Podcasts about optimize

In this week's episode of the Rich Habits Radar, Robert Croak and Austin Hankwitz talk about Meta's -30% budget cut to their Realty Labs business division, the US job market falling off a cliff, and the $1 billion spent via Buy Now Pay Later on Cyber Monday. ---

There's research showing that too much light at night and not enough daylight is taking years off our lives. NPR health correspondent Will Stone has tips to tune up your body's internal clock. This episode originally published December 17, 2024. Follow us on Instagram: @nprlifekitSign up for our newsletter here.Have an episode idea or feedback you want to share? Email us at lifekit@npr.orgSupport the show and listen to it sponsor-free by signing up for Life Kit+ at plus.npr.org/lifekitLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this episode, Dr. Thomas Hemingway shares how Gut Health is one of the Most Powerful Tools we can Access to Increase our Energy, Fitness and Overall Well-being and Health; Hippocrates said, "All Disease Begins in the Gut," and Dr. Thomas shares, "All Health and Healing Begins in the Gut."Have a Listen and SHARE with a friend!**JOIN DR. HEMINGWAY LIVE in-person at ALIGN AWAKEN!  Event in San Diego Jan 22-25, 2026!*ACCESS my FREE workshop, "Younger, Stronger, for Longer!"  How to turn back your biological age 10-20 years so you can do the things you want to do that you no longer thought possible due to your age.  Perform at your best and live your best life!*And, in my new Performance, and Longevity medical practice we specialize in turning back your biological age and OPTIMIZING HORMONES so you can feel a decade or more younger so you can do the things you want to do that you thought were no longer possible due to your age.  Join the waitlist here!*SHARE with a Friend and please drop a Review:)*Don't wait to Prioritize your health, Start Today with the Simple and Powerful Steps detailed in my Best-selling book.*GET DIRECT ACCESS to DR. HEMINGWAY in these AMAZING COURSES!**Free resource: 'The truth about GLP-1s and their alternatives' - https://drthomashemingway.myflodesk.com/n1yyjkcb68Mahalo and Aloha andTo your health,

There's research showing that too much light at night and not enough daylight is taking years off our lives. NPR health correspondent Will Stone has tips to tune up your body's internal clock. This episode originally published December 17, 2024. Follow us on Instagram: @nprlifekitSign up for our newsletter here.Have an episode idea or feedback you want to share? Email us at lifekit@npr.orgSupport the show and listen to it sponsor-free by signing up for Life Kit+ at plus.npr.org/lifekitLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Do you ever feel like you're behind on the life you're trying to build, despite constantly being busy? I sat down with Oliver Burkeman, one of the most influential voices on productivity and purpose, to share tools to make more time for the things that genuinely matter so you can do more of what you love to create your dream life. Oliver unpacks the psychology, sharing a radically different productivity approach: embracing your limitations, choosing what matters, and releasing the pressures holding you back.

Supply chain planning is undergoing a profound shift in a landscape shaped by rising geopolitical pressure, accelerating disruption cycles, and unprecedented investment in AI. Organizations are being pushed to deliver growth while navigating higher volatility, tighter margins, and increased expectations for speed and adaptability.In this episode of Supply Chain Now, Scott Luton is joined by special guest host Mike Griswold, Vice President Analyst at Gartner, and Noha Samara, Senior Director, Global Supply Chain at Gartner. Noha draws on her cross-industry experience from manufacturing and consumer goods to high tech to explore how planners can better connect strategy, ecosystems, and technology to meet the demands of 2025 and beyond.Scott, Mike, and Noha unpack the four essentials for elevating planning performance: aligning planning strategy with business priorities, collaborating across extended supply networks, defining a precise and targeted role for AI, and equipping people with the skills and confidence to lead through change. They also spotlight insights from the Gartner Supply Chain Planning Summit, including the skills planners need, the expanding relevance of CPFR, and why the future of planning depends as much on talent and culture as it does on data and technology.Jump into the conversation:(00:00) Intro(02:43) Guest introduction: Noha Samara (04:20) Celebrating teachers and their impact (08:45) Noha's professional journey (13:23) Challenges and trends in supply chain planning (18:03) Best practices for 2026 supply chain planning (26:55) The evolution of CPFR and ecosystem collaboration (27:43) The impact of COVID-19 on supply chain visibility (30:39) Defining a deliberate role for AI in supply chain (37:17) The importance of people in supply chain transformation (43:08) Insights from the Supply Chain Planning Summit (48:37) Final thoughts and takeawaysResources:Connect with Noha Samara: https://www.linkedin.com/in/noha-samara-4864863/ Connect with Mike Griswold: https://www.linkedin.com/in/mike-griswold-6a68922/Learn more about Gartner: https://www.gartner.com/enConnect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Inside the Cargo Theft Surge: Insights...

Gretchen Terry-Leonard has spent over three decades asking the kinds of questions that reframe assumptions and unlock possibilities in her biotech and wellness career. Working at the intersection of health, science, and health equity, her work has been shaped by a deep commitment to making healthcare more humane and forward-looking. She created and leads I'M IN, a nationwide initiative focused on creating structural change in healthcare systems. Under her leadership, I'M IN has established Health Equity Fellowships at leading institutions across the United States, building meaningful alliances across neurology, oncology, and fertility.  Her debut book, Your Second Prime: Does Aging Suck, or Do We Suck at Aging?, delivers a bold rethinking of what it means to age in modern society. Drawing on epigenetics, behavioral science, and a personal health scare, the book challenges why we've accepted decline as inevitable. Gretchen explores the power of purpose in defying conventional timelines and embracing what she calls "inconvenient dreams"—those aspirations that don't fit society's narrow script for aging. In today's episode, Nada talks with Gretchen about her new book, and they dive into a rich conversation about maintaining our agency, autonomy, and optimism as we age. Gretchen shares the medical scare that changed how she relates to time and the 20-year journey that birthed this must-read book. Parented by hippies and educated as a dietician, Grethchen discovered the interconnectedness of our minds and bodies and the imperative to find our purpose. She offers listeners a few of her favorite scientific hacks for achieving longevity and a new framework to approach aging.  To connect with Terry, visit Your Second Prime. Check out her book, Your Second Prime: Does Aging Suck, or Do We Suck at Aging?. Follow on Instagram: @yoursecondprime.  Please follow us at @thisislibertyroad on Instagram; we want to share and connect with you and hear your thoughts and comments. Please rate and review this podcast. It helps to know if these conversations inspire and equip you to consider your possibilities and lean into your future with intention.

In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conversation is packed with tactical and strategic gold for business owners, content creators, and SEOs alike.

Episode Title: The Ultimate Relaxation Hack: Combining Gentle Rain and Thunder SoundsDescription:In this episode, we uncover the perfect relaxation hack by blending the soothing sounds of gentle rain with distant thunder. Learn how this natural combination creates a calming atmosphere that helps reduce stress and improve focus. We'll share tips on how to use these sounds for meditation, sleep, or simply a peaceful break during your busy day. Embrace the power of nature's rhythm to bring serenity into your daily routine.Remember, taking a few moments to listen and breathe deeply can refresh your mind and body. Let the gentle rain and thunder guide you to a state of calm and relaxation.Join us again soon as we explore more ways to find peace in everyday life.DISCLAIMER

In this engaging episode of the Millionaire Car Salesman Podcast, co-hosted by LA Williams and Tianna Mick, the focus is on the transformative power of video in car sales. Despite LA being unable to see, he passionately advocates for the use of video as a cornerstone strategy in driving sales, highlighting its power to enhance engagement and build trust with customers. Tianna, known for her expertise in personal branding, joins LA in sharing practical insights on incorporating video into daily sales processes to maximize leads, appointments, and sales conversions! "You want people to almost have a deja vu experience when they visit your dealership." - LA Williams The episode dives deep into the fundamental aspects of creating effective sales videos, including the importance of proper setup, consistent backgrounds, and expertly crafted scripts. LA and Tianna stress that video content should be concise, personalized, and built around a clear value proposition to engage prospects effectively.  "Making sure you say the customer's name is super important... everybody's favorite word is their name." - Tianna Mick As the conversation unfolds, they provide a robust framework involving key elements like effective lighting, the relevance of a clean camera lens, and the power of personal connection through direct calls to action, all while implementing new technology such as AI in content creation. For the seasoned sales professional and the novice alike, the insights shared in this episode are invaluable for mastering the art of video marketing in the automotive industry!   Key Takeaways: ✅ Using video in car sales increases engagement and builds trust faster than text or audio alone. ✅ Maintain consistency and brand recognition in video backgrounds to enhance authenticity and viewer comfort. ✅ Essential elements of a perfect lead video: customer's name, vehicle of interest, value proposition, and call to action. ✅ Embrace AI technology to enhance video content creation efficiently and effectively. ✅ Practice and iteration lead to improvement; start shooting videos to develop skills and reduce hesitation over time. About Tianna 'T Got Your Keys' Mick Tianna Mick, famously known as "T Got Your Keys," is a prominent figure in the automotive sales space! Celebrated as the "Queen of Branding", with an impressive record of selling +20 cars per month while consistently being the #1 Grossing Salesperson at her store and generating her own leads/business through her TGotYourKeys.com Website. Tianna has established herself as a top performer and innovator in car sales strategies, with a special focus on personal branding and digital marketing.   Revolutionize Your Dealership with Video Marketing: Insights from the Millionaire Car Salesman Podcast Key Takeaways Harness the Power of Video: Video marketing is not just a trend but a necessity in modern car sales, enabling dealerships to create personal connections and reduce the fear of the unknown for customers. Optimize the Basics: Setting up a compelling video involves proper lighting, clear audio, and a consistent, clean background to enhance trust and engagement. Script and Deliver Effectively: Essential elements of a successful video include addressing customers by name, highlighting the vehicle of interest, and concluding with a strong call-to-action.   Leverage Video to Establish Trust and Familiarity In the dynamic world of car sales, the Millionaire Car Salesman Podcast delves into the transformative potential of video marketing. LA Williams, alongside Tianna Mick, emphasizes the powerful emotional connection videos can establish, setting a dealership apart in a sea of sameness. "You want people to almost have a deja vu experience when they visit your dealership," LA Williams suggests, underscoring how videos can eliminate the fear of the unknown—a significant barrier for potential buyers. The discussion sheds light on how video marketing can simulate a personal interaction, thus building trust faster than written text or static images. With the capability to convey sight, sound, motion, and emotion, videos can significantly enhance customer engagement, making them feel more comfortable and familiar even before stepping into the dealership. Incorporating video tours of your dealership, for example, ensures customers find the environment welcoming and recognizable. Tianna Mick points out, "walk into, like, a courthouse… you're going to be like, where do I go? I'm nervous." This analogy emphasizes how video tours can transform the customer's first visit into a seamless, almost familiar journey. The Essential Setup for Effective Video Marketing Crafting a compelling video requires a foundational setup that pairs well with the content. As expressed in the podcast, without the right tools, even the most well-intentioned videos may fall flat. LA Williams, despite being visually impaired, stresses the importance of proper lighting and camera clarity, demonstrating that the basics of video production are vital regardless of one's abilities. "Top two things for any video… audio, you gotta have good audio, and… good lighting." The podcast highlights that a clean camera lens and a consistent background are understated elements that significantly impact the quality of video marketing. Tiana Mick advises, "making sure you wipe the front and every single one of the lenses in the back," a small yet critical step that improves visual clarity and viewer engagement. Coupled with a customized, dealership-branded backdrop, these elements ensure that each video serves as a professional representation of the brand, significantly enhancing credibility. Moreover, the consistency in video backgrounds, as noted by Tianna, can reinforce brand recognition, much like how viewers associate a television character with their set environment. This aspect ensures that your audience's focus remains on the message rather than potential distractions, amplifying the overall impact. Crafting and Delivering Your Message Creating a successful video is more than just presentation—it's about crafting a powerful message that resonates. Essential to the video strategy discussed in the podcast is the script, especially emphasizing personalization and value-addition. Incorporating the customer's name into the conversation is not merely courteous but strategic. "Everybody's favorite word… is our names," Tianna Mick asserts, highlighting its efficacy in personalizing communication and fostering genuine connections. The video should also clarify the customer's vehicle of interest while subtly integrating the dealership's value proposition. "Providing value and showing why they need to be purchasing with you," says Mick, ensures the video is informative and persuasive. These aspects are crucial in aligning the dealership's offerings with customer needs, driving engagement and conversion. A compelling call-to-action (CTA) concludes each video, guiding prospects toward the next step, whether scheduling a call or visiting the dealership. As LA Williams articulates, a CTA effectively escalates the interaction, encouraging a seamless transition from virtual engagement to in-person attendance. In essence, adopting video marketing as outlined by the Millionaire Car Salesman Podcast participants revolutionizes customer interactions, establishing a bridge between the virtual and physical realms of car sales. Employing these strategies fosters enhanced connections, drives customer comfort, and ultimately, amplifies sales success. These insights are indispensable for dealers striving to stand out and thrive in today's competitive environment. By prioritizing video content, dealerships can not only augment their marketing strategies but also cultivate a genuinely engaging customer experience.     Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry with over 29,000 members worldwide. Collaborate with automotive professionals, learn the best industry practices, and connect with top mentors, managers, and sales leaders. Join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: The automotive industry's #1 Sales Training, Consulting, and Accountability Firm. With over 20 years of proven success, Dealer Synergy has helped dealerships nationwide build high-performing Internet Departments and BDCs from the ground up. Our expertise includes phone scripts, rebuttals, CRM action plans, lead handling strategies, and management processes; all designed to maximize your people, processes, and technology! ➼ Bradley On Demand: The automotive industry's most powerful Interactive Training, Tracking, Testing, and Certification Platform. With LIVE virtual classes and access to a library of over 9,000 on-demand training modules, Bradley On Demand gives your dealership the tools to dominate every department: Sales, Internet, BDC, CRM, Phone, and Leadership. From sharpening individual skills to elevating entire teams, this platform ensures your people are trained, tested, and certified for maximum success. Equip your dealership to sell more cars, more often, and more profitably with Bradley On Demand!

Should you celebrate Advent this year? Host Tina Yeager welcomes special guest Susan Mathis, a prolific author of over 30 works, to guide us through the rich history and deeper meaning behind Advent celebrations. Together, they unpack the origins of the Advent wreath, the spiritual significance of waiting well, and the ways this season can uplift our hearts in the midst of a commercialized holiday rush. Susan shares practical tips for making Advent meaningful for individuals and families, from lighting the candles to weaving scripture and acts of kindness into your traditions. Whether Advent is already a part of your spiritual life or you're curious about starting, tune in for inspiration and encouragement to center your Christmas season on hope, peace, joy, and love. Whether you're new to the tradition or looking for ways to deepen it, here are three key takeaways: Intentional Pausing: Advent challenges us to slow down, reflect, and actively wait—shifting our focus from consumerism to the true hope and anticipation found in Christ. Family Connection & Spiritual Anchoring: Lighting the Advent wreath and gathering for conversation or journaling brings families together, fostering unity and gratitude amid the season's chaos. Personal & Social Benefits: Making Advent personal—through scripture, service, or acts of kindness—not only deepens our spiritual walk, but also boosts mental well-being and strengthens relationships. Connect With Susan Mathis Want more inspiration or to explore Susan's books as holiday gifts? Visit her website at www.susangmathis.com—just be sure to include the "G" for sweet, G-rated historical fiction! We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Use the code TINA10 at checkout. To flourish in all seasons of life with the highest quality nutraceutical health supplements that benefit charitable causes, shop NutraMedix wellness supplements. Be sure to use my link  https://www.nutramedix.com/?rfsn=7877557.b6c6785 and add my special code TINA to get 10% off your entire purchase! If you're a writer, subscribe to Inkspirations Online (devotional publication by writers for writers): https://www.inkspirationsonline.com/ Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager Pinterest: https://www.pinterest.com/tyeagerwrites/ Goodreads: https://www.goodreads.com/author/show/3865622.Tina_Yeager    

Okay friends, buckle up, because today's episode is one of those “wait… why has no one explained success like THIS before?” moments. We're talking with Kyle Austin Young who breaks down success not as a magical personality trait, but as something you can literally math your way into.Kyle takes us into the world of probability hacking, a shockingly simple way to figure out your real chances of success in anything (launching a business, writing a book, running a marathon) and then shows you how to change those odds in your favor.If you've ever wondered why some goals finally click, and others fall apart even when you want them just as much…this conversation is going to change how you think forever.FAQs from the EpisodeWhat exactly is probability hacking, and do I need to be good at math to use it?Nope! Probability hacking is simply listing out everything that has to go right for your goal to succeed…then calculating your actual chances instead of relying on vibes and wishful thinking. Kyle walks through it using basic numbers you can do on your phone, no spreadsheets, and no formulas that look like they escaped from NASA.How does this help me as a solopreneur?Because solopreneurs love goals…but often underestimate how many things have to align to actually hit them. Kyle's framework helps you see where your plan is fragile, what's likely to derail it, and, most importantly, how to systematically remove risk so your odds of success jump dramatically. How do I know whether to keep pushing or quit a goal?Kyle doesn't believe in quitting, he believes in pausing strategically. If your odds still look terrible even after removing risk, he suggests exploring alternate paths that may get you to your real underlying goal more efficiently. It's not giving up; it's probability-based pivoting.

Episode Title: The Only Relaxing Rain Soundscape You'll Ever Need For Focus And SleepDescription:In this episode, we immerse ourselves in the soothing world of rain sounds—nature's perfect backdrop for deep focus and restful sleep. Discover how the gentle patter of rain can help quiet your mind, ease stress, and create a peaceful environment whether you're working, studying, or winding down for the night. We also share tips on how to use rain soundscapes as a natural tool to enhance your daily relaxation routine.Take a moment for yourself today and let the calming rhythm of rain wash away distractions and tension. Your mind and body will thank you.Stay tuned for more ways to bring calm and balance into your life with every episode.DISCLAIMER

Most people hit “publish” on their LinkedIn Newsletter…and then wonder why it barely gets seen.It's usually not the content. It's the visibility strategy behind it.LinkedIn gives you powerful tools to boost your reach, but most creators skip them entirely.If you want your newsletter to get noticed, shared, and subscribed to, here are three upgrades that change everything:Add the LinkedIn Video Cover Feature:This grabs attention the moment someone lands on your newsletter page.A quick 10–20 second intro can double the chances someone subscribes.Optimize your SEO title and description:LinkedIn (and Google) use these fields to decide whether your content appears in search.When you skip them, you skip discoverability.Use images throughout your editions:Visuals create connection, break up long text, and guide your reader through the story.Engagement always increases when your editions feel more interactive.If you've been publishing but not seeing the traction you expected, or you're just getting started and want to do it right, this episode will help you finally get seen.Take our LinkedIn Business Assessment here: https://www.magpaiassessments.com/4043/0

In this week's episode of the Rich Habits Radar, Robert Croak and Austin Hankwitz dissect the Fed's December rate cut expectations, Amazon's new $50B investment, and US Home Price trends (not good). ---

In this episode, we're jumping into the Amazon world just like Mario jumps into a new level.I take you out to the limestone cliffs of Austin, where deep-water bouldering meets deep-data Amazon strategy. And while hanging off a rock face (because why not), I break down the real secret of how products rise through the ranks on Amazon: the Sales Ladder.You'll hear how to spot your position in the “level map,” how to analyze the players above you, and how to power-up your listing using reverse ASIN lookups, keyword strike zones, and smarter PPC. It's basically the difference between Mario without a mushroom… and Mario after the mushroom.If you're stuck at Rank 8 and dreaming of Rank 4 — this is your episode.And hey — if you want to climb that ladder even faster, you've got an exclusive 25% off Ad Badger software until December 5. A perfect power-up for your Amazon journey.

Send us a textIn this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips ------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl00:00 – Start of webinar01:15 – Why you should build your own store (avoiding Amazon dependency)04:30 – Importance of owning customer data07:00 – The cost of selling on Amazon: Fees and margins10:00 – Why Q4 is a great time to launch a direct-to-consumer brand12:30 – How to build a strategy that works for both Amazon and direct-to-consumer15:00 – Creative refresh for your brand and listings18:00 – The importance of UGC (user-generated content) in advertising21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising28:00 – Email and SMS marketing strategies32:00 – Website optimization for conversion35:00 – Best practices for listing optimization38:00 – Using SEO and copywriting for better product listings42:00 – Brand story and A+ content for building trust and conversions46:00 – Technical performance: Site speed and reducing friction50:00 – Inventory management and fulfillment strategies54:00 – Tracking attribution setup and tools57:00 – Retention strategies: Customer lifetime value and remarketing60:00 – Providing a customer experience that beats Amazon63:00 – January reset: Post-Q4 strategy and remarketing67:00 – Q&A session1:15:00 – Listing optimization Q&A1:28:00 – Review of a listing: Analysis and optimization tips1:35:00 – Final Q&A on listing and optimization questions-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

On this month's edition of the WHOOP Podcast How To Series, WHOOP Global Head of Human Performance, Principal Scientist, Dr. Kristen Holmes sits down with Registered Sports Dietician, Angie Asche to explore what it really means to fuel for performance as an athlete. Angie has worked with a variety of professional athletes in the MLB, NHL and more, optimizing their nutrition habits to perform at their peak.Angie outlines the importance of prioritizing the three macronutrients – carbohydrates, proteins, and fats – and how to ensure you're getting the right amount of each. This episode dives into why the timing of meals is so important, explaining the impacts nutrition has on sleep and recovery. Angie and Dr. Holmes unpack the fine line between aesthetics and performance and how under-fueling affects both male and female athletes.(00:50) WHOOP Rapid Fire Q's(01:50) Prioritizing Macronutrients As An Athlete(03:17) Under Fueling: Balancing Aesthetics and Performance(05:11) Common Symptoms of Under Fueling(06:58) Impact of Under Fuelling On Sleep and Recovery(07:42) Fasting's Impact on Performance(09:42) Importance of Nutrient Timing(12:24) Late-Night Eating: How Does It Impact Sleep and Recovery?(15:39) Food Sensitivity Tests: Are They Worth The Hype?(19:02) Knowing Inflammation: Chronic Versus Acute(23:47) Do You Need To Supplement Nutrients As An Athlete?(27:16) Supplement Absorption and Daily Nutrition(32:35) Benefits of Prebiotics & Probiotics(33:57) Why Your Body Needs Fiber & Where To Get It(35:07) How To Track Macros(38:46) Intuitive Eating: What Your Body Needs & When(40:48) Long-Term Effects of Under Fueling(41:46) The Nutrients Many Female Athletes Are Missing(44:51) Nourishment Over Numbers: Changing Mindsets On Restrictive Eating(49:30) Metabolic Health: The Nutrients To Improve Your MetabolismFollow Angie Asche:InstagramLinkedInXWebsite Support the showFollow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free www.whoop.com Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo: LinkedIn

Vitamin D Cuts Recurrent Heart Attack Risk by 52% PodcastFIVE PRIMARY POINTS of the PODCAST1. Kindness Sparks Gratitude — And Both Improve HealthThe podcast emphasizes that kindness triggers gratitude, and gratitude has measurable physiological benefits:* Reduced inflammation (lower CRP)* Calmer amygdala activity on fMRI* Lower heart rate and blood pressureKindness becomes a zero-cost, high-impact intervention for vitality.2. Gratitude Interventions Are Scientifically PowerfulDr. Mishra reviews research showing that even simple weekly gratitude exercises—such as writing about a meaningful person—result in:* Lower inflammatory biomarkers* Improved cardiovascular behaviors* Increased parasympathetic tone (more calm, less stress)3. Cultivating Closeness Is a Lifelong Vitality SkillCloseness is presented as a top predictor of longevity, more powerful than avoiding smoking or obesity. To cultivate it:* Practice “scary sharing” — listen deeply and be a bit vulnerable.* Build a “Vitality Squad” — four key friends supporting physical, mental, social, and spiritual well-being.* Forgive to rebuild — forgiveness frees mental energy and strengthens relationships.4. Social Connection Requires Intentional EffortRelationships wither without attention. Dr. Mishra urges listeners to set social-connection goals the same way they set fitness goals—aiming for one or two meaningful interactions each week.5. Ten Quotes Summarize the Year's Lessons on Kindness, Gratitude, and ClosenessThe episode concludes with a curated “Top 10 Quotes” from Mother Teresa, Simone Weil, Gandhi, Darwin, Rumi, Jane Goodall, and others—each pointing to the core message:Vitality = kindness + gratitude + connection + growth.Copyright VyVerse, LLC. All Rights Reserved. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit vitalityexplorers.substack.com/subscribe

Jack McColl is an entrepreneur, business credit expert, and founder of Credit Stacking, a program that has helped thousands of entrepreneurs access over $100M in 0% interest funding to grow their businesses and create lifestyle freedom. Starting with just $10K and a hoverboard company, Jack learned through tough equity deals and high-interest loans before cracking the code on how to secure $100K+ in business credit with no tax returns or business history. Since launching Credit Stacking in 2016, Jack has scaled it into a seven-figure business, co-founded multiple ventures, and been featured in Forbes for his work. He now teaches entrepreneurs how to scale faster, avoid giving up equity, and use credit as a "cheat code" for growth. Based in Utah, Jack is also an action-sports enthusiast and private pilot who believes business should be a vehicle for freedom, not a grind. During the show we discussed: What Credit Stacking is and how it accelerates funding access. How optimizing personal credit boosts business card approvals. Whether beginners with no business history can get high-limit cards. What sets Credit Stacking apart from other credit or funding programs. Typical timeline for seeing results in the program. Common mistakes people make when building business credit alone. How business credit fuels growth without equity loss or risky loans. Which industries benefit most from Credit Stacking. How "top" business credit cards are selected. The role of personal credit scores in funding approvals. Typical credit limits achieved after completing the program. How the program helps avoid high-interest debt while scaling. Real success stories from entrepreneurs using Credit Stacking. How Credit Stacking supports those with already strong credit. Immediate steps to start stacking credit and accessing capital. Resources: https://go.creditstacking.com/  

Do you know the secret health risks in the everyday items that you might be using?  oday, we're tackling the hidden dangers lurking in our everyday lives—from the food on our plates to the clothes we wear and the products we use at home. Our host, Tina Yeager, sits down with Katy Talento, an epidemiologist and former White House health advisor, who brings eye-opening expertise to the conversation. You'll discover surprising facts about heavy metals, pesticides, and microplastics hiding in common foods like Girl Scout cookies, baby cereals, and even your wardrobe. Katy Talento reveals why processed foods and artificial fragrances might be sabotaging our health, and shares practical steps for reducing toxic exposure—for both adults and children. Plus, learn simple, affordable strategies for improving your water supply, cleaning your home effectively, and supporting your family's wellbeing, all while nurturing your body's naturally protective microbiome. Whether you're feeling overwhelmed by all the headlines about hidden health risks, or simply looking for actionable tips to create a healthier home, this episode will equip and empower you to make wiser choices for yourself and your loved ones. Stay tuned for resources, expert guidance, and encouraging advice you won't want to miss! Practical Changes You Can Make Today Feeling overwhelmed about where to start? Katy Talento offers these actionable steps: Prioritize Water & Sleep: Invest in affordable water filters (like Berkey or reverse osmosis) and unplug wifi devices at night to lower the impact of environmental hazards. Rethink Processed Foods: Aim to stick to whole, organic foods along the outer aisles of the grocery store, avoiding processed items riddled with chemicals and microplastics. Be Mindful with Children: Focus on breastfeeding and simple, homemade blended foods for babies to reduce exposure to heavy metals and sugar found in commercial baby foods. Clean the Cleaners: Swap chemical-laden household cleaners for simple vinegar and water. Avoid products with artificial fragrances—both in cleaning supplies and personal care. Watch What's on Your Skin: If you wouldn't eat it, don't put it on your skin! Opt for natural solutions like coconut oil, shea butter, or tallow. Final Wisdom from Katy Talento: Don't let the sheer number of toxins make you freeze; start small. Begin with one manageable change—perhaps your water source or what you put on your skin—and build from there. Remember, every small step brings you and your family closer to better health. Resources & How to Connect: If you want to plug into a community that values holistic health, check out the Alliance of Healthcare Sharing Ministries at ahcsm.org, or follow Katy Talento on X and LinkedIn (@KatyTalento). We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Use the code TINA10 at checkout. To flourish in all seasons of life with the highest quality nutraceutical health supplements that benefit charitable causes, shop NutraMedix wellness supplements. Be sure to use my link  https://www.nutramedix.com/?rfsn=7877557.b6c6785 and add my special code TINA to get 10% off your entire purchase! If you're a writer, subscribe to Inkspirations Online (devotional publication by writers for writers): https://www.inkspirationsonline.com/ Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager Pinterest: https://www.pinterest.com/tyeagerwrites/ Goodreads: https://www.goodreads.com/author/show/3865622.Tina_Yeager

Jane Technologies built real-time inventory streaming technology that connects cannabis dispensary point-of-sale systems to online ordering platforms—solving a technical problem that hadn't been cracked before in the space. As a West Point graduate and Apache helicopter pilot who found cannabis instrumental in his transition from military service, Socrates co-founded Jane with his brother (a computer scientist) in 2014-2015, deliberately choosing the "pick and shovel" software play over plant-touching operations. Operating in a market where major VCs won't invest, credit card networks won't process payments, NASDAQ won't list your stock, and regulatory missteps can mean federal charges, Jane developed an extreme discipline around capital efficiency and risk management that offers tactical lessons for any founder building in constrained or emerging markets. Topics Discussed: Jane's technical innovation: streaming real-time physical inventory from store shelves to online platforms Regulatory timing: the Cole Memo, state-by-state legalization momentum, and using adjacent players as risk indicators Risk taxonomy: creating frameworks to convert market uncertainty into scored, calculable risk decisions Strategic positioning as infrastructure provider versus licensed operator to manage legal exposure Customer evolution: illicit market operators meeting institutional players in the middle, and what survives Capital structure constraints driving operational discipline: no traditional payment rails, no public markets, limited institutional capital Competitive moat building through regulatory complexity rather than despite it Jane's decision framework on legal gray areas and why "maybe" always means "no" GTM Lessons For B2B Founders: Use adjacent players as regulatory canaries, then move decisively: Jane launched after observing the 2013 Cole Memo and early state legalization in Colorado and Oregon, but critically didn't move until seeing Weedmaps and Leafly operate without legal consequences. Socrates explains: "We also didn't want to be the first...No one seemed to be getting thrown in jail at that time. And so we said, okay, let's get some good lawyers. Let's be able to understand our left and right limits, but let's go do this now." This isn't about being first-mover or fast-follower—it's about identifying specific de-risking events that signal the inflection point. Jane watched for: (1) regulatory clarity documents, (2) expansion velocity across state markets, (3) other operators achieving scale without enforcement action. Founders in emerging categories should map these trigger events explicitly rather than relying on intuition about timing. Build compliance infrastructure as a moat, not overhead: Jane deliberately avoided "touching the plant" to stay outside the highest-risk licensing category, positioning as B2B infrastructure rather than a licensed operator. While competitors took shortcuts on compliance to move faster, Jane developed the internal discipline to work within state regulatory frameworks and alongside regulators themselves. The company's philosophy: "go where it's hard." When regulatory complexity is high and shortcuts are tempting, building the compliant solution that becomes the standard creates a defendable position. As markets mature and enforcement tightens, shortcut companies fail while compliant infrastructure survives. The tactical implication: in regulated markets, treat compliance work as product moat-building, not cost center overhead. Structure legal and compliance as core product development. Convert uncertainty into scored risk through systematic information gathering: Socrates articulates the critical distinction: "There's a real difference between risk and uncertainty. Uncertainty is unknown...you try to position yourself to make uncertainty known so that you can decide and score it. Hey, is this a reward or is this a risk?" Jane's framework: (1) identify the unknown factors, (2) gather information to convert unknowns into knowns, (3) score both upside and downside explicitly, (4) decide whether the scored risk justifies action. The company wouldn't cross lines even when competitors did because certain risks (federal charges, business termination) represented non-recoverable outcomes regardless of upside. Implementation: maintain a risk register where each strategic decision explicitly documents what's uncertain versus what's a calculated risk, with clear go/no-go thresholds based on downside scenarios. Capital constraints create competitive advantages through forced discipline: Operating without access to Sequoia checks, IPO paths, or Visa processing meant Jane had to master unit economics and profitability early. Socrates reflects: "This is stuff that traditionally, you go public, you raise billions of dollars, and then you decide how to get profitable. Then you decide what your cost of capital is and free cash flow, man, we had to learn that at a very young age." The result: "really good fundamentals" that scale as the business grows. While competitors in less constrained markets can mask poor unit economics with cheap capital, Jane built sustainable business mechanics from day one. The tactical approach: "ruthlessly prioritize what you do and do not build" and "scrutinize every dollar that comes in and out of the business." For founders with capital access, consider artificially constraining spend to force the same discipline rather than optimizing for growth at any cost. Optimize for survival duration, not growth velocity: Jane's entire strategy centers on outlasting competitors in a market where shortcuts eventually kill companies. Socrates: "This is not a game of speed. This is not a game of size. This is a game of endurance. And you want to just last...if we make a fatal decision and we get arrested or we do a felony or something like that, then the business is probably over." The company explicitly embraced being early, knowing they'd face years before the market fully matured, but positioned to compound advantages while others burned out. Their decision framework: if a strategic choice risks ending the game entirely (legal exposure, existential financial risk, fundamental trust violation), it's off the table regardless of upside. For markets with long regulatory or adoption cycles, model scenarios for 10+ year timelines and ensure your burn rate and strategic decisions support that duration rather than optimizing for 18-month milestones. //  Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM  

Tune in as Jon Grice, Steve Maki, Emily Byrne, and Austin Wang share their experiences with Outcomes—along with personal stories about what inspired them to enter the pharmacy field and why they're passionate about the profession.

In this conversation, Colin sits down with Craig Hewitt, founder of Castos, to discuss the shifting landscape of content creation. Fresh off completing a 100 Days of YouTube challenge, Craig shares why he chose video over podcasting during that time, what he learned about platform growth, and the powerful truths about podcast numbers versus engagement (where podcasting still shines!)They explore the convergence of audio, video, and email platforms, the challenges of monetization in podcasting, how AI is reshaping content workflows (without replacing creators), and why a few hundred engaged podcast listeners might be more valuable than 100,000 YouTube views.GuestCraig Hewitt - Founder of Castos, a podcast hosting platform. Recently completed 100 Days of AI on YouTube, growing from 250 to 11,000 subscribers. Find him at Castos.com or search "Craig Hewitt" on YouTube.Chapter Markers[00:00] Introduction & Catching Up[02:15] Has Podcasting Changed More in the Last Year?[05:30] What is Podcasting in 3-5 Years?[08:45] Craig's 100 Days of YouTube (And No Podcasting)[12:20] The Convergence of Content Platforms[16:00] Product Development: When to Expand vs Focus[20:45] Spotify as a Video Platform[25:30] Exclusive APIs and Platform Access[30:15] What Really Matters in Podcast Software[35:00] The Monetization Challenge[42:30] AI in Content Creation[48:00] Building AI-First Products[52:15] Craig's AI Learnings from 100 Days[56:45] Growing on YouTube: Concept is Everything[62:00] The 800 vs 11,000 Paradox[66:30] Small Audiences, Big RevenueKey TakeawaysPlatform choice matters: Optimize content for one channel rather than trying to make everything work everywhereEngagement beats reach: A few hundred loyal podcast listeners can be more valuable than 100K YouTube views for certain business modelsAI is a tool, not a replacement: It amplifies human capability but requires strategic implementationConcept is king on YouTube: Title, thumbnail, and mass appeal trump production qualityPodcasting works best for: Coaches, consultants, and anyone with high-ticket offerings and existing audiencesThe industry irony: Even podcast hosting companies prioritize YouTube and blogs over their own podcastsLinks & ResourcesCastos: https://castos.comAlitu: https://alitu.com (podcast editing and hosting)The Podcast Host: https://thepodcasthost.comCraig's YouTube: Search "Craig Hewitt Castos"Creator Hooks: https://creatorhooks.com (mentioned for title/thumbnail generation)Notable Quotes"For certain types of people in certain situations, a podcast is by far the most valuable kind of marketing real estate they can have. The rub is that's not everyone or even most people." - Craig Hewitt"If you have 1,000 podcast listeners, you might convert 500 of them, but if you have 10,000 YouTube watchers, you might still only convert 500 of them." - Colin GraySubscribe to PodCraft for more conversations about running a successful podcast in today's evolving content landscape.

In this episode, I share my simple sleep tips so you can finally get that good quality sleep!Support the showDon't forget to follow me on instagram and tiktok: @dr.kristinatelhami to see more of my content! You can also visit my website drkristinatelhami.com to read my blog posts and see what else I offer!

When you realize everything is connected in life, you can always find opportunities to make major breakthroughs. Today, we are going to look at what is possible when you optimize your life in the most holistic ways!  Join us HERE in The School of Intention Professional Feng Shui Certification Program and start the Decluttering Certification as a gift this season: https://www.fengshuimagical.com/thefengshuischoolofintention    

In this episode, Dr. Thomas Hemingway goes deep into the WHY of Sleep and the Game-changing HOW of Optimizing it--Simply and Powerfully to get your Hormones right, Energy Super-charged and Longevity Lengthened with Proven Steps that can be Quickly and Easily Applied into Your Life!Add one Strategy each week and in less than 2 months your Sleep will be your Superpower you didn't know you had for a better Metabolism and even Weight Loss, better Energy, better Heart and Immune Health, and More and a Better Life!Have a Listen and SHARE with a friend!**JOIN DR. HEMINGWAY LIVE in-person at ALIGN AWAKEN!  Event in San Diego Jan 22-25, 2026!*ACCESS my FREE workshop, "Younger, Stronger, for Longer!"  How to turn back your biological age 10-20 years so you can do the things you want to do that you no longer thought possible due to your age.  Perform at your best and live your best life!*And, in my new Performance, and Longevity medical practice we specialize in turning back your biological age and OPTIMIZING HORMONES so you can feel a decade or more younger so you can do the things you want to do that you thought were no longer possible due to your age.  Join the waitlist here!*SHARE with a Friend and please drop a Review:)*Don't wait to Prioritize your health, Start Today with the Simple and Powerful Steps detailed in my Best-selling book.*GET DIRECT ACCESS to DR. HEMINGWAY in these AMAZING COURSES!**Free resource: 'The truth about GLP-1s and their alternatives' - https://drthomashemingway.myflodesk.com/n1yyjkcb68Mahalo and Aloha andTo your health,

In this week's episode of the Rich Habits Radar, Robert Croak and Austin Hankwitz are joined by CNBC legend Bob Pisani! Purchase Bob's new book, Shut Up and Keep Talking: Lessons on Life and Investing From the Floor of the New York Stock Exchange, on Amazon -- click here!---

In this episode of the Engineering Our Future podcast, Nicolai and I deliver a genuine, practical conversation about building real financial security through emergency funds and sinking funds. We draw from personal experience, sharing how our mindsets about money evolved and the crucial role that tailored, “bare bones” emergency funds play in handling life's curveballs—like sudden car breakdowns or medical bills. Our stories underscore that financial mistakes happen to everyone but can be great teachers, reinforcing the benefits of incremental progress and making informed, individualized choices based on one's comfort zone and risk tolerance.[15]“Financial peace isn't about having the perfect system—it's about building habits that give you confidence to handle both emergencies and expected expenses without fear or debt.”A central theme of our discussion is the distinction between emergency funds, meant for unexpected crises, and sinking funds, designed for predictable but irregular expenses such as holidays, birthdays, and home repairs. We provide actionable tips on setting up high-yield savings accounts, tracking various fund categories, and managing the psychological hurdle of using savings when needed. By emphasizing adaptable systems like customizable sinking funds and a strategic use of HSAs, this episode empowers listeners to start small, build habits, and gradually cultivate lasting peace of mind around money—the goal being to respond to both the expected and the unpredictable without fear or debt.Lessons and Takeaways* Build a tailored emergency fund - Calculate your personal “bare bones” monthly expenses and save 3-6 months' worth in a high-yield savings account to handle unexpected crises without going into debt.* Create separate sinking funds - Set up dedicated savings categories for predictable irregular expenses like holidays, birthdays, car maintenance, and home repairs to avoid financial stress when these costs arise.* Start small and build gradually - Begin with manageable savings goals ($500-1000) for your emergency fund, then consistently add to it over time rather than feeling overwhelmed by trying to save everything at once.* Optimize your health savings - Consider using HSAs strategically not just for medical expenses but as potential long-term investment vehicles with unique tax advantages.* Develop systems that match your psychology - Create financial tracking methods that work with your personality and habits, making it easier to maintain good money management practices consistently.Links and References* Remit Sethi Podcast* Psychology of Money* Episode on Paying Debt Get full access to Engineering our Future at engineeringourfuture.substack.com/subscribe

Defense technology has shifted from a social liability in Silicon Valley to commanding 35-40% of venture capital allocation—up from a historical 10%. This isn't just trend-following; it reflects fundamental market dynamics as SaaS becomes hypercompetitive and AI lowers barriers to entry, pushing capital toward deep tech where moats still exist. Blacklake, a defense holdco based in Austin, helps emerging defense companies navigate government procurement and expand into Europe, Asia-Pacific, and allied markets. In this episode, Jeff Crusey, EVP of Technology & Acquisition at Blacklake, reveals the emerging defense tech playbook, explains why lobbying ROI dwarfs traditional GTM spending, and details what actually matters when hardware meets government procurement. Topics Discussed: Why VC capital is rotating from SaaS to deep tech and defense The defense tech go-to-market playbook versus enterprise SaaS mechanics SBIR grant programs as non-dilutive capital for hardware development Lobbying and appropriations as core revenue drivers, not nice-to-haves Field deployment and operator feedback as the only viable iteration strategy Investor evaluation criteria for hardware-intensive defense businesses Emerging threat vectors in Arctic defense and orbital domain awareness GTM Lessons For B2B Founders: Launch lobbying concurrent with SBIR Phase 1 applications: Companies initiating lobbying and appropriations work at the moment they apply for SBIR grants hit revenue milestones materially faster than those treating government affairs as a later-stage function. This means seed-stage companies maintain Capitol Hill presence—a pattern that didn't exist five years ago. The talent profile matters: government affairs hires need proven relationships within specific congressional committees and appropriations staff. Initial engagements typically involve external lobbying advisors with established networks, transitioning in-house at Series A when contract pipeline justifies dedicated headcount. This is consistently the highest-ROI channel in defense GTM. Optimize for deployment speed over system perfection: Modern conflict operates as continuous technological adaptation where capabilities become obsolete within weeks, not years. Companies achieving persistent field presence with operators—not laboratory perfection—win iterative cycles. The tactical approach: deploy minimum viable hardware to operational environments, capture real-world performance data and failure modes, then rapidly incorporate feedback into next iterations. This contradicts traditional defense procurement assumptions about "exquisite systems" and requires founders to resist over-engineering before battlefield validation. Solve the prototype funding problem through non-dilutive capital: Defense investors require working prototypes before capital deployment due to hardware risk profiles—fundamentally different from software's low marginal cost of iteration. This creates a chicken-and-egg problem: prototypes require capital, but capital requires prototypes. The solution path combines bootstrapping to early proof-of-concept, then leveraging SBIR Phase 1 grants (tens of thousands) to reach demonstrable prototype stage. Phase 2 awards (single-digit millions) fund production validation. Strategic founders pursue direct-to-Phase-2 pathways when possible, compressing the timeline from concept to validated demand signal. Strip technical complexity from investor communications: Defense founders with deep domain expertise consistently over-index on technical sophistication during fundraising conversations, losing investor attention before reaching commercial traction narratives. VCs evaluate market timing, defensibility, and path to scale—not engineering elegance. The correction: communicate technology at middle-school comprehension levels. This isn't condescension; it's recognizing that capital allocators optimize for portfolio construction, not technical peer review. Founders often feel they're "dumbing down" their innovations, but clarity on problem-solution fit and market size matters infinitely more than technical specifications during early fundraising stages. Treat SBIR phases as progressive demand validation, not just funding: The phased SBIR structure functions as government-backed demand signaling: Phase 1 validates concept feasibility, Phase 2 confirms development viability, Phase 3 demonstrates production readiness for potential program of record status. Investors decode these phases as risk reduction milestones. Phase 1 awards indicate government interest; Phase 2 awards (especially direct-to-Phase-2 or enhanced Phase 2) signal validated customer pull; Phase 3 contracts position companies for program of record awards worth hundreds of millions annually. Beyond capital, SBIR progression provides founder-market fit evidence and customer commitment that traditional LOIs cannot match in defense contexts. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

It's a topic we discuss often on Business Security Weekly: CISO Burnout. It's real, but how should you manage it? Dr. Yonesy Núñez, Global Cybersecurity Executive at Chain Bridge Bank and former Managing Director, Chief Cybersecurity Risk Officer, and Chief Information Security Officer at The Depository Trust & Clearing Corporation (DTCC), joins Business Security Weekly to share his personal insights. An advocate of CISO Health and Wellness, Yonesy will discuss how we can "Optimize the Operator" by creating harmony with mind and spirit. Segment Resources: https://councils.forbes.com/profile/Yonesy-Nunez-Global-Cybersecurity-Executive-Chain-Bridge-Bank/e79e72a5-4b18-48b1-b5ab-8a0afd47d782 In the leadership and communications segment, CISOs are cracking under pressure, How BISOs enable CISOs to scale security across the business, Great Leaders Empower Strategic Decision-Making Across the Organization, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-422

It's a topic we discuss often on Business Security Weekly: CISO Burnout. It's real, but how should you manage it? Dr. Yonesy Núñez, Global Cybersecurity Executive at Chain Bridge Bank and former Managing Director, Chief Cybersecurity Risk Officer, and Chief Information Security Officer at The Depository Trust & Clearing Corporation (DTCC), joins Business Security Weekly to share his personal insights. An advocate of CISO Health and Wellness, Yonesy will discuss how we can "Optimize the Operator" by creating harmony with mind and spirit. Segment Resources: https://councils.forbes.com/profile/Yonesy-Nunez-Global-Cybersecurity-Executive-Chain-Bridge-Bank/e79e72a5-4b18-48b1-b5ab-8a0afd47d782 In the leadership and communications segment, CISOs are cracking under pressure, How BISOs enable CISOs to scale security across the business, Great Leaders Empower Strategic Decision-Making Across the Organization, and more! Show Notes: https://securityweekly.com/bsw-422

It's a topic we discuss often on Business Security Weekly: CISO Burnout. It's real, but how should you manage it? Dr. Yonesy Núñez, Global Cybersecurity Executive at Chain Bridge Bank and former Managing Director, Chief Cybersecurity Risk Officer, and Chief Information Security Officer at The Depository Trust & Clearing Corporation (DTCC), joins Business Security Weekly to share his personal insights. An advocate of CISO Health and Wellness, Yonesy will discuss how we can "Optimize the Operator" by creating harmony with mind and spirit. Segment Resources: https://councils.forbes.com/profile/Yonesy-Nunez-Global-Cybersecurity-Executive-Chain-Bridge-Bank/e79e72a5-4b18-48b1-b5ab-8a0afd47d782 In the leadership and communications segment, CISOs are cracking under pressure, How BISOs enable CISOs to scale security across the business, Great Leaders Empower Strategic Decision-Making Across the Organization, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-422

Tired, wired, and waking up groggy? This episode breaks sleep down into five fixes you can start tonight to boost deep sleep, recovery, and next-day energy—without gadgets or a 17-step routine. We explain why poor sleep stalls fat loss and performance, then walk you through exactly how to improve circadian rhythm, reduce night-time alertness, and wake up actually rested. Plus, you'll learn the 5 simple fixes you can implement TONIGHT for better sleep.. Perfect for busy parents, shift workers, and anyone training hard who needs better recovery—fast. APPLY FOR COACHING: https://www.lvltncoaching.com/1-1-coaching SDE Method app: https://www.lvltncoaching.com/sde-method-app The Fitness League Waiting List https://u3rwk.share.hsforms.com/2rkAwsFntTAeZ__PxwXdr4Q Macros Guide https://www.lvltncoaching.com/free-resources/calculate-your-macros Join the Facebook Community: https://www.facebook.com/groups/lvltncoaching FREE TOOLS to start your health and fitness journey: https://www.lvltncoaching.com/resources/freebies Alessandra's Instagram: http://instagram.com/alessandrascutnik Joelle's Instagram: https://www.instagram.com/joellesamantha?igsh=ZnVhZjFjczN0OTdn Josh's Instagram: http://instagram.com/joshscutnik Chapters: 00:00 Introduction to Sleep Improvement 01:50 The Importance of Exercise and Self-Care 07:15 The Impact of Sleep on Mental Health 16:32 Actionable Sleep Fixes 24:42 Aging and Self-Perception 25:50 Sleep Hygiene: The Importance of Light 28:11 Caffeine and Sleep: Timing Matters 30:14 Temperature Control for Better Sleep 34:40 Creating a Wind Down Routine 36:48 Consistency in Sleep Patterns 38:22 Supplements and Sleep: What Works? 40:43 Final Thoughts on Sleep Improvement

Can you increase your joy? Why does joy matter? In this uplifting episode, host Tina Yeager sits down with author, speaker, and comedian Carrie Murphy to explore the transformative power of joy—even in life's hardest moments. Recorded live at the National Religious Broadcasters Convention, this conversation dives into why joy matters, how laughter can be holy, and ways we can seek God's abundant joy no matter our circumstances. Carrie Murphy shares personal stories, including bringing humor to unexpected places like funerals, and offers practical encouragement for embracing both our light and dark seasons. Whether you're going through a tough time or simply looking to invite more happiness into your life, this episode will inspire you to cultivate joy, laughter, and authenticity in your walk of faith. Can You Really Increase Your Joy? You bet! Carrie Murphy shared how joy and laughter are not just for lighthearted moments, but are actually vital elements of our spiritual and emotional health. Growing up in a fundamentalist church where obedience trumped joy, Carrie Murphy struggled to see where her exuberant personality fit in. But over time, she discovered that joy—and yes, laughter—are gifts from God with the power to heal, uplift, and even guide us through the valleys of life. Joy in the Hard Times One of the most memorable moments came when Carrie Murphy recalled being asked to bring comedy to a funeral—a remarkable reminder that bittersweet moments are not only possible, but powerful. As she so beautifully put it, "The sweet is what gets us through the bitter." Even in the toughest situations, making space for both grief and laughter can be healing. Practical Wisdom for Your Journey You Can Hold Space For Both: Carrie Murphy encourages us to honor our grief while still allowing light—and laughter—to break through. You don't have to manufacture joy on your own; you have access to it through Christ, who offers a supernatural peace and joy no matter your circumstance. Let Humor Be Your Medicine: As Tina Yeager shared, even therapists recommend humor for healing. Laughter can lighten heavy loads, dispel shame, and help us move forward with resilience. Embrace Your Unique Purpose: Are you comparing yourself to others, doubting if your quirks fit God's plan? Carrie Murphy's story is for you. She discovered that her quirks and humor reflect a specific piece of God—and so do yours. Lean into the gifts He's given you, and watch what He can do! Stay Connected & Discover More Joy Want more laughter and encouragement in your life? Connect with Carrie Murphy at thecarriemurphy.com and follow her on Instagram @thecarriemurphy. Don't miss her nine-episode comedy series on K-LOVE On Demand for a dose of wholesome fun! Final Thought: As Carrie Murphy reminds us, God is big enough for your whole self—quirks, dreams, and all. Let's cultivate joy together and step into a fuller, freer life. We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Use the code TINA10 at checkout. To flourish in all seasons of life with the highest quality nutraceutical health supplements that benefit charitable causes, shop NutraMedix wellness supplements. Be sure to use my link  https://www.nutramedix.com/?rfsn=7877557.b6c6785 and add my special code TINA to get 10% off your entire purchase! If you're a writer, subscribe to Inkspirations Online (devotional publication by writers for writers): https://www.inkspirationsonline.com/ Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager Pinterest: https://www.pinterest.com/tyeagerwrites/ Goodreads: https://www.goodreads.com/author/show/3865622.Tina_Yeager

In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and feast-or-famine cycles. Tina provides actionable advice on building evergreen offers, optimizing funnels, leveraging content, and maintaining authentic selling, all designed to help listeners create sustainable, scalable revenue year-round. Key Topics Covered The drawbacks of relying solely on live launches Evergreen funnels and systems for consistent weekly sales Monthly recurring revenue from memberships and masterminds The importance of lead generation, and how to grow your email list Creating compelling lead magnets and testing for conversions Building and optimizing automated email sequences for follow-up sales Organic growth vs. paid ads and which is right for your business stage Using weekly content (like podcasting) and soft selling in your regular output Strategic bonuses and flash sales to drive urgency for evergreen programs Incorporating live touchpoints into evergreen programs for increased results and connection Tracking key metrics to tweak and optimize your business systems Actionable Takeaways: Build out an evergreen funnel for your signature offer that's available year-round. Create high-value lead magnets and test regularly for the best conversions. Maintain a consistent lead generation engine with weekly content (podcasts, emails, Instagram, etc.). Optimize your automated email sequences—many evergreen sales happen in the follow-up! Consider strategic use of paid ads (especially if starting out) vs. organic growth. Offer bonuses or limited-time perks to create urgency for evergreen sales. Add live Q&A or touchpoint sessions as value-adds to evergreen programs. Track key data weekly (leads, conversions, email performance, etc.) to guide business decisions. Use soft but clear calls to action in all content; don't hide your offers. By using evergreen funnels, high-value content, and strategic live touchpoints, you can create consistent, year-round revenue without the stress of launch-only sales. Track your metrics, optimize your systems, and nurture your leads to build a predictable, scalable business that grows sustainably. Resources Mentioned: Deadline Funnel software for creating urgency with evergreen offers https://www.deadlinefunnel.com/?via=tina-tower Her Empire Builder free resources: herempirebuilder.com/free   Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder

SummaryIn this conversation, Dr. Nathan S Bryan discusses the critical role of nitric oxide in preventing chronic diseases and promoting longevity. He emphasizes the importance of proactive dietary and lifestyle strategies to maintain health before symptoms arise. Dr. Bryan explains how nitric oxide influences cellular functions, including the activation of telomerase, which helps maintain telomere length, and promotes mitochondrial biogenesis, leading to increased energy production. He expresses why nitric oxide is essential for activating pathways that contribute to a long and healthy life.Sponsors: ANIMA MUNDIOFFER: To get THE PUREST, MOST DELICIOUS PLANT-POWERED protein blend, infused with real vanilla and harmonizing adaptogens go to Animamundiherbals.com and use code: KIM20 to get 20% off your purchase! USE LINK: Animamundiherbals.com and use code: KIM20 to get 20% off your purchase! SBO PROBIOTICSOFFER: Go to mysolluna.com and use the CODE: PODFAM15 for 15% off your entire order. USE LINK: mysolluna.com CODE: PODFAM15 for 15% off your entire order. Chapters00:00 The Role of Nitric Oxide in Health and Longevity00:20 Nitric Oxide and Cellular Function00:38 Activating Longevity PathwaysSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin shares how you can optimize your LinkedIn ‘skills' section to help you 10x your profile views and land more job offers!Time Stamped Show Notes:[0:30] - Unlock the potential of LinkedIn skills[0:56] - Why LinkedIn skills matter[2:04] - Find the right skills & add them to your profile[3:28] - Prioritize & ask for endorsements[4:54] - Turn this process into a habitWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

As an entrepreneur, sometimes the boldest move you can make is to pivot. This week, we are joined by Rian Mc Donnell, CEO of FloVision Solutions, to talk about AI-driven solutions to help the food industry become more financially and environmentally sustainable by reducing waste and maximizing yield. We get into:  The work Rian leads with his team to optimize the food chain starting with protein – and how that vision varies from when he started the company Insights that FloVision drives downstream to food processors and the capabilities they have because of these technology FloVision's market differentiation  How Rian sees the company playing a role in this massive food evolution Feedback he gets from working with customers – especially food processors who are very traditional in their operations FloVision's recent $8.7 million Series A fundraise and what it will enable the company to do The company's tech stack and how the data drives different decisions and solutions based on their position around the globe, their food priorities and regulatory frameworks Areas ripe for collaboration and what's ahead in 2026 

Not sure what your numbers are telling you? Get a free review: coltivar.com/financial-review What if you could make more money without adding more work, more stress, or more customers? In this episode, Steve breaks down three overlooked levers that can grow your profit and cashflow without scaling your team or chasing more revenue. You'll learn how just small tweaks can dramatically increase your bottom line, even if you don't want to grow right now._______________________________________Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. LinkedIn | YouTube coltivar.com

Episode Title: Thunderstorm and Rain Sounds to Reduce Stress and SleepDescription:In this episode, we dive into the soothing power of thunderstorm and rain sounds to help ease stress and promote restful sleep. Discover how these natural audio landscapes can create a peaceful atmosphere, calm your mind, and improve your overall well-being. We also share tips on how to incorporate these sounds into your daily routine for better relaxation and deeper rest.Take a moment for yourself—let the gentle patter of rain and distant thunder guide you towards calmness and rejuvenation. Small pauses like these can make a big difference in managing everyday stress.Join us next time as we continue exploring simple ways to bring more peace and relaxation into your life.DISCLAIMER

In this week's episode of the Rich Habits Radar, Robert Croak and Austin Hankwitz walk through the government reopening, YouTubeTVs dispute with Disney over ESPN and ABC, as well as the 50-year mortgage. ---

Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market and marketing teams at Segment, Retool, and Common Room, as well as advising fast-growing startups like Ashby, Deepnote, and Gretel.ai. In this episode, we explore how the rise of answer engines like ChatGPT and Perplexity is reshaping how people find information online—and what it means for marketers. We discuss how Scrunch helps brands optimize their sites for large language models (LLMs), why bots are becoming the new audience, and how AI-driven search is redefining visibility and discovery. We also delve into lessons from Segment and Retool on balancing self-serve and enterprise growth, how activation-first onboarding drives retention, and why doing “white-glove at scale” can triple user success. We wrap up by unpacking Kevin's biggest learnings on churn and growth—from Reforge's “don't fill a leaky bucket” principle to why something as simple as naming conventions can make or break a company's ability to scale.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respected experts in regulated investment crowdfunding, momentum and marketing ultimately determine whether your raise succeeds or fails. In this episode of Test. Optimize. Scale., Marty breaks down the real mechanics behind Reg CF, Reg D, and Reg A+; the timelines founders should expect; what derails campaigns; and why only a small percentage of issuers ever hit seven figures. Whether you're exploring your first crowdfunding raise or preparing to scale into a larger Reg A+, this conversation will help you set your campaign up the right way and avoid the costly mistakes first-time issuers usually make.

Join The Struggle's Patreon community to get 100+ hours of Bonus Episodes, Pro Clinics, Uncut Videos, and Submit Questions for Future Guests. FREE TRIAL available!  https://www.patreon.com/thestruggleclimbingshow - In this skin care masterclass, Mads Bülow Duus from Nature Climbing and Justin Brown from Rhino Skin Solutions cover: Why skin care can be the difference maker What bad climbing skin looks like  What good climbing skin looks like How to bring skin humidity down How to to bring skin humidity up How to condition skin for specific types of rock When to prep skin (and how) for a big trip Protocol for using real rock edges and holds in training  How to treat a split or flapper - Get 20% off at Nature Climbing and Rhino Skin Solutions by using code STRUGGLE  - And check out ALL the show's awesome sponsors and exclusive deals at thestruggleclimbingshow.com/deals   - Shoutout to Matt Waltereese for being a Victory Whip supporter on Patreon! So mega. - Here are some AI generated show notes (hopefully the robots got it right)   00:49 The Importance of Skin in Climbing 01:16 Ryan's Climbing Journey and Podcast 03:09 Meet the Skin Experts: Mads and Justin 06:28 Justin's Background and Rhino Skin Solutions 09:43 Mads' Background and Nature Climbing 11:58 Skin Preparation and Conditioning 18:18 Understanding Skin Types and Their Impact 22:50 Pre-Trip Skin Preparation Protocols 38:53 Managing Dry Skin for Climbers 42:06 Introduction to Spit and Its Ingredients 42:35 Application and Benefits of Spit for Climbers 43:18 Challenges of Climbing in Extreme Conditions 44:10 Skin Conditioning and Pain Tolerance Protocols 44:45 Training and Preparation for Climbing Trips 45:40 Managing Skin Health During Climbing Trips 48:37 Importance of Repair and Performance Creams 49:29 Using Stone Hangers and Warm-Up Techniques 52:12 Handling Skin Splits and Injuries 58:16 Choosing the Right Hang Board and Training Tools 01:03:59 Sustainability and New Products from Rhino and Nature Climbing 01:07:21 Personal Climbing Experiences and Final Thoughts     - Follow along on Instagram @thestruggleclimbingshow and YouTube /@thestruggleclimbingshow - The Struggle is carbon-neutral in partnership with The Honnold Foundation, whose mission is to promote solar energy for a more equitable world. - This show is produced and hosted by Ryan Devlin, and edited by Glen Walker. The Struggle is a proud member of the Plug Tone Audio Collective, a diverse group of the best, most impactful podcasts in the outdoor industry. - The struggle makes us stronger! I hope your training and climbing are going great.  - And now here are some buzzwords to help the almighty algorithm get this show in front of people who love to climb: rock climbing, rock climber, climbing, climber, bouldering, sport climbing, gym climbing, how to rock climb, donuts are amazing. Okay, whew, that's done. But hey, if you're a human that's actually reading this, and if you love this show (and love to climb) would you think about sharing this episode with a climber friend of yours? And shout it out on your socials? I'll send you a sticker for doing it. Just shoot me a message on IG – thanks so much! 

Episode SummaryI discuss the best way to find your flow with focus music, distraction-blockers, and sneaky ways to hide from your co-workers..Show Notes Pagejeffsanders.com/602.Go Premium!Exclusive bonus episodes, 100% ad-free, full back catalog, and more!Free 7-Day Trial of 5 AM Miracle Premium.Perks from Our SponsorsSee current deals from sponsors of The 5 AM Miracle.Learn More About The 5 AM MiracleThe 5 AM Miracle Podcast.Free Productivity Resources + Email Updates!Join The 5 AM Club!.The 5 AM Miracle BookAudiobook, Paperback, and Kindle.Connect on Social MediaLinkedIn • Facebook Group • Instagram.About Jeff SandersRead Jeff's Bio.Questions?Contact Jeff.© 5 AM Miracle Media, LLC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most men don't have a health problem.. They have a clarity problem. In this episode, I sit down with Dr. Tracy Gapin, a men's health doctor who rejects the reactive healthcare model. Instead, he focuses on proactive optimization. Quarterly bloodwork, lifestyle habits, sleep, nutrition, training, and mindset.. not guessing. You'll learn:  The biggest health crisis men over 35 are facing  Why your business performance rises or falls with your health  How to improve testosterone naturally  The most underrated habits that boost energy, sleep, and confidence  A simple 90 day roadmap to lower stress and transform your health This is not about quick fixes. It's about taking ownership. When you optimize your body, you optimize your life. --------------- I started working with Dr Tracy Gapin to finally understand my body. My hormones, gut health, energy.. all of it. Knowing your numbers changes everything. And I wouldn't promote anything I haven't experienced and believe in myself.

EP. 237 - Grab my FREE GUIDE: Assess Your Metabolic Health Today I'm covering one of my favorite topics: high blood pressure. I've yet to meet a case I couldn't help significantly course correct with lifestyle changes and a solid, integrative approach to care. This truly is not a drug deficiency problem. High blood pressure is a lifestyle issue, plain and simple, and a brand-new study from October 2025 drives that point home beautifully. In this episode, I'm breaking down that research, which looked at millions of people and found that almost every case of heart disease, stroke, or heart failure had at least one non-optimal risk factor in play. We'll talk about what those risk factors are, what they mean for you, and most importantly, what you can do about them.  Topics Discussed: → What are the main causes of high blood pressure? → Can you lower blood pressure naturally without medication? → How does lifestyle affect cardiovascular health? → What are non-optimal risk factors for heart disease? → What is the naturopathic approach to hypertension? Sponsored By: → Cozy Earth | Black Friday has come early at https://CozyEarth.com! Right now, you can stack my code DRTYNA on top of their sitewide sale, giving you up to 40% off in savings. These deals won't last, so start your holiday shopping today!  → Vandy | Ready to give Vandy a try? Go to https://vandycrisps.com/TYNA and use code TYNA for 25% off your first order.  → Sundays | As a Listener of The Dr Tyna Show, you can Get 50% off your first order of Sundays. Go to https://sundaysfordogs.com/DRTYNA and use code DRTYNA at checkout. → BIOptimizers | For 15% off go to https://bioptimizers.com/drtyna and use promo code DRTYNA → Timeline | Go to https://timeline.com/DRTYNA and use code DRTYNA for 20% off → Paleo Valley | Head to https://paleovalley.com/drtyna to save 15% on your order today! On This Episode We Cover: → 00:00:00 - Introduction → 00:04:22 - Lifestyle & heart health → 00:06:05 - Key risk factors → 00:10:12 - Menopause & cholesterol → 00:16:20 - Optimize metabolism → 00:20:57 - Stress & cortisol → 00:26:29 - Brain health → 00:30:37 - Muscle mass → 00:32:10 - Sleep & hormones → 00:34:25 - Cardiovascular fitness → 00:36:57 - Relaxation techniques → 00:40:50 - Building community → 00:46:13 - Hydration tips Show Links:  → Very High Prevalence of Nonoptimally Controlled Traditional Risk Factors at the Onset of Cardiovascular Disease → FREE GUIDE: Assess Your Metabolic Health → Metabolic Revamp Toolkit  → AquaTru Water Filters: Use my affiliate link: https://aquatruwater.com/?oid2=50&affid2=2320&c=docereconsultinggroup to save on my favorite water filters. Discount applied at checkout. Black Friday Sale is on now. → Jaspr: https://jaspr.co/DRTYNA Further Listening: → Heart Health Playlist  → Metabolic Health Playlist  Disclaimer: Information provided in this podcast is for informational purposes only. This information is NOT intended as a substitute for the advice provided by your physician or other healthcare professional, or any information contained on or in any product. Do not use the information provided in this podcast for diagnosing or treating a health problem or disease, or prescribing medication or other treatment. Always speak with your physician or other healthcare professional before taking any medication or nutritional, herbal or other supplement, or using any treatment for a health problem. Information provided in this blog/podcast and the use of any products or services related to this podcast by you does not create a doctor-patient relationship between you and Dr. Tyna Moore. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent ANY disease.