Podcasts about Adobe

Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, Blue Martini, Adobe, Docusign, Nasdaq, and Seismic. Most recently, he became the CMO at Responsive, formerly RFPIO. Micheal explains his reasoning to drive this big rebrand. A company name needs to be memorable and encompass their value proposition. The rebrand went much deeper than a name change, he also recognized a need to align the sales team. Change can be scary, so careful planning and execution were key. 0:00 Intro1:36 Episode starts5:12 Michael's background6:50 Proposing a rebrand10:45 Timing, vision, alignment13:35 Listen to sales team16:10 Choosing “Responsive”19:35 Internal to external activation24:10 Roadblocks and goals of rebrand30:33 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The Juice Sign up for Modern Day Marketer (the newsletter)Follow Michael: LinkedIn | Responsive Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Zu Gast ist Christoph Kull, Managing Director Central Europe bei Adobe. Jeder kennt Adobe von Photoshop und Premiere, dabei ist Adobe so viel größer. Welche anderen Geschäftsbereiche gibt es alles und wie positioniert sich Adobe im Markt ? Welche Rolle spielt Generative KI bei Adobe und wie schaut das Unternehmen grundsätzlich auf dieses Thema? Und welche KI Produkte oder Features bietet Adobe an?Die Themen des Podcasts:Intro 0:00Vorstellung Christoph 0:25Welche Geschäftsbereiche gibt es bei Adobe? 2:10Was ist der Adobe Experience Manager? 6:04Wo ist Adobe im Tech Stack angesiedelt? 8:46Wie ist die Positionierung von Adobe? 12:12Adobe und Künstliche Intelligenz 17:09Was ist Generative Fill? 19:56Was ist Adobe Firefly? 21:35KI Features für Videoediting 25:35Wie wird die Authentizität sichergestellt? 27:12Wie ist die Resonanz bei den Kunden? 31:50Sind die KI Feature als Add-on kostenpflichtig? 34:17Wie kann an die Adobe Tools am besten nutzen? 37:33Ausblick: Was erwartet uns in den nächsten Monaten? 39:21Outro 41:031. Abonniert meinen Newsletter für die neuesten AI & Tech Trends2. Podcast abonnieren: Apple, Spotify, Google & Amazon3. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter4. Ihr wollt euch weiterbilden? Meldet euch zur AI Masterclass an.

Are you using accessible color contrast and colorblind-friendly designs? Chad answers the question: "Does it really Matter if I make my designs colorblind compliant?" Learn some important colorblind statistics and find out who needs to make their designs accessible? We share some things you can do to make your graphic colors accessible and review the WCAG success criteria 1.4.1 Use of Color. Dax gives you some easy ways to make your maps more accessible and Chad shares the color contrast ratio for Graphics and his preferences for making line graphs more accessible. 

In this podcast episode, Rob Ocel chats with Kathleen McMahon, a senior design systems engineer at Northwestern Mutual and a key contributor to the W3C Design Tokens Community Group.   Kathleen McMahon kicks off the conversation by defining design systems as versatile collections of patterns and efficiencies that streamline workflows in design and engineering. She emphasizes that design systems can encompass diverse elements, such as design patterns, component libraries, CSS frameworks, and more, tailored to the unique needs of a company or product. The focus isn't on rigidity but rather on promoting consistency and efficiency while allowing flexibility for innovation. The dialogue then shifts to Kathleen's role as a design systems engineer and the dynamic nature of her work, influenced by factors like team size and company maturity. Kathleen shares her experiences in both small, multifaceted teams and larger, specialized teams at Northwestern Mutual. She provides insights into the varied responsibilities, from creating design tokens and components to ensuring accessibility and collaborating with diverse stakeholders. Rob and Kathleen delve into the invaluable role of design systems in simplifying workflows for designers and developers. Kathleen highlights how design systems liberate creative energy by offering reusable patterns, enabling teams to focus on solving more complex problems. They also explore the strategic decision of whether to build a design system within a specific framework or keep it framework-agnostic, shedding light on the considerations and potential challenges associated with third-party component libraries. The episode culminates with a discussion of ARIA (Accessible Rich Internet Applications) and its pivotal role in enhancing accessibility within design systems. Kathleen discusses the opportunities and challenges of leveraging libraries like Adobe's React ARIA hooks for accessibility. This episode is sponsored by This Dot Labs.

Konstantin & Becky bring to you the latest Nikon news and photography related announcements. Rebecca Danese: https://www.instagram.com/rebecca_danese Konstantin Kochkin: https://www.instagram.com/konstantinkochkin Production: Konstantin Kochkin Contact us at media@graysofwestminster.co.uk 0:00 Intro 0:16 Nikon ZF Retro Full Frame is here 8:40 Nikon ZF Big post announcement discussion 23:17 Nikon at Photopia Show in Hamburg 24:02 Nikon Binoculars Service Advisory 24:41 Nikon Female Facets Program 25:28 Fringer Canon EF to Nikon Z adapter 25:49 Meike drop in filter adapter for PL lenses to Z 26:20 Adobe price hike, Ai & V-Bucks 28:05 Reviews 30:03 Weekend Read & Watch Nikon Report 129 Nikon ZF announcement www.nikon.co.uk PRE-ORDER YOURS AT GRAYS with 10% Deposit: Nikon ZF Body Only https://shop.graysofwestminster.co.uk/product/nikon-zf-body-pre-orders-now-open/ Nikon ZF + 24-70mm f/4 lens kit https://shop.graysofwestminster.co.uk/product/nikon-zf-24-70mm-f-4-kit-pre-orders-now-open/ Nikon will take part in the 2023 PHOTOPIA show in Hamburg (September 21-24). https://www.mynikon.de/de/events/photopia Technical Service Advisory for Users of Selected Nikon Binoculars https://www.nikonimgsupport.com/eu/BV_article?articleNo=000066682&lang=en_GB&setRedirect=true Nikon started a Nikon Female Facets project specifically for women in photography https://www.mynikon.de/de/inspiration/nikon-female-facets Canon EF lens → Nikon Z mount conversion electronic mount adapter "Fringer FR-NZ2" released https://www.fringeradapter.com/canon-ef-to-nikon-z Meike Drop-in Filter Mount Adapter for PL Mount Cine Lens https://tinyurl.com/ckneshxp Adobe released new Creative Cloud updates with AI features, announced a pricing update, new Ai token system, financial results  https://tinyurl.com/wkczdf4j https://tinyurl.com/26399pv3 https://tinyurl.com/53tmnzac YOU - Photography & Ai - Nikon Live Camera Chat by Grays https://www.youtube.com/watch?v=5Gyr2pSj5fU Reviews: Z 180-600mm REVIEW - Does it live up to the hype? By Grays https://youtube.com/watch?v=RYeKhpjFzKs Order your Z 180-600 Lens at Grays https://shop.graysofwestminster.co.uk/product/nikkor-z-180-600mm-f-5-6-6-3-deposit/ Nikon 180-600mm Sharpness And AF Speed Tests! By Steve Perry https://www.youtube.com/watch?v=7loeXXUP4Ic Nikon NIKKOR Z 85mm F1.2 S Lens test by DXO MARK - gave it the highest score for any lens tested by them https://www.dxomark.com/nikon-nikkor-z-85mm-f-1-2-s-lens-test/ Weekend Read & Watch Nikon Sessions S2 | EPISODE 3: Sports Photography by Nikon Europe https://www.youtube.com/watch?v=3mTycbCrYK4 Thanks for listening! #Nikon #nikonzf #nikonz --- Send in a voice message: https://podcasters.spotify.com/pod/show/grays-of-westminster/message

Marketing partnerships are an invaluable tool when it comes to growing and appealing to different audiences. But what happens when that trusted partner becomes embroiled in controversy? How should you respond? Join co-hosts Eileen Rochford and Rob Johnson for this episode of the “Can You Hear Me?” podcast, where they discuss “What to do when a Marketing Partner is in Crisis?”Recommended Episodes:Communicating Cleary During a Crisis - Can You Hear Me? Podcast - LINKCorporate Activism: A Slippery Slope? Navigating Expectations and Communications Effectively - Can You Hear Me? Podcast - LINKAdditional Resources:Northwestern hazing scandal: A timeline of events - The Washington Post - LINKA useful guide to defining the perfect sports sponsorship strategy - RTR Sport Marketing - LINK

Earning a competitive edge through customer experience is vital to building consumer trust and loyalty. But often this responsibility is shared across multiple departments with different motivations and communication styles. Another challenge many companies face is adapting to emerging trends in the MarTech landscape, including AI, personalization at scale, and changing customer needs.Adobe Experience Cloud expert and WillowTree Senior Growth Director Tony Ferreira worked in diverse industries and roles — including marketing, data analytics, web development, eCommerce, and UX design — before making a name for himself in the Adobe space. He shares his philosophy on where Adobe is a good fit and the key factors to consider, including affordability, team capabilities, systems integration, and adopting Adobe Real-Time CDP and Adobe Journey Optimizer for automation and engagement. Though the Adobe ecosystem may not work for every organization, Tony shares this robust solution's strategic imperatives and potential tradeoffs.Hot topics discussed: Martech platform recommendations for different use cases When is Adobe the right choice? The four most important integration considerations Exploring how to adapt to current MarTech trends Keep the growth going: Connect with Tony Ferreira, WillowTree Senior Growth Director (Adobe) on LinkedIn Read Tony's Guidebook, 10 Steps to Launching Adobe CDP Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn Follow WillowTree on LinkedIn

On this week's episode, Travis and Josiah give some content ideas for marketing your Etsy shop (or any POD site for that matter) with social media. While marketing in general can be daunting, when it comes to social media, most of the time it's simply because we don't know what to post. Hopefully this week's Main Event will help with that brain block and fire you up to create a content calendar for your social media strategy. Plus, on the Point Of Interest, the guys give an update on Adobe Firefly as it's recently come out of beta and is ready for the mainstream. Enjoy the show! https://printondemandcast.comhttps://printondemandcast.com/shophttps://printondemandcast.com/facebookhttps://printondemandcast.com/youtubehttps://printondemandcast.com/instagram Sign up to get your FREE Annual Design Calendar!https://printondemandcast.com ----------Other links from the show:https://www.adobe.com/sensei/generative-ai/firefly.htmlhttps://techcrunch.com/2023/09/13/adobes-firefly-generative-ai-models-are-now-generally-available-get-pricing-plans/ --- Support this podcast: https://podcasters.spotify.com/pod/show/printondemandcast/support

2023-09-19 Weekly News — Episode 204Watch the video version on YouTube at https://youtube.com/live/QR78EAolYQo?feature=share Hosts:  Gavin Pickin - Senior Developer at Ortus Solutions Dan Card- Senior Developer at Ortus Solutions Thanks to our Sponsor - Ortus SolutionsThe makers of ColdBox, CommandBox, ForgeBox, TestBox and all your favorite box-es out there. A few ways  to say thanks back to Ortus Solutions: Like and subscribe to our videos on YouTube.  Help ORTUS reach for the Stars - Star and Fork our ReposStar all of your Github Box Dependencies from CommandBox with https://www.forgebox.io/view/commandbox-github  Subscribe to our Podcast on your Podcast Apps and leave us a review AND WE WILL READ IT ON THE SHOW Sign up for a free or paid account on CFCasts, which is releasing new content every week BOXLife store: https://www.ortussolutions.com/about-us/shop Buy Ortus's Books 102 ColdBox HMVC Quick Tips and Tricks on GumRoad (http://gum.co/coldbox-tips) Learn Modern ColdFusion (CFML) in 100+ Minutes - Free online https://modern-cfml.ortusbooks.com/ or buy an EBook or Paper copy https://www.ortussolutions.com/learn/books/coldfusion-in-100-minutes   Patreon SupportWe have 38 patreons: https://www.patreon.com/ortussolutions. News and AnnouncementsSept 13th - Happy Programmers DayHacktoberfest is comingCELEBRATE OUR 10TH YEAR SUPPORTING OPEN SOURCE!This year marks the 10th anniversary of Hacktoberfest, and we're calling on your support! Whether it's your first time participating—or your tenth—it's almost time to hack out four pristine pull/merge requests as we continue our month of support for open source.Hacktoberfest has grown from 676 participants in 2014 to nearly 147,000 participants last year. To help ensure Hacktoberfest can be sustained for another decade, this year we're moving away from a free t-shirt reward to a digital reward.PREPTEMBERSeptember is the perfect time to prepare for Hacktoberfest. Get a jump start by finding projects to contribute to, adding the ‘hacktoberfest' tag to your projects, or familiarizing yourself with Git.Discord: https://discord.gg/hacktoberfest https://hacktoberfest.com/ CFMLers get AWS CertifiedDaniel Garcia from Ortus, and a few other CFML Community members created a study group to complete the AWS Cloud Practitioner Certification, the first on many AWS tracks.All of the group members who took the Certification exam passed, which is great for these developers, their employers, and the community.If you are considering a certification, create a study group with friends or community members, it helps with learning, accountability and it's great to socialize with like minded people.https://d1.awsstatic.com/training-and-certification/docs/AWS_certification_paths.pdfhttps://aws.amazon.com/certification/?nc2=sb_ce_co New Releases and UpdatesLucee 5.4.3.7-Snapshot ready for TestingHey everyone, we have a new 5.4.3.7-SNAPSHOT out which addresses all the known regressions with 5.4.3LDEV-4675 Admin: requested action doesn't exist 1LDEV-3854 a fix for the pagePool locking problem 7LDEV-4480 “.” should not be accepted/converted as/to a number 2LDEV-4676 SerializeJSON() produces invalid JSON when serializing some CFC instances 5Builds are up, including docker images, It would be great if people can test this out and let us knowhttps://dev.lucee.org/t/5-4-3-7-snapshot-ready-for-testing/13001 Webinar / Meetups and WorkshopsOOP & ColdFusionNolan ErckFriday, September 29, 2023 @ 12 PM HAST (Hawaii Standard Time)Object-Oriented Programming is a common term in programming languages. It's a vast concept but to sum it up in a single line, it is a set of concepts and techniques that make use of the “object” construct, to write more reusable, maintainable, and organized code. Objects are implemented differently in every language. In ColdFusion, we have ColdFusion Components (CFCs) that can be instantiated to create objects.Anyone who has ever studied OOP must know that there are four main concepts, which are: Abstraction Encapsulation Inheritance Polymorphism https://www.meetup.com/hawaii-coldfusion-meetup-group/events/294629892/ICYMI - Hawaii CF User Group Meetup - Mark Takata on Graph QL & ColdFusionGraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data. GraphQL provides a complete and understandable description of the data in your API, gives clients the power to ask for exactly what they need and nothing more, makes it easier to evolve APIs over time, and enables powerful developer tools.https://hawaiicoldfusionusergroup.adobeconnect.com/p6cwiyco0hx7/ ICYMI - Sac Interactive - Mark Takata - ColdFusion 2023 Modern CFML Development EcosystemJoin Mark Takata, Global Technical Evangelist for Adobe ColdFusion as he delves into all of the new incredible feature additions for ColdFusion 2023. We will discuss GraphQL, a variety of GCP native features (including storage, FireStore and Pub/Sub), JWT and security additions for single sign-on for the ColdFusion administrator. Both high level overview and code samples will be highlighted, and all code will be available on GitHub for download after the talk.https://www.youtube.com/watch?v=rdRtN2YEUnE CFCasts Content Updateshttps://www.cfcasts.comRecent Releases Into the Box 2023 Videos is available for purchase as an EXCLUSIVE PREMIUM package. https://cfcasts.com/series/itb-2023  Subscribers will get access to premium packages after a 6 month exclusive window. Into the Box Attendees should have their coupon code in the email already!!!! 2023 ForgeBox Module of the Week Series - 1 new Video https://cfcasts.com/series/2023-forgebox-modules-of-the-week  2023 VS Code Hint tip and Trick of the Week Series - 1 new Video https://cfcasts.com/series/2023-vs-code-hint-tip-and-trick-of-the-week  Coming Soon More ForgeBox and VS Code Podcast snippet videos Mastering CBWIRE v3 from Grant ColdBox Elixir from Eric Conferences and TrainingAdobe CF Summit WestLas Vegas 2-4th of October.Session passes @ $199 Professional passes @ $299. Speakers have been announced - with some great sessionshttps://cfsummit.adobeevents.com/ Andy Bucklee will be there (David Wallace from The Office)Ortus CF Summit Training - ColdBox 7 Zero to Hero - SOLD OUTDate: October 4th - 5th, 2023 | Right after Adobe CFSummit, 2023Speakers: Luis Majano & Gavin PickinLocation: Las Vegas, NevadaVenue: Regus - Las Vegas - 3960 Howard Hughes Parkway Paradise #Suite 500 Las Vegas, NV 89169 United StatesSpotlight Less than 2 miles from the Mirage - 30 mins walk Next to Marriot hotel - 2 min walk 1 mile to Top Golf - 20 min walk 5 min walk to Fogo de Chão Brazilian Steakhouse 5 min walk to starbucks 5 min walk to Lo-los chicken and waffles WIN WIN WIN WINhttps://www.eventbrite.com/e/workshop-coldbox-from-zero-to-hero-tickets-659169262007?aff=oddtdtcreator Into the Box LATAMNovember 30thUniversity of Business in El Salvador.https://latam.intothebox.org/ITB 2024Location: Optica in Washington, DCAnnouncement Blog Post: https://www.ortussolutions.com/blog/our-into-the-box-2024-venue-and-dates-are-setDates: May 15-17, 2024Get Blind Tickets Now: https://www.eventbrite.com/e/into-the-box-2024-the-new-era-of-modernization-tickets-663126347757https://www.ortussolutions.com/blog/call-for-speakers-into-the-box-2024-share-your-expertiseMore conferencesNeed more conferences, this site has a huge list of conferences for almost any language/community.https://confs.tech/Blogs, Tweets, and Videos of the Week9/19/2023 - Blog - Ben Nadel - Which Whitespace Characters Does trim() Remove In ColdFusionYesterday, an external API call that I was making failed because one of the values that I was posting contained a trailing "Zero width space" character (u200b). The value in question was being passed-through ColdFusion's native trim() function; which was clearly not removing this whitespace character. As such, it occurred to me that I didn't really know which characters are (and are not) handled by the trim() function. And so, I wanted to run a test.https://www.bennadel.com/blog/4516-which-whitespace-characters-does-trim-remove-in-coldfusion.htm 9/13/2023 - Blog - Ben Nadel - Using FileReadLine() With Seekable Files In ColdFusion Last week, I started to explore seekable files in ColdFusion. A seekable file allows us to jump to an arbitrary offset within the file contents (which I believe can be done without having to read the entire file into memory). I've recently been dealing with consuming large text-files at work; and, I'm wondering if a seekable file might be something I can use to create a "resumable" consumption process. As such, I wanted to play around with using the fileReadLine() function in conjunction with seekable files in ColdFusion.https://www.bennadel.com/blog/4515-using-filereadline-with-seekable-files-in-coldfusion.htm 9/11/2023 - Tweet - Ben Nadel - Weird Application Datasource ErrorHas anyone had any luck getting per-application datasources (ie, `this.datasources`) to work in #ColdFusion 2023? My code works fine in ACF 2021; but, when I build the same Docker image using 2023, the code breaks.https://x.com/BenNadel/status/1701181955578986946?s=20 CFML JobsSeveral positions available on https://www.getcfmljobs.com/Listing over 98 ColdFusion positions from 65 companies across 43 locations in 5 Countries.3 new jobs listed in the last two weeksFull-Time - Fully Insured End of Lease Cleaners in Melbourne at Melbourn.. - Australia Posted Sep 18 for Bond Cleaning in MelbourneAs your trusted partner for end of lease cleaning, Bond Cleaning in Melbourne is dedicated to exceeding your expectations. With years of experience, we understand the critical details that ensure a successful clean. Our team works diligently to restore your rental property to its original glory, ensuring the swift return of your security deposit. Property owners and real estate agents have come to rely on our expertise, backed by the REIV-approved checklist. We offer flexible packages at affordable rates, tailored to your convenience. Don't leave your deposit to chance - contact us at 03 9068 8186 or reach out through our website. https://www.getcfmljobs.com/viewjob.cfm?jobid=11605 Full-Time - ColdFusion Developer 2 (Remote) at Remote - United States Posted: Sep 18 for Community BrandsThe Developer position is responsible for writing application code to contribute to the full lifecycle of development from concept to post-production support and maintenance of server / OS / desktop / web / mobile applications and services. This position will develop application code, contribute to version-controlled source code repositories and will managed assigned tasks to create measurable value and deliver software to market using industry recognized agile methodologies and best practices. The Developer will be responsible for coding according to prescribed standards and guidelines set forth by the architects and leadership teams and must demonstrate quality, brevity and timeliness in all deliverables.https://www.getcfmljobs.com/jobs/index.cfm/united-states/coldfusion-developer-2-remote-at-community-brands/11604 Full-Time - ColdFusion Developer at Washington, DC - United States Sep 08 for TamminaUS Citizen. Must be clearable. A clearance or an inactive clearance preferred. Government agency experience required.We are seeking an Application Developer to join our team. The developer shall perform and/or support requirements definition, design and prototyping, implementation, unit testing, debugging, verification, deployment, and maintenance activities throughout the software development life cycle (SDLC) for current and future software modules of a comprehensive web portal environment.https://www.getcfmljobs.com/jobs/index.cfm/united-states/ColdFusionDev-at-Washington-DC/11603 Other Job LinksThere is a jobs channel in the CFML slack team, and in the Box team slack now tooForgeBox Module of the WeekOrtus ORM Extension for LuceeThe Ortus ORM Extension is a native Lucee Extension that allows your CFML application to integrate with the powerful Hibernate ORM. With Hibernate, you can interact with your database records in an object oriented fashion, using components to denote each record and simple getters and setters for each field Add Object Relational Mapping to any CFML app with Hibernate ORM Use native CFML methods to update and persist entities to the database (entityNew(), entitySave(), ormFlush(), etc.) Supports 80+ database dialects, from SQLServer2005 to MySQL8 and PostgreSQL 60% faster startup than the Lucee Hibernate extension Generate your mapping XML once and never again with the autoGenMap=false ORM configuration setting React to entity changes with pre and post event listeners such as onPreInsert(), onPreUpdate() and onPreDelete() Over 20 native CFML functions: $ install D062D72F-F8A2-46F0-8CBC91325B2F067B https://orm-extension.ortusbooks.com/ https://www.forgebox.io/view/D062D72F-F8A2-46F0-8CBC91325B2F067BVS Code Hint Tips and Tricks of the WeekCSS PeekAllow peeking to css ID and class strings as definitions from html files to respective CSS. Allows peek and goto definition.This extension extends HTML and ejs code editing with Go To Definition and Go To Symbol in Workspace support for css/scss/less (classes and IDs) found in strings within the source code.This was heavily inspired by a similar feature in Brackets called CSS Inline Editors.https://marketplace.visualstudio.com/items?itemName=pranaygp.vscode-css-peek Thank you to all of our Patreon SupportersThese individuals are personally supporting our open source initiatives to ensure the great toolings like CommandBox, ForgeBox, ColdBox,  ContentBox, TestBox and all the other boxes keep getting the continuous development they need, and funds the cloud infrastructure at our community relies on like ForgeBox for our Package Management with CommandBox. You can support us on Patreon here https://www.patreon.com/ortussolutionsDon't forget, we have Annual Memberships, pay for the year and save 10% - great for businesses everyone. Bronze Packages and up, now get a ForgeBox Pro and CFCasts subscriptions as a perk for their Patreon Subscription. All Patreon supporters have a Profile badge on the Community Website All Patreon supporters have their own Private Forum access on the Community Website All Patreon supporters have their own Private Channel access BoxTeam Slack https://community.ortussolutions.com/Top Patreons (mind-boggling) John Wilson - Synaptrix Tomorrows Guides Jordan Clark Gary Knight Giancarlo Gomez  David Belanger  Dan Card Jeffry McGee - Sunstar Media Dean Maunder Kevin Wright Doug Cain  Nolan Erck  Abdul Raheen And many more PatreonsYou can see an up to date list of all sponsors on Ortus Solutions' Websitehttps://ortussolutions.com/about-us/sponsors Thanks everyone!!! ★ Support this podcast on Patreon ★

Description:Today,  Lee sits down with Tom Hale, CEO of ŌURA, which delivers personalized health data and guidance to make wellness and recovery part of your daily practice. Tuning in, you'll find out how Tom went from growing up with dreams of becoming a train engineer to discovering the OŪRA Ring and writing a letter to the board about why they should hire him as CEO. You'll gain some insight into Tom's journey as a leader, which started with executive positions at Macromedia and Adobe, to becoming President of Momentive, where he set enterprise strategy and led product growth. Join us as we discuss Tom's leadership style, why he says it's lonely at the top, how he got a crash course in fundraising from raising $40 million in less than a month, and so much more!Exclusive Deals from Our Sponsors:AWESOME CX by Transcom provides high touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats.  In This Episode You'll Hear About:•   [02:29] Tom's upbringing in a “dusty town” and his love for trains (and Dungeons & Dragons).•   [08:21] What sparked his interest in the impact that business and tech can have on society.•   [10:42] Some of Tom's early jobs, including computer consulting and summarizing scripts.•   [18:54] The importance of learning on the job and how he went from Adobe to Second Life.•   [24:23] What Tom learned about the gig economy from his time at HomeAway.•   [26:27] How losing sleep led him to discover the Oura Ring and how it improved his health.•   [36:49] The story of how Tom went from a customer of Oura to the company's CEO!•   [44:05] Challenges facing newbie CEOs and the value of having a leadership mandate.•   [46:07] Little-known realities of being CEO, including the loneliness that comes with it.•   [51:44] Oura's company values, which encompass a spirit of collaboration and aiming higher.•   [53:35] Viewing the fundraising journey as a lesson in what investors find compelling.•   [55:42] Insight into Oura's vision for the future: from sick care to human care.To Find Out More:ŌURATom Hale on LinkedInTom Hale on XLee Greene on LinkedInStairway to CEOStairway to CEO on InstagramQuotes:“Pulling on the threads of technology, its impact on society, how people change because of technology, and [my experience] with personal computers – it came together and led me on the path that I'm on today.” [0:10:24]“They put me in [a product management job at Macromedia], and it was probably my [biggest] learning-on-the-job moment, figuring stuff out. I remember some moments of high anxiety because I was like, ‘I have no idea what I'm doing!'” [0:17:45]2“Early in your career, if you're at a company where there's more work than there are people to do it – you can move up really quickly in your career.” [0:19:17]“[When] I went to HomeAway, I was captured by the idea that you could rent a property to someone over the internet and they would come and stay in it. It was an interesting confluence of what we today call the gig economy.” [0:25:22]“For me, during that period of losing sleep, [the Oura Ring] really changed my life.”  [0:27:57]“That kind of power, giving your body a voice, is central to what Oura does.” [0:36:40]“It was all very rational and logical, but there was a strong intent behind [my letter to Oura]. Sometimes, you get that intent coming through and people say, ‘Here's somebody who's motivated.' And motivation counts.” [0:38:53]“I get most excited about working on products that I can understand, touch, and feel and [that are] relevant and relatable – on a really human level.” [0:39:43]“The role of a CEO sometimes is to go against the grain.” [0:47:14]“Our big vision is: how do we become part of the behavioral change that improves health outcomes, that transforms the healthcare industry from one where it's about sick care to something we call human care?” [0:56:14]

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT What if you could use AI to make digital signage screen content relentlessly relevant? That's the premise and promise of what Korbyt calls Machine Learning Broadcast, new capabilities in the Dallas-based software firm's CMS platform. Using computer vision and machine learning, the idea is that if the platform can get a sense of what's making people stop and watch in a defined environment, then content can be optimized based on that interest. The system finds and schedules content to push to screens based on engagement metrics. How it all technically works is a bit over my shiny head, but I had a good chat with Korbyt CTO George Clopp about what's going on and its implications. We also get into what the future looks like for AI in digital signage. Subscribe from wherever you pick up new podcasts. TRANSCRIPT Geroge, thank you for joining me. We've chatted in the past. For those who don't know Korbyt, can you give me a rundown of what the company's all about?  George Clopp: Hi, Dave. It's a pleasure to speak with you again. Yeah, Korbyt is at its root an employee engagement company. So we've got roots in digital signage, but our typical use case is using digital signage at corporate campuses and to communicate to employees, to increase employee engagement as well as to communicate real-time mission-critical stats as well.  Is that pretty much the core vertical that you guys chase, workplace?  George Clopp: It is. We are heavily into the workplace, meeting rooms as well. We do a lot with retail banks, a little bit into the retail space, but it's primarily corporate campuses. For those who don't know the company, it actually goes back a long way to Symon Communications days, right? You guys were doing workplace communications long before the digital signage industry discovered that.  George Clopp: Yeah, exactly right, Dave. It precedes me. I've been here for seven years now. I can't even believe it, but that's how much I enjoy this space and the industry. I enjoy the company so much, but we had Target Vision, Symon Communications, and we've just evolved. I joined at the tail end of 2016 to develop the Korbyt platform, and obviously, we have to meet the needs of the digital signage industry, but we've had a really heavy focus on employee engagement as well. Is it interesting to see all these other companies who have more general offers, find their way into the workplace because they see that as an opportune vertical?  George Clopp: Yeah, I view it as exciting. I think it's definitely a macroeconomic trend with the pandemic, post-pandemic, the modern workplace, everything is reimagining and reinventing and re-everything these days. I think it's good. It's a legitimate macro problem that everyone's looking to provide solutions to. So, I'm really excited. I love the industry myself.  In some respects, you guys have been doing back-of-house, a lot longer than most companies would have. I mean, you're not just working in the offices, you're working in production areas and so on.  George Clopp: That's correct. Heavy in manufacturing and heavy in the contact centers, anytime where you're doing mission-critical real-time data, you're connecting to an ERP (Enterprise Resource Planning), or yard management system, and you want to change or orchestrate the display and the surroundings based on data changing, we've got a deep background in that.  Yeah, for contact centers, if I recall, years ago pre-arrival with the company, you were doing low-resolution LED readouts that were just telling people in the contact center about the average wait time on calls and things like that.  George Clopp: Exactly, and that's matured over the years and now we're doing that on the desktop and on the mobile device as well. We still have some supply chains and some yard management systems in a warehouse, where we'll do the little blinky boards over the dock doors themselves. We range from the dock doors all the way to your mobile device now.  The PR that came out about a new piece of functionality, your marketing talks about a million endpoints, 250 cloud migrations, and 100+ native integrations.  A million endpoints, that's like a lot. George Clopp: It is. Yeah, scalability and being able to expand out to touch desktops, normal, typical digital science screens, and mobile endpoints. It's been a real focus on us for the last four or five years. So we're really proud to announce that, and then the back end, like you were talking about those native data integrations, I think that's really what sets us aside from a lot of our competition is making those really hardcore authentications and then that real-time pipe between us and the source systems.  I know a lot of other software in our space that we run into, they talk about integrations. A lot of times it's really just a file, they're taking data from a source system. They're putting it into a CSV format or any kind of other format and then they're pulling that in. So that's really where we shine with that real-time data integration.  Is that important in terms of a distinction when solutions providers and users are looking at data integration and they see that a CMS says, yeah we do data integration, we can integrate with your platform? It sounds like you're saying there are different tiers of that, and there's real integration and there's just like a baseline.  George Clopp: Yeah, exactly. That's the right way to pick up on that day, for sure. When you need to orchestrate and change things in a 911 center or in a manufacturing-type environment and definitely in a contact center, speed is really the key there. So having something on a five-minute loop that's pulling a file, it's just not fast enough. So you need that real-time data, you need that high availability so that something was to break that you've got a backup in place and you can make sure that contact center, that supply chain, that 911 center is rolling smoothly. They're not just getting their data, but they're changing the experience of the data. That's another thing that we do, we pull in stats, but we also augment those stats and do value-added calculations on the stats, and then we trigger on those values to change the screen, or change the mobile device or change the desktop. So if you've got too many calls in the queue or you're running behind on this loading dock here, we'll change the entire experience for you based on that value-added stat that we do.  I also assume that when companies talk about integrations, for very logical reasons, they're going to go to the most used platforms out there, whether it's Teams or God knows what. But if you have a hundred plus native integrations you're probably talking about some pretty exotic things that nobody's ever heard of, and if a company went in and said, we can integrate with their systems and they say, what those systems are, their eyebrows are going up, because they're thinking, I have never heard of that. George Clopp: Absolutely, Dave. There are some low-level protocols where we just integrate at a TCP level with a very proprietary protocol, but I would say the bulk of it is more modern, JSON-based RESTful interfaces, for sure and we like to distinguish between data integrations, business application integrations, and SSO integrations, in three categories there. So, like a Power BI or a Tableau or something like that would be more of a business application integration, and when we're talking data integration, we're talking more low level, running SQL against a data store, running web services, running SOAP-based web services, and to that extent. And again, that's why we call it out in our marketing because we do think that's a core differentiator for us.  So just to go back to something, when you talk about a million endpoints, you're including desktops..  George Clopp: That's correct. Desktops and mobile devices, basically all of the endpoints that we talk to. Good. Back at the start of summer, you guys introduced something called, Machine Learning Broadcast. What is that? George Clopp: Yeah, fantastic question. We were involved with machine learning, and AI before it was really cool, so this was actually something we developed in 2018. We've been honing the model, and then we re-released it this year. But machine learning is a subset of AI, and we all know AI is a super big buzzword these days and when you peel that onion, there's levels of accuracy involved there, and there's a lot of hype around the world. But the reason why we called the feature machine learning broadcast is really to focus on the ML aspects of it, and it's a great business problem to solve because, at the end of the day, what we're really creating is a recommendation engine. And I think everybody's familiar with the Amazon recommendation engine, Instagram, and other social media platforms that are just, they're recommending content for you. That's essentially what we're doing here. We're using KNN Analysis, which is supervised machine learning to look at content that has some engagement with it, and that engagement could be measured by computer vision on a digital signage screen, it could be measured by interactivity with it on a desktop or interactivity with that content on the mobile device and then behind the scenes, all we're doing is we're finding out second, third, fourth-degree order content, that's related to the content that was engaging and then it's a feedback loop. We go ahead and automatically schedule that content and see how that content is engaged with so it's a self-learning feedback loop there and the whole purpose of it is to find content that's engaging and show more of that content to your employees. Could you give me a real-world kind of example of how that might work? George Clopp: Yeah, absolutely, Dave. Let's say a company's opening up a brand new office in Buenos Aires and for whatever reason, people really gravitate to that content. They look at it on the signage screen, on the fifth-floor break room, they're engaging with it on their desktop, they're looking at it on the mobile device. We learn from that engagement and say, okay, let's go ahead and find similar related content there. Let's find content related to office openings in Buenos Aires, and then let's go ahead and go further out and look at second, third-order tags. So that would be content related to South America as well. And then we automatically play that content, inject it back into the playlist, and our customers have complete control over whether it's automatic and which players actually get this content and which devices get it and then, we learn based on that content. So it's a feedback loop, and you might find in that case that your employees are really more interested in the geographic region than they are in the new office opening. So it's relentlessly relevant.  George Clopp: Exactly right, Dave, and solving a real-world business problem because one of the challenges our customers have is, it's really arduous to constantly schedule new relevant content.  The first couple of times you do it, you create a scheduled playlist. Yeah, it's okay, but it takes a long time and then, with Attention Deficit Disorder in today's modern world, people grow immune, and they tune out that same content over and over again. So, you need that fresh content injected to keep the employee's attention.  I'm guessing that somebody's going to be listening to this and thinking, that's cool, but where on earth do I get, or how do I develop all this content so that I do have this somewhat bottomless hyper-relevant content available? George Clopp: Yeah, fantastic question. Right now, in its current stance with our ML broadcast, you need to have that content in your media library. We're not automatically going out to like copyright-free areas and pulling in content. But with our release coming out next year, it's called our AI employee engagement. With that, we'll automatically be creating and sourcing content for you on your behalf.  Yeah, I saw a demo of something like that over in Germany a little while back with another company who, I'm sure you'll be happy if I don't name them, that was all about using what was available through an intranet and an extranet, and other resources to auto-generate content for screens. George Clopp: Yeah, it's opening up the whole world of generative AI. We're actually looking at both. Whether there are generative images, generative video, or generative text. Obviously, in our space, images and videos mean a lot, and there are different systems out there. There's DALI 2, there's stable diffusion. They've all got their strengths and their weaknesses. But we're combining that with templated-based content as well.  So automatically generating content that's relevant based off of a text prompt is super useful. But in some cases, it might not be the right content that's generated. So we also will have a mixture of templated content as well.  Yeah, I think templates are a big part of that. I've farted around with things like Mid Journey and so on, and you could see how it could go sideways on you really quickly if you left too much up to the machine.  George Clopp: Exactly. It gets into that whole thing of prompt engineering. You got to be really good with your prompts, and they've all got issues like generating hands and things of that nature right now. But we want to be on the leading edge of this, use it where it makes sense. An area where we think it really makes a lot of sense, a preview into our AI Employee Engagement, is on mission values and goals. We feel like that's an area where our customers just don't communicate enough to their employees, like, there's cake in the break room, let's recognize employees.  That's all part of it, but really just reinforcing, Hey, your goal in the finance department this week is to close your books three days earlier. And so, mix that text in with some great video or some great images that are created in the background using this generative AI. Yeah, I saw something on LinkedIn last night, and I commented on it because I thought it is great that there's a company that's using KPIs and messaging right on the production floor, and the person who posted about it said, this is not very sexy, but it goes to what's needed on the floor for those workers. But the problem was, it looked like hell.  It was just black and white, and they were slapping up a whole bunch of Excel charts, like a stock of them and you'd need binoculars to even see them. So it's important to think about the presentation.  George Clopp: Yeah, totally agree, Dave. I say this at all my speaking events: content is king, content is queen, and that still rules the day. When we're intermixing real-time data with content, it has to be visually appealing. You can't have 20 different stats on the screen; all of those rules of graphic design, I still think, hold true here.  Do you see a day when things like scheduling and trafficking of content are largely automated and handed off to machine learning or some variant of AI?  George Clopp: That's exactly what we're trying to build, Dave, with a release next year. With the ability, of course, to intervene, the ability for the communicator to come in and approve the content or really go ahead and bias the content and say, okay, I've got these 30 categories of content I see that I really want to bias, what the content areas could be.  “Hey, I'm a new enroll. I'm a new first-time line manager. I'm a new director. I'm a new VP, and there's content associated with that new enroll.” They might want to bias that and increase the weight on it, decrease the weight on it, or take it out altogether. So there's still going to be that human touch involved in the ability to approve content, but the AI itself will take care of making sure that content is fresh and relevant. And the big problem we're solving there is just that, again, attention deficit disorder people have, if they see the same thing on the screen, week after week, they tend to tune out. So how can we think of innovative ways to display KPIs, display goals, display things that are really important to the company and give it a great background, give it a great video so that it gets employees' attention again? We're going to talk about machine learning. You reference AI-driven camera optics. Is that basically a computer vision? George Clopp:  It is. Absolutely is, yes. Did you guys write your own, or are you using something like Intel's OpenVINO?  George Clopp: Yeah, the two big ones out there, we've used OpenCV, that is, Open Computer Vision, and TensorFlow, and they both have their strengths and weaknesses, but there are higher order problems we're trying to solve here, and not reinvent computer vision so we're using some libraries for that.  Is that just part of the mix of doing this sort of thing? Are there other technologies you can use to get a sense of dynamics in a venue? George Clopp: Yeah, I think so. Infrared detectors, pressure sensors that kind of tell you who's in that immediate vicinity. You're basically correlating that to human beings in the vicinity, how many human beings are there, and what was playing on the screen at that time. Yeah, so there are less technological ways to do this and still get some good results.  AI is being talked about a lot as you've gone through about its potential to automate presentations. Are there other aspects to a digital signage company, the way your company operates, that you can use AI to help with marketing, help with customer contact, that sort of thing? George Clopp: Yeah, without a doubt. I'm sure you're reading everything. It's revolutionizing all traditional roles, right? Not just engineers writing code. You got a chat with a ChatGPT engineer. With Microsoft's Copilot, it's going to revolutionize the way we all use Excel and Word and PowerPoint and things of that nature. It's definitely revolutionizing marketing. Building product brochures for you automatically, things of that nature, and then, that naturally progresses into, is AI going to take all of our jobs, which I don't think so, going to help us all become more productive. The employees that really change and adopt the AI, I think they're going to be even more valuable than they are today. It's just the employees that just say, I'm not going to do this, and they refuse to allow their cheese to be moved, those are the ones that I think you have to watch out for.  There's an increasing number of companies. I just wrote about one today that has gone down the path of headless CMS. The idea that you can leave the final presentation later, the interactive element, whatever it is to software developers at a large company or who works with a large company as a services company and the digital signage CMS is just the infrastructure, the foundational platform that does device management, scheduling, trafficking, all that sort of stuff. Are you seeing that demand in the marketplace?  George Clopp: We're seeing the opposite. What you're saying absolutely makes sense, especially with my background and the way we've architected our product with microservices. What we're seeing, especially with our large enterprise customers is, they want a little more white glove service. Taking on the arduous task of piecing everything together, even with a microservices framework, is putting a lot of ownership on them. But that is not to say that there's not a need out there. We just really haven't found it. We've actually gone the opposite direction on our side, which has really served us well because we've gone from zero revenue in the cloud to 2 million. We brought on a new CEO, and we quickly ramped up to 20 million. I think it's working for us so far.  Yeah, you're a very different company than maybe prior to you joining RMG Networks, that was a weird little side trip into digital out of home.  George Clopp: It was. We see the artifacts and all that, but I think it's a great group of people here now. There's not a leftover where people have bad attitudes or anything like that. So really proud of where the company's been, the talent we've acquired. We've acquired people from all over the industry. Really love working with the current team and cross-functionally, not just engineering and support, which is what I run, but in sales and marketing as well.  Yeah, it's interesting when you mentioned you've gone in the opposite direction of headless. I've heard that as well, particularly when you get into, like Fortune 500, Fortune 100 kinds of enterprise-grade customers. They want to outsource digital signage, by and large, in the same way that they've outsourced a lot of IT services. George Clopp: Yeah, absolutely. That's the same trend we're seeing, Dave too. It's a little bit of both, right? Everybody wants their cake and eats it too, right? Like they want you to have the ability to do it, but then when it comes time to actually execute on it, we typically find, Hey, we can help them get faster to market if we help augment their team. How important is security? George Clopp: Oh! It's Huge. We all know that the disaster scenario in digital signage, someone compromises your network and they put up some content images or videos that are not appropriate. Even more so with us being more omni-channel with desktop, mobile devices. We've got a data privacy officer, we're SOC 2 compliant. We do a lot of work in Europe so GDPR comes up a lot as well, data privacy. So I think it's super important.  When I think you look at the different offerings out there and the first tier, we look and sound the same. So I think what you got to do with new prospects or new customers, they just got to peel that onion more. What does that really mean? What does it mean that you encrypt your data? Do you do it at rest? Do you do it in transit? Those kinds of things, and I think that's where you can tell the difference between different offerings.  And are the people in the first and second meetings with prospective customers different than they were 7 years ago when you started? I'm hearing the IT people who used to come to meetings and sit there with their arms crossed, thinking, dear God, how long is this going to go on? They're now tending to lead these meetings.  George Clopp: Yeah, I've seen it in multiple ways. Definitely, IT is still the big persona of the buyer here. But I'm also seeing less and less about speeds and feeds and players and hardware and transmission equipment and scalers and more about the final purpose of what we're trying to do. I'm just starting to see that shift. Seven years ago, I talked to people, and it's the AV integration guy. I don't really care what's on the screen. I just care that it's not dark. I don't want a screen that's down. That's their most important thing, and now I'm seeing that shift a little bit more towards they do care about the content, and they're bringing in more of the HR and the communications group involved and making sure that the platform can grow. I can create content on the platform or I can integrate with Adobe or SharePoint or something along those lines. But I still see it, especially AV/IT as a huge influence in the buying process.  Yeah, certainly going back seven, eight years when I was doing some one-to-one consulting with enterprise level customers, that sort of thing, I would go into a first meeting, and I would say, okay, why do you want to do this? And it was always intriguing to see how often people would lean back in their chairs and say, I hadn't really thought about that. They wanted this thing, but as you say, they didn't really know what they were going to do with this thing. George Clopp: Yeah, exactly. And there's a little bit of power in that too. There's power to putting the latest and greatest screen technology in your office and giving you that modern technology look and feel but then just carry it one more step in the maturity direction and start focusing on the content too. Yeah, you can demonstrate innovation by having a big ass screen in your lobby, but if there's nothing useful on there, you're not really demonstrating a lot of innovation.  George Clopp: Exactly, and I think there's still room for that super wonderful creative experience that's human-curated that graphic designers make, and they spend a lot of time getting just perfect in those high profile areas, like the lobby of a company, and then there's also opportunity for, new content generation automatically for me so that I don't have to necessarily sit here and handle this thing. So I think we're going to live in a world where both will be applicable. So you mentioned you, you're working on new iterations of AI-driven content. Is that the big kind of roadmap item for your company over the next year?  George Clopp: Yes, it really is. Yeah. We've got a huge, large-player ecosystem, all the data integrations, and omni-channel platforms. So where our new development team is focused on is automating the content creation, automating that entire feed, if you will, so that it really takes that arduous process away from our communicator. How many folks do you have in the company now? George Clopp: We're a little under 70 people right now. So still a small company and I love it cause everybody has to wear multiple hats, do multiple roles. You have to bring a lot of energy to the company, and I just love that. I've just grown so fond of it over the last seven years.  And is most of the team in the Dallas Fort Worth area, or are you all over the place? George Clopp: Since COVID, we're mainly in Dallas, but since COVID, a lot of us have moved out a little bit. So I'm actually in Colorado. Some of my engineering leads are in the West Coast, some are in Pennsylvania. So we're really practicing what we preach, the hybrid workforce. All right, George, thank you for spending some time with me. It was good to catch up. George Clopp: Yeah, it's fantastic, Dave. Thank you so much for taking time out.

On this episode of Dads with Daughters, host Christopher Lewis invites entrepreneur and author Peter Shankman to discuss their experiences as fathers raising daughters. They start off by sharing relatable stories about dealing with slime during the pandemic and the challenges of explaining divorce to their young daughters. Peter emphasizes the importance of being present for his daughter and finding balance in his life through managing his ADHD. Peter shares his personal journey with ADHD, discovering it as an adult and developing coping mechanisms to navigate the condition. He believes that medication is not always necessary for success and suggests exploring alternative coping mechanisms. As the author of "The Boy with the Faster Brain," he aims to help kids with ADHD feel less misunderstood and prevent them from experiencing shame in the long run. The conversation also delves into the concept of neurodiversity and the beauty of thinking differently. They discuss the importance of understanding and embracing neurodiverse needs, highlighting what children are good at, and finding ways for them to have fun while learning. The episode concludes with a heartwarming story about a spontaneous trip to a water park that the speaker and his daughter will cherish forever. Join Christopher Lewis and his guests for inspiring conversations and practical advice on raising strong, independent daughters every week on Dads with Daughters. If you've enjoyed today's episode of the Dads With Daughters podcast, we invite you to check out the Fatherhood Insider. The Fatherhood Insider is the essential resource for any dad that wants to be the best dad that he can be. We know that no child comes with an instruction manual, and most are figuring it out as they go along. The Fatherhood Insider is full of valuable resources and information that will up your game on fatherhood. Through our extensive course library, interactive forum, step-by-step roadmaps, and more you will engage and learn with experts but more importantly with dads like you. So check it out today!   TRANSCRIPT Christopher Lewis [00:00:06]: Welcome to dads with daughters. In this show, we spotlight dads resources and more to help you be the best dad you can be. Christopher Lewis [00:00:17]: Hey everyone, this is Chris. And welcome back to the Dads with Daughters podcast, where we bring you guests to be active participants in your daughters lives, raising them to be strong, independent women. Really excited to be back with you again this week. As always, we're on a journey together in looking at ways in which we can best raise our daughters to be those strong, independent women that we want them to be and to be able to be successful in their own journeys as individuals. And every week I have the pleasure of being able to bring you different dads that are doing it different ways, dads that you can learn from and be able to get different ideas from, different experiences from, because every father fathers in a little bit different way. And that's great because we don't have to be the same type of dads, but we can learn from each other and be better fathers in the end. And that's what this show is all about. Today. We got a great guest with us. Peter Shankman is with us. And Peter is a I'm just going to say he's a multi entrepreneur. He has done many different things in his career that has led him down the pipeline of being very successful in what he does. But most recently, he has become a author, a kids author, I'm going to say, because he has a brand new book called The Boy with the Faster Brain. And it's a little bit of, I'm going to say a little biographical in a way, in the sense of talking about his own experience and finding out that he had ADHD and what that journey was like for him. But also it's a book to allow for other kids and parents to be able to explore that in a little bit different way. So we're going to be talking about that as well. He also is a father of a daughter. He has a ten year old daughter and we'll be talking about that as well. Peter, thanks so much for being here today. Peter Shankman [00:02:07]: My pleasure. My dog obviously says hello as well. Christopher Lewis [00:02:10]: Well, I love being able to talk to different dads, and what I would love to do first and foremost is turn the clock back in time. I said you have a ten year old daughter, so I want to go back to that first moment, that first moment when you found out that you were going to be a father to a daughter. What was going through your head? Peter Shankman [00:02:26]: It's actually a really funny story. When I first found out, when my wife called me, most dads, they find out they're going to be a dad in some special way, the wife does something sweet, they put a little onesie inside the dinner table or something. I'm coming back from a meeting in Washington, DC. I'm on the Metro, heading over to Union Station to get an Amtrak back to New York, and my phone rings, and I see it's my wife, and I'm like, hey, honey, what's up? Because I'm pregnant. Okay, well, I turn around to, like, the 14 guys on the subway. I'm like, should I get them cigars? How does this work? So, yeah, that was how I found out in that amazing and overwhelming way. And of course, when we found out it was a girl, I was sitting in her my wife's office. She was at work. She's like, they're going to call us soon. I'm sitting there, I wanted a girl. I don't know why, but I wanted a girl. And so I was really excited. I was going to be this great girl dad, and I like to think I've kind of lived up to that. We have a lot of fun. She is a daredevil to an extent. Like, her dad haven't taken her Skydiving yet, but I know that's on the I'm sure that's on the list the second she and is 18. Christopher Lewis [00:03:20]: So one of the things that I hear from a lot of dads is that in becoming a father, there's fears, but there's also some fear going into raising daughters. And I guess for you, what was your biggest fear in raising a daughter. Peter Shankman [00:03:34]: Who'S going to be like me? I think there's a ton of fear, but my fears weren't the norm. I didn't have that whole, oh, I'm going to get a shotgun, and she can't date. That's not my thing. I wanted to get hurt. The only way you learn is if you get hurt, right? At least in my experience. My fear is that she was going to be she's a very sensitive kid. She cares about everything. We live in New York City, homeless capital of the world. I live two blocks west of Times Square, and so when COVID hit, it just decimated our area because all the homeless population in New York City was moved into a five block radius around my apartment because all the hotels here were turned into homeless facilities, which is fine, but they weren't made into homeless facilities with services. They were just made into places for people to stay. And that was a huge problem because you can't take 9000 people, put them in a five block radius and not give them services. And so it was tough. I had her explain to my daughter at age seven, the, no, honey, he's not dead. The needle sticking out of his arm means he has a problem, but he's getting help. It was tough. So she's very sensitive, and she cares that she wants to solve the world's problems. And sometimes, as much of a bitch as it is, you need to explain, honey, you can't solve all the world. Not all the world's problems can be solved at this moment. On the walk to the corner store and we've had countless talks about that, about what we can do to help homelessness. So we volunteer and we work at a soup kitchen. We're on the Hell's Kitchen litter brigade, and we built a dog park in an empty space overlooking Port Authority under the bus bridges. That this empty area. So we do things. But I call her Warrior Princess, and I love that she's as sensitive as she is. She will change the world, but I want her to live her life and not have to solve every single problem that the world throws at her. There has to be a middle ground there because unfortunately, she definitely got my sensitivity. Christopher Lewis [00:05:21]: I mentioned you've got your hands in a lot of different things. You've had that for many years and you have been a multi entrepreneur in many different ways and been successful in many different ways, but you have been busy. So talk to me about balance and how you have been able to balance being that serial entrepreneur as well as being able to be present and engaged with your daughter as you've raised her. Peter Shankman [00:05:51]: So my balance for me comes from my ADHD. There are certain things I have to do in my life to make sure that I can live the life I want in the way I want it and be the dad I want, I think, for lack of better word. So what does that mean? My day starts around 430 every morning with exercise. If I am not exercise, I am not the best person I could be. And so for me, I was up at 430 this morning. I was on the peloton. I got my couple of hours in. That's my definition of balance because I'm on that bike before she wakes up. And so when I get off the bike, I take a shower, I wake her up and I'm present. Right. The dopamine, the serotonin, the adrenaline that I receive from that ride gives me that balance, lets me be the best dad I could be, the best person I could be, the best entrepreneur I could be, best parent I could be, the best son I could be, best boyfriend I could be. So it has to start with that. From there, there are other things I'm able to do. I take her on as many business trips as I can. I'm speaking in January, I just landed the confirmation yesterday. I'm speaking in Greece at a keynote in January. And part of the contract, they have to fly me and my daughter out. So Florida school for a few days, we're going to Greece, things like that. So last summer we went to Michigan. I had to give a keynote at McIntyre Island. We spent an extra couple of days trips and around the island and Michigan, things like that. So for me it's sort of figuring out how to do that and where to go and what to do and making sure that as busy as I am, she's included and understands it. She doesn't just see me at a computer doing busy work. She understands. Today daddy's speaking. Tomorrow daddy's going on TV. Everything makes sense. It's a circle. Christopher Lewis [00:07:25]: So being a father is not always an easy thing. There are highs, there are lows, there are ups and downs. I mean, it's a roller coaster of a ride at times. What's been the hardest part for you as a father to a daughter? Peter Shankman [00:07:39]: Wiping slime off every conceivable surface in my house. We discovered slime during the pandemic, and it doesn't fucking end. It just never ends. There's always more slime to be made. But no, if that was the worst thing, I'd be thrilled. I think the hardest thing. I've had to answer the question several times, why aren't you and Mommy married anymore? We get divorced when she was three, and so for the first couple of years, anytime I did anything that didn't involve her, there was jealousy and there was a fear that I was going to leave, when in fact, nothing could be obviously further from the truth. I'm constantly here. It's gotten easier. So I think that the hardest thing for me as a girl. Dad hasn't really hit yet. I think it's going to come as she gets older. There have been a couple of times where I've seen her. Her teachers have told me that, yeah, she's very active, she has tons of friends, but sometimes she just prefers to sit by herself at the playground and read or make her own games up. And that doesn't really bother me so much because I was a loner, too. There's a big difference between being alone and being lonely, and I think she understands that already. That's the case. She's doing better than me. At the end of the day, I think the goal is I just want her to be happy, and I know that's going to come with some sadness, but I'm okay with that because you have to have that balance. Christopher Lewis [00:08:49]: You talked about that you try to make memories with your daughter that probably at age 18, you're going to be taking her Skydiving. There's been other experiences. What's been the most memorable experience that you and your daughter have been able to share together? Peter Shankman [00:09:01]: Here's a classic ADHD moment. Last summer in late July, early August, we were bored one night, and I tell her, she's not allowed to be bored. Even the inside of your mind goes on forever. It's endless. You cannot be bored. There's always something to do. So she's like, Daddy, I have nothing to do. I'm like, all right, let's search something. Let's look something up online. What do you want to look up online? Let's look up the biggest water slides in the world. Great. So we sit down in front of the computer and we start looking up the biggest lives of the world. And would you believe one of the top ten water parks in the world is in Tenerife. So I'm like, would you believe one of the largest water parks in the world is in this small little island to African called Tenerife? We should go there. She didn't say that, I did. And so I look at her calendar, I'm like, yeah, you have like, three more weeks of summer camp, and you have like, ten days between summer camp. Yeah. Let's go to tenerife. And so we booked a flight like that night, right? And I pity god, I pity whoever this kid marries. This kid, god, this kid better be rich, because it's not even about money for me. I just have billions of miles because of how much I travel for work. But yeah, she's going to want to go somewhere. She better make no, actually, screw that. She better make a lot of money. She better be able to do this because the funniest line she ever said to me was once she goes, how come Mommy, when Mommy and I get on a plane, when Daddy and I going to play me sit in the front, and when Mommy and I get on, play me sit the back? I don't know. You have to talk to mom about that. I can't really sorry escape and avoid that one. But no, what it comes down to is that ADHD brain kicks in. We went Tenerife, spent four days sliding down these amazing waters. I had a blast. And it was just this, what a wonderful way to end fourth grade or end third grade, fourth grade. And those are the kind of things that I want her to remember for the rest of her life. And I want to do with her these just random, spur of the moment, let's go somewhere and have fun trips. There are times for the other side of the coin, too. Her mom is taking her to Paris at the end of August, and they've been planning this for over a year and a half, and I think it's wonderful, right? They have their schedule. They know exactly what they're going to do every day. They're going to do this this day and this, this day and sit here. That's great. And I love that. And there's definitely a place in the world for that. My idea of travel is, okay, we're here, let's figure it out, right? And so if she has the best of both those worlds, I think that's amazing. Christopher Lewis [00:11:09]: Now, I mentioned at the beginning of the show that one of the reasons that we're talking today is you've got a brand new book, and this isn't your first book, but it is your first children's book that you have written called The Boy With the Faster Brain. And you've talked about ADHD in the past, but more on the business side of things. And you also have had a number of other books out there in talking about business customer service and influencing and things like that. Talk to me about the genesis of this new book and what made you decide that you wanted to move into writing a book for kids. Peter Shankman [00:11:48]: I wrote this book because I don't want any kid to have to grow up feeling as broken as I felt. I had a pretty rough childhood, and that doesn't mean I grew up in a van down by the river. It doesn't mean that my parents weren't totally supportive. They were. My problem was that I grew up in New York City, in the public school system, in the where ADHD didn't exist. What existed was, sit down, you're disrupting the class disease. And I had that very, very bad. And so every day, every single day, I would come home with a note from the teachers about the fact that I was disruptive, that I couldn't sit still, that I was causing trouble for the other students, that I was being a disruptive influence. The irony, of course, is that I was being disruptive because every time I felt like I couldn't focus, I would crack a joke. And what winds up happening when you crack a joke is the class laughs and you get a dopamine hit, which would allow me to focus. So, ironically, I was getting in trouble because I was trying to focus, but I wasn't told, hey, your brain thinks different. Your brain is different. Let's figure out better ways for you. I wasn't told that. I was told you're being difficult and there's something wrong with you. And when you spend the first 18 years of your life hearing that, you spend the next 30 trying to unlearn the fact that you're broke. If I can help kids who are five, six, seven years old today learn at that age that they're not broken, that they're gifted, then they won't have to spend the next 30 years of their lives in therapy like I had. And they're not going to assume that every good thing that they do is actually just a fluke and they haven't had any of their true success at all. Waffles. Shut up. They won't assume they've had any real success in their life at all. I assume that everything I've done every day today is the day that The New York Times writes a story about what a fraud I am. And every day when they don't do it, it's obviously because I'm not important enough for The New York Times to write a story. This goes on every single day. So if I can help a child understand that having a different brain is actually a good thing, and I can stop them from going down the shame spiral for the next 30 years, then it's worth every single thing. And it was a fun book to write in typically ADHD fashion. I had people from the day I launched faster than normal. I had people say, oh my God, just do a kids book and ADHD. I said, yeah, I should. It took five years to do it, and then I wrote it in 2 hours. And when I wrote it, I found this amazing illustrator out of Brazil and she did all the illustrations, and the book was Live in a Month. And so it's one of those things where I really, really believe that children with neurodiverse brains are going to save us all. Nothing new has ever come from anyone with a normal brain. And that doesn't mean there's not a place in the world for normal brains. There are. But if you want creative, I just gave a talk last month to Morgan Stanley 80,000 employees about neurodiversity because they finally are at the point where they understand that neurodiversity is something that should be celebrated and something that can improve your company and improve your bottom line. So now I'm getting calls from Adobe, from Google to go in and talk about this stuff. And that's my goal, is to help expand that conversation. Companies are finally spending more on mental health. I'm speaking to schools all about this, and the boy with the faster brain, like I said, was really written for those kids. I remember I spoke to a school in Wayne, New Jersey, a couple of months ago, and this kid comes up to me the end of the talk, and I'm going to cry because I can't talk about this crying. Kid comes up to me fifth grader, his eyes were down the entire time, sitting on the floor. He wasn't really looking. And he comes up to me, the end, his eyes are still down. He goes, I just want to thank you have never read a book about someone like me before. And I just gave him like the biggest hug. That's what I want to do. And if this book does that even in slightest, then I have succeeded beyond my wildest dreams. Christopher Lewis [00:15:13]: You talk about the importance of everyone understanding neurodiversity more and how not only impacts us as parents, but how it impacts the child. What are some of the biggest let's just say, what are some of the things that people don't understand the most when it comes to neurodiversity? And what do parents need to understand if they believe that their own child is neurodiverse and they want to be able to support them better? Peter Shankman [00:15:42]: Well, the first one is most definitely that your child is not broken, your child's gifted. The premise of children with neurodiverse needs special help. Just to be normal is bullshit. You're not normal. That's the beauty of it. That's what I want, right? You want to not be normal. You want to be thinking differently. You want to have this fun. So that right there is the very first answer. And so I would take it a step further and say that, yes, when you're told there's something different about your child, your first instinct is to freak out don't learn as much as you can. Talk to more than one doctor. It's like buying a house. You don't just go visit one house. Talk to more than one doctor because you might have a misunderstanding of what neurodiversity is. Again, when I was growing up, it was sit down and disrupt in the class, and so you felt like everything you were doing was wrong, when in fact, I was reading on a college level from first grade because I loved it so much, right? It was the stuff that I was bad at, the stuff I didn't love so much that I was bad at that I couldn't math, science, things that I just couldn't grasp. So it's all about figuring out what the kid is good at and highlighting those things, really enjoying those things, letting the kids have fun with the things that are most important to them. Look, I'm not anti medication. I think in some instances, I have a prescription for Concerta. I think I took last time I took a pill was about five weeks ago, six weeks ago. I just rarely take it. I take it on days when my assistant says, if you don't get these five expense reports into me today, and we get them to the client, you're not getting paid. She goes, Take your damn pill and do it. So be it. But most of the time for me, I am able to use other ways to focus and other ways to get that dope meaning. So work with your kid and understand there are different ways and different things they can do to learn about themselves, and they're not broken. This is not a death sentence. It's not a curse, nothing like that. CHristopher Lewis [00:17:26]: I have to agree with you there, because I found out also as an adult that I had ADHD. And people in my life have probably always known they've always known that I had that in my life. The way that I thought, the way that I did things, the way that I balanced many other things. But just like you, I tried medication, found it, didn't really do what I needed it to do. And I've built a lot of coping mechanisms throughout the years to be able to deal with it. Now, if I talk to my partner in my life, I think she would probably tell you that there are still some times where she probably thinks that I probably should be on some meds to be able to calm things down. But she understands, and we learned together that I had this in my life as well. And at least one of my daughters I know has it as well, and she does not want medication either. And we've talked about coping mechanisms and things that they can do to be able to be successful in that regard. And I think that for parents, it's good to understand that your child does not have to be on medication to be able to be successful. In some cases, you might need that, but it doesn't mean that you have to do that. And that doesn't have to be just because that you have a diagnosis doesn't mean the first step means medication. Peter Shankman [00:18:47]: And that's the thing, I think, that a lot of parents don't understand, is that medication doesn't need to be a first line of defense. It could be a last resort. It can be combined. It should be combined. Pills don't teach skills. Right. If you're out there taking medication every day, there's tons of stories about kids who get on meds when they're five years old. They're on meds, so they're 25. Then they're kicked off their parents insurance, and they can't afford it. Now. What? They've learned nothing. Right? So now all of you don't have the crutch of medication. Now what do you do? So, yeah, there's a lot of things that can be done in addition to medication. Dialectical Behavioral Therapy. CBT, DBT, regular therapist. And I've been going to the same therapist now for over 20 years. The guy's amazing. He looks like Einstein. He has a social acuity. He is the technological acuity of a turnip. But he saved my life more than once. So those are the things that you need to understand, is that medication is just one arrow in the quiver of everything you're doing. Christopher Lewis [00:19:37]: Peter, I think you made this clear, but I want to hit home the point that for you, as you share this book out into the world, you get it in front of different audiences, you get it into local libraries, you get it into those local bookstores. You get it in front of the PTAs and teachers. What's the biggest takeaway that you want for parents and kids in reading this and leaving at the end of the book? Peter Shankman [00:20:03]: Different kids learn differently. You can't sit 35 kids in a classroom and expect them all to be automatrons and do the exact same thing. That's what happened to me. And it starts off with, you sit wherever you want, and then a couple of weeks later, they notice you getting distracted. They move you to the front of the room. Well, now when you get distracted, it's a lot easier for the teachers to see that you're getting distracted now. You get in more trouble quicker. What they should do is they should push in the back of the room, and they should say, okay, you know what? I get the way you are. If you need to stand up or walk outside, do a couple of jumping jacks, whatever, do some deep knee squats, whatever, come back in with a little bit more dopamine, feel free. Those are the kind of things that I'm seeing now in some schools. It's wonderful. We also all grew up with the premise of sit down in the morning, watch your cartoons while eating two bowls of chocolate frosted sugar bombs, then get driven to school. How about we take a 30 minutes walk, then give a kids a couple of eggs and some protein and a big glass of water, and then send them to school? So different things. They tried that in Texas. They replaced 20 minutes of recess with an hour every day, and they replaced breakfast and lunch that were mostly carbs and sugars with proteins and good fats. And they saw something like a 19% decrease in outbursts from ADHD, outbursts from boys, and a I think it was like a 29% increase in girls participating in class because girls present ADHD differently than boys do. And so that's massive. That's massive. Did nothing else. But they gave them more exercise, and they changed the food. So you look at things like that, you're like, wow. Christopher Lewis [00:21:26]: Peter, we always finish our interviews with what I like to call our Fatherhood Five, where I ask you five more questions to delve deeper into you as a dad. Are you ready? Peter Shankman [00:21:33]: Go for it. Christopher Lewis [00:21:34]: In one word, what is fatherhood? Peter Shankman [00:21:37]: That I've walked the face of this earth? Christopher Lewis [00:21:39]: When was the time that you finally felt like you succeeded at being a father to a daughter? Peter Shankman [00:21:43]: When I picked up my daughter from school earlier this year. One day, I picked her up almost every day, and I picked her up, and the teacher came over to me, said, no big deal. Just want to let you know that Jessa and a boy got into a little argument, and Jesse used a curse word when talking to him. I said, well, what'd she say? He goes, she called him an asshole. And I know that she totally got that from me, because we're on our scooter. We go on our scooter every day to school, and you try scooting in Manhattan, you're going to call someone asshole on every trip. It's just what it is. And so he goes, she called him an asshole. I go, we fucking deserved it, right? And the teacher just cracked up. That was when I knew I was a good parent. That's what I knew. I was a great dad parent. Christopher Lewis [00:22:28]: Now, if I was to talk to your daughter, how would she describe you as a dad? Peter Shankman [00:22:32]: Dad is crazy. Dad makes me laugh. Dad is a skydiver. And dad goes on TV a lot, and he loves me very much. Christopher Lewis [00:22:41]: Who inspires you to be a better dad? Peter Shankman [00:22:43]: My father. Without question. My father. And then I think my daughter as crazy as it sounds. Because when I had sort of my awakening in 2016, when I realized everything, this is when I realized about my ADHD, when I wrote the first book on ADHD, everything. In 2016, I caught my awakening year. I realized that the only people whose opinions really matter to me are my daughter, my parents, my girlfriend. That's it. And I stopped caring what other people thought. And that was just this incredible, incredible level of freedom. And so. Yeah. I'd say my daughter inspires me because I want to do the best job I can for her, because she's who matters. Christopher Lewis [00:23:19]: You've given a lot of piece of advice today as we finish up today, what's one piece of advice that you'd like to give to every dad? Peter Shankman [00:23:27]: I think there comes a point when we realize that we feel like we're trapped, right? Oh, I have a kid. I'd love to be living in Asia right now. There's no question about it, right? Especially with what's happened to America in the past, like, five years. I'd love to be gone. I'd love to be in Asia. I love Asia, for I could live like a goddamn king on one 10th the amount of money it cost me to live in New York. And I could live 20 times better if I was in South Vietnam or something, right know? But you can, right? But the one thing you can control is the people you associate with. And one of the greatest quotes I ever heard ever came from an old skydiver friend of mine. And you want to listen to old Skydiver because if they're still alive, if Skydiver 40 years, they've done something, right? And this guy said to me goes, I was complaining about how the people who I live in the city with don't understand why I go up to the Skydive every weekend. The people who I Skydive with don't understand why I want to come home every weekend. You know, come home because I like things like hot water, and I go up to the drop zones. I like jumping. I was kind of surfing that duality, right, where both things were different. And this old guy looks at me and goes, you know, if you can't change the people around you, change the people around you blew my mind. I'm like, that's the best piece of advice ever gotten. And it goes back to what I said earlier. Life's too short to surround yourself with annoying people. So the best piece of advice if you can't change the people around you, find better people. Christopher Lewis [00:24:35]: Peter, if people want to find out more about you, about the book, about your other books, where's the best place. Peter Shankman [00:24:41]: For them to go? My entire life is@shankman.com my email is peter@shankman.com. All my books are on Amazon. They're everywhere. And then I'm at Peter Shankman on all the socials except Twitter. I quit Twitter because I just cannot take what has become. But other than that, I'm at Peter Shankman everywhere else. I'm pretty big on Instagram, so, yeah, feel free to follow me anywhere you'd like. Christopher Lewis [00:24:58]: Well, Peter, I just want to say thank you. Thank you for sharing your story. Thank you for writing this book for kids like you and other kids that, as you said, may have been not seeing people like themselves in books. And I wish you all the best. Peter Shankman [00:25:15]: Pleasure was mine. Great to be here. Christopher Lewis [00:25:17]: We know that no child comes with an instruction manual, and most dads are figuring it out as they go along. And the Fatherhood Insider is full of resources and information that will up your game on Fatherhood. Through our extensive course, library, interactive forum, step by step, roadmaps and more, you will engage and learn with experts, but more importantly, dads like you. So check it out@fatheringtogether.org. If you are a father of a daughter and have not yet joined the Dadswithdaughters Facebook community, there's a link in the notes. Today dads withdaughters is a program of Fathering together. Find out more@fatheringtogether.org. We look forward to having you back for another great guest next week, all geared to helping you raise strong, empowered daughters and be the best dad that you can be. Christopher Lewis [00:26:06]: We're all in the same boat and it's full of tiny screaming passengers. We spend the time we give the lessons we make the meals we buy them present bring your AC because those kids are growing fast. The time goes by just like a dynamite calling astronauts and firemen carpenters and muscle men get out and be the one to them be the best that you can be be the best that you can be you close.

In der heutigen Folge „Alles auf Aktien“ sprechen die Finanzjournalisten Daniel Eckert und Holger Zschäpitz über die familienfreundliche Seite von SAP, die bevorstehende IPO-Flut und Zinsenttäuschungen bei Börsianern. Außerdem geht es um Adobe, BASF, Brenntag, Porsche AG, Nvidia, C3.AI, Birkenstock, Instacart, Klaviyo, Tesla, Alphabet, Amazon.com, Meta Platforms, Microsoft, Apple, Nvidia, Morgan Stanley Der Aktionär Magnificent 7 Indexzertifikat (WKN: DA0AC0), iShares Edge MSCI World Size Factor ETF (WKN: A12ATH), Mynaric, 2G Energy, Abo Wind, Union Pacific Railway, CSX, Canadian National Railway, Canadian Pacific Railway, Norfork Southern, iShares Global Infrastructure ETF ausschüttend (WKN: A0LEW9), Rize Global Sustainable Infrastructure ETF (WKN: A3ENM8), BIT Global Internet Leaders 30 R - I Fonds (WKN: A2N812). Wir freuen uns an Feedback über aaa@welt.de. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Außerdem bei WELT: Im werktäglichen Podcast „Kick-off Politik - Das bringt der Tag“ geben wir Ihnen im Gespräch mit WELT-Experten die wichtigsten Hintergrundinformationen zu einem politischen Top-Thema des Tages. Mehr auf welt.de/kickoff und überall, wo es Podcasts gibt. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Episode 410 of the Lens Shark Photography Podcast In This Episode If you subscribe to the Lens Shark Photography Podcast, please take a moment to rate and review us to help make it easier for others to discover the show. Sponsors: - Build Your Legacy with Fujifilm - Shop with the legends at RobertsCamera.com, and unload your gear with UsedPhotoPro.com - Get $100 instant rebate off certain Benro  Aero S2 Pro trips at BenroUSA.com, RobertsCamera.com and elsewhere. - Check out the new PavoTurbe II XR with CRMX LumenRadio wireless DMX built-in at NanliteUS.com. - More mostly 20% OFF codes at LensShark.com/deals. Stories: Adobe experiences solid growth…and raises its prices. (#) Godox has a new stick flash head. (#) Canon patents an impressive super zoom. (#) Fujifilm unveils the GFX1100 II (#) Pergear updates it's 14mm f/2.8 in under a year. (#) ACDSee releases Photo Studio Ultimate 2024. (#) The first two tilt/shift lenses for the GFX system by Fujifilm. (#) Phillips unveils a surprisingly affordable monitor for creatives. (#)   Connect With Us Thank you for listening to the Lens Shark Photography Podcast! Connect with me, Sharky James on Twitter, Instagram Vero, and Facebook (all @LensShark).

Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders—Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book Play Bigger one of “the five greatest marketing books of all time.” In this episode, we discuss:• What exactly category design is• The “Frame It, Name It, Claim It” framework• How to go about designing your category• Why “languaging” is so powerful• Rating yourself on the category design scorecard• Why Chris considers “product-market fit” a dangerous concept• Chris's spicy take on positioning• The “better trap” and why it's crucial to avoid it• The magic triangle of product, company, and category• How to embrace negative feedback• Why the greatest time in the history of innovation is now—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Christopher Lochhead:• Twitter/X: https://twitter.com/lochhead• LinkedIn: https://www.linkedin.com/in/christopherlochhead/• Website: https://www.categorypirates.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chris's background(05:08) Why Chris shares his negative criticism on his website(11:58) A simple explanation of category design(18:00) How Purell mastered category design(23:07) What Gong got right (and wrong)(29:01) The “better trap” and why it's crucial to avoid it(38:51) Reflective thinking vs. reflexive thinking(44:45) How Lomi created a revolutionary solution for food waste (48:50) The “Frame It, Name It, Claim It” framework (49:08) The concept of “languaging” (54:00) Examples of languaging (59:19) Spend more time on the problem than the solution(1:01:37) The power of “backcasting”(1:07:33) The truth behind building legendary brands(1:10:39) The problem with product-market fit(1:16:11) Chris's spicy take on positioning(1:19:20) “Damming the demand”(1:24:49) Laws from Chris's book The 22 Laws of Category Design(1:29:46) Word of mouth: the most powerful form of marketing(1:34:05) Chris's closing message to listeners(1:39:01) Lightning round—Referenced:• Rick Rubin Says Trust Your Gut, Not Your Audience: https://podcasts.apple.com/us/podcast/rick-rubin-says-trust-your-gut-not-your-audience/id1570872415?i=1000606447333• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Grant Cardone on Twitter: https://twitter.com/GrantCardone• Tai Lopez on Twitter: https://twitter.com/tailopez• The Difference Between a First Mover and a Category Creator: https://hbr.org/2019/11/the-difference-between-a-first-mover-and-a-category-creator• Gojo Industries: https://www.gojo.com/• Gartner reports: https://www.gartner.com/• Forrester reports: https://www.forrester.com/bold• Gong: https://www.gong.io/• Clari: https://www.clari.com/• Threads, Instagram's “Twitter Killer,” Has Arrived: https://www.nytimes.com/2023/07/05/technology/threads-app-meta-twitter-killer.html• Kevin Maney: https://kevinmaney.com/• Red Bull cola: https://www.redbull.com/int-en/theorganics/organics-simply-cola• Microsoft Copied Apple's Successful Retail Plan. Now It's Shutting the Whole Thing Down: https://www.inc.com/jason-aten/microsoft-copied-apples-successful-retail-plan-now-its-shutting-whole-thing-down.html• A New Way to Think, with World's #1 Management Thinker Roger Martin: https://lochhead.com/roger-martin/• A New Way to Think: Your Guide to Superior Management Effectiveness: https://www.amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X• RJ Scaringe on Twitter: https://twitter.com/rjscaringe• Lomi: https://lomi.com/products/lomi• Otis elevators: https://www.otis.com/en/us• How to build a breakthrough … the secret of Backcasting: https://medium.com/@m2jr/how-to-build-a-breakthrough-3071b6415b06• John Bielenberg's website: https://www.thinknado.com/• Eddie Yoon: https://www.eddiewouldgrow.com/• Marc Andreessen on Twitter: https://twitter.com/pmarca• Snow Leopard: How Legendary Writers Create a Category of One: https://www.amazon.com/Snow-Leopard-Legendary-Writers-Category/dp/1956934456• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate-ebook/dp/B015MOJ80G• Niche Down: How to Become Legendary by Being Different: https://www.amazon.com/Niche-Down-Become-Legendary-Different-ebook/dp/B07FLKJJQQ• The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move The World from Where It Is to Somewhere Different: https://www.amazon.com/Laws-Category-Design-Somewhere-Different/dp/195693457X/• An inside look at Deel's unprecedented growth | Meltem Kuran Berkowitz (Head of Growth): https://www.lennyspodcast.com/an-inside-look-at-deels-unprecedented-growth-meltem-kuran-berkowitz-head-of-growth/• Illusions: The Adventures of a Reluctant Messiah: https://www.amazon.com/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887• What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive: https://www.amazon.com/What-Teach-Harvard-Business-School/dp/0553345834• Inventing Anna on Netflix: https://www.netflix.com/title/81008305• The rise and fall and rise of Tony Eltherington: https://www.swellnet.com/news/swellnet-dispatch/2017/04/27/rise-and-fall-and-rise-tony-eltherington—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Leading global tech analysts Patrick Moorhead (Moor Insights & Strategy) and Daniel Newman (Futurum Research) are front and center on The Six Five analyzing the tech industry's biggest news each and every week and also conducting interviews with tech industry "insiders" on a regular basis.    The Six Five represents six (6) handpicked topics that will be covered for five (5) minutes each.    Welcome to this week's edition of “The 6-5.” I'm Patrick Moorhead with Moor Insights & Strategy, co-host, joined by Daniel Newman with Futurum Research. On this week's show we will be talking:   Oracle Database @Azure https://x.com/PatrickMoorhead/status/1702414110988619958?s=20 https://x.com/danielnewmanUV/status/1702413901818663122?s=20   Arm Goes Public with Successful Debut https://finance.yahoo.com/video/arm-ipo-investors-bullish-bearish-134253502.html https://x.com/streetsignscnbc/status/1702496493200912635?s=46&t=YiEHo6jc4-PozRf_efr9PA  https://x.com/CNBCOvertime/status/1702066652798468210?s=20 https://www.cnbc.com/video/2023/09/15/arm-is-an-association-to-ai-but-wont-drive-the-market-by-itself-says-futurumas-daniel-newman.html https://www.cnbc.com/video/2023/09/15/arm-is-an-association-to-ai-but-wont-drive-the-market-by-itself-says-futurumas-daniel-newman.html https://www.investors.com/news/technology/arm-stock-chip-designer-launches-ipo/   Apple September 2023 Event https://x.com/danielnewmanUV/status/1701698837268812127?s=20 https://x.com/PatrickMoorhead/status/1701732928345284895?s=20 https://www.cnbc.com/video/2023/09/12/apples-new-iphones-may-not-allay-macro-concerns-says-futurums-daniel-newman.html   Oracle Q1 2024 Earnings https://x.com/PatrickMoorhead/status/1701355476552958463?s=20 https://x.com/danielnewmanUV/status/1701349649783599612?s=20 https://futurumgroup.com/insights/oracle-fy-2024-q1-solid-results-bolstered-by-iaas-gain/ https://www.forbes.com/sites/stevendickens/2023/09/14/oracle-30-cloud-revenue-growth-but-cerner-concerns-stall-growth/?sh=401072a75e37   Adobe Q3 2023 Earnings, Goes GA with Generative AI Products https://www.adobe.com/investor-relations.html https://news.adobe.com/news/news-details/2023/Adobe-Unleashes-New-Era-of-Creativity-for-All-With-the-Commercial-Release-of-Generative-AI/default.aspx https://x.com/danielnewmanUV/status/1702451800924647782?s=20   Salesforce Dreamforce 2023 San Francisco https://x.com/PatrickMoorhead/status/1701643728015032439?s=20 https://x.com/danielnewmanUV/status/1701993554766352763?s=20   Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

Jim Cramer and Jeff Marks discuss Adobe and Oracle's partnership with Microsoft. Become a CNBC Investing Club member to go behind the scenes with Jim Cramer and Jeff Marks as they talk candidly about the market's biggest headlines. Signup here: cnbc.com/morningtake  CNBC Investing Club Disclaimer

Ready for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work.June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape with none other than Steve Jobs. With an impressive CV featuring names like 3Com, Adobe, and Cisco, she's a Silicon Valley legend.Don't miss our conversation where we journey back to the dawn of the computer age, exploring the blend of innovation and empathy that drives success. June shares her wisdom on leveraging technology for genuine human connection—a lesson you don't want to miss.Trust me, this episode's insights are ones you'll want to revisit, time and time again. Get ready for another valuable episode that'll redefine your approach to branding and technology.Here are the highlights from this episode:06:29 - What was it like working with Steve Jobs16:22 - The biggest challenge of startups in positioning their offerings19:37 - The best way to differentiate yourself from the competition27:36 - How digital humans help brands30:00 - Why is it important for employees to master their own personal brands35:06 - June's badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow's metaverse.UneeQ's mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build brand equity for your business. From branded merch to brand consulting, when you work with me, you get results! Need help with your branding? Hit me up at brandingmatters.ca/free-consultation Let's stay connected! Instagram - @Branding_BadassLinkedIn - Joelly GoodsonWebsite - BrandingMatters.ca

AI-generated or manipulated images are quickly becoming a lot more realistic. Soon, it may be impossible to tell the difference. That could create an opportunity for people to spread misinformation, and make it difficult to know what's real. Tech companies like Adobe, Microsoft and Google, academics and government agencies are coming up with frameworks to verify images and, in some cases, show how they've been altered. But, these techniques may come with security risks of their own. WSJ's Alex Ossola and Charlotte Gartenberg explore the new technology solutions that will identify fake images online and the potential issues getting them in front of users. What do you think about the show? Let us know on Apple Podcasts or Spotify, or email us: FOEPodcast@wsj.com  Further reading:  AI-Created Images Are So Good Even AI Has Trouble Spotting Some  Ask an AI Art Generator for Any Image. The Results Are Amazing—and Terrifying  Paparazzi Photos Were the Scourge of Celebrities. Now, It's AI  AI, Art and the Future of Looking at a Painting  Some of the Thorniest Questions About AI Will Be Answered in Court  Learn more about your ad choices. Visit megaphone.fm/adchoices

Adobe shares fall 4.2%, while shares of Arm Holdings fall 4.5% in their second day of trading. J.R. Whalen reports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Carl Quintanilla, David Faber and Sara Eisen focused on the United Auto Workers going on a historic strike against Detroit's "Big 3" automakers: Ford, General Motors and Stellantis -- the parent of Chryslerand Jeep. The anchors discussed the ripple effects with Phil LeBeau, who spoke with GM CEO Mary Barraabout the strike and was on the ground at picket lines in Michigan. Also in focus: Arm Holdings' 25% jump on its IPO day Thursday and what it could mean for Instacart, what Citadel's Ken Griffin told Sara about the markets, Adobe shares fell despite a quarterly beat and the company touting AI, buzz surrounding Disney and potential bidders for ABC. Squawk on the Street Disclaimer

Google pays more than $10 billion per year for these privileged positions Trademark Genericide And One Big Way The DOJ Admits That Its Antitrust Lawsuit Against Google Is Utter Garbage YouTube under no obligation to host anti-vaccine advocate's videos, court says Google's cookie-replacing Privacy Sandbox reaches major milestone Google teaser previews Pixel Watch 2 and both Pixel 8 phones NFL Sunday Ticket on YouTube is a hit, with more subscribers than when it was on DirecTV Google will soon require disclaimers for AI-generated political ads Coke Y3000 made with AI Casey Newton reads the Musk bio so we don't have to Book Review: 'Elon Musk,' by Walter Isaacson Elon Musk's X is suing California over its online moderation reporting bill UK backs off breaking encryption Google pledges $20 million for responsible AI fund Jeff comment to Copyright Office on AI OpenAI CEO (and prepper) Sam Altman Said A.I. Won't Save Him in a Real-World Crisis AI learns to smell Amazon rolls out generative AI tool to help sellers write product listings Adobe launches generative AI for Creative Cloud users and raises plan prices GOOGLE CHANGELOG Google adds Prime Video and bunch of other stuff to cars with native Android software Find My Device 3.0 rolling out with new Android app icon Chrome is about to look a bit different You're invited to the new Google Visitor Experience Chromecast with Google TV adds official support for streaming your PS5 YouTube starts making the 'Subscribe' button glow when creators ask you to subscribe PICKS OF THE WEEK Visit Rockport Project Gutenberg Open Audiobook Collection Adobe Video Fall Updates 2023: Premiere Pro, After Effects, FrameIO Ant on "Friends Like Us" With Marina Franklin and Von Decarlo The Original Pixel Buds Hosts: Jason Howell, Jeff Jarvis, and Ant Pruitt Guest: Cathy Gellis Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: Miro.com/podcast

Stocks closed higher as investors cheered Arm's successful IPO. Annandale Capital's George Seay and Zevenbergen Capital's Anthony Zachary break down the market action. Ahead of the midnight deadline for a new contract with UAW, Ford CEO Jim Farley on where negotiations stand. Adobe CEO Shantanu Narayen talks the company's earnings and how it plans to monetize its AI offerings. Peter Oppenheimer, Goldman Sachs Chief Global Equity Strategist, on why AI is not a bubble and has more room to run. Jon and CNBC.com's Hugh Son talk regional banks—and the new challenge they are facing. Seaport's Ken Zener on Lennar's earnings.

Google pays more than $10 billion per year for these privileged positions Trademark Genericide And One Big Way The DOJ Admits That Its Antitrust Lawsuit Against Google Is Utter Garbage YouTube under no obligation to host anti-vaccine advocate's videos, court says Google's cookie-replacing Privacy Sandbox reaches major milestone Google teaser previews Pixel Watch 2 and both Pixel 8 phones NFL Sunday Ticket on YouTube is a hit, with more subscribers than when it was on DirecTV Google will soon require disclaimers for AI-generated political ads Coke Y3000 made with AI Casey Newton reads the Musk bio so we don't have to Book Review: 'Elon Musk,' by Walter Isaacson Elon Musk's X is suing California over its online moderation reporting bill UK backs off breaking encryption Google pledges $20 million for responsible AI fund Jeff comment to Copyright Office on AI OpenAI CEO (and prepper) Sam Altman Said A.I. Won't Save Him in a Real-World Crisis AI learns to smell Amazon rolls out generative AI tool to help sellers write product listings Adobe launches generative AI for Creative Cloud users and raises plan prices GOOGLE CHANGELOG Google adds Prime Video and bunch of other stuff to cars with native Android software Find My Device 3.0 rolling out with new Android app icon Chrome is about to look a bit different You're invited to the new Google Visitor Experience Chromecast with Google TV adds official support for streaming your PS5 YouTube starts making the 'Subscribe' button glow when creators ask you to subscribe PICKS OF THE WEEK Visit Rockport Project Gutenberg Open Audiobook Collection Adobe Video Fall Updates 2023: Premiere Pro, After Effects, FrameIO Ant on "Friends Like Us" With Marina Franklin and Von Decarlo The Original Pixel Buds Hosts: Jason Howell, Jeff Jarvis, and Ant Pruitt Guest: Cathy Gellis Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: Miro.com/podcast

Google pays more than $10 billion per year for these privileged positions Trademark Genericide And One Big Way The DOJ Admits That Its Antitrust Lawsuit Against Google Is Utter Garbage YouTube under no obligation to host anti-vaccine advocate's videos, court says Google's cookie-replacing Privacy Sandbox reaches major milestone Google teaser previews Pixel Watch 2 and both Pixel 8 phones NFL Sunday Ticket on YouTube is a hit, with more subscribers than when it was on DirecTV Google will soon require disclaimers for AI-generated political ads Coke Y3000 made with AI Casey Newton reads the Musk bio so we don't have to Book Review: 'Elon Musk,' by Walter Isaacson Elon Musk's X is suing California over its online moderation reporting bill UK backs off breaking encryption Google pledges $20 million for responsible AI fund Jeff comment to Copyright Office on AI OpenAI CEO (and prepper) Sam Altman Said A.I. Won't Save Him in a Real-World Crisis AI learns to smell Amazon rolls out generative AI tool to help sellers write product listings Adobe launches generative AI for Creative Cloud users and raises plan prices GOOGLE CHANGELOG Google adds Prime Video and bunch of other stuff to cars with native Android software Find My Device 3.0 rolling out with new Android app icon Chrome is about to look a bit different You're invited to the new Google Visitor Experience Chromecast with Google TV adds official support for streaming your PS5 YouTube starts making the 'Subscribe' button glow when creators ask you to subscribe PICKS OF THE WEEK Visit Rockport Project Gutenberg Open Audiobook Collection Adobe Video Fall Updates 2023: Premiere Pro, After Effects, FrameIO Ant on "Friends Like Us" With Marina Franklin and Von Decarlo The Original Pixel Buds Hosts: Jason Howell, Jeff Jarvis, and Ant Pruitt Guest: Cathy Gellis Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: Miro.com/podcast

Google pays more than $10 billion per year for these privileged positions Trademark Genericide And One Big Way The DOJ Admits That Its Antitrust Lawsuit Against Google Is Utter Garbage YouTube under no obligation to host anti-vaccine advocate's videos, court says Google's cookie-replacing Privacy Sandbox reaches major milestone Google teaser previews Pixel Watch 2 and both Pixel 8 phones NFL Sunday Ticket on YouTube is a hit, with more subscribers than when it was on DirecTV Google will soon require disclaimers for AI-generated political ads Coke Y3000 made with AI Casey Newton reads the Musk bio so we don't have to Book Review: 'Elon Musk,' by Walter Isaacson Elon Musk's X is suing California over its online moderation reporting bill UK backs off breaking encryption Google pledges $20 million for responsible AI fund Jeff comment to Copyright Office on AI OpenAI CEO (and prepper) Sam Altman Said A.I. Won't Save Him in a Real-World Crisis AI learns to smell Amazon rolls out generative AI tool to help sellers write product listings Adobe launches generative AI for Creative Cloud users and raises plan prices GOOGLE CHANGELOG Google adds Prime Video and bunch of other stuff to cars with native Android software Find My Device 3.0 rolling out with new Android app icon Chrome is about to look a bit different You're invited to the new Google Visitor Experience Chromecast with Google TV adds official support for streaming your PS5 YouTube starts making the 'Subscribe' button glow when creators ask you to subscribe PICKS OF THE WEEK Visit Rockport Project Gutenberg Open Audiobook Collection Adobe Video Fall Updates 2023: Premiere Pro, After Effects, FrameIO Ant on "Friends Like Us" With Marina Franklin and Von Decarlo The Original Pixel Buds Hosts: Jason Howell, Jeff Jarvis, and Ant Pruitt Guest: Cathy Gellis Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsor: Miro.com/podcast

Would you like to build a career that leverages your strengths, offer opportunities for growth, and where you are appreciated? Clearly, the answer is yes. So how do you do this? According to Dr. David Burkus, a former business school professor, advisor to executive leadership from organizations including PepsiCo, Fidelity, Adobe, and NASA, and bestselling author of several books including, Best Team Ever: The Surprising Science of High-Performing Teams, you need to be part of a team that promotes psychological safety, prosocial purpose, and common understanding. This gives you a powerful foundation to build your best career. While this may seem nearly impossible, it can be found and done. In this CareerCast, David shares how to simultaneously cultivate your strengths and advance professionally, while building a team that creates positive social and economic value.

On Windows Weekly, Paul Thurrott talks with Richard Campbell and Mikah Sargent about the new feature rolling out to Microsoft Paint that removes backgrounds from images. This tool is being tested in the Canary and Dev channels for Windows Insiders. Full episode at http://twit.tv/ww846 Hosts: Mikah Sargent, Paul Thurrott, and Richard Campbell You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/ Sponsor: GO.ACILEARNING.COM/TWIT

On Windows Weekly, Paul Thurrott talks with Richard Campbell and Mikah Sargent about the new feature rolling out to Microsoft Paint that removes backgrounds from images. This tool is being tested in the Canary and Dev channels for Windows Insiders. Full episode at http://twit.tv/ww846 Hosts: Mikah Sargent, Paul Thurrott, and Richard Campbell You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/ Sponsor: GO.ACILEARNING.COM/TWIT

For small business owners and creators, building your brand is the way to show the world what makes you great and why they should care. Teresa Au speaks to personal branding expert and content creator Phil Pallen about developing an authentic and consistent brand that will help you reach your goals. Phil explains why branding isn't just about looking pretty on the internet, how your brand can help you stand out in a crowded marketplace, and the best reason to build a branded website. Plus, Phil gives tips on all things Instagram, from what you shouldn't worry about when you post, practical tips for efficient posting, and how to make posting a growth experience.How Phil got his start in brand marketing thanks to a controversial Hollywood starThinking about what your audience is getting out of your social postsWhat is a brand?The importance of consistencyDefining and positioning your brandLogos and brand identityIs there a difference between marketing companies and people?The power of strategic distractionBranding vs marketingWhat makes for great photos for your personal brandPhil's advice to the camera-shy creatorHow Phil went from brand strategist to content creatorThe nuts and bolts of brand partnershipsSelling via social media is a rapidly growing market segmentDo you need a website if you do business on social media?What building a website really does for youAll things Instagram–how much should we post, when should we post, and why should we postTimesaving tools for Instagram–Adobe Express templates and Adobe Express SchedulerWhy content creation is a learning opportunitySurprising information about when it's best to postInstagram hashtags vs SEO termsGetting caught up chasing likes can be bad for businessPractical tips for growing your social media audienceGen AI ideas for small businessesPhil's One Word for 2023Phil Pallen is a brand strategist and keynote speaker who helps people and companies position, build, and promote their brands. He founded Phil Pallen Collective in 2011 and has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles. Phil's insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few.Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York's fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it–from designer Elie Tahari to start-up CEOs. Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud