Podcasts about Martech

For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company's likelihood of a high exit. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Marketing spoke with two of the TV ad industry's leading advocates for change, Kelly Abcarian EVP, Measurement & Impact at NBCUniversal Media and Travis Scoles SVP, Advanced Advertising at Paramount. Both Abcarian and Scoles talked about how urgently brands need to shift their thinking when it comes to how they measure TV campaigns, and why legacy planning and modeling tools will soon be obsolete. Each executive also had a different take on whether marketers will ultimately be able to purchase TV ads based on guaranteed brand outcomes. Guests: Kelly Abcarian and Travis ScolesHost: Mike Shields

For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you're a new business, your brand will be Googled. Unfortunately, what many organizations don't understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility. Topics we discuss: Tips on which tools and channels to use as a small business How to compete with the big brands Which marketing mistakes to avoid as a small biz LinkedIn Laura Nelson: https://www.linkedin.com/in/lauraliznelson/.  Website Signpost:: https://www.signpost.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company's billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there's no understanding of how they function. Today, Jason talks about what brand tech is. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community. But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic?  Tessa Burg catches up with Cathy McPhillips during MAICON (Marketing AI Conference). Cathy discusses what it's like to host an in-person event in 2022 as well as lessons she learned along the way. About Cathy McPhillips:  Cathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute, overseeing product growth, marketing, sales and customer experience.  McPhillips was VP of Marketing at the Content Marketing Institute and their flagship event, Content Marketing World, for almost a decade. She owned her own strategic marketing consultancy focusing on nonprofit and service sector marketing and media and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University's Jerry L. Sloan Visiting Professionals in Public Relations program, and regularly guest lectures at area colleges and universities.    McPhillips was named a Folio: Top Women in Media, a MarTechExec 50 Women You Need to Know in Martech, and currently sits on Ohio University's College of Business Marketing Advisory Board.  

“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That's one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source. Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That's one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to your advantage. Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“A really well done referral program is actually seen as a feature by your customers.” That's one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience. Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interview with someone to offering them your products and services. But, even if they decline your offer, if you've laid the right foundation, they'll be more inclined to mention you to their friends when the need arises. Today, Luis and Fonzi talk about developing six-figure content platforms. Show NotesConnect With:Luis & Fonzi Camejo: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we talk with Courtney Chatterton about the importance of mental health. Courtney is currently in Content Marketing at Hyperproof, a startup in the security assurance and compliance operations space. Prior to her new role at Hyperproof, Courtney has held several roles in marketing and operations including revenue operations, demand generation, and email marketing. In addition, she is a freelance writer and also is active in the RevOps Co-op community. Tune into this episode to hear about:Why is this topic so important to Courtney and hear her share more about her experience with it.Her opinion on whether or not there is a higher likelihood of someone struggling with mental health challenges in different roles or scenarios?Response from others after sharing her story.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It may seem crazy at first, but there's merit to prioritizing your message over production value initially. Once you've got a clear message that speaks to your target audience, the key to creating content at scale is breaking your content down into multiple formats. Today, Luis and Fonzi talk about fail proof B2B content. Show NotesConnect With:Luis & Fonzi Camejo: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author. Topics we discuss: Why is revenue marketing important? What is Sales Enablement and how can software support here? What can B2B learn from B2C marketing? Tips on a great martech stack LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/  Website Seismic:: https://seismic.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn't hearing them and tracking their performance means looking at multiple tools. Today, Scott discusses de-risking your audio advertising. Show NotesConnect With:Scott Simonelli: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions. Guest: Brad FeinbergHost: Mike Shields

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame. In this episode, he shares how we can optimize marketing frameworks to attract more customers and drive growth. Insights he shares include: What do you mean by "marketing inside out" and missing out on the fundamentals of marketingThe key components to a marketing framework that most businesses overlookAre marketing best practices worth striving for or are there better ways to approach the problem of addressing problems in marketingWhat does this marketing framework look likeBook of knowledge - what is it and why develop itHow best to balance strategy and a marketing frameworkHow to pick the right marketing framework for your businessWhy you shouldn't invest in best practices and what to invest in insteadWhat data to collect to create remarkable customer experiencesWhy invest in building out a test-driven marketing framework? What is it and what does it look likeand much much more ...

Dev.co is a high-tech software development team. We provide reliable, secure software that won't be an easy target for hackers.  We'll find and fix bugs and design flaws to ensure clients get the best software. Dev.co has years of experience developing custom solutions for MarTech companies.  Development dot com can help you build world-class email marketing software. We can create a custom application utilizing as many or as few features as you need. More info about software development for marketing:   https://dev.co/marketing/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolving, podcast advertising is making its way up the ranks. While podcast advertising is growing, its fragmented nature makes it a lot more difficult to capture the data required from all sources for optimization and post-campaign results. Today, Scott discusses measuring podcast ad ROI. Show NotesConnect With:Scott Simonelli: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Personalization is a double-edged sword.” That's one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries. Show NotesConnect With:Gowthaman Ragothaman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and the technology in a post-cookie world. Show NotesConnect With:Gowthaman Ragothaman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sam Tuke, Founder and CEO of Lightmeter, talks about email deliverability for scaling sales teams. When executed correctly, email marketing can drive a lot of great results for companies. However, if Google doesn't consider your content relevant for the intended recipient, your emails are a lot less likely to make it to your prospects' and customers' inboxes. Today, Sam discusses deliverability email 101. Show NotesConnect With:Sam Tuke: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we talk about our marketing audit. It's a 15 category scorecard where we dig into the details of and assess our clients' full marketing and sales functions. Typically our clients score about 32 points out of 75.Today we're diving into all the categories, and discussing what clients usually get right, and what they usually get wrong.  From the first 8 audits we've analyzed, we've picked up some trends. Here's a quick look: Best things: 1. PMF 2. Content marketing 3. Brand and websiteWorst things: 1. ABM2. Marketing tech (martech) 3. Paid media campaigns (including search) We'll post a more detailed deep dive on the trends on the T2D3.pro blog. 

  Is marketing's focus on the customer misplaced, even harmful? We discussed this radical idea with Tim Parkin, a global consultant and coach to marketing executives at many world-renowned brands. While marketers have been focusing on the customer, Tim contends that we have neglected our internal teams. They find themselves without the processes, collaboration, and alignment needed to make marketing to customers work. Join us as Tim explains why he rates most large corporate marketing teams only a 3 out of 10 and gives us an action plan to make this right. HINT: It is tied to a clever combination of skill-based retention and a disciplined process. About our Guest: Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. Tim is a speaker, author, and thought leader who has contributed to AdWeek, Forbes, MarTech, TechCrunch, and dozens of other marketing outlets. He is also a member of the American Marketing Association, the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. There's no denying that organic growth takes time to scale whether it's SEO or product-led growth. However, building in the sharing aspect into your product from the start sets you up for success and kick starts the growth of your organic growth channels. Today, Russ discusses why self-serve outperforms outbound marketing. Show NotesConnect With:Russ Heddleston: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. When bringing a new product to market, it's easy for us to get caught up trying to make it the most optimal for a specific target audience. DocSend turned that concept on its head completely and launched the product first, then saw who was using it, and doubled down on their marketing efforts in those areas. Today, Russ discusses creating a new product category. Show NotesConnect With:Russ Heddleston: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode! In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool. Topics we discuss: SEO and AI How to use AI to personalize email marketing AI, done in an approachable way LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/  Website Rasa: https://rasa.io/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Next in Marketing chatted with Doug Rozen CEO of dentsu Media in the Americas, about the notion that some of the major ad holding companies may need to come to agreement on new standards and definitions in order to move advanced TV advertising forward. Specifically, Rozen theorized that the buy side may need to match the efforts of OpenAP, a joint venture between NBCUniversal, Paramount and others - or even join them. In addition, Rozen talked about why he believes that once TV figures out currency, measuring attention will become the next battleground. Guest: Doug RozenHost: Mike Shields

Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do. Show NotesConnect With:Petra Zink: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than information. Show NotesConnect With:Petra Zink: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Build customer development by asking non-leading questions.” That's one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A recent report on the future of marketing commissioned by customer engagement platform provider Pegasystems found that more than half (51%) of marketing leaders felt that investment in MarTech could increase revenues by 10% to 40% over the next five years. On the other hand, 59%. also admit that they haven't been allocated enough budget to deliver truly effective. digital transformation. The study was full of interesting datapoints and insights about what marketers think will be important to them being able to do their jobs going forward, and I was able to ask a few questions of my own during a recent LinkedIn Live conversation with Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. Tara goes over some of the main findings of the survey, and also provides her take on what the implications are as MADTech (marketing and advertising technology) itself transforms customer expectations and demands for how companies communicate with them going forward – whether that by via text, email, in the Metaverse or anything else hurtling in our direction at accelerating speeds.

The middle of the funnel is where a lot of people get screwed because there's not enough focus on the right content at the right time. That's one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features of marketers as target markets. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Finkelstein, CEO of BDEX, discusses the overlap of data, privacy, marketing and technology. When most of us get onto a website for the first time, chances are we're not reading the fine print before opting in to have them track our data. And, though there are a lot of issues around data privacy, in reality, this data powers better marketing and more optimal user experiences. Today, David talks about privacy versus identity resolution. Show NotesConnect With:David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Finkelstein, CEO of BDEX, discusses the overlap of data, privacy, marketing and technology. Building a data application nowadays is much easier than it was in the past with no code services and other available technology. In fact, building a data tool really boils down to networking to find the resources to manipulate the data in ways that are useful to your business. Today, David talks about building a data tool. Show NotesConnect With:David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Rajesh Jain, founder and managing director of Netcore Cloud. Rajesh bootstrapped Netcore into existence in 1998. Today, still without any outside investment, this global marketing technology company earns nearly $100 million in ARR. More than five thousand brands use Netcore to help create digital experiences for their customers with email, personalizations, nudges, and other tools. In India, the company has captured about 75% of the B2C email market, and they are a dominating force in many emerging markets around the world. But for the first ten years of Netcore’s life, growth was slow. That changed when Rajesh realized that despite his early successes (he sold his first business for $100 million), he did not have the right leadership skills to drive Netcore to its full potential. So, with that self-awareness, he put ego aside and hired a CEO to lead the company’s next chapter. That decision allowed Rajesh to provide leadership in different ways, and his story offers valuable lessons for anyone evaluating how they can make an impact in their roles. At the same time, Netcore was able to blossom. Today the company shares similarities with businesses like Braze and Twilio, offering services that help customers acquire, engage, and retain users. So join Sean and Ethan as they learn from Rajesh’s thoughts on everything from the hidden value of conferences to “understanding customers’ vocabulary” and much more. The Breakout Growth Podcast is also on YouTube: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA/featured We discussed: * Netcore, a B2B SaaS company for B2B companies (05:19) * Rajesh’s Early success and the “Midas Touch” fallacy (25:29) * Moving into Martech (41:44) * What a new CEO brought to the table (44:01) * “Don’t lose someone else’s money!” (33:38) * Growth through acquisition (38:40) And much, much, more . . .

In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucrative way to be profitable with podcasting. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Marketing spoke with Meg Ciarallo VP of Brand and Consumer Marketing at Bolt about how the well-funded retail tech startup is taking a DTC strategy to television advertising, and why she has little interest in discussions over upfront rates, GRPs and currency wars. Guest: Meg CiaralloHost: Mike Shields

Company mergers are a good time for taking stock of what works and what needs improvement. But the path is not always smooth. That's why Jessica Meyers, Director of Marketing Operations and Technology at PatientPop, Inc, really honed her ability to identify useful mistakes that helped her with multiple facets of Martech. In this insightful discussion with Jessica, we'll explore: Why marketing mistakes may be painful (and often VERY public), but are necessary for progress How to balance Martech needs and wants realistically during a merger, with examples from her own recent experience How to create a seamless transition from marketing to sales The best marketing operations communities for more learning Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com

In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy instead of spreading yourself thin in different channels and developing relationships with other icons as the most cost-efficient path to building profitable influence in the podcast. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we'll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding the value of a captive audience specific to podcast channels, and driving visibility, leads, and meaningful revenue. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right champion to make the pitch. Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region. Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. While we've seen our cold email outreach strategies produce less conversions, it's still a solid strategy for a bootstrapped startup. On the other hand, if your target audience is younger than 30, you need to be leveraging TikTok as a marketing channel. Today, David offers an executive's thoughts on modern marketing. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patrick and I talk about sales funnels, how to think about sales and he drops tons of sales tips from his decades working in sales organizations. About Patrick Shaw Patrick is the Founder and CEO of RapidFunnel, a SaaS company in the Authentic Sharing Technology space. Before becoming CEO, he founded a MarTech company that provided marketing services to international businesses. He is an expert in network marketing, lead generation, and direct sales. Patrick has helped thousands of individuals and teams in large enterprises learn about the fundamentals of networking, and how to empower their sales organizations in innovative ways SIGN UP FOR OUR NEWSLETTER HERE!Over 17,200 listeners and counting EPISODE LINKS: RapidFunnel PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify  RSS Feed: EDGE's RSS Feed Website: EDGE Podcast SUPPORT & CONNECT EDGE's Weekly NewsletterJoin over 17,200 listeners and sign up to receive bonus content. It's free.  Sign up here >>> Please Support this Podcast by checking out our Sponsors: Mad River Botanicals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> EDGE Podcast. A top podcast for entrepreneurs!  

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. Community marketing literally puts your best customers first. It's a non-intrusive and effective way to get in front of the right audience, but it starts with finding the right community organizers who are as passionate about your business as you are. Today, David offers tips for community building online. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. The pandemic brought with it work from home mandates which were wholeheartedly embraced by many employees. As the world tries to resume normalcy, many companies are having trouble retaining their employees due to the lack of connectedness they feel to their employers, colleagues, and jobs overall. Today, David talks about The Great Resignation's effect on marketers. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you're doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.