POPULARITY
Categories
What you'll learn in this episode:● The real meaning of communication (and why most people get it wrong)● How NLP filters — deletions, distortions, and generalizations — shape client perception● Why “communication is the response you get”● The CPI Communication Model: rapport, adept questions, and active listening● How to ethically overcome client hesitation using the “Is that a yes?” script● How teaching before selling creates trust and predictable success
Is trust dead at work? Maybe it is. Do you trust the folks you work with? Maybe not. Bestselling author, workplace culture expert and filmmaker Minda Harts says it doesn't have to be. In this episode, she joins Rob, to explore the real reasons trust breaks down in organizations—and what leaders can do to rebuild it. From generational differences to communication gaps, Minda shares practical insights from her own life and her new book, “Talk to Me Nice, The Seven Trust Languages for a Better Workplace.” She reveals how these “7 Trust Languages” can transform your teams, our leadership and our work cultures. Whether you're a leader, manager, or team member, this is a must-listen if you want to create a workplace where people feel heard, respected, and valued or if you want to ensure you are seen and valued in your career.Feel free to follow and engage with MINDA here:LinkedIn: https://www.linkedin.com/in/mindaharts/Instagram: https://www.instagram.com/mindaharts/Website: https://www.mindaharts.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 The Importance of Trust in the Workplace07:55 Building Trust Through Communication13:29 The Role of Generational Differences in Trust21:31 Understanding Trust Languages25:59 Implementing Trust Languages for Better Relationships34:04 The Impact of Leadership on Workplace Culture36:28 Innovative Approaches to Building Trust38:57 Navigating Societal Extremes and Workplace Dynamics41:36 The Crossroads of Progress and Regression47:34 Minda's Creative Journey: From Writer to Filmmaker57:42 Empowering Employees to Challenge the Status Quo
On this podcast, Jerry explains 5 easy steps to get started wholesaling real estate. Get all of the resources for free (download links below)Get Paid $10,000 to find deals for Jerryhttps://flippingmastery.com/10kpodGet 10,000 skip traces per monthhttps://propwiregold.comFREE Motivated Seller Scripts http://FreeSellerScripts.comFREE Cold Calling Scripts (& 20 Powerful Phrases to Build Trust)https://flippingmastery.com/ccs/VIDEO: Tutorial Jerry's offer calculator:https://youtu.be/w7DIKDw-uZYFREE Instant Offer Calculator:http://FreeOfferCalculator.comVIDEO: Tutorial fill out wholesale contracts:https://youtu.be/gFr2A09YfAgFREE Purchase & Sale and Assignment Contracts:http://WholesalerContracts.comThis podcast was originally released on YouTube. Check out Jerry Norton's YouTube channel, with over 2,700 videos on all things wholesaling and flipping! https://www.youtube.com/c/FlippingMasteryTVAbout Jerry Norton Jerry Norton went from digging holes for minimum wage in his mid 20's to becoming a millionaire by the age of 30. Today he's the nation's leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate. **NOTE: To Download any of Jerry's FREE training, tools, or resources… Click on the link provided and enter your email. The download is automatically emailed to you. If you don't see it, check your junk/spam folder, in case your email provider put it there. If you still don't see it, contact our support at: support@flippingmastery.com or (888) 958-3028.Get Access to Unlimited Free Property Searches and Downloads: https://flippingmastery.com/propwireWholesaling & House Flipping Software: https://flippingmastery.com/flipsterpodMake $10,000 Finding Deals: https://flippingmastery.com/10kpodGet 100% funding for your deals: https://flippingmastery.com/fspodMentoring Program: https://flippingmastery.com/ftpodFREE 8 Week Training Program: https://flippingmastery.com/8wpodGet Paid $8700 To Find Vacant Lots For Jerry: https://flippingmastery.com/lfpodFREE 30 Day Quickstart Kit https://flippingmastery.com/qkpodFREE Virtual Wholesaling Kit: https://flippingmastery.com/vfpodFREE On-Market Deal Finder Tool: https://flippingmastery.com/dcpodFREE Wholesaler Contracts: https://flippingmastery.com/wcpodFREE Comp Tool: https://flippingmastery.com/compodFREE Funding Kit: https://flippingmastery.com/fkpodFREE Agent Offer Sheet & Scripts: https://flippingmastery.com/aspodFREE Cash Buyer Scripts: https://flippingmastery.com/cbspod
⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★
Rebranding a nonprofit isn't about swapping logos or picking trendier colors— it's about removing friction between people and the help they need. We sit down with three dynamic marketing leaders who have guided large behavioral health and human services organizations through bold transformations, unifying dozens of legacy brands, clarifying their promise, and building trust where it counts: at the front door to care. Your team can learn so much from this team of experts: Renee Stein, VP of Marketing and Communications at Boundless, Jana Greig, EVP of Administration at Brightli, and Whitney McChane, Chief Marketing Officer at Clarvida. These vastly accomplished executives explore the practical “fourth leg” of brand beyond positioning, identity, and message: consistency. You'll hear how disciplined, research‑driven choices led one team to retire 27 names in favor of a single, bilingual brand designed to feel warm, human, and memorable in a sea of clinical lookalikes. Another guest shares the path to becoming the nation's largest nonprofit behavioral health provider under one name, and why internal alignment—across leaders, clinicians, and support staff—made the difference between a clever concept and a living, breathing brand.Storytelling sits at the center of the work. We dig into employee‑generated content that outperforms polished videos, including the tools and prompts that make it scalable. We highlight a traveling portrait exhibit that invites people to tell their own mental health stories, reducing stigma and sparking action. Along the way, we connect data to human impact, reframing marketing as part of the continuum of care: informed campaigns raise awareness, lower barriers, and turn curiosity into contact.Plus, don't miss our 'Mission Moment' on inclusive outreach roles that unlock new revenue and representation in the community. If this conversation gave you a useful idea or two, follow the show, share it with a colleague, and leave a quick review to help more nonprofit leaders find it.Send us a text
Blanchard* trains more than 150,000 people annually in 30 countries. The firm's founder, Ken Blanchard, is one of the all-time outstanding leadership and management experts. His books, including most notably The One Minute Manager, have sold more than 28 million copies. That's what pretty much everyone knows. However, in her new biography, Catch People Doing Things Right: How Ken Blanchard Changed the Way the World Leads, veteran book editor and author Martha C. Lawrence reveals a side of Blanchard that few people outside of his immediate circle know — an exceptionally kind and generous man of deep conviction who had to overcome numerous hardships and setbacks to achieve his global stature. Martha has worked closely with Blanchard for more than two decades, following stints at Simon & Schuster and Harcourt Publishers, where she edited hundreds of books. Catch People Doing Things Right delivers an inspiring roadmap for anyone seeking to lead with both results and relationships in mind. Blanchard, who is now 86 years old, has been a guest on Monday Morning Radio twice, in 2019 and 2022. *Formerly The Ken Blanchard Companies Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Martha C. Lawrence, Catch People Doing Things RightPosted: October 20, 2025 Monday Morning Run Time: 48:23 Episode: 14.20 Popular Books By Ken Blanchard: The Secret: What Great Leaders Know and Do Simple Truths of Leadership: 52 Ways to Be a Servant Leader and Build Trust The Simple Truths of Service: Inspired by Johnny the Bagger The New One Minute Manager: A Timeless Guide to Effective Leadership, Stress Reduction, and Success in a Rapidly Changing Workplace Martha Lawrence's Mystery Novels Include: Murder in Scorpio The Cold Heart of Capricorn Ashes of Aries
Author Ma-nee Chacaby is the 2025 winner of the Canada Reads competition for her 2016 book “A Two-Spirit Journey: The Autobiography of a Lesbian Ojibwa-Cree Elder.” Host Jacob Shymanski chats with Ma-nee about her experience co-writing the book with Mary Louisa Plummer. She also reflects on some of her life experiences shared in the book. In the latter portion of the show, co-author Matisse Hamel-Nelis describes her new educational book “Accessible Communications: Create Impact, Avoid Missteps and Build Trust.” This episode was produced by Andrika De Lanerolle. Audiobook Café is broadcast on AMI-audio in Canada and publishes two new podcast episodes a week on Saturdays and Sundays.Follow Audiobook Café on Instagram @AMIAudiobookCafe We want your feedback!Be that comments, suggestions, hot-takes, audiobook recommendations or reviews of your own… hit us up! Our email address is: AudiobookCafe@ami.ca About AMIAMI is a media company that entertains, informs and empowers Canadians with disabilities through three broadcast services — AMI-tv and AMI-audio in English and AMI-télé in French — and streaming platform AMI+. Our vision is to establish AMI as a leader in the offering of accessible content, providing a voice for Canadians with disabilities through authentic storytelling, representation and positive portrayal. To learn more visit AMI.ca and AMItele.ca.Find more great AMI Original Content on AMI+Learn more at AMI.caConnect with Accessible Media Inc. online:X /Twitter @AccessibleMediaInstagram @AccessibleMediaInc / @AMI-audioFacebook at @AccessibleMediaIncTikTok @AccessibleMediaInc Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Are you spending hours on social media only to generate lukewarm leads? The problem isn't the platform; it's the strategy. High-stakes clients—the ones who make or break your year—don't hire an entertainer; they hire an advisor. In this tactical episode featuring branding guru Nathan Schiess, we zero in on the exact content plan that separates the top-tier agents from the tire-kickers. It's about being intentional, empathetic, and relentlessly practical.
What you'll learn in this episode:How introverts can use calm energy to create instant client trustThe simple, non-salesy way to ask for the saleWhy listening more than talking helps you sell fasterThe “assumptive close” technique that seals the deal without pressureHow to build client loyalty with follow-ups and authentic relationshipsWhy confidence—not volume—is what really closes deals
John Corcoran is the Co-founder of Rise25, a company that helps B2B businesses connect with ideal clients and partners through done-for-you podcasting and content marketing. Chris Dreyer is the Founder and CEO of Rankings.io, an SEO agency specializing in helping personal injury law firms dominate organic search. Larry Benet is the CEO and Chief Connector of Larry Benet Agency, which helps leaders and organizations grow through strategic relationship-building and influence marketing. Ed O'Keefe is CEO of EOK Media – OfferWingman and Founder of Dentist Profits.AI, companies that help entrepreneurs and dental professionals scale through smart offers, media, and AI-driven growth strategies. Thad Winston is a business connector and consultant at True Scale Marketing, where he helps small- to medium-sized businesses grow through relationship-driven strategies and consultative guidance. Mark Hiddleson is the Owner of Specialized Storage Solutions, a company providing innovative warehouse design and material handling systems to improve operational efficiency. Jason Ciment is the CEO of Get Visible, a digital marketing agency helping brands expand their online presence through SEO, paid ads, and web development. Nicholas Loise is the Founder of Your Sales Recruiter and Sales Performance Team, organizations that help businesses grow revenue through high-performance sales recruiting and coaching. Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media agency helping brands grow through community-driven engagement. Mat Zalk is the Owner of Keyrenter Property Management, a property management company specializing in efficient, scalable systems for real estate investors. In this episode… The best leaders don't just manage; they connect. They inspire trust, create belonging, and build brands that endure because they put people at the center of everything. What happens when great minds from across industries come together to share how real connection drives success? From marketing visionaries to business strategists and community builders, this conversation dives into the power of relationships as the foundation of leadership and brand growth. Through stories of risk, resilience, and reinvention, the guests reveal how empathy, communication, and authenticity shape not only strong teams but also companies that stand the test of time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by John Corcoran, Chris Dreyer, Larry Benet, Ed O'Keefe, Thad Winston, Mark Hiddleson, Jason Ciment, Nicholas Loise, Duncan Alney, and Mat Zalk to discuss how great leaders build trust, teams, and timeless brands. They explore the role of generosity in networking, the importance of purpose-driven culture, and how connection fuels long-term growth.
Ever wish you could show your Etsy products in action without ever touching a camera?
If you've been craving a more soulful connection to your body, your intuition, and the way you lead your life—this episode is a breath of fresh air. It's not just about horses. It's about coming home to you. I'm so delighted to bring you today's deeply moving conversation with transformational coach and equine guide, Sue Willoughby, founder of Willoughby Coaching and host of the Midlife Strategies for Badass Women podcast. This episode explores something I've been fascinated by for years: the intuitive, spiritual, and healing power of horses—and how they reflect back to us the truth of who we are. My closest friends are horse women. I love the whole intuitive aspect of horses and how they teach us the importance of being grounded, authentic, and transparent. From my early mentor Kendall Summerhawk's teachings in her book Brilliance Unbridled, to Sue's equine-assisted coaching practice, I've witnessed again and again how horses become sacred mirrors of our inner lives. They teach us about leadership, presence, boundaries, and the wisdom of being in a "herd"—a community where everyone matters and connection is everything. Sue brings her lived wisdom, humor, resilience, and story to this episode in a way that's both grounding and inspiring. She shares candidly about her path: · Growing up in hardship and learning to self-soothe through her bond with horses · Coming out gay as a young woman and navigating her identity through decades of growth and reinvention · Saying yes to risk, creativity, and change—leaving behind a 6-figure job to follow her calling · How skydiving became the metaphor (and literal leap!) into her next career And at the heart of her message is this powerful truth: Horses are intuitive, present, and emotionally honest. When we partner with them, they help us become the same. You'll also learn: What equine-assisted coaching actually looks like in practice Why Sue believes working with horses is not just healing—but life-changing for many women in midlife How horses sense and reflect back our incongruence, helping us re-align with our intuition The power of somatic awareness in decision-making Her involvement in the documentary film Rescued Hearts and what it revealed to her about communal healing Sue's work guides women from feeling burned out and boxed in to becoming resilient, radiant, and unshakable. Sue's secondary focus and passion is real estate and podcasting. She teaches real estate investors and realtors how to build a podcast platform for their brand. She's offering you a robust free workbook and download to begin that journey for yourself. Links below. Tune in now on Spotify, Apple, Amazon Music, YouTube or iHeart Radio. Let this be your invitation to reinvent your success metrics through presence, community, and intuitive trust. Resources + Links: FB: willoughbycoaching Instagram: sue_willoughby LinkedIn: suewilloughby -Sue's newsletter, tips: https://willoughbycoaching.com -Download Sue's free gift in our Portal of Joy: Podcasting for Real Estate Pros” Series + Companion Workbook. Access in the Portal of Joy https://marladiann.com/podcast/portal Exclusive access to all 21 episodes of Podcasting for Real Estate Pros: Attract Clients, Build Trust, and Stand Out in a Crowded Market—along with the official Companion Workbook to guide your journey. The lessons apply to any entrepreneur ready to add podcasting to their marketing arsenal. Loved this episode? Unlock all the tools, downloads, and featured guest resources at the Portal of Joy: https://marladiann.com/podcast/portal Book your Soul-Led Next Chapter call with Marla: https://tinyurl.com/soul-led-call
Transforming Ordinary Customer Moments into the 'Best Day Ever' Shep interviews Steve Spangler, Emmy award-winning television host, STEM educator, and bestselling author. He talks about his new book, The Engagement Effect, and how leaders, teachers, and businesses can create powerful, engaging experiences that ignite emotional connections, build trust, and inspire action. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How can leaders create more engaging experiences for their customers and employees? How can emotional and intellectual connections drive stronger customer loyalty? Why is it important for businesses to treat engagement as an experiment rather than a fixed process? How can leaders and managers inspire employees to deliver exceptional customer service? How can companies operationalize the "best day ever" experience for both customers and team members? Top Takeaways: Engagement is about creating experiences, not transactions. Create an experience that connects emotionally and intellectually with your customers by making them feel involved and valued. Treat engagement as an experiment. Try new things, see what works, and don't be afraid to fail or make changes. When leaders create a culture where it's okay to try and sometimes fail, employees feel more comfortable contributing and taking risks. The way you treat your employees and customers shapes their experiences and loyalty. Positive experiences lead to better engagement, while negative ones can create lasting disengagement. It's not enough to have a great product. What elevates your brand is how you present it. What creates a loyal following is getting people excited, curious, and the desire to be involved. Allow your customers to help craft their experience. Sometimes, your customers will create powerful moments themselves, and your job is to set the stage and then step back. Invite feedback and participation. Pay attention to what they find most meaningful and operationalize it so that it becomes a part of the typical experience. Approach leadership with a teacher's mindset. The best leaders don't just tell people what to do. They inspire, guide, and help others discover answers for themselves. Plus, hear how Steve's viral Mentos-and-Diet-Coke experiments, Chewy.com's famous pet owner story, and more real-world examples bring the engagement effect to life. Tune in! Quote: "The engagement effect is when you emotionally and intellectually connect to an experience, and it makes the customer move forward with an action." About: Steve Spangler is an Emmy award-winning TV host, STEM educator, and bestselling author. He is known for making science unforgettable through TV, social media, and live demonstrations. With over 4.3 billion video views and years on DIY Sci and The Ellen DeGeneres Show, he has inspired millions worldwide. His latest book, The Engagement Effect: Cultivating Experiences that Ignite Connection, Build Trust, and Inspire Action, is out now. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Distribution, host Brandon Sedloff sits down with Katie Riester, Managing Director at Felicis Ventures, for a wide-ranging conversation about the evolution of venture capital and the lessons she's learned across her career on both the LP and GP sides. Katie reflects on her path from early experiences at Vanguard and Cambridge Associates to her current role helping shape one of the industry's most adaptable early-stage firms. She shares insights on how Felicis identifies opportunities across emerging tech waves, what makes a successful founder, and why listening and authenticity remain critical in the world of investing. They discuss: • Katie's journey from institutional investor to leading capital formation at Felicis Ventures • The changing dynamics between LPs, GPs, and founders in venture capital • How Felicis adapts to new technology cycles while maintaining its core principles • What it means to be an “AI native” founder and why it matters in today's landscape • The importance of communication, curiosity, and relationship-building in fundraising Links: Felicis Ventures - https://www.felicis.com/ Katie on LinkedIn - https://www.linkedin.com/in/katie-riester-91793b8/ Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/ Juniper Square - https://www.junipersquare.com/ Topics: (00:00:00) - Intro (00:02:45) - Katie's early life and career beginnings (00:20:43) - The evolution of venture capital (00:30:15) - Adapting to tech waves (00:34:33) - Importance of diversification (00:40:04) - Felicis Ventures (00:47:32) - Traits of successful founders (00:52:10) - Current and future tech waves (00:59:17) - Conclusion and contact information
How can trust transform a workplace and its culture?Meet Roy Reid!Roy is an Inspirational Keynote Speaker, Trust and Performance Coach. He believes that reaching your highest potential requires a commitment to training -- continuing education, mentorship, coaching, and counsel."Trusted Advisor" is the best description of how Roy works with leaders. He can get to the heart of the matter and help you navigate to the right outcomes using the Trust Transformation Framework.In his book, The Trust Transformation, Roy unveils a revolutionary approach to fostering deeper connections and achieving success in one's personal and professional life.This science-backed framework supports individuals and organizations seeking to improve their health, well-being, resilience, and performance through the transformational power of trust. Roy has been recognized as one of the Top 100 Thought Leaders in Trustworthy Business and will provide your organization, meeting, or event with meaningful engagement, value, and results.Key Points:- how most leaders assume trust- communication and its relation to trust- can you expect loyalty without trust?- installing the Trust Operating System in your organization- a Trust Contract that leads to accountability- the high-impact outcomes resulting from trust transformation- the correlation between trust and wellness- the 4 attributes of transformational trust...and so much more!Connect with Roy:Website: https://www.roywreid.comAdditional Resources:The Trust Transformation by Roy Reid on AmazonFREE Trust Transformation Self Evaluation Tool: https://www.roywreid.comListen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/how-to-build-trust-and-transform-your-workplace-w-roy-reid/id1614151066?i=1000731550974Spotify: https://open.spotify.com/episode/5CvbEL1GqqFewYGKRJfphN?si=f_TXsCM6Qn-gU8isS84_fwYouTube: https://youtu.be/3OOTDtwSr8c
Is your clinic's website homepage truly working for you—or is it driving potential patients away? Your clinic's homepage is more than just a digital front door; it's the first impression that can make or break patient trust. In this episode, we're diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We'll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.Plus, we'll walk you through the mobile essentials your site needs to stay competitive in today's fast-paced, mobile-first world.Tune in to learn:The key questions to ask yourself to audit your homepage's effectivenessHow to gauge your homepage's performance and make data-driven improvementsThe essential homepage elements that keep visitors engagedHow to craft a menu that guides your patients effortlesslyProven tips to make your calls-to-action stand outHow to use testimonials to build credibility and trustExpert tips for keeping visitors on your site longerAnd so much more! Don't miss this blueprint for transforming your clinic's homepage into a patient-converting machine.Episode webpage - https://propelyourcompany.com/clinic-homepage/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Lessons from Cameron-Brooks Alumni on Military to Business Transition Success Each Cameron-Brooks Career Conference represents a major career event for our JMOs. In these military to business transition successes, officers together years of military service and months, (maybe even years of preparation in the Development and Preparation Program). Then, they interview with Industry leading companies in business. Our JMOs at the August 2025 Career Conference averaged 10.3 interviews over a two-day period. Additionally, every single JMO was pursued into the follow up process. Recently, I had the opportunity to sit down with my teammate Geoff Fries and three Cameron-Brooks alumni who attended the August Conference. In this episode, they share their experiences and insights pre-conference in DPP, during the conference, and during the post-conference where they earned offers, evaluated them and made a decision to launch their next career. Together, we unpacked their stories and explored what their preparation, mindset, and execution looked like resulting in their military to business transition successes. Below, I'll highlight their lessons, strategies, and mindsets - from early preparation to behavioral interviews and ultimately into final decision-making. Meet the Alumni: Three Distinct Paths to Success Before diving into strategies, here's where these three standout officers landed: Matt Dahlager, an Army Military Intelligence Captain, joined Ubicquia, a smart grid technology company that leverages sensors and AI to improve energy infrastructure. He'll serve as an Area Sales Manager for the Ohio River Valley region. Spencer Preston, a former Marine Corps officer, accepted a role as a Summit Fellow at USAA in San Antonio, Texas. He'll rotate through key leadership areas such as CEO staff, property and casualty operations, or CFO development roles. Weslee Warren, a Navy Surface Warfare Officer, joined Corning Optical Communications in Charlotte, North Carolina, where he'll work as a Technical Program Manager driving fiber-to-the-premises projects and collaborating with engineering and product teams. Building a Foundation: Start Early One of the strongest themes in our conversation was the value of time spent in DPP. On average, candidates spend about 11 months preparing through the Cameron-Brooks program. Spencer prepared for 38 months. Wes spent about one year. Matt invested nearly two years. During that time, Cameron-Brooks was able to meet them multiple times for in person and virtual preparation sessions, which allowed them to: Build Trust with Cameron-Brooks Early engagement allowed each candidate to develop a trusted relationship with the Cameron-Brooks team - vital since our team members advocate for each candidate directly with partner companies. Conduct Self-Assessment and Reflection Before they could tell their story to companies, they had to understand it themselves. This meant revisiting military experiences in order to translate their military experiences into relevant business leadership accomplishment with clear impact and results. Leadership, problem-solving, mission alignment, etc. and how that translates into private-sector value. Learn Business Skills and Apply them They didn't just study business - they applied it. By integrating recognized industry concepts that they learned in DPP such as Lean Six Sigma into their current military duties, they created concrete examples that later became powerful interview stories. Invest in themselves Hundreds of hours of practice, reflection, and preparation went into preparation before the Conference. Learning to Speak the Language of Business Each alumnus emphasized how critical it was to learn the language of the Business. Their Go-To Learning Tools: Books and Business Education: They read extensively - diving into leadership, finance, and operations management books, reviews, articles,
In this episode of Poised for Exit, we are excited to be joined again by Heide Olson, Founder & CEO All In One Accounting for Part 2 of the conversation on preparing a company's books and operations for a successful transition. Heide explains why clean financials, accurate month-end closes, reconciled balance sheets, and meaningful budget reviews are essential to telling a credible story that buyers and stakeholders can trust.Our discussion explores the key metrics every business should track, how technology and automation can save time and reduce risk, and why having a second set of eyes on financials strengthens confidence and value. Heide also highlights the difference between running a lifestyle business and building a transferable asset by sharing real client stories that show how timely reporting can uncover risks and create opportunities.Ultimately, behind every set of numbers is a narrative, and when that story is clear, consistent, and well-documented, it builds confidence for owners, inspires trust from buyers, and sets the stage for a successful transition! Connect with Heide hereLearn more about All In One Accounting here Connect with Julie Keyes, Keyestrategies LLCFounder, Consultant, Author, Pod-caster and Instructor
On this episode of Building the Premier Accounting Firm, Heidi Ryder, owner of Keepful, sits down with Roger Knecht to share strategies for marketing and managing a growing bookkeeping firm. Learn how to market services, build a strong brand, and use tools like AI and CRMs to attract and keep ideal clients. Discover methods to grow your bookkeeping or tax business effectively. In This Episode: 00:00 Welcome & Heidi's Journey 03:09 Marketing, Sales, and Branding 06:12 The Client Experience & Communication 09:09 Client Perspective & Marketing Advice 13:33 AI for Marketing Content 18:20 Website Value & Call to Action 25:15 Funnels, Lead Magnets, and Workflows 33:53 CRM for Accounting Professionals 36:46 Gratitude and Entrepreneurial Journey 41:34 Recap and Final Thoughts Key Takeaways: Define your ideal client through targeted marketing. Build your brand around the client experience, emphasizing clear communication. Use AI to create marketing content, then personalize it. Establish an online presence (website, custom email) to build trust. Maintain automated workflows and CRMs to nurture leads and consistent follow-up. Behind the Story: Ryder started her journey from a desire to work from home with her first child. Her love for numbers and business management quickly turned into a successful bookkeeping firm. Now, she helps other accounting professionals with Keepful, showing them how to automate marketing and attract ideal clients. This episode looks at her insights on client relationships, digital tools, and the importance of finding your “why” in business. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Learn more of Keepful and see a DEMO of it in action: https://sk293.isrefer.com/go/KFHP/KB66/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business. The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value. For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777
Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence.In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employee content thrives over overly polished corporate messages.Learn practical strategies for senior marketers, employer brand leads, and social media managers to ignite influence, drive B2B social engagement, and leverage the power of authentic voices within your organization. From peer-to-peer influence to creating a sense of belonging, Benjamin unpacks how to make employee advocacy a cornerstone of your social strategy and employer brand.This episode equips you with actionable insights to overcome common employee advocacy challenges, from hesitant leaders to content generation, helping you build a more influential and authentic brand presence.Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.The Three C's of Employee Advocacy. Assess your program's strengths with our Employee Advocacy Health Check.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights and strategies.
When you're just starting out on Airbnb or launching a new property, one of the biggest challenges is building trust before reviews start rolling in. Should you put “new listing” in your title or description to explain why your property has zero reviews? Or could that actually backfire?In this Hosting Hotline episode, Sarah and Annette tackle a great listener question about whether to use “new listing” in your Airbnb description—and the best ways to overcome the objections that come with having little to no reviews. They share how to leverage Airbnb's algorithm boost for new listings, avoid overpromising, and use smart marketing language to build credibility right out of the gate.What You'll Learn in This Episode:Whether or not to include “new listing” in your title or descriptionHow Airbnb's algorithm favors new properties—and how to maximize that boostWhy accuracy in your listing copy matters more than hypeMarketing strategies to overcome the lack of reviewsTips for building guest trust from day one through responsiveness and communicationIf you're launching a new property, or still figuring out how to make your first reviews count, this episode is a must-listen.Resources: Booked & Profitable Listing Audit Bootcamp – Learn how to optimize your Airbnb listing for conversions and overcome common guest objections. Join at: thanksforvisiting.com/bootcampMentioned in this episode:Lodgify | Use code TFV20
In this micro episode, Erin shares one of the most powerful (and wildly overlooked) tools for building trust as a new leader: the humility moment. Not just “I suck at Excel” level vulnerability, but a real, human story that opens the door for connection, honesty, and trust. She also tells the story of failing seven actuarial exams, how that shaped her leadership style, and why ditching the old-school success rubric is actually the smartest move you can make. Here's what you'll hear: -Why trying to be perfect is killing your leadership credibility -What a “humility moment” is (and how to find yours) -How to use storytelling to build trust fast Why failing early might be the best thing that ever happened to you Whether you're leading for the first time, managing former peers, or just trying to earn credibility quickly, this episode gives you a practical mindset shift to build trust in a way that actually works. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie To connect with Erin and/or Nicole, email: hello@bauthenticinc.com If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Follow b Cause on Twitter (really it's mostly Nicole) Follow Erin on LinkedIn or Instagram Join the b Cause Podcast Facebook Group Take our simple, fun and insightful"What's your workplace superhero name?”quiz Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “I was taught, like you and so many people, that there's this rubric for success… and the reality is, a lot of that doesn't matter.” “That is the number one way to build trust-purposely mine for, be aware of, and share your humility moments.” “As soon as you share a humility moment, especially when people don't expect it, immediately your trust radar goes down.”
Are you wasting time on leadership books that don't actually help you lead better? If you're a construction executive trying to lead high-performing teams and reduce firefighting, this episode delivers a practical shortcut. With thousands of leadership and self-help books published each year, how do you know which ones will actually make you a better leader? In this episode, Bradley Hartmans talks with publishing expert and author Todd Sattersten, who shares the 4 most valuable books every leader must read. In this episode you will: Discover the single best book to help you drive meaningful change and understand the difference between leadership and management. Learn how trust, not just strategy, makes or breaks team performance—and which book helps you build it. Find out how applying leadership principles to your personal life boosts emotional intelligence, decision-making, and accountability. Listen now to learn which four books will accelerate your leadership growth and help you lead with clarity, confidence, and control. This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.
In this micro episode, Erin shares one of the most powerful (and wildly overlooked) tools for building trust as a new leader: the humility moment. Not just “I suck at Excel” level vulnerability, but a real, human story that opens the door for connection, honesty, and trust. She also tells the story of failing seven actuarial exams, how that shaped her leadership style, and why ditching the old-school success rubric is actually the smartest move you can make. Here's what you'll hear: -Why trying to be perfect is killing your leadership credibility -What a “humility moment” is (and how to find yours) -How to use storytelling to build trust fast Why failing early might be the best thing that ever happened to you Whether you're leading for the first time, managing former peers, or just trying to earn credibility quickly, this episode gives you a practical mindset shift to build trust in a way that actually works. If you'd like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie To connect with Erin and/or Nicole, email: hello@bauthenticinc.com If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Follow b Cause on Twitter (really it's mostly Nicole) Follow Erin on LinkedIn or Instagram Join the b Cause Podcast Facebook Group Take our simple, fun and insightful"What's your workplace superhero name?”quiz Unleash your Authentic Superpower with Erin's book,"You Do You (ish)" Check out our blog for more no-BS career advice Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “I was taught, like you and so many people, that there's this rubric for success… and the reality is, a lot of that doesn't matter.” “That is the number one way to build trust-purposely mine for, be aware of, and share your humility moments.” “As soon as you share a humility moment, especially when people don't expect it, immediately your trust radar goes down.”
In this episode, discover three impactful phrases to enhance your counseling sessions by building trust and fostering client engagement. Learn how to avoid over-talking and turn lectures into conversations that invite dialogue. Real examples from dietitians illustrate how these phrases can improve client retention and follow-through. The episode also discusses the importance of silence and introduces a resource library offering counseling scripts, mock scenarios, and certification opportunities.
Tracy Layney is a seasoned HR leader with more than 15 years of experience shaping people and culture strategies at Levi's, Gap, and Shutterfly. She currently teaches Human Capital Strategy as an adjunct professor at the University of Chicago Booth School of Business. Tracy holds a BA in English from the University of Pennsylvania.In this conversation, we discuss:Tracy shares her unconventional path from English major and aspiring lawyer to CHRO at Levi's, Gap, and Shutterfly, and how consulting shaped her approach to organizational strategy.She reflects on lessons from working with iconic leaders like Eva Sage Gavin and Chip Bergh, including leading Levi's through the early days of the pandemic.She explains why excellence and heart-centered leadership must coexist to build values-driven, high-performing cultures.She explores how AI and other disruptive forces are reshaping HR, from talent strategy to employee expectations, and why adaptability is critical for leaders.She discusses the importance of transparency and trust-building between HR and employees during times of uncertainty, drawing parallels with past crises.She shares her perspective as a professor on how future HR leaders are navigating unprecedented change, mental health challenges, and the rapid rise of AI in the workplace.Resources:Subscribe to the AI & The Future of Work NewsletterConnect with Tracy on LinkedInAI fun fact articleOn How To Democratize Content Creation using AI
Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain's logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and practical tools to help you lead with clarity and compassion. Key highlights from the episode: - Conscious leadership is about responding (not reacting) by engaging your prefrontal cortex through mindful pauses and breathing. -Journaling daily enhances creativity, reduces stress, improves immune function, and helps leaders get into their subconscious for better self-awareness. - Building trust starts with knowing yourself deeply and extends to creating a psychologically safe environment that fosters collaboration and courageous conversations. Curious about the future host of Fitness Business Podcast? That's Zoe, the host JT's daughter! Know the SECRET codeword? Submit it here for the chance to win a $100 Amazon Gift Card!* https://www.fitnessbusinesspodcast.com/codeword Ready for more: - Become an FBP Insider and get 7 days FREE to start! Learn more on Patreon: https://patreon.com/FitnessBusinessPodcast - Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More: https://fitnessbusinesspodcast.com/onlineevents - Leave us a voicemail: https://fitnessbusinesspodcast.com/leave-us-a-voicemail/ - Leave a rating on Spotify or Apple Podcasts: https://fitnessbusinesspodcast.com/review/ Quotes: "Conscious leadership is learning how to respond, not react." - Rachel Russo "When you breathe, you signal to your body that you're safe and you turn on your prefrontal cortex." - Rachel Russo "Many of your reactions as a leader are literally you as a child responding as an adult." - Rachel Russo Resources: - Become an FBP Insider on Patreon: https://patreon.com/FitnessBusinessPodcast - Fitness Business Podcast's LinkedIn Community: https://www.linkedin.com/groups/9878228/ - Mystery Shopping for Fitness Businesses: https://mysteryshoppingforfitnessbusinesses.com.au/ Our Guest: Rachel Russo, Founder of Conscious Arc Co LinkedIn: https://www.linkedin.com/in/rachel-russo-4315b140/ Instagram:https//www.instagram/rachelrusso1 Website: https://consciousarcco.com The Art of Awareness Journal: https://amzn.to/47vo6My Merch Sponsor: Be a Merch Sponsor - https://fitnessbusinesspodcast.com/merch/ REX Roundtables: Website: www.REXRoundtables.comEmail: Eddie@REXRoundtables.com REX Roundtables Trusted Suppliers: Power Systems: your one stop shop for equipment, functional training, recovery and storage https://www.power-systems.com/shop Les Mills: offering group fitness classes and solutions. https://www.lesmills.com/ Instinctive Insights: Profit driven marketing using data science. https://www.instinctiveinsights.com/ HireBob.Ai: Sell memberships, service existing customers and provide motivational fitness support. https://www.hirebob.ai/ Eleiko: supplying premium strength training equipment https://eleiko.com/en Skip to the good part: 00:00 Introduction to the Future of Fitness Podcast 02:55 The Role of AI in Fitness 06:01 Personalization and Member Engagement 08:46 Challenges in the Fitness Industry 12:05 Skills for Gym Owners and Managers 14:59 The Trainer's Perspective on AI 17:51 AI Tools and Technologies in Fitness 21:02 Future Predictions for AI in Fitness 23:42 Conclusion and Key Takeaways About Our Guest: Rachel is a conscious leadership coach, culture strategist, author, and founder of Conscious Arc Co. She supports leaders and seekers in raising their awareness, reconnecting with their true selves, and leading from the inside out. With a background in psychology, education, Reiki, and over a decade in corporate strategy and leadership, Rachel created the Conscious ArcTM, a holistic method guiding transformation through awareness, responsibility, and choice. Her mission is to help create a more connected, compassionate, and conscious world. About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!
Have you ever considered what lessons counterterrorism could offer to the world of entrepreneurship? In this fascinating episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Niccola Milnes to uncover the surprising parallels between building a startup and combating extremism. The conversation kicks off with a thought-provoking look at how understanding the spread of ideas, from dangerous ideologies to innovative products, can be crucial to startup success.Niccola Milnes brings a truly unique perspective to the table. With 14 years of experience in counterterrorism across Africa, Niccola has devoted her career to analyzing how extremist organizations effectively spread their messages and recruit followers. Now a founder, she's turned her analytical skills toward the wellness industry, launching the children's supplement brand Little Boosties. Her journey from data-driven counterterrorism analysis to product development offers not just an unusual story, but real strategies for entrepreneurs.This episode dives deep into how psychological tools, network effects, and trust-building—techniques honed in counterterrorism—are also the foundation of ethical and powerful marketing. Niccola shares first-hand insights on launching a purpose-driven company, the critical importance of community, and why transparency and integrity must undergird every decision. Whether you're a founder, investor, or just curious about how cross-disciplinary thinking can spark innovation, this candid conversation is a must-listen. It challenges assumptions and offers actionable advice for anyone looking to authentically engage their audience and build something meaningful. To get the latest from Katica Roy, you can follow her below!https://www.linkedin.com/in/niccola-milnes-51b39234/www.littleboosties.com Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood
Building Genuine Credibility: Avoiding the Pitfalls of Manufactured StatusSUMMARYIn this episode of 'Present Influence,' host John Ball discusses the difference between genuine credibility and manufactured status for speakers, coaches, and expert business owners. He warns against the allure of fake status symbols like rented Lamborghinis and pay-to-play magazine features, emphasising the importance of authenticity and ethical authority. John shares a three-point credibility test to help listeners audit their own credibility signals, ensuring they are earned, relevant, and verifiable. He also highlights the role of passion, honesty, and real-life testimonials in building sustainable influence. The episode ends with a challenge to audit and share a credibility marker you're proud of.CHAPTERS00:00 Introduction: The Real Threat to Your Credibility01:10 Understanding Credibility: Ethos and Authority02:08 The Pitfalls of Manufactured Status03:00 Ethics and Manipulation in Influence06:19 The Power of Authentic Stories08:26 The Three-Point Credibility Test11:59 Building Genuine Credibility17:56 Conclusion: Your Challenge for the WeekVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.
What if every single person in your organization—no matter their title—stepped into a starring leadership role? In this episode of Build a Vibrant Culture, Nicole Greer welcomes Lasada “LP” Pippen, a powerhouse keynote speaker and the author of It's Just Not Common Sense. Once a computer engineer, LP now inspires audiences with The Climb, his signature keynote that equips leaders and teams with the mindset to rise higher, personally and professionally.Nicole and LP unpack six powerful principles—Trust, Preference, Perspective, Problem, Moment, and Contentment—that transform the way we lead and the cultures we build. Along the way, they dive into how to replace fear with psychological safety, why principles outlast policies, and how to embrace curiosity, change, and trust at every level of an organization.If you're ready to see problems as opportunities, reset your perspective, and build a culture rooted in trust, this conversation is your roadmap to climbing higher and creating a vibrant workplace.Vibrant Highlights:[00:02:30] What “leadership at every level” really means[00:11:15] Trust as the foundation of culture (and why it matters more than love)[00:20:05] The Preference Principle: freedom to work your way[00:40:10] The Moment Principle: why “now” is the best timeframe[00:44:37] Nicole and LP's final recap of the six principles for building a vibrant cultureConnect with LP:Website: https://www.lasadapippen.com/homeBook: https://www.lasadapippen.com/book-storeLinkedIn: https://www.linkedin.com/in/lasada-pippen-keynote/YouTube: https://www.youtube.com/@LasadaPippenX: https://www.x.com/lasadapippenAlso mentioned in this episode:Positive Intelligence by Shirzad Chamine: https://a.co/d/65htxO2Paralympian David Brown: https://www.teamusa.com/profiles/david-brownTedTalk "How to Start a Movement" by Derek Sivers: https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?utm_campaign…Listen at vibrantculture.com/podcast or wherever you listen to podcasts!Learn more about Nicole Greer, The Vibrant Coach, at vibrantculture.com.
Build Trust and Turn Subscribers Into Buyers Getting new leads is just the beginning; the real magic happens when you nurture them. In this episode, I break down how to take someone who just joined your list and move them from curious subscriber to loyal student. You'll learn: ✔️ The first 3 emails every new lead should get ✔️ How to balance value, story, and selling in your nurture sequence ✔️ Why consistency is more important than perfection ✔️ Simple ways to build trust without overwhelming your audience
Too many law firms are still guessing what their clients actually care about.They talk about themselves. Their credentials. Their features.But not their clients' real fears, needs, or goals.And in law, where trust is everything, that's a costly mistake.In this episode, I'm sitting down with Alana Sparrow, Chief Branding Officer and Co-Founder of The Foundry for Art Design + Culture, a creative agency that helps businesses build bold, human brands that actually connect.We dive into why most legal messaging falls flat, what branding really means beyond logos, and how law firms can build trust by actually listening and mirroring the language their clients are already using.Alana shares her honest take on the problem with overly polished legal brands, why LinkedIn isn't always the best place to listen to your audience, and how empowering your people to show up online can be a game changer.Aircounsel has been kind enough to sponsor this episode.And I'm excited to spread the word. It's the most sophisticated contract drafting software I've used.To get your free 7-day trial, go to the description of this episode.Give it a go and let me know how it changes your workflow.TRY Aircounsel here:https://lawyers.aircounsel.com/morethanalawyerDisclaimer: This is an affiliate link that will track podcast sign-ups.--FREE access to my How to Become Law Firms' Go-To Legal Tech Solution here:Covered In This 28-Page Blueprint:Gain free access to your ultimate blueprint, learn how to become an authority:Flodesk - Free forms that make people want to sign up. Hosted on Acast. See acast.com/privacy for more information.
Many couples treat money like “yours” and “mine,” but Scripture calls us to live as “one flesh”—and that includes our finances. In this episode Derek, Garielle, and Scott talk about joint accounts, transparency, and simple rhythms that move you from roommates to true financial intimacy. Scriptures:Genesis 2:24Psalm 24:1Psalm 50:10 Questions to Discuss:1. Do you and your spouse share food?2. Why does it matter whether you merge your bank accounts or not?3. When you hear “one flesh financially,” what excites you and what scares you? Why?4. If you keep (or want) separate accounts, what heart-level reasons are driving that (control, fear, secrecy, past hurt, convenience)?5. What weekly or bi-weekly money rhythm would help us communicate (budget review, giving/prayer, upcoming expenses, savings goals)? Resources:Watermark - Moneywise Ministry ResourcesRamsey - Financial Peace University
Hey Winner, If writing sales copy makes you feel awkward or pushy, this episode is for you. Jason Benfer shares how 100 weeks of professional sales coaching helped him shift his mindset and develop a clear, service-driven framework for messaging that actually works. We're talking simple strategies to clarify your offer, connect with your audience, and inspire action—without the ick. Rooting for you ~ Gabe New to the podcast? Start here: https://redhotmindset.com/podcast-start/ LISTEN TO HEAR: How 100 weeks of professional sales coaching helped Jason reframe selling as an act of service — not self-promotion. A simple framework to clarify your message: Hook Attention, Build Trust, Inspire Action — and how to apply it without sounding pushy. Why smart, well-meaning people often sabotage their own messaging — and the patterns to avoid if you want to connect instead of confuse. LINKS MENTIONED IN EPISODE:
In this insightful episode of the Stuck In My Mind Podcast, host Wize El Jefe welcomes Tim Bradley—co-founder of Pennant Video and creator of the Video Marketing Trifecta—for a masterclass in modern video marketing, authentic storytelling, and building impactful campaigns that drive real business results. Whether you're a startup founder, B2B marketer, or any leader feeling “stuck” in the noisy world of digital marketing, this conversation is packed with actionable wisdom, practical frameworks, and a fresh perspective on connecting with audiences in today's attention economy. A Marketer's Journey: Tim Bradley's Origin Story Wize El Jefe kicks off the episode with a warm welcome and immediately dives into Bradley's journey. Tim recounts his early days, growing up with a dad who always had a camera at family gatherings, sparking an early love for visual storytelling. From making stop-motion Lego movies in the backyard as a kid to entering the world of YouTube just before its Google-era explosion, Tim found himself at the intersection of creativity and technology right as digital video was transforming how brands communicated. Leading Creative Teams: Lessons in Fast-Paced Storytelling Tim shares lessons from leading a 25-person creative team, detailing how high-speed, high-stakes content creation in video marketing taught him the importance of intentional storytelling. Unlike long-form narratives, he explains, most marketing videos have just 60 seconds to grab attention, build trust, and empower decisions. One key takeaway? No single video can do it all. Instead, the secret lies in delivering the right story, with the right information, at the right moment along the buyer's journey. The ‘Aha' Moment: Why One Video Is Never Enough For many businesses, the common mistake is packing too much into one video—trying to appeal to every stakeholder, answer every question, and check every marketing box. Tim describes how this leads to bloated, unfocused videos that end up being more like boring PowerPoint presentations than compelling narratives. His solution was to develop frameworks (and learn to say “no” to client bloat!), ultimately leading to the creation of his flagship approach: the Video Marketing Trifecta. Introducing the Video Marketing Trifecta Tim lays out the Trifecta framework—a strategic, repeatable system that breaks down B2B video content into three distinct but connected pieces: Anthem Videos: These flagship “why we exist” stories live atop websites and at the center of major events, rallying audiences by tapping into beliefs, values, and mission. They're designed to speak to the audience's heart and reflect the viewer's aspirations back at them. Explainer Videos: Where anthem videos build emotional resonance, explainers serve the mind—clarifying “what do you do?” and “how do you do it?”, tailored for different roles, industries, or pain points. Endorsement Videos: The gut check and validation, where satisfied customers become storytellers. These testimonials are powerful trust-builders, showing prospects people like them succeeding with your solution. Together, these three content pillars differentiate, demonstrate value, and validate your brand, stitching together a buyer's journey that doesn't depend on just one magical piece of content. Solving Real Business Problems—Not Just Creating “Flashy Content” Tim makes a compelling distinction between flashy, high-production-value videos and genuinely effective content. The former might get attention, but if it isn't audience-first and aligned with real buyer concerns, it'll fall flat. Authentic storytelling, built on knowing your customer, using consistent frameworks, and grounding content in actual buyer needs, is where true ROI happens—especially in complex B2B sales that can last up to a year. Learning from Mistakes: Focus and Adaptability From failed attempts at all-in-one videos to wasting resources chasing every social channel, Tim is candid about how early missteps shaped his approach. Now, his focus is on being highly intentional—meeting audiences where they are, focusing efforts on platforms and moments that truly matter, and ensuring each piece of content has a clearly defined role. The Power of the Mid-Funnel: Unlocking Hidden Value One of the most powerful insights from the episode is Tim's emphasis on the neglected “mid-funnel.” While brands invest heavily at the top (awareness/advertising) and bottom (customer nurturing/thought leadership), the critical middle—where trust is built, decisions are made, and engagement happens—often gets overlooked. This is where the Video Marketing Trifecta shines, filling a gap ignored by many in-house teams, especially in long B2B sales cycles. Actionable Advice for Startups and Small Budgets Tim's advice isn't just for Fortune 500s—he breaks down how startups and small businesses can apply the same principles. With just a smartphone and some consistency, anyone can start building a valuable content library, learn from audience feedback, and invest resources more strategically over time. The key: Just start, keep learning, and don't wait for perfect equipment to tell your story. Creative Trends & The Role of AI The conversation examines the evolving role of AI in content creation and production efficiency. While Tim embraces AI tools for speeding up tedious editing and transcription, he cautions against letting shortcuts erode trust or authenticity. For podcasting and video alike, leveraging technology should enhance—not replace—the human connection. Myths, Trends, and What's Next Tim busts the myth of the “one-video-to-rule-them-all,” emphasizing that great video assets can—and should—be repurposed, remixed, and used across channels, events, and content calendars for maximum return on investment. In terms of trends, he urges brands to embrace “video first” strategies, invest in internal teams, leverage influencer and creator culture even in B2B, and make better use of existing assets through thoughtful repurposing. Practical Alignment: Syncing Video Strategy with the Buyer's Journey For businesses looking to better match their video strategy with real buyer journeys, Tim recommends having authentic conversations—with customers, sales teams, and industry partners—to surface pain points, objections, and opportunities for trust-building stories. Strong relationships, clarity on goals, and an audience-first mindset are more valuable than any piece of equipment or viral trend. For the Stuck Marketer: Don't Add to the Noise Closing out, Tim offers heartfelt advice to leaders feeling overwhelmed: Don't just contribute to digital noise for the sake of it. Engage with intention—prioritize value, make real connections, and let authentic stories cut through. To anyone who has felt like video “didn't work,” he encourages honest reflection on goals, creative approach, and whether the content was truly audience-driven. Final Takeaways & Resources For more: Listeners are encouraged to check out Pennant Video and download the ungated “Funnel Focused” playbook at pennantvideo.com for hands-on strategies. Whether you're redefining your approach to content, struggling with low engagement, or just getting started with video, this episode is a must-listen for demystifying B2B video marketing and building a brand people can trust. If you know a founder, marketer, or leader who's struggling to turn attention into genuine sales, this episode might be the missing piece they need. Stay clear, stay strategic, and stay wise—because the right stories, told in the right way, are what truly drive business results. Listen now for brilliant, battle-tested advice from a storyteller at the forefront of video marketing innovation!
Retention is about relationships. But most donor communications either feel too rushed or too robotic. This session is about doing things differently with the power of AI, done responsibly.We're sitting down with three organizations that are using AI to help them show up better for their donors: writing magnetic messaging, personalizing with care + actually deepen connection. We'll talk about how they're saving time, scaling touchpoints, and staying true to their voice along the way.You'll hear the tools they're using, the prompts that are working, and where they've drawn the line on what not to automate. It's real talk on using AI to build trust… not just create more output.Episode HighlightsRetention as a Love Language (05:14)Building Lasting Relationships with Donors (10:38)Using AI to Build Trust (15:54)Ethics in Storytelling and Communication (21:23)Practical Tools and Workflows for Retention (33:36)Episode Shownotes: www.weareforgood.com/episode/649ImpactUp: PAUSE is here
Leslie Richards returns to demystify Google's knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI, the realistic limits of “optimization,” and the practical steps attorneys can take now to build credibility before anyone clicks.
Physician-scientist Diego R. Hijano discusses his article "How humor builds trust in pediatric oncology." Diego shares how personal loss and his own cultural and linguistic experiences shaped his approach to care, teaching him that laughter can be a bridge in even the darkest hospital rooms. Through stories of playful exchanges with children, language slips, and inside jokes with families, he explains how humor softens fear, restores humanity, and strengthens the patient-physician relationship. Drawing inspiration from Danny Thomas and the legacy of St. Jude Children's Research Hospital, Diego emphasizes that presence, not perfection, is what patients remember most. Listeners will gain insight into how humor can serve as both a clinical tool and a personal anchor, reminding physicians that healing extends beyond medicine. Our presenting sponsor is Microsoft Dragon Copilot. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Now you can streamline and customize documentation, surface information right at the point of care, and automate tasks with just a click. Part of Microsoft Cloud for Healthcare, Dragon Copilot offers an extensible AI workspace and a single, integrated platform to help unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise, and it's built on a foundation of trust. It's time to ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended
Target Market Insights: Multifamily Real Estate Marketing Tips
Nathan Schiess is a personal branding strategist and marketing expert who helps real estate professionals build authority, create visibility, and attract aligned relationships through strategic content. With a background in psychology, personal development, and real estate investing, Nathan blends storytelling and strategy to position his clients as trusted leaders in the industry. Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways A personal brand is not vanity — it's a system for communicating credibility to investors. Social media should be treated as a business tool, not a personal diary. High-net-worth individuals invest in people they trust, not just in advertised returns. You don't need tens of thousands of followers — a small, targeted audience can raise millions. Content should focus on solving your ideal client's problems, not showcasing yourself. Topics From Investor to Branding Expert Nathan built a 40-unit portfolio before transitioning to focus on branding. Learned the importance of documenting and marketing expertise after losing everything in a divorce. Why Personal Branding Matters Without a brand, every investor interaction requires retelling your story. A curated online presence creates confidence and trust before the first meeting. Overcoming Objections to Social Media Branding isn't about you — it's about your Ideal Client Profile (ICP). Being shy or reluctant isn't an excuse if your goals require visibility. Branding can be outsourced like any other business function. Content That Builds Trust Define your ICP clearly and tailor content to their problems, questions, roadblocks, and desired results. Consistency and clarity build authority over time. Followers who won't invest aren't your audience — focus only on those who will. Monetizing Without Vanity Metrics 1,000 quality followers can generate six figures in deal flow. Followers must know exactly how to work with you — clear calls to action are essential. Avoid content that entertains without converting.
In this first episode of a special 5-part series on direct booking, Heather Bayer sits down with Louis Andrews, Director at OVO Network, to explore what it really takes to win the battle against OTAs and build a successful direct booking strategy. With OVO Network reaching 75-80% direct bookings, Louis shares the secrets behind their platform, the importance of niche branding, trust-building, and the role of tech and website UX in conversion success. Heather also reflects on her own company's success - CottageLINK Rental Management, which achieved 85% direct bookings by the time it was sold in 2022. This episode is packed with practical tips, real-world insights, and a passionate discussion about the future of the vacation rental industry.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1820: Brian Tracy explains five distinct leadership styles that can help inspire teams to achieve peak performance. By understanding how each style works and when to apply it, leaders can build trust, improve collaboration, and create an environment where people feel motivated to give their best. Read along with the original article(s) here: https://www.briantracy.com/blog/leadership-success/5-leadership-styles-to-inspire-peak-performance/ Quotes to ponder: "Leadership is the ability to get extraordinary achievement from ordinary people." "People are more likely to trust a leader who is honest and transparent with them." "A democratic leader is someone who asks for input and considers feedback from their team before making a decision." Episode references: Emotional Intelligence: https://www.amazon.com/Emotional-Intelligence-Matter-More-Than/dp/055380491X Primal Leadership: https://www.amazon.com/Primal-Leadership-Learning-Emotional-Intelligence/dp/1591391849 Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1820: Brian Tracy explains five distinct leadership styles that can help inspire teams to achieve peak performance. By understanding how each style works and when to apply it, leaders can build trust, improve collaboration, and create an environment where people feel motivated to give their best. Read along with the original article(s) here: https://www.briantracy.com/blog/leadership-success/5-leadership-styles-to-inspire-peak-performance/ Quotes to ponder: "Leadership is the ability to get extraordinary achievement from ordinary people." "People are more likely to trust a leader who is honest and transparent with them." "A democratic leader is someone who asks for input and considers feedback from their team before making a decision." Episode references: Emotional Intelligence: https://www.amazon.com/Emotional-Intelligence-Matter-More-Than/dp/055380491X Primal Leadership: https://www.amazon.com/Primal-Leadership-Learning-Emotional-Intelligence/dp/1591391849 Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, we're tackling a big topic that so many women wrestle with: sales. How do you sell your offer without feeling pushy, slimy, or “salesy”? I've invited a very special guest, Stephanie Pady, to walk us through what it looks like to sell from a biblically aligned perspective. Stephanie is a mom, seminary student, sales trainer, and leadership coach who has spent years equipping both corporate teams and Christian women to step into influence with confidence. She has such a powerful lens on what sales really is—hint: it's about trust and influence, not pressure. In this conversation, you'll hear: -Stephanie's story of moving from sales resistance to sales confidence. -Why every conversation is a sales transaction (and how that ties to the gospel). -The #1 skill that will transform the way you connect with people. -Practical ways to handle objections without manipulation. -How Jesus modeled influence and what we can learn from Him about trust, questions, and leadership. -We also talk about preparing for “no's,” the power of one-on-one connection, and why sometimes a “not yet” is still a win. Join The Firebrand Story Room: October 17–18 in Grand Rapids (only a couple tickets left!) → https://melissaleahughes.com/firebrand-story-room Scripture References from this Episode: John 4:1–26 (The Woman at the Well) Luke 7:36–50 (The Sinful Woman and Simon the Pharisee) Matthew 19:21–30 (The Rich Young Ruler) Links & Resources Mentioned: Links: https://womenworshipandwork.com/biblereadingplanforwomen/ https://womenworshipandwork.com/suited-membership/ https://womenworshipandwork.com/ https://glscoach.com/ Stefani's Bio: Stefani Pady is the founder and coach behind Women, Worship and Work and GLS Coaching and Consulting. In the middle of incredible success in her "dream" corporate job, she was burnt out. After reading the Bible cover-to-cover for the first time, God laid a series of truths and a calling on her heart that became the foundation for her ministry at Women, Worship and Work. She is now a Maxwell Leadership-Certified Coach, published author, and professional speaker and trainer. Much of her time is spent coaching professionals working for midsize-large organizations, seeing their challenges and how they impact their personal lives. Stefani uses her experience to minister to women by walking them through real-world applications of Biblical truths. Her goal is to help women find confidence, clarity, passion, and purpose in life through the Bible's teachings. Learn more about the ministry at Women, Worship and Work by visiting https://womenworshipandwork.com/, or her coaching business at https://glscoach.com/ Here is also a little info about our Bible reading community: Ever wanted to read the New Testament? Finding the time for it is hard, but you know what makes it easier? Reading in a community of women who get it. Women, Worship and Work's Bible reading plan for women brings together a community of awesome ladies to cheer you on while you tackle the New Testament together. Think: simple daily readings (plus a podcast that explains what you read!), great guest speakers, and encouraging comments in your Bible app! Will you join us? Connect with Me: Instagram: @MelissaLeaHughes Learn more about Firebrand Academy + upcoming events → https://melissaleahughes.com/
Have you noticed that your audience needs a higher level of trust before buying? You're not alone. In today's "trust economy," consumers are more cautious than ever about who they follow and buy from. This week, I'm chatting with the "Million-Dollar Copywriter", Anthony Obey, about how virtual summits can be your secret weapon for building instant trust and authority - even in this skeptical market. Anthony breaks down what it really means to operate in a trust economy and shares specific strategies for using summits to create genuine connections with your audience. For show notes, head to https://summithosthangout.com/306
If you've been feeling like your emails sound flat, overly promotional, or just don't get the clicks you want—it might not be your subject line or your open rates. In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right-fit clients.We'll talk about:How everyday “boring” moments can be your most powerful stories.Where to find stories for your emails (you already have them!)The simple way to get higher engagement, memorability, and brand loyaltyA simple framework to write story-based emails that actually convert (super practical!)➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/smart-way-build-trust-email-marketingCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
Sales conversations can feel intimidating, but they're one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.You'll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.If you've been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.In this episode we cover:Five Core Sales Improvement StrategiesNiche Development and Market Positioning (01:43)Marketing and Messaging Strategy (09:04)Conversation and Engagement Tactics (13:49)Sales Conversation Techniques (17:47) Resources:Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your SalesEpisode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)Watch this episode on YouTube here: https://youtu.be/K10AjARmA2wLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
On this week's episode of Beyond Multifamily, Ash Patel interviews Spencer Carpenter, Best Ever CRE's Guest Booker. They explore how commercial real estate investors can use podcast guest appearances to expand their reach, build credibility, and attract capital. Spencer shares why preparation matters, the common mistakes that hold guests back, and the small details that can make a big impact on how you're perceived. Spencer CarpenterCurrent role: Founder, Outlier AudioBased in: Oxford, PASay hi to them at: LinkedIn | Outlier Audio | Instagram This is a limited time offer, so head over to aspenfunds.us/bestever to download the investor deck—or grab their quick-start guide if you're brand new to oil and gas investing. Visit investwithsunrise.com to learn more about investment opportunities. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Get a 4-week trial, free postage, and a digital scale at https://www.stamps.com/cre. Thanks to Stamps.com for sponsoring the show! Join the Best Ever Community The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria. Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at www.bestevercommunity.com Podcast production done by Outlier Audio Learn more about your ad choices. Visit megaphone.fm/adchoices
Do Business. Do Life. — The Financial Advisor Podcast — DBDL
If you're an advisor who loves golf, here's the truth: the game teaches more about winning clients and building lasting trust than most people ever realize.That's exactly what I dive into with today's guest, Marisa Messana. She went from leading Clemson's women's golf team to the national championship, to competing as a professional golfer, to now coaching Fortune 100 companies, investment firms, and business owners.Through her work, Marisa helps in two ways:First, through her High Performance Training, where she equips people to perform like “corporate athletes.” This is the work that helps advisors shift from solopreneur to CEO, lead with more clarity, and create the space they need to actually grow.Second, with her Golf Experiences, she shows how to turn a round of golf into a trust-building, referral-generating opportunity. She blends fun on the course with growth-focused conversations off the course, creating the kind of experiences clients never forget.In this episode, Marisa shares how golf becomes more than a pastime, it's one of the best ways for advisors to build trust, win clients, and grow their business.4 of the biggest insights from Marisa Messana…1.) Winning On Paper, Falling Apart InsideAt Clemson, Marisa hit the pinnacle of success—leading her team to nationals and winning the Elite 90 Award. But behind the accolades, she was overwhelmed, burned out, and holding back tears. Her story exposes the danger of chasing external success without the systems and self-awareness to sustain it.2.) Self-Awareness Is What Separates Amateurs From ProsIn golf, pros track every stat after a round to find patterns and improve. Marisa realized she wasn't doing the same for her life. That's when she built her “mental gym,” a process of auditing habits, energy, and emotions. By tracking patterns and adjusting, she turned awareness into action—and that's what creates real, repeatable growth.3.) New Game, New Rules: Solopreneur to CEOMost advisors start as solopreneurs, where success depends on sheer hustle. But scaling a firm requires a different identity: leader, coach, CEO. Marisa shares how this shift mirrors her journey from athlete to business builder—and why so many advisors get stuck when they keep playing the old game by the old rules.4.) How to Host Golf Events That Drive ReferralsGolf is more than just a pastime for advisors—it's a powerful business tool. Marisa breaks down how to design unforgettable golf experiences that combine fun on the course with meaningful, growth-oriented discussions. By pairing the “golf component” (18 holes, a clinic, or even a simple range session) with a “growth component” (roundtable conversations, workshops, or keynotes), advisors can break down barriers, connect as equals, and build deep trust with prospects & clients.SHOW NOTEShttps://bradleyjohnson.com/134FREE GIFT + JOIN THE DBDL INSIDER CREWMarisa is offering a FREE 1:1 coaching call to the first 3 listeners who reach out with a specific business challenge they want to solve.Text “134” to 785-800-3235 and we'll share the details with the qualifiers. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations.The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for.Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP09254797076See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.