POPULARITY
Categories
On today's episode, we welcome Krissy Cela, Co-Founder and Creative Director of Oner Active and Founder of EvolveYou — a global fitness brand built to help women feel strong, confident, and supported in their bodies. What began as Krissy's personal frustration with finding functional, flattering activewear for women who lift has grown into one of the fastest-growing fitness brands in the world, built entirely from the ground up and fueled by a deeply engaged community. Krissy shares how she built Oner Active without outside funding by staying hyper-connected to her audience and designing products that solve real needs. We talk about building a brand by women, for women in a male-dominated industry, why community has been the brand's greatest growth driver, and how authenticity and purpose can scale alongside profitability. Krissy also opens up about expanding the brand ecosystem through EvolveYou, advocating for women's health, and redefining what strength looks like — both in fitness and in leadership. This is a powerful conversation for founders, operators, and anyone interested in building a consumer brand rooted in connection, trust, and real-world impact. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Krissy Cela and Oner Active:https://www.oneractive.comhttps://www.instagram.com/oneractive/https://www.instagram.com/krissycela/https://www.linkedin.com/in/krissycela/ Sponsored By: QUO - Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/karagoldin Warby Parker - Get 15% off + Free Shipping when they buy 2 or more pairs of prescription glasses at WarbyParker.com/KARAGOLDIN Check out our website to view this episode's show notes: https://karagoldin.com/podcast/810
Adam Orth chats with Battlefield 6 Creative Director, Thomas Andersson. Together they discuss his path in games from level design to direction; what it takes to lead a team the size it takes to create a Battlefield title; the pillars and core features that drove the mission in the newest entry; how the kinetic movement and destruction work together to create unique and epic moments; and the technical and design challenges present when emphasizing player freedom. This episode is sponsored by: Xsolla Accelbyte Episode Host: Adam Orth Producers: Claudio Tapia and Josh Chu, The Academy of Interactive Arts & Sciences If you enjoyed this episode, please consider subscribing and leaving us a rating and review. Support the show and get all of our episodes early/ad-free: https://bit.ly/4kU34Lt Follow us: linktr.ee/AIAS Please consider supporting game dev students with: AIAS Foundation
Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real GrowthGuest: Lexy Rubin, Owner and Creative Director of Rubin Design Company Host: Julie RigaOverviewIn this episode of the Stay On Course Podcast, Julie Riga sits down with Lexy Rubin, Owner and Creative Director of Rubin Design Company, an award-winning branding agency in South Florida. Lexy is a purpose-driven brand strategist whose career spans NASA internships, New York City corporate branding, and 11 years building her own legacy as a founder.Together, they explore what it truly means to build a brand that connects and stands the test of time. From first impression psychology to the rise of AI in design, this conversation delivers authentic growth strategies for entrepreneurs and business leaders ready to elevate their brand.Your Brand Is Your Business Outfit: The Unspoken Rules of Brand Identity That Drive Real GrowthAbout Lexy RubinLexy Rubin is the owner and creative director of Rubin Design Company, a South Florida-based branding agency offering custom logo design services, brand identity design, and brand strategy consulting nationwide. A graduate of the Rhode Island School of Design, she became the first graphic designer to intern at NASA's Kennedy Space Center, then worked with Bath and Body Works and L'Oreal in New York City.Fun Fact: Lexy's favorite food is Chicken Romano from the Cheesecake Factory.Key Topics DiscussedWhat Is a Brand, Really? Your brand is your business's first impression. It is the outfit your company wears every day. It shapes purchasing decisions, team recruitment, and client trust before a word is spoken.Why Professional Branding Matters in 2026 Working with a professional logo designer or corporate branding agency is your foundation. With AI everywhere, authentic human-crafted brand identity is a genuine competitive advantage. Apple, Nike, and Starbucks invest heavily in branding because perception is everything.The AI Question Every Business Owner Is Asking Can AI replace custom logo design services? Lexy says not at the soul level. There is an emotional and spiritual dimension to brand identity that no algorithm can replicate. Investment in professional brand strategy consulting is more urgent than ever.Branding Trends for 2025 to 2026 Typography is king, with bespoke typefaces driving personality across logos, websites, and cards. Motion graphics are replacing static visuals. Video-first design is now expected. If your brand has not been refreshed in ten or more years, it is outdated.You Are the Brand Your personal leadership presence and business brand are inseparable. In the age of AI cloning, being authentically yourself is your single most powerful asset.Memorable Quotes"Your brand is basically your first impression. It is the outfit your business wears.""The real, authentic version of yourself is going to be craved now more than ever because of AI.""There is a magical recipe to great brand identity: part logic, part skill, part soul."Key TakeawaysYour brand is your foundation. Get it right before you scale.Authenticity is your superpower in a world of AI-generated content.Every touchpoint is a brand moment: your logo, LinkedIn, and background.Refresh your visual identity as trends and audience expectations evolve.You are the brand. Leadership presence and professional branding are inseparable.Connect with Lexy RubinWebsite: www.RubinDesignCo.comLinkedIn and Facebook: Rubin Design CoConnect with Julie RigaWebsite: julieriga.com/leadCoaching: Learn more about leadership coaching and transformation#BrandIdentity #StayOnCourse #AuthenticLeadership #PurposeDrivenBusiness #BrandingTips2026Subscribe to Stay On Course wherever you listen to podcasts. Share this episode with any business owner who needs to hear this.
Today marks International Women's Day, and it's just a happy coincidence that we have two women who make great whiskies on this week's show. Dr. Emma Walker is the master blender for Johnnie Walker, while Angela D'Orazio is the Creative Director of Whiskymaking for Compass Box. Both have new whiskies out, and we'll hear from both of them on this week's WhiskyCast In-Depth. In the news, Sazerac is looking at expanding in Kentucky with a distillery in default, and the Canadian boycott of American whiskies is a year old and having major impacts on whiskey makers in the U.S.
Dan spoke to David Thurston, Founder, CEO, and Creative Director of Danger Jones, for a webinar he did for Entrepreneur+. Not about hair (obviously) but about why putting your face on your brand is the scariest and smartest thing you can do. Plus, Dan reads and responds to some listener comments. Learn more about your ad choices. Visit megaphone.fm/adchoices
Great marketing does not start with your product. It starts with your customer. In this conversation, I speak with marketing strategist Scott Hornstein about why storytelling, customer research, and trust are the real drivers behind successful brands. Scott shares lessons from decades in marketing, including his work with IBM and major technology launches, and explains how companies often fail when they focus on themselves instead of the people they serve. You will hear how listening to the voice of the customer can reshape messaging, build trust, and unlock growth. Scott also reflects on entrepreneurship, resilience, family, and the mindset required to get back up after setbacks. I believe you will find this conversation both practical and encouraging as you think about how relationships and trust shape business success. Highlights: · Creativity in Queens – Scott reflects on how music and culture shaped his early creativity.04:10 · From Literature to Marketing – His love of books leads him toward storytelling and marketing.12:57 · Learning to Experiment – A mentor teaches the value of trying ideas and learning from failure.20:46 · The Customer as the Hero – Scott explains why marketing must center on the customer.31:48 · Customer Insight Drives Messaging – Research helps reshape a company's message and market entry.41:23 · Resilience Through Setbacks – Scott reflects on perseverance in life and business.50:59 Top of Form Bottom of Form About the Guest: I currently live in Reston VA, my wife and I having moved there to be close to our 2 daughters and our 2 granddaughters. I am an independent business consultant specializing in storytelling – which embraces marketing, research, and content. Family is the most important thing in my life and it has taught me that lasting relationships, business and personal, are steeped in empathy and commitment. I was born in Manhattan on July 25, 1950. My parents soon moved the family to the up-and-coming borough of Queens. I attended the public schools in and around Forest Hills. Writing was always my goal. I graduated NYU as an English major. Upon graduation I traveled, then pursued my (naïve) dream of living as an artist – as a writer, an actor, and a musician. I wrote plays for the brand-new cable industry, wrote for a movie-making magazine, was in several off-off Broadway plays, worked as a pick-up musician. I helped in the office for a former professor to earn subway money. Got tired of starving to death. Took a job with CBS in the Broadcast Center, pulling together the Daily Log for the local station. Then, got hired to answer Bill Paley's mail. Then, I was hired as a marketing manager for Columbia House where I got some of the best advice – keep going. I met this guy from my neighborhood while commuting to my job in Manhattan. Turns our he worked for Y&R and said they were looking for someone. I interviewed and jumped over to agency-side work as an Account Executive, then Account Supervisor, then, going back to my roots, copywriter and eventually Creative Director. The entrepreneurial life has been a roller coaster, but I have been blessed to work with some brilliant people in marketing and sales, and some great companies. It allowed me to understand how I can really help my customers become successful in the long-term. Ways to connect with Scott**:** LinkedIn Medium www.hornsteinassociates.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi everyone, and welcome once again to another episode of unstoppable mindset today. Our guest is Scott Hornstein, although when he came into the Zoom Room, I said, is it Hornstein or Hornstein? And of course, he also understood, because we're both of the same age, and are both fans of Young Frankenstein, who always said that his name was really pronounced Frankenstein. But you know, you have to have to know Gene Wilder for that. But anyway, if you haven't seen that movie, you got to see it. Mel Brooks at his best, but Scott is a marketing person and specializes a lot in storytelling, which fascinates me a lot, because I am a firm believer in storytelling, and I know we're going to have a lot of fun talking about that today. So Scott, I want to welcome you to unstoppable mindset. We're really glad you're here. Scott Hornstein 02:20 Thank you so much, Michael. I have to start by saying I have great respect for your work, and this is really quite a privilege for me. Thank you very much. Michael Hingson 02:32 Well, thank you. You're a long way from where you were born, in New York, in Manhattan. Now you're in Reston, Virginia, but that's okay. Well, you're not that far. It's just a short train ride, a few hours. Scott Hornstein 02:41 I That's true. That's true, although with that particular train, you can never be sure exactly how long it's going to be good Michael Hingson 02:52 point, yeah, yeah, good point. It is one of the things one has to deal with. But that's okay. But, you know, I've taken that train many times, and I've taken the the Metro liner as well, and also just the regular train. And I like the trains. I enjoy the train. I wish we had more of them out here. Scott Hornstein 03:15 I do too. I when it a long time ago in business, when I had a client here in DC, and I was living in Connecticut, I started taking the train, and it was so superior to flying. Oh yeah. And then recently I was, as I was mentioning to you, I was in Germany and taking the trains there is just wonderful. It's so superior. Michael Hingson 03:47 Yeah, I wish we would have more of them out here. If I, for example, want to take a train to San Francisco from where I live in Victorville, the only way I can do it is to take a train at roughly four in the morning to Los Angeles and then transfer on a train to go to San Francisco, which is no fun. I'll fly because it's it's kind of crazy, but I like the trains, and wish we wish we had more of them all over, and wish more people would use them. It's a lot better than driving, and it's a lot more pleasant. When I lived in the east, there were any number of times that I knew people who would travel from like Bucks County in Pennsylvania to New York Wall Street people, and they would go two, two and a half hours on the train every day and back again. And they formed discussion groups or other sorts of things. They they made it a part of their regular day, and it was there was nothing to them to do that. Scott Hornstein 04:54 And to them, I say, God bless. I am not in love with commuting, right? Yeah. Michael Hingson 05:00 Well, I understand that. I appreciate that, but they, they did well with it, and so good for them, or, as I would say in Australia, good on them. But you know, well, why don't we start tell us a little bit about you, maybe growing up in the early Scott and all that stuff. Let's start with that, sure. Scott Hornstein 05:21 First one brief aside about Young Frankenstein when I was living in Connecticut, I would go to the theater in Stanford, and for one performance, my tickets were at the will call, so I went up to the ticket booth, gave them my name, and the woman be on the other side of the iron bars keeps throwing her head to the side, wanting me to look over to my left, and I finally look over to my left, and there's Gene Wilder. Oh my gosh. What an enormously tall individual, very gracious, very nice. In any case, yes, Michael Hingson 06:06 with him, did you? Did you talk with Scott Hornstein 06:09 him just for a moment, just for a moment, you know, just Mr. Wilder, how nice to meet you. And he said a couple of nice things. And that was about it. Still, we all went to see the to see the show. Still, it was quite a thrill for me. What show I do not. Oh, that was, oh, no, excuse me. That was the the madness of King Charles, madness of King George. King George. But he was quite mad, and the play is excellent, excellent. Well, anyway, in any case, I grew I was born in Manhattan. I spent the first couple of years of life on the west side. I don't remember much of that. But my parents quickly moved us out to Queens, which at that point was rather undeveloped. You could get a lot more for your money, and we have lived in an apartment building. And around our apartment building was nothing but empty lots. It was just not developed yet. But it was a great place to grow up because the there was so much going on in those years and so much so much music that was going on. The first recollection I have, in light of all the talk about vaccines and healthcare and all of this is I really remember that polio was a real thing there, and I remember kids with the braces on their legs. And I remember that when one of my friends got chicken pox, that the mothers would get us all together and have a play date so that we got chicken pox too. Okay, but it was, Michael Hingson 08:20 I'm sorry, remember, I remember getting the polio vaccinations, even starting in kindergarten, Scott Hornstein 08:24 yes, yes. And it was such a remarkable thing at that time. We all thought it was like a miracle. And, and Jonas Salk, I mean, he was like, such a hero, yeah. The other thing, so I, we were out in Queens, in an area that's the larger area is called Forest Hills, and it was, it was a great place, because the the whole museum, whole music scene was just exploding. So I'm moving on until my junior high school and high school years, and it was just all over the place. Yes, we were playing in bands, but also there were these wonderful venues to go to. And there was the subway. If my parents only knew where I really was, we would get on the subway, go down in the village, go to all the cafe bar Gertie spoke city, all these places to hear the this wonderful mind changing music. And by mind changing, I don't mean drugs. I mean mind changing that it was, it was just everything in life. Michael Hingson 09:57 And there's nothing like hearing a lot. Music, Scott Hornstein 10:01 even to this day, it's my very, very favorite thing to do. Yeah, and so many musicians and artists came out of that area. I not being one of them. But it was so exciting. Michael Hingson 10:27 I remember when we lived in New Jersey, and I would commute into New York. I heard, for example, even then, and it was in like 96 to beginning of 2002 Woody Allen on Monday night would play his clarinet somewhere. And less, less, Paul was still doing music and playing music at the meridian ballroom. And you can even take your guitar in and he would sign it for you Scott Hornstein 10:55 the it was Joe's Pub. Woody Allen would right. And I went there a couple of times to see him. Of course, it was so pricey that we had to kind of sneak in have one beer, yeah, Michael Hingson 11:16 but still, it was worth doing. Scott Hornstein 11:19 And then they Yeah, and they were great clubs. I think that was, there's certainly the blue note for jazz that I went to a lot. And then there in Times Square, there was iridium, which was where I was able to see Les Paul, right? And many of those greats. Michael Hingson 11:42 Yeah, I never did get to go and get my guitar signed, and now it's too late. But oh, well, do you play? I play at it more than anything else. My father, I think, even before the war, before World War Two, or somewhere around there anyway, he traded something and got a Martin grand concert guitar. Oh, still, I still have it. That's wonderful. What a wonderful sound it is. Scott Hornstein 12:15 What a wonderful story. Yes, I play as well. I And growing up very early on, I decided I wanted to be Ricky Nelson. Oh, there you go. But I quickly learned that I was not going to be Ricky Nelson. However, the guy that was standing behind him playing guitar, now that might be something that I could do. So yes, so I picked it up, and I played in all the bands and then, which quickly taught me that I was not cut out for rock and roll, that I wasn't very good at it, but it led me into many other avenues of music, certainly listening, certainly being part of that scene, I'd go see friends of mine who could play well rock and roll and And that was so exciting for me. And then I, I played in pickup bands through college. So on a weekend night there would be a wedding, Bar Mitzvah, and this guy, I forget his name, piano player, he he got all the gigs and Howie was the first choice for guitar, and if Howie wasn't available, they'd call me. Michael Hingson 13:47 There you go, hey. So second choice is better than no choice. Absolutely. Scott Hornstein 13:54 I i enjoyed it thoroughly and that they paid me money to do this. There you go, right, inconceivable to me. Michael Hingson 14:05 So what did you major in in college? Scott Hornstein 14:10 Well, I started off majoring in biology, and there you go. And why I chose biology is is a mystery to this day, it didn't last long. I cycled through a number of things, and I graduated with a degree in literature, in English, particularly American literature, which is not quite the same as learning a trade. But you know it, it was consistent with with who I was at that time. I was the guy who, if he went out the door, would have two books with him, just in case I finished one. I didn't want to be left at sea, so a voracious reader couldn't stay away from the theater. So it was very consistent with who I was and and it was good for me, because I think through things like like literature and fiction and biography, you learn so much about the world, about how different people are confronted with challenges, how they process their lives, how they overcome these challenges or not or not, it just exposes you to so much. Michael Hingson 15:49 Yeah, and so I'll bet you had some challenges finding some sort of real, permanent job after getting a degree in English? Scott Hornstein 16:03 Yes, I did. But when I got out the idea of it didn't cross my mind that people actually would not earn a great living by being just an artist. What did I want to do? I wanted to write. I wanted to be involved in music. I wanted to act. I did all these things until the point when I got thoroughly fed up with being poor, with not having a dime in my pocket. Ever starving to death is, is sort of what you would call it. Yeah, yeah. You know, I did. I have modest success. Yes, I was able to keep myself off the streets, but no, it was no way for a career. It was no way to even be able to afford your own apartment, for gosh sakes. So I from there i i had done a lot of promotion for the different things that I was involved in, trying to get audiences, trying to get awareness of what I was doing, and that led me to have some contacts inside of CBS. And when I started looking for a job, I started talking to these folks, and they offered me a job. So here I was, and actually gainfully employed. Michael Hingson 17:44 What was the job? Well, I Scott Hornstein 17:47 was sort of a gopher for my first job. Mostly what I did was type, but I do have one good story for you. So I was down in the depths of the CBS Broadcast Center, which is all the way on the west side of 5017 and it's an old milk factory, so which they had converted to broadcast purposes. And so there were long holes, and the halls would always slope down. And there was one day where I was late for a meeting, and I came running down the halls, and there are always these swinging doors, I guess, for in case there's a fire or something, and I'm bursting through the doors, and I go running, and I burst through the next set of doors, and I'm running, and I burst through the next set of doors, and I knock this guy right on his bum. I pick him up, I dust him off. I say, I am so sorry. He says, Don't worry about a thing. It's all fine. I continue running. A friend of mine grabs me and says, Did you see Paul Newman? Michael Hingson 19:10 There you are. Scott Hornstein 19:12 So I have the unique entry on my resume of knocking Paul Newman to the ground. Michael Hingson 19:22 I Well, at least he was civil and nice about it. Scott Hornstein 19:26 He was very nice about it, though. Yeah, so I worked there and then through my writing, because I was writing for a film magazine at night, which, of course, didn't pay a cent, not a cent, but I got to go to all the premiers, and I got to meet all the people and interview all the people so whatever. So through that, I was able to go over to the main building and answer letters for Bill Paley, who was the. Michael Hingson 20:00 Chairman, Chairman, I said, Yes, right, Scott Hornstein 20:02 and it was my job to explain to everybody why Mr. Paley, I never called him, Bill, never, nobody, no, no, why he was right and they were wrong. That was my job, and that I did that for a little while, I can honestly say that I enjoyed having money in my pocket, but that was not the most fulfilling of jobs, and from there, I was able to go over and get my first marketing position, working for the Columbia record and tape Club, which was part of CBS Records at that time. And when I Ben or Dover was the president of Columbia House at that time, and when he made me the offer, he gave me one of the great life lessons that I've I've ever had. And he said, Scott, if you sit in your office and you do exactly what I ask you to do, and you do it on time, and you do it perfectly, we are not going to get along. But if you are out there and you're trying this and you're trying that, and this works, and that doesn't work, but you get up and you keep trying, we're going to be fast friends. Interesting. Yeah, yeah. That's something that has stayed with me my whole life. One of the great pieces of advice that I've ever gotten, Michael Hingson 21:57 well the for me, what's fascinating about it is thinking about how many people would really do that and allow that to happen, but it's really what more people should be doing. I've I've always maintained that the biggest problem with bosses is that they boss people around too much, rather than encouraging them and helping them and using their own talents to help people be more creative. When I hire sales people, the first thing I always told them was, well, the second thing because the first thing I always told them was, you need to understand right up front if you're going to sell here, you have to learn to turn perceived liabilities into assets. And that's got a story behind it. But the second thing that I always talked about was my job isn't to boss you around. I hired you because you convinced me that you're supposed to be able to do the job, and we'll see how that goes. But you should be able to but my job is to work with you to figure out how I can use my talents to help you and to enhance what you do to make you more successful. And the people who got that did really well, because we usually did things differently, and we both learned how to figure out and actually figure out how to work with each other and be very successful. But the people who didn't get it and wouldn't try that, generally, weren't all that successful. Scott Hornstein 23:26 Not terribly surprised, sir. You know, I think that people miss the the humanity of all this. And that if we bring our respective strengths and work together, that it's going to be a more complete and more successful whole than if I try and dominate you and tell you what to do, right, just that hasn't been a successful formula for me. I have never done well with people who tried to tell me exactly what to do, which is probably why I went out on my own. Probably why, in the greater scheme of things that I I did well, working for people from Columbia House. I met this guy on the train, and we got friendly, and he said he worked for an advertising agency, and they were looking for somebody would I be interested in interviewing? And this was with the young and Rubicon. And I did get the job, and I did work my way up to an account supervisor. And then i i said, i. Hate this, and I went back to be a copywriter and worked my way up to be a creative director. But, you know, I went on my own on January 1 of 86 and it was like a liberation for me, because at that point there was a new a new president of the division that I worked for, and he was not a nurturing individual. He was more of the dominant kind of you'll do what I tell you to do. Didn't sit well with me at all, and I had the opportunity to go on my own. So I I packed up my dolls and dishes, and I walked in on January 2, and I said, Bill, I quit. Michael Hingson 26:02 There you go. Was it hard for you to do that? Scott Hornstein 26:11 You know, at that point? So I here I am. I'm a creative director. I got the office on Madison Avenue, and I'm doing freelance all over the place, not only because it was extra money, but because it was it was fueling my creativity. It was giving me something back. It was fun. And I really like to have fun. I have so much fun working with people and that interaction that that humanity, the spark of humanity. So I was doing a lot of freelance, and I wrote this proposal for this one design group who was near where I was living at that time, and it got sold. So they said, Do you want to you want to work on it? And at that point in my life, I didn't have any responsibilities. I had a studio apartment there that was real cheap. And I said, If I don't try this now, yeah, I don't think I'll ever try it. So that's what I did. I quit, and I walked out the door into the great unknown, Michael Hingson 27:39 and the entrepreneurial spirit took over. Scott Hornstein 27:43 It did, and it worked well for about six, seven months, and then we got to the summertime, and I couldn't get arrested for a while. But you know, you have to take it one day at a time. And I figured, all right, well, let's just be open and network and see what's going on. It's not the time to quit. It's not the time to go back and get a job. And I was fortunate in that I was sitting at the desk one day, and this one guy called me, and I had met him before his folks ran one of the biggest, or actually the biggest, telemarketing agency in New York at that time, and I had met, met this fellow, and he said, I got this project. I've been asking around for creative source, and three people gave me your name. So I figured, well, let's go talk. And that turned into a very, very good situation for me, it gave me a lot of responsibility and a lot of leeway to take all the things that I had learned and put them in service of my client and I had a ball. I loved it. The only thing I didn't love was the and I did love this for a while was the constant travel. Now, everybody doesn't travel, and they're all sitting in their rooms at home, looking at screens. But that was that was a great opportunity for me to to spread my wings and to take and I learned so much one of the. Initial assignments I had was for IBM and IBM at that time was, was Mount Olympus. Oh my gosh, working for IBM, and I worked in tandem with this research group. We were all working on the introduction of the IBM ThinkPad and what these folks, they had a methodology they called voice of customer research, which was a qualitative research we're talking to decision makers from a carefully prepared Interview Guide to come up with the attitudes, the insights that we could put together to to come up with a solution. And I was fascinated by this of how to tap into what what the customer really wants by talking to the customer. How unusual. Michael Hingson 31:16 What a concept. Oh yeah. I mean Scott Hornstein 31:19 then and now, it's still the operative phrase of this would be a wonderful business, business, if it wasn't for all those annoying customers and and this just turned that on its head. That's another thing that I learned that has stayed with me through my entire career, is that for the the storytelling, and what I mean by storytelling is, is two things. Is, first, you know all your stories are going to come from what you consider to be your brand, but if you're not developing your brand according to the wants, the needs, the desires, the expressed future state that your Customers want, then then you're wide of the mark. So I was able to bring this in, and I think do a much better job for my customers. Now, the way that relates into storytelling is that you're you're able to take what you do and put it into the story of how your customer succeeds with the hero in the hero's journey, is Michael Hingson 32:55 your customer, your customer? Why do you think that is such a successful tactic to use, Scott Hornstein 33:02 because everybody else is completely enamored of themselves. When other companies craft their their brand, it's mostly because why they think they are special and what their vision tells them is their future. And quite frankly, most customers really don't care when, when a new customer first confronts you and your brand. They ask three questions, who are you? Why should I care? And what's in it for me? And if you can't answer those, if the story that you tell whether complete or in fragments or in in different parts according to where they are on their consideration journey. It doesn't resonate. It doesn't resonate. Hey, I have the best technology out there. I have brilliant people working on this technology. And guess what? Your technology? Somebody will eat your technology in 18 months, and I don't care, I want to know. What does it do for me? Michael Hingson 34:28 Yeah, as opposed to saying, After asking enough questions, I have technology that will solve this problem that you have identified. Let me tell you about it. Is that okay? Exactly? Scott Hornstein 34:44 Yeah, exactly. And as odd as it sounds, that helps you to stand out in the field, in a crowded Michael Hingson 34:55 field, it does, but it's also all about the. Relating to the customer and getting the customer to establish a rapport and relating to you. And when you, as you pointed out, make it about the customer, and you talk in such a way that clearly, you're demonstrating you're interested in the customer and what they want they're going to relate to you. Scott Hornstein 35:24 There's two, two things in there that, well, there's a million things in there that are particularly true. And the first is not only recognizing and and internalizing the goals of your client, but also opening yourself up and saying, these are people. These are humans. And the other real distinguishing fact that a lot of people don't either realize or embrace is that in business to business, and I've spent most of my life in business to business, it's all personal. It's all about personal connections. It's all about trust. And call me crazy, but I am not going to trust a machine. I will have confidence in technology, but my trust is going to be placed in the human through this, one anecdote that that is has really impressed me is that I was doing one of these interviews once, and I was talking to the CEO of of this company. And I said, Well, you know, I of course, I'm working for company A and you've been a client for a long time. What's, what's the greatest benefit that you get from this company? And without hesitation, he said, our salesman. Our salesman is part of our team. He understands who we are, he knows what we need, and he goes and he gets it. So that kind of that, to me, has always been a touchstone on things. Michael Hingson 37:43 Well, the fact that the salesman earned that reputation, and the President was willing to acknowledge it is really important and crucial. Scott Hornstein 37:56 And within that, I would say the very important word that you used is earn. You need to earn that trust. Sure it doesn't come just because you have brilliant technology. It's all people. It's all personal, all people. Michael Hingson 38:20 And that's success, the successful sales people are people who understand and work to earn trust. Scott Hornstein 38:32 Well said, and I think that particularly in this age of accelerating remoteness, that this concept of earning the trust and the person to person becomes a compelling competitive differentiator. And I think that that telling the story of of how you make your customers successful, of the role you play, of where you're going, this allows you to bridge some of those troubled waters to people who are sitting remote. It helps you to open your ears you know where you're going, so you can listen, yeah, Michael Hingson 39:40 well, and that's an extremely important thing to to keep in mind and to continue to hone, because bottom line is, it's all about, as I said, trust, and it certainly is about earning, and that isn't something you. First, it's something that you understand. Scott Hornstein 40:04 It's a gift that can only be bestowed on your customer. You can want it, but they're the only ones who can give you. Your brand is the meal you prepare. You but your reputation is the review, right? So, yeah, you gotta earn that trust. Michael Hingson 40:32 So how long so you you own your own company? How long has the company been in existence? Scott Hornstein 40:40 I Well, let's see. I went on my own on January 1 in 1986 and I am still without visible means of support. Michael Hingson 40:58 Well, there you go, same company all along, huh? Scott Hornstein 41:03 I Yeah, you know, do different work with different people, sure, but yes, it's still me. Michael Hingson 41:13 It's still, do you actually have a company and a name or anything like that? Scott Hornstein 41:17 I did. I did for a long time. I operated under Hornstein associates, okay, and recently I have dropped that and I just work as myself. I think that I had employees, then I had expandable, retractable resources then, and I'm not so interested in doing that right now. I am interested in working as and I love working as part of a team. Collaboration is my middle name. I might not have put that on my resume, but yeah, and I'm just, I'm really just interested in being me these days. Michael Hingson 42:13 That's fair. There's nothing wrong with that. No, well, in your current role, what do you think is the greatest contribution you've made to your clients, and I'd love an example, a story about that. Scott Hornstein 42:28 I would love to tell you a story. Oh, good. So one of my clients is a manufacturer. And they manufacture of all things, barcode scanners, as you would use in a warehouse and in a warehouse, absolutely everything, including the employees, has a barcode. Theirs is different than the the ones that you would normally see, the ones that like have a pistol grip. These are, these are new. It's new technology. They're ergonomically designed. They sit on the back of your hand. They're lightweight. They have more capabilities. They're faster and more accurate. Well, that sounds like sliced bread. However, they had a big problem in that all the scanners in all the warehouses come from the titans of the universe, the Motorola's, the great big names and these great, you know the old saying of Nobody ever got fired for buying IBM. Well, you know, if they need more scanners. Why would they go elsewhere? They just go back and get the same thing. So the the big problem is, is how to penetrate this market? And we did it. I worked with them in a number of ways. The first way was to conduct interviews, qualitative interviews, with the executive team, to come up with their their brand. What did they think? What did they think that was most important? And they said, clearly, the productivity gains, not only is this faster, not only can we prove that this is faster, but the the technology is so advanced that now we can also give you. Information from the shop floor. Well, then we talked to their their partners, who were already selling things into these warehouses. And we talked to a number of companies that were within their ICP, their ideal customer profile, I think that's very important to be prospecting with the folks who can make best use of your products and services. And what we found is that it wasn't just the productivity, it was that we solved other problems as well, and without going heavily into it, we solved the a big safety problem. We made the shop floor more secure and safer for the workers. So we changed the message from Warehouse productivity to the warehouse floor of making each employee safer, able to contribute more and able to have a better satisfaction, and that we were able to roll out into a into great messaging. The initial campaign was solely focused on the workers, and our offer was We challenge you to a scan off our scanners, against yours, your employees, your products, your warehouse. Let's have a head to head competition, because we then knew from these interviews, from working with the partners, that once these employees got the ergonomic the lightweight, ergonomic scanners on their hands, and realized how much faster They were, and how much safer that they were, that they would be our champions. And in fact, that's what, what happened. I can go deeper into the story, but it it became a story. Instead of coming in and just saying, boost your productivity, it's the scanners work for your your overall productivity. It helps you to keep your customers satisfied, your workers, one of the big problems that they're having is maintaining a stable and experienced workforce, this changed the characteristic of the shop floor, and it changed the character, how the employees themselves described their work environment. So we were able to take that and weave a story that went from one end of the warehouse to the other with benefits for everybody in between. So you said, What is the the one you said, the greatest benefit, I would say the contribution that I'm most proud of, it's that it's to recast the brand, the messaging, in the form, in the shape of the customer, of what they need, of helping them to achieve the future state that they want. And I'm sorry for a long winded answer, Michael Hingson 49:10 yes, that's okay. Not a not a problem. So let me what would you say are the two or three major accomplishments or achievements in your career, and what did they teach you? Scott Hornstein 49:26 Well, you know, I think the the achievements in my career, well, the first one I would mention was incorporating that, that voice of customer research, bringing the customer to the planning table, letting the executives, the sales people, the marketers, unite around, how does the customer express their hopes, their dreams, their challenges? I would say the second. Uh, is this idea of taking all of the content of all of the messaging and and unifying it? Some people call it a pillar view. I call it storytelling, of relaying these things so that you are giving your prospects and your customers the information that they need when they need it, at the specific point in their consideration journey, when this is most important, and it might be that a research report for a prospect that talks about some of the challenges in the marketplace and what's being done, it might be as simple for a customer as a as a video on how do you do this? You know, how do you screw in a light bulb? Oh, here it is. Everybody's used to that. The the third thing, and, and this is something, forgive me, for which I am, I am very proud, is that now I take this experience and this expertise, and through the organization called score, I'm able to give this back to people who are are trying to make their way as entrepreneurs Michael Hingson 51:35 through the Small Business Administration. And score, yes, Scott Hornstein 51:40 very proud of that. I get so much for from that. Michael Hingson 51:46 Well, what would you say are maybe the two or three major achievements for you in life, and what did you learn? Or what did they teach you? Or are they the same Scott Hornstein 51:57 I did? Well, I would say they're they're the same, and yet they're a little bit different. The first one is, is that it's only very few people who lead the charmed life where they are never knocked down. I'm not one of those people, and I've been knocked down several times, both professionally and personally, and to get back up, I to have that, and you will forgive me if I borrow a phrase that indomitable spirit that says, no, sorry, I'm getting back up again. And I can do this. And it may not be comfortable and it may not be easy, but I can do this. So there was that I think that having kids and then grandkids has taught me an awful lot about about interpersonal relationships, about the fact that there isn't anything more important than family, not by a long shot, and from these different things. I mean, certainly, as you I was, I didn't have the same experience, but 911 affected me deeply, deeply and and then it quite frankly, there was 2008 when I saw my my business and my finances sort of twirl up into the sky like like the Wizard of Oz, like that house in the beginning, Michael Hingson 54:09 but still, Scott Hornstein 54:16 And I persevere, yeah. So I think that that perseverance, that that focus on on family, on humanity. And I would say there's one other thing in there, is that. And this is a hard one. Observation is that I can't do anything about yesterday, and tomorrow is beyond my reach, so I I have to take Michael Hingson 54:56 today, but you can certainly use yesterday. As a learning experience, Scott Hornstein 55:01 I am the sum of all my parts, absolutely, but my focus isn't today, and using everything that I've learned certainly. You know, I got tongue tied there for just a minute. Michael Hingson 55:19 I hear you, though, when did you get married? Scott Hornstein 55:25 I got married in 87 I I met my wife commuting on the train to New York. Michael Hingson 55:35 So you had actually made the decision to could to quit and so on, before you met and married her. Scott Hornstein 55:43 No, no, I was, I was I met her while I still had a job in advertising. That's why I was commuting to New York. And you know, in the morning there was a bunch of us. We'd hold seats for each other and just camaraderie, yeah, you know, have our coffee. Did she? Did she work? She did she did she was she joined the group because she knew she had just gotten a job in New York. And of course, for those who don't know New York? When I say New York, I mean Manhattan, the city. Nobody thinks of any of the boroughs Michael Hingson 56:27 as part of New York. Scott Hornstein 56:31 And yeah, I and one day gone in, she fell asleep on my shoulder, and the rest is history. There you go. Michael Hingson 56:41 What So, what did she think when you quit and went completely out on your own? Scott Hornstein 56:48 I you know, I never specifically asked her, but I would think that she would have thought that maybe I was not as solid, maybe not as much marriage material, maybe a little bit of a risk taker. I did not see it as as taking a risk, though, at that time, but it was actually great for us, just great for us. And yeah, met there, and then I quit. Shortly thereafter, she was still commuting. And then things started to just take off, yeah, yeah, both for my career and for the relationship, yeah. Michael Hingson 57:51 And again, the rest of course, as they say, is history. Scott Hornstein 57:56 It is. And here I am now in Reston, Virginia, and we moved to Reston because both daughters are in close proximity, and my two grandchildren. And you know, am I still confronted with the knock downs and the and the get up again. Yeah, the marketplace is very crazy today. The big companies are doing great, the mid size companies, which is my Market, and it's by choice, because I like dealing with senior management. I like dealing with the people who make the decisions, who if we decide something's going to happen, it happens and and you can see the impact on the culture, on on the finances, on the customer base. These guys are it's tough out there right now. Let me say that it's it's tough to know which way to go. This doesn't seem to be anything that's sure at the moment. Michael Hingson 59:11 Yeah, it's definitely a challenging world and and then the government isn't necessarily helping that a lot either. But again, resilience is an important thing, and the fact is that we all need to learn that we can survive and surmount whatever comes along. Scott Hornstein 59:33 And let me just throw in AI that is a big disruptor at the moment that nobody actually knows Michael Hingson 59:43 what to do with it. I think people have various ideas there. There are a lot of different people with a lot of different ideas. And AI can be a very powerful tool to help but it is a tool. It is not an end all. Um. Yeah, and well said, I think that, you know, even I, when I first heard about AI, I heard people complaining about how students were writing their papers using AI, and you couldn't tell and almost immediately I realized, and thought, so what the trick is, what are you going to do about it. And what I've what I've said many times to teachers, is let students use AI if that's what they're going to use to write their papers, and then they turn them in. And what you do is you take one period, and you call each student up and you say, All right, I've read your paper. I have it here. I want you now to defend your paper, and you have one minute, you're going to find out very quickly who really knows what they're talking about. Scott Hornstein 1:00:47 That, in fact, is brilliant. Michael Hingson 1:00:49 I think it's a very I think it's a very powerful tool. I use AI in writing, but I use it in that. I will use it, I will I will ask it questions and get ideas, and I'll ask other questions and get other ideas, and then I will put them together, however, because I know that I can write better than AI can write, and maybe the time will come when it'll mimic me pretty well, but still, I can write better than AI can write, but AI's got a lot more resources to come up with ideas. Scott Hornstein 1:01:21 It does. It does. And with that, it's a fantastic tool. The differentiator, as I see it, for most of my stuff, is that AI has read about all this stuff, but I've lived it, so I'm going to trust me at the end, Michael Hingson 1:01:45 and when I talk about surviving the World Trade Center and teaching people what I learned that helped me in the World Trade Center, I point out most people, if there's an emergency, read signs and they're told go this way to escape or to get out or do this or do that, but there's still signs, and they don't know anything. I don't read signs, needless to say, and what I did was spent a fair amount of time truly learning all I could about the World Trade Center where things were, what the emergency evacuation procedures were what would happen in an emergency and so on. And so for me, it was knowledge and not just relying on a sign. And so when September 11 happened, a mindset kicked in, and we talked about that in my my latest book, live like a guide dog. But that's what it's about, is it's all about knowledge and truly having that information, and that's what you can trust. Scott Hornstein 1:02:48 I'll give you a big amen on that one. Michael Hingson 1:02:52 Well, this has been a lot of fun to do. We've been Can you believe we've been doing this an hour? My gosh, time, I know having fun. Scott Hornstein 1:03:03 It's fun. And I would say again, in closing, I just have enormous respect for what you've accomplished, what you've done. This is been a great privilege for me. I thank you very much. Michael Hingson 1:03:19 Well, it's been an honor for me, and I really value all the comments, the advice, the thoughts that you've shared, and hopefully people will take them to heart. And I would say to all of you out there, if you'd like to reach out to Scott, how do they do that? Well, there you go. See, just, just type, well, right? Scott Hornstein 1:03:42 That's it. If you, if you sent an email to Scott dot Hornstein at Gmail, you'll get me. Michael Hingson 1:03:56 And Hornstein is spelled Scott Hornstein 1:03:58 H, O, R, N, S, T, E, I, Michael Hingson 1:04:03 N, and again, it's scott.hornstein@gmail.com Scott Hornstein 1:04:09 that's that's the deal. There you go. Well, find me on LinkedIn. You can find me on medium. I'm all over the place. Michael Hingson 1:04:18 There you are. Well, I hope people will reach out, because I think you will enhance anything that they're doing, and certainly trust is a big part of it, and you earn it, which is great. So thank you for being here, and I want to thank all of you for listening and watching us wherever you are. Please give us a five star review and a rating and but definitely give us a review as well. We appreciate that. If you know anyone else who ought to be a guest, Scott, you as well. We're always looking for more people to have on, so please introduce us and Scott. If you want to come on again, we can talk about that too. That'd be kind of fun. But I want to thank what I want to thank you again for being here. This has been fun, and I appreciate you being here with us today and and so thank you very much for doing it. Scott Hornstein 1:05:07 My all the pleasure is all mine. Michael Hingson 1:05:14 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
Reimagining Justice: Exploring Texas Innovations in Mental Health
In this episode, we are joined by Rosie Medina, the El Paso County Juvenile Probation Department Chief Juvenile Probation Officer, Stephen Ingle, the Co-Founder and Creative Director of Creative Kids Art, and Andres Garcia, the El Paso County Juvenile Probation Department Detention Unit Manager. They tell us about Project TAP (Transformative Art Program), an initiative based at El Paso Juvenile Probation in collaboration with Creative Kids and Big Brothers Big Sisters of El Paso that brings art lessons to teens in juvenile detention.Watch the Project TAP documentaryIf you have an innovation in mental health that you'd like to see on the podcast, email JCMH@txcourts.gov with the subject line "Reimagining Justice."*Disclaimer: The views, thoughts, and opinions expressed are the speaker's own and do not represent the views, thoughts, and opinions of the JCMH, the Supreme Court of Texas, or the Texas Court of Criminal Appeals. The material and information presented here are for general information purposes only.
How does a former power-plant project manager and biotech entrepreneur end up building a six-figure luxury handbag house? In this episode of Mind Your Business, Abel Richard Bullock, Founder & Creative Director of Abel Richard joins the Breakfast Show to discuss the thinking behind merging precision engineering with Italian craftsmanship, why his bags take around 1,000 hours to make, and how a new brand positions itself at the ultra-high end from day one.See omnystudio.com/listener for privacy information.
Send a textLearn how to use AI image generation tools like Midjourney, Nano Banana Pro, and Flora to create stunning visuals, thumbnails, product photography, and brand assets — all with a creative director's workflow. Jamey Gannon breaks down his exact process for mood boarding, reference-based prompting, consistent character generation, and multi-tool workflows that separate professional AI creatives from beginners.Whether you're building a brand, designing YouTube thumbnails, creating e-commerce ad creative, or exploring AI-powered design for the first time, this episode gives you a repeatable system rooted in taste, visual references, and iterative editing — not prompt engineering hacks. You'll see live screen-shared demos of real client projects, product shoots, and branding workflows.Subscribe for more conversations on building with AI, creative strategy, and online business.#aidesign #CreativeDirector #MidjourneyWorkflowTIMESTAMPS00:00 – Why Mood Boarding Is the Most Important AI Skill02:22 – How to Make AI YouTube Thumbnails That Stand Out04:01 – Flora App Walkthrough for AI Image Editing06:24 – Using Nano Banana Pro for Realistic Face Swaps09:17 – Why Reference Images Beat Long AI Prompts13:45 – How to Use Nano Banana Like Photoshop16:27 – AI Tools Explained: Models vs Wrappers vs Fine-Tunes21:28 – AI Product Photography Workflow for E-Commerce26:32 – Building a Full Brand Identity With AI Tools36:57 – Why Figma Still Matters in the Age of Vibe Coding39:43 – How to Develop Creative Taste as a Designer50:43 – The AI Creative Director Course on MavenCHECK OUT JAMEY'S COURSE: https://www.buildmyaesthetic.com/Connect with Jamey! https://x.com/jameygannonConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala
Send a textIn this week's episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today's relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today's fragmented media landscape.Podcast Breakdown:00:00 - 03:25 Introduction, Sibling dynamics & Creative roots03:26 - 09:40 Adventure, Parenting & Growing up Australian 09:41 - 17:17 Finding advertising & Going global17:18 - 23:06 Navigating a fragmented landscape23:07 - 29:16 AI, Data & Cultural relevance 29:17 - 37:55 Alignment, Emotion & Impact 37:56 - 52:44 Cultural moments & The future of storytelling
Today, we are stoked to welcome Chad Hogan to the program! Alex's mentor, first boss, and only creative director ever, Chad, hired Alex as a Junior Designer at vitaminwater, where they both flourished.Chad tells us about his journey. Inspired as a kid discovering skateboarding and hip-hop at their early stages, inspiring him to make zines. He was a part of the club scene in NYC as a teen and was on the forefront of the Rave culture when he moved to the city in the 90's. Chad's design career started at the New York office of the British Design Firm The ATTIK, which brought graphics from Rave Culture to big mainstream brands. He went on to design records for Bad Boy and later Rawkus before a stint at Rocawear. Chad became Creative Director at Vitamin Water, where he linked up with Alex. Today, Chad runs Chandler Farms, where he designs commercial and residential spaces. Chad is an absolute legend. He's been at the forefront of culture his entire life, and we were so fired up to have him on the show! He may be the coolest dude ever. Enjoy!
In this episode, we host special guest Tim Stoltenberg, the Creative Director of Dad's Garage (www.dadsgarage.com) - the legendary Atlanta-based improvisation team. From Tim we learn about:How improv skills are not about being funny, but about listeningUsing improv to solve problems togetherListening to understand, instead of to respondUsing “yes and..”Avoiding bulldozingUsing silenceAnd a deep discussion of the meaning of the word portmanteau.Be sure to check out Dad's Garage!
Falk Eumann is the Executive Vice President of Creative, North America at WongDoody (a global creative technology agency and Infosys company), based in New York City. An Executive Creative Director with over 15 years of international experience in digital, he blends technology, design, human-centered storytelling, and innovation to bring brands to life—focusing on purpose-driven work, next-gen tech (including AI & creativity), and immersive experiences.He joined WongDoody in 2025 as Executive Creative Director, North America, after roles like Creative Director at Monks (leading campaigns such as Dragonfly) and Founding Partner/Executive Creative Director at Caviar. Fluent in English and German, he's passionate about pushing creative boundaries, has spoken on AI in creativity (e.g., WongDoody's Creative AI initiatives), and is active in pitching ideas for events like SXSW 2026.
In this episode, we sit down with Matteo Bellentani, Creative Director and Product Developer at Clarks Originals, the heritage footwear label known for timeless silhouettes and cultural impact.Matteo takes us inside the creative engine of one of Britain's most iconic brands, sharing how he balances innovation with tradition while honoring the legacy of Clarks. From reimagining classic styles to developing future forward collaborations, he reveals the process behind crafting products that resonate across generations and global subcultures. We explore his journey into design leadership, his philosophy on storytelling through footwear, and how cultural movements from music to street style continue to shape the identity of Clarks Originals. Matteo also opens up about product development challenges, sustainability considerations, and what it takes to keep a heritage brand relevant in today's fast-moving fashion landscape.Whether you're a designer, entrepreneur, or simply passionate about culture and craftsmanship, this conversation offers rare insight into the mindset behind one of the world's most enduring footwear brands.
There might only have been 28 days in February, but those four weeks were packed full of exciting news from the pinball world, as you can discover by joining Jonathan from Pinball Magazine and Martin from Pinball News with the latest edition of their Pinball Industry News PINcast.After weeks of delays, Stern Pinball got to launch their new Pokémon game. Based on the hugely popular global franchise spanning console games, mobile games, comics, movies, animated TV series, trading cards and much more, this latest Stern ‘cornerstone' game comes in the familiar three models but includes many unusual features in the artwork, on the playfield and in the software.Meanwhile, there were big changes over at Dutch Pinball Exclusive (DPX) as co-founder of the brand and owner of the game designs, Melvin Brouwer-Williams, splits with manufacturing partner Dutch Pinball. The remaining Alice's Adventures in Wonderland games will still be built, but Alice will be the one-and-only DPX title, while there are further delays announced for the game's topper.It wasn't long before Melvin was back in the spotlight when he was introduced as the new Creative Director at American Pinball, responsible for the development of the rebooted company's upcoming titles.To find out much more about the split with Dutch Pinball and his new role at American Pinball, Martin talked with Melvin to get the inside details of what really happened, the big plans for the new American Pinball, and to also find out what this means for the Retro Atomic Zombie Adventureland and Cuphead games.Over in Italy, the head of Pedretti Gaming gives an interview to a local news site where he talks about the collaboration with Pinball Brothers, where their co-produced games end up, and how they need to transition to appeal to the next generation of players.The show season is in full swing, so there's a review of the recent Pinball at the Beach show, who was there and what they were showing, as well as a look ahead to March's Texas Pinball Festival (TPF).TPF promises to be the first non-trade showing of Stern's new Pokémon, but it will also feature the launch of Hexa Pinball's second title, The Three Musketeers. It's also the only show in the US where you can catch Jonathan and Martin's So You Think You Know Pinball? free prize quiz (Saturday, 5pm). There are plenty of changes at this year's TPF, so to find out more Jonathan and Martin talk to show organiser, Paul McKinney, to discover his personal highlights and find out why you need to be in Frisco for this year's show.There's so much more to report, with another new game launch, more production news, more pinball promotions, and lots of new software updates released.So, get all this and so much more in the latest packed February 2026 edition of the Pinball Industry News PINcast. Download or stream it right now from your favourite podcast supplier.You'll also find it on YouTube and YouTube Music, or you can get it direct from Spotify on the link above, and don't forget you can also subscribe to the PINcast for free to guarantee you get the freshest episode delivered to you every month, the very moment it is released.There will be lots more news and interviews coming out of TPF and other shows throughout the year, so make sure you join Jonathan and Martin each month to ensure you're fully up-to-date with what's happening in the pinball world.After all, it's the podcast the pinball industry listens to.
A deep dive into Nuke 17 exploring BigCat machine learning, native Gaussian splats, the new USD-based 3D system, and how evolving workflows are reshaping the role of the modern compositor.
New Media Show #652 with Rob Greenlee and Lauren Shippen On Episode 652 of the New Media Show, host Rob Greenlee shares a screen with Lauren Shippen, Creative Director at Atypical Artists, to tackle a growing tension in creator media around audio fiction, which is thriving as a storytelling format but is being pressure-tested by the industry's video-first discovery push. Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete. The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today's platforms?” Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic. Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company. Quick answers for creators What is the episode about A practical conversation about protecting audio fiction storytelling while adapting to video-driven discovery across platforms in 2026. Should fiction podcasts become video podcasts to grow Not automatically. The strategy is to keep audio as the core product and use video selectively as a discovery layer when it improves reach without breaking the production model. What is the biggest mistake fiction creators make Trying to solve growth with promotion before fixing story retention fundamentals like onboarding, pacing, cadence, and season design. How should fiction shows think about video? As budget tiers. Start with lightweight discovery assets and only move toward full narrative adaptation if the economics and workflow support it. Topics we cover – Why fiction creators feel pulled between story-first goals and video-first platform expectations – The top growth inputs fiction creators still control, even when platforms shift – Story architecture that drives retention before promotion pacing, onboarding, cadence, and season design – Video pressure: what is real, what is hype, and what creators should ignore – Audio only vs video for fiction when format helps and when it hurts – Budget tiers for video lightweight discovery assets vs full narrative adaptation – Trailers as conversion assets and how to build a simple start here listener path – Why human recommendations still beat algorithm chasing for story shows Community reality checks what to prove before building Discord or fan spaces – Where AI helps scripted storytelling workflows, and where it can damage authorship and trust – A practical 30-day growth plan for fiction podcasters Chapters: 00:00 Story Versus Screen 01:41 Meet Lauren Shippen 03:22 What Counts As Podcast 06:00 Video As Discovery 08:18 Netflix Podcast Strategy 15:30 Monetization And Paywalls 19:48 Apple Video Feed Tension 22:36 Always On Audio Fiction 27:47 Audience Growth Beyond Podcasts 32:50 AI Slop Versus Art 40:21 Sports Analogy For AI 42:38 Why AI Lacks Heart 43:31 Gaming and Interactive Futures 45:03 If Everyone Can Generate It 47:10 The Internet Shapes AI Adoption 48:45 Podcasting as Human Story 51:14 Blurring Fiction and Truth 54:01 Atypical Artist Slate Tour 57:17 Making Shows Work Economically 01:03:54 Producing and Adapting Workflow 01:06:04 Origin Story Bright Sessions 01:10:21 New Projects and Immersive Marketing 01:14:14 Serial Model and Journalism Worries 01:15:38 Fiction Podcast Evolution 01:17:22 Wrap Up and Next Episode Tease Featured projects mentioned The Bright Sessions Rebel Robin 2000 and Late Breaker Whiskey Resource Links: Host: Rob Greenlee [https://robgreenlee.com] The New Media Show [https://newmediashow.com/] Adore Network [https://AdoreNetwork.com] Podcast Hall of Fame [https://PodcastHall.com] Rob on YouTube [https://YouTube.com/@RobGreenlee] Rob on LinkedIn [https://LinkedIn.com/in/robgreenlee] Guest: Lauren Shippen [https://www.laurenshippen.com/] Atypical Artists [https://www.atypicalartists.co/] Book Rob Calendly [https://calendly.com/robgreenlee]The post Can Fiction Story Podcasts Survive Video Push | Lauren Shippen #652 first appeared on New Media Show.
Following their fantastic contribution to the previous episode, Henry is joined by two outstanding guests: Mark Carter, Author, Trainer, Coach, and International Keynote Speaker; and Beza Mickan-White, MC, International Model, Creative Director, and Commercial Actor.Expect an engaging and thought-provoking conversation filled with practical wisdom, inspiring stories and actionable takeaways.Audio production by Rob Kelly.
How did Noon Whistle Brewing create a West Coast IPA with bold hop flavor but none of the harsh bite that turns skeptics away?From late hopping techniques and water chemistry to managing bitterness perception and “yeast afterbite,” the Noon Whistle team discusses how drinkability became their competitive advantage. Paul Kreiner (Co-Owner & Brewmaster), Mike Condon (Co-Owner), and Joe Condon (Marketing & Creative Director) share how that philosophy helped them win gold with an amber lager, experiment with wild fermentation (including beers that “sucked for a year”), and build a brand that balances hype with approachability.0:00 From Session Beers to Gold Medals at Noon Whistle3:20 The Story Behind the Noon Whistle Name6:22 Why They Started With Low ABV Session Beers8:50 How Drinkers Think About ABV vs Taste9:56 What Is “Yeast Afterbite” in Beer?10:36 How Paul & Mike Decided to Open a Brewery11:59 From Homebrewer to Siebel Institute Graduate13:58 Does Chicago Have the Best Water for Brewing?14:54 Would You Taste a Water Profile Change?16:43 How the Craft Beer Business Has Changed in 10 Years18:34 How Noon Whistle Built Wide Distribution in Illinois19:50 Joe Condon's Branding Strategy & Costco Packaging23:44 Describing the “Baby Case” 24-Pack Box29:49 Hop Prism Blue: A Less-Bitter West Coast IPA38:48 Bruski Amber Lager Wins World Beer Cup Gold39:57 Amber Ale vs Amber Lager: What's the Difference?43:06 What It's Like to Win World Beer Cup Gold45:39 Funderen Wild Sour & FOBAB Silver Medal55:08 How Important Is Barrel Aging to Noon Whistle?57:43 Barrel-Aged S'more Nutz Stout59:28 Does Every Chicago Brewery Need Barrel Aging?1:03:32 The Intense R&D Behind Their Tavern-Style Pizza1:07:00 Pause & Pause Plus THC Sparkling Water1:16:26 The Final Four Questions1:22:47 Favorite Beer & Food PairingsAbout Noon Whistle Brewing: Noon Whistle officially opened its doors in 2014 with the original production facility and tasting room in Lombard, IL. Before long, Noon Whistle branched out beyond only producing styles with lower ABV to include hazy, hoppy, sours and everything in between. Learn more on their website at https://www.noonwhistlebrewing.com/ —You can learn more about Crafty Brewers and get in touch with us on our official website, https://craftybrewerspod.com Crafty Brewers is a production of Quantum Podcasts, LLC, a podcast growth consultancy that helps brands turn niche audiences into loyal customers. If you're ready to build authority, drive measurable results, and grow through podcasting, visit https://quantum-podcasts.com/Our executive producer and editor is award-winning podcaster Cody Gough. He insists that we tell you that in this episode, you'll learn about: Hop Prism Blue, Bruski Amber Lager, Funderen Wild Sour, Barrel-Aged S'more Nutz, Pause THC Sparkling Water, Pause Plus THC Sparkling Water, World Beer Cup, Festival of Wood & Barrel-Aged Beer (FOBAB), hazy IPA, American IPA, session beers, low ABV beer strategy, bitterness perception, IBUs, dry hopping techniques, hop flavor vs bitterness, amber ale vs amber lager differences, lager fermentation vs ale fermentation, Brettanomyces, Lactobacillus, Pediococcus, mixed culture fermentation, bourbon barrel aging, craft beer distribution strategy, and cream ale controversy.
Frances Uckermann ist eine vielfach ausgezeichnete Kreativdirektorin, die in dieser Funktion für große deutsche Medienunternehmen und die wichtigsten journalistischen Marken wie SPIEGEL, STERN und den ZEIT-Verlag tätig war. Sie designte zahlreiche Bücher und entwickelte weitere Magazine sowie diverse Digitalformate. Uckermann studierte in Kassel sowohl Kunst wie auch Visuelle Kommunikation. Sie arbeitete als Fotografin in New York und ging dann als Cover-Gestalterin zum STERN. Schon früh verstand sich Uckermann als journalistisch denkende Gestalterin. Editorial Design ist für sie ein Handwerk im Dienste der Inhalte – mit maximaler Offenheit für Impulse und Inspiration aus allen Bereichen der visuellen Kommunikation von der Kunst bis zur experimentellen Typografie. Mit Vorträgen und Workshops an Universitäten und auf Designfestivals sowie diversen Jurymitgliedschaften etablierte sie sich als wichtige Stimme im deutschen Editorial Design. 2020 wurde Uckermann zur Leiterin des Design Zentrum Hamburg berufen, eine Einrichtung zur Förderung sämtlicher Designdisziplinen in der Stadt. In dieser Position initiierte Uckermann neue Austellungsformate, Events und förderte den interdisziplinären Austausch zu Fragen der Gestaltung. 2023 wechselte sie als Creative Director zum FOCUS nach Berlin. Frances Uckermann liebt Design in all seinen Facetten, von Mode bis Print, von digitaler Kommunikation bis hin zur Idee von Design als nachhaltigem Werkzeug zur Lösung der großen sozialen und ökologischen Herausforderungen unserer Zeit. Für sie steht immer im Mittelpunkt, dass Design den Menschen dient und Klarheit und Schönheit in die Welt bringt.
In this episode, we sit down with Myisha Moore, founder of Saint Enzo — a luxury modern Lambrusco designed to rival Champagne in quality and sophistication. Launched in August 2025, Saint Enzo's first release sold out within minutes online. Retailing at $80, the wine is produced entirely in Italy using 100% organic Lambrusco Grasparossa, with zero additives or cellar manipulation — challenging outdated perceptions of Lambrusco and restoring it to its historic prestige. Myisha, a brand management leader with experience across Nike, BlackRock, Ferrari, and Christian Louboutin, identified a white space in the wine and celebration market. Partnering with Armon Moore — a Creative Director with experience spanning Bentley, Bevel, and global luxury wine markets — the duo spent six years developing a product intentionally designed for modern connection and elevated celebration. In this conversation, we discuss: • Repositioning misunderstood categories as aspirational • From personal observation to market opportunity • Six years of vineyard visits and producer partnerships • The intersection of design, strategy, and luxury • Building a brand ecosystem rooted in joy and cultural relevance Saint Enzo is more than wine — it's a reframe of celebration itself. Subscribe, leave a review, and share this episode with someone who appreciates bold branding, luxury innovation, and visionary founders. #LuxuryWine #FounderStory #BrandStrategy #WineIndustry #Entrepreneurship saintenzo.com
Voices is a new mini-series from Humanitarian AI Today. In short daily flashpods, Voices passes the mic to guests to learn about new projects, events and advances in artificial intelligence and to discuss topics that are important to the humanitarian community. In this flashpod, Javan Van Gronigen, Founder and Creative Director of Fifty & Fifty, a digital agency that works with leading social-minded organizations, and Donately, a fundraising software provider for nonprofits and peer-to-peer fundraising platform, joins Humanitarian AI Today Producer, Brent Phillips, to discuss digital storytelling and the technical infrastructure required to sustain modern humanitarian missions. Javan points out that while many organizations have powerful missions, only a small fraction feel truly ready to adopt and execute their digital strategies. Drawing from his extensive background as a creative director for global campaigns, Javan emphasizes that for humanitarian organizations to remain competitive in a crowded digital attention economy, they must move beyond random acts of marketing and instead adopt a cohesive "Engagement OS" that treats brand identity and donor friction with the same rigor as top companies. The conversation primarily touches on digital transformation and how organizations can leverage AI to bridge the gap between small-scale manual engagement efforts and scalable, one-to-many engagement models. The interview serves as a strategic roadmap for humanitarian practitioners looking to navigate the complexities of AI and ensure that technology serves as an invisible operating layer that amplifies human impact rather than obscuring it. Javan argues that the solution lies not just in adopting more tools, but in ensuring that those tools are secondary to a primary, authentic narrative that builds long-term trust with a global audience.
How can taking on the role of someone else help us to understand ourselves? Does the hermit know himself better than the socialite? And where is the line between our true, authentic selves and the multitude of characters we all play each and every day? Join actress and Creative Director of Shakespeare's Globe, Michelle Terry, as she draws on her experience as a performer to explore how acting can help us to understand the self.Please feel free to email us at podcast@iai.tv with any of your thoughts or questions on the episode!To witness such debates live buy tickets for our upcoming festival: https://howthelightgetsin.org/festivals/And visit our website for many more articles, videos, and podcasts like this one: https://iai.tv/You can find everything we referenced here: https://linktr.ee/philosophyforourtimesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today, I am joined by my friend, John McClain. He and I met at High Point last October and immediately connected. John McClain is a multi-faceted leader in the interior design industry and proudly serves in his field as an interior designer, product designer, author, speaker, business coach, and podcast host. As the CEO and Creative Director of his internationally acclaimed award-winning interior design firm, John McClain Design, his interior design and home furnishings creations have been featured by numerous shelter publications and television networks including Elle Décor, Traditional Home, HGTV, CBS, and NBC. John is also a contributor to outlets such as Martha Stewart Living, Interior Design magazine, The Wall Street Journal, & House Beautiful. As a product designer, John has created distinctive home furnishings that have not only garnered awards but have made numerous television appearances in their own right. John's coffee table book, The Designer Within: A Professional Guide to A Well-Styled Home, features homes designed in his signature "Comfortable Chic" aesthetic alongside helpful design tips and processes. John has now taken his 15+ years of design business experience and launched an online education & business coaching program, The McClain Method where he instructs and coaches interior designers on best business practices. He continues these lessons on his popular podcast, The McClain Method. So in today's conversation, he and I dive into the real mechanics of running a design business, from the software we love and the ones we hate to the systems that actually support growth. We talk honestly about leadership, profitability, and why the right back-end structure can make or break a design studio. Today's episode is equal parts practical and refreshing, the kind of behind-the-scenes discussions that designers don't get to hear enough. Connect with John McClain: Check out John's AI Brand Voice Kickstart: https://www.mcclainmethod.com/kickstart_prompt John's Website: https://www.instagram.com/johnmcclaindesign Follow John on Instagram: https://www.instagram.com/themcclainmethod Mentioned in this episode: Access the full video interview with Elana Steele of Steele Appliance here: https://www.reneedevignierdesign.com/appliance Find the full shownotes at: https://devignierdesign.com/john-mcclain-design-business-systems
Verónica Fuerte is a designer, speaker and lecturer based in Barcelona, and the founder and creative directress of Hey, an independent design studio established in 2007. For over 18 years, she has been building bold, vibrant and strategic design systems that help brands, institutions and cultural organizations connect with people. Alongside her studio work, Verónica serves as a Board Member at Canva, is a member of AGI (Alliance Graphique Internationale), and a Board Member of the Art Directors Club in New York. Beyond client work, Hey functions as a platform to share design with the world—from Women at Work, the podcast and community Verónica founded to amplify women's voices in creativity, to Hey Shop, a curated space for objects, prints and ideas that reflect their distinctive approach to design. Explore more https://creative.voyage/
MKAU Interviews: John O'Reilly - Founder, Creative Director (Killing Things With Your Friends)
In this episode of The Pencil Pushers Podcast, host Mike Rosado sit down with artist, writer, and creative director Will Carsola of Liquid Death to trace his path from drawing for laughs as a kid to shaping one of the boldest brands in modern marketing. Will talks about growing up mostly in Virginia, early influences like Garbage Pail Kids, and how humor became central to his voice as an artist. He shares stories of leaving Virginia Commonwealth University, bartending to get by, and spending years making DIY sketch comedy and early animation before YouTube helped his work gain traction. The conversation also covers his collaboration with Dave Stewart, pitching Adult Swim, and how a key creative shift led to the cult hit Mr. Pickles, which ran for three seasons and spawned the spinoff Mama Named Me Sheriff. Will then dives into his journey with Liquid Death, from creating the skull logo and early campaigns to becoming creative director, and discusses the brand's philosophy of making fun of marketing, the balance of edgy humor, and his creative approach: make things for the love of it, lower the pressure, and use "write-offs" to unlock great ideas. Host: Mike Rosado (mrcraleigh.com) (instagram.com/ekimodasor) Post Production: Max Trujillo (instagram.com/trujillomedia) Sponsors: MRC (mrcraleigh.com) and Burny Wild's (burnywilds.com)
Liz Davidson has co-designed Queen of Spies and the forthcoming Night Witches with David Thompson. She is also the Creative Director at Leder Games, but you may know her best for her work on her Bobby Nunez-award winning Beyond Solitaire podcast. We chat about her work at Leder, her historical design work, and the transition from game critic to game designer. Note: This episode is tagged explicit solely for cussing. Outro Music: Jonny Fritz "Debbie Downers"Send a text
Join Melvin Royce Lane, Global Creative Director of ELEVEN Australia, as he shares his journey from salon receptionist to industry innovator. Discover how relentless education and pushing boundaries can transform your career. Melvin reveals why traditional training is just the beginning and how editorial work and fashion week shoots propelled him into leadership. Learn his strategies for aspiring hairdressers: prioritize self-education, network beyond your circle, and embrace bold, vibrant color.
A SEAT at THE TABLE: Leadership, Innovation & Vision for a New Era
Most companies don't realize that bad UX shows up in support ticket patterns before it shows up in their metrics.As more organizations lean into greater automation, a poorly designed UX results in slowdowns and user frustration, as support teams scramble to respond to a surge in support tickets.If you are in charge of enterprise systems or evaluating new IT installations, then this is the podcast for you.Today we are joined by the brilliant Tanya Donska. Tanya works with companies like Deutsche Telekom, IQVIA, and D.E. Shaw Group - fixing UX problems at enterprise scale where one bad flow impacts thousands of users and support costs alone can justify a redesign. She's a UK Global Talent visa recipient and Creative Director at DNSK WORK. In this episode of A Seat at The Table, Tanya will be discussing:The hidden cost of UX debt at enterprise scale - when "just fix it later" costs 6 months of engineering timeHow to make design decisions with 17 stakeholders without everything becoming beige (or taking 9 months)Why design systems fail at 90% of companies (and it's not lack of documentation)Wow, there's so much to unpack here. So let's sit down with Tanya and find out what UX Band-Aids might be hiding at our organizations.---Connect with Tanya Donska: Linkedin: https://www.linkedin.com/in/donska/Website: https://dnsk.work/Visit A Seat at The Table's website at https://seat.fm
Send a textIn this episode of Fresh Bunch, we sit down with Adam Havrilla, Creative Director of Elite Flower; accredited member of the American Institute of Floral Designers (AIFD); Chairperson of Professional Floral Communicators – International(PFCI); and an Illinois Certified Floral Designer with more than 20 years of experience in professional floral artistry.Known for his original, artistic designs and commitment to excellence, Adam has earned numerous industry accolades, including twice winning the coveted Iron Designer title at the International Floriculture Expo.But this conversation goes far beyond awards. We discuss the PFCI application process and everything it entails — including Mike and Mimi applying to earn those respected letters after their names.As PFCI Chairperson for the second year, Adam shares why more floral professionals should pursue PFCI, how the 100+ member network is advancing the industry through collaboration and shared knowledge, and why education and involvement are essential to keeping floristry thriving.Adam also explains how mastering classic techniques — yes, even corsages — builds the foundation for stronger, more innovative designers. He discusses why understanding traditional methods makes you more confident and capable in modern floral work, and how authenticity has become one of the most powerful tools in today's industry.This episode is a reminder that honoring the past strengthens the future. Fueling your passion and not putting your goals on the back burner are essential to long-term success. Let's continue elevating our profession together… and maybe even make tuberoses a little more accessible along the way.For More infomation please visit:https://safnow.org/awards-certifications/pfci/
Rachel Scott, the founder of Diotima and the Creative Director of Proenza Schouler, put on two major shows in five days at New York Fashion Week. Her debut at Proenza Schouler was among the most anticipated shows of the week, with fellow designers like Maria Cornejo and Raul Lopez of Luar supporting from the front row.“There was a lot of my soul that I poured out in one week,” Scott told Nicole Phelps. “I'd say it's the hardest thing I've ever done.”At her Diotima show on Sunday, Scott collaborated with the estate of Wilfredo Lam, the late Cuban artist and current subject of a Museum of Modern Art retrospective. Scott has long admired Lam, and she found inspiration not only in the aesthetic beauty of his canvases but also the strong anti-imperialist statements in his work.Scott felt compelled to make her own political statement this season, given the many crises here in the U.S. and the world. “ICE out, number one,” she said. “We need to really think about what borders are. It's a statement against the repressive forces of colonialism and imperialism.”She also shared stories from her childhood growing up in Jamaica, her early fashion memories and career trajectory, and her favorite memories from her internship at Vogue. Learn about your ad choices: dovetail.prx.org/ad-choices
Love Cannot Compel You to Serve It - Fredrick Douglas Bussey, Ep 77 There's nothing more stifling than living a life below your potential and knowing it. We are meant to be Rockets not Planes. Fredrick Bussey is a serial entrepreneur and creative with more than 20 years experience in the Music & Entertainment industry, he has worked as a Songwriter, Producer, Publicist, Marketing Representative, Creative Director, and Artist Manager. author of the book "Breaking Orbit: Rip Out of the Regular By Unearthing the Power Within". Fredrick coaches entrepreneurs and executives to unleash the power of their gift and create extraordinary results with the uniqueness that only they can bring to the world. https://www.facebook.com/share/g/19wnSVTQGX/ https://www.facebook.com/frederick.bussey.7/ https://www.linkedin.com/in/fredrick-bussey-iconstatus/ https://youtu.be/tj1oKtJdsjw
Krista Schultz is a Multidisciplinary Leader, Holistic Innovator, and the Creative Director at Tractor Beverage Co. Tractor, a client of ours, is the first and only Certified Organic and non-GMO full-line beverage in the foodservice industry. They are now expanding into retail. Tractor is committed to sustainability, tracking the environmental benefits of its organic sourcing and partnering with restaurants like Chipotle to support farming initiatives. We had a great conversation with Krista; she shared her journey from owning a gym to becoming a Creative Director and told us about the cool initiatives Tractor is taking to support farmers.
Host Jeremy C. Park interviews Griscelle Anacker, Founder and Creative Director of Princess and Papa, a Nashville-based father and daughter apparel brand founded to celebrate the often-overlooked bond between dads and their daughters. During the interview, Griscelle shares the story and mission behind the clothing brand, which was launched to honor her late daughter, Evangeline, who passed away three years ago at ten months old. The brand started as a way to remember and honor Evangeline and has since evolved into a movement for dads, providing them a space to feel heard and express their love for their daughters.Griscelle discusses the intentional symbolism behind the name which is inspired by their endearing nickname for their daughter, "Papa's Pretty Princess," and the logo that incorporates the firefly as a symbol of light and positivity. She shares her journey into entrepreneurship, highlighting the learning process of custom design and manufacturing, and the importance of networking and partnerships in bringing her vision to life. Griscelle emphasizes the collaborative nature of her work with her husband and the challenges and rewards of navigating the retail industry as first-time entrepreneurs.Griscelle explains the process of creating her father-daughter clothing line, which involves hand-selecting fabrics and working closely with partners to ensure each piece meets her high standards of quality, comfort, and heirloom appeal. She describes how each item, from design to execution, takes six months to create, with extensive testing and customer feedback to refine the products. Griscelle emphasizes the unique concept of father-daughter matching clothing, noting the special bond and joy it brings to little girls when they dress like their dads, which sets her line apart from existing "mommy and me" options.She spotlights some of their best-selling products, including bunnies, cowboy boots, and dinosaurs, noting the unique prints and appeal to both boys and girls. She highlights positive customer feedback, emphasizing that children love matching their parents and that the designs create special bonding moments. Additionally, Griscelle mentions that the products have been well-received by fathers, who appreciate having clothing options that include them in family photos and activities.Griscelle shares how her family's experience with losing a child has transformed their perspective, providing them a positive platform to support other grieving families and raise awareness about the prevalence of child loss. Through their involvement with Sharing of Middle Tennessee, a nonprofit organization, they have been able to give back by offering support and comfort to other families who have experienced similar tragedies.Griscelle wraps up discussing the availability of Princess and Papa products across social media platforms and their official website, princessandpapa.com, where their upcoming spring collection featuring expanded sizing up to 8 and new baby-focused items like bubbles will be launched.Visit https://princessandpapa.com to shop online and learn more about Princess and Papa.https://www.facebook.com/princessandpapa0121
We preview this weekend's performances of "A Streetcar Named Desire" by Tennessee Willams, one of the most beloved masterworks in the history of American theater. The performances are being done by the Kenosha Academy of Performing Arts Repertory Theater. We speak with Braxton Molinaro, Creative Director and the director of this production (in which he is also appearing) .... and Elizabeth McLaughlin (Eunice), who is one of the professional actors brought in to be part of this production. She has appears in things like "Pretty Little Liars" and "Hand of God." Performances of "Streetcar" are Feb,. 20 and 21 at 7:00 and Feb. 22 at 2:00 at Circa on Seventh in Kenosha. Tickets are avalable through kaparep.com.
Ian Martin Allison is back, and this episode is a full-on gear-nerd thunderstorm with actual life lessons hiding in the lightning. Blake and Ian go deep on signature basses, the Walrus Mantle DI drama, and the eternal internet question: “Why is this thing expensive if it only has a few knobs?” Turns out, transformers cost money. Craft costs money. Not cutting corners costs money. And sometimes the loudest opinions come from people who were never the customer in the first place. Inside this episode: how Ian went from collaborator to Creative Director at Scott's Bass Lessons what it really takes to design gear people obsess over why a $400 bass can absolutely punch above its class how brands weaponize price perception (and why we all fall for it) short-form vs long-form content, and where music media is headed next the creative freedom that shows up when you stop performing “cool” and just be yourself There's also a perfect dog interruption, some very real talk about staying in an industry because you love the people in it, and a reminder that we're living in a golden era of instruments, pedals, and options. If you care about tone, product design, content strategy, and building a creative life that doesn't make you dread waking up, this one hits hard. Keep up with all things Ian on his website HERE https://ianmartinallison.com/ Give him a follow on his social media HERE https://www.instagram.com/ianmartinallison/ Support The Show And Connect! The Text Chat is back! Hit me up at (503) 751-8577 You can also help out with your gear buying habits by purchasing stuff from Tonemob.com/reverb Tonemob.com/sweetwater or grabbing your guitar/bass strings from Tonemob.com/stringjoy Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris is joined by Mat Hart (Steamforged Games Co-Founder and Creative Director) and Sherwin Matthews (Iron Kingdoms Narrative Lead and Games Writer) In this episode, they discuss; Warmachine, the upcoming casual and narrative games pack. This episode is sponsored by Baron of Dice Music by Muzaproduction from Pixabay
Jordan Alexandra Blizzard Planit created Planit Butter®—the peanut butter dimension of art and philosophy. Her work invites her international audience to be Intucentric™: The collaboration between the ego and intuition.Planit Butter is home to the immersive podcast, From My Planit to Yours…™, as well as thought-provoking mixed-media books, publication, digital art compositions, and Planit Butter Nutter™. Jordan integrates philosophical depth with playful creativity to cultivate a world where non-conventionality becomes the norm.Before founding Planit Butter, Jordan worked as Fran Drescher's Executive Assistant and then as Creative Assistant to comedian Krystyna Hutchinson, supporting writing and structuring for stand-up and books while building Planit Butter's foundation. With the world of Planit Butter conceptualized and Party of One! written, Jordan then led innovation at Backpack Healthcare as Author, Editor, and Creative Director, pioneering their children's bibliotherapy series and self-help app. Jordan is also a professional voice actor, represented by TGMD in Los Angeles. She has leveraged each and every aspect of her experiences to continue to craft Planit Butter's timeless ecosystem.Webpage: PLANITBUTTER.COMInstagram: @PlanitButterConnect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!
What does it take to break into the trailer business, survive the agency grind, and help shape campaigns for some of the biggest films of the last two decades? This week on Trailer Geeks and Teaser Gods, we sit down with Creative Director, Producer and Creative Executive Kazadi Katambwa to discuss craft, career, and creative instinct. Kazadi walks through his journey from film-loving college student in the Midwest to runner at Wiser Post, to assistant editor at Intralink, and eventually to cutting and producing major theatrical campaigns for films like The Dark Knight, Inception, Dunkirk, Mad Max: Fury Road, and many more. Along the way, the conversation explores the realities of Hollywood career paths, the importance of mentorship, and the delicate art of marketing great movies without getting in their way. Kazadi shares behind-the-scenes stories about working with Christopher Nolan, the challenge of distilling high-concept films into thirty seconds, and the creative leap from editor to producer to studio executive. From humble beginnings with a Thomas Guide in the passenger seat to shaping global campaigns at Amazon Studios, this episode is packed with insight, humor, and hard-earned wisdom for anyone who loves trailers or dreams of making them. Key Takeaways From Runner to Creative Voice Kazadi reflects on starting at the very bottom of post-production and learning the craft by watching great editors work. Patience, curiosity, and a willingness to say yes opened doors that formal plans never could. Reverse Engineering Great Trailers Early on, Kazadi studied timelines and cuts to understand how trailers were built. That hands-on education became the foundation of his editorial instincts. Working on The Dark Knight and Inception Marketing films of that caliber brought unique pressures. Great movies can be harder to market because the campaign must rise to the same level of excellence. Quiet Can Be Louder Than Loud On campaigns like Dunkirk, restraint and confidence became creative tools. Sometimes a simple heartbeat and the right image communicate more than any barrage of sound. The Power of Relationships Career moves from Intralink to Seismic to Buddha Jones happened through trust and collaboration. In trailer marketing, reputation and relationships remain everything. Evolving From Editor to Executive Moving from the editing chair to creative leadership required a new mindset. Protecting the creative while guiding teams became the next chapter of the journey. Understanding Filmmakers Working with directors like Christopher Nolan reinforced a crucial lesson. Great campaigns respect the filmmaker's vision and find ways to amplify it rather than replace it. Notable Quotes "Sometimes marketing a bad movie is hard. But marketing a great movie can be even harder." "Loud is not always the best thing. Quiet can be just as powerful." "Study the timeline. That's where the education really happens." "The best trailers feel confident. You can sense when a campaign is trying too hard." "Relationships are what move careers forward in this town." Connect Kazadi Katambwa – linkedin.com/in/kazadi-katambwa-819921123 Corey Nathan – @coreysnathan on all platforms Our Sponsors Meza Wealth Management – mezawealth.com The Golden Trailer Awards – goldentrailer.com Join the Community Like what you hear? Leave us a rating and review! Connect with Corey on all platforms @coreysnathan Subscribe for new episodes every week and keep up with the world's best trailer creatives!
Today I have your headlines + Colby Hall at 8 mins and Jared at 38mins. No clips because my computer is a clunt Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous souls Colby Hall is the Founding Editor of Mediaite.com. He is also a Peabody Award-winning television producer of non-fiction narrative programming, became a media contributor to NewsNation in March of 2023. He is also a former Creative Director who launched iHeartRadio's original video offering. Check out his pieces at Mediaite Get Jeff's new book The Web We Weave Why We Must Reclaim the Internet from Moguls, Misanthropes, and Moral Panic Jared Yates Sexton is the author of American Rule: How a Nation Conquered the World but Failed Its People, is the co-host of The Muckrake Political Podcast and subscribe to his substack Dispatches From A Collapsing State Get his new book The Midnight Kingdom: A History of Power, Paranoia, and the Coming Crisis From writer and political analyst Jared Yates Sexton comes a journey through the history of the United States, from the nation's founding to the twentyfirst century, which examines and debunks the American myths we've always told ourselves. In recent years, Americans have faced a deluge of horrifying developments in politics and culture: stolen elections, fascist rallies, families torn apart and locked away. A common refrain erupts at each new atrocity: This isn't who we are. In American Rule, Jared Yates Sexton upends those convenient fictions by laying bare the foundational myths at the heart of our collective American imagination. From the very origins of this nation, Americans in power have abused and subjugated others; enabling that corruption are the many myths of American exceptionalism and steadfast values, which are fed to the public and repeated across generations. Working through each era of American growth and change, Sexton weaves together the origins and perpetuation of these narratives still in the public memory, and the acts we have chosen to forget. Stirring, deeply researched, and disturbingly familiar, American Rule is a call to examine our own misconceptions of what it means, and has always meant, to be an American. listen and subscribe to Jared's Podcast subscribe to his substack newsletter On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Listen rate and review on Apple Podcasts Listen rate and review on Spotify Pete On Instagram Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on Twitter Pete Personal FB page Stand Up with Pete FB page
Today I have your headlines + Colby Hall at 8 mins and Jared at 38mins. No clips because my computer is a clunt Subscribe and Watch Interviews LIVE : On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous souls Colby Hall is the Founding Editor of Mediaite.com. He is also a Peabody Award-winning television producer of non-fiction narrative programming, became a media contributor to NewsNation in March of 2023. He is also a former Creative Director who launched iHeartRadio's original video offering. Check out his pieces at Mediaite Get Jeff's new book The Web We Weave Why We Must Reclaim the Internet from Moguls, Misanthropes, and Moral Panic Jared Yates Sexton is the author of American Rule: How a Nation Conquered the World but Failed Its People, is the co-host of The Muckrake Political Podcast and subscribe to his substack Dispatches From A Collapsing State Get his new book The Midnight Kingdom: A History of Power, Paranoia, and the Coming Crisis From writer and political analyst Jared Yates Sexton comes a journey through the history of the United States, from the nation's founding to the twentyfirst century, which examines and debunks the American myths we've always told ourselves. In recent years, Americans have faced a deluge of horrifying developments in politics and culture: stolen elections, fascist rallies, families torn apart and locked away. A common refrain erupts at each new atrocity: This isn't who we are. In American Rule, Jared Yates Sexton upends those convenient fictions by laying bare the foundational myths at the heart of our collective American imagination. From the very origins of this nation, Americans in power have abused and subjugated others; enabling that corruption are the many myths of American exceptionalism and steadfast values, which are fed to the public and repeated across generations. Working through each era of American growth and change, Sexton weaves together the origins and perpetuation of these narratives still in the public memory, and the acts we have chosen to forget. Stirring, deeply researched, and disturbingly familiar, American Rule is a call to examine our own misconceptions of what it means, and has always meant, to be an American. listen and subscribe to Jared's Podcast subscribe to his substack newsletter On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Listen rate and review on Apple Podcasts Listen rate and review on Spotify Pete On Instagram Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on Twitter Pete Personal FB page Stand Up with Pete FB page
What happens when you have more money, more responsibility, and more impact, yet your nervous system still feels unsafe? In this powerful conversation, I sit down with Keri Ford, former Creative Director and ex-corporate leader turned award-winning advisor to some of the world's most influential women in business. As the CEO & Founder of Elevate with Keri, she brings a rare blend of nervous system regulation, peak neuroscience performance, and embodied leadership to the women who carry it all. We explore why success can activate fear, why calm can feel unfamiliar after chaos, and how unresolved personal, collective, and ancestral trauma quietly shapes our relationship with money and power. We talk identity shifts, self-sabotage, resilience, and what it truly takes to hold what you've worked so hard to create. If you're a woman who leads, provides, and carries immense responsibility, this conversation will meet you where you are and expand what you're available to receive. Listen in.Follow Keri Ford here:Website: https://elevatewithkeri.com/Instagram: https://www.instagram.com/iamkerifordJoin APEX Advisory here. This is the elite advisory built exclusively for women who are already running multi-million-dollar enterprises. https://elevatewithkeri.com/apex/Get yourself in a curated community of powerful female founders, investors, and executives who are clear on why they're here and committed to doing the real work. Keri's inviting you to The Champagne Club®. https://www.thechampagneclub.co/I am inviting you to the Momentum Summit on April 15th at Hamilton (Toronto), Canada - a full-day, high-touch experience for women who are building businesses, leading teams, and carrying real responsibility and are ready to stop operating from pressure, proving, or perfectionism. https://empress.danielleamos.co/momentum/Get exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeThe Success Society is your gateway to an elevated life - an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.as.me/consultationYou can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show
Today we're welcoming T. Christian Helms, Founder and Creative Director of Helms Workshop, an award-winning branding agency known for building brands that truly connect.https://www.linkedin.com/in/tchristianhelms/T. Christian's WebsiteOver the past 15 years, Christian has led creative strategy for beloved names like Jack Daniel's, Hershey, Austin Beerworks, and Howler Brothers—helping them clarify their voice, tell authentic stories, and bring creative visions to life.But what makes Christian's creative journey especially powerful is the transformation behind the work. After years struggling with an undiagnosed illness, he rebuilt his life and his business using the same creative tools he teaches—clarity, storytelling, curiosity, and purpose. Today he helps companies and creators alike rediscover their creative spark and turn ideas into meaningful impact.Rebuilding Through CreativityChristian, your story includes a long period of illness and recovery—and ultimately a complete personal and creative reset. How did those challenges shape the way you think about creativity, purpose, and your role as a storyteller and brand builder?The Spark of Curiosity and PlayYou often talk about the importance of curiosity and play in breaking out of creative ruts. How do you intentionally bring curiosity into your process, both for yourself and for the brands you help shape?Storytelling as StrategyYour agency is known for helping brands find their soul and voice. What's your approach to uncovering an authentic story—whether you're working with a global brand like Jack Daniel's or an emerging creative business?Rebuilding Creativity After BurnoutMany of our listeners have faced burnout, adversity, or seasons where their creative energy felt depleted. From your own journey, what have you learned about restoring creativity when the tank feels empty?Creating Meaningful ImpactYou've said that great design connects—and great stories endure. What does “impact” look like to you now? And how can today's creators translate their ideas into work that actually makes a difference for others?Christian, for creatives who are listening and may be at a crossroads—professionally, personally, or creatively—what's one small step they can take today to reconnect with their creative spark?”Thanks to our sponsor, White Cloud Coffee Roasters, fueling creative conversations everywhere. Listeners, enjoy 10% off your first order with the code CREATIVITY at checkout. Visit whitecloudcoffee.com.And before you go, download your free e-book A World of Creativity, featuring insights and interviews from the podcast. Visit mark-stinson.com
This week's guest is a throwback with Drew Brucker, who at the time served as the VP of Growth at Lasso. Drew is taking on AI, and is on the cutting edge of leveraging AI in Marketing. More specifically, he is helping others to Master Midjourney, which is a text to image AI software (see link to his course below).In this week's episode, we discussed:It's More About Your Attitude Than Your ExperienceFrom Property Management Sales To MarketingHis Parent's Pulling Him From College How To Find HobbiesMastering MidjourneyAI's Play In The Future of GTMMuch More!Please enjoy this week's episode with Drew Brucker.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.