Podcasts about Adobe

In this episode of the Canadian Investor Podcast, we break down Canada’s latest inflation read and the Bank of Canada’s rate cut, framing what “sticky core” means for investors. We then turn to earnings and look at Adobe’s AI narrative vs. a maturing growth profile, Affirm’s BNPL momentum alongside credit risk, and Dollar Tree’s value push contrasted with Dollarama’s margin machine. Tickers of stocks discussed: ADBE, AFRM, DLTR, GSY.TO Check out our portfolio by going to Jointci.com Our Website Our New Youtube Channel! Canadian Investor Podcast Network Twitter: @cdn_investing Simon’s twitter: @Fiat_Iceberg Braden’s twitter: @BradoCapital Dan’s Twitter: @stocktrades_ca Want to learn more about Real Estate Investing? Check out the Canadian Real Estate Investor Podcast! Apple Podcast - The Canadian Real Estate Investor Spotify - The Canadian Real Estate Investor Web player - The Canadian Real Estate Investor Asset Allocation ETFs | BMO Global Asset Management Sign up for Fiscal.ai for free to get easy access to global stock coverage and powerful AI investing tools. Register for EQ Bank, the seamless digital banking experience with better rates and no nonsense.See omnystudio.com/listener for privacy information.

All links and images can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark, the producer of CISO Series, and Geoff Belknap. Joining us is our sponsored guest, Kara Sprague, CEO, HackerOne. In this episode: Shadow AI as a control problem Rethinking identity for autonomous agents When process meets momentum Beyond blocking: channeling AI usage Huge thanks to our sponsor, HackerOne  Discover how AI innovators like Adobe, Anthropic, and Snap are using AI to find and fix vulnerabilities across the software development lifecycle. HackerOne, the global leader in offensive security solutions, reveals all in the CISOs' guide to securing the future of AI. Download it now to see how AI can strengthen your security posture. Learn more at https://www.hackerone.com/  

Iterating has become the business norm—but project teams are struggling to keep up with the relentless pace of change. How can change management professionals and project leaders help? We discuss this with: Sharon Casey, director, change management, Adobe, Austin, Texas, USA: Casey discusses how the persistent pace of change is affecting project teams and contributes to change fatigue. She also explains how change practitioners can support project professionals and teams going through change—sharing how her team's “service tiers” offer assistance—and ways to ensure project teams and senior stakeholders buy into change initiatives. Plus, how artificial intelligence is helping leaders at Adobe learn to better manage change.  Senkodi Murugesan, CPMAI, PMP, previously a project manager at Howden, a Chart Industries company, Chennai, India: Murugesan discusses how change has evolved through his career, how to find opportunities amid sudden change on a project, and he shares an example of how he led teams through a major tech change. He also explains why an agile mindset is crucial when it comes to leading project teams through change.Key themes[02:08] How the increasing pace of change affects teams[04:02] Building buy-in for change—and avoiding burnout[09:16] How Adobe change practitioners support teams during change[11:18] Using AI to assist project leaders during change initiatives [16:15] A project professional's perspective on how managing changed has evolved[18:51] Helping teams through major tech changes [21:38] An agile mindset: A must-have for project leaders handling change

The 5 things you need to know before the stock market opens today: Lawyers for President Trump are asking an appeals court to let his bid to fire Federal Reserve Governor Lisa Cook continue before next week's Open Market Committee meeting, Treasury Secretary Scott Bessent continues interviewing candidates for next Fed chair, Adobe shares are heading up, RH is under pressure, and AI tech firm Super Micro has begun to ship Nvidia Blackwell chips worldwide. Squawk Box is hosted by Joe Kernen, Becky Quick and Andrew Ross Sorkin.  Follow Squawk Pod for the best moments, interviews and analysis from our TV show in an audio-first format. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  On this episode of The Six Five Pod, hosts Patrick Moorhead and Daniel Newman discuss the tech news stories that made headlines this week. The handpicked topics for this week are:   Apple Event and AI Strategy: Analysis of Apple's recent product launch event and a debate on Apple's apparent pivot away from a focus on AI. Comparison of Apple's strategy to competitors in the AI space.   Tech Earnings and Market Reactions: Breakdown of Oracle's earnings and stock surge. Analysis of Adobe's performance and AI revenue. Examination of Synopsys's challenges and future outlook.   AI Industry Developments: OpenAI and Microsoft's evolving partnership structure. ASML's investment in Mistral AI and the European tech landscape. Discussion on Apple's strategy to maintain user trust while lagging in AI. Debate on the long-term implications of Apple's current approach.   Chip Industry Dynamics: Analysis of Broadcom's potential chip development for OpenAI. Examination of Intel's organizational changes and market challenges.   Future of AI and Device Integration: Speculation on the evolution of AI assistants and device ecosystems. Discussion on the potential impact of AI on job markets and company strategies. A comparison of tech company valuations and growth potential and an analysis of market reactions to earnings reports and future projections. For a deeper dive into each topic, please click on the links above. Be sure to subscribe to The Six Five Pod so you never miss an episode.  

Nine Entertainment saw its shares plunge 36% in a single day late last week… but don’t panic, there’s a reason. The Good Guys has been slapped with $13.5 million fine for misleading customers with dodgy store credit promos. Adobe shares have climbed after the software design giant has its customers spending big on AI-design. _ Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.__See omnystudio.com/listener for privacy information.

The 5 things you need to know before the stock market opens today: Lawyers for President Trump are asking an appeals court to let his bid to fire Federal Reserve Governor Lisa Cook continue before next week's Open Market Committee meeting, Treasury Secretary Scott Bessent continues interviewing candidates for next Fed chair, Adobe shares are heading up, RH is under pressure, and AI tech firm Super Micro has begun to ship Nvidia Blackwell chips worldwide. Squawk Box is hosted by Joe Kernen, Becky Quick and Andrew Ross Sorkin.  Follow Squawk Pod for the best moments, interviews and analysis from our TV show in an audio-first format.

OpenAI has announced a major restructuring plan that involves transferring an equity stake valued at over $100 billion to the non-profit organization overseeing it. This move is part of a broader strategy to transition OpenAI from a non-profit to a public benefit corporation, alongside a tentative agreement to resolve financial issues with Microsoft, which has invested over $13 billion in OpenAI since 2019. The revised agreement includes a clause that limits Microsoft's access to OpenAI's most advanced technologies if they achieve artificial general intelligence. This transition is under scrutiny from regulators and raises concerns about OpenAI's commitment to its foundational mission of ensuring that artificial intelligence benefits humanity.The financial implications of OpenAI's restructuring are significant, particularly with an estimated computing cost problem of $350 billion. This staggering figure not only highlights the challenges OpenAI faces but also sets a concerning precedent for other tech companies relying on cloud computing resources. If OpenAI struggles with these costs, it could lead to higher API pricing, throttled access, or abrupt contract changes that would affect managed service providers (MSPs) and their clients. The podcast emphasizes the importance of diversifying partnerships and negotiating flexibility in contracts to mitigate potential volatility in the AI landscape.In other industry news, N-able has launched CATMIP, an initiative aimed at standardizing AI terminology in cybersecurity and IT management. This effort seeks to address the inconsistencies in terminology across different tech vendors, which can lead to errors and ambiguities in AI command interpretation. Meanwhile, Kaseya has reshaped its leadership with a community-first message, appointing new executives to enhance its AI-first platform, Kaseya 365. These changes reflect a shift towards a more community-centric approach for managed service providers, although the podcast cautions that new titles alone won't resolve existing integration challenges.Adobe and Coro are also making strides in integrating AI into their offerings. Adobe has introduced AI agents in its Experience Cloud, with over 70% of customers already adopting the new tools designed to enhance customer experience processes. Coro has released a new version of its cybersecurity platform tailored for small and mid-sized businesses, leveraging AI to simplify security processes. The podcast concludes with a discussion on the decline of the open web, the normalization of AI as a technology, and the importance of aligning AI adoption with business goals rather than treating it as a standalone strategy. Four things to know today 00:00 OpenAI Restructures With $100B Equity Transfer While Confronting $350B Compute Crisis03:58 N-able Pushes AI Standardization While Kaseya Reshapes Leadership for AI-First Future06:51 Adobe Targets Customer Experience as Coro Brings Enterprise Security to SMBs08:28 Open Web Fades, AI Normalizes, and Strategy Matters More Than Ever  This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this episode, Conor and Bryce interview Sean Parent about his upcoming keynote at C++ Under the Sea!Link to Episode 251 on WebsiteDiscuss this episode, leave a comment, or ask a question (on GitHub)SocialsADSP: The Podcast: TwitterConor Hoekstra: Twitter | BlueSky | MastodonBryce Adelstein Lelbach: TwitterAbout the Guest:Sean Parent is a senior principal scientist and software architect managing Adobe's Software Technology Lab. Sean first joined Adobe in 1993 working on Photoshop and is one of the creators of Photoshop Mobile, Lightroom Mobile, and Lightroom Web. In 2009 Sean spent a year at Google working on Chrome OS before returning to Adobe. From 1988 through 1993 Sean worked at Apple, where he was part of the system software team that developed the technologies allowing Apple's successful transition to PowerPC.Show NotesDate Recorded: 2025-08-21Date Released: 2025-09-12C++ Under the SeaAre We There Yet? - The Future of C++ Software Development - Sean Parent - C++Now 2025A Possible Future of Software Development - Sean Parent - Google Tech Talk 2008Sean Parent Zurich C++ Meetupcareers.adobe.comIntro Song InfoMiss You by Sarah Jansen https://soundcloud.com/sarahjansenmusicCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: http://bit.ly/l-miss-youMusic promoted by Audio Library https://youtu.be/iYYxnasvfx8

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über Turnaround-Chancen bei Opendoor und Aufatmen bei Adobe und eine Aktie mit Comebackpotenzial. Außerdem geht es um Oracle, Siemens Energy, SMA Solar, Nordex Paramount Skydance, Warner Bros. Discovery, Netflix, Microsoft, Red Cat Holding, Opendoor, Fresenius, Fresenius Medical Care, iShares Core MSCI World (WKN: A0RPWH), Vanguard FTSE All Word (WKN: A2PKXG), iShares Core MSCI EM IMI ETF (WKN: A111X9) und SPDR MSCI ACWI IMI ETF (WKN: A1JJTD). Die Tickets zum Finance Summit am 17. September bekommt ihr 40 Euro günstiger – aber nur mit dem exklusiven Code AAA2025, der ihr unter dem folgenden Link eingeben müsst: https://veranstaltung.businessinsider.de/BN5aLV Außerdem könnt ihr unter diesem Link euer Depot hochladen – und mit etwas Glück wird kein Geringerer als Christian W. Röhl euer Depot beim Summit checken und optimieren. https://form.jotform.com/Product_Unit/formular-finance-summit-depot-check Wir freuen uns über Feedback an aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Der Börsen-Podcast Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

“If you look very intensely and slowly things will happen that you never dreamed of before.” This Aaron Siskind quote neatly sums up the deeply contemplative discussion we had with landscape photographers John Paul Caponigro and Joel Simpson in this week's podcast. Siskind's name is mentioned several times in our chat—as are many other 20th century photography legends—making this show both an exploration of photo history and an exercise in a holistic way to envision and record the world around us. Our focus on landscape quickly diverges from realistic depictions in favor of terrain that celebrates abstraction and metaphor. Follow along as we unpack the unwieldy term Pareiolia—the tendency to see familiar things in otherwise random patterns—and discover unique pathways to relate to the natural world. As John Paul Caponigro aptly points out, “I think of every exposure that I make as having a conversation with the subject and myself. I think of every move that I make in Photoshop as having a conversation with the image that started one way and is developing in another. And I ask, you know, what does the image want?”   Guests: John Paul Caponigro & Joel Simpson   Episode Timeline: 3:30: Joel Simpson describes his early landscapes as a way to re-experience being elsewhere. 9:24: Pareidolia: what it means and its relationship to Joel's photographs. 13:24: John Paul's relationship to the term pareidolia: a way to find patterns and make sense out of chaos. 19:12: The influence of Gestalt psychology when interpreting abstract patterns and photographing the bare bones of the earth. 24:55: Differences between making pictures with the aid of pre-visualization vs going in empty and refining ones' vision in post using digital tools. Plus insights about getting beyond the imitation phase to find a path to originality in your work. 35:58: How do you know when your unique vision from the pictures you make are ready to be released into the world? 42:12: Episode Break 43:24: John Paul's approach to post-processing—using the tools as a laboratory to make multiple iterations. 47:00: Joel describes the discoveries he made when finessing photos of a wonderous landscape from Zhangjiajie, China. 50:21: How does AI factor into crafting an authentic vision, plus the mind as the original AI. 1:03:18: Using photography to tap into things that haven't yet been discovered and elicit a sense of wonder from viewers' responses. 1:06:50: Joel and John Paul talk about the places that inspire their respective photographic projects.   Guest Bios: John Paul Caponigro is a digital media pioneer, combining his painting background with a variety of photographic processes using the latest in digital technology. His work is about the perception of nature and the nature of perception. Widely respected as an authority on creativity, photography, and fine art printing, John Paul's images and writings are widely published in periodicals and books, and he's been a contributing editor to a variety of magazines and websites. He's also author of the video training series R/Evolution and the book “Adobe Photoshop Master Class,” now in its second edition. As a highly sought-after speaker and educator, John Paul has presented lectures and workshops around the globe. His art has been exhibited internationally, and his prints are housed in numerous public and private collections. Select clients include Adobe, Apple, Canon, Kodak, and Sony, and he is a member of the Photoshop Hall of Fame, Epson's Stylus Pros, and X-Rite's Coloratti.   Joel Simpson began making pictures as a teen in the 1960s, turning pro in 2002. Since that time, he's had more than 50 exhibitions in the US and abroad. His work has also been widely published and received numerous awards, including a Nautilus Gold Award for Art and Photography for his 2019 book Earthforms: Intimate Portraits of our Planet. His new book, Faces in the Rocks: Beyond Landscape to Psycho-Geological Photography, organizes his discoveries about the aesthetics of abstract and figurative forms in the earth, concluding with a tongue-in-cheek collection of imagined extra-terrestrial landscapes and future cityscapes. In addition to his career in photography, Simpson holds a PhD in comparative literature, and spent 22 years as a professional jazz pianist. He lives in Union, New Jersey.   Stay Connected: John Paul Caponigro Website Instagram Facebook YouTube 1980's Guardian advertisement “Multiple Points of View”   Joel Simpson Website Instagram YouTube   Credits: Host: Derek Fahsbender Senior Creative Producer: Jill Waterman Senior Technical Producer: Mike Weinstein Executive Producer: Richard Stevens

The market is taking Oracle at its word in its longer term guidance on cloud infrastructure growth. We wonder instead whether an AI bubble is incipient here and if so, which dozen or so stocks should be in the "AI Bubble Basket" we are considering identifying as a talking point from here. The set of names we are considering will be listed on the John J. Hardy substack (see link below - please let us know your thoughts there!). Otherwise on today's pod, a discussion of other key single stock news and Adobe earnings incoming tonight, the key macro data incoming, gold correction risks, the US political storm set to intensify on the assassination of conservative activist Charlie Kirk and much more. Today's pod hosted by Saxo Global Head of Macro Strategy John J. Hardy. Links discussed on the podcast and our Chart of the Day can be found on the John J. Hardy substack (with a one- to two-hour delay from the time of the podcast release). Read daily in-depth market updates from the Saxo Market Call and the Saxo Strategy Team here. Please reach out to us at marketcall@saxobank.com for feedback and questions. Click here to open an account with Saxo. Intro and outro music by AShamaluevMusic  

ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology's version of fantasy football. This episode tackles: TikTok's addictive algorithm vs. China's “education-only” version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don't vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world's #1 comedy-business podcast.   Eric Readinger  0:02   Okey, dokey, Law Smith  0:06   Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger  0:27   Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith  0:32   so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger  0:36   right, because I can't be proven wrong. I'm right. Law Smith  0:40   I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger  0:46   life. Uh huh, yeah, not everything you think is right. Law Smith  0:52   Well before this turns into no man from Eric Readinger  0:55   your children's club. Law Smith  0:58   You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger  1:12   that. Oh yeah. Are we gonna get into it? Nah. Law Smith  1:15   Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger  1:23   I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith  1:28   it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger  2:02   did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith  2:06   I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger  2:24   You're good, yeah, AI is great, loyal part. Law Smith  2:29   But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger  2:39   language, excuse me, what did I say? Learning? Used to Law Smith  2:45   whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger  3:29   Well, not yet. You go on their list, their robot Law Smith  3:33   list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger  4:19   I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith  4:23   Well, we were, you and I off air. Were bitching about tick tock and how I don't think either of us really like Eric Readinger  4:30   it. I don't ever go Law Smith  4:32   into talk well, I don't, I don't like I don't like reels, I don't like show. I don't unless I'm like, going to Eric Readinger  4:39   look for something, right, right? It's not, we weren't talking just about Tiktok what? Law Smith  4:43   But I mean, Facebook reels, when I open those apps, it's like, abrasive with the video. You know? It's like, oh, sometimes the sound is like, way high, like an old TV commercial where the audio is like, doesn't that still happens, right? And it's so. Well, it's like, when I open up those apps and it goes right to video, it's like, oh, and I'm usually already listening to something, right? I've realized that's on me a little bit as far as like, I don't, I'm not people send me videos. I'm like, I'll get to that later. And I just never, yeah, I know it a lot of the time, but that's not because I didn't want to watch it. And I do like that. People will send me stuff. They go, Oh, they're thinking of you. They go, Oh, it's Eric Readinger  5:28   nice in general, to me, the interface is just a pain in the ass. Did you see the videos I sent you? Oh, you sent more than one. Oh, my God, gotta back out, because I go back in like, Law Smith  5:38   it's just stupid, and then I might be a comedy snob at the same time, exactly. And so that Eric Readinger  5:44   isn't funny. Isn't funny. Why are you sending me out? And then Law Smith  5:47   so I was kind of thinking about it, when we talked about it, like last week, just kind of shooting the shit. And I was like, Why does Tiktok kind of annoy the shit out of me? And it part of it. Once I found out that the Chinese algorithm for their people is wildly different than the one over here. I think that was my trigger point to go. I don't want to be on that. That. And at the same time, my mom, friends that are like our age in their 40s, they were telling me they're wasting two hours a night on there every night, and they're like, I'm so addicted. Like, when it was really popping. Like, you know, 2021 I don't know 22 we're not the first movers on this, but the laggard, older people, yeah, and so, like, I was like, I want that. I don't have enough time. I feel like, but you're Eric Readinger  6:41   acting like the Tick Tock algorithm is that much worse than any other social media algorithm. They're all doing the same thing. Law Smith  6:47   Well, I think they do they I think they do it the best it seems like. Because it seems like, yeah, maybe I don't know, man, just from general chatter I hear in my life. But also, when I'm listening, I listen to a dick loader comedy podcast all day, because, you know, marketing, marketing work is like, once you know how to do it, you can kind of be on autopilot a little bit. And so it's one of those things where the chatter is like, it is they have, they got it dialed in, they got you screwed in, buddy. And that's, that's, that's really, they're the best at Eric Readinger  7:27   it that. But it's like we're on neither of us are on it. To know if it's better or worse. I'm on it enough. I Oh, here we go. Now we get the truth. Law Smith  7:36   Well, I need to know, well, marketing, we're in marketing, so it's like, I need to know enough, right? And I need to know a user perspective of it, right? I can't. I usually just try to stick to, like, outside research, well, yeah. But I'm always like, I like, put it away, like, it's like, a Ebola virus or something, okay, you know, I'm like, Oh, I don't want, that's good. That's really, yeah, but I also like timely reference. So the thing was like, Yeah, it's like, the Black Plague. And so I think, like, when? But really when it was like, okay, the algorithm for China and the Chinese people definitely got some pro China stuff going on there, right? That's, that's just good marketing within the country, right? Educational outside of that, it's only educational stuff. Eric Readinger  8:29   Now here, what is the education about, Law Smith  8:31   like, science and like things of that nature, probably revisionist history, I'm sure. But I'm sure it has a whole glaze of propaganda over it, yeah, but at the same time they're doing that, but over here, they're like, let these dummies get dumber. That's what. That's my like, Eric Readinger  8:50   yeah, I don't think that's a wild No, that's not wild at all. I agree with you, and Law Smith  8:56   I compare it to Narco terrorism of like, you know, they say there's a lot of fentanyl that gives through Mexico from other countries to go up, up to the United States to kind of hurt, yeah, oh, no. This is, and that's happened on the Russian Eric Readinger  9:12   border without better than Narco terrorism, bro. Well, it's it. This is the Idiocracy. This is Lee, yeah, it's legal, right? Law Smith  9:19   And we and another bigger if we back, really back out, like the the future where everything takes over, like, you know, all agency is lost for people, right? And at 1984 it was about like, everything coming at people to take over society. We're willingly giving it away with our time data, you know? Eric Readinger  9:45   Yeah, we just keep letting them do whatever. You know, it's man. It sucks. So older I get, the more I'm like man they are. They are probably trying to control Law Smith  9:55   us. Look, it's not all bad. But as our buddy in the. Uh, all star guest, Dean Akers, who's, come on, he's, I'm surprised when we had breakfast the other day, he didn't bring it up. But because I think he's brought it up every breakfast we've had the last, you know, two years, he goes, You know what the new cigarettes are? And I'm like, what? And he's like, it's the bone. And I'm like, I know that one. I actually can answer right? When he is a teaching, he's a he's a teaching kind of mentor, yeah? Eric Readinger  10:28   So like, when Dean comes on here, and he'll ask us questions, and then we get all nervous and try to think of the right answer, and then one of us gets it right, and the other, he does the same thing at breakfast. And we the same way in real life. He's no different, yeah. We act the same way. Law Smith  10:41   So he keeps score, but he that's like, his favorite, you know, kind of angle, and he's right, because he, he was telling me people were wasting two hours as well. And I was like, whoa. I mean, he, he looks up Eric Readinger  10:54   that stuff. Yeah, that's not even now. That's, I thought that was obvious. Law Smith  10:58   Is it all bad? No, it it provides entertainment for people, right, right? You can get information from it. I just don't know how I feel, like you, like we talk about with news outlets, we'd be doing a lot more work to figure out if, if this, this thing on my feed, is actually true. But most people don't take that extra step, including myself, and a lot of the times just go, oh yeah, that's okay, right? Just move on, Eric Readinger  11:27   right? I think they annoying, most annoying dances I even get to that the dances, they're not as annoying. I don't think the food food, try this viral. Try this viral recipe. First of all, if that's obviously throwing a word viral into all the food, right? It's viral. It's viral. Whatever chocolates you know, like you, but the way they do the thing is, like, here, let me do a quick, sharp, snap, cut all, like, of the ingredients that you gotta, like, pause your phone. Like, they don't give you any measurements on what you're doing. Like, there no, it's just like you barely kind of got to guess what they're doing. And yet, there's still people are still trying Law Smith  12:06   to do it. I went on a mom date. I had to go on a date with my mom for lunch once a month. Law loves mom. I love my mama and and she was saying, I was I was saying the same thing. I was like, I don't like any recipe online that doesn't give you the ingredients first. I know that's because that's another bunch into it. And you're like, I don't have, oh, fuck man, I don't have basil. I don't have that kind of basil here. No. But I Eric Readinger  12:34   mean, whatever happened to the websites that just give you the recipe? Well, you'll have to write a fucking Law Smith  12:39   story about it. They're all trying to game it. So, like, they know that's going to be too boring, and people don't want to see that at the beginning. But when you really, actually want to use the information for recipe, and you don't know, I don't I, admittedly, I'm not. I don't know offhand how to bake or cook really well. I can grill, okay, right? But like, I look everything up and just follow whatever the directions are Eric Readinger  13:04   exactly. And when the directions start with, I remember when I was nine years old, it's like, what are you doing, right? I don't even, I don't even see them. Where are you taking me? Yeah, bro, it's a whole thing. Everybody's got to get their SEO in. Law Smith  13:17   So 25% of the users are 18 to 2425 34 is about 30% and our swing and Dick group is about 20 Okay, I just, I wanted to pull some stats up, because I was like, I was curious how really even spread. So it started in 2016 and it's become this. It's grown quicker, more more adopted users, more daily active users than any of them in such a short amount of time. That seems suspect to me, right? Because I was like, how did it grow like that? And I can't get any of the any of the AI apps to tell me Eric Readinger  14:00   really, I know, I think there's absolutely, well, whether it's an app or a person like that, get propped up and put in the spotlight and be made to be, you know, a household thing. It's like we were talking about like a guy like Sean Ryan. Yeah, who the fuck was Sean Ryan before he started getting every top tier podcast guest, yeah? Like, yes, I understand he Law Smith  14:27   was, you know, he was a journalist. He was, he Eric Readinger  14:31   was a counter Intel guy. Law Smith  14:33   Wait, whom? I'm thinking of, the hot wings guy, the hot ones guy. What's that guy's name? Who gives a shit? Now, I'm thinking of Sean Kelly, but, all right, who's Sean? Who Sean? Eric Readinger  14:48   What? Sean Ryan? Law Smith  14:49   There Is he cute. He's a bald headed man. Well, I mean, there's so many audiences we don't know about. There's so many like popular things. Like, when people come up to you, especially like comedy, you think you have a finger on the pulse. Like, you ever heard of this guy? He has a billion people that follow on me. Like, never heard of him? Eric Readinger  15:10   No. I mean, 4.8 3 million subscribers, right? Law Smith  15:14   I don't know if I even know this guy. Well, I thought you were talking about the hot ones. Guy off air. Eric Readinger  15:19   I mean, you just see he's got, you know, Law Smith  15:23   he's is, Eric Readinger  15:25   uh, sets. Let's see if I can imagine being able Law Smith  15:30   to build up. My God, how unprofessional. Whatever you don't do premium down, um, Eric Readinger  15:36   but anyways, I think there's guys that just like, get put into the spotlight to push a narrative, you know, like, just get certain people on there. Like, we're gonna give you a bunch of money for marketing because, like, somebody like, I just don't have no problem with the guy, Sean Ryan, he killed me in the sleep. But like, I don't necessarily think he's a great interviewer, or, like, has a fantastic recall of information, or anything, you know, Law Smith  16:07   well, that doesn't mean, I mean that it's entertainment at the end of the day. So it's Eric Readinger  16:13   not easy. Like, there's just a couple of them that are puzzling to me. Law Smith  16:17   He created and show ran several. Oh, that's, I think that's a different guy. That is absolutely a different guy, former Navy SEAL in CIA, contractor. So that's pretty interesting. Right off the Eric Readinger  16:29   bat, exactly what I'm saying, bro, and then he just jumps into the spotlight like Law Smith  16:34   that. No, okay, so there are, if you're talking about, like, podcasts, where there's, like, how did uh, these podcasts land on the top 10 list? It's like they have PR for that now, it's like you pay to get on that shit. Eric Readinger  16:50   Sure, I understand that. I'm just saying there's certain ones that I hear them and then just the way they are. It's very fishy. Law Smith  16:57   He, uh, became a CIA contractor enemies, so maybe had some cash to spend from that. Yeah. And then founded vigilance elite and 20 vitamin company to teach tactical skills to civilians law enforcement. So maybe money, some money there. If you have money, you can, you can, you can get that many people, even Eric Readinger  17:20   if you suck. Well, anybody who's been in the CIA, but not Law Smith  17:25   us, we're doing it lean on purpose, right? Yeah. So you got, or even it's for this is brought to you, for viewers like you. I don't have that the end of PBS stuff Eric Readinger  17:39   when they play best, get damp. Sure that's the right sound. Law Smith  17:43   Whenever where they go. This TV show, this program, is brought to you by and they give a bunch of, oh, I got it. I got the reference. But, and then they'd say viewers like you at the end, Eric Readinger  17:54   yeah, I know. Did you get it? Yeah, I still get it. Still get it. Law Smith  17:58   I tried to get back to tick tock. I tried to get the list of words that will demonetize you or give you, oh, let's read those aloud. I've wanted to, that was what I was gonna do. I was just gonna start reading them without with no segue into it. But I can't get them. I can't get a list of them. It's like, secret. Eric Readinger  18:17   Well, I know the kids. Oh, visit. Is it one? Well, you can't talk about that. Can't talk about unaliving yourself. Law Smith  18:25   And Tiktok, I think, is the most prude out of all of them. Like you can't say sex, you say SIGs with, like, eggs with an S on right? Yeah, or the one on YouTube, and Tiktok is on alive yourself instead Eric Readinger  18:42   of, did you hear me just say Law Smith  18:44   that? Oh, no. Okay, good. Eric Readinger  18:46   You see how this podcast goes. Everybody, I kind of do my own show over here. Law does his own show over there, and then we meet in the middle at the end. I'm trying, Law Smith  18:54   yeah, yeah, yeah. It's interesting. Well, I'm trying to read some notes. I think we were talking at the same time for a full minute at one point when today, just a couple minutes ago, very possible. So what I don't like about that is, like, self censorship of stuff. But you know, it's not all bad, I guess, because there's so many kids that have accounts and they're on there the dance dances have never like, unless it's like, a bunch of people are never like, Wow, what a cool dance. I think it's interesting. I think it's I respect like a dance group that does something pretty, you know, difficult, synchronized. I feel like that is a female thing. Big time is like, I got a dance. I got, I got it hit me, Eric Readinger  19:46   right, right? Law Smith  19:48   I know I misogynist lately, so I'm just gonna lean into before, yeah, no, I'm saying like that. Okay, so group dance. Yes, moves, I'm gonna go with horoscopes. In, like, astrology, these are all things I don't know a straight man that is into any of this in drag queen shows, yeah, well, people are like, it's hilarious, and you're like, a half second, maybe at best. Okay, I'll there one straight male that enjoys any of those three things. Eric Readinger  20:27   Okay, well, hold on, on the dragon shows, there is an element that can make it fun. That is, if you have another dude in your group who's very uncomfortable with the situation, sure, yeah. And we obviously let the drag queens know this, you know, you tell them, hey, focus in on him. Yeah, it's going to be funny forever. But I give you credit Law Smith  20:47   for you having the friend, bring in that friend, or making that friend go kind of right. I'm not, I don't know. It's just like, I mean, this is obviously, it's Eric Readinger  20:55   not like, I came up with the idea. I'm saying, like, if you're forced to go, you can make the best out of it, yeah, by making your friends uncomfortable, yeah, Law Smith  21:04   at the same time, like dudes, I'm trying to, I try to be open to that those kind of things when they're brought up, I try not to just shut it down kind of right away. Eric Readinger  21:15   You know, what kind of things, Law Smith  21:17   stuff that has zero interest to me. And I extrapolated out to I'm like, do I know any men that like actual men that like this stuff? Yeah, straight guys like myself, but yeah, Comparison is the thief of joy. So try to be open to it. I don't know everything, and there might be a funny drag show out there. Eric Readinger  21:42   I'm not, yeah, but again, I'm not trying to go to drag if you're forced. Law Smith  21:46   Well, I've been, I've been to a lot of drag places because of comedy, and it's like, I've seen it. You get to open with Eliza Manali, and you're going to close the share. Eric Readinger  21:58   I don't get it. I don't get how it's so much a thing. Law Smith  22:03   So what else did I have on here? Look, we don't even have a Tiktok account for this podcast, which is pathetic. So we'll this, hopefully this will help. Here's one thing I found that was interesting. There was an entrepreneur trader that followed all the comments on Tiktok to find trends before people on Wall Street could find out about them. So he would spend four hours every night analyzing comments to find out what people were talking about. Okay, and then he would find that trend, and he he put a trade in on that company before it really popped to like older Wall Street people, and he fucking crushed it. Guy's name is Chris Camillo from from Texas, and he turned $84,000 into 42 million by just finding trends before they really pop to the general public, the older public, you know, Eric Readinger  23:06   yep, but I see that he turned $84,000 into whatever. No, I mean, that's just like, what's his face? Law Smith  23:16   Here's here's a good example. So Hollywood insider predicted Margot Robbie last the Barbie movie, right? So he sees all the Tiktok comments about the Barbie movie buzz. He puts a bunch of trade on Mattel stock because it's gonna, it's gonna go through the roof, because it's gonna be a legit movie, right? And crushes it with that kind of thing. I think ozempic was another one, or one of the weight loss drugs. When people were starting to do that and talk Eric Readinger  23:47   about it, it doesn't seem like four hours a night is necessary for that. Law Smith  23:52   Well, obviously he's obsessive about it. But it was one of those things where, what did I go? It was obviously, like obsessive and by the way, slime was the other one that that's like genius. If he was reading comments, I doubt he did it four hours a night. By the way, this is Eric Readinger  24:09   what I'm saying. I have four hours. I didn't vet I didn't vet this whole thing, mental thing. Law Smith  24:13   Maybe I didn't vet it out. And I'm sure he figured out how to get a bot to sweep and look at all this stuff. But kids obsessing over slime, and then, so he bought, he bought a bunch of Elmer, elmer's Glue stock, like shit like that. That's pretty awesome. Why is that? Because that's what makes up slime. Of a lot of that, okay, Eric Readinger  24:37   but they're using it for glue. Law Smith  24:40   No, you put you Elmer glue is one of the ingredients in slime, Eric Readinger  24:44   but they're not making the glue. They're not taking Elmers glue and making slime out of Law Smith  24:49   it. A lot of kids were making at home, yeah, including my own kids, I see. And then I had to have a no slime rule at my house, Eric Readinger  24:58   yeah. No. The parents like the slime. I'm fuck that shit. Well, it just, it gets everywhere. It never comes off. Law Smith  25:04   Yeah, it's like, Slimer from Ghostbusters. It leaves, like, residue Eric Readinger  25:07   everywhere, snail trails. Yeah, yeah, fucking Law Smith  25:11   first. Oh, but have I brought this up Ghostbusters? I got a lot of people that don't like cops, but they love Ghostbusters. And I'm like, You're you're backing, you're back in enforcement Eric Readinger  25:23   there that don't like, like cops the TV show or cops in real life, Law Smith  25:26   like police in real life. They're like, they're like, defund the police people, and then they love Ghostbusters. I find that funny, Eric Readinger  25:34   right? That's a really fun thing for you to say to them. I Law Smith  25:37   never bring it up. Oh, okay, dude, I, I don't if it's a big calorie burner, and I don't have a lot of information or a hot take other than that one sentence, yeah, I Eric Readinger  25:48   am bringing it up. Yeah. I mean, defund the Ghostbusters. Law Smith  25:53   I'm just saying, Man, you know, they deserve fair trial too. Eric Readinger  25:57   The ghosts, I feel like they've already had their trial. Did they there? I mean, that's why Law Smith  26:02   they got hurt there. There's systemic ghostism. Eric Readinger  26:06   Oh, I see. So it's a problem with communities. Law Smith  26:10   Anyway, I thought that was interesting. Not all Tiktok is bad. You can use it the way you want. Everybody wants to be an influencer now that's under the age of 18. YouTube star or Tiktok star is like the number one. I know job they want when they get older. It's crazy, yep, all right, I didn't think it Eric Readinger  26:29   was any foresight to say we can't all be influencers. Hey, Eric. I didn't think we're gonna talk that much. I thought we're gonna have a short episode, I know, but I knew we would just gab like gals. I got, Law Smith  26:39   I got one more thing, and then we'll get out of here and it, I'm going to open source it to everybody. So if you made it, I'm going to Shawshank Redemption you, if you made it this far, why you come a little bit further? What? There is a great idea I don't think I'll be able to ever capitalize on. So as if, like my Cuban coffee drive through idea. Eric Readinger  27:02   You know, that's the one joke that I thought of when you're like, I'm gonna that's not my my bits on stage. What's the name of your Cuban drive through? What's the name that you give it? Oh, that's Law Smith  27:15   the fruit the food truck joke, Eric Readinger  27:18   whatever it is, the two cups. Yeah, my point is, is that came into my mind when you're like, I don't really do a lot of dirty stuff or shock Law Smith  27:27   value stuff, yeah? Well, it's tough to shock people. Number one, you have to go so extreme. That's, that's why it felt out of place. And then this is a conversation we had off air. Eric Readinger  27:38   It was, yeah, Law Smith  27:41   about a set I did, and I was like, Yeah, not really. Part of who shit it was, yeah, Eric Readinger  27:47   yeah, who's in, who's in the zone? Now, I don't know. I mean, it doesn't change. Holy Water, all right, we have, you don't get to just say it. Law Smith  27:56   I'm getting closer. I'm getting closer. Nailing that. Holy guacamole, Eric Readinger  28:01   gronca, moly, I Law Smith  28:02   know, but I Eric Readinger  28:03   messed up. Okay, fantasy football, is that what you want to talk about? Law Smith  28:06   Well, I've tried to figure out how to capitalize this league. I do. No one's figured out. Okay, so NFL, fantasy football, billion dollar business, like, if not 10 100. We know he knows sports betting going on with the Daily Fantasy leaves too well, and the college football is getting cooler about being less kind of they're they're becoming less restrictive about players rights and their naming rights and all that stuff paying them like they should have been the whole time. So I do a very nerdy college fantasy football league, but I'm always like, when I'm preparing for it, I have my draft tonight, and when I'm preparing for it, I'm always like, I can't believe no one's figured this out how to make college football fantasy because everyone goes well, there's too many teams, ah, but we do it a different way. We have eight managers, ah, and it's a top 25 League. You stick with the AP, top 25 and your draft really matters, because you have to skew it a bit. So if it's like Boise State's 24 and they play, you know, one of those opening games where they got to play something difficult, they can lose the value of that player goes down, because once they drop out of the top 25 you lose them, yeah? And you have to do a waiver, a weekly waiver. Eric Readinger  29:26   Life is somebody doing all this by hand? Yeah? Law Smith  29:30   Holy shit. I mean, not like writing it down? No, I know, but manually, I told you, this is the one where it's me, my buddy, Brendan, and I think everybody else is black dude that. So I'm like, you stupid kind of white guy in the group. I'm I was, like, the new guy, and that I was the new guy for like, 15 years in this league. I don't know these guys that well. So it's always like, we're doing the Zoom draft. Often. I'm like, sometimes I've been a little loosey goosey, you know, yeah, battle pops, it made some jokes that fall flat, and I'm like, Okay, well, I don't know these guys anyway, so, yeah, Eric Readinger  30:10   well, but you need me there with you. Law Smith  30:14   You can hop on tonight. No, Eric Readinger  30:17   God, I try to so racist jokes and fall flat, but Law Smith  30:21   I'm open to sourcing it. I've definitely done this on the show before and put it out there. It's one of those things where it's, like, I tried one year to really try to put effort into it for a while, Eric Readinger  30:30   and like, what are you hoping sourcing the Law Smith  30:33   idea of the game? So, like, you can be even hard to pitch this to a big like Yahoo or ESPN, or any FanDuel or something. Yeah, because you you'd have to go, I gotta pitch you something, but you gotta sign the longest NDA of all time that you can, like, it's like a movie script, while people don't read movie scripts just given to them, that has to go through their agency, because they'll get sued for, like, copying the idea. It's kind of like that, an IP of this idea of some of something that already exists, statistics that are out there. Eric Readinger  31:08   Yeah, I don't think it'd be that crazy. Law Smith  31:11   What sucks is, every year you have to do the manual research. Now there's sites you can pay for, subscription wise, that kind of do it. But like, Yeah, nobody cares about college. You can't. You can't really key in firsthand, all the parameters you need. So I've tried to, like, here's my strategy this year, because, oh, my God, I didn't read Phil Steele's phone book magazine. He does a thing on every team. It's like the craziest, like, Aspergers, he, like, he has, he it's like 180 pages. It's crazy. And he predict, he's the best predictor of, like, who's gonna win the Heisman, who's gonna be good this year kind of thing. So I tried to go, here's my here's what I was like, I gotta think outside the box, because last year I tried to do, I tried to use chat GBT didn't really work. This year I gave it a whirl. Still wasn't working for me. I'm going to look up the EA college football video game ratings, yeah, filter out all the non top 25 people, and then kind of go from that, Eric Readinger  32:20   yeah, that's just that, right? Like, I was like a thing when back in my fantasy football days, like, if you ever had somebody like, you're trying to make a tough decision, start this guy or start that guy, I'd go to FanDuel, who cost support. Oh, yeah, yeah. Gamblers know, Law Smith  32:36   right? The problem with the the Daily Fantasy ones was they don't have all the teams in there a lot of the time, so it's like, you're not getting a pure one to one sometimes, you know, if you're, if you're Jocelyn between, I've tried to do that for NFL. Eric Readinger  32:53   I'm like, Oh, you're saying, like some teams play at different times and, well, yeah, they don't. Law Smith  32:58   I don't know if they do it now. I haven't, I haven't really gone on those sites because I'm scared I'll, I'll gamble my life away. But it's one of those things where they do, like, here's the seven games early Sunday kind of package, but they would never have the whole Thursday to Monday, right? So it was hard to put it against it. I don't know, you know I'm saying anyway, I Eric Readinger  33:20   guess so. But the prices are all the same. Law Smith  33:23   The Price Is Right. Thanks for listening, and Eric Readinger  33:29   it's from the prices. Law Smith  33:31   And when you make billions off of this idea, you know, you package it, you're the listener. I'm talking to you, the listener. When you package this, just throw a couple shackles for for for funzies fucking nuts. Eric Readinger  33:58   Yo, I'm dumb. I.  

What happens when a designer at the top of his field walks away to chase something simpler, sharper, and harder? Illustrator Craig Frazier did exactly that, leaving a thriving design practice for a life defined by clarity and metaphor. Craig shares how he built a signature style that makes the complex instantly understandable. From Time magazine covers to U.S. postage stamps, his work proves how powerful reduction can be, and why the best ideas often live just shy of obvious. We talk about the moves that changed his career: a humble self-promo that landed Time magazine, a decade-long brand system made of pictures not paragraphs, the discipline of offering three strong options, and why clarity comes from pulling back just before obvious. Craig Frazier is an illustrator, designer, and author whose clients include The New York Times, The Wall Street Journal, Adobe, and the U.S. Postal Service. His work is known for clarity, wit, and staying power. In this episode, you'll hear: + Why Craig left a successful design firm to pursue illustration full time + How clarity, reduction, and metaphor became the foundation of his style + Lessons from projects ranging from national publications to U.S. postage stamps + The role of trust, discipline, and play in creative problem-solving + Why leaping into uncertainty may be the only way to grow as a creative and leader “There's not just one solution to everything. The rightness of a solution has to do with its measurement against an objective, not personal taste.” – Craig Frazier Clarity, metaphor, and discipline aren't just tools for illustrators, they're lessons for anyone leading, communicating, or building something that lasts.

JP Morgan Chief US Economist Mike Feroli breaks down the CPI reaction as markets hit fresh record highs. CFRA Research Chief Investment Strategist Sam Stovall analyzes the historic market momentum while Adobe headlines earnings. Oppenheimer's Brian Schwartz breaks down the results.  Ramp CEO Eric Glyman discusses the company's billion-dollar annualized revenue milestone, $22 billion valuation, and potential IPO timeline as the next major tech offering in the pipeline. 

After a benign PPI, this morning's CPI is the last big data news before next week's Fed decision. Stocks are at record highs after Oracle's massive rally. Adobe reports later.Important DisclosuresThis material is intended for general informational purposes only. This should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decisions.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.All names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Supporting documentation for any claims or statistical information is available upon request.Past performance is no guarantee of future results.Diversification and rebalancing strategies do not ensure a profit and do not protect against losses in declining markets.Indexes are unmanaged, do not incur management fees, costs, and expenses and cannot be invested in directly. For more information on indexes, please see schwab.com/indexdefinitions.The policy analysis provided by the Charles Schwab & Co., Inc., does not constitute and should not be interpreted as an endorsement of any political party.Fixed income securities are subject to increased loss of principal during periods of rising interest rates. Fixed income investments are subject to various other risks including changes in credit quality, market valuations, liquidity, prepayments, early redemption, corporate events, tax ramifications, and other factors.All expressions of opinion are subject to change without notice in reaction to shifting market, economic or political conditions. Data contained herein from third party providers is obtained from what are considered reliable sources. However, its accuracy, completeness or reliability cannot be guaranteed.Investing involves risk, including loss of principal, and for some products and strategies, loss of more than your initial investment.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.Apple Podcasts and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Podcasts and the Google Podcasts logo are trademarks of Google LLC.Spotify and the Spotify logo are registered trademarks of Spotify AB.(0130-0925)

Ahead of Adobe (ADBE) earnings, Rick Ducat breaks down the chart patterns taking shape for the software company. The stock has been in a downtrend over the past year, with shares down nearly 38% from 52-week highs. Rick utilizes the RSI momentum and volume studies to provide technical insights into Adobe's recent trading activity. Then, Tom White composes an example trade using a neutral to bullish put vertical strategy.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – / schwabnetwork Follow us on Facebook – / schwabnetwork Follow us on LinkedIn - / schwab-network About Schwab Network - https://schwabnetwork.com/about

Keith Kirkpatrick says Adobe's (ADBE) earnings will be all about A.I. after hours on Thursday. More specifically, he believes Adobe needs to show how A.I. can translate to profits through its products and explain how it can be trustworthy with the evolving tech. Keith adds that the software giant faces emerging competition, including Canva, which is expected to IPO in late 2025 or early 2026. Tom White offers a pair of example options trades for Adobe.======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

APAC stocks followed suit to the mixed performance stateside, where the S&P 500 and Nasdaq printed fresh record highs.US President Trump's administration appealed the court ruling blocking the removal of Fed Governor Cook.US Senate Republicans are aiming to confirm President Trump's temporary Federal Reserve pick Stephen Miran as soon as Monday, according to Politico, citing two sourcesEU is reportedly very unlikely to impose crippling tariffs on India or China, the main buyers of Russian oil, as US President Trump urged the bloc to do so, according to Reuters citing EU sources.European equity futures indicate a flat cash market open with Euro Stoxx 50 futures U/C after the cash market closed with losses of 0.1% on Wednesday.Looking ahead, highlights include US CPI (Aug) & Jobless Claims, ECB Policy Announcement & Press Conference, CBRT Announcement, IEA & OPEC Monthly Report, Supply from Italy and the US, and Earnings from Adobe.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

European bourses are modestly firmer, whilst US equity futures are mixed ahead of the ECB and US CPI.DXY is firmer and towards session highs; JPY underperforms, with USD/JPY rising to just shy of the 148.00 mark.USTs and Bunds are a touch softer into ECB/US CPI and a 30-year auction following a strong 3- and 10-year outing earlier this week.Industrial commodities and gold are subdued, awaiting key risk events; some modest upticks seen on Poland, Ukraine & Lithuania, calling the recent Russian drone incursion an “unprecedented” provocation.Looking ahead, US CPI (Aug) & Jobless Claims, ECB Policy Announcement & Press Conference, CBRT Announcement, OPEC Monthly Report, Supply from the US, and Earnings from Adobe.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

Microsoft Patch Tuesday As part of its September patch Tuesday, Microsoft addressed 177 different vulnerabilities, 86 of which affect Microsoft products. None of the vulnerabilities has been exploited before today. Two of the vulnerabilities were already made public. Microsoft rates 13 of the vulnerabilities are critical. https://isc.sans.edu/diary/Microsoft%20Patch%20Tuesday%20September%202025/32270 Adobe Patches Adobe released patches for nine products, including Adobe Commerce, Coldfusion, and Acrobat. https://helpx.adobe.com/security/security-bulletin.html SAP Patches SAP patched vulnerabilities across its product portfolio. Particularly interesting are a few critical vulnerabilities in Netweaver, one of which scored a perfect 10.0 CVSS score. https://onapsis.com/blog/sap-security-notes-september-2025-patch-day/

From pouring drinks to lighting shots at Blue Sky to leading Adobe's Substance 3D team, Michael Tanzillo's professional path is anything but typical and his story is packed with lessons motion designers need to hear. Check out the corresponding blog post here: www.schoolofmotion.com/blog/adobe-michael-tanzillo In this episode of the School of Motion Podcast, EJ Hassenfratz sits down with Michael to talk about the state of 3D, why motion designers are impressing major animation studios, and how foundational skills (like lighting and storytelling) will outlast any software trend.

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

“A reader asks about annual reviews. Spoiler alert – we hate them. We talk why, what to do better, and how not to be a Bad Boss with annual reviews.” Listen for more on the latest Bad Boss Brief.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

The Apple Event just concluded, and the MacBreak Weekly panel is ready to discuss what was announced at the event! New AI features are coming to the AirPods Pro 3. Apple unveiled its long-rumored iPhone Air, its slimmest iPhone yet. And the iPhone 17 Pro officially shows off its new bold orange color option for its premium lineup. Introducing AirPods Pro 3, the ultimate audio experience Apple introduces Apple Watch SE 3. Apple debuts Apple Watch Series 11, featuring groundbreaking health insights. Introducing Apple Watch Ultra 3. Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most powerful and advanced Pro models ever. Introducing iPhone Air, a powerful new iPhone with a breakthrough design. Apple debuts iPhone 17. Instagram finally comes to iPad. Adobe's Premiere video editor is coming to iPhone for free. All the President's Tech CEOs. Apple triumphs with 15 wins at night one of the 77th Creative Arts Emmy Awards as "The Studio" and "Severance" lead for comedy and drama. Steve Hayden, writer behind Apple's pivotal '1984' commercial, dies at 78. All 54 lost clickwheel iPod games have now been preserved for posterity. Hosts: Leo Laporte, Alex Lindsay, and Andy Ihnatko Guest: Mikah Sargent Download or subscribe to MacBreak Weekly at https://twit.tv/shows/macbreak-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: spaceship.com/twit 1password.com/macbreak

Verkopen is als belegger even belangrijk als kopen. En toch spenderen de meeste beleggers er een pak minder aandacht aan. Er zijn bibliotheken vol geschreven over aandelen kopen en geen over kopen. Danny Reweghs licht alvast een tipje van de sluier op en vertelt welke signalen beleggers alert op moeten zijn aandelen buiten te gooien. Daarnaast bespreekt hij de resultaten van holding Ackermans en van Haaren en tipt hij softwaregigant Adobe. In Trends podcasts vind je alle podcasts van Trends en Trends Z, netjes geordend volgens publicatie.  De redactie van Trends brengt u verschillende podcasts over wat onze wereld en maatschappij beheerst.  Vanuit diverse invalshoeken en met een uitgesproken focus op economie en ondernemingen, op business, personal finance en beleggen.  Onafhankelijk, relevant, telkens constructief en toekomstgericht. 

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.  For Further Reading:Adobe's AI Vision: Hannah Elsakr on Empowering Creativity ResponsiblyAdobe Firefly and Adobe Express now feature Google's Gemini 2.5 Flash Image ModelWhat's Next in the Evolution of Generative AI-Powered Marketing  Listen on your favorite podcast app: https://pod.link/1715735755

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation.Dave and Gurdeep cover:The role of Demand Gen in 2025 (and what's changed)Why Brand and Reputation should be prioritized over Lead GenerationProven strategies to create urgency and close sales deals in enterprise marketsA glimpse into ContentStack's team structure and how they plan for growthTimestamps(00:00) - - Intro to Gurdeep (06:51) - - Brand and Audience Marketing (08:03) - - How the Role of Demand Gen is Changing (12:13) - - Brand and Reputation > Lead Generation (17:03) - - How Contentstack is Doing Demand Gen (19:41) - - How to Create Urgency to Win Sales Deals (21:22) - - Making a Good Offer in B2B Marketing (22:38) - - Why Being Bold and Taking Risks is Important in Marketing (28:57) - - Selling Your Vision to Leadership (31:38) - - How Contentstack Has Over 10,000 Global ICP Accounts (36:21) - - Team Structure at Contentstack (41:19) - - Running Marketing and Operating a High-Performing Team (43:35) - - Setting Effective Annual Plans (45:50) - - AI's Role in Marketing (49:24) - - Closing Thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

Earnings season is winding down but there's still key companies to watch heading into this week. Alex Coffey talks about Oracle's (ORCL) importance when it comes to cloud revenue, Adobe's (ADBE) potential for a significant comeback, and Chewy's (CHWY) pressure to grow while retaining current customers. Kevin Green offers detailed analysis by giving investors a look into the charts.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

In this wide-ranging conversation, Rachael and Lauren discuss how they stay creatively grounded in periods of grief; they then realize that the conversations they've had as friends and co-hosts have had a grounding effect as well. This season's closing coincides with the closing of chapters in the respective lives of the Chaotic Creatives team and in this long indulgent sendoff, your gals are looking forward even while holding the sadness that comes with change. Episode MentionsBrené Brown: The Fast Track To Genuine Joy (HuffPost 2013)  King's Hawaiian Lilikoi Crunch Cookies  How to Keep House While Drowning by KC Davis Lauren's (mysterious) Adobe course, Perfecting Your Portfolio is out now!  Sponsors Creative Coaching with Rachael Renae  Mural Mockups by Hom Sweet Hom For a transcript of this episode, contact us at chaoticcreativespodcast@gmail.com Cover art designed and photographed by Kristle Marshall for Hom Sweet HomIf you love what we are doing and want to support us, head to patreon.com/chaoticcreativesFollow the pod on Instagram @chaoticcreativespod and tag us in the projects you're working on while listening!Say hi or tell us a silly lil joke: chaoticcreativespodcast@gmail.comLauren's links:WebsiteInstagramOnline ClassesRachael's links:WebsiteInstagramPrioritize Play WorkshopStyle Course

Geniet nog maar even van je laatste dag weekend, want de nieuwe beursweek staat alweer voor de deur. Gelukkig valt het mee hoe druk het wordt. Er komen nog wel wat cijfers aan, van softwarebedrijven Oracle en Adobe, en van het welbekende meme-aandeel Gamestop. Verder houdt Nike een jaarvergadering. Inflatiecijfers zijn er ook: uit China, de VS en Nederland. En donderdag komt het bestuur van de ECB weer bij elkaar, die gaan vergaderen over een nieuw rentebesluit. Maar Jim Tehupuring van 1Vermogensbeheer kijkt vooral uit naar het jaarlijkse Apple event. Dinsdag staat dat weer te gebeuren en het bedrijf presenteert dan onder meer de nieuwe iPhone. Wij zijn vooral benieuwd of Apple het nog over AI durft te hebben. Apple wordt daarin namelijk links en rechts ingehaald. Jim denkt dat Apple het niet aan durft, en zich lekker focust op alle nieuwe snufjes die wél tastbaar zijn. In Beurs in Zicht stomen we je klaar voor de beursweek die je tegemoet gaat. Want soms zie je door de beursbomen het beursbos niet meer. Dat is verleden tijd! Iedere week vertelt een vriend van de show waar jouw focus moet liggen.See omnystudio.com/listener for privacy information.

Today we are joined by Selena Larson, co-host of Only Malware in the Building and Staff Threat Researcher and Lead Intelligence Analysis and Strategy at Proofpoint, sharing their work on "Microsoft OAuth App Impersonation Campaign Leads to MFA Phishing." Proofpoint researchers have identified campaigns where threat actors use fake Microsoft OAuth apps to impersonate services like Adobe, DocuSign, and SharePoint, stealing credentials and bypassing MFA via attacker-in-the-middle phishing kits, mainly Tycoon. These attacks redirect users to fake Microsoft login pages to capture credentials, 2FA tokens, and session cookies, targeting nearly 3,000 Microsoft 365 accounts across 900 environments in 2025. Microsoft's upcoming security changes and strengthened email, cloud, and web defenses, along with user education, are recommended to reduce these risks. The research can be found here: ⁠Microsoft OAuth App Impersonation Campaign Leads to MFA Phishing Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are joined by ⁠Selena Larson⁠, co-host of ⁠Only Malware in the Building⁠ and Staff Threat Researcher and Lead Intelligence Analysis and Strategy at ⁠Proofpoint⁠, sharing their work on "Microsoft OAuth App Impersonation Campaign Leads to MFA Phishing." Proofpoint researchers have identified campaigns where threat actors use fake Microsoft OAuth apps to impersonate services like Adobe, DocuSign, and SharePoint, stealing credentials and bypassing MFA via attacker-in-the-middle phishing kits, mainly Tycoon. These attacks redirect users to fake Microsoft login pages to capture credentials, 2FA tokens, and session cookies, targeting nearly 3,000 Microsoft 365 accounts across 900 environments in 2025. Microsoft's upcoming security changes and strengthened email, cloud, and web defenses, along with user education, are recommended to reduce these risks. The research can be found here: ⁠Microsoft OAuth App Impersonation Campaign Leads to MFA Phishing Learn more about your ad choices. Visit megaphone.fm/adchoices

A cyberattack disrupts Bridgestone's manufacturing operations. CISA warns of critical vulnerabilities in products used across multiple sectors. Additional cybersecurity firms confirm data exposure in the recent Salesforce–Salesloft Drift attack. A configuration vulnerability in Sitecore products leads to remote code execution. HHS promises stricter enforcement of healthcare information access rules. Texas sues an education software provider over a December 2024 data breach. A federal jury orders Google to pay $425 million over improperly collected user data. Nations unite for global guidance on SBOMs. On our Industry Voices segment, we are joined by Aron Anderson, Enterprise Security Manager of Adobe, on embracing the journey to zero trust. Chess.com gets caught in a tricky gambit. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Industry Voices On our Industry Voices segment we are joined by  Aron Anderson, Enterprise Security Manager of Adobe, as he is talking about embracing the journey to zero trust. If you want to hear the full conversation from Aron, you can check it out here. Selected Reading Tire giant Bridgestone confirms cyberattack impacts manufacturing (Bleeping Computer) CISA issues ICS advisories on hardware flaws in Honeywell, Mitsubishi Electric, Delta Electronics, rail communication protocols (Industrial Cyber) More Cybersecurity Firms Hit by Salesforce-Salesloft Drift Breach (SecurityWeek) Unknown miscreants snooping around Sitecore via sample keys (The Register) HHS Says It's 'Cracking Down' on Health Information Blocking (BankInfo Security) Texas sues PowerSchool over breach exposing 62M students, 880k Texans (Bleeping Computer) Google hit with $425 million verdict in privacy class action suit (The Record) US and 14 Allies Release Joint Guidance on Software Bill of Materials (Infosecurity Magazine) Chess.com says 4,500 people had data stolen during June breach  (The Record) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Google wins a huge legal victory, allowing the company to keep Chrome and Android, Roblox introduces new age-verification features amid a lawsuit about children's safety, and Adobe brings a free version of its popular video-editing software to iPhones.

Talking through Google's big win in court this week, including the confounding opinion from Judge Amit Mehta, a strategy that paid off for Google, anti-monopolists and the Chrome crusade, and the hidden cost of Apple's Google money. From there: Mail on ChatGPT's follow-up questions, a KPop Demon Hunters digression, what really killed Hollywood's creativity, Microsoft's future in the AI era, Adobe and Salesforce vs. disruption concerns, trailing edge chips, ASML, and Nvidia comes to DC.

Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels. Links:Instagram: Pin Your Own Comment (Instagram)Threads:Attach Text to Your Threads Posts and Share Longer Perspectives (FB Blog)Meta: Meta Connect Developer Conference (Meta)Adobe: Adobe Premiere is bringing pro-quality video editing to your iPhone (Adobe) Interview with Jenn Herman:Audio (Apple) (Spotify) (Others)Video (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Google wins a huge legal victory, allowing the company to keep Chrome and Android, Roblox introduces new age-verification features amid a lawsuit about children's safety, and Adobe brings a free version of its popular video-editing software to iPhones.

In this episode, Conor and Bryce interview Sean Parent about his thoughts on AI, its impact on the software industry and society, and more!Link to Episode 250 on WebsiteDiscuss this episode, leave a comment, or ask a question (on GitHub)SocialsADSP: The Podcast: TwitterConor Hoekstra: Twitter | BlueSky | MastodonBryce Adelstein Lelbach: TwitterAbout the Guest:Sean Parent is a senior principal scientist and software architect managing Adobe's Software Technology Lab. Sean first joined Adobe in 1993 working on Photoshop and is one of the creators of Photoshop Mobile, Lightroom Mobile, and Lightroom Web. In 2009 Sean spent a year at Google working on Chrome OS before returning to Adobe. From 1988 through 1993 Sean worked at Apple, where he was part of the system software team that developed the technologies allowing Apple's successful transition to PowerPC.Show NotesDate Recorded: 2025-08-21Date Released: 2025-09-05Snowcrash by Neal StephensonTech LayoffslumeWall-EAltered CarbonTerminatorIntro Song InfoMiss You by Sarah Jansen https://soundcloud.com/sarahjansenmusicCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: http://bit.ly/l-miss-youMusic promoted by Audio Library https://youtu.be/iYYxnasvfx8

Welcome back to Trading Tips with Jim! In this episode, we break down the week's biggest earnings reports and economic events that could move the markets. From Oracle, Adobe, and Kroger to Chewy and GameStop, we cover which companies are set to release numbers and what it could mean for traders.We'll also dive into the U.S. economic calendar, including inflation data, jobless claims, and consumer sentiment. Plus, Jim shares insights on oil prices, risk management, and the latest updates on his $1000 trading challenge (now sitting at $4,329 with NIO in the portfolio

This week I get to hang out with Jeff Rojas—a mellow, super talented commercial photographer and former Adobe rep who's been in the photography game for 14 years. His story started with something really personal…photographing a classic car with his grandfather…and it grew into a career that's full of lessons for all of us.Jeff and I cover a lot of ground in this episode, including the business of photography, the future of creative entrepreneurship, and how to thrive in commercial photography today. Here are just a few of the gems you'll hear:How wealth doesn't really change people—it just turns up the volume on who they already areWhy working with clients who truly value quality is the key to a thriving business (money or no money)Jeff's approach to pricing: not fixed rates, but real valueWhat he learned as Adobe's go-to-market manager and how that ties into the future of creative entrepreneurshipHis refreshing take on AI—it's not here to replace us, but to multiply what we can doAnd my favorite: his “jawbone of a donkey” analogy—why you should use the skill you're most afraid to use, the one you already have, instead of waiting for the perfect toolJeff also opens up about taking a much-needed break during 2020 to recover from burnout, and how he found his balance again. It's an honest, inspiring conversation about creativity, business, and the courage to make the most of what you've been given.Here is how to check out what Jeff is up to and get in his orbit:·     facebook.com/sajorffej·     instagram.com/sajorffej·     linkedin.com/in/sajorffej·     sajorffej.comConnect with Photography Business Coach Luci Dumas: Website Email: luci@lucidumas.comInstagram FacebookYouTubeNew episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.

Hooked on LinkedIn's Queens? Gotta extend your Wordle streak in the New York Times games app before you start your day? You're in good company on today's Vergecast episode. Allison Johnson is joined by Simon Anthony and Mark Goodliffe, world-class puzzle champs and hosts of the delightful Cracking the Cryptic, a YouTube channel where they solve a puzzle on camera every single day. They specialize in Sudoku — and not just the classic number games you might be familiar with. Simon and Mark tackle mind-bending, seemingly impossible puzzles, working through it all in realtime, sometimes over the course of several hours. What happens when you get stuck? How can you tell the difference between a puzzle made by a human and a computer-generated one? Why are we addicted to puzzle games all of a sudden? They help us crack the clues. Then Allison sits down with Marc Levoy, one of the pioneers of computational photography, to talk about his new camera app: Project Indigo. Levoy is known for his earlier work on the Pixel camera, and was a driving force in shaping phone photography into what it is now. We last caught up with him in 2020 when he left Google for Adobe, so we got up to speed on what the heck he's been doing for the last five years — and the important difference between HDR and an HDR-ish photo. Finally, Allison takes a hotline question from someone who is not particular about their phone camera's image quality, but does have a beef with camera bumps. Cracking the Cryptic — YouTube This 25-minute video is the most riveting sudoku puzzle you will ever watch The Atlantic is making a big push into games I regret to inform you that LinkedIn's games are very fun The mastermind of Google's Pixel camera quietly left the company in March The brain behind the Google Pixel camera is building a universal camera app for Adobe Marc Levoy on the balance of camera hardware, software, and artistic expression Adobe launches a new ‘computational photography' camera app for iPhones Adobe's new camera app is making me rethink phone photography Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you. Learn more about your ad choices. Visit podcastchoices.com/adchoices