Podcasts about salespeople

In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate—for a raw and insightful breakdown of what truly drives persuasion in today's world. They reveal why facts alone don't move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform how you pitch, sell, and lead.Packed with powerful concepts like the Pratfall Effect and the Maya Principle, this conversation digs into how the best communicators choose the emotion they want to elicit—before they speak. You'll learn how to make people feel, how to build trust through imperfection, and how to stop pitching and start persuading. This episode isn't just advice—it's a playbook for anyone who wants to connect deeper, sell smarter, and lead with impact.Key Takeaways: 1. Emotion is the first trigger in any decision-making process, and facts only come into play after the emotional choice is made.2. Building trust and genuine human connection will always outperform even the most logical, fact-filled pitch.3. Before you pitch, define the exact emotion you want your audience to feel—then tailor everything around creating that feeling.4. Storytelling is a persuasion superpower because it activates emotion, builds relatability, and makes your message memorable.5. Showing imperfection, like spilling coffee or tripping on stage, can make you more likable and trustworthy to your audience.6. The MAYA Principle teaches that the best ideas feel new but still familiar—too much innovation too fast creates rejection.7. True persuasion happens when you listen actively and adjust your message based on what the other person feels and needs.8. Salespeople who focus less on impressing and more on understanding are consistently more effective and trusted.9. Even cold outreach can create trust if it's written with warmth, relevance, and emotional awareness.10. Long-term success in persuasion doesn't come from learning every trick—it comes from practicing and mastering a few core principles.

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He's excited about the launch as am I, so let's get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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Most salespeople know how to pitch. Fewer know how to handle the moment everything shifts. In this episode, sales expert Lance Tyson joins Kwame Christian to reveal the exact skill that transforms average closers into elite negotiators. You'll learn: – How to recognize the hidden moment when a sale becomes a negotiation – Why objections aren't problems—they're opportunities – The deadly mistake most salespeople make when pressure shows up – And how to build guardrails that protect your profit without killing the deal If you've ever lost a deal you thought you had, this episode will show you why—and how to fix it. Connect with Lance Tyson Buy the Book: The Human Sales Factor By Lance Tyson⁠ ⁠Follo Lance on LinkeIn⁠ ⁠Tyson Group⁠ Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Salespeople have sales tools which often are not thoroughly thought through enough.  These can be flyers, catalogues, slide decks, etc.  They can also be proposals, quotations and invoices.  Usually the salespeople are given the tools as they are and either don't ask for improvements or don't believe the marketing department has much interest in their ideas about the dark art of marketing.  Consequently, there are some areas for improvement which go begging. Flyers, catalogues and slide decks tend to be very evenly arranged.  Every page is basically presented in the same way.  Yet, as salespeople we know that there are going to be certain products which are more popular than others.  These items and corresponding pages should be up the front.  It might mean breaking away from the sectional approach, of all the bits and bobs being collected together in their respective places, separate and cordoned off.  Also, on important pages of these most important products or services, there are bound to be key words or key paragraphs that, over time, we have learnt are of the most relevancy to our clients.  There will also be key data tables, diagrams or photos which should be drawn to the buyer's attention.  Why don't we have marketing do something with this information.  Maybe make the font larger, or add bold or highlight using colour.  This is only a matter of adjusting the layout of the page and getting the next round of printing or soft copy to reflect these updates. Generally speaking, we don't want to be handing our materials over to the client, in the first instance.  We want to spin the item around, so that they can easily read it. With our nice pen we draw their attention to the areas we want them to see.  Not everything on that page has equal value.  Some sections will be more important than others.  They can read the whole thing later at their leisure, but while we are there with them, we want to go through the content  and determine what they need to focus on.  When we leave the materials with them the highlighted areas will draw their attention to where we need them to be looking for information. If this is so easy, why are all the sales materials we see all look the same – flat, undifferentiated and no attempt to direct the eye of the reader?  Everyone has their job.  Marketing is there to produce the materials, but they don't know which are the key sections for buyer purview.  Salespeople are busy running around seeing clients and just take what they have been given.  They never think to make requests to marketing to change the materials. What if the buyers have different interests?  That will be true, but it will also be true that 20% of the key information will suit 80% of the buyers, so we should concentrate on that content.  If there are particular sections which are not highlighted, then we can deal with that problem when we are with the buyer. The other areas for some marketing effort are around how we present quotations, invoices and proposals.  We should be advertising our services or goods on the quotations and invoices.  Key people in the buyer's company will see these materials and here is a chance to get our information in front of them.  If there are soft copies involved this allows us to add links to the website where more information can be found.  QR codes are also good for taking information on a page to a website. Proposals can be very florid or very flat.  Something in the middle is a good idea.  We don't want the presentation of the information overwhelming the messages.  We also don't have to just rely on text. Visual stimulation is very powerful and photos of people are always attractive to us.  This is where we salespeople need marketing's help.  We need someone who has great layout skills and knows how to assemble the look and feel of the pages. Let's rethink our sales materials and ask what more could we get from them?  

TRY ANDY'S DIGITAL MIND FOR FREE: https://elliott247.com/free-30-smIn this episode of Sales Mastery, Andy Elliott exposes the #1 mistake salespeople make, they try to sell too soon.Most reps jump straight into pitching, but the truth is: people don't like being sold… they like buying.And they buy for their reasons, not yours.Andy breaks down exactly how to stop pushing products and start discovering the real reason your customer showed up. What do they want? Why now? What's driving them to make a decision?The top closers don't just sell, they uncover. Learn how to ask the right questions, unlock emotional triggers, and lead the customer to a “YES” that feels like their idea.This is the game-changing mindset shift that separates amateurs from killers in the sales game.If you want to:✔️ Close more deals✔️ Stand out✔️ Build strong customer retention✔️ Turn one-time buyers into lifetime clients✔️ And grow a 6-7-figure sales career...This is the video that can flip the switch.Whether you're new to the game or leveling up, these automotive sales tips will give you an edge that most salespeople will never have.Subscribe for more Weekly Sales Training Videos!!!Set Up a FREE “Business Game Plan” with Andy here: https://elliott247.com/gameplan-yt?el...Follow Andy Elliott on other socials HERE:  / officialandyelliott    / theandyelliott  https://www.tiktok.com/@officialandye...General Disclaimer:https://elliott247.com/general-8652

That's the question every sales leader, CEO, and HR department is wrestling with as AI tools flood the market with promises to automate everything from prospecting to closing deals. Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type "Dear Valued Customer." If you're losing sleep over this, take a deep breath. The fear is real, but it's also completely misplaced. Here's the brutal truth: AI isn't going to replace you. But salespeople who understand how to leverage AI absolutely will replace those who don't. When Robots Try to Sell It's Not Authentic Remember when email prospecting worked? When a well-crafted subject line could get you a meeting, and personalization meant more than just mail-merging someone's first name? Those days are over, and AI killed them in about nine months. Here's what happened: Marketing departments discovered they could use AI to blast out thousands of "personalized" emails that sounded human but weren't. They could fake voicemails using voice cloning technology. They could create sales sequences that felt authentic but were completely artificial. The result? Complete market saturation with fake outreach that destroyed trust across every communication channel. Humans Have a BS Detector for Fakeness Here's what these AI-obsessed companies don't understand: People have an incredibly sophisticated BS detector. We can sense inauthenticity from a mile away, even when the technology is nearly perfect. When you receive an email that sounds too polished, too perfect, or follows a pattern you've seen before, your brain immediately flags it as fake. When you hear a voicemail that sounds just slightly off—even if you can't pinpoint why—you delete it. But here's the real killer: Once people realize you were too lazy to write your own email or leave your own voicemail, they lose all respect for you. They think, "If this salesperson can't be bothered to put in the effort to reach out to me personally, then why would I want to do business with them?" The One Thing AI Can Never Do This is where the magic happens, and it's where your competitive edge lies. AI can write emails. It can analyze data. It can even fake phone calls (poorly). But it cannot engage in real-time, empathetic, synchronous conversation with another human being. It can't read micro-expressions during a video call. It can't pick up on the subtle hesitation in someone's voice that signals an unspoken objection. It can't pivot in real-time when the conversation takes an unexpected turn. Most importantly, it can't build the kind of authentic human connection that makes people want to buy from you instead of your competitor. The AI + Human Intelligence Formula Smart salespeople aren't running from AI—they're running toward it—but they're using it as a tool to make themselves better, faster, and stronger, not as a replacement for actual selling skills. Here's where AI excels in sales: Research and Preparation: AI can analyze a prospect's 10-K filing, research their competitors, and create discovery questions in minutes instead of hours. It can build detailed company profiles and identify potential pain points before you ever pick up the phone. Data Organization and Analysis: That timeline your manager needs for a customer service issue? AI can pull data from your CRM, email, and support tickets to create a comprehensive summary in seconds instead of the hours it would take you to compile it manually. Writing Enhancement: Most salespeople aren't great writers. Don't shoot the messenger. AI can help you craft better emails, proposals, and follow-up messages, but only if you edit them, personalize them, and make them authentically yours. The Holy Grail: Intelligent Prospecting Lists: The biggest opportunity is using AI to build high-quality prospecting lists. Imagine walking into the office and having AI presen...

If you've ever wondered what really drives elite performance in sales—and life—this is the episode to watch. Jeremy Miner flips the mic and gets interviewed on his own show, revealing the exact mindset, habits, and experiences that took him from broke teenager to one of the top-ranked salespeople in the world. You'll get never-before-heard stories, his raw perspective on leadership, legacy, AI, and what he actually thinks of haters, branding, and his competitors. This episode is loaded with tactical gems, emotional insights, and powerful reflections that will rewire how you think about selling, success, and personal growth. Chapters: (00:00) Introduction (01:45) The "Brand Box" and Why Image Matters (06:17) Becoming a Sales Legend and Building Seventh Level (13:40) Selling $1.1M in 90 Minutes + Speaking Strategy (16:03) The 4 Types of Salespeople and the Path to Mastery (24:09) Sales Impact on Family, Legacy, and Fulfillment (29:50) The AI Jeremy Miner: Next-Gen Sales Training (36:03) The Mission Behind Seventh Level (42:43) Life Happens For You: Lessons in Growth (52:18) The Chip That Drove Jeremy + The Transition to Impact (56:23) Experience Over Hype: Why Mastery Can't Be Faked (01:01:15) Pre-Order: Insurance Black Book of Questions

In this episode, we dive into the differences between management and leadership and how they impact business success. Learn how effective leadership isn't about being right but empowering others to think and act in alignment with a shared vision. We also discuss how to recognize your strengths and weaknesses and how to complement them with the strengths of others to build successful partnerships. This episode provides insights into how to approach negotiations and transactions with empathy and persuasion for better results.What you'll learn on this episodeManagement focuses on accountability and overseeing tasks.Leadership inspires and guides others toward a shared vision.The Scarlet Method highlights five key traits: Self-starters, Competitive, Assertive, Relationship-based, and Team players.Recognize your strengths and weaknesses and surround yourself with complementary talent.Managing details like timelines and negotiations is essential for smooth transactions.Negotiation success comes from empathy and persuasion, not just being right.Salespeople are paid to influence, not to be right.Take responsibility for the outcomes of your transactions, even when others are involved.Leading by example means teaching others how to think and achieve what they want.Personal growth is key to leading effectively and empowering others to succeed.If you want to build a business based on influence, trust, and scalable leadership—this is your blueprint.Teach to Sell gives you the tools to lead buyers, sellers, and teams without pressure or posturing. It's about understanding people, guiding decisions, and creating alignment that drives results. Whether you're closing deals or growing a team, this book will help you lead with power, purpose, and predictability.Preorder Teach to Sell today and discover how the best salespeople lead—not manage—their way to No Broke Months.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeScarlet Method: Learn more about the five key traits in the Scarlet Method (Self-starters, Competitive, Assertive, Relationship-based, Team players). This method is an essential guide for identifying the right people to lead and build a successful team.Teach to Sell: Discover more about leadership in sales and how understanding people's needs and aligning with their goals will help you grow your sales and leadership skills.Effective Negotiation: Explore strategies for improving negotiation skills, focusing on empathy, persuasion, and flexibility in the face of challenges. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

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In this session, expert sales trainer Jeff Goldberg will share some tips, tools, and strategies designed to help the non-traditional salesperson get comfortable with selling. Jeff will also share a bit of information about his new program designed specifically for the non-traditional seller.Find out more about Jeff:https://jgsalespro.com/⁠⁠⁠⁠⁠⁠⁠Connect with Jeff on LinkedIn:https://www.linkedin.com/in/jeffgoldbergsalescoach/

According to The Times, employees now face an average of nine organizational changes per year, up from two before 2020, leading to increased change fatigue. So, how can you lead a change management strategy to help reps effectively navigate these changes?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sobia Younus, the senior manager of sales learning and enablement at ApplyBoard. Thank you for joining us, Sobia. I’d love for you to tell us about yourself, your background, and your role. Sobia Younus: Sure. I really appreciate this opportunity. So I’m leading the sales learning and enablement team at ApplyBoard, a leading ed-tech platform that’s reshaping how international students access global education. So I lead a global sales enablement framework that focuses on performance process and people and my role. Spans everything from onboarding and ever boarding to performance improvement initiatives that firsthand impact the revenue. But to rewind a bit, my journey has never been linear, and I believe that’s been my strength. So while I’ve always been rooted in international education, my niche has always been B2B and B2C sales, and that helped me build a strong understanding of client behavior, market trends, and grow through meaningful engagements. I have been with ApplyBoard for almost six years. I initially joined the CX team, which gave me insight into the student journey and operations side of how applications are being processed. From there, I transitioned into the sales role where I gained the firsthand experience of navigating the field. Finally in 2021, I moved into sales enablement, and that’s where everything came together. It blended my passion for education, my CX foundation, and my love for sales performance into one purpose driven role. I think today I focus more on building scalable strategic enablement programs that build and drive revenue, empower people, and connect the dots between learning, growth and results. Personally, to me, and I really wanna share that, I believe that for me, enablement is where storytelling meets the strategy. That’s what make it so exciting, and what excites me the most about my work today is the blend of strategy and human behavior. Most importantly, understanding how people learn, they stay motivated, and how the right tool and messaging can turn a sales team into a high performing empowered force. That’s why I’m so excited to be here today because platforms like Highspot make a real difference. SS: Amazing. Well, we’re excited to have you here, and given your extensive experience in education management, I’d love to learn from you what are some of the unique challenges that reps in the industry face, and how can enablement help them navigate these challenges? SY: So that’s a very important subject. So one of the most unique aspects of international education industry is how deeply it influenced by external elements like immigration reforms, global mobility trends, and even geopolitical shifts. So unlike other industries where salespeople can rely on relatively stable products or markets, education is often at the mercy of forces beyond control. And as a result, salespeople in this space aren’t just selling a service. They’re actually navigating constant change, managing expectations, and often having to realign their strategy in real time. And a great example is what recently we saw last year, the government introduced caps on your international student permits and tightened eligibility for post-graduation work. Permits. So these changes had an immediate impact on student demand, also program selection and school preferences. So practically overnight, our sales rep has to understand the implications, shift focus away from programs that no longer align with student goals and reposition alternatives that still offered strong appeal to students. This is where enablement became mission critical. And an apply board. We don’t just see enablement as a static function. It is a real time strategic engine that basically supports business agility. So within days of those updates, our team not only delivered the sessions, so we created and rolled out sales plays and updated talk tracks and Highspot. We designed objection handling strategies on Highspot to help our. Salespeople reposition options with clarity and assurance. So in short, we didn’t just inform, we equipped, so that is important. Our goal was to turn uncertainty into clarity so that salespeople could keep on building trust and drive impact through their communication. And I believe that enablement also reinforces a culture of agility. So in industries like ours, change is inevitable. But when enablement is done right. It actually becomes a competitive advantage. SS: Amazing. And I know that at ApplyBoard, you actually switched off a previous enablement platform and moved to Highspot. What motivated you to reevaluate and change your enablement tech stack? SY: So when we initially built our enablement infrastructure at Apply board. Our primary focus was on structured learning. So naturally our, you know, tech stack leaned towards a traditional LMS. It served its objective at that time, like building, onboarding courses and track completion. But as our sales organization matured. So did the scope of our needs. So we realized that enablement couldn’t just live in siloed training modules. It had to be integrated into the daily flow of work. And our sales team needed not just learning, but relevant and up to date resources and real time support to navigate, you know, fast-paced industry changes. So in short, we needed more than an LMS. We needed a true enablement platform that could function as a CMS, a single source of truth, and I would love to call Highspot a strategic one-stop shop. So that’s what motivated our ship to Highspot. We wanted a one-stop solution where onboarding and ever boarding training and sales plays and competitive insights all could live together. A platform that doesn’t just share knowledge, but it gives. To our salespeople when they need it in a way that fits how they work. So it was a mindset shift from how do we train people to how we enable performance? And Highspot gave us the ash to just do that. SS: Change management is absolutely crucial, especially during major product or policy updates. What are some of the common pitfalls that organizations can face during change and how can they avoid them? SY: It’s a very crucial issue, and it is often underestimated and not because organizations don’t recognize its importance, but because they assume communication alone is enough. One of the most typical pitfalls is treating change as an announcement rather than a proper process. So when major product updates or you know, changes happen, especially in the industry like international education where external shifts can be sudden and high stake, simply informing teams isn’t enough. You need to enable them. So, and other pitfall that I wanna mention over here is failing to connect the why behind the change. So, if sales reps or CX teams don’t understand how an update or change a product shift ties back to their goals or the client’s goals. It usually creates resistance. Or worse disengagement. So change without clarity leads to confusion. And I always believe that change without a proper plan leads to chaos. So one more typical misstep that I wanna mention over here is not planning for reinforcement. So even when the rollout goes smoothly, but without a continuous enablement, like quick one pages or talk tracks, or life scenarios and sales place, trust me, all behavior will return. People default to what they know when things get tough, you know? But at ApplyBoard, we’ve learned this through the hard way, that effective change management start with empathy and end spend with enablement. So we ensure teams understand the work, the why, and how of every change, and we don’t stop at emails. We provide field ready tools, align managers as change champions, and use platforms like Highspot to make resources easily accessible and track the engagement, which is very important. So we all know that change is inevitable, but chaos is optional and you can do wonders if you treat enablement as a bridge between strategy and execution. SS: In your opinion, what is the strategic advantage of an enablement platform when navigating change? SY: So, in my opinion, the strategic advantage of an enablement platform during especially the time of change, is simple. It turns information into action at scale and in real time. So change, especially in the fast moving industries like international education. Often creates a gap between what the business knows and what the field needs. So product evolves, policies, they change and market fluctuates. But if your sales teams can’t access the right information at the right moment, trust me, execution suffers. So this is where an enablement platform becomes mission critical. It just centralizes the word, the why and how of change into one cohesive experience. So instead of scattered emails, you know, outdated decks or reactive training sessions, you get a single source of truth, which is updated, which is searchable, relevant, and embedded in the daily workflow. I’m so glad to say that at Highspot has given us the ability to roll out updates with precision and speed, and when major changes hit, you know, like the recent PGWP reforms, we can respond with focus sales plays, updated talk tracks, training modules, and enablement briefs in one place. We are not just informing the salespeople, we are empowering them to act immediately with clarity, with the right message. So that’s the advantage of a strong enablement platform like Highspot, that it turns change into action. It aligns teams to keep a clear narrative, gives clear visibility into what’s working, also helping you execute with assurance and stay ahead. SS: And I know Plays have been a key lever in helping your reps navigate change, such as, you know, with a recent government policy update that impacted your go-to-market strategy, how did you leverage plays to support this initiative and, and ensure global team alignment? SY: So to be very honest, Sales Plays have become one of our most powerful tools for driving clarity during moments of change. A great example, as you said, and I mentioned earlier as well, the IRCC updates last year, that significantly impacted which programs and institutions were feasible for students creating a sudden shift in our go-to market approach as well. So we knew that without quick and organized actions, this could lead to inconsistent messaging, confusion in the field and you know, lost trust with our clients as well. So we leaned heavily on sales plays and Highspot to bring structure to the chaos. So first we worked cross-functionally with the product team CX and the market expert to streamline these changes into actionable insights. So we took it this way, so we help them understand what it meant. What was changing and how it impacted our clients and the students. Then we created some tailored sales place that included updated talk tracks to help salespeople position alternatives with with clarity and empathy and segmented school lists like highlighted eligible and ineligible programs, suggested outreach. Templates and objection handling approach. Also, we did some live enablement sessions to walk them through our strategy and create some space for q and a as well. But most importantly, next steps for the salespeople. And because the sales play lived in Highspot, we could monitor. The engagement, the usage, and the adoption globally. So this gave us clear visibility into where reinforcement was needed and allowed the regional leaders to support their teams more effectively. And honestly, in moments like these sales plays are a vehicle for alignment, clarity, and assurance. They help us go from reactive to proactive insurance. Our teams aren’t just informed, but they’re ready. SS: That’s impressive. And you also implemented a Learning Tuesday initiative to drive engagement, which has helped you achieve a remarkable 91% recurring usage in Highspot. Could you share more about this practice and, and how you’re driving adoption of the platform amongst your reps? SY: So one of the most important lessons that I have learned in my enablement journey is this. If you want to build a culture of learning, don’t push your salespeople, walk in their shoes. So understand their reality, their pressures, and how they spend their day and apply aboard are salespeople are constantly engaging with clients, pitching multiple destinations, helping clients navigate multiple schools and programs. So for them to be effective, clarity is everything. And it comes from knowing your product, your destination, your message by heart. And that insight shaped our approach to drive Highspot adoption as well. So instead of just treating enablement as a checklist, we focus on making learning relevant, timely, and useful. So that’s where Learning Tuesday was born. It’s a recurring initiative, you know, to share short, impactful learning that fits easily into the flow of the week. So each Tuesday we choose a specific focus area of our sales team, whether it’s like a destination or a school or a program or any product update and build a supporting asset and a quick quiz in Highspot to provide timely, practical resource that aligned with what salespeople are actively navigating in the field. So the goal was simple. Like make learning part of their workflow, not an interruption to it, you know? And it’s very important to understand. And because we use Highspot to highlight success stories across the teams. So this approach helped us reach a 91% recurring usage rate and Highspot, because salespeople weren’t being told to learn. They chose to learn and it was because the assets and focus areas were so relevant, timely, and help them, uh, do their jobs. And I believe that and its score that enablement isn’t just about sharing information. It is about supporting people by giving them the right tools and add the right time and helping them see the difference it makes SS: Again, impressive. And as a results driven leader, what are some of the key metrics that you track to effectively drive change initiatives? SY: That’s a great point. And you know, one that really reflects how enablement has evolved as a function, especially in ApplyBoard, so early in our en enablement journey. Like many other teams, we are primarily focused on the surface level metrics, like number of views and number of assets viewed, and or how often an asset was viewed. But we quickly realized those numbers can be misleading. For instance, if two people viewed three assets a hundred times, the view count may look impressive, but it doesn’t tell you anything about who’s engaging, how many people are engaging or whether it is actually driving behavioral change. So we took a step back and asked ourselves that, what does meaningful engagement look like? What actually signals that our enablement efforts are influencing performance. So that led us to create a more focused Highspot performance, you know, engagement framework, one that actually prioritizes impact over bulk. So we started tracking. Metrics that showed the full picture of how salespeople were using and applying enablement in their work. I will share some examples, like number of unique people viewing the assets, not just the total views, monthly and weekly hours spent on Highspot, both overall and segmented by the projects. Also, the completion rates of assessments and the onboarding courses. Especially tied to the onboarding milestones and also initiatives like Learning Tuesdays. Also, engagement with the sales players and the field tools, especially during the moments of change. And when I say engagement, I mean time spent on these assets and how many people viewed the assets, and most importantly, a correlation. Between Highspot engagement and sales OKRs, like win rates or ramp-up time. So this shift actually helped us move from reactive reporting to proactive decision making. So instead of just knowing what’s being clicked or now we understand what’s actually being used. What is actually being retained and you know, what is actually impacting their performance. So it has helped us improve our, you know, Highspot approach by removing the low performing resources and focusing more on what actually helps our salespeople in the field. And I believe that an enablement metrics shouldn’t just measure activity. They should measure momentum. And when you focus on the right ones, they become a powerful lever for driving lasting change. SS: Amazing. Well, Sobia, I’m hoping you can share with me. Since implementing Highspot, what business results have you achieved and do you have any wins you can share? SY: So many. I can gladly say that. So many wins since we started using Highspot. So many wins. So we have seen some clear improvements in key sales. Performance metrics that support our business goals. While many things can influence results like market changes or team growth, but enablement has played a very important role in keeping that progress going. Like I said earlier in international education and ed tech sector, things move fast. We are always dealing with changes, immigration updates, and new information, and at the same time, we are growing quickly and bringing in people from all sorts of industries. So some with sales experience, but little international education experience and knowledge and others with the opposite. So enablement helps bridge that gap early on. This mix actually led to longer ramp up times, like longer than typically 50 to 60 days. As a new hire, they were learning about both the product and the education sector. So you know, it was taking a lot of time for them to learn all of that. But by building a structure. Role specific onboarding program within Highspot. We changed the game, our onboarding program. Now delivers destination training, platform fluency, and process enablement all in one centralized, searchable space, high sport. So as a reserve, we’ve successfully brought ramp up time just under 30 days on average. So the acceleration has had a clear impact on early client engagement and revenue readiness. Highspot just didn’t, you know, help us organize the asset. It helped us succeed. Successfully execute onboarding, scale their learning across borders, and you know, prepare salespeople to thrive in one of the most dynamic industries out there. Also, I can say this with assurance that enablement helped translate change into action, and Highspot was the strategic engine that allowed us to do that with speeds, scale and clarity. SS: Last question. If you could share one crucial lesson learned from your experience supporting teens through change, what would it be? SY: So, one very crucial and important lesson that I’ve learned is that successful change isn’t about having all the answers. It’s about creating alignment, trust, and momentum. So I’ve seen that teams respond best when they understand the why. Feel heard in the how. Can see themselves in the what’s next? So change sticks when it’s not just implemented, but truly internalized. And you know, that’s where sales enablement plays a crucial role by equipping teams with the right messaging, timely training, and actionable resources to navigate change with clarity and assurance and platform like Highspot make that happen successfully at scale. SS: Sobia, again, thank you so much for joining us. I really appreciate your insights. SY: I really appreciate that you having me here. It’s a pleasure and I truly enjoyed sharing, you know, all of the experience and learning. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Can you teach ethics to a new employee?  That was a question I fielded from a manager in one of my seminars.  You will be surprised at the answer. *****************************************************************************        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Subscribe to Dave's Newsletters Check out the website The Good Book on Business "Ten Commandments for the Ethical Salesperson"  

Let's uncover the intersection of sales success and AI technology. This episode welcomes Damon Lembi as we stress the importance of mastering sales fundamentals while embracing tools like Fathom and Gong to stay competitive in the digital age. Discover how AI can serve as a supportive partner, enhancing rather than replacing human skills like empathy and customer engagement.  We also explore how becoming a thought leader is more accessible than ever, encouraging sales professionals to build their personal brands and connect with prospects through unique insights.  

Tell your smart speaker to "Play One Oh Three One Austin"

Today, we're joined by Todd Olson, co-founder and CEO of Pendo, the world's first software experience management platform. We talk about:Offloading work from employees to digital workersWhen most people will opt to chat with an AI agent over a humanThe need for SaaS apps to transform themselves into agentic appsAdvice for serial SaaS entrepreneurs, including a big cautionary tale for startupsAI-generated and AI-maintained code and the ease of prototyping

Feeling completely drained by your sales job? That constant rejection, endless objections, and quarterly quota increases can break even the strongest salespeople. I've watched it happen countless times over the past decade. Burnout isn't about being weak, it's about running around like a headless chicken without a clear path forward. After working in medical device […] The post The Real Reason Salespeople Burn Out & How To Fix It appeared first on Salesman.com.

Forget 'needs analysis' – it's all about opportunity-based sales. In this episode, Lance Tyson tackles why salespeople often dodge new business conversations. He reveals how to reframe pitches as 'nitrous oxide' for brands, not just fulfilling needs. Discover the real goal of that first meeting (hint: it's not closing the deal) and how 'tactical spends' can be your Trojan Horse to bigger wins. We're diving into why sales meetings often get stuck on existing business and how to shift that focus back to landing those fresh opportunities.Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor. 

Check out Lance's Bestseller Books: The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor 

Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame 

Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment 
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Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcastLove the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast

Episode 270: This episode is about the one word our graduates and salespeople have in common: Resilience!   I was having dinner with my niece, Alanna, and celebrating her graduating from the University of Cincinnati - Go Bearcats. I was thinking over her past four years, starting with the challenges of her roommate on day one, a new world of living independently, creating new friends, and navigating school workloads and social calendars. I shared with her at dinner that the one word I felt described her four years was that she was resilient. I was so proud of her learning and growing through each situation.   Big congratulations to all the students! And a special shoutout to the parents and mentors who have been the pillars of support in their journey.   I was thinking about how each of us is Resilient. In our relationships, we all had our first love, which we learned from, and then we had our second love and third love until we found that one person.   I was thinking back to my college days as well. I thought about the one class where we had to learn audio and video when producing a show. My part was to do the soundboard for audio; I had no idea what I was doing. The professor yelled in the class, "Thal, you will never make it in broadcasting." If I wasn't resilient, I would not have created a successful 38-year career in broadcasting. Ironically, I created the Three Word Podcast, which included understanding recording audio.   Resilience isn't just about bouncing back from setbacks but learning, growing, and emerging stronger. Whether you're a student or a sales professional looking for ways to create new clients. Resilience is a universal trait that we all possess and can develop.   It's the secret ingredient to success, whether you're a student pursuing your dreams or a sales professional navigating challenging markets.   What is Resilience   So, what is resilience? At its core, it's the ability to recover quickly from adversity. Resilience is not a trait you're born with; it's a skill you can develop over time. And the amazing thing is, the more you train it, the stronger it becomes. It's like a muscle. For students, resilience may look like managing stress during exam season or bouncing back after a less-than-awesome grade; for sales professionals, it means overcoming rejection, staying consistent, and adapting to a competitive industry.   Resilience is not just about enduring hardships; it's about adapting to them and building success on the other side.   Mini Challenge for you:   For today, think about one situation where you faced a major challenge. In your next sales meeting, discuss situations where your team was resilient. Now ask yourself: What did you learn? How have you grown? Identifying those moments helps us see resilience in action.   How to Build Resilience   Building resilience doesn't happen overnight, but it's doable with the right approach. Here are three strategies tailored for students and sales professionals alike. 1. Shift Your Mindset   Students: View failure as feedback. That C on your biology test? It's not the end of your academic career; it's a wake-up call to refine your study approach. Sales Professionals: Instead of dreading rejection, consider it an opportunity to refine your pitch. Remember, every 'no' brings you closer to 'yes.' 2. Build a Support Network   Surround yourself with people who uplift you. For students, this could be study groups or mentors. For sales pros, lean on your team during challenging times. 3. Practice Adaptability   Life throws curveballs. Learn to pivot. Students might shift their study method partway through a semester while salespeople adapt to changing market trends.   Why Resilience Equals Long-Term Success   Here's the bottom line. Resilience isn't just about surviving difficult situations; it's about thriving because of them. It's about progress, growth, and staying in the game.   Remember this mantra: "I am adaptable. I am strong. I am resilient."   Share this episode with a friend or colleague if it resonates with you. And remember, your growth and success are our top priorities. Subscribe to never miss an episode, and let's continue this journey of resilience and personal growth together!   Stay strong and keep showing up. Because success isn't about never falling down; it's about getting back up every single time. Until next time.   See you in the next episode!   Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast

Welcome to Operation Entrepreneur Freedom — the podcast that helps home service business owners design a business that runs (and grows) without them.In this episode, host Chad Murray reveals why most service businesses stall at $1-2M and what you can do to break through fast. Spoiler: It starts with sales — but not in the way you're used to.You'll learn:Why your current salespeople are holding you backHow separating sales from production unlocks scalable growthReal-life stories from McDonald's, Rolls-Royce, Airbnb, and moreHow Chad replaced his top salesperson and grew 70% in one monthWhy mindset and belief are more powerful than your current processHow to document and train a repeatable sales process that scalesWhether you're a window washer, painter, plumber, or cleaning service — this episode will help you rethink how sales should work in a 7-figure business.

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.comHey, I'm Ray Green. I'm a strategic growth specialist for B2B companies.Since this is social media and anyone can claim anything, here's a quick rundown of my background:Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.comSales & Sales Management Expert in Residence at the world's largest IT business mastermind.Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.comI'm breaking down why hiring traditional salespeople can actually stall your MSP's growth in 2025, and sharing the component-based system approach that hundreds of successful MSPs use instead. Learn how to avoid expensive hiring mistakes and build scalable sales processes that don't create key-man risk in your businessCHAPTERS:00:00 - Introduction to Hiring Salespeople for MSPs00:52 - Risks of Hiring Salespeople04:50 - The Consequences of Hiring the Wrong Person08:44 - Mindset for Growth12:42 - Building a Scalable Sales System15:13 - Navigating the Hiring Process19:01 - Conclusion

According to research from Forrester, 74% of buyers choose the sales rep who was first to add value and insight. So, how can you deliver a standout experience to win over modern buyers?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jose Sanchez, the product marketing manager at Hexagon. Thanks for joining us. I would love for you to tell us about yourself, your background, and your role. Jose Sanchez: Yes, of course. Thank you so much for having me. This is really great and perfect timing because I’ve been using it even this week. We were at a trade show, so I’ve been using the platform. It’s been great. My background is technical. I did geological engineering. So I was in mining. I was in a consulting firm and then eventually got to be, uh, an engineer for Hexagon, but I always had a little bit of a creative background, creative things happening, floating around. So it did drive me back to want to be more creative, and so a marketing position opened in Hexagon in our division and I went for it and I got it. So it’s been four years now that I’ve been doing product marketing and I think that’s been a really good way to sort of move through different parts of our company. SS: Amazing. Thank you for kind of taking us through that. I’d actually love to double click on that, because you’ve been with Hexagon for almost two decades and you started in that technical role and have transitioned into product marketing. Can you walk us through that journey and how has your background influenced your approach to your go-to-market strategy? JS: Oh yeah, for sure. I think I’m blessed in being able to understand parts of the technical side that maybe the rest of the marketing team doesn’t, and they lean on me quite a lot on that. So yeah, I think that journey and that background made it so that my current role, which is really talking to the product development team, and coming up with go to market strategies and then imparting that information to the rest of the marketing team, the designers, and the videographers, everybody, so that we can get that message out properly. So I think that my background has really influenced the way I do go to market strategies because of the technical side of things. SS: Amazing. And as a product marketer, what are some of the biggest challenges that you’re seeing when it comes to engaging modern buyers throughout the journey and how are you overcoming some of these challenges? JS: That’s a good question. I think the biggest challenge for us in this industry, and it’s probably not unique to our industry, but our sales cycles are really long. There’s relationships that have to get built, sometimes it can take years. And so it requires a lot of listening to our sales people, listening to them to know what they’re using, what’s useful for them and what’s not. So that’s been a huge challenge because sometimes a marketing team can just go off and say, hey, we’re gonna create brochures. We’re gonna create this and this. And not really know whether they’re using it or not. Highspot has been instrumental in that because we were noticing those numbers weren’t looking good. They weren’t sharing things out, they weren’t pitching out, and so we just started having way more conversations with them and that overcame that challenge. We’re in a much better place now where we know what they need. We know what they like and what they don’t like. To build those relationships to be able to sell things. SS: Amazing. And in your opinion, what unique value does an enablement platform offer when it comes to creating and delivering impactful buying experiences? JS: I think it, it goes very much hand in hand with the, the answer for the last question. Having a place where everybody, not just the marketing team, but the sales team and even the product developers can go to and see what’s out there, see what’s being said about their products and how it’s being presented, and then being able to give feedback. That’s incalculable, how amazing that is. Because, you know, before it was SharePoint, it was a folder, or in teams, there’s just channels and you just stick files in there. Nobody has any idea. Whether it’s the newest or the best, or whether it’s good or not. So I think that’s really been an amazing thing for us to be able to use, that it’s not just a repository, I don’t wanna call it a repository, but a place where they can go, a hub, where they can see the latest and know that it’s been qualified and feedback has been given on it. SS: Amazing. And you are actually using Highspot to create some really impressive and interactive experiences, including leveraging digital rooms for trade shows and customer stories. Can you share more about these initiatives? JS: Yeah, no, this is one of the great things that I’ve really enjoyed about working with Highspot is our account managers and we have a biweekly meeting. It’s just a short little meeting where they, we have questions for them, they update us on things. And those meetings have been amazing at finding out, ’cause Highspot is so robust, there’s so much that we. Can use and we don’t even know. So having those conversations, that’s how it came out. We started saying, Hey, we have this huge trade show. We wanna have something interactive on the floor where we can tell stories about how our customers are using our technology. And they suggested digital rooms and they showed it to us. This is, I think still when it had just come out and I thought that sounded perfect. It was an easy interface that was on a touch screen on our floor. Salespeople could walk. Customers over and show them, hey, you’re an underground, minor. Look at this case study. And a video would come up and really, really nice way to interact and then shareable. So that was really just drove it home. You know, you can talk to them, show them and they say, you know, I’m gonna send you this. Here’s your email. And it would go, and it was tracked. So those digital rooms have become something that we’re now using at every trade show. We just used it now in Montreal for one of the big trade shows we were in. And it’s funny because it also opened the door for just. Other Highspot things as well. A lot of, I saw uh, during the week that salespeople were just opening up Highspot on the tablet so they could show them anything. It didn’t just have to be the digital room. They were actually pitching live as if they were on a call or something, but just there on the floor and it was great. It was great to see that. SS: Amazing. What are some of your best practices for creating effective Digital Rooms for your teams to leverage? JS: That theme that I’ve been talking about, about listening to our sales teams is really important for that. They’re the ones that drove what we were telling on that Digital Room, that specific one, and then new ones have come up. So listening to the salespeople and the regional field marketers, we’ve realized, oh. They go to trade shows that are just about underground mining, for example, or just about blasting. And so if we can create a digital room or even teach them to create their own Digital Rooms, that idea has sparked many, many more people wanting to make their own. So we’ve already started making little offshoots of that first one with different flavors. So yeah, that would be my advice. Listen to your salespeople and they could drive exactly the way you need to make things. SS: And speaking about that in rolling out Digital Rooms to your team, I believe you started with your BDR team and are now expanding your focus to your account management team. How are you driving adoption across these teams? JS: Adoption for us has been a challenge from the very beginning. We’re learning at the very beginning what could be done, what couldn’t be done. So we decided to get a little bit more exact with the way we were using Highspot, and that’s what spawned all the, all the new collateral that we’ve created and stored there for them to pitch as well as the Digital Rooms. And so I think starting with our business development managers was just a really obvious way to address something that was needed right away. You know, this is our new business. They’re going out there and trying to grab as many new audiences or even existing customers, but for new technology. So starting with them was great. It was maybe, if you will, a bit more aggressive. A lot of the collateral that we needed, like those Digital Rooms or for right now, we need these conversations to happen. We have now started talking to our account managers as well. We just had a conference of all account managers getting together, I mean our headquarters in Tucson, Arizona, from around the world. And we did started doing the same thing, listening to what they need and what is effective, what’s not for them to communicate with existing customers. So I think that transition and that adoption for the new team, the account managers, as soon as they start also working with their regional business development managers, they realize, oh, okay, I can use this. And then they can take it and use this part. So it’s all connected and I think that adoption’s great. And to be honest, every time I’ve had any sort of enablement where I’m showing. The capabilities of Digital Rooms or Highspot with my team. Just showing them the immediate tracking. You know, that somebody opens the pitch you just sent and you get on your phone, you get a ding, and they love that. As soon as they see that, they’re like, oh my god, that’s amazing. So that I think has also really upped the adoption is people getting excited about it. SS: Amazing. And I love how some of that’s even happening organically now. What impact have you seen so far from leveraging digital rooms to engage your buyers across their journey? And are there any key wins or notable business outcomes you can share? JS: Yes, definitely. Our marketing team has always relied on what we get as feedback from our salespeople, and especially now, that’s the the sort of new strategy we’re taking. So the number of pitches is for us right now, gold is what we look at. If that number starts dropping, we have to see why is that piece not being used? We’re not being pitched, so we’re constantly monitoring. What’s happening as well as just getting verbal feedback or emails. We encourage everyone to give us feedback on pieces. So yeah, I think, uh, the numbers have gone up. The number of pitches have gone up. These digital rooms are going out at every trade show. We made a Spanish version as well that was asked by our LATAM team and I think it’s very obvious when you look at. Before Digital Rooms. We started using it for our big trade show, my expo last September. Before that, the numbers dramatically increased afterwards, so that’s the way we’ve been able to measure that. SS: Amazing. Now, we talked about this at the onset, but with your strong technical background, how do you leverage data and insights to inform and improve the programs that you’re leading? JS: That’s a really good question, especially for our technology and our, our group of suites that we sell specifically because we always talk about data and we always talk about the power of data, being able to help you decide things, making decisions, making changes in your strategy. And so I think for us, talking to our account manager from Highspot, we realized that we can get these reports and it gives us such great insights down to the granular, you know, who’s using what. And that to us is amazing. In our solutions, we do the same thing. We tell our clients that all this data that’s being produced, trucks moving, people driving. Safety operations and planning, everything comes together in a mine and produces data. And if you can grab that data and actually make sense of it and start making decisions based off of it, it’s the best. And we’ve started doing that now with Highspot. We’ve been able to say, this strategy’s not working, let’s move on. Or let’s change it and make it work this way. Or, wow, that one’s really working, we’ve gotta do more of that. So yes, definitely the engineering side of me loves seeing graphs and loves seeing charts that, and not necessarily that always say good things. It’s. Really great when they don’t tell you good things because that’s how you learn. And I think Highspot has that for sure. SS: I love that. Last question for you, Jose. For other product marketing leaders that are looking to improve buyer engagement, especially in this what’s becoming a very digital first world, what is the biggest piece of advice you could give them? JS: Yeah, I think I’ve already mentioned it a couple of times. You probably noticed the theme, but, listening, listening to the people who are using this collateral, who are using these digital rooms or whatever you have in Highspot. And it goes beyond Highspot, of course. It’s your website, anything that you’re creating, videos that you’re posting up on YouTube or wherever you’re doing it, hearing what is effective and what’s not, from the boots on the ground, if you will. They’re the ones who really are gonna be using this stuff. And if they’re not really into it, then you’re not gonna be successful. So that’s my number one piece of advice is listen to them, have conversations with them one-on-one. It really helps. SS: Amazing. Well, Jose, thank you again so much for joining us. I really appreciate it. JS: Of course. Thank you so much for having me. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

In today's enterprise deals, selling to a single decision-maker is no longer enough. Salespeople need to navigate complex committees — and that means they can't go it alone. In this episode of B2B Sales Trends, Harry Kendlbacher sits down with JP Flores, Senior Sales Director at CrowdStrike, to talk about why elite sellers think more like orchestrators than lone wolves. From building internal alignment to leading outcome-driven conversations, JP shares how top-performing teams work together to win high-stakes, multi-threaded deals. Whether you're trying to increase win rates or level up your strategic conversations, this episode offers practical takeaways you can put into play immediately.

Jeff Keplar, former sales executive at Oracle, MapR, and Google, joins Coach2Scale to challenge one of today's loudest narratives in SaaS: that product-led growth has made traditional selling obsolete. In this candid, no-nonsense conversation with Matt Benelli, Jeff lays out why complex, high-stakes enterprise deals still demand skilled sellers, strong managers, and real leadership in the field, not just slick UX and freemium funnels. He explains why sales-led growth is often poorly executed, not outdated, and how the caricature of the “golf-playing rep” is holding companies back from serious revenue performance.This episode is a must-listen for CROs, VPs, and FLMs navigating the blurred lines between coaching, leadership, and execution. Jeff unpacks what makes a sales leader worth following, why frontline managers often fail (and how to fix it), and how real coaching, not just pipeline reviews, builds resilient teams. From scaling at Oracle to advising modern startups, Jeff shares lessons that cut through the noise and help leaders build teams that win the right way.Key Takeaways 1. Leadership isn't granted by title, it's earned in the fieldSales managers gain real influence by showing up with their team, facing the same pressure, and modeling accountability, not by hiding behind their job title.2. Sales-led growth isn't outdated, it's just misunderstood.Many critics confuse poor execution with obsolescence; in reality, complex sales still require human insight, coaching, and influence that product-led strategies alone can't deliver.3. Stop promoting 'super reps' and expecting them to be great managersThe skill set that drives individual performance often lacks what's needed to coach, develop, and retain a team, especially in high-growth or enterprise contexts.4. Great sales leaders don't kiss up and kick down, they build teams that follow them anywhereThe mark of strong leadership is not upward politics but whether former team members would choose to work with you again.5. Salespeople need coaching beyond the deal.Too many 1:1s are just pipeline checks; true coaching focuses on skills, behaviors, and long-term development that compound over time.6. In enterprise sales, the product doesn't close the deal; people doUnlike self-serve SaaS tools, enterprise software buyers need trust, consultation, and risk mitigation that only a well-prepared rep can deliver.7. When reps are treated like resources, they leaveHigh attrition often traces back to poor or absent development; reps stay when they feel seen, supported, and challenged.8. Managers must be the rep's advocate, even when it costs political capitalDefending your team when it's hard is the kind of leadership people remember and rally around, especially in performance management decisions.9. Friendship and leadership aren't mutually exclusive.While being “one of the crew” can backfire, relationships built on trust and mutual respect lead to better coaching conversations and loyalty.10. Coaching is influence, not control.The goal is to shape behavior through insight and conversation, not compliance, which is also what great selling looks like.

Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:     ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth  

summary In this episode of the AI for Sales podcast, Chad Burmeister speaks with Matt Slotnick, co-founder and CEO of Poggio, about the transformative role of AI in sales. They discuss how Poggio helps organizations leverage account intelligence to improve sales efficiency, reduce time spent on menial tasks, and ultimately drive revenue growth. The conversation covers the importance of effective research methodologies, the impact of AI on sales processes, and the long-term benefits of maintaining account intelligence within organizations. takeaways AI is becoming integral to sales processes. Account intelligence can enhance organizational competency. Salespeople often waste time on research tasks. AI can automate menial but important tasks. Effective use of AI can lead to significant revenue increases. Understanding customer needs is crucial for sales success. Data sources for account intelligence are diverse and critical. Sales conversations should be informed by deep insights. AI can help create concise and relevant sales materials. Persistent account intelligence can benefit the entire organization. Chapters 00:00 Introduction to Poggio and AI in Sales 02:43 The Role of AI in Sales Efficiency 08:48 Real-World Impact of Account Intelligence 14:26 Data Sources and Research Methodologies 20:25 Creating Effective Sales Conversations 26:33 Long-Term Value of Account IntelligenceProudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeople-discount/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Send us a textWhat makes some shed businesses thrive while others struggle with the same product in the same market? The answer often lies in their approach to sales.Gary Boyle and Peter Miller of Making Sales Simple join the Shed Geek podcast to unpack how specialized sales training is transforming the shed industry. Born from their experience managing multiple shed lots and over 125 furniture salespeople, their program addresses the unique challenges faced by professionals selling what is often a customer's third-largest purchase after their home and vehicle.The conversation explores the concept of the "forgotten dealer" – those isolated salespeople who gradually lose motivation between customers. "Sales can be very lonely," Peter notes. "You can get all kinds of motivation and be gung-ho and literally two weeks later you're Eeyore." This isolation leads to inconsistency, which Shannon describes as "the rarest characteristic of all humanity."A particularly memorable story involves the "Be Back Bus Stop" – a metaphorical bench where customers who promise to return but never do would supposedly wait. This early lesson taught Peter that collecting customer information creates accountability and makes follow-up possible. The Making Sales Simple program now teaches salespeople to treat their business card like a "Be Back Bus Ticket" that requires "payment" in the form of contact information.The discussion also tackles "selling out of your own pocketbook" – the common mistake of projecting your financial situation onto customers. As Gary emphasizes, "Just because a customer doesn't have good credit doesn't make them a bad person. They may have fallen on hard times."Looking toward the future, the team previews the upcoming Shed Sales Summit on September 22, 2025, in Knoxville, Tennessee. With capacity expanded to 500 attendees, the event will focus on sales processes, marketing strategies, and professional development specifically for shed industry professionals.Ready to transform your approach to shed sales? Visit ShedSalesSummit.com and follow their Facebook page for details about this career-changing opportunity.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Union Grove LumberNewFound SolutionsShed HubShed SuiteDigital Shed BuilderCAL

Matt Benelli sits down with sales veteran and Calm Ocean Sales founder Mike Muhlfelder for a no-BS conversation every CRO and sales leader needs to hear. With three decades of experience at companies like Oracle, IBM, and Jitterbit, Mike shares his unfiltered perspective on what's gone wrong in modern B2B sales from bloated pipelines and broken qualification processes to tech stacks that mask, rather than solve, performance problems. If you're relying on BANT and 4x pipeline math to hit your number, Mike says it's time to wake up.Listeners will learn why great reps don't always make great leaders, how to use the “Four W's” to qualify real opportunities, and why many teams are scaling mediocrity with automation. Mike also offers hard-won advice for CROs under boardroom pressure, and a stark reminder to protect your health and values as you chase performance. It's part strategy, part therapy, and all signal, no noise.Top Takeaways 1. Great salespeople don't always make great sales leaders.Mike challenges the myth that success as a rep naturally translates to leadership, emphasizing that leading a team requires a completely different skillset.2. Stop promoting outsiders into sales leadership roles.Bringing in non-sales professionals to run sales teams often fails because they lack the experiential knowledge and empathy to lead sellers effectively.3. Sales is a profession and must be treated like one.Like finance or engineering, sales requires continuous training, discipline, and a commitment to mastery, not just charisma or improvisation.4. Outdated qualification methods like BANT hurt your deals.BANT is adversarial and obsolete; it leads to mistrust and surface-level qualification instead of real discovery.5. Use the ‘Four W's' to qualify deals more accurately.Mike's framework: What happened? Why now? Who owns the project? When do they need to be live? Creates human-centered, business-grounded qualification.6. The pipeline problem is systemic, not just executional.Teams rely on inflated pipelines and 4–5x coverage ratios because poor qualification and forecasting have become normalized.7. Most sales tech stacks enable mediocrity at scale.Without sound fundamentals, even the best tools just help teams do the wrong things faster.8. Sales math still matters: maximize yield, minimize waste.Effective revenue leaders think like manufacturers, optimizing the fewest inputs (leads) for the highest output (closed deals).9. Salespeople must take ownership of their own development.With unlimited learning resources available, Mike urges reps to stop waiting for enablement and start taking personal accountability.10. CROs must prioritize clarity, courage, and communication.From cleansing the pipeline to resetting board expectations, Mike says leadership means telling hard truths and doing the right thing even when it's unpopular.11. Burnout is real, and it's not worth it.He ends with a human message: no job is worth sacrificing your health, family, or identity, no matter how big the number.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   Justin interviews Chris Maguire about his professional journey and what led him to focus on the intersection of legal, compliance, and innovation. This leads to a discussion about AI and predictive analytics. Chris shares examples of General Counsel and compliance offices using AI to improve risk forecasting and decision-making. Chris comments on the expanding role of Compliance in the General Counsel's office.   Listen to Chris's take on the importance of values. He shares some of the core values of Thomson Reuters.   Key Takeaways: [:01] About RIMS and RIMScast. [:17] About this episode of RIMScast. We will talk about how technology is driving innovation in compliance, risk, and the legal profession, with Chris Maguire of Thomson Reuters. [:41] RIMS-CRMP Workshops! The next RIMS-CRMP-FED Exam Prep will be presented in conjunction with AFERM and led by instructor Joseph Mayo. This is a two-day course, June 2nd and 3rd. Register by May 26th. [1:02] The next RIMS-CRMP Exam Prep Workshop will be presented in conjunction with NAIT on June 10th and 11th. Register by June 9th. That course will be led by former RIMS President, Nowell Seaman. [1:20] Links to these courses can be found on the Certification Page of RIMS.org and through this episode's show notes. [1:27] Virtual Workshops! On June 12th, Pat Saporito will host “Managing Data for ERM”, and she will return on June 26th to present the very popular new course, “Generative AI for Risk Management”. [1:45] A link to the full schedule of virtual workshops can be found on the RIMS.org/education and RIMS.org/education/online-learning pages. A link is also in this episode's show notes. [1:56] We are already making preparations for the RIMS ERM Conference 2025 on November 17th and 18th in Seattle, Washington. RIMS is accepting educational session submissions through May 20th. [2:14] The best submissions will address current and future challenges facing ERM practitioners as well as provide leading practices and concrete takeaways for a diverse audience of risk professionals from industries or organizations of varied sizes, disciplines, functions, and roles. [2:30] These include officers, leaders, managers, and students. The link to the submission form is in this episode's show notes. If you are listening on the day of this episode's release, this is the last call for submissions, so get them in! [2:46] Let's get on with the show! How is your organization navigating regulatory uncertainty in 2025? Are you leveraging advancements in technology to help achieve your goals? Our guest this week is Chris Maguire, the General Manager for Corporates Risk at Thomson Reuters. [3:06] We are going to talk about how technology is driving innovation in compliance, risk, and legal. We will talk about how AI and predictive analytics are reshaping corporate legal and compliance functions, and more. Let's get to it! [3:22] Interview! Chris Maguire, welcome to RIMScast! [3:29] Chris Maguire started in a Big Four firm in the '90s, in the auto practice. It was a great way to learn business and how they worked, focusing on understanding financial controls and risk, and how to make sure that companies were behaving correctly. [3:59] After an MBA, Chris started working for Thomson Reuters. He has been with them for about 20 years in the legal tech space. He started on the strategy side and transitioned after several years to driving the commercial teams in the risk business. [4:24] Now, Chris has the role of looking at product and industry strategy for corporations. Thomson Reuters is at the intersection of legal, risk, and compliance, and how they affect enterprises. [5:07] Chris says that 20 years ago, AI was not a fast-moving industry. There have been dramatic changes in the last few years. AI adoption by Thomson Reuters customers has doubled in the last year. Generative AI has been seen in a wide range of tasks. It started with drafting NDAs. [5:38] Salespeople are always asking for NDAs and how they can be drafted more quickly and easily. Now AI conducts legal research or helps draft a research memo or a complaint from a particular point of view. We're seeing it in drafting HR employment policies and rote tasks. [6:21] Chris explains the use of AI prompts tied to data sources, such as your data, data from Thomson Reuters, or other data providers. Chris is also seeing big data AI used a lot in analyzing outside spending and looking for cost savings. [7:14] Chris tells how AI helps in decision-making, using the example of knowing the vendors you choose for your supply chain and knowing your customers. AI can weed through all the news out there to make sure you're not dealing with a sanctioned entity. [8:22] AI can help with reputation risk. Is there forced labor in your supply chain? That matters to your reputation. It's not just whether a country is sanctioned, but what the individual entities in your supply chain are doing. There's a lot of focus on reputation today. [9:10] Justin recently had the Chief Impact Officer of EcoVadis on RIMScast Episode 329. They talked about forced labor and human trafficking in the supply chain. Use AI to help identify where forced labor and human trafficking are big risks, avoid them, and report them. [9:35] This is important on the corporate side and the government side of the business. Chris says it will be interesting to see the effect of tariffs. Thomson Reuters has updated about 50 million changes to its global trade products so far this year, compared to 100 million in 2024. [10:16] Plug Time! RIMS Webinars! We are back on May 22nd, with GRC, a TÜV SÜD Company, and their newest session, “Asset Valuations in 2025: Managing Tariffs, Inflation, and Rising Insurance Scrutiny”. [10:33] On June 5th, Zywave joins us to discuss “Today's Escalating Risk Trajectory: What's the Cause and What's the Solution?”. [10:413] On June 17th, Origami Risk returns to present “Strategic Risk Financing in an Unstable Economy: Leveraging Technology for Efficiency and Cost Reduction”. [10:54] More webinars will be announced soon and added to the RIMS.org/Webinars page. Go there to register. Registration is complimentary for RIMS members. [11:05] Spencer Educational Foundation's Grants program is starting soon. Spencer's goal to help build a talent pipeline of risk management and insurance professionals is achieved, in part, by its collaboration with risk management and insurance educators across the U.S. and Canada. [11:23] Since 2010, Spencer has awarded over $3.3 million in General Grants to support over 130 student-centered experiential learning initiatives at universities and RMI non-profits. Spencer's 2026 application process is now open through July 30th, 2025. [11:43] General Grant awardees are typically notified at the end of October. Learn more about Spencer's General Grants through the Programs tab of SpencerEd.org. [11:54] Back to the Conclusion of my Interview with Chris Maguire of Thomson Reuters!  [12:27] Chris refers to RIMScast Episode 335 with Jeff from Academy Sports. Jeff talked about how the Compliance function now sits in the General Counsel's office. At Thomson Reuters, more of the Compliance group has moved into the General Counsel's office in the last year. [12:48] The General Counsels are being charged with understanding the full weight of risk across an organization, from reputational risk to who you should or should not do business with. [13:16] The Sales organization at Thomson Reuters has discussed that a lot with the GC office, from a reputation, sanctions, and everything perspective. A lot of GC offices now include the Compliance role. [13:50] Chris's ERM philosophy is Trust. Companies need to trust who they are doing business with. Companies need to trust that their employees have what they need to make decisions not to deal with a risky customer, but to follow the laws and rules of global companies. It's trust. [14:29] There is so much change going on. Chris talks about values that resonate. One Thomson Reuters value is Act Fast, Learn Fast. You have to move and learn. Companies can help you, but it is on individuals to take the responsibility to act fast and learn fast about what is changing. [14:59] Thomson Reuters is bound by the Trust Principles. It started with Reuters in the 1940s around WWII, but it goes back to its 150 years of legal content. [15:17] The information Thomson Reuters provides its customers has to be free from bias. It has to be right. It has to be updated. It can't be an opinion about a philosophy. It has to be fact-based. It has to provide customers with the information they need to get work done. [15:36] Applying AI on top of trusted, unbiased, correct, up-to-date information is going to be vital, moving forward. Act fast, learn fast, and trust. [15:57] Chris believes the legal industry hasn't always been the fastest-moving industry. The technology is now there to allow us to move more quickly and learn more quickly. That's an exciting thing! [16:23] Chris says AI is no longer a future concept. It's here. It's transforming our lives; it's starting to transform our business environment. If you don't adapt quickly, you're going to be at a significant disadvantage. [16:36] For people in General Counsel's offices, people in compliance functions, the value is your expertise, your knowledge, and you as a human, and what you can bring to the situation. [16:48] If AI can help you get there, and give you a platform on which to add your judgment and expertise, knowledge, and professional opinion, that's a hugely valuable thing. [17:01] Thomson Reuters doesn't see AI taking away jobs. We see people who use AI, potentially taking away the jobs of people who don't use AI. It all comes back to the humans and how they use it. There's never been a time when Thomson Reuter's expertise has been more important. [17:34] Chris, it has been such a pleasure to have you here on RIMScast! I do appreciate that you listened to some previous episodes! Get my unique download count up there! [I7:50] I appreciate that we're reaching a very important segment of our audience and our RIMS membership. I think they're going to learn a lot in this episode. Thank you! [18:02] Special thanks to Chris Maguire for joining us here on RIMScast. Links to RIMS coverage about AI, legal, and compliance risks are in this episode's show notes.  [18:13] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [18:41] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [19:00] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [19:18 ] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [19:34] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [19:48] Justin Smulison is the Business Content Manager at RIMS. You can email Justin at Content@RIMS.org. [19:55] Thank you all for your continued support and engagement on social media channels! We appreciate all your kind words. Listen every week! Stay safe!   Links: RIMS Texas Regional 2025 — August 3‒5 | Advance registration rates now open. ERM Conference 2025 — Call for Submissions (Through May 20) RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Risk Management magazine “Balancing Innovation and Compliance When Implementing AI” — Risk Management magazine, April 2025 RIMS Now The Strategic and Enterprise Risk Center Spencer Educational Foundation — General Grants 2026 — Application Deadline July 30, 2025 2025 Coast-To-Coast Risk Management Challenge — Applications Open Through May 23 RIMS Webinars: RIMS.org/Webinars “Asset Valuations in 2025: Managing Tariffs, Inflation, and Rising Insurance Scrutiny” | Sponsored by GRC, a TÜV SÜD Company | May 22, 2025 “Today's Escalating Risk Trajectory: What's the Cause & What's the Solution?” | Sponsored by Zywave | June 5, 2025 “Strategic Risk Financing in an Unstable Economy: Leveraging Technology for Efficiency and Cost Reduction” | Sponsored by Origami Risk | June 17, 2025   Upcoming RIMS-CRMP Prep Virtual Workshops: RIMS-CRMP-FED Exam Prep with AFERM — June 2‒3, 2025 | Presented by RIMS and AFERM RIMS-CRMP Exam Prep Virtual Workshop — June 10‒11, 2025 | Presented by RIMS and NAIT Full RIMS-CRMP Prep Course Schedule “Managing Data for ERM” | June 12 | Instructor: Pat Saporito “Generative AI for Risk Management” | June 26 | Instructor: Pat Saporito See the full calendar of RIMS Virtual Workshops RIMS-CRMP Prep Workshops   Related RIMScast Episodes: “(Re)Humanizing Leadership in Risk Management with Holly Ransom” “AI and Regulatory Risk Trends with Caroline Shleifer”   Sponsored RIMScast Episodes: “The New Reality of Risk Engineering: From Code Compliance to Resilience” | Sponsored by AXA XL (New!) “Change Management: AI's Role in Loss Control and Property Insurance” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Demystifying Multinational Fronting Insurance Programs” | Sponsored by Zurich “Understanding Third-Party Litigation Funding” | Sponsored by Zurich “What Risk Managers Can Learn From School Shootings” | Sponsored by Merrill Herzog “Simplifying the Challenges of OSHA Recordkeeping” | Sponsored by Medcor “Risk Management in a Changing World: A Deep Dive into AXA's 2024 Future Risks Report” | Sponsored by AXA XL “How Insurance Builds Resilience Against An Active Assailant Attack” | Sponsored by Merrill Herzog “Third-Party and Cyber Risk Management Tips” | Sponsored by Alliant “RMIS Innovation with Archer” | Sponsored by Archer “Navigating Commercial Property Risks with Captives” | Sponsored by Zurich “Breaking Down Silos: AXA XL's New Approach to Casualty Insurance” | Sponsored by AXA XL “Weathering Today's Property Claims Management Challenges” | Sponsored by AXA XL “Storm Prep 2024: The Growing Impact of Convective Storms and Hail” | Sponsored by Global Risk Consultants, a TÜV SÜD Company “Partnering Against Cyberrisk” | Sponsored by AXA XL “Harnessing the Power of Data and Analytics for Effective Risk Management” | Sponsored by Marsh “Accident Prevention — The Winning Formula For Construction and Insurance” | Sponsored by Otoos “Platinum Protection: Underwriting and Risk Engineering's Role in Protecting Commercial Properties” | Sponsored by AXA XL “Elevating RMIS — The Archer Way” | Sponsored by Archer   RIMS Publications, Content, and Links: RIMS Membership — Whether you are a new member or need to transition, be a part of the global risk management community! RIMS Virtual Workshops On-Demand Webinars RIMS-Certified Risk Management Professional (RIMS-CRMP) RISK PAC | RIMS Advocacy RIMS Strategic & Enterprise Risk Center RIMS-CRMP Stories — Featuring RIMS President Kristen Peed!   RIMS Events, Education, and Services: RIMS Risk Maturity Model®   Sponsor RIMScast: Contact sales@rims.org or pd@rims.org for more information.   Want to Learn More? Keep up with the podcast on RIMS.org, and listen on Spotify and Apple Podcasts.   Have a question or suggestion? Email: Content@rims.org.   Join the Conversation! Follow @RIMSorg on Facebook, Twitter, and LinkedIn.   About our guest: Chris Maguire, General Manager, Corporates Risk at Thomson Reuters   Production and engineering provided by Podfly.  

Looking for a massive sales opportunity hiding in plain sight? In this video, I'll show you why Trump's tariffs could be your biggest revenue booster this year, regardless of your political views. I'm sharing the exact strategies my 2,500+ sales coaching students are using right now to turn economic chaos into meetings and deals. You'll […] The post Why Trump Tariffs Are ACTUALLY a Good Thing (for salespeople) appeared first on Salesman.com.

Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:     ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth             Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST  

Salespeople are trying different strategies constantly. What works and what doesn't? Today's episode covers one of the worst sales tactics out there, and its one that gets celebrated often by other salespeople. We talk effective sales that lead to great customers, as well as these bad tactics and how they damage your brand long term.    This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert.    Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

Think introverts can't sell? Think again. Being the loudest in the room has never been the secret to great sales - being the most attuned to the person you're talking to is. In this solo episode of Sales Is Not a Dirty Word, I'm breaking down why introverts are often the best people to crush it in sales - even if they've been told otherwise.  If you've ever felt “bad at small talk”, too awkward, or too drained after conversations to be “good at sales,” this one is for you. You'll find out why some of the top performing reps on corporate teams where I worked I were the soft-spoken ones - and how their lowkey style built more trust, faster. Listen in to discover: ✔️ Why being drained by people doesn't mean you're bad at sales - it's a clue to your secret sauce ✔️ The natural superpowers introverts bring to sales (empathy, curiosity, pattern-interrupt energy) ✔️What to do with those non verbal cues you're always picking up on ✔️ How to go deeper in sales conversations without feeling like you're forcing it ✔️ Why introverts often overestimate how bad a call went - and how to fix that ✔️ How to make a sales conversation feel effortless instead of exhausting (hint: structure is your best friend)

The best sales pros don't just follow a script—they read the person in front of them. In this episode of Windshield Time, Chris Elmore and James Walker break down how understanding personality types (like DISC) helps techs adapt faster, build trust, and close more calls without sounding robotic. You'll hear exactly how to spot a Driver at the door, how a Stable personality might hide their objections, and how to adjust your tone and questions to connect faster with each type.

Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting “send” or dialing the next number. In this honest, no-fluff episode, we're talking straight about fear in sales—where it hides, how it disguises itself, and most importantly, how to stop letting it drive the bus. You'll learn: Why fear isn't your enemy—and how to turn it into motivation How disguised fear shows up as procrastination, perfectionism, or "just one more tweak" A powerful reframe to become rejection-proof (hint: it's not about getting a yes) Why “feeling ready” is a trap—and how imposter syndrome really works The one tool fear absolutely hates (and how to use it every day) Whether you're brand new or a seasoned sales pro, this episode will give you practical, mindset-shifting tools to stop fear from calling the shots—and start showing up like the pro you already are.

Deepak Bhootra is the CEO of Jabulani Consulting, with over 19 years of experience in the tech industry, including significant roles at Hewlett Packard and Sun Microsystems. Deepak has a deep understanding of pricing strategies and their impact on sales performance. He is passionate about helping organizations navigate the complexities of pricing and sales operations. In this episode, Deepak shares his journey into pricing and sales, discussing the cultural nuances of negotiation in India and how they influence pricing strategies. Together, they explore the challenges salespeople face with pricing, the importance of understanding value from the customer's perspective, and how AI can play a role in pricing strategies.   Why you have to check out today's podcast: Discover the common pitfalls salespeople face when discussing pricing. Explore the importance of aligning pricing with customer value and the psychological aspects of pricing. Learn how AI can enhance pricing strategies and sales effectiveness.   “Pricing is something that companies use to control sales behavior. Salespeople don't like to be controlled.” – Deepak Bhootra   Topics Covered: 01:46 – Deepak introduces himself and shares his background in pricing. 03:10 – The cultural significance of negotiation in India and its impact on pricing. 07:44 – The relationship between sales and pricing and the challenges salespeople face. 14:21 – Discussion on the emotional aspects of pricing and how they affect sales decisions. 17:12 – Insights into the importance of understanding value from the customer's perspective. 23:09 – The role of AI in enhancing pricing strategies and sales effectiveness. 30:35 – Deepak's pricing advice. 33:18 – Connect with Deepak.   Key Takeaways: “Salespeople need to understand the value of pricing and how it relates to customer perception.” – Deepak Bhootra “Value is in the eye of the beholder. Understand what the customer values before discussing pricing.” – Deepak Bhootra “When you ask a budget question right up front, you're actually setting yourself up for a pricing discussion.” – Deepak Bhootra “Pricing is one of those conversations where you have complete control of your CRM updates, you have complete control over your forecast, your relationship, but you do not have control over the price because someone else dictates the price.” – Deepak Bhootra “When you are looking at price, giving a discount is the easiest lever to pull right up front. And typically (salespeople) they do it because they can also bamboozle you with a lot of stuff.” – Deepak Bhootra   People/Resources Mentioned: Jabulani Consulting: https://jabulaniconsulting.com Amartya Sen: https://en.wikipedia.org/wiki/Amartya_Sen   Connect with Deepak Bhootra: LinkedIn: https://www.linkedin.com/in/deepakbhootra/ Email: deepak@jabulaniconsulting.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

All links and images for this episode can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by David Spark, the producer of CISO Series, and Steve Zalewski. Joining us is Jay Jay Davey, vp of cyber security operations, Planet.  In this episode: Aligning incentives The realities of the job Delivering ROI Holistic cybersecurity Thanks to our sponsor, Backslash Security Backslash offers a new approach to application security by creating a digital twin of your application, modeled into an AI-enabled App Graph. It categorizes security findings by business process, filters “triggerable” vulnerabilities, and simulates the security impact of updates. Backslash dramatically improves AppSec efficiency, eliminating legacy SAST and SCA frustration. Learn more at www.backslash.security.

Managing a roofing company was brutal until I learned these 5 things…Salespeople were calling nonstop…Homeowners were furious about the littlest things…The office drama was childish…I was playing adult babysitter and putting out fires all day long.Then, I had these 5 game-changing management breakthroughs.They gave me my sanity back, and they'll do the same for you. I hope this new video puts you back in the driver's seat so you can grow a company that you truly love. P.S. Stop being an adult babysitter. Be the powerful leader you're meant to be. The leader that your team looks up to and will go to war for. The leader who builds an unshakable culture, a powerhouse team, and a profitable company. We're doing it together. Would you like to join us? https://www.rsra.org/join/=============FREE TRAINING CENTERhttps://theroofstrategist.com/free-training-centerJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@roofstrategist.comCall/Text: 303-222-7133FOLLOW ADAM BENSMANhttps://www.youtube.com/channel/UCSVx5TWX-m2dl6yuUVF05Dwhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman 

Most agency owners are good at sales. It's how they got their first clients. It's how they grew their revenue. But eventually, what used to be your strength becomes your ceiling. You can only take so many calls. You can only close so many deals. That's why building a sales team is essential [...] The post How to Hire Sales People And Build A Sales Team For Your Agency appeared first on Seven Figure Agency.

In this weeks' Scale Your Sales Podcast episode, my guest is Jacques Sciammas.   Large company CFO (Charles Schwab, McGraw-Hill) who chaired the Capital Committee responsible for the decisions on strategic and large investments. He shares his real-life experience to help sales teams better understand the Executive Buyer's perspective, to help them win deals with the C-suite and develop strong relationships.   In today's episode of Scale Your Sales podcast, Jacques shares insights into the evolving dynamics of the C-suite and how sales teams can build meaningful relationships with top executives. He explores the growing importance of empathy, communication, and strategic alignment in high-level sales conversations, offering valuable guidance for sales professionals and leaders aiming to elevate their boardroom impact.   Welcome to Scale Your Sales Podcast, Jacques Sciammas.     Timestamps: 00:00 CFO Leads Capital Investment Committee 05:16 Evolving C-Suite Dynamics and Decisions 08:34 Expanded C-Suite Roles 11:35 Evolving KPIs: Beyond Profitability 15:01 Empathy Key to Sales Success 18:45 Corporate-Political Balance and Responsibility 23:26 Efficient Meetings and Value Focus 26:23 C-Suite Misalignment in Sales Meetings 27:42 Sales Success: Beyond Basic Preparation   https://www.linkedin.com/in/jacques-sciammas/     Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!   Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen.

Guest: Shannon Gregg   Guest Bio: Shannon J. Gregg, PhD, MBA, is an aficionado of sales technology to increase efficiency in the sales process, and an early adopter and adoption influencer for sales technology systems, particularly Salesforce.com and technology that integrates with the Salesforce platform. Dr. Gregg is the President of Cloud Adoption Solutions, a sales process and Salesforce.com consulting practice, and she also provides keynote talks, consulting and workshops on sales productivity. Her popular book, “It's About Time,” is available now and is being used by sales teams across the country to refocus on what's really important to drive revenue and results. She also instructs the Professional Selling course at Point Park University. She also competes on a jazz dance team for moms.   Key Points: Career Transition to Sales Technology: Shannon started in sales almost by accident, selling software in the nuclear nonproliferation space. She discovered that sales is like choreography, focusing on improving sales processes to help salespeople focus on delighting prospects and customers. Shannon transitioned to sales management and eventually started her own Salesforce.com practice in 2018, which has been successful.   Sales Choreography: Sales is more complex than sports analogies like "at-bats"; it's about choreographed moments where various teams (marketing, sales, etc.) move prospects through the funnel in a coordinated manner. Having a dance background helped her think quickly on her feet, which is a crucial skill in sales, especially when unexpected challenges arise.   Sales Technology: Technology is a tool, not a solution in itself. It should help salespeople do what they do best without overcomplicating things. Sales technology can range from simple tools like phones and Zoom to complex CRMs integrated with other systems. The key to success with sales technology is choosing tools that are easy to use and integrate naturally into the sales process.   Adoption of Technology: Sales technology should be easy to adopt. Sales leaders should ensure the tools don't overwhelm the team with complexity, which could lead to poor usage and frustration. Avoid forcing long training sessions. Instead, show how the tools benefit the individual salesperson by demonstrating their value through real-life examples and role-playing.   Process in Sales: Having a defined sales process is crucial before introducing technology. Sales leaders should first educate themselves on sales processes and how they fit their market. Sales leaders should focus on progress, not perfection, when creating a sales process. The process should evolve based on feedback and performance.   CRM (Client Relationship Management) Tools: A CRM helps sales leaders track where salespeople need coaching and support. CRMs help manage data more efficiently than spreadsheets, providing visibility into the sales pipeline and buyer's journey. CRMs should be customizable to fit the organization's process, but it's important to start with an out-of-the-box version before making customizations.   Getting Salespeople to Use Technology: To encourage salespeople to use a CRM, leaders need to show what's in it for them. Demonstrate how using the system helps them perform better. Rather than pushing lengthy training sessions, involve reluctant salespeople in the design and testing phases of the process to ensure the tool works for them. Reluctant salespeople can be powerful allies in motivating others to adopt the tool once they see its value.   Challenges with Salespeople's Reluctance: Salespeople often resist using CRMs because they see them as time-consuming or invasive. Leaders should address these concerns by focusing on the benefits of CRM usage, such as better organization and visibility of the sales pipeline, and ensuring the tool is user-friendly.   Behavioral Change and Buy-in: Getting salespeople to adopt new systems requires not only clear communication of benefits but also continuous feedback, training, and reinforcement. Real-world examples of success stories, like a salesperson improving their results, can help convince others to embrace the technology.     Guest Links: Salesforce User Adoption in the Age of AI eBook Connect on LinkedIn       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts. Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/. 

What happens when a sales carnivore meets a heart-led closer? Jason Marc Campbell joins Sam Taggart for a conversation that challenges everything you think you know about selling.Jason Marc Campbell is the author of Selling with Love and host of the globally recognized Selling with Love Podcast. He's spoken on stages alongside Gary Vee and Vishen Lakhiani, led million-dollar launches at Mindvalley, and coached thousands on how to sell without losing your soul.In this episode, Sam and Jason explore the mindset shift that turns reluctant salespeople into powerful communicators, the unexpected connection between love and closing, and the long-term strategy that most high performers overlook.In this conversation, Sam and Jason discuss:Why sales reluctance is hurting good businesses—and how embracing the right mindset can transform your approach to selling.The early experiences that shaped Jason's philosophy of “selling with love,” including one surprising door-to-door story that changed everything.How long-term thinking in sales creates more than revenue—it builds trust, reputation, and a loyal customer base.The dangers of undertrained salespeople and why good products often get overshadowed by louder, less ethical competition.How personal growth, mindset work, and self-worth are directly linked to sales performance—and what happens when you finally invest in yourself.Why great salespeople lead with empathy, ask better questions, and create impact beyond the transaction. 

In this episode, Bill and Bryan dive into the often-overlooked world of financial conversations in sales. Moving beyond simple ROI calculators, they explore how to effectively discuss investment value with prospects through compelling storytelling rather than dry spreadsheets. The guys challenge salespeople to think beyond "break-even" mentality, understand the lifetime value of clients, and recognize the importance of time horizons in financial discussions. Bill and Bryan also share insights on why not every deal is economically beneficial for customers and how to maintain objectivity when discussing financial implications. Whether you're comfortable with numbers or not, this episode provides practical guidance on having meaningful economic conversations that drive decisions. ================================= Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrete to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. If you haven't already, make sure you join us in our LinkedIn group: http://advancedsellingpodcast.com/linkedin. =================================

Do you want to get into Medical Device Sales?? If so → https://www.newtomedicaldevicesales.comBreaking into medical device sales with a sales background, the truth about B2B experience, understanding the hiring process, making your resume stand out, interview challenges and how to overcome them, learning to sell to surgeons, why confidence alone isn't enough, how to position yourself against the competition, and strategies to speed up the hiring process.Key Takeaways:1️⃣ If you have sales experience but aren't getting hired, it's not just your resume—it's how you position yourself. Make sure you're showing how your experience translates into medical device sales.2️⃣ Hiring managers invest heavily in new hires. They want the best candidate, not just someone with experience. Show them why you are the best fit.3️⃣ Just listing numbers on your resume isn't enough. Use percentages to demonstrate real growth and impact to catch hiring managers' attention.4️⃣ Stop focusing on what you did and start talking about what you're doing now to break into medical sales. Employers want to see proactive effort.5️⃣ Being coachable is more important than being experienced. If you keep hitting a wall, it's time to rethink your approach and be open to learning.00:00 - 01:02 - Intro04:11 - Show Numbers With Growth Whitin Your Resume08:03 - Relate Your Previous Experience To Medical Device Sales11:12 - Keep Your Ego In Check18:34 - Be Open To Continue Learning

In this episode of The Active Life Podcast, Cody and Larry break down the key beliefs and behaviors that separate the world's best salespeople from the rest. They emphasize the importance of collaboration, mindset, and how top sales professionals approach objections, pricing, and the psychology of decision-making. The conversation explores why sales is not about manipulation but about helping people make the best choices for themselves—even when that means not making a sale.If you've ever struggled with overcoming objections, felt hesitant about asking for the sale, or wondered how to instill confidence in your prospects, this episode is packed with actionable insights that can transform your approach. Larry also drops some powerful mindset shifts that redefine what it means to “help” a prospect, challenging the common misconceptions around empathy, confidence, and allowing people to bet on themselves.Key Takeaways: • Sales is a collaborative process—not a battle between salesperson and prospect. • The best salespeople expect “I'm not sure” as part of the process and know how to navigate it. • Obstacles vs. Objections – knowing the difference changes everything. • Why you should be proud of sticker shock instead of backing down. • “Let me think about it” is a sign of missing information, not indecision. • Your best sales tool is belief—your own conviction will transfer to the buyer. • People don't come back later—help them decide now. • You are not responsible for deciding how someone spends their money—give them the chance to bet on themselves.By the end of this episode, you'll walk away with a new perspective on sales, along with practical strategies to increase your close rate while maintaining integrity. If you're serious about improving your sales skills, you won't want to miss this one.

On this episode of Money Mondays, I sit down with Daniel G, the #1 sales trainer who has helped over 1.5 million salespeople achieve success. We dive into his proven strategies for training top sales performers and discuss how anyone can apply these techniques to make more money and level up their sales game..---Daniel G is a highly successful sales trainer and entrepreneur known for his expertise in coaching salespeople to achieve exceptional results. With over 1.5 million sales professionals trained, Daniel has built a reputation for delivering impactful strategies that help individuals and organizations boost their sales performance. He focuses on providing practical, actionable advice to help people succeed in competitive sales environments.---Like this episode? Watch more like it

Welcome to a new episode of Next Level Pros! In this episode, sales expert Chris Lee breaks down the critical sales technique of transforming the common objection "I need to think about it" into a successful close. Through a detailed role-play demonstration, Chris reveals psychological strategies to help potential clients make decisive decisions while building trust and understanding.Highlights:"Maybes don't make the world go round.""Being decisive has really served me well.""There is not a concern in the world that can't be overcome."Timestamps:00:00 - Introduction: The Phrase That Kills Deals01:45 - Exploring Client's Fear and Hesitation04:06 - Understanding Decision-Making Motivations05:32 - The Value of Being Decisive07:34 - Authenticity in Sales ConversationsWant me to teach you how to grow your business? Text me! 509-374-7554Want access to more of my content? Click the link below for all of our latest updates and events!https://linktr.ee/nextlevelprosWant to be a guest on our show? Apply here!https://docs.google.com/forms/d/1YlkVBSluEKMTg4gehyUOHYvBratcxHV5rt3kiWTXNC4/viewform?edit_requested=trueWatch my latest PodcastApple - https://podcasts.apple.com/us/podcast/next-level-pros/id1687030281Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2?si=95980cd4e55a437aYouTube- https://www.youtube.com/@NextLevelPros