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"La certification n'est pas la destination, c'est le point de départ."Dans cet épisode de Slow Marketing, Anaïs Baumgarten anime une table ronde enregistrée en direct à Bruxelles, dans le cadre de l'événement B Corp x Fairtrade Belgium du 4 juin 2026. Autour de la table, trois intervenants aux profils complémentaires : Frédéric Bostyn, fondateur de The Nutty Farmer, licencié Fairtrade depuis la création de son entreprise de snacks à la noix de cajou ; Alexandre Helson, co-CEO de Maison Dandoy, institution bruxelloise vieille de presque 200 ans et certifiée B Corp en 2024 ; et Bernard Gouw, ancien Senior Manager Social Standards chez B Lab Global, qui vient de passer en indépendant après quatre ans et demi à construire les nouvelles normes B Corp.Note : cet épisode a été enregistré en anglais. Le transcript complet traduit en français est disponible sur le site (lien dans les ressources).
What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack the Human Rights topic in the new B Corp standards, including human rights due diligence, salient human rights issues, supply chains, procurement, client screening, and the limits of social audits. This conversation helps B Corps understand how to move beyond policy language and begin building the systems, processes, and judgment needed to take human rights seriously.View the show notes: https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw
In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of early adopters into a global network of more than 10,000 companies, and what has become harder to preserve along the way. Together, they explore the new B Corp standards, the tension between keeping a big tent and holding a high bar, and what the next 20 years may require from B Corps around the world.View the show notes: https://go.lifteconomy.com/blog/the-b-corp-movement-at-20-what-weve-gained-lost-and-still-need-to-build-w/-amy-bourbeau-andy-schmidt
On today's episode, cohosts Kristin Toussaint and Josh Christensen discuss the latest news in business and innovation, including Coinbase layoffs, GameStop's bid to buy eBay, and Spirit Airlines' shutdown. Next, Josh and Kristin talk with Fast Company global technology editor Harry McCracken to dive deep into what's next for Apple and its new CEO, John Ternus. And finally, Kristin speaks with B Lab's co-lead executive Sarah Schwimmer about the evolution of the company over the past 20 years, the ongoing challenges her team faces, and how companies can assess their social and environmental performance, accountability, and transparency. For more of the latest business and innovation news, go to fastcompany.com/news
Today we discuss Gridlife as two retired Gridlifers, F1 (of course), GLA bullshit, because why not, and more useless stuffCo-host: @ezagul1_r , @dev.amgSponsor: @_rspro
What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox” at the heart of the B Corp movement—balancing growth with authenticity. They explore why this tension is unavoidable, how B Lab has navigated it so far, and what it means for the future of the movement.View the show notes: https://go.lifteconomy.com/blog/the-paradox-at-the-heart-of-b-corps-w/-todd-schifeling-suntae-kim
It's tough to be direct. Being a clear and concise communicator hinges on your ability to start strong and never bury your lead. Speaking in headlines, can ensure that your bottom line up front (BLUF) never sinks to the bottom line at the bottom (BLAB). The post Ep. 392 – Say the most important thing first appeared first on Just Saying.
Watch the video interview here Europe is only partially on track to meet its 2030 environment and sustainability objectives, and while some objectives are being scaled back, we are seeing the introduction of more regional regulations that require tangible annual sustainability reporting. Businesses that have built sustainability into their way of working from the start are leading the charge and defining what it means to operate responsibly. As with today's guest, Forest, an e-bike provider that is not only 100% powered by renewable energy but has also achieved the coveted B Corp Accreditation. In this episode, Mel Blackmore is joined by Laura Elms, VP of Sustainability & Corporate Affairs at Forest, to discuss how they embedded sustainability from the start and explore their journey towards B Corp Accreditation. You'll learn · Who are Forest? · Who is Laura? · Why was B Corp important to Forest from the start? · What other Standards do Forest currently hold? · What does Forest's higher B Corp score of 99 mean in reality? · How did Forest embed sustainability into a business from day one rather than retrofitting it later? · How has Forest balanced growth with genuine environmental accountability? · What does tackling Scope 3 look like in urban mobility? · Why did they also attain Verra Validation, and why does third-party validation matter? · How do sustainability, communications and public policy intersect in Laura's role? · Advice for those seeking B Corp Accreditation · B Corp Version 7 · What role do you think sustainable transport should play in helping cities to meet their net zero targets? Resources · Forest · B Corp Accreditation · Carbonology In this episode, we talk about: [00:30] Episode Summary – Mel is joined by Laura Elms, VP of Sustainability & Corporate Affairs at Forest, to explore how they lead the way in sustainability including insight into their journey towards B Corp Accreditation. [01:10] Who are Forest? Forest is the only shared E-Bike operator to power its entire fleet with 100% renewable energy. It's also one of the world's first micro-mobility companies to have B Corp Accreditation and Verra Validation. [01:40] Who is Laura and how did she get involved with sustainability? Laura admits that she had a rather non-linear approach to getting into sustainability. She started her career shortly after graduating in financial communications and investor relations. Working in her first firm, she worked closely with a women called Caroline who went on to found Forest along with two other co-founders. Caroline reached out to her 2 years after starting Forest and Laura felt it was a no-brainer as she had a pre-existing interest in sustainability, and had come to prefer the start-up space over a more corporate setting. As is typical with the nature of start-ups, Laura wore many hats from the outset as it was a small team of four. Sustainability was what she was most passionate about, and has been the area she nurtured for Forest over the course of her six years working with them. [03:40] Why was B Corp important to Forest from the start? Laura noticed that B Corp was gaining traction back when Forest started in 2020. She was curious about the intersection between B Corp and ESG, particularly from a start-up perspective. When starting at Forest, she knew it would be a significant benefit to utilise renewable energy, but she felt like they needed to go above and beyond that. From there she researched B Corp and the costs involved, which were affordable as it's relative to your revenue, which is a great advantage to start-ups. She was pleased to find that Forest could cover the 5 pillars of B Corp's credentials, not only providing bikes for urban settings but also providing excellent governance and additional benefits to their surrounding community, workers and environment. In short, B Corp helped set the foundations for a good well rounded company that could grow. [05:15] What other Standards do Forest currently hold? Forest currently hold ISO 9001 certification and are looking to implement ISO 14001 in the near future. They currently operate within 18 boroughs in London, and are expanding from one central hub to several more warehouses, which is what will be covered under that ISO 14001 scope. With B Corp as their guiding North Star, they're confident they have all the right foundations in place to grow as needed. [06:10] What does Forest's higher B Corp score of 99 mean in reality? Within B Corp there are 5 pillars: · Community · Environment · Governance · Customers · Workers Its core focus is sustainability, but its approach is much more holistic and similar to the way ISO's implement a system that encompasses how a business works rather than just a siloed focus on one area. B Corp looks at a multitude if areas, such as: · Reducing Scope 1, 2 & 3 emissions · Looking at your supply chain · Evaluating how your activities interact with your stakeholders To earn a B Corp score, you need to get certain marks and then you're scored across the 5 pillars. Many businesses going for B Corp tend to do well in the sustainability area, but they struggle with other areas such as workers and customers. The framework is designed to be more holistic than simply focusing on sustainability, so If you focus too much in that area, it may come at a detriment to the other pillars. [08:20] How did Forest embed sustainability into a business from day one rather than retrofitting it later? Sustainability was Forest's vision and mission right from the start. Their CEO and Founder had previously worked at a ride-hailing company called Cabify, and had led the Latin American operations there. Cabify was the first mobility company to offset all its emissions, this was prior to 2020 so it was seen as though-leader in the space. This inspired the now CEO of Forest with the concept of 'Human Forest', which was the idea that humans on bikes in a city can save CO2 by choosing bikes over carbon emitting modes of transport. Having it as a core part of the business from the start meant they didn't have to worry about budgeting road-blocks or additional approval. It was simply a part of the brand. Laura can see why retrofitting the same level of sustainability commitment may be difficult for other businesses, as Forest had already baked in the price of renewable energy from the beginning and didn't have to worry about that transition. Forest do differ in that unlike other larger companies that will be showing smoother trajectories towards net zero, they're already there. They face the unique challenge of keeping it there as they grow, as more bikes and available geographical locations means more manufacturing and bigger scope 3 emissions. So their transition to net-zero will overall look a lot less linear. [11:15] How has Forest balanced growth with genuine environmental accountability? Forest have managed to reduce their carbon footprint by 53% year on year, even with their continued growth. Tackling environmental accountability can be something that gets businesses stuck in a rut, especially with any applicable regulations. As Laura quotes, often perfection is the enemy of good. Small incremental changes are better than trying to get it all right first time. In Forest's case, to achieve that 53% reduction they looked at a more creative solution. Rather than manufacturing brand new bikes when needed, they reached out to the wider e-bike market to those that utilised their same manufacturer and asked if they had any spare bikes. This helped to massively bring down emissions that would have otherwise been created making new bikes, by accessing a second-hand market. This can't be done indefinitely, but it's a small action that has created a large impact for that year. Forest have also worked with manufacturers to help switch to using solar energy for the production process, which they are now monitoring to see how much this reduces emissions by. [13:50] What does tackling Scope 3 look like in urban mobility? Scope 3 for most businesses is their biggest source of emissions, typically accounting for around 80-90% of a businesses total emissions. For Forest this is closer to 100%. They've also noticed that compared to 3 years ago, the emissions are slightly less for things such as production and shipping of bikes. Laura admits that this may not be entirely due to the processes themselves getting more efficient, but as by-product of improving other areas such as technology or use of office spaces to help bring down the businesses overall emissions. At this stage, it's getting the methodology right for scope 3, to ensure their data is as accurate as possible. This includes sending questionnaires to suppliers and making use of technology to improve data gathering and analysis. [15:45] Why did they also attain Verra Validation, and why does third-party validation matter? Laura at the time was looking to ensure the highest level of credibility possible, which started with B Corp, ISO certification and then Verra Validation. Verra was a leader in this space, and dominate the market in terms of carbon offsetting. Forest didn't want to go through the whole process to sell offsets with Verra as it didn't make sense for their business, but they did want the validation as another layer of credibility. [17:45] How do sustainability, communications and public policy intersect in Laura's role? London, unlike most other major cities, does not have a single unified body, instead you have to negotiate borough by borough. Each one has the option to pick different operators and set their own requirements, which adds an extra layer of difficulty on top of existing sustainability regulations. Forest provided the perfect solution for various London boroughs who sought to reduce their overall carbon emissions. [19:05] Laura's advice to organisations seeking B Corp Accreditation: Get in contact with B Corp itself. They done a lot to improve their platform, and there's a lot you can do via the portal without their assistance. However, B Corp and their team at B Lab can give you more insight and context for the data they're looking for. She also recommends that you incorporate B Corp as early on as you can as it helps to set a solid business foundation. Laura also recommends going beyond the B Corp portal after certification to reach out to the wider B Lab community, as there are a lot of fantastic brands to connect with. B Corp will often host in-person networking meetings where certified businesses can catch-up, review progress and share new ideas. [20:40] B Corp Version 7: B Corp have recently released (as of podcast publication) a new version of their requirements, raising standards once again. One of the new requirements includes verification of an organisations' emissions, which includes products. Forest only just received their B Corp re-authentication in December 2025, and their next focus is obtaining ISO 14001 for their new warehouses. However, they do intend to stay B Corp accredited, so will likely look at meeting version 7 requirements following that. [21:45] What role do you think sustainable transport should play in helping cities to meet their net zero targets?: Transport makes up a third of UK emissions. Getting people onto more bikes and being more active will result in a significant reduction in emissions for our cities. When Forest asked their users: what would you otherwise have done in terms of transport if you didn't get on one of our bikes, 11% said that they would have gone in a car or a taxi. So an 11% modal shift, which is pretty significant! This doesn't account for private bike owners either. For cities, there's a big push to get HGVs off the road and to retrofit spaces to accommodate for more cycle traffic. It's a lot to consider and will require a lot of work, but with transport making up a third of total UK emissions, it's worth the effort for the benefits it will bring. If you'd like to find out more about Forest and follow along with their journey, check out the Linkedin page. We'd love to hear your views and comments about the ISO Show, here's how: ● Share the ISO Show on Twitter or Linkedin ● Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: Stitcher | Spotify | YouTube |iTunes | Soundcloud | Mailing List
Send a textPart one of the Mental Athleticism series was all about anchoring to a big, audacious vision for your life. But vision only becomes powerful when you're willing to execute on it relentlessly.Because big lives aren't built in big moments. They're built in small daily decisions.In Part Two of What is Mental Athleticism, we break down what it actually means to train your mind like an athlete and why motivation alone will never carry you across the finish line.We dive into the four pillars of Mental Athleticism—big vision, relentless execution, command of self, and environmental design—and focus on the unsexy middle: the daily reps that actually move your life forward.If you've been waiting to “feel ready,” this episode will show you how to start executing today.Jump in with us:
In this insightful episode, host Ashish Kothari sits down with Eleanor Allen—a powerhouse leader who has navigated the peaks of the engineering world, led global social impact as the CEO of Water for People, and served as CEO of B Lab. Eleanor shares her "accidental" discovery of inner development and how moving from a rigid, "controlled" masculine leadership style to one of vulnerability and radical self-awareness transformed not just her life, but her global organization. This conversation is a must-listen for leaders who feel they must carry the world on their shoulders and are looking for a more sustainable, joyful, and high-performance way to lead.Main Topics CoveredThe Leader's Mirror: Why an organization's state of being is a direct reflection of its leader's personal flourishing.The Engineer's Armor: Eleanor's journey from a "got all the answers" professional upbringing to embracing vulnerability.Leading Through Crisis: How the lack of a "COVID playbook" forced a shift toward asking for help and experimenting.Head, Heart, and Plate: A simple, powerful meeting ritual to build connective tissue and psychological safety in teams.The Drama Triangle & Responsibility: Understanding your share of responsibility in workplace conflict.For-Profit vs. Non-Profit Flourishing: Common drivers and unique stressors (like the "philanthropy myth") in different sectors.The Flourishing Leader Summit: A preview of the upcoming Denver/Boulder intensive on April 29th.Key TakeawaysSelf-Care is Organizational Care: Leaders stuck in "survival mode" cannot create thriving ecosystems; your personal well-being is a strategic priority, not an indulgence.Vulnerability is a Catalyst: Admitting you don't have the answers during uncertain times invites the team to step up, innovate, and co-create solutions.Mattering and Appreciation: The universal need to feel valued is often the simplest and most effective lever for increasing engagement in any sector.Measure What Matters: Move beyond superficial "wellness perks" and start measuring root causes like absenteeism, financial stress, and psychological safety.The Power of Slower: Being "calmer" and more intentional in decision-making leads to better outcomes and more trusting team dynamics.
Send a textEver feel like a rudderless ship in the ocean—moving, busy, maybe even working hard… but not actually steering toward anything?That's where Mental Athleticism comes in.In this episode, we introduce the first foundational pillar of MA: anchoring yourself to a bold vision for your life. Because when you know where you're going and who you're becoming, your entire trajectory will start to shift.This episode sets the stage for how to think bigger, act more intentionally, and start training your mind like an athlete.Want to go deeper?
Ready or not, a new B Corp era has begun. Former B Lab standards analyst Jeffrey Stewart joins us to unpack what Version 2 means in practice. We discuss AI-enabled audits, mandatory documentation, digital audit platforms, major versus minor nonconformities, the shift to a five-year certification cycle, and more. If your company is preparing for recertification or trying to understand how European regulation and third-party auditors are reshaping the movement, this conversation provides expert insight.View the show notes: https://go.lifteconomy.com/blog/ready-or-not-a-new-b-corp-era-begins-w/-jeffrey-stewart___ We've talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →
The Dubrow’s have advice for the Beckhams, and a message for moms on airplanes. Plus, hear what they think about the Witney Carson in-flight chaos.See omnystudio.com/listener for privacy information.
Theme Park Drama: With the recent Adam The Woo passing, some drama is building up over Best Life and Beyond's tribute video, this pushes KT over the limit.Memory Lane: We do a quick recap and rememberance of our Dan Harmon / Harmontown controversy and fallout.Palette Cleansers: Real Or Not? Does it matter when this woman has literal egg on her face. Also car crashes and Indiana Jones stunt mess ups.THE BEAR!, FUCK YOU, WATCH THIS!, WARREN G!, REGULATE!, NATE DOGG!, BIRTHDAY!, WISHES!, CELEBRATION!, ADAM THE WOO!, CONNECTION!, CROSSOVER!, PASSED AWAY!, TRAGIC!, BEST LIFE AND BEYOND!, KT!, RANT!, IG STORIES!, INSTAGRAM!, SET UP!, STORY SO FAR!, DRAMA!, RIVALARY!, GALACTIC STARCRUISER!, BLAB!, SPENCER!, KEVIN HEIMBACH!, STAR WARS!, LONDON!, JAPAN!, TRAUMA DUMPING!, SADNESS FARMING!, SUBLET!, CONTROVERSY!, GRIEVE!, APARTMENT!, ANAHEIM!, BROKE LEASE!, NICK!, THEME PARK GUYS!, THEME PARK DAD!, DISARM!, RATIONAL!, RESPONSE!, THREATENING!, DAN HARMON BEEF!, DUSTIN MARTIAN!, DUSTIN MARSHALL!, STARBURNS INDUSTRIES!, RUSSO BROTHERS!, CAPTAIN AMERICA WINTER SOLDIER!, GIVE AN EXCUSE!, MORAL HIGH GROUND!, PAGING MR MORROW!, SHAWN FROM ORLANDO!, EGG!, BOILED ALL DAY!, EXPLODE!, EGG ON MY FACE!, CAR CRASH!, POOL!, BODY!, SULLY'S STICK TOGETHER!, INDIANA JONES!, STUNT SPECTACULAR!, ROLLING BOULDER!, HERO!, WORKER!, CAST MEMBER!, You can find the videos from this episode at our Discord RIGHT HERE!
On the morning of St. Nicholas Day, good kids rush downstairs to see what kind of gifts might be in their shoes. The bad kids? Unfortunately they might get a visit from Krampus, an ancient monster that has naughty children praying for a lump of coal instead. The origins of this half-goat, half-man folklore character date back centuries, largely to German-speaking countries in Europe. But these days, Krampus is more popular than ever — especially in America, with parades, festivals, Hollywood horror films, Ocean Spray commercials and endless amounts of merchandise. That popularity is largely attributed to Chicagoan Monte Beauchamp, who first published images of Krampus in his alternative comic magazine, Blab!, in 2000. “I can't believe what's taken place since I introduced Krampus in the pages of Blab! Magazine, which led to a book, and then from there it just exploded,” Beauchamp told Curious City. In our last episode, we looked at a long-running holiday tradition in Chicago, Goodman Theatre's rendition of “A Christmas Carol.” In today's episode, we explore the origins of this very different kind of Christmas tradition and its curious local connection.
What is the most powerful way a business can show up for society? What legacy can today's institutions build if every action and interaction was grounded in spiritual attunement and sacred duty? How can today's leaders, entrepreneurs and changemakers build enduring positive movements and become a lighthouse for others? And what four-letter word can orient us, our businesses, and our economy toward a future that makes our people and our planet thrive?Find out from Jay Coen Gilbert, exclusively in conversation with Dr. Hitendra Wadhwa on Intersections Podcast.Jay Coen Gilbert is the Co-founder of B Lab, the acclaimed nonprofit that created the global B Corp certification. Today, this movement includes over 9,500 certified organizations in more than 100 countries, all committed to balancing profit with purpose. He is also the Executive Chair of Imperative 21, a business-led network shifting the narrative toward a just, regenerative economy; and is now actively engaged in racial justice, co-founding White Men for Racial Justice and leading peer learning groups on anti-racism. Along with his B Lab co-founders, Jay has received the Skoll Award for Social Entrepreneurship and the McNulty Prize at the Aspen Institute, where he is a Henry Crown Fellow. Prior to co-founding B Lab, Jay co-founded and sold AND1, a $250M basketball footwear, apparel, and entertainment company. He has also worked for McKinsey & Co, as well as organizations in the public and nonprofit sectors.In this episode, Jay reveals:- The most powerful way a business can show up for society- What can happen if our every action and interaction was grounded in spiritual attunement- A four-letter word today's businesses must build their future on
This episode takes listeners inside the latest B Corp updates—Version 2.1, the new five-year certification cycles, and the EU's Empowering Consumers for the Green Transition (ECGT) regulations. Ryan and Emmy unpack what these changes mean for both new and existing B Corps, and share candid reflections on how to navigate the transition. It's an informative, unfiltered look at what's new, what's confusing, and what's next for the movement.View the show notes: https://go.lifteconomy.com/blog/mailbag-v2.1-5-year-certification-cycles-ecgt-moreUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter
Life's transitions demand courage, but bravery looks different for everyone. In this powerful episode of The Space In-Between, Dinine sits down with three remarkable women to introduce the B³ Lab—an experience built around three transformative principles: Be Brave, Be Bold, and Believe.Leslie Thompson, financial planner with Focus Partners, shares her three-decade journey navigating a patriarchal industry while helping women find financial confidence through major life transitions. Leah GiaQuinta, divorce transition coach, returns to discuss how letting go isn't about forcing release but about reaching for something better. And April Morgan, functional medicine pharmacist, brings her expertise on empowering people to take ownership of their health beyond the conventional 15-minute doctor visit.Together, they explore how the Enneagram can help personalize your path to growth—whether you're a Type 2 helper learning to set boundaries, a Type 7 enthusiast sitting with discomfort, or a Type 1 perfectionist learning to let go. From recognizing when external noise drowns out your inner compass to understanding that your voice matters even when it shakes, this conversation offers practical wisdom for anyone standing at the edge of something new.The B³ Lab isn't just an event—it's an invitation to stop playing small and show up fully as your authentic, courageous self. Whether you're navigating divorce, career transition, health challenges, or simply seeking community during an in-between season, this episode reminds us that bravery isn't about being fearless. It's about choosing not to shrink even when it would be easier to stay small.Key Takeaways:Bravery looks different for each Enneagram type—from setting boundaries to sitting still with discomfort to letting go of perfectionismFinancial empowerment begins with understanding your spending patterns and believing you deserve a voice in wealth management conversationsTrue healing requires personalized care that honors the art of medicine alongside the scienceLetting go is like releasing a muscle contracture—the more you focus on what you're losing, the tighter you grip; focus instead on what you're reaching forWhen you feel stuck, remember the last problem you successfully navigated and draw on that same internal strengthYour voice matters even if it shakes—surround yourself with advocates until your internal strength catches upResources: Dinine's LinkedIn: https://www.linkedin.com/in/dinine-sig-917784252/ Dinine's website: dininesig.comDinine's Instagram: @dininesigDinine's TikTok: @dinine.sigLeslie's LinkedIn: https://www.linkedin.com/in/leslie-d-thompson-cfa®-cpa-cdfa™-020b78b9/Leslie's Website: https://www.focuspartners.com/ Leah's LinkedIn: https://www.linkedin.com/in/leahgiaquinta/Leah GiaQuinta Coaching: https://leahgiaquintacoaching.com/Leah's Facebook: https://www.facebook.com/leahgiaquintacoaching/Leah's Instagram: https://www.instagram.com/leahgiaquintacoaching/April's LinkedIn: https://www.linkedin.com/in/april-morgan-functionalpharmacist/ April's Website: http://www.functionalpharmacist.life/ Lindsay's LinkedIn: https://www.linkedin.com/in/lindsay-zehren-mt-bc-32812822b/ Lindsay's Website: http://copperzwellness.com/ B3 Labs Keynote Speaker Rachel Pritz' LinkedIn: https://www.linkedin.com/in/rachelpritz/ Rachel Pritz' Website: https://elevategrowthcoaching.com/
Send us a textThe Riveter's Amy Nelson joins me on the pod to launch The Brave Shift Live Series—a brand-new collaboration between The Riveter and The B Lab that helps people in business build through the mess.Together, we go deep on what it really means to make a brave shift—the kind that changes everything. From career pivots and business reinvention to mindset and mental athleticism, this episode explores how to listen to your intuition, reset your focus, and build through change with clarity and courage.✨ Inside this episode:The story behind The Riveter x The B Lab collaborationWhat “The Brave Shift” means—and how to know if you're in oneMy personal journey through a brave shiftAmy's evolution through growth, loss, and reinventionFrameworks like The Focus Formula, Internal + External Audits, and DOT (Do One Thing)A first look at The B10 Challenge and how to joinWhether you're pivoting, rebuilding, or just ready for more alignment in your life—this episode will remind you that you're not alone, and that you can build through anything.Listen, subscribe, and join the Brave Shift movement:→ The Riveter → The B Lab newsletter → Follow @TheKeriCroftShow on Instagram for updates
Send us a textThis week, I'm sitting down with Joel Ferno, the founder of Citrin—a valet company that started with $200 and a dream—and now employs over 700 people across the country. But this episode isn't just about business growth. It's about personal growth.Joel gets real about the shadows behind success—depression, marriage struggles, and what happens when achievement isn't enough—and how a single psychedelic journey cracked him wide open. We go there: the messy middle of building a company, the healing work that saved his marriage, and why true leadership always starts within.We talk about:⚡ How he built a multimillion-dollar company while still in college⚡ Why employee-first culture is his secret weapon⚡ The spiritual awakening that changed his life—and his marriage⚡ The role psychedelics can play in healing trauma and addiction⚡ Why “marriage coaching” might just be your next power moveThis one's deep, funny, and brutally honest—the kind of conversation that reminds you success means nothing if you don't know yourself.
Send us a textEveryone's out here glued to their follower count like it's the stock market. But let me hit you with some truth: likes don't pay the bills. Revenue does.In this Ask Amy x The Keri Croft Show mashup, Amy Nelson and I go all in on the difference between chasing vanity metrics and actually building a business that works. We dig into:✨ The wild ROI of email marketing (and why it's still the most underrated tool in the game)✨ How effort—not excuses—is the edge you've been missing✨ Why growth mindset beats “safe and stuck” every single time✨ What it really looks like to start over, pivot, and create something betterAnd in case you missed it—Amy drops something big in this episode: she's officially working with The B Lab. Why? Because even after building The Riveter and leading massive teams, she knows it's never too late to shift gears, find clarity, and build something new that actually fires you up.This one's for anyone who's tired of feeling stuck on the content hamster wheel and ready to put their energy into what actually moves the needle.So quit obsessing over followers. Start building revenue. Let's go. ⚡️
The new B Corp standards (v2.1) promise to push companies beyond checklists and into real systems change—but will they deliver? In this episode, we dig into purpose governance, human rights due diligence, lobbying and tax, and the EU rules reshaping what it means to be a B Corp. Join us as we explore whether these changes mark a true shift in business—or just a different badge.View the Show Notes: https://go.lifteconomy.com/blog/can-the-new-b-corp-standards-drive-systems-change-adam-garfunkel-mike-rowlandsUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter
Go to http://www.buyraycon.com/sidescrollersopen to get 20% off sitewide!➕Become a Side Scrollers PLUS Member at http://www.SideScrollersPlus.com Use promo code “PLUS” for a discount Support Our Partners on Side Scrollers PLUS:
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Send us a textBefore you can build a business, you've got to build belief.This week I'm pulling back the curtain on a very special B Lab client of mine—Megan Goodman. Megan came in with a head full of ideas, a ton of passion, and (like so many of us) a little voice in her head that kept saying who am I to do this?In this episode, we talk about what it really looks like to start from scratch—without a clear roadmap. From vision boards to brand kits, from big dreams to tiny first steps, Megan and I dig into how you move past self-doubt and start building something that feels authentic to you.✨ What we cover in this episode:Why belief in yourself always comes before the business planHow to find your “first pin on the map” when you want to do all the thingsWhy changing your mind (again and again) is part of the creative processWhat happens when you give yourself permission to start small—and grow from thereMegan's story is proof that you don't have to have it all figured out to take action. You just have to start.
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Send us a textAmy Nelson is back! Every time we sit down, I walk away fired up and inspired to do more, be more, and lead with more clarity. This time we dove into women in leadership and how damn hard it can be to walk the line between being “too soft” or “too much.”We get into:⚡ Leading with authenticity⚡ Why being “bossy” is actually a compliment⚡ Why asking for forgiveness beats waiting for permissionWe also cracked open something really close to my heart right now: The B Lab. It's the engine I've been quietly building to help entrepreneurs cut through the noise, get clear on what they really want, and actually start moving. Talking it through with Amy reminded me exactly why I started—because waiting for permission is a waste of your damn time.Amy, thank you for always bringing your wisdom, your honesty, and your fire to this show. Every conversation with you leaves me better—and I know you'll feel the same.Got questions for Amy? DM the show on Instagram or email us at info@thekericroftshow.com.
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[317] It's one thing to say your business stands for something, and it's another to prove it. Certified B Corporations around the world are doing just that. Featuring Anne Butterly, Founder of Easydry, along with Kelly Swann, the driving force behind Denver's Let Em Have It Salon — both Certified B Corps— this episode shines a light on the systems, leadership, and values behind their purpose-led businesses and traces their journey from values to action, and from action to measurable change. Co-hosted in partnership with Daniel Johnson, Founder and Executive Director of The Green Beauty Community. Download the FREE Pivot Point x Green Beauty Community Guidebook here. Follow Daniel Johnson, Anne Butterly and Kelly Swann on Instagram: @greenbeautycommunityfoundation, @loveeasydry, @lehisalon To take the B Impact Assessment, click here. To learn more about BLab's Theory of Change, click here. To learn more about the Berkana Institute's Two Loops Model of Change, click here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
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Send us a textIf Instagram disappeared tomorrow… would your business?This week, I'm pulling back the curtain on something I've been building behind the scenes for over a year—the B-Lab. She's finally here, and in true business-birthing fashion, she was a big baby. We're talking:The messy magic of moving from ideation to executionWhy social media isn't a business model (and what to do instead)How to create influence with actual infrastructureWhy the future belongs to real, authentic voices—not botsIf you're tired of hustling for the algorithm, posting for free, or feeling stuck in influencer limbo… this episode is your wake-up call. It's time to take back control, build your own ecosystem, and start making moves that actually pay off.