Podcasts about build trust

How To Own the Room, Build Trust, and Convert—With Just One Signature Story Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative. Colin reveals why traditional teaching-heavy presentations often miss the mark, what most entrepreneurs get wrong when telling their story, and how to turn every speaking engagement into a client-converting opportunity. We also talk about managing imposter syndrome, the underestimated power of storytelling, and how to align your message for maximum impact. If the thought of selling makes you hesitate or you constantly second-guess yourself before showing up online, this episode offers practical tools you'll want to revisit again and again. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ A “Conversion Story” Can Skyrocket Sales – Your story should serve your audience, not spotlight you. Colin shares how to craft a powerful story that builds trust and naturally leads to your offer. 2️⃣ Too Much Teaching Can Overwhelm Your Audience – Delivering value doesn't mean giving everything away. Learn the real reason audiences often don't convert—and how to avoid it with clarity-driven content. 3️⃣ Selling Is an Extension of Service – When your message, offer, and audience are aligned, selling becomes seamless. Colin outlines the trifecta that drives meaningful conversions. RESOURCES MENTIONED IN THIS EPISODE: Access "The Conversion Story Formula," Colin's step-by-step program for finding and sharing your story in a way that connects and converts – amyporterfield.com/colin Subscribe to Colin's podcast, Expert Edge – expertedgepodcast.com  Pre-order Colin's book – One Presentation Away  Learn more about Sell From Stage Academy – colinboyd.co/programs MORE FROM ME Follow me on Instagram @amyporterfield I know what it's like to wait until everything feels “ready” - but here's the truth

Contingency planning (Amazon Affiliate) is second nature for first responders—but constantly living in "what if" mode comes at a cost. In this episode of the Tactical Living Podcast, Coach Ashlie Walton and Sergeant Clint Walton explore the mental load of always having a backup plan—and how it affects decision-making, relationships, and long-term emotional health.

Dr. Rosalind Chow discusses how to become a better sponsor to open new opportunities for others—and yourself.— YOU'LL LEARN — 1) Why mentorship isn't enough to advance 2) How sponsoring others elevates your status 3) Four things sponsors should do—and one to avoidSubscribe or visit AwesomeAtYourJob.com/ep1060 for clickable versions of the links below. — ABOUT ROSALIND — Rosalind Chow is an associate professor of Organizational Behavior and Theory at Carnegie Mellon University. Her research, teaching, and writing focus on how we all participate in social systems in ways that have implications for the maintenance or attenuation of inequity. Her current research focuses on how people can use their social connections to elevate others via sponsorship.Chow serves as the faculty director for CLIMB, offered through the Tepper School of Business in partnership with Deloitte. CLIMB focuses on preparing Black and Latino professionals for leadership positions in the accounting industry. Prior to CLIMB, Chow served as the founding faculty director for the Executive Leadership Academy, an executive leadership program addressing the challenges facing the advancement of Black leaders in the Pittsburgh region.Chow holds a BA in Psychology from Columbia University, and a PhD in Organizational Behavior from the Stanford Graduate School of Business. She currently lives in Pittsburgh, PA, with her husband, Jeff Galak, and their two children, Lia and Simon. • Book: The Doors You Can Open: A New Way to Network, Build Trust, and Use Your Influence to Create a More Inclusive Workplace • LinkedIn: Rosalind Chow • Website: RosalindChow.com— RESOURCES MENTIONED IN THE SHOW — • Book: Anathem by Neal Stephenson • Book: Cryptonomicon by Neal Stephenson • Past episode: 458: How to End Bad Behavior and Renew Your Team Amidst Change with Steve Ritter • Past episode: 945: How to Master Your Inner World and Flourish During Stress with Mawi Asgedom — THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many coaches think they need to be everywhere on social media, posting constantly and hoping their ideal clients will find them. But there's a problem with putting all your eggs in the social media basket: social media in 2025 is not the same social media from 10 years ago. And that means that growing a business on social media is leaving too much to chance.This week, we're talking about why email marketing matters more than ever for financial coaches (and, honestly, any business). You'll hear why your social media following isn't really yours and how one of the contractors in my business lost her entire Facebook account overnight. We'll also cover the six strategies that actually work for growing your email list, including the one approach that we often see coaches completely overlook.If you've been wondering how to get people to actually sign up for your list, or why your current strategy isn't working, this episode breaks down exactly what you need to know. From creating lead magnets that people actually want to understanding the psychology of what makes someone open your emails week after week.Plus, I'll share the biggest mistake coaches make with their email lists and the simple fix that can change everything. Whether you're just starting to build your list or looking to breathe new life into an existing one, you'll walk away with practical steps you can implement right away.Links & Resources:Ultimate Growth GuideJoin the Facebook groupEpisode 93: Client Conversations with Nora SudduthEpisode 94: Build Trust to Attract Financial Coaching ClientsKey Takeaways:Your social media following is rented space, but your email list is property you actually own—and no algorithm change can take it away from you.Nobody wants another newsletter in their overflowing inbox. They want solutions to their problems, so lead with value, not volume.Email marketing delivers $35 for every $1 spent, while social media posts disappear into the void. That's why email is the foundation of a sustainable coaching business.The best lead magnet creates an immediate win: don't give them 17 steps to transformation, give them one thing they can implement today and see results.Stop asking, “Will you join my newsletter?” and start saying, “I have a resource that helps with exactly what you just mentioned. Can I send it to you?”Financial coaching requires nuance and depth that a social post can't deliver, but an email creates the private space people need to engage with sensitive money topics.The most important email strategy isn't how often you send or what day you choose; it's consistency and value in every single message that hits their inbox.

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

In this episode, I dive into the crucial topic of building trust online, especially in the digital marketing landscape. You've probably heard about the phrase 'know, like, and trust,' but I believe there's a missing piece in this equation. I argue that trust is not just a byproduct of likability; it also hinges on reliability. Trust is formed through the relationship plus the consistency of behavior that demonstrates a commitment. Through real-world examples and expert insights, I discuss how being reliable—such as consistently answering DMs or providing valuable content—can dramatically enhance trustworthiness. Plus, I share tips on how to analyze and improve your current strategies to build a more robust trust framework with your audience. Tune in to this episode and learn how to create a business that earns and retains the trust of your clients.   What You'll hear in this episode: [00:45] Understanding Know, Like, and Trust [01:50] The Equation of Trust: Relationship + Reliability [03:05] Building Trust Through Consistency [03:50] The Importance of Responsiveness [04:25] Trust in Client Relationships [06:40] Consistency and Commitment in Business   If you like this episode, check out: The Key to Building Authentic Relationships and Network with Cassandra Thompson What Drives You Beyond the Numbers? Boosting Business with Better Client Care   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Welcome to the Practical Church podcast brought to you in partnership with Mission Support. Mission Support This episode was brought to you by Mission Support.  Stay focused on your mission and let Mission Support help you with everything you didn't go to seminary for! Get support from experts with decades of experience working with churches who know your unique needs and challenges. Click here to talk with a guide today & love being a pastor again! HERE ARE THE 6 TIPS I DISCUSS IN THIS EPISODE Kids don't have to do more than other kids Kids need discipline and behavioral expectations Do not worry if your kids act like kids Ask for approval before sharing stories  How you parent can't help or hurt your leadership  Work to ensure your kids know you love them more than you love the church  Get more church tips and advice Click here to sign up for the Practical Church newsletter Click here to join the Practical Church Facebook group

In this episode, Melissa, continues a deep dive into mental health awareness throughout May. In today's episode, we tackle one of my all-time favorite leadership topics: leading with empathy. This is the conversation no one's having—but it's critical. Empathetic leadership isn't just about being nice; it's about creating a safe, supportive environment where your team can thrive both personally and professionally. I'm sharing stories from my own journey (including one tough lesson early in my career) and giving you practical, actionable ways to build trust and psychological safety in your business. Here's what you'll learn:✅ Why empathy is a business strategy, not a “nice-to-have”✅ How to balance boundaries with genuine care for your team✅ The importance of recognizing behavior changes—and exactly how to address them✅ How vulnerability as a leader creates deeper trust and stronger teams✅ Low-cost ways to support mental health in your business Whether you're a small business owner or a manager inside a larger organization, this episode will help you lead in a way that truly makes a difference—for your people and your bottom line. 

Kelly opens the door for Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Her new book is called “The Doors You Can Open: A New Way to Network, Build Trust, and Use Your Influence to Create a More Inclusive Workplace.” “Mentors talk to you; sponsors talk about you.” “The […]

How can you build that trust when you speak? The kind of trust that moves your audience to engage with you, to take action, and to (hopefully) buy from you?What can you include in your talk so that your audience trusts that you can give them the results they're looking for?Tune in to today's episode and learn my 5 little-known hacks for speakers that will instantly build trust with your audience. The kind of trust that moves them to take action and, ultimately, buy from you. Now I'd love to hear from you! What's one thing you learned and how will you take action today? Let me know by: leaving the show a review. or sending me an email at info@emanuelahall.com YOUR NEXT STEPS:

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life.   Joining Abby is her guest Helen Jeremiah, Global Vice President for Croda, a company that makes specialised ingredients for beauty, personal care, and home care products. Having previously worked at Boots and Walgreen's Alliance Group, Helen is an experienced marketing leader who has worked across multiple disciplines including marketing, customer strategy, global marketing, global brand marketing, product development, insight and inclusivity.  In this episode, Helen shares her definition of brand purpose and its significance beyond profit, authenticity, the importance of internal engagement, and agency partnerships to bring to life.  Plus, her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Brand Purpose  00:03:03 Importance of Internal Engagement   00:04:48 Advice for Redefining Brand Purpose   00:07:08 Aligning Brand Purpose with Values   00:09:22 Multifaceted Nature of Brand Purpose   00:10:21 Stakeholder Engagement for Alignment   00:13:49 Measuring Brand Purpose Impact   00:16:43 Internal Perception of Brand Purpose   00:18:28 Helen's Personal Drive for Purpose   00:23:43 Agency Collaboration for Fresh Perspectives   00:25:49 Career Highs and Lows  00:31:51 Advice for Future Marketers    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Helen Jeremiah | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

Most of us dislike networking. At its best, it's exhausting. At its worst, it can feel inauthentic, even manipulative. But what if it didn't have to be that way? What if, instead, we could focus on helping others in ways that, in the long run, benefit us, as well? Rosalind Chow is an associate professor of organizational behavior and theory at Carnegie Mellon University. She's learned that when we use our status to sponsor others, we gain status and sponsorship for ourselves. Her findings can fundamentally change how we think – and feel - about networking. In this conversation, I talk to Rosalind about her book, The Doors You Can Open: A New Way to Network, Build Trust, and Use Your Influence to Create a More Inclusive Workplace. It's an inspiring playbook for helping others – and ourselves. Related Links ‘Sponsorship' – Not Mentorship – Will Help You Land a Job Out of College Interview with Alison Fragale The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.

0In today's episode, I'm going LIVE with my clients, giving them the chance to ask me ANYTHING—whether it's struggles in their online business, mindset blocks, or life in general. No sugarcoating. No excuses. Just straight-up solutions to help them level up and win.   Don't miss out on our next live, in-person event. Grab your tickets here: https://pt-domination.com/all-access-experience-2025/   MY CLOTHING, CHECK OUT: https://amarokaesthetics.com/ CHECK ME OUT ON OTHER SOCIALS: IG = https://www.instagram.com/coleluisdasilva/ TIKTOK = https://www.tiktok.com/@coleluisdasilva/   WAKE UP WITH THE WOLF PODCAST: APPLE = https://podcasts.apple.com/us/podcast/wake-up-with-the-wolf/id1533545890 SPOTIFY = https://open.spotify.com/show/6cOLgWolq6mkOnvNesuTDc?si=8b3c4f153a264e9a

In this episode of the Sales Maven Show, host Nikki Rausch shares powerful conversation tips to help you handle pricing discussions with confidence—especially during promotional periods. Nikki walks you through how to manage expectations when a sale is around the corner, what to say if a recent buyer questions promotional pricing, and how to use honesty and transparency to build long-term trust. You'll learn specific language to use during discovery calls, how to maintain a healthy balance of power in your sales conversations, and when to be flexible to close the deal without losing credibility. Nikki also shares personal stories and practical advice to help you navigate tricky conversations with grace and professionalism. Whether you're running a promotion now or planning one soon, these insights will give you the tools to stay confident, clear, and in control. Timestamps: 00:43 – Welcome to the Sales Maven Show 01:25 – Handling Pricing Conversations During Promotions 02:06 – Preparing for Client Questions 04:01 – Using Transparency to Build Trust 05:06 – Creating Urgency and Flexibility 12:57 – Balancing Power in Sales Conversations 13:38 – Final Thoughts and Encouragement Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion

On this “Strong Mind, Strong Body, join host Angie Miller and her featured guest, nutrition mindset coach, Lauren Leitner, as they explore practical strategies to end food guilt and build sustainable eating habits without restriction.  Learn how intuitive eating can help you develop a guilt-free relationship with food and leave behind unhelpful food rules that label foods as 'good' or 'bad'. Whether you're a fitness professional helping clients or seeking personal growth, discover how to honor your body's natural hunger cues and challenge the 'food police' that create unnecessary guilt.  This episode delivers actionable techniques for both wellness professionals and everyday enthusiasts to rebuild trust with their bodies and find freedom from the Monday-restart cycle.  If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo, get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm

"Regulation is here whether we want it or not." In today's episode, Tim connects with Fire Time Podcast veteran Chris Neufeld, Vice President of Blaze King, live in North Carolina. In this episode, Tim and Chris discuss: • Compliance and retesting in the industry and the EPA reviewing test reports for new units and old units alike. • Product knowledge, trust, and relationship building in sales. • Connecting with government officials and forging relationships with regulators. ------ Visit Blaze King: https://www.blazeking.com Become a supporter of The Fire Time Network and get access to awesome rewards: ⁠https://itsfiretime.com/join⁠ To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: ⁠https://www.itsfiretime.com/magazine⁠ Read The Fire Time Magazine Reader Edition online: ⁠https://magazine.itsfiretime.com⁠ Download The Fire Time Magazine app to get full access to the magazine (for free): ⁠https://www.itsfiretime.com/app

Confidence isn't missing, it's BUILT.You want more confidence.You want to feel bold, unstoppable, unapologetic.But confidence isn't something you wish for.Confidence is built every time you keep a promise to yourself.Every time you follow through.Every time you say you're doing something and actually do it.In this episode, I break down what it really takes to build trust with yourself, because confidence is just self-trust, stacked over time.Inside this episode, I dive into:Why the Latin root of confidence, "confidere," means "SELF trust" and what that really means for youWhere you might be breaking trust with yourself without even realizing itHow small broken promises chip away at your self-confidencePractical steps to rebuild your trust muscle and actually start feeling more confident every dayIf you want to feel more confident, you have to stop chasing motivation and start keeping your word to yourself.Your confidence isn't missing. It's waiting for you to back yourself.If you loved this episode, make sure you download my Creating Confidence resource. It's packed with tools to help you strengthen your self-trust and back yourself bigger and bolder. And if this episode resonated with you, screenshot it, tag me on Instagram @thequeenofconfidence, https://www.instagram.com/thequeenofconfidence and let me know what landed for you.

Jess and Scott dive deep into the complexities of trust and healthy skepticism—from childhood friendships to the evolving dynamics of teen and adult relationships. They discuss how children test trust in their early years and the delicate balance between seeking belonging and remaining authentic. The episode offers practical strategies for staying connected with your teen, rebuilding trust after betrayal, and modelling authenticity to your kids. Get 10% OFF parenting courses and kids' printable activities at Nurtured First using the code ROBOTUNICORN.We'd love to hear from you! Have questions you want us to answer on Robot Unicorn? Send us an email: podcast@robotunicorn.net. Credits:Editing by The Pod Cabin Artwork by Wallflower Studio Production by Nurtured First  Learn more about The Anger Course here!

I find that when we communicate with others, in any way, we are either helping or hurting our relationship with them. Yet every day, more and more of our communication is digital. I cut my relationship teeth as a kid on Dale Carnegie's book, “How To Win Friends and Influence People.” But this assumed we were face to face. How do we win friends and influence people from a digital perspective? A few years ago I sat down with an expert, Erica Dhawan. She wrote a book titled, Digital Body Language: How to Build Trust and Connection, No Matter the Distance. Erica says if you look at the next text, email, or DM as simply a method to deliver a message and not as a human interaction, you are missing it. If you think your all-caps or exclamation points or brevity or emojis are sufficient, you're about to be schooled. Ultimately it comes down to this, continue doing it as you have, or realize there is a far greater opportunity for your work and life success if you listen in and hear how you can make some key adjustments and use every text, email, or zoom to solidify and enhance your relationships and significantly increase your relational success.  Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

Once we get a little bit of authority as a trainer, manager, or leader in the coffee shop we tend to dream about and focus on all the things we want to change. Unfortunately the projects that we know will improve things often do not get the reception we want from the boss and we feel dejected and frustrated.  Today on Shift Break we will be talking about the need to have patience and to prioritize the right work and projects in order to gain trust so the good things you want to do in the future are better received. Related episodes: SHIFT BREAK: Setting Staff Up For Success SHIFT BREAK: Making Minimum Viable Changes SHIFT BREAK: Managers, You Don't Need To Do It All Flexibility for Owners and Managers HIRE KTTS CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com

Building a design system is the easy part—getting your team to adopt it is the real challenge. We dive into the hidden elements that make design systems truly successful.What if the real blocker to your design system isn't tooling or design, but trust?This week, I talk with Justin Crews, a senior product designer with a background in film, systems thinking, and complex enterprise UX. We dig into what it actually takes to build design systems that people want to use, not just systems that look good in a pitch deck.Justin shares hard-won lessons from his consulting and in-house roles, where he has helped scale multi-product systems. We discuss the mindset shift from dictating to documenting, and why building alignment across teams is more important than enforcing rules. One of my favorite insights: your design system isn't a product—it's a process.If your components are collecting dust or you've hit a wall with adoption, this episode gives you the strategy and language to rethink what design systems are really for. Hit play and learn how to build systems people actually want to use.Topics:• 02:35 – The Challenge of Design System Adoption• 04:39 – Understanding the Role of Design Systems• 08:17 – When to Start Building a Design System• 18:41 – Documenting vs. Dictating in Design Systems• 24:58 – Managing Stakeholder Expectations• 28:24 – Building a Design System from the Ground Up• 40:13 – Building Team Adoption for New Tools• 40:57 – Creating Designer-Friendly Components• 41:47 – Championing and Showcasing the System• 44:22 – Stakeholder Management and Engagement• 46:42 – Measuring Success of Design SystemsHelpful Links:• Connect with Justin on LinkedIn• justinnn.com---Support our sponsors!Ok web designers. Let's talk about the “c” word—creative burnout.You're working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn't make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you're worried about the learning curve eating into time you don't have—don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out ⁠⁠⁠⁠⁠⁠⁠wixstudio.com

In this episode, I'm joined by Cassidy Handle to unpack the real power of brand messaging and why your words are the thing that's either pulling people in or pushing them away. If you've ever felt like your content sounds like someone else… or you're trying to sound like a pro but end up sounding like a weird robot version of yourself, this one's for you.Cassidy breaks down what brand messaging actually is, how to create consistent, trust-building copy across everything you put out, and why skipping this step is the fastest way to confuse (and lose) potential clients.Whether you're DIY-ing your messaging or are finally ready to hire it out, this episode will help you untangle all the swirling thoughts in your head and turn them into words that actually work.Follow Cassidy on Instagram: @thecopywritingmamaGrab her freebie: Fire in the Hole – 50 Subject Lines That Actually Get Opened Visit her website: www.thecopywritingmama.com

Success isn't just about strategy—it's about how you communicate it. And when the message isn't landing, it's probably not your offer. It's your story.In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You'll learn how to craft stories that connect, convert, and evolve with your business.

Ruth: Faithful BitternessIs it possible to be bitter and still faithful? In the Book of Ruth, Naomi loses her husband and two sons. Ruth loses her husband and her homeland. Through the bitterness of this story, we see faithfulness sprouting in the Spring snow.Let us know your thoughts by reaching out and joining the conversation with your questions and comments using the information below:Text/Voicemail: 407-965-1607Email: podcast@wholelife.church#ThisIsWholeLifeJoin our ‘This Is WholeLife Podcast' Discord Channel: https://discord.gg/XuJaTRAt - Get access to pictures, videos, and other occasional easter eggs! If we mention in the episode that it's in our Discord Channel, you'll find it here! Download the Discord App from your device's app store, or go to https://discord.com/ and create your free account today!GLOBAL LEADERSHIP SUMMIT 2025 at WholeLife Church - Business Invitation! Download and Share!BOOK MENTIONED IN TODAY'S EPISODE: Digital Body Language: How to Build Trust and Connection, No Matter the Distance by Erica DhawanGet Connected with WholeLife! Reach out and let us know how we can serve you: http://wholelife.church/connectSUBSCRIBE NOW to our weekly companion podcast, Speaking of Grace, to listen to the message this episode is based on and where our pastors and guest speakers invite you into a lifelong friendship with God. Never miss another message or series again! Take it with you in the car, at home, on your phone, on your smartwatch, and in your earbuds, wherever life takes you!This Is WholeLife features Pastors Ken Wetmore and Melanie Bockmann, with Assistant Communication Director Lucas Moraes, and Communication Director Randy Magray as the host. It is available everywhere you listen to podcasts! If you've enjoyed this episode, please rate and review the show on Apple Podcasts or your favorite platform and share it with your family, friends, and social media, where you will find us at the following links! X, Facebook, Instagram, and now on YouTube! Thank you...

We all agree that trust is important, but are we all doing the work needed cultivate that connection? Gallup research begs to differ. In this episode we share concerning statistics on employee trust and engagement from Gallup, the inherent challenges faced by leaders, and practical solutions for fostering trust in the workplace.  In this episode we talk about and answer listener questions: The 5 Dysfunctions of a team "How do you get a teammate to trust you with something personal?" Fun and effective team building exercises   Click Here to Submit Your Questions   Links from show: Attend Defusing Irate Members   Learn how to build trust by signing up for Emerging Leaders    Attend Vertex Leadership Development to authenticly build trust while managing operations   Build trust by increasing your emotional intelligence. Sign up for our 3-hour course here!   Subscribe to ServiStar Leadership Podcast on your favorite streaming service

Episode Topic: Fatemeh Nikayin, Co-founder and CEO of Rivero AG, joins PayPod to reveal how AI-powered solutions are transforming how banks manage payment disputes. She shares how building trust, minimizing customer distress, and enabling lightweight innovation are critical for modern fintech success. Lessons You'll Learn: How protecting customer data unlocks bank adoption, why customer dispute experiences can determine brand loyalty, and why AI needs to be applied differently in regulated industries like finance. About Our Guest: Fatemeh Nikayin is the Co-founder and CEO of Rivero AG, a fintech company helping banks modernize the payment dispute process using AI and rule-based automation. Fatemeh has deep experience working within financial services and studied Internet of Things platforms at the PhD level, giving her a unique perspective on platform adoption, customer experience, and privacy-centric innovation. Topics Covered: Why SaaS for banks must prioritize data sovereignty   The growing strategic importance of payment operations   How customer disputes can become trust-building opportunities   Applying AI carefully: rule-based vs. LLMs in fintech   Challenges of modernizing banks with legacy systems   How payment dispute handling differs across regions

In this powerful episode, we dive deep into the unique challenges faced by anxiously attached Muslim women in their journey to marriage. If you're tired of cycles of situationships and heartbreak, this episode is for you. We explore the three essential shifts you must make to break free and manifest the love you deserve:Get Clear on Your Vision of Love: Learn how to define what a healthy, fulfilling marriage looks like for you—and commit to it fully.Build Trust and Emotional Security: Discover how emotional management and cultivating trust can pave the way for a strong, stable relationship.Focus on Your Captivating Life: Understand how to stop chasing and rediscover your sense of self so that you attract love rather than losing yourself in it.Join us as we break down these key shifts and help you move from frustration to empowerment in your courtship journey. It's time to stop the patterns and create the marriage you deserve.

In this episode of Biz Queen with Attorney Kelly Bagla, we dive deep into what it really takes to be a woman in leadership — and the mindset shift required to stop waiting for permission and start commanding your seat at the table.

SUBSCRIBE, REVIEW & SHARE the SHOW! Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income.   Website: www.elonaloparicoaching.com   Follow our Page on Facebook:  https://www.facebook.com/profile.php?id=100063162853244&mibextid=LQQJ4d Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool   Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/   Follow us on Instagram: https://www.instagram.com/elona_lopari/  

Marcus Sheridan is a globally recognized keynote speaker, author of They Ask, You Answer, and founder of one of the world's most visited pool websites. With over 750 keynotes delivered—including TEDx—and features in The New York Times and Forbes, Marcus is a trusted voice in content marketing and brand transparency. In this episode, he shares how businesses can dominate their industries by building customer trust, embracing self-service tools, and saying what competitors won't. Tune in to learn how to rethink your marketing strategy, leverage video content, and future-proof your brand in an AI-driven world. Today we discussed: [00:00] Opening [00:09] Introducing Marcus Sheridan [02:10] Building a Known and Trusted Brand [06:18] Thinking Like a Media Company [11:20] Using AI to Help With Promotion [15:25] Mitigating Risk for Customers [20:05] Controlling the Conversation More About Marcus Sheridan: Check out Marcus Sheridan's Website: https://www.marcussheridan.com Connect with Marcus Sheridan on LinkedIn: https://www.linkedin.com/in/marcussheridan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Ever wondered how coaches like myself create endless pieces of content without running out of ideas, and more importantly, how we (I) build trust fast with my audience? I'm pulling a snippet from my signature marketing workshop, Content Pro 2.0, and teaching you exactly how to cultivate curiosity, build trust and boost conversions with your storytelling. –Get the exact ONLINE OFFER and pricing matrix that's helped more than 400 coaches grow online: https://go.taelerdehaes.com/online-offer-playbookJoin our Fit Pro Business Secrets Made Simple group over on Facebook for exclusive resources, trainings and help as you're growing your online fitness business. https://www.facebook.com/groups/fitprobusinesssecrets/  Follow Taeler on Instagram. https://www.instagram.com/taelerfit/Learn more about working with Taeler, whether you're just starting your online coaching business or scaling to multi-6/7-figures. https://taelerdehaes.com/ 

Edward J. van Luinen, Ed.D. and Tricia Cerrone didn't build a personal brand around collaboration—they lived one. In this first of a two-part series, they reflect on the working relationship that began at Disney and slowly evolved into a business, a book, and a model for how Gen X builds enduring trust. Forget quick team-building hacks and shallow LinkedIn takes—this is collaboration done the Gen X way: built slowly, refined over time, and grounded in shared values. If you're tired of performative partnerships and want to know what staying power really looks like, this is your episode.>>The Relationship That Didn't Expire“Most work relationships fade. This one evolved.”Edward and Tricia share how a three-year collaboration at Disney grew into a decade of trust, business, and a co-authored book on leadership.>>No Hierarchy, No Ego“We weren't assigned roles—we built the rules together.”They reflect on leading a global initiative without clear power dynamics, and how mutual respect became the real structure.>>The First Coffee Was the Turning Point“That coffee wasn't about a project—it was about character.”Tricia recalls how her initial skepticism melted when Edward showed up with presence, empathy, and zero pretense.>>Why It Worked: Five Behaviors, One Blueprint“We didn't write the book first—we lived it.”They walk through five consistent behaviors—generosity, gratitude, grace, curiosity, and accountability—that made their team the one others wanted to be on.>>Tech Can't Fake Trust“You can't app your way into a good relationship.”Edward and Tricia challenge today's obsession with productivity tools, arguing that collaboration starts with who you are—not what you use._____________________Connect with us:Host: Vince Chan | Guests: Tricia Cerrone and Edward J. Van Luinen  --Chief Change Officer--Change Ambitiously. Outgrow Yourself.Open a World of Expansive Human Intelligencefor Transformation Gurus, Black Sheep,Unsung Visionaries & Bold Hearts.14 Million+ All-Time Downloads.Reaching 80+ Countries Daily.Global Top 3% Podcast.Top 10 US Business.Top 1 US Careers.>>>140,000+ are outgrowing. Act Today.

Today's senior executives operate in an environment where trust has never been more critical, or more fragile. According to the latest Edelman Trust Barometer, trust in business leaders is at an all-time low, with people's fear that business leaders are dishonest increasing by 12% in the last year. So, as a leader, how can you cultivate trust within your team and organization? In this episode of Leadership Lounge, we talk to three of our trusted advisors—Henryk Krajewski, Emmy Melville, and Ilana Abramowicz—who share their perspectives on: How trust is evolving in today's fast-paced business environment The specific behaviors that distinguish highly trusted executives Practical strategies for building and rebuilding trust within teams How to accurately assess trust levels rather than relying on gut feeling “Don't take somebody else's credit. If you make a mistake, you own it. You don't bury somebody else.”Ilana Abramowicz, Leadership Advisor, Russell Reynolds Associates Four things you'll learn from this episode:Trust is built on consistency. You need to demonstrate that you can follow through on your promises and commitments, no matter how small. Trust isn't something that's nice-to-have in an organization. It needs to be intentionally built at a foundational level. Transparent communication is vital for trust—sharing relevant information openly, explaining decisions clearly, and being forthright about challenges creates a culture where trust can flourish. Trusted leaders give credit, own mistakes (even if minimal), and maintain confidentiality. In this episode, we will cover: The four fundamental components that make up trust in the leadership context Why trust should be a foundational priority rather than an afterthought Why trust is critical for accelerating decision-making and enabling productive conflict The ‘1% rule' for initiating trust repair when relationships have fractured The connection between trust and concrete business outcomes How differing trust languages can create unintended barriers within teams Why timing is critical in addressing trust breaches before they become permanent A closer look at the research from this episode: Edelman Trust Barometer How CEOs Can Build and Maintain a High-Performing C-suite | Russell Reynolds Associates The New CEO | Russell Reynolds Associates

Getting great reviews shouldn't be a chore—or an afterthought. In this episode of Straight Talk with Sally, you'll learn exactly how to automate the review process so you can consistently collect social proof that drives sales and builds trust, all while you sleep. Sally covers: Why reviews matter more than ever (and how they boost conversions) The best times and triggers to request reviews automatically How to filter positive and negative reviews and respond with care Ways to showcase reviews on your site using widgets and QR codes How to turn glowing reviews into powerful referral opportunities Whether you're a coach, consultant, or service provider, this episode gives you the strategy and tools to start collecting client feedback and testimonials on autopilot—without awkward follow-ups or missed opportunities.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisam Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins Stay ahead of the curve and make the most of OmniSAM's powerful features—tune in now! 

How to Build Trust and Connection with Parents and Students Are you welcoming new families into your microschool… but not sure what to say after they enroll?

Welcome to another episode of the Predictable B2B Success podcast, where we delve into the often overlooked yet powerful catalysts for sustainable revenue growth in the B2B space: packaging and trust. Host Vinay Koshy is joined by Nathan Yeung, founder of Find Your Audience, to explore these crucial elements that can differentiate your brand while navigating the complexities of the B2B market. Nathan brings over a decade of experience in marketing, finance, and management consulting to provide a fresh perspective on building effective strategies that align with market needs and internal company culture. In this episode, Nathan shares his frustration with the subpar advice given to founders and explains how strategic insights from marketing can play a pivotal role in long-term growth. Discover why first impressions, akin to the packaging in B2C, are just as vital in B2B digital branding. Learn how to measure trust within your customer base truly and why creating customer evangelists could be your most underutilized marketing channel. Plus, Nathan unveils actionable insights on maximizing the potential of your current marketing channels and why embracing bold strategies can set you apart in a crowded market. Tune in for a conversation rich with actionable insights and real-world examples that could transform your approach to B2B success. Some areas we explore in this episode include: Packaging and Trust in B2B: The significance of packaging and trust in driving sustainable revenue growth.Nathan Yeung's Founding Journey: Insights into why Nathan started Find Your Own Audience based on his diverse professional experiences.Role of Marketing Strategy: The importance of marketing strategy in identifying opportunities and positioning through insights.Understanding Marketing Tactics: Realizing that all marketing tactics can work, but priorities should be set based on constraints.Branding as B2B Packaging: How branding acts as packaging and its effect on first impressions and company perception.Assessing Trust with Customers: Potential overconfidence among CEOs regarding customer trust and its implications for customer management.Creating Customer Evangelists: Shifting focus to building customer evangelists and long-term relationship investment.Building Community via Events: Effective community building through thoughtfully programmed events offering personal, social, and commercial benefits.Empathy and Communication Challenges: The critical role of empathy in marketing and the importance of communicating in customer language.Advice for New Marketing Teams: Guidance on assembling marketing teams and standing out in competitive environments.And much, much more...

In this episode, tips on how to manage your text messages, from dealing with chaotic group chats to getting an unresponsive friend to message you back. Erica Dhawan, author of Digital Body Language: How to Build Trust and Connection No Matter the Distance, explains how to apply the basic rules of etiquette to everyday texting conundrums.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In this episode, I share one of my biggest secret weapons for converting more Internet leads — selling yourself first. It's not about hard selling the car; it's about showing the value in doing business with you and your dealership. I dive deep into tactical strategies for prepping before the first call, leveraging past customer history, using community connections, and showcasing dealership value the right way — with real-world examples from inside the showroom. You'll learn how to position yourself as the obvious choice, how to talk about your digital retailing tools to save buyers time, and even how to use ChatGPT to help you craft powerful, memorable value statements that stick. If you want to close more Internet leads and feel more confident doing it, this episode is for you! Dealer Talk with Jen Suzuki Podcast |

In this episode of the Nonprofit Leadership Podcast, Dr. Rob Harter is joined by Anthony Kennedy Shriver, founder, chairman, and CEO of Best Buddies ...

Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you. And to make it easy for you- I'm giving you a Client Attracting Video Ideas Checklist to download right here.  That way you can start planning your next five videos right away. Want accountability and feedback to help you grow your channel and business faster? Learn more about my group coaching program This Is YouTube School here.

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

The Four Pillars of a Known and Trusted Brand  Shep interviews Marcus Sheridan, co-founder of PriceGuide.ai, co-founder of The Question First Group, keynote speaker, and bestselling author. He talks about his new book, Endless Customers, and how brands can build trust and differentiate themselves from competitors.   This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    Why is building trust important in business?  How to get more customers?  How can businesses stand out at the beginning of the buyer's journey?  Why is it important for businesses to adapt to buyers' changing behaviors and needs?  How has the shift to online research influenced how businesses approach customer interactions?  Top Takeaways:    The more you know what your customers want, the better you can serve them. Your customers' questions help you understand what they want, including their fears and concerns.     Becoming a teacher in your industry helps you establish yourself as an expert and builds trust with your audience.    Using content to showcase unique aspects of a business can be a game-changer. Demonstrating processes, sharing behind-the-scenes looks, or providing valuable insights into products can capture the attention and trust of potential customers.    Trust will always be critical in business. Continuously working towards being credible and trustworthy in the eyes of your customers will future-proof your business.    Marcus shares The Four Pillars of a Known and Trusted Brand:    Pillar #1. You've got to be willing to talk about what others in your industry aren't willing to talk about.  Pillar #2. You've got to be willing to show what others in your space aren't willing to show.   Pillar #3. You've got to be willing to sell in a way that nobody's willing to sell.   Pillar #4. You've got to be more human in this time of AI and technology.    Plus, Marcus shares actionable tips on applying the four pillars in your business to make your brand stand out. Tune in!  Quote:   "80% of the buyer's journey is done before they fill out that form on your website or call you. If you want to win during that period, you can't be like everyone else."      About:    Marcus Sheridan is a communication expert, keynote speaker, co-founder of PriceGuide.ai, and the co-founder of The Question First Group. He is the bestselling author of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer. His latest, Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader, is now available on Amazon.    Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is sponsored by: Set For Life InsuranceSet For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at https://www.doctorpodcastnetwork.co/setforlife______How can physicians communicate better to build trust and improve patient outcomes? In this episode, Dr. Bradley Block sits down with Dr. Timothy Gilligan to explore the art and science of healthcare communication. Dr. Gilligan shares compelling stories, like convincing a patient with testicular cancer to accept treatment by focusing on their identity, and offers actionable techniques for flattening hierarchies, delivering bad news, and teaching communication skills to seasoned attendings. From the SPIKES protocol to staying present in tough moments, this episode is packed with strategies to enhance empathy, earn trust, and navigate challenging conversations—no matter where you are in your career.Three Actionable Takeaways:Listen First to Build Trust: Start patient encounters by asking, “What have other doctors told you?” to understand their perspective and show you value their story, fostering trust before sharing medical details.Use the SPIKES Protocol for Bad News: Ensure the right setting, gain permission, assess patient knowledge, deliver clear information, respond with empathy, and summarize next steps to guide tough conversations effectively.Reset Between Patients: Take 5-10 seconds to breathe and ground yourself before entering a room to stay present and avoid carrying emotional baggage from prior encounters.About the Show:The Physician's Guide to Doctoring covers patient interactions, burnout, career growth, personal finance, and more. If you're tired of dull medical lectures, tune in for real-world lessons we should have learned in med school!About the Guest:Dr. Timothy Gilligan is an associate professor of medicine and medical oncologist specializing in urological malignancies at the Cleveland Clinic, where he serves as Associate Director of the Communication Skills course. As president of the Academy of Communication in Healthcare, he leads efforts to improve healthcare communication. Dr. Gilligan co-edited Communication, the Cleveland Clinic Way, and focuses on educational interventions for allyship, microaggressions, and anti-racist culture as the DEI officer for GME at Cleveland Clinic.LinkedIn: https://www.linkedin.com/in/timothygilliganmdAbout the Host:Dr. Bradley Block is a board-certified otolaryngologist at ENT and Allergy Associates in Garden City, NY. He specializes in adult and pediatric ENT, with interests in sinusitis and obstructive sleep apnea. Dr. Block also hosts The Physician's Guide to Doctoring podcast, focusing on personal and professional development for physicians.__________Want to be a guest?Email Brad at brad@physiciansguidetodoctoring.com (mailto:brad@physiciansguidetodoctoring.com) or visit www.physiciansguidetodoctoring.com to learn more!Socials:@physiciansguidetodoctoring on Facebook@physicianguidetodoctoring on YouTube@physiciansguide on Instagram and Twitter healthcare communication, physician-patient trust, delivering bad news, SPIKES protocol, empathy in medicine, building trust with patients, communication skills training, flattening hierarchy in healthcare, Cleveland Clinic communication, Dr. Timothy Gilligan Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let's grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.

This episode is sponsored by: Set For Life InsuranceSet For Life Insurance helps doctors safeguard their future with True Own Occupational Disability Insurance. A single injury or illness can change everything, but the best physicians plan ahead. Protect your income and secure your future before life makes the choice for you. Your career deserves protection—act now at https://www.doctorpodcastnetwork.co/setforlife_________In this continuation of an insightful two-part series, Dr. Bradley Block dives deeper with Dr. Timothy Gilligan, a medical oncologist and president of the Academy of Communication in Healthcare. Dr. Gilligan shares proven methods for teaching communication to resistant attendings, using peer-to-peer learning and “rolling with resistance” to encourage growth. Drawing from the ASCO Patient-Clinician Communication Guidelines, he emphasizes mastering simple basics like listening and showing care. Dr. Gilligan also tackles empathy versus compassion, advocating for imagining patients' perspectives while maintaining boundaries to prevent burnout. With compelling stories and practical tips, this episode equips physicians to enhance their practice and find balance.Three Actionable Takeaways:Embrace Resistance in Teaching: Validate resistant physicians' concerns and use peer stories to demonstrate that communication skills improve with practice, like building muscle memory.Master the Basics: Apply ASCO Guidelines by prioritizing listening, eye contact, and expressing care—simple steps that drive better patient outcomes without complexity.Empathy with Limits: Imagine patients' experiences to deliver compassionate care, but set professional boundaries and recharge with activities like tennis to stay resilient.About the Show:The Physician's Guide to Doctoring covers patient interactions, burnout, career growth, personal finance, and more. If you're tired of dull medical lectures, tune in for real-world lessons we should have learned in med school!About the Guest:Dr. Timothy Gilligan is an associate professor of medicine and medical oncologist specializing in urological malignancies at the Cleveland Clinic, where he serves as Associate Director of the Communication Skills course. As president of the Academy of Communication in Healthcare, he leads efforts to improve healthcare communication. Dr. Gilligan co-edited Communication, the Cleveland Clinic Way, and focuses on educational interventions for allyship, microaggressions, and anti-racist culture as the DEI officer for GME at Cleveland Clinic.LinkedIn: https://www.linkedin.com/in/timothygilliganmdWebsite: https://www.researchgate.net/profile/Timothy-Gilligan About the Host:Dr. Bradley Block is a board-certified otolaryngologist at ENT and Allergy Associates in Garden City, NY. He specializes in adult and pediatric ENT, with interests in sinusitis and obstructive sleep apnea. Dr. Block also hosts The Physician's Guide to Doctoring podcast, focusing on personal and professional development for physicians.Want to be a guest?Email Brad at brad@physiciansguidetodoctoring.com Mail to:brad@physiciansguidetodoctoring.com or visit www.physiciansguidetodoctoring.com to learn more!Socials:@physiciansguidetodoctoring on Facebook@physicianguidetodoctoring on YouTube@physiciansguide on Instagram and Twitter   Visit www.physiciansguidetodoctoring.com to connect, dive deeper, and keep the conversation going. Let's grow! Disclaimer:This podcast is for informational purposes only and is not a substitute for professional medical, financial, or legal advice. Always consult a qualified professional for personalized guidance.

The Magnet Method: Build Trust, Confidence & a Magnetic Personal Brand with Brian OrrWhat if networking didn't feel awkward—and building your personal brand felt natural?In this powerful episode, brand strategist Brian Orr reveals the Magnet Method—a personal branding framework built on service, confidence, and connection.

Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Bio: As an owner of IMPACT, Marcus Sheridan has established one of the country's most successful digital sales and marketing agencies. He is the author of the international best-seller They Ask, You Answer… His new book is called Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader. Notes: The 4 Pillars of a Known and Trusted Brand: Say what others won't say Show what others won't show Sell how others won't sell Be More Human than others are willing to be 75% of all buyers prefer a seller-free sales experience. Create great self-service tools to help your buyers make buying decisions. The buyer's journey - They want to know what it will cost. So, tell them. Have a client story for every objection. Collect them. Tell those stories. The story of Steve Sheinkopf and Yale Appliance… ($37m to over $100m). “That means obsessing over their questions, fears, worries, and concerns. Answer every single question honestly and transparently, right there on your website, for everyone to see.” “Tackle topics your competitors are afraid to touch. Break the unwritten rules of your industry. When you focus solely on empowering your buyers with the information and experience they crave, something incredible will happen: You'll earn their trust. And when you earn their trust, you earn their business. Do this consistently, and you'll capture the market's attention, transform your company, and see numbers you never imagined.” The 5 Components of Endless Customers: The Right Content The Right Website The Right Sales Activity The Rich Technology The Right Culture of Performance Path Finders - Help others come up with solutions. Your favorite mentor didn't tell you the answers, they helped you figure it out on your own (by asking you questions). The #1 thing that will dictate your income is your ability to communicate. As Morgan Housel would say, “Best story wins.” It is worth it to work on this skill. The excuse that you don't have enough time is lame and not true. Focus on becoming a better writer and speaker. It's too important not to. Piece of feedback most often given - Say that, but in half the words. Be concise. Be willing to say what others won't. And the idea of going direct. Go Direct – Viral essay written by LuLu Cheng Meservey. Going direct means crafting and telling your own story, without being dependent on intermediaries. Marcus called me by my name (both Hawk and Ryan) a lot during our conversation. It felt natural and flowed well. It worked. This is taught in sales training and can feel manipulative if not done well. Listen to how Marcus used my name enough to make me feel special, but not too much that it felt like a sales tactic to get me to like him. Book title = "I want. I wish." I want Atomic Habits. I wish I had "Endless Customers."

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. This video is all about how to foster trust and connection with your audience, creating a sense of belonging to make that sale. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses →  https://bossmom.com Check out the full article that pairs with this video: →  https://bossmom.com/belonging-builds-trust Want more conversations like this? Browse our entire library of articles: →  https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We've got you covered: →  https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+.  https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. Join BossMom+ here →  https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com   What You'll Learn in This Episode: ✔︎ Why belonging beats visibility when building a business online. ✔︎ How to foster trust and connection with your audience. ✔︎ The power of a shared vision, calling out what's broken, and giving permission instead of more to-dos. ✔︎ Why moms in business don't need to hustle harder—they need to feel seen and supported..