Online market research - for iPod/iPhone

Online market research - for iPod/iPhone

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How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information…

The Open University


    • Apr 26, 2013 LATEST EPISODE
    • infrequent NEW EPISODES
    • 4m AVG DURATION
    • 10 EPISODES


    Search for episodes from Online market research - for iPod/iPhone with a specific topic:

    Latest episodes from Online market research - for iPod/iPhone

    Introduction to market research online

    Play Episode Listen Later Apr 26, 2013 1:46


    Peter Jackson (Head of Adsearch) discusses the products he’s researched.

    Transcript -- Introduction to market research online

    Play Episode Listen Later Apr 26, 2013


    Transcript -- Peter Jackson (Head of Adsearch) discusses the products he’s researched.

    How is the internet changing market research?

    Play Episode Listen Later Apr 26, 2013 5:01


    The pros and cons of internet market research.

    Transcript -- How is the internet changing market research?

    Play Episode Listen Later Apr 26, 2013


    Transcript -- The pros and cons of internet market research.

    How has the internet revolution market research techniques?

    Play Episode Listen Later Apr 26, 2013 2:50


    Traditional research companies are now moving online.

    Transcript -- How has the internet revolution market research techniques?

    Play Episode Listen Later Apr 26, 2013


    Transcript -- Traditional research companies are now moving online.

    Online focus groups

    Play Episode Listen Later Apr 25, 2013 5:39


    What are the implications of losing the physical interaction with participants?

    Transcript -- Online focus groups

    Play Episode Listen Later Apr 25, 2013


    Transcript -- What are the implications of losing the physical interaction with participants?

    Insight managers and market research managers

    Play Episode Listen Later Apr 25, 2013 4:47


    What’s the distinction between these professions in relation to marketing?

    Transcript -- Insight managers and market research managers

    Play Episode Listen Later Apr 25, 2013


    Transcript -- What’s the distinction between these professions in relation to marketing?

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