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How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.
Send us a textNestlé just announced 16,000 job cuts, one of the largest in modern CPG history.Jenny Rae and Namaan break down what this massive restructuring says about the company's new strategy, how it mirrors the playbooks of Kraft Heinz and Hershey, and what it reveals about the future of global consumer brands.They unpack how Nestlé defines “winning,” why the market rewarded layoffs, and what every business leader can learn about growth, portfolio management, and decision-making under pressure.Links mentioned in the episode:Nestle to cut 16,000 jobs as new CEO ignites 'turnaround fire' (Reuters)Nestle earningsNestle portfolio of brandsKraft-Heinz breakup signals the end of scale at all costs (previous episode)Chapters06:26 Understanding the Layoffs08:50 Metrics for Winning in Business11:04 Strategic Cash Deployment13:09 Job Cuts and Sales Growth14:22 The Reality Behind Spending Trends17:03 Navigating Consumer Confidence21:23 Analyzing Nestle's Growth Beyond the Headlines25:20 Where Will the Capital Go?27:12 Lessons from Nestle's Business ModelListen to the Market Outsiders podcast, the new daily show with the Management Consulted teamConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.
The three fundamentals of lifestyle, action & communication.In Episode #497 of 'Musings', Juan & I discuss: the core idea of “true confidence” versus the old-school “fake it till you make it confidence” pickup playbook, startling a girl at the gym, how polarisation beats bland small talk, whether beginners sometimes need the “false confidence” phase to accrue the experiences that later support authenticity, why intent and adaptability matter more than scripts, the value of becoming excellent at something you love and how to balance strategic awareness with honest expression. Huge shoutout to Cole McCormick for the support, very much appreciated!Stan Link: https://stan.store/meremortalsTimeline:(00:00:00) Intro(00:01:53) Mark Manson's Models: background, blogging days and pickup context(00:04:54) False confidence vs true confidence(00:08:33) Three pillars: honest lifestyle, honest action, honest communication(00:12:55) Kyrin's journey: from late starter to learning via pickup playbooks(00:16:45) Advice from the top of the mountain vs beginner-friendly steps(00:18:36) Metrics and outcomes: approaches, numbers, dates, and what actually matters(00:21:50) Attraction & age(00:31:30) Boostagram Lounge: AI as authority, crowd wisdom, and cautious use(00:35:29) Honest lifestyle: hygiene, fitness, fashion and living for yourself(00:40:42) Optimising lifestyle for dating vs for self-alignment(00:46:47) Honest action: courage, anxiety and desensitisation via reps(00:50:21) Flow state approaches and environment effects(00:53:00) Polarisation over blandness: getting real reactions(00:56:40) Language gaps, wordplay and making conversations less bland(01:00:04) Honest communication: intent, games and assertiveness(01:03:22) Short-term vs long-term communication styles and intent(01:06:21) Pure honesty vs strategy: how far to plan interactions(01:11:41) Personal hurdles: eye contact, smiling, and difficult topics(01:15:06) Final take on Models: OK book, actionable lists veer into game(01:17:52) Curiosity: reading the female-perspective playbooks next(01:21:33) What is actually attractive? Avoid over-optimising the wrong signals Connect with Mere Mortals:Website: https://www.meremortalspodcasts.com/Discord: https://discord.gg/jjfq9eGReUTwitter/X: https://twitter.com/meremortalspodsInstagram: https://www.instagram.com/meremortalspodcasts/TikTok: https://www.tiktok.com/@meremortalspodcastsValue 4 Value Support:Boostagram: https://www.meremortalspodcasts.com/supportPaypal: https://www.paypal.com/paypalme/meremortalspodcast
In this episode, Scott Becker emphasizes the importance of measuring real outcomes in business.
HOUR 3: Under new metrics, 70% of Americans are now...WHAT?! full 2050 Thu, 16 Oct 2025 21:00:00 +0000 IqQxClDleQg3aDBPl6g5ZbZGZdvu7djo news The Dana & Parks Podcast news HOUR 3: Under new metrics, 70% of Americans are now...WHAT?! You wanted it... Now here it is! Listen to each hour of the Dana & Parks Show whenever and wherever you want! © 2025 Audacy, Inc. News False https://player.amperwavepodcasti
Jake and Michael discuss all the latest Laravel releases, tutorials, and happenings in the community.Show linksHttp Client Batch Method in Laravel 12.32 Improved HTTP Client URL Parameter Merging in Laravel 12.33 The New Laravel Forge Is Here: With Laravel VPS, Zero-Downtime Deployments, and a Fresh UI Infinite Scroll in Inertia v2.2 Craft is moving to Laravel Laracon AU 2025 schedule published Setup Command Added to Laravel's Composer File Modern Laravel Starter Kits by Ship Fast Labs Who Changed That? Tracking User Modifications in Models with Userstamps Metrics: Simple, Elegant Metric Tracking for Laravel Manage AI Prompts in Your Laravel App with Markdown and Blade Image Manipulation in Laravel With Glide Detect Packages & Approaches in use within a project with Laravel Roster TutorialsLaravel whereValueBetween for Column Range QueriesControlling Factory Relationship Expansion in LaravelLaravel Uri toStringable MethodLaravel Strict Validation for Type CheckingFind Feature Tests Creating Database Records without Refreshing the Database in LaravelQuerying Data in MongoDB With Laravel: From Basics to Advanced TechniquesProfiling Laravel: How to Find Hidden Performance KillersFixing Queries & Adding Indexes: From 400 Queries to 4 - Laravel In Practice EP6
In this episode, Scott Becker emphasizes the importance of measuring real outcomes in business.
On this episode of The SaaS CFO Podcast, host Ben Murray sits down with Ari Bleemer, co-founder and CEO of One Crew, to dive into the world of construction tech and SaaS for so-called "less sexy" industries. Ari shares the story of how his background in computer engineering and management consulting at Bain led him to uncover a massive technology gap in the construction sector—specifically among paving contractors. You'll hear how One Crew is carving out its place as an all-in-one operational platform for contractors, streamlining every step from leads to invoicing, and eliminating the patchwork of spreadsheets and mismatched software solutions that have long plagued the industry. Ari opens about the challenges and wins of fundraising, going from a tough seed round to a preempted Series A, and offers valuable insights for founders facing similar hurdles. We also talked about One Crew's go-to-market strategy, pricing decisions, favorite metrics, and exciting upcoming launches—including their move into enterprise and new features like a subcontractor portal and AI-powered insights. Whether you're a SaaS founder, investor, or just curious about digital transformation in traditional industries, this episode is packed with practical lessons and inspiration. Let's jump into the conversation with Ari Bleemer. Show Notes: 00:00 Bridging Construction Tech Platform Gap 03:22 Demand for Effective Industry Technology 07:19 Scalable Business Solutions Guidance 10:40 Scaling to Serve Larger Enterprises 12:45 Venture Funding Challenges and Successes 17:06 Optimizing Go-To-Market Strategy 19:59 "Seasonal Growth Challenges and Metrics" 23:26 Enterprise Platform & AI Integration Launch Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/onecrew-raises-3-25-million-in-seed-round https://www.thesaasnews.com/news/onecrew-raises-7-5-million-in-series-a Ari Bleemer's LinkedIn: https://www.linkedin.com/in/aribleemer/ OneCrew's LinkedIn: https://www.linkedin.com/company/getonecrew/ OneCrew's Website: https://www.getonecrew.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
When it comes to numbers and metrics, churches sometimes say things like, “Our culture has never talked about numbers; we're not a business,” and “Numbers are too impersonal.” This topic seems to create anxiety in church staff members. But what if numbers actually weren't the enemy? What if you could use metrics and value people simultaneously? What if you could listen to the Holy Spirit and use data to support your vision and mission? Good managers bring clarity to what the wins are for their team and for their team members. And metrics are tools for clarity. In this episode, Amy and Sean discuss why there is pushback on using numbers and metrics, how to have a healthy approach to using measurement in ministry contexts and practical tips for introducing healthy practices to your team. This Episode is Sponsored By ChurchCopy.AI There's no shortage of things happening in your church—kids, students, groups, outreaches, special events, the list goes on. Keeping communication clear across it all can be exhausting. With ChurchCopy.ai, you can turn a simple event description into a complete communication package—emails, posts, texts, and more—working together to create awareness, build anticipation, drive engagement, and provide follow-up. All organized in one place, all in your church's voice. Start free today at churchcopy.ai/unstuck. Join the Conversation on Social Media We use hashtag #unstuckchurch on X and on Instagram.
Send us a textGrowth gets loud when sales spike and calendars fill, but profit whispers through the numbers. We sat down with CFO and founder Natalia Zacharin to unpack the simple, durable moves that turn frantic effort into financial clarity. We start with the non‑negotiables: founders must sell until the offer is proven, resilience is built on reframing “I can't” into “I can't yet,” and your circle should normalize both bigger wins and smarter failures. These habits unlock options—and optionality is what keeps your business alive in rough waters.From there, we dig into the silent killers that drain profit. Pricing takes center stage: an 80% close rate on cold leads means you're too cheap, and “I'm too busy to hire” is usually a price problem. We map clean thresholds for service businesses—around 30% payroll-to-revenue—and share a pragmatic rule of thumb for when full-time hiring makes sense. We also run a live playbook for slashing waste: quarterly subscription audits, ownership for every tool, and redirecting those “just $20” leaks into high-ROI bets or cash reserves.Metrics make the picture honest. We break down the handful you should watch monthly: marketing spend near 10–12% tied to booked calls and closes, payroll efficiency around 30%, and a clear markup strategy on contractors and COGS. We separate cash from profit, show how to build a six‑month runway one deposit at a time, and talk debt discipline so interest doesn't eat your margins. With clean books closed by week two, simple dashboards, and forward-looking forecasts, you can see six months ahead and course‑correct before it hurts.If you're at the stage where decisions compound quickly—pricing, hiring, ads, runway—this conversation gives you the frameworks to move with confidence. Subscribe for more bold, unfiltered strategies each week, share this with a founder who needs a profit reset, and tell us: which metric will you track first?
Tracking the wrong metrics, could be wasting your time. Today, we're digging into the world of vanity metrics. What they are, why we're obsessed with them, and what metrics to focus on so that you can stop wasting your time and focus on the metrics that will actually lead to business growth!
Turn marketing into a true business growth engine! In this episode of StrategyCast, you'll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:51 Marketing Leadership: Growth and Education07:47 "Aligning Marketing Expectations and Success"13:17 Strategic Planning for Growth Initiatives16:20 Maximizing Brand and Technology Investments20:29 Product Launch Oversight Risks25:13 Focus on Metrics for Success27:04 Strategic Planning and Initiative Approval29:22 "Aligning Marketing Investments with Growth"33:57 AI Innovation: Marketing's Vital Role36:36 "It Takes a Village"41:48 Intentional Time Management Strategies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
At what stage should SaaS companies start segmenting their metrics? In episode #320, Ben Murray breaks down when and how to segment your SaaS metrics — from revenue segmentation to go-to-market efficiency metrics — so your data actually reflects how your business operates. Ben explains how segmentation becomes essential as you scale past $10M ARR or diversify product lines (for example, enterprise vs. SMB or PLG vs. sales-led models). He also shares how finance and ops teams can collaborate to align their chart of accounts, cost centers, and customer metadata to get meaningful insights that improve valuation and decision-making. What You'll Learn When to start segmenting SaaS metrics (typically around $10M ARR, but earlier for multi-product businesses). The difference between revenue segmentation and financial metric segmentation. How to align your chart of accounts and cost centers for accurate CAC, CAC payback, and LTV:CAC by segment. Why aggregate CAC or payback metrics are misleading without segmentation. The importance of metadata consistency between systems (HubSpot, CRM, accounting, billing). How clean segmentation improves your company valuation and investor confidence during fundraising or exit. Why It Matters For CFOs & Finance Teams: Segmentation reveals where efficiency and retention differ by product line or customer cohort. For Founders & Operators: Understanding metrics by segment helps you scale profitably and target the right growth motion. For Investors: Segmented financial reporting and SaaS metrics reduce uncertainty and strengthen valuation models. For Accounting Leaders: Accurate cost allocation enables better financial modeling and Board reporting. Resources Mentioned The SaaS Metrics Foundation Course: https://www.thesaasacademy.com/#section-1744932157830 Quote from Ben “You can't say your CAC payback is 12 months when it combines enterprise and SMB customers — that data is worthless.”
Are you tracking the wrong metrics? Learn how to define podcast success beyond downloads and vanity numbers.If the only thing you track is your download count, you're missing the point of having a podcast. Many podcasters get caught up in vanity metrics, like being in the "top 10% globally" (which is easier to achieve than you might think) and forget what true podcast success looks like for their business. In this episode of Podcasting Unlocked, we break down why you get to decide what success means for your show and the exact, non-monetary, and monetary metrics you should be tracking to see if your podcast is actually working. We also share three valuable websites to help you benchmark your show against the podcast industry.Key Takeaways:Don't let vanity metrics like "top 10% worldwide" distract you; true success aligns with your show's core goals, whether that's lead generation, thought leadership, or positive impact.Track how many listeners become qualified leads (e.g., booking a call, signing up for a low-ticket offer). A 10% conversion rate from listeners to leads is fantastic, as podcast listeners have a longer nurture time.Success can be a client hiring you or inviting you to speak because of your podcast, or a listener sharing that your message positively changed their life.Find out where your podcast truly stacks up using external resources like Listen Notes, the Podcast Industry Report (for interview-based shows), and PodStatus.Hitting milestones like 100 episodes makes you part of a tiny percentage of podcasters who have gotten that far, proving that sticking with it is a major win.It's time to stop feeling frustrated by numbers that don't matter. Take five minutes today to write down your personal definition of success for your podcast. If you're looking for strategic ways to market your podcast and get it in front of more people, join our free upcoming workshop!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Ep 135 Podcast GoalsGoals WorkshopEp 197 with LaurenListenNotes.comPodmatch.com/reportEp 88 Milestones Podstatus.com Marketing WorkshopProud member of the Feminist Podcasters Collective.
In this episode of Your Dream Business Podcast, I'm letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I'm treating each launch as a learning opportunity. I talk about what I'm going to keep, what I'll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time's right. What You'll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I'm going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn't — it all matters.Constant iteration. Every launch is an experiment. I'm always refining and improving.Human connection still wins. I've seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I'm careful about how and when to increase ad spend — but I don't shy away from it when the data supports it. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or
In this episode, Kendra shares her experiences and insights on launching webinars, emphasizing the importance of setting realistic expectations, understanding conversion rates, and the emotional journey that comes with launching.She discusses the preparation required for a successful launch, the significance of data analysis, and the iterative process of refining messaging and strategies based on feedback and results.Kendra encourages listeners to view their first launch as a learning experience rather than a definitive measure of success.In this episode we cover:Kendra's First Webinar Launch Experience and Expectations ManagementThe Importance of Realistic Expectations for First LaunchesTime and Effort Required to Plan a Successful LaunchReuse and Optimization of Launch Assets Over TimePromotion Prioritization and Email List ValueMonitoring and Optimizing Registration Page Conversion RateUsing Launch Data and Metrics to Forecast and PlanSales Timing Patterns and Emotional Impact During LaunchSales Incentives and Strategies to Improve Mid-Launch SalesImportance of Market Research and Connecting to Deeper DesireApply to work with me in Health Coach Accelerator HERE. Watch this episode on YouTube here: https://youtu.be/uNcKEPWTcaQ Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
What's running your service department: feelings, or facts? In this episode, #329, Chris, Christian, and Hogi break down what spells success in Fixed Operations. Here's a hint: it's not tradition, and it's not the blame game. It's all about tracking the RIGHT numbers. It's like Moneyball; scouts were worried about intangibles like how a player looked, acted, or "felt," when all they needed to know was whether or not that guy got on base. Tradition, vibes, and relationships can lie; numbers don't. In this episode, you'll learn: 1. Advisor Pay Caps Kill Performance 2. How to hire techs that "get on base" 3. How to spot lies on a resume 4. Which numbers you NEED to be tracking: profitability and CSI 5. Why challenges are an unfair advantage for your Service Department 6. The recipe for a winning system in ANY dealership. If you're a Service Manager or Fixed Ops leader tired of turnover, inconsistent results, and frustrated advisors, this episode will change the way you run your department.
Episode: an extended open Q&A from the Pre-Accident Investigation Conference in Santa Fe covering big-picture safety topics. Speakers discuss the limits of traditional metrics, the power of real-time monitoring, shifting focus from managing risk to maintaining control, validating controls in the field, learning teams, contractor relationships, and prioritizing high-information events. Anecdotes and practical guidance illustrate how organizations can learn without blame.
Want to start, grow, and monetize your own podcast? Watch Podcast Success Secrets Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram interviews Jason Sherman, a successful innovator and entrepreneur. They discuss Jason's journey from a pre-med student to a tech startup expert, emphasizing the importance of finding a target market, building a minimum viable product, and the role of patience in entrepreneurship. Jason shares insights on the significance of feedback, networking, mentorship, and crafting compelling pitches for investors. They also explore the paradox of technology in fostering human connections and the necessity of taking breaks for productivity. Visit https://jasonsherman.org to get his book or listen to his podcast. Chapters 00:00 Introduction to Jason Sherman and His Journey 02:41 Finding Your Target Market 05:43 The Importance of Patience in Entrepreneurship 08:30 Building a Minimum Viable Product (MVP) 11:36 The Role of Feedback in Product Development 14:13 Scaling and Beta Testing Your Product 17:24 The Importance of Networking and Relationships 20:29 The Role of Mentorship in Entrepreneurship 23:07 Crafting a Compelling Investor Pitch 26:02 Leveraging Media for Exposure 28:43 Using Technology to Foster Human Connections 31:47 Final Thoughts and Tips for Success #startup #mentor #mindset #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices
The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
Chasing numbers can actually destroy what made your business great. In this episode, Dan and Ian unpack Goodhart's Law — the idea that once a measure becomes a target, it stops being useful — and how founders accidentally turn smart goals into bad incentives. Plus, you'll hear six ways to build healthier systems, lead better, and stop metrics from running your company off the rails. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:16) The Hair-Dye Economy & Durable Businesses (00:03:38) The Problem with Metrics (00:07:44) Fix #1: Revisit Your Brand Promise (00:09:12) Fix #2: Determine a Countervailing Metric (00:12:17) Fix #3: Combine Input and Output Metrics (00:13:12) Fix #4: Refresh Metrics Every 90 Days (00:14:39) Fix #5: Pulse Discipline (00:16:05) Fix #6: The Leadership Lens (00:20:00) The Alt Business School (00:25:42) When a Job Post Becomes a Marketing Hack CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Wealth Without a 7-Figure Exit: 5 Steps (https://tropicalmba.com/episodes/wealth-without-7-figure-exit) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization)
About David Zitoun:David Zitoun is the Co-founder and CEO of Submagic, the AI-powered video editing platform that helps content creators generate viral shorts in seconds. Starting from his own frustration editing YouTube content, David bootstrapped Submagic to over $8M in revenue with an ultra-lean team of just 10 people—no sales team, fully self-serve, and 100% remote. Known for his obsessive focus on pricing experimentation, distribution-first strategy, and profitability over growth-at-all-costs, David represents a new breed of bootstrapped SaaS founder winning in the AI era.About Submagic:Submagic is an AI-powered video editing platform built for content creators who need to produce viral short-form content quickly. Born from a founder's personal pain point, Submagic's radical approach combines cutting-edge AI with an entirely self-serve business model. The company has achieved remarkable capital efficiency, reaching $8M in revenue with just 10 team members while maintaining profitability and sustainable growth.Show Notes:00:00 Inside Submagic's pricing page04:04 From frustrated creator to founder09:59 Building a lean, distributed team15:01 Managing hyper-growth with minimal headcount17:34 Building team culture through retreats19:59 The hidden challenges of managing remote teams21:09 Effective communication in remote work: Loom, World Time Buddy, and Sup Bot24:01 Metrics and success measurement32:14 Hiring the right people for growth33:27 Choosing profitability and sustainability over venture-backed hyper-growth
As a self-proclaimed data girly, I love tracking numbers: leads, conversions, revenue, all of it. But a few years ago I realized my metrics were starting to define my identity, and that's when I stopped setting traditional goals and started listening for God in my numbers. In this episode I share how to use metrics as stewardship (Luke 14:28) without slipping into idolatry (Matthew 6:21), and how to measure true fruit in your business through the Fruit of the Spirit (Galatians 5:22–23). We'll talk about the four bare minimum metrics I track: leads generated, conversions, client experience/results, and capacity alignment. Then I share how to submit each one to the Holy Spirit so your decisions are guided by obedience, not pressure.If you've ever felt ruled by dashboards or discouraged by “industry standards,” this is your gentle reset: numbers are tools, not your identity.------------Grab an audit: https://mkhco.thrivecart.com/sales-breakthrough-audit/
You look at your metrics… and your stomach drops. Sales are down. Engagement's flat. Expenses crept up. Maybe even your email list took a hit. Suddenly, you're questioning everything you've been doing. If this sounds familiar, you're not alone. So many solopreneurs dread checking their metrics because it feels like they're staring straight at failure. But what if those “bad” metrics were actually pointing you toward your next growth opportunity? In this episode, I'm walking you through exactly what to do when your numbers don't look the way you hoped and how to turn that frustration into clarity and direction.
Is it possible that the true key to success, in business, healthcare, and life, isn't found in data, but in kindness?In this episode of the Building Resilience Podcast, Leah Davidson explores how kindness, far from being a “soft skill,” is actually a powerful nervous system practice that sustains growth, connection, and creativity.From medical school ceremonies to entrepreneurial struggles, Leah reflects on how we often measure success by numbers and performance while overlooking the biological and relational power of kindness. She shares how kindness can reframe our understanding of success, foster nervous system safety, and even become a smart business strategy, something AI will never replicate.Whether you're a leader, entrepreneur, or healer, this episode will remind you that kindness isn't just a moral choice, it's a biological intervention and the foundation of sustainable success.We'll explore:Kindness isn't weakness, it's a nervous system regulator that fosters safety, healing, and creativity.Metrics and performance can't measure the depth of human connection or trust.Bringing kindness into business leads to more sustainable success and healthier relationships.AI can replicate data, but not human compassion or co-regulation.The way you make others feel may be your most powerful business advantage.Links and Resources:New: Worry Time PreSale Bundle (limited time offer)Resource: IBS Nervous System ResetGet: My Safe Space: Affirmation and Journal Prompt Set
Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advocating for a curious mindset when analyzing metrics. She reveals her systematic approach to dissecting high and low-performing posts, encouraging listeners to identify patterns that can inform future strategies. Curious minds will find her breakdown of what truly drives engagement—hint: it's not just about likes and comments, but rather the deeper, often unquantifiable connections that content fosters. As they navigate the intricate web of social media marketing, Amy highlights the shift towards authentic, human-centric content, especially in an age where AI is making waves. The episode wraps up with some sage advice on leveraging AI without losing the personal touch, reminding marketers to remain vigilant and engaged with their audience. A must-listen for anyone looking to elevate their social media game!Takeaways: In this episode, Brett and Amy dive deep into social media content strategy, emphasizing the importance of curiosity and data analysis in refining approaches to content creation. Amy highlights how understanding the metrics behind social media posts can transform vague data into actionable insights, ultimately driving better engagement and results for brands. The conversation stresses that while AI tools are handy for content creation, they should supplement—not replace—human intuition and critical thinking in the strategy process. Brett and Amy discuss the shifting landscape of social media, predicting a greater demand for genuine human connection as automated content becomes more prevalent. Amy illustrates her systematic approach to evaluating post performance, suggesting marketers should identify patterns in both high and low-performing content to optimize future strategies. The duo concludes that adapting to AI's capabilities while maintaining a personal touch in content can create a unique brand identity that resonates more with audiences. Companies mentioned in this episode: Buffer
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College. Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge. In This Episode: Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession. The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO. Why goals are not the same as metrics and how mixing them up can derail your marketing efforts. The importance of awareness: Why most businesses fail because people simply don't know they exist. Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz. Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is. How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights. AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive. Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others. Key Takeaways: Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win. Measure what matters: Metrics are not goals - incrementality is everything. Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow. AI won't replace marketers - marketers who use AI will replace those who don't. Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.
Feeling like you're never going to get resources to support your legal function? Kathy Zhu has been there. Facing an endless demand for her time and limited resources to meet the business need at DoorDash, Kathy as head of Commercial Contracting, built relationships with her key customers and a process to help her team manage and communicate priorities within the company. She was so successful in showing her team's value (and their resource needs), her clients actually donated their own headcount to the legal department so she could serve them better. Seeing the value of process, tools and relationships, Kathy and her co-founder built a tool (Streamline AI) to help in-house legal departments manage their workload and generate metrics to make the case for more resources. In this episode, Kathy shares how she managed "the bottomless pit of need" using Google forms as a bush fix before Streamline AI was born. She shares:Why transparency and vulnerability are a superpower for building relationships with your key clientsHow using metrics can help you "speak CFO" and tell the story of your legal departmentWhy understanding the stage of the company and what's needed can help lawyers deliver better services
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part “Systemising the Sale” self-check. In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers” we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn't rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings. The red / orange / green ratings are BACK! Find out how you rate and where the gaps are in YOUR sales systems. Listen to This Episode to Hear More About: Stop rewriting everything: How a central Sales Toolkit turns scattered files into reusable, revenue-driving assets you refine—not reinvent. The real reason follow-up stalls: Why “I don't want to pester them” keeps you stuck—and the simple, respectful cadence that converts warm leads. Build once, reuse forever: Slide decks, email sequences, objection handlers, and Canva templates that speed execution and maintain message consistency. What to do when leads go cold: A plug-and-play follow-up ladder (emails, DMs, texts, retargeting) you prep before launch day. Metrics that matter: The 3 numbers (Leads, Sales, Conversion Rate) that diagnose bottlenecks—plus easy add-ons like source tracking and offer-day patterns. From gut feel to good calls: How lightweight dashboards help you decide when to turn the dials mid-promo (and what to ignore). Debrief like a pro: The 5-question template that turns every campaign into an accelerator for the next one. Rinse, repeat, and delegate: Naming conventions, timing rules, and ownership that let a VA or team member run the playbook without you. What to do when your sales page underperforms: Small tests to run next time so you keep momentum without rebuilding the whole funnel. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now EP270 – Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers Part 1 https://herbusiness.com/podcast/how-to-build-a-repeatable-process-for-making-high-converting-offers-part1/ EP251 – Winning Proposals – How to Get More Clients to Say Yes More Often (Part 1) https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ EP252 – Winning Proposals – How to Get More Clients To Say Yes More Often (Part 2) https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-2/ EP59 – How to Reach Out to Your Audience After Losing Touch https://herbusiness.com/podcast/59-reach-audience-losing-touch/ EP8 – How To Create a New Client Nurture Email Campaign https://herbusiness.com/podcast/08-create-new-client-nurture-email-campaign/ Jeff Walker https://jeffwalker.com/ Kaye Ure – Styling Individuals https://stylingindividuals.com/
The superior man uses his superior judgement to look superior on all the metrics. The Tyranny of Metrics By: Jerry Z. Muller Published: 2019 248 Pages Briefly, what is this book about? The distorting effects of an over-reliance on metrics particularly when it comes to creating incentives. What's the author's angle? Muller was frustrated by the numerous metrics being imposed upon him in academia, frustrated enough to write a book about it. Who should read this book? If you're in an environment where you feel like metrics are being overused and abused, this book can help you identify how that's happening, and what you might be able to do about it. Specific thoughts: Bad metrics are everywhere, why isn't this problem better known?
ITB analytics expert Sam Finkel joins Geoff Mosher to go inside the data on the Eagles' 31-25 win over the Bucs in Week 4, looking at advanced analytics, the "stars of the stat sheet," and what the analytics show about A.J. Brown's separation. #eagles #philadelphiaeagles #flyeaglesfly #jalenhurts #ajbrown #saquonbarkley Submit more data-driven questions for Sam at insidethebirds@gmail.com!SUBSCRIBE TO OUR PATREON CHANNEL FOR EXCLUSIVE, BONUS CONTENT: https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n►Support Our Sponsors!► My Bookie Promo Code link!: https://bit.ly/joinwithTHEBIRDS► Fast Growing Trees: https://www.fastgrowingtrees.com. Promo Code: BIRDS► Camden Apothecary: https://camdenapothecary.com/► Sky Motor Cars: https://www.skymotorcars.com/► 1v1ME: https://www.1v1me.com/ Promo Code: BIRDSFollow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Sam Finkel on Twitter: https://twitter.com/sam_finkelHow to access our FULL Podcast:APPLE: https://podcasts.apple.com/us/...SPREAKER: https://www.spreaker.com/user/...NFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMind, Runna, Guardio, Cheddar, P&G Digital Ventures, and is a board advisor at HeliosX. AGENDA: 02:33 What is Growth and When to Hire For It 06:04 Three Profiles of Successful Growth Leaders 10:07 Challenges and Learnings from Failed Ventures 21:17 How to Optimise User Onboarding for Growth 26:14 Biggest Lessons on Retention 30:25 How to Artificially Create Organic Growth and Community Building 32:10 Why LTV Models are BS 37:35 How to Use Influencers to Grow Insanely Fast 47:07 The Metrics that Matter in Growth 49:48 Push Notifications and Engagement: What To Do vs What Not to Do? 51:57 Quick Fire Round
Running a successful dental practice in 2025 takes more than production numbers. In this episode of the Thriving Dentist Show, Gary Takacs and Naren Arulrajah share the five essential metrics every dentist should track to build a profitable, patient-focused, and stress-free practice. Learn how to shift from production to profitability, reduce PPO dependence, boost patient loyalty, and keep a high-performing dental team you truly enjoy working with. We'll also cover practical strategies to protect your work-life balance so you can thrive in and out of the office. If you're ready to grow your dental practice, strengthen patient relationships, and achieve lasting financial freedom, this episode is for you.
Hours into the first government shutdown in over six years, Punchbowl News co-founder Jake Sherman reports on the path forward for both sides of the aisle. The Bureau of Labor Statistics will not release its monthly employment report amid the shutdown, sending economists and investors elsewhere for labor market data. CNBC's Steve Liesman shares September's ADP National Employment Report, and ADP's chief economist Nela Richardson explains how her metrics–along with other datasets–help paint a picture of the labor market. Richardson's takeaway: no matter the metric, hiring momentum has slowed. Plus, Berkshire Hathaway is reportedly exploring a purchase of Occidental Petroleum's petrochemical business, FTC is suing Redfin and Zillow over antitrust concerns, and Walmart is eliminating artificial dyes in its store brand food products. Jake Sherman - 03:41SteveLiesman - 14:10Nela Richardson - 22:03 In this episode:Nela Richardson, @NelaRichardsonJake Sherman, @JakeShermanSteve Liesman, @steveliesmanJoe Kernen, @JoeSquawk Becky Quick, @BeckyQuickAndrew Ross Sorkin, @andrewrsorkinKatie Kramer, @Kramer_Katie Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What if success in ministry isn't measured by numbers - but by love?In this episode of Two Pastors and a Mic, Cory and Channock dive into Chapters 12 & 13 of Enough Already - Mind the Fields and Lead with Love, Not Metrics. Together they unpack how healed identity reshapes the way we see people and how redefining success changes the way we lead.You'll hear:
This episode is sponsored by Hush Security. Visit hush.security/idac to learn more.In this sponsored episode of Identity at the Center, hosts Jeff Steadman and Jim McDonald spotlight Hush Security, a company emerging from stealth with an innovative approach to machine identity and access management. CEO and co-founder Micha Rave explains why traditional secrets vaults can't keep up with today's scale, what it means to truly go “secrets-free,” and how Hush enables visibility, governance, and operability for modern and legacy environments alike.Discover:The real difference between non-human identities and static keysWhy legacy secrets management is breaking in the cloud and automation ageHush Security's journey from stealth mode to active customersThe business case for removing vaults (and the risks with “hope and prayer” key rotation)How to transition to policy-based access—and measurement metrics for successFun discussions on pancakes vs. waffles in security leadership (really!)Learn more about Hush Security and get a free environment assessment: hush.security/idacConnect with Micha: https://www.linkedin.com/in/micharave/Connect with IDAC on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com#idac #identitymanagement #machineidentity #secretsmanagement #podcast #cybersecurity #JimMcDonald #JeffSteadman #HushSecurity #IdentityattheCenterChapters / Timestamps:00:00 - Welcome and Introduction (Hosts: Jeff and Jim)01:00 - Introducing Micha Rave and Hush Security03:00 - Micha's Background and the Hush Team's Journey06:00 - What Is Hush Security and Why Now?09:00 - Leaving Stealth Mode: Patents and Novel Approaches12:00 - What Makes Hush Special? Remediation vs. Visibility15:00 - Vaults vs. Secrets-Free Approach & Industry Gaps18:00 - Non-Human Identities: Static Keys, Secrets, and Access22:00 - Solving Problems Beyond Cloud: Custom vs. Packaged Software26:00 - The Scale of Machine Identity in the Cloud and Automation Age29:00 - Why Secrets Management Is Breaking and the Case for Policy-Based Access34:00 - From Scanning to Policy Enforcement: How Hush Works39:00 - Metrics, Success, and Executive Buy-in for Modern IAM43:00 - How to Get Started with Hush Security (Free Assessments)46:00 - Micha's Conference Plans and Final Thoughts49:00 - Pancakes or Waffles?Keywords:IDAC, Identity at the Center, Jeff Steadman, Jim McDonald, Hush Security, machine identity, secrets management, secrets vault, IAM, cybersecurity, sponsored episode, non-human identities, policy-based access, vault elimination, cloud security, automation, zero trust, Micha Rave, podcast, identity management
John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” At the heart of Alpha's strategy is a simple but powerful belief: details matter. From websites to treatment protocols, every touchpoint is crafted to be best-in-class—because in John's words, “everybody else's ceiling is our floor.”Alpha Aesthetics Partners is quickly becoming one of the biggest names in medical aesthetics, growing to 27 locations with plans for much more. CEO John Wheeler credits the company's success to an unshakable focus on culture, guided by core values like partner obsession and best in class everything.About John WheelerJohn Wheeler, the Chief Executive Officer of Alpha, is dedicated to partner obsession, making it his top priority and motivation each day. He focuses on ensuring the business operates smoothly and that partners have the best experience possible. In his role, John meets with each partner monthly for a 360-degree check-in, working to build and maintain Alpha's vibrant culture. He strives to nurture the amazing and fun tribe that is Alpha, ensuring a positive and collaborative environment for all.Learn more about Alpha Aesthetics PartnersConnect with John on LinkedInFollow John on Instagram @johnwheeler.alphaFollow Alpha Aesthetics Partners on Instagram @partnerwithalphaGuestJohn Wheeler, CEOAlpha Aesthetics PartnersHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
Jim and Leah dive headfirst into a whirlwind chat that covers everything from the fine distinctions between puppets and marionettes to the equally delicate art of building great user experiences. Leah shares her fascinating journey from a Medieval French literature course at Berkeley to leading UX research at companies like Slack, Spotify, Instagram, and Mozilla. Along the way, they tackle why users often don't honestly know what they want, how to avoid building a product no one asked for (looking at you, Juicero), and why good design begins with understanding both people and teams. It's a conversation about people problems disguised as tech problems—with a few detours into bad movie references, car oil changes, and the mythical Trojan horse. Grab your headphones, settle in, and prepare to laugh, learn, and maybe rethink what “user experience” really means.
Big bets shape big brands! In this episode, you'll learn how to redesign marketing teams, power up customer advocacy, and use AI for smarter strategy. Plus, find out how to break silos, minimize churn, and prioritize what really drives business growth.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:53 Big Bets in Business Strategy10:38 "Impact Over Team Size"13:51 Addressing Churn and Growth with AI18:18 Enhancing Customer Implementation Success21:58 Defining Complete Customer Journey23:34 Customer Engagement and Mindset Change28:27 "Customer Spotlight Engagement Program"29:32 Content Strategy for Market Relevance33:08 Rethinking Marketing Attribution37:21 "RevOps: Neutralizing Bias in Metrics"40:29 Optimizing Product Launch Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
How do you actually know if you're leading well? Not just driving revenue. Not just hitting targets. I'm talking about leading with clarity, intention, and long-term impact. Here's the truth: most senior leaders measure the business… but not their leadership. And if you're not tracking your leadership , you can't improve it. Today, I'm breaking down 5 leadership KPIs the best executives track so you can scale your leadership the same way you scale your business. Let's dive in.>> Links mentioned within
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working. Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when you're an entrepreneur who's looking to grow and scale your business. Find out what else you should be checking and tracking in this week's podcast episode. Save the date for the week of October 13th. I'll be teaching two free live SEO classes that week, all about where things are going in 2025 and 2026, and how to generate traffic and leads from ChatGPT and other AI tools. Support the showRegister now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Episode Show NotesSummaryIn this episode, Dr. Chris Brown sits down with customer experience pioneer Annette Franz, author of Customer Understanding, Built to Win, and her latest book, Employee Understanding. Annette shares her journey from JD Power to becoming one of the leading voices on connecting employee experience, customer experience, and business outcomes. Together they explore the blind spots leaders have around culture, the three-pillar framework for employee understanding, and why listening—not surveys alone—is the foundation of sustainable success.From the “Sunday Scaries Test” to the dangers of gaming metrics like NPS, this conversation is packed with practical insights for leaders who want to design people-centric cultures that drive performance.Key TakeawaysEmployee experience is business critical: Without empowered employees, customer experience and business outcomes suffer.Culture is the shadow of the leader: Leaders shape or allow the culture—there is no middle ground.Three-pillar framework: Culture alignment, employee insights, and leadership empathy are the keys to designing great workplaces.Beware of “lipstick on a pig” fixes: Solve root causes, not symptoms, through service blueprinting and systemic problem-solving.Metrics can mislead: Chasing scores like NPS often backfires; focus on genuine experience improvements.Listen beyond surveys: Stay interviews, roundtables, and employee advisory boards are underused but powerful tools.Modernize or fossilize: Leaders must evolve their practices—or risk irrelevance.Memorable Sound Bites“You get the culture you design—or the one you allow.”“Culture is truly the shadow of the leader.”“Stop asking in exit interviews why people left. Ask in stay interviews why they're still here.”“When leaders beg for scores, you're moving the metric—not the experience.”“If employees feel unsafe to speak up, all you'll hear is crickets.”“Modernize or fossilize—that's the choice facing today's CEOs.”Chapters00:00 – Introduction: Annette's early career at JD Power and the origins of her CX journey.03:00 – Employee Blind Spots: Why leaders still struggle to connect employee experience with business performance.05:40 – The Sunday Scaries Test: How workplace culture impacts employees before Monday even begins.07:15 – Culture & Leadership: Why culture rests squarely on the shoulders of leaders.11:40 – The Three Pillars: Culture alignment, employee insights, and empathy in action.16:20 – Personas & Empathy: Bringing customers and employees to life inside organizations.21:30 – Connecting to Business Outcomes: Linking journey mapping and feedback to measurable ROI.27:20 – Goodhart's Law & Metrics: How chasing numbers distorts reality.31:20 – Yes Madam Case Study: What not to do with employee feedback.35:20 – Lipstick on a Pig: Why surface fixes fail without root cause analysis.37:50 – Listening Beyond Surveys: Stay interviews, listening tours, and employee advisory boards.42:00 – Modernize or Fossilize: Annette's open letter to CEOs.43:30 – AI & Human Connection: Where technology fits—and where it doesn't.46:40 – Delta Airlines Example: A model of connecting culture, employees, and customers.48:30 – Closing Thoughts: Where to find Annette's work and resources.
I'm excited to share episode one of a new podcast that I've helped create and produce. This new podcast is called David Senra, and it's hosted by David Senra. For those of you not familiar with David Senra, he is an expert in all things related to greatness. He studies greatness and understands it, mostly in the domain of business but also among creatives, athletes and other world-class performers. This first episode of the podcast is with Daniel Ek, the co-founder and CEO of Spotify. It's an absolutely spectacular conversation that I'm certain you'll enjoy. With episode one of David Senra now available, please be sure to subscribe wherever you're listening so you don't miss future episodes. You can also subscribe to the podcast on the platforms below. Spotify: https://spti.fi/TVrr557 Apple Podcasts: https://apple.co/3WaK1S6 YouTube: https://www.youtube.com/@davidsenra X: https://x.com/davidsenra Chapters (0:00) Introduction from Dr. Andrew Huberman (1:13) Reflecting on a Life-Changing Conversation (2:30) Optimizing for Impact Over Happiness (5:21) The Journey of Self-Motivation (10:11) The Importance of Trust and Relationships (15:37) The Role of Criticism and Self-Reflection (17:37) The Evolution of an Entrepreneur (23:27) Building a Company True to Yourself (34:56) The Power of Trust in Business (42:25) Intellectual Humility and Learning from Others (42:49) Shadowing Leaders for Growth (45:01) Learning from Mark Zuckerberg (48:15) Balancing Personal Taste and Metrics in Product Decisions (53:35) The Evolution of Leadership at Spotify (59:13) Building a Company That Outlasts the Founder (1:15:25) Managing Energy Over Time (1:25:31) The Never-Ending Game of Life (1:25:54) Lessons from Henry Ford (1:27:08) The Value of Solving Problems (1:31:42) The Importance of Quality (1:37:20) The Power of Focus and Patience (1:54:32) Balancing Work and Life (2:00:25) The Journey of Self-Discovery (2:08:43) Final Reflections and Gratitude Learn more about your ad choices. Visit megaphone.fm/adchoices
Jim McTague uses restaurant metrics as recession indicators. A waitress reports customers "disappeared" in East Petersburg, and a popular 16-chain brewery declared sudden bankruptcy. 1945
Preview: Jim McTague uses restaurant metrics as recession indicators. A waitress reports customers "disappeared" in East Petersburg, and a popular 16-chain brewery declared sudden bankruptcy. 1912 ALLENTOWN PA
ITB analytics expert Sam Finkel joins Geoff Mosher to go inside the data on the Eagles' 33-26 win over the Rams in Week 3, looking at advanced analytics, the "star of the stat sheet," and a troubling stat for the Birds' offensive line. #eagles #philadelphiaeagles #flyeaglesfly #jalenhurts #ajbrown #landondickerson @camjurgens Submit more data-driven questions for Sam at insidethebirds@gmail.com!SUBSCRIBE TO OUR PATREON CHANNEL FOR EXCLUSIVE, BONUS CONTENT: https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n►Support Our Sponsors!► My Bookie Promo Code link!: https://bit.ly/joinwithTHEBIRDS► Fast Growing Trees: https://www.fastgrowingtrees.com. Promo Code: BIRDS► Camden Apothecary: https://camdenapothecary.com/► Sky Motor Cars: https://www.skymotorcars.com/► 1v1ME: https://www.1v1me.com/ Promo Code: BIRDSFollow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Sam Finkel on Twitter: https://twitter.com/sam_finkelHow to access our FULL Podcast:APPLE: https://podcasts.apple.com/us/...SPREAKER: https://www.spreaker.com/user/...NFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and establishing value exchange frameworks between content publishers and large language models that reference their work without driving traffic.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition. Timestamps: 00:00 - Intro 02:06 - Overview of $100k Mobile App Blueprint 04:57 - Finding a daily habit to serve 06:27 - Validating demand 09:58 - User experience and onboarding flow 12:32 - Pricing strategies and monetization 13:46 - User journey from first use to advocacy 16:24 - Distribution and marketing channels 18:56 - 30 Day Monetization Blueprint 19:44 - Metrics to Measure 20:59 - Feature Development Framework 22:16 - North Star Metric 25:10 - Startup Idea 1: Dog Allergy Scanner 26:58 - Startup Idea 2: Migraine Weather Guard 28:07 - Startup Idea 3: Silent Study Timer 30:05 - Startup Idea 4: Plant Watering AI Coach Key Points: • Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI • Validate demand through Reddit, TikTok, and other platforms before building • Optimize for first-win experience within 24 hours of app download • Use a combination of organic growth, owned channels, and paid acquisition • Monitor key metrics like retention, conversion, and LTV/CAC ratio The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
Terry Haayema: When Scrum Practices Aren't Enough - Learning to Sense the System Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. "I didn't know how to 'sense' the system. I was focused on the scrum practices, I thought when practices were there all would be fine." Terry shares a powerful failure story from his second engagement as a Scrum Master, where he discovered that implementing Scrum practices isn't enough if you don't understand the underlying system driving team behaviors. He describes how individual KPIs were causing conflict between developers and testers - developers were measured on fewer defects while testers were measured on finding more defects. This systemic issue created dysfunction that no amount of daily standups or retrospectives could fix. Terry learned the hard lesson that Scrum Masters must be coaches for both the team and the organization, understanding how metrics and structures shape behavior before trying to implement agile practices. Self-reflection Question: What systemic forces in your organization might be working against the collaborative behaviors you're trying to foster in your teams? [The Scrum Master Toolbox Podcast Recommends]
In this episode of Author's Voice with KAJ, Matthew Edgar — partner at Elementive and author of Speed Metrics Guide — breaks down the hidden power of website speed. Learn how Core Web Vitals and speed metrics influence SEO, user experience, and conversions, and discover practical steps to make your website faster and more impactful.
Dive into the latest NFL buzz as we break down the Dolphins' struggles against the Bills and the growing calls for Mike McDaniel's firing—could he be the perfect addition to the Packers' staff? We explore Tom Brady's controversial dual role as Raiders owner and broadcaster, questioning if it's tipping the scales unfairly. Finally, we rank the 2020 QB draft class with a deep dive into predictive metrics, putting Jordan Love under the spotlight. Dolphins fans' extreme protests and the rumblings of a coaching change, including McDaniel's history with Matt LaFleur. Tom Brady's restricted access as an announcer and why the uproar might be overblown. A custom Predictive Quarterback Index ranking Love above Burrow, Herbert, Hurts, and Tua based on EPA, CPOE, and more. ESPN's shallow analysis critiqued against data-driven insights for the 2020 class. This episode is brought to you by PrizePicks! Use code PACKDADDY and visit https://prizepicks.onelink.me/LME0/PACKDADDY to get started with America's #1 fantasy sports app. Subscribe, rate, and review to stay ahead of Packers news—join the conversation on social media! #PackersPodcast #NFLAnalysis #JordanLove #MikeMcDaniel To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/packernetpodcast