Podcast appearances and mentions of Seth Godin

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Latest podcast episodes about Seth Godin

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
#816 Reddit Hot Takes on Entrepreneurship: Founders React

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

Play Episode Listen Later Jul 17, 2025 22:32


Dan and Ian respond to a series of spicy "unpopular opinions" about entrepreneurship, employment, digital nomadism, and lifestyle design, sourced straight from Reddit. They weigh in on whether boring businesses really win, if you can get rich working a 9-to-5, and whether meeting locals is overrated when traveling as a nomad. LINKS: 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:00) Intro (00:01:08) Unpopular Opinion #1: Boring Businesses Actually Win (00:05:26) Unpopular Opinion #2: A Job Can Make You Rich (00:11:22) Unpopular Opinion #3: Strategic Planning Is a Waste (00:13:49) Unpopular Opinion #4: Meeting Locals is Overrated (00:17:49) Unpopular Opinion #5: Entrepreneurship Isn't All Sacrifice CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Taking the Entrepreneurial Leap (https://tropicalmba.com/episodes/entrepreneurial-leap-gino-wickman) A Game of Would You Rather ft. Noah Kagan (https://tropicalmba.com/episodes/would-you-rather)

Motiv8 - The Motivation and Inspiration Podcast
Seth Godin: You Have More Agency Than You Want to Admit

Motiv8 - The Motivation and Inspiration Podcast

Play Episode Listen Later Jul 16, 2025 5:12


Quote of the Day: "We're indoctrinated and seduced into settling so we won't be responsible" - Seth GodinAudio Source: https://youtu.be/vlAOdr0sTVk?si=0qPsQO0U2gMb05ONIf you enjoyed today's episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support via Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check Out My Business Adventures Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the Upcoming Newsletter

The Long and The Short Of It
355. What the FOOC?

The Long and The Short Of It

Play Episode Listen Later Jul 15, 2025 21:27


In exploring the relationship between goal setting and practicality, Jen and Pete noodle on all things related to opportunity cost and rule development.Specifically, in this episode Jen and Pete talk about:What is opportunity cost, and what might the fears be that surround that?How might we set a minimum engagement fee for ourselves?What are some strategies we can use to be more practical, when deciding on our goals?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

The Intelligent Vocalist with John Henny

In this episode of The Intelligent Vocalist, John explores the concept of The Dip, based on Seth Godin's work, and how it applies to the journey of singers and performers. He explains the difference between a temporary challenge that leads to growth and a dead-end path—or “cul-de-sac”—that may require a change in direction. It's a thoughtful look at perseverance, smart decision-making, and finding fulfillment in your musical path.   Episode highlights: The dip is a natural part of any challenging pursuit, but it's also where most people give up. Success often lies just beyond the dip for those willing to push through. Not all struggles lead to growth; recognizing a cul-de-sac can help you avoid wasting time on the wrong path.   To learn more about John Henny, his best-selling books, on-line courses, Voiceschool.com featuring his Teaching Team of Experts, Speaker Training and the Contemporary Voice Teacher Academy, visit: JohnHenny.com

Ahrefs Podcast
Unpacking the Social Media Playbook of a $4B brand | Chris Cunningham (ClickUp)

Ahrefs Podcast

Play Episode Listen Later Jul 15, 2025 72:25


Chris Cunningham, founding member of ClickUp, reveals the social media strategy that drives a staggering 150M monthly impressions. This is *the* exact strategy that's also attracted major clients like VaynerMedia (yes, GaryVee literally found them through social media).Grab your notes.

The Dr CK Bray Show
FAN FAVORITE EPISODE 435 Books You Can Read in One Day to Change Your Life

The Dr CK Bray Show

Play Episode Listen Later Jul 14, 2025 12:51


Dr. Bray takes a time-out this week to share some of his favorite summer reads with you. The first category he discusses books you can read in a day that will change your life. Short, quick reads that will have you thinking differently within a day. (For my audiobook friends, you will get just as much out of listening to these books as reading them, so add them to your playlist.) The second list is behavioral psychology books, so if you want to geek out and read up on some human behavior, here are the books Dr. Bray recommends. Enjoy your summer and be sure and read or listen to at least one book a month. Your brain loves it! Books You Can Read In A Day The Alchemist by Paulo Coelho As A Man Thinketh by James Allen A Better Way to Live by Og Mandino Ikigai by Francesc MIralles Game People Play by Eric Berne Tuesdays With Morrie by Mitch Albom The Compound Effect by Darren Hardy The Defining Decade: Why 20's Matter by Meg Jay Any book by Seth Godin. Behavioral Psychology Books From Strength to Strength by Arthur Brooks Get It Done by Ayelet Fishbach The Grieving Brain by Mary-Frances O'Connor The Power of Regret by Daniel Pink Ritual by Dimitris Xygaalatas The Voltage Effect by John A. List *You can find more books to read on Loganrane.medium.com  QUOTES BY DR. BRAY “Reading is delicious candy for your brain!”  “Go read a book!”

Doing CX Right‬ Podcast
183. The Best of Seth Godin on Doing CX Right®‬

Doing CX Right‬ Podcast

Play Episode Listen Later Jul 14, 2025 14:53


Are you focusing on the right customers? Is your culture creating consistent customer value? Are you leading in ways that actually drive results? In this episode of Doing CX Right®, Stacy Sherman shares five standout takeaways from her conversation with marketing legend Seth Godin. Most brands get customer experience wrong. Seth and Stacy reveal what to do instead—clear, actionable insights that challenge outdated thinking and support long-term growth.  Learn more at   Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy through this

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
#815 Zero-Profit Events, CFO Swaps, and LATAM Talent: 2025 Halftime Report

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

Play Episode Listen Later Jul 10, 2025 28:56


We're halfway through 2025! This episode is a raw look at what's working, what's not, and the experiments we're doubling down on. From running premium events at zero profit to building lean teams with talent from Latin America, we share the trade-offs and results behind every decision. Dan and Ian open the books on DC BLACK and DC Accelerator, plus they uncover how Remote First Recruiting quietly had one of its best quarters yet. LINKS: Dan's Four Bricks presentation (https://www.youtube.com/watch?v=5ZooQo760Ik&ab_channel=TropicalMBA) Meet the world's most generous global entrepreneurs inside Dynamite Circle (https://dynamitecircle.com/) Connect with 7+ figure founders inside DC BLACK (https://dynamitecircle.com/dc-black) Remote First Recruiting: Find your next best remote hire in 21 days (https://remotefirstrecruiting.com/) CHAPTERS: (00:00:42) Can You Break a Plateau Without Spending $200K? (00:01:45) Why Your Next Growth Phase Starts With You (00:06:45) What Happened When Our CFO Left (00:11:27) Why We Finally Launched a Premium Tier (00:16:01) The Real Results of Our $5K Coaching Program (00:22:03) Is Our Recruiting Arm About To Have Its Best Quarter Yet? (00:28:01) We're Going to Bangkok This October CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick) 90-Day Growth Plan in 10 Questions (https://tropicalmba.com/episodes/90-day-growth) The Wheel of Despair and the Paradox of Growth (https://tropicalmba.com/episodes/wheel-despair-paradox-growth)

Elevate with Robert Glazer
Elevate Classics: Seth Godin on Finding Work of Significance, AI, and Education

Elevate with Robert Glazer

Play Episode Listen Later Jul 10, 2025 42:36


Seth Godin is a true visionary thinker and renaissance man. He is the author of 21 international bestsellers that have changed the way people think about work, and his books have been translated into 38 languages. Godin also writes one of the most popular marketing blogs in the world at ⁠seths.blog⁠, and two of his TED talks are among the most popular of all time. Seth is a serial entrepreneur—the founder of the altMBA, the social media pioneer Squidoo, and Yoyodyne, one of the first internet companies. Seth joined host Robert Glazer on ⁠the Elevate Podcast⁠ to discuss the rise of AI, the need for education disruption, and his new book, ⁠The Song of Significance⁠. This episode of the Elevate Podcast is sponsored by: Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠indeed.com/elevate⁠⁠⁠ Framer: ⁠⁠⁠framer.com⁠⁠⁠ BambooHR: ⁠⁠⁠⁠⁠⁠⁠⁠bamboohr.com/freedemo⁠⁠⁠ IDEO U: ⁠⁠⁠ideou.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Long and The Short Of It
354. Land Snorkeling

The Long and The Short Of It

Play Episode Listen Later Jul 8, 2025 17:55


This week, Jen tells Pete all about her new hobby, and together they dive in to the positive aspects of snorkeling on land.Specifically, in this episode Jen and Pete talk about:What lessons from snorkeling in the sea can be brought to land?What are some areas we may take for granted in our lives?How might we renew our curiosity and observance of our surroundings?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Breakfast Leadership
The Power of Differentiation with Barry LaBov: How Iconic Brands Stand Out and Succeed

Breakfast Leadership

Play Episode Listen Later Jul 7, 2025 26:48


In this powerful conversation, Michael D. Levitt and branding expert Barry LaBov explore the critical role of differentiation in today's hyper-competitive and fast-moving business world. It's not about being the biggest or best in every category—it's about being unmistakably you. The Human Edge of Differentiation Barry opens with a compelling take: while modern tools have made producing fast, mediocre content easier, what sets brands apart today is authenticity and humanity. He warns that failing to stand out leads to commoditization, lower profits, and disengaged teams. The takeaway? Know what makes you unique—and amplify it with intention. Purpose Starts with "Who Are We?" Michael shares a story from a nonprofit healthcare board meeting where a simple but profound question was raised: “Who are we?” That moment sparked a conversation about alignment, identity, and clarity. He reminds leaders to pause regularly, assess direction, and stay grounded in purpose. Barry echoes this, referencing Simon Sinek's “Start With Why,” but adds: you also need to clearly explain what you do and how it fulfills that purpose. Belief Begins Within Barry shifts the focus inward, discussing how employee belief in a company's mission and differentiation directly impacts its longevity—citing that 16 of 17 startups fail within 10 years. His latest book, written during the COVID-era resignation wave, focuses on helping companies win hearts and minds through internal and external clarity. Real-world stories and practical frameworks help teams rediscover what makes them special. Small Shifts, Big Impact Michael dives into adaptability with a brilliant metaphor: changing the lighting in a room can completely alter its feel without replacing the furniture. In the same way, businesses often need thoughtful tweaks—not complete reinventions. He also addresses current workplace trends—like post-2021 turnover and return-to-office debates—urging leaders to listen to their people and lead with empathy and internal communication. Say It Like You Mean It Wrapping up, Barry and Michael discuss how language shapes culture. Self-deprecating phrases like “best kept secret” can quietly undermine confidence inside and outside the organization. Instead, leaders should communicate honestly and boldly about their value—without veering into ego. Michael even mentions recommending Barry's book to a client struggling with this exact challenge. Key Takeaways: True differentiation stems from authenticity, not superiority. Purpose is revealed by asking the hard questions—internally and externally. Your team must believe in what sets your organization apart. Minor shifts in leadership and culture can produce major results. How you describe your business matters—internally and externally.

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.   Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin's intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.   We also take a look at Blizzard Entertainment's journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.   Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights! Links to check out! Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/   20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc   Thank you to our sponsors! HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101   BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!   CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!     Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Optimal Business Daily
1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines

Optimal Business Daily

Play Episode Listen Later Jul 4, 2025 10:04


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1738: Seth Godin invites readers to rethink how frequently they should share their work, emphasizing that the value of communication lies in consistency and relevance rather than volume. He highlights that building trust and connection comes from thoughtful, regular contributions that resonate with the audience, not from overwhelming them. Read along with the original article(s) here: https://seths.blog/2008/09/how-often-shoul/ Quotes to ponder: "Frequency of communication has nothing to do with frequency of communication." "The goal, I think, is to be missed when you don't communicate, not to be annoying when you do." "People tune you out when you have nothing to say and say it too often." Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1738: How Often Should You Publish by Seth Godin on Advice on Content Creation Guidelines

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Jul 4, 2025 10:04


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1738: Seth Godin invites readers to rethink how frequently they should share their work, emphasizing that the value of communication lies in consistency and relevance rather than volume. He highlights that building trust and connection comes from thoughtful, regular contributions that resonate with the audience, not from overwhelming them. Read along with the original article(s) here: https://seths.blog/2008/09/how-often-shoul/ Quotes to ponder: "Frequency of communication has nothing to do with frequency of communication." "The goal, I think, is to be missed when you don't communicate, not to be annoying when you do." "People tune you out when you have nothing to say and say it too often." Learn more about your ad choices. Visit megaphone.fm/adchoices

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
#814 Growth vs. Optimization — 90% of Growth Comes from 10% of Activities?

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

Play Episode Listen Later Jul 3, 2025 39:16


What happens when you've optimized everything… and growth still stalls? In this episode, Dan and Ian break down a powerful distinction most founders miss: the difference between optimization (making your business run smoother) and growth (finding and testing new paths to scale). They unpack insights from Growth Levers by Matt Lerner, a framework that helped PayPal and other startups unlock massive growth and why it still applies to bootstrappers today. You'll also get a behind-the-scenes look at how Dan and Ian run operations in under 5 hours per week using the “Four Bricks”: financials, a measured plan, individual scorecards, and pulse meetings (aka the Daily Huddle). Plus: why growth experiments often fail, how to avoid optimization creep, and how interviewing your customers using the “Jobs to Be Done” framework can reveal the 10% that leads to 90% of your growth. LINKS: “Growth Levers and How to Find Them” by Matt Lerner (https://www.amazon.com/Growth-Levers-How-Find-Them/dp/173842622X) “Scaling Up” By Verne Harnish (https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593/ref=sr_1_1?crid=I82ETY13E1ZJ&dib=eyJ2IjoiMSJ9.EunjEAWizJJCnRStrVvxOJwktAGOrvzCg7v4AoNJfIU6bVKGlwoaahD13GvmODVvdHfxaCtbalOfRWgZOg5S21BtHBMaKYq62OqBxcVCNbGCvxTyjwgDSB-CCVhwxnkkdUIfFUnmjvgMdP0NNqU-7ueWn59X5uFP1GVKtTr9KukRePtfM9H9riTjX7cbPcSSX6o8FtAMy464cHeRDDiEG-HRIkkMFr6E78CM5s3og_g.lpyuAh6r5azEIrwxxEgYJiq8LPg5qtpavZ6HnojzTvo&dib_tag=se&keywords=scaling+up&qid=1751519981&s=books&sprefix=scaling+up%2Cstripbooks-intl-ship%2C115&sr=1-1) Daily Huddle Template (https://docs.google.com/document/d/14i_qZjKFDP_IEjiF3XHd1j41H6Vop_Cp987L41QjXOQ/edit?tab=t.0) Company Scoreboard Template (https://docs.google.com/document/d/1ArOv-eMCWIxF8Yk3ngUlAuxITgMK3GUR5E6mfw57vR4/edit?tab=t.0#heading=h.3olbivi0zybz) Individual Scorecard Template (https://docs.google.com/document/d/1J_EGV0SnmhjBRRYr5GDnUGV9ULTd1Bbz9RaJQfEVAQw/edit?tab=t.0) “Jobs to Be Done” Interview Framework (https://www.dscout.com/people-nerds/the-jobs-to-be-done-interviewing-style-understanding-who-users-are-trying-to-become) Dan's Four Bricks presentation (https://www.youtube.com/watch?v=5ZooQo760Ik&ab_channel=TropicalMBA) Connect with generous global entrepreneurs (https://dynamitecircle.com/) CHAPTERS: (00:00:13) Intro: Founders, Channels, and What's Working in 2025 (00:01:40) Growth vs Optimization: The Lens That Changes Everything (00:09:34) The Four Bricks: How to Run Ops in Under 5 Hours/Week (00:18:38) Why Most Teams Avoid Growth (00:20:32) Growth Levers: The 10% That Drives 90% of Growth (00:28:00) Jobs to Be Done: Why Customers Really Buy (00:33:26) Growth Sprints: How to Experiment Without Burning Out (00:36:22) Common Mistakes That Kill Growth Early CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “It's easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp (https://tropicalmba.com/episodes/easier-10x-than-2x) Building ‘Brick by Brick': Goals, Plans, Scorecards, Cadence (https://tropicalmba.com/episodes/brick-by-brick) 90-Day Growth Plan in 10 Questions (https://tropicalmba.com/episodes/90-day-growth) The Wheel of Despair and the Paradox of Growth (https://tropicalmba.com/episodes/wheel-despair-paradox-growth)

It's Not Rocket Science! Five Questions Over Coffee
Five Questions Over Coffee with Paige Arnof-Fenn (ep. 126)

It's Not Rocket Science! Five Questions Over Coffee

Play Episode Listen Later Jul 3, 2025 16:56


Who is Paige?Paige Arnof-Fenn is a seasoned marketing strategist who specializes in helping businesses enhance their visibility in today's competitive landscape. Her clientele ranges from mid to emerging market companies with revenues between $2 million and $200 million to early-stage venture-backed startups, and even large Fortune 500 corporations. With a keen understanding of the challenges organizations face in cutting through the noise, Paige has dedicated her career to crafting strategies that elevate her clients' profiles and expedite the sales of their products and services. Her expertise lies in navigating the complexities of modern business environments, ensuring that her clients stand out and succeed in an ever-changing market.Key Takeaways00:00 Raising Visibility in Competitive Markets03:12 "Every Business is a Brand"07:06 Focus Marketing on Outcomes, Audience11:56 "Show Humanity, Not AI"_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDS* Marketing* Brand* Visibility* Profile* Products* Services* Business* Brands* Pandemic* Online presence* Customer expectation* Audience* Message* Trust* Social media* Outcomes* Commodities* Price* Real estate* Competitor* Features* Value* Experience* Connection* Humanity* Artificial intelligence* Growth mindset* Dale Carnegie* Storytelling* Brand promiseSPEAKERSPaige Arnof-Fenn, Stuart WebbStuart Webb [00:00:00]:Start dancing. Hi and welcome to It's Not Rocket Science five questions over coffee. I have got my coffee with me here. It is, in a mug which I got when I recently returned from Lanzarote which is and Paige has got her coffee with her. So I'm delighted today to be speaking with Paige on our fen. Paige is a really brilliant marketing connector, she's into into connecting, captivating, and converting those customers. So we're gonna learn a lot about how she's done that and what she's been doing in her business. And, Paige, welcome to It's Not Rocket Science, five questions over coffee.Stuart Webb [00:01:11]:Welcome to giving us your spin on the world.Paige Arnof-Fenn [00:01:14]:Thank you, Stuart. It's great to be here. Thanks for having me.Stuart Webb [00:01:18]:No problem. Now I know that, you are, you are you are interested in in these companies and and how they market. So can you tell me the sort of sort of business leaders, sort of business, work the business that you work with? What are the sort of problems that you see that they have that they are maybe maybe not quite converting at the moment?Paige Arnof-Fenn [00:01:40]:So the majority of our clients, I would describe as, mid to emerging market, kind of 2,000,000 to 200,000,000 in revenue, but we also work with companies who are early stage venture backed startups or even big Fortune 500 companies. And a lot of the common denominators, that affect all the organizations today is, you know, they're getting lost in the noise. There's just so much going on, and they want to raise their visibility and their profile so that they can sell more of their products and services faster. And they just feel like, you know, there's just a lot going on, and it's hard to get noticed today.Stuart Webb [00:02:25]:And and tell me, Paige, what are the problems that you've noticed that they have with that getting noticed? Because you're right. A lot of scale up businesses are are often struggling to break through the noise, and and sometimes sometimes it's simple steps they take. What are the sort of things that you find that that business owners you're working with, business leaders that you you speak to are struggling with and how and and what are the mistakes they're making?Paige Arnof-Fenn [00:02:50]:So you know, one, one universal problem, I think, is a lot of people feel like I'm really not a famous person. I don't run a big company that has global recognition. I'm not Taylor Swift or Serena Williams or Beyonce. You know?Stuart Webb [00:03:10]:Few of us are, Paige. Few of us are.Paige Arnof-Fenn [00:03:12]:But a lot of, you know, small business owners don't think of themselves as brands. They just think I'm running this small company. It's not that big of a deal. But the truth is everybody's a brand today. And I think if we learned anything during the pandemic, it's that if you don't exist online, you're really invisible today. And so, you know, the thing that I try encourage, people that, reach out is I really hope that I can convince you that it's important that you do brand yourself and brand your your product or service in a way that connects with your customers and clients on a on an emotional level. A brand is a promise of a consistent experience, and it you want to own real estate in your customer's brain so that every time they have a problem that your product or service that, can help them solve, that they think of you first. And if you own that real estate in their brain, you're a brand.Paige Arnof-Fenn [00:04:18]:And if you don't, you're a commodity. And commodities compete on price, and that's a really bad place to be. Because if you're competing on price and all you do is lower your price to win more business, that's not a sustainable option.Stuart Webb [00:04:33]:I think that's a brilliant message, Paige. And I must admit, one of the businesses that I was helping when it came to the pandemic, when they started the pandemic, they had unknown no online presence. They'd never thought of it. And by the end of the pandemic, they had more business coming in online than they had in their physical store. And, actually, that was one of the causes of the problems they then started to have in terms of that, as you said, that promise. Because, you know, what often you find with brands, with marketing, is that people promise one thing but can deliver something very different. And it's that experience of then failing to meet the customer expectation which actually causes so many problems. And that is a is a it becomes a business issue very quickly, doesn't it? Because people rarely understand that they have to have to live up to what they're talking about in their marketing.Paige Arnof-Fenn [00:05:22]:Absolutely. And you you really need to own a very specific, message. You can't stand for everything. You can stand for one or two things. And I think another big mistake people make is they try to be all things to all people. And theyStuart Webb [00:05:38]:All people. Yes.Paige Arnof-Fenn [00:05:40]:Million, benefits and features out there. People don't remember the features. What they wanna know is how you're gonna help them. How are you gonna help them solve their problem? So it's really important to hone in on your message, figure out what those really singular things are that really matter to your audience and reinforce those messages in everything that you do. And don't spread yourself too thin online either. If you try to be on every platform all the time with all the messages, again, it's just gonna dilute your brand. People aren't gonna, remember too much. And if you're not consistent in your message, if you try to be one thing on one platform and another thing on another platform, you're not building trust.Paige Arnof-Fenn [00:06:32]:And, you know, brands are you know, you you wanna have, unique, special, and different messages that build trust in what you're saying. And people buy brands they know, like, and trust. So make sure they can find you, that you're talking about yourself in a way that's relevant and compelling, and that it's constantly being reinforced in everything that you do. Those are the brands that succeed. And like you said, if they do it well, their business will explode.Stuart Webb [00:07:06]:I love the what you're saying, Paige. And I must admit I I I buy into it a lot of the time because so often I think business owners fail to recognize two things. One of which is, you know, they're reaching out onto 17 different social media platforms, and they've forgotten that on 16 of those social media platforms, their audience is not there, and they are just wasting their time and their effort and their money to reach out to somebody who just doesn't exist. And the other thing that I find so many small businesses do is they forget that they're trying. They should be selling outcomes. They should be selling the outcome of the because, you know, that once again, we go back to that promise. Somebody is not interested in the fact that I I often sort of talk to to people and say, when you buy a stapler, what is it you're looking for? You're not looking for metal. You're looking for us for for the fact that the paper will hold together.Stuart Webb [00:07:54]:So tell people about the paper being held together and how good it is that it does that, not the fact that it's made out of metal because that's a feature that nobody can relate to. And so often people forget that it's that outcome that they're really interested in, not the the steps to it. That's just the incidentals.Paige Arnof-Fenn [00:08:12]:Bingo. What's in it for them? How are you making their lives more convenient, simpler? You're saving them time. You're saving them money. And like you said, if you're just spinning your wheels and you're spending a lot of energy to no end, it's running you ragged, and it's not building your business.Stuart Webb [00:08:30]:Yeah. We're back to that most popular radio station on the, in the world, WII FM. What's in it for me?Paige Arnof-Fenn [00:08:37]:You got it. Bingo.Stuart Webb [00:08:40]:Paige, you must have, and I'm gonna put your, on screen now the the the website where we could come and find more information about you, which is at mavensandmoguls.com. Is there something at that website that we can all latch on to which is already valuable piece of free advice?Paige Arnof-Fenn [00:08:56]:Absolutely. I have a lot of free content. Articles, I've contributed to a lot of books. I've got videos. I've got podcasts. So if anyone that wants to learn more about branding or marketing, personal branding in a digital world, it's all there. There's no gated. You don't have to, give me, email address.Paige Arnof-Fenn [00:09:18]:There's no fee, and I think there'll be a lot of great content for people who wanna learn more.Stuart Webb [00:09:24]:And anybody who hasn't actually managed to capture that email that that that that now and we'll put this into there. We keep a record of all of the great stuff that that guests on the show come across. So if you just go to systemize.meforward free forward free hyphen stuff, I'll try and say that again only this time in English. Systemize dot me hyphen, sorry, slash free hyphen stuff. If you go to that link anyway, you'll see it in the show notes. You will be able to go straight onto a I will have a link straight to Paige's website, and you'll go straight into that in order to be able to get to that. So, Paige, we've got to know a little bit more about you as a as a person. So what is it? Was there a book, a program, a life experience, something that brought you to the point here where you became the the the the marketing mogul that you are?Paige Arnof-Fenn [00:10:15]:So, you know, I am constantly reading and trying to learn. I think having a growth mindset is so important today. There's so much out there. I I like the classics, to be honest with you. I think Dale Carnegie's How to Win Friends and Influence People is one that if you haven't read it or you haven't read it in a long time, there are a lot of great tips on human nature and great marketing tips as well. But there are a lot of current people, Seth Godin, David Meerman Scott, Guy Kawasaki, people that have been real practitioners in marketing and technology, and they don't use a lot of jargon. They're very straight shooting. They talk about their real life experiences in the trenches, the good, the bad, the ugly.Paige Arnof-Fenn [00:11:04]:And I always learn if I follow them online or read their books asStuart Webb [00:11:09]:well. Good good good attitude to have a growth mindset. I love it. So we come to the the million dollar question, Paige, the one that I know you've been asking yourself. When is he gonna ask me that really killer question? And so I'm going to say to you, what's the killer question I should have asked you? And then, obviously, once you've told me what that killer question is, you better answerPaige Arnof-Fenn [00:11:30]:it because I won't know the answer. So maybe is there a quote or, something that motivates you, that inspires you, that affects, you know, how you I love that question. Build your business. And I would say there's a quote. It was attributed to Teddy Roosevelt, but I I think it's been attributed to a lot of people. It's that people don't care how much you know until they know how much you care.Stuart Webb [00:11:54]:And I think I love that.Paige Arnof-Fenn [00:11:56]:I think it's a great quote. And I think especially in this day of artificial intelligence where people are kind of throwing a lot of things, you know, to these rope robotic machinery online, and what comes back is very generic and robotic, copy. And I think you have to remember to show your humanity to stand out today. So people are not looking for facts and figures and to be inundated with a lot of data. I think you have to find the stories that are unique, special, and different to you that make you stand out and get remembered. So, you know, I think if you remember nothing else about our talk today, just remember that showing your humanity, the good, the bad, the ugly, the things that the lessons you learned that only you can share, your origin story. What what is it about you that or how are you gonna help people in a way that they're gonna think of you first and remember you because you're a human being and you're not some AI tool that, you know, uses all the same buzzwords and keywords and copy, people aren't gonna remember that, but they will remember you if you have a great story.Stuart Webb [00:13:14]:Do you know? I think that's a really valuable and I hope a timely piece of advice. I know a lot of people today are using AI to write their blog posts. They're using AI to write their books. I came across somebody the other day who is using chat GPT to write his book for him. And he's using it in a very clever way with some very interesting prompts but at the end of the day when I read something I need to hear the writer's voice and that's when you suddenly sit there and go 'I cannot imagine' I couldn't imagine actually when I read what this this person I I won't use his name, but when he sent me what he'd written, I went, this doesn't sound like it. It doesn't sound like the way he talks, and I certainly don't buy into what he's saying because of it. You've actually got to continue to remember that marketing is about that. Once again, that's delivering on that promise that you make, isn't it? And if you fail to deliver because you have one voice in your marketing and another voice in your delivery, you fail to connect with a customer.Paige Arnof-Fenn [00:14:13]:Exactly. And you get one chance to make a great first impression, so don't blow it.Stuart Webb [00:14:18]:I love that. Paige, that is an absolutely brilliant way to stop. We're gonna stop there before we ruin it by saying anything which actually isn't nearly as brilliant as what you've just said. So, I'm just gonna put this up at the moment. Let's, let's let's let's just ask you. People, if you are interested in getting a a I send out a normally, I send out a weekly newsletter, and it just tells you who's coming up on the podcast in the coming few days. And if you'd like to get on that newsletter so you can get ready to hear some of the great interviews that we have with some brilliant people like Paige, go to systemize.me forward slash subscribe. Simple form.Stuart Webb [00:14:54]:It only asks you for two things, your name and your email address. You'll have nothing more than that. You will only get an email from me about once a week, and that that's as simple as that. So please go to systemize.meforward slash subscribe page. Thank you so much for coming on. What a brilliant piece of advice. And just remember, if you're using AI to write your marketing materials at the moment, you are missing a huge opportunity to be a brand which people connect with, which people love to trust, and that is missing out, and you're leaving money on the table. So, Paige, thank you so much for your time.Paige Arnof-Fenn [00:15:28]:Thanks, Stuart. I love chatting with you today. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Adpodcast
Ian Orekondy - Director of Media, Analytics & Innovation - Method1

Adpodcast

Play Episode Listen Later Jul 3, 2025 18:21


Ian Orekondy is the Director of Media, Analytics & Innovation at Method1, where he applies data-driven strategies and behavioral science to optimize media planning and brand impact for clients like PepsiCo, Gap, and Merck . Joining Method1 in early 2024, Ian has nearly two decades of experience across media, analytics, product, and ad-tech leadership roles Before Method1, Ian founded PranifyRx, an AI-powered ad data platform focused on pharmaceutical marketing, and held senior product and leadership positions at AdComplyRx, Good Apple, United Business Media, and Rosetta . He holds a B.S. in Business Administration from SUNY Buffalo and earned an altMBA certificate from Seth Godin signalhire.com.Ian's cross-functional expertise in connecting technology, analytics, and creative strategy makes him a key driver of innovative, measurable campaigns in a privacy-first world.

Sound Investing
Avantis Vs. DFA and the Winner Is?

Sound Investing

Play Episode Listen Later Jul 2, 2025 37:41


On this week's podcast, we dive into my fascinating six-month journey with AI, exploring how tools like ChatGPT are revolutionizing access to information and informed guidance. Drawing inspiration from Seth Godin's insightful piece, "Education is Free, Learning is Expensive," we'll discuss why true learning demands commitment and effort, especially in today's information-rich world.I've discovered AI's power extends far beyond simple fact-checking. It's a game-changer for understanding diverse perspectives, even helping me tailor advice to different generations. My goal is to help you leverage this incredible tool to build a better financial future.We'll also gain some valuable perspective on investment returns, especially after the unique first half of the year. While six months isn't a long-term indicator, it's certainly given us plenty to discuss! Many are wondering if now's the time to jump into international equities, especially as they've shown unexpected strength.Understanding Diversification and Long-Term InvestingI'll share my philosophy on successful long-term investing as a buy-and-holder: identifying equity asset classes that offer a premium for risk and grow faster than inflation. We'll examine the "ultimate buy and hold portfolio," which strategically blends U.S. and international equities, and analyze its performance over the past six months, comparing it to other popular strategies from Vanguard and DFA.You'll be surprised to see how closely Avantis and DFA ETFs performed, despite some significant individual fund differences. We'll also delve into the fascinating relationship between the U.S. dollar's value and international equity performance. For a deeper dive, I highly recommend checking out this illuminating table from Brandes Investment Partners: https://www.brandes.com/insights/chart-of-the-week/us-dollar-and-international-equities-03312023. It clearly illustrates how the dollar's strength and weakness correlate with international returns, offering historical examples of how these trends ebb and flow. Chasing returns isn't the answer, but a diversified, buy-and-hold approach can significantly reduce volatility and smooth out your equity returns—a major advantage, especially for retirees.The Allure and Nuance of Long-Term ReturnsWe'll then shift our focus to long-term performance data, specifically looking at the last 15 years through June 2025. You might be surprised to learn how the S&P 500, growth stocks, and even Berkshire Hathaway have compounded over this period, and how these returns compare to historical averages and expectations. While U.S. growth has been a clear winner recently, we'll discuss why historical norms suggest a different long-term outcome for value and small-cap stocks.I'll also address the popular Total Market Index and offer a candid take on whether it truly outperforms the S&P 500 for those not seeking broader diversification. We'll explore why, in some cases, a simpler approach might be just as effective, or even more so.The Power of Information and Future ToolsFinally, I'll emphasize how today's access to free information from sources like Morningstar empowers you to conduct research that was unimaginable just decades ago. Plus, I'll give you a sneak peek at a new, exciting, and largely free tool coming soon from AtlasETF.com, which will allow you to easily test different portfolio strategies.Join me as we explore these crucial topics and continue to empower you on your journey to becoming a more successful long-term investor.What are your thoughts on using AI for financial planning? We'd love to hear from you!

The Tim Ferriss Show
#818: John Arnold with Dr. Peter Attia — The Greatest Energy Trader of All Time on Lessons Learned, Walking Away from Wall Street, and Reinventing Philanthropy

The Tim Ferriss Show

Play Episode Listen Later Jul 1, 2025 156:09


In this special episode, my friend—and fan-favorite guest—Dr. Peter Attia takes the mic as guest host. Peter sits down with legendary trader John Arnold, widely considered the greatest energy trader of all time. Today, through his foundation Arnold Ventures, John applies the same rigorous thinking to some of America's toughest social challenges—criminal justice reform, healthcare policy, and K–12 education, to name just a few. This interview originally aired on Peter's excellent podcast The Drive. You can check it out at PeterAttiaMD.com, or subscribe to The Drive wherever you get your podcasts.This episode is brought to you by:Vanta trusted compliance and security platform: https://vanta.com/tim ($1000 off)Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you're ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.Timestamps:[00:00:00] Start.[00:05:37] Peter Attia's intro: who is John Arnold?[00:08:38] John's background, upbringing, and early entrepreneurial tendencies.[00:21:16] John's time and rise at Enron.[00:33:40] Characteristics that made John an exceptional natural gas trader and how they translate to his philanthropic work.[00:41:10] The collapse of Enron.[00:46:46] The success of John's hedge fund, and his early interest in philanthropy.[01:02:03] The infamous 2006 trade that brought down Amaranth Advisors.[01:08:28] John's analytical prowess and emphasis on fundamentals.[01:15:13] The decision to become a full-time philanthropist and the founding of Arnold Ventures.[01:25:03] Education — John's quest to fundamentally change K-12 education.[01:30:36] Strategic philanthropy — preventing problems by attacking root causes and creating structural change.[01:37:50] The criminal justice system — structural changes needed to address mass incarceration, policing practices, and recidivism.[01:55:07] Re-imagining prisons to reduce recidivism.[02:02:27] US health care policy — John's focus on drug prices, and the severe consequences of not making system changes.[02:20:00] Climate change — the bipartisan role of John's foundation.[02:23:52] Advice for young adults interested in philanthropy.[02:30:52] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Long and The Short Of It

This week, Pete and Jen noodle on the practice of question and answer sessions, including their importance and the possible fears surrounding the unknown.Specifically, in this episode Jen and Pete talk about:What are some tactics and tips to host a successful question and answer session?How might we answer a question that we may not know the answer to?How might hearing questions from your audience allow you to gauge what is most important to address?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Can Marketing Save the Planet?
Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics

Can Marketing Save the Planet?

Play Episode Listen Later Jun 27, 2025 51:18


“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?” In this episode of the Can Marketing Save the Planet podcast?, we're joined by Tom Ellis, CEO at Brand Genetics where we explore the psychology behind sustainable behaviour change, specifically digging into motivations, but from many different angles – 12 to be precise! As Tom explains, "If you can align to people's motivations, you can shift their behaviour in a way that feels natural—like they're getting closer to their own goals." Tom shares insights from their research, "Marketing a Difference: A Brand Owner's Guide to Motivating Sustainable Choices," which identifies 12 key motivations, but what caught our eye when we first came across these insights was the way in which the motivations were presented, with six drivers that encourage sustainable actions and six barriers that hold people back. The research breaks each of these down, explaining the psychology and the ‘SO WHAT?' behind them. It's an interesting piece of work and a useful resource for Marketers who are interested in what motivates people. Tom talks about behavioural ‘tricks', or nudges which push us in the right direction, however, given where we are in relation to the climate crisis, these are no longer enough, instead we need to engender deep, motivation-driven behavioural shifts to tackle the increasing challenges. We discuss the power of motivations and how people act based on core human goals (security, belonging, status etc), and showcase how by aligning sustainability with these, there is more opportunity to drive long-term change. Tom's advice to Marketers looking at their audiences and stakeholders is, “move from asking, who are we targeting to, what are they motivated by?” . If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one? It's a similar question to the one that came up a couple of years ago when Seth Godin came on the podcast, where he asked… “How can Marketers tell a true story about climate and our impact, so that we can change the systems in our lives, tread more resiliently on the earth, and are more proud of what we are doing?” ...this not only reiterates the significant opportunity Marketers have to drive real and meaningful change, but also the reality that not enough of us are using our skills to do so. So, perhaps start with yourself, what motivates you and what are your drivers or barriers? Tune in as we talk to Tom about: Why motivations matter and how they drive action more than facts. The 12 motivations and how they work. Overcoming barriers, when cost, convenience, and denial hinder progress - how can we address these? The role of habit in driving motivation. Tapping into value rather than guilt. Thinking beyond "consumers", we have got to think of people as humans with complex lives, not just shoppers at a shelf. What to do when the objectives of Marketers and motivations of consumers clash. Link to the research ‘Marketing a Difference: A Brand Owner's Guide to Motivating Sustainable Choices ‘ - here. For more information about Brand Genetics - Link here: And to connect with Tom Ellis - his LinkedIn profile is here. Enjoy - and if you love the podcast, share with your friends, family and colleagues. ________________________________________________________________________ About us… We help Marketers save the planet. 

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
#813 7-Figure Marketing with Zero Ad Spend ft. Karla Singson

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

Play Episode Listen Later Jun 26, 2025 54:55


What marketing strategies are actually working in 2025? Karla Singson shares standout tactics from a DC Mexico meetup she hosted, where 6- and 7-figure founders revealed how they're landing clients organically through Facebook groups, trade show podcast hacks, and thoughtful LinkedIn comments (no ad spend required). We also dive into Karla's own playbook: how she's built multiple businesses around authenticity, reputation, and smart delegation. She shares tips for handling sales calls, choosing offers that sell themselves, and why relationships (not reach) are her #1 growth lever. LINKS: Karla's Facebook (https://www.facebook.com/karla.singson) Karla's Instagram (https://www.instagram.com/karlastefan/) Karla's Business (https://proximityoutsourcing.com/) Dennis Yu's “Dollar a Day” Strategy (https://dennisyu.com/category/dollar-a-day/) Connect with generous global entrepreneurs (https://dynamitecircle.com/) Founders getting together in Bangkok this October for DCBKK 2025 (https://docs.google.com/document/d/1GFaF1Vj7I7H0f5BmGYuyoaGuEdMCo-3CkBnVDuaSwrI/edit?usp=sharing) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) CHAPTERS: (00:00:13) Intro: Affordable Marketing for Scrappy Founders (00:01:29) Karla's Business Portfolio: From Flowers to Facebook Funnels (00:05:00) Why Founders Struggle to Delegate (00:10:17) 3 Low-Cost, High-Impact Client Acquisition Channels (00:12:59) Organic Facebook Marketing Still Works (Here's Why) (00:15:34) The 400% Revenue Trade Show Hack (00:18:29) How to Capture Leads by Commenting on LinkedIn (00:21:17) Why Most Founders Are Hesitant to Run Ads (00:22:50) The Rise of Hyper-Authenticity (00:26:30) Why In-Person Still Matters (But Not for the Reason You Think) (00:27:25) The '10 Industry Friends' Strategy for Rapid Growth (00:34:41) Why Karla Keeps a Business Portfolio (Not Just One Focus) (00:36:30) The “Duh” Test for Business Ideas (00:38:46) Sales Calls: What Actually Works in 2025 (00:38:54) Building Rapport That Converts (No Cringe Small Talk) (00:41:23) Refunds, Guarantees, and the Power of Reputation (00:42:11) Lessons from a Business Partnership Gone Wrong (00:45:31) Why Golf Is the Best Business School (00:48:05) Playa del Carmen as a Business Base: Pros and Cons (00:52:37) Karla's Love Letter to DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) $1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue (https://tropicalmba.com/episodes/million-from-linkedin) Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) 50/50 Partnerships: Saying the Quiet Part Out Loud (https://tropicalmba.com/episodes/50-50-partnerships)

The Tim Ferriss Show
#817: 4-Hour Workweek Success Stories — Charlie Houpert on Building “Charisma on Command” to 10M+ Subscribers, From Charging $10 for Seminars to Making Millions, Living in Brazil, Critical Early Decisions, and The Secret to Freedom

The Tim Ferriss Show

Play Episode Listen Later Jun 25, 2025 134:36


Charlie Houpert is the co-founder of Charisma on Command, a company that helps people develop confidence, charisma, and strong social skills. Originally launched as a 4-Hour Workweek-inspired “muse,” it has since grown into one of the largest platforms for social skills and confidence training, with more than 10 million YouTube subscribers worldwide and more than a billion views across its channels in six languages. His flagship course, Charisma University, has guided more than 30,000 members through practical steps to become more magnetic.This episode is brought to you by: Patagonia's call-to-action to protect America's public lands. Go to Patagonia.com/Tim to learn more and act now. Monarch Money track, budget, plan, and do more with your money: MonarchMoney.com/Tim (50% off your first year at monarchmoney.com with code TIM)LinkedIn Jobs recruitment platform with 1B+ users: https://linkedin.com/tim (post your job for free)*Timestamps: [00:00:00] Start.[00:06:44] Charlie meets the boogeyman (me).[00:10:11] Why defaulting to management consulting after college felt like daily self-betrayal.[00:13:21] Leaping into parkour training via DVD as a first business attempt.[00:15:45] Moonlighting vs. burning-ships entrepreneurship.[00:16:54] Negotiating remote work with a 90% raise.[00:21:22] Charlie moves to New York and kicks off KickAss Academy.[00:22:16] Airbnb survival tactics while living in a 396 sq. ft. apartment.[00:23:26] Using the fear-setting exercise and other disaster-mitigation strategies.[00:26:11] Charlie's first blog post and crossing the publishing Rubicon.[00:28:26] How Charlie's first in-person class prompted an accidental business model.[00:34:21] 10 go-getters make an ambitious move to Brazil.[00:32:14] The daily growth whiteboard system.[00:37:58] How a harsh Tucker Max consultation galvanized the rebranding to Charisma on Command.[00:44:39] From financial downturn to pre-selling a course for $12,500.[00:50:44] Finally making enough money to chase summer in six-to-eight-month increments.[00:52:00] Enjoying the sustainable benefits of creating timeless content.[00:54:05] How Bill Clinton seduced 7,000 people into following Charlie on YouTube.[00:55:46] How Greg McKeown's Essentialism helped solve Charlie's “Herbie” problem.[00:58:26] Evolving funnel flow and fame-jacking.[01:03:46] YouTube algorithm changes, short-form content, and maintaining audience trust for the long term.[01:10:58] Why I still create this podcast.[01:19:30] The dangers of succumbing entirely to audience expectation over authenticity.[01:21:42] The catalysts that led to time off, an ayahuasca retreat, and a seven-year transformation process.[01:30:26] Making the transition from 50/50 partner to sole owner.[01:35:16] Recommended reading: Six Pillars of Self-Esteem by Nathaniel Branden[01:37:32] The influence of The Last Psychiatrist blog.[01:41:46] Jay Abraham coaching: “Make it good enough for Tim Ferriss.”[01:43:52] How testimonials added a 4x conversion lift.[01:44:31] Coming to an agreement with the co-founder.[01:47:20] Joe Hudson and the Art of Accomplishment.[01:51:57] Why I stand by The 4-Hour Workweek without further revision, warts and all.[01:55:06] Exercising gratitude even when receiving praise is difficult.[01:59:15] Relationship with earlier work: video vs. writing.[02:02:05] Don't miss “Filling the Void.”[02:03:56] More recommended reading.[02:06:43] Improv & Dragons.[02:08:06] Charlie's billboard: “Don't think, feel.”[02:08:57] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

america relationships new york art freedom secret entrepreneurship brazil startups lebron james decisions productivity airbnb dragons dvd mark zuckerberg evolving tony robbins command filling arnold schwarzenegger void improv self esteem success stories kevin hart recommended jordan peterson richard branson negotiating matthew mcconaughey hugh jackman charging jamie foxx patagonia tim ferriss exercising seth godin accomplishments neil gaiman 1b charisma jerry seinfeld bren brown malcolm gladwell sia bill burr neil degrasse tyson peter thiel parting bob iger margaret atwood sam harris hour workweek ray dalio elizabeth gilbert michael phelps terry crews vince vaughn jocko willink seminars jane goodall edward norton darren aronofsky yuval noah harari ken burns rick rubin rubicon jim collins leaping essentialism arianna huffington sarah silverman michael lewis esther perel michael pollan herbie andrew huberman gabor mat reid hoffman eric schmidt dax shepard naval ravikant moonlighting ramit sethi marc andreessen whitney cummings making millions anne lamott dan harris peter attia lifestyle design cheryl strayed chuck palahniuk vitalik buterin vivek murthy jay abraham amanda palmer madeleine albright kelly slater six pillars maria sharapova howard marks tucker max daniel ek tim ferriss show neil strauss doris kearns goodwin timothy ferriss brian koppelman maria popova mary karr elizabeth lesser nathaniel branden joe gebbia jim dethmer tools of titans joe hudson monarch money katie haun charisma on command discover tim charlie houpert timferrissfacebook longform interviews
The Long and The Short Of It
352. Geniuses Are Humans

The Long and The Short Of It

Play Episode Listen Later Jun 24, 2025 17:17


This week, Jen and Pete reflect on how grateful they are for their clients, and what they can do when a genius is standing in front of them, ready to be coached.Specifically, in this episode Jen and Pete talk about:Why might a person who is excellent at their craft crave further guidance from a coach?What are some tactics and strategies for coaching a genius?How might ego stand in the way of coaching or leading?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Circular Economy Podcast
160 Systems and system value

Circular Economy Podcast

Play Episode Listen Later Jun 24, 2025 35:29


One of recurring themes in the new edition of A Circular Economy Handbook (to be published in November 2025) is the importance of systems thinking and systems design. I've been reading Seth Godin's book, This is Strategy, and he says successful strategies depend on two things: being conscious of the change we seek to make and the systems that can amplify or impede our progress. In other words, we must make sure we understand the different systems affecting the things we want to change. There can be multiple systems, many of which we have little control over. It's also important to find the ‘leverage points' – those places in complex systems where, as Donella Meadows said, ‘a small shift in one thing can produce big changes in everything.' Pretty much every conversation in the last series gave me food for thought and insights for the book, and in this episode, I'd like to pick up on some of those. First, we'll recap on the systems thinking tools and approaches in Martin Tomitsch and Steve Baty's new book, Designing Tomorrow, and think about the impact of strategies and systems - who we affect, and what kind of impacts we're responsible for. Then we'll look more closely at one of the key differences between conventional and circular business models - the role of the customer, and the need for them to be active, rather than passive participants. Finally, we'll unpick another recurring theme from the book - system value – a term used by the Future Fit Foundation for solutions where businesses address societal needs in a holistic way, while not hindering progress towards a flourishing future. The last series covers episodes 151 to 159: 151 Clarissa Morawski of Reloop Platform: practical policies for circular packaging 152 Markus Terho: The Lifestyle Test 153 Anette Timmer of DESSO: the beauty of circularity 154 Loic Le Fouest of Clarasys: creating circular customer experiences 155 Martin Tomitsch and Steve Baty: Life-centred design 156 Marcus Feldthus: the Post-Growth Guide for businesses 157 Liz Bui of Yulex: safer, sustainable materials 158 Steve Wilson of Compostify: bioplastics that enrich the planet 159 Kyle Wiens of iFixit: the rewards of repairability

Daily Motivation
Change Your Life Forever With This ONE Idea – Seth Godin Motivation

Daily Motivation

Play Episode Listen Later Jun 22, 2025 15:01


Change Your Life Forever With This ONE Idea – Seth Godin Motivation seth godin motivation, one decision to change your life, motivational speech 2025, change your life seth godin, how to make life-changing decisions, success habits, inspirational talk seth godin, daily motivation video, mindset shift motivation, personal development 2025, make better choices, motivational speech for success, one decision can change everything, motivational video with powerful advice, powerful decision making, success mindset speech, inspirational decision quotes, habits that change your life, daily discipline speech, seth godin best speech, change your destiny motivation, career motivation speech, new life mindset, how to take action, mindset hacks for success, one powerful decision, life transformation motivation, motivational clip, personal growth advice, action over perfection, seth godin entrepreneur advice, motivational video about decision making Learn more about your ad choices. Visit megaphone.fm/adchoices

Motley Fool Money
Seth Godin on AI, Branding, and Attention

Motley Fool Money

Play Episode Listen Later Jun 21, 2025 56:41


Seth Godin is a bestselling author of “Purple Cow” and “This Is Strategy: Make Better Plans”. Godin is a member of the Marketing Hall of Fame and the Coordinator of The Carbon Almanac. Godin joined chief Rule Breaker David Gardner joined TMF CIO Andy Cross to discuss: - If AI has a branding problem. - How the needs for status and affiliation drive human behavior. - Alphabet's strategy problem. Companies mentioned: NKE, H, GOOG, GOOGL Hosts: David Gardner, Andy Cross Guest: Seth Godin Engineer: Dan Boyd Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, "TMF") do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. [The product advertised in this episode was loaned to TMF and was returned after a test period.] or [The product advertised in this episode was purchased by TMF.] [Advertiser] paid for the sponsorship of this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

London Writers' Salon
#150: Seth Godin – How To Build A Thriving Creative Writing Practice In the Age of AI. Plus, Stop Seeking Validation, Find Your Audience And Overcome Obscurity (From the Vault)

London Writers' Salon

Play Episode Listen Later Jun 21, 2025 50:15


Legendary Seth Godin, bestselling author of Linchpin, Purple Cow, The Dip, Tribes, and The Practice on wrestling with creative resistance, getting past self-doubt, and how to build a resilient creative practice that thrives—even in an age of AIWe talk about:Why writing isn't about talent—but about creating the conditions for skillWhy “Do you like it?” is the wrong question to askAnd how to build a resilient creative practice that thrives—even in an age of AIHow to keep going when there's no map and no promise of success*About Seth GodinSeth Godin is the author of 21 bestselling books that have reshaped the way people think about marketing, leadership, and creative work. His books have been translated into 39 languages and include Linchpin, Purple Cow, The Dip, Tribes, and The Practice. He's also the founder of altMBA, the Carbon Almanac, and multiple pioneering ventures in the online business world. Seth writes one of the most popular blogs in the world and continues to inspire millions of creators to make and ship work that matters.*Resources and Links:

The Chris Voss Show
The Chris Voss Show Podcast – Beyond Busyness: How to Achieve More by Doing Less by Peggy Sullivan

The Chris Voss Show

Play Episode Listen Later Jun 20, 2025 35:09


Beyond Busyness: How to Achieve More by Doing Less by Peggy Sullivan Amazon.com Peggysullivanspeaker.com “Too many people have fallen into the busy cycle that Peggy so accurately and honestly portrays. This book is the wakeup call you need to get back to living.” — Seth Godin, author of The Song of Significance FINALIST FOR THE 2024 BOOK EXCELLENCE AWARD FOR WOMEN'S HEALTH Busy is not better. Break the cycle of “just getting stuff done.” If you're feeling unfulfilled at the end of each day because you are busy but never seem to have time for what truly matters (a phenomenon called time poverty), you're not alone. As a recovering “busyness addict,” corporate performance expert Peggy Sullivan's struggle with the cycle of burnout and anxiety—leading to divorce, two totaled cars, a heart attack, and even accidentally eating cat food—led her on a quest for life outside busy . . . a sweet spot where productivity, happiness, and self-care can coexist. Her search led her to create a transformative framework for taking back control of your time and your life that has helped individuals, entrepreneurs, nonprofits, small businesses, and Fortune 500 companies such as Google, Bank of America, and Blue Cross Blue Shield get their employees off the busy treadmill and align their time and work with what's truly important. Grounded in deep research, including the results of a first-of-its-kind 2023 Busy Report, her three-step Busy-Busting Process has been proven to eliminate unintentional busyness, ignite the power of happiness, and unlock a more meaningful life. Beyond Busyness provides a simple, data-backed, and actionable approach to balancing peak performance, self-care, and happiness without sacrificing one for the other. About the author Peggy is a keynote speaker, author, consultant, and trusted researcher. Through her work, she has discovered why busyness is so detrimental to our productivity, health and happiness. Now she's bringing her proven solution for escaping the busyness trap to keynote stages around the world with her signature blend of humor, heart, and honesty. She is on a mission to help individuals and businesses move above the damaging false belief that “busy” always equates to success. With her help, people and organizations are unlocking peak performance, improving self-care, and finding true happiness, without sacrificing one for the other. Peggy has presented for small teams as well as Fortune 500 companies like Google, Bank of America, Blue Cross BlueShield, and Ingram Micro. In her forthcoming book “Beyond Busyness: How to Achieve More by Doing Less,” Peggy outlines her signature three-step "Busy Busting" methodology that is actionable, effective and has already helped thousands of people get off the busy treadmill to live the life they were meant to live.

Speak like a CEO
292: MOMENT with Seth Godin - The World's Racing to the Bottom. Do This Instead.

Speak like a CEO

Play Episode Listen Later Jun 20, 2025 8:03


What's the difference between a leader and a manager? Why should we avoid the industrial age-style race to the bottom? This week we are sharing a brief moment of Oliver's conversation with Seth Godin, 21-time best-selling author and one of the leading business thinkers in the world.Check out episode 263 for the full conversation.Make sure you're subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eoipsocommunications.com/newsletter/

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
#812 From Struggling Plumber to $57K MRR w/ Tom Richards

The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

Play Episode Listen Later Jun 19, 2025 44:23


From hating life on a Sydney construction site to building a $57K/month agency from Bali, Tom Richards—founder of PlumbElec Marketing—has lived the remote founder arc. In this episode, he shares how niching into plumbing and electrical businesses helped him scale fast, why Google Maps still dominates local SEO, and how he balances agency life with lifestyle design. You'll hear Tom's take on ChatGPT use cases, the best tools for founder efficiency, and whether he's ready to scale or keep things lean and profitable. Plus, Dan breaks down what might be the most reliable location-independent income roadmap in 2025. LINKS: Connect with Tom (https://www.linkedin.com/in/tom-richards-au/) Daily Huddle template (http://bit.ly/4ea6MOf) The 4-Hour Work Week by Tim Ferriss (https://fourhourworkweek.com/) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) 22 free resources for founders (https://tropicalmba.com/resources) Connect with 1,000+ generous global entrepreneurs (https://dynamitecircle.com/) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) CHAPTERS: (00:02:18) From Plumber to Agency Founder (00:04:07) How Tom Built His First Client Base (00:04:58) $57K MRR and the Current Team (00:07:23) Why Tradespeople Are the Best Clients (00:09:51) Transitioning from Daily Huddles to Weekly Calls (00:12:14) The Real Numbers Behind Tom's Retainer Model (00:13:38) Hormozi's 1-1-1 Model in Real Life (00:18:50) Surviving the SEO Upheaval in 2025 (00:19:25) Why Google Maps is Still Gold for Local SEO (00:23:34) How to Use Case Studies to Supercharge Cold Outreach (00:25:59) Should You Scale Your Agency or Stay Lean? (00:31:31) The Most Reliable Remote Income Roadmap (00:35:31) What Agency Life is Really Like (00:39:28) Tom's Favorite ChatGPT and AI Tools (00:41:04) Bali vs Thailand: Which Is Better in 2025? CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: The Changing Landscape of SEO and the Influence Equation (https://tropicalmba.com/episodes/changing-landscape-seo) The Brutal Truth About Business Exits with Rob Walling (https://tropicalmba.com/episodes/brutal-truth-about-exits) 1,000 Customers from One Channel (https://tropicalmba.com/episodes/1000-customers-one-channel) The First 1,000 Days of Running an Agency (https://tropicalmba.com/episodes/1000-days-running-agency?rq=agency)

The Tim Ferriss Show
#816: Nsima Inyang, Mutant and Movement Coach — True Athleticism at Any Age, Microdosing Movement, “Rope Flow” as a Key Unlock, Why Sleds and Sandbags Matter, and Much More

The Tim Ferriss Show

Play Episode Listen Later Jun 18, 2025 198:31


Nsima Inyang (@nsimainyang) is a strength athlete, movement coach, and co-host of Mark Bell's Power Project, one of the top fitness podcasts in the world. He is also one of the most freakishly athletic humans I've ever met. He's a black belt in Brazilian jiu-jitsu, a professional natural bodybuilder (placed top five in the world), and an elite-level powerlifter (750-plus-pound deadlift, etc.)—but what sets him apart is how he blends all those worlds with unconventional training tools like kettlebells, maces, sandbags, and rope flow. Nsima is also the founder of The Stronger Human, a growing online community focused on strength, movement, and resilience.This episode is brought to you by:Pique premium pu'er tea crystals: https://piquelife.com/tim (20% off—valid for the lifetime of your subscription—plus a free Starter Kit, which includes a rechargeable frother and glass beaker)Momentous high-quality supplements: https://livemomentous.com/tim (code TIM for up to 35% off)Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)*Watch the interview on YouTube: https://youtu.be/mLGqrlxofXANsima's YouTube Channel: https://www.youtube.com/nsimaInyangThe Stronger Human: https://www.skool.com/thestrongerhuman/aboutThe Stronger Human Store: https://thestrongerhuman.store/*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimal Business Daily
1722: Is It Time for You to Stop Dabbling and Get Serious by Steve Pavlina on Entrepreneurship Advice

Optimal Business Daily

Play Episode Listen Later Jun 18, 2025 10:30


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1722: Steve Pavlina explores the difference between dabbling and true commitment, revealing how half-hearted efforts keep people stuck in mediocrity. He challenges readers to evaluate whether they're genuinely serious about their goals, and offers a clear path for shifting from indecision to mastery, with profound rewards for those who fully commit. Read along with the original article(s) here: https://stevepavlina.com/blog/2012/12/is-it-time-for-you-to-stop-dabbling-and-get-serious/ Quotes to ponder: "Dabblers merely dip their toes into the water. They're not committed. They hold back." "When you get serious, you stop hoping, wishing, and waiting. You act." "Commitment means you burn the ships. You don't keep one foot in and one foot out." Episode references: The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Think and Grow Rich: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 Learn more about your ad choices. Visit megaphone.fm/adchoices

The ReLaunch Podcast
Seth Godin & Simon Sinek - How To Move Forward When You Feel Stuck In Life And Business

The ReLaunch Podcast

Play Episode Listen Later Jun 18, 2025 48:22


Simon Sinek is the bestselling author of Start With Why and the creator of one of the most watched TEDx talks of all time. Seth Godin has written over 20 bestselling books, including Purple Cow and This is Marketing. Together, they've helped millions rethink how they lead, create, and show up in the world.In today's episode, Seth and Simon join me to talk about what it really means to be “remarkable” in today's world, how to move forward when things fall apart, and why some people stay stuck while others find their spark again. Seth explains how he's built his career from scratch: the power of showing up, trying new things, and what he does to stay grounded when some of his efforts fail. He also reveals the factors that make most people afraid to share their ideas, and how to escape the danger of no one caring at all about your ideas.Simon shares how he went through burnout even though his business looked successful from the outside and the moment that changed everything, and helped him discover his 'why'. He also reveals the steps you can take to stop burning out and discover your own purpose!We also explore what's happening in the world of marketing, the rise of burnout, and how to lead with more purpose and clarity, even when the path ahead feels uncertain.Join us today to understand how to stand out in today's world, why so many people feel stuck in their work, and what it actually takes to build a life and business that is exceptional, not one that just looks good.Seth Godin's Links:Instagram: https://www.instagram.com/sethgodin/Facebook: https://web.facebook.com/sethgodin/Simon Sinek's Links:Instagram: https://www.instagram.com/simonsinek/Facebook: https://web.facebook.com/simonsinek/Connect with Hilary:Website: https://therelaunchco.com/Instagram: https://www.instagram.com/hilarydecesare/Facebook: https://www.facebook.com/TheReLaunchCoInterested in being a guest on the ReLaunch Podcast or booking Hilary as a guest? Email us at hello@therelaunchco.comFind Us on Your Favorite Podcast App – https://the-silver-lined-relaunch.captivate.fm/listen

The Long and The Short Of It

This week, Pete and Jen explore the idea of what is "enough", and how we might think about who that enough is for.Specifically, in this episode Jen and Pete talk about:How does the definition of what is enough change based on context?Why might there be societal pressure to do more than enough?How might we allow ourselves to examine what is enough, at bare minimum?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Optimal Business Daily
1720: The Productive Sprint by Leo Babauta of Zen Habits on Productivity Habits and Finding Focus

Optimal Business Daily

Play Episode Listen Later Jun 16, 2025 8:39


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1720: Leo Babauta shares a powerful approach to achieving goals through short, focused sprints that cut through procrastination and overwhelm. By committing fully for a limited time and eliminating distractions, you create momentum and clarity that longer-term efforts often lack. Quotes to ponder: "A sprint is a short burst of intense focus, eliminating distractions and excuses." "It's about creating a sacred space of time where you are completely devoted to something meaningful." "The container of a short sprint gives us permission to let go of everything else, and just be in full devotion." Episode references: Deep Work by Cal Newport: https://www.calnewport.com/books/deep-work/ Make Time by Jake Knapp and John Zeratsky: https://maketime.blog/ The Power of Full Engagement by Jim Loehr and Tony Schwartz: https://www.amazon.com/Power-Full-Engagement-Management-Performance/dp/0743226755 The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

Take it from the Iron Woman - Trailer
Dr. Nadine Kelly - Helping others all the time, Ep. 487

Take it from the Iron Woman - Trailer

Play Episode Listen Later Jun 14, 2025 9:57


Bio:Nadine Pierre Kelly, otherwise known as NPK, is a retired Medical Doctor (pathologist), founder of NPK Health Integration, Experienced Registered Yoga Teacher with Yoga Alliance, Health Integration Coach, former Akimbo Workshops Head Coach (founded by Seth Godin), a contributor to Medscape, and host of the Health Raisers podcast.Social Media Handles:LinkedIn- https://www.linkedin.com/in/dr-nadine-kelly-5a451946/INSTAGRAM - https://www.instagram.com/npkhi/@npkhiFB - https://www.facebook.com/npkhealthintegration ***********Susanne Mueller / www.susannemueller.biz TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY 700+ weekly blogs / 450+ podcasts / 1 Ironman Triathlon / 5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk

In Your Right Mind with Monique Rhodes
If You Feel Stuck, You Might Just Be on the Wrong Beach

In Your Right Mind with Monique Rhodes

Play Episode Listen Later Jun 11, 2025 6:43


What if the waves you're riding aren't challenging you to grow? In this episode, I explore Seth Godin's thought-provoking quote, "Better waves make better surfers," and reflect on how the right environment shapes our resilience and potential. Discover what it means to choose growth over safety, find your courage, and step into a life that feels both expansive and alive. If you'd like to go deeper into this work, visit iintendtobehappy.com—it's a wonderful place to begin your journey with me.

The Tim Ferriss Show
#815: Chris Hutchins, Deal Master — Helping Tim Burn 15M+ Miles and Points, Flipping Costco Gold Into Five-Star Trips, Flying to Japan for $222, Tech Tools and Tricks, and Avoiding The Optimizer's Curse

The Tim Ferriss Show

Play Episode Listen Later Jun 10, 2025 159:25


Chris Hutchins is the creator and host of All the Hacks, a podcast that helps people upgrade their life, money, and travel. He previously founded Grove (acquired by Wealthfront) and Milk (acquired by Google), led New Product Strategy at Wealthfront, and was a Partner at Google Ventures. Most importantly, he is the person Kevin Rose and I call if we want to figure how to get a better deal on just about anything in the world, or if we just want to learn about his latest hijinks doing things like getting $200 flights to Japan, running gold pseudo-arbitrage at retail, or dirt-cheap trips to Bora Bora. We cover all three and more in this conversation.Sponsors:Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Ramp easy-to-use corporate cards, bill payments, accounting, and more: https://ramp.com/tim (Get $250 when you join Ramp)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Accidental Creative
How To Think In Systems

The Accidental Creative

Play Episode Listen Later Jun 10, 2025 24:52 Transcription Available


In this episode, we dive into how complexity creeps into our systems—whether in software, organizations, or personal leadership. We start by looking at the evolution of Microsoft Word as a case study of feature creep and unintended consequences, asking why more options can end up stifling creativity.We're joined by Robert Siegel, Stanford lecturer and author of The Systems Leader, who unpacks why today is a uniquely chaotic time for leaders. He explores the cross-pressures leaders face—from balancing execution with innovation, to combining strength with empathy—and what it takes to thrive in turbulent environments.Later, we revisit a powerful 2017 conversation with Seth Godin, bestselling author and entrepreneur. Seth reframes uncertainty as an inherent feature of modern systems, not a personal failure. He shares his perspective on adapting to continual change, why embracing smaller markets and iterative progress makes us more resilient, and how redefining success helps us stay in the game.Whether you're leading a team, navigating constant change, or just trying to keep your work meaningful, this episode will give you fresh strategies for thinking and acting systemically.Five Key Learnings:Complexity Creep Is Real: As with Microsoft Word, adding features to solve edge cases often leads to more user frustration and less creative freedom. Simplicity can be a competitive advantage.Systems Leadership Is Essential: Leaders must operate with a systems mindset, recognizing the interconnectedness inside and outside their organizations rather than staying siloed.Balancing Dualities: Success today means navigating cross-pressures, such as execution vs. innovation and strength vs. empathy—not just picking one.Embrace Uncertainty: Uncertainty isn't going away; learning to see it as a product of changing systems makes it less personal and more navigable.Iterate and Focus Small: Applying your creative efforts to the smallest viable audience allows for better learning, less risk, and greater long-term impact.Get full interviews and bonus content for free! Just visit DailyCreativePlus.com.Mentioned in this episode:To listen to the full interviews from today's episode, as well as receive bonus content and deep dive insights from the episode, visit DailyCreativePlus.com and join Daily Creative+.The Brave Habit is available nowMy new book will help you make bravery a habit in your life, your leadership, and your work. Discover how to develop the two qualities that lead to brave action: Optimistic Vision and Agency. Buy The Brave Habit wherever books are sold, or learn more at TheBraveHabit.com.

The Long and The Short Of It
350. Less Is More

The Long and The Short Of It

Play Episode Listen Later Jun 10, 2025 20:24


Inspired by one of Stephen Sondheim's core beliefs, Jen and Pete noodle on the idea that less is more, and how that might move them closer to clarity.Specifically, in this episode Jen and Pete talk about:Why might it be better to give two options to someone, as opposed to seven?Why is clarity so important?What is a "to don't" list?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

The Ziglar Show
The Ripple Effects Of What You Teach Others w/ Seth Godin

The Ziglar Show

Play Episode Listen Later Jun 6, 2025 76:52


“I would like to be measured by what the people who learned from me taught other people.” This is what my guest said, and I've never forgotten it. Seth Godin is one of the premier voices of business in our generation, and he was one of my first guests when I was host of The Ziglar Show, and this was the second time I had him on a show. Seth is well known for his innovative thinking and insight into what I'd cite as business and vocational reform. He's a true leader in that he's attracted a massive following of the business world who look to him daily for commentary on what's most relevant for successful business practices and ethics we can all benefit most from in our professional and personal lives. In this conversation, Seth talks about why the core tenants of morals, values and personal relationships that Zig Ziglar upheld are still what is most important for our success in today's marketplace. A marketplace that changes daily, but principles that do not. So coming up I bring this talk with Seth Godin and Tom Ziglar, Zig's son and CEO of Ziglar, from the archives because it's worth it. He sees his legacy as...you. Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Tim Ferriss Show
#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and the Moneyball of Fight Matchmaking

The Tim Ferriss Show

Play Episode Listen Later Jun 4, 2025 158:39


Chatri Sityodtong (@yodchatri) is the founder and CEO of ONE Championship, one of the top-10 biggest sports-media properties in the world in terms of viewership and engagement (alongside the NBA, Formula One, Champions League, and Premier League), with a global broadcast reach to 195 countries. Sponsors:AG1 all-in-one nutritional supplement: DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)Helix Sleep premium mattresses: https://HelixSleep.com/Tim (20% off on all mattress orders)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% APY on your short-term cash until you're ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms apply. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How Client Caps and Community Made this Agency a Category of One with Oli Luke | Ep #800

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 4, 2025 28:37


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What if scaling your agency wasn't about adding clients—but building a community that fuels growth from within? During Covid lockdowns, today's featured guest felt the need to turn his clients into a community, hosting events where they could get to know each other and build relationships. To this day, it remains one of the best changes he's introduced at his agency. With a dedicated community, a focused niche, and a cap on the amount of clients the agency takes, he created a sense of exclusivity that turned his agency into a “category of one” business that continues to thrive. Join us as he unpacks how his agency journey began, how he accidentally ran into his exclusive niche, and the ways he found to turn clients into members. Oli Luke is the founder of Orange & Gray, a hearing healthcare marketing agency that's not just thriving—it's become a “category of one.” He shares how going ultra-niche, building a true community, and capping client growth actually led to bigger success. His story offers agency owners a powerful blueprint for growth by focusing less on volume and more on depth. In this episode, we'll discuss: The power of creating scarcity. Choosing community over clients. Why client selection will save you headaches. Using AI to have a bigger impact with clients.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Creating Category Leadership with Your Agency Oli started in the marketing world as early as fifteen years old, running a “questionably illegal” business that relied on marketing savvy more than morals. That spirit of experimentation, however, continued to evolve into something far more focused and in 2017 he launched a niche agency focused solely on hearing healthcare. Like many agency owners, Oli knows the pain of being a generalist—serving anyone and everyone just to keep the lights on. But once he committed to a hyper-niche model, everything changed. “We help a very specific type of business,” he explained. “There's only about 2,000 potential clients in the world for us. So we're not looking for quantity—we're looking for quality.” According to Oli, once you're playing in such a specific arena, you're playing against maybe three competitors, which helps you become very good at that sweet spot. By focusing on a tight, underserved market, Oli's agency was able to create a “category of one” positioning. It wasn't just another agency—they were the agency for hearing healthcare and that kind of positioning is gold. The Power of Capping Growth and Creating Scarcity Here's something you don't hear every day: Oli has no plans to scale his agency to the moon. In fact, he's capping it at 100 clients. “We don't want more. We want depth of relationship,” he said. This kind of intentional limitation creates natural scarcity and urgency and real, earned exclusivity. Prospects know there's a limit, so they know if they leave coming back will mean paying significantly more. It's a model Seth Godin once praised: deep focus, selective intake, and high trust. Oli's clients know they're one of the few, which raises the bar for everyone—team, clients, and prospects. Community Over Clients: How COVID Changed Everything Oli's most unexpected move—and perhaps his most impactful—came during COVID when, like many agency owners, he had to rethink everything. Prior to that, he ran a very traditional agency, with one-to-one relationships with clients that mostly didn't know each other. This all changed during COVID, when amid the shutdowns and uncertainty, Oli's team started hosting weekly “campfire chats” to bring them together. That simple shift sparked a powerful transformation. “We almost pivoted from being just a marketing agency and to being a communications company,” he said. By bringing clients together, the bonds formed turned into something more powerful than any campaign. That organic community—born out of crisis—evolved into something deeper. Today, Oli's agency doesn't just have clients; they have members. And the community has only grown since the days of the campfire chats. For him, there's nothing more powerful than getting people together, especially in this new AI era where human connection will become increasingly rarer and more important. There are monthly calls, print newsletters, annual events, and even an Austin Powers-themed meetup in London for their U.S. clients. The community is more than a retention tool—it's a moat. Members feel like they're part of something elite, something valuable. It's not just about services; it's about belonging. Why Client Selection Matters As established, if you're running an agency and not building a community of your clients, you're missing one of the biggest strategic advantages available today. Yet, it may lead to competition – some of those clients won't want to be in the same room as their competitor. That's why your client selection matters. You can't afford to bring in clients who don't align with your values, even when you're in startup mode and tempted to say yes to everyone. Learning this will take some time, but it'll always be worth it because, more than just executing for them, you're making them part of something bigger—giving them access to relationships, tools, and strategies that help them grow. And that, right there, is what makes the difference. Finding a Niche... by Accident Like many agency owners, Oli didn't start with a clear niche. In fact, his entrance into the hearing care industry in the U.S. was totally accidental—through a client speaking engagement in Houston. Back then, he had a small marketing company in the UK and a client who was doing work as a speaker in the US hearing care industry and invited him to one of his events. There, Oli shared some ideas with the audience. Just tips that seemed obvious to him in the marketing industry but were eye-opening to his listeners in the hearing care industry. He was asked to help some in that audience implement these ideas and, before he knew it, he had found a niche. When the Market Shifts, Community Wins It's easy to panic when markets get weird. And let's face it—we're in a weird season right now. But the truth is, these “down” times are often where the biggest opportunities lie. Remember 2008? 2000? COVID? Each one of those eras had agency owners panicking—and also created massive opportunities for those willing to adapt. When your competitors pull back, you lean in. And it's not just theory. Community-first strategies during downturns can redefine your agency. They create stickiness, loyalty, and value beyond deliverables. People remember who helped them weather the storm—and they stick around. This is especially true for agencies that have found their ideal niche and have therefore found a way to be of significantly more value than just the doing. These agencies are in a position to lead their clients through these changes and provided much needed leadership. The AI Evolution: Smaller Teams, Bigger Impact There's a lot of noise about AI replacing agencies. But let's get real: Agencies aren't going away. They're just changing. At the end of the day, agencies are the middle man between someone having a problem and arriving at the solution. People will still need help, they'll just be able to do more with less people. What used to take 100 employees might now take 30—or even 10. The work doesn't vanish—it evolves. It becomes smarter, faster, and more strategic. You still need strategy. You still need people making decisions. But with AI, your execution becomes more powerful. And your clients know this. They're not oblivious. Bigger brands are already coming to agencies saying, “We want the same output with fewer people—powered by AI.” If you're not ready to answer that call, you'll get left behind. That's why understanding AI—and being able to communicate your expertise in it—is going to be a game-changer. Supercharged Workflows with AI Agents One of the ways agencies should start leveraging AI is by creating their own internal AI agent using ChatGPT. For instance, you can use it to train that agent with: Case studies Client challenges CRM data Brand voice Once you do that, share it with your team so they can start using it to write a blog post, a LinkedIn update, or any kind of content—and it generates something better than most humans would. This is where the future's headed. Not to replace humans—but to empower your team with incredible leverage. You're not building a bot to do your job—you're building a smarter team that gets more done. One More Tip: Start a Podcast Even with all his experience and success in choosing a niche, creating community, and using AI, Oli maintains that starting a weekly podcast was the best move he ever made for the business. It drove client attraction, retention, education, and brand recognition. And with AI, it's never been easier to create high-quality content consistently. If you're not creating content—especially in podcast form—it's time to rethink your strategy. Want to Build an Exclusive, Scalable Agency That Clients Line Up For? Our Agency Blueprint helps you identify growth bottlenecks, build community-driven strategies, and position your agency as a category of one.

The Long and The Short Of It
349. Turn the Tassle

The Long and The Short Of It

Play Episode Listen Later Jun 3, 2025 18:15


This week, Jen and Pete noodle on the idea of turning the tassle on habits that are ready to be let go.Specifically, in this episode Jen and Pete talk about:How might we think about the way our habits have served us?Why is it important to offer alternative to current habits we would like to let go of?How can we get more comfortable with the practice of examining and changing our habits?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Remarkable Retail
10 Tantalizing Tips for Tumultuous Times: Surviving Retail's Perfect Storm

Remarkable Retail

Play Episode Listen Later Jun 3, 2025 52:14


In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Tim Ferriss Show
#813: Q&A with Tim — Three Life Commandments, 4-Hour Workweek Exercises I Still Use, The Art and Joy of Inefficiency, Stoicism Revisited, and Much More

The Tim Ferriss Show

Play Episode Listen Later May 29, 2025 79:14


Welcome back to another in-between-isode, with one of my favorite formats: the good old-fashioned Q&A.Sponsors: Monarch Money track, budget, plan, and do more with your money: MonarchMoney.com/Tim (50% off your first year at monarchmoney.com with code TIM)Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)AG1 all-in-one nutritional supplement: DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Tim Ferriss Show
#812: The Random Show — New Health Gadgets, Tim's Latest Adventures, How to Drink Less, Zen Retreats, AI + Your Genome, and Colonoscopy Confessions

The Tim Ferriss Show

Play Episode Listen Later May 21, 2025 128:47


Welcome to another wide-ranging "Random Show" episode I recorded with my close friend Kevin Rose (digg.com)! We cover dozens of topics: from the cutting edge of health tech to pro-tips for colonoscopies; AI; adventures in Japan and Taiwan seeking out perfect coffee and tea; tips for drinking less alcohol; powerful documentaries like 32 Sounds and books such as Awareness; the unexpected joys and therapeutic benefits of adult Lego; and much, much more.Sponsors:Vanta trusted compliance and security platform: https://vanta.com/tim ($1000 off) Momentous high-quality supplements: https://livemomentous.com/tim (code TIM for up to 35% off)ExpressVPN high-speed, secure, and anonymous VPN service: https://www.expressvpn.com/tim (get 3 or 4 months free on their annual plans)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Tim Ferriss Show
#811: 2x Olympic Archery Medalist Jake Kaminski — Behind-the-Scenes Stories of Coaching Tim, What Archery Teaches About High Performance, and Excellence Under Pressure

The Tim Ferriss Show

Play Episode Listen Later May 14, 2025 170:06


Jake Kaminski is a two-time Olympic silver medalist in archery and a longtime member of the US Archery Team. He runs a successful YouTube channel, writes training guides, and develops high-performance gear under the Kaminski Archery brand. Sign up for the Kaminski Archery Backyard Championship here.Sponsors:Helix Sleep premium mattresses: https://HelixSleep.com/Tim (27% off all mattress orders) AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)*Timestamps:[00:00:00] Start.[00:06:50] A glimpse into the high-precision world of Olympic archery.[00:11:04] How Jake and I connected.[00:18:27] Jake's auspicious introduction to archery.[00:21:15] Why you (Yes! You!) should try archery.[00:22:01] The differences between bows.[00:25:19] The admirable proficiency of Shot IQ's Bodie and Joel Turner.[00:26:24] Ethical bow hunting, performing under pressure, and transitioning from rifle to bow.[00:29:22] Why I wouldn't have cut it as a competitive archer in Korea.[00:30:14] Mindful archery and training hard to make competition easy.[00:37:00] What Jake did when compound bow archery started to get boring.[00:40:00] Meeting legendary Coach Kisik Lee (KSL).[00:43:06] The upsides of having no social life as a kid.[00:45:20] The welcoming weirdness of archery communities.[00:46:33] For the sake of form, Coach Lee shakes things up.[00:51:21] “I am.” — an affirmation for apathy adjustment.[00:58:11] London, 2012 Olypmics: when it all starts coming together.[01:08:28] How does teamwork play out in archery?[01:15:40] My own experience with Coach Lee.[01:19:23] The trials of training and traveling.[01:27:33] Blank bale practice.[01:31:14] Layering, biomechanics, and other early points of focus.[01:33:03] The underrated importance of follow through.[01:36:40] Coach Lee's take on follow through vs. release.[01:37:29] Gauging tension and intention as an instructor.[01:38:52] Attention to grouping over hitting the bullseye.[01:40:57] Making adaptations for physical limitations.[01:43:30] The ups and downs of our patented “Jesus take the wheel” instinctive approach.[01:46:24] Warm-up tournaments, barebowing, black bales, and string walking.[01:50:54] Recovering from the disaster that made me rethink Lancaster.[01:55:15] Rebalancing gear: arrows and arrow rests.[02:00:50] The importance of practicing in tournament-like conditions.[02:04:03] Securing convenient fuel.[02:08:17] Lancaster preparation logistics (with special thanks to Heather Kaminski and Rick Simpson Oil).[02:13:17] The glue that holds us together: note-taking and training logs.[02:16:47] Even counterintuitive consistency is key.[02:18:45] Our experience at Lancaster.[02:28:00] “The goal is to do the least necessary, not the most possible.” — Henk Kraaijenhof[02:31:44] Learning by observation and conversation on the practice range.[02:35:35] What's the Kaminski Archery Backyard Championship, and why should you get involved?[02:40:30] How can you (and why should you) get started with archery today?[02:42:48] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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