Long Tail Success

We all know we should have an email list. But most of us wait too long to get started. And even when we do start, we often don’t know how to nurture and grow this powerful asset to our business. In this episode Jennie Wright helps us understand why we need to “own” our list […]

Many of us dream of getting a specific guest on our show. But not all guests are easy to book. Many of them are big names or have gatekeepers preventing us from landing the interview. Brett Allan has become an expert in this area. For a number of episodes now Brett has found a celebrity […]

Comparing ourselves to others is very real. We’re constantly shown all the “wins” of our peers as they share on social media. It can lead to a whole range of negative emotions. And it can make us feel like we aren’t good enough. What we don’t always see is they’re struggling too. We don’t have […]

If you’re anything like me you can now add “writer” to your personal resume. Whether it’s a show notes like this, a blog post, or just sharing again on social media… we’re all writing more than ever before. But are we any good at it? You might not think much about how the quality of […]

Social media marketing. We love it. We hate it. But it’s where the people are so regardless of how we feel about it, our time is largely spent on various social platforms. But how often are we using LinkedIn as creators to grow our reach? On this episode Karen Yankovich shares why she uses LinkedIn […]

As content creators it’s extremely common for us to wear many hats. From interview recording to social media promotion we tend to do it all. Maybe that’s partly because Social media is probably the number one way content creators try to get more people to know, like, and trust them. But more often than not […]

If you’re anything like me, you start all sorts of projects. And I’ll admit that for those ideas that actually see the light of day, I’m not the best at protecting myself legally. I’ve been lucky so far but what if something I create actually gets big? Would I be protected from the people seeking […]

The biggest thing we’re afraid of as human beings is speaking in front of others. It may seem irrational but it’s far more common than you might think. For many of us, the feelings are so strong, we’ll do anything to avoid it at all costs. But that’s not always in our best interest. The […]

As content creators it’s extremely common for us to wear many hats. From interview recording to social media promotion we tend to do it all. Maybe that’s partly because we like having control over the end results, but it comes at a cost. For one thing, there’s only so much time in a day. And […]

Live streaming is all the rage on social media these days. But is it right for you? In this episode I chat with Live stream guru Ross Brand about the pros and cons of this powerful medium. We unpack how it can help grow your audience as well as some concrete ways to integrate it […]