Lean Marketing

We speak with Lindsay Duran of Zilliant, a Texas-based company that specializes in B2B growth solutions to maximize customer lifetime value. Lindsay also hosts the B2B Reimagined podcast with a rotating host of experts, each of whom brings decades of experience using data science to address industry-vertical specific challenges. Connect with Lindsay and Zilliant: https://www.linkedin.com/in/lindsayduran/ https://www.zilliant.com/ B2B Reimagined: https://b2breimagined.libsyn.com/ Connect with host Brandon Kidd: https://www.linkedin.com/in/brandonjkidd/ Catch more episodes of Lean Marketing: https://pod.co/lean-marketing/

This week, we're joined by Lyssandra Vila, Marketing Director at ConsolFreight, LLC. Lyssandra takes us through the definition and purpose of influencer marketing and how it can be used to generate great word-of-mouth advertising for your business. Connect with Lyssandra: https://www.linkedin.com/in/lyssandra-ma-vila-42521229/

Dave Timpone knows that you don't need a huge budget or expensive equipment to produce effective video content. The key is to keep it simple. Today, Dave shares what he's learned from growing the marketing division at his company, what you should – and should not – spend your time on, how to use what you know, and more on this episode of Lean Marketing. Connect with Dave on LinkedIn: https://www.linkedin.com/in/david-timpone/ Hear more great episodes: https://leanmarketingpodcast.com/

On this episode of Lean Marketing we chatted with Scott Dailey on the history of content marketing in the digital world and where it's heading. Follow Scott on LinkedIn here - https://www.linkedin.com/in/scottpdailey/

On this episode of Lean Marketing we chat with Stephanie Amy about social media marketing best practices and what the future of SMM looks like. Follow Stephanie on LinkedIn - https://www.linkedin.com/in/stephanieamy/ Check out her agency here - https://www.stephsandyconsulting.com/

On this episode we chat with john Kenworthy about transforming your marketing from traditional to digital and why some traditional tactics still work. Follow John on LinkedIn - https://www.linkedin.com/in/johnkenworthy2018/

On this episode of Lean Marketing we chant with Graham Muir about his journey into digital marketing. Follow Graham on LinkedIn - https://www.linkedin.com/in/grmuir/

On this episode of Lean Marketing we chat with Christopher Grillo about his journey from an english teacher to a content marketer in the B2B space. Follow Chris on Linkedin - https://www.linkedin.com/in/christopher-grillo-1a847a170/

On this episode of Lean Marketing we chat with Gabby Francisco about her journey into marketing and how she manages marketing strategy, content, and a podcast. Follow Gabby on LinkedIn: linkedin.com/in/gabby-francisco Listen to the Your Voice Is Heard Podcast: podcast.cfidrive.com

On this episode of the Lean Marketing Podcast we chat with J.D. Redmon about developing your content marketing stack and how to adapt to changes in audience preferences. Be sure to follow J.D. on LinkedIn - https://www.linkedin.com/in/jdredmon/ Listen to Fright Waves Radio - https://www.freightwaves.com/radio Learn more about  TTN Fleet Solutions - https://ttnfleetsolutions.com/

On this episode of Lean Marketing we chat with Stacey Holsinger anout how to use marketing to recruit new employees rather than generating new leads. If you're focused on scaling your team to catch up to your growth, this is the episode for you. Be sure to follow Stacey on LinkedIn - https://www.linkedin.com/in/staceyholsinger/

On this weeks episode we chat with Ashley Romano about utilizing Subject Matter Experts to create high quality content in industries that demand specific knowhow. Be sure to follow Ashley on LinkedIn - https://www.linkedin.com/in/ashleymromano/

On this weeks episode we interview Maria Ceschan on the importance of consistency in your content marketing strategy. Be sure to follow Maria on LinkedIn - https://www.linkedin.com/in/mariaverros/ If you're new to the podcast, give us a rating and review on Apple Podcasts!

On this week’s episode, we talk with JD Dillon, VP of Marketing and Pricing at Enphase Energy. JD talks about his journey to the world of marketing, the unique challenges of people who don't understand marketing and design but attempt to dictate them, misconceptions about the industry, being a generalist versus specific marketing, how to identify and market to niches, how to assemble a team and augment your weaknesses, and much more. Connect with JD: https://www.linkedin.com/in/jd-dillon/ Learn more about Enphase Energy: https://enphase.com/en-us Connect with host Brandon Kidd on LinkedIn: https://www.linkedin.com/in/brandonjkidd/ Last but not least, be sure to leave us a rating and review on Apple Podcasts, and share this podcast with your friends if you found it useful. Word of mouth is the best way to help us grow.

On this week's episode, we talk with John Bourne, VP of Marketing at Cerus Imaging, a venture-backed agriculture technology company with a mission to help farmers be better stewards of the land while increasing farmer profitability. Topics include the unique needs of farmers, the challenges in measuring advertising efficacy in this particular industry, marketing R & D, niche communities, and a lot more. Cerus Imaging: https://www.ceresimaging.net/ Connect with John on LinkedIn: https://www.linkedin.com/in/john-bourne-2466447/ Connect with host Brandon Kidd on LinkedIn: https://www.linkedin.com/in/brandonjkidd/ Last but not least, be sure to leave us a rating and review on Apple Podcasts!

In this episode we chat with Mariya Finkelshteyn about account based marketing. We'll cover: What is ABM?Why is ABM important?What are the top 5 things to keep in mind in deploying ABM programs?How does one get started with ABM? Connect with Mariya on LinkedIn - https://www.linkedin.com/in/mariyafinkelshteyn/ Follow and connect with Sapling on LinkedIn- https://www.linkedin.com/company/sapling/ Follow our host on LinkedIn - https://www.linkedin.com/in/brandonjkidd/ Last but not least, be sure to leave us a rating and review on Apple Podcasts!

On this episode we chat with Crystal Towns about how she implements Video Marketing at Feniex Industries - https://www.feniex.com/ If you're looking to implement video marketing in a B2B setting or in a complex industry, this episode is for you! Follow Crystal on LinkedIn - https://www.linkedin.com/in/crystaltowns/

On today's episode of Lean Marketing we chat with Lachlan Kirkwood, all the way from Australia. We chat with Lachlan about the power of personal branding and strategies surrounding startup & SaaS marketing. Be sure to connect with Lachlan on LinkedIn (https://www.linkedin.com/in/lachlan-kirkwood/), read his blog (https://lachlankirkwood.com/), and listen to his podcast Digital Deep Dive (https://www.listennotes.com/podcasts/digital-deep-dive-the-digital-marketing-iw63Nmd7gr0/) Also be sure to follow our host, Brandon Kidd (https://www.linkedin.com/in/brandonjkidd/)

On todays podcast we chat with Michael Manning about utilizing B2C marketing tactics in the B2B marketplace. Be sure to follow Michael on LinkedIn - https://www.linkedin.com/in/misasongbird/

On this episode we chat with Kate Wood from Agio about marketing Cypersecurity services. We'll uncover how to push your content marketing forward and why speed is more important than perfection. Be sure to follow Kate on LinkedIn - https://www.linkedin.com/in/kateswood/ Follow our host, Brandon Kidd on LinkedIn - https://www.linkedin.com/in/brandonjkidd/ If you enjoyed this episode, please leave us a review on Apple Podcasts.

On this weeks episode, we chat with one of our mentors and marketing masters, Jason Swenk. Jason has spent the past several years coaching agency owners and has - in our eyes- mastered podcast marketing. Join us as we uncover the power of podcasting along with many other marketing insights. Follow Guest, Jason on LinkedIn - https://www.linkedin.com/in/jasonswenk/ Follow our Host, Brandon on LinkedIn - https://www.linkedin.com/in/brandonjkidd/

On this episode we chat with Allison Pulaski about marketing self-service SAAS platforms. Be sure to connect with Allison on LinkedIn - https://www.linkedin.com/in/allisonpulaski/ Connect with our host Brandon Kidd - https://www.linkedin.com/in/brandonjkidd/

On this episode of Lean Marketing we interview Taylor Poole, Director of Marketing for Rocky Mountain Forest Products. Taylor walks us through his journey into marketing and what strategies have worked for him as a building products marketer. Connect with Taylor on LinedIn - https://www.linkedin.com/in/taylor-poole/ Follow our host, Brandon Kidd on Twitter - https://twitter.com/SmashBrando And don't forget to subscribe, rate, and review us on Apple Podcasts!

Are you stuck in the sea of healthcare product and service providers and are looking for a way to stand out and get ahead in marketing & sales? Join us in this episode as we chat with Julie Fouque about healthcare marketing strategies & tools you can use to boost your performance. Be sure to follow Julie on LinkedIn - https://www.linkedin.com/in/juliefouque/ Follow our host, Brandon Kidd on Twitter - https://twitter.com/SmashBrando And don't forget to subscribe, rate, and review us on Apple Podcasts!

On this episode we chat with Jennifer Behnke about personalized communication strategies that will help your business win more leads and close more sales. Follow Jennifer on LinkedIn: https://www.linkedin.com/in/jenniferbehnke/ Follow our Host, Brandon Kidd: https://twitter.com/SmashBrando https://www.linkedin.com/in/brandonjkidd/

On this episode of Lean Marketing, we chat with Kelli Turner from Zoll Medical Corporation about content marketing. Kelli shares her experiences building and implementing content marketing strategies and what the future of content might hold. Connect with Kelli on LinkedIn : https://www.linkedin.com/in/kelliturner/ Follow our Host, Brandon Kidd: https://twitter.com/SmashBrando https://www.linkedin.com/in/brandonjkidd/

On this episode we chat with Dr. Brandon Buttry & Dr. Jessica Buttry from OneHealth Chiropractic about having the right mindset when getting into marketing. Learn how to get the most out of your marketing with enthusiasm and the motivation to make it work. We'll chat about: Having the right mindsetPreparing for the ups & downs of marketingBeing consistentDelegating & letting goFinding the right marketing partnersDoubling down on your strengths Learn more about the Buttry's & OneHealth Chiropractic: https://onehealthchiro.com/ If you liked this show, be sure to leave us a rating and review on Apple Podcasts. Not an Apple user? Vote for our podcast on the brand new PodHunt App every Wednesday! Follow our Host, Brandon Kidd: https://twitter.com/SmashBrando https://www.linkedin.com/in/brandonjkidd/

We sat down with Amy Speer of Super Vacuum Manufacturing to discuss how manufacturers can utilize dealer networks in their marketing strategy. We uncover: What a dealer network isHow to communicate with your dealer networkHow to ensure consistencyAnd how to track performance Be sure to checkout Super Vacuum Manufacturing and secondary company oelo. Follow Amy on LinkedIn: https://www.linkedin.com/in/speer-amy-3033409/ ------- If you liked this show, be sure to leave us a rating and review on Apple Podcasts. Not an Apple user? Vote for our podcast on the brand new PodHunt App every Wednesday! Follow our Host, Brandon Kidd: https://twitter.com/SmashBrando https://www.linkedin.com/in/brandonjkidd/

On this episode we speak with Ryan Root from Phoenix Audio Technologies about how he uses relationship marketing to earn more business from his current network, and how solid relationships can help launch new products faster. Follow Ryan: https://www.linkedin.com/in/ryanroot/ Follow our host Brandon Kidd: https://www.linkedin.com/in/brandonjkidd/ Learn more about Folsom Creative here: https://www.folsomcreative.com/ For other episodes, show notes, and to request to be a guest visit: https://www.folsomcreative.com/lean/

On today's episode, we chat with Sharz Neitge with Neitge Creative about how branding & creative help B2B companies stand out. Follow Sharz: https://www.linkedin.com/in/sharzneitge/ Follow our host Brandon Kidd: https://www.linkedin.com/in/brandonjkidd/ Learn more about Folsom Creative here: https://www.folsomcreative.com/ For other episodes, show notes, and to request to be a guest visit: https://www.folsomcreative.com/lean/

On today's podcast we chat with Ginger & Brett Rosenauer from Trailcraft Cycles - a company that manufactures custom mountain bikes for young riders. Join us while we explore their journey from garage startup, to kickstarter failure, to year over year growth. Learn more about Trailcraft Cycles: https://www.trailcraftcycles.com/ Follow our host Brandon Kidd: https://www.linkedin.com/in/brandonjkidd/ Learn more about Folsom Creative here: https://www.folsomcreative.com/ For other episodes, show notes, and to request to be a guest visit: https://www.folsomcreative.com/lean/

On today's podcast, I interview Mike Goldberg, the VP of Marketing at Innodata Inc. about how he leverages storytelling and content marketing to attract new customers. If you liked this podcast, be sure to subscribe and review it on Apple Podcasts. Learn More about Mike: https://www.mikegoldbergb2b.com/ https://www.linkedin.com/in/mikegoldberg1/ https://twitter.com/HeavyMetalMG Learn more about Innodata: https://innodata.com/ https://www.linkedin.com/company/innodata-inc-/ Follow our host Brandon Kidd: https://www.linkedin.com/in/brandonjkidd/ Learn more about Folsom Creative here : https://www.folsomcreative.com/ For other episodes, show notes, and to request to be a guest visit : https://www.folsomcreative.com/lean/

Ever wonder how the top brands in manufacturing and technology market themselves?  What can others in the field glean from their success? What can their brand stories reveal to us? Introducing Lean Marketing – a new podcast dedicated to manufacturing and technology marketing leaders with an exploration of their business, their rise to the top of their industry, and inside tips that you can use to bolster your own future success. Join us every week as we spotlight a new marketing leader and talk about how they use digital marketing to generate leads and sales for their businesses. Lean Marketing is available online at leanmarketingpodcast.com, and wherever good podcasts are found.