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Kai Hasson is the Co-Founder and Creative Director for Portal A, a digital studio that specializes in original productions and branded content. In this episode, Kai and I discuss the evolution of branded entertainment over the past decade. Kai shares Portal A’s approach to creating “breakthrough content” and explains that the biggest shift has resulted from talent becoming the driving force for distribution. We also offer a few theories as to why traditional celebrities and athletes are now flocking to social media, from sports starting to emphasize individual superstars rather than the overall team to accelerating media cycles, which put pressure on celebrities to stay relevant between projects. Finally, Kai offers us an inside look at the YouTube Rewind 2018 controversy and predicts that we’ll see more live events tailor-made for content creation. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands. OUR SPONSOR This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
We continue with the second in a series of Wrap-up episodes where they are less formal and more random. Anything and everything can be discussed as it's just things we feel we need to get out there and discuss based on things currently happening in the world of entertainment. Thank you all for listenting and we love you all!! Chicken Attack Created by Portal A (http://portal-a.com) and the Gregory Brothers Starring the Gregory Brothers: Andrew Gregory, Evan Gregory, Michael Gregory, Sarah Gregory Featured Artist: Takeo Ischi http://www.takeoischi.com/ Executive Producers: Nate Houghteling, Kai Hasson, Evan Bregman, Zach Blume, and the Gregory Brothers Written by: Jeremy Weiner, Lee Ellenberg Original Song by: The Gregory Brothers ft. Takeo Ischi
At long last - it's Part 2 of the 2013/early 2014 Year-In-Review! Recorded way, WAY back in February, we are again joined by a powerful group of New Media professionals, titans, and darlings, to discuss The Year (or so) That Was. Come along for the PART 2 of the ride with Bree Essrig (PopTrigger, YouTube sensation, who unfortunately had to run before we took the group photo), Kai Hasson (Portal-A, White Collar Brawler), Woody Tondorf ( Machinima , Dark Knight Legacy), Brett Register (DC All-Access, Lost & Found Season 2), and the triumphant return of New Mediacracy co-founders Zadi Diaz and Steve Woolf (YouTube Nation, which recently surpassed 1 Million subscribers!!!). Join NM regulars Bernie Su and Chris McCaleb for PART 2 of this free-form, insightful discussion about the exponential rise of Multi-Channel Networks (MCNs), New Media consolidation, online stars migrating to television and print media, controversial fan films, the tragic death of Net Neutrality, drinking blood, branding yourself, and SO MUCH MORE!!! Direct MP3 link
Just in time for Summer 2014 - it's the 2013 Year-In-Review! Recorded way, WAY back in February, we have assembled a powerful group of New Media professionals, titans, and darlings, to discuss The Year (or so) That Was. Come along for PART 1 of the ride with Bree Essrig (PopTrigger, YouTube sensation, who unfortunately had to run before we took the group photo), Kai Hasson (Portal-A, White Collar Brawler), Woody Tondorf ( Machinima , Dark Knight Legacy), Brett Register (DC All-Access, Lost & Found Season 2), and the triumphant return of New Mediacracy co-founders Zadi Diaz and Steve Woolf (YouTube Nation, which recently surpassed 1 Million subscribers!!!). Join NM regulars Bernie Su and Chris McCaleb for PART 1 of this free-form, insightful discussion about the exponential rise of Multi-Channel Networks (MCNs), New Media consolidation, online stars migrating to television and print media, controversial fan films, the tragic death of Net Neutrality, drinking blood, branding yourself, and SO MUCH MORE!!! Direct MP3 link
We're joined this week by guest Kai Hasson of Portal A. Kai has done some amazing work including White Collar Brawler, and the recent hit comedy trailer Naratu. Kai talks to Lon and Tim about how he built his company and how to market across different video platforms.