Marketing Pro Tips

Trying to come up with Content Ideas for LinkedIn? Don't worry, I've got you covered with 9 LinkedIn content ideas that you can use right now. As a content creator on LinkedIn, I know that coming up with inspiration for new posts all the time can be challenging. So if you want to know how to come up with content ideas for LinkedIn, I'm going to share 9 ways that you can generate new content topics for LinkedIn to help you to build your influence and grow your business. ---

Whether you're looking to grow your side hustle into a full-time business, or just create a nice extra stream of income for yourself, I'm going to share 7 tips for marketing your side-hustle. My first full-time business started out as a side hustle, and there are a lot of advantages to building a business as a side hustle that a lot of full-time entrepreneurs don't usually have: money and time. As a side hustler, you probably still have your main job, and the income that comes with it. That's money that you can invest little by little into the business. You also have the luxury of time - when I say this, what I mean is you're not under the gun, trying to make this work by the end of the month or you're going to go out of business. You can actually play the long-game, and take the time to build a brand that's can eventually supplement your income. But without the knowledge of how to market your side hustle, you'll never be able grow your passion project into a full-time business. ---

We've got 9 Clubhouse Bio Tips & best practices to help you create a great profile! Your Clubhouse Bio is likely the most important asset on the platform. So it's really important that you optimize it, which is why I'm going to provide several tips to help you write a killer bio so you can connect with the right people, and build your community on the Clubhouse app. If you found these helpful, connect with me on Clubhouse: @lukeseavers ---

We're going to hear from some of the top LinkedIn marketers the Biggest Mistakes on LinkedIn you need to avoid. CONNECT W/ THE EXPERTS:

I’m going to show you how to repurpose video content, turning one video into more than 35 pieces of content easily! If you’re only sharing your video on a single platform, you could be missing out on a huge opportunity to reach an even larger audience. You’ve put a lot of effort into creating a great video, so why not get the most out of it through content repurposing? Fortunately, video content provides the most opportunity for repurposing in multiple ways across many different platforms. ---

When it comes to marketing your business on social media, it's important to realize that people buy from who they know, like, and trust. And personally, I believe there's no better way to get people to know, like, and trust you than through video marketing. With video, not only do you get the opportunity to add value to your target audience through your knowledge and expertise, but you also get to showcase your unique personality. I can say this from personal experience that, people who I've never met in real life say that they feel like they know me simply because they've been following me through my video content. And that's powerful because this is a way that you can make a personal connection with people, at scale. So, whether you've been considering creating video content or you've been doing it for some time, these 7 video marketing strategies are going to help you drastically improve your reach. ---

If you want to create video content or social media posts fast and on a consistent basis, then you need to be taking advantage of content batching. To batch content creation effectively, we want to take advantage of a productivity method that I actually wrote a book about...

I'm going to share 7 Clubhouse marketing strategies you can use to best leverage this platform to grow your business & brand. I always say social media marketing is all about building a community, and this should be your main strategy for marketing on Clubhouse... ♣️

I’m here to show you how to use LinkedIn Stories for Business, so you can market your business on LinkedIn like a pro! LinkedIn Stories are much like the Stories feature on Instagram, Snapchat, and Facebook, appearing right at the top of your newsfeed, allowing you to share short vertical videos or images with your followers that disappear after 24 hours. If you’re still trying to wrap your head around how to market your business on LinkedIn Stories within your marketing strategy, I’ve got seven marketing tips to help you make the most out of this platform.

I'm going to show you how to optimize YouTube Shorts to get more views. There are several things you can do to make better YouTube Shorts and to reach their maximum potential. In order to get more views on your YouTube shorts, there's something very important that you need to understand, and that's your traffic sources. If you go into the analytics for any of your videos, you'll be able to see the different traffic sources that are sending people to your video. On a normal YouTube video, these include YouTube search, Browse, Suggested Videos, and more. But notice, when I look at one of my YouTube Shorts, it includes all of the same traffic sources as a regular YouTube video, plus one additional Shorts traffic source. This is when your video appears in the Shorts Shelf, as it's called. This is just one of the potential places people can discover your video, and so the real advantage you have is optimizing YouTube Shorts to be discovered in multiple places across YouTube. RESOURCES: How to Upload YouTube Shorts: https://youtu.be/ikrMf9NTFbE ---

I’ll be sharing each of my 9 LinkedIn marketing tips to help you grow your business and personal brand on LinkedIn. If you are looking to market on LinkedIn, these tips are for you!

I'm here to share with you the best social media platforms for business in 2021! We all know social media marketing is crucial for growing your business! But if you're wanting to leverage the power of social media this year, it can be overwhelming to figure out where you should invest your time and money. There are so many social platforms in 2021 - and even sub-platforms - that there's no way that you can leverage all of them. So I'm going to share what I believe to be the best social media platforms you should be focusing on to market your business in 2021, and help you determine where your business should invest its resources. Now, the way I define the best platforms is: the one where you can reach the most people spending little to no money. So the platforms I'm about to share are the ones that are going to provide the most organic reach. RESOURCES: YouTube Shorts Overview Course to Grow & Monetize a Facebook Group How to Market Your Business on Clubhouse ---

These are the very social media marketing strategies I use to help grow my clients’ business. Every social media platform is different, not to mention the fact that trends and algorithms are always changing, but the key principles remain the same. So whether you’re on LinkedIn, Facebook, Instagram, Pinterest, or whatever new platform they come out with, these are strategies you can start applying now in your business.

Most business owners know they need to be on social media, so they go on a sign-up rampage – getting a Twitter, Facebook, Instagram, Snapchat, Pinterest, Alignable, YouTube, LinkedIn… But the problem is you can’t realistically manage all of these platforms well. And the thing is, you don’t have to. I actually believe you should only focus on one or two platforms, at the most. Instead of just assuming you need to have your brand plastered everywhere, what if, instead, you thought about which platforms would be essential for your business? This does require a little bit of understanding of each platform. But ultimately you need to figure out which platform your target customer is hanging out on? It’s even possible, if you cater to 2 different niches, that one platform may help you reach one niche, and another platform will help you reach the other. The point is not to spread yourself too thin. You want to be able to focus on those one or two platforms so that you can do them well. Otherwise, you risk doing a mediocre job on several, and never actually build that community because your time is so divided. Watch full '7 Key Social Media Marketing Strategies'

Remember, it's called social media for a reason, so be *social* in your social media marketing. Pay it forward by engaging with people's posts. Give “likes,” but more importantly, write meaningful comments. Try to steer away from the generic comments like, “Love this…”, ”Thanks for sharing…” Take a little extra time to write a well-thought-out message and this will help you stand out. And when somebody takes the time to actually engage with your posts, WRITE A REPLY! It's a huge wasted opportunity when I see people engaging with a certain post and the person doesn't even respond to them. Be sure to talk back with your audience and continue the conversation. Part of building a community on social media is making these personal connections. So don't forget this part. Watch full '7 Key Social Media Marketing Strategies'

How Often Do I Post on Social Media? What is the best posting schedule for social media marketing? Watch full '7 Key Social Media Marketing Strategies' If you're wanting to know how often to post to social media, consistency is key. You'll never build that community on social media without this component. First of all, don't expect quick and easy results from social media marketing. It does take time to build a following but if you can be consistent, it's well worth it. What I do see so many business owners do is start off really strong posting several times a week or even several times a day. But this pace can be hard to keep up and then the next time you see them post is not till a month later. I've certainly been guilty of this myself. On social media, consistency is even more important than frequency. So this means you need to create a realistic posting schedule even if it's just once a week. It's much better to start with a pace that you can manage over a long period of time and then build up from there. By being consistent, you're creating an experience for your audience that they come to expect. They might even log on to the platform just to see your content. This is when you know, you’ve started to build a community on social media.

In your social media content strategy, what you don't want to do is just talk about you, your product, and your company. Honestly, people do not care. It comes across as salesy and people are turned off by this... Watch full '7 Key Social Media Marketing Strategies' Instead, focus on adding value, specifically creating valuable content for your target customer. Think about what type of content would get their attention. What can you create that would either inform them or entertain them? This approach is about being a giver rather than a taker. And it's the concept of sowing and reaping. When you take the time to give out free value, it tends to come back to you. Creating content like this will also help to establish you as the authority on a certain subject matter. It will help to build trust with your prospects and slowly you'll build a community around your content.

Now, every social media platform is different - not to mention the fact that trends and algorithms are always shifting and changing but the key principles do stay the same. So, whether you're on LinkedIn, Facebook, Twitter, Instagram, etc. this #1 social media marketing strategy will help you in your business. But the reason this tip is so important is because it really is the driving force behind all social media marketing, which is to build a community around your brand. This is about “building your tribe.” Now at its core, marketing is really just about getting people to know, like, and trust you. But what if we could do this on a much larger scale? Imagine being surrounded by a community of people who know, like, and trust you so much that they're ready to buy from you or to refer business to you at any opportunity they get. This should be your number one goal with social media marketing: to build a community around your brand. Watch full '7 Key Social Media Marketing Strategies'

Ignoring your brand is actually costing you business - but do you know WHY branding is important? In this episode, I talk about branding your business, define what it actually is (HINT: it's not a logo design), and explain 3 reasons why branding matters if you want to increase your bottom line and build a successful business.

Here's how to find networking events right in your city. If you're looking for local networking events to promote grow your business and grow your network, these 5 resources can help!