Cold Pressed Truth

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Charlie Wettlaufer is a 2nd generation co-owner of Goodnature Products, Inc., the world leader in cold-pressed juice equipment. In this juice business podcast, Charlie has conversations with juice industry professionals about managing and growing juice companies.

Charlie Wettlaufer


    • Jul 1, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 1h 32m AVG DURATION
    • 10 EPISODES


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    Latest episodes from Cold Pressed Truth

    Starting a Juice Business - the Four Basic Business Models

    Play Episode Listen Later Jul 1, 2022 15:16


    Thinking about starting a commercial cold pressed juice business? Here are the four basic business models! Choose your path... Watch on YouTube: https://www.youtube.com/watch?v=bt-NklV_6SM Download the PDF juice business design layouts: https://www.goodnature.com/juice-business-design-layouts/

    JuiceCo LG Founder Katelin Slifer- Cold Pressed Truth Podcast #9

    Play Episode Listen Later Feb 2, 2022 56:37


    Cold Pressed Truth - Juice Business Podcast Katelin Slifer, Founder of JuiceCo LG   In this episode of the podcast, Katelin and Charlie discuss starting a business, not taking money from investors, growing while raising a family, managing juice production, and more. See behind the scenes at JuiceCo LG: https://www.instagram.com/tv/CHbDvUDpfgk/   All episodes also available on Apple Podcasts and other podcast platforms. Just search for Cold Pressed Truth.   Follow JuiceCo LG: https://www.instagram.com/juicecolg/ Katelin: https://www.instagram.com/katelinslifer/ Charlie: https://www.instagram.com/cwjuice/ Goodnature: https://www.instagram.com/goodnaturepro/ Brought to you by Goodnature - https://goodnature.com Don't miss the next JuiceCon - https://juicecon.co

    Southern Pressed Juicery Founder Olivia Esquivel - Cold Pressed Truth Podcast #8

    Play Episode Listen Later Jul 18, 2021 103:45


    Cold Pressed Truth - Juice Business Podcast Olivia Esquivel, Founder of Southern Pressed Juicery and Wildcrafted Adaptogens In this episode of the podcast, Olivia goes into all thing entrepreneurship. Starting a business, how to not be scared of failure, getting attention in local media, running a profitable BOGO program, and more.   Video version available on YouTube. Just search for Cold Pressed Truth!   Follow Olivia: https://www.instagram.com/oliviaesquivel_/?hl=en Southern Pressed Juicery: https://www.instagram.com/southernpressedjuicery/?hl=en Charlie: https://www.instagram.com/cwjuice/?hl=en Goodnature: https://www.instagram.com/goodnaturepro/?hl=en   Brought to you by Goodnature - https://goodnature.com Don't miss the next JuiceCon - https://juicecon.co

    Juice Press Founder Marcus Antebi - Cold Pressed Truth Podcast #7

    Play Episode Listen Later Feb 13, 2020 132:02


    In 2009 Marcus started Juice Press, a juice bar that has now grown to over 40 locations and is known as one of the best juice brands in the world. In this podcast Marcus goes in depth about the difficulties in growing a retail juice business including hiring staff, developing a business plan, educating consumers, reducing waste, and more... Video version available on YouTube under the channel Charlie Wettlaufer.

    Sol-ti Founder Ryne O'Donnell - Cold Pressed Truth Podcast #6

    Play Episode Listen Later Sep 20, 2019 108:56


    Ryne O'Donnell has grown his organic beverage brand, Sol-ti to thousands of stores since it's inception in 2014. It wasn't always easy, and Ryne opens up about the struggles. Ryne has been eating living foods only for several years, and spends most of his time on his organic farm in Costa Rica. A unique individual! Available on YouTube on the channel Charlie Wettlaufer.  

    HPP and Food Safety Expert Joyce Longfield - Cold Pressed Truth Podcast #5

    Play Episode Listen Later May 22, 2019 117:36


    Joyce has been an integral part of the cold-pressed juice industry in the way of working with companies on how to safely process their juice with HPP for distribution. She is an expert of food safety, and recently has been working with the Juice Task Force, an organization set up to help guide the government on juice HACCP and safety.

    JK Juices Founders Jordan Rosendale and Lauren Mattice - Cold Pressed Truth Podcast #4

    Play Episode Listen Later Apr 13, 2019 114:11


    Jordan Rosendale and Lauren Mattice own and operate JK Juices in Findlay Ohio, a town of about 50,000 people. Jordan started making juice in the back of a popcorn shop when she was 17, then opened a juice truck, then finally a brick and mortar juice bar that is the JK Juices today. They did it all on their own on a shoestring budget, and have grown organically without any outside funding. Video version available on Charlie Wettlaufer's YouTube channel.

    JRINK and Apothekary Founder Shizu Okusa - Cold Pressed Truth #3

    Play Episode Listen Later Mar 6, 2019 113:45


    Shizu Okusa is the founder and CEO of Wellthy & Co., JRINK, Apothekary, and Canteen, a new software suite to manage inventory and order fulfillment for a juice company. We spoke in depth about online advertising and marketing, fulfilling online orders, raising money for a juice startup, and more. Join the Goodnature family at https://goodnature.com .

    Ruby Jean's Juicery Founder Chris Goode - Cold Pressed Truth Podcast #2

    Play Episode Listen Later Jan 3, 2019 78:13


    Chris Goode is the founder and CEO of Ruby Jean's Juicery in Kansas City, and has been working hard at teaching people in his area about proper nutrition and living a long and fruitful life.We discuss the struggles of being a new entrepreneur, how to start a juice business, and how to have a good message behind your brand. With Chris being on day 28 of a 31 day juice cleanse we also discuss how he prepared for the fast and how to stay motivated.   Brought to you by Goodnature: https://www.goodnature.com

    Juice Business Consultant Ari Sexner - Cold Pressed Truth Podcast #1

    Play Episode Listen Later Dec 13, 2018 88:14


    Ari Sexner is a chef by trade and a full time juice business consultant, and is now an author of a new juicing book the Juicing Companion. In this first episode we discuss formulating a new menu for a juice business, dealing with the health department, current juice regulations, Ari's background as a chef, and many other topics. The episode is about an hour and a half long with a lot of good take-a-ways. Want to discuss this episode or ask questions to Ari or me? Head over the Goodnature Community at community.goodnature.com and join in the discussion. See you there! Join the Goodnature family at https://goodnature.com .

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