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I'm joined today by someone who leads the PPC & SEO efforts for a large multinational corporation. He’s Director of SEO & digital advertising at Pearson Education. Welcome to DMR, Jarrett Byrom. https://www.youtube.com/watch?v=OEul0LMeHks On this episode of Digital Marketing Radio we discuss the challenges of digital marketing at a large corporation, with topics including: Is it better to have a small budget, and be able to make decisions quickly, or have a larger budget, and having to spend more time justifying why you want to do things? What are the particular challenges that you face heading up the digital marketing department in a large organisation? How do you justify doing what you want to do if senior management don’t really ‘get’ digital marketing? What about SEO - how do you sell that internally? What are some of the more effective digital marketing activities for Pearson at the moment? I can see that 40,000 staff work for Pearson and that your main website doesn’t seem to focus on selling. How many websites do you have? How do you measure the ROI of brand marketing? [Tweet ""You need to focus most of your time on doing things that scale." @JarrettByrom"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Excel [Spreadsheet software] Moz [SEO management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Blab [Live streaming software] Meerkat [Live streaming software] Periscope [Live streaming software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to focus most of your time on doing things that scale. If I had to say one thing, that's really going to define your success in the digital marketing world, is to do that with your time. Spend the vast majority of your time doing things that are going to scale.
ProBlogger Podcast: Blog Tips to Help You Make Money Blogging
Note: you can listen to this episode above or load it up in iTunes. What I've Learned From Using the Blab Live streaming Service Over the last few weeks I've been experimenting with a new live streaming service by the name of Blab - a tool that I think has the potential to be as useful (if not more useful) than Periscope. In this episode I share my experiences of Blab so far and talk about how it differs from other Live Streaming tools. Update: in the next 24 hours I'm doing a Blab here. Subscribe to check it out live. Curious woman listen with tin can phone by Lars Hallstrom on 500px Note: you can listen to this episode above or load it up in iTunes. In This Episode You can listen to today's episode above or in iTunes or Stitcher (where we'd also LOVE to get your reviews on those platforms if you have a moment). In this podcast episode I share: How Live Streaming Can Help you to Build Your Blogging Brand How Blab is useful for helping you to come up with ideas to blog about How Blab helps you to create content that you can repurpose into blog posts, YouTube content and Podcasts How Blab Differs to Periscope Mentioned In this Episode Check out my Blab page here (where you can follow me and be notified of future Blabs that I run). As promised in this episode here is an embedded version of the recent Blab broadcast that I did: You can also see this episode as a replay over on Blab here (where you can see the rest of the interface). Here's the LinkedIn post that I used as a basis for this Blab. I also mentioned ManyCam in this episode (a tool to enable you to do some fun and useful things with your webcam). PS: Shoutout to Joel Comm who has been a great support on Blab. Check him out here - he's doing great stuff. Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to the ProBlogger podcast. My name is Darren Rowse and this is episode 44. Today on the podcast, I want to talk about a new tool for bloggers and for other content creators called Blab. You may have heard about it; there's been a lot of buzz. It's a live-streaming tool. It's like the love child of Google Hangouts and Periscope. You can find today's show notes at problogger.com/podcast/44. I'm recording this podcast a couple of weeks before you actually hear it because I'm trying to get a little bit ahead. We're going to the Inbound Conference in Boston on Monday, just a few days away from now, and so I'm recording a few ahead of time, and I am really excited today because I've pretty much spent quite a bit of my time today on this new tool called Blab. It has been around for a few weeks now, but as usual, it takes me a little while to get on it. I usually pay attention to it too when I start saying multiple other people who I respect and who I listened to using a new tool. It's usually not the first person who's on that I hear it from that piques my interest, but it's multiple people. Within about 1½ days, I saw four people that I really respect jumping onto Blab and trying out this tool. I think the first person was actually Cliff from the podcast man who jumped onto it one night and he said, "I'm going for a walk, do you want to come with me," on his Facebook page and I clicked this link. Suddenly, I was watching him have this conversation while he was on his walk. Now it's kind of like Periscope for those of you who know that except that had this difference. Not only was Cliff on the screen, but so are three other people and now having a conversation together. Three of them were sitting at their desktop computers, and they were live streaming from there and Cliff was out and about on his mobile phone, and there was these chats stream going on alongside it at the same time, almost like a backchannel if you want of people watching and asking questions,