Different By Design

In Part 2 of this episode, we continue our discussion with Lauren Burger, Senior Design Strategist & Researcher @Sundberg-Ferar, and David Byron, Director of Innovation Strategy on how designers and innovation leaders can bring sustainability into the design phase of development to make up to an 80% improvement in sustainable outcomes for their company.Listen to Part 1 of this Episode:  https://www.buzzsprout.com/1833328/9698648  If you're an innovation leader interested in any of these ideas, or if you're looking for a design & innovation partner, hit us up! We'd love to connect with you and share notes on new mobility.  // hello@sundbergferar.comMusic: Run Toward the Mountains, Ian Ethan Case

"Where do I start in building ESG goals and strategies for my company or team? Does the design phase of development really have THAT big of an impact on overall sustainable outcomes? If so, how can I make sure my company's design function is a sustainable one?" In this 2-part episode, learn why 80% of your products' and services' sustainability impacts are determined in the design phase, and how to leverage the design process to achieve exponentially more sustainable results. Guests: Lauren Burger, Senior Design Researcher & Strategist, and David Byron, Director of Innovation Strategy at Sundberg-Ferar Listen to Part 2 of this episode: https://www.buzzsprout.com/1833328/9698769 If you're an innovation leader interested in any of these ideas, or if you're looking for a design & innovation partner, hit us up! We'd love to connect with you and share notes on new mobility.  // hello@sundbergferar.com

In this episode, we talk with Sundberg-Ferar Director of Innovation Strategy, David Byron, to understand his thoughts on "the new time equation"  within the future vehicle interior experience, and how designers can incorporate common leisure into the everyday commutes of vehicle occupants. Watch the 2nd half of this conversation where Dave shows us visual concepts he designed to illustrate his ideas for architectural thrills in the future vehicle occupant experience // https://youtu.be/VF6fJOxtGVc?t=1070If you're an innovation leader interested in any of these ideas, or if you're looking for a design & innovation partner, hit us up! We'd love to connect with you and share notes on new mobility.  // hello@sundbergferar.comMusic: "Ridgeline", Ian Ethan Case

In Part 2 of this episode, we ask John questions from our audience about their pain points in the product development process. Questions like: When designing, should you put the customer or the end user first? How do you convince your leadership of the validity of a polarizing design. How do you transfer this product development process to the world of startups? Hear his thoughts on these topics and more.Or click here to listen to part 1 of this episode, "Defending Polarizing Designs, Defining Visual Brand Language". 

How do you define a visual brand language for your product line that resonates with your target users while communicating the uniqueness of your brand? How do you defend a polarizing design to your executives that you know is answering your users' needs?John Cunningham, CEO of Ox Tools America, answers these questions and more as he shares his product development process that created their latest tape measure designed specifically for their target segment of contractors. We continue our talk with John in Part 2 of this episode.Intro track: Run Toward the Mountains - Ian Ethan Case