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Piper Creative is a company that specializes in video marketing and helps clients take their video marketing to the next level. Chief Creative Officer Hannah Phillips stops by to talk about Piper's range of services to help businesses create compelling and engaging video content. Piper works with clients to develop a customized video marketing plan that aligns with their business goals and helps them reach their target audience. With a focus on storytelling and creativity, find out how Piper Creative helps businesses stand out in a crowded marketplace and connect with their customers in a meaningful way.
Join us as we speak with Piper Creative co-founder Aaron Watson about philosophy, sales, marketing, business strategy, world travel, offshoring labor, and more @AaronWatsonPiper If you enjoyed listening to Aaron talk and want to check out his podcast, please subscribe to "Going Deep with Aaron Watson" on YouTube or your favorite podcast platform. If you own or work for a business generating 1 million or more in annual revenue and you would like to outsource video production to an expert team, please check out pipercreative.co If you enjoyed this episode and want to see / hear more like it please subscribe to Collaborative With Spencer Krause today. You'll get notified every time a new episode releases and it's the best way to support the channel!
Join us as we speak with Piper Creative co-founder Aaron Watson about philosophy, sales, marketing, business strategy, world travel, offshoring labor, and more @AaronWatsonPiper If you enjoyed listening to Aaron talk and want to check out his podcast, please subscribe to "Going Deep with Aaron Watson" on YouTube or your favorite podcast platform. If you own or work for a business generating 1 million or more in annual revenue and you would like to outsource video production to an expert team, please check out pipercreative.co If you enjoyed this episode and want to see / hear more like it please subscribe to Collaborative With Spencer Krause today. You'll get notified every time a new episode releases and it's the best way to support the channel!
Hitting a small reset button. Check out YouTube https://www.youtube.com/c/AaronWatsonPiper Check out Elite Video Marketing https://www.elitevideo.marketing/
Jim Shorkey built his family's auto business into more than 9 dealerships, over 800 employees and 15,000 new & used car sales per year. This podcast explores how he did it. In 1996 Jim Shorkey Jr.'s father died and left him the Jim Shorkey Auto dealership. With his experience as a sales manager, Jim Shorkey was arrogantly sure he was going to be successful in growing his business. Instead, he brought it to the brink of bankruptcy. Jim had to grow his skillset and discipline quickly to save the family business. He credits mentors and the book Think And Grow Rich for how he was able to turn things around. Join Aaron in this episode as he finds out how having a mentor and reading a book multiple times helped to pivot Jim's perspective and why he plans to live to 122 years old. Jim Shorkey's Challenge; Buy Think And Grow Rich, read it at least three times, and disagree with him. Connect with Jim Shorkey Linkedin Facebook Twitter Website If you liked this interview, you're gonna love our episode Don't Marry Your Business, Commit to Your People w/ Jason Wolfe. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
The world, more than ever, is hungry. Everyone has been starved for connection. In today's episode, Fiona talks to Dr. Marion Piper of Marion Piper Creative about relatable and actionable tips to business owners. They share about the crisis of meaning, the analogy of the dropped vase and so much more. Tune in!
Adam Haritan is the founder of Learn Your Land, as well as a wild food enthusiast, researcher, and forager. He is launching a new course, Trees in All Seasons. He learned the value of wild food foraging while studying nutrition at the University of Pittsburgh, where he discovered just how beneficial wild foods could be in optimizing human health. Wild plants, on average, are more nutritious than their cultivated counterparts (i.e. wild blueberries vs. domesticated blueberries, wild lettuce vs. iceberg lettuce). The wild food diet is the diet that we, as Homo sapiens, have been consuming for the majority of our time on this planet, and it is the diet that we are most adapted to consume. Today, very few Americans consume any wild foods, and instead subsist on nutrient-deficient products that scarcely resemble anything real or natural. It's no wonder that degenerative diseases like cancer, diabetes, and chronic inflammation are so prevalent. We have abandoned our natural diet and are suffering as a result. In this episode, Adam and Aaron discuss trees, his new course, and commitment to quality. Adam Haritan's Challenge; Find a tree growing close to your home and identify it. Connect with Adam Haritan Twitter Youtube Website Trees in All Seasons If you liked this interview, check out when Adam visited Piper Creative to talk about business strategy. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
Today I'm hanging out with Pittsburgh entrepreneur, Aaron Watson. Aaron is the CEO and cofounder of Piper Creative and hosts the business focused podcast Going Deep with Arron Watson. Join us for a fun chat about growing an online presence, sales & brand building, practical career advice and everything in between. Sit back, relax, and let's Start The Beat! Also available on Spotify, Apple, YouTube, or wherever else you listen to podcasts probably. Just search for 'Start The Beat Podcast'. You can also listen to more of my podcasts here: https://www.briansikeshowe.com/startthebeat Funding for Start The Beat is provided in part by supporters on Patreon: https://www.patreon.com/briansikeshowe
Ryan and Corey are joined by Aaron Watson, CEO and Co-Founder of Piper Creative. They discuss how to successfully produce content for your brand. Please share your thoughts and if you have a suggestion for a compelling guest or to ask a question to be answered on the show, please send us an email: info@mcoadvisors.com
The COVID-19 Pandemic has forced all of us to pivot both our professional and personal lives. This year's Tech 50 Awards even added a new "Top Pivot" category to honor tech companies making all of the right moves. We are excited to welcome Tech 50 Top Pivot Finalist Aaron Watson, CEO of Piper Creative, to talk about his key pivots during the pandemic. Piper Creative is a digital agency that provides strategy, delivery and analysis. Aaron will detail how the Piper Creative team invests its time in the most effective modern methods of storytelling. Plus, Aaron will have top tips to better leverage Linked-in and Youtube to help with your own pivots as we move into 2021.
The cool thing about Piper Creative is that it's made up of people. Each of us on the team bring perspectives and ideas to projects that the other wouldn't have thought of and we can all learn from. Dan Lampmann has been a part of the Piper Team since August 2019. He spent 6 months as a Creative Apprentice and 6 months on the Piper Video Team. He has been the producer and video editor behind this podcast and Going Deep with Aaron Watson. He's also worked on other pieces of client and in-house content. In this episode, Dan discusses his year at Piper and reflects on what he has learned. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Aaron leads up one of Pittsburgh's top digital marketing shops and is the creator of the Going Deep Summit. Find out how he has "Flexed and Focused" to navigate the new economic landscape and business realties of the COVID-19 Pandemic.
Piper Creative is proud to bleed black and gold. But what are the benefits and challenges of starting a company in Pittsburgh? In this episode, Aaron and Hannah discuss why they started the company in Pittsburgh. Aaron outlines the implications of operating a business in a small city, and Hannah envisions the future of Piper. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
It's been almost 2 years since we started Piper Creative. We're convinced that 1 year and 11 months of that was actually just from March to now. However time works, we can report that the State of our Union is Strong. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
This is without a doubt the strangest time to welcome in a new cohort of Creative Apprentices. Before COVID19 shook things up, we hosted three amazing groups and developed the program to be impactful for both Piper Creative and each individual Creative Apprentice that joined us for 10 weeks. Today, we are excited to welcome in a new group and look forward to making some cool stuff this summer. In this episode, Aaron discusses his focus during this fourth iteration of the program, the reading all apprentices are asked to complete while onboarding, and why he is trusting the rest of the Piper Team to play a role in the development of the Creative Apprentices. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Facebook, Shopify, Square, Twitter. Almost every massive technology company in the US over the last few weeks has unveiled a plan to maximize their work-from-home strategy and minimize the use of office space. During this period of high volatility and uncertainty to when we might all be able to return to our offices, these plans are huge signals to entrepreneurs and businesses that how we work is changing. We all have to adapt. In this episode, Aaron discusses how he is wrestling with this question and how the Piper Team is responding. He discusses how he sees his role as the Piper Creative visionary during difficult days, the unique position Piper is in to be dynamic and agile right now, and why it is important that we find some way to interact face-to-face to brainstorm and create our personality-centered content. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Clarity. It is one of the toughest things to come by during this time of economic uncertainty and global public health insecurity. Here at Piper, we believe that clarity can come from the diligent practice of our craft and, when it comes to macroeconomics, study of the best possible resources at our disposal. In this episode, Aaron discusses the resources he frequents the most to find clarity in the macroeconomics of the day and why he feels it is his responsibility to do so for the overall growth of Piper Creative. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
We are entering a recession. Right now is a time to reevaluate our goals, our expenses, and what is truly critical to the success of Piper Creative now and down the line. Aaron and HP have started that difficult process and at the top of the list of crucial pieces: our people. In this episode, Aaron discusses Piper Creative's strategy moving forward and why it's our people that will position us to accelerate out of this recession and continue to achieve our personal and professional goals. Text 412-278-7680 to join the Piper Text Community. Stay Safe Wash Your Hands Support Your Community & Those in Need ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
It's hard to keep track of the amount of renaissances the City of Pittsburgh has gone through. Are we still in the third? Or is it the fourth renaissance? Wait, maybe the fifth… This city is constantly evolving and Piper Creative plans to be a leader in its future. In this episode, we share some clips from a recent interview Aaron did for an upcoming podcast series called “Pittsburgh Tomorrow,” produced by Donald Bonk for the Pittsburgh Quarterly Magazine. ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Our vlog, This Is Piper, is as much a part of our roots as Panera Bread and team meeting Mount Rushmores. Documentary-as-a-service and vlogging embodies a fundamental principle of Piper: authenticity. It has been a way for us to share the rise of Piper Creative in Pittsburgh and hold nothing back from those who consume our content. Unfortunately, as the company grew, we stopped vlogging as much as we would like. That's going to change in 2020. In this episode, HP discusses the new This Is Piper structure and why we are excited to get back to our roots. ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
2019 was a defining year for Piper Creative. We hit our mark in a number of categories and have planted our roots for future success. With 2019 at our backs, we are excited to start several new projects and capitalize on other opportunities. In this episode, Aaron discusses lessons learned in 2019 and shares Piper's strategic vision for 2020: Focus & Flex. ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
In the past two weeks, Aaron has been hired for two separate speaking engagements. While it's not the first time Aaron has been asked to speak, it is a significant step towards speaking engagements becoming a significant part of Piper's revenue. Communication is obviously crucial in every aspect of Piper, but speaking to large groups of people is an incredibly high-leverage opportunity to build brands and business. In this episode, Aaron discusses how he approaches tackling speaking engagements and how each one can support the growth of Piper Creative. ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
Over the last month, Aaron and HP have been making TikToks. Recently, we posted a TikTok that got 125,000 views. This is the highest view count we have reached since starting Piper Creative. TikTok's platform is undeniably unique, accessible, and beholden to the creativity of the user. In this episode, Aaron discusses how TikTok is different than other social media platforms and why it is exciting for us to join this new and ever-expanding community of creatives. ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron Watson, CEO of Piper Creative, host of the Going Deep with Aaron podcast, and creator the Going Deep Summit discusses all this and more with us on Outcome Studio Podcast episode 025. Show highlights: 01:00 - Aaron Watson, CEO of Piper Creative, host of the Going Deep with Aaron podcast, and creator the Going Deep Summit. Aaron graduated college in 2016 and shortly after graduation he started his podcast to find his career path since he was uninspired by the traditional career options. A mentor of his showed Aaron the power of digital media. Now he helps businesses achor their brand presence by storytelling either through video, podcast, and other media creation to capture a niche. 06:00 - What was Aaron's strategy for sourcing guests when he got started with his podcast? For him, it was easy cold outreach effort compared to cold outbound sales. It was more fun and he embarrassed himself as he started. As a host, Aaron learned to be conscious and empathetic as a communicator, and to modulate his tone and questions. He used the podcast to critique himself as host and to ultimately become a better professional. 11:00 - "Who do I want to learn from?" is the question Aaron asked himself to fuel the fire to the 400 episode mark. A question that comes up about podcasting, "Be niche or no?" or "Record the episode in-person or remote?" Aaron then discusses why he thinks listeners gravitate towards a specific host's style. Aaron says to stay interested, chase topics you're curious about that may seem like they don't fit a niche thread, but actually do. For example, Aaron talks about his podcast episode 396 with Kristy Knichel on Going Deep with Aaron. She's 22 year President and CEO of 3rd party logistics company, Knichel Logistics, but the real story? Kristy is now transforming her family business as a woman-owned, organically scaled strategy with employees and customer service is bar-non. 17:00 - How do podcasts make money? How do business owners tell stories in a way that builds relationships and trust with an audience of target customers and partners? Aaron frequently turns podcasts clients away. Why? Especially solo entrepreneurs and emerging business owners don't understand the costs to hire out the production work. Whereas, Aaron suggests that they start with video and text. The best podcast candidates are the firms that have an existing marketing budget and they need to reallocate dollars, in which case to podcast is best if there's a good company spokesperson. This scenario gives Piper Creative the opportunity to speak to the project champions at the company to start the podcast. 22:00 - Start with video first and dominate keywords in a niche now. Audio keywording and SEO won't be as relevant in search engines for 36-mounts. While the business spokespeople develop "media creation muscle", video can hide flaws more easily with jump cuts, which is great practice for raw interview and monologue style of the podcast. 27:00 - Is podcasting dead? Aaron discusses how Google is indexing voice for search algorithms and SEO. Plus, in podcasting it's still a wide open opportunity to capture a niche audience. For example, instead of the "Pittsburgh Podcast" it could be the "Restaurants of Pittsburgh Podcast" or instead of "Strength and Conditioning" it could be the "High School Football Coach Strength and Conditioning Podcast". The ability to go narrow and own a corner of podcast real estate is big. 31:00 - What is the power of a physical, branded event and bringing people together in person after doing something like digital media and the podcast? Aaron discusses the Going Deep Summit 3.0 (3rd Annual) which is March 2020. 37:00 - Why do panels at events sometimes suck? Aaron talks about "Design Thinking" that needs to be applied for panelists so that one person isn't dominating. Aaron gives the Pittsburgh nonprofit "Hello Neighbor" example. Aaron then describes how Design Thinking can be applied to create a robust Q&A. His host on stage prompts the audience by saying, "Now open for Q&A, and this time is to inspire our guests to share more of their perspective, not for you to provide your monologue on the topic. Thank you." 43:00 - What are your thoughts on LinkedIn for B2B content and distribution? Video is not required to be successful on LinkedIn. Add value, don't pitch. Take a whitepaper or an informative PowerPoint and upload it to your LinkedIn feed as a PDF. In 2019 and 2020, avoid posting external website links on LinkedIn because their algorithm devalues those posts. Remember the 90-9-1 rule for LinkedIn users, which is that 90% of LinkedIn users don't engage, 9% engage sometimes, and only 1% are actively creating. Aaron poses the question, how do you evaluate success if a post? He reminds us to treat your audience of any size, big or small, with the utmost respect because you never know who is listening. 51:00 - sign off.
In this episode, AT discusses how he first met Aaron Watson and how his interest in developing his video editing skills led to joining the Piper Team upon graduating from the University of Pittsburgh. He describes the growing buzz about Piper and how he believes it because of the amount of content being published everyday. Whether it is the Piper Podcast, Going Deep with Aaron Watson, or different pieces of microcontent, AT is always being asked about his role and what is happening over there at Piper Creative. He enjoys being a part of how quickly Piper is growing and enjoys seeing how his efforts make an impact everyday. The Piper buzz is spreading across the city, and AT is excited to see what AT shares how his first 3 months have been and what he is most excited about exploring in the future.
This podcast is recorded just 24 hours before The Epic Privateer. Our CCO Hannah Phillips has been developing this concept for over a year. Over the past four months she has been working on her 12-piece collection of paintings, telling the story of how Piper Creative came to be. Look out for an update podcast from HP this Wednesday as she reflects on the event. Check out Hannah's instagram for more: https://www.instagram.com/hpmedia/ ~ “Expand Your mind, Fill Your Heart, Grow Your Tribe”~
In this episode I'm talking with Aaron Watson, CEO of Piper Creative, about how to build your tribe through videos, social media and blog writing. Creating content and connecting with customers is critical in today's marketplace and Aaron and his team are experts in this space. Join us as he shares his experience and expertise on how to create content in a way that's authentic and manageable for your business. Lots of wisdom here!
This week our good friend Aaron Watson, the host of Going Deep with Aaron Watson and the CEO of Piper Creative is here to demystify LinkedIn and social content strategy for all of us. Aaron and his partner Hannah Phillips have done a great job in developing their message, and in the short time that Piper has been in operation, they have learned to articulate the value of their services in a way that it seems truly effortless. Aaron is the first one to explain that that effortless appearance is actually the product of - you guessed it - tons of repetitions over long periods of time to get things right. Check out this week's episode to learn a few of his LinkedIn and social video secrets, and to get a peek at some of the well-established philosophies at work behind these new tactics.
In this episode, Tori speaks about Piper's new websites and the workflow of creating them. She shares the resources she pulled inspiration from and offers advice to those who want to create a website of their own. Our favorite part of the process has been receiving feedback from friends & allies on small tweaks to make the websites even better. If you want to go fast, go alone. If you want to go far, go together. Check out the Going Deep Summit Website: https://www.goingdeepsummit.com Check out the new Piper Creative website: https://www.pipercreative.co ~”Expand Your Mind, Fill Your Heart, Grow Your Tribe”~
We had a guest no-call/no-show. No fun. HP & I made the best of it by recording a podcast reflecting on Piper Creative being 18 months old, our hardest days of the process, and how great our team is. Hope you have a lovely day.
Thoughtful Discussions is a podcast series started by Pittsburgh Business owner Josh Snider. Each episode Josh brings on entrepreneurs, artists, and business owners in Pittsburgh to discuss various things. In episode 37 Josh talks to Aaron Watson, co-founder of Piper Creative to discuss his podcast, entrepreneurship, and much more!
What do you do if your boss tells you "no" -- no you can't launch a podcast or book or video show on your own time? For Aaron Watson, his first step in being told "no" that he couldn't launch his podcast (well actually he said "no, and we can revisit in 3 years) was to go out to his car and scream. But from there, he stepped back, refocused and built a new plan that has led him to become a dynamic force in media and content through his agency Piper Creative, his own podcast and his Going Deep annual conference. On this conversation we look at the emerging craft of Podcasting, particularly through the lens of a 20-something building his own voice, and he shares some of his core takeaways when life doesn't turn out the way you'd planned. Link to the full episode in the comments. #creatorinstitute #entrepreneur #content #podbean #podcast #spotify #itunes #podcasting #soundcloud #youtube #podcasts #stitcher #podcastlife #applepodcasts #radio #podcaster #radioshow #radiopersonality #googleplay #podcasters #music #tunein
Creative apprentices Dan and Aaron Thompson (a.k.a AT) have been at Piper Creative for nearly a year. We interviewed them about what they've learned, how they define the company culture, and for advice for future apprentices. If you're interested in joining the team, check out; https://pipercreative.co/intern/
Hey Thrivers! Today I am speaking with Aaron Watson, a leader with a passion to create value for others. He is the co-founder and CEO of Piper Creative, a marketing agency that provides documentary as a service. This takes form in professionally produced podcasts and vlogs for other businesses. Aaron is also the host of the Going Deep with Aaron Watson Podcast, which has over 100,000 downloads in over 120 countries, and as a master in the medium of content creation that is near and dear to my heart, I am honored to welcome him to the show today. He has an incredible story with many accomplishments. I hope you enjoy as we go deep into discussion about how to create truly valuable content for customers and leverage your strengths to grow your business.
Aaron Watson is the mastermind behind Piper Creative. It's no shock that the world is slowly becoming content heavy with the likes of Youtube and Instagram. But Aaron has positioned himself to be ahead of that curve. Piper helps people and companies with their LinkedIn, Podcasting, and Vlogging needs. He's got over 300 episodes produced with “Going Deep” and knows exactly what it takes to grow a podcast today. We got to talk about what it's like to grow a business, how Aaron learned to perform at his peak state, and his future plans. “The Going Deep Summit” is something that Aaron started last year, it had 180 attendees. This year, he's expecting grow it even more! If you were impacted in anyway by this show, take a screenshot, put it up on your Instagram story and tag us! Be sure to leave a rating and subscribe to our podcast! It helps more than you could ever believe! Check out Aaron's website: https://pipercreative.co/ Connect with Aaron's LinkedIn: https://www.linkedin.com/in/aaronbwatson/ Aaron's Podcast: https://www.goingdeepwithaaron.com/podcast Follow us on our socials! https://www.instagram.com/getchogrindup/ https://www.facebook.com/GetChoGrindUp/ https://twitter.com/GetChoGrindUp Check out our new website! https://www.getchogrindup.com/younganddumbpodcast
Chief Executive Officer Aaron's experience in media creation and strategy started at the age of 23 when he launched a podcast, Going Deep with Aaron Watson. In the subsequent 3 years, he has built a powerful network, executed profitable events around Pittsburgh, and started a paid public speaking career on the back of his digital media brand building. As the co-founder of Piper Creative, Aaron is passionate about leveraging his expertise to help others build influence, execute effective storytelling, and master distribution of their content. Instagram / Twitter
From an early age, Hannah developed a love for art and creating, and has grown those passions into hard skills that could build a business. She started HPMedia in 10th grade and was dedicated to growing it part-time throughout high school. After graduating in 2016, she started an apprenticeship/entrepreneurship program called Praxis. After apprenticing at a digital marketing agency, Hannah found sustainable success in full-time creative work. Piper Creative offers her the opportunity to guide and mentor the next generation of creatives while leveraging their skills to transform brands and drive business outcomes. Instagram / Twitter
Aaron Watson is the CEO of Piper Creative, a marketing agency out of Pittsburgh that serves Fortune 500s, startups, and personal brands. In addition to his work at Piper Creative, he has conducted over 300 interviews on his own podcast, Going Deep With Aaron Watson. Aaron also organizes a successful and profitable conference for hundreds of people called the Going Deep Summit, which he started at the age of 26. Aaron is a kindred spirit and we dive deep into his journey into entrepreneurship. In this episode, we discuss: How to strategically kick off your entrepreneurial journey The non-linear path towards success Scaling your business with productized services Growing beyond freelancing Aaron on Twitter - @AaronWatson59 Aaron on Instagram - @AaronWatson59 Aaron on LinkedIn Going Deep With Aaron Watson Podcast Going Deep Summit Piper Creative
Hannah Phillips is living the dream life she had been envisioning for herself since she was a kid: she's a full-time entrepreneur making a living off of creating art. She lives in a sunny studio apartment 10 minutes from downtown Pittsburgh where she paints, does photography, videography, design, and runs her company, Piper Creative, which she co-founded with her friend Aaron Watson. Hannah previously was homeschooled and worked as a server and tennis instructor when she started her first media company, HP Media, in high school. She started taking photos and videos for a local ultimate frisbee team, where she found out about Praxis through one of the team members, Aaron Watson. Hannah heard his podcast interview with a Praxis team member and decided to apply. She apprenticed at Flying Cork Media in Pittsburgh while continuing to work on her entrepreneurial projects. HP Media took off, and she went with it full-time upon completing her apprenticeship. From there, she co-founded Piper Creative, a media company offering documentary-as-a-service or "Vlogging 2.0." Listen to the full podcast episode to hear more about Hannah's experience with Praxis, how she became a full-time entrepreneur at 19, and the significance the color blue holds in her life. Follow Hannah's life here: Instagram Twitter Personal website Piper Creative website Piper Creative YouTube
Aaron Watson, CEO of Piper Creative, shares the important traits that a marketing company should have to engage employees and clients alike. Listen to hear part 2!
Learn how an Ultimate Frisbee national champion became an expert storyteller. Aaron Watson, CEO of Piper Creative, has developed a creative storytelling approach for both his clients and his business. Listen to hear Aaron's story!
Please go give us some love and let me know your favorite TD celebration. Steelers Fans' TD Celebrations
Over the course of a 90-minute conversation, at Industrious Coworking space, we discussed Instagram, podcasting, and running kickass events. We also discussed the genesis of Piper Creative and our plans for the future. Super grateful to Anthony Freeze for conducting a great interview. LinkedIn
Hannah Phillips is the co-founder and Chief Creative Officer of Piper Creative Partners, a company that offers three productized services to help companies tell their story in a more effective way. Hannah explains how Instagram has been pivotal in her own success as an artist and business owner and how she's continuing to leverage it to help her clients establish their brand and get noticed. She shares strategies and current best practices that anyone can implement.
From an early age, Hannah developed a love for art and creating, and has grown those passions into hard skills that could build a business. She started HPMedia in 10th grade and was dedicated to growing it part-time throughout high school. After graduating in 2016, she started an apprenticeship/entrepreneurship program called Praxis. After apprenticing at a digital marketing agency, Hannah found sustainable success in full-time creative work. Piper Creative offers her the opportunity to guide and mentor the next generation of creatives while leveraging their skills to transform brands and drive business outcomes. Never miss one of our best episodes by subscribing to the newsletter. Hannah’s Challenge; Look at your daily routine and find 10 minutes to study a completely novel subject. Connect with Hannah Instagram Twitter Connect with Piper Creative YouTube Facebook Instagram Twitter Website If you liked this interview, check out the video where we launched Piper Creative. Subscribe on iTunes | Stitcher | Overcast | PodBay
Key Terms CAC - Customer acquisition cost LTV - Lifetime Value ARR - Annual Recurring Revenue MRR - Monthly Recurring Revenue Churn Rate - % of customers that stop paying for your product/service Ned is one of two founding partners at Birchmere Ventures, which is primarily focused on seed SaaS and marketplace investments. He led Birchmere’s investment in Cvent and served on its board for 11 years. His other notable investments include TenMarks (acquired by Amazon), Neolinear (acquired by Cadence Design Systems), Peloton Technologies, Presence Learning, Identified Technologies, Modsy, Gem, Gradeslam, Mapper.ai, Ikos, SubCentral, OneKloud, Sleeperbot, and Treatspace. We cover the 101 of venture capital and how the Pittsburgh startup ecosystem has evolved. Watch the behind-the-scenes on Piper Creative’s vlog. Never miss one of our best episodes by subscribing to the newsletter. Ned’s Challenge; Run personal experiments like intermittent fasting. Connect with Ned LinkedIn Twitter Website ned@birchmerevc.com If you liked this interview, check out episode 85 with Sean Ammirati where we discuss the science of growth and why Facebook beat Friendster. Subscribe on iTunes | Stitcher | Overcast | PodBay
I don’t think I have ever been this excited about a professional project in my entire life. My new company, Piper Creative, is a a digital agency that provides strategy, delivery, and analysis. We specialize in a few key service offerings. Instagram Content Production & Account Building Podcast Production, Strategy Consulting, and Guest Acquisition Documentary-as-a-Service (Vlogging 2.0) You don’t have to be interested in being a client to reach out and set up a meeting. I’d love to talk with you about it. Watch the day-to-day growth of the Company on YouTube. Connect with Piper Creative Facebook Instagram Twitter Website Subscribe on iTunes | Stitcher | Overcast | PodBay