Directory for a new pilot programme. The project will pair fractional leaders - experienced professionals who work with multiple organisations on a flexible basis - with Singaporean companies. Company CEO Michelle Allbon says this may seem similar to consultant roles, but there's some key differences. "The different between consulting and fractional is that a fractional leader is fully embedded...we've seen this be really, really effective, it's not just giving them advice and throwing their PowerPoint over the wall." LISTEN ABOVESee omnystudio.com/listener for privacy information.
The Singapore Government has teamed up with New Zealand-founded start-up The Fractional Directory for a new pilot programme. The project will pair fractional leaders - experienced professionals who work with multiple organisations on a flexible basis - with Singaporean companies. Company CEO Michelle Allbon says this may seem similar to consultant roles, but there's some key differences. "The different between consulting and fractional is that a fractional leader is fully embedded...we've seen this be really, really effective, it's not just giving them advice and throwing their PowerPoint over the wall." LISTEN ABOVESee omnystudio.com/listener for privacy information.
What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen? You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb. In this episode, Vena shares her unexpected journey into coworking, how her husband's early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or open coworking setup. If you've ever wondered whether part-time private offices can actually work, Vena is proof that they can—not only functionally, but profitably. We talk about: How her background as a hairstylist and certified life coach shaped her philosophy as an operator How she runs a mostly unstaffed space while still delivering a boutique, high-touch experience Why her day passes and conference room rentals have become an unexpectedly strong revenue driver The power of being embedded in the local community—especially in smaller markets Why her 24 five-star Google reviews in year one are no accident The Foundry Workspaces' next chapter: a new workshop space coming in 2026 Vena's story is such a refreshing reminder that coworking doesn't have to look one certain way. You can take the space you already have, design around the needs of the people in your community, and create something that is profitable, personal, and sustainable. Resources Mentioned in this Episode: Vena Boddy on LI The Foundry Workspaces' website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube
What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen? You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb. In this episode, Vena shares her unexpected journey into coworking, how her husband's early entrepreneurial experiences inspired their model, and why she leaned fully into fractional private offices instead of the typical dedicated office or open coworking setup. If you've ever wondered whether part-time private offices can actually work, Vena is proof that they can—not only functionally, but profitably. We talk about: How her background as a hairstylist and certified life coach shaped her philosophy as an operator How she runs a mostly unstaffed space while still delivering a boutique, high-touch experience Why her day passes and conference room rentals have become an unexpectedly strong revenue driver The power of being embedded in the local community—especially in smaller markets Why her 24 five-star Google reviews in year one are no accident The Foundry Workspaces' next chapter: a new workshop space coming in 2026 Vena's story is such a refreshing reminder that coworking doesn't have to look one certain way. You can take the space you already have, design around the needs of the people in your community, and create something that is profitable, personal, and sustainable. Resources Mentioned in this Episode: Vena Boddy on LI The Foundry Workspaces' website Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube
If you want to get stronger, look toned again, improve your metabolic health, and age well, you need to be building muscle. And to build muscle, you have to keep challenging your body as it gets stronger. And one way to increase the challenge is to increase weights. But how fast should you be increasing your weights?In this episode, I break down: • Why form always comes first• When you're actually ready to go up in weight (hint: it's not every session) • Practical tips: fractional plates, slow eccentrics, and adding plates to weight stacksP.S. In the last two episodes, I explained what progressive strength training is and the three ways you can apply progressive overload so check those out for more insights into getting the most out of the time you spend training.Resources mentioned: • Fractional plates• FlipStik phone mount for form videos• Episode #146: What Progressive Strength Training Is and Why It's So Effective After 40 • Episode #147: 3 Kinds of Progressive Overload and Practical Tips to Use ThemSend me your thoughts
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whole lot of variety. In this episode, Drew brings together three former full-time CMOs who now serve as full-time fractionals: Alan Gonsenhauser (Demand Revenue), Katrina Klier (Sage Strategy Group), and Marshall Poindexter (yorCMO). They get into what it really takes to succeed in the role, from setting expectations with CEOs and boards to choosing the right clients, managing time and scope, and knowing when the fractional model fits and when it is time to move on. In this episode: Alan builds trust fast with structured discovery across leaders and the board, using "three magic wishes" to surface priorities before acting. Katrina ties marketing priorities to financial and board targets so strategy supports existing growth and margin commitments. Marshall differentiates fractional work from consulting, using a simple framework and 90-day sprints to drive execution through in-house teams or agencies. Plus: Narrowing your niche so you attract clients where you create outsized value How to set scope, cadence, and availability so part-time does not quietly become full-time Using process, sprints, and metrics to stay focused when new requests pop up Planning the transition, from mentoring the incoming full-time CMO to creating a clean off-ramp Tune in if you are considering going fractional, hiring a fractional CMO, or just trying to understand how this model fits into the modern CMO career. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Building a Strong Business Foundation with Lyndsay StaffordIn this episode, host Josh Elledge interviews Lyndsay Stafford—founder and CEO of Stafford Solutions—to explore the essential building blocks entrepreneurs often overlook. Lyndsay shares insights from her corporate retail background and her work helping small business owners create clarity, strengthen their branding, and build systems that support long-term growth. Her perspective offers grounded guidance for business owners who feel overwhelmed and want a clearer path to scaling sustainably and confidently.How Strong Foundations Drive Sustainable Business GrowthLyndsay explains that many entrepreneurs struggle because they attempt to grow without establishing core foundational elements such as documented processes, consistent brand messaging, and organized operations. Without these essentials, even the best marketing efforts fall flat because the business lacks the structure needed to support visibility, lead flow, and client experience. She encourages business owners to start by performing internal audits of their branding and systems, ensuring every touchpoint—from online presence to client onboarding—reflects a cohesive, professional identity before investing more heavily in marketing.She also discusses the importance of maintaining a strong and intentional online presence, emphasizing that outdated websites, inactive profiles, and misaligned advertising can erode trust. Lyndsay stresses the value of strategic content creation, setting healthy boundaries with social media use, and delegating platform management to experts when possible. By prioritizing creation over consumption and developing a sustainable posting strategy, business owners can strengthen authority and become the obvious choice in their market.Finally, Lyndsay highlights the growing role of fractional services in supporting small business growth, especially for companies not yet ready to hire full-time specialists. Fractional support provides access to branding experts, operations strategists, and marketing professionals without the financial burden of full-time salaries. This approach allows entrepreneurs to accelerate growth, streamline execution, and focus on the activities that generate the highest return—making it one of the most powerful resources for businesses under $1M in revenue.About Lyndsay StaffordLyndsay Stafford is the founder and CEO of Stafford Solutions, where she helps entrepreneurs develop branding, marketing strategies, and operational systems that fuel sustainable business growth. With a background in corporate retail and a passion for empowering small business owners, Lyndsay provides strategic consulting, fractional support, and hands-on implementation to help companies scale with confidence. Connect with her on LinkedIn: https://www.linkedin.com/in/lyndsay-stafford/About Stafford SolutionsStafford Solutions (https://lyndsaystafford.com) provides branding, marketing strategy, operations consulting, and fractional support services for small and midsize businesses. The company specializes in building foundational systems, elevating brand identity, and helping entrepreneurs become the first choice in their market through cohesive messaging and consistent visibility. With both advisory and done-for-you services, Stafford Solutions gives business owners the tools and implementation needed to grow sustainably.Links Mentioned in This EpisodeLyndsay Stafford LinkedInStafford Solutions WebsiteKey
In this episode of The Fractional CMO Show, Casey Stanton breaks down exactly why deals fall apart—and why most of the time, it's not about you. Drawing from Eugene Schwartz's Breakthrough Advertising, Casey walks through the stages of prospect awareness and reveals the harsh truth: 20% of deals will never close, 20% are laydowns, and 60% require serious follow-up. He shares real stories from the field—prospects who ghosted after great calls, a doctor who chose a $500 AI tool over a fractional CMO, and deals that stalled despite perfect chemistry. Casey gets into the psychology of the sale: problem awareness, motivation, timing, and budget—and how to know when a "no" has nothing to do with your skills. He shares his own low points, like selling his car the day before a payment was due while rebuilding his business, and explains how staying steady and relentless—even when desperate—is what separates fractional CMOs who thrive from those who struggle. Key Topics Covered: -The stages of prospect awareness and why deals die before you pitch -Problem-aware but unmotivated prospects—and when to let them go -Why your pricing conversation should end with "that makes sense" -Getting to yes or no: why "maybe" and ghosting kill your pipeline -Staying steady and relentless even when you need the sale
If you're a woman in midlife and you are looking to get your body back to start feeling strong, looking toned, and recognizing the woman in the mirror again, then you need to be doing progressive strength training.Progressive strength training is a very systematic way of lifting weights where you apply progressive overload - one of the keys to building strength and muscle effectively. In this episode, I describe the 3 different ways that you can apply progressive overload and provide tips on how that looks in real life.BTW - If you missed last week's episode, listen to part 1 first, where I explain why this kind of systematic approach is the most effective way to get results from the time you're spending working out with weights.Enjoy the show!Resources mentioned: • How to choose your starting weight: • Fractional plates for small, manageable weight increases: • FlipStik phone mount for easy form videos in the gym or at home: Send me your thoughts
Welcome to the CanadianSME Small Business Podcast, hosted by SK. In this episode, we explore how businesses can break through growth plateaus by leveraging fractional CMO strategy, gaining clarity, expertise, and momentum without full-time executive costs.Joining us is Manuel Rodriguez, Marketing Manager at Able & Howe, a strategist whose journey from immigrant to marketing leader shaped his ability to position, adapt, and build value under pressure. Manuel shares how the fractional CMO model helps businesses cut through noise, build trust, and turn digital efforts into predictable growth engines.Key Highlights:Adaptability & Growth: How Manuel's journey shaped his approach to helping companies compete. Overcoming Trust Barriers: Why SMEs struggle with agencies and how to build transparent partnerships. Fractional CMO Advantage: How SMBs gain strategic leadership without full-time overhead. Independence-Focused Model: How Able & Howe helps clients reduce agency dependence over time. Future of Digital & AI: How SMBs can stay ahead without overwhelm and Manuel's vision for Able & Howe.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
✨ Creative Roots to Fractional CMO — Denine HarperIn this Inventive Journey episode, Devin Miller talks with Denine Harper about her unusual and inspiring career path. From early motherhood to 3D animation, Manhattan agency life, the .com boom and crash, and the shift into brand marketing and fractional CMO work — Denine's story is packed with lessons on resilience and reinvention.Great for founders, creatives, and anyone navigating a career pivot.
Rent To Retirement: Building Financial Independence Through Turnkey Real Estate Investing
This episode is sponsored by…BLUPRINT HOME LOANS:Get pre-approved with one of RTR's preferred lenders at https://bluprinthomeloans.com/renttoretirement/BAM Capital:Get access to premium real estate assets with BAM Capital. Rent to Retirement's preferred multifamily partner. https://bamcapital.com/rtr/IGNITE FUNDING:Earn 10%-12% fixed annual returns backed by real property, without the hassle of owning and managing rentals.https://lp.ignitefunding.com/2025/5mis-rtr/signup/?sl=rtr&utm_source=rtr&utm_medium=podcast&utm_content=podcast_1Thinking about owning a vacation home…but not using it enough to justify the cost?In this episode, Adam Schroeder sits down with Tom Mulholland, Senior Director of Strategic Initiatives at Pacaso, to break down the real world of fractional real estate ownership.You'll learn how fractional ownership differs from timeshares, how financing works, why this model is growing fast, and what risks investors should consider before diving in.If you're curious about co-ownership, vacation home investing, Regulation A raises, or the future of fractionalized assets—this episode gives you the full picture.⏱️ Timestamps00:00 – Intro with Adam Schroeder00:22 – Meet Tom Mulholland from Pacaso00:56 – Why fractional ownership is solving major vacation-home problems01:49 – Vacant homes & underutilized vacation properties explained03:03 – How Pacaso's founders built the co-ownership model03:36 – Vacation homes vs timeshares: key differences04:25 – What makes fractional ownership actual asset ownership06:50 – Why fractional real estate is rapidly expanding07:55 – The “why” behind investors choosing fractionalization09:07 – Risks, due diligence & dispute systems10:44 – Pacaso's 17,000-investor Regulation A raise12:50 – Democratizing ownership in private companies14:16 – Luxury home pricing & buyer structure15:52 – How financing works for co-owners17:25 – Why owners cannot short-term rent their shares18:55 – Maintenance, repairs, and responsibility20:08 – How selling your fractional stake works21:47 – Updates, renovations, and owner voting24:02 – Pacaso's vision for the future of real estate25:25 – How to learn more + RTR closing message
Rent To Retirement: Building Financial Independence Through Turnkey Real Estate Investing
This episode is sponsored by…BLUPRINT HOME LOANS:Get pre-approved with one of RTR's preferred lenders at https://bluprinthomeloans.com/renttoretirement/BAM Capital:Get access to premium real estate assets with BAM Capital. Rent to Retirement's preferred multifamily partner. https://bamcapital.com/rtr/IGNITE FUNDING:Earn 10%-12% fixed annual returns backed by real property, without the hassle of owning and managing rentals.https://lp.ignitefunding.com/2025/5mis-rtr/signup/?sl=rtr&utm_source=rtr&utm_medium=podcast&utm_content=podcast_1Thinking about owning a vacation home…but not using it enough to justify the cost?In this episode, Adam Schroeder sits down with Tom Mulholland, Senior Director of Strategic Initiatives at Pacaso, to break down the real world of fractional real estate ownership.You'll learn how fractional ownership differs from timeshares, how financing works, why this model is growing fast, and what risks investors should consider before diving in.If you're curious about co-ownership, vacation home investing, Regulation A raises, or the future of fractionalized assets—this episode gives you the full picture.⏱️ Timestamps00:00 – Intro with Adam Schroeder00:22 – Meet Tom Mulholland from Pacaso00:56 – Why fractional ownership is solving major vacation-home problems01:49 – Vacant homes & underutilized vacation properties explained03:03 – How Pacaso's founders built the co-ownership model03:36 – Vacation homes vs timeshares: key differences04:25 – What makes fractional ownership actual asset ownership06:50 – Why fractional real estate is rapidly expanding07:55 – The “why” behind investors choosing fractionalization09:07 – Risks, due diligence & dispute systems10:44 – Pacaso's 17,000-investor Regulation A raise12:50 – Democratizing ownership in private companies14:16 – Luxury home pricing & buyer structure15:52 – How financing works for co-owners17:25 – Why owners cannot short-term rent their shares18:55 – Maintenance, repairs, and responsibility20:08 – How selling your fractional stake works21:47 – Updates, renovations, and owner voting24:02 – Pacaso's vision for the future of real estate25:25 – How to learn more + RTR closing message
In this episode, I'm joined by one of my favorite humans and my very first Simple CFO client—Rich Lennon. Rich has done it all: from flipping houses to owning rentals, and now, he's built a life of freedom through private lending. We unpack how he made the shift from operator to lender, what a “fractional wrap” is, and why lending has become his favorite seat at the table.Whether you're deep in real estate or just starting to stack cash, this episode gives you a blueprint for transitioning into lending the right way. Rich breaks down the systems, the mindset, and the returns—and shares how you can lend with both profitability and integrity.Episode Timeline[0:00] – Introduction[2:15] – My early days working for Rich and how he became Simple CFO's first client[5:00] – How Rich discovered $800K hiding in his books and started thinking differently[6:00] – Reaching financial freedom during COVID—and shutting everything down[7:00] – Falling in love with lending: high returns, minimal hours, and maximum freedom[9:00] – From flips to funding: Why lending is easier and less risky than operating[12:00] – What a fractional wrap is and how Rich earns 30-50% ROI with lower risk[14:30] – How to structure lending deals with skin in the game and built-in protection[17:00] – Why you only need to do 2-4 deals per year to create serious passive income[19:30] – Can you scale lending into a real business? Rich explains how he did it[21:00] – Why staying local is crucial for successful private lending[23:00] – How to underwrite a deal (even if you've never flipped a house)[25:00] – The moral code of lending: returns are great—but do it the right way[27:00] – How to get in touch with Rich and learn his full lending system5 Key TakeawaysLending can be simpler and safer than flipping — if you structure your deals correctly and underwrite with discipline.Fractional wraps allow you to combine your money with others, lend it at a higher rate, and pocket the spread—earning 30–50% ROI.Having skin in the game protects both you and your lender. Don't cut corners on underwriting or paperwork.Stay local so you can personally inspect properties and build trust with borrowers.Integrity matters—Rich teaches not just how to make money but how to do it in a way that serves everyone involved.Links & ResourcesText Rich Lennon directly at (804) 601-0330 to learn more about his training on fractional wraps and private lending.Need to stack cash first? Book a free financial clarity call at simplecfo.comIf you enjoyed this episode, please consider rating, following, and sharing the podcast. Your support helps more investors build financial clarity, cash flow, and consistent profit!
In this episode of The Fractional CMO Show, Casey Stanton dives into what it really means to work as a fractional CMO—and why sometimes that means rolling up your sleeves and doing the work yourself. He's pulling from years of real client experience, from managing multi-million-dollar launches to helping clients navigate gaps in their teams, and he's calling out the patterns he sees: overextending yourself, letting scope creep happen, and trying to do everything instead of delegating strategically. Casey shares straight-up stories from his work—like stepping in when a key team member's paternity leave threatened a project, or designing a custom data workflow to connect a client's CRM systems. These examples show the fine line between having fun, experimenting, and solving problems that only you can solve as a CMO. Key Topics Covered: -How to handle scope creep without burning out -When it makes sense to roll up your sleeves—and when to delegate -Building systems and teams to work smarter, not harder -Using curiosity and play to maintain an edge and stay sharp -Leading through hard times, not just easy wins -Structuring fractional CMO engagements for maximum impact -Why fewer clients and bigger problems equal better outcomes and higher fees
Did you know that a fractional CMO can bring down your costs while increasing signed cases? In this episode, co-hosts Tanner Jones and Matt Smyers sit down with the co-founder and managing partner of LawFirm Fractional CMOs & S3 Growth Partners, Stuart Foster, to discuss how fractional CMOs can not only improve your numbers in signed cases but also your workload and spending. In running a law firm, Stuart knows that there are many roles to play. He talks about how LawFirm Fractional CMOs will not only take on most of those responsibilities, but also give your firm a complete audit and evaluation, so your hard-earned money is going where it should be. He discusses what signs may be showing and when it is appropriate to hire a fractional CMO. He also talks about his version of a funnel: the customer journey. To capture the attention of potential clients, he uses a time-based structure of how the potential clients go from not knowing you exist to becoming a client. Stuart also clarifies some common fallacies most people have about fractional CMOs, like how fractional CMOs work with current agencies that law firms have already hired. To learn more about fractional CMOs, listen to the latest LAWsome episode today! You can connect with Stuart on his two websites, LawFirm Fractional CMOs and S3 Growth Partners and on his LinkedIn. TLDR: In this episode, you will learn about When it is appropriate to bring in a fractional CMO How fractional CMOs and agencies work together What fractional CMOs do to increase cases while decreasing costs
Allen Farrington and Harris Irfan explain that Bitcoin aligns with Islamic finance principles. They discuss riba (usury), fractional reserve banking, and why sound money naturally produces Islamic harmonious financial systems. Allen Farrington and Harris Irfa explain their seminal paper "Bitcoin, Fiat and Islamic Finance." They dive into why Islamic banking is an oxymoron, how riba (interest/usury) connects to fractional reserve banking, and why Bitcoin naturally produces Islamic-compliant financial systems. Subscribe to the newsletter! https://newsletter.blockspacemedia.com **NOTES:** - Global South spends half GDP on debt interest - Islamic finance industry worth $3+ trillion - Dinar used for 1000+ years in Islamic world - Fractional reserve creates money via lending - Sukuk are asset-backed Islamic bonds - Bitcoin enables prophetic economics principles 00:00 Start 01:56 Allen's backstory 03:13 Harris' background 05:09 Islamic banking is an oxymoron 08:10 Islamic finance will emerge on top of Bitcoin 12:46 Basics of Islamic finance 15:20 Riba (interest) 18:08 BTC mining in Islamic nations 24:07 managers & risk sharing 27:55 Flux 33:00 Is Bitcoin halal? 38:58 Islamic finance & a Bitcoin Standrd 41:42 Research response -
Growing biotech firms are bleeding cash on technology decisions made without strategic expertise. While scientists focus on breakthrough therapies, makeshift digital infrastructure quietly creates expensive problems. There's a smarter way to access executive-level technology leadership without the commitment most startups can't afford.Visit https://www.gamma-solutions.llc/services GAMMA SOLUTIONS, LLC City: Newton Address: 45 Nonantum St. Website: https://www.gamma-solutions.llc Email: ga.morin@gamma-solutions.llc
Discover how to accelerate your startup's growth, without all the typical corporate roadblocks, by focusing on strategy and execution. In this episode of Sharkpreneur, Seth Greene interviews Andy Culligan, Fractional CMO, CRO, and Marketing Advisor, who shares insights on scaling SaaS startups smarter and faster. He reveals the importance of strong execution and alignment between marketing and sales, offering real-world examples from his own experience helping companies overcome growth challenges. Andy emphasizes the power of being agile and staying ahead in a competitive market by building the right team and using AI to streamline processes. Key Takeaways: → Successful marketing for SaaS requires a focus on both volume and high-ticket clients, depending on your product offering. → Marketing teams often face roadblocks, and it's critical to provide them with the tools and processes to stay on track and reach goals. → Many SaaS companies struggle with hiring skilled professionals quickly — Andy's team helps plug that gap with experienced marketers. → The typical challenge for SaaS startups is executing their go-to-market strategy, and Andy's team helps implement plans that drive immediate results. → Andy's company, Purple Path, focuses on delivering scalable marketing solutions by combining experienced strategy with agile execution. As a Fractional CMO, CRO, and Marketing Advisor, Andy Culligan helps your sales and marketing teams focus on commercial success. His approach is a pure account-based marketing play. Providing your organization with a bullshit-free approach to Account Based Marketing (ABM), motivating and exciting your teams and delivering better outcomes, i.e. revenue. Connect With Andy: Website: https://andyculligan.com/ LinkedIn: https://www.linkedin.com/in/andy-culligan/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Ryan Frazier, CEO of Arrived, explains their real estate investment platform, which allows investors to buy fractional shares of houses. It allows investors to buy with as little as a $100 threshold, aiming to bridge the gap for retail investors who traditionally struggle to invest in real estate. He explains how Arrived works and discusses their recent funding round for $27 million. Notable investors include Jeff Bezos, Marc Benioff, and more.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about
Target Market Insights: Multifamily Real Estate Marketing Tips
Caleb Christopher is a real estate investor, entrepreneur, and one of the foremost minds in creative financing for residential properties. He's the founder of Creative TC, a consulting firm helping investors structure safe, legal, and ethical creative finance deals—including subject-to, seller finance, and wrap mortgages. He's also the creator of tools like the underwriting calculator and the partnership evaluator, and he's raising capital for ventures like his title company via innovative vehicles such as investment clubs. Caleb is passionate about building tools where none exist, solving complex problems, and creating upward mobility for the people around him. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Always start creative deal conversations with the end in mind—even if the path is uncertain Get the seller's full story before pitching terms; relationship-building is critical Flexibility and an outcomes-oriented mindset are essential for creative structures Investment clubs can be a powerful capital-raising alternative to traditional syndications Solving the seller's future needs is often more important than hitting your own price targets Topics From Builder to Problem-Solver Caleb builds systems and solutions when existing tools don't meet his standards Created Creative TC to become an authority in ethical creative deal structures Creative Finance 101 Most deals start with a pricing mismatch—terms become the bridge Key is understanding the seller's backstory and aligning on a shared outcome Being Outcomes-Oriented Investors must learn to zoom out and focus on results, not just checklist tasks Knowing multiple exit strategies allows for creative flexibility Common Seller Profiles Single-family deals often involve financial distress High-price sellers may not be distressed but hold strong pricing expectations Structuring for Mutual Success Price vs. terms: the seller gets one, you get the other Options like cash-out timelines, exit plans, and shared management responsibilities help mitigate seller risk Challenges with Brokers Brokers often limit creative structures—direct seller conversations are more fruitful Investors must proactively communicate how brokers still get paid on creative deals Raising Capital Legally Differentiates between syndication types (506b, 506c) and investment clubs Advocates for active participation structures and tools like Fractional to stay compliant Investor Mindset and Scaling Many investors forget to consider the seller's needs—this kills deals Demonstrating good faith and offering safeguards builds trust and credibility Lead Flow and Brand Positioning Caleb's unique positioning in creative finance draws complex deals his way Word-of-mouth and online presence help others know "this is the guy for creative"
Don and Tom question a surprising Wall Street Journal column arguing that annuities should become the default option in 401(k) plans. They explore why the idea is gaining traction, where the logic breaks down, and how the insurance industry benefits when complexity outpaces understanding. Along the way, they dig into the real shortcomings of annuities—fees, opacity, inflation risk, liquidity traps—and why “guarantees” often mask the true cost. Listener questions follow, covering tax-efficient stock cleanup at Schwab, spouse disagreements over individual stock picking, automatic ETF withdrawals at Vanguard, and building Dimensional portfolios inside Aspire plans. 0:04 Don's rant: “What the world needs now is… more annuities?” 1:20 WSJ's argument: make annuities the 401(k) default 2:05 Why income complexity doesn't justify default annuities 3:01 Do annuities actually solve longevity risk? 3:29 Inflation, joint-life costs, and who really wins 4:20 Insurance industry reputation and the unanswered criticisms 5:15 High fees, opacity, and why mistrust is earned 5:59 Are annuity sales tactics the real barrier? 7:02 Should annuities be in 401(k)s at all? Don vs. Tom 7:36 Why annuities are mostly sold, not bought 9:10 Liquidity traps and major-life-event risks 10:01 Why “plans” matter more than “products” 10:57 Listener questions: why nobody calls anymore 11:14 Q1: Selling a brokerage full of individual stocks at Schwab 12:46 Q1b: How to convince a spouse who loves stock picking 14:21 Indexing vs. anecdotal evidence 16:21 SPIVA data and why active managers lose 17:02 Q2: Can Vanguard automate ETF withdrawals? 19:05 Fractional shares and why purchases are allowed 20:25 Q3: Aspire 403(b) options and DFA overload 23:46 How many DFA funds do you really need? 24:44 Micro-cap risks and portfolio sprawl 25:42 Tom's pumpkin-patch grandkid cameo Learn more about your ad choices. Visit megaphone.fm/adchoices
When Seaira Ford walked away from her full-time job on a random Thursday - with no clients lined up and a fresh cocktail of terror and relief - she finally did the thing she'd been circling for years: she started her own business. In this episode, Sierra shares how a lifetime of “working for the man,” helping everyone else launch their ideas, and quietly shouldering other people's numbers finally pushed her into launching Next Phase Solutions & Support. We talk about why bookkeeping is the non-negotiable foundation of any healthy business, what it actually looks like to have a fractional CFO in your corner, and how knowing your numbers is the difference between “I guess we're in the black” and “I know exactly why this is working.” Seaira opens up about fear, comfort, and that pivotal moment when the unknown felt less scary than staying stuck. She also shares how Powered by Her lunches and podcast episodes helped her find her people, her confidence, and the courage to bet on her own skill set. If you've ever said, “I could never do this on my own,” this one will hit close to home - in the best way. www.poweredbyhercommunity.com
In this episode of the Beacon Way podcast, host Adrienne Wilkerson welcomes a special guest, Steve Koscik, who has been the fractional CFO at Beacon for the past three years. Steve shares his extensive background, having previously served as a CFO for a Toyota-based material handling company. He discusses the substantial benefits of fractional CFO services, including financial clarity, KPI setup, cash flow optimization, and strategic decisionsupport. Steve explains the differences between fractional and full-time CFO roles, emphasizing mentorship and efficient financial systems. Additionally, the conversation covers how AI and tools like Giraffe are revolutionizing financial management. The episode concludes with insights on preparing effective business budgets and tips for financial planning. Don't miss out on understanding the significance of a fractional CFO and how it can transform your business!Links mentioned in today's episode:Think CFO: https://www.thinkcfo.net/ Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-koscik-cpa-mba/Email Steve at: steve@thinkcfo.net
The Find Your Leadership Confidence Podcast with Vicki Noethling
In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success. Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way. Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income. Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable. Key Topics Covered: - Why commitment and consistency are essential for long-term success - Lessons from Jeff Walker on staying focused and building enduring expertise - The danger of constant reinvention and chasing short-term wins - How "play" and curiosity fuel innovation and learning - Turning your marketing interests into fun experiments that enhance skills - Bringing joy and energy into client work, pricing, and problem-solving - Why being playful attracts clients, collaborators, and opportunities - How fun amplifies engagement, mastery, and long-term success
Dani Dufresne is an Emmy-winning producer and founder of The Aux Co, bringing over a decade of experience cleaning up creative disasters for major brands. In this episode, we explore why beautiful, expensive productions often deliver empty results and how production expertise at the beginning—not the end—of creative development changes everything.Dani's journey from film school to becoming a fractional executive producer reveals a fundamental flaw in how agencies and brands approach creative: they develop the idea first, then figure out how to produce it. This backwards process leads to blown budgets, compromised creative, and campaigns that look stunning but deliver nothing.The Movie Poster Test: If you can't explain your brand message in one sentence, your creative has already failedWhy agencies fail: The fatal flaw of developing creative without production expertise in the roomAI's brutal exposure: How artificial intelligence revealed $25 million in wasted programmatic ad spend from Q2 aloneCommunity vs influencers: Why borrowing audiences through influencer marketing is dying, and authentic community building is the futureThe burnout trap: How being the "problem solver" trains clients to only call you when things breakCinematic storytelling trends: The rise of MOS (music-only) filmmaking and why vintage/Y2K aesthetics signal authenticityFractional production model: How The Aux Co embeds expertise into agency teams without the overheadSimplicity wins: Why attention spans demand one-sentence messaging, not 50-page decksTimestamps:00:00 – Film school journey & production company origins02:47 – Transition from film editing to production work03:32 – Discovering producer role through problem-solving06:24 – Film development to advertising pivot07:36 – Agency vs production company dynamics08:36 – Founding The Aux Co as fractional production team10:50 – Building trust through small wins approach11:32 – Early involvement prevents costly mistakes13:11 – Results-focused creative evaluation14:40 – Longer-form branded entertainment opportunity15:54 – Community building over influencer borrowing17:52 – AI enabling real human connection work18:24 – Programmatic ad waste analysis ($25M Q2)19:28 – Vintage/Y2K aesthetic as authenticity signal21:01 – AI for rapid ideation & creative iteration22:43 – Cinematic storytelling & MOS filmmaking trend26:28 – Simplicity as ultimate creative power29:41 – Attention span decline requiring simple messaging31:33 – Evolution of director vs agency creative roles34:22 – Fractional executive producer model breakdown37:12 – Managing burnout & client selectivity38:23 – Letting go of problem-only clients40:56 – Partner dynamics & production software ventureWe explore the dramatic shift from influencer marketing to community building, the role AI plays in exposing waste and enabling genuine human connection, and why the most powerful creative ideas pass the "movie poster test"—explainable in a single sentence.If your brand message takes more than one sentence to explain, you don't have a creative problem—you have a clarity problem. The best ideas are simple enough to fit on a movie poster, powerful enough to drive results, and honest enough to build real community. Stop developing creative in a vacuum and bring production expertise to the table from day one.Enjoyed this episode? Subscribe to Drop The Mic and leave a review! New episodes drop weekly with insights from marketing leaders, agency owners, and creative experts transforming how brands connect in the AI era.
Links & ResourcesFollow us on social media for updates: Instagram | YouTubeCheck out our recommended tool: Prop StreamThank you for listening!
In this episode of the Drop in CEO podcast, Deb Coviello welcomes back Todd Wilkowski, a seasoned fractional general counsel and trusted advisor to family-owned and closely held businesses. Together, they explore the evolution of the fractional executive model, the importance of building relationships over transactions, and how proactive legal and business strategies can empower small and medium-sized businesses. Todd shares personal stories, the VROOM framework, and insights on collaboration, risk, and the future of work in the age of AI. Episode Highlights: 02:00 – Todd shares his unique background, from Air Force officer to trusted legal advisor, and the value of diverse experiences. 21:00 – The rise of the fractional executive model: why relationships, not transactions, are the future for business advisors. 33:00 – Introducing the VROOM framework: Value, Relationship, Resources, Responsiveness, Relevancy, and Measurability for client success. 45:30 – Embracing AI and collaboration: how technology and human connection are shaping the next era of business leadership. Todd is a trusted advisor and outside general counsel for private, closely held, and family-owned businesses. A former Air Force officer and experienced construction law attorney, he brings a unique perspective to risk management, compliance, and strategy. Before joining Frost Brown Todd, he spent seven years as General Counsel for Baker Concrete Construction, overseeing all legal and enterprise risk functions. Todd provides practical, strategic counsel on contracts, disputes, HR, and governance, helping companies strengthen operations and seize growth opportunities. His proactive, business-minded approach helps clients manage risk, plan for succession, and position their organizations for long-term success. Company Website: https://frostbrowntodd.com/ Linkedin: https://www.linkedin.com/in/todd-wilkowski-8802286/ For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
What if your best growth strategy wasn't selling, but giving? In this episode, career and leadership coach Kate Sargent shares how her simple 20-minute free coaching sessions turned into a full-fledged consulting and fractional leadership business. With over two decades in people operations, recruiting, and leadership development, Kate has built a reputation for helping executives, consultants, and underrepresented talent grow through generosity, clarity, and authentic connection.We unpack how she built the Generosity Flywheel, why she uses AI as her second pen, and what it really means to “win” as a fractional leader.
In episode 49 of Wake Up to Wealth, Brandon Brittingham interviews Stella Han, founder of Fractional—the platform transforming how real estate operators raise capital. Stella shares her journey of overcoming fundraising challenges and how Fractional empowers operators to create investment clubs and raise funds with ease.Tune in for an inspiring discussion on wealth-building strategies and the importance of community support in podcasting. SOCIAL MEDIA LINKSBrandon BrittinghamInstagram: https://www.instagram.com/mailboxmoneyb/Facebook: https://www.facebook.com/brandon.brittingham.1/Stella HanInstagram:https://www.instagram.com/hellastellah/X: https://x.com/hellastellahLinkedIn: https://www.linkedin.com/in/hanstella/YouTube: https://www.youtube.com/user/bernoffWEBSITESBrandon Brittingham: https://www.brandonsbrain.org/home==========================SUPPORT OUR SPONSORS:Paramount Property Tax Appeal: https://www.paramountpropertytaxappeal.com/MS Consultants: https://www.costsegs.com/Email Carson at The Money Multiplier: carson@themoneymultiplier.comRocketly: https://rocketly.ai/
When it comes to serving HNW clients, your team of experts is everything. And increasingly, one of the key members of high-impact advisors' teams is a fractional general counsel who works with entrepreneur clients. This week, Koby Wilbanks, founder of Continuum Legal, shines some light on the world of fractional general counsels—what they do, who can benefit and why advisors should consider working with them to advocate for their business owner clients. Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.com.
Send us a textIn this compelling episode of Business Growth Talks, host Mark Hayward engages in a dynamic conversation with Deb Coviello, famously known as the Drop in CEO. A beacon for CEOs facing challenges, Deb uses her profound leadership insights and analytical skills to detail how she aids business leaders in regaining control during crises. From the onset, the episode captures Deb's unique approach to consulting — one that meticulously intertwines quality management, strategic vision, and critical mediation in corporate settings. Through the lens of her vast experience, Deb elucidates the underlying signals of leadership pitfalls and offers actionable advice to foster resilience and sustainability in businesses.Mark and Deb delve into the nuances of leadership, exposing the common blind spots executives face and the pressing need for external insights amidst corporate chaos. Deb's philosophy extends beyond traditional frameworks, emphasizing a bespoke, human-centric strategy that nurtures both core operations and interpersonal relationships. Her approach transcends titles and siloed definitions like 'fractional' versus 'consultant,' focusing instead on crafting tailored, transformative journeys that align leaders with their company's objectives. As the dialogue unfolds, Deb shares about her future endeavors, including her plans to expand the podcast into an exciting new format while continuing to champion innovation through her literary pursuits.Key Takeaways:Deb Coviello stresses the importance of recognizing when leadership methods need evolution due to shifting corporate dynamics.Building consensus and trust is central to successful communication and resolution in leadership roles.Entrepreneurs should diversify their offerings and set up systems to avoid feast-and-famine cycles in business.Fractional roles and consulting both offer unique value; differentiation is key for standing out in a crowded market.Deb highlights the importance of creativity and personal growth throughout professional and personal life.Resources:Deb Coviello's Website: Drop In CEOLinkedIn: https://www.linkedin.com/in/deborahacoviello/Books by Deb Coviello:"The CEO Compass"Upcoming: "The New CEO Playbook"Deb Coviello's Podcast: The Drop In CEOJoin us in exploring how seasoned entrepreneurs, CEOs, and industry leaders like Deb Coviello are innovating paths to success. Listen to the full episode for a deep dive into strategies for business growth and stay tuned for more enriching conversations every week on Business Growth TalksSupport the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts
Becoming a fractional CFO requires far more than technical accounting skills—it's about mastering the soft skills that drive real client transformation. Michelle Weinstein talks with Ron Saharyan, co-founder of Profit First Professionals, about how accountants and bookkeepers can step into this high-value role with confidence. From strategic thinking and storytelling to emotional intelligence and coaching, Ron reveals the skills that separate true advisors from number crunchers. Together, they explore how to position yourself as a trusted CFO, ask the right questions, and deliver the client experience that commands premium fees while creating meaningful impact.
Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.
Is your vacation home investment now a financial burden? With short-term rental regulations tightening across South Carolina, many owners are scrambling for solutions. This week, we welcome Doug Rich, CEO of Plum Co-ownership, to discuss an innovative answer: fractional home ownership. Learn how you can protect your investment, keep the family memories, and continue building a generational legacy, even in a changing market.Doug Rich is the CEO of Plum Co-ownership, a pioneering company that helps vacation homeowners and investors navigate South Carolina's evolving short-term rental landscape. With a focus on fractional ownership, Doug helps clients buy, sell, and manage vacation properties, making real estate investment more accessible and profitable.Key Takeaways:0:04 – Buyers' perspective: Fractional ownership is not a timeshare. Buyers truly own a share of the property, which can appreciate in value over time. Fees and maintenance are fully transparent.0:42 – Sellers' perspective: Owners can access equity from their vacation home while preserving family memories. Fractional ownership allows them to keep a portion of the property.4:09 – How Plum Co-ownership helps: Assists clients in buying, selling, and managing fractional properties, including LLC setup, scheduling, finances, and communications—a turnkey solution.7:01 – Fractional ownership as a crowdfunding model: Multiple investors pool resources to buy higher-value properties, making premium vacation homes more accessible. Example: $3.5M Holden Beach property shared among eight owners.9:03 – Navigating short-term rental regulations: Fractional ownership helps investors comply with new South Carolina short-term rental rules while still generating rental income and maintaining property use.15:09 – Best markets and legacy benefits: Islands like Kiawah, Hilton Head, and Pawleys Island have favorable short-term rental markets. Co-ownership lets families enjoy vacation homes for generations without full ownership costs.23:00 – Common questions answered: Buyers want assurance they truly own something; sellers want to take equity out while keeping access. Co-ownership fosters community and well-managed properties.25:36 – Action takeaway: Regulations may change, but your legacy doesn't have to. Explore creative ownership strategies to protect investments and secure generational wealth.Connect with Doug:Website: https://www.plumcoownership.com/Email: Doug@PlumCoownership.comFacebook: https://www.facebook.com/PlumCoOwnershipInstagram: https://www.instagram.com/plumcoownership/Connect with Corwyn:Contact Number: 843-619-3005Instagram: https://www.instagram.com/exitstrategiesradioshow/FB Page: https://www.facebook.com/exitstrategiessc/Youtube: https://www.youtube.com/channel/UCxoSuynJd5c4qQ_eDXLJaZAWebsite: https://www.exitstrategiesradioshow.comLinkedin: https://www.linkedin.com/in/cmelette/Shoutout to our Sponsor: Mellifund Capital, LLCNeed funding for your next real estate flip or build? MelliFund Capital makes it fast, flexible, and investor-friendly. Visit MelliFundCapital.com and fund your future today. Again, that's MelliFundCapital.com, M-E-L-L-I-L-U-N-D, Capital.com.
Links & ResourcesFollow us on social media for updates: Instagram | YouTubeCheck out our recommended tool: Prop StreamThank you for listening!
In this episode of The Fractional CMO Show, Casey Stanton tackles a question many marketers quietly ask: Is being a fractional CMO even a real job? Through sharp insights and personal reflection, Casey makes the case that the corporate "safety net" is long gone—and that the real opportunity lies in betting on yourself. He explores why today's market pressures—from AI disruption to global competition—are pushing corporate marketers to rethink their path, and how the fractional CMO model offers freedom, financial stability, and long-term upside. Casey shares the story of his father's career at IBM, lessons on mediating structures, and the mindset shift required to build your own future instead of relying on outdated systems. Whether you're in a corporate seat wondering if you're next on the layoff list or ready to lead multiple clients with confidence, this episode gives you a roadmap to independence, relevance, and sustainable growth. Key Topics Covered: -Why the corporate "safety net" is an illusion in 2025 -The hidden dangers of staying too long in a corporate role -How AI and global labor shifts are transforming the marketing landscape -What it really means to be a fractional CMO (and why it's safer than a 9–5) -Why commitment and community matter more than credentials -The future of fractional leadership—and why 2026 will be a breakout year -How to build long-term wealth and low-anxiety success as a CMO
Is your vacation home investment now a financial burden? With short-term rental regulations tightening across South Carolina, many owners are scrambling for solutions. This week, we welcome Doug Rich, CEO of Plum Co-ownership, to discuss an innovative answer: fractional home ownership. Learn how you can protect your investment, keep the family memories, and continue building a generational legacy, even in a changing market.Doug Rich is the CEO of Plum Co-ownership, a pioneering company that helps vacation homeowners and investors navigate South Carolina's evolving short-term rental landscape. With a focus on fractional ownership, Doug helps clients buy, sell, and manage vacation properties, making real estate investment more accessible and profitable.Key Takeaways:0:04 – Buyers' perspective: Fractional ownership is not a timeshare. Buyers truly own a share of the property, which can appreciate in value over time. Fees and maintenance are fully transparent.0:42 – Sellers' perspective: Owners can access equity from their vacation home while preserving family memories. Fractional ownership allows them to keep a portion of the property.4:09 – How Plum Co-ownership helps: Assists clients in buying, selling, and managing fractional properties, including LLC setup, scheduling, finances, and communications—a turnkey solution.7:01 – Fractional ownership as a crowdfunding model: Multiple investors pool resources to buy higher-value properties, making premium vacation homes more accessible. Example: $3.5M Holden Beach property shared among eight owners.9:03 – Navigating short-term rental regulations: Fractional ownership helps investors comply with new South Carolina short-term rental rules while still generating rental income and maintaining property use.15:09 – Best markets and legacy benefits: Islands like Kiawah, Hilton Head, and Pawleys Island have favorable short-term rental markets. Co-ownership lets families enjoy vacation homes for generations without full ownership costs.23:00 – Common questions answered: Buyers want assurance they truly own something; sellers want to take equity out while keeping access. Co-ownership fosters community and well-managed properties.25:36 – Action takeaway: Regulations may change, but your legacy doesn't have to. Explore creative ownership strategies to protect investments and secure generational wealth.Connect with Doug:Website: https://www.plumcoownership.com/Email: Doug@PlumCoownership.comFacebook: https://www.facebook.com/PlumCoOwnershipInstagram: https://www.instagram.com/plumcoownership/Connect with Corwyn:Contact Number: 843-619-3005Instagram: https://www.instagram.com/exitstrategiesradioshow/FB Page: https://www.facebook.com/exitstrategiessc/Youtube: https://www.youtube.com/channel/UCxoSuynJd5c4qQ_eDXLJaZAWebsite: https://www.exitstrategiesradioshow.comLinkedin: https://www.linkedin.com/in/cmelette/Shoutout to our Sponsor: Country Boy HomesDo you remember your grandma's front porch? You know that spot where stories were told, kisses were stolen, and sweet tea was always being sipped. Now imagine giving your family a place to make those same memories, but in a brand new, energy-efficient, and home that was built just for you. At Country Boy Homes, we help folks just like you find that forever feeling.Whether it's your first home, your next home, or your, we're done with rent forever, like, seriously home, we specialize in affordable, durable, manufactured, and modular homes, the kind that make room for muddy boots, big dreams, and second helpings. Come see what coming home really feels like. Call 843-574-8979 today.Country Boy Homes, Built to Last, Priced for You.
If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of The More Than Giving Co., a virtual, fractional staffing firm that has served over 230 nonprofit clients and counting!There is a growing “crisis of capacity” across the nonprofit sector. Did you know 65% of nonprofit leaders say they don't have enough staff to deliver programs and services?Vicki explains how her Nonprofit Virtual Assistant program helps organizations scale smarter, freeing up leaders from day-to-day administrative tasks so they can focus on mission-driven growth.You'll learn what successful integration of a VA looks like in action, how much it costs, and how to assess when it's the right time to seek outside support. I also share my own experience as a client!Resources & LinksLearn more about Vicki on LinkedIn, email her at mtg@morethangiving.co, and check out The More Than Giving website to explore their fractional staffing services. You can also schedule a meeting to determine the next best steps for your organization.This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit's campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Discover how Pace Morby's community members Benjamin Huang and Leah Merga used creative finance and fractional investing to rescue a laundromat business in New England. Learn how they helped a retiring owner, restructured $300K+ in debt, and turned a struggling shop into a profitable investment. Connect with Ben: https://www.instagram.com/benjaminhuang14/ Connect with Lea: https://www.instagram.com/lea_murga_eder/ ➡️ Meet Pace on the Creative Nation Tour: https://bit.ly/GetCreativeNationTour ➡️ Download the Free SubTo A-Z e-book: https://subto.sjv.io/qzd0Vb ➡️ Get the CRM that will take you further: https://www.gohighlevel.com/pace ➡️ Use Creative Listing for FREE to buy and sell creatively: https://bit.ly/CreativeListing ➡️ Join the SubTo Community: https://subto.sjv.io/RG6EDb ➡️ Become a Top Tier Transaction Coordinator: https://toptiertc.pxf.io/yqmoxW ➡️ Discover the Gator Method: https://gator.sjv.io/Z6qOyX ➡️ Get to the SquadUp Summit Conference: https://bit.ly/GetToSquadUpSummit COMMUNITY MEMBERS! ➡️ Get Featured on the Get Creative Podcast: https://bit.ly/GetCreativeGuestForm Refer a Friend to SubTo: refer.nre.ai/subto Refer a Friend to TTTC: refer.nre.ai/tttc Refer a Friend to Gator: refer.nre.ai/gator PLUG IN & SUBSCRIBE Creative Real Estate Facebook Group: https://www.facebook.com/groups/creativefinancewithpacemorby Instagram: https://www.instagram.com/pacemorby/ YouTube: https://www.youtube.com/@PaceMorby TikTok: https://www.tiktok.com/@pacemorby X: https://x.com/PaceJordanMorby The Pace Morby Show: https://www.youtube.com/@thepacemorbyshow
This week on the Higher Ed AV Podcast, Joe Way welcomes Peter Murphy Lewis, CEO and Fractional CMO of Strategic Pete, to the show. They discuss his role, evolving from teaching and to personal branding. Learn how to discover who your are, how to make true personal connection with others, and use that for professional growth. Watch and listen!Connect with Peter Murphy Lewis:Web: https://strategicpete.comLinkedIn: https://www.linkedin.com/in/petermurphylewis/Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://www.linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahwayFacebook: https://www.facebook.com/josiahway
In this episode of the Drop In CEO Podcast, Deb Coviello explores the power of fractional leadership for businesses facing crisis or transformation. She shares practical strategies for leveraging outside expertise, discusses the value of upskilling through curated audio mini-courses, and offers actionable steps for leaders to assess and fill skill gaps within their teams. Episode Highlights Introduction to Fractional Leadership [2:00] Deb introduces the concept of fractional leaders as a secret weapon for navigating business crises and explains her role as the Drop In CEO. Why Leaders Wait Too Long to Ask for Help [2:18]Discussion on the pitfalls of pride, the importance of timely support, and how fractional leaders can fill critical gaps. Real-World Success Story [7:29] Deb shares a client case study on using fractional leadership to achieve food safety certification and organizational growth. Actionable Steps for Leaders [11:13]Step-by-step guide for assessing team skills, identifying gaps, and deciding when to bring in fractional expertise. For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.