Don't Be Fooled

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If you believe as we do that it is unacceptable to scale without technology that is deliberately targeted and measured then this is the podcast for you. Our goal each week is to bust the business myths that are killing your profits… Even if you have tried everything and failed!

Don't Be Fooled


    • Aug 9, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 24m AVG DURATION
    • 8 EPISODES

    Ivy Insights

    The "Don't Be Fooled" podcast hosted by Shane and Amy is an absolute gem for anyone looking for straight talk business advice. Not only are their voices pleasant to listen to, but they quickly become a national favorite with their authentic southern charm and no-nonsense approach. As a business owner, I find solace in their relatability and appreciate that they don't shy away from speaking the truth. It's comforting to know that I'm not alone in my struggles and their insights provide a glimmer of hope for finding success.

    One of the best aspects of this podcast is how relevant and down-to-earth Shane and Amy are. They tackle the reality of what we all face in our work lives, which often seeps into our personal lives as well. Their episodes dig deep into the challenges we encounter and offer practical solutions on how to overcome them. Unlike other podcasts that only focus on identifying problems, Shane and Amy go above and beyond by providing step-by-step guidance on how to resolve those issues, making a significant difference in listeners' lives.

    However, every podcast has its flaws, and one area where "Don't Be Fooled" falls short is its lack of diversity in perspectives. While Shane and Amy are undoubtedly knowledgeable, it would be beneficial to hear from a wider range of guests who can offer different insights and experiences. This could help broaden the scope of topics covered on the show and provide a more comprehensive understanding of various industries.

    In conclusion, "Don't Be Fooled" is an outstanding podcast that delivers intuitive and practical insights for those seeking personal and professional growth. Shane's expertise as a servant leader shines through in every episode, making him a trusted guide through the complexities of business. Although there may be room for improvement in terms of including diverse perspectives, the valuable content shared by Shane and Amy is inspiring, refreshing, and has already motivated many listeners to take action towards building an agile business.



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    Latest episodes from Don't Be Fooled

    Avoid This Operational Mistake

    Play Episode Listen Later Aug 9, 2021 34:57


    How does an owner position time as commodity? We are trained to calculate cost, however this cost is the one that is the most valuable and is not, often, talked about. The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    3 Fast and Easy Ways to Get the Highest ROI and Crush Analysis Paralysis

    Play Episode Listen Later Jul 26, 2021 36:43


    When looking at your numbers are you asking what does all of this mean? Do you have a constant irritation that makes you short tempered? In this episode we talk to an owner who is questioning her marketing strategy because she doesn't know how to measure its success and she is quick to share her real problem which is fear of losing it all. We will talk about the most important measurements and how to eradicate the underlying fears that are keeping owners up at night. The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    How to Thrive - Small Business Resilience – 1 Year into COVID-19

    Play Episode Listen Later May 3, 2021 25:06


    The creative response of small business owners to shift in the aftermath of a pandemic and the affect its having. The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    Bad Advice That Even Good Salespeople Take

    Play Episode Listen Later Apr 19, 2021 23:02


    How to increase conversions with less leads while generating more money and more time. The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    The Secret to a Profitable Enterprise

    Play Episode Listen Later Apr 5, 2021 20:36


    How every owner can stand out from their competition no matter what you sell. The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    3 Fast Ways to Help More People and Avoid Losing It All

    Play Episode Listen Later Mar 22, 2021 27:20


    Have you ever wondered what “scaling a business” really means? In today's episode we will pull back the curtain and show you what it is and what it is NOT! The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

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    Confessions of a Business Owner

    Play Episode Listen Later Mar 10, 2021 19:40


    How to avoid these scaling mistakes - A candid conversation with life coach Melissa Garn. The 4 most important priorities for owners to focus on everyday available here: https://dontbefooledpodcast.com/daily4focus/

    Predictable Profits. The New Secret.

    Play Episode Listen Later Mar 7, 2021 11:54


    Amy's authority in business development & scaling profits has been upsetting traditional models that rely on old tactics and gimmicks that do not work for owners who have a dream of helping a lot of people. You will hear stories of failure and hope as she and Shane McKenzie pull back the curtain and reveal the system that the most influential owners use.

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