Perpetual Customers

Today we chat about creating your KILLER message to help you stand out in your industry. I am giving you a step by step guide to use in order to nail down what makes you stand out for your ideal customers.  Step 1: Determine your brands personality  Step 2: Write down your story Step 3: Determine how your company is different from others in the industry Step 4: Understand the overall need in your industry  Step 5: Determine what your industry should be doing but is NOT Step 6: Pinpoint your customer I would love to connect with you on IG - tell me your big takeaways from the episode or what questions you have about developing YOUR killer message!  @LizzRomney

This isn’t one of my favorite topics BUT it is soo crucial for your brand - LETTING YOUR CUSTOMERS GET TO KNOW YOU AS THE FACE BEHIND THE BRAND! Your customers want to connect with you - you just have to let them. Today is short and sweet as we chat about the 4 reasons why your customers need you to show up.   

Adding digital products may seem a little taboo as a product based business owner. But today we are diving into all the ways that digital products will enhance your business (especially your profit margins) and your customer experience! It doesn’t have to be time consuming or difficult either! I will walk through the different types of digital products you can offer your customers and which one may be best for your product based company. 

You have probably heard how impactful a Facebook group can be for a business. However, most of the time this is discussed for public groups, and more for nurturing prospects, to persuade them to make their first purchase with our store. In today’s episode I give a little twist to this concept, and I discuss six reasons why a private community for the customers that have already bought from you will help you scale your company.  I dive into how a private community will: Make your customer feel they belong to an exclusive group of people Help you with your market research Help during your product development Help your brand become part of the self-construction of your customers Increase your promotion/sale’s conversions Create more user-generated content that you can leverage

You already know that to build a highly-profitable company, you need to continue selling more to the new customers you attract. But how and when should we offer more products without being pushy and making our new customers feel like we see them as our personal ATM machine? It all comes down to the strategy you implement after their first purchase. When you are offering a new product to your customers, they should feel it comes from a place that makes sense to them to keep buying from you. So, today we are talking all about upsells and cross-sells. We will discuss: What they are What’s the difference between the two When to offer them Best practices The worst thing you can do is to offer the wrong product at the wrong time, and with today’s episode we will draw the perfect strategy to increase our revenue and profits by selling more to the customers we already have.

Have you ever loved a product or brand  so much that the thought of trying a similar product from another brand felt like an insult or betrayal?  When my husband told me that we were a Nike family only, I knew that Nike had created a message that made my husband feel that Nike was part of who he is. When a customer feels so attached to a brand, they have made that brand a piece of their self-construction. It’s part of who they are. In this episode I share the four steps you need to create a brand that is attached to the self-construction of its’ customers.   Create a journey or movement that your customers can get on board with. Deliver a clear and direct message that is fully aligned with your customers’ values.  Show-up often. Be consistent with your message.

There’s an important factor that can make or break your conversions, and it has nothing to do with an amazing product or how well designed your website is and everything to do with your understanding of the mindset of your customers.  Your customers want to feel sure that you truly understand them, because people only buy from those that they know, like, and trust. Understanding the mindset and the thoughts and questions your customers are having will show them that you (and your company) are someone that really knows their needs and how to satisfy them. In today’s episode we will discuss the six mindset stages your customers will go through as they interact with your company. Truly understanding these mindsets will help you be a step ahead, allowing you to know how and what to say to your customers. Make sure to download my, “Mindset Checklist” that offers tips on how to implement these six mindsets for better conversion for your business at lizzromney.com/episode3.

Do you have a strategy to grow your company? Most product-based e-commerce companies focus their energy and money on attracting and converting new customers in the hopes of bringing in more revenue. But what they are missing is that more revenue doesn’t equal growth. Growth comes from more revenue that brings better profit margins.  It’s not the same to own a company that makes $1 million in revenue with a 10% profit margin as it is to own a company that makes $1 million in revenue with a 25% profit margin. See the difference? When trying to grow your company, you should focus on strategies that increase your revenue AS WELL AS  improve your profit margin. In today’s episode I’ll explain: Why your perpetual customers are the answer for growing your company. How you can leverage a transformational journey to persuade your customers to keep purchasing from you. When you understand the name of the game is constant repeat business, then you can really develop a strategy that will increase your revenue and improve your profit margins.

Welcome to the world of perpetual customers. We work so hard attracting traffic and converting them to new customers, that we tend to forget about them until we have a sale or a promotion. During this episode, I uncover the truth on why so many product based E-commerce companies struggle with improving their profit margins, and it all has to do with their selling cycle post first purchase. Selling cycles are the secret to converting your new customers into perpetual customers. You'll discover the two main components that create effective selling cycles that make your customers feel that purchasing again is the logical thing to do. So, let's dive in and discover why you should focus resources and time into creating perpetual customers.