Digital Marketing Radio

Hey there, David here -  I just wanted to record a quick message to say that I'm taking a short break from recording episodes of Digital Marketing Radio. I want to focus on 2 other things at the moment... Firstly, Casting Cred, my podcast production agency for B2B brands is expanding a little - I'm now also offering YouTube video series' and business books as part of my B2B content marketing services - if you want to check out something that I've recently produced for a client, have a look at SEOin2022.com - and if you've got any questions about maybe doing something similar for your own brand, feel free to email me at david [at] castingcred.com. And secondly, I'm at the early stages of producing a course on Podcast Presentation skills - and I'm doing a little bit of research on what prospective podcast hosts and guests would like me to include in the course - so if you'd like to be a better podcast host or guest, would you mind helping me out by completing a quick survey? Just go to PodcastPresentationSkills.com to fill out your thoughts on questions like - What podcast presentation skills do you admire and why? - What podcast presentation failings turn you off and why? - What podcast presentation skills do you want to acquire yourself? If you've got some thoughts to share on that, if you could possibly fill in that quick survey at PodcastPresentationSkills.com, that would be much appreciated! In the meantime, I'm going to be getting my head down and focusing on my clients and my Podcast Presentation skills course - and I'll get back to Digital Marketing Radio as soon as I can! Aloha!

The chances are that you're either great at SEO or PR - they seem like very different modern marketing disciplines - one technical, one creative. However, to be as effective as possible, they need to work together. Digital PR can be a wonderful way of driving authority - AKA links - to your site. That's what I'm going to be discussing on episode 270 of Digital Marketing Radio - with a specialist Copywriter and Digital PR Strategist who helps SaaS companies rank in Google search, and convert that traffic into free trial sign-ups and demo requests. Her clients include Drift, TravelPerk, and StoryChief, and her work has been featured in Forbes, Entrepreneur, and Business Insider. Welcome to DMR - Dayana Mayfield.

The world of social media has exploded over the past 15 years. Consumers now have the ability to share their experiences about any kind of purchase imaginable. But what about B2B? We're constantly told that B2B marketing is very different from B2C - and that building a community in the world of B2B is a lot tougher. But is that really the case? And what is the role of community in B2B marketing today? Joining me to discuss that in episode 269 of Digital Marketing Radio is a man who's been wholly focused on the world of B2B marketing for the past 17 years. He's the Editor-in-chief of B2B Marketing - welcome to DMR, Joel Harrison.

I've dabbled in podcast advertising, but there are many brands out there who are spending significant sums on introducing their product or service to ever-increasing podcast audiences. So what works best when it comes to advertising on podcasts is this something that your business should be considering? Joining me to discuss that is a lady who's sold over 50,000 podcast ads in the past year. She has an extensive background in radio advertising - and she's a current, influential voice in the podcast advertising space - welcome to DMR, the Founder of True Native Media - Heather Osgood.

I remember using AdWords back in 2005. Paying pennies for all the traffic I desired. And all I had to do was select a target keyword phrase, write a simple ad, and click publish. But the sad thing is, 16 years later, thousands of marketers are still treating Google Ads in exactly the same way. So what is best practice in Google Ads in 2021? How do you use scripts to automate your Google Ads? And how does this impact ad copy and the way it's created? Joining me to discuss that is a lady who's spoken at SMX, The Marketing Meetup and HeroConf. She's host of the https://www.themarketinganu.com/podcast.html (PPCChat Roundup podcast) and Freelance PPC Specialist at https://www.mindswan.com/ (MindSwan) - welcome to DMR, https://www.linkedin.com/in/themarketinganu/ (Anu Adegbola).

Content is at the heart of modern marketing mastership - and it's very hard to continuously create great content without the help of others. And if you're able to persuade some of the leaders in your industry that it's worthwhile granting you some of their time, you'd better make sure that you make the most of it - you'd better make sure that you know how to interview. That's what we're going to be learning on episode 266 of Digital Marketing Radio - with a man who created the entire category of entrepreneur interview podcasts. Since 2008 he's interviewed 2144 founders of key technology startups. He's the Founder of Mixergy and the author of the soon-to-be published “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone” - welcome to DMR, Andrew Warner.

Is your email marketing strategy a bit of an afterthought?  Perhaps you don't consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy. In this, episode 265 of Digital Marketing Radio we're looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond. Joining me to discuss that is a lady who's a Chartered Marketer and awarded Fellow of the IDM with over ten years' marketing experience. She's author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she's Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.

How much do you truly know about your audience and which message you should be providing specifically for them?On episode 264 of Digital Marketing Radio we're looking at how to learn more about your ideal audience and how to use that information to deliver much more effective marketing. Joining me to discuss that is a man who'll spill big tech's dark secrets if you bribe him with enough great pasta or great cocktails. He's dedicated his professional life to helping people do better marketing through his writing, speaking and startups - and he's currently co-founder and CEO of audience research startup https://sparktoro.com/ (SparkToro). Welcome to DMR - https://www.linkedin.com/in/randfishkin/ (Rand Fishkin).

Have you written off traditional media?  Perhaps you've been focusing in on online traffic, not really considering that offline could be just as valuable. Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University. He's the former Head of Growth at HubSpot Labs and the current CEO & Co-Founder of OneScreen - a pandemic-produced startup set on overhauling the archaic out-of-home advertising industry. Welcome to DMR - Sam Mallikarjunan.

Are you thinking of starting a podcast? If so, what are your reasons for doing so? There are well over 2 million podcasts now, but what is the commercial value of starting and publishing a regular podcast? And where does a podcast fit into your overall content marketing mix? Those are just 2 of the questions that I'll be asking my guest on Digital Marketing Radio episode 262. He's a digital marketing strategist with a strong background in SEO, web design and training and he heads-up Fleek Marketing - and of course, he has his own podcast - the Jonny Ross Audio Experience - welcome to DMR - Jonny Ross.

Do you run or might you be planning on running a marketing agency? If so, you've probably experienced, or you're going to experience clients coming and going, and revenue going up and down. In this, episode 261 of Digital Marketing Radio we're going to be looking at why clients leave, why revenue isn't as stable as you'd like, and how to fix it. Joining me to discuss that is the co-founder of a marketing platform specifically designed to help agencies thrive. He's the CEO of HighLevel - welcome to DMR - Shaun Clark.

How many times over the past 17 months have you turned up to yet another Zoom meeting, only to hear a cacophony of nonsense and a presenter struggling to share their slides? So you say to yourself... “If that were me, I'd be so much better.” The week after, it's your turn - so you start your presentation fully on-form - and completely muted. Virtual presentation skills are now more important than ever - and that's exactly what I'm going to be discussing with my guest on Digital Marketing Radio episode 260. He's the Co-Founder of https://unbounce.com/ (Unbounce) - the landing page platform utilised by over 15,000 brands. And nowadays you can find him at https://bethekeynote.com/ (Be the Keynote) - helping you to become a better and more confident presenter, whether it's on a big stage, a tiny stage or a virtual stage. Welcome to DMR - https://www.linkedin.com/in/oligardner/ (Oli Gardner).

We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I'm going to be asking to my guest on Digital Marketing Radio episode 259. She's a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.

When I started Digital Marketing Radio in 2014 there were 150,000 podcasts. Now, there are over 2 million of them. YouTube's seen the same exponential growth - there are around 40 million YouTube channels in 2021. What does that mean to you as a content creator? You can't be average any more! You need to work on your audio quality, your video quality and your production value. Your competition in 2021 is anything that competes for your audience's attention. Your competition is Netflix. And if your content quality is bad, people aren't going to stick around. In this, episode 258 of Digital Marketing Radio we're going to be looking at how to create a top quality, highly engaging show on YouTube, helping you to drive engagement and retain your audience. Joining me to discuss that is a man with over 15 years of experience in search engine optimization - he's currently the Search Marketing Global Lead at Workday and founder and Host of the SEO Video Show on YouTube - welcome to DMR - Dre de Vera.

Have you been testing and tweaking your landing pages in a continuous yet barren attempt to improve your website conversion rates? Maybe it's time to stop changing button colours - and to start truly understanding who your visitors are, and what they want. My guest on Digital Marketing Radio episode 257 is a lady who's taught conversion optimization on hundreds of stages including Google, MozCon and SearchLove. She and her team provide conversion optimization services for high-growth companies using customer-centric methods, emotional targeting strategies and data-driven analysis. Welcome to DMR - the Founder of GetUplift - Talia Wolf.

Have you ever had to write web copy and caught yourself sounding like a used car salesman? Maybe you haven't had that much experience at writing for your own website and you want to make sure that your content's compelling. Joining me to share 3 Tips to Improve Your Copywriting on Episode 256 of Digital Marketing Radio is a lady who earned her sales and marketing stripes working in direct sales for 5 years. Nowadays, she uses her retention-focused acquisition strategies with conversion copywriting to help SaaS, e-commerce, and tech businesses drive crazy-good growth at every customer touchpoint. Welcome to DMR - Eden Bidani.

I remember back in 2008 when I started working full-time in a digital marketing role. It was a techie role that liaised with techies - it wasn't real marketing - it was playing online. At least that's what many traditional marketers thought at the time. Fast forward 13 years and in many arenas, digital has overtaken traditional. And that's meant that the size of digital marketing teams has grown exponentially... Which in turn draws our attention to digital marketing leadership - what are the skills you need to be an effective digital marketing leader? That's precisely what I'm going to be discussing with my guest on Digital Marketing Radio episode 255. He's a former VP of SEO and Content at G2 - and a current Director of SEO at Shopify - welcome to DMR - Kevin Indig.

SEO's changed a lot over the years.  And no - it's not dead yet. It's not going to die. It's still very important for your business. In fact, in this, episode 254 of Digital Marketing Radio I'm speaking with a man who believes that nothing can take your business to the next level like search engine optimization. Why do I know that? It's on the back cover of his brand new book - Product-Led SEO: The ‘Why' behind building your organic growth strategy. He's a former Director of Growth at Survey Monkey and current Growth Adviser and SEO Strategic Consultant at the likes of Tinder, Coinbase and Mixpanel - welcome to DMR - Eli Schwartz.

Have you ever wondered what it takes to build a highly engaged community? To build a group of like-minded souls who are passionate about similar things and who trust you to hold everything together. Today, on episode 253 of Digital Marketing Radio I'm joined by a man who's done just that. 5 years ago he founded a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge - and that place now has a community of over 24,00 members. Welcome to DMR, the Founder of The Marketing Meetup - Joe Glover.

How efficient and effective is your e-commerce marketing automation? Are you delivering email at all the right moments? And how effective is your messaging? Those are just 3 of the questions that I'm going to be asking my guest on Digital Marketing radio episode 252. He's the Founder of Runäway Collective - a marketing subscription service, focused on marketing automation and film production, helping small and medium sized businesses play with the biggest and best, without the cost. Welcome to DMR - Rory J Knighton.

How is your LinkedIn lead generation going? Are you actively trying to generate leads on LinkedIn? Or do you just view LinkedIn as a serendipitous content sharing opportunity? My guest on episode 251 of Digital Marketing Radio treats LinkedIn lead generation seriously - and gets serious results for him and clients. He's trained individuals from companies including Ernst & Young and Accenture - and he currently helps businesses generate more revenue through LinkedIn Lead Generation - welcome to DMR, Bob Low.

Have you tried LinkedIn Ads yet? And if you have tried LinkedIn Ads, are you still actively using the platform? If not, and you're spending money on ads elsewhere, why? Do you think that LinkedIn Ads are more expensive? Did you even use LinkedIn Ads correctly? On today's episode of Digital Marketing Radio we're going to be exploring what's different about LinkedIn Ads compared with other ad platforms - how you need to adapt your campaigns so that they're better suited to LinkedIn - and what kind of results you should be expecting by advertising on LinkedIn. Joining me to discuss that is a former eCommerce Consultant for IBM. He's now the Chief Advertising Officer for LinkedIn Advertising Agency, Speedwork Social. Welcome to DMR - Anthony Blatner.

How do you launch your new product in tech? Do you run a big virtual summit, partner with similar brands or spend big bucks on paid ads? Maybe you should consider Product Hunt as part of your launch strategy. Overlooked by many, this could be the product launch lynchpin that you're looking for. My guest today has started, grown and sold a digital agency - and his current startup went to number 1 for his launch day and number 2 for his launch week on Product Hunt. He's the founder of Postaga - welcome to DMR - Andy Cabasso.

It's common to have SEOs and social media experts in digital marketing teams. But unfortunately it's also too common to have SEOs and social media marketers produce content by themselves for their own specific needs. What would happen if SEOs and social media marketers worked more closely with each other, producing incredible content that's more powerful than the sum of its parts? That's what I'm going to discuss on Digital Marketing Radio episode 248 with a man who's content's been featured on Shopify, Unbounce and Hubspot. He lives in Hawaii and he's the CEO at Wordable - welcome to DMR - Brad Smith.

Knowledge panels are information boxes that appear on Google when you search for entities (i.e. people, places, organisations and things) - but what purpose do they serve and how valuable is it for your brand to appear in a Google Knowledge panel? Those are just 2 of the questions that I'm going to be asking my guest on Digital Marketing Radio, episode 247. He's been a musician, a screenwriter, a songwriter and a cartoon blue dog - but he's currently the Brand SERP Guy - a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. Welcome to DMR - Jason Barnard.

There are pros and cons to livestreaming. Livestreaming is a great way to get content out there quickly - but livestreams may not be as well produced as pre-recorded content. However, another great benefit of livestreaming is the engagement factor. You get to interact with your audience directly with a real, personal approach. But what do you do with those relationships that you start to build? How do you use livestreaming to foster and build a community? Those are just 2 of the questions that I'm going to be asking my guest on Digital Marketing Radio episode 246. He's hosted and produced hundreds of livestreams - and has a little black book that would make any digital marketer jealous. For the past four-and-a-half years he's worked for Semrush, where he's currently Head of Influencer Marketing - welcome to DMR, Anton Shulke.

There's a lot more content out there than there used to be. This means that to be a success, you're going to have to do something different to everyone else out there. So what content should you be publishing in 2021 and how do you get it seen by your target audience? Those are just two of the questions that I'll be asking my guest on Digital Marketing Radio Episode 245. He's a prolific Keynote Speaker & Trainer, a digital skills evangelizer and the founder of Talk Dygital - welcome to DMR - Andrew Davis.

We all know that communication channels have evolved radically over the last 10 years – but how has that changed what a brand can be and do? On this, episode 244 of Digital Marketing Radio we look at what it takes to create a super-successful brand in 2021. Joining me to discuss that is a man who's a brand ambassador, a strategic advisor - and founder of The Brand Bucket Company – welcome to DMR, Barnaby Wynter.

How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers? Those are just some of the questions that I'm going to be asking my guest on Digital Marketing Radio episode 243. She's a lady who's as passionate about storytelling as she is about marketing and sales - and those two masterminds speak her language. She specialises in developing virtual, hybrid and physical events – including event marketing strategy that incorporates social media, brand marketing, campaign planning, and performance tracking. She's the Director of Event Marketing at https://www.informa.com/ (Informa) – welcome to DMR - https://www.linkedin.com/in/kathrynfrankson/ (Kathryn Frankson). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you... Answer: https://turtl.co/ (Turtl) (Enterprise content automation) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon? Answer: https://www.gong.io/ (Gong) (Get unfiltered visibility into what's happening with your sales team, your deals, and your market) & / https://www.saleswhale.com/ (Saleswhale) (Stop marketing leads from slipping through the cracks) Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?  Answer: https://www.linkedin.com/in/debcarver/ (Deborah Carver) from https://www.content-technologist.com/ (The Content Technologist).

We've all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do... and does your business actually need a brand influencer? That's the topic for episode 242 of Digital Marketing Radio where I'm joined by a man who's an authority on helping innovative businesses digitally transform their sales and marketing.  He's a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – https://www.linkedin.com/in/nealschaffer/ (Neal Schaffer). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you... Answer: https://getcarro.com/ (Carro), https://www.frase.io/ (Frase) & https://www.clearscope.io/ (Clearscope) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon? Answer: https://circle.so/ (Circle.io) & https://teachable.com/ (Teachable) Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?  Answer: https://www.linkedin.com/in/mirirod/ (Miri Rodriguez)

What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021? How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels? Those are just some of the questions that I'm going to be asking today's guest on Digital Marketing Radio Episode 241 - a man with over 30 years of experience in marketing, digital strategy and product management, for companies ranging from startups to global brands such as Madison Square Garden, Johnson & Johnson and National Geographic. He's founded three digital strategy and marketing agencies and is currently CEO of digital marketing service firm https://www.boomtime.com/ (Boomtime) - welcome to DMR - https://www.linkedin.com/in/jpclement/ (JP Clement). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you... JP's answer: https://usherconnect.com/ (Usher Connect) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test soon? JP's answer: https://www.webeo.com/ (Webeo) & https://www.if-so.com/ (If>So) Magical MarketerWho's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?  JP's answer: https://www.linkedin.com/in/weslemos/ (Wes Lemos)

I'm sure that you're well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue. But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships made as a result of your virtual event? Those questions and more are covered in this, episode 240 of Digital Marketing Radio - How to Integrate Virtual Events into your Digital Marketing Strategy. Joining me today is a lady who's specialised in event marketing for the past 5 years.  She's a former Head of Event Marketing for https://www.semrush.com/ (Semrush) and the current Head of Events and Experiences for https://parcellab.com/ (parcelLab) – welcome to DMR - https://www.linkedin.com/in/apanyukhina/ (Aleksandra Panyukhina). [In this episode https://www.linkedin.com/in/ACoAABehLFIBTTbVka6h6mCUFj4TResosRguimM (Aleksandra) shared https://www.linkedin.com/company/mirohq/ (Miro) and https://www.linkedin.com/company/notionhq/ (Notion) as her 'Secret Software', https://www.linkedin.com/company/goldcastevents/ (Goldcast) as her 'Next on the List' and https://www.linkedin.com/in/ACoAAASuBY4BES4JLe7qAkh0LFpQ_Th9RS_g7ME (Kathryn Frankson) as her 'Magical Marketer'.]

Have you built a business that keeps you busy busy busy? Do you struggle to initiate any new digital marketing activities, simply because you're snowed under with whatever you're currently doing? In episode 239 of Digital Marketing Radio we help you to establish clear business systems​ for you and your team, as your company scales, so that you never have to say ‘no' to the next business or marketing opportunity. Joining me to discuss that is a lady who has the systems, knowledge and experience to optimize ad campaigns, generate new leads, and modernise your marketing strategy. She's a Facebook and Instagram Ads expert, a marketing coach and consultant - and the CEO of It Media. Welcome to DMR – https://www.linkedin.com/in/ashleymonk/ (Ashley Monk). [In this epsiode, https://www.linkedin.com/company/3777713/admin/# (Ashley Monk) shared https://www.linkedin.com/company/3777713/admin/# (ClickUp) as her 'Secret Software', https://www.linkedin.com/company/3777713/admin/# (Alex Becker)'s Hyros and Jarvis by https://www.linkedin.com/company/3777713/admin/# (Conversion.ai) as her 'Next on the List' and https://www.linkedin.com/company/3777713/admin/# (Brandi Mowles) as her ' Magical Marketer'.]

Do you wish that you were a smooth, energetic and articulate brand ambassador? Do you desire to be a podcast or video show guest that every host and viewer resonates with, delivering your message in a clear, calm and personable manner? In episode 238 of Digital Marketing Radio we look at how to be an effective brand ambassador in the digital world - with a lady who used to have a fear of public speaking but ended up with a 20+ year career in news and business broadcasting. In 2019 she decided to help others bring their stories to life with confidence and personality though her very own full-service public speaking and media training consultancy – welcome to DMR, https://kerrybarrettconsulting.com/ (Kerry Barrett). Kerry shared some great tip and resources on how to be an effective brand ambassador in the digital world, including https://www.linkedin.com/company/invideoio/ (InVideo) as her 'Secret Software' and https://www.linkedin.com/in/ACoAAAylO4kBDW7OpMoFG-_VpYOsdmFaIrCuHGA (Rosie Kosinski) as her 'Magical Marketer'.

Have you been using Google Ads in the same way for several years? Maybe you're not even actively using Google Ads because it seems just a little bit too complicated at first glance. Perhaps you want to use Google Ads in 2021, but you're not quite sure where to start. My guest today has been running Google Ads campaigns for brands around the globe for the past 15 years. He's a speaker, an investor, a mountain biker, the co-author of the world's best-selling book on Google Ads ‘The Ultimate Guide to Google Ads' - plus the Founder of one of Australia's largest independent Google agencies, ‘https://www.websavvy.com.au/ (WebSavvy)' – https://www.linkedin.com/in/websavvy/ (Mike Rhodes). In this episode Mike selected https://www.linkedin.com/company/descript/ (Descript) as his 'Secret Software', https://www.linkedin.com/company/searchie-io/ (Searchie) as his 'Next on the List' and https://www.linkedin.com/in/ACoAAABg4cYBJ3sBO1QzvRgwTw2NNf5xElQwDHs (Chris "Mercer" Mercer) as his 'Magical Marketer'.

Email marketing has been around for a very long time, longer in fact than the world wide web. It seems that every few years we hear about another technology that's going to replace email, but email stubbornly clings on, retaining its high level of importance for e-business communication more than 40 years since the first mass email campaign was sent. In episode 236 of Digital Marketing Radio, we look at email marketing in 2021, how email marketing strategy has changed and how best to incorporate email into your marketing mix now, and moving forwards. Joining me to discuss that is a lady who helps Directors and Senior Managers of small to medium size businesses ensure their marketing budget is being used to full effect. She also helps business owners, coaches and freelancers achieve business growth and get out of marketing overwhelm through her online group coaching and step by step training – welcome to DMR, https://teresaheathwareing.com/ (Teresa Heath-Wareing). Secret Software:https://www.addevent.com/ (Add Event) Magical Marketer: https://benbellamy.co.uk/ (Ben Bellamy)

https://www.youtube.com/watch?v=na3XGYIVWn0 Is it possible to make your B2B brand popular on social media?It seems a lot easier to be on social media as an individual or as a personal brand – or even a B2C brand, compared with a B2B brand. But is social media really that more difficult for B2B brands? And what precisely should B2B brands be doing on social media? We'll find the answer to those questions and more from today's guest - a man who counts the NHS, Virgin and Specsavers among his clients. He's one of the founding team and Director of Growth for https://twitter.com/contentcal_io (ContentCal) - a content marketing platform that's used by over 40,000 businesses around the world. Welcome to DMR, https://twitter.com/Andy_R_Lambert (Andy Lambert). Andy shared https://twitter.com/davegerhardt (@davegerhardt) as a top B2B marketer, https://twitter.com/veedstudio (@veedstudio) as his 'Secret Software', https://twitter.com/copysmith_ai (@copysmith_ai) & https://twitter.com/DescriptApp (@DescriptApp) as his 'Next on the List' and https://twitter.com/LouisSlices (@LouisSlices) as his 'Magical Marketer'. Enjoy!

Consumers get exposed to an enormous volume of content each and every day – but how do you cut through the noise and capture your target consumer's attention - and persuade them to act before the opportunity passes them by? My guest today specialises in creating FOMO campaigns for her clients by helping to get hashtags to trend through her Facebook live interviews, live tweets and countless other live content publishing strategies. She's a digital trainer, a live social media reporter and a FOMO creator - welcome to DMR - MayKing Tsang. Secret Software:Twitter Spaces Next On The List: Instagram Reels

Back in November 2020 Google announced that page experience ranking signals for Google Search (SEO) will launch in May 2021, meaning that if users don't like your page, Google won't like it either. Joining me to discuss this for Digital Marketing Radio episode 233 is Pam Aungst from Pam Ann Marketing. Secret software:KW Finder: Find long tail keywords with low SEO difficulty https://kwfinder.com/ (https://kwfinder.com/) Next on the list: Social advertising platforms like Snapchat or Tik Tok Magical marketer:Kerry Barrett: Video Content Creator and Producer https://www.linkedin.com/in/kerrybarrett/ (https://www.linkedin.com/in/kerrybarrett/)

Apple and Facebook are fighting again! This time it's over ads and user privacy. Apple is rolling out its iOS 14 updates with a privacy change that could result in Facebook experiencing a significant cut in its advertising revenue. Today we're discussing what impact this has on you as an advertiser or as a publisher - and what you need to do about it. Joining me today to discuss that is a man who's been a leader in the online ads industry for the past 20 years. He's a former Head of Biddable Media at Cheapflights and the current CEO of Spades Media and the Founder of Elite Media Buyers - welcome to DMR - Jim Banks. Software I Couldn't Live Without:Hemmingway app highlights lengthy, complex sentences and common errors in your writing (http://www.hemingwayapp.com/). Next on the List:Entity-based SEO Platform, to help you rank higher & stay ranked longer (https://inlinks.net/). Magical Marketer:Eric Seufert (https://www.linkedin.com/in/ericseufert/)

Have you ever wondered how to move from views and likes to building real brand traction and product sales from social media? In episode 231 of Digital Marketing Radio, Ben Leonard, Ecommerce Consultant and Founder of Beast Gear shares his extraordinary Instagram Funnel for Ecommerce. Software I couldn't live without:Seller Chatbot (https://www.sellerchatbot.com/) - The Facebook Messenger Platform Built for Amazon Sellers Magical Marketer:Paul Harvey (https://www.linkedin.com/in/paul-harvey-2ab8b51a7/)

When was the last time you changed your B2B marketing strategy? Are you missing out on some big B2B marketing opportunities just because you haven't fully embraced the latest channels? How do you most effectively target B2B consumers in 2021? Those are just some of the questions that I'm going to be asking my guest today. She teaches B2B sales and marketing. She's a speaker, podcaster and blogger, and the Founder of Keystone Click - a strategic digital marketing agency that's been established for over 12 years. Welcome to DMR - https://www.linkedin.com/in/lorihighby/ (Lori Highby) from https://www.keystoneclick.com/ (Keystone Click). 'Secret Software':(Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you.) https://lumen5.com/ 'Magical Marketer':(Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?) https://www.linkedin.com/in/exponentialinfluence/

Are you currently running online ads, but you're struggling to make them profitable? Maybe you've even pulled back some of your paid campaigns because you just can't get them to convert as you'd like. Do you even know which of your ads are working? In today's episode of Digital Marketing Radio I'm joined by a self-confessed eCommerce megalomaniac. He set up his own digital marketing agency just 3 and a half years ago and in that time he's already spent over 50 million dollars in campaigns for clients. He's the CEO of https://digitalrocket.marketing/ (Digital Rocket) - https://www.linkedin.com/in/ecommerce-megalomania/ (Ivan Janq). Ivan's 'Maximizing Revenue by Plugging Profit Leaks' blueprint:(The report that we refer to during the conversation) https://e.pcloud.link/publink/show?code=XZAkLkZMY2w4GBGVPShx1uUeISNIQX1aNv7 (https://e.pcloud.link/publink/show?code=XZAkLkZMY2w4GBGVPShx1uUeISNIQX1aNv7) Ivan's 'Secret Software':(Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool's important for you.) https://www.luckyorange.com/ (https://www.luckyorange.com/) https://www.semrush.com/ (https://www.semrush.com/) Ivan's 'Magical Marketer':(Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?) https://www.linkedin.com/in/nickshackelford/ (https://www.linkedin.com/in/nickshackelford/) Ivan's 'Next On The List':(What's one marketing activity or tool that you haven't tried yet, but you want to test soon?) https://www.getelevar.com/

Are you just at the cusp of deciding to incorporate livestreaming as part of your brand's content marketing strategy? If so, this discussion's for you with https://www.linkedin.com/in/katie-anne-fawkes/ (Katie Fawkes) from https://www.ecamm.com/ (Ecamm). Here's Where To Find Katie:https://www.ecamm.com/ Katie's 'Secret Software':https://www.descript.com/ Katie's 'Magical Marketer':https://www.youtube.com/c/DocRock Katie's 'Next On The List':https://clickup.com/

So, you've decided that you need an SEO consultant, but how do you get the most out of their time? In this episode of Digital Marketing Radio Lukasz Zelezny shares with David Bain how to maximize the value of an SEO consultant by knowing what questions to ask. Here's Where To Find Lukasz:https://seo.london/ https://www.linkedin.com/in/seomanagerlondon/ Lukasz's 'Secret Software' Selections:https://inlinks.net/ https://wordlift.io/ Lukasz's 'Magical Marketer':https://www.linkedin.com/in/areejabuali/ Lukasz's 'Next On The List':https://bigml.com/ https://www.lovo.ai/ https://www.deepl.com/ https://sonix.ai/

It's a no-brainer that livestreaming can have a dramatic, authority-building impact on personal brands – but what about B2B brands? Ian Anderson Gray joins David Bain to discuss whether livestreaming is worthwhile for B2B brands and if so, how B2B brands can best take advantage of this communications medium. You can find Ian over at https://iag.me/. During the episode Ian shared... - Katie Fawkes (https://www.linkedin.com/in/katie-anne-fawkes/) as his 'Magical Marketer' - Ecamm (https://www.ecamm.com/) and Restream (https://restream.io/) as his 'Secret Software. - Clubhouse (https://www.joinclubhouse.com/) as his 'Next on the List'

Do you run a marketing agency and have you been considering running LinkedIn Ads to promote your services? If so, this could be the episode of Digital Marketing Radio for you. AJ Wilcox joins David to explore how to set up and optimize the ultimate LinkedIn advertising campaign for agencies. AJ Wilcox on LinkedIn:https://www.linkedin.com/in/wilcoxaj/ AJ's 'Secret Software':https://www.knime.com/ AJ's 'Magical Marketer':https://www.linkedin.com/in/markpgus/

I shared an announcement with you a few months ago that I’d be publishing 10 new episodes of Digital Marketing Radio this year. Now that is still coming soon, but with a little twist. But I’ll share the twist with you in a few weeks’ time! In the meantime, there’s something else that I’ve been working on... You may well know that in the past I’ve also published a podcast called Business Book of The Month. Well, that podcast is making a bit of a comeback. In the past few weeks I’ve recorded 2 great interviews with former Chief Evangelist for Apple, Guy Kawasaki and bestselling author, Ryan Levesque. What I’m going to do is share the whole interview with Guy Kawasaki with in this episode too, and if you like this, and you want to listen to the Ryan Levesque interview, which will be published in June, you’ll need to subscribe for free to the Business Book of the Month podcast in your favourite podcatcher. :)

This is an announcement of "Digital Marketing in 2019", a new livestream series that will be happening during the month of December 2018. Listen for full details! The whole livestream event will be available for you to watch online for free – you can get the full details via the Facebook Messenger app. To watch live, just go to the DigitalMarketingRadio.com home page and follow the steps from there. It would be great to see you as part of the live audience! So what exactly is “Digital Marketing in 2019”? You may remember me having over 100 digital marketers on a livestream a couple of years ago. This time I’m partnered with 5 marketing software and training companies to deliver the livestream – namely Hubspot Academy, Buzzsumo, SEMrush, MobileMonkey and AVADO. There’s going to be 5 parts to this livestream series, each delivered on separate days from the 3rd to the 7th of December. 120 of the world’s leading digital marketers are taking part – including  - to read some of the list… Larry Kim, Aleyda Solis, Joel Comm, Purna Virji, Marcus Sheridan, Amy Landino, Andrew and Pete, Andrea Vahl, Mike King and Rebekah Radice - all sharing sharing their number 1, actionable digital marketing tip for 2019. However, to be honest with you I feel bad about just mentioning a few names! There are so many knowledgeable digital marketers that are going to take part, you do not want to miss a minute of it! Check out the intro video and get the details via Facebook Messenger over at DigitalMarketingRadio.com. I really hope that you can watch at least one of livestreams - it’s going to be phenomenal!

I’ve been hosting DMR for more than 3 years now. And in that time I’ve had the privilege of interviewing many of the world’s leading digital marketers right here on this very podcast. I’ve had a lot of fun, learned a lot, and built some great relationships. BUT - this could be the last episode! There comes a time when your life gets busy, that you need to make some tough decisions when it comes to priorities - and I’m afraid that this means that I’ve decided to pause recording new episodes of DMR. It could be that I start recording again in a few month’s time, or it could be that the show as we know it doesn't return. Or it could even be that a listener decides to make me an offer to buy the whole show. However, whatever happens in the future, I’ll certainly be taking the next few months off to focus on other things. Of course I’ll still be be keeping busy online - if you’re a professional marketer or a podcaster, please add me to your LinkedIn network - I’ve got the /DavidBain profile. Of course you can always follow me on Twitter @DavidBain. But, I don’t want to leave with a murmur - I want to highlight some of the outstanding content that my previous Digital Marketing Radio guests have already shared. And I’d like to encourage you to browse the back catalogue of episodes too. So on this, episode 225, and possibly the final episode, I’d like to highlight 10 previously published episodes that jump out at me as being particularly special. In order of publication - from oldest to most recent - here are the 10 episodes - for different reasons - that stood out for me. DMR #16: Amy Schmittauer – What does great video content marketing look like in 2014? What is word of mouth marketing? – SAUL COLT | DMR #70 Social Signals SEO – LUKASZ ZELEZNY | DMR #96 Personal Branding: Why Ugly Never Wins and what to do about it – PHIL PALLEN | DMR #121 Monetizing Yourself – NATALIE SISSON | DMR #124 Antifragile Marketing: How to Grow your business in uncertainty – MARK TRAPHAGEN | DMR #129 How to grow your audience on YouTube – ROBERTO BLAKE | DMR #146 SEO in the Year 2020 – RAND FISHKIN | DMR #148 Social Media Advertising Today – LARRY KIM | DMR #166 How to Sell Digital Marketing Services – JOE APFELBAUM | DMR #171 [Tweet ""Do you agree? Are these the top 10 EVER Digital Marketing Radio episodes?" #DigitalMarketing"]

Today I'm joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard - plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at Kindlepreneur.com.] On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including: You have a very varied background to put it mildly, how did you get into book marketing? I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders - what are some of the important things to consider from that perspective How should you start out - do you suggest exploring a topic with an audience before starting to write a book At what stage in the process do you consider book marketing? What are the essential elements to include in a book marketing plan? How does marketing a Kindle book differ from marketing a physical copy book? I’m sure that there are thousands of books that are published every week that are great - but only sell a few copies - what are the biggest mistakes that these authors are making? How is book marketing likely to change over the next couple of years? [Tweet ""Focus on one particular traffic generating source, and master that." @DaveChesson #DigitalMarketing"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Ahrefs [SEO competitor research software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft (or Confusionsoft as Dave says!) [Sales and marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Focus on one particular traffic generating source, and master that. My regret was that I didn't just stick with Facebook ads, but luckily when I chose SEO that became my focus. And every point, type, version of my business has always utilised that one skill. And that's what's allowed me to single-handedly be successful as I've moved forward.