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New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star
Send us a textIn this episode of the Grow Clinton Podcast, Andy and Jenny sit down with representatives from Morrison Community Hospital (MCH) in Morrison, Illinois.MCH is a Critical Access Hospital that provides immediate, life-improving medical services. The mission of Morrison Community Hospital is to improve the health of residents within the hospital district and surrounding areas, with a focus on personalized care.MCH offers a wide range of services to support optimal health, including a family care clinic, specialty clinics, rehabilitation services, medical and surgical care, radiology, billing, insurance, patient records, and on-site laboratory services.Pam Pfister is the CEO of Morrison Community Hospital. She joined the hospital in 2002 and has served in various roles, including clinic director, human resources manager, and associate administrator, before becoming CEO in 2013.Mick Welding is the Marketing Director at MCH. Mick, along with the entire hospital team, is very proud of the progress made on their exciting expansion project and looks forward to providing state-of-the-art services to residents.For more information, please visit MCH online at https://morrisonhospital.com/.To promote your business, organization, or event on the podcast, contact Grow Clinton at 563.242.5702 or www.GrowClinton.com.Grow Clinton values your feedback! Please complete a brief survey at https://lnkd.in/gfzKpUEM.Grow Clinton champions economic growth, fosters community, and supports the sustainable success of businesses in the Greater Clinton Region.Thank you for your ongoing support. ~Andy
You're Invited: An Exclusive Evening with Jurlique & The Green EditCelebrate 40 Years of Jurlique + The Future of Clean Beautyhttps://events.humanitix.com/the-green-edit-x-jurlique-present-clean-beauty-2-0-redefining-what-clean-really-meansToday we're marking an extraordinary moment in the Australian beauty landscape.This episode celebrates 40 years of Jurlique - the iconic skincare brand that pioneered natural, biodynamic beauty in Australia and has since become a global leader in naturally effective, conscious and holistic skincare.Joining me today is Marion Goyet, Jurlique's Global Brand and Marketing Director. With over 20 years of experience at world-renowned beauty houses including LVMH, Cordalie, and Uriage, Marion brings a rare blend of global insight and deep respect for local heritage. Since relocating from France to Australia five years ago, she has been on a mission to revitalise Jurlique - honouring its founding vision while guiding it into a bold, future-focused chapter.In this episode, we explore the evolution of clean beauty and what it really means in 2025. We'll unpack Jurlique's new Formulation Charter - Conscious Code, its continued commitment to biodynamic farming, and how the brand is rewriting the standards of transparency, efficacy, and sustainability.We'll also shine a light on Jurlique's 40th anniversary celebration - in Sydney on the 6th of November 2025. This will be an immersive event in collaboration with The Green Edit that brings together education, community, and purpose. With proceeds from the event supporting Look Good Feel Better, this is more than a brand milestone - it's a movement in support of women's wellbeing.Whether you're a skincare enthusiast, a clean beauty advocate, or simply curious about what's next for the industry, this is a conversation you don't want to miss.• What is the last beauty product you purchased? Natural Origin Shampoo from France• What's been your best beauty discovery in the last 12 months? Jurlique's soon to be released trio of masks.• Your desert island skincare product? Cannot select just one - as a base 3 steps: Cleanser, Calendula Moisturiser and SPF.• Professional treatment you swear by? The hands of a very good facialist, facial massage every 6 weeks.• Best piece of beauty or wellness advice you can share? Keep it simple: add love and presence into everything you do. Create rituals that give back to yourself. Setting and intension and speaking kindly to your skin.Follow Jurlique on instagram @jurliqueAnd if there's anything you want to hear on future episodes let us know on Instagram @thegreenedit_au or via email hello@thegreenedit.com.au
Join Kellie Macpherson live at RE+ as she sits down with a panel of trailblazing women who are shaping the future of grid modernization. From integrating renewable energy sources and ensuring cybersecurity compliance, to leading innovative projects and mentoring the next generation, these leaders share insights on overcoming barriers unique to women in this technical, male-dominated field.This episode features Amy Norstedt, Marketing Director at TruGrid and Kimberlee Centera, President and CEO at TerraPro Solutions. Together, they share how women are breaking barriers, driving innovation, and shaping the future of the energy grid—from integrating renewables and navigating compliance to mentoring the next generation of leaders.
Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk's marketing strategy, the role of AI in modern marketing, and why personalization, creativity, and genuine relationship building are key to successful outreach. About Ben Meet Ben Smith, a dynamic marketing leader with a passion for driving strategic growth and creative impact. As a seasoned professional at Reachdesk, he's helped brands build stronger connections, unlock new opportunities, and deliver customer experiences that truly engage. Known for translating big ideas into measurable results, Ben shares actionable insights on outbound and allbound strategies — from sparking pipeline to scaling engagement. Join us as he brings fresh perspectives and stories from the cutting edge of modern marketing. About ReachDesk At Reachdesk, we believe that strong relationships fuel success. Whether you're engaging prospects, celebrating customers, or recognizing employees, our platform makes it simple to deliver personalized moments that resonate at scale. As the only fully integrated gifting and swag solution, we empower go-to-market and people teams to: Strengthen connections with prospects, customers, and employees. Remove operational headaches with a seamless global fulfilment network. Measure the impact of every send, so gifting becomes a strategic advantage, not just a nice-to-have. Time Stamps 00:00:00 - Introduction to Marketing B2B Tech Podcast 00:00:18 - Guest Introduction: Ben Smith from Reachdesk 00:00:41 - Ben's Unique Career Journey 00:01:42 - What Reachdesk Does 00:02:31 - Challenges of International Shipping 00:03:15 - The Importance of Physical Gifts in a Digital World 00:04:30 - Customer Use Cases for Reachdesk 00:05:55 - Navigating Gifting Mistakes and Concerns 00:07:36 - The Philosophy of Gifting in Marketing 00:09:02 - Marketing Strategies at Reachdesk 00:11:35 - Building Brand Reputation vs. Driving Leads 00:13:04 - Influencer Marketing in B2B 00:15:05 - Understanding the Buying Committee 00:18:00 - Identifying Gifting Touchpoints in the Customer Journey 00:22:04 - The Impact of Technology on Marketing 00:25:21 - Advice for New Marketing Professionals Follow Ben: Ben Smith on LinkedIn: https://www.linkedin.com/in/bensmith-reachdesk/ Reachdesk website: https://www.reachdesk.com/ Reachdesk on LinkedIn: https://www.linkedin.com/company/reachdesk/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Send us a textSchedule an Rx AssessmentSubscribe to Master The MarginGrowing your pharmacy without losing your people along the way can be tricky but not impossible.On this week's episode of the Bottom Line Pharmacy Podcast, we tackle one of the most pressing challenges multi-store pharmacy owners face today: People operations at scale.In this conversation, we have a full crew of Sykes team members featuring Scotty Sykes, CPA, CFP®, Bonnie Bond, CPA, MBA, Austin Murray, Marketing Director and Tyler Davis, Director of People Operations, to unpack the realities of managing HR in a multi-store pharmacy world. We cover:- Why transitioning to multi-store operations creates new compliance hurdles- How engagement programs and stay interviews strengthen retention- Why recognition matters just as much as (or more than) compensation- Why investing in HR early can be key to sustainable growthAnd more!Stay connected with us:FacebookTwitterLinkedInScotty Sykes – CPA, CFP LinkedInScotty Sykes – CPA, CFP TwitterOllin Sykes, CPA, CMA, CITP LinkedIn
This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB. Beth is the Tournament Director at ICC Women's T20 World Cup 2026 & Director of Women's Professional Game at ECB, and Jen Vile is Marketing Director at (ECB)So we are talking women's cricket, the T20 World Cup in England next year, and the hundred, the impact of the new money flooding into the hundred on women's cricket. There's a lot there and we hope you enjoy it. Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. The Summit, part of Leaders Week London (their flagship event), is taking place next week on Wednesday 1 and Thursday 2 October at the Allianz Stadium and this is a final call to secure your place.This is your opportunity to be in the room with the who's who of our industry, it's the most significant gathering of the entire ecosystem of global sport - we're there every year and can testify to that.We will be there, so please come and say hello to us in the Partners Village. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
When it comes to clinic marketing, most talk digital. But the smart ones don't forget their roots. In this episode, Michael and Nick welcome back Rachel Davis, the marketing leader behind AFC Urgent Care's 25 clinics across Tennessee, Georgia, and North Carolina. With over a decade of experience growing urgent care brands from the ground up, Rachel shares what it really takes to build trust, drive patient volume, and make your clinic unforgettable.From a single social media campaign that brought in 92 patients in one day, to school partnerships, giant checks, and strategic giveaways—Rachel shows how blending grassroots marketing with digital execution isn't just effective, it's essential. Plus, we explore how she's using AI to lead with empathy, boost team morale, and uncover performance insights that actually matter.This one is packed with real-world strategies, leadership lessons, and bold ideas urgent care marketers and operators can use right now.
Send us a textIn this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode:How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.A simple test for resonance: build for one specific person first, then scale what works.Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.How to find secondary value in “unsexy” niches (the blinds example): map use-cases, moments, and adjacent needs.Practical research moves: run short surveys to validate hunches and surface content topics your audience actually wants.Community mechanics that endure: give value, enable sharing, and create connections that outlast campaigns.How to turn customers into contributors: highlight member stories, enable meetups, and make introductions that unlock momentum.
In today's episode, we're exploring the implications of self-ordering within coffee and hospitality. From QR codes and mobile apps to kiosks and premium vending, the ordering experience is becoming increasingly digital and putting more control into the hands of consumers than ever before. But what are the business benefits of digital and self-ordering systems? Do customers really spend more when they place the order themselves? And crucially, what does this digital shift mean for the human element of hospitality? We'll speak with Mariam French, Marketing Director, Leon, Liam Crooks, Managing Director EMEA, Lightspeed, and Vince Kelders, Group Category Leader Hot Drinks, Selecta.Credits music: "Bare Minimum" by Daisy Peacock in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
Copper State of Mind: public relations, media, and marketing in Arizona
The typical RFP process for hiring PR and communications firms produces sub-optimal outcomes for all parties. (That's the polite way of saying it's really bad.)We believe it can be done better, but it will take increased transparency and trust between organizations and agencies. In this episode, Abbie and Adrian discuss how the traditional RFP has become a barrier that stifles creativity. They provide insights to reshape the way RFPs are perceived and executed, advocating for a more collaborative and open process that benefits both parties.Abbie shares her firsthand experiences with various proposals, noting the importance of well-structured RFPs that allow for meaningful comparisons. Adrian emphasizes that organizations should be clear about their needs and budget to foster a productive dialogue, ultimately leading to better outcomes for all involved. Read the transcript and notes for this episode on our website. Key Takeaways The RFP process is a common yet often unsatisfactory method for hiring PR firms, as it can limit creativity and effectiveness. Organizations must clearly outline their needs in an RFP, as unclear requests lead to poor responses and miscommunication. Trust is essential in the RFP process; both clients and agencies should be transparent about their expectations and capabilities. Budget parameters should be discussed upfront to ensure agencies can provide realistic and feasible proposals that meet client needs. Pre-RFP conversations can enhance the quality of the proposals received by allowing agencies to ask clarifying questions. Agencies should not be asked to provide free ideas, strategies, or plans during the RFP process; this is unethical and counterproductive. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations...
Bongani Bingwa in conversation with Funeka Peppeta, Marketing Director of the DStv Delicious International Food & Music Festival, about what attendees can expect at the 12th edition of the festival, returning to the Kyalami Grand Prix Circuit for a two-day celebration of music, food, and culture. Highlights include headlining performances by Lauryn Hill, who will be joined on stage by her sons Zion and YG Marley, as well as South African artists such as Zoë Modiga, Mandisi Dyantyis, and gospel group Joyous Celebration. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702See omnystudio.com/listener for privacy information.
Calling all Industrial Marketers! The 2026 Industrial Marketing Summit will take place March 3rd through the 5th in Austin, Texas. Have you purchased your Early Bird tickets yet? This year promises to be bigger, bolder, and even more valuable for marketers in the manufacturing, engineering, and industrial sectors.In this episode, Wendy Covey and Marketing Director of Gorilla76, Peyton Warren, discuss the upcoming 2026 Industrial Marketing Summit. They explore the event's growth, key speakers, and the unique value it offers to marketers in the manufacturing, engineering, and industrial sectors. The conversation highlights the summit's focus on strategic insights, hands-on learning, and community building.Early Bird pricing is available through October 15, saving you up to $600 on your ticket. With three days of workshops, sessions, networking, and fun, the Industrial Marketing Summit is your chance to kick off 2026 with fresh ideas and lasting connections.Event DetailsWebsite: industrialmarketingsummit.comDate: March 3 - 5, 2026Location: Austin, TXBuy TicketsTakeawaysRand Fishkin is announced as the keynote speaker, focusing on SEO and zero-click content.The event will be held in Austin, Texas, at the Renaissance Hotel.The event emphasizes networking and community, with opportunities for attendees to connect and share knowledge.Early bird registration is open until October 15thResourcesConnect with Peyton on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing Summit
whiskeysloughs.comToday we get to introduce you to our Marketing Director, Josh Peck. Josh is known for his social media page Outdoor Limits. This is the story of how it all came together at Whiskey Sloughs.
Melissa Moore chats with Michael Walsh, Marketing Director at Dubarry of Ireland, the luxury brand known for premium footwear and lifestyle apparel. Michael shares how Dubarry evolved from a niche sailing boot maker into a global lifestyle brand while staying true to Irish heritage and craftsmanship.They discuss:Retail innovation, including pop-ups, flagship stores and direct-to-consumer strategies.Customer-driven product design, from sailing boots to country boots.Digital marketing, sustainability and creating unforgettable in-store experiences.Expansion plans and upcoming collections in equestrian, dog accessories and performance footwear.Key Takeaways:Heritage brands can evolve while staying true to craftsmanship.Direct engagement with consumers can overcome challenges like price perception and brand awareness.Retail associates are educators, not just salespeople, enhancing customer loyalty.Listening to customers drives meaningful product innovation.Whether you're a retail professional, brand enthusiast, or simply curious about how heritage brands adapt in 2025, this episode offers a masterclass in evolution, innovation, and customer-centric retailVisit Dubarry of Ireland's website www.dubarry.comCatch up on past episodes on your favourite podcast platform and hit follow for weekly updates! Subscribe on YouTube at The Retail Tea Break, share your favorites and tag me, Melissa Moore and The Retail Tea Break on social media. If you'd like to get involved in the next season of the podcast, as a guest or a sponsor please email melissa@theretailadvisor.ieHuge thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:RevLifter website: https://www.revlifter.com/RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/RevLifter on YouTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A
In this episode, Caleb Sullivan, Marketing Director of The Pro Day Division of John Deere talks about the current diverse array of exciting career opportunities available at the company. He also provides a description of the various pieces of John Deere Equipment on display at The Farm Science Review.
How can nonprofits tell powerful, compelling stories without compromising the dignity of the people they serve?In this episode of Nonprofit Nation, I welcome Carly Euler, Marketing Director at MemoryFox and creator of the Ethical Storytelling Report. With a rich background in fundraising, marketing, and communications across organizations like the Breast Cancer Coalition of Rochester and the BOMA Project, Carly has seen firsthand how storytelling can both uplift and unintentionally harm.We dive into Carly's recent article, “I Wish Someone Would Have Told Me: Stories Can Be Ethical & Still Raise Funds,” and unpack the fundraising industry's overreliance on trauma-driven narratives. Carly shares a powerful personal moment that reshaped how she approaches storytelling, and offers tangible strategies for nonprofit professionals who want to center consent, agency, and dignity while still driving results.
Ben Noble the Marketing Director at Sapien, a decentralized platform powering AI with real-world human data joins Enterprise Radio. Listen to host Eric Dye… Read more The post Data Without Borders: Rethinking AI Infrastructure for Business appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.
Send us a MessageIn this Culture Byte episode of Culture Change RX, Sue Tetzlaff engages in conversation with Halle Pardun (full time hospital Marketing Director and part time Capstone Coach) about the importance of community mindedness in community hospitals. They discuss the role of an employee-driven community team, employee volunteerism, intentional marketing strategies, and their Quest for Excellence initiative aimed at improving and growing healthcare services. Halle shares insights on how to effectively engage employees and the community, the significance of word-of-mouth campaigns, and plans for furthering their community outreach.Engaging employees leads to fresh ideas for strengthening community relations.Intentional marketing strategies are crucial for effective outreach.Word of mouth is a powerful tool for community awareness of existing and new services.Collaboration across departments enhances community efforts.New employee orientation is key to introducing community initiatives and opportunities for employees to contribute.Community teams can significantly impact hospital reputation.Healthcare marketing is about connecting with the community. Capstone helps rural hospitals be the provider- and employer-of-choice to keep care local and margins strong. Learn more via a complimentary consultation call. Schedule at: CapstoneLeadership.net/Contact-UsHi! I'm Sue Tetzlaff. I'm a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.For decades, I've worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I've learned is this: culture is not a soft thing. It's the hardest thing, and it determines everything.When you're ready to take your culture to the next level, here are three ways I can help you:1. Listen to the Culture Change RX PodcastEvery week, I share conversations with leaders who are transforming healthcare workplaces and strategies for keeping teams engaged, patients loyal, and margins healthy. 2. Subscribe to our Email NewsletterGet practical tips, frameworks, and leadership tools delivered right to your inbox—plus exclusive content you won't find on the podcast.
The wine podcast is going full Ontario Apple Cider! My guest is Lynn Sullivan. Formerly the GM of Rosehall Run Vineyards (@rosehall_run), now the Marketing Director for Drink Ontario Apples (@drinkontarioapples). They are ALL about the growth of the Ontario Craft Cider. We chat about her transition from grapes to apples, just how many different styles of Cider are out there and the upcoming Ontario Cider Week. NOTE: Ontario Cider Week is upon us! DATES: Sept 19–26
Sara Bower, Marketing Director at Miller, with an update on coming attractions and ticket availability.See omnystudio.com/listener for privacy information.
Want to stay ahead in the Credit Union industry? Curious about how Frank Diekmannn has shaped Credit Union Media? Join Mark Ritter on Credit Union Conversations and Frank Diekmannn, the visionary behind CU Daily, to unpack the evolution of Credit Union Media. From Trade Publications to navigating Press Releases, this episode uncovers the grit behind Credit Union Success. Expect a candid discussion on Conferences, Press Releases, and the power of the Opinion Section in driving the Credit Union industry forward.IN THIS EPISODE:.(00:00) Intro: Meet Frank Diekmannn(02:24) Frank's career journey from sports reporting to launching trade publications(03:27) Frank discusses the different credit union news media he has founded(05:30) From laborious phone sourcing to now journalism and press releases in the credit union's online media(09:21) Journalists need thick skin and curiosity to be successful(10:48) The evolution of the business model from print to digital, which is now ad-driven(14:54) Effective press releases must provide reader value for credit union success(18:07) Frank talks about his book, “501 Name Tags: How Everything You Need to Know About Business can be Learned at a Conference and Forgotten in the Trade Show.”(23:25) Discussion of what makes a valuable trade conference(27:45) Promotes CU Daily as the top news source with daily items, Opinion Section, and video for credit union successKEY TAKEAWAYS:Journalism in credit union media has evolved from labor-intensive reporting during the era of Credit Union Week to the digital CU Daily, requiring Frank Diekmannn to adapt to industry consolidation and modernize press releases for the success of credit unions.Effective press releases must answer "why should readers care?" to engage audiences, as Mark Ritter and Frank Diekmannn emphasize providing value over corporate puffery in conferences and trade publications.Frank Diekmannn highlights how credit union conferences have shifted from content for credit union success to vacation-like events.RESOURCE LINKS:Mark Ritter - WebsiteMark Ritter - LinkedInFrank Diekmann - LinkedIn501 Name Tags: How Everything You Need to Know About Business Can Be Learned at a Conference & Forgotten in the Trade Show eBook - AmazonCU Daily - WebsiteBIOGRAPHY:Frank is a longtime credit union journalist and has founded various publications throughout the years. In 2025, he formed The CU Daily, which amassed a strong following in its first year.KEYWORDS: Credit Unions, Frank Diekmann, CU Daily, Credit Union Media, Business Lending, Conferences, Journalism, News Junkie, Trade Publications, Press Releases, Marketing Director, Industry Consolidation, Sponsor Companies, Opinion Section, Credit Union Success
Step into the Renaissance Faire and you’ll be greeted with a scene out of time — dueling knights, vendors hawking their wares and royal proclamations. Today, we'll take you to a faire and bring you voices from a realm filled with magic and whimsy. We'll also hear from the organizers of the Midsummer Fantasy Renaissance Faire and the Connecticut Renaissance Faire. We learn what goes into organizing these festivals, what it is like to perform there, and what keeps people coming back year after year. GUESTS: Isaac Moss: Summer intern at Connecticut Public and recent graduate of Wesleyan University Coco Cooley: Summer intern at Connecticut Public and student at Wesleyan University Eric Tetreault: Co-Founder and Marketing Director at the Connecticut Renaissance Faire Daniel Greenwolf: Co-Owner of the Connecticut Midsummer Fantasy Renaissance Fair This episode originally aired on July 29, 2025. Where We Live is available as a podcast on Apple Podcasts, Spotify, Amazon Music, TuneIn, Listen Notes, or wherever you get your podcasts. Subscribe and never miss an episode.Support the show: http://wnpr.org/donateSee omnystudio.com/listener for privacy information.
On this episode of the Building Freedom podcast, Randy is joined by Rahul Pereira, Marketing Director at 4 Level Coach, to unpack why so many business owners end up overspending and frustrated with marketing. With 15+ years of experience and a data-driven mindset, Rahul explains the top 10 reasons marketing fails, from unclear goals and vanity metrics to expecting instant results or mistaking marketing for sales.They also explore why your website should be the heart of your marketing engine, how to avoid spreading efforts too thin, and why testing and data always outperform gut instincts. If you're a builder, remodeler, or entrepreneur working with a small team and tight budget, this episode will help you rethink your approach and build a marketing system that actually works.If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!https://www.4levelcoach.com/https://www.instagram.com/4levelcoach/https://www.facebook.com/4LevelCoach/https://www.linkedin.com/company/4-level-coach
The MANCOSA Jacaranda FM Business Breakfast welcomes Jessica Motaung, commercial and marketing director of Kaizer Chiefs. Speaking to Breakfast with Martin Bester, Motaung shared how the club has leveraged its brand, expanding it far beyond the football field. Jessica Motaung, the dynamic commercial and marketing director of Kaizer Chiefs, is set to captivate attendees at the upcoming MANCOSA Jacaranda FM Business Breakfast. Delving into Kaizer Chiefs' strategic expansion and engagement plans, Jessica will share insights into how the club is positioning itself as a leading African football brand, while also giving advice to other business owners on how they can better leverage their brands. In her interview on Breakfast with Martin Bester, Jessica highlighted: "It's about more than the game. We touch all aspects of life to create a holistic brand experience," underscoring the club's commitment to extending its reach beyond the boundaries of football.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Kevin Yax, Sales & Marketing Director at Brookdale Garden Grove, an assisted living and memory care community in Orange County, California. Kevin is relatively new to senior living, but he has achieved remarkable success in a short amount of time. In just a little over a year in his position he netted 47 units to reach 100% occupancy. That is an average of right around a net of four a month! What is he doing to get these outcomes? Watch and find out! This episode of The Grow Your Occupancy Podcast is sponsored by Yardi.
Rita De Vries, Sales and Marketing Director at Real IT Solutions, joins Pathmonk Presents to share how their Michigan-based managed IT services support businesses in healthcare, manufacturing, and education. Specializing in HIPAA and government contract compliance, they act as an outsourced IT team. Rita discusses leveraging organic LinkedIn growth, referrals, and a revamped website to capture leads. With a focus on human-centric service and Midwest charm, Real IT Solutions ensures secure, compliant IT environments to drive business success.
Copper State of Mind: public relations, media, and marketing in Arizona
Abbie and Adrian take a break from the very serious topics we've discussed on recent episodes to share our hot and Coldplay takes on a few of the stories that have been dominating the news lately. From the kiss cam to Cracker Barrel—with rambling detours and digressions on Marilyn Monroe and Taylor Swift—there's something in this episode to interest or annoy almost anyone. (We also say a few smart things about brands and community engagement, the societal impact of celebrity culture, and the balance between pop culture and private life. It's not all fun and games, you know!)Read the transcript and notes for this episode on our website. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world's local public relations agency.”
Video marketing is one of the most powerful yet underused tools in the equipment rental industry. Dave Timpone, Marketing Director at Luby Equipment, shares how rental companies can capture authentic content with just a phone, repurpose it across LinkedIn, TikTok, YouTube, and Facebook, and use AI to save hours in content creation. Learn practical strategies to boost engagement, generate leads, and turn everyday operations into high-impact marketing.
Discover the revolutionary approach that's transforming the towing industry as Megan Bruns, Marketing Director at Cardinal Legacy Towing Group, shares how putting people first has created an empire of 200+ vehicles and happy, committed employees.The cornerstone of their success? Treating tow operators as the first responders they truly are. While many towing companies struggle with employee retention and satisfaction, Cardinal Legacy has implemented concrete, effective strategies that benefit everyone. By virtually eliminating on-call shifts, they've removed one of the industry's most challenging aspects, allowing drivers to maintain healthy work-life balance and plan family activities without interruption.Every driver receives their own dedicated truck—a simple policy with profound effects on pride, maintenance, and operational efficiency. Clear career paths provide structured advancement from light duty to specialized recovery roles through comprehensive training programs. When consolidating with other towing operations, they maintain original company identities while enhancing employee benefits, preserving both business value and human connections."Teamwork makes the dream work" isn't just a catchphrase here; it's evident in their comprehensive benefits package, recognition programs, and community involvement. As Megan explains, drivers who might resist routine midnight calls will "throw their cape on" for significant incidents—enthusiasm that speaks volumes about their pride and ownership in their work.The partnership between Cardinal Legacy and the American Towing Recovery Institute represents a shared vision for the industry's future: professional, people-centered, and progressive. For towing company owners seeking improved retention, operational excellence, and sustainable growth, this episode provides a masterclass in building an organization where both employees and customers thrive.Ready to transform your towing operation? Listen now and discover how putting people first creates success for everyone involved.
This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon. James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.
You'll always be more productive if you're happy where you work. Jayne Andrews, Marketing Director at Fentimans Ltd, believes in creating high performing and happy teams; in other words, "teams that are productive for the right reasons," where people can be themselves and put their best foot forward. While this is Jayne's shiny new object, she also shares her belief in how data and creativity come together to make marketing magic. And she tells us about how she "killed her career" during Covid! Tune in to get top data driven marketing tips and valuable life lessons in one episode.
Get the inside scoop on HubSpot's game-changing INBOUND 2025 releases! Denamico team members, Alise Kostick, RevOps Strategist, and Sophie Schaffran, Marketing Director, break down key updates through the lens of organizational roles.They focus on how HubSpot is unifying data and transforming how teams work together. This episode is for RevOps leaders, marketers, sales professionals, and service teams who want to understand how these updates will impact their daily workflows and strategic initiatives.What You'll Learn:Operations Hub to Data Hub transformation and what it means for RevOps professionals managing complex data workflowsMarketing Studio, the new visual campaign planning tool that combines whiteboarding, project management, and performance trackingSmart CRM updates including Kanban boards, timeline views, and a map view for territory planningAI-powered CPQ in Commerce Hub and who it's for today Breeze AI evolution including Breeze Studio, Assistants and new AgentsSelf-generating CRM data that pulls unstructured data from sources like email signatures, auto-responses, and call transcriptsReleases Mentioned:HubSpot INBOUND 2025 Fall Spotlight Denamico newsletter: 3 big shifts from INBOUND Data Hub: Data Studio, Data QualityCommerce Hub CPQ (in public beta)Smart CRM: Self-Generating CRM Data, Smart Insights, Flexible CRM ViewsBreeze Studio: Customer Agent, Prospecting Agent, Data Agent, Breeze Assistant Marketing Hub: Marketing Studio, AI-Powered Email, Segments and PersonalizationIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!
Kelly Hieronymus - Creative & Marketing Director at West Sixth Brewing talking up "Parktoberfest" an event that celebrates the green spaces of Lexington and beer culture taking place Saturday September 6th, 3p-9p at The Henry Clay Estate. See omnystudio.com/listener for privacy information.
What does it really take to repair cars the right way, protect your shop from liability, and actually get paid for the work you do?In this power-packed episode of Body Bangin', I sat down with Alex Stapleton (North American Sales & Marketing Director at Spanesi) to dig into the real ROI of pre-measuring—and why it's the missing link in too many shops' processes.We pulled back the curtain on the truths (and myths) around pre-measuring, blueprinting, and how measurement can transform both shop profitability and customer trust.What you'll learn in this episode:⚡ Why skipping pre-measurement is costing shops more than they realize ⚡ How to turn measuring into a billable, documented operation (and add hours to every RO) ⚡ The fastest way to make pre-measurement part of your SOPs without slowing production ⚡ How to use measuring as a marketing tool to show customers you repair cars the right way ⚡ Why training, consistency, and leadership—not just buying equipment—separate successful shops from the restIf you've ever wondered whether pre-measurement is “worth the time,” or how to make it a profit driver instead of a headache, this conversation is your playbook.
On this week's pod:Overview of known transfer window business conducted. Game segment: OuchShout outs:Chloe's degree!Leo's in Grade 11!RWT victory over MotherwellLondon Marathon for the Royal British Legion: https://2026tcslondonmarathon.enthuse.com/pf/amanda-and-jason?fbclid=PAZXh0bgNhZW0CMTEAAafl8sHXDL5ULa79zTXOF2Mjqp8KZFX5SjbJLcht_KEbVjQpZIconU2qUWxczw_aem_8WwZqzTujho6BkAOlr5VgAMelbourne City Loyal RSC cultural event: https://www.facebook.com/groups/110256592359769/?multi_permalinks=9074145052637500&ref=share NARSA Business:RTV sound issues still being investigated Convention survey to come out this week Meetings being scheduled with Alan and Gary F with club presidents and secretaries Interviews for Sponsorship & Marketing Director underway Anyone wanting tickets for Rangers games a reminder for as much notice as possible Let's welcome 2 new Clubs: Grey Bruce Loyal RSC / Victoria RSCGreg Marshall to meet executive team in October Communications:Sky Sports monthly VAR showhttps://narsa.ca/
Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads! Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framework for upselling, and set communication boundaries for stronger, more profitable client relationships. Connect with Tressy on LinkedIn: / tressy-dsouza-81964784 Connect with Bryan on LinkedIn: / brcaranto Chapters:0:00 Intro0:23 Mastering Client Management: Handle Tough Problems, Upsell Smart & Win Over Difficult Clients2:17 Showing Leadership in Client Projects3:57 Upselling Additional Services (Without Being "Salesy")6:12 Handling Difficult Clients Who Disrespect Communication Boundaries
Send Bidemi a Text Message!In this episode, host Bidemi Ologunde spoke with Melinda Nevala, a digital privacy advocate and the Marketing Director at Medcurity. The conversation touched on America's patchwork of state privacy laws, spotlighting loopholes big tech quietly lobbied for, AI's still-unplugged data vacuum, and the dark-pattern consent pop-ups driving us all to button-click fatigue—plus practical tips to fight back.Support the show
Today's show features: Tiago Castro, Vice President of Infiniti Americas Dustin Schuler, Marketing Director at Bud Clary Auto Group This episode is brought to you by: Haig Partners – Public retailers cite it. National media trusts it. Dealers rely on it. The Haig Report® sets the standard for dealership M&A data and trends in auto retail. Read it at https://haigpartners.com/Haig-Report/. — Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com
Send us a textWe're so excited to welcome Dr. Edward J. Zuckerberg, D.D.S.,F.A.G.D. back to the show!
In today's episode I chat with Clare Saum, Marketing Director at Discovery Park of America about an exciting upcoming event: Pediatric Day. This day connects families with a wealth of local resources and services to support children's health, learning and well-being.• When: Saturday, Sept. 13, 2025, from 10 a.m. to 2 p.m.• Where: Discovery Park of America (Union City, Tennessee)• What's happening: Vendors and organizations will be located throughout the park with information and fun, hands-on activities for families. Children can pick up a passport, collect a sticker from each organization and receive a fun activity prize when completed.• Admission highlight: Thanks to our sponsor, Pediatric Place of Union City, and Dr John Bates admission for children ages 17 and under is covered that day.Key messages• Follow Discovery Park of America on Facebook and Instagram for updates @discoveryparkuc
Copper State of Mind: public relations, media, and marketing in Arizona
Sandra Fink is a physical education teacher in Glendale, California, where she has taught for 36 years. For the past 10 years she has been the coordinator of a leadership program called WEB (Where Everyone Belongs) at Wilson Middle School.The WEB leadership program is designed to help sixth graders transition to middle school with support from eighth graders. Sandra explains that leadership isn't just about authority; it's also about kindness, mentoring, and creating an environment where everyone can develop their potential to lead.Read the transcript and notes for this episode on our website. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors." CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.If you like this podcast, you might also enjoy PRGN Presents, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”
Melissa Nelson, Marketing Director for Skydive Chicago, tells John about what Skydive Chicago is, why Ottawa is a perfect area to experience skydiving, and the skydiving records they are going to try to break this week. Also joining John is skydiver Lane Paquin and other athletes that are participating in the attempts to break the […]
Melissa Nelson, Marketing Director for Skydive Chicago, tells John about what Skydive Chicago is, why Ottawa is a perfect area to experience skydiving, and the skydiving records they are going to try to break this week. Also joining John is skydiver Lane Paquin and other athletes that are participating in the attempts to break the […]
Melissa Nelson, Marketing Director for Skydive Chicago, tells John about what Skydive Chicago is, why Ottawa is a perfect area to experience skydiving, and the skydiving records they are going to try to break this week. Also joining John is skydiver Lane Paquin and other athletes that are participating in the attempts to break the […]
Today, I am joined by Naijha Wright-Brown. Naijha is a 2021 Baltimore Business Journal Enterprising Women of Excellence Honoree. A native New Yorker, raised in the South Bronx, Naijha is a people person and loves to make connections. She was introduced to gardening, farming, environmentalism, sustainability, and the basics of eating healthy while spending summers in Massachusetts as a teenager. Naijha has an MBA in Business from the University of Phoenix and is a successful serial entrepreneur. The thought of owning a restaurant never crossed her mind until she relocated to Baltimore in 2005 and met her fellow Verizon Wireless co-worker, now husband, Gregory Brown.Naijha is a partner and the Marketing Director for The Land of Kush, VeganSoul Bistro, and co-creator of Vegan Soulfest and Maryland Vegan Restaurant Week. She is the Executive Director of the Black Veg Society, a non-profit organization whose mission is mission is to educate predominantly Black, Indigenous and People of Color (BIPOC) communities, on the benefits of holistic living, the plant-based diet, and veganism. Naijha, also, has a digital talk show, Naijha Speaks, that helps people on a mission to find their vegan soul!To connect with Naijha: https://www.mdveganeats.com/ for Maryland Restaurant monthhttps://landofkush.com/https://www.vegansoulfest.com/https://blackvegsociety.org/Instagram: https://www.instagram.com/thelandofkush/https://www.instagram.com/blackvegsociety/https://www.instagram.com/vegansoulfest/To connect with me:Follow me on Facebook and Instagram @didyoubringthehummusFor more info on my Public Speaking 101 program: https://www.didyoubringthehummus.com/publicspeakingforactivistsContact me here or send me an email at info@didyoubringthehummus.comSign up for meditation sessions hereSign up for The Vegan Voyage, to sponsor the podcast, book meditations packages, or sign up for my Public Speaking program hereJoin my Podcast Fan Facebook Group: https://www.facebook.com/groups/didyoubringthehummus/To be a guest on the podcast: https://www.didyoubringthehummus.com/beaguest©2025 Kimberly Winters - Did You Bring the Hummus LLCTheme Song ©2020 JP Winters @musicbyjpw
Vicki Marking is the Sales & Marketing Director for LayerEight and its parent company, Champlain Technology Group.
We're joined by Stephanie Larriviere with Maddie's Footprints to talk about their upcoming fundraiser, Fighting Spirits, happening July 25 at Le Pavillon. We will talk about how the organization supports families through infant loss and what to expect at this powerful event.Learn more or donate at https://maddiesfs25.givesmart.com.⸻
In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah. She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy. Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each level. Here's what you'll learn: Why “more tactics” isn't the answer if your marketing isn't working The 3 stages of marketing every practice owner goes through — and how to know where you are The mindset shift that separates clinicians stuck under $10K/month from those scaling past $200K Why “Sell by Chat” and traffic ads are non-negotiables in today's landscape How to stop optimizing for what doesn't exist and start building a brand that lasts This talk is packed with practical insights and real stories from the field. If you've ever said, “I don't know what I should be doing in my marketing,” this episode is your reset button. Ready to finally grow and scale your practice?
Send Bidemi a Text Message!In this episode of The Medcurity Podcast, host Melinda Nevala, a digital privacy advocate and the Marketing Director at Medcurity, spoke with Bidemi Ologunde about wide-ranging security topics including: the dichotomy between privacy and security especially with the use of mobile apps and smart devices; cyberattacks and ransomware targeting organizations in several industries via seemingly innocuous entry points such as internet-connected fish tanks; the new HIPAA rules recently proposed in the US; the new AI rules introduced in Europe; why systems of systems are most vulnerable to cyberattacks; the different cyber attack surfaces many organizations don't realize they have; how the tech landscape has changed in recent years due to AI and its unintended consequences; and lots more.Support the show
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