Podcasts about former cmo

Introducing Live from SXSW - The Future of Scientific Communications Through Podcasting from Science Will Win.Follow the show: Science Will WinPodcasting has become essential for communicating breakthroughs in science, offering an accessible and engaging platform to reach diverse audiences. This evolving medium fosters deeper connections by delivering trusted information in accessible and compelling ways. In this conversation, audio makers from Pfizer, Acast, and TED, discuss what it takes to stand out in the science podcast space, insights on strategy, and how they're working to shape the future of health communication.Moderator• Aaron Strout, Former CMO of Real Chemistry and Health PodcasterSpeakers• Erica Santiago, Executive/Digital Communications & Podcast Strategy, Pfizer• Veronika Taylor, SVP of Acast's Creator Network• Shoshana Ungerleider MD, Host and Producer of TED Health PodcastThis episode was recorded live in Austin, TX on Monday, March 10, as part of Pfizer's takeover of the South by Southwest podcasting lounge.Please fill out our short survey so we can get to know our listeners better: pfizer.com/podcastsurvey DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

In this episode, Tye DeGrange is joined by Udi Ledergor to dive into Udi's new book, "Courageous Marketing: The B2B Marketer's Playbook for Career Success," released on April 10th. Drawing from two decades of experience and insights from top CMOs, the book challenges traditional B2B marketing practices and encourages a bold, strategic mindset.The conversation covers key themes like overcoming “death by committee,” prioritizing product-market fit over blindly following so-called best practices, and embracing a human-first approach — even in an AI-driven world. They discuss the power of bold branding (with examples like Gong's distinct visual style) and the importance of tailoring strategies for both the 5% actively in-market and the 95% who aren't — known as the “95.5 rule.”Other highlights include building trust through authentic content and personal branding, using frameworks like RAPID for faster decisions in big teams, and leaning into courageous marketing that solves real problems and creates lasting brand impressions — even if they're not always easy to measure.

Steve Miles is the former Chief Marketing Officer for Dove at Unilever. Steve's purpose is to create beauty and brilliance in brands and people. Steve reflects on his 29-year journey at Unilever, his integral role in leading Dove and furthering its Campaign For Real Beauty, and the challenges he faced in revitalizing the brand. He shares how blending analytical and creative skills helped him achieve remarkable success, boosting Dove's brand value by several billions of dollars. We also explore the importance of defining a purpose that transcends professional titles.In this episode, we discuss:●       Aligning personal purpose with professional goals●       The journey from Dove CMO to purpose-driven retiree●       How to balance career and personal growth●       Why post-retirement life isn't “the end”, but a shift in focus●       How excellence isn't a one-time event 

Adam sits down with Mitch to discuss the importance of "finding your wedge" as a startup, balancing brand community building with more technical attribution marketing, and how AI is enabling startups to stay leaner for longer.

Adam sits down with Alex to discuss the once-in-a-lifetime ride Alex had leading Datadog's marketing efforts, from being employee 11 to seeing the company through its IPO in 2019 and beyond.

Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space. 

What's up Bros? It is Premiere season and Rob-huh is BACK! This season kicked off with a solid first episode and it has the makings for a really good season. Dorit and Kyle are still on the outs from the reunion and it appears that the rift is only getting bigger. Dorit lets Erika know about her separation from PK and then the world finds out as it breaks on social media. Kyle texts her condolences to PK but doesnt have time to check in on Dorit. Sutton is throwing a surrealism party and is also acknowledging that not only did she miss her friendship with Kyle, but admits to not being a great friend to her last year. Garcelle is killing it in her professional life as we get a peek behind the scenes of some of her upcoming tv/film projects. We get introduced to Boz, who is one of the more impressive newbies that we have met in a long time. Former CMO of Uber, Netflix and countless others, that is the kind of energy we need in Beverly Hills. Kyle is still reeling from her separation from Mauricio and he has just recently moved out of the house. Watching her adjust to life solo is going to be interesting and we did feel for her as she gets used to her new normal. She also opens up about the Morgan Wade situation in what started out as a frustration repeat of last year, but her being honest about having the conversation with her daughters in regards to her sexuality was a good reminder for us all that this is a much deeper situation than 'who is Kyle dating'? That being said, we are firmly team Dorit in the Kyle vs Dorit battle as we watch them sit down to try and hash things out. Is Dorit a little heated? Yes. Is Kyle gaslighting? Yes. Will they resolve this? Probably not, but it looks like its going to make for a very entertaining season. Want more Bros content? Join BravBros Members to gain access to weekly exclusive episodes, monthly zooms and more! Click the link below to sign up! thebros.memberful.com Learn more about your ad choices. Visit megaphone.fm/adchoices

REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer?A special remix in preparation for election day. Shout-out to Michael who is running for U.S. Congress, South Carolina, District 1.Yo, yo, yo Brand Nerds! On the longest day of the year we've got a solstice banger. Lots of people ‘talk' about CULTURE. Few ‘actually' blend culture, brand building and consumer insights into a perfect cocktail, but Michael Moore has (no, not THAT Michael Moore). In this show Mike gives us an abundance of thought jewels such as: Do you have a firewall between your career and your passions? Are you demystifying the marketing black box? Are you a living example of the difference between a job and a calling? Are you smarter today than you were yesterday? And this one we just LOVE, business is NOT dispassionate, but is your EGO running the show? (shout Eckhart Tolle). For those of you saying to yourselves, ‘I wish I could find my way to a job that pays me to do what I was born do to,' please listen carefully to Michael's journey as it might just inspire your next career life move! Nothing like conversation among old friends who happen to know a thing or two about marketing.  To aptly borrow the old Coca-Cola tagline, ENJOY!  #marketing #branding #advertising #digitalmarketing #media #socialmedia #brandsbeatsbytes #IAAM #nofear #socialmedia #brandsbeatsbytes #cocacola #gloryfoods #cmo

On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplified, the differences between making decisions at a startup vs an enterprise, lessons from working within Google's innovation unit, X, what it's like getting recruited by the White House and serving as the Digital Service's CMO, tons of leadership advice, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

In this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro.SaaS CMO Pro helps you learn B2B SaaS and AI marketing with fun and easy-to-understand videos.Previously, Bill was the CMO at Slack and Zendesk. Before that, he held the title of SVP of Marketing at Salesforce.Bill shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.The discussion covers essential strategies for building a marketing career, navigating career pivots, and capitalizing on emerging opportunities like AI.Bill emphasizes the importance of continuous learning, staying employable, and managing stakeholder relationships.This episode concludes with practical advice for aspiring marketing leaders, including managing work-life balance, leveraging career opportunities, and understanding AI in modern marketing.Connect with Bill on LinkedIn - https://www.linkedin.com/in/bmacaitis/Subscribe to SaaS CMO Pro Newsletter - https://www.saascmopro.com/Subscribe to SaaS CMO Pro YouTube Channel - https://www.youtube.com/@SaaSCMOPro/00:00 Introduction00:46 Bill Macaitis' Career Journey05:28 Transitioning to B2B SaaS11:12 The Importance of Career Pivots13:59 From Individual Contributor to Director21:09 Building Relationships with Stakeholders21:52 The Visibility of Marketing22:18 Climbing the Marketing Ladder23:58 The Importance of Continuous Learning29:00 Navigating Career Choices in B2B Marketing34:14 Lightning Round: Quick Tips and RecommendationsVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

How did FSA Store revolutionize health and wellness shopping? Find out about the journey that transformed the essential products marketplace with host Ted McCaffrey and Shawna Hausman, Former CMO at FSA Store. From re-platforming and redesigning the brand to building a powerful e-commerce team, Shawna reveals the behind-the-scenes strategies that led to an impressive 300% growth in just three years. Learn how she navigated challenges, brought in fresh perspectives, and empowered a new generation of women in retail. Key Insights: - Growth and Innovation: Explore how FSA Store revamped their digital presence, from site architecture to performance marketing, driving significant growth. - E-Commerce Excellence: Understand the steps taken to build a robust e-commerce team and optimize operations, including creative and marketing strategies. - Impactful Cost-Saving Strategies: Discover how Shawna identified redundancies and implemented cost-saving measures, leading to substantial financial improvements. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Lisa Eichberger and Amanda Ryerson.Key topics include:- Identifying and addressing communication gaps within your team.- Strategies for conveying bad news effectively.- The importance of building trust and fostering open dialogue.- Real-world examples of managing team dynamics and aligning with company culture.Tune in to hear Lisa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsightsCHAPTERS:00:00 - Intro01:49 - Communication Health Strategies03:45 - Communicating with Your Boss Effectively07:03 - Testing the Waters with a New Boss11:12 - Best and Worst Communication Practices15:25 - Communicating Bad News Effectively18:28 - Addressing Mistakes Made by Your Boss20:20 - Disagreeing and Committing in Conversations22:05 - Handling Team Pushback on Ideas26:10 - Funniest Email Story28:30 - The Importance of Saying "I Don't Know"30:29 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

00:00 Introduction 03:16 Life Updates 06:04 Introduction to Tyson Drake and his Background 11:46 Merchandising and Marketing in Different Industries 27:39 Creating Effective Marketing Campaigns 30:54 Product Classification: A Tiered Approach 32:43 Category Expansion: Becoming a Kitchenware Brand 36:30 Forecasting and Inventory Management 50:58 Measuring the Effectiveness of Top-of-Funnel Advertising 01:01:49 Measuring the Effectiveness of Marketing Channels 01:02:49 Challenges of Measuring TV and Streaming TV 01:06:14 Post-Purchase Surveys and Media Mix Modeling 01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys 01:11:01 Creating Mental Availability and Being Part of the Consideration Set 01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

#113: Steve Robinson is the former Executive Vice President & Chief marketing officer of Chick-Fil-A from 1981-2015. He currently serves as a consultant, speaker, and author on organizational culture, brand strategy, marketing and advertising, as well as leadership development.Steve went to Faulkner State where he played baseball and then finished his college at Auburn University with a bachelor of science in marketing. He then attended Northwestern University where he earned a master's in advertising from the Medill School of Journalism.After Northwestern, Steve went to work for Texas Instruments and Six Flags. He quickly rose into leadership positions at a young age and caught the attention of the leadership of Chick-Fil-A. In 1981 Steve was hired to lead Chick-Fil-A's marketing efforts. Steve was integrally involved in the company's steady and then explosive growth from 184 stores and $100 million in 1981 to more than 2,100 stores and more than $6.8 billion in annul sales in 2015. He and his team helped establish and create many of the recognizable Chick-Fil-A branding and marketing efforts such as iconic Cow & Eat Mor Chikn campaign to the everyday Chick-Fil-A experience.On the show he dives into his story, working hard, building culture, mentors, asking questions, loyalty, using metrics and facts to learn and growth, faith, family, and much more.Be sure to check out his book Covert Cows where all books are sold, as well as his website srobinsonconsulting.com for more information.Enjoy the show! 

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Steve Robinson was this week's guest on Success Profiles Radio. He is an author, consultant, and speaker on organizational culture, brand strategy, and marketing planning. He is also the former Executive Vice President and Chief Marketing Officer of Chick-Fil-A. We discussed the importance of having a corporate purpose statement and how it should guide the decisions a company makes, the value of hiring for alignment and cultural fit, how they promote people in the company, and the non-negotiables in the business. We also talked about how Chick-Fil-A decided to start sponsoring college football, protecting your corporate culture, the danger of growing too quickly, and the challenges of maintaining the culture after the founder is gone. You can subscribe and listen to the show on Apple Podcasts/iTunes. You can also listen at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)

Join host Ben Kaplan on TOP CMO as he chats with Kiran Smith, Former CMO of ButcherBox. Kiran shares her journey from iRobot and Brookstone to ButcherBox, revealing how she uses affiliate marketing to drive growth and authenticity. Learn about the evolving role of CMOs, the importance of data-driven decisions, and how to align agency goals with company success. This episode is packed with actionable insights and inspiring stories for marketing leaders and enthusiasts alike.

In today's episode, we delve into the world of digital transformation in the restaurant industry with industry expert, Casey Terrell. Casey is a highly respected marketing professional with vast experience in the restaurant industry, particularly in digital transformation, technology adoption, and multi-location marketing roles. In our conversation, we discuss Casey's career trajectory and professional experiences, the integration of technology into marketing strategies, the state of digital transformation in the restaurant industry, and the evolving relationship between CMOs and CIOs. We explore the concept of digital transformation, the challenges faced by restaurants in adapting to technological advancements, and the role of marketing in driving innovation and customer experience. Gain valuable insights into the evolving marketing landscape in the restaurant industry, the qualities and considerations in choosing tech partners, the value of loyalty programs and the impact of personalized marketing approaches, the challenges and strategies of balancing brand-building efforts with performance marketing, and much more! Join us as we uncover what qualities will make you stand out in the marketing landscape and the nuances of digital transformation with Casey Terrell!Key Points From This Episode:Cassey's military background and how Burger King started his marketing career.Learn about the various roles and responsibilities he has had over the years. Transitioning from multi-location into packaged goods and shaking up the CPG space.Hear how he became the digital transformation expert he is today. The state of digital transformation in the restaurant industry and what needs to change.Unpack the changing dynamics between traditional CIO and CMO roles.Discover the essential qualities and considerations in choosing tech partners.Building technology in-house versus partnering with external vendors.Balancing the demands of the brand with performance marketing.He shares the impactful role his mentors have played in his career.Final takeaways and advice for budding marketers in the restaurant space.Links Mentioned in Today's Episode:Casey Terrell on LinkedInSPB HospitalityLogans RoadhouseGordon Biersch Brew Co.YellowcardOcean AvenueA Star Is BornBurger KingVTEXInBevEpisode 37: Patty TrevinoEpisode 92: Bruce SkalaSOCiClicks 2 Bricks Marketing Leaders Coffee Chat

Penny Brook is a mission-driven Marketing, Experience and C-Suite business leader, in her 25+ year career Penny has spanned globally admired brands such as Clarks Shoes, Philips Electronics and Mulberry. Her decade long career at Canada Goose as CMO saw her take the brand global with growth of 100mln to 1.3bln. Penny was instrumental in establishing Canada Goose's distinctive global brand positioning in NA and beyond in key markets such as Europe and China. Sponsor this show at https://www.passionfroot.me/alexa-curtis Subscribe to Stay Fearless or Die Trying here.  BUY A MEDIA LIST OR MEDIA KIT HERE! 

You're probably doing well as a generalist agency.But what if I told you that you could be doing so much more with a simple shift?By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency's revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.In this episode, you'll learn:The benefits of specializing vs being a generalistHow long it takes to become a deeply specialized agencyHow to identify the best vertical for your agencyThe 5 steps to taking your agency from generalist to vertical market specialistYou can find Corey at https://www.anyonenoteveryone.com and on socials:LinkedIn If you liked this episode, please leave us a review on Apple Podcasts!

About Our Guest: Shelley Paxton, the former Chief Marketing Officer of Harley Davidson, embarked on a journey that transformed her life and career. After years of climbing the corporate ladder, Shelley realized she was living someone else's dream. This realization led her to take a bold step away from her corporate career to find her true calling. Today, Shelley is an entrepreneur, author, and the Chief Soul Officer of her life, on a mission to liberate a billion souls. In This Episode: The Spark Sessions: Jen shares the origin story of the podcast and its mission to inspire women to rediscover their spark and redefine success. Shelley's Journey: From the high-pressure world of corporate marketing to a soul-searching sabbatical that led to profound personal and professional transformation. Soulbatical: Shelley introduces us to the concept of "Soulbatical" - a journey of self-discovery, authenticity, and living in alignment with one's true purpose. Redefining Success: How Shelley's definition of success evolved from external achievements to internal fulfillment and making an impact. The Power of Authenticity: The importance of living and leading with authenticity, courage, and purpose. Challenges and Insights: Shelley shares the challenges she faced during her transition and the insights she gained about herself and her purpose. Advice for Listeners: Practical tips for anyone feeling stuck in their career or life, seeking to make a change but unsure where to start. Shelley's Current Work: An overview of Shelley's current projects, including her book, podcast, and her mission to liberate a billion souls. Conclusion: Shelley Paxton's story is a powerful reminder that it's never too late to pursue a life that truly lights you up. Her journey from corporate executive to Chief Soul Officer of her own life inspires us to question our own definitions of success and to courageously pursue our authentic path. Call to Action: If Shelley's story sparked something in you, we encourage you to take the first step towards your own transformation. Remember, the journey to rediscovering your spark starts with a single step. Are you ready to take it?  Book a call with Jen to explore what's next for you. https://ClickheretobookwithJen.as.me/whatsnextconsultation Resources: Learn more about Shelley Paxton and Soulbatical: https://www.shelleypaxton.com/ Read Shelley's book, "Soulbatical: A Corporate Rebel's Guide to Finding Your Best Life" https://www.shelleypaxton.com/books Listen to Shelley's podcast for more inspiration and insights on living authentically. https://www.shelleypaxton.com/podcast Thank You for Listening! Thank you for joining us on this episode of the Spark Your Power Podcast. If you enjoyed this episode, please share it with someone who needs to hear Shelley's inspiring story. Don't forget to subscribe, rate, and review our podcast on your favorite platform. Until next time, keep sparking your power!

One of my goals this year is to bring you more stories of marketers who've been out in the trenches using inclusive marketing to grow their brands. For this episode, I sat down with Bryan Alston, former CMO of Greater Than, who's also worked on brands such as Magic Spoon and GoClove.com. We chatted a lot about inclusive marketing strategies he's used with these eCommerce companies that helped them achieve a greater degree of growth. Get the Inclusion & Marketing Newsletter Get the episode transcript Brand Castle Growth Partners - Bryan's new company

Join hosts Prentice Howe and Bethany Cranfield as they explore a captivating conversation with Anders Erlandsson from Volvo to unravel the innovative strategies and sustainable initiatives that define Volvo's future in the automotive industry.    Whether you're a car enthusiast or intrigued by the fusion of technology and sustainability, this episode promises unique insights into the visionary leadership propelling Volvo's evolution.    Buckle up for a journey through the future of transportation with Anders Erlandsson, only here on the Listen Loudly with Prentice Howe and Bethany Cranfield.   Show Notes  Volvo - is a Swedish multinational manufacturer of luxury vehicles. Volvo Cars Mobility - One of the world's first subscription services for cars, Care by Volvo. Anders Elandsson -  is a seasoned Chief Marketing Officer with a focus on AI-supported marketing. Chief Marketing Officer (CMO) - includes developing marketing strategies, managing marketing campaigns, conducting market research, analyzing data, building brand awareness, collaborating with cross-functional teams, and driving revenue growth.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

Imagine taking over the CEO role of a company just as COVID hit. Alice Heiman sat down with Andee Harris, the dynamic CEO of Challenger Inc., who did just that. Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.The Catalyst for Change: Pivoting in a PandemicHarris's tenure at Challenger began amidst the pandemic. She was met with the daunting task of revitalizing a company that was "dead in the water" due to the pandemic-induced halt in its traditional training services. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger's training could be met despite the constraints of the global crisis.One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. The company had previously relied heavily on leads from Gartner and engagements with legacy customers. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine. This included optimizing the company's website for SEO, engaging in social selling, and rebranding Challenger as an innovative tech company, thereby widening its appeal to include SMB and mid-market customers alongside its enterprise clientele.Strategic Sales Team RestructuringHarris didn't stop at marketing transformations. She meticulously restructured the sales team to better align with customer segments, differentiating between new logo acquisition and existing account management. This strategic segmentation enabled Challenger to tailor its approach to various customer needs more effectively, showcasing Harris's keen understanding of the nuances in customer buying processes.Key Takeaways for CEOs:Andee Harris's journey with Challenger Sales Training Company offers invaluable lessons for CEOs navigating their businesses through uncertainty:Embrace Agility: The swift pivot to virtual and e-learning platforms was a testament to the importance of agility in business. CEOs should be ready to adapt their product delivery to meet customer needs, regardless of external pressures.Demand Generation is Key: Harris's focus on building a demand generation engine highlights the critical role of marketing in driving growth. CEOs should ensure their companies have robust strategies for lead generation and brand positioning.Strategic Sales Team Structure: Tailoring sales strategies to customer segments can significantly enhance effectiveness. CEOs should consider how their sales teams are structured to best meet the diverse needs of their clientele.Customer-Centric Approach: Above all, Harris's strategies were rooted in a deep understanding of customer needs and buying behaviors. CEOs should maintain a laser focus on serving their customers in the manner they prefer, ensuring success and satisfaction.Andee Harris's CEO journey, is a compelling case study on leading with resilience, innovation, and an unwavering focus on customer needs. Her success in transforming Challenger amidst unprecedented challenges offers inspiration and practical advice for CEOs looking to navigate their companies through turbulent times.For a deeper dive into her strategies, challenges, and the innovative steps she took to transform Challenger, watch the full episode and subscribe to our channel!Chapters02:55 'Andee's decision to become CEO of Challenger after selling High Ground'06:17 'Transition of Challenger's founders and how opportunity came Andee's way'08:43 'Overcoming the absence of demand generation and marketing at Challenger'10:42 'Andee's strategy for developing lead generation and hiring new sales talent'13:19 'Fastest path to lead generation and impact on sales processes'16:25 'Upscaling sales talent and adapting to remote selling during Covid'17:08 'Recruiting the right salespeople and providing sales training under unique circumstances'18:52 'Segmenting the sales team according to customer needs and buying processes'21:06 'Finding the right sellers to handle segmented customer groups'22:47 'Aligning the structure of the sales team with customer acquisition and growth strategies'23:17 'Adapting to customer buying preferences and servicing key accounts'25:03 'Ongoing growth and hiring for the sales team at Challenger'26:01 'Training focus for sellers on understanding and addressing customer indecision'27:24 'Real-world impact of Challenger selling philosophy beyond sales'28:20 'Looking forward and recognizing the power of partnerships and integrations'32:33 'How the new Salesforce app will enhance the sales process with Challenger methodology cues'About GuestAndee Harris is the CEO of Challenger. A proven leader, Harris brings more than two decades of experience in growing and scaling service and technology businesses. She has previously led multiple companies, both as CEO and Senior Vice President, through periods of rapid revenue growth, critical fundraising and successful acquisition. She is an unstoppable, successful business builder, right brain thinker in a left-brain world. She is known for clearing pathways by connecting data and people. Andee is an Adjunct Professor at Kellogg School of Management, sharing her entrepreneurial wisdom in the course, Launching and Leading Startups. She is a highly regarded technology thought leader with broad expertise in market share growth, business development, multi-channel marketing and revenue management. Andee is a member of YPO Chicago and a board member to Bonfire, Chicago Ideas Week, Lyft Community Board and The Lurie Children's Hospital Strategic Founders. She lives in Lincoln Square with her husband, two teenagers and black lab. She is an avid traveler and loves to cook and be outdoors.Social Links You can learn more about and connect with Andee Harris in the links below.Challenger:The Challenger Sale | Sales, Marketing, & CS Approach (challengerinc.com)Winning The Challenger Sale podcast:Winning the Challenger Sale - Sales Podcast | Challenger IncAndee on LinkedIn:(99+) Andee (Weissman) Harris | LinkedInYou can learn more about and connect with Alice Heiman in the links below.Connect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs

On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplified, the differences between making decisions at a startup vs an enterprise, lessons from working within Google's innovation unit, X, what it's like getting recruited by the White House and serving as the Digital Service's CMO, tons of leadership advice, and much more. Enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/devon-orourke/support

SaaStr 715: The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta In this CMO panel, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.

My guest this week is Michael Williams. Michael's a global leader who has served as CMO for the Grand Prix of America Formula One, the New Jersey Devils, and the San Francisco 49ers. He was also responsible for all sales and marketing for the Walt Disney Company's Mighty Ducks of Anaheim and is currently the General Manager and Managing Director of Summit One Vanderbilt, the tallest commercial skyscraper in Manhattan.

If you've listened to us for any amount of time, you know how much we believe in building a strong brand and cultivating it from the ground up to carry your business to the heights you aim for. Steve Robinson, former CMO of Chick-fil-A, joined us to share his wisdom on how leading your business with brand can lead to success. You won't want to miss the full episode here.

How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI? To discuss this, we're joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who's successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords. We cover: > What does a part-time CMO do? > What are the requirements for Content Marketing to become a growth engine? > What would prevent Content Marketing from supporting growth? > How do you get your CEO to understand content marketing? > How to achieve 3M in ARR from content marketing > How to build a high-performing marketing team? > The right split between long and educational content and snack content? > What AI is really bringing to content marketing Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO. About the show: The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

My guest this week is Dawn Hudson. From CEO, to CMO, to chairman of the board, her career has spanned high level posts in media, retail, consumer goods and more. Dawn has at brands like the NFL, Pepsi, Lowe's, PF Chang's, Nvidia, the LPGA and the list goes on.

Marketing is the least homogeneous function in the company. It is a multifunction role that requires experience and practice across functions. If you can write your marketing into the financial story, you have a lot more credibility. But how? Listen to Mike Linton, Former CMO of Ancestry, discussing how the Best Buy CMO aligned the company's KPIs with compensation. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to the whole that consumers see? Listen to Mike Linton, Former CMO of Ancestry, discussing the consumer scorecard for CMOs to succeed. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the SaaS world, success goes beyond the user. It's about nurturing relationships with an entire community of buyers within an account. Properly categorizing, communicating, and engaging with each role is the key to sustained growth and low churn. Watch the full episode here

Are you an early-stage company preparing to go to market, or a brand already in the marketplace but struggling to find the right marketing mix, balancing performance marketing and brand building, finding a CPA model that works, and more? Listen to Brad Simmons, Former CMO of Figure, discussing brand building, blended marketing, and marketing mistakes to avoid. Show NotesConnect With: Brad Simmons: LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO of Figure, discussing the epic rise of the SoFi brand. Show NotesConnect With: Brad Simmons: LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on episode 340 we interviewed Dr. Geeta Nayar, Nationally Recognized Leader in Health IT, Author of ‘Dead Wrong' available Oct 2023, Rheumatologist, Zocdoc Advisor, ATA & UM Miller School of Med Alumni Boards, Former CMO of AT&T and Salesforce and James Burstall, CEO of Argonon and Author of THE FLEXIBLE METHOD: Prepare to Prosper in the Next Global Crisis. DisrupTV is a weekly podcast with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understanding customers. Key topics include managing volatility, the recent "reset" of company valuations and what it means to marketing, the importance of customer segmentation, and how being a CMO helps her as a board member and CEO. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the RETHINK Retail Podcast, Kirat Anand sits down with Brian Beitler, founder & GM of Live Shop Ventures and Former CMO of Qurate Retail Group, to discuss the future of social shopping and the role of data in enhancing user engagement. During their conversation, Beitler explores how platforms like Instagram and TikTok cater to different audiences and purposes and compares the retail presence in an airport to the shopping features on social media platforms, emphasizing the need for a focused approach in recreating the joy of shopping as a pastime. Additionally, they discuss the challenges and opportunities of catering to younger consumers, specifically the Gen Z and Alpha consumers, who have a rapid consumption style and a high tolerance for choice. Beitler also provides advice for tech entrepreneurs looking to enter the V-commerce space, emphasizing the need for a deep understanding of the consumer and the value of experimentation and patience. Resources: Nominate the next Global Retail Leader: rethink.industries/global-retail-leaders/#nominate Connect with us on LinkedIn: www.linkedin.com/company/rethink-industries/ For more retail insights visit www.rethink.industries If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating on Spotify, Apple Podcasts and Goodpods! - - - - - - This episode of the RETHINK Retail Podcast was recorded live at eTail East on Aug 21, 2023. Hosted by Kirat Anand Produced by Gabriella Bock

My guest today is Evan Greene. Evan's the former CMO of the Recording Academy, which you probably know better as the Grammy Awards. Evan and I've known each other well over 10 years, and we had a truly fascinating conversation. We talked about everything from making the complex look simple to what initially drew him to the world of marketing in the first place, and if he was ever starstruck during his time at the Grammy awards. Just wait until you hear who sat right next to him at a rehearsal.LinksEvan's LinkedInSteve's LinkedIn

Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033

Today we're going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself with a leader that helped build a brand that is known far and wide for its commitment to employee and customer experience. To help me discuss this topic, I'd like to welcome Steve Robinson, Author, Speaker, and Consultant at S. Robinson Consulting, and the former EVP and Chief Marketing Officer at Chick-fil-A. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

#113: Steve Robinson is the former Executive Vice President & Chief marketing officer of Chick-Fil-A from 1981-2015. He currently serves as a consultant, speaker, and author on organizational culture, brand strategy, marketing and advertising, as well as leadership development.Steve went to Faulkner State where he played baseball and then finished his college at Auburn University with a bachelor of science in marketing. He then attended Northwestern University where he earned a master's in advertising from the Medill School of Journalism. After Northwestern, Steve went to work for Texas Instruments and Six Flags. He quickly rose into leadership positions at a young age and caught the attention of the leadership of Chick-Fil-A. In 1981 Steve was hired to lead Chick-Fil-A's marketing efforts. Steve was integrally involved in the company's steady and then explosive growth from 184 stores and $100 million in 1981 to more than 2,100 stores and more than $6.8 billion in annul sales in 2015. He and his team helped establish and create many of the recognizable Chick-Fil-A branding and marketing efforts such as iconic Cow & Eat Mor Chikn campaign to the everyday Chick-Fil-A experience.On the show he dives into his story, working hard, building culture, mentors, asking questions, loyalty, using metrics and facts to learn and growth, faith, family, and much more. Be sure to check out his book Covert Cows where all books are sold, as well as his website srobinsonconsulting.com for more information.Enjoy the show! 

1161 Are you a small business owner or entrepreneur struggling to grow your business and build a strong brand? Do you want to learn from someone who has helped one of the most iconic brands of our time become what it is today? Our guest today is a marketing and leadership expert who has decades of experience in the industry. He is here to share his insights on how to scale your business, develop a strong brand, and become a great leader. Now, let's welcome to the show the former CMO of Chick-fil-A, Steve Robinson. Email:- steve@srobinsonconsulting.com joy@srobinsonconsulting.com Website: https://legendarypodcasts.com/steve-robinson Social Media: @srobinsonconsulting ___________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Marketing is the least homogeneous function in the company. It is a multifunction role that requires experience and practice across functions. If you can write your marketing into the financial story, you have a lot more credibility. But how? Listen to Mike Linton, Former CMO of Ancestry, discussing how the Best Buy CMO aligned the company's KPIs with compensation. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to the whole that consumers see? Listen to Mike Linton, Former CMO of Ancestry, discussing the consumer scorecard for CMOs to succeed. Show NotesConnect With: Mike Linton: LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#23: I meet Greg Hoffman, the brains behind Nike's marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you can use emotion and design to build insanely powerful branding, create a movement, and harness both the art and science of constructing a brand image.  Read Greg's book: Emotion by Design: Creative Leadership Lessons from a Life at Nike To apply for the Senior Podcast Producer position at Erika Taught Me: https://erikakullberg.com/producer-application Special thanks to our partners: Webull (free stocks) - erikataughtme.com/invest Aura - erikataughtme.com/aura Bilt Rewards - erikataughtme.com/bilt Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified.  Prefer video or want closed captions?⁠ Watch this episode on YouTube. Did you enjoy the episode?⁠⁠ Please leave us a review here⁠⁠: https://erikakullberg.com/review (just scroll to the bottom and tap on “leave a review”) It really helps the podcast especially since we're just getting started. Even just a sentence is perfect! Follow the podcast @erikataughtme across platforms.  ⁠Connect with me on Instagram.⁠ For more information, go to⁠ https://www.erikataughtme.com/⁠. Get on my personal finance & investing course priority waitlist here. https://erikakullberg.com/3DMoney Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it. https://erikakullberg.com/MasteringYT  ⁠Get more of my free resources.⁠

Are you an early-stage company preparing to go to market, or a brand already in the marketplace but struggling to find the right marketing mix, balancing performance marketing and brand building, finding a CPA model that works, and more? Listen to Brad Simmons, Former CMO of Figure, discussing brand building, blended marketing, and marketing mistakes to avoid. Show NotesConnect With: Brad Simmons: LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.