Podcasts about metrics

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Best podcasts about metrics

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Latest podcast episodes about metrics

Group Talk - Small Group Network
Navigating Small Group Dynamics: Attendance, Metrics, and Health

Group Talk - Small Group Network

Play Episode Listen Later Sep 2, 2026 27:27 Transcription Available


Attendance, Metrics, and Health: Measuring Discipleship in Small Group MinistryPastor Steve Gladen and host Derek open the fall season of SG Squared by discussing how small group leaders should think about attendance, metrics, and health without letting numbers define their identity. Steve argues that numbers are not bad but are indicators connected to souls and stories, and that quality and quantity are not enemies. He cautions that attendance alone can be a false positive and emphasizes measuring discipleship through individual and group health assessments. Drawing from Saddleback's approach, he describes an individual health assessment (35 questions) and a shorter group assessment (10 questions) built around worship, fellowship, discipleship, serving, and evangelism, with follow-through steps involving goals, partners, curriculum, and activities. He notes that early assessments showed over 85% self-identified weakness in evangelism and points listeners to his books and Small Group Network resources.00:00 Welcome to SG Squared00:26 Fall Football Banter01:58 Culture Shock in Mississippi03:30 Episode Setup Souls and Identity07:52 Why Numbers Matter10:29 Data as Ministry Indicator11:59 Measuring Discipleship Success15:43 Attendance Versus Health17:53 Building Health Assessments25:01 Books Membership and Wrap Up ★ Support this podcast ★

Explore the Circular Economy
[Rewind] How to measure marketing success in a circular economy

Explore the Circular Economy

Play Episode Listen Later Sep 1, 2026 18:04


In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. This August on the Circular Economy Show, we're revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

Nudge
Are metrics controlling your life?

Nudge

Play Episode Listen Later Aug 31, 2026 34:57


Have you ever finished a book you dislike just to say you've finished it? Have you loaded up Duolingo at 11:55pm to keep the streak alive? Have you felt the crushing disappointment of realising you forgot to record your run for Strava?  If so, metrics might be controlling your life. And philosopher C. Thi Nguyen, my guest on today's episode of Nudge, thinks that's a problem. Nguyen believes that our lives are increasingly organised around metrics and that these rankings don't just track what we value. They replace it. This episode contains some explicit language.  ---  Get Thi's book The Score: https://amzn.to/4fsqxTD Unlock the Nudge Vaults: ⁠https://www.nudgepodcast.com/vaults⁠  Join 12,411 readers of my newsletter: ⁠https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: ⁠https://www.linkedin.com/in/phill-agnew/⁠ --- Today's sources: Nguyen, C. T. (2026). The Score: How to stop playing somebody else's game. Penguin Press.

Elevate Construction
Ep.1677 - Data, Visibility, and the Limits of KPIs

Elevate Construction

Play Episode Listen Later Aug 31, 2026 8:20 Transcription Available


In this episode, Jason explains why data alone cannot tell you everything you need to know about a construction project. Metrics matter, but leaders still need visibility, experience, and direct observation to understand what is really happening. Jason discusses the limits of KPIs and lagging indicators, the danger of confusing correlation with causation, and the importance of field walks in understanding team morale, preparation, training, planning, and project behaviors. He explains why the most valuable information is often difficult to capture in a dashboard and must instead be seen and interpreted by experienced people. What you'll learn in this episode: Why project data and KPIs rarely tell the complete story on their own. How confusing correlation with causation can lead to poor conclusions from data. Why field walks help leaders understand behaviors, preparation, morale, and project conditions. How visual systems and experienced observation help teams identify information that metrics cannot capture. Are you managing your project only through reports and KPIs, or are you also getting close enough to the work to see what the data cannot show you?   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Speaking Of Reliability: Friends Discussing Reliability Engineering Topics | Warranty | Plant Maintenance

Reliability metrics are supposed to help engineers make better decisions—but what happens when the metric itself points you in the wrong direction? Chris and Enrico examine how consumer products, electronics, automotive applications, and defense measure reliability, from warranty claims and FIT rates to MTBF. They challenge assumptions about infant mortality, extremely long predicted component lives, and the usefulness of reducing complex failure behaviour to a single number. The episode makes the case that reliability engineering should start with the business or engineering problem and then select the appropriate metric—not simply inherit whatever metric an industry has traditionally used.

Inside the Birds: A Philadelphia Eagles Podcast
Inside the Data: Metrics On Carson Steele, Mac McWilliams, More From Eagles-Patriots Preseason Game

Inside the Birds: A Philadelphia Eagles Podcast

Play Episode Listen Later Aug 28, 2026 45:51 Transcription Available


ITB analytics expert Sam Finkel joins Geoff Mosher to discuss the notable data coming out of Eagles-Patriots preseason game and what data points are relevant for Eagles-Bengals on Friday.► Subscribe to our Patreon Channel for exclusive information not seen or heard anywhere else and become among smartest Birds fans out there (just ask our members!!) + get all of our shows commercial free!!https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n.►Support our sponsors!!► Camden Apothecary: https://camdenapothecary.com/► Don't sleep on Ultra Pouches. New customers get 15% off with code BIRDS at takeultra.com! ►The Perfect Jean: https://theperfectjean.nyc  Get 15% off with code BIRDS! Follow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Andrew DiCecco on Twitter:: https://twitter.com/andrewdiceccoNFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.

Dr. James Beckett: Sports Card Insights
1582 - Out-Takes from Hobby Hotline 082226

Dr. James Beckett: Sports Card Insights

Play Episode Listen Later Aug 28, 2026 16:57


Dr. Beckett and Hobby Hotline co-hosts Rich Klein and John Newman enjoy an unscripted chat-driven discussion. They examine market “pumping,” focusing on rising Star Wars card prices ahead of the franchise's 50th anniversary, and how first appearances and recognizable stars can drive a pecking order in value. The panel compares this to pricing dynamics like NFL quarterback contracts and debates voice-actor autographs. They discuss T206 set collecting, Wagner rarity, past sale prices, and why multiple Wagners hitting auction blocks can signal equilibrium or a potential market peak, referencing the 1980 surge in '52 Topps Mantles. They also consider whether a Yordan Álvarez Triple Crown would move the hobby, and how modern baseball trends depress batting-average value.   00:46 Hobby Hype and Pumping 01:43 Star Wars Anniversary Buzz 03:53 First Appearances and Autographs 04:41 T206 Wagner Market Talk 05:54 Why More Wagners Appear 10:35 Yordan Alvarez Triple Crown 12:49 Modern Hitting and Moneyball 16:04 Pitching Changes and Metrics      

Customer Service Revolution
268: What Does the Future Service-Centric Organization Looks Like

Customer Service Revolution

Play Episode Listen Later Aug 27, 2026 50:18


The Customer Service Department Is Dead: What the Future Service-Centric Organization Looks Like Customer service cannot remain the department responsible for cleaning up problems created by the rest of the company. If an organization is serious about becoming service-centric, every department must understand how its decisions shape the customer experience—and one accountable leader must ensure the entire system works. In Episode 268 of the Customer Service Revolution Podcast, Denise Thompson and John R. DiJulius III examine what the future service-centric organization will look like as AI reshapes customer behavior, frontline roles, organizational design, and the economics of service. The future will not belong to the company with the fastest chatbot or the fewest employees. It will belong to the organization that uses technology to remove friction behind the scenes while making the experience more human in front of the customer. Customer Experience Must Be Enterprise-Wide—but Someone Still Has to Own It "Customer experience is everyone's responsibility" sounds inspiring, but it can become an excuse for having no accountability. John argues that successful organizations need a clear experience champion—someone who loses sleep over the experience and has the authority, KPIs, and executive access to challenge decisions that could hurt customers or employees. In a large enterprise, that may be a chief experience officer supported by a customer experience department. In a smaller organization, it may be a shared role assigned to an HR, training, operations, or other senior leader. The title matters less than the clarity of the mandate, the time committed to it, and the metrics tied to it. The role should also extend beyond the customer. A truly service-centric organization manages the entire experience ecosystem: customer experience, employee experience, and vendor experience. AI Should Remove Friction, Not Humanity AI is changing customer service, but using it only to reduce headcount can create expensive unintended consequences. Gartner predicts that by 2027, half of the companies that cut customer service staff because of AI will rehire people to perform similar functions under different titles. Gartner has also reported that only 20% of customer service leaders had reduced agent staffing because of AI. As AI handles routine questions, human employees inherit the escalations, emotional customers, sensitive conversations, and high-stakes decisions. That work can be more meaningful—but also far more demanding. Organizations must protect employees from empathy fatigue, make access to a human easier, and train people in the skills technology cannot replace: empathy, curiosity, listening, rapport building, judgment, and the ability to defuse an upset customer. Your Customer May Send an AI Agent Instead of Visiting Your Website The customer journey may no longer begin on a company's website, app, or contact center. Gartner found that customers were approximately three times more likely to use a third-party generative AI tool than a company-provided chatbot when trying to resolve a service issue. Among customers who already used generative AI, 58% had used it to complete a task—not merely find information—and that figure reached 74% in B2B settings. That creates a new strategic threat: the company can become invisible while an outside AI platform recommends brands, compares choices, completes purchases, and resolves problems. Technology is easy for competitors to copy. Human connection, trust, community, and a distinctive brand experience are harder to duplicate. Access to a Human Could Become the Next Competitive Advantage Pega research found that 77% of consumers believed they always or often achieved better outcomes when dealing only with a human, while two-thirds preferred human-led support. Nearly half said they did not trust businesses that used AI to handle customer service interactions completely. Despite that preference, many organizations continue to make people fight through layers of self-service before reaching an employee. John's answer is blunt: a customer should be able to reach a human when the customer wants to. Companies that preserve convenient human access—and equip those employees to deliver empathy, expertise, and judgment—may be able to turn humanity itself into a powerful brand differentiator. Personalization Without Integrity Becomes Exploitation More customer data creates more opportunities to personalize an experience, but not every technically possible use of data is ethical. The public controversy over Delta Air Lines' AI-supported pricing illustrated how quickly personalization can be perceived as surveillance pricing. Using customer knowledge to anticipate a need or make someone feel cared for is service. Using a customer's identity, vulnerability, income, or presumed willingness to pay to extract the highest possible price is exploitation. Customers should be allowed to choose and pay for clearly defined service levels; businesses should not quietly decide that a particular customer can be charged more. Integrity cannot become collateral damage in the race to personalize. The Best Model Is People-Led and Technology-Powered Walmart and Starbucks offer a more promising blueprint. Walmart has introduced AI tools designed to support approximately 1.5 million U.S. associates, including real-time translation and technology that reduced shift-planning time from 90 minutes to 30 minutes. Starbucks' Green Apron Service model combines staffing, workflow improvements, and technology to give employees more time for craft and customer connection. These organizations are not presenting technology as the experience. They are positioning it as the infrastructure that helps people deliver the experience. That is where AI creates real value: transcribing workshop notes, organizing information, handling repetitive tasks, accelerating internal processes, and giving employees more time to think, connect, and solve. Stop Measuring Speed at the Expense of Loyalty Average handle time, ticket volume, and cost per contact can reward speed while quietly damaging the relationship. Fast service that makes a customer feel dismissed is not a win. Neither is a warm interaction that fails to solve the problem. The future service-centric organization must measure both efficiency and experience. John recommends tracking earned sales growth—the percentage of business generated through repeat customers and referrals rather than purchased through advertising—along with the operational and experience measures that explain why loyalty is rising or falling. The most important question is not simply, "Was the issue resolved?" It is, "How did the customer feel after doing business with us?" What Leaders Should Build Now The future service-centric organization will: Assign one accountable experience champion with clear authority, priorities, KPIs, and executive access. Make every department responsible for understanding its internal or external customer and its effect on the end experience. Use AI for repetitive, administrative, and low-risk work while preserving human judgment for sensitive, ethical, financial, and health-related decisions. Train employees continuously in AI readiness and service aptitude skills. Give frontline employees the authority to solve problems without unnecessary permission-seeking. Protect easy access to a skilled human whenever a customer wants or needs one. Measure loyalty, repeat business, referrals, complaints, certainty, and customer outcomes—not speed alone. Refuse uses of customer data that exploit vulnerability or presumed ability to pay. Build strong customer service systems first, then layer AI on top of them. Customer service may stop being a department, but service must become the operating system of the entire company. Chapters 00:59 — Why the customer service department is dead 01:51 — Enterprise-wide ownership still needs one accountable champion 05:06 — Does every company need a chief experience officer? 07:34 — Breaking silos through cross-functional CX leadership 08:26 — Are companies using AI to improve service or cut headcount? 11:14 — The new role of the human service professional 13:30 — Preventing escalation overload and empathy fatigue 15:17 — When customers send third-party AI to handle your company 19:36 — Will access to a human become a premium service? 23:08 — Why community and brand experience are returning 26:11 — AI costs, disappearing entry-level roles, and the talent pipeline 30:14 — Walmart, Starbucks, and the people-led, tech-powered model 34:03 — Personalization, surveillance, and the integrity line 38:59 — Which traditional customer service metrics now work against CX? 42:23 — A practical blueprint for leadership, employees, technology, and measurement 48:05 — The first question every CEO should ask Key Takeaways Customer experience can be enterprise-wide without becoming leaderless; one person must still own the system and its results. AI creates the most value when it removes repetitive work and gives employees more time for judgment, empathy, and connection. Automating simple interactions can leave human agents with a relentless stream of emotionally difficult cases, increasing the risk of empathy fatigue. Third-party AI platforms may become the new front door to the customer journey, making a distinctive human brand experience even more important. Easy access to a knowledgeable human can become a powerful competitive advantage. Personalization crosses the line when customer data is used to exploit vulnerability or presumed willingness to pay. Metrics such as average handle time can produce unintended behavior when they are not balanced with loyalty, customer outcomes, repeat business, and referrals. A company needs clear service systems before it layers AI onto the customer experience. Quotes "Someone has to lose sleep at night over the experience the company is providing." — John R. DiJulius III "When answers are everywhere, questions become the scarce resource." — John R. DiJulius III "When the world gets more artificial, we need to become more human." — John R. DiJulius III "The more digital we become, the more human is the competitive advantage." — John R. DiJulius III "Integrity shouldn't be something that is outdated." — John R. DiJulius III "EX equals CX. Employee experience equals customer experience." — John R. DiJulius III "Customer service may stop being a department, but service must become the operating system of the entire company." — Denise Thompson Resources Mentioned in This Episode Gartner: Half of companies that cut customer service staff because of AI will rehire by 2027 Gartner: 85% of service leaders are expanding human-agent responsibilities Gartner: Customers are three times more likely to use third-party GenAI than company chatbots Pega: Consumers demand more from AI-powered customer service PwC: 2025 Customer Experience Survey Walmart: AI-powered tools for 1.5 million associates Starbucks: Green Apron Service and improved service performance Delta Air Lines: Response regarding AI-supported pricing Links: ROX Dashboard:  https://thedijuliusgroup.com/rox-dashboard/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test:  https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Ask John!  Submit your questions for John, to be aired on future episode:  tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Books:  https://thedijuliusgroup.com/shop/ Contacts:  Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com If you want to learn how world-class organizations build cultures customers cannot live without, explore The Experience Revolution Membership. Inside the membership you'll gain access to livestream workshops, practical frameworks, and proven strategies used by organizations around the world. Learn more at https://thedijuliusgroup.com/membership/ Learn More If your organization is working to improve customer experience but struggling to connect it to measurable business outcomes, The DiJulius Group can help. Visit: https://thedijuliusgroup.com Listen to more episodes: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

Scaling With People
Your Middle Managers May Be the Reason You Can't Scale with Nick Avaria

Scaling With People

Play Episode Listen Later Aug 26, 2026 33:45 Transcription Available


Send us Fan MailGuest: Nick AvariaLinkedIn: https://www.linkedin.com/in/nickavaria/Website: https://agencyacquisitions.ioYour business can have a great strategy, strong leaders, and talented people—and still hit a growth ceiling.In this episode of Scaling with People, Nick Avaria explains why the missing middle—the layer between senior leadership and frontline employees—can quietly become the biggest bottleneck to growth.Nick has built, bought, and sold seven agencies and scaled multiple businesses to seven and eight figures. He shares the hard lessons that taught him why simply promoting high-performing individual contributors into management often fails—and what founders can do instead.We dig into the difference between leadership and management, why high performers can become ineffective managers, and how unclear accountability and decision-making authority can cost a business real revenue.Nick also breaks down a practical framework founders can use to create a management layer that actually scales.In this episode, we discuss:Why your business may be stuck because of the missing middleThe difference between leadership and management—and why you need bothWhy being a great individual contributor does not automatically make someone a great managerNick's painful lesson in accountability that resulted in roughly one-third of his company's revenue being lostHow better systems eventually helped the business recover with dramatically higher profitabilityWhy managers should be measured on their ability to replicate and develop high-performing peopleThe Objective → Metric → KPI framework for connecting individual roles to business resultsWhy dashboards give managers and employees the visibility they need to performHow RACI and permission sets can eliminate decision-making bottlenecksHow founders can tell whether their management layer is solving problems—or creating more work for the leadership teamWhy management training and development cannot be an afterthoughtThe four foundational systems Nick recommends building before your management layer becomes a growth constraintThe four systems Nick recommends1. Objectives, Metrics & KPIsGive every role a small number of clearly defined objectives, measurable outcomes, and leading indicators.2. DashboardsMake performance visible so people can see what is happening and respond before problems become crises.3. RACI / Permission SetsClarify who can make which decisions, what requires approval, and where each person's authority begins and ends.4. Management TrainingTeach managers how to delegate, manage performance, lead change, create accountability, and develop their people.One question for foundersIf you're constantly doing your managers' jobs for them, don't immediately assume you have the wrong managers.Ask:Did I actually give them the systems, authority, expectations, data, and training they need to succeed?Because you don't scale a business by simply adding more people.You scale the people who run it.About Nick AvariaNick Avaria is a serial entrepreneur who has built, acquired, and sold multiple agencies and scaled businesses to seven and eight figures. His experience spans industrial services, consulting, digital marketing, agencies, and several unconventional businesses. His work focuses on the systems, management practices, and operating structures that help businesses scale more predictably.About Scaling with PeopleScaling with People is the weekly playbook for turning chaos into compounding growth. We go under the hood with founders and battle-tested experts across people, leadership, sales, marketing, operations, finance, and technology to uncover the systems and strategies that help businesses scale without breaking.If this episode gave you a new way to think about your management layer, follow Scaling with People and share this episode with a founder who is trying to break through their next growth ceiling.Learn more about Guide to HR at Guide2HR.com.Support the show

The Best One Yet
⚾ "Burn the Boring" — REPLAY: Savannah Bananas Co-Founders Jesse & Emily Cole

The Best One Yet

Play Episode Listen Later Aug 25, 2026 54:10


Watch the interview on Youtube here: https://youtu.be/eyS-eokvP-UEveryone laughed when Jesse and Emily Cole said they were going to save baseball by turning it into a circus. The traditionalists said it was a mockery. The investors said it wouldn't scale. Babe Ruth woulda blushed.But today, while the Red Sox and Yankees yawn in the dugout, the Savannah Bananas are selling out those very same stadiums… while on stilts.In this episode, we sit down with the husband-and-wife co-founders to uncover how they turned a struggling startup - with so much debt they had to sell their house - into a viral phenomenon with a waitlist of over 1 million people.We dive deep into their "Fans First" business model, why they refuse to take VCmoney, and how "burning the boring" let them create a new sport and disrupt a 100-year-old industry.They even got engaged in the middle of a (rainy) baseball game.WHAT YOU'LL LEARN:The "Anti-Business" Model: Why they refuse to take investors, sell advertising, charge for hot dogs, or collect sales taxes.Burn The Boring: How they audited every second of a baseball game to eliminate friction (goodbye, bunts and walks).The "Do The Opposite" Strategy: How a philosophy inspired by P.T. Barnum & Walt Disney helped them win in the attention economy.Metrics vs. Magic: Why Jesse and Emily ignore traditional ROI data to focus on "Return on Fan".(And why you should check the weather before proposing)TIMESTAMPS:0:00 - Intro: The "Cirque du Soleil" of Baseball2:05 - The Meet Cute: How Jesse & Emily Met5:20 - Why They Refused VC Money (Owning 100% Equity)6:48 - The Walt Disney Lesson on Control8:45 - Leaving $50 Million on the Table12:55 - Burning the Boring: Inventing Banana Ball19:00 - Failures: The "Human Pinata" Disaster24:00 - The Strategy: "Whatever is Normal, Do The Opposite"31:00 - Making Decisions on Intuition vs. Spreadsheets42:00 - The Story That Defines "Fans First"51:40 - Rapid Fire QuestionsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. Hosted on Acast. See acast.com/privacy for more information.

Next in Marketing
"The Frustration is Real" - The NFL Unloads on Nielsen

Next in Marketing

Play Episode Listen Later Aug 25, 2026 28:37


SMQBs
The Pro-to-College Pipeline, Yankees Playoff Metrics & Fantasy Draft Disasters

SMQBs

Play Episode Listen Later Aug 25, 2026 47:27


The guys tackle the "Wild Wild West" of the NCAA as the line between professional and amateur sports completely evaporates. We unpack the absurdity of football and basketball players collecting pro paychecks during training camps before using court injunctions to regain college eligibility. It's a massive business pulling in tens of millions of dollars, and we debate if there is any realistic way to rein it in. Next, we pull back the onion on the American League playoff race. While the Yankees are riding a hot streak with young talent, the underlying stats tell a confusing story. We break down why a team with the largest run differential in the AL is somehow underwater against winning teams and uniquely mediocre at Yankee Stadium. We also look at the return of Gerrit Cole and Carlos Rodón to see if their starting rotation can actually handle the heat in October. Finally, we hit our signature segments, starting with a warning label on your upcoming fantasy football drafts—specifically why taking a running back with the number one overall pick is a mathematical trap. We also hit the buzzer-beaters of the week, including Max Verstappen's spectacular crash at the Dutch Grand Prix, Lando Norris's consecutive victory, and a quick reality check for the internet trolls coming at Rooster.

Unlocking Your World of Creativity
Knowing Your Numbers, with our Creative Roundtable

Unlocking Your World of Creativity

Play Episode Listen Later Aug 24, 2026 38:32


KNOWING YOUR NUMBERS: HOW METRICS CAN STRENGTHEN CREATIVITYWhat if numbers aren't the enemy of creativity—but one of its greatest allies?In this special YOUR WORLD OF CREATIVITY roundtable, host Mark Stinson sits down with Alisa Sparks, Andrea Carter, and Rei Vardi to explore why creative people need to become more comfortable with numbers—not just financial numbers, but also data, activity, customer behavior, performance, relationships, belonging, and impact.Together, the panelists discuss how meaningful metrics can guide better decisions, sharpen intuition, reveal hidden opportunities, strengthen customer experiences, and help creative ideas grow.MEET THE PANELISTSAlisa Sparks grew Linden Creek from a garage startup into a nationally recognized home staging franchise. With a background in finance, she uses numbers to guide creative decisions, optimize client ROI, and help franchise owners build sustainable businesses. linden-creek.com https://www.linkedin.com/in/alisasparkslc/Andrea Carter is an organizational scientist and researcher whose work measures belonging, trust, culture, and human performance. Her research challenges leaders to look beyond averages and uncover the hidden stories within the data. www.belongingfirst.com https://www.linkedin.com/in/andreadcarter/ (https://theconversation.com/the-price-of-belonging-is-inconvenience-are-we-still-willing-to-pay-it-270778) https://substack.com/@andreadcarter https://www.adler.edu/faculty-engagement/faculty-directory/carter-andrea-d/Rei Vardi is the founder of EON Rides, an electric car-sharing and rental platform connecting underutilized vehicles with drivers through a frictionless digital experience. He focuses heavily on customer retention as a key measure of whether the experience truly works. eonrides.com https://www.linkedin.com/in/reivardi/EPISODE HIGHLIGHTSIs Creativity Constrained by Numbers—or Guided?Rei suggests that numbers don't limit creativity—they define the problem. Data might reveal that customer retention is falling, outreach is too low, or a process isn't working. Creativity comes into play when we ask: How do we solve it?Alisa agrees. Her background in finance became a competitive advantage in the creative world of home staging because she learned to start with the numbers and then ask: How do we create? How do we solve? How do we build?What Should Creative People Actually Measure?The answer depends on what you're trying to improve:Alisa tracks activity, especially how many new relationships and meaningful connections are being developed each week.Rei watches customer retention because repeat business is one of the clearest signs that people genuinely value the experience.Andrea looks beneath averages to uncover gaps in belonging, participation, engagement, and performance.As Andrea explains: "The average score is the story that the leaders want. The distribution is the story employees and customers are living."The Courage to Look at the NumbersNumbers don't always tell us what we want to hear. A campaign may underperform. A hire may not work out. A business model may need to change. An idea may not gain traction. But avoiding the numbers doesn't change reality.Andrea encourages creative people to look directly at the metric they've been avoiding and treat it not as a verdict, but as the beginning of a conversation. Alisa adds that intuition can be useful as a hypothesis—but it still needs to be tested.Scaling Creativity with MetricsMeasurement can help a creative idea travel. Andrea's research on belonging began with 3,508 participants in the mining industry and eventually expanded across manufacturing, healthcare, finance, government, and nonprofits, impacting more than 150,000 employees.Her perspective: "Unmeasured creativity is something that keeps us small. Measured creativity is what becomes repeatable by others."Metrics can turn a creative insight into a system, methodology, or infrastructure that others can use.The "Human" Numbers Behind Relationships and CommunityNot every meaningful number appears on a financial dashboard. Andrea challenges listeners to observe their next meeting, dinner party, or gathering and count:Who speaks?Who gets interrupted?Who receives credit?Who gets remembered?Who hasn't spoken at all?Her insight is simple but powerful: "Counting makes you notice, which makes you kinder."Alisa shares a similar lesson from her first home staging project. The home sold for $30,000 over asking, which initially looked like a great business case study. But when the homeowner explained what that additional money would mean for his family, the number became something more.The numbers may show us how we're making an impact. People remind us why the impact matters.KEY TAKEAWAYSNumbers can provide a frame for creativity rather than restrict it.The most useful metrics aren't always revenue or profit. Activity, retention, participation, belonging, customer behavior, and impact can be equally important.Intuition is valuable, but it becomes stronger when informed by experience and tested against evidence.Averages can hide important differences. Sometimes the real story lives underneath the headline number.Measurement helps creative ideas become repeatable, scalable, and transferable.Sometimes the number you've been avoiding is the one that has the most to teach you.BUILD YOUR NUMBERS MUSCLE THIS WEEKRei Vardi: Start tracking something. Whatever you're trying to improve, write down where you are now and begin measuring progress.Alisa Sparks: Measure activity before results. Instead of focusing only on whether you made the sale, count how many calls you made, relationships you developed, or actions you completed.Andrea Carter: Look at what you've been avoiding. Choose one number and review it every week at the same time. Don't judge it—study it. Look at the best moment, the worst moment, and what happened in between.FINAL THOUGHTKnowing your numbers doesn't mean becoming an accountant or a data geek. It means becoming a better creative leader.The right numbers can help us understand our customers, test our intuition, strengthen our organizations, build better relationships, scale our ideas, and measure the impact we're truly making.Numbers aren't the enemy of creativity. They may be one of its greatest allies.Connect with Alisa Sparks, Andrea Carter, and Rei Vardi to learn more about their work. And if you enjoyed this roundtable, subscribe, follow, rate, and review YOUR WORLD OF CREATIVITY on your favorite podcast platform. Every review helps more creative leaders discover these conversations.Stay tuned for more discussions inspired by the principles explored in Mark Stinson's book, UNLOCK YOUR WORLD OF CREATIVITY.Until next time, keep asking better questions, keep learning, keep measuring what matters — and together, let's keep unlocking ... your world of creativity.

MOPs & MOEs
Value Capture: When Metrics Take Over with C. Thi Nguyen

MOPs & MOEs

Play Episode Listen Later Aug 23, 2026 92:05


MOPs & MOEs is proudly sponsored by Teamworks — the performance operations platform trusted by elite military units and professional spaces organizations worldwide. Teamworks brings your scheduling, communications, athlete monitoring, and readiness data into one unified system — so your leaders stay informed, your people stay connected, and your unit stays ready. No more scattered spreadsheets or missed messages. Just one platform built for organizations where performance is the mission. Learn more at teamworkstactical.comWe are also supported by TrainHeroic — the coaching and programming platform built for strength and conditioning coaches who train serious athletes. Whether you're programming for a military unit, a tactical team, or individual athletes, TrainHeroic gives you the tools to build and deliver professional training programs, track athlete progress, and communicate directly with your people — all through one app. Your athletes get world-class programming on their phone; you get the visibility to actually coach them. Start your free trial at trainheroic.comWhy Gamification Is Ruining Military Human Performance — C. Thi Nguyen, philosopherDrew and Alex have been talking about Goodhart's Law, McNamara's Fallacy, and the tyranny of metrics for a while now. This week they bring in a philosopher who gave them the language to finally explain why — C. Thi Nguyen from the University of Utah, whose work on games and gamification is the missing piece of that conversation.What we get into:Value capture in military human performance — when a unit starts chasing PT scores instead of physical readiness, when a strength coach starts optimizing athlete data instead of athlete outcomes, when a commander starts managing the metric instead of the mission. Value capture is the mechanism behind all of it. It's what happens when a simplified number colonizes your decision-making and you slowly forget what you were actually trying to accomplish.The quantified self problem — HRV, sleep scores, readiness metrics, wearables. All genuinely useful. All capable of becoming the thing you optimize instead of the thing they were supposed to measure. The difference between a tool that informs your judgment and a tool that replaces it is one of the most important distinctions in human performance right now.Why gamification is different from games — games are voluntary, finite, and you walk away from them. Gamification takes the reward loop of a game and attaches it to things that used to have richer value. The PT test was never supposed to be the game. It was supposed to tell you something about readiness. The moment it became a scoreboard, it stopped doing that.The promotion system as a game — what happens to an organization when the people who are best at optimizing the visible metrics rise to the top, and whether military culture has the tools to value what the metrics miss.Echo chambers and epistemic cowardice — why Nguyen's work applies directly to military organizations where rank creates enormous pressure to smooth out disagreement, and what that does to the quality of decision-making over time.Mentioned in this episode:Games: Agency as Art — C. Thi NguyenGoodhart's Law and the Core Four — see previous episodeThe Score: How to Stop Playing Somebody Else's Game — C. Thi NguyenLong and Strong — the Mops and Moes training program on TrainHeroic All Access Bundle — all of our training programs and rehab material in one placeViews expressed are those of the speakers and do not represent any official organization.

Diz Runs Radio: Running, Life, & Everything In Between
1381 QT The Value of Clearly Defined Metrics of Success (Best Of-ish)

Diz Runs Radio: Running, Life, & Everything In Between

Play Episode Listen Later Aug 21, 2026 19:31


Do you grade yourself on a curve or are you pretty strict when holding yourself to the standard? After years of grading myself on a curve, I've seen the value of creating clear metrics of success and holding myself to them. Are you ready to take your running to the next level by working with a coach? Check out http://DizRuns.com/coaching for details on the various levels of coaching that I have available. Love the show? Check out the support page for ways you can help keep the Diz Runs Radio going strong! dizruns.com/support Become a Patron of the Show! Visit Patreon.com/DizRuns to find out how. Subscribe to the Diz Runs Radio Find Me on an Apple Device dizruns.com/itunes
Find Me on an Android dizruns.com/stitcher
Find Me on SoundCloud dizruns.com/soundcloud Please Take the Diz Runs Radio Listener Survey dizruns.com/survey Win a Free 16-Week Training Plan Enter at dizruns.com/giveaway Join The Tribe If you'd like to stay up to date with everything going on in the Diz Runs world, become a member of the tribe! The tribe gets a weekly email where I share running tips and stories about running and/or things going on in my life. To get the emails, just sign up at dizruns.com/join-the-tribe The tribe also has an open group on Facebook, where tribe members can join each other to talk about running, life, and anything in between. Check out the group and join the tribe at www.facebook.com/groups/thedizrunstribe/

Scrum Master Toolbox Podcast
Using Cycle Time As A Storyteller, Not A Scorecard In Agile Retrospectives | Joshua McDonald

Scrum Master Toolbox Podcast

Play Episode Listen Later Aug 19, 2026 14:53


Joshua McDonald: Using Cycle Time As A Storyteller, Not A Scorecard In Agile Retrospectives Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "Metrics is not about telling people do better. It's about telling that story." - Joshua McDonald   Joshua brings cycle time as his biggest current coaching challenge. The problem is familiar: when a Scrum Master points to a story with high cycle time, developers can feel blamed, even when the intent is learning. Joshua reframes the metric as a storyteller. Instead of asking why someone took too long, he asks what journey the story went through, where it changed hands, where it waited, and what the team now knows that it did not know at the start. He also describes practical tactics: warn people in advance before discussing specific stories, keep the language gentle, avoid forcing people to explain themselves publicly, and sometimes skip the metric conversation entirely when the team needs encouragement more than analysis. Metrics matter because they move coaching away from gut feeling and toward observable patterns. Used well, cycle time becomes a barometer for stress, bottlenecks, missing product owner review, and places where the team needs support.   Self-reflection Question: How do you introduce metrics so the team becomes curious about the system instead of defensive about individual performance?   [The Scrum Master Toolbox Podcast Recommends]

ai mcdonald cycle storytellers metrics agile energetic scrum scorecard scrum masters agile retrospectives will angela scrum master toolbox podcast
The Industrial Talk Podcast with Scott MacKenzie
Joe Anderson with ReliabilityX

The Industrial Talk Podcast with Scott MacKenzie

Play Episode Listen Later Aug 18, 2026 22:57 Transcription Available


Industrial Talk is onsite at SMRP 2026 and talking to Joe Anderson, Partner/COO with ReliabilityX about "Industrial knowledge acquisition and practical application". The conversation emphasizes the importance of cybersecurity, marketing, and leadership in various industries. Speaker 1 promotes the Barcelona Cybersecurity Congress from November 3-5, 2023, and the SMRP conference in Fort Worth, Texas. Joe Anderson discusses the critical need for skilled professionals in manufacturing, highlighting the gap between knowledge acquisition and practical application. He advocates for a shift from a focus on metrics to one on leadership and culture, aiming to build an army of problem solvers. Anderson's company, ReliabilityX, aims to improve organizational reliability and culture through practical, quick-win solutions. Outline Barcelona Cybersecurity Congress Announcement Scott introduces the Barcelona Cybersecurity Congress, emphasizing its importance for cybersecurity professionals.The event is scheduled for November 3-5 in Barcelona, with networking opportunities and expert discussions.Scott plans to attend and broadcast the event, encouraging listeners to mark their calendars.The event is organized by FIRA, and Scott assures listeners they will not be disappointed. Scott Mackenzie's Career Insights Scott shares his experience of taking responsibility for marketing and sales efforts in his other businesses.He admits to being lazy in engaging on social platforms and generating necessary content.Emphasizes the importance of pushing out meaningful content to tell one's story effectively.Encourages listeners to go to Industrial Talk for help in improving their content strategy and storytelling. Introduction to Industrial Talk Podcast Speaker 1 thanks listeners for joining and mentions this is the 17th conversation at SMRP.Announces the interview with Joe Anderson, a renowned professional at SMRP in Fort Worth, Texas.Encourages listeners to put SMRP on their calendar and highlights the opportunity to meet professionals like Joe. Joe Anderson's Passion for Helping Companies Succeed Scott praises Joe Anderson's passion for helping companies succeed and his desire to make an impact.Joe shares his goal of having some sort of impact on the many manufacturers out there.Discusses the urgency of establishing a different culture and the challenges of trade shortages.Scott and Joe express concerns about the industry's readiness and the need for a renaissance. Challenges in the Industry and the Importance of Leadership Joe compares the current situation to a meme where a dog claims to be fine despite a fire around it.Emphasizes the importance of practitioners in keeping the world running and the neglect of their role.Discusses the bureaucracy and the shrinking skills, highlighting the need for leaders to focus on the right things.Scott and Joe talk about the flow of capital and the lack of preparedness among technical colleges. Builders vs. Destroyers and the Importance of Action Joe explains the concept of builders and destroyers, emphasizing the need for people who take action.Discusses the Pareto principle and how a small percentage of people do the majority of the work.Highlights the importance of focusing on reliability as a behavior rather than just an outcome.Scott and Joe discuss the challenges of changing culture and the need for consistent action. The Role of Metrics and Best Practices Joe explains the misconception that metrics are best practices and the importance of focusing on the right behaviors.Discusses the impact of teaching people to focus on outcomes rather than inputs.Highlights the role of consulting companies and the need for trust in their business models.Scott and Joe discuss the importance of leadership and the need to focus on developing people. Developing an Army of Problem Solvers Joe shares his vision of building an army of 10,000 problem solvers to address the issues in the country.Discusses the importance of developing people at all levels of the organization.Emphasizes the need for continuous development and support to ensure long-term success.Scott and Joe talk about the challenges of maintaining momentum and the importance of quick wins. The Impact of ReliabilityX on Organizations Joe explains the disruptive approach of ReliabilityX and the need for organizations to be open to change.Discusses the challenges of engaging the entire organization and the importance of having a champion.Highlights the success of ReliabilityX in raising EBITDA and the importance of quick wins.Scott and Joe discuss the ongoing nature of change and the need for continuous support. Final Thoughts and Contact Information Joe emphasizes the importance of developing robust systems to ensure long-term success.Discusses the challenges of maintaining momentum and the importance of continuous development.Scott and Joe talk about the importance of building relationships and supporting people.Joe provides his contact information and encourages listeners to reach out for more information. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JOE ANDERSON'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/joeanderson-entrepreneur/ Company LinkedIn:  https://www.linkedin.com/company/reliabilityx/posts/?feedView=all Company Website:  https://reliabilityx.com/ PODCAST VIDEO: https://youtu.be/T1KxsIxRA84 THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

The Impostor Syndrome Files
Hidden Metrics

The Impostor Syndrome Files

Play Episode Listen Later Aug 18, 2026 35:47


In this episode of The Impostor Syndrome Files, we talk about how to define success in ways that go beyond traditional performance metrics. My guest this week is M. Nora Bouchard, executive coach, leadership advisor and author of Hidden Metrics: The Coach's Secret to Success That Really Matters.Nora shares how nearly three decades of coaching leaders has shaped her perspective on what drives meaningful leadership and sustainable career success. We explore why traditional metrics like KPIs often fail to capture what keeps people engaged at work and how leaders can reconnect with a greater sense of purpose without walking away from their careers.In our conversation, we discuss the importance of creating a personal vision for your leadership that is grounded in your values and strengths. Nora introduces the concept of "hidden metrics" and explains how using your own internal measures of success can increase engagement, strengthen decision-making and ultimately improve performance.We also talk about why so many leaders never intentionally define what leadership means to them, the importance of making your leadership values visible to others and how greater self-awareness creates more trust and consistency for your team. Finally, Nora shares practical advice for getting started, recognizing where change is needed and asking for support instead of trying to navigate every challenge alone.About My GuestM. Nora Bouchard is an executive and leadership coach with over 10,000 hours of coaching experience. Known for her engaging, relatable and insightful style, she helps leaders at all levels reconnect with what matters most in their professional lives—the unmeasured moments of growth, integrity, and purpose that define meaningful work. Over three decades, Nora has partnered with organizations ranging from Fortune 500 companies to ambitious nonprofits, guiding leaders to honor both their results and their values.~Connect with Nora:Book: www.hidden-metrics.com Website: https://www.mnorabouchard.com~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://www.kimmeninger.com

EveryDay Sunnah
It's Not About Your Worldly Metrics!

EveryDay Sunnah

Play Episode Listen Later Aug 18, 2026 8:27


Everyday Sunnah is a podcast that aims to help individuals tackle the challenges of the modern world from an Islamic perspective. We kindly request you to support this podcast by making a small monthly donation to ensure the sustainability of future episodes and continued availability of free Islamic content. Your contribution will be highly appreciated.

The Jaded Mechanic Podcast
Why Flat Rate Is Failing Today's Technicians with Dustin Stutzman

The Jaded Mechanic Podcast

Play Episode Listen Later Aug 18, 2026 114:54


Like the show? Show your support by using our sponsorsNeed to update your shop systems and software? Try Tekmetric HERELaunch your tool game to the next level with Launch Tech USA! HEREIn this episode, Dustin Stutzman, a shop foreman and high-efficiency flat-rate technician, shares why he left engineering for the automotive industry and how he became a master technician without a dedicated mentor. Drawing from years in dealership service departments, Dustin explains how flat-rate pay, poor dispatching, and corporate policies often discourage quality repairs and technician development. The conversation explores AI, diagnostic pay, training, dealership culture, and what it will take to retain skilled technicians in the future.Timestamps:00:00 Learning Without Mentors 00:47 From Engineering to Automotive 01:51 Work-Life Balance and Career Values 04:45 AI and the Future of Service Advisors 07:16 Paying Technicians for Video Inspections 11:45 The Shop Foreman Role 14:07 Dispatching Work by Skill Level 17:19 Solving a Cold-Start No-Start Mystery 23:31 Fighting for Diagnostic Pay 24:50 Feeling Appreciated by Great Leadership 30:00 Leaving After Pay Cuts 34:46 Dealer Groups and Industry Consolidation 39:48 Becoming a Chrysler Master Technician 42:40 Life on the Training Road 43:27 Why Dustin Avoided GM 44:30 Diesel Emissions and Warranty Pay 49:02 Getting Diagnostic Time Approved Upfront 55:40 Quoting Worst-Case Repairs 57:53 Service vs. Parts Department Friction 01:03:41 Dispatch Roulette at Dealerships 01:05:15 Demanding Real Diagnostic Data 01:05:46 The Air Filter Diagnostic Lesson 01:11:25 Old-School Electrical Diagnostics 01:13:57 Chrysler Warranty Pay and the Neon Squeak 01:15:19 The 40-Hour Dash Rattle 01:16:46 Brick Road Dash Rattle 01:17:32 One-Shot Repair Success 01:18:06 Foam-Filled Repair Solution 01:19:25 Why Dustin Praises Chrysler WiTech 01:21:09 Preventive Maintenance Matters 01:22:34 Oil Change Reality Check 01:25:19 The Cost of Oil Neglect 01:29:45 Training Technicians Under Flat Rate 01:33:18 The Missing Career Path for New Techs 01:34:39 Learning by Doing 01:37:45 Advocating for Better Pay and Metrics 01:41:20 Dealer Groups and Technician Burnout 01:45:07 The Technician Shortage and Pay Gap 01:50:16 Keeping Great Technicians 01:53:16 Closing Thoughts and Upcoming Events Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232

The Systems Made Simple™ Podcast
What Your Podcast Metrics Aren't Telling You

The Systems Made Simple™ Podcast

Play Episode Listen Later Aug 17, 2026 24:32 Transcription Available


If your podcast isn't growing, your metrics are the last place you should look. Every download, play, and retention graph only tells part of the story. Which means you can spend months improving your podcast without ever knowing whether you're fixing the right problem.Every podcast's performance is shaped by two key decisions. Once you understand how they work, you'll never think about growing a podcast the same way again. Ready to find out what your podcast metrics aren't telling you and why most podcast growth strategies never deliver the results they promise? Hit play and let's dive in.…0:51 – The 2 Decisions That Determine Your Podcast's Performance2:25 – What Your Podcast Metrics Aren't Telling You10:40 – Why Most Podcast Growth Strategies Fail17:13 – The PodLaunch Performance Model Explained21:53 – The Difference Between Measuring Performance and Driving It…Episode Links:See the PodLaunch Performance Model®…Other Episodes You'll Love: This Changes Everything We Know About Growing a PodcastHow to Pinpoint Where Your Podcast Performance Is Breaking Down…Got Podcasting Questions? Send them to me here.Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.Podcast Health Score™ See exactly where your show is losing listeners.Podcast SEO Mastery Optimize your show so it can get found 24/7.Apply for a spot on the show to get live podcasting help from me.Want more podcasting advice? See what I'm testing on Substack...Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.Follow for more podcasting insights:  LinkedIn | PodLaunchHQ.com©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Bitcoin Takeover Podcast
S17 E38: Keagan McClelland (Keags) on Lightning Metrics, Covenants, Consensus Politics & Verifying Bitcoin

Bitcoin Takeover Podcast

Play Episode Listen Later Aug 17, 2026 160:31


Keagan McClellan (Keags) co-founded Start9 Labs, worked on Sapio with Jeremy Rubin at Judica during the CTV saga, spent time at Lightning Labs maintaining LND, and is now building BTC Verified, a formal specification and verification project for Bitcoin's consensus rules written in Lean 4. He is also a self-described member of Bitcoin's "progressive wing" who nonetheless defends the rising bar for consensus changes, a pluralist who spends all his working hours on Bitcoin, and a security thinker who refused to dunk on Coldcard even while sitting across from someone who very much wanted him to. Time stamps: 00:00 – Intro and sound check 00:27 – Introducing Keagan "Keags" McClelland 01:14 – Bitcoin origin story: darknet markets and a CS degree in 2015 03:42 – Procrastinating at Amazon by reading ICO white papers 05:11 – Leaving Amazon for Salt Lending 06:24 – How Start9 Labs was founded 07:52 – Leaving Start9 for Jeremy Rubin's Judica (Sapio) 09:47 – What CTV (formerly OP_SECURE_THE_BAG) enables 12:35 – Mastercoin's original pitch, Rare Pepes, and play before serious use 15:44 – The Lindy effect and institutional inertia 18:20 – Sponsors + giveaway rules 22:24 – The road to Lightning Labs and LND 23:55 – Lightning as a complexity class change 25:28 – Data locality, privacy, and incentives in payment channels 27:33 – The 133 MB block problem 30:20 – Scaling takes decades: internet lessons 31:24 – Centralization, Moore's law, and what scaled the web 34:58 – Zcash's Near Intents as outsourced Bitcoin privacy 37:05 – Pluralism and the freedom to transact 39:05 – The gravitational well of money 41:36 – When does a shitcoin stop being a shitcoin? 45:43 – Every soft fork since Satoshi 47:36 – The consensus wall: CTV and BIP300 51:56 – BIP 110 case study: incoherent goals, broken design 56:05 – Why information theory defeats spam filters 58:56 – Node mythology and economic weight 1:05:17 – Miners can activate invisible soft forks 1:07:18 – Luke's soft fork definition and herd immunity 1:10:45 – Chat drama and "how much Bitcoin do you own?" 1:14:15 – RBF, Bitrefill, and policy vs consensus 1:17:21 – Can fees alone secure Bitcoin? The 50% hash rate threshold 1:24:56 – Giveaway reveal: the number is 37 1:26:55 – The Coldcard exploit 1:34:10 – The AI exploit era: "cannot be affected" vs "have not been" 1:39:13 – Why the conspiracy theories teach the wrong lesson 1:42:51 – Against security through obscurity 1:47:27 – Onboarding friction and the paranoia continuum 1:55:42 – Vaults explained, and building them without CTV 2:00:42 – Pre-signed transactions, toxic waste, and Liana 2:05:45 – Would covenants have saved Coldcard users? (No) 2:16:53 – Magic wand: why Simplicity beats CTV and GSR 2:20:33 – Witness size, block size, and what BCH got right 2:24:50 – Why Bitcoin should copy homework 2:29:49 – The two hard forks: BIP 110 vs Ecash 2:33:16 – BTC Verified: formal verification of Bitcoin consensus 2:37:10 – TABConf plans 2:39:23 – Outro and sponsor thanks

TD Ameritrade Network
Wall Street Expects NVDA to Double Revenue & Other Earnings Metrics to Watch

TD Ameritrade Network

Play Episode Listen Later Aug 17, 2026 6:45


Nvidia (NVDA) is expected to nearly double last year's revenue in next week's earnings. Adam Coons expects investors to focus on ways the Mag 7 giant will continue its explosive growth. "Pay attention to the chip manufacturers" designing the company's new chips as well, says Adam, especially as demand ramps. Joseph DeYonker says Nvidia stock "still looks remarkably cheap" but warns that a sell-off is likely on the earnings reaction. That said, he calls that sell-off a buying opportunity. ======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Group Practice Tech
Episode 624: The Math Has to Math: Building a Sustainable, Profitable Group Practice in 2026 — with Julie Herres of GreenOak Accounting

Group Practice Tech

Play Episode Listen Later Aug 14, 2026 36:43


Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech. In our latest episode, we chat with Julie Herres of GreenOak Accounting about how there's still good money to be made in private practice, and what you need to know to make it. We discuss: Profitability and intentionality, and what it takes to stay on track Rate changes and cost of living changes impacting group practices How Julie would respond to practice owners who are feeling the squeeze right now Setting up the financials for a healthy practice Compensation for pre-licensed vs. fully licensed clinicians Julie and Liath's predictions for the trend to swing away from VC-backed therapy platforms and back to smaller group practices What group practices can bring to the table that these platforms can't Metrics to track to be able to make informed and aligned decisions in the short, medium, and long-term The value, in time, money, and cognitive overhead, in outsourcing to a trusted expert Julie's upcoming event in September for group practice owners, Group Practice Con Listen here: https://personcenteredtech.com/group/podcast/ For more, visit our website. Resources: Therapy for Your Money Podcast — Hosted by Julie Herres, founder and CEO of GreenOak Accounting, this podcast helps private practice owners understand their finances, improve profitability, and make confident, data-informed business decisions. GreenOak Accounting for Mental Health Professionals — Specialized accounting and financial guidance for therapists and mental health practices, with services designed to support solo practitioners, group practices, and practice owners navigating growth and expansion. Profit First for Therapists by Julie Herres — Julie's practical, therapist-specific adaptation of the Profit First framework, designed to help practice owners build profitability into their financial systems, pay themselves appropriately, and create a more sustainable practice. Group Practice Con 2026 (Sold Out!) — A tactical, growth-focused conference for established group practice owners, co-hosted by Julie Herres and Joshua Brummel. The 2026 event takes place September 9–11 in Chicago and is currently sold out, but practice owners can join the waitlist through the conference website.     PCT Resources: Group Practice Care Premium weekly (live & recorded) direct support & consultation service, Group Practice Office Hours — including monthly session with therapist attorney Eric Ström, JD PhD LMHC Device Security Suite: assignable staff HIPAA Security Awareness: Bring Your Own Device training + access to Device Security Center with step-by-step device-specific tutorials & registration forms for securing and documenting all personally owned & practice-provided devices (for *all* team members at no per-person cost) Remote Workspace Security Suite: assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members + access to Remote Workspace Center with step-by-step tutorials & registration forms for securing and documenting Remote Workspaces (for *all* team members at no per-person cost) + more HIPAA Risk Analysis & Risk Mitigation Planning service for mental health practices — care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You'll have your Risk Analysis done within 2 hours, performed by a PCT consultant, using a tool built specifically for mental health practice, and a mitigation checklist to help you reduce your risks. PCT's Comprehensive HIPAA Security Compliance Program (discounted) bundles: For Group Practices For Solo Practitioners Comprehensive HIPAA Security Policies & Procedures Forms & Logs for documenting implementation and maintenance of Policies & Procedures in practice Device & Workspace Security Suites Direct Support & Consultation from PCT team + therapist attorney Eric Ström, JD PhD LMHC (live & recorded + searchable library) Includes the Risk Analysis & Risk Mitigation Planning service + tool HIPAA Security & Privacy Ethics training

The Devy Devotional
Devy Devotional #144 - Keep it Simple

The Devy Devotional

Play Episode Listen Later Aug 12, 2026 36:17


Importance of focusing on key metrics like PPR points per touch and big time run rate How these metrics predict a player's NFL success and fantasy value Examples of top players meeting these thresholds Limitations of relying on single metrics Practical approach to player evaluation using minimal data Chapters   00:00 Introduction and episode overview 00:27 Why keep it simple with metrics 01:24 Key metrics for evaluating running backs 02:52 The significance of PPR points per touch 03:48 Big time run rate and explosiveness 05:45 Top players meeting thresholds in college 07:05 Analyzing the list of top college running backs 09:01 Thresholds for potential NFL studs 13:19 Lower-tier players and red flags 19:30 Players below thresholds and concerns 23:16 Players who barely meet thresholds 30:57 Efficiency and future potential 34:23 Summary: Using metrics to predict success     Subscribe to The Devy Devotional on Apple Podcasts, Spotify, or wherever you listen. Leave a 5-star review and help more dynasty managers find the show.Follow us on X: @DevyDevotional Hosts: John Arrington (@DynastyCoachA), Aaron Wilcox (@AaronWilcox86), Andy Starr (@AstarrFF) Watch live episodes on the Gridiron Ratings YouTube channel. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ASHPOfficial
Hot Topics in Pharmacy: Measuring What Matters: Productivity Benchmarks and Workforce Metrics in Specialty Pharmacy

ASHPOfficial

Play Episode Listen Later Aug 12, 2026 36:05


This episode examines the results of a national ASHP Outcomes and Value Section Advisory Group survey exploring how specialty pharmacies measure, track, and benchmark pharmacist and technician productivity. Spanning 25 questions and nearly 50 respondents, the survey sheds light on organizational models, role delineation between pharmacists and technicians, KPI development, data infrastructure, time benchmarks, and the real-world barriers preventing formalization of productivity standards across the field. Learn how specialty pharmacy organizations across the country structure their workflows, divide tasks between pharmacists and technicians, and attempt to quantify productivity in a field where clinical complexity can confound simple metrics.    The information presented during the podcast reflects solely the opinions of the presenter. The information and materials are not, and are not intended as, a comprehensive source of drug information on this topic. The contents of the podcast have not been reviewed by ASHP, and should neither be interpreted as the official policies of ASHP, nor an endorsement of any product(s), nor should they be considered as a substitute for the professional judgment of the pharmacist or physician.

Inside The Vault with Ash Cash
ITV #254: $52 Million in Business Funding- Here's How the Game Works | Inside The Vault

Inside The Vault with Ash Cash

Play Episode Listen Later Aug 11, 2026 67:33


He helped entrepreneurs secure more than $52 MILLION in capital—and now Stedman Waiters is breaking down how the business funding game actually works.In this episode of Inside the Vault with Ash Cash, Stedman explains how he went from professional football and an $80K engineering career to building Waiters Capital into a multimillion-dollar funding company.Stedman pulls back the curtain on what banks actually look for, why entrepreneurs get denied, and how funding brokers connect business owners with lenders without putting up their own money. He breaks down 0% business funding, revenue-based lending, business lines of credit, SBA loans, equipment financing, CDFIs, bank relationships, and personal credit.But getting access to money is only part of the game.Stedman also shares how he transitioned from his 9-to-5 without recklessly quitting, why investing in mentorship accelerated his success, how marketing became the engine behind his seven-figure business, and the **3 M's—More, Metrics & Manpower—**that he uses to scale businesses.Ash and Stedman also discuss becoming the first millionaire in your family, why success can become lonely, acquiring existing businesses during the generational wealth transfer, using credit as leverage, and why entrepreneurs who learn to use AI may gain a major advantage.The biggest lesson?Banks are lending. The question is whether you understand how to position yourself—and your business—to access the capital.CONNECT

RNT Fitness Radio
Ep 500 - Wearables: The 4 Metrics That Actually Matter

RNT Fitness Radio

Play Episode Listen Later Aug 11, 2026 21:21


Built for Life Newsletter: https://builtforlife.io Twice-weekly emails for high performers who want to look good, feel great and perform at their best    The 12-Week Calculator: https://calculator.rntfitness.com    Book a 1-1 strategy session: https://www.rntfitness.co.uk/ytapplynow  Got a topic you want covered on the podcast? Email podcast@rntfitness.com  –   We just hit 500 episodes of RNT Fitness Radio. To mark it, this one's a solo deep dive into wearables and where they actually fit into your fitness transformation.   Akash breaks down the 4 metrics worth paying attention to (sleep, steps, resting heart rate, and recovery), what each one actually reveals about your body, and why the real value of a wearable isn't the tech, the AI coaching, or the fancy graphs. It's awareness. You go from guessing to knowing.   He also runs through the popular devices (Apple Watch, Aura Ring, Whoop, Garmin, Fitbit) and why the one you pick matters far less than actually wearing it and looking at the data every week.   This is life by design, not by default. If you're ready to apply what you're hearing, go to www.rntfitness.com/pro.   Chapters: 00:06 Intro: 500 Episodes Of RNT Fitness Radio 02:06 The Power Of Awareness 06:29 What Wearables Reveal: Sleep 08:16 Steps: The Invisible Fitness Tracke  09:50 Resting Heart Rate 11:30 Recovery: Permission, Not Motivation 13:51 Choosing The Right Wearable 18:56 Using Your Data The Right Way 20:09 Outro And Free Tool   –   Follow us: Website - https://www.rntfitness.com  Instagram - https://www.instagram.com/rnt_fitness  Instagram - https://www.instagram.com/akashvaghela YouTube - https://www.youtube.com/@akash_vaghela

Branding with Becks
Rethinking Marketing for Sustainable Growth: Systems, Speed & Smarter Metrics with Steve Cozzolongo

Branding with Becks

Play Episode Listen Later Aug 11, 2026 19:22


Are your marketing efforts actually driving growth or just inflating vanity metrics?In this episode, Steve Cozzolongo, Partner & CMO at Digital Position, breaks down how to build a disciplined, system-driven marketing strategy that delivers real, measurable results. From his competitive background in collegiate swimming to leading high-performance campaigns, Steve shares how mindset, speed, and data-driven decisions can transform your business.You'll learn why moving fast with platform trends matters, how to align with algorithms instead of fighting them, and which metrics actually drive revenue. Plus, discover practical strategies for small businesses, including leveraging community engagement, local SEO, and storytelling to scale efficiently, even on a tight budget.Whether you're a founder, marketer, or entrepreneur, this episode will help you rethink your approach and build a marketing engine designed for sustainable growth.Learn more: https://www.digitalposition.com/index-b

RIMScast
From Wellhead to Burner Tip: Eric Lobser's ERM Journey

RIMScast

Play Episode Listen Later Aug 11, 2026 45:53


Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   In this episode, Justin interviews RIMS SERMC Member Eric Lobser about his career path at Spire Inc. They discuss his start in Budget Analysis at Laclede Gas, which eventually became Spire Inc. He moved into Operations, Treasury, and then Strategic Planning, including Acquisitions. He continued his career as VP of Enterprise Risk Management. Eric shares how he grew into that position, using knowledge he had gained from all the departments he had worked with. He tells about his early presentations to the Board. Eric explains what ERM means to him, and how ERM helps companies manage risks, including reputation, engage in opportunities, and make the resource allocation decisions that lead to success and mitigate failures.   Listen for Eric's idea to improve the ERM acronym.   Key Takeaways: [:01] About RIMS and RIMScast. [:16] About this episode of RIMScast. Our guest is Eric Lobser. He was a practitioner in the natural gas sector for 35 years. We're going to get his ERM philosophies today. But first… [:42] RIMS-CRMP Workshop. We are delighted to announce that on August 27th and 28th, RIMS President Manny Padilla will be leading the two-day in-person workshop at St. John's University at 101 Astor Place in New York City. A link to the registration is in this episode's show notes. [1:02] RIMS-CRMP Virtual Workshops. RIMS will partner with PARIMA for the RIMS-CRMP Exam Prep on September 1st and 2nd. Registration links are in this episode's show notes. [1:13] Also on the webinars page, you will see a two-part series hosted by the RIMS Membership Department. The "Classroom to Career" webinar series highlights how RIMS equips students with the knowledge, skills, and connections needed to thrive in risk management careers. [1:28] Participants will gain insights into industry trends, career pathways, and practical tools that help them confidently step into the evolving world of risk management after graduation. These sessions will be hosted on September 1st and 9th. [1:41] These sessions are member exclusives and are complimentary for RIMS members, of course. So, if you are interested in becoming a member, this would be the time. Visit RIMS.org/membership. [1:51] RIMS is back on YouTube. Our handle is @RIMSOfficialChannel. We've got plenty of videos there, including RIMScast, RIMScast Canada video podcasts, and other informative and entertaining content from RIMS. Subscribe to the channel today! [2:10] On with the Show! We will take a deep dive into Enterprise Risk Management with Eric Lobser. Eric recently retired from a 35-year career in the natural gas sector. He remained with one company that eventually became Spire Energy. [2:26] Eric is also a member of the RIMS Strategic and Enterprise Risk Management Council. [2:32] We will discuss his career journey, how one role led to the next before settling on Enterprise Risk Management, and his philosophies on what makes ERM truly valuable and why the acronym could use an upgrade. Let's get to it! [2:52] Interview! Eric Lobser, Welcome to RIMScast! [3:17] Justin and Eric met last year during a webinar. Eric has a fascinating career. His entire career was at Spire. Originally, it was Laclede Gas Company. Then it became The Laclede Group, and then Spire. Eric's career was 35 years and some months long. [3:53] Justin says that shows our audience that you can have a risk career at one company. You don't need to jump around. If you're doing well, if you're comfortable, if the company's treating you right, and you're doing a good job. [4:10] Eric says the risk career came later in his life. It was the culmination of a lot of other things he did. He had a varied set of positions at Spire. Over time, it was multiple types of companies. As you go through CEOs, things change. [4:31] Eric says he was there for about five CEOs and got to see many different sides of how business operates. [4:49] Eric says he graduated from Boston College in 1990. It was a tough job market. He wanted a job on the East Coast, but it was an expensive place not to have a job. He went back home. [5:08] His stepfather had a contact at the Laclede Gas Company. He interviewed, and they offered him a position, which he took. Within two weeks, he thought he would be crazy to stay at that company more than a couple of years. He thought it was odd they had a few computers. [5:29] Eric came from a school with a library full of computers. You had to sign up to use them. It taught him to use his mind, and it instilled patience. Those elements have been valuable to Eric's career. [6:06] Eric started as a budget analyst and did that for about a year and a half, in the corporate office in downtown St. Louis. [6:33] Then he was fortunate to move to Operations to do the same sort of work with all the department heads to help them with their budgeting, to translate things from Operations into financial terms and get better relationships with the people who ran the business. [6:53] Eric says he got to understand the business better from the view of the boots on the street. [7:04] Justin asks if risk management and ERM came onto Eric's radar in August 2001, when he became the Managing Director for Strategic Planning and Corporate Development. [7:18] Eric says that he had also worked with property insurance in Treasury. There's a big commodity risk at a natural gas company. There are also market risks and credit risks. [7:33] Eric says Strategic Planning was new to The Laclede Group, taking the budget period and extending it out three years, rolling in strategy and planning. [7:49] Eric helped them to develop software for business planning, custom-made from Access, to help support the Balance Scorecard they rolled out. It included something for Initiatives for making improvements, which were tied to Metrics.  [8:11] There were Action Items. There was a section where you laid out your different risks and what you were doing to mitigate them. The Action Items often required support from other areas. The software would put that into their business plan so they could see it and collaborate. [8:33] Eric says risk management and collaboration are hand-in-hand. [9:09] Eric speaks of a change in leadership, where they went from mostly looking at operational excellence and continual improvement to a more external look at other businesses, at ways to diversify within the gas industry: storage, pipeline, E&P, and more. [9:40] That was the beginning of the thought processes Eric would go through, looking at different businesses; what can go right with them, and what can go wrong. [9:57] Part of modeling acquisitions is taking a look at those scenarios and looking for the probability of a downside, what that downside looks like, and what will drive it. What has to go right to have the best case? What does the base case look like? What are those probabilities? [10:20] Eric says that was the beginning of understanding how risk and business go hand-in-hand. They can't have opportunity without risk. There's no reward without risk. Understanding that was an element of that job. [10:39] Eric was fortunate to have a tremendous boss during that time who helped him gain critical thinking about how things operate. [10:58] Eric says when they were looking at how other companies operate, they were companies within the gas industry, to stay within their knowledge base, and simplify their business, within the natural gas value chain, from wellhead to burner tip. [11:30] They were looking at exploration & production, gathering & processing, pipelines, underground storage, down to uses for it, including compressed natural gas for vehicles and local distribution utilities.  [11:58] Justin suggests that the 13-year period when Eric was in Strategic Planning and Corporate Development, holding several positions, was a key time in his career. Eric says yes, and it was his favorite period. He had gone to school for investment banking and acquisitions. [12:42] Eric says, at the same time, it was a tremendous amount of work. He thought maybe it wasn't the best place to spend his lifetime because of the level of work and stress involved. [13:04] Eric was married and raising a family, and that had to come into play, as well. He says while his wife was extremely patient with him during all those times, sometimes working around the clock, he felt it wasn't the right long-term opportunity for him. [13:20] Eric says one of the things he learned when he was doing acquisitions was developing models for how utilities make money. Eric worked with people who did rate cases at the company, to understand what drove cash flow. [13:47] In doing that, Eric learned how regulations work and how tariffs work. That led to asking himself, if this isn't the right career for me, taking a look at something next to it, which was regulatory and government affairs. [14:27] Eric had already started to learn about it. Once he was in charge, he based it on Missouri regulations. The first acquisition was a company in Kansas City, Missouri. [15:05] The second acquisition was Alagasco in Alabama, and that was a completely different type of ratemaking approach that was annual. They had a formal department. Eric was asked to develop something more formal for the entire company. [15:21] Eric says then they acquired Energy South, which brought them into Mobile and also Mississippi, a third rate jurisdiction. There was a mountain of information to climb. His drive and thirst for knowledge helped him up the curve pretty quickly. [15:53] Eric says relationships and the stuff between the lines are just as important as what you can read about and study. [16:12] Eric says, pulling from his enterprise risk career, one of the impacts is not just financial, but reputation. Reputation is a huge element of rate setting. Your reputation precedes you to the commission that oversees rate case litigation and the parties to the case. [16:47] The parties that are involved include industrials, AARP, low-income groups, an energy efficiency group, and other parties. [17:01] Understanding where they're coming from, and what they're trying to achieve, and working towards something that gives all parties some of what they want, is a key element. [17:18] If you were a bad operator; if you had a significant incident that showed you weren't a safe operator, or you weren't treating your customers well, then going into the rate case, people had their minds set that they wanted to give you not a rate increase but a rate reduction. [17:40] The value of the relationships and the reputation, the stuff that is gray and in between the lines, is not just about what the numbers are but who you are as a business. [17:56] A Quick Break! Many fantastic RIMS events are coming up in 2026. The 11th Annual Chicagoland Risk Forum will return to the Old Post Office on Thursday, September 24th, 2026. Visit ChicagolandRiskForum.org for more information. [18:12] The RIMS Western Regional Conference will be held from October 4th through the 7th in Seattle, Washington. The agenda is live, and registration is open. Visit RIMSWesternRegional.com and the link in this episode's show notes for more information. [18:29] Save the dates: October 18th through the 21st. We will be in Quebec City to celebrate the 50th Live RIMS Canada Conference. Booth sales are open, and sponsorship opportunities are still available. Advance registration is open now. [18:45] Visit RIMSCanadaConference.ca for more information. Also, remember to check out RIMS.org/Canada for our spinoff show, RIMScast Canada, hosted by National Conference Committee Chair, Aaron Lukoni. [19:00] The RIMS ERM Conference 2026 will be held on November 19th and 20th in Columbus, Ohio. Registration is now open. [19:10] Through August 21st, you can nominate a program for the RIMS ERM Global Award of Distinction. If you know of an ERM Program that is award-worthy, we want to hear about it. A link to the nomination form is in this episode's show notes. Visit RIMS.org/ERM2026. [19:29] We're already looking to RISKWORLD 2027, which will be held over four days in New Orleans, Louisiana, from April 18th through the 21st! The call for session proposals is now live and will stay active through August 21st. [19:44] RIMS members can exclusively register by September 4th for the best rate. And get first access to the hotel block. Hotel reservations open on October 28th, ahead of public registration. Sitting this out is the real risk! The link to registration is in this episode's show notes. [20:04] Let's Return to Our Interview with Eric Lobser! [20:31] Justin asks about compliance at a natural gas company. Eric says his career at a critical infrastructure utility delivering a relatively volatile product to people's homes was very safety-oriented with a lot of rules, regulations, and areas of compliance. [21:04] The whole industry faced a need to replace some of its aging infrastructure. That started when Eric was in Treasury and trying to think about how they would afford all the replacements they were going through. [21:22] It came again when Eric was in Regulatory, trying to understand the balance between safety and rates and what's best for the business and what's best for the customer. [21:53] Compliance is not something you can decide to do a little bit or a lot. You have to meet at least the minimum standards. Spire was always at that point but also found the benefit of going beyond that, to deal with it a little bit more strategically. [22:14] Spire was generally a group that looked at opportunities to do replacement in a way that overall was more cost-effective, exceeding requirements on their compliance. Compliance was an enterprise risk. [22:34] Eric says it was not just making sure they were in compliance, but also what the cost of compliance is and what if people change their minds and all of a sudden want us to do this or that? [22:53] Being a regulated utility, your rates are dependent on somebody deciding you deserve to have this. [23:02] Compliance was more often not physical replacement but putting in another pipe beside the old pipe and terminating the old cast iron pipe that had degraded and become a safety issue. [23:26] Spire always paid attention to where they were getting leaks or water potentially getting into the system and areas of geography that had similar types of risk. [23:39] Spire took a strategic approach to look at the information they were getting and figure out where to go and do wholesale changes rather than responding to risks as they popped up. [23:54] Eric says that was the approach where they took compliance and said if we do more, it probably can be better for us and better for the customer to take a better strategic approach. [24:19] Eric says it's inconvenient and sometimes problematic for people when there are workers in the street. Part of Eric's career was dealing with claims and issues that can happen with construction. The construction was necessary to make sure the system was safe. [24:53] Eric says the most prevalent claims were when they were doing excavation and hit something unmapped, like an underground dog fence or sprinkler system. To be cost-effective, they used reliable outside partners to replace these. [26:44] Eric says that every year, when he was in Strategic Planning, he would help put on a two-day conference for the Board to review company strategy and present new ideas. [27:01] Any time they found an acquisition opportunity that met the muster of the executives, they presented that to the Board. [27:!3] Eric says the Board is extremely interested in rate cases, which are the heart and soul of a utility's business. [27:28] Something Eric found helpful later in his career, doing regulatory work, was to pull together parties without overlapping interests, such as the Board and the Public Service Commission, to help them find agreement on why something was beneficial for the customers. [28:58] Eric says, for the first time or two, presenting to the Board was frightening. He was fortunate enough not to be leading the presentations. He reported to officers who helped develop the business planning and strategy. They helped Eric work his way into bigger roles. [29:32] Eric says when he became more involved in doing the modeling, one time he was called by the CEO to speak to the Board while he was on a family vacation. His wife reminds him of this. The Board was very interested in the upside case and downside case of a model scenario. [30:31] Eric says in that phone call he had to give the Board a rigorous view of why they should spend $1.1 billion on this acquisition. While exciting, Eric says presenting to the Board was a very stressful part of the job. They're relying on things that he's saying to them. [31:12] Eric says acquisitions have their own timeline and they develop however they want to. It's not like going to the grocery store to pick up something. When something pops, it pops, and it's all hands on deck. You don't stop until the job is done. [31:35] One more Quick Break! RIMS, The Foundation for Risk ManagementTM, is dedicated to shaping the future of the profession. By making a contribution, you are strengthening the global risk management community and investing in the future of the industry. [31:55] The Foundation also supports the Spencer Educational Foundation but has a different mission. The Foundation focuses on providing opportunities for those professionals who have already decided to enter risk management and are just getting started. [32:09] You can learn more about the Foundation by visiting www.RIMS.org/FRM.  While you're there, be sure to check out information about the Susan Meltzer Scholarship Fund, which was established to honor Ms. Meltzer, who was RIMS President in 1999 and 2000. [32:28] Susan Meltzer was a cherished RIMS President and contributed so much to RIMS and the greater risk community. Learn more at RIMS.org/FRM.  [32:36] Let's Return to Our Interview with Eric Lobser! [32:52] Eric says that it seems to him that if people viewed Enterprise Risk Management more as Enterprise Value Management, they would better understand that it's more about what you need to do to improve the value of your company. [33:19] In Eric's Strategic Planning days in Corporate Acquisitions, he learned that Expected Value is about changing probabilities, not just the impact of those probabilities. [33:32] Eric says Enterprise Risk Management does a great job of addressing both the likelihood and the impact of things going wrong and things going right. What you're building with ERM is value. You're adding to the value of the company. [33:46] Eric thinks more people would engage. It would resonate with a lot of the corporate cultures to look at ERM as a way to build value for the company. [34:08] Justin says that for almost eight years, Eric was the Spire VP of ERM. Justin asks if Eric was able to hit the ground running, going from Regulatory and Government Affairs into ERM. [34:32] Eric says the position started with Insurance, and then Commodity Risk Management, other elements of the business that helped him up the learning curve. From Acquisitions, Regulatory, Operations, and Customer Service, Eric understood a lot about the business. [34:55] Eric says having a couple of years when he was in charge of Spire's Insurance program, including Captive Management, where you retain risk instead of transferring it, was a great transition to eventually getting Enterprise Risk. [35:31] Eric says he read every book he could get his hands on in the time he had. He noticed some of the things they were doing were based on ISO 31000. Eric read through ISO and COSO. COSO felt very intricate and detailed. [36:10] Eric asked himself what the potential was that we were going to adopt something. The culture of the business manages the risk. ERM oversees how the business manages risk. Eric wanted to pick a framework that fit more with Spire's corporate culture. [36:39] Eric says ISO 31000 is adjustable. He felt like it was a good fit. It was more about strategy and enterprise than Spire's focus had been. It was not just about what could go wrong and what they should be concerned about happening, but what must go right. [37:22] Eric says that looped in what he learned in Strategy, what they have to do to be successful, and what could derail them from that. Spire transitioned a little bit less away from risks and more to strategic imperatives and what they had to do to achieve their strategic vision. [38:02] Justin asks about ERM conferences and what makes a great ERM session. Eric says it's a practitioner who has lived through it with real-world experience on what works, what doesn't work, and why it didn't work. [38:18] Eric says everything's specific to the company, so what works for one may not work for another. An experienced practitioner brings a level of credibility that is important. Eric wants a presenter who focuses on what helps a company be more successful in executing its strategy. [38:41] Eric says a lot of presentations go into risk registers and software, but in the end, risk management is change management, with very complex systems. The presenter should speak to engaging the business, getting different areas to collaborate, and making better decisions. [39:31] Eric says those decisions are about how you allocate resources. Resources are limited. You can't do everything, so you prioritize. [39:41] ERM helps you to prioritize better, using a process of identification and assessment, to help you understand how important a risk is in relation to other risks, how soon it needs to be dealt with, and what level of mitigation and controls you already have in place. [40:13] Eric says, ERM helps you determine if this risk is extremely well-managed and there are resources you can take away from it to put toward a risk that's less well-mitigated. [40:22] Eric says a good ERM session presenter talks about how ERM helps a corporation make better decisions and effectuate those resource allocations that then help that company to be more successful. That's what ERM is about, and when somebody talks about that, it resonates. [41:02] Eric says when he hears a concept that really resonates with him, he tries to pull those concepts together. He has used principles from the Enterprise Risk Oversight Committee. [41:44] Justin says the Global ERM Award of Distinction call for submissions is open. You can send in those nominations now. RIMS Global ERM Award of Distinction nominations are open through Aug. 21! [41:57] Justin asks Eric what makes an Enterprise Risk Management program award-worthy. Eric says some of it is going to be based on the eye of the beholder. Enterprise Risk should be customized to the culture. People are going to view what makes a great program differently. [42:28] Eric says that the SERMC is looking for, with the diverse perspectives of the members, a program that is well-integrated into Strategic Planning, helps the business make decisions, and most importantly, helps it be more successful, with fewer downturns, than their competitors. [43:09] Eric says the business manages risk. ERM can help oversee what they're looking at and turn its attention to important things, and help determine the best ways to mitigate or treat risk, or support what they are doing, so the strategy prevents threats from derailing the company. [43:33] Eric says, in the end, a company that is consistently successful is probably the mark of a good Enterprise Risk Management program. [43:51] Justin says, we're going to see you again on November 19th and 20th in Columbus, Ohio at the RIMS ERM Conference. You can get your nominations in now for the RIMS Global ERM Award of Distinction. We'll have a special awards ceremony, like we do every year. [44:07] Eric, it has been such a pleasure to have you on RIMScast! I look forward to seeing you in Columbus. [44:19] Special thanks again to Eric Lobser for joining us here on RIMScast. We appreciate him and all the great work he does for the RIMS SERMC. The call for nominations for the RIMS Global ERM Award of Distinction is open; a link is in this episode's show notes. [44:36] There are specific attributes that will make a nomination truly award-worthy. Submit your nominations today! [44:42] Plug Time! Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [45:00] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [45:16] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [45:29] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [45:41] Practice good risk management, stay safe, and thank you again for your continued support!   Links: RIMS ERM Conference 2026 | November 19‒20 in Columbus, Ohio | Registration Now Open! | www.rims.org/ERM2026 | RIMS ERM Global Award of Distinction nominations open through Aug. 21! RIMS Certification Week: Sept. 21‒24 | Complimentary For All Spencer Educational Foundation's 2026 Funding Their Future Gala | Sept. 17, 2026 RISKWORLD 2027 Registration | RIMS members can lock in 2026 rates now through Sept. 4 | Education Content Submission Through Aug. 21. ChicagoLand Risk Forum | Sept. 24, 2026 RIMS Western Regional Conference — Oct. 4‒7, 2026 | Seattle, WA | Register Today. RIMS Canada Conference — Oct. 18‒21, 2026 | Quebec City | www.rimscanadaconference.ca | Advance Registration Open | Sponsorship Opportunities Available The Strategic and Enterprise Risk Center RIMS, the Foundation for Risk Management Spencer Educational Foundation — Scholarships and Grants | Open Calls and Timelines. RIMS Now RIMS-Certified Risk Management Professional (RIMS-CRMP) | Insights Video Series Featuring Joe Milan! RIMS Diversity Equity Inclusion Council RIMS-CRMP Stories RIMScast Canada — Episodes Now Live RISK PAC | RIMS Advocacy RIMScast on YouTube! RIMS Risk Management Magazine | Contribute | Q2 2026 Issue Now Available Sponsor RIMScast — Sales@RIMS.org Upcoming RIMS-CRMP Virtual Workshops: RIMS-CRMP Exam Prep Workshop — Live In NY — Aug 27‒28! RIMS-CRMP Exam Prep with PARIMA | Sept 1‒2 Full RIMS-CRMP Prep Course Schedule See the full calendar of RIMS Virtual Workshops Upcoming RIMS Webinars: RIMS.org/Webinars "RIMS Student Series: Classroom to Career Part 1" | Sept 1 "RIMS Student Series: Classroom to Career Part 2" | Sept 9 RIMS Certification Week: Sept. 22‒24 | Complimentary For All   Related RIMScast Episodes: "Board Reporting and ERM in 2026 with Trisha Sqrow and Suzanne Christensen" "The Future of Strategic Risk Management" with John Button "Mid-Year Risk Roundup 2026 with Morgan O'Rourke and Hilary Tuttle" "Emerging Risks and AMRAE's RMIS Panorama 2026 with François Beaume" "Strategy and Change with Ward Ching and Aaron Olson"   Sponsored RIMScast Episodes: "48 Hours From a Storm: What to Do Before A Hurricane Strikes" | Sponsored by Global Risk Consultants, a TÜV SÜD Company (New!) "AI-Scale, Risk Ready: Engineering Controls for the New Data Center Boom" | Sponsored by Global Risk Consultants, a TÜV SÜD Company "Facing Into Risk: Navigating the New Risk Landscape" (New!) | Sponsored by AXA XL "Secondary Perils, Major Risks: The New Face of Weather-Related Challenges" | Sponsored by AXA XL "The ART of Risk: Rethinking Risk Through Insight, Design, and Innovation" | Sponsored by Alliant "Mastering ERM: Leveraging Internal and External Risk Factors" | Sponsored by Diligent "Cyberrisk: Preparing Beyond 2025" | Sponsored by Alliant "The New Reality of Risk Engineering: From Code Compliance to Resilience" | Sponsored by AXA XL "Change Management: AI's Role in Loss Control and Property Insurance" | Sponsored by Global Risk Consultants, a TÜV SÜD Company "Demystifying Multinational Fronting Insurance Programs" | Sponsored by Zurich "Understanding Third-Party Litigation Funding" | Sponsored by Zurich "What Risk Managers Can Learn From School Shootings" | Sponsored by Merrill Herzog "Simplifying the Challenges of OSHA Recordkeeping" | Sponsored by Medcor "How Insurance Builds Resilience Against an Active Assailant Attack" | Sponsored by Merrill Herzog "Third-Party and Cyber Risk Management Tips" | Sponsored by Alliant   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Manny Padilla!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Eric Lobser, SERMC Member   Production and engineering provided by Podfly.

Ecommerce Coffee Break with Claus Lauter
The Social-First Strategy Behind $100K in 90 Days — Tessa May Marr | How Organic Social Drives Revenue, How Paid And Organic Work Together, What Social Metrics Really Matter, Why Comments Can Drive Sales, How Customer Data Shapes Your Content (#495)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Aug 10, 2026 31:31 Transcription Available


In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:  How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms.How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth.  Links & ResourcesWebsite: https://www.marrmediagroup.com/LinkedIn: https://www.linkedin.com/company/marr-media-group/Instagram: https://www.instagram.com/marrmediagroup/TikTok: https://www.tiktok.com/@marrmediagroupGet access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The Motivated Mompreneur Podcast
3 Metrics Mistakes That Are Quietly Costing You Thousands

The Motivated Mompreneur Podcast

Play Episode Listen Later Aug 7, 2026 16:43


You're tracking your metrics and actually paying attention to your numbers. So why does consistent revenue still feel so elusive? In this episode you'll discover the three specific mistakes most solopreneurs make that are quietly producing decisions that cost thousands of dollars in misdirected effort, abandoned strategies, and missed momentum. 

Scrum Master Toolbox Podcast
Success Is Feedback, Not Metrics—And the Power of Standing in Someone Else's Shoes | Havva Sevay

Scrum Master Toolbox Podcast

Play Episode Listen Later Aug 6, 2026 12:58


Havva Sevay: Success Is Feedback, Not Metrics—And the Power of Standing in Someone Else's Shoes Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.   "My success is not metrics or numbers—that was my controller past. I measure myself through feedback, and through team satisfaction." - Havva Sevay   As a former project controller, Havva could have defined success in numbers. Instead, she measures it through feedback and team satisfaction. As long as people keep talking to her—telling her how she can be a better Scrum Master—she considers that success, and she treats even hard feedback as learning. But the most striking part of her definition is the discipline of standing in someone else's shoes. When a developer suggested she'd give better advice if she understood programming, she took the Scrum Developer training—the hardest training she's ever done—just to feel the team's daily reality. Vasco connects it to coaching a team that builds tools for other teams: the role isn't to produce the system, it's to make the other teams' lives easier. Havva's takeaway for every Scrum Master: put your shoes in a different position. Understanding the work from the other person's perspective is what drives team success.   Self-reflection Question: How do you measure your own success as a Scrum Master—and when did you last experience your team's work from their perspective?   [The Scrum Master Toolbox Podcast Recommends]

Podiatry Legends Podcast
431 - The Practice Visibility Scorecard with Dr Jim McDannald

Podiatry Legends Podcast

Play Episode Listen Later Aug 6, 2026 20:44


Most podiatrists assume they're easy to find online, but are they really? In this episode, I sit down with my good friend and co-host of the Podiatry Marketing Podcast, Dr Jim McDannald, to discuss the Practice Visibility Scorecard, a free tool designed to show podiatrists how visible their clinic actually is online.We explain why searching for your own clinic on your own computer can give you a misleading picture, how Google's personalised search results work, and why your rankings may be completely different just a few streets away. Jim also shares how the scorecard analyses local search visibility, compares your clinic with nearby competitors, identifies growth opportunities, and highlights surrounding demographics that could influence your future marketing decisions.Whether you're planning to grow your current practice, open a satellite clinic, or simply want to understand where your next patients are coming from, this episode will give you practical insights you can apply immediately.Practice Visibility Scorecard is available from:Podiatry Marketing Podcast Podiatry Legends Podcast Do you want to make more money in podiatry?If you want to make more money from your podiatry business, work fewer hours, and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality. Otherwise, feel free to email me any questions you may have about your business at  tf@tysonfranklin.com.

The SaaS CFO
Why Vertical SaaS is Winning in Construction—Proven Metrics and Global Expansion

The SaaS CFO

Play Episode Listen Later Aug 6, 2026 26:55


The conversation focused on the journey of Alastair Blenkin, CEO and founder of ProcurePro, as he shared insights into building one of the leading SaaS solutions for construction procurement. The discussion explored the company's origins, its resilience through the pandemic, and how it successfully digitizes complex workflows for general contractors worldwide. A key theme that emerged was the importance of robust SaaS metrics, strategic fundraising, and the growth tactics required to scale in an industry as fragmented and traditional as construction. The episode highlighted global expansion strategies, the integration of AI into both ProcurePro's product and internal operations, and evolving pricing models for enterprise clients. The discussion also delved into the transition from founder to CEO, sharing lessons learned in leadership and organizational design as the company rapidly expands. Whether you're interested in SaaS growth, construction tech, or the impact of AI on legacy industries, this episode delivers practical insights and inspiring stories. Show Notes: 00:00 Building an AI-powered pricing layer 03:18 Need for Management Systems 07:10 Discussing SaaS growth strategies 13:15 AI's Impact on Non-Tech Businesses 17:07 Focusing on ARR growth strategy 18:59 Improving team productivity and tooling 23:32 Managing Business Challenges as a Founder 24:34 Designing an effective org chart Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/procurepro-secures-11-million-in-funding/ USD https://www.thesaasnews.com/news/procurepro-raises-6-15-million-in-series-a/ Alastair Blenkin's LinkedIn: https://www.linkedin.com/in/alastairblenkin/ Procure Pro's LinkedIn: https://www.linkedin.com/company/procurepro Procure Pro's Website: https://procurepro.co/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Nobody Told Me That! with Teresa Duncan
Special Episode: Are Your Dental Finances Healthy? Check These 4 Metrics

Nobody Told Me That! with Teresa Duncan

Play Episode Listen Later Aug 5, 2026 29:22


Can four numbers reveal the true health of your dental practice? In this takeover episode, Dental Revenue Network member Ashley Bond of Wisdom Dental Billing explains why your monthly metrics may matter more than your production goals. Think of these reports as clues to hidden revenue rather than regular tasks.    She explores the four key numbers that provide a clear picture of a practice's financial health: collection percentage, insurance accounts receivable over 90 days, patient accounts receivable, and adjustments. Drawing from years of experience in a family dental practice and working with practices across the country, Ashley explains why production alone does not guarantee profitability and why consistent collections are a real measure of success. You'll learn how delayed insurance claims affect patient payments and why regularly reviewing adjustments helps to catch errors and even identify signs of potential fraud. This takeover episode is full of practical strategies to get these systems started today.    Find your missing revenue and fix your systems. Schedule your complimentary practice analysis today! https://meetings.hubspot.com/colleen-salpini/book-time-with-the-wisdom-team?utm_medium=podcast&utm_source=kol&utm_campaign=teresa-podcast     Connect with Wisdom: Email:  info@withwisdom.com Text "Demo" at 314-648-2663 Visit their website: https://www.withwisdom.com/   ------------- I created Dental Revenue Network to foster collaboration and networking amongst RCM professionals. Billing company owners and billing professionals will have access to skill building sessions, current carrier news and insurance discussions beyond "what's the code?" Check it out - I hope you'll join! https://dentalrevenuenetwork.mn.co/ ------------- My insurance course Dental Insurance Design and Management is geared toward those who want to understand the how and why of insurance. As a loyal podcast listener, please use "NTMT" for a $75 courtesy toward your investment.  ------------- Practice Management Power Day is happening in Denver, Colorado, and it is built for leaders who want real results. Learn directly from top practice management experts and industry speakers who know what it takes to run a profitable, organized, high performing practice. The event will take place on Friday, September 25 at the Vivos Institute, located next to the Denver Airport. Register now at: https://practicemanagementpowerday.com Podcast listeners use NTMT100 for a $100 courtesy. ------------- Visit odysseymgmt.com to check out my book, webinars and courses. -------------   Don't forget to check out my other podcast Chew on This - A Dental Podcast!    **If you like the show then I'd appreciate a good rating. Tell your friends. Even podcasters ask for referrals!**   YouTube: https://youtube.com/@odysseymgmt  

Compliance into the Weeds
FinCEN's $125MM UBS AML Order: A Culture and Resourcing Failure

Compliance into the Weeds

Play Episode Listen Later Aug 5, 2026 26:03


The award-winning Compliance into the Weeds is the only weekly podcast that takes a deep dive into a compliance-related topic, literally going into the weeds to explore a subject more fully. Looking for some hard-hitting insights on compliance? Look no further than Compliance into the Weeds! In this episode of Compliance into the Weeds, Tom Fox and Matt Kelly discuss a newly issued FinCEN consent order sanctioning UBS Financial Services, the U.S. broker-dealer subsidiary of UBS. It is a $125 million penalty, the largest FinCEN fine against a broker-dealer, for extensive anti-money laundering failures. They highlight weak transaction monitoring and suspicious activity reporting (SAR) processes, poor customer due diligence, inadequate wire-transfer data collection, and data governance gaps that led to under-reporting and hindered FinCEN's ability to build a complete money-laundering picture. The order notes UBS failed to monitor more than 50,000 foreign-currency wires totaling over $10 billion and did not disclose ongoing deficiencies discovered after a 2018 $14 million FinCEN action requiring fixes by 2021, with problems traceable back to 2004 and not addressed until 2023. They frame the matter as a tone-at-the-top and resourcing failure, compare it to other enforcement actions (including a recent SEC fine against Merrill Lynch), and suggest a future deeper dive after reviewing the full order. Key highlights: What UBS Got Wrong Scale Of The Failures Board Oversight and Resourcing Data Governance Breakdown SARs, Metrics, and AI Talk Takeaways and Next Steps Resources: ⁠USB Consent Order⁠  Tom   ⁠Instagram⁠ ⁠Facebook⁠ ⁠YouTube⁠ ⁠Twitter⁠ ⁠LinkedIn⁠ A multi-award-winning podcast, Compliance into the Weeds was most recently honored as one of the Top 25 Regulatory Compliance Podcasts, a ⁠Top 10 Business Law Podcast⁠, and ⁠a Top 12 Risk Management Podcast⁠. Compliance into the Weeds has been conferred a Davey, Communicator, and W3 Award, all for podcast excellence.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Marketing
Collectively's Natalie SIlverstein on How to Optimize Creator Video Content

Next in Marketing

Play Episode Listen Later Jul 30, 2026 15:27


Collective CIO Natalie Silverstein joins Next In Media to explore how creators are evolving into full-fledged media networks and what it takes for brands to scale authentic partnerships in a hyper-fragmented landscape. Natalie, also breaks down real-time crisis agility, strategies for training AI language models on video content, and how to combat the algorithmic reach recession with targeted paid media. Key Highlights

Beyond The Story with Sebastian Rusk
YouTube for Business- How to Grow Your Brand and Get More Clients - Drew Hitchcock

Beyond The Story with Sebastian Rusk

Play Episode Listen Later Jul 30, 2026 45:02 Transcription Available


In episode 310 of Beyond The Story, Sebastian Rusk interviews Drew Hitchcock, a YouTube strategist and growth consultant, as he shares how leadership and consistent action helped transition from a gaming enthusiast to the go-to expert for YouTube monetization optimization, achieving explosive growth for client channels, including transforming a client's channel from under 100 subscribers to over 100,000—and making YouTube the #1 source for qualified business leads. Tune in to learn how you can harness YouTube to elevate your brand, grow your team, and achieve your most ambitious business goals! TIMESTAMPS[00:01:30] Drew's journey from StarCraft shoutcaster to YouTube consultant.[00:04:20] Transforming clients: From 57 subscribers to 100,000+.[00:06:32] Key strategies for new and growing YouTube channels.[00:13:01] Mining comments and uncovering content opportunities.[00:15:20] YouTube as a powerful, evergreen lead generation source.[00:16:47] The reality of using ads and advice for channel growth.[00:26:46] The impact of AI and Semantic ID on YouTube today.[00:29:38] Metrics that matter: Viewers, retention, and channel health.[00:30:02] The video podcast controversy—who wins with “video podcasts”?[00:39:12] The 80/20 of getting started: Titles, thumbnails, retention, and taking action. QUOTES"YouTube is the only platform where people actively go to get educated and ultimately find the people that they want to work with and help them solve the problems they're looking to get solved." – Drew Hitchcock“Implementation isn't just about posting—you need a system and science behind your YouTube strategy for real results.” – Sebastian Frost"Play the long game. Consistent, simple action and a focus on fundamentals are what set you up for sustainable success." – Drew Hitchcock==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabDrew HitchcockYouTube: https://www.youtube.com/@drewhitchcock ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

Marketing Tips for Doctors
Before You Buy Medical Ads

Marketing Tips for Doctors

Play Episode Listen Later Jul 29, 2026 29:41


In this episode, Barbara and Neil discussed the following: Neil explains his255 method for Facebook and Instagram ads: two campaigns (warm and cold), five audiences, and five ads to systematically find winning combinations and scale.  They discuss how Facebook charges per 1,000 views(CPM) rather than per click, and what that means for setting and spending a daily budget.  Neil shares the story of launching Scotland's biggest health and fitness exhibition, nearly failing, and then saving and scaling it purely through Facebook ads.  They compare Google Ads vs. Meta (Facebook/Instagram) Ads for physicians, recommending Google for high-intent cold traffic and Meta primarily for remarketing, then broader cold traffic once scale is needed.  They cover practical advertising guidance for doctors—starting around $20/day, using metrics like link click-through rate, balancing warm vs. cold campaigns, and choosing a proven ads expert with a strong track record and longevity in the field.    Key Takeaways:  “Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there.” – Neil Shoney Connect with Neil Shoney:  Instagram:  neilshoneymac  Facebook:  www.facebook.com/neilshoneymac  Business website: neil-maclean-marketing.mykajabi.com  Show website:   www.MarketingTipsForDoctors.com  Spotify:  The Shoney show  Apple Podcasts: The Shoney show  YouTube: Neil ‘Shoney’ Mac  LinkedIn: www.linkedin.com/in/neilshoneymac  Connect with Barbara Hales:   Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business Website: TheMedicalStrategist.com Email: info@TheMedicalStrategist.com  YouTube:@barbarahales LinkedIn: https://www.LinkedIn.com/in/barbarahalesBooks: Content Copy Made Easy 14 Tactics to Triple Sales Power to the Patient: The Medical Strategist TRANSCRIPT (242)   Chapter 1: Introducing Neil Shoney and the Promise of Scalable Ads  0:00 | Dr. Barbara Hales  [0:00:01] Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales, and today we have with us a very interesting character by the name of Neil Shoney. Neil is an ad strategist and go-to expert for service-based businesses that want a simple, proven, scalable Facebook ad system that consistently brings in premium clients. With 13 years of running ads and over 3,000 service providers helped, Neil is known for turning complicated advertising into clear, repeatable frameworks that work across different service industries. Because, unlike almost everywhere else you turn, Neil does not believe in a one-size-fits-all approach. After managing high-spend campaigns in the UK and US, Neil shifted into coaching full-time and created a library of 36 proprietary frameworks, including his 25-5 method, that helps service providers install a functioning, profitable ad system in days, not months, that they can turn on or off like a tap, whenever they want new leads. His clients span over 62 niches, with 21 of those niches hitting six-figure months through ads. Welcome to the show, Neil.  [0:01:44] Neil Shoney: Thanks much for having me, Barbara. Appreciate you.  [0:01:47] Dr. Barbara Hales: Could you explain the 255 method?     Chapter 2: The 255 Method—Two Campaigns, Five Audiences, Five Ads  1:51 | Neil Shoney     [0:01:51] Neil Shoney: Sure. The 255 method is at the heart of it, just a testing method for running advertising. So the majority of the time when a practice runs advertising through Facebook and Instagram or any other ad platform for that matter, they typically run what I call a one-one-one method. That is one campaign going to one audience with one ad, and there’ll definitely be people listening right now who are just like nodding along with bigger eyes, going, “That is exactly what I’m doing right now. I see it all the time, and what you have in that situation is you’ve basically taken your best guess at every single step of creating that campaign. So you’ve written the ad copy, and you’ve hoped that it’s going to be great. You’ve chosen your image or your video, and you hope that it’s going to be great. You’ve chosen your audience, and you hope that it’s going to be the right one. But with the Shony 255 method, we do it this way: first, we run two campaigns rather than one. First of all, you’ve already doubled your chance of finding a winner because not both of them have to be winners. You can find a winner and a loser, and then put all your eggs into one winning basket. Those two campaigns that we split out-one is for warm, and one is for cold. That’s people who know who you are and people who don’t know who you are. That’s the first step that a lot of practices get wrong. They only target people who have never heard of them before, who may not even be in the market, and yet you could put a very small amount of ad spend behind people who have already visited your social media pages, your website, etc., and simply get back in front of those people and have really, really high conversion rates. The first step there is two campaigns rather than one. The second step of the 255 method is where the first five comes in, and that’s five audiences rather than one. And so, quite simply, instead of, you know, saying people interested in this one thing and taking your best guess, you get the great opportunity to choose five different interests that somebody might have, or five different demographic targeting tools that we can choose from, and you don’t have to be right 100% of the time. You actually only need to be right once out of the five. Now, when we set this up, we hope that all five are fantastic. That’s great for scale. But if four of them are, you know, they just don’t work. That’s absolutely fine. We can turn off those audiences. We found our winner, and we can push all the budget towards the winner. And then the final step of the 255 method is the final five: having five ads rather than just one. And there are two reasons for this. Number one is it’s also great to find winners and losers inside your ads, and you know the things that don’t work. You can turn them off. People never have to see them ever again, and you can push all the budget towards the winners. But there’s a second reason as well, and you’ve probably experienced this yourself, Barbara, and so will so many people who are listening right now. Is that you show any level of interest in something that you see via an ad? You might not even click through to the website, but if you stop scrolling, you hit the see more button, you read it, or you watch the video, and then you start seeing the ad over and over and over again. That’s Facebook basically saying this person is interested in this, but they didn’t take the action that the advertiser wanted them to take, which is to click through, request a callback, book an appointment, whatever it may be. Now, if you set up your ads the way that 98% of people do, a 111 campaign, then Facebook’s only option is to show the same ad to the same person over and over and over again, but if you have five ads, they’ll show them ad number two, then ad number three, then ad number four, and it helps to re-engage people and get more people to take action.  [0:05:53] Neil Shoney: So it’s a testing method to find winners and losers, and rather than just, you know, throwing something against the wall, and it’s either going to stick or it’s not. It gives you a much higher probability of running a successful campaign. Mathematically, there are 50 variations there, so there’s 50 chances to find a winning variation, and it allows for a lot of scalability because if you have multiple audiences that become successful and multiple ads that are successful, then there’s a lot of opportunity to increase the spend on the front end to get much more out the other side.  [0:06:27] Dr. Barbara Hales: What a great idea! So, do the clients get charged by Facebook for someone clicking on View More, or only if they click through?     Chapter 3: How Facebook Bills and Neil's Origin Story with Ads  6:45 | Neil Shoney     [0:06:45] Neil Shoney: Actually, with Facebook and Instagram, the way that it works is you’re charged per 1000 views, so it’s not charged based upon clicks and not clicks and things like that. As Google says, they are cost per click, and you know you’re charged whenever somebody clicks on the ad; technically, Google is still doing cost per 1000 views. They’re just choosing to send the billing notification once somebody has clicked. So it’s smart marketing on their side because they get to say You only pay if somebody clicks. People are going to click, so you’re going to pay anyway. But with Facebook, they have a cost per 1000 views, which is different for everybody. It depends on the ad, how many people you’re targeting, and who’s inside those audiences. But technically, you know, you set a daily budget, so it could be $10 a day, it could be $100 a day, it could be $1,000 a day, depend upon the size of the business, and you’re going to most likely spend what you set as a budget, as long as there’s a big enough audience there for Facebook to target.  [0:07:47] Dr. Barbara Hales: How did you get into this originally?  [0:07:50] Neil Shoney: Well, I actually 1314 years ago, something like that. I started Scotland’s biggest ever health and fitness exhibition, and I came straight out of university. I’d studied sport and exercise science. I always knew I was going to be entrepreneurial, and I just thought everybody would buy into my idea: a huge event at Scotland’s biggest venue, with a break-even of about 4,000 tickets needing to be sold for the weekend. I just thought that everybody would hear about it and think it would be incredible, and I ended up signing my life away with no money in the bank, hundreds of 1000s of pounds, or hundreds of 1000s of dollars, I should say, of contracts to be able to put on this massive show. And about five months into advertising, we’d sold around, you know, 50 tickets at $12.50  [0:08:48] Dr. Barbara Hales: That’s pretty scary.  [0:08:50] Neil Shoney: Yeah, it was pretty scary. We were about four and a half months out from the show itself, and everybody was knocking their doors down for outstanding invoices and different things, and to be honest, going to Facebook ads was like a last roll of the dice. I’d already done everything that everybody does in the marketing space when they’re bootstrapping, which is posting lots on social media, cold outreach, finding email addresses on Google, sending emails to personal trainers and all sorts. No matter how hard I worked, nothing was clicking. And when I ran Facebook ads, I ended up doing something very similar to the Shony 255 method. And I think it was just a bit of luck that I went down that route of being like, “Oh, I can test out different audiences. I can test out different ads. That’s how that feels safer. So I just did that. That was the way that I set them up in the first place, and I ended up spending. I think it was around, you know, like $50 or something in the first few days, and I had returned somewhere in the region of I think it was 150 Or $250 something like that, in sales, and it was just this like penny drop moment where I was like, “Wow, I can track how much money I put into this thing, how much money comes out the other side, and if I know how much I need to put in to get something out, something specific out the other side, I can basically choose how many tickets I want to sell, as long as I have the cash flow, of course, to be able to reinvest into the ads, and that’s what we did. And we ended up not just selling, you know, more tickets, but we ended up almost hitting our target for tickets sold four and a half months later. The show was a big success. We ended up scaling it over the next four years, and then selling it to the country’s biggest event organizers. And we never ran TV ads, billboards, or radio advertising, as all of these big exhibitions do. We just ran Facebook ads, and that was it. So I never planned to teach anybody Facebook ads. I just tried to use it to save myself from a terrible situation.  [0:11:05] Dr. Barbara Hales: Well, what a great story that was. Thank  [0:11:09] Neil Shoney: you.     Chapter 4: Google vs. Meta Ads and Leveraging Instagram Targeting  11:09 | Dr. Barbara Hales     [0:11:09] Dr. Barbara Hales: When it comes to physicians, is it better for doctors to use Google Ads, Meta Ads, or both?  [0:11:18] Neil Shoney: I would always lean into Google first if you’re doing cold prospecting. People who don’t know who you are, because of course people are going to go to Google or AI now as well. But Google’s still the frontrunner by a long shot. People are going to go to Google to find the providers that are close to them for the specific problems that they have, and so albeit that Google Ads cost significantly more to get in front of 1000 people, it’s so high intent that if it’s set up correctly, then you end up getting a very high percentage of people who click on your ads going all the way through to creating a booking with Facebook, the the next best step, or Facebook and Instagram, we should probably talk about them collectively because it’s the same ad platform. The best thing you can do if you’re on a low budget and you’re sort of just starting out with advertising for your practice is use it first and foremost for remarketing, so you can take your Facebook pixel and drop it onto your website. You can also create audiences of anybody that visits your Facebook or Instagram page, which some people may do before deciding to book with you as well. And we can create these audiences of people that already know who you are, and we can advertise to those people. And so, if you wanted to make the best use of your ad dollars, it would be Google first. It would be Facebook remarketing second, and then I would use Facebook and Instagram more broadly for cold traffic as your third step. So that would be once you already feel that you’ve already significantly scaled the first two; that’s where you go to find more customers at scale.  [0:13:12] Dr. Barbara Hales: When someone advertises on Facebook, does it automatically go to Instagram as well, or do you have to request that? No,  [0:13:20] Neil Shoney: No, automatically. You would actually have to uncheck some boxes to stop it happening.  [0:13:26] Dr. Barbara Hales: Why would you want to?  [0:13:27] Neil Shoney: No, you wouldn’t.  [0:13:31] Dr. Barbara Hales: And people on Instagram would see the ads even if they don’t follow you.  [0:13:36] Neil Shoney: Yes, absolutely. So anybody who is within your targeting can see your ads, so you can target people based upon, of course, age, gender, location. Which, of course, location is going to be very important for local practices. But you can also do some targeting based around certain things like their interests, and you know some things as well, like you can target people based upon not just whether they’re a parent or not. You can target them based upon how old their kids are. Like Facebook has a lot of data, and it feels accurate, and there’s a lot that you can do with the targeting tools.     Chapter 5: Budgets, Metrics, and Warm vs. Cold Campaign Strategy  14:19 | Dr. Barbara Hales     [0:14:19] Dr. Barbara Hales: Well, that’s a great idea. When a physician is considering ads, let’s say it’s a new practice, or he is providing a new service or a product that he didn’t have before, what do you advise them to spend on a daily basis for their budget?  [0:14:39] Neil Shoney: So I actually suggest that everybody starts at just around $20 per day with any campaign, and that may sound to some people like, oh, it’s just plain small. The reason I say $20 per day is because Facebook, Instagram, Google-they learn so quickly. If you’ve ever been told by an agency the reason. The reason that you’re not getting results is that you’ve not spent enough, or because Facebook and Instagram take a really long time to learn. It’s actually their calling card: they don’t know how to get you results. Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there. As soon as you have a positive ROI, that is the point at which we start the scaling process. So we don’t go with the mindset of your budget for the month is you know $2,000 So let’s figure out how much we need to spend per day to spend $2,000 The target’s not to spend $2,000 The target’s to find winners that bring in more revenue than you spend, and then you can start to scale towards spending $2,000 and that that’s the safest way to do  [0:16:08] Dr. Barbara Hales: it. How can you differentiate between not getting responses because people aren’t interested in you versus it just not being a good ad that needs to be changed?  [0:16:19] Neil Shoney: Yeah, well, there’s a couple of things. There, there’s a million different stats on the Facebook Ads dashboard, but there’s one that most people don’t even know exists. But it’s actually almost the tell-all of whether the ad is resonating with people or if it’s a landing page issue, like getting people to take action when they actually get to your website, and that is link click-through rate. So there are two. There’s one that’s just click-through rate, and there’s one that’s link click-through rate. That one is what percentage of the people who see your ads actually click the button to go to your website, right? So it’s not, you know, hitting the like button, commenting, or seeing more. That’s click-through rate. Link click-through rate, however, is people actually clicking to leave Facebook after they’ve read your ad. Now, if it’s over 1%, we typically say there’s nothing wrong with the ads. The ads are doing their job. It’s getting people to stop scrolling, to read, and to leave Facebook. If you’re not getting inquiries on the next page, we then focus on the page and how do we get more people to take action there? If, on the other hand, you’ve got an ad that is, you know, 0.5%, then we’re quite far off where we need to be in terms of the link click-through rate. Then that’s when I would look at the advert itself and say, how do we get more people’s attention? How do we get more people to take action from the ad?  [0:17:53] Dr. Barbara Hales: Are ads best for cold prospecting or remarketing to people who hit my website? If both, how can this be maximized for the biggest ROIs?  [0:18:07] Neil Shoney: Well, both of them have their place in terms of what we would want anybody to be running. You know, like one month after working with us, for instance, we would want everybody to be running both, because there’s your warm campaign, your remarketing, which is fantastic for a small spend and a high ROI. That’s amazing, but there’s only so many people in there, so there’s only so far you can scale with that. And once you’ve kind of maximized that side of things, if you want to grow faster and acquire clients faster, you have to go out into the cold market. You have to go out and find more customers that may be out there. So, in terms of what’s more important, I suppose to start off, if you’re not advertising at all right now, I would say the warm side of things, the remarketing. But if you’re really serious about scaling, then both of them are very important to make scale happen as quickly as possible.     Chapter 6: Small Budgets, Getting Help, and Choosing the Right Ads Expert  19:12 | Dr. Barbara Hales     [0:19:12] Dr. Barbara Hales: What would you say to someone who says to you, you know, I don’t really have a budget, you know, so I haven’t been advertising, and you know, is it worth it? You know, is it definitely going to work, or am I just going to be throwing money in the air?  [0:19:28] Neil Shoney: Well, a couple of things. The first thing is, you don’t have to start off with a high budget, like I was saying. You can start at a small budget. You can see what happens with the ads. Just like my story with the events business 14 years ago: if it hadn’t worked, if I hadn’t sold tickets in that first week or a week or two weeks, I wouldn’t have continued spending money on it. But because I spent a small amount of money and made significantly more back, it gave me the opportunity to scale into that thing. The second thing is don’t go into it without some sort of guidance. And I don’t even mean that you need to work with somebody like me. Like you can go onto YouTube. Like you can go onto YouTube and at least get some tips and direction around how to do certain things, like for instance, some people right now will be going. How do I set up warm retargeting? How do I set up these warm audiences? I’ve literally got a YouTube video inside the ads dashboard where I set them all up. So, like you, you don’t have to go into this completely blindly, even if you don’t want to invest in, you know, courses and agencies and things like that. So do some research. Don’t just throw something against the wall and then determine that it doesn’t work. There are things that need to happen to make advertising successful, but a lot of it’s out there on YouTube.  [0:20:56] Dr. Barbara Hales: As a doctor, if I was looking for somebody to just do it, I didn’t want to get involved. I just want them to do it. How? What criteria do I use to pick the right one? How do I recognize who is you know going to do it for me versus someone who you know read a course last weekend and doesn’t really keep doing?  [0:21:18] Neil Shoney: Well, track records are really a really big thing. How long have they been doing it? It’s a massive one. So I mean, we have just an absolute crazy amount of testimonial videos, and if anybody ever goes through, like, my Instagram or whatever, every few days it’s another testimonial video or something that a client sent us or whatever it may be, and we’ve done that for like 10 years here, just like churning it out. So when you go on our landing pages, it’s sometimes like 120 videos that are on that page. So, like, what type of results have they got for clients is number one, but the second one is how long have they been doing this for? And the reason why that’s so important is Facebook and Instagram are changing all the time, and so if they only had the ability to be able to run advertising successfully in a pocket of time, when they had a system that worked with the Facebook algorithm today, for instance, as soon as Facebook announces two months from now that they’ve changed the algorithm, are they going to be savvy enough to be able to do the appropriate testing to figure out how to continue having their clients win in the new environment? So time in the game is also as important as the results that they’ve been getting most recently.  [0:22:37] Dr. Barbara Hales: It does seem so unfair, though, that you know, like if we catch your game, you’re going to change it.     Chapter 7: Regaining Targeting Control, Video Tips, and How to Reach Neil  22:41 | Neil Shoney     [0:22:41] Neil Shoney: Yeah, they do it all the time, and they’ll always tell you that it’s because they want to help you. They don’t. They want to find plenty of ways to get you to spend more money. So that’s what the most recent algorithm update was all about. It was, hey, you don’t need to think about targeting anymore. Just let us choose the targeting, and we’ll find the right people for you, and that’s going to really help you get results. It hasn’t played out like that at all. What it turns out is that Facebook has lots of inventory for people you’re not trying to get in front of, and now they have permission from you to spend all of your ad dollars on those inverted commas, low-quality leads, if you will. So there are ways that you can take back control of your ads. There’s a button. This is probably one of the best tips I can give anybody on this podcast, by the way, because a lot of you are running localized businesses. So there are two big reasons.  [0:23:42] Dr. Barbara Hales: Okay, because the next question I have for you, so you could put it in there, is for someone that is, you know, has heard you and said, okay, you’ve convinced me. I’m going to dip my toe in the waters. What are two helpful tips that you could give to our listeners that they could implement right away?  [0:24:04] Neil Shoney: So this is the biggest one for anybody that runs a localized business in general, which is when you’re setting up your adverts, and you get to the second step. There are only three steps: campaign, ad set, and, for ease of understanding, that’s your audience who is going to get to see your ad. And then there’s a third step, which is setting up the ad itself. That’s the thing people are going to see. That middle step, right now, it looks like there’s not too much that you can do there. You set a minimum age. You don’t set too much targeting in terms of locations; you can technically set a locational target in there, but it feels like you are being relatively pinpoint about who is going to get to see your ads. But you’re not. What is actually happening there is you are giving face. A suggestion, and that is very dangerous for a local business, because when you say I specifically work with women between the ages of 30-five and 50-five in this 10-mile radius, they can show 20% of your your ads to men, and they can show another 20% of your ads to 18-year-olds and 70-two year olds, and they can also show your ads outside of that 10-mile radius. But there’s one button at the bottom of the page that you’ll see, which says “Further limit the reach of my ads. The wording is almost comical because it’s like, how much do they not want you to hit that button, right? So that they just can spend your ad dollars however they wish, right? But if you click on that button, it gives you the ability to go into everything I just said there: gender, location, age, and uncheck a box that says “use as a suggestion. When you do that, you take back pinpoint control over who can see your ads, and for local businesses, you might even find that it raises your cost per lead. Right, that’s not a bad thing, because what is the point in having low-cost leads if there are a bunch of people who can never work with you, who can never walk through your doors? So it’s not always that it’s more expensive. I’m just saying that technically it could happen, but I would rather have great leads, great quality, my target demographic, than a whole bunch of leads that would never buy from me. So that’s really important. The second thing is for these types of businesses, video is really powerful, and it doesn’t even need to be, you know, really high-quality video with transitions and a filming crew. I mean, it can just quite simply be a little bit of B-roll of, you know, somebody in the practice, which can obviously be set up. It’s not like you have to start recording your sessions, but just having that type of B-roll catches people’s attention. There is a great place for images inside your five ads, but videos work really, really well for localized businesses and service-based businesses.  [0:27:21] Dr. Barbara Hales: Well, those are really both great bits of advice. The next question I have is for someone that wants to take a course from you or get advice from you. How can they reach you?  [0:27:34] Neil Shoney: Well, there are a couple of ways. The first way is to quite simply go to Instagram and go to Neil Shoney Ads. So it looks like “Neil’s Honey Ads,” unfortunately, the way it sounds. But it’s Neil Shoni ads, all one word. And you can get loads of tips there and different things via the link in my bio. There’s a five-minute video that walks you through our whole system and how we work with clients. Or you could just send me a message there directly, or you can email me at neil@neilshone.com or neil@neilshoney.com if you want to sign up that way, and yeah, we can have a quick conversation from there.  [0:28:17] Dr. Barbara Hales: Well, thank you so much for being on the show. I really found this, you know, very educational. I’ve learned a lot. I feel like I know more, and I’m sure other listeners feel that same way. Thank you so much.  [0:28:31] Neil Shoney: Appreciate you. Thank you, Barbara.  [0:28:33] Dr. Barbara Hales: This has been another episode of Marketing Tips for Doctors with your host, Dr. Barbara Hales. Till next time.     The post Before You Buy Medical Ads first appeared on The Medical Strategist.

CISO-Security Vendor Relationship Podcast
Why Don't You Tell Me Which Metrics Sound Most Impressive?

CISO-Security Vendor Relationship Podcast

Play Episode Listen Later Jul 28, 2026 48:02


All links and images can be found on CISO Series This week's episode is hosted by me, David Spark, producer of CISO Series and Andy Ellis, principal of Duha. Joining is Pavi Ramamurthy, Global CISO and CIO, Blackhawk Network. In this episode: Numbers that make the board feel good and nothing else The audit is not the same thing as the truth Receipts aren't a strategy Stop blaming the human, fix the system they're standing in A huge thanks to our sponsor, ThreatLocker ThreatLocker delivers Zero Trust Network Access and Zero Trust Cloud Access that verifies both user and device before granting access to specific applications. No broad access, nothing exposed, and no reliance on credentials alone. It's a smarter way to control access and reduce risk. Learn more at ThreatLocker.com/CISO.  

sound numbers metrics cio impressive receipts ciso duha andy ellis global ciso threatlocker david spark zero trust network access blackhawk network ciso series
Next in Marketing
How Smart Agencies Really Use AI

Next in Marketing

Play Episode Listen Later Jul 28, 2026 13:41


Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles to build overpriced tech platforms. She maps out how mixing performance marketing, smart M&A, and hard revenue-backed brand metrics gives modern agencies an unbeatable edge. Key Highlights ⚖️ Independent agencies sit in a sweet spot where they're big enough to handle massive brands but agile enough to pivot while legacy holding companies stay stuck.

Relay FM Master Feed
Focused 261: Metrics of Success

Relay FM Master Feed

Play Episode Listen Later Jul 28, 2026 46:53


Tue, 28 Jul 2026 21:30:00 GMT http://relay.fm/focused/261 http://relay.fm/focused/261 David Sparks and Mike Schmitz David & Mike discuss Goodhart's Law, why effort matters more than outcomes, and how to maintain a healthy relationship with the numbers you use to keep score. David & Mike discuss Goodhart's Law, why effort matters more than outcomes, and how to maintain a healthy relationship with the numbers you use to keep score. clean 2813 David & Mike discuss Goodhart's Law, why effort matters more than outcomes, and how to maintain a healthy relationship with the numbers you use to keep score. Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. Video for this episode Mike's Amplify Cohort Focused #260: Quarterly Planning and Riding Roller Coasters Focused #259: Nobody's Perfect, with Kathy Campbell The Score by C. Thi Nguyen Happy Scale Insta360 Luna Ultra Macstock Conference Insta360 Mic Pro Insta360 Mic Air Ugmonk Analog Field Notes Apple: The First 50 Years by David Pogue Mac Power Users #839: Fifty Years of Apple with David Pogue Women of Walt Disney Imagineering by Ginger Zee Focused #257: I Go By Vibes, with Stephen Robles Read Between The Lynes On B.S. by Harry Frankfurt

Focused
261: Metrics of Success

Focused

Play Episode Listen Later Jul 28, 2026 46:53


Tue, 28 Jul 2026 21:30:00 GMT http://relay.fm/focused/261 http://relay.fm/focused/261 Metrics of Success 261 David Sparks and Mike Schmitz David & Mike discuss Goodhart's Law, why effort matters more than outcomes, and how to maintain a healthy relationship with the numbers you use to keep score. David & Mike discuss Goodhart's Law, why effort matters more than outcomes, and how to maintain a healthy relationship with the numbers you use to keep score. clean 2813 David & Mike discuss Goodhart's Law, why effort matters more than outcomes, and how to maintain a healthy relationship with the numbers you use to keep score. Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. Video for this episode Mike's Amplify Cohort Focused #260: Quarterly Planning and Riding Roller Coasters Focused #259: Nobody's Perfect, with Kathy Campbell The Score by C. Thi Nguyen Happy Scale Insta360 Luna Ultra Macstock Conference Insta360 Mic Pro Insta360 Mic Air Ugmonk Analog Field Notes Apple: The First 50 Years by David Pogue Mac Power Users #839: Fifty Years of Apple with David Pogue Women of Walt Disney Imagineering by Ginger Zee Focused #257: I Go By Vibes, with Stephen Robles Read Between The Lynes On B.S. by Harry Frankfurt Don't

The Daily Standup
Lagging Behind? Metrics and Reporting Matter

The Daily Standup

Play Episode Listen Later Jul 27, 2026 4:53


Lagging Behind? Metrics and Reporting MatterAsk any team what metrics they track, and you'll get some version of the same list…Velocity.Story points completed.Burndown.Sprint goal hit rate.Maybe defect counts if someone's been paying attention.These numbers feel solid. They're concrete, they're consistent, and they show up reliably at the end of every sprint.I get why teams hold onto them. There's comfort in a number that doesn't require interpretation — it either went up or it didn't.The problem isn't that these metrics are wrong. The problem is what happens when a team tries to improve them.How to connect with AgileDad:- [website] ⁠https://www.agiledad.com/⁠- [instagram] ⁠https://www.instagram.com/agile_coach/⁠- [facebook] ⁠https://www.facebook.com/RealAgileDad/⁠- [Linkedin] ⁠https://www.linkedin.com/in/leehenson/

The John Batchelor Show
S8 Ep1152: Liz Peek. Liz Peek discusses how gasoline prices serve as a talisman for the American cost of living. While metrics like low unemployment and rising real wages suggest a strong economy, high pump prices and poor Republican messaging negatively

The John Batchelor Show

Play Episode Listen Later Jul 22, 2026 9:57


Liz Peek. Liz Peek discusses how gasoline prices serve as a talisman for the American cost of living. While metrics like low unemployment and rising real wages suggest a strong economy, high pump prices and poor Republican messaging negatively impact consumer sentiment and presidential approval ratings ahead of the midterm elections. (1)]1870

The Elective Rotation: A Critical Care Hospital Pharmacy Podcast
1149: Pharmacists Improve Sepsis Response Team Metrics for Antibiotic Timeliness

The Elective Rotation: A Critical Care Hospital Pharmacy Podcast

Play Episode Listen Later Jul 20, 2026 3:25


Show notes at pharmacyjoe.com/episode1149 In this episode, I'll discuss the impact of pharmacist involvement on hospital sepsis response teams.

Loan Officer Freedom
The 4 Leadership Metrics Every Branch Manager Should Track

Loan Officer Freedom

Play Episode Listen Later Jul 15, 2026 16:53


Episode 663 Schedule a one on one free coaching call, click here or visit LoanOfficerStrategyCall.com. Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl White sits down with Kevin Gillespie to discuss why many mortgage companies and branch managers hit growth plateaus and what leaders should focus on before assuming they simply need more leads or more loan officers. Kevin shares a practical framework for identifying the real bottlenecks that hold businesses back and explains why better tracking often reveals opportunities that are hiding in plain sight. Carl and Kevin break down four critical areas every leader should monitor: understanding the true numbers behind the business, measuring how well systems are converting opportunities into funded loans, using scorecards to evaluate team performance objectively, and focusing more time and resources on the activities that generate the highest returns. They also explain why removing distractions and improving existing processes often creates faster growth than constantly adding new initiatives. Whether you're a branch manager, mortgage company owner, team leader, or producing loan officer looking to build a stronger business, this episode offers practical leadership lessons that can help you make better decisions, improve profitability, and create sustainable growth. Carl and Kevin also share why surrounding yourself with experienced leaders and learning from those who have navigated multiple market cycles can dramatically accelerate your own success. To learn more about Kevin Gillespie's leadership coaching and recruiting strategies, visit ProfitDrivenPlan.com.

Dynasty Nerds Podcast | Dynasty Fantasy Football
4 Metrics Every Dynasty Manager Should Use | Dynasty Fantasy Football Podcast Ep. 864

Dynasty Nerds Podcast | Dynasty Fantasy Football

Play Episode Listen Later Jul 13, 2026 28:58


99% Invisible
The Score

99% Invisible

Play Episode Listen Later Jul 7, 2026 26:08


We keep score of everything these days. But what happens when the numbers start changing what we actually care about? Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.