Podcasts about Product

Share on
Share on Facebook
Share on Twitter
Share on Reddit
Share on LinkedIn
Copy link to clipboard
  • 12,003PODCASTS
  • 30,362EPISODES
  • 33mAVG DURATION
  • 10+DAILY NEW EPISODES
  • Jun 27, 2022LATEST

POPULARITY

20122013201420152016201720182019202020212022



    Best podcasts about Product

    Show all podcasts related to product

    Latest podcast episodes about Product

    The Dana & Parks Podcast
    D&P Highlight: How can the government ban one brand of a product?

    The Dana & Parks Podcast

    Play Episode Listen Later Jun 24, 2022 7:38


    Traction
    How MongoDB Transformed From Sales-Led to Product-Led Leading to 20x Increase in Market Cap with Sahir Azam

    Traction

    Play Episode Listen Later Jun 24, 2022 56:12


    On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Sahir Azam, Chief Product Officer at MongoDB.   Sahir shares how MongoDB transformed from a traditional software company—sales driven, longer cycles, etc.—into more of a consumer-style self-service model.   Overseeing the growth of MongoDB's Atlas, Sahir shares his learnings (the good, the bad, and the ugly) about building and bringing to market one of the fastest-growing cloud products of any scale (70% YoY, $400M ARR, 26K+ customers).   In this session, Sahir discusses: 7:44 - MongoDB sales-led model prior to going product-led 10:31 - What main KPIs were focused on 16:01 - Recommendations and best practices for building teams 20:07 - Tactics to make sure that cross-functional dialogue is happening regularly 26:57 - The ideal squad structure for a cross-functional team 32:46 - The product development framework at MongoDB 37:34 - Best practices for developing a go-to-market strategy for a product-led company 41:36 - Product marketing roles vs product manager roles 52:29 - What kickstarted growth for the MongoDB Atlas customer base 55:31 - Top pieces of advice that were learned the hard way 57:54 - Recommended books and resources   Learn more at https://tractionconf.io   Connect with Sahir Azam: https://www.linkedin.com/in/sahirazam/   Learn more about MongoDB at https://www.mongodb.com/   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca    Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com  

    Row by Row Garden Show
    Row by Row Episode 203: What You Need To Be Doing In The Garden Now

    Row by Row Garden Show

    Play Episode Listen Later Jun 24, 2022 27:51


    It's HOT down here in SW Georgia. We've been harvesting a lot lately and fighting the high temperatures but we are thinking about our Fall gardens and what we should be doing in the garden now! Garden Chores While chore lists may not be everyone's favorite, this is one chore list that every gardener needs! Stay on top of weeds/pestsHarvest/PreservePruning of Spring-Flowering ShrubsContinue fertilization schedule Mulch your garden bedsWater plants deeply and regularlyReplenish/Amend SoilRemove Plant DebrisPlant uncovered spaces with cover crops/tarpsBuy seeds for fall - at Hoss Tools (of course)Succession planting Zone 9 - What You Should Be Doing Your first frost date of when it will really start to cool down is typically around December 10th on average. If you are planting fall tomatoes and peppers you should start them in the seed trays in mid-August and you can then put them in the ground in mid-September. Tomatoes and peppers have a 75-day maturity and you should be able to harvest in November before your frost. Our favorite tomato varieties for the fall (heat set) tomatoes are Hossinator, Florida 91, or Homestead. Field peas should be plated from September 1 through September 15. Zone 8 - What You Can Grow November 22nd is the average frost date for Zone 8, which means you should start tomatoes and peppers on July 1st to transplant into the ground around August 1st. They should be ready to harvest around October 15th. Field peas will be planted on the first of September since they are around 65 days to maturity. We are going to plant sweet corn in August for the fall garden. Zone 7 - Growing for the Fall If you are wanting to grow tomatoes and peppers for a fall crop, you want to go ahead as soon as possible and start those seeds in the greenhouse. You can also plant beans and squash now! Zone 7's first frost date is November 15th. If you want to plant field peas, you can plant them around the same time as Zone 8, which is the first of September. Product of the Week Tomato Seeds Field Peas Seeds Pepper Seeds Watch the Complete Show on YouTube Below: https://youtu.be/FjkNPWx761M

    Impact Pricing
    Blogcast #60: How Much Does a Buyer Values Your Product?

    Impact Pricing

    Play Episode Listen Later Jun 24, 2022 2:24


    This is an Impact Pricing Blog published on May 18, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-much-does-a-buyer-value-your-product/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  

    Finding Fertility
    Top steps to take before doing IVF with Dr. Aumatma Part Two

    Finding Fertility

    Play Episode Listen Later Jun 24, 2022 37:12


    “You're genetically prone to things and they're happening because of all your lifestyle factors, even your childhood has added up to this.” Topics Discussed:

    Product Talk
    EP 226 - Product Awards Series: PandaDoc SVP of Product on the Diplomats of Product

    Product Talk

    Play Episode Listen Later Jun 24, 2022 29:11


    What does a good product leader have in common with Henry Kissinger? Here is episode seven in the 2022 Product Awards series. In this conversation, Wayfair Product Leader Nacho Andrade sits down with PandaDoc SVP of Product Bernard Desarnauts. They touch on the importance of grit and iteration in building a Product Award-winning product. They also discuss why PMs must learn to ask the right questions. Finally, Bernard shares why he thinks a good product leader is more like a diplomat than a president – or CEO.

    Rock N Roll Pantheon
    Love That Album Podcast Episode 158 - Interview with John Kennedy and Peter Timmerman of the 68 Comeback Special

    Rock N Roll Pantheon

    Play Episode Listen Later Jun 24, 2022 86:00


    Since the Beatles showed up with a built-in songwriting team, bands have always had those members who practised the mysterious art of creating and arranging compositions rather than relying on outside professionals to do that for them. Of course, even those great songsmiths liked to take a break and release an album of music that inspired them to pick up the quill and ink in the first place – Bowie's “Pinups”, Patti Smith's “12”, John Lennon's “Rock n Roll” (maybe more for contractual obligations, but still...) Now we can add Australian songwriter John Kennedy's “Raining Treasure” to that mix. Welcome to episode 158 of Love That Album. John's been making great records since the 1980s with his bands like John Kennedy's Love Gone Wrong and JFK and the Cuban Crisis. His music has always had an Americana flavour to it, and he writes wonderful tales of life in Sydney. His 2017 album JFK and the Midlife Crisis was a concept album about a middle aged musician recalling his times younger days in Sydney working in the indie music scene and where he now sees himself.  In 2019, this led to the idea of recording an album of covers from fellow travellers in Australian independent music of the 70s and 80s, “Raining Treasure – Australian Indie Gold Covers Vol.1”.In 2022, John and his band The '68 Comeback Special have released a second volume, “Raining Treasure – More Australian Indie Gold Covers Vol.2” with their interpretations of songs from The Scientists, Weddings Parties Anything, Radio Birdman, and (in an extension of the definition of “independent”) The Angels (aka Angel City in the US). These are not carbon copies of their originals – the gents put deep thought into the arrangements of these songs, and the results in some cases show a greater musical alignment with the lyrics.  I met up with John Kennedy and Peter Timmerman from the band to discuss these great albums. Tales are also told of the oppressiveness of Queensland under the Bjelke-Petersen government, John's “Sex Pistols” moment meeting the Go Betweens, and whether it's appropriate for an audience to chant during a cover of THAT Angels song. If you're a fan of Kennedy, you won't want to miss this. If you're unfamiliar with his work, you're in for a treat. You can stream the Raining Treasure albums from the usual places OR get a physical copies of the CDs from https://www.thegroovemerchants.com/Product/106392?fbclid=IwAR0x6jxrn6V3nds5OV4EcVGER_pkmkSQrG6KqBUplMqxLWP4JKDY2-wREP4 If you want to do a compare and contrast with the originals, I've created a YouTube playlist:https://www.youtube.com/watch?v=aUPF49t_p_U&list=PLvosm3nd-62VG0NoFR3x8jhoMgPBkcm51 Download this episode of LTA from your podcast app of choice. The wider back catalogue of episodes can also be found at http://lovethatalbumpodcast.blogspot.com Love That Album is proudly part of the Pantheon Podcast network. Go to http://pantheonpodcasts.com to check out all their great shows. You can send me feedback at rrrkitchen@yahoo.com.au (written or mp3 voicemail) or join the Facebook group at http://www.facebook.com/groups/lovethatalbum If you'd consider writing an iTunes review I'd be immensely grateful. However, it'd be even better if you told a friend about the podcast and Pantheon – at a barbecue, over coffee, on social media….whatever way you choose, consider me grateful. Proudly Pantheon. 

    Myers Detox
    The Most Dangerous Product in Your Home and How to Detox It with Stephen Ezell

    Myers Detox

    Play Episode Listen Later Jun 23, 2022 26:39


    Stephen Ezell joins the show to talk about the most dangerous toxic product in your home, and how his Eco Chemical company, Truly Free, is disrupting the laundry industry. Stephen talks about so many interesting topics surrounding laundry products, the dangers of generic brands, and the best tips on ridding these toxic chemicals from your home. If you're worried about toxins lurking in your home, your laundry room is one of the best places to start, and Stephen is hear to guide you through it!   On today's podcast, you will learn: How Stephens company, Truly Free, is disrupting the laundry industry. Why is generic laundry detergent so dangerous? Are consumers brainwashed by the laundry industry? What exactly is in generic laundry detergent? The most dangerous product in your home. Do you need to use antibacterial detergent? How Stephens dryer sheets are helping employ woman throughout the world.   Stephen Ezell's Bio: Stephen Ezell is a disruptive thought leader in the conscious capital movement. He has positioned multiple companies strongly in their markets and currently creates sustainable jobs in five countries. Most relevant to today's talk, Stephen has built the fastest-growing eco-chemical manufacturing company in America called TrulyFree He has pioneered a refillable cleaning revolution with his brand Truly Free and has inspired 100's of thousands of families to live a non-toxic life. You can learn more about Stephen and Truly Free at For Myers Detox Podcast listeners only, get 100 FREE loads and FREE Shipping on Truly Free products!  

    Take Your Territory with Jamie Rohrbaugh
    88. Console Those Who Mourn (Isaiah 61:3)

    Take Your Territory with Jamie Rohrbaugh

    Play Episode Listen Later Jun 23, 2022 20:53


    This is the 3rd episode in our series about Isaiah 61. Today we are studying verse three. If you've not already joined in, we want to invite all of our listeners to a 61-day miracle challenge. Challenge Details: Read Isaiah 61 every day for 61 days and claim the promises in that chapter for yourself in prayer. Make a list of the miracles for which you are asking God Meet with your Challenge Friend weekly and pray together Consider fasting in some way (meal, snack, specific food/drink) Take communion daily and speak declarations over your life Join with a friend and both of you pray Prayer for Miracles Prayer for Double Recompense Prayer to Reverse Unjust Situations Scripture References: Isaiah 61:3; Psalm 1 Product mentioned in this episode: PRINT BOOK: Over Not Under: Financial Prosperity God's Way EBOOK: Over Not Under: Financial Prosperity God's Way PRINT BOOK: 7 Days of Praying for Your Children EBOOK: 7 Days of Praying for Your Children Donations links: Donation via Gumroad Donation via Paypal Follow us at www.FromHisPresence.com or www.OverNotUnder.com We pray these resources will be a blessing to you!

    The Michigan Ag Today Podcast

    Product designed to activate your soil and make nutrients available for corn and soybean plants from Sound Agriculture; warm, sunny, and dry the next couple of days; and the selloff continues for the soybean market- all that on the #MATPodcast!

    Lenny's Podcast: Product | Growth | Career
    Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more

    Lenny's Podcast: Product | Growth | Career

    Play Episode Listen Later Jun 23, 2022 59:16


    Elena Verna has led growth at some of today’s most successful B2B businesses, including Miro as CMO, Surveymonkey as SVP of Growth, and now at Amplitude as interim Head of Growth. She’s also worked closely with over a dozen companies on growth and product strategy, including companies like MongoDB, Clockwise, and Netlify (where she sits on the board of directors). Elena is undoubtedly one of the smartest people on growth strategy in the world.—Thank you to our sponsors for making this episode possible:• Persona: https://withpersona.com/lenny• Stytch: https://stytch.com/• PostHog: https://posthog.com/lenny—In this episode, we cover:1) How did Elena go from an analyst at Safeway to Head of Product at Amplitude?2) What’s changing in B2B growth?3) What exactly is “product-led growth,” and how can you apply it at every stage of growth?4) How is PLG already transforming itself?5) Why do you need to be both product-led and sales-led?6) Why does PLG often get crushed when you move upmarket, and how do you avoid this?7) What it looks like when your PLG motion is dying.8) Why product-led is the future of sales.9) Why is freemium the way to go, over trial?10) Why should you hire internally for your first growth hire?—Where to find Elena:• LinkedIn: https://www.linkedin.com/in/elenaverna• Twitter: https://twitter.com/elenaverna Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Maximize Your Social with Neal Schaffer
    A Product Marketing Perspective on Personal Branding, Content and Influence

    Maximize Your Social with Neal Schaffer

    Play Episode Listen Later Jun 23, 2022 20:41


    I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode.A product-centric approach to social media marketing can yield effective results at many levels.When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal branding, content, and yield more influence than you might have found possible.Listen in for the details and how all of these aspects of digital and social media marketing can work together in harmony.Key Highlights[03:22] How Do We Get the Word Out of Your Product?[03:57] Talk About your Product![04:36] The Different Elements You Need to be Successful in Social Media[05:33] The Concept of Influence[06:00] Valuing Employee Influencers[07:30] Help Your Employees Create Personal Brands Aligned with their Expertise[08:04] Resources that Will Help You Optimize Your Profile[09:22] Brainstorming Excercise I Created[10:30] The Concept of Publishing Content for Influence and Thought Leadership[10:59] What is Thought Leadership?[11:28] How Does Publishing Your Perspective Create Influence?[14:32] How Often Should You Publish Content?[15:02] Types of Content You Can Publish on a Daily BasisNotable QuotesAnd on a website, sure, you're going to have your dedicated resources and content for your product. When it comes to social media, you're fighting with all the other products for attention.Too often we think of ourselves as a company, when we should think of ourselves as a product, people are not buying the company, they're buying the product. So everything that we do, ideally, should be talking about.And once we understand the importance of social media, we understand the importance of content in social media. It is the currency of not just social media, but digital media in general.There is a very distinct relationship between influence content, and social media, you establish a presence in social media, you begin to publish content, and share your views or talk about a product around a certain niche, so to speak, and over time, that helps you build influence on that topic.So if you're thinking, Yeah, we have people in our business, that should be more in the spotlight, they should be more active and social, they should be just more naturally talking about what they're an expert in, because it's going to help our business.And the thought leadership content shows your subject matter expertise, it ideally promote your company, it speaks to potential customers, and industry partners. And indirectly, it should sell your product, the engagement type of content, shows your human side promotes your personal brand, it speaks to your broader network and connections, who might not necessarily be interested in your product. It sells you that your company, and it gets broader engagement.Links Mentioned: Episode 258Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.neal

    Startup Insider
    Personio steigert Bewertung auf 8,5 Mrd. US-Dollar durch frisches Series E-Funding (Back • HR • Munich)

    Startup Insider

    Play Episode Listen Later Jun 23, 2022 32:54


    In der Mittagsfolge begrüßen wir heute Christian Eggert, Head of Product von Personio (ehemalig CEO und Co-Founder von Back), und sprechen mit ihm über eine erfolgreiche Aufstockung der Finanzierungsrunde von 200 auf 470 Millionen US-Dollar sowie über die Übernahme des Employee Experience Startups Back. Personio entwickelt eine HR-Plattform für Unternehmen zwischen 10 und 2.000 Mitarbeitenden. Dabei verfolgt der Software-Anbieter einen holistischen Ansatz und bietet eine All-in-One Lösung von Recruiting über Personalverwaltung bis hin zur Lohnabrechnung an. Das Startup wurde im Jahr 2015 von Ignaz Forstmeier, Hanno Renner, Roman Schumacher und Arseniy Vershinin in München gegründet. Mittlerweile hat die ganzheitliche HR-Plattform noch weitere Sitze in Berlin, Madrid, Barcelona, London, Dublin und Amsterdam. Mit der People Workflow Automation wird ein Kundenstamm aus über 6.000 Unternehmen betreut. Das Münchner Startup hat die Übernahme des Berliner Startups Back angekündigt. Das junge Unternehmen bietet eine Employee Experience Lösung an, die wichtige Personalprozesse automatisiert. Mithilfe eines interaktiven Ticketsystems sowie von Wissensmanagement und Workflow-Automatisierung hilft die Software von Back Personalabteilungen bei der Bearbeitung von Mitarbeiteranfragen über alltägliche Kommunikationskanäle wie Slack oder Microsoft Teams und versendet automatisierte Antworten auf häufig gestellte Fragen. Diese Lösung lässt sich mit dem Ansatz der People Workflow Automation von Personio verbinden, um HR-Teams zu ermöglichen, abteilungs- und toolübergreifend zu arbeiten. Back wurde im Jahr 2018 von Christian Eggert und James Lafa gegründet. Nachdem Personio im Oktober 2021 eine Series-E-Finanzierungsrunde in Höhe von 200 Millionen US-Dollar abgeschlossen hatte, haben sie nun eine Aufstockung der Serie E auf 470 Millionen US-Dollar bekanntgegeben. Die zuletzt im Oktober 2021 ermittelte Unternehmensbewertung steigt damit im selben Zug von 6,3 Milliarden US-Dollar auf 8,5 Milliarden US-Dollar. Die erneute Finanzierungsrunde wurde von dem Bestandsinvestor Greenoaks angeführt. Der US-amerikanische Early-Stage Investor hat u.a. Canva, Discord, Deliveroo, Klaviyo, Zetwerk, Wiz, Vercel, TripActions, Toast, Tipalti, Sea, Scale.ai, Robinhood, Rippling, QuintoAndar, Papaya Global, Motive,Kavak, Flipkart, Databricks, Coupang, Cockroach Labs, Checkout.com, Brex, Airwallex, Airtable und Stripe im Portfolio. Das frische Kapital soll für die team- und applikationsübergreifende Automatisierung von Personalprozessen eingesetzt werden.

    Ground Up
    96: Improving Website Conversion Rate by 6% (w/ Help Scout)

    Ground Up

    Play Episode Listen Later Jun 23, 2022 33:31


    In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew their website conversion rate, and why that metric became a priority for the team.You'll learn… How the Help Scout executive team sets annual goals How the marketing team identifies where to invest their time and money How improving the website conversion rate became a priority Why Website Conversion Rate?Each year, the Help Scout executive team works together to identify what their annual revenue goal is, and what growth % they're aiming to hit in the upcoming year.Once they have this number and growth %, they work backward to find how many signups and new customers they'll need in order to hit that goal. Although the revenue goal is set annually, they'll adjust the forecast of what they're expecting quarter by quarter. This allows them to make smaller adjustments in real-time, as they see how things are trending.Transparently sharing their performanceEvery day, an email is delivered to the team, showing them how they're progressing towards that month's goal. It includes a breakdown of trials, sales opportunities, and projected MRR. On top of that, individual teams meet weekly to review their own numbers. And executive teams meet once a month, reviewing what happened in the last month and where they're going next month. They feel that having the numbers transparently in front of the entire team, encourages everyone to be creative and offer up solutions to help improve that number. Looking for growth opportunitiesOnce they have their growth goals in place, it's time to figure out how to achieve them. Their goal is to find the right set of “levers” to pull, in order to move the needle on traffic, free trials, demo requests, weighted pipeline, and more.And there are dozens of levers they could pull. It's probably the same challenge you face at your company. Do you try new channels, or grow existing ones? Do you send more traffic, or improve conversion with the traffic you have? To help narrow things down, they look how each stage of their funnel is performing, and how each channel is performing. Then they ask questions like, “what channels can we reasonably expect to grow?” and “what channels might be worth investing in?”They also look for the easiest wins. For example, if paid channels are steeped in competition with deeper pockets, they'll look for a channel where they can be more competitive. Or they might find they can get significant results just by doubling down on an existing channel.Why they chose Website Conversion RateAdam and the team found that the free trial to paid conversion rate was 20%+, which was already high for the industry. But if they looked higher up in the funnel, they found they were getting 500,000 visitors every month. They decided it would be far easier and more impactful for them to increase the website's conversion rate (driving more free trial signups), than it would to increase an already high “trial to conversion rate” of 20%.So they set to work running experiments.How They Improved ItThey view their website content in 2 main buckets: “High-Intent Pages” and “Low-Intent Pages”.High intent pages include the homepage or product pages, where people are visiting with the intent to explore and potentially sign up for the product. Here, the call to action is “sign up” or “start free trial”. Low intent pages include content like a blog or thought leadership content, so they make the call to action something like “join the newsletter”. This encourages visitors to stay in the Help Scout ecosystem, without forcing them to take an action they have no intention of taking. When setting out to measure and improve their website conversion rate, they only looked at conversion on the “high intent pages”. This helped them get a more accurate number of how they were performing on pages that had a set call to action of conversion.Their current “website to free trial” conversion rate was 2% on those high intent pages, and their conversion rate from “free trial to active paying customer” was 20%. They assembled a “task force” of stakeholdersWebsite conversion is often “cross-functional”. In other words, it's owned or used by multiple teams. Brand marketing might own the messaging. Product marketing might own the positioning. And growth marketing might own SEO or conversion rate.So Adam and the team put together an “optimization squad”, comprised of all the stakeholders who needed to have input on the website. This ensured that every stakeholder had seat at the table, and could work together on improving conversion without stepping on each other's toes.They tested everythingThey experimented with just about everything. But they saw the biggest results by adding personalization. Helpscout has a wide base of customers, so by understanding who their buyers are, they're able to present more helpful messaging tailored to those personas.For example, they found that smaller companies have to convert better by going through self-serve, while bigger companies almost always convert better when they speak with sales. The optimization squad would take an insight like this, and present a dynamic (changing) call to action, depending on the person viewing the site. Someone from a company with more than 500 employees might see “talk with sales” while someone from a small company sees “start free trial”. They'd also highlight different use cases of the product, and change the way they talked about Help Scout. For example, if a 500+ person organization read, “Help desk software for small business”, they might feel Help Scout wasn't for them. By personalizing the team could show different customer logos (that looked like the visitor's company), make the language more relevant, and be more helpful with use cases that visitor was interested in.In total, personalization included dynamically presenting the call to action, headlines, length of free trial, use cases and social proof.ResultsIn just 6 months, they saw a 56% increase in demo requests and a 6% increase in trials.Check out the episode summary here.

    Startup Insider
    Investments & Exits - mit Tina Dreimann von Better Ventures

    Startup Insider

    Play Episode Listen Later Jun 23, 2022 27:41


    In der Rubrik Investments & Exits begrüßen wir heute Tina Dreimann, Co-Founder von Better Ventures. Tina hat die Finanzierungsrunde von Personio, Epoch Biodesign und Lumi Interactive kommentiert: Das australische Startup Lumi Interactive hat 6,75 Millionen US-Dollar für die Entwicklung seines kommenden kostenloses Handyspiels "Kinder World" erhalten, bei dem sich die Spielerinnen und Spieler um virtuelle Zimmerpflanzen kümmern können, indem sie reale Achtsamkeitsaufgaben erfüllen. Die Runde wurde von Andreessen Horowitz (a16z) angeführt, mit Beteiligung von 1UP Ventures, Galileo Ventures, Eric Seufert's Heracles Capital und Double Loop Games CEO Emily Greer. Die überzeichnete Seed-Runde ist die größte Risikokapitalinvestition in ein von Frauen gegründetes Spielestudio in Australien. Epoch Biodesign, ein in London, UK, ansässiges "Total BioDesignTM"-Unternehmen, hat eine Startfinanzierung in Höhe von 11 Millionen Dollar erhalten. Die Runde wurde von Lowercarbon Capital geleitet, mit Beteiligung von BoxGroup, Amadeus Capital Partners, MCJ Collective, Zero Carbon Capital, VOYAGERS Climate-Tech Fund, The Venture Collective und anderen. Das von Jacob Nathan (CEO) geleitete Unternehmen entwickelt natürliche Lösungen für unnatürliche Probleme und hat sich zum Ziel gesetzt, die Biologie für einen gesunden Planeten zu skalieren und zu industrialisieren. Mit einer Kombination aus firmeneigenen Berechnungs- und Versuchswerkzeugen treibt Epoch das Biorecycling voran: ein abstimmbarer enzymatischer Prozess zur Umwandlung von Kunststoffabfällen in herkömmliche Chemikalien. Personio gab gestern die Aufstockung der Series-E-Finanzierungsrunde von 200 auf 470 Millionen US-Dollar bekannt. Die zuletzt im Oktober 2021 ermittelte Unternehmensbewertung steigt damit im selben Zug von 6,3 Milliarden US-Dollar auf 8,5 Milliarden US-Dollar. Die erneute Finanzierungsrunde wurde von dem Bestandsinvestor Greenoaks angeführt. In unserer Mittagssendung begrüßen wir heute Christian Eggert, Head of Product von Personio und sprechen natürlich über die Runde sowie über die kürzliche Übernahme von Back!

    The Beginner Photography Podcast
    Rewind: Kelly Lawson - Getting Started With Product Photography

    The Beginner Photography Podcast

    Play Episode Listen Later Jun 23, 2022 56:21


    Kelly Lawson left her health care career of 7 years to pursue photography. Shortly after needing to take her own product photos for her business website did she fall in love with product photography. Today on top of shooting products for brands she is also teaching product photography to new photographers. In This Episode You'll Learn:What was the hardest part about photography to learn when getting startedHow she got started photographing products and whyWhere to come up with ideas for product photography shotsHow to add expression and emotion to your product photographyCommon mistakes made by new product photographersHow Kelly got her first client, and how you can tooWhat Kelly is doing this week to market her businessHow to charge for product photography, and what to deliverResources:Kelly Lawsons' Product photography masterclassKelly Lawson's websiteKelly Lawson on InstagramKelly Lawson on PinterestThe Contract Vault - Save 20% off your month by using the code BPP at check out

    In Depth
    From PM to VP of Product: Jiaona Zhang's career advice from Webflow, Airbnb & Dropbox

    In Depth

    Play Episode Listen Later Jun 23, 2022 56:56


    For our 60th episode, we're doing things a little bit differently — with a new guest host! Welcome to Todd Jackson, who's filling in for Brett Berson this week. Todd is also a Partner at First Round, and the episodes he hosts will mostly focus on product, given his previous product roles, from the VP of Product & Design at Dropbox and Director of Product Management at Twitter, to being a PM at Facebook and Google, leading Newsfeed and Gmail. He was also a founder — his startup Cover was backed by First Round in 2013 and later acquired by Twitter. (For more on Todd and his advice for company building, check out his article in The First Round Review from a couple years ago.) Today, Todd chats with Jiaona Zhang, the VP of Product at Webflow. (She goes by JZ though, so you'll hear that throughout their conversation.) You might remember her popular Review article, Don't Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products) Before joining Webflow, JZ was the Senior Director of Product Management at WeWork, a Product Lead at Airbnb, and a PM at Dropbox and at Pocket Gems, a mobile gaming company. JZ also teaches product at Stanford and mentors a lot of rising product leaders, so she's the perfect person to talk to about building a career in product. As the framework for the entire conversation, we start with why she doesn't think of it as a career ladder, but rather as three distinct phases: contributing as a PM, managing PMs, and then leading the function. Here's a preview of what Todd and JZ cover: The PM role. Advice on breaking into the function, what you should look for when you're a candidate interviewing for PM roles, and the mistakes that are easy to make early on. The managing phase, including how to think more strategically as you get more senior, archetypes to look for when hiring, and her advice for first-time managers.  The executive phase. JZ talks about thinking of your org as a product, and she shares super tactical pointers for working with your CEO, your peers on the exec team, and the board. Whether you're trying to break into product, grow in your career, or you're a founder looking for hiring advice, there's tons in this conversation for you. You can follow JZ on Twitter at @jiaonazhang. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @tjack.

    Up Next In Commerce
    Why Web3 Is The Way Forward With Marc Mathieu of Salesforce

    Up Next In Commerce

    Play Episode Listen Later Jun 23, 2022 38:14


    Marc Mathieu, the Co-Founder of Web3 Studio at Salesforce, discusses how web3 will change how brands acquire and interact with consumers. Plus, he explains the hype around NFTs and digital goods – whether they are trends to watch or fads that will fade – and the mindset shifts that need to happen to get the most out of them.Tune in to learn:Key moments in internet history: from the invention of the cookie to the shift toward first-party data (6:00)How to find customers in a new digital world (8:45)Why your brand is your community and how to keep your community the right size (11:00)What commerce companies should be most excited about when it comes to web3 (23:15)Digital goods — Are they a fad, trend, or long-term opportunity? (27:25)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

    Packet Pushers - Fat Pipe
    Day Two Cloud 152: How To Right-Size Access With strongDM (Sponsored)

    Packet Pushers - Fat Pipe

    Play Episode Listen Later Jun 22, 2022 36:01


    Welcome to Day Two Cloud. In this episode we take on the problem of over-provisioning access to resources. Sponsor strongDM joins the conversation to share how to properly manage roles and access in our IT systems, focusing heavily on the process of discovery. Who has access to what, and why do they have that access? Our guest from strongDM is Britt Crawford, Director of Product. The post Day Two Cloud 152: How To Right-Size Access With strongDM (Sponsored) appeared first on Packet Pushers.

    Packet Pushers - Full Podcast Feed
    Day Two Cloud 152: How To Right-Size Access With strongDM (Sponsored)

    Packet Pushers - Full Podcast Feed

    Play Episode Listen Later Jun 22, 2022 36:01


    Welcome to Day Two Cloud. In this episode we take on the problem of over-provisioning access to resources. Sponsor strongDM joins the conversation to share how to properly manage roles and access in our IT systems, focusing heavily on the process of discovery. Who has access to what, and why do they have that access? Our guest from strongDM is Britt Crawford, Director of Product. The post Day Two Cloud 152: How To Right-Size Access With strongDM (Sponsored) appeared first on Packet Pushers.

    The Health Ranger Report
    RAW INTEL - Major organic food supplier orders Health Ranger Store to STOP TESTING their product!

    The Health Ranger Report

    Play Episode Listen Later Jun 22, 2022 8:23


    For more updates, visit: http://www.brighteon.com/channel/hrreport NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

    Commander ad Populum
    Episode 194: Commander ad Populum, Ep 194 - Commander Product Comparison

    Commander ad Populum

    Play Episode Listen Later Jun 22, 2022 32:08


    This week, we revisit Commander's Arsenal from 2012 and compare it with the more recent Commander Collection Green and Black. Which products have stood the test of time? Which one's are better bang for your buck? Do I want more products like this instead of a pile of precons every year? Join me to hear all my thoughts and more!If you'd like to give me your thoughts on today's topics, hit me up on Twitter @CadPopCast. Make sure to check out the CadPop Community Spotlight on Twitter as well. It has the social media tags for all the great people, and channels, mentioned.  Support on Patreon, here: Patreon.com/CadPopCast. There are a bunch of great benefits associated with being a patron. Especially if you're into altered-art cards! Big thank you to the official sponsor of Commander ad Populum, Fusion Gaming for making this episode, and future episodes possible!They can be found online at:https://www.fusiongamingonline.com/ Music: Provided to YouTube by Amuseio ABRock It Out · Aiden Mally1st Era: Blue Dawn℗ Cháteau Aurora Ent.Released on: 2019-09-04Writer: Aiden Malaczewski Artist: Aiden Mally Music Publisher: Copyright Control

    DGTL Voices with Ed Marx
    Digital & Consumer Experience – Learning from Other Industries (ft. Shiva Mirhosseini)

    DGTL Voices with Ed Marx

    Play Episode Listen Later Jun 22, 2022 27:29


    On this episode of DGTL Voices, Ed is joined by Shiva Mirhosseini, Product and Digital Marketing Executive, Investor, and AAA Board Member. Having served as Enterprise Digital Experience and Marketing Technology, Vice President for CVS and Project Management Director for Wayfair, Shiva is an advocate for change, continuous learning, and improving the digital experience for consumers in healthcare and other industries.   Connect with Shiva on LinkedIn 

    Renter Obsessed
    WHAT?! We Integrate with AppFolio Now?!

    Renter Obsessed

    Play Episode Listen Later Jun 22, 2022 18:32


    On this special episode of Renter Obsessed, Will Moxley, SVP of Product at AppFolio, and Demetri Themelis, Co-Founder and CEO of Knock, stop by to talk about the exciting new partnership between their two companies.

    Product Talk
    EP 225 - Root Insurance fmr CPO on Career Development in the Product World

    Product Talk

    Play Episode Listen Later Jun 22, 2022 31:59


    There has yet to be a job field that has grown as exponentially as product management. And many product managers and leaders are attempting to expand both their careers and their companies. So, how do you develop your career as a product manager? Root Insurance fmr CPO Hemal Shah takes us on a journey through product management and into leadership.

    Product Startup
    130: Choosing an eCommerce Platform for your Hardware Product

    Product Startup

    Play Episode Listen Later Jun 22, 2022 22:31


    Tim Bucciarelli is a Director at IronPlane, an eCommerce agency that works with many large product brands. Tim has been a leader in the eCommerce space for almost 30 years. Today Tim is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what eCommerce is, how to choose a great eCommerce platform for your current and future product needs, and how to do a good job of building out your platform, especially around business to business sales. Today you will hear us talk about: What is eCommerce How do you choose the right platform to sell online Back end platforms explained, and how they connect to front end How do you do it well Understand your customer Understand investment Wordpress and WooCommerce is an easy way to get started online Shopify is a SaaS, a central piece of software BitCommerce is a SaaS that is a bit more opened up Adobe Commerce / Magento is larger and more customizable EPISODE LINKS Tim Bucciarelli / IronPlane Links: Website: https://www.ironplane.com/ LinkedIn: https://www.linkedin.com/in/tim-bucciarelli/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/ Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/ About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!

    Shock Your Potential
    Conscious Capitalism - Gopal Erinjippurath

    Shock Your Potential

    Play Episode Listen Later Jun 22, 2022 30:10


    “Today more than ever, climate is part of the frontier narrative when it comes to the geopolitical landscape or the financial regulatory landscape.”Gopal Erinjippurath Climate change is now a fact of life on many fronts including geopolitically and in business. As the world becomes more aware of the impact of climate change, more opportunities come up to make a difference. It is however clear, that despite there being a great deal of information out there, many business are unsure about how to interpret and use it constructively. Gopal Erinjippurath has been working with businesses to help them understand better the link between their businesses and the climate.   Gopal serves as CTO and Head of Product at Sust Global, a venture focused on geospatial analytics for climate adaptation. Most recently, he led the Analytics Engineering team at Planet Labs (NYSE:PL), an integrated aerospace and data analytics company that operates history's largest commercial fleet of earth observation satellites. Planet Analytics serves a range of customers from city planning teams in governments and the World Bank to defense and intelligence functions across the world. He is known for agile engineering execution from concept to scalable high quality products. He has been an invited speaker at global industry conferences like Google Cloud Next and leading technical conferences in the machine learning space such as ICML, CVPR and NeurIPS. Previously Gopal managed teams working on industry-leading analytics products from early concept demonstrations to multiple customers at Captricity (Acquired by NASDAQ:SSNC) and Harvesting Inc, where he advised the CEO. Previously he led the algorithm engineering development of Dolby's (NYSE: DLB) first imaging display product, the Emmy Award winning Dolby Professional Reference Monitor. Gopal holds an MS in Electrical Engineering from University of Southern California and completed the Ignite Program, connecting technologists with new commercial ventures, at the Stanford Graduate School of Business. In today's episode, Gopal about what they do as a business, and why it is important that businesses begin to seek awareness of the impact of climate change to their financial bottom line. Listen in! Media links www.sustglobal.com https://www.linkedin.com/in/gopalerinjippurath/ I categorize myself as a scientists and primarily looking at data on geospatial data which is linked to location. We are enabling businesses to understand the impact of the changing climate, to their holdings and their financial bottom line. Today more than ever, climate is part of the frontier narrative when it comes to the geopolitical landscape or the financial regulatory landscape. The access to businesses to clean valid and trusted data around the changing climate across the world has been limited. Sust Global intends to transform that and enable the ability across the economy towards using a shared set of commonly known parameters around climate data. I started my career in multimedia, and later got inspired to pursue a career on focusing environmental data. Climate is a global phenomenon and the changing climate doesn't affect just one person in a specific way, rather it affects different people in different ways. As climate becomes mainstream in the dialogue on the geopolitical as well as the regional and the Civic scales, we begin to see the desire in the public to invest in climate consciously. When businesses need to enable the climate conscious avenues, then they seek to use climate data in new and creative ways. Pragmatic solutions that brings into account the changing climate need to also account for the state of affairs today. Being able to identify the conflicting demands of the present and the future are kind of what an entrepreneur has to figure out in this fast moving ecosystem. Commercial break There's a gap between the community that understands climate, and the community that wants to use climate but doesn't understand it. We are trying to limit that gap in the venues that we serve, but it will take a while, and so the time is now for us to get more educated and aware of what climate actually is. Previously, the big migration angle was around opportunity, and geo arbitrage, but I believe climate is introducing a third dimension. When it comes to opportunity around the emergence of these capabilities, there has been an unprecedented lot of awareness around discoveries and the use of data. There is a growing awareness and people having the sense of purpose, where they start to look at what they can do with their skills to address this problem, and benefit in the process. There is also the emergence of cross functional and interdisciplinary teams, which creates some unique opportunities. One can pick up enough of the foundation knowledge, and create a shared understanding, and then work with others in different domains to create new opportunities. In this connected world where we're all working remotely, it's a great time to pick up new domains because big business opportunities exist at the intersection of domains. Inherently product development is an iterative process and being comfortable with imperfection in the early days. Work with others who are comfortable with imperfection, so that they can be encouraging and partner with you on that journey. ………………………………………………… Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you. Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe. As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more. To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com  

    PayPod: The Payments Industry Podcast
    Risk Management with Amanda Cohen of Resolver: Ep 224

    PayPod: The Payments Industry Podcast

    Play Episode Listen Later Jun 21, 2022 20:34


    In this episode Amanda Cohen, Director of Product at Resolver explores the way to transform 'Risk Management into Risk Intelligence'. From regulatory compliance to insight tracking that informs business decisions, Amanda speaks to the way Resolver serves as a wholistic and seamless approach to risk management.

    Chris Carr & Company's I Tell You What
    A Genius Product For A Not So Genius Person

    Chris Carr & Company's I Tell You What

    Play Episode Listen Later Jun 21, 2022 6:55


    Product Hive
    How to Own Product Vision with Larry Furr

    Product Hive

    Play Episode Listen Later Jun 21, 2022 47:30


    Larry Furr—Chief Product Officer at Canopy—discusses how to own Product Vision. View this presentation on YouTube: https://www.youtube.com/watch?v=u-f17oyfcZU Check out producthive.org to see the latest events, join our community on Slack, and much more. Thanks to Joakim Karud for our music: soundcloud.com/joakimkarud/keep-on-going

    Proof to Product
    254 | Identifying & Overcoming Burnout with Valerie Hamaker, Generation Xhausted

    Proof to Product

    Play Episode Listen Later Jun 21, 2022 34:02


    When burnout hits us on our entrepreneurship journey, it's not only hard to see it coming, but is hard to manage and deal with it as well. In today's episode, Valerie Hamaker joins us to share how you can identify the signs of burnout and if it's happening due to underlying issues. Valerie Hamaker is a relationship and trauma therapist, who runs a membership community focused on helping individuals recover from issues of burnout. Listen in as Valerie shares two valuable and tangible ways that you can avoid burnout in your business. You can view full show notes and more at prooftoproduct.com/254 Today's episode is brought to you by our Proof to Product resource library, which includes my Delegating masterclass, my How to Know If Wholesale is Right for You class, my Booth Blueprint class, and even more resources we'll be adding soon! Get access to all of these classes inside the Proof to Product resource library! Get Access Now

    Startups For the Rest of Us
    Episode 608 | Bootstrapping (and Exiting) a 7-Figure Info Product

    Startups For the Rest of Us

    Play Episode Listen Later Jun 21, 2022 50:51


    In episode 608, Rob Walling chats with Adrian Rosebrock, who bootstrapped and successfully exited his seven-figure info product company, PyImageSearch, in 2021. PyImageSearch provided digital courses around visual image detection and image classification in Python. Adrian wasn't always an entrepreneur. He graduated with a PhD in computer science, got a day job, realized early on […]Click the icon below to listen.       

    The 6 Figure Product Business Podcast
    How To “DIY” Gorgeous Product Photos With Your Phone with Cristy Cross Photo

    The 6 Figure Product Business Podcast

    Play Episode Listen Later Jun 21, 2022 62:29


    Product photos are literally the secret sauce to selling your products. If your product photos are poor quality, your sales will reflect that. Today we are joined by the amazing Cristy Cross of Cristy Cross Photography and CC Presets. She is dishing all the tips on how you can DIY your own photos with a simple smartphone.  WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners Starts at $29+ a month   Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Follow Cristy Cross- Cristy Cross Photography www.cristycross.com www.Instagram.com/cristycrossphoto www.Facebook.com/cristycrossphoto cristy@cristycross.com Let's Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

    Better Product
    Why Your Positioning Should ‘Pick a Fight and Take a Stand' with Catherine Spence, Microblink

    Better Product

    Play Episode Listen Later Jun 21, 2022 38:17


    One of the fundamental strategies product marketers must lead is positioning. It's what determines how you'll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share her best lessons on brand and product positioning, from leading marketing at an international company to her own startup, Pomello. If you're looking to stay in your comfort zone, this isn't the episode for you. Catherine shows us why we need to use our positioning to pick a fight and take a stand, especially in B2B SaaS.    Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.    Takeaways:  Positioning gives you focus. You can't be everything to everyone.  Product positioning should make you think.  Brand positioning should make you feel.  Don't prioritize brand positioning until you have product-market fit.    Things To Listen For:  [2:00] Icebreaker: If you had to write an autobiography and name it after one of your guilty pleasures, what would you call it?  [3:00] What's the difference between brand positioning and product positioning? How do marketers and PMMs work together to define it?  [7:00] Introducing Catherine Spence and her role at Microblink  [9:00] PMM is the intersection of product, marketing, and sales [11:00] The ask of product marketing is simple. But it's difficult to do well.  [12:00] How Microblink thinks about brand positioning vs. product positioning when marketing AI when the world isn't familiar with it yet [13:00] The deceiving similarities between product positioning and brand positioning, and what unites them at the core  [14:00] Brand positioning should be internal and external  [15:00] How do brand positioning and product positioning work together? [16:00] All positioning should reflect your vision and who you want to be in the world. When are you willing to walk away?  [19:00] Why B2B product marketers and marketers need to position products that “pick a fight and take a stand” for their products [22:30] Clear positioning doesn't just make sense. It makes dollars.  [23:00] When is the best time to focus on brand positioning? [26:00] Use your vision statement to anchor your brand positioning  [28:00] The role of employer brand in positioning  [36:00] The future of PMM: how do we find great product marketers?

    Up Next In Commerce
    Shipping Solutions with Laura Behrens Wu of Shippo

    Up Next In Commerce

    Play Episode Listen Later Jun 21, 2022 34:34


    There are many shipping solutions available to brands today, but are any of them truly easy to use, transparent, and scalable? Laura Behrens Wu couldn't find one, so she and he business partner built it themselves. Now, their company, Shippo, is valued at more than $1 billion, has thousands of customers, and is making shipping easier for all kinds of brands. How? Find out on this episode.Tune in to learn:Why Laura rejected feedback she got from Y Combinator (6:35)Behind the scenes of how Shippo actually works (10:50)Is free two-day shipping necessary? (24:30)How do you innovate and bring the tech stack to the next level? (29:15)Mentions:Shoe DogUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

    Product-Led Podcast
    How a $4B Business Makes The Transition From Sales-Led to Product-Led

    Product-Led Podcast

    Play Episode Listen Later Jun 21, 2022 42:46


    Ian Robertson is an innovative thought leader with undeniable skills in business strategy, employee development, software management, and product-led growth. He is currently the head of Product-Led Growth at Boomi and has spearheaded its transition from Sales-Led to Product-Led. Ian has proven himself to be a highly skilled and dedicated leader who always strives to bring out the best in his colleagues and the company. Today he'll be sharing the big steps that Boomi had to implement during their sprint to achieve product-led growth. You'll learn so much as we talked about, pricing strategies, operational efficiencies and customer satisfaction. Catch him in this episode and stay tuned for more.  Show Notes [1:18] What are the big steps that he had to take to be able to achieve product-led growth? [2:28] Boomi is the way to connect various standpoints in your digital ecosystem to create better business outcomes. [7:28] What did they cover during the two-week sprint? [16:12] When they started the sprint for PLG, was the pricing iteration in the works?  [28:09] If you bother to sign up for a trial, you should have a good trial experience.  [30:00] They can now use Boomi for all use cases, not just large use cases, and that allows them to win more deals to reduce the operational debt of having multiple integration platforms and sell more services. [31:34] We need to align the objectives of the team. About Ian Ian has directly led Boomi in terms of acquisition, operations, and automation of teams. He also established a global program management team to support the transition into the enterprise and other multi-organizational initiatives.Ian excels at all tasks and work assigned to him, and he strives to produce the highest quality work possible. He is not afraid of challenges and approaches each problem with new and creative solutions. Link Boomi Profile  Ian's LinkedIn

    Track Changes
    Roadmap vs. Backlog: On Product Thinking

    Track Changes

    Play Episode Listen Later Jun 21, 2022 29:04


    A good product thinker looks ahead, not behind. This week Chris and Gina break down the importance of promoting product management over project management. They explain how you can differentiate between project thinking and product thinking and how a product-led approach can drive teams toward alignment. Instead of being driven by tickets and backlogs, product thinking asks: Where's the problem, how does it fit into our roadmap, and how can we solve it? 

    Adafruit Industries
    JP's Product Pick of the Week 6/21/22 TSC2007 Touch Screen Controller

    Adafruit Industries

    Play Episode Listen Later Jun 21, 2022 18:40


    #adafruit JP's Product Pick of the Week 6/21/22 TSC2007 Touch Screen Controller DEEP discount during the livestream here! https://www.adafruit.com/product/5423 Visit the Adafruit shop online - http://www.adafruit.com ----------------------------------------- LIVE CHAT IS HERE! http://adafru.it/discord Adafruit on Instagram: https://www.instagram.com/adafruit Subscribe to Adafruit on YouTube: http://adafru.it/subscribe New tutorials on the Adafruit Learning System: http://learn.adafruit.com/ -----------------------------------------

    The Course Creator Show
    Episode 116 | How I Took a month OFF my business (and still made $45k)

    The Course Creator Show

    Play Episode Listen Later Jun 20, 2022 14:30


    I took a full month off my online business and still grossed $45,000 USD in revenue. Here's how I did it. Last month I took a month-long trip to England. Beyond the fun stories and photo reel, I wanted to share with you what it REALLY looks like to take time off from your business. A big reason why I have designed my business the way I have is because I want to allow for freedom, space, and the flexibility to go anywhere, anytime. My inner adventurer spirit is strong. So what did it look like to be away for that long? What did I have to setup in my business so that it could keep running without me? I will break it down for you in three parts. Tune in to get all the details!---Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here:  learn.gemmabonhamcarter.com/evergreen/Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/Ready to launch your first online course? I've got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show

    Modern Startup Marketing
    96 - First Time Founders Think Product Wins, Second Time Founders Know GTM Wins (Elaine Zelby, Partner at SignalFire)

    Modern Startup Marketing

    Play Episode Listen Later Jun 20, 2022 28:15


    A request that I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go! I invited Elaine Zelby, Partner at SignalFire, to join me and talk about all things investing in startups, building a strong relationship with port companies, product market fit and what that actually means and how that's changed over time, and more. I've helped advise and have also worked with SignalFire's portfolio companies on their marketing efforts. More about Elaine: on the Board of Directors at SVEN (Silicon Valley Executive Network) worked on the product and marketing side at Zazzle, Capriza (Series C), Slack and Consensys (Series D) host of the (un)sexy podcast - ranked Top 3% globally - an exploration of just how sexy unsexy industries can be! sends a weekly newsletter called “3 Things” - a dive into 3 rabbit holes and you can join her if you want More about SignalFire: founded in 2013 based out of San Francisco invests in startups Seed through Series B Here's what we hit on: What VCs want to see before they invest in an (early stage) startup, what matters (HINT: Team, Market and Product and it's very rare to find companies with tech moats so you should be creating brand and distribution moats); What do you want to see during the relationship (HINT: be an A+ at 1-2 things and B- in everything else and we'll help get you A+ support in those other things); What does product market fit mean today, how do you know, what do you look for (HINT: customers rip it out of your hands faster than you can sell it); Which 1-2 portfolio companies are you personally super excited about and why. You can reach Elaine on LinkedIn: https://www.linkedin.com/in/elainezelby/ Check out SignalFire: https://signalfire.com/ Check out the (un)sexy podcast: https://podcasts.apple.com/us/podcast/un-sexy/id1527034265 For more content like this, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen. You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

    The Power of Journaling
    Product Testers Wanted for Journaling.com

    The Power of Journaling

    Play Episode Listen Later Jun 20, 2022 8:22


    Journaling.com is looking for meditators & journalers to test out our Advanced Life Design courses. If you would like to be part of our Product Tester Village, you can join at: https://journaling.com/articles/product-testers/

    Gods Gossip
    THE PRODUCT OF WHAT'S DONE IN PRIVATE

    Gods Gossip

    Play Episode Listen Later Jun 20, 2022 21:42


    Sow into this word ⬇️ Cash App: $thechristianbae Paypal: https://www.paypal.com/paypalme/TheChristianBae Zelle/Apple Pay: TheChristianBae@gmail.com Business inquiries: TheChristianBae@gmail.com Let's stay connected, bae

    Fintech Insider Podcast by 11:FS
    638. News: Allica bank raises for SMEs and Backbase raises to transform the back end of banking

    Fintech Insider Podcast by 11:FS

    Play Episode Listen Later Jun 20, 2022 58:21


    Our expert hosts, Benjamin Ensor and Gwera Kiwana, are joined by some great guests to talk about the most notable fintech, financial services and banking news from the past week. This week's guests include: Søren Aabel Hammer, CEO, Mazepay Keshvi Radia, Head of Product for Payments, Allica Bank Tim Rutten, SVP of Strategy, Backbase With soundclips from: Richard Davies, CEO, Allica Bank Jacob Groth, Customer Relations Director, P27 We cover the following stories from the fintech and financial services space: Allica Bank secures £55m in equity and debt round - 5:50 Backbase secures €2.5bn valuation after €120m investment - 16:30 Instant payments top the agenda for Swedish banks says P27 - 29:45 Starling snaps up £500m mortgage book in shift from Covid loans - 39:05 MFS Africa extends its Series C by $100m, bringing total to $200m - 47:30 CaixaBank and Microsoft explore the metaverse - 49:10 Shopify loses early big investor over rising competition - 50:40 Deadmau5 is launching his own online bank - 53:00 This episode is sponsored by FullCircl You're under pressure on multiple fronts – demanding customers, competitors making a grab for market share, regulatory scrutiny, and high cost-to-serve. So, what to do? Whether you're a bank or financial services company, future-ready transformation can only be achieved by implementing a holistic Customer Lifecycle Intelligence (CLI) strategy. This new whitepaper explores how CLI will help you find the right customers, onboard them faster, and keep them for life. Check out the whitepaper here (https://info.fullcircl.com/unlocking-the-customer-lifecycle-intelligence-advantage)! Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. It's hosted by a rotation of 11:FS experts including David M. Brear, Simon Taylor, Jason Bates and Gwera Kiwana, as well as a range of brilliant guests. We cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com! Special Guests: Jacob Groth, Keshvi Radia, Richard Davies, Søren Aabel Hammer, and Tim Rutten.

    Lenny's Podcast: Product | Growth | Career
    Gibson Biddle on his DHM product strategy framework, GEM roadmap prioritization framework, 5 Netflix strategy mini case studies, building a personal board of directors, and much more

    Lenny's Podcast: Product | Growth | Career

    Play Episode Listen Later Jun 20, 2022


    Before getting into teaching full-time, Gibson Biddle was VP of Product at Netflix and CPO at Chegg (a textbook rental and homework help company). He now spends his days speaking, writing, and hosting workshops on product leadership, strategy, and culture. There are very few people in the world who’ve worked with, and had an impact on, more product managers.—Thank you to our sponsors for making this episode possible:• Flatfile: flatfile.com/lenny• Coda: coda.io/lenny• PostHog: posthog.com/lenny—In this episode, we cover:1) Gibson’s career path to VP of Product at Netflix, CPO at Chegg, and eventually teaching full-time.2) The DHM model: The 3 factors of a product strategy for consumer companies, how you can apply it to your product strategy, and how Gibson used this model for decisions made at Netflix.3) Five mini case studies of the DHM model that could be applied to Netflix’s strategy.4) The GEM prioritization model: What are the 3 areas a company can optimize on? What is the fundamental misalignment that destroys startups? 5) How could you start building your product strategy muscle, even when you’re only two weeks into your new role?6) Building your personal board of directors.7) What does it take to become a CPO someday?8) What specifics in a daily routine separate a good product manager from a great product manager?9) What’s the one piece of advice Gibson has for product managers in their early career?—Where to find Gibson:• Ask Gib Product Newsletter: https://askgibs.substack.com/• Gibson’s baby website: www.gibsonbiddle.com• Intro to product strategy: https://gibsonbiddle.medium.com/intro-to-product-strategy-60bdf72b17e3 Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Crickets to Cha-Chings
    How a Product-Based Business Shifted Over the Last 2 Years

    Crickets to Cha-Chings

    Play Episode Listen Later Jun 20, 2022 25:28


    In this week's guest episode of Crickets to Cha-Chings, Lauren chats with Katie Hunt of Proof to Product. Katie talks about how a self-designed wedding invitation turned into a lucrative business assisting product-based business owners in placing their products on shelves. Katie and Lauren discuss the shift in eCommerce as a whole since the onset of COVID and the difference its had on consumer behavior. Listen to this and more in this week's episode of Crickets to Cha-Chings.    Connect with Katie: Website: https://www.prooftoproduct.com/ Podcast: https://www.prooftoproduct.com/podcast Instagram: https://www.instagram.com/prooftoproduct/

    Growing with Purpose
    Hai Nguyen: The Amateur Aficionado

    Growing with Purpose

    Play Episode Listen Later Jun 19, 2022 53:47


    On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with Hai Nguyen, Co-Founder and Head of Product at Text-Em-All, an automated call and text company.  For a man with such a calm, even presence, Hai's life began with a lot of turbulence. When he was very young, and with the fall of Saigon, he and his family fled Vietnam. It was a dangerous journey to get to America, and one that took longer than anticipated, but fortunately, he and his family made it safely to Pennsylvania. While he only remembers the journey through the stories told by his older relatives, Hai does believe that the experience was a formative one. “Now, as I'm older and hopefully wiser, I look back and it does give me a lot of strength. When I'm going through something tough, I think back at what my parents went through and it doesn't seem to measure in comparison.” Listen to this episode to discover how Hai and his opposites-attract business partner have worked together to create a meaningful culture at Text-Em-All. Plus, get an insight into Hai's enthusiasm for being an amateur and how being humbled by learning something new helps to open up his worldview. 

    One Knight in Product
    Mapping your Way to B2B Product Success (with Daniel Elizalde, author ”The B2B Innovator's Map”)

    One Knight in Product

    Play Episode Listen Later Jun 19, 2022 40:20


    An interview with Daniel Elizalde. Daniel is a Product Advisor to ClimateTech product teams and long time IoT guru. He's also recently decided to tackle some of the problems B2B product managers have getting their ideas to market. He's tackling this with his own podcast as well as new book "The B2B Innovator's Map". We speak about a lot, including: Why he decided to write his new book now, and how he tried to make it actionable and fresh with numerous real world examples from his own career and long experience consulting with B2B firms How the vast majority of B2B innovations fail, how his book aims to offer a solution to this and give a process to enable B2B product leaders to get from zero to their first ten customers (and who those ten customers should be) How his experience in Climate Tech has helped him come up with recommendations on how to frame seemingly esoteric B2B products in ways that resonate with those customers' real problems and drawing a line back to real world ROI The six stages of the B2B Innovators' Map (Strategic Alignment, Market Discovery, User Discovery, Solution Planning, Prototyping, Early Adopters), what they involve and when to double back The importance of cutting your losses with Early Adopters, and not succumbing to the temptation to do absolutely anything to keep a customer on board if you've proved it doesn't make sense for you in the wider context of your product The risks of coming to the end of the process with a niche product for a limited audience, and how to make sure that the things you're building are made generic for an entire market What comes after the B2B Innovator's Map and the importance of aligning next steps with your leadership team to take your learnings to the big time And much more!   Buy "The B2B Innovator's Map" "Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't satisfy a market need, so customers don't buy them. The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy."   Visit The Book Website for more info. Contact Daniel You can find Daniel on LinkedIn or DanielElizalde.com.