Barncat Media

What other medium can people spend a significant amount of time with your brand without fully distracting them from their day-to-day lives? Links mentioned: Checkout Zack's new podcast, "Careful, Comrade." Learn more about how Barncat Media can help you Follow Zack on LinkedIn

I'll keep beating this dead horse. Care more about metrics that matter than metrics that are fun to share and brag about with folks. How much time is your audience spending with you and your podcast? Links mentioned: Checkout Zack's new podcast, "Careful, Comrade." Learn more about how Barncat Media can help you Follow Zack on LinkedIn

You don't need fancy editing. Nor do you need intro and outro music. Start podcasting today. Links mentioned: Learn more about how Barncat Media can help you Follow Zack on LinkedIn

In this episode, I mention some of the podcasts that I'm subscribed to and highlight the ways in which those programs are using "podcasting" in their own way Links mentioned: Learn more about how Barncat Media can help you Follow Zack on LinkedIn

What do Joe Rogan, Jocko Willink, and Jordan Peterson have in common? Links mentioned: The Joe Rogan Experience Jocko Podcast The Jordan B Peterson Podcast Learn more about how Barncat Media can help you Follow Zack on LinkedIn

"Trust is built when you spend time together." Links mentioned: "The 8th Habit" on Wikipedia "The 8th Habit: From Effectiveness to Greatness" by Stephen Covey The EntreLeadership Podcast Follow Daniel Tardy on Instagram Learn more about how Barncat Media can help you Follow Zack on LinkedIn

Not all who wander are lost. And not all downloads are listeners. Here's how you can figure out your "dead download" health ratio: Total consumer time spent divided by the total number of downloads—in a given period of time. Links mentioned: Learn more about how Barncat Media can help you Follow Zack on LinkedIn

If you don't want to listen to a podcast (then why are you here), these are the 3 most important metrics in the podcasting industry: Consumer time spent. Downloads. And devices. Check out the episode and reach out to me on LinkedIn or the Barncat Media website if you have questions or would like help with measuring the success of your podcast. Links mentioned: Learn more about how Barncat Media can help you Follow Zack on LinkedIn

Baked-in advertising is for the birds. Capitalize on the entire investment of your podcast by utilizing dynamic ad insertion. Links mentioned: Learn more about how Barncat Media can help you Follow Zack on LinkedIn

How many downloads is a download? Wait… what? Not all downloads are created equal. And this episode dives into what a download is, what the industry wants a download to be, and what matters at the end of the day. Links mentioned: Learn more about how Barncat Media can help you IAB Podcast Measurement Technical Guidelines IAB's Podcast Technical Working Group IAB's Podcast Measurement Compliance Program Follow Zack on LinkedIn

Welcome to the Barncat Media podcast. This is a digest for people who want to make informed decisions about their podcast. Podcasting is a means to an end—and my goal is to inform you of the in's and out's of the business of podcasting so that you don't have to get buried by it. Hosted by Zack Estes. Click here to learn more about Barncat Media. RSS Feed: https://feeds.megaphone.fm/barncatmedia