Podcasts about marketing directors

Relebogile Mabotja speaks to Lucy Cooke the Marketing Director for Isibindi Africa Lodges (including Thonga Beach Lodge about the lodge which is tucked away in the heart of the iSimangaliso Wetland Park, a UNESCO World Heritage Site, lies a beach escape like no other. Thonga Beach Lodge is not just a place to stay it’s an award-winning eco-paradise. Recently crowned South Africa’s Leading Beach Hotel for the second year in a row at the World Travel Awards. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702See omnystudio.com/listener for privacy information.

Thanks to our Partners, NAPA TRACS, and Today's Class This episode spotlights the launch of Women in NAPA (WIN), a new initiative created to celebrate NAPA's 100th anniversary by empowering women throughout the NAPA family, including shop owners, technicians, warehouse employees, sales team, and corporate team members alike. WIN provides a dedicated networking platform and distinctive “bolt bracelets” to cultivate connections and community. The discussion explores the unique challenges women face in the male-dominated automotive industry, emphasizing the value of mentorship, training, and representation. WIN also aims to inspire the next generation, supporting recruitment efforts and promoting diversity across the industry. With a focus on professional growth, personal development, and work-life balance, the program aspires to help women learn, lead, and thrive. Lauren Briggs, Sales & Marketing Director. NAPA Auto Care. Lauren's previous episodes HERE Aubrey Amborn, Director of Sales, Net Driven Alberta Santistevan, Program Communications Manager Tammy Shoemaker, Tinley Park Auto Repair, Tinley Park, IL Show Notes: Watch Full Video Episode https://www.womeninnapa.com/ Introduction (00:00:00) Purpose and Launch of Women in NAPA (00:04:40) Website and Membership Details (00:05:37) Inclusivity and Target Audience (00:06:31) Importance of Community and Support (00:08:00) Program Origins and Leadership Support (00:11:43) Young Talent and Team Culture (00:14:28) The Leading Ladies and Symbolism of Bracelets (00:15:14) Aubrey's Perspective and Industry Evolution (00:16:05) Encouraging Male Support and Industry Balance (00:18:32)...

Abbie Fink and Adrian McIntyre talk about the crucial role that public relations professionals have a within a well-integrated communications team. They discuss how PR has evolved in response to technological advances in AI and automation, highlighting its importance as a strategic component in modern business. Abbie shares her journey from journalism to PR and reflects on the historical focus on press releases, while Adrian underscores the need for strategic communications that align with organizational goals. They also point out that effective communication involves collaboration among various departments, including marketing, internal comms, and customer service. Ultimately, they stress that a truly integrated communications team is vital for addressing challenges and achieving business objectives.INTRO PARAGRAPH. Read the transcript and notes for this episode on our website. Key Takeaways Public relations has evolved from a tactical exercise of distributing press releases to a strategic discipline crucial for organizational communication. Strategic communication requires integration between various functions like marketing and internal communications to effectively align with executive goals. PR is pivotal in addressing diverse business issues, from crisis management to branding and employee engagement, necessitating its presence at the executive table. Effective communication strategies involve advising and collaborating across disciplines to ensure cohesive messaging and brand alignment. Executives should view PR professionals as trusted advisors who can help to guide organizations through complex communication challenges. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”...

Is your client unhappy with results? Learn how to rebuild trust, realign expectations, and set the right communication frequency for every client relationship in digital marketing and Google Ads. Watch this video now as our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share valuable insights to help boost your client management skills.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:

Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Melinda Nevala, a digital privacy advocate and the Marketing Director at Medcurity. The conversation touched on America's patchwork of state privacy laws, spotlighting loopholes big tech quietly lobbied for, AI's still-unplugged data vacuum, and the dark-pattern consent pop-ups driving us all to button-click fatigue—plus practical tips to fight back.Support the show

How Lucky Saint Became the UK's #1 Alcohol-Free Beer is the story of how a side project turned into the best non alcoholic beer in the UK, powered by distinctive brand assets and bold marketing strategy.In this episode, Kerttu Inkeroinen, Marketing Director at Lucky Saint, reveals how the brand broke into the mainstream by disrupting the beer industry, building brand identity, and launching creative advertising campaigns that cut through.You'll learn:How Lucky Saint used branding and advertising agency thinking to scaleWhy distinctive brand assets are key to standing out in a saturated marketHow to lead with empathy, overcome imposter syndrome, and stay consistentWhat challenger brand strategy looks like in the real worldCareer advice for marketers, founders, and anyone building something from scratchIf you care about brand development strategies, leadership, and what it takes to win as a challenger, this one's for you.

Our Account Manager, Tressy Dsouza, reveals her approach to onboarding new clients. With our Marketing Director, Bryan Caranto, Tressy also shares how to set clear performance expectations, adapt your communication style to different client personalities and technical levels, and ensure long-term client satisfaction from day one.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:✅ To-Dos on Your First Call With a New Client: • ✅ To-Dos on Your First Call With a New Client

What does it really take to succeed as a first-time CEO? In this episode of Behind The Numbers With Dave Bookbinder, we're cutting through the theory and getting real about leadership at the highest level. Dave Bookbinder talks with David Roche—former CEO, startup chair, and author of Become a Successful First-Time CEO—about the lessons no one teaches you before stepping into the top role. David shares his journey from working in a U.S. textile company to leading major retailers like HMV and Borders. Along the way, he opens up about the growing pains of leadership, including self-doubt, imposter syndrome, and the critical role that mentors and coaches played in his development. This episode dives deep into: What it really means to be CEO—not just in title, but in mindset How to lead with empathy and build high-trust teams The leadership traps that trip up even smart, driven people Why relationship skills often matter more than technical skills How gender dynamics shape leadership—and how to lead with awareness Whether you're already leading or preparing to, this conversation will challenge how you think about leadership—and give you the tools to lead with confidence and clarity. Subscribe to Behind The Numbers With Dave Bookbinder on your favorite podcast platform so you never miss an episode. If you enjoyed this conversation, please share it with your network and leave a review—it helps more business owners and advisors discover the show!   About Our Guest: David Roche is Non-Exec Chair of London Book Fair, Chair of the publishing tech start-up Libraro, and an ambassador and senior advisor to PEN International, the worldwide association of writers that defends freedom of expression and promotes literature globally. He is also a professional executive coach and mentor with his own company, Grey Area Coaching, and works with first-time CEOs across many sectors. David's latest book, Become a Successful First-Time CEO, was published in March 2024 and is an Amazon number one bestseller. He also lectures at the National Film and Television School. David has thirty years of board experience including as CEO of both Borders & BOOKS etc, Product Director of both Waterstones and HMV, and Group Sales and Marketing Director of HarperCollins Publishing. He was also President of the Booksellers Association of UK & Ireland, and co-founder and co-chair of the Publishers Association/Booksellers Association Liaison Group. David was Chair of the writing agency New Writing North for nine years, standing down at the end of 2024 when NWN won Trustee Board of the Year in the North East Charity Awards. David was also a long-term trustee and interim chair of UK's largest literary charity, BookTrust, and Chair of the Publishing Industry digital news service BookBrunch. David has also acted as a literary agent to a select few authors, sits on several advisory boards, and had two books of his own published.   About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

Brandon Dendas, Owner and Marketing Director at Convirtue. They specialize in helping independent insurance agents grow through content marketing and SEO. They're also now starting to work on LEO: Large Language Model Optimization. You heard it here first (July 2025)! Their approach is different, instead of being top-of-funnel demand gen focused, they optimize bottom-of-funnel transactional content. They focus on people who know what they need and what they created works exceptionally well on Google. Now they're changing that approach to make sure it works with LLMs also.Brandon Dendas: https://www.linkedin.com/in/brandondendas/Convirtue: https://www.convirtue.com/Video Version: https://youtu.be/7pHSC7dAzZ4

Adam Koudelka je Sales & Marketing Director pro český, slovenský a maďarský trh ve společnosti Konecta. Ta nabízí technologická řešení v oblasti zákaznické zkušenosti, zaměstnanecké zkušenosti či v digitálním marketingu. Adam působí také jako místopředseda představenstva ADMEZ, tedy Asociace direct marketingu, e-commerce a zásilkového obchodu. 

In this episode of "AgCredit Said It," guest host Kendra Heffelfinger, Sales and Marketing Director, is joined by Brian Ricker, President and CEO of AgCredit. They discuss the association's performance in the first half of 2025, highlighting a 10% growth in total loans, surpassing $3.5 billion. Despite a slight dip in net income due to lower commodity prices, AgCredit maintains strong capital and efficiency. They celebrate milestones such as a successful Emerge conference and a robust patronage return of $22 million. Challenges include lower prices and higher inputs in corn and soybean sectors, leading to loan restructuring for some members. AgCredit emphasizes early communication for members facing financial difficulties. Looking ahead, they focus on technology upgrades, including a new loan origination system and enhanced digital banking app, to improve efficiency. The episode also highlights AgCredit's commitment to community service through their mission fund and the importance of adapting to market changes while maintaining a strong financial position.   Show Notes:  https://www.agcredit.net/news/ep-87-mid-year-insights-brian-ricker Connect with AgCredit on Facebook, Twitter and Instagram Share questions and topic ideas with us:Email podcast@agcredit.net 

Join us on Pathmonk Presents with Sarah Stapleton, Marketing Director at QC Ware, a pioneer in quantum computing solutions. Sarah discusses how QC Ware's Prometheum platform accelerates molecular discovery for pharmaceutical and chemical industries. She shares insights on blending digital and traditional B2B marketing, optimizing website funnels for niche audiences, and leveraging SEO to attract chemists and executives. Learn tips for keeping websites simple and readable to boost conversions, plus the value of face-to-face networking at Q2B events. Tune in for actionable strategies to drive innovation and inspire cutting-edge marketing!   

Janelle Iaccino, A.K.A. The Bug Lady, Rose Pest Solutions' Marketing Director, joins John Landecker to discuss Chicago being named the worst city in America for bed bugs and explain what bed bugs are.

Standing out in today's saturated financial services market requires more than just being better—it demands being authentically different. Join host Matt Seitz, Chief Marketing Officer at C2P, alongside Cary Chaitoff, Vice President of Marketing, and Chelsea Konst, Marketing Director, as they as they share their biggest takeaways from attending Snappy Kraken's marketing conference, Jolt! Discover how shifting from reactive to proactive marketing strategies, defining your unique niche, and leveraging digital channels can transform your practice's growth trajectory. From crafting compelling homepage messaging to building meaningful client relationships through personalized data, they'll reveal how to break through the noise and connect with your ideal prospects.Resources:Conference referenced: Jolt Conference by Snappy KrakenFramework referenced: StoryBrandStatistics:68% of investors under 60 say they made their advisor choice via digital channels (as 50% of investors say social media plays a vital role in who they choose as an70% of all advisors lose the next generation of clients

Ian Shepherd is joined by Dan Kingdom and Peter Wanless to chat about the Kookaburra inspired draw against Notts, reflect on Tom Kohler-Cadmore's renaissance in First-Class cricket, and have another frustratingly protracted discussion about the format of County Cricket going forward...

We're headed to “The District” for this episode to talk with Chanelle Grimm, Marketing Director for Monumental Sports & Entertainment (Capital One Arena, Eagle Bank Arena, and District E) in Washington D.C. We begin by talking about this year's EVMC and some of the takeaways from sessions at the conference in Atlanta before diving into an overview of Capital One Arena and Eagle Bank Arena. We talk about the venue's place in the market and the makeup of their marketing team. Chanelle tells us about their strategy around developing a voice for each venue, and fun unique concepts for approaching audio content for posts without risking copyright challenges. We talk about some of their artist gifts they have done as well as their series of fan activation photo booths where they recreate artist album covers or tour art. Learn how they justify budgets for activations and gifting by leveraging social to show digital ROI and proving earned media value off their investments. This episode is full of interesting discussions on managing small teams, pursuing exciting new jobs, maintaining excitement around the industry and so much more. Listen now and enjoy this look inside these venues located in our nation's capital.Chanelle Grimm: LinkedIn | EmailMonumental Sports & Entertainment: Facebook | Instagram | X/Twitter ––––––ADVENTURES IN VENUELANDFollow on Instagram, LinkedIn, Facebook, or X/TwitterLearn more about Event & Venue Marketing ConferenceMeet our team:Paul Hooper | Co-host, Booking, Branding & MarketingDave Redelberger | Co-host & Guest ResearchMegan Ebeck | Marketing, Design & Digital AdvertisingSamantha Marker | Marketing, Copywriting & PublicityCamille Faulkner | Audio Editing & MixingHave a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results aren't aligning. Watch this video now.Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Related videos:

"Fundamentally, I'd like to hit the reset button on how we break down silos within organisations so that we can work collaboratively to solve for brilliant customer journeys and brilliant customer experiences." - Claire Moyles, Marketing Director at Sainsbury's Bank

In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From building trust across teams to avoiding the dreaded “marketing in a silo” trap, Florian shares candid insights into what it really takes to get internal buy-in, show marketing's value, and foster cross-functional alignment. Plus, how sharing updates on LinkedIn can double as your best internal comms hack.

Sofia Stack, Marketing Director for Ronald McDonald House of Tampa Bay, joins Dana and Read to talk about the organization's new location and how the community can support RHMC and families with critically ill children.

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA NOW Event, this episode explores the "Slow Down, Move Over" (SDMO) initiative, a vital traffic safety campaign focused on protecting roadside workers, emergency responders, and stranded drivers. It highlights the dangers these individuals face, including staggering statistics on injuries and fatalities. The conversation underscores the importance of driver awareness, professional training for tow truck operators, and the use of technology like Safety Cloud, which warns motorists of roadside hazards. Real-life stories add emotional weight, while fundraising efforts support awareness and aid impacted families. The message is clear: slowing down and moving over saves lives. Lauren Briggs, Sales & Marketing Director. NAPA Auto Care Ryan Ouellette, Strategic Account Manager, AAA Kristi and Donnie Hudson, Troy Auto Care, Troy, MI. Kristi and Donnie's previous episodes HERE Dawn Ray, Manager, Automotive Preferred Supplier Programs, AAA Show Notes: Watch Full Video Episode Introduction (00:00:00) Overview of SDMO Laws (00:03:52) Training and Safety for Roadside Workers (00:07:08) Roadside Fatalities and Prevention (00:12:28) NAPA's Involvement and Industry Support (00:13:41) Fundraising and T-Shirt Campaign (00:15:04) Safety Cloud Technology Integration (00:19:36) Need for More Roadside Signage (00:21:30) Expanding Awareness & Shop Involvement (00:23:01) Communication and Stop-and-Block Practice (00:23:40) Personal Impact and Survivor Stories (00:27:44) Customer Education and Roadside Safety (00:30:01) Care, Custody, and Control Protocol (00:31:15) Call to Action & Final Thoughts (00:33:01) Thanks to our...

Savannah Taylor, Marketing Director at AIRSYS USA Cooling Technologies, joins #JSATV live from DCD Connect New York to discuss cutting-edge cooling solutions for data centers, including the rise of direct-to-chip liquid cooling. As AI workloads push infrastructure demands, Savannah shares how AIRSYS is leading the way with sustainable and efficient cooling innovations. 

Nikki Little of Franco, a Detroit-based PR agency, joins us to talk about the importance of internal communications during times of crisis or rapid change—in other words, times like these.Join Franco's 5-Day Challenge and learn how to navigate uncertainty with strategic communication that builds trust, engagement and resilience.Nikki shares tactical insights on building a culture where listening is prioritized alongside speaking, ensuring that every employee feels heard and valued. She highlights the importance of two-way communication channels and building trust to foster a collaborative workplace.By integrating communication strategies at all times and not just during crises, organizations can enhance their internal relationships and navigate challenging times more effectively.Read the transcript and notes for this episode on our website. Key Takeaways Internal communications are crucial for maintaining employee trust within any organization, especially during uncertain times. Regular communication helps avoid a sense of surprise during crises, ensuring all employees are aligned with the company's mission and vision. Building a culture of listening and creating two-way communication channels enhances organizational transparency and trust. Encouraging feedback, acknowledging it, and acting on it where possible instills trust and shows employees that their input is valued. In-house communicators and their agency counterparts must empower leadership to facilitate open communication and promote a consistent and transparent organizational culture. About the GuestNikki Little is a co-owner/co-shareholder and the chief marketing officer at Franco. She supports the agency's strategic vision and growth strategy with a specific focus on new business and marketing alignment. Nikki also serves in a strategic advisor role for several client programs and supports future and current talent development. Since 2012, Nikki has published The MichComms Report, a bi-weekly e-newsletter for Michigan communications professionals. She's also an Impact100 Oakland County member.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service...

Aubrey converses with Craig Ross, Veteran Voice over artist and Founder of VOISA alongside his colleague, Don Gunene, Marketing Director for VOISA, about mission to give back by empowering young people through VOISA’s transformative bootcamps. These programs aren’t just about teaching voiceover skills, they’re about unlocking confidence, opening doors, and creating opportunities for the next generation of South African voices to be heard loud and clear. The Aubrey Masango Show is presented by late night radio broadcaster Aubrey Masango. Aubrey hosts in-depth interviews on controversial political issues and chats to experts offering life advice and guidance in areas of psychology, personal finance and more. All Aubrey’s interviews are podcasted for you to catch-up and listen. Thank you for listening to this podcast from The Aubrey Masango Show. Listen live on weekdays between 20:00 and 24:00 (SA Time) to The Aubrey Masango Show broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk between 20:00 and 21:00 (SA Time) https://buff.ly/NnFM3Nk Find out more about the show here https://buff.ly/lzyKCv0 and get all the catch-up podcasts https://buff.ly/rT6znsn Subscribe to the 702 and CapeTalk Daily and Weekly Newsletters https://buff.ly/v5mfet Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

In our latest Electronic Specifier Insights podcast, Managing Editor Paige West speaks with Hussein Osman, Marketing Director, Lattice Semiconductor,  all about optimising Edge AI with low-power FPGAs.

Tuesday on AOA, we start the show with market analysis and perspective from Kristi Van Ahn-Kjeseth with Van Ahn & Company in Segment One. We follow that in Segment Two learning about the University of Idaho releasing the finalized results of their 10-year study looking into the impacts of grazing on greater sage grouse populations. Kaitlynn Glover, Executive Director of the Public Lands Council joins us to discuss. In Segment Three, we sat down last week for a conversation and update with South Dakota's Charles and Heather Maude to learn more about their story and where their situation stands now that criminal charges have been dropped by the federal government over the federal land battle on their farm. Then we close in Segment Four and learn about BASF's Real Results Yield Challenge with Brady Spangenberg, BASF's Marketing Director for Crop Protection. Learn more at https://yieldchallenge.basf.us.

Rhiannon Payne and Justin Bowen are one of the very few couples working together in the Ruby and Rails ecosystem. Justin is a long-time Rails developer, consultant, and AI and computer vision specialist. Rhiannon runs Sea Foam Media and is the Marketing Director for Ruby Central. Together they are building Active Agents, an AI framework for Rails. We chat about their professional backgrounds (Justin's in software development, Rhiannon's in marketing), how they collaborate as a couple, the birth of Active Agents, and AI in the Ruby/Rails landscape. Oh, and we may have a cameo from a few cats! RhiannonTwitterBlueskyThe Remote Work Era BookJustinTwitterBlueskyActive AgentsWebsiteactiveagent gem on GitHub (latest release: v0.4.0)Documentation (new)Discord Invite Sea Foam MediaWebsiteTwitter

It's a tough time to be a marketer. Teams are lean, expectations are high, and AI is everywhere—but automation can only take you so far if your brand voice gets lost in the shuffle. So how do you keep your storytelling sharp and human in a world that's increasingly not?In this episode, we're joined by Trish Seidel, Marketing Director at Teal and the voice behind “Marketing's Big Sister.” Trish brings a thoughtful, grounded perspective on what it means to build real brand connection in a noisy landscape. From her experience bridging U.S. and European startup cultures to her experiments with AI-powered content, Trish shares what's working, what's broken, and why marketers deserve better.We also talk about:Teal's unique approach to scaling content with AI agents (that still sound human)The cultural divide in startup marketing across continentsWhy ABM often misses the markThe emotional weight of proving your value in scrappy teams

Send us a textSchedule an Rx AssessmentSubscribe to Master The MarginCyberattacks targeting healthcare are rising, with pharmacies increasingly in the crosshairs. From ransomware to phishing scams, the threats are real...and constant.But how can independent pharmacies defend themselves against a digital siege?In this episode of The Bottom Line Pharmacy Podcast we have 3 people of the Sykes & Company team, Scotty Sykes, CPA, CFP®, Chris Sykes, IT Director, and Austin Murray, Marketing Director explore the evolving cybersecurity landscape with a practical lens. This episode covers:The NIST 2.0 Cyber Security FrameworkWhat to ask your script system vendor about securityHow to build a breach response plan that actually worksSocial engineering 101: What is it and how to protect your pharmacyBest practices for employee training, access control, and device auditsMore About Our Guest:Chris Sykes is the Director of IT at Sykes & Company, P.A., where he has been a key part of the team since 2006. With nearly 25 years in the IT industry, Chris combines deep technical expertise with a passion for helping both the firm and its clients become more efficient, secure, and technology-driven. Chris holds a Bachelor of Science in Business Administration with a concentration in Management Information Systems and a Master of Science in Technology Systems, both from East Carolina University. Outside of work, Chris enjoys running marathons, fishing and hunting with his boys, and spending quality time with his family at the beach.Learn more about Chris:Chris Sykes LinkedInCheck out all our social media:FacebookTwitterLinkedInScotty Sykes – CPA, CFP LinkedInScotty Sykes – CPA, CFP TwitterMore resources on this topic:Podcast - AI, Audits, & Advocacy: The Pharmacy Survival Guide with Trenton TheideBlog - Technology, Security and Your PharmacyBlog - Protect You and Your Pharmacy: The Growing Threat of RansomwareBlog - Backing Up Your Business DataBlog - Spot a Hacked Email or Bad WebsiteBlog - Protect Your Pharmacy Data from Hackers

What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they're worth? In today's episode, I interview Alex Blume, Marketing Manager for Argus Farm Stop, a mission-driven retail concept based in Ann Arbor, Michigan, that's redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250 producers, and the key marketing strategies they use to build customer loyalty, increase store visits, and grow the local food economy. We also dig into his best advice for small farmers looking to improve their marketing—without burning out. If you're a local food lover, a farm marketer, or someone looking for a replicable retail model that actually works, this episode will stretch your thinking in the best way. Podcast Guest: Alex Blume, Marketing Director for Argus Farm Stop Alex Blume is the Marketing Manager for Argus Farm Stop, a 7-day a week market stocked exclusively with products from local farmers and producers. Alex has been leading the marketing team at Argus Farm Stop going on two years now, and has been with Argus Farm Stop since 2022. Before that, Alex worked on the Whitney Farmstead, a regenerative ranching and maple sugaring farm in Ann Arbor. Alex comes originally from Dallas, Texas, where he worked in the local music industry as a promoter after received a double major in Music and Marketing at Southern Methodist University. In his work, Alex tries to increase the reach and accessibility of  local produce and products that strengthen the community around us to a wider and more diverse audience. Argus Farm Stop website: https://www.argusfarmstop.com Follow them on Instagram: @argusfarmstop Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home.Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK's leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey.In this conversation, we'll learn about Madeline's favourite books, her career highlights, key learnings from the programmes she's worked on, and a deep dive into the Pets Club loyalty programme.Show Notes:1) Madeline Shaw2) Pets at Home3) Pets Club4) Charlie Hills5) Black Box Thinking (Book)

In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you've nailed your ICP but are starting to hit a ceiling. They unpack how Reachdesk refined their targeting, improved win rates, and now face the next big question - how to expand without losing focus. Expect insights on ABM signals, scrappy tactics, first-party data, and the true power of gifting in B2B.

Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections, inspiring you to elevate your marketing with integrity!  

In Part 1 of this week's Next on the Tee, I had the pleasure of visiting Pittsburgh Brewing Company and sitting down with their amazing Marketing Director, Rachel Gill. Rachel shares the story behind the evolution of this iconic brand—it's not just your grandfather's Iron City anymore. While staying true to classics like Iron City and IC Light, they're also brewing exciting craft selections like Pool Side and Block House Blueberry Wheat. We talk about their stunning new facility, built on the historic site of the old Pittsburgh Glass Works, and their impressive on-site concert venue that's quickly becoming a must-visit destination—set to host country legends Alabama during U.S. Open week and Joan Jett later this summer. Then I got a surprise guest—Rosalie Wisotzski, a spirited golfer who's played Oakmont and just returned from a dream trip to St. Andrews. She, her stories, perspective, and love of the game were absolutely captivating. I'm so glad she stopped by—you will be too. It's a fun, inspiring, and very Pittsburgh kind of episode.

In the bustling town of downtown Winchester lies the corporate headquarters of Hang 10 Car Wash, a company revolutionizing the car wash industry. Janet Michael, host of The Valley Today, recently sat down with Ashley Farley, Partnership Lead, and Michael Martin, Marketing Director, to uncover what sets this car wash apart from traditional ones. Hang 10 Car Wash is quickly expanding, boasting four locations, including the latest in Front Royal. Michael, with excitement, shared that despite being a 'baby' company, they're revolutionizing the industry with no gimmick pricing and straightforward wash options. They even offer a beloved dog wash, a feature that has garnered them significant attention. Their approach is to offer a greenhouse-like express tunnel where customers can see the quality products like Armor All and Rain-X being used on their vehicles. The company employs twice the number of staff than typical car washes, ensuring a superior customer experience. Ashley and Michael highlighted their commitment to community engagement through various initiatives. Ashley explained their unique fundraising platform that benefits nonprofits and sports teams. By selling their premium Big Kahuna wash, organizations earn $12.50 per sale, creating a significant impact. This platform is favored by many for its ease and effectiveness. Janet reminisced about first meeting Ashley at a local chamber mixer, where the innovative fundraising concept was met with great enthusiasm. Ashley elaborated on the simplicity of the process, providing organizations with all necessary tools, including QR codes and marketing materials. This method has allowed Hang 10 to seamlessly integrate into the community, demonstrating their dedication beyond just washing cars. Contact Ashley via email or phone: 609-500-3917 to learn more. The conversation took a fun turn as they discussed the dog wash feature in detail. Michael described it as a spa-like experience, equipped with hypoallergenic shampoos, conditioners, and even a blow dryer. This premium service is part of the Big Kahuna membership, emphasizing the added value Hang 10 offers. Janet joked about how this service could save many from the chaos of at-home dog baths. Membership at Hang 10 is a true game-changer. With options like the Big Kahuna and Little Kahuna, members enjoy unlimited washes and additional services like the dog wash. The Big Kahuna, priced at just $25 a month, also provides access to vacuum stations and premium cleaning products. Michael proudly mentioned their commitment to customer satisfaction, highlighting the presence of friendly, knowledgeable staff at all locations. In a remarkable show of community support, Hang 10 offers free car washes to local law enforcement agencies, keeping their cruisers pristine. This gesture has been well-received and underscores the company's community-driven ethos. Looking ahead, Hang 10 Car Wash has ambitious expansion plans, aiming to open locations along the 81 corridor and beyond. With this growth, their foundation, donating 1% of sales back to the community, is set to make an even more significant impact. Last year alone, Hang 10 gave $19,000 to local organizations, with more contributions anticipated as new locations are established. Michael and Ashley's enthusiasm for Hang 10's mission is palpable. They highlighted the benefits of owning a membership, especially during harsh winter months when regular car washes are essential to combat salt and grime. The advanced water recycling system ensures environmental responsibility, even amid drought conditions. As the conversation wrapped up, Janet expressed her eagerness to use the dog wash herself. With a focus on superior service, community engagement, and innovative features, Hang 10 Car Wash is not just cleaning cars but also making a difference in the Shenandoah Valley.

June 12, 2025 ~ Carie Birkmeier, Marketing Director of Walstrom Marine joins Paul W Smith live from their Charlevoix showroom.

JOHN OLINGER is a former NIKE marketing director, most notably leading digital marketing for Kobe Bryant for several years. John now is a strategy and marketing consultant, and author of the new book Worthy Wins: Pointing Your Life Towards What Matters Most. We discuss working at NIKE, connecting well, goal setting, career transitions, focusing on what matters, and much more. Make sure to visit http://h3leadership.com to access the list and all the show notes. Thanks again to our partners for this episode: HELP ONE NOW – empowers families in developing countries through partnership with high-capacity leaders with proven solutions to end extreme poverty. Visit https://helponenow.org/thecircle. Get involved by joining The Circle, a growing network of people committed to ending extreme poverty through family empowerment. Your monthly recurring gift will send students to school, empower families to launch businesses and support the growth and impact of Help One Now. The Circle creates a sustainable pathway to break the cycle of poverty for generations to come! To learn more visit http://helponenow.org/thecircle. And REGENT BANK - connect with the team at https://www.regent.bank/. Regent Bank is one of the fastest-growing financial institutions in the country, uniquely positioned as a faith-based bank with a clear purpose: “To show God's love to employees, clients, and communities.” Regent Bank stands out with both a dedicated prayer team and a specialized department focused exclusively on serving faith-based organizations, and is actively building one of the largest ecosystems for faith-based organizations nationwide. As part of this mission, all nonprofit clients are offered completely free banking services, along with highly competitive interest rates and access to specialized support across multiple financial areas. Find out more at http://regent.bank. 

Ready to demystify multiple orgasms and discover how to tap into full-body pleasure? We're joined by one of our favorite sex educators, Sarah Tomchesson—a Certified Sex Educator, Intimacy Coach, Magic Wand's Marketing Director, Vice Chair of SIECUS, and co-host of the queer feminist podcast Fuck Yeah—to unpack everything you need to know about expanding your orgasmic potential. In this episode, you'll learn: What exactly are multiple orgasms, and can everyone experience them?   The common roadblocks that make multiple orgasms tricky to achieve (and how to overcome them)   Essential mindset and environmental tips to set the stage for mind-blowing pleasure   What to avoid—because sometimes the biggest pleasure killers are the things you don't realize   The concept of “full body arousal” and practical ways to cultivate it   Why breath-work is a game-changer—and beginner-friendly breathing techniques tailored for all bodies   The ins and outs of edging: what it is, why it helps, and how to do it without frustration   Sarah's top 3 orgasm-enhancing tips to take your pleasure next-level   If you've been curious about unlocking new layers of sexual empowerment or just want to upgrade your orgasmic toolkit, this episode is pure gold. Plus, Sarah shares how you can work with her to deepen your embodied sexual growth. Don't miss this juicy conversation that'll make you rethink everything you thought you knew about orgasms. Learn more about Sarah Tomchesson: https://sarahtomchesson.com To listen to the Fuck Yeah podcast: https://fuckyeahpod.com Follow her on IG at @sarahtomtom Bonus: Audience member at our last live show put these sex question in our box - we ran out of time to answer theCheck out these episodes for answers to commonly asked sex questions that we couldn't answer at our last live show:   How to make anal pleasurable (#108 & #418)   Meds for mental health and lower libido (#113 & #154)   Queer sex (#20 & #424)  Erectile Dysfunction when meds aren't an option (#184, #281, & #403) Edging and orgasm tips (#80, #249, & #253)    Group play/sex (#256 & #326) & check out July episode with sex party do's and don'ts  Squirting: try getting a Magic Wand (#80 & #249) Fantasizing about something/someone else during sex (#98 & #253) Wanting partner to be more vocal during sex: buy our book Is it common to need hours of sex to be satisfied: listen to this episode with Sarah! Take the Magic Wand challenge AND see why new research shows how using Magic Wand improves more than just your sexual wellness!!! magicwandstudy.com  Get premium access to our behind the scenes episodes here: ⁠⁠⁠⁠⁠https://shamelesssex.supportingcast.fm⁠⁠⁠⁠⁠ Do you love us? Do you REALLY love us? Then order ⁠⁠⁠⁠⁠our book⁠⁠⁠⁠⁠ now! Go to ⁠⁠⁠⁠⁠shamelesssex.com⁠⁠⁠⁠⁠ to snag your copy Support Shameless Sex by sending us gifts via our ⁠⁠⁠⁠⁠Amazon Wish List⁠⁠⁠⁠⁠ Other links: Get 15% off The Perineum Massager with code SHAMELESS at ⁠⁠⁠http://butterwellness.com⁠⁠ Get 10% off + free shipping with code SHAMELESS on Uberlube AKA our favorite lubricant at ⁠⁠⁠⁠⁠http://uberlube.com⁠⁠⁠⁠⁠ Get 10% off while learning the art of pleasure at ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://OMGyes.com/shameless⁠⁠⁠⁠⁠ Get 15% off all of your sex toys with code SHAMELESSSEX at ⁠⁠⁠⁠⁠http://purepleasureshop.com⁠⁠⁠⁠⁠

EPISODE SUMMARY In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they've been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and confidence to their team—and clients. 3 KEY TAKEAWAYS Custom GPTs act like team members. Paige and Mike created specialized ChatGPT personas like “Marketing Director” and “Wilcox Wizard” to help with content creation, client engagement, and coaching systems. Faster execution. Paige used to spend months launching marketing campaigns. Now, with AI support, she's able to launch a new version of their Kickstart program every 5 weeks—with better results. Clarity builds confidence. Mike used ChatGPT to organize years of biomechanics training and client data into a clear, coachable system that's improving team performance and client progress. ABOUT PAIGE & MIKE WILCOX Paige and Mike Wilcox are the husband-and-wife team behind Wilcox Wellness & Fitness, a personal training business in Bangor, Maine, with a franchise in Brunswick. Paige leads marketing and business development while Mike focuses on coaching systems and biomechanics training. Their commitment to helping clients move better and feel better shows up in their use of AI—not as a shortcut, but as a tool for clarity, empathy, and deeper human connection. Learn more about their work at www.wilcoxwellnessfitness.com

This week on the podcast is part two of our interview with Lynette Shy. She's an arts marketer and the founder of Confluence Arts Solutions, a company that helps small to mid-sized arts organizations increase revenue and improve organizational effectiveness.Prior to founding CAS, she served as the Marketing Director at BalletMet where she helped earn four Emmy Awards, secure 20 times more media coverage and boost revenue for The Nutcracker by 54% in just 4 years.  ​Plan to join us to hear Lynette's tips for growing your arts brand! https://confluence-arts.com/

What if students could learn about EVs by building and driving one themselves? Switch Vehicles, a company that combines hands-on education with industry-relevant training, provides that service. Its EV training program enables students and teachers to assemble fully functional electric vehicles.In this episode, Brandon Watt, Marketing Director at Switch Vehicles, and Dan Vincent, lead instructor and retired professor, explain the Switch Lab program. Instead of using emulators or theory alone, students wire, assemble, and test real EV systems. They work on 12V, high-voltage, regenerative braking, and torque response systems – and then get to drive the finished vehicle.The Buzz: www.thebuzzevnews.com

Woolworths was once a family favourite with well over 1,000 UK stores selling everything from kitchenware to pick and mix. So, why did the business collapse when other general retailers were on the rise? The BBC Business journalist, Sean Farrington, charts the company's highs and lows before asking 'what went wrong at Woolies?'. Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen. Sean and Sam hear from expert guests including: - Richard Hawkins - an honorary research fellow at the University of Wolverhampton and president of the marketing history organisation, Charm, who has written about the company?s early days- Clare Bailey - a retail consultant who was employed by Woolworths- Claire Robertson - whose retail career began with a Saturday job at her local Woolies and led to her running a spin-off business (called 'Wellworths') after the original failed.- Tony Page - Commercial and Marketing Director at Woolworths from 2006 who tried to save the business after it went into administrationProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.

Woolworths was once a family favourite with well over 1,000 UK stores selling everything from kitchenware to pick and mix. So, why did the business collapse when other general retailers were on the rise? The BBC Business journalist, Sean Farrington, charts the company's highs and lows before asking 'what went wrong at Woolies?'. Alongside him is the entrepreneur, Sam White, who at the end of the show has to reach her own conclusions, based only on what she has heard and her own business acumen. Sean and Sam hear from expert guests including: - Richard Hawkins - an honorary research fellow at the University of Wolverhampton and president of the marketing history organisation, Charm, who has written about the company?s early days- Clare Bailey - a retail consultant who was employed by Woolworths- Claire Robertson - whose retail career began with a Saturday job at her local Woolies and led to her running a spin-off business (called 'Wellworths') after the original failed.- Tony Page - Commercial and Marketing Director at Woolworths from 2006 who tried to save the business after it went into administrationProduced by Jon Douglas, Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at toast@bbc.co.ukFeel free to suggest topics which could be covered in future episodes.

This week on the podcast is part one of our interview with Lynette Shy. She's an arts marketer and the founder of Confluence Arts Solutions, a company that helps small to mid-sized arts organizations increase revenue and improve organizational effectiveness.Prior to founding CAS, she served as the Marketing Director at BalletMet where she helped earn four Emmy Awards, secure 20 times more media coverage and boost revenue for The Nutcracker by 54% in just 4 years.  Plan to join us to hear Lynette's tips for growing your arts brand! https://confluence-arts.com/

Local news is facing serious challenges everywhere, with more than half the counties in the United States lacking any source of community reporting. Chris Kline, CEO of the Arizona Media Association, joins us to talk about the Arizona Community Collaborative and its efforts to revitalize local news in Arizona with a bold, statewide storytelling initiative focused on the topic of education solutions.Backed by a coalition of nearly 400 media brands, and with $2 million in philanthropy already raised, the Arizona Community Collaborative is expanding journalism coverage in local communities throughout the state to spark informed kitchen-table discussions about the biggest issues affecting Arizona's future.Read the transcript and notes for this episode on our website. Key Takeaways A new initiative in Arizona focuses on expanding local journalism specifically around "education solutions." The Arizona Community Collaborative is hiring dedicated journalists to report on educational topics throughout the state, enhancing community engagement and informed discussion. This initiative demonstrates the importance of nonpartisan, community-based journalism, and it's crucial for public relations professionals to invest in and support local newsrooms. About the GuestChris Kline is the President and CEO of the Arizona Media Association and the Arizona Local News Foundation. He leads a coalition of nearly 400 local radio, TV, print and digital brands with a focus on future-proofing local media and its critical role in community connection. Chris previously led the Arizona Broadcasters Association and spent 15 years working in Arizona local media at radio, TV and print operations plus at CNN in Washington, DC. Chris serves on boards at Arizona State University's Walter Cronkite School of Journalism, University of Arizona's Journalism School, Arizona's emergency communications committee, the Desert Botanical Gardens, the East Valley Institute of Technology, Arizona Talks, and the Rocky Mountain Chapter of the National Academy of Television Arts and Sciences.Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of

In this episode of The Kula Ring, Angela Jackson, Marketing Director at Clark Pacific, unpacks how the company is transforming the building industry's understanding of prefabrication. Angela discusses Clark Pacific's strategic pivot from bespoke project work to a productized approach, emphasizing how designing for manufacturing creates efficiencies, enhances quality, and accelerates timelines. She explores the challenges of marketing to traditionally hard-to-reach stakeholders like building owners and architects, and shares how Clark Pacific invests heavily in education. Angela also highlights how internal culture has adapted to embrace creativity within standardized systems and how being consistently specced into projects marks a major marketing milestone. If you're in manufacturing, architecture, or construction and especially if you're exploring how to scale with a product-based mindset, this conversation offers valuable insights into how to align innovation, communication, and execution in a complex industry.

Peyton Warren, Marketing Director at Gorilla 76, joins The Manufacturing Employer to discuss professional development, the role it's played in her growth and why events like the Industrial Marketing Summit are key for manufacturers to consider. Peyton shares the value of self-driven development, the power of community in professional events and the impact of supportive employers.

Want to attract high-quality tenants and boost your midterm monthly rental cash flow—without overspending on furnishings? This episode of The Landlord Diaries is your ultimate guide. We're joined by Jennifer Zureikat, Marketing Director at Minoan, to reveal how landlords can furnish monthly rentals beautifully, affordably, and strategically. Learn how to skip the overwhelm, cut costs drastically, and even monetize your furnishings through Minoan's unique tools—like digital showrooms and affiliate commissions from your guests. Jennifer shares her real estate journey to monthly rentals and Furnished Finder. You'll hear practical tips from three active midterm rental operators who know exactly what it takes to turn a unit into a guest magnet.BONUS: FREE Midterm Rental Furnishing Checklist—created by Minoan & Furnished Finder— start furnishing smarter, not harder. https://assets.ctfassets.net/8rvbu1uw8lem/4pKVOxeFmg0umMHL2vclew/0cfaabe735029d6f5181bb20cdf26aa6/Monthly_Rental_Essentials_Checklist_-Minoan-Furnished_Finder-.pdfGet Started with Minoan: https://minoan.com/partnership-ff-2025 List Your Property Now on Furnished Finder:https://www.furnishedfinder.com/list-your-property

Top Drawer Merch began their journey through collaborating with artists to create charity bracelets. Today, they service clients both in and out of the music industry, producing apparel & a variety of other merchandise. Implementing a traditional brand approach, they understand that merch is not just a band's logo on a t-shirt – it's a story told through the product that comes back full circle, tying into a much larger ecosystem. Kerstyn Inouye, Marketing Director of Top Drawer Merch joins us this episode to discuss the opportunities superfans bring to merchandising, loyalty programs, what it's like to work with niche bands & their managers, and creative strategies the company implements to maintain a smooth on-site merch experience.

Taylor Winchester is a powerhouse in the music marketing world with over a decade of experience in the live music scene. From his beginnings as a Talent Buyer and Marketing Director to his current role as Director of Revenue at found.ee—a trailblazing digital marketing platform under Downtown Music—Taylor has been instrumental in helping artists, record labels, and festivals amplify fan engagement and boost revenue. His strategic insights into digital tools and emerging music trends make him a go-to expert in the evolving music industry.In this episode, Taylor dives deep into how artists can authentically connect with fans while leveraging data and advertising to build sustainable careers.Key Takeaways:How to foster authentic fan relationships that drive long-term loyalty and monetizationWhy data ownership and email list building are critical in today's music landscapeThe power of programmatic advertising and how artists can use it for smarter targeting and wider reach---→ Learn more about Taylor and his work at found.eeBook an Artist Breakthrough Session with the Modern Musician team: https://apply.modernmusician.me/podcast