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Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons you're used to. Eric, Zach, and Gab break down why they're risking it all to create a three-day PMM experience that's equal parts tactical workshop, adventure vacation, and therapy session for product marketers who are tired of pretending B2B has to be boring. Get the juicy details on how they infiltrated Drive 2025, why they're limiting attendance to 150 people, and what happens when three solopreneurs decide confidence beats certainty. → Why three solopreneurs with zero event planning experience think they can beat PMA→ The real reason behind the fake mustaches at Drive (hint: it's not just for laughs)→ The "sitting makes you stupid" theory: Why ballroom marathons kill creativity→ How wearing a Halloween costume to a B2B event makes you more yourself, not less→ Most PMMs need a recharge and haven't had one in yearsIf you've ever wondered why PMM events feel like eating cardboard while someone reads you PowerPoint slides, this episode will either inspire you or make you think we've completely lost it.Timestamped00:00 - Season 5 Intro: Two Years of We're Not Marketers 02:15 - The Big Announcement: We're Throwing an Event 04:30 - Why PMM Events Are Broken (And Why We're Fixing Them) 08:45 - The Mustache Origin Story: From Highline to Drive 12:20 - Behind the Scenes: How We Decided to Commit to the Bit 15:20 - Analysis Paralysis vs. Bold Action: Our Decision-Making Process 18:50 - The 150-Person Formula: In-House, Fractional, and CMOs 22:15 - Why Events Should Feel Like Vacations, Not Work 26:40 - The Fractional PMM Problem: Gatekeeping in B2B Events 29:30 - What Makes a Great Event: Lessons from Highline and Drive 32:10 - The Ryan Holiday Moment That Validated Everything 35:45 - Our Event Philosophy: Shipping Over Theory 38:20 - Why We're Taking the Risk (Even If It Fails) 42:00 - What Attendees Are Asking For: Tactical, Fun, and RealSHOW NOTES:Courage Is Calling" by Ryan HolidayHighline ConferenceDrive ConferenceWe're Not Marketers Event WaitlistHosted by Ausha. See ausha.co/privacy-policy for more information.
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Is your vacation home investment now a financial burden? With short-term rental regulations tightening across South Carolina, many owners are scrambling for solutions. This week, we welcome Doug Rich, CEO of Plum Co-ownership, to discuss an innovative answer: fractional home ownership. Learn how you can protect your investment, keep the family memories, and continue building a generational legacy, even in a changing market.Doug Rich is the CEO of Plum Co-ownership, a pioneering company that helps vacation homeowners and investors navigate South Carolina's evolving short-term rental landscape. With a focus on fractional ownership, Doug helps clients buy, sell, and manage vacation properties, making real estate investment more accessible and profitable.Key Takeaways:0:04 – Buyers' perspective: Fractional ownership is not a timeshare. Buyers truly own a share of the property, which can appreciate in value over time. Fees and maintenance are fully transparent.0:42 – Sellers' perspective: Owners can access equity from their vacation home while preserving family memories. Fractional ownership allows them to keep a portion of the property.4:09 – How Plum Co-ownership helps: Assists clients in buying, selling, and managing fractional properties, including LLC setup, scheduling, finances, and communications—a turnkey solution.7:01 – Fractional ownership as a crowdfunding model: Multiple investors pool resources to buy higher-value properties, making premium vacation homes more accessible. Example: $3.5M Holden Beach property shared among eight owners.9:03 – Navigating short-term rental regulations: Fractional ownership helps investors comply with new South Carolina short-term rental rules while still generating rental income and maintaining property use.15:09 – Best markets and legacy benefits: Islands like Kiawah, Hilton Head, and Pawleys Island have favorable short-term rental markets. Co-ownership lets families enjoy vacation homes for generations without full ownership costs.23:00 – Common questions answered: Buyers want assurance they truly own something; sellers want to take equity out while keeping access. Co-ownership fosters community and well-managed properties.25:36 – Action takeaway: Regulations may change, but your legacy doesn't have to. Explore creative ownership strategies to protect investments and secure generational wealth.Connect with Doug:Website: https://www.plumcoownership.com/Email: Doug@PlumCoownership.comFacebook: https://www.facebook.com/PlumCoOwnershipInstagram: https://www.instagram.com/plumcoownership/Connect with Corwyn:Contact Number: 843-619-3005Instagram: https://www.instagram.com/exitstrategiesradioshow/FB Page: https://www.facebook.com/exitstrategiessc/Youtube: https://www.youtube.com/channel/UCxoSuynJd5c4qQ_eDXLJaZAWebsite: https://www.exitstrategiesradioshow.comLinkedin: https://www.linkedin.com/in/cmelette/Shoutout to our Sponsor: Mellifund Capital, LLCNeed funding for your next real estate flip or build? MelliFund Capital makes it fast, flexible, and investor-friendly. Visit MelliFundCapital.com and fund your future today. Again, that's MelliFundCapital.com, M-E-L-L-I-L-U-N-D, Capital.com.
Links & ResourcesFollow us on social media for updates: Instagram | YouTubeCheck out our recommended tool: Prop StreamThank you for listening!
This episode dives into how two young entrepreneurs went from travel influencers to building luxury boutique hotels around the world and allowing everyday Australians to become fractional owners. We unpack how their business model works, the risks, the returns, and why this could be a new way for Australians to build wealth outside traditional property.
Is your vacation home investment now a financial burden? With short-term rental regulations tightening across South Carolina, many owners are scrambling for solutions. This week, we welcome Doug Rich, CEO of Plum Co-ownership, to discuss an innovative answer: fractional home ownership. Learn how you can protect your investment, keep the family memories, and continue building a generational legacy, even in a changing market.Doug Rich is the CEO of Plum Co-ownership, a pioneering company that helps vacation homeowners and investors navigate South Carolina's evolving short-term rental landscape. With a focus on fractional ownership, Doug helps clients buy, sell, and manage vacation properties, making real estate investment more accessible and profitable.Key Takeaways:0:04 – Buyers' perspective: Fractional ownership is not a timeshare. Buyers truly own a share of the property, which can appreciate in value over time. Fees and maintenance are fully transparent.0:42 – Sellers' perspective: Owners can access equity from their vacation home while preserving family memories. Fractional ownership allows them to keep a portion of the property.4:09 – How Plum Co-ownership helps: Assists clients in buying, selling, and managing fractional properties, including LLC setup, scheduling, finances, and communications—a turnkey solution.7:01 – Fractional ownership as a crowdfunding model: Multiple investors pool resources to buy higher-value properties, making premium vacation homes more accessible. Example: $3.5M Holden Beach property shared among eight owners.9:03 – Navigating short-term rental regulations: Fractional ownership helps investors comply with new South Carolina short-term rental rules while still generating rental income and maintaining property use.15:09 – Best markets and legacy benefits: Islands like Kiawah, Hilton Head, and Pawleys Island have favorable short-term rental markets. Co-ownership lets families enjoy vacation homes for generations without full ownership costs.23:00 – Common questions answered: Buyers want assurance they truly own something; sellers want to take equity out while keeping access. Co-ownership fosters community and well-managed properties.25:36 – Action takeaway: Regulations may change, but your legacy doesn't have to. Explore creative ownership strategies to protect investments and secure generational wealth.Connect with Doug:Website: https://www.plumcoownership.com/Email: Doug@PlumCoownership.comFacebook: https://www.facebook.com/PlumCoOwnershipInstagram: https://www.instagram.com/plumcoownership/Connect with Corwyn:Contact Number: 843-619-3005Instagram: https://www.instagram.com/exitstrategiesradioshow/FB Page: https://www.facebook.com/exitstrategiessc/Youtube: https://www.youtube.com/channel/UCxoSuynJd5c4qQ_eDXLJaZAWebsite: https://www.exitstrategiesradioshow.comLinkedin: https://www.linkedin.com/in/cmelette/Shoutout to our Sponsor: Country Boy HomesDo you remember your grandma's front porch? You know that spot where stories were told, kisses were stolen, and sweet tea was always being sipped. Now imagine giving your family a place to make those same memories, but in a brand new, energy-efficient, and home that was built just for you. At Country Boy Homes, we help folks just like you find that forever feeling.Whether it's your first home, your next home, or your, we're done with rent forever, like, seriously home, we specialize in affordable, durable, manufactured, and modular homes, the kind that make room for muddy boots, big dreams, and second helpings. Come see what coming home really feels like. Call 843-574-8979 today.Country Boy Homes, Built to Last, Priced for You.
Welcome to season 4, episode 3 of the Stock Trading for Beginners Podcast! We're covering a common beginner mistake: thinking you need a ton of cash to start trading stocks profitably. I break down how much you really need, why account size isn't the barrier you think it is, and how to get started smartly.Resource:Join our FREE Skool group: https://www.skool.com/tradingKey Topics: Account Size Is Relative—It Doesn't Determine My SuccessI used to think I needed tens of thousands to trade, keeping me in analysis paralysis. Success is about percentages, risk management, and growth. I start with under $1,000 and scale up from savings or side income. I focus on consistent gains—a 10% return is the same skill on any account size. Use brokerages like Robinhood or Fidelity with low minimums and fractional shares for high-priced stocks like Tesla. Our Skool poll shows half beginners started under $1,000, proving it's relative.Stocks Are Safer Than Options for BeginnersOptions tempt small accounts with leverage but are complex and risky due to time decay and volatility. Studies say 70-90% of options traders lose money; events like the October 10th crypto crash show risks. I recommend stocks with momentum—no expirations let me hold through dips. Fractional shares allow 1-3% risk per trade. Avoid options' manipulation and max pain.Trade to Grow Wealth, Not for Instant IncomeTreating trading as a job for bills leads to emotional risks like chasing wins or panic-selling. I focus on long-term compounding with a plan to control emotions. Trade only affordable money, build other income to fund accounts. Even small accounts grow steadily without rushing.TakeawaysStart small, focus on percentages, add funds over time. Choose stocks over options for safety and ease. Trade for long-term wealth, not quick cash. Join the Skool group at https://www.skool.com/trading for the free course and community. Thanks for listening—talkSend me some feedback!Join Our Free Community on Skool:https://www.skool.com/trading
If you and your team are constantly juggling WAY too many priorities with not enough support, this episode is exactly what you need to hear. Vicki Burkhart is the powerhouse founder and CEO of The More Than Giving Co., a virtual, fractional staffing firm that has served over 230 nonprofit clients and counting!There is a growing “crisis of capacity” across the nonprofit sector. Did you know 65% of nonprofit leaders say they don't have enough staff to deliver programs and services?Vicki explains how her Nonprofit Virtual Assistant program helps organizations scale smarter, freeing up leaders from day-to-day administrative tasks so they can focus on mission-driven growth.You'll learn what successful integration of a VA looks like in action, how much it costs, and how to assess when it's the right time to seek outside support. I also share my own experience as a client!Resources & LinksLearn more about Vicki on LinkedIn, email her at mtg@morethangiving.co, and check out The More Than Giving website to explore their fractional staffing services. You can also schedule a meeting to determine the next best steps for your organization.This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good. This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit's campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same. Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others! Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Discover how Pace Morby's community members Benjamin Huang and Leah Merga used creative finance and fractional investing to rescue a laundromat business in New England. Learn how they helped a retiring owner, restructured $300K+ in debt, and turned a struggling shop into a profitable investment. Connect with Ben: https://www.instagram.com/benjaminhuang14/ Connect with Lea: https://www.instagram.com/lea_murga_eder/ ➡️ Meet Pace on the Creative Nation Tour: https://bit.ly/GetCreativeNationTour ➡️ Download the Free SubTo A-Z e-book: https://subto.sjv.io/qzd0Vb ➡️ Get the CRM that will take you further: https://www.gohighlevel.com/pace ➡️ Use Creative Listing for FREE to buy and sell creatively: https://bit.ly/CreativeListing ➡️ Join the SubTo Community: https://subto.sjv.io/RG6EDb ➡️ Become a Top Tier Transaction Coordinator: https://toptiertc.pxf.io/yqmoxW ➡️ Discover the Gator Method: https://gator.sjv.io/Z6qOyX ➡️ Get to the SquadUp Summit Conference: https://bit.ly/GetToSquadUpSummit COMMUNITY MEMBERS! ➡️ Get Featured on the Get Creative Podcast: https://bit.ly/GetCreativeGuestForm Refer a Friend to SubTo: refer.nre.ai/subto Refer a Friend to TTTC: refer.nre.ai/tttc Refer a Friend to Gator: refer.nre.ai/gator PLUG IN & SUBSCRIBE Creative Real Estate Facebook Group: https://www.facebook.com/groups/creativefinancewithpacemorby Instagram: https://www.instagram.com/pacemorby/ YouTube: https://www.youtube.com/@PaceMorby TikTok: https://www.tiktok.com/@pacemorby X: https://x.com/PaceJordanMorby The Pace Morby Show: https://www.youtube.com/@thepacemorbyshow
This week on the Higher Ed AV Podcast, Joe Way welcomes Peter Murphy Lewis, CEO and Fractional CMO of Strategic Pete, to the show. They discuss his role, evolving from teaching and to personal branding. Learn how to discover who your are, how to make true personal connection with others, and use that for professional growth. Watch and listen!Connect with Peter Murphy Lewis:Web: https://strategicpete.comLinkedIn: https://www.linkedin.com/in/petermurphylewis/Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://www.linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahwayFacebook: https://www.facebook.com/josiahway
Meet Paul Hoyt - a 60-year business veteran who traded spreadsheets for soul work...After 30 years crunching numbers in IT and 25 years as a business coach, Paul's embarking on his most ambitious project yet: helping good people become powerful enough to change the world.In this raw conversation, host Jason Croft digs deep into Paul's evolution... drawing out insights about the intersection of business strategy and personal transformation that most people never connect.You'll discover:• Why Paul believes good people need to get STRONGER (not just nicer)• The "I ROCK" framework that's helping people level up daily• How he's building a community where business and personal growth collide• The three modes of empowerment most programs completely ignore• Jason's perspective on why we need to embrace that personal development is never "done"• Why most people operate on default instead of realizing they can change who they are• Paul's vision for everyone to become "better than he is" (and how that mindset creates unstoppable movements)This isn't your typical feel-good personal development chat...Jason and Paul explore how left-brain business strategy combines with right-brain transformation to create something the world desperately needs right now.Whether you're an entrepreneur looking to align profit with purpose... or someone ready to step into your own "good power"... this conversation will shift how you think about making an impact.Ready to rock with integrity?Hit play and discover how one man's quest to "get his shit together" became a mission to empower an entire movement of world-changers.Find all the show notes and links here: https://www.strategyactionshow.com/106
Join hosts Paul Barron and Cherryh Cansler at the Fast Casual Executive Summit 2025 as they interview marketing experts Kayla Dillon (Fractional CMO, Common Table Services) and Shoshannah DiDomenico (Senior Marketing Manager, Scooter's Coffee) about winning Gen Z and millennials during economic uncertainty. Discover why retention beats acquisition, how community partnerships can deliver 34% sales lifts at zero cost, and why authenticity matters more than ever. Learn which social platforms actually work, how Scooter's loyalty program drives 60% of transactions, and strategic planning tips for surviving slow seasons in the restaurant industry.#FastCasualNation #RestaurantMarketing #GenZMarketingGet Your Podcast Now! Are you a hospitality or restaurant industry leader looking to amplify your voice and establish yourself as a thought leader? Look no further than SavorFM, the premier podcast platform designed exclusively for hospitality visionaries like you. Take the next step in your industry leadership journey – visit https://www.savor.fm/Capital & Advisory: Are you a fast-casual restaurant startup or a technology innovator in the food service industry? Don't miss out on the opportunity to tap into decades of expertise. Reach out to Savor Capital & Advisory now to explore how their seasoned professionals can propel your business forward. Discover if you're eligible to leverage our unparalleled knowledge in food service branding and technology and take your venture to new heights.Don't wait – amplify your voice or supercharge your startup's growth today with Savor's ecosystem of industry-leading platforms and advisory services. Visit https://www.savor.fm/capital-advisory
In this final episode of my Shift Happens series, I'm getting super real about what stepping into my role as a fractional CMO has taught me and how it's actually made me a stronger coach. I'm talking about the big-picture thinking that comes with leading a marketing team, how strategy and accountability can totally transform your results, and why I've (finally!) learned to love analytics even though numbers used to make me cringe. This episode is all about balance: between data and intuition, leadership and empathy, structure and flow. Whether you're running a team or flying solo, I think you'll see how strategy and soul really do go hand in hand. In this episode, I share: Why thinking big matters, no matter your business size How strategy + accountability = real growth The surprising reason I'm now geeking out over numbers What CMO-level lessons have taught me about coaching More about Maura: Mini-sessions are booking now! Not ready for long-term marketing coaching and support, but know you need some direction, strategy, and clear, made-for-you action items to grow your business? Work with Maura to take your business (and life) to the next level! The support, guidance, and transformation inside this 90-minute session are unlike any other. It's time to invest 90 minutes to set yourself and your business up for success and joy for the rest of 2025 and into the new year! Need more inspirational guidance on how to make your passion a reality? Follow Maura on Facebook and Instagram. Maura shares the real human side of building and marketing your business, including strategic analysis, creative development, implementation, growth, and management. Maura wants to hear from you and why you are here! Send her an email and share who you are and what your passion is.
Andrew and Jay dive into the art of optimization, from shaving seconds off CNC cycles to teaching kids the power of one-piece flow. Andrew shares how tuning a Brother machine saved 13 hours across a 5,000-part run and reflects on when optimization really pays off. The two discuss lean principles in action, shop tours, and the balance between efficiency and creativity before discussing the value of fractional expertise. From hiring a CPA who acts like a dashboard of financial sensors to bringing in part-time specialists who reveal blind spots and move the needle in tens of thousands, they show how smart leaders multiply impact by paying for precision, not guesswork. Along the way, they trade golf analogies, business lessons, and more.
In this episode of The Faces of Business, Jen Hamilton, Fractional COO and Founder of Hamilton COOs, shared how to grow your business with the right executive leadership, without the chaos. Jen helps business owners shift from being the hub of everything to building confident, accountable teams that run smoothly, so owners can step back and finally breathe. Her experience as a CPA, COO mentor, and founder of the Fractional COO Collective makes her a go-to expert for operational excellence and scalable growth. Jen brings over two decades of experience in business operations, helping leadership teams get out of overwhelm, implement effective systems, and drive sustainable results. Her passion stems from her own family's business story and a mission to help small businesses win in today's competitive world. Check out the Blog post here: Identifying Fractional Executive Resources for Your Business Thanks for taking the time to listen today. Find Damon Pistulka on LinkedIn talking about life & building businesses you can sell or succeed. Find out more about Damon when he's not working. @damonpistulka on Instagram, or Damon Pistulka on Facebook. More information on building businesses you can sell or succeed and the Exit Your Way method on our website Email us for more information info@exityourway.com
Is your nonprofit stuck in an understaffing cycle, in which you need expertise but can't afford senior-level salaries? Are you overwhelmed by wearing multiple hats as an executive director, lacking specialized skills in fundraising, HR, or communications? What if there was a way to access experienced professionals without the full-time commitment?Through this episode, you'll learn about working with “fractional executives” – a practice where nonprofits engage a portion of an experienced professional's time to provide both strategic guidance and hands-on implementation of a key organizational function. You'll get tips for when organizations are ready for fractional executives; how to find them; and how best to work with them. Our guest is Cindy Wagman, a Canadian fundraising consultant who has become a leading voice in the fractional executive practice for nonprofits. Wagman shares her journey from university fundraiser to consultant, how she evolved her own fractional executive model, and the training and matching services she has developed to help more people become fractional executives specifically for nonprofits, and help more nonprofits find them.Wagman defines fractional executives as a unique blend of strategic thought and implementation, typically requiring 7+ years of direct experience in their function. Unlike traditional consultants who provide advice, fractional executives create plans and then execute them, working on retainer and focusing on deliverables and outcomes. She emphasizes this isn't a cost-saving measure but rather an optimization strategy, allowing small and mid-size nonprofits to access senior-level expertise they couldn't otherwise afford. The typical investment is comparable to hiring a junior-level employee but with significantly more experience and strategic capability.The conversation covers practical guidance for both sides of the equation. For nonprofits considering fractional executives, and professionals considering becoming fractional consultants. Wagman has built an entire ecosystem around this model, including training programs through her Nonprofit Fractional Academy, a matchmaking service at nonprofitfractionals.com, and multiple podcasts. She advocates for funders to embrace investing in people and trust organizations to choose how to best structure their teams, whether through traditional hiring or fractional arrangements.About Cindy Wagman:Cindy Wagman helps seasoned nonprofit pros build six-figure consulting businesses—without the burnout. A former in-house leader turned business coach, she's the founder of Cindy Wagman Consulting and the Nonprofit Fractional Network, and has guided 100+ consultants to grow profitable, values-driven practices.She's the bestselling author of Raise It!, co-host of Confessions with Jess and Cindy, and host of Fracture, a private podcast for nonprofit fractional execs ready to stop fixing broken systems and start building something better.Nonprofit Executive's Guide to Hiring a Fractional Leader (free) Matchmaking Service (find a fractional executive for your org)
As a fractional CFO and financial advisor, Carl Seidman, a returning guest, has worked with finance teams at some of the world's most recognized companies, helping them strengthen forecasting, cash flow management, and strategic decision-making. He also teaches several top-rated online courses including the FP&A Mastery Signature Program. My first fire-drill, creating a cash flow in one week The under $50m revenue opportunity for fractional CFOs The power of an advanced (live) FP&A course Expectations and reality for AI in your finance career The catastrophe if AI gets something wrong What I learned about Copilot in Excel developing a LinkedIn course The Power of LET
Discover how Ashish Gupta, CEO of ScaleUpExec, helps businesses scale, navigate crises, and transform cultures with fractional leadership and practical spirituality. Learn the power of strategy, execution, and inner stability in high-stakes decision-making.00:33- About Ashish GuptaAshish is the CEO of ScaleUpExec.
Portfolio Pulse: The Money Podcast for Medical Professionals & Entrepreneurs
In this episode of Portfolio Pulse, host Steven Huskey welcomes Roger Chin—financial advisor, CFA, and fractional CFO at My eCFO. With a background in risk and capital management for major institutions, Roger now helps entrepreneurs and business owners accelerate profits and scale smarter through tailored CFO services. He shares lessons from shifting from corporate giants to small and mid-sized businesses, the importance of assembling the right team, and the three key questions every business owner should ask before tackling finances on their own.
In this episode of The Fractional CMO Show, Casey Stanton breaks down what it really takes to run a high-profit, low-complexity fractional CMO business—without drowning in tools, team costs, or tech bloat. He reveals the essential tech stack and talent stack you actually need to succeed, and why most marketers overcomplicate their path to six- and seven-figure practices. Casey walks through the two core models for fractional CMOs—the Single Pringle, a lean solo practice with massive margins, and the Scalable Model, where you lead a team of CMOs under your brand. He shares the real costs, margins, and mindset shifts that separate those earning $10K months from those building million-dollar practices. Along the way, Casey opens up about simplifying his own business after years of trial, burnout, and rebuilding. He shows how freedom comes not from adding more tools or people—but from keeping things simple, focusing on leadership, and charging for the value you bring. Whether you're just starting your fractional journey or ready to scale beyond yourself, this episode lays out a clear, no-fluff roadmap to building a business that's profitable, sustainable, and freeing. Key Topics Covered: -The two models of a fractional CMO: Single Pringle vs. Scalable Brand -The true costs and margins of running a lean fractional business -Why you should never include implementation in your core offer -How to think about VAs, tech stacks, and software subscriptions -How to structure client relationships for long-term, low-stress success -The power of keeping your cognitive load—and overhead—low -How to scale from $10K to $40K+ months with just 3–5 clients -Why your simplicity is your competitive advantage
In this episode of the Drop In CEO Podcast, Deb Coviello explores the power of fractional leadership for businesses facing crisis or transformation. She shares practical strategies for leveraging outside expertise, discusses the value of upskilling through curated audio mini-courses, and offers actionable steps for leaders to assess and fill skill gaps within their teams. Episode Highlights Introduction to Fractional Leadership [2:00] Deb introduces the concept of fractional leaders as a secret weapon for navigating business crises and explains her role as the Drop In CEO. Why Leaders Wait Too Long to Ask for Help [2:18]Discussion on the pitfalls of pride, the importance of timely support, and how fractional leaders can fill critical gaps. Real-World Success Story [7:29] Deb shares a client case study on using fractional leadership to achieve food safety certification and organizational growth. Actionable Steps for Leaders [11:13]Step-by-step guide for assessing team skills, identifying gaps, and deciding when to bring in fractional expertise. For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.
Henrik shares his incredible journey from a small town in Denmark to leading breakthroughs in tech, robotics, and climate-conscious food solutions. A story of innovation, inner growth, and making a real-world impact.00:09- About Henrik BennetsenHenrik Bennetsen is a 4x founder with deep entrepreneurial experience.He serves as a strategic advisor and fractional executive helping startups scale and succeed.
When Is Your Business Ready for a Fractional CFO? Expert Insights from Laresa McIntyreAs your business scales, the financial landscape becomes increasingly complex. Many founders find themselves overwhelmed by cash flow management, forecasting, and financial decision-making—realizing their passion alone isn't enough to sustain growth. In this episode, host Josh Elledge interviews Laresa McIntyre, fractional CFO and Founder of Rockbridge CFO, who shares her insights on when to bring in a fractional CFO, how to prepare for that step, and how doing so can transform your business operations and confidence.The Right Time to Hire a Fractional CFOLaresa explains that a fractional CFO is a part-time financial executive who provides strategic planning, forecasting, and financial insight—without the cost of a full-time hire. Businesses typically benefit when revenue reaches the $1M–$2M mark or when decision-making starts to rely too heavily on gut instinct instead of data. She highlights clear signs that a company is ready for financial leadership: outgrowing basic tools like QuickBooks, feeling uncertain about profitability, or needing clarity around cash flow and personnel costs.A fractional CFO doesn't just manage numbers—they partner with founders to bring order, foresight, and peace of mind. Laresa shares how implementing more detailed financial reporting and proactive cash flow forecasting helps business owners understand where their money is going, where it should go next, and how to allocate it efficiently. This support allows leaders to step back from financial stress and focus on strategy, growth, and innovation instead.For founders still below seven figures, Laresa recommends starting early by setting up robust accounting systems and forecasting tools. Preparation ensures a fractional CFO can deliver maximum value once engaged. By building these systems in advance, founders avoid reactive decisions and gain clarity on how each financial move impacts long-term scalability.About Laresa McIntyreLaresa McIntyre is the Founder and Fractional CFO at Rockbridge CFO, where she helps businesses gain financial clarity, improve profitability, and scale strategically. With years of experience supporting founders and executive teams, she specializes in transforming financial chaos into actionable growth strategies.About Rockbridge CFORockbridge CFO provides strategic financial leadership for growing companies through fractional CFO services. The firm focuses on forecasting, profitability analysis, and cash flow management—empowering business owners to make confident, data-driven decisions without the expense of a full-time CFO.Links Mentioned in this EpisodeRockbridge CFOLaresa McIntyre LinkedIn ProfileKey Episode HighlightsSigns your business is ready for a fractional CFOHow financial forecasting improves decision-makingCommon gaps in accounting systems for scaling companiesThe emotional and strategic benefits of CFO partnershipHow to prepare your financial foundation before reaching seven figuresConclusionHiring a fractional CFO isn't just about managing your finances—it's about reclaiming your time, focus, and confidence as a leader. As Laresa McIntyre explains, the right time to bring in a CFO is when you're ready to grow with clarity and strategy instead of stress and guesswork. Whether your business is at $500K or $5M, proactive financial leadership can set the foundation for sustainable, scalable success.
“HR Heretics†| How CPOs, CHROs, Founders, and Boards Build High Performing Companies
For today's essential Heretics 101 feature, Kelli and Nolan talk to Sally Thornton, CEO and Founder of Forshay who offers a candid examination of fractional executive work, exploring trust barriers, adverse selection problems, pricing models, and why consulting acumen matters more than traditional executive experience.Support our Sponsors:Ethena is the compliance training platform built for modern workplaces. Visit goethena.com/heretics and get 10% off your first year.Metaview is the AI platform built for recruiting. Check it out: https://www.metaview.ai/heretics* Our suite of AI agents work across your hiring process to save time, boost decision quality, and elevate the candidate experience.* Learn why team builders at 3,000+ cutting-edge companies like Brex, Deel, and Quora can't live without Metaview.* It only takes minutes to get up and running.KEEP UP WITH SALLY, NOLAN + KELLI ON LINKEDINSally: https://www.linkedin.com/in/sallythornton/Nolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—LINKS:Forshay: https://forshay.com/-For coaching and advising inquire at https://kellidragovich.com/—TIMESTAMPS:(00:00) Intro(01:46) The Trust Barrier: Why Companies Resist Fractional Work(03:34) The TAM Debate and Market Dynamics Post-COVID(05:14) The Dirty Secret: There's No Such Thing as Fractional Work(06:34) Sponsors: Ethena | Metaview(10:01) Who's Buying and Why Finance Gets It(11:06) Let's Talk Money: The 65/35 Structure and Market Rates(12:30) The Honeymoon Phase: Managing Boundaries and Expectations(14:44) How to Assess Fractional Executives: The 75% Rule(16:31) From Interim to Modular: How the Market Evolved(18:04) The Black Hole Question: Why Nobody's Calling You Back(19:36) Network for Yourself: Nobody's Managing Your Career But You(21:36) How to Sustain 15 Years: Running Experiments & Following Curiosity(22:31) Closing Thoughts: Agents for Executives Don't Yet Exist(23:11) Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com
In this episode, Maggie Shea sits down with HeatherJackson - Fassari, Owner of Interlink CFO, to discuss the realities of leaving corporate America to launch a business from scratch — and the Pain Points that come with entrepreneurship, growth, and trust.Heather shares her story of stepping out of a 20+ year career in corporate finance and operations to build a fractional CFO firm from the ground up. From her “day one” moment of realizing there would be no paycheck coming in, to learning how to market herself, network, and rebrand her business, Heather's journey highlights the many Pain Points of leadership and independence.Together, Maggie and Heather dive into:The Pain Points of starting over and building a business from scratchFinding confidence and balance when leaving corporate stabilityEarning trust from long-established business owners and stepping into strategic partnershipsHow fractional CFO work bridges the gap between finance, operations, and growthNavigating growth Pain Points — from hiring and scaling to finding the “mini version” of yourself Preparing small businesses financially for sale, valuation, or expansionThe importance of networking, mentorship, and learning from every clientFrom managing manufacturing and nonprofit clients to helping owners clean up financials, streamline processes, and prepare for the next stage, Heather reveals the behind the-scenes realities of being a trusted financial and operational partner.If you've ever wondered what it takes to turn experience into independence, this episode is for you.Connect with Interlink CFO & Heather Jackson - FassariWebsite: https://interlinkcfo.comEmail: heather@interlinkcfo.comLinkedIn: Heather Jackson-Fassari, MBA, CMA, CSCA | LinkedInConnect with StaffBuffalo & the Pain Points PodcastWebsite: https://staffbuffalo.comPain Points Episodes: https://staffbuffalo.com/painpointsLinkedIn: https://www.linkedin.com/company/staffbuffaloInstagram: https://www.instagram.com/staffbuffalo/Facebook: https://www.facebook.com/Staff716YouTube: https://www.youtube.com/@staffbuffaloEvery entrepreneur faces Pain Points — from the fear of leaving a steady paycheck to the growing pains of scaling smart. Tune in to hear how Heather turned those moments into milestones.
Today, Shannon dives into the crucial differences between a bookkeeper and a fractional CFO, revealing why scaling businesses should consider the latter. Shannon explains how fractional CFO services provide deeper insights, strategic decision-making, and future-focused projections that surpass what a bookkeeper or an in-house accountant can offer. With compelling arguments and real-world examples, Shannon highlights the value and cost-effectiveness of hiring a fractional CFO to drive business growth. What you'll hear in this episode: [0:45] The Value of a Fractional CFO [01:20] Comparing Bookkeepers and CFOs [05:15] The Role of a Controller [07:00] Why Fractional CFOs Are Cost-Effective If you like this episode, check out: Ways to Maximize Customer Value I Hired My Husband - Here's Why Your Finance Hire - Dos and Don'ts Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.Fractional CFO vs. Bookkeeper - What Do I Need?
Mike Walrod explains how a fractional integrator implements EOS to free visionary CEOs, build trust, and turn ideas into execution. He covers the integrator role, running effective Level 10 meetings (IDS), the power of clarity breaks, and how disciplined systems create speed and alignment. Practical takeaways include using weekly L10s to solve root problems, scheduling regular clarity breaks, and bringing in an integrator (fractional or full-time) to remove bottlenecks and scale the business.
In this episode of Moolala: Money Made Simple, host Bruce Sellery chats with Chandler Point's John Puffer as he breaks down how 1/10 ownership and 5 weeks/year actually work, what fees cover (cleaning, taxes, reserves, Wi-Fi), how rentals and rules are handled, and why it's different from a timeshare, —including resale and passing shares to family. Find out more at chandlerpoint.com and connect on Facebook .
Dylan opens from an echo chamber (literally) and the guys kick around first impressions of Gulfstream's newly announced G300 versus the G280—windows, avionics, “longest cabin,” and whether depreciation and warranty keep the new-metal carousel spinning. Mailbag hits everything from those mysterious skid marks on SNA 20R and whether an RJ type helps more than becoming a check instructor, to Phoenix haboobs, GA commuting from the islands, and a listener swag request. Flight Advice: a 40-year-old “late bloomer” with 1,600 TT/500 multi weighs fractionals vs. regionals; Dylan and Max lay out a strategy heavy on networking, patience, and targeted moves. Plus: disc golf as the stealth layover hack and a quick ode to SAN's shiny new terminal vibes. Show Notes 0:00 Intro 3:34 G300 Thoughts & Musings 27:26 Reviews 30:08 Mailbag 45:14 Flight Advice Our Sponsors Tim Pope, CFP® — Tim is both a CERTIFIED FINANCIAL PLANNER™ and a pilot. His practice specializes in aviation professionals and aviation 401k plans, helping clients pursue their financial goals by defining them, optimizing resources, and monitoring progress. Click here to learn more. Also check out The Pilot's Portfolio Podcast. Advanced Aircrew Academy — Enables flight operations to fulfill their training needs in the most efficient and affordable way—anywhere, at any time. They provide high-quality training for professional pilots, flight attendants, flight coordinators, maintenance, and line service teams, all delivered via a world-class online system. Click here to learn more. Raven Careers — Helping your career take flight. Raven Careers supports professional pilots with resume prep, interview strategy, and long-term career planning. Whether you're a CFI eyeing your first regional, a captain debating your upgrade path, or a legacy hopeful refining your application, their one-on-one coaching and insider knowledge give you a real advantage. Click here to learn more. The AirComp Calculator™ is business aviation's only online compensation analysis system. It can provide precise compensation ranges for 14 business aviation positions in six aircraft classes at over 50 locations throughout the United States in seconds. Click here to learn more. Vaerus Jet Sales — Vaerus means right, true, and real. Buy or sell an aircraft the right way, with a true partner to make your dream of flight real. Connect with Brooks at Vaerus Jet Sales or learn more about their DC-3 Referral Program. Harvey Watt — Offers the only true Loss of Medical License Insurance available to individuals and small groups. Because Harvey Watt manages most airlines' plans, they can assist you in identifying the right coverage to supplement your airline's plan. Many buy coverage to supplement the loss of retirement benefits while grounded. Click here to learn more. VSL ACE Guide — Your all-in-one pilot training resource. Includes the most up-to-date Airman Certification Standards (ACS) and Practical Test Standards (PTS) for Private, Instrument, Commercial, ATP, CFI, and CFII. 21.Five listeners get a discount on the guide—click here to learn more. ProPilotWorld.com — The premier information and networking resource for professional pilots. Click here to learn more. Feedback & Contact Have feedback, suggestions, or a great aviation story to share? Email us at info@21fivepodcast.com. Check out our Instagram feed @21FivePodcast for more great content (and our collection of aviation license plates). The statements made in this show are our own opinions and do not reflect, nor were they under any direction of any of our employers.
In this episode of The Fractional CMO Show, Casey explores the one quality that separates successful Fractional CMOs from those who struggle: focus. Drawing from real-world lessons, he explains why chasing shiny objects, people-pleasing, and taking on low-value work keep you stuck, while persistence and clarity push you toward building a thriving practice. Casey shares stories and insights from his own journey, showing how staying focused on strategic leadership—not tactical execution—helps Fractional CMOs land better clients, earn more, and make a bigger impact. This is an episode about choosing the right work, protecting your energy, and committing to the path that leads to long-term success. Key Topics Covered: - Why focus and persistence matter more than talent or timing - The hidden dangers of people-pleasing and “busy work” - How dabbling in side projects stalls your growth - The difference between tactical execution and true strategic leadership - Why conversations with decision-makers create more opportunity than vanity projects - How to structure your days around what actually moves the needle
In this week's episode, planning a bachelor(ette) party, golf getaway, or friends' trip—without blowing up the budget or the friendship? Bruce talks with Melissa Leong (Happy Go Money) about stress-free ways to split bills, set expectations, and avoid money awkwardness on group travel. Then: Fractional cottage ownership in Ontario,—how it differs from a timeshare, costs, usage weeks, fees, and conflict resolution —with John Puffer of Chandler Point. Next, FIFA 2026 as a teachable moment: Karen Holland (Gifting Sense) shows parents how to use big-ticket events to build kids' money skills and patience. Finally, turn your old phone into cash, —how ecoATM kiosks evaluate devices, wipe data, and pay on the spot —with SVP Neil Fried. To find out more about the guests check out: Melissa Leong: melissaleong.com | Instagram John Puffer: chandlerpoint.com | Facebook Karen Holland: giftingsense.org | Score Money Smarts With 2026 FIFA Neil Fried: LinkedIn Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple. Find Bruce Sellery at Moolala.ca | Twitter | Facebook | LinkedIn
Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It's one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passion for building a bridge between finance and the business to make the P&L shine.
Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Pathfinder SEO's Lindsay Halsey discuss the evolving landscape of SEO. They explore the importance of human connection in content creation, the challenges of attribution in SEO, and the emerging concept of Answer Engine Optimization. Lindsay emphasizes that while AI is reshaping search, genuine content and human expertise remain crucial for success. They also ponder the future of fractional work in the SEO industry and the ongoing debate between an open vs. closed web.Takeaways:Creating genuine content is key to SEO success.AI is reshaping the landscape of search and SEO.Human connection is more important than ever in content creation.Answer Engine Optimization is a valuable strategy for SEO.Attribution in SEO is becoming increasingly complex.AI can be a tool for enhancing SEO, not a replacement.The best customers for SEO services are often local businesses.Fractional work is becoming more accepted in the SEO industry.Investing in a website remains crucial for brand identity.Showcasing the human element in content can improve engagement.Important Links:Pathfinder SEOThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term than a buy-side term. Independent consultants are increasingly preferred over large agencies. AI is disrupting traditional consulting roles, emphasizing the need for individual expertise. Understanding the job to be done is crucial. If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn Robert Rose on LinkedIn Mentioned this week Ian's firm - Velocity B This Old Marketing - Robert and Joe's podcast Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Praveen Ghanta, founder of Fraction and former CEO of HiddenLevers, shares how he turned his experience scaling a bootstrapped SaaS company into a fast-growing fractional talent marketplace. After HiddenLevers reached $8M in ARR and sold for over $100M, he realized that senior fractional engineers were the secret to delivering efficiently without expensive full-time hires. Fraction now serves over 100 SaaS clients with a vetted pool of 500 senior U.S.-based engineers and CTOs. Typical engagements run 10–30 hours a week, helping founders tackle scaling challenges in vertical SaaS, AI engineering, DevOps, and legacy system conversions. The company has reached $10M ARR in just three years while keeping half its own team fractional. Praveen explains how clients use Fraction to save costs, speed development, and even prepare for M&A due diligence with fractional CTOs. He also highlights how AI has boosted senior developer productivity by 4x, why U.S.-only context matters, and how fractional-to-full-time hiring often becomes a win-win path. This interview is perfect for SaaS founders at $1M–10M ARR, hitting scaling issues, vertical SaaS leaders needing senior engineers without VC funding, and founders considering AI-powered product features and engineering talent. Key Takeaways Fractional Individual Contributors: Not just execs—senior engineers deliver hands-on code, marketing, and DevOps part-time. AI Productivity Boost: Senior developers using AI tools are delivering 2–4x more than peers without them. Cost Advantage: Starting at $5K/month, founders access senior dev talent without $200K+ full-time salaries. Best ICP Fit: Vertical SaaS companies at $1–10M ARR facing scaling issues or legacy migrations. Developer Productivity: Fraction leveraged its experience with over 100 clients to build DevHawk.ai, a tool that manages fractional talent and delivers results even more efficiently. This Interview Is Perfect For SaaS founders stuck at scaling challenges without a budget for big teams Bootstrappers and practical founders looking for senior engineering firepower Founders facing legacy code, scaling issues, or AI feature rollouts Non-technical founders struggling to manage offshore or junior dev teams Quote from Praveen Ghanta, founder of Fraction “There are a lot of very experienced engineers who get into a senior developer role, but if they're not going to become the manager of the team, there's not a really good and obvious career path for them. “They start to get bored because they know their job inside and out and it's relatively easy for them to keep delivering. “So working on a startup on the side is actually a way for both for them to sort of enrich their career and see new things and have that creative satisfaction, but at the same time, not take the risk. There are plenty of folks that want to be full-time at the startup, but there's risk in being at a startup.” Links Praveen Ghanta on LinkedIn Fraction on LinkedIn Fraction website (fraction.work) DevHawk website Podcast Sponsor – Fraction This podcast is sponsored by Fraction. Fraction gives you access to senior US-based engineers and CTOs — without full-time costs or hiring risks. Get 10 to 30 hours per week from vetted and experienced US-based talent. Find your next fractional senior engineer or CTO at fraction.work. You can start with a one-week, risk-free trial to test it out. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding. A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.
This week's episode is all about Reading. We will go through the entire process from the moment light hits the retina (50-100ms) to formulating speech (600ms or so). That is, either speaking out loud or silently speaking while reading, a phenomena called subvocalization. We do this when reading to the self. Either way, we speak while reading.We will compare so called normal readers, the Autistic phenotype, and dyslexia, and at times the odd contrasts of the Autistic phenotype AND dyslexia. Lots of neurobiology, measurement instruments, brain waves (oscillations, frequencies), however, I will hopefully provide easy to understand analogies.The entire reading process is covered.Daylight Computer Companyuse "autism" for $50 off athttps://buy.daylightcomputer.com/autismChroma Light Devicesuse "autism" for 10% discount athttps://getchroma.co/?ref=autismCognity AI for Autistic Social Skillsuse "autism" for 10% discount athttps://thecognity.com00:00 - Overview of reading process and neurobiology03:28 - Visual processing in V1 (primary visual cortex), V2-V4 (secondary visual cortex)4:42 - Neuroplasticity of Blind using V1-V4 for Braille07:17 - Neural oscillations (Delta, Theta, Alpha, Beta, Gamma)10:07 - Visual word form area (VWFA) recognizes patterns, begins sequencing letters & recognizes the word, Example: "d-o-g" & 'd' not 'b', 'o' not 'c,' 'g' not 'p.'13:01 - Phonological processing in temporal-parietal cortex15:54 - Fractional anisotropy (FA) & Diffusion Tensor Imaging (DTI) and arcuate fasciculus; Myelination, Water Flow, Garden Hose example18:06 - Detailed discussion of orthographic processing begins (VWFA's role in recognizing visual word forms)21:26 - Detailed discussion of cerebellum's role in eye movements begins (Purkinje cells and saccades)24:07 - Detailed discussion of spelling difficulties begins (orthographic processing challenges in autism/dyslexia)27:41 - Detailed discussion of semantic integration begins (delays in dyslexia, inferior frontal gyrus)30:55 - Detailed discussion of orthographic confusion begins (e.g., "except" vs. "expert")33:30 - Detailed discussion of phonological processing begins (temporal-parietal cortex mapping words to sounds)34:18 - Cerebellum mentioned regarding tongue movements (Purkinje cells refine timing for speech)36:10 - Subvocalization in silent reading37:07 - Oscillations in VWFA for autistic phenotype; Comprehension lags in Autism due to delayed N40039:19 Daylight Computer Company (and Daylight Kids !), use "autism" for $50 discount41:40 Chroma Light Devices, use "autism" for 10% discount44:52 Reviews/Ratings, Contact InfoX: https://x.com/rps47586YT: https://www.youtube.com/channel/UCGxEzLKXkjppo3nqmpXpzuAemail: info.fromthespectrum@gmail.com
In this episode of The Fractional CMO Show, Casey Stanton lays out why Q4 is the single most important season to land (and keep) high-paying clients—and how to set yourself up for a record-breaking 2026. He breaks down the mistakes that sink most aspiring fractional CMOs, like offering implementation services or acting like a “pirate” with client budgets, and shares why building a solid foundation of strategy and leadership is the only way to scale past $10K/month. You'll hear stories of CMOs in the accelerator earning $50K–$80K/month while working fewer than 40 hours a week, plus Casey's framework for raising your floor, specializing in the right niche, and saying “no” to the wrong clients so you can unlock massive upside. Whether you're just starting out or ready to punch up to seven figures, this episode is your roadmap to making Q4 the launchpad for your best year ever. Key Topics Covered: -Why Q4 is the true hiring season for serious CEOs -How to build a solid foundation without slipping into implementation work -Why keeping 95% of your revenue changes everything -The “pirate” trap that leaves CMOs broke (and how to avoid it) -How to niche down so clients see you as the only option -What raising your floor really means—and how it instantly filters out bad clients -The difference between hustling for 20 clients vs thriving with 3–5 high-value ones -How to secure upside beyond your monthly retainer
Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela chats with marketing expert and Fractional Chief Marketing Officer, Carly Ries, about what solopreneurs truly need to know about marketing strategy. With nearly 20 years of experience from local startups to Fortune 500 companies, Carly brings clarity to the chaos of marketing for small business owners and mompreneurs.We unpack what a Fractional CMO actually does (hint: it's way more than social media), the biggest mistakes solopreneurs make in hiring marketing help, and how to start focusing your time and energy where it truly matters for your business.
Michelle Griffin is a fractional HR executive and CEO of Griffin Resources. Her company supports small to mid-size domestic and multi-national companies with payroll support, employee development, compliance, benefits administration, and talent acquisition. Along the way we discuss – Work on Her Terms (1:30), Scalability (6:50), Business Analytics (11:00), Matching Employee Talents With the Right Client (12:15), Solutions Partner (19:10), Psychology Assessment Tools (24:00), Reverse Knowledge Transfer (29:20), International Business (31:00) Exotic Locales (32:50), Job Interview Skills (35:45), and a Typical Work Day (41:00). This podcast is partnered with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Send a donation, large or small, through PayPal @LukeLeaders1248; Venmo @LukeLeaders1248; or our website @ www.lukeleaders1248.com. You can also donate your used vehicle @ this hyperlink – CARS donation to LL1248. Reach out to Michelle and learn how her team can support your HR needs @ Griffin Resources Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.
I read from fox-trot to fractional currency Check out the "Little Gray Foxes" episode of Ologies.https://www.alieward.com/ologies/urocynology The word of the episode is "fractional currency".https://en.wikipedia.org/wiki/Fractional_currency Pee-wee as Himselfhttps://www.imdb.com/title/tt14419140/ Use my special link https://zen.ai/thedictionary to save 30% off your first month of any Zencastr paid plan. Create your podcast today! #madeonzencastr Theme music from Jonah Krauthttps://jonahkraut.bandcamp.com/ Merchandising!https://www.teepublic.com/user/spejampar "The Dictionary - Letter A" on YouTube "The Dictionary - Letter B" on YouTube "The Dictionary - Letter C" on YouTube "The Dictionary - Letter D" on YouTube "The Dictionary - Letter E" on YouTube "The Dictionary - Letter F" on YouTube https://linktr.ee/spejampardictionarypod@gmail.comhttps://www.facebook.com/thedictionarypod/https://www.threads.net/@dictionarypodhttps://twitter.com/dictionarypodhttps://www.instagram.com/dictionarypod/https://www.patreon.com/spejamparhttps://www.tiktok.com/@spejampar917-727-5757
In this episode of The New Flat Rate Podcast, host Natalie Koop and CEO Danielle Putnam sit down with Tyler Martin, founder of CFO Made Easy and seasoned fractional CFO. Tyler shares hard-won lessons from scaling businesses to $25M+, selling to a multi-billion-dollar company, and guiding contractors through the financial growing pains that come with rapid expansion. From common cash flow mistakes and underpricing pitfalls to practical strategies for planning growth and staying profitable, this conversation is packed with clarity and encouragement for business owners. If you've ever looked at your bank balance and wondered if you're really set up for growth, this episode will show you how to build a financial foundation that lasts.Social Media Links:InstagramTNFR- https://www.instagram.com/thenewflatrateFacebookTNFR- https://www.facebook.com/TheNewFlatRateLinkedInTNFR- https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=allCFO Made Easy- https://www.linkedin.com/in/thinktyler/YouTubeCFO Made Easy- https://www.youtube.com/@thinktylercfoLinks and Resources:https://thenewflatrate.com/https://cfomadeeasy.com/https://profitandgrit.com/
In this episode of the Get Creative Podcast, host Justin Tuminowski sits down with Stella Han, co-founder and CEO of Fractional, to explore how anyone—from seasoned investors to complete beginners—can start building wealth in real estate with as little as $5,000. Stella shares her inspiring journey from software engineer to real estate entrepreneur with a portfolio of 150+ units, and the breakthrough moment that led her to co-create Fractional: a platform designed to make capital raising and community-driven investing accessible for everyone—not just accredited investors. Follow Stella: https://www.instagram.com/hellastellah/ ➡️ Get the CRM that will take you further: https://www.gohighlevel.com/pace ➡️ Use Creative Listing for FREE to buy and sell creatively: https://bit.ly/CreativeListing ➡️ Join the SubTo Community: https://subto.sjv.io/RG6EDb ➡️ Become a Top Tier Transaction Coordinator: https://toptiertc.pxf.io/yqmoxW ➡️ Discover the Gator Method: https://gator.sjv.io/Z6qOyX ➡️ Get to the SquadUp Summit Conference: https://bit.ly/GetToSquadUpSummit COMMUNITY MEMBERS! ➡️ Get Featured on the Get Creative Podcast: https://bit.ly/GetCreativeGuestForm Refer a Friend to SubTo: refer.nre.ai/subto Refer a Friend to TTTC: refer.nre.ai/tttc Refer a Friend to Gator: refer.nre.ai/gator PLUG IN & SUBSCRIBE Creative Real Estate Facebook Group: https://www.facebook.com/groups/creativefinancewithpacemorby Instagram: https://www.instagram.com/pacemorby/ YouTube: https://www.youtube.com/@PaceMorby TikTok: https://www.tiktok.com/@pacemorby X: https://x.com/PaceJordanMorby The Pace Morby Show: https://www.youtube.com/@thepacemorbyshow
On this episode of Secret Ops, we talk with Jen Hamilton Fractional Chief Operating Officer and Founder of the Fractional COO Collective. We discuss the rise of fractional executive roles, especially in operations, and the importance of community and mentorship among fractional leaders.In this episode, we discuss the:Jen's personal journey from CPA to operational leaderThe emerging role of fractional executives in operations.Importance of mentoring and community among fractional executives.Generational perspective shifts in and leadership styles.Applications of operational thinking in our personal lives
**Originally published on October 16, 2024**This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to Michigan, why gratitude fuels her leadership, and how she's spent 20+ years helping B2B tech companies elevate marketing from “tactical” to truly strategic.Liza's perspective on AI, trust, and building defensible moats is refreshing and practical - I left this convo inspired and with about ten new quotes for my wall.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Liza Adams, AI advisor and fractional CMO. Liza shares how her engineering roots shaped her early entry into AI, and why she's passionate about marketing's role as a strategic driver of business growth (not just the “campaigns and events team”).This episode covers:Liza's journey from immigrant roots in the Philippines to tech executive in the U.S.Why marketing must reclaim its North Star: deep customer understandingThe three passions guiding her career: elevating marketing's strategic value, championing diverse voices, and using business as a force for goodPractical frameworks for evaluating product-market fit and building defensible moatsHow AI can shrink research cycles, spark alignment, and elevate marketers from tacticians to strategistsTrust as the ultimate differentiator - why “brand building” is really “trust building”Examples of how teams are using custom GPTs to boost productivity and decision-makingHer advice to CMOs in today's “pressure cooker” environmentLiza also shares the golden rule of modern marketing: be an amazing human first, then an amazing marketer. (yesssssss!!)Key Links:Guest: Liza Adams: https://www.linkedin.com/in/lizaadams/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Discussed in Episode:Disrupt or Be Disrupted: AI's Verdict on Your Product's DefensibilityCompetitive Defensibility Analyzer GPT––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.
This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. The tables are turned as Jeff asks Ian for his 5 f'in' things and they discuss: Fractional is not Part-time The client wants to solve a problem not hire a fractional Be purposeful fractional Be clear about the problem you solve Flexibility is a feature, not a bug As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Ian's post - Fractional is Just Part-Time - Right? Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Part-Time Lover - Steve Wonder You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
De Soi is one of the breakout stars of non-alc cocktails — selling more than a quarter million cases per year across all channels. Under CEO Scout Brisson, the brand has climbed to the #1 fastest-growing NA cocktail brand in mass channels, growing nearly 500% YOY, per SPINS data, with distribution in 6,000+ doors — and a new national partnership with Southern Glazer's set to take them even further.So what's driving this rocket ship? In this conversation, Scout pulls back the curtain on the operator mindset behind De Soi's rise. She shares why velocity — not awareness or impressions — is the brand's North Star metric, and how focusing on the fundamentals of execution is what keeps the shelves turning.We discuss:How De Soi overcame early Amazon challenges and built a winning channel strategyWhy Scout says “influencer marketing is dead” — and how local IRL businesses are becoming the new influencersThe flavor development process with co-founders Katy Perry and Morgan McLachlan, and how they balance sophistication with mass appealFundraising lessons, including how to convince skeptical investors in an emerging categoryScout also speaks candidly about setbacks (including a major production issue and retailer loss in the same week) and the resilience required to keep building in a fast-changing category.For drinks entrepreneurs, this episode is a case study in scaling a non-alc brand — full of takeaways on growth strategy, retail execution, and building a category leader from the ground up.Last Call:Hiring in the drinks industry looks very different than it did even a few years ago. In this sponsored Last Call, Rachel Doueck of Force Brands shares what every founder should know about scaling teams today:
2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech
What if your business could actually work for your life instead of consuming it? This question lies at the heart of Tana Kramer's approach to financial strategy for women entrepreneurs.Tana, founder of TK Solutions and a self-described "profitable strategist," joins the To Be Bolder podcast to share her journey from answering phones at her father's glass shop at age eight to becoming a fractional CFO for women-led businesses generating $1-5 million in revenue. Her path wasn't linear – after graduating with a management degree, she quickly realized corporate life wasn't for her and found her calling supporting entrepreneurs through various ventures before launching her own business.The conversation reveals profound insights about the relationship between profitability and lifestyle design. Tana emphasizes that most entrepreneurs fail to regularly examine their financial statements, often relying on flawed memory rather than actual data. "Looking at your numbers is definitely going to be the biggest thing," she explains, noting how entrepreneurs sometimes mentally spend the same dollar multiple times. This disconnect between perception and reality leads to misalignment that manifests physically – grinding teeth, tension in the shoulders, persistent irritability – signaling something in your business model isn't working for you.Perhaps most valuably, Tana addresses the emotional and psychological dimensions of entrepreneurship. She shares how she discovered her own inherited scarcity mindset through conversations with her mother, and offers a powerful strategy for those struggling with similar limitations: "Get yourself into rooms where people are sure it's possible and you can borrow some of their confidence while you prove it to yourself." This environment shift gradually transforms your relationship with money and profitability.Whether you're just starting your entrepreneurial journey or looking to scale your existing business more intentionally, Tana's guidance offers a refreshing perspective on creating financial systems that support your vision rather than dictate it. Tune in to be inspired and learn two important insights about managing your money.Support the show When you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.
Craig Ford is the Director and Cofounder of Cyber Unicorns. He is the author of three different book series with a total of seven books, as well as a freelance cybersecurity journalist with works in magazines such as Women in Security, Cyber Australia, and Cyber Today, among others. In this episode, Ford joins host David Braue to discuss his role as a fractional CISO, as well as his work at Cyber Unicorns, published books, and more. • For more on cybersecurity, visit us at https://cybersecurityventures.com
In this episode of the Millionaire Mindcast, Matty A. welcomes Ellen Wood, founder and CEO of VCFO, who pioneered the fractional CFO model and has supported more than 6,000 companies through growth and exit planning.Ellen shares her journey in building VCFO, the inspiration behind trademarking “virtual CFO,” and why more businesses are turning to fractional financial leadership. From the power of the V360 Assessment to the critical role of accountability and culture, Ellen outlines the strategies that differentiate businesses that scale successfully from those that stall.She also dives into common exit planning mistakes, the importance of preparation years in advance, and her perspective on the future of fractional CFO services as AI and private equity reshape the office of the CFO.What You'll Learn in This Episode:The origins of VCFO and the rise of fractional CFO servicesHow the V360 Assessment identifies risks and opportunitiesWhy accountability and culture are key drivers of valueThe biggest mistakes business owners make before an exitStrategies to scale successfully and retain top talentHow AI and private equity are transforming finance functionsEllen's personal lessons and advice to entrepreneursTimestamps: 01:00 – Ellen Wood's background and founding VCFO 03:30 – Building the fractional CFO model 07:00 – Expanding into HR and operational support 11:45 – Using V360 to prepare for growth and exit 17:30 – Culture and accountability as hidden value drivers 21:30 – Exit preparation: what most founders get wrong 25:45 – Scaling vs. stalling businesses 29:00 – The future of fractional CFO services 32:00 – Advice to her younger entrepreneurial selfConnect with Ellen Wood: LinkedIn: https://www.linkedin.com/in/ellenewood/Episode Sponsored By:Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/CRE MASTERMIND: Visit myfirst50k.com and submit your application to join!FREE CRE Crash Course: Text “FREE” to 844-447-1555FREE Financial X-Ray: Text "XRAY" to 844-447-1555