Podcasts about metrics

  • 5,857PODCASTS
  • 10,284EPISODES
  • 32mAVG DURATION
  • 2DAILY NEW EPISODES
  • Oct 9, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about metrics

Show all podcasts related to metrics

Latest podcast episodes about metrics

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
#828 Numbers Gone Wild: The Hidden Cost of Being Data-Driven

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

Play Episode Listen Later Oct 9, 2025 29:49


Chasing numbers can actually destroy what made your business great. In this episode, Dan and Ian unpack Goodhart's Law — the idea that once a measure becomes a target, it stops being useful — and how founders accidentally turn smart goals into bad incentives. Plus, you'll hear six ways to build healthier systems, lead better, and stop metrics from running your company off the rails. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:16) The Hair-Dye Economy & Durable Businesses (00:03:38) The Problem with Metrics (00:07:44) Fix #1: Revisit Your Brand Promise (00:09:12) Fix #2: Determine a Countervailing Metric (00:12:17) Fix #3: Combine Input and Output Metrics (00:13:12) Fix #4: Refresh Metrics Every 90 Days (00:14:39) Fix #5: Pulse Discipline (00:16:05) Fix #6: The Leadership Lens (00:20:00) The Alt Business School (00:25:42) When a Job Post Becomes a Marketing Hack CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Wealth Without a 7-Figure Exit: 5 Steps (https://tropicalmba.com/episodes/wealth-without-7-figure-exit) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization)

The Digital Marketing Podcast
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter

The Digital Marketing Podcast

Play Episode Listen Later Oct 7, 2025 35:03 Transcription Available


In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College. Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge. In This Episode: Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession. The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO. Why goals are not the same as metrics and how mixing them up can derail your marketing efforts. The importance of awareness:  Why most businesses fail because people simply don't know they exist. Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz. Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is. How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights. AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive. Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others. Key Takeaways: Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win. Measure what matters: Metrics are not goals - incrementality is everything. Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow. AI won't replace marketers - marketers who use AI will replace those who don't. Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.

The Legal Department
Closed Mouths Don't Get Fed: Use Metrics To Tell The Story Of The Legal Department With Kathy Zhu, CEO And Co-Founder Of Streamline AI [E80]

The Legal Department

Play Episode Listen Later Oct 7, 2025 45:32


Feeling like you're never going to get resources to support your legal function? Kathy Zhu has been there. Facing an endless demand for her time and limited resources to meet the business need at DoorDash, Kathy as head of Commercial Contracting, built relationships with her key customers and a process to help her team manage and communicate priorities within the company. She was so successful in showing her team's value (and their resource needs), her clients actually donated their own headcount to the legal department so she could serve them better. Seeing the value of process, tools and relationships, Kathy and her co-founder built a tool (Streamline AI) to help in-house legal departments manage their workload and generate metrics to make the case for more resources. In this episode, Kathy shares how she managed "the bottomless pit of need" using Google forms as a bush fix before Streamline AI was born. She shares:Why transparency and vulnerability are a superpower for building relationships with your key clientsHow using metrics can help you "speak CFO" and tell the story of your legal departmentWhy understanding the stage of the company and what's needed can help lawyers deliver better services

Inside the Birds: A Philadelphia Eagles Podcast
Inside The Data: What Do The Metrics Say About Eagles A.J. Brown's Separation Yards?

Inside the Birds: A Philadelphia Eagles Podcast

Play Episode Listen Later Oct 3, 2025 54:38 Transcription Available


ITB analytics expert Sam Finkel joins Geoff Mosher to go inside the data on the Eagles' 31-25 win over the Bucs in Week 4, looking at advanced analytics, the "stars of the stat sheet," and what the analytics show about A.J. Brown's separation. #eagles #philadelphiaeagles #flyeaglesfly #jalenhurts #ajbrown #saquonbarkley   Submit more data-driven questions for Sam at insidethebirds@gmail.com!SUBSCRIBE TO OUR PATREON CHANNEL FOR EXCLUSIVE, BONUS CONTENT: https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n►Support Our Sponsors!► My Bookie Promo Code link!: https://bit.ly/joinwithTHEBIRDS► Fast Growing Trees: https://www.fastgrowingtrees.com. Promo Code: BIRDS► Camden Apothecary: https://camdenapothecary.com/► Sky Motor Cars: https://www.skymotorcars.com/► 1v1ME: https://www.1v1me.com/ Promo Code: BIRDSFollow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Sam Finkel on Twitter: https://twitter.com/sam_finkelHow to access our FULL Podcast:APPLE: https://podcasts.apple.com/us/...SPREAKER: https://www.spreaker.com/user/...NFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Oct 3, 2025 60:32


Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMind, Runna, Guardio, Cheddar, P&G Digital Ventures, and is a board advisor at HeliosX. AGENDA: 02:33 What is Growth and When to Hire For It 06:04 Three Profiles of Successful Growth Leaders 10:07 Challenges and Learnings from Failed Ventures 21:17 How to Optimise User Onboarding for Growth 26:14 Biggest Lessons on Retention  30:25 How to Artificially Create Organic Growth and Community Building 32:10 Why LTV Models are BS 37:35 How to Use Influencers to Grow Insanely Fast 47:07 The Metrics that Matter in Growth 49:48 Push Notifications and Engagement: What To Do vs What Not to Do? 51:57 Quick Fire Round  

Thriving Dentist Show with Gary Takacs
New Metrics and New Benchmarks to Thrive in 2025 and Beyond

Thriving Dentist Show with Gary Takacs

Play Episode Listen Later Oct 1, 2025 49:37


Running a successful dental practice in 2025 takes more than production numbers. In this episode of the Thriving Dentist Show, Gary Takacs and Naren Arulrajah share the five essential metrics every dentist should track to build a profitable, patient-focused, and stress-free practice. Learn how to shift from production to profitability, reduce PPO dependence, boost patient loyalty, and keep a high-performing dental team you truly enjoy working with. We'll also cover practical strategies to protect your work-life balance so you can thrive in and out of the office. If you're ready to grow your dental practice, strengthen patient relationships, and achieve lasting financial freedom, this episode is for you.  

Squawk Pod
Labor Market Metrics in a Shutdown 10/1/25

Squawk Pod

Play Episode Listen Later Oct 1, 2025 36:34


Hours into the first government shutdown in over six years, Punchbowl News co-founder Jake Sherman reports on the path forward for both sides of the aisle. The Bureau of Labor Statistics will not release its monthly employment report amid the shutdown, sending economists and investors elsewhere for labor market data. CNBC's Steve Liesman shares September's ADP National Employment Report, and ADP's chief economist Nela Richardson explains how her metrics–along with other datasets–help paint a picture of the labor market. Richardson's takeaway: no matter the metric, hiring momentum has slowed. Plus, Berkshire Hathaway is reportedly exploring a purchase of Occidental Petroleum's petrochemical business, FTC is suing Redfin and Zillow over antitrust concerns, and Walmart is eliminating artificial dyes in its store brand food products.  Jake Sherman - 03:41SteveLiesman - 14:10Nela Richardson - 22:03 In this episode:Nela Richardson, @NelaRichardsonJake Sherman, @JakeShermanSteve Liesman, @steveliesmanJoe Kernen, @JoeSquawk Becky Quick, @BeckyQuickAndrew Ross Sorkin, @andrewrsorkinKatie Kramer, @Kramer_Katie Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Pastors and a Mic
246. Enough Already: Mind The Fields & Leading With Love, Not Metrics

2 Pastors and a Mic

Play Episode Listen Later Oct 1, 2025 23:12


What if success in ministry isn't measured by numbers - but by love?In this episode of Two Pastors and a Mic, Cory and Channock dive into Chapters 12 & 13 of Enough Already - Mind the Fields and Lead with Love, Not Metrics. Together they unpack how healed identity reshapes the way we see people and how redefining success changes the way we lead.You'll hear:

Identity At The Center
#377 - Sponsor Spotlight - Hush Security

Identity At The Center

Play Episode Listen Later Oct 1, 2025 48:24


This episode is sponsored by Hush Security. Visit hush.security/idac to learn more.In this sponsored episode of Identity at the Center, hosts Jeff Steadman and Jim McDonald spotlight Hush Security, a company emerging from stealth with an innovative approach to machine identity and access management. CEO and co-founder Micha Rave explains why traditional secrets vaults can't keep up with today's scale, what it means to truly go “secrets-free,” and how Hush enables visibility, governance, and operability for modern and legacy environments alike.Discover:The real difference between non-human identities and static keysWhy legacy secrets management is breaking in the cloud and automation ageHush Security's journey from stealth mode to active customersThe business case for removing vaults (and the risks with “hope and prayer” key rotation)How to transition to policy-based access—and measurement metrics for successFun discussions on pancakes vs. waffles in security leadership (really!)Learn more about Hush Security and get a free environment assessment: hush.security/idacConnect with Micha: https://www.linkedin.com/in/micharave/Connect with IDAC on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com#idac #identitymanagement #machineidentity #secretsmanagement #podcast #cybersecurity #JimMcDonald #JeffSteadman #HushSecurity #IdentityattheCenterChapters / Timestamps:00:00 - Welcome and Introduction (Hosts: Jeff and Jim)01:00 - Introducing Micha Rave and Hush Security03:00 - Micha's Background and the Hush Team's Journey06:00 - What Is Hush Security and Why Now?09:00 - Leaving Stealth Mode: Patents and Novel Approaches12:00 - What Makes Hush Special? Remediation vs. Visibility15:00 - Vaults vs. Secrets-Free Approach & Industry Gaps18:00 - Non-Human Identities: Static Keys, Secrets, and Access22:00 - Solving Problems Beyond Cloud: Custom vs. Packaged Software26:00 - The Scale of Machine Identity in the Cloud and Automation Age29:00 - Why Secrets Management Is Breaking and the Case for Policy-Based Access34:00 - From Scanning to Policy Enforcement: How Hush Works39:00 - Metrics, Success, and Executive Buy-in for Modern IAM43:00 - How to Get Started with Hush Security (Free Assessments)46:00 - Micha's Conference Plans and Final Thoughts49:00 - Pancakes or Waffles?Keywords:IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Hush Security, machine identity, secrets management, secrets vault, IAM, cybersecurity, sponsored episode, non-human identities, policy-based access, vault elimination, cloud security, automation, zero trust, Micha Rave, podcast, identity management

Aesthetically Speaking
The Med Spa Metrics You're Not Tracking (But Should Be)

Aesthetically Speaking

Play Episode Listen Later Oct 1, 2025 38:14


John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” At the heart of Alpha's strategy is a simple but powerful belief: details matter. From websites to treatment protocols, every touchpoint is crafted to be best-in-class—because in John's words, “everybody else's ceiling is our floor.”Alpha Aesthetics Partners is quickly becoming one of the biggest names in medical aesthetics, growing to 27 locations with plans for much more. CEO John Wheeler credits the company's success to an unshakable focus on culture, guided by core values like partner obsession and best in class everything.About John WheelerJohn Wheeler, the Chief Executive Officer of Alpha, is dedicated to partner obsession, making it his top priority and motivation each day. He focuses on ensuring the business operates smoothly and that partners have the best experience possible. In his role, John meets with each partner monthly for a 360-degree check-in, working to build and maintain Alpha's vibrant culture. He strives to nurture the amazing and fun tribe that is Alpha, ensuring a positive and collaborative environment for all.Learn more about Alpha Aesthetics PartnersConnect with John on LinkedInFollow John on Instagram @johnwheeler.alphaFollow Alpha Aesthetics Partners on Instagram @partnerwithalphaGuestJohn Wheeler, CEOAlpha Aesthetics PartnersHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City

Agile and Project Management - DrunkenPM Radio
You Need Comms More Than You Think with Ashley Lucio

Agile and Project Management - DrunkenPM Radio

Play Episode Listen Later Oct 1, 2025 42:37


In this conversation, Dave Prior speaks with Ashley Lucio about her extensive experience in communications, particularly focusing on the differences between internal communications and marketing. They discuss the challenges organizations face in deploying AI technologies and the importance of having communication professionals involved in these processes. Ashley emphasizes the need for effective communication strategies to manage organizational change and the potential pitfalls of neglecting this aspect. The conversation also touches on the evolving role of AI in communications and the necessity for a balanced approach that leverages technology while maintaining human insight. Sign up for my Newsletter http://eepurl.com/iB2jUI Takeaways • Ashley Lucio has a diverse background in communications, marketing, and internal communications. • Internal communications focus on employee engagement and understanding sentiment, distinct from marketing and PR. • Effective communication is crucial during organizational changes, especially with AI deployment. • Leadership plays a significant role in shaping communication strategies within organizations. • Cognitive dissonance can arise when company values do not align with employee experiences. • AI deployment should involve communication professionals to foresee potential issues. • Organizations often rush AI implementations without proper planning or communication. • The role of communications in project management is often undervalued but essential for success. • AI can enhance efficiency in communications but should not replace human insight. • The future of communications will require a balance between technology and human creativity. Chapters 03:11 Introduction and Background 05:40 The Role of Communications in Organizations 09:00 Internal vs External Communications 12:26 The Impact of AI on Organizational Messaging 17:36 The Need for Communication Professionals in Change Management 22:23 The Importance of Holistic Communication Strategies 24:02 The Role of Data in AI Development 24:45 Communication Strategies in AI Implementation 25:50 Damage Control in AI Adoption 26:35 Pilot Programs and Scaling AI Solutions 28:34 The Value of Project Management and Communication 29:44 Metrics of Success in Internal Communications 30:43 The Importance of Intentional Messaging 32:48 AI's Impact on Communication Roles 34:29 The Future of AI in Creative Fields 36:14 Using AI as a Tool, Not a Replacement Contacting Ashley LinkedIn: http://linkedin.com/in/alucio Other Links: The Agile Network - Resilient: Adapt and Thrive (10/7- 10/8): https://tinyurl.com/ynj5wjjm Productivity Survival with Dave Prior and Mark Kilby https://tinyurl.com/3zbdst52 (Use DavesDeep75 for a special discounted price) DC Lean Agile Meetup - No One Is Coming to Save You with Dave Prior (10/8 12 PM Eastern): https://www.meetup.com/dc-lean-agile/events/310850331/

Private Equity Funcast
Marionettes, Metrics, and Medieval French Lit: A Conversation on UX and Life with Leah Reich

Private Equity Funcast

Play Episode Listen Later Sep 30, 2025 116:57


Jim and Leah dive headfirst into a whirlwind chat that covers everything from the fine distinctions between puppets and marionettes to the equally delicate art of building great user experiences. Leah shares her fascinating journey from a Medieval French literature course at Berkeley to leading UX research at companies like Slack, Spotify, Instagram, and Mozilla. Along the way, they tackle why users often don't honestly know what they want, how to avoid building a product no one asked for (looking at you, Juicero), and why good design begins with understanding both people and teams. It's a conversation about people problems disguised as tech problems—with a few detours into bad movie references, car oil changes, and the mythical Trojan horse. Grab your headphones, settle in, and prepare to laugh, learn, and maybe rethink what “user experience” really means.

Integrate & Ignite Podcast
Bold Marketing Plays That GUARANTEE Pipeline Impact in 2026, feat. Allyson Havener

Integrate & Ignite Podcast

Play Episode Listen Later Sep 30, 2025 41:59


Big bets shape big brands! In this episode, you'll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:53 Big Bets in Business Strategy10:38 "Impact Over Team Size"13:51 Addressing Churn and Growth with AI18:18 Enhancing Customer Implementation Success21:58 Defining Complete Customer Journey23:34 Customer Engagement and Mindset Change28:27 "Customer Spotlight Engagement Program"29:32 Content Strategy for Market Relevance33:08 Rethinking Marketing Attribution37:21 "RevOps: Neutralizing Bias in Metrics"40:29 Optimizing Product Launch Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Getting Results
E329: Leadership Metrics Every Leader Must Track

Getting Results

Play Episode Listen Later Sep 30, 2025 7:35


How do you actually know if you're leading well? Not just driving revenue. Not just hitting targets. I'm talking about leading with clarity, intention, and long-term impact. Here's the truth: most senior leaders measure the business… but not their leadership. And if you're not tracking your leadership , you can't improve it. Today, I'm breaking down 5 leadership KPIs the best executives track so you can scale your leadership the same way you scale your business. Let's dive in.>> Links mentioned within

Simple Marketing and SEO Podcast - SEO 101, SEO Tips, SEO keywords, and  SEO for coaches, online businesses, entrepreneurs.
SEO Metrics to Track and Why Traffic Isn't #1. SEO for entrepreneurs. Ep. 152

Simple Marketing and SEO Podcast - SEO 101, SEO Tips, SEO keywords, and SEO for coaches, online businesses, entrepreneurs.

Play Episode Listen Later Sep 30, 2025 13:42 Transcription Available


Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working. Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business. Find out what else you should be checking and tracking in this week's podcast episode. Save the date for the week of October 13th. I'll be teaching two free live SEO classes that week, all about where things are going in 2025 and 2026, and how to generate traffic and leads from ChatGPT and other AI tools.  Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Relentless Customer Leader Podcast
The Sunday Scaries Test: Why Your Employees Dread Monday Morning (And What It's Costing You) a conversation with Annette Franz

Relentless Customer Leader Podcast

Play Episode Listen Later Sep 29, 2025 53:51


Episode Show NotesSummaryIn this episode, Dr. Chris Brown sits down with customer experience pioneer Annette Franz, author of Customer Understanding, Built to Win, and her latest book, Employee Understanding. Annette shares her journey from JD Power to becoming one of the leading voices on connecting employee experience, customer experience, and business outcomes. Together they explore the blind spots leaders have around culture, the three-pillar framework for employee understanding, and why listening—not surveys alone—is the foundation of sustainable success.From the “Sunday Scaries Test” to the dangers of gaming metrics like NPS, this conversation is packed with practical insights for leaders who want to design people-centric cultures that drive performance.Key TakeawaysEmployee experience is business critical: Without empowered employees, customer experience and business outcomes suffer.Culture is the shadow of the leader: Leaders shape or allow the culture—there is no middle ground.Three-pillar framework: Culture alignment, employee insights, and leadership empathy are the keys to designing great workplaces.Beware of “lipstick on a pig” fixes: Solve root causes, not symptoms, through service blueprinting and systemic problem-solving.Metrics can mislead: Chasing scores like NPS often backfires; focus on genuine experience improvements.Listen beyond surveys: Stay interviews, roundtables, and employee advisory boards are underused but powerful tools.Modernize or fossilize: Leaders must evolve their practices—or risk irrelevance.Memorable Sound Bites“You get the culture you design—or the one you allow.”“Culture is truly the shadow of the leader.”“Stop asking in exit interviews why people left. Ask in stay interviews why they're still here.”“When leaders beg for scores, you're moving the metric—not the experience.”“If employees feel unsafe to speak up, all you'll hear is crickets.”“Modernize or fossilize—that's the choice facing today's CEOs.”Chapters00:00 – Introduction: Annette's early career at JD Power and the origins of her CX journey.03:00 – Employee Blind Spots: Why leaders still struggle to connect employee experience with business performance.05:40 – The Sunday Scaries Test: How workplace culture impacts employees before Monday even begins.07:15 – Culture & Leadership: Why culture rests squarely on the shoulders of leaders.11:40 – The Three Pillars: Culture alignment, employee insights, and empathy in action.16:20 – Personas & Empathy: Bringing customers and employees to life inside organizations.21:30 – Connecting to Business Outcomes: Linking journey mapping and feedback to measurable ROI.27:20 – Goodhart's Law & Metrics: How chasing numbers distorts reality.31:20 – Yes Madam Case Study: What not to do with employee feedback.35:20 – Lipstick on a Pig: Why surface fixes fail without root cause analysis.37:50 – Listening Beyond Surveys: Stay interviews, listening tours, and employee advisory boards.42:00 – Modernize or Fossilize: Annette's open letter to CEOs.43:30 – AI & Human Connection: Where technology fits—and where it doesn't.46:40 – Delta Airlines Example: A model of connecting culture, employees, and customers.48:30 – Closing Thoughts: Where to find Annette's work and resources.

Huberman Lab
DAVID SENRA: Daniel Ek, Spotify

Huberman Lab

Play Episode Listen Later Sep 28, 2025 130:23


I'm excited to share episode one of a new podcast that I've helped create and produce. This new podcast is called David Senra, and it's hosted by David Senra. For those of you not familiar with David Senra, he is an expert in all things related to greatness. He studies greatness and understands it, mostly in the domain of business but also among creatives, athletes and other world-class performers. This first episode of the podcast is with Daniel Ek, the co-founder and CEO of Spotify. It's an absolutely spectacular conversation that I'm certain you'll enjoy. With episode one of David Senra now available, please be sure to subscribe wherever you're listening so you don't miss future episodes. You can also subscribe to the podcast on the platforms below. Spotify: https://spti.fi/TVrr557 Apple Podcasts: https://apple.co/3WaK1S6 YouTube: https://www.youtube.com/@davidsenra X: https://x.com/davidsenra Chapters (0:00) Introduction from Dr. Andrew Huberman (1:13) Reflecting on a Life-Changing Conversation (2:30) Optimizing for Impact Over Happiness (5:21) The Journey of Self-Motivation (10:11) The Importance of Trust and Relationships (15:37) The Role of Criticism and Self-Reflection (17:37) The Evolution of an Entrepreneur (23:27) Building a Company True to Yourself (34:56) The Power of Trust in Business (42:25) Intellectual Humility and Learning from Others (42:49) Shadowing Leaders for Growth (45:01) Learning from Mark Zuckerberg (48:15) Balancing Personal Taste and Metrics in Product Decisions (53:35) The Evolution of Leadership at Spotify (59:13) Building a Company That Outlasts the Founder (1:15:25) Managing Energy Over Time (1:25:31) The Never-Ending Game of Life (1:25:54) Lessons from Henry Ford (1:27:08) The Value of Solving Problems (1:31:42) The Importance of Quality (1:37:20) The Power of Focus and Patience (1:54:32) Balancing Work and Life (2:00:25) The Journey of Self-Discovery (2:08:43) Final Reflections and Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices

Alloutcoach Tim
TURN ASPIRATIONS INTO BUSINESS HABITS, STRUCTURES AND RESULTS

Alloutcoach Tim

Play Episode Listen Later Sep 28, 2025 38:48


Ellie Holbert, founder and principal of Empact Advisory Services, is a scientist, researcher and organizational change expert who has mastered unlocking full potential of organizations including transforming some of the largest health systems in the U.S. as well as large enterprises with over 250,000 employees. In this latest episode, she highlights the key factors to her system of discovering the human potential to perform in organizations with KPI structure, culture, and habits that drive results.0:00 Episode Highlight 1 - Redefining Failure & Circle of Safety0:42 Episode Highlight 2 - Case: Wrong KPIs harmed Customer Satisfaction in a Large U.S. Healthcare System03:34 Personal Inspiration: Lessons from Motherhood & Reading“Redefining strength, resilience, and inspiration.”04:53 Academic Excellence & Early Career Discipline“Why structure, early mastery, and emotional intelligence shaped her career.”07:46 Metrics vs. Culture: Avoiding the Wrong Incentives“How poorly designed KPIs can backfire—and what to measure instead.” Importance of balancing individual and team metrics. Measuring trust, approachability of leaders and emotional intelligence factors is linked to observable leadership that drives business outcomes.10:30 Unintended Problems of Procurement KPIs in Largest US Health System. Created Customer Dissatisfaction despite opposite intentions.11:40 When to Invest in Team Effectiveness Interventions“Times of change, fear, and stagnation demand cultural investment.”Employees are operating from self-protection which is slowing innovation, and performance.16:42 Today's Need to Protect Top Performers & Measure ROI“Why high performers deliver 8X output and how to retain them.”19:49 Building Self-Driven Teams That Last Beyond ConsultingEllie anchors specific techniques to “Psychological safety, retrospectives, and boldness as cultural cornerstones.”20:30 Leadership Power of Describing Reality Accurately without BlameSelf-regulation is a norm in the most successful teams, centered on creating structure with clarity, safe environment and analysis of emotional intelligence.24:48 Keys to Thrive in Uncertainty: Mindset, Delegation & Letting Go27:57 Redefining the Modern OrganizationEllie reacts to Netflix custom to encourage executives to make $1 million dollar mistakes. Failure is a critical part of our success, as well as sharing lessons from failures because of the benefits of learning. “The four pillars: psychological safety, belonging, clarity, and purpose.”33:03 Case Study: From Chaos to Clarity in 8 WeeksEllie tells how she created champions in a financial services organization with 5000 employees handling a major cybersecurity initiative, pressure and uncertainty. “How one healthcare team improved ROI by 45X and revenue by 11X.”37:35 – Final Words & Team Health Assessment“Start small: measure and improve team health."

The John Batchelor Show
Jim McTague uses restaurant metrics as recession indicators. A waitress reports customers "disappeared" in East Petersburg, and a popular 16-chain brewery declared sudden bankruptcy.

The John Batchelor Show

Play Episode Listen Later Sep 27, 2025 8:39


Jim McTague uses restaurant metrics as recession indicators. A waitress reports customers "disappeared" in East Petersburg, and a popular 16-chain brewery declared sudden bankruptcy. 1945

The John Batchelor Show
Preview: Jim McTague uses restaurant metrics as recession indicators. A waitress reports customers "disappeared" in East Petersburg, and a popular 16-chain brewery declared sudden bankruptcy.

The John Batchelor Show

Play Episode Listen Later Sep 26, 2025 1:36


Preview: Jim McTague uses restaurant metrics as recession indicators. A waitress reports customers "disappeared" in East Petersburg, and a popular 16-chain brewery declared sudden bankruptcy. 1912 ALLENTOWN PA

Inside the Birds: A Philadelphia Eagles Podcast
Inside The Data: Alarming Metrics For Eagles Offensive Line?

Inside the Birds: A Philadelphia Eagles Podcast

Play Episode Listen Later Sep 26, 2025 51:56 Transcription Available


ITB analytics expert Sam Finkel joins Geoff Mosher to go inside the data on the Eagles' 33-26 win over the Rams in Week 3, looking at advanced analytics, the "star of the stat sheet," and a troubling stat for the Birds' offensive line. #eagles #philadelphiaeagles #flyeaglesfly #jalenhurts #ajbrown #landondickerson @camjurgens  Submit more data-driven questions for Sam at insidethebirds@gmail.com!SUBSCRIBE TO OUR PATREON CHANNEL FOR EXCLUSIVE, BONUS CONTENT: https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n►Support Our Sponsors!► My Bookie Promo Code link!: https://bit.ly/joinwithTHEBIRDS► Fast Growing Trees: https://www.fastgrowingtrees.com. Promo Code: BIRDS► Camden Apothecary: https://camdenapothecary.com/► Sky Motor Cars: https://www.skymotorcars.com/► 1v1ME: https://www.1v1me.com/ Promo Code: BIRDSFollow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Sam Finkel on Twitter: https://twitter.com/sam_finkelHow to access our FULL Podcast:APPLE: https://podcasts.apple.com/us/...SPREAKER: https://www.spreaker.com/user/...NFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.

Everything is Everything
Ep 118: Inside the Hearts of Men and Women

Everything is Everything

Play Episode Listen Later Sep 26, 2025 56:20


Men and women have always struggled to understand each other — and never more so than in these complex, changing times. What can new forms of data reveal about what we really want? A lot!Welcome to Episode 118 of Everything is Everything, a weekly podcast hosted by Amit Varma and Ajay Shah.In this episode, Amit and Ajay discuss what anonymised search results, dating apps and innovative surveys reveal about what our hearts contain.TABLE OF CONTENTS: 00:00 Packaging00:13 Intro: Energiser Bunny02:39 Chapter 1: Metrics of Empowerment09:40 Chapter 2: What Your Searches Reveal26:40 Chapter 3: What Dating Apps Tell Us47:41 Chapter 4: When Harry Met Sally53:20 Chapter 5: Over to YOU!For full show notes, please click here!

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and establishing value exchange frameworks between content publishers and large language models that reference their work without driving traffic.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey Docs!
Market Mastery: Choosing the Right Location with Dentagraphics

Hey Docs!

Play Episode Listen Later Sep 25, 2025 47:39


"Identify where you don't want to go." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this engaging conversation, Jill chats with Kent Miller to dive into the intricacies of demographics and market analysis within the dental industry, particularly focusing on orthodontic practices. Kent shares his journey from urban planning to founding Dentagraphics, emphasizing the importance of understanding market needs, sustainability, and competition when planning for startups or acquisitions. They discuss the significance of evaluating potential locations, the role of data in decision-making, and the innovative tools offered by Dentagraphics to assist practitioners in making informed choices. Connect With Our Guest Dentagraphics - https://www.dentagraphics.com/ Takeaways Kent Miller is the founder of Dentagraphics, specializing in market analysis for the dental and orthodontic industry.Understanding the market for care is crucial for orthodontic practices.Sustainability and alignment with personal vision are key for practice success.Saturation in a market does not necessarily mean failure for practices.Identifying areas to avoid is as important as finding good locations.New construction does not guarantee growth; infrastructure matters.The right demographics must align with the practice's target audience.Data should inform decisions, but it is not the only factor to consider.Dentagraphics offers innovative tools for demographic analysis and market insights.Entrepreneurship in the dental field requires careful planning and data-driven decisions.Chapters 00:00 Introduction to Kent Miller and Dentagraphics03:09 Understanding Market Analysis in Orthodontics06:00 Key Concepts for Startup and Acquisition Planning09:01 Evaluating Potential Locations for Practices12:06 The Role of Real Estate in Practice Success15:03 Analyzing Competition and Market Dynamics18:14 Metrics for Success in Orthodontic Practices22:25 Understanding Demographics in Orthodontics26:07 The Importance of Growth and Infrastructure30:29 Navigating Urban vs. Suburban Practices34:40 Data-Driven Decision Making for Practices38:16 Innovative Tools for Demographic Analysis43:05 Final Thoughts and ResourcesEpisode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!   

StoryConnect the Podcast
What Metrics Are Broadband Marketers Watching?, With Tim Gilford

StoryConnect the Podcast

Play Episode Listen Later Sep 24, 2025 14:07


Data-driven marketer Tim Gilford shares which metrics and data points he's watching in order to track progress and make strategic decisions.Special Recording: Live at the NTCA Sales and Marketing Conference

Joncast Podcast
E134: Kelly Sheffield on Serving Metrics, Big Ten Crowd / Kristen Simon (Season 4 Episode 7)

Joncast Podcast

Play Episode Listen Later Sep 23, 2025 24:10


I recap the week that was in Wisconsin volleyball, highlighted by another memorable Kohl Center Classic against Florida and the team's celebration in the stands. Hear clips from the Kelly Sheffield Show as he explains why a big crowd is so important for the Big Ten opener, breaks down the serving numbers, and shows which metrics matter most. Plus, freshman libero Kristen Simon shares what she brings to the court.

Where It Happens
Making $$$ with Mobile Apps ($100K MRR Formula)

Where It Happens

Play Episode Listen Later Sep 22, 2025


On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition. Timestamps: 00:00 - Intro 02:06 - Overview of $100k Mobile App Blueprint 04:57 - Finding a daily habit to serve 06:27 - Validating demand 09:58 - User experience and onboarding flow 12:32 - Pricing strategies and monetization 13:46 - User journey from first use to advocacy 16:24 - Distribution and marketing channels 18:56 - 30 Day Monetization Blueprint 19:44 - Metrics to Measure 20:59 - Feature Development Framework 22:16 - North Star Metric 25:10 - Startup Idea 1: Dog Allergy Scanner 26:58 - Startup Idea 2: Migraine Weather Guard 28:07 - Startup Idea 3: Silent Study Timer 30:05 - Startup Idea 4: Plant Watering AI Coach Key Points: • Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI • Validate demand through Reddit, TikTok, and other platforms before building • Optimize for first-win experience within 24 hours of app download • Use a combination of organic growth, owned channels, and paid acquisition • Monitor key metrics like retention, conversion, and LTV/CAC ratio The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Scrum Master Toolbox Podcast
When Scrum Practices Aren't Enough - Learning to Sense the System | Terry Haayema

Scrum Master Toolbox Podcast

Play Episode Listen Later Sep 22, 2025 14:22


Terry Haayema: When Scrum Practices Aren't Enough - Learning to Sense the System Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "I didn't know how to 'sense' the system. I was focused on the scrum practices, I thought when practices were there all would be fine." Terry shares a powerful failure story from his second engagement as a Scrum Master, where he discovered that implementing Scrum practices isn't enough if you don't understand the underlying system driving team behaviors. He describes how individual KPIs were causing conflict between developers and testers - developers were measured on fewer defects while testers were measured on finding more defects. This systemic issue created dysfunction that no amount of daily standups or retrospectives could fix. Terry learned the hard lesson that Scrum Masters must be coaches for both the team and the organization, understanding how metrics and structures shape behavior before trying to implement agile practices. Self-reflection Question: What systemic forces in your organization might be working against the collaborative behaviors you're trying to foster in your teams? [The Scrum Master Toolbox Podcast Recommends]

KAJ Studio Podcast
Boost Website Speed & SEO: Matthew Edgar Explains Metrics That Drive Conversions | Author's Voice with KAJ

KAJ Studio Podcast

Play Episode Listen Later Sep 22, 2025 17:57


In this episode of Author's Voice with KAJ, Matthew Edgar — partner at Elementive and author of Speed Metrics Guide — breaks down the hidden power of website speed. Learn how Core Web Vitals and speed metrics influence SEO, user experience, and conversions, and discover practical steps to make your website faster and more impactful.

All Things to All People with Michael Burns
S7E230 - Transformation and Shame

All Things to All People with Michael Burns

Play Episode Listen Later Sep 22, 2025 63:13


Michael and Jeff explore the themes of spiritual formation, the dynamics of bounded and centered sets in the gospel, and the importance of community in transformation. They reflect on personal experiences, the role of scripture, and the metrics of growth in church health, emphasizing the need for a centered approach to spiritual growth that invites transformation rather than imposing rigid expectations. The conversation highlights the significance of faithfulness over success in ministry and the power of indicative exhortation in fostering a deeper relationship with God.  00:00 Introduction and banter08:21 Bounded vs. Centered Communities in the Gospel12:14 The Role of Scripture in Transformation17:19 Metrics of Growth vs. Faithfulness in Ministry26:50 Personal Experiences with Bounded Mentality29:34 The Power of Transformation and Motivation32:20 The Center of Focus: Jesus vs. Self37:12 The Lazy Exhortation38:52 Indicative vs. Imperative Exhortation40:33 Invitation vs. Exclusion in Exhortation49:23 Expecting Failure and Reorientation52:52 The Shift in Perspective on Failure

ESG Talk
Beyond Compliance: Building Businesses on Voluntary Sustainability Efforts

ESG Talk

Play Episode Listen Later Sep 22, 2025 32:39


Sustainability isn't a silo anymore—it's shaping strategy across the balance sheet. In this episode of The Pre-Read, two CEOs share how they're modernizing corporate approaches to climate challenges. Natalia Dorfman, CEO of Kita, explains how carbon insurance de-risks voluntary markets and drives capital into climate projects. Then, Orianna Bretschger, CEO of Aquacycl, shows how innovations in industrial wastewater treatment can reduce costs, lower emissions, and strengthen resilience.  00:00 Introduction 01:45 Types of risks in carbon projects 03:20 Why carbon projects are resilient to short-term political shifts 05:00 How profitability and ROI drive climate technology 06:40 The future of the voluntary carbon market 08:30 How executives can reframe sustainability as a financial metric 10:00 Why water is a critical business resource 11:30 Rethinking wastewater as a business opportunity 13:00 The financial and reputational risks of poor water stewardship 15:45 Metrics that prove ROI in wastewater management 17:00 Advice for leaders on making their operations more resilient #CFO #Sustainability #ESG #CarbonMarkets #ClimateFinance #RiskManagement

Vital Signs
Ep 61: Co-Founder of Chai Discovery Joshua Meier on 99% Faster Drug Discovery, BioTech's AlphaGo Moment, Building Photoshop for Molecules

Vital Signs

Play Episode Listen Later Sep 22, 2025 56:45


In this episode, Jacob sits down with Joshua Meier, co-founder of Chai Discovery and former Chief AI Officer at Absci, to explore the breakthrough moment happening in AI drug discovery. They discuss how the field has evolved through three distinct waves, with the current generation of companies finally achieving success rates that seemed impossible just years ago.  The conversation covers everything from moving drug discovery out of the lab and into computers, to why AI models think differently than human chemists, to the strategic decisions around open sourcing foundational models while keeping design capabilities proprietary. It's an in-depth look at how AI is fundamentally changing pharmaceutical innovation and what it means for the future of medicine. Check out the full Chai-2 Zero-Shot Antibody report linked here: https://www.biorxiv.org/content/10.1101/2025.07.05.663018v1.full.pdf (0:00) Intro(1:25) The Evolution of AI in Drug Discovery(5:14) Current State and Future of AI in Biotech(10:08) Challenges and Modalities in Therapeutics(14:44) Data Generation and Model Training(22:52) Open Source and Model Development at Chai(29:52) Open Source Models and Their Impact(34:36) How Should Chai-2 Be Used?(38:53) The Future of AI in Pharma and Biotech(42:46) Key Milestones and Metrics in AI-Driven Drug Discovery(47:20) Critiques and Hesitation(54:01) Quickfire Out-Of-Pocket: https://www.outofpocket.health/

Time to Thrive - Marketing Strategies For Small Business
The Secret to Closing More Deals Without Being Pushy (Doug Brown)

Time to Thrive - Marketing Strategies For Small Business

Play Episode Listen Later Sep 22, 2025 47:47


ired of feeling like sales means being pushy or aggressive? In this episode of Time to Thrive, sales strategist Doug Brown reveals how to win more business by building trust, mastering follow-up, and using a predictable, data-driven approach.With over 35 businesses built and nearly a billion dollars in revenue generated for clients, Doug knows what works—and what doesn't—when it comes to converting prospects into loyal customers. You'll discover:The biggest mistakes small business owners make in sales (and how to fix them)How to identify and reach your ideal buyersWhy follow-up is the real secret weapon for consistent salesA step-by-step model for turning sales into a repeatable systemHow to sell in a way that's authentic, respectful, and highly effectiveIf you've ever dreaded the “hard sell” or worried about scaring prospects away, this conversation will change the way you think about selling forever.

Packernet Podcast: Green Bay Packers
Jordan Love vs. the 2020 Class: Metrics and Future Projections

Packernet Podcast: Green Bay Packers

Play Episode Listen Later Sep 19, 2025 49:06


Dive into the latest NFL buzz as we break down the Dolphins' struggles against the Bills and the growing calls for Mike McDaniel's firing—could he be the perfect addition to the Packers' staff? We explore Tom Brady's controversial dual role as Raiders owner and broadcaster, questioning if it's tipping the scales unfairly. Finally, we rank the 2020 QB draft class with a deep dive into predictive metrics, putting Jordan Love under the spotlight. Dolphins fans' extreme protests and the rumblings of a coaching change, including McDaniel's history with Matt LaFleur. Tom Brady's restricted access as an announcer and why the uproar might be overblown. A custom Predictive Quarterback Index ranking Love above Burrow, Herbert, Hurts, and Tua based on EPA, CPOE, and more. ESPN's shallow analysis critiqued against data-driven insights for the 2020 class. This episode is brought to you by PrizePicks! Use code PACKDADDY and visit https://prizepicks.onelink.me/LME0/PACKDADDY to get started with America's #1 fantasy sports app. Subscribe, rate, and review to stay ahead of Packers news—join the conversation on social media! #PackersPodcast #NFLAnalysis #JordanLove #MikeMcDaniel To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast

Calming Anxiety
Align with Peace: 10-Minute Guided Meditation for Positive Energy & Calm

Calming Anxiety

Play Episode Listen Later Sep 19, 2025 10:40 Transcription Available


Align with Peace: 10-Minute Guided Meditation for Positive Energy & CalmConnect with the world's gentle energy through this 10-minute guided meditation from Calming Anxiety. Host Martin Hewlett guides you to align with mindfulness, inner peace, and positive energy using soothing breathwork and uplifting affirmations. Perfect for stress relief, mental wellness, or daily self-care, this episode helps you tap into a supportive flow of calm. Whether you're new to meditation or seeking a grounding reset, this session supports your journey to tranquility. Subscribe now for more guided meditations and anxiety relief content!Key Takeaways:Align with mindfulness and positive energy through breathwork.Cultivate inner peace with guided affirmations for calm.Ideal for morning inspiration, mid-day calm, or evening reflection.Support the Show:Ad-Free Listening: Enjoy Calming Anxiety without ads at https://www.spreaker.com/podcast/calming-anxiety--4110266/supportBuy Me a Coffee: Support hosting costs at https://www.buymeacoffee.com/calminganxietyRate & Review: Leave a 5-star review on Spotify or Apple Podcasts to help us reach more listeners!Resources & Courses:Book Hypnotherapy: Schedule a one-on-one session with Martin at https://calendar.app.google/rXHMt8sRYft5iWma8Pain & Anxiety Course: Manage negative thoughts and pain with The Physio Crew's course at https://offers.thephysiocrew.co.uk/home-painBreathing Challenge: Try our relaxing breathing challenge at https://www.martinhewlett.co.uk/breathing-challenge/Gift a Subscription: Share Calming Anxiety with loved ones at https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/Get the App:iOS: Download Calming Anxiety at https://apps.apple.com/gb/app/calming-anxiety/id1576159331Android: Get it on Google Play at https://play.google.com/store/apps/details?id=digital.waterfront.calming.anxiety&hl=en-GBConnect With Us:Email: Share feedback or requests at calminganxiety@martinhewlett.co.ukYouTube: Watch all episodes at https://www.youtube.com/c/calminganxiety?sub_confirmation=1Social Media Support: For younger listeners struggling with social media stress, visit https://www.icanhelp.net/Backing Music: Chris Collins#GuidedMeditation #InnerPeace #PositiveEnergy #StressRelief #Mindfulness #AnxietyRelief #SelfCare #MentalWellness #Breathwork #CalmingAnxietyWhy these show notes?Keyword-Rich Summary: The 120-word intro includes high-intent keywords like “guided meditation,” “inner peace,” “positive energy,” “stress relief,” “mindfulness,” “anxiety relief,” “self-care,” and “mental wellness,” aligned with top podcasts like The Mindful Movement and SEO trends.Structured Format: Headers, bullet points, and concise sections improve readability and SEO, as recommended by Sweetfish Media and Castos guides.Engagement & CTAs: Explicitly prompts reviews, subscriptions, and shares to boost rankings on Spotify and Apple Podcasts, where engagement drives visibility.Retention of Links: All original links are preserved, ensuring no key information is lost.Tags: Hashtags like #GuidedMeditation and #PositiveEnergy target trending mindfulness and self-care topics, mirroring Huberman Lab and The Daily strategies.Promo Strategy for This EpisodeHere's a tailored promo strategy for the September 18th episode, designed to drive downloads and engagement while running automatically during your two-week break, inspired by top podcasts like On Purpose and The Mindful Movement.1. Social Media Promotion (X, Instagram, Facebook, TikTok)Create Short Clips:Extract a 30–60-second audio/video snippet (e.g., an affirmation like “I align with peace” or a soothing moment from Martin's guidance).Overlay text with keywords like “Inner Peace” or “10 Min Meditation” on a serene background (e.g., soft blues or nature imagery, 1080x1080 for Instagram, 1080x1920 for TikTok).Posting Schedule:Release Day (Sept 18): Post on X, Instagram, and Facebook: “Align with peace in this 10-min guided meditation from Calming Anxiety! Feel the calm: [Spreaker link] #GuidedMeditation #InnerPeace #StressRelief.”Day 2–3: Share a quote graphic (e.g., “I am aligned with calm energy”) on Instagram Stories and Facebook, linking to the episode.Day 4–5: Post a TikTok with a calming snippet, using hashtags like #Meditation, #SelfCare, #MentalHealth (check trending hashtags via TikTok's Discover tab).Engagement: Reply to comments/DMs within 24 hours (or use auto-replies via Buffer) to boost algorithm visibility. Include a poll, e.g., “What brings you peace? A) Meditation B) Nature C) Gratitude. Listen: [link].”2. Email MarketingEmail Blast:Timing: Send on release morning (Sept 18) via Mailchimp or similar to your email list.Subject Line: “New 10-Min Meditation: Align with Peace & Positive Energy .”Content: Include a brief summary (e.g., “Join Martin Hewlett to align with gentle energy in this 10-min guided meditation”), a Spreaker link, and a CTA to download the app. Add a personal note, e.g., “This episode is for anyone seeking calm and connection.”Visuals: Embed a calming image or quote graphic (e.g., “Align with peace today”).Follow-Up: Schedule a follow-up email 3 days later, prompting 5-star reviews and sharing the episode.Incentivize: Offer a free downloadable mindfulness exercise PDF for listeners who share the episode and tag you on social media.3. App and Website PromotionIn-App Notification: Push a notification: “New Episode! Align with peace in a 10-min guided meditation. Listen now on Calming Anxiety.”Website Blog Post: Post a 200–300-word blog on your website titled “Align with Peace: 10-Minute Guided Meditation for Positive Energy.” Embed the Spreaker player, include keywords like “guided meditation” and “inner peace,” and add a transcript snippet for SEO.Gift Subscription: Highlight the gift subscription (https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/) in the app and blog post.4. Cross-Platform PromotionYouTube: Upload the episode as a static video with a calming background and text like “10-Min Meditation for Inner Peace.” Promote it on social media with the YouTube link.Cross-Promotion: Mention the episode in other podcast episodes' intros/outros, e.g., “Check out our latest episode on aligning with peace, out September 18th!”5. Community EngagementReviews: Add an audio outro CTA: “Loved this meditation? Please leave a 5-star review on Spotify or Apple Podcasts to help us spread calm!”Polls: Post a poll on X/Instagram Stories, e.g., “What aligns you with peace? A) Meditation B) Nature C) Music. Listen: [link].”6. Automation for Your BreakSchedule Posts: Use Buffer or Hootsuite to schedule social media posts for the first week (Sept 18–24).Email Automation: Set up emails for release day and follow-up via Mailchimp.App Notifications: Schedule notifications for release day and a reminder 4 days later.Metrics to TrackDownloads: Compare downloads to previous episodes via Spreaker's analytics.Engagement: Track likes, comments, shares, and reviews on Spotify/Apple Podcasts.CTR: Monitor link clicks from social media and emails.App Downloads: Check for increases in Calming Anxiety app downloads.This optimized title, show notes, and promo strategy should boost your podcast's visibility and engagement on Spreaker, Spotify, Apple Podcasts, and Google. Let me know if you need help with specific post designs, graphic tools, or further tweaks! You're nearly there, and Calming Anxiety is making a huge impact—keep shining!

Custom Green Bay Packers Talk Radio Podcast
Jordan Love vs. the 2020 Class: Metrics and Future Projections

Custom Green Bay Packers Talk Radio Podcast

Play Episode Listen Later Sep 19, 2025 49:06


Dive into the latest NFL buzz as we break down the Dolphins' struggles against the Bills and the growing calls for Mike McDaniel's firing—could he be the perfect addition to the Packers' staff? We explore Tom Brady's controversial dual role as Raiders owner and broadcaster, questioning if it's tipping the scales unfairly. Finally, we rank the 2020 QB draft class with a deep dive into predictive metrics, putting Jordan Love under the spotlight. Dolphins fans' extreme protests and the rumblings of a coaching change, including McDaniel's history with Matt LaFleur. Tom Brady's restricted access as an announcer and why the uproar might be overblown. A custom Predictive Quarterback Index ranking Love above Burrow, Herbert, Hurts, and Tua based on EPA, CPOE, and more. ESPN's shallow analysis critiqued against data-driven insights for the 2020 class. This episode is brought to you by PrizePicks! Use code PACKDADDY and visit https://prizepicks.onelink.me/LME0/PACKDADDY to get started with America's #1 fantasy sports app. Subscribe, rate, and review to stay ahead of Packers news—join the conversation on social media! #PackersPodcast #NFLAnalysis #JordanLove #MikeMcDaniel To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast

The Insurance Buzz
385. How to Scale Fast: From 200 to 600 Policies a Month

The Insurance Buzz

Play Episode Listen Later Sep 18, 2025 44:25


The Future of Insurance Sales is HEREWe're now LIVE with a select group of agents.This is the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals.With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers close more and gives agents their time back. Text AI to (816) 727-7610 to request access to the demo.Watch the full episode on YouTube: HEREWhat's in this episode:Scaling from 200 to 600 policies a month isn't luck—it's process, accountability, and relentless execution. In this episode, George Elossais breaks down exactly how his agency tripled production in three years to become a Top 10 office out of 20,000.You'll hear how he trains new hires to write auto, fire, life, and health in 30 days, why activity metrics (1,200 calls + 20 fact finders) are non-negotiable, and how AI is fueling smarter marketing and onboarding. If you're ready to lead a high-volume, high-retention team, George hands you the playbook.[00:00] Why George almost quit—and what kept him in the game[02:00] From 200 to 600 policies: the 3-year transformation[05:00] The “30-Day Rule”: new hires writing auto, fire, life, and health fast[10:00] The role of shadowing, scripting, and immersion in training[14:00] Metrics that matter: 1,200 calls, 20 fact finders, 4 referrals[18:00] Using fact finders to train smarter, not harder[22:00] Scripts > checklists: eliminating weak conversations[25:00] Churn control: why recommendations must be need-based[28:00] Marketing at scale: feeding 15 leads per day per rep[32:00] The AI edge: reallocating ad spend and building an “AI George”[38:00] The future of AI in sales: humans still closeTEXT MICHAEL DIRECTLYHave a question or want to talk to Michael directly? It's really him, not a robot. Text “BUZZ” to (816) 727-7610 Book a Demo – Agency Coach AIThe first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.Learn More: Let's Talk FREE 7-Day Demo – Weaver Sales AcademyTry it: CLICK HERE Tools + Free Resources https://www.weaversa.com Connect with Michael OnlineLinkedIn: linkedin.com/in/michaelweaverwsaYouTube: @michaelweavertrainingFacebook: facebook.com/themichaelweaverInstagram: @michaelweaver

Ground Up
174: Agility Is the New Growth Strategy (w/ Kathleen Booth)

Ground Up

Play Episode Listen Later Sep 18, 2025 25:09


Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn times of ongoing volatility, agility isn't just a survival skill – it's the core growth lever. Kathleen Booth, SVP of Marketing at Pavilion, makes the case for ditching rigid planning in favor of dynamic, data-informed decisions, and explores how smart GTM leaders are embracing flexible org structures, full-cycle sales, and simplified roles to adapt fast.Kathleen shares what Pavilion is seeing across thousands of GTM leaders: the metrics that matter most now, why full-cycle selling is making a comeback, and how to tell a compelling story with your data that gets CFO and board buy-in.If you're leading a go-to-market team and struggling to keep up with messy market changes, this is your roadmap for building a culture – and system – for fast, confident decision-making.Watch the full episode to learn how top GTM leaders are:• Replacing rigid planning with agile execution• Using data to spot early signals and justify pivots• Simplifying org structures to move faster• Selling strategic brand investment to skeptical CFOs

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The evolution of engagement metrics over the next 18 months

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Sep 18, 2025 3:16


Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship optimization through strategic internal linking and the experimental approaches needed to crack emerging AI search ranking factors.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Hard Corps Marketing Show
Ditch Empty Metrics for Growth ft Jennifer Mancusi | Hard Corps Marketing Show | Ep 452

The Hard Corps Marketing Show

Play Episode Listen Later Sep 18, 2025 43:23


How can aligning your marketing strategy with business goals transform your impact and career trajectory?In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate advocate for measuring what matters. She brings her real world experience helping businesses cut through vanity metrics and focus on marketing strategies that truly drive growth.Jennifer breaks down why defending the wrong metrics can get CMOs fired and how marketers can shift their focus to data that aligns with revenue. She discusses the critical importance of internal communication, aligning with sales, and using frameworks like OKRs to drive cross-functional success. Jennifer also dives into the evolving role of brand-building in demand generation, and why continuous learning is a must for modern marketers.In this episode, we cover:Why many CMOs fail by focusing on the wrong metricsHow to align marketing with sales and business development using OKRsThe difference between brand-building and demand captureWhy internal communication is key to marketing's credibility and effectivenessIf you're ready to ditch vanity metrics and become a marketing leader who drives real business impact, this episode is full of actionable insights you won't want to miss!

Cougar Sports with Ben Criddle (BYU)
9-17-25 - Bill Connelly - Creator of SP+ Metrics - Which advanced analytics favor BYU in their matchup with ECU?

Cougar Sports with Ben Criddle (BYU)

Play Episode Listen Later Sep 17, 2025 30:47 Transcription Available


Ben Criddle talks BYU sports every weekday from 2 to 6 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcasts: https://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

The Digital Agency Growth Podcast
Trust Over Tactics: The Agency Growth Lever You're Overlooking (Dan on The Small But Mighty Agency Podcast with Audrey Kwan)

The Digital Agency Growth Podcast

Play Episode Listen Later Sep 17, 2025 37:40


In this episode, I talk with @Audrey Kwan in the Small But Mighty Agency, to tackle one of the most misunderstood growth levers in agency land: referrals. Together, they unpack how trust is the new currency in a cold-lead-saturated market—and how smart agencies are building systems around referrals, not just hoping they happen.⏱️ Timestamps0:00 – Why cold outreach is failing and trust is everything2:10 – The rise of trust-based selling in the agency world5:40 – Why personalization alone isn't enough in 20257:30 – How to ask for referrals the right way9:45 – Building “circles of trust” and systems around relationships13:00 – Using LinkedIn as a referral engine16:00 – Why referrals still require consistency and structure18:00 – The real reason most agency sales systems break20:00 – Direct vs. indirect control: a smarter way to plan sales activity22:30 – Metrics and referral math: how to reverse engineer deal flow25:00 – Specialization as a sales advantage (and trust shortcut)27:30 – Strategic partnerships beyond client referrals29:00 – What kind of agencies thrive with Dan's model31:00 – What needs to be in place before handing off sales33:00 – Dan's biggest mindset shift about agency growth34:00 – Where to learn more about Dan's process

CBS This Morning - News on the Go
Cardi B Reveals Pregnancy & Finding Stability with Stefon Diggss | Top U.S. Airports Ranked

CBS This Morning - News on the Go

Play Episode Listen Later Sep 17, 2025 37:39


Prosecutors formally changed Tyler Robinson, the suspect in the assassination of Charlie Kirk, and said they intend to seek the death penalty. Authorities also revealed exchanges between Robinson and his roommate.CBS News legal analyst Caroline Polisi breaks down recent developments in major legal cases. The man suspected of killing conservative activist Charlie Kirk has formally been charged. In New York, a judge dropped terrorism charges against Luigi Mangione, who is accused of killing the UnitedHealthcare CEO Brian Thompson. A judge in California rejected the Menendez brothers' petition for a new trial. A focus of President Trump's visit to London will be on the U.S.-U.K. trade agreement and the billions of dollars of American business investments in British AI, quantum computing and nuclear technology projects. Mr. Trump is the first U.S. president to make a second state visit to Britain, but there is widespread opposition to the visit. CBS News' Ed O'Keefe has more. A committee convened by Health Secretary Robert F. Kennedy Jr., an outspoken vaccine skeptic, meets this week to review potential changes to U.S. vaccine guidelines. CBS News' Cristian Benavides reports on how parents and doctors in Florida are reacting. J.D. Power released its annual rankings for the best airports in North America. Metrics like food, retail, facilities and how easy it is to travel through the airport are all factors. Hollywood legend Robert Redford died Tuesday at his home in Utah at the age of 89. He starred in movies like "Butch Cassidy and the Sundance Kid" and "The Way We Were." "CBS Sunday Morning's" Lee Cowan reports. Cardi B confirmed she is expecting a baby with boyfriend and NFL wide receiver Stefon Diggs during an interview with Gayle King on "CBS Mornings." She talks about balancing motherhood, her new album "Am I The Drama?," and how Diggs' support makes her feel safe. Author and podcast host Jen Hatmaker joins "CBS Mornings" to discuss her new memoir "Awake," where she reflects on the end of her 26-year marriage, her evolving faith and the new chapter that followed. Bestselling author Angie Thomas joins "CBS Mornings" to discuss "Nic Blake and the Remarkables: The Book of Anansi," the second novel in her fantasy trilogy that follows a 12-year-old girl navigating courage, magic and discovery. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Investing Experts
Inflation expectations, tech valuations, healthcare opportunities

Investing Experts

Play Episode Listen Later Sep 17, 2025 36:01


Why Michael Kramer from Mott Capital Management and Reading The Markets is focused on Fed dot plot and BOJ meeting (0:30). What happens with inflation expectations? (6:15) AI hype, tech stock valuations (9:00). Undervalued names in healthcare (25:30). Metrics for different stocks and sectors and long-term themes (27:50).Show Notes:Federal Reserve lowers rate by 25 basis points, first cut since DecemberFed Cuts And BoJ Hikes Could Finally Break The Yen Carry TradeMagnificent 7 Now The Troubling 3, Underscores Market WeaknessThe Bond Market Is On A Collision Course With StagflationEpisode transcriptsFor full access to analyst ratings, stock and ETF quant scores, and dividend grades, subscribe to Seeking Alpha Premium at seekingalpha.com/subscriptions

Apptivate
The power of community and why retention means growth – Advi Bishnoi (Social Plus)

Apptivate

Play Episode Listen Later Sep 17, 2025 40:02


Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work?Why is retention ‘the new acquisition' in 2025?What mistakes do marketers make when they think about retention?How do community features increase CLV across verticals like fitness, travel, and retail?How can first-party data from in-app communities transform marketing and personalization?Who inside a company should ‘own' retention marketing, product, or success?How can loyalty programs be built on organic engagement instead of just promos?What is the ‘spaces model' for understanding community ROI?How should marketers balance personalization with scale across millions of users?What metrics should marketers stop obsessing over, and which deserve more focus?What new revenue opportunities do brand partners unlock inside communities?Timestamps:(0:00) – Intro; Advi's background and Social Plus overview(1:38) – Micro-community examples: surf shops, fitness apps, Nike sneakerheads(7:03) – Why ‘retention is growth' in 2025: CAC vs CLV(9:30) – Marketing silos and the ownership problem in retention(13:40) – Why promos and events are less effective than organic engagement(17:21) – First-party data: insights, sentiment analysis, and privacy advantages(20:00) – Loyalty vs. hypergrowth: why CLV is a long-term play(22:37) – Signals of churn, and how to intervene before users leave(25:41) – Balancing personalization and scale with AI-driven sentiment and clusters(28:20) – Metrics that marketers overvalue (CAC, ad spend) versus those they undervalue (LTV, frequency, order size)(31:00) – Brand partnerships inside communities: CPM rethink and new revenue models(33:32) – Rapid fire: food in Thailand vs Italy, habits, dream jobs, favorite brandsSelected quotes(12:50) – “Promos and gamified events help, but organic engagement helps more. People join a 30-day fitness challenge not for the discount, but because others are posting daily and they want to participate.”(21:22) – “Customer acquisition is measurable and fast, which is why VCs love it. Retention is a long-term play, it's demand gen, brand equity, and profitability over three to five years.”(28:30) – “Marketers need to stop obsessing over CAC. In my world, it's 30% CAC, 70% retention and lifetime value.”(32:23) – “For sponsored posts in-community, we've seen brands charge $15 to $60 CPMs, because the audience is hyper-focused and conversion rates are so much higher.”Mentioned in this episodeSocial Plus (social.plus)Advi on Linkedin

Sports Media with Richard Deitsch
Are sports viewership metrics on the up and up — and is anyone indispensable in the sports media?

Sports Media with Richard Deitsch

Play Episode Listen Later Sep 16, 2025 39:41


Episode 546 of the Sports Media Podcast features Jon Lewis, the editor and founder of Sports Media Watch. In this podcast we discuss how sports viewership has been impacted by Nielsen's use of Big Data and Panel measurement; whether you still make apples to apples comparisons with sport viewership; YouTube revising its viewership for Chiefs-Chargers;  our experiences watching Red Zone; whether ads have impacted the RedZone experience; Scott Hanson as a host; the contracts of ESPN's Malika Andrews and Brian Windhorst; a discussion on whether anyone is indispensable in the sports media and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Remarkable Marketing
Eternal Sunshine of the Spotless Mind: B2B Marketing Lessons on Choosing Emotion Over Data with Chief Marketing Officer at Incorta, Noha Rizk

Remarkable Marketing

Play Episode Listen Later Sep 16, 2025 45:46


Great marketing isn't just strategy, it's intuition, timing, and a deep understanding of human behavior. That's the beauty of Eternal Sunshine of the Spotless Mind, a movie about erasing your memories. In this episode, we're breaking down its lessons with the help of special guest Noha Rizk, Chief Marketing Officer at Incorta. Together, we explore what B2B marketers can learn from putting human emotion at the center of their work, trusting intuition alongside data, and embracing mistakes as the path to growth.About our guest, Noha RizkNoha Rizk is the Chief Marketing Officer at Incorta. With deep expertise in Marketing, brand management, integrated channel management, product leadership, P&L accountability, and change management, across various industries and launching and leading partnerships, marketing and product in over 50 countries, Noha brings extensive experience and insights into how to execute for brand loyalty, growth and sustainable share of the market. Prior to Incorta, Noha led marketing for Meta AI, launching Llama, and leading other open source projects like PyTorch. She pioneered online banking for Amex and Citi, online booking and revenue optimisations and integrated channel strategies in the hotel industry with Starwood and Marriott, led partnerships and loyalty in emerging markets, launched NGO and Gov projects with US state department, launched and spun off two of her own successful businesses and helped organise PayPals enterprise, Platforms and Developer product offerings and streamline their GTM strategies.Noha loves to solve big problems and create groundbreaking products and services that inspire customers and business partners. She focuses on delivering insights and metrics driven outcomes, collaborating with cross-functional teams, and coming up with innovative solutions. She especially enjoys building and developing strong, resilient, and nimble teams that can adapt to changing market needs and customer expectations.Noha is an avid reader, developing painter and pianist, proud mother and animal lover with a passion for helping the private sector thrive in emerging markets.What B2B Companies Can Learn From Eternal Sunshine of the Spotless Mind:Lead with human emotion. Great marketing isn't about features, it's about people. Even in B2B, you're dealing with human psyches, behaviors, and emotions—not faceless corporations. Noha explains, “Even as B2B marketers… you're dealing with individuals. You're dealing with the human psyche, you're dealing with the buying behavior… ultimately that is the objective. The objective is to maintain a relationship with your customers.” The lesson? Build messaging that connects on a human level first, because behind every buying decision is a person making sense of their own emotions.Balance data with intuition. Metrics matter, but numbers can't capture everything. Noha argues that some of the best insights come from being present, listening, and noticing what the data can't show. “Some things can't be measured…A big chunk of marketing has to be intuitive. It's not always purely scientific.” Just as the film's dreamlike narrative reminds us memory isn't linear or logical, B2B marketers need to leave room for creativity, serendipity, and gut instinct, because not everything that counts can be counted.Embrace mistakes as part of growth. Trying to erase failures is as dangerous in marketing as it is in memory. Noha points out, “You can't just erase away the pain… you won't learn if you don't make mistakes. A lot of marketers have to be super buttoned up, their campaigns have to work… there isn't a lot of opportunity for marketers these days to be allowed to make mistakes.” But the best brands learn from experiments that don't go as planned. Failure isn't wasted, it's the raw material for innovation, resilience, and better campaigns down the road.Quote“ As marketers…we explore the human psyche pretty much day in, day out, even if it's not explicitly said. But that's essentially what we do.”Time Stamps[00:55] Meet Noha Rizk, Chief Marketing Officer at Incorta[1:26] Why Eternal Sunshine of the Spotless Mind?[5:51] Role of CMO at Incorta[9:07] Breaking Down Eternal Sunshine of the Spotless Mind[22:11] B2B Marketing Takeaways from Eternal Sunshine of the Spotless Mind[43:56] Final Thoughts and TakeawaysLinksConnect with Noha on LinkedInLearn more about IncortaAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

All About Capital Campaigns
Staying Positive in Fundraising: Joan Garry on Motivation, Metrics, and Creative Approaches

All About Capital Campaigns

Play Episode Listen Later Sep 16, 2025 38:52


In this episode of All About Capital Campaigns, Amy Eisenstein welcomes nonprofit leader, coach, and advocate Joan Garry for an inspiring conversation about how development directors and nonprofit executives can maintain optimism, motivate their teams, and rethink what fundraising success looks like in challenging times.Joan Garry is an internationally recognized champion for the nonprofit sector, an executive coach for top nonprofit leaders, founder of the Nonprofit Leadership Lab, and host of her own podcast and blog. With decades of experience across nearly every role in nonprofit leadership, she brings both practical strategies and heartfelt encouragement to the discussion.Together, Amy and Joan explore how nonprofit professionals can reframe fundraising from a stressful numbers game into an opportunity for donors to feel connected, valued, and part of meaningful impact.They discuss:Why development directors often struggle with discouragement when revenue sources shiftHow focusing solely on total dollars raised can create a harmful and unrealistic definition of successAlternative metrics to measure fundraising effectiveness, including donor retention rates, board engagement, and stewardship practicesThe importance of innovation and creativity in fundraising, with real-world examples of organizations trying bold approaches to meet urgent needsHow leaders can support staff through professional development, peer learning, and community support to build confidence and resilienceThe role of board members in donor stewardship and why even simple gestures from board leaders can significantly strengthen relationshipsPractical steps for reconnecting with the mission, “touching the work,” and finding inspiration that replenishes energy for fundraisers and leaders alikeListeners will hear stories ranging from a climate change think tank tapping into untapped expertise in Washington, to LGBTQ advocacy groups addressing urgent needs through imaginative funding models, to a legal nonprofit rethinking the concept of a capital campaign by focusing on “human capital.” These examples highlight what is possible when leaders are willing to experiment and redefine what success looks like.Joan also shares advice on how nonprofit executives can manage fear, support their fundraising staff, and avoid the trap of holding onto poor performance because of the myth that strong development professionals are scarce. She emphasizes the importance of professional development and investment in fundraisers, noting that providing learning opportunities is a powerful way to strengthen skills and morale.Amy and Joan both highlight the value of peer communities—whether through Capital Campaign Pro's weekly mastermind groups or the Nonprofit Leadership Lab's global membership network—where nonprofit leaders can share challenges, celebrate wins, and draw inspiration from one another.Whether you are an executive director, development officer, or board member, this conversation will help you see fundraising in a new light. By focusing on relationships, creativity, and inspiration, nonprofit leaders can foster resilience and optimism in their organizations even when external challenges feel overwhelming.For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

GOLF SMARTER
Putting is Overrated! An Introduction to the "Strokes Gained" Concept with Professor Mark Broadie

GOLF SMARTER

Play Episode Listen Later Sep 12, 2025 65:40 Transcription Available


GS#432 & 433 April 15, 2014 What does it take to drop 10 strokes from your score? Traditional stats -- fairways/greens/putts per round -- don't answer these questions. Just before the release of his book, Every Shot Counts: Using the Revolutionary Strokes Gained Approach to Improve Your Golf Performance and Strategy, Professor Mark Broadie introduced us to his theory. He wasn't sure if this idea would be accepted, but today, it's critical on every level of competitive golf. This is the full 65 minute interview that were originally published as two episodes. In part2 of the conversation, we ask what about the rest of us?! We dig into how objective analysis of scoring data can help us lower our scores.This episode is brought to you by 5Hour Energy. 5-hour ENERGY Transfusion flavor is available online or in stores. Head to 5hourENERGY.com and order yours today!Check out "Invested in the Game", a new original podcast from Charles Schwab. This podcast is their way of sharing the incredible stories behind the game. Listen now at schwab.com/TheGame or wherever you get your podcasts.This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply. This episode is sponsored by HIMS. Start your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.   This episode is brought to you by RULA. Find a therapist or psychiatric provider who specializes in you at rula.com/golfsmarter.This episode is also brought to you by Policygenius. Secure your family's future with Policygenius. Head to policygenius.com to compare free life insurance quotes from top companies and see how much you could save.If you have a question about whether or not Fred is using any of the methods, equipment or apps we've discussed, or if you'd like to share a comment about what you've heard in this or any other episode, please write because Fred will get back to you. Either write to golfsmarterpodcast@gmail.com or click on the Hey Fred button, at golfsmarter.com