Podcast appearances and mentions of Seth Godin

This week, Jen and Pete noodle on the notion of an ever-changing "who's it for", and the many different elements that go into thinking about your audience. (Hello, listeners!)Specifically, in this episode Jen and Pete talk about:Why might the audience and/or intended purpose of a project change over time?How can being in an audience encourage a beginner's mindset, in addition to a growth mindset?How might you think about the psychographics of your audience, as opposed to demographics?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this minisode, I talk about how we can shift negative self-talk by learning to "talk to our brains" with kindness and humor. I share a story I saw online about someone who named her brain "Becky" and tells it, “We're not doing this today,” when negativity creeps in. It reminded me how we can reset our thoughts at any time.I explore the idea that thoughts often aren't based in the present moment, unlike real experiences—like the feeling of snow and sun on your face. I also touch on the importance of speaking kindly to ourselves and introduce the 5-to-1 praise-to-criticism ratio as a way to reframe our inner dialogue.I share a story about my daughter struggling with snowboarding, her own negative self-talk surfacing, and how I had to meet her with empathy. That experience reminded me to focus on what really matters—and to return to what brings us joy. For me, that's horses. They connect me to my truth.I wrap up by reflecting on Seth Godin's book This is Strategy: Make Better Plans, and how, like city roads that stay the same while buildings change, our mental "roads" are deeply ingrained. But we have the power to reroute our thoughts and clear our inner traffic. It all comes back to connection—between people, through adventure, and by speaking our truth.✨ It's not too late! ✨ You can still join the Courageous Women Rise Summit and catch my powerful conversation with the incredible Donna McGowan. We dive deep into courage, resilience, and what it really means to rise as women in today's world.

In this Book Club episode, we discuss Seth Godin's This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It's a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneurship.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/294CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsGet your free training: Marketing 101 Video Training + Workbook.

Matthew Wayne Selznick Creates is my audio journal as an independent author, creator, and creative services provider. In this episode, the subject is changing mailing list service providers, and how the process revealed two personality / psychological traits of mine that might benefit from a closer look… This episode was recorded on April 13, 2025, in the mobile studio of MWS Media in and around Huntington Beach, California. Links and Topics Mentioned in This Episode Kit, formerly known as ConvertKit, a popular mailing list service provider. Kit founder Nathan Barry and his podcast. Sendy, self-hosted, pay-once mailing list software. Amazon’s Simple Email Service. Mautic, an open source, free, self-hosted mailing list and customer management system application. MailerLite, another popular mailing list service provider. Seth Godin’s “people like us…” essay. Join the Multiversalists community and get a bunch of perks and access while providing ongoing support for MWSC and my other creative endeavors, with my thanks. Support the show with a one-time donation, with my thanks! Thanks to the Patron Members of the Multiversalists Community Thank you to J.C. Hutchins, thank you to Jim Lewinson, thank you Amelia Bowen, thank you Ted Leonhardt, thank you to Charles Eugene Anderson, thank you to Scott Roche, thank you to Harold Johnson, thank you to David Mackler, and thank you to Sam Cherubin, who joined in the days between recording this episode and typing these words. ~ Did you listen to this and decide you like the cut of my jib? Are you interested in directly benefiting from my quarter century of online indie publishing experience? Click to learn more about my services for writers, authors, and other creators! Never miss an episode! Join the Multiversalists community of readers, writers, friends, and fans at the free level. You'll also get your choice of one of three of my e-books!  Or (and!), find this podcast anywhere you get your podcasts, or subscribe manually by copying https://www.mattselznick.com/feed/podcast/sonitotum into your favorite podcast app. This content is by Matthew Wayne Selznick and came from his website.

Season 4, Episode 1 “What is the thing you don't want to do that you know you'll be better for if you do?” In this Strong & Awake episode, Dane and Mitch strip away the myths of time scarcity and willpower to expose procrastination as a misguided fight-or-flight response. They reveal how a simple “3, 2, 1” countdown or one small action—one push‑up, one breath, one piece of macaroni—can shatter inertia. Learn to calibrate your body and mind, ban the “I don't have time” story, and build a daily practice around strength, awareness, and doing it all for love's sake. If you're ready to trade comfort for momentum and live purposefully awake, this conversation will point the way.Chapters:00:00 Introduction 01:28 Community Story (Avery S.): Macaroni Momentum 05:17 Embodied Procrastination Explained 12:09 The 3‑2‑1 Countdown 18:34 Negotiating Your Priorities 25:29 Building a Daily Practice 31:29 Community Invitation Mentions:Amygdala vs. Frontal Cortex – the tension between survival-driven fight-or-flight responses and higher-order executive function CrossFit warm-up – analog for immediate action through a clear “go” signal to bypass procrastination Mel Robbins' 5 Second Rule – using a countdown to break inertia and force action Seth Godin's writer's block debunking – reframing writing as uninterrupted thinking to overcome excuses Ryan Holiday's The Obstacle Is the Way – embracing obstacles as the path forward James Clear's habit rule from Atomic Habits – recommending minimal actions like “just put your shoes on” to build consistency Anchor Actions:3, 2, 1 Countdown – when you feel resistance, count down and take one tiny action to ignite momentum One-Minute Rule – commit to working on your most resisting task for just one minute to break paralysis Daily Trio Practice – each day, choose one action for strength, one to awaken, and one for love's sake to build a sustainable habit Join Us:Our Membership Community (MWOD) is where we embrace discomfort as a path to personal development. Remember, it's probably not for you... but if we're wrong about that, or if you want to find out for yourself, visit us at MWOD.io

Neste episódio do podcast Digital de Tudo, o Iago Ribeiro conversou com Marc Tawil, escritor e estrategista de comunicação, sobre como o futuro do trabalho está na valorização das habilidades humanas e na expertise em usar a tecnologia como uma aliada. Um relatório recente do Fórum Econômico Mundial aponta que mais de 40% das habilidades exigidas para os profissionais nos próximos anos vão mudar. Nesse contexto, cresce a demanda pelas chamadas real skills, ou seja, os profissionais precisarão desenvolver mais habilidades como autoconhecimento, excelência técnica e inteligência interpessoal. Marc explica o que são as real skills, termo cunhado por Seth Godin, escritor americano de marketing, habilidades verdadeiras, habilidades híbridas, que são uma mistura entre as hard e soft skills, e te auxiliam a ser um profissional e até uma pessoa mais completa. A habilidade de usar dados que a IA te dá, mas tomar decisões a partir dos seus conhecimentos e experiência prévia é que vai definir um bom profissional. O profissional do futuro vai ser aquele que conseguir equilibrar técnica e empatia, lógica e criatividade. Confira os detalhes dessa conversa no episódio. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we recap our Q1: what we shipped, distribution challenges, siloing engineering workstreams + a bunch of tangential topics.Download the Metacast podcast app for free:iOS: https://apps.apple.com/app/metacast/id6462012536Android: https://play.google.com/store/apps/details?id=app.metacast.podcast.playerSegments[00:00] Opening[02:09] New feature: Chapters[05:27] New feature: Following a.k.a. Podcast Inbox[06:17] Feedback from Grumpy Old Geeks[08:10] Ilya turning into full-time engineer[12:02] We don't vibe code![14:49] AI summaries in the web app[16:52] Full transcripts in the web app[18:39] Web is the innovation platform[19:45] Better sharing images[21:01] New blogging framework[24:08] Restarting marketing[26:05] The distribution challenge[27:13] Discoverability on App Store[28:34] The cold start problem[30:04] 1000 fans[30:56] Distractions in Q1[31:15] Spiking GCP costs[33:52] LLM bots update[34:28] Taxes[37:55] Siloing[39:20] Working in person again![40:11] What we're listening to[48:20] Where people can find usShow notesBlog postsMetacast: Q1 2025 RetrospectiveOur biggest struggle — distributionEpisode chapters now available in Metacast podcast appPodcast Inbox now available in Metacast podcast appLLM bots + Next.js image optimization = recipe for bankruptcy (post-mortem)DIY Delaware C-Corp taxes for a new startup with no funding, no payroll and no assetsPodcasts661: The Nightmare Before Overcast on Grumpy Old GeeksEverything Everywhere DailyDo trade deficits matter? on Planet MoneyJosh Waitzkin on The Joe Rogan Experience#792: Seth Godin on Playing the Right Game and Strategy as a SuperpowerBooksThe Art of Learning by Josh WaitzkinGet in touch

In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Katie specializes in “the design of getting people to change,” applying behavioral science and gamification to help communities and businesses drive measurable environmental action.She's the author of How to Save the World: How to Make Changing the World the Greatest Game We've Ever Played — a book Forbes named one of the top five for social entrepreneurs, and one that Seth Godin praised as “an urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better.”Katie is also the founder of Hello World Labs, a platform where she teaches green leaders how to use data, creativity, and game mechanics to boost climate engagement. Most recently, she launched Earth Doctors, a project aimed at empowering kids to become the next generation of planet healers.In this conversation, we explore:Why traditional sustainability messaging often falls flatWhat it means to design for action using behavioral science and systems thinkingHow climate action can be transformed into a compelling, data-driven experienceAnd what marketers, creatives, and purpose-driven brands can learn from the world of gamesIf you care about people, purpose, or the planet — this episode will reframe how you think about impact.Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Campfire Consulting Website

Rich Barton is the co-founder and co-executive chairman of Zillow, a company transforming how people buy, sell, rent, and finance homes. Before Zillow, Rich founded Expedia within Microsoft in 1994 and successfully spun the company off as a public company in 1999. He served as president, CEO, and board director of Expedia and later co-founded and served as non-executive chairman of Glassdoor.Sponsors:Ramp easy-to-use corporate cards, bill payments, accounting, and more: https://ramp.com/tim (Get $250 when you join Ramp)Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Just Get A Real Job, Jamie is joined by David McIntosh Jr. — host of Origin Stories (formerly The Development by David Podcast).

Marie Forleo talks to the legendary Seth Godin about handling failure in life, overcoming writer's block, self-doubt and starting something that matters right here and now. You'll learn why you should stop waiting for the right moment, why Seth doesn't believe in your ‘calling', and so much more. We rarely look back on our lives and say “I'm disappointed that I made my art.”  Thanks for listening! New episodes drop every Tuesday. Make sure you hit the follow button to get notified.

This week, Pete brings a dilemma to Jen, that he is feeling oversaturated in terms of leadership content, and together, they work to find solutions. (And some of them may surprise you!)Specifically, in this episode Jen and Pete talk about:What does it mean to feel oversaturated, and what might cause that feeling?Why is it important to learn empathy through many different pathways?Why might we need to shift our learning to a more broad scope, as opposed to a narrow concentration?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3561: Roger Lawson challenges the destructive habit of comparing ourselves to others and highlights how it saps our joy, progress, and peace of mind. Through personal stories and sharp insights, he urges us to redefine success on our own terms and embrace the unique journey we're on, without needing to outpace anyone else. Read along with the original article(s) here: https://roglawfitness.com/stop-trying-to-keep-up-with-the-joneses/ Quotes to ponder: "Comparison robs us of the joy and satisfaction that come from walking our own path." "Stop looking sideways. The real game is happening in front of you, not beside you." "You're not behind. You're not late. You're not missing out." Episode references: The Dip by Seth Godin: https://www.sethgodin.com/the-dip Atomic Habits by James Clear: https://jamesclear.com/atomic-habits Essentialism by Greg McKeown: https://gregmckeown.com/books/essentialism Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3561: Roger Lawson challenges the destructive habit of comparing ourselves to others and highlights how it saps our joy, progress, and peace of mind. Through personal stories and sharp insights, he urges us to redefine success on our own terms and embrace the unique journey we're on, without needing to outpace anyone else. Read along with the original article(s) here: https://roglawfitness.com/stop-trying-to-keep-up-with-the-joneses/ Quotes to ponder: "Comparison robs us of the joy and satisfaction that come from walking our own path." "Stop looking sideways. The real game is happening in front of you, not beside you." "You're not behind. You're not late. You're not missing out." Episode references: The Dip by Seth Godin: https://www.sethgodin.com/the-dip Atomic Habits by James Clear: https://jamesclear.com/atomic-habits Essentialism by Greg McKeown: https://gregmckeown.com/books/essentialism Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3561: Roger Lawson challenges the destructive habit of comparing ourselves to others and highlights how it saps our joy, progress, and peace of mind. Through personal stories and sharp insights, he urges us to redefine success on our own terms and embrace the unique journey we're on, without needing to outpace anyone else. Read along with the original article(s) here: https://roglawfitness.com/stop-trying-to-keep-up-with-the-joneses/ Quotes to ponder: "Comparison robs us of the joy and satisfaction that come from walking our own path." "Stop looking sideways. The real game is happening in front of you, not beside you." "You're not behind. You're not late. You're not missing out." Episode references: The Dip by Seth Godin: https://www.sethgodin.com/the-dip Atomic Habits by James Clear: https://jamesclear.com/atomic-habits Essentialism by Greg McKeown: https://gregmckeown.com/books/essentialism Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've just graduated or are still in school to become a health coach, this episode is for you. In this solo episode, we walk through exactly what we wish we had known when we were starting out—what actually works, what doesn't, and how to avoid spinning in overwhelm. From choosing a niche to sending your first follow-up emails, we're giving you the foundational steps to get your business up and running with confidence. We cover the early mindset struggles, how to do market research that shapes your offers, and how to start showing up online (even without a finished website). This isn't about perfection—it's about momentum, clarity, and knowing where to put your focus so you can serve the people who are already looking for you. Key Takeaways Why niching down is more important than ever—and how to do it right The biggest mistake Rachel made in her first two years of business How to structure a nurture email sequence that converts your freebie leads into clients The value of follow-up emails (and what each one should say) Tips for building a simple, effective website that speaks to your ideal client How to conduct market research calls that shape your offers and content Why you need to think about your value ladder—even if you're just getting started The difference between “features” and “benefits” in your messaging How to show up consistently online and offline without burning out Resources Mentioned Join our Free Facebook Group to connect with like-minded health coaches: https://bit.ly/Healthcoaches Apply for a Strategy Call to explore the Healthy Hustle Mastermind: https://rachelafeldman.as.me/healthyhustleapplication Learn More about the Healthy Hustle Mastermind: https://yourhealthcoachbiz.com/healthy-hustle-mastermind/ Tools for automation: Practice Better, Acuity, Voxer Recommended reading: Books by Seth Godin and Ryan Deiss This episode is your go-to if you've been spinning your wheels wondering what to do next—or how to finally get your first (or next) clients.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Seth Godin, Marketing Legend, breaks down how to create work that matters in a world full of noise by revealing an elegant strategy built on the core principles of time, games, empathy, and systems. Learn why focusing on these essential components simplifies complex challenges and drives breakthrough innovation, transforming latent potential into lasting success by aligning your strategy with genuine customer needs.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/kikPcKaYnj4 Apple: https://podcasts.apple.com/us/podcast/seth-godin-best-selling-author-how-to-make-better-plans/id1484783544 Spotify: https://open.spotify.com/episode/4STbvlKdxLLEDE0HNHj5aU ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Borrowing a framework from Claire Hughes Johnson, Pete and Jen toss around the differences between being a victim and a player (and noodle on the words within the phrase itself, of course).Specifically, in this episode Jen and Pete talk about:How might we take more ownership of our work and our responsibilities?Why is it important to think about your team, when working towards a collective goal?How might we keep ourselves accountable, and find self-empowerment?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.In this episode we discuss:How everything changesOne HELL of a medical storyZero moment of truth (ZMOT) and convincing people to buy onlineHow long people take to decide to buy somethingUsing data to tell stories at conferencesMarketers being bad at researchRed and green flags for clientsWhy chaotic brands can still grow (with good lighting)Devora RogersConsultative insights and strategy has been Devora's passion for more than a decade. She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Google, Gatorade, Nespresso, Snapchat, and Audacy, among others. She is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 timesFind Devora on LinkedIn.Strategy Masterclass with Seth GodinI'm doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you'll be able to grab a ticket for £225 instead of the full rate of £265.You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.Strategy Sessions Host - Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released. If you enjoyed the show, please give it a 5* rating.

It's not just about weight loss. It's about becoming mentally stronger. That requires you to ride out all the ups and downs (let's be real, the downs) along the way. So instead of saying screw it at 3pm and having the blueberry muffin, you're mentally capable of handling that moment without it. Those moments add up over the weeks and months and make your desired weight inevitable. In this episode you'll learn:How to dramatically shift how you handle tough moments by understanding the concept “The Dip”2 Reasons you'll quit and how to avoid them4 Mindset shifts you need to make your desired weight inevitable. The full transcript Instagram: @mindful_shape Free Self Coaching Resources Interested in getting coached by me? Go to my website mindfulshape.com

Wes Kao is an entrepreneur, coach, and advisor. She co-founded the live learning platform Maven, backed by First Round and a16z. Before Maven, Wes co-created the altMBA with best-selling author Seth Godin. Today, Wes teaches a popular course on executive communication and influence. Through her course and one-on-one coaching, she's helped thousands of operators, founders, and product leaders master the art of influence through clear, compelling communication. Known for her surgical writing style and no-BS frameworks, Wes returns to the pod to deliver a tactical master class on becoming a sharper, more persuasive communicator—at work, in meetings, and across your career.What you'll learn:1. The #1 communication mistake leaders make—and Wes's proven fix to instantly gain buy-in2. Wes's MOO (Most Obvious Objection) framework to consistently anticipate and overcome pushback in meetings3. How to master concise communication—including Wes's tactical approach for brevity without losing meaning4. The art of executive presence: actionable strategies for conveying confidence and clarity, even under pressure5. The “sales, then logistics” framework—and why your ideas keep getting ignored without it6. The power of “signposting”—and why executives skim your docs without it7. Exactly how to give feedback that works—Wes's “strategy, not self-expression” principle to drive behavior change without friction8. Practical ways to instantly improve your writing, emails, and Slack messages—simple techniques Wes teaches executives9. Managing up like a pro: Wes's clear, practical advice on earning trust, building credibility, and aligning with senior leaders10. Career accelerators: specific habits and tactics from Wes for growing your influence, advancing your career, and standing out11. Real-world communication examples—Wes breaks down real scenarios she's solved, providing step-by-step solutions you can copy today—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Vanta—Automate compliance. Simplify security• Coda—The all-in-one collaborative workspace—Where to find Wes Kao:• LinkedIn: https://www.linkedin.com/in/weskao/• Website: https://www.weskao.com/• Maven course: https://maven.com/wes-kao/executive-communication-influence—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Wes Kao(05:34) Working with Wes(06:58) The importance of communication(10:44) Sales before logistics(18:20) Being concise(24:31) Books to help you become a better writer(27:30) Signposting and formatting(32:05) How to develop and practice your communication skills(40:41) Slack communication(42:23) Confidence in communication(50:17) The MOO framework(54:00) Staying calm in high-stakes conversations(57:36) Which tactic to start with(58:53) Effective tactics for managing up(01:04:53) Giving constructive feedback: strategy, not self-expression(01:09:39) Delegating effectively while maintaining high standards(01:16:36) The swipe file: collecting inspiration for better communication(01:19:59) Leveraging AI for better communication(01:22:01) Lightning round—Referenced:• Persuasive communication and managing up | Wes Kao (Maven, Seth Godin, Section4): https://www.lennysnewsletter.com/p/persuasive-communication-wes-kao• Making Meta | Andrew ‘Boz' Bosworth (CTO): https://www.lennysnewsletter.com/p/making-meta-andrew-boz-bosworth-cto• Communication is the job: https://boz.com/articles/communication-is-the-job• Maven: https://maven.com/• Sales, not logistics: https://newsletter.weskao.com/p/sales-not-logistics• How to be more concise: https://newsletter.weskao.com/p/how-to-be-concise• Signposting: How to reduce cognitive load for your reader: https://newsletter.weskao.com/p/sign-posting-how-to-reduce-cognitive• Airbnb's Vlad Loktev on embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” (Partner at Index Ventures, Airbnb GM/VP Product): https://www.lennysnewsletter.com/p/impact-impact-impact-vlad-loktev• Tone and words: Use accurate language: https://newsletter.weskao.com/p/tone-and-words-use-accurate-language• Quote by Joan Didion: https://www.goodreads.com/quotes/264509-i-don-t-know-what-i-think-until-i-write-it• Strategy, not self-expression: How to decide what to say when giving feedback: https://newsletter.weskao.com/p/strategy-not-self-expression• Tobi Lütke's leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook• The CEDAF framework: Delegating gets easier when you get better at explaining your ideas: https://newsletter.weskao.com/p/delegating-and-explaining• Swipe file: https://en.wikipedia.org/wiki/Swipe_file• Apple Notes: https://apps.apple.com/us/app/notes/id1110145109• Claude: https://claude.ai/new• ChatGPT: https://chatgpt.com/• Arianna Huffington's phone bed charging station (Oak): https://www.amazon.com/Arianna-Huffingtons-Phone-Charging-Station/dp/B079C5DBF4?th=1• The Harlan Coben Collection on Netflix: https://www.netflix.com/browse/genre/81180221• Oral-B Pro 1000 rechargeable electric toothbrush: https://www.amazon.com/dp/B003UKM9CO/• The Best Electric Toothbrush: https://www.nytimes.com/wirecutter/reviews/best-electric-toothbrush/• Glengarry Glen Ross on Prime Video: https://www.amazon.com/Glengarry-Glen-Ross-James-Foley/dp/B002NN5F7A• 1,000,000: https://www.lennysnewsletter.com/p/1000000—Recommended books:• On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/• Stein on Writing: A Master Editor of Some of the Most Successful Writers of Our Century Shares His Craft Techniques and Strategies: https://www.amazon.com/Stein-Writing-Successful-Techniques-Strategies/dp/0312254210/• On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375• Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413/• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884• Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long: https://www.amazon.com/Your-Brain-Work-Revised-Updated/dp/0063003155/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Seth Godin has published over 20 bestselling books that have been translated into nearly 40 languages. He's the founder of the altMBA and The Akimbo Workshops, which have been taken by more than 60,000 people. He hosts a podcast, also called Akimbo, and has 5 TED Talks. Seth joins Google to talk about his book, “The Song of Significance: A New Manifesto for Teams.” The book contemplates all things work: why it is the way it is, why it's gotten so bad, and what all of us–especially leaders–can do to make it better. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.  

Hello to you longtime storytelling galpal Michelle in Victoria, BC, Canada! Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Story Prompt Friday and your host, Diane Wyzga.The other day Michelle alerted me to a post in Seth's Blog, a long, long, long-running publication by Seth Godin, author and strategist. A protest or a project?Protests let off steam. They organize people who might not show up by creating a moment in time where there's enough opportunity and social pressure that they participate.A protest sends a message.But almost every time, the very things that made a protest appealing mean that it fails to change much. That's because protests are momentary, temporary and urgent. The status quo is good at surviving protests. That's why it's still the status quo.The alternative is a project. A project begins with a protest that ends with, “we'll be back tomorrow, and we're bringing our friends.”A project is impatiently persistent. It plays a longer game, one that can outlast the status quo.A project identifies the system and brings a systematic approach to changing that system.Projects can seem boring when seen with a stopwatch, but they're powerful when measured with a calendar.Story Prompt: What happens next when the protest is over and you come back with your friends to unbalance the status quo? Write that story! You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Services, arrange a no-obligation discovery chat, and Opt In to stay current with me as "Wyzga on Words" on Substack.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved. 

Peter's back from Boston, Pascal's gearing up for a new China tour, and Steven shares inspiration from Seth Godin. In this episode, we talk about the real stories behind AI, why Mi Xue is the BYD of fast food, and what happens when Microsoft and OpenAI hit turbulence.  

This week, Jen and Pete thrash about the mystery of their empty can of episodes, and noodle on habits, rules, and constraints.Specifically, in this episode Jen and Pete talk about:Why are streaks important, when sustaining a habit or practice?How might we reduce the scope of our habits, when necessary, in order to maintain them?Why is recording this podcast an important habit for both Jen and Pete?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1640: Margo Aaron explores the quiet moments of crisis that entrepreneurs face when the dream starts to feel like a burden. She challenges the glorified narrative of persistence by encouraging us to recognize when stepping away isn't failure but a sign of growth, maturity, and alignment with who we've become. Read along with the original article(s) here: https://www.thatseemsimportant.com/entrepreneurship/when-youre-ready-throw-towel/ Quotes to ponder: "Maybe you're not a quitter. Maybe you're just ready to be done." "Letting go of who you were to become who you are takes guts." "The next phase isn't necessarily better or worse. It's just different." Episode references: The War of Art by Steven Pressfield: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026 The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

En este segundo episodio de La Gran Victoria, profundizo en uno de los retos más importantes de la vida consciente: saber distinguir lo esencial de lo accesorio.Me acompaña Aitor Contreras, casi hermano, compañero de batalla y uno de los estrategas de marketing digital y performance más brillantes que he conocido. Juntos hemos recorrido un sinfín de proyectos, aventuras y aprendizajes. Y hoy, él me plantea dos preguntas que son clave para cualquier persona que busca vivir con intención y claridad: ¿Cómo decides qué hacer y qué no hacer durante el día? Una conversación sobre foco, sabiduría práctica, decisiones conscientes y la esencia de la Ultraproductividad.¿Cómo cuentas al mundo lo que haces? Un viaje hacia la propuesta única de valor, el poder del relato personal y la autenticidad como marca.Este episodio trata sobre encontrar esa pequeña gran diferencia que lo cambia todo. En tu día, en tu vida, en tu historia.Si tienes alguna pregunta, matiz o cuestión en la que profundizar, hazlo en los comentarios y responderé.Únete a La Gran Victoria de cada día.Recursos y notas del podcast:⁠Quién es Aitor Contreras⁠ - LinkedIn.⁠Reciente sobre La Gran Victoria⁠ - última entrevista en podcast Inevitable.⁠Sobre el Método Ultraproductividad⁠.Entrevista a Seth Godin.Forma parte de la Liga del 1% y recibe chispazos, sacudidas, experimentos, viajes, expediciones e invitaciones exclusivas.Podcast #266 Disrupt Everything - La Súper Liga del 1% | La Gran Victoria - Episodio 2.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this week's episode, Jen and Pete ask the question: What if you treated yourself the way you treat others?Specifically, in this episode Jen and Pete talk about:What is the golden rule?Why might we be more generous or empathetic towards others, and not ourselves?How might we take ourselves a little less seriously?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Turns out strategy isn't just for business, it's for life. And that's what we're diving into with an old friend today, Seth Godin. Seth is an author, entrepreneur, and teacher who has spent decades helping people find clarity and take purposeful action. In his latest book This Is Strategy: Make Better Plans, Seth challenges us to abandon outdated systems and instant gratification in favor of smart, purposeful choices that shape a better tomorrow. Seth Godin is renowned for his pioneering work in marketing, leadership, and changing the status quo. He has written 21 bestsellers, including classics like “The Dip,” “Linchpin,” and “Tribes.” Seth has also founded several groundbreaking companies and inspired millions through his teachings on everything from effective promotion to the spread of world-changing ideas. Photo credit: Darius Bashar and Archangel Guest: Seth Godin, author of This Is Strategy: Make Better Plans Website | Instagram | Akimbo: A Podcast from Seth Godin Host: Jonathan Fields, creator of Good Life Project podcast and the Sparketype® Assessment, More on Sparketypes:  Discover Your Sparketype | The Book | The Website Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training.  Differentiate yourself as a certified professional with a powerful command of the Sparketype® body of knowledge, professional-level tools, processes, engagement formats, and strategies, while equipping yourself to guide individuals, groups and teams through change with confidence and clarity. Learn more & apply to the Certified Sparketype ® Advisor Training and Certification today. Presented by LinkedIn.

Lightning Round: Top 10 Ways AI Can Make You More Human Question: Marina in Silicon Valley asks, “I work software sales and it is competitive—crazy competitive. It is so hard just to get a meeting with a customer. I need to stand out from my competition, but am struggling to figure out how.” Book: Purple Cow by Seth Godin  

This is a special inbetweenisode, which serves as a recap of the episodes from last month. It features a short clip from each conversation in one place so you can easily jump around to get a feel for the episode and guest.Based on your feedback, this format has been tweaked and improved since the first recap episode. For instance, listeners suggested that the bios for each guest can slow the momentum, so we moved all the bios to the end. See it as a teaser. Something to whet your appetite. If you like what you hear, you can of course find the full episodes at tim.blog/podcast. Please enjoy! This episode is brought to you by 5-Bullet Friday, my very own email newsletter.Timestamps:Brandon Sanderson: 03:24Seth Godin: 12:08L.A. Paul: 21:08Dr. Keith Baar: 31:53Full episode titles:#794: Brandon Sanderson on Building a Fiction Empire, Creating $40M+ Kickstarter Campaigns, Unbreakable Habits, The Art of World-Building, and The Science of Magic Systems #792: Seth Godin on Playing the Right Game and Strategy as a Superpower#796: L.A. Paul — On Becoming a Vampire, Whether or Not to Have Kids, Getting Incredible Mentorship for $250, Transformative Experiences, and More#797: Dr. Keith Baar, UC Davis — Simple Exercises That Can Repair Tendons (Tennis Elbow, etc.), Collagen Fact vs. Fiction, Isometrics vs. Eccentrics, JAK Inhibitors, Growth Hormone vs. IGF-1, The Anti-RICE Protocol, and How to Use Load as an Anti-InflammatorySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWe're trying something new on the podcast - a new series called Meme Nuggets, solo episodes discussing a particular meme. They'll be sprinkled throughout the podcast along with more amazing guest interviews! Meme Nugget #1: "Art is what we call... the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human. Art is not in the... eye of the beholder. It's in the soul of the artist." - Seth Godin

OUR FAMILY MUSIC ACADEMY:Affordable and effective online weekly music lessons designed for families. https://www.voetbergmusicacademy.comUse coupon code: PODCASTVMA for 10% off each month-Homeschool Course: The First Three Years Laying a foundation of joy, confidence, and a love of learning from the start.https://www.nowthatwereafamily.com/homeschool For 15% off the course, use discount code: YTHOMESCHOOL-Mentioned during podcast: - “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)” by Seth Godin - https://amzn.to/3DshzFT

Dans cet épisode, je vous partage une réflexion qui m'habite depuis longtemps : notre relation complexe au doute en leadership. Je partage avec vous un article que j'ai écrit sur ce paradoxe troublant - alors que les leaders les plus solides, les plus fédérateurs et "efficaces" que j'ai rencontrés sont ceux qui acceptent de dire 'je ne sais pas', notre culture d'entreprise continue de stigmatiser le doute comme une faiblesse. Ensemble, explorons comment transformer notre regard sur cette émotion universelle, et comment cultiver un doute constructif qui, loin de nous paralyser, peut devenir la source même de notre force, de notre créativité, de notre authenticité. Une invitation à repenser profondément ce que signifie vraiment avoir confiance en soi.Comme toujours, vos retours, compléments, désaccords, témoignages, m'intéressent énormément :sandra@conscious-cultures.comhttps://www.linkedin.com/in/sandra-fillaudeau-23947ba/Bonne écoute mes équilibristes !Sandra Quelques liens :L'article en question : https://www.welcometothejungle.com/fr/articles/leadership-confiance-douteL'interview de Céline Lazorthes à laquelle je fais référence au début de l'article : https://www.youtube.com/watch?v=37a16xluXng Le texte de Seth Godin auquel je fais référence à la fin de l'article : https://seths.blog/2017/10/imposter-syndrome/ ****************************************************************************************Numéros d'Equilibristes est la lettre que j'envoie 2 fois par mois - c'est là que je partage ressources, observations et analyses, dont le point de départ est souvent le quotidien ou mon travail avec mes clients. C'est là aussi que j'annonce en avant-première tous les événements et opportunités de travailler ensemble. Vous pouvez vous abonner ici.Pour découvrir comment travailler ensemble, rendez-vous sur www.conscious-cultures.comPour écouter tous les épisodes, rendez-vous sur www.lesequilibristes.comConnectons-nous sur les réseaux : https://www.linkedin.com/in/sandra-fillaudeau-23947ba/ et https://www.instagram.com/les_equilibristes_podcast/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

This week, Jen and Pete noodle on what the hidden meaning might be behind different ways of approaching the seemingly simple task of a mic check.Specifically, in this episode Jen and Pete talk about:What kind of a mic checker is Jen? And Pete?How might we better prepare ourselves for foreseeable surprises?What are some new frames of thinking about the importance of context, and the importance of being concise?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this special episode, I sit down with John Lee Dumas, the founder and host of Entrepreneurs On Fire. John is a true pioneer in the podcasting space, having created the very first daily podcast for entrepreneurs. He's also known for his radical transparency, publishing his financials every single month for years. Today, we're diving into the power of niching down, becoming the number one solution to a real problem, and how AI is changing the game for podcasting and marketing, especially for entrepreneurs scaling their businesses.Guest Introduction:John Lee Dumas is the host of Entrepreneurs On Fire, an award-winning daily podcast with over 3,800 episodes and 150 million downloads. He's had the privilege of interviewing top entrepreneurs like Tony Robbins, Barbara Corcoran, and Seth Godin. John is also the author of The Common Path to Uncommon Success, a practical guide to achieving financial freedom. Over the years, John has built a multi-million-dollar business, and he continues to inspire entrepreneurs to discover and own their niche. Recently, he launched a YouTube show called MicroStrategy Today, which dives deep into the influence of a single company on the Bitcoin space.The Riches Are in the Niches - Key Takeaways:The Power of Consistency:John explains how his commitment to daily podcasting has helped him dominate the space and become the go-to resource for entrepreneurs. Consistency is key—by committing to daily content, you build trust, visibility, and authority faster than any other method. If you're looking to scale your business, consistency in your content and engagement is a powerful tool.Niching Down is the Key to Success:Success comes from narrowing your focus and becoming the best at solving a specific problem. Instead of targeting broad, saturated markets, focus on a micro-niche where competition is low, and your expertise can shine. John's own journey with Entrepreneurs On Fire was an example of how being the first to do something with a focused niche can set you apart from the competition. For business owners, defining your niche and offering transformative solutions is crucial to attracting your ideal clients.Engage Your Audience Early & Often:One of the most important strategies John shares is engaging with your audience from the start. By asking questions like:“How did you find my show?”“What do you like about it?”“What don't you like?”“What's your biggest struggle right now?”These questions help you refine your content and build products or services that directly meet your audience's needs. As an entrepreneur, this engagement can be the foundation for creating tailored offerings that resonate deeply with your clients.Transparency Builds Trust:John has published his financial reports every single month for over 12 years, allowing his audience to see the real, behind-the-scenes of entrepreneurship. His commitment to transparency helps him build credibility and trust, something all entrepreneurs can learn from.AI is Changing the Podcasting Landscape:John acknowledges the rapid rise of AI and advises entrepreneurs to stay adaptable. The people who try to stay stagnant and avoid change will be left behind. John himself is taking an AI course to ensure he stays ahead of the curve and continues learning as technology evolves. For those scaling their businesses, embracing AI and other emerging technologies will be essential in maintaining a competitive edge.Key Quotes:“Become the number one solution to a real problem in this world.”“Cast a tiny net, maybe even just a hook, and dominate the niche.”“The people that are going to lose are the people that are trying to stay status quo.”“If you create something that solves a real problem, your audience is...

Nicky Billou is The World's Greatest Podcast Guest, having appeared on 600+ shows, delivering powerful, passionate, and actionable insights every time. A #1 International Bestselling Author and two-time New York Times bestselling writer, Nicky has penned Finish Line Thinking™, The Thought Leader's Journey, and The Power of Connecting. As a highly sought-after corporate speaker, he has inspired top brands like RBC, Lululemon, and Royal LePage, while also advising Canada's most dynamic entrepreneurs. He is the founder of eCircle Academy, where he helps coaches, consultants, realtors, and service-based entrepreneurs establish authority in their fields. As the host of the #1 Thought Leadership podcast, The Thought Leader Revolution, Nicky has interviewed 500+ global icons, including Chris Hadfield, Barbara Corcoran, John Maxwell, Seth Godin, and Jack Canfield, cementing his place as a leader in the world of business influence and thought leadership. In our podcast, Nicky reveals why real estate agents should never use the word "transaction" and the game-changing shift that will make clients see you as a trusted advisor, not just another agent. He also shares how to make real money by being a guest on podcasts, turning interviews into powerful lead-generation tools. Plus, Nicky spills the secret to becoming a magnetic podcast guest, so you can attract more clients, build business relationships, and grow your business with ease! You Can Find Nicky@: Get Nicky's Book: https://a.co/d/21bgKsa Get Booked Workshop: https://ecircleacademy.mykajabi.com/getbooked Meet Nicky: https://www.ecircleacademy.com/appointment

I'm so excited to share this special short episode recap with a powerful message. I'm publishing this curation to help you make the most of your time. The episode features segments from the episode 096 featuring and interview with Michael Bungay Stanier. https://richie.libsyn.com/michael-bungay-stanier-how-to-begin ====== Michael Bungay Stanier teaches you HOW TO BEGIN. Discover the art of doing wwork that's thrilling, important, and daunting. Richie and Michael have an entertaining conversation that weaves you through powerful stories, laughs, tears and aha moments to help you gather your forces, be audacious, and make things better. As Michael says, "We unlock our greatness by working on hard things. I know the status quo would LOVE you to keep hiding your light, playing it safe, staying small. But that's a life half-lived. We all lose when that happens. And you can be a force for change in this world." Michael Bungay Stanier distills big, complex ideas into practical, accessible knowledge for everyday people that helps them be a force for good. His books have sold over a million copies, with The Coaching Habit topping the Wall Street Journal bestseller list. MBS has been featured on the blogs and social media platforms of thought leaders including Seth Godin, Tim Ferriss, and Brené Brown, and has appeared on ABC, BBC, CBC, Ted.com, and innumerable podcasts―as well as in notable publications including the Harvard Business Review, Forbes, Inc., and Fast Company. MBS is the founder of Box of Crayons, a learning and development company, that helps organizations move from advice-driven action to curiosity-led transformation. They have trained more than half a million people for clients including Microsoft, Salesforce, TELUS and Gucci. A former Rhodes Scholar, MBS is an Australian who now lives in Toronto, Canada. You can join others committed to being a force for change at MBS.works Go to https://www.mbs.works/ to buy a copy of HOW TO LEARN. To create your own "on-mission" experience in life, leadership, coaching, entrepreneurship and small business, go to: www.richienorton.com/76daychallenge Want to continue the conversation? Join us! RICHIE NORTON SHOW COMMUNITY: https://www.facebook.com/groups/richiepodcast RICHIE NORTON SOCIAL: INSTAGRAM: https://www.instagram.com/richie_norton LINKEDIN: http://www.linkedin.com/in/richardnorton FB: https://www.facebook.com/richienorton TWITTER: http://www.twitter.com/richienorton

Inspired by her teammates, Jen shares with Pete many of the lessons she has learned from the combination of group fitness training and community building.Specifically, in this episode Jen and Pete talk about:What are some tools and strategies to building a strong, spirited, and supportive team?How might you identify your teammate's strengths, and then amplify them?Why is it important to introduce more than just the topic of work, to a work environment?Where might we find more play in our day-to-day lives?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Welcome to Episode 5631 of the MorningCoach® podcast, where your dynamic host, JB Glossinger, tackles the age-old debate: should you channel your energy into amplifying your strengths or should you take the time to bolster your weaknesses? In this engaging episode, JB unpacks the nuances of both strategies and introduces the idea of using the 80/20 rule to wisely balance your personal and professional development efforts. Spend 80% of your effort enhancing and mastering your strengths, those areas where you naturally shine and already see a return on investment, and allocate the other 20% to address critical weaknesses that might be hindering your progress or holding you back from achieving your full potential. Throughout the episode, JB shares insightful stories, including his personal narrative about discovering his natural talent in running and the discipline required to build on it effectively. He emphasizes the importance of recognizing what you're inherently good at while also making sure that any significant weaknesses, like poor communication in a business setting, are managed. This week is filled with enriching content, as JB plans to cover a variety of topics, from the concept of knowing when to walk away, inspired by Seth Godin's "The Dip," to igniting your internal fire and maintaining it even on challenging days. Listeners are invited to actively participate and share their thoughts on strengths and weaknesses in the Morning Coach community, a space designed for support, motivation, and growth. By fostering interaction and accountability, JB encourages everyone to utilize the new and improved community site for meetups and discussions. With insightful tips on prioritization, building strong networks, and leveraging others' strengths to complement your weaknesses, this episode is a must for anyone eager to enhance their life strategy. Tune in for an energizing session that's sure to set the tone for a week of growth, productivity, and self-discovery. Join us as we unravel these themes and more, all aimed at helping you achieve a balanced and successful journey!

Request A Customized Workshop For Your Company In this episode of Negotiate Anything, host Kwame Christian sits down with the legendary Seth Godin to delve into the art of creative conversations and negotiation. Together, they explore the complexities of enrolling others into creative marketing strategies and how to manage difficult conversations effectively. Seth shares insightful anecdotes from his career, highlighting the importance of creating the right conditions for dialogue and the strategic use of tension in negotiation. Listeners will gain a deeper understanding of the psychology behind negotiation, focusing on status, affiliation, and maintaining consistency. What will be covered: The concept of enrollment and its role in successful creative conversations. The strategic use of tension and status in negotiations. Seth Godin's personal experiences and anecdotes that illustrate effective negotiation techniques. Connect with Seth Godin sethgodin.com Akimbo: A Podcast from Seth Godin Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

For this episode, I'm doing something a bit different. I'm featuring five chapters from the audiobook Fierce Intimacy by Terry Real. What you will hear in this episode will help you identify both your and your partner's losing strategies in relationships, and help you move from disharmony to repair. Terry is the creator of Relational Life Therapy, or RLT, which underpins all his books, courses, and teachings and equips people with the powerful relational skills they need to make love work. He is also the author of five books, including the New York Times bestseller Us: Getting Past You and Me to Build a More Loving Relationship. And if you'd like an extra dose of calm, I recommend checking out Henry Shukman, a past podcast guest and one of only a few dozen masters in the world authorized to teach Sanbo Zen. Henry's app, The Way, has changed my life. I've been using it daily, often twice a day, and it's lowered my anxiety more than I thought possible. For 30 free sessions, just visit thewayapp.com/tim. No credit card required.Excerpted from Fierce Intimacy: Standing Up to One Another with LOVE by Terry Real (Sounds True, 2018.). Used with permission.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Plus, stop stealing dreams.Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button. Hosted on Acast. See acast.com/privacy for more information.

Dr. Keith Baar is a Professor at the University of California, Davis in the Department of Physiology and Membrane Biology. During his Ph.D. studies, his research revealed that mechanical strain on muscle fibers activates the mammalian target of rapamycin (mTOR) signaling pathway, a crucial regulator of muscular hypertrophy. Subsequently, he studied the molecular dynamics of skeletal muscle adaptation to endurance training under the guidance of Dr. John Holloszy, a legend in the field of exercise physiology, considered the father of modern exercise biochemistry. Building on all of this experience, he conducted research into tendon health and the potential for engineering ligaments, which could have implications for treatment and recovery from injuries.Sponsors:Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business: https://shopify.com/tim (one-dollar-per-month trial period)*Links to everything discussed: https://tim.blog/2025/02/26/dr-keith-baar/Timestamps:[00:00:00] Start [00:07:12] How I discovered Keith's work through a tweet about tennis elbow and rock climbing.[00:07:54] Emil Abrahamsson's hangboard training protocol.[00:09:20] The fundamental principles of strength training and connective tissue adaptation.[00:10:36] mTOR complex 1 and its role in muscle growth.[00:12:06] Engineered ligaments and the discovery of minimal effective doses for tendon adaptation.[00:13:50] The refractory period between optimal tendon loading sessions.[00:16:42] Rapamycin's effects on muscle hypertrophy.[00:18:49] Protocols for tennis elbow rehabilitation.[00:20:28] Why isometrics work better than eccentrics for tendon healing.[00:22:14] Stress shielding and how load distribution affects tendon healing.[00:29:07] The misconception about eccentric loading for tendon injuries and why velocity matters.[00:29:58] Ideal duration for isometric holds (10-30 seconds) based on injury status.[00:33:50] My elbow issues and current rehab approach.[00:36:02] Overcoming vs. yielding isometrics and optimal loading strategies.[00:47:11] Dr. Barr's movement prescription for my tennis elbow.[00:52:18] Loading timing post-surgery and RICE protocol criticism.[00:56:58] Achilles tendon rehabilitation after surgery.[01:00:18] Critique of orthopedic suturing techniques and recommendation for resorbable sutures.[01:04:02] Multiple position isometrics for tennis elbow rehabilitation.[01:07:26] Collagen synthesis, supplementation, and vitamin C timing.[01:12:59] Critique of BPC-157 and other injectable peptides for tendon healing.[01:18:19] Evaluation of orthobiologics' (PRP, prolotherapy, stem cells) effectiveness.[01:21:37] JAK-STAT inhibitor drugs and their effects on tendon growth.[01:25:35] Drugs that increase risk of tendon ruptures (fluoroquinolones, AT-1 receptor drugs).[01:29:33] How estrogen affects tendon stiffness and injury risk in women.[01:32:48] Testosterone's opposite effects on tendon compared to estrogen.[01:35:31] Protein intake recommendations and timing.[01:40:11] Ketogenic diet effects on mitochondrial biogenesis and longevity.[01:41:57] Comparison of ketogenic diet, low protein diet, and rapamycin for longevity.[01:47:19] Inflammation's role in adaptation and when to reduce it.[01:51:17] Timing of ice baths relative to training for optimal recovery.[01:52:33] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

L.A. Paul is the Millstone Family Professor of Philosophy and Professor of Cognitive Science at Yale University. She is also the author of Transformative Experience. Her work on transformative experience has been covered by The New York Times, The Wall Street Journal, The Guardian, NPR, and the BBC, among others. And in 2024, she was profiled by The New Yorker. Sponsors:MUDWTR energy-boosting coffee alternative—without the jitters: https://MUDWTR.com/Tim (between 15% and 43% off)Eight Sleep's Pod 4 Ultra sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $350 on the Pod 4 Ultra)LinkedIn Ads, the go-to tool for B2B marketers and advertisers who want to drive brand awareness and generate leads: LinkedIn.com/TFS ($100 LinkedIn ad credit)Timestamps:00:00 Introduction 05:56 L. A. Paul's Journey into Philosophy09:55 Challenges in Studying Philosophy25:29 The Role of Philosophy in Modern Times27:50 Vampire Thought Experiment32:07 The Transformative Experience of Parenthood36:55 The Concept of Act-State Independence39:33 Philosophical Insights on Parenthood52:29 Personal Reflections on Choosing Parenthood56:37 From Chemistry to Philosophy: A Personal Journey01:01:14 Philosophical Literature Recommendations01:07:44 Exploring the Value of Analytic Philosophy01:08:29 Philosophical Insights from Movies01:08:46 Primer and La Jetée: A Deep Dive01:09:45 The Joy of Problem Solving01:10:37 Getting Started with Analytic Philosophy01:12:09 Philosophy Resources and Recommendations01:13:23 Addressing Nihilism and Finding Intellectual Companionship01:17:29 Philosophical Misrepresentations in Media01:20:18 Continental vs. Analytic Philosophy01:21:57 Philosophy's Role in Broader Applications01:26:31 Philosophy and Psychedelics01:32:55 Facing Cognitive Decline with Philosophy01:35:57 Final Thoughts and Upcoming Projects*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.