60 Seconds To Mastery

Keep it moving in a positive direction. Don't look back and have any regrets on your life.

Take the first step...then keep taking steps.

Things don't get real to your subconscious mind until you write things down.

Having a specific day designated for a specific task is the key to long-term success. Removing yourself from the Dilemma of overwhelmed, is the result of feigning your days.

Don't waste a lot of time setting visions, focus more on short-term goals that you can get immediate feedback from.

This is where you will set your plan for your first 2 Week Sprint. Outcome Goals tell you where you are trying to get. They are an end point and should be something very tangible (ex. a specific revenue number). The Projects and Process/Tasks portion is where you are establishing your strategies/projects which will help you reach that outcome. A good number to shoot for is 3 Projects to reach your outcome goal. The Process Tasks are the Who, What, When & Where = Clarity & Momentum (ex. Each Monday I will sit at my desk and launch a new Facebook ad). Remember, your Outcome Goal should be firm and fixed. Projects and Process/Tasks should have flexibility & adaptability.

Whether it's losing weight doing a daily vlog or podcast it's all about doing the small things on a consistent basis. Set you a short-term goal create a long-term vision and Chip Away on a daily basis reaching Milestones along the way.

You know to really get a clear picture of Alter Egos and how they work, ask yourself who's the alter ego Clark Kent or Superman? The answer is Clark Kent is the alter ego, in his truest form Clark Kent is Superman.

Alter Ego's continued... whether it's a high flying athlete or a prolific billionaire. Chances are they step into a more powerful version of themselves when in the field of play, whether that field of play is an office or athletic venue.

This is a continuation of our how to create an alter ego series. This is a series that helps everyday people create parts of them that are strong. It also helps athletes perform better on the field of play by swquashing their insecurities, and leaving the normal everyday person on the sidelines.

Being mentally tough is what separates the high performers and high Achievers from average people. Learning how to exercise your mental muscles through meditation through visualization and just spending quiet time with your thoughts will pay huge dividends in the end.

Learn how the top CEOs and athletes stay at the top of their game year in and year out. This well-kept industry secret will go behind the scenes to show you how to craft your own alter ego and take your game , your business mindset to the next level.

Why most storytelling campaigns fail and the secret to developing stories that people will care about.  Why most corporate values are worthless and how to truly differentiate yourself from your competitors.

These are the foundations of any businesses brand messaging framework. You want to pay closer attention when crafting your brand message so that you are very clear and who you are to your customers.

Brand should consider the two critical angles of internal and competitive prospectus. Making sure that your message is distinct and very clear is an important part of standing out in the crowd and Rising above all the noise.

When you look at your business from a customer's point of view and how you can bring value to them you will win.

No matter where we go or what we do we are all influenced by Brands and their messages. When we pick up the phone to shop online we know exactly what brand we want to buy. When we go to the mall we know what stores we want to go to because there brand has made an impact on our psyche. Brands who don't focus on getting the messaging on point, are missing out on one of the main things of business should have a grasp of when communicating with its customers.

One thing that businesses really need to pay attention to is the brand messaging. Brands need to know what messages really resonate with their customers. This helps them stay competitive and only focus energy on conveying the message that their customers have grown accustomed to hearing and that resonates with their needs and wants.

When starting out in business sometimes we have to make little tweets and changes to the business model. Those changes are called pivots, and that's when we have to slightly there off the original path to a different path that's going to give us the results that we are seeking. A pivot could be hiring a new creative person to help you get a better grasp on your vision, targeting a small niche market or any other change that is different from your original intent. Just know that this is part of the life cycle and doing business, and you can't worry about what it's going to look like to others you just have to stay true to your vision and trust your instinct.

Everybody wants to get there fast. But what we need to deploy is patients kindness and gratitude. We need to look at the big picture pay attention to detail, and stay at our own lane as we move quickly and precisely towards our goals.

Being mentally tough is when you respond to a challenge outcome or setback in a positive way. Scientist have proven that affirmations are not effective because the mind doesn't function in that way, the Mind ask questions and if it knows that you currently are not a millionaire or you currently don't have the skills to pull off what you said you going to pull off your subconscious doesn't believe it because it's not true so instead ask questions what can I do to develop the skill what can I do to develop mentally stronger. Asking these questions will help us to become the person that we want to become and it doesn't cause extra stress mentally because now we are on a path to develop our skills and be successful at achieving our goals.

Have you ever posted something on social media and you hope that people liked it , but if they didn't there was nothing you could do about it. That is a prime example of something that is out of your control. What you can control is that the lighting was proper, that your face was washed, that your hair was combed, that your outfit was nice, that you smiled nicely and who you sent it to. But the things you could not control was who liked it, what they said about it and who didn't like it. Those are all things out of your control. So focus on things that you can control and it minimizes stress in your life and allows you to go through your processes which you can control, and it minimizes stress.

Today we're going to look at the word potential. We are going to focus on removing it from our vocabulary and replacing it with the word performance as we move forward in our everyday lives. Performance forces us to look at the numbers and then adjust our actions accordingly so that we perform.

Studies have proven that immigrants far exceed most others in success in the US because of how they operate. Their mindset is different in that when they get here to the U.S. they feel they just won the Super Bowl of life. They have a long term plan for success, they are consistent in executing that vision and they don't spend money on anything that doesn't put them in a situation to win concerning their ultimate goals. In the U.S. we as Americans in my opinion are soft, too caught up with reality TV, and we sweat the small stuff way too much.

The brain is a powerful tool that we use on a daily basis. Learning how it works for us can be a huge advantage and getting more out of our professional careers. Join us as we look at science and practical uses that can help you understand how you can dominate in the workplace, on the field and in your everyday endeavors.

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Find out how to get to where you want to go.

Use your one tool that can take you to your destiny. Your mind.

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