Curse Of The Marketer

The Yankees were everything when I was a kid, even though they weren’t winning much. This is a story about the power of sports and a chance meeting with a broadcast legend.

I’ve had a chance to record a few of my older relatives telling stories and I’m realizing how much it means to have captured this. Hug your friends and family and ask them to tell you a story. Be present, but hit record on your phone too!

Why record an audiobook? On this episode I share my motivation for doing the audiobook, some of the previous experiences I had dabbling in audio that inspired me and you'll hear an excerpt that features one of my favorite examples of a B2B collaboration. Special thanks to Kenny at Elephant Audiobooks for producing this part of the project. I highly recommend working with him if you decide to record an audiobook or know someone who is. You can find links to my full audiobook here: CollaborationIsKing.com

In this episode we talk about the Collaboration is King show and book launch party and the importance of tracking 'your' metrics. https://collaborationisking.com

It's release day for Collaboration is King and it was almost perfect....

Launching my book, Collaboration is King, tomorrow and I've got all the feels

I've found it really helps to keep one book close, and to refer back to it often, when working through a creative endeavour. Currently mine is The Icarus Deception by Seth Godin.

My thoughts on Chef Christina Tosi and the power of a seemingly unconnected ingredient.

As traditional advertising slows, brand partnerships that enhance brand experiences will speed up.

I'm totally in a zone when I'm in the dance class at my gym. I forget everything else I have going on and it's a great feeling. Where does that kind of flow state show up in your life?

What does Chef Grant Achatz and Seth Godin have in common? Another bit of inspiration from Chef's Table.

Let's talk about the new Star Wars film and the power of brand collaboration, in particular the latest promotion between Denny's x Topps x No Kid Hungry x Star Wars.

What would this look like if it were easy? A few takeaways from my recent experience with the Titus Kinimaka Hawaiian School of Surfing in Hanalei, Kauai.

Seeking and finding your owm unqiue style with artist and musical Kyle Mosher. @thekylemosher

Unexpected lessons from chefs.

Are you on board with Alexa, other voice assistants and connected or "smart" devices in your home? Next year 56 million of these units are projected to be sold.

Small steps, big impact and the amazing doc Jim & Andy. In the words of Jim Carey, "when you compromise and fail it hurts even more than failing at what you love."

Q&A with SVP, Development at George Washington's Mount Vernon Joe Bondi.

Notorious B.I.G, Bezos, first principles and beginners mind.

Today I chat with my friend Dan Radin, host of the Drum Showroom podcast and a veteran product development and marketing exec. Dan recently left his gig at Harman (Samsung) to launch his own startup.

The value of pulling references from unexpected places.

What is resistance? Why is it difficult to share your work with friends, family and strangers? Thanks to a nudge from my last guests I finally shared this podcast on social media.

Taylor Scott is a veteran hospitality executive (Disney, Wynn, etc.) and the author of Ballgames to Boardrooms. We're testing a format that focuses on three areas: values, beliefs and strategies.

What it the podcast focused on asking every guest (marketers/creators) to address these same 3 themes: What are the beliefs, values & strategies you've relied on to be successful and feel fulfilled?

Do you think we don't need your art, or are you too afraid to produce it?

What will be in the 'creators cannon' - the most important ideas, theories and concepts all artists and marketers need to know or adopt?

One hit wonders and the power of why for personal development.

Have you ever experienced imposter syndrome? Austin Kleon's book Steal Like An Artist offers a helpful lens to get past this feeling. Also check out the film Everything is a Remix by Kirby Ferguson.

We want creative freedom but why do we also need restrains?

Cursed marketers are inherently curious and strategic. But most also want to get their hands dirty creating. At the same time, their high standards can lead to paralysis. I find prototyping can help.

Curse Of The Marketer: Just Get Started