Podcasts about metrics

Today we're going to jump into the Metrics that we are focusing on for growth in 2025 and beyond! These growth metrics have the potential to give you the ability to focus and gain clarity on what to focus on when in order to make more sales, create bigger impact, and generate more income! Need more support in this area? Join our FREE FB group for support and community here: https://www.facebook.com/groups/cbwwcommunity or Join us inside the GROW Coaching Community for coaching, support, and resources here: GROW Community

What are the numbers actually telling you, and why do they matter? In today's episode, we're talking metrics, but not the kind that leave you overwhelmed or make your eyes glaze over. I'm sharing the numbers that actually bring clarity, guide your decisions, and help you grow your business in a way that's simple and sustainable.If you've ever thought, "I know I should be tracking things, but I don't know what any of it means," this episode is for you. Let's take the stress out of metrics and turn them into one of the most helpful tools in your business.

Hitting Metrics- The Good the Bad and the Ugly

Are Britain's doctors striking based on a broken metric? Economist Andrew Lilico says RPI—the measure unions love—is complete NONSENSE compared to CPI. Policy analyst Francois Valentin agrees, claiming you'd be hard-pressed to find ANY profession with real wage growth since 2008 using that number.Then we turn to the EU's silent acceptance of Trump's tariffs. Lilico calls it a political HUMILIATION. Valentin says it shatters the Brexit-era myth that being part of a big bloc makes you stronger.Finally, we dive into a bold new idea: could Britain bring back global wealth with laser-focused tax breaks? It's controversial, it's strategic — and it might just work.Stay informed with CapX's unmissable daily briefings from the heart of Westminster. Go to capx.co to subscribe. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Sharona and Boz explore a recent article from EdWeek in which a middle school principal shares the motivations behind a switch to standards-based grading as well as the initial failures and eventual successes of that move. Join us as we talk about the tension between short term and long term results, the "why" of the switch to alternative grading practices, and the challenges with proper measurement both inside the classroom and outside of it.LinksPlease note - any books linked here are likely Amazon Associates links. Clicking on them and purchasing through them helps support the show. Thanks for your support!ResourcesThe Center for Grading Reform - seeking to advance education in the United States by supporting effective grading reform at all levels through conferences, educational workshops, professional development, research and scholarship, influencing public policy, and community building.The Grading Conference - an annual, online conference exploring Alternative Grading in Higher Education & K-12.Some great resources to educate yourself about Alternative Grading:The Grading for Growth BlogThe Grading ConferenceThe Intentional Academia BlogRecommended Books on Alternative Grading:Grading for Growth, by Robert Talbert and David ClarkSpecifications Grading, by Linda NilsenUndoing the Grade, by Jesse StommelFollow us on Bluesky, Facebook and Instagram - @thegradingpod. To leave us a comment, please go to our website: www.thegradingpod.com and leave a comment on this episode's page.If you would like to be considered to be a guest on this show, please reach out using the Contact Us form on our website, www.thegradingpod.com.All content of this podcast and website are solely the opinions of the hosts and guests and do not necessarily represent the views of California State University Los Angeles or the Los Angeles Unified School District.MusicCountry Rock performed by Lite Saturation, licensed under a

Philadelphia-based real estate agent Robin Martin shares his journey from collegiate track coach to leading a successful real estate team. Despite early financial challenges and steep learning curves, Robin emphasizes the importance of tracking numbers and embracing change. He highlights his team's strategies for growing client relationships and achieving stability in a fluctuating market. Coached by Lucas Sherraden, Robin talks about leveraging experiences, cultivating agent independence, and maintaining motivation through personal growth and coaching. Listen to understand how Martin's athletic discipline has shaped his real estate prowess. Connect with Robin at https://www.hometeampremier.com/ ---------- Be sure to leave a rating and review and don't forget to go to www.builthow.com and register for our next live or virtual event. Part of the Win Make Give Podcast Network

des, we've mastered the art of SEO—keywords, backlinks, page rankings. We've built entire marketing strategies around getting to the top of Google's search results. But here's the uncomfortable truth: AI is fundamentally changing how people discover brands and information. When someone asks ChatGPT, Claude, or Perplexity for business recommendations, traditional SEO rankings mean little. Your perfectly optimized website might be invisible to AI algorithms that are now answering millions of queries every day. The businesses that don't adapt aren't just missing opportunities—they're becoming irrelevant. That's exactly why I'm thrilled to have Ben Jacobson join us today. As Chief Content Officer at InboundJunction, Ben works directly with growth-stage tech companies to navigate this new landscape. He's not just theorizing about AI search—he's actively helping brands crack the code on AI visibility. His insights have appeared in Search Engine Land and HubSpot, and he's developed proven strategies for getting brands mentioned in AI responses. Ben understands that this isn't about abandoning everything we know about SEO, but evolving it for an AI-first world. The AI Hat Podcast host Mike Allton asked Ben Jacobson about: ✨ AI-First Optimization: Understanding how to structure content and PR strategies specifically for AI algorithm consumption and recommendation. ✨ Measurement Evolution: Learning new metrics and methods to track brand visibility in AI-powered search environments. ✨ Strategic Integration: Discovering how to blend traditional SEO efforts with emerging AI optimization techniques without disrupting existing operations. Learn more about Ben Jacobson Connect with Ben Jacobson on LinkedIn Resources & Brands mentioned in this episode Inbound Junction AI Work Buddy Mini-Course & Community AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to SEO and AI 01:57 The AI Hat Podcast Introduction 02:18 The Evolution of SEO in the Age of AI 02:59 Interview with Ben Jacobson: Navigating AI Search 06:20 Understanding AI Search and Brand Mentions 11:13 Strategic PR for AI Search 20:04 Challenges and Metrics in AI Search Optimization 26:54 Balancing Traditional SEO and AI Optimization 30:35 Final Thoughts and Future Trends 33:07 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Customer experience pros often face a common challenge: robust metrics like NPS or CSAT fall flat outside the CX team. Why? Because other departments don't see how those numbers connect to their goals.This episode explores how to bridge that gap by translating CX data into the language of IT, Operations, and Finance. It's not about dumbing down the data. It's about building context. When CX metrics highlight inefficiencies or opportunities for cross-functional wins, they become powerful tools for collaboration.You'll hear how to align CX insights with departmental priorities so the data speaks to what each team cares about most. We also explore using behavioral and operational data, like service calls, churn rates, or purchase frequency, to demonstrate real business impact. Plus, we introduce the Customer Experience Success Blueprint, a framework designed to help CX initiatives integrate seamlessly with broader organizational goals.Want your CX initiatives to gain real traction? Start by making the metrics matter to everyone.Resources Mentioned:CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbookCX Success Statement Workbook -- https://bit.ly/cx-success-workbookExperience Investigators Website -- https://experienceinvestigators.comWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro, to discuss why mastering smarter metrics is no longer optional for Medical Affairs leaders; it's a necessity. Learn how to move beyond outdated metrics and implement smarter, more meaningful measurement strategies. Metrics should be your roadmap to better decisions, but only if you know how to use them effectively. The future of Medical Affairs depends on how well you track and act on data; those who don't evolve will fall behind.

In this episode, Cristina Flaschen, CEO of Pandium, speaks with Bani Malhotra, a seasoned product leader with experience at Walmart, Shipt, and Narvar. They discuss the complex realities of scaling products, leading through acquisition, and aligning teams around shared goals.Bani's Background and Product-Driven MindsetBani transitioned from investment banking and venture capital into product management. She has spent over a decade building and leading teams, including serving as the first product manager at Shipt during its $550M acquisition by Target. Her approach combines clear communication, deep context, and a strong focus on solving the right problems with the right metrics.Acquisition, Alignment, and Long-Term ThinkingAt Shipt, Bani led the integration of its same-day delivery platform into Target's ecosystem. The project involved technical re-architecture, stakeholder alignment, and careful cultural navigation. Bani and her team made early decisions to build a retailer-agnostic infrastructure, allowing for long-term flexibility while preserving the values of Shipt's marketplace.Building Trust Across Teams and CulturesBani shares her approach to leading cross-functional teams through major change. Her framework—credibility, communication, and context—helped her build trust across both Shipt and Target. From navigating concerns around cannibalization to advocating for shoppers on the ground, she focused on building alignment without compromising core principles.Using Metrics to Drive ClarityBani emphasizes the importance of grounding teams in clear, outcome-focused metrics. She shares lessons on defining success, phasing launches to reduce risk, and staying focused on quality over vanity KPIs. Metrics, she explains, can unify teams and reduce emotional friction in high-stakes environments.Leading with PrecisionThis episode offers practical insights for anyone leading through complexity, whether during M&A, product expansion, or organizational change. Bani's perspective on product leadership is execution-oriented, making this a valuable listen for product and partnership leaders at any stage of growth.For more insights on product, integrations, and SaaS ecosystems, visit www.pandium.com.

If you've been trying to lose fat but aren't seeing the results you expected, it might be more about your hormones and gut health than just counting calories. This covers why insulin plays a major role in fat storage, how inflammation affects your progress, and why looking at the glycemic index of your food can make a big difference.It also highlights the importance of cutting out processed foods, supporting gut health, and building muscle along the way. When your body's working the way it should, fat loss becomes more natural and it's not just about the number on the scale. Feeling better, getting stronger, and improving your overall health is what really matters.Highlights of the Podcast00:01 – Calorie System is Faulty01:15 – Glycemic Index & Body Type02:20 – Inflammation and Insulin Resistance03:55 – Dirty Keto & Seed Oils04:50 – Fat Loss vs. Weight Loss05:45 – Water Weight & Misleading Progress06:35 – Metrics that Matter More than the Scale08:35 – Hormones Drive Body Composition09:50 – Diet Alone Isn't Enough10:45 – Kill and Refill Protocol11:30 – Gut Flora Depends on Diet12:55 – Fiber Myths & Almond Flour Benefits14:10 – Inflammation Disrupts Nutrient Absorption16:15 – Natural Sweeteners & Healthy Substitutes

Steven Forth has been a frequent guest on Impact Pricing and is a co-creator of the COMPASS framework. Michael Mansard is the Principal Director of Subscription Strategy at Zora. He's an investor in and mentor to several startups, and he started his career in consulting at companies like Deloitte and SAP, so he knows a lot. In this episode, Steven and Michael dive deep into the COMPASS framework for evaluating pricing metrics in the age of AI and agentic systems, exploring how traditional SaaS economics are being turned upside down and why companies need to move away from user-based pricing models.   Why you have to check out today's podcast:  Learn why AI pricing fundamentally breaks the traditional SaaS model of "expensive to build, cheap to run". Understand the COMPASS framework's 14-question assessment for selecting optimal pricing metrics. Explore the accelerating cycles of pricing complexity and simplification across technology waves.   "I think that most people are clueless and do not want to admit that they're clueless. And I think admission is key because admission leads you to a scientific approach to pricing and enables you to accept, to try smaller samples, especially in the age of AI."  – Michael Mansard   Topics Covered:  02:08 – How Michael got into pricing  03:12 – Defining business models vs. pricing models vs. pricing metrics  06:22 – Introduction to the COMPASS framework and why it exists  07:25 – How AI flips traditional SaaS economics on its head 08:03 – The gym membership paradox in AI pricing 11:05 – Steven's perspective on whether pricing fundamentals have changed  24:20 – Pricing evolution cycles and their accelerating speed  27:39 – How COMPASS captures competitive differentiation  34:28 – Michael's pricing advice on embracing iteration and admitting uncertainty   Key Takeaways: "I've seen more change in my part of the technology world in the last six months than I've seen in my entire lifetime." – Steven Forth “If you price it per user, the more a user uses it, the worse margin it would yield. And that's a problem, right? So I call that the gym membership paradox." – Michael Mansard "We need to change the metric. Now the billion dollar question is what metric? And the raison d'être of that framework is exactly that. It's to help people navigate, hence the notion of COMPASS." – Michael Mansard   People / Resources Mentioned:  COMPASS Framework: 14-question assessment for pricing metrics: https://www.linkedin.com/pulse/compass-agentic-ai-pricing-metric-framework-your-2-part-mansard-f9qqe  Roger Martin Strategic Choice Cascade: Framework for aligning pricing with business strategy: https://rogermartin.medium.com/decoding-the-strategy-choice-cascade-475d40555eb1 John Maeda's "The Laws of Simplicity": Design principles applicable to pricing models: https://lawsofsimplicity.com/  Karan Sood: https://www.linkedin.com/in/soodkaran/  PriceFX: Company introducing 125 agents: https://www.pricefx.com/ and https://lp.pricefx.com/agents_trial.html   Connect with Steven Forth:  LinkedIn: https://www.linkedin.com/in/stevenforth/  Email: steven@ibbaka.com   Connect with Michael Mansard:  LinkedIn: https://www.linkedin.com/in/michaelmansard/    Connect with Mark Stiving:  LinkedIn: https://www.linkedin.com/in/stiving/  Email: mailto:mark@impactpricing.com  

For summit hosts, the advertising landscape can feel overwhelming with countless numbers to analyze. As a Facebook ad strategist specializing in summits, I've identified the five metrics that actually drive results: return on ad spend, cost per lead, click-through rate, landing page conversion rate, and ad frequency.In this episode, we'll dive into each of the 5 key metrics, why they're important and how to track them.  Plus, I give some tips and strategies for improving the metrics if things aren't going well.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.com

More than likely, your watch reports your resting heart rate (RHR) and heart rate variability (HRV) - but what do these numbers actually mean? We look at the science behind these metrics and discuss whether or not runners should use HRV and RHR to adjust their training. You will learn:✅ Why does resting heart rate matter for runners?✅ Should you use HRV to inform your training?✅ Does these metrics help you recover better?✅ Does tracking your HR improve your running performance?✅ Are your HRV trackers reliable?References: ✅ PMID: 35853460✅ PMID: 37516677✅PMID: 29686813Thank you to our sponsors:➡️Skratch: Naturally flavored, science-backed sport nutrition. Follow link Skratch Sample Pack and use code TREADLIGHTLY for 20% off your first purchase.➡️Boulderthon: If you're looking for a scenic Colorado race, Boulderthon offers it all: views, big race vibes, and faster courses this year. Use code RUNTOTHEFINISH to get $20 off your registration for the marathon, half, 10K, or 5K. Let's stay connected:➡️ Join our community at patreon.com/treadlightlyrunning➡️ Tread Lightly Running Podcast on Instagram: https://www.instagram.com/treadlightlyrunning/➡️ Laura Norris Running on Instagram: https://www.instagram.com/lauranorrisrunning/➡️ Hundreds of evidence-based training tips on Laura's website: https://lauranorrisrunning.com/➡️ Run to the Finish on Instagram: https://www.instagram.com/runtothefinish/?hl=en➡️ Thousands of running gear reviews and training guides:https://runtothefinish.com/

Want to know if your product is built to last? In this episode of Built by Business with Andy Isom, we break down the three most telling e-commerce metrics that predict if your product will survive in 2025 and beyond:   You'll learn: What good CVR really looks like on Amazon Why LTV is your long-term profitability driver How to track and improve your review velocity Which metrics are not worth obsessing over   If you're serious about building products that actually work, this episode is the most honest audit you'll get.   I can point you to tools or services to help you: www.andyisom.com  

In this episode, I'm super excited to share a big talk from my Speaker Salon Showcase. This talk was given by Belinda DiGiambattista.   As a successful entrepreneur and former CEO, Belinda uses her expertise and motivational speaking skills to move audiences to make purposeful choices. Her real-life examples show leaders how to be impactful with their influence, achieve a shared vision, and deliver client value beyond expectations.   From corporate cubicles to serving 5 million healthy meals to school children through her company Butter Beans, Belinda discovered the power of choosing your own success metrics.   In her amazing big talk, “Choose Your Metrics: Lead With Impact,” she explores:   What effective leadership measurement begins with, and why it's not what most leaders think The impact of culture on employee retention, efficiency, and whether your team shows up consistently Defining what success looks like for you personally, instead of relying on annual performance evaluations The multiplier effect: Leaders' influence on others and their ultimate impact on the world More from Belinda DiGiambattista Website: https://chooseyourmetric.com/  LinkedIn: https://www.linkedin.com/in/belindadigiambattista/  Instagram: https://www.instagram.com/belindadigi/  More from Tricia  Go from idea to stage-ready during 12 weeks with me inside The Big Talk Academy Founder Edition Join me LIVE for my Free Monthly Workshop Explore my content and follow me on YouTube Follow me on Instagram  Connect with me on Facebook  Connect with me on LinkedIn  Visit my website at TriciaBrouk.com 

#170 Tom Sanders, founder of Lost Dog, is a branding + strategy expert who's spent his career helping companies stop lying to themselves. In this show, we cover Tom's unexpected start in IT and his journey to launching his own shop. Tom walks us through how brands get built — not with a checklist and some Helvetica, but with honesty, alignment, and a hell of a lot of listening. Here's the full breakdown:      00:00–03:00 Intro & Tom's background  03:01–07:30 From IT to Marketing: Tom's origin story  07:31–13:00 What is strategy vs branding vs tactics? Mission, vision, and the “why” 13:01–17:30 Why most companies botch brand strategy (and why “making money” isn't the mission) 17:31–21:00 Red flags: When mission/vision becomes a checklist 21:01–25:00 Tom's branding approach: Organic, not fabricated.  25:01–28:00 Internal brand alignment: Why employees need to believe it too 28:01–34:00 The branding process deep dive 38:01–42:00 Metrics that matter: Why engagement isn't enough 42:01–47:00 Tom's 5-Step Process: Why → Current Situation → Goals → Communicate → Monitor 52:01–56:00 Timelines, and why smaller clients get his best work 59:01–1:03:00 Inferior products? Why experience and expectations still win 1:03:01–1:07:00 Why Tom started Lost Dog & the future of agencies  1:07:01–1:10:00 AI & strategy: From “C student” to A-minus assistant 1:10:01–end Final thoughts  Get in touch with Tom here: https://www.linkedin.com/in/tomsanders/ Or here: https://lostdogmke.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

This episode builds on Dave Norton's article on Substack about Kate King's report in the Wall Street Journal: Can the French Reinvent America's Broken Department Store Model. Aransas Savas, Joe Pine, and Dave Norton discuss the evolving landscape of retail, particularly focusing on the experiential model as exemplified by the French department store Printemps. They explore the differences between traditional American department stores and European models, emphasizing the importance of creating engaging experiences that encourage customers to linger. The conversation also touches on metrics for measuring success in experiential retail and highlights case studies like La Varia Leo bookstore, while critiquing Macy's for missing opportunities to connect with consumers. Takeaways The American department store model is in decline. Experiential retail focuses on creating reasons for customers to stay. Time spent in a retail space correlates with increased sales. European department stores are thriving by offering immersive experiences. Retailers need to shift from product staging to experience staging. Metrics for success should include time well spent and revenue increases. Charging for experiences can turn marketing into a profit center. La Varia Leo bookstore successfully monetized its experience. Macy's has not adapted to the experiential retail trend. Retailers must innovate to compete with online shopping. Sound bites "It's about time well spent." "You want to hang out there." "Macy's has done none of this." Chapters 00:00 Introduction to the Experience Economy 02:46 The European Retail Experience 11:30 Transformative Retail Experiences 19:58 Metrics for Success in Retail 23:35 The Future of Retail Experiences   Read more https://www.wsj.com/real-estate/commercial/can-the-french-reinvent-americas-broken-department-store-model-ff719a4a?st=9K6WB8&reflink=desktopwebshare_permalink https://theexperiencestrategist.substack.com/p/america-looks-to-europe-to-reinvigorate Register for a free pilot program with Feedback Now https://marketing-info.feedbacknow.com/free-pilot Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com  

From million-dollar deals to emotional breakdowns, Nick Aalerud reveals how losing it all gave him everything. Discover how he redefined success and rebuilt a life filled with purpose, freedom, and deep personal growth.See full article: https://www.unitedstatesrealestateinvestor.com/from-burnout-to-raw-life-changing-transformational-breakthroughs-of-success-with-nick-aalerud/(00:00) - Introduction to The REI Agent Podcast(00:24) - Mattias Preps for Festival Marketing and VA Team Launch(01:05) - Reflecting on Family, Sponsorship, and the “Why” Behind the Work(02:52) - A Special Father's Day and Family-Centered Motivation(04:22) - Introducing Nick Aalerud: From Burnout to Breakthrough(05:03) - Nick's Corporate Grind and First Real Estate Failure(07:40) - 5 Deals, 4 Short Sales, 1 Foreclosure: His Rough Start(08:30) - How a Hypnotist Event Shifted His Mindset and Ownership(10:43) - Success After Failure: Rebuilding Through Partnerships and Private Lending(13:14) - Scaling the Operation: From Flips to Rentals and Beyond(15:54) - Out-of-State Rentals and Creative Financing Experiments(17:10) - Becoming Bankable Again and Scaling Into Large Multifamily(18:24) - Building a Brokerage to Solve an Investor's Problem(21:20) - Growing to 40 Agents with Painful Mistakes and Lessons(25:13) - Personal Meltdown: The Relationships He Lost Building the Empire(27:24) - Divorce, Guilt, and Facing the Emotional Cost of Hustle(29:23) - Walking Away: 18 Months Off and the Awakening That Followed(31:25) - Plant Medicine, Meditation, and Discovering True Fulfillment(34:58) - Redefining Success and Attracting Opportunity Through Intention(37:26) - What Nick's Life and Business Looks Like Now(39:57) - Learning to Let Go: Delegating and Trusting Without Micromanaging(42:04) - Metrics, KPIs, and Emotional Growth for Leaders(44:01) - The Power of an Executive Assistant and Personal Support(45:11) - Golden Nugget: It's Not the Target, It's Who You Become(45:56) - Book Recommendations: Profit First and The Surrender Experiment(46:27) - Where to Find Nick and Follow His Journey(47:17) - Final Reflections and Podcast Closing RemarksContact Nick Aalerudhttps://nickaalerud.com/https://www.instagram.com/nickaalerud/https://www.youtube.com/@NickAalerudFor more powerfully enlightening content like this, visit https://reiagent.com

In this episode of the podcast, Anthony Delaney and Paul Clayton Gibbs discuss the evolution of church leadership, the importance of discipleship, and the PAYS movement. They explore how churches can better prepare for a revival, the need for new metrics in measuring success, and the balance between personal ministry and family life. Paul shares insights on equipping the saints for service and the significance of a kingdom-centric approach to church growth. The conversation concludes with practical resources for church leaders and a prayer for guidance and inspiration.   Chapters 00:00 Future Church Podcast: Paul Gibbs 00:01 Introduction to the Future Church Podcast 02:57 The Journey of Paul Clayton Gibbs 05:33 Understanding the PAYS Movement 08:14 Preparing the Church for New Believers 11:20 Reframing the Gospel Message 14:12 The Importance of Metrics in Church Growth 16:52 Traveling and Ministry: Balancing Life and Work 19:29 Aligning Personal and Ministry Goals 26:19 The Bigger Picture of Discipleship 28:13 Measuring Discipleship Effectively 30:40 Leadership in a Kingdom-Centric Church 34:33 Empowering Individual Visions 38:47 Equipping for Effective Ministry 41:56 Practical Resources for Discipleship

If you're going to take running seriously, you're going to be tracking some combination of pace, RPE, and heart rate (at the bare minimum). So, where should you start? What metric matters the most?

Today, Shannon discusses how entrepreneurs and business owners can maximize their customer value by understanding and managing two crucial metrics: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Shannon breaks down how to calculate these metrics accurately and highlights the importance of maintaining a healthy ratio between them. She provides actionable insights into how to reduce CAC and increase LTV, using practical examples from various industries.   Tune in to learn how these strategies can lead to higher profitability and business growth.   What you'll hear in this episode: [0:40] Understanding Customer Value [1:25] Calculating Customer Acquisition Cost (CAC) [4:15] Core Offer Profit Explained [5:15] Lifetime Value of a Customer [7:25] Improving Customer Value Metrics   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach, and value on investment (VOI). From redefining marketing metrics to helping stakeholders buy into new ways of measuring success, Amanda shares a practical, experience-backed approach to content that builds sustainable impact over time.What you'll learn:Why zero-click content actually drives long-term business growthHow to shift from ROI to VOI and what that looks like in practiceCreative ways to repurpose content to fuel multiple teams and channelsHow to build stakeholder alignment by supporting your colleagues' objectives

Feeling like your sales numbers are out of whack—but can't pinpoint why? In this video, I break down the 5 key metrics every sales team should track:☎️ Talk time & dials

This episode kicks off with an exclusive interview featuring Cristóbal Valenzuela, CEO of AI video company Runway, who discusses their innovative enterprise sales strategy and the "forward-deployed technical artists" helping companies embrace non-traditional content creation. Our second guest, Tomas Tungus, General Partner at Theory Ventures, reveals the key metrics he's fixated on when assessing AI startups, offering a data-heavy dive into financial health, growth rates, and the nuances of revenue reporting in the fast-paced AI market. Finally, the episode concludes with an update on Crusoe, the data center company making a bold play in the cloud computing space. Reporter Anissa Gardezy details Crusoe's ambitious revenue projections for its AI cloud business and its role in major projects like Stargate, as it aims to compete with industry giants like Oracle and ultimately become a leading cloud provider.Articles discussed on this episode:https://www.theinformation.com/articles/how-runway-hopes-to-outrun-openai-google-in-the-ai-video-race https://www.theinformation.com/articles/upstart-crusoes-audacious-plan-take-cloud-giantshttps://www.theinformation.com/articles/inside-the-start-of-project-stargate-and-the-startup-powering-lt https://www.theinformation.com/articles/how-ai-can-upend-the-internet-ad-model

What happens when your agency nearly doubles in size overnight? For Joel Dunham, it meant rethinking everything—from team structure to tech stack. In this high-energy conversation with Jason Cass, Joel shares how he used the “Engine” manual to streamline operations, brought AI into every corner of his agency, and turned growing pains into long-term gains. If you're scaling, restructuring, or just trying to get a grip on AI, this episode delivers the blueprint. Key Takeaways Acquiring an agency means retraining both staff and clients The “Engine” manual sparked an agency-wide restructuring Joel empowered his team by giving everyone access to ChatGPT Team VAs are using AI to communicate more clearly and professionally with clients Weekly AI discussions drive innovation and team adoption AI helped save $30K on a challenging renewal using underwriter logic Job losses are about skill shifts, not doom, AI is simply a tool Want to level up your agency operations? Download the AI2030 Future-Ready Manual: agencyintelligencemanual.comRegistration opens on August 5th for IndieTech 2026: aiindietech.com with only 400 seats available. Reach out to: Joel Dunham Jason Cass Visit Website: Ovation Insurance Agency Intelligence Produced by PodSquad.fm

Aram Hovsepyan joins the podcast today to chat about the misconceptions behind common security metrics. Aram tells us how total vulnerability counts and CVSS scores can be misleading and he introduces us to the Goal Question Metric framework, this framework is a better approach to building truly effective security dashboards. Learn about the critical qualities of good metrics and how to ensure that your metrics accurately reflect your organization's security posture and readiness. Also, discover overlooked metrics that could offer deeper insights into your application security.FOLLOW OUR SOCIAL MEDIA: ➜Twitter: @AppSecPodcast➜LinkedIn: The Application Security Podcast➜YouTube: https://www.youtube.com/@ApplicationSecurityPodcast Thanks for Listening! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

In this episode of the BG Perform Podcast, Brandon Gallagher and Coach Jerry Hayes discuss the critical importance of building buy-in with clients in the coaching industry. They explore how trust, effective communication, and creating a supportive environment contribute to client success. The conversation emphasizes the need for vulnerability, genuine relationships, and the role of metrics in measuring success. The hosts also highlight the significance of referrals and tenure in establishing credibility as a coach.Chapters00:00 Introduction to Client Buy-In02:43 The Importance of Trust in Coaching06:06 Creating an Environment for Success08:57 Building Vulnerability and Communication11:58 Coaching for Results and Autonomy14:47 Developing Genuine Relationships17:39 Metrics of Success and Referrals20:55 The Role of Tenure in Coaching23:59 Conclusion and Key Takeaways

Cada vez más usuarios descubren productos y servicios gracias a respuestas generadas por IA. En este episodio te contamos cómo funciona el GEO, cómo optimizar y posicionar tu contenido para ChatGPT y otras IAs, y qué errores debes evitar para no desaparecer.

In this episode of the Small Business Straight Talk Podcast, I sit down with Amy to dive into how you can use your data-driven metrics to guide your business decisions and increase your revenue. What You'll Discover In This Episode: ✔ Why Tracking Metrics Matters ✔ Why Business Owners Often Avoid Metrics ✔ Amy's Methodology For Breaking Sales Plateaus ✔ How Much Time To Block Out To Review Your Data ✔ The 2 Data Mistake Small Business Owners Are Making ✔ What Numbers Matter The Most & Hot To Track Them ✔ So Much More! To access resources and links from this episode, click on  AmberDeLaGarza.com/386   P.S. Want to discover what's most holding you back in business and receive a personalized playlist to help you overcome those specific challenges? It only takes a few minutes to take the Next Level Business Owner Quiz and get on the path of taking your leadership and business to the next level!  And… If you want help managing your time, creating efficiency, making a new hire, reducing the stress and overwhelm of running a business, or making strategic decisions that will help you level up your business, I'd like to talk to you. Let's discuss how we can partner together to help you get unstuck, reduce stress, and determine a clear path to increased profits! Schedule your Discovery Call  

Cattle Market Prices and Confidence Being a Good Leader Welcoming Chevy-Lynn   00:01:05 – Cattle Market Prices and Confidence: Beginning today's show is University of Nebraska-Lincoln livestock economist Elliott Dennis, with an update on cattle prices, cutout, animal health and non-tariff measures. Cap.UNL.edu/articles Livestock Budgets - AgManager.info Livestock Decision Tools - Center for Ag Profitability   00:12:05 – Being a Good Leader: Justin Waggoner, K-State Extension beef cattle specialist, continues the show as he explains leaders and what skills and traits commonly make a good leader. KSUBeef.org Simon Sinek - Trust vs Performance Trust is Everything   00:23:05 – Welcoming Chevy-Lynn: The show wraps up with an introduction of K-State's Chevy-Lynn Vaske to learn more about her as she joins Agriculture Today and K-State Extension's communication team.     Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu.   Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Shelby Varner and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan

Is your engineering team running like the wild, wild west? What does engineering excellence look like in practice?In this episode, Ganesh Datta, co-founder and CTO of Cortex, explores what it takes to achieve engineering excellence. Ganesh shares lessons from his own journey, from early bug-fixing to building a company focused on engineering excellence.We discuss how platform engineering and internal developer platforms (IDPs) can help teams scale, improve reliability, and align with business outcomes. Ganesh also explains why culture, leadership, and clear metrics matter more than any single tool.If you're looking to make your engineering team a true business driver, this conversation is for you.Key topics discussed:How to define engineering excellence and why it's tied to business outcomes.The critical role of leadership in connecting engineering initiatives to business values.When to invest in platform engineering and internal developer platforms as your team grows.Common misconceptions about platform engineering.The importance of clear metrics, shared language, and transparency for continuous improvement.Building a culture that supports operational excellence through rituals and repeated messaging.Real-world examples of using generative AI to accelerate platform adoption and incident analysis.Timestamps:(00:00) Trailer & Intro(01:56) Career Turning Points(07:50) The Practice of Finding the Patterns in Issues(11:39) The Definition of Engineering Excellence(17:10) The Leader's Role in Engineering Excellence(22:31) Aligning Engineering Excellence with the Business Outcomes(26:30) The Importance of Metrics in Engineering Excellence(33:35) The Culture that Drives Engineering Excellence(39:05) Platform Engineering and Internal Developer Platform(45:02) The Biggest Misconception of Platform Engineering or IDP(50:36) Cortex as an Engineering Excellence Platform(52:39) Generative AI Use Case in Platform Engineering(55:26) 3 Tech Lead Wisdom_____Ganesh Datta's BioGanesh Datta is a Co-Founder & CTO of Cortex. Before co-founding Cortex, he was a Principal Software Engineer at Mission Lane where he was responsible for driving the development of real-time underwriting infrastructure. At LendUp, Ganesh was a Senior Software Engineer leading the development and optimization of the company's decisioning infrastructure and financial account management system. Ganesh holds a bachelor of science in computer science from the University of California San Diego.Follow Ganesh:LinkedIn – linkedin.com/in/gsdattaTwitter – x.com/gsdattaWebsite – www.cortex.ioEmail – ganesh@cortex.ioJoin Ganesh & Cortex at IDPCon in NYC – ipdcon.comLike this episode?Show notes & transcript: techleadjournal.dev/episodes/225.Follow @techleadjournal on LinkedIn, Twitter, and Instagram.Buy me a coffee or become a patron.

Episode SummaryIn this episode of OnBase, host Chris Moody welcomes Preet Sibia to discuss the evolution of go-to-market strategies from a transactional, product-first approach to a deeply customer-centric model. Preet shares candid insights from his decades of experience in semiconductors and reveals the operational, cultural, and structural shifts required to make customer orientation a reality.From building clear sales processes and empowering account managers to mastering alignment across teams and driving change management, Preet offers a detailed blueprint for organizations ready to elevate their customer relationships. He also emphasizes how investing in the right talent and metrics creates sustained impact across retention and growth.Key TakeawaysFrom Transaction to TransformationSticking to a product-oriented model may yield short-term success, but long-term growth demands a strategic shift to understanding and solving customer pain points. Customer-centricity transforms vendors into co-investors in client success.Simplify the Customer InterfaceMultiple siloed product teams can overwhelm customers. Empowering a single account owner (the “quarterback”) to guide the engagement improves clarity, builds trust, and deepens relationships.Operational Shifts are Non-NegotiableSuccessful transformations require a standardized sales process, clear role definitions, and well-trained application engineers and marketers who focus on customer needs, not just product features.Retention > AcquisitionBy understanding strategic roadmaps and elevating customer conversations beyond transactional buying, businesses can position themselves as indispensable partners, boosting long-term retention.Change Management Must Be IntentionalCommunicate relentlessly. Involve key leaders in shaping the change. Focus energy on those committed to the new vision, rather than spending time converting detractors.Measure What MattersBeyond product sales, leading indicators include customer satisfaction surveys, direct feedback, and clarity in account ownership. Internal and external alignment is key.Quotes“We used to walk into customer meetings with 20 product reps. Now we walk in with a few strategic voices focused on solving the customer's problem.”“Change doesn't work unless you pour your energy into those who want to drive it. That's how momentum builds.”Best Moments (01:00) – Preet's early journey in semiconductors and his unexpected start on a tech support hotline.(03:45) – Why customer-centric go-to-market isn't optional for future growth.(07:00) – How customer relationships shift when you focus on strategic problems over transactions.(10:00) – Operational changes that empower sales teams and streamline customer interaction.(16:00) – Managing change: from selecting champions to navigating resistance.(21:15) – Metrics that reflect progress in customer-centric strategy.Resources recommendationsRange by David Epstein – Encourages career exploration and diverse skill development.Backstage Leadership by Charles Galunic – A deeper look into leadership infrastructure and organizational dynamics.Shout-OutsJack Gifford, Founder of Maxim – Preet's early mentor and a lasting influence on his leadership philosophy.About the GuestPreet has over 25 years of global experience leading teams covering product marketing, applications engineering, sales, and distribution management. In his current role Preet leads Sales, Marketing, and Applications Engineering for Infineon's Consumer, Computing, and Communication business in the Americas region.Connect with Preet.

#626: A software programmer and an accountant walk into retirement planning. Are they being creative? Dr. Zorana Ivcevic Pringle, a senior research scientist at Yale University's Center for Emotional Intelligence, says absolutely. Pringle defines creativity as something that's both original and effective, whether you're solving an accounting problem or planning an unconventional retirement. We explore the gap between having ideas and actually implementing them. You have this brilliant vision for starting a business, changing careers, or retiring early, but somehow you never take the first step. Pringle calls this the implementation gap, and she explains why it happens. The conversation centers on a hypothetical couple: both 55 years old, one a programmer, the other in middle management. They want to retire at 57 and travel the world. Pringle uses this example to illustrate how creative problem-solving works in real life. She explains that creativity requires comfort with uncertainty. When you're doing something new, you don't have a blueprint or checklist. There's always the risk that your early retirement plan could fail spectacularly — imagine having to return to work at 59 after the market tanks and your portfolio gets crushed. Here's the key insight: you don't need full confidence to start. Pringle compares creative confidence to fuel in a car. You don't need a full tank — you can start with just a quarter tank and refuel along the way. Each small success builds more confidence for the next step. The bottom line? Innovation happens through constant iteration. Your final destination might change throughout your career and retirement, and that's completely normal. Resources Mentioned: https://www.zorana-ivcevic-pringle.com/ Timestamps: Note: Timestamps will vary on individual listening devices based on dynamic advertising run times. The provided timestamps are approximate and may be several minutes off due to changing ad lengths. (0:00) Implementation gap intro (1:00) Creativity beyond arts (2:00) Original plus effective (3:00) Ideas to action gap (5:00) Retirement as creativity (7:00) Openness drives creativity (8:00) Problem finding process (10:00) Big Five traits (12:00) Openness and creativity (15:00) Traits can change (18:00) Uncertainty creates risk (20:00) Courage versus comfort (23:00) Self-efficacy challenges (25:00) Quarter tank confidence (28:00) Creative failure recovery (32:00) Creative blocks (36:00) Pivoting versus quitting (39:00) Emotions as information (42:00) Metrics versus intuition (50:00) Implementation strategies Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Five Minute Friday, we're kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business.

Good content speaks, great strategy sells. In today's episode, I share the hard truths and real strategies behind why most podcasts stall and how to break through the noise. From redefining success to converting listeners without sounding salesy, I'll unpack the mindset, metrics, and moves that matter. If you're ready to grow your show, connect with your audience, and stop playing small, this episode is your roadmap.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(3:26) Redefining what growth really means(5:04) Metrics that actually matter(7:37) Turning listeners into buyers(10:37) Dr. Tarryn, the host of The Business of Happiness, shares her podcast journey and growth with Kevin and the Next Level Podcast Solutions.(14:02) What makes a podcast binge-worthy(17:13) Being strategic, not just consistent(23:47) Podcasting is business: Learn the skills(25:09) OutroSend us a text

In this spicy episode, Marc Canton and fleet powerhouse Facundo Tassara dive deep into the fine line between self-promotion and arrogance in the fleet industry. They talk about why fleet managers must champion their teams and accomplishments—and how to do it without turning people off. From elevator pitches to dressing the part, Facundo shares battle-tested tactics to elevate your fleet's reputation and your own leadership status. This is a masterclass in storytelling, relationship-building, and knowing your KPIs cold. Oh, and there's a $200K mistake that somehow turns into a win. You don't want to miss this. 

AI and AI-Native companies are changing the software industry and the metrics to measure AI market momentum are still evolving.During this weeks episode, our co-hosts Dave "CAC" Kellogg and Ray "Growth" Rike discuss a recent article on AI Metrics by Benedict Evans. AI measurements and metrics discussed include:Daily Active Users / Monthly Active Users (DAU/MAU)Tokens - what they are and how they are calculatedWeekly User RetentionDave and Ray take us on a stroll down "metrics memory lane" as they discuss the early days of the internet, and some of the metrics that were used in the early days, that evolved and changed as the use of the internet began to mature - some of those metrics included:Internet HostsHitsPage ViewsEyeballsLastly, the term Occam's Razor was introduced to discuss why sometimes the simplest metrics that require the lowest number of assumptions is a good place to start when initially measuring new things.The Metrics Brothers are excited to expand their metrics-centric analysis and insights into the rapidly evolving world of AI, and specifically AI software and AI metrics!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For more from Doug, subscribe to Canon+: https://canonplus.com/

In this episode, Bryan dives into a powerful yet often overlooked tool in the sales leader's toolkit: the calendar inspection. He explains how regularly analyzing your team's calendars can reveal dangerous pipeline gaps before they become full-blown problems.You'll hear why having a clear sales playbook, with numeric goals like two connector meetings and two new logo meetings scheduled 2–3 weeks out, is essential for maintaining consistency in your sales process. Bryan breaks down how this simple framework helps both leaders and reps stay ahead of slumps and avoid being blindsided by an empty pipeline.If you've ever said, “We had a great month, but next month looks light,” this one's for you.Advanced Selling Podcast Listeners save $200 on Huddle tickets purchased in July 2025 with discount code SANTA. Click here!Curious about certification in the Blind Zebra Sales Operating System? Learn more here.And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.

How much should gyms charge for nutrition? What's the average monthly revenue from nutrition services? And how does adding a nutrition program impact your bottom line and member retention? In this episode, we team up with Wodify to share exclusive insights from real gym data — including how Healthy Steps Nutrition Mentoring clients are using these numbers to grow their businesses. You'll learn:

In this conversation, George Weiner speaks with Ken Berger, the former CEO of Charity Navigator, about the evolution of nonprofit evaluation, the challenges of measuring overhead, and the importance of adapting to changing funding landscapes. They discuss the impact of effective altruism, the necessity of mergers in the nonprofit sector, and the role of storytelling and data in demonstrating outcomes. Ken shares valuable insights and advice for current and future nonprofit leaders, emphasizing the need for humility, collaboration, and strategic planning in navigating the complexities of the nonprofit world. takeaways The overhead debate has historically hurt nonprofits. Metrics for evaluating nonprofits are evolving beyond just overhead. Nonprofits must strategically manage their overhead to thrive. Advocacy and strategic planning are crucial in times of funding cuts. Mergers can be a viable solution for struggling nonprofits. Effective altruism has its limitations and assumptions. Measuring outcomes is a significant challenge for many nonprofits. Data can help bridge the gap between outputs and meaningful outcomes. Storytelling remains a powerful tool for nonprofits. Future nonprofit leaders must be humble and open to learning.

Grace Kao, CMO of Snap, discusses Snapchat's unique position as a platform focused on authentic connection and creativity, highlighting its diverse audience (consumers, B2B, developers) and innovative features like Promoted Places on the Snap Map and opportunities for brands in Chat, emphasizing the platform's ease of use and its appeal to a generation valuing real self-expression.

In this episode, I sit down with dashboard and data visualization expert Carolyn O'Brien, who's on a mission to make data not just understandable—but actionable. Carolyn shares her journey to becoming a data visualization guru, helping entrepreneurs ditch the overwhelm and step confidently into data-driven decision-making. Together, we dive into how visualizing your business metrics—through simple, beautiful dashboards—can unlock powerful strategic insights. Think you're “not a numbers person”? Think again. Carolyn walks us through how anyone can build a custom dashboard that tells you exactly what's working (and what's not)—from property performance and booking trends to revenue optimization and ROI. And here's the best part: Carolyn and I are teaming up for a three-day “Data to Dollars Challenge” this August! You'll learn how to build your very own real-time, visually stunning dashboard that helps you grow smarter, not harder. Whether you're managing a single unit or scaling a full portfolio, this episode will change the way you think about data forever. No more guessing. No more overwhelm. Just clarity, confidence, and serious business intelligence. Let's turn your data into dollars! Here is the link to join the challenge! HIGHLIGHTS AND KEY POINTS: [01:17] A short introduction about our guest Carolyn O'Brien and how she help business owners understand data and metrics [03:28] Carolyn shares the game-changing power of visualizing business data and her clients' feedback [04:27] Carolyn emphasizes that data doesn't have to be overwhelming—especially for those intimidated by spreadsheets [06:56] Carolyn's strategy for making data review a weekly habit that drives better business decisions [08:36] Carolyn's perspective on how clarity with numbers transforms business decisions [12:36] How clear, visual data not only improves business strategy but also strengthens communication between partners who co-invest [15:08] Carolyn explains how visual dashboards empower women to confidently engage with their numbers [22:38] How Carolyn's dashboard design unlocks smarter decisions in the short-term rental space [23:57] Carolyn emphasizes the value of integrating Airbnb data into custom dashboards to offer clarity and context for short-term rental owners [25:38] Introducing “The Data to Dollars Challenge” – a three day challenge to empower and help short-term rental hosts turn their data into actionable business insights [29:07] Carolyn offers advice to anyone intimidated by numbers or spreadsheets, especially those intrigued by the upcoming workshop but feeling hesitant [30:04] The lightning round Golden Nuggets: “Getting started doesn't mean tracking everything, because tracking too many numbers is almost just as bad as not tracking anything at all.” “Data can help back up so many different decisions, no matter what type of business you're in, no matter what size of business you're in.” “It's so critically important now, even more than ever, that we are making strategic decisions when it comes to our portfolio, when it comes to our investing, when it comes to perhaps what properties we want to, you know, redeploy money from.” “Sometimes you can learn from someone what not to do, which is more helpful than someone telling you what to do.” This episode is brought to you by ⁠⁠⁠Lodgify⁠⁠⁠! Ready to take control of your vacation rental business? With Lodgify, you can build your own direct booking website and manage all your reservations in one place — no middleman, no extra fees.

Tom Critchlow, EVP of Audience Growth at Raptive, joins Ross for a deep dive into how input metrics can transform SEO strategy—especially in an era of declining visibility and messy attribution from AI search engines. They explore how input metrics improve executive reporting, unlock budget, and build cross-functional alignment by shifting focus from vanity outcomes to controllable, operational activities. Tom shares insights from his time at Raptive, lessons from Amazon's internal frameworks, and practical tips for teams to track quality, not just quantity. If you're navigating SEO in 2025, this episode is your playbook. Plus: scorecards, dashboards, quality benchmarks, and how input metrics can shape strategic storytelling at every level of an org. Show Notes 0:08 – Why “getting SEO done” starts with business communication 1:14 – Executive buy-in and the underrated power of input metrics 2:06 – What are controllable input metrics? Lessons from Amazon 3:24 – Why output-only reporting drives blind decision-making 5:06 – Building reports that pair input + output for alignment 7:01 – Input metrics: weekly/monthly rhythm vs quarterly output 9:15 – Goal-setting tension: input vs output metrics for teams 11:24 – Why SEOs need to “make their work legible” to leadership 12:30 – Input metrics as a path to getting more SEO budget 14:20 – The missing business case for many SEO initiatives 15:33 – Raptive case study: measuring behavior change over clicks 18:02 – Building input metrics from scratch: the 9-month reality 19:51 – Amazon's evolving metrics: controllability over time 21:26 – Mapping input metrics to what actually drives success 22:33 – The danger of metric sprawl—and how to refocus 23:59 – Why some SEO work becomes “invisible” without input metrics 25:13 – Three metrics per person: a practical ceiling 26:51 – How input metrics support pipeline generation in B2B 28:35 – Communicating SEO value to non-executives via unit economics 30:06 – Stop yelling “fix it”—report what's not getting done 31:22 – Translating editorial quality into spreadsheet metrics 33:06 – Red, yellow, green ≠ strategic clarity—track actual numbers 34:08 – Attribution is broken: input metrics matter more than ever 36:43 – Benchmarking input metrics against competitors 38:03 – Don't just track AI visibility—track the work you can control 39:02 – Why input metrics aren't neutral—and why that's OK 41:01 – Planning cycles: why it takes 6 months to see input adoption 42:15 – Measuring “quality”: content scores, CSATs, and rubrics 44:25 – Why you must operationalize “quality” to get promoted 46:08 – Manual scoring systems and quality baselines 47:13 – Where to find Tom and what he's working on next Show Links Tom Critchlow on LinkedIn: https://www.linkedin.com/in/tomcritchlow Tom's blog: http://tomcritchlow.com Input Metrics for SEO article: https://newsletter.seomba.com/p/input-metrics-for-seo Raptive: https://raptive.comSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Just when you think you're settling into the new normal, something else changes on a macro scale. That's the reality we're living in. When you're faced with so much uncertainty, leadership becomes even more important than usual. We wanted you to learn from an expert with tons of experience leading through uncertainty, so we welcomed on Gwen Hammes, Co-CEO of Cro Metrics. They're the #1 experiment-led growth marketing agency.  For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Most leaders manage culture with dashboards that measure what's easy, not what's true. In this episode of Leadership Spark, KeyAnna Schmiedl, Chief Human Experience Officer at Workhuman, challenges leaders to stop relying on outdated engagement scores and start looking at what really drives culture: recognition. She explains why traditional HR data misses the lived employee experience and how recognition moments reveal the hidden influencers, team dynamics, and unspoken values shaping your organization every day. KeyAnna unpacks how recognition isn't just a feel-good perk, but a source of human intelligence that shows who's thriving, who's struggling, and where your culture is strongest or weakest. Learn how to stop leading with rear-view metrics and start using recognition data to shape your culture in real time. ________________ This episode is sponsored by Workhuman: AI without purpose doesn't serve people. It's why many companies have tried, and few have succeeded. Workhuman is one of them. With the groundbreaking release of Human Intelligence, Workhuman combines AI with real recognition data to help leaders do right by their people, and their organization. It's how you spot burnout before it leads to turnover. Or discover hidden strengths before they're overlooked. It's how you build a culture that's not only productive—but sustainable. That's what future-ready leadership looks like. Learn more at Workhuman.com and see how Human Intelligence is helping the most forward-thinking companies lead with insight, empathy, and impact. ________________ Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: ⁠⁠https://greatleadership.substack.com/    

This week on SUPERWOMEN, I sat down with Julianne Fraser, founder and CEO of Dialogue NYC, a marketing and strategy consultancy bridging the gap between purpose-driven brands and the ever-evolving world of digital influence. With a deep understanding of the influencer and social media marketing space, Julianne built Dialogue on the belief that influence should be rooted in authenticity and trust, not just reach. Her work centers on crafting intentional campaigns that align brands with creators who genuinely reflect their values and cultivate long-term loyalty.Before launching Dialogue in 2017, Julianne built a career across top agencies and startups, where she noticed a recurring pattern: brands chasing fast, surface-level partnerships without investing in real connections or storytelling. However, she knew this was a key part to thoughtful content strategy. Drawing from years of experience across both traditional and emerging platforms, Julianne developed a vision for a more thoughtful approach to influencer marketing, one that prioritized relationship-building, creative alignment and lasting impact. With that mindset, she stepped out on her own and began building the foundation for what would become a trusted consultancy grounded in purpose and perspective.In this episode, Julianne shares what it's been like to grow a company in an industry that rarely slows down. From building trust with creators to managing rapid shifts in the digital landscape, she reflects on the importance of boundaries, long-term thinking and protecting the integrity of the brands she represents. We also talk about how she's built a business model that leaves space for real life, something she believes is critical to both creative energy and sustainable growth.Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”Follow SUPERWOMEN (@rmsuperwomen) and Julianne (@juliannefraser) on Instagram.Support this podcast: https://bit.ly/rmsuperwomen 

If you're serious about growing your photography business (and I mean really growing it) not staying stuck in the shoot-and-burn cycle… This new episode is a can't miss! When I finally cracked six figures in my business, it wasn't because I had more followers, ran ads, or had a studio. It was because I got laser-focused on three key numbers that told me exactly what was working… and what wasn't. I'm giving you real, boutique-friendly numbers you can plug into your business today to start building a more profitable, sustainable photography career.  If you're ready to stop guessing and start scaling with strategy, not hustle, I'll meet you in this week's episode! RESOURCES: Show Notes: Click here. Episode Transcript: Click here. 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756