Podcasts about seena sharp

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks Seena Sharp is the author of The Competitive Intelligence Advantage, about the importance of worrying more about your customers than you do your competitors.

Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Seena Sharp, business author and expert in market intelligence, about cultivating authenticity in your marketing and other customer interactions.

Do you have a great business idea? Do you wonder whether it can be a successful product or service? Concerned about what your competitors are doing? Do you even know who your competitors are? Wonder where the next opportunity is in your industry? Our guest today, Seena Sharp, is president of Sharp Market Intelligence, a firm specializing in marketing information. Seena is also the author of Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises and Grow Your Business in a Changing World. She joins host Kelly Scanlon to talk about how market intelligence will save you valuable time, money and resources. Seena reputation and passion for marketing have earned her mention in the trade and business press, including Peter Drucker’s Leader to Leader newsletter, Bloomberg Business, The Los Angeles Times, Nation’s Business, Inc, Marketing News, and more. She’s also been quoted in books “Competitive Intelligence by Larry Kahaner, and others. Visit the Smart Companies archives to listen to more shows with host Kelly Scanlon. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us with Seena Sharp of Sharp Marketing as she helps us understand if it possible to social engineer with out the use of pretexting. She is the author of the book “Competitive Intelligence Advantage” She answers questions like: What type of information is the most important? How to collect valuable data? What are the best sources? And much much more!

Dr. Steinsapir is a Los Angeles based eyelid plastic surgeon and consumer advocate.  He is internationally respected for his innovations in cosmetic and reconstructive midface surgery, and minimally invasive cosmetic surgery.  He is the doctor behind microdroplet botox, deep fill under eye treatment, and the website lidlift.com.  He also serves as a clinical associate professor of ophthalmology at UCLA. Seena Sharp is a pioneer, establishing one of the first competitive intelligence firms in the US in 1979, Sharp Market Intelligence. In addition to running her firm, Seena speaks globally, has written or been featured in numerous business publications, including Harvard Business Review, and she has a masters' degree in mathematics from New York University. What's really impressive is that a major business book publisher, John Wiley & Sons, asked her to write THE book on this topic, Competitive Intelligence Advantage: How to Minimize Risks, Avoid Surprises and Grow Your Business in a Changing World. Adam Morden, owner of Alchemy CrossFit in Hamilton Ontario and co-founder of Rhinofit gym management software.  Adam has been working in the fitness industry for two decades and is a best-selling author in the field of health and nutrition.  He has helped thousands of clients reach and exceed their fitness goals, showing that anyone can reach an exceptional level of health and fitness, whatever their age or current level.  Adam is passionate about helping others create and enjoy a extraordinary life of success and health.

Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, "Competitive Intelligence Advantage."  Seena and I talk about a wide array of topics related to CI, business and strategy.