Podcasts about Forrester Research

This week on Catalyst, Tammy is joined by Abhijit Sunil, Senior Analyst at Forrester Research, where he leads flagship research programs on IT sustainability, sustainability management, and climate risk. Abhijit traces his remarkable journey from designing robotics labs at IIT Bombay to consulting at Ericsson and McKinsey, before landing at Forrester where a flood of client questions about data center efficiency set him on the path to sustainability research. He shares how volunteering as a teacher in Mumbai's slums profoundly shaped his worldview—giving him a lens for seeing optimization and sustainability as deeply human issues, not just technical ones. Tammy and Abhijit also dig into the double-edged nature of AI, from its staggering energy demands to its extraordinary potential to democratize access, and why the answer to almost every big question in sustainability lives somewhere in the Goldilocks zone between extremes.Please note that the views expressed may not necessarily be those of NTT DATA.Links: Abhijit Sunil Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

RSA Conference (RSAC) 2026, the 35th annual flagship event for cybersecurity, drew over 43,500 attendees, featuring more than 600 exhibitors, 570+ sessions, and 700+ speakers from 104 countries. It generated 370 million social media impressions. With this size and reach, what should security leaders expect when they attend? Joseph Blankenship, Vice President, Research Director at Forrester Research, and Adrian Sanabria, host of Enterprise Security Weekly, join Business Security Weekly for a special recording from RSAC 2026. This pre-recorded session was filmed live from the conference on March 24, 2026. We discuss what security leaders will see, what they should expect from attending, and a few predictions for the future. If you didn't attend the conference, don't worry, this is a great way to get an inside view. And maybe it helps you decide to attend next year. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-449

RSA Conference (RSAC) 2026, the 35th annual flagship event for cybersecurity, drew over 43,500 attendees, featuring more than 600 exhibitors, 570+ sessions, and 700+ speakers from 104 countries. It generated 370 million social media impressions. With this size and reach, what should security leaders expect when they attend? Joseph Blankenship, Vice President, Research Director at Forrester Research, and Adrian Sanabria, host of Enterprise Security Weekly, join Business Security Weekly for a special recording from RSAC 2026. This pre-recorded session was filmed live from the conference on March 24, 2026. We discuss what security leaders will see, what they should expect from attending, and a few predictions for the future. If you didn't attend the conference, don't worry, this is a great way to get an inside view. And maybe it helps you decide to attend next year. Show Notes: https://securityweekly.com/bsw-449

IA générative et marketing sont-ils compatibles ? La question de savoir si l’IA va « tuer » le marketing peut sembler éculée, et pourtant elle est sur toutes les lèvres dans la profession. Thomas Husson, vice-président et analyste principal chez Forrester Research, basé à Paris, étudie depuis des années le carrefour entre marketing, technologie et comportement des consommateurs sur les marchés européens. Dans un entretien de fond, il démonte le paradoxe européen autour de l’IA générative, l’éternel fossé entre DSI (CIO) et directeurs marketing (CMO), l’écart entre l’enthousiasme des POC et la réalité de la mise en production, et la question épineuse de ce que l’IA signifie concrètement pour la prochaine génération de marketeurs. Ses réponses sont mesurées, parfois directes, toujours ancrées dans les données de Forrester Research. L’IA ne sonnera pas le glas du marketing Thomas Husson est convaincu que le marketing sera profondément transformé par l’IA générative. Mais il ne croit pas à sa disparition. Photo : Thomas Husson à Paris Retail Week, fin 2023 Ma première question était la plus évidente : les directeurs marketing vont-ils être rendus obsolètes par l’intelligence artificielle ? La réponse de Thomas Husson est sans ambiguïté, et mérite d’être posée d’emblée clairement. C’est un « non » catégorique. Le rôle va évoluer. Les méthodes vont changer. Mais l’existence même du marketing en tant que discipline n’est pas, selon lui, en jeu. « Le marketing restera toujours une affaire de compréhension du client, de définition d’une stratégie de marque et de tenue de la promesse faite au client à travers l’expérience. » Thomas Husson, Forrester Research Des perspectives floues, des pressions bien réelles Cela dit, Thomas Husson ne se fait aucune illusion sur les pressions qui s’accumulent au sein des organisations marketing. Certaines tâches seront automatisées, c’est incontestable. Les vraies questions sont lesquelles, à quel rythme, et si l’automatisation d’une tâche condamne nécessairement le métier qui l’entoure. Sa réponse à cette dernière question est non, du moins pas de façon aussi mécanique qu’on pourrait le croire. « Les emplois vont évoluer, c’est certain. De nouveaux emplois vont être créés. La plupart des métiers vont changer. Notre façon de travailler va changer. La façon dont nous travaillons avec les agences, avec les partenaires externes, les processus, les flux de travail. C’est la forme du travail qui se transforme, pas le travail lui-même », a-t-il ajouté. Pour ceux qui espéraient un verdict plus tranché, la lecture de Thomas Husson peut sembler décevante. Mais elle reflète ce que les données de Forrester Research montrent réellement. Elle pointe aussi vers le défi pratique le plus important pour l’IA comme pour les directeurs marketing, à savoir gérer une transformation profonde sans tomber dans le catastrophisme ni s’y laisser porter les yeux fermés. L’IA ne tuera pas le marketing, Forrester imagine que la petite flamme du marketing continuera de briller. Image réalisée avec Midjourney. Le paradoxe européen, entre surestimation et enthousiasme Une étude de Forrester a livré un résultat qui, à première vue, semble contradictoire, comme Thomas l’a souligné lors de notre entretien. Cinquante-cinq pour cent des marketeurs B2B européens estiment que l’IA générative est surestimée. Et pourtant, 81 % des praticiens du marketing en Europe se décrivent comme enthousiastes à son égard. Comment les deux peuvent-ils être vrais en même temps ? Thomas explique ce paradoxe sans difficulté. Le scepticisme des décideurs est parfaitement rationnel. L’IA est omniprésente dans les conférences, les argumentaires commerciaux et la couverture médiatique. « Il y a une fatigue de l’IA. Et surtout, certains éditeurs en font vraiment trop, et les gains de productivité qu’ils promettent ne sont tout simplement pas au rendez-vous », a-t-il déclaré. L’écart entre le discours et ce que l’on vit réellement sur le terrain est suffisamment grand pour engendrer une frustration bien légitime. Marketing et IA générative : gagner du temps et travailler autrement Mais ceux qui utilisent vraiment ces outils, souvent officieusement, ont un tout autre vécu. Ils gagnent du temps et font leur travail différemment. Ils découvrent des capacités auxquelles ils ne s’attendaient pas. « À court terme, tout est surestimé, y compris le nombre de suppressions d’emplois. À long terme, les choses sont sous-estimées, parce que l’IA sera liée à d’autres technologies, et oui, elle va réinventer beaucoup de choses. » Thomas Husson, Forrester Research C’est une reformulation précise de la loi d’Amara. Roy Amara, ancien président de l’Institute for the Future, avait observé que nous avons tendance à surestimer l’impact à court terme des nouvelles technologies et à en sous-estimer l’impact à long terme. La citation est souvent attribuée à tort à Bill Gates, mais Thomas prend soin de rétablir la paternité exacte. Il l’applique directement à la conversation sur l’IA et les directeurs marketing. Le bruit à court terme noie un signal à long terme bien plus important. Interrogé sur ce que « long terme » signifie concrètement à l’heure de l’accélération de l’IA, Thomas Husson a été précis : « sans doute plus proche de cinq à sept ans que de dix ou quinze, mais pas demain pour autant ». Du POC à la production : le vrai problème de l’IA en Europe L’enquête State of AI Survey 2025 de Forrester Research contient un chiffre qui mérite bien plus d’attention qu’il n’en reçoit. Les organisations européennes accusent un retard sur leurs homologues non européennes dans l’usage en production de l’IA générative : 62 % contre 72 %. L’écart ne se situe pas dans l’expérimentation. Il est dans le passage à l’acte. La réglementation est l’explication la plus souvent avancée, et Thomas Husson la balaie avec sa franchise habituelle. L’AI Act est une contrainte réelle, mais ce n’est pas la cause principale du déficit de mise en production en Europe. Il fonctionne, selon lui, comme une excuse à double tranchant. Les pionniers affirment qu’il les empêche d’avancer assez vite, tandis que les organisations frileuses s’en servent pour justifier leur immobilisme. Ni l’une ni l’autre de ces positions ne résiste à l’examen. Le virage sera serré pour le marketing avec l’IA générative qui bouscule méthodes et outils, mais pas forcément la raison-d’être de la discipline. Image réalisée avec Midjourney. Un fossé culturel et organisationnel profond Le problème de fond est organisationnel et culturel. Les entreprises américaines et chinoises pensent global dès le premier jour, tandis que les entreprises européennes, notamment les plus grandes, continuent de fonctionner marché par marché. La France d’abord, puis le Royaume-Uni, puis l’Allemagne. L’ambition est calibrée différemment. Il existe également un défi structurel autour du financement et de la capacité à passer à l’échelle. Cela dit, la France, le Royaume-Uni et l’Allemagne arrivent en tête de l’adoption parmi les pays européens dans les données de Forrester Research. Le problème pour ces marchés de tête n’est pas de savoir s’ils utilisent l’IA générative. Vingt-huit pour cent des décideurs marketing B2B européens ne parviennent pas à identifier clairement où l’appliquer. Ils ont l’outil. Il leur manque la stratégie. « Ce n’est pas utiliser l’IA pour elle-même mais comment est-ce que j’utilise l’IA pour servir mes objectifs marketing ? C’est la question. La seule qui vaille. » Thomas Husson, Forrester Research Il préconise de petits projets IA ciblés, avec un retour sur investissement transparent, comme moyen de créer une dynamique et de démontrer des résultats. Quand on lui demande si cela ne risque pas de maintenir l’organisation dans une logique purement incrémentale, il concède le point sans détour. « Si vous ne faites que de petits projets ciblés, ce sera incrémental et pas suffisamment ambitieux. Il faut les inscrire dans une vision et une feuille de route. » Thomas Husson, Forrester Research Marketing et IA générative : mesurer la productivité honnêtement La productivité est le premier moteur de l’adoption de l’IA dans l’enquête State of AI Survey 2025 de Forrester Research. C’est aussi, selon Thomas Husson, la métrique la plus exposée à l’inflation des éditeurs. Dans les modélisations de Forrester Research, un facteur de conversion de 50 % est appliqué aux annonces de gains de productivité des fournisseurs. Si un outil fait gagner une heure, l’avantage réaliste en productivité est d’environ 30 minutes de production supplémentaire. Ce n’est pas un ajustement marginal, cela divise par deux les chiffres annoncés en grande pompe à la une des journaux que les éditeurs publient régulièrement. « Il faut appliquer une décote au discours des éditeurs quand ils annoncent 40, 50, 80, 100 % de gains de productivité. Des gains, il y en a, mais ils ne sont pas aussi élevés qu’on pourrait le croire. » Thomas Husson, Forrester Research Il y a aussi une dimension de motivation que les modèles prennent rarement en compte. Quand le travail devient plus facile à produire, il peut aussi devenir moins engageant à réaliser. L’effort cognitif qui nourrissait jusqu’ici la concentration et la satisfaction disparaît en partie, avec des conséquences sur la qualité et l’implication qu’aucune présentation d’éditeur ne prend en considération. Forrester ne voit pas l’IA générative comme une tueuse de marketing. Mais à long terme la question sera sans doute différente. On sent d’ailleurs une certaine inquiétude chez les jeunes générations de marketeurs. On leur promet de nouveaux métiers sans pour autant être capables de les nommer. Image réalisée avec Midjourney. IA générative et directeurs marketing : qui tient vraiment les rênes ? Le fossé entre DSI et directeurs marketing est un thème récurrent dans les discussions sur les technologies marketing. Les données de Forrester Research suggèrent que l’écart au niveau des dirigeants s’est réduit, en partie grâce aux collaborations nées pendant la période post-COVID. Mais au niveau des équipes, les tensions persistent, et les données sur la gouvernance de l’IA sont saisissantes. Les directeurs marketing ne représentent que 8 à 10 % des pilotes de la stratégie IA dans les organisations. Dans la grande majorité des cas, c’est le DSI ou le CTO qui pilote le déploiement de l’IA. Thomas Husson comprend la logique : gouvernance des données, sécurité, scalabilité. Ce sont des préoccupations légitimes. Mais il estime que cette façon de faire est erronée. « C’est exactement la même erreur qui s’est produite avec la transformation digitale. L’IA doit être au service, d’abord, du client, et par conséquent des fonctions métier qui le servent. Il y a un décalage beaucoup trop important entre une plateforme IA sécurisée et scalable d’un côté, et les besoins des marketeurs de l’autre. » Thomas Husson, Forrester Research La conséquence structurelle de cette dynamique est prévisible. Quand le DSI contrôle les outils et que les directeurs marketing n’ont pas ce dont ils ont besoin, le « Shadow AI » prolifère. Plus le DSI verrouille la plateforme officielle, plus les équipes multiplient les solutions non officielles. C’est un cercle vicieux qui accroît le risque de gouvernance tout en donnant l’illusion du contrôle. Le paysage MarTech aggrave encore le problème. Selon les données citées par Thomas Husson, 2 500 nouvelles solutions IA ont été ajoutées au marché en un an, tandis que 1 211 outils pré-IA étaient retirés. Évaluer ce paysage exige une expertise transversale qu’aucun directeur marketing ni aucun DSI ne possède seul. La nécessité d’une vraie collaboration, plutôt que la coexistence polie qui en tient lieu dans la plupart des organisations, n’a jamais été aussi forte. Emplois, agences et étudiants : que leur réserve l’avenir ? Les données de l’enquête sur l’emploi sont préoccupantes. Cinquante-sept pour cent des décideurs marketing terrain en Europe estiment que l’adoption de l’IA entraînera des suppressions de postes dans leurs équipes. Soixante-huit pour cent affirment que de nouveaux rôles seront créés. L’espace entre ces deux chiffres, c’est là que vit la vraie inquiétude. Pour une perspective plus large sur l’impact de l’IA sur l’emploi, y compris les prévisions de Forrester Research pour les États-Unis, voir notre article précédent : AI Job Impact in the US: the Apocalypse Can Wait. Pour une vision à plus long terme de la façon dont l’IA générative remodèle les métiers, voir aussi : GenAI Impact on Jobs. Un impact déjà mesurable Les centres de contact et l’exécution des tâches marketing de base enregistrent déjà un impact mesurable. Les agences subissent une pression visible. Mais Thomas revient sans cesse sur la distinction entre automatisation des tâches et suppression des emplois. La plupart des pertes d’emplois ne sont pas encore directement imputables à l’IA, et le tableau demande de la nuance, pas de l’alarmisme. Sur les nouveaux rôles, la réponse la plus juste est qu’il est difficile de les nommer avant même qu’ils apparaissent. Il y a vingt ans, personne ne recrutait de community managers. Les emplois qui émergeront de la transformation actuelle seront tout aussi difficiles à anticiper. Ce que Thomas Husson dit en revanche, c’est que travailler avec des agents intelligents, gérer leurs productions et comprendre leurs limites deviendra une compétence fondamentale, non plus une spécialité réservée à quelques-uns. Quant à ses conseils aux professeurs et intervenants du marketing pour leurs enseignements, ils sont très clairs également : « Apprenez-leur les bases du marketing, elles ne changeront pas. Insufflez beaucoup plus de sciences humaines traditionnelles : éthique, émotion, anthropologie. Ces dimensions vont gagner en importance. La curiosité aussi. Et ils doivent utiliser ces outils, apprendre à s’en servir pour pouvoir développer leur sens critique. » Thomas Husson, Forrester Research Il y a une ironie dans ce conseil que Thomas reconnaît implicitement. Les métiers du digital seront probablement les premiers touchés par l’automatisation induite par l’IA, précisément parce qu’ils sont déjà les plus numérisés. Les dimensions analogiques du marketing, qui semblaient les plus vulnérables à la disruption digitale, se révèlent plus résistantes que prévu. L’IA est la suite de la transformation digitale, pas une rupture avec elle. Cette conversation a également mis en lumière un problème structurel non entièrement résolu. Si les organisations réduisent les recrutements en entrée de carrière pour comprimer les coûts, et que ces postes constituaient le vivier de formation traditionnel de la prochaine génération, alors le processus d’apprentissage itératif qui forge l’expertise senior est en train d’être rompu. L’IA peut enseigner beaucoup de choses, mais la dimension sociale de l’apprentissage aux côtés d’un collègue, au fil du temps, ne se réplique pas facilement. Le marketing B2B, en avance sur son temps Une idée reçue veut que l’enthousiasme pour l’IA générative en marketing soit avant tout un phénomène B2C. Thomas Husson conteste cela fermement. Dans son analyse, les marketeurs B2B sont en réalité en avance dans plusieurs domaines, notamment la génération de contenu, la personnalisation et l’aide à la vente dans des processus d’achat complexes impliquant de multiples parties prenantes. Ce que le B2B découvre aussi, c’est que la distinction tranchée entre une prise de décision B2B rationnelle et un engagement B2C émotionnel est moins solide qu’on ne le suppose généralement. Quand un groupe d’acheteurs prend une décision aux conséquences professionnelles significatives, l’émotion n’est pas absente. Elle est structurée différemment et, à certains égards, engage davantage. « Ce n’est pas le « humain plus IA blah blah blah » qu’on entend à longueur de journée. Il faut une approche plus nuancée. Au fond, l’IA cherche à répliquer le cerveau humain, mais on ne sait pas vraiment comment fonctionne le cerveau humain. On ne sait pas comment fonctionne la conscience. Donc je prendrais les choses avec des pincettes avant de porter le moindre jugement définitif. » Thomas Husson, Forrester Research La vision à long terme J’ai conclu en demandant à Thomas comment il utilise l’IA dans son propre travail. Sa réponse était pragmatique. Il s’agit de synthétiser le flux incessant de contenus publiés chaque jour sur l’IA et de filtrer ce qui est vraiment nouveau de ce qui ne fait que recycler des idées existantes. Derrière lui, lors de l’appel vidéo, on apercevait une photographie prise en Thaïlande, de moines bouddhistes. Il a souri quand je l’ai mentionné. « C’est un bon rappel que tout n’est pas digital et que tout ne tourne pas autour de la technologie. C’est la vraie vie qui compte. » Pour l’IA et les directeurs marketing, c’est peut-être l’angle le plus utile. La technologie est réelle, la disruption est réelle, l’urgence est réelle. Mais l’inertie des organisations l’est tout autant, tout comme le rythme du changement culturel et la complexité bien réelle de la façon dont les êtres humains prennent leurs décisions, nouent des relations et construisent la confiance. La loi d’Amara n’est pas un prétexte à l’immobilisme. C’est une invitation à planifier avec soin, à agir avec méthode, et à résister à la tentation de prendre les annonces pour des résultats. Rapports Forrester Research cités dans cet article The AI CMO: Growth Accountability Gets Next-Level — Mike Proulx et al., avril 2026 The State Of CMO/CIO Collaboration For 2026 — Thomas Husson et al., janvier 2026 Generative AI Adoption In European B2B Marketing Organizations — Christina Schmitt et al., décembre 2025 À propos de Thomas Husson Thomas Husson est vice-président et analyste principal chez Forrester Research, basé à Paris. Il couvre la stratégie marketing, la gestion de marque, le marketing mobile et le carrefour entre technologie et comportement des consommateurs sur les marchés européens. Ses recherches portent sur la façon dont les directeurs marketing et les organisations marketing naviguent dans la transformation digitale, l’adoption de l’IA et l’évolution de la relation entre les marques et leurs clients. Profil analyste Forrester Research : forrester.com   À propos de Forrester Research Forrester Research est l’un des cabinets d’études et de conseil les plus influents au monde, fondé en 1983 et dont le siège est à Cambridge, dans le Massachusetts. Il accompagne les dirigeants d’entreprise et les responsables technologiques dans les domaines du marketing, de l’informatique et de l’expérience client, en leur fournissant données, analyses et cadres de référence pour guider leurs décisions stratégiques. Les données citées dans cet article s’appuient sur deux publications principales de Forrester Research : le Forrester Marketing Survey 2025 et le State of AI Survey 2025, qui couvrent l’adoption de l’IA générative et ses implications organisationnelles sur les marchés B2B européens et mondiaux. Site de Forrester Research : forrester.com The post L’IA ne tuera pas le marketing selon Forrester appeared first on Marketing and Innovation.

Ask A Coach with Michael FanningWindermere CoachingMost agents believe referrals come from doing a great job on a transaction. And that's part of it. But the research tells a different story and in this episode, Michael Fanning breaks down the full picture of what actually drives referral business and what separates agents who grow consistently from those stuck in the feast-and-famine cycle.What We CoverThe science behind why people refer including Robert Cialdini's reciprocity principle, Harvard's Effort Effect research, and a Forrester Research finding that 72% of referrals originate from the relationship after the transaction closes.Why referral business is not a reward for a good transaction it's the dividend of a professional relationship built intentionally over time.The difference between having a system and having a style and why systems are what produce consistent referrals regardless of market conditions.Your buyer communication standard: weekly contact through the active transaction, then a structured conversion at close three days, thirty days, ninety days into your monthly client flow calendar.Your seller communication standard: weekly updates through the listing, even when things are quiet, and the same post-close conversion into your ongoing flow. Plus why the language of how we talk about pricing matters.The 45 out of 52 framework what it actually means. This is your annual marketing rhythm for your entire client base. Not active transaction communication that's a separate lane. This is about winning 45 weeks of the calendar year with a smart combination of value-add outreach: market updates, Homebot, personal touches, video, community content. Design your mix. Own your weeks.Why the word "past" in "past clients" is costing you referrals and the mindset shift that changes everything. The transaction closed. The relationship didn't.How communication quality not just systems is your real competitive advantage. Your clients don't refer your CRM. They refer how you made them feel.Resources MentionedInfluence by Robert CialdiniCloze CRM — for pipeline tracking and client communicationHomebot — AVM tool for delivering ongoing home value updates to your clientsWindermere Coaching Path Calls — Buyer Consultation, Seller System, Beyond the Transaction, Pre-Listing InterviewWindermere U for path call content and resources. Work With Windermere Coachingwindermercoaching.comIf this episode gave you something useful share it with a colleague. We believe in abundance, not scarcity. The more great agents there are, the better it is for everyone we serve.fanning@windermere.com

Is the cybersecurity industry just "agent-washing" its marketing, or are we on the verge of a revolutionary shift in how CISOs manage risk? Join Madelein van der Hout (Senior Analyst at Forrester), Marco Ciappelli, and Sean Martin as they record live from the RSA Conference to cut through the GenAI noise.     Key Discussion Points:   The CISO Challenge: Why security leaders are struggling to define their roles for the next five years.       Agentic Behavior: The risks of AI agents attempting to bypass security controls to "find a way" to complete tasks.       AI vs. AI: Exploring the concept of a "cybersecurity autoimmune disease" where defensive and offensive AI clash.       Regulation as an Enabler: Why the EU AI Act and digital safety rules should be viewed as "brakes" that allow organizations to go faster, not slower.       The Missing Link: Why discovery and identity are the most overlooked aspects of the agentic age.     Chapters: 0:00 - Live from RSA Conference San Francisco 1:03 - The impossible task of the modern CISO 2:26 - Why there were no "puppies" at RSAC this year 4:14 - Cutting through the GenAI marketing noise 5:51 - Upskilling vs. reskilling for an AI workforce 7:50 - The need for "Discovery" in AI agents 11:39 - Budgeting: Securing AI within the AI budget 13:24 - Stop treating AI like it's "mysterious" software 15:42 - Regulation: The EU AI Act and "Brakes" for innovation 18:19 - AI Horror Stories: Agents gone rogue? 23:00 - The Cybersecurity Autoimmune Disease theory Suggested Tags Broad Tags: Cybersecurity, InfoSec, Artificial Intelligence, GenAI, AI Agents, RSA Conference, RSAC 2026. Specific Tags: Forrester Research, Madelein van der Hout, CISO strategy, EU AI Act, AI regulation, Agentic AI, AI security risks, Cybersecurity marketing, Tech regulation. Next Step: Would you like me to generate a high-impact thumbnail concept or a few community post blurbs to promote the video once it's live? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Story of a Brand, host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, for a thoughtful and strategic conversation about the forces reshaping modern retail. The discussion draws on Rose's experience as an operator inside brands like The Vitamin Shoppe and Nutrafol, where Forrester's research often informed critical boardroom decisions. Throughout the episode, Rose and Sucharita unpack how retail strategy has evolved—from marketplaces and DTC to retail media and AI—and why leaders today must think beyond growth tactics to understand leverage, channel strategy, and long-term enterprise value. Key moments from the episode include: * Why brands should approach marketplaces strategically and consider the sequencing of channels when building long-term value * The importance of "e-control"—protecting pricing, distribution integrity, and brand presentation across marketplaces * How retail media networks are becoming structural components of retailer economics * What leaders should understand about AI and generative AI in retail today—and where the hype exceeds reality * Why the most effective research blends data with narrative to create conviction and drive decision-making This episode offers an inside look at how data-driven insight shapes the biggest strategic decisions in retail and commerce. Join us in listening to the episode to hear Rose Hamilton and Sucharita Kodali explore the patterns, shifts, and lessons that continue to influence how brands build durable growth in a rapidly evolving marketplace. For more on Sucharita Kodali and Forrester Research visit: https://www.forrester.com/bold/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Jane: If something goes poorly, I'm like, okay, how can we fix this?Rob: I don't really accept constraints... I want to always find a way around the issue.Imagine a drive-thru where you can order your favorite coffee with a single app click, arrive at the pickup spot, and leave in seconds—no line, no waiting, no tipping. This seamless experience is the vision of Jane Lo and Rob Whitten, co-founders of p!ng, a fully automated drive-thru system designed to solve the inefficiencies of traditional drive-thrus.The idea was born out of frustration. Rob, a robotics expert and father of three, described how bad drive-thru experiences with his daughters inspired the project. “My three daughters made me go through a bunch of drive-throughs. It was a terrible experience, and Jane told me to stop complaining one day and just fix it,” he shared. Jane, a marketing and customer experience expert, immediately saw the potential. Together, they combined their skills to create what Rob calls “the nerd's revenge for bad drive-throughs.”The technology behind p!ng is as impressive as its simplicity. Customers use an app to place their orders, which are prepared only when they approach the pickup location. Sensors and geofencing track vehicles, ensuring orders are ready precisely when needed. Rob explained, “We wanted you to leave p!ng feeling victorious and like you're living in the future. It's nice and simple on the surface, but underneath, there's a bunch of really cool tech happening.”Jane and Rob's innovative system is already making waves among consumers, who appreciate the speed and ease of the experience. “Our customers were like, ‘This is amazing. Why doesn't this already exist?'” Jane said. Yet, traditional venture capitalists often didn't understand the scope of the problem. “If you're someone wealthier, you probably have an assistant or a fancy espresso machine. You're not likely to be in that drive-thru lane,” she explained.To fund their vision of revolutionizing drive-thru convenience, the pair turned to regulated investment crowdfunding on Wefunder, where everyday people can invest in their mission. “It's awesome because good customers make great investors and vice versa,” Rob noted.By combining cutting-edge robotics with a deep understanding of customer needs, Jane and Rob aren't just solving a problem—they're creating an entirely new experience. p!ng shows how innovation and impact can work hand in hand to redefine convenience.tl;dr:Jane Lo and Rob Whitten founded p!ng to create a frictionless, fully automated drive-thru experience.They combined expertise in robotics and customer experience to revolutionize how people get coffee.Traditional VCs didn't see the problem, so they turned to crowdfunding to fund their vision.Jane's adaptability and Rob's determination to overcome constraints drive their ability to innovate.p!ng's technology simplifies the customer experience while showcasing the potential of robotics.How to Develop Adaptability and Problem Solving As a SuperpowerJane and Rob's superpowers center on adaptability and a refusal to accept limits. Jane describes herself as an “adapter,” someone who embraces change and thrives in uncertain situations. “If something goes poorly, I'm like, okay, how can we fix this?” she explained. Rob, on the other hand, described his ability to challenge constraints: “I don't really accept constraints... I want to always find a way around the issue.” Together, these superpowers enable them to tackle challenges head-on and innovate in ways others might overlook.When Jane was recovering from hip replacement surgery, she adapted by learning to solder at home so she could contribute to p!ng's pilot project. “We made like a hundred of them or something,” she said, referring to the wiring components she assembled. Meanwhile, Rob shared his story of running a two-football-field-long hose to solve a water shortage during a robotics test at Amazon, demonstrating his determination to overcome obstacles quickly and creatively.Tips for Developing the Superpower:Push your boundaries by tackling things you fear or find uncomfortable.Embrace change as an opportunity for growth rather than something to avoid.Interrogate constraints instead of accepting them—ask “how can I solve this?” rather than “can I?”Use AI tools creatively to brainstorm and find out-of-the-box solutions.Focus on the next step instead of dwelling on failures or setbacks.By following Jane and Rob's example and advice, you can make adaptability and problem solving a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Invest in Ending Organ Shortages!Guest ProfileJane Lo (she/her):Co-founder, p!ngAbout p!ng: p!ng is the fastest autonomous coffee drive-thru in the galaxy — a compact, robotics and AI-powered pod that serves premium specialty drinks in under a minute with virtually no wait and a radically better customer experience. Designed by veterans of Amazon Robotics, iRobot, and SharkNinja, p!ng delivers the speed, consistency, and convenience today's on-the-go consumers crave, whether that's during the chaotic morning rush or afternoon beverage side quest.Website: pingthru.comCompany Facebook Page: facebook.com/pingthrucoffeeCompany Instagram Handle: @pingthrucoffee Other URL: wefunder.com/pingBiographical Information: I grew up in the Bay Area and after graduating from UC Berkeley, began my career in healthcare consulting and biotech. These experiences made one thing clear: I wanted to work as close to the end consumer as possible. I returned to school to earn my MBA from The University of Chicago Booth School of Business, then moved into product marketing, brand marketing, and media production for consumer brands including Samsonite and SharkNinja. I met Rob, my co-founder, at SharkNinja, working on the same kitchen appliances development team. I found my true passion in Customer Experience analytics at Forrester Research, heading up a team of analysts and working as an advisor to Fortune 500 executives. I used data to show companies how well they are delivering for customers (or not), and what they could do to improve. Over time, I realized that even with good intentions and well-resourced teams, many companies struggle to create real change. Today, I use my love of working with and understanding customers to build joy-inducing experiences that make everyday life better.LinkedIn: linkedin.com/in/jane-lo-pingRob Whitten (he/him)Co-founder, p!ngBiographical Information: Rob Whitten is the co‑founder of p!ng, the wicked fast robotic coffee drive‑thru. Raised in Loudon, NH, he attended West Point and served as an Army infantry officer before settling in Billerica, MA in 2004.With a degree in Systems Engineering and a Master's in Program Management, Rob has spent his career solving complex problems across defense, consumer electronics, and e‑commerce. He has led high‑performing teams at BAE Systems, iRobot, SharkNinja, and Amazon Robotics, working on projects including autonomous manipulation, robotics sortation, and grocery automation.In 2023, frustrated by long drive‑thru experiences with his daughters, he co‑founded p!ng to reinvent the model through automation.Outside of work, Rob enjoys riding his Harley with Jane, competing in triathlons, skiing, hiking, traveling, cooking, and crafting epic Star Wars lawn decorations.LinkedIn: linkedin.com/in/rob-whitten-pingthruInvest in Career Success!Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include rHealth, Frontier Bio, and Rise Up at Work. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Superpowers for Good Live Pitch – Private Investor Session: Immediately following the March 17, 2026, live broadcast at 8 PM ET / 5 PM PT, investors are invited to join an exclusive private Zoom session to engage directly with the presenting founders—BRG Therapeutics (Dale Walker), GigaWatt (Deep Patel), My Diabetes Health (Dr. Prem Sahasranam), and rHEALTH (Eugene Chan). In this dedicated off-air environment, participants can ask deeper questions about strategy, traction, deal terms, and impact while exploring their active Regulation Crowdfunding campaigns in real time. Watch the live pitches on Roku, Amazon Fire TV, LG Smart TVs via e360tv, LinkedIn, YouTube, or Facebook—then continue the conversation in the private investor session where capital and clarity come together. Register free to get access to both events.SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on March 17th at 1:30 PM ET/10:30 AM PT. Mark your calendar. We'll send private emails to Impact Members with registration details. Upgrade to Impact Membership today!SuperCrowdHour March: This month, Devin Thorpe will explore how investors can align profit with purpose in a powerful session titled “Why You Should Make Money with Impact Crowdfunding.” As CEO and Founder of The Super Crowd, Inc., Devin will share practical insights on generating financial returns while driving measurable social and environmental impact through regulated investment crowdfunding. Register free to get all the details. March 18th at Noon ET/9:00 PT.SuperCrowd26 featuring PurposeBuilt100™: This August 25–27, founders, investors, and ecosystem leaders will gather for a three-day, broadcast-quality global experience focused on disciplined capital formation, regulated investment crowdfunding, and purpose-driven growth. We're bringing together leading voices in impact investing, compliance, digital marketing, and circular economy innovation to deliver practical frameworks, real-world case studies, and actionable strategies. The event culminates in the PurposeBuilt100™ Showcase, recognizing 100 of the fastest-growing purpose-driven companies in the U.S. Register now to secure your seat and get all the details. August 25–27, streaming worldwide.Share the application for the PurposeBuilt100™: Purpose-driven founders deserve recognition. The PurposeBuilt100™ application window is now open—celebrating the fastest-growing companies building profit with purpose. If you know a founder creating real impact and real growth, please share this opportunity. Applications are free and confidential. Explore the program and apply today: PurposeBuilt100.com.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Nominate your MedTech, BioTech or Life Sciences company for the prestigious TAG Awards. The deadline is quickly approaching! Apply before March 13! Use the discount code SUPERPOWER to save 20%!Save the Date! October 20th and 21st will be the Crowdfunding Professional Association Regulated Investment Crowdfunding Summit for 2026. This is the event of the year for everyone in the crowdfunding ecosystem.If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.Manage the volume of emails you receive from us by clicking here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, “Are we quantum safe?” With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-434

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, "Are we quantum safe?" With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Show Notes: https://securityweekly.com/bsw-434

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, "Are we quantum safe?" With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-434

Quantum security has gone from being a theoretical idea filed away for some unknown future date to an urgent requirement driven by quantum computing advances and government and industry guidance. The thought of nation-state adversaries with a quantum computer that can conduct harvest-now-decrypt later attacks and forge digital signatures makes the threat more real than ever to executives, who have started to ask security leaders, "Are we quantum safe?" With Q-day estimates now within 10 years and moving ever closer — and with NIST deprecating existing asymmetric algorithm support in 2030 (and disallowing it entirely by 2035), as well as the increasing nation-state threat — what should security leaders be doing now? Sandy Carielli, VP, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss why technology leaders must work together to prepare for Q-Day. Addressing quantum security requirements is not just a job for the security team. Security, infrastructure, development, emerging tech, risk, and procurement have roles to play in executing a holistic quantum security strategy. Sandy will cover their report, which security leaders should use, to gain executive buy-in and build and execute a quantum security migration plan with stakeholders across the organization. Segment Resources: https://www.forrester.com/report/technology-leaders-must-work-together-to-prepare-for-q-day/RES191420 https://www.forrester.com/blogs/create-a-cross-functional-q-day-team-or-suffer-a-hard-days-night/ In the leadership and communications segment, The Cybersecurity Reckoning: How CISOs Are Preparing for an Era of AI-Driven Threats and Quantum Disruption, Should I stay or should I go?, Are Legacy Metrics Derailing Your Transformation?, and more! Show Notes: https://securityweekly.com/bsw-434

Kelley Hippler is a seasoned Chief Revenue Officer with more than 20 years of global commercial leadership experience. She specializes in driving sustainable revenue growth and transforming sales organizations through strategic planning, disciplined execution, and people-first leadership. Kelley is known as a data-driven and accountability-centered leader who builds scalable teams aligned around a shared vision and clear outcomes.She spent 23 years at Forrester Research and, during her five years as Chief Sales Officer, helped grow company revenue by 51% through organic and inorganic strategies, reaching a company high of $538M in revenue and a $1.13B market cap. Kelley is deeply passionate about developing talent, building cultures of ownership, and driving measurable business impact. Her leadership mantra is: People. Plan. Align. Execute. Win.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Kelley Hippler to explore how authenticity, alignment, and disciplined execution drive modern sales success. Kelley shares insights from her extensive executive leadership experience, including how strong sales and marketing alignment, intentional planning, and people-first leadership create sustainable growth.The conversation highlights the evolving buyer journey, the importance of meaningful customer interactions, and how AI and technology are reshaping sales workflows. Kelley offers practical guidance for sales leaders and professionals on maximizing effectiveness, improving qualification discipline, protecting time, and building trust-centered sales cultures that consistently perform.KEY TAKEAWAYSAuthentic, agenda-free selling builds stronger long-term trust with buyers.Revenue growth starts with people—empowered, aligned sellers drive results.Sales and marketing alignment must be demonstrated through shared action, not just words.Time is a seller's most limited asset and must be protected intentionally.Today's buyers are largely through their journey before engaging sellers—value must show up fast.Strong qualification and disqualification discipline improves win rates and efficiency.AI and technology should support effectiveness, not replace authentic human connection.Culture carriers often outperform quota chasers over the long term.HIGHLIGHT QUOTESSelling from the heart really comes down to leading with authenticity and not an agenda. It's about showing up as a human being first.The best sellers I've come across in my career weren't just quota crushers, but they were actually culture carriers.Your people at the end of the day are the ones who drive your results. I may be a chief revenue officer, but I'm not the one driving revenue.Taking the call is the worst thing you can do. You are wasting that person's time. The best thing you can do is let a seller know if it's not the right time.

Can AI really reorder how business works - not just automate tasks, but redefine entire markets? In this episode, Frazer Anderson sits down with two leading thinkers - Conor Twomey and Ray Wang. They discuss: How AI exponentials fundamentally rewrite productivity and what that means for founders, enterprises, and investors competing with legacy incumbents. The evolving state of enterprise AI adoption - from prototypes to production‑scale agent workflows that transform business outcomes and unit economics. Why scaling enterprise AI depends less on model quality and more on your data foundation, internal coordination, and ability to operationalize agents across real workflows. — Conor Twomey is an accomplished executive with over 15 years of experience in addressing complex data challenges for leading global corporations. He is currently an AI Co-Founder at Stealth Startup. Conor is the former Head of AI Strategy at KX, a pioneer in real-time data analytics and decision intelligence. Under his leadership, KX successfully transitioned from a time-series database company to the Enterprise AI platform of choice for large-scale AI implementations. Before this role, Conor managed a 400-person organization encompassing Presales, Professional Services, Support, Managed Services, and Customer Success Management. Renowned for his insights on data and AI, Conor is a sought-after speaker and contributor on frontier technology topics, including Data, Analytics, Machine Learning, AI, and Generative AI. — Ray Wang, a tech luminary, is the Co-Founder & Chairman of Constellation Research, a Bestselling Author, and a Keynote speaker. Renowned for his insights into digital transformation and enterprise technology, Ray's expertise stems from influential roles at Altimeter Research and Forrester Research. His bestselling books, including "Disrupting Digital Business" and "Everybody Wants to Rule the World," delve deep into the impact of digital technologies on business models.

For three years running, the WealthStack season has officially started the same way: with an unfiltered wealthtech outlook conversation between Shannon Rosic and Davis Janowski, senior technology editor and research analyst at Wealth Management. If 2025 was the year firms finally started using AI, 2026 is shaping up to be the year we find out whether all that tech actually pays the rent. In this annual tech vibe check, Shannon and Davis dig into how AI notetakers quietly reshaped advisor workflows, why agentic AI and “AI operating systems” are the next wave, and what this all means for junior talent, firm structure and the future “Chief AI Officer.” They also explore whether Franken-stacks are really dying, how niche platforms and new lead-gen tools are redefining value, and why cybersecurity and deepfakes may be the biggest underpriced risks on every CTO's roadmap.  Key takeaways: What under-the-radar innovations to watch in the 2026 How data fragmentation limits real AI adoption despite rising tech budgets What agent-based platforms signal about the future of advisor software Why critical thinking remains more valuable than pure AI skills How cybersecurity risks are growing faster than regulatory responses Resources: Listen to WealthStack on Wealth Management Subscribe and listen to WealthStack on Apple Podcasts Subscribe and listen to WealthStack on Spotify Connect with Shannon Rosic: Shannon Rosic WealthStack website Wealth Management Connect with Davis Janowski: LinkedIn: Davis Janowski Instagram: @DavisJanowski About Our Guest: Davis Janowski is a New York-based technology journalist whose work spans consumer, business and the FinTech sectors. Prior to his six years with WM, Janowski worked for Forrester Research as an analyst covering Digital Wealth Management. In edition, he has worked for two FinTech startups, Wealthfront and New York-based FeeX, Inc. (now Pontera). His work covering the advisor tech space began in 2007 when he joined InvestmentNews as the advisor industry's first dedicated technology reporter. His start in tech journalism began as an editor with PC Magazine in 1999 where he later served as an analyst and reviewer. His work has appeared in The New York Times, Wealth Management, Financial Planning, RIABiz, InvestmentNews, PC Magazine, numerous blogs and several books, including Technology Tools for Today’s High Margin Practice. He has also been a speaker and moderator at numerous industry conferences. Outside his day-to-day he is a senior guide for Manhattan Kayak Company in New York City.

Steven Peltzman is the CEO of FeedbackNow, a company that provides real-time customer experience monitoring solutions using physical sensors and digital platforms for spaces like airports, hospitals, and retail locations. Under Steven's leadership, FeedbackNow has deployed its technology in major US airports and leading healthcare facilities, helping organizations move from traditional surveys to actionable, real-time feedback, with proven impact on both customer satisfaction and operational efficiency. Steven's diverse career spans roles as an Air Force officer in stealth technology, CTO at the Museum of Modern Art, and Chief Business Technology Officer at Forrester Research. In this episode… Real-time customer feedback has become one of those ideas that everyone claims to value, yet few organizations truly know how to use. It's easy to gather opinions after the fact, but far harder to understand what's really happening while an experience is unfolding. What if companies could see issues the moment they emerge and fix them before customers even complain? According to Steven Peltzman, a longtime leader in technology-driven customer experience innovation, the answer starts with capturing what people feel in the exact moment they feel it. Drawing from his experience building systems that merge digital intelligence with physical-world interactions, Steven explains that real-time signals reveal patterns surveys will never catch. He shares how airports, hospitals, and convenience stores are transforming operations by reacting instantly to sentiment shifts and predicting problems before they escalate. And with multiple data streams working together, he believes companies can finally bridge the gap between insight and action. In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Steven Peltzman, CEO of FeedbackNow, to discuss how real-time customer feedback is reshaping operations. They explore how sensor-driven insights outperform traditional surveys, how organizations can react and predict issues in the moment, and why certain industries are primed for transformation. Steven also shares how tying feedback to outcomes like revenue unlocks true operational change.

Podcast: Bites & Bytes PodcastEpisode: Realities in the Systems That Produce Our Food with James SlabyPub date: 2025-11-25Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationWhat does a deep fake phone call scamming your grandma have to do with food manufacturing? More than you think. In this episode of Bites and Bytes Podcast, host Kristin King and James Slaby discuss the operational technology challenges in food production—from legacy systems running Windows XP to ransomware threats when production lines go down. James is Director of OT Solutions GTM at Acronis and brings over 20 years of cybersecurity and industry analyst experience from Forrester Research, HFS Research, and technology companies. The conversation covers why food plants can't update their systems, the growing threat of social engineering and deep fakes, and practical strategies like the family password defense. Topics include: Why food manufacturers still run ancient operating systems Deep fake threats and how to protect yourself Air-gapped systems and OT security challenges Social engineering targeting industrial operations Legacy technology in food production environments Whether you're in food manufacturing, cybersecurity, or just curious about the systems behind your food supply, this episode reveals the realities of keeping production running while managing cyber threats. --------------- Guest Contact Information: James Slaby's LinkedIn Company: Acronis Role: Director of OT Solutions GTM at Acronis --------------- Episode Key Highlights ---------------

Dr. Cunningham created the influential Zero Trust Extended (ZTX) Framework at Forrester Research, playing a key role in accelerating global adoption of Zero Trust principles across industries and governments worldwide.

Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn't sound like every other cold email clogging their prospect's inbox.  Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning.  "Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with," he explained, "it's a 2 to 3 minute process to go through each one of these accounts." The traditional approach to AI account planning doesn't solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you're calling doesn't care about any of that, and showing up with generic facts makes you look lazy, not prepared. When you're new to the role, you don't have years of pattern recognition to fall back on. You don't know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they've never heard of. The solution isn't using AI as a search engine. It's using it as a sales assistant with a specific job to do. The Problem With How Most Reps Use AI for Account Planning Here's what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: "Tell me about [Company Name]." The AI spits back: Company history Product offerings Recent press releases Maybe some executive names The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere. This happens because most reps are using AI like a faster Google. They're asking for information instead of asking for intelligence. AI account planning only works when you give the AI a role and a specific outcome to deliver. Not "tell me about this company." Instead, "You're an account executive trying to book a meeting with this company's CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?" How to Set Up AI Agents for Account Planning The difference between a basic AI chat and an AI agent is memory and context. When you create an agent, you're teaching it what kind of output you need every single time. You're not starting from scratch with every account. Here's the framework that works: Step 1: Give Your AI Agent a Clear Role Don't just ask questions. Set up the scenario with urgency and context. For example: "You are an account executive at [Your Company]. You've been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I'm providing, what are the top three business initiatives this person is likely focused on right now?" This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background. Step 2: Feed It the Right Source Material Wikipedia summaries don't help you. But these sources do: Recent press releases about new initiatives or leadership changes LinkedIn posts from executives at the company (especially the person you're calling) Company blog posts about their strategic direction Industry news articles mentioning the company Their "About Us" or "Newsroom" page for current priorities Analyst reports or industry trend pieces relevant to their sector If you're selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren't calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they're trying to build their brand. Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history. Step 3: Ask Follow-Up Questions Based on Persona If you're calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you're talking to. After the initial analysis, ask: "How would these initiatives specifically impact the VP of Marketing's goals this quarter?" Now you have talking points that matter to the person on the other end of the call. Step 4: Validate With Human Intelligence AI gets you 80% of the way there in three minutes instead of fifteen. But you still need to cross-check. Look at LinkedIn. Check recent news. If you have access to account managers or customer success reps who work with similar companies, ask them if the trends you're seeing match reality. AI account planning is a tool, not a replacement for critical thinking. If the output feels off, it probably is. Trust your gut and adjust. How to Turn Research Into Value Messages The goal of account planning isn't to memorize facts about a company. It's to walk into a conversation with an informed hypothesis about what they're trying to accomplish. When you do this right, your opening changes. Instead of starting cold with "Tell me about your role," you can say: "I saw your CEO recently posted about accelerating your digital customer experience, and I'm assuming that's putting some pressure on your team to modernize how you're approaching customer engagement. But I could be completely wrong. What's actually taking up most of your time right now?" Here's how you've impacted your prospect: First, it proves you did real research. Second, it gives the prospect something specific to react to instead of making them explain their entire world from scratch. Third, and this is critical, it still leaves room for discovery. You're not skipping the "What are your biggest challenges?" question. You're earning the right to ask them by showing you've already thought about their business. When prospects talk about their challenges in their own language, you learn how they frame problems, what matters to them, and where your solution might actually fit. Even if your hypothesis is wrong, you've separated yourself from the 90% of reps who show up with nothing. And when you're right, you skip past the surface-level conversation and get straight into the dialogue that matters. That's how you earn credibility as a new account executive, even when you don't have ten years of experience to lean on. Building a Repeatable AI Account Planning Workflow This only scales if you systematize it. You can't rely on remembering the perfect prompt every time or recreating your process from scratch for every account. Create separate agents for different use cases. One for account planning. One for prospecting outreach. One for call preparation. Train each agent for the output you need so you aren't constantly course-correcting. Save your account plans in a central location. The information changes, so plan to refresh your research quarterly. What mattered in Q2 might not matter in Q4, and your account planning needs to reflect that. The key is building a system that you can repeat across your entire territory without burning out. Two to three minutes per account. Not fifteen. Not thirty. That's how you research 50 accounts in a week instead of just five. What This Actually Looks Like in Practice Let's say you're targeting a mid-market software company. You start by checking their LinkedIn. The CEO posted last week about expanding into healthcare verticals. You pull up their blog and find three recent posts about compliance challenges in healthcare tech. You upload screenshots or copy the text into your AI agent and give it the prompt: "You're an AE trying to close this software company in 90 days. The first meeting is with their Chief Revenue Officer. What are the top three priorities they're likely focused on, and how do those connect to the company's broader goals?" The AI analyzes the content and tells you: They're investing heavily in healthcare vertical expansion, but facing longer sales cycles due to compliance requirements They're dealing with the need to build credibility fast in a regulated industry Their CEO has committed to proving ROI in healthcare within two quarters Now you have a hypothesis. The CRO is probably under pressure to close healthcare deals faster while managing a team that doesn't have deep healthcare expertise. That's your angle. You cross-check this with LinkedIn and see that the CRO has been engaging with posts about sales enablement in complex verticals. You look at recent news and find they just hired a VP of Healthcare Sales. Everything lines up. Your outreach message writes itself. You're not pitching. You're acknowledging what they're working on and offering a perspective on how companies in similar situations have approached the same problem. What to Do After the Meeting Your AI workflow doesn't end when the call does. This is where most reps leave value on the table. After your meeting, take the transcript from your call recording tool (Fathom, Gong, Chorus, whatever you use) and upload it to your AI agent.

Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn't sound like every other cold email clogging their prospect's inbox.  Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning.  "Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with," he explained, "it's a 2 to 3 minute process to go through each one of these accounts." The traditional approach to AI account planning doesn't solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you're calling doesn't care about any of that, and showing up with generic facts makes you look lazy, not prepared. When you're new to the role, you don't have years of pattern recognition to fall back on. You don't know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they've never heard of. The solution isn't using AI as a search engine. It's using it as a sales assistant with a specific job to do. The Problem With How Most Reps Use AI for Account Planning Here's what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: "Tell me about [Company Name]." The AI spits back: Company history Product offerings Recent press releases Maybe some executive names The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere. This happens because most reps are using AI like a faster Google. They're asking for information instead of asking for intelligence. AI account planning only works when you give the AI a role and a specific outcome to deliver. Not "tell me about this company." Instead, "You're an account executive trying to book a meeting with this company's CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?" How to Set Up AI Agents for Account Planning The difference between a basic AI chat and an AI agent is memory and context. When you create an agent, you're teaching it what kind of output you need every single time. You're not starting from scratch with every account. Here's the framework that works: Step 1: Give Your AI Agent a Clear Role Don't just ask questions. Set up the scenario with urgency and context. For example: "You are an account executive at [Your Company]. You've been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I'm providing, what are the top three business initiatives this person is likely focused on right now?" This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background. Step 2: Feed It the Right Source Material Wikipedia summaries don't help you. But these sources do: Recent press releases about new initiatives or leadership changes LinkedIn posts from executives at the company (especially the person you're calling) Company blog posts about their strategic direction Industry news articles mentioning the company Their "About Us" or "Newsroom" page for current priorities Analyst reports or industry trend pieces relevant to their sector If you're selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren't calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they're trying to build their brand. Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history. Step 3: Ask Follow-Up Questions Based on Persona If you're calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you're talking to. After the initial analysis, ask: "How would these initiatives specifically impact the VP of Marketing's goals this quarter?" Now you have talking points that matter to the person on the other end of the call. Step 4: Validate With Human Intelligence AI gets you 80% of the way there in three minutes instead of fifteen. But you still need to cross-check. Look at LinkedIn. Check recent news. If you have access to account managers or customer success reps who work with similar companies, ask them if the trends you're seeing match reality. AI account planning is a tool, not a replacement for critical thinking. If the output feels off, it probably is. Trust your gut and adjust. How to Turn Research Into Value Messages The goal of account planning isn't to memorize facts about a company. It's to walk into a conversation with an informed hypothesis about what they're trying to accomplish. When you do this right, your opening changes. Instead of starting cold with "Tell me about your role," you can say: "I saw your CEO recently posted about accelerating your digital customer experience, and I'm assuming that's putting some pressure on your team to modernize how you're approaching customer engagement. But I could be completely wrong. What's actually taking up most of your time right now?" Here's how you've impacted your prospect: First, it proves you did real research. Second, it gives the prospect something specific to react to instead of making them explain their entire world from scratch. Third, and this is critical, it still leaves room for discovery. You're not skipping the "What are your biggest challenges?" question. You're earning the right to ask them by showing you've already thought about their business. When prospects talk about their challenges in their own language, you learn how they frame problems, what matters to them, and where your solution might actually fit. Even if your hypothesis is wrong, you've separated yourself from the 90% of reps who show up with nothing. And when you're right, you skip past the surface-level conversation and get straight into the dialogue that matters. That's how you earn credibility as a new account executive, even when you don't have ten years of experience to lean on. Building a Repeatable AI Account Planning Workflow This only scales if you systematize it. You can't rely on remembering the perfect prompt every time or recreating your process from scratch for every account. Create separate agents for different use cases. One for account planning. One for prospecting outreach. One for call preparation. Train each agent for the output you need so you aren't constantly course-correcting. Save your account plans in a central location. The information changes, so plan to refresh your research quarterly. What mattered in Q2 might not matter in Q4, and your account planning needs to reflect that. The key is building a system that you can repeat across your entire territory without burning out. Two to three minutes per account. Not fifteen. Not thirty. That's how you research 50 accounts in a week instead of just five. What This Actually Looks Like in Practice Let's say you're targeting a mid-market software company. You start by checking their LinkedIn. The CEO posted last week about expanding into healthcare verticals. You pull up their blog and find three recent posts about compliance challenges in healthcare tech. You upload screenshots or copy the text into your AI agent and give it the prompt: "You're an AE trying to close this software company in 90 days. The first meeting is with their Chief Revenue Officer. What are the top three priorities they're likely focused on, and how do those connect to the company's broader goals?" The AI analyzes the content and tells you: They're investing heavily in healthcare vertical expansion, but facing longer sales cycles due to compliance requirements They're dealing with the need to build credibility fast in a regulated industry Their CEO has committed to proving ROI in healthcare within two quarters Now you have a hypothesis. The CRO is probably under pressure to close healthcare deals faster while managing a team that doesn't have deep healthcare expertise. That's your angle. You cross-check this with LinkedIn and see that the CRO has been engaging with posts about sales enablement in complex verticals. You look at recent news and find they just hired a VP of Healthcare Sales. Everything lines up. Your outreach message writes itself. You're not pitching. You're acknowledging what they're working on and offering a perspective on how companies in similar situations have approached the same problem. What to Do After the Meeting Your AI workflow doesn't end when the call does. This is where most reps leave value on the table. After your meeting, take the transcript from your call recording tool (Fathom, Gong, Chorus, whatever you use) and upload it to your AI agent. Then ask specific questions:

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world ‘hit zero' or came close to it: Failure is ‘the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-419

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world 'hit zero' or came close to it: Failure is 'the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Show Notes: https://securityweekly.com/bsw-419

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world 'hit zero' or came close to it: Failure is 'the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-419

Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust? Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm's destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success. In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world 'hit zero' or came close to it: Failure is 'the gift', The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more! Show Notes: https://securityweekly.com/bsw-419

This episode features Dr. Chase Cunningham, Chief Strategy Officer at Demo-Force.com.Widely known as “Dr. Zero Trust”, he's the creator of the Zero Trust Extended Framework and former Forrester principal analyst. With decades of experience supporting the NSA, U.S. Navy, FBI Cyber, and other government missions, Chase brings deep expertise on how nation-states wage digital conflict.In this episode, Chase explains how China, Russia, and North Korea use cyber operations to advance long-term strategic goals, why critical infrastructure has become a silent battlefield, and why attribution makes retaliation so difficult. He shares practical guidance for hardening defenses, outpacing common attackers, and avoiding becoming the “slowest gazelle in the herd.”This is a sobering look at how geopolitics fuels cyber risk, and the urgent realities every security leader must prepare for now.Guest Bio Creator of the Zero Trust eXtended framework and a cybersecurity expert with decades of operational experience in NSA, US Navy, FBI Cyber, and other government mission groups, Chase is responsible for ZTEdge's overall strategy and technology alignment. Chase was previously VP and Principal Analyst at Forrester Research; Director of Threat Intelligence for Armor; Director of Cyber Analytics for Decisive Analytics; and Chief Cryptologic Technician, US Navy. He's the author of the Cynja series and Cyber Warfare: Truth, Tactics, and Strategies.Guest Quote" Putin has even been noted as saying that chaos is the goal. You do that via cyber. You don't do that by putting boots on ground anymore. That is very important for everybody that's connected or digital to understand, you are operating in a live fire battlefield environment. You're not just on the internet.”Time stamps 01:04 Meet Dr. Chase Cunningham: Dr. Zero Trust 02:47 The Fifth Horseman: Cyber Threats 04:24 Geopolitical Implications of Cyber Warfare 09:05 Understanding China's Approach to Cyber 17:27 Breaking Down Defensive Cyber 20:17 Understanding North Korea's Approach to Cyber 22:25 Russia's Cyber Chaos Tactics 24:35 Cyber Leadership Gaps in the U.S. Government 27:22 Final Thoughts and AdviceSponsorThe HIP Podcast is brought to you by Semperis, the leader in identity-driven cyber resilience for the hybrid enterprise. Trusted by the world's leading businesses, Semperis protects critical Active Directory environments from cyberattacks, ensuring rapid recovery and business continuity when every second counts. Visit semperis.com to learn more.LinksConnect with Chase on LinkedInLearn more about Demo-Force.comChase's HIPConf 2024 Talk: Cyber Threat: The Fifth Horseman of the Apocalypse Connect with Sean on LinkedIn Don't miss future episodesRegister for HIP Conf 2025Learn more about Semperis

In this weeks' Scale Your Sales Podcast episode, my guest is Kelly Hippler.   Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication.   In today's episode of Scale Your Sales podcast, Kelley shares how prioritizing employee well-being and development fosters trust, loyalty, and stronger customer relationships. She underscores the importance of understanding team dynamics and customer experience before shaping strategy, and how often-overlooked practices—such as coaching front-line managers and gathering qualitative feedback—can drive lasting success. Janice and Kelley also challenge the “growth at all costs” mindset, exploring how data and AI can empower productivity when applied thoughtfully.   Welcome to Scale Your Sales Podcast, Kelly Hippler.     Timestamps: 00:00 People-Centric Sales Leadership 03:07 Sales Leaders Face Tenure Pressure 09:14 Sales Strategy: Data-Driven Planning 11:26 Boosting Sales Productivity with Strategic Planning 14:06 Importance of Training Sales Managers 16:58 Revamping Sales Promotion Culture 21:07 AI: Enhancing, Not Replacing, Teams 23:30 AI: Enabler, Not Threat 29:40 Employee Feedback Fuels Sustainable Growth 30:57 Inspiring Leadership at Forrester   https://www.linkedin.com/in/kelley-hippler/   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com   LinkedIn: https://www.linkedin.com/janice-b-gordon/   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog: https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSales   And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

This week's episode marks the second edition  of "The Analysts" once again bringing together the sharpest minds in global retail. This time we welcome Sucharita Kodali, Vice President & Principal Analyst at Forrester Research, and Neil Saunders, Managing Director at GlobalData Retail for a lively, insight rich discussion about the future of retail.The episode kicks off with U.S. retail sales results from the NRF/CNBC Retail Monitor and the US Census Bureau, which showed surprisingly strong growth despite inflation, tariffs, and shaky consumer sentiment. Neil and Sucharita explain why inflation-adjusted numbers tell a more modest story, while digging into the growing disconnect between historically low consumer confidence and healthy sales. They highlight how wealth concentration and media filter bubbles distort the economic picture, making retail performance appear stronger or weaker depending on perspective."The Analysts" then turn to the state of mega-brand retail turnarounds. Neil delivers a tough assessment of Kohl's—calling it the “turnaround that never happened”—while offering cautious optimism on Macy's and Gap, which are showing small but real signs of progress. Sucharita points to structural weaknesses in department stores but also notes resilience in Walmart, Costco, and dollar stores. Together, they weigh how tariffs, operational missteps, and consumer shifts complicate recovery.Next up: AI in retail. Sucharita underscores that artificial intelligence isn't new—retailers have relied on it for years in pricing, supply chain, and labor planning. The novelty lies in generative AI and so-called “agentic AI,” which she characterizes as incremental rather than revolutionary thus far. The panel agrees that while these tools can deliver efficiency, they're unlikely to transform the top or bottom line soon—though Amazon's deep AI and automation investments continue to give it a strategic edge.Looking ahead, holiday forecasts are mixed. Deloitte predicts growth under 3.5%, while eMarketer forecasts just 1.2%. Neil and Sucharita expect more resilience driven by consumers' determination to celebrate. The panel also highlights Amazon's bold logistics move to fulfill orders for Walmart and Shein, underscoring its unmatched infrastructure advantage.The discussion closes with Steve, Michael, Neil and Sucharita each offering what's on their radar screen, including Saks Global's financial turbulence, macroeconomic signals like inflation and jobs data, and AI's potential labor impacts.  About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of Above the Business, Bradley Hamner interviews Bruce Temkin, often referred to as the "Godfather of Customer Experience" and host of the Humanity At Scale: Redefining Leadership podcast. They dive deep into navigating complexity and uncertainty at scale, the power of reflection cycles, and how leaders can provide clarity to their teams—even when they don't feel clear themselves."Working above the business is understanding that whatever we do, whatever business you have, we're impacting people, we're impacting employees, we're impacting customers, and we're impacting the communities in which we serve."Bruce Temkin is a pioneer in human experience management and trusted executive advisor. He helped define the fields of Customer Experience, Employee Experience, and Experience Management, reshaping how organizations serve their most important stakeholders. Bruce founded the Qualtrics XM Institute, co-founded the Customer Experience Professionals Association, led Temkin Group, and was Forrester Research's most-read analyst for 13 consecutive quarters.Four Core Leadership Behaviors Bruce TeachesGuide with purpose.Embrace your values.Cultivate lasting trust.Act with empathy.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness franchises, and youth soccer organizations. As the nation's largest accounting and financial advisory firm for insurance agencies, Club Capital proudly serves over 1,000 agency locations across the country—and we're just getting started. With Club Capital, you get more than just services; you get a dedicated account manager backed by a team of specialists committed to your success. From monthly accounting and tax preparation to CFO services and innovative digital marketing, we've got you covered. Ready to experience the transformative power of Club Capital? Schedule your free demo today at club.capital and see the difference firsthand. Make sure you mention you heard about us on the Above The Business podcast to get 50% off your one time onboarding fee!Autopilot Recruiting helps small business owners solve their staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every single business day - optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities. With their continuous, hands-off recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates, all without paying any hiring fees or commissions. More money & more freedom: that's what Autopilot Recruiting help business owners achieve. Visit https://www.autopilotrecruiting.com/ and don't forget to mention you heard about us on the Above The Business podcast.Direct Clicks is built is by business owners, for business owners. They specialize in custom marketing solutions that deliver real results. From paid search campaigns...

Zero Trust: The Future of Cybersecurity with John Kindervag In this episode, Jim Love brings in John Kindervag, a globally recognized cybersecurity expert and the 'Godfather of Zero Trust,' to discuss the fundamentals and evolution of the Zero Trust model. With over 25 years of experience, John shares his journey from installing firewalls to pioneering the Zero Trust model during his time at Forrester Research. He explains the Five-Step Methodology for implementing Zero Trust and touches on the pivotal role policies play in cybersecurity. The discussion also covers the cultural and strategic aspects of cybersecurity, offering insights for both beginners and seasoned professionals. Tune in for an engaging conversation that dives deep into protecting your organization's critical assets. 00:00 Introduction and Replay Announcement 00:43 Cybersecurity Today: Weekend Edition 01:44 Meet John Kindervag: The Godfather of Zero Trust 02:08 The Birth of Zero Trust 04:31 Forrester Research and Zero Trust Development 08:30 Implementing Zero Trust: Challenges and Successes 17:50 Risk vs. Danger in Cybersecurity 26:05 Cultural Issues in Cybersecurity 31:01 Farmers and Technology 32:06 The Importance of IT in Business 32:44 Introduction to Zero Trust Methodology 32:59 Five Steps to Implement Zero Trust 33:32 Mapping Transaction Flows 34:43 Custom Architecture for Zero Trust 35:13 Defining Policies with the Kipling Method 36:22 Monitoring and Maintaining Zero Trust 39:05 Challenges and Success Stories in Zero Trust 42:20 Microsegmentation and Protect Surfaces 45:57 AI and Zero Trust 49:40 Advice for Implementing Zero Trust 53:48 Decision-Making and Leadership in Cybersecurity 57:37 The Future of Zero Trust 59:25 Conclusion and Final Thoughts

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Show Notes: https://securityweekly.com/bsw-412

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-412

With volatility now the norm, security and risk leaders need practical guidance on managing existing spending and new budgetary necessities. Where should they look? Jess Burn, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss Forrester's Budget Planning Guide 2026: Security And Risk. This data-and-insights-driven report provides spending benchmarks and recommendations that will help you budget for an unpredictable near term while enabling the business and mitigating the most critical risks facing your organization. If you're preparing your 2026 budgets, don't miss this interview where you'll learn where to invest, divest, and experiment. From the buzzing floors of BlackHat 2025 in Las Vegas, CyberRisk TV brings you an exclusive sit-down with Danny Jenkins, CEO & Co-Founder of ThreatLocker. In this high-energy interview, host Doug White dives deep into the real-world challenges of FedRAMP compliance, the million-dollar prep lessons, and the critical importance of secure configurations. Danny shares unfiltered insights into Defense Against Misconfigurations — ThreatLocker's new approach that helps organizations lock down endpoints, enforce application control, and spot hidden risks before attackers do. From Russian-made 7Zip to Chinese coupon clippers lurking in browsers, the conversation reveals shocking examples of threats hiding in plain sight. Whether you're a cybersecurity pro, IT leader, or compliance specialist, this interview offers a rare, behind-the-scenes look at the pain, process, and payoff of operating at the highest security standards in the industry. Segment Resources: https://threatlocker.com/platform/defense-against-configuration?utmsource=cyberriskalliance&utmmedium=sponsor&utmcampaign=blackhat25q325&utmcontent=blackhat25&utm_term=podcast This segment is sponsored by ThreatLocker. Visit https://securityweekly.com/threatlockerbh to learn more about them! Live from the CyberRisk TV studio at Black Hat 2025 in Las Vegas, host Matt Alderman sits down with Matt Muller, Field CISO at Tines, for a deep-dive into how Security Operations Centers must evolve. From blowing up the outdated tier system to empowering junior analysts with AI, this conversation uncovers the real strategies driving next-gen cyber defense. Muller explains why traditional SOC models create burnout, how AI can flatten team structures, and why measuring the right metrics—like Mean Time to Detect—is critical for success. They tackle the balance of human + AI orchestration, the security challenges of non-human identities, and how to rethink access controls for a machine-augmented future. If you care about SOC transformation, AI-driven security workflows, and cyber resilience at scale, this is the conversation you can't afford to miss. Watch until the end for practical insights you can start applying today in your own security operations. This segment is sponsored by Tines. Visit https://securityweekly.com/tinesbh to learn more about them! Show Notes: https://securityweekly.com/bsw-412

Sam Stern shares his unique perspective on bridging strategic insights with practical execution. He dives deep into the nuances of translating feedback into internal improvements at LinkedIn, highlighting the value of member voices in shaping user-centric solutions. Sam underscores the importance of emotional memory in customer experience design, emphasizing that people remember how moments felt more than they recall the details. Drawing inspiration from psychological principles like the Peak-End Rule, he illustrates how LinkedIn designs experiences that create memorable moments during major career milestones—such as job changes or layoffs—strengthening user engagement and loyalty. Sam also shares how service design has enabled closer collaboration with product teams, allowing for a more systemic impact on the user journey. Another key topic discussed is the evolving role of AI in customer experience. Sam foresees a future where AI agents become integral collaborators, requiring human oversight and ethical consideration. He advocates for creating seamless, emotionally resonant experiences by blending technology with thoughtful design. Throughout the conversation, he stresses the critical need to speak the language of stakeholders internally to drive alignment and sustainable change—an often-overlooked element in transformation efforts. The Top 3 Key Learnings 1. Design for Memory, Not Just Interaction: Customers don't remember every moment—they remember how the experience made them feel. Designing for emotional peaks during key life events (like job transitions) creates lasting loyalty. 2. Speak the Language of Your Stakeholders: Internal success depends on your ability to frame CX improvements in terms others care about. Building trust and using stakeholder-relevant language is essential to gain traction. 3. Service Design Enables Systemic Impact: By combining CX principles with service design tools like journey maps and blueprints, teams can align better with product and operational functions to deliver holistic, integrated solutions. About Sam Stern Currently, Sam leads the Service Design team at LinkedIn, responsible for creating delightful experiences for the platform's 1 billion members and customers. He has also created 3 LinkedIn Learning courses on Customer experience enjoyed by more than 100,000 learners to date. Sam has his own podcast, CX Patterns, which you can find on any of your favorite podcast hosting platforms. Previously, Sam started a customer experience team for the sneaker company New Balance, and before that was a CX analyst at Forrester Research, covering customer-centric culture, employee experience, and CX governance, and working with past CX Goalkeeper guests like Maxie Schmidt, Bruce Temkin and Natalie Petouhoff. Resources LinkedIn: https://www.samsterncx.com/ https://www.samsterncx.com/ Please, hit the follow button: Apple Podcast: http://cxgoalkeeper.com/apple Spotify: http://cxgoalkeeper.com/spotify We'd love to hear your thoughts — leave a comment and share your feedback! Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ About Gregorio Uglioni: Transforming Business Into Value Generating Engines - Creating Long-Lasting Impact Leveraging Customer Experience - Host Of The Globally Recognized CX Goalkeeper Podcast “Customer Experience Goals” - Speaker at global events & at podcasts - Judge at International Awards - CX Lecturer for several institutions Listen to more podcasts on The Agile Brand network here: https://agilebrandguide.com/the-agile-brand-podcasts/

Kelley and I had a great conversation about her sales career - some of the highlights below:  As a seasoned Chief Revenue Officer with over 20 years of global commercial leadership experience, Kelley specializes in driving sustainable revenue growth and transforming sales organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication. She values success, accountability, and perseverance, ensuring she leads with a strong will to win while empowering others to align with a shared vision and building teams that scale. Kelley thrives in scaling B2B businesses through modernized go-to-market strategies, optimizing operational efficiency, and building high-performing teams. Whether revitalizing mature organizations or starting from scratch, she's consistently delivered top- and bottom-line growth while navigating ambiguity and executing on ambitious targets. Currently, Kelley is Chief Revenue Officer at Briefly Legal, where her leadership spans marketing, business development, and customer success, all with a focus on creating scalable processes and fostering collaboration across functions. During her five years as Chief Sales Officer (CSO) at Forrester Research, her team grew company revenues 51% through organic and inorganic growth, reaching a company high $538m in revenue and $1.13b in market cap. More about Kelley: https://www.linkedin.com/in/kelley-hippler/  More about Women Sales Pros - we have a website, we are on LinkedIn, Facebook, and Instagram. @womensalespros  Subscribe to our 2x a month news, and share the podcast with others! We'd love a 5 star rating and comments on iTunes if you are so moved! It really makes a difference.  subscribe: https://bit.ly/thewspnews Contribute: https://forms.gle/v9rRiPDUtgGqKaXA6 Past News Issues: bit.ly/past_news_issues https://womensalespros.com/podcast/   

Industrial Talk is talking to Sandy Carielli, Vice President at Forrester Research about "Quantum Computing Cybersecurity". Scott Mackenzie and Sandy Carielli discuss the implications of quantum computing on cybersecurity. Quantum computers could potentially break today's public key cryptography, compromising data security. Carielli highlights the importance of transitioning to new, quantum-resistant algorithms, such as those developed by NIST. She emphasizes the urgency for organizations, especially government agencies and financial institutions, to start this migration process. Carielli also warns of the "harvest now, decrypt later" attack scenario, where data is intercepted today and decrypted later with a future quantum computer. The conversation underscores the need for proactive measures to ensure digital trust and security. Action Items [ ] Conduct a cryptographic discovery exercise to inventory the algorithms and protocols currently in use across the organization. [ ] Bring together a cross-functional team to assess the organization's exposure to quantum computing threats and start the process of migrating to post-quantum cryptography. [ ] Incorporate requirements for quantum-resistant cryptography in procurement processes and vendor SLAs. [ ] Prioritize the migration of high-value, long-term data and systems that rely on digital signatures. Outline Introduction and Purpose of Industrial Talk Podcast Scott MacKenzie thanks listeners for their support and highlights the platform's dedication to celebrating achievements and amplifying messages. Scott MacKenzie praises Sandy Carielli from Forrester Research for her contributions to quantum computing and cybersecurity. The conversation aims to explore the transformative impact of quantum computing on cybersecurity. Scott MacKenzie's Perspective on Innovation and Technology Scott MacKenzie discusses the importance of creating content and demonstrating the human side of professionals in various industries. He emphasizes the need for companies to adapt to new technologies and innovations to remain successful. Scott MacKenzie shares themes from his conversations with industrial leaders, such as the importance of education, collaboration, and innovation. He highlights the need for companies to be nimble, trusted, and passionate about solving challenges. Introduction to Sandy Carielli and Quantum Computing Scott MacKenzie introduces Sandy Carielli and her work at Forrester Research on quantum computing and cybersecurity. Sandy Carielli explains the process of selecting topics for research at Forrester, including trends, market exposure, and regulatory changes. The conversation touches on the rapid evolution of technologies and the importance of staying current. Sandy Carielli mentions the annual top 10 emerging technologies report published by Forrester. Quantum Computing and Its Impact on Cybersecurity Sandy Carielli provides an overview of quantum computing and its potential to break today's public key cryptography. She explains the concept of public key cryptography and its role in securing communications and transactions. The discussion covers the potential risks posed by nation-states developing quantum computers and the need for cybersecurity measures. Sandy Carielli highlights the efforts to develop new cryptographic algorithms resistant to quantum computers. Preparing for Quantum...

Do you mean big companies really hire spies to prevent fraud and criminal activities? Yes, but more Betty Crocker and less James Bond.   Our guest today,  Jean Hughey was adjusting to a cross country move and so she looked for a part time job.  She didn't expect to wind up as a spy for a one of the US' biggest companies.  She turned out to be pretty good at it. Dorothy observes, "This seemed a wild story to me and I wondered if companies still hired spies. I easily found 6 different companies that provide what they now call company monitoring. When Jean Hughey started as a spy for Amtrak from 2004 to 2008 she recalls that she was cautioned to remember that "I'm not James Bond." She recalls, "I was an employee of Amtrak as a computer programmer, when my husband retired at 55 as the National Agricultural engineer in Washington DC.  My boss introduced me to The Protection Unit and they wanted me to be a spy on the west coast. They had people working on the east coast, but were anxious to see how I would do on the west coast. "They sent me emails with information on what employee to observe and which train to ride." Jean had to work out a method of recording her observations of subjects. (spread sheet in a puzzle book).   Also the report had to include description of employee and how they handled the interaction. "After the observation was over I had to write up a report and send the spread sheet with the time and items bought in the cafe car. and who was the LSA. "Amtrak compared my observations with the register receipt that the LSA turned in." Some observations: In cafe car: Box over register so customers couldn't see what the LSA entered. LSA sold items that were brought on board (water etc) and pocketed the money. Getting on train: Conductor being observed. Paying cash (kicked off train - yelled at by conductor) Had to go to Seattle to an Amtrak Court to testify about one LSA (Lead Service Attendant) who was fired. He was the one who put the box over the register and pocketed the money for items. I got threats from this employee but nothing came from it. " The notes are very cryptic and spy-like.  It's a wonder anyone ever got out of there alive.  Last month, news surfaced that major companies like Walmart, Starbucks, Delta and Chevron were using AI to monitor employee communications. The reaction online was swift, with employees and workplace advocates worrying about a loss of privacy. But experts say that while AI tools might be new, watching, reading and tracking employee conversations is far from novel. AI might be more efficient at it — and the technology might raise some new ethical and legal challenges, as well as risk alienating employees — but the fact is workplace conversations have never really been private anyway. “Monitoring employee communications isn't new, but the growing sophistication of the analysis that's possible with ongoing advances in AI is,” said David Johnson, a principal analyst at Forrester Research. Thanks, Jean, We'll be watching for spies on our next long distance trip. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI.  With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and now Aspida, Alex shares how major shifts like data warehousing, virtualization and cloud adoption have shaped his perspective. He explains why AI is just the latest in a long line of tech evolutions—and how businesses that focus on people, processes and purpose will adapt best. Alex also digs into practical frameworks that have helped him lead through change, like agile methodology, product-aligned teams and shared accountability. If you're wondering how to encourage innovation, overcome resistance to AI, or foster collaboration across silos, this episode delivers a ton of insight in a conversational, accessible way.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Alex Seidita: Alex Seidita is Chief Information Officer (CIO) of Aspida. Alex is a seasoned IT professional with three decades of experience in leadership and implementation of IT systems. Prior to joining Aspida, Alex was SVP, CIO Latin America IT for MetLife. He has worked and led teams in multiple industries, including telecommunications (terrestrial, cellular & satellite), financial services, military avionics, retail, and insurance, and he has held leadership roles at such companies as Citibank, The Home Depot, and First Data. Alex has experience in creating an enterprise architecture team, and under his leadership, First Data was named a winner of the 2011 Enterprise Architecture Award, by InfoWorld and Forrester Research. Alex holds a bachelor's degree in computer science from Florida Institute of Technology. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Marketing isn't just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.That's the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing Officer at Resilio.Together, we explore what B2B marketers can learn from narrative consistency, egoless collaboration, and why it's time to stop making “content” and start telling stories that actually matter.About our guest, Adam KranitzAdam leads the marketing organization at Resilio, responsible for demand marketing, brand, and corporate communications. He is an experienced technology marketing leader with expertise in building and leading global marketing teams and strategies that grow revenue, increase product adoption, and build mindshare with competitive differentiation.Adam has led vision, strategy, and execution for all facets of B2B technology marketing, aligned with sales teams, for publicly traded technology firms, including Avid (NASDAQ: AVID) and Paychex (NASDAQ: PAYX), and SaaS start-ups, including CloudCheckr (acquired by NetApp) and LucidLink.Adam's customer-centric marketing approach has recently produced industry leadership recognition for his companies with a G2 Leader Report for Cloud File Storage and category leader in Cloud Management Wave report by Forrester Research.What B2B Companies Can Learn From Jim Henson Idea Man:Entertainment first, selling second. Jim Henson's early commercials didn't start with a coffee can—they started with chaos, characters, and charm. Adam puts it plainly: “Do we wanna beat people over the head with the technical benefits of the product, or do we wanna entertain and educate our prospects?” The goal isn't to pitch—it's to engage. Use storytelling to earn attention before you explain the value.Narrative consistency pays off. Kermit hasn't changed. Neither should your core brand story. “If we haven't landed our message and are consistently delivering it over time, through multiple channels… what have you created?” Adam asks. Like the Muppets, your brand needs to adapt across formats but stay true to character. A consistent voice builds trust—and keeps you top of mind.Let your experts do the talking. Your audience doesn't want to hear from the brand. They want to hear from the people behind it. “Nobody wants to see an AI talking head avatar… You've got smart people in your organization, it's your job as marketers to coach them up.” For Resilio, spotlighting their CTO, CPO, and CEO on LinkedIn unlocked real results. Empower your experts. That's who your buyers want to meet.Quote*“The best part of my job is when I get to get on a platform like this and do a video interview with one of our customers… and then they kind of unprompted will talk about how much they love Resilio… That magic moment where it clicked for them—that is just magic.”Time Stamps[0:55] Meet Adam Kranitz, Chief Marketing Officer at Resilio[00:56] Why Jim Henson Idea Man?[04:01] The Role of CMO at Resilio[05:31] Origins of Jim Henson Idea Man Documentary[13:07] The Creative Genius of Jim Henson[25:14] B2B Marketing Takeaways from Jim Henson[38:37] The Power of Serialized Content[42:49] The Importance of Video in Modern Marketing[52:59] Final Thoughts and TakeawaysLinksConnect with Adam on LinkedInLearn more about ResilioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In the latest episode of the Remarkable Retail podcast, co-hosts Steve Dennis and Michael LeBlanc return with Part Two of “The Analysts," which featues three of the retail industry's most respected thought leaders—Sucharita Kodali (VP & Principal Analyst, Forrester Research), Neil Saunders (Managing Director, GlobalData Retail), and Simeon Siegel (Managing Director, BMO Capital Markets).But first, Michael and Steve unpack a news cycle packed with volatility. They begin by exploring the ripple effects of renewed Middle East conflict and its impact on oil prices, inflation, and economic sentiment. From there, the duo tackle the Trump administration's intensifying immigration enforcement and its chilling effect on the U.S. labor force—particularly in agriculture, hospitality, and retail. Shoppers are anxious, workers are disappearing, and companies are bracing for cost spikes.The episode then zooms into earnings season, with fresh data from RH (Restoration Hardware), Inditex (Zara), and Victoria's Secret. RH defies expectations with revenue gains despite a sluggish home goods sector, while Zara and Victoria's Secret warn of tariff-related turbulence ahead. Steve and Michael also sound the alarm on a string of cyberattacks, including the Victoria's Secret hack and a Whole Foods supplier breach, painting a stark picture of retail's digital vulnerabilities.Then it's time for “The Analysts” segment. Sucharita Kodali explains the hype—and the misunderstanding—around Agentic AI, warning retailers of its disintermediating potential if shopping bots take hold. The panel weigh in on the future of department stores, urging traditional retailers to rethink their value proposition, especially as beauty shifts to standalone players like Sephora, Blue Mercury, and Ulta.From TikTok's uncertain future to retail media network fatigue, the lightning round keeps the insights flowing with wit and depth. The panel also lifts up up-and-coming remarkable brands like Vuori, Alo Yoga, and Eleventy as ones to watch. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-398

During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Show Notes: https://securityweekly.com/bsw-398

During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-398

This episode is sponsored by Netsuite by Oracle, the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more.NetSuite is offering a one-of-a-kind flexible financing program.    Head to  https://netsuite.com/EYEONAI to know more. AWS partnered with Forrester Research to understand how software providers (ISVs), in particular, plan to drive profitable growth with generative AI, how they are uniquely approaching generative AI development, and the key challenges they're facing.   In this conversation with Jeffrey Hammond, Global ISV Product Strategist at AWS, he dives into the findings of the research and discusses how — particularly with AWS's help — ISVs can drive profitable growth and succeed in the gen AI gold rush.   Jeffrey helps software product management leaders leverage AWS cloud services to accelerate product delivery, create new revenue streams, reduce technical debt, and optimize operational costs.   You'll learn: Why “toil reduction” is the fastest path to GenAI ROI How AWS's GenAI Innovation Center helps companies cut costs and ship faster What most ISVs get wrong about trust, security, and customer communication The secret to scalable AI product pricing—and what Canva got right Why agentic workflows and federated models are the next frontier in software   Whether you're building on AWS or just exploring GenAI adoption, this conversation is packed with frameworks, examples, and strategy. Stay Updated: Craig Smith on X:https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI (00:00) The Future of Work with Generative AI   (03:20) Inside AWS: How Jeffrey Supports AI Innovation   (06:00) What the Forrester Survey Reveals About AI Adoption   (09:15) From Hype to Value: Building Real GenAI Use Cases   (13:45) How ISVs Are Reducing Toil and Driving Efficiency   (17:10) Balancing Innovation with Trust and Security   (22:00) AWS Programs That Help ISVs Win with AI   (28:00) GenAI Product Strategy: Accuracy, Cost & Pricing Models   (34:30) Overcoming Infrastructure Challenges in GenAI   (39:45) The Rise of Agentic Workflows and Interoperability   (46:00) The Biggest Tech Disruption in Decades?

We meet Waverly Deutsch not as a Chicago Booth professor or coach for entrepreneurs, but as a real human navigating career decisions in a world that often asks us to pick between passion and practicality. From falling in love with theater to entering computer science as one of only three women in a class of 30, Waverly's story is one of blending head and heart across every career twist. She shares the real story behind leaving academia for Forrester Research, breaking down in a meeting and still making her case, and learning how to navigate gut instinct and logic without losing either. For Gen Xers raised on rules, she shows what it means to rewrite your own—with emotional truth and strategic clarity.>>Two Majors, One Mindset“I ended up with two majors—one in theater and one in computer science.”Waverly explains how her early passions—performance and programming—formed a lifelong blend of emotion and logic.>>Early Outsider, Early Awareness“There were three or four women in a class of 30.”She shares what it was like being one of the only women in computer science, and how that shaped her views on identity and acceptance.>>Teaching as a Lifelong Thread“I knew that what I wanted to do was teach. That was truly my calling.”From undergrad to her PhD in theater history, teaching remained her throughline—even as industries changed.>>Forrester and the First Real Pivot“I was employee number 27.”She tells the story of joining Forrester Research during its startup phase, helping it scale through the internet boom, and falling in love with entrepreneurship.>>The Crying Meeting“George, I can cry and think at the same time.”Waverly recounts the pivotal moment when she stopped hiding her emotions at work—and started integrating her whole self into how she leads._________________________Connect with Us:Host: Vince Chan | Guest: Waverly Deutsch  --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.EdTech Leadership Awards 2025 Finalist.15 Million+ All-Time Downloads.80+ Countries Reached Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>150,000+ are outgrowing. Act Today.

One thing is constant in retail: change. Innovation is the cornerstone of the industry. We're joined by Seth Webb, executive vice president of Tusk Strategies, and Sucharita Kodali, vice president and principal analyst of Forrester Research, to discuss the transformative trends, cutting-edge technologies, and emerging solution providers that are shaping the future of retail. We explore generative and autonomous AI, robotics, resale, and more top-of-mind topics. (00:00:00) Introductions (00:01:42) Leaders in innovation and technology (00:06:48) The most transformative trends for the retail industry (00:09:15) AI's profound impact on retail (00:19:06) The role of robotics in retail (00:23:00) What excites them about the future of retail The National Retail Federation is the world's largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • NRF 2025 Innovators Showcase • Reverse Logistics Association • Get ready for Retail's Big Show in NYC • Become an NRF member and join the world's largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • How the NRF 2025 Innovators Showcase can help you drive revenue and build crucial partnerships • A snapshot into the latest retail tech breakthroughs Produced by Crate Media.

One thing is constant in retail: change. Innovation is the cornerstone of the industry. We're joined by Seth Webb, executive vice president of Tusk Strategies, and Sucharita Kodali, vice president and principal analyst of Forrester Research, to discuss the transformative trends, cutting-edge technologies, and emerging solution providers that are shaping the future of retail. We explore generative and autonomous AI, robotics, resale, and more top-of-mind topics. (00:00:00) Introductions(00:01:42) Leaders in innovation and technology(00:06:48) The most transformative trends for the retail industry (00:09:15) AI's profound impact on retail (00:19:06) The role of robotics in retail (00:23:00) What excites them about the future of retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• NRF 2025 Innovators Showcase • Reverse Logistics Association • Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• How the NRF 2025 Innovators Showcase can help you drive revenue and build crucial partnerships • A snapshot into the latest retail tech breakthroughs Produced by Crate Media.

Betsy Summers is a Principal Research Analyst at Forrester Research, covering HR and the future of work. In this episode, Betsy joins host Al Dea to explore the rapidly evolving workplace landscape, from AI's impact on jobs to the shifting role of HR as a strategic driver of business success. They discuss the challenges HR leaders face in adapting to AI, the growing demand for leadership and management skills, and how organizations can better align talent strategies with business needs. Betsy also shares insights from her research on skills intelligence, workforce planning, and the future of coaching in an AI-driven world.Links:LinkedIn: https://www.linkedin.com/in/betsyasummers/ Forrester: https://www.forrester.com/analyst-bio/betsy-summers/BIO16384 

A successful SIEM deployment depends on a lot more than implementing the SIEM correctly. So many other things in your environment have an impact on your chances of a successful SIEM. Are the right logs enabled? Is your EDR working correctly? Would you notice a sudden increase or decrease in events from critical sources? What can practitioners do to ensure the success of their SIEM deployment? This segment is sponsored by Graylog. Visit https://securityweekly.com/graylog to learn more about them! In this interview, we feature some research from Geoff Cairns, an analyst at Forrester Research. This is a preview to the talk he'll be giving at Identiverse 2025 in a few months. We won't have time to cover all the trends, but there are several here that I'm excited to discuss! Deepfake Detection Difficult Zero Trust Agentic AI Phishing resistant MFA adoption Identity Verification Machine Identity Decentralized Identity Post Quantum Shared Signals Segment Resources: The Top Trends Shaping Identity And Access Management In 2025 - (Forrester subscription required) In this week's enterprise security news, Big funding for Island Is DLP finally getting disrupted? By something that works? We learn all about Model Context Protocol servers Integrating SSO and SSH! Do we have too many cybersecurity regulations? Toxic cybersecurity workplaces Napster makes a comeback this week, we've got 50% less AI and 50% more co-hosts All that and more, on this episode of Enterprise Security Weekly. Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-400

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-379