Behind the Video

Behind the Video

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Join hosts Lon Seidman & Tim Street for a weekly look at the monetization of YouTube, web series, transmedia, eBooks, podcasts, independent film and digital content across interactive platforms and connected devices with special guest interviews from Emmy Award winning writers, producers, directors…

Lon Seidman & Tim Street


    • Apr 21, 2014 LATEST EPISODE
    • infrequent NEW EPISODES
    • 41m AVG DURATION
    • 89 EPISODES


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    Latest episodes from Behind the Video

    94 - Tim's NAB2014 Picks

    Play Episode Listen Later Apr 21, 2014 32:15


    This week Tim and Lon discuss the best stuff they saw at NAB 2014. Tim was at the show and had a chance to take a look at a lot of the latest gear first-hand.

    93 - Mark Malkoff - The guy who spent a week living in Ikea (among other things)

    Play Episode Listen Later Apr 6, 2014 47:56


    Tim & Lon chat with the brilliantly creative Mark Malkoff. If you don't recognize the name you definitely will remember some of his work - like living in an Ikea store for a week, or flying around the country living on an AirTran jet for 30 days.  He has also produced content for My Damn Channel.

    92 - Micki Krimmel of the Creative District Talks Collaboration and Granting Opportunities

    Play Episode Listen Later Apr 2, 2014 42:56


    Micki Krimmel of the Creative District joins Lon and Tim to talk about her new startup that helps filmmakers and crew find each other and collaborate! The new site is offering grants to help creators get a project started or finished! That plus the week's news.

    90 - Your rights with Michael Weinberg of Public Knowledge

    Play Episode Listen Later Mar 18, 2014 55:22


    Michael Weinberg of Public Knowledge joins us this week to talk about your digital rights. How will issues like net neutrality impact independent creators? Michael talks about all of the things his organization is working on trying to keep the Internet free and open. That plus the week's news!

    89 - Ken Gagne of Gamebits Talks about Producing Gaming Content on YouTube

    Play Episode Listen Later Mar 12, 2014 40:53


    Ken Gagne, producer of the popular Gamebits YouTube channel, talks about some of the many challenges faced by gaming content creators. Ken talks about monetizing content, keeping his audiences engaged, and his accidental rise to YouTube stardom. All that plus the week's news!

    88 - SXSW Preview for Independent Creators with Sandra Payne - Producer and Director

    Play Episode Listen Later Mar 4, 2014 43:56


    Heading to South by Southwest? Our guest this week Sandra J Payne is, and she has a preview of what to expect at the annual event. Sandra Payne is an award-winning Writer/Director/Producer and president of the boutique production company, SPwrite Productions. She and Tim will be sponsoring a meet up of web series creators will be taking place on March 9, 2014 at 11 a.m. That plus the week's news and how to approach a large show at SXSW!

    86 - Tubetalking the Week's News with Dane Golden

    Play Episode Listen Later Feb 19, 2014 43:14


    Dane Golden of the Tube Talk podcast joins us to talk about the week's news, including how YouTube and multichannel networks can continue to grow revenue for itself and creators. We also talk about how to earn additional revenue on your YouTube channels besides just accepting adwords.

    84 - Christin Mell of Tellofilms.com

    Play Episode Listen Later Feb 6, 2014 48:57


    This week Christin Mell of Tello Films joins us to talk about how she's built a subscription service for web series geared to a lesbian audience. The network is growing its subscription base by providing high quality original content that isn't available anywhere else. That plus the week's news!

    83 - Steve Peters from NoMimes Media - Multiplatform & Device Storytelling

    Play Episode Listen Later Jan 30, 2014 41:07


    This week Steve Peters from NoMimes Media joins us. NoMimes produces multichannel content for clients that tells stories through multiple platforms - even text messages! Steve tells us about the challenges and opportunities about telling a story across multiple platforms. That plus the week's news!

    82 - Rob Walch of Podcast411, Today in iOS, and Libsyn

    Play Episode Listen Later Jan 22, 2014 48:27


    This week we're joined by Rob Walch, the VP of Podcaster Relations for Libsyn - a hosting provider for independent creators. We talk to Rob about his two successful podcasts, Podcast411, and Today in iOS, and learn some of the ways to build and keep an audience. That plus the week's content news!

    81 - Guest Avi Glijansky from the Ladies and the Gents, New Media Expo and CES Wrap up!

    Play Episode Listen Later Jan 15, 2014 59:03


    We are back for our first episode of 2014! Lots to talk about as Lon and Tim recently returned from Las Vegas and New Media Expo. Tim also went on a guided tour of the latest gadgets at CES. We're joined by Writer/Producer/Director Avi Glijansky who co-created the Ladies and the Gents - a great web series set in the bathrooms at a LA night club. Each script for the show was written by different writers. Avi talks to us about the series and how he and his team worked to produce the show in the most efficient manner.

    80 - Rick Calvert - CEO of New Media Expo

    Play Episode Listen Later Dec 31, 2013 41:11


    This week Lon and Tim are joined by Rick Calvert, CEO of New Media Expo. Rick talks about the history of the annual gathering of independent content producers and how it's helped those producers grow their businesses. That plus the week's content news and a discussion on international monetization.

    79 - New Media Expo Preview

    Play Episode Listen Later Dec 26, 2013 33:00


    Lon & Tim talk about the upcoming New Media Expo in Las Vegas and why independent content creators should think about attending. That plus the Tweet Heard 'Round the World, YouTube gamers organize to avoid ContentID strikes, and the inside baseball surrounding Oscar nominations.

    78 - Are Subscribers More Important Than Views? With Guest Dane Golden

    Play Episode Listen Later Dec 19, 2013 45:31


    This week Dane Golden joins us to talk about why he feels subscribers are more important than views when it comes to building your YouTube channel. Dane posted his thoughts in a guest post on Zefr.com. Also we look at the ContentID issues facing gaming channels, plus a look at the week's independent content news.

    77 - Lon's Imposter, Sexist Comments, and Video Game Monetization Review

    Play Episode Listen Later Dec 14, 2013 42:21


    This week Lon talks about an imposter who uploaded many of his Amazon reviews to YouTube, affiliate links on YouTube, Emily Graslie's commentary on video comment sexism, and the latest news!

    76 - Beastie Boys vs. Goldieblox and a New Streaming Device

    Play Episode Listen Later Dec 5, 2013 37:00


    A shortened show this week as we take a look at the week's news. Goldieblox changes their tune on a promotional video after the Beastie Boys raise copyright concerns, and a new streaming box that will run live video to YouTube without a computer.

    75 - Game Console Wars, YouTube Advertising Observations

    Play Episode Listen Later Nov 29, 2013 43:07


    No guest this week, but Lon & Tim talk about how to earn more revenue on YouTube, a look at the new game consoles, and the week's independent content news.

    73 - Game of Thrones Language Designer David Peterson

    Play Episode Listen Later Nov 20, 2013 52:20


    This week we're joined by David Peterson who designed the Dothraki language for Game of Thrones. He's also worked on a number of other productions, painstakingly inventing new languages for characters. David also serves as President of the Language Creation Society.

    72 - Dane Golden Sums Up Digital Hollywood

    Play Episode Listen Later Nov 10, 2013 47:54


    Dane Golden joins us this morning to talk about his experiences at Digital Hollywood. We also look at the week's news, including some changes in revenue sharing YouTube is making for its larger partners like multichannel networks.

    71 - News, Lon's YouTube Channel, and a great new media downloader

    Play Episode Listen Later Oct 30, 2013 41:16


    No guest this week but Lon and Tim share their latest tips and tricks for content creation. Tim talks about a great new Chrome-based browser that easily downloads YouTube videos for use in your projects (of course making sure you are licensed to use that content), and Lon talks about the growth of his YouTube channel.

    70 - Amber J Lawson of Comedy Gives Back and is Dailymotion a Good Alternative to YouTube?

    Play Episode Listen Later Oct 23, 2013 45:32


    This week we talk to AmberJ Lawson. She's the CEO/Co-founder of Comedy Gives Back - an online streaming telethon to raise money for Malaria No More. We also talk about Dailymotion, a video platform many people aren't using but maybe should be.

    69 - Alonso Mayo and Non-Linear Video Storytelling

    Play Episode Listen Later Oct 16, 2013 46:16


    This week we're joined by Alonso Mayo, who has a fascinating new webseries called the Untitled Murder Project 2.0. The series allows viewers to choose the order in which they watch the murder mystery unfold. All that plus the week's independent content news.

    68 - New Media Expo Preview

    Play Episode Listen Later Oct 10, 2013 26:31


    New Media Expo is coming up in January and Tim gives us a preview of what to expect. That plus the week's news in video!

    67 - Latest YouTube Changes and the GoldenEQ with Guest Host Dane Golden

    Play Episode Listen Later Oct 2, 2013 52:54


    We're joined this week by Dane Golden who reviews some of the more recent YouTube changes impacting independent creators. Dane also talks about his GoldenEQ - a way of measuring a video's success based on its engagement. All that and more on this week's episode of Behind the Video!

    66 - WDW Radio's Lou Mongello

    Play Episode Listen Later Sep 26, 2013 39:37


    This week Lon and Tim are joined by Lou Mongello, the face and voice behind WDW Radio - a podcast and YouTube channel that focuses on Walt Disney World. Lou, an attorney, gave up his law practice and moved to Orlando where he covers happenings at Walt Disney World full time. We talk to Lou about his podcast, his success, and how to build audiences for very focused content. Our producer, Jason Perrier, also joins us this week!

    64 - Jay Bushman and Transmedia Storytelling and the ChromeCast!

    Play Episode Listen Later Sep 11, 2013 54:51


    This week Lon & Tim welcome the Lizzie Bennet Diaries' Jay Bushman. Jay talks to us about how he used transmedia storytelling utilizing Twitter and other written formats to engage audiences and continue the story that was started on the Lizzie Bennet YouTube channel. That plus the week's video news and a review of the Chromecast!

    63 - Hipsterhood Creator Shilpi Roy & the future of the YouTube economy

    Play Episode Listen Later Sep 4, 2013 32:21


    This week we are back on Google+ Hangouts with a shortened Labor Day Weekend show. Shilpi Roy, creator of the hit show Hipsterhood, joins us to talk about the challenges involved with creating a web series. That plus a discussion about whether multi-channel networks are helping or hurting the production of independent content.

    62 - Making cross platform content with Guest Kai Hasson

    Play Episode Listen Later Aug 28, 2013 49:52


    We're joined this week by guest Kai Hasson of Portal A. Kai has done some amazing work including White Collar Brawler, and the recent hit comedy trailer Naratu. Kai talks to Lon and Tim about how he built his company and how to market across different video platforms.

    61 - Selling Independent Music with Guest John Fannon

    Play Episode Listen Later Aug 21, 2013 42:39


    We talk a lot about video on Behind the Video, but what about independent musicians? This week we talk with John Fannon, formerly of the hit band New England, about his experiences publishing his own solo album. Can streaming services like Spotify provide revenue for small independents? Not likely. Traditional CD sales are still where it's at.

    60 - Clintus McGintus

    Play Episode Listen Later Aug 14, 2013 53:52


    This week Tim & Lon welcome YouTube star Clintus McGintus. Clintus talks to us about maintaining a daily video posting schedule, building and maintaining an audience and more. That plus the week's independent content news.

    59 - Vidcon Round Up and Playing With YouTube Live

    Play Episode Listen Later Aug 7, 2013 42:32


    This week Tim gives us the scoop on Vidcon 2013, Lon got his 1,000 subscribers to hit the live streaming mark on YouTube Live, and the week's independent content news.

    58 - Travis Richey, Timing Your Marketing and Publicity, & FedEx Responds to Video

    Play Episode Listen Later Jul 31, 2013 46:50


    This week Tim & Lon welcome Travis Richey, producer of the Untitled Web Series About A Space Traveler Who Can Also Travel Through Time. Travis talks to us about lessons learned promoting his many web series and sticks around as we review the week in independent content news.

    57 - Google Glass Alternative, Free B-Roll Storage, and Yahoo's Platform Play

    Play Episode Listen Later Jul 24, 2013 35:18


    This week Tim & Lon look at the Pivothead camera glasses, recap Comic-Con 2013, discover how you can store HD B-Roll footage for free on Google+ and look at Yahoo's video platform play. That plus our webseries of the week: Shelf Life!

    56 - Google Glass Hands On and Keeping Out of Trouble With Interns

    Play Episode Listen Later Jul 17, 2013 44:51


    Dane Golden of Hey.com joins Lon and Tim this week. We take a hands on look at Lon's Google Glass, learn how to stay out of trouble with the US Department of Labor when hiring interns, a new autonomous flight controller for the Parrot AR Drone, and we take a look at the week's news.

    55 - How to get viewers to your webseries with content marketing consultant Brian Rodda

    Play Episode Listen Later Jul 3, 2013 42:39


    This week we're joined by Brian Rodda from Brian Rodda consulting. We talk about marketing your webseries and the mistake that many independent content creators make: neglecting to come up with a marketing plan and budget. That plus the week's independent content news.

    54 - Bakespace.com's Babette Pepaj - Behind the Video

    Play Episode Listen Later Jun 26, 2013 41:42


    This week we're joined by Babette Pepaj from Bakespace.com. Babette tells us all about her user-generated cookbook site and how they're integrating video into electronic cookbooks. That plus the week's independent content news.

    53 - Making Tough Choices - Behind the Video

    Play Episode Listen Later Jun 19, 2013 43:20


    Mildred Lewis and Adam Fox join us to talk about their company the Fox Lewis Project and their web series The Etiquette show. This week we look at the tough choices we have to make between what we want to produce and what audiences want to see.

    52 - Making Your Own Apps - Behind the Video

    Play Episode Listen Later Jun 15, 2013 34:46


    We speculate about WWDC that was popping up after our recording. That plus building your own apps vs. using a company to help make one, a big uptick in Google's mobile video ad sales, and more.

    51 - Using Google+ Communities to Promote Your Show - Behind the Video

    Play Episode Listen Later Jun 5, 2013 40:02


    Google+ is back in style once more with a beautiful new layout, the EFF is making a major effort to protect podcasters from patent trolls, Arrested Development's lackluster reviews hurt Netflix stock, and Amazon launches pilots based on user feedback. All that and more on this week's episode of Behind the Video. Check out our show notes here: http://goo.gl/2Ffux

    50 - LinkedIn for Independent Content Creators

    Play Episode Listen Later May 29, 2013 44:24


    This week Lon and Tim look at how independent content creators should be using LinkedIn to network with potential clients and advertisers. That plus Arrested Development on Netflix, and how viral video worked back in the pre YouTube days. Check out our show notes here: http://goo.gl/0BcyC

    49 - Working with Professional Talent - Behind the Video

    Play Episode Listen Later May 22, 2013 46:17


    This week Tim talks about the ins and outs of working with professional actors and actresses. That plus Amazon's baby whisperer, YouTube's subscription options for creators, and the latest independent content news.

    48 - Picking the right content management system for your show's site

    Play Episode Listen Later May 13, 2013 32:50


    On this episode we look at content management systems. Everyone uses Wordpress but is it really necessary? We'll take a closer look. That plus Ray William Johnson's woes with his network continue, the visual effects industry is looking at forming a trade association, and our picks and apps of the week.

    47 - Building Audience Around Long Form Video and Audio

    Play Episode Listen Later May 1, 2013 38:24


    On this week's episode we look at the challenges involved with building audience around long form video and audio content. Netflix has got it figured out but what about the rest of us? That plus the SNL archive leaving Hulu for Yahoo, BitTorrent helping market a new movie, and Flipboard's new features help you curate content.

    46 - NAB Review & Choosing Inexpensive Gear Over the Cadillac Gear

    Play Episode Listen Later Apr 26, 2013 42:23


    This week Tim reports back from the NAB show, focusing on some of the new gear that should help independent creators do some amazing new things. We also chat about Netflix's strategy for building successful shows, and how the most expensive production gear is probably not always the best thing for improving your craft. All that and more on this episode of Behind the Video!

    45 - Hosting Your Podcast & Will the Oculus Rift Have Video Potential?

    Play Episode Listen Later Apr 3, 2013 38:07


    This week Lon and Tim take a look at podcast hosting: what are your options for audio and video? That plus the Oculus Rift - does it have video potential? Also: top 5 shows, movies, and YouTube videos of the week.

    44 - FTC Guidelines for Product Reviews, Lizzie Bennet Diaries Kickstarter

    Play Episode Listen Later Mar 28, 2013 54:28


    Did you know that brands can get into big trouble with the Federal Trade Commission if you don't properly disclose your relationship as a content creator to the brand? The FTC has issued revised guidelines surrounding product reviews and what creators are required to disclose when receiving product for free. That plus Bernie Su joins Lon and Tim to talk about the Lizzie Bennet Diaries' very successful Kickstarter!

    43 - Tim's SXSW Highlights

    Play Episode Listen Later Mar 22, 2013 39:08


    On this episode we get Tim Street's take on this year's South By Southwest exhibition. There are some great shows and innovators doing amazing things that we'll most certainly be talking about in 2013. That plus the demise of Google Reader, the top YouTube videos of the week, and more.

    42 - Pricing Ads for Your Video Content - Behind the Video

    Play Episode Listen Later Mar 13, 2013 44:40


    Getting advertisers is easy when you're on YouTube: they do it for you. But what about selling your own ads? This week Lon and Tim look at how to price your content and what kinds of ads to target them with. CPMs, CPCs, Affiliate Marketing, and other topics are covered.

    41 - Conferences Not To Miss - Behind the Video

    Play Episode Listen Later Mar 6, 2013 49:02


    This week we take another look at conferences: which ones should you try to get to? Which ones to avoid? How do you decide what's worth the investment? Answers to those questions and our weekly review of the independent video news.

    40 - Protecting Your Viral Video Copyright, CRM and Business Tips for Creators

    Play Episode Listen Later Feb 27, 2013 47:00


    What a jam packed episode! We lead off with a discussion about NASCAR abusing their YouTube ContentID privileges, followed by some tips from Tim about how to make sure you don't lose potential revenue when your breaking news video goes viral. That plus a look at the business of content creation and some tools you can use to manage your books and keep track of potential advertisers and clients. All that and more on this week's edition of Behind the Video!

    39 - Trolling for Podcasters

    Play Episode Listen Later Feb 20, 2013 47:39


    This week on the show we take a look at the patent trolls suing major podcasters over alleged infringements. Ben Williams, otherwise known as Bendrix, joins Lon Seidman and Tim Street this week to discuss this issue and the latest video news.

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