Podcasts about transform your brand

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!  In this episode, we explore the intersection of consumer psychology, brand management, and Diversity, Equity, and Inclusion with Dr. Shailendra Pratap Jain and Dr. Shalini Sarin Jain. Shailendra, an award-winning professor at the Foster School of Business, shares insights from his groundbreaking work in marketing and brand transformation. Shalini, a leader in DEI and a management professor at the Milgard School of Business, discusses her impactful research on gender representation, corporate ethics, and social responsibility. Together, they reveal principles for navigating brand crises and creating socially responsible strategies that drive impact and innovation. Key Topics Covered: Shailendra and Shalini's co-authored book, Managing Brand Transgressions: 8 Principles to Transform Your Brand. Real-world examples of rebuilding trust in brands after crises. The evolving landscape of Diversity, Equity, and Inclusion in business. How ethical leadership influences corporate strategy and culture. This conversation is a must-listen for business leaders, marketers, and anyone passionate about meaningful change in the business world. Connect with them at https://brandtransgressions.com/   Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.   If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!  DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

Are you feeling overwhelmed and struggling to prioritize your time as a school leader? In this episode, I share some exciting news about my upcoming digital course, Take Control of Your Leadership:. This course is designed to help you overcome overwhelm, focus on what truly matters, and lead with clarity, and it's LIVE - go to theprincipalacademy.com and check out Take Control of Your Leadership.And now...about our guest on this week's episode:Shailendra Pratap Jain is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University's Kelley School, University of Rochester's Simon School, Cornell University's Johnson School, University of Western Ontario's Ivey School, Cambridge University's Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.Shalini Sarin Jain is Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma. She has published articles on gender representation and compensation parity in top management, allegations of sexual misconduct, sustaining livelihoods or saving lives during COVID, and corporate response to mandatory CSR regulation in leading management journals including the Journal of Business Research, Journal of Business Ethics, Management and Organization Review, and Journal of Family Business Strategy. Dr. Jain teaches courses in business and society, ethics, and CSR at the undergraduate and MBA level and has extensive industry, government, and non-profit experience leading and providing consulting services to state, county, and city governments.Connect with Dr.'s Jain on LinkedIn: Dr. Shelly Jain Dr. Shalini JainGet their book here: Managing Brand Transgressions: 8 Principles to Transform Your Brand

In this thought-provoking episode of Partnering Leadership, Mahan Tavakoli speaks with Shailendra Pratap Jain and Shalini Sarin Jain, co-authors of the book Managing Brand Transgressions: 8 Principles to Transform Your Brand. With decades of research and leadership experience, the Jains share compelling insights into how organizations can navigate brand crises with integrity and build resilience for the long term.The conversation dives deep into the principles that distinguish brands like Tylenol, Patagonia, and Ben & Jerry's as models of authenticity and trust. Shailendra and Shalini reveal why managing brand transgressions goes beyond crisis management—it's about embedding empathy, accountability, and transparency into the very fabric of leadership and culture. Drawing on examples from global brands, they dissect what happens when organizations prioritize profits over principles and offer actionable strategies to strike the right balance.As CEOs and senior executives face an age of hyper-connected digital transparency, this episode offers practical lessons on how to build trust and recover from missteps while strengthening your organization's brand identity. Whether you're leading a small team or steering a multinational corporation, Shailendra and Shalini's insights will inspire you to rethink your approach to brand management in today's complex landscape.Actionable Takeaways:Discover why addressing the pain of victims is the most critical first step in brand crisis management—and how few companies actually get it right.  Learn the "gold standard" principles from Tylenol's crisis response that can guide your organization in times of uncertainty.  Hear how Patagonia and Ben & Jerry's have successfully aligned their brand values with their business strategies, creating deep loyalty and lasting impact.  Uncover the risks of avoiding transparency in today's digital age and why attempting to conceal mistakes often results in far greater consequences.  Explore how leadership tone at the top shapes middle management and employee responses during crises, for better or worse.  Find out how empowering employees with transparency and autonomy can turn them into frontline advocates for your brand, even during challenging times.  Understand why balancing principles and profits is not just a moral dilemma but a strategic necessity in building sustainable brands.  Learn how companies like Apple have turned public backlash into a moment to reinforce their brand authenticity and regain trust.  Gain insights into the leadership actions that can prevent your organization from becoming a cautionary tale, even before a crisis hits.  Connect with Shailendra Pratap Jain and Shalini Sarin JainBrand Transgressions Website Shailendra Pratap Jain LinkedIn Shalini Sarin Jain LinkedIn  Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better. Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Core Philosophy 00:16 Welcome and Episode Context 00:46 The Shift Away from Freebies 01:04 Ideal Client and Mastermind Insights 03:07 The Concept of Phases 06:02 Introducing Ava: The Ideal Client 13:01 Phase One: Messaging Mastery 17:50 Phase Two: Scaling and Systems 24:30 Phase Three: Legacy and Leadership 29:47 Conclusion and Call to Action QUOTABLES: Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!  [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. 

Have you ever wondered why some brands thrive while others get lost in the noise?In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I'll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies.Throughout this episode, you'll learn to define your brand's core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trust. These three essential steps will help you create a brand that not only stands out but also grows with your business. Tune into episode 112 of The Brand Therapist and discover how to elevate your brand's recognition, build stronger connections with your audience, and establish a clear, compelling identity that resonates deeply in today's competitive market.In This Episode, You Will Learn:The importance of defining your brand's core essence using archetypes (2:20)How to craft your brand's “super fan” to build loyal client connections (9:45)What a messaging architecture is and why it's crucial for brand consistency (16:05)Resources Mentioned:The Hero and the Outlaw by Margaret Mark and Carol S. PearsonBrand Quiz Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Nick talks to branding expert Greg Merilees, who shares his journey from t-shirt design to creating impactful websites for notable figures like Frank Oz and Sylvester Stallone. They delve into the essence of branding, discussing how it shapes perceptions and drives customer engagement. Greg emphasises the importance of clarity in messaging and the role of storytelling in building trust with audiences. They also explore the significance of unique positioning in a crowded market, illustrated through compelling case studies, including a Pilates instructor who transformed her business through a well-crafted online presence.    KEY TAKEAWAYS Branding as Perception: A brand is defined by what others say about you when you're not in the room. It's essential for a brand to resonate with customers and evoke feelings that encourage them to take action. Importance of Clarity: Clarity in messaging is crucial. Businesses should focus on clearly communicating what problems they solve and who they serve, rather than using jargon or clever phrases that may confuse potential customers. Storytelling in Branding: Storytelling is a powerful tool for building trust and authority. By sharing personal stories, case studies, and customer experiences, businesses can create a narrative that resonates with their audience and positions them as the guide in their customers' journeys. Incremental Improvement: A website is never truly finished; it should evolve over time. Businesses should start with a basic online presence and continuously improve it by adding valuable content, social proof, and trust elements as they grow. Unique Selling Proposition (USP): Identifying and highlighting what makes a business unique is vital for standing out in a crowded market. This can be achieved through competitor analysis and understanding customer feedback to draw out key differentiators.   BEST MOMENTS "A brand is what others say about you when you're not in the room, and it needs to appeal to your customers so that they take action with your brand." "If you don't have clarity in your message, people will leave your website. Clarity wins every time over being clever." "When people come to your website, they only care about what's in it for them, not about you."   GUEST RESOURCES Studio 1 - https://studio1design.com/about/   VALUABLE RESOURCES FREE TRAINING: Below, I cover 3 Simple Scaling Systems that will help you build a business that provides more freedom, makes you more money, and sets you up for total financial independence. https://go.highvalueexit.com/training FREE DOWNLOAD: "Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. https://go.highvalueexit.com/opt-in   Nick's LinkedIn: https://highvalueexit.com/li   Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.Support the show: https://highvalueexit.com/

SHAILENDRA PRATAP JAIN, PH.D. is a Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He recently wrote a book with his wife SHALINI SARIN JAIN, PH.D. Associate Professor of Management and the inaugural Director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington, Tacoma.  “Managing Brand Transgressions: 8 Principles to Transform Your Brand”  https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor The Jason Cavness Experience is sponsored by CavnessHR. CavnessHR provides HR to companies with 49 or fewer people. CavnessHR provides a tech platform that automates HR while providing access to a dedicated HR Business Partner. Dr. Jain's Bio SHAILENDRA PRATAP JAIN, PH.D. is Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University's Kelley School, University of Rochester's Simon School, Cornell University's Johnson School, University of Western Ontario's Ivey School, Cambridge University's Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai.  Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.  We talked about the following and other items Introduction and Background of Dr. Jain Educational Background and Comparisons Travel Experiences and Bucket List Destinations Cultural Differences and Historical Context  Indian-Pakistan Relations and Global Alliances Consumer Psychology and Marketing Influences Teaching and Research in Academia Research and Publication Challenges Pros and Cons of Being a Professor  Preparing for a PhD Program The eight principles Managing Brand Transgressions: 8 Principles to Transform Your Brand  Dr. Jain's Social Media Dr. Jain's LinkedIn: https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/ Book website: www.brandtransgressions.com Managing Brand Transgressions: 8 Principles to Transform Your Brand https://www.amazon.com/Managing-Brand-Transgressions-Principles-Transform/dp/150152108X Where to purchase the book (individual copies)  Amazon: https://www.amazon.com/s?k=managing+brand+transgressions&crid=28RGBV7KPJCUD&sprefi   De Gruyter: https://www.degruyter.com/document/doi/10.1515/9781501517334/html Bulk Orders (Region specific – only for corporations, libraries etc.) De Gruyter: https://www.degruyter.com/publishing/about-us/contact/sales?lang=en

Discover the true power of impact branding with Rich Kozak, where marketing is just the final step in the process. In this insightful episode of Grownlearn, Rich explains why impactful branding goes far beyond the execution phase of marketing campaigns. Learn how to define your brand's purpose, craft a clear message, and create meaningful impact before diving into marketing tactics. As Rich states, it's a lot about getting clarity on the impact you want to provide. Whether you're an entrepreneur, coach, or author looking to elevate your brand, Rich's expertise will help you build an authentic brand that resonates with your audience. Rich Kozak's website 'You Want More Clarity For Your Brand to Increase Its Impact. Get Straight Talk You Can Trust, and Deep Experience You Can Count On.': https://richbrands.org/ Special 1/2 Day event with Richard Kozak: https://richbrands.info/halfday ------------------------------------------------------------------------------------------------------------------- Discover Growth with Grownlearn.org. In today's fast-paced and competitive environment, staying ahead of the curve through innovation is more vital than ever. That's why I'm excited to introduce a groundbreaking service we're offering in collaboration with InnoAnalytiX. This service is designed to help you identify bottlenecks and uncover low-hanging fruits for innovation within your organization. Using a proprietary Generative AI LLM, InnoAnalytiX performs a comprehensive assessment through a digital questionnaire distributed to your employees. The result is a detailed dashboard that highlights key innovation indicators and areas where improvement is needed. Based on these insights, Grownlearn will connect you with the ideal consultant, trainer, coach, or speaker from our global network of top-tier experts to address any gaps and drive growth. For more info and a free trial, reach out on www.grownlearn.org -------------------------------------------------------------------------------------------------------------------

In this episode, we sit down with Matt Johnston, an entrepreneur and business strategist, to explore the power of differentiation and polarization in branding. Matt shares his journey from directing plays in New York to launching his Reframe Method, a revolutionary approach to elevating businesses by standing out in a crowded marketplace. We delve into the importance of specificity, empathy, and polarizing your audience to create a memorable brand that thrives in today's competitive environment. Learn actionable insights on how to escape the epidemic of sameness and reframe your business for lasting success. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Professor Shalini S Jain, co-author of "Managing Brand Transgressions," shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today's fast-paced business environment. 00:35- About Shalini S Jain Shalini is the co-author of Managing Brand Transgressions - Eight Principles to Transform Your Brand. She's an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington. She's been recognized, felicitated, and awarded several times. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Join us as we explore how to transform brand crises into opportunities for growth with renowned business professors and authors, Drs. Shalini and Shailendra Jain. In this episode, we dive into the essential principles for managing brand transgressions, focusing on accountability, transparency, and long-term success. Drawing on their book, Managing Brand Transgressions: Eight Principles to Transform Your Brand, the Jains share real-world case studies, including Tylenol and Starbucks, showcasing how companies can rebuild trust and reputation after a crisis. Learn how leadership plays a pivotal role in guiding organizations through tough decisions and why prioritizing values over short-term profits leads to lasting success. What this episode will do for you: Understand how brands can recover and grow after crises by embracing accountability and transparency. Learn how leadership decisions shape the DNA of an organization and its long-term culture. Discover actionable strategies for managing brand transgressions from industry case studies. Explore why values-driven leadership is essential for sustaining trust and customer loyalty. Gain insights on how to balance profit pressures with ethical decision-making. For a curated transcript and links to resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Turning-Brand-Crises-into-Opportunities-with-Drs-Shalini-and-Shailendra-Jain

Brand Transgressions may cause significant damage to an organisation. How do we manage Brand Transgressions when they happen?  Niels Brabandt discusses the issue with Professor Shailendra Pratap Jain, PhD who recently published his book 'Managing Brand Transgressions - 8 Principles to Transform Your Brand'. Professor Jain Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University's Kelley School, University of Rochester's Simon School, Cornell University's Johnson School, University of Western Ontario's Ivey School, Cambridge University's Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.   Host: Niels Brabandt / NB@NB-Networks.com Contact: https://www.linkedin.com/in/nielsbrabandt/ Leadership Letter: https://expert.nb-networks.com/ 

Shama Hyder is a well-respected and early pioneer in the world of social media. She brings a rare “from the trenches” perspective. She's the Founder and CEO of Zen Media, one of today's leading B2B marketing and PR companies in the country. Shama is also an active Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute.Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 24 countries and spoken for recognized brands, including NASA, Yale, Movado, Marriott, Chase, Toyota, Mastercard, and Disney.Shama Hyder helps leaders and companies understand strategically and practically how to connect what's next to what is now. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO Award. She is one of the only entrepreneurs to be recognized by Business Week, Inc, and Forbes alike for being an Under 30 Mover and a Shaker. LinkedIn named her one of their “Top Voices” in Marketing and Social Media for four years in a row. In 2023, she was named the Top Marketing Leader by Masthead Media.As a preeminent thinker in the digital age, Shama is a coveted media contributor, frequently featured on platforms such as NPR, Inc., Fox Business, MSNBC, Bloomberg, and CW. Her insights continue to shape the industry, inspiring others to navigate the ever-shifting digital terrain confidently.Find Shama at zenmedia.com and at linkedin.com/in/shamahayder  ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

In this episode of the 1SEO Podcast, we reveal how strategic integration of fun and engaging video content can dramatically transform a business's brand perception and reach. We explore a real-life case study where Radiant Plumbing, with the help of 1SEO Digital Agency, achieved remarkable results: 719 search and display conversions, 22 contact form submissions from a single video, and a robust lead generation system driven by smart PPC tactics.

Are you struggling to create a brand that truly resonates with your audience?In this episode, Chris Outlaw imparts his expertise on the creation of a brand that leaves a lasting impression. He stresses the importance of brand differentiation and the power of brand personality to establish a brand that distinguishes itself from the competition. Chris outlines practical steps for conducting brand audits and refining the brand's narrative to accurately resonate with the target audience. He highlights the significance of assessing the visual identity of the brand to create a memorable and immersive brand experience that captivates customers. By adhering to Chris's advice, one can create a brand that not only stands out but also accomplishes business objectives.About Chris Outlaw:Chris is a founder of Elements Brand Management a brand strategy, design and marketing agency that help businesses to adapt, evolve and transform their brand so they can unlock their full potential.  He is also the host of The Unified Brand Podcast a podcast that is dedicated to helping businesses to build brands that standout and create an impact.   Please click here to learn more about https://www.elementsbrandmanagement.co.uk/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

How is this possible?What's in the energy? Who does that?How?Whaaaaaaa?What are they on?This is f*cking INSANEPerfectTed have astounded me since day one.Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.PerfectTed's meteoric rise is CRAZY - they've achieved in 1 year what most would dream of in 10 years

Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer.In this week's episode, we'll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible.We'll discuss the power of proprietary and how this tiny two-letter “™” can actually transform your brand into something bigger. We'll also cover the repelling strategy, why selling aspirations work better than features, the importance of highlighting tangible benefits, and a whole lot more.Are you ready to elevate your marketing strategy?Let's get started!Key Takeaways:Introduction (00:00)The power of creating a brand identity (00:31)5 PARTS of Irresistibility concept (02:00)Leveraging proprietary elements for your brand (03:13)Sell aspirations vs. features (05:45)Using the repelling strategy to attract ideal clients (06:51)Importance of tangible benefits in marketing messages (09:52)Specificity is equal to credibility (12:37)Final thoughts (14:33)Additional Resources:- Subscribe to my Margin Makers Newsletter here- Learn how to jumpstart your SaaS business for FREE here- Grow your business with Matt here - Connect with Matt on Facebook here- Follow Matt on Instagram here--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.Show Notes:Social Media: @ChrisWardjr on all platformsWebsite:  chriswardjr.comWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

In this episode, we interview Kasey Skala, who brings a wealth of experience from his impressive career in consumer marketing across large global brands like Great Clips, Solo Cup, Virgin Mobile, and more recently his transition to Citywide, a B2B franchise company in North America. What you'll learn in this episode: The Power of Storytelling: Discover why storytelling is essential for connecting with individuals and how it can make your brand stand out by adding meaning and purpose. Differentiating Your Brand: Learn how to use storytelling to decommoditize your services or products, making your brand the preferred choice amidst a sea of competitors. Consumer Connection through Stories: Uncover the secrets to leveraging consumer experiences and stories to create a deeper bond with your brand, using examples from Kasey's work with Solo Cup and other companies. Storytelling in B2B: Gain insights into the nuances of storytelling in the B2B sector and how humanizing your brand can significantly impact your content's effectiveness, even in industries considered less exciting. Finding and Sharing Impactful Stories: Kasey shares practical tips on uncovering compelling stories within your organization or customer base that resonate on an emotional level and foster community engagement. This episode is packed with tactical lessons on using storytelling to not only enhance your brand's presence but also to build meaningful connections with your audience. Whether you're in B2C or B2B, there's something to learn from Kasey's extensive experience and innovative approaches to marketing.

Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.Key Takeaways:Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.Innovative Promotion Tactics: Uncover creative ideas for promotional campaigns to captivate your audience.Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success. Tune in and apply these strategies to your book marketing plan! Here's how to connect with Alexandra:Website: EatMyWords.comInstagram: Eat My Words names*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************

 Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection. Show Notes:This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copyWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com  |  www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?   In this week's episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships!    Follow on Instagram @shineventures and @shinetalentgroup Follow on TikTok @shinetalentgroup   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Key Takeaways Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms. Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. More About Shama Hyder: Connect with Shama on LinkedIn - linkedin.com/in/shamahyder Check out her Website - shamahyder.com Visit Zen Media - zenmedia.com Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It's my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement.

Looking to captivate consumers and elevate your brand's visual appeal? Join us on Top Dog Tips as host Greg Belanger, talks to Todd Patterson, a leading Commercial Photographer and Food Stylist from Ridgerock Studios. Learn invaluable insights and actionable tips to enhance your brand's visual impact. Discover how to select the right partner and navigate the world of product photography and food styling effectively. Don't forget to Like and Subscribe now for more expert tips and industry insights! A bit about our guest: Todd is the owner of RidgeRock Studios.  Renowned is an amazing commercial photographer, he has been successfully excelling in his field for 28 years. You can connect with Todd on LinkedIn at: https://www.linkedin.com/in/todd-patterson-a7188a5 #topdogtips #yyc #yycbusiness #photography #visualbranding #commercialphotography To be our Next Guest on Top Dog Tips at YYC Calgary Business please follow this link https://form.123formbuilder.com/6233829/form | About Greg and Top Dog Tips: Greg guides professionals and businesses to create strong brands built on their expertise and become the Go To authority in their niche. He applies 30 years of sales and marketing experience to building those brands, creating supporting digital assets, and promoting them across multiple channels and platforms. Connect with Greg on LinkedIn https://www.linkedin.com/in/gregbelanger/ The best information on how to run a small business comes from those who do it every day. That's why Top Dog Tips hosts Calgary business owners who share their expertise and experiences with you. Get top business tips from the people in your community on how to you run your business more successfully. Top Dog Tips is also the ideal choice to showcase your expertise and your company. Promote your brand and story on Top Dog Tips and: · Reach a global audience via the yyccalgarybusiness.ca website and the MegaPixxMedia YouTube channel. · Gain additional viewers of your Top Dog Tips episodes through free publication on YYC Business social media platforms. · Download your Top Dog Tips episode to your personal and company social media pages.   Website: https://yyccalgarybusiness.ca/ YouTube: https://www.youtube.com/channel/UCySVptRPgzJJa9eBIWDxogQ Facebook:  https://www.facebook.com/calgarysbusiness/   LinkedIn:  https://www.linkedin.com/company/calgarysbusiness/ Instagram: @yyccalgarybusiness TikTok: @yycbusiness   Filmed and edited by ENTA Solutions   www.entasolutions.org FOR YOUTUBE The views and opinions expressed in the video are those of the authors and do not necessarily reflect the official policy or position of MegaPixxMedia Ltd and their Affiliates Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.   This video is for entertainment only.

Rusty Shelton is an accomplished entrepreneur and thought leadership strategist who serves as the Founder and CEO of Zilker Media, a leading agency specializing in building platforms for authors, thought leaders, and brands.Rusty is also the co-author of “Mastering the New Media Landscape: Embrace the Micromedia Mindset” and “The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego.” He is a sought-after speaker, sharing insights on PR and marketing, and an active member of the Entrepreneurs' Organization in Austin. In this episode… In an ever-evolving digital landscape, building a personal brand with authenticity and trust is indispensable for growth. On this riveting episode of Inspire Insider, Rusty Shelton, the mastermind behind Zilker Media, sheds light on the power of people-driven brands. Rusty unveils the secret sauce to establishing thought leadership, encompassing strategies usually relegated to authors and publishers. Through captivating examples, he demonstrates the potential of quiz marketing as a potent lead magnet, which segues into a discussion on the Authority IQ quiz – a tool that helps individuals comprehend their standing in thought leadership.  Rusty continues educating listeners by discussing the significance of an online brand audit, urging the use of a distinctive name to dominate search results. He emphasizes the necessity of positioning oneself as a thought leader with insights to share rather than an operator looking to sell. Furthermore, Rusty talks about combating the perception of ego-driven branding by serving as a messenger for a mission-driven cause. In this episode of “Transform Your Brand Marketing with People-Driven Strategies,” Dr. Jeremy Weisz interviews Rusty Shelton, the Founder and Chairman of Zilker Media. They unravel the intricacies of building a powerful personal brand. Key takeaways include the efficacy of quiz marketing in generating leads, the significance of online brand audits in bolstering searchability, and the profound impact of cultivating trust through thought leadership. Don't miss this insightful conversation teeming with actionable strategies!

When you approach your branding with intention, you'll receive incredible results. In today's episode, Jessie covers: Her latest client project and speaking engagement (and how intention is at the forefront of it all!) What it means to build an intentional brand, and why intention is so important The three things that have helped her weave intention into her life, work, and brand An important reminder that intention should be paired with action! — Ready to elevate your brand? I'd love to work with you! Click here to schedule a call with me, and let's discuss the ways I can help you take your brand to the next level. — To connect with Jessie: Instagram: @jessie__christensen Email: hello@jessie-christensen.com Website: jessie-christensen.com LinkedIn: linkedin.com/in/jessieachristensen Pinterest: pinterest.com/jessie_christensen/_saved — Have a question or topic you'd like Jessie to cover? Or are you interested in being featured as a guest expert on the show? Submit your request here. — Want to learn my 3-step method to magnetizing your dream clients (without spending more time or $$$ on marketing?) Then my FREE Clients On-demand Mini Course is for you — get instant access here.

Episode #86 of the 2B Bolder Podcast features an incredibly smart, hardworking businesswoman in tech. Shama Hyder is the Founder & CEO of Zen Media, a PR and marketing agency serving tech-driven b2b companies around the globe.  Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, and CW.  She's one of the world's leading experts on marketing and PR in the digital age. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company.   Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She is the bestselling author of The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.   Shama has delivered keynotes in over 20 countries and spoken for recognized brands, including Chase, Tupperware, and Inc 5000.  As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs Under 25” by Business Week, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for four years in a row.   Shama holds a BA in Communication Studies and a Master's in Organizational Communication and Technology, both from the University of Texas at Austin.   She is a member of the 2022 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.In this episode, we dive deep into Shama's journey and discuss her secret to success. From starting her business at the age of 21 to becoming a role model for young entrepreneurs, Shama's passion for technology, marketing, and inspiring others shines through. We also explore her strategies for growing a B2B business in a rapidly evolving digital landscape.Tune in and be inspired by Shama's insights on being bold, adapting to change, and staying ahead in the B2B world. It's a conversation you won't want to miss! Resources:Linkedin.com/In/shamahyder ZenMedia.comZenMedia.com/blog ShamaHyder.com TwitterShamaSupport the show

Join us as we delve into the remarkable story of Anu Nadimpalli, an artist, poet, author, and creative entrepreneur who has revolutionised the way solopreneurs and wellness professionals express their brand through captivating art. Discover the transformative power of art and how Anu's unique art experiences have gained international recognition. From her beginnings as an interior and architectural designer to her inspiring journey of resilience and reinvention, Anu's work encompasses social media marketing, sustainable fashion, and empowering collaborations. Tune in to explore how art can elevate your brand and connect with your audience on a deeper level.Support the showThanks for listening! If you are a Woman in Spain, or a Woman thinking about moving to Spain join costawomen.com - its free to join

Are you tired of attracting the wrong clients? Want to know how you can set yourself apart in the saturated world of content marketing? In this episode, we delve into the world of 'Content Fortresses' with our guest experts.Our experts, Lyndsay Cambridge and Martin Huntbach of Jammy Digital, break down the concept of a 'Content Fortress', a strategic approach to content marketing that attracts the right clients and repels the wrong ones. They share their insights, experiences, and methods to help you build a strong, unique brand that speaks to your ideal audience.Here are some of the topics we covered:

Molly McCauley is based in Los Angeles and NYC and is an editorial wedding photographer with a background in design and fashion.With an MFA in Fine Art Photography, Molly has always had her sights set on education. She created Make Pretty Workshops for hands-on photo education and mentorship for the fashion-forward, design-driven photographers who want to refresh their brand's aesthetic and gain the experiences needed to grow their business. Today she's sharing how you can transform your brand by curating your portfolioThis episode is sponsored by Our ResourcesCheck out some free resources to help grow your business at podcast.allheartphoto.com/resourcesFind Molly at:Website: mollymccauley.comWorkshops: makeprettyworkshop.comInstagram: @mollymccauley_photo@makeprettyworkshopFull Shownotes at podcast.allheartphoto.comFollow alongwww.instagram.com/witt.podwww.instagram.com/allheartphoto

Join Gianmarco Meli and his guest, Monica Sharma-Patnekar, as they talk about a method to identify target market, craft offers, and communicate based on the customers' core needs, wants, and aspirations. They also talked about being committed to giving customers exceptional service, outstanding products, and content tailored to their needs. If you are looking to grow your business, this episode is for you. Here's a breakdown of what to expect in this episode:• The importance of knowing who you're serving.• Ways to find your customer's needs and desires.• You must follow up with customer conversations if you have direct access to your customers.• The importance of using data to get to the heart of your customer's motivations.• Use your product page as a landing page instead of a store page.• And so much more!Download the “4 types of questions to ask your customer” made by Monica to discover the needs, wants & desires of your customer! - About Monica Sharma-Patnekar:Monica Sharma-Patnekar is an eCommerce brand mentor & consultant. She works with creative & conscious entrepreneurs - eCommerce, product-based, and retail - who want a more precise & more focused vision for their brand so that they can communicate & connect with their actual audience and have more impact on the products they sell.It all started with an MSc. Business Administration, major Marketing. From there, it just took on its own life. She brings together over 17 years of experience.She worked with Fortune500 companies across Brand Management, Strategy Consulting & Global Marketing. Google has hired her to coach their premium partners - 7-figure scale-ups Tech, SaaS & agencies who work with eCommerce businesses. She continues to work with scale-ups as a fractional CMO. Coach small business, creatively conscious, eCommerce, product & retail entrepreneurs.. on their way to 6-figures; others scaling to 7-figures and beyond.Dutch by birth. Indian by heritage. Global by choice & education. A creative thinker. A dancer. A chai fanatic. A mom of 2 girls.Check Monica on...Website: www.businesswithmonica.comLinkedIn: https://www.linkedin.com/in/monicasharmapatnekar/Instagram: https://www.instagram.com/businesswithmonica-------------------------------------------Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=enFacebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesHelium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10Billo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

Orsolya (short Orsi, but pronounced Orshie) didn't wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to help engage and retain the right customers. 00:00 - 00:51 Orsolya's Bio 00:52 - 11:53 Marketing Essentials Moment: Value of using Coupons 11:54 - 12:23 Welcome to Peppershock Media's Marketing Expedition Podcast 12:24 - 15:03 Welcome to the show, Orsolya (Orshie)! 15:04 - 23:03 How Orsolya helps businesses rethink marketing by building their foundation (Branding) 23:04 - 25:40 How brand builds trust 25:41 - 29:21 Building a brand that speaks to what the customer values 29:22 - 33:05 Understanding your Target Audience 33:06 - 33:45 Here's a $25 credit to try Stitch Fix! Use our link to get your credit! 33:46 - 39:07 Word of the Day: Functional Beauty 39:08 - 43:17 Transforming business brands from noise to clarity 43:18 - 43:27 “Speak value, stop talking about yourself and start talking about how you solved a problem to your customer.” -Orsolya Herbein 43:28 - 48:23 Resources and mentors that inspire Orsolya 48:24 - 51:46 Sharing marketing tactics and words of wisdom 51:47 - 52:43 Fun, fame, or fortune? 52:44 - 53:27 Reach out to Orsolya at linkedin.com/in/orsolya-orshie-herbein-95300bb/ and brand3.net 53:28 - 53:44 Thank you so much, Orsolya! Enjoy your marketing journey! 53:45 - 54:30 Join The Marketing Expedition Community today! #marketingtactics #marketingtips #marketing #digitalmarketing #marketingstrategy #marketingstrategies #socialmediamarketing #digitalmarketingagency #socialmedia #digitalmarketingtraining #branding #marketingideas #brand3

 This episode is all about what your genius zone is, and how to find it.As an e-commerce business coach, I meet a lot of super capable, amazing women.  Often, these women are doing everything - from the household chores, taking care of the kids, working 9 to 5 jobs, and more.  And then in their business, they're wearing ALL the hats - marketing, bookkeeping, fulfilling orders, creating new products...the list goes on.This isn't healthy for yourself or your business. The key here is to know your genius zone and prioritise those tasks in which you do best. This may be difficult at first, but it certainly is doable, and in this episode I'm going to teach you how.Let's get your genius on! LINKS:Connect with Lisa:Website: https://lisajones.co/ Instagram: @lisajones_coFree Facebook Group: Uncomplicated E-commerce for Women!! 

Is your brand feeling invisible?Well, it's that time of the week again... Today you're going to learn how to turn your brand from invisible to irresistible.So, who's your teacher?Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought.Having worked with iconic brands including Microsoft, Redbull and eBay. It's fair to say that he knows more than a thing or two about what it takes to make your brand seen and heard.So what are you waiting for? Now is the time to take your brand from invisible to invincible....---------------------------------------------------------------Tom's linksLinkedin - https://www.linkedin.com/in/tgeary/School of thought LinksTwitter - twitter.com/schoolothoughtInstagram - instagram.com/schoolofthought/Facebook - facebook.com/schoolofthoughtsf------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.Jeff Rosenblum launched and leads one of the most innovative brand agencies in the world: Questus.In this episode one of the world's top advertising executives tells us how iconic brands win new customers and build armies of evangelists, and guides us through to the other side with his new book Exponential: Transform Your Brand by Empowering Instead of InterruptingJeff tells that great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people's lives forward.Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!About JeffJeff Rosenblum is an advertising agency founder, documentary filmmaker and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.He is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more.Jeff was the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It revealed the surprising story about the industry's ability to create breakthrough brands by empowering consumers. In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing, screen writing and funk guitar. His guitar instructor summarizes these efforts best, describing his playing as “mediocre, at best.”When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as an Advisory Board for Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. He lives in New York City with his wife and two kids, who are much cooler and better looking then he is.   About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022.Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Jeff Rosenblum is a co founder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a groundbreaking documentary about the advertising revolution called The Naked Brand and the book Friction which explained how passion brands are built.   Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and the London Business School. He has won some of advertising's most prestigious awards, and presented at many of the industry's largest conferences.   Questions   Could you share with us a little bit about your journey? Your Book Exponential, could you tell us a little bit about what the book is about? Who is the book geared towards helping and what do you mean by empowering? And what do you mean by interrupting? What does empowerment really mean in practical steps or practical implementation? When you say you employ your team members, what does that look like? Could you give us maybe one or two examples? How do factors like culture and transparency help companies to build exponential growth? You mentioned that there are multiple channels that exist nowadays. Let's say a brand is looking to be present on all channels, but they just don't have the resources to be active on all channels. What would your recommendation be to them? Could you share with our listeners what is the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with our listeners maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you read recently. But it definitely has left an impressionable mark on you. What's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online if they wanted to follow your journey or even to get in contact with you? Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote; it kind of helps to get you refocused or get you back on track if for any reason you get derailed.   Highlights   Jeff's Journey   Jeff shared that he took a pretty unique path to where he's at, he didn't necessarily go to some of the finest educational institutions in the world, he was a pretty crappy college student, to be honest with you. And when he graduated school, he had to beg his way into an internship at a research company and they gave him a three month shot and he applied a philosophy that he continued to apply every single day now three decades later, which is “First one in, last one out, every day.” First one in, last one out.   So eventually, that internship turned into a full time job and this was around the birth of the internet. And as a researcher, his job was to collect data and they had very traditional ways of collecting that data, it was through the mail and through the mall surveys and phone surveys, in focus groups. And his job was to figure out how he can collect the highest quality data possible at the lowest price. And then when the internet came along, he had this crazy idea, which was why can't we start collecting all of that data through the internet, which seems grossly obvious now. But really, nobody was doing it at that time, or very few people were doing it at that time.   So, he was lucky enough to be one of the few people pioneering the field of internet research. So, he's still like a 25 year old zit faced kid, and next thing you know, he's got Microsoft, Netscape, Sun Microsystems, Walt Disney, Levi Strauss, all as his clients, because he was one of the very few people who knew how to collect data via the internet. But what was interesting is they didn't just want data, what they wanted was to understand the implications of the internet for their business. And what he quickly realized is that everything about business strategy was about to be revolutionized. And perhaps even more importantly, from his point of view, everything about advertising was about was about to go through a complete and total revolution.   So at that point, he realized he no longer wanted to simply collect the data and tell brands what to do with the Internet, what he wanted to do is actually do something about it, he wanted to blend the world of data and creativity under one roof and create the next generation of advertising agency. So, his college roommate was a world class artist, he had art gallery openings, celebrities, like Johnny Depp were buying his paintings and he had shifted a lot of his focus into the world of digital design. So the whole idea was to take a team of outsiders, him (Jeff) from the data and analytics background, ‘he' from the creative background, and start an agency that's focused less on interrupting people through traditional media and more about empowering people through digital media.   Jeff's Book Exponential: Transform Your Brand by Empowering Instead of Interrupting – What the Book is About – Who is the Book Geared Towards Helping   Me: Amazing. So, you really got into it. And you've been in it even before a lot of the organizations that are currently trying to tap into that feature, have been into it. Now you have a new book, Jeff. That's the things that really, really sparked my interest, your book and it is entitled, Exponential. I love the name. So, could you tell us a little bit about that book? I know subtitle for the book is Transform Your Brand by Empowering Instead of Interrupting. Could you tell us a little bit about what the book is about? Who is the book geared towards helping and what do you mean by empowering? And what do you mean by interrupting?   Jeff shared that he's always been fascinated by brands that absolutely dominate the competition, brands that grow exponentially in size, in influence, in financial performance. Brands like Warby Parker and Sweetgreen, and Apple, and Google, and Amazon. So, really what he's done is focused in on how advertising has gone through a revolution and we can no longer rely upon interruptions, meaning buying 30 seconds spots on TV ads, buying full page print ads in magazines, buying pop up ads, and banner ads, in pre rolls.   All of those tools are fine, there's nothing wrong with them, the data and the mathematic show that they work. And as an agency, they leverage the hell out of those techniques, those are very powerful techniques.   But what they drive are good results, they don't drive exponential results and what they realized is brands that move beyond just interrupting and expand into empowering people, improving their lives one small step at a time, giving them the content and the tools to move their lives forward, those are the brands that drive the exponential results. So, that's what the book is about is how data and creativity, how content and technology can be used to empower an audience and dominate the competition.   What Does Empowerment Mean in Practical Steps or Practical Implementation   Me: Now, you also have in the book that empowerment drives exponential bottom line results. For a business, empowerment, it embodies a lot of different things and I would just like for you to break down to our listeners, what does empowerment really mean in practical steps or practical implementation? When you say you empower your team members, what does that look like? Could you give us maybe one or two examples?   Jeff stated that that's a great question. Because empowerment really comes in two sides of the equation, how do you empower your customers in your target audience? How do you give them the content and the tools to make sure that they're getting more out of the products and the services that you create?   But also to the question, empowerment comes in the form of culture, how do we help people on our teams do the best work possible? And he thinks a lot of people have confused culture to mean fun. In Silicon Valley, where their headquarters are out in San Francisco, there was the trend of foosball tables and ping pong tables and bars and right in the office and there's nothing wrong with those ideas. Having music and some beers and some games is certainly fun. But that's not culture. And that's not empowerment.   And what they've realized is great culture is really just about putting people in position to do their best work, that's what people want. If you hire the right people on your team, what they really care about is how can they advance their career as effectively as possible? How can they advance their entire team as effectively as possible? So, great culture is really about giving people those tools, giving people the tools to do their best work.   Me: Amazing. So, we're giving our employees the tools to ensure that they're doing their best to work.   How Factors Like Culture and Transparency Help Companies Build Exponential Growth   Me: Now, you spoke a little bit about culture, and you made reference to the fact that a lot of organizations mistake the whole process of culture as being fun and as you said, pool tables and lots of other things that they may attach to the whole vibe of culture. How do factors like culture and transparency help companies to build exponential growth?   Jeff shared that the world is just much more complicated than it's ever been before, at one point you could get by by having some really good TV ads to drive awareness and interest and then you can have a good retail store with some good retail staff members to turn those people who are interested into customers. But the world just really exploded. Now, you don't have just those two critical channels and maybe a couple other channels, the world has literally dozens and dozens of channels where you need to not only communicate with your audience, but actually transact with your audience.   So think about Facebook, Instagram, Twitter, LinkedIn, TikTok, your desktop website, your mobile website, your mobile apps, your retail stores, which should be connected to all those digital touch points, as well as all those traditional tools like TV, radio and print, and that's just a few. By the time we're done with this podcast, there's going to be three or four emerging new, great tools and channels.   So, for brands to really succeed, they need to be able to break down the silos that exist internally. You can't just have great creativity sitting in one silo to create a great 30 second spot. And then great salespeople in another silo who are converting folks.   You need technology and creativity and data and analytics, and project management and finance, all to work together seamlessly. And the only way to do that is build great culture, which is based upon safety of communication, which is built upon process with communication, which is built upon tools for communication, ultimately, breaking down those silos that exist, recognizing that the world is just so much more complex than it's ever been before.   And the target audience is more demanding than it's ever been before because although things get really complex in the way that we want to tell our brand story, in the ways that we can tell our brand story, the target audience ultimately, really wants simplicity, they will not stand for any friction in that purchase journey.   Recommendations for a Brand to be Active on Multiple Channels   Me: Now, you mentioned that there are multiple channels that exist nowadays. Let's say a brand is looking to be present on all channels, but they just don't have the resources to be active on all channels. What would your recommendation be to them? Because I find that a lot of brands are everywhere, but they're not responsive everywhere and of course, that will impact the whole journey if it is I'm trying to get in touch with you and it's just a dead end.   Jeff shared that that is a really great question. And that is the question that all marketers are going to be faced with in perpetuity. And it's why we also see this addiction to TV in other traditional forms of advertising, because it's just so much easier to say, “Look, all we need to do is be great at TV, and then maybe great at retail, and we're done.” But that's not consistent with the way that people shop nowadays, the way people conduct research, the way they interact with brands and obviously, much more so with a younger audience.   So to answer your question, it really does come back to that culture question, which is, are you breaking down silos so that you can communicate internally, share the data that you have internally, and ultimately, leverage the channels that are most effective for you.   So, the beautiful part of everything that we're doing right now is we've got more data than ever before, unprecedented and unparalleled levels of data.   The problem with data is you can really have information overload, you can really have paralysis by analysis.   So the key is to really streamline your data down to the key performance indicators, there's probably only one, two or three really critical KPIs that you need to track and through that have honest conversations about where you want to be and what's most important for your brand and your target audience.   There's really no reason to be mediocre at Facebook, mediocre at Instagram, mediocre at Twitter, mediocre at LinkedIn, when you can be really great at one or two of those channels.   So data is going to be the answer and understanding that target audience from not just a data standpoint, but also a qualitative standpoint so you understand what is your target audience really value and then couple that with the data to show what's driving your business results.   App, Website or Tool that Jeff Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without, Jeff shared that he doesn't know if he has one. But he'll tell you he thinks the key to their success is based upon a few things and one of them is education, they really preach collaboration, celebration in education.   So, he thinks the apps that enable them to get educated are probably the most important. And there are just a few content sources that he thinks are really powerful. He's just a huge believer in reading the Wall Street Journal from cover to cover every single day, particularly in the world of advertising, where it's too easy for us to get caught up in Ad age, in Ad week and other stuff that really just talks about their own industry.   But he thinks as advertisers and marketers for them to be most effective, they need to step back and look at the overall business experience and the overall business strategy because that's what marketing really is. So, he thinks reading the Wall Street Journal cover to cover is one of the most important things that anybody can do. But there's also some great newsletters out there, he's a huge believer in Allen Murray, from Time Inc., from Fortune, he has a world class, daily newsletter. But he thinks for anyone who's listening, you got to find two or three resources that you can go to, not occasionally, but virtually every single day so you can watch how these stories unfold and how these trends and metrics unfold. But you can never be too educated in a world that's as dynamic as it is today.   Books that Have Had the Biggest Impact on Jeff   When asked about books that have had an impact, Jeff shared that that's also a great question. He's a pretty voracious reader, if he's honest with business books, he very often will just hammer the first three chapters and find that books often get redundant so he doesn't make it all the way through. And that's one of the things they tried to do with Exponential, is treat it like the layers of an onion and make a key point, but have every chapter deal with a new topic as it relates to leveraging the consumer journey or leveraging culture so that the book continues to unfold.   And he thinks a couple of books that have been really influential for him is one of them, which was written by Bill Walsh, posthumously, meaning after he passed away, his family took his notes and the name of the book is, The Score Takes Care of Itself: My Philosophy of Leadership. And he's one of the greatest football coaches ever; he was the single greatest coach ever until Bill Belichick came along. And his idea was really based upon the concept of putting the ball where the other team isn't, which really is a great business strategy, meaning don't follow what everybody else is doing, find that whitespace and let that dictate where your business strategy goes.   But the bigger thing about The Score Takes Care of Itself that you can get from the title is, he really focused in on culture and when he first took over the 40 Niners, before he won a bunch of Super Bowls, he was focused on all these little things like how do secretaries answer the phone? And everyone was like, “What are you doing your football coach? And why are you worried about how people answer the phone, that has nothing to do with what we're trying to accomplish here.” And he almost didn't make it, they almost fired him. But his point was like, “We're going to take care of all the little things, we're going to take care of the culture. And when we do that, per the title, the score will take care of itself.” And that's just an absolutely amazing book.   Another great book is a Who: The A Method for Hiring by Geoff Smart, which has been really influential for him. And really what he gets down to is this point about culture. But culture really starts with one thing, which is hiring the absolute best human beings possible.   You can't really build culture, unless you first build a team of A+ players. And the point of the book is, if you want to get A+ players, there's a process that you can follow, it's not just a goal, it's not just a philosophy, there's a methodical process that can be used to find those A+ players. And to be honest with you, they don't always nail the process and you can never be too process oriented for things like that. But it was a real game changer for them in regard to how they approach recruiting and bringing on world class talent.    What Jeff is Really Excited About Now!   When asked what is one thing that he's really excited about, Jeff stated that that's a great question. There's probably two things, the obvious and maybe the less obvious, but much more important, which is, from a business standpoint, this idea of marrying together data and creativity, this idea of building brands through empowerment, instead of interruptions, they started their agency 23 years ago based upon this principle, and now the whole world, the whole business world is really waking up to this is it, this is the model, this is how great brands are going to be built now and in perpetuity. In a lot of ways COVID didn't change business, he thinks in a lot of ways COVID expedited business and advanced it about seven years forward.   So one of the really exciting things for them is that tons of amazing brands are reaching out to them and they're in conversations with some of the biggest and the best brands in the world who are really excited about this concept of looking at the entire consumer journey, creating content and tools and empower people rather than just building brands through interruptions. But really, the less obvious, and perhaps even more exciting thing is, as their business grows and they take advantage of these opportunities, the exposure on getting to world class team members and the opportunities they're creating for their team members is probably the most rewarding and exciting experience he's ever had in business, just watching young folks on their team take on bigger challenges, get promotions, do some of the best work he's ever seen in his career, fundamentally and completely outperform him in every way, shape, or form, and then recruiting in new incredible team members who are starting that journey also, that to him is so incredibly rewarding, fulfilling and exciting.    Where Can We Find Jeff Online   Website – https://www.questus.com Instagram - @thejeffrosenblum Twitter - @JRQuestus   Quote or Saying that During Times of Adversity Jeff Uses   When asked about a quote or saying that he tends to revert to, Jeff shared that that's a great question. But no, not really, he doesn't think there's any quote that he rely upon that becomes a mantra for life in general. It's, “If it's worth doing, it's worth overdoing.”   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Exponential: Transform Your Brand by Empowering Instead of Interrupting by Jeff Rosenblum The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh Who: The A Method for Hiring by Geoff Smart   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Shama Hyder is the award-winning CEO of Zen Media – a global marketing and digital PR firm which helps both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom-line results. Notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware.She is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and an acclaimed keynote speaker delivering keynotes in over 20 countries.In this episode, Shama walks us through how she started her own marketing firm at the age of 22, why Twitter is the best thought leadership platform for agency owners right now, what she considers her high-impact activities (one of which has nothing to do with being an entrepreneur), and where Zen Media is headed in the future.This Cast Covers:What Zen Media has been doing and crushing it in the past 15 years and why they chose to work specifically in the B2B space  (03:44) The shift of focus surrounding PR from just talking about the company to thought leadership and the CEOs or founders of the companies (06:44)Why companies who have thought leadership are doing really well in today's climate (07:17)Why you should get on Twitter if you're an agency founder or owner right now (08:18)The main thing that led to Zen Media's success in the past 15 years (11:16)How to shift from the agency being about me and all growth to how do I systematize and take myself out of that position  (15:18)Where Shama sees Zen Media going next (16:14)Why marketing and sales should always align perfectly and how can agency owners begin to figure out where to spend their marketing budget  (22:04)Hiring a business coach and investing in yourself are two of the best decisions you can make as a CEO or founder (26:33)How Shama thinks about choosing your high-impact activities (30:25)Why it's okay to feel great about being a supermom one day and a badass agency owner another day (31:28)The one thing Shama is working on everyday (36:12)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindShama Hyder's websiteZen MediaShama Hyder on Linkedin

How do you create a world-class brand? The truth is that there are no shortcuts to building a strong brand. You can't just throw money at it, or buy your way into the top 10 rankings on Google. In fact, those tactics will only hurt you in the long run. But what if I told you there was a formula for creating a world-class brand and getting noticed by your audience? There is! And today I'm going to share with you exactly how this strategy has been used to grow businesses and brands of all sizes — from small startups like mine to Fortune 500 companies like Apple and Amazon. You will learn: Tip #1 Perfect Your Positioning Tip #2 Choose your brand Tip #3 Get visual and go online

When it comes to the world of venture capital, it can feel eerily similar to Squid Game, though not nearly as gory (thank goodness). Thousands of brands competing for the resources and mentorship they need to take their product to new heights, some getting better outcomes than others.  So, how can today's founders find the most successful venture partner to help their brand grow? How can they rise above the noise, grab attention, and win support?  We thought, "Who better to ask than a venture capitalist?" That's why we sat down with Jay Hirsh, founder of Break Trail Ventures, an early-stage venture fund based in Boulder, CO and Columbus, OH. In this episode, he gives us the ultimate crash course on finding and attracting the right venture partner for your unique brand, red flags to avoid, and his learn-first approach for success in venture and life.  

 Discover how people are getting demoralized nowadays especially since pandemic Understand how owning what you do and branding it as yours help you navigate through the problem of marketing Find out things you can do to increase your brand credibility and help you stand out in your market through a resource given by the guest herself Resources/Links: Wanting to instantly boost your brand authority? Visit bit.ly/23quickways and get your copy of the 23 things you can do in one hour or less that will increase your brand credibility and help you stand out in your market! Summary Are you a female entrepreneur who is still new to marketing and branding yourself online that you have no confidence to be comfortable in doing it yet? Do you feel like you're the Earth's hidden treasure because despite having a life-changing product, you're still invisible in the competitive market? Do you want to boost your brand authority and finally turn the table from being a nobody to becoming the center of the market's attention? Make that dream come true as we interview Nkiru Asika today! Nkiru Asika is the Founder of Women Building Authority, providing events, done-for-you marketing services, and an online membership to help women entrepreneurs get seen, get heard, and get paid. In this episode, Nkiru talks about female entrepreneurs who want to become in demand from being an invisible part of the market for who knows how long. Here, she mentions how people get demoralized especially in today's time, and shares tips on how you can successfully monetize your brand. Check out these episode highlights: 01:20 – Nkiru's ideal client: “My ideal client is a female entrepreneur whose business involves selling her advice, knowledge or expertise.” 02:08 – Problem Nkiru helps solve: “I help them stand out from the crowd. I help them create a market and monetize their online brand.” 03:07 – Typical symptoms that clients do before reaching out to Nkiru: “A lot of people are just getting demoralized. They have heard from all the different online gurus that you need to be creating content or you need to be on social media or they're trying to follow Guru X's exact system and it's just not working out for them.” 04:14 – Common mistakes that people make before they find Nkiru's solution: “The first one is sort of putting your head in the sand and hoping someone will discover you and the second one is just getting caught up in a million marketing tactics.” 05:36 – Nkiru's Valuable Free Action (VFA): “Take a look at how you work with your clients and own it. Create that signature process. Create that unique methodology and brand it.” 06:56 – Nkiru's Valuable Free Resource (VFR): Visit bit.ly/23quickways and get your copy of the 23 things you can do in one hour or less that will increase your brand credibility and help you stand out in your market! 07:41 – Q: What about people who really aren't new? A: Everywhere you are, just give value. Give value. You don't have to be like the guru of all gurus. You just have to know a little bit more than the people you're teaching. Tweetable Takeaways from this Episode: “Nobody's going to discover you. You're going to have to show up. You're going to have to speak for yourself.” -Nkiru AsikaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

 Discover how people are getting demoralized nowadays especially since pandemic Understand how owning what you do and branding it as yours help you navigate through the problem of marketing Find out things you can do to increase your brand credibility and help you stand out in your market through a resource given by the guest herself Resources/Links: Wanting to instantly boost your brand authority? Visit bit.ly/23quickways and get your copy of the 23 things you can do in one hour or less that will increase your brand credibility and help you stand out in your market! Summary Are you a female entrepreneur who is still new to marketing and branding yourself online that you have no confidence to be comfortable in doing it yet? Do you feel like you're the Earth's hidden treasure because despite having a life-changing product, you're still invisible in the competitive market? Do you want to boost your brand authority and finally turn the table from being a nobody to becoming the center of the market's attention? Make that dream come true as we interview Nkiru Asika today! Nkiru Asika is the Founder of Women Building Authority, providing events, done-for-you marketing services, and an online membership to help women entrepreneurs get seen, get heard, and get paid. In this episode, Nkiru talks about female entrepreneurs who want to become in demand from being an invisible part of the market for who knows how long. Here, she mentions how people get demoralized especially in today's time, and shares tips on how you can successfully monetize your brand. Check out these episode highlights: 01:20 – Nkiru's ideal client: “My ideal client is a female entrepreneur whose business involves selling her advice, knowledge or expertise.” 02:08 – Problem Nkiru helps solve: “I help them stand out from the crowd. I help them create a market and monetize their online brand.” 03:07 – Typical symptoms that clients do before reaching out to Nkiru: “A lot of people are just getting demoralized. They have heard from all the different online gurus that you need to be creating content or you need to be on social media or they're trying to follow Guru X's exact system and it's just not working out for them.” 04:14 – Common mistakes that people make before they find Nkiru's solution: “The first one is sort of putting your head in the sand and hoping someone will discover you and the second one is just getting caught up in a million marketing tactics.” 05:36 – Nkiru's Valuable Free Action (VFA): “Take a look at how you work with your clients and own it. Create that signature process. Create that unique methodology and brand it.” 06:56 – Nkiru's Valuable Free Resource (VFR): Visit bit.ly/23quickways and get your copy of the 23 things you can do in one hour or less that will increase your brand credibility and help you stand out in your market! 07:41 – Q: What about people who really aren't new? A: Everywhere you are, just give value. Give value. You don't have to be like the guru of all gurus. You just have to know a little bit more than the people you're teaching. Tweetable Takeaways from this Episode: “Nobody's going to discover you. You're going to have to show up. You're going to have to speak for yourself.” -Nkiru AsikaClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings everyone, and a very warm welcome to another edition of Marketing The Invisible. My name is Tom Poland beaming up from little Castaways Beach in Queensland, Australia as ever, joined today by Nkiru Asika. Nkiru, good day. Welcome. Where are you hanging out? Nkiru Asika 0:25 Hey, Tom. Hey, Tom's peeps. I am in Toronto, Ontario, Canada and it's my favorite time. It's hot.

This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are subconscious. Then you would think archetypes, are something we should actually give more consideration to when creating or aligning our brand.I'll be discussing these three points:What is an archetype?A bit of background on ArchetypesHow to leverage archetypes to align your brand.I strongly recommend you start by understanding your brand archetypal mix, and we have a FREE quiz for that.You can join our BAMFam Community dedicated to aligning your brand. We have Free Alignment resources there as well.Finally, if you find yourself in need of guidance with your brand alignment. We have our BAM Academy, and frameworks to help you with that.I would start with The Big BAM Process, this is the brand strategy framework I have led thousands of clients through and we have a self-guided option as well.If you would like to be a guest on our podcast you can contact us.

We talk a lot about how to improve your personal brand. But do you want to get an insider’s look on HOW getting clear on your branding can actually move the needle in your business? In this episode, we are deep diving into the experience of one of my students from the Brand Builder’s Bootcamp. So you can see the exact transformation that it made on her and her business. When building a successful brand, what do you really need?Community - A group of women who are building their business online who understand what you are going through and what you are trying to do. Trying to do it by yourself will lead to despair and frustration. You don’t need to do that. Working with like minded women and following a roadmap will eliminate the stress and overwhelm that causes you to not be consistent and show up for your audience. Roadmap - You may know what you want your brand to look like, but you may not know the steps to get from Point A to Point B. If you are ready to jump in with both feet and have the path to get you there, you need the roadmap that is found in Brand Builder’s Bootcamp.Mindset - Don’t be generic or worry about whether or not you’re doing it right. Understand that overcoming perfectionism is one of the best things that you can do for your business. People don’t need “perfect”. They just need the information that you put out into the world. Putting up “B-” work is “A++++” compared to putting up nothing. Brand Builder’s Bootcamp is the key to stop getting stuck and to get out of the fear of creating content that connects with your ideal clients.Chelsea was able to go from unsure and insecure in her new position as content manager, to confident, consistent, and self-assured. All because she had the exact roadmap to get her there. I have seen the change in Chelsea's and many other of my students' business. I want the same thing for you - I'd like to welcome you to Brand Builder's Bootcamp. Just like Chelsea, you’ll be joining a community of women who are building their brand and business online. Women who want to scale and succeed. Women who are ready to go to the next level and feel confident that they have the tools to get there by attracting their ideal clients. 

What if you had more confidence, felt more powerful, and finally felt like who you are on the inside, was in perfect alignment with how you show up on the outside? That's exactly what happens when your personal brand and brand messaging are in synch. How do you do that you ask? Meet Elsa Isaac, a New York City based fashion and image stylist. A self-dubbed anti-fashion stylist. Elsa doesn't believe there's one standard of beauty and strives to empower all her clients to celebrate their own individuality. Her journey from war-torn Eritria in Eastern Africa to Manhattan is one of challenge, persistence, purpose, and success. While she's been a stylist for celebrities such as Marie Forleo, Lenny Kravitz, Katie Couric, and Kris Carr - nowadays, she helps successful career women and entrepreneurs revamp their wardrobes and create show-stopping ensembles that flatter their unique body shapes and lifestyles.   LINKS: Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   Connect with Elsa: Email: info@elsaisaac.com Phone: 917.686.8906 Website(s):https://elsaisaac.com   Social Media info LinkedIn: https://www.linkedin.com/in/elsaisaac Facebook: https://www.facebook.com/blog.elsaisaac Instagram: https://www.instagram.com/elsaisaac/?hl=en Twitter: https://twitter.com/elsaisaac?lang=en   QUICK EPISODE SUMMARY  Welcome Fashion Sytest Elsa Issac Elsa's first shoot Leaving home due to an active war How Elsa found herself in NYC Elsa's impressive portfolio What drives Elsa in fashion Knowing how to cloth a client Getting people to know their authentic self Style is personal How the pandemic has affected business Elsa's answer to - What's the point?

Why do people add unnecessary complexity to design solutions? Yet complex solutions often fail to get the results your technology brand, your marketing, your message is working so hard for!The guys discuss possible reasoning for adding unnecessary complexity like Cognitive Bias, False Consensus Effect, and the Curse of Knowledge, while also sharing experiences and suggestions on how to simplify your branding, design and marketing...it's actually quite simple! 

If you’re anything like me you can now add “writer” to your personal resume. Whether it’s a show notes like this, a blog post, or just sharing again on social media… we’re all writing more than ever before. But are we any good at it? You might not think much about how the quality of […]

Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more! Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/shama-hyder

Learn the do's and don'ts of marketing during the coronavirus pandemic. Today on the show we’re chatting with Shama Hyder. Shama is a web and TV personality, a bestselling author, public speaker and the award winning CEO of Zen Media. She launched Zen Media at the age of 22 during the 2008 Great Recession. Back when Shama started her company it was one of the first social media agencies in the world. And now her company is now an industry-leading marketing and PR firm!  Shama has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Her books include the bestseller “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.”  Tune into this episode to learn about the marketing campaign trends that are gaining popularity during the pandemic, how to market in a crisis while maintaining tactfulness and relevancy, and gain insight into hidden advertising opportunities during this time period. Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

In this episode, I interview branding expert Melissa Fritchey to provide specific strategies you can employ to position your brand for the new norm. --- Support this podcast: https://podcasters.spotify.com/pod/show/jasonverdelli/support

Incorporating one of these 7 types of humor into your brand voice could be the key to building trust and strengthening your consumer-brand relationships.Your brand voice is a feature of your business that holds a world of comedic potential, depending on your products or services.  In fact, 73% of consumers want brand communications to be funny! But humor is so subjective; how can you know which type of humor is right for your brand? There are many different types of humor and each has the potential to delight and offend, in equal measure. In this podcast, we take a look at 7 types of humor and how brands are using them in their brand voice. Throughout the podcast, we will refer to various examples taken from brand communications. You can find links to each example below or you can find them all in one place right here on our blog. 1. Irreverent Humor: DeadHappy 2. Deadpan Humor: Dollar Shave Club3. Observational Humor: BarkBox4. Absurd Humor: Old Spice5. Blue Humor: Durex 6. Topical Humor: Burger King7. Wordplay: StabiloWe hope you enjoy this episode of The Marketing Slice. Head to www.hurree.co for podcasts, guides, blogs, videos and more!

Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Podcasts in Careers! “It’s relationships, right? How do we build relationships with prospective employees, with the media, with our prospective business owners? A lot of it starts with understanding your narrative, and the story you’re telling.” - Shama Hyder In today’s business world, your reputation precedes you, and 60% of B2B (business to business) prospects have already made a decision before they reach out to your company. If you are applying for a job, your employer has already formed an impression based on your resume and your social profiles, so the question is how do you put your best foot forward? Today’s Finding Brave guest is a true expert in marketing and someone who truly understands the importance of building relationships, which is what she shares with us today. Shama Hyder has built her business from a scrappy startup to an industry-leading agency, distinguished herself as an international marketing luminary, delivered keynotes to packed houses in more than 20 countries, and written a couple of bestselling books while she was at it. But it’s her nose for innovation that makes her the figure that CMOs seek out in droves to build their brand’s reputation, increase their market share, and deliver bottom-line results. As the acclaimed author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, Shama has supported the growth of many of the most recognized brands. As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers. LinkedIn has named Shama as one of their “Top Voices” in Marketing & Social Media for four years running. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media,” and most recently, she was honored with the “Global Empowerment award for Marketing and Technology” by Anokhi Media. In this episode, Shama reveals how every business problem is at its core a relationship problem, and how to address that problem. Brands will matter more than ever in 2020 and beyond, and it’s only by building effective relationships that companies will truly succeed. Learn more at: http://shamahyder.com/ 

Today, on episode 86, Visceral Concepts Founder Michael McNew shares the things you should be doing to separate yourself from your competition. You want to make your brand memorable if you're going to survive, and this is how to do it. The resources and downloads mentioned in the podcast can be found here: https://vclink.me/ep86

Shama Hyder Show NotesShama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week, one of the “Top 30 Under 30” Entrepreneurs in America by Inc. Magazine, and to the Forbes “30 Under 30” list and more. Most passionate about I’m passionate about marketing. I’ve always been passionate about marketing. But today is another stage; when starting something new, you have more passion than experience, with time the experience catches up with the passion. The passion remains strong, but definitely takes you to another level. That’s where I am today. Running Zen Media is very exciting for 2020, and there are many exciting kinds of stuff on the horizon. I started my company when I was 22, right after my graduation. Part of not having a job in an organization then was that, there weren’t many organizations that specialized in social media and digital media. And at the same time, it was also the time of recession in the US and jobs were even more limited than usual. I started with digital marketing. I saw the difference between us, and the traditional organizations that had to pivot and start learning the digital language. The fluency that is required has always been very native to us. I love what we are doing today; we work with B2B clients around the world, delivering everything from launches to influential marketing, and digital PR. We combine passion and delivering, so every day is a mix of technology and communication. Shama’s customers We work with different types of clients because they’re attracted to us, but we focus more on B2B, and there is a big difference in the way companies do business. A big part of what we do is helping our customers to gain a reputation and attract more customers to them. Shama’s best advice about approaching customers My best advice is always to treat customers like they were the first. At some point in any entrepreneur’s career, things that were challenging become a lot easier, and it’s very important to keep innovating and to keep having that beginner mindset, to celebrate successes and to treat every customer like there were the first. We live in such a world where, rather than trying to hide, it’s better to be as transparent as possible. I don’t treat any of my advice as a secret; I educate my competitors about new things. I always share. Biggest failure with a customer Part of that is thinking your customers are just like you. It’s a very easy mistake to make. I’m a reader I love to read and we produce a lot of content on our site, and I didn’t think about the fact that maybe not everyone likes to read. I never thought people would prefer watching videos over reading, but when I started shooting videos we were amazed to see how many people watch them. I was a little surprised, I thought ‘there is no way people would like watching videos more than reading books.’ To me, it was a moment to say ‘it’s not just about how you see the world, it’s really important to know how customers see it, and it may...

One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Change is inevitable, but the brands who thrive are the ones who proactively embrace it. On this episode, Neil Stallard, CEO of The Reserves Network, dropped by the studio to share how his staffing company has evolved its brand and business model to grow the organization. Learn more about brand transformation by reading the episode show notes. 

Kelly Manderfield is the Chief Marketing Officer for Cleveland Metroparks and leads all marketing initiatives across its 18 park reservations, eight golf courses, dining, retail, and a nationally acclaimed zoo. Manderfield is a critical member of the team that earned Cleveland Metroparks Best in Nation Gold Medal Award for excellence in Park and Recreation Management. Under her leadership, Cleveland Metroparks has developed and executed several transformative brand campaigns, including Cleveland Metroparks Come Out and Play and 100 Year centennial campaigns as well as the rebrand of Cleveland Metroparks Zoo bringing wildlife conservation to the forefront. As CMO, Manderfield has created a culture of strategic data-driven decision making to support the agency’s goals and initiatives as well as drive revenue. She manages overall marketing from end-to-end, including: communications, advertising, research, special events, event rentals, corporate partnerships, retail and visual communications. Manderfield has developed and fostered strong, mutually beneficial hometown partnerships, including KeyBanks revival of ZooKeys and sponsorship of the Centennial Fireworks Celebration that attracted more than 30,000 people to Edgewater Beach. Additionally, she helped secure Cuyahoga Community Colleges sponsorship and involvement with the popular Edgewater LIVE concert series. Prior to her joining Cleveland Metroparks, Manderfield was most recently Vice President, Senior Marketing and Strategist at KeyCorp where she oversaw national marketing programs, advertising and public relations campaigns. Manderfield received a Masters of Applied Communication Theory and Methodology from Cleveland State University and a Bachelor of Arts in Communication from Bowling Green State University. She currently sits on the board of Burning River Foundation, which is dedicated to improving, maintaining and celebrating the vitality of our regional freshwater resources. What you’ll learn about in this episode: The five step systematic marketing process: insight, concept, design, launch, and review Using a brand equity study to assess brand awareness and see what organization challenges need to be solved for Bringing a brand with built-in equity to life Creating different campaigns and pitting them against each other to find the strategy that will bring the highest ROI Taking a campaign across all mediums so it resonates with the most people Preparing your staff to execute the campaign successfully (and why they need complete buy-in) Assessing the success of a campaign to learn what worked, what didn’t, and how the next version can be better How qualitative research can help inform quantitative research Using study data to figure out what’s important to your visitors (or customers) and planning work based on the data Why every problem that you’ll find from the brand equity study won’t be a marketing problem Figuring out your market position: something that really differentiates you When launching a new marketing initiative, how much gets unveiled on launch day and how much gets rolled out later? Involving your staff in the research phase so you know what they will be excited to market Eliminating bias from your research Ways to contact Lauren: Website: www.voxable.io Twitter: @voxable Twitter: @LaurenGolem A transcript of this episode is available here: http://systemexecution.com/5-step-systematic-marketing-process/

Top(ic) of the Morning: Hurricane Harvey is estimated to cost $160B. What would you do in a disaster? Gould shares how he survived SuperStorm Sandy. G-Spot guest Erica Nicole shares her “5 Brilliant Ways to Transform Your Brand.” HyperGrowth Daily asks, “How efficient is your HR operation? Charlene from Idaho, Scott from Colorado Springs, and Bob in Ottawa get their business problems solved with Fix It In 5. Gibbons’ Quit Qommentary expounds on subtle changes that can make a big difference.This show is broadcast live on Wednesday's at 7:00AM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

In today's episode of the Internet Marketing Podcast, Andy is joined by award-winning CEO of The Zen Marketing Group, Shama Hyder. Shama is a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She's also the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama joins Andy on the podcast to talk about The Zen of Social Media & on the show you'll learn: What drove Shama to writing her book, The Zen of Social Media Marketing, plus the other books on the topic that she'd recommend. How smaller, niche businesses can incorporate apps such as Pinterest, Instagram & Snapchat into their social media marketing, plus, examples of the businesses that are already doing this well. The key steps in turning a follower or a fan into a customer. Why it's important for marketers to add personality to brand accounts, plus tips on how to do so and who is currently doing this well. Some of the new emerging social media platforms that you should be paying attention to, plus, as usual, Shama provides her one top tip/key takeaway for our audience.  See acast.com/privacy for privacy and opt-out information.

Shama Hyder is an entrepreneur, an author, an international keynote speaker, and a web and television personality. She has been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She has received numerous awards and has shared the stage with some of the world's top leaders, including President Obama and the Dalai Lama. Originally from India, Shama immigrated to the United States with her family when she was a child. A born entrepreneur, she founded The Marketing Zen Group – a global online-marketing and digital-PR company – when she was still in her twenties. In 2009, she was named one of the Top 25 Entrepreneurs Under 25 by Business Week. Today, The Marketing Zen Group serves clients ranging from Fortune 500 companies to small businesses and nonprofit organizations across the globe. Shama's first book, The Zen of Social Media Marketing, published in 2010, has since become a bestseller, and is currently in its fourth edition. Her latest book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, was published in 2016.   Links: The Marketing Zen website The Marketing Zen Group on LinkedIn The Marketing Zen Group on Facebook The Marketing Zen Group on Twitter Shama's website Shama's books on Amazon Shama on LinkedIn Shama on YouTube Shama on Instagram Shama on Twitter  

Shama is the founder and CEO of the award-winning agency, The Marketing Zen Group, an integrated web marketing and digital PR firm. She is also a highly acclaimed international keynote speaker and a regular media correspondent. She is the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

"Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age" by Shama Hyder   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Momentum-Shama-Hyder

If you've ever wondered how to streamline and integrate your physical marketing and your digital marketing, or how to best utilize the social media platforms available, you'll want to give today's show your full attention. On this episode, Shama Hyder joins us to talk about the current and ever-changing landscape of digital marketing. She is the founder and CEO of the award-winning agency The Marketing Zen Group and has been named one of the "Top 30 Under 30" entrepreneurs by Inc. Magazine in 2014, and was one of Forbes' "Top 30 Under 30" the following year. She is also the best-selling author of several books including her latest, Momentum: How to Propel Your Marketing and Transform Your Brand in The Digital Age. She is a wealth of social media and digital marketing information, and she shares it generously today! Listen to this episode and discover: · Do you need to be on every social media platform? · How do your goals influence your digital marketing? · The story behind her book Momentum, and why she waited to write it. · Why you should not have sacred cows. · What is the primary reason people use social media? · And so much more! Episode Overview One of the first questions I asked Shama was: how frequently should we be posting on social media? She said it depends on your goals and your channels. You must know what you hope to accomplish with your digital marketing and you must also know your audience. But the bottom line is that consistent, quality content is vital. You also need to know what your audience expects from you as a brand, and where they hang out. You need to be where they are, and you need to be communicating with them through those channels. On this episode, Shama also gives us three of the key principles she teaches in her latest book, Momentum: agility through analytics, customer focus and integration. When it comes to agility through analytics, her advice is simple: don't have sacred cows. Don't have things you are tied to unless you have data to back up that tie. She recommends you not be subjective, but instead look at the data available to you, and make decisions based on that. You'll make smarter decisions if you do so. Which leads into the second topic of customer focus: customer focus today is not about the customer always being right or putting the customer first. Instead, it is about how you build your brand. And rather than the old way of branding by defining what the company stands for and what the brand values are, today it is about what you provide for your customers. Branding today means knowing the answer to a questions like: what does doing business with us allow our customers to say about their personal brand? When you understand what problems you solve for your customers, rather than what services you offer, then you have defined your personal brand in today's market. The third key Shama gives us today is integration: the combination of digital and physical. When customers engage with a brand they don't separate the digital from physical interactions, but companies still do. Companies will create a separate physical engagement approach, versus a digital approach. She says when customers engage with companies they want a seamless experience, regardless of whether it happens digitally or physically. That is why integration is key. Integration needs to combine the physical and digital more seamlessly, and create the same messaging and the same experience across both planes, while focusing more on the customer's journey. On this episode, Shama also shares the biggest mistakes she sees people making in the digital world today, and the greatest lesson she's learned that can help you. Get ready for all of this, and so much more, on this edition of Grow My Revenue! For full show notes, visit: http://www.ianaltman.com/podcast/shama-hyder/

Shama Hyder is the bestselling author several books including Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. She is the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. She did her grad school thesis on Twitter when it only had a few thousand […] The post 106: Marketing Strategy in the Digital Age with Shama Hyder appeared first on TCK Publishing.

Who:  Shama Hyder - Bestselling Author of Momentum:  How to Propel Your Marketing and Transform Your Brand in the Digital Age What We Talked About:  How to stand out in the digital age.  Shama revealed the biggest mistake she sees entrepreneurs making and how it is applicable to both online and offline marketing.  She also shared the one thing you can do today to help you stand out in a noisy marketplace. Why I Like Shama:  While it can seem like Millennials were born with cell phones in their hands and not much understanding of the world outside of the internet, Shama defies that stereotype.  The advice she gives is not only applicable to an online business, but to any business.  If you'd like to be a part of the digital ecosystem, rather than on the outside looking in, then this interview is for you. Great Line:  Be the filter for good content rather than creating the content. Where to Learn More:  http://www.marketingzen.com http://www.themindawareshow.com

In this episode, Adam talks with Shama Hyder about her book, marketing, and her best piece of advice. The post Ideas: Shama Hyder — Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age appeared first on Adam Kirk Smith.

ABOUT OUR GUEST Shama Hyder is the founder and CEO of the award-winning agency, The Marketing Zen Group, an integrated web marketing and digital PR firm. She is also a highly acclaimed international keynote speaker and a regular media correspondent, often featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She is the best-selling author of The Zen of Social Media Marketing (4th Edition) and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. READ HER BOOKS: The Zen of Social Media Marketing Momentum VISIT HER SITE: shamahyder.com ABOUT THE SHOW Shama and I discuss the importance of blending traditional & digital marketing, her inspirations, and a lot more.  VISIT THE SITE: alifewelldesigned.com

We all need momentum to fuel our ideas, projects and life. Shama Hyder, CEO of the Marketing Zen Group and author of the new book, MOMENTUM: How to Propel Your Marketing and Transform Your Brand in the Digital Age, shares insider secrets on how creating consistency, trust and customer focus can turn an idea into a viable market mover. Named by Forbes as a 30-Under-30 mover and shaker in 2015, and “one of the top voices in marketing and social” by LinkedIn, Shama explains her 5 critical principles for propelling your marketing forward, and creating BIG momentum for your business, products and messages in a busy and crowded marketplace.

Today’s contestant is Shama Ryder. Shama Hyder is a visionary strategist for the digital age. A web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and the brand new Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama can be found online at http://shamahyder.com/ Shama's city: Dallas, Texas Fun fact about Shama: I’m inspired by selfless acts because it is the highest form of humanity. Shama’s Trivia Fact: The US Postal Service tried to create email before email existed. Thankfully they never did! Shama's Links Website: http://shamahyder.com/ Shama on Social Media Twitter: @Shama Facebook: https://www.facebook.com/ShamaHyderPage and http://www.Facebook.com/shamahyderprofile   Instagram: https://www.instagram.com/shamahyder/ LinkedIn: https://www.linkedin.com/today/author/shamahyder YouTube: https://www.youtube.com/ShamaTV Google + http://gplus.to/Shama   Special thanks to Audiobooks.com for providing the prizes for our contestants! Check them out here. Sign up now and get your first book free! You can cancel anytime.     Find exclusive content and play an online version of the game at Podcastgameshow.com Connect with me on Twitter and Instagram Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”