Podcasts about lead magnets

You can nail the interview, say all the right things, and still walk away with nothing to show for it — and it usually comes down to one thing: where you send people at the end.Most guests default to social media. But here's the problem — you don't own it, you can't control it, and it's not a space where you can truly nurture someone who's ready to go deeper with you. It's a wish and a prayer when what you actually need is a strategy.In this episode, I'm breaking down what makes a lead magnet work specifically for podcast guesting, how to think about what yours should do, and why getting this one thing right can make social media completely optional in your business.In this episode:Why sending listeners to your social media is the wrong moveWhat your lead magnet actually needs to do (it's not about the format)How to identify the next step in your client journey — and turn that into your offerWhy your lead magnet needs to be evergreen so it keeps working months after the episode airsHow the right lead magnet makes social media optional in your business

Most funnels assume your audience needs warming up. More content, more emails, more time. But what if that's not true? In this episode, I'm joined by Maiko Sakai, quiz strategist and founder of Airtight Concepts Inc., who breaks down how quizzes can act as a fast-trust entry point in your business—without relying on webinars, long nurture sequences, or constant content creation. We get into why most entrepreneurs misuse quizzes as basic lead magnets, and how to instead position them as a diagnostic tool that filters for ready-to-buy clients. Maiko shares how her proprietary quiz strategy turns cold interest into clear self-recognition, creating higher-quality leads, stronger conversions, and an asset that continues working long after it's built. We also unpack: – When a quiz actually makes sense in your business (and when it doesn't) – The difference between nurturing vs. converting decisive buyers – How to structure quiz outcomes so they lead naturally into your offers – Why most quizzes don't convert—and what to fix instead – How to build a quiz that reflects your framework, not just collects emails If your funnel isn't converting the way it should, this conversation will show you what might be missing—and how to build something that actually holds. Maiko's Website (Grab the Blueprint PDF here) Connect with Maiko on LinkedIn Maiko on Threads Follow Maiko on IG Kehla's Website Follow Kehla on IG

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Most businesses rely on social media to grow, but they don't actually own the audience they're reaching.You can post content, get views, and gain attention. But if you don't have a way to contact those people directly, you're depending on platforms you can't control.That's why lead magnets are so important.A lead magnet is a simple way to turn attention into real contacts, like emails or phone numbers, so you can follow up and build a relationship.Without this, your growth depends on algorithms that change all the time.In this video, I explain what a lead magnet is, simple options that work best, and how you can use AI to create one fast.You don't need anything complicated. A short guide, a checklist, or a simple resource is enough to get people to take action.The goal isn't just to get attention... it's to turn that attention into something you can actually use to grow your business.#LeadGeneration #DigitalMarketing #AIforBusiness #Entrepreneurship #MarketingStrategy #leadmagnets ---------------About Manuel Suarez:Manuel Suarez, known as the Marketing Ninja and a best-selling author of Marketing Magic, leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide range of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high-9-figure brand. He has helped elevate thousands of businesses across multiple industries and has directed marketing campaigns for industry leaders such as Grant Cardone and Daymond John.He is also responsible for building and scaling one of the largest health-focused YouTube channels in the U.S., MetabolismoTV, which alone has over 10.7 million subscribers. Over the past seven years, Manuel's strategies have generated more than 8 billion views, 5 million leads, and over 500 million USD in tracked revenue across digital platforms.Follow Manuel Suarez on Social Media:Facebook: https://www.facebook.com/theninjamarketer/Instagram: https://www.instagram.com/mrmanuelsuarez/TikTok: https://www.tiktok.com/@mrmanuelsuarezX (formerly Twitter): https://x.com/MrManuelSuarezLinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:Visit our website: https://www.agmagency.comNeed Help with Your Marketing?Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Tous les mots ne se valent pas. Certains mots vous permettent de vendre. Ce sont les mots magiques.Dans cet épisode mon invité Selim Niederhoffer nous en révèle trois et nous explique comment les utiliser pour maximiser nos résultats.Vous pouvez retrouver Sélim sur LinkedIn et acheter son livre Les Mots Magiques, c'est une pépite pour tous les créateurs de contenu.---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Text the Wedding Planning HotlineYour Instagram followers don't owe you anything. Your email list does.In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books.If you've been treating email as an afterthought, this episode will change how you think about it.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

>> Soyez cité dans les réponses des LLM - Téléchargez gratuitement la checklist complète

Hey Winner, If your lead magnet isn't converting the way you hoped, this session will give you a simple place to start. Kody Duncan breaks down how small changes—sometimes just a few words—can dramatically shift your opt-in rate. After generating over $2M promoting lead magnets, he's learned what actually makes people say yes. This is a practical look at how to turn something average into something that works. Rooting for you ~ Gabe   Listen to hear: Learn the 3 keys to turning your "meh" leading magnet into a high converting lead machine Steal Kody's database of 57 lead magnets that built $1M businesses Access his AI lead magnet roast tool to boost your own conversion rate 12% by tomorrow   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early  Kody's website: https://roastmyleadmagnet.com/ 3 free lead magnet tools: https://roastmyleadmagnet.com/gabe

Most PTs understand the Paid Pipeline concept. They know why free decisions don't work. They know what needs to change.But knowing and doing are two different things.In this episode, I walk you through exactly how to take the Paid Pipeline from theory to reality and get your front-end offer live and selling within 30 days.We cover:What implementation actually means (and why it's simpler than you think)What success looks like in the first 7 daysHow the Fitness OS onboarding guides you through the processWhat happens during the remaining 30 days (testing, refining, learning)How to move from planning to actionIf you've been waiting for the "right time" to build your Paid Pipeline, this is it.The Paid Pipeline Implementation Sprint is now live — link in the show notes: https://mattrobinsoncoaching.com/sprint

How often do you feel like you're doing everything "right" in your business yet your results aren't matching your effort?   In this episode of the Sales Maven Show, Nikki Rausch sits down with business strategist Robin Walker to unpack what it really takes to build a business foundation that supports consistent growth and sales.   Many entrepreneurs spend time learning individual pieces of business which are ideal client, messaging, pricing, marketing but rarely stop to ask: Do these pieces actually work together?   Robin shares that one of the biggest gaps she sees is not a lack of effort, but a lack of alignment.   You might have a clear idea of your ideal client… But your messaging doesn't speak to them.   You might position yourself as premium… But your pricing tells a different story.   You might be attracting attention… But not from the people who are actually ready to buy.   When these elements are out of sync, your business feels harder than it needs to and your sales conversations reflect that.   This conversation dives into how to step back and look at your business as a whole, instead of isolated parts, so you can make smarter decisions that actually move the needle.   Robin also shares why documenting your strategy, and not just keeping it "in your head", can dramatically improve your clarity, confidence, and ability to grow your business sustainably.   If you've ever felt overwhelmed, scattered, or unsure why things aren't clicking, this episode will help you identify what might be missing and where to focus next.   In this episode, learn: Why business growth isn't about doing more but aligning what you already have The hidden cost of building your strategy in isolated pieces How misalignment between pricing, messaging, and positioning impacts sales Why your ideal client is the foundation for every decision in your business The power of documenting your strategy (and why most people avoid it) How to simplify your focus so you can grow without overwhelm   A question to consider: Where in your business might things be out of alignment? And what would change if everything worked together instead of against each other?   If this episode resonated with you, be sure to subscribe and share it with someone who's ready to strengthen their business foundation and increase their sales with intention.       Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use the coupon code 47trial to get your first month for $47.00!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | LinkedIn | Instagram A Conversation About Your Sales https://calendly.com/salesmaven/work-with-nikki-discussion   Find Robin: Impact Owner Mastermind  Lead Magnet: https://www.womensbusinessworkshop.com/idealclient/

Définir son offre, c'est une étape essentielle et c'est une étape qui fait peur. Parce que sans offre le marketing ne sert à rien.J'ai demandé à la Queen de l'offre irrésistible de nous livrer ses secrets, j'ai nommé Laurine Bemer. Si vous ne connaissez pas Laurine, attendez-vous à être scotché, du haut de ses 25 ans cette fille a tout compris au marketing. Elle l'applique, et ça marche.Si vous voulez enfin savoir comme construire votre offre, vous devez écouter cet épisode.Vous pouvez suivre Laurine sur les réseaux @lameuf_enrouge et lire son livre "Faites de vos réseaux sociaux une machine à cash"---------------Pour travailler avec moi vous pouvez :> Suivre une de mes formationsStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

In this solo episode of Waking Up With Melissa, I'm breaking down how I've built one of the most lucrative parts of my business without relying on funnels, lead magnets, or complicated backend systems. For the last six years, I've been selling through what I call the $0 funnel: a simple, powerful approach rooted in authority, clarity, and real-time connection.This episode will shift how you think about selling, strategy, and what it really takes to create consistent income in today's online space.In this episode, we explore:Why funnels often don't convert premium buyers and what to focus on insteadThe $0 funnel framework: content, conversation, and conversionA real client example of signing a client with a small audience and no funnelWhy audience size is not the bottleneck to making moneyHow to identify and communicate a clear, money-making messageThe importance of speed and moving before you feel readyPremium buyer psychology and how they actually make decisionsWhy this method has been one of the most consistent and profitable in my business for six yearsFollow Melissa on Instagram: @melissaruizofficialNew episodes of Waking Up With Melissa drop weekly

>> Devenir partenaire du Podcast du MarketingIntégrer un grand groupe, sur le papier, c'est le jackpot. Mais dans la réalité, le défi est bien plus subtil : comment profiter de la puissance d'un grand groupe sans perdre son identité, sa vitesse et sa capacité à innover ?Dans cet épisode, je reçois Olivia Jorel, CMO de TrainMe (groupe Decathlon). Ensemble, on décrypte comment une entité peut trouver sa place dans un grand groupe… et même devenir un véritable moteur de croissance.Ce que vous allez apprendre dans cet épisodePourquoi intégrer un grand groupe peut être à la fois une opportunité… et un risqueComment TrainMe a trouvé l'équilibre entre agilité start-up et puissance d'un grand groupePourquoi la complémentarité entre produit (Decathlon) et service (TrainMe) change toutEn quoi le B2B et le B2C sont beaucoup plus proches qu'on ne le penseComment créer de l'engagement et de l'usage avec un marketing “doux”Pourquoi le sport en entreprise est bien plus qu'un simple avantage salarié---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

A boring PDF freebie won't fix a quiet pipeline. The fastest lead magnets I've used on Instagram don't just “teach” something, they create real progress for a real person, right now. That's the heart of what I call a service exchange lead magnet: a free, personalized assessment you perform in exchange for a simple entry like a comment and a DM.I walk you through what a lead magnet actually is, why opt-ins matter more than likes, and how tools like ManyChat, Flodesk, Notion, and Loom can support a simple system for email list building and DM follow-up. Then we get tactical with examples you can steal whether you're a health coach, fitness coach, movement professional, or online business coach: gait analysis, squat or deadlift form checks, running assessments, posture reviews, food journal audits, Instagram bio audits, sales page audits, and content feedback. You'll hear how to pick winners in 24 to 48 hours, how to add “surprise value” so your free service feels premium, and how to nurture everyone who enters without triggering their sales resistance.We also cover the practical Instagram marketing details that make this work: what to say in the post, how to run it across Reels, carousels, and Stories, what to DM non-winners as a value-first follow-up, and how to include a clear CTA box so people can self-select into your low-ticket offer, a free chat, or one-on-one coaching. If you want more leads, more sales calls, and more DM conversations that feel human, hit play, take notes, and run the play this week. Subscribe, share this with a coach friend, and leave a review so more people can make moves.

Richard McGirr Interviews Brent Neely as he reveals a surprisingly simple leverage point that turned his investing game around. With a background in building over $20 million in e-commerce revenue and years of commercial real estate experience, Brent shares exactly how he activated his professional circles to secure $3 million worth of soft commitments in just months, all without traditional capital raises. Brent Neely Current role: Founder and Principal of Neely Property Investments Based in: Enterprise, Oregon Where to find them: https://www.linkedin.com/in/brent-neely/ https://dealdebrief.com Visit ⁠trustetc.com/bestever⁠ for more info. Book your free demo today at bill.com/bestever and get a $100 Amazon gift card. Visit https://m1.com/ for more info.  Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dans cet épisode, Rebecca et moi discutons des meilleures pratiques pour optimiser les campagnes d'emailing et de marketing automation. On y aborde l'importance de l'omnicanal, de l'optimisation mobile, du ciblage et de la personnalisation, ainsi que des aspects techniques comme la délivrabilité et le support technique. Rebecca partage des conseils pratiques pour améliorer l'efficacité des campagnes et souligne l'importance de tester les solutions disponibles.Vous pouvez suivre Rebecca sur LinkedIn, en apprendre plus sur l'emailing sur la chaine Youtube d'Active Trail. ---------------Pour travailler avec moi vous pouvez :> Vous former en autonomieStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>> Devenir partenaire du Podcast du MarketingEt si le podcast était aujourd'hui l'un des médias les plus puissants pour construire votre influence ?Dans cet épisode, je reçois Adeline Cointe, attachée de presse et fondatrice d'Haut comme 3 comm®, pour explorer un angle encore trop peu traité : le podcast comme levier marketing et RP.On ne parle pas ici de lancer son propre podcast. On parle d'utiliser le podcast comme un véritable média d'influence, pour gagner en visibilité, en crédibilité et en autorité.Parce qu'aujourd'hui, les règles du jeu ont changé. L'attention est fragmentée. La confiance est fragile. Et les marques doivent trouver de nouveaux moyens pour exister durablement dans l'esprit de leurs prospects.Le podcast coche toutes les cases.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Did you like this episode? Dislike it?

Hey Friend, Welcome to the Start That Business Podcast, where Christians working a 9-to-5 get the clarity, strategy, and faith-first guidance they need to step boldly into their calling to start a service-based business without leaving their job yet. If you're attracting leads but not converting them to clients, the problem might not be your offer; it might be what's happening (or not happening) between the opt-in and the sale. Your client experience doesn't begin at onboarding. It begins the moment someone says yes to your lead magnet. In this episode, we walk through how to create a Lead Journey Map, a practical, intentional plan for how you serve every lead from the moment they enter your world to the moment they become a paying client. This is a how-to episode designed to help you stop losing leads and start stewarding them with purpose. By the end of this episode, you will have a clear step-by-step process for building your own Lead Journey Map from scratch. I pray this blesses you. . Today's Episode Spotlight Join the Arise and Shine Prayer Call @ 5 am CST | 6 am EST Join the Arise and Shine 365 Challenge .

After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy.In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You'll hear how to guide subscribers step by step, build real buyer readiness, and make your offer feel like the natural next move. TAKEAWAYS:Your Nurture Sequence should bridge the gap between the lead magnet and the pitch, not leave subscribers hanging with content that feels good but goes nowhere.Each email should solve one pain point while naturally revealing the next one, so your audience keeps moving forward instead of stalling out.The Nurture Sequence is where you sell people on the ideas, methodology, and transformation behind your program before you ever ask them to buy.Simple, actionable content like templates or quick wins helps subscribers experience your process, trust your expertise, and start seeing results before they become clientsLINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.Haven't listened to Session 1 yet? Do that first! Click here to listen.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Mon invitée sait exactement comment fonctionnent les médias, donc préparez vous à prendre des notes, parce qu'aujourd'hui on rentre dans le dur : Quand faut-il communiquer auprès de la presse, avec quels outils, comment identifier les bons journalistes, et comment les démarcher, quelles sont les règles de communication, comment se préparer à une interview, et comment s'assurer qu'on a dit tout ce qu'il fallait dire. Bref, on vous détaille toute la stratégie de relation presse, je vous propose d'accueillir tout de suite Clara Armand Delille.Autres épisodes qui pourraient vous plaire :Comment construire une stratégie RP avec Delphine MargotComment construire un communiqué de presse---------------Pour travailler avec moi vous pouvez :> Choisir une formationStratégie Persona : Comprenez vos clientsStratégie Emailing : Faites décoller votre base emailsStratégie Indépendante : Communiquez en ligne (liste d'attente)Stratégie Advocacy : Donnez les clés de LinkedIn à vos employés (à venir)> Réserver une heure de conseils personnalisés> Devenir partenaire du Podcast du Marketing---------------

>> Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

Did you like this episode? Dislike it?

If your email list is growing but your sales aren't, your lead magnet might be the problem. And unfortunately, no amount of “better emails” will fix it. In this episode, you'll learn how to spot when you're attracting the wrong people (even if your opt-in is wildly popular) to your email funnel, and what to do instead to bring in buyers, not just subscribers. Because the truth is, your email funnel doesn't sell when the wrong people are in it.TAKEAWAYS:Your email funnel isn't broken, your lead magnet might be. If the wrong subscribers are entering into your email funnel, even the most strategic emails won't sell.The size of the “gap” matters more than you think. The bigger the leap between where your subscriber is and where they need to be to buy, the harder it is to convert them into paying clients.More leads does not equal more sales. A viral or high-performing lead magnet can still attract completely unqualified subscribers to your email funnel.The best lead magnets are rooted in subscriber readiness. You need to meet people where they are and guide them to the next logical step, not overwhelm them.Your most powerful lead magnet is probably already inside your paid program. Pull out the piece that gets the biggest results and turn it into your entry point.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Le persona est souvent vu comme du blabla marketing. Dans cet épisode, je tord le cou à cette idée une bonne fois pour toute en vous proposant 9 situations où comprendre votre persona est crucial.Autres épisodes qui pourraient vous plaire :Le ciblage psychologiqueComment créer un persona ?Peut-on avoir plusieurs persona ?---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

>> Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

Should you run a lead magnet funnel or run ads direct to a low-ticket offer?I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end.One was a lead magnet funnel. The other was a direct sales funnel.And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days.If you've been wondering which funnel strategy is right for you—this episode is for you.I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now?Listen to find out.Want help setting up your funnel?DM us on Instagram: @hellofunnels

Beginning in corporate roles at Costco and her family business, Jennie Wright developed a foundational tenacity that would later define her approach to business operations and opportunity identification. Rather than viewing her corporate experience as a constraint, she leveraged it as a learning ground, deliberately working across multiple departments to understand every facet of business operations. This deliberate immersion in diverse roles cultivated her ability to identify operational gaps and inefficiencies. Beyond her professional accomplishments, Jennie's personal journey reveals the internal barriers many accomplished professionals must overcome. Despite her expertise in helping others build their audiences, she struggled to develop her own voice and presence, spending over two years finding authentic expression after leaving corporate work. The formality of her previous professional context required significant deprogramming before she could access the conversational, relatable tone necessary for audience connection. Jennie Wright's mission ultimately centers on helping entrepreneurs and business owners identify and eliminate the leaks in their business ecosystems where potential customers escape unengaged. Her expertise spans from strategic lead qualification and audience segmentation to landing page optimization and the integration of artificial intelligence into content creation processes. Visit her website at www.jenniewright.com to access free marketing resources including her lead magnet assessment and creation tool. Join her email community for ongoing insights, and learn more about upcoming trainings and events designed to help entrepreneurs grow and scale their online business with authentic, sustainable strategies. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

La fondatrice de Voxe, l'une des plus grosses newsletter de France, a accepté de venir au micro du Podcast du Marketing pour nous donner sa stratégie d'acquisition, et je vous préviens elle est tellement simple qu'elle en est désarmante : tout le monde peut la mettre en place.Vous pouvez vous abonner à Voxe et suivre Leonor de Roquefeuil sur LinkedIn.Autres épisodes qui pourraient vous plaire : *Emailing, les secrets de la reine du marketing : Amy PorterfieldPourquoi l'email marketing est LA stratégie à prioriser---------------

>> Téléchargez gratuitement la checklist complète pour être cité par ChatGPT et les LLM

In this EpisodeIn this coaching episode, Lindsay and Nora work with Dr. Taryn Fletcher, founder and CEO of Truly POC, to refine her private podcast lead magnet strategy. Dr. Taryn helps educational leaders make protected pivots from institutional roles to entrepreneurship, and she's looking to optimize her private podcast to better serve this specific audience. Discover how to create sharp messaging that addresses identity shifts, validates career transition concerns, and builds a clear pathway from lead magnet to paid program. Topics CoveredSharpening messaging for educational leaders considering career transitionsThe importance of identity work in entrepreneurship pivotsCreating a bridge between private podcast content and paid offeringsPositioning a low-ticket architecture session as the next stepBalancing niche focus vs. broader market appealStrategies for incorporating client voices and case studiesManaging both public and private podcast content strategiesLinks MentionedWebsite: https://www.drtaryn.co/https://www.drtaryn.co/architectMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

What if the problem in your business… is you?In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins sits down with George Rivera, creator of the Father-First Owner OS™, to unpack why so many successful founders are stuck working in their business instead of leading it.George shares how 7-, 8-, and 9-figure entrepreneurs are unknowingly bottlenecking their own growth—and what it really takes to buy back 10–20 hours a week without sacrificing profits.From the powerful $10K/Hour Filter to the eye-opening Two-Week Vacation Test, this conversation is a masterclass in reclaiming your time, your leadership, and your life.You'll learn how to: ✔️ Delegate outcomes instead of tasks (and stop taking the work back) ✔️ Eliminate key-person dependency in your business ✔️ Install systems that create consistency and freedom ✔️ Use AI as a true efficiency multiplier—not a distraction ✔️ Build a business that runs without you at the centerThis episode is more than strategy—it's a mindset shift.Because at the end of the day, success isn't just about scaling revenue… it's about not missing what matters most.

You've got a lead magnet. Maybe it's a checklist, a guide, or a template pack. You've promoted it, maybe even gotten some downloads — but those downloads aren't turning into clients. So what's actually going wrong?In this episode, I handed the mic to Meta ads expert Melissa Litchfield or Litchfield Media, and she is breaking down exactly why most lead magnets don't convert, what needs to be true before you spend a single dollar on ads, and how to test with just $5–$10 a day so you're not throwing money at something that isn't working. I've personally invested in Melissa's offers and recommend her to everyone who asks me about ads — she genuinely knows her stuff, and she makes it all make sense for service-based business owners.If you've ever wondered whether your freebie is actually set up to grow your business — or whether you're even ready for ads in the first place — this one is worth a listen.

Quand je parle de marketing digital, 9 fois sur 10 on me répond réseaux sociaux. Et là je lève les yeux au ciel

Dans cet épisode, nous explorons un levier encore largement sous-estimé en marketing : le dark social.Vous allez comprendre pourquoi une grande partie de votre impact ne se joue pas en public, mais dans les conversations privées. Nous décortiquons les mécanismes qui rendent ces échanges si puissants en acquisition, et surtout comment les activer concrètement.Au programme :Ce qu'est réellement le dark social et pourquoi il échappe à vos outilsPourquoi les recommandations privées convertissent mieuxLes types de contenus qui se partagent naturellement en DMComment inciter votre audience à parler de vous en privéLes bonnes pratiques pour mesurer sans dénaturerDes exemples concrets et activables immédiatementSi vous cherchez à générer des leads plus qualifiés sans dépendre uniquement des algorithmes, cet épisode va changer votre approche.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Vos clients n'achètent pas un produit, ils achètent une transformation. Ne laissez pas vos clients deviner quel va être le changement que vous leur apporterez. Dites-leur. Et ça c'est la promesse. Je vous dis tout dans cet épisode.Autres épisodes qui pourraient vous plaire : Comment parler de prix avec Sélim NiederhofferPourquoi vos clients ne font pas ce qu'ils disent------------------------------

Pourquoi refuser des clients peut accélérer votre croissanceDire oui à tout, c'est souvent perçu comme une bonne stratégie. Plus d'opportunités, plus de clients, plus de chiffre d'affaires.Mais en réalité, c'est souvent ce qui freine votre croissance.Dans cet épisode, on aborde un levier contre-intuitif mais extrêmement puissant : apprendre à dire non. Non aux mauvais clients, non aux projets mal alignés, non aux opportunités qui vous éloignent de votre vraie stratégie.Vous allez comprendre pourquoi le “non” n'est pas une perte… mais un accélérateur. Ce que vous allez apprendre dans cet épisodePourquoi dire oui à tout dilue votre marketing et votre positionnementComment identifier les “faux bons clients” qui vous ralentissentEn quoi le “non” renforce votre image de marque et votre désirabilitéComment refuser une opportunité sans fermer de portesPourquoi moins de clients peut générer plus de croissanceLes étapes concrètes pour mettre en place votre stratégie du “non”---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this coaching episode, Lindsay and Nora work with Micah Freeman, a therapist and educator launching a coaching business focused on nervous system regulation. Micah shares his journey from teaching to therapy to coaching, and his unique perspective as someone who transitioned later in life. The hosts help him strategize how to use his existing public podcast to build authority while creating private audio lead magnets to grow his email list and ultimately his group program. This episode offers valuable insights for anyone in the mental health or coaching space looking to balance giving away valuable content with building a sustainable business.Topics CoveredMicah's background transitioning from teaching to therapy to coachingThe challenge of wanting to help everyone while building a sustainable businessPublic vs private podcast decision-making processCreating lead magnets that continue the conversation rather than gatekeepingEpisode structure using the "three Rs": Relatable, Reframe, RemedyLong-form content strategy and repurposing into blogs and newslettersIntegration strategies between Hello Audio and ConvertKitPositioning nervous system work for people who've already done therapyLinks MentionedWebsite: http://egostrength.netMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Chaque année j'ai le plaisir de participer au Podcasthon, l'évènement devenu mondial qui rassemble des milliers de podcasts pour mettre en avant le monde associatif.Cette année, je reçois Orso Chetochine, le président de Mécénat Chirurgie Cardiaque et Alice Foglierini, bénévole et famille d'accueil pour l'association (en plus d'être ma merveilleuse belle sœur).Avant de prendre la direction de Mécénat Chirurgie Cardiaque, Orso a fait toute sa carrière dans le marketing et la publicité. Son objectif en prenant ses fonction: faire de Mécénat Chirurgie Cardiaque une marque. Une marque qui vive au delà de la personnalité du Professeur Francine Leca (la fondatrice), une marque qui s'imprime dans les esprits, une marque qui inspire confiance et réussite.Orso nous explique comment s'est construite cette marque forte au cœur rouge, et Alice partage son témoignage de l'intérieur: ses premiers pas avec l'association en tant que salariée d'entreprise mécène, jusqu'au séjour de la petite Manian sauvée par une opération à cœur ouvert.Pour en savoir plus sur Mécénat Chirurgie Cardiaque et comment vous impliquer: https://mecenat-cardiaque.org/---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Cet épisode ne parle pas d'outils IA, ni de promesses futuristes. Il parle de leadership, de gestion du changement et de création de valeur business.À la fin de l'épisode, vous saurez :pourquoi l'IA est d'abord un sujet d'organisation et non de technologie,comment parler d'IA à son COMEX sans buzzwords,quelles priorités poser pour éviter l'IA gadget,comment enclencher une trajectoire crédible et progressive,comment reprendre le contrôle du narratif “marketing = centre de coûts”.Un épisode pour celles et ceux qui veulent reprendre la main sur le sujet IA, avec méthode et leadership.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin--------------CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Le syndrome de la page blanche, cette difficulté à commencer à écrire, nous fait perdre beaucoup de temps, alors que créer du contenu est devenu essentiel pour toute stratégie de communication. Dans cet épisode je vous propose de tordre le coup à ce syndrome pour enfin s'en libérer.Autres épisodes qui pourraient vous plaire : 6 conseils et 11 modèles pour écrire vos titres10 astuces de moins de 10 secondes pour être impactante avec Nina Ramen----------------

On parle souvent de branding comme d'un sujet d'image. Pourtant, une marque forte influence directement votre marge, votre coût d'acquisition et votre fidélisation.Dans cet épisode, nous explorons pourquoi le branding est un actif financier stratégique, et comment le transformer en véritable machine à profit.Ce que vous allez apprendrePourquoi le branding influence directement votre capacité à augmenter vos prixComment la marque réduit votre coût d'acquisitionEn quoi la différenciation protège votre margePourquoi la fidélisation est le vrai moteur de rentabilitéComment la cohérence de marque améliore votre performance marketingLes 4 piliers d'une marque réellement rentable---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur Linkedin---CMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it's possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Work with me (done-for-you growth): ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply to the Grow The Show Accelerator⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Lead magnet not converting? Stop blaming your copy, your landing page, or your audience. The real problem is much simpler and easier to fix. In this episode, Kev reveals the hidden "price" your audience is paying (even when your freebie costs $0) and the test that spots it fast. You'll learn why two of the most common lead magnets are actually lead repellents, why sales calls are the most expensive thing you can offer, and how one podcaster fixed hers in a single coaching call. Topics Discussed: Why your “free” lead magnets actually aren't free (00:00) How to make your lead magnets attractive (05:55) The lead magnet test (07:30) MORE FROM KEVIN: Got feedback on this episode? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit it here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Take the FREE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced by Podcast Boutique ⁠⁠https://www.podcastboutique.com

Find out why I moved away from traditional lead magnets, the mistakes I noticed most entrepreneurs making, and the fresh, high-converting strategies I'm using now to attract my ideal audience, build trust, and turn subscribers into paying clients. If you're tired of creating freebies that don't convert or feel like a “content hamster wheel,” this is the mindset shift and strategy session you need.✅ Free Masterclass - Affiliate Marketing Formula: https://bit.ly/affiliate-marketing-formula-webinar✅ Join us in celebrating Dr. Joanna Cireco's powerful book launch of Single To Married God's Way! How To Be Grounded By Your God Ordained Husband and be part of an inspiring conversation about faith, love, and stepping into marriage with purpose. https://www.facebook.com/share/1E91bY2Xje/✅ Business Audit: https://forms.gle/dWKUCJcaJMFP5jHe8✅ Join The Vault & get instant access to 125+ courses, monthly LIVE Q&A sessions, monthly accountability calls, thousands of Canva Templates, new courses added throughout the year, and so much more! https://bit.ly/TheOfficialVaultGrab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: https://www.facebook.com/groups/goaldiggingbossbabesLeave a review here: Write a review for The Goal Digger Girl PodcastSubscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Le positionnement est un fondamental : c'est ce qui fait qu'on vous identifie, et c'est qui vous évite de partir dans tous les sens. J'ai demandé à une autre podcasteuse de nous donner sa recette secrète, je vous demande d'accueillir tout de suite Laurie Giacobi.Autres épisodes qui pourraient vous plaire : Construire ses valeurs de marque avec Anthony BourbonC'est quoi la plateforme de marque ?---------------

Vous pensez connaître Google Ads ?Si vous n'y avez pas touché depuis trois à cinq ans, il est probable que vous soyez déjà en décalage. Dans cet épisode, j'échange avec Alexandre Falck, expert SEA et fondateur de l'agence Le Mage du SEA, pour comprendre ce qui a profondément évolué.Nous parlons audiences, automatisation, PMax, IA Overview, conversion offline… et surtout de ce que ces changements impliquent concrètement pour votre business.Vous pouvez retrouver Alexandre Falk sur linkedin, son site ou sa newsletter.---------------Pensez à vous abonner au Podcast du MarketingÀ rejoindre ma  newsletterEt à me laisser un  avis 5 étoiles sur iTunes ou Spotify---------------Vous pouvez aussiVous rendre visible en sponsorisant le Podcast du Marketing ou sa newsletterGagner en clarté avec mes accompagnements marketingMe faire intervenir sur une conférenceMe suivre sur LinkedinCMO, webinaire, base email, cas concrets, stratégie ia, openai et gpt, contenu long, chatgpt et ia, omnicanalité, algo linkedin, positionnement, valeur client, marketing digital, actualité seo, geo, lancement offre, parcours client, directeur marketing, directrice marketing, interview de cmo, relation presse, relations presse, inbound marketing, créer du contenu, conseils d'experts, stratégie client,Digital, email marketing, formation marketing, influence digitale, landing page, lead magnet, mailing list, management, marketeux, marketing digital, stratégie marketing, stratégie de marque, branding, stratégie de communication, emails automatisés, erreurs marketing, stratégie d'acquisition, digital, stratégie marketing, mailing list, formation marketing, accompagnement marketing, sprint marketing, advocacy marketing, conseil marketing.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this coaching episode, Lindsay and Nora work with Meghan Mann, founder of Simple Shifts, to refine her private podcast strategy. Meghan serves people in transition who struggle with decision clarity and knowing what they truly want. The hosts help her pivot from a nurture-focused weekly podcast to creating a targeted lead magnet that speaks directly to her ideal client's known problems and drives conversions to her group coaching program. Topics CoveredDistinguishing between nurture content and lead magnet contentUnderstanding customer language vs. coach language in marketingAlternative traffic strategies beyond social mediaPodcast guesting as a growth strategyPartnership and referral opportunitiesThe importance of clear currency exchange in lead magnetsCreating conversation starters that resonate with problem-aware audiencesLinks Mentionedhttp://www.simple-shifts.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Shownotes to follow. If you need anything, head over to brooklynstorme.com