Podcasts about icarus deception

"Kancing Sang Nenek" is a collection of 52 short stories that really make you think. Each one's packed with life lessons and business smarts, written with a keen eye for detail and a real understanding of people. One story that really sticks out is "Kancing Sang Nenek" itself. It's about this grandma searching high and low for a lost button. She's out in the bright place, but turns out, the button lost in the dark room. It's a reminder that sometimes we're looking for answers in all the wrong places, missing what's right in front of us. Then there's "Icarus Deception," which takes the old Greek myth and gives it a modern spin. It's all about being too ambitious and not knowing our limits. A real wake-up call for anyone in business, reminding us to keep our feet on the ground. Basically, "Kancing Sang Nenek" isn't just a book of stories – it's like a manual for life and business. Every story is a nugget of wisdom, waiting for you to uncover it.

"How High Will You Fly?"

What does it sound like when you change your mind?That's the name of the book Seth Godin was about to publish when James interviewed him. He only printed 5,500 copies. And he's not printing anymore.He doesn't view a book as just pages surrounded by two covers. He makes a 3-dimensional object that's beautiful to look at and read.“It's not new,” he said on my podcast. “It's the best of the last four years of my work. And it's illustrated with hundreds of photos by Thomas Hawk, who's the most prolific and talented internet photographer.”The book weighs 18 pounds. And it's 800 pages long.I asked him about art and marketing… and he told me about life.A) START FROM THE BEGINNING“No business, no project, no novel ever started big,” Seth said.It started with fear, uncertainty, excitement, possibility. Tons of “what if's” that lead to real action. And real action halts the what if's. The "what if's" turn to "what is".Seth said, “Instead of saying, ‘I need to leap to the middle,' say, ‘I'm going to start with people who want to engage with me.'”All successes start with one person. That's it. One person, then two, then three.Success is a curve. We all know it. Don't try to cheat the curve.B) KNOW YOUR WORLDI asked Seth, “How do you know what the world wants to hear?”“Well, first of all, never the whole world,” he said. “You pick your world.”Where do you hurt? Where do you feel a knot? Can you loosen it up and ease the pressure?Can you create something for the people (or person) who want to love what you want to love?C) WHAT DO YOU CARE ENOUGH TO SAY?We talked about Facebook. And the Lays Potato Chip guy who re-designed the bag. His job was to make it sound crunchier.Kids had slamming competitions. Who could slam a soda the fastest? So Coke-A-Cola created a bottle with a mouthpiece meant to maximize chugging efficiency.They sold products. But it's the message that matters.I always say: message over money.Invention happens at the edges. Between heart and lungs, breath and vocal cords is the message. It's the thing you want to say. The thing you're afraid to say.“What really matters isn't what time you posted on Facebook,” Seth said. “What matters is, what did you care enough to say?D) ANYONE CAN LEAD…“'Purple Cow‘ says, ‘How do I sit in my office and make a thing that people talk about?'”“What ‘Tribes‘ says is ‘Now that anyone can stand up and lead (because anyone can have a media channel… because anyone can make a connection) will you choose to lead? And if you're going to lead, who will you lead? How will you connect with the people you're leading? That is marketing, but it's also life.”E) CULTURE BEATS EVERYTHING“No one has a Suzuki tattoo,” Seth said.“What's a Suzuki tattoo?” I asked.Then I got it. Harley Davidson makes half their revenue licensing its brand. T-shirts, jackets, etc.“If you're in the Harley tribe, you can't show up on a Suzuki,” he said.“Tribes aren't about the alpha to the omega. Leaders always go away. The alpha person dies or moves on. But the tribe doesn't. The tribe persists. Because culture beats everything. Scenes have a culture. Tribes have a culture. It's the culture that determines how an organization makes its choices, how a nation will evolve.”I've said this before. It doesn't matter who the president is. What matters is who you surround yourself with. Who's in your tribe? Who's in your heart?And if they're toxic to your creativity or well-being, detox now.“The Beatles didn't invent teenagers. I'm not saying we invent our tribe. We just show up to lead them.”I didn't invent the choose yourself community. The cubicle job did.F) SHOW UPI'll never say what other people should do. I just say what I like to do. I say what gets me past just getting by.“Half my blog posts are below average,” Seth said.I asked if he feels bad.Intellectually, I understand failure. But it still hurts. It can turn your life upside down. I lost everything more than once. And maybe you're reading this because you have to… or you're afraid of losing everything.“I'm talking about [creating] generous work with good intent… that didn't work.” That's the failure we need to show up for.“I show up,” Seth said.G) DON'T WRESTLE WITH INFINITYI didn't know what that meant.“I am almost done wrestling with infinity,” he said.We had half an hour left in the interview. I didn't interrupt.I couldn't.I was captivated. My mind expands when I'm seconds away from hearing someone's genius. My vision slows and the inside of my ears soften. It's like my body is creating room.“I made the book I wanted.”“I only printed 5,500 copies of the book. And there's not going to be a second printing. That's all there is.”He doesn't have to chase. He already broke even and the best part is he chose himself.“Now there's not an infinity of upside.”He didn't need approval from publishers, his boss, a network… He didn't write for a bestseller list. He was compelled. And he created.He made what he wanted to make.  “Here's my definition of art,” he said. “Art is when a human being does something that might not work…”And my whole body nodded.He went on… changing my mind.Links and Resources:Seth's upcoming book “What Does It Sound Like When You Change Your Mind?”Read Seth's books:The New York Times, BusinessWeek, and Wall Street Journal bestseller, “Tribes: We Need You to Lead Us“A New York Times, USA Today, and Wall Street Journal bestseller, “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)“A New York Times bestseller, “Linchpin: Are You Indispensable?““Purple Cow, Transform Your Business by Being Remarkable““All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All““Permission Marketing: Turning Strangers into Friends and Friends into Customers“Join Seth's newsletter and get his latest blog posts at SethGodin.comSeth's “alt MBA” courseFollow Seth on Facebook + TwitterAlso by Seth Godin:The Icarus Deception““Poke the Box““We Are All Weird““Whatcha Gonna Do with That Duck?““V Is for Vulnerable““Meatball Sundae““Free Prize Inside““Unleashing The Ideavirus““Small Is The New Big““Survival Is Not Enough““The Big Red Fez“Also Mentioned:Thomas Hawk Photography ------------What to write and publish a book in 30 days? Go to JamesAltucherShow.com/writing to join James' writing intensive!What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book Skip the Line is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe  to “The James Altucher Show” wherever you get your podcasts: Apple PodcastsStitcheriHeart RadioSpotifyFollow me on Social Media:YouTubeTwitterFacebook

C'est le 90ème épisode du podcast et c'est aussi le retour du BOXON CREATIF !A travers la lecture de l'essai de l'incontournable Seth Godin intitulé The Icarus Deception, Laurent nous entraîne dans un voyage qui a débuté il y a des millénaires.Pourquoi le statu quo a-t-il tout intérêt à nous faire voler bas et à nous empêcher d'être toutes et tous des artistes ? Et pourquoi les règles ont changé sans qu'on s'en rende compte ?Dans cet épisode, nous explorons ensemble :- le mythe d'Icare- la différence entre zone de confort et zone de sécurité- le pouvoir du lézard sur nos actions- le mythe du "talent"- la notion d'artiste- la notion d'engagement- l'économie connectée- le miroir du divin- le concept de Kamiwaza- les dangers de l'attachement- la peur de suivre ses rêvesAprès tout, peut-être que ça pourrait ne pas marcher !NOTES ET RESSOURCESSeth Godin https://seths.blog/Vikings (trailer) https://www.youtube.com/watch?v=9GgxinPwAGc

Two ordinary brothers discussing extraordinary ideas... and some random shit. Email- thebrothersrandomv@gmail.com Check us out on YouTube-https://www.youtube.com/@thebrothersrandom 

Hello creatives, join me with a warm brew for this week's espresso episode where we: 1. Catch up - what I've been up to this week (turning 30, making an art vlog (you can watch it here), hitting 1000 downloads of this podcast(!!!) )2. Discuss my struggle of the week - feeling like I need a roadmap for my creative journey, like I'm missing the 'right' turn 3. 'Creative of the week' - you are all creatives of the week this week!! I report back on the poll about self doubt from last week's episode. Resources mentioned in this episode:- Icarus Deception by Seth Godin Join the club on Instagram: @thecreativescoffeeclubFollow me on Instagram: @imcharlieindia Oh and make sure to join The Brew, our email community, by visiting my website and leaving your email here: www.imcharlieindia.comStay creative! Charlie x

Review buku The Icarus Deception, Godin mengajak kita untuk berpikir dan bertindak dengan berani. Dia meminta kita untuk melakukan pekerjaan kita seolah-olah itu seni - dengan gagasan "cukup baik" jauh dari pikiran kita.

Located in a small town in rural Appalachia, Springhouse Learning Community was founded by Jenny Finn and an amazing team of educators to center vitality in the educational experience of young people and adults. Since its founding, Springhouse has pushed underlying assumptions around what school should and could be all about for its learners and community. Centering ideas such as vulnerability, connection, and resiliency, the community is leading the way in generating school that is responsive and meaningful for students. This episode also features H Leopold and Sarah Merfeld, two of the community's dynamic team, who lend important depth and dynamic to the conversation. Plugs include The Body Is Not An Apology by Sonya Renee Taylor, Monoculture by F.S. Michaels, The Icarus Deception by Seth Godin, Letters To A Young Poet: A New Translation, and Heat Wave by Glass Animals. Music by Ketsa.

In Seth Godin's most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun. But he ignored that warning and plunged to his doom. We've retold this myth, and many others like it, to generations of kids. All these stories have the same lesson: Play it safe. Obey your parents. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But there's another part of the myth that those in power hope you'll forget. Icarus was also warned not to fly too low, because sea water would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. The propaganda has been exposed, and the old promises have been broken: Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever. So is choosing to do something unpredictable and brave: make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Whether you're a teacher, engineer, doctor, middle manager, or customer service rep, you can fly higher by bringing your best self to work. You can care about what you're doing today and how you can improve tomorrow. Godin shows us how it's possible, and convinces us why it's essenti --- Send in a voice message: https://anchor.fm/pbliving/message Support this podcast: https://anchor.fm/pbliving/support

Seth Godin is a best-selling author, entrepreneur, speaker, and, above all else, a teacher who gives people the tools they need to make the impactful changes they want to see in the world. By focusing on everything from effective marketing and leadership, to the spread of ideas, Seth has been able to motivate and inspire countless people around the world. He is a global thought-leader on the post-industrial revolution, how ideas disseminate, marketing, quitting, leadership, and most of all, changing everything including the uneven distribution of food, unequal access to medicine, and our energy system. Seth has famously made the bold statement that climate change is a marketing problem, not a technology problem. His blog on marketing, tribes, and respect was named by Time among its 25 best blogs. In addition to launching one of the most popular blogs in the world, Seth has written 20 best-selling books addressing various aspects of marketing, advertising, business venturing, and leadership, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His books, This is Marketing, was an instant bestseller in countries around the world. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. Seth is also known as "the ultimate entrepreneur for the information age". Though renowned for his writing and speaking, he also founded two companies, Squidoo and Yoyodyne. Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers which describes and promotes a non-traditional marketing technique that advertises goods and services when advance consent is given. In 1998, Seth sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing. In March 2006, Godin launched Squidoo, a revenue-sharing writing site and by July 2008, Squidoo was one of the 500 most visited sites in the world. Godin raised more than $250,000 from readers with a Kickstarter campaign In June 2013, which in turn secured him a book contract with his publisher for his book "The Icarus Deception." He was also one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. "This world is changing faster than it has changed in 10,000 years. The real urgency in front of us is to get clear about what the change we seek to make is and who we seek to change, that it might feel good to push people to use grocery bags that can be reused 100 times instead of 30 times. But it feels to me like it's way more urgent to stop mining coal. And we have just got to come up with our priority list. Be really clear about how we're going to tell stories around those things. So that urgently people decide that they were right all along, in wanting this problem to go away. They were right all along and choosing to act a certain way. And people like us, we do things like this. What are those things? And we're missing that component right now of passionate, generous, dignified storytelling." Useful links: Seth's Blog Seth's Website Seth's TEDTalks See omnystudio.com/listener for privacy information.

Lessons from the Icarus story. The Icarus Deception https://bit.ly/3vHIkMS

How High Will You Fly? As technology continues to become smarter and more efficient, the job market changes too. No longer are the boring and repetitive nine-to-five jobs as safe as they once were. The world is changing but that doesn’t have to be a bad thing. It’s time to do something about it. It’s time to adapt to the new digital economy. So how can you do this? By becoming an artist. According to Seth Godin, you must embrace your creativity and break out into a field you are passionate about. Art, however, doesn’t have to be painting pictures and drawing fruit in a basket. Art is simply any creative task that requires something more than a computer can offer: ingenuity, creativity, and passion. Becoming an artist might require you to go against everything you’ve been taught about life. You should no longer rely on the old-fashioned corporate ladder with a guaranteed salary. It’s time to create a better, more fulfilling society by following your passions, even if that means giving up your cushy desk job. With Seth Godin’s advice, you’ll be ready to tackle your passions in no time. As you read, you’ll learn why the myth of Icarus is holding you back, how being like a god will help you succeed, and why society uses shame to control your actions and prevent you from pursuing your dreams. *** Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

I love talking about marketing and challenging the status quo. As promised in the podcast sharing kickstarted website https://bit.ly/3hhc7pI. link for The Icarus Deception project. Whenever I go to listen to Seth Godin's work over web/book/podcast always get value and he makes our life richer by sharing his wealth of wisdom. Like I mentioned in my reviewing Anne Lamott's Ted Talk podcast he is also a proponent of a mindset to do the work daily as a writer or artist and eventually good work will come to us.This is a common theme I am noticing among all successful people. They do the ground work daily with grit and discipline. Learn, listen and enjoy!

We chat about using books to gain perspective, finite and infinite games, which dog breed you would be, marketing and our favourite Seth Godin books.On today's episode of The Daily Talk Show, we discuss: - JJ feeling better- Reading It Doesn't Have to Be Crazy at Work- Using books for perspective- Finite and infinite games- What dog breed would you be- Masks debates- Another fun dog game- Handwritten marketing copy- Our favourite Seth Godin booksWatch and listen to this episode of The Daily Talk Show at https://thedailytalkshow.com/806Email us: hi@thedailytalkshow.comSend us mail: PO BOX 400, Abbotsford VIC 3067The Daily Talk Show is an Australian talk show and daily podcast by Tommy Jackett and Josh Janssen. Tommy and Josh chat about life, creativity, business, and relationships — big questions and banter. Regularly visited by guests and gronks! If you watch the show or listen to the podcast, you're part of the Gronk Squad.This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/

How High Will You Fly? As technology continues to become smarter and more efficient, the job market changes too. No longer are the boring and repetitive nine-to-five jobs as safe as they once were. The world is changing but that doesn’t have to be a bad thing. It’s time to do something about it. It’s time to adapt to the new digital economy. So how can you do this? By becoming an artist. According to Seth Godin, you must embrace your creativity and break out into a field you are passionate about. Art, however, doesn’t have to be painting pictures and drawing fruit in a basket. Art is simply any creative task that requires something more than a computer can offer: ingenuity, creativity, and passion. Becoming an artist might require you to go against everything you’ve been taught about life. You should no longer rely on the old-fashioned corporate ladder with a guaranteed salary. It’s time to create a better, more fulfilling society by following your passions, even if that means giving up your cushy desk job. With Seth Godin’s advice, you’ll be ready to tackle your passions in no time. As you read, you’ll learn why the myth of Icarus is holding you back, how being like a god will help you succeed, and why society uses shame to control your actions and prevent you from pursuing your dreams. *** Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

I'm sharing one of the many insights from Seth Godin’s book, The Icarus Deception, that has made me reflect on major turning points in my career. I’ll talk about how I felt invisible at work and how a jolting moment was the tipping point to get me to move on. I’ll also share how looking back, I realize that my perspective and behavior may not have been as helpful.If you liked the show, I would be grateful for a rating & short review here: http://bit.ly/2j4mnrSTo learn more about me visit activatepurpose.com or connect with me on LinkedIn

See more from Rien at http://instagram.com/rienesmac Check out Rien's fantastic podcast, The Hope Initiative at https://thehopeinitiative.simplecast.com/ and http://instagram.com/hopeinitiativepod Rien's recommendations: The Icarus Deception by Seth Godin and the song Spanish Sahara by Foals. Hosted by Bawa Kulkarni --- Send in a voice message: https://anchor.fm/quarantine-phone-calls/message

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. This is the last episode of The Icarus Deception by Seth Godin. It has been an amazing book with amazing ideas and insights. Thank you Seth! I really appreciate the work he is putting out. —————————————————————

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. Today it is about wirtier's block, failing, hiring somebody for different purposes, hiring yourself and a few more things. Amazing episode check it out, I really hope you like it! :) —————————————————————

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. This time it is going to be about being able to see the world as it is, labeling stuff, pattens and why everyone should learn to code. Again and again Seth is talking and or writing about really important and interesting things. He puts them into words! —————————————————————

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. aaaaand another one as well as a few to come. I don't think that we are going to finish this one very soon but I believe that it's a good one anyway so does not matter too much. Seth Godin ladies and gentleman. —————————————————————

Title: The Four Hour Body Author: Tim Ferriss Another book summary by the sivers.org site. An amazing site. This is the last one and a pretty old when. 90% of the episode is me talking about nutrition, how to calculate your daily intake, what we should be eating, what I am eating and what I am not eating and so on and so on. A ton of great things in here. I hope there is something interesting and valuable for you in here as well! —————————————————————

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. Amazing person, Amazing book. This one is mainly about being an artist, making something happen and making art. Some amazing passages here! —————————————————————

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. Amazing person, Amazing book. This one „contains“ and amazing set of questions to ask yourself… —————————————————————

Which 3 books do you wish you would've read before starting out on one of your projects or endeavors? In this episode, Kris and Laura discuss quotes from 3 of the most important books to the development of Kris' business views and how they can help all of us grow our businesses. We discuss quotes from The Icarus Deception by Seth Godin, Rework by Jason Fried, and Finish by Jon Acuff. Connect with us: Twitter: @FearlssLLC Facebook: @FearlssLLC Instagram: @FearlssLLC --- Send in a voice message: https://anchor.fm/fearlsstogether/message

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. Amazing person, Amazing book. This is the second one. Some amazing questions, some good ideas (as always) and a good time. I hope you like this one! —————————————————————

Title: The Icarus Deception Author: Seth Godin Another book summary by the sivers.org site. An amazing site. Amazing person, Amazing book. At first we are talking about Seth Godin and what he did in his life and then we are diving into this interesting piece. And hopefully also valuable one! —————————————————————

Will You Dare to Fly Too High? This episode explores the powerful social story that controls many of our lives today. It is a story that demands our obedience, our conformity, our silence, and our willingness to destroy our dreams that challenge the status quo. It is a story that made the industrial age and corporate culture dominant for many decades. It is a story that is disintegrating. But, it still hold son to us and stops us from creating, growing, and standing out. In 2020, we are living in the Connection Age , the Connection Economy. To be fully alive in this new and exciting time, we must not conform. We must, instead, find the courage to create art. I'm not talking about paintings, or sculptures, or music. You may create those. But, art, in the Connection Age, means your unique authentic voice, your STORY. These liberating ideas are from a wonderful book, The Icarus Deception, by Seth Godin. You deserve to listen to this episode. It will help you unleash your pure, strong, authentic voice. It will help you give yourself full permission to create, stop worrying about others' approval, and, ultimately, feel fully alive.

I'm excited to share with you a recent interview I conducted with Seth about his new book project: The Icarus Deception. Seth is a bestselling author and a legend when it comes to marketing and business thought leadership. In our interview we talk about his latest book, the interesting way that he got it funded, why it is important to take risks and what is changing around us. This interview follows my recent interview (Commitment, clarity and fanatical customers and employees – Interview with John Jantsch of Duct Tape Marketing) and makes up number forty-one in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.

Seth Godin joins us to explain the generosity of authority.Talking PointsWhat “authority” means to SethThe first things that Seth thinks of when it comes to funding a missionTwo different gamesWriting every dayLevels of freelancingImposter syndromePodcastingAkimbo workshopsComfort zone vs. safety zonePublishingWord of mouthWriting a bookFinding your alignmentMaking a decisionQuotable Quotes“The more they charge, the more authority they actually get.” –SG“If you win the game to be the most generous, then you earn the privilege in the area where you seek to have authority, to exchange status.” –SG“If you’re not feeling like an imposter, I would argue, you’re not working hard enough.” –SG“If you think your secret is what people are paying for, you’re crazy.” –SGRelated LinksSeth GodinAkimbo WorkshopsTranscriptJonathan StarkHello and welcome to the Business of Authority. I'm Jonathan Stark.Rochelle MoultonAnd I'm Rochelle Moulton.Jonathan StarkAnd today we are joined by legendary marketer Seth Godin. Seth, welcome to the show.Seth GodinThank you for having me.Jonathan StarkThank you so much for joining us. I'm very excited about this conversation. I've been thinking about it for two years, so I'll try not to pummel you with random questions that are too weird but the first we want to start with, given the show title, it's the Business of Authority, what does the word authority mean to you in the context of a business?Seth GodinThat's a great place to start. I don't think it means what most people use the word authority to mean. Authority usually means what a manager has, which is power, which is the ability to get other people to do what want even if they don't want to do it. I would say that in your case what we're actually talking about is reputation. What we're talking about is a variation of trust, which is trust to the power of provability, meaning not only do I trust you but I can go to my partners, my bosses and my employees and insist that they trust you as well because you have earned that through your reputation.Jonathan StarkYes, I love the distinction. It's not the boss kind of authority. You will "respect my authorita", fabulous. Okay, so what are first things that come to mind when someone is starting to establish authority? I think it happens over time, has a lot to do with, like you said, trust and that trust has to exist in something and that something is the audience. So, you're on a mission and authority is on a mission. They're moving toward a vision that they see in the future. They're trying to lead people to that goal. What are the first things that come to mind when you think about funding that mission by building a business around it so that you can keep doing it?Seth GodinThere was a pre-question which I'll do first. Yes, as you pointed out it is in the eye of the beholder. There's a funny joke, being headed executive gets bumped off a flight on Delta and marches up to the counter and says, "Do you know who I am?", and the person behind the counter gets on the PA system and says, "Medical alert, we have someone with amnesia at the front desk. He doesn't know who he is." If she doesn't know who you are then it doesn't matter who you are and this is the McKinsey Trap. The McKinsey Trap is you're getting paid X number of dollars at McKinsey and you realize they're marking you up 4X, so you quit McKinsey and go out on your own and you can't even get paid a quarter of what you used to get paid. Well, it's the same consultant giving the same advice, so why is there a 16X difference in the comp. The reason is because when you hire McKinsey you are not buying advice. You are buying the privilege of telling the board what McKinsey said and that's what they sell. That is my current definition of useful authority in this case. It has nothing to do with proving you are right and everything to do with the mantel that you have earned in the eye of the consumer.Seth GodinNow, what that gets us is to is this whole riff about status roles because status roles are everything in our culture. Who's up? Who's down? Who gets to eat first? Why is someone dating a supermodel? Why did you buy that car? What neighborhood do you live in? All of these are status exchanges where we are trying to buy safety, or leverage or authority by acquisition of something that gives us a sense of status, so McKinsey maintains their status by acting like a diva, by not making sales calls, by charging extra. The more they charge the more authority they actually get and so while we may be tempted to hustle to get our authority, to somehow prove that we are right we are actually giving up authority when you do that because in our culture the signals that come with authority are not the same as the signals that come from the desperate chase of proving you're right.Jonathan StarkYeah and that's something we talk about all the time. I think the tricky part for people who are listening who probably agree with that, it's like, "But you can't start off by acting like a diva", right? I mean, that doesn't seem to track. There has to be this sort of progression where there's trust built and then later when you're IDEO and you've got every Fortune 500 logo on your homepage and they're all amazing brands, at a certain point it feels like you reach a critical mass and you can maintain that authority position with these status games that you just referred to. Is that the way you start though? You just go out on your own and you play hard to get with your clients. That doesn't seem like it would work.Seth GodinCorrect, another great insight. In fact, there's two games and I just described the second game. The first game is a completely different game. It is not a junior version of the other game. It is the game of who can be the most generous, that if you win the game to be the most generous then you earn the privilege in the area where you seek to have authority to exchange status.Seth GodinSo, I'll use my example. Not because I have an enormous amount of authority because I haven't sought to do that but you blog every day for a thousand days in a row. That's free. You make YouTube videos. That's free but then someone calls you up to give a speech. That's not free. That's expensive and what that means is you don't give speeches for a while because you're not willing to give a $500.00 speech because people who have something to say don't give $500.00 speeches. You will give a free speech at Ted. You will organize your own conference. Organizing a conference is generous but if you want me to get on a plane and come give a speech to your organization, that's expensive and I'm fine if you don't want to buy it because I got other things I can do that are generous instead.Jonathan StarkWell, that tracks with our normal story here, that's for sure. You may or may not know this but both Rochelle and I are daily emailers inspired by you and a friend of mine, Philip Morgan. It's transformative on your business. It's not just in the sense of you're "giving away the farm" so to speak in a particular format and being generous and sharing the ideas, honestly I think of it every day as "who can I help today," how am I going to help them, what can I write today that's going to help the kind of person who's on my list. That's great and it leads to all the things we're talking about, the expensive speeches for example, but the thing about it that it is not obvious from the outside is that it makes the writer better, not just communicating but just like a deeper thinking because you get... After the first three months of writing every day you've burned through all of the trite, obvious stuff and you need to start really digging deep looking for-Seth GodinExactly.Jonathan StarkYeah, it's amazing. It is absolutely amazing. It sounds terrifying to people when we suggest that they write every day about a particular, with a particular worldview let's say, not necessarily particular focus but like a worldview and around an idea but it terrifies people. They think like, "Oh no, I'll never be able to keep up with it. I'll run out of things to write." Is there anything you can say to inspire people to perhaps take that leap, take that... It feels risky to people that are scared of it.Seth GodinFor sure, I have a riff about the Boston Marathon, which is if you hire a running coach you will not say to her, "Teach me how to run the Boston Marathon without getting tired." In fact, everyone who runs the Boston Marathon is tired. The question is where do you put the tired. If you want to run a marathon you have to be prepared to put the tired somewhere. Well, if you want to be an independent voice with authority you're going to have to do things that feel risky. If you're not prepared to do things that feel risky you should go get a job.Rochelle MoultonPerfect.Jonathan StarkYes, correct. I want to shift gears a little bit and talk about something I heard you say. I think it was in the marketing seminar. I went through the marketing seminar. It's fabulous. I highly recommend it. I think it was in there that you described yourself as a freelancer at one point.Seth GodinAnd today as well. I'm back at it, yeah.Jonathan StarkOkay, so I want to talk about that because you're not really like any freelancer I know and I know a lot of freelancers. So, we have this mental framework here on the show about the progression from zero to authority if that's the path that you want to go down. Not everyone does but if it is the path you want to go down with the folks we work with it starts off as a technician who has this skill that they apply on a time basis for it's like a mercenary type of thing, like, "Hey, do you need some code? I'll write some code. It took me 10 hours. Give me a thousand bucks." Then it moves to an area where they're more advisory, consultative, where they're an expert at writing code, or copywriting or photography and they can teach it, or guide people or decrease risk for clients who have a big project that involves that thing. They're sort of moving up the food chain in terms of applying their expertise but they're not applying it directly. They're advising about their expertise.Jonathan StarkThen there's this level above that which we would call an authority where it's more of a thought leadership place where there's an audience that's following you to a destination and there are business models that seem to line up with those three levels. The first one is what I would normally call freelancer where you're a mercenary. You're a "free lance" who is available for hire and it's not really... They take any comer who's like, "Oh, someone wants to hire me to write code or write copy. Great, let's do it." Then this middle level, the expert, aligns up with consultant a lot of times or trainer and then the top tier authority a lot of times lines up with speaker, talking head on TV, author. Author's right in the word, so when I heard you say that you saw yourself as a freelancer rather than an entrepreneur, that didn't really track with me-Seth GodinWell, we have a semantic difference here, so I think your three levels are very smart but they are three levels of freelancing and let me make the distinction because of all the single sentences I have uttered on stage more people have told me this has changed their life than just about anything. Freelancers and entrepreneurs are different. Freelancers get paid when they work. Entrepreneurs build something bigger than themselves, so Larry Ellison is an entrepreneur. He does not write code. He does not make sales calls. In fact, Larry Ellison's only job at Oracle is to hire people to do jobs he invents. That's his only job and if he finds himself doing any work whatsoever he's doing something to harm the shareholders.Seth GodinNow, I have been an entrepreneur. I have built companies that changed parts of the world and I didn't like it. I was good at it but I didn't like it because I like doing things with my own two hands. If you read a blog post, I wrote it. If I was an entrepreneur that would be wrong. I should hire someone to write my blog post. If you take a workshop with Akimbo, I created it with my own two hands and then there are people who I think I work for, they don't work for me, who run Akimbo. That's not my job. That's their job and so I'm finding joy by doing the work. Entrepreneurs shouldn't do the work. Jack Dorsey should not be touching code, et cetera.Seth GodinAll right, so how do you move up as a freelancer? Well, the way I describe your three tiers is this. You cannot move up as a freelancer by working more hours. The only way to move up is to get better clients. What does it mean to have better clients? Clients who trust you more. Clients who challenge you. Clients who give you more leverage. Clients who pay you better. Better clients will get you better clients because your book will look better. Your work will look better and so the quest, if you are on the authority track, can be defined as what work do I need to do today to get better clients a month from now.Seth GodinIf you're just working for hire for anybody, JUUL, some cigarette company, it's not going to help you get better clients, so turn them down. Partly because it would be a moral failing to do the work but mostly because it's going to get in the way of you getting better clients and what I find, and we run a freelancers workshop so I've talked to hundreds and hundreds of freelancers about this, is the fear kicks in and this is the other riff which is imposter syndrome. People say, "What do I do with imposter syndrome?" The women who tell me this think only women have it. The men who tell me this think everyone has it but imposter syndrome is this idea that you feel like a fraud and what should I do with this. I don't deserve better clients. I feel like a fraud. Well, and a quick little aside, I used to have a record label and I did it as an experiment. I gave all the money to the artists and one of the artists, a married couple who lived in a van, and they would drive from town to town. They would play at the easily booked coffee shop. Then after they'd been there for two nights they'd drive to the next town.Seth GodinI took them aside and I said, "Guys, you got to stay in town. Stay in a town and work your way up because it's a better audience. They pay better. The mics work better. Everything is better" but I could see from the look in their eyes. They didn't think they deserved to play at Passim because they felt like imposters. My answer is, "Of course you feel like an imposter. If you are doing work that matters you are an imposter. You can't certify that you've done this exact thing before and it's guaranteed to work. You can't, so because you're a good person and an honest person inside you feel like a fraud because you're acting as if, because you're describing a future that isn't here yet and if you're not feeling like an imposter I would argue you are not working hard enough."Rochelle MoultonWow.Jonathan StarkYeah and by the way, nice shout out to Cambridge. I like that. So, there's a thing in the pricing world, my focus is pricing, and there's a thing in the pricing world called "selling to your own wallet" which this reminds me of, where it's not the same thing but it's similar where someone who can't imagine that they would pay X dollars for a watch or whatever. They imagine that no one would. I think that's fairly common. I don't think that's a shocking revelation, like "Wow, I can't believe somebody would pay a million dollars for Paul Newman's Rolex, that's just insanity" but someone paid it. Is it insane? Is it not insane? It doesn't really matter. The problem is when you start to apply that to your own business and you think, "I can't imagine anybody paying me $10,000.00 a month to maybe pick up the phone once in a while." Well, you better start imagining it if that's where you want to go and you can't just expect people to start writing you $10,000.00 checks every month if you're not delivering value, so you do have to figure out that puzzle. How can I deliver more than $10,000.00 of value every month to someone by just picking up the phone when they call?Jonathan StarkThe paralysis comes from not believing that they're worthy of that, that their expertise is not actually that valuable to anyone because they don't value it as much as they should themselves.Seth GodinYeah, that's a great point and you know the thing is most of the people you and I, the three of us talk to, don't make their own clothes. If someone came to you and said, "You must make your own clothes." It is not allowed anymore. It's immoral to make your own clothes. We would be annoyed and offended. How dare you? If you stood out front of the fancy watch store, and this is probably a worthwhile exercise and told people on their way in they're not allowed to go in to buy a watch. They're not allowed to buy a wedding ring. Go to a wedding that costs $50,000.00 and start heckling the bride and groom. You're not allowed. No, have some empathy, right? Have some empathy to realize that different people will make different choices about how they're going to spend their money. Your job is once they've made that choice how can you satisfy that need and so when I go out for my anniversary dinner I am not hoping the restaurant will charge me less. I'm hoping that we will have a better time, so that's the restaurateur's job is not to lower the price but to increase what I came for.Seth GodinSo, I think it's a little bit of a trap to say, "I hope I'll get paid a lot of money just to answer the phone." I think the right question is how can I create an environment where the people who hire me on retainer see their career's turbocharged because their bosses are so impressed that they're able to call me whenever they want. What would I have to do to make those conditions possible?Jonathan StarkI want to shift gears yet again and talk about podcasting for a second. We mentioned earlier sharing your expertise freely in particular ways and then charging a premium in other formats, say podcasting versus speaking in person. Geez, it's been like five seasons now of the Akimbo podcast I think and I think you've been on a million, maybe a thousand, thousands of podcasts but the only one I was aware of that you publishing was like a recording of a course of some kind or a workshop that you did years ago. Why that change? What made you... Is it something about podcasting? To me, it feels like it might be competing with books as a primary source of authority and then there's this question of self-publish versus traditionally published books. How do you see podcasts fitting into the authority landscape?Seth GodinIt's important to note that in addition to being a hypocrite I'm not a very good role model. The reason is because this is my hobby, that this work that I am doing every day... I'm 59 years old. I was born on the right day to the right parents. I won the internet lottery. This is my hobby and so people who try to do what I'm doing because they think I've thought through it, how to maximize something, are going to make a big mistake. Do as I say, not as I do because when I say it I'm describing what I wish I had heard when I was 30. But, I could do all sorts of things to make more money than I make now. Podcasting was an interesting problem five years ago. I'm a new media scholar. That's what I focus on. This is a form of new media. It's disruptive. It's interesting. It's personal so I came up with a podcast but I didn't want to do it because it's too much work and because there are all sorts of other personal things I had about it. Then some podcasting people called me up and called my bluff. They said, "We have a hunch you've figured out how to do a podcast but we'll pay you" and I could do a lot of good with that money, so I'm thinking...Seth GodinWell, now I'm stealing money from poor children if I don't do this podcast. I can't keep whining about it. I either got to do it or never speak of it again and so I like these people and I said, "Sure, this sounds like something to add to my hobby list." I will say though, as the person who founded the podcasting fellowship, that in fact, surprise, surprise, it gets you more speaking gigs and I make more from speaking gigs than I make from writing books, that in fact the 100,000 plus people who listen to the podcast prefer my voice to my blog posts and that means that they're likely to want to engage with other changes I'm trying to make in the world but that's not why I made it. I made it because I'm a little bit of an egomaniac. I thought I had something to say and I like the sound of my own voice.Jonathan StarkWell, I love it. I highly recommend people listen to Akimbo and it's not overly produced, maybe like an NPR is super, super heavily produced but you definitely have a lot of sound editing. There's a lot going on there. I applaud you because that is a lot of work. We try and keep things simple here over at the Business of Authority. No music, we've got a no music rule.Jonathan StarkYou mentioned the podcast fellowship and then there's the marketing seminar. I think you're up to the eighth one. Tell us a bit about how the Akimbo workshops fit into your master plan. I know you seem like an educator. To me, you've got that great talk about what are schools for. As someone who homeschools their kids I completely resonate with that. For you, is the workshop approach the way to have the biggest impact or is just a hobby and it's just something you like to do?Seth GodinNo, this is not a hobby. This is too much work to be a hobby. I do the workshops because I'm a teacher and this is the single, most effective form of teaching I have ever done by a lot. A book can sell a quarter of a million or a million copies and I will change X number of lives where X is a number less than a hundred, maybe it's a thousand. Whereas, when a thousand people take one of our workshops we will change the lives of 500 of them and not all completely but really deeply because doing the work, doing the work together, doing the work in public, is so different than listening to a podcast or an audio book, so I'm still doing the other stuff drip by drip, day by day but when I saw what the altMBA was able to do for people I knew that it would be malpractice to not try to push it forward and then I encourage lots of other people to copy what we're doing because if enough people copy it then I don't have to do it anymore.Jonathan StarkYeah, me included. I don't know if you even remember but I emailed you after I went through TMS and I was like, "This format that you've come up with is genius. The combination of the cohort with the lessons dripped out over time and sort of people working through it together, more like study groups and online", yeah, it's great. You're welcome. That's where the pricing seminar came from because my focus is pricing.Jonathan StarkSo, your riff on education is like what's education for. Are we trying to make kids into factory workers? It seems like that's kind of how it's set up, at least how it was setup and there's still a lot of hangover from that. That ties into a concept in the Icarus Deception which absolutely blew my mind about the comfort zone versus the safety zone. I don't need to tell it. Could you riff on the comfort zone versus safety zone and how that fits with education?Seth GodinAnytime you riff on a book that I wrote eight years ago you do need to remind me but in this case I remember.Jonathan StarkGood.Seth GodinSo, why are there so many victims of massive change in our world? Why is it that when the world changes people who are supposed to be alert, whether it's Western Union, or the old version of Microsoft... I mean, Steven Ballmer is supposed to know what's going to happen next. That's his job and the same thing's true when we think about people going through school or graduating in enormous amounts of debt. Didn't they see it? Why is there so much pain? Well, the answer is because we have a narrative about where we would be safe. Let's call that our comfort zone. The comfortable thing is to go to a famous college and go into debt to get a piece of paper that will guarantee us a safe job going forward but that is not actually a safe place. It just feels safe. It is simply comfortable and this idea that safe is risky and vice versa is only present when the world changes. When the world is the way the world is then those two are aligned. Safety and comfort among rational people is the same but when the world is changing that's when we make mistakes.Seth GodinSo, how will we use our discomfort as a compass to point us to where we will ultimately be safe? I believe that every good person in the book publishing world is going to be out of a job in 20 years and that's because they are doing things that are comfortable right now, not things that are safe. What would be safe is for them to connect directly with readers. What would be safe is for them to explore. They should be in my business, right? They should be running live events. They should be running these interactions, on, and on and on, because that's the safe thing to do. It's just not comfortable and as a result good, hardworking people are going to slam into a wall because one day the backlist isn't going to pay all the bills. The end.Seth GodinTo come back to the listeners of this august podcast. There are all sorts of things you conventional do as a freelancer, as a consultant, that are comfortable but I got to tell you in a world where everyone is a click away and where Zoom is a click away they're not safe anymore.Jonathan StarkRight, I get it all the time from students where I'll make some suggestion that, "Here's a tactic that you could try. It fits with our strategy. We've defined an objective for you. We see where you want to go." Tactics, they come and go. You change them. You experiment with them. You see what's going to work different for different people and you can get so much pushback, like change the headline on your site a little bit. Oh, that seems too risky. It's like, "Well, it's not like it's a lion." What's going to happen? Lightening bolts are going to shoot out of the keyword? Risky, how? It's 100% the comfort versus risk thing, so when I read that my head exploded. I was like, "Oh, right, that's exactly what it is."Jonathan StarkIn my consulting business I saw the same thing. When I was doing mobile consulting 2010, '11, '12, these big corporations... I wrote a book and corporations were like, "Yeah, we need this guy. Come in and tell us what to do." I would come in and say, "Well, here's the situation. This is the way it's going to be in five years for sure. Mobile phones are going to be the computing platform. That's it. So, get there. It's going to take a while. You're a huge organization. You need to do these things to get there" and they wouldn't. It was one of the big reasons I left consulting was because it was like one time where I felt like I was like, "Wow, I really know what to do here, like this" and their competitors did it and now they're suffering, the whole thing. They were so, like for a big organization they were so fearful of doing anything that wasn't the norm in a context where everything was changing and you end up with Blockbuster, and Tower Records and all of these companies just disappearing overnight. Things like Airbnb, and Uber and Netflix seemingly out of nowhere but they were enabled by this mobile platform. It's unbelievable.Seth GodinI agree with everything you just said except for the last sentence.Jonathan StarkOkay.Seth GodinIt's totally believable! It would be stunning if it wasn't true.Jonathan StarkSure.Rochelle MoultonActually I'd like to get Seth's view on this. Comfortable versus safe, if you're an authority or you're on the authority track, you're consulting, you're freelancing and you've got a big idea and you think it's a book. What's the comfortable versus safe approach for publishing or producing a book now?Seth GodinOkay, so we're going to go as quick as we can through this book thing. First thing, a book is a Proustian souvenir that for many people of many ages but all of us over 30 means something. To some people it means school and it is to be avoided. To some people it means status. To some people it means wisdom, a level of achievement. Just the presence of the thing is different than saying, "I took all of these ideas and tweeted them", that the object itself has a value.Seth GodinNow, publishing is not the same as printing. Anyone can print. It is cheap. Publishing is about taking financial risk to get people who are unaware of an idea to become aware of it and pay money for it. That's what publishers do. The number of actual publishers in the US is very small and the imprimatur that they provide certainly has value but less than it used to because if you can print a document that looks just like what they would do to the uninitiated it is the same thing. Now, this leads to one of many pitfalls.Seth GodinPitfall number one is you do the comfortable thing, which is you cut little, tiny corners that you don't think anyone will notice and your self-published book is obviously self-published and then not only haven't you succeeded, you've failed because you're so desperate you're self-publishing your book in a pretend effort at authority. So, it would have been better if you had done nothing.Seth GodinWe did a book for charity last year and it took my creative director and I, between us, 400 hours to make it look like a real book. It's not something you just upload to CreateSpace and you're done.Seth GodinNow, when you get a book then you've come to the conclusion that now you need to make it a bestseller because that's where the status really lies. Well, what's obvious to anyone in the industry is you can buy your slot on the New York Times Bestseller list now, so it's now worth nothing. Don't even bother because everyone's doing it. They're all buying their way. It doesn't mean nearly as much as you think and so it's just this huge distraction where we believe we are about to be judged so we spend an unreasonable amount of time and money for this signifier that's not actually much of a signifier at all.Seth GodinThe real signifier is did someone other than you tell me about your book. That is the signifier because now the book is serving its true function which is it is a permanent container for the ideas of a single person. If someone tells me about your book, your book has just increased your authority. What we have to begin with is you have to write a book that other people will choose to talk about in a way that gives you authority. That is really hard to do. Do that first. Don't worry about the tactics of how can I get Adrian Zackheim to publish my book at Penguin in a thinly veiled attempt to become seen as some sort of authority.Seth GodinSo, when I published Purple Cow I was on the outs. My previous publisher, Simon and Schuster, had fired me because my book before that they didn't understand and it did very poorly and so I self-published Purple Cow years before self-publishing was easy and I put it in a milk carton-Jonathan StarkJust to make it easier on yourself.Seth GodinI could tell you an hour's worth of stories about that but the punchline was if you bought the 10 pack or the 12 pack of the milk carton you gave it away and the act of you giving it away is where I got my authority from and it became the bestselling marketing book of the decade because people talked about it, not because my publisher which I ended up acquiring, did a good job of publishing it. That's silly. They don't do a good job of publishing anything.Seth GodinI guess what my rant is about is you're already in one business. Don't try to get yourself into another business of being a publisher. You're probably going to be terrible at it. If you're going to make a printed artifact open your wallet, blow out the dust and spend the money to make it magnificent and the way you do that is by going to the bookstore, finding a book that already has authority, handing it to your printer/designer and saying, "It has to look exactly like this", same paperweight, same paper stock, same typeface, same trim size, same embossing. Copy this. All your ideas, all your words, no one cares about that. It's got to look and feel right.Seth GodinOkay, so then you say, not how do I get everyone in America to read this. Everyone in America isn't going to read it. You say, "Who are the 250 people who if they read this and told someone else I would be on my way and then you, or even better a more prestigious colleague of yours, send the book free to those 250 people. If those 250 people after getting the book don't talk about you didn't right a good enough book. The end.Rochelle MoultonWow.Jonathan StarkYes, thank you for that.Rochelle MoultonLove it.Jonathan StarkMy takeaway from that is what's important is word of mouth, not a book. Is that fair?Seth GodinYeah, the book is simply a way to create an artifact that works harder for you every day than you could do without it.Jonathan StarkOkay, so where my brain is going is, is the word of mouth of, "Hey, you should listen to Akimbo" or "Hey, you should listen to the Business of Authority", is that kind of word of mouth... Do you think that carries the same kind of weight because I'm starting to think it does?Seth GodinIt might carry even more. It depends on whether your book can enjoy word of mouth without people reading it.Jonathan StarkWow.Rochelle MoultonThat's the challenge.Seth GodinThomas Piketty has benefited from this. His book, Capital, is the most unread book published that year. We know this for a fact. If we multiply the number of people who purchased it times the percentage in the Kindle that was indicated that they read, it had more unread pages than any other book of the year but-Jonathan StarkThat's brutal.Seth GodinYeah but it's true and after reading 10 pages you knew everything you needed to know to talk about the book and so the book served its purpose. The book was not a ripoff. You got your $30.00's worth which is after reading 10 pages you knew enough to be able to talk with some confidence about the inequity in our society and recommend that people who disagreed with you read the whole book.Jonathan StarkYeah, it's painful actually but it makes sense. I feel like it gets back to the status a little bit, like you want to say you read it or you want to be on your bookshelf. You want to be the kind of person who you think agrees with it. You're more buying it as an artifact or a conversation piece than an educational type of thing.Seth GodinRight, so one thing you could do if you were in the pricing business and you wanted to be the most expensive pricing consultant is you could take everything you know, put it into a loose leaf binder, only make 400 of them, hand number each one and give them to your best clients with extracting a promise that they will not make copies and share with other people. Then they will and once people start getting this priceless notebook which is handed from person to person they will realize it's too much work for them to go through all of it. They'll call you and hire you.Jonathan StarkI 100% agree with that. That would totally work. That is so funny. I don't know. I feel like we're bashing books a little bit here.Seth GodinNot at all, books have been very, very good to me. Just use them for the right reason. That's all I'm saying.Jonathan StarkYeah and we talked about that in the past where it's like if you're going to write a book, both of us, our general advice is first decide who it's for. Not just like, "I want to write a book with this title." It's like who's this for. Who's going to be transformed by this? Then start working out, okay, now that I know who it's for here's the way I need to deliver this information. It seems obvious to me because I've got the curse of knowledge. How am I going to deliver it to this particular person in the most effective way that is going to turn that light bulb on for them?Jonathan StarkOkay, so that's how I would approach writing any book. It needs to be good for the reader but then we also categorize into where do you see this book fitting into your business. Is this going to be a 300 page business card that you use to get consulting clients or is this going to be like a revenue stream that you want to actually be bringing in money every month from selling this directly?Seth GodinI think it's the third one.Jonathan StarkOkay.Seth GodinYou only said two. The third one is I would like to change my pocket of the culture to create an environment that helps the people I seek to serve and that also allows me to be a participant in how it moves forward.Jonathan StarkOkay, that's fair. I wouldn't use a book for that though.Seth GodinWell, it depends. If you're Bruce Schneier and you're the leading computer security expert then your book on that, or if you're Don Norman and you're the leading expert on user-centric design, or you're the guys at... I can go down the list of the people you've heard of who have actually changed a culture by earning the privilege to change the culture by having the chops to put it in writing and say this. They gave away everything they knew because you have to give away everything you know because if you think your secret is what people are paying for you're crazy.Rochelle MoultonI was just thinking. It made me think of something I heard you say, Seth, that writing a book is a generous act.Seth GodinYeah.Rochelle MoultonDo you feel it was generous in some of those examples? Can you talk more about that generosity?Seth GodinThe generous act to write a good book and what that means is that the reader cannot tell what your incentive is other than you're trying to make things better. In the business world we can sniff it out immediately, when you are... I'm not going to mention this super agent because that's why they write the book, so I would mention them but if it's just one, self-aggrandizing anecdote after another, well yeah, now we know why you wrote the book but we got nothing out of it. But, the magic of a book is... I wrote the Icarus Deception however many years ago and it's still doing things for people with no incremental effort on my part. Another reader costs me nothing. The fact that I make it huller, maybe the advanced learn or not. I have no idea. I don't keep track but that's not why a good author talks about her book. A good author talks about her book because she knows she's probably never going to get another royalty check but if another person would read the book things would be better.Rochelle MoultonYeah, it's that transformation that you're trying to make with the idea inside your book.Seth GodinLet's get back to I have no idea how many people are listening to this but my guess is that 92% of them act in selfish, short-term ways because they're afraid, because they're afraid they don't have anything really important to say because they're afraid if they blow up their industry by giving away the secrets they will be ostracized because they don't want to be on the spot because they don't actually want be the leader.Seth GodinAnd so what they do is they think small. They play small ball. They try to transact and that's why they're still frustrated. It's interesting. My son gets Dental Town magazine and Dental Town magazine, if you have any fear of the dentist you should not read Dental Town magazine because there are articles about basically how to under serve your patients so they'll pay you more.Jonathan StarkOh man.Rochelle MoultonOuch.Seth GodinAnd, you don't want dentists doing that. You want a dentist who decides that the best way to be a successful dentist is to get better dental patients and to make it so that they don't have to come very often because if you do those two things they will talk about you, there'll be a waiting list, and on, and on and on. On the other hand if you're trying to churn the file, get people to get a cleaning every four weeks instead of every 50 weeks and you're justifying it because there's one little footnote that says more cleanings equals better healthcare, yeah. Well, would you do it for free because if you wouldn't do it for free don't tell me you're doing it out of kindness. Whereas, I feel very confident in saying I would write books for free and I do because I am not writing them to get clients. I don't have any clients. I am doing it because I want to change the culture.Jonathan StarkYeah and that's a core premise of this podcast. We've done a bunch of episodes on what's your big idea, why do you get out of bed in the morning, what is your purpose here, why bother. If it's just this self-promotional act then that's not interesting and it probably won't work anyway. But the book thing, it's more like, "Okay, I've got this mission that I'm on. I need to fund it somehow and maybe a book is the way to do it. Maybe it's not. Maybe the book is going to get me consulting gigs and I'll do the book for free or I'll give it away."Jonathan StarkI get this pushback a lot of times where people are exactly like you're saying, where they're like, "Yeah, I'd love to change the world but the people who I want to help can't afford me" or "My spouse won't let me do this because he or she's afraid that we will lose our standard of living because I've got this great job with Google, or Facebook or something and I like this idea of going out and helping people do whatever the thing is that they're passionate about." It could be spouse. It could be parents. It could be friends. Everybody's kind of like, "Well, that won't work" or "How are you going to keep making $300,000.00 a year? How are you going to keep making even $50,000.00 a year by doing X, Y and Z" and maybe it's imagined or maybe it's real but I get tons of people who have that fear. I don't think that's completely a comfort thing. Being willing to throw away your standard of living seems a little... That's a pretty tall order.Seth GodinI'm going to interrupt on the last point. I have worked with and know people who's standard of living is $3.00 a day and those people were making three, or five or $10.00 a day. I will not change places with them but on a good day they are happier than you or me and everyone on a good day is happier than someone else. The question is always going to be compared to what. If you're willing to turn off cable TV, eat rice and beans, move to a small little rental on the outskirts of town and ride a bicycle because it will give you the freedom to change your part of the world for the better then go do it. But if you're not, then stop pretending you want to change your corner of the world for the better and just go back to work.Seth GodinThe problem is when we're out of alignment between the two, where we want to leave McKinsey, get paid what we got paid at McKinsey, only work with non-profits, only work with clients we're proud of and have the privilege of walking out anytime someone disagrees with us, that's out of alignment, can't happen.Jonathan StarkPerfect, yes, absolutely and you're talking to a guy who did used to be a musician and live in his van, so I totally, totally get it.Rochelle MoultonWhat if we gave Seth an opportunity to talk about what he'd like to talk about at the very end. You know who our audience is, Seth, people on this road to authority, most have independent businesses. They're trying to make a difference in the world. They want to get paid at the same time. What else would you have to say to them?Seth GodinThis is what I came to say. You don't need more time. You just need to decide. You need to decide whether you actually want to change your corner of the culture and if you do you have to find the bravery and the boldness to do it in a way that others will choose to talk about. If you want to just have a job with no boss, you already have that and then you can go find slightly better clients and that's your progression. There's nothing wrong with it but if you're taking the time to listen to two leaders as we have here my guess is you have an itch and what we know is the culture needs you to go scratch it by doing this work. That's my mission and it might be yours.Jonathan StarkWhere's the best place for people to go to find out all things Seth?Seth GodinThe workshops are all at Akimbo.com, A-K-I-M-B-O, and if you type my name into Google I'm sure you'll find more than you need.Jonathan StarkYeah, absolutely, folks, definitely check out the blog/daily mailing list. It's fabulous. Seth is the Confucius of marketing.Rochelle MoultonAnd the books, the books live forever. 10 years old, 20 years old, they're still relevant, highly readable.Seth GodinWell, thank you. That means a lot. I'm going to sign off. Go make a ruckus and thank you both for your time. I appreciate it.Jonathan StarkThanks so much, Seth.Rochelle MoultonThank you, Seth.

James and Amie talk about where they're at in the novel writing process then go onto discuss Seth Godin's book The Icarus Deception. This episodes looks at the way society endeavours to keep us small, scared, and compliant. We talk about ways to combat the systems and fly as high as we dare.

Ikaros var ifølge en græsk myte det første menneske til at flyve. Han blev eftersigende overmodig — og det kostede ham livet. Myten bruges i dag som symbol for janteloven: lad være med at tro, at du er mere end du er. Men måske er myten blevet misforstået? Måske er problemet for nutidens mennesker ikke, at vi er overmodige, men at vi er for bange for at folde os ud og gøre vores bedste? Du er velkommen til at dele dine kommentarer eller boganbefalinger med os, enten på de sociale medier, eller gennem vores hjemmesider. Danni's hjemmeside: liljekrans.com Christian's hjemmeside: christianstaal.com

The 10th step of My "Agent Rise Steps" is the Team-Building Step and it's all about building real estate teams that rock! How do you do it? One of the popular approaches recently has been what’s called “The Rainmaker” model. It’s a model a lot of people say is the best approach, a model that many people have subscribed to but that I don’t particularly like. Why? Because of the way it puts undue pressure on the team leader and obscures the identity of the individual real estate agents on the team. What do I like instead? I like to think of it more as a coaching model, or a mentorship model. On this episode I’m going to explain why I think a coaching approach is a better approach, and how real estate agents can experience greater freedom within my model. My concerns with the Rainmaker Model of building a real estate team I’ve been there, friends. I’ve been a full-blown practitioner of what is known as the Rainmaker Model of team building in. Trying to pull it off, I was spending $3000/mo on advertising and lead generation. I was the sole person on the team responsible for getting those leads into the pipeline. I was single-handedly supporting Zillow with what I paid them - at least if felt that way. And the way that translated into our team dynamic was anything but healthy. I was pressuring my team to convert the leads I provided. I was hounding them, riding them, not exactly being nice to them all the time, because I felt the work I was doing and the money I was spending was not being effectively utilized. Unhealthy, right? Now I’m dealing with my team in an entirely different and healthier way - and I want to explain it to you so that YOU can do the same. It’s on this episode... Are you running a business or building a job for yourself? When it comes to building a real estate team, you have to answer a very basic question: Are you building a business or just creating a job for yourself? It may sound a bit snarky to ask it that way, but it really cuts to the heart of the matter. If you are content to be a solo agent and never build a team around you, you’re going to limit your potential and be solely responsible for everything that happens or doesn’t happen in your “business.” It’s a job, nothing more - and it can be a very un-fun way to live and work. But if you build a team, you not only relieve the pressure and stress on yourself by sharing the responsibilities, you also leverage the combined efforts of your real estate team to do more business, which brings more success for you and everyone on your team. But be careful when it comes to how you GO ABOUT building that team. There are good ways and not so good ways to do it. On this episode, I want to outline what I see as the very best way to go about it - by building a team that agents LOVE to be a part of. You might surprise yourself with how good of a real estate team you can build When I speak with agents about building a team many of them are hesitant. They don’t see themselves as leaders, they don’t feel they can do everything required, and in the end, they are simply afraid of success. Yep, I’m talking about THAT again in this episode, because it’s a HUGE LIMITING factor for so many agents. Learn how to overcome fear of success and build a team that not only makes your business thrive but that also makes everyone more successful - even your clients. Dream toward your own real estate team - I dare you! Many real estate agents think in terms of “someday” when it comes to building a team around them. They think, “When I get to ___________ level of success, I’ll build out a great team.” The problem is that you can’t typically get to that level of success without building a real estate team. It simply isn’t possible for you to handle the amount of work required to get there. You need help. So the time to build a team is now. Think it through, you need it and deep down you likely want it as well. Start dreaming about what that team will be like, how you want the culture to be, and what you’ll do to support and empower your team to be successful as individuals. On this episode, I tell you some of the pieces you want to consider and why you might benefit from getting coaching yourself - to help you build your team the right way. Outline of this great episode [2:54] Building real estate teams without following the rainmaker model [8:54] The primary asset of my team-building model is leadership and coaching [13:33] Why you should believe that you CAN build a real estate team [15:51] Always being a solo agent should NOT be what you settle for [17:30] The question potential team members should ask Recommended Resources Easy Agent Pro - to get a website like mine (neilmathweg.com) go to www.easyagentpro.com/oj The Agent Marketer - to take your digital marketing to next level go to www.TheAgentMarketer.com To hear more great shows like Agent Rise visit www.industrysyndicate.com. Resources and Links mentioned in this episode Dave Ramsey’s baby steps The Icarus Deception by Seth Godin Watch Masterclass “5 Steps To Building An Uncommon Real Estate Career”. It’s free. https://neilmathweg.lpages.co/agent-rise-masterclass/ To get my listing presentation tips, text “LISTING” to 44222 Join the Agent Rise Facebook Group (free) at Facebook.com/groups/agentrise To learn more about coaching, go to www.neilmathwegcoaching.com If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com Connect with Me! Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me And connect with me on ANY of the following social channels. I LOVE social! Instagram (@neilmathwegcoaching or @neilmathweg (personal) Facebook.com/AGENTRISE Facebook.com/neilmathwegcoaching Twitter And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

After facilitating my first official Appreciative Inquiry experience post-training, it's clearer than ever that we are officially in the Connection Economy. I first read about this concept in Seth Godin's book The Icarus Deception, which I highly recommend. We're tired of standard, conformity and same-old, same-old. We long for different, meaningful and engaging. On today's episode, learn how to bring more of the Connection Economy into your day-to-day interactions to BE your best and bring out the best in others. --- Support this podcast: https://anchor.fm/themorninglightshow/support

How can you follow Agile principles with a distributed / remote team? Several high-profile coaches and speakers in the Agile world say it isn’t possible. But in this episode, Molood Noori points out that the whole ethos of Agile is about embracing change, and being unwilling to adapt to the future of work is, in that sense, the least Agile thing you can do. Welcome to the DistantJob Podcast, a show where we interview the most successful remote leaders, picking their brains on how to build and lead remote teams who win.Molood Noori is the founder and owner of Remote Forever (https://remoteforever.com), and is behind the organisation of the worlds first fully web-based Agile Remote summit, the Remote Forever Summit (https://remoteforeversummit.com). She’s also a certified scrum master and has worked as an agile coach with clients all over the world.In this episode, we dive deep into a conversation about why Agile practitioners have been historically reluctant to embrace remote work; what are the problems of trying to replicate the real world office and its way of working in the digital real; and in what way scrum can be like an old Ericsson phone if you’re not mindful of the real purpose of using frameworks. There’s something here for anyone wanting to embrace the ethos of adapting to change by thinking differently. Want to continue the conversation with Molood? Remote Forever - https://remoteforever.com Molood’s twitter - https://twitter.com/moloodnooriHer most gifted book: “The Icarus Deception” by Seth Godin - https://amzn.to/2Ombzk3 As always, if you enjoy the podcast, we humbly ask that you leave a review on iTunes or your podcast syndication service of choice – and if you could share it, that would be even better!Need that one incredible employee to bolster your team?  Get in touch at https://distantjob.com/contact/  and we’ll find you who you need.And if you would like to receive the transcript of this episode and previous episodes to read, annotate and love forever and ever (creepy!), subscribe below.

Le MorningNote Show : Épisode 319 - Déclarer la guerre à la résistance, vraiment une bonne idée ?, inspiré du livre "The Icarus Deception" de Seth GodinUne idée

Today I’d like to talk about a little more wisdom from Seth Godin’s Icarus Deception.    As we’ve discussed, his book (and his entire body of work for that matter), is basically a plea for us to step up and into our highest potential.    He tells us: “Your ability to follow directions is not the secret to your success. You are hiding your best work, your best insight, and your best self from us every day.”   That’s inspiringly true.    (Note the references to “your best,” “your best,” “your best.” And, think: Optimus, optimus, optimus.)   But here’s the passage that’s been rattling around in my head: “It’s too bad that so much time has been wasted, but it would be unforgivable to wait any longer. You have the ability to contribute so much. We need you, now.”   It’s funny because when I recalled that passage in my head, I thought he said, “It’s unfortunate that so much time has been wasted. But it would be unforgivable to wait any longer.”   Unfortunate vs. Unforgivable. Unfortunate vs. Unforgivable. Unfortunate vs. Unforgivable.   That’s the phrase that’s been bubbling up for me…   Yah. It’s a bit of a bummer we’ve wasted so many years (or decades!) living at less than our best. (“Gosh darnit!! GAH!!! Oh, to have that time back!!!”)   Yet…   As UNFORTUNATE as that wasted time is, it’s UNFORGIVABLE to wait any longer.   So, let’s capitalize all the lessons learned and GET BUSY GIVING OUR BEST SELVES MOST FULLY TO THE WORLD.   How might you do that just a little more today?   Remember: Unfortunate vs. Unforgivable.    And give us what you’ve got!!

Today I’d like to talk about a little more wisdom from Seth Godin’s Icarus Deception.    As we’ve discussed, his book (and his entire body of work for that matter), is basically a plea for us to step up and into our highest potential.    He tells us: “Your ability to follow directions is not the secret to your success. You are hiding your best work, your best insight, and your best self from us every day.”   That’s inspiringly true.    (Note the references to “your best,” “your best,” “your best.” And, think: Optimus, optimus, optimus.)   But here’s the passage that’s been rattling around in my head: “It’s too bad that so much time has been wasted, but it would be unforgivable to wait any longer. You have the ability to contribute so much. We need you, now.”   It’s funny because when I recalled that passage in my head, I thought he said, “It’s unfortunate that so much time has been wasted. But it would be unforgivable to wait any longer.”   Unfortunate vs. Unforgivable. Unfortunate vs. Unforgivable. Unfortunate vs. Unforgivable.   That’s the phrase that’s been bubbling up for me…   Yah. It’s a bit of a bummer we’ve wasted so many years (or decades!) living at less than our best. (“Gosh darnit!! GAH!!! Oh, to have that time back!!!”)   Yet…   As UNFORTUNATE as that wasted time is, it’s UNFORGIVABLE to wait any longer.   So, let’s capitalize all the lessons learned and GET BUSY GIVING OUR BEST SELVES MOST FULLY TO THE WORLD.   How might you do that just a little more today?   Remember: Unfortunate vs. Unforgivable.    And give us what you’ve got!!

You're listening to the 64th episode of the Humans 2.0 podcast, solo-series, FLOW! I’m recording today’s episode on what I learned from my Seth Godin experience. Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

You're listening to the 64th episode of the Humans 2.0 podcast, solo-series, FLOW! I'm recording today's episode on what I learned from my Seth Godin experience. Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

The Icarus Deception - How High Will You Fly? (Seth Godin) -  Problems are waiting for you to solve them - so take responsibility before it’s  given to you -  Perfectionism is lack of confidence.  Grow faster by leaving your comfort zone -  Try cultivating a daily habit of releasing content on a blog or YouTube channel.  Even if it isn’t perfect, just a paragraph or short clip every day   Keep the great book ideas coming!  MotivationMinute.com/Survey

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome Because of My Podcast: I Got A Custom Wrestling Mat 01:26 Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/ SPONSOR: Podcast Engineering School Podcast Engineering School - next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW - SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ We All Feed Like Imposters Seth Godin wrote in The Icarus Deception that after a dozen bestsellers he still feels like a fraud all the time "The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: 'I'm a fraud! Oh God, they're on to me! I'm a fraud!' So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud." – Tina Fey "Sometimes I wake up in the morning before going off to a shoot, and I think, I can't do this. I'm a fraud." – Kate Winslett "I have written eleven books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.' " – Maya Angelou Jodie Foster was interviewed for the television show ‘60 Minutes’ she revealed how she feared she'd have to give back her Oscar after being voted best actor for her role in ‘The Accused’. “I thought it was a fluke,” she said in the interview. “I thought everybody would find out and they'd take the Oscar back. They'd come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Ken Burns interviewed Meryl Streep, the most frequently nominated Academy Award and Golden Globe actor in history, she revealed her own insecurities "You think, ‘Why would anyone want to see me again in a movie? And I don't know how to act anyway, so why am I doing this?’” If We are All Imposters - Than None of Us Are Imposters I had a niece who for a while started to dress in a "Goth" style. The idea was she didn't want to look like everyone else. The problem was, "Goth" started to be cool. Soon, everybody started dressing Goth, and the result of "standing out" no longer was a byproduct of dressing Goth. If you are sitting there thinking, "I could never be like _____," guess what? That person is sitting there thinking the same thing too. The only thing that separates you from anyone else in the world is time and effort. Anything that anyone else can do, you can do. It’s impossible to feel like an impostor once you accept that everyone else is an impostor too. Imposter Syndrome Cycle In the book, The Imposter Syndrome Remedy Dr. Estcio talks about an Imposter Syndrom Cycle. This cycle shows often that imposter syndrome leads to two responses: Crippling Fear Overworking You are either crippled by fear which leads you to procrastinate. The second possibility is you are driven by fear of failure and you overwork. When you complete the task it may bring temporary relief. However, when it is time to evaluate performance, limiting beliefs associated with Imposter Syndrome may arise: If procrastination led to a successful outcome, then success is considered a fluke (“I was lucky things worked out in the end!”). If over-preparation led to success, then it reinforces the belief that working extra hard is needed, otherwise, there is no chance of success (“I’m not good at this. I just worked really hard.”). Thus, successful outcomes do not bring satisfaction. It only increases self-doubt, worry, and anxiety, with the thought that when either “luck” or “excessive hard work” wears off, they will finally be exposed as the incompetent fraud that they really are. And then, the cycle repeats itself. See The Imposter Syndrome Remedy by Dr E V Estacio. Strategies to Overcome Imposter Syndrome You feel like a fraud because of this huge opportunity that has been put in your lap. Maybe, it's not quite as important as you think. It's important to you, but you're not curing AIDS. It doesn't have to be perfect You have had some successes in the past. You've done hard things in the past. Think of the hardest thing you have to overcome. You did it. You're still here. Don't ignore your successes. DO NOT compare yourself to THAT person. There are always people "better" than you and people worse. You are never as good as your best review or as bad as your worst. You are not defined by your mistakes. The "I must not fail mentality" can be crippling. There is one person who really needs your message Not everyone will like you, and that is OK. Credentials don't always mean what you think they do. Find one person you know and trust and let them know you feel like a fraud Instead of saying, "I don't know anything" say, "I don’t know everything...yet. I’m still learning." Yes, there is luck and timing, but there is also talent, dedication, and charisma. While your feelings are real, this does not mean they are accurate. Quit focusing on you, and instead focus on your audience and how you will deliver value.   I'm Not Ready I do not have children, but I know many people who do and in some cases, they got pregnant before "they were ready." Some got pregnant when the thought they were ready, but found out later they were nowhere near ready. Yet, their kids are fine. You’re never going to be ready. Act anyway. Acting before you are ready is like a penicillin shot for Impostor Syndrome. It helps you build up immunity against the Syndrome. The more you act before you’re ready, the more you’ll realize that you’re never really ready for anything. But neither is anyone else. I Wonder What That Tastes Like Maybe you are trying the new Keto diet. You see a keto recipe for Chocolate Chip Cookies. It looks good. You see the ingredients and you have them. There is only one way to know if this recipe tastes good. You have to make the recipe. The only way to really see something is to do it. You have to experience it. Reading about other people’s failures and successes only go so far. Sooner or later you have to start succeeding and failing first-first hand. I'm Not That Good At It So you record your first podcast and listen back and thinking, "Ugh, I'm not that good." You know what? You're not as bad as you think, but you are right there is room for improvement. There is always room for improvement.  Instead of saying to yourself, "I'm not that good. I shouldn't do this." Try, "I am not very good at this yet, but I will continue to learn and adapt as I go." I Need to Know More Before I Get Started You do NOT need to know everything. You probably have more than enough knowledge to get going. Instead of saying, "I don't know enough," say "I don't know everything but I will use what I know to learn more as I go." With that said, know this: Don't use soundlcoud.com, anchor.fm, squarespace.com (for a media host), or a Blue Yeti (there are better, less expensive options). But I'm Scared Being afraid has times when it's very handy. Fear is good when you are face to face with a bear. Fear is good when you are on the edge of a cliff. Ask yourself, "What is the worst thing that could happen?" You might answer: "I will be embarrassed." To this, I say nobody is listening to your show when you first start out. The odds of running into someone you are not related to that has actually heard your show are minimal. When I looked up the definition of embarrassed it said to be disconcerted. When I looked up disconcerted it said "ruffled." I hear to get don't get ruffled. I have said things in my podcasts that I'm really surprised did not have negative side effects, but they didn't. I was scared my first day of JR High, of SR. High, but I walked through the doors anyway. So say to yourself "Yes, I’m scared, but I’ll get on with it anyway." The Bright Side of Failure Failure is fun. Think of it that way. If you’re failing, you’re doing it. You’re real. You can’t be fake and fail at the same time. And failure will eventually lead to victory. Failure is the only way to get to victory and it’s the only way to enjoy it because you can only enjoy something once you’ve tasted the opposite. I leave near an amusement park called Cedar Point. It has tons of super spooky roller coasters. Some people refuse to get on them as they are often the tallest, fastest, spookiest coaster in the US if not the world. To ride these, you have to stand in line. This is often a long line. Some people get bored and leave the line. Other tough it out, and they get on the ride, strap themselves in and after waiting an hour (or more) in line, the ride lasts 30 seconds and you get off the ride thinking, "It was OK."  You make a mental note, and you know to the only ride that ride if the line is short. With podcasting you are either going to have some positive outcomes or a story (which is also a positive outcome) Just because you failed, doesn’t mean that you are a fraud. It only means that you are willing to do something, even if it means risking failure. Another great book I read was Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling ‘good enough. What will happen if you never change? Podcasting leads to relationships which lead to opportunities. If you have a message, and a drive to reach people, you are missing at an opportunity to invest in yourself. There is NO WAY you start a podcast without learning something about yourself. Granted, one of the things you may learn is you hate podcasting, but I doubt it. Update on Radio Public Last week I talked about Radio Public. This is an app that pays you $20 per 1000 downloads as well as a $1 bonus for people who start to use their app. You can see what their player looks like and more at www.schoolofpodcasting.com/radiopublic I received an update: "Thanks for the follow-up and for highlighting RadioPublic in your latest episode. That's correct, right now only listens within the RadioPublic apps count toward Paid Listens. We’ll eventually include web listens down the road. The web presents some tough fraud detection problems we aren’t yet ready to address. You raised a great point on being able to combine earnings across podcasters or within networks for multiple shows. I shared this with Matt MacDonald our Chief Product Officer to see what's possible. We also recently expanded the guidelines of the program for shows to have their own sponsorships and still participate. The language on the site will likely be updated in the coming weeks but for now I at least wanted to pass along the update knowing there was a concern you brought up about one of your episodes including a midroll spot. Let me know if any other questions come up. Paid Listens is just the first step in our efforts to transform the podcast marketplace, making it much easier for podcasters to make money for their work. We’re currently prototyping ways for listeners to directly support the podcasters they love. Would you be interested in talking with Matt about this? We’ve updated our FAQ to address some of the questions and concerns discussed during the episode. Thank you for taking such a deep dive test run and pointing these out! We don’t touch the audio files by inserting ads into an episode, rather we place the ad spot before and/or after an episode - bookending it. (Updated here in our FAQ) The Loyal Listener bonus is a part of the Paid Listens payout, so with only 24 Loyal Listeners a podcaster would be eligible for the $25 minimum threshold for payout. (We updated this FAQ with clearer language around this as well as the math to get a podcaster to that understanding.) We also updated our “How do I get paid?” FAQ with clarification on what a podcaster can expect once their show is ready for a payout. Hopefully we’ll get the chance to meet in a couple weeks at Podcast Movement. Cheers, Joshua Rae July Question of the Month Do you have an email list, if so how big is it? What do you use? What strategies? If you send an email, please record something and attach it  (And use JULY QUESTION) as the headline. You can also call in your answer 888-563-3228 (don't forget to mention your show and website) The deadline is 7/27/18 Mentioned In This Podcast Podcast Envy Food Craftsmen www.schoolofpodcasting.com/radiopublic The Imposter Syndrome Remedy Beyond Imposter Syndrome: Proven strategies for building confidence and finally feeling ‘good enough   Ready to Start a Podcast? I would love to work with you. Please visit www.schoolofpodcasting.com/workwithme

I've found it really helps to keep one book close, and to refer back to it often, when working through a creative endeavour. Currently mine is The Icarus Deception by Seth Godin.

We got the opportunity to speak with our absolute idol, Seth Godin. The author of so many amazing books that we've reviewed in the past, like The Dip, Tribes and Purple Cow, and plenty that we will review in the future, like Linchpin, The Icarus Deception, Poke The Box and What To Do When It's Your Turn. Seth was an internet marketer and essentially invented commercial email. He built Yoyodyne and sold it to Yahoo for ~$30m and then built Squidoo. Now, he's a teacher and teaches by writing books, blogging every day and creating online courses. In this conversation, we talk about freedom, dreams, fear, marketing, business and books.  If you get in early enough, you can sign up to his newest online course at www.themarketingseminar.com. Otherwise, type 'seth' into google and you'll be able to find his daily blog and all of his books. You won't be disappointed.  Enjoying the show? It would make us really happy if you left a review :) http://apple.co/2v2xcLI Want our notes that we've taken for every book and used for our episodes? Grab them at http://www.whatyouwilllearn.com/notes

I first discovered the work of Seth Godin about 13 years ago. Since then he's helped me think about how to make work that's remarkable – The Purple Cow. He's shown me how to think about having a direct relationship with my customers – with Permission Marketing. He's shown me how to push through when things get tough – with The Dip. Plus, countless other things. He's written so many books, Tribes, The Icarus Deception, All Marketers are Liars, just to name a few more. He writes a blog post every day. I still love going to Seth's blog because it looks like it came out of another time. It's on typepad. He doesn't even have a custom domain. Still, it's one of the few sites that I visit directly just to read what's there. While people are screaming about how you've gotta figure out a Snapchat strategy, Seth just sticks with good old-fashioned words, and he's so good at it. Seth has been at the forefront of how technology changes how we communicate with one another. He started his first email newsletter in 1990. In fact, he invented the concept of getting emails from companies. Throughout his career, he's pointed out and described what this new paradigm makes possible. You have to Unleash the Ideavirus, you have to tell stories, you have to build your tribe. But in more recent years, he's focused more on helping people overcome the emotional barriers of actually putting this advice into practice. This is what I was interested in figuring out coming into this interview. What caused that shift? How does Seth think about doing generous work? How do you gain the courage to do something that might not work? I also wanted to dig back further into Seth's origin. I'm still struck by how far ahead of his time he was way back in the 80's and 90's, and how long it took for some of those concepts to gel and become true. It's a good lesson that if you want to do work that resonates with people, sometimes it takes a long time. Here are the three links that Seth sent me about publishing: Advice for authors Advice for authors Why (some) Kickstarter Campaigns Fail Join Love Your Work Premium Would you like to hear raw, ad-free interviews like this one with Seth Godin, weeks in advance? Just join Love Your Work Premium. For a small amount per month, you'll get access to ad-free interviews weeks in advance. You'll also get access to fully-produced episodes a couple of days in advance. Just go to kadavy.net/premium to sign up.     Sponsors http://freshbooks.com/loveyourwork http://www.casper.com/loveit Show Notes: http://kadavy.net/blog/posts/seth-godin-podcast-interview/

In today’s episode I sit down with Brett Maloley, Co-Founder and CEO of Ladder. Brett grew up in the fitness industry with his father being an owner of health clubs and an owner of an equipment distribution company. Brett uncovered his passion for the fitness industry when he realized he wasn’t going to become a professional athlete and spent time working for his father’s friend in the fitness industry selling flooring. From there Brett went on to start multiple companies in the fitness industry with Ladder being his third. Ladder connects individuals to health and wellness professionals through digital coaching. Ladder uses what it defines as the four ‘rungs’ ,fitness, nutrition, sleep quality, and stress management, to make up a happy and healthy lifestyle.   In this episode, Brett shares among other things:                 Why he wanted to start a platform based business                 How Ladder uses cognitive behavioral therapy to help identify the needs of the user                 Why the commercial fitness industry needs to change in order to survive                 What’s most important to him when hiring                 Why being an entrepreneur is something you’re called not something you call yourself   Links from this episode:                 Rise                 Fitocracy                 Slack                 Calendly                 Producteev                 Intercom                 Audible                 The Hard Thing About Hard Things                 The Icarus Deception                 Start with Why                 Disrupted                 The Buy Side                 The Third Wave                 Applico                 Modern Monopolies                 Ladder on Instagram                 Ladder on Twitter                 Ladder on Facebook   If you liked this episode: Follow the podcast on Twitter Subscribe on iTunes or your podcast app and write a review Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com

You will spread wings when you hear Dave Mac Arthur’s inspiring story about his journey from deep despair and self loathing to the heights of a joyful life that includes family, wealth, and contribution. The photo of Dave was taken a few weeks ago in Las Vegas. He stepped into his leadership and inspired an audience of more than 15,000 people with his story about transformation from a broke despairing man to a respected millionaire who now shows others how to live their dreams. The excerpt at the beginning of this podcast is from Seth Godin’s “The Icarus Deception.” Tell us what you think and feel. Let your voice be heard.

In this episode of Ideas, I talk to Seth Godin about his successes, his fears, what makes him different, and much more. Here's our conversation: The post Ideas: Seth Godin — Purple Cow, The Dip, Permission Marketing, The Icarus Deception, Linchpin, Tribes, This Is Marketing, & All Marketers are Liars appeared first on Adam Kirk Smith.

Today’s episode is a rerun of one of my favorite episodes, episode 3 with Seth Godin. We’re doing a rerun today for several reasons: 1) I wanted to share some of our past episodes, that were fantastic, with new listeners who may not have scrolled all the way to the bottom of the episode list to see this one; 2) I think it’s time for everyone to reconsider how they’re not picking themselves; and 3) I wanted to remind people who are thinking about putting their art out there, whether their art is a podcast, a blog post, a book, a new initiative at work, music, or whatever - that it always amounts to just putting it out there and then doing it again. We have come a long way with The Creative Giant Show, so much so that the audio and my discomfort in this episode makes me cringe, but the chief thing is that we started and I’m so grateful for everyone for sticking with us. As always, I hope the content and the example help you pick yourself and get your art out there. Ready? Let’s do this!   Key Takeaways: [1:37] Thank you to SaneBox.com for sponsoring episode #94. [2:54] Find out the story behind episode 3 with Charlie’s mentor from afar, and long-time hero Seth Godin. [8:32] How to Pick yourself. [16:17] Seth asks - “What are you going to do tomorrow that’s going to make you more connected to what you’re doing today?” [18:14] What it takes to be a genius.  [19:51] What was it about The Icarus Deception that scared Seth? [24:50] Why people are afraid of being successful.  [30:06] Seth believes one way we get in trouble is by misunderstanding success. [32:47] How to use a given feeling to motivate yourself. [35:35] Seth’s final words of wisdom.   Mentioned in This Episode: SaneBox.com/Giant Seth Godin TED Talk by Elizabeth Gilbert: Your elusive creative genius Books by Seth Godin

Lindsay is the co-founder and Director of All Ears English. At All Ears English, she provides online material for upper intermediate adult English learners who are self motivated, independent learners looking for a new way to learn. Their core value is Connection NOT Perfection and all of their material is designed to focus on how to use English to build connections with people. They also focus heavily on IELTS Exam preparation through their IELTS Energy Podcast and our 3 Keys IELTS Success System online course. In this interview, Lindsay will talk about the book "The Icarus Deception", which taught her how to not be too "complacent", to make sure she is always moving forward (progressing) in life. She also talks about how she got started with English teaching and traveling, and what brought her to create the successful podcast All Ears English. For a FREE transcript go to http://www.feelgoodenglish.com/lindsay-allearsenglish/

In this interview, Annie Banannie takes us into her career as a balloon storyteller. She talks about working with children, satisfying clients, and ultimately making a difference in the kids lives. Annie is a children’s book author who doesn’t just write and sell her books, but also creates “balloon theater” where she uses balloons to tell stories. Her shows are tailored for elementary schools, public libraries, preschools, and family events, and her mission is to help children realize that they have amazing creative ability hidden within themselves. With her, every balloon has a story.   Kris' Recommendation of the Week I just finished listening to the audio version of Steve Martin's book Born Standing Up and I get something new out of it every time! If you haven't read it, you should definitely check it out.   Interview with Annie Banannie: Success Mantra Ship! — Seth Godin If you wait until everything is perfect, you’ll never do it.     Balloon Theater and Working with Children • What is balloon theater? • With kids, laughs per minute isn’t as important as interaction with the humor. • Never be afraid of straying from your plan. • Making you volunteer have more fun on stage than anyone else in the audience. • Working with special needs kids on stage. • Making a difference on kids lives. • Having a special needs kid up on stage being successful isn’t only for that kid, but all the other kids in the audience as well, breaking down the barrier between the common kids and the special needs kids. • Working with the client (teacher, parent, principal, etc.) to achieve their goals. • Working within the school’s schedule. • Being reliable. • Librarians talk about who they hire for entertainment and are brutally honest on how they liked or didn’t like them. • Pitching your show and educating your prospects     Other Topics Covered • Not waiting until things are perfect. • Selling your product before you make it. • The importance having a coach and always learning.     Failure Moment Tells how she botched a silent act in Japan where she wasn’t prepared enough in front of 2,000 people.     Favorite Success Talks about how out of necessity of not having her props. she blew up a bunch of balloons and did a “create your own story” for the audience which turned out being a huge success!     Parting Advice Play. Have fun.     Recommended books and resources: Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!     Resources: Podcasts and audiobooks.     Books: Purple Cow and The Icarus Deception by Seth Godin The War of Art by Steven Pressfield   Where can we find Annie Banannie? Balloonstoryteller.com thesecretlifeofyourlibrary.com facebook.com/balloonstoryteller Dr. Electric Takes Over the World on Amazon balloon-animals.com - Buster’s Site      

Jacey co-hosts the Around the Table podcast {This week they celebrated their 1 year anniversary, congrats gals!} and serves as the Brand + Business Manager for Naptime Diaries. She lives in Charleston, SC with her husband and golden retriever. We had such a blast chatting with Jacey.  Getting to interview other podcasters is so much fun! As we do with all of our guests we start out with a hard hitting question, what is your definition of success? Jacey shares an insightful answer we think will really resonate with all of our listeners, "Success to me is growing into the fullness of who you were created to be, regardless of fear, self-doubt, and obstacles along the way." Yes, Yes, YES! She also talks about how success is a process rather than a destination. If you've been listening for a while you know we 100% believe this to be true! It is all about the process or journey! Jacey shares the story of when her definition of success shifted. "I just wish I made more money." "I just wish I accomplished more." "I wish I had a job that had a track to it where I could know I was achieving something." Jacey shared these words with her dad and he gave the best response that Jacey needed to hear, "Life is about more than making money and achieving things." {-Jacey's dad} She knew that, and believed it but she needed to hear it to be reminded that she is not on that path, and that is ok. Her life and her success are not defined by her bank account and the things she checks off her daily/weekly/monthly to-do list. We talk a lot about her podcast and her blog. She shares how she defines success for both. The metric she uses for both is if people have a "me too" moment she knows she is making a difference. She can't be solely focused on numbers, likes, shares, downloads, hearts, etc. Jacey also shares about how she recently embraced the word ambition and now proudly counts it as a trait she has. Jacey mentions the book Daring Greatly, by Brene Brown and The Icarus Deception by Seth Godin.

Join us for the “Alchemy of Art” podcast.  Together we will share folktales and true stories about artists and the creative process.  Each episode includes stories, questions from listeners, book recommendations and inspiration to keep you going.  Hosted by Addie Hirschten, a contemporary impressionist painter, art teacher, author and public speaker.  Find out more at www.azhirfineart.com

On episode six we go deep and discuss a collection of obituaries, a book about how to improve your life with mythology, and a book that explains why “religion poisons everything”. Funny stuff! But really, in the hands of these hilarious comedians, Steve Rosenfield, Jim Earl, and Troy Conrad, it’s a surprisingly fun and informative show. We start with Jim Earl’s hilarious book of fake obituaries, “Mourning Remembrance”, which gets my highest recommendation, which is that it ”Belongs on the back of every toilet in America”. Next, we discuss a very interesting book about creativity, ‘The Icarus Deception’, with Troy Conrad, the man behind one of comedy’s most creative hit shows, ‘Set List’. And finally, we delve deep into the genius mind and compelling career of Christopher Hitchens, whose book ‘God Is Not Great’ explains everything you need to know about organized religion, and a lot about Steve Rosenfield’s career choices.! !! “God Is Not Great” - Christopher Hitchens ISBN - 978-0-446-57980-3 Pub. Atlantic Books!!! “The Icarus Deception” - Seth Godin ISBN - 978-1-101-61230-9 Pub. Portfolio/Penguin! !! “Mourning Remembrance” - Jim Earl - http://morningremembrance.com - Amazon - Kindle!

Steve interviews Seth Godin about his new book The Icarus Deception and how being restless and human will help small business and entrepreneurs make a difference.

In this week's episode, Ben Orenstein is joined by best selling author, Seth Godin. Seth describes himself as an entrepreneur, a blogger, and an agent of change. They discuss art, frustration, and the endless pursuit of perfection as an artist. In his newest book, The Icarus Deception, Seth discusses seeking art in your work and looking beyond standards and production. They talk about the importance of finding connections with other artists and people who can provide meaningful feedback. They discuss several of Seth's blog posts which are linked below, and much more. Seth's Books How to Draw an Owl Pick Three But What if I Fail Krypton Course The Gift by Lewis Hyde The War of Art Interview with Scott Adams Follow @thoughtbot, @r00k, and @thisissethsblog on twitter.

Psychologist, Dr. Bill Crawford looks at the experience of trying new things without needing to be immediately successful. He borrows the phrase "momentary incompetence" from Seth Godin's book, The Icarus Deception, and talks about why this often gets in the way of us accomplishing our goals, and what we can do about it.

打安全牌，聽從專家建議，是工業經濟的金科玉律。然而網路開啟連結經濟時代，成功不再來自你能大量製造更多人們不要的東西，而是來自你連結的能力。如果你在乎自己為什麼工作，明天如何會更好，今天起就用藝術家的態度，展現你最好的能力、最好的眼光，以及最好的自己！

Welcome to episode #340 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is an institution. Normally, in this short paragraph, I do my best to introduce the guest on each episode of the podcast. It would be an insult to Seth Godin to even attempt to try that here. Instead, I'll refer you over to a blog post I wrote on April 26th, 2012 titled, Dear Seth Godin. Beyond Seth being a true inspiration and digital mentor to me, I was watching with bated breath his Kickstarter launch of The Icarus Deception (you can see the project here: The Icarus Deception on Kickstarter). We had many back-and-forths over email, but I was adamant about not having this conversation until after I read his latest business book from cover to cover. As soon as I was close enough, we connected and what you are about to hear is our chat about his latest book, his work and where he's going with everything. I also have three extra copies of The Icarus Deception that I am going to give away to the first three people who correctly answer in the comment section below the name of the musical artist that inspired the title of this podcast episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #340 - Host: Mitch Joel. Running time: 47:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with: Seth Godin. The Icarus Deception. A massive list of Seth Godin's best-selling business books. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #340 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing facebook itunes kickstarter marketing marketing blogger marketing podcast online social network podcast podcasting seth godin social media the icarus deception

Vegetarians and animal death, mitochondria and cancer, a Vitamin D reminder, Relentless Roger's new website, nutrition benefits for the average person, new equipment, Icarus Deception

Rich and Julie discuss the hows, whys and why nots of New Year's resolutions, Eckhart Tolle, The “Icarus Deception”, the importance of going “inside”, setting goals and how to set yourself up for successfully achieving them.SHOW NOTESFree Shipping on Vitamix PurchasesThe Power of Now: A Guide to Spiritual Enlightenment* by Eckhart TolleA New Earth: Awakening to Your Life's Purpose (Oprah's Book Club, Selection 61)* by Eckhart TolleThe Artist's Way* by Julia CameronThe Icarus Deception: How High Will You Fly?* by Seth Godin*Disclosure: Books and products denoted with an asterisk are hyperlinked to an affiliate program. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.HOW CAN I SUPPORT THE PODCAST?1. TELL A FRIEND! (Self-explanatory)2. SHARE ONLINE! (Also self-explanatory)3. SUBSCRIBE & REVIEW the show on iTunes, Stitcher and Soundcloud and TuneIn.4. DONATE: Check out the DONATE button on the right hand margin or click HERE to learn more. We even accept Bitcoin!5. DOWNLOAD THE NEW MOBILE APP! Now you can access, stream, download and share the entire RRP catalog in the palm of your hand on any iOS mobile device (iPhone, iPad and iPod Touch) with our new mobile app. Never miss an episode, plus special announcements, discounts, giveaways. Already downloaded? Awesome. When you have a minute, and it feels right to you, do us a solid and give the app a review in the iTunes Store. See acast.com/privacy for privacy and opt-out information.

Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He’s also the CEO of Squidoo. Show Notes: https://www.socialmediaexaminer.com/22  

Seth Godin is a guest on Funding the Dream on Kickstarter and shares his thoughts and ideas on the power of Kickstarter and the success of his own project, The Icarus Deception.