Podcasts about trade shows

Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.And that's exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).Because if we want our events to connect, convert, and inspire today's audiences—we've got to break up with the old playbook and design with more purpose.In this episode:✅ What to retire from your event strategy ASAP—and what to try instead.✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.✅ How to sell leadership on newer strategies that still align with business impact.Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn't mean boring. It means getting intentional again.----------------------------------Connect with Bibi BrownLinkedIn: https://www.linkedin.com/in/bibibrown/Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/    

In this episode, Peter Von Panda dives into a detailed review of the AWI rifle case, purchased from Amazon, and its surprising versatility beyond its intended use. While the case is designed for rifles, Peter explores whether it's the perfect solution for transporting trade show equipment, specifically 48-inch retractable banner stands. Tune in as we examine the case's features, including its durable design, silent wheels, customizable foam, and security features, to determine if it's a cost-effective, convenient alternative to pricier options for event professionals. Plus, Peter shares how this case can help streamline your travel with multiple stands, ensuring your equipment stays safe and organized while on the go. Don't miss out on this unexpected yet practical gear review! Get it here... https://geni.us/Wr45K ---------- LET'S TALK ABOUT LIVING BETTER: ▶ Podcast: https://geni.us/FtGAT4 ▶ My Amazon Store: https://www.amazon.com/shop/petervonp... ---------- IF YOU'D LIKE TO SHOW SOME LOVE: ▶ Buy My Book: https://geni.us/qwbZAE ▶ Become A Channel Member: https://geni.us/AA3Jk ▶ Patreon:   / petervonpanda   ▶ Merch: https://petervonpanda.storenvy.com/ ▶ Free Panda Group: https://panda-research-institute.mn.co FOLLOW MY OTHER SOCIAL MEDIA PLATFORMS: ▶ Instagram:   / petervonpanda   ▶ Facebook:   / petervonpanda  

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

Welcome back to the All Gas Trade Show (AGTS) with Ty (@Tydeclare44), joined this week by Cody Smith (@CodySmithTFDR)! The tight end landscape in dynasty fantasy football is shifting fast — and Tyler Warren is right in the middle of it. This episode breaks down multiple real-world dynasty trades featuring Warren and expands into how to use (or ignore) NFL projections to guide your 2025 trade strategy. On this episode: How to use league-wide projections to sharpen your process Tyler Warren trade breakdowns — where the dynasty market stands post-draft TE strategy in 2025: who's rising, who's a trap, and how to value opportunity Every trade featured comes from real DDFFB Community managers Learn more about your ad choices. Visit megaphone.fm/adchoices

The 2025 Summer Fancy Food Show was a vibrant exhibition of everything we love about the food and beverage industry. From new concepts and inventive product launches to passionate entrepreneurs and irresistible bites and sips, the event was a sensory feast. The hosts spotlight ethnic brands, artisanal snacks and distinctive libations from one of the most exceptional trade shows they've ever experienced. Show notes: 0:35: Milk Strips. Mail Us. Meet Us. Rapid Fire? Slow Burn. Good Things Are A Comin' – Before the hosts heap praise on dozens of brands they encountered at the Summer Fancy Food Show, they remind listeners of where to send samples, and Ray recounts a visit to Clio Snacks' manufacturing facility for a behind-the-scenes look at how their yogurt bars come to life. He also notes that registration is now open for Taste Radio meetups in Chicago, San Diego, San Francisco, and London. The hosts wrap up with a few reasons to stay optimistic about the CPG outlook for the rest of 2025. Brands in this episode: Clio Snacks, Milkademia, Juicy Bites, Nikigo, Figa, Cadbury, Jack's Dad's Hummus, Zahav, Doosra, Krokka, Mazaah, Brooklyn Dehli, Podi, Ginny's, Narra, Brooklyn Delhi, Baris, Onosweet, Sour Milk, Moment, Paro, Saffron Road, Pioola, Tannthi, Amaza, Lakarids, Bulow, Aaji, BTR Nation, Blue Bottle, Maia, La Rossi, Jala-Lujah, Yax Snacks, Podi, Nourrir, Taan Thai, Figa Foods, KefirKult, B.T.R. Nation, Keya's Snacks, Sourmilk, Aaji's, Tari, Theo's Longhouse Coffee, Lakrid's, Ines Rosales, Släcka, Djablo, Bake Me Healthy, Caulipuffs, Pi00a, Sourcery

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.That's why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you're planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.You'll learn:✅ How to use brand truth + audience insights to shape your event theme✅ Real examples of standout concepts—and why they worked✅ What not to do when brainstorming (like copying cool things without context)Stuck on where to start with something new this year? Hit play on this one.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/  

Isaac Reichman,​​​​ Director of Corporate Communications at Choose Chicago, joins Jon Hansen to discuss the success of the U.S. Travel Association's IPW. Isaac discusses the event, which is the largest international inbound travel trade show in the country, attracting thousands of travel buyers and media to Chicago.

In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural's Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95 turmeric. Shoden: The Experiential Ashwagandha with Withanolide Glycosides The discussion spans from the fundamental challenges of botanical standardization to the cutting-edge science behind withanolide glycosides and enhanced bioavailability. With over 95 clinical studies on BCM-95 and multiple international trials on Shoden, Arjuna Natural demonstrates how rigorous science and innovative extraction methods can transform traditional botanicals into precise, effective ingredients. At the end, the team also previews exciting future developments, including women's health research and their upcoming OkraVive ingredient for mitochondrial support. https://blog.priceplow.com/podcast/arjuna-naturals-shoden-ashwagandha-171 Video: Inside Arjuna Natural's Botanical Innovation https://www.youtube.com/watch?v=QIXZjS0RC1A Detailed Show Notes: The Science Behind Standardized Botanicals (0:00) – Introduction: Welcome to Arjuna Natural (1:45) – The Evolution of Botanical Extracts (4:00) – Ashwagandha Market Evolution and Consumer Education (8:15) – Introducing Shoden: The Science Behind the Name (12:00) – Glycosides vs. Aglycones: The Bioavailability Revolution (17:15) – Pharmacokinetic Studies: Head-to-Head Comparisons (21:30) – International Clinical Research Strategy (27:45) – Women's Health Focus and Hormonal Research (33:15) – Dosage Evolution: From High to Low (38:00) – Safety Profile and Addressing Liver Toxicity Concerns (43:30) – Introducing Shoden-R: Root-Only Innovation (47:45) – BCM-95: The Gold Standard in Turmeric (52:00) – Generic vs. Branded Botanicals: Quality Considerations (56:15) – Future Innovation: OkraVive and Mitochondrial Health (1:00:30) – Applications and Market Opportunities (1:04:00) – Trade Shows and Industry Engagement Where to Follow Arjuna Natural Nipen Lavingia: LinkedIn Bennito Russo: LinkedIn Keely Johnson: LinkedIn Arjuna Natural: Website, LinkedIn, and @arjuna_natural on Instagram Follow Arjuna Natural on PricePlow: PricePlow.com/arjuna-natural Key articles: Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extrac... Read more on the PricePlow Blog

Description: After nearly three years and 190 episodes, host Nick Constantino signs off Marketing Madmen with a bold, honest look at lessons learned, battles won, and the future of marketing. From agency letdowns to Vegas trade show wins, this finale is part retrospective, part real-talk masterclass on what modern marketing really demands.

Dottie & Orly discuss how to get prepared for conferences and trade shows. They cover what you can do before and during these type of events.

Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I've had with industrial teams, we'll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes to do timely, personalized follow-up that actually moves the relationship forward.I'll also show you how tools like ChatGPT can help you and your team streamline these steps, making the post-show process faster, more consistent, and more human. Whether you're a solo marketer or part of a lean sales team, this episode will give you ideas you can use right away.Episode Breakdown:00:00 – The Trade Show Follow-Up Dilemma01:49 – Step 1: Audience Pre-Targeting05:06 – Step 2: Onsite Storytelling10:06 – Step 3: Post-Event Follow-Up11:03 – Leveraging AI for Effective Follow-Up15:51 – The Importance of Timely Follow-Up17:39 – Final Thoughts and Real-Life ExampleIf you'd like help setting up your own AI follow-up strategy, I offer 1:1 sessions and team training that's tailored to your goals. Let's make your next trade show your most productive one yet.* Connect with me on LinkedIn: https://www.linkedin.com/in/donna-peterson-world-innovators* Visit World Innovators: https://www.worldinnovators.com*** Watch on our YouTube Channel: https://www.youtube.com/@WorldInnovatorsAnd don't forget to hit subscribe to stay inspired and make your marketing more meaningful.I'm thrilled to be speaking at FABTECH 2025, September 8–11 in Chicago!This is where the brightest minds in manufacturing come together. Join me for four days of learning, inspiration, and connection.Grab your 20% off conference pass now with code SPEAK20!https://i.snoball.it/p/ksiGQ/s/2

With NFL training camps about a month away, the ramp-up to the 2025 fantasy football season is accelerating, which means the trades are starting to fly. With that in mind, the Big 3 gather in the Sode Shack to break down a fresh batch of subscriber-submitted trades and answer some intriguing trade theory questions.Got a trade you need help with? Check out our FREE trade calculator for IDP leagues: https://idptradecalculator.com/Download the FastDraft app to play their new D-UP contest and use promo code IDPSHOW for up to a $50 deposit match: https://fastdraft.app/Subscribe to our YouTube channel for our other shows, The IDP After Show, The IDP Trade Show, IDP Drafts, and IDP Bets.If you'd like to support the show, you can do so for just $5/month over at ⁠theIDPshow.com⁠. We've got some premium features for paid supporters that we know you'll enjoy. Follow us on Twitter ⁠@theidpshow⁠. Thanks for listening!

As part of our Learning Circle series, Amber Miller of PMMI Media Group hosts a special Packaging & Processing Women's Leadership Network conversation on how women in manufacturing can get the most out of trade shows. The discussion covers preparation, confident networking, and impactful follow-up, offering practical tips to boost ROI and build lasting connections.Experience the future of packaging and processing—up close and in actionIt all starts here. Don't miss out—register today at packexpolasvegas.com/unpackedpodRegister for PACK EXPO Las Vegas today!

Your events shouldn't feel like they're held together by duct tape.But when processes are unclear or inherited from chaos, it's hard to know where to start—especially if you're stepping into a new event marketing role or revamping an existing one.That's where Matt Bohn comes in. Now Field Marketing Manager at Tines, he's spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:✅ The first steps to take when inheriting (or overhauling) an event marketing program✅ How to streamline cross-functional collaboration with legal, sales, and ops✅ The small things that make a big difference—like naming conventions, templates, and intake formsTune in if you've ever thought, “There's gotta be a better way to do this.”----------------------------------Connect with Matt BohnLinkedIn: https://www.linkedin.com/in/matthewjbohn24/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/    

Earlier this year Rhode Island College hosted its annual Rhode Island Compost Conference and Trade Show. The Possibly team attended the conference to hear from some compost-enthusiasts about why they love turning food scraps into soil.

Is your brand pouring money into trade shows with nothing to show for it? In this episode of Retail War Games, we're talking about why so many emerging brands spend $15K–$20K (or more) on events that lead to zero ROI—and why Pinners Conference is the exception. You'll hear why Pinners works, how brands are pulling in $25K–$30K in a single weekend, and how those sales can unlock real retail conversations. We're breaking down: The trade show gamble no one talks about What makes Pinners different How to turn consumer sales into retail momentum Why now is the time to prep if you're going this year  Whether you're just getting started or trying to break into national retail, this episode will help you rethink how and where you spend your time and money.

Fiona Ashton, event manager for the International Golf Travel Market (IGTM), talks with James Shillinglaw of Insider Travel Report about how this niche, B2B event connects top golf tour operators with resorts, courses and tourism boards from 45 countries. Ashton explains how hosted buyers are vetted and supported—with hotel and flight subsidies—and outlines the 2024 show format, which includes a golf tournament, one-to-one meetings, speed networking and a gala dinner, all taking place Oct. 20–23 at the Palais des Festivals in Cannes, France. For more information, visit www.igtmarket.com.  All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.  

We've all attended offsite events that fell flat — low turnout, awkward vibes, and missed opportunities. So how do you make sure your offsite event actually works?In this episode of Trade University, Jim welcomes food and wine expert Michael Green to break down how to create unforgettable offsite experiences that drive real connections and reinforce your brand. From crafting immersive experiences like Italy in a Glass to simple yet impactful tips like offering Uber vouchers and themed follow-up emails, this conversation is packed with practical advice.

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Send us a textIn today's episode, I'm joined by Andrew from Mennie Brand—an art-inspired sock label that's grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time.You'll hear:Andrew's full cost breakdown for exhibiting at Life Instyle.How he's preparing marketing materials, samples, and stand design with a super lean budgetWhy building strong relationships with current stockists has created surprising trade show supportThe fears, confidence wobbles, and smart choices that led him to say “now's the time”His expectations for orders, ROI, and post-show follow-up strategiesIf you've been tossing up whether a trade show is worth it for your brand—or wondering how on earth to pull it off without a giant team—this is the episode for you. And don't worry, we'll be back with Part 2 to hear how it all went!

You're running events, but leadership still sees them as a cost center.You know events can drive real business results. But you're stuck in the weeds: planning details, chasing RSVPs, and reporting on foot traffic.In this conversation, Kimberlee Kee, a Director of Event Marketing, talks about the real shift happening in the industry: event pros must become strategic marketers. She and Matt get into the nitty-gritty of how event marketers can plug into sales, contribute to pipeline, and speak the language of growth.Key takeaways you won't want to miss:✅How to shift your role from event planner to integrated marketer✅Tactical ways to track deal velocity, pipeline impact, and customer expansion✅How to make your voice heard—especially when no one's asked for it (yet) Real talk, clear advice, and a better way forward. This episode will change how you show up at work.--------------------- Connect with Kimberly KeeLinkedIn: https://www.linkedin.com/in/kimberlyakee/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/   

MUSIC The Muny opened its 107th season this week with Bring It On: The Musical, which stars Kennedy Holmes, a Florissant native who rose to fame on NBC's The Voice in 2018, where she finished as a finalist in fourth place. This new season opened despite the tornadoes that Forest Park endured, where a tree crushed the venue's pre-show stage, and luckily No major structural harm was reported, and thanks to an enormous citywide effort, opening night never had to be postponed. For the first time ever, three of the Beatles' offspring have collaborated on a song. Sean Lennon, James McCartney, and Zak Starkey posted part of their song, "Rip Off". From Starkey's band Mantra of the Cosmos titled "Rip Off" featuring Paul McCartney's son James and John Lennon's son Sean on vocals. TV Eric Dane from "Grey's Anatomy" sat for an interview with Diane Sawyer to discuss his battle with ALS . . . also known as Lou Gehrig's disease. Eric revealed that he has only "one functioning arm." Quote, "My left side is functioning, my right side has completely stopped working. Martha Stewart recently rescued three orphaned squirrels. “They were inside a fallen tree,” Stewart said of how she discovered them. MOVING ON INTO MOVIE NEWS: Al Pacino met Pope Leo at the Vatican, as Pacino was a part of a delegation from the film Maserati: The Brothers.Will Smith turned down Christopher Nolan's offer to be in the blockbuster film, Inception. The first full trailer for the "Naked Gun" remake with Liam Neeson is out. Pamela Anderson is featured in a couple sight gags. Here's a quick example of the puns to come.· Here are 10 famous people who have, or had, unusual animal companions:1. Kristen Stewart: She grew up raising wolf-hybrids. a. In 2013, she had to go to court with a neighbor who wasn't cool with the two that she had on her property. She said, quote, "They're loyal, they're big, they're completely socialized, they're licensed, they're legal for me to have them, and I love them!"2. Kirstie Alley: Before she died, she owned 14 lemurs . . . which she fell in love with while doing conservation work in Madagascar.3. Salma Hayek: She adopted a rescue owl in 2019. Her name is Kering, after a company Salma's husband owns. She says, quote, "[She's often] on my head or my shoulder, my arms. Sometimes, when she is really close to me, I can feel her rubbing against me, which is really nice. And I feel so blessed."4. Paris Hilton: Years ago, she got herself a little rainforest mammal called a kinkajou. She named it Baby Luv. In 2006, she had to get a tetanus shot after it bit her. At one point she actually owned two of them.5. Leonardo DiCaprio: In 2010, he attended the North American Reptile Breeders Conference and Trade Show . . . and left with a 10-year-old tortoise. There's no word if he still has it, but they can live to be 80 years old.6. Tyga: He owned an actual tiger, even though they're illegal in California. When the cops came after him, he gave it to an animal shelter.7. Ice-T: He had a shark tank in his home recording studio, but that's gone now. He still has a regular aquarium, though.8. Tracy Morgan: He had to spend $400,000 on a 2,700-gallon tank for his giant Pacific octopus named Bwyadette.9. Nicolas Cage: Where do you start? He's owned sharks, an octopus, a 5-foot monitor lizard, and two venomous albino king cobras named Moby and Sheba. He had them locked behind bulletproof glass and kept antivenom handy. He once said, quote, "If they bite me . . . I have 15 minutes to live."10. Vanilla Ice: He once owned a wallaroo, which is a cross between a wallaby and a kangaroo. He sent it to a farm in Florida after it got too big for his property. AND FINALLY As Marvel prepares for an 'X-Men' reboot, these actors have been rumored to star in the mutant franchise: 'Breaking Bad' star Bryan Cranston as Mister SinisterDenzel Washington as MagnetoAnya Taylor-Joy as MagikHarris Dickinson as CyclopsMargaret Qualley as RogueColman Domingo as Professor XHunter Schafer as MystiqueNathalie Emmanuel as StormSadie Sink as Jean GreyHugh Jackman as WolverineAND THAT IS YOUR CRAP ON CELEBRITIES!Follow us @RizzShow @MoonValjeanHere @KingScottRules @LernVsRadio @IamRafeWilliams - Check out King Scott's Linktr.ee/kingscottrules + band @FreeThe2SG and Check out Moon's bands GREEK FIRE @GreekFire GOLDFINGER @GoldfingerMusic THE TEENAGE DIRTBAGS @TheTeenageDbags and Lern's band @LaneNarrows ⁠http://www.1057thepoint.com/RizzSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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In this exclusive episode of the Casual Camping Podcast, Ade and Tim have been invited behind the scenes at the Outdoor Trade Show in Liverpool—an industry-only event so secretive, even your tent pegs need a security pass.Recorded live on the buzzing trade floor, our intrepid duo chat with gear gurus, clothing connoisseurs, and one suspicious 'lady-fixer' about the camping kit and outdoor fashion heading our way in the next 12 months. Think space-age socks, apocalypse-ready stoves, and jackets with more pockets than a snooker table.This is your VIP peek into a show the general public can't attend—so grab a brew, pitch your mental tent, and let Ade and Tim guide you through the future of camping… one slightly awkward interview at a time.Send us your Mediocre 5 Star ReviewDISCLAIMER: Casual Camping Podcast accepts no liability and does not officially recommend any products or endorse any techniques discussed in an individual podcast episode or shown on Casual Camping Podcast social media accounts. Individuals should make their own informed decision and risk assessment of any products or advice prior to any purchase or useSupport the showCheck Out Our Etsy Store: Etsy: https://www.etsy.com/uk/shop/CasualCampingPodcast Check Out Our Socials:Facebook: https://www.facebook.com/groups/1333082837320305/?_rdrInstagram: https://www.instagram.com/casualcampingpodcast/YouTube: https://www.youtube.com/playlist?list=PLO9F70wD5P16dbKV20rTtwegIcBDtKY8QThreads: https://www.threads.net/@casualcampingpodcast?invite=0

You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes from intentional storytelling.In this episode, Matt is joined by Theron Skees—Walt Disney Imagineering alum and founder of The Designer's Creative Studio—to unpack how Narrative Experience Design can transform your events into immersive, emotionally resonant brand stories. You'll learn how to build trust, deepen audience connection, and use experience as a strategic business tool—not just a visual one.Here are a few takeaways from the conversation:✅ Why story-first thinking builds emotional equity and brand recall✅ The difference between decoration and transformation✅ What Theron learned from leading $1B+ projects at Disney—and how you can apply the same principlesTune in to learn how to create brand experiences people don't just visit—they remember.--------------------- Connect with Theron SkeesLinkedIn: https://www.linkedin.com/in/theronskees/  Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b     Company: https://rockwayexhibits.com/   

It is officially trade show season, so today we are diving into a question that I hear all the time. It's how do I know if I'm ready to exhibit at a wholesale trade show? This is one of the biggest topics that we cover inside of Paper Camp. Paper Camp is our coaching program for product-based business owners who want to see their products on the shelves of independent stores in their neighborhood or big box stores all over the world. During Paper Camp, we will not only help you decide if shows are a good fit for your brand, but we'll help you figure out which shows to do, how to prepare your trade show budget, what you need to be doing pre and post show in your marketing to maximize those sales. There is so much more that we cover too, specifically regarding trade shows, but also about wholesale in general. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the waitlist and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/398  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Chinese exporters' accelerated shift toward higher-value manufacturing and their sustained focus on innovation will continue to anchor China's foreign trade growth this year, government officials, manufacturers and experts said on Monday.政府官员、制造商和专家周一表示，，中国出口企业加快向高附加值制造业转型，并持续聚焦创新，这将继续支撑今年中国外贸增长。As China works to consolidate its position in global industrial chains amid rising geopolitical tensions, Chinese companies' large-scale production capabilities, innovation strength, industrial upgrades and market diversification moves will keep driving export growth in the second half of the year, they said.他们表示，在地缘政治紧张局势加剧的背景下，中国正努力巩固其在全球产业链中的地位，中国企业的大规模生产能力、创新实力、产业升级和市场多元化举措将继续推动下半年出口增长。Liang Ming, director of the Institute of International Trade at the Chinese Academy of International Trade and Economic Cooperation, said that China's robust industrial ecosystem, characterized by tight intersector partnerships and operational efficiencies, provides enormous stability for the nation's foreign trade supply networks.商务部国际贸易经济合作研究院对外贸易研究所所长梁明表示，中国外贸供应网络的稳定性源于其强大的工业生态体系，特点是行业间合作紧密、运行效率高。Data from the General Administration of Customs shows that China's foreign trade grew 2.5 percent year-on-year to reach 17.94 trillion yuan ($2.5 trillion) in the first five months of 2025.海关总署数据显示，2025年前5个月，中国对外贸易进出口总值17.94万亿元人民币（约合2.5万亿美元），同比增长2.5%。Lyu Daliang, director of the administration's department of statistics and analysis, said the Chinese economy has continued to recover steadily since the beginning of the year, with the trade in goods demonstrating strong resilience despite external pressures.海关总署统计分析司司长吕大良表示，今年以来，中国经济持续稳步复苏，货物贸易尽管面临外部压力，但仍展现出强劲韧性。China's imports and exports maintained a steady growth momentum last month, with a notable acceleration following high-level economic and trade talks between China and the United States in Geneva, Switzerland, in mid-May, Lyu said.吕大良表示，上月中国进出口保持平稳增长势头，尤其是在5月中旬中美在瑞士日内瓦举行高级别经贸会谈后，进出口增速明显加快。According to the GAC, China's total value of goods trade reached 3.81 trillion yuan last month, up 2.7 percent year-on-year.据海关总署统计，上月中国货物贸易进出口总值3.81万亿元人民币，同比增长2.7%。Xiao Lu, deputy director of the department of foreign trade at the Ministry of Commerce, said that amid global supply chain restructuring and de-risking trends, Chinese manufacturers have ramped up high-tech innovation, fostering innovation chains alongside industrial clusters.商务部对外贸易司副司长肖露表示，在全球供应链重构和去风险化趋势的背景下，中国制造企业正加大高技术创新投入，推动创新链与产业集群协同发展。Wang Qian, a researcher specializing in international trade at Shanghai University of International Business and Economics, said that China's export growth has been primarily driven by mechanical and electrical product exports in recent years.上海对外经贸大学国际贸易研究员王倩（音译）表示，近年来，机电产品出口是中国出口增长的主要动力。"A growing range of products is fueling export growth through increasingly innovative activities and integrated supply chain collaboration," Wang said.“通过不断增强的创新活动和一体化的供应链协作，越来越多的产品种类正在推动出口增长。”王倩说道。Latest data from the GAC shows that China's mechanical and electrical product exports increased 9.3 percent year-on-year to 6.4 trillion yuan between January and May, accounting for 60 percent of the country's total exports.海关总署最新数据显示，今年1月到5月，中国机电产品出口同比增长9.3%，达到6.4万亿元人民币，占全国出口总额的60%。Since the beginning of the year, leading contributors to export expansion have included integrated circuits, computers, electric vehicles and energy-efficient container ships.今年以来，集成电路、计算机、电动汽车和节能集装箱船等产品成为出口增长的主要推动力。Ningbo Healthmate Science and Technology Development, a fitness equipment manufacturer in Ningbo, Zhejiang province, saw its export value surge 23.85 percent year-on-year to 135 million yuan in the first five months, thanks to the soaring demand in the Middle East for its latest smart running machines, according to Ningbo Customs.宁波海关称，浙江省宁波市健身器材制造商宁波海斯曼科技发展有限公司前五个月出口额同比增长23.85%，达1.35亿元人民币，这得益于中东地区对其最新智能跑步机的需求激增。"Our innovative product combines smart connectivity, social fitness features and sleek design in a compact, versatile machine for homes and offices, offering both running and walking modes," said Wu Fengjie, the company's president.该公司总裁吴凤杰（音译）表示：“我们的创新产品将智能连接、社交健身功能和时尚设计融为一体，是一款紧凑、多功能的家用和办公设备，提供跑步和步行两种模式。”Hong Zhi, president of Dasqua Technology, a precision measuring equipment manufacturer in Chengdu, Sichuan province, said that since mid-May, the company's clients in the US states of California, New York and Michigan have been seeking expedited shipments.四川省成都精密测量设备制造商达时科技总裁洪治表示，自5月中旬以来，该公司在美国加利福尼亚州、纽约州和密歇根州的客户一直在寻求加急发货。The fastest batch has already been dispatched from Shanghai, with new orders increasing by around 10 percent last month, Hong said.洪治表示，发货速度最快的一批产品已经从上海发货，上个月新订单增长了约10%。From January to May, Dasqua exported measuring tools worth $4.5 million, up 10 percent year-on-year, with demands surging in emerging markets, according to Chengdu Customs.据成都海关统计，今年1至5月，达时科出口测量工具达450万美元，同比增长10%，其中新兴市场需求明显增长。anchor/ˈæŋkər/v.稳固；支撑；作为支柱resilience/rɪˈzɪliəns/n.韧性；适应力强的能力ecosystem/ˈiːkoʊˌsɪstəm/n.生态系统；产业生态diversification/daɪˌvɜːrsɪfɪˈkeɪʃən/n.多元化；多样化发展

Dairy Farmers of Wisconsin partners with a variety of cheese and dairy companies and food processors. These partners not only incorporate Wisconsin dairy into their products, they also give us a clear shout-out on their packaging through the use of our badge, making it easier for consumers to identify the quality products produced in Wisconsin. In addition, over 200 cheese brands now feature the Proudly Wisconsin Cheese logo, and in-store promotions have increased 26 percent over the past year. With continued exposure, sales and demand continue to climb as well. Making those in-store promotions, restaurant features and ingredient partnerships is part of what trade show appearances mean for Dairy Farmers of Wisconsin. Samantha Castro is the director of buyer missions and trade shows for Dairy Farmers of Wisconsin. She tells Pam Jahnke about some recent trade show events that partnered DFW staff with Wisconsin companies that were trying to crack into a broader food and retail market.See omnystudio.com/listener for privacy information.

Biodiesel is growing in the Midwest, and Illinois is a primary example. The folks accelerating biodiesel programs just south of us also want to see Wisconsin expand biodiesel usage. Stephanie Hoff was recently in Illinois and Chicagoland with Clean Fuels Alliance America, looking at the whole chain of biodiesel production from the beans getting dropped off at the plant to riding on a boat on the Chicago River that runs on biodiesel. The state has tax incentives for using biodiesel, and it’s also helping advance sustainability goals. Pete Probst is the president of Indiginous Energy, which is a renewable energy consultant, working with groups like the Illinois Soybean Association and the Chicago Park District. Pete tells Stephanie Hoff that he loves renewable diesel so much, he rigged up his own ride back in the day to run on used cooking oil. He also talks about his role helping members of the B20 Club -- a partnership between the Illinois Soybean Association checkoff and the American Lung Association. It supports fleets running on biodiesel blends of 20 percent or higher. More showers possible today, but it's the wind you'll likely notice. That's the update from Stu Muck. Summer camp is something many kids look forward to. While the initial goal might be just having fun, it doesn't hurt to include some educational experiences too. Ben Jarboe finds out about the 4-H Summer Academy. It offers attendees a variety of track-based activities, seminars, campus tours, performances, and hands-on experiences. Summer Academy will be held at the UW-Madison Campus, where youth and adult chaperones will stay at Sellery Residence hall. Youth will be participating in a wide variety of track-based activities and seminars. They will be able to visit different locations on Campus and in Madison. They will also have the opportunity to hear from speakers, watch a performance from the 4-H Drama Company, and participate in a variety of fun hands-on activities! Polk County 4-H Agent, Lindsay Spindler, about why she's excited to be a part of the event.The spirit of June Dairy celebrations is crossing in waves across the state, but what about taking the enthusiasm outside the state? In this edition of Dairy Farmers of Wisconsin discussion, Pam Jahnke finds out about the value that trade shows bring to dairy producers. Samantha Castro is the Director - Buyer Missions & Trade Shows at Dairy Farmers of Wisconsin. The volume of people and decision makers that can be reached at one trade show helps move the needle on product placement and ingredient inclusion for a lot of Wisconsin dairy processors. She explains how they use limited trade floor space to make sure they're involving Wisconsin cheesemakers in telling the story. Paid for by Dairy Farmers of Wisconsin.See omnystudio.com/listener for privacy information.

Larry Kulchawick on his book, "The Invisible Industry - The Evolution of Trade Shows", in conversation with Subhanjan Sarkar

Send us a textIf you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence

Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them.In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra Panyukhina, Experience Marketing Director at Pixelz, to unpack what's actually working right now—and what's getting in the way. From her experience designing intimate, high-impact events to the realities of expensive trade shows with unclear ROI, Aleksandra breaks down the choices every event team is facing in 2025.✅ What defines a “good” trade show—and why so many fall short✅ The overlooked power of small events (and why size isn't the strategy)✅ A framework for evaluating where to invest time, money, and creative energyJoin us live to learn how to future-proof your event strategy and make smarter bets with every show.--------------------- Connect with Aleksandra PanyukhinaLinkedIn: https://www.linkedin.com/in/apanyukhina/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   Company: https://rockwayexhibits.com/  

Doug Emslie is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of Cuil Bay Capital, an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of TrailCon, the new trail running conference and festival debuting June 24th & 25th, 2025.    BPC:   Doug - Semafor Media Podcast 'Mixed Signals'   Dylan - Kilian's new YouTube Video     Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media     Meet us on Slack: https://www.launchpass.com/second-nature   Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

We conclude our coverage of the 2025 Premium Cigar Association (PCA) Trade Show with a visit to Pete Johnson of Tatuaje Cigars. As always, Johnson took this opportunity to unveil most of his upcoming releases for the year. This year, the Coalition team had a mantra of #lesswrapperbinderfiller, which resonated throughout many of our interviews, including this one. While we do touch on some of the new products, Pete shares a wealth of insights, particularly regarding the industry and the Trade Show itself. To wrap things up, Bear Duplisea presented Pete with the El Oso Fumar Takes #1 Cigar of the Year award. We hope you enjoy this packed “22 Minutes with Pete Johnson.” Full PCA Report: https://wp.me/p6h1n1-wU4  

We conclude our coverage of the 2025 Premium Cigar Association (PCA) Trade Show with a visit to Pete Johnson of Tatuaje Cigars. As always, Johnson took this opportunity to unveil most of his upcoming releases for the year. This year, the Coalition team had a mantra of #lesswrapperbinderfiller, which resonated throughout many of our interviews, including this one. While we do touch on some of the new products, Pete shares a wealth of insights, particularly regarding the industry and the Trade Show itself. To wrap things up, Bear Duplisea presented Pete with the El Oso Fumar Takes #1 Cigar of the Year award. We hope you enjoy this packed “22 Minutes with Pete Johnson.” Full PCA Report: https://wp.me/p6h1n1-wU4

Trade shows can be overwhelming and if you're like us you've left with an expensive device you'll never use. Sharing tips and tricks to negotiate prices, what classes you should go to, and how to get the most out of your expeirence. 

Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, which helps brands enhance post-purchase experiences through branded order tracking. She discusses with Desiree Rabuse, founder of Style Fox, the importance of customer retention and acquisition strategies. Desiree emphasizes the value of being curious and innovative, maintaining personal connections with customers, and leveraging trade shows for brand discovery. She also highlights the significance of sustainable practices, such as using vegan ingredients and recyclable packaging, and the effectiveness of personalized customer service and tech integrations like HubSpot and Endless for influencer outreach.Episode Timestamps:Style Fox's Purpose-Driven Brand 5:04Desiree explains the purpose behind Style Fox, focusing on content that helps women's lives and moving away from celebrity noise.She highlights the brand's commitment to eco-conscious practices, using vegan ingredients, recyclable packaging, and donating to carbon-neutral companies.Desiree shares her efforts to grow pollinator gardens and the launch of the Flowers for the Planet skincare line, which benefits pollinators.She discusses the importance of differentiating the brand through unique products and sustainable practices, attracting customers who value these aspects.Customer Acquisition Strategies 9:09Desiree emphasizes the importance of being curious and staying ahead of trends to find and retain customers.She shares her success with innovative products like the powder face masks and the NAD+ resveratrol skin booster, which have gained significant customer interest.Desiree advises focusing on trade shows, especially those with one-on-one meeting formats, to discover new customers and build relationships.She suggests starting with local boutiques and growing gradually, rather than aiming for immediate expansion into big box stores like Target.Effective Trade Show Participation 28:41Desiree discusses her approach to trade shows, including attending events like Shop Talk and New York Now for discovery and networking.She highlights the benefits of one-on-one meetings at trade shows, where mutual interest in meeting each other creates valuable connections.Desiree shares her strategy of walking the floor with samples in transparent bags to attract attention and start conversations.She emphasizes the importance of business cards with QR codes for easy access to catalogs and social media, making them memorable and effective.Customer Retention and Personal Engagement 28:54Desiree stresses the importance of personal engagement with customers, responding to feedback and building loyalty through direct interactions.She shares examples of how she personally manages social media and customer service, creating a personal connection with her brand.Desiree discusses the use of AI for automated emailing and text messaging, but insists on staying involved in the brand's interactions.She mentions the use of gamified advertising and loyalty programs to enhance customer retention and engagement.Balancing Founder Involvement and Technology 29:06Desiree talks about the importance of balancing founder involvement with the use of technology to manage tasks efficiently.She focuses most of her time on product development and the creative side of the brand, while outsourcing customer service and automated messaging.Desiree highlights the benefits of using platforms like HubSpot and Endless for influencer programs and automating messaging.She emphasizes the value of in-person meetings at trade shows for discovering and building relationships with tech companies and partners.

Welcome back to the All Gas Trade Show (AGTS) with Gabe (@iGabe_FF) and Ty (@Tydeclare44)! The pads are off, the rookie hype is loud, and dynasty managers are feeling Post-Hut Clarity. In this episode, we're bringing reality to your roster decisions with expectation-adjusted trade talk. On this episode: Managing expectations after rookie drafts — don't crown ‘em too early How to flip post-draft hype into real roster value What “clarity” really means after the dust settles — and who we're targeting now All trades come directly from the DD Fantasy Football Community — real deals, real context, real lessons for every type of roster.

Send us a textHow do you blend passion and business in the food industry? Paul Pedrow has mastered this combination through his remarkable journey from a high school pizza shop employee to a key executive at Restaurant Events LLC, where he now leads major industry trade showIntroducing the SupraCut System - the automated solution that enhances safety, quality, and efficiency, cutting up to 120 perfect citrus wedges per minute, 6 times faster than manual. Patented tech delivers uniform slices, reducing waste and eliminating plastic, while the hygienic, contactless design lowers contamination and injuries, integrating seamlessly to transform your operations and improve profitability - get started at SupraCut.com and ask about risk-free trials. Elevate your dining experience with RAK Porcelain USA! As the exclusive tableware brand for the Walk-In Talk Podcast, RAK combines exceptional craftsmanship with innovative design. Whether you're a chef, a restaurant owner, or a food enthusiast, RAK's high-quality porcelain products will enhance every meal. Discover the artistry of food presentation and make every dining occasion special. Visit rakporcelain.com today and see how RAK can transform your table The following brands and companies help us continue supporting the food industry - have a look below! Auto Citrus Slicer Streamlines Prep Boost efficiency and cut waste with SupraCut's automated citrus slicer for streamlined prep.Metro ShelvingThe industry leader in organization and efficiencyCured Lamb Loin by Aussie Select Fully cooked, pasture-raised Australian lamb. Agave rosemary, tikka masala, & more: Aussieselect.comCrab Island Seafood Co: Quality Dips Check out Crab Island Seafood Company @crab-island-seafood-dip.com & order yours today!Peninsula Foodservice: The Best Beef!Peninsula Foodservice delivers Creekstone Farm beef, with top-quality meats and #1 service for ChefsDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWalk-In Talk Podcast Where kitchen culture meets raw storytelling. Hosted by Carl Fiadini, founder of Walk-In Talk Media, this #1 Apple-ranked food podcast dives deep with chefs, restaurateurs, farmers, and frontline pros. From trade shows to short films, we bring the food world to life—one honest conversation at a time. We're the Official Podcast Partner for the NY, CA & FL Restaurant Shows, Pizza Tomorrow Summit, and U.S. Culinary Open. Brand Partners: RAK Porcelain USA Metro Foodservice SupraCut Systems Aussie Select Crab Island Seafood Pass the Honey The Burnt Chef Project Citrus America Walk-In Talk Media proudly serves as the North American media partner for The Burnt Chef Project, supporting mental health in hospitality.

The 2025 Premium Cigar Association (PCA Trade Show marked the third consecutive one for Serafin de Cuba. This year, Serafin de Cuba introduced a new limited-edition cigar. Unfortunately, before the Trade Show, they had to swiftly rebrand this product to Reserva 2506 to avoid a potential trademark issue. Fortunately, Serafin de Cuba completed the rebranding and was able to highlight this new release at the 2025 Trade Show. Full PCA Report: https://wp.me/p6h1n1-wPa  

The 2025 Premium Cigar Association (PCA Trade Show marked the third consecutive one for Serafin de Cuba. This year, Serafin de Cuba introduced a new limited-edition cigar. Unfortunately, before the Trade Show, they had to swiftly rebrand this product to Reserva 2506 to avoid a potential trademark issue. Fortunately, Serafin de Cuba completed the rebranding and was able to highlight this new release at the 2025 Trade Show. Full PCA Report: https://wp.me/p6h1n1-wPa

In this flavorful episode of the Global Fresh Series, Patrick Kelly joins the conversation to talk all things fresh—from trade show trends to air-fried tacos during Memorial Day. We also explore the rising international audience of the Global Fresh Series and celebrate a milestone moment for Marlene, the beloved "Daughter of the Alps," as she marks 30 years with VOG. Don't miss the laughs, insights, and a few tasty surprises!First Class Sponsorship: Peak of the Market: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://peakofthemarket.com/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Standard Sponsor: Zag Technological Services, Inc.: https://www.zagtech.com/ , Global Women Fresh: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://globalwomenfresh.com/⁠⁠⁠⁠⁠⁠⁠

Attending a professional work event soon? In this episode of HR Party of One, we're breaking down exactly how to prepare, connect, and follow up like a pro—so you can grow your network and your career, one conversation at a time.Find us at https://www.bernieportal.com/hr-party-of-one/BerniePortal: The all-in-one HRIS that makes building a business & managing its people easy. http://bit.ly/2NEQ5QbWhat is an HRIS?https://www.bernieportal.com/hris/BernieU: Your free one-stop shop for compelling, convenient, and comprehensive HR training and courses that will keep you up-to-date on all things human resources. Approved for SHRM & HRCI recertification credit hours. Enroll today!https://www.bernieportal.com/bernieu/Join the HR Party of One Community!https://hubs.ly/Q02mNML90▬ Social Media ▬▬▬▬▬▬▬▬▬▬▬► LinkedIn: https://www.linkedin.com/company/bernieportal▬ Podcast▬▬▬▬▬▬▬▬▬▬▬▬► Apple Podcasts: https://podcasts.apple.com/us/podcast/hr-party-of-one/id1495233115► Spotify: https://open.spotify.com/show/5ViQkKdatT40DPLJkY2pgA► Amazon Music: https://music.amazon.com/podcasts/1874beb8-2a68-4310-8816-e704e6850995/HR-Party-of-One► iHeartRadio: https://www.iheart.com/podcast/269-hr-party-of-one-57127074/#► Pocket Casts: https://pca.st/o6e2auqq►RSS: https://feeds.captivate.fm/hrpartyofone/ ► Other: https://hrpartyofone.captivate.fm/listen#HR, #HumanResources, #HRTips, #HumanResourcesTips, #SmallBusiness, #HRPartyOfOne, #Networking

The Oveja Negra Brands booth at the Premium Cigar Association (PCA) Trade Show was bustling with activity in 2025, as always. While our interview couldn't capture all the excitement happening there, it was anything but slow. A major highlight is that Black Works Studio is celebrating its tenth anniversary with a series of special releases. Additionally, Black Label Trading Company and Emilio are introducing new offerings as well. Another significant development that occurred after the Trade Show is that Apostate Cigars will be joining the Oveja Negra family in June. Lastly, during the 2024 awards season, Oveja Negra Brands emerged as a major winner in the Cigar Coop Coalition. Full PCA Report: https://wp.me/p6h1n1-wMM  

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Hello Seekers, Ben here, today our lawyer, investigative reporter, and the bad girl of podcasting, Meg, joins us for an earth-shattering expose on a recent “Marijuana Trade Show” in Hudson, NY. We discuss THC potency skyrocketing 307% since legalization, corporate capture of the Devil's Lettuce, Jacques consuming 800MG's of the stuff daily and of course, everything that went down at the Trade Show. Join us as we dare to answer questions that others can't manage to even ask, such as: Is weed destroying America? Are pet psychics worth it? Where are the Hudson baddies? Will Meg sell all of the free weed she got to Jacques?

Here's 5 super effective Trade Show Tips that NOBODY is talking about! Some may even ruffle some feathers! Why isn't anyone telling you these tips? Because they make you get Uncomfortable!!Let's get to the tips, but first...** Be sure to register for the weekly Trade Show University newsletter and get a FREE GIFT - go to https://tradeshowu.biz to sign up!** DOUBLE your results! Get our Goal Setting for Trade Shows course! https://trade-show-university.trainercentralsite.com/Courses#1 -- Get the attention of people who are not looking at youWe don't want to bug people, especially if they're looking away right?You need to change that mindset! Why are you as an exhibitor at the show? To get business!Why do you think the attendees are at the show? They are there to do business or find products and services! How many times do you think people will walk past your booth? Assume one time only.What if I told you at this show, your biggest customer ever will be there – you just haven't met them yet. But it's up to you to find them.Just say “Excuse me” to get their attention, and then ask them a quick qualifying question. That could be your next client or even your biggest client ever! And if you let them walk by, you may miss them – or even worse, your competitor may get them!#2 -- Don't bring ALL your stuff or literatureKeep your booth simple and clean. You don't need samples of all your products or literature.The more options and things you give people to look at they'll get confused.Studies have shown that too many choices cause confusion and lead to a higher percent of people not making a choice.Plus your staff will be more focused as well. They will be able to find what they need and answer questions more quickly.#3 -- Take a selfie with attendeesUse these in your follow up emails to quickly re-connect with the attendee and stand apart from all the other exhibitors they saw!Want more exposure during and after the show? Take a selfie with someone you just had a great conversation with that is qualified. And put it on social media.Tag them and encourage them to share it as well! Can get some great posts, new followers, and get a lot of shares!#4 -- Learn how to END a ConversationYes – you heard me! Learn how to END a conversation.We've all been in those conversations that are going nowhere, or are great but drag on way too long.You need a quick and polite way to end the conversation so you can start talking with someone else! For every person you engage with, there can be multiple people that walk by your booth never to be seen again.So come up with a quick statement that wraps up the conversation.“I don't want to take away any more of your time from seeing other vendors."“Did you get the info you needed?” Then set a follow up if necessary.“I love where this is going. Or This seems to be a great fit, don't you agree? Let's continue the conversation at dinner. Or Next week.”Then teach it to your team! Time is money especially at a trade show!#5 -- Speed is your secret weaponWant more leads or demos or sales? Go faster!It's like the old sales adage – it's all a numbers game. You'll get more results if you do more.And the best way you can do more is to go faster.You just finished up a conversation with an attendee. Engage the very next person you see! Put the power of speed to work! Engage as many people as you can as

Your rookie draft is over — but your dynasty season is just getting started. In this episode of the All Gas Trade Show (AGTS) with Gabe (@iGabe_ff) and Ty (@tydeclare44), we shift from draft mode to real roster management: When to hold, when to flip, and when to walk away. Whether you're contending or rebuilding, we'll help you avoid the boredom traps and make moves that actually improve your squad. All trades featured come directly from the DDFFB community — real deals, real decisions, real strategy. Want your trade featured in the next show? Drop it in the DDFFB Discord!