Podcasts about optimize

In this episode, Dave talks about what finally changed in his Facebook Ad Performance after years of frustration and dull performance. He explains what specifically flipped the switch in his thinking, why winning Amazon products don't necessarily translate to Facebook Ads, and what kind of products do work. Dave also lists out a few tips that he's picked up over the years, including what to optimize for, how long to test, and more.  Timestamps 00:00 - Why Dave struggled to make Facebook Ads work 02:46 - Why Google and Amazon Ads don't translate on Facebook 05:40 - The #1 Revelation 06:40 - What products work better on Facebook and TikTok 09:31 - Why Facebook Targeting is More Algorithm-Driven 13:13 - Ad Fatigue  14:50 - AI Image Ads vs AI Video Ads 17:15 - Iterating on Winning Ads vs. Starting Over 21:07 - Optimize for Conversions, Not Clicks 22:34 - How long to test ads and what daily budget to use 23:03 - Why you should not send Facebook traffic directly to Amazon 24:28 - Why busier landing pages often convert better 26:22 - The Exchange Life example and the power of visual overload 27:17 - Final takeaway - build for the channel, not the catalog Resources Quiet Light Brokerage The Exitpreneur Jungle Scout As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. Thanks for listening! Until next time, happy selling!

Send us Fan Mail“ Life is all about the right choices.” -James TerryExclusive Insights from This Week's EpisodesYour staffing problem may be quietly robbing profits long before it looks serious. Talent Expert James Terry reveals how workforce flexibility, data, and better talent decisions can turn hidden labor risk into an advantage.Episode Highlights[00:08:50] Why changing worker expectations can quietly make yesterday's hiring strategy obsolete[00:13:30] AI can improve hiring while making it easier for weak candidates to fake competence[00:17:29] How verified worker performance could make resumes and traditional interviews less important[00:22:33] Why consumer expectations for speed and choice are reshaping what employees expect from work[00:28:38] The hiring question founders should ask before deciding they simply need better people[00:39:49] How sending employees home to save labor cost can trigger turnover and cost more later[00:45:08] Why smart outsourcing should produce better results, not merely replace internal workFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/574The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Send us Fan Mail“ You're not only enough, but you're also extraordinary, exactly as who you are right now.” -Cece LeungExclusive Insights from This Week's EpisodesYour company is winning. So why are you falling apart? Former Wall Street exec Cece Leung reveals the hidden cost of success after the check.Episode Highlights[00:08:00] Cece discovers that surviving pressure became a strength she no longer knew how to switch off[00:16:00] Why founders sacrifice sleep and health believing they can repair the damage after they win[00:21:00] The person running everything is often the person founders neglect most[00:27:00] Why a great deal on paper can become daily stress, ego battles, and post-close regret[00:31:00] Cece reveals the seven-figure company hiding wrong people, wrong clients, and crushing exhaustion[00:36:00] Why being unable to leave your company for two weeks exposes a deeper founder dependency problem[00:37:00] The one question Cece believes founders should ask before building another level of successFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/573https://richandsassy.com/china/The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Mike & Tommy dive into Liquid Clustering in Microsoft Fabric, breaking down why Runtime 2.0 changes it from an experimental feature into the default table layout strategy for Lakehouse workloads.They explore how incremental clustering solves the write amplification problems that plagued Runtime 1.3, why file skipping matters for Direct Lake and Power BI report performance, and how teams should think about choosing clustering columns, running OPTIMIZE, and trusting Auto Reclustering without blowing their F-SKU capacity.Resources: https://milescole.dev/data-engineering/2026/07/24/Incremental-Liquid-Clustering-Fabric-Runtime-2.html, https://community.fabric.microsoft.com/t5/Fabric-Updates-Blog/Fabric-Runtime-2-0-Generally-Available/ba-p/5326359, https://learn.microsoft.com/en-us/fabric/data-engineering/runtime-2-0, https://workingondata.wordpress.com/2026/08/14/fabric-runtime-2-0-is-general-available/News:https://www.meetup.com/chicagolandpowerbi/events/315787998/?eventOrigin=group_upcoming_eventshttps://community.fabric.microsoft.com/t5/Fabric-Updates-Blog/Fabric-August-2026-Feature-Summary/ba-p/5325824Get in touch:Send in your questions or topics you want us to discuss by tweeting to @PowerBITips with the hashtag #empMailbag or submit on the PowerBI.tips Podcast Page.Visit PowerBI.tips: https://powerbi.tips/Watch the episodes live every Tuesday and Thursday morning at 730am CST on YouTube: https://www.youtube.com/powerbitipsSubscribe on Spotify: https://open.spotify.com/show/230fp78XmHHRXTiYICRLVvSubscribe on Apple: https://podcasts.apple.com/us/podcast/explicit-measures-podcast/id1568944083‎Check Out Community Jam: https://jam.powerbi.tipsFollow Mike: https://www.linkedin.com/in/michaelcarlo/Follow Tommy: https://www.linkedin.com/in/tommypuglia/

Please visit answersincme.com/JKK860 to participate, download slides and supporting materials, complete the post test, and get a certificate. Presented by Alison J. Birtle, FRCP, FRCR, MD; and Niklas Klümper, MD. In this activity, experts in oncology discuss systemic therapies for locally advanced and metastatic urothelial carcinoma. Upon completion of this activity, participants should be better able to: Assess the evidence for recommended systemic treatment regimens for patients with LA/mUC in the context of treatment guidelines; Propose appropriate patient assessment strategies to guide systemic therapy decisions; and Formulate individualized treatment strategies to optimize outcomes for patients with LA/mUC using recommended first-line systemic treatments.

If you've done all the “right” things for your gut, eating clean, avoiding gluten, taking supplements, running labs, and still feel like your gut health stinks, this episode is for you. We're challenging the idea that your gut is something you need to “fix” and exploring why symptoms like bloating, constipation, diarrhea, and gas may actually be signals rather than signs that something is broken. We zoom out to look at the gut as part of a much bigger web involving the brain, nervous system, hormones, immune system, stress, sleep, and circadian rhythm, and we share simple strategies that can help support your body without adding another complicated protocol to your life. Our goal is to help you stop chasing symptoms, start listening to your body, and build resilience from the inside out.SHOW NOTES:0:38 Welcome to the show!3:03 Why your gut isn't broken6:09 Limbic Retraining8:48 Underlying stressors to the gut9:24 Spider web analogy11:15 Simple hack to sync your gut rhythms14:28 Overnight fasting15:32 Perimenopausal & bloated16:31 Gut Healing Framework18:11 Basic elimination foods19:02 Regulating the stress response19:28 Renee's gut story21:15 How to support digestion27:30 The many types of trauma 30:18 Food Therapy31:15 Repairing the gut lining & microbiome32:56 “Party in my stomach”35:02 Supplements for gut healing37:50 The acid reflux myth43:22 Supporting motility & bowel movements47:00 Diagnostic lab testing49:50 Triggers for leaky gut57:30 Allergies vs Intolerances vs Sensitivities1:01:29 Elimination Diet1:03:41 Can you over-optimize your gut?1:05:21 Recapping the frameworkRESOURCES:Fullscript Gut Supplements (must create an account to access)Biohacker Babes Gut Healing Framework E-book (FREE until Sept 14)Primal Trust - code: BIOHACKERBABES10FREE Nervous System Harmony e-bookBook: Food TherapyPodcast with Luis MojicaSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME information, and to apply for credit, please visit us at PeerView.com/NPY865. CME credit will be available until August 24, 2027.Taking Initiative to Optimize Lipid-Lowering Therapy in High-Risk Patients With ASCVD: A Call to Action for CardiologistsThe University of Cincinnati is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.The University of Cincinnati and PVI, PeerView Institute for Medical Education, are both accredited by the ACCME to provide continuing medical education for physicians and have collaborated to design and execute this activity. For accreditation purposes, the University of Cincinnati is responsible for certification and documentation of attendance for this activity.SupportThis activity is supported by an educational grant from Novartis Pharmaceuticals Corporation.Disclosure information is available at the beginning of the video presentation.

This content has been developed for healthcare professionals only. Patients who seek health information should consult with their physician or relevant patient advocacy groups.For the full presentation, downloadable Practice Aids, slides, and complete CME information, and to apply for credit, please visit us at PeerView.com/NPY865. CME credit will be available until August 24, 2027.Taking Initiative to Optimize Lipid-Lowering Therapy in High-Risk Patients With ASCVD: A Call to Action for CardiologistsThe University of Cincinnati is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.The University of Cincinnati and PVI, PeerView Institute for Medical Education, are both accredited by the ACCME to provide continuing medical education for physicians and have collaborated to design and execute this activity. For accreditation purposes, the University of Cincinnati is responsible for certification and documentation of attendance for this activity.SupportThis activity is supported by an educational grant from Novartis Pharmaceuticals Corporation.Disclosure information is available at the beginning of the video presentation.

Thanks to our Partners: NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What if your auto repair shop could help advance breast cancer research while growing your business? Co-founders Leigh Anne Best and Laura Frank, alongside Dr. Justin Johnson from the Cleveland Clinic, share the story behind one of the automotive industry's most impactful grassroots fundraisers. Since 2011, participating shops have partnered with parts vendors to provide free brake pads during October, helping customers save on repairs while shops donate 10% of the total service cost to breast cancer vaccine research at Cleveland Clinic. With $2.4 million raised and a $3 million milestone in sight, the campaign is helping fund continued research into the alpha-lactalbumin breast cancer vaccine for triple-negative breast cancer while giving independent repair shops an opportunity to strengthen their communities and grow their business. What You'll Learn How the Brakes for Breasts win-win fundraising model works.How participating shops can partner with parts vendors and customers.Why 100% of donations go directly to the research laboratory.How grassroots funding helped keep the Cleveland Clinic research lab open after Dr. Vincent Tuohy's passing.What Phase 1 vaccine research revealed and what Phase 2 will require.How participating shops can generate community awareness and increased car count.How your shop can participate and access promotional resources. Brakes for Breasts demonstrates what can happen when the automotive industry comes together around a cause. Shops can serve their customers, strengthen their communities, grow their businesses, and help fund research that could change lives. Every shop, every customer, and every dollar can make a difference. https://www.brakesforbreasts.com/ The First Breast Cancer Vaccine Trial Recipient Jennifer Davis: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/ NAPA TRACS will move your shop into the SMS fast lane with onsite training, six days a week of support, and local representation. http://napatracs.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. https://www.todaysclass.com/ Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. https://www.kukui.com/ You're probably tired of chasing new customers who never return. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network:

Deanne Kelleher, founder and principal of KAOS Group, a business operations and systems consultancy that helps successful business owners and leaders build documented, transferable systems so their business can run without everything depending on them.Through her Organize, Optimize, Profit methodology, Deanne helps companies capture what is really happening inside the business, standardise what works, and create the operational clarity needed to scale, franchise, or position for sale.Now, Deanne's journey of rebuilding KAOS Group after injury, loss, divorce, and a serious health crisis demonstrates what it really means to create infrastructure that supports both the business and the person leading it.And while publishing her book Organize. Optimize. Profit. Transforming Workflows and being featured in Costco Connection, she is helping more leaders understand that strong processes do not constrain people, they empower them.Here's where to find more:Linkedin https://www.linkedin.com/in/deannekelleher/ Instagram https://www.instagram.com/kaosgroup_workflowexperts KAOS Group https://kaosgroup.com/olm/________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Send us Fan Mail“ We are all accountable for every single thing that happens to us.” -Jarrod BarakettExclusive Insights from This Week's EpisodesPain, brain fog, and low energy can quietly take control of your company. Health Entrepreneur Jarrod Barakett reveals how accountability, recovery, and protecting founder capacity helped him reclaim focus.Episode Highlights[00:07:00] A trusted business partner wipes out a major piece of Jarrod's retirement[00:10:00] Why accountability gave Jarrod control after betrayal instead of leaving him trapped in blame[00:18:00] Brain fog and low energy become a founder problem when focus and execution start disappearing[00:33:00] Jarrod reveals the devastating personal loss that tested his ability to keep leading[00:36:00] Ignored physical warning signs lead to emergency spinal surgery and the threat of paralysis[00:39:00] Why Jarrod believes founder performance requires protecting both mental and physical capacity[00:52:00] The accountability principle Jarrod wishes he could give his younger selfFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/572The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Despite being the most studied supplement of all time, creatine is making a big resurgence. That's why we decided to rebroadcast this highly informative episode, that is more relevant now, than when it was originally posted. It's been the hot topic in the health podcast space, as new scientific evidence is showing creatine is about more than looking big, but has big and important effects on brain health and overall longevity. But, like all things, creatine needs to be handled with care. It needs to be the right type, at the right dose, at the right times, with the right movement and for the right person. That's why it was fundamentally important for me to get a true creatine expert on the show, Dr Darren Candow.Dr. Darren Candow is a professor specializing in exercise physiology, nutrition, and aging. He supervises the Aging Muscle and Bone Health Laboratory, where the primary research focus is to develop effective lifestyle interventions involving nutrition—primarily creatine monohydrate—and physical activity, particularly resistance training. These interventions aim to improve muscle, bone, and brain health and function, with both practical and clinical relevance. To date, Dr. Candow has published over 120 peer-reviewed journal articles, supervised more than 20 MSc/PhD students, and secured research funding from the Canadian Institutes of Health Research, Canada Foundation for Innovation, the Saskatchewan Health Research Foundation, the National Institutes of Health, and the Nutricia Research Foundation.Join us as we explore:Everything about creatine! What it is, is it right for you, the safest form, dosage, its most important (and surprising) effects, why it's the most studied supplement ever and some risks and side effects.Creatine's incredible effects on a sleep deprived and exhausted brain!Creatine's relationship to caffeine, hyperbaric chambers/hypoxia and TRT.Dr Candow's recommended morning exercise and creatine protocol.Does creatine cause you to gain weight, retain water, and is the loading phase a real thing?Veganism and creatine.Mention:Study - Creatine and anti-depressants, Roitman, S., Green, T., Osher, Y., Karni, N., Levine, J., & Levine, S. (2012). Creatine monohydrate in resistant depression: A randomized, double-blind, placebo-controlled trial. American Journal of Psychiatry, 169(7), 779-784. https://doi.org/10.1176/appi.ajp.2012.11091452Study - Creatine and pregnancy, Ellery, S. J., LaRosa, D. A., Kett, M. M., Della Gatta, P. A., Snow, R. J., Walker, D. W., & Dickinson, H. (2016). Dietary creatine supplementation during pregnancy: A study on the effects of creatine supplementation on creatine homeostasis and renal excretory function in spiny mice. Amino Acids, 48(8), 1819–1830. https://doi.org/10.1007/s00726-015-2150-7Study - Creatine and sleep deprivation, Gordji-Nejad, A., Matusch, A., Kleedörfer, S., Patel, H. J., Drzezga, A., Elmenhorst, D., Binkofski, F., & Bauer, A. (2024). Single dose creatine improves cognitive performance and induces changes in cerebral high energy phosphates during sleep deprivation. Scientific Reports, 14, 4937. https://doi.org/10.1038/s41598-024-54249-9Person - Stuart Phillips, https://experts.mcmaster.ca/display/phillisSupport the showFollow Steve's socials: Instagram | LinkedIn | YouTube | Facebook | Twitter | TikTokSupport the show on Patreon:As much as we love doing it, there are costs involved and any contribution will allow us to keep going and keep finding the best guests in the world to share their health expertise with you. I'd be grateful and feel so blessed by your support: https://www.patreon.com/MadeToThriveShowSend me a WhatsApp to +27 64 871 0308. Disclaimer: Please see the link for our disclaimer policy for all of our content: https://madetothrive.co.za/terms-and-conditions-and-privacy-policy/

Text STEVE Directly!In this episode of the Trulyfit Podcast, we explore why you should treat your schedule much like you would a food or exercise tracking exercise.What Steve breaks down:• Tracking Food & Exercise examples• Why we are bad at using our time• Scheduling gives you objective data• How to use the calendar properly Whether you're a fitness professional, athlete, or just a busy parent trying to stay healthy as you age, this episode provides actionable insights backed by real-world experience.

Someone Googled your name this week - and whatever came up was your entire first impression. Did your LinkedIn profile hold up its end of the deal? In this episode, Karen walks you through the exact incognito-browser test she uses to see what the internet says about her, and shows you why your LinkedIn profile - not your latest post - is the single biggest lever for controlling what people find when they search your name. Key Takeaways You can't delete the internet, but you can outrank it - and LinkedIn is your fastest, free tool for doing it. Your privacy setting is a revenue setting: if your LinkedIn public visibility is off, turn it on today. The first 30–40 characters of your headline are your billboard on Google. Write them for a real person, not a keyword filter. Your About section works like a Google meta description - open with what you do for people, not your résumé. Recommendations are other people's praise, indexed and working for you 24/7 - turn that toggle on too. Hit follow so you don't miss next week's episode on what to do after someone lands on your borrowed stage. And if this helped, share it with a woman in your circle who still Googles herself and gets nervous about what she'll find.   Resources Mentioned In The Episode: Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy.   Magical Quotes From The Episode: "She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build." "Your network is not cold. It's sleeping." "The silence is something loud in your head — not hers."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

Do you know how to share the truth in a way that's bold but not belligerent?  Host Tina Yeager sits down with Christian business leader and author Peter Demos at the National Religious Broadcasters Convention in Nashville to discuss how to be "bold, not belligerent" when sharing your beliefs. Discover insights on standing for truth without being overbearing, the power of forgiveness, how self-protection and entitlement can get in the way of our faith, and the difference between cultural and biblical love. Peter Demos shares wisdom from his personal journey, equipping you with tools and encouragement to speak truth with love, shift your mindset and heartset, and trust God more deeply as you fulfill your purpose. Stay tuned for inspiration that will empower you to move from surviving to thriving in all areas of life. Highlights from the Conversation 1. Prepare Your Heart First According to Peter Demos, true boldness begins with spiritual disciplines like forgiveness, repentance, and prayer. Before you stand for the truth, check your own heart for unresolved anger or unforgiveness that may distort your message. 2. Approach with Redeeming Love Love isn't always "sweet and flowery." Real love means wanting the ultimate best for others. Speak truth motivated by a desire to help—not to shame or "win" an argument. 3. Distinguish Meekness from Weakness Meekness is strength under control. Peter Demos reminds us that we don't have to contribute to the cultural noise or respond with anger. Instead, we should act with wisdom and grace—even when we must correct a fellow believer. 4. Trust That It's Not About "Winning" We're not single-handedly responsible for changing hearts; we're called to add "water to the bucket" by planting seeds in each conversation. Trust God with the results. 5. Check Your Motives Ask yourself: Am I motivated by love or by self-protection, fear, or insecurity? Peter Demos urges us to ground our identity in Christ, not in our roles, accomplishments, or safety nets. Stay Connected For practical encouragement and wisdom, subscribe to Peter Demos's podcast and follow his work at peterdemos.org. We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Live your healthiest life with Sustainable Healthy Weight Loss! Tina Yeager's unprecedented whole-person program is bundled with profound insights and tools to help you embrace the revitalized, slimmer you that you might never have dreamed possible! OR Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager Pinterest: https://www.pinterest.com/tyeagerwrites/ Goodreads: https://www.goodreads.com/author/show/3865622.Tina_Yeager

Send us Fan Mail“ Relax more. Don't worry about your future.” -Bob GilpatrickExclusive Insights from This Week's EpisodesBrain fog, fading energy and physical decline can quietly weaken founder performance. Longevity Expert Bob Gilpatrick challenges what we accept about aging and reveals why health may be one of your most overlooked business assets.Episode Highlights[00:05:00] The accident that transformed Bob Gilpatrick from athlete into a lifelong student of health[00:12:00] Why treating symptoms can leave the larger health system untouched[00:17:00] The aging assumption Bob says founders should stop accepting about muscle loss[00:23:00] Why unresolved stress can sabotage progress even when nutrition looks perfect[00:30:00] How poor health can quietly show up as weaker decisions, slower growth and wasted opportunity[00:31:00] Why anxiety and mental overload can suppress the creativity your company needs to stay ahead[00:46:00] Bob's advice to his younger self about anxiety, failure and enjoying the journeyFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/571https://podcast.deepwealth.com/blog/myths-bob-gilpatrick/Coupon Code: JEFFREYThe Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

What is the highest-returning ad channel most brands ignore? Podcast advertising. On average, podcast ads return 4.2x on ad spend, compared to roughly 3.6x for social media advertising, with TV and display lower still. Yet half of all podcast ad spots go unsold. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Cam Pritchard, CEO and founder of SpotsNow. SpotsNow is a podcast advertising marketplace that lets brands research shows, see which podcasts their competitors advertise on, plan a campaign in five minutes, and book host-read ads directly, the way Thumbtack simplified booking home services. Cam Pritchard is a former Thumbtack product manager who founded New Zealand's first textbook rental platform and worked with Travis and Jason Kelce on the fan engagement platform for their New Heights podcast before founding SpotsNow. Questions this episode answers: Why do podcast ads outperform social, TV, and display advertising? What ROAS can advertisers expect from podcast advertising? (Average: 4.2x) Why do host-read podcast ads convert better than produced ads? How did BetterHelp build its business on podcast advertising? (Roughly $100M per year in spend) How do audio pixels track podcast ad conversions to the dollar? What is the fastest way to plan a podcast ad campaign? (Five minutes on SpotsNow vs. a full day manually) How do advertisers buy unsold podcast inventory at a discount? (SpotsNow's last-minute booking model, similar to Hotel Tonight) Which industries advertise on podcasts? (Consumer brands, B2B SaaS, legal AI, fintech, retail) Why should B2B brands advertise on podcasts? (Executives and decision makers listen; companies like Vanta and Oracle buy the channel) How do you optimize a podcast ad campaign? (Portfolio approach: identify top-performing shows, cut underperformers, scale with lookalike shows) Why would a health brand like Oura Ring advertise on true crime podcasts? (Audience demographics beat category matching) Connect with Cam Pritchard and SpotsNow: Website: spotsnow.io LinkedIn:   / campbellpritchard   Connect with Jason Fishman, host of Test. Optimize. Scale.: LinkedIn:   / jafishman   Connect with Digital Niche Agency (DNA), the growth marketing agency behind this podcast: Website: www.digitalnicheagency.com Test. Optimize. Scale. is a weekly podcast from Digital Niche Agency covering growth marketing, advertising, capital raising, and business strategy, hosted by Jason Fishman. Subscribe for new episodes every week. CHAPTER TIMESTAMPS 0:00 - Who is Cam Pritchard and what is SpotsNow? 0:49 - From New Zealand's first textbook rental platform to Thumbtack 2:02 - Working with Travis and Jason Kelce on the New Heights fan platform 2:59 - Why half of all podcast ad spots go unsold 4:17 - Why host-read podcast ads convert better than other ad formats 6:16 - How BetterHelp built its business on $100M a year in podcast ads 7:48 - Why trust is the marketing currency of the AI era 9:23 - How SpotsNow turns podcast ads into direct response advertising 10:54 - Buying unsold premium podcast inventory at last-minute discounts 12:05 - How audio pixels track podcast ads to the dollar 15:14 - How to plan a podcast ad campaign in five minutes 16:47 - Why instant booking changes podcast advertising 18:54 - Are podcast ads better for prospecting or mid-funnel? 20:50 - Podcast retargeting and B2B lead identification 23:00 - The portfolio approach to buying podcast ads 26:02 - Which industries advertise on podcasts: consumer, SaaS, legal AI 28:16 - Podcast ad ROAS vs. social, TV, and display: the numbers 29:57 - How to run your first podcast ad test campaign 33:17 - How to optimize a podcast ad campaign that is underperforming 35:32 - How to scale podcast advertising with lookalike shows 37:21 - Why Oura Ring should advertise on true crime podcasts 39:13 - Where to find Cam Pritchard and SpotsNow

How do the top crowdfunding campaigns raise millions while the bottom 50% stay stagnant? Cate Diaz and Devin Ambron have the data: their agency, Market Chemistry, has run just under 80 capital raises and helped startups secure over $225 million. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Cate Diaz and Devin Ambron, the team behind Market Chemistry, a fundraising firm based in Austin, Texas. Market Chemistry provides full-service fundraising and investor readiness materials for early and growth-stage startups, operating a 250,000-investor database and running Reg CF, Reg A+, and traditional rounds across the US and Canada. Questions this episode answers: What is investor readiness and what should founders prepare before a capital raise? What are the four core elements every crowdfunding pitch needs? (Mission and story, team, traction, use of funds) How do you create social proof for an investment campaign? (Pathos, ethos, logos framework) Why do cold email lists fail for investor outreach? (A 48,000-contact list produced near zero) What are the three rings of investor outreach? (Warm network, owned investor database, paid traffic) Why do founders misread advertising attribution on capital raises? (Multi-touch journeys, iOS tracking limits, modeled conversions) What is rejection data and how does it improve a campaign? What are the three levers of campaign optimization? (Message, audience, offer) How do you scale a raise once it starts working? (Lookalike investor matching, finding the thread, duplicating what converts) Why do overinflated valuations kill crowdfunding campaigns? Why can't marketing compensate for a weak offer? ("You can't optimize for trust") Connect with Cate Diaz and Devin Ambron: Website: mktchemistry.com Cate Diaz on LinkedIn: https://www.linkedin.com/in/catediaz/ Devin Ambron on LinkedIn: https://www.linkedin.com/in/dambron/ Newsletter: Community Capital Club (link in the mktchemistry.com footer) Connect with Jason Fishman, host of Test. Optimize. Scale.: LinkedIn: https://www.linkedin.com/in/jafishman/ Connect with Digital Niche Agency (DNA), the growth marketing agency behind this podcast: Website: www.digitalnicheagency.com Test. Optimize. Scale. is a weekly podcast from Digital Niche Agency covering growth marketing, capital raising, and business strategy, hosted by Jason Fishman. Subscribe for new episodes every week. CHAPTER TIMESTAMPS 0:00 - Who are Cate Diaz and Devin Ambron of Market Chemistry? 1:02 - Cate's origin story: from Austin startups to pitch decks that raised Texas's largest seed round 4:16 - Devin's background: storytelling meets fundraising operations 6:51 - What is investor readiness? Operating the raise so founders can run the business 8:54 - Why organizing your traction into one document changes how founders see their business 10:16 - What actually moves investors: the core four elements of every pitch 13:08 - The crowd effect: how popular sentiment accelerates campaigns 16:53 - The three rings of investor outreach: warm network, owned database, paid traffic 18:15 - Why cold email lists fail: the 48,000-contact list that produced nothing 19:28 - Pathos, ethos, logos: the framework for building social proof 22:50 - Making your message repeatable: why clarity spreads 25:29 - Why founders underestimate their warm network 27:54 - Attribution myths: why "ads aren't working" is usually wrong 33:03 - The rolling thunder technique: showing up everywhere at once 35:27 - Rejection data as diagnostics: what investor "no"s teach you 36:12 - The three optimization levers: message, audience, offer 39:54 - Scaling on proof, not hope: why volume amplifies whatever is already happening 43:37 - What founders should test before launching a raise 45:32 - The audience test that predicts top 1% campaigns 47:35 - Diagnosing a broken funnel: investor movement vs. marketing motion 50:12 - How to scale a working campaign: finding and duplicating the thread 52:57 - Lookalike investor matching and analyzing who actually invests 55:11 - The Tesla lesson: why your first investors aren't who you think 58:13 - Fair valuations: why overpriced deals flop with retail investors 59:27 - "You can't optimize for trust": building an audience before you need it 1:02:09 - Where to find Market Chemistry and final numbers: 80 raises, $225M+

Abbie Bekov (Head of Paid Media) shares her expertise in advanced paid media strategies and the best ways to leverage ad spend for maximum performance, including GMV Max ad campaigns.Working with The Amie TikTok Agency for who has become both a TikTok Marketing Partner and a TikTok Shop Partner, making them one of the go-to agencies for brands that want to convert attention into real revenue. She and her team specialize in creating original and trending content, running highly effective TikTok ad campaigns, and building engaged communities that feel authentic and connected.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of upper funnel campaigns for brand awareness and community engagement.Strategies for optimizing GMV Max ad campaigns on TikTok Shop.Role of affiliate marketing in enhancing campaign performance.Product lifecycle management: Cold Start, Mature, and Hero products.Setting and adjusting ROI targets for effective campaign performance.Analyzing content performance to inform affiliate strategies.The significance of community building and creator relationships in TikTok Shop success.Techniques for boosting content and maximizing engagement.Managing product cards and their impact on sales.Best practices for handling promotions across different sales channels.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Abbie Bekov, Head of Paid Media at Amie, about maximizing TikTok Shop's GMV Max ad campaigns. Abbie debunks the "set it and forget it" myth, explaining that success requires upper funnel brand awareness campaigns, strong affiliate relationships, and strategic product segmentation across Cold Start, Mature, and Hero lifecycle stages. She emphasizes starting with conservative ROI targets, ensuring consistent ad spend before scaling, and using attribution tools to measure cross-channel impact. Abbie's key takeaway: TikTok Shop demands intentional community building, not just media buying.Here are the 3 action items that Josh identified from this episode:Treat GMV Max as a system—not a tool Don't “set and forget.” Review campaigns weekly, adjust creatives, and intervene when spend or performance drops.Build demand before conversion Run consistent upper-funnel campaigns (views, engagement, followers) to fuel affiliates, boost product card conversions, and create a halo effect.Segment products by lifecycle to scale smarter Categorize SKUs into cold, mature, and hero—then tailor budget, targeting, and ROI goals for each stage to avoid wasted spend and accelerate winners.Timestamps:00:03:35 Introduction to GMV Max CampaignsAbbie discusses the misconception that GMV Max campaigns are "set and forget," highlighting the need for hands-on optimization.00:05:14 The Importance of Upper Funnel CampaignsAbbie explains why running non-GMV Max campaigns like video views and follower campaigns is non-negotiable for brand building.00:08:15 Targeting and Insights from Top-of-Funnel AdsDetails on targeting strategies for upper funnel campaigns and how learnings from them inform the affiliate and GMV Max strategy.00:13:01 A Framework for Structuring GMV Max CampaignsAbbie outlines a three-pillar campaign structure based on product lifecycle: Cold Start, Mature, and Hero products.00:16:20 Setting and Scaling ROAS TargetsAdvice on setting initial ROAS targets, when to scale them, and using budget spend percentage as a key indicator.00:19:29 The Halo Effect of Upper Funnel on GMV MaxExplaining how top-of-funnel brand awareness campaigns indirectly boost GMV Max performance, traffic, and affiliate interest.00:22:10 Manufacturing Virality and Building a Creator CommunityThe discussion shifts to the necessity of intentionally building buzz and relationships with creators to succeed on TikTok Shop.00:28:57 Tactics for Optimizing Within GMV MaxAbbie shares a tactic of manually creative boosting high-potential content that the GMV Max algorithm might be overlooking.00:33:24 Profitability and the Halo Effect on Other ChannelsDiscussing the path to profitability on TikTok Shop and the importance of measuring the sales impact on Amazon and DTC.00:39:37 Cross-Channel Strategy and TikTok Shop ExclusivityThe importance of making TikTok Shop the most desirable sales channel during promotions by offering exclusive deals or bundles.00:40:56 Three Actionable TakeawaysJosh summarizes the key strategies: start with top-of-funnel ads, scale ROAS when spending 80%+ of budget, and structure campaigns by product lifecycle.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Phospho": "00:38:43""Claude AI": "00:43:50"Books"Breaking the Habit of Being Yourself by Joe Dispenza": "00:43:16"Notable People"Julia (CEO of Amie)": "00:44:22"General Insights"GMV Max": "00:03:58""Upper Funnel Campaigns": "00:05:14""Affiliate Strategy": "00:12:54"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Abbie Bekov 00:00:00  So usually in every campaign we're running anywhere from like 2 to 4 different audiences in the campaign. And then each campaign, we have content that's kind of specific to that audience. So we're always running lifestyle product education. We try to keep it pretty broad, because the goal for these campaigns is really to get awareness of the brand. All this content that we post for our clients who are very TikTok shop focused. We post with TikTok shop product tags. We're not necessarily doing it to turn all of that into immediate revenue, but we're doing it to put it into our video views campaigns so that somebody sees it. Maybe they'll click the product link, maybe we get boosted traffic, but they just will continue to see content show up. The branch are up again and again with that product link. So when they're ready to buy, when they go down the funnel, th...

Your dog spots a car and every treat in your pocket becomes worthless. That's not stubbornness — it's prey drive taking over, and food can't compete with adrenaline. Here's our 3-stage protocol to stop car chasing for good.

Send us Fan MailJoin your host Clifton Pope as he is joined by Environmental Engineer/Author/ Board Certified Functional Diagnostic Nutrition Practioner: Dr. Sharon Surita of Functionally Enlightened!In our conversation, we dive into Dr. Sharon Surita's journey on how she overcome her own health crisis dealing with implant illness and dysautonomia based on a routine hernia and mesh implant that changed everything!Dr. Sharon Surita shares how she overcome that by raising awareness for implant/chronic illness through her Functional Healing/Point Approach of Pretox, Optimize, INtegrate, Nourish, and Transform model to truly address the hidden stressors in the home, body, and mind!Not to mention, Dr. Sharon Surita breaks down what readers can learn from her book: Meshed Up: A Guide to Healing from Implant Illness which involves a deeply personal and practical message based on her faith/resilience/purpose!Keep up with every conversation on Apple/Spotify Podcasts/Rumble so you don't miss an single episode!Visit functionally enlightened.com to keep up with the journey of Dr. Sharon Surita!Share this episode with someone who needs to hear it and if you love the show, please leave a rating/review so more people can tune in!Thank you for the love and support!Support the showhttps://athleticism.com/HEALTHFWEALTHBhttps://coolgreenclothing.com/HEALTHFITNESSWEALTHBUSINESShttps://normotim.com/HEALTHFIThttps://www.portablemeshnebulizer.com/pages/collab?dt_id=2573900official affiliates of the HFWB Podcast SeriesPlease support the mission behind each product/services  as it helps grow the HFWB Podcast Series to where the show can continue to roll along!

Pamela Potts is an executive coach, keynote speaker, and bestselling author of Every Leader Is a Coach.She is the creator of the Leader Coach Approach™ and OMO Method™, helping founders and senior leaders build trust, strengthen accountability, and multiply their impact through coaching-based leadership.With more than 25 years of experience building and scaling high-growth technology and ed-tech companies, Pamela brings a practical, human-centered approach to developing people and creating sustainable performance.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Pamela Potts to explore why effective sales leadership is less about directing people and more about developing them.Pamela explains why successful salespeople don't automatically become successful leaders. Leadership requires a different skill set—listening deeply, staying curious, asking better questions, and helping people develop solutions they genuinely own.She introduces her OMO Method: Observe, Map, and Optimize, a practical framework for coaching without judgment, uncovering what is really happening, and helping people create their own path forward.The conversation also explores accountability, trust, consultative selling, and self-coaching. Pamela challenges leaders to stop becoming the bottleneck and become the multiplier—because great leaders don't simply manage people. They develop them.KEY TAKEAWAYSTrust starts with self-awareness. Understand your own perspective before trying to understand someone else's.Become a multiplier, not a bottleneck. Leadership is about developing capability in others. Great sellers don't automatically become great leaders. Coaching requires a different set of skills. Choose curiosity over judgment. Listen to understand instead of immediately trying to solve. Ask better questions. “Tell me more” can unlock insights that advice never will. Use the OMO Method. Observe, Map, and Optimize to turn challenges into opportunities for growth. Let people own their solutions. People are more committed to ideas they help create. Accountability belongs in coaching. Clear commitments, follow-up, and feedback turn conversations into action. Coach yourself first. Self-coaching creates the awareness needed to effectively develop others. Treat failure as data. Use setbacks as information for improvement rather than reasons to stop.HIGHLIGHT QUOTESWe stop being the bottleneck and start being the multiplier for our teams.What we're doing is listening to actually hear instead of solve.What we solve and what we contribute to is what we own.We're not going to manage people. We're going to develop people.Once you can coach yourself, then you can coach others as well.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at https://culturefromtheheart.com/HomeGet Larry's New Book: Selling Food from the Heart, https://a.co/d/07dzlMx8Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: https://www.youtube.com/c/sellingfromtheheart/Get Your Daily Dose of Inspiration:https://www.sellingfromtheheart.net/daily

In this episode, Dr. Thomas Hemingway explores one of the central ideas behind his upcoming book, The Biology of Becoming: How to Partner With Your Biology and Become the Person You Were Created to Be.  Drawing from current research and more than two decades of medicine, he explains why metabolism adapts, why muscle is so important for metabolic health, how something as simple as a walk after dinner can change your glucose response, and why sleep, nutrition, movement, stress, relationships, and purpose are all biological conversations happening inside you every day.You'll also hear real-world stories and walk away with simple actions you can begin today—without another extreme diet, complicated protocol, or pursuit of perfection. Because lasting health isn't built in dramatic moments. It's built through the signals you repeat. Change the signals, and you can begin changing your biology—and the person you're becoming.Remember, Your body isn't broken. It's responding. Every choice is a signal. And every day, you're becoming someone. **Free PDF:  "5 Questions That Will CHANGE your life"   Inside the PDF, we share how to partner with your biology instead of fighting it.  These questions will help you change your signals, your biology and your life, one day at a time.*And, in my new Performance, and Longevity medical practice we specialize in turning back your biological age and OPTIMIZING HORMONES so you can feel a decade or more younger so you can do the things you want to do that you thought were no longer possible due to your age.  Join the waitlist here!*Don't wait to Prioritize your health, Start Today with the Simple and Powerful Steps detailed in my Best-selling book, PREVENTABLE.*ACCESS my FREE workshop, "GET 10 Years Younger, Stronger, and Sharper"  How to turn back your biological age 10-20 years so you can do the things you want to do that you no longer thought possible due to your age.  Perform at your best and live your best life!Join my Free Masterclass on Midlife Hormones, "Why You Don't Feel like Yourself anymore and What to Do about it!"JET LAG Survival Guide.  Free PDF!*GET DIRECT ACCESS to DR. HEMINGWAY in these AMAZING COURSES!**Free Resource:  "The 7 lab tests your doctor likely is not checking and could be the key to why you don't feel your best." *Don't Forget to SHARE with a Friend and please drop a Review:) It means the world!Mahalo and Aloha andTo your health,

Are you truly maximizing your freight tech stack to win more lanes, or are you just surviving on outdated processes? Want to know exactly how top-tier freight brokers leverage data to absolutely crush the competition? Josh Hanselman from DAT strips away the fluff and breaks down how to properly evaluate and optimize your logistics technology! We get straight to the facts on utilizing DAT's rate benchmarking, Carrier Management Suite, and automated API integrations to streamline your daily operations. You can't just pay for software and expect magic; we talk about how to actually connect the dots with your freight analytics to negotiate better carrier rates, lock in reliable capacity, and build deep, long-term carrier relationships.  Whether you are a one-person startup or a massive enterprise brokerage, we are giving you the everyday blocking and tackling strategies needed to eliminate waste, execute on your pricing strategies, and dominate the modern freight spot market!   About Josh Hanselman Josh Hanselman brings nearly two decades of experience across logistics, transportation, supply chain and customer strategy. At DAT, he uses that industry experience and DAT's data and technology to help freight brokerages solve operational challenges, make more informed decisions and get more value from the tools they use every day.   Connect with Josh Email: josh.hanselman@dat.com  LinkedIn: https://www.linkedin.com/in/joshuahanselman/  

Send us Fan Mail“Enjoy the journey knowing that you have the resilience already within you.” -Chris DuffinExclusive Insights from This Week's EpisodesYou built the company by pushing harder. What happens when that same pattern starts weakening your leadership? Serial Entrepreneur Chris Duffin reveals the founder depletion trap and why leading yourself comes before leading your team.Episode Highlights[00:08] Chris reveals how extreme drive helped create success while hiding its deeper cost[00:15] The moment peak performance became brain fog, energy crashes, and declining health[00:24] Why founder health problems can begin years before the symptoms become impossible to ignore[00:38] The dangerous difference between productive stress and chronic overload[00:39] Chris reveals the 6 Ps framework for navigating adversity without becoming trapped by it[00:47] Why daily movement and strength training became Chris's first practical priority[00:49] The boardroom athlete problem: when energy loss starts weakening conversations and leadershipFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/570The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Amazon sellers have spent years optimizing for keywords and traditional search. That is still important, but the way customers discover products on Amazon is changing quickly. In this episode of The Opportunity Podcast, we sit down with Jon Tilley, founder of ZonGuru, to unpack Amazon's latest AI developments and what they mean for sellers. Amazon has moved away from Rufus and is doubling down on Alexa for Shopping, alongside its newer Cosmo algorithm. Instead of simply returning search results, Amazon can now use conversations, customer profiles, product data, and recommendations to help shoppers make decisions. For sellers, this creates a new layer of optimization. We discuss why keywords still matter, but why sellers also need to think about the questions customers ask, how their products are used, who they are best suited for, and which products they complement. Jon also explains why simply asking ChatGPT or Claude to rewrite a listing is not enough, how first-party Amazon data can improve AI optimization, and why sellers need to balance AI readability with human conversion. We also look at the wider implications of AI for Amazon sellers, agencies, and omnichannel growth. If you want to understand where Amazon is heading and how to adapt your business before these changes become mainstream, this episode is worth a listen. Topics Discussed in this episode: 04:11 - Why Amazon is doubling down on Alexa and what that means for sellers 08:57 - Keywords vs. conversational search  14:48 - How to maximize your AI visibility on Amazon 17:43 - Understanding Cosmo's product knowledge graph  25:19 - The biggest AI optimization mistakes sellers make  27:52 - The opportunities AI unlocks for Amazon sellers 31:59 - How quickly AI optimization can impact performance  38:21 - How Amazon sellers are using AI beyond product discovery  41:00 - AI, agencies, and the changing service model  43:33 - Is AI killing agencies or helping them thrive? Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter ZonGuru's AI Readiness Report ZonGuru's Helix Jon's LinkedIn Sit back, grab a coffee, and learn how to improve your AI visibility on Amazon.

Can a few straightforward tax moves actually improve your retirement plan? In this episode, I take one retirement plan and optimize it, then put the optimized plan next to the base plan so you can see exactly what changed and by how much.ProjectionLab: https://go.robberger.com/projectionla...Newsletter subscribes can get a promo code for 10% off.Join the Newsletter. It's Free:https://robberger.com/newsletter/?utm...

How do we overcome personal brokenness? Acclaimed author, professor, and theologian Sandra Glahn draws from her own ten-year journey through infertility, loss, and identity crisis, and invites us to reconsider our understanding of pain, faith, and the roles we play as women in the church and society. Together, we delve into the challenging questions that rise in times of crisis—grappling with mystery, the search for meaning, and discovering how trust and community can pave the way from surviving to thriving. Whether you're wrestling with loss, struggling with your identity, or simply seeking encouragement, this episode offers compassionate wisdom, spiritual insights, and practical resources for hope on the journey toward healing. Key Takeaways: The mystery of suffering: Sometimes there's comfort in embracing mystery instead of striving for answers. Sandra Glahn reminds us to shift from asking "Why is this happening?" to "Is God good? Will I trust Him?" Thriving beyond expectations: We are not defined by roles or circumstances, but by our character—embodying love, joy, and faithfulness even when life looks different than planned.  Healthy community and support: It's okay to seek new, non-triggering relationships during times of loss, and genuine comfort often means simply being present and weeping with those who weep. We all need a safe network—not just advice. Resources to Help You Flourish Visit Sandra Glahn for blog posts, articles, and guides on infertility, loss, and women in Scripture. Explore visualmuseum.gallery, tracing the story of women throughout church history. Read "When Empty Arms Become a Heavy Burden" for spiritual and emotional support through infertility and The Infertility Companion for ethical insights. Subscribe to Sandra Glahn's Substack for ongoing essays on gender, identity, and thriving in faith. We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Live your healthiest life with Sustainable Healthy Weight Loss! Tina Yeager's unprecedented whole-person program is bundled with profound insights and tools to help you embrace the revitalized, slimmer you that you might never have dreamed possible! OR Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager Pinterest: https://www.pinterest.com/tyeagerwrites/ Goodreads: https://www.goodreads.com/author/show/3865622.Tina_Yeager

Send us Fan Mail“Misreading resistance is the problem and not resistance itself.” -Jeffrey FeldbergExclusive Insights from This Week's EpisodesWorking harder can quietly make growth harder. This 2,500-year-old fable reveals the answer for your next breakthrough.Episode Highlights[00:02:00] Where are you pushing harder and getting less back?[00:07:00] When being better stops being valuable enough for customers to pay[00:12:00] The question that can expose your next X-Factor or dangerous blind spot[00:20:00] Why comfortable conversations can produce expensive false negatives[00:24:00] The right idea in front of the wrong person can look like a bad idea[00:26:00] How customer resistance became the blueprint for Embanet 2[00:31:00] Resistance is not the problem. Misreading resistance is the problem.Full show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/569The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Amazon sellers have spent years optimizing for keywords and traditional search. That is still important, but the way customers discover products on Amazon is changing quickly. In this episode of The Opportunity Podcast, we sit down with Jon Tilley, founder of ZonGuru, to unpack Amazon's latest AI developments and what they mean for sellers. Amazon has moved away from Rufus and is doubling down on Alexa for Shopping, alongside its newer Cosmo algorithm. Instead of simply returning search results, Amazon can now use conversations, customer profiles, product data, and recommendations to help shoppers make decisions. For sellers, this creates a new layer of optimization. We discuss why keywords still matter, but why sellers also need to think about the questions customers ask, how their products are used, who they are best suited for, and which products they complement. Jon also explains why simply asking ChatGPT or Claude to rewrite a listing is not enough, how first-party Amazon data can improve AI optimization, and why sellers need to balance AI readability with human conversion. We also look at the wider implications of AI for Amazon sellers, agencies, and omnichannel growth. If you want to understand where Amazon is heading and how to adapt your business before these changes become mainstream, this episode is worth a listen. Topics Discussed in this episode: 04:11 - Why Amazon is doubling down on Alexa and what that means for sellers 08:57 - Keywords vs. conversational search  14:48 - How to maximize your AI visibility on Amazon 17:43 - Understanding Cosmo's product knowledge graph  25:19 - The biggest AI optimization mistakes sellers make  27:52 - The opportunities AI unlocks for Amazon sellers 31:59 - How quickly AI optimization can impact performance  38:21 - How Amazon sellers are using AI beyond product discovery  41:00 - AI, agencies, and the changing service model  43:33 - Is AI killing agencies or helping them thrive? Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter ZonGuru's AI Readiness Report ZonGuru's Helix Jon's LinkedIn Sit back, grab a coffee, and learn how to improve your AI visibility on Amazon.

Is Your Dentrix Software Really the Problem, or Do Your Systems Need a Cleanup? Thinking about switching from Dentrix Core to Dentrix Ascend because your software feels messy, outdated, or overloaded with bad data? Before you make the leap, there's an important question to ask: Will changing dental software actually solve the problem? In this episode of the High Performing Dental Team Podcast, Dayna Johnson shares a conversation with a dentist who was considering leaving Dentrix Core after 28 years because of messy patient ledgers, duplicate insurance plans, excessive adjustment types, and years of accumulated data. While Dentrix Ascend could provide a clean slate, Dayna explains why switching dental practice management software without fixing the underlying workflows and team habits could eventually recreate the exact same problems. Whether you stay with Dentrix Core, move to Dentrix Ascend, or consider another dental practice management system, the real goal is to build better systems, stronger SOPs, cleaner data, and consistent team workflows. ✅ Key Takeaways Don't switch dental software just to get a clean slate. First identify what is actually creating the problems in your current system. Your workflows matter more than the software. Duplicate insurance plans, inaccurate ledgers, unnecessary adjustment types, and other data problems often come from inconsistent processes. Clean up patient ledger allocations daily. Correct allocations help ensure payments are applied to the appropriate patient and provider in Dentrix Core. Create clear rules for adding insurance plans. Dayna recommends searching by group number, group plan name, and employer before creating a new insurance plan. Limit security rights. Not every dental team member needs permission to add providers, insurance plans, payment types, billing types, or adjustment types. Build standard operating procedures before changing software. Without consistent SOPs, the same problems can follow your practice into a new system. Create recurring Dentrix cleanup workflows. Maintaining clean practice data should be an ongoing process, not a once-a-year project. Optimize the software you already have. Before investing the time and money into a software conversion, determine whether better training and systems could solve your current challenges.

Is your accounting practice built to scale—or positioned for a high-multiple exit? In this episode of Growing Your Firm, host David Cristello welcomes back Geoff Bruskin, founder and CEO of White Tiger Connections. Geoff pulls back the curtain on the current "white-hot" public accounting M&A market in 2026. From the rise of Fractional COO engagements to 7x+ EBITDA multiples, Jeff breaks down what buyers are looking for and why private equity (PE) plays fail 40% of the time when they ignore the human element of change management. Whether you're an Operations Manager looking to optimize workflow, a Managing Partner eyeing a future exit, or a CPA starting a firm, this episode is packed with real-world deal structures, go-to-market strategies, and tech implementation blueprints. In this episode, we explore: The Fractional COO Model: Why $1M to $20M accounting firms are hiring fractional executive leaders to build infrastructure for scale rather than overpaying for full-time roles. Inside a 7.4x EBITDA Deal: A deep dive into a $2.7M remote, subscription-based micro-platform firm asking $8M. The PE Spectrum (Successes vs. Failures): Why 30–40% of private equity acquisitions fail due to aggressive price hikes, poor software adoption, and staff turnover. The "Solutions Architect" Role: Why every growing practice needs an internal champion to bridge systems like CCH, TaxDome, Carbon, and CRM tools. Offensive vs. Defensive Strategy: How cross-selling Client Advisory Services (CAS) and wealth management can multiply your firm's enterprise value. Agentic AI & Claude CoWork: How modern leaders use AI agents to automate IT mapping, proposal scoping, and client deliverables. Key Deal Benchmarks Mentioned: Average Deal Multiple: 4x to 6x Adjusted EBITDA for traditional practices. Micro-Platform Multiples: Up to 7.4x+ for firms with 100% subscription models and balanced CAS/Tax integration. Solutions Architect Compensation: $60k to $150k annually (domestic or offshore) to eliminate technology friction. Featured Guest: Geoff Bruskin   Take control of your practice: Optimize your workflow with Jetpack Workflow: https://bit.ly/4bj4a0H

Is The Drive To Optimize Ruining Your Health? Wearable technology has given us unprecedented access to personal health metrics. However, this surge in data has allowed wellness companies to manipulate our health anxieties, flooding the market with hyper-specific products promising quick fixes. Our expert cuts through the marketing hype to reveal what will actually make us the healthiest versions of ourselves. Guest: Dr. Barbara Bawer, primary care physician, assistant clinical professor, The Ohio State University Wexner Medical Center Host and Producer: Kristen Farrah   Who Pays For Innovation Pt.2: Threatening The Future Of American Invention The steep drops in federal awards and funding values have forced top institutions to scale back active scientific projects. Our experts break down the escalating financial strain on higher education, exploring how funding slashes and shifting tax laws threaten the future of American innovation. Guests:  Sally Kornbluth, President, Massachusetts Institute of Technology Darren Lipomi, professor & chair of the department of chemical & sustainability engineering, University of Rochester, author, Science Nonfiction Host: Greg Johnson Producer: Kristen Farrah Facebook: ingoodhealthpodX: @ ingoodhealthpodIG: @ingoodhealthpodYouTube: @ingoodhealthpodSpotify Apple Podcast In Good Health PodcastSubscribed to the newsletterFull ArchiveContact UsBecome an Affiliate Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is The Drive To Optimize Ruining Your Health? Wearable technology has given us unprecedented access to personal health metrics. However, this surge in data has allowed wellness companies to manipulate our health anxieties, flooding the market with hyper-specific products promising quick fixes. Our expert cuts through the marketing hype to reveal what will actually make us the healthiest versions of ourselves. Guest: Dr. Barbara Bawer, primary care physician, assistant clinical professor, The Ohio State University Wexner Medical Center Host and Producer: Kristen Farrah Facebook: ingoodhealthpodX: @ ingoodhealthpodIG: @ingoodhealthpodYouTube: @ingoodhealthpodSpotify Apple Podcast In Good Health PodcastSubscribed to the newsletterFull ArchiveContact UsBecome an Affiliate Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today Michael is coming to you solo  recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC.The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS  but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon is "one big ball mashed together," so it's genuinely hard to know where to lean into momentum and where to pull back.Michael walks through the exact four reports to pull, how to feed them to your favorite AI chatbot (Gemini, ChatGPT, or Claude), and the prompt that turns all of it into a keyword-by-keyword action list  bid up here, cut back there  even if you've never opened a spreadsheet in your life.Get the exact prompt. The full AI prompt Michael references in this episode, the one that cross-references organic rank, search query data, impression share, and ACoS into one action list  is already sitting inside the free Badger Guide to Amazon PPC Checklist. Look for the section called "PPC with Organic Data and AI" on Row 209. We'll see you in The PPC Den!

On this episode of The Sick Podcast, Brian Wilde joins Tony Marinaro to discuss the Montreal Canadiens' strong internal salary cap structure, how this may lead ultimately lead to discontent within the locker room, how Montreal can capitalize on their salary cap flexibility, when will be the right time to pounce and much more! Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode What if the best way to train an automotive team isn't another four-hour evening class, but a few minutes of learning every day? Carm Capriotto sits down with David Boyes, President of Today's Class, and Brad Updegraff, owner of Dave's Ultimate Automotive, to explore how continuous learning and gamification are creating more engaged, knowledgeable teams. Brad shares how his seven-location operation uses Today's Class to support ASE certification, keep experienced technicians current with rapidly changing vehicle technology, and turn training into something employees actually want to participate in. What You'll Learn Why daily learning can be more effective than traditional after-hours training.How raffles, auctions, and rewards turn training into a team-building experience.How shop-versus-shop competition can create stronger teamwork than individual leaderboards.How custom training content can identify knowledge gaps and strengthen advisor performance.Why continuous learning is essential as vehicle technology continues to evolve.What's coming next for Today's Class, including EV, hybrid, electrical, leadership, and financial training. Training doesn't have to feel like a requirement. When learning is consistent, accessible, rewarding, and connected to career growth, it can become part of the culture. Brad and David demonstrate how gamification can turn education into daily engagement while helping automotive professionals build the skills needed for the future. Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ David Boyes, President of ‘Today's Class”  David's previous episodes HERE Brad Updegraff, Dave's Ultimate Automotive, 7 locations, Austin, TX. Brad's previous episodes HERE. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: Download and Listen on Our Mobile App: https://automotiverepairpodcastnetwork.com/app/Visit the Website:https://remarkableresults.biz/Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Follow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy Me a Coffee:https://www.buymeacoffee.com/carmSpecial episode collections:https://remarkableresults.biz/collections The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcastwith

In this Huberman Lab Essentials episode, my guest is Dr. Sara Gottfried, M.D., a Harvard-trained, board-certified gynecologist and expert in female hormone health. We discuss the key biomarkers women should track at each stage of life and how cortisol, thyroid hormone, estrogen, progesterone, and testosterone shape energy, mood, metabolism, and long-term disease risk. We also discuss PCOS, the risks and benefits of oral contraceptives, and the shift in brain metabolism that begins in perimenopause. Dr. Gottfried explains actionable tools for hormone and micronutrient testing, nutrition, stress management, and cardiometabolic screening that women can use at any age. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman LMNT: https://drinklmnt.com/huberman Eight Sleep: https://eightsleep.com/huberman Timestamps (00:00:00) Female Hormone Health (00:00:24) Family History, Intergenerational Trauma; Endometriosis, Fibroids, PCOS (00:01:31) Biomarkers by Decade; Teens & Cortisol; 20s & Sex Hormones (00:03:35) Tool: Hormone Test Timing; Micronutrient Testing, Magnesium (00:05:41) Sponsor: LMNT (00:07:17) Tool: Smoothies, Greens Powders & Microbiome (00:08:12) Nutrient Panels, Antioxidants, B Vitamins, Glutathione (00:09:34) Constipation, Thyroid Dysfunction; Trauma & Female Physiology (00:11:50) Tools: Reduce Perceived Stress, Meditation, Yoga, Breathwork (00:13:30) Opportunities by Decade; Androgens & Testosterone Decline (00:14:50) PCOS, Diagnostic Criteria, Hirsutism, Cardiometabolic Risk (00:17:10) Insulin & Glucose; Tool: Continuous Glucose Monitors (00:18:05) Democratizing Health Data (00:18:52) Sponsor: AG1 (00:20:07) Longevity "Don'ts"; Chronic Cardio & Cortisol; Tool: Adaptive Exercise (00:22:46) Oral Contraceptives, Benefits & Ovarian Cancer Risk (00:24:27) Ovarian Cancer Symptoms, Bloating, CA-125 (00:25:51) Oral Contraceptive Risks, Progestins, Inflammation; SHBG & Testosterone (00:29:08) Clitoral Shrinkage; Tools: Alternatives for Painful Periods (00:30:14) Sponsor: Eight Sleep (00:31:32) Menopause & Perimenopause; 30s Hormonal Baseline (00:33:07) Female Brain, Cerebral Hypometabolism & Alzheimer's Risk (00:35:02) Slow Brain Energy, Hormone Therapy; Hot Flashes as Biomarkers (00:36:54) Tool: Coronary Artery Calcium Score Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailShownotes can be found at https://www.profitwithlaw.com/546.Most law firm owners think their marketing is failing. It's not. It's everything that happens after the phone rings.In this episode, Moshe breaks down why the real revenue leak in your firm isn't your ad spend — it's what happens (or doesn't happen) in the minutes and days after a lead comes in.What this episode covers:Why choosing your marketing channel before understanding your buyer's journey guarantees wasted spendWhy 48% of law firms are essentially unreachable by phone — and why that's actually your biggest opportunityThe "speed to lead" statistic that shows your odds of qualifying a lead drop 10x after just 5 minutes of silenceHow one firm went from a 7% to a 23% profit margin in 90 days simply by cutting the ads that weren't workingThe two things every firm needs in place before spending another dollar on marketing: attribution and dashboardingWho this is for: The law firm owner who feels like their marketing vendor keeps promising results that never show up and is starting to wonder if the problem is bigger than the ads.The takeaway: You're probably not losing to your competition. You're losing to your own intake process, and this episode shows you exactly where to look first.Chapters:[00:00] Stop wasting money: why your law firm marketing is failing[01:45] Choose the right marketing channel for your law practice[02:53] Understand the client buyer cycle to improve lead generation[06:19] Select and vet marketing vendors for maximum ROI[10:16] Measure law firm marketing return on ad spend for real growth[11:14] Optimize your client intake process for better results[17:39] Use speed to lead to increase law firm client conversions[27:14] Set up client attribution and dashboarding in your practiceResources mentioned:

In this solo episode, I explore the pressure many of us feel to optimize everything: our careers, productivity, relationships, interests, self-care, rest, therapy, and even "healing." I talk about how time-consuming and how mentally draining it can be to try to make the "best" choice every time and make the most out of very experience. I also touch on how optimization can show up in relation to OCD and ADHD. I share how these thoughts and experiences have shown up in my own life, and how I've leaned into making room for imperfection, uncertainty, and doing things despite the outcome - as hard as it may be. I also talk about how growing up as a child of immigrants can influence one's view of success, productivity, and making the most of opportunities. As always, resonating with this episode does not mean you live with OCD, ADHD, or any specific diagnosis. You can relate to these topics for a variety of reasons. If you can relate, you're not alone.STAY CONNECTED:INSTA: @trustandthriveTIKOK: @trustandthriveEMAIL: trustandthrive@gmail.com

Send us Fan Mail“Go into the unknown, face it, there's magic.” -Manna AbrahamExclusive Insights from This Week's EpisodesYour business can hit a ceiling even when the opportunity is everywhere. Leadership Expert Manna Abraham reveals how the identity that created your success can become the very thing blocking growth.Episode Highlights[00:10:00] Why the same 5% of hidden fears may drive 95% of a high achiever's struggle[00:13:00] How unresolved fear quietly follows successful founders into leadership[00:23:00] Why identities that appear character-building can become painful traps[00:27:00] The founder behaviors that signal your identity is creating a growth ceiling[00:29:00] Why scaling requires moving from independence to interdependence[00:40:00] How difficulty receiving can expose a deeper limitation in leadership and sales[00:46:00] Why a founder's inability to receive can quietly restrict sales and expansionFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/568The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Welcome back to Fraudology.Today's a solo episode built around a study that puts a real number on something fraud leaders have been debating for years: does organizational convergence for fraud actually move the needle on performance, or is it just an org chart trend?For years, we've all benchmarked ourselves the same way. Approval rate here, chargeback rate there, maybe a manual review rate if we're being thorough. But the problem I've seen play out in company after company is this: optimize your approval rate, and your chargeback rate quietly creeps up. Optimize your chargeback rate by blocking more, and your approval rate takes the hit. You're never seeing the whole picture, just one lever moving at the expense of the other.The Precise Yes metric is the headline finding from a new Liminal and Accertify study, but the study itself is much bigger than one metric. It surveyed 250 senior fraud, security, and risk leaders across five industry verticals specifically to test the thesis of organizational convergence for fraud and cybersecurity. I walk through what the data says, what forms of convergence actually improve fraud performance, and which ones don't move the needle at all.This is a data-heavy episode, and I mean that as a compliment to the study. If you've ever needed a fraud KPI for CFO reporting that actually captures the full tradeoff between approvals and fraud loss, this is the one to bring back to your team. What you'll hear in this episode:How the Precise Yes metric is calculated, and why approval rate vs chargeback rate alone can hide the real story of your fraud programWhy organizational convergence for fraud and cybersecurity is being driven by operational necessity, not executive mandates, and what that means for how teams are actually changingWhy login has become the new fraud control point, with account takeover, credential stuffing, and bot attacks all converging at that stageWhy 63.6% of organizations still cannot distinguish a cyber attack from a fraud attack in real time, and what that costs them operationallyHow CISO fraud ownership is showing up earlier in the vendor decision process, and why board level fraud reporting is becoming a real governance topicWhy partial integration is the highest-performing model for organizational convergence for fraud, and why pushing to full structural integration can actually erode the domain expertise that makes teams effectiveWhy sharing just two or more use cases between fraud and cyber teams is the real performance tipping point, delivering a 1.5x improvement in fraud performance scoresWhy separate budgets between fraud and cyber teams actually outperform unified ones, contradicting one of the most common assumptions about convergenceHow fraud metrics by industry vertical vary, including why ecommerce and retail lead the pack while marketplaces lag significantly behindWhat the study found on agentic commerce fraud controls and synthetic identity fraud in ecommerce specificallyWho should listen:Fraud leaders looking for a fraud KPI for CFO reporting that captures the real tradeoff between approvals and fraud loss.Anyone building a business case for fraud and cybersecurity convergence and needing real data to support it.CISOs and security leaders increasingly involved in fraud tool evaluation and vendor decisions.Fraud teams trying to figure out where to start with shared fraud and cyber use cases without a full reorg.Ecommerce and marketplace fraud professionals wanting an ecommerce fraud benchmarking study to compare their own performance against.Anyone responsible for board level fraud reporting or making the case for fraud visibility at the executive level.

The QBI deduction can let qualifying business owners deduct up to 20% of their qualified business income. Now it is permanent—but that does not mean every owner will get the full benefit. In this episode, Tiffany explains the new 2026 income thresholds and why service businesses face tougher rules. You'll learn what happens when your income enters the phaseout range, how S corporations and owner pay affect QBI, and why a Roth conversion could shrink your deduction. You'll also discover why buying equipment or hiring workers just for a deduction can be a costly mistake. These practical tax tips will help you make smarter tax planning and money decisions before the year ends. Your QBI deduction may be changing while your business grows. Listen now so you can plan before it's too late.

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report.   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

How can we build a meaningful life no matter what your gifts or trades might be?  In today's episode, Tina Yeager is joined by Dave Hataj—author, skilled labor advocate, and founder of Craftsmen with Character—to discuss the often-overlooked value of blue-collar work and craftsmanship. Together, they unpack barriers that keep generations from recognizing their God-given dignity, purpose, and potential, especially in trades and manufacturing fields. From Dave Hataj's personal journey through addiction and preconceived limitations to his calling as a champion for craftsmen, this conversation reveals how every gift and vocation—including working with your hands—has a unique place in God's kingdom. Discover how to embrace your work as worship, why character matters beyond skill, and how true fulfillment comes from seeing yourself and your labor through God's eyes. This is an episode for anyone searching for meaning in everyday life and longing to move from merely surviving to truly thriving—no matter your trade or calling. Key Takeaways: All Work Has God-Given Value: Whether you're in manufacturing, tech, teaching, or any other field, your unique skills matter and contribute to the world's flourishing. As Dave Hataj shared, "God himself is a worker. He's the creator. And so, as his kids, we are co-creators meant to join him in that work." Your Work Is Worship: Partnering with God in your daily tasks transforms routine jobs into sacred opportunities. Dave Hataj prays each morning to see his business—and his team—through God's eyes, making his machine shop not just a workplace, but a place of worship. Building Character Transforms Lives: Developing character isn't just about discipline; it's about embodying excellence, goodness, and dignity. Dave Hataj's Craftsman Code helps people of all ages discover their purpose, self-worth, and a sense of calling, especially for those who may have been overlooked.

Send us Fan Mail“Trust yourself.” -Nuttha GoutierExclusive Insights from This Week's EpisodesScaling fast can quietly destroy the culture and founder capacity behind your success. Founder Nuttha Goutier reveals why the right people, intentional recovery, and clear priorities protect growth.Episode Highlights[00:12:00] Nuttha reveals the daily reset she uses before business pressures begin[00:23:00] Why nonstop work can create activity without clear thinking[00:25:00] The founder health warning that turns postponed recovery into forced downtime[00:27:00] How one poor founder decision can cost six months, a year, or even two years[00:29:00] Why focused work can outperform twice as many hours of grinding[00:38:00] The culture challenge Nuttha faced when preparing Sabai Thai Spa to franchise[00:39:00] Why money cannot compensate for the wrong employee or franchise partnerFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/567The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Ready to improve your working relationship with your patient techs? Join the co-hosts as they welcome nurse practitioner and former patient tech Abigail Buechner Baugh for an insightful story-filled conversation about how to communicate, build mutual respect, delegate effectively, and strengthen bedside teamwork with your patient techs for safer, smoother patient care.   SPECIAL GUEST Abby Buechner, DNP, AGACNP-BC, APRN, is an Adult-Gerontology Acute Care Nurse Practitioner at ECU Health with a background in critical care nursing and cardiac intensive care. Passionate about mentorship and professional development, she helped create ECU Health's APP mentoring program and recently completed her Doctor of Nursing Practice degree at Yale University, focusing on healthcare leadership, systems, policy, and advocacy for both patients and bedside nurses. MEET OUR CO-HOSTS Kellye' McRae, MSN-Ed, RN is a dedicated Med-Surg Staff Nurse and Unit Based Educator based in South Georgia, with 12 years of invaluable nursing experience. She is passionate about mentoring new nurses, sharing her clinical wisdom to empower the next generation of nurses. Kellye' excels in bedside teaching, blending hands-on training with compassionate patient care to ensure both nurses and patients thrive. Her commitment to education and excellence makes her a cornerstone of her healthcare team.   Marcela Salcedo, RN, BSN is a Floatpool nightshift nurse in the Chicagoland area, specializing in step-down and medical-surgical care. A member of AMSN and the Hektoen Nurses, she combines her passion for nursing with the healing power of the arts and humanities. As a mother of four, Marcela is reigniting her passion for nursing by embracing the chaos of caregiving, fostering personal growth, and building meaningful connections that inspire her work. Hayley Sweetser, MSN, APRN, AGCNS-BC, MEDSURG-BC, CPHQ, WTA-C is a Clinical Nurse Specialist in Newark, Delaware who provides support to patients and caregivers within the Acute Medicine Service Line at ChristianaCare. She is working towards reducing overall patient harm events within the service line through collaboration with bedside nurses, physicians, and other specialties. Hayley has a strong passion for medical-surgical nursing and has spent her whole nursing career in this specialty. She strives to advance medical-surgical nursing practice by encouraging alignment with evidence-based practice.   Eric Torres, ADN, RN, CMSRN is a California native that has always dreamed of seeing the World, and when that didn't work out, he set his sights on nursing.  Eric is beyond excited to be joining the AMSN podcast and having a chance to share his stories and experiences of being a bedside medical-surgical nurse.   Sydney Wall, RN, BSN, CMSRN has been a med surg nurse for 5 years. After graduating from the University of Rhode Island in 2019, Sydney commissioned into the Navy and began her nursing career working on a cardiac/telemetry unit in Bethesda, Maryland.  Currently she is stationed overseas, providing care for service members and their families.  During her free time, she enjoys martial arts and traveling.  Trish West, DNP, MSN, CMSRN, PCCN, CEN, NEA-BC, FAMSN is a passionate nurse leader whose career reflects both expertise and a heartfelt commitment to advancing patient care. Trish's credentials include being a Certified Medical Surgical Registered Nurse, Progressive and Emergency Nursing, Nursing Executive Advanced, and most recently, induction as a Fellow in the Academy of Medical Surgical Nursing. She enjoys spending time with her husband Mark and their five children. Her favorite motto, "Never underestimate the difference you can make," truly captures the spirit with which Trish approaches both professional and personal endeavors.     

Have you been told your labs are “normal” even though you know you don't feel like yourself? In this episode, I sit down with functional medicine practitioner Kristin Kliethermes to talk about the symptoms women are often told to accept as part of aging, from brain fog and anxiety to poor sleep, low energy, and changes in libido. Kristin breaks down the difference between normal and optimal lab results, how your hormones, gut health, and cortisol are connected, and what to know about hormone replacement therapy. We also talk about advocating for yourself when you feel dismissed and why taking care of your health transforms how you show up in your relationships, career, and business. Get ready to understand what your body is telling you and discover how good you can actually feel. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS 00:00 What happens to your business when you're not feeling your best. 03:00 Who were you before you became the woman you are today? 05:30 Why taking care of yourself doesn't make you a bad mom. 06:45 The health struggles women are often too embarrassed to talk about. 11:00 Why you don't have to accept feeling bad as you age. 13:15 What Kristin discovered was missing from conventional women's healthcare. 18:00 How does testosterone affect women beyond sexual health? 20:45 How to find the hormone replacement option that works best for you. 23:30 Why “normal” lab results don't always mean your health is optimal. 27:30 Signs of perimenopause that can show up before changes in your cycle. 31:00 Why your 40s, 50s, and beyond can be your best years. 36:00 How your gut, hormones, and cortisol work together. 39:15 How to advocate for yourself when your provider isn't listening. RESOURCES Text “HAPPY” to 8329051202 to get Kristin's lab guide and discover which labs to ask for. Get Kristin's free lab guide and learn more about working with her HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Kristin: @kristinleighwellness

Matt explores the brain's secret plumbing, a waste-clearance network once ignored for over a century. He explains how the glymphatic system flushes metabolic toxins like amyloid-beta during sleep. This "night shift" allows fluid to cleanse neurons, offering a key defense against cognitive decline.He also examines the latest debates, including norepinephrine's role in pumping fluid through rhythmic arterial squeezing, and contrasts natural sleep with drug-induced sedation, warning that aids may hinder this vital cycle. Tune in for a look at science in motion and the tides within our heads.Please note that Matt is not a medical doctor, and none of the content in this podcast should be considered medical advice in any way, shape, or form, nor prescriptive in any way.Optimize your sleep recovery! Combat tired legs with Hollow Socks. Made from soft, breathable baby alpaca, their graduated compression boosts circulation without suffocating. Matt loves them so much, he even forgot he was wearing them on a 10-hour flight! Buy 2, Get 2 Free at Hollowsocks.com. Tell them the Matt Walker Podcast sent you!Hydrate scientifically with LMNT, a sugar-free electrolyte mix backed by physiology and biochemistry. Try the permanent Lemonade Salt flavor for a balanced, clean boost without the sugar crash. Use Matt's link to get a free 8-count sample pack with any purchase: drinklmnt.com/mattwalker.As always, if you have thoughts or feedback you'd like to share, please reach out:Matt: Instagram @drmattwalker, X @sleepdiplomat, YouTube https://www.youtube.com/@sleepdiplomat

Four dogs. Four bite histories. Four families who were told euthanasia was the only humane option left. All four of those dogs are alive today. Four of our trainers break down exactly what caused the aggression, exactly what they changed, and how to stop dog aggression before it ever gets to that point.