Podcasts about fractional

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Latest podcast episodes about fractional

From the Spectrum: Finding Superpowers with Autism
Decoding the Brain: How Reading Works in Autism and Dyslexia

From the Spectrum: Finding Superpowers with Autism

Play Episode Listen Later Oct 1, 2025 45:32 Transcription Available


This week's episode is all about Reading. We will go through the entire process from the moment light hits the retina (50-100ms) to formulating speech (600ms or so). That is, either speaking out loud or silently speaking while reading, a phenomena called subvocalization. We do this when reading to the self. Either way, we speak while reading.We will compare so called normal readers, the Autistic phenotype, and dyslexia, and at times the odd contrasts of the Autistic phenotype AND dyslexia. Lots of neurobiology, measurement instruments, brain waves (oscillations, frequencies), however, I will hopefully provide easy to understand analogies.The entire reading process is covered.Daylight Computer Companyuse "autism" for $50 off athttps://buy.daylightcomputer.com/autismChroma Light Devicesuse "autism" for 10% discount athttps://getchroma.co/?ref=autismCognity AI for Autistic Social Skillsuse "autism" for 10% discount athttps://thecognity.com00:00 - Overview of reading process and neurobiology03:28 - Visual processing in V1 (primary visual cortex), V2-V4 (secondary visual cortex)4:42 - Neuroplasticity of Blind using V1-V4 for Braille07:17 - Neural oscillations (Delta, Theta, Alpha, Beta, Gamma)10:07 - Visual word form area (VWFA) recognizes patterns, begins sequencing letters & recognizes the word, Example: "d-o-g" & 'd' not 'b', 'o' not 'c,' 'g' not 'p.'13:01 - Phonological processing in temporal-parietal cortex15:54 - Fractional anisotropy (FA) & Diffusion Tensor Imaging (DTI) and arcuate fasciculus; Myelination, Water Flow, Garden Hose example18:06 - Detailed discussion of orthographic processing begins (VWFA's role in recognizing visual word forms)21:26 - Detailed discussion of cerebellum's role in eye movements begins (Purkinje cells and saccades)24:07 - Detailed discussion of spelling difficulties begins (orthographic processing challenges in autism/dyslexia)27:41 - Detailed discussion of semantic integration begins (delays in dyslexia, inferior frontal gyrus)30:55 - Detailed discussion of orthographic confusion begins (e.g., "except" vs. "expert")33:30 - Detailed discussion of phonological processing begins (temporal-parietal cortex mapping words to sounds)34:18 - Cerebellum mentioned regarding tongue movements (Purkinje cells refine timing for speech)36:10 - Subvocalization in silent reading37:07 - Oscillations in VWFA for autistic phenotype; Comprehension lags in Autism due to delayed N40039:19 Daylight Computer Company (and Daylight Kids !), use "autism" for $50 discount41:40 Chroma Light Devices, use "autism" for 10% discount44:52 Reviews/Ratings, Contact InfoX: https://x.com/rps47586YT: https://www.youtube.com/channel/UCGxEzLKXkjppo3nqmpXpzuAemail: info.fromthespectrum@gmail.com

The Good Enough Mompreneur Podcast
202. The Marketing Advice that Every Solopreneur Needs to Hear from Fractional CMO Carly Ries

The Good Enough Mompreneur Podcast

Play Episode Listen Later Sep 29, 2025 48:03


Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela chats with marketing expert and Fractional Chief Marketing Officer, Carly Ries, about what solopreneurs truly need to know about marketing strategy. With nearly 20 years of experience from local startups to Fortune 500 companies, Carly brings clarity to the chaos of marketing for small business owners and mompreneurs.We unpack what a Fractional CMO actually does (hint: it's way more than social media), the biggest mistakes solopreneurs make in hiring marketing help, and how to start focusing your time and energy where it truly matters for your business.

Manager Memo podcast
Fractional HR: Griffin Resources

Manager Memo podcast

Play Episode Listen Later Sep 28, 2025 43:56


Michelle Griffin is a fractional HR executive and CEO of Griffin Resources. Her company supports small to mid-size domestic and multi-national companies with payroll support, employee development, compliance, benefits administration, and talent acquisition. Along the way we discuss – Work on Her Terms (1:30), Scalability (6:50), Business Analytics (11:00), Matching Employee Talents With the Right Client (12:15), Solutions Partner (19:10), Psychology Assessment Tools (24:00), Reverse Knowledge Transfer (29:20), International Business (31:00) Exotic Locales (32:50), Job Interview Skills (35:45), and a Typical Work Day (41:00).   This podcast is partnered with LukeLeaders1248, a nonprofit that provides scholarships for the children of military Veterans. Send a donation, large or small, through PayPal @LukeLeaders1248; Venmo @LukeLeaders1248; or our website @ www.lukeleaders1248.com. You can also donate your used vehicle @ this hyperlink – CARS donation to LL1248.  Reach out to Michelle and learn how her team can support your HR needs @  Griffin Resources Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.   

Business By The Bay
Organizing ideas, driving ROI: A fractional CMO's approach to growth

Business By The Bay

Play Episode Listen Later Sep 28, 2025 27:50


Eric is a former videographer who turned his creative eye toward marketing and went on to found Solid House Marketing. Today, he works as a fractional CMO for small businesses, helping them scale by building the foundations that make marketing truly work - optimized websites, CRM and lead capture systems, data tracking, SEO, aligned channel strategies, and a clear sales process. His approach blends AI automations with authentic storytelling, ensuring both efficiency and a human touch. Many of his clients are referral-driven companies eager to grow but lacking the systems to consistently capture and convert high-quality leads. What sets Eric apart is his holistic, consultative style. He ensures email, ads, and messaging all reinforce the same story, while also organizing founders' scattered ideas into actionable roadmaps that he personally implements. His advice is simple but powerful - if you're aiming big, don't shy away from investing heavily in what works to build long-term enterprise value. If you're just starting out, get a coach, say yes to opportunities to learn, then niche down and start saying no to scale.

The Dictionary
#F199 (fox-trot to fractional currency)

The Dictionary

Play Episode Listen Later Sep 27, 2025 40:20


I read from fox-trot to fractional currency Check out the "Little Gray Foxes" episode of Ologies.https://www.alieward.com/ologies/urocynology The word of the episode is "fractional currency".https://en.wikipedia.org/wiki/Fractional_currency Pee-wee as Himselfhttps://www.imdb.com/title/tt14419140/ Use my special link https://zen.ai/thedictionary to save 30% off your first month of any Zencastr paid plan. Create your podcast today! #madeonzencastr Theme music from Jonah Krauthttps://jonahkraut.bandcamp.com/ Merchandising!https://www.teepublic.com/user/spejampar "The Dictionary - Letter A" on YouTube "The Dictionary - Letter B" on YouTube "The Dictionary - Letter C" on YouTube "The Dictionary - Letter D" on YouTube "The Dictionary - Letter E" on YouTube "The Dictionary - Letter F" on YouTube https://linktr.ee/spejampardictionarypod@gmail.comhttps://www.facebook.com/thedictionarypod/https://www.threads.net/@dictionarypodhttps://twitter.com/dictionarypodhttps://www.instagram.com/dictionarypod/https://www.patreon.com/spejamparhttps://www.tiktok.com/@spejampar917-727-5757

The New Flat Rate
How to Know If Your Business Cash Flow Is Healthy – Insights from a Fractional CFO

The New Flat Rate

Play Episode Listen Later Sep 26, 2025 29:51


In this episode of The New Flat Rate Podcast, host Natalie Koop and CEO Danielle Putnam sit down with Tyler Martin, founder of CFO Made Easy and seasoned fractional CFO. Tyler shares hard-won lessons from scaling businesses to $25M+, selling to a multi-billion-dollar company, and guiding contractors through the financial growing pains that come with rapid expansion. From common cash flow mistakes and underpricing pitfalls to practical strategies for planning growth and staying profitable, this conversation is packed with clarity and encouragement for business owners. If you've ever looked at your bank balance and wondered if you're really set up for growth, this episode will show you how to build a financial foundation that lasts.Social Media Links:InstagramTNFR- ⁠⁠⁠https://www.instagram.com/thenewflatrate⁠⁠⁠FacebookTNFR- ⁠⁠⁠https://www.facebook.com/TheNewFlatRate⁠⁠⁠LinkedInTNFR- ⁠⁠⁠https://www.linkedin.com/company/the-new-flat-rate-inc-/posts/?feedView=all⁠⁠⁠CFO Made Easy- https://www.linkedin.com/in/thinktyler/YouTubeCFO Made Easy- https://www.youtube.com/@thinktylercfoLinks and Resources:⁠⁠https://thenewflatrate.com/https://cfomadeeasy.com/https://profitandgrit.com/

The Nonprofit Show
Nonprofit Power Week Finale: Finance Questions Answered

The Nonprofit Show

Play Episode Listen Later Sep 26, 2025 33:16


Financial leadership is more than numbers—it's the heartbeat of nonprofit sustainability. In this Nonprofit Power Week finale of The Nonprofit Show, Regional Director Ellie Hume of Your Part-Time Controller (YPTC) brings clarity and candor to some of the most frequently asked financial questions. With an “Ask and Answer” format, the conversation covers everything from roles and responsibilities in financial leadership to the evolving landscape of fractional CFOs.Ellie sets the stage by redefining how we see finance in nonprofits: “Finance is literally the thread that draws every piece of the organization together because without it, nothing works.” She dismantles silos by urging finance professionals to engage deeply with program, marketing, and development teams to ensure that data isn't just accurate but also meaningful for decision-making.The discussion takes a practical turn as Ellie differentiates between controllers, comptrollers, and CFOs. She outlines the transactional oversight of controllers, the governmental nuance of comptrollers, and the strategic future-focus of CFOs. She also digs into the importance of internal controls, noting their role in fraud prevention and audit readiness.The lively session shifts into the governance space. How often should boards review and sign Conflict of Interest (COI) policies? Ellie's answer is clear: annually at minimum, but immediately when new conflicts arise. She gives a relatable example: a contractor-board member bidding on a capital campaign project must disclose and recuse themselves. Transparency, she argues, isn't optional—it's fiduciary duty.Ellie also challenges assumptions about credentials. Do finance directors need to be CPAs? Her answer: “You truly just need great accounting skills and a strategic mindset to help the organization use financial information to make good business decisions.” Certifications like CPA or CMA add credibility but don't replace experience or practical skill.The conversation also explores the rise of fractional leadership. Ellie frames fractional CFOs as an efficient way to access high-level talent at a fraction of the time or cost, particularly useful during transitions or to prepare for a new hire. Fractional arrangements, she explains, can be both short-term bridges and long-term partnerships.The conversation wraps with a powerful reminder for board members: ask tough financial questions. Are resources aligned with mission? What risks are we facing? Do internal controls hold up? And crucially—what training do board members need to responsibly interpret financial statements?#TheNonprofitShow #NonprofitFinance #FractionalCFOFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Sunday Service
How Stella Han Went From Software Engineer to Fractional Real Estate CEO

Sunday Service

Play Episode Listen Later Sep 25, 2025 31:02


In this episode of the Get Creative Podcast, host Justin Tuminowski sits down with Stella Han, co-founder and CEO of Fractional, to explore how anyone—from seasoned investors to complete beginners—can start building wealth in real estate with as little as $5,000. Stella shares her inspiring journey from software engineer to real estate entrepreneur with a portfolio of 150+ units, and the breakthrough moment that led her to co-create Fractional: a platform designed to make capital raising and community-driven investing accessible for everyone—not just accredited investors. Follow Stella: https://www.instagram.com/hellastellah/ ➡️ Get the CRM that will take you further: https://www.gohighlevel.com/pace ➡️ Use Creative Listing for FREE to buy and sell creatively: https://bit.ly/CreativeListing ➡️ Join the SubTo Community: https://subto.sjv.io/RG6EDb ➡️ Become a Top Tier Transaction Coordinator: https://toptiertc.pxf.io/yqmoxW ➡️ Discover the Gator Method: https://gator.sjv.io/Z6qOyX ➡️ Get to the SquadUp Summit Conference: https://bit.ly/GetToSquadUpSummit COMMUNITY MEMBERS! ➡️ Get Featured on the Get Creative Podcast: https://bit.ly/GetCreativeGuestForm Refer a Friend to SubTo: refer.nre.ai/subto Refer a Friend to TTTC: refer.nre.ai/tttc Refer a Friend to Gator: refer.nre.ai/gator PLUG IN & SUBSCRIBE Creative Real Estate Facebook Group: https://www.facebook.com/groups/creativefinancewithpacemorby Instagram: https://www.instagram.com/pacemorby/  YouTube: https://www.youtube.com/@PaceMorby TikTok: https://www.tiktok.com/@pacemorby  X: https://x.com/PaceJordanMorby The Pace Morby Show: https://www.youtube.com/@thepacemorbyshow  

Art of Consulting Podcast
257 | Fractional CFOs: The Secret Weapon for Scaling, Selling, and Stress-Free Success

Art of Consulting Podcast

Play Episode Listen Later Sep 25, 2025 52:51


Fractional CFOs: Turning Financial Chaos Into Strategic Wins with Emily Statler In today's episode, Cat welcomes Emily Statler, a seasoned Fractional CFO and Financial Coach who has spent more than 20 years helping consultants transform financial headaches into strategic victories. Emily shares how fractional CFOs are no longer just for big corporations — consultants, solopreneurs, and small-to-mid-sized firms can all benefit from high-level financial guidance without the burden of a full-time hire. Together, Cat and Emily dive into three key perspectives: For solopreneurs and consultants: How to know when it's time to bring in financial expertise (hint: when your bank balance is always scraping zero or you're working nonstop with little to show for it). For growing firms: Why having clean books, cash flow clarity, and an exit strategy early on is critical if you want to scale or eventually sell. For aspiring fractional CFOs: Emily's own journey from bookkeeper to trusted financial partner, including how to land that first client and build confidence in this fast-growing field. They also unpack hot topics like: How CFOs often bridge finance and operations What buyers really look for when valuing a consulting business Why having a clear exit strategy is essential, even if you never plan to sell The mindset shift required to stop “DIY-ing” everything and start building a sustainable business This episode is packed with actionable insights for consultants who want to not only hit revenue goals but also build a business (and life) they actually love.

The Elite Recruiter Podcast
AI Is Killing Sourcing: What the Future of Recruiting Really Looks Like with Brian Fink

The Elite Recruiter Podcast

Play Episode Listen Later Sep 25, 2025 64:53


Is AI about to make sourcing obsolete? The recruiting landscape is shifting FAST—and if you're not evolving, you're about to get run over. Host Benjamin Mena sits down with renowned recruiter Brian Fink in a high-voltage episode packed with strategies and mindset shifts to help you outpace the AI revolution. Whether you're in-house, agency, or leading TA strategy, this is your roadmap to stay relevant.

Secret Ops
Finding Fulfillment in Fractional Roles with Jen Hamilton

Secret Ops

Play Episode Listen Later Sep 24, 2025 27:16


On this episode of Secret Ops, we talk with Jen Hamilton Fractional Chief Operating Officer and Founder of the Fractional COO Collective. We discuss the rise of fractional executive roles, especially in operations, and the importance of community and mentorship among fractional leaders.In this episode, we discuss the:Jen's personal journey from CPA to operational leaderThe emerging role of fractional executives in operations.Importance of mentoring and community among fractional executives.Generational perspective shifts in and leadership styles.Applications of operational thinking in our personal lives

Women in B2B Marketing
121: Reclaiming Marketing's North Star with AI - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners | REPLAY EP 83

Women in B2B Marketing

Play Episode Listen Later Sep 24, 2025 48:56


**Originally published on October 16, 2024**This replay features the brilliant Liza Adams - AI advisor, fractional CMO, and one of the top 50 CMOs to watch in 2024. We talked about her journey from Manila to Michigan, why gratitude fuels her leadership, and how she's spent 20+ years helping B2B tech companies elevate marketing from “tactical” to truly strategic.Liza's perspective on AI, trust, and building defensible moats is refreshing and practical - I left this convo inspired and with about ten new quotes for my wall.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra sits down with Liza Adams, AI advisor and fractional CMO. Liza shares how her engineering roots shaped her early entry into AI, and why she's passionate about marketing's role as a strategic driver of business growth (not just the “campaigns and events team”).This episode covers:Liza's journey from immigrant roots in the Philippines to tech executive in the U.S.Why marketing must reclaim its North Star: deep customer understandingThe three passions guiding her career: elevating marketing's strategic value, championing diverse voices, and using business as a force for goodPractical frameworks for evaluating product-market fit and building defensible moatsHow AI can shrink research cycles, spark alignment, and elevate marketers from tacticians to strategistsTrust as the ultimate differentiator - why “brand building” is really “trust building”Examples of how teams are using custom GPTs to boost productivity and decision-makingHer advice to CMOs in today's “pressure cooker” environmentLiza also shares the golden rule of modern marketing: be an amazing human first, then an amazing marketer. (yesssssss!!)Key Links:Guest: Liza Adams: https://www.linkedin.com/in/lizaadams/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Discussed in Episode:Disrupt or Be Disrupted: AI's Verdict on Your Product's DefensibilityCompetitive Defensibility Analyzer GPT––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

Rockstar CMO FM
The Rockstar CMO Studio: 5 F'in' Things About Fractional CMOs

Rockstar CMO FM

Play Episode Listen Later Sep 24, 2025 38:32


This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership.  The tables are turned as Jeff asks Ian for his 5 f'in' things and they discuss: Fractional is not Part-time   The client wants to solve a problem not hire a fractional Be purposeful fractional  Be clear about the problem you solve Flexibility is a feature, not a bug As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Ian's post - Fractional is Just Part-Time - Right?  Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Part-Time Lover - Steve Wonder You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Business of Drinks
83: De Soi CEO Scout Brisson on Scaling a 250K-Case Non-Alc Brand - Business of Drinks

Business of Drinks

Play Episode Listen Later Sep 24, 2025 69:41


De Soi is one of the breakout stars of non-alc cocktails — selling more than a quarter million cases per year across all channels. Under CEO Scout Brisson, the brand has climbed to the #1 fastest-growing NA cocktail brand in mass channels, growing nearly 500% YOY, per SPINS data, with distribution in 6,000+ doors — and a new national partnership with Southern Glazer's set to take them even further.So what's driving this rocket ship? In this conversation, Scout pulls back the curtain on the operator mindset behind De Soi's rise. She shares why velocity — not awareness or impressions — is the brand's North Star metric, and how focusing on the fundamentals of execution is what keeps the shelves turning.We discuss:How De Soi overcame early Amazon challenges and built a winning channel strategyWhy Scout says “influencer marketing is dead” — and how local IRL businesses are becoming the new influencersThe flavor development process with co-founders Katy Perry and Morgan McLachlan, and how they balance sophistication with mass appealFundraising lessons, including how to convince skeptical investors in an emerging categoryScout also speaks candidly about setbacks (including a major production issue and retailer loss in the same week) and the resilience required to keep building in a fast-changing category.For drinks entrepreneurs, this episode is a case study in scaling a non-alc brand — full of takeaways on growth strategy, retail execution, and building a category leader from the ground up.Last Call:Hiring in the drinks industry looks very different than it did even a few years ago. In this sponsored Last Call, Rachel Doueck of Force Brands shares what every founder should know about scaling teams today:

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech
#140 Money Myths and Fractional CFOs: Tana Kramer's Entrepreneurial Wisdom

2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech

Play Episode Listen Later Sep 23, 2025 21:34


What if your business could actually work for your life instead of consuming it? This question lies at the heart of Tana Kramer's approach to financial strategy for women entrepreneurs.Tana, founder of TK Solutions and a self-described "profitable strategist," joins the To Be Bolder podcast to share her journey from answering phones at her father's glass shop at age eight to becoming a fractional CFO for women-led businesses generating $1-5 million in revenue. Her path wasn't linear – after graduating with a management degree, she quickly realized corporate life wasn't for her and found her calling supporting entrepreneurs through various ventures before launching her own business.The conversation reveals profound insights about the relationship between profitability and lifestyle design. Tana emphasizes that most entrepreneurs fail to regularly examine their financial statements, often relying on flawed memory rather than actual data. "Looking at your numbers is definitely going to be the biggest thing," she explains, noting how entrepreneurs sometimes mentally spend the same dollar multiple times. This disconnect between perception and reality leads to misalignment that manifests physically – grinding teeth, tension in the shoulders, persistent irritability – signaling something in your business model isn't working for you.Perhaps most valuably, Tana addresses the emotional and psychological dimensions of entrepreneurship. She shares how she discovered her own inherited scarcity mindset through conversations with her mother, and offers a powerful strategy for those struggling with similar limitations: "Get yourself into rooms where people are sure it's possible and you can borrow some of their confidence while you prove it to yourself." This environment shift gradually transforms your relationship with money and profitability.Whether you're just starting your entrepreneurial journey or looking to scale your existing business more intentionally, Tana's guidance offers a refreshing perspective on creating financial systems that support your vision rather than dictate it. Tune in to be inspired and learn two important insights about managing your money.Support the show When you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.

Maximum Growth Live!
S8:E19: Fractional CFOs, SEO Nightmares, and Building Strong Law Firm Cultures

Maximum Growth Live!

Play Episode Listen Later Sep 23, 2025 22:46


In this week's episode of The Law Firm Blueprint, Jay Ruane and Seth Price dive into the realities of running and scaling a modern law firm. From the headaches of hiring and retaining employees to the challenges of working with fractional CFOs, they share firsthand stories and lessons learned. The hosts also expose shady practices in the SEO world and discuss why building a strong, supportive culture can keep great attorneys from leaving. Whether you're a solo lawyer or leading a growing practice, this episode delivers practical insights you can't afford to miss.#LawFirmManagement #LegalMarketing #LawFirmBlueprint

Cybercrime Magazine Podcast
Fractional CISO's Perspective On Cyber. Strategy, Leadership, & More. Craig Ford, Cyber Unicorns.

Cybercrime Magazine Podcast

Play Episode Listen Later Sep 22, 2025 11:45


Craig Ford is the Director and Cofounder of Cyber Unicorns. He is the author of three different book series with a total of seven books, as well as a freelance cybersecurity journalist with works in magazines such as Women in Security, Cyber Australia, and Cyber Today, among others. In this episode, Ford joins host David Braue to discuss his role as a fractional CISO, as well as his work at Cyber Unicorns, published books, and more. • For more on cybersecurity, visit us at https://cybersecurityventures.com

Grow A Small Business Podcast
QFF: Unlocking Small Business Growth and Profitability with Fractional CFO Expertise – A Conversation with Carla Titus, Founder & CEO of Wealth & Worth Within, on How Knowing Your Numbers Can Transform Financial Success. (Episode 724 - Carla Tit

Grow A Small Business Podcast

Play Episode Listen Later Sep 18, 2025 19:47


QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with Carla Titus, Founder & CEO of Wealth & Worth Within, to explore the power of fractional CFO services for growing businesses. Carla explains how small business owners can access big-company financial strategies without the high cost of a full-time CFO, helping them boost revenue, improve profitability, and manage cash flow more effectively. She shares common challenges entrepreneurs face, such as lack of financial planning, unclear margins, and struggles with scaling, while offering practical solutions to overcome them. Carla also highlights the importance of knowing your numbers, setting financial goals, and aligning operations with finance for sustainable growth. Listeners will learn how fractional CFOs can support funding efforts, clean up financials, and prepare businesses for future exits. This insightful conversation provides actionable advice for business owners ready to strengthen their financial foundation and drive long-term success. Key Takeaways for Small Business Owners: Think Big Without the Big Cost – A fractional CFO gives you Fortune 500-level financial strategy tailored for your small business. Plan or Pay the Price – Without clear goals, budgets, and projections, growth becomes chaos instead of strategy. Cash Flow is King – Revenue doesn't matter if money isn't in the bank; know where your margins leak. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Clean Books = Growth Fuel – Investors and lenders say “yes” to businesses with accurate, transparent financials. Profit Drives Valuation – The more profitable you are, the higher your exit potential and business worth. Pay Yourself First – Don't just build your business; build your personal wealth and secure your financial future. One action small business owners can take: According to Carla Titus, one action small business owners can take is to build a clear 12-month financial forecast – mapping revenue, expenses, and profit goals—to gain clarity, avoid surprises, and make data-driven decisions for growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Simon Scriver's Amazingly Ultimate Fundraising Superstar Podcast
Cindy's Guide to Freelance Success in Fractional Fundraising

Simon Scriver's Amazingly Ultimate Fundraising Superstar Podcast

Play Episode Listen Later Sep 18, 2025 38:51


In this episode of the Fundraising Everywhere podcast, host Simon Scriver has a discussion with Cindy Wagman as shares her journey from traditional fundraising roles to embracing the flexibility and impact of fractional work. Discover how freelancers are reshaping the fundraising landscape, the unique challenges and opportunities of going fractional, and Cindy's top tips for success in this dynamic field. Whether you're a non-profit leader, a fundraising professional, or considering a freelance path, this episode offers practical advice and inspiration for thriving in the world of fractional fundraising. Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again! And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Irish Tech News Audio Articles
How Fractional Leaders Are Helping Technology SMEs Compete With Big Tech

Irish Tech News Audio Articles

Play Episode Listen Later Sep 18, 2025 6:03


Guest post by Sara Daw, who is Group CEO of The CFO Centre and The Liberti Group, and the author of Strategy and Leadership as Service - How the Access Economy Meets the C-Suite, which explores the fractional leadership trend. For technology SMEs, scaling quickly is often a race against both market disruption and well-funded Big Tech rivals. Building the right executive team to support that growth is one of the toughest challenges founders face. Fractional Leaders Are Helping Technology Recruiting a full-time C-suite can be a huge financial commitment and, in many cases, unnecessary when the immediate need is targeted expertise. Instead of over-investing too early, many technology SMEs are turning to fractional executives. These are high-calibre leaders who work with multiple companies on a part-time or flexible basis. Many fractional leaders come from senior roles in established organisations and have chosen portfolio careers for greater variety and autonomy. They bring a wealth of experience across functions such as technology, finance, marketing, people, and sales. The result is specialist support delivered at the right time and in the right measure to help ambitious SMEs grow. Why Tech SMEs Are Turning to Fractional Leadership The pressure points for technology SMEs are particularly acute. Founders often face the challenge of scaling products and infrastructure without building up costly technical debt. They must also manage compliance and cybersecurity risks, compete for specialist talent in an overheated market, and build repeatable go-to-market strategies to accelerate growth. Fractional leaders can address these needs directly. A fractional CTO might oversee the design of a tech stack that scales effectively with demand. A fractional CISO can establish the security frameworks that win enterprise-level contracts. A fractional CMO has the experience to shape digital growth engines and product-led marketing strategies. A fractional CHRO ensures the organisation can attract and retain the right talent despite the pull of Big Tech employers. Unlike large corporates that can afford full-time hires for every executive seat, SMEs can access the same calibre of leadership in a way that matches their budgets and growth stages. Supporting Scale-Ups Through Growth Stages Most SMEs that engage fractional leaders are in the early growth or scale-up stage. More than seventy per cent of fractional executives work with scale-up clients where founders are often wearing multiple hats. It is common to see a founder acting as both product visionary and chief technology officer while also juggling fundraising and business development. Fractional leaders relieve that pressure. By taking on defined executive responsibilities, they free up founders to focus on long-term strategy and innovation. The relationship is highly flexible. Some companies require only a day a month while others need several days each week. The involvement can be scaled up or down as growth accelerates, giving SMEs the agility that traditional full-time hires cannot match. Building Stronger, More Integrated Leadership Fractional leadership is most powerful when executives collaborate across functions. For example, a fractional CFO ensures that marketing and technology investments are funded in a sustainable way. A fractional CTO makes sure that the technology roadmap is aligned with both sales and product goals. A fractional CMO coordinates campaigns with product launches and hiring cycles. This integrated approach reduces risk, speeds execution, and brings clarity to scaling plans. SMEs also benefit from the broader perspective that fractional leaders bring. Their work across multiple clients gives them access to sector insights, benchmarks, and industry networks that a single full-time hire may not be able to provide. The rise of fractional leadership marks a major shift in how technology SMEs access executive expertise. As of January 2025, more than one hundred and...

Coach Code Podcast
#727: Leading Smarter with Fractional Talent & EOS with Kristyn Drennen

Coach Code Podcast

Play Episode Listen Later Sep 16, 2025 55:53 Transcription Available


Episode Overview In this episode, John sits down with Kristyn Drennen, founder of Transform CXO, to dive deep into leadership, scaling, and the power of fractional executives. They explore how business owners can break through growth ceilings, leverage the Entrepreneurial Operating System (EOS), and free themselves from solopreneur chaos. From the difference between visionaries and integrators, to how fractional COOs help real estate teams scale without overextending, this is a masterclass in leadership clarity, accountability, and sustainable growth. Kristyn shares her unique perspective from working across multiple industries, showing why the right frameworks and talent can transform both businesses and lives. What You'll Learn in This Episode The Power of Operating Systems Why Scaling Up often overwhelms smaller businesses How EOS provides clarity and simplicity for real estate teams Why consistency, not complexity, drives growth Fractional Executives Explained What fractional COOs and integrators actually do Why “fractional horsepower” beats hiring too early How to know if fractional talent is the right next step Visionary vs. Integrator Roles The difference between creating ideas, executing, and managing Why many team leaders get stuck wearing too many hats How to free yourself into the visionary role without losing momentum Leadership & Team Development Why most growth challenges come down to people or process How to use Working Genius to identify strengths and frustrations Why leadership development gets pushed aside—and why it shouldn't Scaling with Intention Why loyalty can cap your team's growth The importance of building an accountability chart How to hire people who've already been where you want to go Resources & Mentions Traction by Gino Wickman – The foundation of EOS Scaling Up by Verne Harnish – Framework for larger businesses The Motive & The Advantage by Patrick Lencioni – Must-reads for leaders The Six Types of Working Genius by Patrick Lencioni – Productivity assessment for leaders and teams Transform CXO → transformcxo.com Follow Kristyn on Instagram: @kristyndrennencxo John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Leadership clarity is the ultimate growth accelerator. By understanding your true role, bringing in the right fractional support, and implementing proven systems, you can scale your business without sacrificing your freedom. “Fractional means fraction of the time, fraction of the cost—but full horsepower.” – Kristyn Drennen Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Unconventional Ministry
Innovating Ministry: Embracing Change for Impact - Jon Hirst S5 EP#199

Unconventional Ministry

Play Episode Listen Later Sep 16, 2025 21:11


In this episode of the Unconventional Ministry podcast, Dennis Wiens and Jon Hirst, (https://innovationinmission.com/) discuss the concept of innovation within ministry contexts. They explore the definition of innovation, the fear of change that many ministries face, and strategies for overcoming these barriers. Jon shares insights from his experience as a fractional innovation officer, highlighting inspiring projects that demonstrate the power of innovative thinking in addressing community needs. The conversation also explores the future of innovation, particularly in the context of AI integration, and how it can enhance the speed and effectiveness of ministry efforts. Ten (10) Takeaways to Consider: Innovation is not just about new technology; it's about creating value. Fear of change is a natural human response. Staying true to core values while innovating is possible. Reputation, risk, and resources are major barriers to innovation. Fractional innovation leadership makes innovation accessible for smaller ministries. Innovative projects can address multiple community needs simultaneously. AI is changing the landscape of innovation processes. Creative thinking can lead to sustainable growth in ministries. Innovation should align with God's mission and values. AI advancements will accelerate the future of innovation. Enjoy several previous podcast episodes: Money Is Spiritual - Heather Day EP#185 Giving Principles and Strategies for Multiplying Impact - Dr. Jim Bakke EP#191

MoneywebNOW
Breaking up the masterpiece: Art as a fractional investment

MoneywebNOW

Play Episode Listen Later Sep 16, 2025 20:36


Kea Nonyana from Scope Prime on OUTsurance results and the potential for two to three FOMC cuts this year. Sunette Ansara from JustMoney on including digital assets and other online tools in your will. Kyle Wales, co-CEO of Legacy Art, on investing in art collectively to reduce risks tied to individual artists.

The Passle Podcast - CMO Series
Episode 180 - Helen Cox of Helen Cox Marketing on Lessons from a Fractional Marketer: What Works and Where Firms Go Wrong

The Passle Podcast - CMO Series

Play Episode Listen Later Sep 16, 2025 27:11 Transcription Available


Fractional marketing is on the rise, enabling firms to tap into top-tier expertise without the full-time cost. In today's episode of the CMO Series Podcast, Charles Cousins sits down with leading fractional marketer, Helen Cox.  Helen breaks down the common mistakes that appear in marketing and BD, the role a fractional CMO plays and how firms can truly find value in leveraging fractional leadership without the full-time cost.  Helen is a Marketing and Business development consultant and the founder of Helen Cox Marketing. She has successfully worked with numerous firms, helping them re-strategise their marketing and BD plans, and show internal teams how to use AI and technology to work smarter and more effectively. Helen and Charles discuss: Helen's career journey to becoming a fractional marketer in professional services Helen's definition of the term “Fractional” and how roles like this fit into the professional services industry When firms can get the most value from a fractional marketer The common mistakes that appear in legal marketing and business development Helen's successful moments supporting firms and what that looks like Key advice for marketers going fractional  The approaches firms can take to bringing in a fractional leader successfully

Millionaire Mindcast
Scaling Smarter: How Fractional CFOs Unlock Enterprise Value | Ellen Wood

Millionaire Mindcast

Play Episode Listen Later Sep 15, 2025 33:55


In this episode of the Millionaire Mindcast, Matty A. welcomes Ellen Wood, founder and CEO of VCFO, who pioneered the fractional CFO model and has supported more than 6,000 companies through growth and exit planning.Ellen shares her journey in building VCFO, the inspiration behind trademarking “virtual CFO,” and why more businesses are turning to fractional financial leadership. From the power of the V360 Assessment to the critical role of accountability and culture, Ellen outlines the strategies that differentiate businesses that scale successfully from those that stall.She also dives into common exit planning mistakes, the importance of preparation years in advance, and her perspective on the future of fractional CFO services as AI and private equity reshape the office of the CFO.What You'll Learn in This Episode:The origins of VCFO and the rise of fractional CFO servicesHow the V360 Assessment identifies risks and opportunitiesWhy accountability and culture are key drivers of valueThe biggest mistakes business owners make before an exitStrategies to scale successfully and retain top talentHow AI and private equity are transforming finance functionsEllen's personal lessons and advice to entrepreneursTimestamps: 01:00 – Ellen Wood's background and founding VCFO 03:30 – Building the fractional CFO model 07:00 – Expanding into HR and operational support 11:45 – Using V360 to prepare for growth and exit 17:30 – Culture and accountability as hidden value drivers 21:30 – Exit preparation: what most founders get wrong 25:45 – Scaling vs. stalling businesses 29:00 – The future of fractional CFO services 32:00 – Advice to her younger entrepreneurial selfConnect with Ellen Wood: LinkedIn: https://www.linkedin.com/in/ellenewood/Episode Sponsored By:Discover Financial Millionaire Mindcast Shop: Buy the Rich Life Planner and Get the Wealth-Building Bundle for FREE! Visit: https://shop.millionairemindcast.com/CRE MASTERMIND: Visit myfirst50k.com and submit your application to join!FREE CRE Crash Course: Text “FREE” to 844-447-1555FREE Financial X-Ray: Text  "XRAY" to 844-447-1555

Business RadioX ® Network
From Startups to Exits: How Fractional CFOs Can Guide Your Business Through Every Stage

Business RadioX ® Network

Play Episode Listen Later Sep 15, 2025


In this episode of Atlanta Business Radio, host Lee Kanter interviews Darren Joel, Atlanta Regional Director of The CFO Center. Darren explains how The CFO Center provides fractional CFO services, offering experienced financial leadership to small and medium-sized businesses on a flexible basis. He discusses ideal client profiles, common triggers for seeking fractional CFOs, and […]

Atlanta Business Radio
From Startups to Exits: How Fractional CFOs Can Guide Your Business Through Every Stage

Atlanta Business Radio

Play Episode Listen Later Sep 15, 2025


In this episode of Atlanta Business Radio, host Lee Kanter interviews Darren Joel, Atlanta Regional Director of The CFO Center. Darren explains how The CFO Center provides fractional CFO services, offering experienced financial leadership to small and medium-sized businesses on a flexible basis. He discusses ideal client profiles, common triggers for seeking fractional CFOs, and […] The post From Startups to Exits: How Fractional CFOs Can Guide Your Business Through Every Stage appeared first on Business RadioX ®.

Marketing Happy Hour
Building Cultural Relevance Through Influencers and Celebrities | Bette Ann Fialkov, Fractional Head of Influencer Marketing Bette

Marketing Happy Hour

Play Episode Listen Later Sep 12, 2025 33:33


In this episode of Marketing Happy Hour, we're joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and scaling influencer programs, the lessons she's learned moving between brand and consultancy roles, and the secret to creating partnerships that put brands at the center of culture. Whether you're just getting started with influencer marketing or looking to elevate your program to the next level, this episode is packed with insights you can apply right away.Key Takeaways:// What it really takes to scale an influencer program from test-and-learn to fully operational.// How major brands like Google and Lyft leveraged influencers and celebrities to tell cultural stories.// The biggest lessons Bette Ann has learned from moving between in-house brand roles and consultancy work.// Where influencer marketing is headed next — and the shifts brands need to prepare for.// The surprising questions her students at Parsons are asking about the future of partnerships.Connect with Bette Ann: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

HR Coffee Time
153 | Inside the Fractional CPO/CHRO Role – What It Involves & How to Succeed (With Lorna Bains)

HR Coffee Time

Play Episode Listen Later Sep 12, 2025 51:30


What does it really mean to be a fractional Chief People Officer (CPO) or Chief Human Resources Officer (CHRO) – and could it be the right next step in your career?In this episode of HR Coffee Time, host Fay Wallis is joined by Lorna Bains, a hugely experienced HR and business transformation leader who has thrived as a fractional CPO for the past seven years. Lorna lifts the lid on what the role involves, why more organisations are choosing fractional HR leadership, and the habits and practices that help her succeed.As part of the special CPO/CHRO series – where each guest answers the same nine listener-chosen questions – Lorna becomes the 8th CPO to share her story. She also offers down-to-earth advice on handling imposter feelings, building your network, and remembering that you don't need all the answers to succeed.You'll hear Lorna's thoughts on:What makes the fractional CPO role differentThe team structures and “scaffolding” that allow fractional leadership to workWhy building strong networks and communities is crucialThe skills, habits, and practices that have most helped her succeedHow to stay future-focused and “look around the corner” as a strategic HR leaderHandling the biggest challenges of the roleWhether you're curious about the growing trend of fractional HR leadership, considering the CPO/CHRO path, or simply looking to strengthen your own impact as an HR professional, you'll find plenty of insights and encouragement in this conversation.Useful LinksConnect with Fay Wallis on LinkedInVisit Fay's websiteLearn about Fay'sInspiring HR leadership development programmeLorna's website:Vilo ConsultingThe Personal Boardroom framework (by Zella King)Other Relevant HR Coffee Time EpisodesNetworking:Episode 11:Networking – The Three Most Important Networks for Your CareerEpisode 15:How Networking Can Help Your CareerEpisode 16:How to Become More Confident About NetworkingEpisode 101:How to Build Confidence With Networking for HR Career Success (With Yvonne Walsh)Personal Board:Episode 21:The 8 People Who Will Set You Up for Career Success (With Sharon Peake)Episode 90:How a Personal Board Can Help Solve Your Challenges at WorkImposter Syndrome:Episode 36:Four Simple but Powerful Techniques to Banish Imposter Syndrome (With Joanna Lott)Episode 107:

Beyond The Story with Sebastian Rusk
From Wall Street to White Coats - How Stan Sukhinin Became a Fractional CFO for Doctors

Beyond The Story with Sebastian Rusk

Play Episode Listen Later Sep 9, 2025 14:40 Transcription Available


Send us a textIn episode 272 of Beyond The Story, Sebastian Rusk interviews Stan Sukhinin, Financial Expert and Fractional CFO for medical clinic owners. Stan shares his journey from corporate lending and investment banking to launching his own hedge fund, as well as the lessons that have shaped his career.Tune in to discover how these formative experiences shaped his career and led him to where he is today.TIMESTAMPS[00:01:02] Business inspiration from childhood.[00:05:39] Financial mismanagement in entrepreneurship.[00:08:49] Fractional CFO for medical clinics.[00:12:11] Fractional CFO benefits for businesses.QUOTES "My mission is to help entrepreneurs never be out of the game because of their financial mismanagement." -Stan Sukhinin"The most important thing is to explain to you where you're wrong and deliver this message in a proper way so that you get it." -Stan Sukhinin"If your best method to manage your finances is just logging in your bank account and checking if it's higher or lower, it's also a symptom, probably at least like, so then just schedule one or two strategic sessions with anyone." -Stan Sukhinin==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram:https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabStan SukhininLinkedIn: https://www.linkedin.com/in/stan-sukhinin/ Facebook: https://www.facebook.com/stan.sukhinin/ WEBSITEStan Sukhinin: https://www.sukhinin.org/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Fractional CMO Show
A Day in the Life of a Fractional CMO

Fractional CMO Show

Play Episode Listen Later Sep 9, 2025 22:30


In this episode of The Fractional CMO Show, Casey Stanton takes you inside a real “day in the life” of a fractional CMO—pulling back the curtain on what it actually looks like to serve clients at the highest level without burning out. He explains why Mondays are heavy, Fridays are light, and why designing your week this way gives you both structure and freedom. Casey also digs into the mindset shift that separates successful CMOs from those stuck playing small: delegating everything except leadership, building teams around encouragement and outcomes, and practicing the lost art of predicting the future. He shares why solving bigger problems is the only path to higher pay and deeper impact—and why asymmetric upside deals (equity, phantom stock, revenue share) are often worth more than cash retainers alone. You'll hear why the best Fractional CMOs aren't micromanagers but vision-setters, why niching down unlocks real earning potential, and why this moment—amidst AI-driven marketing shakeups—is the perfect time to step into this role. Key Topics Covered: • What a “day in the life” really looks like for a fractional CMO • Why Mondays should be heavy and Fridays should be free • How to delegate everything except leadership • Building teams through encouragement and outcome-based management • Creating bonus structures that foster collaboration and ownership  •The three pillars of great fractional leadership: solve bigger problems, delegate, predict the future • Why niching down multiplies your value and credibility • How to structure asymmetric upside deals (beyond retainers) • Why now is the best time to enter the fractional CMO space  

Social Entrepreneur with Nathan A Webster
EP 274 - Unlocking Financial Success: The Role of a Fractional CFO

Social Entrepreneur with Nathan A Webster

Play Episode Listen Later Sep 8, 2025 33:38


Nathan brings Crystal back on to discuss the importance of financial literacy and the role of a fractional CFO in helping businesses understand their financial health. The conversation emphasizes the need for business owners to be proactive in managing their finances and the value of coaching in achieving business success. Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: https://nwbookpros.com/ Workshops: https://www.skool.com/profitcurator   Watch the episode on YouTube. 

Hardwired For Growth
All Things Fractional: Your Complete Guide with Karina Mikhli

Hardwired For Growth

Play Episode Listen Later Sep 5, 2025 38:04 Transcription Available


Fractional, Defined: How to Lead (Not Freelance) with Karina MikhliWhat does “fractional” really mean—and is it the right next step after corporate?In this episode, I sit down with Karina Mikhli, founder of Fractionals United, Fractional COO, and COO for the Fractional Leadership Alliance. She breaks down what fractional leadership is (and isn't), how to price and structure your work, and why networking—not job boards—drives real opportunities.We cover: • The difference between fractional vs. consulting vs. interim • Karina's 3-2-1 ops model for structuring engagements • How to avoid the hourly trap and sell on outcomes • Red flags, best practices, and when agencies might make sense • Why SMBs are the sweet spot (and when it's too early/too big for fractional)

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Looking for a fractional CFO to help you regain control over your business finances? In this powerful conversation, Justin Boyd, founder of Cashflow Copilot, reveals actionable strategies that help business owners overcome financial chaos and drive sustainable profitability.This episode is essential for high-income professionals and entrepreneurs seeking clarity on:How to build a winning financial blueprintMastering cash flow strategy and financial forecastingIdentifying and improving gross profit margin and net incomeReal-world applications of the Profit First methodWhat most service providers get wrong with their pricing strategyNavigating seasonal downturns and preparing for economic uncertaintyIf you're a doctor, dentist, lawyer, or service business owner wondering why your revenue doesn't translate into actual profit — this episode answers that exact question. Justin's work as a fractional CFO goes beyond the numbers; he delivers financial clarity and becomes your strategic co-pilot, guiding you through the numbers, metrics, and margins that matter most.Justin breaks down key frameworks and tools that small businesses need to forecast future growth, make informed decisions, and get ahead of cash flow issues — all while keeping your pricing aligned with market demands and internal profitability needs.Get answers to these burning questions:Why is my business generating 7 figures but still not profitable?How do I calculate the right price strategy for my services?What financial KPIs should I track monthly?How can I avoid running out of cash during slow months?What makes Profit First more than just a buzzword?

CG Business Advisor
Fractional CMO & Podcaster Ross Stockdale

CG Business Advisor

Play Episode Listen Later Sep 2, 2025 33:55


Ross Stockdale helps Small Business B2B Service Companies increase their net profit without breaking the bank in 12 months or less as their Fractional CMO. He creates and executes winning marketing strategies to increase profit and decrease time and headaches. He's also a fellow Podcaster!

Fractional CMO Show
Grow Your Authority and Income as a Fractional CMO

Fractional CMO Show

Play Episode Listen Later Sep 2, 2025 40:07


In this episode of The Fractional CMO Show, Casey Stanton gets deeply personal—sharing how his father's passing revealed the true freedom that comes with fractional leadership. He unpacks why building teams around trust, grace, and outcomes—not hours logged—creates a business that keeps moving even when life interrupts. Casey also walks through a counterintuitive client story: why niching down matters for outreach, but why you should never turn away an opportunity when it lands in your lap. And he makes the case for charging based on risk—not just revenue—so you stop underselling your expertise and start playing at the level your clients actually need.   You'll hear why the best fractional CMOs aren't micromanagers but vision-setters, why specificity beats generalism when you're building authority, and why premium pricing is the only way to align yourself with businesses that take growth seriously.   Key Topics Covered:   -The freedom fractional work provides during life's hardest seasons -How absence can force teams to innovate and self-direct -Why outcome-based leadership beats hours-based management -The hidden downside of being a generalist CMO -Why you should niche for outreach but say yes to unexpected opportunities -Pricing based on risk vs. seed funding or revenue numbers -How premium positioning attracts clients who want to win big -The mindset shift that separates high-value CMOs from those stuck playing small

Mission Matters Podcast with Adam Torres
How Ann Albrecht is Redefining Executive Support with Fractional EAs

Mission Matters Podcast with Adam Torres

Play Episode Listen Later Aug 31, 2025 12:31


In this episode of Mission Matters, Adam Torres interviews Ann Albrecht, Founder & CEO of Ann Albrecht Consulting, on how her firm delivers fractional executive assistant services to leaders in biotech, venture capital, and beyond. Ann discusses her mission to provide flexible, people-focused support while mentoring the next generation of executive assistants. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

Rio Bravo qWeek
Episode 201: AKI Roadmap

Rio Bravo qWeek

Play Episode Listen Later Aug 29, 2025 26:11


Episode 201: AKI Roadmap.  Future Dr. Ayyagari describes the different types of acute kidney injury and shares some elements of management for each category. Dr. Arreaza shares some input about statistics and the importance of drinking water during summer.Written by Tejasvi Ayyagari, MSIV, Ross University School of Medicine. Edits and comments by Hector Arreaza, MD.You are listening to Rio Bravo qWeek Podcast, your weekly dose of knowledge brought to you by the Rio Bravo Family Medicine Residency Program from Bakersfield, California, a UCLA-affiliated program sponsored by Clinica Sierra Vista, Let Us Be Your Healthcare Home. This podcast was created for educational purposes only. Visit your primary care provider for additional medical advice.INTRODUCTION:Dr. Arreaza: Hello everyone, and welcome back to Rio Bravo qWeek — your weekly dose of knowledge. I'm Dr. Arreaza, I am a faculty member and associate program director of the Rio Bravo FM residency program. In Episode 126, we briefly introduced the topic of Acute Kidney Injury (AKI), but today, we're taking a deep dive into the matter. I have here alongside my cohost, future Dr. Ayyagari, AKA TJ. Please, TJ, introduce yourself.TJ: Hey everyone, good to be back on the podcast. My name is TJ Ayyagari, and I am currently finishing my last rotation of medical school with Rio Bravo CSV outpatient.  I hope everyone is doing well and staying safe.Dr. Arreaza: So, TJ prepared this discussion about acute kidney injury, also known as AKI. This is a critical topic for our Kern community, especially during the summer months when the risk of AKI increases. You will face many patients with AKI on the wards, in the clinic, and especially on your future board exam. Hopefully, by the end of this episode, you all will have more information on AKI, but also the three different types: prerenal, intrinsic, and postrenal. TJ: Without further ado, let's get started, Dr. Arreaza.SECTION 1 – What is AKI?Dr Arreaza: Let's start with the definition. Let's explain what AKI is. TJ: Absolutely.  So, an AKI is not just a bump in the patient's creatinine. According to the Kidney Disease Improving Global Outcomes (KDIGO) definition, an AKI embodies any of the following criteria:Increase in serum creatinine by ≥0.3 mg/dL within 48 hours, ORIncrease in serum creatinine to ≥1.5 times baseline within the prior 7 days, ORUrine volume 20:1).  There is also a lab value called the Fractional excretion of sodium, otherwise known as FeNa, which will appear as 20:1 — looks like prerenal.FeNa 500 mOsm/kg.In the later phase (after prolonged obstruction → tubular injury):BUN: Cr ratio ~10–15:1 — now looks intrinsic.FeNa >2%.Urine osmolality ~300 mOsm/kg.Dr. Arreaza: BUN:Cr ratio and FeNa are not reliable to diagnose postrenal AKI, so we must rely more in imaging and clinical presentation. Let´s talk about the management of postrenal AKI.TJ: Absolutely!  The main way to treat a post-renal AKI is to relieve the obstruction causing it in the first place, whether it be through surgery, TURP, lithotripsy, etc.Dr. Arreaza: I think the favorite treatment done by urology to relieve obstruction is a ureteral stent, which, remember, needs to be removed later. Typically, 1-2 weeks is sufficient to treat kidney stones. The risk of encrustation and infection increases significantly after 4–6 weeks, and stents should ideally be exchanged within 3 months to minimize complications. SECTION 5 – ClosingDr. Arreaza: I know you've spent a decent amount of time explaining the details of the AKI types with us, TJ, but could you give us a summary?TJ: Viewers, if there's anything to take away from this, remember:Prerenal: Poor perfusion, fix the flow.Intrinsic: Structural damage inside the kidney — think ATN, AIN, GN.Postrenal: Obstruction — relieve the blockage.When you see AKI, think: Before the kidney, in the kidney, or after the kidney? That simple framework can help you move fast and help your patient recover kidney function.Dr. Arreaza, any advice you want to give to the viewers?Dr. Arreaza: Yes,weare in the middle of summer, and we treat a large amount of farm workers, construction workers and people who spend time outdoors, in general, remind your patients to drink water. Water is life, especially for the kidneys, there is no substitute. That's it for today's episode of Rio Bravo qWeek. If you enjoyed this review, share it with a colleague or medical student who could use a quick AKI refresher. And remember — the kidneys may be small, but they're mighty… and they hold grudges when you ignore them. I'm Dr. Arreaza, signing off.TJ: Thank you for tuning in, everyone. Have a nice day!Even without trying, every night you go to bed a little wiser. Thanks for listening to Rio Bravo qWeek Podcast. We want to hear from you, send us an email at RioBravoqWeek@clinicasierravista.org, or visit our website riobravofmrp.org/qweek. See you next week! _____________________References:Kidney Disease: Improving Global Outcomes (KDIGO) Acute Kidney Injury Work Group. KDIGO Clinical Practice Guideline for Acute Kidney Injury. Kidney International Supplements. 2012;2:1–13. https://kdigo.org/guidelines/acute-kidney-injury/.Kaur A, Sharma GS, Kumbala DR. Acute kidney injury in diabetic patients: A narrative review. Medicine (Baltimore). 2023 May 26;102(21):e33888. doi: 10.1097/MD.0000000000033888. PMID: 37233407; PMCID: PMC10219694. https://pmc.ncbi.nlm.nih.gov/articles/PMC10219694/Theme song, Works All The Time by Dominik Schwarzer, YouTube ID: CUBDNERZU8HXUHBS, purchased from https://www.premiumbeat.com/. 

The Friday Reporter
Fractional Strategy, Full Impact

The Friday Reporter

Play Episode Listen Later Aug 28, 2025 36:33


This week on The Friday Reporter, I sit down with Brian Athey — chief creative officer at Push Digital Group and a true campaign architect. Brian has built a career at the intersection of politics, marketing, and storytelling, helping campaigns and organizations break through with bold, creative strategies.In our conversation, Brian talks about his work at Push, his growing fractional CMO practice, and the lessons he's learned guiding brands that need seasoned leadership without the overhead of a full-time executive. We also dive into his podcast, The Creative Brief, where he brings sharp insight and candid perspective to the world of marketing and strategy.From the war room to the boardroom, Brian is a strategist who knows how to shape messages that move people — and this episode shows exactly why. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefridayreporter.substack.com

Remarkable Results Radio Podcast
SMP vs Fractional CMO vs Coach - What Does Each Do?​ [E167] - The Auto Repair Marketing Podcast

Remarkable Results Radio Podcast

Play Episode Listen Later Aug 27, 2025 50:14


Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

The Braintrust
Are You Coachable Enough To Win? With Tony Shipley

The Braintrust "Driving Change" Podcast

Play Episode Listen Later Aug 25, 2025 43:02


Tony Shipley, a seasoned entrepreneur and founder of Queen City Angels, joins Jeff Bloomfield to share his journey from a Tennessee farm to building one of America's fastest-growing tech companies and mentoring over 125 startups. Tony reveals the timeless lessons from his upbringing, the importance of intellectual curiosity and critical thinking in entrepreneurship, and why being coachable is the most underrated trait for founders. This episode is a roadmap for anyone seeking to build a meaningful business while leaving a lasting legacy. This isn't just a conversation about startups—it's a masterclass on building something that matters. Whether you're a founder, executive, or aspiring leader, Tony's wisdom will challenge how you think about success, decision-making, and leadership. If you've ever wondered how to turn ideas into impact—or how to avoid the mistakes that sink early-stage companies—this episode is a must-hear. Entrepreneurship is simple, not easy: Businesses succeed when they focus on customer problems, not just clever ideas. Coachability trumps confidence: Founders who “know it all” rarely get funded or scale successfully. Fail fast, learn faster: Quick iteration saves time, money, and credibility. Every founder is first selling themselves, not just their product. Networking is a superpower: Mentors and advisors are everywhere if you're willing to ask. Intellectual curiosity and critical thinking are the twin engines of progress. Predictive programming drives unconscious decision-making—be aware of yours. Fractional expertise beats lone hero syndrome—hire where you lack skills. Legacy is built on people and memories, not exits or net worth. Ideas aren't fragile—if you're afraid to share them, they're not strong enough. 00:00 – Opening & Tony's $1B startup impact 03:45 – Growing up on a Tennessee farm: lessons for life and business 12:30 – The stages of entrepreneurship (idea → MVP → scale) 20:30 – Networking and the power of asking the right questions 23:30 – Fear, pride, and the failure coin in entrepreneurship 28:40 – Intellectual curiosity and critical thinking as superpowers 31:00 – Predictive programming and founder patterns 35:30 – Building a lasting personal and professional legacy Why You Should Listen Top 10 Takeaways Chapter Markings 39:35 – Resources and how to get started in entrepreneurship

Run The Numbers
Are Fractional CFOs a Grift?

Run The Numbers

Play Episode Listen Later Aug 23, 2025 9:17


On average, I get asked 2x a week for fractional CFO recommendations.And on average, I get complaints 3x a week about someone's current setup.Today we investigate the booming fractional CFO market, and my checklist to making sure you get a good one.This week's podcast is brought to you by Campfire (www.campfire.ai)We've all used legacy ERPs. Painful migrations, endless consulting fees, and even after you're live, getting simple answers still means hours in spreadsheets.Campfire fixes that. It's the AI-first ERP built for modern finance and accounting teams. It's helping mid-market and enterprise teams close faster, unlock insights instantly, and scale smarter - without the additional headcount.I use Campfire myself, and it's been a game changer for our finance workflow. The interface is intuitive, migration was quick & painless, and it's freed us up to focus on strategic work.They just raised $35 million from Accel to further reimagine ERP. That's not easy to do.I'm excited to see how they keep reimagining this space – and you should be too.Check them out at www.campfire.ai This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.mostlymetrics.com

Build Your Network
Make Money as a Fractional CMO | Scott Leese

Build Your Network

Play Episode Listen Later Aug 22, 2025 34:11


Guest: Scott Leese — Fractional CRO, 12 unicorns, 13 exits, six-time sales leader, five-time founder, three-time author, major LinkedIn community builder, newsletter publisher, and creator of multiple businesses. Early Days & First Hustles Grew up in a non-entrepreneurial household; sold baseball cards as a kid, had entrepreneurial “side hustles” in college. Spent much of his 20s battling and recovering from a life-threatening illness. Four years hospitalized, nine surgeries, struggled with painkiller addiction, read hundreds of books — which planted the seeds for future business curiosity. How He Got Into Sales & Startups First tech sales job at 27, encouraged by a friend who noticed Scott's resilience, competitiveness, and leadership. Sales led to VP/CRO roles at high-growth startups, where Scott built and scaled revenue teams, eventually leading to multiple exits and unicorn valuations. Lessons on Sales as a Career Sales is a pure meritocracy: “If you produce, you get paid. If you don't, you're cut — just like athletics.” Outproducing others shouldn't just lead to the same pay — sales rewards top performers more than most fields. Why Just Being a High-Paid Employee Isn't Enough Even top execs at successful startups rarely see transformational wealth (example: after a $500M+ exit, the founder gets $20M+, a C-suite leader gets $500K). True wealth comes from moving from “employed” to “owner” — writing books, building communities, conferences, consulting, investing in real estate, launching multiple income streams. The Coming Disruption & Opportunity from AI The rise of AI means most entry-level sales/tech/white-collar jobs will disappear or change radically. The era of corporate security is ending; individuals must think entrepreneurially, diversify income, own their brand, and quickly adapt. Future sales: Only high-level, complex, relationship-driven roles will survive; all “boiler room”/transactional sales will be automated or handled by agents. As commerce increasingly digitizes, the most acute personal/professional needs will be (1) “inner work” (purpose, mental/spiritual health) and (2) experiences/community. Optimism & The New Wave Exponential growth in personalized medicine & health/longevity businesses (AI-powered diagnostics, genetic-driven treatment, biohacking). Massive new opportunities for anything that promotes genuine human connection or personal growth (retreats, mastermind events, experiential learning, spiritual/purpose-driven work). In an automated world, experiences and community will be more valuable (and defensible) than ever. Scott's Personal Projects & Where to Connect https://www.linkedin.com/in/scottleese/

Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Fractional CFO for small business is what so many professionals are missing when they struggle with growth, endless stress, and not enough money left in the bank. In this episode, Avi Pinsky, US CPA and founder of Penske Consulting, explains how to fix your numbers, design a financial system that works for you, and finally achieve financial clarity.If you've ever searched for answers about cash flow management, revenue vs profit vs cash flow, or the Profit First method, this conversation delivers exactly what you're looking for. Avi specializes in being a business finance doctor for professionals like doctors, lawyers, and dentists—helping you build a practice that funds your lifestyle instead of draining it.

MoneyWise
The High-End Art Market: Strategy, Status, and Serious Returns

MoneyWise

Play Episode Listen Later Aug 19, 2025 44:18


Thinking about selling your company? 24 founders told us what really happens after the wire hits. — joinhampton.com/exit-reportEverything you need to know about turning art into a real (and risky) investment strategy.Carlos Cardenas is a Private Wealth Advisor at Austin Wealth Management, bringing over 20 years of experience in alternative asset management. His background spans commercial real estate, technology, and healthcare ... but with a particular passion and expertise for the most alternative of asset classes: the fine art market.Carlos spent nearly two decades in Paris, where he worked as a private art dealer and advisor, collaborating with leading institutions like Christie's,Sotheby's, and the Picasso Family Office. His rare blend of financial acumen and art world savvy allows him to help clients navigate both traditional and nontraditional investments with insight and creativity.Here's what we talk about:What makes a banana duct-taped to a wall worth $6 million — and what it says about the art market.Carlos Cardenas shares how he went from private art dealer in Paris to advising wealthy clients on fine art investing.Why art can offer 8–12% returns — but only in a narrow slice of the market.How to start investing in art (even with less than $10K) — and when it becomes a serious wealth play.The real reason most people lose money in art — and how to avoid rookie mistakes.Passion, status, and profit: the three reasons people buy art (and why you need all three to succeed).Inside the elite world of art fairs, private dinners, and collector circles — and why art collecting is a powerful networking tool.Fractional ownership, tax loopholes, art-backed loans, and other financial hacks of the ultra-wealthy.How NFTs and digital authentication could transform the future of art investing.Why collecting art might just be the emotional outlet you didn't know your money needed.Cool Links:Hampton https://www.joinhampton.com/Lower Street https://www.lowerstreet.co/Austin Wealth Management https://austinwealthmgmt.com/Carlos's LinkedIn https://www.linkedin.com/in/carloscardenastx/Carlos's Instagram https://www.instagram.com/chicobeef/?hl=enSponsors:Get US caliber talent at offshore prices with https://www.oceanstalent.com/Achieve your dream body with https://www.dailybodycoach.com/moneywiseThinking of selling your company? Don't leave millions on the table check out https://www.promissory.com/moneywiseChapters:The $6.2 Million Banana & Art Market Hype (00:00)The Story of Art Collector Eli Saka (01:27)Meet Carlos Cardenas: Art, Wealth, and Passion (03:22)Art as an Investment: Returns & Blue Chip Art (04:44)Building an Art Collection & Diversification (07:06)Why Most Art Investments Don't Pay Off (09:36)Reducing Risk & The Importance of Provenance (12:15)Big Wins, Big Losses, and Market Speculation (18:19)Fractional Ownership, Masterworks, and Modern Strategies (22:44)The Emotional Value of Art & Is It Worth It? (30:23)This podcast is a ridiculous concept: high-net-worth people reveal their personal finances. Inspired by real conversations happening in the Hampton community.This podcast is for educational purposes only and do not constitute financial advice.You Host - Jackie LamportNot really the host, but the producer.Wrote this sentence.

Your Passion, Purpose and Personal Brand
From Corporate Climb to Fractional Freedom: The New Path for Experts with Kelly Sjol

Your Passion, Purpose and Personal Brand

Play Episode Listen Later Aug 19, 2025 42:40


Are you a high-achieving leader wondering if there's more for you beyond the corporate grind? In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Kelly Sjol, a seasoned fractional CMO and founder of Storyfy Marketing, to talk about the growing wave of fractional leadership—a revolutionary way to structure your work and life around purpose, profit, and flexibility. Whether you're an executive in transition, an expert feeling unfulfilled, or just curious about what “fractional” really means, this conversation peels back the layers. Kelly shares real-world wisdom on how to build a sustainable business model around your zone of genius—without going back to the 9–5. Together, they explore how to make the leap from corporate to consultant to fractional executive, how to position yourself as a strategic partner (not a project doer), and why a signature framework is the secret sauce for standing out and scaling. If you're dreaming of more autonomy, meaning, and impact—this is your episode. Key Takeaways Fractional is not a trend — it's a long-term, sustainable career move. The biggest hurdle? Shifting from employee mindset to entrepreneurial thinking. A signature framework is essential for aligning teams and delivering value. Clients don't buy your expertise—they buy your ability to solve real business problems. Fractional leaders need to embrace structure and systems to scale. Fractional roles offer flexibility for you and reduced risk for clients.   CONNECT WITH KELLY Linkedin: https://www.linkedin.com/in/kellysjol/ Website: https://www.storifymarketing.com/ Promo: free strategy session with Kelly Sjol during August 2025 with anyone considering fractional leadership.  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

SharkPreneur
Episode 1174: Navigating Growth with a Fractional CMO Model with Draye Redfern

SharkPreneur

Play Episode Listen Later Aug 18, 2025 16:37


Discover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts.   In this episode of Sharkpreneur, Seth Greene speaks with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth.    Key Takeaways: → The benefits of using a fractional CMO to bridge gaps in marketing expertise. → How minor adjustments in marketing can drive profound business growth. → The importance of understanding KPIs and high-level strategy in marketing. → How fractional leadership brings both strategy and accountability to a business. → The challenges and rewards of transitioning from full-service agencies to fractional support.   Draye Redfern is the CEO and founder of Redfern Media, a marketing and consulting agency that helps businesses redefine their marketing approach with systematized processes and automations, turning prospects into loyal clients and brand ambassadors. He also founded Fractional CMO, which provides executive-level marketing strategies and resources without the cost of a full-time marketing director. Over the past decade, Draye has assisted clients across various industries, including top Instagram travel accounts, personal development psychologists, and SharkTank entrepreneurs. During the COVID-19 pandemic, his success led him to create the Recession Flywheel™, a 7-step framework that helps businesses improve their mindset, security, offer, team, marketing, sales, and financials.   Connect With Draye: Website Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

The Minerals and Royalties Podcast
Leveraging a Fractional CFO w/ Ben Barr - Founder of SG Performance Group

The Minerals and Royalties Podcast

Play Episode Listen Later Aug 18, 2025 48:59


Ben Barr - Founder of SG Performance Group joins the podcast to talk about how fractional / interim CFO services can help get Minerals & NonOp funds to the next stage of their evolution, both from a transactional & fundraising perspective.**Disclaimer: This podcast is meant for informational purposes only and does not constitute investment advice.A big thanks to our 3 Minerals & Royalties Podcast Sponsors:--Tracts: If you are interested in learning more about Tracts title related services and software, then please call 281-892-2096 or visit https://tracts.co/ to learn more.--Riverbend Energy Group: If you are interested in discussing the sale of your Minerals and/or NonOp interests w/ Riverbend, then please visit www.riverbendenergygroup.com for more information--Farmers National Company: For more information on Farmer's land management services, please visit www.fncenergy.com or email energy@farmersnational.com

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1400: Stop the Revenue Rollercoaster: How AI Tools Can Skyrocket Your Fractional Business with AI Marketing Advisor John Lawlor

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Aug 14, 2025 48:23


Leaving the structure of a corporate job sounds freeing—until you're alone, trying to explain what you do in a sea of people doing the same thing. Suddenly, you're not just the expert—you're the brand, the marketer, the salesperson, all at once. The work might be solid, but getting noticed and landing clients starts to feel like a full-time hustle of its own. And the unpredictability—of income, of leads, of what comes next—can hit harder than expected when you're used to knowing where your next paycheck is coming from. John Lawlor, AI Marketing Advisor and founder of Fractional Planet, helps fractional executives grow their businesses using smart, practical tools. With a diverse background from photography to tech, he now coaches professionals through career shifts and business growth. Today, he shares how AI tools like ChatGPT and Notebook LM can simplify workflows, boost visibility, and support client outreach. He introduces his “visibility flywheel” strategy to help independents stay top-of-mind and build consistent traction. His focus: making solo work smoother, smarter, and more scalable. Stay tuned! Quotes: “AI is either going to make things worse for you or better for you, and that is really up to you—especially if you don't put the human in the loop.” “You can't have an AI book in an hour that's of any quality. It still takes time to do things.” “If you talk about something different every single day, people don't know where to place you. But if you talk essentially about the same thing and find different angles to it, that's important.” Resources: Fractional Planet Follow John Lawlor on Facebook Connect with John Lawlor on LinkedIn