Podcasts about optimize

What if the key to reducing chronic pain, improving mobility, sleeping better, and even slowing the effects of aging has been hiding in plain sight? In this fascinating episode of The Girlfriend Doctor Podcast, Dr. Anna Cabeca welcomes back naturopathic physician and quantum biology expert Dr. Catherine Clinton, author of Optimize, for a deep dive into one of the body's most overlooked healing systems: fascia. Together, they explore why fascia has been called the body's "Cinderella organ"—overworked, underappreciated, and essential for healthy movement, energy production, nervous system regulation, and longevity. Dr. Clinton explains how chronic stress, trauma, inflammation, hydration, mitochondrial function, and even our thoughts influence this remarkable connective tissue network. Dr. Anna also shares her personal journey through PTSD, insomnia, heart coherence, equine therapy, and a profound experience with dry fasting that transformed her understanding of the body's electrical nature and healing potential. You'll discover practical ways to support your fascia and nervous system through movement, light exposure, hydration, gratitude, circadian rhythms, and simple daily habits that help your body shift from survival mode into true healing. Whether you're dealing with frozen shoulder, stiff joints, chronic inflammation, autoimmune challenges, burnout, or simply want to optimize your health as you age, this conversation offers a refreshing perspective on the future of medicine—one that begins by helping the body feel safe enough to heal.   Key Timestamps 00:00 – Why frozen shoulder, joint pain and stiffness may be connected to fascia 04:45 – Trauma, chronic stress, inflammation and the nervous system 11:50 – Heart coherence, gratitude and retraining the brain for healing 18:10 – Can the body truly heal if it doesn't feel safe? 23:20 – Dr. Anna's equine therapy experience and what horses reveal about our nervous system 31:10 – What fascia really is—and why it's far more than connective tissue 39:30 – Piezoelectricity: how fascia generates the body's electrical energy 49:15 – Why hydration, mitochondria and movement keep fascia healthy 58:30 – Structured water, minerals and optimizing cellular hydration 1:09:20 – Daily habits for optimizing energy, longevity and healing through quantum biology 1:17:30 – Final takeaways: reconnecting with nature, joy and the body's innate healing intelligence   Memorable Quotes Dr. Catherine Clinton: "Trauma really is defined by anything the system can't handle. It's not the event—it's what overwhelms the system." Dr. Catherine Clinton: "The body needs to feel safe before it can shift into rest, repair, and healing." Dr. Catherine Clinton: "Pain, inflammation, and disease can be viewed as a loss of electrical charge within the body." Dr. Catherine Clinton: "Movement hydrates fascia. When fascia is hydrated, it glides, communicates, and generates electrical energy more effectively." Dr. Catherine Clinton: "Each relationship we build with nature is an invitation back to safety, resilience, and healing." Dr. Anna Cabeca: "Healing is so much bigger than chasing symptoms." Dr. Anna Cabeca: "Your energy doesn't lie. You may think you're holding it together, but your body tells the truth." Dr. Anna Cabeca: "If it brings you joy, you're on the right track." Dr. Anna Cabeca: "Investing in your physical health is investing in your physical wealth." Dr. Anna Cabeca: "Don't be overwhelmed. Just choose one next right step toward healing." Resources Mentioned:

Blood sugar is the master dial. If your energy crashes at 3pm, if the cravings run you, if the belly weight will not move no matter how clean you eat, this is not a willpower problem. It is a blood sugar problem, and it is fixable. In this episode I break down blood sugar for women from the ground up: what glucose and insulin actually do, the six levers that throw them off, the full diabetes spectrum from prediabetes through Types 1 to 4 (including the lean, skinny fat Type 4 that surprised me), and the exact labs and CGMs to run. Then I give you my full stack across four pillars: nutrition, lifestyle, supplements, and peptides. I also get into how the GLP-1s and the growth hormone peptides move your blood sugar in opposite directions, PMOS (the newly renamed condition you have known as PCOS) where insulin is the real root, and how to actually get a CGM here in Canada now that the US apps like Levels do not ship north of the border. If you want me to build this protocol with you, you can book a free call here.   Timestamps: 04:15 - What blood sugar is: glucose and insulin 07:38 - Lever 1: spikes, crashes, and cravings 11:31 - Lever 2: insulin, belly fat, and fat storage 15:45 - Lever 3: insulin resistance and HOMA-IR 19:17 - Lever 4: glycation and your HbA1c 24:04 - Lever 5: cortisol, how stress spikes sugar 26:29 - Lever 6: your hormones, cycle, and perimenopause 34:16 - The diabetes spectrum: prediabetes and Types 1 to 4 46:17 - Symptoms: how to tell your blood sugar is off 48:03 - Labs and CGMs, and how to get one in Canada 57:06 - Pillar 1: nutrition to flatten the spike 1:13:55 - Pillar 2: lifestyle, walking, muscle, sleep 1:18:45 - Pillar 3: supplements (magnesium, inositol, berberine) 1:25:43 - Pillar 4: peptides, GLP-1s, and PMOS Resources: Work with me one-on-one. The Her Stack Planner (digital or prints at home). My trusted Peptide Source Guide. Join The LongHer Life Longevity Community. Products mentioned: Run your labs with SiPhox Health (code BRITTANY20). Function Health full-body labs (US). NiaHealth labs (Canada). Baja Gold minerals and electrolytes. Code BIOHACKINGBRITTANY. Ovii Metabolic Sync. Code BIOHACKINGBRITTANY. Let's connect: Instagram, TikTok, Facebook Shop my favorite health products. Listen on Spotify, Apple Podcasts, YouTube Music. This is for educational purposes only. This is not medical advice.

Highlights from the PER® CME activity "Cases and Conversations: Applying the Evidence – Real-World Strategies to Optimize Care for Patients With Myelofibrosis" — this podcast is not certified for credit. To participate in the full accredited activity and earn CME credit, use the link below.In this podcast, experts Ruben Mesa, MD, FACP; Andrew Kuykendall, MD; and Sangeetha Venugopal, MD, MS; discuss evolving management strategies for patients with MF, and considerations for selecting therapy based on patient-related and disease-related factors.Earn CME credit by completing the full accredited activity (available through June 29, 2027): https://www.gotoper.com/courses/cases-and-conversations-applying-the-evidence-real-world-strategies-to-optimize-care-for-patients-with-myelofibrosis-jadnThis podcast, including the narration, was developed by PER® (Physicians' Education Resource®, LLC) editorial staff from the full online CME activity developed with these faculty. The narration was voiced by a PER staff member or by an AI tool. The podcast contains no product advertising. The full activity is supported by educational grants from Bristol Myers Squibb and PharmaEssentia.This content is for educational purposes only and is not a substitute for the independent clinical judgment of a health care professional. Faculty may discuss investigational or off-label uses; consult prescribing information for any products discussed.

In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.Chapters:00:00 Introduction and Episode Overview00:17 Challenges with Technology and Setup00:30 Introduction to ChatGPT Ads and Platform Insights00:58 SEO vs AEO: What's the Difference?01:26 Understanding Search Engine Optimization and Answer Engine Optimization02:02 Should You Invest in SEO Now?02:30 Clarifying SEO, GEO, and Generative Engine Optimization03:06 How Answer Engines Are Replacing Search Engines03:42 The Shift from Rankings to Recommendations04:15 Using Search Engines for Direct Source Verification04:56 The Changing Role of Search in Customer Awareness Levels05:36 Branded Search and Its Importance06:01 The Evolving Nature of Search Optimization06:19 Optimizing for Recommendations, Not Rankings07:15 Bidding Strategies on Competitors and Trademark Terms08:40 Cost-Effective Strategies for Competing in Answer Engines10:00 Practical Approach for Business Owners11:00 From Rankings to Recommendations: New Optimization Goals12:08 The Role of Evidence and Proof in AI Recommendations13:15 Creating Credibility and Authority for Search Engines14:06 Content Strategy for AEO Success15:29 Schema and Technical SEO for AI16:29 Building the Neural Network: Assets and Relationships17:32 Practical Steps to Optimize for AI and Answer Engines18:36 Focusing on Questions, Not Keywords19:10 Gathering Evidence to Prove Authority20:39 Distribution, Freshness, and Uniqueness in Content21:26 The Importance of Original and Contrarian Content22:29 Using the Skyscraper Strategy for AI Optimization23:46 Reverse Engineering Top Sources and Cited Content25:38 Prioritizing Strategies Based on Business Needs26:09 Shifting Budgets from SEO to AEO27:05 Content and Embedded Influencers for Organic Growth28:14 Paid Search and Branded Terms for Immediate Impact29:41 Balancing Organic and Paid Strategies33:02 The Role of Authority and Evidence in AI Rankings36:34 Starting with Paid Search and Organic Content37:49 The Future of Search and Business Strategy40:13 Encouragement to Experiment and Share Results42:22 Final Thoughts and Wrap-upConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

You're not broken. Your light environment is. If you're waking up at 3 AM and staring at the ceiling for hours, struggling with menopause insomnia, or feeling exhausted despite getting "enough" sleep, this episode reveals the missing piece almost nobody is talking about. Dr. Anna sits down with Dr. Catherine Clinton—licensed naturopathic physician, educator, author of Optimize, and Founder of the Quantum Biology Health Institute—to explore the emerging science of quantum biology and how light, circadian rhythms, mitochondria, and your environment influence sleep, hormones, metabolism, and healthy aging. After overcoming Lyme disease and two autoimmune conditions, Dr. Clinton has spent nearly two decades helping people restore health by working with their biology instead of fighting it. In this conversation, you'll discover: Why progesterone declines by up to 75% between ages 35 and 50, and why that makes sleep so much harder The surprising reason so many women wake up between 2–4 AM Why checking your phone first thing in the morning spikes cortisol and sabotages your sleep that night How just 5 minutes of natural morning sunlight can reset your circadian rhythm, improve mood, support hormone balance, and boost metabolism The simple evening routine—including lighting, temperature, magnesium, tart cherry, and more—that prepares your brain for deep, restorative sleep Why your skin responds to light too, and what that means for your bedroom environment Before you reach for another supplement, peptide, or sleep aid, learn why optimizing your light environment may be the foundation your body has been missing all along. Stay tuned for Part 2, where Dr. Anna and Dr. Catherine dive into fascia, vagus nerve health, trauma, and the body's remarkable ability to heal. If you enjoyed this episode, subscribe, leave a review, and share it with the woman in your life who's also awake at 3 AM wondering why she can't sleep.     Key Timestamps 00:00 — Welcome and why sleep is the #1 complaint in Dr. Anna's community 02:30 — What is quantum biology, and why modern medicine is just catching up to it 05:00 — Progesterone's 75% decline from 35–50 and its direct link to anxiety and insomnia 08:30 — The science of waking at 2–4am and why it's so common in perimenopause 11:00 — Morning light exposure: why grabbing your phone first thing spikes cortisol 15:00 — The 7-day sunrise challenge and what happened when Dr. Anna's community tried it 20:00 — Making light exposure realistic (you don't need bare feet on grass every day) 27:00 — Evening light: salt lamps, blue light blockers, and the "campfire effect" on melatonin 30:00 — The evening supplement stack: tart cherry, magnesium L-threonate with glycinate 33:00 — Bedroom environment: temperature, blackout curtains, EMFs, and lux thresholds 38:00 — Does light on skin (not just eyes) disrupt sleep, even with an eye mask on? 42:00 — Closing thoughts and what's coming in Part 2 (fascia, vagus nerve, trauma)   Memorable Quotes "You're not broken. Your light environment is." "A good night's sleep starts with a good morning routine." — Dr. Anna Cabeca "LED light is like processed food. Natural sunlight is whole nutrition for your cells." — Dr. Catherine Clinton "You can't out-supplement an unhealthy lifestyle or toxic environment." — Dr. Catherine Clinton "There's only so many lasers, supplements, hormones, and peptides we can take. We have to get the foundations right." — Dr. Anna Cabeca "Healing happens when we work with our biology—not against it." — Dr. Catherine Clinton     Resources Mentioned:

You do not need a massive marketing budget to start showing up on Google. We break down five high impact SEO moves that design and remodeling companies can tackle first, especially if you are tired of relying only on referrals or expensive ads. Jason shares the same practical guidance he gives other remodelers when they ask what they can do now, on their own, to build momentum with search.We start with the foundation: your Google Business Profile. We talk about fully completing the profile, using the available space to describe services in detail, and making small but meaningful updates like holiday hours. Then we shift into local SEO strategy, including creating city pages and using location based keywords so you can compete in your real service area and improve your chances of landing in the map pack for “remodeler near me” searches.From there, we get into content that actually differentiates you: documenting the design and remodeling journey from the first meeting through selections, demolition, installation, and the final reveal. We also cover why reviews matter for both rankings and trust, when to ask for them, and how video or detailed written feedback can help. We close with user experience tips, including mobile optimization and site speed, so your website performs well for both visitors and search engines.If you found this helpful, subscribe, leave a review, and share the episode with a design pro who wants more qualified leads from SEO. What is the first fix you are going to make?Below are the Top 10 tips discussed:Optimize for Local Search Everywhere: Focus heavily on city-specific service pages, Google Business Profile optimization, and local keywords to dominate local search results.Create Project-Based Content: Showcase detailed before-and-after projects, case studies, and renovation stories to build authority and rank for long-tail searches.Prioritize Google Business Profile (GBP): Consistently update photos, reviews, services, posts, and FAQs because GBP remains critical for local lead generation.Use AI-Assisted SEO Strategically: Use AI tools for research, outlines, optimization, and scaling content while keeping the expertise and voice human.Build Topical Authority: Create clusters of content around kitchens, bathrooms, additions, cabinetry, and remodeling topics to improve overall search relevance.Optimize for Voice & Conversational Search: Write content that answers natural homeowner questions since voice and AI-assisted search continue to grow.Focus on High-Quality Visual SEO: Properly optimize project images, alt text, video content, and file names because visual search is becoming increasingly important.Improve Website Speed & User Experience: Fast-loading, mobile-friendly websites with strong navigation and clear calls-to-action rank and convert better.Generate Consistent Reviews & Reputation Signals: Positive reviews across Google and other platforms strongly influence rankings, trust, and conversions.Create Content for Every Stage of the Remodeling Journey: Develop SEO content that helps homeowners from inspiration and budgeting to hiring and project planning.Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our Academy sessions and workshops:https://www.designerdiscussions.com/academy.htmlDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar GuideDesigner Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Send us Fan Mail“Welcome success faster by leaning into relationships knowing you're not alone.”-Randy VlasicExclusive Insights from This Week's EpisodesA successful exit can leave a founder with cash, no identity, and no plan for what comes next. Founder and CEO Randy Vlasic reveals the post-exit mistakes that damaged his direction, confidence, and family life.Episode Highlights[00:04] From MLM and mortgage sales to building a logistics company[00:07] The rushed acquisition decision Randy would handle differently today[00:09] Why every founder needs a clear post-exit plan before signing[00:14] Losing the business, identity, motivation, and direction after the earnout[00:25] How hiring experienced leaders removed the founder bottleneck[00:41] The AI investment mistake that forced a return to simple automation[00:45] Why relationships, mentors, and outside guidance accelerate successFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/560The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Most founders treat fundraising like a necessary evil — something to endure, survive, and move past so they can get back to building. Jason Fishman, founder and CEO of Digital Niche Agency, has spent a decade proving that's exactly backwards.With over 500 deals under his belt and campaigns that have collectively generated hundreds of millions in revenue and capital raised, Jason breaks down how modern founders are using regulated investment crowdfunding (Reg CF, Reg A+, and Reg D) not just to fill their bank accounts, but to build armies of shareholders, brand advocates, and strategic partners. The real asset isn't the money — it's the 20,000 investors who now want you to win and will tell everyone they know.This episode is a masterclass in treating your capital raise as a full-blown marketing campaign.Key Takeaways4:14 — How Jason discovered fundraising is a marketing exercise. Working at a social gaming company in LA, he created 75 versions of a pitch deck and saw firsthand the inefficiencies — and the upside — of a well-executed raise.7:01 — Why the warm-intro VC mindset is outdated. The traditional approach limits founders to who they know. Reg CF and Reg A+ let you target anyone — including non-accredited investors — and build a shareholder base of tens of thousands.8:48 — The planning principle most founders ignore. If you need funds in a year, start today. Fundraising isn't a sprint — it requires seeding relationships and building infrastructure long before you launch.10:48 — The traffic math behind a successful Reg CF campaign. You need 50,000–100,000 visits to an offering page to generate ~1,000 investments. Understanding digital marketing metrics — not just dollars raised — is the real measure of momentum.14:37 — Reg D vs. Reg CF vs. Reg A+ — how to choose. A clear breakdown of all three exemptions: who can invest, minimum investment levels, filing complexity, timelines, and when each makes sense for your stage.22:05 — How crowdfunding creates negotiating leverage with VCs. A graphene-industry client hit their full $5M Reg CF raise in 43 days — then used that crowd as a "waiting list" to walk away from unfavorable VC terms.23:52 — Which industries work best for community-driven raises. It's not just consumer brands. B2B companies, biotech, modular homes, and AI companies are all succeeding — what matters is a compelling market narrative.28:34 — Storytelling is the real conversion lever. The 3-1-3 method: break your pitch into 3 sentences, compress to 1 sentence, then distill to 3 words. If someone can't repeat your idea at a coffee shop, they won't invest or refer.36:55 — The #1 mistake founders make when marketing a raise. Not starting early enough — and assuming the offering page will do the work. The top 10% of deals get the majority of investments; the bottom 50% do no marketing at all.40:28 — The right vs. wrong way to use AI in your raise marketing. AI slop is rampant. The rule: don't use it unless it's better than human. AI accelerates experts — it doesn't replace them.42:47 — The future of capital formation is large crowds, fast. Prediction markets, digital communities, and A-list endorsements point toward a world where raises fill overnight — whoever builds the audience first wins.Tweetable Quotes"Twenty thousand investors isn't twenty thousand line items on a cap table. It's twenty thousand people who now want you to win — and who will tell everyone they know." — Jason Fishman"The community, the audience, is actually the most valuable part. It is a marketing exercise well beyond the funds raised." — Jason Fishman"If you fail to plan, you plan to fail. Look at fundraising as already accomplished — then figure out the steps to get there." — Jason Fishman"The fewer words used, the better. People need to be able to understand what you do so well that they feel comfortable explaining it to someone else." — Jason Fishman"AI slop is far too prevalent. Don't use it unless it's better than human — for any software, any tool, any AI." — Jason Fishman"If I scroll your offering page and the headlines don't sell me, I'm gone. It could be the most amazing company ever — but the storytelling sold you short." — Jason Fishman"Raise money like you're building a following, not begging for a bailout." — Jeff MainsSaaS Leadership Lessons1. Your investors are your first growth channel — treat them that way. The companies winning with community raises aren't just collecting capital. They're recruiting advocates. Every shareholder is a potential referral source, customer, and word-of-mouth engine. Build your raise strategy like a customer acquisition funnel, not a one-time event.2. Plan your raise 12 months before you need the money. Fundraising has a long cycle — regulatory filings, audience warming, relationship seeding. Founders who wait until they need capital have already lost the game. Start building your investor community before your runway demands it.3. The offering page is your highest-stakes landing page. Optimize it like one. You need 50,000–100,000 visits to generate ~1,000 investments. Apply e-commerce conversion thinking: glance test, bold headlines, social proof above the fold, and clear immediacy (time-limited share prices, investment bonuses). If the headlines don't convert, the product never gets a chance.4. Simplicity isn't dumbing down — it's the highest form of clarity. Use the 3-1-3 method: 3 sentences → 1 sentence → 3 words. If your investor can explain your company at a dinner table, they will. If they can't, they won't invest — and they definitely won't refer anyone. Complexity kills conversion.5. Crowdfunding creates leverage — don't give it away too early. A crowd of investors is a negotiating asset. Founders with a demonstrated ability to raise from retail investors can walk away from unfavorable VC terms and return to the crowd. This only works if you've built the infrastructure before you need the leverage.6. Diversify your capital-raise strategy the same way you diversify your marketing stack. Don't put all your eggs in one basket — not in SEO, not in one broker-dealer, not in one VC relationship. The founders who succeed build multiple traffic sources, multiple audience touchpoints, and multiple investor pipelines working simultaneously. One channel is fragility. Multiple channels are momentum.Guest Resourcesjfishman@digitalnicheagency.comdigitalnicheagency.comhttps://www.linkedin.com/in/jafishman/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

You're not broken. Your light environment is. If you're waking up at 3 AM and staring at the ceiling for hours, struggling with menopause insomnia, or feeling exhausted despite getting "enough" sleep, this episode reveals the missing piece almost nobody is talking about. Dr. Anna sits down with Dr. Catherine Clinton—licensed naturopathic physician, educator, author of Optimize, and Founder of the Quantum Biology Health Institute—to explore the emerging science of quantum biology and how light, circadian rhythms, mitochondria, and your environment influence sleep, hormones, metabolism, and healthy aging. After overcoming Lyme disease and two autoimmune conditions, Dr. Clinton has spent nearly two decades helping people restore health by working with their biology instead of fighting it. In this conversation, you'll discover: Why progesterone declines by up to 75% between ages 35 and 50, and why that makes sleep so much harder The surprising reason so many women wake up between 2–4 AM Why checking your phone first thing in the morning spikes cortisol and sabotages your sleep that night How just 5 minutes of natural morning sunlight can reset your circadian rhythm, improve mood, support hormone balance, and boost metabolism The simple evening routine—including lighting, temperature, magnesium, tart cherry, and more—that prepares your brain for deep, restorative sleep Why your skin responds to light too, and what that means for your bedroom environment Before you reach for another supplement, peptide, or sleep aid, learn why optimizing your light environment may be the foundation your body has been missing all along. Stay tuned for Part 2, where Dr. Anna and Dr. Catherine dive into fascia, vagus nerve health, trauma, and the body's remarkable ability to heal. If you enjoyed this episode, subscribe, leave a review, and share it with the woman in your life who's also awake at 3 AM wondering why she can't sleep.     Key Timestamps 00:00 — Welcome and why sleep is the #1 complaint in Dr. Anna's community 02:30 — What is quantum biology, and why modern medicine is just catching up to it 05:00 — Progesterone's 75% decline from 35–50 and its direct link to anxiety and insomnia 08:30 — The science of waking at 2–4am and why it's so common in perimenopause 11:00 — Morning light exposure: why grabbing your phone first thing spikes cortisol 15:00 — The 7-day sunrise challenge and what happened when Dr. Anna's community tried it 20:00 — Making light exposure realistic (you don't need bare feet on grass every day) 27:00 — Evening light: salt lamps, blue light blockers, and the "campfire effect" on melatonin 30:00 — The evening supplement stack: tart cherry, magnesium L-threonate with glycinate 33:00 — Bedroom environment: temperature, blackout curtains, EMFs, and lux thresholds 38:00 — Does light on skin (not just eyes) disrupt sleep, even with an eye mask on? 42:00 — Closing thoughts and what's coming in Part 2 (fascia, vagus nerve, trauma)   Memorable Quotes "You're not broken. Your light environment is." "A good night's sleep starts with a good morning routine." — Dr. Anna Cabeca "LED light is like processed food. Natural sunlight is whole nutrition for your cells." — Dr. Catherine Clinton "You can't out-supplement an unhealthy lifestyle or toxic environment." — Dr. Catherine Clinton "There's only so many lasers, supplements, hormones, and peptides we can take. We have to get the foundations right." — Dr. Anna Cabeca "Healing happens when we work with our biology—not against it." — Dr. Catherine Clinton     Resources Mentioned:

Chapter 1: The Four-Year Pivot & Automation (00:01 – 03:43) A realistic assessment of the modern voiceover landscape. The conversation breaks down why doubling down on specific performance sectors combats the rise of generative AI, and shatters the panic surrounding long-form narration. Chapter 2: The IVR Evolution & NAVA (03:44 – 06:58) An analysis of the sectors most impacted by digital cloning, particularly telephony and IVR. The chapter covers historical warnings regarding voice data and introduces the operational growth of NAVA. Chapter 3: Corporate Blueprints & Intuition (06:59 – 11:24) A look into how a corporate career in insurance claims adjusting hands entrepreneurs the ultimate blueprint for business autonomy and time tracking. The discussion covers handling conflicting advice from industry mentors. Chapter 4: The LinkedIn Relationship Engine (11:25 – 14:49) The exact steps required to transform a standard profile into an organic, inbound lead-generation machine without spending money on premium platform upgrades. Chapter 5: Unconferences and Content Longevity (14:50 – 18:20) A breakdown of how simple, de-mystified business structures resonate best with creatives, featuring a look into long-term product modernization and content upkeep. Chapter 6: Paywalls & Parallel Accountability (18:21 – 28:04) Tactical advice on how to maintain dominant search functionality even as features get locked behind corporate paywalls, alongside a unique virtual co-working strategy that crushes procrastination. Chapter 7: Outsourcing & Dropping the Stress (28:05 – End) How to maintain tight creative control over a brand while strategically outsourcing administrative labor. The episode wraps with a reality check on social media posting schedules and child voice talent safeguards. Top 10 Boss Takeaways Human nuance remains un-clonable: Synthetic models cannot replicate the organic emotional transitions that define elite commercial performance. Continuous education is structural protection: Entrepreneurs must treat business development and tech training as non-negotiable daily habits. Run your business on intuition: Rely on common sense rather than chasing low-cost, race-to-the-bottom marketplace trends. Treat networking profiles like a mini-website: A professional profile must operate as a sleek landing page complete with clear social proof. Master the three pillars of direct outreach: High-converting marketing relies on a streamlined sequence: Optimize, Connect, and Message. Leverage parallel co-working sessions: Bypass administrative procrastination by setting up parallel focus blocks with an accountability partner. Retain vision when outsourcing: Scaling a business requires delegation, but the owner must always retain absolute control over the brand's trajectory. Give yourself permission to breathe: Focus entirely on the substance of marketing rather than the arbitrary frequency of a social media posting schedule. Audit service agreements closely: Talent must actively protect their biological voiceprints by ensuring explicit protective clauses are embedded into every contract. Hold corporate standards for child talent: Treat child performances as a legitimate business by enforcing standard industry rates and following official best practices.  

Are there some Hebrew words that you need to know as a Christian? Pastor, author, and filmmaker Ed Grifenhagen, whose unique perspective bridges Jewish tradition and Christian belief, reveals the profound impact of Hebrew words on understanding scripture and God's promises. He uncovers how ancient words like "shalom" and "Elohim" carry deep meaning that can revolutionize your spiritual growth and illuminate the connection between the Old and New Testaments. Whether you're seeking a richer Bible study or hoping to share your faith more authentically, this conversation is packed with insights and practical wisdom to help you flourish in your walk with God. In This Episode: From Synagogue to Savior: Ed Grifenhagen shared his story of growing up observant, discovering the Bible for himself, and encountering Jesus for the first time at age 35. Connecting the Dots: Learn how Hebrew words and Old Testament stories point to Christ—like the blood of the Passover Lamb (Pesach) foreshadowing Jesus as the Lamb of God. The Power of "Shalom": Find out why "shalom" in Scripture means so much more than "prosperity," and how understanding the depth of these terms can transform your walk with God. Remember: Discover the vital role of remembering God's faithfulness and how writing down His works in your life can change your spiritual journey 08:35. Practical Evangelism: Ed Grifenhagen emphasizes the importance of meeting people where they are, building relationships, and letting the Holy Spirit lead as you share faith—there's no "one size fits all."  Featured Hebrew Word Elohim: The very first name of God in Genesis—plural by form, hinting at the Trinity and the magnificence of God. Ed encourages you to ponder and pray this name as you draw closer to the Lord. Ready to Dig Deeper? Get the Book: 365 Hebrew Words Every Christian Should Know is available on Amazon, as well as major retail stores like Walmart, Barnes & Noble, and local booksellers. Connect With Ed Grifenhagen: Visit edgrifenhagen.com and follow him on Facebook and Instagram for devotionals and more resources. Action Step: This week, choose one Hebrew word—like shalom or Elohim—and meditate on its meaning. Journal how it shifts your perspective as you read Scripture! We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Live your healthiest life with Sustainable Healthy Weight Loss! Tina Yeager's unprecedented whole-person program is bundled with profound insights and tools to help you embrace the revitalized, slimmer you that you might never have dreamed possible! OR Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager

Send us Fan Mail“Trust yourself knowing that you're capable of more.”-Molly Rose SpeedExclusive Insights from This Week's EpisodesFounder freedom disappears when delegation is scattered. Molly Rose Speed reveals how unclear systems, weak onboarding, and the wrong VA fit create hidden growth drag.Episode Highlights00:08:00 Why founders lose freedom by keeping their hands in every cookie jar00:10:00 The interview questions that reveal whether a VA understands business00:12:00 Why scattered delegation sets even great assistants up to fail00:14:00 How AI changes the assistant role without replacing human judgment00:25:00 The hidden cost of saying it is faster if I do it myself00:28:00 Why a 30, 60, 90-day onboarding rhythm changes the relationship00:37:00 The SOP mistake that lets knowledge walk out the doorFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/559The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Joel Brewer, founder and CEO of Brewer Digital, joins Jeff Mains on Future Proof Founder to cut through the AI hype and get practical about what it actually means to build software in 2025. Joel brings a developer's perspective to a conversation that's usually dominated by non-technical voices — and the result is a grounded, honest look at how early-stage SaaS founders can work with engineering teams, avoid costly mistakes, and use AI as a tool rather than a crutch.From rescuing failed offshore builds to helping non-technical founders navigate Claude Code, Joel shares what he's learned from 13 years in the startup trenches. The conversation covers sandbox environments, the evolving definition of a senior engineer, the difference between bootstrapped and VC-backed engineering cultures, and why clear goals — not shiny tools — are still the most valuable thing in any founder's arsenal.Key Takeaways3:46 — Joel shares how getting fired launched his 13-year journey building Brewer Digital from freelance Rails work to a full software development agency for early-stage founders.6:59 — Goals before tools. Joel's antidote to AI-driven chaos: go back to basics. Know where you're headed before you pick up a tool. AI accelerates whatever you point it at — including anxiety.11:36 — The sandbox lesson. Real-world story: a client went rogue with Claude Code and made changes directly to a production database, thinking they were just experimenting. Sandboxes exist for a reason.14:15 — The new definition of a senior engineer. From Google I/O: senior engineers used to be defined by what they could build that others couldn't. Now, they're defined by what they understand that others don't — especially critical as AI writes more code.15:17 — The construction metaphor. AI doesn't eliminate the need for engineers — it expands what's possible to build. We went from huts to skyscrapers with better tools. The same shift is happening in software.19:36 — Communication breaks before code does. When Joel steps into a failed project, the first red flag he looks for isn't the codebase — it's whether communication between founders and engineers has broken down.21:08 — Optimize for the right thing. Feedback loops are powerful — but only if you've already defined what you're optimizing for. Shipping features faster means nothing if the features aren't moving the needle.24:21 — The Southwest Airlines principle. Joel shares a CEO quote about the real goal of flying a plane — not the technical operation, but getting someone home for Christmas. The same applies to product teams: the feature is never the goal.25:52 — Bootstrapped vs. VC-backed engineering cultures. Bootstrappers tend toward capital efficiency and caution. VC-backed companies optimize for velocity and growth at scale. Different goals, different cultures — both valid depending on the mission.30:21 — What gets lost when AI replaces people. When you replace humans with agents, you lose humanity and irreplaceable individual creativity. Joel argues that sitting with a notebook for 15 minutes can still outperform an hour with AI for generating genuinely inspired thinking.33:36 — Advice for non-technical founders hiring developers. Know your goals for the product before the first engineering conversation. Engineers love solving problems — if you don't guide them with clear goals, they'll solve the wrong one brilliantly.35:03 — The future of founder-engineering relationships. AI removes code-writing as the bottleneck. The new bottleneck is communication — rapid testing, alignment, and iteration between product, founder, and engineering.38:24 — Complexity kills growth. AI tools are excellent at adding complexity. Founders who learn to fight that tendency — preferring simplicity and brevity — will have a structural advantage.Tweetable Quotes"AI becomes a tool when you know where you're headed. If you don't know your destination, AI just helps you get lost faster." — Joel Brewer"A senior engineer used to be someone who could build what others couldn't. Now, they're someone who understands what others don't." — Joel Brewer"The sandbox isn't optional. You can ask Claude to change your production database, and it will. Enthusiastically." — Joel Brewer"Complexity kills growth. AI is really good at adding complexity. That's a problem worth solving on purpose." — Joel Brewer"I sat down with a notebook for 15 minutes and had more genuinely inspired ideas than an hour with AI. People can still think. That's not nothing." — Joel Brewer"If your imagination is unlimited, AI doesn't replace you — it just lets you build the skyscraper instead of the hut." — Joel Brewer"We're not very good at predicting the future. And when there's a lot of money involved in selling a specific version of it, that's worth keeping in mind." — Joel BrewerSaaS Leadership Lessons1. Start with goals, not tools. The most expensive AI mistakes happen when founders adopt a tool and then search for a use case. Reverse the order: define what you're trying to accomplish, then evaluate whether AI actually serves that goal. Tool-first thinking creates fast, sophisticated chaos.2. Build a sandbox culture — literally and figuratively. Non-technical founders experimenting with AI-assisted development tools need guardrails. In software, that means sandboxed environments separated from production. In leadership, it means creating space for experimentation that doesn't put the business at risk. Permission to explore is only valuable when the blast radius is contained.3. The new competitive edge is understanding, not output. As AI commoditizes the ability to generate code, copy, and content, the strategic advantage shifts to comprehension — people who understand why something works, what the architecture actually does, and when not to build something at all. Leaders who can explain the machine are worth more than leaders who can only operate it.4. Communication is the bottleneck AI just uncovered. Before AI, writing code was slow enough that communication gaps could hide. Now that code can be written in hours, the limiting factor is alignment — between founders and engineers, product and market, vision and execution. Founders who invest in communication infrastructure will outpace those who just invest in faster tools.5. Tie every feature to a business outcome — before the first line of code. Engineers are problem-solvers. They will build what you put in front of them. If the problem you hand them isn't connected to a business goal, they'll build the wrong thing exceptionally well. Make the goal explicit, measurable, and understood by the whole team before any work begins.6. The human element isn't a liability — protect it. When every company is using similar AI stacks, the differentiator becomes the people. Human creativity — particularly the kind that emerges from unstructured thinking time — is increasingly rare and undervalued. The best leaders will use AI to create more space for deep thinking, not less.Guest Resourcesjoel@brewerdigital.com www.brewerdigital.com https://www.linkedin.com/in/joel-brewer-69680037/ Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

Matt examines the neurobiology of love, defining it as a reward system rather than just an emotion. He breaks love into three systems: lust (hormones), attraction (dopamine), and attachment (oxytocin). Using brain scans and prairie vole studies, he explains why romance feels like "madness" and why love is neurologically "blind."Discussing long-term passion, Matt notes that some couples sustain dopamine-rich attraction for decades. He details how intimacy regulates stress and how orgasms require the brain to "switch off" control. While biology drives us, Matt argues that humans can consciously choose to build deep, lasting bonds through vulnerability.Please note that Matt is not a medical doctor, and none of the content in this podcast should be considered medical advice in any way, shape, or form, nor prescriptive in any way.Optimize your sleep recovery! Combat tired legs with Hollow Socks. Made from soft, breathable baby alpaca, their graduated compression boosts circulation without suffocating. Matt loves them so much, he even forgot he was wearing them on a 10-hour flight! Buy 2, Get 2 Free at Hollowsocks.com. Tell them the Matt Walker Podcast sent you!Hydrate scientifically with LMNT, a sugar-free electrolyte mix backed by physiology and biochemistry. Try the permanent Lemonade Salt flavor for a balanced, clean boost without the sugar crash. Use Matt's link to get a free 8-count sample pack with any purchase: drinklmnt.com/mattwalker.As always, if you have thoughts or feedback you'd like to share, please reach out:Matt: Instagram @drmattwalker, X @sleepdiplomat, YouTube https://www.youtube.com/@sleepdiplomat

Your dog isn't broken. Most reactive dog training just skips the foundation. In this episode, we walk through the framework we use at Canine Revolution to rehab reactive dogs that other trainers called unfixable.

Chris Badgett discusses six useful and very successful methods for improving the online course and membership website checkout process in this LMScast episode. According to him, checkout optimization is one of the most effective ways to boost income without boosting marketing expenditures because around 70% of visitors who reach the checkout page never finish their […] The post 6 Ways To Optimize Your Course And Membership Checkout appeared first on LMScast.

On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net. The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.

#985 Ever wondered how to turn AI knowledge into $1,000-an-hour consulting income? In this episode — part 1 of a 2-part series — Corey Ganim, host of the Build with AI podcast and owner of ReturnMyTime.com, joins us to break down his "AI Concierge" business model: a done-with-you consulting offer where he helps seven- and eight-figure businesses audit, optimize, and automate their workflows using Claude. Corey walks through his AOA framework (Audit, Optimize, Automate), explains how he structures recurring engagements with biweekly strategy calls, Voxer access, and a client-facing Notion hub, and shares exactly how he prices the offer — starting at $1,200/month and scaling up to $2,000/month per client. Tune in to learn how to package your time into a high-value recurring offer, avoid the common pitfalls of automating broken processes, and build your own AI business in a box! What we discuss with Corey: + What is an "AI concierge" offer + Done-with-you consulting model + Typical client profile & revenue size + Why business owners fear AI adoption + Using AI assessments as a foot-in-the-door + The AOA framework: Audit, Optimize, Automate + Turning workflows into Claude Skills + Voxer for always-on client access + Notion hub for tracking ROI + Pricing ladder: $1,000+ per hour Thank you, Corey! Check out Part 2 of this episode. Check out Corey Ganim at CoreyGanim.com. Check out Return My Time at ⁠ReturnMyTime.com⁠. Get the free AI Concierge Offer Blueprint. Listen to ⁠The Build With AI Podcast⁠. Contact Corey at corey@returnmytime.com. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy Lonsberry is redefining what welding robots can do, and in this conversation, he reveals how AI is pushing manufacturing beyond the limits of traditional automation. In this episode, Mike Oitzman and Gene Demaitre sit down with Andy Lonsberry, CEO of Path Robotics, to explore how his team is using AI, reinforcement learning, and real-time visual feedback to make welding robots smarter, more adaptive, and capable of handling complex real-world conditions. From shipbuilding to infrastructure and other large-scale industrial applications, Andy explains why the future of welding depends on robots that can think, react, and move to the work—not just wait for the work to come to them. They discuss: - The founding story of Path Robotics - Why traditional welding automation plateaued - How AI and reinforcement learning improve weld quality - The role of real-world sensor data in adaptive welding - Why mobile, legged robots open new industrial possibilities - The business model behind Robotics as a Service - What's next for AI-powered manufacturing If you're interested in the future of industrial automation, physical AI, and the next generation of robotics, this conversation is a must-listen. Submit your robotic startup for the Startup Showcase: https://www.therobotreport.com/calling-all-robotics-startups-apply-to-robobusiness-startup-alley/ – SPONSORS – This episode is brought to you by Tiger Data Every growing Postgres database eventually hits a wall. Queries slow down, dashboards lag, and teams consider adding a second database. Tiger Data, creators of TimescaleDB, extends Postgres with time-series primitives, columnar storage, and automatic partitioning so your queries stay fast on live data. No pipelines, no migration, no second system. Just Postgres, built for the workload you actually have. Try it free at https://www.tigerdata.com/go/trial?utm_source=content-syndication&utm_medium=referral&utm_campaign=robotics-ads

Send us Fan Mail“Reading is a superpower.”-Ben WienerExclusive Insights from This Week's EpisodesVC Ben Wiener Reveals The Presentation Playbook That Wins Deals And Raises CapitalEpisode Highlights[00:06:00] Ben shares how 27 investor rejections forced him to rebuild his entire pitch[00:11:00] Why non-consensus but right is where real investor interest begins[00:18:00] The red flag mindset investors bring into most founder presentations[00:23:00] The dangerous balance between founder vision and self-deception[00:31:00] Why most founders present their team the wrong way[00:35:00] The pitch slide investors need before they hear your solution[00:59:00] Ben reveals why reading became a career-changing founder superpowerFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/558The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

In this week's episode of Healthy and Whole Summer 2026, Dr. Daniel Chen and Pastor Chuck are chatting about one of their favorite topics– running! Why is running so important? How do we run without getting injured? Where do I even begin with running? How do professional runners move so quickly? Listen as Dr. Daniel and PC discuss what research says and what they've learned along the way. Learn more about Dr. Daniel Chen: mykingdomfitness.com

Many corporate marketing strategies face dropping conversion rates because they rely entirely on open-source software, generating overlapping briefs that wash out into an uninspired middle ground.Anthony Romano, CEO at Laughlin Constable, breaks down how to construct internal AI operating systems to organize team expertise into permanent, collaborative knowledge blocks.He shares his operational playbook for preparing brand datasets to handle autonomous machine-to-machine shopping, building layer-free full-service agency architectures, and using specialized data libraries to ensure briefs start at an advanced 80% baseline.Key tactical themes covered:Building internal AI operating networks to protect corporate data and campaign uniqueness.Modifying commodity product datasets to remain visible inside automated retail filters.Unifying design strategy and programmatic media planning under layer-free structures.Addressing modern team alignment drops caused by fast vertical department silos.Restructuring massive digital operations into agile mini-agency models to optimize performance.Anthony Romano is the Chief Executive Officer at Laughlin Constable, leading layer-free full-service media platforms and proprietary AI software design for dominant consumer brands.Connect & Secure Your Strategy Edge:Follow Anthony Romano on LinkedIn: https://www.linkedin.com/in/aromano/Explore Laughlin Constable Solutions: https://www.laughlin.com/Automate Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Jay Campbell is the co-founder of BioLongevity Labs, a leading US-based manufacturing company of research-grade peptides and bioregulators.  He is the author of, "Metabolic Awakening with GLP-1 Peptides," and, "Optimize Your Health with Therapeutic Peptides." Use promo code HABER for 15% off all BioLongevity Labs products https://biolongevitylabs.com  Learn more at https://jaycampbell.com  

Are screens impacting your child development? Learn how screen time effects influence physical milestones and daily habits for young kids. Host Tina Yeager sits down with pediatric physical therapist and author Ginny Cruz to explore the connection between digital media and early childhood growth. If you are a parent wondering how much device usage is appropriate, this conversation provides a clear perspective on balancing technology with necessary physical movement. We discuss the insights found in Ginny Cruz's book, The New Mom's Guide, to help you navigate modern parenting challenges. You will gain a better understanding of how screen time effects manifest in physical play and social interaction. By applying these professional observations, you can create healthier screen habits for your family without the guilt. Episode Highlights

Send us Fan Mail“Use every experience, “good” or “bad,” as a learning lesson.”-Sam SovaExclusive Insights from This Week's EpisodesAI can either create growth leverage or add tool overload. AI Expert Sam Sova reveals how founders can use AI coworkers to reclaim speed, protect knowledge, and compete with larger companies.EPISODE HIGHLIGHTS[00:07:00] Why AI point solutions create tool overload instead of real growth[00:13:00] How AI coworkers help founders break through the growth ceiling[00:18:00] The 1995 AI moment most companies are misreading[00:25:00] How AI protects institutional knowledge when key people leave[00:34:00] When bad data turns AI into a dangerous company skeleton[00:40:00] Why Subatomic IQ changes how organizations think, decide, and act[00:44:00] How AI gives smaller companies an unfair speed advantageFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/557The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

View the Show Notes Page for This Episode Become a Member to Receive Exclusive Content Sign Up to Receive Peter's Weekly Newsletter In this "Ask Me Anything" (AMA) episode, Peter dives deep into the topic of muscle mass and strength, examining their essential roles in both lifespan and healthspan. Drawing from over 30 hours of prior discussions with experts including Layne Norton, Andy Galpin, and Mike Israetel, this episode distills the most important insights into one comprehensive and up-to-date conversation. Peter explores why muscle matters for longevity, metabolic health, and injury prevention, and clarifies the differences between muscle mass and strength, including which is more vital for aging well. He breaks down practical strategies for building muscle safely and effectively, including progressive overload, training intensity, rep ranges, and the importance of explosive power. Peter also covers key nutrition strategies—like protein intake, timing, and creatine supplementation—and offers practical advice for everyone from beginners to seasoned lifters on building and maintaining muscle safely and sustainably. We discuss: Peter's humorous experience talking nutrition with a second grader [3:00]; Overview of topics, episode structure, and reasoning for focus on muscle mass and strength [6:30]; Defining key terms: muscle mass, strength, hypertrophy, power, and more [8:45]; The importance of muscular strength, muscle mass, and cardiorespiratory fitness for longevity [11:00]; Grip strength as a simple yet powerful predictor of all-cause mortality [17:15]; Is muscle strength causal or just a marker of health? [20:30]; Why VO2 max, strength, and muscle mass are powerful health markers: a reflection of long-term consistent effort [23:00]; How muscle mass and strength enhance healthspan by supporting metabolic health, inflammation control, recovery from illness, mobility, and fall prevention [24:15]; How muscle mass and strength decline with age, and why it's essential to act early to slow decline and preserve function later in life [31:00]; The foundational principles of building muscle strength and size through resistance training [36:00]; How to apply "progressive overload" for long-term strength and muscle gains [40:00]; The difference between concentric and eccentric muscle contractions and how each impacts strength, hypertrophy, and injury prevention [45:15]; The differences between muscle fiber types, and how aging disproportionately affects fast-twitch fibers responsible for power [50:45]; How to effectively train for power [52:30]; Training intensity: the benefits and safety of using the "reps in reserve" method [53:30]; How to balance compound and isolation exercises in a workout routine, and why compound lifts are foundational [56:15]; Can bodyweight exercises build muscle as effectively as weight training? [58:15]; How women can effectively build strength and muscle: key considerations [59:45]; Effective methods for tracking progress in strength [1:01:45]; Effective methods for tracking progress in muscle mass, and how to interpret results from a DEXA scan [1:05:00]; How to balance workout frequency with recovery for optimal results [1:07:15]; How to recognize signs of overtraining and when to consider taking rest days [1:10:45]; Avoiding injury: how beginners or returning lifters can start resistance training safely [1:15:45]; Protein: recommended intake, quality sources, timing of consumption, and more [1:18:00]; How fasting and calorie restriction affect muscle mass and what can be done to minimize muscle loss [1:24:45]; Key nutritional factors beyond protein that support muscle growth: hydration, creatine, and recovery [1:28:15]; The impact of hormones, sleep, stress, and consistency on muscle building and recovery [1:29:15]; How to structure an effective workout routine for a younger person who is new to resistance training [1:32:00]; How to modify beginner resistance training programs for older individuals to prioritize safety and gradual progress [1:36:00]; Should beginners start with machines or free weights when resistance training? [1:37:00]; How experienced lifters should modify their training to support healthspan and performance in later life [1:38:30]; and More. Connect With Peter on Twitter, Instagram, Facebook and YouTube

Send us Fan MailCan you optimize people without treating them like machines?That question sparked a thoughtful conversation between Dr. Linda and Brian Schubring about what healthy leadership really looks like. While organizations naturally want high-performing teams, the goal isn't to squeeze more productivity out of people—it's to create environments where individuals can thrive while helping the organization succeed.In this episode, we explore why the word "optimize" can feel uncomfortable when applied to people, how healthy organizations balance business results with employee well-being, and why culture should be viewed as a long-term investment rather than a short-term metric.In this episode: Why the idea of "optimizing people" can miss the point  The difference between maximizing performance and developing human potential  What the "double bottom line" means for leaders  Why culture grows slowly—but matters tremendously  Practical ways leaders can create healthier, more engaged teams Key Quote: "We want people to be professionally engaged and emotionally healthy." — ~ Brian SchubringIf you'd like to learn more about Leadership Vision and how we help leaders and teams build healthier workplace cultures, visit LeadershipVisionConsulting.com. Support the show-Read the full blog post here!CONTACT USemail: connect@leadershipvisionconsulting.comLinkedIn FacebookLeadership Vision OnlineABOUTThe Leadership Vision Podcast is a weekly show sharing our expertise in discovering, practicing, and implementing a Strengths-based approach to people, teams, and culture. Contact us to talk to us about helping your team understand the power of Strengths.

Dr. Eric and Jeremy Warner do a deep dive in advanced breath work to boost VO2 Max, improve performance and recovery and more!www.drericprimex.comhttps://www.packanimalfit.com/post/uncover-the-fitness-revolution-jeremy-warner-leads-pack-animal-fit-s-dynamic-h-i-p-classes-to-powe

Digital margins can make business look easy. Physical inventory changes the entire game. In this episode of The Level Up Podcast, Paul Alex breaks down the inventory problem and why digital founders need serious cash flow discipline before moving into physical products. Let's be real… Selling a digital product can feel clean. No warehouse. No manufacturer. No shipping delays. No inventory sitting on a shelf. But the second you enter the physical world, your cash flow cycle becomes a completely different battlefield. In this episode, you'll learn: Why physical products require a different level of financial discipline How inventory can trap cash and weaken your business Why the cash conversion cycle matters for physical brands How outsourcing fulfillment and managing logistics can protect your margins The truth is simple: Inventory can grow your business. But it can also suffocate it. If you pay for product months before it sells… If your cash is stuck in a warehouse… If your fulfillment system is weak… If you do not understand the timeline between payment, delivery, storage, and sales… You are putting your company at risk. High-level operators respect the physical game. They run the timeline math. They protect liquidity. They use third-party logistics when needed. They negotiate better vendor terms. They track inventory with precision. Because trapped cash is dead cash. Understand the cycle. Manage the inventory. Optimize the supply chain. And keep leveling up. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

As online ad formats face high saturation and falling conversion response rates, brand leaders face the challenge of finding clean, reliable consumer connection spaces.At the same time, traditional agency models are shifting toward decentralized specialist networks built for speed. Dylan Conroy sits down with Michael Fullman and Paul Elsberg from ACRONYM to break down how to transition physical events into data-backed conversion platforms using advanced spatial tech layers.Key Themes Covered:Carrying core enterprise positioning smoothly across down-funnel consumer properties.Countering direct-response ad noise by building custom, physical brand environments.Implementing an tracking framework via RFID and geofencing to measure Return on Experience.Presenting product innovations to retail executives to capture premium shelf space.Operating within independent agency cooperatives like the Residence network to scale creative output.Michael Fullman is the Chief Creative Officer and Paul Elsberg is the Group Business Director of ACRONYM, where they engineer advanced spatial media strategies and large-scale event architectures for premier corporate portfolios.Connect with the ACRONYM Team on LinkedIn: https://www.linkedin.com/in/paul-elsberg-23306584/Explore ACRONYM's Creative Systems: https://acronym.la/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value.At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore how "commerce everywhere" platforms link social content channels directly with performance economics.Key Themes Covered:Overhauling brand campaigns from loose vanity metrics toward trackable outcomes systems.Scaling transaction infrastructure models to process billions in gross merchandise volume.Redefining affiliate tracking methodologies to prioritize viewer dwell time over basic clicks.Structuring joint equity partnerships that give digital talent deep skin in the game.Transitioning Western retail distribution toward integrated live streaming social commerce channels.Todd Ulise is the Chief Revenue Officer at Nomix Group, where he directs global monetization strategy and infrastructure distribution layers for high-growth commerce spaces.Connect with Todd Ulise on LinkedIn: https://www.linkedin.com/in/toddulise1/Explore Nomix Group Platforms: https://www.nomixgroup.com/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As traditional advertising formats face lower engagement, brand teams face the challenge of reaching audiences who actively tune out classic commercial interruptions. Dylan Conroy sits down with James Rowe, President of OBB Bolded, to explore how their award-winning production framework builds deep audience loyalty through authentic, long-form branded entertainment.Key Themes Covered:Designing celebrity partnerships around existing online conversations and public memes.Balancing data-gathering software tools with human-centered creative insights.Activating passionate fan subcultures to strengthen community connection.Partnering directly with top-tier creators to utilize their pre-built distribution networks.Structuring video formats on organic channels before moving them to subscription platforms.James Rowe is the President of OBB Bolded, where he leads the development of pop-culture-driven campaigns and media strategies for global consumer brands.Connect with James Rowe on LinkedIn: https://www.linkedin.com/in/james-rowe-97499916/Explore OBB Media: https://obbmedia.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.Key Themes Covered:Overhauling event marketing from short-term transaction tracking to long-term brand positioning.Using physical context data rather than online browser history to identify buyer intent.Combining vehicle renewals, real estate listings, and consumer purchase registries.Scheduling time-specific ad variations across mobile screens and digital out-of-home panels.Checking programmatic AI systems against clear compliance and data governance ground rules.Matt Longley is the CEO at Mobsta Ltd, an independent geobehavioral technology platform that builds efficient localized ad campaigns for global brands.Connect with Matt Longley on LinkedIn: https://www.linkedin.com/in/matt-longley-71921841/Explore Mobsta's Platform: https://www.mobsta.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

As programmatic advertising moves past traditional cookie tracking, media networks face the challenge of linking early ad exposure with verified digital purchases. At the same time, brands must adapt to new automated workflows changing how consumers assess product value. Dylan Conroy sits down with Matt Sanchez, Chief Operating Officer at Yahoo, to explore how connecting essential communication utilities with massive content properties can optimize open-web attribution pipelines.Key Themes Covered:Aligning a massive digital portfolio to function as a trusted guide across a fragmented web.Testing lab-grade agentic AI features to improve inbox user productivity.Exporting rich behavioral insights out of internal platforms into an open DSP layer.Organizing strategic event timelines to start discussions and close corporate alliances.Integrating independent creator networks alongside traditional syndicated media formats.Matt Sanchez is the Chief Operating Officer at Yahoo, where he directs product execution and global distribution systems across their full-funnel media engine.Connect with Matt Sanchez on LinkedIn: https://www.linkedin.com/in/sanchezmatt/Explore Yahoo's Programmatic Solutions: https://www.yahoo.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Send us Fan Mail“Everything is going to work out better than you can imagine.”-John JubileeExclusive Insights from This Week's EpisodesFatigue, pain, and weight gain are not normal aging. John Jubilee reveals why cellular hydration may be the missing health metric draining founder energy.EPISODE HIGHLIGHTS[00:04:00] John Jubilee reveals how financial success hid deep health poverty[00:07:00] The moment pain, fatigue, and weight forced a different choice[00:11:00] Why treating symptoms keeps founders stuck in the same health cycle[00:17:00] The hidden cost of GLP-1 weight loss on hydration and muscle[00:24:00] Why inflammation cannot coexist with intracellular hydration[00:34:00] Drinking water is not the same as hydrating your cells[00:46:00] Four practical health shifts founders can start immediatelyFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/556The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Where you build your business matters. And the wrong location can quietly drain your profits. In this episode of The Level Up Podcast, Paul Alex breaks down the hidden cost of a bad business location and why geography can become a major financial strategy for entrepreneurs. Let's be real… If you are building in a place that punishes growth… Taxes your success heavily… Adds unnecessary red tape… And makes operations harder than they need to be… You may be limiting your own wealth. In this episode, you'll learn: Why your business location can directly impact profit margins How taxes, regulation, and operating costs affect long-term growth Why entrepreneurs should think strategically about where they build How geographic leverage can create more capital, flexibility, and freedom The truth is simple: Your location is not just a lifestyle choice. It is a business decision. The tax environment matters. The cost of talent matters. The legal structure matters. The ability to operate efficiently matters. High-level operators do not build blindly. They audit the map. They study the numbers. They choose environments that support growth. And they refuse to let geography quietly steal their compounding power. Because where you build can impact how fast you scale… How much you keep… And how much freedom you create. Choose your battleground wisely. Protect the profits. Optimize the location. And keep leveling up. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What if your exhaustion isn't coming from caring too much... What if it's coming from disappearing from your own life? In this episode, Brenda shares two deeply personal stories—from leaving a rock painting party when she noticed she was tired to a photograph she hid during an abusive marriage—to illustrate a truth that many empaths already know in their bodies: You often know what needs to change long before you're ready to make the change. Together, you'll explore why caring becomes expensive when you leave yourself out of the equation, how resentment and hypervigilance develop, and why learning to trust yourself doesn't make you less compassionate—it actually makes you more generous. In This Episode You'll Learn Why so many empaths already know what needs to change How self-abandonment quietly erodes your energy The hidden relationship between resentment and emotional labor Why honoring yourself doesn't make you selfish How self-trust creates more authentic generosity What actually changes inside POWER Mentioned in this episode ✨ Download the free Emotional Energy Audit: https://www.brendawinkle.com/audit ✨ Learn more about POWER: https://www.brendawinkle.com/power Keywords: Brenda Winkle, Your Yes Filled Life, leadership guide, psychic, medium, somatic coach, caring without boundaries, emotional costs, personal stories, domestic violence, reclaiming power, setting boundaries, self-trust, priority list, empathy, compassion, POWER framework, Presence, Optimize, Wisdom, Embodiment, Renew, emotional well-being, empaths in leadership, toxic relationships, awareness phase, change, resentment, entitlement, hypervigilance, emotional labor, mental exhaustion, anxiety, self-care, intuition, generosity, community roles, personal growth, self-empowerment, emotional safety, personal well-being, listening to oneself, honoring feelings, capacity to give.

Do you know that God is writing your story? Author Tamara Battaglia and her husband, broadcast media executive Joe Battaglia, share the powerful and providential story of how God guided their unexpected meeting and brought them together against all odds. Listen in as they discuss recognizing God's presence in everyday moments, the importance of sharing personal stories of faith, and the creation of Tamara Battaglia's new devotional, "Written in Heaven," which features real-life, honest stories from women of faith. Discover how to become more aware of divine guidance in your own life and find hope, humor, and inspiration in the beautiful ways God writes our stories. Highlights from the Episode A Marriage Written in Heaven: Tamara Battaglia and Joe Battaglia recount their incredible journey—how extraordinary, God-orchestrated circumstances brought them together after years of heartbreak and healing. Even moments that seemed impossible were made undeniable signs of God's sense of humor and providence (01:01–10:18). Unexpected Divine Encounters: Hear about missed flights, accidental tickets, and "chance" meetings that turned into life-changing moments. Their story is a beautiful reminder to remain open to God's plans, even (and especially) when they don't look like our own (02:00–10:35). Stories that Speak to Every Heart: Tamara Battaglia discusses her new devotional, "Written in Heaven," a collection of honest, personal stories from 40 women of faith—including widely recognized authors and speakers. No matter what you face—loss, doubt, struggle, or hope—you'll find your experience reflected and encouraged in these pages. Key Takeaways Share Your Story: You never know whose life you'll touch. Embrace Silence: Joe Battaglia reminds us of the spiritual practice of silence and stillness to discern God's voice in a noisy world Look for the Unexpected: God often works in surprises and miracles—stay expectant and attentive in both the beautiful and painful moments Resource Recommendation Pick up your copy of Written in Heaven by Tamara Hester Battaglia—available at your favorite online retailers including Amazon and Barnes & Noble. For more inspiration, follow Tamara on Instagram Tamara Hester Battaglia. We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! Please subscribe and share this episode. We can't wait for you to join us for future episodes of Flourish-Meant. To book Tina as a speaker, connect with her life coaching services, and more, visit her website: https://tinayeager.com/ Optimize your mind and body with my new favorite, all-inclusive supplement, Cardio Miracle! I love the energy and focus this health-boosting drink mix provides without toxins, caffeine, or sugar! Get a discount on your purchase with my link: http://www.cardiomiracle.com/tinayeager Live your healthiest life with Sustainable Healthy Weight Loss! Tina Yeager's unprecedented whole-person program is bundled with profound insights and tools to help you embrace the revitalized, slimmer you that you might never have dreamed possible! OR Manage stress and anxiety in 10 minutes a day with the course presented by 15 experts, Subdue Stress and Anxiety https://divineencouragement.onlinecoursehost.com/courses Connect with Tina at: Facebook: https://www.facebook.com/tyeagerwriting/ Linked In: https://www.linkedin.com/in/tinayeager/ Instagram: https://www.instagram.com/tina.yeager.9/ YouTube: https://www.youtube.com/c/TinaYeager

Send us Fan Mail“Customers do not always choose the best company, they choose the safest one.”-Jeffrey FeldbergExclusive Insights from This Week's EpisodesA founder risks everything after already winning. Discover how vision, trust, timing, and hidden X-Factors became a market disruption.Episode Highlights[00:01:00] A founder risks the equivalent of $40 million after already winning[00:06:00] How founders spot inflection points before the market has language for them[00:10:00] Why hidden X-Factors can become market-winning advantages[00:17:00] Why the safest choice often wins the future buyer[00:22:00] Why due diligence must happen before lawyers or buyers arrive[00:37:00] How skeletons and Rembrandts can sit in the same place[00:43:00] How the product itself became the messengerFull show notes, transcript, and resources for this episode:https://podcast.deepwealth.com/555The Deep Wealth PodcastMost entrepreneurs do not fail.They just carry too much for too long.The business grows. Pressure grows faster. Profits get harder to predict. Decisions cost more energy. Over time, focus slips and health takes the hit.The Deep Wealth Podcast and Deep Wealth Mastery are built from real experience. We're the only system based on a 9-figure exit. This system exists because guessing gets expensive.

Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.>> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Chris Camillo joins the Rich Habits Podcast to share the biggest lessons learned from investing into 160 startups over the last 20 years. This conversation took place at the Rich Habits Retreat in Austin, TX! If you enjoyed watching this, consider joining us at our next one. ---

Master the new Microsoft Marketplace ecosystem. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ Discover the tectonic shifts happening within the Microsoft ecosystem as Cyril Belikoff and Jon Yoo dive deep into the unification of the Microsoft Marketplace and the explosive rise of AI-driven commerce. This comprehensive discussion explores how the marketplace is transitioning from an incubation island to the mainland of Microsoft’s go-to-market strategy, allowing partners to tap into massive Azure consumption commitments. Learn how product-led growth, AI agents, and optimized digital flows are replacing traditional sales motions, making cloud marketplaces the default engine for scaling revenue in 2026 and beyond. https://youtu.be/cAeSIEXbnNo Key Takeaways Microsoft unified its various marketplaces into a single digital flywheel for customers to discover, try, and buy applications. Applications, such as Copilot certified agents, are contextually surfaced directly within Microsoft products to meet users in their flow of work. Customers are making massive Azure commitments, and purchasing full software stacks through the marketplace retires those commitments entirely. Cloud marketplaces have evolved from a secondary channel into the default go-to-market engine with triple-digit revenue growth. Partners must shift from deal-led transactions to product-led growth by optimizing their digital marketplace listings for AI and search engines. The future of software procurement will increasingly involve AI agents acting on behalf of organizations to seamlessly integrate multiple smaller applications. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Microsoft Marketplace, Azure commitments, AI agents, Frontier transformation, M365 Copilot, Foundry, digital flywheel, co-selling, product-led growth, ecosystem shift, SaaS distribution, REO, resale enabled offer, listing optimization, search engine optimization, agentic commerce, cloud go-to-market, revenue recognition, multi-party private offers, Hyperscalers Transcript: Cyril Belikoff and Jon Yoo Audio Podcast [00:00:00] Cyril Belikoff: Why do you have to outsource this or create this vi? Just edit the video right there yourself. Like why do you have to just go do the, as a marketer you want to create a beautiful piece of content, just go and create it. ’cause it can create it for you. Now [00:00:13] Jon Yoo: you can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering. [00:00:19] Jon Yoo: How AI is remaking the channel and what it means to win in 2026. [00:00:25] Vince Menzione: Welcome to The Ultimate Partner Podcast. I’m Vince Manzione, your host. [00:00:30] Jon Yoo: We just wrapped up two days in Bellevue with some of the sharpest partner leaders in the business, and what we heard wasn’t incremental, it was tectonic. In this series, we’re going deeper into these conversations, the insights, the frameworks, the real movement we’re seeing in this market right now, because being in the room changes everything and we’re bringing that room to you. [00:00:55] Vince Menzione: And I am thrilled actually for this next one. Uh, I’ve had this opportunity to spend a little bit of time with this gentleman before, and welcoming him back is a pleasure and an honor. Cyril Beov, the vice president. I’m gonna botch up your title ’cause I always say marketplaces, but it’s much more than that. [00:01:14] Vince Menzione: So come on up, zero. And we’re gonna have a conversation and Cyril is amongst other things at Microsoft. Good to see you, sir. Yeah, [00:01:24] Cyril Belikoff: you too, [00:01:25] Vince Menzione: uh, is responsible for the, the Microsoft marketplace. [00:01:29] Cyril Belikoff: Are these your notes here? [00:01:30] Vince Menzione: These are, um, what is that? Yeah, these is gonna be our, our questions, so we, yeah, I, I need help sometimes so prompting, but, uh, so great to have you. [00:01:38] Vince Menzione: So just for purposes of title and context, ’cause your role is much bigger than just marketplace. Yeah. And we’re, we’re gonna sit down and John, is this me? Yes. And then John’s gonna join us. [00:01:47] Cyril Belikoff: Okay. Great. [00:01:48] Joe, [00:01:48] Vince Menzione: well, we’re gonna get started and start having a conversation. And we’ve, we’ve done some of these things before. [00:01:53] Vince Menzione: I’ve, I’ve had, you had me on your stage Yes. In your event at Alyssa Taylor’s event. [00:01:57] Cyril Belikoff: Yes. [00:01:58] Vince Menzione: And then, uh, we’ve, we’ve done some nice things together on stage, both at, at our event in Redmond last year. Yes. Then at our big, uh, ignite breakfast back [00:02:07] Cyril Belikoff: and forth, we had Vince come to our wider org and sort of, uh, I got to do the reverse. [00:02:13] Cyril Belikoff: And so interview him in front of a bunch of, uh, 500 marketers on what do we have to think about for partners. And so he gave us sort of the what’s going on in the partner ecosystem, how to think about it as we think about it, our marketing. [00:02:26] Vince Menzione: And I tried to be candid and represent this group. [00:02:28] Cyril Belikoff: Yeah, that’s great. [00:02:29] Yeah. [00:02:30] Vince Menzione: Was wonderful. Thank you for doing that. [00:02:31] Cyril Belikoff: Yeah. [00:02:32] Vince Menzione: You, you work, you work in an amazing organization. Um, I’ve known Alyssa for many years as well, and you’re an incredible leader. And I just, I wanna frame this maybe with a conversation about, ’cause we’re gonna talk about what’s changed, but, but I think it’s still important for everybody in the room to understand what you did and what your team orchestrated around market. [00:02:52] Cyril Belikoff: Yeah, [00:02:52] Vince Menzione: because it was fragmented, it was in different organizations, it felt very dis disorganized, I guess. Yeah. For lack of a better word. [00:02:59] Cyril Belikoff: Yeah. Thank you. Um, essentially we took it from incubation Island to the mainland Microsoft. I love it. Uh, GTM [00:03:07] Vince Menzione: Yeah. [00:03:07] Cyril Belikoff: Is the simplest way to think about it. Um, and, uh, come September last year now, uh, we unified the, the, the, the many marketplaces. [00:03:19] Cyril Belikoff: Uh, whether it was an Azure marketplace or AppSource and others, and we created the new Microsoft marketplace. Yeah. So one single place for customers to come, discover, try, buy, and for partners, software companies and other NSIs to put their wares up. And, uh, it was the first step in a vision for us to create this digital flywheel for us to bring our customers and our partners together in a more, you know, automated way. [00:03:47] Vince Menzione: Which it, it sounds crazy when you think about it, right? Microsoft has always been like the partnership leader, the leader in the technology, and to have fragmented marketplaces before, right? Yeah. And so what clarity to bring that all together. [00:04:00] Cyril Belikoff: Yeah. It was a big, it was a big step for us and I think what we realized is that customers and partners were saying, Hey, uh, it’s all one place. [00:04:07] Cyril Belikoff: If I’m looking for a SaaS application or an agent or, and plug into teams or whatever it is. I just want to get it all in one spot. Uh, and, uh, and then we need you to connect us to your channel. [00:04:21] Vince Menzione: Yes. [00:04:21] Cyril Belikoff: Uh, and your partners and, uh, can you build out, you know, partner capabilities for that Connects channel to software companies, to, to customers in a digital flywheel way. [00:04:30] Cyril Belikoff: Um, one of the things we actually also announced at that time was this concept of what we call. The marketplace framework. So it’s not just the fact that we have this digital experience or web experience, but that, um, applications that go into the marketplace, depending on the type of applications they get contextually surfaced within Microsoft products. [00:04:53] Vince Menzione: Okay. [00:04:53] Cyril Belikoff: And so if you’re, [00:04:54] Vince Menzione: explain that for this Yeah. For me and for this crap. [00:04:57] Cyril Belikoff: Yeah. So if you are a, um, if you’re a co-pilot certified agent. M 365 copilot agent, you’ll be in the marketplace, but you’ll also be automatically surfaced inside the M 365 copilot, um, product. [00:05:11] Vince Menzione: Nice. [00:05:12] Cyril Belikoff: Same for, uh, large language models in foundry, add-ins in teams, those sort of things. [00:05:18] Cyril Belikoff: ’cause it’s one thing to be where people go to discover Tribu, but users also go into these stores, whether it’s a developer user or an end user. They go in the flow of their work and they want to move quickly. Yes. And so, uh, so they have access. We think that’s very attractive. And the feedback was, Hey, that’s quite differentiated. [00:05:35] Cyril Belikoff: ’cause we have, uh, hundreds of millions of customers in these products every day. [00:05:39] Vince Menzione: Yes. [00:05:39] Cyril Belikoff: And so giving our customers access, our partners access to it and improving their customer experience, um, has worked out well. [00:05:47] Vince Menzione: And something else you did too, because at one point, you know, we were talking about co-selling and single-threaded. [00:05:53] Vince Menzione: And Microsoft has this incredible ecosystem and channel. [00:05:57] Cyril Belikoff: Yes. [00:05:58] Vince Menzione: And it, it was totally disconnected from the whole marketplace strategy, right? Yes. Yeah. [00:06:03] Cyril Belikoff: Yeah. So we, uh, um, we launched, I think in, uh, sorry. At that time in September, we launched five of our largest distributors who were also federating the Microsoft marketplace into their marketplaces. [00:06:16] Cyril Belikoff: And then in the November timeframe at Microsoft Ignite, we launched resale enabled offer [00:06:23] Vince Menzione: RO, [00:06:23] Cyril Belikoff: which is REO, which is a new capability that is proven extremely popular, that connects the software company and the reseller, you know, um, to go and do more deals at scale faster. So [00:06:36] Vince Menzione: we have, we have four of the Es in the room, [00:06:38] Cyril Belikoff: right? [00:06:38] Vince Menzione: Some of the four at the top. Five or six. And then also one of your largest resellers software, one is here as well. [00:06:45] Cyril Belikoff: Yeah. Great. [00:06:46] Vince Menzione: Yeah. [00:06:47] Cyril Belikoff: Great. So it’s, uh, we’ve been busy. [00:06:48] Vince Menzione: Yeah. [00:06:49] Cyril Belikoff: Yeah. Like I said, um, uh, much more work to do. But we are moving from like this incubation project to mainland get it integrated into our core customer, go to market, uh, so that our, uh, software companies and partners have access to those customers. [00:07:03] Cyril Belikoff: And then integration, uh, with the channel. So [00:07:06] Vince Menzione: it’s been a lot happening these last 12 months. Uh. Then Frontier, let’s talk about Frontier. That’s another piece of this. [00:07:14] Cyril Belikoff: Yeah. I’m sure Steven touched on, uh, frontier Transformational or becoming Frontier or Frontier Firm. So probably not helpful to me rehash that. [00:07:23] Cyril Belikoff: I think in general. If you go to a Microsoft discussion or session and you don’t hear about frontier or Frontier transformation, please like, raise your hand and give feedback because that is, um, [00:07:34] Vince Menzione: I kept away from the word frontier with Steve. We were talking about it, but we weren’t using the term frontier. [00:07:38] Vince Menzione: Yeah. ’cause I feel like it gets overused. It’s, [00:07:40] Cyril Belikoff: yeah, it does. It’s, it’s sort of, um, what we try to do with it is articulate it in a way that it’s not just about AI for AI’s sake. [00:07:48] Vince Menzione: Yeah. [00:07:48] Cyril Belikoff: But it’s AI based on what the customer outcome is trying to, what the customer is trying to achieve on their outcome. Um, and so as part of that, of course, you know, agents, AI applications is a big part of what’s driving customers’ capability of, uh, to become frontier. [00:08:05] Cyril Belikoff: And, uh, the marketplace is part of that. ’cause they can either custom build that. Uh, or they can, you know, buy off the shelf, right? Uh, or, and actually in Combin they do mostly they do both, right? And so, um, in order to accelerate their ability to become more frontier, we have these, uh, partners that build, uh, third party solutions through a marketplace. [00:08:27] Cyril Belikoff: And then, uh, uh, those same partners or others that build bespoke solutions around that. So, um, a lot of momentum around, uh, AI apps and agencies, as you can imagine. Um, we have, I think, 5,000 plus AI apps and agents. [00:08:43] Vince Menzione: I was gonna ask you what you’re focused on now, but you, I think you’re tying into this now already. [00:08:47] Cyril Belikoff: Yeah. Um, so of course that’s important. [00:08:50] Vince Menzione: Yeah. [00:08:50] Cyril Belikoff: But really for us it’s about doubling down on driving customer, customer demand. How do we merchandise the right things that customers are looking for? How do we, uh, accelerate any of our flows? Like we will spend hours just looking at like the flow of one scenario. [00:09:07] Cyril Belikoff: Where is it getting stuck? How do we improve it? Um, and then how do we connect it to the channel? And, and what, what more things can we do like EO or multi-party private offers and the like, and we have. Probably an announcement a month in the next three or four months. [00:09:24] Vince Menzione: Oh, come on. Let’s, [00:09:24] Cyril Belikoff: that will, [00:09:25] Vince Menzione: I know, I know it’s early. [00:09:26] Vince Menzione: I know it’s early, but you, you’ve got some, I know you’ve got some things. Think [00:09:29] Cyril Belikoff: about the customer experience. Think about the channel integration and dream about [00:09:33] Vince Menzione: what maybe more of a global scale with some of the offerings, maybe, maybe. Um, so, you know, I, so I, the earnings, we talked about the earnings with Steven, but I thought that there was a very compelling number around the commitment number. [00:09:46] Vince Menzione: Yes. You and you run your Azure as part of your remit. We didn’t go through your entire remit. [00:09:50] Cyril Belikoff: Yep. [00:09:51] Vince Menzione: It’s not just marketplace. You also, you also own the Azure number. [00:09:53] Cyril Belikoff: Yep. [00:09:54] Vince Menzione: Let’s talk about that. [00:09:55] Cyril Belikoff: Yeah. Um. You know, it’s, it’s exciting times for customers. They want to do things not only with us, but with everyone in the room. [00:10:04] Cyril Belikoff: Um, and they are making very large commitments, huge commitments over the next two to three years to spend on Azure. Um, and so it’s now our joint jobs to go and help them identify the right business outcome and go and, you know, consume that commitment. It is just a commitment. It’s not actual. Consumption. [00:10:27] Cyril Belikoff: Yes. And so it’s all of our jobs to take advantage of that. The, the customers are saying, Hey, we have line of sight to the types of things we want to go do over the next two to three years. Uh, probably not everything is, you know, i’s dotted and t’s across, but they have line of sight to most of it. Um, and how do we go help them drive that? [00:10:46] Cyril Belikoff: Um, and so from an Azure perspective, obviously that’s very encouraging for us. It, it allows us to. Invest in more data centers and more capacity that we are doing as fast as we can. Um, and then, um, and then of course on marketplace, the marketplace can retire. [00:11:04] Vince Menzione: That’s [00:11:04] Cyril Belikoff: that Azure commitment. That’s, [00:11:05] Vince Menzione: I wanted to make sure [00:11:06] Cyril Belikoff: people understand that the, in fact, not only the Azure component from the marketplace, but the full software stack from the partner, uh, the software company retires the Azure commitment. [00:11:17] Cyril Belikoff: So if it’s. Uh, I’ll make it up if it’s, uh, a hundred bucks and it’s 50 50, it’s not 50 50, but, um, I won’t disclose any percentages, but let’s say it’s 50 50, it’s much more for the software company, by the way. Um, if it’s 50 50, it’s not just like the $50 for Azure that gets retired. It’s the entire a hundred dollars that gets retired on the customer commitment, commitment, which is great for the software company. [00:11:39] Cyril Belikoff: It’s also great for the customer that they can, you know. Bring that through, uh, to, uh, to their Azure commitment. And we do the same thing with our sellers. So the marketplace sales retire our sellers compensation. So we’re like checking every box so that there’s no friction in the system. So that, so the partner, the customer, our sellers, they’re all juiced to go and. [00:12:03] Cyril Belikoff: Deals with marketplace. [00:12:04] Vince Menzione: I, I hope everybody un understand. I mean, I understand this. I hope everybody else understand this too. ’cause I, I was, watch, you know, I, I, I watched LinkedIn and I see people post things and somebody made a comment about how difficult it was to use Microsoft Portal. And I was thinking to myself, do you realize that there’s, I’ll say 150 billion, but it’s probably a bigger number than that. [00:12:22] Vince Menzione: That’s a total addressable market available to you if you’re a Microsoft partner. You can access these customer commitments. [00:12:30] Cyril Belikoff: Oh yes. [00:12:30] Vince Menzione: If you bring your product on Mark over 400 now [00:12:32] Cyril Belikoff: Yeah. [00:12:33] Vince Menzione: You bring your product into the marketplace, you have access and the customer can retire that commitment. [00:12:38] Cyril Belikoff: Yeah. [00:12:39] Vince Menzione: Without having to justify a new cost justification. [00:12:41] Cyril Belikoff: Yeah. They don’t have to go to procurement. They don’t have to. Yeah. [00:12:44] Vince Menzione: Yeah. I mean, it’s a huge opportunity. [00:12:46] Cyril Belikoff: Yeah. [00:12:46] Vince Menzione: So, um, so you’ve been focused on quite a bit. We wanted to invite John on stage. [00:12:53] Cyril Belikoff: Great. [00:12:53] Vince Menzione: John, you from Sugar is here. Where’s John? Is John in the house? Where’s John? [00:12:57] Cyril Belikoff: There he is. [00:12:58] Vince Menzione: Who’s also an expert in Marketplace. [00:13:00] Vince Menzione: A great friend of Ultimate Partner. Great. Hey, how’s it going? He’s a great partner of Ultimate Partner. Great to see you, sir. All the way from San Fran. Oh, actually we’re on your side of the coast, so, uh, it’s long. He looks [00:13:12] Jon Yoo: cooler than us [00:13:12] Vince Menzione: though. He, he always looks cool. I said that about time. [00:13:15] Jon Yoo: You know, I gotta be comfortable. [00:13:16] Jon Yoo: I gotta be comfortable. [00:13:18] Vince Menzione: So John, good to, good to have you. You’re thanks for having us. You guys are like, every time I see a post from you, you’re moving into a new office space ’cause you’ve outgrown your office space. [00:13:26] Jon Yoo: Yeah, we’re, we’re really excited about the new office. We have hvac, which is a, a big, big, uh, it’s a big thing. [00:13:31] Jon Yoo: Improvements, high ceilings, you know, the whole works h help [00:13:36] Cyril Belikoff: sometimes. Yeah, [00:13:37] Jon Yoo: yeah, yeah, yeah. We, we have our, uh, office opening party if anyone’s an SF on Ally first. [00:13:41] Vince Menzione: Nice. Nice. Yeah. May, may, May 21st. May 21st. That’s right. Well, so, so you’ve been, you’ve had like a front row seat to all of this. I would love to get your perspective on what you’re seeing across partners and what’s changed over the last 12 months. [00:13:55] Jon Yoo: Yeah, so, uh, for those that don’t know, um, sugar is a, uh, a revenue platform for cloud marketplaces and co-selling. Um, so we partner very closely with Microsoft as well as either hyperscalers and other marketplaces like Snowflake, Alibaba, et cetera. And what we, what, what I’m seeing is a couple things. One marketplace is becoming a default to go to market engine. [00:14:17] Jon Yoo: So, you know, I think a lot of people see the stats about how the, the GMV, so, you know, the, the throughput through these marketplaces have been doubling. We’re seeing that in our data as well. So we’re seeing triple digit revenue growth from marketplaces. We’re seeing companies who, you know, maybe the earlier end of marketplaces were infra platform layer of software that used to really adopt it. [00:14:37] Jon Yoo: Now you’re seeing. You know, explosion in a business application layer of companies as well. And so that’s super exciting. I’d say the second piece is channel players are getting more and more involved. Um, I think, you know, I’m the Silicon Valley SaaS bubble, uh, or the AI bubble, so to speak. And I didn’t know as much about the channel world and even these big AI companies. [00:14:59] Jon Yoo: I mean, you’re seeing unprecedented, unprecedented demand, uh, for these, you know, LMS or these AI biz apps. And despite that, they are really working with a partner ecosystem because you’re realizing that most of the world do not really know how to adopt ai. Yeah. And they’re really leaning on expertise. [00:15:18] Jon Yoo: And these AI companies, AI native companies, are looking to channel partners who have these. You know, relationships with their end buyers on how to deliver change managements, how to deliver enablement, not just a system integration site. [00:15:32] Vince Menzione: And they’re also looking to the platform or platforms in the case, Microsoft here also. [00:15:36] Vince Menzione: Right. Which, because like what, where am I gonna do just go out and buy philanthropic or Claude or whatever? I need that to be integrated into my enterprise as well. Right, exactly. [00:15:46] Jon Yoo: So we’re definitely seeing like more adoption of Microsoft Foundry, for example, as people think about security and governance and whatnot. [00:15:52] Vince Menzione: Yeah. Very cool. Any comments on, on? [00:15:55] Cyril Belikoff: Yeah, that makes absolute sense. It’s, uh, um, you know, lots of layers to AI from data. The a, the AI layer itself, the application layer, uh, and innovations happening at all of those pieces of the stack. Um, and so when a software company is trying to, you know, uh, modernize their thought process or build new. [00:16:19] Cyril Belikoff: They ha they have to think about all of those components. Foundry obviously is the AI layer and it provides them with capability to be agile and move quickly and do compliance and, and snap into an organization’s, um, architecture. But it’s the same applies to data, like how it’s fine to have AI but doesn’t, doesn’t do anything without data. [00:16:40] Vince Menzione: Right. [00:16:40] Cyril Belikoff: And so then how do they get data in the cloud? Um, uh, [00:16:44] Vince Menzione: and then how do you security [00:16:45] Cyril Belikoff: govern and govern, right? And how you secure govern, you know, all those sort of things. So obviously we have first party experiences, but they have partners with, um, their own solutions. They’re built on top of, [00:16:53] Vince Menzione: yeah. [00:16:53] Cyril Belikoff: Those Microsoft layers. And, uh, you know, like John says, lots of momentum. [00:16:58] Vince Menzione: So let’s talk about the maturity curve. Like walk us through it. Where do you see partners in this room sitting today? And what does it take to move for them to move to the next stage? Like, what would be your guidance for, for this group? [00:17:11] Jon Yoo: So, you know, we, we work across the entire spectrum of companies. You know, we work with the, the largest enterprises who’ve done billions through these marketplaces like Snowflake, workday, to leading AI companies like Glean or OpenAI, uh, to earlier stage startups who are completely new to marketplaces and really look for, for guidance around what do I do in my first 90 days? [00:17:33] Jon Yoo: How do I get the attention of Microsoft sellers, or how do I. Optimize my marketplace operations so that we can be discovered, uh, really easily on Microsoft Marketplace and others. And the, the way that I think about it is companies first come on, because it is buyer driven oftentimes. So, I mean, that’s just the truth of the nature of you have these big enterprises that want to, you know, burn down their Mac agreements, for example, and that’s how they get started. [00:17:59] Jon Yoo: And or a, a as like this whole space maturing, you’re seeing. A new CRO come in and they’ve done this at X, Y, Z companies and they want to bring that playbook over. But then as they start to do a couple deals through these marketplaces, they think, and this is start of the the flywheel, right? Hey, what do I need for co-selling? [00:18:19] Jon Yoo: And there are systems, you know, integrations and playbooks that need to be done well. Once you do have co-selling figured out, how do I now know which opportunities to co-sell? So we have things like intense signals to be able to. Help them, you know, help overlay a cloud, go to market lens over your existing pipeline. [00:18:36] Jon Yoo: And then now it becomes less of a partnership initiative and actually elevates up to the CRO initiative. And across each of those, um, layers, uh, you have different automation needs because once you actually start to get the flywheel going, it becomes. Holy crap. Now I’m doing 10, 20, 30, 50% of my revenue through these market, you know, through, through marketplace. [00:18:58] Jon Yoo: And it’s creating different data pipelines of work to be done. And now I have to figure out my finance angle of how do I do revenue recognition through these indirect channels. And so that, that, that is kind of the maturity covers. I think about it when you try to retrofit like, uh, all the automation up front, it doesn’t go as well. [00:19:16] Jon Yoo: You have to do a crawl, walk, run approach so that you can also build and bring the rest of the organization with you. So if I look at ’em to the, you know, there’s some familiar faces, some folks that probably are wondering some new faces [00:19:28] Vince Menzione: as well. [00:19:29] Jon Yoo: Yeah. What, what Microsoft marketplace or what marketplace even is. [00:19:33] Jon Yoo: I’d probably say people are in that transformation bucket of, Hey, I’ve done a couple of deals, we’re in this early stages of co-selling. Now I, now I gotta figure out how to supercharge it because this is kind of the future, you know, we can talk more about agenta commerce and whatnot, but, um, I think a lot of people are figuring it out than looking for. [00:19:51] Jon Yoo: For guidance here, [00:19:53] Vince Menzione: zero. [00:19:55] Cyril Belikoff: Yeah. You know, I would say, um, I’ll get what I call tactical yet strategic. [00:20:01] Vince Menzione: Okay. [00:20:01] Cyril Belikoff: Which just think about product-led growth. Yeah. Just think about, uh, similar to the consumer world, if you wanna sell something, you need search engine optimization. If you are thinking about these marketplaces and Microsoft marketplace being one, how are you optimizing your listing so that when a user goes into like the search bar, it’s optimized to bring back the results that make sense to you? [00:20:29] Cyril Belikoff: I think historically we’ve had scenarios where some partners have used the marketplace primarily as like a transaction thing. They’ve done the deal, but then they’re transacted on the marketplace ’cause they wanna retire the the Azure commitment. And that is changing to be sort of product led and marketplace led, uh, versus deal led. [00:20:49] Cyril Belikoff: Uh, but you cannot have a generic one line sentence in your listing. You will not be surfaced unless the customer literally knows your name and will search for you. You’ll not be surfaced if they search for a particular category healthcare app that does something right. And if that’s your thing, you should have the right keywords, you have the right images, have the right videos, and we believed in it so much. [00:21:14] Cyril Belikoff: We actually built a listing optimization AI tool that will auto look at your listing. And based on our best practices, and we know what our search engine is doing, we will make recommendations to you on how to improve. Listing. And so it’s not like a read a document as a best practice. It actually will be an ai, uh, customized tool for your particular listing. [00:21:37] Cyril Belikoff: So lean into those types of things, you know, to, as John says, says, think about the digital flow. This over time will become much more of your, of your business. So make sure you’re thinking about, you know, if someone’s on the marketplace and they decide to trial something for you, how, how are you following up? [00:21:56] Cyril Belikoff: Like, how do you take the next steps? Um, maybe you, maybe you working with a reseller and you don’t have your own sellers, but how do you wiring that into your resellers so your resellers are following up? Or if you have your own sellers, you know, your own sellers are doing it. So you have to sort of digitize your thinking on sales and marketing in this new market, commercial marketplace world, versus in the same way we would’ve done in like the consumer marketplace on Amazon or, you know, um, as you search something on Google. [00:22:26] Cyril Belikoff: Maybe bing. Um, so, um, yeah, yeah. This [00:22:29] Vince Menzione: size. B Come on, come on. [00:22:31] Cyril Belikoff: I [00:22:31] Vince Menzione: had bing. [00:22:32] Cyril Belikoff: Um, [00:22:33] Jon Yoo: I do wanna double click on that, which is when, when we, you know, I talk about like, hey, a lot of it’s buyer driven. A lot of people think about private offers, but then the marketplace offers. But the reality actually, when we look at the data is that there’s a lot more self-service [00:22:46] Vince Menzione: correct [00:22:47] Jon Yoo: offers than there are what they call private offers. [00:22:50] Jon Yoo: So where there’s deal led and that, that, that, that shift. It’s super exciting to see where now these marketplaces are becoming where buyers or users go to discover new products. Let alone, you know, in the future where let’s say there’s an AI agent that has some reward seeking function, and in order to do its job, it needs to go purchase a tool marketplace might be the channel where this happens, which is all the reason why that your listing does need to be optimized. [00:23:16] Jon Yoo: So that one, the agent knows exactly what your tool does and it can match against. Reward. And then second, you have to win the a EO race, right? Yeah. Of, of how you show up in these AI engines. So just wanted to double click on how important that is. Yeah. [00:23:31] Cyril Belikoff: Makes, makes total sense. And we’re, we’re seeing that shift from private office to having a public listed price and a, a public offer as well. [00:23:39] Cyril Belikoff: And so we’re, we’re ourselves investing in our own marketing demand generation. Just in the last three to four months because we’ve seen that taking off and as soon as we saw the signal, we’re like, oh, we should pour fuel on that fire. Because if, if we see organically customers don’t do it, we should, you know, we should go after that and help them understand that we’re here. [00:23:58] Cyril Belikoff: And, uh, if it’s working for some that are doing it by themselves, it’ll work for others and we’re seeing really, really good results. Um, so yeah, get your listing optimized. Think about your digital flows. As John says, the flows of the future are probably agentic wise, maybe not even a human coming to the Microsoft marketplace. [00:24:17] Cyril Belikoff: So you gotta be thinking, not now, it’s okay. You have time. Um, but in the future, you know, six months from now, that quite easily is a scenario. So you really have to start thinking about those, uh, those, uh, digital flows. [00:24:29] Vince Menzione: Yeah. It’s so insightful. Well, it’s what you call product led growth, basically. Yes. And agent led growth. [00:24:35] Vince Menzione: Yes. Right. In some respects. So this is where like we need to think about that. The future model where the agent comes in and actually does the purchasing. We’re not there yet, are we? [00:24:45] Jon Yoo: No. With some products, you know, um, especially, especially if it’s like developer tools. We’re starting to see some of that, but, uh, no one’s gonna buy a cybersecurity solution. [00:24:55] Jon Yoo: Um, that’s seven figures or an agent’s not gonna do that. Right. But the eng the, the search functions are a little bit changing. [00:25:03] Vince Menzione: Yeah. So a lot of ai, you know, we had Steven Boyle on earlier, we were talking about ai, AI natives, you know, that’s Jason Grey’s organization does a lot of work in that area. How do these organizations need to think and act and how do they leverage the cloud marketplaces? [00:25:17] Vince Menzione: Or how do le how do marketplaces fit into the equation? ’cause most of them are coming from a different like paradigm or mindset. [00:25:24] Jon Yoo: I mean, uh, it’s like the number one question, you know, I’ll give a little personal story of like, I get a lot of parking tickets, uh, and I don’t know how to pay off my late fees. [00:25:34] Jon Yoo: So we set up a little open claw that will actually go and ask me questions, and it actually pays off my parking tickets on my behalf. Um, so, so, so, you know, on the other hand, like there, there’s layers to it, right? It could be like layer one, I ask ai, Hey, how do I pay off my parking tickets? Layer two could be. [00:25:52] Jon Yoo: Hey, you know, what’s the best way for me to structure my cadence to pay off the parking tickets? And then layer three is like, Hey, AI, proactively check if I have parking tickets and go pay it on my behalf. Here’s my credit card information, you know, stored in a secure vault. So, uh, what, what I mean by a native as a company bring that analogy is, uh, bringing it at its core. [00:26:12] Jon Yoo: So like a little for, for sugar. We’ve spent the past six months optimizing around our entire, like company brain where we are storing all the context. To a singular, singular place that is queryable, that there’s no coordination tax between teams. Our entire product development process actually is automated where we have multiple agents debating one another, PRDs to code generation, code review, uh, you know, security, qa, et cetera, et cetera. [00:26:40] Jon Yoo: And then there’s humans in the loop across the process. So I would actually think about when we, when we fit that into, into marketplaces, it’s not just thinking about who’s going to send the offers or who’s gonna do the co-sell, or who’s gonna X, Y, Z, but how do you bring all that together so that your sales reps and your partnership person and Microsoft all has to share context in a given deal and it’s done automatically without, you know, back office folks having to update what partner led or partner influence means and reporting things in a, in an old way. [00:27:11] Jon Yoo: So it’s almost re-imagining. Entire workflow, given everyone should have open context of what’s going on in a given deal. So let’s say maybe a hand wavy way of answering that question. Yeah. But it does mean that we should be re-imagining, uh, what the job to be done is, uh, very fundamentally [00:27:28] Vince Menzione: cy, how are you thinking about it since you’re building the, the, the toolkit at Microsoft? [00:27:32] Cyril Belikoff: Yeah. Um, yeah. Well, John says absolutely is right, particularly around marketplace and how that sort of flow and ecosystem will work. Um, in addition to that, it’s. Not only about how marketplace or about developers ’cause the developer, uh, scenario or persona was the first globally to see the value of AI and agents in the flow of their work. [00:27:55] Cyril Belikoff: It was the first to like, oh, one developer can now do much more. I can be empowered, I can build agents to work on my behalf. I can, uh, I can be an architect instead of a hands-on coder. Right. It’s changed the profile of what developers do exactly what. Uh, John mentioned what he’s doing himself. That’s just one profile of a user. [00:28:17] Cyril Belikoff: Th there are many other profiles. A sales person, a marketer, a uh, CFO team, hr. Each of these are literally going through the same transformation. They’re one beat behind developers because developers, you know, was really tech enabled and tech stack driven, and the, and the opportunity was, was obvious quite quickly. [00:28:39] Cyril Belikoff: These are coming really quickly. This is not like the internet adoption cycle that took many multiple years. This is like, we’re talking months. So, and even inside Microsoft, we have our own, what we call, uh, frontier Marketing Internal Initiative to re, um, rewire marketers and how they go about their daily job and stop doing it this way and do it this way. [00:29:04] Cyril Belikoff: Just pick up M 365 copilot with. Coworking Claude, uh, embedded and just go do the work. Why do you have to outsource this or create this? Just edit the video right there yourself. Like, why do you have to just go do the, as a marketer you want to create a beautiful piece of content, just go and create it. [00:29:21] Cyril Belikoff: ’cause it can create it for you now. [00:29:22] Vince Menzione: Yeah, [00:29:23] Cyril Belikoff: three months ago, literally three months ago, it couldn’t do that. And so what is it gonna be in two months for a marketer or a salesperson or finance person? I mean, just co-pilot in Excel. What that is doing to the financial business is in, like if you, any financial person will tell you they live and breathe through in Excel, like it’s just, it’s their equivalent of, it runs [00:29:44] Vince Menzione: most businesses [00:29:44] Cyril Belikoff: their dev tool, right? [00:29:45] Cyril Belikoff: It’s their thing. It’s really [00:29:46] Vince Menzione: is. [00:29:47] Cyril Belikoff: So this is happening over and over again. Again, if you can package those things up and package a package, that piece of IP on a marketplace is, is not only gonna be a big system, it could be a very, very small piece of. Functionality in a flow for a marketer or a salesperson that is so valuable that can be solved many times on a marketplace. [00:30:08] Cyril Belikoff: And in many cases, everyone’s a software company at this point. Everybody can go and package something up. And so I would be stunned if we don’t see cross pollination from system integrators to channel partners, all just publishing on marketplaces based on, oh, I’ve done this thing four times. I cannot do it 400 times. [00:30:26] Cyril Belikoff: Let me just package it up and put it on a marketplace. So. Yeah, I’m sure you know, John alluded to that. It’s, there’s a lot of exciting times. [00:30:33] Vince Menzione: No, the future [00:30:33] Jon Yoo: is [00:30:33] Vince Menzione: great. What do you [00:30:34] Jon Yoo: totally, I mean, it’s, it’s a case of like, how do, what does being marketplace native also mean? [00:30:38] Cyril Belikoff: Yes. [00:30:38] Jon Yoo: You know, and not, I feel like I’ve seen so many people just use it as a, Hey, we’re opportunistically there and if we get some leads out of it, great. [00:30:45] Jon Yoo: Or if there’s some deals, great, but they’re not really leaning in and being marketplace native the way, you know, and right now there’s, this might be uncomfortable, but there’s no excuses. You know, like creating a partner marketing content with your brand guidelines. It should not take so many time. Or it’s a 10 minute exercise. [00:31:02] Jon Yoo: Exactly. Exactly. Three [00:31:03] Cyril Belikoff: prompts. [00:31:05] Vince Menzione: It used to be that ops used to get involved because, oh, we, we know that they have a commitment. Let’s go run it through the marketplace. Right now, what you both have been suggesting here is it becomes a discoverable process. It becomes part of your normal go to market strategy, and you’re, you’re driving pr, product led growth and SEO and all the things you need to do running a a corporation and modern corporation today. [00:31:26] Cyril Belikoff: Yeah, [00:31:26] Vince Menzione: exactly. So, what’s the future like? Where, where do we go in 12 months with this? What do you think? What do you predict? We, we get out a Ouija board or a crystal ball here. What, what, what do we think? [00:31:38] Cyril Belikoff: I think more broadly in the industry, you’re gonna, some of the scenarios that John alluded to, agent to agent interactions, uh, many agents acting on behalf of humans and on behalf of organizations, uh, and doing. [00:31:55] Cyril Belikoff: Simple things and quite complex things. Uh, and those need to be, uh, managed carefully, uh, with, uh, the right, uh, engagements and built carefully. And in, in many cases, customers will look to partners that are quote unquote certified on, uh, uh, HyperCloud platform. Uh, as a way to get going quickly, but also get the, the quality that they need. [00:32:21] Cyril Belikoff: Um, and I think instead of buying this monolithic, massive application, I think we will see lots more of smaller applications being built that have cleaner open, uh, you know, MC, you know, MCP type agent interfaces that can just work together, uh, without, you know. More complicated integration work, [00:32:42] Vince Menzione: cobbled together your own solutions as opposed to big [00:32:45] Cyril Belikoff: monolithic [00:32:45] Vince Menzione: applications. [00:32:46] Cyril Belikoff: Yeah, there’ll be a much more agile, [00:32:48] Vince Menzione: yeah. [00:32:48] Cyril Belikoff: Uh, personalization. I mean, a lot of people saying SaaS is dead. It’s not quite dead. But I think that SaaS will get significantly more agile, more custom and more personal, uh, for, uh, for customers. [00:33:03] Jon Yoo: I, I would agree with that. Um, I mean, I’m biased, but I think marketplace are gonna be even more relevant than ever. [00:33:08] Jon Yoo: I mean, it’s already highly relevant, but, uh, as you, you know, I think in the past the, the narrative was, well, there’s a new generation of buyers and they’re millennials. They, they wanted, you know, uh, I always talk about consumer experience to B2B sales, you know, and, and now it’s like agents that’s that on steroids. [00:33:24] Jon Yoo: Um, but what I, you know, beyond that, I think, uh, there, there’s a lot of talk of like SAS apocalypse or software companies getting. Destroyed by, you know, the, the, the AI labs or SaaS is dead or whatever. I think SaaS is gonna, I mean, there’s gonna be way more software companies because the cost to build is a lot easier. [00:33:46] Jon Yoo: That means that competition will be. Even more fierce than ever. And you have all these AI native companies that are coming out with a quicker time to market, quicker time to value, and they have some recursive loops that makes the product even that much better. Um, so what that means for everyone is like, one, you gotta go back to the, the core differentiations. [00:34:06] Jon Yoo: Or like in the past, maybe the, the time to build was the differentiation, but today it’s, or you know, there’s some other, obviously the core elements, but then there’s. Distribution. Yeah. So how do you partner with Microsoft, for example? How do you have your own self-improving like distribution model? That makes sense. [00:34:22] Jon Yoo: Marketplace being a huge component of that. Two is obviously there, there’s a piece of like network and data. That’s what we think about of hey, what makes our product better as more, more people use it. Um, because yeah, competition is crazy fierce and it finally goes into times deployment. That’s why you see these companies like. [00:34:41] Jon Yoo: Open AI anthropic that are competing for their enterprise, uh, pie. And instead of doing it themselves, they’re, I mean, I think OpenAI just did a joint venture of like $4.1 billion into the deployment company. Anthropics doing the same, they’re surrounding themselves with the ecosystem and channel is going to be more relevant than than ever, as long as you know how to enable AI services and know how to deliver on this technology to the, to the broader world. [00:35:07] Jon Yoo: And so. Channel awesome. Marketplace, awesome. You know, competition’s gonna be fierce. Success is not going anywhere. [00:35:16] Vince Menzione: Good conversation, gentlemen. [00:35:18] Jon Yoo: Awesome. [00:35:18] Vince Menzione: I’ve been told we’re over time. I wanted to open it up to questions. Um, but I do feel like we, yeah, I’ll get, I’ll get yelled at. But this was incredible. Um, some great, I mean, the, the pa it, it’s terrific to see. [00:35:36] Vince Menzione: How far we’ve come in, so shorter period of time, and it’s only gonna continue to get better. I think the one question I’ll have is like, what, what would hold any of these companies back at this point? It feels like it’s such a compelling reason we need to move forward. Is there, is there anything, like why would, why would we hold back? [00:35:54] Cyril Belikoff: Um, you know, some of the discussions we have, um, is about how to balance today’s world with tomorrow’s world a little bit. [00:36:01] Vince Menzione: Yeah. [00:36:02] Cyril Belikoff: Today’s business model with tomorrow’s business model, today’s financial results with tomorrow’s financial results. Um, and there are very different approaches to all of this. [00:36:13] Cyril Belikoff: Those AI natives, they’re like, there is no yesterday. There’s only tomorrow. Um, there those companies that realize they’re being threatened by AI natives and so they have to move quickly. Um, and, uh. Figure out a, a, a business model and then someone else who wants to do a bit of both and bridge into it. [00:36:32] Vince Menzione: Yeah. [00:36:32] Cyril Belikoff: Um, and just within that frame there are different ways to tackle it, whether it’s create two teams, one’s the future team, one’s the current team, and, you know, may the best team win, um, makes sense with the customer and that, uh, or, uh, give the, give the customer the choice and have the teams going together. [00:36:49] Cyril Belikoff: So there are lots of different approaches. [00:36:51] Vince Menzione: Right. So great to have you. Did you have some, did you have a comment to make on that? [00:36:55] Jon Yoo: Uh, no. Just, uh, unwillingness to lean in and learn something new. Yeah. [00:36:59] Vince Menzione: Yeah. [00:37:00] Jon Yoo: I’m, I’m, I’m much more in the burn all boats buckets. Yeah, [00:37:03] Vince Menzione: I know. Me too. [00:37:03] Jon Yoo: Of, uh, no, no old team and new team. [00:37:05] Jon Yoo: Just new team and you know, that’s just push forward. [00:37:07] Vince Menzione: Well, great to have two amazing leaders on stage with [00:37:10] Cyril Belikoff: us. Thanks [00:37:10] Vince Menzione: so [00:37:10] Cyril Belikoff: much. [00:37:10] Vince Menzione: So thank you [00:37:11] Jon Yoo: so much. Yeah, thank [00:37:11] Vince Menzione: you [00:37:15] Jon Yoo: so much. [00:37:16] Vince Menzione: Don’t forget. Ultimate Partner Live is coming soon, October 26th through October 28th in Reston, Virginia. I hope to see you there. [00:37:28] I.

Quick SummaryIn this episode, host Kelsey sits down with Lauren Murdoch, founder of Murdoch Marketing, a fractional marketing consultancy based in Burlington, Ontario. Lauren shares the raw, messy, and ultimately inspiring story of leaving a burnout-inducing corporate career, taking her family to New Zealand for four months, and coming home to build a business rooted in clarity, community, and genuine strategy. This is a must-listen for marketers, entrepreneurs, and anyone who has ever felt the pull toward something more aligned — but wasn't sure how to get there.In This EpisodeHow Lauren went from corporate marketer to fractional marketing consultant after 15 yearsThe 1:00–3:00 AM panic attacks that finally pushed her to quitWhy she spent months saying yes to everything — and what it unlockedThe real story of how her family made four months in New Zealand happen (no big bank account required)Her first fractional client — and why he showed up at a golf simulatorWhy going viral is NOT the goal — and what actually generates revenueThe simple marketing moves most small business owners skip entirelyHow co-hosting workshops became her most powerful visibility strategyWhy she hopes she never goes viralKey TakeawaysIt's never the right time to take the leap — but if the desire is there, dig in and figure out how to make it work. The right conditions rarely just appear; you have to engineer them.In the early days of a new business, saying yes to everything isn't reckless — it's research. Clarity comes from doing, not planning.The best marketing starts with one thing: being relentlessly clear about who you are, what you offer, and telling people exactly what to do next.Optimize before you add. Before building a new offer or platform, look at what you already have and ask if it's been given a real chance to work.Getting out of your office and into rooms — events, coffee chats, workshops — is still one of the most underrated business development strategies that exists.Memorable Quotes"You will always find reasons not to do something. It's never a good time.""Don't go try to do five to ten channels. Pick two. Get really good at those.""I genuinely hope I don't go viral — because that's not the fastest path to building a real business."Resources MentionedMurdoch Marketing website:murdochmarketing.caLauren's Instagram:@itslaurenmurdochKelsey's Website: www.KelseyReidl.comKelsey's Instagram: @KelseyReidlJuly 23rd Burlington Event: Cocktails, dinner & speakers on inner self and outer style — checkmurdochmarketing.ca for detailsNew Zealand Work From Heart sabbatical program (mentioned in context of Lauren's employer's policies)About the GuestLauren Murdoch is the founder of Murdoch Marketing, a fractional marketing consultancy helping entrepreneurs and small business owners build clear, effective marketing strategies. After 15 years scaling companies in corporate marketing, she left to build a business and life that actually fit — including a four-month family adventure in New Zealand. She's based in the Burlington/Hamilton area of Ontario and works with clients across Canada.

On today's show I breakdown the exact steps you can take to get absolutely shredded.  Topics include: Why calories in vs. calories out isn't the only thing that matters How to optimize your training for fat loss Why I hate mixing strength & conditioning in the same training session Ideal cardio methods for heart health Why mental performance matters for fat loss The power of routines And more. Get ready to take some notes and enjoy the show.

Become the most trusted health practitioner in your market & attract pre-sold patients with YouTube → https://go.healthpreneurtraining.com/youtube?el=pod-june28Grow your health business online → https://go.healthpreneurtraining.com/hba?el=pod-june28Social media gurus have been lying to you, and if you are a health practitioner trying to grow your authority online, those lies are costing you time, energy, and real business. I am breaking down the six biggest social media myths and showing you exactly what to focus on instead.Most practitioners are stuck on the social media hamster wheel because they have been told that views, followers, virality, and posting volume are the metrics that matter. They are not. In this episode, I walk through all six lies one by one, including why a post with 633,000 views added almost no real business, why short attention spans are a myth for the right audience, and why a big following and a big income are two completely different things. Whether you are exhausted from posting daily or just starting to think about content strategy, this video will change how you approach your entire online presence.

#983: Join Lauryn Bosstick as she shares everything currently in her rotation – from the wellness habits, beauty rituals, supplements, and health tools she swears by, to the technology, routines, and lifestyle upgrades helping her optimize at the highest level. In this solo episode, Lauryn reveals her exact morning habit stack, favorite products of the moment, latest health discoveries, current obsessions, and the small daily practices creating the biggest results in her life right now.   For Detailed Show Notes visit TheBossticks.com   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   This episode is sponsored by PVOLVE Head to http://pvolve.com/skinny and use code SKINNY for 15% off sitewide, or on class packs at a Pvolve studio near you.   This episode is sponsored by Branch Basics Branch Basics is now available at Target and http://Target.com, making it easier than ever to access safe and effective cleaning products. Whether you're going all-in on safe cleaning swaps or just starting small, find Branch Basics at Target and http://Target.com today.   This episode is sponsored by Just Thrive Get your health in check and save 20% on your first order at https://justthrivehealth.com/SKINNY with code SKINNY.   This episode is sponsored by Kettle & Fire  Go to http://kettleandfire.com/SKINNY and use code SKINNY to get 25% off.   This episode is sponsored by Vercity For up to 65% off your order, head to http://VeracityHealth.co and use code SKINNY.   This episode is sponsored by Revolve Go to http://REVOLVE.com/SKINNY to shop our faves and use code SKINNY for 15% off your first order.   This episode is sponsored by Tru Fru Find it now in the freezer aisle of your grocery store!   This episode is sponsored by Hers Ready to reach your goals? Visit http://forhers.com/skinny to get personalized, affordable care that gets you. Produced by Dear Media

What if one of the most important proteins for healthy aging is also one of the most overlooked? Most people think collagen is simply a beauty supplement for smoother skin and fewer wrinkles. But collagen is actually the structural foundation of your entire body--skin, joints, cartilage, tendons, ligaments, bones, and connective tissues. The reality is that collagen production begins declining as early as your twenties, and that decline may contribute to many of the symptoms people mistakenly accept as "normal aging."In this episode, Dr. Thomas Hemingway dives into the science of collagen, what the latest research says about its benefits for skin, hair, nails, joints, cartilage, and bone health, and how to maximize its effectiveness with key nutrients like vitamin C, hyaluronic acid, glucosamine, and chondroitin. You'll learn practical strategies to support healthy collagen production, discover who benefits most from supplementation, and hear real-world examples of how collagen can be part of a comprehensive healthy aging and longevity plan. If your goal is to look better, move better, recover better, and stay active for decades to come, this is an episode you won't want to miss!  Have a Listen and Share with a Friend:)**Free PDF:  "How to Optimize your Metabolism in 7 Easy Steps."   Inside the PDF, we pull back the curtain on how to actually get your metabolism Super-charger and running better than ever before.*And, in my new Performance, and Longevity medical practice we specialize in turning back your biological age and OPTIMIZING HORMONES so you can feel a decade or more younger so you can do the things you want to do that you thought were no longer possible due to your age.  Join the waitlist here!*Don't wait to Prioritize your health, Start Today with the Simple and Powerful Steps detailed in my Best-selling book, PREVENTABLE.*ACCESS my FREE workshop, "GET 10 Years Younger, Stronger, and Sharper"  How to turn back your biological age 10-20 years so you can do the things you want to do that you no longer thought possible due to your age.  Perform at your best and live your best life!Join my Free Masterclass on Midlife Hormones, "Why You Don't Feel like Yourself anymore and What to Do about it!"JET LAG Survival Guide.  Free PDF!*GET DIRECT ACCESS to DR. HEMINGWAY in these AMAZING COURSES!**Free Resource:  "The 7 lab tests your doctor likely is not checking and could be the key to why you don't feel your best." *Don't Forget to SHARE with a Friend and please drop a Review:) It means the world!Mahalo and Aloha andTo your health,

The podcast industry has convinced you that podcast growth comes from choosing the right marketing tactic. Yet every day, thousands of podcasters are spending time on strategies they can't tell are helping, hurting, or doing nothing at all.In this rapid-fire Q&A, I'm answering how to move your podcast to #1 in search results, the two factors that matter more than any single growth tactic, and the simplest way to determine which marketing strategies deserve your attention (and which ones don't). If you're serious about growing your podcast and want a better way to evaluate what's working, hit play and let's dive in.…2:03 – How to Move Your Podcast From #2 to #1 in Search Results5:41 – The 3 Most Important Places to Optimize for Podcast SEO9:08 – How to Choose the Right Podcast Marketing Strategy13:41 – The 2 Factors That Matter More Than Any Single Growth Tactic22:01 – The Hidden Skills Behind Every High-Performing Podcast…Episode LinksThink you've cracked today's mystery word? Go to PodLaunchHQ.com/mysteryword and enter your guess. Get it right, and you'll unlock a mystery prize hand-picked to help you improve your podcast's growth and performance.…Other Episodes You'll Love: Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered3 Podcast SEO Strategies That Increased My Downloads 41%3 Signs Your Podcast SEO Strategy Is Working…Special thanks to Eve Hall, Host of Please Me, and to the anonymous listener who submitted today's questions.…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I'm testing on SubstackGet reviews for your show with PodLottery...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Many med spas spend heavily on attracting new patients while overlooking one of the biggest growth opportunities already inside the practice: the existing patient base. Sustainable esthetic practice growth doesn't come from acquiring more patients alone—it comes from creating an experience that keeps them coming back.  In this episode, I sit down with Abby Honaker, President of Partner Success at Pink Sky, to discuss how practice owners can improve patient retention, strengthen provider accountability, and create systems that support long-term growth. We talk about everything from provider utilization and compensation structure to treatment plans, patient outreach, and building a service experience that drives loyalty.  Every Patient Interaction Should Move the Journey Forward  One thing I constantly see is that medical aesthetics is failing to maximize each patient interaction. Whether it's recommending skincare, discussing future treatments, or helping a patient understand their long-term goals, every touchpoint is an opportunity for education and deeper engagement.   The strongest practices don't treat visits as one-time transactions. They create intentional patient journeys with clear next steps, personalized care plans, and a consistent service experience that encourages rebooking and patient loyalty.  When patients understand where they're going next, retention and revenue improve.   Retention Is Built Through Systems, Not Hope  Patient retention isn't accidental. It comes from clear processes, team training, and data-driven decisions.  • Train providers and front desk teams on every service offered • Use targeted marketing and patient outreach to reactivate inactive patients • Build treatment plans that extend three, six, or nine months into the future  • Track rebooking rates and provider utilization regularly • Create membership programs that support long-term engagement • Standardize scripts to improve consistency across the patient journey  The practices that maximize revenue are often the ones that create predictable systems around the client experience.  Providers Should Be Advisors, Not Order Takers  Patients don't come to your practice because they're experts in treatment planning. They come because you are. That means providers should confidently recommend the care they believe will produce the best outcome rather than allowing patients to "order off the menu." Whether it's upselling skincare, integrating wellness services, or recommending additional treatments, education is part of delivering high-quality care.  Avoid making assumptions about what patients can or cannot afford. Present the best recommendation, explain the value, and allow the patient to decide what works for them. Data Creates Better Decisions—and Better Outcomes  Successful med spa practices combine exceptional care with strong operational discipline.    As your med spa scales, creating a profitable exit—or simply building a more sustainable business—depends on having systems that support both the patient experience and financial performance. The goal isn't simply to add more services. It's to build a practice where every touchpoint strengthens loyalty, improves outcomes, and supports long-term profitability.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon: Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.  About Abby Honaker:  Abby Honaker is an aesthetics, wellness, and longevity strategist with more than 25 years of experience building and scaling healthcare businesses. Since 1998, she has worked across multiple sectors—including plastic surgery, dermatology, chiropractic, dental, aesthetics, wellness, and fitness—bringing a unique blend of clinical expertise and operational leadership to every stage of growth.  A business graduate with more than 40 certifications spanning nutrition, health coaching, personal training, and athletic performance, Abby Honaker has launched multiple wellness clinics, helped lead her family's dental practices, and opened her own med spa after becoming a Master Aesthetician and Laser Technician.  Having served in nearly every role within a practice—from provider and patient coordinator to brand manager, owner, consultant, and marketing lead—Abby Honaker specializes in helping clinics optimize operations, improve profitability, and scale sustainably. She is known for implementing modern growth systems, including AI-enabled operations, technology integrations, SOP development, and revenue strategies that support both expansion and successful exits. Connect with Abby:  Instagram: https://www.instagram.com/abby_honaker/  LinkedIn: https://www.linkedin.com/in/abby-honaker-38bb1775/  Website: https://pinksky.life/ 

I'm delighted to connect with Dr. Catherine Clinton today. She's a licensed naturopathic physician, author, and the Founder and Chair of the Quantum Biology Health Institute. With over 18 years of clinical and educational experience, she helps wellness seekers and healthcare practitioners understand health through a systems-based, quantum biology lens. Her work is dedicated to expanding our understanding of health by honoring the body's intelligence and its relationship with light, water, and the environment. In today's conversation, Dr. Clinton explains what quantum biology is and how light shapes circadian rhythms and hormone balance. We discuss the emerging science of structured water, grounding, fascia, mitochondrial health, and the gut's energetic environment, also exploring practical ways to support your health by paying attention to your body's relationship with its surroundings. Join us for a truly fascinating discussion on how light, water, energy, and environment can influence our health in ways we have never even considered. IN THIS EPISODE, YOU WILL LEARN: How quantum biology differs from conventional biology Why is natural morning light so important for our bodies? The disruptive effects of LED lighting Dr. Clinton explains what structured water is and the important role it may play in cellular function. How healthy mitochondria support cellular energy production, hydration, overall health, and longevity In addition to producing ATP, how the mitochondria can contribute to cellular hydration How the minerals in drinking water can help the water move into and around cells The value of grounding to support the electrical systems within the body Why fascia is increasingly viewed as an active communication network within the body Bio:  Dr. Catherine Clinton Dr. Catherine Clinton, ND, is a licensed naturopathic physician, author, and the Founder and Chair of the Quantum Biology Health Institute. With more than 18 years of clinical and educational experience, she helps wellness seekers and healthcare practitioners understand health through a systems-based, quantum biology lens. While in naturopathic medical school, her diagnosis of two autoimmune conditions and Lyme disease reshaped her understanding of healing and led her beyond conventional models. Dr. Clinton has published in peer-reviewed scientific journals, teaches internationally, and maintains a small clinical practice in Eugene, Oregon. Her work is dedicated to expanding our understanding of health by honoring the body's intelligence and its relationship with light, water, and the environment. Connect with Cynthia Thurlow   Follow on X, Instagram & LinkedIn Check out Cynthia's website. Submit your questions to support@cynthiathurlow.com  Join other like-minded women in a supportive, nurturing community: The Midlife Pause/Cynthia Thurlow.  Purchase Cynthia's book, The Menopause Gut. Cynthia's Intermittent Fasting Transformation Book The Midlife Pause Supplement Line Connect with Dr. Catherine Clinton On her website Order a copy of Dr. Clinton's book, Optimize, and get free bonuses