Podcasts about Strategist

Strategist, Author & Business Person Jerroll Sanders will discuss what the Democrats need to do in the face of objections from two of its Senators. Before Jerroll, Sports Phycologist Dr. Ramel Smith examines the lack of Black Head Coaches in professional sports. See omnystudio.com/listener for privacy information.

This episode features an interview with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard, a video platform for marketing and sales video hosting. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He's also the distinguished author of The Visual Sale.On this episode, Tyler breaks down how to effectively use video to generate demand, why video chops need to be in every marketer's toolkit, and how to be cost-effective and make videos at greater scale. --------------------“...up until the last few years it was costly and complex to do a lot of video. That's where it was really a barrier and people will go, ‘oh, we just do it over there because if we do it everywhere else, I don't even know how I would afford that or manage it.' But the reality is today, there are very approachable ways, very cost-effective ways to do video at a greater scale. And so that's what we're starting to see is this scaling the use of video across these different programs, having more teams, demand teams, social teams, content teams, thinking about where does video content fit into what we're delivering. How can it help us better tell this story or answer this question?” — Tyler Lessard --------------------Episode Timestamps:*(1:57) - Tyler's first job in demand*(2:55) - Tyler's role at Vidyard*(3:51) - Segment: Trust Tree*(7:17) - How Tyler's marketing team is structured*(9:03) - Tyler demand gen strategy*(16:56) - The future of video in every marketers toolkit*(33:08) - Where should listeners put their videos?*(36:10) - Segment: The Playbook*(40:35) - Segment: Quick Hits*(42:49) - Advice for a first time VP of marketing--------------------SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.--------------------LinksConnect with Tyler Lessard on LinkedInFollow Tyler on TwitterCheck out Tyler's book: “The Visual Sale” Follow Ian on TwitterConnect with Ian on LinkedInwww.caspianstudios.com

I have always said that appearing on podcasts is a gateway drug that eventually leads to launching your own podcast. In our last episode where I outlined the different ways you can get support for pitching, I figured it's only right to apply that same method of thinking to a podcast you host. Today, I share all the ways to get podcast production support. If you're thinking about launching your own show, all the things that you don't know can be pretty overwhelming. How do I know this? Friends, I've been there. I talk through all the steps it took to get this podcast launched, including all of the tasks you might want to consider outsourcing. I also include a behind-the-scenes peek at how we put this show together, tips on where you can find help, as well as showing how membership of The Podwize Co-Op could be all the podcast production support that you need to launch your own podcast in 2022. Topics covered include: How my 2022 goal for the Go Pitch Yourself podcast is going - and how you can still help My experiences launching this podcast in 2019 The different areas where you might need help Definitions of some of the support roles that people talk about! The workflow my team and I use for solo and guest episodes How the podcast production support within The Podwize Co-Op could help you to launch your podcast Full show notes and resources: https://www.thepodwizegroup.com/podcast-production-support

In today's Sweathead episode, Rakaa Taylor shares with us how he made the leap from being a rapper, musician, and artist to being a full-time strategist. He draws parallels between songwriting and strategy writing and discusses some of his strategy work. Rakaa Taylor, aka Rakaa Iriscience, is a world-class rapper, performer, artist, and musician who's part of the group, Dilated Peoples. They're an underground group that found mainstream success through record labels all over the world, particularly in the US, UK, and Japan. Rakaa is now on his journey to becoming a full-time strategist and is developing an agency with his partner. It's called Angles. You can find Rakaa here: https://www.instagram.com/therealrakaa/ ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5

For more details on this podcast visit: https://www.sidehustlelounge.com/blog/ep49Episode 49: Letting your personality differentiate you in a sea of samenessReady to increase your visibility and fill your pipeline with sizzling hot qualified leads?  Or maybe you're looking to book your calendar with speaking engagements or simply want to become known as a leader in your industry.Either way Mary's the ultimate connector and she'll share all her top secrets with you on how she went from unknown to fully booked!Mary has a ton of experience in the corporate arena working in the financial industry, specifically banking. This has given her a glimpse as to where sales professionals struggle when it comes to social selling and online prospecting. Mary has worked with Financial Professionals, Bank Managers, IT professionals and Coaches to help them stand out in the sea of sameness and fill their calendars with appointments. Client successes include landing a client one day after working with her to being offered a job 3 days after getting laid off. Her clients typically see a 35-65% increase in profile views and engagements which lead to conversations that convert. She has a passion to help others increase their visibility but, more importantly, learn how to CONNECT, CULTIVATE and CONVERT.She is the CEO of Mary Fain Brandt Consulting, Founder of The Linkedin Bakery and an International Linkedin Trainer, Speaker & Strategist.  She teaches entrepreneurs, business leaders, executives and sales teams how to fill their pipeline by using Linkedin for just one hour a day.   She describes her brand as Fun and Informative. She's a get-to-the-point, get-it-done type of gal with a passion for color coding, colored pens and homemade Cold Brew with Vanilla Almond Milk.  Join Mary's private Facebook Group at https://www.facebook.com/groups/TheLinkedInBakery  Blog Description:"Be authentic," they say. But the heck does that even mean? Online brand expert, Mary Fain Brandt, joins me this week for an energetic conversation about letting your personality differentiate you in a sea of sameness. Plus, tips on how to save ten grand in your first year of business. Episode Highlights:10:46   I call it the becoming process. We trip, we fall, and we get back up again, and learn something new that helps us become who we need to become for whatever's coming next.23:36   You must have a personal brand in 2021 to stand out in the sea of sameness and shine online.1:02:50   You can't automate online relationships. You're you're gonna connect with the right people when you are authentically positioning yourself in your messaging. If you're not a corporate square in the box, then why would your messaging sound like that?This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-serviceFellow pet lovers, If you've worked hard to put money aside to invest in the right side-hustle or expansion project, protect your cash reserve with the 2021 Forbes Advisor #1 Pet Insurance company, Toto. They reimburse up to 90% of unexpected vet bills and you can use any veterinarian you want to. I've tried a few of these insurance companies over the years, and Toto has been the easiest and most transparent I've ever found. Quotes and policies with Toto Pet Insurance also help support The SideHustle Lounge Podcast. Check them out for yourself and get a free quote HERE.

Susan Joy is regenerative strategist and fashion brand advisor, with a background in fashion media, brand and design consulting, and a master's in sustainability. She has a background in fashion media, brand and design consulting, having worked with a broad cross section of designers, brands and magazines, including contributing to the New York Times for a decade. Susan is committed to building a just and regenerative world in which business gives back more than they take from the communities and ecosystems they touch, creating only products that add value to the world around them, and are produced in healthy, respectful, and responsible ways. Listen as she talks with Gayle Robbins about what brought her from Australia to New York, and how motherhood changed her career perspective and helped inspire a career pivot to working in regeneration.

Casey Erin Clark and Julie Fogh, founders of Vital Voice Training and co-hosts of the VOICE(is) podcast, host a panel discussion on executive presence. In it, they explore the nebulous definition of executive presence and how our idea of what leaders should look and sound like has marginalized so many. Along the way, expect corporate horror stories, tales of triumph, and big laughs . . . along with truth bombs and mic drop moments that blow the idea that leaders need to look and sound one particular way out of the water. PANEL GUESTS: Phnam Bagley is building the future . . . literally. She is a speaker, educator, and founder of the firm Nonfiction Design, taking on everything from headphones to furniture to space architecture to turn science fiction into reality. http://nonfiction.design Kelly Hoey is the author of BUILD YOUR DREAM NETWORK, speaker, community builder, and world-renowned expert in networking. She also has an extensive corporate background in both law and finance. http://jkellyhoey.co Christina Blacken is revolutionizing the modern workplace with her company New Quo, introducing how narrative intelligence can be used to tackle inequities and make work work better for everyone. http://thenewquo.com Patty Alvarenga is on the ground every day running conversations on equity and inclusion that are shaping the future of work with The Collective. http://hello-collective.com  Watch the video version here.  Phnam Bagley is a French Industrial Designer and Space Architect with 15 years experience designing hardware in Audio, Wearables, Biotech & Healthcare, Luxury Goods, Transportation, Sports and Aerospace. She has designed and led teams at varied design consultancies including IDEO, Lunar, Matter and Lifestyledesign. Phnam's work spans 4 continents, and companies ranging from Fortune 500's to startups. Clients include Intel, Comcast, Facebook, Atari, Halo Neuroscience and more. She speaks internationally on the subject of “Design for a Better Future”, covering stories of groundbreaking technologies, responsibility, design thinking and education. Phnam is the CEO and Design Director at Eternal Luxe, a brand of luxury goods made in USA. She also teaches industrial design at California College of the Arts and mentors at Founder Institute.   Networking expert Kelly Hoey is the author of Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World (Penguin Random House). She's working on her second book which focuses on the unique networks women need for career success. A frequent speaker and source for networking insights, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (1 of “10 Most Well-Connected People in New York City's Startup Scene”). Empowering A Billion Women By 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”. Not bad for a former corporate lawyer. Connect with Kelly via www.jkellyhoey.co.   Christina Blacken: I'm a public speaker, performer, and founder of The New Quo. The New Quo is a leadership development and inclusion consultancy helping leaders create inclusive cultural and organizational change through their narrative intelligence. I have helped 1500 leaders at Fortune 500 companies and VC backed startups leverage the psychological power of story to transform behavior, build inclusive culture, and communicate new ideas with deeper connection and influence to achieve status-quo breaking goals through training, courses, consulting, and coaching. In my early career, I worked for 10 years across four industries, using stories to drive change including inspiring 300k teens to take action on social causes, and closing 6.5M in sales with the teams and household brands she's worked with. The New Quo has been featured in Elle.com, Cosmopolitan, Marie Claire, Huffington Post, Forbes, Business Insider, and Thrive.com among other outlets. I graduated from Cornell University with a Bachelors Degree in Policy Analysis and Management. As an Utah native & NYC resident for 10 years, I know far more uses for jello than she'd like to admit.   Patty Alvarenga (she/her) is a diversity, equity, and inclusion consultant and Sr. Strategist at Collective.  She has deep experience in building DEI programs from the ground up across the tech industry, ranging from large corporations to high-growth startups. She now works with clients across many different industries, helping them distill complex DEI concepts into impactful and executable strategies that advocate for meaningful change. Her lived experiences as a Latina woman and an El Salvadoran immigrant fuel her commitment to create equitable organizations where everyone can be their full authentic selves and thrive. Patty holds a B.S in Marketing from the University of Florida. In her free time, she loves to explore national parks with her backpack and tent, ride her bike, and eat pupusas from her favorite LA restaurant.

“I realized that corporate just was not for me. I realized that I needed to be my own boss and do my own thing.” – Shaniece M. Wise During Season 9 Episode 1 of WinHers United the podcast Shaniece M. Wise, CEO of Wise, Armstrong, and Associates, talks to us about the work required to run a thriving business, having multiple streams of income within your business, and how therapy helped her to become a better business owner. She also shares insight on investing in yourself to get to the next level, reinventing yourself when necessary, and defining what self-care means to you. Episode Highlights (4:05) Shaniece starts off her interview by telling us more about how she got started with her business: Wise, Armstrong, and Associates (10:15) Shaniece discusses the business expansion system she created to help entrepreneurs excel (14:30) Shaniece talks about the different levels of scalability for business owners (18:34) Shaniece emphasizes the importance of investing in yourself to grow and scale your business (20:31) Shaniece shares a personal story of her experience with “coach hurt” (22:59) Shaniece gives us advice on how to broaden our mindset (31:08) Shaniece explains power words and discusses why they are important (35:54) Shaniece talks about her view on personal development and what she does to develop herself (41:17) Shaniece tells us why self-care is important to her and gives us several examples of what we can do to show ourselves care (42:27) Shaniece shares some of her favorite self-care practices with us (46:25) Shaniece talks about her latest win and why it is important to her Latasha discusses the importance of positivity in entrepreneurship (49:53) Shaniece gives us her definition of a WinHer (51:20) Shaniece offers her parting words of wisdom Shaniece's Bio Shaniece M. Wise is the CEO of Wise, Armstrong and Associates, LLC which is a Business Coaching and Consulting Firm. As a Certified Business Expansion Coach and Strategist, Shaniece helps business owners gain more visibility, increase profitability, and improve systems and strategies in order to build six and seven figure empires. Through the strategic blend of coaching, consulting and mentorship, clients experience guidance, support and accountability, and are able to grow their businesses on average between 60-200% in 12 months after joining her coaching program. With more than seventeen years of coaching under her belt, Shaniece teaches from a Business Expansion System while using biblical concepts and principles. Her direct and powerful speaking style has led her across the United States, teaching business owners and leaders how to broaden their mindset, business, and profits through events, seminars, and workshops. She is two-time author of Activating Your Gifts, and Activating Your Gifts 2nd Edition – 15 Steps to Identify Your Gifts to Prepare For Entrepreneurship, in which she sold 102 books in ten days. Shaniece has had the opportunity to speak for Essence Magazine/Chase, National Associations of Woman in Business (NAWBO), The Ohio State University, McKesson Pharmaceutical Company, National Black MBA Association, Women in Sales Columbus Chapter, Women in Economic and Leadership Development (WELD), just to name a few. She also has had the opportunity to teach Business Programs for the Columbus Urban League. Shaniece was featured in the Influence Digest as one of the top 20 Coaches in Columbus, Ohio in 2021. Shaniece is married to Stafford Spencer and they have two amazing sons; Brandon Charles and Xavier Charles. Her past time consists of her spending time with her immediate and extended family, traveling, reading and writing. One of her favorite scriptures is, But as it is written: “Eye has not seen, nor ear heard, Nor have entered into the heart of man. The things which God has prepared for those who love Him.” 1 Corinthians 2:9 To visit Shaniece's website go to: http://shaniecemwise.com To purchase a copy of Shaniece's new book go to: http://activatingyourgifts.com How to stay engaged with and support Nicole Walker and WinHers United If you want to attend the 2nd Annual WinHers United Virtual Summit go to: http://winhersunited.com/events If you have any suggested questions or topics for WinHers United the podcast send an email to: winhersunited@gmail.com. If you are an aspiring or newbie podcaster Nicole would love to help you on your journey. Schedule a Podcast Launch Consultation Session with Nicole using this link: http://bit.ly/WinHers-PodCall. If you want to support to show send your donation to: CashApp: $winhersunited http://buymeacoffee.com/winhersunited Follow Nicole on Clubhouse @winhersunited. Check out the WinHers United website at: http://winhersunited.com. As always "Be Empowered and Empower On" - Nicole Walker

As we move into the new year, you might be considering getting some podcast pitching support. But, what type of podcast pitching support options are there? Obviously, here at the Podwize Group, we have some skin in this particular game, but we are also STRONG advocates of stair-stepping your way into outsourcing the whole kit and kaboodle. In this episode, I detail a number of ways to get podcast pitching support for the various parts of the pitching process, whether you have a VA that can help or you're hiring someone to handle research, as an example. Topics covered include: My 2022 goal for the Go Pitch Yourself podcast and how YOU can help Reasons we see SOME business owners not prioritizing guesting on podcasts How to decide if having your current teammates support you makes sense? A discussion on getting clear on your goal for getting podcast pitching support? Spoiler: aim to 'delegate' ownership v. task management The benefits of outsourcing various parts of the pitching process, with examples of how to do it Full show notes and resources: https://www.thepodwizegroup.com/podcast-pitching-support

In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes: What customer-centricity really means The shift from product-oriented strategies to a customer-centric strategy How to be truly customer-centric How to identify your best customers How to acquire, develop & retain customers How to build relationships with your customers The biggest mistakes organizations make that prevent them from being truly customer-centric Why is so much data collected by companies but unused The role of personalisation and experimentation How the pandemic has changed things in regards to customer valuations What drove him to write his book

Guest: David Patrick McKinnon - eLearning StrategistDavid Patrick McKinnon is an eLearning Strategist who currently works as a Lead Designer, Developer, and Project Manager. McKinnon has used his expertise within fortuitous e-learning situations to lead course road mapping and product development, project management, and multimedia integration.In this episode, we ask David Patrick McKinnon what e-learning means for academics and non-academic environments. We further ask about trends and challenges in e-learning from design to development

Having spent most of his life exploring the relationships among consciousness, mind, body, and society, Anoop found that our understanding of these is outdated and incomplete. He encourages audiences to rethink consciousness and unveil a more complete experience of life that also informs solutions to real-world challenges including mental health, bringing healing to healthcare, and upgrading  our education. Anoop communicates his vision through the lens of the Three Minds–a framework inspired by the philosophy of Advaita Vedanta that places consciousness at the heart of reality.​Anoop is board-certified in emergency medicine and holds a master's degree in management. He is the author of Michelangelo's Medicine and Is This a Dream?, and is a columnist for Emergency Medicine News.heck out my latest episode!

On this episode of the Thursday Show Zac and Ursi get out all their bests & worsts from the last year in Dota and elsewhere! Topics include: Zac's viral strategy, Terrorblade, Katanagatari, strategic abandons, 6 platemail Nightstalker, Falcon Blades, Bristleback, Zac the Strategist, Necrophos, Arc Warden, Forsaking certain skills in favor of others, and much more!

Political strategist Jack O'Donnell joins Brian to talk about the biggest local political stories of 2021, and give some 2022 thoughts. See omnystudio.com/listener for privacy information.

Welcome to the Upreneur StartUp Podcast with your host, Fahad Razi! The Upreneur Podcast is in partnership with Score Broward, a nonprofit that helps entrepreneurs start, develop, and grow their businesses. Upreneur Start-Up Dives into the minds of entrepreneurial thought leaders & experts to tackle the “newbie” questions you've wondered about but might be afraid to ask. Looking to start your business or find for your first, second, or third Deal? This podcast is for you. In today's episode, I had the pleasure of sitting down with Gabriel Roldan, Senior Strategist, and Partner at Beyond The Agency, where he gives real-world examples of his persistence and breaks down actionable steps for you to take on his networking strategy.  He discusses how he surrounds himself with great people and uses mentors to kick start his career and develop him further.Gabriel is an award-winning Brand Strategist and educator. Currently, he is a Sr. Strategist and partner at Beyond The Agency (BTA), a DTC & Advertising agency in Miami. At BTA, Gabriel's main job is twofold. Internally, he is helping the agency develop its strategy offerings and push creative boundaries. Externally (with clients), he is helping turn business goals and problems into actionable creative briefs. Before BTA, Gabriel co-led Burger King US and Burger King UK at Creative AOR, DAVID Miami from 2017 - 2019 with 90+ TVC including the Andy Warhol Super Bowl Ad. His most memorable project was launching The Impossible Whopper. The launch led to Burger King's best-selling product launch of the last 10 years and in two weeks gained $140+ million in earned media. Beyond work, Gabriel is passionate about speaking to those interested in Advertising and young Strategists entering the field. He has been an Assistant Teacher at Miami Ad School's HQ for their Strategy Bootcamp and a guest lecturer at the University of North Carolina, the University of Miami, Rochester Institute of Technology, and Florida International University. Most recently,  he launched Miami Ad School's first program dedicated to mid-level Strategists. It proved to fill a significant need in the development world, so the school has decided to make it a core program.Twitterhttps://twitter.com/gabe_roldanInstagramhttps://www.instagram.com/gabe_roldan/Linkedinhttps://www.linkedin.com/in/gabrielroldan45/Websitehttps://www.beyondtheagency.co/Thank you for listening, and don't forget to share, rate, and subscribe!If you enjoyed today's episode and want to stay up to date with new upcoming episodes, subscribe to our podcast. Please rate and comment on what your favorite moments from the podcast were, or who you would like for us to how on our show. If you found value from these podcasts, consider sharing this with your friend and family! Don't forget to Like, Subscribe and Rate our podcast!You can also follow us on our social media.Instagram:https://www.instagram.com/u_preneur/Facebook:https://www.facebook.com/upreneurpodcast/Website:https://upreneur.com

As we reflect on the year in politics that was 2021, there were many elements that surprised us, and others less so. Challenges related to the pandemic, the expectations of moving past one surge after another, and appearance of divisions within each party, all filled the year in politics with many ups and downs.  Both parties have had their trials before voters who are simply exhausted by it all. For more on what to make of the past year in politics and a look at what's ahead for the next year, KCBS Radio news anchors Patti Reising and Kris Ankarlo spoke with Sonoma State Political Scientist Dr. David McCuan and Steve Maviglio, Political Consultant and Strategist, and a former Press Secretary, Gov. Gray Davis. See omnystudio.com/listener for privacy information.

Strategist and perpetual learner, Toi Marie asks us to grapple with the way capitalism shows up in all of us. Toi invites us to see the spell of capitalism for what it is and begin to imagine something different, together.References:Business for the People - https://www.businessforthepeople.com/Jen Lemen - https://www.instagram.com/jenlemen/Spell of Capitalism - https://www.spellofcapitalism.com/Sonya Renee Taylor - https://www.sonyareneetaylor.com/Connect with Toi Marie:Her newsletter (my fav): https://social.toimarie.com/Instagram: https://www.instagram.com/toimarie/Her website: https://www.toimarie.com/Spell of Capitalism: https://www.spellofcapitalism.com/Business for the People: https://www.businessforthepeople.com/For full show notes and transcript visit https://futureproofskillslab.com/podcast.

Hope Greenberg is the co-Founder of Soapbox Strategists, a digital media agency that helps clients capture hearts (and dollars) in the online world.  However, Hope's journey to where she is today began in the analogue world.  The post How to Break Into Digital Media & Why Storytelling Matters w/ Hope Greenberg, Soapbox Strategists [re-release] appeared first on Time4Coffee.

12/21/2021 – Mark Roberts –Strategist for Fuller Seminary's De Pree Center for Leadership, with reflections on the church season of Advent.

Kristie Holden is a marketing consultant and strategist specializing in helping tech and software companies position their value in a way prospects understand. Before starting her consulting business, she was VP of Marketing at a software company where she helped them scale to multiple 7-figures in annual recurring revenue. She now uses those lessons to help small tech companies grow. Learn more about Kristie Holden at KristieHolden.com and be sure to follow her on LinkedIn and Instagram.

Christmas is upon us. Kate overslept and makes coffee on air. Jacqueline shames no one for lateness. The hags realize what they've become. They reflect on the shocking bounty of a promotional package they both received. Jacqueline has a new idea for seducing brands. Tata Harper, Soko Glam, Missha, Lubriderm and Dove are discussed. Kate purchased a new couch and contemplates another big purchase. Wirecutter versus Strategist. Jacqueline has an EZ pass joke. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

In this episode, I'm excited to introduce Kim Stewart to you all - another Podwize team member. We dive into the podcast pitching strategies we've been implementing behind the scenes to help increase pitch conversions. As well as being a part of our team, Kim is a book marketing strategist who helps nonfiction authors reach new readers by guesting on podcasts. Since 2014, Kim has helped authors build their platforms and launch and market their books long before and long after their release date. Although Kim approaches pitching in a way that supports authors, there are a lot of parallels in the work we both do, particularly in the way that she encourages her clients to build their visibility in general, not just during launches. This is directly relevant to anyone in the online business world looking to use podcast guesting to promote a specific offer. No matter what podcast pitching strategies you choose to implement, remember: always lead with the value you're bringing to the audience! Topics covered include: Interesting stats for the Go Pitch Yourself podcast How Kim uses podcast pitching strategies for her own book marketing business The differences Kim has noticed between pitching for authors and for entrepreneurs Why it's so important to lead with the value you can bring to a podcast's audience, rather than the product you are promoting - start your relationship from a position of respect and mutual benefit Establishing boundaries when pitching yourself by deciding whether the show and the host are a good fit for you and your brand. Changes that Kim has noticed in podcast pitching strategies include timely topics, podcast swaps, and the concept of creating your own podcast feed for all of your appearances Full show notes and resources: https://www.thepodwizegroup.com/podcast-pitching-strategies

In this episode, we'll be discussing character analysis, Dream's character, and Tubbo during New L'Manburg. You can also find us on Twitter and on YouTube. We also have a discord server you can join using the link https://discord.gg/KrQKM84b9J.

Challenging a professional futurist is like taking on a professional weather forecaster. Who knows who will be correct, by how much, and when? Nevertheless, we sought to find … Read More » The post Bantering with a Futurist appeared first on Insurance Journal TV.

As inflation continues to hit the headlines, we discuss the challenges and questions that DB pension portfolios are likely to face in 2022, and what we expect from markets. SPEAKERS:  Lindsey Bass, Head of UK Consultant Relations Emma Rayner, Senior Solutions Distribution Manager Chris Jeffery, Strategist, Asset Allocation Guy Whitby-Smith, Head of Solutions Portfolio Management, LDI

Francesca Witzburg is an award-winning legal strategist and intellectual property expert, representing top businesses, brands, entrepreneurs, and celebrities. She helps fashion, music, art, tech, consumer products, and entertainment businesses monetize their IP and stay protected and profitable. Today we talk about common mistakes first-time founders make, and how to avoid them, as well as how to protect your IP in the Web 3.0 Metaverse. Join the conversation on Podopolo, the free app that makes listening social, and follow Wings there.

I got to know this week's guest over LinkedIn and it was a blast to have him on the show. Walid Khoury is a water strategist, investor, and influencer and has such a wealth of knowledge to share with the water treatment industry.  Walid has 20 years of industry experience having worked for GE, Nalco, and Danaher. Over the years, Walid built and led diverse and inclusive water teams, selling technical solutions, developing strategies for direct and indirect sales channels, re-allocating resources, and driving sustainable and profitable growth.  In 2020, Walid founded Desalytics, a company that offers a diverse portfolio of water testing and water treatment consumables in Sub-Saharan Africa. Desalytics helps municipal and industrial customers produce reliable water, optimize processes, maximize returns at a competitive cost through expertise, technologies, and local footprint. For this, Walid is partnering with, coaching, and mentoring young African entrepreneurs to grow Desalytics' presence across the African continent and be close to customers.   Desalytics was established in 2020 to help municipal and industrial customers produce reliable water, optimize processes, maximize returns at a competitive cost through expertise, technologies, and local footprint. Desalytics' innovative business model relies on an impact investing approach where the company partners with young African entrepreneurs, and helps them start or scale their businesses, through working capital injection, mentoring programs, and global supplier relationships. Walid is an active LinkedIn thought leader, inspiring engaging and insightful discussions with his 26,000 industry followers. He holds a bachelor's degree in water and environment, a master's degree in water sciences, and lastly a master's degree in management from Harvard University.     Bottom line: Walid Khoury is going to inspire you to think about water treatment on a bigger and more global level. Your roadside friend, as you travel from client to client.  -Trace    Timestamps:  2021: the year that water treaters around the world came together to learn and grow [0:30] James' Challenge: “Make time for your family, friends, and you.” [7:17] Introducing water strategist, investor, and influencer Walid Khoury [9:10] Desalytics in Africa [15:57] Attending WEFTEC 2021 [18:15] Walid's water treatment career journey  [20:47] The value of coaching [27:30] The importance of diversity in the workplace [32:00] Continuous improvement [39:00] Lightning round questions [42:45]   Quotes: “Optimize your water footprint.” - Walid Khoury “It's not a straightforward job; it is interesting and exciting because you are trying to solve tough challenges. If it wasn't a tough challenge they wouldn't need us.” - Walid Khoury “Find women engineers and help them grow in their careers and retain them.” - Walid Khoury “Don't get stuck, there is always a constant challenge. Keep developing yourself.” - Walid Khoury  “One of the best ways to learn is to teach.” - Walid Khoury “If you are bored at your job, you are not learning. It's time to move on to the next one.” - Walid Khoury “Africa is a similar market to other places.” - Walid Khoury “I'm passionate about water.” - Walid Khoury   Connect with Walid Khoury: Phone: +971 56 5362147  Email: walid.khoury@gmail.com Vlog: walidkhoury.com   LinkedIn: linkedin.com/in/walidkhoury   Links Mentioned: The Rising Tide Mastermind Submit a Show Idea AWT (Association of Water Technologies)   Books Mentioned: What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter  Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt  Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market by Acha Leke The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb   

Visit https://delaflorteachings.com/faith to receive the 21 Days of Faith in Action Course as our gift to you, our listener.In this new episode of our Spirituality Now Podcast I got to have another FLOWversation with a truly remarkable businesswoman, entrepreneur, musician, energy healer, prosperity advocate, friend, and ally: Celia Faye Meisel.Celia is a Results Coach and Strategist for high-achieving entrepreneurs. Her specialties are sales enrollment, sales team training, processes development, and self-development.She works with her clients to crystal-clarify their visions, find the unique steps and life trackwhere that vision is realized and supports them to take the actions that bring forth what theyintend to have. At the advanced levels, she assists with developing processes forhiring/training/enrollment to achieve freedom from day-to-day operations.Celia truly is an alchemist of systems, sales, and such a potent force for good.In this Episode Celia and I spoke about:- How she arrived at the place she is in now,- How a health crisis brought her to the MISSION that has helped many corporations/clients increase their sales beyond 10x, - The moment in her life where she made a DECISION to STOP living just for others- The importance of liberating oneself from CONDITIONED FREEDOM - The Spiritual Power in Sales - Healing as a Higher Path & - MONEY, which she dropped a bomb of wisdom when she said:“Money doesn't come from people, it comes from God”Celia is in constant development of new performance tools that move the needle forward whilecutting away wasted time and resistance.She loves to explore her home state of Wisconsin through kayaking and hiking with herhusband, RyanYou don't want to miss this episode with so much potency, transmission, wisdom, and truth.Visit https://delaflorteachings.com/faith to receive the 21 Days of Faith in Action Course as our gift to you, our listener.

Matt talks to Julie Lacouture, fundraising strategist and founder of Good Ways, Inc. a consulting firm that helps nonprofits raise money, awareness and supporting digital tools. (She also co-hosts the podcast, “How We Run: Tips and Tales of Nonprofit Success” with Trent Stamp, but since they're a competitor, we won't mention that again.) The pair discuss topics ranging from, “what makes a good ask?” to “how and when to approach your donors.”

Divorce is a tough and sometimes taboo topic. What causes couples to divorce? What roles do gender play in divorce? What is the impact social media has had on divorce rates? In this episode I get the pleasure of discussing those questions with divorce strategist, Terrie Vanover. With the us being knee deep in the holiday season, this may give you comfort to hear people talk about the journey to the other side of it.

Show notes to come! --- Support this podcast: https://anchor.fm/erin-keam/support

What gadgets, treats, spirits, and kitchen crafts do you have on your wish list this year? This week on Seasoned, we talk about the kitchen gadgets that end up in every cook's stocking. James Hines, co-owner of Cookshop Plus in West Hartford, tells us what's flying off the shelves right now and what local, highly giftable items he loves. And Emma Wartzman, writer at The Strategist shares her top gifts. We also talk to local folks who make handmade things we think anyone would be proud to give and happy to receive: beautiful cutting boards and wooden spoons, beer-infused brownies and blondies, and Poire Prisonniere, a pear brandy distilled in Ashford, Connecticut. There's a sweet green Bartlett pear floating in the bottle. This show was produced by Robyn Doyon-Aitken and Catie Talarski. Guests: James Hines – Co-owner of Cookshop Plus in West Hartford, Conn. Emma Wartzman – Kitchen and dining writer at New York magazine's The Strategist. Co-author of “35 Best Gifts for Every Type of Home Cook” Steve Yopp – Owner of Timbercraft Designs in Bristol, Conn. Stephania Halverson and Jessica Oen – Co-owners of The Drunk Alpaca (mobile) Louis Chatey – Co-owner of Westford Hills Distilling in Ashford, Conn. Support the show: https://www.wnpr.org/donate See omnystudio.com/listener for privacy information.

 Today's guest is Bryan Seck. Bryan is the Chief Talent Management Strategist of Kawasaki, a brand that's synonymous with powerful, stylish, and category-leading vehicles.Welcome to Agency for Change Podcast! 

Power & Grace Leaders: Welcome, today's episode is interviewing Prophetess Sudena Nicole Bio of Prophetess/ Queen Sudena Sturgis      Queen Sudena Sturgis, is the mother of 4 amazing kids (3 kings and a mini queen) ages 19, 17, 15, and 12. She accepted Christ at a very young age. Queen Sudena is on fire for the Lord. Even through life traumas she is no longer a victim but a survivor of what was meant to destroy me. God called and chose her to live the life he promised as his daughter.     She is the Queen of FAITH and PROSPERITY. She lives by the word of God. Royalty is in her DNA. Overcoming is the gift God has given her. Holding many titles but being a Woman of God is by far the most rewarding.  She lives by 4 principles daily: Sacrifice, Serve, Sow, and Submit and all these things in obedience to God. The Woman of God is always creating an empowering “Queenship” for other women. Being a Queen is part of her world. Queen Sudena is the CEO/Founder of SHE OverCame, LLC.   SHE OverCame, LLC is a faith-based ministry that focuses on women who has face life challenges. It is designed to create and implement coping strategies and mechanisms to “Dominate Circumstances” that were meant to destroy you. I teach women how to strive every day, heal from brokenness, and encourage them to love what they see in the mirror. You are the reflection you see. *Founder of “Empowering Queens”    Empowering Queens, was birthed as a support group for women seeking a safe space to grow and bond within a sisterhood that ultimately rely on “Building Queenship.” The group meets once a month or as directed by God. During our virtual meetings, discussions and activities are centered around spiritual empowerment, mental growth, interpersonal development, coping strategies, crisis intervention, empowerment, networking, and managing intellectual maturity. This group is an umbrella organization under SHE OverCame. * Licensed Social Worker (LMSW) * Behavioral, Emotional & Mental Adolescent Strategist for school age children
* Certified Mentor & Motivational Speaker
* Certified Crisis, Faith, and Leadership Coach
* Blogger
*Survivor of Rape and Molestation
* Advocate for sexual abuse in women of all ages and races
*Survivor of Leukemia 2x  *Certified Notary Linktreee: https://linktr.ee/sheovercame/
Email:info@sheovercamellc.com Her favorite quote is “It's okay not to be okay” because my dark place is not dark as it used to be. I am SHE OverCame. The Power & Grace Leaders Show Airs every 1st and 3rd Monday on Roku TV, Fire TV, and Apple TV. Host is Chavon Anette She interviews Incredible Women who are doing incredible things in their spheres of influence. Hear the stories of other women and be empowered to walk in the purpose that God has given you. www.chavonanette.com                                                                              Social Media: IG- Chavon Anette Twitter- Chavon Anette Facebook- Chavon Anette Facebook- Power & Grace Leaders- WIL

It was a great pleasure for Michael to connect with an old colleague of his from McDonald's to talk about digital transformation and how we as leaders can make it happen more effectively. In this conversation, Phil Le-Brun Enterprise Strategist at Amazon Web Services and the former international CIO at McDonald's shares how hospitality businesses now are so dependent on technology and when it breaks down it has huge consequences for business performance. Phil and Michael have a deep dive into digital transformation touching these subjects: The definition of digital transformation  The need for a new leadership paradigm to be successful with digital transformation Megatrends in hospitality technology Challenges around implementing technology We also talk about their next big move when it comes to Digital Transformation in restaurants and much more. If you are a hungry learner when it comes to digital transformation in hospitality I would recommend downloading a copy of the free report DIgital transformation of Hospitality, created by Vita Mojo, Hospitality KAM-Media and us here at Hospitality Mavericks.  We have interviewed more than 100 leaders across the hospitality industry to understand where they are, how they are adapting to change, and how the future looks when it comes to digital transformation.  You can download the report via the linkhttps://resources.vitamojo.com/digital-transformation-hospitality-report ( here ) The Digital Titans series is brought to you by the wonderful people at Vita Mojo - the technology company powering the best food and drink businesses in the UK and Europe. Learn more about Vita Mojo here

As an entrepreneur, where do you focus your marketing dollars? Facebook? Instagram?  According to my guest today, Jody Milward, Facebook Ad Strategist, Facebook is the best place to be seen as a premier leader in your niche. This is because it allows you to specifically target exactly who you want and when you want, 365 days a year. Jody and I chat about: Her proven $10 a day FB Strategy How to keep up with FB changes Why entrepreneurs sometimes inadvertently leave money on the table If you are interested in ramping up your FB marketing, this episode is for you! Check out Jody here: https://jodymilward.com or on her favorite platform here: https://www.facebook.com/jodymilwardadcoach.  Check out my new free training on www.yournextmillion.me, where several of my seven figure clients and colleagues share what they're doing in the next year to scale their businesses to the multi-million dollar mark and beyond.

Plus, why the buzz over just transition has a lot in common with the net-zero movement.

Brendan Nicholson, Executive Editor of The Strategist and Anastasia Kapetas, National Security Editor of The Strategist break down some of the key developments in international politics and security this year. From Covid-19, to the Capitol riots, to a coup in Myanmar and the announcement of AUKUS – it's been a big year. This episode will take you through some of the strategic highs and lows of 2021, and details developments to watch in 2022. Guests (in order of appearance): Brendan Nicholson: https://www.aspi.org.au/bio/brendan-nicholson Anastasia Kapetas: https://www.aspi.org.au/bio/anastasia-kapetas Music: "The Silent Grove" by Axletree - freemusicarchive.org Image: via Wikimedia. https://commons.wikimedia.org/wiki/File:Paris_Tuileries_Garden_Facepalm_statue.jpg

Katelyn is a serial career pivoter, former recruiter turned Career Coach & Strategist with Crafted Careers, and the co-creator of Sweet Spot Careers, an online course designed to help unfulfilled professionals find their career sweet spot and finally land jobs where they can thrive. Over the years, she has had the privilege of recruiting and coaching hundreds of professionals for positions in industries that include healthcare, finance, human resources, tech, operations, higher education, and sales. Katelyn has conducted thousands of interviews, done more resume reviews than she can count, and currently helps dozens of job seekers each month navigate significant career transitions by sharing her insider's knowledge of what companies are looking for in hiring top talent coupled with practical strategies to make it happen. Katelyn's LinkedIn: https://www.linkedin.com/in/katelyn-richards/ Crafted Careers Website: https://www.crafted.careers/ --- Support this podcast: https://anchor.fm/riseyear/support

As we barrel headlong towards the holidays, it's time for us to reflect on how the pitches we send have changed in 2021. These changes are a strategic shift, brought about by two key things we've noticed: There are more people out there who are pitching themselves for podcast guesting opportunities There are more people out there sending BAD pitches to podcast hosts So what I try to do, both on this episode and in the podwize co-op, is to provide you with actionable, strategic advice to craft your podcast pitches in the best way possible. And by the same token, make it easier for podcast hosts to see that you're going to bring value to their audience.  In this episode, I share with you the ways in which the pitches we send have changed, the rationale behind these changes, and point you towards a valuable free resource that will immediately sharpen up your pitching game!  Topics covered include: If you're getting value from the podcast, leaving a rating and review is so helpful to us. Visit the show's profile on Apple Podcasts, Podchaser, Castbox, or Podcast Addict  How the way we pitch our clients has changed in 2021 Why you're unlikely to get an email from a host to clarify why you are the ideal guest for their show - so do your homework, be personal, and relevant! Lead with value and place the listener first - what can they expect to take away from your guest spot? How to show your commitment to sharing the appearance with your audience, and why that matters  Why you should grab a copy of my free download, Podcast Pitches That Convert I hope that there are some actionable takeaways that you can apply to your own pitching activities - in all of this, we're trying to make it as easy as possible for the host to understand what you're about and why you will bring value to their audience. If there are any key AHA! Moments for you, as always please let me know. Record a message at speakpipe.com/GPY or let me know on IG @angie_trueblood. Resources mentioned in this episode: Get your copy of Podcast Pitches That Convert at angietrueblood.com/pitches This episode is sponsored by the podwize co-op. Visit angietrueblood.training/coop to find out more Book a discovery call or a 1:1 Fix My Pitch strategy session Follow Angie on Instagram - and submit your screenshots when you're ready to Go Pitch Yourself Listen to Go Pitch Yourself episode 34: Racheal Cook's Interview on Smart Passive Income with Pat Flynn If you have a question or a comment, either email or leave a message for Angie at speakpipe.com/GPY Now it's time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I'll add your post to my story and help you spread the word!  Can't wait to connect again! Interested in connecting with other entrepreneurs who are using podcasts to grow their business? >>> Check out the Podwize Co-Op   Follow & Review in Apple Podcasts Are you following the podcast? If not, I'd love for you to do that today so you don't miss ANY episodes. Click here to follow via Apple Podcasts! And, if you are SUPER pumped about the show, I would be so thankful if you would pop over to Apple Podcasts and leave a review. Crazy enough, reviews help other folks find my podcast and they help me get a real sense of what you love about the show. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Much love, friend. Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.

Jaime Levy, Ux Strategist, Speaker and author of UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions available in 6 languages and now also on Audible You can find Jaime on LinkedIn and on jaimelevy.com   ----------------- Katty: I've been watching your career trajectory, and I was super excited to see that you had written a book, UX Strategy and that the audio version has just come out. So I wanted to have a conversation about you, about the book, and how you started your path. One thing that I've noticed is this trend of reinvention with you from a designer to a strategist to an author to a public speaker to a professor, and how all of that's going to come together for you. I just found that fascinating, so I'd love for you to talk about your origin story and what's steps you've taken to come here. Jaime: Let's see. Well, I guess it started even before the browser when I was creating my floppy disk magazines, and I was a graduate student at NYU, and just really interested in nonlinear storytelling.  And then trying to invent this new medium like it was just this total insane dreamer thing. And I guess because of the floppy disk I made, I actually finished it, and then I successfully brought the product to market by selling it. A floppy disk that opened into a HyperCard or Director presentation. I know for all the newbies, they're like, “What are you talking about?” Don't worry, you don't need to know this old-school stuff.  But you know it used to be really hard to make interactive presentations, but the upside of all of that was that you could be the first or you could do something that is only mediocre in design. But because it was the first it was like “yay.”  That was how I started out. I was a horrible interface designer and a horrible coder. But I just kept pounding on these floppy disks, and then, the short version of it is Billy Idol bought one, and then it got launched as a commercial endeavor and then I got my gigs at EMI records and Viacom. And it all just kept going from there you know to eventually, doing an online magazine, and then getting a creative director role and just constantly working.  I really believe that if you just keep working, and applying yourself, and learning new things, that eventually you'll connect and get whatever it is that you want. Some job, or some gig, or an opportunity. And I think that relentlessness to persevere was something that has stayed with me, and I actually need to kind of manifest it now as I'm starting the next chapter of my career.  Before UX, it was called interface design and then after interface design, then it was web design and then after web design, then we had information architecture and interaction design. And by the time I got back to LA after 9/11 and the dot com thing crashed in New York, as well as, San Francisco and LA, I came back here and it seemed at that point I needed to focus.  And I should mention early on as a result of the (floppy) disk I was asked to be a part-time professor at NYU, and I did get flown around the country and the world, to speak at conferences, and I think like when you have that success when you start out you think that's normal. And so for me, it's just been catching up with my old normal, and it's a curse and a blessing, and the blessing is obvious because you're like, oh, I just want to continue to be a public speaker, I want to continue being known or recognized for my work. But the negative consequences, it's an addiction, it's like a high that you set here and you think, Oh, I always have to be at this level of an overachiever. And so, you know, in that sense I feel like I didn't engage in my own personal life, you know because I sacrificed it for my career so much and didn't really like relax into it until my 30s when I got back to Los Angeles. Katty: Interesting. I saw you actually speak about it in one of your talks. I think was your Brazil talk about being an overachiever and what that means and constantly trying to do things, new things, or do things in a new way. I found that fascinating, it went through that same reinvention theme that I recognized in what you were talking about. So thanks for sharing that. So you mentioned, the new chapter, a new iteration of Jaime. Jaime: New? It's in progress. So, you know, I did my first book and I did really well with the first book. I was insane to write a book. That was so crazy. But I just felt like UX strategy was so interesting and even though nobody was paying me to write it, you certainly don't make money off of the book. I just was like okay I'll take a year and a half and spend my savings and write a book and sit in the library. And it was really rewarding.  And so then when it came time to do a second edition, if I want to be current I did that. And I did it during the lockdown so that was kind of a good thing to do when you can't really go teach in a classroom or go run workshops in a public space. But basically, my book is now out in the second edition and is being translated into languages, and I just found out it's in German and Italian, and Portuguese this time, you know, on top of the other six languages and that's really exciting.  But the thing with the book is you need to promote it, and you know and you need to go do things to market it. Whenever you make anything whether it be a floppy disk or a website or an app or a book or you're marketing yourself as a public speaker, it's one thing that you do it, but the other half of it is in order to be successful, you just got to market yourself or your product. And it's fine when I get paid to do growth design and markets and run experiments to market other people's products. But I think, I'm kind of at least right now, I feel I'm just kind of over-marketing myself. All of a sudden I feel like, ah, can't life just be simple again? Let me just get a job ideally as a UX strategist and, you know, and that's it, let things quiet down.  And so you can say it's an existential post-midlife crisis, or maybe it's a phase but I just had a job interview with a company that I hope I get, and they were telling me that they just had written an article related to this subject about so many people basically looking at their careers and saying, “Do I even want to do this?”  I feel like COVID Hit the reset button for a ton of people and so now I'm less killing myself about, “Oh wow, I'm really not going to go crazy promoting this book because I don't feel like it? Is there something wrong with me? Or is it just like maybe I just have to accept to let people read the book. I hope they like it.” And if people ask me to speak fine, but you know, I think it's like at a certain point you have to say okay where's friction and friction is trying to go tour and do workshops at what we hope might be the end of the pandemic but isn't. You know, it's like I suffered the same fate as people who, you know we're in an orchestra, you know, or who had movies that came out. So I'm in great company of people who made their money by doing things for the public and in person and now that you know, there's no UX conferences really planned. I'm speaking at the one in Estonia, one, this year, zero last year zero the year before, you know. So it makes you say what am I going to do now? Katty: You're right, it definitely has been a reset button on many fronts. We've seen this so much with so many other candidates that we work with who are re-evaluating “I've been doing XYZ until now, do I still want to do it, do I still want to live here?” Just really evaluating everything, but I totally hear you about the book because I also wrote a book during this pandemic. I had been working on it for three years, which was far too long but that's just the length of time that it took. The circumstances where we found ourselves allowed me to finish it, so I am grateful for that. That was the silver lining in this crazy year and t it allowed me to finish it and get it out. But it's just sitting there and it's nowhere near where it needs to be... but it is what it is. It's a story I needed to get out. I got it out. Now, if people find it, awesome, and if they don't then we'll cross that bridge.  Jaime: What's your book called? Katty: It's called The Butterfly Years, and it's just my personal story dealing with grief and has nothing to do with Artisan Creative and it has everything to do with me. Obviously, as somebody who's running a company, it is going to have to come to grips with having to manage grief and make that work otherwise it permeates everything. Katty: If it helps people out there, it's there. If somebody is going through it and they need to hear somebody else's story who's been in the same boat. Then I've done my job.  Katty: Yeah, So when I heard that you had done your second edition and you had just done an audiobook. I thought you know I want to talk to her and see how that whole process was for her.  Katty: Congratulations on your interview and I hope that it ends up being the right next thing. Jaime: I hope so too. That would be great if my first interview turned into a job offer. Katty: Putting out the good vibes. Jaime: They were very surprised because it was a UX strategy position and I didn't have anywhere in my portfolio that I wrote it. I didn't want to say that I literally wrote the book on UX strategy because then they think oh she's not humble or she's too experienced so I didn't mention it. They saw something in there and I'm like, “Oh yeah, I wrote a book kind of related to UX strategy.” and they're like what's it called, I'm like, UX Strategy. I can't even own it. I can't even own it, you know, I'm just like, ahh so shocking. Yeah, you know, I want the opportunity to practice what I preach. Enough, running around with the same lectures and enough training.  I've done so much training in the last year, I think sometimes we just need to go back and forth and be okay with it. I'm not saying I'll never do workshops again, I just need to take a break from that part of it or and pursue it. So yeah hopefully something will come up for me that is enjoyable. Because I think it's important to have a job if you like and what I was shocked by when I looked at the job market this time was, oh my god there's 8,624 UX jobs in this country and 30 or 40% of them are remote, and there's actually jobs advertised for UX strategist title. It used to just be me and two other people. I don't know if my book helped define the industry but it seems like when I read the job description, it had everything that I wrote about in my book so it's a really exciting time that there's so much opportunity out there. Katty: Yeah, for sure. I'd love for you to maybe help define that a little bit, because obviously, we hear you know there's on the design side of it, UX there's XD. Now it's customer experience, employee experience. Can you talk a little bit about that I know for just what I've heard you talk about before, it's really the research and the strategy is the precursor before you even get into the design part of it. And I learned that thinking time is so important to be able to do that? Can you talk a little bit about that? Katty: A little bit of both, actually. Jaime: Sure. So I basically define UX strategy as the intersection between product design and business strategy. So business strategy is the top-level vision of an organization. How do we make money, who are our customers? You know business is defined, ultimately by their customers.  So they have a vision and the vision might be a platform, multiple products, a suite of products, or one product. And then it's like how do you really elevate that product, and bring it to market? So that when people have that first whiff of it, they're like, smells awesome. And so when I started doing discovery phases back in 2008, 2009 for Schematic and for Huge, I really fell in love with it. Because I love doing competitive research. So interesting, I mean who doesn't want to get paid to research the marketplace? And I loved the idea of finally getting to do user research. And so that was when I really became interested in it and realized that there was nothing out there that told us how to do it. I would just make things up as I went along and as I moved from different organizations, I would clean up my deliverables and take them to the next level.  And then when Lean Startup came out--People don't think of Lean Startup, as a product strategy methodology but I certainly do. It's this idea to build the smallest version of your product, get it in front of your target customer, learn from it, whether it be an alpha or prototype, extract data from these learnings and learn from it, and then iterate.  All of a sudden the discovery phase became not something like Waterfall; first, we do discovery, then we do the implementation, then we do usability testing and find out at the very end that not only does our product suck but nobody wants it. It was insane. And now all of a sudden, the discovery phase became something that can be iterative and cross into the implementation phase, and you can start building products and doing strategy, and testing it and validating it in much smaller loops all along the way. So that's what's really exciting is an opportunity to run some kind of experiments to knock out, to do rapid prototyping, to use whatever it is like sketch XD, other prototyping tools to get business concepts in front of the target users, and start doing user research that's more focused on validating a value proposition, versus, you know, is this thing usable? Even if it's really usable, but nobody wants it, then who cares if it's usable, right? Katty: Yep. Very good, and with plenty of products out there with great usability but they're sitting on the shelf. I probably have a few of them. Katty: Fantastic. You talked a little bit about this but I think, given where you are going, pivoting, and where you see the future to be for you at this juncture. What can you share with people who are either just starting out in their career path? And/or because of this past year, lost their positions, and they have to reinvent themselves. Where is it that you dig down deep to find that inspiration and that determination to just say you know what, this isn't working, let me figure out where it is that I want to go? Jaime: Yeah, I think just to be honest it's very different for someone like me with two to three decades in the industry versus somebody who's starting out. So I wouldn't give someone the same advice I would give myself, there's definitely different things going on. I can remember very well when I was starting out and the same feelings that I have now are similar. My dad gave me this great advice. When you're looking for a job, or when you're starting on your career, and when you interview with people, you want to be careful that you don't have this flashing L on your head. Loser, loser, loser.  Because people will spot this lack of confidence or low self-esteem, you know, and it doesn't matter how successful you are, or have been, like me. Because you can still have low self-esteem or imposter syndrome, and so, it's like you need to somehow put all of these fears of I suck;. I'm not gonna make it; I'm an imposter;I am so crazy that I thought I could do this film, to begin with. I'm too old or I'm too young or my portfolio doesn't have X, X, X.  I have to constantly work on this, to this minute, which is spinning a much more positive narrative in my head that, “No, no, I have something of value to give”. And then putting that negative energy into therapy, exercise, whatever you need to do to take care of yourself, but I still to this day, put it into how can I showcase my work, what's missing? You know, look at my portfolio. Okay, it has all this but it's missing, you know, this one deliverable. Well, I better make it, fake it till you make it, you know, and figure out a way to like get it in there.  And the funny thing is is they may not even ask for it on that job interview, but if it's like this thing that you think is missing, then it's going to be flashing the L on your forehead and so to me, it's like puffing yourself up and what is it going to do to make you confident for these interviews and if showing your portfolio and getting excited around the storytelling of your UX design which, it still is for me, then get that into your portfolio and any missing things.  Don't spend eight hours a day looking for a job, spend four hours and the other four hours teaching yourself a new tool because there's always going to be new things to learn. And if you're not open to learning new things, up until, you know, your 50s and 60s, then whenever that is where you're not open to new things, you better be at that last job that you're going to station yourself at, because the industry, I promise you, just keeps on changing. You know it's amazing. Katty: Gosh. Great advice. I think for all levels of career and years in the industry and also not even to have to do with business. I think for anything where we tend to sometimes focus in on the thing we don't have versus on the things that we do have it's just such a great lesson to say you know what to say we have to reshift that mindset.  There's a great book that I read a couple of years ago by this woman called Sally Helgason, and it's called How Women Rise, and she talks a lot about specifically women and how we get into this mindset of, oh, but you know what, let me work harder because I'm missing this 10% thing and not focus on the 90% that I have and it's just crazy. I see it all the time. I see it, not just in candidates I see it in myself. And putting myself out for a conversation or a talk or something and if I don't get it's like, oh, that's because I didn't talk about this. You know what, maybe just wasn't the right thing. So, yeah, great lesson. And I think also that that whole thing also speaks of desperation, and I think that that comes through, so loud and clear, it erodes the confidence that would naturally be there if somebody has worked on their craft. Jaime: Yeah and we need to in this field of product design or research, ultimately we're making something that we need to upsell, at the very end, even if it's to our boss and say yeah this is awesome, you know, and it's like, oh my gosh if we come to it from this place of fear, we're never going to sell it.  So I think it's easy to focus on the negatives for a lot of us, and we can't afford to do that in our field because we're always upselling our work. Katty: Yeah. Have you ever taken the StrengthsFinder assessment? Have you ever done that?  Jaime: No, I don't even know what that is. Katty: It's similar to a DISC or Myers-Briggs. But it focuses on your strengths. The reason I like it, we do it for our company and we talk about our strengths all the time. Its created by Don Clifton, and is now as part of Gallup and it's a personality assessment. The reason for him creating this was that he felt people focused on their weaknesses, and not on their strengths. The whole thing is about what are your top five strengths and let's lead with your strengths and not focus on a thing that is number 30 something for you, let's focus on the things that you're really good at and then find someone else who your bottom five is their top five and then collaborate. So it sounds like it's just human nature that we go there. If we could learn not to go there, it would be less, I think less of a headache for all of us. Katty: Crazy. So, I know you're teaching, you're doing online courses, you mentioned that you're doing a talk in Estonia. Are you doing that in person, are you doing that virtually? How are you managing your time and all the different places you need to be, or how did you manage your time and all the different places you need to be? Jaime: Yeah, I don't know how I'm managing my time right now yet. I'm still waiting to see where a bunch of things land. But the Estonia conference is the first onsite conference since COVID, since March of 2020. Well, basically there's very few conferences in the beginning of the year for the first quarter anyway.  So, anyway, it's Web Usability Day I think is their legacy name. But it's a one-day conference and then there's workshops, three days prior to it. It's in Estonia, it's very affordable, it's gonna bring in like a massive crowd of UX professionals. A lot of new ones but people mid-level and all over the place. And they're coming from Estonia, but they're also coming across the Baltic from Finland, and a couple of other Baltic states. So, I'm closing the conference, I guess I'm kind of headlining it, and then my workshop is one day right before that. So November 25th,iis my UX Strategy Workshop and then November 26th is the conference. It's a Thursday, Friday, so but I'll be in Berlin back in November, and then I'm doing a couple of talks, just private ones where I'm flying in. And then going back to Berlin and then I'm going to do this thing in Estonia.  I am so over this idea of more online workshops. I think they're a joke, sorry guys, but the whole point of conferences was to get people together physically in a space to network and touch base with other people and build relationships. And it seems I've done a bunch of these fake conferences, and it doesn't feel the same, they never pay and it's a joke. So I'm not into those anymore.  I'm really stoked that these people you know, the COVID cases are extremely low [in Estonia]. I've had my third vaccine. already so I'm totally going. I won't be taking too much risk but definitely, I'm really excited to be around humans and doing my thing. Katty: Yeah, humans, human connection. I'm traveling internationally for the first time since March of last year as well, and I'm going to Mexico and then to Dubai. But, I have to navigate the whole PCR test thing because I'm not going to be in the States for three days before I go so I got to figure that part out. Jaime: Yeah. It's a crazy time. I can't believe really what happened. How much the pandemic just changed everything, it's just, it's shocking. Katty: Are you seeing that in the world of products, are you seeing what's happened with a pandemic impact, whether it be design thinking or about how people are approaching research. I would imagine that it's changed how people are looking at how they go forward. Jaime: Yeah well, everything's online now. When I left Huge back in 2009, 2010. It was because I didn't want to drive in my car in rush hour to agency land in Culver City, and I didn't want to work in person, I wanted to work from home. So I've been working remote since 2010 and it's not new to me, and Cisco Systems when I worked for them as a UX strategist, everybody was a remote workforce. So finally, the rest of the world is catching up with us and learning that it is possible, and even outside of product so I think it's opening up opportunities in many ways. But, the negative consequence, and I felt this when I taught my last course at Claremont University, was that my students who were graduating, were just getting internships, but they're online.  At Facebook or wherever, and at any point in your life where you need human contact, and you need the nuance of someone kind of seeing that you're confused, and you need mentoring or you need to get the confidence to ask for help, we need that to be in person. I feel like the people that are getting the worst end of the deal is the college graduates, the people who are just starting their career who have to start it by themselves in Zoom rooms. Hopefully, there's going to be some way that it isn't just this experience of online collaboration, because I just feel even when I had my second or third cat life of getting into the UX world, I can't even imagine that I would have had the trust and camaraderie that I had with people at Schematic who came over and showed me how to wireframe when nobody was looking. So hopefully maybe there's some way that people can reach out and have people to connect with for that kind of support since they can't get it in person. Katty: The whole mentoring piece of it. Yeah, taking somebody under your wing. It's harder to do it this way. Yeah, you're absolutely right. I have some nieces and nephews who started their first year in college last year. You've worked really hard to get into the school of your choice, but you don't get a chance to really experience that. So now as a sophomore, they're getting to experience it for the first time because now some other classes are in person. So really interesting to kind of watch this new generation of those who are starting and those who are graduating, it's just a very different world, for sure. Jaime: Yeah it's crazy. It's really crazy and maybe five years from now we'll look back on that and go, Oh man, it was so great, why didn't we just do all that remote work and it was so easy. But it is weird, I just got off the phone with a client and he's just saying that he's not leaving the house and he doesn't want to get the vaccine because he almost died from a vaccine from something else a long time ago, so he's just like staying in his house for his whole life. And I just, I feel in our field where we're designing products for customers and users, it's like, “Nah, we need to have human contact and get out there.” When I'm feeling really low, I reach out to a friend and I have to dump, and say “Ugh”, and have them tell me. I just hope we don't lose everything as a result of this, online world that we live in now. Katty: I don't think so. I mean I certainly hope not. I do feel that there's a hybrid version of it that's going to be more pronounced. I mean we went to such an extreme this past year, I do think there's going to be a hybrid world in front of us. I haven't quite figured it out yet, but little by little I think we'll fall into place. Let's end on a couple of inspiration pieces. Where do you get your inspiration? Jaime: My inspiration now is probably-- I consume a lot of film. I like to have a big impact. I actually went to the movie theater, on Sunday, by myself, bought a ticket to go see Ich bin dein Mensch, I'm Your Man, a German film about a man robot who was built to learn on what a woman wants and then they program him to be the perfect partner. It was amusing, to walk into it, to have it open up and see all of Mitte Berlin and see the TV tower and see the food and see inside the flat. I miss Berlin so much right now, I felt like when I got out of there  I had just gone to Berlin. It just reminded me of all these tiny little things. So I get a lot of inspiration from being able to transport myself into different realities physically and through film, and right now, traveling is limited,but I definitely get my inspiration from seeing other cultures, other ways to live.  I lived in Berlin for most of the pandemic, and it took months, but after being there and away from here for so many months it really-- when you experience other cultures, it makes you appreciate and also find things you don't like about your own culture. But I feel like having perspective is what inspires me. Katty: Love that, and for creativity to bloom, do you need that spark of inspiration for creativity to happen, or is there another thing you tap into when you sit down to write or to do another wireframe or to create, what would you tap into for that? Jaime: I don't know, I wish I could answer that. I don't know. I spend my days at the computer then I go and walk on a trail. It's extremely important for me to get out and walk in nature and I do that every day and I listen to the same 3 podcasts. The New York Times Day thing, The Berlin Briefing, and then Doug Rushkoff's Team Human And that stuff, while I'm like in nature and walking around listening to these podcasts, again, I guess I feel transported and I feel immersed. I think that when I leave the house, and when I come back, whether I'm jogging or listening to music and weird experimental atonal music that nobody would like unless they're into weird music. That helps me really reset the crazy stuff we're telling ourselves in our head or just like being in a mundane moment. I think sitting at a computer for more than four hours, not healthy for me.   Katty: I love that. Both for creativity and inspiration, it's not going to happen nine to five necessarily looking at a little screen. To be able to get out of this and just get other influences. I find nature so healing in so many ways and my ideation just goes off the roof when I'm out and about. Jaime: Where do you go, where do you get your nature?  Katty: My favorite place is Point Doom in Malibu. It's a very easy little hike, but you are at eye level of the pelicans flying by. It's just the most incredible sensation sitting there and you see these majestic birds flying right at your eye level. So whenever I can, whether it's a birthday or an anniversary or something special, that's where I like to go.    Jaime: Nice. Yeah.   Katty: Well Jamie where can people find you?   Jaime: People can find me on LinkedIn, @Jaimerlevy. I'm on Twitter, I'm not tweeting so much. I was told I need to get on Instagram but I'm like, “What?”. And then Jaimelevy.com and then the book userexperiencestrategy.com. I'd love to just mention if people don't like to go walk in nature. I recorded my audible book at this great studio in the valley, where I grew up, and it's me reading my book and doing some impressions of myself, and it's a lot of stories and so far the reviews have been really favorable. And so if you're not a big reader like me I hate it, I don't really like reading. I can read an article but long-format, not so good. Check out my audible book if you're not sure go to userexperiencestrategy.com and listen to the first two chapters and try it on. But I'm really excited about the audible, you know for my book I self-produced it, paid for it, and it's mine. So that was important to me, you know.      

Only 30% of users employ an external webcam. That means that the vast majority of people are still using the webcam that came standard with their computer equipment. When it seemed like we would only be working from home for a short period of time, high-quality video conferencing equipment didn't seem like a necessity. But now that hybrid work is becoming the norm rather than the exception, it might be time to revisit your video conferencing solutions. Shelby Skrhak talks with Ricardo Barbosa, Distribution Account Manager at Logitech, and Chad Simon, Strategist for UCC, a Specialty Business Unit of Ingram Micro, about: - Technology challenges the typical home worker faces - The wide range of quality in webcams - How Logitech products offer compatibility and enhance productivity For more information, visit the Logitech Ingram Micro Resource Center or contact Logitech Market Development: (LogitechTeam@ingrammicro.com). To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.

As a medical doctor, Dr. Barbara Hales worked in women's health and holds a patent in both American and European markets. Dr. Hales also has unparalleled experience in writing and marketing for the health community. Melissa talks about how eWebinar utilizes recorded webinars while incorporating engaging elements for its attendees and how it can help scale your business without having to be working 24/7!   Barbara talks about the different aspects of marketing as a medical professional with a private practice including media strategies, networking, blogging, websites, and much more!

This week, Wes and Todd talk with Elle Naef. Elle talks about Headroom Sessions and its mission, jaw rock, ReCreative Denver, Denver Creative Movement, her start promoting and managing bands, the wall of death, curating playlists, Tom Jones, rock and roll moments, Girls Rock Camp, being a Producer at PBS 12, Generation GRIT, Colorado Inside Out, puppets, her favorite PBS shows growing up, and activism.Join us for a fun and convivial conversation with Elle Naef.Check out Elle's work at these websites: www.headroomsessions.comwww.pbs12.orgFollow Elle Naef on social media:On Instagram - www.instagram.com/denverdabbler/@denverdabbler

Bill spoke with Jason Trennert about the various causes of the rising inflation & the left’s religious like devotion to climate change. Jason Trennert, is the Chairman and Chief Executive Officer of Strategist. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Bill spoke with Jason Trennert about the various causes of the rising inflation & the left's religious like devotion to climate change. Jason Trennert, is the Chairman and Chief Executive Officer of Strategist. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Scott Cassidy began his professional career as a copier sales rep in the Bronx and Harlem. After 6 years at Kodak, and a brief stint selling software, Scott began a long career at American Power Conversion where he held leadership positions in Order Management, Customer Service, Tech Support, Inside Sales and the last 15 years in Marketing. When Schneider Electric acquired APC, Scott was tapped to run the marketing function for the Industry Business Unit which led to his last position as VP of Marketing Communications, Events and Sponsorships for all business units in North America. In 2018, Scott joined ASLAN Training and Development as Chief Marketer as well as consultant and facilitator. In his role as CMO for Cenergistic, Scott's focus on all aspects of marketing that exist today. Follow Scott on LinkedIn here: https://www.linkedin.com/in/scott-cassidy-1858141/Learn more about Cenergistic on their website here: https://cenergistic.com/Get access to all past and future podcast episodes: https://www.activeblogs.com/b2b-mentors/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comEpisode Summary:Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers' needs and the benefits of a comprehensive understanding of your company's customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.Key Takeaways:Prioritize what the client needs — what's important to your customer — ahead of what's important to your marketing team, your sales reps, and even your company. Why is what you have important to them? What problems can your product or service solve for them? Putting customer needs first is the key to long term success.We say marketing is 50% art and 50% science. Today, the science of marketing is all about data and math. Potential customers can find a lot of information about your company without ever involving you, so they're about 70% of the way to deciding on your product or service before your sales rep is invited to the table. To figure out what they're looking for, marketers should recognize and utilize relevant data analytics.Sales and marketing are two sides of the same coin. In some companies, the culture pits them against each other, but they both work better — more efficiently and more effectively — when they're part of the same team. Sales reps can rely on marketing to create content with the information potential customers want and need, and marketing can get content direction, such as FAQs, from the sales team.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!

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