Podcasts about Competitive intelligence

In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, on how a long-running shopper study turned into a revenue-driving program, the need for industry-wide accountability on data quality, and the power of insights that truly add value.

On this week's episode, Jess Gaedeke is joined by Ronda Slaven, VP of Market Insights & Competitive Intelligence at Synchrony, to explore how a one-off research study turned into a 13-year insights program that now fuels brand trust, sales conversations, and long-term strategy. Plus what it takes to make research truly stick, how AI is changing the shopper journey, and why the insights industry is facing a pivotal moment.

In this deep-dive Omni Talk Spotlight, Chris Walton and Anne Mezzenga are joined by Rajat Nigam, Chief Product Officer at ClearDemand, to unpack the critical role of competitive intelligence in modern retail pricing. Formerly leading pricing innovation at Amazon, Rajat explains how engineering, data quality, and normalization are central to making pricing intelligence truly actionable — and profitable. From assortment gap analysis to real-time pricing enabled by electronic shelf labels, this episode explores the full retail stack of competitive data strategy. Key Moments: (1:00) Rajat's background and Amazon's secret pricing project (2:40) What makes “good” competitive intelligence (5:00) The three hardest problems in competitive data (7:30) Matching pack sizes and normalizing prices (10:00) Competitive data beyond pricing – assortment, promotions, planning (14:00) Where comp intel works best: grocery vs. luxury (17:00) Role of price elasticity in retail strategy (20:00) How to start: KVI items, category focus, and data gap analysis (23:30) Agility in pricing with ESLs and real-time data (25:00) Final thoughts and predictions for the future of pricing #RetailTech #CompetitiveIntelligence #PricingStrategy #RetailInnovation #ClearDemand #OmniTalk #GroceryTech #RetailData #amazon #PriceOptimization Music by hooksounds.com *Sponsored Content*

Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free)Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing.Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agentsTimestamps:00:00 - Intro02:08 - Demo 1: Meeting Notes04:41 - Demo 2: YouTube comment scraping06:49 - Meeting Notes Continued08:27 - Demo 3: Outbound Phone Calling10:16 - Demo 4: Meeting Prep10:25 - Agent Swarms Explained11:25 - Meeting Prep Continued13:31 - Demo 5: Meeting Scheduler15:04 - How to start using Lindy15:52 - Live Building of a Recruitment Agent17:57 - When should you loop in a human18:37 - Building of a Recruitment Agent continued 20:34 - Demo 6: Sales Prospecting 22:44 - Why start using AI Agents26:00 - Overview of template categories and use cases28:52 - Demo 7: Elon Lindy30:12 - Demo 8: Competitive Analysis32:58 - Demo 9: CRM and Networking Manager34:50 - Final ThoughtsKey Points:• Lindy is a no-code platform for building AI agents that can automate business processes• Users can create their first agent in 10 minutes and automate significant portions of their business• The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability• Lindy offers thousands of integrations with various platforms and services1) Meeting Assistant AgentsThe most universal use case for AI agents? Meeting management!Lindy can:• Record and transcribe your meetings• Create searchable notes in Google Docs• Organize notes by person (incredible for context)Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person."2) The Agent vs Workflow DifferenceUnlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that:• Understand context between steps• Can recover from mistakes• Let you speak to them in natural language• Don't need every step configuredThe magic? You're basically telling an AI to execute a sequence of connected actions.3)  Agent Swarms = GAME CHANGERThis new feature lets you deploy multiple agents simultaneously!• Send personalized outreach to hundreds of leads• Research multiple people in parallel• Execute tasks reliably without losing coherenceThink Agent Smith in The Matrix - your agent duplicates itself to handle massive workloads FAST.4)  Real-World Examples That Blew My MindFlo's Lindy made a restaurant reservation BY PHONE The hilarious part? The restaurant was using an AI receptionist!"It's already happening - AI agents are working together in the wild"His AI also schedules meetings, preps him for calls, and manages his network.5) Building a Recruiter Agent LIVEIn just 2 minutes, Flo built a recruiting agent that:• Takes job criteria• Searches for matching candidates• Researches them on Perplexity• Sends personalized outreach emailsAll with human approval built in when needed!"There's a huge gap between what's possible and what people are actually doing."6) The "Elon Lindy" = Middle Management KillerThis agent:• Calls every team member weekly• Asks what they accomplished• Compiles everything into a report for the CEOOne customer deployed this to 1000+ employees, essentially "replacing the middle management layer"!7) Competitive Intelligence on AutopilotFlo's competitive tracker:• Wakes up monthly• Monitors competitors from a spreadsheet• Tracks employee count, traffic, funding, etc.• Sends reports on who's pulling ahead8) The MASSIVE Opportunity Right Now"There is a HUGE arbitrage between what's possible and what people are actually doing."Companies exploiting this gap are EXPLODING:• One AI ad generator hit $5M ARR in months with just 8 people• Small teams can now operate like they have 30-50 peopleLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND FLO ON SOCIALX/Twitter: https://x.com/AltimorLindy: https://www.lindy.ai

In this episode, kengon talks with his long-time friend and collaborator Tracy Berry on competitive intelligence and why it's more important today than ever.

In this episode of the Econ Dev Show, Dr. Ronda Sauget, President and CEO of Coles Together, discusses the unique advantages of tertiary markets in economic development. She explores how smaller communities like Coles County, Illinois are attracting businesses through stable workforces, easier business processes, and strong infrastructure, while sharing her journey from the Federal Reserve to leading economic development in a thriving micropolitan area. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Ten Actionable Takeaways for Economic Developers Take fresh looks at existing assets - they might be more valuable than you think Focus on building complete ecosystems including housing, childcare, and healthcare Leverage your location's unique advantages in infrastructure and connectivity Develop strong workforce pipelines through youth apprenticeships Create strategic plans that align all community assets Build relationships with both large and small businesses Focus on quick turnaround times for business requests Highlight quality of life advantages for workforce attraction Develop strong public-private partnerships Invest in sustainable infrastructure like green energy for long-term growth Special Guest: Dr. Ronda Sauget.

What if modern warfare has evolved beyond anything history's great strategists could have imagined? While Metternich orchestrated the balance of power through diplomatic summits and Machiavelli counseled princes on maintaining state authority, today's battles for sovereignty unfold in unlikely places: doctors' offices, veterinary clinics, and local zoning boards across America.     In this deep dive episode of The Bill Walton Show, Brandon Weichert and Brian O'Shea reveal how traditional military threats and internal subversion have merged into an entirely new form of conflict. Beginning with Russia's game-changing Oreshnik missile, they trace how modern warfare has evolved into something that would leave even a Kissinger struggling to define a workable world order. Brandon J. Weichert is a national security analyst at The National Interest and the author of four bestselling books, most recently “A Disaster of Our Own Making: How the West Lost Ukraine.” Brian O'Shea is an Investigative Journalist at Daily Clout, Inc (Daily Clout.io) and Host of INVESTIGATE EVERYTHING on DailyClout.io. https://rumble.com/c/InvestigateEverythingOnDailyClout. He has spent almost 30 years in the fields of military intelligence, U.S. Government Intelligence, Competitive Intelligence (private sector), private investigations, executive protection. The discussion exposes an uncomfortable truth: the traditional mechanisms of state power have been subverted by what O'Shea calls "fifth generation warfare." International organizations now use public health initiatives like "One Health" to extend their reach into American communities, while defense contractors and permanent bureaucracies have effectively created their own principality, operating independently of democratic control. "Ukraine has become a replacement for the ATM machine that Afghanistan had been," O'Shea explains, revealing how perpetual conflict serves the military industrial complex' bureaucratic interests. Even more disturbing is how local regulations - from veterinary reporting requirements to land use restrictions - have become sophisticated tools of control that bypass traditional democratic oversight. As Weichert notes, "The bureaucracy has a method for dealing with bosses they don't like. They're going to clam up and drag their feet and basically wait him out." Machiavelli would recognize this as power - an emerging “healthcare” industrial complex - operating most effectively when disguised. As America approaches a critical transition of Presidential power, these interconnected threats pose unprecedented challenges. Putin's strategic patience in Ukraine, China's global ambitions, and the race by Federal agencies to cement their authority against the threat of Trump's DOGE , all point to a new kind of conflict - one where the traditional balance of power has been replaced by a complex web of institutional warfare. What emerges is a stark picture of modern national security challenges that would baffle yesterday's strategists: how do you maintain sovereignty when the threats come not just from foreign missiles but from your own institutions? How do you balance power in a world where bureaucracies have become their own principalities? Brian O'Shea, Brandon Weichert and Bill grapple with these questions, and more, in this episode of The Bill Walton Show. Key issues: [00:05:06] WARFARE'S EVOLUTION - Russia's hypersonic weapons represent not just military superiority but the collapse of traditional deterrence theory that underpinned Cold War stability [00:09:09] INSTITUTIONAL DECAY - Deterioration of US nuclear arsenal reveals how bureaucratic self-interest has replaced strategic necessity as the driving force in defense planning [00:15:01] NEW POWER DYNAMICS - Putin's calculated restraint in Ukraine demonstrates how traditional military conflict now serves as just one element in a broader strategy of systemic disruption [00:29:14] BUREAUCRATIC PRINCIPALITY - Ukraine conflict exposed as mechanism for maintaining bureaucratic power and funding, creating what Machiavelli might recognize as a state within a state [00:43:51] SOVEREIGNTY'S NEW THREATS - "One Health" framework shows how international organizations have learned to bypass traditional state authority through seemingly benign initiatives [00:47:54] FIFTH GENERATION WARFARE - Modern conflict operates through multiple domains simultaneously: military, bureaucratic, regulatory, and economic - defying traditional strategic responses [00:50:24] ADMINISTRATIVE STATE POWER - Health agencies' complex influence networks reveal how bureaucracies have created their own form of sovereignty outside democratic control [00:53:23] REFORM'S CHALLENGES - Trump's DOGE initiative faces sophisticated resistance from what has effectively become an independent power center within the American state [00:57:50] CHINESE ADAPTATION - Xi's shift toward Marxism reflects recognition that modern power requires control over both traditional state apparatus and broader societal institutions [01:00:03] DEMOCRATIC DEFENSE - Discussion reveals how preserving sovereignty now requires fighting on multiple fronts: military, bureaucratic, and institutional Subscribe to the Bill Walton Show on Substack, YouTube, Rumble, and major podcast platforms to stay informed about the critical issues shaping our nation's future.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In this episode of Product Mastery Now, I interview Jay Nakagawa, Director of Competitive Intelligence at Dell Technologies and a 25-year product management veteran. Our discussion reveals proven methods for understanding competitors and developing effective product strategies. Jay shares practical tools and frameworks product managers can use to gather competitive intelligence ethically and systematically. One compelling insight is that looking at competitors through our own lens often leads to misunderstandings – we need frameworks and methods to see the market from their perspective.

Tune into our new episode of #SCIP I_STREAM and join Paul Santilli in conversation with Mayur Palta, Lead Solutions Architect at Databricks. Join us as we delve into the world of AI and its transformative impact on Competitive Intelligence. Discover how organizations are leveraging advanced technologies to gain a competitive edge, uncover hidden opportunities, and make data-driven decisions.

Welcome to another episode of Predictable B2B Success! Today, host Vinay Koshy invites Cary Sparrow, the dynamic founder and CEO of WageScape, to shed light on the untapped potential of competitive intelligence and labor market data. Get ready to challenge your perspective as Cary explores how emerging capabilities enable businesses to gain unprecedented visibility into their competitors' strategies and hiring trends. In this episode, Cary dives deep into the game-changing innovations revolutionizing the B2B landscape. Whether you're a startup founder navigating the treacherous waters of high growth or an established enterprise looking to stay ahead, Cary's insights will provide you with practical strategies. Discover why traditional wage data collection methods have become obsolete and engage with the transformative possibilities brought forth by real-time, localized data. Expect surprising revelations as Cary details the shift in wage growth post-pandemic and the discrepancy among leading pay information sources. Learn how transparency and technological advances are increasing trust and precision in decision-making and creating new opportunities for revenue growth. Join us for this compelling conversation and uncover the strategies that could propel your business to the next level with the power of cutting-edge market intelligence. Take advantage of understanding how to navigate the fast-paced, ever-evolving corporate environment and hear valuable insights from a leader with over 35 years of expertise. Tune in now! Some areas we explore in this episode include: Competitive Intelligence: Discussion on the advanced capabilities now available for businesses to gain insights into their competitors.Market Intelligence for B2B Sectors: Emphasizing the importance of sophisticated data capabilities for startups and high-growth companies.Impact of the Pandemic on Wage Growth: Overview of how wage growth dramatically increased from 2-4% to 20% annually in the US post-pandemic.Transparency in Labor Market Data: The shift towards greater transparency in labor market data and its transformative potential within the next 3-5 years.Strategic Partnerships and Revenue Growth: Importance of forming strategic partnerships and using an R&D license model to support product development phases.Innovation and Standardization of Data Integration: Efforts in simplifying and standardizing the integration of data into intelligence products to increase speed and reduce risks.Localized Labor Market Data and Variability: Examining the need for current, localized labor market data and the significant variations at the local level compared to national trends.Technological Advancements in Recruiting: Using innovations like embedding wage data into recruiting applications to improve hiring processes and reduce turnover costs. Economic Impact and Revenue Growth from Market Intelligence: How businesses are using labor market data to drive revenue growth through new products, business models, and optimized processes.Personal Philosophy and Business Development: Cary Sparrow's approach to business, emphasizing the importance of learning, adapting quickly, and leveraging existing solutions.And much, much more...

Sébastien Millanvoye, Fractional PMM Lead à New-York, Ex-PMM chez OVH et WOOP vient démystifier 2 concepts clés du Product Marketing: la Competitive Intelligence (CI) et l'Enablement.Collecter, partager des informations sur le marché et les concurrents puis enfin, diffuser cette connaissance est un savoir-faire indispensable lorsqu'on est PMM car c'est ce vous permet à la fois d'évangéliser vôtre rôle et valeur ajoutée mais aussi de prendre une dimension beaucoup plus stratégique. En fait, vous développez les fondations et connaissances qui vous donnent la légitimité de prendre des décisions mais aussi de les influencer. Alors Sébastien, nous fait une Masterclass et nous explique :

Dans cet extrait, Sébastien Millanvoye, Fractional PMM Lead à New-York, Ex-PMM chez OVH et WOOP nous explique pourquoi faire de la Competitive Intelligence est un excellent moyen pour montrer sa valeur en tant que PMM et légitimiser sa place auprès des équipes Produit et Sales. Surtout quand on débute sur un nouveau poste !Il nous met aussi en garde sur les erreurs à éviter au moment de mettre en place une stratégie de Competitive Intelligence & Enablement. Bonne écoute !------------------Dans l'épisode complet : Sébastien Millanvoye, Fractional PMM Lead à New-York, Ex-PMM chez OVH et WOOP vient démystifier 2 concepts clés du Product Marketing: la Competitive Intelligence (CI) et l'Enablement.Collecter, partager des informations sur le marché et les concurrents puis enfin, diffuser cette connaissance est un savoir-faire indispensable lorsqu'on est PMM. Car c'est ce qui va vous permettre à la fois d'évangéliser sur vôtre rôle et valeur ajoutée mais aussi de prendre une dimension beaucoup plus stratégique. En fait, vous développez les fondations et connaissances qui vous donnent la légitimité de prendre des décisions mais aussi de les influencer. Alors Sébastien, nous fait une Masterclass et nous explique :

This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour.Sign up for future community sessions here:https://community.thecompetenetwork.com/home/eventsCREDITS:Hosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program.CREDITS:Guests: Nick CegelskiHosts: Adam McQueen, Hunter SonesProducer: Grayson OttenbreitEditor: Stephen DespinsThe Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.TIMESTAMPS:(00:00:20) Chillin' and what?(00:01:51) What's Brewing: CEOs BEEFING on LinkedIn(00:17:51) Cup of Wisdom with Trevor Evans(00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence(00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together?(00:22:41) Small wins sales can leverage(00:25:08) Using Win-Loss Analysis insights(00:29:24) How Qualtrics increased win rates by 20%(00:33:04) The first thing you should do with Win-Loss insights(00:36:12) Tips and tricks from Trevor

Tune into our new episode of #SCIP I_STREAM and join Paul Santilli in conversation with Jesper Martell, CEO and founder of #Comintelli, a Swedish #software company specializing in #market and #competitive intelligence. You will gain valuable #insights into how #organizations can leverage #intelligence to drive #innovation, make better #business #decisions, and stay ahead of the #competition.

In this episode, Dr. Leon Henderson-MacLennan of InThought Research discusses strategies for navigating competitive intelligence in the pharmaceutical industry, offering insights into data analysis, market trends, and the importance of strategic planning. Learn how to stay ahead in a rapidly evolving market. https://inthought.com/ https://www.bizofpharmpod.com

Timestamps1:00: Introduction of Pat Wall5:00: Role of product marketers7:00: CI and product marketing8:30: Evolution of CI in Pat's career10:00: Building a CI program13:00: Effective sales enablement15:00: Internal branding17:00: "Torture Chamber" game20:00: Engaging sales teams24:00: Impactful enablement sessions26:00: Leveraging top performers28:00: Integrating CI and product marketing30:00: Tips for building a CI program32:00: Pat's future projects34:00: Thank you and closing remarks Show NotesPat's LinkedIn

Jason Covitz, the Vice President of Commercial Finance at Covetrus, possesses a wide range of expertise including CFO, Business Growth, Value-Based Pricing, Sales Effectiveness, and Product Management, among others. In this episode, Jason shares competitive pricing strategies, emphasizing the importance of understanding both inherent and relative value when comparing products to competitors. He shares practical methods for gathering competitive pricing intelligence and highlights the need for combining analytical and creative thinking in pricing.   Why you have to check out today's podcast: Gain valuable insights into how to approach value-based pricing, understand competitor comparisons, and leverage features to maximize your product's value Discover valuable methods for gathering competitive pricing intelligence and innovative techniques to help you make informed pricing decisions Learn to "ruthlessly prioritize" tasks based on their potential value to help you effectively focus your efforts and achieve significant business results   "Keep digging. Get your teams comfortable with learning. Be inquisitive, poke around, turn on the lights, and hopefully you find large piles of money." - Jason Covitz   Topics Covered: 02:11 - What led Jason into pricing 03:17 - Discussing how analytics at Capital One included evaluating factors like the cost of repossessing a car and its post-repossession value 05:01 - Explaining the difference between a private equity (PE) owned company and a public company 07:32 - Advocating for a detailed feature-level competitor comparison 10:45 - Think about ROI conversation 11:45 - The challenge of determining competitor pricing for value-based pricing 16:16 - Discussing strategies for competitive pricing and understanding relative value 20:50 - Important thoughts on the use of conjoint analysis in B2B versus B2C contexts 22:40 - Talking about the blend of skills required in pricing, noting that it's not about pure numbers 23:44 - Jason's best pricing advice   Key Takeaways: "Competitive intelligence from pricing --- people are like, well, I'm just going to ask them what the number is. Well, the number by itself doesn't stand alone; you got to bring the whole story to the conversation in that case." - Jason Covitz   People/Resources Mentioned: Capital One: https://www.capitalone.com First Data: https://www.first-datacorp.com Covetrus: https://covetrus.com/   Connect with Jason Covitz: LinkedIn: https://www.linkedin.com/in/jcovitz/ Email: jascovitz@gmail.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts.  Learn how Vollrath uses Supermetrics to: Track competitor social media activity and engagement Analyze posting frequency and content strategy across different platforms Identify seasonal trends in competitor marketing efforts Build targeted reports for different departments within Vollrath Tune in to learn how to stay ahead of the curve and dominate your competition!

Tune into our new episode of #SCIP I_STREAM and join Paul Santilli in conversation with Edward Allison of #CompeteIQ to learn about #AI's transformative #power and potential pitfalls in the #competitiveintelligence landscape.

  Do you want to streamline your RFP response process and win more contracts? Imagine a more efficient and effective way to handle RFPs, ensuring your responses stand out. We'll be sharing a solution to help you achieve that result. Uncover the unexpected way AI can help you win more RFPs with a powerful tool. It's not just about streamlining responses; it's about gaining a competitive edge and uncovering hidden insights. Find out the surprising truth that's transforming the RFP game and putting you ahead of the pack. Ready to discover the game-changing tool that's making waves in the industry? Stay tuned for this groundbreaking reveal. This is Mark Shriner's story: Mark Shriner, a seasoned business development and growth specialist, shares his journey from an adventurous trip to Asia with only $117 in his pocket to leading a consulting company in Japan. Through a chance encounter, he found himself in the sales track after securing a job with a Taiwanese computer magazine publisher, which fueled his career in sales. Mark's experience in business expansion and his tenure with Memoq, a software provider, led him to co-found Memoq RFP, a company focused on streamlining RFP responses for small and medium-sized businesses. His story of resilience and adaptability serves as an inspiration, demonstrating the unexpected paths that can lead to success. Mark's unique journey showcases the unpredictable nature of life and how seizing opportunities, even with limited resources, can lead to remarkable achievements. In this episode of The Modern Selling Podcast, Mario Martinez Jr. interviews Mark Shriner, the CEO and co-founder of Memoq RFP, diving into the challenges of responding to RFPs, RFIs, and RFQs. Mark shares his personal journey, including an adventurous stint in Asia with minimal funds, which eventually led him to a career in sales. The episode sheds light on the complexities of document requests in the sales process, emphasizing the significance of strategic decision-making, collaboration with subject matter experts, and the impact of AI tools in streamlining the response process. Mark's insights into the frustrations faced by subject matter experts and the potential for AI tools to alleviate these challenges offer practical takeaways for sales professionals. His emphasis on the importance of relationship-building and the value of informed competitive positioning in responding to RFPs and RFQs make this episode a must-listen for those seeking to enhance their approach to document requests. Mark's personal anecdotes and experiences add depth to the conversation, making it relatable and insightful for sales professionals navigating the complexities of RFPs and RFQs. You found a problem and then figured out a solution, and people buy that. You go in and help them fix something that's broken. - Mark Shriner My special guest is Mark Shriner Mark Shriner, hailing from Seattle, is the CEO and co-founder of Memoq RfP. With a career spanning over 20 years in leadership positions, including country manager, regional sales manager, and CEO in Asia Pacific, Mark has garnered extensive expertise in business development and growth. His involvement in assisting companies with market expansion led to his foray into RFP technology, driven by the need for enhanced response processes for small and medium-sized businesses. Mark's profound industry experience equips him to provide valuable insights into the integration of AI to streamline RFP responses, making him a knowledgeable and credible guest for the audience to glean insights from. In this episode, you will be able to: Mastering Winning Strategies: Learn how to craft winning strategies for RFPs and RFQs to stand out from the competition and win more business. Boosting Sales Efficiency: Discover how to streamline and improve sales with optimized RFP response processes for greater success and faster turnaround times. Harnessing AI for Optimization: Explore the power of leveraging AI in RFP response optimization to enhance efficiency and accuracy in the sales process. Nurturing Effective Relationships: Unlock the secrets to building effective sales relationships pre-RFP to foster trust and increase win rates. Small Business RFP Success: Uncover essential tips tailored for small businesses to achieve RFP success and compete effectively in the marketplace.   The key moments in this episode are: 00:00:08 - Introducing FlyMSG 00:01:11 - Mark Shriner's Background 00:04:38 - RFP Challenges for Small and Medium-Sized Businesses 00:06:28 - Mario's Experience with RFPs 00:11:37 - Mark's Journey to Asia 00:12:55 - Understanding RFPs and Document Requests 00:15:31 - Challenges in Responding to Document Requests 00:18:11 - Communicating During RFPs 00:19:42 - Helping Create RFPs 00:24:39 - Process Tweaks for RFP Response 00:25:48 - Go/No-Go Decision-making Process 00:26:44 - Subject Matter Expert Collaboration 00:29:24 - AI Tools for Efficiency 00:36:28 - Relationship-building in RFPs 00:39:01 - Strategic Pricing in RFPs 00:39:18 - Understanding Key Requirements in RFPs 00:41:50 - Asking Critical Questions 00:44:06 - Reconsideration and Reevaluation 00:47:23 - Finding Solutions to Problems 00:49:45 - Competitive Intelligence in RFPs 00:51:53 - Connecting with Mark Shriner 00:52:28 - Grow Fast Podcast 00:52:44 - Favorite Movies 00:54:28 - Wrapping Up Timestamped summary of this episode: 00:00:08 - Introducing FlyMSG Mario Martinez Jr. introduces FlyMSG.IO, a free personal writing assistant and text expander application, and sets the stage for the podcast's focus on sales growth techniques. 00:01:11 - Mark Shriner's Background Mark Shriner shares his background and experience in business development and growth, including his time living and working in Asia, which ultimately led him to start his career in sales. 00:04:38 - RFP Challenges for Small and Medium-Sized Businesses Mark discusses the challenges small and medium-sized businesses face in responding to RFPs, highlighting the resource limitations and opportunity costs involved in the decision-making process. 00:06:28 - Mario's Experience with RFPs Mario Martinez Jr. shares his past experience with RFPs and the challenges he faced, emphasizing the importance of relationship building in winning RFPs and RFQs, despite his dislike for the process. 00:11:37 - Mark's Journey to Asia Mark Shriner shares a personal story of his spontaneous trip to Asia with minimal resources, leading to a four-year adventure that ultimately shaped his career in business and sales. 00:12:55 - Understanding RFPs and Document Requests Mark explains the differences between RFI, RFQ, and RFP and the challenges organizations face when responding to these document requests. He highlights the time-consuming nature of the process and the need for involvement from various subject matter experts. 00:15:31 - Challenges in Responding to Document Requests Mark discusses the challenges organizations face in deciding whether to respond to an RFP, including understanding and meeting the requirements, as well as the repetitive nature of the work. He emphasizes the importance of developing a relationship with the customer during the process. 00:18:11 - Communicating During RFPs Mark and Mario explore the issue of communication during RFPs, particularly when organizations are instructed not to communicate with anyone other than procurement. They share insights on how sales organizations can navigate this challenge and potentially leverage existing relationships. 00:19:42 - Helping Create RFPs Mark highlights the strategic advantage of helping organizations create their RFPs, as it allows vendors to influence the content and requirements in their favor. He also discusses the importance of understanding the customer's real intentions behind issuing an RFP. 00:24:39 - Process Tweaks for RFP Response Mark emphasizes the need for small and medium-sized businesses to establish a clear process for making go/no-go decisions when responding to RFPs. He underscores the importance of setting criteria and following a structured approach to managing the RFP response process. 00:25:48 - Go/No-Go Decision-making Process Mark discusses the importance of making a go/no-go decision based on key factors and requirements, potential workarounds, and customer acceptance of workarounds. 00:26:44 - Subject Matter Expert Collaboration Mark emphasizes the need for a pool of subject matter experts and a collaborative platform for efficient RFP response. He highlights the frustration of repeating tasks and the importance of setting clear expectations to gain SME support. 00:29:24 - AI Tools for Efficiency Mark discusses the use of AI tools like Breeze for storing and accessing previously used responses, searching through reference documents, and even drafting responses. He emphasizes the efficiency and effectiveness of these tools in RFP response. 00:36:28 - Relationship-building in RFPs Mario shares his experience with maintaining relationships and winning RFPs. He mentions the significance of building relationships early and leveraging past collaborations to secure contracts, even after losing an initial RFP. 00:39:01 - Strategic Pricing in RFPs Mario describes a strategic approach to pricing in RFPs, highlighting the importance of understanding the true cost and value of services instead of solely meeting price reduction demands. He shares a successful example of re-evaluating pricing to secure a lucrative contract. 00:39:18 - Understanding Key Requirements in RFPs Mark discusses the importance of understanding key requirements in RFPs and how failure to meet those requirements can result in losing the deal. 00:41:50 - Asking Critical Questions Mark shares how he asked critical questions to the CIO, leading to a realization that the competition had not considered key integration and cost factors. 00:44:06 - Reconsideration and Reevaluation The CPO admits they did not consider the integration factor, leading to a reevaluation of the RFP and potential reconsideration of the decision. 00:47:23 - Finding Solutions to Problems Mark discusses identifying a problem with manual wireless orders and finding a solution through an integration with Ariba, resulting in a significant contract and business growth. 00:49:45 - Competitive Intelligence in RFPs Lisa Reheark's advice on understanding competition's pricing and obtaining competitive intelligence through FOIA requests, highlighting the importance of understanding competition in RFP responses. 00:51:53 - Connecting with Mark Shriner Mario asks Mark how to get in touch with him to discuss Breeze's technology and Mark suggests reaching out to him on LinkedIn or Twitter to schedule a demo or meeting. 00:52:28 - Grow Fast Podcast Mark recommends listening to the Grow Fast Podcast to hear from industry experts like Mario and gain valuable knowledge and wisdom. 00:52:44 - Favorite Movies Mark shares that his favorite movies are the Godfather I and II, and Lord of the Rings trilogy, while Mario reveals that his favorite movie is The Goonies due to its themes of aspiration and problem-solving. 00:54:28 - Wrapping Up Mario and Mark continue to discuss their favorite movies and wrap up the conversation by encouraging listeners to rate and review the Modern Selling Podcast and to download FlyMSG for increased productivity. Mastering Winning Strategies Mark Shriner shares valuable insights on mastering winning strategies when responding to RFPs, RFIs, and RFQs, emphasizing the importance of understanding competition pricing and tailoring responses effectively. His personal anecdotes highlight the significance of problem-solving approaches and aligning offerings to meet clients' specific needs, contributing to successful responses. Boosting Sales Efficiency Shriner discusses how embracing AI technology, like Breeze, can boost sales efficiency by streamlining the RFP response process. By harnessing AI tools for knowledge retrieval, response drafting, and collaboration, sales professionals can optimize their responses to document requests and enhance their chances of success in competitive bidding scenarios. Harnessing AI for Optimization The conversation between Mario and Shriner reveals the transformative power of harnessing AI for optimization in the sales process. By leveraging AI tools like Breeze to simplify RFP responses, sales professionals can enhance their efficiency, decision-making, and competitiveness in the market. This strategic approach enables businesses to stay ahead of the curve and drive success in their sales endeavors. The resources mentioned in this episode are: Connect with Mark Shriner on LinkedIn to learn more about Breeze Docs AI and how it can help streamline the RFP process. Check out the Grow Fast Podcast to gain insights from sales and marketing experts, including tips on winning more RFPs. Download FlyMSG for free to save 20 hours or more in a month and increase your productivity with a text expander and personal writing assistant. Consider reaching out to Lisa Rehark at RFP Success Company for expert guidance on winning more RFPs and RFQs. Watch The Godfather and The Godfather Part II for a classic movie experience, or indulge in the Lord of the Rings trilogy for an epic adventure.

On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of sitting down with two remarkable entrepreneurs, Shante Frazier and Lauren Mitchell, the co-founders of WellCapped. In our conversation, we delved into the origins of their groundbreaking service, the hurdles they've overcome, and their ambitious vision for the future of the beauty industry. Their journey is one of innovation, resilience, and a relentless pursuit of redefining beauty standards. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. WellCapped: The Genesis of a Game-Changer Shante and Lauren's venture, WellCapped, is akin to Rent the Runway, but for wigs and hair extensions. This novel concept was born from a simple suggestion by Shante's aunt and has since blossomed into a business that caters to a diverse clientele seeking quality and affordability. Their personal experiences and corporate backgrounds have fueled their mission to democratize high-end wigs and hair extensions, making them accessible to all. The beauty industry has seen a surge in the use of wigs and hair extensions, with technological advancements blurring the lines between natural and styled hair. Celebrities and influencers are challenging traditional beauty norms, and WellCapped is at the forefront of this shift, empowering customers to experiment with their looks without the hefty price tag. The Entrepreneurial Leap Shante recounts the poignant moment that transformed her hesitation into conviction. The idea of a rental service for wigs and hair extensions wasn't just a business opportunity; it was a chance to support individuals undergoing chemotherapy by offering free memberships and support—a testament to the personal significance of WellCapped. Transitioning from corporate America to entrepreneurship is no small feat. Shante and Lauren share their motivations and the challenges they faced along the way. "When you see your customers telling you how our company has changed their lives, it gives you the fuel that you need to keep going on the bad days.” – Lauren Mitchell of WellCapped Eventually, Lauren's layoff became a catalyst for her commitment to WellCapped, while Shante reflected on the naivety and learning curve of starting a new venture. The Journey of Fundraising and Resilience Raising funds for a startup is a daunting task, but Shante and Lauren's determination was unwavering. They focused on aligning with investors who shared their vision, rather than convincing skeptics. Their commitment to excellence and continuous improvement has been a driving force behind their success. Their participation in the Techstars program marked a pivotal chapter for WellCapped. The intensive accelerator experience honed their brand and helped shift customer perceptions about renting wigs—a concept that is now gaining traction and acceptance. Shante emphasized the growing trend of viewing hair as a fashion accessory. WellCapped taps into this trend by offering a cost-effective way for consumers to express themselves through their hair, fostering a culture of experimentation and self-expression. To hear more from Shante & Lauren and how they raised WellCapped from the ground up, download and listen to this episode. Bio Shante Frazier Shante is a recent MBA graduate from NYU Stern, where she specialized in Marketing and Strategy. She graduated from Spelman College in 2012 with a BA in Economics. Prior to coming to Stern, Shante worked at Progressive Insurance for 3 years in the Pricing and Competitive Intelligence departments while also serving as an officer in the Ohio Army National Guard. Lauren Mitchell Lauren is a experienced marketing enthusiast with a demonstrated history of providing direction in the consultant industry and building meaningful relationships. She is a two-time graduate from Louisiana State...

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount. ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

Tune into our new episode of #SCIP I_STREAM and learn how leaders drive organizational success by leveraging data-driven intelligence, empowering teams to take action, and combining data with human insight to tackle complex challenges. 

Join us on "Tactical Talks: Brian O'Shea on Intelligence and Strategy" for an intriguing deep dive into the world of intelligence and espionage. Brian O'Shea, a seasoned veteran of the intelligence community, shares rare insights from his experiences with special forces and as a civilian contractor. Discover the strategic maneuvers and ethical dilemmas faced by those operating in the shadows of global intelligence. This episode offers a unique perspective on the complexities of international security and the strategic thought processes behind intelligence operations. Tune in to uncover the unseen world of spy games and strategic intelligence with Brian. Brian O'Shea is the Chief Operations Officer at Centurion Intelligence Partners (a Private Intelligence Consulting Firm serving various industries). Brian is also an Investigative Journalist at Daily Clout, Inc (Daily Clout.io) and has a featured column named “Mostly Peaceful: Investigating Beyond the Headlines.” Brian has spent almost 30 years in the fields of military intelligence, U.S. Government Intelligence, Competitive Intelligence (private sector), private investigations, executive protection. Brian started his career in the US Army's military intelligence corps working for two Special Forces groups throughout the Middle East, North Africa, and throughout Southeast Asia. After serving in the military for 11 years of active-duty service, Brian worked as a Senior Consultant and Subject Matter Expert for two of the US Government's top intelligence agencies. Brian's Substack and X: https://brianoshea.substack.com/ https://twitter.com/BrianOSheaSPI Thoughtfully Mindless LinkTree https://linktr.ee/thoughtfullymindless Fractal Zoo T-Shirts: https://fractalzoo.net/

Coach Burt from The Greatness Factory gives you his Thursday Rhythm on the Competitive Intelligence rule on how to get into action.

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Mitchell Sterling, Chief Client Development and Relationship Officer at Blank Rome, to discuss how law firms can collaborate with clients to best serve their needs. Learn More Mitch Sterling works closely with Blank Rome's leadership and attorneys across practices and geographies to identify and pursue opportunities for revenue generation and exceptional client service. He develops and executes upon business, client, and industry strategies. Mitch leads and manages a broad range of interdisciplinary industry teams, working groups, and client campaigns. He also manages the firm's Competitive Intelligence team and drives profile-, brand-, and relationship-building efforts for the firm's Philadelphia office. Mitch has more than 15 years of experience in the legal industry. Prior to joining Blank Rome, he served as both a Director of Marketing and Business Development and a practicing real estate attorney for a global Am Law 20 law firm. Mitch earned his J.D. from Villanova University School of Law and his B.B.A. in Marketing from Emory University.

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light.

In this episode of the Nomad Futurist, hosts Nabeel Mahmood and Phillip Koblence welcome Kevin Imboden, the Global Director of Market Research and Competitive Intelligence at EdgeConneX. With a strong research background in commercial real estate, Imboden's work at EdgeConneX involves advising hyperscalers and investors in the data center industry and discovering trends in current and future markets across the world.During the episode, Imboden talks about the future markets of the data center industry, how to get communities on board with data center construction and expansion, and his personal feelings about tech being a positive force or a negative force on the world:“How do we create a level of understanding for an average person that [data centers] are not bad for society, for the community, and for the planet? We need to be more involved in communities, so we're not this strange thing that shows up one day and builds an ugly building. It might sound like the most basic thing in the world — going up and talking to people at community meetings. But we don't do it as an industry. Are we afraid to talk to people? Are we afraid to educate people? We shouldn't be.”When asked if he was pessimistic or optimistic about the future of humanity, Imboden shared:“I'm trying to be optimistic, because I think technology is a force for good. For someone to use it for malign purposes is going to be extremely difficult, because there are so many positive forces through corporate business, government, and any number of community organizations who use this technology for positive ends. I think, ultimately, the positive outweighs the negative.” Imboden drew on his research background to illustrate how he keeps up with the constantly evolving world of tech:“When I used to hire researchers, one thing that made someone good is not technical skills. It's not even knowledge. It's honestly just being curious. More than anything, you have to want to know things. You have to want to get answers, be curious, and genuinely believe that.”During the episode, as Imoboden discusses his circuitous route to working in the data center industry and the need to educate young people through programs like Nomad Futurist about the importance of the industry, his desire to share the “humanization” of data centers is impossible to ignore.

Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue's sales team reacted after he sent them the results.TIMESTAMPS:(00:00:00) Introduction(00:00:45) The experiment: putting ChatGPT vs. Klue(00:02:38) How well did ChatGPT build battlecards?(00:04:12) How do you build a competitive battlecard in ChatGPT?(00:05:20) The insights from a ChatGPT battlecard(00:06:00) The challenges with building battlecards in ChatGPT(00:06:59) The areas Klue performed better than ChatGPT(00:09:36) Competitor reviews in Klue vs. ChatGPT(00:10:33) Building a battlecard in Klue vs. ChatGPT(00:12:59) Why you SHOULDN'T use ChatGPT to build competitive battlecards(00:14:37) Ways you can use ChatGPT to build competitive battlecards(00:17:54) What was the best part of doing this experiment?SHOW NOTES:Follow Hunter on LinkedIn:https://www.linkedin.com/in/huntersones/Learn how to use the Fact, Impact, Act framework for building battlecards:https://youtu.be/G1qrcNfKJWkCheck out the AI in CI report where we interviewed 70+ people in The Compete Network community about how they use AI in Competitive Intelligence:https://thecompetenetwork.com/ai-in-competitive-intelligence-reportHost: Adam McQueenProduction: Grayson OttenbreitThe Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. The Compete Network is powered by Klue.

Timestamps:02:47 Clara's Journey into Competitive Intelligence03:45 Are Product Marketers Actually Marketers?05:10 The Role of Competitive Intelligence in Revenue Generation08:01 The Importance of Being Selfless in Product Marketing10:33 Ideal Structure for Competitive Intelligence13:02 Misconceptions about Competitive Intelligence16:22 The Power of Competitive Intelligence Newsletters19:21 Building a Content Creation Team21:31 Investing in Competitive Intelligence25:23 The Evolution of Competitive Intelligence28:20 Handling Internal Requests and Prioritizing Competitors34:00 Special Projects and Where to Find Clara Show Notes:Clara LinkedIn Back Office to Boardroom SpotifyBack Office to Boardroom Apple Podcasts

This episode is a compilation of answers to YOUR questions that were asked directly from my listeners who attend my weekly business education YouTube live webcast. Topics covered include: How to find the best jobs to apply for in my area of interest, Will we be jobless with the rise of AI, How to gain competitive intelligence and more. Refer to chapter marks for a complete list of topics covered and to jump to a specific section. Download my free "Networking eBook": www.harouneducation.comAttend my weekly YouTube Live every Thursday's 8am-11am PT. Subscribe to my YouTube Channel to receive notifications. Learn more about my MBA Degree ProgramConnect with me: YouTube: ChrisHarounVenturesCompleteBusinessEducationInstagram @chrisharounLinkedIn: Chris HarounTwitter: @chris_harounFacebook: Haroun Education Ventures  TikTok: @chrisharoun

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions.Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-reportMake sure to check out the episodes on YouTube as well: https://www.youtube.com/@klueinCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.Host: Brandon BedfordProduction: Grayson OttenbreitThe Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Sean and Kat unpack current events in the Broadcom & VMware Acquisition with guests: Veronica Batista Bernard (Competitive Intelligence) & Andrew Needham (Professional Services Engineer - EMEIA). Our co-hosts and guests talk about why Broadcom bought VMWare, what it could look like for organizations that are possibly switching to Jamf from another MDM. They talk about what it would look like going from a cross-platform solution and what to consider with platform management, timelines, questions to consider, how this impacts end users, what this looks like technically and conceptually. The team talks about compliance, technical differences, and what Jamf brings to the table in inventory data collections. Sean and Kat also talk through an exciting technical update for Jamf Admins. Resource referenced in the podcast: https://www.youtube.com/watch?v=bpvbRieS3DU&t=270s

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more.Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-reportMake sure to check out the episodes on YouTube as well:https://www.youtube.com/@klueinHost: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Escaping the Drift Podcast with John Gafford and Coach Burt

Timestamps:04:14: Are product marketers actually marketers?08:15: What is easier: being a generalist PMM or a specialist like in CI?12:05: Is it easier being in competitive intelligence than product marketing?15:03: Does category creation matter in competitive intelligence?19:30: Biggest mistakes you can make on competitive intel24:20: How to command respect as a PMM28:12: How to break into CI as a PMM38:35: Where to find and learn more about Andy Show Notes:Andy LinkedInHealthy Competition LinkedInHealthy CompetitionReady for launch {March Cohort} 

How can a dog get you through bad times? How does selling door to door to non-English speakers prepare you for a career in finance? What should you look for when investing in real estate? These are some of the questions we ask Rich Boucher, veteran real estate investor, dog lover, and sales expert. Rich is the Senior Director, Capital Markets for Alpha Investing, a private equity real estate firm providing investors with access to institutional-grad assets with compelling, risk-adjusted returns. Rich talks how Alpha investing chooses properties, why they only invest in properties that already exist, why high interest rates haven't hurt his business, and why he still wants to sell face to face, on this episode of the Fortune's Path podcast. The Fortune's Path Podcast is a production of Fortune's Path, where we help technology businesses create products that generate monopoly profits. Fractional product management. Product leadership coaching. Competitive Intelligence. Find your genius with Fortune's Path.

In this episode of "Escaping the Drift," host John Gafford interviews Coach Michael Burt, renowned for his impact on high achievers.Coach Burt shares his journey from being a women's basketball coach to a top competitive intelligence coach, delving into his unique coaching methods, such as developing the person as a whole - body, mind, heart, and spirit.The discussion covers various topics, including the importance of tapping into internal drive, the evolution of sports psychology, the significance of teaching life lessons through sports, and effective parenting techniques for raising successful kids.Coach Burt also offers insights into building confidence, overcoming complacency, and the importance of self-awareness in personal growth.The episode highlights the mindset of winning, both in sports and in life, emphasizing Coach Burt's philosophy of competitive intelligence.Highlights:"A lot of people asked me how do you win so many games? It's tapping into that internal drive and helping them grow all four parts of their nature: knowledge, skill, desire, and confidence.""True self development starts with self-awareness.""Confidence is a memory of success. It is an internal knowing you can create or manifest what you see in your mind."Timestamps:00:00 - Introduction and Background02:12 - Coaching in Competitive Intelligence04:03 - Coaching Beyond Sports05:26 - Raising Successful Children08:45 - Self-Awareness and Growth10:59 - Overcoming Imposter Syndrome17:26 - Overcoming Complacency23:03 - Playing Offense32:25 - Building Identity39:03 - From Hustler to CEO

The Friday finish with Coach Burt.  The Era of “Competitive Intelligence” is here

In this Compete Week session, Carin Van Vuuren and Meagan Eisenberg join Katie Berg - three Marketing leaders from innovative companies share the growing importance of competitive intelligence to their executive teams, as well as where it sits in their organization and how valuable it is for them to use as a lever in their overall Marketing objectives.Key Moments(00:00) Introduction(02:41) Competitive Intelligence's objectives at Greenhouse Software(04:15) How Competitive Intelligence can build trust(05:21) Bridging the gap between marketing and sales with competitive enablement(06:43) Where does Competitive Intelligence fit in at Lacework?(07:31) Why Competitive Enablement makes you an expert and how that impacts sales(08:18) Keeping your intelligence up to date(09:43) Building a 'culture of compete'(11:06) Enabling your CEO and C-Suite with Competitive Intelligence(12:37) Being close to intelligence to stay relevant(13:48) What executives miss with competitive strategy(15:15) The problems with fixating on one competitor(16:01) Supporting the product roadmap with Competitive Enablement(18:07) Do CMO's care about win rates?(20:31) Which department should own Win-Loss analysis(22:45) How to enable against churn(24:10) The structure of a compete team(26:11) The most effective ways to use Competitive Intelligence in 2024Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@klueinHost: Adam McQueenProduction: Grayson OttenbreitCheck out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue. About the Compete Network:The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Episode: 109 Episode Description: In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing. Speakers: Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLP Diana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells

"Everything boils down to a pain point and how you're solving it. It's our job to intimately understand our customer's pain points." – Lindsay Sutula, Founder & CEO of Top Fox Marketing   In this episode, Lindsay Sutula of Top Fox Marketing shares essential tactics for understanding and outsmarting your competition through stealthy marketing strategies.   Key Takeaways: Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot trends before they take off. Ad Insights: Discover how to see every ad your competitor has run using tools like Google's Ads Transparency Center and similar features on Meta and LinkedIn. Staying Alert: Learn to set up Google Alerts in a way that most businesses miss, keeping you informed about your competitors and industry shifts. Tech Scouting: Use builtwith.com to learn what tech your competitors are using and how it can give you an edge, whether you're competing or looking for potential clients. Tune in and learn how to gain the competitive intelligence you need to make smarter marketing decisions and keep your business ahead of the curve. Want to learn how to get to know your market and build the product marketing strategies that deliver results? Our Market course will teach you how to build buyer expertise and how to measure impact on the bottom line.

This week we dive into competitive intelligence: what are your rivals up to, and how does it affect you as a brand leader? Josh Wilson, CEO of Particl, reveals how observing competitors and smartly leveraging that data can distinguish you from the rest. PLUS: A brand review of Popsmith, and we rehash the concept of DISloyalty. Listen now!Biggest Month Ever{00:14:38} - “{Competitive intelligence} is harder and easier in multiple ways now. Your next competitor can come from anywhere. Where I feel like historically there were capital requirements and technology kind of barriers of entry that prevented that. But then on the flip side, the shift to online gives you kind of a great pulse on signals and what everyone else is doing. It's great for brands just to be thinking about and to have a strategy around.” - Josh{00:17:26} - “It's essentially impossible to block bots without blocking customers unless you put everything through a lock behind kind of a login portal. I would focus more on how can you use it to your benefit.” - Josh{00:25:20} - “What we'll do is we ingest our customer's data and we will look at the products they're selling and the product types. And with that, we've been able to guide customers towards product types that we feel better overlap with their business, make more sense for their customers to buy, and kind of a natural progression of the business.” - Josh{00:28:40} - “We saw pink start selling like crazy. And then we had brands that were kind of the major capturers of that, like a SKIMS, for example. They basically took all the pink products, put them in a collection for Barbie, and those products sold off the shelves. Now, the thing is, those products actually hadn't been selling very well before. It was a very clever way to use existing inventory, package it slightly differently, and sell it.” - Josh{00:32:11} - “Like my Co-Founder says, "The opportunity of a lifetime comes once a month." So it's important to stay current and up to date. It's important to not read yesterday's newspaper. That's why we think you need data for what's going on right now, not a week ago or whatever. By that point, it's too old.” - Josh{00:34:45} - “Brands can move the needle with very small changes, as well as they can ensure that they're not just discounting and lighting good money on fire, good margin. It's actually less about vertically looking at the brand down and from a data and correlation perspective, it's actually more about looking sideways at the product type because the customers are comparing your leggings to someone else's leggings to someone else's leggings. They're not comparing your product to your t-shirt or your leggings to your t-shirt to etcetera.” - JoshAssociated Links:Learn more about Josh Wilson and ParticlGet in on our Muses Mail and join us at Art Basel in DecemberGrab your copy of The Multiplayer Brand hereHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Military Psyop and Middle East Expert, Brian O'Shea, returns to the program to explain the dynamics involved in the Israeli and Palestinian conflict. We discuss the obvious mainstream media propaganda drive and what could be behind their agenda. Additional interview segment with Brian O'Shea can be seen at https://SarahWestall.Substack.com. Follow Brian O'Shea on his Substack at https://BrianOshea.substack.com     Win-Win Opportunities as mentioned on the show: Gluco-Control $10 trial offer: https://grow.thegoodinside.com/gluco-control-introductory-offer-lp No risk money back guarantee Learn more how you can convert your IRA or buy precious metals by emailing info@MilesFranklin.com tell them “Sarah sent me” and receive the best service and the best prices in the country Buy the world's best C60 with full spectrum frequency for all your vitamins and minerals at https://purebellavita.com/pages/c60-sarah-westall?sca_ref=1290220.bH1D9nyiWa Help rebuild America and your independence - learn more at https://FreedomBuyingClub.com See Important Proven Solutions to Keep Your from getting sick even if you had the mRNA Shot - Dr. Nieusma Join my Substack at https://SarahWestall.Substack.com MUSIC CREDITS: “In Epic World” by Valentina Gribanova, licensed for broad internet media use, including video and audio       See on Bastyon | Bitchute | Odysee | Rumble | Youtube | Freedom.Social   Brian O'Shea Biography Brian O'Shea has spent almost 30 years in the fields of military intelligence, U.S. Government Intelligence, Competitive Intelligence (private sector), private investigations, executive protection (physical and reputational). Brian started his career in the US Army's military intelligence corps working for two Special Forces groups throughout the Middle East, North Africa, and throughout Southeast Asia. After serving in the military for 11 years of active-duty service, Brian worked as a Senior Consultant and Subject Matter Expert for two of the US Government's top intelligence agencies. Currently O'Shea is an Investigative Journalist at DailyClout and has a featured column named “Mostly Peaceful: Investigating Beyond the Headlines.” You can follow him on his Substack at BrianOshea.substack.com    

Prasanna Dhungel, Co-Founder and Managing Partner at GrowByData, talks about how to leverage Google's ever evolving SERP changes. As SERP features like popular products and People Also Asked occupy more real estate and rise to the top of the page, eCommerce brands must adapt strategies for visibility. Search, being a critical channel for product discovery, emphasizes the need for effective adaptation in the evolving SERP landscape. Show NotesConnect With: Prasanna Dhungel: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show Notes: Will Bachman and John Horn talk about competitors and how they should be taken into account when formulating a strategy. John points out that lowering the price is an easy response to a new product or market entry, which can prevent success. He suggests that understanding the competitor's mindset is a key element to predicting their next move and positioning oneself for success. He also emphasizes the importance of being aware of the competitors' strategies, as it can influence the success of any new idea or product. A Framework to Understand the Competitor's Mindset John states that companies should pay attention to both their customers and their competitors depending on the type of market they are in. For established markets, such as toilet paper, companies should focus on competitors and their pricing, product innovation, and market entry challenges. For newer markets, like AI, companies should focus on customers since customers may not know what they want and the market is open and wide. John believes that it is important to have different departments that focus on each aspect since customer and competitor focuses require different approaches. However, it is essential for companies to be aware of both their customers and their competitors in order to remain competitive in the market.  John talks about the importance of competition intelligence in developing an organization's strategy. He explains the Blue Ocean analogy-- the idea of swimming in uncharted waters to find success. He emphasizes that one must understand why the competition is not in the blue ocean before considering it as a viable option. He then outlines his four-step framework for gathering competition intelligence: reviewing public communication and actions; assessing competitor assets and resources; considering the human factor; and predicting, observing, and adjusting. This framework can help organizations build a picture of their competitors' mindset and ultimately develop a successful strategy. How to Gather Competitive Intelligence John offers advice to a growing company that wants to build a competitive intelligence function. John recommends gathering information from companies that scrape and gather information from publicly available sources such as SEC filings, the company's website, and social media. He notes that the most valuable information comes from within the organization, and suggests running WarGames, which are business simulations that involve setting up players, choices, and a timeframe to unlock competitive insight. John gives a few examples of questions that should be asked. Companies can use a CRM system to gain better insight into their competitors. The idea is to start with one question, such as Who do you talk about? and then gradually add more questions to the CRM form to prime sales agents to ask about competitors. This will help the company track which competitors are discussed in different geographies and customer types, and what pricing, product portfolio, partners, etc. are discussed. This data can then be used to identify which sales agents have reported the most about a particular competitor, and to ask them for more information. This will make it easier for the company to collect information that may already be in the heads of their staff. Collecting Data to Understand Competitors John talks about the value of collecting data to understand competitors. He suggests that data should not be collected by marketing or finance unless they are strategically focused and deliberate, as it may not receive enough focus. He adds that asking questions up and down the supply chain can be a great way to collect information, but there can be challenges in how it is implemented. John explains that competitive insight functions are cost centers, meaning that they don't directly drive revenue, so it can be difficult to get buy-in from the senior level team.  He explains the best way to ensure competitive intelligence is properly implemented.  When using competitive insight to make strategic decisions within an organization, it is important to start small and focus on one or two competitors at a time. It is also important to identify which teams within the organization need what type of information. John also stresses the value in using anecdotes and using story over data to gain support from senior leaders.  Investing Competitive Intelligence John highlights the value of focusing on the competitor's USP to gain valuable insight.  He explains how to convince senior leaders of the need for a competitive insight function. He suggests using stories to demonstrate the value of CI and its ability to help prevent costly mistakes. He also suggests that if senior leaders are convinced of the importance of CI and can see its value, they will continue to invest in it. He gives an example of a company where the CI function had such strong support from senior leadership that anyone making a strategic presentation to the CEO had to first consult with the CI group or leave the room. His conclusion is that, if senior leaders can be convinced of the value of CI, they will continue to invest in it. Finally, he provided links to his own firm, Gateway Insights, and the Washington University Olin Business School website for anyone who wanted to contact him and learn more about competitive intelligence. Timestamps: 03:10 Balancing Attention Between Customers and Competitors  08:15 Understanding the Competition for Strategic Planning  09:05 Investigating the decision makers 13:25 Building a Competitive Intelligence Function for Growing Companies  15:30 Competitive intelligence type of dashboard function 21:50 Collecting Data and Voice of the Customer Insights  26:57 Exploring the Role of Competitive Intelligence in Decision Making  27:46 Competitive insight functions as cost centers 29:18 Defining which team needs what information 31:14 Using anecdotes to inspire action from leaders Links: Website: www.gatewayinsights.com CONTACT INFO: Email: johnhorn@wustl.edu Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Robbie Phoenixx starts our discussion proclaiming he hatched and rose from the ashes of poverty to become a successful sales leader and now an expert in competitive intelligence and strategic marketing. We go from Business Talk, to arena/stadium business models as well as how Robbie has returned to one of his first loves making music with Sonic Octane @SonicBandFan. Find Robbie on LinkedIn here https://www.linkedin.com/in/robertzeas/ If you text Robbie to 33777, you will get a bundle of materials to help you with your goals. Learn more about your ad choices. Visit megaphone.fm/adchoices