Podcasts about ideal customer

Why Your B2B GTM Strategy Needs the 5 BEs Framework NowMost B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer.That's why we created the 5 BEs Framework.This week, we show you how to move beyond demand generation and build a complete go-to-market strategy—tailor-made for small B2B teams.We've used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey.Tune in and learn:+ How the 5 Stages of Awareness connect brand and demand+ Why Demand Gen marketers are the new GTM Architects+ How to scale trust and pipeline—without more headcountThis episode is a must-watch if you're in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working.-----------------------------------------------------

Aransas Savas, motivational strategist and coach, joins Jeff to explore the real drivers behind creativity, influence, and personal growth.They dive into why healthy conflict is essential for innovation, how to transition from chasing positional power to embodying personal power, and why authenticity, not conformity, is the real superpower.Aransas shares how embracing play, curiosity, and even our perceived limitations can unlock new possibilities in leadership, creativity, and life. This conversation reminds us that growth isn't about fitting in - it's about showing up as your truest self and finding the people and opportunities that see your value.Key Topics:Why healthy conflict and tension fuel creativityChallenging societal norms to uncover your truthThe shift from fitting in to standing outHow to use play to solve problems and get unstuckTurning perceived weaknesses into your greatest strengthsFinding community, courage, and personal powerHow emotional storytelling drives real-world influenceConnect with Aransas Savas:Podcast: The Uplifters PodcastLinkedIn: Aransas SavasConnect with Jeff Abracen:LinkedInChapters00:00 Intro00:36 Understanding Wellbeing and Leadership Coaching02:20 Embracing Authenticity and Personal Truth04:43 Challenging Societal Norms and Personal Beliefs08:50 The Struggle Between Fitting In and Standing Out10:46 Transitioning from Positional to Personal Power12:08 Finding Value in Uncommon Skills17:04 The Role of Purpose in Professional Life21:10 Navigating Acceptance and Impact24:33 Defining the Ideal Customer and Job to Be Done27:35 The Complexity of Superpowers and Insecurities30:04 The Value of Diverse Perspectives35:27 The Power of Play in Problem Solving40:09 Breaking Free from Limiting Beliefs42:25 Transforming Limitations into Strengths48:21 Using Struggles to Help Others54:11 Defining Your Unique Influence01:01:14 The Impact of Stories on CourageConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

LISTEN TO THIS EPISODE IF YOU'RE TRYING TO BUILD COMMUNITY AROUND YOUR BRANDLet's talk about the most important asset in your business: community. You've probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.I'm walking you through:How to identify your ideal customer and what they actually care aboutWhat your brand needs to stand for to create connectionHow to build content that attracts your people — and repels the wrong onesThe difference between building for relationships vs. chasing the algorithmWhy a human-first brand always winsThis is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn't just follow you, they buy into you.If you've been craving stronger relationships with your audience, this is how you start.Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing

Your ideal customer is looking for what you are selling when you are selling it. They are willing to pay more because you have what they are demanding when the supply is lowest. Knowing your ideal customer isn't just for direct-to-consumer business. In fact, Matt Stone of Dakota Growth joined me to discuss how Cow/Calf...

#186// You're not for "everyone," Sister. Nobody is. So if you're trying to sell to everyone, you'll wind up selling to no one. It's powerful to be able to identify and speak directly to the ones God has called you to serve.As you're out here building big and beautiful things with and for God, it is so important to know WHO you're called to serve through your business or ministry. God put the idea in your heart, and He's giving you the grace to do #allthethings, but He also wants to help you get particularly focused on the people you're meant to be serving.The facts, features and specs you share with people about the product or service you offer may give them loads of information. But guess what. Facts don't sell. You know what does? STORIES! When you talk to the person you're sent to serve in "their language," addressing the question they're always "kinda" asking in the background -- "What's in this for me?" -- I'm telling you . . . You're going to find it so much easier to connect with people who need what you're offering. And sales will seem like a breeze! So, are you ready to discover "your person?" Are you ready to dial in what you offer and how you talk about it so folks find you, get excited about your solution and buy or donate with joy and expectation? On this episode of the Positioned to Prosper Podcast, I've got a simple (yet powerful) 10-question survey that'll help you get you get clear on your ideal "person" in NO time, so your "anointed offer" gets in front of the right person on repeat! You can download a copy of the free worksheet below.As a Kingdom-minded, entrepreneurial Jesus Girl, you are called to build something impactful and long-lasting in this earth. You know this, right?! The world needs what God placed on the inside of you, but it won't do anyone any good if you're unsure of who you're meant to be speaking and ministering to.If you know NOW is your time to finally get moving on that business, ministry, book, blog, Bible study, podcast or community God has called you to build, but you need a little help in determining your ideal audience to craft your irresistible offer, then this episode is for you, Sister. You CAN serve your person powerfully and excellently... without overwhelm. If you're ready to get started... Grab your Bible, your journal and a pen, and . . . Let's Go!READY TO DIAL IN ON WHO YOU SERVE? If you're looking for some simple (yet powerful) questions to ask so you can zero in on your perfect client, customer or donor, then be sure to grab this free resource created just for you! In my Who Do You Serve Worksheet you'll discover a simple 10-question survey that'll get you dialed in on your ideal "person" in NO time, so your offers get in front of the right people every time! Just head over to ericapyle.com/whoiserve to grab your copy. NOW is your time to see the plan and purpose of God manifest in your life and the lives of those you were born to serve. Let's GO!HAVEN'T GRABBED YOUR COPY OF THE DREAM TO DO BLUEPRINT MINI-WORKBOOK YET? No worries, Sis! Click here and we'll send the download right to your email inbox. Let's get moving together from Dream to DO!WANT TO WATCH THE PODCAST INSTEAD OF JUST LISTENING? We just launched the video podcast on my YouTube channel. Click here for this week's episode.LISTEN WITH THE SHOW NOTES: Head over to ericapyle.com/186 to grab show notes with scriptures mentioned in the episode.

LucidLink CEO and Co-founder Pete Thompson offers an inside look into how he rapidly scaled LucidLink, a company that transforms cloud storage into an accessible, high-performance drive. Pete discusses the critical steps and strategies that propelled the company from its inception in 2016, through struggles to find product-market fit, to achieving breakthrough success during the pandemic.Key Moments:[00:46] — Spotlight on Pete Thompson of LucidLink[01:42] — LucidLink's Innovative Cloud Storage Solution[03:09] — Finding the Ideal Customer and Product Market Fit[08:02] — Challenges and Breakthroughs During the Pandemic[18:21] — Rapid Growth and Fundraising Success[20:42] — Reflections and Future Outlook[23:05] — Closing Remarks and Recommendations[25:15] — Outro and Subscription InformationYou're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.

#185// Stuck in the "buffer zone," Sis? Dreaming, visioning, planning, researching... on repeat. It's time to get you FREE of this cycle and MOVE forward!We both know you're called to do big and beautiful things with and for God, right? But somehow we find ourselves getting caught in a cycle of dreaming and visioning on repeat without ever really moving into the DOING. That's called the "buffer zone," my friend, and we can get stuck there. Have you been feeling stuck like that? Are you ready to finally break free so you can move from dream to DO?On this episode of the Positioned to Prosper Podcast, I've got a simple (yet powerful) 3-step strategy that'll have you moving from perpetual dreamland to actually (and finally!) walking out your God-purpose in no time. Are you ready for some of this, Sis?As a Kingdom-minded, entrepreneurial Jesus Girl, you are called to build something impactful and far-reaching in this earth. The world needs what God placed on the inside of you, but it won't do anyone any good if you're constantly dreaming about the promise but never "putting your hand to the plow" in action to see it manifest in your life. So . . . Can I help you get over the bridge from Dream to DO?If so, here are your next best steps:1️⃣ Vision Brain Dump2️⃣ Basic Building Blocks Checklist3️⃣ Beginning Blueprint*And don't stress, I have a resource below that's going to get you squared away as we dive into these steps over the next few podcast episodes.If you know NOW is your time to finally get moving on that business, ministry, book, blog, Bible study, podcast or community God has called you to build, but you need a little help in getting out of the dreaming phase and into the DOING phase, then this episode is for you, Sister. You CAN start (and not stop) by taking these powerful first steps that'll set you up for massive success. If you're ready to get started... Grab your Bible, your journal and a pen, and . . . Let's Go!NEED THAT BRIDGE TO GO FROM DREAMING TO DOING? If you're looking for some simple (yet powerful) steps that can take you from dream to DO, then be sure to grab this free resource created just for you! In my How to Go From Dream to Do Mini-Workbook you'll discover a simple 3-step strategy that'll have you moving from Dream to Do in NO time. Just head over to ericapyle.com/DreamtoDo to grab your copy. NOW is your time to see the plan and purpose of God manifest in your life. Let's GO!Want to WATCH the podcast instead of just listening? We just launched the video podcast on my YouTube channel. Click here for this week's premier episode.LISTEN WITH THE SHOW NOTES: Head over to ericapyle.com/185 to grab the show notes which include the scriptures mentioned in the episode as well as links to resources and tools to help you apply the session to your life this week!

In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand. You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers' specific needs, frustrations, and lifestyles, allowing them to create targeted products, precise marketing, and charge premium prices. Tune in to discover how crafting a detailed customer avatar can directly improve your product design, brand strategy, and overall market positioning.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

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This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: understanding your ideal customer. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT YOU MUST KNOW ABOUT YOUR BRAND TO THRIVE ON SOCIAL MEDIA In this episode, we're talking about the foundational elements every brand needs to truly thrive online. If you started your social media profile as a hobby or jumped into creating content without a clear business plan, this one's for you. We'll break down the four key pillars every brand needs: Ideal Customer – Who you're speaking to and what they need from you. Brand Values – What your business stands for and why it matters. Differentiator – What sets you apart in your industry. Brand Identity – The voice, visuals, and vibe that make your brand unique. Once these pillars are solid, everything else—your messaging, content topics, and overall strategy—becomes so much easier. You'll attract more aligned people, create engaging and specific content, and start building a real, connected community. If you're ready to take your brand from sticky and scattered to specific and thriving, this episode will walk you through how to get started. Topics We Discuss: Brand Foundations, Social Media Strategy, Content Creation, Ideal Customer, Building Community   FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here

Happy new yearTodays episode is a reflection of 2024 and how i felt the business went, and as usual  looking back at the month of December being the year i didn't actively undertake a Christmas promotion. I also speak about tweaks i am making in the business for 2025 and working on setting quarterly goals instead of a huge list. I want to start the year off slow and and let my goals come to me in a more organic process. If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandBlog: Adventures in kakelandPublished books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite: https://www.kakeandcupkakery.co.uk/

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company. Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision. Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email. OFFERS IN YOUR EMAIL Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action. And it works over time. In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply. During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals. On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time. IT TAKES TIME One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me. Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been. After reading my email for years, she decided now was the time to take action. I helped Mary Elaine launch her podcast. She was also a coaching and production client for years. Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me. She told me she had been listening to this podcast for 18 months. It was finally time to get on a call. There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me. You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical. That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper. Build the list. Sell to the list. BUILD YOUR LIST So, how do you build your email list? There are many ways. Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach. Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love. Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development. During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list. Enjoy my conversation with Sheila Davis. EMAIL LIST BUILDING GUIDE Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers. You can download it at 48days.com/marketyourbiz.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Welcome back, product bosses! In today's episode, I'm chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy. Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!Resources:Learn more about Boutique Butterlu and My Four Little ChicksFollow Boutique Butterlu and My Four Little Chicks on InstagramIf you're making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.If you're making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you've always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don't know what to say, or you feel too busy, or you just don't want to be the face of your brand, no worries – because we've got you covered with a year's worth of consistent content that's sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPGrab your free trial of Shopify today by clicking here.Never run out of your best-selling inventory again! Click

Summary In this episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Harrison Kitson sit down with Nathan Rosenberg, founder and CEO of Farmblox. Founded from Nathan's dual expertise in farming and robotics, Farmblox is pioneering automation solutions designed specifically for the agricultural sector. Initially conceptualized as a project to grow crops inside forty-foot shipping containers, Farmblox has since pivoted to enhance and support existing farms. Today, it's involved with over seventy farms across the U.S., focused on specialty crops like maple syrup farms, vineyards, and orchards. Nathan explains that Farmblox operates akin to "Zapier for physical stuff on farms," enabling farmers to automate processes such as irrigation based on soil moisture and weather data. Through its innovative platform, Farmblox connects various sensors and devices, providing real-time data and alerts that can be monitored and managed from a farmer's smartphone. This effectively saves farmers up to seventy-five percent of their time—a precious commodity in the world of agriculture. The conversation also touched on the challenges and skepticism farmers face when adopting new technologies, with Nathan emphasizing the importance of demonstrating tangible benefits and simplifying technological integrations to meet farmers' unique needs without disrupting their traditional practices. Nathan's vision for Farmblox extends to reducing water usage by fifty percent in some of the most water-intensive agricultural areas in the U.S., and eventually expanding into European markets. The episode closes with Nathan sharing his entrepreneurial journey and the importance of timely investment and growth decisions. Tune in today!   Show Notes (00:00) Introduction (01:30) Nathan's Backstory (03:46) About Farmblox and Its Solutions (05:40) The Gap Between Entrepreneurship and Farming (07:01) Convincing Farmers to Utilize Automation (9:31) Farmblox's Strategy for Agriculture in the South (13:38) Farmblox's Future Plans (16:23) What Winning Looks Like to Farmblox (18:01) Farmblox's Ideal Customer (18:48) Farmblox's Partnerships (22:06) Foreseeing the Next Leap in Farming Technology (23:25) Advice to Younger Self (24:54) Closing Question   Links Caleb Talley Daniel Koonce Harrison Kitson Startup Junkie Nathan Rosenberg Farmblox

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I'm joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Shelby and Kristina quickly discovered that comedy isn't just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more! Episode Highlights Embracing Experimentation [0:06:12]  Finding Relatable Moments for Marketing [0:19:23] Why Authenticity is Essential [0:31:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

Brian Thompson chats with Lauren Tilden, host of the Making Good podcast and a marketing coach dedicated to helping creative small business owners who want to get out of their own way and start making an impact. After 8 years in corporate marketing, Lauren left her corporate career and began her winding journey to owning and supporting small businesses. She offers insights into defining one's ideal customer, creating goal-oriented marketing plans, and staying consistent with your message. Episode Highlights Mission-driven businesses are motivated by more than money. Growing up, Lauren felt she had to choose between making a living and doing meaningful work. But once she entered the small business world, she realized she could achieve both purpose and profit by being intentional and putting her values first. “I always sort of felt like I had to choose between making money ... and doing something I cared about," Lauren said. “It wasn't really until I got into the small business space that I realized you can do both at the same time.” Get clear on your marketing goals. Impactful marketing starts with a well-defined goal. Lauren advised small business owners to pinpoint what they need from their marketing efforts, such as increasing brand awareness, generating sales, or expanding a specific client base. Knowing your goal can help you create a campaign that helps you achieve it. “The first place that most people overlook is to get really, really clear on what your goal is,” Lauren said. “Marketing can do so many different things for us. If I didn't know my goal, I could end up spending my time all wrong.” Don't let a niche box you in. Instead of solely focusing on servicing a niche, Lauren encouraged entrepreneurs to understand their ideal customer's motivations, challenges, and values. By getting clear on these psychological details, business owners can create messaging that resonates with target customers on a deeper level. “What unites the people that buy from me and that are part of my community are their psychographics and what they care about,” Lauren said. “I know my ideal customer super well.” Design a marketing plan that meets your time requirements. Small business owners are busy, which is why it's especially important to realistically assess the time you have available to dedicate to marketing. Lauren advised entrepreneurs to create achievable marketing plans they can follow consistently, even if it means starting slow and with just one or two platforms. “When you set yourself up for a plan you can't actually stick to given your bandwidth, that is a recipe … for feeling bad about yourself and your ability to follow through,” Lauren said. “There is no upside to biting off more than you can chew, so create a marketing plan based on the time you have available each week.” Resources + Links Making Good Podcast with Lauren Tilden Lauren Tilden: Website, Instagram, Pinterest, LinkedIn Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Summary In this special episode of Startup Junkies, we're recording live from Startup Crawl 2024 where we sat down with a variety of guest entrepreneurs and their innovative ventures. Louis Lee, CMO of Wonderful Platform, discussed its pioneering work in senior care technology. Wonderful Platform's companion robot, Avadin, addresses elderly loneliness and depression through personalized AI-driven interactions. Jangwon J Lee's company, DeepSales, tackles the unique sales challenges in Asia. By building a comprehensive business database and employing AI, it streamlines lead generation and pre-qualification for SMEs. Sarah No, a champion for early childhood education, shared insights on Playtag. This game-changing platform leverages AI and computer vision to analyze child behavior, enhancing teacher-parent communication and improving learning outcomes. With a ninety percent satisfaction rate in Korea, Sarah aims to refine Playtag's offerings for the U.S. market through valuable customer feedback. Kris Adams enlightened us on Startup Junkie's robust event calendar, boasting over two hundred free events to support local entrepreneurs. He introduced the ARse program focusing on tech and tech-enabled startups in Arkansas. In a short time, ARise has already connected one hundred and nine startups with thirty subject matter experts, offering free coaching, access to capital, and valuable industry connections. Stephen Park of DOWHAT, a hospitality venture, enhances operational efficiency in hotels via mobile app integrations, already serving fifty-five hotels in Korea. Stephen's positive experience in Northwest Arkansas and ambitious goals for market expansion encapsulate the collaborative spirit of the region. Overall, this episode reflects on the warm, family-like community among entrepreneurs, epitomized by the growing success of the Startup Crawl event, making it clear that the commitment to collaboration and consistent effort forms the backbone of NWA's thriving startup ecosystem.   Show Notes (0:00) Introduction (0:54) Louis Lee's Origin Story (2:23) The Solution Wonderful Platform is Offering (4:12) Closing Question (5:04) Introduction to Jangwon J Lee (5:20) Jangwon's Background (6:50) DeepSales' Ideal Customer (7:45) DeepSales' Pre Qualification Process (8:38) Customers' Responses to DeepSales (9:24) DeepSales' Sourcing Solutions (10:32) Jangwon's Origin Story (12:04) Jangwon's Impression of Northwest Arkansas (12:32) Closing Question (13:11) Introduction to Sarah No (13:28) About Playtag (15:00) Sarah's Background (15:54) Sarah's Goal with the Accelerator (16:48) Closing Question (17:37) Introduction to Kris Adams (17:47) About the ARise Program (20:03) ARise's 2024 Milestones (24:49) ARise's Outreach Initiatives in Arkansas (26:09) About Kate Loughridge's Role as Marketing Manager of ARise (27:57) About Steven Park (29:59) About DOWHAT (31:28) Steven's Anticipation of Joining the Accelerator (33:55) Introduction from Calvin Smith (34:14) About Startup Crawl 2024 (36:13) The Growth of Startup Crawl (38:41) Caleb Talley's Experience with Startup Crawl and its Ecosystem (40:51) What's Next for Startup Junkie   Links Jeff Amerine Caleb Talley Startup Junkie Startup Junkie YouTube Louis Lee Wonderful Platform Jangwon J Lee DeepSales Sara No Playtag Kris Adams ARise Steven Park DOWHAT Calvin Smith

In this engaging episode, Kevin and Chris explore essential strategies for blue collar business owners aiming to achieve significant growth. You'll learn: How to get quick marketing wins without spending a dime Why understanding your ideal customer is key to avoiding wasted effort How to leverage partnerships and affiliate programs to amplify your reach Why can conviction and passion in what you offer make even a novice marketer successful? We also discuss the importance of cutting through your ego, taking consistent action, and why surviving tough times defines who you are as an entrepreneur. Don't miss this valuable conversation! 00:00 Introduction: The Ultimate Marketing Question  00:31 Quick Wins: Free Marketing Strategies 01:36 Identifying Your Dream Customer 05:47 Leveraging Referral Programs 07:49 Conviction and Passion in Sales 09:51 Personal Job Experience and Customer Identification 10:30 Building Affiliate Marketing and Referral Partnerships 10:52 Establishing a Digital Footprint 11:14 Leveraging Social Media for Business Growth 12:19 Consistency and Overcoming Ego in Business 13:04 Navigating Economic Waves and Self-Improvement 14:44 Learning from Industry Experts and Personal Growth   If you find this video valuable, please like, share, and subscribe!   Website: https://bluecollarmillionaire.net/ BCM Skool: https://www.skool.com/blue-collar-millionaire-4460/about Accelerator Program: https://www.skool.com/blue-collar-millionaire-2846/about Board Room Elite: https://www.skool.com/board-room-elite-9841/about  

BONUS: Mastering Product Management in a Remote World, Insights from Tuple's Head of Product, Eli Goodman NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring!   In this episode, Eli Goodman, Head of Product at Tuple, shares insights from his extensive experience in software development and product management. Having transitioned from engineering management to product leadership, Eli reveals the key strategies Tuple uses to develop its remote pair programming service, which is trusted by companies like Figma and Shopify. Tune in to discover how Tuple handles remote team dynamics, customer-driven development, and balances tech debt with client needs, all while maintaining a customer-centric focus. Introduction to Tuple and Why It's Unique Tuple, a remote pair programming service designed by engineers, solves a pain point that its founders, all pairing enthusiasts, experienced firsthand. They were unsatisfied with generic screen-sharing tools that disrupted the flow of coding collaboration. Tuple's product philosophy is about staying "one inch wide, one mile deep" to ensure the tool stays focused on enhancing the pairing experience without getting in the way. "The details matter. Generic screen-sharing tools just don't cut it for productive pairing." Managing a Remote Team at Tuple Managing a distributed team across the U.S. and Europe comes with its challenges. Eli highlights the importance of alignment and ensuring everyone is on the same page, despite working remotely. He emphasizes the role of Product Owners as "connective tissue" and the power of connecting team members with key initiatives. Through personal conversations, Eli uncovers what motivates his team, allowing him to support them without micromanaging. "What makes you proud? What brings you shame? Understanding these emotions helps uncover what drives our team." Ensuring Effective Communication in a Remote Environment Effective communication is the backbone of remote work, and Eli shares some of the practices that have helped Tuple's team stay aligned and collaborative. From using spontaneous pairing sessions to fostering a culture of checking in, Tuple has created a remote work environment where conversations are naturally sparked, and collaboration is effortless. "We have more space in our schedules for spontaneous pairing, which keeps collaboration flowing." Lessons Learned from Pairing Remotely One of the key insights Eli shares is how Tuple has evolved its remote pairing process. In the past, pairing might have felt like a formal meeting, but now it happens more spontaneously. Tuple's app facilitates this by offering the metaphor of a phone call—engineers can call each other at any time, making collaboration easy, especially when someone is deep into a task and needs quick support. "At Tuple, engineers only have three meetings a week, leaving the rest of the time open for pairing and creative work." Pairing Beyond Programming Tasks While pairing is typically associated with programming, Eli explains how Tuple uses pairing for other activities, like design or planning sessions. This practice has extended beyond coding, fostering a culture where team members collaborate on various tasks that benefit from shared perspectives and live problem-solving. "We've expanded pairing beyond coding, using it for activities like design reviews and project planning." Balancing Customer Feedback with Product Vision Responding to customer feedback is vital, but it can also lead to losing focus. Eli explains how Tuple balances this by capturing as much feedback as possible, using tools like Product Board to keep track of customer requests. However, instead of building every requested feature, Eli focuses on synthesizing broader patterns and emotional triggers that align with Tuple's long-term vision. "Focus on discovery as a product person. Understand the emotional context behind customer feedback—that's what drives great products." Tuple's Ideal Customer and Core Value Tuple's ideal customers are teams that value deep collaboration through pair programming. The platform's most important offering is the ability to make remote pairing seamless and intuitive, something traditional tools fail to deliver. "Tuple is built for teams that believe in the power of collaboration and want a tool that enhances their pairing experience, not disrupts it." Roadmapping: How to Prioritize the Right Work in Product Development Looking ahead, Eli shares Tuple's plans to continue investing in quality and lowering the barriers to remote pairing. One exciting potential direction includes creating a "social layer" within the app to help users feel more connected with their teammates. Another idea is incorporating non-human pairing agents that could assist with specific tasks. "We want to see if we can make it feel like you're right there with your teammates, lowering the barriers to start pairing." Recommended Resources Eli recommends The Mom Test by Rob Fitzpatrick, a must-read for anyone working in product management. The book teaches how to talk to customers in a way that gets honest, useful feedback rather than polite responses that don't help improve the product. "I thought caring about people was enough to talk to customers, but The Mom Test taught me what not to do during customer interviews." About Eli Goodman Eli Goodman has been working on software teams for 17 years. He's been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry. You can link with Eli Goodman on LinkedIn, or email Eli at Eli@Tuple.app.

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you're not alone! This episode will help. In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!). Want to learn more about this so you can grow your audience, get more customers, and earn more revenue? Join Jenny in her new FREE business foundations course for beginning flower farmers, available now! This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to sign up for the 100% FREE business foundations course. (Yep, it's actually free. Nope, there's no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/simple-ways-to-find-and-attract-your-ideal-customer Take a free flower farm business course: www.trademarkfarmer.com

Differentiation in business involves embracing your unique strengths, experiences, and passions to create a distinct value proposition that sets you apart from competitors. It's not about being different for the sake of it but authentically showcasing what you uniquely bring to the table. Understanding your market and analyzing your competition is essential for effective differentiation. By comparing your strengths, experiences, and positioning to those of your competitors, you can identify what makes your business stand out—whether it's a specific expertise, a unique customer experience, or a particular result you consistently deliver. Rather than fearing competition, use it as an opportunity to refine and communicate your unique value. Effectively communicating your differentiation is crucial. Through branding, marketing strategies, or sharing your story, consistently highlight what makes you and your business special. This approach not only attracts your ideal audience but also helps build a strong personal brand. Remember, differentiation is an ongoing process of self-discovery and expression that ultimately helps you zero in on the legacy you want to leave. Quotes “One of the things we spend a good amount of time on in the strategic process is really helping people understand how they're different. Different in their marketplace, different than their competitors, and different in a way that helps them stand out, not just from competition, but just stand out in general.” “Trying to be different and just being different are two very, completely different things. And I think the more we are our authentic and genuine selves, actually, the more different we are.” “You are the biggest differentiator in your business.” “You do have to look at your competitors, look at their experiences, look at their strengths, look at their positioning, to understand how you have to differentiate yourself.” “I don't believe in fearing competition. I feel like there's plenty of business out there for everybody.” “Our internal 13 year old self might hear that and get really freaked out by that, right? Because all we want to do in our teen years is fit right in.” “​​We talk about soul a lot in this show, but really thinking about, you know, what is your purpose, and what are you here to do in this life that you're living?” “In order to know where you're going, aka goals direction, you have to know who you are, and you have to reverse engineer the goal setting into impact.” “Once you do get clear on what makes you different, you have to communicate that.”

A marketing strategy can be full of great, inventive ideas but unless it's targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to let us in on her strategy for using data insights, AI and targeting messaging. Full Episode Details  The best marketing is targeted and specific. It speaks directly to customers who are likely to buy and find value in the solution you provide. It's marketing that's elevated by a thorough understanding of a customer's pain points, needs, and wants, and offers a much-needed solution.  But without a clear idea of who those customers are, it's easy for your marketing to become unfocused and less effective as a result. Enter the ICP, a strategy that helps you align all your marketing efforts to target exactly who you want. Katie Robbert has plenty of experience digging into the details and data of her clients' best customers to help marketers speak directly to them. In this episode, she explains the value of building an ICP and how using AI tools can help you uncover insights into customers more efficiently. In This Episode: 2:06 - Katie explains her role as CEO and Co-Founder of Trust Insights  5:19 - How ICPs differ from customer personas or archetypes   9:17 - The type of data you need on customers to help you create the best content  10:56 - How the Trust Insights team identifies customer needs  14:34 - How to define or redefine your ICP 17:14 - How to use your ICP for creating targeted information  19:21 - Why you need to decide on a measurement method whenever you implement a new strategy 20:53 - Katie explains how specific an ICP can be 23:19 - How AI tools can help with processing data and finding patterns 25:46 - The next steps after you've defined your ICP 28:11 - Where to find more information about Trust Insights  28:34 - Katie's top tip for aspiring social pros  Resources  Join the Trust Insights Slack Community Connect with Katie on LinkedIn Follow Trust Insights on LinkedIn Follow Trust Insights on Instagram Follow Trust Insights on X Follow Trust Insights on TikTok Subscribe to Trust Insights' YouTube Channel Visit Trust Insights' Website Visit SocialPros.com for more insights from your favorite social media marketers.

By focusing on the specific characteristics, pain points, and behaviors of your ideal customer, you can create impactful messaging that drives engagement and business growth. While a target audience is broad, an ideal customer persona hones in on a single, detailed profile representing your perfect customer. Narrowing down your focus to this ideal persona allows you to create more effective messaging that speaks directly to their needs and challenges. A helpful way to brainstorm your ideal customer is by reflecting on your best customers and identifying common themes among them. Conversely, consider your worst customers and why they weren't a good fit. One common mistake is not going deep enough into defining your ideal customer. When you go too broad, your messaging becomes generic, weakening its impact. Speaking to a broad audience dilutes your message, while focusing on one person makes it more powerful and resonant. Regularly updating these personas, especially in response to significant market changes, is crucial for keeping your marketing relevant and effective. The power of making the customer the hero of your story lies in understanding and anticipating their needs, which ultimately helps build stronger connections and drives your business's success. Quotes “An ideal customer persona is really thinking about your broad target audience and bringing it down to define one person.” “We're taking that broad definition and defining it as one person.”  “How old is that person? What's their socioeconomic status? What's their average level of education? How many kids might they have? Where do they tend to live in the United States? What are their hobbies? What do they like to read? What do they like to listen to? Right? Those are just some questions to help you go much deeper into your broad target audience and define a customer persona.” “I created ours, just to tackle the first part of that question, by actually thinking of who our best customers have been for the different things that we offer.” “Once you have customers that you're working with, actually taking time to reflect on, you know, what made them a great customer, or even what made someone else not your ideal customer, you know, just write down all the different things that you notice” “The biggest secret that I unearthed some years back is: we are often our ideal customer. Believe it or not, we're just a couple steps ahead of them.” “So many times, people create businesses to serve the needs of themselves or a person just like them, that until you sit down and actually write out your ideal customer persona, you don't realize how similar you are to them.” “Look inwards and think about where you were maybe a few years ago, before launching the business that you're launching, and thinking about who, who you were, what you were doing, and also think about what are the results you want to get for that person, because thinking about the results will help you better define their pain points, their challenges and why they're coming to you.” “The biggest challenge is just not going deep enough, people tend to go broad. And what happens when you go broad is your messaging sounds very general.” “If you're thinking about talking to a group of people versus talking to one person, specifically, your messaging isn't going to be as strong.” Links mentioned in this episode: Ideal Customer Persona PDF: https://buildmybrandid.com/wp-content/uploads/2024/01/biD_Ideal-Customer-Insight-Sheet_FINAL.pdf Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://a.co/d/feHZ3Eh

In this episode, Kenny Harper dives into the crucial topic of defining your ideal customer. Struggling to attract the right clients or feeling overwhelmed by a broad target market? Kenny shares practical strategies to help you pinpoint your ideal client, so you can focus your marketing efforts and streamline your services for maximum impact. In this video, you'll learn: » How to identify a niche market that's actively seeking your expertise. » The importance of solving specific problems and ensuring clients can afford your services. » Why working with clients you genuinely enjoy and who energize you can transform your business. Discover how narrowing your focus can enhance your service delivery and drive growth. Whether you're new to niching or looking to refine your target audience, this episode offers actionable tips to elevate your client acquisition strategy. Check out the episode for a step-by-step guide to defining your ideal customer and see how it can make a significant difference in your business! For more insights and to connect with us, visit www.growthamplifiers.com.

Alexis Kron of Bullhead City, AZ shares how she built a successful cottage food bakery selling luxury custom cakes, despite overcoming personal challenges and facing resistance from her communityGet full show notes and transcript here: https://forrager.com/podcast/122

What's an Ideal Customer in My Print on Demand Business?Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you!Today, we are talking about something that's super similar to niching down but with a totally different approach: identifying your ideal customer for you print on demand business. This is a really fun episode and I hope you have so much fun listening to this + identifying your ideal customer. Here's a few things we'll be chatting about!Why You Should Have an Ideal CustomerAn Ideal Customer Should be Pretty SpecificForget About Age, Think About InterestsAre You Your Own Ideal Customer?Should I Expect My Friends and Family To Buy My Stuff?Picking Three Words to Define Your Items Want to know this episode in one quote? I've got you!"Once you've started learning the ins and out of designing, when your first sales have been made, you've added low cost and high cost items to your store, and you can spot a trend happening in your sales, it's time to ask yourself: who's my ideal customer?... When we boil down the idea of an ideal customer, it really comes down to this: it's easier to build your designs, items, and vibe if you have a specific type of person you're creating items for." --------NEW EPISODES EVERY MONDAY: JULY 8TH TO OCTOBER 7TH*Marked explicit for accidental swears.Mockup Photos | Your Photographer Mom Podcast | Photography Website | InstagramOpal and June Mocks: Use the code LISSATALKSPOD for 20% off!And best of all? Three free mocks!--------More Information + Links About Print On Demand!Total Disclosure: A few of these are affiliate links.Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible! For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market. --------Support the Show.

Let's be real:A business does not exist without sales.It just doesn't.As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU).You do have to make sales.And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you're able to make.But I think you'll agree: Build it and they will come is not a thing. And even when you get people there – to your website, to your social media, to your email list – being there also doesn't mean that they're going to buy.So. How do you actually make the sale? Well my friend, that is what today's episode is all about: the elusive art of sales.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/252CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsYou're invited to:Doing the Dang Thing​: The Ultimate Marketing Plan for Procrastinators, Perfectionists, and Overthinkers ✨This workshop takes place Wednesday, August 14th (12pm Pacific / 3pm Eastern)Register: makinggoodpodcast.com/workshop

In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a […] The post Katie Robbert on Ideal Customer Profiles, The 5Ps, and more! appeared first on Marketing Over Coffee Marketing Podcast.

For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.So, are you ready to make your brand unforgettable and live rent-free in your ideal customer's head?Look no further, cause in today's podcast episode I'm sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I've got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.It's time to live rent-free in your ideal customer's head, my friend.–––––––––––––––––––––––Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I'll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!You can fill out the super quick form here ➡️bit.ly/passionpodfeedback–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This episode We discuss who would you like to sell to. Life's easier if you know who you are looking to market to. Listen and subscribe so you don't miss out on future episodes. Email Tony@tonyresonno.com

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It's something you need to tweak and get clearer about in your business on a daily basis. In this episode, I'm talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!   When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you know works for your most loyal customers - the ones who buy from you every day - you spend time, energy, and money trying to satisfy one-off requests from customers who are not your ideal person.  If you're just getting started and even if you've been in business for a while, you might have an idea of who your ideal customer is, but you're probably not sure. Start by asking yourself questions about your ideal customer and get as specific as possible with your answers.  Who is your ideal customer? Start with the basics.  Where does your ideal customer live?  What are your ideal customer's interests?  What are your ideal customer's challenges or pain points?  Nail down the basics and then get more specific. Is your ideal customer “a mom” or “a mom of preschoolers who works outside the home and wants to provide quick, easy, and healthy meals to her family?” It is much easier for me to speak to “a mom” when I know who she is and what her pain points are!  Once you get a good picture of who your ideal customer is, it's time to talk about how to get them into your world and build the know-like-trust factor that makes them want to buy from you. Get to know your ideal customer and let them get to know you by: Hanging out in common Facebook groups offering advice and engaging in conversations.  Speak their language in your posts, videos, and emails.  Target their interests in your social media advertising.  Serve before you sell. This is SO important. Provide value without asking for money.  This month inside Launch Your Box, we're talking all about SEO and how it can help your subscription box business grow. The purpose of SEO is to help the right people find you online. The more we can niche down, the more completely we define who our ideal customer is, the better we can be at messaging, copy, and SEO.  Join me for this episode as I talk about how and why niching down your ideal customer can improve your visibility and increase your revenue!    Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Valerie Allensworth of Sitka, AK shares how she built a very successful cottage food business by focusing on consistency, despite living on a remote island in Alaska and facing many unique challengesGet full show notes and transcript here: https://forrager.com/podcast/119

Summary In this episode of Startup Junkies, hosts Harrison Kitson and Caleb Talley dive into the innovative Carbon Chicken Project with Turner Tomlinson, Jody Hardin, and Richard Ims. These pioneers are at the forefront of renewable agriculture, utilizing biochar and up-cycled poultry litter to revolutionize farming practices.  Turner Tomlinson, with a background in chemical engineering and water management, underscores the importance of addressing the issue of excess poultry litter. Therefore, the Carbon Chicken Project involves upcycling this poultry litter using pyrolysis technology to produce bioenergy, thus establishing a carbon-negative farming ecosystem that combats climate change by promoting regenerative farming practices and carbon sequestration. Jody Hardin, a fifth-generation farmer, introduces the vision of creating the first carbon-registered project in Northwest Arkansas. This initiative aims to enable local companies to offset their carbon footprints while revolutionizing agriculture. Lastly, Richard Ims brings his entrepreneurial experience to the discussion, emphasizing the commercial viability and diverse applications of biochar in increasing feed efficiency and water retention. Their target customers range from backyard gardeners to commercial farmers, showcasing the product's versatility. Throughout the episode, Turner, Jody, and Richard share their motivations, the challenges they face, and the innovative solutions they're implementing to create a meaningful impact on the environment. Join us for an inspiring conversation about the future of agriculture and our role in combating climate change!   Show Notes (0:00) Introduction  (0:59) Turner's Background (2:19) About Jody (3:57) Richard's Origin Story (7:25) The Genesis of the Carbon Chicken Project (19:22) Potential Markets for the Carbon Chicken Project (21:59) Exploring the Carbon Chicken Project's Mission and Legacy (28:32) Multifaceted Problem Solving (33:17) The Carbon Chicken Project's Ideal Customer (35:21) Why the Carbon Chicken Project's Product is Emerging Now (39:29) Advice to Younger Selves (42:34) Closing Question   Links Harrison Kitson Caleb Talley Startup Junkie Startup Junkie YouTube Turner Tomlinson Jody Hardin Richard Ims Carbon Chicken Project

Raise your hand if you've had any of the following thoughts recently.“Marketing is overwhelming.”“I have no idea where to start.”“I am just an inconsistent person.”“I'm just not good at this.”“I hate social media.”“Sharing marketing content is just annoying.”“Email marketing is just spam”“Nothing is working.”“I don't have anything interesting to say.”Now, while I don't have the magical ability to see you through this podcast transmission, I DO know my listeners pretty well, and my guess is that you're raising your hand – physically or metaphorically – to AT LEAST a couple of those statements.Suffice it to say: We tend to have a lot of mindset junk about marketing! After all, it is inherently kind of scary to market your business. To ask people to take a look at what you have to offer, to react to it, to engage with you. To buy. This is no small thing, and it is scary for a LOT of us to do. However. I want us all to market our businesses. Because marketing is one of the best ways of making a bigger impact on the world, and I want that for you! And for the world!Here's the truth: Our businesses need to reach the right people and make sales. And that is EXACTLY what great marketing helps us do: reach people and make sales.But this isn't a “necessary evil”. The truth that I am 1000% convinced of is this: Marketing can be totally do-able, and even fun. But we have to intentionally design it that way. And in this episode, I'm going to give you 7 principles to help you do just that: create an approach to marketing that feels good, and that works. MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/246CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

Who do you want to commemorate? Meet the Operations Officer for the United States Marine Corps and owner of Bells Old Glory Shop, Nicholas Romer! Nicholas shares his story on why he creates shadowboxes, footlockers, and display cases for service members. Each shadowbox honors one of Romer's best friends, Staff Sergent Vincent Bell. Portions of every purchase go to donating shadowboxes to other service members. Please visit https://bellsoldgloryshop.com/ for more information! If you enjoyed today's episode, please take a moment to leave us a 5-star review and connect with Chris and Greg on LinkedIn! About  Bells Old Glory Shop was established in 2016. They create high-quality shadowboxes, footlockers, sword mounts, and display cases all in the name of honoring Owner Nick Romer's best friend Staff Sergent Vincent Bell. https://bellsoldgloryshop.com/ Timestamps: [00:00 - 02:22] Intro [02:23 - 05:45] About Nicholas Romer & Bells Old Glory Shop   [05:46 - 08:08] Experience at Texas A&M & Military [08:09 - 11:40] Bells Old Glory Shop - Telling Stories           [11:41 - 15:15] The Biggest Challenge & Ideal Customer [15:16 - 18:56] BHAG  [18:57 - 23:12] Lightning Round  [23:13 - 26:43] Chris & Greg Takeaways [26:43 - 28:02] Outro   Resources: Website:     https://bellsoldgloryshop.com/ AGH Website: https://www.aggiegrowthhacks.com/ Connect with Greg and Chris! Apple: http://bit.ly/AGH-Apple Spotify: http://bit.ly/AggieGH Stitcher: http://bit.ly/AGH-Stitch Podbean: http://bit.ly/AGH-PB YouTube: https://www.youtube.com/channel/UCCZx9NMwnBXs5RWC3Rwqkpw

Identifying your target market, without a plan, can be a struggle. Just ask Amber Murray, the founder of Fidget Stickers, who's going to break down the customer journey into 5 simple steps and show you how you can improve it so your customers keep coming back for more. Amber also gives advice on how to find customers for your products in places you wouldn't expect. After you've identified your ideal customer, Darian Kovacs, founder of Jelly Digital Marketing, spills the secrets on how to reach them. Darian tells us what social media platform might work best for you (spoiler: it's all about trial and error) and breaks down how you can use SEO to get the right people to notice your business. In this episode you'll hear:(02:50) Why Amber started Fidget Stickers.(06:05) Amber uses her business as a case study to explain the five phases of the customer journey: awareness, consideration, decision purchase, retention, and advocacy.(10:12) Questions you should ask yourself when you evaluate your customer journey. (12:54) How to identify your ideal customer BEFORE launching your product.(18:31) Tools that small business owners can use to learn more about their customers..(20:36) How to figure out what social platform you should be using to reach your ideal customer.(23:48) How to use SEO to be more discoverable.(25:59) Andrea's key takeaways for understanding your customer journey.

Summary En esta edición número 9 de Startup Junkie en español, entrevistamos a Juan Bahena, un destacado emprendedor en la industria restaurantera especializada en comida mexicana. Juan nos lleva a través de su inspirador viaje con Tula, su aclamado restaurante ubicado en Downtown Fayetteville. Tula no solo se distingue por su auténtica cocina mexicana, sino también por la experiencia única que ofrece a cada cliente. Desde platillos tradicionales hasta innovaciones culinarias, Juan nos muestra cómo ha creado un lugar que va más allá de la comida, fomentando una comunidad vibrante y apasionada alrededor de su negocio. Descubre cómo Tula ha llegado a ser un referente en Fayetteville, donde cada comida es una celebración de la cultura mexicana y cada visitante se convierte en parte de una gran familia. ¡No te pierdas esta conversación llena de inspiración y sabor!   Show Notes (00:11) Introduction to Juan Bahena (02:38) The Inspiration behind Tula Mexican Restaurant (04:05) About Tula's Menu (07:23) The Dining Experience at Tula (09:32) Finding Your Value (12:37) Tula's Rule (15:26) Tula's Ideal Customer (17:23) Overcoming Career Obstacles (22:16) Business vs Community (37:24) Behind the Scenes of Tula (41:44) How to Get in Touch (47:34) Advice for Younger Self   Links Claudia Scott Startup Junkie Kiva Northwest Arkansas Ana Ortiz Entrepreneurship for All (EforAll) Andres Balderrama Juan Bahena Tula Mexican Restaurant

A title tag is a key SEO element. It's written for both your Ideal Customer and Google. Find out what it is, how to format one, and where to use your SEO keyword in that title tag in today's episode. Listen in and then create one for your website or blog.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. https://www.etchedmarketing.com/working-with

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing.From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions.Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls.Ready to take your food business to the next level? Tune in now!Listen in as Mott shares about:The Need and Ideal Customer for Commercial KitchensBenefits of Commercial Kitchens vs. ComansExamples and Case StudiesFacilities and Offerings of Commercial KitchensEquipment Needs for Different Types of Food ProductsConsultation, Expertise, and Cost ConsiderationsCommunity and NetworkingCertifications and LicensingIn-Person vs. Online InteractionServices Provided by Amped KitchensRelationship Between Food and MusicFuture Plans and Expansion of Amped KitchenGhost Kitchens and Food HallsEpisode Links:Amped Kitchens WebsiteMott Smith's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Matt and Garrett kick off today's discussion by reflecting on the personal satisfaction derived from completing DIY projects, such as Garrett's kitchen remodel, and use that as a springboard into their examination of the art of connecting with ideal clients. By utilizing compelling fishing analogies, they make the intricate process of client segmentation and engagement both understandable and engaging, offering listeners actionable advice on targeting and communicating effectively to foster business growth. As the episode unfolds, it delves deeper into practical strategies for real estate professionals, emphasizing the importance of narrowing focus and customizing communication to meet the specific needs of different market segments. Our hosts share some personal stories that underline the necessity of authenticity and trust in building robust professional networks, and they share techniques to maintain frequent and meaningful interactions, ensuring a steady growth in client relationships. Finally, they reiterate the transformative impact of genuine interest in others, which not only enriches professional interactions but also paves the way for substantial and lasting business relationships. Join Matt and Garrett as they explore the essence of mastering client interactions and enhancing personal productivity within the real estate sector.  Many more treasures can be found by joining the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you'd like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you'd like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.   Episode Highlights: Celebrating small victories Strategies to identify, and effectively communicate with, ideal customers Focusing client interactions to improve the efficacy of business networks Customer engagement techniques and tailoring them to different market segments Anecdotes regarding genuine interactions and trust-building within professional networks Keeping communication with clients frequent and meaningful The power of genuine interest in others for building enduring professional relationships   Quotes: "If you're sitting there thinking, “Gosh, I'm not getting the deals that I want,” well, then we need to fish in a different part of the ocean." "You're trying to fish the entire ocean...you are spread so thin across this entire area that you can't be effective at all." "In the San Francisco Bay, we can go fishing for shark, bass, sturgeon...they're all interested in different bait." "If it's feeling forced or uncomfortable, if you can feel that it's forced on their end, it's probably your energy." "The most interesting man in the room is the one that is most interested in everyone else."   Links: www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial   Ninja Coaching: www.NinjaCoaching.com @ninja.coaching   Ninja Events www.NinjaSelling.com/Events   Garrett garrett@ninjacoaching.com @ninjaredding   Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group Ninja Coaching Book Study Ninja Mastery Ninja Selling by Larry Kendall  

Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I'm speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.Resources:Support Dana at thehypegirlsupplyco.comFollow The Hype Girl Supply Co. on Instagram: @the_hype_girl_supplycoSign up for The Product Boss Newsletter: theproductboss.com/newsletterJoin our brand new program, ‘Stand Out Society,' an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you're just starting out or have been doing it for years. We'll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

Follow us on instagram at @_the5to9podcast On this weeks installment of The 5 to 9 Podcast we are going to do an indepth look at defining your ideal customer. This is an important aspect for all business owners no matter what stage of your business you're in. I regularly perform this exercise and love to poll my audience to find out more about who my ideal customer is at the core. During the episode we discuss certain strategies and questions that you can utilize to determine your ideal customer. Click here to download the printable worksheet!  

Facebook Share Twitter Share Google+ Share Business Strategist, Joe Pardo interviews Haley Marie McClain Hill of Torch Warrior Wear. Watch the Shark Tank pitch from Season 15 Episode 13 at https://youtu.be/xcImtSB605A ROCKET YOUR SALES: Free PDF Guide! https://JoePardo.com/rocket Know Your Customer! Free PDF Guide to build your Ideal Customer: https://JoePardo.com/avatar Pitch Joe Pardo to invest your business! Over $10,000 in funding available! https://SuperTank.tv Get your Super Gear and Apparel today! https://ShopJoePardo.com Check out TORCH Warrior Wear at https://torchwarriorwear.com/

Facebook Share Twitter Share Google+ Share Business Strategist, Joe Pardo interviews Ethan and Ori of Burlap and Barrel. Watch the Shark Tank pitch from Season 14 Episode 19 at https://youtu.be/itJTr7GmDpM ROCKET YOUR SALES: Free PDF Guide! https://JoePardo.com/rocket Know Your Customer! Free PDF Guide to build your Ideal Customer: https://JoePardo.com/avatar Pitch Joe Pardo to invest your business! Over $10,000 in funding available! https://SuperTank.tv Get your Super Gear and Apparel today! https://ShopJoePardo.com Check out Burlap and Barrel at https://www.burlapandbarrel.com/

In this episode of the Well-Oiled Operations™ podcast, Stacy interviews Brandon Lucero about systematizing the voice of your business. They discuss the importance of consistent messaging and how to teach your team to communicate in a way that aligns with your brand. Brandon shares his insights on identifying the problems your business solves, connecting with your target audience, and using storytelling to build trust. Also in this episode: Describing a situation or symptom instead of using a specific word or phrase can help your audience self-identify with your message. Consistency in messaging is important, but leaving room for creativity and testing can lead to new and effective approaches. The lifespan of ads can vary, but the right angle, problem, and creative can always produce results. Listen to The New Generation Entrepreneur Podcast: https://brandonlucero.com/ Follow Brandon on IG: https://www.instagram.com/iambrandonlucero/   Work with Stacy Tuschl: Click HERE to Book A Call With Stacy Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram   About Stacy Tuschl And Well-Oiled Operations™: As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.   This Podcast Is Produced, Engineered & Edited By: Simplified Impact

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy. In this episode, Omar shares valuable insights on how to identify your ideal customer […] The post MBA2409 How to Identify Your Ideal Customer + Free Ride Friday appeared first on The $100 MBA.

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy. In this episode, Omar shares valuable insights on how to identify your ideal customer […] The post MBA2409 How to Identify Your Ideal Customer + Free Ride Friday appeared first on The $100 MBA.

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy.In this episode, Omar shares valuable insights on how to identify your ideal customer and walks us through the importance of understanding the customers who are not only able to afford your offerings but are happy to pay for the value you provide. Remember, understanding your customers is vital to your business's success. By gaining deep insight into your ideal customer, you're poised to serve them with pride and consistency for years to come. Click play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksCastmagicStripe

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales.We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by connecting the dots.During our session, we'll explore:Understanding Your Customer: Identifying who your ideal customer is and where to find them.Pricing Strategies: Auditing the pricing of your products to ensure they align with your market and customer expectations.Effective Messaging: Refining your product messaging to resonate with your target audience.This episode is full of insights for any product-based business struggling with customer connection and conversion. So, let's jump in and hear from Chelsea about the journey of Radiant Home Products and how we can help her bridge the gap to success!Resources:Support Chelsea's business at radianthomeproducts.comFollow Radiant Home Products on Instagram: @radianthomeproductsConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don't know what to say, or you feel too busy, or you just don't want to be the face of your brand, no worries – because we've got you covered with a year's worth of consistent content that's sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:Another BiteThe latest and greatest pitches from Shark Tank. Hosted by Jorie Munroe, Leslie Green, Ariel Boswell, and Jon Dick.Another BiteHubspot Get Started for Free with Hubspot CRM!HubSpot CRM