Podcast appearances and mentions of david cooperstein

On Episode 18, we chat with David Meiselman about MarTech. David is CMO of ezCater, which is the only nationwide marketplace for business catering. A while back I thought of doing an episode on MarTech and asked around about who would be an ideal guest. A couple of people--including David Cooperstein, an early guest on the pod--said I had to talk with David M. And I'm glad I did. He really distills MarTech to its essence. It was a great chat. Hope you enjoy it too.

In order to drive success, marketers need to focus on “experiences” in business. Join us as we talk with David Cooperstein, Former CMO Practice Lead at Forrester Research. Brands must create a good customer experience no matter the channel (mobile, offline, online, etc.) — and create seamless experiences throughout the entire customer journey. Customers should start to be guided along the journey like customers and not cattle. Learn more: adobe.ly/2zoP7SS

On Episode 4, we’re talking with David Cooperstein. He's an independent marketing and strategy leader whose past clients include PebblePost, Adobe and Ascendant Network. David works with start up companies, including TVision Insights, SummitSync and Cuebiq, on marketing, positioning and strategic advice. I wanted to talk with David because he’s been a CMO and spent many years advising them when he was at Forrester. He knows what he’s talking about.

Glenn discusses the CMO and the Age of the Customer with David Cooperstein, Vice President, Practice Leader -Chief Marketing Officer and Marketing Leadership for Forrester Research.