Podcast appearances and mentions of Seth Godin

We're back from a week of hanging out with rockstars in NYC. Not just figurative rockstars in the form of 25 DC BLACK members and Scott Heiferman of Meetup.com, but also literal rockstar Keith Murray of We Are Scientists. From “friendly” acquisitions to hiring frameworks and thoughts on leadership, this is what's top of mind for 7 and 8-figure location independent founders going into 2026. LINKS Meet location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders in DC BLACK (https://dynamitecircle.com/dc-black) Leader's Intent Framework (https://verticalperformance.us/develop-a-leaders-intent-to-transform-your-team/) Buy Back Your Time by Dan Martell (https://www.buybackyourtime.com/) TMBA 528: The Brenwall Code (https://tropicalmba.com/episodes/markbrenwall2) CHAPTERS (00:05:22) 7-Figures and Location Flexibility (00:09:25) The Rise of “Friendly” Business Acquisitions (00:14:12) What the Hell is Leadership? (00:18:45) Buying Back Your Time with AI & Hiring (00:22:40) Insights from Meetup.com's Scott Heiferman (00:28:10) Annual Planning: Working Backwards From the Goal (00:31:25) The Crossover Between Artist and Entrepreneur (00:39:46) Overcoming Challenges Through Innovation (00:42:47) Rebranding “Asking for Help” CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Don't Write Another Landing Page Without This Framework (https://tropicalmba.com/episodes/2026-email-funnels-playbook) [2026 Email Funnels Playbook] 6-Figure Sales Expert Calls You Out (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) [Don't Keep Doing This in 2026] Your 2026 Business Plan in 36 Minutes (https://tropicalmba.com/episodes/2026-business-plan) [FREE Resource]

Welcome to the What's Next! Podcast with Tiffani Bova.   As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2025!   This week, I'm excited to highlight an episode with Seth Godin.   Seth is a dear friend who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I'm eager to discuss Seth's latest book, This Is Strategy: Make Better Plans.    THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy.      TODAY'S MAIN MESSAGE…strategy isn't a lofty document or annual exercise. It's a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about.     KEY TAKEAWAYS…  - Fear is often the thing that holds people back from making bold decisions.  - False proxies, like easy-to-measure but irrelevant metrics, can misguide your focus.  - The best leaders inspire action by focusing on the "why" behind their strategies.    WHAT I LOVE MOST…Seth's thoughts on practical empathy. He says it's easy to become attached to something because you've worked hard on it. Practical empathy is understanding your audience and imagining what they need, even if that means reinventing your offerings. It's a call to lead with both courage and care.     Running Time: 29:45    Subscribe on iTunes    Find Tiffani Online:  LinkedIn  Facebook       Find Seth Online:  Website   LinkedIn   Seth's Book:   The Corporate Startup 

In today's special episode of Relaunch To a Rich Life, we're counting down the top 10 podcast episodes of 2025. These are the conversations our listeners replayed, shared, and said helped them make real changes in their lives, and they are also designed to help you relaunch your life in 2026. This episode brings together the most impactful voices of the year, including Renata Sguario, Sarah Potekhen, Emily Ford, Jonelle Graziosi, Sara Jane Ho, Chef Michelle Sohan, Marie Diamond, Lenka Latonska, Valerie Jones, and a rare double conversation with Simon Sinek and Seth Godin. You'll gain clarity on what's holding you back, inspiration to move forward with confidence, and insight into how to make meaningful change in your life in the coming year. Join us as we revisit the moments that shaped this year, reconnect with the ideas that sparked breakthroughs, and set the foundation for your next relaunch and your richest life yet.Renata Sguario's Social Media:https://www.linkedin.com/in/renata-sguario-b91b661/https://www.maxme.com.au/Sarah Potekhen's Social Media:https://www.instagram.com/energizeyourbliss/https://www.linkedin.com/in/sarahpotekhen/Emily Ford's Social Media:https://www.instagram.com/itsemily/https://www.facebook.com/itsemilymethod/https://meetemilyford.com/my-story/https://www.youtube.com/c/ITSEMILYFORDJonelle Graziosi's Social Media:https://www.linkedin.com/in/jonelle-graziosi-61a30326Sara Jane Ho's Social Media:https://www.instagram.com/sarajaneho/?hl=enMichelle Sohan's Social Media:https://www.instagram.com/weddingsbytreatz/?hl=enhttps://www.facebook.com/michelle.sohan/Marie Diamond's Social Media:https://https://www.instagram.com/mariediamondofficial/https://www.mariediamond.com/ https://www.facebook.com/mariediamondfanshttps://www.youtube.com/@mariediamondofficialLenka Lutonska's Social Media:https://www.facebook.com/Lutonska/

Coining a new term, Jen introduces Pete to the idea of, while working on a project, considering the relative effort of both the creator and the receiver.Specifically, in this episode Jen and Pete talk about:What is relative effort? What is relative risk?How might we ship things without the pressure of absolute perfection?Why might we think about the worst case scenario or fear, in order to move a project along?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this episode we review a year of conversations with Frederique Covington Corbett, Marcus Collins, Ed Bell, Nicola Mendelsohn, Marcel Marcondes, Seth Godin, Leyal Eskin Yilmaz and Rory Sutherland.These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand leaders, cutting through the AI noise to focus on conviction-led leadership, intelligent human connection, and simple ideas that change behaviour. You'll hear why building AI capability and governance is urgent, but also why tech belongs in the back office while human creativity runs the front. We share how to connect customer insight to commercial reality, and why that shift turns marketing from a cost into a value engine.We dive into the channels where customers already live—messaging platforms—and explain how click-to-message journeys, verified utility updates, and AI agents on WhatsApp are transforming service and commerce globally. Real stories show the upside: faster response times, higher satisfaction, and scalable conversations that still feel personal. Then we move beyond tools to the psychology that makes any of it work. Technology amplifies an idea; it doesn't replace one. The most effective work pairs clarity and emotional intelligence, proving that a simple, useful solution beats a flashy campaign when it solves a real problem.Finally, we tackle the mindset. Choose your customers and clients with care, because those choices define your future. Lead with conviction, not convenience, even when it costs you. Make space for practical magic, the creative leaps that reconcile contradictions the spreadsheet can't. As we look ahead, think human creativity as the front office, technology as the back office, and AI as a force multiplier—not the point. If that resonates, follow the show and share this roundup with your team.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

OUR FAMILY MUSIC ACADEMY: Affordable and effective online weekly music lessons designed for families.https://www.voetbergmusicacademy.comChristmas SALE - Use coupon code: PODCAST25 for 25% off each month.Coupon expires at the end of the day on December 25, 2025.-Get it All Done Club: Stop drowning in motherhood and start thriving! https://www.nowthatwereafamily.com/get-it-all-done-clubWe are CLOSING down enrollment at the end of 2025. If you have this on your wish list, now is the time to purchase it! Is your life just too complicated to ever feel peaceful? Learn how to create a peacefully productive home in one week. Check out Katie's Free Home Management Masterclass: https://www.nowthatwereafamily.com/peacefully-productive-home-masterclass-Join us on Substack - https://substack.com/@elishaandkatievoetbergThis is a newsletter and deeply personal space for us to share family life, homeschooling, and music with you all. We have been writing on Instagram and email for years, but ever since leaving social media behind with our smart phones a few years ago, we have been looking for another space to connect in a meaningful way.-Calendar - https://thebigasscalendar.com/products/the-big-a-calendar?variant=42357461123161Use coupon code: NOWTHATWEREAFAMILYPODCAST to receive 10% off. “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin - https://amzn.to/4pV4Uhc

With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you're leaving tons of money on the table if you're not doing it well. John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one! LINKS Rolodex Marketing Resource (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?tab=t.0) Free Email Marketing Resources (https://datadrivenmarketing.co/resources/) John's Podcast: The Art of Selling Online Courses (https://www.youtube.com/@john_ainsworth/videos) Meet John and other location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:02:11) Email Marketing: A Must-Have Money Maker (00:11:50) 15 Steps to a High-Converting Landing Page (00:19:18) Do Webinars Still Work in 2026? (00:24:09) What Makes a Great Lead Magnet (00:29:09) The Power of Order Bumps and Upsells (00:36:58) How to Use AI to Improve Your Funnels (00:40:45) How to Make Extra Money with Trip Wires (00:44:37) Rapid-Fire Email Tips for 2026 (00:50:49) How John is Running His 7-Figure Agency CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) 6-Figure Sales Expert Calls You Out (Don't Keep Doing This in 2026) (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) 8 Simple Steps for Improving Your Sales Funnel (https://tropicalmba.com/episodes/john-ainsworth-sales-funnel)

Seth Godin on Significance, Status, and the Future of Work This episode is a special repost from the archives of The Jess Larsen Show on Innovation & Leadership, featuring legendary author and thinker Seth Godin. Originally recorded around the launch of his book The Song of Significance, this conversation feels even more relevant now than when it was first released. Seth and Jess dig into why the industrial age model of work is breaking down—and what should replace it. They talk about how to build workplaces where people don't just show up, but come alive: doing work that matters, with people they care about, in environments of dignity, agency, and meaning. Seth shares powerful stories about Ray Anderson's carbon-neutral carpet company, Jacqueline Novogratz and Acumen's patient capital, and a $3 pair of eyeglasses that changes someone's entire life. If you're a founder, CEO, fund manager, or leader who cares about more than just the next quarter's numbers, this replay is a roadmap for building companies that race to the top—not the bottom. Learn more about your ad choices. Visit megaphone.fm/adchoices

In Pete's version of an episode about running, he noodles with Jen about the idea of cadence, and how to break our routines projects into smaller steps.Specifically, in this episode Jen and Pete talk about:What does "cadence" mean, and how might we apply the idea to our everyday lives?Why is it better to not rush to the finish line, either while running or working? How might we return to the basics in our work and creative processes?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a powerhouse in the world of thought leadership and publishing—a true connector who helps experts transform their ideas into influential books that make a real difference. She's built an extraordinary career as both an author and strategist, earning six traditional publishing deals, ten thought leader titles, a New York agent, and even a feature on Oprah. She's also a Wall Street Journal bestselling author whose award-winning networking books were licensed by major brands like Motorola and Yale's Graduate School of Business. She founded Networlding Publishing, where she's guided more than 175 thought leaders through every stage of writing and launching their first books. Along the way, she's helped global companies like Cisco, Office Depot, and American Express build powerful leadership networks—and even created a thought leader podcast to amplify her authors' visibility and success. Her passion is helping authors leverage both their books and their relationships to create meaningful impact and lasting influence. Please join me in welcoming Melissa G. Wilson.  In this episode, we discuss the following:

BRX Pro Tip: The Importance of Finding Your People Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today’s topic, Lee, finding your people. Lee Kantor: Yeah. It’s so important to find your people, or as Seth Godin calls it, your tribe. The sooner you […]

Join Jack Chambers-Ward in this episode of Search With Candour as he discusses the critical difference between strategy and tactics in SEO with special guest Derek Hobson from Brain Labs.Jack and Derek get super nerdy using everything from The Avengers to adult diapers to explore how to effectively structure your thinking around SEO strategies and tactics. They also discuss the importance of ongoing testing, adapting to industry changes like AI advancements, and building strong off-page SEO.Follow Derek:Brainlabs: https://www.brainlabsdigital.com/LinkedIn: https://www.linkedin.com/in/dereknhobson/SEO Humorist: https://seohumorist.com/YouTube: https://www.youtube.com/@seohumoristResources:https://www.brainlabsdigital.com/navigating-the-new-era-of-ai-search/Greenshot: https://getgreenshot.org/The Sellout by Paul Beatty https://www.goodreads.com/book/show/22237161-the-selloutThis is Strategy by Seth Godin https://open.spotify.com/show/0UggtiAbVMtoXAR3nhg2fK?si=14f33156e5ce4df700:00 Introduction01:38 Welcome to Search With Candour03:10 Guest Introduction: Derek Hobson from Brain Labs04:14 Defining Strategy and Tactics in SEO08:05 The Avengers Analogy: Strategy vs. Tactics21:42 SEO Strategy Development Process24:46 Marvel vs. DC: A Lesson in Strategy34:31 Unexpected Marketing Wins: Grommet Mug Case Study37:52 Client Strategy and Adaptation38:52 Creative Marketing Ideas40:54 The Importance of Brand Visibility44:07 SEO and Content Strategy48:55 Adapting to Industry Changes59:16 Off-Page SEO and Influencer Marketing01:08:36 Final Thoughts and Recommendations

In this episode of The Hollow Bunny Leadership Podcast, former police chiefs Sylvia Moir and Kristen Ziman talk about their experience at the World Business Forum 2025, where speakers left them energized in different ways. Brené Brown's message about turning values into action anchors the discussion, and they note how Adam Grant's outlook on growth and curiosity pushed their thinking further. They also describe how Seth Godin's ideas gave them a fresh angle on leadership. The hosts share personal moments when being open felt risky but necessary, and they explain how honest conversations and value-driven decisions build trust and strengthen teams.

Sticking rigidly to your sales scripts, hiring and firing sales reps, and positioning yourself as a freelancer instead of the expert: these mistakes will cost you in 2026 if you don't address them now. 6-figure fractional sales manager, Jeff Pecaro, joins us once again to reveal his best sales insights and call us out on the mistakes we need to leave behind in 2025. Plus, we get into how he and other 6-7 figure businesses inside Dynamite Circle are scaling with just one human and multiple bots. LINKS How to work with Jeff (https://meetwingman.com/) Jeff's favorite microphone for sales calls (https://www.amazon.com/Shure-MV7X-Podcast-Microphone-Voice-Isolating/dp/B09BZZCGC8/) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] Connect with 6-, 7- & 8-figure founders in Dynamite Circle (https://dynamitecircle.com/dcbkk) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:13) Today's Guest: Jeff Pecaro (00:01:44) The Biggest Challenge Holding Back Your Sales (00:05:00) Start Positioning Yourself as the Expert (00:14:31) Conversion Rate Benchmarks to Aim For (00:18:59) How to Go From “Good Call” to $ in the Bank (00:26:33) Sales Best Practices in 2026 (00:32:24) 2026 Bootstrapper Trends and Predictions CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Your 2026 Business Plan in 36 Minutes (https://tropicalmba.com/episodes/2026-business-plan) [FREE Resource] $400K in Points & 100% Vibe Coded Shopify Forecasting App with “SpyGuy” Allen Walton (https://tropicalmba.com/episodes/400k-in-points-vibe-coded-app) The Lifestyle Business Playbook (2025 Edition) (https://tropicalmba.com/episodes/lifestyle-business-playbook-2025)

What if your thought leadership wasn't just inspiring for 40 minutes on stage, but life-changing for years after the keynote? In this episode, Peter Winick talks with Tom Ziglar, CEO of Ziglar, Inc., about how he's evolving his father Zig Ziglar legacy into a modern, scalable thought leadership business. They dig into how to turn big ideas into programs, tools, and revenue streams that deliver real behavior change for clients, not just applause. Tom shares how Ziglar built an AI "digital brain" for Zig Ziglar by feeding in manuscripts and 50+ hours of audio. The result is Zig AI – a focused tool that gives only Zig's answers to modern questions. You'll hear how coaches are using it to adapt Zig's classic seven-step goal system into language an eight-year-old can use, without losing the depth of the original framework. They explore AI as a thought partner for speakers and experts. Tom shows how he uses AI to quickly understand new audiences, generate the "top 10 pain points" for a niche, and tailor stories so a talk lands with homeowners' association leaders one day and senior executives the next. This is practical, in-the-trenches use of AI to make your content more relevant, not more generic. Tom and Peter then break down the business models behind thought leadership. Drawing on Rory Vaden's lens, Tom explains the three lanes of content creators: entertainers, encouragers, and educators. He argues that the long-term business is built in the educational lane—where niche expertise and implementation tools create the long tail of revenue, even if the spotlight feels smaller. You'll also hear a powerful distinction: are you in the keynote business or the life-changing business? Tom shares what Ziglar learned after reviewing thousands of testimonials: for every one person who said a keynote changed their life, 99 credited a program or product. That insight reshaped how he designs calls-to-action, follow-through, and multi-step client engagements. The conversation closes with a look at trust and authenticity as strategic assets. Tom brings in Seth Godin's idea of "scalability of trust" and applies it to how thought leaders sell, speak, and serve. From customizing keynotes to building follow-on programs, Tom shows how to design a business that scales trust, not just reach—while staying the same person on and off stage. If you advise, speak, coach, or consult, this episode will help you reframe your IP, your offers, and your use of AI so you can create deeper impact and more predictable revenue from your expertise. Three Key Takeaways: • Keynotes don't create most of the life change—programs do. For every one person who credited a keynote with changing their life, 99 pointed to a program, product, or course. If you're in the "life-changing" business, your follow-on offers matter more than the standing ovation. • AI can be a thought partner that makes your IP more usable and targeted. By building Zig AI from Zig Ziglar's manuscripts and audio, Tom shows how AI can give only "on-brand" answers, adapt classic frameworks (like the seven-step goal system) for specific audiences—right down to an eight-year-old—and help experts quickly tune their content to different markets. • The long-term business is in education, not entertainment. While entertainers dominate the airwaves, the real, scalable revenue sits in the educational lane—where niche expertise, tools, and implementation support live. That's where thought leaders build the long tail of their business, well beyond a single talk or appearance. If this episode got you thinking about the difference between a keynote and a real thought leadership business, your next listen should be the Tendayi Viki episode "Thought Leadership Business Models". Together, these two episodes connect the dots between inspiring from the stage and building scalable offers, frameworks, and revenue streams around your ideas. Queue up the Tendayi Viki episode next and ask yourself: am I running a talk, or building a business?

Scrappy ABM brings together host Mason Cosby and Yadin Porter de León, Director of Customer Stories and thought leadership over at Heroku, which is a part of Salesforce, to talk about going straight to the top of your target accounts without getting blacklisted.ㅤInstead of getting stuck in email blasts and third-party events that promise “rubbing elbows” with executives, Yadin shares a high-level framework that starts small with relationships your own C-suite already has, then builds proof points through web stories, webinars, podcasts, and thought leadership videos. The conversation walks through going top down from your CEO and bottoms up from directors and senior managers, doing the hard “eat your vegetables” work of segmentation, and mapping LinkedIn so you make it easy for leaders to say yes.ㅤThrough stories from Angel Med Flight, JetBlue, GE Healthcare, NASA Jet Propulsion Labs, Wells Fargo, Michael Dell, and a seven-figure deal, Mason and Yadin show how time and trust, podcasts, and truly helping individuals with their own goals can turn a focused ABM program into a powerful path to the C-suite.ㅤ

Jen shares a framework with Pete for thinking about many different perspectives at once, as opposed to sticking with the first perspective you might think up.Specifically, in this episode Jen and Pete talk about:How might you choose to believe in a perspective that is most beneficial to yourself?Why is considering many different perspectives a version of sonder?How might we broaden our idea of multiple perspectives in order to increase our level of empathy for others?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

What's the best leadership advice you've ever received or given? For her 200th episode of Doing CX Right, host Stacy Sherman shares a curated collection of the most memorable and actionable leadership wisdom from the show's renowned guests. Consider this a masterclass in leading with influence, featuring insight you can apply immediately to boost both your business growth and your personal development. You'll hear powerful lessons from leaders like Seth Godin, Daniel Pink, Jeanne Bliss, Fred Reichheld, Shep Hyken, Daniel Goleman, Mark Schaefer, and many others. Their brief insights here reveal the advice that shaped their success and their approach to supporting every person on their team. Inside this special episode, you'll gain The crucial mindset shift that catalyzed their biggest career growth. The essential principles they pass on to rising talent. The game-changing perspective they wish they had adopted sooner. The practical steps they use daily to create a supportive team environment. There are countless more actionable strategies shared beyond this show! While this episode is packed with wisdom, the full stories and in-depth advice are in the past 199 shows. Listen and take notes, as you'll find incredible wisdom you can apply today. Also, subscribe on your favorite channel to get notified of NEW episodes that will give you even MORE strategies to elevate your business and personal career too! This episode is also available to watch on YouTube Featured guests in this episode: Listed in the order they appear so you can follow the voices as you listen. Seth Godin • Shep Hyken • Daniel Pink • Wally Feresten • Jay Baer • Fred Reichheld • Rob Markey • Bob Burg • Greg McKeown • Eileen Brenner • Sam Brenner • David Arvin • Mark Sanborn • Brittany Hodak • Joe Calloway • David Singer • Jeannie Walters • Colin Shaw • Kerry Bodine • Jeanne Bliss • Lisa Ford • Mark Schaefer • Joe Pine • Bill Price • Katie Webb • Brian Elliott • Scott McKain • Jackie Yeaney • Josh Bersin • Tiffani Bova • Wendy Smith • Stephen Shedletzky • Sylvie di Giusto • Bill Staikos • Neal Schaffer • Daniel Goleman • Patrick McCullough • Dennis Snow • Neil Hoyne • Simon T. Bailey • Mauro Porcini • Laurie Guest • Cindy Gallop • Zach Picon • Nir Eyal • Sean Albertson • Neal Topf • David Allen • Blake Morgan • Marcey Rader • Michael B. White • Max Ball • David Wachs • Sean Hawkins • Jacqui Brassey • Michael Brenner • Sharon Weinstein • Miya Gray • Joel Block • Mark Stern • Catherine Sugarbroad • Dave Seaton • Jon Picoult • Greg Kihlström • Eric Skeens • Ryan Estis • Ian Golding • Jeff Toister • Matt Dixon • Annette Franz • Stan Phelps • Tim Tincher • Joey Coleman • Dan Gingiss • Miika Mäkitalo • Greg Melia Resources & Next Steps Get Insider Strategies: Subscribe to Doing CX Right newsletter for proven, actionable insights you can't get anywhere else. Book a Call: Schedule personalized time with Stacy Sherman.

Whether you're a solopreneur or you've got a large team and millions of dollars in revenue, this simple process can help you plan for 2026 in just a few hours. Get ready for your best year in business yet, with clarity and intention. LINKS FREE Resource: Plan Your 2026 With Clarity and Intention (https://docs.google.com/document/d/1gfFSgVgexN8bq1gekgc9oHdRnJsWGA6RMp0876NotcQ/edit?tab=t.0) Ryan Deiss on Scoreboards (https://x.com/ryandeiss/status/1991923587347825150?s=20) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] Connect with 6-, 7- & 8-figure founders (https://dynamitecircle.com/dcbkk) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:14) A Reliable Framework for Annual Planning (00:02:13) How to Set the Right Kind of Goal and Plan for the Year (00:08:15) System #1 to Reach Your Goal: Budget (00:13:03) System #2 to Reach Your Goal: Scoreboard (00:18:19) System #3 to Reach Your Goal: Scorecards (00:21:13) System #4 to Reach Your Goal: Cadence (00:24:18) What to Stop Doing & What to Do More Of In 2026 (00:27:59) The Importance of Personal Reflections Before a New Year CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization) “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) Health Advice That Goes Against Everything You Know ft. Jay Feldman (https://tropicalmba.com/episodes/health-advice-against-everything-you-know)

As we head into the new year, many of us feel like we're drowning in invisible complexity. So I wanted to hit pause and ask a simple question: What are 1-3 decisions that could dramatically simplify my life in 2026? To explore that, I invited three close friends and long-time listener favorites—Derek Sivers, Seth Godin, and Martha Beck.This episode is brought to you by: Incogni, which automatically removes your personal data from the web, helping shield you from fraud, scams, and identity theft: https://incogni.com/tim (use code TIM at checkout and get 60% off an annual plan)Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $700 off your very own Pod 5 Ultra.)More about today's guests:Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising, quotable insights and pithy, succinct writing style. Derek's books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: sive.rs. His new book is Useful Not True.Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book, This Is Strategy, offers a fresh lens on how we can make bold decisions, embrace change, and navigate a complex, rapidly evolving world. Dr. Martha Beck has been called “the best-known life coach in America” by NPR and USA Today. She holds three Harvard degrees in social science and has published nine non-fiction books, one novel, and more than 200 magazine articles. The Guardian and other media have described her as “Oprah's life coach.” Her latest book is Beyond Anxiety: Curiosity, Creativity, and Finding Your Life's Purpose. TIMESTAMPS[00:00:00] Start.[00:00:20] Advice I've used to simplify my own life.[00:04:02] Enter Derek Sivers.[00:04:17] Simple is the opposite of complex — not just a synonym for “easy.”[00:07:19] Simplification #1: No subscriptions, contracts, or people depending on him.[00:07:40] Simplification #2: Programming with no external libraries or dependencies.[00:08:30] Simplification #3: Building a house from scratch in New Zealand.[00:09:26] Complex is a long-term trap. Simple is long-term freedom..[00:10:32] Enter Seth Godin.[00:10:48] Simplifying is hard work — if it were easy, you'd have already done it.[00:11:17] Clarity on “who it's for”: Ignore everyone else, including one-star reviews.[00:12:46] Eliminate gray areas: Never miss a deadline, never go over budget. Stand by your commitments.[00:14:53] Reclaim time with personal boundaries: No meetings, no social media, no TV.[00:16:57] Simplifying one thing puts you on the hook to go deeper elsewhere.[00:22:23] Enter Martha Beck.[00:22:29] One decision that radically simplified her life.[00:22:44] At 29, chose to follow true joy — not dopamine hits, but deep peace.[00:24:15] The simple rule: Go toward joy, away from misery — no matter what.[00:28:20] How a near-death experience sparked this commitment.[00:30:02] Payoff: Autoimmune remission, purpose, wonderful relationships, home inside herself.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We all know how hard it is to feel out of place. To not know where we belong. Being part of a community, a tribe, is not only important for our physical well being but it's vitally important for our brain health and mental wellness! Why am I talking about tribes and communities here on Game On Glio? Because-my friend, you are part of our tribe! You are never alone. You are part of this community. Seth Godin talks about tribes as being essential for growth and leadership. He also explains that in order to pursue something passionately one must have "Faith that leads to HOPE, and it overcomes FEAR. Faith is critical to ALL innovation.” This is important because it's this type of thinking and leadership that has led to some of the most innovative clinical trials out right now. One of those trials is the ReSPECT-gbm trial. Today we sit down with Andrew Brenner, MD, PhD; a professor of medicine in the Division of Hematology and Oncology at The University of Texas Health Science Center at San Antonio. A tumor biologist and oncologist, his focus is in drug development for the management of primary brain tumors and breast neoplasms. Dr. Brenner's academic work focuses on both clinical cancer management and the development of novel therapies to treat breast and central nervous system tumors.  And, Dr. Toral Patel who is an Associate Professor and neurosurgeon at the UT Southwestern Medical Center, specializing in brain tumor surgery, including malignant and benign tumors. Her expertise includes advanced surgical techniques like laser interstitial thermal therapy (LITT) and she also holds a patent for nano-carrier research for central nervous system diseases. Together, they discuss the importance of clincial trials and the why and how of ReSPECT-GBM and ReSPECT-LM trials. If you like our show, please help us continue to grow and reach new listeners. Share our podcast with others and consider giving us a review on Apple and Spotify!   Season Premier Sponsors: Imvax Inc. (imvax.com) GammaTile (gammatile.com)   Episode Sponsors: Cypris Therapeutics Curtana Pharmaceuticals Brockport Custom Carpets  

After a small existential crisis, Pete asks Jen how he might tell the difference between being competent or complacent.Specifically, in this episode Jen and Pete talk about:What is the relationship between boredom, competency, and complacency?How might the repetition of a workshop, keynote, or show create an illusion of complacency?Why is having a coach, mentor, or trusted friend important in the viewing of your own work?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

“Two men looked out through prison bars. One saw mud. The other, stars.” This encore edition of Doing What Works is an ode to Maureen's penchant for stargazing. Here are your show notes… Seth Godin, Tim Urban, and Scott Adams are a few of my favorite people to keep up with. Jane Brody says people often look at questions as attacks. The Let Them Theory is a useful way of looking at the world. It was never between you and them.

What if the biggest shift in your career is happening right now—and you're not prepared? In this riveting conversation, marketing legend and best-selling author Seth Godin joins Dr. Diane Hamilton to unpack the seismic changes reshaping the future of work. From the disruptive force of AI—“the biggest change since electricity,” as Godin puts it—to the urgent need for real upskilling, this discussion is essential for anyone navigating modern business. Godin challenges the way marketing is taught, explains why Google's miracle business model is under threat, and offers powerful insights on overcoming the fear that cripples both creativity and curiosity. Discover why embracing innovation at the smallest level is your best defense against becoming obsolete in the age of algorithms.Love the show? Subscribe, rate, review, and share!Here's How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

One of the stickiest things you can do for marketing and retention in your business… host events. We've been doing this for our community over the last 12-ish years, and we feel like we've finally (sorta) cracked the code. Our Senior Community Manager at Dynamite Circle, Alex Harling, walks us through the guiding principles for hosting a 10/10 event. Apply these to your next sales call, group onboarding session, webinar, or in-person event. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) FREE Checklist: How to Host a Killer Event in 20 Steps (https://docs.google.com/document/d/14e0cea4WGDEPKZEB2Skg7b41KTPZxA9Jy-nwzgRN3q0/edit?usp=sharing) Connect with 6-, 7- & 8-figure founders in Mexico City (https://dynamitecircle.com/) The Art of Gathering by Priya Parker (https://www.priyaparker.com/book-art-of-gathering) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:48) The Man Behind Our Last 10/10 Event: Alex Harling (00:03:00) Why Event Principles Are Important For All Businesses (00:05:14) The Art of Gathering (00:10:40) 10 Ways to Make Money With Events (00:13:00) A New Spin on Sponsorship (00:16:50) Case Study: Breakfast Club Austin (00:18:48) The Costco Method (00:21:23) Bonus Ways to Monetize Events (00:25:08) The Biggest Challenge With Hosting Events (00:29:24) External Event Planner vs Your Ops Manager? (00:32:45) Five Principles for Killer Events CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: “How Can I Get Customers For My New Online Sailboat Mechanic Business?” (Case Study in Location Independence) (https://tropicalmba.com/episodes/get-customers-for-online-business) How 1 New Feature Can 10x Your Pricing + 4 More Insights From DCBKK (https://tropicalmba.com/episodes/1-new-feature-10x-pricing) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline)

Revolutionary health leader JJ Virgin is a triple-board certified nutrition expert, Fitness Hall of Famer, and a passionate advocate for the healing power of food and exercise. She's on a mission to redefine aging—not as something to endure, but as a stage of life to own with strength, vitality, and purpose. A 4-time New York Times bestselling author, JJ is known for innovative, breakthrough concepts like "Muscle Changes Everything" and the inspiring shift from “aging gracefully” to Aging Powerfully. Her muscle-first approach challenges outdated weight loss models, helping people build strength, boost metabolism, and take control of their body and destiny. She's also the founder of the Health Business Growth Collective (formerly Mindshare), the most influential community of health entrepreneurs in the world. Her leadership has helped launch more New York Times bestsellers, PBS specials, and 7-figure brands than any other group in the industry. A powerful media personality, JJ has co-hosted TLC's Freaky Eaters, served as the nutrition expert for Dr. Phil's Weight Loss Challenges, and appeared on PBS, Dr. Oz, Rachael Ray, The TODAY Show, and more. She regularly commands audiences of 10,000+, has shared the stage with icons like Tony Robbins, Seth Godin, and Gary Vaynerchuk, and teaches for Tony Robbins' Life Mastery program. ©2024 JJVIP LLC. All Rights Reserved. JJ is also a successful entrepreneur, having built two multimillion-dollar businesses—including a 7-figure personal brand—and is a 3x Inc. 5000 founder and top 10 finalist for the John C. Maxwell Leadership Award. JJ is the author of The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin's Sugar Impact Diet, JJ Virgin's Sugar Impact Diet Cookbook, and Warrior Mom: 7 Secrets to Bold, Brave Resilience, which chronicles the lessons she learned while fighting for her son's life. Her popular podcast, Well Beyond 40, has surpassed 22 million downloads, and her social content reaches millions across YouTube, Instagram, TikTok, Facebook, etc. With her signature blend of nutrition, fitness, mindset, and business strategy, JJ empowers health leaders and individuals alike to show up stronger, live longer, and lead a new era of health and high performance.“I recommend this product to my clients for hemorrhoids, fissures, itching, irritation, dryness and for any kind of butt drama. I like it because it's all-natural, soothing, effective, multi-purpose and female founded. It's made with healing ingredients such as arnica, vitamin e oil, organic aloe and the branding speaks for itself.” Use code VAGINACOACH to save 20% at www.anythingbrands.comThank you so much for listening! I use fitness and movement to help women prevent and overcome pelvic floor challenges like incontinence and organ prolapse. There is help for women in all life stages! Every Woman Needs A Vagina Coach! Please make sure to LEAVE A REVIEW and SUBSCRIBE to the show for the best fitness and wellness advice south of your belly button. *******************I recommend checking out my comprehensive pelvic health education and fitness programs on my Buff Muff AppYou can also join my next 28 Day Buff Muff Challenge https://www.vaginacoach.com/buffmuffIf you are feeling social you can connect with me… On Facebook https://www.facebook.com/VagCoachOn Instagram https://www.instagram.com/vaginacoach/On Twitter https://twitter.com/VaginaCoachOn The Web www.vaginacoach.comGet your Feel Amazing Vaginal Moisturizer Here

This week, Jen teaches Pete her framework of six points of focus, to help grow your career towards your goals.Specifically, in this episode Jen and Pete talk about focus in relationship to:Artistry and Inspiration.Industry Knowledge.Marketing.Mindset.Network Building.Skill and Craft.To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Considering a pivot to an online business but not sure where to start? A listener wrote in with the same dilemma, and we're giving our best tips in this week's episode of the pod. We also discuss a listener who exited for multi-7 figures, a new offer we're working on for business owners, key learnings from Vercel's journey to a $9B valuation, and some community news from Dynamite Circle. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) Tweet about $9B Vercel (https://x.com/asmartbear/status/1986158736730419394?s=20) Amp It Up by Frank Slootman (https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115) Connect with 6-, 7- & 8-figure founders in Mexico City (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:03) A Listener Who Exited for Multi 7 Figures (00:02:52) How Dan Had a Business Breakthrough in a Tuk-Tuk (00:07:24) DC Accelerator 2.0 Beta (00:11:45) Moving an In-Person Business Online: Listener Case Study (00:23:32) Sponsor Shout-Out: SPP.co (00:24:31) Simple Keys to a $9B Valuation in 5 Years CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Our Lifestyle Business Non-Negotiables (https://tropicalmba.com/episodes/lifestyle-business-non-negotiables) How 1 New Feature Can 10x Your Pricing + 4 More Insights From DCBKK (https://tropicalmba.com/episodes/1-new-feature-10x-pricing) Lucy Bella Simkins Built a YouTube Channel with 10,000,000 Subscribers (https://tropicalmba.com/episodes/lucy-youtube-channel)

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1869: Seth Godin explores the often-overlooked distinction between having attention and having influence, reminding us that building a platform is more powerful than simply chasing visibility. He explains why a loyal audience that trusts you outweighs a large one that merely notices you, offering a mindset shift for creators, marketers, and entrepreneurs who want to create lasting impact. Read along with the original article(s) here: https://seths.blog/2009/09/the-platform-vs-the-eyeballs/ Quotes to ponder: "Getting someone's attention doesn't mean you have a platform." "If you've got a platform, people will listen to what you say. If you've got attention, it's a good time to say something." "A platform is permission. It's a trusted relationship."

After completing his first triathlon, Pete shares with Jen some learning that he found in training, and while swimming, biking, and running.Specifically, in this episode Jen and Pete talk about:Why is there power in acting as if?How might we more actively encourage and appreciate each other?What does it mean to taper?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

I started a podcast as a hack. I wanted to speak to my heroes. If you email Seth Godin, Debbie Millman or Oliver Jeffers and ask for an hour of their time, the answer will probably be no.A podcast is the cheat code to having a conversation you never imagined you'd have and this week I get to tick another hero off of my list and share it with you.Oliver Jeffers has sold 18million books. But the first thing I asked about was his dip paintings. Because, it's one of my all time favourite art projects.We spoke about Oliver's long career as an author, illustrator and artist and navigating between them. This will be an episode I come back to many times. I hope you enjoy it. If you do - tell a stranger on the bus about it.Oliver's links:Website - oliverjeffers.comInsta - @oliverjeffers To hear more, visit creativerebels.substack.com

Tu historia no necesita ser traumática para diferenciarte.En realidad, la mayoría de referentes que admiras no tienen historias épicas. Tienen historias honestamente contadas, donde identifican el conflicto real y comparten la perspectiva que llegaron.En este episodio vamos a ver exactamente cómo convertir tu narrativa personal en un diferencial de marca. No para hacer terapia pública, sino para posicionarte como referente.Lo que descubrirás en este episodio:✅ Por qué tu historia SÍ tiene valor (aunque creas que no)✅ Los 3 elementos que convierten cualquier historia en diferencial potente✅ La diferencia entre compartir tu historia y usarla estratégicamente✅ Cómo evitar el "story-dumping" que arruina tu posicionamiento✅ El ejercicio práctico para estructurar tu narrativa esta semanaCasos de referentes que probamos:Austin Kleon, David Perell, Marie Forleo, Seth Godin, Anne-Laure Le Cunff, Ryan Holiday. Profesionales que aprendieron que el diferencial no está en quién sufrió más, sino en quién tiene la perspectiva más clara.Tu acción esta semana:Escribe tu historia en tres párrafos: contexto específico, conflicto real, transformación de perspectiva. Lee en voz alta. ¿Pides validación o ofreces perspectiva? Ahí sabrás si lo tienes claro. 

There's something magical about being at a 5-star hotel in Bangkok to talk business nerdery with 300+ location- and time-flexible founders. Actually, scratch magical and replace that with “not normal.” We're back from DCBKK, our annual founder pilgrimage to Thailand. Here are 5 insights that made us go “hmmm” all week long. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) DCBKK 2025 official photos (https://jakesvisuals.pixieset.com/dcbkk2025/) Connect with 6-, 7- & 8-figure founders in Bangkok and Mexico (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:44) Back from Bangkok with 5 Insights (00:03:27) Why It's So Hard to Describe the DC (00:07:18) DCBKK: High-Level Overview (00:09:02) Insight #1: Choose Your Hard (00:12:57) Insight #2: Fractional Hiring (00:17:23) Sponsor Break: Smash Digital & SPP.Co (00:18:57) Insight #3: 10x Pricing with 1 Feature (00:22:31) Insight #4: Simple Event ROI System (00:25:25) Insight #5: Our Messaging Kinda Sucks (00:27:00) Rapid Fire Bonus Insights and Upcoming DC Events CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Dan's keynote from DCBKK 2024 “The Four Bricks” (https://www.youtube.com/watch?v=5ZooQo760Ik) The 3 hats of bootstrapping + Insights from DCBKK 2024 (https://tropicalmba.com/episodes/3-hats-bootstrapping-dcbkk) From Ex-Special Ops to 6-Figure Performance Coach ft. Itamar Marani (https://tropicalmba.com/episodes/from-ex-ops-to-performance-coach)

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.comFunnels are expensive and inefficient for purpose-driven solopreneurs. In this workshop preview, Scott Perry reviews the foundational principles behind Seth Godin's Unleash the Idea Virus and repurposes them as a framework for turning your Forever Offer into a sticky, sharable promise that spreads itself.This first segment (0:00–9:55) explores why funnels fail, what makes the Idea Virus approach so powerful, and how it connects to the Purpose-Driven Prosperity Operating System:* The Forever Offer (your core, repeatable promise)* The Be a Blessing Marketing Web (your organic client attraction network)* The Close the Gap Process (your system for continuous growth and refinement)If you're tired of the digital marketing hamster wheel, this is your invitation to build a business that fits and funds your ideal life.Listen & Learn (Free Preview)0:00 — Welcome + who this is for1:22 — The real problem with funnels2:20 — Why this framework matters4:05 — How the Purpose-Driven Prosperity OS connects to the Idea Virus6:05 — Forever Offer vs. Power Offer8:12 — Be a Blessing Marketing Web: the alternative to funnels9:45 — What comes next (teaser for the full workshop)Continue ListeningThe full episode includes the complete walkthrough of Seth Godin's seven Idea Virus levers—how to identify your hive, engage sneezers, package your idea, and extend its lifecycle for effortless spread. Inner Circle subscribers also get:* The Idea Virus Worksheet* Access to the Idea Virus Architect GPT* Bonus replay and notes (for Circle and Inner Circle members)Upgrade to keep listening and access all resourcesBecome a paid subscriber to Transcendent Solopreneurship for full workshop access, exclusive tools, and live coaching opportunities inside the Solopreneur Success Circle.In the Full Episode (Paid Subscribers Only)10:02 — The seven Idea Virus levers11:13 — Crafting your manifesto (10 words or fewer)13:03 — Identifying your hive and sneezers17:26 — Medium, smoothness, and velocity21:10 — Lifecycle strategy and permission layer31:14 — Client-attraction metrics and real-world results34:10 — Workshop wrap-up + access instructions

This week, Jen and Pete noodle on the question, what if every week was Shark Week (i.e. what if we stopped tying conventional constraints to enjoying the things we love or want to accomplish)?Specifically, in this episode Jen and Pete talk about:Why might we link certain constraints to tasks we want to accomplish?How might we commit to our goals in non-traditional ways?What is Jen going to do more of, regardless of the time of year? And Pete?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Executive leadership coach and former environmental lawyer Danielle Droitsch spent decades chasing titles before realizing fulfillment comes from what energizes you most—helping others reach their potential. In this episode, she and Lesley explore how identifying your superpowers can reignite passion in your current role without a career overhaul. Discover why tracking energy leads to clarity, how to “job craft” for more joy and impact, and why action—not overthinking—is the real confidence builder.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How Danielle's career pivot revealed her true superpowers.How to spot your superpowers by tracking what energizes you.Why most people mistake learned skills for natural strengths.How the 20% rule can transform job satisfaction and focus.What happens when you overuse your strengths and feel drained.Why “job crafting” lets you reshape your role without quitting your job.Episode References/Links:Time For Well-Being Website - https://www.time4wellbeing.comCareer Clarity Journey: Define Your Career Path - https://mailchi.mp/7b47af821797/3jwkmtvr4yStop Second Guessing Your Next Career Move (Free Training) - https://exclusive.time4wellbeing.comDanielle Droitsch on LinkedIn - https://www.linkedin.com/in/danielledroitschThe Big Leap by Gay Hendricks - https://a.co/d/8qEawaVBright Side Up by Amy Spencer - https://a.co/d/c5gcIbRGuest Bio:Danielle Droitsch is an executive leadership and career clarity coach with 30 years of experience in managing, directing, and leading. She is a trained lawyer who spent several decades working in the environmental law and policy space (and continues that work) while focusing most of her time on helping mid- to senior-level professionals level up so they can love their work and create positive impact wherever they go. Danielle works with people who want to love their work and feel passionate and driven by what they do but don't believe they are on the right path yet. Her approach centers on uncovering and discovering each person's superpowers and strengths. She believes we all focus too much on our skills and knowledge and forget that the secret sauce to life and fulfillment lies in our talents. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Danielle Droitsch 0:00  Whatever you can do to minimize the stuff that's draining you, but you're basically paying attention to what energizes you. And chances are that the things that energize you are actually the things you're really good at, and that's where your actual career growth happens. So there's a correlation between things that bring you energy, so you feel more fulfilled at work, and it happens to be the places where you are that's your superpowers. Lesley Logan 0:24  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:07  All right, Be It babe. This is great, this interview, this episode, this whole thing has me lit up. And also, like afterwards, our guest today and I were just chatting, and I, she is just such a bright light and such as her superpower comes through this whole episode, and I can say that having talked to her before this episode, after this episode, and so we're actually talking about that. And I think it's really interesting, some of you might be like, oh, I don't have any superpowers, we talked about that too. We also talked about how you can start to find it, and how the ease of leaning into that can actually change your life, and it changed Danielle's life. So Danielle Droitsch is our guest today. She's an executive coach. She all she used to be an environmental lawyer, and so I'm just like putting that out there, because I think it's so interesting how we can so easily put ourselves in a box or in a track and think that we can't change it's too late for us. We just got to push through. No. The answer is no. There's support out there for you. There's help out there, and there's free resources for you. So here is Danielle Droitsch. Lesley Logan 2:09  All right, Be It babe. This is really fun. I recently got to meet our guest today, and I was so excited talking to her, and then Brad got involved, and we just started chatting about life. And you know, it's going to be a great guest, if like, you can be fast friends. So, Danielle Droitsch, can you tell everyone who you are and what you rock at? Danielle Droitsch 2:24  Hello. I'm so excited to chat with you today. So my name is Danielle Droitsch. I am Zooming in from Salt Lake City, Utah, but from the Washington, DC area. And I am an executive and leadership coach, and I'm all about superpowers. So I'm excited to dive in with you about that today.Lesley Logan 2:43  Oh my gosh, I love it. And like, what a big transition, like DC to Salt Lake. No offense to Salt Lake. It's so beautiful. But like lots of people to spread out, not so many people.Danielle Droitsch 2:55  It was quite it was quite a transition. I'm here to support my aging parents, but yeah, so like, parts of DC I'm happy to leave behind, and very love the outdoors here. And you know, we are part of a small enclave of progressive people that are, you know, trying to do good in the world. Lesley Logan 3:15  I love it. I love it so much. Okay, so you said you're an executive coach and you are a big fan of superpowers. Is this what you went to school for? Like, is this something we can get a degree in? How do we get here?Danielle Droitsch 3:28  No, I totally, like, it was just such a, so I'm basically trained as a lawyer. So I went and had many years of doing what I thought I should do, what success I thought looked like did what my parents thought I should do. And I mean, I still love that I did part of that journey. But what happened was, I was 25 years into my career, working at a major organization, I was a manager, and I just had a wall, and that's when I had this big transformation of, well, if this is it, if this is my career, then, hmm, I don't know. This doesn't quite feel like it. That's not what it was I had aspired to. I was really looking to feel fulfilled. And so I went on this long journey, we could talk about it, but a journey where I eventually figured out that I was not putting my superpowers to work at all, and it wasn't until I figured them out that I figured out that my pathway, that's not true for everyone, but my pathway was not to be a manager and a lawyer and all of that. It was a completely different pathway, but I never would have known it until I figured out my secret sauce.Lesley Logan 4:44  Oh my gosh. I think, like so many of us, can resonate, you know, there's a certain there's a certain group of, especially women, who are, like, definitely told, like, do all these things, check all these boxes, and then you will feel fulfilled. And then we check all the boxes, and we're like, exhausted, check. Fulfilled, what does that mean?Danielle Droitsch 5:05  What does that even mean? Exactly. It's like, it sounds like a great word, but that's the thing you could and then you spend time searching and searching and searching, and we kind of look in all the wrong places. We look on LinkedIn, like, what did that person do? What did my neighbor do? Maybe I need to travel more, maybe I need more money, maybe I need whatever, you know, and we just, we kind of keep trying all these different things on I did, I mean, I was all over the map for years, like I was like, okay, maybe I won't work on this issue. I'll work on that issue. Or maybe I should do this, you know, role at my organization. Or, you know, there were certain things I tried that really, really worked. Meditation was something I tried, and it's been in my life ever since, exercise, same. But there's other things I tried that were like, absolutely no go's. And I remember talking to you and Brad about this, but a lot of what I was trying was like, around mission, like, purpose. And I was like, oh, I should volunteer here, and I should do that. And I actually figured out that spending time on passion wasn't the answer. I'm not at all about, let's not do passionate things. But it, you know, fast forward, it took me, like, three years to figure it out. I felt like, oh my God, like, how many, how much time is this gonna take? And I finally figured out that the answer was had to do with what I was naturally good at. And that's what I mean when I say superpower.Lesley Logan 6:30  Okay, thank you for defining that. Because I actually think that, like, think we even talked about this, but like, I sometimes think that, like, figuring out your purpose or your passion is like, such a heavy lift. It's like, because it kind of feels like there's no going back, like, once I figured this out, that's it, you know, and then you're like, but I haven't even tried trampoline yet. I don't know. It almost, I think some people have a hard time because it could feel limiting, like, once you figured out, also, there's so much pressure, and then, and then what? And then it has to make me money, which I disagree with. I don't think it really does, but I really I want to just go back to like, what you're naturally good at. This, this is something that I think is really hard for people to recognize, because we think it comes so easy to us. So why would it even be worthy? Why would it even be worthwhile? Why would it be valuable?Danielle Droitsch 7:19  Yes, oh my gosh, you just sort of nailed it. And this is, this is when I work with my clients. It's like the, one of the first things I work with my clients on, regardless of what problem or issue or challenge they have, is we start with, where are your superpowers? And that's because they don't know.Lesley Logan 7:40  Yes (inaudible) I already have 10 listeners going, I don't have any superpowers. I was gifted. None of those. My sister has them all.Danielle Droitsch 7:50  My sister would say that she would be like, I have no superpowers. And I've been spent I've spent all these years saying, yes, you do, but it is so natural. They are so natural, they're so innate, they are hidden to you. So if there's one thing that people are listening to right now, I can promise you that you actually unless you've gone through the exercise of actually figuring out your superpowers, you do not likely know them. And I'm telling this to the people who are like, oh, I know my strengths, and they'll say things like, I'm strategic (inaudible) and I'm a great communicator, and I'm like, that's, I mean, that's, that's like a that's like a tiny, tiny, tiny, little bit of a strength. It's really about your innate ability to create impact, and it doesn't have to do with a skill that's different. A skill is learned, like trampoline. You know, you can learn, you can learn word processing, and you can learn, you know, how to put out a podcast, and you can learn lots of like project management. I'm sure people on this call could say, oh, yeah, I can do all those things. That's not your secret sauce. Your secret sauce is in how you create impact in the world, and I didn't know it, and it was only in my 40s that I was actually able to figure out, oh my gosh, like I have been all wrong. I've been focused all this time on my skills and my knowledge, and thought that's how we're success, not saying you don't need skills and knowledge. I mean, for sure, but my fulfillment, my growth, my career directory, my clarity about who I am as a person, everything kind of comes back to that, and it takes a little bit of work, but you can figure it out. And I promise you, that's where you start to feel the energy that helps you feel aligned.Lesley Logan 9:37  Okay, I'm really in because, like so at this household, we're big fans of like string finders. We make all of our anybody we're gonna hire, we want to know what they're like, naturally inclined to do because I'm not going to put someone who is not detail oriented on on my on my assistant team. I am not detail oriented. Everyone who works with me needs to figure it out. But I also agree that, like some of those things that were strong at work are not necessarily things that we were innately born with. We kind of, like, learned them, skilled them over time, and, like, kind of really lean into those things. I also think that a lot of people busy themselves with all the things they're not good at, so they get the feedback at work that they're not a great communicator, and they take all these communicating classes, and they're like, working on these week that that's gonna make you feel so far away from your superpower. Because, like, at least, at least going into the strength skills you have, at least can feel good, at least feel accomplished, but maybe not fulfilled. So I guess, can we talk about, like, how we figure it out? I mean, obviously we need you, but like, can we talk about, like, a little bit of, like, what are some signs we have a superpower, or that we're working with it, or working what do we got?Danielle Droitsch 10:49  Yeah, it is, I mean, and, you know, I definitely encourage taking things like strengths assessments, because they'll just give you some bread crumbs. It doesn't say how you specifically are good, because these assessments can only take it so far, but it gives you some indications. And I did want to, like, quickly jump on this whole idea of weaknesses, because we are trained from like, itty bitty to focus on our weaknesses. Like the minute you come home with a C or even a D on your report card. Your parents are like, on you, they're like, you gotta move it up. You gotta move it up. And we're even doing that to our own kids. Like, now, I've kind of been reprogrammed for my own kid. It's, it's fine. We all when you're learning in school, it's good to build that basic skills. But when you're getting to, you know, your career, and especially in your middle or later in your career, you kind of have already have a lot of skills and knowledge. And so we have a lot of people who are like, oh, I got to figure this out and taking courses. And, you know, I don't, I don't disparage that. I'm all the time like, sure, constantly grow, but your actual growth edge, in terms of your full potential, whether you're thinking personally or you're thinking professionally, is not found in fixing weaknesses, period. We know this from the research. So what we want to do is we want to lean into a strength, and so the strength is not a skill. So I'll use myself as an example. I had a lot of skills in the legal space, in the policy space, and I would try to learn and take some continuing education. And I prided myself on, oh, I knew the latest and whatever is going on the law, and people would give me some feedback on that. So I think, oh, that's what I needed to do. But what was I doing around the office. I had a team. I would meet with them, I would learn about their lives. I cared about their growth. I spent time thinking, okay, how can we make this person better at what they do? And I never gave credence to that part of my role. I was just so focused on more knowledge and more information, and really all around me, I had been the person who actually is really good at helping another person in my office and eventually in my coaching business, help them actually really cultivate their own potential, and that's through conversation and through encouragement and through a whole bunch of like stuff that I would have ever given any sort of like value to I was like, doesn't everybody do that? No, not everybody (inaudible).Lesley Logan 13:30  Doesn't everybody get to know people? Doesn't ever, no, people don't, actually. You're right, I know, but to the point it's something so natural to you. Of course, I want to get to know this person. Of course, I want to hear what their goals are. Of course, wouldn't that be the thing a team leader does is, like, figure out how to help them out. Oh, this is so cool, this is so great.Danielle Droitsch 13:41  Yeah, so you don't so I didn't know that. I was like, literally, I mean, I was always helping my friends out, helping my family out, helping my colleagues out, and I was obsessed with becoming a better, whatever knowledge person in the legal space. And I wasn't really growing in that space. I was okay, but I wasn't extraordinary. And I remember there was a there was a time later in my early my coaching career, where somebody came to me and they after a coaching session, and they were like, you're amazing. You're so good at what you do. I had never heard that kind of feedback when I was in my profession. Never. No one ever came to me at work and said, You are the most amazing lawyer. I was like, you know, got some good reviews, but like, my when I noticed that actually I was I had leaned in to this part of me that I had kind of treated as not very valuable. I was like, Oh, you're just miss relationship person. Well, guess what? That's it. It's relationships, it's cultivation, it's all of that stuff. And so then suddenly I get the feedback that's where your superpower is. So it does take a little bit of time to figure out it's a great practice. And the key way to know your strengths is when you feel energy, you need to follow the energy. Anytime I ever, you know, connected with someone and sort of help them out. I was getting energy from that when I was trying to figure out a legal issue, I wasn't it wasn't even draining me. It was just bah, that's it. So you that's the place where you need to go. Is the energy that is a clue to your superpowers. And it's not just relationship strengths. There's all these different kind of strengths, but at the end of the day, it's when you feel energy and when you notice that you lose time. Lesley Logan 15:31  Yeah, I agree with that. In Gay Hendricks' book, there's a chapter on the big leap. And I remember reading the book going this chapter makes no sense. Why is this chapter in this book. Like, why is there a whole chapter on Einstein Time and Newtonian time? Like, why is this here? And it took me, like, the fifth read. I was like, going through it, and I was like, oh, my god, this is what the book's all about. And the idea is, like, when we are really in the thing that we are meant to do that, like, we're just, it's just innately part of us. You can bend time. Time can expand. You can get so much out of it. You you can get lost in time. Time flies by. It's not like, my god, it's been seven minutes, okay, we're still here, you know, like, it's this whole it's kind of amazing. And so I think that's what a great sign everyone can take away is just to start tracking, like, what part of my day do I feel more energized, or the time flew by? Like, what was I doing? Just, just being an observer in your life. You don't even have to, like, do more than that, I would assume right now. Danielle Droitsch 16:30  Yes, that's it. You just, you just nailed one of the first exercises that I do with my clients is journal, if you can, for like, a week, even better, longer, but just write down and what people, when my clients come back to me and say, I did this, there's usually, and I'm there, there's usually a, you know? Oh, I thought I hated all meetings, which many of us do, like we're just meeting down, right? We're just so tired (inaudible).Lesley Logan 16:56  I work from home, and somehow I'm in meetings all day. Danielle Droitsch 16:58  So it's like I know that some of your listeners are like, yes, this is my debate in my existence. Like, I'm just sitting on meetings. But not all meetings are created equal, right? So what we want to do is sort of like, which makes sometimes you're in a meeting, you're having a strategic conversation with someone, and you're kind of really, you know, getting your brain active. You're thinking problem solving, and that conversation was pretty cool. And you're like, ooh, that goes into we call the lifts and the drains. You have a lift another call. You're like, going through a to do list, figuring out project management. Maybe that's a drain. You're like, I am so tired of going through the project management plan. And then there's other activities, which might be neutral, it's fine like it doesn't. But what we want, and this is the key thing, is the researchers who have kind of studied all of this stuff around fulfillment and engagement at work, if you can get to at least 20% of your day to be in that sort of energy zone, then you're what you're actually able to move the needle considerably on fulfillment. So you don't need for every single hour of your day. Lesley Logan 18:11  Okay, well, that's mind-blowing, because I think that's the other thing, is that we think that, like, the whole day should be in fulfillment. I should just be in my strengths the whole day. I don't, you know like, and the truth is, is that I've even like thought, like, am I, am I, I like, created this whole thing that I love so much. And again, I'm in these meetings, like, did I create a disaster that I have to live in? But actually, like, if 20% if you're, if I spend 20% of my day in my superpower. Then even if the other 80% is not in, I'm still moving the needle forward towards towards fulfillment. I love that. That is so great.Danielle Droitsch 18:48  Yes, it is. And this is what you do. You start with just noticing. A lot of us don't notice. I mean, we're just kind of barreling through a life. And a lot of what I know you talk about Lesley all the time is just waking up to your life. You just got to wake up. You got to just start noticing. And that's kind of key to this whole exercise that I am talking about here, is you cannot just wake up and do your to do list and go through your meetings and then hope and pray that maybe things start to get more fulfilling. You have to start to notice, like, okay, that was draining. That was you don't have to, like, be judgy about it. You don't have to be like, Oh my gosh, I hate my job. You don't have to be like that. You can be like, okay, I'm going to take some time objectively and look, because sometimes people come to me, they're like, I hate my job. And then they realize there's one part of their job that they hate and there's another part of their job they actually really enjoy. They're just not paying a whole lot of attention to it. And they could magnify the part of the job they love, they may not be able to get rid of the part of the job they hate. Let's all be honest, like there's parts that we I don't love. I don't love administration of my business, you know, calendaring, it just drives me crazy, right? So we just have to kind of look for those things that we're able to magnify, that the things that bring us energy, and that is usually the first step to the creating, the creation of more fulfilling work. And what I mean by magnifying is more time, maybe, or just more attention in that space. And what start people have noticed, you know, getting back to the research, is that their actual levels of fulfillment, engagement go up in their jobs. And it doesn't matter what kind of job it can be the most restrictive job out there, and it still creates more energy, if you focus on the 20%. Lesley Logan 20:37  Okay, this is, I do think this is great, because I think it's so easy for us to go, oh my gosh, I'm going to work and I'm stressed out. So work stresses me out. So we just have to, like, create a reason. And really what we're not exploring is like, actually, where my I face a wall at work, and actually, when I have this, when I'm in these meetings, I actually light up because, oh, I'm facing a window. So maybe I just need to change, ask for a change and view of my desk, or maybe I work in that meeting room as much as I possibly can, you know, like different things like that, because sometimes we're just it's all or nothing. It's an all or nothing mentality that so many of us are raised to have. If it's not perfect, it's not good, if everything isn't rosy and unicorns, then it's the wrong path. Like, if you have one door closed, then you're on the wrong path. Like, but I, Danielle, you're giving us so much permission, because first, we're just observing, and I think that's really hard for the perfectionist and overachievers listening, but my dears, like in just observation mode of how your day is going and where your energy is ebbing and flowing, and then it's trying to magnify where the energy flow happened, and then seeing what's going on, because maybe we don't have to quit the job. You know, like, I read this one book a long time ago. Think it was called, like, [Bright] Side Up or something like that. I remember the author's name, name is Amy Spencer, and there's a whole chapter on, like, parking the car or draw like, or driving away, right? But not idling. And sometimes we, like, have, like, think we have to, just like, get rid of the whole job, but, oh, it actually pays all these things I want, so I'll just kind of deal with it when what you're saying is like, well, what if we can magnify that? And that magnification might actually lead to another role, or it might lead to a whole other career. You might actually end up like you did, switching because you leaned in so much. But you don't have to know right away.Danielle Droitsch 22:19  No, and in fact, I would say a lot of people, we all fall into this trap, too, everyone. We all fall into it. But the trap is I will finally be happy when, dot, dot, dot.Lesley Logan 22:32  That's why this podcast exists, for that win. Stop doing the I will finally be happy when.Danielle Droitsch 22:37  Yeah, it's like we've got, and this happens with jobs all the time. I mean, people have most I mean most of the American workforce, 70% of the global workforce, are not happy in their roles. That's incredible. It is a staggering and very unsatisfying statistic. And that's not just pandemic. That is we have a workplace that is so different than our, whateve,r grandfather's or our parents from the 50s, 60s and 70s. So we're, you know, things are broken. I'm, I'll be the first one to say we don't have a great workplace for our people. But the thing I will say right after that is, you have the power, you have the flexibility to actually empower yourself to make that career actually work for you, and the way you do that is first by noticing what energizes you. And it could be something as simple as where you sit. It could be, I really like that person at work, and I'm going to spend more time with them. It could be, I really like this project and I'm gonna spend more time on it. There's a lot of different ways that you can do that, but that is called job crafting. That's the official term. And then you can, you know, whatever you can do to minimize the stuff that's draining you, but you're basically paying attention to what energizes you, and chances are that the things that energize you are actually the things you're really good at, and that's where your actual career growth happens. So there's a correlation between things that bring you energy, so you feel more fulfilled at work, and it happens to be the places where you are that's your superpowers. And then what happens is your job crafting, and you're not maybe you would need to change your job at some point. But you're not waiting. You're not waiting for some big change to happen, because, frankly, you're gonna find drains, lifts and drains in every job. It doesn't matter.Lesley Logan 24:32  Yeah, oh yeah, guys, no. I mean, even I have so many people who are like, I just want to work for myself. And I'm like, working for yourself. Is it is not like, like, I have a girlfriend who's like, hey, you want to do a pool day, and I'm like, oh, no, I'm working today. Like, I would love to do a pool day, but like, I also have a job that I have to do with a schedule, you know, so, like, I absolutely am unemployable. It's clear I've been asked to quit, but people like me, and they're like, we don't want to fire you, but you're not actually doing the job we want. I'm like, no, you're correct. I job-crafted myself out of a job, is what I did. But I think, like, it's, you know, we like to think the grass is greener, and it's just, it's not. But the people I've seen who who work at other places, who are have have really created a life that they're fulfilled, or like that just seems to be enjoyable and have a level of happiness. They are the ones leaning into their superpowers. I have, one of my best friends. You know, she'd been frustrated in her job for a long time, and she said, I just told my team, I'm no longer doing these things for you. You are capable of doing these things. Here's where I come in for your job. And she basically changed what her job is even though, because she couldn't change her job, like, she's like, I really can't go anywhere else, and I really can't change these things. I'm gonna do these things here. And she's having a really great time. Is it perfect? No, still have the same job, yes, but she's doing the things that she's like, I'm really, I'm really good at these things. You can't take these things away from me. Like, this is what I'm the strongest at, and I what I love, what you're saying is we're not waiting. You are more control of how fulfilled you can be than you think, and jobs are going to suck in a lot of places. But if you are aware of how you are in your superpower, you can really create your own path. Danielle Droitsch 26:15  Yes, and I mean, we have, if you are a so called white collar worker, your ability to craft your job, as in, make shifts and changes to how you deploy your work. It doesn't mean you're you're saying I'm not going to do my basic job responsibilities, but there's just tremendous flexibility in how we conduct ourselves. So what your friend did was exactly right. There are, there are things I'm not going to do anymore. I'm not going to do that. You can do that. We're going to get it done, but it's not going to be necessarily on my plate. The kinds of things people are doing are they start to change the number of meetings or the nature of the meetings that they're having. If you're a one to one person, more one to one and less group, if you don't have enough time on your calendar to strategize you really enjoy, sort of getting into the data, then you need to like craft time around having that space and time, because you're going to actually bring a better strategic mind, because you're not sitting in meetings all day. There's lots of different ways you can job craft, but it starts with you. It starts with you knowing where am I energized? What do I enjoy? Where am I drained? What's neutral? And then you just move the needle. And you might be at you might say, Hey, I think I'm at 20% already, which is great, if you are. I want to be 30%. I want 30% of my week to be in that strengths or energy zone. And here's what I'm going to do, to do it. And I promise you, at 10% it might seem like a little number, it's like, oh, just 30% Guess what? You will notice it. You will notice it. You will start to be more fulfilled. You're going to be more engaged in the job. People are going to notice your energy. And then you're going to actually start to sort of deal with that career growth that a lot of people are seeking. They want to, they want to, like, when you said perfectionist, like, a lot of people, want to deliver high performing work. They're, they're, they're trying to bring their best to work. The problem is, is that they're bringing their best selves to work, in terms of, like, quality of work, but they're actually kind of, like, not really deeply engaged. We need to see your superpowers come out, and that's where the 20 to 30% becomes a complete sea change.Lesley Logan 28:25  Yeah, so. And also, like, I recently interviewed someone who is, like, helping people, like, prevent, you know, like, it's like, layoff proof or something like that. Like, if you get laid off, your life is gonna be okay. Because she had said, and I didn't, I did not double check this quote, but I it feels right. She said it by 2032 work will be different than we think, because of AI, right? And I like, I'm not someone who's like, AI is going to like be everything, because I really don't, really don't think so. I think there's a lot that they have to learn. They haven't even figured how to monetize it. I but I also think that, like, it's already here, like apps and tools like that already use it. We've been using a project management tool that basically has AI built into it with these different things. So I do think work is going to change, and where I keep coming back to something that I remember, I think, with Seth Godin, who said it, god, 20 years ago, I heard this. He's like, you know, you cannot like they even though AI is creating stuff, they're creating stuff off things that are existing you, if you are a creative person, if you like the if you are in your superpower, that is not something a robot can take away. Like that is not something AI can take away. And I think like now more than ever, the more we all figure out what our superpower is, the more layoff proof we really are. And because someone's gonna need to run the AI.Danielle Droitsch 29:39  Somebody has to run the AI. But I had a client just a few, few days ago. She was, been in fear of a layoff. And, I mean, it was a real, real fear. I mean, she was given time, like we have this much time. And then she came back to me proudly and said, I just made myself indispensable. So she figured out a way to bring her superpowers forward, so that she had to be the person on the team to help with something. And she's got all these superpowers, and she figured it out. So part of like, what we're talking about here is this idea of career growth, this idea of like, not being stagnant. I come at it from a perspective of, nobody wants to go to a job and hate it like we want to love our jobs. We do not want to go to work and just be like zombies. Do we? For most people, I'll bet most of your listeners, if not all of them, it is not just about a paycheck. And so we really, really want to have, I mean, ideally, love our work, and that's where I come from. But if you're also thinking, I want to love my work and I want to grow. I want to think about where my career is going. Then, yeah, by all means, figure out your superpowers and very quickly, because it is not about skills and strengths. When you're mid to senior in your career, everybody else has those skills and strengths too. And of course, AI is coming to pick them up. It's going to be found in this secret way, this unusual way, for you to manage people, to be a strategic thinker, to influence others. I mean, these are all what strengths are. They're soft, but they're crucial, and you probably don't even know you're doing them, which is why you have to figure them out. Lesley Logan 31:19  Can you tell me, like, what are just like, like, what are some superpowers you've seen in clients? Like, just because, like, name them off, because I think some people are like, thinking of superpower has to be like, I can see, like, I only know that people can, like, articulate what they think a superpower is (inaudible). Danielle Droitsch 31:34  It's a bit of a process. So I'll just pull out some of my big favorites. And these are ones I see in my regular clients, achievers. So achievers are people who they're basically laser focused on getting projects done. It is not just about the project. It's that they are tireless workers to reach a result and that, and they might have examples of that, like degrees they might have achieved or projects. But the achievers are the ones who are the ones who actually get the job done. And then you have the examples of that. Another example would be in the influencing category. We have a whole set of influencing. It's people who are great at activating new project, mobilizing resources, and mobilizing people to actually ramp something new up. Another example would be the developer, which is basically someone who is great at helping someone else reach their full potential. These are the managers. These are the leaders who are great at cultivating teams. Another example. Lesley Logan 32:34  These are the managers. We hope that every manager has a developing.Danielle Droitsch 32:38  So many terrible managers out there, it's unbelievable, anyway. And so, yeah, if you're a great manager, my goodness, you are marketable. Like, that's a transferable skill, because we don't have enough great managers or the ability to bring a team together around a common goal. Yeah, it's great to be able to project manage, but it's the person who's really able to sort of bring a team together and say, we are all rowing the same way. And that's a lot of lot of special little powers you bring to get everybody, usually it's a disparate and very diverse group of people to say together we're doing. And then a final example, and there's, in my world, if there's 34 of them, so I'm not going to, you know, go through all of them, but the final couple would be one is the person in the room who's the strategic thinker who's really able to figure out that pathway. They're thinking, hey, you know what? We have this challenge or this problem, they're the one who just incisively, can cut through all the noise and figure out what the pathway is, and they might be getting there first before everyone else, and they don't understand why no one else figures it out. And then the final one I'll share is the person who is the ideator, the person in the room who is just great at generating ideas, cultivating new things, innovation. Sometimes that's the ad people and the sales people, but sometimes that's just, you know, it's, you're just a person in the room saying, I have an idea. Those are just at a smattering, and there was no skills or strengths. I mean, no skills or knowledge, and anything I just shared with you.Lesley Logan 34:05  I agree. I I'm the ideator around here, and the and Brad walks around going, no, that, we'll take we'll take this idea and that idea, we can do it. It's just, it's gonna cost us a lot of money. And, and I'm like, oh, like, I didn't want to spend that much money on that idea. Like, I just thought it'd be, like, this easy thing to do, okay, but, like, it's quite fun. And I had no idea, because I was someone like, why can't I finish anything? You know? Why do I have all these my head is full of ideas, and I just feel like I can't finish anything. And actually, it's because that's not my strength. It's not my superpower, to finish anything.Danielle Droitsch 34:38  Yeah, you're like, you're the person in the room who generates and I'm sure that in your life and your business, you could point to specific things you're doing that were generated by you, the thing, and this is a little bit of advanced thinking in the in the strength zone, but you may feel like you're weak at something, but actually, it's actually a superpower that's being overextended. So for my ideators, I'll say, they'll they'll come to me and say, I'm so weak at this, this mess. And what it is is that if you're ideating and you have a lot of ideas and you're just constantly throwing them out, the over extension or overuse of a strength is just to know that only a couple of your ideas are going to move forward, and that's it. So sometimes people come to me and they're like, oh, I'm so weak at this. And then we'll look at their strengths and talk, and I'm like, you know what? I don't think it's a weakness. I think it's just that you are trying to exercise a strength a little bit more. And what we want to do is we want to put the strength superpower in the strength zone. Sometimes we may be overextending something. So don't think you're weak just because, you know, I just see it too often, especially with my women clients, like they come in, they're like, I'm so bad. Like, I'll use myself as an example. That I used to think as my relationship strengths, as my weakness, that I was too soft, too emotional. And in fact, what it was was that I didn't have any space or time in my workplace, which is very, you know, kind of masculine and, you know, very corporate, that there was no space for me to be cultivating my emotional intelligence in there. It was just get things done. But in a coaching space, all of my emotional intelligence was really welcome. So you just want to be really aware that it may not be a weakness, it may be a strength. It's just you have to figure out the right place for it. Lesley Logan 36:24  That makes so much sense, Danielle, because, like, it's the same as me telling people, like, well, you're not really supposed to overwork out, like you might actually be working out too much, and that's why you have aches, pains, injuries, high cortisol levels, terrible sleep. Like there is a balance. So that, to me, makes so much sense. This is really refreshing and quite cool and also approachable. And I just want to like highlight, like it really is a be it till you see it, because you get to start an observation mode, and then you get to play in a low percentage you guys have, and that's so, so great for the perfectionist who are practicing recovery to be like, just like, what's this percentage? And how can I dial it up a little bit more and a little bit more at a time until, oh my gosh, you are totally loving what your your day is like. And we I just, thank you, Danielle, for just highlighting all of this for us. We're gonna take a brief break and we're gonna find out where people can find you, follow you and find out their superpowers with you. Lesley Logan 37:02  All right, Danielle, where do you hang out? Where can they learn their superpower? What do you have for us?Danielle Droitsch 37:28  I you find me on LinkedIn, connect with me. Please reach out. Connect with me on LinkedIn, I have a gazillion resources there on everything from leadership to confidence to superpowers. That's the best place to find me. Where I hang out. I also am on a couple of other places, and you can find me on my website at time4wellbeing, the number four, time4wellbeing.com.Lesley Logan 37:48  Perfect, wonderful. You all, go check her out on LinkedIn, and then go check her website for those free resources. We love that. You have given us some great stuff already, but bold, executable, intrinsic, targeted steps people can take to be it till they see it. What do you have for us? Danielle Droitsch 38:02  Yeah, so just follow your energy. That's where your superpowers live. The clarity doesn't come from thinking harder harder. Confidence doesn't come from faking it. I know you. This is something you've said a lot. They come from activating what's true about you.Lesley Logan 38:02  That's beautiful. I couldn't agree more. I really, it's really someone at the end of another podcast, go, you're so confident. And I'm like, and like, how did you get to be so confident? I'm like, I think I just just keep trying to do what I said I was going to do each and every day it doesn't come, you don't you don't get deemed it, y'all.Danielle Droitsch 38:43  No, no. And I mean, honestly, I have led many people to this confidence journey, and we are waiting for this mindset to ship to show up. And we know, again, I'm a research-based gal. Confidence is not built through the mindset. It is built through action and failure and success and getting right back up. And I would say, I've been gone through that gamut, like many of your listeners have. It sounds like you have, too, but it's not through waiting for it. It is really about action.Lesley Logan 39:18  Yes, yes, yes, yes, all things, yes, Danielle, we are so grateful to have you like you just have been so wonderful. And I'm so excited that you figured out what your superpower is so you could be doing this with other people like, thank goodness. I mean, I'm sure you were a great environmental law lawyer, and the environment needed you. But I think all of us, ladies here, and the few good men who listen, need you too. So thank you all. You guys, how are you going to use these tips in your life? Make sure you tell Danielle on LinkedIn. You tag the beitpod, share this with a friend who needs to hear it. Maybe you got a friend who's just not really sure what their superpower is and until next time, Be It Till You See It. Lesley Logan 39:51  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 40:33  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 40:38  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 40:43  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 40:49  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 40:53  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

AI pilots were hot in 2024—but by 2025, nearly half are being scrapped before they ever hit production. So how do you know when your AI initiative is a breakthrough in waiting… and when it's time to walk away? Courtney Baker returns with Knownwell's David DeWolf and Mohan Rao to unpack the signals leaders should watch for. From the 426-AI-projects horror story to the psychological traps that sabotage momentum, they explore how to stay strategic in a sea of experiments. Mohan invokes Seth Godin's The Dip to draw the line between temporary struggles and real structural limits—while David warns against corporate "busy work" that masquerades as innovation. Courtney also welcomes back a past guest for a second try at a ChatGPT voice interview—this time, with much better results. Has the model improved? Is the Scarlett Johansson drama behind us? You'll want to hear how the bot handles a hot-seat question about its own failures.

A conversation with one of the deepest thinkers of a generation. A man who's made a huge impact on me and whose work has inspired millions.Seth's website: www.sethgodin.comSeth's daily blog: seths.blog

This week, Jen and Pete noodle on the negative aspects of being collegial, and how they might favor challenge instead.Specifically, in this episode Jen and Pete talk about:How might teams align on their why and their goals?What tools might we utilize to introduce more coaching into our work environments?How might feedback be utilized as a way to challenge and brainstorm and fight against FOPO?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

How can we shift our thinking in order to break a pattern? And how can we take positive action to make transformative changes in our lives? That's the focus of Scott Miller's new book, “Master Mentors Vol. 2.” It examines key insights from 30 of the world's most transformational leadership thinkers – including Seth Godin, Susan Cain, General Stanley McChrystal and more – and provides simple steps to implement the same insights in your own life.  In today's episode, Scott joins me to talk about the most valuable lessons he's learned from his own mentor, the concept of transformational insight, the subtle nuances between self-worth, self-esteem and self-confidence, why vulnerability is a key element of leadership, and more. “I think the power of transformation has the power for you to see yourself differently. It has the power for you to challenge your paradigm, your mindset, your belief system, to say, gosh, I always thought about gratitude in this way, but now I'm gonna think about gratitude in this way. Or I thought about what's next for me or my business model. They're personal and professional. I think it's really intended to help kind of shake you to say you've been in this pattern of thinking this line of behavior and just shaking a little bit to say, is that serving you well? Is that serving those around you?” – Scott (06:03) Top 3 Takeaways  A mentor can be anyone. “I don't think you have to know or be in an intimate relationship, professional relationship with your mentor at all,” Scott says. It doesn't matter that you can't meet with them for one-on-one guidance; a mentor is anyone who helps you understand how to improve your life, and in the age of podcasts and YouTube, you can get that wisdom in a variety of ways.  Try to assume positive intent. Everybody makes mistakes, and sometimes even the most well-intended words come out wrong. A person's words say more about them than they do about you.  Self-worth is inherent and unchanging. “Self-esteem and your self-confidence ebbs and flows based on your sense of self and the kind of relationships you're in and the things that you do that you value or don't value,” Scott says. “But your self-worth cannot be changed and no one else can change it.” In This Episode (01:13) Why you don't need to meet your mentor to benefit from their wisdom (05:21) Scott's definition of a transformational insight (07:14) The practical applications of insights, and using them to transform your life (11:30) Bobby Herrera's life-changing bus ride (22:50) Self-worth vs self-esteem vs self-confidence (31:51) “Your future truth should be your present.” (36:03) BJ Fogg and the power of tiny pattern-breaking habits Resources & Links Billy Samoa  https://billysamoa.com/ https://www.facebook.com/BillySamoaSaleebey/ https://twitter.com/BillySamoa https://www.instagram.com/billybelieve/ https://www.youtube.com/channel/UCCjQ9RSxYqDS4_VxBHNyQJw https://www.linkedin.com/in/billysamoa/ https://billysamoa.com/podcast-archive/ https://billysamoa.com/video-carousel/ ⁠https://billysamoa.com/blog-with-sidebar/⁠ Scott Miller ⁠https://www.scottjeffreymiller.com/⁠ ⁠https://www.facebook.com/scottmillerj1⁠ ⁠https://twitter.com/scottmillerj1⁠ ⁠https://www.instagram.com/scottjeffreymiller/⁠ ⁠https://www.linkedin.com/in/scottmillerj1/⁠ Mentioned ⁠https://tinyhabits.com/book/⁠ ⁠https://bobby-herrera.com/⁠ https://www.franklincovey.com/speakers-bureau/sean-covey/ This is an encore episode and was originally published on August 26, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Could your biggest strength also be sabotaging your success? This week Itamar Marani, ex-Special Ops turned mindset coach, reveals how he turned resilience into revenue, scaled from $2K clients to 6-figure programs, and used battlefield lessons to transform founder performance. LINKS Itamar's Book: Elite Performance: The Israeli Special Ops Mindset System to Win the War Within and Achieve Audacious Goals (https://itamarmarani.com/book/) Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:43) This Week's Guest: Itamar Marani (00:01:09) Turning Your Niche Expertise into a Business Engine (00:04:43) How a Failed Agency Sparked a Coaching Business (00:09:30) Learning the Coaching Game from the Ground Up (00:11:41) The Truth About Feeling Out of Your Depth (00:13:54) The Evolution from $2K Clients to Six-Figure Engagements (00:19:03) From One-on-One to Scalable Group Coaching (00:27:19) Positioning Yourself When You Feel Unqualified (00:33:27) Building Long-Term Value Beyond the First Program (00:43:03) The ‘Drunk Founder' Question That Reveals Hidden Truths (00:49:12) How to Sell Coaching Without the Sleaze (00:53:44) The Three Success Killers Holding You Back (00:57:55) Understanding the Performance Traps That Limit Growth CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: TMBA 524: Who Do You Think You Are? ft. Itamar Marani (https://tropicalmba.com/episodes/pseudonyms) “Scaling on Steroids” with AI Automation ft. Juan Montero (https://tropicalmba.com/episodes/scaling-on-steroids-ai-automation) Numbers Gone Wild: The Hidden Cost of Being Data-Driven (https://tropicalmba.com/episodes/numbers-gone-wild-hidden-cost)

This week, Jen and Pete noodle on the plateaus we might reach within certain skill sets, and how we might nudge ourselves forward.Specifically, in this episode Jen and Pete talk about:What is the OK Plateau?How might we push ourselves into situations that might make us afraid or uncomfortable, in order to build skill?What are some tools or tactics that might provide incremental increases of improvement?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Most founders are saving time with AI, but few are actually making money with it. In this episode, Juan Montero of Flowgrama reveals how bootstrappers can build practical AI agents and automations that actually drive revenue. LINKS Juan's AI Automation Business: Flowgrama (http://flowgrama.com/) Contact Juan (mailto:juanra@flowgrama.com) Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:00:51) This Week's Guest: Juan Montero of Flowgrama (00:03:07) Discovering the Power of Automation (00:06:32) How LLMs Changed the Game (00:09:35) The Truth About AI and Job Security (00:14:31) Understanding AI Agents vs. LLMs (00:17:42) APIs: The Backbone of Automation (00:19:29) The Founder's AI Toolkit (00:24:33) Making Money with Social Automation (00:27:00) How to Avoid Getting Banned on LinkedIn (00:35:38) Using AI Agents for Business Intelligence (00:38:28) Building an HR Agent for Your Team (00:45:44) The Future of CRM Is Custom-Built (00:49:42) Founders Who Are Actually Making Money with AI CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: $400K in Points & 100% Vibe Coded Shopify Forecasting App with “SpyGuy” Allen Walton (https://tropicalmba.com/episodes/400k-in-points-vibe-coded-app) Why Founders Shouldn't Delegate AI (Barcelona Recap) (https://tropicalmba.com/episodes/why-founders-should-not-delegate-ai) How to Get Rich on X With a Fake Persona (https://tropicalmba.com/episodes/get-rich-fake-persona)

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder why some brand podcasts blow up while others die after five episodes? Or why a few companies seem to build die-hard fans while other can't seem to connect? Today's guest specializes in helping brands create podcasts that deliver true value. He explains how brands can use podcasting to build real connection, not just rack up downloads. From breaking up with the traditional ad world to creating top-ranked shows for global brands, he reveals why consistency, authenticity, and a bit of weirdness might be your secret weapons. Roger Nairn is the Co-Founder and CEO of JAR Podcast Solutions, a brand podcast agency based in Vancouver, BC. With a 25-person team, Roger helps brands like Amazon and Sage create shows that connect deeply with their audiences. After spending over two decades in the advertising world at top agencies like DDB and Cossette, he's now on a mission to show companies that the real ROI of podcasting isn't downloads, it's attention and connection. In this episode, we'll discuss: What brands really want in a podcast. Why consistency beats quick wins. Audiences prefer audio podcasts over video ones. Why is that? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Ad Exec to Agency Founder Before podcasting, Roger spent more than 22 years in the traditional advertising world and loved the culture, but he noticed the industry shifting. Programmatic ads were taking over, budgets were shrinking, and the whole game was turning into a race to the bottom. Around the same time, Roger started podcasting as a hobby, mainly as an excuse to talk to people he admired like Seth Godin and Stefan Sagmeister. When he eventually connected with his co-founders, they realized there was a wide-open opportunity for brands to use podcasts in a smarter way. JAR Podcast Solutions was born. The idea wasn't just to launch shows, but to help brands understand their audiences and create the kind of binge-worthy audio content that builds trust over time. What Brands Really Want in a Podcast One of Roger's first steps was sending out message to ten different businesses on LinkedIn. The second response he received referred him to the head of marketing of Sage, a brand whose audience wanted to explore wellness beyond traditional medicine. A few days later they sat down to discuss what a podcast could look like for that brand and ended up creating Well Now, a show about taking control of your health through alternative approaches and powerful personal stories. The show took off, so much so that it briefly outranked Oprah in Apple's health and wellness category. The key wasn't just producing episodes, it was research. Roger's team uncovered what Sage's audience really wanted and built the podcast around those needs. This is true for every brand wanting to launch a podcast: stop creating content for yourself, and start with what your audience actually cares about. Consistency Beats Quick Wins Contrary to what many think, podcasting is not an overnight growth hack. Too many brands think they'll see results instantly. The reality is building an audience takes time. The good news is that, according to Roger, the podcast industry remains incredibly friendly and willing to collaborate, which is a great way reach new audiences. Other important steps to grow include pitching your show to big platforms like Apple Podcasts and getting them to feature it, as well as the actual merchandizing of the show. All of this, however, will amount to nothing without the most important element: consistency. If you want to stay consistent, do not compare yourself with the big players out there. This is the biggest enemy of consistency and will only lead to frustration. Don't expect to be the next Joe Rogan in year one or you'll end up disappointed and unmotivated to keep posting. Instead of focusing on vanity metrics like downloads, Roger recommends focusing on consumption. Without a doubt, creating a podcast might be the single most important things you can do to build your brand. If your listeners are spending two hours a month with the brand, that's two hours of intimate attention—something no other marketing channel can match. Why Audio Wins Over Video While many companies want both video and audio, audio tends to outperform. According to Roger, this happens because listening to a podcast is intimate. It's you in someone's ear while they drive, work out, or walk the dog. It's “me time,” not multitasking. Compare that to video, where distractions are constant and attention spans are short. Unless you're a celebrity like the Kelce brothers or Joe Rogan, most people aren't going to watch two talking heads for hours. They'll sample a short video clip, but they'll actually consume the full conversation in audio. The portability of podcasts makes them an executive's favorite medium, because you can take them anywhere, from the car to the gym to the airport lounge. In fact, new research shows that people will switch how they're watching throughout the day. They may start watching it on their TV and later switch to audio while they're at the gym. The Real Secret: Authenticity Over Perfection Beyond consistency, Roger emphasized that the best podcasts bring personality and vulnerability to the table. Listeners don't want a polished corporate message. They want the real you with flaws, mistakes, and all. Listeners often recall personal details Jason's mentioned on the show, like anecdotes about Aspen. That intimacy is what makes podcasts such a powerful trust-building tool. The trick is to stop trying to sound like someone else. Early on, stop trying to be the next Gary Vee and see how much better authenticity works with the audience. As long as you're being yourself and keep consistent with posting, you can become that reliable friend that is now part of their routine and consistently delivers value to them. Once they're loyal listeners who trust you, joining your community - or even buying from you - becomes a natural next step. The Weird Side of Podcasting Of course, every podcaster has their weird stories. For his part, Roger recalled recording with a guest who had to set up shop in a hotel closet, surrounded by pillows and blankets, just to dampen the echo. Not glamorous, but it worked. Jason has also recorded a podcast at a hotel room, when right after a speaking event he was approached by two attendees who said they inspired him to start their own podcast and would go buy the equipment right that moment and wanted him to be their first guest. They saw the opportunity and took it. This is the reality of podcasting: it's not about perfection, it's about connection. If you're waiting for the perfect studio setup or production conditions, you'll never start. Get scrappy, launch, and let the consistency carry you forward. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

This week, Jen confronts a metaphorical can that she's been kicking down the road for several months, and she and Pete noodle on where else these cans might show up in our lives.Specifically, in this episode Jen and Pete talk about:How might we name and tackle certain decisions or projects that we've been delaying?What effect does fear of other people's opinions have on our actions?Why might lessening the amount of cans you're kicking actually lead to more success?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.

Marketing visionary Seth Godin explains how the Internet got hijacked by an attention-stealing spam economy that keeps us in an endless loop of badly targeted marketing. Godin's anti-spam playbook: demand companies earn your attention with awesomeness, and break the digital slop loop that broke the Internet. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Foundr Podcast with Nathan Chan is where ambitious founders get real playbooks, not theory. Every week, Nathan sits down with the world's top entrepreneurs and operators to unpack how they built, scaled, and led category-defining companies. You'll hear candid stories, hard numbers, and step-by-step tactics you can use right away across product, marketing, hiring, funding, and leadership. Past guests include Mark Cuban, Seth Godin, Tim Ferriss, Barbara Corcoran, Daymond John, and more. If you want to find your product, launch faster, grow revenue, and lead with clarity, this show is for you. Follow now and start building with proven frameworks from the best in the game.

Chasing numbers can actually destroy what made your business great. In this episode, Dan and Ian unpack Goodhart's Law — the idea that once a measure becomes a target, it stops being useful — and how founders accidentally turn smart goals into bad incentives. Plus, you'll hear six ways to build healthier systems, lead better, and stop metrics from running your company off the rails. LINKS Share your thoughts about the podcast (takes 2 mins) (https://getperspective.ai/interview/tmba-feedback) This week's sponsor: SPP.co “Your billing, onboarding & projects in one client portal” (https://spp.co/) This week's sponsor: Smash Digital “Scale your organic traffic with future-proof strategies” (https://smashdigital.com/) Connect with 6-, 7- & 8-figure founders in person and online (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders and join us in NYC this December (https://dynamitecircle.com/dc-black) 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:01:16) The Hair-Dye Economy & Durable Businesses (00:03:38) The Problem with Metrics (00:07:44) Fix #1: Revisit Your Brand Promise (00:09:12) Fix #2: Determine a Countervailing Metric (00:12:17) Fix #3: Combine Input and Output Metrics (00:13:12) Fix #4: Refresh Metrics Every 90 Days (00:14:39) Fix #5: Pulse Discipline (00:16:05) Fix #6: The Leadership Lens (00:20:00) The Alt Business School (00:25:42) When a Job Post Becomes a Marketing Hack CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Wealth Without a 7-Figure Exit: 5 Steps (https://tropicalmba.com/episodes/wealth-without-7-figure-exit) How to Instantly Improve Your Lead Pipeline by 20-50% (https://tropicalmba.com/episodes/improve-your-lead-pipeline) Growth vs. Optimization — 90% of Growth Comes from 10% of Activities? (https://tropicalmba.com/episodes/growth-vs-optimization)

Pablos Holman is a hacker and inventor and the author of Deep Future: Creating Technology that Matters, the indispensable guide to deep tech. Previously, Pablos worked on spaceships at Blue Origin and helped build The Intellectual Ventures Lab to invent a wide variety of breakthroughs. Pablos also hosts the Deep Future Podcast and is managing partner at Deep Future.This episode is brought to you by:Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/timMaui Nui Venison​, delicious, nutrient-dense, and responsible red meat: https://mauinuivenison.com/lp/timAG1 all-in-one nutritional supplement: https://drinkag1.com/timTimestamps:00:00 Intro02:12 The hacker mindset33:05 Nuclear52:35 Autonomous ships58:48 Pragmatic optimism01:00:29 Risk tolerance01:04:50 Blue Origin01:11:59 Zero Effect philosophy01:34:43 China01:43:07 Taiwan01:45:04 AI01:50:42 Salsa02:08:44 Deep tech investing*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is a solo Q&A session where I answer a bunch of questions. We covered a ton of ground, from personal health protocols to professional frameworks and creative projects. This episode is brought to you by:Eight Sleep Pod Cover 5 sleeping solution for dynamic cooling and heating: EightSleep.com/Tim (use code TIM to get $350 off your very own Pod 5 Ultra.)Monarch Money track, budget, plan, and do more with your money: MonarchMoney.com/Tim (50% off your first year at monarchmoney.com with code TIM)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)Timestamps: [00:00:00] Start[00:06:00] Coyote retail distribution challenges and data gathering.[00:09:12] Elbow surgery recovery: sequencing, decongestion, Marc Pro device, peptides, BFR training.[00:16:14] California vs. Austin for builders, mechanical engineers, and tech startups.[00:19:06] Using AI for medical advice workflow (and cross-referencing with professionals).[00:23:51] Current supplement regimen and PAGG/AGG status.[00:31:54] California vs. Texas considerations for aspiring parents.[00:32:48] Saying "No" to good things for "Hell, yes" moments.[00:34:34] Philanthropy lessons learned since starting Saisei Foundation.[00:37:45] Something I've changed my mind about recently: intermittent fasting.[00:42:44] Precious items from childhood I still keep: D&D relics and marine biology books.[00:43:03] Bucket list hike: Glacier National Park.[00:43:42] How the catalytic chaos of publishing The 4-Hour Chef led to launching this podcast.[00:45:52] Bringing delight vs. sixth-gear, high-performance focus.[00:49:05] Thoughts on extended human fasting research from the Soviet era.[00:52:58] Most magical New Mexico experience: Mountain Cloud Zen Center meditation retreat.[00:53:22] Meta skills for the AI era: Hyper-adaptability and world-class learning.[00:54:01] The (real and ideal) future of CØCKPUNCH/Legends of Varlata.[00:59:47] Competitive chess training enhancement: glucose management, intermittent fasting, MCT oil.[01:06:31] Behind-the-scenes projects: Fusion, algae feed additives, meat alternatives.[01:08:32] Countries I wish I had visited earlier, and places I'd still like to see.[01:11:06] "Not yet" vs. "No" in early growth phases.[01:14:14] Post Coyote, do I have any future games in the works?[01:14:46] Over-ear vs. in-ear headphones for podcasting.[01:15:16] What's the uncrowded channel right now?[01:16:17] Recommendations for Dr. Mindy Pelz.[01:16:58] Robert Rodriguez and project juggling.[01:17:24] Fast neutron reactors and the Bugatti of ketones.[01:19:05] Extended family outings and Mahonk Mountain House.[01:20:31] NO BOOK meetup plans?[01:20:54] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.