Podcasts about marketing news

Watch out documentary on the Future of the CMO from this link

Watch out documentary on the Future of the CMO from this link

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um den persönlichen Verkauf und Direktmarketing. Du erfährst, wann Personal Selling wirklich relevant ist, worauf du dich bei Messen vorbereiten solltest und wie du deine Zielgruppenanalyse konkret vertiefen kannst. Außerdem schauen wir uns an, wie Direktmarketing funktioniert und das von Werbebrief bis WhatsApp.____________________________________________Marketing-News der Woche:⁠⁠⁠⁠Werbung wirkt... und das stärker als gedachtWerbung in Massenmedien bleibt ein zentraler Wachstumstreiber für Marken. Werbeverzicht führt zu Umsatzverlusten von durchschnittlich 16 % nach einem Jahr und bis zu 36 % nach drei Jahren. Entscheidend ist die mentale Verfügbarkeit einer Marke, also ihre Präsenz in den Köpfen potenzieller Käufer. Langfristiges Wachstum erfordert Reichweite, Wiedererkennbarkeit und die gezielte Verknüpfung von Marken mit relevanten Assoziationen.Immersive Ads auf dem VormarschDurch die Kooperation von Google und Roblox wird der Milliardenmarkt für Immersive Ads weiter geöffnet. Publisher können über Googles AdMob und Ad Manager nun einfacher Werbung in virtuellen Spielewelten integrieren, etwa in Form von digitalen Billboards oder Rewarded-Videos. Besonders relevant ist das für die Gen Z, die klassische Medien zunehmend meidet und stark auf digitale Erlebnisse anspricht. Roblox zählt täglich über 85 Millionen aktive Nutzer:innen und bietet damit enormes Werbepotenzial. Google reagiert damit strategisch auf sinkende Werbewirkung in traditionellen Umfeldern und erweitert sein Portfolio um Formate im Gaming-Kontext.Branding feiert sein ComebackNach Jahren dominanten Performance Marketings kehrt das strategische Markenbild stärker in den Fokus zurück. Unsichere Zeiten führten zwar zu einem kurzfristigen KPI-Fokus, doch immer mehr Unternehmen erkennen, dass nachhaltiger Erfolg ohne Markenaufbau nicht funktioniert. Expertinnen fordern daher ein Umdenken und plädieren für einen ganzheitlichen Blick auf den Funnel. Kritik gibt es an intransparenten Plattformmetriken, die Werbewirkung vorspielen, wo keine ist. Sinkender ROI bei Social AdsTrotz steigender Ausgaben für Social-Media-Werbung sehen drei von vier US-Advertisern einen rückläufigen ROI. Hauptgründe sind Zielgruppensättigung, steigende Kosten und zunehmender Werbeüberdruss. Viele Marketer reagieren mit einer Diversifikation der Kanäle und investieren verstärkt außerhalb von Social Media. Die Erkenntnis: Es braucht eine strategische Neuausrichtung. ____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die Grundlagen von PR und Verkaufsförderung. Du erfährst, welche Ziele PR verfolgt, welche Arten es gibt und wie sie sich von klassischer Werbung unterscheidet. Danach wird geklärt, wie Sales Promotion funktioniert, welche Zielgruppen sie hat und welche Maßnahmen sich dafür eignen.____________________________________________Marketing-News der Woche:⁠Fluege.de setzt auf datengestützte Budgetentscheidungen Um der Unsicherheit bei der Wirkung von Online-Werbung zu begegnen, setzt fluege.de auf ein KI-gestütztes Marketing-Mix-Modelling mit Googles Open-Source-Tool „Meridian“. In Zusammenarbeit mit der Agentur Digitl wurde ein Modell entwickelt, das 90 % des Online-Umsatzes nachvollziehbar macht. Durch diese datenbasierte Optimierung stieg der Umsatz um 3,8 %. Diese Marken haben die zufriedensten KundenLaut dem aktuellen Kundenzufriedenheits-Ranking von YouGov und dem SZ Institut behauptet sich die Online-Apotheke „medikamente-per-klick“ mit 92,1 Punkten zum dritten Mal an der Spitze. Auffällig ist der Aufstieg von Lavazza auf Platz zwei und das Comeback mehrerer Marken aus den Bereichen FMCG, Tourismus und Handel. Wenn Personalisierung zur Manipulation wird KI übernimmt im Marketing zunehmend die Steuerung von Kaufentscheidungen, oft unbemerkt. Algorithmen analysieren Verhaltensdaten in Echtzeit, passen Inhalte, Empfehlungen und Preise dynamisch an und nutzen psychologische Trigger zur Verkaufsförderung. Während das aus Unternehmenssicht effizient ist, verschwimmt die Grenze zwischen Service und gezielter Beeinflussung. Studien zeigen, dass Kunden Werbung oft nicht als solche erkennen.Mehrheit der Deutschen erwägt Boykott von US-ProduktenMehr als die Hälfte der Deutschen würde laut YouGov im Fall eines Zollkonflikts auf US-Produkte verzichten. Dabei zeigt sich ein Zusammenhang zwischen Markenloyalität und geopolitischen Einstellungen. Gleichzeitig geben viele Boykott-Befürworter zu, US-Produkte im Alltag oft nicht eindeutig zu erkennen. Ob ein solcher Boykott im Alltag tatsächlich umsetzbar ist, bleibt fraglich, besonders, weil Marken wie Apple, Amazon oder Netflix allgegenwärtig sind.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

In this episode, Eric sits down with Åsa Borg, the Chief Marketing & Commercial Operations Officer at Polestar, the Swedish electric performance car brand that's challenging the automotive industry. Since launching in 2017, Polestar has rapidly expanded to 27 markets globally with their lineup of electric vehicles. Åsa brings her wealth of experience from 20 years at Volvo Cars to this challenger brand, offering unique insights on the difference between marketing for an established brand versus building one from scratch.One of the key takeaways from this conversation is how Polestar approached sustainability—making it core to their brand identity rather than just a marketing message. Åsa shares that transparency is a fundamental value for Polestar, especially in an industry that has historically hidden its environmental impact. We also dive into their decision to bring creative and media capabilities in-house, which has allowed for greater consistency, speed, and control over their brand expression across all 27 markets. Another fascinating aspect of our discussion explores how AI is being integrated into their marketing operations, from improving translation to maintaining brand tonality across markets. If you're interested in automotive marketing, sustainability branding, or building in-house creative capabilities, this episode is packed with valuable insights!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/fSEW2Vl2Sf8  

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um die Grundlagen von PR und Verkaufsförderung. Du erfährst, welche Ziele PR verfolgt, welche Arten es gibt und wie sie sich von klassischer Werbung unterscheidet. Danach wird geklärt, wie Sales Promotion funktioniert, welche Zielgruppen sie hat und welche Maßnahmen sich dafür eignen.____________________________________________Marketing-News der Woche:Google misst erstmals CO₂-Fußabdruck von Werbung mit eigener LösungGoogle hat ein Tool entwickelt, das den CO₂-Ausstoß von Kampagnen im Google-Ads-Universum transparent macht. Die Lösung basiert auf First-Party-Daten und berücksichtigt Faktoren wie Zielgruppen, Medienmix und Auktionsverhalten und wurde mit Marken wie L'Oréal, Vodafone und LVMH getestet. Damit will Google bis 2030 klimaneutral werden und die Werbeindustrie zu mehr Nachhaltigkeit bewegen.Unilever setzt auf Influencer statt klassische MarkenbotschaftenUnilevers neuer CEO Fernando Fernandez will die Markenkommunikation neu ausrichten: Influencer und Creator sollen klassische Werbebotschaften ablösen, da Konzernkommunikation zunehmend als unglaubwürdig gilt. Besonders in großen Märkten wie Indien oder Brasilien sollen lokale Fürsprecher aufgebaut werden, gestützt durch KI und ein höheres Marketingbudget. Ziel ist es, die Marken begehrlicher zu machen und den Premium-Anteil im Portfolio zu steigern.Diese Marken gewinnen 2025 am meisten VertrauenLaut einer YouGov-Analyse konnte weg.de 2025 den größten Imagezuwachs erzielen, gefolgt von eToro und Berliner Kindl. Besonders Marken aus Tourismus, Finanzen und Einzelhandel konnten im letzten Jahr an Vertrauen gewinnen.Serviceplan bleibt kreativste Digitalagentur DeutschlandsServiceplan verteidigt Platz 1 im BVDW-Kreativranking mit großem Vorsprung. Jung von Matt kehrt stark zurück, Mutabor und Adam & Eve Berlin steigen erstmals in die Top 10 ein. Die hohe Dynamik im Ranking spiegelt unterschiedliche Award-Strategien wider. Als meistprämierte Kampagne sticht „Climate Realism“ für den WWF heraus.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es noch ein bisschen weiter mit der Radiowerbung. Wir schauen uns die Vor- und Nachteile und Zielgruppen und Nutzung von Webradio an und welche Rolle klassische Radiospots heute noch spielen. Außerdem geht es darum, was Kinowerbung leisten kann und was nicht und welche Formate es gibt.____________________________________________Marketing-News der Woche:Lidl setzt auf viralen Rap-Clip mit Discounter-Star Lidl startet eine neue Kampagne mit Schauspieler Merlin Sandmeyer, bekannt aus der Serie "Die Discounter". In Clips auf TikTok, YouTube und Instagram rappt er echte Kundenkommentare. Die Aktion stammt von der Agentur La Red und erreichte allein auf TikTok 6,6 Millionen Views. Cybercrime verursacht Milliardenverluste im Marketing Im Februar 2025 kam es laut Bitdefender zu 962 Ransomware-Angriffen, 27 davon in Deutschland. Besonders betroffen ist das Online-Marketing: 2023 gingen 84 Milliarden Dollar durch Anzeigenbetrug verloren. Bis 2028 könnte sich dieser Wert laut Juniper Research mehr als verdoppeln. Marken kämpfen mit Bots, nutzlosen Werbeumfeldern und sinkender Sichtbarkeit. Ad-Verification und technische Schutzmaßnahmen werden immer wichtiger.Erste TV-Werbung komplett mit KI produziertFür die Marke Lacalut wurde ein Spot entwickelt, der vollständig von künstlicher Intelligenz erstellt wurde. Gezeigt werden Szenen aus 100 Jahren Markengeschichte, komplett mit synthetischen Menschen, Musik und Stimme. Die Produktion spart Kosten und könnte zum Vorbild für weitere KI-Kampagnen werden. ____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we're talking about the Severance season finale, March Madness, Puma's new running ad, Tower 28's YouTube Shorts series, and more!More from us:Mitzi Payne @mmmitzi Mike Payne @mmmiiikeTimestamps: 02:00 – Spoiler alert! Thoughts on the season finale of Severance. 10:00 – March Madness continues. Also, realizing we aren't 20 anymore. 19:00 – Do we need a consolation bracket?21:15 – Big Thing 1: Tower 28 launched a cool scripted series on YouTube Shorts. 28:00 – Mitzi is loving Puma's running ad.31:00 – Thing 2: Disney appoints Bobby Kim as VP of Creative. Is Downtown Disney about to be lit?37:00 – Thing 3: TikTok has declared March 2025 as the start of The Great Meme Depression. What is going on? And why are we reporting on this?Show notes:The SCAN

We're excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste. In this conversation, Gastón dives into the importance of genuine storytelling, the fascinating psychology behind “Veg Haters,” and why focusing on customer insight (rather than competitors) unlocks true growth potential.One of the key takeaways from this episode is Gastón's belief that marketers should read fiction writers—like Hemingway—to understand storytelling frameworks that connect on a deeper human level. Another recurring theme is his approach to balancing long-term brand-building with short-term performance—a common challenge for any marketer who needs to do “more with less.” If you've ever wondered how to turn customer complaints into an engaging campaign, or if you simply love the idea of “ugly” fruits and veggies saving the world, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/DWQzGdyFj-U    

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um Out-of-Home-Werbung. Wir schauen uns an, was der Unterschied zwischen Digital Signage und Digital Out-of-Home ist, wie man Out-of-Home-Werbung richtig gestaltet und welche Vor- und Nachteile das Ganze hat.____________________________________________Marketing-News der Woche:Werbemarkt wächst: 6,8 Milliarden Euro in SichtDer digitale Werbemarkt legt weiter zu. Für 2025 wird ein Umsatz von 6,8 Milliarden Euro erwartet, das sind 8,8 Prozent mehr als im Vorjahr. Besonders Video-Ads und Programmatic Advertising sorgen für den Anstieg. Reels, TikTok und YouTube dominieren die Bildschirmzeit, während KI-gestützte Tools wie Googles Performance Max und Metas Advantage+ Werbeanzeigen noch gezielter ausspielen. GTA 6: Rockstar schweigt und die Fans rasten ausRockstar Games gibt kaum Infos zu GTA 6 heraus und genau das macht die Fans wahnsinnig. Der erste Trailer wurde in nur 24 Stunden über 224 Millionen Mal geklickt. Auf Reddit und YouTube wird jedes Detail nach möglichen Hinweisen durchsucht. Die Strategie funktioniert, aber sie ist auch riskant. Wenn die Erwartungen weiter steigen, könnte selbst ein großartiges Spiel am Ende nicht mehr mithalten. Gen Z: Nachhaltig ja, aber nicht um jeden PreisDie Best-Brands-Studie 2025 zeigt, dass viele beliebte Marken der Gen Z auch in anderen Generationen gut ankommen. Erfolgreiche Marken setzen auf Humor, Erlebnisse und eine authentische Präsenz in sozialen Medien. Gängige Mythen wie Egoismus oder reine Digital-Fokussierung treffen nicht zu. Soziale Werte und nachhaltiger Konsum sind der Gen Z wichtig. Marken sollten sie glaubwürdig und individuell ansprechen, statt sich auf Stereotype zu verlassen.Werbung ohne Cookies: Context is KingDas Ende der Third-Party-Cookies rückt näher und Contextual Advertising wird immer wichtiger. Statt Nutzer zu tracken, setzen Werbeanzeigen jetzt auf den echten Kontext. KI analysiert nicht nur Begriffe, sondern versteht ganze Inhalte und Stimmungen, um passende Werbung in Echtzeit auszuspielen. Werbetreibende investieren in neue Strategien, um datenschutzfreundliche und gleichzeitig effektive Kampagnen zu entwickeln.____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Check out our new podcast ‘Ripples' on Microcultures from the links

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es um Out-of-Home-Werbung. Wir schauen uns an, was der Unterschied zwischen Digital Signage und Digital Out-of-Home ist, wie man Out-of-Home-Werbung richtig gestaltet und welche Vor- und Nachteile das Ganze hat.____________________________________________Marketing-News der Woche:Hyperpersonalisierung in der WerbungMehr als die Hälfte der Deutschen hat bereits ein Produkt gekauft, nachdem sie eine passende Anzeige gesehen hat. Besonders auf Social Media, in Online-Shops und über Suchmaschinen nehmen Nutzer personalisierte Werbung wahr. Künstliche Intelligenz wird diese Entwicklung weiter vorantreiben, indem sie Anzeigen noch gezielter auf individuelle Interessen zuschneidet. Während Werbung für alltägliche Produkte wie Lebensmittel als hilfreich empfunden wird, sehen Verbraucher personalisierte Anzeigen in Bereichen wie Finanzdienstleistungen oder Politik eher kritisch.Samsung ist die beliebteste Marke der WeltLaut der aktuellen YouGov-Analyse "Best Global Brands 2025" führt Samsung das weltweite Ranking an. YouTube und WhatsApp folgen auf den Plätzen zwei und drei. In Deutschland liegt PayPal an der Spitze. Adidas ist die beste deutsche Marke im internationalen Vergleich und belegt global den fünften Platz. Besonders auffällig ist die Entwicklung von Vodafone, das in Deutschland den stärksten Anstieg verzeichnet. Die Studie zeigt, dass Marken mit einer hohen Konsumentenbindung langfristig erfolgreich bleiben.Deutsche Marken müssen ihr Image erneuernDas Label "Made in Germany" verliert für viele Deutsche an Bedeutung, während es international weiterhin hohes Ansehen genießt. Besonders in China wird es als Qualitätssiegel geschätzt. Eine Studie von Sturm und Drang, Serviceplan und Meisterkreis empfiehlt deutschen Marken, sich stärker auf Innovation und kulturellen Mehrwert zu konzentrieren. Wichtige Konzepte für die Zukunft sind "Future Proof from Germany", "Driven by Science from Germany", "Culture Enriched from Germany" und "Co-Developed from Germany". Ziel ist es, deutsche Produkte nicht nur als technisch zuverlässig, sondern auch als Lösungen mit echtem Mehrwert zu positionieren.Marketing in Deutschland: Fehlende Zielgruppen-DatenViele deutsche Marketer fühlen sich nicht ausreichend mit Daten über ihre Zielgruppen ausgestattet. Während in Großbritannien mehr als die Hälfte über hochwertige Daten verfügt, sind es in Deutschland nur 44 Prozent. Der "State of Marketing Report 2025" zeigt, dass First-Party-Daten immer wichtiger werden, da Third-Party-Cookies an Relevanz verlieren. Millennials stehen besonders im Fokus, während die Generation Z weniger stark im Marketing berücksichtigt wird. Eine überraschende Entwicklung betrifft Influencer-Marketing. Mehr als 80 Prozent der Befragten halten es für wahrscheinlich, dass Künstliche Intelligenz schon bald echte Influencer in den sozialen Medien ersetzen wird.____________________________________________Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Check out our new podcast ‘Ripples' on Microcultures from the links

Check out our new podcast ‘Ripples' on Microcultures from the links

In this month's edition of Monthly Marketing News, I'm back to break down the latest trends shaping industrial sales and marketing right now. From emerging tools and tech to shifts in buyer behavior and strategies that are making an impact, I'll be sharing what's working, what's not, and where you should be focusing to stay ahead of the curve.This series is all about keeping you informed and ready to adapt—because in this space, staying static isn't an option.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Marketing im Kopf - ein Podcast von Luis Binder In dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG! In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht es noch mal um Fernsehwerbung. Es wird zum einen darum gehen, was das Ganze kostet, aber auch wieder was für Vor- und Nachteile dieses Medium hat und dann werden wir uns auch noch kurz das Thema Print anschauen.   ____________________________________________ Marketing-News der Woche: ⁠⁠⁠⁠Googles Marktanteil fällt unter 90 %⁠ Google bleibt die beliebteste Suchmaschine der Welt, aber der Marktanteil ist im Schlussquartal 2024 erstmals seit 2015 unter 90 % gefallen. Microsofts Bing folgt mit etwa vier Prozent Marktanteil. Yandex und Yahoo liegen auf den Plätzen drei und vier. Google hat vor allem in Asien Marktanteile verloren, wo die russische Suchmaschine Yandex im Schlussquartal 2024 stärker war. Also erstmal keine wirklichen Auswirkungen für Deutschland. ⁠ Schon mal von Granfluencern gehört?⁠ Granfluencer sind ältere Menschen, die als Influencer für hippe Klamotten und Designermode auftreten. Beispiele sind Alojz Abram alias "Gramps" und das Paar Aki und Koichi Kim, die auf Instagram und TikTok große Reichweiten erzielen. Diese älteren Influencer zeigen, dass Mode kein Alter kennt und dass Kontraste zwischen Alter und jugendlicher Kleidung gut ankommen. Marken wie Dior, New Balance und H&M nutzen diesen Trend, um ihre Produkte zu bewerben.⁠ Pflicht zur Barrierefreiheit⁠ Das Barrierefreiheitsstärkungsgesetz (BFSG) tritt am 28. Juni 2025 in Kraft und verpflichtet Unternehmen, ihre digitalen Angebote barrierefrei zu gestalten. Das betrifft ungefähr 190.000 Firmen in Deutschland und umfasst Produkte und Dienstleistungen wie Computer, Smartphones, E-Books, Telekommunikation und E-Commerce. Barrierefreiheit verbessert die User Experience für alle und stärkt die Kundenbindung. ABER viele Websites, insbesondere im Online-Handel, haben noch Nachholbedarf. ⁠ Die Auswirkung von KI-Suchmaschienen⁠ KI-getriebene Suchmaschinen wie SearchGPT von OpenAI bieten eine neue Art der Informationssuche, indem sie Fließtexte anstelle von Links zu Drittseiten liefern. Marken können davon aber profitieren, indem sie sinnvollen Content bereitstellen, der in den Suchergebnissen zitiert wird. So zum Beispiel die nachhaltige Menstruationsproduktmarke Viv. Die verzeichnete einen Traffic-Anstieg von 400 Prozent, nachdem ihre Produkte in einem Blogbeitrag erwähnt wurden, der von einer KI-Suche zitiert wurde. Und am Ende interagieren Nutzer von KI-Suchmaschinen nicht nur mit den bereitgestellten Zusammenfassungen, sondern klicken auch auf die Links oder kaufen Produkte. ____________________________________________ Über den Podcast: In dem Podcast Marketing im Kopf soll es um die Frage gehen, was notwendig ist, um ein Produkt oder eine Dienstleistung gut vermarkten zu können und was für grundsätzliche Strategien verfolgt und ganz leicht umgesetzt werden können. Egal, ob du selbst im Bereich Marketing arbeitest, oder, ob du dich einfach nur für das Thema interessierst, in diesem Marketing-Podcast lernst du alle Grundlagen und Strategien, die aktuell im Marketing verwendet werden. ____________________________________________ Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠  Instagram: https://www.instagram.com/marketingimkopf/ Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com  Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/FqizjfWSSUs  

In today's episode of Weekly News, hosts Ryan Alford and Chris Hansen discuss current business and marketing news. They cover TikTok's rapid resurgence, the impact of China's new AI technology Deep Seek on the stock market, and its geopolitical implications. The duo also examines the state of the cryptocurrency market, focusing on Bitcoin and XRP, and the challenges of resume honesty in job applications. The episode blends humor with serious analysis, offering listeners a thought-provoking exploration of the fast-paced world of business and technology.TAKEAWAYSRapid news cycle and its impact on business and marketing.Recent performance and resurgence of TikTok.Introduction and implications of the Chinese AI technology Deep Seek on the stock market.Geopolitical tensions between the U.S. and China due to technological advancements.Economic ramifications of Deep Seek's success on U.S. tech companies.Current state of the cryptocurrency market, focusing on Bitcoin and XRP.Challenges of resume honesty and the prevalence of embellishments in job applications.Discussion on interest rates and the Federal Reserve's economic strategies.Examination of taxation, government spending, and potential reforms.Exploration of the idea of eliminating federal income tax and alternative revenue sources. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, Diana Springer, Group Head of Brand & Marketing at Standard Bank, talks about preserving trust while infusing fresh creativity into Africa's largest financial institution. With a heritage spanning 162 years and 15M+ customers, Standard Bank has every reason to play it safe—yet Diana reveals how her team fosters innovation, internal advocacy, and an emotive brand narrative in a typically functional category.From her agency background (Ogilvy, Saatchi) to the challenges of marketing a global, matrixed financial services group, Diana shares tactics for balancing brand consistency with the need for breakthrough creativity. Whether you're a marketer in a highly regulated industry or just want to hear what it's like taking a heritage brand forward, this conversation will both give you insight and inspiration.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/0KLNVlFIxsQ  

We're back with Scratch! In this episode, we sit down with Abey Mokgwatsane, Chief Marketing Officer of Investec, an international bank and wealth manager that's celebrating its 50th anniversary—and still thinking like a challenger. Abey shares how his team keeps the brand fresh by simplifying complexity, focusing on consistent storytelling, and staying true to the heritage that first propelled Investec into the private banking space. He also explains what it's like to join a new industry as a “super sub” and how that outsider perspective drives authentic innovation.One of the big takeaways from this episode is Abey's focus on “making the complex simple and the simple exciting.” Whether it's building a brand around the iconic zebra or doubling down on Investec's legendary service culture, Abey's mindset proves that consistency doesn't have to mean boring. We also dive into what it means to remain “freshly consistent” instead of “consistently fresh,” a concept that's helped Investec maintain its challenger DNA over five decades of growth.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/EGXZiOWQbsA           

For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world for an incredibly candid conversation on the media and ad world that cuts through what David famously coined as "digibabble" years ago. We moved from their personal passions (don't get David started on The Doors!) to how advertising evolved in the tech era... to its future, jam packed with opinions based on their decades of award-winning experience. (Lou, who previously ran global marketing at a couple of small brands you may have heard of, like Bank of America, American Express, and where I first met him, E.J. Gallo, is now the strategic mind behind news assessor Ad Fontes Media, The street cred of David - a top voice on LinkedIn, thanks in part to his terrific blog, "Imagine," stems from being former global CEO/Chairman of Y&R (now VMLY&R) and board member for a ton of big companies like American Eagle and Ethan Allen. He is now Vice-Chairman at the forward-thinking mid-size holdco, Stagwell, where Lou is also an advisor, I discovered!) What informs a lot of the conversation is David's explanation of how Stagwell flipped the traditional agency model on its head: Instead of buying up creative agencies, founder Mark Penn premise to build around tech."... We began by buying tech, aggregating tech and creating a tech platform. Then we went out and wrote in the creative pieces of business." But as David emphasized, "Tech leads the way for everything. But our model, which is the model that's working the best, is that tech is an enabler: Our job is to tell stories and to tell them well." Stories - and art itself, even using the most sophisticated tech and AI - is only a result of the information fed to it. David shares a beautiful analogy about what a Monet envisioned using different brushstrokes on, say, Water Lillies. We have to inform our models to consider "impressionism," just as we have to provide data for use. He says, "Data is a picture of what happened before. That's it. Now, I can interpret it, I can use it, I can I can create algorithms or models, but at the end of the day, data is a picture of what was. It can predict, and AI is going to be better at that, but that's all it is. So it's only as good as the data that it has." And don't get him started on OMNICHANNEL as a buzzword, either. The through line of this episode is to appeal to and follow the consumer. Not jam tech terms or "digibabble" down their throats. Unsurprisingly, Lou agrees, comparing ineffective presentations to Charlie Brown hearing his teacher: "Wah wah. Wah wah. Digital." His point when pitching the CFO could also apply to the consumer: "If you don't contextualize everything into the growth agenda, you might as well not go to the meetings. They don't care what we do, they care how what we do achieves growth." Be human, even in an AI world. That applies to retail, to advertising and, as we learn, the news media. The Future of News Perhaps most compelling was our discussion about the critical importance of news. Insider Interviews followers know this is a clarion call for Lou, which he focused on in his first appearance here last year. Now, backed by Stagwell's staggering study of 50,000 people, Lou shared a startling insight: "The ROI, or return on advertising -- ROAS, on news is higher than any other content vertical you can buy." Marketers are missing out on if they are "news-averse," based on some misguided perceptions about "brand suitability." "11% are self-identified as news junkies who only read or watch the news when they're consuming media. That's 11% more business for any marketer in America in 2025 who will achieve the growth agenda and win by reaching these very influential people." (To learn more, all Insider Interviews fans who are publishers are invited to apply to attend Stagwell's Future of News next meeting at 1WTC on January 2...

In the New Year's special episode of "Right About Now," recorded on January 3, 2025, host Ryan Alford and co-host Chris Hansen discuss business trends, personal branding, and the evolving landscape of podcasting. They highlight the surge in gym attendance due to New Year resolutions and the importance of personal branding on social media. The duo also explores the rise of podcasting as a mainstream medium and makes predictions for Bitcoin's future. Emphasizing health and wellness as foundational for success, they encourage listeners to embrace change and leverage digital tools for personal and professional growth in 2025.TAKEAWAYSNew Year reflections and resolutions, particularly regarding gym attendance.Discussion of a significant hacking incident and its implications for national security.Importance of personal branding and leveraging social media for growth.The rise of podcasting as a mainstream medium and its evolution.Predictions for Bitcoin's price and its market trends in 2025.The changing landscape of the workforce and employee retention challenges.Emphasis on adopting a lean business model for smaller teams.The critical role of health and wellness in achieving business success.Encouragement for listeners to embrace positivity and determination in the New Year.The significance of authenticity and engagement in building a personal brand. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this Thanksgiving special of "Right About Now," host Ryan Alford is joined by co-hosts Chris Hansen and Brianna Hall. The episode, covers a range of topics from Black Friday shopping trends to personal reflections on gratitude and health. Brianna shares her shift from early morning Black Friday shopping to supporting local businesses, while Ryan humorously admits his love for Harbor Freight. Chris discusses the art world, including a $6 million banana duct-taped to a wall, and the group debates Drake's lawsuit against UMG and Spotify. The episode concludes with heartfelt gratitude and holiday reflections.TAKEAWAYSThanksgiving reflections and expressions of gratitudeChanges in holiday shopping habits, particularly regarding Black FridayThe impact of health and well-being during the holiday seasonDiscussion of a $6 million banana art piece and its marketing implicationsAnalysis of Drake's lawsuit against UMG and SpotifyGeneral Motors' entry into Formula One racing through CadillacThe strategic importance of F1 for American audiences and GM's global presenceControversies surrounding GM's entry into F1 and antitrust investigationsThe marketing potential of Formula One compared to NASCAREvolution of Cadillac's design and its competition with luxury sports cars If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, we're thrilled to sit down with Sadira Furlow, the Chief Marketing Officer of Tony's Chocolonely, an impact company on a mission to end exploitation in the cocoa industry. Tony's Chocolonely isn't just about making delicious chocolate—they're committed to making systemic change in the chocolate industry by producing ethically sourced chocolate and encouraging others to join their mission.In our conversation, Sadira dives deep into the reality of building a challenger brand that's scaling globally while staying true to its core mission. She shares insights on how Tony's embraces boldness and risk-taking to drive meaningful change, the importance of storytelling in conveying their mission, and how they navigate the challenges of growth without compromising their values. One of the key takeaways from this episode is Sadira's perspective on being unapologetically mission-driven and how that translates into every aspect of their business—from product design to marketing strategies.Another recurring theme is the significance of partnership and clarity when pushing boundaries, and how Tony's fosters a culture that isn't afraid to "call the lawyers" to make a statement. If you're interested in purpose-driven marketing or want to learn how to build a brand that genuinely challenges industry norms, then this episode is for you!Send us a screenshot of your review at media@wearerival.com

In this episode, we're thrilled to sit down with Charl Bassil, the Chief Brand Officer of the BBC, a globally renowned public service broadcaster (yes, the BBC) committed to enriching people's lives through programs and services that inform, educate, and entertain. In our conversation, Charl dives deep into the art of nurturing brands for the long term, emphasizing the responsibility of brand custodians to preserve and grow what has been created. He shares insights on how marketers can think like farmers, cultivating assets that provide value over time rather than hunters seeking short-term gains. We also explore the importance of balancing risks and opportunities in marketing plans and uncover the secrets to gaining more buy-in within an organization.One of the key takeaways from this episode is Charl's perspective on how brands can make people feel like they belong, turning the "others" into part of a community. We also discuss the evolving role of CMOs, the significance of maintaining authenticity in brand messaging, and how to remain relevant in a rapidly changing media landscape. If you're interested in long-term brand growth and making a meaningful impact, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/9B9DrYcWnaU          

We're thrilled to sit down with Michael Katz, the CEO of mParticle in this episode. mParticle is a leading customer data platform that helps businesses unify and activate their customer data to drive better marketing outcomes. They specialize in integrating various data sources to create unified customer profiles, enabling companies to deliver personalized and efficient marketing campaigns.In our conversation, Michael dives deep into the evolution of customer data management, sharing insights on how the shift from integration to intelligence is shaping the future of marketing. One of the key takeaways is his emphasis on the importance of building a strong first-party data foundation, which is crucial for businesses navigating the challenges of data privacy and third-party cookie deprecation. Another recurring theme is the collaboration between marketing and IT teams, highlighting the concept that "data is a team sport." MK discusses how aligning these departments can lead to better execution and more effective use of customer data. If you're a marketer looking to stay ahead in the rapidly changing landscape of customer data and marketing technology, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/ECTN_VC5760 

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.Tune in to learn:Why operational CMOs who can measure the ROI of their marketing efforts are essential in today's business landscape.How to create cost-effective campaigns that yield significant results.Why hand raisers, or self-qualified leads, are more valuable than raw leads and require personalized engagement.Why having alignment between the CMO and CRO is crucial for driving growth and achieving business goals.The importance of metrics and data to track website performance, engagement rates, and brand visibility.Why a strong brand relies on transparency, trustworthiness, and responsible security.Why finding the right balance between AI tools and human touch is essential for effective marketing.The future of the cybersecurity industry lies in best-of-breed platforms and the consolidation of products.–Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode, we're thrilled to sit down with Ben Amanna, the CEO of Boxraw, a pioneering boxing apparel and equipment company that's aiming to revolutionize the sport. Boxraw specializes in high-quality boxing gear and lifestyle apparel, helping people around the world embrace boxing not just as a sport, but as a lifestyle

We're joined by the CEO of Bespoke Beauty Brands, Stacey Tank in this episode. Founded by Toni Ko in 2019, Bespoke Beauty Brands, LLC is reshaping the landscape of affordable luxury beauty. The company blends its deep expertise in color cosmetics with the creative brilliance of artists like KimChi and Jason Wu, while embracing core values of creativity, inclusiveness, and self-acceptance. Stacey gives us a behind-the-scenes look at what has driven the company's success, particularly with the KimChi brand, which has achieved remarkable triple-digit growth year after year. She shares how authenticity and a commitment to building genuine communities lie at the heart of BBB's marketing strategy. In the second half, we dive into the evolving world of beauty retail and how it's being reshaped by challengers & incumbents alike. Stacey explains how social selling is quickly becoming the “third leg of the stool” alongside traditional retail and e-commerce—a shift that has the potential to shake up long-established retail models. She also emphasizes the importance of maintaining a strong innovation pipeline to keep up with the fast-moving beauty industry. Success, Stacey explains, is all about finding the right balance between delivering short-term results and pursuing a long-term vision, while avoiding over-reliance on any single product or sales channel. This conversation is a must-listen for anyone interested in, or working in beauty, innovation, and community-building.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/ecL1gOGWntQ          

We're back with Scratch after the long summer break! For our first episode after the break, we're thrilled to sit down with Andrew Davies, the CMO of Paddle, a leading payment infrastructure provider designed specifically for SaaS companies. Paddle takes care of the tricky stuff—payments, taxes, subscriptions—essentially all the payment logistics, so businesses can focus on what really matters: growth. In our conversation, Andrew dives deep into the art of building a brand-led B2B business and tells us why long-term brand investment is key to true marketing efficiency. One of the key takeaways from this episode is Andrew's insight on how B2B marketers can learn from B2C and lifestyle brands by focusing on people, not just businesses. We also discuss the challenges in educating boards and CEOs about modern marketing approaches, the importance of long-term brand investment, and the evolving role of CMOs as commercial operators. Another recurring theme from this episode (something that we've heard quite a few times now) is the importance of understanding the broader business ecosystem and speaking the language of top business leaders. We also touch on overlooked growth opportunities, the evolving role of CMOs, and how critical it is to align your team on messaging and the overall brand story. If you work for or own a B2B brand, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/Jv422AbPnP4          

Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust paid subscriptions to a rapidly growing free service. Join us as we explore these tools and share actionable insights to make your PR efforts more effective than ever.But that's not all! We also delve into the critical role of AI in PR. While AI can be incredibly helpful for brainstorming and outlining, over-reliance can get you blacklisted by journalists and platforms. Learn how to strike the perfect balance between leveraging AI and crafting original, engaging content that stands out. Tune in to this week's episode for these crucial updates and more, ensuring your marketing strategies are cutting-edge and effective in the coming year!If you would like to get the links and show notes for this episode, click on the link below:https://www.designerdiscussions.com/episodes/episode-121-Marketing-Updates-for-2024Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, and she offers shifting perspectives in marketing and leadership.Tune in to learn:How to navigate personal and professional transformationThe power of authenticity and self-careHow to optimize executive leadership teamsLessons learned from transforming marketing at National InstrumentsAdvice for aspiring marketing leadersWhy the future of marketing is generosity and serviceMission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don't want to fall behind.The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice.Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John WheelerGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of What the Fundraising Podcast… Tune in for practical advice on integrating handwritten notes into outreach strategies and scaling genuine connections! This episode features David Wachs, the founder and CEO of Handwrytten, a pioneering platform reinvigorating the tradition of handwritten notes with innovative, robot-based solutions. Trusted by major meal box services, eCommerce leaders, nonprofits, and professionals, Handwrytten is reshaping how brands and individuals forge meaningful connections through authentic, handwritten communication. Moreover, David is a frequent speaker on messaging technology, having presented at events such as the Direct Marketing Association, South By Southwest, Advertising Research Foundation, and the National Restaurant Association. His expertise has been recognized on the front page of the Washington Post and in interviews with Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, AMA's Marketing News, and Bloomberg Radio. He has also been quoted in numerous publications, including The Wall Street Journal, USA TODAY, Variety, Startup Nation, and US Banker Magazine.   In this episode, you will be able to: Understand the impact of handwritten notes in a digital communication landscape. Learn about the scalability and authenticity of automated handwritten notes. Compare the effectiveness of handwritten notes versus digital gimmicks in outreach. Recognize the importance of genuine gratitude in donor engagement for nonprofits. Discover practical methods to integrate and scale handwritten notes in outreach strategies. Get all the resources from today's episode here.  Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

We're joined by the Co-founder of Hyrox in this episode, Moritz Fuerste. Hyrox is a global fitness race that combines running with functional exercises. Hyrox is experiencing explosive growth in cities worldwide, with participation skyrocketing to over 210,000 athletes across 30 cities in the 2023/24 season and events selling out rapidly. Their origin story stemmed from identifying a gap in the fitness market for a measurable, repeatable sport that is accessible to everyone. Moritz discussed the model his team has used for a community-driven growth strategy that focuses on organic social media and partnerships with local gyms. This approach has allowed Hyrox to educate potential customers about their new product while creating a mutually beneficial relationship with fitness centers.We break down Hyrox's unique marketing playbook, which focuses on event-centric promotion and word-of-mouth marketing over paid digital advertising. Moritz explains how their long purchase cycle is similar to buying a car, and how this has influenced their marketing approach. He also touches on the challenges of balancing mass participation with elite competition in their messaging & comms. As Hyrox continues to grow, they're now focusing on maximizing reach through live streaming of major events, seeing this as a key channel for media exposure. Throughout the episode, Moritz emphasizes the importance of adapting messaging, trying new things, and being willing to make mistakes in building a successful challenger brand.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/m8FSZUGMUP4          

TAKEAWAYSDiscussion of various business and news topicsPromotion of another show on the Rad Cast NetworkWeekly marketing and business newsPosting of the ten commandments in Louisiana classroomsBusiness news focus on chip maker company NvidiaDiscussion of Bitcoin's long-term potential as an investmentHigh salary of fast food managers in CaliforniaDevelopment of a robot capable of jumping 656 feetInsights and commentary on each topic from Ryan and Chris The podcast begins (00:00:00)Introducing the podcast and its host, Ryan Alford, and promoting another show on the network.Weekly marketing and business news (00:01:14)The hosts discuss the week's marketing and business news, including the slower news cycle during summertime.Discussion about the Ten Commandments in Louisiana classrooms (00:04:50)The hosts discuss Louisiana's law to post the Ten Commandments in classrooms and share their thoughts on the commandments.Nvidia's market cap and stock value (00:10:54)The hosts talk about Nvidia's market cap, stock value, and the company's worth per employee.Fast food manager salaries in California (00:16:13)The hosts discuss the high salary of fast food managers in California, comparing it to other retail management positions.Robot capable of jumping 656 feet (00:20:10)The hosts mention engineers designing a robot capable of jumping 656 feet and discuss the potential applications of this technology.The development of a jumping robot (00:21:16)Discussion about the use of jumping robots in business and their potential capabilities in the future.The decline of suit-wearing in business (00:22:18)Conversation about the decreasing frequency of wearing suits in business settings, especially in the ad agency business.The future of movie theaters and experiences (00:30:17)Exploration of the impact of COVID-19 on movie theaters, the need for innovation in the movie theater experience, and personal experiences with movie-watching.McDonald's loses Big Mac trademark battle (00:34:14)Information about McDonald's losing the right to use the Big Mac name exclusively for its large chicken sandwich in the EU, following a court ruling. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

TAKEAWAYSFinancial performance of companies like Apple and MicrosoftImpact of AI on technologyMarketing strategies of the Financial TimesRising demand for weight loss support productsImportance of custom branded merchandise for businessesTIMESTAMPSThe introduction (00:00:00) Introduction to the podcast episode and the hosts, setting the tone for the discussion.Hot Dog Eating Contest and Impossible Meats (00:02:20) Discussion about the annual hot dog eating contest at Coney Island and the involvement of Joey Chestnut with Impossible Meats.Apple surpassing Microsoft in market value (00:05:56) Apple's regained title as the world's most valuable company, surpassing Microsoft, and the impact of AI-powered features on investor confidence.Rising demand for weight loss support products (00:12:15) The vitamin shop meeting the rising demand for weight loss support products, driven by the impact of peptides on consumer behavior.Financial Times new global platform (00:15:01) The launch of a new global platform by the Financial Times to raise awareness of its advertising and partnerships among media and marketing industry audiences.Custom branded merchandise for businesses (00:19:00) The importance of custom branded merchandise for businesses, promoting the use of premium hats, hoodies, and t-shirts as a sales tactic.The impact of deepfakes (00:21:41) Discussion on the rise of deepfakes and their potential impact on brand safety and the need for reliable content filtering.Concerns over deepfakes (00:23:00) Concerns about the difficulty in distinguishing between real and fake content, with examples of misleading videos and the potential for biased use of AI.Certification for electric air taxis (00:25:15) The announcement of the FAA granting certification to Archer Aviation for electric air taxis, including the potential benefits and implications for air travel.Instagram's new video ad format (00:30:12) Discussion on Instagram's testing of a new video ad format that stops users from scrolling until they view the ad, and the potential impact on user experience and marketing strategies.Consumer and advertiser perspectives on Instagram ads (00:32:22) Exploration of the implications of Instagram's new video ad format from both consumer and advertiser perspectives, including the potential for richer media experiences and increased marketing opportunities.NBA finals and weather in Miami (00:35:29) Casual conversation about the NBA finals and the weather in Miami, with a light-hearted exchange about personal plans and experiences.Appreciation for the audience and show verification (00:37:11) Expressing gratitude to the audience and celebrating the verification of the show, as well as promoting branded merchandise and acknowledging the co-host's social media presence. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

We're joined by the CMO of Fever-Tree, Jeremy Kanter in this episode. Fever-Tree is a global brand that sells premium drink mixers designed to complement the world's finest spirits

In This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google's AI Overviews spreading misinformation? Timestamps 02:21 – Story 1 – How a huge Google leak confirms some juicy SEO theories 27:58 – Story 2 – JoJo Siwa's "Bad Girl" rebrand 36:51 – Story 3 – Are Google's AI Overviews spreading misinformation? 49:08 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-19/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-19 You May Also Enjoy… The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple's Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn't Working https://exposureninja.com/podcast/dojo-15/ Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/    

In this episode, we are joined by the SVP of Brand Marketing and Communications at Grindr, Tristan Pineiro. Grindr is an online dating & meetup app predominantly used by gay and bisexual men and the trans & queer community. Tristan's marketing philosophy is to understand and align the three brand truths - who you say you are, who people say you are, and who you really are. He emphasizes that finding the authentic, true brand narrative serves as the foundation for a successful marketing function

Elon Musk's announcement about uploading podcasts and films on TwitterThe first human brain chip implant by NeuralinkThe rise of "buy now, pay later" productsApple's controversial iPad Pro adImpact of Elon Musk's announcement on TwitterInnovation and transparency in Neuralink's brain chip implantChallenges and risks of "buy now, pay later" productsCritique of Apple's iPad Pro adInsights and opinions on the discussed topicsExpertise in the business and marketing industryTIMESTAMPSThe introduction (00:00:00) Introducing the podcast and setting the stage for the discussion.Elon Musk's Announcement (00:02:05) Elon Musk's announcement about uploading podcasts, TV shows, and films on Twitter/X and the potential impact on the platform.Neuralink's Brain Chip Implant (00:07:54) Discussion about Neuralink's first human brain chip implant, its success, and the need for transparency."Buy Now, Pay Later" Products (00:13:35) The rise of "buy now, pay later" products and the potential impact on consumers and the economy.Apple's Controversial iPad Pro Ad (00:19:16) The backlash against Apple's new iPad Pro ad, its tone-deafness, and the impact on the company's reputation.Apple's Innovation Woes (00:23:21) Discussion on Apple's lack of innovation, canceled projects, and the need for tech innovation.AI Podcast Tool (00:25:36) Exploration of a new AI podcast tool, its potential benefits, and the limitations of technology in replicating human creativity.Mike Tyson vs. Jake Paul Fight (00:27:00) Conversation about the upcoming fight between Mike Tyson and Jake Paul, the VIP package, and the potential entertainment value.McDonald's $5 Meal (00:31:25) Analysis of McDonald's potential new $5 value meal, comparison with previous offerings, and the impact on low-income consumers.Family Fast Food (00:32:53) Humorous discussion about fast food consumption, inflation, and the convenience of fast food for busy families.Closing Remarks (00:33:52) Final words, including a weekend wish and a request for reviews and ratings, along with promotion of the show's video content.  If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this episode, we are joined by the CMO of Tomorrow.io, Dan Slagen. Tomorrow.io is a global weather intelligence brand that provides predictive insights to help major brands and governments mitigate operational risks from weather events. Despite being a Series E company with a marketing team of just 4 people, Dan shares how they have built a major brand around their service through 1- Creative storytelling, 2- Leveraging media coverage, and 3- Establishing "weather intelligence" as a new category altogether (which they now lead) ⛈️.Dan discusses the marketing principles and practices that allow his lean team to punch above their weight

In this episode, we are joined by Andrew Garrihy, a veteran global CMO who spent several years working in senior marketing roles at major Chinese companies like Huawei and Didi. Andrew shares his fascinating experiences navigating the complexities of Chinese business culture as a Western executive. He provides invaluable insights into understanding the mindset and values that shape the Chinese professional environment, such as the emphasis on collective wisdom, respect for hierarchy, and the relentless pursuit of progress.He walks us through the "agile marketing" framework he implemented at Huawei, where they would launch around 50 new smartphone products per year, with about 3 being major flagship launches that required launching across 15 European countries, with only 90 days to plan and execute on all campaigns. This approach included long-term strategic planning with extreme agility, continual testing, and dedicated innovation budgets. Andrew also talks about his new passion project, the CMO Coach, which aims to provide mentorship to emerging marketing leaders to maximize their potential.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/mmRPhJxDZb8

TAKEAWAYSImpact of mortgage demand and soaring interest rates on the housing market and economyEmergence of a new AI search platform called Perplexity and its potential implications for consumer behavior and the search engine marketConcerns about GM tracking drivers without consentUse of AI to create digital doubles of artists by a talent agencyInsights and opinions from Ryan Alford and Chris Hansen on these topicsValuable insights and analysis for the audience on current business and marketing newsTIMESTAMPSThe start of the podcast (00:00:00) Introduction to the podcast and hosts.Discussion on studio setup and plans (00:00:27) The hosts discuss the studio setup, camera angles, lighting effects, and plans for the week.Impact of mortgage demand (00:05:59) The hosts discuss the impact of mortgage demand on housing and the broader market, particularly in relation to interest rates and consumer behavior.Emergence of a new AI search platform (00:08:04) The hosts discuss the emergence of Perplexity AI, its unicorn status, and its approach to providing answers rather than search results.Concerns about GM tracking drivers without consent (00:15:18) The hosts discuss the privacy concerns and legal issues related to General Motors allegedly tracking drivers without their consent and sharing data with insurance companies.Use of AI to create digital doubles of artists by a talent agency (00:19:56) The hosts discuss Creative Arts Agency's exploration of using AI to create digital doubles of artists, raising ethical and legal questions about the rights and implications for actors' and musicians' careers.AI Digital Doubles (00:22:32) Discussion on the implications of AI creating digital doubles of artists and concerns about privacy and ownership.Netflix Subscriber Growth (00:26:41) Netflix's increase in subscribers after a crackdown on password sharing and its impact on revenue and income.Meta's Quest Headset (00:29:44) Meta's decision to open up its operating system to other hardware makers to boost its standing in the augmented reality and virtual reality industries.Kentucky's Medical Cannabis Lottery (00:33:33) Kentucky's use of a lottery system for initial round of medical cannabis business licenses and the potential business implications.TikTok Ban (00:35:31) The potential ban on TikTok by the U.S. government and its implications for businesses and users. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

TAKEAWAYSIce Cube's offer to basketball player Caitlin ClarkMcDonald's scented billboardsFluctuation of BitcoinTravis Kelce hosting a game showTesla halting Cybertruck deliveries due to a design flawCHAPTERSIce Cube's Offer to Caitlin Clark (00:05:55) Ice Cube's offer to basketball player Caitlin Clark to play in the Big Three league for $5 million.McDonald's Scented Billboards (00:09:28) McDonald's created billboards that diffuse the scent of its french fries to attract customers.Fluctuation of Bitcoin (00:13:39) Bitcoin's 8% drop due to geopolitical events and its potential vulnerability to world events.Travis Kelce Hosting Game Show (00:18:16) Travis Kelce hosting a spin-off of "Are You Smarter Than a 5th Grader?" called "Are You Smarter Than a Celebrity?" on Amazon Prime Video.Tesla Halting Cybertruck Deliveries (00:20:03) Tesla halting Cybertruck deliveries due to a design flaw causing the accelerator pedal to become stuck.Coin Waste and Treasure Hunt (00:22:36) Discussion on Americans throwing away coins and a company hunting for discarded coins.Cashless Society (00:24:47) Conversation about the difficulty of obtaining cash and the potential for a cashless future.Trash Treasure and Metal Detectors (00:26:11) Exploration of the psychology of treasure hunting and the profitability of a business collecting coins from trash.Look-Alike Day (00:27:41) Brief exchange about National Look-Alike Day and personal experiences of being compared to celebrities.Closing Remarks (00:29:00) Appreciation for the audience, preview of upcoming episodes, and thanking the listeners. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Jose Moreno, the CMO of USA Pickleball, joins us in this episode to share USA Pickeball's journey from a small governing body (with just 4-5 employees a few years ago), to now leading the charge as the fastest-growing sport in America. How did they do this? - By building a strong sense of community around the sport. Jose emphasized the importance of constant listening and adapting to authentically 'build credibility' with their player base, instead of simply dictating from the top down.The brand built credibility in the niche through strategic partnerships with brands from other industries, like Fortune Tires and Skechers. Additionally, Jose shared insights on the challenges of prioritizing and executing as a small marketing team to keep up with the surging demand, cautioning against trying to be "all things to everybody". The conversation is full of useful tips and insights from USA Pickleball's journey to becoming the top contender in the rapidly growing pickleball world, highlighting the significance of community, authenticity, and strategic prioritization.Watch the video version of this podcast on YouTube

Welcome back to The Radcast! Our hosts Ryan and Chris embark on a rollercoaster of insightful discussions covering a spectrum of topics ranging from the business impact of social media trends to the rebranding saga of Miller Extra Light. The hosts delve into the resurgence of Instagram Threads, questioning its potential impact and sharing personal experiences. They dissect the strategic move of Miller 64's transformation into Miller Extra Light, sparing no humor in critiquing the branding decisions. The podcast then ventures into the realm of augmented reality, exploring Snickers' AR Super Bowl experience through the lens of Apple Vision Pro. The episode concludes with a burst of nostalgia as the hosts cheer on the return of the mischievous Hamburglar and the revamped menu at McDonald's. Join a riveting journey through the ever-evolving landscape of media, marketing, and pop culture on the Radcast.Taylor Swift-Travis Kelce relationship brand value estimated at more than $331 million (01:30)https://www.cbsnews.com/philadelphia/video/taylor-swift-travis-kelce-relationship-brand-value-estimated-at-more-than-331-million/Earned Media Value DiscussionImpact on NFL and ChiefsVirality and RatingsMedia Milking Tom Brady Merges Businesses with NOBULL, Targets Wellness (09:36)https://insider.fitt.co/tom-brady-merges-businesses-with-nobull-targets-wellness/Tom Brady's Busines MoveIndustry Trend DiscussionHumorous CommentaryLargest Influencer Marketing BuyInfluencer CampaignOperational Advantage 2024 Franchise 500 Ranking (16:46)https://www.entrepreneur.com/franchise500  Brief mention of the top 10 franchises and their initial investments Elon Musk says his startup Neuralink has implanted a device in its first human (24:08)https://www.nbcnews.com/tech/tech-news/elon-musk-says-startup-neuralink-implanted-device-first-human -rcna136285Neuralink ImplementationTelepathy Technology Instagram Threads triples downloads in December, reaching the top 10; X falls to No. 36 (25:29)https://techcrunch.com/2024/01/30/instagram-threads-triples-downloads-in-december-reaching-the-top-10-x-falls-to-no-36/Discussion on the impact of social media trends on business. Miller64 rebrands to Miller Extra Light as focus shifts away from calories (27:46)https://www.marketingdive.com/news/miller64-rebrands-miller-extra-light-takes-focus-calories/705895/Discussion on the reasons behind the rebrand and marketing efforts. Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro (31:34)https://www.marketingdive.com/news/snickers-apple-vision-pro-ar-super-bowl/705800/Discussion on Snickers partnering with Mars agency and Bipar for AR Super Bowl experience. McDonald's Hamburglar hits the road in getaway vehicle for menu revamphttps://www.marketingdive.com/news/mcdonalds-hamburglar-burgercuda-getaway-vehicle-QSR-marketin g/705973/  Description of the Burger Cuda and the marketing tactics used by McDonald's. Holiday: (39:30)February 4. World Cancer Day #WorldCancerDay If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.   If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

Welcome to another exciting episode of The Radcast, your go-to source for all things radical in the business world. It's a pleasure to have you join us on this post-Thanksgiving Friday, November 24th, 2023. We hope your holiday was filled with joy and fantastic feasts.Today, we're taking a slightly lighter tone as we dive into some intriguing business topics and reflect on the top traditions of Thanksgiving. We explore everything from Dave and Buster's unexpected Thanksgiving opening to marketing ideas like giving drinks to Black Friday shoppers. And of course, we can't miss discussing the viral potential of Trump's presence at the USC vs Clemson game and the ingenious campaign strategy behind Snoop Dogg's decision to quit "smoke." Stick around as we uncover the smartest campaigns, the latest trends, and maybe a few unexpected surprises. You're tuned in to The Radcast, where if it's radical, we've got it covered. Happy Friday!Top 10 Thanksgiving traditions in the US (03:40)https://www.ef.com/wwen/blog/efacademyblog/top-10-thanksgiving-traditions-in-the-us/ Dave and Buster's is open on Thanksgiving day (06:40) Sponsor Vaycay: Premium Wellness Products Delivered Straight to You in the US (08:07) Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  A look back at how Black Friday began, how it's become so popular and how much shoppers are spending. (10:52)https://blackfriday.com/news/black-friday-history The Holiday 100: A gift guide for everyone on your list (15:50)https://shopping.google.com/m/holiday100/?utm_source=(direct)&utm_medium=vanityurl&utm_campaign =h100_23&utm_content=H100_Keyword_Blog  Former President Trump will attend Clemson, South Carolina football game, NBC confirms (20:09)https://www.wyff4.com/article/trump-to-attend-clemson-south-carolina-game/45894745#  Snoop Dogg gives up smoke for Solo Stove campaign (21:05)https://www.marketingdive.com/news/snoop-dogg-give-up-smoke-solo-stove-campaign/700296/ Pepsi brings back Shaq for fresh spin on Skee-Lo's '90s hit ‘I Wish' (27:45)https://www.marketingdive.com/news/pepsi-shaq-shaquille-oneal-i-wish-mini-cans-nostalgia/70023 9/  SponsorCaldera Labs: (26:00)High-performance men's skincare line Website: https://calderalab.com If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

Welcome back to The Radcast! Get ready for the exciting business and marketing tales that made waves in the week of November 17, 2023.Prepare to be touched by the heartwarming story of a 71-year-old hiker and his faithful Jack Terrier, illustrating the unbreakable bond between man and his best friend. Then, plunge into the beverage scene's revolution with Safety Shot, ESPN BET, and Baskin-Robbins adding a sweet twist to Thanksgiving with their "Turkey Day Fixins" ice cream. Discover the secrets of Gen Z's podcast habits and their far-reaching implications for brand engagement. Brace yourself for the unexpected as McDonald's and Crocs unveil $75 shoes inspired by Grimace and the Hamburglar, and Kraft Real Mayo sets out to make 'moist' the Word of the Year. Lastly, witness Walmart's star-studded strategy featuring the cast of 'Mean Girls' to elevate Black Friday sales, promising a mix of drama and unbeatable deals.Join us as we navigate the twists and turns of the business world, delivering the raddest insights and stories every week. With Thanksgiving just around the corner, we're serving up a side of excitement that will leave you grateful for the thrilling business adventures keeping us on the edge of our seats. Stay radical, and may your Thanksgiving be as thrilling as it is thankful!Dog found alive beside owner's body months after both went missing on hike (02:05)https://www.sfgate.com/news/article/dog-found-alive-beside-owner-s-body-months-after-18490905.php Blood Alcohol Detox Functional Beverage, Safety Shot (04:32) What is ESPN BET? How do you use it? Where is it legal? (09:20)https://www.espn.com/espn/betting/story/_/id/38897700/what-espn-bet-how-do-use-where-legal Baskin-Robbins Debuts New Ice Cream Flavor That Tastes Like Thanksgiving (12:00)https://www.eatthis.com/baskin-robbins-turkey-day-fixins-thanksgiving-ice-cream/ What Gen Z's Podcast Habits Can Teach Brands About Reaching The Coveted Demographic (14:32)https://adage.com/article/digital-marketing-ad-tech-news/what-gen-zs-podcast-habits-can-teach-brands/2529071#:~:text=Eighty%2Dfour%20percent%20of%20Gen,brands%2C%20such%20as%20product%20placement. If you want to learn more from Ryan directly, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (18:00) Elon Musk says X is changing its algorithm to highlight smaller accounts (18:20)https://techcrunch.com/2023/11/13/elon-musk-says-x-is-changing-its-algorithm-to-highlight-smaller-accounts/ McDonald's and Crocs are releasing a line of $75 shoes inspired by Grimace and the Hamburglar (21:00)https://www.cnbc.com/2023/11/13/mcdonalds-and-crocs-to-release-shoes-inspired-by-grimace-hamburglar.html Kraft Real Mayo seeks to make ‘moist' Word of the Year via search hacking (24:54)https://www.marketingdive.com/news/kraft-real-mayo-moist-Merriam-Webster-word-year-search-hacking/699125/ Walmart reunites ‘Mean Girls' to boost Black Friday push (28:20)https://www.marketingdive.com/news/walmart-mean-girls-black-friday-ad-campaign/698476/  Sponsor Caldera Labs (29:40)High-performance men's skincare line Website: https://calderalab.comUse code Radryan for 20% off  The newest product: a facial sunscreen that fits right into the regimen daily routine  If you enjoyed this episode and want to learn more join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbrandingLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel  https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!