Podcasts about metrics

Welcome to The Chopping Block – where crypto insiders Haseeb Qureshi, Tom Schmidt, Tarun Chitra, and Robert Leshner chop it up about the latest in crypto. This week, we're joined by Hyperliquid founder Jeff Yan, the quiet powerhouse behind DeFi's fastest-growing exchange. With 75% of onchain perp volume, no VC money, and a $1B airdrop, Hyperliquid is rewriting what crypto protocols can be. We dive into Jeff's minimalist strategy, the cancel wars with toxic flow, and the JellyJelly controversy that sparked a feud with CZ. Plus: HIP-3 and the future of permissionless perps, SPAC-style hype vehicles taking over Wall Street, and why stablecoin regulation just triggered a 40% rally in Circle stock. Is crypto evolving—or just getting financialized to death? Listen to the episode on Apple Podcasts, Spotify, Pods, Fountain, Podcast Addict, Pocket Casts, Amazon Music, or on your favorite podcast platform. Show highlights

Nick Castellanos was not only in the news for his benching but also when his wife took to X after he was called out for poor fielding. Castellanos has now doubled down by asking Phillies management to give him his metrics printed out so he can get both his own justification and show the doubters!

Can you pitch your SaaS idea in a way that actually sticks?In this power-packed episode of SaaS Fuel, legendary speech coach Patricia Fripp joins Jeff Mains to unlock the secrets of persuasive communication. Whether you're pitching investors, leading a team, or closing deals—this episode shows you how to make your message memorable, repeatable, and powerful.You'll learn how to use storytelling to inspire action, why most founders make fatal presentation mistakes, and how to structure your message for maximum impact.Perfect for SaaS founders, tech execs, and anyone who wants to lead with influence.Key Takeaways00:00 - The #1 persuasive storytelling technique01:08 - Welcome to SaaS Fuel02:13 - Why slides + scripts fail03:42 - How to craft presentations that resonate04:42 - Guest intro: Patricia Fripp05:06 - Why less is more in communication07:37 - Founders must pass down the company story10:08 - Biggest mistake founders make when speaking12:18 - Scripts vs. frameworks: what actually works15:12 - How to build credibility fast18:21 - Making storytelling practical for SaaS22:52 - Pulling stories out of leaders27:14 - Crafting stories from lived experience30:00 - The perfect opening: how to hook your audience35:32 - The one story everyone remembers40:46 - Founders: how to use narrative instead of numbers45:39 - Metrics wrapped in meaning49:11 - Making your story land in a pitch53:23 - How to contact Patricia54:10 - Bonus: Gandalf's magic storytelling deckTweetable Quotes“If you're selling your service, your idea, or yourself—use the words of happy customers.” — Patricia Fripp“Don't start with data. Start with a story that hits the heart, not just the head.” — Jeff Mains“It's not about writing a speech. It's about structuring one people remember and repeat.” — Patricia Fripp“The most powerful leadership skill in tech? Speaking with clarity, credibility, and connection.” — Jeff Mains“Your message should be repeatable without needing slides.” — Patricia Fripp“Tech leaders often drown in metrics—storytelling is the life raft that gets you remembered.” — Jeff MainsSaaS Leadership LessonsStories persuade better than stats.Logic informs, but emotion moves people. Wrap metrics in meaning.Less is more in tech communication.Short sentences and pauses give your audience space to process.Every founder needs a signature story.It's not optional—your story is your brand glue.Strong openings set the tone.Grab attention with something memorable in the first 30 seconds.Frameworks beat word-for-word scripts.You can stay authentic while staying structured.The best stories are relatable.A moment with your kid may hit harder than a $10M deal.Guest ResourcesEmail - pfripp@ix.netcom.comWebsite - http://www.fripp.com/FB - http://facebook.com/patricia.fripp.3LinkedIn - https://www.linkedin.com/in/executivespeechcoach/Episode SponsorSmall Fish, Big Pond –

In this episode, IRONMAN Master Coach Matt Dixon and Purple Patch Fitness Coach Max Gering discuss the Purple Patch coaching program, emphasizing the importance of flexibility, personalization, and community in achieving long-term athletic success. They highlight the success of their tri-squad program, which has helped over 1,500 athletes qualify for World Championships and boasts an average athlete duration of 29 months. Key elements include adaptable training plans, regular check-ins, and coaching consultations. The program also leverages community support through the Purple Patch hub, live events, and video coaching sessions. Metrics show high satisfaction and retention rates, with 98% of departing athletes considering rejoining. If you have any questions about the Purple Patch program, feel free to reach out at info@purplepatchfitness.com. Purple Patch and Episode Resources Check out our world-class coaching and training options: Tri Squad: https://www.purplepatchfitness.com/squad 1:1 Coaching: https://www.purplepatchfitness.com/11-coached Run Squad: https://www.purplepatchfitness/com/run-squad Strength Squad: https://www.purplepatchfitness.com/strength-1 Live & On-Demand Bike Sessions: https://www.purplepatchfitness.com/bike Explore our training options in detail: https://bit.ly/3XBo1Pi  Live in San Francisco? Explore the Purple Patch Performance Center: https://center.purplepatchfitness.com Everything you need to know about our methodology: https://www.purplepatchfitness.com/our-methodology Amplify your approach to nutrition with Purple Patch + Fuelin https://www.fuelin.com/purplepatch Get access to our free training resources, insight-packed newsletter and more at purplepatchfitness.com

Points of Interest1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode's goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies.2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken belief that it's only relevant for time-and-materials billing.5:04 – 6:19 – Understanding the Agency Business Model: Marcel explains why all service businesses, regardless of pricing model, must measure time to truly understand costs and profit margins.6:33 – 8:39 – When Time Tracking Becomes Non-Negotiable: The hosts argue that the ideal conditions for skipping time tracking rarely exist—most agencies operate in too much uncertainty.8:45 – 10:47 – The Cultural Problem with Time Sheets: Beyond logistics, the core issue is lack of transparency—teams don't understand how time data is used or how it benefits them.10:53 – 13:12 – Misuse of Metrics and the Consequences: Marcel describes how overexposing metrics like utilization or budget variance skews behavior, leading to inaccurate and untrustworthy data.14:20 – 16:38 – Time Tracking and Cost Visibility: Even with fixed pricing models, agencies must know how much time goes into work to assess whether it's profitable or sustainable.16:44 – 18:58 – Key Metrics Affected by Time Tracking: Delivery margin, utilization, and average billable rate are highlighted as critical performance indicators that depend on time data.19:04 – 21:58 – The Profitability Flywheel Explained: Kristen and Marcel introduce Parakeeto's four-step framework for building a feedback loop that drives clarity and continuous improvement.24:22 – 27:33 – Modern Alternatives to Time Sheets: They outline a spectrum of options—from traditional time sheets to resource planning and AI-assisted tools—offering flexibility based on agency complexity.28:06 – 32:25 – Sequencing Time Tracking for Success: Marcel shares Parakeeto's phased approach: start with modeling and forecasting before implementing time tracking to ensure team alignment and data utility.Show NotesBoost Agency Profits: Calculate your Profitability TargetsMaximize Project Profit Margins: Boost Returns TodayEssential Agency Metrics & KPIs for Boosting ProfitabilityMaster Agency Time Tracking: Optimize Without TimesheetsRequest demo videos of our reporting platformLove the PodcastLeave us a review here.

In this episode of Chef's PSA, host André Natera talks with Chef Casey Wall of Le Calamar in Austin. From his roots in Melbourne's vibrant food scene to the challenges of navigating U.S. kitchen culture, Casey brings raw stories, honest advice, and plenty of laughs. They cover labor costs in Australia, what the Hat system really means, the importance of consistency in cooking, and how health and wellness play a major role in long-term chef success.Whether you're a professional cook, culinary student, or someone just fascinated by life in a kitchen, this episode is a must-listen.⁠Casey Wall Instagram⁠Foods In Season⁠⁠⁠Learn about Marketscale⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to my Substack!⁠⁠⁠⁠⁠⁠Visit Chef's PSA for Books, Free eBooks, and More!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chefspsa.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop Chef's PSA Merch!⁠⁠⁠⁠⁠⁠

After a slow start to the year, the IPO market is seeing a big comeback, thanks in part to strong debuts from companies like CoreWeave (CRWV), Chime (CHYM), and Circle (CRCL). Dean Quiambao attributes this turnaround to companies having their stories together, with strong growth metrics, multiple revenue streams, and a clear path to profitability. He notes that the era of AI is also playing a significant role, with companies that can effectively implement AI into their businesses and show cost savings and margin growth likely to see continued interest from investors.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

In the latest Trial Lawyer View, Jason Lazarus sits down with digital marketing strategist Kevin Daisey to break down what personal injury law firms must understand about digital visibility in 2025 and beyond. This isn't theory—it's a roadmap. From why law firms are taking more control over their marketing, to how online reviews, SEO, and client experience all connect—you'll leave with strategies you can use immediately to sharpen your competitive edge.

Too many home service businesses rely on gut instinct when it comes to leadership performance. In this episode of Can't Stop the Growth, Chad Peterman sits down with Eddie Geller, founder of SKOR, to explore how measuring leadership behavior—not just results—can transform your team's performance and culture. They dig into the hard lessons learned from economic downturns, the power of transparency, and how to build consistency into your culture—even with field and office team divides. Whether you lead a growing HVAC, plumbing, or electrical business, this episode will challenge how you develop your managers, measure culture, and lead your people. ✅ If you want a culture where field techs and office staff are aligned and winning together, this one's for you.

How can IT and the business work better together—without sacrificing speed, security, or sanity? In this episode of Executive IT, host Evan Kiely is joined by Volker Otto, a seasoned IT executive, to explore how teams can bridge the gap between user experience and technical requirements. They dive into the rise of business relationship managers, mapping the end-user journey, balancing risk with usability, and the power of proactive communication. Whether you're in IT, operations, or leadership, this episode offers real-world insights on building stronger, more strategic partnerships across the organization.

Hiring is never just about plugging a hole. It's a strategic leadership move—and when rushed or mismanaged, it can quietly sabotage your entire practice. In Part 2 of the Hiring Series, Dana and Sandy dive deep into what happens between identifying a hiring need and getting the green light to bring someone on board. From pecking orders to prep work, leadership courage to legal compliance, they unpack everything you should have in place before you hit “post job ad.” They also share formulas and benchmarks to help you bring data—not just emotion—into your hiring decisions. Because the right people in the right seats don't just ease stress... they build your business. You'll learn how to: ✅ Calculate attrition rate and turnover cost ✅ Know when leadership is lagging—and how to step up ✅ Use team dynamics and KPIs to confirm true staffing needs ✅ Spot red flags in candidates and existing team members ✅ Make confident decisions about who to keep, who to lose, and when to act fast

In this episode of Fire Ecology Chats, Fire Ecology editor Bob Keane speaks with Mike Clarke about re-evaluating the ecological metrics that guide fire management.Full journal article can be found at https://fireecology.springeropen.com/articles/10.1186/s42408-024-00333-4

“Not all metrics are equally valuable all the time,” says @Glassnode's Dan Blackmore. Blackmore breaks down how smart traders use frameworks—not just dashboards.→ Why institutional adoption is accelerating→ How Glassnode stands out in a crowded spaceFull interview

ITB analytics expert Sam Finkel joins Geoff Mosher to to answer mailbag questions about how which metrics and analytics are the best for evaluating QBs, how Jalen Hurts' metrics compare to other NFL QBs, the best metrics to evaluate pass rushers, and the overall importance of analytics in sports. #eagles #philadelphiaeagles #flyeaglesfly #nfldraft #nfldraft2025 #jalenhurts #jalencarter #saquonbarkley #moroojomo #nolansmith #ajbrown #jalyxhunt Submit more data-driven questions for Sam at insidethebirds@gmail.com!SUBSCRIBE TO OUR PATREON CHANNEL FOR EXCLUSIVE, BONUS CONTENT: https://www.patreon.com/insidethebirds► Sign up for our newsletter! • Visit http://eepurl.com/hZU4_n► Sky Motor Cars • Visit https://www.skymotorcars.com and tell them Adam and Geoff sent you!► Stretch Zone • Visit https://www.stretchzone.com and buy your father's day gift card in time for Sunday!Follow the Hosts!► Follow our Podcast on Twitter: https://twitter.com/InsideBirds► Follow Geoff Mosher on Twitter: https://twitter.com/geoffpmosher► Follow Adam Caplan on Twitter: https://twitter.com/caplannfl► Follow Sam Finkel on Twitter: https://twitter.com/sam_finkelHow to access our FULL Podcast:APPLE: https://podcasts.apple.com/us/...SPREAKER: https://www.spreaker.com/user/...NFL insider veterans take an in-depth look that no other show can offer! Be sure to subscribe to stay up to date with the latest news, rumors, and discussions.For more, be sure to check out our official website: https://www.insidethebirds.com.

In this episode of Demand Gen Studio, we discussed an important topic for modern marketers: which B2B demand generation metrics truly matter. While some numbers may look impressive on paper, not all of them influence strategic decisions.This discussion focuses on distinguishing between vanity metrics and the KPIs that actually drive alignment between marketing, sales, and executive teams—ultimately guiding smarter business decisions.00:00 Intro00:41 Overview of Demand Gen Metrics01:18 Decision-Worthy Metrics for B2B06:25 Vanity Metrics vs. Actionable Metrics13:44 Importance of Pipeline Metrics31:06 Tools for Tracking Demand Gen Metrics38:23 Conclusion

Most people try to build discipline with willpower — and fail. In this episode, I break down how to rewire your brain, reset your dopamine, and install systems that make discipline automatic and sustainable.Here's what we cover:✅ Why Discipline Is the Meta-SkillThe foundation for progress in every area of your life✅ Understanding DopamineThe neuroscience of motivation and how to harness it✅ What Boosts Dopamine Long-TermHow to raise your baseline so hard things feel easier✅ What Gives You an Instant Dopamine SurgeTools to overcome resistance and crush procrastination on demand✅ What Depletes Your DopamineHidden drains that sabotage your energy and motivation✅ How to Do a Dopamine Detox (Monk Mode)A complete reset that installs powerful habits fast✅ 8 Behaviour Change Systems That Lock In Consistency1. James Clear's 4 Habit Laws2. Creating a Clear & Detailed Plan3. Temporal Anchoring4. Tracking, Metrics, & Gamification5. Structured Accountability6. Stakes7. Making Things Tangible8. Starting Stupidly SmallIf you're ready to stop starting over and start operating at your full potential — this one's for you.—

Luca Palmieri, author of Zero to Production in Rust and Principal Engineering Consultant at MainMatter, speaks with SE Radio host Gavin Henry about Rust in production. They discuss what production Rust means, how to get Rust code into production, specific Rust issues to think about when getting an application into production, what Rust profiles are, expected performance, telemetry options, error handling and what parts of Rust to use and avoid.  Palmieri discusses docker containers, tracing, robust Rust error handling, how performant Rust is in the real world, p50, p99, docker build techniques, project layouts, crates, speeding up Rust build times, unwrap(), panics, budgeting resources, inner development loops, the Facade Pattern, structured logging, and how to always use clippy. Brought to you by IEEE Computer Society and IEEE Software magazine.

Seven biblical metrics that will help you determine the overall health of your spiritual life. Are you following Jesus and submitting to his Lordship? Or are you just playing church?

In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by seasoned sales leader Jim Drill to discuss essential aspects of the B2B sales process, career development, and leadership. Jim shares valuable lessons from his extensive career, emphasizing the importance of understanding customer pain points, selling higher in the customer organization, and connecting solutions to concrete business metrics. Through insightful stories from his experience at companies like IBM, PTC, and beyond, Jim highlights how asking the right questions and staying curious can lead to substantial sales success. The conversation also delves into practical advice for young sellers and leaders, stressing the significance of structured training and continuous learning. Jim's anecdotes offer perspective on effectively driving urgency, building strong champions, and implementing impactful sales strategies.ADDITIONAL RESOURCESLearn more about Jim Drill:https://www.linkedin.com/in/jimdrill/Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:09] Jim's Early Career at IBM[00:05:23] Learning the Sales Process[00:07:13] The Importance of Curiosity and Learning[00:15:34] Advice for Young Sellers[00:21:15] Understanding Business Metrics[00:30:08] High-Level Sales Strategies[00:38:08] Budget Constraints and Problem Solving[00:38:43] The M and W Approach to Organizational Navigation[00:39:12] Connecting Metrics to Urgency and Champions[00:40:12] The Importance of Metrics in Sales[00:41:09] Creating Emotional Connections in Sales[00:45:51] The Power of the Champion Letter[00:56:58] The Role of Sales Leadership[01:00:31] Common Mistakes in StartupsHIGHLIGHT QUOTES"Knowledge builds confidence. Confidence turns into credibility. Credibility turns into enthusiasm. That turns into passion, and passion turns into persuasion. But the foundation is knowledge.""The urgency, lack of champions—if sellers are struggling, go back to your metrics. Where are you with your metrics?""Consultative selling is not just about providing solutions, but deeply understanding the pain points and creating value.""You can either do this, separate yourself and set yourself up for the future, or you're going to end up working for someone that did it.""Fires are going to happen. My job is to make sure the whole forest doesn't burn down."

What drives valuations—and what mistakes kill deals? M&A advisor Ted Jenkin joins Louis Diamond to share practical insights on maximizing value, understanding multiples, avoiding seller pitfalls, and the critical prep work every advisor should be doing now.

SummaryIn this conversation between Ryan Roghaar and James Atkin, lead singer of EMF, they discuss the band's journey from their beginnings in Gloucestershire to global fame with their hit "Unbelievable." He reflects on their rapid rise, the challenges of fame, and the evolution of their sound. The discussion also covers the shifting music industry landscape, including the role of touring, merchandise, and innovative strategies for success. James and Ryan go on to explore how record labels have evolved, the impact of digital metrics on touring and music discovery, and the significance of live music. They also touch on the band's legacy, lessons learned, music's role in social change, and the industry's future with new releases and tours.EMF is hitting the road for 11 dates with Spacehog and Ecce Shnak!14 June: The Ritz, San Jose CA15 June: Great American Music Hall, San Francisco CA17 June: Star Theater, Portland OR18 June: Neptune, Seattle WA20 June: Metro Music Hall, Salt Lake City UT21 June: Oriental Theater, Denver CO23 June: Crescent Ballroom, Phoenix AZ24 June: Music Box, San Diego CA26 June: The Observatory, Santa Ana CA27 June: The Regent, Los Angeles CA28 June: House of Blues, Las Vegas NVTakeawaysEMF's journey began in Gloucestershire with five school friends.The song 'Unbelievable' became a global hit, reaching number one in the US.Sampling Andrew Dice Clay's work was a stroke of luck for EMF.The band's rise to fame was rapid, requiring extensive touring and promotion.The second album 'Stigma' marked a departure from their pop sound to a more indie rock style.Ralph Jezzard played a crucial role in producing EMF's music, bridging their early and modern sound.The music industry has shifted from record sales to touring and merchandise as primary income sources.Innovative strategies like bundling concert tickets with album sales are emerging.EMF now operates as an independent entity, managing their own music and marketing. The role of record labels has diminished significantly.Metrics from platforms like Spotify drive touring decisions.The live music experience is becoming less accessible to new fans.Musicians are increasingly using their platforms for social change.Financial literacy is crucial for artists managing their income.The music industry is more competitive and metrics-driven than ever.Creativity in business is essential for success in the music industry.Chapters00:00 The Rise of EMF: From Gloucestershire to Global Fame07:07 Sampling Success: The Story Behind 'Unbelievable'14:01 Navigating Fame: The Impact of 'Unbelievable' on EMF's Career20:50 Evolution of Sound: The Transition from 'Schubert Dip' to 'Stigma'27:51 The Modern Music Landscape: Challenges and Opportunities for Artists31:49 The Evolution of Record Labels33:46 Metrics Over Music: The New Touring Landscape35:58 The Live Music Experience: A Lost Art?37:49 Keeping the Legacy Alive: The Business of Music39:51 Navigating the Music Industry: Lessons Learned42:17 The Future of Music: New Releases and Tours45:38 Music and Social Change: A New Era48:28 Reflections on a Music Career: Key TakeawaysLearn more about the band: https://emf-theband.comCredits:Hosted by Michael Smith and Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM The Carton:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feature with Zack Chmeis of Straight Method up now! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on twitter and instagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic":Shows and info:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

According to The Times, employees now face an average of nine organizational changes per year, up from two before 2020, leading to increased change fatigue. So, how can you lead a change management strategy to help reps effectively navigate these changes?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sobia Younus, the senior manager of sales learning and enablement at ApplyBoard. Thank you for joining us, Sobia. I’d love for you to tell us about yourself, your background, and your role. Sobia Younus: Sure. I really appreciate this opportunity. So I’m leading the sales learning and enablement team at ApplyBoard, a leading ed-tech platform that’s reshaping how international students access global education. So I lead a global sales enablement framework that focuses on performance process and people and my role. Spans everything from onboarding and ever boarding to performance improvement initiatives that firsthand impact the revenue. But to rewind a bit, my journey has never been linear, and I believe that’s been my strength. So while I’ve always been rooted in international education, my niche has always been B2B and B2C sales, and that helped me build a strong understanding of client behavior, market trends, and grow through meaningful engagements. I have been with ApplyBoard for almost six years. I initially joined the CX team, which gave me insight into the student journey and operations side of how applications are being processed. From there, I transitioned into the sales role where I gained the firsthand experience of navigating the field. Finally in 2021, I moved into sales enablement, and that’s where everything came together. It blended my passion for education, my CX foundation, and my love for sales performance into one purpose driven role. I think today I focus more on building scalable strategic enablement programs that build and drive revenue, empower people, and connect the dots between learning, growth and results. Personally, to me, and I really wanna share that, I believe that for me, enablement is where storytelling meets the strategy. That’s what make it so exciting, and what excites me the most about my work today is the blend of strategy and human behavior. Most importantly, understanding how people learn, they stay motivated, and how the right tool and messaging can turn a sales team into a high performing empowered force. That’s why I’m so excited to be here today because platforms like Highspot make a real difference. SS: Amazing. Well, we’re excited to have you here, and given your extensive experience in education management, I’d love to learn from you what are some of the unique challenges that reps in the industry face, and how can enablement help them navigate these challenges? SY: So that’s a very important subject. So one of the most unique aspects of international education industry is how deeply it influenced by external elements like immigration reforms, global mobility trends, and even geopolitical shifts. So unlike other industries where salespeople can rely on relatively stable products or markets, education is often at the mercy of forces beyond control. And as a result, salespeople in this space aren’t just selling a service. They’re actually navigating constant change, managing expectations, and often having to realign their strategy in real time. And a great example is what recently we saw last year, the government introduced caps on your international student permits and tightened eligibility for post-graduation work. Permits. So these changes had an immediate impact on student demand, also program selection and school preferences. So practically overnight, our sales rep has to understand the implications, shift focus away from programs that no longer align with student goals and reposition alternatives that still offered strong appeal to students. This is where enablement became mission critical. And an apply board. We don’t just see enablement as a static function. It is a real time strategic engine that basically supports business agility. So within days of those updates, our team not only delivered the sessions, so we created and rolled out sales plays and updated talk tracks and Highspot. We designed objection handling strategies on Highspot to help our. Salespeople reposition options with clarity and assurance. So in short, we didn’t just inform, we equipped, so that is important. Our goal was to turn uncertainty into clarity so that salespeople could keep on building trust and drive impact through their communication. And I believe that enablement also reinforces a culture of agility. So in industries like ours, change is inevitable. But when enablement is done right. It actually becomes a competitive advantage. SS: Amazing. And I know that at ApplyBoard, you actually switched off a previous enablement platform and moved to Highspot. What motivated you to reevaluate and change your enablement tech stack? SY: So when we initially built our enablement infrastructure at Apply board. Our primary focus was on structured learning. So naturally our, you know, tech stack leaned towards a traditional LMS. It served its objective at that time, like building, onboarding courses and track completion. But as our sales organization matured. So did the scope of our needs. So we realized that enablement couldn’t just live in siloed training modules. It had to be integrated into the daily flow of work. And our sales team needed not just learning, but relevant and up to date resources and real time support to navigate, you know, fast-paced industry changes. So in short, we needed more than an LMS. We needed a true enablement platform that could function as a CMS, a single source of truth, and I would love to call Highspot a strategic one-stop shop. So that’s what motivated our ship to Highspot. We wanted a one-stop solution where onboarding and ever boarding training and sales plays and competitive insights all could live together. A platform that doesn’t just share knowledge, but it gives. To our salespeople when they need it in a way that fits how they work. So it was a mindset shift from how do we train people to how we enable performance? And Highspot gave us the ash to just do that. SS: Change management is absolutely crucial, especially during major product or policy updates. What are some of the common pitfalls that organizations can face during change and how can they avoid them? SY: It’s a very crucial issue, and it is often underestimated and not because organizations don’t recognize its importance, but because they assume communication alone is enough. One of the most typical pitfalls is treating change as an announcement rather than a proper process. So when major product updates or you know, changes happen, especially in the industry like international education where external shifts can be sudden and high stake, simply informing teams isn’t enough. You need to enable them. So, and other pitfall that I wanna mention over here is failing to connect the why behind the change. So, if sales reps or CX teams don’t understand how an update or change a product shift ties back to their goals or the client’s goals. It usually creates resistance. Or worse disengagement. So change without clarity leads to confusion. And I always believe that change without a proper plan leads to chaos. So one more typical misstep that I wanna mention over here is not planning for reinforcement. So even when the rollout goes smoothly, but without a continuous enablement, like quick one pages or talk tracks, or life scenarios and sales place, trust me, all behavior will return. People default to what they know when things get tough, you know? But at ApplyBoard, we’ve learned this through the hard way, that effective change management start with empathy and end spend with enablement. So we ensure teams understand the work, the why, and how of every change, and we don’t stop at emails. We provide field ready tools, align managers as change champions, and use platforms like Highspot to make resources easily accessible and track the engagement, which is very important. So we all know that change is inevitable, but chaos is optional and you can do wonders if you treat enablement as a bridge between strategy and execution. SS: In your opinion, what is the strategic advantage of an enablement platform when navigating change? SY: So, in my opinion, the strategic advantage of an enablement platform during especially the time of change, is simple. It turns information into action at scale and in real time. So change, especially in the fast moving industries like international education. Often creates a gap between what the business knows and what the field needs. So product evolves, policies, they change and market fluctuates. But if your sales teams can’t access the right information at the right moment, trust me, execution suffers. So this is where an enablement platform becomes mission critical. It just centralizes the word, the why and how of change into one cohesive experience. So instead of scattered emails, you know, outdated decks or reactive training sessions, you get a single source of truth, which is updated, which is searchable, relevant, and embedded in the daily workflow. I’m so glad to say that at Highspot has given us the ability to roll out updates with precision and speed, and when major changes hit, you know, like the recent PGWP reforms, we can respond with focus sales plays, updated talk tracks, training modules, and enablement briefs in one place. We are not just informing the salespeople, we are empowering them to act immediately with clarity, with the right message. So that’s the advantage of a strong enablement platform like Highspot, that it turns change into action. It aligns teams to keep a clear narrative, gives clear visibility into what’s working, also helping you execute with assurance and stay ahead. SS: And I know Plays have been a key lever in helping your reps navigate change, such as, you know, with a recent government policy update that impacted your go-to-market strategy, how did you leverage plays to support this initiative and, and ensure global team alignment? SY: So to be very honest, Sales Plays have become one of our most powerful tools for driving clarity during moments of change. A great example, as you said, and I mentioned earlier as well, the IRCC updates last year, that significantly impacted which programs and institutions were feasible for students creating a sudden shift in our go-to market approach as well. So we knew that without quick and organized actions, this could lead to inconsistent messaging, confusion in the field and you know, lost trust with our clients as well. So we leaned heavily on sales plays and Highspot to bring structure to the chaos. So first we worked cross-functionally with the product team CX and the market expert to streamline these changes into actionable insights. So we took it this way, so we help them understand what it meant. What was changing and how it impacted our clients and the students. Then we created some tailored sales place that included updated talk tracks to help salespeople position alternatives with with clarity and empathy and segmented school lists like highlighted eligible and ineligible programs, suggested outreach. Templates and objection handling approach. Also, we did some live enablement sessions to walk them through our strategy and create some space for q and a as well. But most importantly, next steps for the salespeople. And because the sales play lived in Highspot, we could monitor. The engagement, the usage, and the adoption globally. So this gave us clear visibility into where reinforcement was needed and allowed the regional leaders to support their teams more effectively. And honestly, in moments like these sales plays are a vehicle for alignment, clarity, and assurance. They help us go from reactive to proactive insurance. Our teams aren’t just informed, but they’re ready. SS: That’s impressive. And you also implemented a Learning Tuesday initiative to drive engagement, which has helped you achieve a remarkable 91% recurring usage in Highspot. Could you share more about this practice and, and how you’re driving adoption of the platform amongst your reps? SY: So one of the most important lessons that I have learned in my enablement journey is this. If you want to build a culture of learning, don’t push your salespeople, walk in their shoes. So understand their reality, their pressures, and how they spend their day and apply aboard are salespeople are constantly engaging with clients, pitching multiple destinations, helping clients navigate multiple schools and programs. So for them to be effective, clarity is everything. And it comes from knowing your product, your destination, your message by heart. And that insight shaped our approach to drive Highspot adoption as well. So instead of just treating enablement as a checklist, we focus on making learning relevant, timely, and useful. So that’s where Learning Tuesday was born. It’s a recurring initiative, you know, to share short, impactful learning that fits easily into the flow of the week. So each Tuesday we choose a specific focus area of our sales team, whether it’s like a destination or a school or a program or any product update and build a supporting asset and a quick quiz in Highspot to provide timely, practical resource that aligned with what salespeople are actively navigating in the field. So the goal was simple. Like make learning part of their workflow, not an interruption to it, you know? And it’s very important to understand. And because we use Highspot to highlight success stories across the teams. So this approach helped us reach a 91% recurring usage rate and Highspot, because salespeople weren’t being told to learn. They chose to learn and it was because the assets and focus areas were so relevant, timely, and help them, uh, do their jobs. And I believe that and its score that enablement isn’t just about sharing information. It is about supporting people by giving them the right tools and add the right time and helping them see the difference it makes SS: Again, impressive. And as a results driven leader, what are some of the key metrics that you track to effectively drive change initiatives? SY: That’s a great point. And you know, one that really reflects how enablement has evolved as a function, especially in ApplyBoard, so early in our en enablement journey. Like many other teams, we are primarily focused on the surface level metrics, like number of views and number of assets viewed, and or how often an asset was viewed. But we quickly realized those numbers can be misleading. For instance, if two people viewed three assets a hundred times, the view count may look impressive, but it doesn’t tell you anything about who’s engaging, how many people are engaging or whether it is actually driving behavioral change. So we took a step back and asked ourselves that, what does meaningful engagement look like? What actually signals that our enablement efforts are influencing performance. So that led us to create a more focused Highspot performance, you know, engagement framework, one that actually prioritizes impact over bulk. So we started tracking. Metrics that showed the full picture of how salespeople were using and applying enablement in their work. I will share some examples, like number of unique people viewing the assets, not just the total views, monthly and weekly hours spent on Highspot, both overall and segmented by the projects. Also, the completion rates of assessments and the onboarding courses. Especially tied to the onboarding milestones and also initiatives like Learning Tuesdays. Also, engagement with the sales players and the field tools, especially during the moments of change. And when I say engagement, I mean time spent on these assets and how many people viewed the assets, and most importantly, a correlation. Between Highspot engagement and sales OKRs, like win rates or ramp-up time. So this shift actually helped us move from reactive reporting to proactive decision making. So instead of just knowing what’s being clicked or now we understand what’s actually being used. What is actually being retained and you know, what is actually impacting their performance. So it has helped us improve our, you know, Highspot approach by removing the low performing resources and focusing more on what actually helps our salespeople in the field. And I believe that an enablement metrics shouldn’t just measure activity. They should measure momentum. And when you focus on the right ones, they become a powerful lever for driving lasting change. SS: Amazing. Well, Sobia, I’m hoping you can share with me. Since implementing Highspot, what business results have you achieved and do you have any wins you can share? SY: So many. I can gladly say that. So many wins since we started using Highspot. So many wins. So we have seen some clear improvements in key sales. Performance metrics that support our business goals. While many things can influence results like market changes or team growth, but enablement has played a very important role in keeping that progress going. Like I said earlier in international education and ed tech sector, things move fast. We are always dealing with changes, immigration updates, and new information, and at the same time, we are growing quickly and bringing in people from all sorts of industries. So some with sales experience, but little international education experience and knowledge and others with the opposite. So enablement helps bridge that gap early on. This mix actually led to longer ramp up times, like longer than typically 50 to 60 days. As a new hire, they were learning about both the product and the education sector. So you know, it was taking a lot of time for them to learn all of that. But by building a structure. Role specific onboarding program within Highspot. We changed the game, our onboarding program. Now delivers destination training, platform fluency, and process enablement all in one centralized, searchable space, high sport. So as a reserve, we’ve successfully brought ramp up time just under 30 days on average. So the acceleration has had a clear impact on early client engagement and revenue readiness. Highspot just didn’t, you know, help us organize the asset. It helped us succeed. Successfully execute onboarding, scale their learning across borders, and you know, prepare salespeople to thrive in one of the most dynamic industries out there. Also, I can say this with assurance that enablement helped translate change into action, and Highspot was the strategic engine that allowed us to do that with speeds, scale and clarity. SS: Last question. If you could share one crucial lesson learned from your experience supporting teens through change, what would it be? SY: So, one very crucial and important lesson that I’ve learned is that successful change isn’t about having all the answers. It’s about creating alignment, trust, and momentum. So I’ve seen that teams respond best when they understand the why. Feel heard in the how. Can see themselves in the what’s next? So change sticks when it’s not just implemented, but truly internalized. And you know, that’s where sales enablement plays a crucial role by equipping teams with the right messaging, timely training, and actionable resources to navigate change with clarity and assurance and platform like Highspot make that happen successfully at scale. SS: Sobia, again, thank you so much for joining us. I really appreciate your insights. SY: I really appreciate that you having me here. It’s a pleasure and I truly enjoyed sharing, you know, all of the experience and learning. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

Welcome to a Poetic Tea & Trails Podcast, This week brings a slight format shake-up, but nothing drastic, don't panic!Expect stories of epic Scottish mountain runs, unexpected GI battles, and a bit of dog poop too. But it's not all a struggle! There's ice cream fueled Swaledale Marathon fun, moments of triumph, and a bit of Strava inspiration to keep us all motivated. Also, our coaches talk about how do you track your running? Miles or time on feet?So lace up, breath & believe, and we hope you enjoy episode 125 of the Tea & Trails Podcast.XMILES UK - 10% discount via the link below.https://xmiles.avln.me/c/RiwxnARvfHeRRunderwear - Use code TEATRAILS15 for 15% off your orderhttps://runderwear.avln.me/c/GPVNMgMfYfLPSHOKZ - Use code TEA102025 to receive £10 off.https://uk.shokz.com?sca_ref=7394994.MfsDQZBAeLQihiPrecision Fuel & Hydration https://visit.pfandh.com/3GKxHjUPrecision Fuel & Hydration Planner https://visit.pfandh.com/3RuP25zHarrier - Use code TEA10 for 10% off. https://harrierrunfree.co.uk/Fenixlight Limited - Use code T&T5 for 5% off your order.https://www.fenixlight.co.uk/Protein Rebel - Use code Tea15 for 15% off your first order. https://proteinrebel.com/Centurion Running - Use code TEAANDTRAILS10 to receive 10% off *Excluding Sale Items.https://centurionrunning.com/GOODR - Use code GOTEAANDTRAILS to reveive 10% off your order.https://goodr.avln.me/c/VLEmsAIZCDtmLIFE JACKET SKIN PROTECTION - Use code GOTYOURBACK for 10% off your first order.https://lifejacketskin.com/PRIMUS UK - Use code TT-PRIMUS-20 for 20& off.https://primusuk.avln.me/c/kBWmOJaEiByDContent may contain affiliate links which can help support and grow this channel at no extra cost to you. Thanks for your continued support!Brew with the Coaches - CLICK HEREKeeping Dry & Staying Warm - https://amzn.to/42JCexqFix Your Feet - https://amzn.to/3FE4nf0Running Challenges by Keri Wallace - https://amzn.to/3KGdU7eROAR - https://amzn.to/3WU7xB2NEXT LEVEL - https://amzn.to/3Hu15LrUltra Trails - https://www.ultratrails.co.uk/Greener Miles - https://greenermilesrunning.co.uk/Hannah Walsh - https://www.hannahwalsh.co.uk/Punk Panther - https://www.punkpanther.co.uk/Pen Llyn Ultra - https://penllyn.niftyentries.com

Digital transformation in ERP is one of the most pressing and misunderstood challenges facing mid-market businesses today. In this episode, we're joined by veteran consultant Tory Bjorklund, CEO of VictoriaFi, to uncover why ERP projects fail, how to avoid common traps, and what leadership must do differently to succeed.If you're a business leader, IT manager, or operations director struggling with ERP implementation, this episode speaks directly to your challenges. Tory draws on 30+ years of experience advising manufacturing and distribution companies to unpack what really drives success in manufacturing digital transformation—and it's not the software.You'll hear how failed projects often stem from poor planning and misplaced ownership, how executive teams can reclaim strategic direction, and why business process improvement must guide every technical decision. Tory also breaks down how MES and WMS systems fit into a broader transformation roadmap, and why IT vs business leadership alignment is mission-critical.We also dive into the emerging role of AI in digital transformation, especially in diagnosing stalled initiatives, monitoring project burndown, and ensuring your data tells the truth. For anyone navigating enterprise software failure rates, Tory's real-world insight provides both the diagnosis and the prescription.Whether you're stuck at 80% completion or planning your first rollout, this episode delivers the clarity, strategy, and leadership wisdom you need to move forward with confidence.Timestamps:0:00 – Intro & Tory Bjorklund's background1:05 – Who VictoriaFi serves: Mid-size companies in manufacturing & distribution2:20 – What ERP, MES, and WMS systems actually mean4:55 – Why so many digital transformation projects fail6:40 – Symptoms of struggling ERP implementations8:45 – Knowing when to pivot vs. when to persist10:10 – How AI tools can identify project failure early12:30 – Adapting digital strategies for a changing business landscape14:45 – The critical role of business leadership vs. IT16:20 – Why software alone is not a strategy18:10 – Metrics that matter: revenue per FTE and real ROI20:00 – How to connect with Tory BjorklundTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

How can modern telemetry solutions help you? While at NDC in Melbourne, Richard chatted with Liz Fong-Jones of Honeycomb about her approach to educating leadership on creating great telemetry solutions for organizations. Liz discusses the importance of being able to answer questions about reliability issues without causing problems, as opposed to relying on a dashboard for every measurement taken of the system. The conversation also delves into the culture of building reliability, where people are encouraged to fail and learn, rather than being punished when things go wrong.LinksHoneycombRecorded April 30, 2025

Mary Meeker's experience dates back to her role as a leading technology analyst at Morgan Stanley with her “Internet Trends Report”, she was in the middle of the Netscape, Amazon, and Google IPOs, and became a VC at Kleiner Perkins (2010) and then founded Bond in 2018 which has raised $5.75B to fund companies including Canva, Stripe, Plaid, Ironclad and Nextdoor to name just a few.During this episode of SaaS Talk with the Metrics, CAC and Growth discuss some of the KEY highlights of the 339-page report, Bond and Mary Meeker just released on Artificial Intelligence (AI) Trends - 2025 including:ChatGPT and Generative AI are the fastest growing technology adoption of all time - with contextExponential growth of the AI ecosystemHow Generative AI is reinventing the technology stack and economic modelsGeo-political impact of the race to AI leadershipCapital intensive nature of AI and the operating profitability realityLegacy SaaS companies or native language models applications - who will win...and whyThe Metrics Brothers go beyond legacy SaaS to discuss the AI Trends captured in the Mary Meeker - Bond report and guess what - it includes numbers and metrics!!!Full report available at: https://www.bondcap.com/report/pdf/Trends_Artificial_Intelligence.pdfSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this insightful episode of "Business Growth Talks," host Mark Hayward delves into the critical but often overlooked tool for small business success: KPIs, or Key Performance Indicators. In this discussion, Mark emphasizes the transformative power of KPIs, illustrating how they provide clarity, direction, and control for business leaders striving to make informed decisions. By understanding and effectively implementing KPIs, entrepreneurs can move beyond guesswork to drive focused growth and improve business outcomes.The episode unravels 15 practical truths about KPIs, beginning with the idea that without KPIs, business growth becomes purely speculative. Mark discusses various crucial metrics—such as revenue, profit margins, cost per customer, and retention rates—and how these indicators can serve as early warning systems for potential business pitfalls. He explains how high-growth founders often concentrate on three to five key metrics that align with their growth goals, allowing for effective prioritization and data-driven decision-making. Listeners are encouraged to make KPIs a central part of their strategic planning, thereby ensuring consistent progression and better resource allocation.Key Takeaways:KPIs as Strategic Tools: Using KPIs shifts business growth from guesswork to strategic, measurable actions, enabling better awareness and control over business outcomes.Prioritizing Key Metrics: Most successful businesses focus on a handful of essential KPIs such as profitability, customer acquisition cost, and retention rates to guide their decisions.Early Warning Signals: KPIs offer early detection of potential issues like declining lead conversions, allowing for timely interventions before problems escalate.Aligning Teams with KPIs: Whether working solo or with a team, aligning everyone's efforts around key KPIs promotes accountability and ensures cohesive action toward growth targets.KPIs Beyond Finances: Consider tracking non-financial metrics such as brand engagement and customer satisfaction to gain a holistic view of business health.Resources:Visit Business Growth Talks to sign up for Mark Hayward's newsletter for additional insights and behind-the-scenes content.For a comprehensive understanding of how KPIs can revolutionize your business strategy, listen to the full episode. Stay tuned to "Business Growth Talks" for more practical insights and expert advice to elevate your entrepreneurial journey.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

"You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” Kim Tran In this episode of Revenue Boost: A Marketing Podcast, titled Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum, Kerry Curran welcomes back Kim Tran, Head of Marketing and Business Development at Gimmal, for a deep dive into one of the most critical and overlooked challenges in modern B2B marketing: dirty, disjointed, and disconnected data. Kim shares her firsthand experience navigating data chaos, aligning stakeholders, and building the systems and skills needed to transform flawed inputs into strategic growth. From Salesforce nightmares to AI hallucinations, she reveals how smart marketers can become better data stewards and why your business outcomes depend on it. You'll learn how to: Translate data into decisions that drive pipeline, not panic Align marketing metrics with stakeholder language and executive priorities Spot cognitive biases and survivorship gaps in your analysis Lay the groundwork for accurate AI-driven insights by fixing your foundation Whether you're wrangling your CRM or trying to prove ROI in an AI world, this episode will help you take your data and your strategy from messy to meaningful.

In this episode of The Segment, we dive deep into the critical intersection of cybersecurity, resilience, and organizational strategy with the renowned Dr. Larry Ponemon, founder of the Ponemon Institute and a pioneer in privacy and security research. With over 20 years of groundbreaking studies, including the IBM Cost of a Data Breach Report and the Global Cost of Ransomware Study, Dr. Ponemon shares valuable insights into the evolving cyber threat landscape and what businesses can do to stay ahead.We also talk about: The origins and evolution of the Ponemon Institute's research.Why prevention isn't enough, emphasizing containment and resilience in cybersecurity.The rising costs of data breaches and attackers' growing focus on disrupting operational resilience.How organizations can leverage research data to secure leadership buy-in and develop effective strategies.The importance of Zero Trust frameworks in addressing modern security challenges.The role of robust leadership, strategic planning, and redundancy in enhancing resilience.The evolving responsibilities of CISOs and unifying accountability within organizations.Emerging trends like artificial intelligence and global contributions to cybersecurity innovation.Metrics for measuring the effectiveness of security controls.The Global Cost of Ransomware Report: https://www.illumio.com/resource-center/cost-of-ransomware  Listening Notes:[2:30 - 6:00] Advice for Mitigating Ransomware Risks[6:00 - 11:00] Role of Zero Trust in Security[11:00 - 16:00] Accountability in Security Strategies[16:00 - 21:00]  Research Wishlist: Metrics and Trust[21:00 - 25:00] Long-Term Industry ObservationsTune in to learn how to shift from a prevention mindset to one of resilience and adaptability in an ever-changing digital world!

In this episode of the HVAC Know It All Podcast, host Gary McCreadie continues his conversation with Tyler Nelson from Sauermann Group, an expert in refrigeration and HVAC tools. In Part 02, Tyler talks about the benefits of using wireless probes and digital manifolds over traditional methods, explaining how they help improve efficiency and reduce refrigerant loss. He shares his thoughts on the future of HVAC technology and the importance of understanding the refrigeration cycle. Tyler also touches on the significance of proper training in leak detection and offers advice for technicians looking to improve their skills. Tyler Nelson explains how he improves HVAC efficiency by using wireless probes and digital manifolds instead of traditional methods. He emphasizes the importance of understanding the refrigeration cycle and how it affects system performance. Tyler also talks about reducing refrigerant loss, staying ahead in the industry, and offering tips for technicians to improve their skills and avoid common mistakes. Throughout this episode, Tyler talks about how using wireless probes and digital manifolds helps technicians improve efficiency and reduce refrigerant loss. He explains the importance of understanding the refrigeration cycle and how it impacts system performance. Tyler also shares how staying updated with new tools and techniques can help technicians avoid mistakes and grow in the trade. Expect to Learn: How using wireless probes and digital manifolds improves HVAC work. Why understanding the refrigeration cycle is key to system performance. How reducing refrigerant loss helps save costs and boosts efficiency. Why staying updated with new tools makes you a better technician. How learning new techniques can prevent mistakes in the field. Episode Highlights: [00:33] - Intro to Tyler Nelson in Part 02 [02:18] - Benefits of Using Wireless Probes and Digital Manifolds [03:59] - Understanding the Refrigeration Cycle for Better Performance [06:02] - Exploring Wireless Probes, Vacuum Pumps, and Digital Manifolds [09:38] - The Future of HVAC: Why Some Technicians Still Prefer Manifolds Over Probes [13:32] - The Demand for Four-Port Manifolds and the Importance of Recovery and Evacuation Training [15:22] - Teasing Refrigerant Leak Detection and Understanding the Refrigeration Cycle This Episode is Kindly Sponsored by: Master: https://www.master.ca/ Cintas: https://www.cintas.com/ Supply House: https://www.supplyhouse.com/ Cool Air Products: https://www.coolairproducts.net/ Follow the Guest Tyler Nelson on: LinkedIn: https://www.linkedin.com/in/tyler-nelson-master-hvacr-9a8a981b/ Sauermann Group: https://www.linkedin.com/company/sauermann-group/ Follow the Host: LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/ Website: https://www.hvacknowitall.com Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/

Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.Five things you'll learn from this episode:1. What media intelligence is and how it strengthens PR strategy2. How to turn media monitoring into measurable business insights3. Why PR professionals must embrace data-driven storytelling4. Which metrics matter most when evaluating earned media coverage5. How Meltwater is evolving its tools to meet the needs of modern communicatorsQuotables“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney“The goal isn't more coverage — it's the right coverage that moves the needle.” — @ChrisHackney“You can't manage what you don't measure. And that includes reputation.” — @JasonMudd9“Media monitoring tools have evolved. It's time PR pros evolved with them.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Chris HackneyOur episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.Guest's contact info and resources:Chris Hackney on LinkedInMeltwater website10 steps to prepare your company for crisisAdditional Resources:Understanding the differences of PR monitoring, measurement, and evaluationSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

The Data Stack Show is a weekly podcast powered by RudderStack, customer data infrastructure that enables you to deliver real-time customer event data everywhere it's needed to power smarter decisions and better customer experiences. Each week, we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

What if excellence wasn't in the spreadsheet—but in your next five minutes?In this powerful episode of the Multifamily Collective, Mike Brewer redefines what it means to lead with excellence in property management. Inspired by Tom Peters, Mike reminds us: excellence isn't about NOI, occupancy, or rent growth—it's about how you show up.It's in:A hallway conversation without distractionYour calm during a crisisThe way you treat a vendor, resident, or investor going through something realYour presence when a teammate needs you mostMicro-moments are where culture is built. And real leadership lives in those moments.Stop chasing excellence in metrics alone. Start cultivating it in your daily interactions—because when you lead with humanity, the numbers will follow.If this resonates, Like, Subscribe, and share it with someone who needs to hear: your next five minutes matter.

This episode is brought to you by https://www.ElevateOS.com—the only all-in-one community operating system.ElevateOS transforms property management by combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app.It uniquely integrates access control, intercoms, package lockers, and thermostats, reducing app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and discover how they can help you enhance your operations.In this conversation, Mike Brewer interviews Clark Ebert about the upcoming Apartmentalize event. They discuss the extensive planning and execution involved in creating educational programs, metrics for success, engagement strategies for attendees, and the impact of technology on the multifamily industry. They also touch on the importance of mentorship and leadership in the industry and the exciting keynote speakers lined up for the event.Takeaways:-Clark Ebert has been planning Apartmentalize for 11 years.-The event includes a rigorous selection process for educational proposals.-Metrics for success go beyond attendance numbers.-Engagement strategies are crucial for first-time attendees.-Keynote speakers include Jay Shetty and Simone Biles.-Technology is reshaping the multifamily industry.-Centralization is becoming a common practice in property management.-Feedback from attendees is collected to improve future events.-Creating collision points for networking is essential.-Mentorship plays a significant role in leadership development.

The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environments, emphasizing the need for marketers to align their efforts with business outcomes rather than vanity metrics. Transition from traditional SEO to future-focused, AI-driven strategiesImportance of relevance and intent in content creationChallenges of aligning marketing metrics with business goalsBuilding brand visibility in AI conversations and search everywhere optimizationEducating leadership and adapting marketing roles to evolving expectationsTime Stamps01:10 - Difference between content creators and business-focused marketers04:30 - Introduction to future-focused SEO10:15 - Shift from inbound marketing to AI-driven discoverability18:45 - Importance of relevance in AI conversations25:00 - Defining and targeting search intent32:20 - Redefining quality vs quantity in content40:00 - Metrics that matter in the AI era50:10 - Educating leadership on new marketing KPIs58:00 - Final thoughts on the evolving role of marketers Main TakeawaysMarketers must shift from keyword targeting to intent targeting to stay relevant in AI-driven search.Vanity metrics like likes and traffic are less meaningful than customer acquisition and revenue impact.Marketing success now depends on educating leadership and aligning content with business outcomes.Subscribe and share this episode to help others navigate the future of SEO and marketing.  A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode I dive into the often overlooked topic of founder-led sales. I discuss the common struggle many business owners face in handling various roles, especially holding onto the sales process for too long. I highlight the importance of delegating parts of the sales process, such as discovery calls and lead generation, to create a more scalable and efficient sales machine. I emphasize the need for documented, repeatable processes, clear client qualification guidelines, and the use of enablement materials. Additionally, I provide actionable insights on setting achievable sales goals, tracking key metrics through a CRM, and gradually transitioning to a role of sales coach while hiring sales reps. This episode is filled with practical advice to help you refine your sales strategy and overcome the bottlenecks that hinder your business growth.   What You'll hear in this episode: [00:45] The Importance of Sales in Business [01:20] Challenges of Founder-Led Sales [02:10] Outsourcing and Delegating Sales Processes [04:45] Creating a Scalable Sales Machine [07:00] Setting Sales Goals and Metrics [08:45] Transitioning Out of the Sales Process [11:05] Leveraging Technology and Personal Touch in Sales [12:55] Incentives and Forecasting for Sales Teams   If you like this episode, check out: Increase Your Earnings Without the Sales Struggle Sales Conversations That Convert with Nikki Rausch Stop Waiting and Start Scaling with Sam Vander Wielen   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

More data this week on YouTube's move to the big screen. Ad attention metrics are spread throughout the day. Cable TV networks are downsizing and more.

Welcome back to Stories From the River, where Charlie Malouf continues his conversation with Bradley Sullivan, the General Manager of the award-winning Albemarle Aces, for an in-depth discussion on leadership, motivation, and what it takes to build a high-performing retail team at Broad River Retail. Against the energetic backdrop of the Charlotte Motor Speedway, Bradley shares how his obsession with performance metrics, consistency in routines, and a deep investment in the growth of his Memory Makers have been the driving forces behind his team's repeated successes, including multiple top store awards and coveted cheeseburger trophies for sleep sales excellence. He highlights the importance of embodying the business, emphasizing the motto "be the business," and fostering a culture that values both results and personal connections. Bradley delves into the unique culture of the Albemarle Aces, describing it through the metaphor of poker—where patience, strategy, and embracing the hand you're dealt are essential to winning. He reflects on meaningful moments, like witnessing Memory Makers achieve personal financial milestones and seeing them feel at home in the store's nurturing environment. Motivated by the desire to create a legacy of excellence, Bradley stresses the importance of passionate leadership, the impact of teaching others to surpass their own expectations, and a love for "playing the game." The episode wraps up with Bradley sharing personal anecdotes about family, literature, and the comeback journey that's defined his return to Broad River, leaving listeners inspired to lead with heart and a competitive spirit. Additional resources: The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities by Patrick Lencioni - https://www.amazon.com/Motive-Leaders-Abdicate-Important-Responsibilities/dp/1119600456   The Outsiders by S.E. Hinton - https://www.amazon.com/Outsiders-S-Hinton/dp/014240733X   The Count of Monte Cristo by Alexandre Dumas - https://www.amazon.com/Count-Monte-Cristo-Wordsworth-Classics/dp/1853267333   Marry the Process, Divorce the Outcome: Lessons on Success with Keith Jones - https://youtu.be/z3autMe8m3Y   Broad River's Original Purpose Summit, Purpose 8:28 (held on 8.28.2019) - https://www.purpose828.com    Watch this episode YouTube:  https://youtu.be/4qfkK_n6mD4  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail

Downloads are the most unreliable metric for measuring a podcast's true success. The problem? Most podcasters still rely solely on them to decide if their show is “working.” In this episode, find out why the podcasting metrics that matter most aren't the ones at the top of your dashboard, and learn to decode what these five key data points say about your show's growth. If you're ready to make sense of your numbers and finally build a show that grows (without guessing and without wasting time on tracking the wrong metrics) hit play and let's dive in.0:07 – Why Downloads Are the Most Misleading Metric for Your Show1:14 – The 3 Hidden Data Points That Actually Reveal Podcast Growth5:09 – How to Instantly Tell If Your Content Holds Attention13:26 – What Your Listeners Are Silently Telling You (If You Know How to Listen)16:10 – How to Know if Your Episodes Actually Matter to Your AudienceOther Episodes You'll Love:How Do You Make Listeners Stay Longer? (and Why It Matters)4 Key Signs Your Podcast Is Making an ImpactSupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.In today's episode, we go through some surprising housing inventory statistics. Plus, Robbie sits down with Partners Credit's Tracey King for a chat about the evolving conversation around credit costs, what lenders should understand about FICO's role, and how early credit data signals provide a valuable lens into future market activity. And we close with a look at the latest from President Trump's trade war.Today's episode is sponsored by CreditXpert—the credit optimization platform that helps today's top mortgage originators and more than 60,000 mortgage professionals qualify more applicants, make more competitive offers, reduce LLPA premiums and close more loans. Download your free copy of the credit optimization playbook today at creditxpert.com/chrisman. 

This week on The Product Experience, we revisit a great conversation with Todd Green, now President of King – the studio behind Candy Crush. Todd shares how he thinks about building products that are not only globally successful but enduringly fun. Todd takes us behind the curtain on what it really takes to build for mass audiences, create fun at scale, and grow empowered product teams.Key takeawaysFun can't be optimised: Building successful games (or products) requires capturing something visceral. Metrics help, but “fun” starts as a feeling, not a number.Audience motivation matters more than demographics: Instead of targeting by age or gender, King focuses on why people play – whether it's for calm, connection or challenge.Legacy products need product management too: The real work starts when a product survives beyond launch. King invests heavily in balancing new features with legacy complexity.Good product leaders own the business: At King, product leads (executive producers) are responsible for P&L – it's a full-stack role across delivery, team, and outcomes.Sharing insights is a team sport: King has full-time roles and informal networks dedicated to transferring learning between game teams.Ethical responsibility is core: King prioritises player wellbeing and long-term satisfaction – not just engagement – as a business principle.Building great managers is a product in itself: Todd sees first-line manager development as one of his top priorities for sustaining culture and performance.Key chapters  00:00 – Intro and Todd's promotion 01:40 – Todd's media roots and time at Fremantle 06:15 – Digital bibles and global format sharing 10:50 – Lessons from the Susan Boyle YouTube moment 13:40 – Shifting to King and the discovery of fun 18:30 – Motivations beyond boredom 22:45 – Building for a massive, diverse audience 26:40 – The product structure at King 30:10 – Keeping Candy Crush fresh after years at the top 35:05 – When to launch a new game 38:50 – Ethics and responsibility in game design 42:20 – Why qual and quant both matter 45:10 – How King shares knowledge across teams 48:00 – The hiring landscape and talent challenges 51:00 – Growing new managers and inclusive leadership 54:10 – Closing thoughts and Todd's reflectionsOur HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Before you spend a dime on advertising—or hire a marketing agency—you need to answer one foundational question: Who exactly are you trying to reach?  In this episode of the Machine Shop MBA series, Nick, Mike, and Paul sit down with Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, to break down the strategy behind smart marketing for job shops. Joe makes one thing clear from the jump: marketing isn't just sales turned up louder. Instead, it's about building trust before the buying conversation even starts. That means identifying your ideal customer profile (ICP), understanding their pain points, and crafting messages that speak directly to them—so when they're triggered to buy, they already know who you are. The conversation dives into the practical side of marketing strategy: defining your total addressable market, publishing your ICP, understanding buyer personas, and turning a few high-quality content pieces into lead-generating machines. Joe also shares real-world tips for measuring ROI, why your content distribution matters more than volume, and how even a 10-person shop can build a consistent, credible marketing engine. Whether you're starting your marketing journey or rethinking your current efforts, this episode gives you the roadmap to go from aimless activity to strategic growth. Stop being invisible—and start being the shop your best-fit customers call first. Segments (0:37) Grow your top and bottom line with CLA (2:50) Capturing demand vs. creating demand: Where shops go wrong (5:40) Defining and scoring ideal customers by fit and behavior (7:24) Why publishing your ideal client criteria helps filter leads (8:57) Step #1: Sizing your market realistically (13:00) “Riches are in the niches”: How tight positioning builds credibility (16:52) ICP vs. persona: company fit vs. human influencers (20:08) Foundational marketing steps to complete before execution (26:27) Moving from research to messaging: Strategy before tactics (30:15) Stay tuned: Top Shops 2025 registration coming soon (31:30) Playing the long game: Becoming next in line when a vendor fails (33:44) Content campaign thinking: Repurposing and repeating your core message (39:20) How to position your machine shop online (i.e. equipment list) (43:27) Bad blogs and lorem ipsum: When marketing is clearly an afterthought (44:43) Diving intro distribution—How to make content work for sales enablement (47:22) How do I know if it's working? Metrics that matter. (50:10) The real role of marketing vs. sales (54:17) The shift from reactive to proactive: Marketing as a strategic function (58:57) Closing thoughts: Play the long game, be specific, stay consistent (1:03:57) Bonus question: The importance of personal branding vs. company branding (1:08:05) Why you need to listen to the Lights Out Podcast  Resources mentioned on this episode The Tech Stack Advantage The Manufacturing Marketer podcast Building a StoryBrand Obviously Awesome New Sales. Simplified.  Joe@Gorilla76.com The Manufacturing Culture Podcast Rapidfire Manufacturing  Next Gen MFG Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

On this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that truly matter. They dive into what retention really means, why your intro offer may be holding you back, and how simple tweaks to your tracking could unlock hidden revenue. If you've ever felt buried under admin or unsure which metrics actually move the needle, this episode will bring the clarity you need to make confident, data-informed decisions that grow your Pilates studio.Connect on IG @pipelinesolutionscowww.pipeline-solutions.co/Got a question for Seran? Add it here

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It's not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account. Ashley shares what she's learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point. What You'll Learn: Why tracking the right numbers matters more than chasing sales The difference between lagging and leading indicators The key metrics every retail scorecard should include: Average Order Value Conversion Rate Traffic Goals Inventory Aging + On Order How to empower your team by sharing the scoreboard What business owners can learn from coaching a sports team   Traction: Gino Wickman Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Gary Lipovetsky breaks down the three core motivations behind why people become creators—passion, independence, or the pursuit of wealth—and how understanding your "bucket" defines the strategy needed for success. Learn how setting clear goals shapes content direction, why building 300 posts matters more than obsessing over early metrics, and how creator income can become more stable than a 9-to-5 through diversified revenue streams like brand deals, subscriptions, and products. This episode reveals the hidden mental and financial benchmarks that help creators transition from side hustle to full-time—and why early consistency beats chasing viral hits.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/ZJRYFJ_0kKQ Apple: https://podcasts.apple.com/us/podcast/gary-lipovetsky-creator-economy-influencer-expert-how/id1484783544 Spotify: https://open.spotify.com/episode/3vzPVN7zQWeG6D7i3pydc3 ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.