Podcasts about Strategist

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Disruption Now
Disruption Now Episode 190 | What Is Explainable AI?

Disruption Now

Play Episode Listen Later Jan 23, 2026 48:41


Dr. Kelly Cohen is a Professor of Aerospace Engineering at the University of Cincinnati and a leading authority in explainable, certifiable AI systems. With more than 31 years of experience in artificial intelligence, his research focuses on fuzzy logic, safety-critical systems, and responsible AI deployment in aerospace and autonomous environments. His lab's work has received international recognition, with students earning top global research awards and building real-world AI products used in industry.In this episode 190 of the Disruption Now Podcast,

B2B Better
How to Talk Cyber Risk So People Actually Listen | Jeffrey Wheatman, Cybersecurity Strategist at Black Kite

B2B Better

Play Episode Listen Later Jan 21, 2026 21:13


What happens when cyber risk leaders stop speaking in acronyms and start telling stories? In this episode, host Jason Bradwell sits down with Jeffrey Wheatman, SVP of Cyber Risk Strategy at Black Kite and longtime cybersecurity evangelist, to talk about how to lead with problems, not products. From decades advising CISOs at Gartner to launching the panel show Third Party, Jeff shares what he's learned about building trust, breaking down "terminal uniqueness," and why vendors need to collaborate on educating the market instead of competing. If you care about cutting through noise in a saturated market, this conversation is packed with insights you can actually use. Jason and Jeff dive into why so many cybersecurity vendors fall into the trap of "terminal uniqueness" believing they're so different that they can't learn from anyone else. Jeff explains why this mindset kills effective marketing and how leading with the problem, not your product features, is the only way to break through. They explore why CISOs won't talk to sales teams (hint: it's not personal, it's about trust) and why the cybersecurity industry desperately needs more collaboration. Jeff makes a compelling case that we're at war with ransomware networks, yet vendors refuse to talk to each other about how to educate buyers. The conversation shifts to buyer awareness stages and where most marketing completely misses the mark. Jeff shares his framework for thinking about audiences beyond just problem-aware buyers, and why "hallway therapy" at conferences builds more trust than any keynote ever will. Jason asks Jeff how he'd spend $100K to build an audience (not a campaign), and Jeff's answer revolves around creating spaces for real conversation, which is exactly what led him to launch Third Party, a panel show tackling cybersecurity topics with both strategic and tactical depth. They wrap with Jeff's shoutouts to creators doing cyber content right and key takeaways for B2B marketers trying to build trust in technical markets. Whether you're a security vendor struggling to differentiate, a CISO trying to communicate risk to the board, or a B2B marketer in any technical space, Jeff's insights on problem-first storytelling and building genuine community will transform how you think about reaching your audience. This isn't about more content, it's about better conversations. Subscribe to catch every episode. Leave a review to help others discover the show. Share with security professionals or B2B marketers trying to break through technical noise. Follow B2B Better on LinkedIn for weekly insights. 00:00 - Introduction: Cutting through cyber noise 01:30 - Jeff's journey from Gartner to Black Kite 04:00 - Terminal uniqueness: the "we're different" trap 07:00 - Lead with problems, not product features 09:30 - Why CISOs avoid sales conversations 13:00 - We're at war: Why vendors need to collaborate 17:30 - Buyer awareness stages marketers miss 20:00 - Why competitors won't talk (and should) 24:00 - Hallway therapy beats keynotes 27:00 - The $100K audience-building question 30:00 - Launching Third Party panel show 35:00 - Strategic + tactical content together 38:00 - Cybersecurity creators doing it right 42:00 - Key takeaways for B2B marketers Connect with Jason Bradwell on LinkedIn Connect with Jeffrey Wheatman on LinkedIn Visit Black Kite podcast/resource hub Visit InfoSec World's official site Explore B2B Better website and the Pipe Dream podcast

Destination Marketing Podcast
419: Why You Should Level Up from Tactician to Strategist with Camden Bernatz

Destination Marketing Podcast

Play Episode Listen Later Jan 20, 2026 43:52


In this episode of the Destination Marketing Podcast, Adam Stoker welcomes back Camden Bernatz for a thoughtful conversation on the future of marketing strategy. They explore the shift from tactician to strategist, why first-principles thinking matters more than ever, and how marketers can stay valuable as AI continues to change how work gets done. It's a practical, mindset-driven episode for anyone looking to elevate their impact beyond execution. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

The co-lab career stories
Anna Kimelman - Sustainability Strategist

The co-lab career stories

Play Episode Listen Later Jan 20, 2026 20:21


Anna Kimelman is a sustainability strategist and award-winning designer who pioneered sustainable fashion before it became mainstream. After building brands for Puma, AEO and Bloomingdales, she founded an acclaimed womenswear brand that launched with Shopbop and attracted celebrity fans including Kendall Jenner and Hailey Bieber. Now, she leads Loopline, a WBENC-certified consultancy, helping fashion retailers and social organizations drive their sustainability communication — through workshops and circular product innovation — to grow their impact and business. Anna also advises for the Ellen MacArthur Foundation and MIT Solve, helping scale circular businesses worldwide.In this episode, Lindy Fox sits down with Anna about her eye-opening journey from working with major fashion brands to launching her own sustainable collection. After experiencing global production firsthand, she now helps companies innovate and communicate sustainability effectively.

The Conscious Edge Podcast: Redefining Wealth as a Whole Human Experience
How to Raise Capital Without Feeling Like an Imposter: Insights from a Capital Raising Strategist with $75M Experience EP 90

The Conscious Edge Podcast: Redefining Wealth as a Whole Human Experience

Play Episode Listen Later Jan 20, 2026 31:36


Get full show notes at www.consciousedge.com/ep090 If you've ever said, “I can't grow because I don't have access to capital,” this conversation will gently but firmly challenge that belief. In this episode, we explore financial capacity through the lens of capital raising and leadership identity. I'm joined by capital-raising strategist Lauren Brychell, who breaks down why access to money is rarely the true constraint. Instead, it's often confidence, clarity, and the courage to be seen. Together, we unpack what actually holds entrepreneurs back from raising capital, how imposter syndrome quietly caps growth, and what it looks like to step into bigger opportunities without needing to have it all figured out first.

The Visibility Queen Show
Do You Need a Strategist, a Coach, or a Mentor in This Season of Business?

The Visibility Queen Show

Play Episode Listen Later Jan 20, 2026 19:30 Transcription Available


This episode breaks down the real difference between a strategist, a coach, and a mentor so you can stop guessing and choose the support that actually moves your business forward.If you have been unsure what kind of help you need or investing without seeing traction, this episode brings clarity to why the wrong support creates frustration and the right support creates momentum. This episode is for women entrepreneurs who are ready to lead their business intentionally and want to choose support that matches the season they are in.  Schedule your call here https://thevisibleceo.com/schedule-a-call-pageJoin us for this FREE Masterclass on What I would Do if I only had 10 minutes a day to increase my visibility!  https://thevisibleceo.com/giveme10 Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

The Visibility Queen Show
Do You Need a Strategist, a Coach, or a Mentor in This Season of Business?

The Visibility Queen Show

Play Episode Listen Later Jan 20, 2026 19:30 Transcription Available


This episode breaks down the real difference between a strategist, a coach, and a mentor so you can stop guessing and choose the support that actually moves your business forward.If you have been unsure what kind of help you need or investing without seeing traction, this episode brings clarity to why the wrong support creates frustration and the right support creates momentum. This episode is for women entrepreneurs who are ready to lead their business intentionally and want to choose support that matches the season they are in.  Schedule your call here https://thevisibleceo.com/schedule-a-call-pageJoin us for this FREE Masterclass on What I would Do if I only had 10 minutes a day to increase my visibility!  https://thevisibleceo.com/giveme10 Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
Why Today's CIO Must Be an Enterprise Leader, Not Just a Tech Strategist

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Play Episode Listen Later Jan 19, 2026 26:25


1047: What does it take to lead tech—and the enterprise—in 2026? In this episode of Technovation, we feature a panel from our October 2025 Metis Strategy Summit where Steven Norton speaks with three top executive recruiters: Craig Stephenson (Korn Ferry), Jamey Cummings (JM Search), and Scott Robbin (Heidrick & Struggles). Throughout the conversation, each recruiter gives their perspective on the evolving mandate of the CIO. The conversation covers: The convergence of data, security, digital, and operations under the CIO How talent strategy and succession planning are changing What makes a technology leader board-ready The rise (and ambiguity) of the Chief AI Officer Offshore workforce trends and leadership development

CFO Thought Leader
1156: From Turnaround CFO to Enterprise-Scale Strategist | Kevin Rubin, CFO, Zscaler

CFO Thought Leader

Play Episode Listen Later Jan 19, 2026 48:13


When Kevin Rubin arrived at Zscaler in May 2025, he joined an established organization following the retirement of the company's longtime CFO, taking responsibility for continuing the work of a finance leader who had already built a strong foundation. Rubin describes stepping into a business with scale, experienced leadership, and a customer base that included some of the world's largest enterprises, he tells us.In explaining what Zscaler does, Rubin walks through the company's core idea: zero trust. Traditional cybersecurity, he says, relied on network-centric “castles and moats,” requiring large amounts of equipment to connect people, applications, and data. Zscaler challenged that model by treating the internet as a “superhighway” and applying a principle of minimal access. If an employee wants to use Salesforce or email, Rubin explains, the system first authenticates the user and then limits access to only what that person is authorized to see, he tells us.Zscaler was founded in 2007 and went public in 2018, Rubin tells us. Today, roughly 40 percent of the Global 2000 and about 45 percent of the Fortune 500 use the company's platform. Rubin attributes that adoption to a model that delivers security with less overhead and infrastructure than traditional approaches, he tells us. At its core, he says, cybersecurity comes down to two problems: stopping malicious activity from entering the network and preventing sensitive data from leaving it.Reflecting on his first 100 days, Rubin says the transition was shaped by continuity and people. He describes a welcoming executive team and an organization already positioned for growth. Cybersecurity, he notes, remains a dynamic market, with new vulnerabilities constantly emerging, and staying ahead of those threats continues to define the work ahead, Rubin tells us.

All the Things TV with Tiffany Jo Baker
147 - Prophesy Out Your Year (and Upgrade Your Vision Board) with Rhonda Slater

All the Things TV with Tiffany Jo Baker

Play Episode Listen Later Jan 19, 2026 21:00


What if we would invite Jesus into our yearly goal andplanning times? Most of us think about resolutions and goal-setting around this time of year. We look back at what we did and did not accomplish. We decide what worked well for the year and what did not. It's a good and healthy thing to look at the new year and set new goals. However, let's be honest, who is in charge and knows the ins and outs of the year and calendar we are creating? We need to ask Holy Spirit for His wisdom and His guidancein all things, but definitely including our yearly planning. There could be many things that God wants you to do for the following year and He knows what is in store. Listen in today as Tiffany Jo Baker speaks with Rhonda Slater, writer,founder and minister at Pierced By Love, as they discuss how you can prophesy out your calendar, month by month and upgrade your vision board!Listen in for:What the process is in prophesying out your yearHow you can learn to include Holy Spirit in yourplanningWhy it is so important to pray over yourscheduleHow to improve your vision boardFavorite quote:"Prophecy is at the foundation of the intimacy with theLord, all gifts are birthed out of a friendship with Jesus." - Rhonda SlaterFavorite Scripture:"Follow the way of love and eagerly desire gifts of theSpirit, especially prophecy. For anyone who speaks in a tongue does not speak to people but to God. Indeed, no one understands them; they utter mysteries by the Spirit. But the one who prophesies speaks to people for their strengthening, encouraging and comfort.” – 1 Corinthians 14:1-3To find out more about Rhonda Slater, her books andministry, and to sign up for a session with her, go tohttps://www.piercedbylove.com . *Want timely words, resources, and episodes delivered rightto your inbox to help you fuel and fulfill your faith journey? Simply subscribe today to never miss an episode at https://www.tiffanyjobaker.com/subscribe(don't worry, you won't get spam or excessive emails) *If you're looking for perfectly polished people or podcast,this isn't for you. We're real people, with real good information, and a really great God. Don't miss the next Tiffany Jo Baker Podcast episode as wecontinue to help you GET FREE, LIVE FULL & THANK GOD! You can watch on YouTube and https://www.tiffanyjobaker.com/tiffany-jo-baker-podcast or listen in on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast player. Ratings and reviews are like high-fives and “go-girl's” onpodcast Helping you refresh and refocus so you can do all the things you are called and created to do, my 31 Day Devotional “Soul-Care for Go-Getters” is available on Amazon, Barnes and Noble, and my website shop here. (https://www.tiffanyjobaker.com/go-getters-devo ) As a 3x Surrogate, Speaker, Soul-Care and Success Coach andSpirit-led Strategist, I uplift the soul and success of women like you who are walking out your WHY, so you can birth your God-given dreams at home, online, and in the real world. Find me, @TiffanyJoBaker, on Instagram, Facebook andhttps://www.tiffanyjobaker.com. I would love to connect with you there!

Journey Toward More
65. The Slingshot Season

Journey Toward More

Play Episode Listen Later Jan 16, 2026 37:06 Transcription Available


In this episode, we discuss what it means to trust God in seasons where it feels like you're being pulled back instead of moving forward. Using the metaphor of a slingshot, we explore how tension, waiting, and preparation are not setbacks but divine positioning for release at the right time, into the very place you've been working and praying to reach…and beyond. This podcast, Journey Toward More, is available on iTunes, Google, iHeartRadio, Spotify, and Amazon Music/Audible. And remember: *Subscribe and Share *Download *Listen to previous episodes *Review and Comment *Rate and Like Follow for new episodes! Previous episodes are available. Join me on the journey and aspire for more! All links available here: http://linktr.ee/drtammyfranci... RESOURCES: For more information about and/or join our community, visit http://c4cglobalacademy.mn.co ******************* Join Read with us! Join our online reading community: https://c4cglobalacademy.mn.co ***************** SUBSCRIBE to my YouTube channel, Dr. Tammy Francis. https://www.youtube.com/@DrTammyFrancis?sub_confirmation=1 •Turn on your NOTIFICATIONS so you are notified when there's new content. You will find videos and podcast episodes there. • Give the videos a THUMBS UP as you watch or listen. ***************** Grab your copy of the Playbook, “Manifesting More: A Playbook for Planning and Living on Purpose,” “You Can,” “R.E.A.P. More” and “Reading as a Social Action: Women Aspiring for More” at DrTammyFrancis.com or online at Amazon. ******************* CONNECT WITH DR. TAMMY: Linkedin: https://www.linkedin.com/in/dr... Be sure to follow me across all social media platforms (Facebook, Instagram, X (formerly known as Twitter), and TikTok @DrTammyFrancis. Connect with me via https://linktr.ee/drtammyfranc... Also, visit www.catalyst4changeglobal.net. Follow @c4cglobal1 across social media. ABOUT DR. TAMMY: Affectionately called Dr. Tammy, The Catalyst, she is the founder and CEO of Catalyst 4 Change Global, LLC. Dr. Tammy is an edupreneur. She is a Solutionist, Strategist, and Educator. She is a Consultant, Educational Researcher, Speaker, Author, Podcaster, Mentor, and Traveler. Dr. Tammy has a Ph.D. in Curriculum and Instruction and has taught for over 25 years in the traditional educational system--grades 6-12 and higher education. Dr. Tammy has a holistic approach to learning and development. Dr. Tammy helps women clarify the vision for their business (or idea), create an action plan, execute a strategy, and monetize their purpose. She is the catalyst who helps women entrepreneurs and leaders bring their ideas (dreams) to reality. She helps women create a strategy and action plan to upskill, reskill, and retool and provide access to resources to assist in their transition and growth. She has served as a catalyst and helped people in more than 15 countries with purpose-driven, creative solutions while preparing for the future. All that she does is grounded in and inspired by her work and philosophy as a JEDI (Justice, Equity, Diversity, and Inclusion >>> Belonging + Access) advocate.Become a supporter of this podcast: https://www.spreaker.com/podcast/journey-toward-more--2901965/support.

Analytic Dreamz: Notorious Mass Effect
"DEADPOOL: THE MERC WITH A MOUTH | CHARACTER REVEAL | MARVEL RIVALS"

Analytic Dreamz: Notorious Mass Effect

Play Episode Listen Later Jan 15, 2026 12:00


Linktree: ⁠https://linktr.ee/Analytic⁠Join The Normandy For Additional Bonus Audio And Visual Content For All Things Nme+! Join Here: ⁠https://ow.ly/msoH50WCu0K⁠In this segment of Notorious Mass Effect, Analytic Dreamz reacts to the explosive Deadpool: The Merc with a Mouth character reveal trailer for Marvel Rivals. Dive into the official gameplay showcase as Wade Wilson breaks all the rules, becoming the game's first triple-role hero—versatile as Vanguard, Duelist, and Strategist in one chaotic package. Analytic Dreamz breaks down the flashy moves, devastating damage output, impenetrable shields, swift healing, fourth-wall-breaking banter, unique progression mechanics, and signature Deadpool antics like photo mode invincibility and ultimate-blocking flair. Explore how this Merc with a Mouth launches into Season 6: Night at the Museum on January 16, bringing fresh team-ups, visual chaos, and unpredictable gameplay to the free-to-play hero shooter. Whether you're a longtime Marvel Rivals player or Deadpool fan, this reaction covers the hype, abilities, and impact of his arrival.Support this podcast at — https://redcircle.com/analytic-dreamz-notorious-mass-effect/donationsPrivacy & Opt-Out: https://redcircle.com/privacy

The Hitstreak
Episode 221: From Iconic Funnels To An Iconic Life w/ The Ultimate Strategist Caesar Hernandez

The Hitstreak

Play Episode Listen Later Jan 13, 2026 73:35


Episode 221 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Founder and CEO of Icon Funnels Consulting, Caesar Hernandez!Episode in a Glance:In this episode of The Hitstreak, I get to sit down with Caesar Hernandez, founder and CEO of Icon Funnels Consulting. We discuss the transformative power of sales funnels, the importance of authenticity in marketing, and the personal journey that led Caesar from the fitness industry to becoming a marketing strategist. The conversation highlights the significance of understanding your audience, building relationships, and the role of fatherhood in personal growth. Caesar shares insights on effective marketing frameworks and the importance of resilience in overcoming challenges. The episode concludes with a call to action for entrepreneurs to focus on solving problems for their clients and to embrace the journey of growth and learning.Key Points:- Understanding click funnels is crucial for effective marketing.- Sales funnels focus on guiding customers to a single purchase.- Personal struggles can lead to significant business insights.- Authenticity in marketing builds trust with the audience.- Networking is essential for business growth and opportunities.- Effective marketing frameworks can transform a business.- Understanding your audience is key to successful product launches.- Strategy is vital for overcoming business challenges.About our guest: Caesar Hernandez is the founder and CEO of Icon Funnels Consulting, a Nashville-based marketing and strategy firm dedicated to helping established brands scale through high-converting offers, funnels, and media. With a proven track record of driving measurable growth, Caesar has collaborated with industry leaders such as world-renowned motivational speaker Eric Thomas, fitness legend Tony Horton (creator of P90X), and Nashville real estate visionary Tony Giarratana. Known for his ability to turn powerful ideas into movements, Caesar combines strategic insight with creative execution to help brands stand out, grow faster, and become truly iconic. His work sits at the intersection of psychology, performance, and storytelling—transforming the way businesses connect with audiences and build lasting influence.Follow and contact:Instagram: @therealcaesarhernandeziconfunnels.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

TruthWorks
The Blueprint Of Apple & Netflix.The World's #1 Tech Strategist: "We Are Working Wrong!"

TruthWorks

Play Episode Listen Later Jan 13, 2026 42:58


We are taught that great businesses are built on process, management, and roadmaps. But my guest today says that this exact mindset is what kills innovation and drives your best people to quit.Marty Cagan is the "Godfather of Product." He is the founder of the Silicon Valley Product Group and has worked with the giants that defined the internet, including Hewlett-Packard, Netscape, and eBay. He is the man the world's most successful CEOs call when they stop growing.In this conversation, Marty exposes the "Feature Factory" trap that 90% of companies fall into, explains why you should never hire a "Mercenary," and reveals the specific leadership secrets used by Apple, Amazon, and Netflix to dominate their industries.If you are a CEO, a founder, or a leader who wants to build something that actually matters, this is the warning you need to hear.

Better Brave with Candace
205: Build Authority Fast Using SEO + Podcast Guesting with Mckayla, SEO Strategist

Better Brave with Candace

Play Episode Listen Later Jan 13, 2026 24:21


Meet my friend Mckayla — SEO Strategist, blog content writer, and honestly, the queen of breaking SEO down so it finally makes sense.If you've been wondering why SEO suddenly feels like a buzzword (again), how it works in 2026, or what actually moves the needle when it comes to getting found online this episode is for you.Inside this episode we cover: Why SEO has exploded again and what's changing in the online space How SEO supports your entire visibility ecosystem (not just your website!) Why podcast guesting is secretly one of the most powerful SEO strategies you can use How to track your SEO growth so you actually know what's working Simple foundational steps to optimize your content, your website, and even your guest interviewsIf the words “SEO” or “blogging” ever felt overwhelming Mckayla makes it feel doable, fun, and actually strategic.Let's make 2026 the year people find you without you having to post 24/7.Connect with Mckayla: https://www.instagram.com/commamama.co/https://thecommamamaco.com/Free SEO Checklist: https://tcm.myflodesk.com/six-steps-to-better-seo

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1527: Author Success Secrets: Publish and Promote Your Book Effectively  with  Publishing Strategist Pharice Brown

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jan 10, 2026 1:55


Pharice Brown is a literary activist, book publisher, and founder of Pain to Prosperity Publishing, a platform dedicated to amplifying powerful Black and Brown voices too often overlooked in mainstream publishing. Leveraging her background in corporate strategy and her passion for professional and personal storytelling, Pharice has created a company focused on legacy, impact, and authentic representation. She helps future authors overcome doubt, discover their stories, and navigate the publishing process to create works that resonate and inspire. In this episode of Marketer of the Day, Robert Plank sits down with Pharice Brown to discuss the journey from corporate boardrooms to literary entrepreneurship. Pharice shares how everyone has a story worth telling, why personal experiences and professional expertise both deserve an audience, and the importance of visibility and marketing in the publishing journey. They dig deep into the biggest challenges authors face, especially getting started, being open to feedback, and embracing creativity and fun through marketing. You'll hear about overcoming imposter syndrome, strategies for finishing and launching a book, the differences between self-publishing and working with a publisher, and real-world success stories of new authors. Pharice offers practical advice, motivational support, and free 15-minute strategy calls to help aspiring writers take the first step. Quotes: “Everyone has a book inside them. The real question is how you choose to spend it and whether you'll let it be read.” “Your core idea doesn't need to change, but your information might. Growth comes from being open enough to refine the message so it's truly worth reading.” “Write the book. Show up consistently. Have fun. Be creative and let the world decide its value.” Resources: Connect with Pharice Brown on LinkedIn Explore Pain2ProsperityPublishing

The Great Battlefield
A New Generation of Digital Strategists with Caleb Brock

The Great Battlefield

Play Episode Listen Later Jan 9, 2026 64:59


Caleb Brock joins The Great Battlefield podcast to talk about his career, leading digital strategy for Ro Khanna and the changes he feels need to be made for the Democratic party to be successful.

The Strategists
Episode 1901: Holiday Spectacular

The Strategists

Play Episode Listen Later Jan 9, 2026 63:03


Check the Orthodox Boxing Day deals, lower your expectations accordingly, and get ready as The Strategists unpack the year that was in the Flair Airlines* Better Late Than Never Holiday Spectacular. Stephen Carter, Shannon Phillips, and Annalise Klingbeil try to make sense of the last year in politics. From delayed responses and rare perfect landings to middle-seat nightmares, political rebirths and obituaries, Zain Velji keeps everybody in line.*not our sponsorJoin our Patreon for ad-free episodes, bonus episodes, and access to our exclusive Discord.https://www.patreon.com/c/strategistspodYou can also watch our episodes on YouTube.https://www.youtube.com/@strategistspod Hosted on Acast. See acast.com/privacy for more information.

Content Marketing, Engineered Podcast
From Skeptic to Strategist: Embracing Reddit for Industrial Marketing

Content Marketing, Engineered Podcast

Play Episode Listen Later Jan 8, 2026 27:14


What if one of the most influential channels for industrial buyers isn't LinkedIn or Google, but Reddit? Reddit is shaping how engineers research products, validate vendors, and even influence AI-powered search results. In this episode, we dig into how one industrial brand embraced Reddit as a low-cost, high-impact awareness channel. In this episode, Mandee Nguyen, Content Marketing Manager at SICK Sensor Intelligence, shares her journey through her marketing career and how her current role led her to focus on using Reddit to reach SICK's technical audience. Mandee's journey to Reddit didn't start with enthusiasm. Like many marketers, she initially associated the platform with gaming threads and pop culture debates. But shifting search behavior, Google's increased surfacing of Reddit threads, and the platform's growing influence on AI-driven search quickly changed her perspective. Engineers, it turns out, are actively using Reddit as a trusted source of information.At SICK, Reddit began as a low-risk pilot focused on paid advertising. With most ads costing under $1,000, the barrier to entry was far lower than LinkedIn. Mandee shared examples and said video ads, especially demo-focused, educational content, performed best. The conversation also explores why Reddit is best approached as an awareness channel rather than a direct lead-generation engine. Reddit's lead gen tools are still in beta, and users are notoriously resistant to marketing. Authenticity is critical, both in ad copy and any organic, used-based participation.Beyond Reddit, Mandee offers broader advice for industrial marketers heading into 2026: invest in partner marketing, leverage credible external influencers, and use AI strategically for efficiency.Key TakeawaysReddit is a trusted source for information in the engineering community.Advertising on Reddit is more cost-effective than LinkedIn.Authenticity is crucial when marketing on Reddit.Video ads perform better than image ads on Reddit.Engaging with external influencers enhances credibility.Content should be educational rather than promotional.AI tools are used for content repurposing and ad creation.ResourcesConnect with Mandee on LinkedInConnect with Wendy on LinkedInLearn more about SICK Sensor IntelligenceLearn more about TREW's Marketing Strategy servicesRegister for the Industrial Marketing Summit 

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Play Episode Listen Later Jan 7, 2026 62:14 Transcription Available


In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby's faces on shop shutters. 

All the Things TV with Tiffany Jo Baker
146 - When Counseling and Therapy Don't Work (PT 2) with Mark Vanderlip

All the Things TV with Tiffany Jo Baker

Play Episode Listen Later Jan 5, 2026 21:02


When it comes to understanding that demons are real and can be attached to a human, our brains quickly try to make sense of this information. One of the quickest ways for us to wrap our brains around this fact is to believe that there are certain types of people who are affected. We feel a little less threatened when we consider that demons only mess with people who are looking for them or dabbling in demonic things. Well, the reality is this: everyone can be affected by demons, and many are affected by no fault of their own. It is no secret that satan is no gentleman and couldn't care less about what is fair. He preys on the most vulnerable, like the youngest and the oldest in our society and those whose ancestors opened the door to him. He goes for the weak, disabled, and those most unprotected. This is why it is not uncommon to come in contact with those being influenced or tormented by demons. If you live in this fallen world, then you are susceptible, and that is not to induce fear, that is just reality. However, God has provided His Word, His power, His anointing, and His people to set those in bondage free. Listen in today to part 2 of Tiffany Jo Baker speaking with Mark Vanderlip, a man who stepped down from a professional counseling profession in order to bring deliverance to those who are demonically bound. Find out how easy it is to discover if a demon is wreaking havoc on your mind, body, family, and life. Learn how God has made a way for the most ordinary people to be warriors for the Lord in the area of deliverance and inner healing.Listen in for:• How we come in contact with people oppressed by demons• Ways to discover if you are dealing with a demon• When it becomes necessary to get help• Why deliverance can be necessary for ALL of us at some pointFavorite Quotes:"The demons are the ones terrified of you, when they are trying to convince you that you should be afraid of them." - Mark Vanderlip"Jesus doesn't want us to get used to what we're dealing with." - Tiffany Jo Baker"The first thing is to start recognizing thoughts that aren't yours, the biggest game plan the enemy has is for us to hide." - Mark VanderlipFavorite Scripture:"Like a fluttering sparrow or a darting swallow, an undeserved curse does not come to rest." - Proverbs 26:2You can find out more about Mark Vanderlip, his ministrywork, resources and services at https://www.markvanderlip.com/ . *Want timely words, resources, and episodes delivered right to your inbox to help you fuel and fulfill your faith journey? Simply subscribe today to never miss an episode at https://www.tiffanyjobaker.com/subscribe (don't worry, you won't get spam or excessive emails)*If you're looking for perfectly polished people or podcast, this isn't for you. We're real people, with real good information, and a really great God.Don't miss the next Tiffany Jo Baker Podcast episode as we continue to help you GET FREE, LIVE FULL & THANK GOD! You can watch on YouTube and https://www.tiffanyjobaker.com/tiffany-jo-baker-podcast or listen in on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast player. Ratings and reviews are like high-fives and “go-girl's” on podcast Helping you refresh and refocus so you can do all the things you are called and created to do, my 31 Day Devotional “Soul-Care for Go-Getters” is available on Amazon, Barnes and Noble, and my website shop here. ( https://www.tiffanyjobaker.com/go-getters-devo )As a 3x Surrogate, Speaker, Soul-Care and Success Coach and Spirit-led Strategist, I uplift the soul and success of women like you who are walking out your WHY, so you can birth your God-given dreams at home, online, and in the real world. Find me, @TiffanyJoBaker, on Instagram, Facebook and https://www.tiffanyjobaker.com. I would love to connect with you there!

The John Batchelor Show
S8 Ep275: DEFOE THE MASTER SPY AND AVERY THE STRATEGIST Colleagues Sean Kingsley and Rex Cowan, The Pirate King. The group discusses the irony of Defoe and Avery attending a play about Avery's life, which Defoe secretly wrote under a pseudonym. Kingsley

The John Batchelor Show

Play Episode Listen Later Jan 4, 2026 5:53


 DEFOE THE MASTER SPY AND AVERY THE STRATEGIST Colleagues Sean Kingsley and Rex Cowan, The Pirate King. The group discusses the irony of Defoe and Avery attending a play about Avery's life, which Defoe secretly wrote under a pseudonym. Kingsley emphasizes Defoe's role as a master spy using multiple aliases. They conclude that Avery was a strategist who defied the simple "swashbuckling" pirate stereotype. NUMBER 4

Nights with Steve Price: Highlights
Goodbye 2025 — and good riddance!

Nights with Steve Price: Highlights

Play Episode Listen Later Jan 1, 2026 10:13


Many of us stepped into this year with cautious optimism, hoping it might finally be a calmer chapter. Instead, it delivered just about everything except calm. From elections and political chaos to rising global tensions, environmental extremes, workplace upheaval and relentless cost-of-living pressure, it’s been a year that never seemed to let up. And then, as the year closed, Australia was rocked by a horrifying terror attack that took lives and injured many more — a moment that stopped everything else in its tracks and left the nation grieving. It’s no wonder so many people are feeling exhausted, sad and emotionally wrung out. Bill speaks with conflict Strategist and Mediator Sarah Blake to help make sense of why this year has felt so heavy, how constant conflict and stress affect us, and how we can head into 2026 with clearer boundaries, softer ambition, and a little more permission to simply be.See omnystudio.com/listener for privacy information.

The Best of Azania Mosaka Show
Reflecting on 2025

The Best of Azania Mosaka Show

Play Episode Listen Later Dec 31, 2025 21:49 Transcription Available


Jane Dutton speaks to Taryn-lee Kearney a Globally-recognized CSP professional speaker, human connection strategist, and founder & CEO of Aha! Training & Development and The Boardroom Couch about reflecting on the year that was 2025. See omnystudio.com/listener for privacy information.

Money Life with Chuck Jaffe
Strategist Delwiche says to ride trends in foreign stocks and commodities in '26

Money Life with Chuck Jaffe

Play Episode Listen Later Dec 30, 2025 55:44


Willie Delwiche, investment strategist at Hi Mount Research, says that investors may be expecting too much from the domestic stock market, which makes it more likely to disappoint them even if it delivers modest gains. He's more excited about the prospects of international stocks and the commodities market, where he says the values — relative to the domestic market — remain attractive and there is more room to run.   With year-end upon us, Chuck talks about some personal finance realizations he has made this year that have him adjusting his thinking for the future, to better balance money and happiness. He's discussing research which shows that how someone receives their income may be a bigger determinant in their happiness than how much money they have, and how financial security is not just about the number at the bottom of a net worth statement. Plus, Stephen Akin, founder of Akin Investments brings his stock-picking mix of technical momentum indicators and fundamental analysis back to the Market Call.

The CEO Series with McGill's Karl Moore
Martine St-Victor, Communication Strategist and General Manager at Edelman

The CEO Series with McGill's Karl Moore

Play Episode Listen Later Dec 29, 2025 45:57


Culture Change RX
Inside the Capstone Playbook: Helping Hospitals Begin Their Transformation (Julie Coneset)

Culture Change RX

Play Episode Listen Later Dec 24, 2025 47:47


Send us a MessageIn this episode of Culture Change RX, Sue Tetzlaff, cofounder of Capstone Leadership Solutions, engages in conversation with one of Capstone's transformational experts, Julie Coneset. They discuss the transformational assessment, planning, and coaching process at Capstone Leadership that makes up the early weeks of Phase One activities for healthcare organizations that are engaged in a Capstone partnership. They explore the importance of establishing a strong foundation for this transformation through this strong start. The conversation emphasizes the need for tailored team structures and action plans that respect past efforts while fostering a culture of continuous improvement and growth.Julie  joined me on a previous episode, The Art of Meaningful Employee Evaluations. If developing leaders through thoughtful, human-centered processes matters to you, that episode is worth a listen as well.Key TakeawaysPhase I activities are crucial for setting the foundation for long-term change.Deliverables include team and leadership action plans.The initiative champion plays a key role in leading change.Data collection is essential for assessing organizational needs.Plans are tailored to meet specific organizational goals.Past experiences with large-scale change initiatives help to inform future strategies.We're stepping forward in a bigger way—growing our team of rural healthcare experts, growing our capabilities by adding a strategic planning division … all of this so we can expand our ability to help even more rural hospitals and other small healthcare organizations in 2026. … We'd love to explore how we can support your organization in being the provider- and employer-of-choice so you can keep care local and margins strong! Learn more at CaptoneLeadership.netHi! I'm Sue Tetzlaff. I'm a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.For decades, I've worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I've learned is this: culture is not a soft thing. It's the hardest thing, and it determines everything.When you're ready to take your culture to the next level, here are three ways I can help you:1. Listen to the Culture Change RX PodcastEvery week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy. 2. Subscribe to our Email NewsletterGet practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won't find on the podcast.

InDesign Secrets
Journey from Designer to Presentation Strategist

InDesign Secrets

Play Episode Listen Later Dec 22, 2025 41:11


Mike Parkinson and Jody Wissing join the CreativePro Podcast for a candid conversation about their unexpected paths into presentation design. They explain that presentation design isn't what most people think it is. It's not about making pretty slides. It's about understanding and caring about the content well enough to turn it into a story. They walk through their favorite features for building slides in PowerPoint plus other essential apps for outlining, note gathering, and creating visual elements. Their conversation includes open and honest thoughts about the growing role of AI in presentation design. They share what's helping them, what's changing their workflows, and what keeps them curious—or cautious. They also talk about where they hope AI will take the industry and where they'd prefer it not to go, all while emphasizing the human thinking that still guides great presentation work. Episode Highlights Hear how Jody's very first presentation on a kindergarten playground set the tone for a lifetime of storytelling. Follow Mike's winding path from fine art to bioengineering to comic books before he ever opened PowerPoint. Learn why Jody sometimes shows 300+ slides in a 45-minute presentation, and how audiences never notice. Hear Mike describe AI as a Friction Fixer or Accelerator. It is part of the process, not the product. Listen as both designers share how AI is already part of their daily process, what it helps them do, and why the human element still matters. Catch their honest fears and hopes for AI—including how far they think avatars might go. Resources and Links Mike Parkinson – Website Jody Wissing – Website Inkscape – Free vector graphics editor Slidewise – Add-in for managing and inspecting PowerPoint content NXPowerLite – Windows file compressor Creative Cloud Libraries for PowerPoint – Add On The Presentation Design Conference 2026, February 17–20, 2026 CreativePro Week 2026, Nashville, June 29–July 3, 2026 Save $100 on any CreativePro event in 2026 with the discount code: PODCAST Get $15 off one year of CreativePro membership with the discount code: PODCAST

All the Things TV with Tiffany Jo Baker
145 - When Counseling and Therapy Don't Work (Pt 1) with Mark Vanderlip

All the Things TV with Tiffany Jo Baker

Play Episode Listen Later Dec 22, 2025 21:34


How many times have you sought out counseling to help you through a difficult season? How many of those times did you wind up discontinuing your sessions without feeling like the initial issue had been dealt with? It is safe to say that most of us have been down this road. We seek help because we are smart enough to realize that if we were going to work through our issues alone, we would have done so. However, when we go, it feels a little like we are a little hamster on the wheel, saying all the things, hearing all the things, and even doing all the suggested things...to no avail.There are as many ways to "deal" with hurts in our lives as there are ways to be hurt, but many of them do not work! Let me be clear here: there are some amazingly qualified folks out there who are trained to help, and they do it from a healthy and helpful place. However, some things require more than what can humanly be provided. This is where things like deliverance and inner healing become God-ordained and God-designed ways to handle things. Listen in today as Tiffany Jo Baker speaks with Mark Vanderlip about his deliverance ministry and the ways he is being used to set the captives free!Listen in for:Why regular counseling and therapy fail to work at timesWhen if might be necessary to have deliverance or inner healingWhat the Bible says about this kind of healingHow we as Christians can help those who are boundFavorite Quotes:"Deliverance is directly confronting and expelling demons; inner healing is about breaking down the strongholds that the demons have built up." - Mark Vanderlip"Demons hide behind unforgiveness, secrecy, and altered personality parts, their own fractured parts." - Mark Vanderlip"Yes, the Cross did it, but we have to enforce it, and make it on earth as it is in Heaven." - Tiffany Jo BakerFavorite Scripture:"The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full." - John 10:10You can find out more about Mark Vanderlip, his ministrywork, resources and services at https://www.markvanderlip.com/ . *Want timely words, resources, and episodes delivered right to your inbox to help you fuel and fulfill your faith journey? Simply subscribe today to never miss an episode at https://www.tiffanyjobaker.com/subscribe (don't worry, you won't get spam or excessive emails)*If you're looking for perfectly polished people or podcast, this isn't for you. We're real people, with real good information, and a really great God.Don't miss the next Tiffany Jo Baker Podcast episode as we continue to help you GET FREE, LIVE FULL & THANK GOD! You can watch on YouTube and https://www.tiffanyjobaker.com/tiffany-jo-baker-podcast or listen in on Apple Podcasts, Spotify, or your favorite podcast player. Ratings and reviews are like high-fives and “go-girl's” on podcast.Helping you refresh and refocus so you can do all the things you are called and created to do, my 31 Day Devotional “Soul-Care for Go-Getters” is available on Amazon, Barnes and Noble, and my website shop here. ( https://www.tiffanyjobaker.com/go-getters-devo )As a 3x Surrogate, Speaker, Soul-Care and Success Coach and Spirit-led Strategist, I uplift the soul and success of women like you who are walking out your WHY, so you can birth your God-given dreams at home, online, and in the real world. Find me, @TiffanyJoBaker, on Instagram , Facebook and https://www.tiffanyjobaker.com. I would love to connect with you there!

The Hairdresser Strong Show
From Stylist to CEO: Strategy, Mentorship, and Longevity in Beauty | Tanya Tymus-Bellamy | Salon Owner & CEO, McKenna Jordan Salon Bar | Product Line Owner, TRHI for ICONIC Hair | Serial Entrepreneur & Beauty Strategist

The Hairdresser Strong Show

Play Episode Listen Later Dec 22, 2025 39:16


In this episode, salon owner and serial entrepreneur Tanya Tymus-Bellamy shares lessons from a 39 year career spanning ten salons across multiple cities. From funding and staffing to mentorship and long-term strategy, Tanya breaks down what it really takes to build a sustainable, high-end beauty business.Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!Key Takeaways:

The Librarian Linkover
Kevin King - Library Solutions Strategist at Midwest Tape

The Librarian Linkover

Play Episode Listen Later Dec 21, 2025 35:32


Kevin King, Library Solutions Strategist at Midwest Tape, discusses how librarians are such a great fit to work for library vendors.

The Jesse Kelly Show
GOP Strategist Warns MISERABLE Republican Losses Are Coming

The Jesse Kelly Show

Play Episode Listen Later Dec 20, 2025 42:37 Transcription Available


Republicans may be in line for a brutal midterm loss that could snowball into future elections. Jesse Kelly catches up with a GOP strategist about this, as well as a GOP Senator. Best of I'm Right with Jesse Kelly on The First TVVandy Crisps: Ready to give MASA or Vandy a try? Get 25% off your first order by going to http://masachips.com/JESSETV and using code JESSETV. Cowboy Colostrum: Get 25% Off Cowboy Colostrum with code JESSETV at https://www.cowboycolostrum.com/JESSETV Pure Talk: Go to https://www.puretalk.com/JESSETV and save 50% off your first month.Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

JVC Broadcasting
Healthy Lifestyle 12-20-25 Angela Gervino - Keeping the Human in HR

JVC Broadcasting

Play Episode Listen Later Dec 20, 2025 42:24


What if the secret to building stronger teams, scaling your business, and mastering HR isn't just about working harder—but about hiring smarter, leading with clarity, and staying ahead of the future of work? In this episode of Healthy Lifestyle, Host & America's #1 Take Action Success Coach & Strategist, Coach Lori Anne (De Iulio Casdia), sits down with Angela Gervino, a people-focused HR and Operations leader with 25+ years of experience helping businesses hire smarter, build stronger teams, and simplify the people side of growth. Angela's diverse background in healthcare, facilities services, construction, and engineering gives her a sharp understanding of what drives organizational success.In 2020, Angela founded Gervino Group, a national recruitment and HR consulting firm built on clarity, connection, and results. Today, she partners with companies across the U.S. to strengthen teams and create workplaces where both people and businesses thrive. A SHRM-CP, Certified Behavioral Workplace Assessor, and ISSA Certified Skills Trainer, Angela brings strategy and heart to everything she does.

Let’s Have A Drink (New York)
First Draft Live: CBRE Global Client Strategist & Senior Economic Advisor Spencer Levy — CRE Wrapped 2025

Let’s Have A Drink (New York)

Play Episode Listen Later Dec 19, 2025 42:07 Transcription Available


2025 was a noisy year.Policy changes, interest rate adjustments and geopolitical roller coasters kept CRE on their toes.With financing loosening up and transactions picking up, the groundwork is being laid for a better 2026, but where is a safe investment in a world where fundamentals seem to be shifting?CBRE Global Client Strategist and Senior Economic Advisor Spencer Levy said he advises his clients to wade through the noise and look at the drivers in New York, San Francisco, Dallas, Miami and the Midwest to really see what's on the horizon for CRE. These include the reshoring of manufacturing and the train from Mexico to Canada, which carries nearly $2T in trade each year.“You follow that durable demand driver, that infrastructure, despite some of the tariff noise, despite some of the trade noise, despite some of the political changes — that's the time to find opportunity,” Levy said.

We Don't PLAY
How to Write Catchy Titles (Meta), Descriptions, and High-Impact Headlines with Favour Obasi-ike [Step-by-step SEO Guide]

We Don't PLAY

Play Episode Listen Later Dec 19, 2025 51:28


How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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WTFinance
Serious Market Crash in 2026 with David Rosenberg

WTFinance

Play Episode Listen Later Dec 19, 2025 47:35


Interview recorded - 12th of December, 2025On this episode of the WTFinance podcast I had the pleasure of welcoming back David Rosenberg. David is the Founder & President of Rosenberg Research & associates.During our conversation we spoke about the review of 2025, employment rolling over, FED challenges, multiple expansion potential, portfolio positioning and more. I hope you enjoy!0:00 - Introduction0:56 - Review of 20256:30 - Employment rolling over14:18 - FED challenges21:05 - Outlook for 2026?29:12 - Multiple expansions37:40 - Portfolio positioning46:05 - One message to takeaway?David Rosenberg is the Founder and President of Rosenberg Research & Associates Inc., an economic consulting firm he established in January 2020. He and his team have as their top priority providing investors with analysis and insights to help them make well-informed investment decisions.Prior to Rosenberg Research, David was Chief Economist & Strategist at Gluskin Sheff + Associates Inc. from 2009 to 2019. From 2002 to 2009, he was Chief North American Economist at Merrill Lynch in New York, during which he was consistently ranked in the Institutional Investor All-Star analyst rankings. Prior thereto, he was Chief Economist and Strategist for Merrill Lynch Canada, based out of Toronto, where he and his team placed first in the Brendan Wood survey of Canadian economists for ten years in a row.Mr. Rosenberg is a frequent contributor to most major financial newspapers and publications in North America and makes regular TV appearances in the financial media. He received both a Bachelor of Arts and Masters of Arts degree in Economics from the University of Toronto.David Rosenberg - Website - https://www.rosenbergresearch.com/Twitter - https://twitter.com/EconguyRosieArticle - https://www.linkedin.com/pulse/lament-bear-david-rosenberg-tpxzcLinkedIn - https://www.linkedin.com/in/david-rosenberg-40800219b/WTFinance -Instagram - https://www.instagram.com/wtfinancee/Spotify - https://open.spotify.com/show/67rpmjG92PNBW0doLyPvfniTunes - https://podcasts.apple.com/us/podcast/wtfinance/id1554934665?uo=4Twitter - https://twitter.com/AnthonyFatseas

80,000 Hours Podcast with Rob Wiblin
AI Drone Warfare Could Spiral Out of Control | U.S. Defense Strategist Paul Scharre

80,000 Hours Podcast with Rob Wiblin

Play Episode Listen Later Dec 17, 2025 165:17


In 1983, Stanislav Petrov, a Soviet lieutenant colonel, sat in a bunker watching a red screen flash “MISSILE LAUNCH.” Protocol demanded he report it to superiors, which would very likely trigger a retaliatory nuclear strike. Petrov didn't. He reasoned that if the US were actually attacking, they wouldn't fire just 5 missiles — they'd empty the silos. He bet the fate of the world on a hunch that his machine was broken. He was right.Paul Scharre, the former Army Ranger who led the Pentagon team that wrote the US military's first policy on autonomous weapons, has a question: What would an AI have done in Petrov's shoes? Would an AI system have been flexible and wise enough to make the same judgement? Or would it immediately launch a counterattack?Paul joins host Luisa Rodriguez to explain why we are hurtling toward a “battlefield singularity” — a tipping point where AI increasingly replaces humans in much of the military, changing the way war is fought with speed and complexity that outpaces humans' ability to keep up.Links to learn more, video, and full transcript: https://80k.info/psMilitaries don't necessarily want to take humans out of the loop. But Paul argues that the competitive pressure of warfare creates a “use it or lose it” dynamic. As former Deputy Secretary of Defense Bob Work put it: “If our competitors go to Terminators, and their decisions are bad, but they're faster, how would we respond?”Once that line is crossed, Paul warns we might enter an era of “flash wars” — conflicts that spiral out of control as quickly and inexplicably as a flash crash in the stock market, with no way for humans to call a timeout.In this episode, Paul and Luisa dissect what this future looks like:Swarming warfare: Why the future isn't just better drones, but thousands of cheap, autonomous agents coordinating like a hive mind to overwhelm defences.The Gatling gun cautionary tale: The inventor of the Gatling gun thought automating fire would reduce the number of soldiers needed, saving lives. Instead, it made war significantly deadlier. Paul argues AI automation could do the same, increasing lethality rather than creating “bloodless” robot wars.The cyber frontier: While robots have physical limits, Paul argues cyberwarfare is already at the point where AI can act faster than human defenders, leading to intelligent malware that evolves and adapts like a biological virus.The US-China “adoption race”: Paul rejects the idea that the US and China are in a spending arms race (AI is barely 1% of the DoD budget). Instead, it's a race of organisational adoption — one where the US has massive advantages in talent and chips, but struggles with bureaucratic inertia that might not be a problem for an autocratic country.Paul also shares a personal story from his time as a sniper in Afghanistan — watching a potential target through his scope — that fundamentally shaped his view on why human judgement, with all its flaws, is the only thing keeping war from losing its humanity entirely.This episode was recorded on October 23-24, 2025.Chapters:Cold open (00:00:00)Who's Paul Scharre? (00:00:46)How will AI and automation transform the nature of war? (00:01:17)Why would militaries take humans out of the loop? (00:12:22)AI in nuclear command, control, and communications (00:18:50)Nuclear stability and deterrence (00:36:10)What to expect over the next few decades (00:46:21)Financial and human costs of future “hyperwar” scenarios (00:50:42)AI warfare and the balance of power (01:06:37)Barriers to getting to automated war (01:11:08)Failure modes of autonomous weapons systems (01:16:28)Could autonomous weapons systems actually make us safer? (01:29:36)Is Paul overall optimistic or pessimistic about increasing automation in the military? (01:35:23)Paul's takes on AGI's transformative potential and whether natsec people buy it (01:37:42)Cyberwarfare (01:46:55)US-China balance of power and surveillance with AI (02:02:49)Policy and governance that could make us safer (02:29:11)How Paul's experience in the Army informed his feelings on military automation (02:41:09)Video and audio editing: Dominic Armstrong, Milo McGuire, Luke Monsour, and Simon MonsourMusic: CORBITCoordination, transcripts, and web: Katy Moore

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Play Episode Listen Later Dec 17, 2025 33:43 Transcription Available


In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we explore the behavioral science behind emotional resonance, effective messengers, and public health impact.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1505: Sales Multiplied Through Media: Use Direct Response Marketing to Drive High-Value Leads with Lead Generation Strategist Roy Furr

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Dec 15, 2025 30:47


Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing. In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth. Quotes: “Advertising is sales multiplied through media.” “Trust yourself—not that you'll always get it right, but that you'll keep learning and adapting until you do.” “The magic happens when you frame the first appointment as free value, not a sales call.” Resources: Visit Roy Furr's Website Connect with Roy Furr on LinkedIn

Your Spectacular Life
Andrew Ackerman, Seasoned Entrepreneur and Venture Strategist

Your Spectacular Life

Play Episode Listen Later Dec 12, 2025 36:30


Andrew Ackerman has launched 2 startups and invested in over 70 startups over the past 2 decades, first as an angel and then in an accelerator/VC context. He has created a number of unique investing and innovation platforms for funds like Dreamit Ventures and Second Century Ventures where he currently runs REACH Labs. He's literally written the book on what it takes to build a great startup. Published in May, "The Entrepreneur's Odyssey," has been described as Lean Startup meets The Alchemist. Andrew also consults on corporate innovation strategies such as CVC, accelerators, venture studios, etc. and is an adjunct professor of entrepreneurship. For more information, visit andrewbackerman.com. His book can be purchased on Amazon.com.

A New Direction
5 Ways Peernovation Drives Better Business Results

A New Direction

Play Episode Listen Later Dec 11, 2025 57:55


Peers and Innovation – Peernovation This week on A New Direction with Coach Jay, we're diving back into a powerful idea that has only grown more relevant: Peernovation. Leo Bottary returns with the newly revised 2nd Edition of Peernovation: Leverage Peer Wisdom to Create Team Excellence and trust me… this update is not just a cosmetic refresh. It is a transformational rethinking of how people, teams, and leaders rise together. In a world where complexity increases and isolation becomes easier; Leo makes a bold case: the future belongs to the teams who intentionally harness the wisdom of their peers. This is not “team building”—this is unlocking human potential through connection. We'll explore why the most successful groups don't happen by accident—they happen by design. Peernovation challenges leaders to rethink the way they select, develop, and inspire teams. It shows why the who always comes before the what, and why the right peers can elevate performance faster than any strategy, incentive program, or motivational campaign. Leo breaks down the research behind high-performing groups and reveals the hidden habits that allow teams to become more innovative, more accountable, and more resilient. If you've ever wondered why some teams consistently outperform—even when they shouldn't—this episode will give you the blueprint. We're also going to dig into the shift from individual excellence to collective greatness—something many leaders say they want but rarely know how to cultivate. Peernovation demonstrates that peer influence is the most powerful driver of behavior and performance inside any group. When you understand how peer dynamics shape standards, culture, and outcomes, you stop “managing people” and start unleashing them. This is where the magic happens. This is where belonging fuels bravery, and where teams start to multiply their potential instead of adding to it. Join us to discover how peer-powered teams are built, how they sustain excellence, and how you can create them in your organization, your business, or your life. Whether you’re a business owner, a leader under pressure, or someone who wants to elevate the people around you, this conversation with Leo Bottary will challenge you, inspire you, and give you tools you can use immediately. Peernovation isn't just a concept… it's a movement. And tomorrow, we're going to show you how to become part of it. Leo Bottary‘s book, “Peernovation: Leverage Peer Wisdom to Create Team Excellence (2nd Edition) is insightful and gives the most fundamental and necessary components to building organizational and business groups and teams that are not only effective but will lead your business to greater growth and profitability. We all know it’s true, we can be far more creative in a group that we can be on our own.  We know that we make better decisions in groups then we can on our own. We also know that growth doesn’t happen in a silo it happens in groups and teams.  So how do we build these groups and teams so that we can be as successful as possible.  This is where “Peernovation” comes to the rescue. Peernovation is the combination of two words.  Peers, such as your colleagues and people like you, and Innovation, the creative process that helps us grow and achieve more.  We put them together to create Peernovation.  But it is not for the faint of heart.  To have successful peernovation there are some hard choices we have to make.  Such as insuring that there is absolute psychological safety, that there are value and behavior alignment, etc. The 2nd edition is a great read.  It flows well.  The new ideas added to the book are fantastic and insightful.  After reading it I also found myself trying to figure how I take my own existing teams and reestablish ground rules and better communication so that I have better Peernovation. Click here to get your copy of Peernovation Please thank our sponsors for joining us here on A New Direction Linda Craft Team, Realtors has been a partner with A New Direction since the very beginning. They are the relationship real estate professionals, and for more than 40 years they have built a reputation in the world wide real estate community as the real estate people with “Legendary Customer Service”. They understand that a home is made not of bricks, sticks and mortar, but of people and those are memories that are personal and last a lifetime.  You don’t last for 40 years in the real estate business if you don’t provide an amazing client experience and fantastic customer service after a home has sold and closed.  Are you ready to experience the Linda Craft Team difference?  Click on over to www.LindaCraft.com. and Enhance Your Audiobook Experience with Zoundy! If you're an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you're recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here's the best part: As a listener of A New Direction, you get an exclusive deal! Head over to zoundy.com/jay and use the code JAY25 at checkout to unlock special savings on your audiobook production. Don't settle for anything less than studio-quality sound—power up your audiobook journey today with Zoundy! There are No Business Problems… Only Personal Problems that Infect Your Business Most Consultants Fix the Spreadsheet. I Fix the Human Who Broke It. If you are running a company of $10M+, you don't need more strategy. You have plenty of strategy. You don't need more “motivation.” You have plenty of drive. So why are you stuck? Why is the profit margin slipping? Why does everything feel like it relies on you? Here is the uncomfortable truth: The bottleneck isn’t the market. It isn’t the product. It's the psychology. And that is exactly why you hire me. 1. I Go Where Others Won't Most business coaches will look at your P&L and tell you to cut costs. I look at your leadership team and tell you to cut the behavior. Whether you are navigating a high-conflict divorce, suffering from “Founder's Ego,” or paralyzed by indecision—I don’t shy away from the personal chaos. I build a blast shield around your business so the personal storm doesn’t sink the ship. 2. I Don't “Guess”—I “Profile” I am a Behavioral Strategist. I don’t operate on gut feeling. I use deep behavioral diagnostics to see exactly why your team is failing. Example: I recently found a “COO” hiding inside a client’s Marketing Department. We didn’t hire an expensive executive; we just realigned an existing employee based on her psychological profile. Result: 100% execution rate. 3. I Turn “Mindset” into “Millions” “Psychology” sounds soft until you see the math. I recently worked with a Founder who was psychologically attached to a “global footprint”—expensive offices and servers he didn’t need. The “business” advice was ignored. It took a Behavioral Intervention to break that attachment. The result? We saved $3 Million annually and brought investors back to the table. The Bottom Line: There are no business problems. There are only personal problems that infect your business. If you want a cheerleader, hire a coach. If you want to unlock the millions trapped behind human friction, hire a Strategist. Check out my case study on LinkedIn Hey book lovers!  Would you rather read or listen to a book?  Well, here is your chance to listen to books and a FREE 30-day trial. Now you can get your FREE 30-day trial and other discounts by using going to www.audibletrial.com/AND

All the Things TV with Tiffany Jo Baker
144 - Drawing On Jesus When Darkness Attacks with Juliet Dawn

All the Things TV with Tiffany Jo Baker

Play Episode Listen Later Dec 8, 2025 29:01


One thing that is certain in this life is that there will be troubles, heartache, and even trauma. It does not take anything away from our relationship with Jesus to admit that we will all go through tough times. The Bible speaks to this issue, and there's nowhere in the Bible that guarantees us a life free of pain. Some of us have certainly had a much tougher time in life, which no doubt leads to many questions especially for believers. If you have had your fair share of physical, mental or emotional pain, you may find yourself angry at God for allowing it to take place. Why would God allow us to go through such heartache?If you are blessed enough that you have not dealt with a lifelong onslaught of attacks from the enemy, you still will encounter those who have. What a blessing it can be to be able to speak life into someone's hopeless and helpless heart. Listen in today as Tiffany Jo Baker speaks with Juliet Dawn, singer, song-writer and poet, as she discusses astronomical, pain and loss in her own life, and how God brought her through.Listen in for:Why God allows hardshipsWhen you should use God's Word in the midst of your sufferingHow God can use your pain for His gloryFavorite Quotes:“God allows us to go through things to sharpen us, to give us a testimony, to give us a message, and to give us purpose and destiny.” - Juliet Dawn“We are created to be His hands and feet!” - Tiffany Jo Baker“One thing that is so key in our journeys is to hold on to the truth, to be confessing, declaring, speaking out the truth that is God's Word.” - Tiffany Jo BakerFavorite Scripture:“For God has not given us a spirit of fear, but of power and of love, and of a sound mind." II Timothy 1:7To learn more about Juliet Dawn and her work, please visit: https://www.julietdawn.co.uk*Want timely words, resources, and episodes delivered right to your inbox to help you fuel and fulfill your faith journey? Simply subscribe today to never miss an episode at https://www.tiffanyjobaker.com/subscribe (don't worry, you won't get spam or excessive emails)*If you're looking for perfectly polished people or podcast, this isn't for you. We're real people, with real good information, and a really great God.Don't miss the next Tiffany Jo Baker Podcast episode as we continue to help you GET FREE, LIVE FULL & THANK GOD! You can watch on YouTube and https://www.tiffanyjobaker.com/tiffany-jo-baker-podcast or listen in on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast player. Ratings and reviews are like high-fives and “go-girl's” on podcast Helping you refresh and refocus so you can do all the things you are called and created to do, my 31 Day Devotional “Soul-Care for Go-Getters” is available on Amazon, Barnes and Noble, and my website shop here. ( https://www.tiffanyjobaker.com/go-getters-devo )As a 3x Surrogate, Speaker, Soul-Care and Success Coach and Spirit-led Strategist, I uplift the soul and success of women like you who are walking out your WHY, so you can birth your God-given dreams at home, online, and in the real world. Find me, @TiffanyJoBaker, on Instagram , Facebook and https://www.tiffanyjobaker.com. I would love to connect with you there!

Window Treatments for Profit with LuAnn Nigara
343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros

Window Treatments for Profit with LuAnn Nigara

Play Episode Listen Later Dec 8, 2025 66:49


Today on Window Treatments for Profit In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you're a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need. You'll learn: Why Pinterest continues to drive long-term visibility What “fresh pins” and consistency actually mean How to optimize titles, descriptions, boards, and bios for search How local window treatment pros can be discovered by the right clients What's changed for 2025 and what remains true Be sure to download the updated Goodie for this episode. LuAnn Nigara and Cathy Heflin's Ah-Ha Moments “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy More About Cathy Heflin Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers. Connect with Cathy Heflin Website Instagram Pinterest LinkedIn What's new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #223 Allison Fannin – Pinterest Tips for Your Interior Design Firm

PBS NewsHour - Segments
National security strategist analyzes Trump administration’s new global policy

PBS NewsHour - Segments

Play Episode Listen Later Dec 6, 2025 5:58


White House envoys met again with Ukrainian officials on Saturday to discuss Trump’s proposed path to peace. The administration’s national security strategy released this week says ending the war in Ukraine is a “core” U.S. interest, reflecting a shift from the stance of previous administrations, including Trump’s first term. John Yang speaks with the Atlantic Council’s Matthew Kroenig for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Social Media Decoded
How to Use LinkedIn to Attract Clients, Build Authority & Monetize Your Expertise with LinkedIn Strategist Mollie Lo

Social Media Decoded

Play Episode Listen Later Dec 6, 2025 24:29


If you've been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform. Inside this episode, you'll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn is aggressively expanding into the B2B creator and entrepreneur economy — which means massive organic reach, fewer ads, and a huge opportunity for visibility. ️ The profile updates that instantly increase your credibility Mollie breaks down how to optimize your headline, Service Marketplace, and even your name pronunciation feature to convert more profile views into clients. (YES — she uses that audio space to sell!) ️ What to post on LinkedIn to get clients (not just likes) Learn what content categories LinkedIn's algorithm is boosting right now — including newsletters, vertical video, polls, and PDF carousels that position you as a thought leader. ️ Mollie's “Attraction Marketing Framework” for LinkedIn Post quality over quantity. Your content should magnetize the right clients and repel the wrong ones through storytelling, authenticity, and conviction-based messaging. ️ How to start sales conversations WITHOUT sounding spammy Mollie shares her inbound + outbound prospecting method, including the search “loophole” she uses to find ideal clients without triggering LinkedIn's restrictions. Her approach: “Make the conversation about them, not you.” ️ The #1 action step that will move your LinkedIn forward today A simple 15-minute prospecting routine that changed her business — and can change yours too. LinkedIn marketing, LinkedIn strategy for entrepreneurs, LinkedIn visibility tips, how to get clients on LinkedIn, LinkedIn for coaches, B2B marketing LinkedIn, LinkedIn content strategy, LinkedIn profile optimization, LinkedIn prospecting tips, social selling, LinkedIn engagement 2025. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Enneagram MBA
206. Enneagram Type 5: Striving to Feel Detached - How It Shows Up at Work

Enneagram MBA

Play Episode Listen Later Dec 6, 2025 43:44


In this episode of Enneagram at Work, we continue the 9 Types Overview Series with a focused look at Type 5: Striving to Feel Detached, as described in the Awareness to Action framework.We'll'll explore how Type 5s bring clarity, analysis, and innovation to the workplace, and how their need for independence, energy conservation, and mastery can shape communication and collaboration on a team.Whether you are a Type 5 or work closely with deep thinkers who prefer a bit more space and autonomy, this episode offers practical ways to support their strengths and growth in real-world work environments.What You'll Learn When You Listen In:The core motivation behind Type 5's drive to feel detachedHow Type 5s process information and determine when they're “ready”Why they avoid emotional pressure and interruptionsThe strengths they bring to teams: expertise, curiosity, and clear analysisOverused strengths that become withdrawal or over-observingThe role of The Strategist as a leaderHow instinctual biases create different expressions of Type 5Growth practices through their arrows to Type 8 and Type 7How to give feedback in a way that feels respectful and empoweringTry This at Work: ExperimentsIf you're a Type 5: Share ideas sooner, perfection isn't required to be valuable. Connect even when you'd prefer to retreat.If you work with a Type 5: Give advance notice before asking for input. Respect their need for boundaries and solo focus time.For Teams & LeadersType 5s bring wisdom and vision that help teams make smarter decisions and avoid risks others overlook. They are steady under pressure and masterful at breaking down complex information.But when energy feels scarce or expectations feel intrusive, they may retreat into their minds, leaving teammates unsure how to engage.Teams thrive when they invite Type 5s in without demanding too much too fast.Have a request for a future episode? Drop a text here!

The Kid Carson Show
189 - The Menopause Strategist, Marjie Martini

The Kid Carson Show

Play Episode Listen Later Dec 6, 2025 79:11


Menopause without the fluff. Kid sits down with Marjie Martini, a straight-talking “menopause strategist,” to decode what perimenopause and menopause really feel like, how long it lasts, and why every woman's path is different. From brain fog, sleep, and sex to hormones, strength training, food, and stress, Marjie shares hard-won lessons from 16 years in the trenches, a near-death misdiagnosis, and the tools that actually help. This one is for women, and for the guys who love them.Connect with MarjieIG → https://www.instagram.com/marjiemartini/Facebook: https://www.facebook.com/marjie.martini/Bookings: https://menopausestrategistconsultation.as.me/schedule/89e496daPHMX – Progressive Health ManagementStem cell and quantum healing therapies for visionary wellness.

PBS NewsHour - World
National security strategist analyzes Trump administration’s new global policy

PBS NewsHour - World

Play Episode Listen Later Dec 6, 2025 5:58


White House envoys met again with Ukrainian officials on Saturday to discuss Trump’s proposed path to peace. The administration’s national security strategy released this week says ending the war in Ukraine is a “core” U.S. interest, reflecting a shift from the stance of previous administrations, including Trump’s first term. John Yang speaks with the Atlantic Council’s Matthew Kroenig for more. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

Squawk on the Street
SOTS 2nd Hour: Meta Minus The Metaverse? Plus: Cantor's Chief Macro Strategist, Fmr. Antitrust Chief Jonathan Kanter 12/4/25

Squawk on the Street

Play Episode Listen Later Dec 4, 2025 41:23


Carl Quintanilla, Sara Eisen, and Michael Santoli kicked off the hour with new jobs data before Cantor Fitzgerald's Chief Macro Strategist gave his bull case for bonds, Bitcoin, and equities into year-end. Plus: one tech analyst gave his take on Meta's potential move away from the metaverse - sending shares soaring today - while Sara brought exclusive color from the CEO of PVH following new numbers there.  Also in focus: new headlines around the bids for Warner Brothers Discovery - including some potential Washington pushback... Former antitrust chief Jonathan Kanter joined the team with his take on things, and who he says would face the least hurdles. Squawk on the Street Disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You Decide with Errol Louis
Morris Katz: Meet the strategist behind Mamdani's big win

You Decide with Errol Louis

Play Episode Listen Later Nov 20, 2025 39:19


While Zohran Mamdani will be the youngest mayor in more than 125 years, his top strategist is even younger — 26-year-old Morris Katz. Katz joined NY1's Errol Louis to discuss Mamdani's historic win, reflecting on the campaign's digital strategy to meet younger voters in one of their favorite hangouts: social media. He also spoke about the tactics used by Andrew Cuomo's campaign and their impact on the Jewish community. And finally, Katz offered a critique of the broader political consulting industry, saying it lacks authenticity and accountability.