Podcasts about Excel

In this inspiring episode of the Featured Mentor Podcast, we sit down with Arthur, a 28-year-old professional whose path from Brazil to the U.S. and Europe reveals what it really takes to build an international career in finance. From early days at a prep school to studying at Wharton and landing roles at Bank of America and Goldman Sachs, Arthur opens up about the challenges of ambition, adapting across cultures, and learning to define success on his own terms. Listeners will gain insight into: How early mentorship and family values shaped Arthur's global outlook The realities of navigating investment banking and private equity interviews Lessons in resilience, personality, and authenticity in high-pressure careers Perfect for students, young professionals, and anyone redefining what success looks like in global finance and leadership.

From studying Business Data Science to landing a role in investment banking at Centerview Partners, this is my honest story of how I discovered my path, the mistakes I made, and what I wish every student knew before starting their career. In this video, I share how I transitioned from college to corporate life — the lessons I learned outside the classroom, why real-world experience matters, and how small opportunities can lead to big growth. Whether you're a university student, career changer, or just curious about finance and personal growth, this episode will give you insight, motivation, and practical steps to help you find your direction.

Kara Tsuboi covers today's top tech stories. Michael Dell makes one of the largest donations to go directly to the American people. One of the fastest-growing college majors is now artificial intelligence. The esports champion of Excel is crowned in Las Vegas.

Kara Tsuboi covers today's top tech stories. Michael Dell makes one of the largest donations to go directly to the American people. One of the fastest-growing college majors is now artificial intelligence. The esports champion of Excel is crowned in Las Vegas.

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

Ryan Collins calls himself a garbage man, but he's also the Managing Director at Tahoe Truckee Sierra Disposal (TTSD), a third-generation waste collection and recycling company in Northern California. After a stint in Silicon Valley, he came back to join the family business and walked into a world still powered by slide rulers, highlighters, and paper-heavy workflows. Today, his team is building in-house AI tools that are replacing expensive software and solving real operational problems across the business — all with a lean budget, limited tech experience, and a workforce that now regularly pitches their own automation ideas. We talk through how this transformation actually happened. Starting with Excel and a problem-first mindset, Ryan's weekend vibe coding projects grew into a full-on tech capability at TTSD. From saving $30,000 a year with a $75 microcontroller to avoiding six-figure SaaS spends with local AI tools, this episode is packed with practical stories. We also get into the risks of overengineering, how to decide when to bring in real software engineers, and what hiring looks like when you're prioritizing attitude and curiosity over resumes. If you're looking to build a culture of innovation, even in a non-tech industry, this one is worth a listen. Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Inside the episode... Why even garbage truck drivers are suggesting AI tools now How Ryan turned Excel and a tinkering mindset into a culture of problem solving A $75 hardware build that fixed a $30,000-a-year proble Why vibe coding is addictive and how they stay focused on what matters Building in-house AI tools with Whisper, Mistral, and Claude Replacing a $120,000/year call center SaaS with a local tool running on a $2,000 PC How they protect customer data while still using AI internally When to keep iterating and when to bring in a developer What Ryan looks for in tech hires (and why resumes often don't matter) Using AI to bridge the language gap across a mostly Spanish-speaking workforce Mentioned in this episode ESP32 microcontrollers OpenAI Whisper (local speech-to-text) Mistral (local open source LLM) Claude by Anthropic 11Labs (AI voice translation) Google Maps API Upwork Cursor Excel, VBA, Python Pandas Alpha fold  Raptor engine at spaceX Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World by Mark Miodownik Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.   Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence

In this episode, we dive in with CJ Bouchard, CEO of Excel Fitness which is the leading operator of Planet Fitness, with over 160 locations!! CJ and his team are a success rocket ship, and we discuss CJ's principles of leadership rooted in getting better every single day!

à demain avec Emilie !COACHING RELATION À L'ARGENT

In this inspiring interview, Jonathan explains how he reinvented his career after the Army. Get real advice on networking, job searching, mindset, and using modern resources to accelerate your career.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM Alax Cox shares how Microsoft Copilot is reshaping productivity, compliance, and workflow automation for business and tech professionals. Learn practical strategies for maximising ROI, overcoming adoption barriers, and building robust AI governance. This episode delivers actionable insights for leaders and teams integrating AI into daily operations.

Microsoft Excel is more than just a tool in the accounting and finance industry—it empowers individuals to advance their careers by transforming numbers into actionable insights. Despite the rise of specialized software, 89% of finance teams still rely on Excel skills, making it the go-to platform for budgeting, forecasting, reporting, and analysis worldwide.  With Excel still on top, it's crucial to help students master the application before they enter the workforce. Which is why we've launched new specialized Microsoft Office Specialist (MOS) certifications for accounting and finance careers: MOS Excel for Accounting Associate and MOS Excel for Finance Associate. On this episode of the podcast, we sat down with Caroline Dill and Jennifer Johnson to discuss these new exams.  Caroline is a Product Marketing Manager at Certiport, a Pearson VUE business, where she leads global marketing strategies for major clients such as Microsoft and Unity, including the Microsoft Office Specialist program. Before joining Certiport, Caroline held leadership roles in the publishing industry, where she co-chaired major initiatives to strengthen institutional partnerships and expand access to academic research.  Jennifer is a CPA licensed in the state of Texas. She owns and manages a client accounting practice utilizing technology and automation to help clients enact change through information. From 2009 – 2025, Jennifer was a Professor of Instruction at the University of Texas at Dallas, where she taught Accounting Systems, Data Analytics, QuickBooks Software, CPA Exam preparation, and Excel courses. In 2024 Jennifer was named CPA of the Year by TXCPA Dallas, and in 2017 she was named an Outstanding Accounting Educator by TXCPA. Jennifer co-authored six editions of Computerized Accounting with QuickBooks Online. Before joining the University of Texas at Dallas in 2009, Jennifer spent time in both public accounting and industry as an auditor with PwC, an Assistant Controller at a regional financial services firm, and a Finance Manager at Keurig Dr Pepper. Jennifer holds both a BBA and an MS in Accounting from Texas A&M University. During this episode, Caroline and Jennifer discuss trends in the accounting and finance industry, key skills for future professionals to master, and how these new certifications can set individuals apart in the competitive job market. If you're teaching future financial professionals, this episode is for you.  Ready to dive into these new exams? All our information is available here.  Interested in learning from educators like Jennifer? Join our CERTIFIED Academy program. Get all the details here.    Connect with other educators in our CERTIFIED Educator Community here.         Don't miss your chance to register for our annual CERTIFIED Educator's Conference here.     

Discover how the VoiceOver Learning Lounge empowers blind and low vision users to master the Mac and iPhone with ease. Learn how Charmaine Co's accessible training and audio lessons can transform unused Apple devices into powerful tools for work and life.Steven Scott and Shaun Preece welcome Charmaine Co, an assistive tech instructor from Vancouver, to explore her innovative VoiceOver Learning Lounge. This resource offers flexible, remote training for blind and low vision users who struggle to get started with Mac or iPhone accessibility. Charmaine shares her journey from teaching JAWS and Braille to developing on-demand lessons and live coaching sessions that help learners confidently use VoiceOver, Excel, Word, web browsers, and more—without feeling like they're back in school. She also highlights the importance of practical, bite-sized lessons that prevent expensive tech from gathering dust. The episode also features listener emails about guide dogs, mobility, and PC refresh habits, along with requests for step-by-step TailScale tutorials. Relevant LinksVoiceOver Learning Lounge: https://linktr.ee/volearningloungeEmail Charmaine: volearninglounge@gmail.comDouble Tap Feedback: feedback@doubletaponair.com Find Double Tap online: YouTube, Double Tap Website---Follow on:YouTube: https://www.doubletaponair.com/youtubeX (formerly Twitter): https://www.doubletaponair.com/xInstagram: https://www.doubletaponair.com/instagramTikTok: https://www.doubletaponair.com/tiktokThreads: https://www.doubletaponair.com/threadsFacebook: https://www.doubletaponair.com/facebookLinkedIn: https://www.doubletaponair.com/linkedin Subscribe to the Podcast:Apple: https://www.doubletaponair.com/appleSpotify: https://www.doubletaponair.com/spotifyRSS: https://www.doubletaponair.com/podcastiHeadRadio: https://www.doubletaponair.com/iheart About Double TapHosted by the insightful duo, Steven Scott and Shaun Preece, Double Tap is a treasure trove of information for anyone who's blind or partially sighted and has a passion for tech. Steven and Shaun not only demystify tech, but they also regularly feature interviews and welcome guests from the community, fostering an interactive and engaging environment. Tune in every day of the week, and you'll discover how technology can seamlessly integrate into your life, enhancing daily tasks and experiences, even if your sight is limited. "Double Tap" is a registered trademark of Double Tap Productions Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the fifth series in the annual podcast programme from Academic Archers, bringing you papers from our 2024 conference.Please note: the sound quality on this recording is not as clear as usual. We apologise for this and thank you for your understanding.This episode explores what it means to live in a neurodiverse household, and why accurate representation of neurodiversity in The Archers storylines matters.Living in a Neurodiverse Household: Why Accurate Representation in Storylines Makes a Difference - Andrea HartDrawing on her own family's experiences, Andrea considers how neurodiversity can be part of The Archers without ever being the only story. Scenarios range from how Lower Loxley might handle a job applicant with dyspraxia, to what happens if Pip is asked to seek a dyslexia assessment for Rosie, or how Emma and Will might navigate an autism diagnosis for Kiera.She also reflects on the quirks of everyday neurodiverse life – such as owning 13 scientific calculators or tracking life events on an Excel spreadsheet – and how these realities could enrich the drama. The paper suggests that the long-form writing of The Archers, where stories unfold over years, is uniquely suited to portraying neurodiversity with authenticity and depth.About the speakerAndrea Hart lives in a neurodiverse household and uses this lived experience to highlight why authentic representation matters. She is committed to showing how neurodiversity can be woven naturally into everyday narratives.If you enjoy our work and would like to support Academic Archers, you can Buy Us a Coffee – buymeacoffee.com/academicarchers.

In this episode of The Daughter Podcast, Oscar is joined by The Real Life Wolverine, Brandon Mancini, a Marine Corps veteran, husband, father, strength coach, and founder of BMF Coaching. With 20+ years in coaching, he has helped thousands of men rebuild their bodies, discipline, and identity through what he calls whole-life strength. His story gained national attention after surviving a devastating accident that crushed his leg — an accident many doctors say should have taken his ability to walk.But Brandon rebuilt himself through discipline, training, and an ironclad mindset — earning the nickname “The Real-Life Wolverine.   They discuss insights on masculinity, the pressures of fatherhood, and the inspiring journey of recovery after a life-altering accident. They emphasize the importance of being a dependable role model for their children and discuss raising strong, dependable individuals. The conversation also delves into Brandon’s commitment to health and fitness and the life-changing impact of a worthy goal. Listeners will gain valuable perspectives on resilience, the true meaning of strength, and the importance of cultivating a supportive community.   Brandon on Instagram   Brandon's Coaching   Hair XT. 15% OFF use GIRLDAD   Daughteredpodcast.com   Oscar on Instagram   Few Will Hunt. 10% OFF use GIRLDAD   00:00 Understanding Masculinity and Fatherhood 01:32 Introduction to the Daughter Podcast 03:06 Meet Brandon: A Journey of Coaching and Personal Growth 03:28 Brandon's Military and Coaching Career 09:26 The Life-Changing Accident 12:34 Recovery and Resilience 15:37 Legal Battles and Second Chances 24:19 Back to Coaching: The Real Life Wolverine 25:04 The Wolverine Recovery Journey 27:07 The Importance of Longevity in Training 29:47 Setting Empowering Goals 36:50 Balancing Independence and Dependability 46:27 The Role of Support Systems 48:33 Hair Care and Health 51:46 Coaching and Community 53:01 Conclusion and Final Thoughts Guest Disclaimer: The views and opinions expressed on this podcast are solely those of the guests. They do not necessarily reflect the views or opinions of the host, any organizations, companies, or institutions mentioned, or corporate entities represented by the host. Our aim is to provide a platform for diverse perspectives and open dialogue. While we strive for accuracy and balance, it's important to recognize that opinions may vary. We encourage critical thinking and further exploration of the topics discussed.

In this episode we dive into building a construction scheduling team.The ChallengeA general contractor hands you the keys. They say, "Set up a planning and scheduling group for us. Do whatever you want." Where do you start?That's the hypothetical posed to Franco Giacuinto, CEO and founder of Outbuild. The status quo is familiar: no company-wide standards, a mix of P6, Excel, and whiteboards, and owners making decisions off monthly PDF updates. Franco's answer challenges everything about how most GCs approach scheduling today.Continue LearningCheck out our book The Critical Path Career: How to Advance in Construction Planning and SchedulingSubscribe to the Beyond Deadlines Email NewsletterSubscribe to the ⁠⁠⁠⁠Beyond Deadlines⁠⁠⁠⁠ Linkedin Newsletter⁠⁠Check Out Our YouTube Channel⁠⁠.ConnectFollow ⁠⁠⁠Micah⁠⁠⁠, ⁠⁠⁠Greg⁠⁠⁠, and ⁠⁠Beyond Deadlines⁠⁠ on LinkedIn.Beyond DeadlineIt's time to raise your career to new heights with Beyond Deadlines, the ultimate destination for construction planners and schedulers. Our podcast is designed to be your go-to guide whether you're starting out in this dynamic field, transitioning from another sector, or you're a seasoned professional. Through our cutting-edge content, practical advice, and innovative tools, we help you succeed in today's fast-evolving construction planning and scheduling landscape without relying on expensive certifications and traditional educational paths. Join us on Beyond Deadlines, where we empower you to shape the future of construction planning and scheduling, making it more efficient, effective, and accessible than ever before.About MicahMicah, the CEO of Movar US is an Intel and Google alumnus, champions next-gen planning and scheduling at both tech giants. Co-founder of Google's Computer Vision in Construction Team, he's saved projects millions via tech advancements. He writes two construction planning and scheduling newsletters and mentors the next generation of construction planners. He holds a Master of Science in Project Management, Saint Mary's University of Minnesota.About GregGreg, an Astrophysicist turned project guru, managed £100M+ defense programs at BAE Systems (UK) and advised on international strategy. Now CEO at ⁠⁠Nodes and Links⁠⁠, he's revolutionizing projects with pioneering AI Project Controls in Construction. Experience groundbreaking strategies with Greg's expertise.Topics We Coverchange management, communication, construction planning, construction, construction scheduling, creating teams, critical path method, cpm, culture, KPI, microsoft project, milestone tracking, oracle, p6, project planning, planning, planning engineer, pmp, portfolio management, predictability, presenting, primavera p6, project acceleration, project budgeting, project controls, project management, project planning, program management, resource allocation, risk management, schedule acceleration, scheduling, scope management, task sequencing, construction, construction reporting, prefabrication, preconstruction, modular construction, modularization, automation, Power BI, dashboard, metrics, process improvement, reporting, schedule consultancy, planning consultancy, material management

Geen bank, maar wél je hele boekhouding geregeld? Zo bouwde Edwin Vlieg met Moneybird een succesverhaal voor ZZP en MKB.#7dtv #ondernemen #boekhouding #zzp #moneybird

From AM Radios to Artificial Intelligence: Lessons on Adapting to Technological Change with Kevin SuraceIn this episode, host Josh Elledge sits down with Kevin Surace—keynote speaker, futurist, inventor, and serial entrepreneur—to explore the evolution of technology from AM radios to artificial intelligence. Kevin blends nostalgia for classic tech with practical, forward-thinking insights on AI adoption, prompting listeners to consider how curiosity, thoughtful engagement, and strategic use of new tools can shape the future of work and creativity. This blog distills the episode's key lessons, offering actionable guidance for anyone navigating the rapidly shifting AI landscape.Navigating the Evolution of Technology and AI AdoptionKevin opens the conversation by sharing his childhood fascination with AM radios—a hands-on era of tuning, scanning, listening, and learning. He draws parallels between the deep engagement of early radio culture and the modern world of content creation, emphasizing that authenticity and curiosity remain timeless principles. The discussion shifts to artificial intelligence, where Kevin explains that while AGI remains a debated milestone, today's AI models already surpass human capabilities across many domains, much like Excel automated complex math decades ago.He stresses that success with AI begins with crafting thoughtful inputs: detailed prompts, clearly expressed opinions, and iterative refinement. Rather than replacing human intelligence, AI amplifies it—freeing people to focus on judgment, creativity, and strategy. Kevin also breaks down the importance of choosing the right model for the task, noting that different models (Gemini, GPT-5, Claude, Perplexity, Grok) specialize in different strengths, and users should experiment widely.The episode closes with a practical discussion on AI adoption in the workplace. Kevin highlights the gap between awareness and action inside organizations—only about 2% of non-tech companies are meaningfully using AI—and explains why leadership must champion an “AI-first” mindset. He encourages individuals to experiment independently, share wins, and use AI as a collaborator rather than a shortcut, ensuring thinking and insight remain at the center of the process.About Kevin SuraceKevin Surace is a distinguished keynote speaker, futurist, and inventor with over 95 patents. Known for his thought leadership on AI, innovation, and the future of work, Kevin has founded multiple companies and advises organizations on adopting emerging technologies responsibly and effectively. Connect with Kevin on LinkedIn: https://www.linkedin.com/in/ksurace/.About KevinSurace.comKevinSurace.com is the digital home for Kevin's keynote speaking, workshops, and advisory services. Through his talks and consulting, he helps leaders understand technological disruption, adopt AI responsibly, and prepare their organizations for the future of innovation and work.Links Mentioned in This EpisodeKevin Surace LinkedInKevin Surace websiteKey Episode HighlightsEarly AM radio culture demonstrates timeless lessons about engagement and curiosityModern AI already outperforms humans in many specialized areasThoughtful prompting (“garbage in, garbage out”) is essential for quality AI outputDifferent AI models excel at different

Sounds dramatic. But we're just sticking with the error code episode number theme till we can't make any further stories from them. Copilot Chat can schedule meetings and offers a new entry point in Word, Excel, and PowerPoint. We'll also see a new Learning agent that surfaces training content and offers role playing lessons from LinkedIn Learning. 0:00 Welcome 2:16 Organizational Messages now support Action Segments for Microsoft 365 Copilot - MC1189666 4:44 Organizational Messages to support email delivery - MC1189665 7:30 Schedule meetings directly in Copilot Chat - MC1189914 12:48 Updated UI for Copilot Chat entry point in Word, Excel and PowerPoint apps - MC1189000 16:19 Learning agent in Frontier - MC1187676

Our 226th episode with a summary and discussion of last week's big AI news!Recorded on 11/24/2025Hosted by Andrey Kurenkov and co-hosted by Michelle LeeFeel free to email us your questions and feedback at contact@lastweekinai.com and/or hello@gladstone.aiRead out our text newsletter and comment on the podcast at https://lastweekin.ai/In this episode: New AI model releases include Google's Gemini 3 Pro, Anthropic's Opus 4.5, and OpenAI's GPT-5.1, each showcasing significant advancements in AI capabilities and applications.Robotics innovations feature Sunday Robotics' new robot Memo and a $600M funding round for Visual Intelligence, highlighting growth and investment in the robotics sector.AI safety and policy updates include Europe's proposed changes to GDPR and AI Act regulations, and reports of AI-assisted cyber espionage by a Chinese state-sponsored group.AI-generated content and legal highlights involve settlements between Warner Music Group and AI music platform UDIO, reflecting evolving dynamics in the field of synthetic media.Timestamps:(00:00:10) Intro / Banter(00:01:32) News Preview(00:02:10) Response to listener commentsTools & Apps(00:02:34) Google launches Gemini 3 with new coding app and record benchmark scores | TechCrunch(00:05:49) Google launches Nano Banana Pro powered by Gemini 3(00:10:55) Anthropic releases Opus 4.5 with new Chrome and Excel integrations | TechCrunch(00:15:34) OpenAI releases GPT-5.1-Codex-Max to handle engineering tasks that span twenty-four hours(00:18:26) ChatGPT launches group chats globally | TechCrunch(00:20:33) Grok Claims Elon Musk Is More Athletic Than LeBron James — and the World's Greatest LoverApplications & Business(00:24:03) What AI bubble? Nvidia's strong earnings signal there's more room to grow(00:26:26) Alphabet stock surges on Gemini 3 AI model optimism(00:28:09) Sunday Robotics emerges from stealth with launch of ‘Memo' humanoid house chores robot(00:32:30) Robotics Startup Physical Intelligence Valued at $5.6 Billion in New Funding - Bloomberg(00:34:22) Waymo permitted areas expanded by California DMV - CBS Los Angeles - Waymo enters 3 more cities: Minneapolis, New Orleans, and Tampa | TechCrunchProjects & Open Source(00:37:00) Meta AI Releases Segment Anything Model 3 (SAM 3) for Promptable Concept Segmentation in Images and Videos - MarkTechPost(00:40:18) [2511.16624] SAM 3D: 3Dfy Anything in Images(00:42:51) [2511.13998] LoCoBench-Agent: An Interactive Benchmark for LLM Agents in Long-Context Software EngineeringResearch & Advancements(00:45:10) [2511.08544] LeJEPA: Provable and Scalable Self-Supervised Learning Without the Heuristics(00:50:08) [2511.13720] Back to Basics: Let Denoising Generative Models DenoisePolicy & Safety(00:52:08) Europe is scaling back its landmark privacy and AI laws | The Verge(00:54:13) From shortcuts to sabotage: natural emergent misalignment from reward hacking(00:58:24) [2511.15304] Adversarial Poetry as a Universal Single-Turn Jailbreak Mechanism in Large Language Models(01:01:43) Disrupting the first reported AI-orchestrated cyber espionage campaign(01:04:36) OpenAI Locks Down San Francisco Offices Following Alleged Threat From Activist | WIREDSynthetic Media & Art(01:07:02) Warner Music Group Settles AI Lawsuit With UdioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fluent Fiction - Danish: Office Gløgg Spill Sparks Unexpected Friendship at Christmas Bash Find the full episode transcript, vocabulary words, and more:fluentfiction.com/da/episode/2025-11-30-23-34-01-da Story Transcript:Da: Det var en kold vinterdag på kontoret, men indenfor var der varme og julesweatre.En: It was a cold winter day at the office, but inside there was warmth and Christmas sweaters.Da: Atriumet var pyntet med glitrende lyskæder og en stor juletræ.En: The atrium was decorated with sparkling light chains and a large Christmas tree.Da: Luften duftede af krydrede kager, og julemusik spillede blødt i baggrunden.En: The air smelled of spicy cakes, and Christmas music played softly in the background.Da: Mikkel stod nervøst ved siden af det store juletræ.En: Mikkel stood nervously beside the large Christmas tree.Da: Han kastede et hurtigt blik rundt i rummet.En: He cast a quick glance around the room.Da: Han ønskede at imponere Lars, finansdirektøren, men også at være en del af kontorets sociale scene.En: He wanted to impress Lars, the finance director, but also to be part of the office's social scene.Da: Han trak vejret dybt og gik roligt hen mod den muntert snakkende gruppe, der inkluderede Sofie.En: He took a deep breath and calmly walked toward the cheerfully chatting group that included Sofie.Da: Sofie var den livlige HR-chef, der havde planlagt festen.En: Sofie was the lively HR manager who had planned the party.Da: Hun hilste på alle med et stort smil og en varm krammer.En: She greeted everyone with a big smile and a warm hug.Da: Mikkel følte sig mere sikker ved at stå ved siden af hende.En: Mikkel felt more confident standing next to her.Da: Han håbede, at hun kunne hjælpe ham.En: He hoped she could help him.Da: "Kom nu, Mikkel!"En: "Come on, Mikkel!"Da: sagde Sofie, og klappede ham venligt på skulderen.En: said Sofie, patting him kindly on the shoulder.Da: "Du arbejder jo så tæt sammen med Lars, snak bare med ham."En: "You work so closely with Lars, just talk to him."Da: "Ja, men det er lettere sagt end gjort," svarede Mikkel og kiggede på sine sko.En: "Yeah, but that's easier said than done," replied Mikkel, looking at his shoes.Da: Kort efter nærmede Lars sig.En: Shortly after, Lars approached.Da: Han stod med et alvorligt udseende og talte med en gruppe kolleger.En: He stood with a serious look, talking with a group of colleagues.Da: Pludselig skete det uventede.En: Suddenly, the unexpected happened.Da: Sofie vendte sig hurtigt og splattede sin gløgg på Lars' jakke.En: Sofie turned quickly and accidentally spilled her gløgg on Lars' jacket.Da: Åh nej, tænkte Mikkel, hjertet i halsen.En: Oh no, thought Mikkel, heart in his throat.Da: Dette var ikke det indtryk, han ønskede at efterlade.En: This was not the impression he wanted to leave.Da: Undskyldende tog Sofie en serviet, men inden situationen blev anspændt, kom Mikkel med en hurtig bemærkning.En: Apologetically, Sofie took a napkin, but before the situation got tense, Mikkel made a quick remark.Da: "Ser det ud til, at jakken din er blevet overbelastet, ligesom mine Excel-ark?"En: "Does it seem like your jacket has been overloaded, just like my Excel sheets?"Da: Lars stoppede et øjeblik og brød ud i latter.En: Lars paused for a moment and burst into laughter.Da: "Godt set," sagde han med en nyfundet varme i stemmen.En: "Good point," he said with newfound warmth in his voice.Da: "Måske kan vi bruge det til vores næste rapport."En: "Maybe we can use that for our next report."Da: Lars kiggede nu interesseret på Mikkel.En: Lars now looked interested at Mikkel.Da: "Jeg har hørt, at du har gode idéer om det nyeste projekt.En: "I've heard that you have good ideas about the latest project.Da: Fortæl mig mere."En: Tell me more."Da: De stod og talte længe, mens festen summede videre omkring dem.En: They stood and talked for a long time, while the party buzzed around them.Da: Mikkel følte sig mere rolig, hans selvsikkerhed voksede.En: Mikkel felt more relaxed, his confidence growing.Da: Han behøvede ikke altid at være perfekt.En: He didn't always have to be perfect.Da: En ærlig bemærkning og lidt mod kunne række langt.En: An honest remark and a little courage could go a long way.Da: Mikkel fik en uventet ven i Lars, og han indså, at hans uformelle tilgang kunne åbne nye døre.En: Mikkel made an unexpected friend in Lars, and he realized that his informal approach could open new doors.Da: Han sluttede festen ved at nyde sig selv, grinet med kollegaer, og uden frygt for flere social blundere.En: He ended the party by enjoying himself, laughing with colleagues, and without fear of any more social blunders.Da: Hans øjne skinnede med nyfødt selvtillid, mens han kiggede på det lysende juletræ.En: His eyes shone with newfound confidence as he looked at the glowing Christmas tree.Da: Og som aftenen faldt på, indså Mikkel, at han havde lært noget vigtigere end tal.En: And as the evening wore on, Mikkel realized he had learned something more important than numbers.Da: Han havde lært at tro på sig selv og tage chancer, både på arbejdet og til fest.En: He had learned to believe in himself and take chances, both at work and at social gatherings. Vocabulary Words:atrium: atriumdecorated: pyntetsparkling: glitrendeglance: blikfinanced: finansimpress: imponereconfident: selvsikkernervously: nervøstapproach: nærmedeunexpected: uventedeapologetically: undskyldendetension: anspændtremark: bemærkningoverloaded: overbelastetburst: brødlaughter: latterinformal: uformellesocial: socialglowing: lysendeshone: skinnedebelieve: trogatherings: festopinion: synspunkteasier: lettereconfidence: selvsikkerhedsoftly: blødtaccidentally: splattedeformal: formeladvice: rådopportunity: mulighed

In “Excel in Exile,” Minister Frank Windham continues teaching from 1 Peter 4:12–19, reminding believers that suffering is not a setback—it's part of the Christian calling. Drawing from passages like Romans 8:35–39, John 16:33, and Mark 10:29–30, Minister Windham explains that trials, persecution, and spiritual pressure are not signs of abandonment but opportunities to walk like Christ and reflect His glory. He warns against suffering for sinful choices—murder, theft, evil, or meddling—while urging believers to live with integrity, endure persecution, reject shame, and entrust their souls to God. Through practical instruction and encouragement, this message calls every believer to endure faithfully, suffer well, and excel in exile by keeping their eyes on Jesus.

Foundations of Amateur Radio The first step in solving any problem is recognising that there is one. In my case the name of that problem is "logging". Specifically the storage and collection of my amateur radio contact logs. Just to be clear, the actual process of logging is fraught .. what do you log, as in, which pieces of information are germane to the purpose of logging, do you log your own callsign, or do you only collect that once per session, do you log in UTC, or in local time, if you're logging in local time, do you record where you're logging, do you record what power level, which antenna, what radio, the battery voltage, you get the idea. Then there's .. when do you log? Do you log each and every session on-air, weekly nets, chat sessions on the local repeater, do you log the time when you establish the contact, once you've deciphered their callsign, or once the contact ends, and if you never wear a watch, how do you know what time it is? What do you log with? Is it using pen and paper, pencil and paper, on a sheet of A4, or A5, in a binder, in a scrapbook, in an exercise book, in a journal, a diary, on ruled, grid or on plain paper, or do you log with a computer and if you do that, using which of the seven gazillion logging packages that are available to you? I'm not talking about any of those things, though I suppose you could argue that I'm addressing one of the gazillion options, but stick with me. I have, sitting on my desk, fourteen different logbooks. That's not unreasonable, almost one for each year that I've been licensed. Except that these books are not in any way consistent, they're essentially bound pieces of scrap paper with log entries scribbled in the available space, sometimes I've reversed a spiral notebook, just so I can avoid the spiral with my writing hand, sometimes it's oriented in landscape, other times in portrait. Some are smaller than A5, others are foolscap and intended for accounting purposes. Next to that pile are too many empty logbooks, intended for future use. Why so many, you ask? Well it goes like this. You go to the office supply store to look for a suitable logbook. You buy it and try it. You use it for a bit and decide that you either love or hate it. If you hate it, you go back to the store to try and find another one. If you love it, your problem becomes finding an identical logbook. In a fit of inspiration, I loved the grid layout of my tiny spiral notebooks, and decided that this was the one for me, but they're no longer available, so instead I bought twenty A4 7mm grid exercise books with a soft cover, which I hate, and that was after trying to get a third Account Book Journal with a hard cover. There's also several A5 spiral bound books, but they're too chunky for portable operation and their spiral is annoying for logging. There's also various empty ring binders and paper ready for logging in the garage. Who knew that there are apparently multiple disconnected universes where so-called universal loose-leaf hole punched paper doesn't fit ring binders with more than two rings, I suppose that's like different implementations of the same version of ADIF, but I'll admit that I'm bitter and have digressed well off topic. I will say this, stationery and I clearly have an unhealed relationship. That's not the half of it. My computer has at least 208 ADIF and Cabrillo files on it. I say "at least", since that's the ones I found when looking for ADI, ADIF and CAB files. Removing identical files, nets me 171 text files which I'm pretty sure are all log files, 50-thousand lines, but that's with some having a one line per contact and others having a dozen, depending on which software wrote the file. It's going to take a moment, since those 208 files are scattered among 74 different directories. Then there's the files that "wsjt-x" and "fldigi" create, but right now I'm not sure what the extensions for those are, I think one is called "all.txt", and looking inside, it helpfully does not have a year in the logged data, so that's fun. My computer also has logs in "cqrlog", "xlog" and "VKCL", probably others. Then there's the logs I have online. The log for F-troop is a single spreadsheet, it has nearly 10,000 entries. I know that there's other files online and likely in other places like the various clubs I've operated at .. fortunately or not, most of those were done with the club callsign, so I'm calling those out of scope, at least for now. Then there's the entries in LoTW, Clublog, eQSL, probably QRZ and likely more. It all started out so innocently. I made my first contact in 2011 and forgot to log it. Since then I've been extolling the virtues of making sure that everyone around me logs their first contact. Meanwhile I've been pulling my hair out trying to make sense of the fragmented disaster that is represented by logging in amateur radio. I'll take responsibility for my own mess, but I have to point the finger at my predecessors who still cannot agree on what to log, how to log and how to store or convert it, despite a century of logging. It's not for the want of trying. It's that the nature of logging in this hobby is less than consistent, to say the least. Each contest wants their log in some special format, logging tools pick their own format that's incompatible with that of another tool, if you're lucky that incompatibility is obvious, but more likely than not it's subtle. Among all those sources of log entries that I've mentioned are undoubtedly going to be duplicate contacts. There's going to be incorrect transcriptions, inaccurate record keeping, wrong times, missing years and all the other things that come to mind when you describe a data entry problem. Fortunately I have some experience with data entry. It was the transcribing of a recent POTA, or Parks On The Air, log that triggered an insight for me. Faced with the reality of entering contacts into something electronic, based on a bound notebook with log entries scribbled all over it, basically a pretty piece of scrap paper, I needed to solve a specific problem. Namely, the fact that I was entering this data for another amateur, who would be uploading it into the relevant POTA system. I had no idea what the field requirements were, didn't know where they'd be uploaded to, nor what format they needed, so I improvised, figuring that getting both the logged and inferred data into some table would be a good start, so I used a spreadsheet. After completing the task, I had my epiphany. What if I logged ALL my contacts in a spreadsheet? I can sort it by whichever column I want, I can have as many columns as I need, a squillion rows if I make that many contacts, I can convert it to whatever format the next contest manager desires and I can back it up like any other spreadsheet. Better still, it's software agnostic. If I suddenly discover the next best logging tool since toasted sliced bread with creamed honey, I can convert my sheet into something that's required. Better yet, I can extract the data from that tool and put it back into the spreadsheet after discovering the author has a propensity of making random changes that are incompatible with my worldview. So, spreadsheet. Oh, yeah, I won't be using Excel, it has a, let's call it, nasty habit of converting anything that remotely resembles a date into one, even when you don't want it to. Clippy lives on .. apparently. I'll likely photograph each page and to keep track of which logs I've entered, I'll put a coloured dot on a page when I've entered it into my spreadsheet. Once a logbook is entered, I'll mark it in some way too. Then I'll have to massage the existing electronic data. I can't wait. How have you solved your contact logging problem? I'm Onno VK6FLAB

Do money talks make your family squirm more than politics? In this Thanksgiving mailbag, Blake and David dig into a Bankrate survey on taboo money chats, the grim 2026 grad job market, and the maze of CPA experience sign-offs after NASBA's program vanished. You'll hear practical career advice (big firm vs. small, starting bookkeeping), what AI can and can't do for accountants today, plus news on audit partners' outlook and tariff shifts hitting grocery bills.SponsorsOnPay - http://accountingpodcast.promo/onpay Cloud Accountant Staffing - http://accountingpodcast.promo/casChapters(01:14) - Listener Mailbag: Top Messages of the Year (02:05) - Thanksgiving Dinner Conversations: Money vs. Politics (06:11) - Listener Questions: CPA Licensing Challenges (12:07) - NASBA Data Issues and CPA Exam Pass Rates (13:24) - Economic Optimism Among Audit Partners (17:22) - Political News: Tariff Rollbacks (19:03) - Career Advice for Accounting Students (26:47) - AI's Impact on Accounting Careers (27:34) - AI's Current Capabilities and Limitations (31:10) - Future of AI in Accounting (34:49) - Challenges in Accounting Education (40:51) - Listener Mail and Feedback (46:23) - Accounting News and Stories  Show NotesCompanies Predict 2026 Will Be the Worst College Grad Job Market in Five Years https://www.wsj.com/lifestyle/careers/2026-graduates-job-market-7928bcd7 Survey: Americans would rather discuss politics or religion than what's in their bank accounts https://www.bankrate.com/banking/financial-taboos-survey/ Audit partners feel more optimistic about economy https://www.accountingtoday.com/news/audit-partners-feel-more-optimistic-about-economy Trump lowers tariffs on coffee, beef and fruits, as Americans' concerns about affordability grow https://www.cnn.com/2025/11/14/economy/lower-tariffs-coffee-beef-bananas-produce Georgia Accountant Arrested After Allegedly Tearing Down Trump Sign, Shooting at North Carolina Man's Househttps://www.cpapracticeadvisor.com/2025/10/24/georgia-accountant-arrested-after-allegedly-tearing-down-trump-sign-shooting-at-north-carolina-mans-house/171649/ Measuring AI Ability to Complete Long Tasks https://metr.org/blog/2025-03-19-measuring-ai-ability-to-complete-long-tasks/Need CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifiedsCollective by DBA - https://collective.cpa/ Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the top of this page

Hey there! It's Michael here, and welcome back to Phrasal Verbs in a Minute from Happy English.I'm here every Friday with a quick one-point lesson to help you learn a new phrasal verb and sound more natural when you speak. By the way, if you want to see the video version of this lesson, just look for Happy English Podcast on YouTube.Today's phrasal verb is brush up on.  When you brush up on something, it means you review it or practice it again so you can improve. We usually use brush up on for skills, subjects, and knowledge.For example, before my trip to Paris, I brushed up on my French a little.And yesterday, my friend Emma brushed up on her Excel skills before her job interview.If you want to brush up on your English, why not take a lesson with me!And here's a pronunciation tip: brush up on sounds like bruh-shuh-pon. The SH of brush links with UP, and the P of UP links with ON bruh-shuh-pon That makes it smooth and quick.So how about you? What's something you want to brush up on? Maybe English, a hobby, or a skill you haven't used in a while? Let me know in the comments, and remember to follow or subscribe so you don't miss the next Happy English Podcast and next week's Phrasal Verbs in a Minute.  Hey, thanks for listening. And until next time, keep learning and keep it cool.Watch video versions of the Happy English Podcast on YouTube: https://www.youtube.com/@HappyEnglishNY/podcastsBuild Vocabulary With My Free Vocabulary Workshop: https://learn.myhappyenglish.com/vocabulary-workshop-signup

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Rishi Sapra to explore how finance professionals can leverage business intelligence tools like Power BI to drive better decision-making. Rishi discusses how the role of FP&A is evolving with technology, and why it's essential for finance teams to not only consume data but to create and model it in ways that deliver actionable insights.Rishi Sapra is a Group Manager at Avanade, a global technology consulting firm, and a Microsoft Most Valuable Professional (MVP). With over 20 years of experience in major firms such as Deloitte, KPMG, HSBC, and Accenture, Rishi combines his financial expertise with cutting-edge data and AI solutions. Rishi is also the founder of Power Platform Finance, where he runs an accelerator program to teach finance professionals how to use tools like Power BI, Power Query, and semantic modeling to transform business data into actionable insights.Expect to Learn:Why learning Power Query is a must-have skill for every finance professionalThe mindset shift from being a consumer of data to becoming a creator of data solutionsHow to build simple, effective data models and dashboards using Power BITips for applying semantic models and data storytelling in financial reportingHow AI and business intelligence tools are changing the role of FP&A professionalsHere are a few quotes from the episode:“As a finance professional, you need to understand not just the data, but how to create the solutions that bring out insights from it.” – Rishi Sapra“It's less about learning every tool, and more about understanding the fundamentals that remain the same, regardless of the software.” – Rishi SapraRishi Sapra highlights the importance of shifting from being a consumer to a creator of data solutions within finance teams. By mastering tools like Power BI and embracing a mindset of data storytelling, finance professionals can unlock actionable insights and drive meaningful change. Rishi's advice empowers finance teams to not just adapt to technology, but to lead the way in transforming business intelligence.Campfire: AI-First ERP:Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation, close management, and more, all in one unified platform.Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguyFollow Rishi:LinkedIn - https://www.linkedin.com/in/rsaprano/Website - www.rishisapra.comCompany 1 - www.msfabrictraining.comCompany 2 - www.learndatainsights.comCompany 3 - www.powerplatformfinance.comEarn Your CPE Credit For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further...

In episode #332, Ben Murray explains why AI companies with high inference costs and lower gross profit margins must scale dramatically faster—up to 6x larger—to match the financial performance of a comparable SaaS business. Using simple financial modeling and the core principles of SaaS economics, Ben breaks down how AI margins, variable COGS, and TAM expansion interact to shape the financial trajectory of AI-native companies. This episode builds on a recent blog post and downloadable Excel model, both linked in the show notes. Key Topics Covered Why SaaS metrics still apply to AI companies, but with different economic inputs The impact of AI inference costs on gross margin and scalability Comparing a SaaS company at 80 percent gross margin vs. an AI company at 55 percent Why an AI company needs 6x the revenue to generate the same EBITDA How lower gross profit changes cash flow, EBITDA, and company valuation Why larger TAM and higher ACV potential in AI may offset lower margins How attacking labor budgets expands revenue opportunity for AI products The myth that SaaS metrics are “broken” for AI companies Understanding how COGS scale in SaaS vs. AI and why the math still works Evaluating OPEX profiles when modeling scale scenarios How to use the downloadable template to test scenarios for your own AI or SaaS business Why This Matters This episode is critical for: AI founders modeling their unit economics SaaS founders embedding AI and needing to understand margin changes CFOs, controllers, FP&A leaders, and finance teams navigating AI cost structures Investors assessing the scalability and valuation profile of AI companies Operators planning cash runway, revenue forecasts, and growth investment Understanding these financial dynamics early ensures you can forecast accurately, raise capital more effectively, and prepare for due diligence with confidence. Resources Mentioned Full blog post on AI vs. SaaS economics: https://www.thesaascfo.com/the-real-economics-of-saas-versus-ai-companies/ SaaS Metrics Course: https://www.thesaasacademy.com/the-saas-metrics-foundation

Industry leaders from Boomi, Demandbase and Smarsh share hard-won lessons on balancing AI creativity with guardrails, why data quality trumps frameworks, and deploying AI at scale.Topics Include:Three industry leaders share experiences building AI solutions at Boomi, Demandbase, and Smarsh.Smarsh manages trillion communications for financial services, detecting bad actors across multiple channels.Boomi built agent studio, garden, and control tower while spawning 33,000 internal agents.Chris Timmerman used vibe coding to build embeddable Boomi in five months solo.Companies balance creativity with guardrails, starting with IT policies before unleashing innovation.Internal adoption driven by empowering teams to build their own solutions versus top-down.Demandbase saw 70% adoption within six months through grassroots approach and local champions.Measuring success proves challenging, comparable to tracking Excel usage rather than specific KPIs.Companies focus on outcomes like touch-free bug fixes and support metrics versus raw usage.Biggest lesson: Data quality and context determine success more than agentic frameworks.Need scaling framework from low-risk UX improvements to high-risk automation with appropriate guardrails.Industry created fatigue by overpromising; should have started smaller with realistic expectations.Participants:Chris Timmerman – Vice President, Global Services Delivery, BoomiHarshal Dedhia – Vice President of AI, DemandbaseBrandon Carl - Executive Vice President of AI and Product Strategy, SmarshAllison Johnson - AMER Technology Partnerships Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Why good communication is the key to good communities.Community and communication go hand-in-hand. For Sandy Pentland, the culture and cohesion of any group “has to do with the stories [people] tell each other.”Pentland is a professor at MIT, where he helped create and direct the MIT Media Lab. As a pioneer in computational social science, he's using data to map social networks and decode communication. In his latest book, Shared Wisdom: Cultural Evolution in the Age of AI, he explores the interplay between human culture, technological development, and societal change — arguing that communication is the tool that enables groups to achieve these advancements and to cohere throughout them. “Stories are the stuff of culture,” he says. “Sharing stories educates the community… defining the worldview and culture of that group.”In this episode of Think Fast, Talk Smart, Pentland and host Matt Abrahams explore what our communication patterns reveal about group dynamics and organizational health. From the “honest signals” in our interactions to strategies for strengthening remote work connections, Pentland shares how better communication can fuel more connected communities.Episode Reference Links:Sandy PentlandSandy's Book: Shared WisdomEp.137 When Words Aren't Enough: How to Excel at Nonverbal Communication Ep.65 Ties That Bind: Why Remote and Hybrid Teams Need the Right Connection Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:19) - Honest Signals & Human Behavior (04:12) - The Sociometric Badge Research (05:42) - Human Connection in Remote Work (06:59) - Organizations as Networks (09:31) - How Ideas Spread in Groups (12:42) - Bringing the Right People Together (14:10) - Stories as Cultural DNA (16:53) - The Final Three Questions (21:51) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Go to Quince.com/ThinkFast for free shipping on your order and 365-day returns. 

With outdated and confusing systems and processes common across the aviation industry, safety and compliance can be a thorny problem for many businesses, with "data silos" holding up procedures. OneReg, a New Zealand-based company, aims to change all that, moving businesses away from cluttered folders of Word documents, Excel spreadsheets, and PDFs to centralise compliance on one easy-to-use platform. With customers across Australia, New Zealand, the UK and EU, and the Middle East, OneReg is looking to enable industry-wide data sharing to help the aviation sector move away from tick-box compliance and into a new "gold standard". On this podcast, Jake Nelson talks to Clint Cardozo and Carly Waddleton from OneReg on the perils of data silos in aviation, and how to streamline the regulatory compliance process.

Google udråbes som de nye AI-konger. Efter år med AI-bommerter og en ydmygende jagt på OpenAI lancerer de nu Gemini 3. For første gang i syv år overhaler Alphabet Microsoft i værdi, og stemningen internt i Google skifter fra undskyldende til stolt. Vi tester den. Og så nærmer Tim Cook sig udgangen hos Apple. Apples høflige, driftsikre, men notorisk Excel-drevne topchef står foran sit exit efter 14 år, hvor værdien steg, men magien svandt. Hvilket eftermæle efterlader han? Og hvem skal afløse ham? Vi får besøg af David Heinemeier Hansson, der har været gigantisk Apple-fanboy - men nu har forladt dem. Og så ser vi nærmere på Musks Grok 4, der nu beskriver sin skaber som verdens bedste til... alt. Inklusive at drikke sin egen urin. Værter: Marcel Mirzaei-Fard, vært, og Henrik Moltke, DR's techkorrespondent.

"... best model in the world..."

Information access: While many have Copilot licenses, usage is low beyond basic tasks like email and meeting summaries. The main challenge with adoption is providing guidance within apps like PowerPoint, Excel, Dynamics, and Word so users can access help exactly when they need it. This is something Rehmani's company, VisualSP, and his training platform, copilottrainingpackage.com, specialize in. "I'm a big proponent of giving people 'at the moment need' information," he notes.Training paths: Copilottrainingpackage.com enables users to go down different "training paths," explains Rehmani. Specifically, there are pre-built PowerPoint training modules covering key topics like prompt creation and preventing hallucinations. Additionally, there's learning management system (LMS)-ready video content on Copilot use cases in Word, Excel, and other tools for on-demand learning. Finally, the platform offers optional live training sessions for trainers and power users to ensure effective adoption and ROI from Copilot. "At the end of the day, it's all about making Copilot into ROI and not just an expense layer."What to expect: Rehmani describes the "anatomy" of the program. It uses seven modules to teach trainers and power users how to craft effective prompts, reduce Copilot errors, and apply specific workflows for high-impact ROI. Then, participants share this knowledge internally, enabling time savings and efficiency across their organizations.End-of-year pricing: Users can take advantage of this resource with special pricing through the end of the year. Users can purchase the standalone package for $4,950 or the package and live training for $8,950, all of which could be delivered in 2026, explains Rehmani. Visit Cloud Wars for more.

¿Qué pasa cuando detrás de la precisión japonesa hay una filosofía profundamente humana que compite por experiencia y no solo por producto? Isabel de la Parra lidera el área de marketing, experiencia de cliente y producto en Mazda México, dirigiendo a decenas de personas en una industria históricamente masculina… y al mismo tiempo es mamá de dos peques, con una carrera que decidió “pausar” sin renunciar a su ambición. En este episodio hablamos de cómo encontrar tu voz en un entorno altamente demandante, de por qué pausar también es avanzar y de lo que implica decir “no” a una promoción cuando todo el sistema te dice que deberías decir que sí. Isabel comparte cómo diseña journeys de cliente que ponen primero la vida de las personas y luego los procesos, la filosofía de omotenashi (dar con el corazón) dentro de Mazda, el papel de la data sin perder la parte humana y por qué México se ha convertido en uno de los mercados más importantes para la marca a nivel global. Es una conversación para quienes lideran equipos, marcas o proyectos y necesitan recordar que sí se puede crecer profesionalmente sin dejarse fuera de la ecuación.

Each week, the leading journalists in legal tech choose their top stories of the week to discuss with our other panelists.   This week's topics: 00:00 Introductions 03:26 From 'Who Luck' to 'Who's Here?': The TLTF Summit Continues to Excel, Even As It Expands (Selected by Bob Ambrogi) 20:36 Why "AI Essentials" Still Matter — Even for the Smartest People in the Room (Selected by Stephanie Wilkins) 21:25 Discussion on AI expectations, in-house vs. law-firm dynamics   (Related to Rhys Dipshan's TLTF Summit Takeaways story) 25:48 McDermott acknowledges 'fielding inbound interest' from outside investors as it listens to new ideas (Selected by Caroline Hill / Victor Li) 31:11 Discussion on MSOs, private equity influence, and law-firm structural changes   (Related to Rhys Dipshan's TLTF Summit Takeaways story) 51:47 Cohere is Canada's Biggest AI Hope. Why is it so American? (Selected by Julie Sobowale)

Alicia partage sa manière d'organiser un mois complet en Indonésie : billets réservés dix mois à l'avance, Excel pour planifier chaque journée, hébergements annulables, itinéraires construits autour des envies des ados et vérification systématique du wifi pour travailler à distance. Elle recommande aussi de passer par une agence fiable pour le Bromo, de vérifier les jours d'ouverture des temples et de se préparer à des trajets parfois longs entre les îles.Écouter l'épisode en entier : Lever de soleil sur le volcan Bromo, rizières, cascades & surf en Indonésie-----------Si l'épisode vous a plu, laissez-moi une note 5 ⭐️ou un commentaire sur Apple Podcasts ou Spotify

Send us a text if you want to be on the Podcast & explain why!What if your entire coaching business—programming, payments, client feedback, and messaging—lived in one clean, simple place you actually enjoy using? We sit down with Noah, a former baseball player and health coach who joined Superset after discovering how much better training can be when systems work with you, not against you. His story moves from early interests in lifestyle coaching and Z-Health to building features that reflect what coaches really need: speed, clarity, and client results.We dig into practical training insights first: why vestibular and visual drills belong in warm-ups, how a 30-second eyes-closed balance test reveals coordination gaps, and what that means for athletes and aging clients alike. Then we move into the business backbone. Superset's spreadsheet-style builder, Superset Sheets, lets you drag in programs from spreadsheets, PDFs, or videos and instantly translate them into a polished client app. AI tools help speed up programming and synthesize client notes so you can adjust plans without drowning in admin. The activity feed centralizes videos, comments, and progress updates, replacing scattered texts with a structured, searchable dialogue.If you've felt the chaos of juggling Excel, Venmo, and endless DMs, the platform's integrated payments via Stripe, built-in exercise library, and customizable content put everything under one roof. New coaches can use the 14-day trial, add themselves as a test client, and get comfortable with real workflows before onboarding clients. For growing businesses, the pricing scales predictably, and the team ships features based on daily feedback from working coaches—so the product evolves with your needs.Ready to focus on outcomes instead of overhead? Hit play to learn how to set clear boundaries, streamline your tools, and deliver coaching that scales without losing the personal touch. If you enjoy the conversation, subscribe, share it with a fellow coach, and leave a quick review to help others find the show.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: Show Up Fitness CPT TikTok: Show Up Fitness CPT Website: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm

John and Bobby broke down how RAG actually works and why the real battle isn't the LLM, it's the chaos sitting in PDFs, Excel files, post-job reports, random folder structures, and handwritten scans. They showed how extraction, chunking, and embeddings fall apart when data is messy, and why clean structure, good metadata, and consistent organization matter way more than people want to admit. They also hit on how tools like MCP and text-to-SQL let AI pull from WellView, production systems, and databases in one place, instead of everyone living in 20 different apps. The takeaway was simple: AI gets powerful fast when the data is ready, but if the inputs are junk, you'll just get faster junk back.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. https://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters

In this episode, we explore Anthropic's rollout of Opus 4.5 and its powerful new Chrome and Excel integrations. We break down how these updates expand real-world workflows and what they mean for everyday AI productivity.Get the top 40+ AI Models for $20 at AI Box: ⁠⁠https://aibox.aiAI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you like the episode? Send me a text and let me know!!The Undiscovered Entrepreneur Podcast: Carrolee Moore on Authentic Visibility & Overcoming FailureHost: JesseGuest: Carrolee Moore, Founder of Podcast Pitching Societyoffer available : https://bit.ly/free-call-skoobEpisode Summary:Join Jesse and Carrolee Moore as they dive into the realities of entrepreneurship, the power of authentic branding, and how to turn failures into stepping stones. Carrolee shares her journey from music PR dreams to building a multi-six-figure business, the lessons learned from burnout, and actionable tips for growing your visibility through podcast guesting.Timestamps & Key Topics:0:00 – Intro & Meet Carrolee Moore1:20 – Defining Failure: “Failure is a period, failing is a comma.”3:35 – Carrolee's Entrepreneurial Journey: From side hustle to full-time business6:15 – Authenticity & Expertise: Why being real matters8:00 – Navigating Online Noise: Avoiding “get rich quick” traps10:45 – Market Research: Learning from feedback and failure13:00 – Visibility: Loving the process, not just the outcome16:30 – Messaging That Resonates: Going beyond surface-level targeting22:00 – Podcasting for Growth: Engaging your audience25:00 – Overcoming Sales Fears: Offering solutions, not just selling27:00 – Carrolee's 6-Month Goals: Quality clients, community, and a new podcast31:00 – Special Offer: DIY Podcast Pitch Kit + bonus leads38:00 – Final Takeaways: “Show your hot mess—people love the journey.”Notable Quotes:“Failure is a comma, not a period.”“Fall in love with the process, not the outcome.”“You need the failures as much as anything else to give real expert advice.”Connect with Carrolee:LinkedIn: Carrolee MooreYouTube: Carrolee MoorePodcast Pitching Society: podcastpitchingsociety.comSEO Keywords:Entrepreneurship, podcast guesting, branding, business visibility, authentic marketing, overcoming failure, market research, small business growth, Carrolee Moore, Podcast Pitching Society.FAQ:Q: How do I get booked as a podcast guest?A: Build authentic messaging, do your research, and use tools like the Podcast Pitching Society's DIY kit.Q: What's the difference between failing and failure?A: Failing is part of the process; failure only happens when you give up.Stan.store/skoob for your black Friday coaching deal right now!! Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social mediasTwitter......... ..@djskoob2021 Facebook.........Facebook.com/skoobamiInstagram..... instagram.com/uepodcast2021tiktok....... @djskoob2021Email............... Uepodcast2021@gmail.com Skoob at Gettin' Basted Facebook PageAcross The Start Line Facebook Community Find out what one of the four hurdles of stop is affecting you the most!!Black Friday coaching Sale now!! 65% off original price! go to stan.store/skoob to book your appointment and take advantage of this limited time offer! On Twitter @doittodaycoachdoingittodaycoaching@gmailcom

In this special Thanksgiving episode of CPM Customer Success, we break down one of OneStream's newest announcements: their newly expanded strategic alliance with Microsoft. From AI-driven variance analysis inside Copilot, to real-time insights delivered in Teams, to intelligent forecasting in Excel — this partnership has the power to redefine how finance teams work, collaborate, and make decisions. We walk through: How SensibleAI™ Agents are transforming Microsoft 365 into a finance intelligence hub Why unified CPM platforms outperform disconnected legacy tools How global organizations like Tronox simplified planning, forecasting, and reporting The key steps finance teams should take now to prepare for AI-enabled workflows Perfect for listeners preparing their 2026 finance strategy… or just getting ready for a well-deserved holiday break!

Wildest week in AI since December 2024.

A deep dive into data-driven marketing and entrepreneurship with Dr. Alexa D'Agostino, covering two decades of experience and insights.Persistence vs. Delegation: The biggest hurdles to scaling are a lack of persistence for those under $1 million and a CEO's inability to delegate and focus on strategy for those over $5 million.Data is More Than Numbers: Data is defined as buying behavior, what customers hate, when they click, and why they don't buy—it's crucial to listen to what the data is screaming, not to guess.The Shift in Content: Polished, overproduced content is hurting conversions. What converts now is "raw, real, fast, unedited" content like screenshots and behind-the-scenes looks, which builds trust and transparency.AI as an Amplifier: AI will not take over marketing teams but will change their roles, requiring more strategists. AI is only as good as the knowledge it's trained on, and it amplifies what you know.Relentless Execution: Dr. Alexa's secret sauce is "relentless execution"—moving faster, testing faster, and launching, learning, and tweaking instead of waiting for perfection.Avoiding Shiny Object Syndrome: Founders should focus on one offer and scale it to the $750K to $1.5M range to ensure enough profit to hire a dedicated team member before expanding to a second offer.Tracking Traction: Traction isn't always revenue; it can be momentum, interest, waitlist sign-ups, or acquisition interest, which indicates the need to pivot or double down.Single Channel Focus: Beginning entrepreneurs should focus on mastering one channel (e.g., TikTok for product, LinkedIn for education) where their consumer is, to build community, drive traffic, and avoid burnout.Top 3 Data Points: The most important metrics to track are Traffic (are they staying?), Conversion Rate (is the campaign working?), and Cost Per Sale/Lead.Low vs. High Ticket Sales Funnel: Social media acts as the top of the funnel to build trust. Low-ticket sales are a volume play, while high-ticket sales require deeper trust and a longer engagement journey (often six months or more).Essential Business System: Every founder needs a CRM (even starting with a basic spreadsheet like Excel) to capture leads, keep them warm, and follow up, as leads don't just "pop up."Value in the Age of AI: The true value an expert provides is in context, knowledge, and perspective, which AI cannot replicate because it has not lived the experience. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Interview Date: June 1st, 2025Episode Summary:Menina sits down with Tara-Jean Popowich—winner of So You Think You Can Dance Canada Season 2—for an inspiring look at resilience, self-belief, and adventure. From moving out at 15 to chase training, to struggling with $5/hour jobs in L.A., to the heartbreak of being cut from SYTYCD Season 1 and the comeback that won her the crown, Tara-Jean shares how grit, heart, and community shaped her career.She reflects on the whirlwind that followed—international tours, Bollywood, Dancing with the Stars India, and performing across 74 countries. We hear how she built longevity in an unpredictable industry, the challenges of visas and branding, and her passion project Human First, Dancer Second. Tara-Jean's honesty about comparison, mindset, and mental health is a gift to young dancers navigating their own journeys.This episode is perfect for dancers chasing professional careers, teachers mentoring students with big dreams, and anyone curious about building a life in the arts that balances adventure, resilience, and authenticity.Show Notes(0:00) - Welcome & intro to Tara-Jean Popowich (9:02) - Starting in small-town Alberta; cruise ships as “only dream” (10:59) - Moving out at 15; juggling work, school, and dance (13:20) - First LA move; cleaning studios to train (16:09) - Cut from SYTYCD Season 1; comeback mindset (20:49) - Winning Season 2; confetti, cash prize, new doors (23:42) - Life after SYTYCD; global whirlwind of jobs (24:05) - India chapter: Bollywood, DWTS, love & challenges (30:21) - Years abroad: London, Costa Rica, NY base (32:02) - New focus: creative direction & Human First convention(34:57) - Advice to younger self: believe earlier, avoid comparison (36:01) - Q&A: mindset, favorite projects, navigating LA (42:30) - The power of personal brand & social media (45:00) - Visa realities: O-1s, green cards, legal path (49:00) - Q&A: favorite country, advice for young dancers (56:13) - Balancing passion vs. career; finding other outlets (57:53) - Final advice: stop comparing, find joy, trust your pathBiography:Tara-Jean Popowich is most known for winning "So you think you can dance"-Canada Season 2. Since the show she has been based out of NYC, LA, London, and India. During her time in NYC she was "Carly Rae Jepsen's" Choreographer and dancer seen on "Jimmy Fallon" and "Live with Kelly". Tara-Jean is also seen in Pharrells music video "Happy", "Turn it up" American tour, "Groove Street productions" , “Excel” guest faculty, choreographer for "So you think you can dance" Ukraine and special guest performer, choreographed and performed for Ballet Africa, IDS instructor in Madrid Spain, yearly performer with "SYTYCD" USA All-stars in China,  Dove Cameron's new video with Disney, is 1 of 6 featured dancers in a feature film based in Scotland, with choreographer Stacey Tookey. TJ was living in India and made top 6 as the celebrity on "Dancing with the stars"-season 7.  TJ was named one of the "hottest top 12 convention teachers" in the U.S. Tara-Jean is seen in Calvin klein's, "Dance in my calvin's" campaign. More recently on tour with VORTEX around South America and Europe. Check out Tara-Jean dancing for Shania Twain “swinging with my eyes closed” video. Also An official judge for “world of dance” in Poland. Tara-Jean is also an official ambassador for “MOVE IT” the biggest dance event in the UK. 28,000 dancers from around the world. Where Tj will be teaching, performing, autograph sessions, and photo sessions.Tara-Jean directed and choreographed for the famous hand to hand acrobat's “Charolette an Nicolas” from France's got talent. Keep your eye out for her dancing in the hit TV series “What we do in the shadows” FX network. Connect on Social Media:Instagram - https://www.instagram.com/tarajeanpopowich/Website - www.tara-jean.com

Blake breaks down how AI can help with cost segregation and explains why AI currently works best on tasks that take humans 2-5 minutes. Michael Burry is betting against AI companies, claiming they're manipulating earnings by stretching server depreciation from 3-4 years to 5-6 years, adding billions to their bottom lines. Also covered: Intuit's $100 million annual OpenAI deal to integrate QuickBooks and TurboTax into ChatGPT, new bank evidence in the Rippling corporate espionage case, and a survey showing 10% of adults are acting on AI tax advice despite error rates up to 50%.SponsorsOnPay - http://accountingpodcast.promo/onpayRelay - http://accountingpodcast.promo/relayCloud Accountant Staffing - http://accountingpodcast.promo/casChapters(00:00) - Welcome to The Accounting Podcast (00:49) - Blake's Illness and Recovery (02:05) - Upcoming Topics (04:06) - Cost Segregation Explained (06:46) - AI in Cost Segregation (11:15) - AI's Current Capabilities and Limitations (19:10) - Intuit's OpenAI Deal (22:01) - Intuit's Strategy and Industry Implications (30:12) - Michael Burry's New Bet Against AI (31:21) - Depreciation and AI Companies (39:15) - Rippling vs. Deel: Corporate Espionage (42:44) - New Jersey's Alternative Pathways Bill (44:39) - AI's Role in Tax and Investing Advice (47:37) - Defining Audit Quality: PCOB's New Initiative (51:56) - FASB's Costly Lease Standard (56:13) - Ancient Accounting Systems in Peru (58:45) - Conclusion and Viewer Interaction  Show NotesComing soon!Need CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifiedsCollective by DBA - https://collective.cpa/ Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the top of this page

On this episode of Crazy Wisdom, Stewart Alsop sits down with Guillermo Schulte to explore how AI is reshaping up-skilling, re-skilling, and the future of education through play, from learning games and gamification to emotional intelligence, mental health, and the coming wave of abundance and chaos that technology is accelerating; they also get into synchronous vs. asynchronous learning, human–AI collaboration, and how organizations can use data-driven game experiences for cybersecurity, onboarding, and ongoing training. To learn more about Guillermo's work, check out TGAcompany.com, as well as TGA Entertainment on Instagram and LinkedIn.Check out this GPT we trained on the conversationTimestamps00:00 Stewart Alsop opens with Guillermo Schulte on up-skilling, re-skilling, and AI's accelerating impact on work.05:00 They explore play-based learning, video games as education, and early childhood engagement through game mechanics.10:00 Conversation shifts to the overload in modern schooling, why play disappeared, and the challenge of scalable game-based learning.15:00 Guillermo contrasts synchronous vs asynchronous learning and how mobile access democratizes education.20:00 They reflect on boredom, creativity, novelty addiction, and how AI reshapes attention and learning.25:00 Discussion moves to AGI speculation, human discernment, taste, and embodied decision-making.30:00 They explore unpredictable technological leaps, exponential improvement, and the future of knowledge.35:00 Abundance, poverty decline, and chaos—both from scarcity and prosperity—and how societies adapt.40:00 Mental health, emotional well-being, and organizational responsibility become central themes.45:00 Technical training through games emerges: cybersecurity, Excel, and onboarding with rich data insights.50:00 Guillermo explains the upcoming platform enabling anyone to create AI-powered learning games and personalized experiences.Key InsightsAI is accelerating the urgency of up-skilling and re-skilling. Guillermo highlights how rapid technological change is transforming every profession, making continuous learning essential for remaining employable and adding value in a world where machines increasingly handle routine tasks.Play is humanity's native learning tool—and video games unlock it for adults. He explains that humans are wired to learn through play, yet traditional education suppresses this instinct. Learning games reintroduce engagement, emotion, and curiosity, making education more intuitive and scalable.Gamified, asynchronous learning can democratize access. While synchronous interaction is powerful, Guillermo emphasizes that mobile-first, game-based learning allows millions—including those without resources—to gain skills anytime, closing gaps in opportunity and meritocracy.Emotional intelligence will matter more as AI takes over technical tasks. As AI becomes increasingly capable in logic-heavy fields, human strengths like empathy, leadership, creativity, and relationship-building become central to meaningful work and personal fulfillment.Novelty and boredom shape how we learn and think. They discuss how constant novelty can stunt creativity, while boredom creates the mental space for insight. Future learning systems will need to balance stimulation with reflection to avoid cognitive overload.Abundance will bring psychological challenges alongside material benefits. Stewart and Guillermo point out that while AI and robotics may create unprecedented prosperity, they may also destabilize identity and purpose, amplifying the already-growing mental health crisis.AI-powered game creation could redefine education entirely. Guillermo describes TGA's upcoming platform that lets anyone transform documents into personalized learning games, using player data to adapt difficulty and style—potentially making learning more effective, accessible, and enjoyable than traditional instruction.

Earmark Media Presents a bonus episode of Earmark Podcast:Live from Boston on the final stop of the Advisory Amplified tour, Blake sits down with James Erving from Fathom and Chris Macksey from Prix Fixe Accounting to explore what advisory services really mean beyond bookkeeping and compliance. Chris shares how his firm requires advisory for all restaurant clients, using industry expertise and operational metrics to guide decisions on everything from menu pricing to expansion timing. The conversation covers the difference between delivering information versus being integral to decision-making, with insights on forecasting, benchmarking, and why visual KPIs help clients with low financial literacy understand their business performance.Meet Our GuestsJames ErvingLinkedIn: https://www.linkedin.com/in/jameserving/Learn more about FathomOfficial website: http://fathomhq.comChris MackseyLinkedIn: https://www.linkedin.com/in/cmacksey/Learn more about Prix Fixe AccountingOfficial website: https://prixfixe.accountants/Need CPE?Get CPE for this episode: https://earmark.app/c/2912Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifiedsWant to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the top of this page

In episode 589 of Lawyerist Podcast, Stephanie sits down with Barron Henley of Affinity Consulting to talk about the practical, real-world ways law firms can use Excel to save time, reduce errors, and streamline everyday work.  Barron breaks down why Excel is one of the most underused tools in law firms and shares examples like expense tracking, probate calculations, medical bill summaries, date calculators, amortization tables, document automation, and even embedding live spreadsheets inside Word.  If Excel feels intimidating, Barron explains how even simple functions can dramatically improve workflows across litigation, estate planning, family law, real estate, and firm operations.  Listen to our previous episodes on legal tech tools and smarter workflows:  #497: Real Talk About Artificial Intelligence in Your Office, with Ben Schorr Apple | Spotify | LTN  #581: Agentic AI for Lawyers: Moving Beyond Enhanced Search, with Drew Bloom Apple | Spotify | LTN  #587: Future-Proofing Your Firm in the Age of AI, with Jack Newton Apple | Spotify | LTN   Listen to our previous episodes on Finances:  #306: Getting to Know & Love Your Numbers, with Bernadette Harris Apple | Spotify | LTN  #583: From Survival to Strategy: Scaling Your Law Firm Finances, with Bernadette Harris Apple | Spotify | LTN    Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.    Access more resources from Lawyerist at lawyerist.com.    Chapters / Timestamps:  0:00 – Why lawyers should look at their numbers 4:17 – AI updates from 8AM (MyCase/Docketwise) 13:46 – Why Excel is the most underused tool in law 17:35 – What Excel can do that lawyers don't expect 23:25 – Templates, formulas & real practice examples 31:27 – Using Excel for automation & mail merges 37:32 – Everyday lawyer workflows made easier with Excel 41:23 – Final takeaways 

Ahead of Microsoft Ignite 2025, Windows boss Pavan Davuluri tweeted an innocuous post about nothing, and all hell broke loose. We are broken as a community and it's time to cull the herd. Ignite 2025 Fun aside: Google could have announced Gemini 3 at any time, but they chose the opening day of Ignite. Who's dancing now? No Satya and suddenly the keynote is watchable again Microsoft brings Anthropic models to Foundry along with Nvidia architecture MCP comes to Windows 11 in public preview for developers New Microsoft 365 Copilot agents for Word, Excel, and PowerPoint Agent 365 is the obvious name of an AI agent management service Windows 11 is getting agents on the Taskbar because it isn't annoying enough already Windows 11 Two new Release Preview builds, a new Canary build, and the first release of Copilot Actions The RP builds are a preview of Patch Tuesday in December, it's bigger than expected Dev/Beta build with experimental AI agent capabilities, more AI OpenAI released ChatGPT 5.1 and it's like no one noticed Mozilla announces AI window for Firefox, with immediate backlash Xbox and gaming Qualcomm JUST announced a new control panel for Snapdragon X gaming Hands-on with the Xbox Full Screen Experience (FSE) for Windows 11 FSE Transforms a gaming handheld PC into a device-like experience Frame rates see a dramatic jump in FSE Call of Duty, which was surprising Fortnite is coming to the Xbox app in Windows, adding Xbox Play Anywhere support Xbox announces a new set of titles coming to Game Pass across platforms Xbox Partner Preview event is set for November 20 As predicted, Steam Machine is the "Xbox Microsoft wanted to make." Yes, it's a good idea now that someone else is doing it Tips and picks Tip of the week: Tiny11 Builder, again Hardware pick of the week: Lenovo Legion Go 2 RunAs Radio this week: Azure SRE Agents with Deepthi Chelupati Brown liquor pick of the week: Jameson Rarest Vintage Reserve 2007 Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: ventionteams.com/twit helixsleep.com/windows framer.com/design promo code WW

Conan talks to Ankur from Hyderabad, India about turning marital happiness into an Excel sheet and which song and dance he and Conan would perform together. Wanna get a chance to talk to Conan? Submit here: teamcoco.com/apply Get access to all the podcasts you love, music channels and radio shows with the SiriusXM App! Get 3 months free using this show link: https://siriusxm.com/conan. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.