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Send us a textBefore you can build a business, you've got to build belief.This week I'm pulling back the curtain on a very special B Lab client of mine—Megan Goodman. Megan came in with a head full of ideas, a ton of passion, and (like so many of us) a little voice in her head that kept saying who am I to do this?In this episode, we talk about what it really looks like to start from scratch—without a clear roadmap. From vision boards to brand kits, from big dreams to tiny first steps, Megan and I dig into how you move past self-doubt and start building something that feels authentic to you.✨ What we cover in this episode:Why belief in yourself always comes before the business planHow to find your “first pin on the map” when you want to do all the thingsWhy changing your mind (again and again) is part of the creative processWhat happens when you give yourself permission to start small—and grow from thereMegan's story is proof that you don't have to have it all figured out to take action. You just have to start.
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Send us a textAmy Nelson is back! Every time we sit down, I walk away fired up and inspired to do more, be more, and lead with more clarity. This time we dove into women in leadership and how damn hard it can be to walk the line between being “too soft” or “too much.”We get into:⚡ Leading with authenticity⚡ Why being “bossy” is actually a compliment⚡ Why asking for forgiveness beats waiting for permissionWe also cracked open something really close to my heart right now: The B Lab. It's the engine I've been quietly building to help entrepreneurs cut through the noise, get clear on what they really want, and actually start moving. Talking it through with Amy reminded me exactly why I started—because waiting for permission is a waste of your damn time.Amy, thank you for always bringing your wisdom, your honesty, and your fire to this show. Every conversation with you leaves me better—and I know you'll feel the same.Got questions for Amy? DM the show on Instagram or email us at info@thekericroftshow.com.
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In this episode, we dive into the Environmental Stewardship and Circularity (ESC) Impact Topic of the new B Corp standards (v2.1) with Brigitta Nemes, the sustainability expert who led their development over the last few years at B Lab. We discuss why environmental stewardship was separated from climate action, how the new standards balance rigor with accessibility for small businesses, and what true circularity means beyond just recycling. Brigitta also shares behind-the-scenes stories of the tensions in creating the new standards.View the show notes: https://go.lifteconomy.com/blog/new-b-corp-standards-environmental-stewardship-circularity-w/-brigitta-nemesUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow: https://go.lifteconomy.com/b-corp-newsletter
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[317] It's one thing to say your business stands for something, and it's another to prove it. Certified B Corporations around the world are doing just that. Featuring Anne Butterly, Founder of Easydry, along with Kelly Swann, the driving force behind Denver's Let Em Have It Salon — both Certified B Corps— this episode shines a light on the systems, leadership, and values behind their purpose-led businesses and traces their journey from values to action, and from action to measurable change. Co-hosted in partnership with Daniel Johnson, Founder and Executive Director of The Green Beauty Community. Download the FREE Pivot Point x Green Beauty Community Guidebook here. Follow Daniel Johnson, Anne Butterly and Kelly Swann on Instagram: @greenbeautycommunityfoundation, @loveeasydry, @lehisalon To take the B Impact Assessment, click here. To learn more about BLab's Theory of Change, click here. To learn more about the Berkana Institute's Two Loops Model of Change, click here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
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What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we're joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he believes is the single most powerful lever for change.View the show notes: https://go.lifteconomy.com/blog/new-standards-unpacking-fair-work-w-bernard-gouwSupport the showWe want to hear from you! Please reach out at beyond@lifteconomy.com with suggested topics and/or feedback about the show.
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In Part 3 of our “Are B Corps Too Woke?” series, we sit down with Annie Korver and Hayley Roulstone from Rise Consulting, an Indigenous-owned firm advancing Truth and Reconciliation in Canada. Annie and Hayley offer a powerful invitation to center rights-holders, not just stakeholders, and to embrace a relational approach to impact rooted in trust, reciprocity, and lived experience.View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstonePart 1 w/ Raj Aggarwal: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwalPart 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuckSupport the showWe want to hear from you! Please reach out at beyond@lifteconomy.com with suggested topics and/or feedback about the show.
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Send us a textIf Instagram disappeared tomorrow… would your business?This week, I'm pulling back the curtain on something I've been building behind the scenes for over a year—the B-Lab. She's finally here, and in true business-birthing fashion, she was a big baby. We're talking:The messy magic of moving from ideation to executionWhy social media isn't a business model (and what to do instead)How to create influence with actual infrastructureWhy the future belongs to real, authentic voices—not botsIf you're tired of hustling for the algorithm, posting for free, or feeling stuck in influencer limbo… this episode is your wake-up call. It's time to take back control, build your own ecosystem, and start making moves that actually pay off.
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In this new three-part series, we examine the B Corp community's evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years.In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement's approach to JEDI needs any changes. Drawing from his deep involvement in B Lab's early inclusion efforts, Raj shares stories of transformation, struggle, and resilience within the community, while grappling with critiques of performative DEI and the challenges of building authentic, relational change in a politically polarized time.View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwalSupport the showWe want to hear from you! Please reach out at beyond@lifteconomy.com with suggested topics and/or feedback about the show.
Host Brian Walsh takes up ImpactAlpha's top stories with editor David Bank. Up this week: Doing more with less – the blended finance fallout from shrinking development aid and a shuttered USAID. A call for responsible investors to invest in… defence companies (09:30). And, remembering B Lab's Andrew Kassoy, an Agent of Impact who launched a movement to align capital with purpose (14:40).Story links: “Blended finance at a crossroads: The fallout from shrinking aid and a shuttered USAID,” by Convergence's Joan Larrea“Development finance institutions lag on transparency and disclosure around capital mobilization,” by Jessica Pothering“Calling responsible investors in Europe to invest in… defense,” by Venture ESG's Susan Winterberg and Johannes Lenhard“Declaration of Interdependence: Reconciling profit and purpose,” by B Lab's Andrew Kassoy
Host Brian Walsh takes up ImpactAlpha's top stories with editor David Bank. Up this week: Doing more with less – the blended finance fallout from shrinking development aid and a shuttered USAID. A call for responsible investors to invest in… defence companies (09:30). And, remembering B Lab's Andrew Kassoy, an Agent of Impact who launched a movement to align capital with purpose (14:40).Story links: “Blended finance at a crossroads: The fallout from shrinking aid and a shuttered USAID,” by Convergence's Joan Larrea“Development finance institutions lag on transparency and disclosure around capital mobilization,” by Jessica Pothering“Calling responsible investors in Europe to invest in… defense,” by Venture ESG's Susan Winterberg and Johannes Lenhard“Declaration of Interdependence: Reconciling profit and purpose,” by B Lab's Andrew Kassoy
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