Podcasts about Adobe

Watch The X22 Report On Video No videos found (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:17532056201798502,size:[0, 0],id:"ld-9437-3289"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");pt> Click On Picture To See Larger PictureGermany is following the green new scam and their economy is breaking down. They are now reporting that it is to expensive to light the Christmas lights. Trump new economic system is working, gas prices are falling, in 20 states they are below $3. The [CB] is pushing Bitcoin down using ETF’s, this will fail. Trump’s new system is getting more powerful. The [DS] is now coordinating to stop Trump, Trump is dismantling their criminal syndicate world wide and the money flow is coming to an end. Trump is following the rule of law every step of the way and in the end he will put those people in that will follow the rule of law to bring these people to justice. The pieces of the puzzle are coming together and the [DS] is panicking. Economy https://twitter.com/disclosetv/status/1995421655469052033?s=20 (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:18510697282300316,size:[0, 0],id:"ld-8599-9832"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="https://cdn2.decide.dev/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs"); https://twitter.com/RapidResponse47/status/1995532756097388760?s=20  Trump Bump: Black Friday spending soars as 2025 poised to be first quarter trillion dollar season Black Friday spending surged this year to new highs, fueled by record-breaking online spending that reached $11.8 billion on Black Friday alone, according to market data.  Online sales made on Black Friday made up about 10% of total sales for the month of November, more than $111 billion dollars, according to Adobe Analytics's report on holiday shopping trends. This represents a 9.1% increase in online sales compared to last year. Adobe tracks over 1 trillion U.S. retail site visits.     Adobe predicts that the 2025 holiday season, which continues through Christmas, is poised to become the first quarter trillion dollar season online in U.S. history. The firm forecasts that a record $253.4 billion will be spent on online purchases this year. Source: justthenews.com https://twitter.com/KobeissiLetter/status/1995295289268371468?s=20 Issuer (Company) ETF Ticker Net Flow (US$M, November 2025) BlackRock IBIT -1,935.3 Grayscale GBTC -168.4 Fidelity FBTC -138.7 VanEck HODL -107.8 Ark/21Shares ARKB -84.0 Bitwise BITB -73.0 ProShares (Bruce) BTC -29.0 WisdomTree BTCW -6.0 Franklin Templeton EZBC -2.4 Valkyrie BRRR 0.0 Invesco/Galaxy BTCO +5.0   November 20: -$903.2 million (largest single-day outflow). November 13: -$866.7 million. November 14: -$492.1 million. Since November 30, 2025, was a Sunday with no market trading, there were no ETF flows or outflows on that specific day. However, on the most recent trading day (November 28, 2025), the overall universe of ETFs experienced net outflows totaling $2.6 billion, though certain categories like corporate debt ETFs saw inflows. https://twitter.com/KobeissiLetter/status/1995492405685129297?s=20 Political/Rights https://twitter.com/MrAndyNgo/status/1995184800320082100?s=20 https://twitter.com/KennethRWebster/status/1994952935391019481?s=20 https://twitter.com/ScottMechkowski/status/1995217213918228872?s=20  manufactured chaos is putting people in danger, and if it continues, it's only a matter of time before someone gets seriously hurt… or worse https://twitter.com/StephenM/status/1995226723122897014?s=20 https://twitter.com/FBIDDBongino/status/1995297340052144415?s=20 I'm glad that these emails are available for your review. https://twitter.com/amuse/status/1995320096940552330?s=20   His first directive: forward all earlier email threads exchanged before his start date so he could review progress and accelerate the release. The emails outline pending redactions and confirm the Bureau was responsive. Far from hesitating, Bongino treated the release as a day-one priority for the Trump administration. https://twitter.com/amuse/status/1995564133526225391?s=20 DOGE https://twitter.com/Real_RobN/status/1995350937360380071?s=20   • 2,095,247 in 2024 — on it's way out the door. With 1.4 million illegal aliens on Medicaid. And Millions received driver’s licences, registered to vote, and have already voted. https://twitter.com/X22Report/status/1995486921905356986?s=20 Geopolitical Trump-Backed Tito Asfura Wins Massive Electoral Victory… But Potential for Election Fraud Remains National Party of Honduras (PNH) presidential candidate Tito ‘Papi' Asfura won a massive electoral victory on Sunday, defeating his leftist competitors in a huge vindication of President Donald Trump's bold foreign policy moves in Latin America. President Trump's emphatic endorsement of Papi last week, where he indicated he would support the country substantially moving forward, only if the PNH was successful against “communist” parties in the national elections. Source: thegatewaypundit.com https://twitter.com/MJTruthUltra/status/1995544957323456880?s=20 War/Peace    important that Israel maintain a strong and true dialogue with Syria, and that nothing takes place that will interfere with Syria's evolution into a prosperous State. The new President of Syria, Ahmed al-Sharaa, is working diligently to make sure good things happen, and that both Syria and Israel will have a long and prosperous relationship together. This is a historic opportunity, and adds to the SUCCESS, already attained, for PEACE IN THE MIDDLE EAST! https://twitter.com/Rasmussen_Poll/status/1995203244516315424?s=20 Pete Hegseth Post of Cartoon Meme on Targeting Narco-Terrorists Outrages Liberals  Secretary of War Pete Hegseth posted a cartoon meme Sunday about the Trump administration's military campaign targeting South American drug boats that drew outrage from liberals upset about the attacks. The post has gone viral with over five million views as of late Sunday night. Hegseth posted a cartoon meme of Canadian children's book character Franklin the Turtle titled “Franklin Targets Narco Terrorists”, that features Franklin on a military helicopter firing on drug boats, with the message, “For your Christmas wish list”: https://twitter.com/PeteHegseth/status/1995291042346852861?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1995291042346852861%7Ctwgr%5E0d100b50e564a16ab61377137acc8f821f5fdaaa%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2025%2F12%2Fpete-hegseth-post-cartoon-meme-targeting-narco-terrorists%2F https://twitter.com/redsteeze/status/1995378734694842656? https://twitter.com/drawandstrike/status/1995175663498637524?s=20 Source: thegatewaypundit.com Trump Reportedly Gave Venezuela's Maduro an Ultimatum: Resign and Leave, or Face the Consequences Trump Told Maduro to Leave: Save Yourself, Your Family  Trump has reportedly told Maduro how it's going to be. https://twitter.com/JimFergusonUK/status/1995439376319308137?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1995439376319308137%7Ctwgr%5Eb76bda1788ef546b30960efae726f61e9c980e0a%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2025%2F12%2Ftrump-reportedly-gave-venezuelas-maduro-ultimatum-resign-leave%2F Source: thegatewaypundit.com  https://twitter.com/ElectionWiz/status/1995237384242508193?s=20 https://twitter.com/visegrad24/status/1995503150518747250?s=20  Iran, and Nicaragua are too weak economically. Russia is bogged down in the war with Ukraine, while China is preoccupied with its own problems. Moscow and Beijing are focused on building relations with Trump and are unwilling to spend political capital on Maduro. Trump names ‘difficult problem' for Ukraine “The corruption situation going on is not helpful,” the US president has said Corruption remains one of Ukraine's main problems,  Trump added that both Russia and Ukraine would like the conflict to end, and that “there's a good chance we can make a deal.”Ukraine was rocked by a major corruption scandal last month involving figures in Vladimir Zelensky's inner circle. The country's Western-backed anti-corruption agencies alleged that Timbur Mindich, the Ukrainian leader's former longtime business partner, was the ringleader of a $100 million kickback scheme in the energy sector, which relies heavily on foreign aid. Mindich fled the country to evade arrest, apparently after being tipped off. Source: rt.com https://twitter.com/GhostEzraQ/status/1995513424957067375?s=20  Popcorn ready? https://twitter.com/WallStreetMav/status/1995501750816825413?s=20 https://twitter.com/sentdefender/status/1995230383743312004?s=20   still another side to consider, that being Russia. Zelensky and Macron Meet in Paris Again Amid Peace Talks Flurr   Ukrainian President Volodymyr Zelenskyy met with French President Emmanuel Macron on Monday at the Elysée presidential palace in Paris, part of a flurry of diplomatic activity aimed at brokering the terms for a potential ceasefire in the nearly four-year-old war in Ukraine. Zelenskyy's visit to Paris followed a meeting between Ukrainian and U.S. officials in Florida on Sunday, which Secretary of State Marco Rubio described as productive. The two sides have worked to make revisions to a proposed U.S.-authored plan that was developed in negotiations between Washington and Moscow but criticized as being too weighted toward Russian demands. Source: breitbart.com Medical/False Flags https://twitter.com/RealJamesWoods/status/1995403047300927907?s=20https://twitter.com/tracybeanz/status/1995468595128627471?s=20 https://twitter.com/tracybeanz/status/1995468595128627471?s=20 [DS] Agenda https://twitter.com/RapidResponse47/status/1995188426786885670?s=20 https://twitter.com/GhostEzraQ/status/1995567208445977021?s=20  https://twitter.com/RapidResponse47/status/1995266775810740620?s=20 OUTRAGE ON CAPITOL HILL: Rogue Judges Boasberg and Boardman Now Refuse to Testify Before the Senate U.S. District Judge James Boasberg and U.S. District Judge Deborah Boardman have both turned down invitations to testify before the Senate Judiciary Committee this week at the explosive hearing titled “Impeachment: Holding Rogue Judges Accountable. Their absence should come as no surprise to anyone paying attention. These are not neutral judges, they are political operatives wielding federal robes as weapons against the will of the American people.  In a statement shared on X, investigative commentator Mike Benz laid out three specific criminal charges that Attorney General Pam Bondi could immediately bring against Judge Boasberg in connection to the Arctic Frost scandal. 1. Deprivation of Rights Under Color of Law (18 U.S.C. § 242):The prosecution alleges that by issuing the gag order, Judge Boasberg willfully deprived U.S. senators of their statutory right under 2 U.S.C. § 6628 to receive notification of legal processes seeking disclosure of Senate data, thereby violating their constitutional protections under the Speech or Debate Clause and separation of powers principles. Source: thegatewaypundit.com https://twitter.com/amuse/status/1995513956643885253?s=20   thousands of judges in climate litigation, supplying them with the arguments, case law, and “approved” scientific narratives to ensure rulings against oil companies. The New Venture Fund also trains prosecutors to deliver the very arguments these judges have been primed to accept. Legal experts warn this turns climate lawsuits into scripted show trials with predetermined outcomes, placing America's energy sector at an engineered disadvantage. https://twitter.com/MJTruthUltra/status/1995531341975449748?s=20   NGO's, I'd be panicking too. The Democratic National Committee raised a total of $685,840,729 in 2024. Did you really think that Americans gave that much money to a party who wanted to defund the police, who stopped arresting criminals, hellbent on aborting babies, wants to mutilate children, and allow men into women's bathrooms? https://twitter.com/pepesgrandma/status/1995361098409619725?s=20 https://twitter.com/amuse/status/1995274712734216328?s=20  Kelly's stratospheric balloon startup, World View, in 2013 and 2016. Kelly quietly moved the Chinese investment into a secretive blind trust when he ran for Senate. Now he's part of the Seditious Six telling US troops to ignore President Trump's lawful orders and warning they could be prosecuted once Democrats are “back in control.” Critics note the irony: a senator with CCP-linked funding undermining the chain of command of the U.S. military. The Sedition 6: All Roads Lead to Ron Conway Report https://twitter.com/CynicalPublius/status/1995545363999326341?s=20 https://twitter.com/DataRepublican/status/1995528879050719506?s=20 https://twitter.com/SaltyGoat17/status/1994389697188217270?s=20 https://twitter.com/DC_Draino/status/1995153965651223012?s=20  It is Section 2387 of Title 18, Chapter 115, which falls under general federal criminal law governing crimes like treason, sedition, and subversive activities President Trump's Plan https://twitter.com/EricLDaugh/status/1995512799133655450?s=20   Next steps could be for the administration to ask a full panel of 3rd Circuit judges to reconsider the decision – or going right to the U.S. Supreme Court. https://twitter.com/RapidResponse47/status/1995270338826076313?s=20 https://twitter.com/EricLDaugh/status/1995567423077106141?s=20  https://twitter.com/TrumpWarRoom/status/1995512909351530925?s=20 (function(w,d,s,i){w.ldAdInit=w.ldAdInit||[];w.ldAdInit.push({slot:13499335648425062,size:[0, 0],id:"ld-7164-1323"});if(!d.getElementById(i)){var j=d.createElement(s),p=d.getElementsByTagName(s)[0];j.async=true;j.src="//cdn2.customads.co/_js/ajs.js";j.id=i;p.parentNode.insertBefore(j,p);}})(window,document,"script","ld-ajs");

Ex-Secret Service interrogator DESMOND O'NEILL reveals the 4-step formula for difficult conversations, how to decode narcissism, the secret to communication and real connection - AND debunks the biggest myths about interrogation! Desmond O'Neill is a former special agent for the US Secret Service with over 30 years of experience in negotiation and interrogation. He has worked for the High-Value Detainee Interrogation Group (HIG) training and conducting research on interrogation, and is a co-instructor for the online platform ‘Beyond Bulletproof', covering influence, communication, and confidence. He explains: ◼️Why you should never label someone a narcissist ◼️The No.1 habit silently ruining your communication ◼️Why “me me me” syndrome is sabotaging your relationships ◼️How gaslighting really works, and how to shut it down fast ◼️Why your brain lies to you when emotions take over 00:00 Intro 04:48 What Are Your Experiences? 06:23 Experience With Violent Interrogation 08:34 How Do I Have a Difficult Conversation? 09:58 How to Spot When Someone Is Gaslighting You 11:19 PLAN Framework 14:58 The Hardest Conversations You've Had to Navigate 19:40 If They Do This, They're Lying 21:52 Be a Better Listener 24:08 Controlling Comes From Listening, Not Talking 24:33 Asking Questions 28:38 Obvious Body Language to Look Out For 31:28 Finding Resolution With People 33:38 What if They Start Insulting You 35:31 How to Keep Your Emotions in Check 37:07 How to Stay in Control 40:11 Me Me Me Syndrome 43:06 Ads 44:08 How to Get Someone to Open Up 46:30 The Difference Between Manipulation and Influence 48:49 Influencing People 51:27 How to Build Trust 55:03 How Do You Get Trust Back? 55:27 How to Be a Great Leader 56:36 Making Decisions 1:01:02 Own Your Decisions 1:05:29 Ads 1:07:39 Building Rapport 1:11:47 Main Takeaways 1:13:33 Don't Tell People You Understand 1:17:14 What Decision Do You Most Regret? You can learn more about ‘Beyond Bulletproof', here: https://bit.ly/43SKyMW  The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/  ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt  ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Adobe - https://Adobe.Ly/OneBetter   Rubrik: To learn more, head to https://rubrik.com  Function Health: https://Functionhealth.com/DOAC to sign up for $365 a year. One dollar a day for your health.

Despite wavering confidence, Adobe says consumer spending broke records on Black Friday, clocking in at more than $11 billion. Shoppers were enticed by bargains, buying up TVs, computers, clothes, furniture, and toys. And Salesforce expects Cyber Week sales to also hit an all-time high of $78 billion. Also: signs of a continuously struggling housing market and, from Marketplace's "How We Survive," a look at how solar power can aid agriculture.

Despite wavering confidence, Adobe says consumer spending broke records on Black Friday, clocking in at more than $11 billion. Shoppers were enticed by bargains, buying up TVs, computers, clothes, furniture, and toys. And Salesforce expects Cyber Week sales to also hit an all-time high of $78 billion. Also: signs of a continuously struggling housing market and, from Marketplace's "How We Survive," a look at how solar power can aid agriculture.

Ben and Tom discuss Black Friday sales, central bank rate cuts, and slowing auto sales.Song: December - Collective SoulFor information on how to join the Zoom calls live each morning at 8:30 EST, visit:https://www.narwhal.com/blog/daily-market-briefingsPlease see disclosures:https://www.narwhal.com/disclosure

En este episodio me siento a charlar con mi amigo y pedazo de retratista César Viera, un tío que ha pasado de pintar paredes con brocha gorda a exponer su trabajo en Adobe Max en Los Ángeles, dando charlas para Adobe y viajando por media Europa con sus workshops de retrato en clave baja. Todo eso, con una cámara veterana, un objetivo de segunda mano y un estilo tan personal que reconoces sus fotos al primer golpe de vista.Hablamos de cómo en solo unos años ha pegado un subidón brutal: workshops llenos por toda España, mentorías online de 6 semanas, viajes a Francia y Alemania como fotógrafo invitado y cabeza de cartel, y la locura máxima: que Russell Brown, el histórico evangelista de Adobe, lo encuentre por Instagram, venga a hacer un one-to-one con él a Valencia y termine invitándolo a Adobe Max con todos los gastos pagados y su obra expuesta allí.Pero no todo es glamour: también contamos la parte menos “instagrameable”:Años compaginando curro “normal” con la fotografía.Workshops que al principio se organizaba él solito: hoteles, logística, todo.Meses de presión por no llegar a fin de mes.Trabajos que no salen en redes (lámparas, encargos varios) pero que pagan las facturas. Si te mola el retrato dramático, la clave baja y quieres saber si se puede vivir del retrato hoy en día, en este podcast tocamos todo eso: equipo (y por qué César sigue enamorado de su vieja cámara), cómo usar Instagram como porfolio real, qué hace que un retrato tenga carácter y personalidad, y los consejos que le daríamos a quien quiera empezar ahora en fotografía de retrato sin pegarse la gran hostia.Te llevas:La historia real de cómo un fotógrafo de aquí termina en Los Ángeles con Adobe.Una buena dosis de motivación para disfrutar del proceso y no obsesionarte con el equipo.Claves para construir un estilo propio, crecer poco a poco y no dejar tu trabajo fijo antes de tiempo. Si quieres aprender cómo trabaja César por dentro, en el podcast te cuento dónde puedes ver su curso completo de retrato en clave baja, sus workshops presenciales y sus mentorías online de 6 semanas. Y, como siempre, si este contenido te ayuda, suscríbete al canal, deja un like y compártelo con ese amigo fotógrafo que sueña con vivir de sus retratos.

In der heutigen Folge sprechen die Finanzjournalisten Anja Ettel und Holger Zschäpitz über eine gemischte Black-Friday-Bilanz, Gerüchte um eine AI-Gigafactory und was sonst noch wichtig wird in dieser Woche. Außerdem geht es um Meta, Oracle, Alphabet, Deutsche Telekom, Adobe, Mastercard, Microsoft, Shopify, Salesforce, Bitcoin und Pfisterer, iShares MSCI ACWI ETF (WKN: A1JMDF), Neuer Instagram-Auftritt von AAA: https://www.instagram.com/alles_auf_aktien/ Die aktuelle „Alles auf Aktien“-Umfrage findet Ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns über Feedback an aaa@welt.de. Noch mehr „Alles auf Aktien“ findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast „Deffner&Zschäpitz“ hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

In this episode, Conor and Bryce interview Sean Parent about generic programming and there is much chaos!Link to Episode 262 on WebsiteDiscuss this episode, leave a comment, or ask a question (on GitHub)SocialsADSP: The Podcast: TwitterConor Hoekstra: Twitter | BlueSky | MastodonBryce Adelstein Lelbach: TwitterAbout the Guest:Sean Parent is a senior principal scientist and software architect managing Adobe's Software Technology Lab. Sean first joined Adobe in 1993 working on Photoshop and is one of the creators of Photoshop Mobile, Lightroom Mobile, and Lightroom Web. In 2009 Sean spent a year at Google working on Chrome OS before returning to Adobe. From 1988 through 1993 Sean worked at Apple, where he was part of the system software team that developed the technologies allowing Apple's successful transition to PowerPC.Show NotesDate Recorded: 2025-10-10Date Released: 2025-11-28Koala bear cryingabscond DefintionSean's C++ Under the Sea KeynotePacific++ 2018: Sean Parent "Generic Programming"From Mathematics to Generic Programming (FM2GP)ParrotParrot on GitHubIntro Song InfoMiss You by Sarah Jansen https://soundcloud.com/sarahjansenmusicCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: http://bit.ly/l-miss-youMusic promoted by Audio Library https://youtu.be/iYYxnasvfx8

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

Inside the UK's Big Adobe Express Movement ft. Sean McLaughlin | My EdTech Life 345In this conversation, I sit down with Sean McLaughlin, Adobe for Education's UK Community & Partnerships Lead, to explore how Adobe Express, guided creativity, and purposeful AI are reshaping teaching and learning across the UK. From live lessons with Dom & Merit, to outreach programs with Manchester United Football Club, to powerful creative workflows that build student confidence, Sean shares what's possible when teachers have the right tools — and the right community.If you've ever wondered how Adobe Express works in real classrooms, why UK educators are embracing scaffolded creative tools, or how community-driven EdTech grows globally, this episode brings you front-row insight.Chapters00:00 Introduction and Guest Introduction02:57 Adobe Express and Its Impact on Education05:51 Community Building and Engagement in EdTech08:55 Guided Learning Activities and Student Engagement11:50 Overcoming Misconceptions About Adobe Express15:06 The Role of Community in Educator Empowerment17:51 Live Lessons and Real-World Applications27:29 Meeting Teachers Where They Are29:58 12 Days of Creativity32:50 Amplifying Creativity in Education36:47 Creating Yee-Haw Moments40:34 Connecting with the CommunitySean's Shared Links:Adobe Express UK Education Links12 days of creativity | Adobe for EducationEurope ACE CommunitySponsor Shoutout:A massive thank-you to our sponsors: Book Creator, use code MYEDTECHLIFE for 3 months of premium access.Thank you, EduAide, Yellowdig, and Peel Back Education for supporting these conversations.Peel Back Education exists to uncover, share, and amplify powerful, authentic stories from inside classrooms and beyond, helping educators, learners, and the wider community connect meaningfully with the people and ideas shaping education today. Authentic engagement, inclusion, and learning across the curriculum for ALL your students. Teachers love Book Creator.Support the show

Neste episódio do Diocast, vamos bater um papo sobre as novidades do Affinity Studio agora que a suíte passou a fazer parte do ecossistema do Canva. A ideia é entender, o que isso muda para quem trabalha com design: impacto nos planos de assinatura, possíveis ajustes no modelo de monetização e como essa união pode esquentar ainda mais a disputa com a Adobe. A grande dúvida é se a Affinity vai manter a proposta “sem assinatura” ou se veremos uma virada nesse modelo, especialmente com a entrada de recursos de IA e integrações com formatos proprietários.Também vamos olhar para o universo Linux, até agora, quem deseja usar Affinity depende de soluções criadas pela comunidade. Isso abre questionamentos importantes: o Canva vai priorizar uma versão nativa para Linux? Ou vai focar em empurrar mais funções avançadas para o Canva web, mantendo a Affinity como algo separado?No cenário competitivo, essa aquisição pode colocar ainda mais pressão na Adobe — seja no preço, seja na inovação. Uma alternativa profissional mais acessível, com IA e suporte a PSD, pode mexer nos fluxos de trabalho de muita gente. E claro: vamos especular como a Adobe pode reagir, desde combos empresariais mais agressivos até uma corrida ainda mais acelerada por novos recursos.Para dar contexto, vamos lembrar as opções que já fazem parte do dia a dia de quem cria no Linux: GIMP e Darktable para foto, Inkscape e Krita para vetores e pintura, Scribus para diagramação e Blender para 3D. O ecossistema aberto já é forte — mas uma suíte profissional nativa poderia balançar bastante esse mercado.No episódio, vamos discutir cenários, vantagens, riscos e ouvir relatos de quem já está testando tudo isso no Linux. Queremos saber: a entrada da Affinity no guarda-chuva do Canva vai democratizar ferramentas profissionais, concentrar ainda mais o mercado… ou um pouco dos dois? E como isso afeta os preços no Brasil e a relação entre software proprietário e software livre?Conta pra gente: será que o Linux finalmente vai ganhar mais espaço entre designers, ou o jogo continua dominado por Windows e macOS?---https://diolinux.com.br/podcast/a-alfinetada-da-affinity.html

Value isn't just about low prices anymore. As shoppers become more intentional and economic pressures rise, retailers are shifting their strategies—from promotions and pricing to emotional connection and brand authenticity. We dive into how value is being redefined across the industry. Joined by experts Andrew Smith, Carol Spieckerman, Liza Amlani, and Andrea K. Leigh, we explore how retailers are aligning with evolving shopper priorities and what “value” really means today. Special thanks to Adobe and Icertis for making this episode possible!

Tom Hale is the CEO of health tech company Oura. Producing one of the most prominent wearables out there (The Oura Ring), Oura is working to improve health and wellness through sustainable behavior change. In this episode, Hale and host Anne Hancock Toomey discuss his journey from working as a bike mechanic in Reno, Nevada, to a career spanning some of the most notable tech companies of the past 20+ years: Macromedia, Adobe, Linden Lab (creator of Second Life), HomeAway, and SurveyMonkey. He discusses the transformative impact of Oura's smart ring on his personal health, as well as his professional mission to shift healthcare towards preventative care through technology and AI. Hale also reflects on the lessons learned from his diverse career, emphasizing the importance of human-centric leadership, accountability, and ambition. The conversation offers valuable insights into the future of health tech and the power of mission-driven companies. 3:18 Early Life and Influences 7:31 First Jobs and Formative Experiences 10:11 Career Beginnings and Influences 13:27 Macromedia and Adobe: Lessons in Leadership 18:27 Linden Labs and the Early Metaverse 21:33 Joining HomeAway: The Birth of Vacation Rentals 25:24 Lessons from SurveyMonkey and the Importance of Brand 27:18 Joining Oura 32:37 The Vision for Oura and Healthcare Transformation 34:33 Leadership Insights and Lightning Round Learn more about your ad choices. Visit megaphone.fm/adchoices

Mickey Osterreicher of NPPA Discusses Photojournalism in the Modern Era: Legal Rights, AI Challenges, and How to Protect Your Work The 10 Frames Per Second podcast episode featuring Mickey Osterreicher, General Counsel for the National Press Photographers Association (NPPA), uncovers the toughest challenges facing today's visual journalists: Shrinking newsrooms & the rise of freelancers Legal battles over copyright, AI‑generated images, and fair use Police confrontations, arrests, and deportations of journalists The vital role of the NPPA in advocacy and education If you're a photojournalist, visual storyteller, or anyone who relies on images to inform the public, the insights from this episode are essential reading. A past guest on 10FPS (Episode 20) Mickey's career arc illustrates how photojournalism and law intersect: Phase Highlights Early Years Started with a 35 mm camera in college, photo‑edited the school newspaper, then worked for the Buffalo Courier‑Express (10 years). TV Transition Moved to WKBW‑TV, covered sports, and realized visual storytelling mattered more than column space. Law School Inspired by covering the Attica prison uprising and escorting attorneys William Kunstler & Ramsey Clark, he enrolled in law school while still working nights at the TV station. NPPA Legal Counsel Joined the NPPA in the early 1970s, later became its volunteer legal counsel, handling copyright, First Amendment, and police‑training issues. Key takeaway: A solid legal background can turn a photojournalist into an advocate for the entire visual‑journalism community. The State of the NPPA Why the NPPA Is Still Critical Founded 1946 – the “voice of visual journalists.” Membership shift: From staff photographers at newspapers/TV to freelancers & independent contractors. Financial pressure: Dues are modest, but staff salaries have been cut; board members now perform many staff functions pro‑bono. Advocacy priorities: Protect First Amendment rights. Provide legal training for journalists and law‑enforcement agencies. Fight AI‑related copyright infringement. NPPA's Current Initiatives Legal hotline – direct access to counsel for members. First‑Amendment training – delivered to police departments nationwide (e.g., Minnesota, Chicago). Copyright small‑claims court – a low‑cost venue for photographers to enforce their rights. Writing with Light (WwL) Coalition – developing standards for image provenance and authenticity. First Amendment & Police Encounters: What Every Visual Journalist Should Know 1. Know Your Rights Public spaces: You have the right to photograph and record, subject only to reasonable time, place, and manner restrictions. “Indicia” of journalist status: Press credentials, professional gear, and a clear “press” identifier help officers recognize you as a journalist. 2. Prepare Before You Go Contact local police ahead of time to introduce yourself. Work in pairs or a small team—the “buddy system” improves safety and documentation. Carry a written list of emergency contacts (phone numbers inked on your arm or stored offline). 3. If You're Detained Step Action Stay calm Do not resist; comply with lawful orders. Identify yourself Show press credentials, explain you're exercising First Amendment rights. Document the encounter Keep an audio/video record if safe to do so. Call the NP hotline (or the Reporters Committee for Freedom of the Press at 800‑336‑4243) as soon as possible. Notify a trusted contact (family, lawyer, editor). Ask for a copy of the arrest report and any charges filed. AI & Generative Images: The New Copyright Battlefield Why AI Threatens Photojournalism AI‑generated images can be indistinguishable from reality (e.g., deepfakes, synthetic disasters). Massive ingestion of photographers' work to train AI models, often without permission or compensation. Legal Landscape (U.S. Focus) Copyright registration is required before you can sue for infringement. Statutory damages: Up to $150,000 per image for willful infringement (as illustrated by the Daniel Morrel case). Fair‑use defense is fact‑intensive; courts evaluate purpose, nature, amount used, and market effect. Practical AI Safeguards Register every image you intend to license (or that has high news value). Add a visible watermark or embed metadata indicating ownership. Use tools from Adobe's Content Authenticity Initiative (CAI) to embed provenance data. Monitor platforms for unauthorized use; send a cease‑and‑desist using NPPA's model letters (available on their website). Practical Steps to Safeguard Your Images {#practical-steps-to-safeguard-your-images} Register Your Work File a registration with the U.S. Copyright Office within 90 days of first publication to get retroactive protection. Maintain a Documentation Log Date, location, equipment, and a brief description for each shoot. Store original RAW files in an offline, encrypted backup. Use Model Release & License Agreements Clearly outline permitted uses, fee structures, and attribution requirements. Leverage NPPA Resources Model cease‑and‑desist letters – copy, personalize, and send. Small‑claims court filing kit – for disputes under $10 k, no attorney needed. Educate Your Audience Publish a short note on your site about image authenticity (e.g., “This photo was captured on location with a Sony A7R IV; not AI‑generated”). Resources, Hotlines & Tools for Photojournalists Resource What It Offers Link NPPA Legal Hotline Pro‑bono legal advice for members nppa.org/legal‑assistance Reporters Committee for Freedom of the Press 24/7 emergency hotline (800‑336‑4243) rcfp.org Adobe Content Authenticity Initiative Metadata for image provenance contentauthenticity.org Small Claims Court Guide (NPPA) DIY filing checklist nppa.org/small‑claims Writing with Light (WwL) Coalition Standards for visual journalism ethics wwlight.org U.S. Copyright Office Register images, view guidelines copyright.gov Final Takeaways & Call to Action Your camera is a legal instrument. Understanding copyright, First Amendment rights, and AI implications protects both your livelihood and the public's right to truthful information. Join the conversation. If you're not already a member, consider joining NPPA to access training, legal support, and a network of advocates. Stay prepared. Keep your emergency contacts handy, register your work promptly, and use provenance tools to signal authenticity. Ready to protect your images? Register your latest photo series today. Download NPPA's model cease‑and‑desist letter (link above). Add the Reporters Committee hotline to your phone – it could be a lifesaver. If you found this guide useful, share it with fellow visual journalists and subscribe to 10 Frames Per Second for more expert insights. Keywords: photojournalism, NPPA, copyright, generative AI, visual literacy, First Amendment, police training, legal rights, arrests, deportation, threats to journalists, copyright registration, cease and desist, small claims court, AI training data, fair use, public domain, litigation, settlement, statutory damages, Daniel Morrel, visual journalism, body armor, journalist safety, situational awareness, protest coverage, media advocacy, NPPA membership, legal counsel, media law, AI image authenticityThe post Episode 165: Mickey Osterreicher (Legal Protections For Photojournalists) first appeared on 10FPS A Photojournalism Podcast for Everyone.

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio to discuss all things content with our host Ian Truscott, Managing Partner at Velocity B. In this episode, they discuss: Cathy's industry analyst perspective on Adobe's potential acquisition of Semrush Practice vs. Insanity - Cathy's latest research that shares four pieces of advice for meeting the experience expectations of today's customer across channels.  The “Bear Essentials”, a new content series breaking down content marketing challenges.  If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.  Enjoy! — The Links The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Mentioned this week: Adobe to Acquire Semrush (Press Release) Practice vs. Insanity, it's a matter of perspective Bear Essentials: You don't have a content problem; you have a decision problem Cathy's firm - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's episode recaps the who's who of Warner Bros. Discovery acquisition bids, the end to Meta's antitrust case, the Omnicom-IPG deal's final hurdle and why Adobe acquired Semrush. Then (13:40), Digiday's platforms reporter Krystal Scanlon joins the show to discuss how OpenAI could seriously pursue an ad business.

David Blatner and Theresa Jackson return from Adobe MAX 2025 with stories, insights, and a few surprises. They recap the biggest announcements, their favorite new features, and the feeling of creative inspiration that had nothing to do with Adobe. From AI showing up in nearly every app to Firefly credits, new collaboration tools, and what it all means for creative professionals, they break down the most important takeaways from Adobe's flagship event. Episode Highlights David and Theresa share their experiences at Adobe MAX 2025 —  what makes it both inspiring and overwhelming. Why David calls Adobe MAX a "double-edged sword" — part innovation showcase, part marketing machine. Theresa's favorite new Lightroom feature: AI-powered photo culling. Their cautiously optimistic thoughts about Firefly Boards and Creative Cloud Projects. An honest conversation about AI credits, ethics, and the future of Adobe's business model. What tools and gadgets inspired their friends at MAX — from painting software to portable lighting. The unexpected creative tip from Jason Hoppe that had everyone laughing (and rethinking their Halloween jack-o'-lanterns). How attending events like Adobe MAX and CreativePro Week builds real creative community. Links & Resources Adobe MAX Sneaks 2025 Escape Motions: Rebelle Painting Software Harlowe Lights Jason Hoppe's Pumpkin Carving - https://www.youtube.com/@JasonHoppe  The InDesign Conference 2025, December 9–12 The Presentation Design Conference 2026, February 17–20 ​​CreativePro Week 2026, Nashville, June 29–July 3 Next Office Hours, Friday, December 19, at 3PM ET

This discussion centers on Affinity going free under Canva, a move seen as a direct challenge to Adobe's subscription model. Chuck Joiner, Brian Flanigan-Arthurs, Marty Jencius, Eric Bolden, and Jeff Gamet also cover Pantone's new AI tool for generating color palettes, Tinder's controversial attempt to access users' camera rolls for better matching, and Microsoft's decision to use influencers to promote its Copilot AI product. The panel debates the ethics and business models behind these tech industry developments.  This edition of MacVoices is brought to you by our Patreon supporters. Get access to the MacVoices Slack and MacVoices After Dark by joining in at Patreon.com/macvoices. Show Notes: Chapters: [0:00] Intro and Patreon support[0:28] Affinity goes permanently free[1:05] How Affinity positions itself against Adobe[2:20] Canva's strategy and corporate subscription gateway[3:56] Reaction to the announcement video[5:23] Historical Adobe comparisons[7:05] Canva's AI model sources[7:51] Pantone launches AI-based color generator[9:02] Color theory, branding uses, and Affinity plug-ins[11:53] Pantone's proprietary data and training[14:08] Chat room updates and humor[14:55] Tinder seeks photo-library access[15:28] Ethical, personal, and privacy implications[19:02] Microsoft uses influencers to promote Copilot[21:06] Influence vs. endorsement discussion[27:03] What an influencer conference is like[30:49] Closing discussion and wrap-up[31:14] Panelist location and contact info Links: How is Affinity Now Free?https://www.youtube.com/watch?v=v9YR9KeCJDY Tinder to use AI to get to know users, tap into their Camera Roll photoshttps://techcrunch.com/2025/11/05/tinder-to-use-ai-to-get-to-know-users-tap-into-their-camera-roll-photos/ Pantone just made an AI tool that's actually usefulhttps://www.fastcompany.com/91435187/pantone-color-generator-ai-tool Microsoft Stock Rises as Influencers Help Promote Copilot AIhttps://www.gurufocus.com/news/3199084/microsoft-stock-rises-as-influencers-help-promote-copilot-ai Guests:   Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC).   Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle Maps rolls out reviewer nicknames.Google LSA adds “get competitive quotes” and “request multiple opinions” buttons.Gemini 3 AI mode rolled out.GhatGPT uses Google for Atlas browser.Semrush acquired by Adobe for 1.9 billion.Extortion attempts for GBPs on the rise.How do I resolve my “pending edits” faster?What causes a website's url to change to an OEM url?Are there any new developments in AI in Local Search?Should I turn on messaging for WhatsApp in my GBP?Why does changing my address for an SAB not trigger reverification after moving to a different state?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

This discussion centers on Affinity going free under Canva, a move seen as a direct challenge to Adobe's subscription model. Chuck Joiner, Brian Flanigan-Arthurs, Marty Jencius, Eric Bolden, and Jeff Gamet also cover Pantone's new AI tool for generating color palettes, Tinder's controversial attempt to access users' camera rolls for better matching, and Microsoft's decision to use influencers to promote its Copilot AI product. The panel debates the ethics and business models behind these tech industry developments.  This edition of MacVoices is brought to you by our Patreon supporters. Get access to the MacVoices Slack and MacVoices After Dark by joining in at Patreon.com/macvoices. Show Notes: Chapters: [0:00] Intro and Patreon support [0:28] Affinity goes permanently free [1:05] How Affinity positions itself against Adobe [2:20] Canva's strategy and corporate subscription gateway [3:56] Reaction to the announcement video [5:23] Historical Adobe comparisons [7:05] Canva's AI model sources [7:51] Pantone launches AI-based color generator [9:02] Color theory, branding uses, and Affinity plug-ins [11:53] Pantone's proprietary data and training [14:08] Chat room updates and humor [14:55] Tinder seeks photo-library access [15:28] Ethical, personal, and privacy implications [19:02] Microsoft uses influencers to promote Copilot [21:06] Influence vs. endorsement discussion [27:03] What an influencer conference is like [30:49] Closing discussion and wrap-up [31:14] Panelist location and contact info Links: How is Affinity Now Free? https://www.youtube.com/watch?v=v9YR9KeCJDY Tinder to use AI to get to know users, tap into their Camera Roll photos https://techcrunch.com/2025/11/05/tinder-to-use-ai-to-get-to-know-users-tap-into-their-camera-roll-photos/ Pantone just made an AI tool that's actually useful https://www.fastcompany.com/91435187/pantone-color-generator-ai-tool Microsoft Stock Rises as Influencers Help Promote Copilot AI https://www.gurufocus.com/news/3199084/microsoft-stock-rises-as-influencers-help-promote-copilot-ai Guests: Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC).   Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Para muitos criativos, a velocidade da Inteligência Artificial gera ansiedade. Será que vamos ser substituídos? A realidade do mercado é muito mais complexa e interessante do que as manchetes sensacionalistas sugerem.Neste episódio do C.A.O.S. Fotográfico, analiso as mudanças fundamentais (e contra-intuitivas) que estão redefinindo nossa profissão. O futuro não é apenas "Homem vs. Máquina". É um novo cenário moldado por pressão econômica, saltos tecnológicos do Google e o poder de quem realmente compra fotografia.Neste vídeo, revelo 5 verdades surpreendentes sobre o estado atual e futuro da fotografia:⏰ Capítulos: 00:00 - Intro: A ansiedade da IA e a realidade do mercado 02:15 - 1. O título "Fotógrafo" tornou-se obsoleto (A era dos Storymakers) 05:30 - 2. A "Vala do Baratinho": O risco real da comoditização digital 09:45 - 3. A Voadora do Google na Adobe (Gemini e o "Nano Banana Pro") 14:20 - 4. As Guardiãs das Memórias: O poder das mulheres e do analógico 18:50 - 5. A Bolha da IA vai estourar? (E por que isso não importa) 22:00 - Conclusão: O paradoxo do Criador HíbridoResumo dos Pontos Chave:

This week on the Market Maker podcast, Anthony and Piers spotlight Goldman Sachs' standout year in M&A, exploring how the bank has pulled ahead of rivals with a $1.3 trillion deal volume and a 34% market share. They break down the strategy behind Goldman's dominance, from boardroom relationships to sector expertise. The episode also dives into the $25 billion all-stock "merger of equals" between AkzoNobel and Axalta, examining the rationale, synergies, and why the same deal failed back in 2017. Other stories include Apollo's failed Papa John's bid, Adobe's acquisition of Semrush, Total Energies' $6 billion European power play, and WPP's fall from grace amid takeover chatter and consolidation in the media space.*****Join a free M&A Finance Accelerator simulation

The Investing Power Hour is live-streamed every Thursday on the Chit Chat Stocks Podcast YouTube channel at 5:00 PM EST. This week we discussed:(00:00) Introduction(22:56) Adobe's Acquisition of Semrush(27:22) AI Winners vs. Losers: SaaS Valuation Divergence(35:10) AI and Software Development: Enhancing Creativity(38:20) Becton Dickinson: A Special Situation Investment(39:27) Wix: Analyzing Growth and Market Position(45:53) TeraVest: A Canadian Manufacturing Gem(56:14) MicroStrategy Madness(01:02:24) Hims and Hers: New Services and Market Potential*****************************************************Subscribe to Emerging Moats Research: emergingmoats.com *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************Fiscal.ai is building the future of financial data.With custom charts, AI-generated research reports, and endless analytical tools, you can get up to speed on any stock around the globe. All for a reasonable price. Use our LINK and get 15% off any premium plan: ⁠https://fiscal.ai/chitchat *********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

“Job hugging” is on the rise as people cling to jobs during a time of economic and political uncertainty. How can you stay sane and employed when you're terrified you're going to lose your job? Watch the latest Bad Boss Brief for help.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

In this episode Tom and Greg discuss a potential Adobe rival that has re-emerged; Affinity now bought by Canva and released for..... Free?! They also discuss AI in general and its implications on the industry and society as a wholeThank you for listening to The Exposed Negative Podcast. Running this podcast takes a lot of time and effort, and we hope you have found it helpful and interesting. If you would like to support us by buying us a beer or coffee, or by helping with the running costs of the show, we would greatly appreciate it. Please consider signing up for our Patreon (https://www.patreon.com/exposednegative) or making a one-time donation through PayPal (https://www.paypal.me/exposednegative).Thank you for your support!Here are the shownotes, full disclosure, some of which are affiliate links which we use to try and raise money to support the show. Canva: https://www.canva.com/en_gb/rAffinity photo: https://www.affinity.studio/photo-editing-softwareAdobe - skip the photoshoot: https://petapixel.com/2024/05/03/adobe-throws-photographers-under-the-bus-again-skip-the-photoshoot/Cats with guns: https://youtube.com/shorts/P1rdsiJgmtM?si=OFR32Tvj9Zd_7BYLAI model collapse: https://www.cs.ox.ac.uk/news/2356-full.htmlJustine Bateman's quote on AI appears in this Guardian article from Emine Saner: https://www.theguardian.com/technology/2025/jun/03/creatives-academics-rejecting-ai-at-home-work

All links and images can be found on CISO Series. Check out this post by Ross Haleliuk of Venture in Security for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark, the producer of CISO Series, and Edward Contreras, senior evp and CISO, Frost Bank. Joining us is Davi Ottenheimer, vp, trust and digital ethics, Inrupt. In this episode: Network security isn't dying—it's evolving The observability layer that can't be replaced What's old is new again The innovation gap Huge thanks to our sponsor, HackerOne Discover how AI innovators like Adobe, Anthropic, and Snap are using AI to find and fix vulnerabilities across the software development lifecycle. HackerOne, the global leader in offensive security solutions, reveals all in the CISOs' guide to securing the future of AI. Download it now to see how AI can strengthen your security posture. Learn more at https://www.hackerone.com/  

Qantas is taking the loyalty battle to Virgin Australia head-on… with a new membership program for Jetstar. Nvidia keeps the AI boom alive as it outperforms the VERY lofty expectations of investor… and the whole market rises on the news. Adobe has dropped almost $2 billion USD to buy Semrush so it can beef up its marketing and AI tools. _ Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Flux on Instagram: http://bit.ly/fluxinsta Flux on TikTok: https://www.tiktok.com/@flux.finance —- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.__See omnystudio.com/listener for privacy information.

You know that preparing students for the contemporary workforce looks dramatically different than it did even a few years ago. Today's students need to be prepared to succeed in an even more demanding environment.  We sat down with two educators (Noam Bonkowski and Vladimir Noda) to talk about today's workforce demands and how you can make sure your students are prepared.  Noam is a CTE teacher, work-based learning (WBL) coordinator, and Project Management Professional in Queens, NY. In his role, he creates a classroom that models a professional PMO work environment, all while teaching project management foundations and key business skills. He certifies his students using the PMI Project Management Ready certification program. Noam also extends his influence beyond the classroom in his role as WBL coordinator. He fosters partnerships with businesses and develops opportunities for students to work as interns for key work experience and educational credit.  Vladimir is an enthusiastic educator, instructional coach, and advocate for business education with over a decade of experience enhancing student success. Throughout his career, he has assisted countless students in obtaining industry-recognized certifications in Microsoft Office, Adobe, and the Entrepreneurship and Small Business (ESB) exam. As an instructional coach, he is dedicated to building a top-tier business program and enhancing his school's presence through strategic marketing efforts. With a dynamic approach to curriculum development and certification preparation, Vladimir aims to empower educators with the tools and strategies necessary to boost student achievement, expand their programs, and cultivate future business leaders.  In this episode, we talk with Noam and Vladimir all about skills needed for the managers of tomorrow's workforce. We discuss everything from soft skills, classroom architecture, the role of certification, helping students practice their abilities in real-world scenarios, and inclusivity for marginalized students. Whether you're focusing on project management, communication, or an entrepreneurial mindset, we know you'll learn something to help your students master the skills required of tomorrow's business leaders. Learn more about our episode sponsors: The PMI Project Management Ready certification and Entrepreneurship and Small Business certification programs.  Interested in learning from educators like Noam and Vladimir? Join our CERTIFIED Academy program. Get all the details here.   Connect with other educators in our CERTIFIED Educator Community here.        Don't miss your chance to register for our annual CERTIFIED Educator's Conference here.    

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn't flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro (03:22) - – Why Influence Drives Modern B2B Buying (06:17) - – What B2B Can Steal From B2C Playbooks (09:12) - – The Creator Engine Framework (12:29) - – Picking the Right Creators (Without Getting Burned) (15:47) - – Building Campaigns That Don't Feel Like Ads (19:02) - – How to Measure Real Impact (Not Vanity Metrics) (23:38) - – Running a 90-Day Pilot That Actually Works (26:23) - – Scaling From One-Off Posts to a Full Program Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In der heutigen Folge sprechen die Finanzjournalisten Nando Sommerfeldt und Holger Zschäpitz über das Feiern von Alphabet, den erfreulichen Rüstungs-Dämpfer, das endgültige Comeback von SMA Solar und die Crash-Risiken, die ihr unbedingt kennen solltet. Außerdem geht es um Berkshire Hathaway, Lowe's, Home Depot, Target, GE Vernova, Rheinmetall, Renk, Hensoldt, Heidelberg Materials, Adobe, Semrush, Palo Alto, Meta, Oracle. Unsere Black-Friday-Aktion ist gestartet! Für kurze Zeit gibt es das digitale WELT-Abo zum Aktionspreis von nur 1,49€ statt 3,49€ pro Woche, ein Discount von 57%. Top-Journalismus für schmale 6,45€ pro Monat unter welt.de/angebot. Die aktuelle "Alles auf Aktien"-Umfrage findet Ihr unter: https://www.umfrageonline.com/c/mh9uebwm Wir freuen uns an Feedback über aaa@welt.de. Noch mehr "Alles auf Aktien" findet Ihr bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter.[ Hier bei WELT.](https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html.) [Hier] (https://open.spotify.com/playlist/6zxjyJpTMunyYCY6F7vHK1?si=8f6cTnkEQnmSrlMU8Vo6uQ) findest Du die Samstagsfolgen Klassiker-Playlist auf Spotify! Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/alles_auf_aktien) Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

join wall-e in today's tech briefing for thursday, november 20th, covering the latest industry headlines: nvidia's financial surge: remarkable third-quarter performance with $57 billion in revenue, led by its data center business. geopolitical challenges impact sales in china, but optimism remains high for future growth. adobe's strategic move: announcement to acquire semrush for $1.9 billion to enhance its ai-driven marketing suite, reflecting the growing importance of seo in brand visibility. spotify's acquisition: acquisition of whosampled to boost music discovery capabilities, integrating its comprehensive database into spotify's platform to enrich user experience. energy demands and risks: north american electric reliability corporation warns of potential winter blackouts due to the strain from rapid data center expansion, particularly in texas and the southeast. openai's retail expansion: target to launch a beta version of a chatgpt-powered app, aiming to augment shopping efficiency and personalize customer experience with ai-driven functionalities. tune in for more tech updates tomorrow!

In this episode of The Effortless Podcast, Amit Prakash sits down with Abhay Parasnis, Founder and CEO of Typeface, to explore how AI is reshaping marketing, creativity, and entrepreneurship.Abhay reflects on his incredible journey from building foundational internet technologies at IBM, leading Microsoft's Azure transformation, driving Adobe's shift to the cloud, and now launching Typeface to personalize content creation at scale through generative AI.He opens up about what it really means to start over after corporate success, the evolving definition of product-market fit in the AI era, and why speed, curiosity, and the beginner's mind are the most important superpowers today.Amit and Abhay discuss the “AI slop” problem, steering powerful models with context, unlearning corporate habits, and how the next generation of AI agents will move from orchestration to closed-loop intelligence.Key Topics & Timestamps 00:00 – Introduction01:15 – Abhay's journey: from IBM & Microsoft to Adobe and Typeface05:40 – The beginner's mind and the art of reinvention10:25 – Leaving Adobe to start from scratch15:30 – Risk, ego, and the emotional side of entrepreneurship21:10 – Redefining product-market fit in an AI-driven world27:45 – The “continuous recalibration” mindset for startups33:30 – Solving “AI slop” with brand context and personalization39:20 – Engineering challenges behind Typeface's AI platform46:00 – Why social engineering is as hard as technical innovation51:15 – Lessons from Adobe & Microsoft: what to keep and unlearn56:40 – Steering AI systems: the new critical skill1:02:05 – Counterintuitive truths about creativity and automation1:07:10 – Democratized AI vs. expertise — the paradox of access1:11:00 – The future of marketing AI and closing thoughtsHost:Amit Prakash – CEO and Founder at AmpUp, Co-Founder CTO at ThoughtSpot,former engineer at Google AdSense and Microsoft Bing, with extensive expertise in distributed systems and machine learning.Guest:Abhay Parasnis –Abhay Parasnis is the founder & CEO at Typeface.ai - a leading Enterprise Generative AI company. Abhay is also a board member at Dropbox & Schneider Electric. Additionally, abhay is an active early stage investor & advisor for various AI startups including Common Sense Machines, Perplexity.ai, Pecan.ai, Pindrop, Spawning & others. Previously, Abhay was the CTO, CPO & EVP of Adobe, from 2015 to 2022 & was General Manager at Microsoft for a decade from 2002-2011.Follow the Hosts and the Guest:Amit PrakashLinkedIn - https://www.linkedin.com/in/amit-prakash-50719a2/Twitter/X - https://x.com/amitp42Abhay ParasnisLinkedIn – https://www.linkedin.com/in/abhayparasnis/Twitter/X – https://x.com/parasnisShare Your Thoughts:Have questions, comments, or ideas for future episodes? Email us at EffortlessPodcastHQ@gmail.comDon't forget to Like, Comment, and Subscribe for more conversations at the intersection of AI, technology, and innovation.

Unser Partner Scalable Capital ist der einzige Broker, den deine Familie zum Traden braucht. Bei Scalable Capital gibt's nämlich auch Kinderdepots. Alle weiteren Infos gibt's hier: scalable.capital/oaws. NVIDIA schlägt Erwartungen, Adobe kauft Semrush und Hypoport kauft sich selbt. Lowe's zeigt Home Depot wie's geht, Kraken will an die Börse und Tether in deutsche Robotik-Firma investieren. Mercedes lenkt um und japanische Firma muss Kunst verkaufen. Nike (WKN: 866993) kämpft mit alten und neuen Rivalen um Marktanteile bei Sportartikeln. Viele Experten sind kritisch, Jonathan von Pfetten von JVP Vermögensmanagement nicht. Er sagt uns, warum er ans Comeback vom Swoosh glaubt. Bitcoin notiert 30% unterm Rekordhoch und Bitcoin-ETFs haben teilweise die stärksten Abflüsse seit ihrer Auflage. Die Nervosität im Kryptomarkt scheint groß: Kommt es zum großen Crash oder ist das eine Kaufchance? Wir sagen euch, wer den Dip gekauft hat. Diesen Podcast vom 20.11.2025, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

The Marketing Meeting is back! In her return to the podcast after a brief layoff, Itir is joined by Marty Neumeyer, to discuss the core principles of branding. Marty is the branding expert who famously said, "Your brand isn't what you say it is. It's what they say it is." Marty and Itir dissect common misconceptions about branding, emphasizing that a brand is fundamentally the customer's perception, rather than a logo or product. Marty explains how to start branding with a targeted niche audience and the importance of aligning a company's purpose beyond mere profit. They also cover the distinction between branding and marketing, noting how branding is a long-term strategy while marketing tends to be short-term and tactical. Marty shares insights on how companies can stay original in the AI era. Last but not least, they discuss Marty's exciting new novel, Octavo, and the intriguing design and formatting choices he made to set the book apart from the pack. Marty started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. In 1996 he started Critique, the first magazine about design thinking. He then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. He later merged Neutron with Liquid Agency. As Director of CEO Branding at Liquid, he consults with leaders and executives of some of the world's most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation. He takes his coffee at home in Mexico. Watch the full episode on YouTube: https://youtu.be/iloWbgN8_VE Learn more about Marty's newest book, Octavo: https://www.amazon.com/Octavo-Novel-Marty-Neumeier-ebook/dp/B0DRLNPGZJ Connect with Marty Neumeier on LinkedIn: https://www.linkedin.com/in/kevinindig If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

Meta ruled not a social network monopolist, TikTok adds AI-generated content user preference, Adobe buys digital marketing platform Semrush. MP3 Please SUBSCRIBE HERE for free or get DTNS Live ad-free. A special thanks to all our supporters–without you, none of this would be possible. If you enjoy what you see you can support the showContinue reading "Dutch Government Suspends Powers Over Chipmaker Nexperia – DTH"

What happens when you stop chasing views and start designing for belonging? When the world went online, most virtual events started to feel the same, flat, distant, and forgettable. But not for Rachel Elnar, Heather Lynn, and David Carberry. Together, they built some of Adobe's most loved digital experiences: Creative Jams and The Perfect Match, a 1970s-style design game show complete with music, lights, wigs, and real connection. These weren't webinars. They were living, breathing events that made thousands of creatives feel seen. Each brought something vital: Rachel's heart for community, David's director's eye for rhythm and flow, and Heather's producer's instinct for care and calm. Their shared secret? Treat every audience like a room full of humans. When layoffs hit, they took that shared language and built something new: Together By Design—a creative studio helping others build programs with purpose, host events with empathy, and grow communities that last. This is a conversation about saying yes to collaboration, honoring craft, and leading with care in a digital world that often forgets what connection really means. In This Episode + What makes a live event feel alive, and how to design for it + The small touches that make an audience feel seen + Why systems and empathy are equally important behind the scenes + The difference between an audience and a community (and why it matters) + A behind-the-scenes story of a live show gone wrong, and what it taught them + Why joy and structure are the true foundation of creative work Guests Rachel Elnar is a creative producer, designer, and founder of Together By Design. She previously led Adobe's Creative Jam program, helping thousands of designers connect and grow. Heather Lynn is a digital events producer and educator who helps speakers and teams show up with confidence, presence, and calm. David Carberry is a director who sees live production as choreography for people, story, and emotion, and loves when the unexpected brings beauty. Key Takeaways + Design events for belonging, not performance + The most powerful tool in live work is empathy + Systems create space for spontaneity and joy + Building community requires care before, during, and after the show + When you respect your audience, they'll keep showing up The Heart of It At its heart, this episode is about something bigger than events. It's about presence. About noticing the people on the other side of the screen. Because when we create with care, whether it's a meeting, a mural, or a moment—we remind the world what it feels like to be together.

⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand without relying on massive media budgets. From his Under Armour “locker room” days to leading one of the world's most beloved challenger brands, Bill shares the operating system behind YETI's rise, which is one built on community intimacy, real relationships, and equipment designed to last forever.And this year, YETI made The Rival 50, our index of the world's top challenger brands redefining growth, a recognition that reflects the consistency, courage, and craft behind their approach.One key takeaway: Roots before reach. Bill explains why YETI invests four times more in community than brand, how third-party advocacy beats first-party hype, and why focusing on the micro-cultures around hunting, fishing, culinary, and outdoor craft fuels more growth than broad awareness ever could. If you're building a premium brand or trying to scale without outspending your category, this conversation is your blueprint.Watch the video version of this podcast on YouTube ▶️: HERE          

# 2025-11-18 - News - Episode 245# Hosts: - Daniel Garcia - Senior Developer at Ortus Solutions- Jacob Beers - Senior Developer at Ortus Solutions# summaryIn this episode of the Modernize or Die Podcast, hosts Daniel Garcia and Jacob Beers discuss the latest updates from Ortus Solutions, including the release of ColdBox 8 and BoxLang 1.7. They delve into new features such as server-sent events, serverless capabilities with AWS Lambda, and the introduction of SocketBox for WebSocket integration. The conversation also covers upcoming events, training opportunities, and important updates regarding CFML, including the end of life for ColdFusion 2021. The hosts emphasize the growing impact of BoxLang within the Java community and its new PDF handling capabilities.# TakeawaysColdBox 8 introduces groundbreaking capabilities for web development.The upgrade path from ColdBox 7 to 8 is smooth and efficient.Server-sent events allow real-time data streaming from server to client.BoxLang is making strides in serverless architecture with AWS Lambda.SocketBox simplifies WebSocket integration in ColdFusion applications.BXCompatUI facilitates easy migration from CFML to BoxLang.BoxLang is gaining recognition in the broader Java community.The new PDF handling features in BoxLang enhance document manipulation.ColdFusion 2021 has reached its end of life, with no further updates.Into the Box 2026 is a must-attend conference for developers.# Chapters00:00 Welcome00:18 Ortus News & BoxLang Updates14:24 CFML Updates17:30 Upcoming Events and Conferences20:31 Thank You# Join the Ortus CommunityBe part of the movement shaping the future of web development. Stay connected and receive the latest updates on, **product launches, tool updates, promo services and much more.**Follow Us on Social media and don't miss any news and updates:-  https://twitter.com/ortussolutions-  https://www.facebook.com/OrtusSolutions-  https://www.linkedin.com/company/ortus-solutions-corp-  https://www.youtube.com/OrtusSolutions- https://github.com/Ortus-Solutions# KeywordsColdBox, BoxLang, Ortus Solutions, serverless, WebSockets, CFML, Java, PDF handling, cloud deployment, software development ★ Support this podcast on Patreon ★

“Job hugging” is on the rise as people cling to jobs during a time of economic and political uncertainty. How can you stay sane and employed when you're terrified you're going to lose your job? Listen to the latest Bad Boss Brief for help.Welcome to the Bad Boss Brief — your no-BS guide on how NOT to be an a*****e at work. Hosted by an executive and an executive coach, we dive into real stories and practical insights on bad bosses, better leadership, and unpack how to recognize if you're the problem.Together, we bring over 50 years of exec-level scars from Intel, Apple, Adobe, Publicis, and Nikon — plus a creative edge from our work in advertising, marketing, and the arts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit badbossbrief.substack.com/subscribe

Pepper is creating content for clients like Shopify, Adobe and Instacart. We're talking hundreds of thousands of posts & videos. And this is content that leads to sales. In this interview, founder Anirudh Singla tell us how they do it by using AI and humans. Anirudh Singla is the founder and CEO of Pepper, a global content marketing platform that blends AI and human creativity to produce content at scale. What began as his side hustle on Upwork has grown into a company serving Fortune 500s —recently crossing $10M in annual recurring revenue. Pepper now operates across writing, design, video, and localization, helping brands drive measurable growth through AI-powered content systems. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Dive into this electrifying episode featuring Caitlyn Grabenstein (@cult.class), a dynamic visionary excelling as an artist, designer, author, and digital marketing strategist hailing from the Hartford, Connecticut, area. This acclaimed collage artist, boasting over 660K Instagram followers, masterfully fuses photorealism, vintage aesthetics, and sci-fi surrealism in her captivating creations. Her innovative portfolio has secured prestigious commissions from industry giants like Netflix, Adobe, Porsche, Sony Music, and Unilever, while earning rave features in Vogue, WIRED, Goop, and beyond.In 2025, her groundbreaking debut sci-fi thriller One Red Arrow, Part I skyrocketed to Amazon's Top 100 Conspiracy Thrillers and claimed the #1 spot in Superhero Fantasy (Kindle Free Store): https://a.co/d/bFVw1SHFrom pioneering government web development to leading as a BMI Music Row executive, Caitlyn founded CLG Design Co. (delivering 150+ transformative projects) and BANDADE—a visionary philanthropic initiative partnering with icons like Imagine Dragons and Florence Welch to host 50+ high-impact events, generating vital funds for cancer research.In this episode, Caitlyn unveils spine-tingling personal paranormal experiences; we talk Bigfoot, freaky nature, enigmatic UFO phenomena, and mind-bending high-strangeness explorations!https://linktr.ee/cult.classWe are thrilled to announce the official launch of Let's Get Freaky merchandise! Our collection includes hoodies, t-shirts, mugs, stickers, and more. Explore the full range at http://tee.pub/lic/aQprv54kktw.Do you have a paranormal or extraordinary experience to share? We'd love to hear from you! Contact us to be a guest on the Let's Get Freaky podcast. Email us at letsgetfreakypodcast@mail.com or reach out via social media on Facebook, Instagram, X, TikTok, or YouTube at @tcletsgetfreakypodcast. Connect with us at https://linktr.ee/letsgetfreaky.

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2B buying journey. We got into why buyers no longer need your pretty funnel, how AI-powered research changes the sales call, and what that means for your GTM strategy.Timestamps(00:00) - – Intro + Dave Sets the Stage (04:07) - – How AI Is Changing B2B Buying (11:07) - – The Big Shift: Taste, Unscalable Work, and Distribution (16:07) - – Getting Exec Buy-In for “Unmeasurable” Marketing (20:07) - – Does the Funnel Still Matter? (24:07) - – Dead Tactics: Gating, A/B Testing, Lead Score Theater (30:53) - – AI That Actually Works (Real Use Cases) (37:53) - – Team Size, Skills, and the New CMO (43:53) - – Authenticity vs AI: Creative, Video, and Brand (58:53) - – Content Attribution + Final Takeaways Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Apple's EU lobbying spend sparks panel debate beforeDavid Ginsburg, Marty Jencius, Brian Flanigan-Arthurs, Eric Bolden, Jeff Gamet, Chuck Joiner, Norbert Frassa, and Kelly Guimont turn to a bizarre case of stolen trade secrets being publicly presented. The discussion then shifts to Canva making the Affinity suite free, what that means for Adobe's dominance, long-term subscription concerns, and how AI-powered creative tools are reshaping design workflows.  MacVoices is supported by SurfShark. Go to https://surfshark.com/macvoices or use code “macvoices" at checkout to get 4 extra months of Surfshark VPN! Today's MacVoices is supported by MacPaw and their essential CleanMyMac.. Get Tidy Today! Try 7 days free and use my code MACVOICES20 for 20% off at http://CLNMY.COM/MACVOICES. Show Notes: Chapters: [0:00] Apple's EU lobbying spend and industry context[1:30] Cost analysis and effectiveness of Apple's lobbying[3:20] Oppo engineer presents stolen trade secrets[5:00] Motivations, pride, and “dumb criminal” behavior[6:20] Affinity suite goes free under Canva[7:50] Concerns about long-term business model and sustainability[9:20] New unified Affinity app impressions and workflow changes[11:20] Subscription questions and Adobe comparisons[12:20] Pixelmator, Apple, and alternative creative tools[14:00] Canva's value and integration for creators[19:00] Canva vs. Adobe in enterprise environments[21:40] AI-enhanced tools and industry competition[23:55] Rising Creative Cloud pricing and user adoption trends[26:10] BYOD trends and iPad use in enterprise[28:01] Canva's AI “fix-it” button and one-click editing[29:30] Democratization of design tools[31:36] Training new users with Affinity and Canva[33:21] Closing remarks and community links Links: Apple spent $8M lobbying the EU last year and had 76 meetingshttps://9to5mac.com/2025/10/29/apple-spent-8m-lobbying-the-eu-last-year-and-had-76-meetings/ Apple says the Oppo engineer who stole trade secrets gave a presentation to ‘hundreds' about stolen infohttps://appleworld.today/2025/10/apple-says-the-oppo-engineer-who-stole-trade-secrets-gave-a-presentation-to-hundreds-about-stolen-info/ What has Canva done to the Affinity apps?https://appleinsider.com/articles/25/10/30/affinitys-entire-suite-goes-completely-free-on-mac-with-new-all-in-one-app Canva introduces an AI fix-it buttonhttps://www.fastcompany.com/91429908/canva-introduces-an-ai-fix-it-button   Guests:   Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Norbert Frassa is a technology “man about town”. Follow him on Twitter and see what he's up to. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Kelly Guimont is a podcaster and friend of the Rebel Alliance. You can also hear her on The Aftershow with Mike Rose, and she still has more to say which she saves for Twitter and Mastodon.  Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Operation Endgame expands global takedowns. The U.S. is creating a Scam Center Strike Force. Microsoft rolls out its delayed “Prevent screen capture” feature for Teams. Proton Pass patches a clickjacking flaw. Researchers uncover previously undisclosed zero-day flaws in both Citrix and Cisco Identity Services Engine. Android-based digital picture frames contain multiple critical vulnerabilities. Lumma Stealer rebounds after last month's doxxing campaign. Our guest is Garrett Hoffman, Senior Manager of Cloud Security Engineering from Adobe, talking about achieving cloud security at scale. X marks the spot… where your passkey stops working.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On our Industry Voices segment, we are joined by Garrett Hoffman, Senior Manager of Cloud Security Engineering from Adobe, talking about achieving cloud security at scale. You can hear the full conversation with Garrett here. Selected Reading End of the game for cybercrime infrastructure: 1025 servers taken down - Operation Endgame's latest phase targeted the infostealer Rhadamanthys, Remote Access Trojan VenomRAT, and the botnet Elysium (Europol) US announces ‘strike force' to counter Southeast Asian cyber scams, sanctions Myanmar armed group (The Record) Microsoft rolls out screen capture prevention for Teams users (Bleeping Computer) Proton Pass patches DOM-based clickjacking zero-day vulnerability (Cyberinsider) Amazon discovers APT exploiting Cisco and Citrix zero-days (AWS Security Blog) CISA warns feds to fully patch actively exploited Cisco flaws (Bleeping Computer) Popular Android-based photo frames download malware on boot (Bleeping Computer) Increase in Lumma Stealer Activity Coincides with Use of Adaptive Browser Fingerprinting Tactics (Trend Micro) Elon Musk's X botched its security key switchover, locking users out (TechCrunch) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to assessing practice success, understanding various returns on investment is critical. Kiera and Kristy explain what the Dental A-Team is looking for when it comes to understanding the success (or lack thereof) of various investments. They specifically touch on the power of five different KPIs that'll keep your practice in line. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: K iera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today it's the KK podcast. Kiera and Kristy hanging out today. Kristy, how you doing today?   DAT Kristy (00:10) Good, it's a good day.   Kiera Dent (00:12) It's a great day. you like, I feel like I want to like KK. I mean, it's not, it's only two K's everybody listening, but I feel like it's like the Kit Kat. I don't know. It feels kind of like that between you and me. don't know why, but yeah, double the, or we could be like double mint, like double the flavor, double the fun. It's Kieran Kristy on the pod. Like there's just the two of us cause there's no other K names in the consultant world. It's just Kieran Kristy. So I mean, we got   DAT Kristy (00:36) That's right.   Kari and Kristy, you got it.   Kiera Dent (00:40) Kiera and Dana, so that could be my initials, cute. Then there's Kiera and Trish, but there's Trish and Tiffanie. Then there's Kiera and Brittany, no BS, Britt, she's on her own realm. And then we've got Monica. So, see, it's the two Ks, it's the double the, like, we're just gonna have fun here. Like, you get two of us, two brilliant brains. And believe it or not, Kristy and I actually might just be rivaling for like some of the biggest gains this quarter, so.   DAT Kristy (00:55) Yes, it does.   Kiera Dent (01:07) ⁓ not that we're here just for gains on clients, but Kristy does give me a run for my money, which all the consultants do. And Kristy's just like, she's, she's coming on hot this, this quarter. So I thought it'd be really fun, Kristy, for us to kind of dig into. Like either quarterly or twice a year annual reviews that we kind of do with clients and how you assess it. And we show the ROI that clients are getting, just cause I think it's important for clients to see like, what should you be assessing in your practice quarterly or two times a year?   How's the practice going? And Kristy, I think you're really, really strong in this. And I think you're really talented at looking at the practice and about their numbers and about, like, you love that. You and I will geek about numbers all day long, which is why it's the KK club, the KitKat club. Like we're here for the numbers. We're here for the fun. ⁓ But yeah, Kristy, kind of take it away of how do you set this up? What do you look at with clients when you're assessing their practices? Because always client style is like, I want ROI on consulting. And you do like,   amazing job at showing that ROI. So kind of take it away of what do we look at? How do we determine ROI? And I know this is your jam. This is what you love to do.   DAT Kristy (02:15) I love it. You're right. I do. You know, we all.   Kiera Dent (02:18) Do hear that little   giggle? I hope everybody heard that. Like that's Kristy's like. Kristy lives for this stuff and it makes me so happy because I do too. Like it's fun. It's fun to get the gains.   DAT Kristy (02:28) Yeah,   absolutely. Well, you and I have talked about this before. So many doctors just look   their bank account to see if they're on track or off track. And it's such a false sense of security looking at or lack of security, one of the two. with that being said, ⁓ there truly is like five   Kiera Dent (02:36) you   Mm-hmm.   DAT Kristy (02:48) KPIs that we're going to look at. And a couple of them are lag measures. A couple of them are lead measures.   ⁓ first view would be production net production collections. Yeah.   Kiera Dent (03:01) Yeah, don't even get into that gross. We don't want gains that are fake all y'all, okay? Like get   out. ⁓ Jason and I were talking the other day about guys, there's this, okay, Kristy, I'm gonna go on Tanger for a second. There's this really attractive actor on this show we're watching and I'm like, truly I was so disappointed when they kind of cut him from a couple episodes. I was like, no, she's gotta get back together with this guy because he's so good looking. And my husband and I, we look, because he looks pretty short.   DAT Kristy (03:13) you   Kiera Dent (03:28) So I like scoped him and I was like, how tall is this guy? And he says he's six foot and Jason's like, there's no way he's six foot. He's like, but do you ever hear some guy come in and they're like, yeah, I'm like 5'11". He's like, no, they all push them to the six foot. And I feel like that's what gross production is. It's like all of us are like, yeah, like I'm basically six foot. Yeah, I'm basically like a millionaire. Yeah, I'm basically there. Like, so we're talking, no, get out. We're here for like actual gains that you're actually getting net production.   my little side tangent, it's okay. It's okay if you're 5'10". It's okay if you're 5'9". It's okay if you're 5'11". We in production want to know the real number that we can actually collect, not the artificial one that makes you feel good when you're chatting with friends. You can fluff your height, but don't fluff your production.   DAT Kristy (04:15) love that 100%. So we got the net production and then the collections,   Kiera Dent (04:16) you   DAT Kristy (04:22) dollar for dollar percentage. Obviously we want them to be 98 % or higher. And then on the flip side, where are we diagnosing? What's our case acceptance? And so many people just look at the percent of case acceptance, but I also want to look at the dollars of what you're diagnosing because is it enough to reach your goal?   you know, where's your profit point at and what do we need to hit? Because we can celebrate 100 % case acceptance, which I don't think anybody ever has 100%, but you know, if you're getting 50 % case acceptance, which is still a very good percentage, 50 % of what? If we need to hit 150 every month and we're only hitting 100, it's not enough to get us there. So those would be the main five KPIs that   ⁓ tell us the health of your practice, right? And go ahead, care.   Kiera Dent (05:18) I   was gonna say, and Kristy, as you said that, diagnosing, don't think people realize is as important as it is. For whatever goal you wanna hit, there's a industry standard that you need to diagnose three times what you wanna produce. So if you wanna produce 100 grand, you need to be diagnosing 300,000 minimum to be able to get there, and you better hope you've got a great treatment coordinator who can close. And this is actually like...   I'm gonna like give a little secret away that we'll see if people are smart enough to pick up on in future years. This is the number one thing I actually look for in a consultant. I look to see, do an interview, we give them some stats and if a consultant cannot pick up this practice like without fail, they come in and they wanna talk block scheduling, they wanna talk other things. But I need a consultant to be able to see that a lot of times the reason a practice is not hitting their goals is due to a lack of diagnosis. And another reason we do that is because   Kristy and I are not dentists and we're not here to tell you how to diagnose. We're just here to help you see that based on industry standards and what you should be diagnosing of a healthy practice. If you're not getting enough diagnosis and doctors, you've got to hear this. If you are not diagnosing enough, this is a doctor issue and we're not saying to overdiagnose, but you have to diagnose enough. If you're not diagnosing enough and there's not enough treatment coming through, your practice will not grow. And that's not your team's fault. That's a you problem.   And so making sure that you, your hygienist, you use AI, but Kristy, I'm so glad you brought that up because production collections are always easy. But what impacts that, like you said, is the diagnosis, then the case acceptance, the new patients. And that's where it says lead and lag. Like everybody's looking at the lag of production collection, but it's like, what did we do to get there? And Kristy, I love that you bring these five things up every single quarter, every single, like twice a year with your clients, because people don't realize your bank account is a lag measure.   of what you've been doing in the practice. And then like another one is your overhead and what are you spending? Because if those things are in check, but we're spending everything we're making, we're not saving for taxes. Well, yeah, that's a real fun moment. Your bank account's really gonna look bleak, even if everything's working in the practice. So I really hope people take note because it's such a good thing for people to be aware of.   DAT Kristy (07:09) .   Absolutely. to that point, Kiera, like so many people think if that number isn't where they want it, let's go get more new patients. And then they want to spend more money on more new patients. And nine times out of 10, this is exciting time of the year because we're halfway through the year. Take a look at what you did treatment plan. I mean, I see a lot of practices, you know, let's for easy math, they're diagnosing a million dollars and we've closed 500,000. Holy cow. Even if you captured, you know,   percent of that difference like what would that mean to your bottom line and this is a perfect time to take a step back and go my gosh we have five months left in the year what would that look like break it down chunk it down to simple   pieces that your team can digest and you guys have fun with it. It's all about getting patients healthier. Let's face it, you're not diagnosing things patients don't need. So let's go get it. Let's get our patients healthy and gamify it. See one more crown a day or one more implant a month. What is it? Right?   Kiera Dent (08:35) Yeah. And Kristy, I think something you do so well that I hope people heard is you're not going for the big gains. You're going for the little like squeeze the juice, like get the last bit of toothpaste out of the tube of toothpaste. And I don't think people like that's not sexy. It's like, hey, I heard this podcast that I'm supposed to like go look at these small things versus we're getting all these new patients and we signed up for marketing. Well, but like this is where the elite practices shine. This is where the like really superior   Practices go people are like here. How do you do it? How do you guys like add? 20,000 40 that I Kristy I was looking at some of your stats girl. You're like, like I said, I love a good hustle and some of your practices you're adding like 50,000 a month to their practices and that's Incredible and people like how you do it Kristy's literally telling you it's through squeezing the tube of toothpaste in these small little moves that actually are not that hard going and getting new patients and signing up for marketing and all that that to me is actually hard fixing your diagnosis   getting your whole team on board, looking to see at what our production collections are, making sure our collections are tight. Those things are way easier. They're not as fun, they're not as sexy, but way easier than having to go like hunt and fish for new patients, even though it's way more fun to tell people you signed up for marketing. It's not fun to be like, yeah, we got a new billing thing in place. Like we got our AR fixed. That's not fun to admit, but it's way fun on the bank account and the profitability side too.   DAT Kristy (09:58) Yeah,   100%. And again, ⁓ so going back to the new patients, they want to spend more money to get it. But then have you looked at like, how are we answering the phone? How are we capturing the patients that are calling? Maybe you really don't need to spend any more money to cap, you know, they're coming in, we're just not capturing them, you know, and I'm always a fan of, you know, there's the internal marketing and external.   everything Fred Joyle said it best right everything is marketing we are marketing so get real intentional and get in relationship with your patients figure out what they want and tie their care back to it you know   Kiera Dent (10:39) Mm-hmm.   Yeah, I think it's brilliant. And I think it's like you said, everything we do is marketing. And so if we realize that and so many people want external marketing, and I think to me, the reason people want external marketing, and I'm not here to say not to do external marketing, I think it's a, it is a piece and a part of it. But I think it feels like a diet pill sometimes, like, let's just let's just throw money over there. And let's hope it fixes our problems. Let's out produce our problems rather than fixing our problems. And I really want people to realize like,   elite business ownership and being part of the elites, and we're not talking big practices, there's no right size to it. That all comes actually from doing these small little things and internal marketing, once again, is so good. These patients already love you. You already have a base of people that love you. And if you treat those people really well, rather than constantly going to try and swoop and get more people in, those people then refer, they refer better people to you.   It's easier. I have a practice and it was wild. They're like, Kiera, we signed up with marketing and we're trying to get it. And again, this is not a bash on any marketing companies. It is definitely necessary. ⁓ but they're like, but we're just not getting more, more new patients. Talk to another client. They're like, we, we just signed up with a marketing company and it's actually gone down. And I'm like, well, tell me what were you doing before to get patients? And they're like, we were at the church, we were in this magazine. And I'm like, well, get back in that because it was, it was showcasing the good things you're doing. It was being this like,   more B2B, it was being more connected rather than just trying to go for the masses and it's wild because internal marketing can be so much more effective if done right. And like you said, be in a relationship with your patients and know what they want. And great Google reviews, great Google reviews are your fastest, easiest marketing. So pay with Swell, like let's throw another plugin for Swell. It's been a few months since I put them in.   Go to Swell, SwellCX.com. Tell them Dental A Team sent you. Literally Zeke and I met when he founded the company. So you still get like founding prices, because that was the promise he and I made that you guys would get that. But honestly, just get your Google reviews up. Save the money. I don't know. Kristy, you and I are such birds of the same feather. That's why we're KitKat over here. We just think very similarly. And I think that's why we get very similar results as well.   DAT Kristy (12:55) Yeah, I think that the other big thing here is to recognize so many people are afraid of numbers. The members just start to tell a story and what we fail to realize is there's a system behind every one of those numbers. And if the number isn't where we want it, we need to pull up that system and figure out the system's a recipe, right? It's our cookbook. If it's not where we want it, then let's go back and figure out, did we mess up the recipe? You know, or   is the recipe, we're following it to a T and we just need to change up and find a new recipe because it's not getting the result. So ⁓ I love digging into those numbers because that tells us where we need to focus on this quarter to get the results we want.   Kiera Dent (13:40) And I really love that you said numbers just tell a story and there's a system behind the number and this makes it so much easier like going back There's a podcast I did a little while ago where I talked about the yes model and Dental A Team to help you say yes to more It's focusing on you as a person your vision which Kristy alludes to like are we on track or not for that vision and then E stands for earnings and profitability and S stands for systems and if you put them in that order So you've got your vision then we look at the numbers just like Kristy said   then you put into place the systems based on what those numbers tell you, it becomes a much more manageable and easier to digest process rather than being like, I need all the systems. And it's like, no, no, no, you just need the systems based on what the numbers tell you because I'm sure you're doing a lot more right than you think you are.   DAT Kristy (14:25) Absolutely. And I also think, you know, it's a good time to take a step back and evaluate where you are on the culture scale too, right? Happy team creates happy patients and happy patients pay and refer. So it all goes hand in hand.   Kiera Dent (14:39) Good   thoughts on there. Okay, so what else do you go? You go through the production collections, diagnosis, case acceptance, new patients, lead lag measures. Then you move into, we on track, off track for our goals of where we're at this year? What are the things that we could do now to get there by end of year? Are they still relevant? Are we still on track? What else do you look at with your clients when you're doing these assessments, Kristy?   DAT Kristy (15:02) Yeah, well, I always like to start the year off with projecting where we're going. And so also calculating back to that. And you and I talked about overhead. If we take what our average overhead is for the year, are we on track for meeting that or not?   Right? Because we can project all day long. I can want to make $3 million, but this $3 million cover overhead expenses and our savings for the year. So always measuring back to that. And if we're off track figuring out how can we get on track, right? Did doctor take off more time or do we need to add in a Friday to get to goal? You know, those types of things. Or are you, ⁓   okay with where we're projected to land and you feel confident about that. You know, once in a blue moon, well, I shouldn't say once in a blue moon because you and I do get them up there, but you know, it also relieves them and they can maybe even take an extra week off or a few days off because they're ahead of goal. Yeah.   Kiera Dent (16:06) Totally.   And those are the fun ones. That's what we want. We want to be ahead. We don't want to always be behind. And I agree with you, Kristy. The offices that are ⁓ diligent and consistent at looking at these, we look at these monthly, we look at these quarterly, we look at these annually, we assess, we redirect. It's like, I don't know. I feel like what you do is there's a plane. I just flew back from Greece, which was a very long flight. And it was very fun. This is where I watched.   DAT Kristy (16:13) Mm-hmm.   Kiera Dent (16:35) so many of these shows of this very good looking actor. I thought I was like, how tall is this man? While my husband's sitting next to me, it's okay, it's all right. We're allowed to have a few celebrity crushes. ⁓ But on our flight back, it was like a 12, 13 hour flight home. And I think about if that pilot would not have checked to see if we were a few degrees off, I could have easily ended up somewhere else. And that's just by a few degrees. And so what I feel you're doing, Kristy, on these quarterly, these monthly, these annual check-ins is making sure   that we're still navigating towards Greece or towards wherever we're trying to get. And are we on track or like you said, do we need to do a small navigation at a Friday, change this, look at our spending to be able to end up there at the end of the year or like, are we so far off course? So we need to like correct a little bit and then get back on track for next year. But the hope is that we catch that soon enough because we're never gonna go in a straight line. It will never be perfectly across. There will always be hiccups, there will be turbulence, there will be.   things that you gotta go around, you gotta redirect places. But if we're constantly looking at it, we stay much more on course and charter to where we want to go rather than like hoping and wishing we end up where we actually set out to go.   DAT Kristy (17:43) Yeah, 100%. And sometimes it's also looking, where are we spending? Right? Is there something that crept in there? We talked about this before too, with, you know, the subscriptions or, I mean, it's funny because the very first doctor that   I remember him telling a story about an airline and I was just sharing this recently with a client. I think it was like American, you guys could probably Google it and find it, but it's back in the day when they would serve meals to everybody and this airline decided that they could cut one olive.   Kiera Dent (18:17) Hmm?   DAT Kristy (18:17) and it cut their bottom line by a ton. Like what is the cost of one olive? So where can we tighten the ship a little bit? Those things are kind of, again, have fun with it, gamify it. Get your team involved. Let them be part of the solution.   Kiera Dent (18:37) Yeah,   and Kristy, I love that because we talk about this olive, the FedEx trucks and then chicken nuggets. And going back to it, the black olive airline cut, it was one olive, saved them $40,000 annually. I just pulled it up to sea and it was on American Airlines. And Tiff and I talk about the chicken nugget, like they used to serve five chicken nuggets, which was the right amount. Well, they dropped it to four. Four is not enough, so now you...   Upsell to 10 and I'm like that's one chicken nugget. This is one olive and I agree with you Kristy for me This is the fun of business like how can I go find that one olive or that one chicken nugget Tim and I get really excited when we find a whole chicken farm. Like that's a good one I'm like, wow, that was that was like a really good idea or a whole salad But again, it's to cut costs but improve patient care. Like what are they? mean even today Kristy, Shelbi, Britt and I were going through our expenses in dental a team   DAT Kristy (19:25) Mm-hmm.   Kiera Dent (19:30) and we looked and we have Adobe and we still use Adobe for contracts. But Shelbi looked at it, we're paying 65 and we use Canva and our marketing team doesn't need all the entire suite of Adobe anymore. But that was something we put into place like five years ago. We've been paying 65 bucks every single month when we only need to be paying 19. Not that that matters. And so many people are just like, well, here it's 40 bucks. And I'm like, okay, you want to play a game with me? I'll play a game. It's 65 minus 20.   DAT Kristy (19:57) me.   Kiera Dent (20:00) Okay, so 45 times that by 12 times that by five years is 2,700 bucks that I've been overpaying just on a subscription that's doing nothing for our company that I could have cut. And I'm like, I know you might not get out of bed for 2,700 bucks, but I'm like, you find that subscription, you find this subscription, you find that one, all those little, do you think someone really was excited on American Airlines to save $40,000 when it's a multi-billion dollar business? But 40,000 here, 20,000 there.   DAT Kristy (20:26) Right.   Kiera Dent (20:29) 50 bucks here. also think Kristy, to me, it's the discipline of auditing, of looking. It's more than I think the olive or the Adobe subscription or the chicken nugget. It is the constant innovation to look, to be the most savvy business that we can possibly be. And then we flip to the other side and give the best service that we can as well.   DAT Kristy (20:51) 100 % I agree with you, Kiera. Yeah, it's just those small incremental things. And it's about being intentional versus doing it by default, right? Let's do it intentionally so that when we get to the end, there's no surprises.   Kiera Dent (20:52) you   love that because I hate surprises in December as a business owner. Oh, I used to dread December's like and it's a great time to travel. It's a great time to hang out with family. But I used to cry like beginning of December, it was tears every single year. And then by the end of the year, I was exhausted. had nothing left for family and it's supposed to be such a fun time that I agree with you, Kristy. It's like no tears. The projections are there we were prepared. I don't know there really is a saying like if you are prepared, you will not fear and I'm like, it really is that case and also   Like CPAs, I'm gonna rag for a second. They rag on consultants. This is a love relationship we have with CPAs and consultants. I get so annoyed that like CPAs don't tell you till December. And I'm like, no, have the meeting in July. Have the meeting in October. Figure it out because you still have time to pivot. And that's what Kristy and I wanted to come on today is there's still time to pivot if you look at these items, you look at the things we're discussing, you look to see what can we do. There's still time. It's like, we're not at the 11th hour.   hoping to try to make up time in such a short amount of time. call your CPAs, find out where you're at on your tax liabilities. Are you on track for saving that? There's so many times that we have our meeting with the CPA and he's like, Kiera, I need to up and increase and start cutting. And I'm just annoyed every time, but I'd rather do that over the course of six months rather than one month, because I still have time to make that correction with it, not hurting as much as it could.   DAT Kristy (22:30) It's so true, so true. And the efforts to get there are a lot smaller when we can dilute it over five months versus two weeks, because we didn't look till the end of the year.   Kiera Dent (22:42) especially the two weeks in December where we're not producing so we're not even collecting and we have to pay more. It's just a really like nasty path. So I'm like, no, no, no, just don't plan for December. Have that be your gravy slush time. Get it all done in 11 months. But like even that kind of thinking, Kristy, I don't think is common. I think it's very abnormal to think, well, if my December is only going to be two weeks, why am I banking on that as a full month? Why don't I bank on? And this is back to mine and Kristy, like we love the projections. We love to think of like   DAT Kristy (22:59) No.   Kiera Dent (23:12) How could I get this done in 11 months? How can we give you vacations? How can it be done in this many weeks? And that's something, Kristy, I really do feel like it's the Kit Kat Club over here. Like we really do think in such a similar way, but I want you to realize like this is how Kristy and I are able to throw gains. We're able to help practices get to where they want to be, but also with it being easy, happy teams, happy culture, not a lot of stress, ⁓ and just kind of doing the small minutiae things that actually make insane gains.   for a practice. We help find the olives, Kristy. Every so often we might get a tomato, but it's the small olives that actually make the huge impact for a practice.   DAT Kristy (23:42) Right? Yeah, let's get the olives. Yeah.   100%, 100%. And hopefully we can show it's easy. It's not hard. It truly isn't hard. It's one patient at a time and just capturing a little bit more.   Kiera Dent (24:03) Yeah. And then Kristy, I think it's really fun what you do for your clients too, is you show them the ROI that you brought to them through AR, through production, through overhead savings. So that way a client, regardless of their bank account saying, can literally see that in the course of working together, this is what we've been able to accomplish together. Because I think as a business owner, it is so easy to forget like what it felt like when I couldn't lift 20 pounds, now that I'm lifting 50 pounds.   Like it's so easy because 50 pounds becomes your new normal, but you're like, no, no, no, no. Remember how we started and you couldn't even lift like five pounds. Then you got up to 20, then you got up to 50. I think it's very easy for clients to forget where they started because their new norm is where we've grown them to.   DAT Kristy (24:48) Yeah, it's so true. mean, you know me, I love analogies and it's almost like your periopatient that's been coming in every three months and now they're healthy and so they want to push it back out and it's like you forgot it's this effort coming every three months that's gotten you healthy and the minute we change it, things start to slide, you know, so. ⁓   Yeah, mean, hopefully, hopefully we can always show that value in it. They still have to do the boots on the ground hard work, but you know.   even Tiger Woods has a coach, right? And that coach can see around corners to see things a little bit faster maybe when things aren't moving the same. You your swing's off, what's happening, what's going on, you know, and to keep you back on track. it's fun, it's fun partnering with clients and being able to see that and course correct and help them achieve their goals.   Kiera Dent (25:43) ⁓ I love it. Kristy, I agree with you. And I think that that's why we have the passion for consulting. We have the passion for practices. We have the passion for wanting you to strike. It's crazy because like, I don't know, we have a tagline, which marketing told me I need to get rid of because it's more about me than it is about you. And it does not make sense to me. ⁓ where it says like your success as a practice is truly Dental A Team's passion. Like this is what gets me and Kristy up out of bed. This is what makes us want to get on a podcast and share with you is   you being successful, you getting your dreams, you hitting these goals is what we are obsessed and so passionate about. So I think it's so fun. So I'd say, Kristy, if practice is listening right now, what would be kind of like your bow on our podcast today that you'd say like, okay, from everything we've talked about, what do they take away? What can they go implement? ⁓ Because sometimes it can feel like, well, what's my first step to be able to get on this path of slight course corrections to get to my final destination with ease.   DAT Kristy (26:42) Yeah, well first off, if you haven't figured out your goal, maybe look at what you finished at last year and at least strive for 10 % above that because we know that that's at least keeping up with inflation. Again, I don't know if that's meeting your overhead needs, but at least it's a good point. And then reverse engineer it. See how far you're off track from that for the year.   and ⁓ what's one more day or one more thing every day. Hopefully you're doing some sort of morning huddle and ⁓ inside of the morning huddle, everybody has a part to play, right? So admin, look, is there any balances that need to be collected?   ⁓ patient wise in doctor's schedule, is there anybody that could come back in through hygiene? Hygiene, if we have undiagnosed treatment and we know there is, because we see those numbers every day in morning huddle and it's almost like crazy alarming the amount. Usually it's more than what you're even producing for the day. So, gamify it and try to turn those patients into healthy patients by converting their treatment. ⁓   know just those simple things right there is going to make a big difference to your year end.   Kiera Dent (27:55) I that. I love it, Kristy, so much. And I love that you have the passion and the love. I love that you will also sit down with your clients. And I think that that's the discipline and maybe like the fast track of using a consultant is, Kristy, you prepare these for your clients. You think about it. You're looking down the line of things they're maybe not even considering doing. They're not thinking about midway. How are we doing? What are our projections? Are we on track? Are we off track? Where are we at? And I think having a consultant, like you said, with even Tiger Woods,   looking around the corner, looking down the line. Kristy and I are both like, we're watching the clock. We know we only have so many more months in the year. Where are you at? How can we make sure that we're constantly keeping you on track to get to your goals? Where maybe you're just having a fun summer vacation or you're just coming back. Like we know that that's our job is to be looking down the line for you, watching out for you, projecting for you, course correcting with you. ⁓ Even when you're in the day to day problems. And I think Kristy, that's just a   a shout out to you and a shout out to consultants because this is why we do what we do. So if you, if you are like most business owners, including myself, when I first started and you hate numbers, that's why there are people like Kristy and myself that exist because we love to get into the nitty gritty. We love to look for those olives. We love to help you go do the dentistry and we're going to sit here and help make sure your business and your team and your practice is flourishing. So that way the hard work you put into being a dentist pays off for you in the end. So Kristy love this, love what you do for our clients.   Love being the, the KK Kit Kat, whatever we want to be over here. mean, it might stick. We might be Kit Kats for Halloween. You never know, but Kristy just super appreciate you and all that you do for our clients and for our company and you as a human being, you're just a gem. And I'm so freaking lucky to work with you.   DAT Kristy (29:28) Yeah.   Thank you. It's my honor and you know what? We're stronger as a team, I have to say. So no matter what consultant you have in our company, you get all of us. So we collaborate, we cheer each other on, just like hopefully you're cheering your team on. So happy to help.   Kiera Dent (29:49) Bye.   Kristy,   you said that so well and it is true. I see you and all the consultants like have little meetings on your calendars of connecting and chatting and I do agree. We all help each other out. We want all of our clients to succeed no matter who you're working with. So for all of you, if you're struggling or you're like, gosh, I really would love that help or just having someone, I'll just put our arm around you and like, we're here to help you. We're here to support you. We're here to guide you. We're here to look around that corner. Reach out, Hello@TheDentalATeam.com. And as always, Kristy, thanks for being with me. Thank all of you for listening.   and we'll catch you next time on the Dental A Team Podcast.  

Revamping your financials is as easy as … Kiera shows off her savvy financial skills by sharing what it takes to know what's being spent in your practice. Her spreadsheet tips will answer such questions as: What can be cut? How can you make sure your overhead is in check? What do you need to produce? And much more. Want a sample spreadsheet to get started? Email hello@thedentalateam.com.  Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners, this is Kiera and I hope you're just having an amazing day. Like a great, great, great, incredible day. ⁓ just, today's topic is one that makes me excited and it's so dry and boring, ⁓ but I love it. And I'm like, that's probably a buzzkill for the podcast, but you know me, one of my core values is fun. And Dana, shout out to Dana, DanyDane over there.   ⁓ She gave me one of the best compliments. We do a thing on Wednesdays called core value shout out in our company. And I will tell you if you do not have this in your company, I would strongly advise you do this. What we do is every single Wednesday, our company goes and our whole team says that this is our favorite. You guys, we have gone from a very small team to a much larger team and we still do this. So just know small teams, big teams, it is doable and it is very   relevant and very essential. And I think it just goes so well. I am okay to take a little bit longer on this morning huddle because of how good it is. so core value shout out is where we just randomly will pick somebody and then it's popcorn after that. So they'll choose the next person. So for example, we would start and I would say, okay, Shelbi starting today and everybody chooses somebody on the team and they highlight them for a core value and it has to be a core value. It has to be something specific. And so Dana gave me one of the greatest compliments.   She said, Kiera, she said she wanted to give me the core value of fun, because fun is really one of our core values. And she said, I want to give it to you for fun, because she said a lot of times topics that are so hard ⁓ or things that people wouldn't necessarily find fun. She said, you just know how to sprinkle the fun and the confetti and the glitter and make things that are hard or something that teens wouldn't want to do or doctors wouldn't want to do.   you make them really fun. And honestly, that has stuck with me. It is a few days later since she gave me that compliment and I'm still remembering it. So not only is core value shout out day amazing, it also helps you just enjoy and to have like, to be happier. ⁓ It also infuses core values into your company. And I'm excited and grateful that I'm able to bring fun things to the podcast, a dry topic. I hope I've teed this up enough to where you're excited about it.   But this is, think, the discipline side of business of owning a dental practice that you need to do. And this is really, think, for office managers or billers and doctors. And this is something that I think will give you so much confidence. it came actually from our doctor mastermind. We have ⁓ a private doctor only mastermind that we run every single month. It's a virtual one. And then we do an in-person one ⁓ that's more for doctor and leadership teams. But our monthly one, call it Think Tank, and it's on the first Tuesday of every month. And a doctor was saying, she's like,   I just don't know where to cut. I said, send me your PNL and tips like, and she's going to want your credit card statement and she's going to want all your stuff. And while yes, I am obsessive on this. have helped family members. I've helped offices. I've helped myself. something that I will like toot my own horn on it. I actually think I'm very talented with money, with saving, with figuring out solutions and helping people understand where you can cut. This podcast also came about because this morning on my, ⁓ Shelbi Britt and I were meeting and we were literally going through.   our finances to see where could we maybe squeeze the tube of toothpaste a little bit more, where could we maybe change a few things. And I think that that's just so relevant and so helpful. And so this is something I do in my day in day out life. It's something that I think for you to go from chaos and lack of financial clarity to confidence is something that I really want to just bring to the table today on the podcast. If you're new to Dental A team, welcome. We are obsessed about helping you have your best life and ⁓ doing it in a fun, easy way through dentistry. And so   helping you with our yes model. So you as a person getting your life, your vision, all of that in place, then moving into earnings. So ⁓ financially, that's the piece today. And then using those financial pieces. So your analytics, your PNL, your overhead to also help us figure out what systems and team development need to go into place to make sure you have this thriving practice. Because honestly, I believe that being successful, being a successful dental practice does not have to be hard and it can actually be easy. So that's what we're here for today. ⁓ With that.   So today it's going to be like, how do you actually like figure out your costs? So I did this a long time ago and then I like met a lot of really smart financial people. I'm not a financial advisor. I will throw that out there. So just make sure you talk to them and you have your, ⁓ like you chat with them of what's best for your state, but I will teach you how I do it. This is annoying. It's a little cumbersome, but people love to hear like, how do you actually do this? I'm always like, how do people get like jacked? Like how do they work out? Like.   me like what time do you work out like what do you do for your nutrition and just so I understand the full landscape and then I'm going to pick and choose of what's going to work well for me that I'll actually implement so hopefully that will be effective for you today as well.   So this is what we do. I have a spreadsheet that I have for monthly costs. We do this with all of our clients too. So if you're like, this feels too hard, don't worry, join the Dental A Team. We'll help you get it put together. So we have a monthly cost. And what I do is on the monthly costs, and this is probably my most visited spreadsheet of my entire company. And I'm super excited because we're bringing in another team member who does financial.   Forecasting and has a whole background in finance. So my method might get revamped to 2.0 and there's always another layer. But what I have is I have on our monthly costs, I have all the salaries and all of the pay. Now for offices, I do include doctor pay. Again, I'm not a CPA and I do believe that doctors should be paid. So I put in either your W-2 salary and or your doctor compensation of 30%. Now I do lose numbers. So our consultants are paid very similar to how doctors are paid.   ⁓ And so you can get a general idea. So mine are general ideas. It's not my highest month. It's not my lowest month. It's the average is what I've selected to do for these costs. So again, this spreadsheet will not be absolutely perfect, but I think it's a really great tool to figure out what can I cut? How can I make sure my overheads in check? What do I need to produce? How do I basically figure out my BAM, my bare ACE minimum in a company? And so that's what we're gonna be looking at. So with that, I first list all the salaries and...   I want everything in there. And then what I have is a current. So I'm gonna have a current and then I'm also going to have like a future. So for example, if you're planning to hire somebody, but they're not hired yet, that's something that you're going to wanna know, what is my cost now? And what is going to be the future cost? Because those two things are actually different numbers. And so for me, it's really helpful so that I can look at you guys honestly.   When I started this, had like three team members and now we have tons of team members on there and outsource people and virtual assistants. And ⁓ the list just gets bigger and bigger and bigger. I can go back and I can look at things that we've done before. And so mine's on Google Sheets. And again, we've built one of these and I'm even happy to share, reach out, Hello@TheDentalATeam.com. But this is something, so I go through all the salaries. And then for me, ⁓ if you do health insurance or you do a health stipend or whatever it is, you add that in.   as well, but then what I do, and again, talk to your CPA, see what your payroll tax are. For me, I just estimate 10%. I always like to air higher. So you will notice in all of my projections and everything I do, I'm going to always air higher than it actually is rather than lower. And so just looking at that, just so you know, that's how I do. So my CPA told me 10%, we have business in four different states. I think we're actually up to five now.   So I estimate high, no matter what state they're in, I just do a 10%. So I'll do my total salaries of the month, an estimated 10 % payroll. And then I've got that in there, my total payroll. Then we have our health stipends or health insurance, our 401k costs in there, how much it costs me per user, what the 4 % is. I actually go grab people's salaries and their bonuses, put it in there. So I have a pretty good idea. Then what I do is I check every single month to see based what I have here, is that close?   to what I'm actually paying or is it not? I know some of you might be like, well, here, I just get it from my CPA, I get a P &L. I agree, but this is a good checks and balance between my CPA and myself. And also when I'm trying to project and forecast, can I add people in? How much is this gonna have? Where can I cut? If I can see it all line itemed out, it's actually for me at least much easier for me to see what are all my costs and where can I squeeze the tube of toothpaste to get a little bit more ⁓ toothpaste out of that tube or a little more juice out of the lemon.   So that's what I have. And then what I have down below is like outsource. So if you've got VAs or you've got ⁓ different people that are contractors or things like that, I have that in there and that one EBS and flows mostly that hangs in my marketing department. That's where I have a lot of those. And then also VAs and EAs that'll be in there that are virtual assistants that are through other companies. So they're not running on my payroll, but they are down there. Like I have some consultants on there. I've got some coaches on there that will be in that section for me. But those again are not up in that payroll section because I'm not paying that.   payroll tax on them and I'm also not 401k on them, but that helps me see how much am I paying in outsourced resources to see should I cut that, should I keep that, how much do I have on the top, is my payroll heavy. You also can break this down by department. So you can see how much am I paying in my hygiene department, are they offsetting, how much am I paying my doctor department, my front office department, all those different departments. If you want to get even more granular, you can. And then below that, I have all of the office expenses and this is something really great.   This year Britt she ⁓ 2.0'd us and she put in their end of year expenses because there's a lot of things that I just pay at the end of the year that are annual subscriptions that will save money on but the reality is I should probably be saving that money throughout the year, right? Because every single month there would be an expense allocated if I didn't pay it annually. So we should be adding that in so we're saving for that. We're preparing for that for the end of the year. We have different things in there. So like all of our subscriptions that we have you might have Netflix, you might have Audible, you might have   Canva for marketing, ⁓ ChatGPT if you're paying for those subscriptions, anything. And I'm constantly updating this like as you hear ChatGPT and how many do we have for that? ⁓ We use our project management software is on there. I also know that every single month I have a budget allotted for employee gifts and anniversaries. And so we have an allotment of how much we spend. I do double check this, but I try to break it down. Also I have in there my merchant fees and how much my merchant fees are on average.   ⁓ And I literally list everything out. So whether it's personal, because like Audible and my phone, I do have those on there. Those are personal things for me that do run through the business, but there's still business expenses that will need to be on there. ⁓ And then we've got our bookkeeping and our accounting or CPA, our lawyers, all of that in there. If you have vehicles that your CPA said is okay for you to run through, all of that, your rent, your mortgage, your supplies, your internet, all of that in there.   to where at the bottom of this list, you can get a complete grand total for the month. And what's really awesome about that, you can actually break it apart so you can have doctors where they're not in there. This then tells you basically your BAM, your bear ace minimum. And then what we can do from there is we can figure out what you need to produce to be able to hit. So hopefully all that was like not too much. just rattle, I'm like literally looking at my spreadsheet as I'm telling you this, all of that. Then below that, we're gonna wanna also add in debt services because debt services are also going to hit your cashflow side of it.   So when you have these two tools together, then you can figure out what's bam, my bare ace minimum, what's my overhead and then what can I cut and then what do I need to produce? Then we can figure out what we need to produce with block schedules. There's like a whole other zone, but back to the client's question. She said, I don't even know what to cut. So today me and our leadership team, we were going through this and we literally looked to see, okay, what's on our office expenses? And I know this sounds so dumb and so like trite.   but I think it's the discipline of knowing how to do this because you better believe when I'm looking at my monthly expenses, which are outlandish and they're very high. When I look at this, saving 40 bucks a month is not like, it's truly a literal spit in the bucket. But when I think about it, it's $40 here, it's $20 there. It's just like your credit card statement at the end of the month. I'm always shocked at how much is on there and it's $20 on Amazon here, $30 over here.   $20 there and all those $20, $30 purchases add up to multiple thousands of dollars every single month. So when we look at this, I look at every single office expense and I'm like, okay, is Adobe something that we need? And this was actually a catch that we had. I was like, we're paying $65 a month for Adobe. Do we still need the entire suite? The answer is no, we don't. We only need it for a small thing. And then we started thinking like, softwares are evolving. So we're like, does G Suite ⁓ actually cover that? Or...   does another one of our subscriptions cover it? Because so many times our subscriptions that we're paying are like duplicates of something else. G Suite has expanded and I'm like, do we still need to use boomerang? I use boomerang all the time. I love boomerang so much, but I'm like, has G Suite evolved to where they have something comparable to it that we could cut the boomerang is 120 bucks a month for us. And Shelbi was like, wait, not all of our team members, like our marketing team does not use boomerang. They're not doing client facing emails. They rarely are in their inbox. They're in Slack all the time.   she's like, what if we reduce the number of people on boomerang that would actually cut our costs down. So again, it's this like fine tuning revolving through it looking, do we need this? Could we reduce this? Do we need to, are all the people that were still on there, do we still need to pay for all those people? Could we change it to this? Are we still gonna be here for that? And you go through and you literally ask, is this a want, a need, or is there a better way that we could spend our money on this? And again, I know it sounds so dumb. Like this, this is not fun.   This is not something that I'm excited to share with you on a podcast, but I'm so excited because the discipline of doing this, the doctor, the reason it came up is because she wants to sign up for AI, ⁓ Pearl or Overjet. Back and forth, we talked about it at length of which one's better. This is why I love our Dr. Mastermind. And it's about $130 a month. And she just like, I'm so sick of these subscriptions. And I'm like, well, go get rid of Netflix or go get rid of one of these things or don't have all the beverages in the   in the refrigerator, maybe just choose one of them. Like there's so many things like, but this is where you look at your list because you have your entire list in front of you. And my office expenses right now, and this is where I look at my credit card. I look at every single thing on there. Right now we have 39 different things that we pay for of monthly subscriptions or annual subscriptions, different things. It's got our insurance policies on there. And then what I can do is I can come in and assess and say, okay, of all these high expenses, like if I need to cut expenses very quickly,   I could look to see, all right, my highest hitters are XYZ. This one's $500, this one's $1,000. Do I still need these? Are we still using them? Is there a cheaper competitor that I could switch to? Where am I at? And all these things. What I love about this is it helps you just look to see where your money's going because at the bottom it has a grand total. And then what's nice is I then can look to see, is this grand total what my CPA is telling me I'm spending every single month? Do they line up?   And if not, where's the discrepancy and where is it? I also can look at future things. if I'm going to be increasing or I'm going to be adding team members or we're going to be looking to add say another subscription or another piece, what is that going to change my monthly amount? And am I okay on my production and collection side to be able to afford it? So many people are like, I talked to my CPA to see if I can afford it. And I want to just say that yes, it's great to have a CPA there. It's also better to know instead of being like a parent child.   if you can spend it. I want my CPA to give me my books, my reconciliation. I want them to talk to me about my tax strategy, but I don't want them to be the ones telling me, can I afford something or can I not? I wanna go to them and say, I know I can afford this. This is what I think. Do you think it's a good idea? Then I'm counseling with them rather than being told. And this goes for all of my executive board. I want to know as much as I possibly can. So that way when I show up, like even financial advisors, even my...   My lawyers, like I do a lot of research before I go into those because I don't want to just blindly follow. I want to actively participate. So we're making the best decisions. I believe they're all in the best interest. I don't believe my CPA telling me to do something or not to do something is the end all be all. I feel like we are great at counseling together. They give me their opinion. I know the numbers. They know the numbers. We know where the business is going. And then my job is to make the best decision for the business and for myself.   So this is where I just really obsessed because right now I'm looking and I'm like, wow, what I'm currently paying based on bringing in some new hires, we're gonna do a $30,000 increase. And I look at that I wonder, is that wise? Is that what I wanna do? Is that what we as a business wanna do? Is that smart for the business? Or is it something like, then I get to sit here and I get to innovate and we get to think of like, what other ideas could we do? That's why I went down the list, because I wanna hire some more people. It's a little premature for these hires.   So I was like, okay, let's go back to the list. Let's look at the list. Like where could I like cut some costs to see, could I free up any cash in other areas or do we need to make different decisions? Or is it like, I need to put a pause on hiring that person for a little while until the business gets to X amount and then we can bring on those different hires. So when you look at this, that's how I do it. I use this spreadsheet. I'm not kidding. I I hold, I can tell you exactly because what's great on Google Sheets is they can literally tell you all the different versions. Okay.   So let's just go back to, I'm going to go, this is embarrassing. I'm going to go to June. Okay, so I'll just go back a few months for you guys. I logged into this spreadsheet of the monthly costs. June 5th, June 10th, June 16th, June 19th, June 24th, June 24th, again, June 25th, July 2nd, multiple times, July 7th, July 8th, July 9th, July 10th, 15th, 16th, 17th, 18th, 24.   The only reason it stopped there is because I went out of town August 3rd, August 6th, August 7th. As you can see, I'm in this spreadsheet almost daily. If not every other day. That's insane. I mean, I can go back to April. I can go back to March, February, January, December, December. I'm in here all the time. November, October of last year. I'm just going down. October. I was in there 10 because that's when I started to do projections. So you better believe I was in there a lot more during that time. October. There's about 20 entries September. So when I tell you this is a tool,   that I have found that works so insanely well. Clients love it. Cause then we're like, our overhead's high. We can go over to our costs and say, why is it high? What is causing this? I'm looking at people's loans that they have and I'm like, do you really use the Seric? Do we need to continue to use this? Are we using all these different like plan Mecca and all these other loans that we have on the practice? Are we still using that? And if so, that's fine. But let's at least know where our money's going.   so then we can make better decisions of do we wanna continue that? And so hopefully, like I said, it's not a fun topic. Like it is, this one, if you can't tell, the passion, the fun, like it's really fun for me to look to say like, okay, where is it? This is where I decided it was time for us to close our headquarters down in Reno. We used to have one, but I was looking for how can I cut costs? Where can I, because for me, I'd rather not spend it on a physical location. I'd rather buy, like spend that money on different softwares that are gonna make us more efficient, being able to hire better employees.   Like I'd rather reallocate those dollars to something that's gonna benefit the company more. And so for you, just feel like this is such a great tool to help you truly know where your money's going, know where you can cut. And like I said, I do this for personal. I'm like, all right, give me all your costs. Give me your credit card. We're gonna look at every single thing. And then like, what could we do differently? I mean, my cell phone, let alone, I used to pay almost a hundred bucks a month for my cell phone. It's now, hold please. I'll tell you the exact amount. Cause I can tell you it's literally right here.   Um, it is a telephone right here, $35 a month. And I used to pay 95, but that was once again, like Verizon got a competitor. have a sister company called visible. I could even get it down to 20, but I didn't want to like drop that far. But we went from 90 to 35 and there was no change or disruption. I watched it for several years. I had people do it, then made the change. Is there a better company out there for X, Y, or Z? Is there a better processing company? And I know again, this seems annoying.   But annually around September, October is when I start to do projections and I start to look at everything. Cause I'm looking at costs. What could I cut? But monthly, daily, I'm looking to see who can I hire? Where can I do things? Change it, adjust it. And what's amazing is when doctors and OMS have this tool available, now you're like, can we afford to hire this person? You can answer with confidence rather than hoping and praying you're going to be able to make it. Just like what I used to do. was like, let's just hope and pray we're going to hire them and hope it works out.   now I can have way more confident decisions. And like, think as a business owner, being able to have confident, like one of the strongest things you need to do as a business owner is be able to make decisions. And I think the second piece to that is being able to make more confident decisions, utilizing tools like this one that I'm sharing with you. So if you want help, reach out, Hello@TheDentalATeam.com. Like I said, I love to put this together for clients. I love to give them the tools and resources to where they can actually be here and know. And also I say if you're here,   Like go get your credit card, list everything out that you're spending money on. Look at your P &L, see if it matches up, see if you can figure it out. And this was something that's been evolved over the course of honestly, probably eight years. I started it when I was really new into the business. I made this myself because I'm like, I don't even know where my money's going. How am I supposed to be able to make decisions? And I could not figure out why my overhead was so high. Now I can tell you exactly this is what we're spending every month. This is why we're spending it. This is what we want to do. This is where we're going. These are the numbers that we need to do.   It just gives you so much confidence, clarity. And so that's why I just love to share it and to help you. ⁓ I believe, like we said in the yes model, you as a person need to know where your vision is. Then we need to have your earnings and your profit where it needs to be. And then we need to figure out the systems and team development to support all of those pieces. And that's what we love. It's what I'm obsessed with. So reach out, ⁓ even if you're like, I don't know. I don't know if I'm a good fit. Let's just have a call. It's literally no commitment, no stress.   just clarity and confidence to get you the momentum that you deserve. So reach out Hello@TheDentalATeam.com. Go fall in love with numbers and spreadsheets. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.  

No.1 Business Expert NATALIE DAWSON reveals how to build wealth, scale a 9-figure business, lead with confidence, master productivity, and create long-term success.  Natalie Dawson is a leadership expert and co-founder of two 9-figure businesses: Cardon Ventures and 10X Health, she has helped over 15,000 entrepreneurs scale their companies. She is also the author of best-selling books such as, ‘Start the Work: How to Duplicate Yourself and Scale Your Business'.  She explains:  ◼️Why certain traits will guarantee failure in business (and how to fix them) ◼️The exact PPF framework that took her from $30K to $300K ◼️How 1% of people set goals differently, and why it changes everything ◼️The $100K skill stack that schools never teach, but millionaires all master ◼️Why most people think they're working hard…but aren't even close (00:00) Intro   (02:14) Why People Can't Create Wealth   (03:56) Helping Businesses Make Millions   (06:22) What Makes a Business Owner Successful   (12:35) The 3-Step Framework for Goal Setting   (15:13) From Anxious to Badass Entrepreneur   (17:46) Advice for Young People Who Don't Believe in Themselves   (18:53) Do Looks Really Matter in How You Show Up?   (20:46) How Important Is Communication?   (23:57) How the 1% Elite Speak   (25:28) How to Persuade with Your Ideas   (29:22) Avoiding These Words Will Improve Your Communication Skills   (32:40) Mastering Your Calendar   (35:53) Work-Life Balance   (37:46) Working Hard 24/7 and Burnout   (41:27) Do People Really Burn Out?   (43:43) How to Be a Great Parent and Work Hard   (47:47) Success vs. Happiness   (53:18) Individualism Isn't Within Our Nature   (57:36) How to Get People to Respect You   (01:03:04) I Fired Someone at My Company for Cheating   (01:05:40) Ads  (01:06:39) How to Start a Business Today   (01:08:54) Is Market Growth Important When Building a Company?   (01:10:13) The Most Profitable Business in 2026   (01:12:54) The Vision, Commitment, Execution Framework to Scale a Company   (01:26:16) The 10-Step Process to Become a Millionaire   (01:33:14) The Women's Wealth Transfer   (01:40:49) Ads   (01:42:57) What's the Reality About Passive Income?   (01:46:11) What Jobs Won't Be Taken Over by AI?   (01:50:54) The Only Barrier You Have Is Not Believing in Yourself   (01:58:22) How I Earned Respect and Communication Skills   Follow Natalie:  YouTube - https://bit.ly/4qIBvIl  Instagram - https://bit.ly/4hL4ruZ  TikTok - https://bit.ly/49E4R4f  LinkedIn - https://bit.ly/47ENZba  Newsletter - https://bit.ly/47HpES2  Get your free copy of Natalie's bestselling book, ‘TeamWork', here: http://cardoneventures.com/doac   The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/  ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt  ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  Sponsors: Vanta - https://vanta.com/steven  Apple:  https://www.apple.com/mac/      Adobe Express - http://ADOBE.LY/STEVEN

In this episode, Marques, Andrew, and David talk about everything from the upcoming Samsung tri-fold to Affinity taking on Adobe. After that, Adam talks about the newest product from Teenage Engineering before everyone gets into the newest thin Motorola phone. It all wraps up with a new game where Andrew pits Marques and David against Adam and Ellis. It's a fun one! Links: 9to5Google - Nothing article: https://9to5google.com/2025/11/02/nothing-phone-3a-lite-past-promises/ Interview with Teenage Engineering: https://www.youtube.com/watch?v=NlHk4HQDgaM&t=4 Teenage Engineering EP-40: https://teenage.engineering/products/ep-40 Verge - Motorola Edge 70 phone: https://www.theverge.com/gadgets/813377/motorola-edge-70-review Kotaku - SouljaBoy scandal: https://kotaku.com/souljaboy-is-selling-someone-elses-retro-handhelds-for-as-much-as-a-switch-2-he-does-not-have-permission-2000640828 This episode brought to you by: Grammarly: https://www.grammarly.com/podcast LinkedIn: https://www.linkedin.com/MKBHD Monarch Money: https://www.monarch.com (code: wave) Shopify: https://www.shopify.com/waveform T-Mobile: https://www.t-mobile.com/switch Music provided by Epidemic Sound Shop the merch: https://shop.mkbhd.com Social: Waveform Threads: https://www.threads.net/@waveformpodcast Waveform Instagram: https://www.instagram.com/waveformpodcast/?hl=en Hosts: Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok: https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices