Podcasts about Forrester Research

Marketing isn't just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people behind it.That's the magic of Jim Henson, where artistry meets innovation, and characters become cultural icons. In this episode, we tap into that enduring creative power with the help of our special guest, Adam Kranitz, Chief Marketing Officer at Resilio.Together, we explore what B2B marketers can learn from narrative consistency, egoless collaboration, and why it's time to stop making “content” and start telling stories that actually matter.About our guest, Adam KranitzAdam leads the marketing organization at Resilio, responsible for demand marketing, brand, and corporate communications. He is an experienced technology marketing leader with expertise in building and leading global marketing teams and strategies that grow revenue, increase product adoption, and build mindshare with competitive differentiation.Adam has led vision, strategy, and execution for all facets of B2B technology marketing, aligned with sales teams, for publicly traded technology firms, including Avid (NASDAQ: AVID) and Paychex (NASDAQ: PAYX), and SaaS start-ups, including CloudCheckr (acquired by NetApp) and LucidLink.Adam's customer-centric marketing approach has recently produced industry leadership recognition for his companies with a G2 Leader Report for Cloud File Storage and category leader in Cloud Management Wave report by Forrester Research.What B2B Companies Can Learn From Jim Henson Idea Man:Entertainment first, selling second. Jim Henson's early commercials didn't start with a coffee can—they started with chaos, characters, and charm. Adam puts it plainly: “Do we wanna beat people over the head with the technical benefits of the product, or do we wanna entertain and educate our prospects?” The goal isn't to pitch—it's to engage. Use storytelling to earn attention before you explain the value.Narrative consistency pays off. Kermit hasn't changed. Neither should your core brand story. “If we haven't landed our message and are consistently delivering it over time, through multiple channels… what have you created?” Adam asks. Like the Muppets, your brand needs to adapt across formats but stay true to character. A consistent voice builds trust—and keeps you top of mind.Let your experts do the talking. Your audience doesn't want to hear from the brand. They want to hear from the people behind it. “Nobody wants to see an AI talking head avatar… You've got smart people in your organization, it's your job as marketers to coach them up.” For Resilio, spotlighting their CTO, CPO, and CEO on LinkedIn unlocked real results. Empower your experts. That's who your buyers want to meet.Quote*“The best part of my job is when I get to get on a platform like this and do a video interview with one of our customers… and then they kind of unprompted will talk about how much they love Resilio… That magic moment where it clicked for them—that is just magic.”Time Stamps[0:55] Meet Adam Kranitz, Chief Marketing Officer at Resilio[00:56] Why Jim Henson Idea Man?[04:01] The Role of CMO at Resilio[05:31] Origins of Jim Henson Idea Man Documentary[13:07] The Creative Genius of Jim Henson[25:14] B2B Marketing Takeaways from Jim Henson[38:37] The Power of Serialized Content[42:49] The Importance of Video in Modern Marketing[52:59] Final Thoughts and TakeawaysLinksConnect with Adam on LinkedInLearn more about ResilioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In the latest episode of the Remarkable Retail podcast, co-hosts Steve Dennis and Michael LeBlanc return with Part Two of “The Analysts," which featues three of the retail industry's most respected thought leaders—Sucharita Kodali (VP & Principal Analyst, Forrester Research), Neil Saunders (Managing Director, GlobalData Retail), and Simeon Siegel (Managing Director, BMO Capital Markets).But first, Michael and Steve unpack a news cycle packed with volatility. They begin by exploring the ripple effects of renewed Middle East conflict and its impact on oil prices, inflation, and economic sentiment. From there, the duo tackle the Trump administration's intensifying immigration enforcement and its chilling effect on the U.S. labor force—particularly in agriculture, hospitality, and retail. Shoppers are anxious, workers are disappearing, and companies are bracing for cost spikes.The episode then zooms into earnings season, with fresh data from RH (Restoration Hardware), Inditex (Zara), and Victoria's Secret. RH defies expectations with revenue gains despite a sluggish home goods sector, while Zara and Victoria's Secret warn of tariff-related turbulence ahead. Steve and Michael also sound the alarm on a string of cyberattacks, including the Victoria's Secret hack and a Whole Foods supplier breach, painting a stark picture of retail's digital vulnerabilities.Then it's time for “The Analysts” segment. Sucharita Kodali explains the hype—and the misunderstanding—around Agentic AI, warning retailers of its disintermediating potential if shopping bots take hold. The panel weigh in on the future of department stores, urging traditional retailers to rethink their value proposition, especially as beauty shifts to standalone players like Sephora, Blue Mercury, and Ulta.From TikTok's uncertain future to retail media network fatigue, the lightning round keeps the insights flowing with wit and depth. The panel also lifts up up-and-coming remarkable brands like Vuori, Alo Yoga, and Eleventy as ones to watch. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-398

During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-398

During times of volatility, business leaders often don't know what they are able to change or even what they should change. At precisely these times, business leaders become risk leaders and need to quickly learn how to identify what is within their control and what isn't — to not only survive but thrive. Alla Valente, Principal Analyst at Forrester Research, joins Business Security Weekly to discuss how to Regain Control Over Business Risk With The Three E's Framework, a report that provides a framework for identifying what is controllable and how to be smart when dealing with volatility. In the leadership and communications section, Cybersecurity for Mergers and Acquisitions – A CISO's Guide, Your Employees Aren't the Problem. Your Leadership Habits Are, When the Best Leadership Skill Is Just Being Present, and more! Show Notes: https://securityweekly.com/bsw-398

This episode is sponsored by Netsuite by Oracle, the number one cloud financial system, streamlining accounting, financial management, inventory, HR, and more.NetSuite is offering a one-of-a-kind flexible financing program.    Head to  https://netsuite.com/EYEONAI to know more. AWS partnered with Forrester Research to understand how software providers (ISVs), in particular, plan to drive profitable growth with generative AI, how they are uniquely approaching generative AI development, and the key challenges they're facing.   In this conversation with Jeffrey Hammond, Global ISV Product Strategist at AWS, he dives into the findings of the research and discusses how — particularly with AWS's help — ISVs can drive profitable growth and succeed in the gen AI gold rush.   Jeffrey helps software product management leaders leverage AWS cloud services to accelerate product delivery, create new revenue streams, reduce technical debt, and optimize operational costs.   You'll learn: Why “toil reduction” is the fastest path to GenAI ROI How AWS's GenAI Innovation Center helps companies cut costs and ship faster What most ISVs get wrong about trust, security, and customer communication The secret to scalable AI product pricing—and what Canva got right Why agentic workflows and federated models are the next frontier in software   Whether you're building on AWS or just exploring GenAI adoption, this conversation is packed with frameworks, examples, and strategy. Stay Updated: Craig Smith on X:https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI (00:00) The Future of Work with Generative AI   (03:20) Inside AWS: How Jeffrey Supports AI Innovation   (06:00) What the Forrester Survey Reveals About AI Adoption   (09:15) From Hype to Value: Building Real GenAI Use Cases   (13:45) How ISVs Are Reducing Toil and Driving Efficiency   (17:10) Balancing Innovation with Trust and Security   (22:00) AWS Programs That Help ISVs Win with AI   (28:00) GenAI Product Strategy: Accuracy, Cost & Pricing Models   (34:30) Overcoming Infrastructure Challenges in GenAI   (39:45) The Rise of Agentic Workflows and Interoperability   (46:00) The Biggest Tech Disruption in Decades?

What happens when accessibility transcends from a legal obligation to a strategic business advantage? That's exactly what Gina Bhawalkar, Principal Analyst for Digital Accessibility at Forrester Research, illuminates in our fascinating conversation about the evolving digital accessibility landscape.Gina brings two decades of experience to the table, having started her journey testing products with people with disabilities before moving into leadership roles where she championed accessibility within major organizations. Now at Forrester, she researches how companies effectively scale accessibility practices and evaluates the leading accessibility platforms through the influential Forrester Wave methodology.Our discussion reveals a critical disconnect that exists in many organizations today - while 60% claim executive commitment to accessibility, fewer than half implement proven best practices like including people with disabilities in research or making accessibility a formal project requirement. This gap between intention and action represents both a challenge and an opportunity.The conversation takes a particularly illuminating turn when Gina outlines the four categories of business benefits beyond compliance: increasing revenue, reducing costs, enhancing organizational resilience, and building trust. From competitive advantages in procurement to designing for changing demographics, these multidimensional benefits offer a compelling case for accessibility that goes far beyond legal requirements.We also explore how different regions approach accessibility - from the compliance-driven motivation in the US to the European focus on privacy connections and Australia's integration with customer experience initiatives. The growing influence of the European Accessibility Act is creating a global ripple effect that will impact procurement decisions worldwide.For anyone leading digital initiatives or interested in creating better products for everyone, this episode offers invaluable insights into how accessibility can become a catalyst for innovation rather than just another compliance checkbox. Listen now to discover how the "curb cut effect" means that designing for accessibility ultimately creates better experiences for all users.Support the showFollow axschat on social media.Bluesky:Antonio https://bsky.app/profile/akwyz.com Debra https://bsky.app/profile/debraruh.bsky.social Neil https://bsky.app/profile/neilmilliken.bsky.social axschat https://bsky.app/profile/axschat.bsky.social LinkedInhttps://www.linkedin.com/in/antoniovieirasantos/ https://www.linkedin.com/company/axschat/Vimeohttps://vimeo.com/akwyzhttps://twitter.com/axschathttps://twitter.com/AkwyZhttps://twitter.com/neilmillikenhttps://twitter.com/debraruh

We meet Waverly Deutsch not as a Chicago Booth professor or coach for entrepreneurs, but as a real human navigating career decisions in a world that often asks us to pick between passion and practicality. From falling in love with theater to entering computer science as one of only three women in a class of 30, Waverly's story is one of blending head and heart across every career twist. She shares the real story behind leaving academia for Forrester Research, breaking down in a meeting and still making her case, and learning how to navigate gut instinct and logic without losing either. For Gen Xers raised on rules, she shows what it means to rewrite your own—with emotional truth and strategic clarity.>>Two Majors, One Mindset“I ended up with two majors—one in theater and one in computer science.”Waverly explains how her early passions—performance and programming—formed a lifelong blend of emotion and logic.>>Early Outsider, Early Awareness“There were three or four women in a class of 30.”She shares what it was like being one of the only women in computer science, and how that shaped her views on identity and acceptance.>>Teaching as a Lifelong Thread“I knew that what I wanted to do was teach. That was truly my calling.”From undergrad to her PhD in theater history, teaching remained her throughline—even as industries changed.>>Forrester and the First Real Pivot“I was employee number 27.”She tells the story of joining Forrester Research during its startup phase, helping it scale through the internet boom, and falling in love with entrepreneurship.>>The Crying Meeting“George, I can cry and think at the same time.”Waverly recounts the pivotal moment when she stopped hiding her emotions at work—and started integrating her whole self into how she leads._________________________Connect with Us:Host: Vince Chan | Guest: Waverly Deutsch  --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.EdTech Leadership Awards 2025 Finalist.15 Million+ All-Time Downloads.80+ Countries Reached Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>150,000+ are outgrowing. Act Today.

One thing is constant in retail: change. Innovation is the cornerstone of the industry. We're joined by Seth Webb, executive vice president of Tusk Strategies, and Sucharita Kodali, vice president and principal analyst of Forrester Research, to discuss the transformative trends, cutting-edge technologies, and emerging solution providers that are shaping the future of retail. We explore generative and autonomous AI, robotics, resale, and more top-of-mind topics. (00:00:00) Introductions(00:01:42) Leaders in innovation and technology(00:06:48) The most transformative trends for the retail industry (00:09:15) AI's profound impact on retail (00:19:06) The role of robotics in retail (00:23:00) What excites them about the future of retailThe National Retail Federation is the world's largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• NRF 2025 Innovators Showcase • Reverse Logistics Association • Get ready for Retail's Big Show in NYC• Become an NRF member and join the world's largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• How the NRF 2025 Innovators Showcase can help you drive revenue and build crucial partnerships • A snapshot into the latest retail tech breakthroughs Produced by Crate Media.

Join us for a compelling conversation with Bruce Temkin, a true pioneer in the world of customer experience (CX) and the co-founder of the Customer Experience Professionals Association (CXPA), the founder of the XM Institute at Qualtrics, and now, head of Humanity at Scale. In this episode, Bruce shares his journey from shaping the foundations of CX to launching a bold new initiative focused on helping leaders drive sustainable success by putting people first. We dive into Bruce's unique approach to making “squishy” concepts like customer experience concrete and actionable, including the creation of the Temkin Experience Ratings and the importance of accessible, meaningful data. Bruce offers candid insights on the evolution of CX metrics, the limitations of traditional surveys and NPS, and why emotion is the most powerful driver of loyalty. Discover how Humanity at Scale expands the conversation beyond CX, challenging leaders to rethink the false tradeoff between business success and human-centric leadership. Whether you're a CX professional, business leader, or simply passionate about making organizations more people-focused, this episode is packed with practical wisdom and inspiration from one of the industry's true thought leaders. Meet Bruce Bruce Temkin is an Experience Management (XM) visionary and is often referred to as the “Godfather of Customer Experience.” He leads Humanity at Scale and hosts the Humanity at Scale podcast.  He most recently founded the Qualtrics XM Institute, which provides thought leadership and training to help organizations around the world and is also building a global community of XM professionals who are radically changing the human experience.  Prior to Qualtrics, Bruce led Temkin Group, which provided research, advisory, and training that helped many of the world's leading brands build customer loyalty by engaging the hearts and minds of their customers, employees, and partners. He is also the co-founder and Chairman Emeritus of the Customer Experience Professionals Association. Prior to Temkin Group, Bruce spent 12 years with Forrester Research during which time he led the company's B2B, financial services, eBusiness, and customer experience practices and was the most-read analyst for 13 consecutive quarters. Bruce has a mechanical engineering degree from Union College and a master's in management from the MIT Sloan School of Management.

Betsy Summers is a Principal Research Analyst at Forrester Research, covering HR and the future of work. In this episode, Betsy joins host Al Dea to explore the rapidly evolving workplace landscape, from AI's impact on jobs to the shifting role of HR as a strategic driver of business success. They discuss the challenges HR leaders face in adapting to AI, the growing demand for leadership and management skills, and how organizations can better align talent strategies with business needs. Betsy also shares insights from her research on skills intelligence, workforce planning, and the future of coaching in an AI-driven world.Links:LinkedIn: https://www.linkedin.com/in/betsyasummers/ Forrester: https://www.forrester.com/analyst-bio/betsy-summers/BIO16384 

A successful SIEM deployment depends on a lot more than implementing the SIEM correctly. So many other things in your environment have an impact on your chances of a successful SIEM. Are the right logs enabled? Is your EDR working correctly? Would you notice a sudden increase or decrease in events from critical sources? What can practitioners do to ensure the success of their SIEM deployment? This segment is sponsored by Graylog. Visit https://securityweekly.com/graylog to learn more about them! In this interview, we feature some research from Geoff Cairns, an analyst at Forrester Research. This is a preview to the talk he'll be giving at Identiverse 2025 in a few months. We won't have time to cover all the trends, but there are several here that I'm excited to discuss! Deepfake Detection Difficult Zero Trust Agentic AI Phishing resistant MFA adoption Identity Verification Machine Identity Decentralized Identity Post Quantum Shared Signals Segment Resources: The Top Trends Shaping Identity And Access Management In 2025 - (Forrester subscription required) In this week's enterprise security news, Big funding for Island Is DLP finally getting disrupted? By something that works? We learn all about Model Context Protocol servers Integrating SSO and SSH! Do we have too many cybersecurity regulations? Toxic cybersecurity workplaces Napster makes a comeback this week, we've got 50% less AI and 50% more co-hosts All that and more, on this episode of Enterprise Security Weekly. Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-400

A successful SIEM deployment depends on a lot more than implementing the SIEM correctly. So many other things in your environment have an impact on your chances of a successful SIEM. Are the right logs enabled? Is your EDR working correctly? Would you notice a sudden increase or decrease in events from critical sources? What can practitioners do to ensure the success of their SIEM deployment? This segment is sponsored by Graylog. Visit https://securityweekly.com/graylog to learn more about them! In this interview, we feature some research from Geoff Cairns, an analyst at Forrester Research. This is a preview to the talk he'll be giving at Identiverse 2025 in a few months. We won't have time to cover all the trends, but there are several here that I'm excited to discuss! Deepfake Detection Difficult Zero Trust Agentic AI Phishing resistant MFA adoption Identity Verification Machine Identity Decentralized Identity Post Quantum Shared Signals Segment Resources: The Top Trends Shaping Identity And Access Management In 2025 - (Forrester subscription required) In this week's enterprise security news, Big funding for Island Is DLP finally getting disrupted? By something that works? We learn all about Model Context Protocol servers Integrating SSO and SSH! Do we have too many cybersecurity regulations? Toxic cybersecurity workplaces Napster makes a comeback this week, we've got 50% less AI and 50% more co-hosts All that and more, on this episode of Enterprise Security Weekly. Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-400

In this interview, we feature some research from Geoff Cairns, an analyst at Forrester Research. This is a preview to the talk he'll be giving at Identiverse 2025 in a few months. We won't have time to cover all the trends, but there are several here that I'm excited to discuss! Deepfake Detection Difficult Zero Trust Agentic AI Phishing resistant MFA adoption Identity Verification Machine Identity Decentralized Identity Post Quantum Shared Signals Segment Resources: The Top Trends Shaping Identity And Access Management In 2025 - (Forrester subscription required) Show Notes: https://securityweekly.com/esw-400

In this interview, we feature some research from Geoff Cairns, an analyst at Forrester Research. This is a preview to the talk he'll be giving at Identiverse 2025 in a few months. We won't have time to cover all the trends, but there are several here that I'm excited to discuss! Deepfake Detection Difficult Zero Trust Agentic AI Phishing resistant MFA adoption Identity Verification Machine Identity Decentralized Identity Post Quantum Shared Signals Segment Resources: The Top Trends Shaping Identity And Access Management In 2025 - (Forrester subscription required) Show Notes: https://securityweekly.com/esw-400

Dave Rumble is Director and Executive Chair of the Maistro Group. Maistro has long been a specialist in helping companies with RFPs and vendor selection. The Maistro platform helps companies to make better sourcing decisons adn their database has very prescise details on thousands of suppliers. Maistro recently introduced the ability to have natural conversations with the database using generative AI, so B2B buyers can engage with the information in the database without needing to build complex queries. Our conversation came about because Forrester Research recently noted that 9/10 B2B buyers are now asking Gen AI for advice and help when selecting a supplier. Mark Hillary wrote an article exploring this and it was noted in the comments that tools like Maistro offer an advantage over the more general publicly available information on suppliers... Mark called Dave to explore how B2B buyers are changing and using AI to find CX suppliers. https://www.linkedin.com/in/david-rumble-4a4a09b/ https://www.maistro.com/   https://www.linkedin.com/pulse/original-human-created-content-more-essential-than-ever-hillary--1vi7f

In this episode of What Just Happened, Christine Russo interviews Sucharita Kodali, VP and Principal Analyst at Forrester Research, to unpack the ever-evolving dynamics of digital transformation in retail. Kodali shares her perspective on how retailers should approach innovation with caution, emphasizing the importance of testing and two-way-door decisions—those you can reverse—especially in areas like generative AI and emerging tech. She advises brands not to blindly follow Amazon's lead, but to embrace its spirit of calculated experimentation and long-term thinking.The conversation explores the cyclical nature of retail brand equity, using Target and Gap as case studies. Kodali argues that strong cultural equity, even when dormant, can be revived with the right leadership and strategy. Target's recent stumbles, she believes, are more operational than existential, while Walmart's recent success is attributed to strategic CapEx and improved store design. She notes that Target's fatigue is reversible, and predicts leadership changes could be a catalyst for revitalization.Russo and Kodali also dive into innovation in physical retail, including Urban Outfitters' Re/Reclectic concept, and the nuanced state of live shopping in the U.S. versus China. Kodali suggests that Americans lean toward short-form, influencer-led, asynchronous content rather than livestream commerce. She highlights Nordstrom's quiet but promising use of vertical video by store associates and the challenge of inventory keeping pace with demand driven by social media. The episode ends with a nod to the importance of automation, retail media, and ongoing trend analysis as retailers navigate what's next.

Are you on LinkedIn? Ever wondered how LinkedIn keeps its users engaged and loyal? Join us for an insider's view of the platform that drives business networking. Unpacking Value Creation: Sam Stern delves into the importance of distinguishing between LinkedIn users—members versus customers. He explains how this differentiation impacts the value each group gets from the platform, ensuring a balance between the needs of paying customers and non-paying members. Continuous Evolution: LinkedIn is committed to continuous research, aiming to understand user pain points and iterating solutions based on direct feedback. This approach helps uncover underlying issues and experiment with ways to enhance user experience. Aligning with the Power Core: Drawing on Jeanne Bliss's Power Core concept, Sam illustrates how aligning with LinkedIn's core strength as a product-driven organization has revolutionized their ability to influence change and elevate the customer experience. This alignment underscores the importance of understanding and working within the organizational power structure. This episode promises a deep dive into the strategies that make LinkedIn a powerful networking tool! Meet Sam: Sam Stern is a customer experience expert with more than 20 years in the field as a speaker, community builder, practitioner, podcaster, and researcher.    Currently, he leads the Service Design team at LinkedIn, helping to design and deliver delightful experiences for the platform's 1 billion members and customers. Sam has also created three LinkedIn Learning courses on customer experience, and hosts his own weekly podcast, CX Patterns.    In past roles, he started a customer experience team for the footwear company New Balance, and worked in research and consulting roles at Forrester Research. While there, Sam helped launch Forrester's CX Certification training curriculum, and he started Forrester's popular “CX Cast” podcast.     

What does China's race to zero-cost energy mean for AI, automation, and the future of global business? In this episode, Frazer and Ray discuss: > How China's energy strategy and AI development could reshape the future of global industries and competitive dynamics > How automation and the rise of the "robot economy" are transforming labor markets and redefining economic power > Why the future of AI and enterprise adoption will depend on controlling energy, data, and compute—and who's positioned to win — Ray Wang, a tech luminary, is the Co-Founder & Chairman of Constellation Research, a Bestselling Author, and a Keynote speaker. Renowned for his insights into digital transformation and enterprise technology, Ray's expertise stems from influential roles at Altimeter Research and Forrester Research. His bestselling books, including "Disrupting Digital Business" and "Everybody Wants to Rule the World," delve deep into the impact of digital technologies on business models.  

Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market.Hosted by Amanda CromhoutShow Notes : 1) Tanya Alexander 2) Arvind Fashions Ltd3) The Ken 4) Forrester Research 5) Mckinsey Insights

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-379

In this installment of the Shift: Moving Financial Services Forward series, it's all about the future of FSI, with special guest Oliwia Berdak, Financial Technology Research Director at Forrester Research. We caught up with Berdak to talk about Forrester's predictions for 2025 and beyond. Tune in to hear a discussion about major trends, how finance and technology could intersect, and how FSI leaders can prepare for whatever comes next. https://blog.workday.com/en-us/workday-podcast-make-your-move-the-future-for-fsi-with-forrester.html

Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Show Notes: https://securityweekly.com/bsw-379

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Show Notes: https://securityweekly.com/bsw-379

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-379

Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss the second part of The Future Of The CISO report. What if you don't like the future of the CISO role and want to get out? The report also provides guidance on what comes after the CISO role, as leaders contemplate the next step in their career. If you think it's a board role, you better know what skills are needed, as cybersecurity by itself is not enough. Join in for part 2. Show Notes: https://securityweekly.com/bsw-379

Becoming a CISO is a lofty goal for many security and risk pros, and the role brings new sets of challenges. CISOs who accept the wrong opportunities will be forced to conform, rather than excel, and take on outsized liability for the scope of responsibilities. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team, and Jess Burn, Principal Analyst, both from Forrester Research join Business Security Weekly to discuss The Future Of The CISO report. This report outlines the six most common types of CISOs based on Forrester Research and interactions with security leaders, including the characteristics and competencies of each type. This report helps security leaders define who they are, their values, and optimal situations for their skill set. Show Notes: https://securityweekly.com/bsw-379

Bienvenue sur la Radio Circulab (ex Activer l'Economie Circulaire) Pour ce 34ᵉ épisode du podcast Activer l'économie circulaire, je suis partie à la rencontre de Navi Radjou. Originaire de Pondichéry, Navi partage sa vie entre la France, les États-Unis. Après avoir travaillé pour IBM et Forrester Research, il se dédit depuis une quinzaine d'année à l'enrichissement d'une démarche d'innovation inspirée des pays émergents, le principe de faire plus avec moins. En Hindi, ce mode de pensée et d'actions, orienté optimisation et sobriété, se traduit par JUGAAD, et s'utilise pour qualifier le détournement d'objets ou de situations pour en multiplier les fonctionnalités : un véhicule fabriqué à partir de pièces récupérées, un réfrigérateur en argile qui fonctionne sans électricité, une bouteille de javel qui permet de produire de la lumière après avoir été exposée au soleil. Ces "systèmes D", sont bien plus que de simples solutions à des petits problèmes du quotidien : Navi base ses travaux de recherche, de formation et d'écriture sur l'application des principes du JUGAAD à l'innovation à impact positif. Des principes qui, appliqués au management, au design produit ou encore à la création de modèle économique, permettent de développer des solutions à forts impacts, avec peu de ressources financières, naturelles ou techniques. Dans cet épisode du podcast, Navi nous parle de son parcours, mais aussi de beaucoup d'autres choses : sa peur des arbres en hiver, son enfance en Inde, son expérience avec des acheteurs de grandes multinationales. Merci Navi pour ton partage et ton travail. Bonne écoute. Et vous pouvez aussi lire son dernier livre : Le guide de l'innovation frugalePour aller plus loin : Baladez-vous sur notre site internet (tout neuf) ; Téléchargez nos outils sur la Circulab Academy ; Inscrivez-vous à notre newsletter ; Envoyez-nous vos retours ou suggestions sur Linkedin : Justine Laurent et Brieuc Saffré.

Guest: Jinan Budge, Vice President, Principal Analyst serving Security & Risk professionals, ForresterOn LinkedIn | https://www.linkedin.com/in/jinan-budge-2898132/Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesThe Australian Cyber Conference Melbourne 2024 is a dynamic hub of innovation, bringing together top cybersecurity professionals and thought leaders to tackle the industry's most pressing challenges. On this On Location Recording Sean Martin and Marco Ciappelli have a  conversation with Jinan Budge, Vice President at Forrester Research, focusing on the vital role of human-centered security in today's evolving landscape.Building a Human-Centered Cybersecurity CultureOne of the central themes of the discussion was the shift from traditional security awareness programs to human risk management. Jinan Budge emphasized the need to move beyond treating people as liabilities and instead design security practices that align with individual behaviors and motivations. This evolution toward human-centered cybersecurity is essential to addressing the unique risks posed by human behavior while fostering a culture of adaptability and trust.Collaboration Between Enterprises and VendorsThe podcast highlighted the shared responsibility between enterprises and vendors to advance security practices. Enterprises must embrace adaptive security solutions tailored to their workforce, while vendors have a pivotal role in driving innovation and educating the market. This partnership is key to creating flexible, effective solutions that meet the needs of diverse organizations, from startups to global enterprises.Understanding the Human Element in Data BreachesBudge introduced a framework she calls the “wheel of human element breaches,” which categorizes risks such as social engineering, human error, and insider threats. This comprehensive approach pushes the conversation beyond the common narrative of phishing attacks, encouraging organizations to adopt holistic strategies that address the root causes of human-driven vulnerabilities.Education and Continuous LearningMarco Ciappelli and Jinan Budge underscored the importance of integrating cybersecurity education into early learning environments. Instilling digital safety habits at a young age helps build an instinctive understanding of cybersecurity, preparing future generations for the increasingly digital workplace. This foundation ensures smoother transitions into organizational cultures where cybersecurity is second nature.ConclusionThe discussions at the Australian Cyber Conference Melbourne 2024 illuminated the industry's growing focus on human-centered strategies and collaboration between enterprises and vendors. These efforts underscore the importance of proactively addressing human risks and integrating cybersecurity education into every level of society. Events like this continue to shape the future, offering invaluable insights and inspiration for those dedicated to advancing the field.____________________________This Episode's SponsorsThreatlocker: https://itspm.ag/threatlocker-r974____________________________ResourcesLearn more and catch more stories from Australian Cyber Conference 2024 coverage: https://www.itspmagazine.com/australian-cyber-conference-melbourne-2024-cybersecurity-event-coverage-in-australiaBe sure to share and subscribe!____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage?Learn More

Guest: Jinan Budge, Vice President, Principal Analyst serving Security & Risk professionals, ForresterOn LinkedIn | https://www.linkedin.com/in/jinan-budge-2898132/Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesThe Australian Cyber Conference Melbourne 2024 is a dynamic hub of innovation, bringing together top cybersecurity professionals and thought leaders to tackle the industry's most pressing challenges. On this On Location Recording Sean Martin and Marco Ciappelli have a  conversation with Jinan Budge, Vice President at Forrester Research, focusing on the vital role of human-centered security in today's evolving landscape.Building a Human-Centered Cybersecurity CultureOne of the central themes of the discussion was the shift from traditional security awareness programs to human risk management. Jinan Budge emphasized the need to move beyond treating people as liabilities and instead design security practices that align with individual behaviors and motivations. This evolution toward human-centered cybersecurity is essential to addressing the unique risks posed by human behavior while fostering a culture of adaptability and trust.Collaboration Between Enterprises and VendorsThe podcast highlighted the shared responsibility between enterprises and vendors to advance security practices. Enterprises must embrace adaptive security solutions tailored to their workforce, while vendors have a pivotal role in driving innovation and educating the market. This partnership is key to creating flexible, effective solutions that meet the needs of diverse organizations, from startups to global enterprises.Understanding the Human Element in Data BreachesBudge introduced a framework she calls the “wheel of human element breaches,” which categorizes risks such as social engineering, human error, and insider threats. This comprehensive approach pushes the conversation beyond the common narrative of phishing attacks, encouraging organizations to adopt holistic strategies that address the root causes of human-driven vulnerabilities.Education and Continuous LearningMarco Ciappelli and Jinan Budge underscored the importance of integrating cybersecurity education into early learning environments. Instilling digital safety habits at a young age helps build an instinctive understanding of cybersecurity, preparing future generations for the increasingly digital workplace. This foundation ensures smoother transitions into organizational cultures where cybersecurity is second nature.ConclusionThe discussions at the Australian Cyber Conference Melbourne 2024 illuminated the industry's growing focus on human-centered strategies and collaboration between enterprises and vendors. These efforts underscore the importance of proactively addressing human risks and integrating cybersecurity education into every level of society. Events like this continue to shape the future, offering invaluable insights and inspiration for those dedicated to advancing the field.____________________________This Episode's SponsorsThreatlocker: https://itspm.ag/threatlocker-r974____________________________ResourcesLearn more and catch more stories from Australian Cyber Conference 2024 coverage: https://www.itspmagazine.com/australian-cyber-conference-melbourne-2024-cybersecurity-event-coverage-in-australiaBe sure to share and subscribe!____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-cybersecurity-society-humanity-conference-and-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage?Learn More

This week's interview dives deep into the state of biometrics with two Forrester Research analysts! This discussion compares and contrasts regional approaches to biometrics; examine the security challenges and benefits of their implementation; and reveal how biometrics holds the keys to a range of engagement models of the future. Andras Cser dives into the technical end of things and explains how biometrics can be resilient to attack. We can't replace our fingerprints or faces, but as Andras explains, there's no need to, thanks to how biometrics actually work. Then, Enza takes us through the latest on privacy in biometrics - a concern for both consumers, and businesses tasked with complying with privacy regulations and avoiding costly fines. Finally, get a sneak peek into the upcoming Forrester Security & Risk Summit. Whether you're an industry professional or just curious about the implications of biometrics, this episode delivers insights you won't want to miss! This week, in the Application Security News, we dismiss magical thinking and discuss what generative AI will actually be able to do for us. We also discuss whether Secure by Design's goals are practical or not. OSC&R releases a report on software supply chain that should be interesting, though neither of us had time to read it yet. Also, Watchtowr has some fun with Citrix VDI! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-308

This week's interview dives deep into the state of biometrics with two Forrester Research analysts! This discussion compares and contrasts regional approaches to biometrics; examine the security challenges and benefits of their implementation; and reveal how biometrics holds the keys to a range of engagement models of the future. Andras Cser dives into the technical end of things and explains how biometrics can be resilient to attack. We can't replace our fingerprints or faces, but as Andras explains, there's no need to, thanks to how biometrics actually work. Then, Enza takes us through the latest on privacy in biometrics - a concern for both consumers, and businesses tasked with complying with privacy regulations and avoiding costly fines. Finally, get a sneak peek into the upcoming Forrester Security & Risk Summit. Whether you're an industry professional or just curious about the implications of biometrics, this episode delivers insights you won't want to miss! Show Notes: https://securityweekly.com/asw-308

This week's interview dives deep into the state of biometrics with two Forrester Research analysts! This discussion compares and contrasts regional approaches to biometrics; examine the security challenges and benefits of their implementation; and reveal how biometrics holds the keys to a range of engagement models of the future. Andras Cser dives into the technical end of things and explains how biometrics can be resilient to attack. We can't replace our fingerprints or faces, but as Andras explains, there's no need to, thanks to how biometrics actually work. Then, Enza takes us through the latest on privacy in biometrics - a concern for both consumers, and businesses tasked with complying with privacy regulations and avoiding costly fines. Finally, get a sneak peek into the upcoming Forrester Security & Risk Summit. Whether you're an industry professional or just curious about the implications of biometrics, this episode delivers insights you won't want to miss! This week, in the Application Security News, we dismiss magical thinking and discuss what generative AI will actually be able to do for us. We also discuss whether Secure by Design's goals are practical or not. OSC&R releases a report on software supply chain that should be interesting, though neither of us had time to read it yet. Also, Watchtowr has some fun with Citrix VDI! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-308

This week's interview dives deep into the state of biometrics with two Forrester Research analysts! This discussion compares and contrasts regional approaches to biometrics; examine the security challenges and benefits of their implementation; and reveal how biometrics holds the keys to a range of engagement models of the future. Andras Cser dives into the technical end of things and explains how biometrics can be resilient to attack. We can't replace our fingerprints or faces, but as Andras explains, there's no need to, thanks to how biometrics actually work. Then, Enza takes us through the latest on privacy in biometrics - a concern for both consumers, and businesses tasked with complying with privacy regulations and avoiding costly fines. Finally, get a sneak peek into the upcoming Forrester Security & Risk Summit. Whether you're an industry professional or just curious about the implications of biometrics, this episode delivers insights you won't want to miss! Show Notes: https://securityweekly.com/asw-308

Joining us in the Bambuser podcast studio for the first of several episodes recorded live at Shoptalk's inaugural fall event in Chicago is Zia Daniell Widger, Chief Content Officer at eMarketer.In a wide-ranging conversation on digital trends across the globe, Zia's shares both her many years of experience in her current role (along with stints at Shoptalk, Forrester, and Jupiter Research) combined with new research to shine a light on where retail is headed. Among the topics we cover is the continued importance of physical retail, the outlook for grocery retail, creator commerce, and a whole lot more.But first we unpack the most important retail news of the week, starting with what appears to be a "wait and see" attitude on the part of consumers and businesses alike as the US election approaches. Then we dig into the growing turmoil in the luxury market before turning our attention to Bed, Bath & Beyond return to physical retain and Starbucks plans to reboot their brand.About ZiaZia is the Chief Content Officer at EMARKETER where she oversees our team of 100+ analysts, forecasters, researchers and editors. The team covers a wide range of topics, from emerging digital trends and technologies like genAI, retail media and the creator economy to issues like cookie deprecation, brand safety and the digitization of grocery, beauty, fashion and more. Zia's own expertise lies in worldwide retail and ecommerce. She's lived and worked in 10+ countries and regularly keynotes major events around the globe. Prior to joining EMARKETER, Zia was the Chief Global Content Officer at Shoptalk and co-founder of Groceryshop. She also spent 7 years at Forrester Research where she led the global omnichannel retail team. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In today's uncertain macroeconomic environment, security and risk leaders need practical guidance on managing existing spending and new budgetary requests. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to review Forrester's Budget Planning Guide 2025: Security And Risk. This data-driven report provides spending benchmarks, insights, and recommendations that will keep you on budget while still mitigating the most critical risks facing your organization. Jeff will cover which areas to invest, divest, and experiment, but you'll have to listen to get the details. In the leadership and communications segment, The CEO's Role in Setting Tone at the Top, CISOs, C-suite remain at odds over corporate cyber resilience, Warren Buffett's Secret To Success? Run It 'Like A Small Family Business,' Says One Of His CEOs, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-368

In today's uncertain macroeconomic environment, security and risk leaders need practical guidance on managing existing spending and new budgetary requests. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to review Forrester's Budget Planning Guide 2025: Security And Risk. This data-driven report provides spending benchmarks, insights, and recommendations that will keep you on budget while still mitigating the most critical risks facing your organization. Jeff will cover which areas to invest, divest, and experiment, but you'll have to listen to get the details. Show Notes: https://securityweekly.com/bsw-368

In today's uncertain macroeconomic environment, security and risk leaders need practical guidance on managing existing spending and new budgetary requests. Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to review Forrester's Budget Planning Guide 2025: Security And Risk. This data-driven report provides spending benchmarks, insights, and recommendations that will keep you on budget while still mitigating the most critical risks facing your organization. Jeff will cover which areas to invest, divest, and experiment, but you'll have to listen to get the details. In the leadership and communications segment, The CEO's Role in Setting Tone at the Top, CISOs, C-suite remain at odds over corporate cyber resilience, Warren Buffett's Secret To Success? Run It 'Like A Small Family Business,' Says One Of His CEOs, and more! Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://securityweekly.com/bsw-368

In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting a winning enablement structure. Jen highlights the critical roles needed for success and how to strike the perfect balance between strategic foresight and tactical execution, shedding light on the evolving concepts of program management, centers of excellence, and the rising trend of fractional enablement professionals. Amidst rapid technological change, Jen stresses the importance of not forgetting the basic principle of connecting to the customer journey. And as it relates to hiring freezes, the trio discuss the need for enablement professionals to do away with simply onboarding and instead provide ongoing ‘everboarding' for employees. They stress the importance of roles that might be overlooked such as technical enablers and even field coaches, exploring their future in the era of AI.Packed with actionable advice and insightful discussions, whether you're a seasoned leader or just starting your journey in enablement, this episode is a must-listen for anyone eager to refine their enablement strategy.—Guest BioJennifer (Jen) Bullock is a seasoned professional in the fields of marketing and sales enablement, with a robust career spanning several leadership roles in notable organizations. She has cultivated a reputation for her strategic approach to aligning marketing and sales efforts with customer needs. Her work emphasizes the importance of creating sales efficiency through innovative platforms and metrics analysis, ensuring that sales teams have the necessary tools and knowledge to engage effectively with clients.Most recently, Jen was a Principal Analyst specializing in Revenue Enablement Strategies at Forrester, one of the most influential research and advisory firms in the world. In this role, Bullock worked with senior executives to deliver actionable intelligence, transformative frameworks, and expert guidance. Bullock's work with Forrester built upon her rich background with organizations such as ADP & TransUnion. Bullock's expertise also extends to implementing learning management systems that facilitate tailored learning paths for sales personnel. In addition to her corporate achievements, Jen Bullock is recognized for her contributions to the marketing landscape through innovative digital strategies that have driven substantial returns on investment. Her ability to integrate technology solutions into marketing efforts has positioned her as a leader in the industry, making significant strides in enhancing customer engagement across various sectors.—Guest Quote“You always hear the stat of: ‘Customers do 70, 80, 1000 percent of their own learning before they even engage with the salesperson.'I don't think that that's a matter of they don't want to engage with the salesperson. What they want is an objective understanding of what need you're filling. So the more that a salesperson is adapting and understanding what that customer is looking for, that makes the better salesperson.” – Jen Bullock—Time Stamps00:00 Episode Start01:08 Today's Topic04:00 Welcome Jen04:14 The most important thing enablers can do to ensure success05:30 Be strategic, not reactionary07:38 Why charters are so valuable12:30 Comparing the different enablement models15:40 The trend of fractional team members20:35 Back to the basics21:55 Training vs. Learning25:45 How priorities have shifted for organizations27:55 Which roles matter most31:40 The future of the field coach33:30 Who is an ideal enablement leader? 38:40 Showing off your skills online40:35 On the Edge—LinksConnect with Jen Bullock on LinkedInFind Jen's articlesConnect with Steve Watt on LinkedInConnect with Amber Mellano on LinkedInCheck out Seismic

One of retail's most insightful minds makes her triumphant return to the pod. Sucharita Kodali, Forrester's Principal Analyst, was our very first guest when we launched the podcast in September of 2020, and now she's back to separate the hope from the hype on key topics like the important difference between e-commerce and digital commerce and the critical role of digital influence on brick-and-mortar performance. She also gives us her fun and fascinating perspective on how Amazon is different under Andy Jassy, where retail media networks are headed, the challenges in online grocery, luxury's future, and a whole lot more. We also get a bold prediction about Temu and rocket through a lighting round of hot-takes.But before our interview we unpack the week in retail news brought to you by Scayle, the fastest-growing enterprise commerce platform in the world.We kick things off with the implications of the latest news on inflation, before discussing Forrester's remarkable prediction on the dominance of Walmart and Amazon. We then move to two pieces of interesting Amazon news, discuss Couche-Tard's rebuff by 7-Eleven, ponder Big Lots bankruptcy, before wrapping up with two noteworthy quarterly earnings announcements. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this enlightening episode of the CX Goalkeeper Podcast, Maxie Schmidt, a leading expert in customer experience at Forrester Research, takes us on a journey to rethink the role of customer experience within organizations. If you're a CX professional, leader, or simply interested in how customer experience can transform businesses, this episode is a must-listen. Maxie shares practical insights on integrating CX into business strategies, how to overcome common challenges, and why rethinking established practices is essential for success.Relevant Linkshttps://www.linkedin.com/in/maxieschmidt/Episode SummaryIn this episode, Maxie Schmidt brings her extensive customer experience expertise to discuss CX's evolving role within organizations. She highlights the importance of moving beyond traditional measurement practices and deeply integrating CX into decision-making. Maxie shares compelling examples of how leading companies have successfully embedded customer experience into their business strategies, transforming how they operate and how their customers perceive them.Maxie emphasizes that customer experience is about delighting customers and making their interactions with the company as efficient and effective as possible. She discusses the common pitfalls many organizations face, such as treating CX as a separate function rather than a core business discipline. By rethinking how CX is approached, companies can better align their operations with customer needs, leading to improved outcomes and greater customer loyalty.The episode also delves into the importance of speaking the language of different stakeholders within the organization. Maxie provides actionable advice on translating CX tools and insights into terms that resonate with other departments, ensuring that the customer's voice is heard and valued at every level of the organization. This strategic approach not only enhances customer satisfaction but also drives business growth.The Top 3 Key LearningsCustomer Experience as a Core Business Discipline: Successful CX teams integrate customer experience into the decision-making process, making it a fundamental part of business strategy rather than an isolated function.Translating CX Insights for Stakeholders: It's crucial to communicate CX insights in a way that resonates with different departments, ensuring alignment and buy-in across the organization.Rethinking Traditional CX Practices: Organizations must continuously question and evolve their CX strategies to stay relevant and truly customer-centric rather than relying on established methods.Chapters00:00 Game Start00:37 Guest Introduction02:12 Values Driving CX04:43 Rethinking 'Outside-In' Perspectives07:03 Challenges in CX Integration10:49 Defining Customer Experience in Organizations16:40 The Importance of CX Measurement19:34 Successful CX Integration Examples23:50 Translating CX Insights for Stakeholders24:36 The Future of CX26:09 Maxie's Golden Nugget27:11 Closing RemarksWe would love to hear your thoughts on this episode! Please share your feedback, and don't forget to follow and subscribe to the podcast using the links below:Apple Podcast: Apple Podcast LinkSpotify: Spotify Link

Guy Courtin is a seasoned supply chain expert with decades of experience in the technology and supply chain space. Currently serving as Tecsys'  Vice President of Industry and Global Alliances, he has held leadership roles at 6 River Systems (a Shopify company), Infor Retail, and i2 Technologies (now Blue Yonder). He has likewise served as an industry analyst at Constellation Research, SCM World (Now Gartner), and Forrester Research. Guy holds an MBA in Management from the Olin Graduate School of Business, a Master's in International Relations from Loyola University Chicago, and a bachelor's degree in Political Science from the College of the Holy Cross. SHOW SUMMARYIn this episode of eCom Logistics Podcast,  live from MODEX 2024 in Atlanta, Dan and Ninaad engage in an insightful conversation with Guy Courtin, the VP of Industry and Global Alliances at Tecsys. They explore the complexities of change management in supply chain and warehousing, the evolution of e-commerce fulfillment, and the emerging trends in healthcare logistics. They share personal anecdotes and industry stories, highlighting challenges and innovations in inventory management, store operations, and fulfillment strategies. The discussion also delves into how healthcare providers are adapting to new fulfillment demands and the potential of drone deliveries in medical logistics.HIGHLIGHTS[00:00:48] Guy's Journey in Supply Chain[00:02:58] Challenges in E-commerce Fulfillment[00:04:55] Inventory Management Strategies[00:11:26] Change Management in Warehousing[00:14:50] Healthcare Ground Game[00:18:45] Future of Healthcare FulfillmentQUOTES[00:09:58] "Everyone thinks they have a secret sauce. There is no secret sauce. It's just ketchup." - Ninaad Acharya[00:13:45] "Change management is, I think, one of the hardest things we've seen in warehousing, in supply chain." - Guy Courtin[00:16:01] "The ground game, which is not as sexy, is still, I think, as important as this other digital strategy." - Guy Courtin[00:18:52] "The challenge, the reason why some companies do that is they just don't have the right systems to do virtual segregation." - Ninaad AcharyaFind out more about Guy Courtin in the links below.https://www.linkedin.com/in/guycourtin/This episode is sponsored by G&P Construction. If you're in need of top notch, all-inclusive Material handling solutions for logistics and commercial real estate, look no further than G&P Construction. Be sure to visit www.gandpconstruction.com to discover your one-stop shop for turnkey MHE integrations.TAGSNinaad Acharya, Dan Coll, eCom Logistics Podcast, Fulfillment IQ, Guy Courtin, Logistics, Supply Chain Management, Warehousing, E-commerce Fulfillment, Healthcare Logistics, Inventory Management, Amazon Logistics, Change Management, MODEX 2024, Tecsys Supply Chain Solutions, Tecsys

Do you need help convincing clients that graphic design and branding is valuable? In this episode we reveal some awesome studies and statistics you can use to confidently showcase the benefits of design & branding.  Mentioned during the episode:  Episode 132 - The power of case atudies and how they can transform your graphic design business https://podcasts.apple.com/au/podcast/design-and-prosper/id1523004678?i=1000652815124 Siegel + Gale Simplicity Index: https://www.simplicityindex.com/ Kantar BrandZ Global Report: https://www.kantar.com/campaigns/brandz/global University of Wollongong Research Study: https://ro.uow.edu.au/cgi/viewcontent.cgi?article=3915&context=commpapers Forrester Research: https://www.forrester.com/blogs/designers-are-your-anchor-in-an-uncertain-economy/ Adobe Research: https://business.adobe.com/resources/reports/the-state-of-engagement Stanford Persuasive Technology Lab research: https://credibility.stanford.edu/guidelines/index.html 'Can graphic design save your life?' Exhibition & Book: https://www.graphicdesignand.com/product/can-graphic-design-save-your-life Some examples from the exhibition here: https://www.itsnicethat.com/news/can-graphic-design-save-your-life-wellcome-trust-exhibition-lucienne-roberts-rebecca-wright-050917   Have a question you'd like us to answer on an upcoming episode? You can submit it here: https://www.designandprosper.co/podcast   Free resources for designers:

The adoption of AI into customer experiences, and marketing efforts is happening—rapidly. But it's not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences. Today, from the Forrester CX Summit North America, we are thrilled to have JP Gownder, Vice President and Principal Analyst at Forrester Research, with us to discuss the crucial alignment of customer experience, digital experience, and marketing. J. P. Gownder is a vice president and principal analyst on Forrester's Future of Work team. He covers the impacts that technology and human factors jointly have on the future of work. He helps clients design strategies that drive productivity, collaboration, and effective hybrid work. His research also covers how technologies like devices, collaboration software, extended reality and the metaverse, and artificial intelligence and automation reshape the future of how and where we work, what our jobs look like, and how we can drive productivity, collaboration, and the employee experience. Previous Work Experience A prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, The Los Angeles Times, and The Washington Post. He has also been quoted in The Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and he has appeared on NBC television, Bloomberg television, Voice of America, National Public Radio, and other media outlets. Education J. P. graduated from Harvard University with a BA (magna cum laude) and an MA in political science. He also conducted research at the Harvard Business School. RESOURCES Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Forrester website: https://www.forrester.com Access Forrester's Generative AI Essential for CX Leaders Press Release: Forrester's 2024 US Customer Experience Index: Brands' CX Quality Is At An All-Time Low Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Enterprising Insights, host Keith Kirkpatrick covers industry news from the past week, including a briefing with Cloud Eagle, a new product announcement from NetSuite, and Adobe's terms and conditions updated. He closes out the show with a Rant focused on the declining customer experience among American consumers, as tracked by Forrester Research.  

Andrew Ott left college to work at a nonprofit, then moved into technology research and small internet startups before returning to nonprofits and working in social entrepreneurship in Brazil and Rwanda. Now, he runs his own nonprofit, training people from low-income backgrounds, particularly people of color and women, how to code, program websites, and launch new careers.   College Friendships One of the elements of Harvard that have continued to influence his life is his long-term relationship with his Harvard roommates. They regularly get together once or twice a year, getting their families together and doing fun things together. This group of friends has evolved over time, with some being good planners and others not. The tradition started in college, where they would go to one person's house on Memorial Day weekend and bring friends. After college, they spread out to different cities and eventually started renting houses when they had more income. Andrew reflects on the gift of having friends from high school and college.   Travel and Working in Tech Andrew talks about the early days of his career. Initially, he needed some time off from college and decided to go to Spain with his roommate. This experience provided him with a new adventure, fluency in Spanish, and a change in worldview. After his father's death, Andrew considered joining the Peace Corps, but he explains how serendipity stepped into his life and helped him secure a position as webmaster at Forrester Research.   From Spain to Brazil After Forrester, Andrew planned to go to Argentina, but changed plans due to the country's economic difficulties. He spent several months researching and interviewing people connected to Argentina, which led to a job offer at an International publishing house which was offering a salary of $8,000 or $9,000 per year. Despite his interest in the job, the pay was too low to accept, and he returned to the U.S., with a stop-over to Brazil en route. He met up with old friends who live in Sao Paulo. While there, he noticed the abundance of international brands and helipads in Sao Paulo, and decided to pursue work there where his experience working with Forrester and his knowledge as a webmaster was in high demand. Andrew recounts his experience working for startups in Brazil, where he initially worked for four years building websites. He eventually decided to return to nonprofits, starting with CDI, a Brazilian nonprofit that builds computer and citizenship schools in poor neighborhoods across Brazil. He studied nonprofit management and international relations at the Kennedy School.   Social Entrepreneurship in Rwanda The conversation turns to his work in Rwanda where he explored the concept of social entrepreneurship, which is a startup approach with a social goal.  He joined TechnoServe, an organization that was involved in the coffee project funded by the Gates Foundation. The goal was to draw together smallholder coffee farmers into collectives and sell their products to major coffee roasters like Starbucks. TechnoServe intentionally cut out middlemen, ensuring that more of the profit goes back to the farmer. This approach has a positive socio-economic effect on agricultural communities, improving their standard of living, school rates, education rates, and health. Andrew worked with a small entrepreneur to improve his coffee cooperative's business operation. He shares how they discovered fraud in the coffee cooperatives and how they dealt with it.    How CodeSquad Works Andrew talks about CodeSquad, a nonprofit organization, which trains individuals from low-income backgrounds, focusing on people of color, women, and marginalized communities, without any computer or software background, in entry areas or full stack website development. The organization works with these individuals to find jobs in software, which can significantly impact their livelihoods. The average reported salary for a job in software is over $100,000 a year. Some participants have been homeless or couchsurfing during the program, but the program has had some amazing outcomes, including the range of jobs the participants can apply for after going through the program. The program is now entirely online. This decision-making process is more efficient and effective than traditional interviews. The program has seen a significant increase in interest, with over 1000 people interested in the program this year. Andrew shares information on cost per graduate and funding for the program.   Challenges Faced by People in the Tech Industry Andrew discusses the challenges faced by people in the tech industry, including the need for education and the educational requirements. He mentions that the minimum requirements for a software developer job are a high school diploma or GED, authorization to work in the United States, and passing through the admissions process. Success in the industry is determined by perseverance and code switching, which can be difficult for those without corporate work experience.   Influential Harvard Professors and Courses  Andrew mentions Professor Joseph Nye, Jr., and his Historical Studies course on International Relations. He was fascinated by geopolitics and power dynamics between countries in other groups.  Links: https://codesquad.org/ Timestamps: 02:24 Maintaining long-term friendships through regular get-togethers with families and friends.  05:35 Maintaining friendships over time and across distances, with personal anecdotes and experiences 12:17 Career trajectory shift from tech support to web development 15:35 Career path and experience in Brazil 21:16 Social entrepreneurship in Rwanda with a focus on coffee farmers 23:48 Coffee fraud in Rwanda, with a focus on a middleman's inflated expenses 29:45 Nonprofit training low-income individuals in software development, with successful job placement outcomes 31:40 Predicting success in a coding boot camp program 37:43 Non-profit organization CodeSquad's mission to help low-income individuals gain coding skills and find jobs in tech industry   Featured Non-profit: The featured non-profit of this episode is The Baby Jesus Community of Petropolis, recommended by Roger Landry who reports: Hi, this is Roger Landry class of 1992, who had the privilege to be interviewed by Will in Episode 42. The featured nonprofit in this episode of the 92 report is The Baby Jesus Community of Petropolis, Brazil. Founded in 1990 by Tonio Tavares, a teacher for Special Needs teens, who, when the Brazilian government pulled its funding, ended up adopting all 45 Special Needs teens and adults and caring for them ever since. I first found out about this extraordinary organization, when I was working as a diplomat at the United Nations. And since then I've helped them get established as a US 501 C-three, contributed to their many needs, and tried to help them find others in the United States who might be able to assist in their beautiful and literally life saving work. You can learn more about their work at their website. communidade.jesusmenino.org.br for Brazil. I'll spell it that is: C OMUNIDADEJESUSME N I N O dot org.br for Brazil, or if that's too complicated, just email me at Catholic priest@columbia.edu Thanks so much for your consideration. And now here's Will Bachman with this week's episode. To learn more about their work visit: https://comunidadejesusmenino.org.br/

In this episode of Masters of Max, host Tom Butta welcomes Julie Ask, a renowned expert in consumer digital experiences and former Principal VP analyst at Forrester Research, Inc.. Julie's extensive background as a futurist and digital product strategist sets the stage for a great discussion on the challenges brands face in orchestrating seamless digital experiences. During the interview, Julie highlights the evolving landscape of consumer digital experiences, emphasizing the importance of immersive interfaces on mobile devices and the growing trend towards “invisible” experiences that anticipate and fulfill consumer needs. While in the past, most consumers would actively pull information from brands when desired, Julie emphasizes that now consumers expect brands to push relevant offerings to them. As the discussion progresses, Tom and Julie explore the impact of AI on digital experiences, touching on the complexities of using generative AI and the need for brand authenticity and control. They address the critical importance of trust in gaining customers willing to provide information to brands  as well as the challenges organizations face in stitching together data silos to orchestratie cross-channel interactions spanning different business functions. Julie underscores the need to break down organizational silos to deliver cohesive interactions because ultimately: “the customer doesn't want to see functions within your brand, the customer wants to see your brand.”—Guest BioJulie Ask is a technology futurist and digital product strategist who has advised hundreds of global brands on how to design effective consumer engagement strategies to drive business outcomes. Her work defines the evolution of consumer digital experiences and inspires brands to take action. During her 20+ years as an industry analyst at Forrester, she researched, developed insights, and wrote hundreds of pieces of research on consumer mobile and digital experiences; delivered dozens of speeches and webinars; appeared regularly on Bloomberg TV; and co-authored a book, The Mobile Mind Shift. Her most impactful work included: visions of future digital experiences, realistic assessments of emerging technologies and their capabilities, decision frameworks, consumer behavior models, maturity assessments, technology portfolio recommendations, consumer mobile engagement strategies, and operational- and design best practices. —Guest Quote"There is going to be more of a demand for orchestration, not just across marketing, but for operations and customer care service as well. Orchestration is probably one of the most difficult challenges that brands are facing as we look at the future of consumer digital experiences. Marketers are going to need to play a very important role in helping solve that problem because they tend to own the outbound messaging channels. Whether it's email, push, SMS, or otherwise. It's a really hard problem to solve.” – Julie Ask—Time Stamps *(01:10) Who is Julie Ask?*(02:04) What is changing in the world of digital experience?*(05:24) Where does AI fit into the equation?*(07:49) The challenges brands are facing today*(10:02) It always comes back to data*(15:31) Why trust is critical to unlocking consumer engagement*(17:55) What tools marketers can employ to set themselves up for success*(20:40) Moments vs. Experiences*(24:17) Who is responsible for the brand // customer relationship *(25:15) Overcoming silos —LinksConnect with Julie Ask on LinkedInConnect with Tom Butta on LinkedInCheck out the Airship website

It's 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety. On the latest episode of Yeah, That's Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.' Forrester Research found that 42% of consumers are experiencing anxiety about what lays ahead this year. However, the concern is not short-term; 48% of today's consumers are anxious about the next ten years. Chatterjee offered a 101 in macroeconomics, and shared why marketers should take “kitchen table economics” into consideration and what it will take for brands to prevail during this challenging time. The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand. Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape. Hosted on Acast. See acast.com/privacy for more information.

Are you fascinated by the ever-evolving world of agile methodologies and how technology shapes our approach to work? I sit down with Dave West, the esteemed CEO of Scrum.org, for an enlightening conversation on agile methodologies' past, present, and future. This episode promises a deep dive into the agile transformation journey, from the structured days of the Rational Unified Process to the flexible, principle-based frameworks that dominate today. Dave West, a key figure in the agile community and a pivotal force behind Scrum.org, shares his rich experience from leading the development of RUP at IBM/Rational to his influential role in shaping agile practices globally. With a career spanning key positions at Forrester Research and Tasktop, Dave brings a wealth of knowledge on scaling agile, the integration of emerging technologies, and the power of distributed teams. Listeners will be treated to an expert's view on how agile frameworks have transitioned from prescriptive methodologies to embrace a culture of empiricism, empowered teams, and continuous improvement. Dave will explore the significance of iterations, the pivotal role of empowered teams, and the constant alignment to outcomes that have stood the test of time in agile methodologies. Moreover, this episode will explore how emerging practices like design thinking, lean startup, and coaching reshape agile teams today. With the advent of AI technologies like ChatGPT, Dave discusses the potential for automating repetitive tasks, freeing up teams to focus on creative work that directly impacts customer needs and outcomes. As the conversation unfolds, discover how distributed teams can thrive with collaboration tools like Mural, Slack, and Zoom and how data analytics empowers teams like never before. Dave will also share critical insights on avoiding the pitfalls of "Water-Scrum-Fall," emphasizing the importance of genuinely empowering teams and measuring success based on outcomes rather than outputs. Dave offers timeless advice for aspiring leaders and agile practitioners: build relationships, be kind, continuously learn, and focus on helping others. This episode is a treasure trove of knowledge for anyone looking to deepen their understanding of agile practices and lead their teams to more incredible innovation and efficiency. As we explore the agile landscape with Dave West, we're reminded of the importance of adaptability and the continuous pursuit of improvement. How are you navigating the agile evolution in your organization? Join the conversation and share your experiences with us.