Podcast appearances and mentions of Seth Godin

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Latest podcast episodes about Seth Godin

The Tim Ferriss Show
#541: Eric Schmidt — The Promises and Perils of AI, The Future of Warfare, Profound Revolutions on the Horizon, and Exploring The Meaning of Life

The Tim Ferriss Show

Play Episode Listen Later Oct 26, 2021 94:57


Eric Schmidt — The Promises and Perils of AI, The Future of Warfare, Profound Revolutions on the Horizon, and Exploring The Meaning of Life | Brought to you by ShipStation shipping software, ButcherBox premium meats delivered to your door, and Pique Tea premium tea crystals (pu'er, etc.). More on all three below.Eric Schmidt (@ericschmidt) is a technologist, entrepreneur, and philanthropist. He joined Google in 2001, helping the company grow from a Silicon Valley startup to a global technological leader. He served as chief executive officer and chairman from 2001 to 2011 and as executive chairman and technical advisor thereafter. Under his leadership, Google dramatically scaled its infrastructure and diversified its product offerings while maintaining a culture of innovation. In 2017, he co-founded Schmidt Futures, a philanthropic initiative that bets early on exceptional people making the world better.He serves as chair of the Broad Institute and formerly served as chair of the National Security Commission on Artificial Intelligence. He is the host of Reimagine with Eric Schmidt, a podcast exploring how society can build a brighter future after the COVID-19 pandemic. With co-authors Henry A. Kissinger and Daniel Huttenlocher, Eric has a new book out titled The Age of AI: And Our Human Future.Please enjoy!This episode is brought to you by ButcherBox! ButcherBox makes it easy for you to get high-quality, humanely raised meat that you can trust. They deliver delicious, 100% grass-fed, grass-finished beef; free-range organic chicken; heritage-breed pork, and wild-caught seafood directly to your door.Skip the lines for your Thanksgiving turkey. This holiday, ButcherBox is proud to give new members a free turkey. Go to ButcherBox.com/Tim to receive a free 10–14 pound turkey in your first box.*This episode is also brought to you by Pique Tea! I first learned about Pique through my friends Dr. Peter Attia and Kevin Rose, and now Pique's fermented pu'er tea crystals have become my daily go-to. I often kickstart my mornings with their Pu'er Green Tea and Pu'er Black Tea, and I alternate between the two. Their crystals are cold-extracted, using only wild-harvested leaves from 250-year-old tea trees. Plus, they triple toxin screen for heavy metals, pesticides, and toxic mold—contaminants commonly found in tea. I also use the crystals for iced tea, which saves a ton of time and hassle.Pique is offering 15% off of their pu'er teas, exclusively to my listeners. Simply visit PiqueTea.com/Tim, and the discount will be automatically applied. They also offer a 30-day satisfaction guarantee, so your purchase is completely risk free. Just go to PiqueTea.com/Tim to learn more.*This episode is also brought to you by ShipStation. Do you sell stuff online? Then you know what a pain the shipping process is. ShipStation was created to make your life easier. Whether you're selling on eBay, Amazon, Shopify, or over 100 other popular selling channels, ShipStation lets you access all of your orders from one simple dashboard, and it works with all of the major shipping carriers, locally and globally, including FedEx, UPS, and USPS. Tim Ferriss Show listeners get to try ShipStation free for 60 days by using promo code TIM. There's no risk, and you can start your free trial without even entering your credit card info. Just visit ShipStation.com, click on the microphone at the top of the homepage, and type in TIM!If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!*For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Doing What Works
Is what you're doing really so risky?

Doing What Works

Play Episode Listen Later Oct 25, 2021 39:50


What if there was a switch you could flip that would make you less afraid? What if you just need more information to help you assess the risks you take? Can you know too much? We don't pretend to have the answers in this edition of Doing What Works, but we'll help you ask the right questions -- like whether the stories you tell yourself make you more or less afraid.Here are your show notes…“An anecdote is not evidence,” Seth Godin says [https://seths.blog/2021/10/life-by-anecdote/]. “But we often treat it that way.”Happy City [https://www.amazon.com/Happy-City-Transforming-Through-Design/dp/0374168237], by Charles Montgomery, is about “transforming our lives through urban design.”Don't read I'll Be Gone in the Dark [https://www.amazon.com/Ill-Be-Gone-Dark-Obsessive/dp/0062319787] in the dark!Do you wonder how many crimes are being committed in your neighborhood? There's an app for that [https://apps.apple.com/us/app/crime-and-place-the-crime-app/id1045488584].Warren Buffett says you can always tell someone to go to hell tomorrow [https://www.cnbc.com/2020/01/09/billionaire-warren-buffett-shares-indispensable-life-advice-he-learned-more-than-40-years-ago.html].Dan Ariely's book, The Honest Truth About Dishonesty [https://www.amazon.com/Honest-Truth-About-Dishonesty-Everyone-Especially/dp/0062183613], describes the Simple Model of Rational Crime.

The Smart Marketer Podcast
Ep. 76, Molly Pittman On Seth Godin, Partnering With Kajabi, Giving Back, and A 4.5 Day Workweek!

The Smart Marketer Podcast

Play Episode Listen Later Oct 25, 2021 20:07


Molly is BACK, and you'll hear why she's been a little quiet lately… in short, she's been ROCKING IT in real life! Listen in to get up to speed: We like to think of this as a ‘Stay In The Loop' episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more. Plus, Molly is beautifully transparent about the hard stuff that she and John Grimshaw have also been navigating. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Seth Godin, “The OG”, https://www.sethgodin.com/. Smart Marketer, Start Here: https://smartmarketer.com/ Ad World Conference, https://adworldconference.com/ This Is Kajabi, https://kajabi.com/.

Breakfast With Champions
Episode 272 with Ramon Ray interviewing Seth Godin

Breakfast With Champions

Play Episode Listen Later Oct 25, 2021 60:55


Thank you for joining us on Breakfast With Champions! Today we hear from Ramon Ray interviewing Seth Godin! Seth Godin is an Entrepreneur, Speaker, Author of 20 best-selling books, working on effective marketing, leadership and changing everything!    

The EntreLeadership Podcast
Avoid Failure by Following These Marketing Principles with Seth Godin

The EntreLeadership Podcast

Play Episode Listen Later Oct 25, 2021 45:44


Did you know one of the top questions we get asked week after week centers around how to scale a business? Everyone wants to increase their opportunities, leads and revenue—and marketing is a great solution to that problem. But where do we start? In this episode of The EntreLeadership Podcast, we sit down with bestselling author Seth Godin as he breaks down the difference between direct marketing and brand marketing and which one your business should invest in. Then in our second segment, George Kamel talks to two of Ramsey Solutions' top marketing leaders, Jen Sievertsen and Trey Sheneman. They give you some tactical tips for how you can apply brand and direct marketing in your business right now.   The EntreLeadership Podcast Books by Seth Godin Akimbo: A Podcast from Seth Godin RamseySolutions.com The Fine Print with George Kamel Learn More About EntreLeadership Coaching Download the EntreLeader's Guide to Hiring Schedule a Call With Tim, Our Producer   Learn more about the offers from our EntreLeadership partners: BELAY  |  Gravy  |  Hite Digital | NetSuite

The Tim Ferriss Show
#540: Noah Feldman on Hyper-Productivity, Learning 10+ Languages, DAOs, Using History to Become a Futurist, Crypto Constitutions, State Building, and The Supreme Court of Facebook

The Tim Ferriss Show

Play Episode Listen Later Oct 21, 2021 167:40


Noah Feldman on Hyper-Productivity, Learning 10+ Languages, DAOs, Using History to Become a Futurist, Crypto Constitutions, State Building, and The Supreme Court of Facebook | Brought to you by Eight Sleep's Pod Pro Cover sleeping solution for dynamic cooling and heating, Athletic Greens all-in-one nutritional supplement, and Headspace easy-to-use app with guided meditations. More on all three below.Noah Feldman (@NoahRFeldman) is a Harvard professor, ethical philosopher and advisor, public intellectual, religious scholar and historian, and author of 10 books, including his latest, The Broken Constitution: Lincoln, Slavery, and the Refounding of America.Noah is the founder of Ethical Compass, which helps clients like Facebook and eBay improve ethical decision-making by creating and implementing new governance solutions. Noah conceived and designed the Facebook Oversight Board and continues to advise Facebook on ethics and governance issues.Feldman is host of the Deep Background podcast, a policy and public affairs columnist for Bloomberg Opinion, and a former contributing writer for The New York Times. He served as senior constitutional advisor to the Coalition Provisional Authority in Iraq and subsequently advised members of the Iraqi Governing Council on the drafting of Iraq's interim constitution.He earned his AB summa cum laude from Harvard, finishing first in his class. Selected as a Rhodes Scholar, he earned a DPhil from Oxford University, writing his dissertation on Aristotle's Ethics. He received his JD from Yale Law School and clerked for Justice David Souter of the US Supreme Court.He is the author of 10 books, including Divided by God: America's Church-State Problem — and What We Should Do About It, What We Owe Iraq: War and the Ethics of Nation Building, Cool War: The United States, China, and the Future of Global Competition, Scorpions: The Battles and Triumphs of FDR's Great Supreme Court Justices, and The Three Lives of James Madison: Genius, Partisan, President.Please enjoy!This episode is brought to you by Eight Sleep! Eight Sleep's Pod Pro Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Pro Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.And now, my dear listeners—that's you—can get $250 off the Pod Pro Cover. Simply go to EightSleep.com/Tim or use code TIM. *This episode is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and five free travel packs) with your first subscription purchase! That's up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*This episode is also brought to you by Headspace! Headspace is your daily dose of mindfulness in the form of guided meditations in an easy-to-use app. Whatever the situation, Headspace can help you feel better. Overwhelmed? Headspace has a 3-minute SOS meditation for you. Need some help falling asleep? Headspace has wind-down sessions their members swear by. And for parents, Headspace even has morning meditations you can do with your kids. Headspace's approach to mindfulness can reduce stress, improve sleep, boost focus, and increase your overall sense of well-being.Go to Headspace.com/Tim for a FREE one-month trial with access to Headspace's full library of meditations for every situation.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Growth Amplifiers
Sharpen your Message & Make your Words Matter - Podcast

Growth Amplifiers

Play Episode Listen Later Oct 21, 2021 31:50


Seeking more ways to Amplify Your Business? Take our free Amplified Assessment to see how your business stacks up and receive tips to improve your score at: https://growthamplifiers.com/amplified Joel Schwartzberg is a leadership communications coach whose clients include American Express, Blue Cross Blue Shield, State Farm Insurance, the Brennan Center for Justice, and Comedy Central. He is the senior director of strategic and executive communications for a major national nonprofit and previously held senior-level communication and editorial positions with Time Inc., PBS, and Nickelodeon. Schwartzberg's articles on effective communication have appeared in Fast Company, Harvard Business Review, and Toastmaster magazine, and he's a sought-after business and communications podcast guest and conference speaker. He is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter, which Seth Godin calls “a manifesto for giving talks that make a difference,” and The Language of Leadership: How to Engage and Inspire Your Team (Berrett-Koehler Publishers; July 13, 2021), which Kevin Eikenberry says “will make your communication more purposeful, meaningful, and inspirational.” Learn more at joelschwartzberg.net. What You'll Learn: THE IDEA: If you're in a leadership role today, you surely didn't get there by accident. You have vision. You're confident. And you're ready to offer support and lightning-quick responses. But if you don't effectively communicate these qualities to your people, how will they know you embody them? Frankly, they won't. THE WHY: Despite leaders giving themselves gold stars in communication, only 13% of U.S. employees say their leaders communicate well, according to Gallup research. And that's a colossal problem: 93% of workers surveyed by the Brunswick Group report that “leadership that communicates directly and transparently” is what keeps them on the job, bested only by pay and the ability to move up. THE ACTION: You'll learn 3 simple words that quickly reveal if you're getting your point across Learn more at joelschwartzberg.net

Going Long Podcast with Billy Keels
Create Life Options by Getting a Hold of your Personal Finances - Laura D. Adams

Going Long Podcast with Billy Keels

Play Episode Listen Later Oct 20, 2021 47:00


Want to avoid mistakes in Long Distance Investing?  Download your FREE document at billykeels.com/7mistakestoavoid  Going Long Podcast Episode 153: Create Life Options by Getting a Hold of your Personal Finances In the conversation with today's guest, Laura D. Adams, you'll learn the following:   [00:21 - 04:22] Show introduction with comments from Billy. [04:22 - 07:18] Guest introduction and first questions. [07:18 - 14:38] The backstory and decisions made that led Laura to this point in her journey.  [14:38 -18:15] The reasons Laura decided to invest beyond her backyard, choosing to invest long distance and out of state in Real, Tangible Assets, rather than only investing in his home market location.  [18:15 - 28:53] Laura explains the particular ways she is able to help others with their Personal Finance, and how the expertise she shares benefits her clients. [28:53 - 31:32] The different kinds of Debt, how not all Debt is the same, and how Debt can sometimes be seen as a good thing and not just a bad thing. [31:32 - 36:03] Laura goes over some of the ways that you can achieve multiple streams of income and why this may be something you could be looking into achieving yourself.  [36:03 - 38:33] As a veteran book writer herself, Laura shares some great tips about getting into book writing.   Here's what Laura shared with us during today's conversation:   Where in the world Laura is based currently: Vero Beach, Florida. The most positive thing to happen in the past 24 hours: Watching the sunrise from her place on the beach! Favourite European City: Strasbourg, France. A mistake that Laura would like you to learn from so that you don't have to pay full price: Don't invest in things you don't understand, or with people you don't know about! Book Recommendations: Outliers: The Practice, by Seth Godin.   Be sure to reach out and connect with Laura D. Adams by using the info below: Subscribe to her Podcast: https://podcasts.apple.com/us/podcast/money-girls-quick-and-dirty-tips-for-a-richer-life/id209859739  Website: https://lauradadams.com/      Start taking action TODAY so that you can gain more Education and Control over your financial life.   To see the Video Version of today's conversation just CLICK HERE.   Do you want to have more control and avoid the mistakes that I made getting started in long distance investing?  Then you can DOWNLOAD the 7 Mistakes to Avoid in Long Distance Investing Guide by clicking HERE.   Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

3 Books With Neil Pasricha
Chapter 89: Zafar the Hamburger Man on Bryant's basics and blossoming like Barack

3 Books With Neil Pasricha

Play Episode Listen Later Oct 20, 2021 61:09


I was riding my bike in downtown Toronto the other day and rolled past my old neighborhood a couple blocks north of Lake Ontario. And as I was riding I noticed my old burger joint! The whole neighborhood has changed — parking lots have become condos, motels have become hotels — but the burger joint has survived. I was excited so I locked my bike up in the middle of the concrete jungle and popped my head inside to ask if they're open since it was just after 11am.   “Absolutely we're open!,” a friendly guy in a black T-shirt and black cap shouted. “Come on in!”   I told him I used to come down here a long time ago and he quickly replied, “Well, welcome back! We're glad to have you back!”   Aggressive friendliness turns me on so I start talking to the guy and discover his name is Zafar and he owns six restaurants in Toronto. He scrapped and saved his way up from Lahore, Pakistan, where he was a manager of a KFC and then emigrated to Canada to start managing a local chicken franchise. He saved everything he had and made a big bet to buy his own burger joint. This money losing burger joint in downtown Toronto that was making $470,000 a year but losing over $200,000 a year.   What do you do with that?   Well, if you're Zafar The Hamburger Man you more than double sales in the first year. I asked him how he did it and discovered an endless treasure trove of leadership and service wisdom. Unsurprisingly, Zafar is a big reader and he had three formative books at the ready.   This chapter of 3 Books will be a voyage for your senses. Prepare to come inside Big Smoke Burger, listen to The Beatles coming out of the speakers, hear the grill sizzling, the stapler closing paper bags, and then hang out with me and Zafar on the street outside as we discuss books, life, and everything.   Let's talk about the cost of obsession, the importance of mastering the basics, what we can learn from doers, why feedback is so precious and vital, how we embrace and offer the gift of time, how we seek the truth, how we build trust, and much, much, much more…   I am so excited to introduce you to Zafar The Hamburger Man!   Let's turn the page into Chapter 89 now …   What You'll Learn: What does it take to survive in the restaurant business? What is the cost of obsession in business? What is the importance of the big tech giants in running a business today? Why are the basics so critical? What can we learn from those truly in the trenches? What can we learn from the doers? What is the tension between choice and the lesser evil? Why is feedback so vital? Who will give you the most sincere feedback in your lifetime? How do you cultivate leadership and respect when there is no economic relationship? What is the gift of time? How do you become lucky? Why is generosity so important in business and in life?   You can find show notes and more information by clicking here: https://www.3books.co/chapters/89    Leave us a voicemail. Your message may be included in a future chapter: 1-833-READ-A-LOT.   Sign up to receive podcast updates here: https://www.3books.co/email-list    3 Books is a completely insane and totally epic 15-year-long quest to uncover and discuss the 1000 most formative books in the world. Each chapter discusses the 3 most formative books of one of the world's most inspiring people. Sample guests include: Brené Brown, David Sedaris, Malcolm Gladwell, Angie Thomas, Cheryl Strayed, Rich Roll, Soyoung the Variety Store Owner, Derek the Hype Man, Kevin the Bookseller, Vishwas the Uber Driver, Roxane Gay, David Mitchell, Vivek Murthy, Mark Manson, Seth Godin, Judy Blume and Quentin Tarantino. 3 Books is published on the lunar calendar with each of the 333 chapters dropped on the exact minute of every single new moon and every single full moon all the way up to 5:21 am on September 1, 2031. 3 Books is an Apple "Best Of" award-winning show and is 100% non-profit with no ads, no sponsors, no commercials, and no interruptions. 3 Books has 3 clubs including the End of the Podcast Club, the Cover to Cover Club, and the Secret Club, which operates entirely through the mail and is only accessible by calling 1-833-READ-A-LOT. Each chapter is hosted by Neil Pasricha, New York Times bestselling author of The Book of Awesome, The Happiness Equation, Two-Minute Mornings, etc. For more info check out: https://www.3books.co

Akimbo: A Podcast from Seth Godin
Time keeps on slipping

Akimbo: A Podcast from Seth Godin

Play Episode Listen Later Oct 20, 2021 21:23


Into the futureAkimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button. See acast.com/privacy for privacy and opt-out information.

Motiv8 - The Motivation and Inspiration Podcast
Seth Godin: Habits and Skills That Will Make You Successful

Motiv8 - The Motivation and Inspiration Podcast

Play Episode Listen Later Oct 20, 2021 25:08


Today's motivation is for those of us focusing on our practices. Audio Source: https://www.youtube.com/watch?v=77JWP1q7pWc More about Seth: "Hi. I'm Seth Godin. I'm a teacher, and I do projects. For more than thirty years, I've been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you'll share with me your favorite posts. Even better, I'd like to hear about how a book or course helped you interact with the world differently and make a difference. I've spent most of my professional life as a writer. I've published 20 bestselling books. These books are a great way to go deep into a concept, and I think many of them stand the test of time. Along the way, I've found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work." - Seth Godin Quote of the Day: “If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.” - Seth Godin Review Us on Apple Podcasts: https://podcasts.apple.com/us/podcast/motiv8-the-motivation-and-inspiration-podcast/id1505213616 Join me on Discord: https://discord.gg/YwuaacY9 --- Support this podcast: https://anchor.fm/motiv8/support

The Faster Than Normal Podcast: ADD | ADHD | Health
Sally Willbanks, Founder of ND Renegade Contemporary Apparel Brand Shines Light on Neurodiversity

The Faster Than Normal Podcast: ADD | ADHD | Health

Play Episode Listen Later Oct 20, 2021 14:46


Sally Willbanks, Founder of ND Renegade, a contemporary apparel brand that shines a light on neurodiversity. She is an award-winning Australian artist who made a career change when she decided to start this clothing brand, with the intention of instilling pride in the neurodivergent population, including her two children.  Sally is the creator of all of ND Renegade's designs. Sally is also a neurodiversity advocate and speaker, presenting at schools in NSW with to educate faculty in ways to help neurodivergent students. Today we learn her story. This is awesome- enjoy! In this episode Peter and Sally Willbanks discuss:     1:47 - Intro and welcome Sally!   2:42 - So what prompted the start of your fashion brand ND Renegade? 3:42 - The concept of starting a company is not foreign to those of us with ADHD. Did this seem natural and usual to you and your children? 5:08 - These are so smart and AWESOME!!! Ref:  Designs at https://www.ndrenegade.com 5:37 - What have your reactions been to the messaging?  7:26 - When and with what were your children diagnosed? 8:00 - What are the conversations you are having with your young children about it all? 8:56 - How are you children involved in the business? 9:92 - What makes an item “sensory friendly” -what goes into making those? 10:15 - Pardon my American-ness, what is “Takiwatanga” and what does it mean? 11:28 - How old is the company now? 11:45 - What do you want people to know about the reasons you've done this and what are your goals? 12:56 - How can people find you? https://www.ndrenegade.com and @ndrenegade on INSTA and @ @NDRneurotribe on Facebook 13:25 - Thank you Sally Willbanks! Guys, as always, we are here for you and we love the responses and the notes that we get from you; so please continue to do that! Tell us who you want to hear on the podcast, anything at all; we'd love to know.  Leave us a review on any of the places you get your podcasts, and if you ever need our help I'm www.petershankman.com and you can reach out anytime via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse!  14:00 - Faster Than Normal Podcast info & credits TRANSCRIPT:  — I want to thank you for listening and for subscribing to Faster Than Normal! I also want to tell you that if you're listening to this one, you probably listened to other episodes as well. Because of you all, we are the number one ADHD podcast on the internet!! And if you like us, you can sponsor an episode! Head over to https://rally.io/creator/SHANK/ It is a lot cheaper than you think. You'll reach... about 25k to 30,000 people in an episode and get your name out there, get your brand out there, your company out there, or just say thanks for all the interviews! We've brought you over 230 interviews of CEOs, celebrities, musicians, all kinds of rock stars all around the world from Tony Robbins, Seth Godin, Keith Krach from DocuSign, Danny Meyer, we've had Rachel Cotton, we've had  the band Shinedown, right? Tons and tons of interviews, and we keep bringing in new ones every week so head over to https://rally.io/creator/SHANK/ make it yours, we'd love to have you, thanks so much for listening!  Now to this week's episode, we hope you enjoy it! — What's up guys, Peter Shankman at Faster Than Normal. We've got an extra special 10 minute episode this morning with Sally Willbanks. So most people, when they have ADHD this, you know, at ADHD and. Maybe I'll I'll I'll get some help, but I'll figure out what I'm doing. I'll I'll adjust some things. No. Sally decides to start a renegade contemporary apparel company called ND Renegade because that's what people with ADHD do. So we write books, we start clothing companies, we started other companies it's just who we are. So she's the founder. She's an award winning Australian artist who made a career change, which she decided to start this clothing brand with the intention of instilling pride into the neurodivergent population, including her two children. So there's the creator of all of the ND renegades designs. She's a neurodiversity new university advocate and speaker. She presents at schools in New South Wales with the ability and the desire to educate faculty in ways to help neuro diversion students. I love everything about that. Sally, welcome to Faster Than Normal. Thank you very much. Thank you for having me.  So you decided out of the blue, I mean, it wasn't as much out of the blue, but what made you make that change? You said, okay. I have two children who are neurodivergent; I'm just going to start a fashion.  Yeah. Um, well, I'm a, I'm an artist, I'm a painter and that requires long, long hours in the studio And, uh, I was just not spending too much time with my family and we homeschool and I wanted to show the kids how to run a business, but I needed them to be more involved. So. Um, I put down my brushes cause that's, it's really solitary. It didn't involve them very much. Um, I had the thought of doing a clothing brand that just for neurodivergent people, just to bring pride to themselves And once I had the idea, I couldn't let it go. So I literally wrapped up my show, uh, within a couple of weeks and designed a website, uh, designed the logo, got the name and, uh, we'd sold a first item within a month of me having the idea.  I love it. And, you know, the concept of, um, uh, sort of starting a company, or doing something like that it's not that foreign to people with ADHD because that's what sort of we do. We sit there and we say, okay, I have this idea. And 30 minutes later, you know, we've sketched it out and we have a website up. All right. We don't, we don't do focus groups. We don't do a panel testing. We just sort of go for it. So did you find that it was sort of the same thing? Like, okay, we're just going to go for this and, and, you know, you're teaching your kids sort of, sort of, this is how we do things and it's a faster sort of lifestyle as it were. Yeah. You know, basically if I, if I'd known how big it was going to get. And I, I, I wouldn't have done it like a, like if I'd seen the big picture, I don't know how I would've gotten there, but just taking one step at a time is what made it work. So I just thought, okay, I've got to get a logo, got to get a name, got to get a website, got to start designing. And it just kind of grew. So if I had, if I had seen what it was going to be and all the steps that took, I D I think I would have backed out to be honest. Um, so it was really about. Not thinking too far in advance and breaking it down into small doable steps. And, um, yeah, it just, it just clicked. It just worked. There was nothing else out there with this idea. There's other, there are other clothing lines out there that do, neurodiversity stuff, but it's more like to let people know that there, their kids are autistic but it's nothing about pride. So I wanted to change that.  I love what I'm seeing here on the spectrum and off the hook. Um, these are, these are, these are amazing. I love it. The nerd, my favorite is a neurodiversity, uh, shirt with like 15 different, uh, different types of, um, uh, chords, accessory chords, the Aux cord, the USB cord, the,, this is so smart. I mean, this stuff is, I think that what I, what I like about this is the premise that, that.  You know, we're in a time right now where, you know, 50 years ago, obviously no one talked to well forger about neurodivergency, we didn't talk about anything having to do with mental health. Mental health was a secret. We didn't share it. We didn't talk about it. If you remember, I'm always affected that, that scene in madman where, um, where Don sends Betty to a psychiatrist and, you know, she. The psychiatrist sends him the bills and the updates and the status reports. And doesn't share it with her know, even though she's the one in treatment. It doesn't share it with her. And that's changed the point where today we actually, you know, we, we represent this as pride. I mean, I have my t-shirts, I have countless ADHD t-shirts and, and, and I wear a wristband that says faster than normal and, and all of these things. And, you know, so you're in a, sort of a good place at the right time. Right. Um, we're trying to change that conversation from one of shame to one of pride. And what has been sort of the reaction that, that you've received have, have you had, I'm assuming it's mostly positive. Have there been any negative reactions? Have people told you this is something we shouldn't talk about or how, how, what what's talk about that?  Um, it's actually been really positive reaction. There were a few designs that I had, I've had a few issues with, um, as far as like, like an asby design, um, we've been asked to take that down, but then I got. So many people are asking me to keep it up. So I've got a disclaimer on the website and, um, you know, an educate yourself page as to why some people don't like the term Asperger's. Um, but other than that, it has been overwhelmingly fantastic. I get emails from people thanking me. I get emails from people telling me that they're using their clothing to come out to their family as neurodivergent. Um, it's just been, it's been overwhelmingly positive and it keeps me going. So, I mean, pretty much every other day I'd have something in my inbox. Saying, you know, thank you so much for doing what you're doing. Which is great.  This really is good stuff. And, and I think that, that, so, so when your children were diagnosed with, it goes to the ADHD or? Ok, so my son was diagnosed first as autistic, and then my daughter was diagnosed as ADHD, and then she was diagnosed as autistic and my son has since been diagnosed with ADHD. Um, so it's just that. Yeah, yeah, yeah. I mean, there's,??you know what I mean?  How are old are they? My son is eight and my daughter is 10. Tell us about what you tell them. Tell us about how, I mean, obviously they, they, they understand that there are benefits to this as well. Um, what are the conversations you're having with them? Are they having, you know, do they, they, they ever look at it as, as a, as a, as a curse, as opposed to a gift or how.  Right. Um, my son does, sometimes, he is a tough cookie. He's got anxiety disorder as well. So he gets quite angry a lot and he feels shame, uh, with his anger, but he still tells me he loves his brain because he wouldn't get to do the things that he can do. Like he can spell any word, he's been reading fluently since he was three, he can type like you would not believe on a computer. Um, and my daughter is nothing but positive. She is so stoked to be neurodivergent. She loves being Autistic. She loves being ADHD, and I just hope it stays that way. You know, she seems invincible at the moment and I know she'll have some setbacks, but I just, I love that she's so positive and she's becoming a great role model for other kids in the community as well. Um, How are your children involved in the business? Sure. They both have a couple of designs, believe it or not, on the store. Yeah, it is. I'm really thrilled with it actually. Uh, so I just took the drawings and turned them into t-shirts and they sell really well, which is great. And they actually partake in the giveaway videos that we do. And my son doesn't love being interviewed, so he hasn't yet, but my daughter and I do interviews with her about the different diagnoses and we do Instagram Live's and things like that. So she's really quite involved in the advocating side of things on Instagram.  Um, I'm looking on the website. I see sensory friendly hoodies. Talk about what makes an item sensory friendly? Uh, basically the tag fray and as soft as we could find. So, um, the tag is the big issue. You know, people, people with ADHD and autism have sensory issues and particularly that scratch irritating tag. And even if you cut the tag off, you still have that little nub of, you know, the seem where the tag is. So we've made sure that our clothes, um, uh, tag fray and a soft and comfortable as we could find. So we just did a lot of testing on products and found the best one. So I have a whole slew of my own clothes because they're the most comfortable ones that I own. So I'm always walking around with brand and branded clothing on.  I can tell there's definitely the artist's flare in here because the website is just stunningly beautiful. It's just so, so simple. And so, so clearly designed, um, tell me, uh, you know, this is, I think the American in me, what is “Takiwatanga” and what does it mean? Uh, that is one that we've actually come under a bit of fire with lately. That is, um, it's the Maori word for Autism and it means “in his home, my own space and time”, and it was coined by a man called a PI who basically wrote the, the mental health, like medical dictionary for the Maori language. And, um, I'm actually, I've got Maori ancestry, so my great-grandparents were Maori. Um, And I just think it's a really, really beautiful word. And I, I think that it is a way of looking at Autism that needs to be shared. So I've got that on a t-shirt so that people ask, what does it mean? Um, because the definition is just amazing. I mean, how, how, um, perfect. As it, in, in his, her my own space and time, it kind of encapsulates everything may, that autism is.  Oh, it really does. I love that. Oh, it obviously works. Cause I asked, you know, these are, these are really, really beautiful there. The website is ND renegade.com.  [[https://www.ndrenegade.com ]]And how old is the company now?  It is, it started in January of last year. So what's that about? 20 18, 20 months old, something like that.  Phenomenal. It's great to see. It's great to see that that taking sort of your, your talent and your putting it to such a use like this. Um, what do you want people to know about the reasons you've done this and what do you want people to know about, you know, what you're goals are?  Yeah, well, our goals are to spread neurodiversity pride into every part of the world. So we want people who have these differences to stand tall and know that that people are proud of them and that they don't need to hide because the more these people kind of hide and feel shame and mask their differences, they're going to, they're going to just disappear. Their lives are going to be, you know, spend at home, not, not being in society, not making the changes that they can make because they've got amazing brains. They have fantastic ideas that neurotypical people don't have. Um, the innovation that they can, that they can create in the workspace is incredible. And we need these brains. And if we don't show them that they, that they should feel pride and that they are loved and respected, they won't be using those incredible brains to help our planet. So we just want them to, we want me to know that they should stand tall. Differences are awesome.  I love it. Talking to [Sally] Willbanks NDRenegade is the website.[https://www.ndrenegade.com] I love it. I just signed up for your Instagram. I'm on the whole thing. Um, yes, we'll definitely have you back. Definitely keep in touch. And when you do new, new, um, items, you have dropped your drop notifications and you let people know and everything? Yup. Yup. I do. I usually, uh, run a few test, uh, stories on Instagram first and, you know, make sure people like what I'm doing and give them a couple of options and, uh, yeah, drop em on Instagram.  Very cool. Well, we'll definitely have you back.  Thank you so much for taking the time you thank you for having me.  Of course, you're listening to Faster Than Normal. If you're wondering why my voice is a little lower today. It's cause it's just about four in the morning here. And her being in a, uh, on the other hemisphere, I decided to get up even earlier than normal to get my workout in before or right after we interviewed. So this is me before my workout. If I'm a little calmer now, you know why guys as always you've been listening to Faster Than Normal. We love you for being here and we will see you next week. ADHD is a gift, not a curse. As is all neurodiversity. Stay tuned. See you again soon. — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week. 

The Tim Ferriss Show
#539: Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, The Importance of "Pre-Mortems," and The Three Selves

The Tim Ferriss Show

Play Episode Listen Later Oct 19, 2021 159:10


Alisa Cohn on Prenups for Startup Founders, How to Reinvent Your Career, The Importance of "Pre-Mortems," and The Three Selves | Brought to you by Kettle & Fire high quality, tasty, and conveniently packaged bone broths; Wealthfront automated investing; and Allform premium, modular furniture. More on all three below.Alisa Cohn (@AlisaCohn) is one of the most prominent startup coaches in the world. She has advised founders and executives at Venmo, Etsy, DraftKings, Wirecutter, Mack Weldon, InVision, Tory Burch, and others. She has also coached CEOs and C-suite executives at enterprises such as Dell, Hitachi, Sony, Google, Microsoft, Bloomberg, The New York Times Company, and Calvin Klein.She is the author of From Start-Up to Grown-Up, a guidebook for entrepreneurs on the leadership journey from founder to CEO, and host of the From Start-Up to Grown-Up Podcast. Her articles have appeared in Harvard Business Review, Forbes, and Inc. magazines, and she has been featured as an expert on Bloomberg TV, the BBC World News, and in The New York Times. A recovering CPA and one-time startup CFO and strategy consultant, she is now an angel investor and advisory board member. Outside of work, she is a (very) amateur rap artist and an investor in Broadway shows, two of which have won Tony Awards.Please enjoy!This episode is brought to you by Kettle & Fire! Kettle & Fire makes one of the highest quality, tastiest, and most conveniently packaged bone broths on the market, and I have a huge collection of their broths on my kitchen counter for easy access. I've been a fan ever since 2015, when podcast guest and ketogenesis expert Dr. Dominic D'Agostino introduced me to the company. Their products fit me and my lifestyle extremely well: bone broth is a great ‘one-stop shop' for low-carb, high-protein nutrition, and bone broth makes an excellent lower-calorie breakfast that requires no prep.It's one of the simplest ways to get many of the nutrients I need, and I simply feel better when broth is a regular part of my diet. You can save 25% off your order by going to KettleAndFire.com/Tim and using code TIM at checkout.*This episode is also brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,' and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost. Smart investing should not feel like a rollercoaster ride. Let the professionals do the work for you. Go to Wealthfront.com/Tim and open a Wealthfront account today, and you'll get your first $5,000 managed for free, for life. Wealthfront will automate your investments for the long term. Get started today at Wealthfront.com/Tim.*This episode is also brought to you by Allform! If you've been listening to the podcast for a while, you've probably heard me talk about Helix Sleep mattresses, which I've been using since 2017. They just launched a new company called Allform, and they're making premium, customizable sofas and chairs shipped right to your door—at a fraction of the cost of traditional stores. You can pick your fabric (and they're all spill, stain, and scratch resistant), the sofa color, the color of the legs, and the sofa size and shape to make sure it's perfect for you and your home.Allform arrives in just 3–7 days, and you can assemble it yourself in a few minutes—no tools needed. To find your perfect sofa, check out Allform.com/Tim. Allform is offering 20% off all orders to you, my dear listeners, at Allform.com/Tim.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bonus Footage
How to ask podcast questions & what Andrew Warner learned from over 2000+ interviews

Bonus Footage

Play Episode Listen Later Oct 19, 2021 53:28


Andrew Warner is a legend in the podcasting space. He's been podcasting since before podcasts were a thing. He just released a new book called Stop Asking Questions, that you can get check out here: https://www.stopaskingquestions.co/ Andrew Warner is an entrepreneur and host of the hit startup podcast, where he uncovers the secrets of the world's best founders. Over the course of 2000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to founders of AirBnB. The reason I was so excited to interview Andrew… is because I first started podcasting, trying to think of questions and outline the interviews was a challenge… and it's still a challenge, there's no guide or clear direction. I was just guessing. Thankfully, Andrew just wrote a book about it called “Stop Asking Questions”, How to lead High Impact Interviews and Learn from ANYTHING From Anyone.” This exact book I was looking for. If you don't believe me… take it from Seth Godin… who says… "This is a book about respect. Respecting others enough to interview them well. Respecting your audience enough to do the work. And respecting yourself enough to be clear about what you're doing and why." This conversation served almost as a free one on one consultation from one of the best interviewers in the world, on how how to have an engaging conversation. Please don't tell Andrew, because I don't want him to bill me... Crazy enough... Andrew even shared this interview on his OWN podcast, Start Up Stories, which was one of the highest compliments coming from someone like him. Watch & Subscribe on YouTube: https://www.youtube.com/tomboydmedia Download the free guide for creating shorts on TikTok: TomBoyd.co/tips Hit APPSUMO.com for all your favorite tools & resources for creative entrepreneurs.

Omaha's Health & Community Podcast
Things Our Schools Should Be Teaching Our Kids

Omaha's Health & Community Podcast

Play Episode Listen Later Oct 19, 2021 7:51


Do schools set our kids up for the real world?   Seth Godin had a great blog that covered this topic and we wanted to share it because it is brilliantly written.    Can we teach kids to live with intention and how to think for themselves?

Navigating the Customer Experience
147: Building a Meaningful Customer Experience – Moments That Matter with Darin Dawson

Navigating the Customer Experience

Play Episode Listen Later Oct 19, 2021 22:50


Darin Dawson is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset – themselves!   Darren leads all sales, marketing, customer success and product development at BombBomb, a fast-growing, Colorado-based software company. He's on a mission to re-humanize the planet and he wants to start with your business communication. He believes that human beings have intrinsic value and that every person deserves to be seen, heard and understood. That's why he co-founded BombBomb.   Questions   Could you share with us a little bit about your journey in your own words and how you got to where you are today, could you share that with us? Could you share with our audience for those who may not have listened to Ethan's episode last year or never heard of BombBomb, what is it that BombBomb does and how can that help a business? Why video, why should we use video to connect and communicate daily with people? What is customer experience and why do you think it matters? Could you share with us maybe some of the values that BombBomb is built on that has helped BombBomb to really be able to realize fulfilling those needs for your customers? And why do you think an internal culture needs to be very impactful in order to execute a strong external culture? Could you explain to us in very layman terms, what does it mean to re humanize people? What are we lacking that we need re humanization? Could you share with us what does that really mean? Could you also share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you also share with us maybe one or two books that have had the biggest impact on you, it could be a book that you read a very long time ago, or even one that you've read recently, but it still has had a great impact on you. Could you also share with us what's the one thing that's going on in your life right now that you're really excited about? It could be something you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or saying that you use in times of adversity or challenge? This quote kind of helps to get you back on track and get you refocused if for any chance you got derailed.   Highlights   Darin's Journey   When asked about his journey, Darin shared that he feels like it may be a little bit non typical, so for instance, he never graduated the university, so he didn't go to college, he did but he didn't graduated as his father said very good advice to him at that age, “Maybe college isn't for you.”   He was always entrepreneurial, he saw that in him and thought that he should pursue that and kind of get after doing his own thing. He grew up on a farm, hard working all his life, got given a good what they call there a Midwestern work ethic and ended up moving to Colorado in 1995 when he was 21 years old and have been there ever since.   So, then graduated school but then started this kind of painting business out in Colorado when he was young, he grew that business, it was actually successful. But then in the late 90s, early 2000s he started being interested in all things to do with internet marketing, Pay Per Click strategies, On Demand strategies, things like that and he got involved in the marketing business, was lucky enough to get ownership in that business, to sell that business and then do that again with another marketing company and then ended up working at a TV station actually running online, marketing the website salespeople for that, also content creators for that and he learned a lot about mass media marketing and really led him to think about what he didn't like about that led him to create BombBomb which he does today.   What BombBomb Does and How Can That Help a Business   Me: Now, we had the awesome pleasure of interviewing one of your employees, Ethan Beaute last year, we had him on our podcast as well as on a Facebook Live and I was supremely blown away by how he responded to my messages through video, I thought it was just brilliant. And so, of course when you reached out to me and I was like, “Oh my goodness, another person from BombBomb but even the person who created it, this is amazing.” So, could you share with our audience for those who may not have listened to Ethan's episode last year or never heard of BombBomb, what is it that BombBomb does and how can that help a business?   Darin shared that first of all, he loves that guy (Ethan). And actually Ethan is a dear friend and he convinced him to leave that TV station where they worked together and come to BombBomb with him.   And so, he's been there over 10 years, he couldn't have done it without him, he's fantastic, he's their Chief Evangelist, he's a good friend and a valued, valued person to him. He believes and we at BombBomb believe that all human beings has an intrinsic value, that we are special, that we are unique, how we communicate with each other is unique.   And the software that they enable you to use is sending video messages to the people who matter in your life, which could be the people in your life, personal life, it could be colleagues that you work with, it could be your prospects, it could be your existing customers.   So, you can send yourself video messages so they can see you, know you, and understand you in that way, so it's very simple to do, takes no time at all and they allow you to do in every message platform that you may be using.   So that could be your email, that could be in social media messenger systems, it could be in LinkedIn for example, so anywhere you're saying a message, they allow you to use a video as well.   Why We Should Use Video to Connect and Communicate Daily with People   Darin stated that if you believe, like he just mentioned that we are unique human beings, the way we talk is unique, then you should be considering video. And here's a very good example, if he was to ask 10 business owners:   “What is your most valuable asset in your business?”   He believes at least 9 out of 10, maybe 10 out of 10 would tell him that their people are their most valuable asset. But more often, what we're doing is we're hiding these best assets, the ones that we spent a long time interviewing, if you're interviewing a salesperson, you're trying to say, “Are they good with people? Are they good at presenting passion and enthusiasm for your product?” You're trying to assess all these things about people, and then we hire them and then we make them look like and feel like everyone else with text email, texting, phones, all that stuff, phone's better.   But behind these technologies that we have chat, we're just like everyone else. He thinks we're removing the most uniqueness that we can bring in our people, our diversity, how they interact, and all the things that we want in our culture, in our business, we're withholding from our customers in a lot of ways when we don't put people in front of people more often.   What is Customer Experience and Why it Matters   Me: Now, as we talk about video, and connecting with people daily, and really seeing the intrinsic value in a human being, in your view, Darin, what is customer experience and why do you think it matters?   Darin shared that he believes the customer experience is every touch point that you have with either potential customers or existing customers, anything that could be an in person event, it could be a podcast, it could be a webinar, it could be when he calls your business, and what's the experience he gets when that phone is picked up by someone who works there, that's it.   So, let him frame it this way. If there were two businesses that did the exact same thing, they sell the exact same service, for the exact same price, how do you decide which one to choose if they're very much the same?   He believes you choose the one you like and that could be for a lot of different reasons. But the experience that you bring ultimately becomes your unique selling proposition that is what makes us unique in a business.    He has a software business, he competes against people who do similar things to what he does, he has some features they don't have, they have some features that he doesn't have, but they are basically the same and at the end of the day, people are going to choose who they know, like and trust, he still believes that that's what they do.   So, in that case, his customer experience has to be better, he wants to deliver on that more over than anything else. It matters in the product, it matters in all these motions that we look at in a business, but to him, again, customer experience is your unique identifier. Values that BombBomb is Built On    Me: I totally support everything that you just said. And I think a lot of businesses lose focus of that. Now, in trying to deliver that customer experience as you mentioned, is your unique proposition. I think it's important; the organization has to have a really good culture, because customer experience starts from within, how you deal with your employees, how responsive you are to them, how you support them in whatever initiatives they're trying to accomplish. And of course, all businesses came into existence because we're all trying to solve some problem for customers that have a need. And so, could you share with us maybe some of the values that BombBomb is built on that has helped BombBomb to really be able to realize fulfilling those needs for your customers? And why do you think an internal culture needs to be very impactful in order to execute a strong external culture?   Darin shared that they have five core values at BombBomb, they are Relationships, Humility, Flexibility, Service, and Fun.   So, those are five core values and he thinks that really, businesses need to give the people that work there a reason to work there, that's beyond money, that's beyond the work necessarily. Because you can go answer the phone anywhere, you can go do customer success service anywhere, you can do sales anywhere, you can run these teams anywhere now and from anywhere for that matter.   He believes that we want to give people a purpose behind why they do what they do at BombBomb. So, they do that in a few different ways. First of all, their book is called Re humanize Your Business and that's what they want to do with their product but their mission at BombBomb is to humanize the planet.   And this is what he means by it has to matter more than the word. And locally, they support a few organizations, one is called Dream Centers in Colorado Springs, it actually provides free health care for women and also it provides homeless families off of the streets of their city and into a safe place where they can thrive, where they can go to school, where the mothers can get an education.   They have the women's clinic and they have a thing called Mary's Home and they're fantastic. And those are two organizations they support and they support them financially, but they also support them with their time. So, every year they do a trunk or treat for the children at Mary's Home.   And another organization they support is called the Springs Rescue Mission and it's in Colorado Springs, and they support the homeless population, helping them to get out of homelessness, a cycle of homelessness, help them to get food to eat. Just last week, he took about 30 BombBomb folks down there and they did a barbecue where they cooked burgers, he smelled like Burger King when he got back.   They grilled like 300 burgers and hotdogs and they serve those people. So, it's beyond money, why do they do what they do?   Because they're humanizing your business but they're also trying to humanize the planet and that planet starts right their own backyard in Colorado Springs, Colorado.   What is Means to Re Humanize People   Me: You spoke a little bit just now about rehumanizing your business. And when we read your bio, a big part of BombBomb's mission is to re humanize the planet. And so, could you explain to us in very layman terms, what does it mean to re humanize people? What are we lacking that we need re humanization? Could you share with us what does that really mean?   Darin shared that he thinks its two things in your business it may exist that he thinks participating right now in this insanely, it's like nuclear proliferation but it's different, it's this digital pollution.   So, after he gets off of this call, he will have no less than 30 unsolicited emails in his inbox, LinkedIn will have a few and people are just being bombarded. And so, we need to get back to building know, like and trust with the people that we want to work with.   We need to communicate in a way that solves problems for people we know that we can solve problems for. He thinks the problem right now in marketing and sales is that we're just holistically blasting everyone to kingdom come with unwanted, unsolicited messaging. And frankly, he doesn't even believe it's from real people anymore. So, all we're doing is we're desensitizing people, nobody believes that you actually wrote the email anymore, actually wrote the LinkedIn messenge, they thing it was written for you, sent by some sort of system and what that does is it takes away the idea of reciprocity on his part.   Five years ago, even three years ago, if you sent him an email even if he wasn't interested, the reciprocity effect says, “I'm going to respond to you even if I'm not interested.”   Now, we've made it so very easy to ignore everyone, everyone is complicit in this digital pollution that we're all participating in, we send too much of stuff that doesn't matter.   Therefore, the stuff that does goes by the wayside. So, he believes using personal video, personal messaging to people succinctly for them, to them, from human to human, to solve the problem that you very well solved for this type of business. So, you have to have that figured out. What's the problem I solve?   How do we succinctly solve it in 20 seconds, deliver a video for that person? Or in the customer experience, side, if it's retention. Don't make him feel like just another number of your business. How many customers do you have? Don't make him feel like number 569, make him feel like the only one.   And so, how do you do that, you do that by taking time and sending personalized communications whenever possible, doesn't have to be every time but he calls them “Moments That Matter.”   What are the very important moments that matter when he knows? Easy way to do this is to say to yourself, “Would this be better said face to face? If so, send a video.”   So, that's re humanizing your business. We're re humanizing the planet or humanizing these things, he believes people have intrinsic value, he believes all over the world people are being dehumanized right now probably more than they ever have been, ever.   We have more slavery, we have more sex trafficking, we have more abuse, we need to get in front of that. And to him, we need to do our part here and so that's why, as he mentioned, they support these local organizations.   They actually even support a community in Africa, where some kids in Africa got to adopt BombBombers, it was amazing. So, the kids got to look at pictures of people who work here, choose them to be someone they want to communicate with and then, of course, they help the organization but they help with food and medical care and things like that. But he's got to tell you, some of the best joy happens from these kids sending letters to people who work here. And that's a connection that they build.   So, they're now we're re humanizing the people of BombBomb by doing that, just as much as they are those kids in Africa. So, that's a big part of their mission. He just believes that the world we live in, if we just want to turn a blind eye to it, that's not responsible as a business owner.   App, Website or Tool that Darin Absolutely Can't Live Without in His Business   When asked about online resource that he cannot live without in his business, Darin shared that it's a pretty generic one, but it's Spotify. What couldn't he live without; he can't live without a podcast. He listens to podcasts like crazy, he got a bit of a commute, and he enjoys it. His kids play soccer 4 days a week, so when he's waiting for them to be done; he's on the podcast. So, he's trying to build himself up to that. So, he's going to say Spotify.   Books That Have Had the Greatest Impact on Darin   When asked about books that have the biggest impact, Darin shared that Seth Godin was a very much a part of the foundation of this business in early 2000s. He has read every Seth Godin book he's ever written. And so, he's just going say Seth Godin. So, Seth Godin Podcast, Seth Godin Books. The early ones, he thinks it was even Purple Cow, New Edition: Transform Your Business by Being Remarkable it was really transformational. Just about being unique and how you stand out. And I believe the book, he might get this wrong is 1000 true fans, it might have been one of his earlier books is the idea if you have 1000 fans, that you'll never have to work again. He thinks we're seeing this, he was an early projector of this, this influencer movement that we see very common today and that's exactly what he was talking about in that book. And that's how they thought about sending video messaging that you could be this influencer.   And then he's going to say, Verne Harnish wrote a book called Scaling Up: How a Few Companies Make It…and Why the Rest Don't (Rockefeller Habits 2.0) and then Scaling Up 2.0 and it's about mastering the Rockefeller habits as he calls it. And these are just these business motions that has made them very successful at BombBomb, how to run the business, how to plan for the business, how to do stand ups in the morning, all these things are very fundamentally ingrained in who they are at BombBomb. So, Seth Godin and Scaling Up 2.0, those are his two recommendations.   What Darin is Really Excited About Now!   Darin shared that he's really excited about this growth team that they have put together, he gets to lead, it's fantastic, it's a cross functional team many people coming from lots of different parts of the organization are focused on how do they get after better growth for the business? So, that means acquiring new customers, better keeping the customers that they have, making the product more aligned towards those things. So, it's been a lot of fun and he loves that team.   Where Can We Find Darin Online   Website – www.bombbomb.com LinkedIn – Darin Dawson   Quote or Saying that During Times of Adversity Darin Uses   When asked about quote or saying that he tends to revert to, Darin shared that it's Peter Drucker and the quote is, “Focus is the key to all economic success.” So, if he needs to get refocused, if his team does, he brings that out. Focus is the key. So, are we focused? Do we need to get more focused? Are there things that we should stop doing so we can start doing the right things?   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Seth Godin Books Seth Godin Podcasts Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin Scaling Up: How a Few Companies Make It…and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish    The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

The Long and The Short Of It
160. Billionaires and Abs

The Long and The Short Of It

Play Episode Listen Later Oct 19, 2021 16:41


Pete's been noodling on a quote from Derek Sivers, and asks for Jen's help with unpacking it: "If more information was the answer, we'd all be billionaires with perfect abs."Specifically, in this episode Jen and Pete talk about:What can you learn by revisiting books that you found meaningful in the past?Why is it important to take what you read and listen to, and turn that in to action?What might happen if you take more risks?To hear all Episodes and read full transcripts visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box o' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos and other interesting things Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.comLearn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

The Outdoor Biz Podcast
Beautiful And Functional Gloves For Every Outdoors Activity: Drew Eakins And His Journey With Hestra Gloves [EP 298]

The Outdoor Biz Podcast

Play Episode Listen Later Oct 19, 2021 39:25


If you're going to hit the great outdoors, you may need a good pair of gloves, and we have just the thing for you. Hestra Gloves produces some of the best outdoors use gloves on the market today. In this episode, Rick Saez interviews Hestra's Marketing Manager, Drew Eakins. They talk about Hestra's family lineage, their design, development, and production attention to detail, quality, and they geek out a bit on Seth Godin. Learn more about Hestra and their amazing gloves by tuning in.    Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/ Snippets 01:36 - 02:04 How were you introduced to the Outdoors? [EP 298] 04:44 - 05:15 Tell us about Seth Godin [EP 298] 34:00 - 34:25 Advice for folks wanting to get into the Outdoor Industry [EP 298]

The Game Changing Attorney Podcast with Michael Mogill
80 — Henry Cloud — Authentic & Transcendental Leadership

The Game Changing Attorney Podcast with Michael Mogill

Play Episode Listen Later Oct 19, 2021 50:32


"If you want to know if you're a leader or not, turn around and see if anybody's behind you." - Henry Cloud What makes a good leader? How important are boundaries in a professional environment? Why do people struggle approaching difficult conversations? How significant is strategy when building a team? What are the key components of emotional intelligence? Foundations: A Long Road to the Top Henry Cloud's passion for the human mind sprung from an early age, and he believes that "humans are glued together by character." As an expert in leadership, Henry has a firm grasp on human behavior. He understands the dynamics of people both in and outside of the workplace when it comes to hierarchical status. His book “Boundaries for Leaders” explores the appropriate behaviors needed when communicating with those around you — a must-read for the players at the top. Follow the Leader: Leading the Crowd In this episode, we look at efficient leadership skills such as emotional intelligence and problem-solving. We also ask why people become leaders and how they conduct their behavior when building a team. For Henry, leaders are those that "see something that doesn't exist," with the ability to transform and guide their colleagues. Henry also believes there are different types of leadership, and each of those leaders present different values. He says, "I've never met a CEO that had all of those strengths: vision, engaging talent, strategy and execution, measurement, accountability and fixing and adapting." Mr. Worldwide: A Man Who Speaks to All With his 45 published books and nearly 20 million copies sold worldwide, Henry is dedicated to spreading his knowledge. He's been named in the top 25 most influential leaders in personal growth alongside names such as Oprah, Brene Brown, and Seth Godin. But Henry's audiences still have to wrestle with difficult questions. In this interview, Henry says that great leaders "chase conflict so they can resolve it to get past that obstacle to the next level." Without obstacles in our way, how will we ever become stronger? Key takeaways: Lead by example: To be a successful and well-respected leader, make the effort and involve yourself in practice. Building blocks: You can't do everything on your own, so hold on to a helping hand. Be respectful: Showing respect is a key component to efficient leadership. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Website Crisp Facebook Crisp Twitter Crisp Instagram Crisp LinkedIn Henry Cloud Website Henry Cloud LinkedIn Henry Cloud Twitter Boundaries for Leaders - Book

Business Beyond The Boardroom {On-Demand}
#214: Master Mentors - #1 Best Selling author Scott Jeffery Miller

Business Beyond The Boardroom {On-Demand}

Play Episode Listen Later Oct 18, 2021 31:37


Mark chats with #1 Best Selling author Scott Jeffery Miller about his new book “Master Mentors: 30 Transformative Insights From Our Greatest Minds”. Featured in the book is Seth Godin, General Stanley McChrystal and other top business minds & thought leaders of our time. Scott is the host of the hugely successful FranklinCovey global podcast “On Leadership with Scott Miller”.

Teach Different
"Reject the tyranny of being picked. Pick yourself." Teach Different with Seth Godin - Self-Reliance

Teach Different

Play Episode Listen Later Oct 17, 2021 34:03


Do we have control over our own success? There are few things more frustrating than having to wait for other people to decide your future, whether it be waiting for college admission, that lead role in the play, or making the baseball team. In all of these cases, somebody else has control over your future. Rather than live a life of waiting for the approval of others (which may never come), rely on yourself. Be different and chart your own path for success. However, relying on others and "playing the game" are also necessary for success, because they show you know how to be a good follower. Join Steve and Dan Fouts and best-selling author Dave Burgess for a conversation about self-reliance using the Teach Different 3-Step conversation method. Make sure you go to teachdifferent.com to learn more, and check out our library of conversation plans, where we've compiled dozens of quotes, each with their own claim, counterclaim, and essential question. Image source: Flickr | Jared Goralnick

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Can You Continue to Scale Your Agency While Staying Lean?

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Oct 17, 2021 16:30


Do you think that growing and scaling your agency means always going for more in every aspect? Will Russell is the founder and CEO of Russell Marketing, an agency focused on product launch marketing, crowdfunding, e-commerce, and Amazon. Through his experience with his agency, he created a five-step launch process meant to enable anyone to validate and pursue an idea in an affordable manner without taking a massive amount of risk. In this episode, he'll talk about how to prepare for the launch, why you should never ask family and friends what they think about your idea, and how he approaches the idea of scaling his agency while staying lean. 3 Golden Nuggets Pursuing an idea. There are no guarantees when it comes to ideas. If there were, major brands like Apple wouldn't launch products that fail. This is why Will's process is all about swiftly and, and affordably pursuing an idea. Lots of people have big ideas, but not everyone has the right feedback. Preferably don't lose time asking your family and friends if your idea is good. You won't know for sure until you start selling. Sometimes the market will tell you that the idea is not good, Will's system is all about preparing as much as you can and anticipate some of the possible hurdles. The five-step process. The mistakes made when pursuing a bad idea or pursuing an idea in the wrong way can be very costly. This five-step system was created to avoid those mistakes. 1. Validation, which is understanding how a product resonates in the market. 2. Build an audience, 3. Engage your audience, a key here will be resolving sales objections by trying to understand as many of those objections as possible and getting them resolved in advance of the launch, 4. Focus on audience conversion, 5. Scale and optimize. Not more but better. Something that really describes Will's philosophy and the direction he wanted to take with his agency is “the goal should not be more, the goal should be better” and how he wanted to continue to scale his business while staying lean. This applies to pretty much everything. From the number of clients you have, the number of employees you need, and the number of hours you're working to get your agency to the next level. The answer doesn't always have to be more, more, more. Sometimes we should ask ourselves how we could work better or smarter. Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Continue to Scale Your Agency While Staying Lean With this 5-Step Process for a Successful Launch Jason: [00:00:00] What's up, agency owners? I'm excited to have another amazing guest in the masterclass. We're going to talk about the five-step launch system that you can follow for yourself or for your clients. We're going to talk about how Will's actually grown and scaled his agency while staying lean. And having a lifestyle that he's always wanted, where you have the freedom to pick and choose to do the things that you love doing rather than being forced to do everything. So let's go ahead and get into the episode. Hey, Will! Welcome to the show. Will: [00:00:39] Hey, Jason. Thank you for having me, pleasure. Jason: [00:00:42] Well, um, thanks for coming on. Uh, tell us who you are and what do you do? Will: [00:00:48] Absolutely. My name's Will Russell. I'm the founder of a launch marketing agency, Russell Marketing. We specialize in product launches, idea launches, uh, such as crowdfunding, Amazon, e-commerce, and so on. Essentially we have a five-step system that we, we bring to our clients and help them successfully launch their, their big ideas. Jason: [00:01:12] Awesome. Well, let's go ahead. And, um, you know, before we kind of jump into it, how did you start the agency and why? Will: [00:01:21] I used to… About six years ago, I, I was working at an organization and the organization relocated. That would have meant a kind of a 19-minute commute, either way for me. And that was not what I wanted to be doing. You know, my, I created this business and I wanted to always wanted to have a lifestyle or life outside of work. And so three hours every day commuting wasn't my cup of tea. So I decided if there was ever a time to pursue something myself, then, then that was it. I went ahead, just kicked it off with some freelancing work. So, if, if the business was viable, if I could start bringing in clients like that and. And it was able to, and we successfully just continue taking steps since then really. Jason: [00:02:07] Very cool. Well, let's go ahead and jump into kind of the five-step launch process. Uh, tell us a little bit about that and walk us through it. Will: [00:02:17] Absolutely. So this five-step launch process is all about swiftly and, and affordably pursuing an idea. Lots of people have big ideas. In my early work as a freelancer, I saw how costly mistakes can be when pursuing a bad idea or pursuing an idea in the wrong way. And so what I did is I created this five-step system, which if follows like a recipe, uh, should enable anyone to validate and pursue their idea in a, in an affordable manner. Without taking a massive amount of risk. I'm a pretty risk-averse person and my, my processes and my in my business, uh… reflect that. So the, the system is, as I say, five steps. We start with validation. Validation is short period, which I'm sure many of your listeners know, know well. You know, product market fit. Understanding how this product, how this idea resonates in the market. Steps two and steps three a then a curve between the validation period and the actual launch. And it's all about acquiring prospective customers and getting them excited. Getting them ready to buy. And essentially a key is resolving sales objections. If you're launching a new product, you're not going to know what those sales objections are until you actually start selling. So this prelaunch period is really about trying to understand as many of those objections as possible and getting them resolved in advance of the, of the launch. Step four is once the launch occurs, you build your prospective customer audience. Now you've got to convert them. So we're going to focus on converting them into customers. And step five in this system is scale. So most folks, when they're launching, we'll have a call launch period, and I'll go with our clients is to scale as high as possible as many units sold as much revenue, whatever that goal is… As possible during that, uh, during that footstep scale, during that pre-order period. So we'll set and done. That, that five-step system can usually take around four or five months. And coming out at the end of it, a client has, uh, early customers, early adopters, uh, engaged communities around their product and knock on wood, they'll be ready for a real ramp up on their e-commerce. Jason: [00:04:39] That's awesome. I love it. I love how simple it is and I love, um, you know, the step number two, kind of around overcoming objections. Uh, yeah. Like I totally agree with you, you can't overcome objections until you've actually tried to sell and exactly convert people, uh, to figure that out. Cause everybody, like I remember, you know, I, I did many, many companies and came up with many dumb ideas. And I remember telling people, like, hey, this is idea, what do you think? They're like, we love it. And then you get to, you know, selling it and like no one buys it. I remember doing this one thing. It's when I did a lot of triathlons. And I just thought of like, as gag gift, I was like this beer trainer. It was like a helmet with a big, uh, little, like, like a wire that hangs a beer out in front of you that you never could reach... it was the dumbest thing. Will: [00:05:37] Yeah. I mean, it's little funny, it's funny that… It's obviously, it's impossible to predict. Otherwise, you know, apple and Google wouldn't launch products that fail. You can't predict them. However, there are a lot of things you can do to really understand, uh, the potential of an idea well before you have to invest. And so a lot of folks do come to me like you might have, have with, with your idea, which was kind of, you know, kind of unusual… Jason: [00:06:07] You can say it's stupid. Will: [00:06:11] And, and… they've been told by their family and friends. Oh yeah, I would definitely buy this. But there's a great book called The Mom Test. I can't remember the author but, you know, you don't ask your family and friends. If your idea is good, you got to get it into the market and got to get that feedback. And sometimes you get told by the market your idea sucks. And that sucks. Uh, but in my opinion, it's better to find that out before you've invested thousands of dollars, tens of thousands of dollars in pursuing it. Jason: [00:06:45] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, calculating taxes, deductions, compliance. None of it's easy, unless of course you have Gusto. Gusto is a simple online payroll and benefits built for your small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus, with Gusto's help, you can offer benefits like 401k's health insurance, workers' comp, and a lot more. And because you're a smart agency masterclass listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency. That's gusto.com/agency for three free months. Yeah, there, there was one situation where a company came to me that was starting out and they're like, hey, we're going to… We want to develop this little, this book and this little elf that sits on the shelf. And, uh, and I was like, no, that's a dumb idea. And then every Christmas I've been doing it. Will: [00:08:10] Yeah. Elf, exactly. You, you… the strangest things can unexpectedly take off. Uh, so it's an interesting business to be in launches because you do see, you see some products you think a slam dunks face some really big objections and vice versa. So it's all about, it's all about what the data's telling us. Uh, and that's what the system focuses on. Jason: [00:08:32] Exactly. Well, let's switch focus a little bit. Um, how have you been able to build a lean team and keep scaling the agency? Will: [00:08:41] Yeah, that was a particular goal of mine in the last couple of years. This year more so. You know, over the… I think most agency owners will they'll grow. And the solution to growing is okay, I need to hire more, bring in more team members. So we got to eight or nine and of last year, middle of last year. And I was having spending more time in meetings and check-ins, and I, then I, then I wanted to frankly, and, and, and what I'm… How I'm looking to live ,y life is a key guide of the business. So I didn't want to live my life in meetings with, with the team. And so I said, okay, no more hiring. What are we going to do this year to grow without hiring? And that, I think a lot of the answers aren't surprising to people when we talk about productizing your services and making everything as systematic as possible. Uh, we talk about, uh, avoiding scope creep by really understanding and allocating kind of time allowances or bandwidth allowances for each, each role in the business and which role in the system. Uh, we talk about… Having a great lead pipeline so you can pick and choose the higher value leads that come in. But as essentially too, I think you, you really set that goal hiring is such an easy solution to increasing revenue. And so while you might know, you know, the key, the key ways to avoid that and to grow while staying lean. When you actually force yourself to enact it, and you really start seeing the details and specificities for your business rather than the generic kind of best practices of doing so. Jason: [00:10:31] I hit my mute button. Will: [00:10:32] Yeah. Do you know… I listened to, I listened to Seth Godin's… the podcast you did with him a while back. I listened that recently before this show and he said something that I felt really tied into our philosophy around that. And he said, the goal should not be more, the goal should be better. And he was speaking about that with regards to the type of people you work with I think, the clients. But I think that applies to pretty much everything. You know what, whether it's the, how many hours we're working a week or the value we're providing. It's not necessarily always do more, do more, do more, but it's how can we do it better? And that's a good, uh, philosophy to work off of when we scaling, uh, leaning too. Jason: [00:11:17] Well, it's also doing it better and then doing it your way, right? I talk to so many agencies that they have goals of going, you know, like a lot of agencies on our mastermind. They go I want to go from 3 million to over eight figures. I'm like, well, why? And a lot of them have issues with saying that they just go, I don't, it's just a number. It's, it's a goal. Like, well, what if your goal was to do it better, to do it more efficiently where you actually can create more time for yourself, right? Like in the pre-show we were talking about how you work maybe 20 hours, and then you spend a lot of work on your nonprofit and it's about how can you create the right systems, have the right people- because you have to have people, um, in this business in order to be able to pick and choose and do the things that you love. Like, you know… In this business, you know, the, you have to figure out what is like Dean Jackson says, like you're the cow, all you do is produce the milk. So what is the milk? I don't need to produce the cheese. I don't need to sell the cheese. Those that's what other people can actually do. Will: [00:12:34] Yeah, absolutely. That does saying I think applies to, uh, being a generalist versus a specialist, a lot of agencies early, early on, myself included, try to do a lot of things and quickly realize you can't do that well. So focus on a couple of things that we do really well. And that is limiting when you have people coming to you saying, well, we need SEO help. Uh, we've got a lot of money to spend on SEO. I mean a lot of money sounds, sounds good in the sense that it gives me safety net protection. But we don't do SEO. So, so, and we've got to stick with that and we want to be the best that the launch system we do have. And so, yeah, I completely agree with that. Jason: [00:13:19] And I look at it as kind of, when you start out, you have to try everything and you have to figure out what are you really good at? It's kind of like, you know, in sports, you know, you got to try basketball and football and soccer and tennis, swimming, whatever it is. And then by the time you get toward the end of your high school and you're wanting to go to college, well, you have your sport. Um, that's kind of how it was with me. That's kinda how it's going with our kids. It's like try everything and then see what you really like, what you're good at, what you don't like. Do more of the good stuff. Will: [00:13:55] Yeah. And from an agency standpoint, I do remember early on one of the... The key things I was looking for is what, what marketing can, uh, or what service offering can quickly show results. Because there's especially early on, if you have no credibility and no case studies, you can have a hard time with sales. So SEO is a long-term game. It might be a long time before we have that evidence. But paid ads, which are a big piece of our launch system, I can get results tomorrow and I can have a case study tomorrow that shows that results. So that was a big piece of it. You know, what can we do to build that foundation of credibility as quickly as possible, so that did direct or choose of services. Jason: [00:14:37] Awesome. Well, cool. Well, this, this has all been amazing. Is there anything I didn't ask you that you think would benefit the audience? Will: [00:14:45] No, I guess the, the main thing I often like to leave people with is, is just to focus on the validation… Is kind of what you pointed out, Jason, why, you know. A lot of people come to me and I'm sure a lot of folks are coming to your listeners with, with ideas, with things to pursue. Uh, but understanding the why and, and validating that is the right thing to pursue saves a lot of heartache money and time in the end. And it's been a well worthwhile focus for us. So it's always something I lean on others to consider. Jason: [00:15:18] Awesome. And what's agency website people can go and check you out? Will: [00:15:22] Sure. russellmarketing.co, russellmarketing.co. Jason: [00:15:26] Awesome. Well, everyone go check that out. Russell,uh, Will, thank you for so much for coming on. And, uh, if you guys want to be surrounded by amazing agency owners that can really see the things that you're not able to see and be able to open your eyes to things you may not have heard of. So you can grow and scale faster and really get to the point where you can pick and choose to do the things you love while your agency's scaling, which is really pretty cool. I'd love to invite all of you to go to the digitalagencyelite.com. It's our exclusive mastermind for really experienced agency owners that want to be transparent and share what's working Go there now and, uh, and meet the, meet the other members there. There's a great video where the, you can check out the members, but go to digital agencyelite.com. And until next time have a Swenk day.

Embodied Business Podcast
#68 Selling like we‘re human with Sarah Santacroce

Embodied Business Podcast

Play Episode Listen Later Oct 14, 2021 40:54


Hey everyone, thank you for your patience with me! I'm happy to be back and bring you a wonderful conversation with Sarah Santacroce all about re-humanising the way we do business. It's been great to hear Sarah's story, brainstorm ideas for doing things differently and affirm what does and doesn't actually feel good when it comes to marketing. Here is some of what we talked about:  Finding better ways to share our work without compromising our values or being a martyr Inflated prices and why we don't need "gurus" Re-humanising our business practices Finding the right online spaces that suit our businesses and ourselves Sarah Santacroce is changing the current marketing paradigm. 12 years of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach', Sarah hosts the Gentle Business Revolution podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Thought of as an influencer in her field, Sarah is a frequent speaker at conferences and has been featured on many podcasts and radio shows. Some of the most prestigious universities and Business Schools in the world, including Rutgers University New Jersey, HEC Paris, IMD and EPFL Lausanne hire Sarah to train their students for LinkedIn best practices. Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin'. When she's not working, she loves adventure & traveling, yoga & nature walks or hanging out with her family. www.sarahsantacroce.com My new website: YarrowDigital.com Prints & creative space sessions: YarrowMagdalena.com

The Tim Ferriss Show
#538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)

The Tim Ferriss Show

Play Episode Listen Later Oct 14, 2021 182:07


How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins) | Brought to you by LinkedIn Jobs recruitment platform with 770M+ users, Athletic Greens all-in-one nutritional supplement, and Helix Sleep premium mattresses. More on all three below.Chris Hutchins (@hutchins) is an avid life hacker and financial optimizer. He's the host of All the Hacks podcast and the Head of New Product Strategy at Wealthfront.Previously, Chris was co-founder and CEO of Grove (acquired by Wealthfront), co-founder of Milk (acquired by Google), and a partner at Google Ventures, where he focused on seed and early stage investments.Chris reached out with many questions about podcasting. He had already read much of what I had written, listened to several interviews, and this is intended to be an updated guide to all things podcasting.Please enjoy!This episode is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula (and five free travel packs) with your first subscription purchase! That's up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*This episode is also brought to you by Helix Sleep! Helix was selected as the #1 overall mattress of 2020 by GQ magazine, Wired, Apartment Therapy, and many others. With Helix, there's a specific mattress to meet each and every body's unique comfort needs. Just take their quiz—only two minutes to complete—that matches your body type and sleep preferences to the perfect mattress for you. They have a 10-year warranty, and you get to try it out for a hundred nights, risk free. They'll even pick it up from you if you don't love it. And now, to my dear listeners, Helix is offering up to 200 dollars off all mattress orders plus two free pillows at HelixSleep.com/Tim.*This episode is also brought to you by LinkedIn Jobs. Whether you are looking to hire now for a critical role or thinking about needs that you may have in the future, LinkedIn Jobs can help. LinkedIn screens candidates for the hard and soft skills you're looking for and puts your job in front of candidates looking for job opportunities that match what you have to offer.Using LinkedIn's active community of more than 770 million professionals worldwide, LinkedIn Jobs can help you find and hire the right person faster. When your business is ready to make that next hire, find the right person with LinkedIn Jobs. And now, you can post a job for free. Just visit LinkedIn.com/Tim.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mindful Health for the Wise Woman
Intellectual Health - Life Long Learning Toolbox with Adam Ashton

Mindful Health for the Wise Woman

Play Episode Listen Later Oct 13, 2021 44:09


Adam Ashton is one of the co-hosts of the What You Will Learn podcast. Along with his friend (also Adam), they read a book each week and share the best bits in a ~30 minute episode. Now approach 250 episodes, they were nominated for a 2019 Australian Podcast Award in the Business & Marketing category, and they've climbed as high as #6 on the Apple Podcast charts. Through the podcast, they've also been able to interview some of their favourite authors, such as Seth Godin, Robert Greene, Dan Ariely, and a former Australian Prime Minister. They also wrote a book! It's called “The Sh*t They Never Taught You.” Resources:- Twitter: @wywlpodcast- Facebook: Facebook.com/whatyouwilllearnhttps://www.whatyouwilllearn.com/https://www.chieflearningofficer.com/2020/05/26/the-mindset-of-a-lifelong-learner/https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322https://sive.rs/https://www.amazon.com/Sh-They-Never-Taught-You/dp/0645133809

Care More Be Better: Social Impact, Sustainability + Regeneration Now
Be Creative With Purpose, featuring Scott Perry, Chief Difference-Maker of Creative On Purpose

Care More Be Better: Social Impact, Sustainability + Regeneration Now

Play Episode Listen Later Oct 13, 2021 51:20


Today you get to meet Scott Perry, a “SUPER creative” and Chief Difference-Maker at Creative On Purpose. Corinna discusses navigating uncertainty, finding your purpose, and living with your passion as the discuss finding your true life path and making a bigger difference in so doing.   About Our Guest: Scott Perry is a head coach in Seth Godin's Freelancer's and Creative's Workshops and he's the Chief Difference-Maker at Creative on Purpose where he helps those who work in social impact embrace uncertainty and navigate adversity with greater equanimity. He's someone whose obvious love of music, language and creativity come together in one thought-provoking package. Guest Website: https://creativeonpurpose.com/ Linkedin: https://www.linkedin.com/in/ascottperry/ Email: scott@creativeonpurpose.com Resources Mentioned Meditations by Marcus Aurelius Creative on Purpose Podcast: https://podcasts.apple.com/us/podcast/creative-on-purpose-live/id1250842005   Time Stamps: 00:00 Introduction 01:45 Navigating uncertainty, creating equanimity 04:30 Stepping into potential & finding purpose 07:40 The hero's journey 09:30 The difference only you can make 11:45 The MOST important question in finding your purpose 13:39 Bringing purpose when it's “just a job” 16:42 Giving up certain social media to FOCUS 22:00 Powerful communication is… 23:45 The burnout challenge 29:00 How to avoid burnout: Doing the wrong thing, or doing the thing wrong 31:03 Marcus Aurelius, and the power of the stoicism philosophy 39:20 The Real Work by Wendell Berry 42:46 Conquering unworthiness 44:42 Stepping into possibility and potential so you can be better each day   Join the Care More. Be Better. Community! (Social Links Below) YouTube: https://www.youtube.com/channel/UCveJg5mSfeTf0l4otrxgUfg Instagram:  https://www.instagram.com/CareMore.BeBetter/   Facebook:  https://www.facebook.com/CareMoreBeBetter  LinkedIn:  https://www.linkedin.com/company/care-more-be-better   Twitter: https://twitter.com/caremorebebettr   Clubhouse: https://www.clubhouse.com/club/care-more-be-better   ~Join us live each week for open conversations on Clubhouse!~ Care More Be Better Supports Social Impact, Sustainability + Regeneration NOW Care More. Be Better. is not backed by any company. We answer only to our collective conscience. As a listener, reader, and subscriber you are part of this pod and this community and we are honored to have your support. If you can, please help finance the show (https://www.caremorebebetter.com/donate). Thank you, now and always, for your support as we get this thing started

The Tim Ferriss Show
#537: Hidden Knowledge — Mark Plotkin on How Animals Discover and Use Medicines (And Lessons We Can Apply)

The Tim Ferriss Show

Play Episode Listen Later Oct 13, 2021 55:29


Hidden Knowledge — Mark Plotkin on How Animals Discover and Use Medicines (And Lessons We Can Apply) | Brought to you by BlockFi crypto platform and UCAN endurance products powered by SuperStarch®. More on both below. This special episode of The Tim Ferriss Show features Dr. Mark Plotkin (@DocMarkPlotkin) .Mark is an ethnobotanist who serves as president of the Amazon Conservation Team, which has partnered with ~80 tribes to map and improve management and protection of ~100 million acres of ancestral rainforests. He is best known to the general public as the author of the book Tales of a Shaman's Apprentice, one of the most popular books ever written about the rainforest. His most recent book is The Amazon: What Everyone Needs to Know. You can find my first interview with Mark at tim.blog/MarkPlotkin. He is also the host of the Plants of the Gods podcast, through which you can learn about everything from hallucinogenic snuffs to the diverse formulations of curare (a plant mixture which relaxes the muscles of the body and leads to asphyxiation), and much, much more.Today's episode focuses on how animals use medicinal plants, and it has some wild stories featuring cows, penguins, pigs, frogs, and everything in between. It's pulled from a chapter in Mark's book Medicine Quest: In Search of Nature's Healing Secrets. I loved the chapter, and I asked Mark if he'd be willing to record it in audio to share it with you all. He agreed and here we are. Please enjoy!This episode is brought to you by BlockFi! BlockFi is building a bridge between cryptocurrencies and traditional financial and wealth-management products. I became excited enough about this company that I ended up becoming an investor.Their BlockFi Rewards Visa® Signature Credit Card provides an easy way to earn more Bitcoin because you can earn 3.5% in Bitcoin back on all purchases in your first 3 months and 1.5% forever after, with no annual fee. BlockFi also lets you easily buy or sell cryptocurrencies. For a limited time, you can earn a crypto bonus of $15–$250 in value when you open a new account. Get started today at BlockFi.com/Tim and use code TIM at sign up.This episode is also brought to you by UCAN. I was introduced to UCAN and its unique carbohydrate SuperStarch by my good friend—and listener favorite—Dr. Peter Attia, who said there is no carb in the world like it. I have since included it in my routine, using UCAN's powders to power my workouts, and the bars make great snacks. Extensive scientific research and clinical trials have shown that SuperStarch provides a sustained release of energy to the body without spiking blood sugar. UCAN is the ideal way to source energy from a carbohydrate without the negatives associated with fast carbs, especially sugar. You avoid fatigue, hunger cravings, and loss of focus. Whether you're an athlete working on managing your fitness or you need healthy, efficient calories to get you through your day, UCAN is an elegant energy solution. My listeners can save 30% on their first UCAN order by going to UCAN.co/Tim.If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!*For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Akimbo: A Podcast from Seth Godin

And HonusAkimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button. See acast.com/privacy for privacy and opt-out information.

Claim the Stage: A Public Speaking Podcast for Women
Ep 192 Are You Using the Language of Leadership? With Joel Schwartzberg

Claim the Stage: A Public Speaking Podcast for Women

Play Episode Listen Later Oct 13, 2021 40:18


If you want to get back to basics and have a refresher course on the fundamentals of communication, speaking, and leadership, this episode is for you. My guest today is Joel Schwartzberg. You may remember him from one of our most popular episodes, How to Make a Point That Sticks. Joel is a leadership communications coach and author and today he brings his tips to help you create a "language of leadership." Joel's key message: "The most powerful tool you have as a leader—to inform, engage, and inspire—is your voice. Yet all too often, our words fall flat; we get caught in our head, fail to truly understand our audience, or simply flub the landing. But it's our words and awareness of their impact that make the difference between simply managing teams and inspiring them to do their best work. " We discuss: Why some women come across as aggressive if they are straight forward The importance of gender neutral language Ideas around what to do if you are interrupted in a meeting and how to deal with that Why leaders need to focus their communication on inspiration, not just information The importance of shifting language from merely sharing problems to solving them Do's and don'ts for conveying empathy and hope Easy ways leaders can improve the effectiveness of meetings through communication The three simple words that quickly reveal if you're getting your point across or not More about Joel: Joel Schwartzberg is a leadership communications coach whose clients include American Express, Blue Cross Blue Shield, State Farm Insurance, the Brennan Center for Justice, and Comedy Central. Joel's articles on effective communication have appeared in Fast Company, Harvard Business Review, and Toastmaster magazine. He is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter, which Seth Godin calls “a manifesto for giving talks that make a difference,” and The Language of Leadership: How to Engage and Inspire Your Team, which Kevin Eikenberry says “will make your communication more purposeful, meaningful, and inspirational.” Learn more about Joel and his coaching practice here. Get Joel's new book, The Language of Leadership Want to improve your public speaking skills and check out a Speaker Sisterhood club as a guest? Your first meeting is free and all clubs are meeting online. Find the club that works for you here. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Bridging
#42 Alex di Palma: Why should you have a Podcast?

Bridging

Play Episode Listen Later Oct 13, 2021 32:46


Alex di Palma is a producer, editor, consultant, and educator. She's the executive producer of the podcast, Food 4 Thot, which was named “one of the best book podcasts" by The Oprah Magazine. Alex is also the producer of bestselling author and marketing expert Seth Godin's Akimbo Podcast. She teaches The Podcast Workshop alongside Seth and has already helped 1000+ students to become podcasters.In this episode you will learn:-why you should have a Podcast-how to create engagement with your audience-sharing your voice with Podcasting-the business model of PodcastingFind out more about Alex di Palma and Seth Godin's Podcasting workshop https://www.akimbo.com/thepodcastingworkshopBridging is a Podcast, hosted and produced by Özlem Özkan. She is the author of the book "The Student", an entrepreneur, freelancer, coach, and teacher. Sign up for Transformation and Growth Workshop via www.ozkanozlem.com/goFor coaching check out www.ozkanozlem.com/coachingYou can find out more about Özlem via her book "The Student", Instagram, Linkedin, Website, and Youtube ChannelFor sponsorship or to book Özlem as your next speaker, send an email to ozlem@ozkanozlem.com. 

The Faster Than Normal Podcast: ADD | ADHD | Health
Award Winning Sci-fi Fantasy Author and Content Marketing Champion EJ Wenstrom

The Faster Than Normal Podcast: ADD | ADHD | Health

Play Episode Listen Later Oct 13, 2021 20:41


I want to thank you for listening and for subscribing to Faster Than Normal! I also want to tell you that if you're listening to this one, you probably listened to other episodes as well. Because of you all, we are the number one ADHD podcast on the internet!! And if you like us, you can sponsor an episode! Head over to https://rally.io/creator/SHANK/ It is a lot cheaper than you think. You'll reach... about 25k to 30,000 people in an episode and get your name out there, get your brand out there, your company out there, or just say thanks for all the interviews! We've brought you over 230 interviews of CEOs, celebrities, musicians, all kinds of rock stars all around the world from Tony Robbins, Seth Godin, Keith Krach from DocuSign, Danny Meyer, we've had Rachel Cotton, we've had  the band Shinedown, right? Tons and tons of interviews, and we keep bringing in new ones every week so head over to https://rally.io/creator/SHANK/ make it yours, we'd love to have you, thanks so much for listening!  Now to this week's episode, we hope you enjoy it! —— E. J. Wenstrom believes in complicated heroes, horrifying monsters, purple hair dye and standing to the right on escalators so the left side can walk. She writes dark speculative fiction for adults and teens, including the young adult dystopian novel Departures and the award-winning Chronicles of the Third Realm War series (start with Mud). When she isn't writing fiction, E. J. Wenstrom is a regular contributor to DIY MFA and BookRiot, and co-hosts the Fantasy+Girl Podcast. Start the Chronicles of the Third Realm War series for free with the prequel novella when you join E.J.'s newsletter. Today we learn the specific techniques with which she wields her ADHD superpowers, maintaining a career as a multi-genre creative author! This is awesome- enjoy! In this episode Peter and EJ Wenstrom discuss:   2:17 - Intro and welcome EJ!  Ref: Start “The Chronicles of The Third Realm War” for free with a link HERE 3:42 - Thank you Lori for introducing us! 4:00 - So you are ADHD yourself, when did you get diagnosed & what was life like before it? 6:56 - As a professional writer; how are you managing your deadlines, especially working on your own?  Ref: @5amWritersClub on Twitter 10:56 - So tell me about how you're getting your dopamine, especially when you get up at 5am and get pretty much straight to writing? 12:08 - How do you switch roles from say..writing for a PR firm, then for Fantasy Fiction. What's the switch in your brain's mindset? 13:56 - Tell us about your novel Departures! And what was/is your process!? 17:35 - How can people find you? https://www.ejwenstrom.com or at @EJWenstrom on Twitter  INSTA  Facebook and newly on TikTok And links to all of her books are here 19:00 - Thank you EJ Wenstrom!  Guys, as always, we are here for you and we love the responses and the notes that we get from you; so please continue to do that! Tell us who you want to hear on the podcast, anything at all; we'd love to know.  Leave us a review on any of the places you get your podcasts, and if you ever need our help I'm www.petershankman.com and you can reach out anytime via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse!  19:55 - Faster Than Normal Podcast info & credits — TRANSCRIPT:  — I want to thank you for listening and for subscribing to Faster Than Normal! I also want to tell you that if you're listening to this one, you probably listened to other episodes as well. Because of you all, we are the number one ADHD podcast on the internet!! And if you like us, you can sponsor an episode! Head over to https://rally.io/creator/SHANK/ It is a lot cheaper than you think. You'll reach... about 25k to 30,000 people in an episode and get your name out there, get your brand out there, your company out there, or just say thanks for all the interviews! We've brought you over 230 interviews of CEOs, celebrities, musicians, all kinds of rock stars all around the world from Tony Robbins, Seth Godin, Keith Krach from DocuSign, Danny Meyer, we've had Rachel Cotton, we've had  the band Shinedown, right? Tons and tons of interviews, and we keep bringing in new ones every week so head over to https://rally.io/creator/SHANK/ make it yours, we'd love to have you, thanks so much for listening!  Now to this week's episode, we hope you enjoy it! — Okay. Everybody, Zoom's little computer woman just told me that recording is in progress, which means that we are here for another episode of Faster Than Normal. Thank you so much for joining me. I am in a super hyped up mood today. Uh, what wound up me being like starting, just to take my daughter to school this morning, we somehow wound up walking the three miles to school, uh, with the dog, and then I dropped the dog off at doggy daycare.. or storage as I call it, and I walked back. So I'm six miles in this morning and a high as a kite from that. So enjoy this dopamine fueled episode of Faster Than Normal! We have an amazing guest today, I know I said it all the time but this person, this is really cool. EJ Wenstrom is here. She's an award winning author. Why is she an award winning Author? We'll we'll talk about that but Listen to this: “One, girl, one angel three, God's determined to keep them apart! A stormy and seductive novella that will draw you into an elaborate fantasy world.. and it's a series. This shit is awesome. Reviewers love her: “Mimicking the brutal and strange of ancient mythology alongside the high fantasy and gut wrenching actions”, says Reader's Lane, while Literary Hill says: “In the third realm, perils await, but anything is possible and readers who venture, there will find a rewarding escape into a very creative and fully imagined world.” EJ believes in complicated heroes, horrifying monsters, Purple hair dye and standing to the right on escalators so that the left side can walk. God bless you for that. Yes. She writes dark speculative fiction for adults and teens, including the young dystopian novel Departures where the lead character or one of the characters has ADHD. I think it just gave something away. And the award winning Chronicles, a third realm series, starting with Mud when she isn't writing fiction. Ed wants some, she's just regular contributor to DIY MFA and book riot. She co-hosts the fantasy girl podcast. Start “The Chronicles of The Third Realm War” for free with a link HERE:  We're going to put down below with her prequel novella, but holy cow, it is exciting to talk to you. EJ, welcome to Faster Than Normal!  Thanks so much. I'm excited to be here!  It was awesome- we got connected to our friend, our mutual friend, Laurie, who I've known for like 25 years has known me through the good and the bad of the last 25 years of my life, pre-diagnosis and post-diagnosis so I assume at some point she looked at you and said, holy shit, you're a female Peter! You guys should really meet. So it is wonderful to have you on the podcast. You are ADHD yourself. When did you get diagnosed and what was life like before it?  Yeah. Yeah. I was diagnosed in high school, which is pretty typical, I think, especially for girls because we… differently. Typical nowadays- when I was in HS it was called sit down you're disturbing the class disease.  Well, yeah, this was, this was late nineties, early two thousands. So, yeah. Yeah. But, um, but yeah, so before my diagnosis, I had gotten through most things perfectly fine because I was that quiet kid who was just not a problem. And, you know, To myself, in the corner. While other people were maybe going crazy over there. And, uh, so teachers loved that. You know, I got pretty good grades for the most part. Um, until about middle school when I switched, you know, where I was going to school and the format changed and everything else. And all of a sudden, some of the grades that I was getting in my best subjects, like Math, were just plummeting. They were just disastrous. And then around the same time I was getting like migraines. Cause you know, like your hormones are all changing. And so for a while there, we thought that the two were linked and it was kind of scary. Weird stuff going on, you get kicked around from doctor to doctor, to doctor. No one could quite figure it out until one person finally, the doctor said, have you gotten tested for any learning disorders? And it was a huge game changer. So that took place. I think it was my sophomore year of high school. And then all of a sudden we started looking at these symptoms for ADHD after my diagnosis. And it was like, uh, uh, like it was just, it was comforting honestly, to suddenly understand what was going on because the problem was never that I didn't know the material; the problem was.. turning in homework assignments and remembering what chapter I was supposed to read for class and just things like that. And, you know, look at my planner at the assignments were there was everything written out crystal clear, I just got mixed up somehow and did the wrong one. And it's, there was no explanation for it, but it just kept happening. And so it just made everything make so much more sense. Uh, we tried a few medications, which I stuck with through high school. And then since then I've actually gone without, and just found other ways to cope with my strengths and weaknesses and, uh, you know, kind of cover myself. But I, you know, I also did a little bit of ADHD coaching around that time. Did the whole section 508, all that, all that. And so, yeah, it's just. You know, crucial to understanding myself and then also a big part of my identity, honestly.  Now let's talk about. Okay, so you're ADHD and you, you, you found ways to manage it. You're also a writer. Okay. And when you're writing these books, you have deadlines. So let's just dive right into it. Tell our listeners who are dying to know this; How are you managing your deadlines especially working on your own?  Sure. You know, it's funny because with the Fiction I've actually lucked out so far in that my publishers have been very kind to me. I've not actually had to work on a hard deadline for a Fiction publisher, but, you know, I work in a public relations firm. I work, you know, I've done freelance writing before I've done all sorts of writing across the gamut, and yeah, stuff has deadlines and. You can't change those deadlines. You know, you've made commitments to clients. You've made commitments to, you know, people on your team, you can't change that. And, uh, you know, I think that really the, the ADHD and the way that my brain works with that has helped with deadlines or maybe the deadlines helped me and then, you know, having multiple plates spinning at once can be easier for me than just having one, uh, something about the pressure of it. As long as it's not too much, you know, there's always an edge to things, but having a little bit of pressure helps with the focus and it helps to be able to have a few things, to give attention to it once deadlines. Deadlines, themselves help. Because if you don't give me a deadline, I don't feel the same way. If you don't give me a deadline, I'll start working on whatever you want immediately until the next big thing comes along. And then that becomes the most important thing.  Yup. Yup. And sometimes it's easy if there's not a deadline to just keep going deeper and deeper and deeper and never reach an end point because you just get lost in the, you know, like the exploration itself. So I've been working on something since 1987, but yeah, sure.  Yeah. But, um, but the deadlines can really just help kind of lend that focus, but I've also learned a lot over the years about how to best use how my brain works. So I wake up at 5:00 AM in the morning, it's called 5:00 AM writer's club. You can check it out on Twitter.  It's an amazing community of authors who are all up together writing before they do absolutely anything else in their day.  And so you're, you're you're .. you're writing before you say exercise and before you anything else??  Yeah. Yeah. I, I wake up, I walk my dog quickly and then I opened my computer and I start reading whatever manuscript I'm on. And I check in with my author buddies on Twitter. There's a little bit of support and accountability to that. Also very helpful. And then I just get to work and I, I write for about probably an hour and a half most mornings, um, around that time. And it's really nice because I know that my brain is a little bit slower when I've just woken up. So it's easier to have just one thing that I'm trying to do. And especially when it's something that's a really long tail goal, like writing a novel, uh, that tends to take me about a year, maybe year and a half to do so it's not like you get that instant hit of gratification of checking something off of your list. It's, it's a nice time to be able to just sink into something as opposed to jumping task to task like I do, you know, later in the day and it gets me thinking creatively before my brain is tired from having been at work all day or going for a run or whatever else it might be.  How are you getting? So tell me about how you're getting your dopamine when you're, when you're.. for me, if I'm writing, if I'm doing long periods, writing has to be in a confined space, like I'm on an airplane for 14 hours on my way to Asia, or I've just worked out, or I've just done a long run or a ride or whatever, and then, or a skydive. And then I have the dopamine in my system to, to, to go to town on writings, but you're doing it at 5:00 AM the second you wake up, that's amazing.  Uh, yeah. Yeah. And I definitely do things to manage my energy. Like I, I hear what you're saying with that, but I do it in the evening. So I'll usually go for my run at the end of the day when my brain's tapped out. But I'm starting to feel like physically a little fidgety, so I'll eat dinner and then I'll head out. And, you're able to get your. My thing is if I don't, if I wake up and have to think about working out, I'm going to come up with a reason not to. So I, you know, I sleep in my running shorts. I wake up I'm on the bike or I'm on the I'm on the train or whatever. So I don't have to think about it. So you actually have the ability to, to think about it all day. No, you have to do it and still manage to do it. That's actually pretty impressive.  I mean, I got to tell you, I don't even think about it until I shut my computer at the end of the Workday. And then. Yeah, and I mean, it's not perfect. It's not perfect, but it's so important to me to make writing the priority, to make sure that I do it every single day. You know, I used to run in the morning and decided I had to make a choice. And so that's the choice I made. Um, but yeah, I do a pretty good job with running all the same. So I usually get out the door and go for a run three to four days a week on, on weekdays and then once or twice more on the weekends. So it adds up to a pretty reliable routine.  Awesome. Tell me about switching roles. So, you know, at. during the day your at a PR firm or advertising, whatever and then you come home and you're writing Fantasy Fiction. How what's..[???] And then you go to PR [..ah, here is is..} What's the switch in the brain's mindset to go from one to the other? That's a good question. Um, you know, I think there's maybe a difference between like when I'm writing Fiction I'm letting my brain wander. So it kind of taps into a lot of what, you know, especially having Inattentive ADHD. It's what my brain wants to do anyway. Whereas when I'm at work, I think it taps into some similar creative things, you know, working in PR a lot of it really does come down to what's going to be a compelling story to tell, but it's a much faster turnaround. So I'm hopping from one thing to the next, the next to the next, you know, often, many times an hour even, and so. It hits. I think there's a way to tap into that ADHD thing- where you want to just jump on everything at once. And it works really well for what I do at a firm. Uh, basically everything is happening all the time at once anyway. And so it becomes a real strength to be able to exist in that and be comfortable with it. Um, and so that's kind of where I get that. I mean, you talked about dopamine before. That adrenaline hit almost of like checking multiple things off your list and then kind of jumping around and getting that fresh project to tackle, uh, every half hour or so.  Let's change topics. Tell me about Departures, because let me, I want to guys, I want to read you. I want to read you the, uh, the sort of, um, the, the blurb here for her for her novel Departures: “to get along in the directorate, just seek control, track your metrics and die when scheduled. That's where Evie went wrong”.   So, okay. Number one, I'm going to go out and get this immediately cause this looks really pretty good, but tell me about the book. Sure. So I, the books started with the idea of a girl who just as the description, sounds like she wakes up in the morning and she's in a total panic because she was not supposed to wake up again. This was her departure date, the day she was scheduled to die. And so many of my book ideas come from that initial seed. So it's either like a character voice or like this was kind of like that initial hook for the that you, uh, start out with and then everything else has to be built out from there. And so I kind of tackle that sort of project very slowly over time and then layer things in. So at first I thought that was going to be that opening scene where the book would go and then I started to slowly. I wrote that scene, figuring it out the best I could. So like a skeleton version of the scene. And then from there, it's, it's called like a zero draft where you kind of write out the beats, capture what you can, as you go. Cause you kind of hit that creative flow. So you might hit full sections of dialogue or description or something where you get really deep into it. And then other sections are still just like, I don't know, I'll come back and figure this out later, something happens here where they make this discovery and.. you kinda get what you can out on the page, because then it's out in front of you and your brain space starts to open up for more. And so through that sort of process, I started to get into this world where it wasn't just about death dates, but everything about it was very carefully optimized, very carefully structured, so that everyone lived their best possible life by this particular government's definition. And so for them, that meant removing all pain, you know, kind of putting optimal, optimal levels around, you know, when people sleep, what people eat, uh, how much stress they allow into their lives, providing everybody with a fitness routine that helps them optimize their lives. And so over time that started to create a system where people live extremely long lives. And everything is very, very carefully managed on their behalf. And I, so when something goes wrong within this world, it's catastrophic. Um, and Evie, even though this meant for her that she was now able to live a longer life. You know, one of the really interesting points that came up over and over again is I was sharing this manuscripts with different, uh, critique partners with different editors and agents, was that people were struggling because Evie at first was more panicked about being alive than she was relieved. But I it's something I examined over and over again. And he really came to the conclusion that when this is kind of the doctrine that's embedded within you, your entire life, I think that rings true. You know, everyone's relying on the system to work all of the time and be, have their best interests in mind. And so if that doesn't work out, then what's going to happen to everyone. Uh, and it, it made for a really fun world to create and an even more fun world to break.  It's very, very cool. Where can people find you and follow you? Cause this was, this is fascinating. I wanna have you back at some point, but we do keep the podcasts at 20 minutes, because you know, ADHD, um, so how do people find you?  EJWenstrom.com or @EJWenstrom on Twitter  INSTA  TikTok and you can sign up for the first novel of the Fantasy series Departures here!  So you can find me at.  [ https://www.ejwenstrom.com or at @EJWenstrom on Twitter  INSTA  Facebook and newly on TikTok] and links to all of her books are here Or at AEJ Wenstrom on Twitter, on Instagram. Uh, I've just started playing around with TikTOK. So you can find me there too. Uh, and yeah, you can sign up, like you mentioned at the beginning and get the, uh, the first novel in the fantasy series I wrote before Departures, you can also find a purchase in that whole other series on Amazon and, uh, other major books. Love love, love. We will throw the link into the show notes guys. This was.. God.. this is awesome. We do thank you so much. I'm totally going to.. EJ what's the age on the books? I feel like my daughter would love it, but she's only eight. Would she love it or should I wait a few years?  Uh, you know, you might, it's kind of a parental discretion thing. Uh, for Departures, it's definitely written for you, a young adult audience. There's maybe some romantic themes that are a little bit advanced for an eight year old, but she also may not pick up on it. That would be your judgment call to make, but I would say it's written for like a 12 to 16 year old audience.  Well, she came home yesterday and told me the three boys in the class asked to marry her so we're there!!  Awesome, guys. This was phenomenal. EJ, thank you so much EJ Wenstrom everyone on Faster Than Normal today. Great, great interview. Thank you so much for your time.  Guys, as always, we love that you're here. It means the world to me, we are close to 300 episodes and I can't even believe that that's almost as, as weird to me as thinking they haven't, I've almost had a dog for a year. So things get crazy up in this, up in this, uh, uh, pandemic bitch. It's just, it's been an insane year. We've had this podcast running since 2000… god since late 2016 or 2017, I think, so we are going on strong, our 300th episode is coming up. It's gonna be pretty amazing. Stick around for that. Thank you for listening. I'm at @petershankman on all the socials, the website, is FasterThanNormal.com the on Twitter and all the, all the socials there. Anything we can do for you. If you have any guests that you think were as cool as EJ Wenstrom or have the same color hair, let us know. We would love to have them on the podcast as well. We will see you next week with a new interview. My name is Peter Shankman. You've been listening to the Faster Than Normal, where we understand that ADHD is a gift, not a curse. I want you to understand that too. Talk to you guys soon. — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week. 

The Think Marketing Podcast
093: How to Get The YouTube Algorithm to Work For You

The Think Marketing Podcast

Play Episode Listen Later Oct 12, 2021 29:51


In this episode, Sean teaches how to get the YouTube Algorithm to work for you ****** Watch our FREE YouTube Masterclass class here

The Long and The Short Of It

After having made big decisions in her life recently, Jen noodles on a subject that Pete then creates a helpful acronym for: fear of the unknown.Specifically, in this episode Jen and Pete talk about:How might someone approach making a big decision? What questions could they ask themselves or others?Why might it be scary to take risks? And how might you take risks, despite that fear?What can happen when you ask questions and hold space for someone?To hear all Episodes and read full transcripts visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box o' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos and other interesting things Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.comLearn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Follower of One : Missions For The Rest Of Us
519. How To Deal With Anxiety - 1 Peter 5:7

Follower of One : Missions For The Rest Of Us

Play Episode Listen Later Oct 12, 2021 4:00


Hey, it's Mike Henry with Follower of One, and today I'm doing our podcast on both video and audio. And so you can hear this in both places and it will come out at different times, but our verse for today is 1 Peter 5:7 “casting all your anxiety on Him, because He cares for you.” Peter is talking to us, and he's telling us that we can cast our anxiety on him. In our previous episode, we were talking about being humble, and the humility is a key for this anxiety passing. We sometimes feel like we're the victims of anxiety. We're confident that we're not powerful enough to deal with our fear, and yet, it's not our fear that exceeds the power that we have. It's God who exceeds the anxiety and the fear that we have.  When we humble ourselves and put ourselves in the right place, then we're in a position to be able to hand our anxiety to Jesus. We can give it to Him, because He cares for us, and He's powerful. In John 16:33, Jesus said: "These things I've spoken to you, so that in me you may have peace. In the world, you will have trouble. But take courage, I have overcome the world." The trouble of the world does not exceed the authority of Jesus. And so even the true things that we fear, much less the anxiety, which is as Seth Godin called it “experiencing failure in advance”, the anxiety is something that we can give away. We can give it back to Jesus. We can place that on Him because He cares for us.  Today, I want to encourage us to go into our workplaces to pray, and to take that anxiety. If you have a big meeting coming up, or if you know you have a difficult conversation coming up. Or maybe it's a review that's going on. Cast that anxiety on him. Don't spend time experiencing your failures or your fears in advance, wait for them, and trust Jesus. He has this under control, and He will care for you in such a way that you can take that anxiety and put it on Him, and He will give you peace in its place. And use that peace to make a difference in the lives of the people that you work with. We do these things so that we can be ministers in our marketplace. A minister is just a servant. And so we give this anxiety away and we're back and we're free to be able to serve the people that we work with so that they might ask us, “Why are you doing this?” And we can tell them, "I'm doing this, and I'm peaceful because I trust Jesus, and He's working these things out in our lives and He can do that in yours as well." I'm so excited to get the chance to be a minister in the marketplace, a minister of Jesus Christ in the marketplace. I hope you join me. Ministry is helping other people move one notch closer to Jesus. And that's what we try and do at Follower of One. And so I want to encourage you to join me by going to followerofone.org and checking out our online community and signing up for the next marketplace mission trip. Thank you for being a minister in the marketplace and thank you for making a difference in the lives of others. Your ministry at work matters and it makes a difference to those around you. Thank you very much.

B2B Marketing and More With Pam Didner
189 - ft. Ramon Ray: How to Smart Hustle Your Way to Business Growth

B2B Marketing and More With Pam Didner

Play Episode Listen Later Oct 12, 2021 25:17


A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I have a very exciting guest: Ramon Ray. I actually met Ramon like literally four or five years ago at South by Southwest. And then we got connected on social media channels, but we never met in person until, well, now we are still not meeting in person! Ramon's with me on Zoom and he's a founder of a SmartHustle.com. And I'm going to ask him how to hustle intelligently. He's an author, writer and even producers. By the way, he started four companies and sold two of them. All right! So he deserves to have a conversation with us. So Ramon, welcome to my show.   Ramon Ray: Hey Pam, thanks for having me here and good to reconnect with you after so many years. But I'm so glad you're still in the flow and groove of what you do and I am, as well. So it's an honor to be here and share this time with you and your community. So thank you, Pam. I appreciate it.   Pam Didner: Thank you so much. And you talking about smart hustle and I would like to ask you, and personally, I need that as well: how do we hustle smartly? I know that's probably not right adjective but can you give us a definition of that?   Ramon Ray: Everybody, Pam, I think that we get it's a given except for a few people are in the hustle. They work hard. All of us try to wake up early. We do everything we can, we're always working, working, working. But I think the concept of smart hustle, you know, what do they say? Work smarter not harder. Yeah. We've heard that many times before, but I think it's just the aspect of the strategy. How can I connect the dots? You and I had a conversation offline before we came on. That's part of the smart hustle. Okay. I do this; somebody does that; how can we either work together or how can I support them? How can I add value to them? You know, I have a spoon, they have a teabag, huh? Let's find somebody that has water.   Pam Didner: Or a cup, for that matter (both laugh).   Ramon Ray: I think we should do the cup first before we find the water yet. Let's find the cup first. But my point being, that's the smart, smart hustle where my passion is inspiring and educating because owners to grow their businesses. And of course, as you know, working with B2B brands. So that's what it means. It means to not just work harder, but kind of look for opportunities, create your own serendipity. It means to have an attitude of service to others and knowing that by me serving others and adding value to them, the same will be done to me.   Pam Didner: Yes. So I really liked that in terms of connecting the dots, especially that when you network with someone or you are meeting someone or even just, you know, ex-colleagues and then see what you can do to actually help them or help each other. I think that's really the bottom line that way you are talking about is that.   Ramon Ray: Correct. And that's networking. Right? I found that the big part of my smart hustle has been the power of networking. And networking is not always “here's my business card. Give me your business card.” No, that that's, that's transactional idioticy. But it's more so, “okay, let me listen.” Going back to our example: “Pam said spoon, she said teabag, she said water, but she didn't mention cup yet. You know what? I have three cups.” It's silly, but you people understand that's the listening. How can I add value? And then, you know what, maybe we can work together or loosely, whatever that may mean.   Pam Didner: Yeah. And the way I look at hustle, I tend to look at from a different perspective in terms of how can I be productive? For example, um, you know, Tim Ferris has a book, like what four work hours per week, something to that extent. And, um, even with that, I read that book, you know, years ago, even with that, smart hustle requires a lot of thinking. Like I work all the time, 24-7, but if I really want to scale back, I need to think through what are the things I don't want to do. And I have to prioritize like a hard core prioritization. And then I also have to think through like how I can get other people to help me. So from my perspective, small hustling is actually not that easy to do. And if you want to be productive, what is your thought on that?   Ramon Ray: No. I agree with you a hundred percent and I think that it's, it's a key thing that it does take, especially depends on where you're at. It's that aspect of being scrappy. Yes. Being scrappy. But if you're just a scrappy, you'll always be kind of low level. You'll always be fighting for survival.   Pam Didner: You only focus on technical.   Ramon Ray: Yes. And fighting, fighting. You want to be scrappy. You want to be nimble, but you want to be that scrappiness where it's always a 10x, always a plus one. A scrappiness, but with thought. And I think you said that best and that's really the key. Let me consider how I can do something. Yes. But always understand leverage. And not leverage in a bad way. I think, to your point, you're right. Let me think. “Okay. I need to do this action today. Is it worth me spending time with this?” And to underline what you said, Pam, saying no to things is important, as well. You can't, I mean, I I'm pulled--I'm sure you are--a thousand different ways. I'm asked to do free things, fee things or not. So every moment is an evaluation. “Okay. Is this the best use of my time? Or should I just do this? Because this person's awesome and I want to just serve them.” That's fine too. But at least that you went into it thinking. It's kind of like them, as I tell when I'm out with my friends, I'll just say, when my wife and were like “Honey, where do you want to eat at?” “Well, you know, I don't know. I don't know.” And we're driving and I'm like, “Sweetheart, we need to decide soon because in two minutes there's no more restaurants.” So by not deciding the decision is made for us. That was a lot packed in there, but being thoughtful, learning how to say no, and also as best we can making some decision, uh, proactive about it so you can have some control of that.   Pam Didner: Yeah, I do agree. I do agree with that specifically. And, um, you know, I've been hustling just like you, both of us are working for ourselves and, uh, we have our own company. In every single moment, we have to make a decision in terms of how we want to use that specific hour or the time. And. I always feel like I'm trying to do too much, you know. As a content marketer, for example, I started writing blog and then I will like, “oh, I need to try a different format.” So I launched my YouTube channel. And I was like, “oh my God, I need to understand a little bit about podcasts and launch a podcast. All of a sudden I have three different formats of content I need to produce. And I think over a period of time, I end up overwhelmed myself. (And I started a webinar, as well). When 2021 started, I kind of gave myself a goal that what are the things can I pare down that I should not do it. And I also take into account in terms of, okay, what is the business impact if I'm not doing that. Right? Webinar was actually very good for me to gather a lot of leads, but I was not able to spend time to nurture those leads. Right. So I decided, you know what, maybe I should not get more leads. Maybe I should just focus on the existing pipelines that I have and continue to grow that. So a couple of months ago, I decided not to do webinars anymore. So I totally understand.   Ramon Ray: What I like about that Pam was the aspect of deciding--Seth Godin says this quite a bit--to what extent do you want to scale? Which I think is important because I think as the small business owners we are, I've been on a similar journey to learn what can I do? Now, I have a team of five, but I also have to think what do I want people to do at my size that's revenue generating because both of us doing content for ourselves, ironically, Pam, I've taken back a lot of the content doing that I do for editorial. Now for our clients, I've expanded enough that I can have other people do it. But for myself, I realized, you know what, me paying somebody even 500 a month, a thousand a month to promote Ramon, since I don't have a clear dot to the revenue.   Pam Didner: To connect to the revenue or the next stage! How are you going to nurture it? Does that make sense doing it?   Ramon Ray: Correct. I'm like, you know what? I think this is, even though I'm the cheapest person, for this stage, it's better that I just do a lot of that from that's my own brand myself, unless I can prove, “oh, every time Ramon does a silly video, it generates $10,000.” That's another story; but I don't have that proof yet. So I agree with your journey and I think that's the smartness of it. What should I be doing? What should I delegate to others? Or what should I not do at this time? Or never? Smart.   Pam Didner: So, you know, speaking of growing revenue, do you actually have a framework that you can help either small business owners or the marketing professional in terms of what they should do to grow revenue--either, you know, through marketing efforts or working with sales or working stuff on their own?   Ramon Ray: Yeah, for sure. And it's probably not as smart as a framework as you can do. However, from my limited experience, I think, and I would talk to the small business owners, but also talk to many of your audience--those were the B2B marketers leveraging the power of content. Here's what I've seen in my experience. I think that a) What is it that your audience really wants? That's one that's important.   Pam Didner: So you have to understand your audience well, and you have to define your audience. I, 100% agree with that. Do you know how many small business owners I talk to from time to time or they come to me and ask specific questions? I always ask “who is your target audience?” And, uh, I would say 85% of them cannot articulate that very well. They try to serve everybody.   Ramon Ray: Something like “we're targeting female founders” is a favorite one I hear. And I get it. I understand it. But female founders, can you at least tell me, are they South American? Are they US-based? Are they in retail or are they in manufacturing? At least that, so I think who are you serving? But I think also Pam, the hard thing is to break through the noise because everybody is doing content. Pam's doing it. Ramon is doing it. New York Times is doing it. Inc Magazine is doing it. So I think that that's point number two, really which is where are you going to hone in on that you do best; that's two. And I think three Pam now what's that funnel that nurturing that you can do to educate them until going directly to sales until they're ready to make a purchase? And I think that's the best we can do to build up that fan base--to build up that funnel of people who see you as a thought leader. Of course direct sales is important, but I think those were in the content game--oh, and I must say Pam as well—please, content should be interesting. I'm not saying if you're, if you're dealing with children who have cancer, there, you may not want to have it “ha ha ha.” But for our tech people, right, sometimes they're so straight-laced, they're so serious. They're so on brand it's boring!   Pam Didner: It's hard for us B2B marketers to break out of that mold. I'm the guilty one as well, but I always advise my client if you cannot make it interesting, of course you need a good writer to make that happen. And the one thing is make it relevant, make it useful. At minimal, you know, don't do self-serving content, but make it relevant to your target audience. Even you just do a show and tell about your product. Well, you know what? You don't actually have a creative or funny way to say it, but at least tailor that communication or the contents to address the audience's pain points and challenges.   Ramon Ray: Yes. And Pam remember the customer. So many of the brands I work with, they have amazing customers, but I think they have a challenge either finding them, identifying them, getting permission to use their stuff.   Pam Didner: Yeah. Getting the permission to actually use the logo or even have a case study created.   Ramon Ray: And in the case study, even that, have it a little loose it's okay to say, you know, to have fun with it. But you're right. I think the customers, that's the story, shine a light on them. And then we as businesses, we look less at the product to some degree we do, but oh, I'm an accountant, they're an accountant. They use their product to grow 10%. Let me have a look at it. So I think that's kind of some way to consider that as well.   Pam Didner: Yeah. So creating interesting content is always incredibly challenging. And another thing that comes to play in terms of content is the creative. And I also have come to realize on the B2B side, if you want to create a campaign that's creative and also try to break through the clutter. It does take time. It does take time to plan in it, to also execute it. And the problem is marketers. We don't have. Like we are always under the press deadline. “We need to get the blog done. What? We need to turn in around in 24 hours so legal can review it and approve it. Goddammit!”   Ramon Ray: Legal! Pam, legal! Always slowing us down, Pam! Continue on, but I just have to say legal people (sighs). Oh, go ahead. Go ahead.   Pam Didner: Yeah, but because of that, I think a lot of time on the B2B side, our hand are tied. Like there's so many review process that you have to go through. You know, even you have a creative idea, sometimes you have to pare that down whole lot more, just in reality that your management might have an issue, your salespeople might have issue, your PR team definitely. Or the legal team might actually have something to say. So I understand where you're coming from, at the same time, I also understand the reality on the B2B side, especially enterprise. There's just a lot of factors they have to take into account before they can actually finalize the content. And by the time that so many people approved it, all of a sudden the content is not fun anymore (laughs).   Ramon Ray: Yeah. So, but I dunno, Pam, there seems like a business opportunity for you, Pam. What we, you know, fun. We use that word of course liberally, you know, it didn't have to be a comedian. But Pam, I think that is one thing I'm, you're on the marketing end as I am of all these things-- telephone services, cable services, computer services, all the stuff that we use as consumers or B2B, even airlines, whatever. And a lot of it is just. Blah. So at the same, so that's one, I think, way there is anybody willing to kind of break through the clutter. Is anybody willing to kind of, uh, you know, I, I, they have to be cautious. There's so many ways to offend people nowadays, you know, but it's just, that is a key point.   Pam Didner: I totally agree. Yeah, exactly to me is just like, there's a fine line that B2B marketers, they have to walk. Yeah. And trying to find that fine line. From my perspective, I always tell my clients at minimal, can you address your target audience's pain point and challenges? Start it from that. That should be the very beginning, you know? And then from there, how far can you take it? That's a creative discussion. So, um, working with marketing in terms of creating the content and also grow revenue is actually very hard for marketing--especially when you do top of the funnel marketing outreach--to quantify or determine what is the conversion, or how does that impact, you know, your sales contribution. Do you have any suggestion in terms of what we should do? If the marketing people all focus on top of the funnel, how do they quantify in terms of their contribution to sales?   Ramon Ray: It's very tough, Pam, extremely tough. But I think the best thing that could be done--any many people try this--is to have the tightest tracking you can. I think that's what I've learned from some of the best companies, a webinar just by itself is okay. But I mean, and it's a pain because influencers like me, right? we don't want to use your tracking all the time. We just throw up and say, “go to grass.com” and you're like, “no, Ramon go to grass.com/question mark slash this.” So it's hard, but that's really the best way. Because if you're able to track every piece of content you put out, your smart analytics team can then say, oh, this went to it. But here's the other thing that happens. And I'm getting a little out of my comfort zone, but I know you can help me with this. The thing about last attribution, I worked for a software company once and it made me so pissed off Pam, because I'd be like metaphorically. I'd be like, “wait a minute. I went to the webinar and what the appetite I did Ramon does, but then six months ago—“   Pam Didner: --at the last attribution. But you are the first attribution that people come in to and you're not getting credit for that.   Ramon Ray: Yes! “You're giving it to Don because he closed the sale, but you forgot what we did six months ago, three months ago, two years ago.” And I know who can say. So I think that's the thing with these campaigns. Payment's hard, but I do know one thing, I think for sure, we know, year to year, quarter to quarter if you see your social engagement higher; year to year, quarter to quarter, you see more fans, more followers, more Facebook, more watch time. I know marketers won't like it; you want to see direct proof. But that is some indicator that clearly people are paying attention, if that makes sense. And I'll give credit--again if I have competing clients, forgive me, but credit where credit is due--HubSpot years ago, they were the leaders in marketing automation. I think many of us even, I hadn't even know they were a software company, Pam, because they were the leaders in the SEO website tracking and things like this. So giving them credit, HubSpot is an example of using a massive amount of content for that. So I got to give them great.   Pam Didner: Yes. I agree with you. And, um, I think the couple of things that you said resonate with me tremendously and I've been preaching, but I'm using a slightly different terminology. So you mentioned about that if you want to try and get, especially top of the funnel and also the purchasing cycle is very long, you need to make sure that you have a very tight tracking methods or the process. The terms I've been using is “backend integration.” Basically, if you really want to track it from the top, you know, from the very beginning when people come to your website or even from the time that they register for your webinar, if you want to have the tracking mechanism in place, you need to make sure your marketing automation tools are very much connected with a CRM or any other tools that you are using for different marketing channels; those tools needs to be somehow connected otherwise, it has no way to track it. And that's actually very, very hard. I think a lot of marketers they feel sure is that they cannot do that very tight tracking. In order to do that, their back end needs to be integrated. And at the end of the day it's about MarTech stack—how you build that stack and how they are all talking to each other.   Ramon Ray: For sure. And Pam, can I add one more thing? I just wanna add the value of things looking good. Another thing that I see some marketers make is the mistake of, and I want to be careful calling out tools here cause I know there's a lot of competing people who listen, but I'll just call out a tool because it's so famous, Zoom. Many marketers use Zoom for their webinars and things, but I noticed they leave the default. So one tip is when people go there, put images, put graphics, put your logo, make it look pretty. Sounds weird, but I've been to many webinars, Pam, where they just kind of they say “we're having a webinar with our executive,” but they don't put the guy or the gal's face. They don't take the time to make it look good. So I just wanted to add that, that when you're doing something like that, make it look legit, make it look good.   Pam Didner: Yeah. You need to, when you create a registration page--doesn't matter if it's on the Zoom on the landing page, attention to detail. Right? Use the opportunity to promote your brand and use the opportunity to have a logo there, you know, to get people's attention or even have the image of your events. I got it. Yeah, you're totally right.   Ramon Ray: When people have me and Pam for the next webinar, we charged them what Pam, a hundred thousand dollars or so? (Pam laughs)   Pam Didner: You charge them $100,000. I charged them, I don't know, 50 bucks.   Ramon Ray: Have our faces there to cause human face. So that's just a small tip, but I've seen too many times, people either afraid or too cautious of that. But GAP does it; Nike does it. Yeah. It's the face.   Pam Didner: So, you know, what you are talking about, I think there's another term that I use on the B2B world is your “customer experience.” Right. If you actually going to promote your webinar and, uh, when you are promoting on social media channel and make sure your copy is very compelling, make sure your image is great; but when they register, come to your website, make sure they get exactly the coherent, seamless experience, and then you'll have exactly the similar logo and image and the, when they log in to listen to your webinar, provide a similar as seamless experience, as well. Yeah, I hear you. So there's a couple of things I want to just summarize, uh, before I let you go. There's one thing that you mentioned, I really like in terms of like what B2B marketers, especially for long purchasing cycle, they can leverage the content to drive traffic to the website. Once you do that, you need to find a way to nurture them. Right. Not just like, okay, get them and get them into your database and you let it go. And then you move on to the next campaigns. Really try to understand your audience and then find a weight and a very single focus in terms of building your nurturing campaign to nurture them to the point that they can be qualified as a lead. And I liked that a lot. And I think that is one thing that marketers tend to overlook, including myself. We like to get a lot of leads, but we are not necessarily spending time to actually try to make an effort to nurture them. So I really liked that. And that's one of my biggest takeaway by talking with you. And also, uh, deliver that seamless customer experience--   it doesn't matter what kind of promotion that you aren't doing, just make sure you pay attention entrance of a customer experience. Awesome. Awesome. Anything that you want to add?   Ramon Ray: Yeah. Just to say, Pam, it's, it's been a delight to meet you and see you soar and work with you. I'm so excited and I'm so excited we can get reconnected today. And I just encourage my specialty of course, is the small business. B2B is a big category, but for the smaller businesses is my region. So I encourage the marketers listening to you, small business is very. It's different than of course the enterprise--you sell one thing and you get money. We're very fragmented, but I think it's a, it's a great market and we, small business owners need you. We need the products and services you're providing. So Pam, it's been great being on your podcast and thanks for letting me shine with you today. Thank you.   Pam Didner: Yes. Yes. So how can people find you?   Ramon Ray: Best way is Ramon ray.com R A M O N R A Y.com. Let me know how I can serve you or team up with Pam and do something together. We're here to serve you.   Pam Didner: I would love that. So, this is fantastic. It's wonderful talking to you, Ramon. I hope that we will see each other soon, like in person.   Ramon Ray: I hope so, indeed. Let's make it happen.   Pam Didner: All right. Take care.

The Marketing Secrets Show
How to Infiltrate Your Dream 100! (TS)

The Marketing Secrets Show

Play Episode Listen Later Oct 11, 2021 20:06


Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn... Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hanging out a little differently. Hopefully this still works and you guys can all hear me. And right now, we are live on Facebook and Instagram, and I'm excited to be hanging out with you guys today. So, it is Friday. We are a couple of weeks into this whole crazy quarantine now. I think I told you guys, Boise officially got locked down a couple of days ago, which is good for you guys. Means we all get to hang out more often here, and we're going to start sharing more things from the books. And I'm curious, how many guys have had a chance to listen to the entire audiobook? I know that the new Traffic Secrets book doesn't actually ship until May fifth, but the audio book is available. I sat in a theater, or studio actually, for seven days. It took me three days to read the Traffic Secrets book, two days to read the DotCom Secrets, and two days read the Expert Secrets book. I got audiobooks done of all three of the new updated versions, but curious how many guys actually had a chance to listen to the whole thing? I know a bunch of guys were like, "I'm going to buy it. I'm going to get the audio book, and I'm going to listen to the whole thing before tomorrow." So hopefully a bunch of you guys had a chance to listen to it, which would be really fun. So, all right, Chris Baden said, "Me." All right, so, good. If not, it's time to... What are you guys doing? We're sitting around doing nothing anyway. Might as well be listening to sharpen your saw, sharpen your mind, and getting prepared for what's coming next. So, Austin said, "Russell, BJJ or wrestling?" Come on, now. Wrestling is the greatest sport of all time, but BJJ is number two. So, it is good. All right, are you guys excited for today, I'm going to read some more of the book. In fact, we are finishing up section number one today, here inside Traffic Secrets. I'm going to open this thing up. And this is the box set, this is the trilogy. And it's funny, I sent this to Liz Benny, a picture. I'm like, "This is the trilogy." And she's like, "Russell, there's four books. A trilogy only has three." And I was like, "Crap." Well, I'm like, "This is the trilogy, and this is the workbook that goes with the trilogy. So there's four books in a trilogy." I don't know. "Trilogy" sounds cooler. So, there you go. And check this out, if you see the book... Can you guys see the box set? It's really cool. It says, "The Secrets Trilogy by Russell Brunson." On the back, it's got the Dotcom Secrets is the framework, Expert Secrets is the fire, Traffic Secrets is the fuel, and then Unlock Secrets is your playbook. And then this side is a quote, I don't know, it might be backwards for you guys. It says "You're just one funnel away," and then a quote from Garrett White says, "The life you want, the marriage you want, and the family want are going to be fueled by the businesses you build." And so that's kind of what's in the box set. All right. Let's open this up. We're going back in Traffic Secrets. We've been doing this every single day now for almost two weeks, which has been a lot of fun for me. And we're almost to the end. Today we're going to finish up talking about the first section of the book, which is going to be cool. So we've covered a lot of stuff. So section number one in the book is all about... In fact, if you look at the title, section one is called "Your Dream Customer." It's really understanding and mastering your customer. Where are they at? How do we find them? How do we get a hold of them? What are the hooks, the stories, the offers for you to grab their attention, to pull them into your world? Who's already congregated? How do we follow up with those people? All the things we've been talking about. And so, secret number seven is infiltrating the Dream 100. How do you do that? It's going to be really fun. And then next week, we're getting into section number two of the book, which is called "Fill your Funnel." This is now where we started breaking down different networks. We're going to Facebook, Instagram, Google, YouTube, podcasting, and a bunch of other ones. I'll show you guys a pattern of how we dominate all of those. But when you understand the pattern, what's cool about it is we'll give you the ability to dominate anything. Cause you can use this process to dominate TikToks, Twitch, the new platforms coming out next week. Xavier said, "Throwing my wallet on the screen." That's amazing. I love it. I love it. All right. So we're going to Dream 100. So, infiltrating your Dream 100. How do you get into those people? This is the question a lot of people have, cause I've been talking about Dream 100 pretty consistently now for a decade. I tell people, "Build your Dream 100. Go find those people. Network with them, build relationships, get them to promote you." Things like that. And it's funny, because some people hear me say that, and they don't do anything about it. That's the majority of people. Some people hear me, they build the Dream 100 and start contacting, but they never get in with them. They never ask them to do anything. They just kind of start the exercise, but they don't actually finish it. And so this is going to help you guys understand how to finish this exercise. How do you take this Dream 100, and how do you infiltrate it? How do you build relationships? How do you get in with them? So secret number seven, we're on page 104. Those who are following along in your books, which haven't been shipped yet. They ship May fifth though, so you should be getting them about a month from now. You guys should all start getting your books. If you don't have your book yet, or the audiobook, you can go get a free copy at trafficsecrets.com. You just got to cover the shipping, which is not that much money. I think it's under 10 bucks in the U.S., And a little more international. If you go to trafficsecrets.com, you can get it. There's a bunch of amazing videos and you get immediately the bonuses. Plus, the order form bump is the audiobook. So if you want to listen to it this weekend, you can go upgrade your order and get the audiobook, and you can listen to me reading this entire book to you. And yeah, so it's kind of fun. All right. So, infiltrating the Dream 100. So I want to tell you guys a story that I tell in the book. How many of you guys remember the Arsenio Hall Show? How many of you guys are old enough? I turn 40 this year. So, old enough to remember that Arsenio Hall Show. He's the late-night "Who, who." That's Arsenio Hall, right? Now, I remember when I was growing up, my parents would not let me watch the Arsenio Hall Show for whatever reason. I think it was cause it was late-night. But my friend's parents let him watch it all the time. So he'd always talk about it, and he was always doing that thing. And so, I remember he would tell me stories and I always wanted to watch it. I never did, until one night, we had a sleepover at his house and I got to watch the Arsenio Hall Show. It was so cool, because he would run out, and he does this "Who, who, who," and everyone's excited. He's interviewing people, and they're funny people. And it was just this really cool thing. And what's interesting is, I started doing... Oh, actually, this was really funny. After we saw that, that became our thing. That was Arsenio Hall's thing, but that became our thing. We were playing basketball, we'd dunk on someone. We'd play football, catch a touchdown, and like, "Who, who." It became all of our things, right? Oh, someone said that their aunt worked on the show. How cool is that? All right. So, Arsenio Hall Show, at the peak of it, in fact, in June 1992, Bill Clinton, who was running for president at the time, came on the Arsenio Hall Show, played the saxophone. He played the song Heartbreak Hotel, and many people said that one of the main... Not the main reason, but a big reason why President Clinton won the election is because the people who watched Arsenio Hall Show. They said it helped build his popularity among minority and younger voters, which is one of the main... Not main, but one of the major reasons why he won the election. Which is very interesting, right? Anyway, so then two years after that, Arsenio Hall Show gets canceled, right? And then how many guys have heard of Arsenio Hall since then? No one has, right? He disappeared off the face of the planet. What happened? Until a couple years ago in 2012... I can't believe it was 2012. That was really 10 years ago? I don't know what year we're in right now. In quarantine time, I don't remember what year we're in. Anyway, 2012, we're watching Celebrity Apprentice, cause that's what we do. And all of a sudden, Arsenio Hall is one of the contestants on Celebrity Apprentice. Which we're like, "This is amazing," right? So we're watching this whole thing and there was something interesting that happened. So they do different fundraisers on Celebrity Apprentice, things are happening. And then one of the episodes was a fundraiser. And so all the contestants jump on the phone, they're calling all their friends, everyone they know, they're trying to raise money, right? And every single one of the celebrities get on the phone and raise money. Somebody raise 30 grand, some raise hundreds of thousands. Everyone's got different levels of it. A couple of people raised half a million or something. Everybody raised money, except for one contestant. Can you guess which contestant that was? The only contestant that raised not even a penny was Arsenio Hall. And you see the scene, he's on the phone with his address book, and he's calling person after person after person, nobody will return his call. He's like, "Why is nobody returning my calls?" And then at the very end, they tally up, and he's the only one that doesn't get any money. And they showed us a little clip of him in the boardroom or whatever, talking to the camera. And he's all frustrated. And he just looks at it, and he says, "You know what?" He said, "When I had my own show, everybody returned my call." Boom. Okay? Now, most people missed that. But for me, it rang in my head like a bell. When Arsenio Hall had a show, he had a platform. He was able to call anyone on earth, including Bill Clinton, who was currently running for president and say, "Do you want to be on my show, man?" And the next day, Bill Clinton's on his show, playing saxophone, right? He loses his show, loses his platform. No one returns his call. People ask me, "Russell, how in the world did you get in with Tony Robbins and Dean Grasiozi, and all these people?" And I would love to think that the reason why I got in with all these guys is because I'm so nice, or charismatic, or maybe think my haircut's cool, or whatever. Right? And as much as I wish that was the truth, I know, I'm fully aware that the reason why I was able to get into my Dream 100 is because the thing that I have to offer them is my platform. That is what I have to offer people. So when I met Tony, I'm like, "Hey Tony, I've got a whole bunch of entrepreneurs that follow me. Can I interview you? Can I get to know you? Can I..." I met Dean, "Hey Dean, I want to help promote you. Hey Dean, do you want to be on my show? Hey..." And you can name off all the people in my Dream 100, everyone I've tried to get, my platform is the thing that I had to offer my Dream 100. It's the tangible thing that I own, that I control, that provides value to people who are three, or four, or five levels above me. Right? And so, for you, the question is, you're building this Dream 100, and then how are you going to approach them? Like, "Hey, Dream 100, can you do this thing for me? Can you do this thing?" They're going to say "no," right? They have enough things happening in their lives. The thing you have to offer them is your platform, but you've got to have a platform. Right? And so that's this whole secret number seven is about, is building up your platform. So what does your platform look like? Well, for everyone it's going to be different. Some of you guys... In fact, I'm going to do a poll right here. How many of you guys right now who are listening to this love to write? Like, "I love writing. If I could just write all day, I'd be the happiest person in the world." Okay. If you are someone who loves to write, the platform you need to be building is you need to be starting a blog. You should be writing. How many of you guys are like, "Writing sounds like the worst thing on planet earth. I do not want to write ever, but I love to talk." Right? Okay. Maybe for you, you should be starting a podcast. That's the platform. You love talking and speaking, that should be your thing. How many of you guys are like, "I like writing, podcasting, but I love being on video. I want people to see my face. I want them to see my excitement. Oh, this is amazing." For those, you guys should be starting a video channel, a vlog, a YouTube channel, or Instagram, or Facebook, or somewhere. You got to find the spot that you're the most comfortable. Okay? Because if you're not comfortable, you're not going to be consistent with it. That's number one, figuring out, where do you want to build your platform at? Right? And then, you've got to start actually growing it. Okay? And I have a whole bunch of stuff here, I wish I could read all of it to you. Starting on page 112, it's like, how do you find your voice? Because when you first start your own show, it's scary, right? How do you know how to talk? If you listen to the first 40 plus episodes of my podcast, they were really bad. I was shy and awkward, nervous. And people are like, "Russell, you seem like such a natural communicator. How did you become so natural at it?" I became natural because I published 800 episodes of my podcast consistently three to five times a week, every single day for the last eight years. Okay? And I've been on Facebook Live hundreds of times. And I've been on tons of other… I sound natural because I've done it a lot. I found my voice and I continue to try to develop it and make it better. But it's consistency. Okay? Before any of you guys saw me up here talking to you, it was a decade of me putting in the time and the effort of publishing, and finding my voice, and doing it over and over and over again. And so what I want to recommend for all of you guys is you need to pick a platform, whatever one it is, especially now, especially during times when everyone's stressing out. This is your shot, your chance to step up as the leader that your people are looking for, and start talking. Start sharing. Start giving faith and hope and a brighter future for your people. Now is the time. So I want to challenge you guys to figure out... If you're a writer, you're starting a blog, and I would recommend going to medium.com, starting a blog there. If you're a speaker, you're going to start a podcast. If you like video, you can start a video vlog. And I don't care if it's on Facebook Live, YouTube Live, I don't care. Pick a platform and stick with it. And then, I challenge you to publish every single day for the next year. Starting today. Not mañana, starting today. I want you to publish every single day for an entire year. Okay? And at first you're like, "I don't have stuff to talk about for entire year." I get it. Okay? But what's magic is that you start speaking, more things will come to you. Okay? As you open up your mouth, the Lord will bless you with more ideas, more inspiration, more things. As you share, as you give, as you're helping other people, more stuff will come to you. So it's very important to understand that. Okay? So you got to publish every single day for at least a year. And the reason why we do this is a couple of things. Number one, at first, you are going to be very, very bad. Okay? So you need to start publishing to be able to find your voice, this is the big part of it. If you don't start publishing now, you will never find your voice. The reason I'm good today is because eight years ago, I started publishing every single day. Okay? So you start publishing to find your voice. And first you're like, "Oh, but no one's listening to me." That's good. Cause you suck right now. So it's okay that no one's listening to you. You shouldn't worry about it. Now's the time for you to find your voice and learn how to actually speak and figure out what people actually want to hear. Number two... So number one is for you to find your voice. Number two is you have to publish long enough for people to find you. Okay? Number one, you're finding your voice. Number two, it's you're publishing long enough for them to find you. And there's a really cool blog post that my buddy, Nathan Barry, wrote on his blog. It's called Endure Long Enough to Get Noticed. I'm going to read it, cause it's one of the most powerful things I could possibly share for you guys. He said, "How many great TV shows have you discovered in season three or later? I started watching Game of Thrones after they had released five seasons. Pat Flynn had released at least 100 episodes of his podcast before I even knew it existed. I discovered Hardcore History years after Dan Carlin started producing it. This is such a common experience. There's so much content being produced that we can't possibly discover it all. So instead, we wait for the best content to float to the surface after time. If step number one in building an audience is to create great content, step number two is to endure long enough to get it noticed. Seth Godin is very generous with his time and will appear in almost any relevant podcast, but you have to have recorded at least 100 episodes first. His filter is creators who have shown they're willing to show up consistently for a long time." Oh, oh, this is so good. Do you guys get this? All right. So step number one, you're doing this, publishing everyday for a year on your chosen platform. I don't care what it is. Okay? Number one reason is for you to find your voice. At first, no one is going to be listening and you're going to suck at it, and that's okay. That's the plan. That's the process. Okay? Number two is you're doing it so that your audience can find you. If you just published three episodes, they're never going to find you. You publish 100, they're going to start finding you. You publish every day for a year, you'll have endured long enough that your people will start finding you. Okay, when I launched my first podcast, it was called Marketing in your Car. And I did the same exercise I'm asking you. I was like, "What am I going to be most comfortable with? What can I be most consistent with?" I was like, "If I do an interview show, I have to have microphones and stuff. I'll never do it because it will be too hard." But I was like, "I'm in my car every day for 10 minutes. I'm just going to record a podcast while I'm driving." So I called it Marketing in your Car podcast. And I knew I'm going to be consistent, and do it at least three times a week, and maybe more. And I had days where I did it every single day. And I did it for years. Now, I was lucky at the beginning. I didn't know how to check my stats. So because of that, I never checked my stats. And so what's amazing is, I think I was three years into publishing my podcast before I learned how to find out if people were actually listening. And I am so grateful I never knew. Cause if I had known that the first 40, 50, 60 episodes had 10 listens each, I probably wouldn't have kept doing it, if I'm completely honest. But now I've done this many. Every episode that I publish gets tens of thousands of downloads. Okay? But I had to keep doing it consistently for long enough for my people to find me. And I do it consistently long enough to find my voice. And so that's the secret to Dream 100. And then, when you have your own platform, now you can go to these people who are your Dream 100, and be like, "Hey, I've got a podcast. Yu want to be on it? Hey, I got a YouTube show. You want to be on it? Hey..." And now you have something of value to provide to them. That's the thing you have to provide your Dream 100 is your platform. That is the big secret. And some of you guys are like, "Russell, do I have to publish if I'm going to get Traffic Secrets?" You don't have to. There's a lot of ways to drive traffic. But I promise you, this will make a very holistic traffic. It gives you the ability to find your voice. It gives you the ability to infiltrate your Dream 100, to build the relationships with people you didn't have the ability to before. In fact, as you read this, it's... This is your journey, right? In your podcast, you're documenting your journey of the result you're trying to get for yourself. And here, you're telling your story along the way. I wish I could go on for two days about this alone. But my job is, I'm documenting my journey. Every single podcast, I'm telling my story. I'm talking about what I'm learning today, where I'm going, what I'm trying to figure out, as you're doing this journey to get a certain result for yourself. So don't think, "I'll start my podcast after I figure it out." No, you start today. Figure out what's the result you're trying to get for yourself. Okay? And then document your journey along the way. Every episode is a documentation. Then, in between here, this is your Dream 100. You're pulling people in and you're interviewing them. You're pulling them in, you're interviewing them, and you're building relationships. You have a chance to interview someone for 30 minutes or an hour on your podcast, on your show, on your video, you build the relationship with your Dream 100 you can't get in any other way. Okay? It opens up so many doors, so many gates, and that is the big secret. So infiltrating your Dream 100, you guys, it all starts with building out your own show. I wish that I could just fly to your house and force you to do it. Most of you won't, but the ones who do are the ones who are going to thrive during this time of economic uncertainty, okay? Your people are waiting for you. They're waiting for your voice. They're waiting for your guidance, your leadership. And unless you start doing it, they're never going to find you. And so they always say... This is an old Chinese proverb. "The best time to plant a tree was 20 years ago. The second best time is right now." So, today. This is the time you guys. You're sitting around and you're in quarantine. You got a whole weekend to figure it out. Figure out, how do we blog? It's easy. You go to medium.com, create an account. Boom. You can start blogging today. Okay? "I don't know how to start a podcast." There's an app called anchor.fm, I think. It's free or five bucks on your phone. You download it. Boom. You can be podcasting today. Okay? A video, I went to Facebook, I put "Go Live." Boom. I'm live. YouTube, same thing. You don't have to wait. Now is the time. Start publishing, start finding your voice, document your journey towards something that you're trying to create, something you're trying to learn, and just share what you're doing. You don't have to make things highly-produced. You're just talking and telling your stories and what you're learning along the way. And as you do that, two things will happen. Number one, you will find your voice. And number two, you endure long enough that your people will be able to find you. All right, guys, I got to bounce, cause I've got an interview with one of my Dream 100 starting two minutes. Yes, I practice what I preach. So I got to jump off here. If you don't have a copy of your book yet, go to trafficsecrets.com and get it. The hardbounds don't ship till May fifth, but the audiobook is available right now. So go and get it. I highly recommend get the order form bump, which is the audiobook. You can listen, for seven hours, me read this entire book to you. So by this time on Monday, when we're hanging out again, you can have this whole book in your brain and done. All right, I have to go, guys. I start in one minute. Appreciate you all. Thanks for everything, you guys. Start publishing. Now is the time. Your people are waiting for you. Let's go. All right. Thanks, you guys. Talk soon.

Cooking Issues with Dave Arnold
Fudgie the Whale & Everything Bagels

Cooking Issues with Dave Arnold

Play Episode Listen Later Oct 11, 2021 58:50


Dave gets all his Carvel questions answered and more on a special episode of Cooking Issues with Seth Godin (marketing specialist) and Kathy Dumas (inventor of Carvel's Fudgie the Whale). See acast.com/privacy for privacy and opt-out information.

Monday Morning Radio
These ‘Master Mentors' Can Transform Your Life and Career With Their Nuggets of Wisdom

Monday Morning Radio

Play Episode Listen Later Oct 10, 2021 50:27


More than six million listeners worldwide tune in each week to hear Scott Jeffrey Miller's On Leadership podcast, produced by Franklin Covey. In his newest book, Master Mentors, Scott draws on interviews he's conducted with his podcast guests — including Daniel Pink, Seth Godin, and Susan Cain — to offer tightly focused, transformative insights aimed at current and would-be leaders. What overarching trait do the 30 mentors share?  Host and award-winning journalist Dean Rotbart asked Scott the question, but Dean disagreed with Scott's answer. Listen in, and see how you think about it. Photo: Scott Jeffrey Miller, Master MentorsPosted: October 11, 2021Monday Morning Run Time: 50:26 For Your Monday Morning Radio Bookshelf: Master Mentors: 30 Transformative Insights From Our Greatest Minds -- Scott Jeffrey Miller The 7 Habits of Highly Effective People: 30th Anniversary Edition -- Steven R. Covey Drive: The Surprising Truth About What Motivates Us -- Daniel H. Pink Tribes: We Need You to Lead Us -- Seth Godin Quiet: The Power of Introverts in a World That Can't Stop Talking -- Susan Cain September Twelfth: An American Comeback Story -- Dean Rotbart

Power Purls Podcast - Knitting, Crochet and Yarn Podcast
Podcast Launch Lab / Lesson 5: It's Launch Time!! Learn the Secret Sauce that Puts Your Podcast on Steroids!

Power Purls Podcast - Knitting, Crochet and Yarn Podcast

Play Episode Listen Later Oct 8, 2021 21:35


Welcome to the final lesson in this Podcast Launch Lab Series. Today you'll learn all about my signature process that is the SECRET SAUCE to put your podcast on steroids.In this episode I talk about how to create your own launch team, and host something called a podcast tour. Think of it as your own personal "flash mob" that ignites some SERIOUS traction for your show early in the game!What you'll learn in this lesson: Why creating and connecting to community helps your podcast growYour biggest cheerleaders become ambassadors to create a BIG buzzWhy contests and bonuses are the bomb to incentivize people on your promo team“Podcasting is the new guest blogging.” -Seth Godin, author and entrepreneurGetting your a** on other podcasts helps the growth of your podcastGuesting is the one of the most under-utilized and HIGHLY effective growth tools “Piggyback” on other shows to broadcast your messageThink like a guest blogger – speak about a topic, give a trainingHEY! Have you left a review for this podcast yet? Leave me a 5-star rating and review, take a screenshot and send me your Instagram handle and I'll give you a shout out in my stories and celebrate you on the podcast! ============================PODCAST JUMPSTART ENROLLMENT IS OPEN FOR OCTOBER 2021!You're ready to commit to your podcast vision, and you want to do things the RIGHT way instead of trying to figure it out on your own. Does this ring a bell?  This keeps you from doing the thing you REALLY want to do — getting behind the microphone to share your message.If this sounds like you, then I invite you to enroll in my FREE 3-week Podcast Jumpstart Program. I'm opening this up to candidates who are SERIOUS about committing to the process, and who see the POWER of the spoken word to transform the minds of the people they wish to reach.Click here and you'll be directed to answer a few questions to see if you qualify, then you'll lock in a date and time for our first session together.Let's move mountains with your microphone.#ispeakfluentpodcast and I'll teach you how too. 

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Bestselling Author Seth Godin on Practice and Process in Art

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Play Episode Listen Later Oct 7, 2021 32:19


600: In this interview, Seth Godin, bestselling author of The Practice, focuses on what it means to be an artist and navigating your journey as one. Seth begins by describing himself as a teacher and why the term “art” should be broadly applied beyond traditional forms of visual art. He shares how instituting a process causes flow and success as a writer as opposed to flow causing process and describes the three foundations of art: curiosity, generosity, and connection. Seth shares why consistency in art is crucial and how the internet helps aspiring artists find the smallest viable audience for their work to navigate and pivot their journey. He gives his perspective on the importance of having constraints and being able to find joy in the challenge to work with them. Additionally, Seth opines on the concept of Imposter Syndrome, the myth of writer's block, and building skill over-relying on talent, among other topics.

The Tim Ferriss Show
#536: Diana Chapman — How to Get Unstuck, Do “The Work,” Take Radical Responsibility, and Reduce Drama in Your Life

The Tim Ferriss Show

Play Episode Listen Later Oct 6, 2021 99:38


Diana Chapman — How to Get Unstuck, Do “The Work,” Take Radical Responsibility, and Reduce Drama in Your Life | Brought to you by Wealthfront automated investing, Tonal smart home gym, and BlockFi crypto platform. More on all three below.Diana Chapman is a co-founder of the Conscious Leadership Group and a co-author of the book The 15 Commitments of Conscious Leadership. Her passion is to help organizational leaders and their teams eliminate drama in the workplace and beyond. She has worked with more than 1,000 CEOs and is a well-respected facilitator for the Young Presidents Organization (YPO), working with their forums and chapters worldwide.She has been a speaker at TEDx, Mindful Leadership Summit, Wisdom 2.0, Stanford Graduate School of Business, and more.When Diana is not with her clients, she can often be found gardening at her suburban homestead in the Santa Cruz Mountains of California. She lives there with her husband of over 30 years.Please enjoy!This episode is brought to you by BlockFi! BlockFi is building a bridge between cryptocurrencies and traditional financial and wealth-management products. I became excited enough about this company that I ended up becoming an investor.Their BlockFi Rewards Visa® Signature Credit Card provides an easy way to earn more Bitcoin because you can earn 3.5% in Bitcoin back on all purchases in your first 3 months and 1.5% forever after, with no annual fee. BlockFi also lets you easily buy or sell cryptocurrencies. For a limited time, you can earn a crypto bonus of $15–$250 in value when you open a new account. Get started today at BlockFi.com/Tim and use code TIM at sign up.*This episode is also brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,' and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost. Smart investing should not feel like a rollercoaster ride. Let the professionals do the work for you. Go to Wealthfront.com/Tim and open a Wealthfront account today, and you'll get your first $5,000 managed for free, for life. Wealthfront will automate your investments for the long term. Get started today at Wealthfront.com/Tim.*This episode is also brought to you by Tonal! Tonal is the world's most intelligent home gym and personal trainer. It is precision engineered and designed to be the most advanced strength studio on the market today. Tonal uses breakthrough technology—like adaptive digital weights and AI learning—together with the best experts in resistance training so you get stronger, faster. Every program is personalized to your body using AI, and smart features check your form in real time, just like a personal trainer.Try Tonal, the world's smartest home gym, for 30 days in your home, and if you don't love it, you can return it for a full refund. Visit Tonal.com for $100 off their smart accessories when you use promo code TIM100 at checkout.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conversations with a Wounded Healer
172 - Sarah Santacroce - Humane Marketing

Conversations with a Wounded Healer

Play Episode Listen Later Oct 6, 2021 49:25


Sarah Santacroce isn't a therapist. She's an author, podcaster, and successful marketing specialist who helps folks heal from the hustle and still earn a decent living. Through her humane-focused approach, she's created a global movement that encourages people to bring more empathy and kindness to business and marketing.  Sarah knows what she's talking about because she, too, used all the same stale sales and social strategies––and burned out of her thriving, high-stress marketing job. She's since reevaluated her definition of success and challenged the popular seven Ps of marketing model. Sarah traded its static circles and created a more integrated and intuitive mandala version. If you think that marketing isn't my usual line of chat, you're right but also…the personal and professional are always connected. What could be more genuinely healing to our global psyche than a rebuke of the push! grow! results! mentality that capitalism has heaped on generations of would-be humane business owners and freelancers? Sarah's approach gives us the permission to market differently. But, experience has taught her that the answers her clients seek can't come from the same step-by-step formats that marketeers peddle. “For a lot of clients, it actually comes back to doing the groundwork,” she says.  Sounds a lot like therapy. And, as with therapy, truly authentic marketing can only come about when we commit to doing our own work.  GUEST BIO Sarah Santacroce - Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach', Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares a fresh perspective and doesn't shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin'. For full show notes, resources, and links to connect with our guest, visit: http://www.headhearttherapy.com/podcast HEY THERAPISTS... You're invited to Head/Heart Conversations, our webinar series designed for psychotherapists who want to invite their inner healer to the forefront of both work life and personal life. In this four-part series, we will invite participants to learn about themselves as well as enhance their clinical skills. Details & Registration: http://tinyurl.com/hhconvos Promo Code for $20 off: podcast Friday, November 19, 2021 - Queering our Conversations by Benji Marton, LCSW *** Conversations with a Wounded Healer is a proud member of @mhnrnetwork. Let's be friends! You can find me in the following places... Website: www.headhearttherapy.com/podcast Facebook: https://www.facebook.com/WoundedHealr/ https://www.facebook.com/HeadHeartTherapy/ Instagram: @headhearttherapy Twitter: @WoundedHealr @HeadHeart_Chi

Akimbo: A Podcast from Seth Godin

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com . See acast.com/privacy for privacy and opt-out information.

The Smart Passive Income Online Business and Blogging Podcast
SPI 513: The Untapped Potential of Cohort-Based Courses with Wes Kao of Maven

The Smart Passive Income Online Business and Blogging Podcast

Play Episode Listen Later Oct 6, 2021 47:46


#513 A lot has changed recently when it comes to online courses. For a while, it was all about having as much content as possible. Sixty hours of video and five hundred worksheets? Great! Ship it! We might have thought that way once, but we know now that's just the wrong way to build a course. We want our course experiences to be more efficient—for both the course creator and the students taking it. But online courses have continued to evolve beyond just more efficiency. It's about the experience people have around that content, and how we can enhance their learning through extra guidance and community. This evolution is showing up in the form of cohort-based courses—”cohort” meaning a group of people, in this case, course students. The concept isn't exactly new. Cohort-based learning has been around for a while. (You may be familiar with “schools” and “classrooms.”) But when it comes to online education, cohort-based courses have come to the fore thanks to people like Seth Godin and his altMBA program, which a lot of very successful people have gone through. Credit for coming up with the altMBA concept actually goes to someone named Wes Kao—and she's our special guest here today. Wes is a cofounder at Maven, a platform where you can create and teach your own online cohort-based courses. In fact, I and a couple of my teammates on Team SPI have had the privilege of taking a cohort-based course from Wes and her team on how to do our own cohort-based courses. We're now running several “boot camps,” as we call them, where we lead a group of people through our courses in a more structured format, with accountability, working hours, and group collaboration. We're going to talk today with Wes about exactly what a cohort-based course looks like, how it'll deliver better results, and how to go about creating your own cohort-based course. Show notes and more at SmartPassiveIncome.com/session513.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Faster Than Normal Podcast: ADD | ADHD | Health
The Un-Squeaky Wheel: How Inattentive ADHD Goes Under the Radar w/ Aron Croft

The Faster Than Normal Podcast: ADD | ADHD | Health

Play Episode Listen Later Oct 6, 2021 22:12


Aron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage, failing out of his first 7 jobs and businesses. But after getting a Master's degree in Coaching Psychology and a diagnosis of Inattentive ADHD, his life changed. He built a successful Fortune 500 career consulting to companies such as Marriott, Deloitte, Johnson & Johnson, McDonald's, KPMG, and United Healthcare. He also got remarried, and most importantly, discovered how to get sh*t done with a neurodivergent brain. Now he's on a mission to raise awareness about Inattentive ADHD, how it goes under the radar, and how to rebuild your life post-diagnosis.  Today we learn how his ADHD diagnosis at 34 led him to recover from being broke, divorced, and earning minimum wage to a successful Fortune 500 career, and turned this Influencer's side hustle into his full-time job… Enjoy! In this episode Peter and Aron Croft discuss:   2:00 - Intro and welcome Aron!  3:14 - So you got into Harvard and things were going great- what happened? 4:28 - Ref: FTN “The One with the ADHD PhD, Featuring Rachel Cotton”  5:15 - How did you feel when things started going off the rails and you didn't know why? 6:24 - What was it like when you finally got diagnosed; and the year prior when you rented half of a bed? 8:32 - And just when things were turning around with Aron's new job…  9:42 - So how did you pull out of that situation?  Ref:  At the time of publishing Seinfeld is now on Netflix   11:25 - Aron on Adderall akin to the scene in Limitless with Bradley Cooper on NZT  13:58 - On those ‘waking up' moments and for the first time realizing you're not a total loser! 15:40 - So you get diagnosed and things begin changing- then what happened? 16:52 - When did you give up the Sweet Tarts and come to the epiphany that you were unfulfilled? 17:49 - On finding Dopamine via other sources 18:48 - See, podcasts ARE fun!  19:22 - How can people find you? https://hiddenadhd.com  @aroncroft on Twitter  @HiddenADHD on Facebook  INSTA  YouTube and hidden_adhd on TikTok 20:33 - What is it with TikTok anyway?! 21:03 - Thank you Aron!  Guys, as always, we are here for you and we love what the responses and the notes that we get from you. So please continue to do that, tell us who you want to hear on the podcast, anything at all, we'd love to know.  Leave us a review on any of the places you get your podcasts, and if you can ever, if you ever need our help, I'm www.petershankman.com and you can reach out anytime via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse!  21:28 - Faster Than Normal Podcast info & credits — TRANSCRIPT:  — I want to thank you for listening and for subscribing to Faster Than Normal! I also want to tell you that if you're listening to this one, you probably listened to other episodes as well. Because of you all, we are the number one ADHD podcast on the internet!! And if you like us, you can sponsor an episode! Head over to https://rally.io/creator/SHANK/ It is a lot cheaper than you think. You'll reach... about 25k to 30,000 people in an episode and get your name out there, get your brand out there, your company out there, or just say thanks for all the interviews! We've brought you over 230 interviews of CEOs, celebrities, musicians, all kinds of rock stars all around the world from Tony Robbins, Seth Godin, Keith Krach from DocuSign, Danny Meyer, we've had Rachel Cotton, we've had  the band Shinedown, right? Tons and tons of interviews, and we keep bringing in new ones every week so head over to https://rally.io/creator/SHANK/ make it yours, we'd love to have you, thanks so much for listening!  Now to this week's episode, we hope you enjoy it! — My name is Peter Shankman. You are listening to Faster Than Normal. I am thrilled that you're here. It is a great day outside, probably one of the last warm days we're going to have this year until like, I don't know, sometime in 2022, but it is a good day, there is good news on the horizon. Life is good. Everyone is happy. I'm happy. I hope you're happy.  So who do we have today? We have someone who was pretty happy. He got into Harvard and he's like, holy crap. I got into Harvard. I'm pretty sure he was happy then. But as he told me, when I talked to him about coming on the podcast, he said that was the beginning of his demise. After getting into Harvard, he proceeded the struggle nonstop for 15 years until he was broke, divorced, earning minimum wage bailing out of his first seven jobs and businesses. I'm talking about Aaron Croft. It is great to have him on the podcast because- after he got a master's degree in coaching psychology and a diagnosis of inattentive ADHD, his life changed. He a built successful fortune 500 career consulting to companies such as Marriott, Deloitte Johnson, Johnson, McDonald's KPMG and healthcare. He got remarried. Most importantly, he discovered how to get shit done with a neurodivergent brain and now he's on a mission to raise awareness about Inattentive ADHD, how it goes under the radar and how to rebuild your life if you get a diagnosis of the same.  Peter. Thank you. It's so awesome to be here. And I do have to say that it's actually a really shitty day in Chicago. It's just been raining and everything.  So, uh, probably that means it'll hit us probably in about 24 hours, 20, 36 hours. That's usually how it happens so we will enjoy it while we have it. But I have no doubt that later in the week, we'll be crap on a stick, anyway. Good to have you here, man. It is great to finally talk to you. I know your story. Um, so you grew up, you weren't diagnosed and you're just like, Hey, going through life and you wind up getting into Harvard and you're like, man, I'm the shit. And then you, in fact, as the announcer would say, in fact he was not the shit. Tell us what happened.  Yeah. I mean, I had, I was a really just naturally good test taker. I had this great support structure growing up. Like, I mean, I had parents that were pushing me. I had older sisters who paved the way for me in school and built a good reputation with teachers and I just had really smart, ambitious friends that would invite me to study with them and that sort of thing. And you know, all those factors converged and I pulled off, you know, an amazing heist of sorts and somehow managed to graduate number one in my high school class, get into Harvard like woo hoo! My life is set like que que the trumpets and, uh, yeah, it turned, it turns out it wasn't. When I got to Harvard, the wheels just fell off. Lack of structure. And honestly Peter, you know, what I used to get through high school was just massive amounts of procrastination followed by minor heart attacks, followed by getting my work done. And by the time I got to Harvard, you know, I had freedom for the first time in my life. I was like, I don't, I'm done with that. I don't want to do that.  What I find interesting is that you're not the first person. Uh, on this podcast, who's gotten into Harvard and realized holy crap, nothing is working. Um, we actually had someone, uh, several years ago named Rachel Cotton. Uh, she was doing her PhD at Harvard and, uh, she had been, she got through undergrad and her graduate degree by uh, mainlining Adderall and no.. no not Adderall, NoDoze and mainlining, uh, uh, caffeine pills. And, you know, she finally had good healthcare at Harvard and she went to it for physical induction and the doctor asked if there's anything else there's anything else they should know and she goes, yeah. I drink about, you know, 14 cups of coffee a day, and take about nine, nine NoDoze. Um, and she just said it nonchalantly and the doctor goes to that's that's, that's, that's probably not normal. And that was the beginning of her diagnosis. So there's something about Harvard, but, um, you know, so you get into it and, and shit starts going off the rails and talk to us about how you must've felt, because I'm assuming much like I did when things would go off the rails for me, you know, it's obviously 100% entirely my fault. I'm the fuck up. It's obviously there's nothing else that could be wrong with it. It's totally me. Um, how could I be such a horrible.  100%. Yeah. I mean, I feel like you just put my brain on loud speaker there, Peter, so thank you for that. Yeah, no, I completely, I mean, so I didn't get diagnosed until my mid thirties. And so this is all like under the radar, undiagnosed and you know, the only explanation that I had was the one that my mom had, which was Aron thinks you better than everyone, that he doesn't have to play by the rules. And he's just lazy and, you know, it's sorta like, well, I'm cutting all these corners and I'm getting away with these last minute saves, like, I guess she's right. And I mean, you know, to this day, I'm still piecing back together my self image and self confidence from all those years of misinformation.  What was it like when, tell us about the, the, sort of the great reveal moment when you finally got diagnosed and, you know, you'd been gone for 15 years how, and if I get diagnosed, like, holy shit, there's a name for this and it starts to make sense. Yeah, totally. Um, let me, let me tell you that. And let me just tell you, uh, what happened about a few months before that, just to get an idea of kinda where, how we got here, because when we go from Harvard we sort of have to paint the real picture. So, uh, A year before I'm diagnosed. Uh, I, I've got all of my possessions, all my belongings in a few suitcases and my wife's just basically kicked me out of the house. So we're getting divorced and I'm broke and I'm earning minimum wage. So anyway, so I'm carrying my two suitcases up the stairs of this shared house, uh, that I'm now going to share with four other acquaintances and I'm in, I'm in the room and I'm unpacking my stuff in the closet. And then Billy this 26 year old tech support agent from Vietnam comes and flops down on my king size bed. Kind of starteling me and I'm like, Hey, Billy, what's up, you know, but he looks really comfortable and that's when it hits me. He hasn't flopped down on his, on my king size bed.  Oh no.  He's flopped down on his half of OUR king size bed because renting half of a bed was all that I could afford at that point in my life.  Wow.  That's that's, that's only a bump. It was, it was such a wake-up call, right.  Did he at least smell good?  I mean, you know, I mean, I think it was, uh, I think it was, uh, Obsession, you know by CK, it was pretty, pretty delightful, you know, it's kinda musky. Uh, and yeah, so anyway, so of course the, the heart attack of that experience got me into action. I got a better job. And then. And then from that better job, which I only was at for seven months, I was able to move into a new company and get a raise. And I'm like, oh, this is great. Like I've, you know, I've rebuilt my life, blah, blah, blah. And anyway, so I'm three months into that job and it's all like high fives and backslaps everyone loves Aron and, uh, then history repeats itself. All of a sudden I got a call from my manager saying the client doesn't like your work. They think that it's subpar and you need to stay late for every night this week and maybe every night next week, if you don't get it done and redo all the work you've done the last few months. And you know, it doesn't mean you can't get done everything else you have to get done this week and you can't charge, you know, bill the time to the client more or anything. And like, Peter, I literally just freak out. Like, I mean, I'm thinking like I'm already, I mean, I'm already taking NoDoz and you know, I'm already at the edge of, at the edge of my bandwidth. Like I don't have another gear to stay late, you know, and redo work that I've already done in addition to a full day job. Like no way.  And, uh, yeah, go ahead. No, this is what happens. So, so you're sitting there in the, you know, probably like deer in the headlights type thing. W what was the next step?  Total, total deer in the headlights. And like, you know, like people say, like, when you die, like your whole life flashes in front of your eyes, there's something in slow motion. Like for me, It was kind of flashing in front of my eyes at that point, because what I was seeing was this whole image of rebuilding my life was going to be gone. At that point I was effectively a 34 year old divorce, a living with my mom. It wasn't technically living with my mom because it was living with my mom's sister, but it's basically the same thing.  And I'm reminded of the Seinfeld episode where, uh, you know, George, is that when we look to you should go talk to her. Yeah. Because balding middle-aged men with no job who live with their parents have a really good success rate there,  Love it, love it. Right. And those, and you can't see this at home, but Peter and I are chatting and I've got the nice bald round dome. And, but what he said is totally true. I'll, uh, George Costanza. And so anyway, like I see my life, I see my life just falling apart for my eyes. I freak out and a friend had mentioned his ADHD and Adderall. He mentioned that socially, like going out drinking, but all I knew because I'd never tried Adderall even really paid any attention to it. But. He said it helped him stay up late to go out drinking. So I'm like, dude, I need to stay up late for this like thing! Or I'm going to get fired and live in my mom's sister's house.  That's how Pfizer originally marketed Adderall is. “Hey, here's the stay up late going out, drinking a drug, right?” Yeah. I totally can imagine. I can totally imagine him saying that. And that's what, what you glom on. So I totally get.  Yeah. And like, exactly. And, uh, and then, yeah, so, so anyway, so I get to work that Monday and like, I go through the day and then kind of midday, cause that was sort of the, the advice that I got like that I could take it and it would get me through the night or through like, you know, staying until 9:00 PM or 8:00 PM. So about mid day I take it anyway, I walk around like I walk around and just kill some time and I come back and I sit down at my laptop. And, you know, it's like in a conference room because I'm a consultant. There's like other people and distractions. And I'm like, of course, working on some super boring shit, like PowerPoint slides and Excel spreadsheets. And, uh, I sit down, I do some work like for a few minutes and then I look off and I look back at my boring stuff and I keep working on it. And then I look away for a little bit. Like, a minute. And then I look back and I keep working. I was like, holy crap. I'm working on this thing without stopping, even though it's not exciting and interesting, like.. is this book people have been talking about this whole time when they've said, Aron, just sit down and work on it!?! You had the Bradley Cooper NZT moment in Limitless, where he sits, where he takes the pill. He sits down, everything becomes clear and in color.  Like, it was literally as if like you'd given a blind person site and it was like, it was like, oh, this is what purple looks like. Like I didn't realize whatever I was everyone was talking about.  That is spectacular, but it's entirely true. Everyone who's been there has had that. I call it that Limitless moment. If you haven't seen this film, dude, go out this afternoon, stop what you're doing and go see this film. He literally, he takes his pill of NZT, which gives him quote, unquote access to the other 90% of his brain. And, and he there's the scene. It's a stairway scene. He walks in the stairway and it goes from black and white drab to super high Def color where every single sound like the ticking of a bicycle, he hears the ticking of the wheel of greatness every day. And he's like, I get it. Right. And, and, and the, the landlord lady who is like, who's like on his ass to pay the rent, you know, five minutes later, he's sleeping with her. Right. It's just. That thing where he's just like, everything makes sense now. Yeah. We've all had that!  Right. Exactly. And if you, if you take Peter's suggestion and you go and see the movie, uh, I also look like Bradley Cooper- so that's like a bonus as well.  Hey, I'll, I'll, I'll sure, why not?  Don't don't look at the show notes! [And you're totally reading the show notes now aren't you- Aron's picture is on the main page ;)] But you know, it's, it's funny because those moments, everyone talks about this one, right. And he talks about the sort of those, those Zen moments, those wake up moments. I think the thing that people don't mention the most about those moments is that it's the wake up call is not only, wow- look at all this shit I can DO, but also holy crap, I'm not the complete loser that I thought I was.  Wow. So, you know, what's amazing about that, Peter, um, is.. I only came to that realization like a week or two ago, because I was putting together this like nine minute TED talk that ADDA is putting out, uh, next month as part of ADHD awareness month. And that literally is the theme of my talk, but I didn't make that connection until I wrote it. And you just like, I should have been just talking to you because you just said it so perfectly clearly. We've all been there man. That's, you know, that literally comes from years of, I remember, you know, back in high school, I remember back in college, like my fourth day of my freshman year, I said something stupid. And I, you know, my, my social acuity didn't kick in and I said something stupid. And I know that's it, I just fucked up 4 years. I remember, I remember screwing up four years ago. I think I was just stood up for his college and it, it, it, why am I just so different? Why am I such a loser? Why am I, and, and. It's amazing how you, how you see that. Um, in people who haven't been diagnosed and they get diagnosed, they under, it's not even so much the diagnosis, you break your leg, you have a, you have a bone sticking on your leg. You pretty much know you've broken your leg. This isn't, this is a secret, this is a secret disease. Right? And so you, you get diagnosed for the first time. You understand it, right. You didn't have a bone sticking out of your brain. You couldn't tell that there was something wrong with you. That could be fixed. So that's it's yeah, it's a massive wake up call. So, all right. So you're diagnosed things, start changing. Now what.  Uh, yeah, so then, then I live happily ever after, and shit just works perfectly. Um, no. So then, then I get medication and it's like a game changer, right? Right, so I go and get diagnosed. The week, like as soon as after, as I could, and then I get medications, it's a game-changer and I go from being an under performer where to like an average and then an above average performer a nd I was like, this is great. Um, and it was really the first time in my adult life that I performed in any meaningful capacity, because as you said, I failed out of my first seven jobs in businesses and it was just like shit show after shit show. And, uh, so I then did what any responsible 34 year old does that's living on his own? I got home from work every day, broke out the weed, played video games and ate freaking sour patch, kids and sweet tarts like every effing day.  I love it. How'd you come out of that?  Uh, well, it was about a few years later and I was like, crap. This, this like hedonic pleasure of doing all that isn't fulfilling. Like, yes, I enjoy it in the moment, but it's also, it's also not making me happy, deep down and you know, my social relationships weren't thriving because of it. Um, and. You know, I also wasn't achieving my fullest potential, you know, like Abraham Maslow, ‘what one can be one must be'. And that was creating like an internal lack of fulfillment and dissonance. So I finally just said that, Hey, maybe holding down a job, isn't my biggest achievement that I can have in life. Maybe I could have something bigger and do something more and make a bigger impact. And so that for me, I finally said, okay, I stopped finding dopamine in those artificial pleasures, if you will. And I started discovering, I could find dopamine through achieving personally meaningful goals and striving to be better, and to constantly improve myself.  What happens when, uh, how many times have you had that moment where you're like, I can't believe I'm getting paid to get this high, essentially the high, the high being, what you love to do. Cause I come off the stage every day and I'd have to shake whenever I speak, as it was to shake my head and be like still, they still don't know. They still think that I'm, you know, I'm still getting paid for this crap. Unbelievable. I still get that.  I think, I think about that. I mean, I think of that in my coaching sessions with clients, like, I love to talk about this shit. Like, you want to talk about how to like improve your life and be productive or like strategy!? Like that is candy, even podcasts, right? Like, like, I mean, obviously I'm not getting paid directly on this, but, this is like the most fun thing in the world. I get to hang out with someone awesome, we get to talk about the shared interests, which, you know, we're both so passionate about and we had to make a difference, like, yeah, same. Yeah. Like you hit it. I love, I love how clearly, uh, and I don't mean this as a knock against anyone else I've talked to, but I feel like there's a clarity of not purpose, but a clarity of thinking, and how you've processed so much of this stuff. That is just a level above.  Thank you. I think a lot of it comes to comes to the point where you're just like, you know what? I know what works. I know what doesn't. I know how I got here. Fuck it. I'm just gonna, I'm gonna say how I feel. Um, tell us, I want to keep it to 20 minutes, I wanna be respectful of your time and the audience's time; cause it's been 20 minutes, you know, ADHD and all that. Um, how can people find more of you? Because there's a lot more that we will discuss next time I have you on but where can they find you? Where can they, where can they learn more about you? Because you have some interesting backstory and some interesting future story. And I think that our audience will want more of that. Tell us.  Yeah, absolutely. So, um, the future story stuff that Peter's referring to, just so we don't leave people with a complete view of me as a fuck up.  No, obviously I told you in the very beginning, you know, you're doing, you're doing fortune 500 coaching now you're doing tons of stuff, you know? So obviously you, you figured it out.  [19:22 - How can people find you? https://hiddenadhd.com  @aroncroft on Twitter  @HiddenADHD on Facebook  INSTA  YouTube and also at hidden_adhd on TikTok] Okay. So then we don't, we don't need to go into it. So I would say then just, uh, just Google hidden ADHD. Uh, so the “hidden” is kind of like a nod to a bit of the inattentive going under the radar and you'll be able to find my TikTok with over a hundred thousand people and you'll be able to find my free downloads and stuff. I've got some cool ADHD one-on-one and productivity guides and stuff. Uh, so you can get all that. And, uh, I would love to connect with you.  Awesome Aron Croft yeah, his TikTok's pretty off the charts you should definitely follow that. I'll give you that. I, you know, it's funny. I've been trying desperately. I tried to get into it, I just, I couldn't, I couldn't fall in love with it. I, I, I fell in love with Twitter. I fell in love with Facebook. I fell in love with Instagram. I couldn't, I still can't fall in love with TikTok, maybe because I know the company in China and I've been to their headquarters in China and it just scares me, but I just, I still can't fall in love with TikTok. I'm trying. I just can't make them a, B,  Maybe you can't. Maybe you can't have more than three loves, like maybe. Facebook, Twitter and Instagram, like, you know, your heart's full.  My girlfriend would argue. I can have more than one, but no, I see where you're going with that. Um, all right, cool guys, you've been listening to Aron Croft! I love this guy who's shit is awesome. Definitely check him out. You've also been listening to Faster Than Normal. That's me. You know how to find me. I'm not going to waste your time. I'll be back next week with a new episode. My name is Peter Shankman.  I appreciate you listening. I appreciate you taking 20 minutes of your day. I know that's a lot. And for those who actually listened to this on anything less than 1.25 times speed; you're my people. I thank you for that! See ya soon! — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week. 

The Long and The Short Of It

Pete and Jen discuss a topic this week that they have never discussed with each other, but is very important to each of them: courage.Specifically, in this episode Jen and Pete talk about:Is courage a practice?Why might it take courage to do the things we want to do?How might one cultivate courage?To hear all Episodes and read full transcripts visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box o' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos and other interesting things Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.comLearn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Optimal Business Daily
370: Business/Busyness by Seth Godin on Creating Value vs. Staying Busy

Optimal Business Daily

Play Episode Listen Later Oct 5, 2021 8:48


Seth Godin talks about the difference between business and busyness Episode 370: Business/Busyness by Seth Godin on Creating Value vs. Staying Busy Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2018/07/busyness/ Reach customers online and across social networks with an ever-growing suite of channel integrations and apps - including Facebook, Instagram, TikTok, Pinterest, and more. Go to Shopify.com/osd for a free 14-day trial Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

The Marketing Book Podcast
351 The Ultimate Marketing Engine by John Jantsch

The Marketing Book Podcast

Play Episode Listen Later Oct 1, 2021 55:51


The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch About the Book: It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers. Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Introducing the Customer Success Track The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer. Readers will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This book will help readers take control of their marketing while creating ridiculously consistent business growth. About the Author: John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. John's small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others. Seth Godin called John Jantsch the "Peter Drucker of small business tactics." And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch

The Tim Ferriss Show
#535: General Stanley McChrystal — Mastering Risk: A User's Guide

The Tim Ferriss Show

Play Episode Listen Later Sep 30, 2021 90:13


General Stanley McChrystal — Mastering Risk: A User's Guide | Brought to you by Kettle & Fire high quality, tasty, and conveniently packaged bone broths; Eight Sleep's Pod Pro Cover sleeping solution for dynamic cooling and heating; and ShipStation shipping software. More on all three below.General Stanley McChrystal (@stanmcchrystal) was called “one of America's greatest warriors” by Secretary of Defense Robert Gates. Having held leadership and staff positions in the Army Special Forces, Army Rangers, 82nd Airborne Division, the XVIII Army Airborne Corp, and the Joint Staff, McChrystal became commander of JSOC in 2003, responsible for leading the nation's deployed military counterterrorism efforts around the globe. His leadership is credited with the 2003 capture of Saddam Hussein and the 2006 locating and killing of Abu Musab al-Zarqawi, the leader of al-Qaeda in Iraq. In June 2009, McChrystal received his fourth star and assumed command of all international forces in Afghanistan.General McChrystal founded the McChrystal Group in January 2011, an advisory services firm that helps businesses challenge the hierarchical “command and control” approach to organizational management.He is a senior fellow at Yale University's Jackson Institute for Global Affairs, where he teaches a course on leadership, and he is the author of the bestselling leadership books My Share of the Task: A Memoir; Team of Teams: New Rules of Engagement for a Complex World; and Leaders: Myth and Reality. His new book is Risk: A User's Guide. He is also the co-host (with former Navy SEAL Chris Fussell) of the No Turning Back podcast, where they explore the future of leadership and teams with the world's most consequential leaders.Please enjoy!This episode is brought to you by Kettle & Fire! Kettle & Fire makes one of the highest quality, tastiest, and most conveniently packaged bone broths on the market, and I have a huge collection of their broths on my kitchen counter for easy access. I've been a fan ever since 2015, when podcast guest and ketogenesis expert Dr. Dominic D'Agostino introduced me to the company. Their products fit me and my lifestyle extremely well: bone broth is a great ‘one-stop shop' for low-carb, high-protein nutrition, and bone broth makes an excellent lower-calorie breakfast that requires no prep.It's one of the simplest ways to get many of the nutrients I need, and I simply feel better when broth is a regular part of my diet. You can save 25% off your order by going to KettleAndFire.com/Tim and using code TIM at checkout.*This episode is also brought to you by ShipStation. Do you sell stuff online? Then you know what a pain the shipping process is. ShipStation was created to make your life easier. Whether you're selling on eBay, Amazon, Shopify, or over 100 other popular selling channels, ShipStation lets you access all of your orders from one simple dashboard, and it works with all of the major shipping carriers, locally and globally, including FedEx, UPS, and USPS. Tim Ferriss Show listeners get to try ShipStation free for 60 days by using promo code TIM. There's no risk, and you can start your free trial without even entering your credit card info. Just visit ShipStation.com, click on the microphone at the top of the homepage, and type in TIM!*This episode is also brought to you by Eight Sleep! Eight Sleep's Pod Pro Cover is the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced (and user-friendly) solution on the market. Simply add the Pod Pro Cover to your current mattress and start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so your partner can choose a totally different temperature.And now, my dear listeners—that's you—can get $250 off the Pod Pro Cover. Simply go to EightSleep.com/Tim or use code TIM. *If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The Tim Ferriss Show
#534: Michael Dell, Founder of Dell — How to Play Nice But Win

The Tim Ferriss Show

Play Episode Listen Later Sep 28, 2021 59:20


Michael Dell, Founder of Dell — How to Play Nice But Win | Brought to you by Wealthfront automated investing, Helix Sleep premium mattresses, and Tonal smart home gym. More on all three below.Michael Dell (@MichaelDell) is chairman and chief executive officer of Dell Technologies, an innovator and technology leader providing the essential infrastructure for organizations to build their digital future, transform IT, and protect their most important information. He is the author of Play Nice But Win: A CEO's Journey from Founder to Leader.Michael is an honorary member of the Foundation Board of the World Economic Forum and is an executive committee member of the International Business Council. In 1999, he and his wife, Susan Dell, established the Michael & Susan Dell Foundation.Please enjoy!*This episode is brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,' and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost. Smart investing should not feel like a rollercoaster ride. Let the professionals do the work for you. Go to Wealthfront.com/Tim and open a Wealthfront account today, and you'll get your first $5,000 managed for free, for life. Wealthfront will automate your investments for the long term. Get started today at Wealthfront.com/Tim.*This episode is also brought to you by Tonal! Tonal is the world's most intelligent home gym and personal trainer. It is precision engineered and designed to be the world's most advanced strength studio. Tonal uses breakthrough technology—like adaptive digital weights and AI learning—together with the best experts in resistance training so you get stronger, faster. Every program is personalized to your body using AI, and smart features check your form in real time, just like a personal trainer.Try Tonal, the world's smartest home gym, for 30 days in your home, and if you don't love it, you can return it for a full refund. Visit Tonal.com for $100 off their smart accessories when you use promo code TIM100 at checkout.*This episode is also brought to you by Helix Sleep! Helix was selected as the #1 overall mattress of 2020 by GQ magazine, Wired, Apartment Therapy, and many others. With Helix, there's a specific mattress to meet each and every body's unique comfort needs. Just take their quiz—only two minutes to complete—that matches your body type and sleep preferences to the perfect mattress for you. They have a 10-year warranty, and you get to try it out for a hundred nights, risk free. They'll even pick it up from you if you don't love it. And now, to my dear listeners, Helix is offering up to 200 dollars off all mattress orders plus two free pillows at HelixSleep.com/Tim.*If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.