Podcast appearances and mentions of alyson lex

Are you struggling with your email marketing strategy? The month of May is Small Business Month! We will be covering some small tips that will ... Read More The post Small Business Month: Small Tips on How to Write Converting Sales Copies While Avoiding the BIG Pushy Tactics with Alyson Lex appeared first on Virtual A Team | Delegate Smarter.

Email marketing is a cost-effective way for businesses to directly connect with customers, increase brand awareness, drive website traffic, and boost sales. It also provides valuable insights into customer behavior and preferences. But how can we make sure they're interested enough to open our emails? Alyson Lex is here to share her strategies for creating emails that get attention. 

In this episode of ‘The Art of Selling Online Courses', Alyson and I are talking about creating more courses and using bonuses to promote them. The best place to start with creating courses is your audience. Don't decide what topic they want to learn about, ask them. And make sure to use open ended questions!And once you have your topic, creating the course is simpler than you think. Remember that old webinar, your first event or even some of the old youtube videos? Alyson advises: use them!And she will also share with us her 3 step formula for creating modules: Teach, Assign and Provide Resources. But, you don't want to put it all in just the course. Leaving something out and creating bonuses can be very helpful in marketing your course. Everybody loves bonuses. And in this episode we will also cover how to figure out what should be a bonus. If you want to learn more from Alyson go to https://alysonlex.com/To get Alyson's essential email sequences go to https://www.alysonlex.com/essential Find out how much revenue your funnel could make you  https://datadrivenmarketing.co/profit-increase-report/Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreatorsTHxdce1K5PSAUa5HAxZi

When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run. So how can you ensure that your message is matched with your audience's expectations? One way is to study your audience and learn what they want. You can also use marketing research to find out what people are looking for online. Once you have a good idea of what your audience wants, you can craft your marketing messages to meet those desires. That's just one aspect of the principle known as "message market match." And the starting point for our conversation with Alyson Lex in today's episode. Alyson Lex has been writing high-converting direct response sales copy since 2007. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors and speakers, to her podcast helping you market your business AND put good into the world - she lives and breathes effective marketing that works withOUT selling your soul. Learn more about Alyson at alysonlex.com Google Alyson here

You spend all of your resources trying to drive people to your website. But what do they do when they get there? Well if you goal is to generate leads and build your email list that's where a great landing page comes in.    Co-hosts of the System to Thrive Podcast, Jennie Wright and Alyson Lex say  your page has to grab their attention right away and that's a combination of how the page looks and the copy that's on the page. We buy with emotion and justify with logic, so the page needs to feed both parts of the customer.  About Jennie and Alyson Jennie Wright has produced over 500 list builds - summits, challenges, giveaways and webinars. She's the List Build and Lead Generation Strategist you want on your side when you're committed to organic growth of your list, community and profits.   Alyson Lex has written millions of words of high-converting copy since 2007 - and those millions of words have translated to millions of dollars in revenue for her clients. She's the High Conversion Sales Copy Expert you want on your team when you need marketing that works.   Learn more about what they do.     

As an entrepreneur your ability to write copy will make a substantial difference in your business. Think about it, your sales page, landing page, emails, posts, etc. Everything is copy. The worst part is if you don't master this or hire, you make think your idea/product sucks. When in reality, maybe your product is amazing, you just aren't INFLUENCING people through words... hmm.. Little thought with your coffee there We all know focus is key in your life and business. Focus to be present with your spouse or kids after you've crushed the day, focus to not get distracted so easily, focus to not let temptations and laziness knock you off your consistency run... But what if I told you I can teach you how to get to your most optimal state a human being can be in, called FLOW state, with just 6 mins a day? Flow state will help with positive emotions, long focus timing, more energy, and more. I've seen sales reps and entrepreneurs skyrocket in their industry when applying it and it's absolutely free here - SuperCharged Brain If you'd like to join my new Facebook group called Mindset Hacks, where you can ask me questions, join me on live trainings, and have an ever closer relationship with me... Join Here - Mindset Hacks Haven't left a rating yet for the podcast? All you have to do is go to https://podcasts.apple.com/us/podcast/the-go-with-the-flow-podcast/id1440624529 Find Me On Instagram Find ME On TikTok What's included in this episode How to write copy even if you suck How to write copy when you feel STUCK What's the single most important aspect of copy 5 Steps to writing killer copy See ya guys on the episode!

1252 - How To Find A Good Copywriter with Alyson Lex

Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson's key philosophy & approach to marketing & sales 08:01 What's holding business owners back from generating real results in their business? 22:00 ​Do you need a super huge, complicated funnel in order to be successful? 28:00 ​The difference between a launch and a sales funnel 34:00 Why some business owners struggle to generate leads from their email list ​37:00 How to nurture your list the RIGHT way to lead them to a sale 43:00 Lessons from publishing over 150 podcast episodes 44:40 What Jennie & Alyson do for mental health About Jennie Wright and Alyson Lex: Jennie & Alyson are two industry experts and best friends who have joined forces to be the change they want to see in the marketing world. Resources: System To Thrive podcast Jennie Wright on LinkedIn Alyson Lex on Linkedin Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Alyson Lex is obsessed with copywriting, and in particular, she specialises in writing copy that sells. This is a common concern among small business owners and entrepreneurs as they worry that they're not good writers and it can reflect their brand badly. Alyson gives some great tips on what to do to create fantastic sales copy and how you can still write well even if you're not a “writer”. Website System to Thrive

If you really want your calls to action to be effective you must understand the 5 currencies to conversion. In this episode of Cash In On Camera, Sales Copy Expert Alyson Lex shares how to craft a powerful CTA that gets results and that is appropriate to the different stages of the customer journey. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/oyHczoTJwzA --- Send in a voice message: https://anchor.fm/sherylplouffe/message

Most people I talk to make writing copy harder than it needs to be. It CAN be easy and fun!And…creating great copy can help you SELL more of your products and opportunities. Recently I talked with Alyson Lex, who has been writing sales copy for more than 13 years. She teaches how to write high converting copy that grabs your prospects attention.So listen in and help us demystify copy writing!  And If you want An EASY, FAST & FUN Way to Generate an Endless Stream Of Content Ideas Every Single Day. Grab Your FREE Copy Here.Get Alyson's free guides here:The 30-Second Headline Generator The FOUR Email Sequences That Will Engage & Convert Your New Leads

How can you take expertise, wrap it up in some visibility, credibility and authority.. and then.. monetise it and scale that bad boy? Well, it can be complicated, but there's a system. This week on the podcast I'm speaking with Alyson and Jenny from the podcast, System to Thrive, all about how experts can move from 'Best Kept Secret' to a super profitable personal brand business. ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. http://www.amplifyme.agency/roadmap (www.amplifyme.agency/roadmap) ---- https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1 (Subscribe to my Youtube!! ) Follow on Instagram and Twitter http://instagram.com/bobgentle (@bobgentle) Join the Amplify Insiders Facebook Community : http://www.amplifyme.agency/insiders (www.amplifyme.agency/insiders) Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Learn more at SystemToThrive.comAlyson Lex 0:00To the Okay, so that way you can hit record. I have been avoiding hosting a summit since I did my first summit My only summit in 2013. So I don't know, brighter for a reason you do the math on that. It's a lot of years between my first summit and my second summit, which is coming up in just a couple of months. Now, why did I wait so long? Between summits, there's a lot of reasons. One, I couldn't see the roadmap to how it would actually make me money. To, it felt like a lot of work for pay off, I couldn't visualize. Three, my first summit bombed so badly, that I was not at all eager to try it again. And for wasn't sure where I was gonna find the time to do it in my business, I was so super busy, if you will, with serving all of my clients, getting new leads, having sales calls, doing all of the stuff that's required to grow a businessthat I couldn't see how I would be able to do it. All right, how can I do it all, when I'm by myself working for myself, trying to build this business. It's such a huge undertaking, and I just don't know that it's gonna pay off for the amount of work that I'm going to put into it. If that at all. Sounds familiar to you, this is the episode that you want to listen to. And the reason is, Jenny has been hounding me to do a summit for about six years. And I know how long she's been hounding me to do a summit because that's how long we've been friends. Really, it started almost immediately. It took six years, but I'm finally coming around to it, guys. And I want to tell you why. And we want to kind of talk you through what the plan is for me to actually get this done. With still being really busy in my business, and now doing the mom thing. And, you know, The Good Wife thing and the lockdown thing that we're still dealing with and all of that stuff. But I'm now looking forward to it because I see the roadmap to success. So I'm rambling and Jenny's being very, awfully quiet. And this is my way of trying to bring her into the conversation because she has run how many of these now for your clients about 280. So she's done a couple just knows how much time they take. And I think she's probably designed some processes to help it take a little bit less time. Right?Jennie Wright 3:04Yeah. So let's talk about it. There's, you know, there's, your story is no different than the a lot of the clients that I deal with. And it is no different in terms of how they feel the past experiences the poopy summit they had in the beginning, things like that, there is no difference in that story whatsoever. The only difference is your lens on it. Right? And your approach to it. And also all of the, and I'm not going to sugarcoat this, all of the excuses that we put in our way to make sure we don't do the things that we need to do. I am no different than anybody else. I make a boatload of excuses to do things the way I want versus the way they need to be done. First person to admit, right.Alyson Lex 3:51And I think that that's really important. Not only do we make excuses to not do things at all, but I really like what you just said we make excuses to do things the way we want to do them, not the way they should be done. Correct. Correct. Well, I don't want to go live to promote, or I don't want to Xyz to do this. I don't want and so what happens is then we decide how we do want to do it, which is very rarely in a way that's going to actually get traction. Correct. And then we get upset when it doesn't work.Jennie Wright 4:26100% that so I've actually literally worked with people who are saying, Yeah, I'll do it somewhat with you. But I don't want to do this. I don't want to do this. And it's this laundry list of things they don't want to do, for whatever reason. It's their own preconceived notions on it. And then, you know, this is before I was really in my project management sort of space. I would let them I would let them run the ship. Alright, I would let them steer the boat. And then when the summit didn't go the way they wanted the only person they looked at, it wasn't themselves. It was me. This didn't work. It's your fault. So I don't want to go down that road too too much. But what I want to pull from this conversation on that is, there's a, there's a way it works. And there's an acceptance piece, just like anything else, you want to lose weight, you have to accept the fact that things are going to change, you want to have a better relationship with your partner, you have to accept the fact that you've made some boo boos, and how are you going to fix them? Right, and you have to see the roadmap, like you were saying earlier, on how to get there. So any coach worth their metal, worth their salt, whatever word you want to use, we'll show you the roadmap. There are lots of programs out there that'll teach you summits, and a lot of them will keep you behind that gaming term of fog of war, to tell you to stay on the step that you're in and not know, the whole roadmap, and you and I are very similar, where we need to have, like, we need to know all the picture, everything that's going on. So let's, let's move into that space, and talk about what that's going to be like. The biggest hurdle for you was time, how to fit it into your business, how did it fit in into your life? How did it fit, you know, and I'll tell you that the secret is, it's my favorite phrase, there's a suck it up opportunity in there. Because if you want to achieve the goal, build your list, increase your income and actually get clients with more ease than maybe the way that people have been doing it, where they're working so hard to get those leads, you have to accept a bit of uncomfortability. And that's what a summit is going to do. Now, let's talk about the benefit real quick. If you do a summit, and you fit it into your life, and by the end of this episode, we're going to show you how then you're going to uplevel all of those skills, your video skills, your audio skills, your Facebook Live skills, your copywriting skills, your tech skills, just by even if you're not a tech person, and you're not doing the tech, you'll improve just by the fact that somebody is doing it for you. And you're going to see what works, right? So you're going to learn all these things, you're going to uplevel, your sales skills, your joint venture skills, your interview skills, all these different things. So at the end of the summit, you're going to be a better entrepreneur. That's one of the biggest selling features.Alyson Lex 7:07It's not just that though, right? Like, I really feel like, and this is why it's important for me to do one this year. It kind of forces you on the stage, if you will. So it's really easy to hide, oh, I've built my business on nothing but referrals and word of mouth. And I've said that for 13 years, which by the way, that's awesome. The fact that I get referrals is a great thing. And I'm not downplaying those. But what that was was an excuse to keep hiding. And to not put myself out there. And so a list build like this kind of pushes you out into the limelight a little bit, it forces you to be a little bit more visible. And because of that your business can take on a different trajectory. Correct?Jennie Wright 8:00Absolutely. So let's let's talk about the time factor, because I think that's a really big thing that plays into people's lives. I want you to share how you overcame the time issue.Alyson Lex 8:18So I'm going to be very transparent and say that I have not fully done that yet.Jennie Wright 8:27And what's the acceptance process that you'reAlyson Lex 8:28well, there is the acceptance process. And so what has happened is I'm very overwhelmed by even the concept. And as of the time of this recording, I still have about four to five months to plan. And I know that 90 days is a good barometer for planning. And I told Jennie I said, I need more time. I need to stretch out my planning period longer. Because even like 90 days already,Jennie Wright 8:55I don't like 90 days, 90 days is too fast. There's a lot of people who are like do your summit 90 days, I don't like it. It is way too pressured. I prefer 120 days, right. So three months to four months. I like a four month planning period. If I can get five months, I'll take five months.Alyson Lex 9:13Yeah, I mean, honestly, I started thinking about it late last year. So there's some mental planning that went on in the first month. So that would pause to about six months between conception to implementation and launch. I I haven't fully figured out how I'm going to do it. But I just know that I have to. Yeah, go ahead for all the reasons that I talked about, but mostly this stop hiding thing. And so really, it's about committing to something and removing the fact that I'm going to let excuses get in my way.Jennie Wright 9:56And there's a reason why that's also going to help you is because You are going to have the roadmap. So let's for transparency sake, I'm working with Allison to help her build her summit that's happening. And I have a lot of tools in my arsenal that I bring out that help people, I have Trello boards, and Asana boards, and Google drives full of information and all this kind of stuff. And with my regular clients, I do weekly calls, and I do coaching calls, and all that kind of thing with them. With Allison, there has been a necessity for a mindset shift. And this is not uncommon. And you might be experiencing this listeners, if you're listening to this, you might be experiencing this. And if it sounds familiar, then this might speak to you. There is the acceptance of the fact that for the four months of planning a summit, it's not going to take over your entire life. It's not going to ruin your ability to serve your clients, it's not going to stop your ability to make income. It's only going to be in the beginning, a little bit of extra work. And I will tell you this, if it matters, you will make time. Okay, I'm doing a 30 day yoga challenge. Do you think I want to get up 30 minutes earlier in the morning?Alyson Lex 11:11No,Jennie Wright 11:12but I'm doing it. Because I'm trying to create a new habit. I'm making the time, I can talk myself out of it all day long. Trust me, I have talked myself out of doing a 30 day yoga challenge for about two years. Two years.Alyson Lex 11:27Sounds like me.Jennie Wright 11:28Yep. And I finally said a couple days ago that I'm going to do it. And I happen to have an accountability partner, it's my sister in law. I call her my life coach carebear. Because she's very positive person. And I'm doing it. But there's a mindset shift of like, screw this eff that whatever you want to say I'm doing it and you make it happen. The same applies to anything in your business, you want to build out your own website, you're gonna have to learn some new tools and and apply those. If you're going to do a summit. It's the same thing. Now let's talk about how you actually go from the acceptance to the doing. Right. So here's the expectations that I want to set up for you. And I'm setting this up for Alyson this is technically almost, we can call this a coaching call, we can have some fun with that. But I want to set up expectations. When you're doing a summit, it is not going to be the entire day. Now, if you're like me, when I'm learning something new, I tend to get engrossed. So I like to set a bit of a timer and I will say I will spend one hour if you can find 30 minutes in your day or 45 minutes in your day, four days a week, you can get a summit done. Okay, it is all about structure and timing. So the time that you would be on clubhouse, which at the time we're recording this as this huge brand new social media platform, the time that you're spending going down the rabbit hole on club hosts, or the time you're on tik tok watching silly videos, or the time that you're, you know, scrolling Reddit for 30 minutes, that's 30 minutes you could be spending on your summit. That is invaluable time. Right. So there's, there's a shift there. Now, as you're starting to build out your summit, the main thing you're going to be doing in the beginning, and this is something that somebody who is I would call my mentor for four years now has mentioned is that the summit actually starts taking place the work to it builds up the six months out, right, this is where you're starting to think about the speakers that you want to have on there. This is where you're starting to go on the Facebook pages and look at people go, ooh, I would really like to have so and so on my event. And then you start liking their business page and taking a look and see if you guys have the same values and things like that. That's where that kind of stuff happens. And by the way, that is passive. You can do that, instead of scrolling Reddit. You can do that I've literally done that while I'm folding laundry, right? I can scroll and be like, Oh, I like that, oh, I wanna check that person out. I want to listen to their podcast and see if they're, you know, we have that alignment. These are things you can fit into your life. So the lesson here is, if you want it, you'll make it happen. And it's not going to overtake your life.Alyson Lex 14:18It reminds me when I did my my summit in 2013 I think I did in eight weeks. And it did take over my life. Because I had to find experts, secure experts, interview experts published and I did it all 100% by myself in 2013 without a lot of the technology that's available today or the knowledge that I have today.Jennie Wright 14:42Correct. SoAlyson Lex 14:45if I'm thinking about my experience, then it was overtaking my life and in a way that was not enjoyable.Jennie Wright 14:56No and there's something there even just before you finish your point If you're doing it in eight weeks, and you had a bad result, which we know you did, what part of the reason is you didn't have enough time to contact and get in touch with rolling good experts, you took what you could get?Alyson Lex 15:12Yeah, I mean, I got some decent people. But a lot of it was the concept wasn't very well flushed out. And it was it was the wrong market and all that, but not gonna run down that rabbit hole, but it did take over my whole life. And I've carried that through over the last eight years, as this is what planning a summit is like, and it's not. And so I think, really that expectation, there's reasonable expectation to 45 minutes a day, four to five days a week, for five to six months, starting passive and then getting into more of the active creation of it. I think that that is not that bad.Jennie Wright 15:56It's not, it's really not. And the funny thing is, is that after you start getting used to doing the 30 minutes to 45 minutes, four or five times a day, and you start getting that preliminary research out of the way, then you're getting into the more of the active part, which is booking your interviews and conducting your interviews and things like that. And there will be days where it's like I'm doing two interviews today. So there's two hours that are happening, but it's not every day. Right. So the expectation is, there's going to be some days as you get closer to the summit, where you're going to be conducting your interviews and doing other things. Now, there's two camps on this whole, get a summit done side, there's the completely do it yourself, I'm going to do everything on my lonesome. Do all my tech do all my everything, right? So if you're tech savvy, if you're good at video, you can make better your own video and all those kinds of things, you want to do it all on your own. that's those are those people. The other side is the people who understand or they they know their limitations, or they know their abilities, and they're willing to hire team. Hiring a team doesn't mean that you have 10 people working for you and you're spending $10,000, it could mean as little as having a VA for four hours a week, who handles the administrative side, it could be that you are really good in Canva. So you'll do your own graphics, great, save your money there. Or it could be that you're very, very busy. And you're at the level in your business that you know that you need to do this like CEO style, where you delegate. Right, Alison loves to play in Canva. I'm telling you,Alyson Lex 17:32I know you love it so much. But you're not doing it. But I'm not allowed No, not for this. I can do it for little things here and there. If it's a one off, if it's like, I need this right now, I don't have time to send it to her to my designer. Whatever, it's going to take me five minutes, I'm just throwing something together. But when it comes to these graphics for an event, or list build, I could run down that rabbit hole and stay there all day. Yep, that's not a good use of my time. I think hiring help. And you can hire someone just to do your graphics. Like Jenny said, you can hire someone just to build the pages, you can hire someone just to write the copy, you can hire someone just to do the social. Or you can hire someone to help you project manage the whole thing. And that's one of the things that I really rely on Jenny for is to tell me what I need to do. Because there's a lot of those little pieces that I just don't know. I haven't done it 280 times like Jenny. Yeah, I've done it once. And it wasn't done well. And so Jenny's able to say, Allison, I need I need XYZ, I need you to do XYZ now. Coal. Great, you don't you give me my marching orders, and I can get it done. It's when I look at the whole big, huge picture of these lists and these checklists, and these calendars and these project management and these Trello boards. I'm like, Holy guaca No, I can't do all that. But that's not all at once.Jennie Wright 19:17No, it's not.Alyson Lex 19:19And so for the last 30 days or so I've been like I've been building my little list of potential experts. I've been thinking about the, the direction I want to go, I've been building that roadmap in my head to how I'm going to profit from it, which I think is really important. And I've been writing notes down and and now that I'm getting into five months out at the I think the time of this recording and publication I'm about four and a half to five months out. Like Okay, now it's going to be time to start doing some of those more active stuff and getting maybe starting to secure some of these speakers. How do I need to do that I need to put up a landing page. Okay. I'm relying on Jennie to kind of help me to understand what needs to happen step by step. So that I don't get overwhelmed. And that is somebody in my business in my world, that is invaluable. Because when I get overwhelmed, I shut down.Jennie Wright 20:18Yeah, a lot of people do. A lot of people do. Part of my job, funny enough is not just the project management, it's the cheerleader, come on, you know, pick yourself up, get into the chair,Alyson Lex 20:31it's the host management,Jennie Wright 20:33management, and there's a lot of host management, and that's okay. And it's totally okay. And we actually, you know, there's a lot of products out there that you can go and check out and if you want to go do so, there's products that tout themselves as a complete summit package, right, it's like, um, you know, buy this thing for X amount of dollars. And I'll give you templates and this and this, and this, and this and this, right. And some of them are good, like, they're not bad, Allison, and I recently checked one out. And we were very shocked at what it's missing. And it's a very popular product. And we were like, Wow, there is no project management tools. And I've actually got clients at this particular moment, who have purchased that product, and then found me and said, holy crap, this was what was missing. So there's a lot of a lot of products out there on how to do a summit, go check out and see what you need. And you might not need the project management, maybe you're a really good project manager. But a lot of people tend to need what Allison is talking about, which is the step by step process and the carving out of time. The next thing I kind of want to mention and Alison on what your take is systems and processes.Alyson Lex 21:44Oh, I'm so not a systems and processes girl. Jenny knows this about me. And I do know that that's a downfall of mine. Because what happens is it ends up taking me five or 10 times longer to do something, because I don't have a system or process or anything to get it done. So when it comes to hosting a summit, and I've, you know, again, hashtag transparency, I've seen Jenny do this for her clients, like I've, we're friends, we've talked about the stuff. So I have an idea of the kinds of systems and processes that she puts in place. And I also happen to have a really weird love for spreadsheets. I mean, it's getting weird. At this. Yeah,Jennie Wright 22:28there's spreadsheet, there's a spreadsheet to talk about the spreadsheets.Alyson Lex 22:31Like I love, I actually had one of those ones I really did. And it was my link, like my my link life spreadsheet, and it was a spreadsheet with links to all my spreadsheet.Jennie Wright 22:43Housing our problem,Alyson Lex 22:44I do have a problem. I really like spreadsheets. But so I know that I get to do that a little bit with the planning of summit, I get to have some spreadsheets. Yeah. So I do get to tap into some of the systems and processes. And there's automation. Right. So one quick little automation that we use here on this podcast, when we have guests is we have a guest request form. And it automatically populates into a spreadsheet, yay. It automatically populates into a spreadsheet. Well, I can use that same technology, that same automation to capture info, submission info from my future, my future speakers. That's a system. That's a process that saves me time. I don't have to come through email. They fill out the form. I've got an A link on a spreadsheet. Yep, I sent me a spreadsheet to who ever needs it. Right when I've written some ad copy for some of Jenny's clients. And I say, where's your speaker spreadsheet. And they send me a sheet that I know they've had to build manually. That really hurts my heart for them. And so that's one little example of a system or process that you might already be using somewhere else in your business. You can translate over to planning your summit. When it comes to communicating with outsourced we use slack. I use slack to communicate with just about everybody except for my ghostwriter. I use email for that. But that's a system. Right now I have one place I can communicate to everybody. Now I just need to build a process around that. Well, my process tends to be firing off things as I think of them. So maybe I need to work on that. ButJennie Wright 24:45yeah, and I think the point that you're I think the good point out of this is there's systems and processes that you can put in place that help create the time. Right? I don't like being I don't like being on email. I hate I hate sending emails. Back and forth. When I'm doing a summit with a client, I actually despise getting a boatload of emails like, oh, here's the link to such and such. And here's the link, like, that drives me nuts, because to me, it's, it's duplication of work where you could have everything centralized in my world, centralized into one spot. to really put a fine point on this, I'm usually managing anywhere between four to six summits at any given time. you're managing one, right you the person, you're the client, or managing one, I'm managing five or six. So the centralization and the, you know, making things really system like system driven, is going to help. So I will teach my clients how to do that you actually, because we've worked together, you know, all these things. And you've grown those processes, and you had a lot of them before I even met you. But I will teach people the systems and processes that can save them time, right. And then there's the great thing about templates, Allison, and I both adore templates. Templates are timesavers. So I just worked with a client who's running a really big summit. It's gonna be a six figure summit. It's huge. And one of the things they didn't have is, they were just doing this summit into English for the first time. They're an overseas client. And they are not proficient in English. In terms of writing, we had templates, right. So we had communication templates, with the experts, communication templates with this and that, first of all, you can either make those templates, and if you're going to do more than one summit, and trust me, if I have my way you will write, you can template, this kind of stuff. So that you know, you don't have to write it 10 times you can write it once and reuse. So templates are going to be your friend for sure and saving you time and also a ton of mental anguish when it comes to writing and figuring all this kind of stuff out.Alyson Lex 26:54Now, I do want to give a caveat, because there are a lot of templates out there for sale, people give them away. This is just my copywriters soul coming through, please personalize your templates, please don't just drop them in like a Madlib and go personalize them, make it so that they're totally you use them as a format or a formula. Because otherwise, it's not going to feel like your summit. That's all and right. Now, it's good. Yeah,Jennie Wright 27:29I appreciate the fact that you're talking about that. Because that keeps everybody on their toes in terms of not just copying and pasting, which we don't want them to do. Alright. So we want to make sure that you work your summit into your work into how you work. So summits are not cookie cutter. And it doesn't mean that you're going to change how you actually approach your work. So if your work style is how you're you know, take a look at the way that you're currently working. If you are a get up early, before everybody else is up in the house, and get stuff done. And then you take a break mid morning and you do chores, or whatever you want to do, right? That's awesome. It's also me. And you take a break midday because I do and then you get back at it later, then you can work a summit into that, what I don't want you to do is go, Wow, this woman is going to change everything. And I have to change everything about how I work, you're going to hate it. If you hate the process, you're really not going to enjoy the event. If you don't enjoy the event, you're not going to have a good result potentially, if you don't have a good result, potentially you didn't enjoy it, you're never going to do it again. Or you're going to wait six years and get badgered by somebody like me until you're willing to do it again. And you don't want that either. SoAlyson Lex 28:45because it gets really annoying after a while, you also have to know where your non negotiables are. And that's one of Jenny's favorite words to is non negotiable. And that's basically saying like, this is just something that has to happen. And it's not open for discussion. It is what it is, for me that certain things like Friday nights are my kids virtual karate class. There's no moving not. Now, can I talk to my husband and have him do it? Yeah, but I can't record at that time, because it's right in the next room and they are not quiet. Right. So that's a non negotiable. I can do work at that time. But I can't record at that time. I can't be on a call at that time. Not movable. What else is a non negotiable. Jenny's morning Yoga is a non negotiable. That's part of that challenge that she's doing? So if a client says I would like to have a first thing in the morning call, no, I have yoga, it's a non negotiable. I think it's really important to know where those are in your life and in your business. Right I'm part of a coaching program, there's a call every Tuesday at two o'clock, non negotiable. For me, it's an investment I made in my business. So start there and then plan around it. And that way, you're not gonna feel like you're giving up your whole world. Because I think that's the feeling that that I had. It took me this whole episode to kind of land into it, I felt like I was giving up something, to not get something else. That's why the summit felt like such a failure, because it wasn't successful. And I had sacrificed so much. Because I worked so hard. And it was actually to the detriment of my business. Because I was so focused on this summit, that I wasn't focused on serving clients, I wasn't focused on finding new clients. So not only did I not make money from the summit, but I didn't make money after because I hadn't hustled the way that I needed to hustle to get clients. Right. So I felt like I gave up all of this stuff. For something that didn't work. So if I could have avoided feeling like I was giving something up, I could have entered the summit with a different attitude. I could have exited the summit with a different attitude, even if it didn't meet my expectations. I wouldn't have had such a bad feeling about it.Jennie Wright 31:34too. Yes. Yes, very much.Alyson Lex 31:41So money for you got a tongue tied?Jennie Wright 31:42No, it's Yeah. So that's, I've got to edit that out. You do a fat the ladder clap. When it comes to what Alyson was talking about the sacrifice of time and sacrifice, of not investing in still getting other clients and not getting any money out of it. One of the things that the point that she's making that is incredible here is that if it's planned, you have non negotiables, you give yourself enough time you make it fit into your life the way it is right now, then you're not going to hate the process. And you're still going to be able to do the things that you're normally doing. Will you have to, quote unquote, sacrifice something else a little bit? Yeah, you do have to make some adjustments. But it's just an adjustment. It's looking at your schedule and finding the space. And we all can make that space. Trust me, if it's important enough, you'll do it. And it is important. If you do a summit, you will create a list injection. If you do a summit, you will create an income injection. If you do a summit, you will increase your ability to do video, audio, joint venture partnerships, all these different things, copywriting, all of it. And if you do a summit, you're going to uplevel all these different skills in combination. And it's going to make it easier for you to grow your business in the future. There are no downsides. In that way. The only downside, the only barrier is actually you. And the people that you choose to be on your event, which is why you have to be incredibly picky with your experts, which is a totally different episode.Alyson Lex 33:25Totally different episode, totallyJennie Wright 33:27different episode, we could go down the rabbit hole there. But in terms of time, and sacrifice, and all those things, it's worth it. And if this episode hasn't been able to get that across, then I'm I'd be shocked. Hopefully it has. And if you're thinking about a summit, if you're interested in doing a summit try and get more information if you want to check out what I'm doing in terms of summits come and find me. I talk about them all the time. It's Jennie wright.com. You can also find me on Facebook and Instagram and all those things. I'm still learning clubhouse, we won't go there.Alyson Lex 34:01I also want to say if this episode hasn't convinced you that it's time to do a summit. Here's what I want you to do. I want you to download this episode as an mp3 however you can. And I want you just set it as your morning alarm every morning when you get up. Because that's what my last six years has been like. It hasn't been that bad. No, it really hasn't been that bad. But this is the stuff that Jenny has been trying to get through my head for a long time. You might feel resistant. And that's okay. I get it six years, guys. I resisted this for six years. You will get there. But I'm excited now. I'm excited, man. I'm terrified. Like let's just put that out there. I'm scared. I'm nervous and overwhelmed. I'm kind of freaking out a little bit. I'm wondering what the heck I've gotten myself into. But I'm also really excited because I know this time is going to be different because I have that plan for success. And I have someone on my side to help me get there. That is really important. So get yourself a really good support team, find yourself an amazing cheerleader, someone to help keep you from getting overwhelmed someone to guide you in the right direction. If you need a reference for someone, I happen to know someone who can do all that, but build your support system in a way that will guide you forward. That's just as important as getting your own head stuff, right?Jennie Wright 35:30Yep, I agree. And if you need me to be your feed me to be that person in your ear in the morning to try and get you moving forward. Download the episode, like Allison said, and then listen to it. Because my voice is that aggravating it will make you eventually do one of two things, stop listening or do the summit. All right. Having said that, I hope that you guys found this to be a helpful episode that you got something out of this that'll help you make a decision whether or not you think a summit will fit. Keep in mind that it is not as terrifying as you think from somebody who's done it as many times as I have. How Alyson feels is completely understandable. But it also is tempered with the fact that it's just the unknown. And as she moves along the process, the terror will subside, the fear will subside, and she will get more and more excited and encouraged and all those things. So that's all going to happen for her. And it will happen for you as well. So thank you for listening to this episode. If you have any questions about this or comments, please do leave us a review. We'd love to hear from you. And if you're not already, please do subscribe to the podcast. So you're catching all of the episodes of the System to THRIVE. We would love to have you do that so that you don't miss anything at all. Thank you so much for being on with us and listening in and we will be back very soon answering another big question.

In this week's episode, we have Alyson Lex, our favorite copywriter, join us in an elaborate discussion of how we can measure the effectiveness of a particular marketing strategy. She mentioned sales as the common display of marketing success. However, more important than the sales is the actual process of getting it. Understanding the buyer's journey from the lead capture stage to the actual buying of the product or services.She discussed how important the subject line is in getting a high open-rate. Alyson mentioned about making a compelling but significant subject line to encourage your list to open and read the email. She even shared a story about an extremely effective subject line but was found irrelevant, and eventually made a negative impact on the business as a whole. "Curiosity has its limits.", Alyson said.In the second half of the episode, Alyson talked about conversion checkpoints. We find it very helpful for everyone to understand this concept and be able to improve their customer's journey down to a particular stage. She points out important stages where leads are given the chance to decide yes or no. According to her, it is in these stages that we can assess and improve our strategy.This episode is gold so if you're itching to get better with your marketing this 2022, don't miss out on today's conversation. EPISODE LINKSVisit Alyson's website: https://alysonlex.com/System To Thrive: https://systemtothrive.com/Facebook: https://www.facebook.com/AlysonLexCopyLinkedIn: https://www.linkedin.com/in/alysonlex/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

In this week's episode, we have Alyson Lex, our favorite copywriter, join us in an elaborate discussion of how we can measure the effectiveness of a particular marketing strategy. She mentioned sales as the common display of marketing success. However, more important than the sales is the actual process of getting it. Understanding the buyer's journey from the lead capture stage to the actual buying of the product or services.She discussed how important the subject line is in getting a high open-rate. Alyson mentioned about making a compelling but significant subject line to encourage your list to open and read the email. She even shared a story about an extremely effective subject line but was found irrelevant, and eventually made a negative impact on the business as a whole. "Curiosity has its limits.", Alyson said.In the second half of the episode, Alyson talked about conversion checkpoints. We find it very helpful for everyone to understand this concept and be able to improve their customer's journey down to a particular stage. She points out important stages where leads are given the chance to decide yes or no. According to her, it is in these stages that we can assess and improve our strategy.This episode is gold so if you're itching to get better with your marketing this 2022, don't miss out on today's conversation. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Alyson's website: https://alysonlex.com/System To Thrive: https://systemtothrive.com/Facebook: https://www.facebook.com/AlysonLexCopyLinkedIn: https://www.linkedin.com/in/alysonlex/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

“By getting personal you're improving the connection that you have with the person who's reading what you write. You're more on target because they feel like you understand them, and you've dialed so far into the problem they have that of course, you're gonna be able to solve it.” - Alyson LexWelcome to the Marketing To Millions Podcast, I'm your host, Liz Boer! Copy is pretty much a part of everything we do as online business owners. Copy can transform hearts and minds, but how do we choose which copywriting strategy works for us? I talk with Alyson Lex, a pro copywriter, to share easy-to-remember phrases you can use to market better. We dive into strategies to increase conversions and how to know if it is time to tweak your messaging. Alyson Lex is a 13+ year veteran direct response copywriter. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors, and speakers, to her podcast helping you market your business AND put good into the world she lives and breathes effective marketing that works withOUT selling your soul. [00:01 - 05:22] Who is Alyson Lex?[05:23 - 12:42] So, What is Copy? [12:43 - 23:43] How to Get Personal With Your Audience[23:44 - 35:03]  Using Emotion to Convert and Sell [35:04 - 47:59]  Phrases You Can Use on Your Landing Page [48:00 - 54:47]  Talking Tools and Data  [54:48 - 57:47]  Closing Up!  Key Quotes“So we identify the problem, we agitate it a little bit, and we show them what it looks like. If you're not doing that, you're not getting them emotionally in a place where they're ready to take action. We buy based on emotion, and then we justify it with logic.”  - Alyson Lex “People are going to opt-in for something because they emotionally feel charged to do so. We're really buying based on some sort of emotion, whether that be a fear that we're trying to move away from or a joy that we're striving towards.” - Liz Boer Connect with Alyson Alyson's Website - https://alysonlex.comAlyson's FB - https://www.facebook.com/AlysonLexAlyson's IG - https://www.instagram.com/alysonlex/ If you want a 10 step formula for copywriting, download Alyson's PDF www.alysonlex.com/writeitself   Let's get connected!  You can find me on Instagram and Facebook. Visit my website https://lizboer.com  Join the Marketing to Millions FB Group  LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.

Thank you for joining us on Breakfast With Champions! Today we hear from Alyson Lex, a podcast host, High conversion sales copywriter, hosting rooms on Sales Copy, Funnels, List Builds, Networking, and Lead Generation! 

Alyson Lex is a 13+ year veteran direct response copywriter. We dubbed her the landing page expert. In this episode, we walked through the steps of creating a landing page that will aid you in growing your business without being sleazy and where to start troubleshooting when your copy isn't working.

As bloggers we often become experts at writing about food, of connecting to our audience, and clearly explaining how to make something in their kitchen...but writing sales and marketing copy is a whole 'nother beast! Luckily today's guest is the perfect person to help us out!Today, we dive into how to write compelling copy for your landing pages, how to maximize profits through lower-priced items, and how to sell without feeling icky! Next, on Makin' Bacon!For more links and information check out How to Write Compelling Copy for Your Landing Pages with Alyson Lex.

In this episode of PixlFeed Radio, I have the pleasure to interview Alyson Les who has been writing sales copy or as we like to call it in the biz freelance writing, copywriting for 13+ years… and she’s written a LOT of copy. From landing pages to sales pages to emails and direct mail, Alyson has her finger on the pulse of what matters to today’s buyers.With millions of dollars of sales created for her clients, a copywriting course focusing on copywriting for beginners… hundreds of thousands of leads generated by landing pages Alyson has written… AND a radical authenticity that makes her not only good at what she does but likable too… Alyson is THE copywriter you want on your side.You can follow Alyson Lex Here:

Our guest this week is Alyson Lex. Alyson is the former Marketing Manager for Glazer-Kennedy Insider's Circle where her first salesletter generated nearly $9,000 in 3 days. She lives and breathes effective marketing without selling your soul. She's been writing copies for over 13 years now allowing her to help business owners to grow bigger and reach more. She believes that sometimes when you do the writing yourself, you get caught up and fail to represent yourself well. As business owners, there are a lot of aspects that you need to focus on in order to run your business successfully. Creating an effective copy for your website or social media accounts requires a lot of time. There's a ton of research needed to formulate the perfect strategy and get your audience hooked. Telling them what's in it for them, their greatest benefit will help convince them in believing in you. Alyson shared a number of key points to consider in creating an effective copy.Know the secrets and step-by-step process in creating an effective copy by listening to this week's podcast.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Alyson's website: https://alysonlex.com/Facebook: https://www.facebook.com/AlysonLexCopyLinkedIn: https://www.linkedin.com/in/alysonlex/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Alyson Lex. Alyson is the former Marketing Manager for Glazer-Kennedy Insider’s Circle where her first salesletter generated nearly $9,000 in 3 days. She lives and breathes effective marketing without selling your soul. She's been writing copies for over 13 years now allowing her to help business owners to grow bigger and reach more. She believes that sometimes when you do the writing yourself, you get caught up and fail to represent yourself well. As business owners, there are a lot of aspects that you need to focus on in order to run your business successfully. Creating an effective copy for your website or social media accounts requires a lot of time. There's a ton of research needed to formulate the perfect strategy and get your audience hooked. Telling them what's in it for them, their greatest benefit will help convince them in believing in you. Alyson shared a number of key points to consider in creating an effective copy.Know the secrets and step-by-step process in creating an effective copy by listening to this week's podcast.EPISODE LINKSVisit Alyson's website: https://alysonlex.com/Facebook: https://www.facebook.com/AlysonLexCopyLinkedIn: https://www.linkedin.com/in/alysonlex/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

Great copywriting can be the difference between a sea of leads or a puddle. In this episode of The Rialto Marketing podcast, Alyson Lex is joining us today and she is going to share some of her best copywriting secrets to help you get more leads and clients.

This week, I'd like to introduce you to a new friend of mine, Alyson Lex.  Alyson is a conversion copywriter which basically means that she writes words that are intended to sell.  She's been doing this sort of copywriting for more than 13 years. From landing pages, to sales pages, to emails, to direct mail, Alyson has done it all… and lots of it.But the thing that I like most about Alyson is that truly believes in understanding what members want and then crafting the right language to show them that they should take this journey with you.Connect with Alyson:www.alysonlex.comalysonlex.com/writeitself****INTERESTED IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes:  https://joyofmembership.com/scorecard****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new.

Do you need help generating effective leads and building effective lists for your business? Jennie Wright is the perfect person to ask for help. She is a List Build & Lead Generation Strategist and Expert. She specializes in helping authentic entrepreneurs build highly engaged email lists and then expertly sell their programs and services to them. She also co-hosts a podcast with her biz bestie Alyson Lex called System to Thrive which is rated globally in the top by Listen Notes. She joined me this week to tell me how businesses of all sizes can make effective lists which lead to prosperous lead generation to affect your bottom line. For more information Visit: http://jenniewright.com/ Follow on LinkedIn @JennieWright Follow on Twitter: @JennieVW

Join me for episode #21 where Copywriter Alyson Lex joins me as we unpack how to create a digital product if you're a service-based business. Have you ever wanted to create a product, but don't know where to start? In this honest# #realtalk episode. Alyson busts the myths and speaks deeply and honestly and lays out the practical steps to launching your first product. Some of the key takeaways from this episode include:Understanding the science behind pricing your courses and the strategies that will make you sales.The importance of YOU and bringing who you are into your marketing, if you want to connect with your ideal audience authenticallyWhy sometimes you have to take a leap of faith and start your own business to help create your securityHow your past skills and experiences will help serve your customers in so many ways down the line.Why it doesn't have to be service-based or client based, you can have it both ways!Learn all about the bonus sandwich!But my biggest takeaway from this episode was the importance of selling people the transformation, but in doing so, don't promise them the world and then under deliver. Because that will damage the relationship's longevity, make sure whatever you provide, you fully follow through on and create a massive transformation in your client's life.*GET MY NEW BOOK* >>>The Power of ScriptingMore from Alyson LexFacebookhttps://facebook.com/alysonlex (personal FB)https://facebook.com/alysonlexcopy (business page)http://facebook.com/systemtothrive (podcast page)Instagram@alysonlex@systemtothrive LinkedInwww.linkedin.com/in/alysonlex/alysonlex.com/challenge.Mentioned in the ShowLeave a Review on Itune to be entered into a draw for a 30-minute coaching session.How to Leave a Podcast Review on Itunes Ask me in the community or on Social Media :)Join the Visualise You Community More From BethComplete the Visualise You Audience SurveyGet Your Freebies (Affirmations, Meditations, A Guide to Journaling) https://bethhewitt.com. The Visualisation Vault Find Beth on Social MediaFacebookInstagramTwitter

As the year ends, how are you going to map out your business plan for next year?

List Building Secrets - how to use magnetizing copy that draws subscribers to your lead magnets

In this episode, we talk to sales copy guru Alyson Lex. Alyson takes us through her journey and her process for writing great copy. Hint, it involves deeply understanding our ideal clients (including the good kind of creepy). Alyson has been writing sales copy for 13+ years… and she’s written a LOT of copy. From landing pages to sales pages to emails and direct mail, Alyson has her finger on the pulse of what matters to today’s buyers.

FunkQuest -Season 2 - Semi Final 1 - Alyson Lex v Dr. Kimya Nuru DennisWe are now at the Semi Final stage of FunkQuest season 2 and taking part ​are 2 very experienced Funksters, so listen well.The round began with Alyson choosing the 'city scape icon'. The way she tends to remember things is through Mnemonics (using ​easier words/ images to remember more complicated or multiple ideas), She first learned this at high school.Kimyas first question was 'How many questions do you ask'. Her answer was; that if people are interested in what you have to say they will ask questions, if they are mostly silent you will find that they are thinking about other things and not really listening. ​Question 2 for Kimya was about her greatest achievement. She remembers speaking out at a board meeting when others were quiet ​, knowing that something had not been done when it should have. She also felt that keeping close to family during Covid 19 was an achievement too.Alysons second answer involved a very comfy chair​, which was bought for her ​ ​husband but soon ​taken for herself. ​We also find that her second favourite chair is her ergonomic office chair.The 'digger' was the next Icon to provoke Alysons interest and she felt that she would spend her 'last night on earth' writing letters to family and friends​, ​writing specifically ​to her young son for him to open at milestones in his life.Kimya has developed a habit of saying "Go Away" she wishes that women ​could all learn this habit and be able to say 'no' when asked to do things for others that ​are​diguised in seemingly innocent conversations.Kimya chose the 'skydiver' icon for question 4 and revealed that her last fight was about 20 years ago. ​She feels that people don't have to be silent warri​ors and sometimes a good 'whoopin' needs to be given.Alyson last took a taxi when whe was alone in Sandiego for a conference. She feels safer in a proper taxi rather than in an uber one as she knows they have had back checks and can be relied on.Alyson revealed in her final answer that she would love Morgan Freeman to be the narrator of her life story​ (who wouldn't) but in real life, it would probably be her ​own inner voice and the voices of people she has known especially her mothers and husbands voices.The final question of the game went to Kimya​. We find out that she is very de​cisive and adamant. She likes honest people who have made up th​eir minds and who know themselves.

FunkQuest -Season 2 - Semi Final 1 - Alyson Lex v Dr. Kimya Nuru DennisWe are now at the Semi Final stage of FunkQuest season 2 and taking part ​are 2 very experienced Funksters, so listen well.The round began with Alyson choosing the 'city scape icon'. The way she tends to remember things is through Mnemonics (using ​easier words/ images to remember more complicated or multiple ideas), She first learned this at high school.Kimyas first question was 'How many questions do you ask'. Her answer was; that if people are interested in what you have to say they will ask questions, if they are mostly silent you will find that they are thinking about other things and not really listening. ​Question 2 for Kimya was about her greatest achievement. She remembers speaking out at a board meeting when others were quiet ​, knowing that something had not been done when it should have. She also felt that keeping close to family during Covid 19 was an achievement too.Alysons second answer involved a very comfy chair​, which was bought for her ​ ​husband but soon ​taken for herself. ​We also find that her second favourite chair is her ergonomic office chair.The 'digger' was the next Icon to provoke Alysons interest and she felt that she would spend her 'last night on earth' writing letters to family and friends​, ​writing specifically ​to her young son for him to open at milestones in his life.Kimya has developed a habit of saying "Go Away" she wishes that women ​could all learn this habit and be able to say 'no' when asked to do things for others that ​are​diguised in seemingly innocent conversations.Kimya chose the 'skydiver' icon for question 4 and revealed that her last fight was about 20 years ago. ​She feels that people don't have to be silent warri​ors and sometimes a good 'whoopin' needs to be given.Alyson last took a taxi when whe was alone in Sandiego for a conference. She feels safer in a proper taxi rather than in an uber one as she knows they have had back checks and can be relied on.Alyson revealed in her final answer that she would love Morgan Freeman to be the narrator of her life story​ (who wouldn't) but in real life, it would probably be her ​own inner voice and the voices of people she has known especially her mothers and husbands voices.The final question of the game went to Kimya​. We find out that she is very de​cisive and adamant. She likes honest people who have made up th​eir minds and who know themselves.

If you’re anything like me you can now add “writer” to your personal resume. Whether it’s a show notes like this, a blog post, or just sharing again on social media… we’re all writing more than ever before. But are we any good at it? You might not think much about how the quality of […]

Welcome to Uncover Wealth Radio Episode 210. In this episode, we will be discussing 6 Phrases to Help You Have More Effective Marketing with Alyson Lex that was done from a Live. This is my Live stream at 11 AM, every Mondays to Thursdays Live at Multiple Channels at the same UK time. Today, Annette Ferguson, a CHARTERED ACCOUNTANT who is the host of Uncover Wealth Radio and a pro in helping entrepreneurs take home more money from their business for them and their family to enjoy, is here to tell you all about money, business wealth and creating financial freedom. Secure my seat in Wealth Lab Join Now! Uncover Wealth Radio Episode 210Click To Tweet Get All My Best Resources Click Here Partner With Me Here Inquire Now JOIN THE FACEBOOK GROUP! Uncover Wealth Community Points of Discussion 1. Be You Boo Develop relationship with your customers Connect with people deeper 2. Get creepy on your Audience Understanding Your Audience 3. Poke the Bruise Triggering the pain to your customers and Audience 4. Homer Simpsons Not everyone always has the mental capacity. 5. Don't Wimp Out Don't hesitate to provide an offer and make sales. 6. Energizer Bunny Keep Going! Connect with Annette Ferguson Facebook Keep posted on our updates and hit like on our page at this link: facebook.com/annettefergusonuk Instagram Give us a heart and hit follow to get some insights from us at this link:instagram.com/annette_fergs LinkedIn Keep updated and connected on our certified post at this link:linkedin.com/in/annettefergusonuk Twitter Follow and tweet with us on this link: twitter.com/Annette_Fergs TikTok Keep on the trend with us on this link: tiktok.com/@annette_fergs iTunes https://podcasts.apple.com/gb/podcast/uncover-wealth-radio/id1473582522 Connect with Alyson Lex Website - alysonlex.com Facebook - facebook.com/RockYourMarketing LinkedIn - linkedin.com/in/akiel Twitter - twitter.com/TheAlysonLex Instagram - instagram.com/alysonlex

Are you thinking about launching an online course? Are you looking to add to the value of it and hopefully up your sales? Then today is a great episode for you. Alyson Lex is going to show us about Bonus Sandwiches.We've all seen them - the courses and launches with hundreds of bonuses that ignites a bit of FOMO in us. We want all the things!But when we create our OWN course, we're stuck about what to offer. Do we just throw in everything we've ever created? How do we add bonuses that create value AND sales?We're answering the question “ How do I create bonuses that will actually help sell my course as well as positively impact the quality of my content?”For full show notes and resources, visit https://systemtothrive.com/8.

FunkQuest - Season 2 - Quarter final 1 - Alyson Lex v Kerry Wekelo​Alyson and Kerry are the first to play FunkQuest in the quarter finals of the series.Alyson answered the Question 1 about how many dictionaries she owned. She used to have a lot ​for research but ​ moving ​house get rid ​most but tthose she was sentimental about.Kerrys first question​ ​- how many houses she had lived in came ​to a total of 3.​Kerry revealed that she prefers small gatherings rather than big parties as she is a bit shy, although has to be outgoing for her job.Alyson revealed in her second question that she would prefer ​a local artis to paint her portrait as she is not a 'traditional' artist lover. She also was astonished to find that she as impressed by a magician as he was the first non- Kids part magician she had really seen.Kerry took the same question ​ a​nd her third answer was about hypnotists and how like magicians they seemed to be.Her fourth question - 'when did you complain about the service?' showed she wasn't a complainer but was a bit OCD about cleaning.Question 5 showed Kerry had star quality from an early age.​'When did you last make a snowman' was ​Alysons fourth question - and she would rather have a snowball fight. Which is one thing she would not be lat​What is FunkQuest ?Funkquest is a fun interactive online conversation game that features five rounds.Funksters (players) view a board containing 40 individual icons (pictures) Funksters select an icon from the board which most tweaks their interest. Each Funky icon, when chosen reveals a Funky question, which may or may not be related to the icon.Potential Funksters, have to think on their feet, answering the question within the strict time limit of one minute. We are looking for answers which might include; insights, useful and amusing snippets, and things we just didn't know. We call this FUNK.The winner - based on audience votes - goes through to the next round of the Funkquest series.What's so good about FUNKQUEST ​?The strict time limit does not allow funksters to give; multi-headed, long, complicated and self indulgent stories - just short punchy bite-sized truly Funky ideas, as we GET THE FUNK OUT!You get to hear; new ideas and speakers from outside your usual network, which truly qualifies as FUNKY.​Funky Thinkers know that IDEAS only come from free-flowing CONVERSATION.To make sure you never miss a FunkQuest episode - click https://funkythinkers.com/youtubeWhat did you think ? Leave a comment​

FunkQuest - Season 2 - Quarter final 1 - Alyson Lex v Kerry Wekelo​Alyson and Kerry are the first to play FunkQuest in the quarter finals of the series.Alyson answered the Question 1 about how many dictionaries she owned. She used to have a lot ​for research but ​ moving ​house get rid ​most but tthose she was sentimental about.Kerrys first question​ ​- how many houses she had lived in came ​to a total of 3.​Kerry revealed that she prefers small gatherings rather than big parties as she is a bit shy, although has to be outgoing for her job.Alyson revealed in her second question that she would prefer ​a local artis to paint her portrait as she is not a 'traditional' artist lover. She also was astonished to find that she as impressed by a magician as he was the first non- Kids part magician she had really seen.Kerry took the same question ​ a​nd her third answer was about hypnotists and how like magicians they seemed to be.Her fourth question - 'when did you complain about the service?' showed she wasn't a complainer but was a bit OCD about cleaning.Question 5 showed Kerry had star quality from an early age.​'When did you last make a snowman' was ​Alysons fourth question - and she would rather have a snowball fight. Which is one thing she would not be lat​What is FunkQuest ?Funkquest is a fun interactive online conversation game that features five rounds.Funksters (players) view a board containing 40 individual icons (pictures) Funksters select an icon from the board which most tweaks their interest. Each Funky icon, when chosen reveals a Funky question, which may or may not be related to the icon.Potential Funksters, have to think on their feet, answering the question within the strict time limit of one minute. We are looking for answers which might include; insights, useful and amusing snippets, and things we just didn't know. We call this FUNK.The winner - based on audience votes - goes through to the next round of the Funkquest series.What's so good about FUNKQUEST ​?The strict time limit does not allow funksters to give; multi-headed, long, complicated and self indulgent stories - just short punchy bite-sized truly Funky ideas, as we GET THE FUNK OUT!You get to hear; new ideas and speakers from outside your usual network, which truly qualifies as FUNKY.​Funky Thinkers know that IDEAS only come from free-flowing CONVERSATION.To make sure you never miss a FunkQuest episode - click https://funkythinkers.com/youtubeWhat did you think ? Leave a comment​

Listen as Alyson explains how to use these simple phrases in your sales copy to boost your conversions. If you're looking to sell better with words, this is the show to tune into and takes notes! Alysonlex.com SystemToThrive.com ________________________________ If you enjoyed this episode, would you mind giving a quick rating, a review, and subscribe so others can benefit as well? Thanks so much in advance. It means a lot. Celebrate with us as Kickoff this podcast! Subscribe to the AuthorityLetter.com to enter the 8 Week/One Prize a Week Giveaway!! Jump in & Win!Are you an authority in your field and want to be featured on an episode? DM Me to discuss getting you on the show. Say Hello on Facebook/Twitter/Instagram.

Take care of self. Your mental health matters. In this episode, Alyson Lex talks about her struggles with clinical depression and chronic pain—all while being a business owner. Listen in as she talks self-care, managing mental health and making time for what’s important. Alyson Lex is a Sales Copy Writer.To learn more about this episode or the resources mentioned, read the full show notes here.If you’d like to connect with me further or would like more information about my 1:1 services, group programs, or courses, go to www.jsrvision.com.

FunkQuest - Season2 - Round 2 - Episode 17 - Alyson Lex v Ron ChapmanAlyson and Ron were the first players of the second round of the second season​ and th​erefore the first to play with the new FunkQuest Rules. ​This allowed them to choose a different icon, ​from the board and ​answer different questions.Alyson revealed from her first question; that she often steps out of her Comfort Zone, as she feels that ​you should do "something that scares you " everyday.Ron found that while most people us​e Dating Agencies, his experience was one that put him off, after receiving repeated mailings of people only interested in Barbeques on a Saturday night.​Rons second question was about kids eating dropped food and he countered that with the fact that, ​chidren especially, should be exposed to stuff - so they can ​get a healthy immune system.Alyson was asked 'who last gave her advice' and she treasures having and taking advice from, a "Business Buddy" a confidante she has known for years.Question 3 - Alyson chose the 'spider' icon; ​we found her favourite time of day, was 4.30 am - her quiet time.Ron told us that he is enjoying sculpting and sculpture, he has a unique piece made just for him. With question 4, he also revealed he has a painting on his wall ​called 'The Bird Lady'. (see below)Alisons answer to; 'When is it Skill not Luck' was that practice and determination leads to skill.The final question ​for Alyson was about ​her first adventure into alcoholic drinks. She and her friend ​would drink at her friend's house refilling the bottle with water - needless to say she is now tee-total.Rons final answer showed that he would rather stand ​and not sit, on most public transport vehicles. Funkquest is an interactive conversation show. Potential FUNKSTERS get to pick their own questions. They just don't know what they are...We are looking for insights, useful snippets, things we didn't know. We call this FUNK.What are the FUNKQUEST rules?Each FunkQuest episode features five rounds. Potential FUNKSTERS​ ​select an icon from the board​ to reveal a question. Funksters have to think on their feet, with a strict time limit of one minute, to give FUNKY answers.​The winner - based on audience votes - goes through to the next round.To make sure you never miss a FunkQuest episode - click https://funkythinkers.com/youtubeWhat did you think ? Leave a comment===========================================Jonathan SeniorFunky Thinkers=======================================

FunkQuest - Season2 - Round 2 - Episode 17 - Alyson Lex v Ron Chapman Funkquest is an interactive conversation show. Potential FUNKSTERS get to pick their own questions. They just don't know what they are...We are looking for insights, useful snippets, things we didn't know. We call this FUNK.What are the FUNKQUEST rules?Each FunkQuest episode features five rounds. Potential FUNKSTERS​ ​select an icon from the board​ to reveal a question. Funksters have to think on their feet, with a strict time limit of one minute, to give FUNKY answers.​The winner - based on audience votes - goes through to the next round.To make sure you never miss a FunkQuest episode - click https://funkythinkers.com/youtubeWhat did you think ? Leave a comment===========================================Jonathan SeniorFunky Thinkers=======================================

FunkQuest S2 episode 8 Donnie Bolivon v Alyson Lex In this episode, pocket knives, cowboy boots and a whole lot more.Funkquest is an interactive conversation show. Potential FUNKSTERS get to pick their own questions. They just don't know what they are...We are looking for insights, useful snippets, things we didn't know. We call this FUNK.What are the FUNKQUEST rules?Each FunkQuest episode features five rounds. Potential FUNKSTERS​ ​select an icon from the board​ to reveal a question. Funksters have to think on their feet, with a strict time limit of one minute, to give FUNKY answers.​The winner - based on audience votes - goes through to the next round.To get the Funk out - surf over to - https://funkythinkers.com/the-prism/#a_aid=5c7fc4a10b649&a_bid=93ccddbdRants and right angles https://funkythinkers.com/rants-and-right-anglesCould we feature YOU? https://funkythinkers.com/youTo make sure you never miss a FunkQuest episode - click https://funkythinkers.com/youtubeWhat did you think ? Leave a comment===========================================Jonathan SeniorFunky ThinkersGet inside The Prism https://funkythinkers.com/the-prism/#a_aid=5c7fc4a10b649&a_bid=93ccddbd=======================================

FunkQuest S2 episode 8 Donnie Bolivon v Alyson Lex In this episode, pocket knives, cowboy boots and a whole lot more.Funkquest is an interactive conversation show. Potential FUNKSTERS get to pick their own questions. They just don't know what they are...We are looking for insights, useful snippets, things we didn't know. We call this FUNK.What are the FUNKQUEST rules?Each FunkQuest episode features five rounds. Potential FUNKSTERS​ ​select an icon from the board​ to reveal a question. Funksters have to think on their feet, with a strict time limit of one minute, to give FUNKY answers.​The winner - based on audience votes - goes through to the next round.To get the Funk out - surf over to - https://funkythinkers.com/the-prism/#a_aid=5c7fc4a10b649&a_bid=93ccddbdRants and right angles https://funkythinkers.com/rants-and-right-anglesCould we feature YOU? https://funkythinkers.com/youTo make sure you never miss a FunkQuest episode - click https://funkythinkers.com/youtubeWhat did you think ? Leave a comment===========================================Jonathan SeniorFunky ThinkersGet inside The Prism https://funkythinkers.com/the-prism/#a_aid=5c7fc4a10b649&a_bid=93ccddbd=======================================

Know who you want to targetGet specificConnect with your customer by showing your have flawsShow the behind the scenes ★ Support this podcast on Patreon ★

Creating better copy means more of your prospects will become your customers... leading to a bigger business and more dollars in your pocket. Alyson Lex is the direct-response copywriter that makes the magic happen in your sales letters, landing pages, lead magnets, and email campaigns.   With 13 years of experience beginning with her time as the Director of Marketing for Glazer-Kennedy Insider's circle to her successful copy practice now... Alyson lives and breathes this stuff! She's got the experience (nearly 13 years of it!) to back it up - and she's written for clients all over the world, changing their incomes one sales page at a time.   Alyson is here to share the 5 steps to good sales:  Identify Who Your Message Is For and Get Their Attention Identify The ProblemShow Them The Way Out Tell Them How To Get It Don’t Let Them Walk Away Without Their Solution  Find Alyson on the web: Website | LinkedIn | Facebook | Instagram | YouTube FREE - Discover how to create a sales letter that practically writes itself: www.alysonlex.com/writeitself  

Alyson is a fellow badass copywriter. The direct-response marketing thing is what SHE DOES. It's how she has put food on her family's table for years - and it's how she has helped business owners just grow bigger and reach greater heights.

As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting.  Why do we find it so difficult to write copy for our own products and ask for the sale?  Wouldn’t it be great if there was a system that you could follow to make the task easier? In this episode, Alyson Lex  joins us to talk about the five pillars that you can use to help to produce effective copy and connect with your prospects.   Haven’t left a review yet?  We’d love your help to get to 100 reviews.  All you have to do is go to http://samanthariley.global/itunes Thanks so much for your support of the show! Do you have a guest suggestion for the Thought Leaders Business Lab podcast, a suggestion for a topic, or maybe a question you’d like answered on the show?  Click here and let us know: https://samanthariley.global/submit-suggestion/ For full show notes and links visit:  https://samanthariley.global/podcast/152 WHAT YOU’LL DISCOVER IN THIS EPISODE: What happens when we don’t write directly to our ideal customer avatar  (6:20) Poking the bruise (13:15) Don’t wimp out - make the offer (15:19) Become clear on your call to action  (18:48) Prime your audience for the price (19:15) Do you struggle to sell your own product? (22:42) The confused mind doesn’t buy (25:30) How copy cosmetics help (32:25) Different customers need different delivery (34:34) Why you should never stop marketing  (38:03)

As entrepreneurs and business owners, we are constantly creating content.  From social media posts, to sales pages and emails, most people find it super difficult to produce in a way that delivers the outcomes we are wanting.  Why do we find...

Alyson Lex shares her story about her adoption process, with us Alyson’s Links www.alysonlex.com Our Pages www.facebook.com/1aweekchallenge www.instagram.com/_1aweek www.1aweekchallenge@gmail.com *Trigger Warning* If this episode in anyway made you feel like self harming, or you need in general, please contact one of the numbers provided below. National Suicide Prevention Lifeline: 1-800-273-8255 Depression and Bipolar Support Alliance (DBSA): 1-800-826-3632 SAMHSA Treatment Locator: 800-662-4357

Alyson's website: https://alysonlex.com/

Alyson Lex is the former Marketing Manager for Glazer-Kennedy Insider’s Circle – whose first sales letter generated nearly $9,000.00 in less than 3 days to a list barely over 200 people. Her copy and marketing strategy contributed to a campaign that generated over $1 MILLION at an international event attended by more than 1,000 people. And now, She is a hired-gun for all your marketing “stuff.” So come on over, sit down. Read some blog posts. Check out what services I offer and then get in touch if you want to know more. Alyson Lex Vroom/Veer Stories Getting a sinus infection in high school, the headache didn't go away...and she still has that headache today. A long list of doctors put her on anti depression medications. She finally found a new doctor who didn't put her on more antidepressants. She was diagnosed with Pseudotumor Cerebri which is False Brain tumor. Now a new doctor took away THAT diagnosis in 2008. Big Veer in college when she realized she didn't want to be a teacher...NOW WHAT? Got "shushed" in a meeting...and took a different job...which was awesome!...for a month. Decided she would start her own business 3 years ago. Alyson Lex Links Rock your Marketing - Alyson's Lex Maria Popova's Brain Pickings

Alyson Lex is the copy coach and direct-response copywriter that makes the magic happen in salesletters, landing pages, lead magnets and email campaigns. She helps entrepreneurs create winning copy for their business - whether they simply need a second set of eyes or want someone to do it all for them.She's got the experience (nearly 10 years of it!) to back it up - and she's written for clients all over the world, changing their incomes one sales page at a time. From her start at Glazer-Kennedy Insider's Circle (arguably the leading authority on all things direct-response marketing) to her current business serving private clients, Alyson lives and breathes this stuff.Rev up your business online with some serious HOT marketing! https://alysonlex.com/Download The 30-Second Headline Generator PDF and create high-converting headlines in 30 seconds or lesshttps://alysonlex.com/headlines See acast.com/privacy for privacy and opt-out information.

Todays guest joining us on the Join Up Dots free podcast interview is a lady who is a complete rockstar. Not in the get up on stage and grind it like Tina Turner type of rockstar or perhaps she does that in her spare-time. But the kind of rockstar that can make your marketing, jump out of the page, like Mick Jagger on speed. As she says “I can take you from “I don't know” or “This doesn't work” or even “I'm not having any FUN with this!” to “My Marketing ROCKS!” Which is of course a very confident statement to make, and one that works on every level. So who is she? She is the former Marketing Manager for Glazer-Kennedy Insider's Circle – whose first sales-letter generated nearly $9,000.00 in less than 3 days to a list barely over 200 people. My copy and marketing strategy contributed to a campaign that generated over $1 MILLION at an international event attended by more than 1,000 people. As she says “When I began working for Dan Kennedy and Bill Glazer in 2007, a whole new world was opened up to me in terms of marketing. I'd always paid attention to advertising, and I always had a strange addiction to infomercials, but I never could have imagined that my life would begin revolving around all things marketing, all the time. I studied Psychology, English and Creative Writing in college – never once suspecting that perhaps I was setting myself up for a career in marketing. I always just loved the English language and the way words could be used to accomplish so many things… and in my Psychology classes, I was learning what made people tick. Now I have the great pleasure of taking the things that I love and doing them for money! I get to figure out new ways to make people buy things and it's quite rewarding to know that my words helped someone increase their bottom line and benefit their bank accounts. I really do have the best job in the world.” So what is the difference between creative writing, and great marketing copy? And does she see that this was something she learnt, or was always in here in some degree? Well lets find out as we bring onto the show to start joining up dots with the one and only Alyson Lex.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters. She believes in four levels of research: socially (how prospects relate to friends) relationally (how prospects relate to you, i.e. have they bought or tweeted you) psychologically (what keeps them up at night) demographics (gender, age, location) Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows: get attention (headline, pre-head, sub-head) identify the problem introduce a solution explain how to get it don't let them walk away without it Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter. Resources Alyson Lex (Official Site) Headline Generator (Site) Alyson (Twitter) Alyson (LinkedIn)

Alyson Lex had the enviable job of Marketing Manager at Glazer-Kennedy Insider’s Circle working for Dan Kennedy & Bill Glazer, where she discovered her passion for all things direct response and info-marketing. She’s taken that passion and turned into business where she helps coaches, speakers and authors create info- empires.

Today I'm talking with Alyson Lex about sales funnels that will make selling to your clients a breeze. Grab a notebook because this episode is packed with info that will definitely boost your business! Plus, learn more about the Wellness Magic Makers Community at bit.ly/wellnessmagicmakers

Alyson Lex is a well-known copywriting expert who worked with some of the top copywriters before starting her own company. Alyson now provides strategy to her clients and helps coaches, authors and speakers build their copywriting skills!

Before Alyson started her own company, she was the Marketing Manager at Glazer-Kennedy Insider’s Circle working for Dan Kennedy & Bill Glazer where she discovered her passion for all things direct response and info-marketing. She’s taken that passion and turned it into her business where she helps coaches, speakers, and authors create info empires. In this episode, Alyson and Stacy discuss why going into business for yourself can be a safer career path than working as an employee if you go about it in a smart way. Some highlights include: Feel like you can’t afford to go into entrepreneurship? At minute 1:00, Alyson tells me why this is backward thinking. She tells me why going freelance is very lucrative. “I ran out of money.” At minute 6:00, Alyson talks about the money mistakes she made and what you can learn from her mistakes. Marketing is so important that you should outsource the rest of your business. At minute 11:00, Alyson talks about how and why to learn to market. “Wherever you are, be there.” At minute 16:00, Alyson talks about why the way to achieve work-life balance is by being present in whatever you’re doing at that moment. Be really detailed in your instruction. At minute 21:00, Alyson talks about delegation and how to work with employees effectively. Ways to contact Alyson: Website: askacopyexpert.com *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Today's guest entrepreneur joining us on the top rated Steve Jobs inspired Join Up Dots podcast interview is a lady who is a complete rockstar. Not in the get up on stage and grind it like Tina Turner type of rockstar or perhaps she does that in her spare-time. But the kind of rockstar that can make your marketing, jump out of the page, like Mick Jagger on speed. As she says “I can take you from “I don't know” or “This doesn't work” or even “I'm not having any FUN with this!” to “My Marketing ROCKS!” Which is of course a very confident statement to make, and one that works on every level. So who is she? She is the former Marketing Manager for Glazer-Kennedy Insider's Circle – whose first sales-letter generated nearly $9,000.00 in less than 3 days to a list barely over 200 people. Her copy and marketing strategy contributed to a campaign that generated over $1 MILLION at an international event attended by more than 1,000 people. And that is the kind of online content that anyone would want to know about. As she says “When I began working for Dan Kennedy and Bill Glazer in 2007, a whole new world was opened up to me in terms of marketing. I'd always paid attention to advertising, and I always had a strange addiction to infomercials, but I never could have imagined that my life would begin revolving around all things marketing, all the time. I studied Psychology, English and Creative Writing in college – never once suspecting that perhaps I was setting myself up for a career in marketing. I always just loved the English language and the way words could be used to accomplish so many things… and in my Psychology classes, I was learning what made people tick. Now I have the great pleasure of taking the things that I love and doing them for money! I am very content to figure out new ways to make people buy things and it's quite rewarding to know that my words helped someone increase their bottom line and benefit their bank accounts. I really do have the best job in the world.” So what is the difference between creative writing, and great marketing copy? And does she see that this was something she learnt, or was always in here in some degree? Well lets find out as we bring onto the show to start joining up dots with the one and only copywriting entrepreneur Alyson Lex.

Alyson had the enviable job of Marketing Manager at Glazer-Kennedy Insider’s Circle working for Dan Kennedy & Bill Glazer, where she discovered her passion for all things direct response and info-marketing. She’s taken that passion and turned it into a business where she helps coaches, speakers and authors create info-empires.

Alyson had the enviable job of Marketing Manager at Glazer-Kennedy Insider’s Circle working for Dan Kennedy & Bill Glazer, where she discovered her passion for all things direct response and info-marketing. She’s taken that passion and turned it into a business where she helps coaches, speakers and authors create info-empires.

ALYSON Lex, got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, marketing and copy.Since then, she’s used that education to build her own business providing copywriting and marketing strategy to clients all over the world to make their marketing fun, effective, and profitable. Recently, Alyson began working with coaches, consultants, speakers, authors, podcasters, bloggers, experts and info-marketers to create programs and products that SELL... copy and funnels that CONVERT... and kick-ass strategy to bring it all together into one Info-Empire. To learn more, visit www.rockyourmarketing.com Check the infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!

  Join copywriting and product creation expert Alyson Lex, as she shares how authors can leverage their book to increase their income. Alyson got her start working for two of the highest paid and most sought after copywriters and strategists in the world, Dan Kennedy and Bill Glazer. As marketing manager of the Glazer-Kennedy Insider Circle, Alyson got a first class education in direct response marketing, copywriting and info product creation. Since then, she’s used that education to build a thriving business, providing copywriting and marketing strategies to clients all over the world to make their marketing fun, effective and profitable. Alyson’s brilliance is showing authors ways to monetize their book. To find out more contact her through her website, http://rockyourmarketing.com. Visit us at BookMarketingMentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Alyson Lex is the former Marketing Manager for Glazer-Kennedy Insider’s Circle – whose first sales letter generated nearly $9,000.00 in less than 3 days to a list barely over 200 people. Her copy and marketing strategy contributed to a campaign that generated over $1 MILLION at an international event attended by more than 1,000 people. And now, She is a hired-gun for all your marketing “stuff.” So come on over, sit down.  Read some blog posts.  Check out what services I offer and then get in touch if you want to know more. Alyson Lex Vroom/Veer Stories Getting a sinus infection in high school, the headache didn't go away...and she still has that headache today. A long list of doctors put her on anti depression medications. She finally found a new doctor who didn't put her on more antidepressants. She was diagnosed with Pseudotumor Cerebri which is False Brain tumor. Now a new doctor took away THAT diagnosis in 2008. Big Veer in college when she realized she didn't want to be a teacher...NOW WHAT? Got "shushed" in a meeting...and took a different job...which was awesome!...for a month. Decided she would start her own business 3 years ago. Alyson Lex Links Rock your Marketing - Alyson's Lex Maria Popova's Brain Pickings  

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a copywriting and direct response marketing expert who got her start working for Dan Kennedy and Bill Glazer, and now helps coaches, speakers and authors create their own information marketing empires. Get your free copy of Alyson's Sales Copy Template at: www.RockYourMarketing.com

Alyson Lex is a former GKIC copywriter and is one of the few copywriters I truly respect and someone I frequently speak to when in need of a critique. Listen in while we talk about really random things, business strategies and most importantly what Alyson learned at GKIC

Let’s face it – you can spend years learning how to create awesome copy.  You could figure out how to write that info-product that’s been on your mind for months.  You can burn the midnight oil thinking about headlines and CTAs and marketing funnels and all the stuff that goes into successfully making your marketing […]

Alyson is the founder of RockYourMarketing.com and is dedicated to helping entrepreneurs and small business owners make their marketing FUN and effective.