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Welcome to the Advisor 2 Advisor audio experience.

Corey Keating


    • Jun 25, 2021 LATEST EPISODE
    • weekdays NEW EPISODES
    • 36m AVG DURATION
    • 139 EPISODES


    Search for episodes from Advisor2Advisor with a specific topic:

    Latest episodes from Advisor2Advisor

    Delegating Personal Brand (144)

    Play Episode Listen Later Jun 25, 2021 29:05


    We talk about delegating while staying true to your personal brand and delivering consistent, authentic messages. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Tracy Jepson) Business Infrastructure and Hiring (143)

    Play Episode Listen Later Jun 11, 2021 57:38


    Tracy Jepson, CEO of Kantex Financial, joins us for a conversation about how to build a profit first business. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    What Would We Do? (142)

    Play Episode Listen Later Jun 9, 2021 25:36


    We talk about our strategies if we were to start an RIA or if we were established and didn't need more money. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: James Wrigley) Content from Down Under (141)

    Play Episode Listen Later May 21, 2021 25:04


    James Wrigley joins us all the way from Australia to talk about his content journey and his success and tips for the creating consumable content. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    In-House or Outsource Marketing (140)

    Play Episode Listen Later May 19, 2021 34:08


    We talk about the benefits of hiring in-house marketing versus outsourcing talent. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Remove the Funnel (139)

    Play Episode Listen Later May 19, 2021 27:52


    We talk about what it means to remove the funnel and the importance of understanding marketing to audience behavior. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Hiring Talent (138)

    Play Episode Listen Later May 19, 2021 28:50


    We talk about delegating and hiring and how it can change your business and enhance your efficiency. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    The Marketing Mindset (137)

    Play Episode Listen Later May 11, 2021 37:54


    We dive into the marketing and creator mindset and how you can make your creative sessions more productive. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Thomas Kopelman) The Real Impact of a Good Newsletter (136)

    Play Episode Listen Later May 11, 2021 62:48


    We are joined by financial advisor and content creator Thomas Kopelman where we discuss tactics for creating and marketing a successful newsletter. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Activity (135)

    Play Episode Listen Later May 5, 2021 52:06


    We talk about how to keep consistent activity to grow your brand. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Your Next Opportunity (134)

    Play Episode Listen Later May 5, 2021 45:22


    We talk about how to market to opportunities that interest you as an advisor when making money isn't a concern. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Revenue & Opportunity Drivers (133)

    Play Episode Listen Later May 5, 2021 68:12


    Nic Nielson, CFP fills in for Corey as him and Ryan discuss in depth about driving revenue and growing your brand. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Deeper & Doubling Down (132)

    Play Episode Listen Later Apr 28, 2021 36:41


    Why it's important to market to your current audience and keep focusing on the platforms that are working for you. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing to Human Behavior (131)

    Play Episode Listen Later Apr 28, 2021 36:01


    We talk about marketing to your audience by understanding human behavior online. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Lisa Niser) Tax Planning as a Team (130)

    Play Episode Listen Later Apr 28, 2021 58:24


    We are joined by individual and small business tax accountant Lisa Niser where she gives advice on talking to accountants and talks about tax returns. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Carl Richards) Guide or Defending Old Maps (129)

    Play Episode Listen Later Apr 22, 2021 65:00


    We are joined by industry legend Carl Richards, CFP and author of The Behavior Gap. We talk to him in depth about his success and experiences in the industry. This is an episode you won't want to miss! Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    DIY Content Curation (128)

    Play Episode Listen Later Apr 21, 2021 35:24


    We talk about creating more stuff from your content and speeding up your process. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Adam Scherer) Building Better Planners (127)

    Play Episode Listen Later Apr 21, 2021 55:31


    We are joined by Adam Scherer, director of curriculum and instructor at Boston Institute of Finance. We talked to him about the financial planning and certification process and his experience in the industry. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Friction (126)

    Play Episode Listen Later Apr 14, 2021 35:58


    We discuss what marketing friction is and how it functions as well as how it relates to demand and lead gen. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    SEO & Your Website (125)

    Play Episode Listen Later Apr 14, 2021 44:57


    We talk about SEO and building advisor websites. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Dr. Daniel Crosby, Ph.D.) Behavioral Finance (124)

    Play Episode Listen Later Apr 14, 2021 57:35


    We are joined by Dr. Daniel Crosby, Clinical Psychologist and Chief Behavioral Officer at Orion Advisor Solutions. We discuss audience behavior and understanding how behavioral finance affects markets. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Legacy Marketing for Financial Advisors (123)

    Play Episode Listen Later Apr 7, 2021 42:50


    We give advice on how to market to beneficiaries and families. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Building a Marketing Machine (122)

    Play Episode Listen Later Apr 7, 2021 40:57


    We talk about understanding marketing operations and how to build an effective marketing plan from the ground up. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Keith Wilson) Film School (121)

    Play Episode Listen Later Apr 7, 2021 67:14


    We are joined by Keith Wilson, CEO of Wilson Financial Advisors where we discuss creating and marketing filmed content and it can be improved. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Creating Context (120)

    Play Episode Listen Later Mar 31, 2021 39:47


    We discuss using context in your content to help your audience better understand your message and the language you use. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Personal Branding (119)

    Play Episode Listen Later Mar 31, 2021 42:55


    We talk about personal branding and how to focus on your individuality to create compelling content for your audience. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Michael MacKelvie) Finding Your Voice (118)

    Play Episode Listen Later Mar 31, 2021 53:04


    We are joined by Michael MacKelvie, CFP at Cascade Wealth Management and Owner of Vivid Wealth. We talk about his background in the industry and figuring out your place. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Website Language for FAs (117)

    Play Episode Listen Later Mar 24, 2021 54:21


    We talk about website editing and the importance of using the right language. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Demand Gen vs Lead Gen (116)

    Play Episode Listen Later Mar 24, 2021 44:02


    We talk about the define and discuss the fundamentals of demand and lead gen. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Struggle Getting Started (114)

    Play Episode Listen Later Mar 20, 2021 5:45


    How to get past feeling "stuck" growing your business. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Converting on Social Media (113)

    Play Episode Listen Later Mar 19, 2021 49:11


    We talk about opening conversation with potential clients through your social media content. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Adjustments (112)

    Play Episode Listen Later Mar 19, 2021 24:17


    We talk about focusing on behind-the-scenes content and how to evaluate and refine your strategy. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Andy Panko) Challenging the AUM Model (111)

    Play Episode Listen Later Mar 19, 2021 57:17


    We are joined by Andy Panko, CFP and owner of Tenon Financial where we talk about the AUM model and Andy's current marketing strategies. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Clear & Simple Content (110)

    Play Episode Listen Later Mar 11, 2021 43:58


    We talk about simplifying your language and content so anyone is able to understand it. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Email Newsletters (109)

    Play Episode Listen Later Mar 11, 2021 47:48


    We cover how to compose appealing email newsletters and what they should and shouldn't include. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Distributing Content Strategy (108)

    Play Episode Listen Later Mar 11, 2021 37:16


    We talk about clipping and stretching out your already made content onto multiple platforms. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Our Streaming & Video Setup (107)

    Play Episode Listen Later Mar 11, 2021 46:54


    We discuss the equipment we use and recommend for streaming and recording. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Patience as a Strategy (106)

    Play Episode Listen Later Mar 6, 2021 18:07


    We talk about the value of patience in your marketing strategy and the benefits it can have on your business and consumer relationships. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Focus on Local Business (105)

    Play Episode Listen Later Mar 6, 2021 26:54


    We talk about researching local business both in person and on social media to help strengthen your strategy and communication with your audience. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Niche Content (104)

    Play Episode Listen Later Mar 3, 2021 20:14


    We talk in detail about creating niche content and effectively marketing to your specific audience. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Enhancing Your Financial Planning Process (103)

    Play Episode Listen Later Mar 3, 2021 22:10


    We talk about building a solid financial plan and how it can benefit your business and content. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Video Editing in Real Time (102)

    Play Episode Listen Later Mar 3, 2021 26:41


    We live edit a video to be posted on social media while talking through each step. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Facebook and Youtube (101)

    Play Episode Listen Later Feb 27, 2021 48:01


    We talk about how to utilize Facebook and Youtube as marketing platforms. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Making Content Consumable (100)

    Play Episode Listen Later Feb 27, 2021 27:16


    We talk about creating appealing marketing content that will resonate with your audience. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Understanding Marketing Results (099)

    Play Episode Listen Later Feb 24, 2021 27:07


    We talk about interpreting the results from your marketing efforts and how to determine what is and isn't working. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Budget (098)

    Play Episode Listen Later Feb 24, 2021 36:35


    We talk about understanding your marketing budget and how you should be spending to be successful. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Marketing Activity (097)

    Play Episode Listen Later Feb 24, 2021 22:52


    We talk about being an active marketer and being consistent in your efforts. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    (Guest: Charles Freeman) Bubbles, Bears, & Bitcoin (096)

    Play Episode Listen Later Feb 22, 2021 65:23


    Charles Freeman is back to dive further into the topics of changing market bubbles and cryptocurrency. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Results > Saving Time (095)

    Play Episode Listen Later Feb 18, 2021 33:34


    We compare saving time versus generating results and which you should be focusing on. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    When and What to Post (094)

    Play Episode Listen Later Feb 18, 2021 43:38


    What type of content should you be posting and when should you be posting it? Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

    Surprise and Delight (093)

    Play Episode Listen Later Feb 18, 2021 19:50


    We talk about surprise and delight marketing and how and when you should be incorporating it into your strategy. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com

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