Podcasts about ideal customer

Are you struggling to find and market to the right people? David Elliott, CEO of Pearl Nano and host of Calling All Detailers, breaks down the critical concept of finding your Ideal Customer by creating a Customer Persona! Your customer persona is a "fake person" based on your top-spending 2-3% of clients. You need to analyze details like their: Gender (e.g., Male) Vehicle type (e.g., Corvette, Mercedes) Interests and habits (e.g., belongs to a Country Club, likes a specific sports team) Age (e.g., 63 years old) Spending habits (e.g., spends $10k per year with you) By creating a specific persona (like "Bob"), you can direct your marketing efforts, such as Facebook Ads, to find more people just like your best customers. This targeted approach helps you stop wasting money and brings more ideal clients into your shop! Need more help with your business strategy? Email Dave: Dave@PearlNano.com Call Directly: 808-779-7163 Hashtags #IdealCustomer #CustomerPersona #DetailingBusiness #DetailingMarketing #BusinessStrategy #TargetAudience #FacebookAds #EntrepreneurTips #CallingAllDetailers #PearlNano Calling All Detailers - This includes Detailing Enthusiasts - DIY and Detail Professionals. Helping all kinds of Detailers earn more money, by helping then Create more SUCCESS through Knowledge, Motivation and the 10X Mindset, Plus incorporate Common Sense and Sales & Marketing Strategies to their business plans. Be sure to use the best Detailing Supplies and Ceramic Coatings in the world. Pearl Nano. Grab your free Wholesale account at CallingAllDetailers.com Links to the websites are below. Watch my free, 16 chapter, online course all about how to 10X your detailing business: https://www.youtube.com/playlist?list=PLbQrc3JEe48FEqkR1hTNzhAMwDBS_6Y9Y Check out the Calling All Detailers Podcast (Business + Products + Community): https://open.spotify.com/show/2spT8MrFQPrl0rwpjo6cbN Join our Private Facebook group - a community of experienced detailers who use Pearl Nano products: https://www.facebook.com/groups/1071820092849444/ Sign up for your free wholesale account: https://callingalldetailers.com/pages/wholesale Launch your own brand of car care products: https://www.privatelabelcarcare.com/ or apply here: https://callingalldetailers.com/pages/private-labeling ------------------------- In this video, I share the ways that you can map out Your Ideal Customer and How Can You Attract Them. In the beginning of business, most people take what they can get. Once you are established, you may have the luxury to pick the best customers and only work with them. ------------------------- BEST PRODUCT-RELATED RESOURCES: The 18 Pearl Nano Products and Their Uses: https://youtu.be/Sev7EpsZDG0 Unboxing the Pearl Nano Sample Pack: https://youtu.be/oE5XYxTHmqM Selling Car Care Products? Which ones to begin with and why: https://youtu.be/oikt-NbtFL0 Launching Your Own Brand of Amazing Car Care Products: https://www.privatelabelcarcare.com/ Buy Pearl Nano - Retail/ DIY Detailers: PearlNano.com - https://pearlnano.com/ Buy Pearl Nano Wholesale for Detailing Professionals" CallingAllDetailers.com - http://CallingAllDetailers.com ---------- Follow me: • Instagram: https://www.instagram.com/callingalldetailers/ • Tiktok: https://www.tiktok.com/@pearlnano • YouTube: https://www.youtube.com/@callingalldetailers Facebook https://www.facebook.com/CallingAllDetailers My name is David Elliott, owner of Pearl Nano, LLC. I've been a car care product producer, marketer, and sales professional for over 28 years. I've sold car care products in over 100 countries and have worked with thousands of detailing professionals along the way. I'm a sales and marketing expert, designer, podcaster, retired military veteran with over 20 years of active duty in the US Air Force, father of three, longtime surfer and paddleboarder, and an avid sailing enthusiast and catamaran owner. It sounds cliche, but my job is to make you money! I do that by helping, teaching, and mentoring you. From a 10X mindset to motivation and driven dedication. It's all hard work, but it all comes from within. I also offer the best detail supplies in the world. If you don't believe me, order a sample pack and see for yourself. https://pearlnano.com/products/pearl-nano-sample-pack-with-coatings-pro-only For order directly, please contact: Sales@PearlNano.com #AutoDetailing #carcareproducts #privatelabelcarcare #MakeMoreMoney #Detailing #10XDETAIL #PEARLNANO #callingalldetailers #autodetail #ceramiccoating #detailingprofessionals

On this episode of Chit Chat Stocks, we talk with Abdul Al-Asaad, founder of Basic Capital. You may have seen this company and its viral introductory video on its debt-driven 401k product, which sparked heated debates across the financial world. So, we wanted to sit down and interview Abdul about what Basic Capital is actually doing. We discuss:(00:00) Introduction(06:27) Innovative Financing in the 401k Space(13:20) Understanding Debt Structures and Risk Management(20:19) Investment Strategies and Asset Allocation(30:41) Customizing Investment Strategies(31:28) Identifying the Ideal Customer(33:45) Understanding the 401k Landscape(37:04) Building a Product for Workers(38:47) Exploring Risk and Leverage(45:15) Basic Capital's Business Model(52:15) The Ideal Investment Portfolio*****************************************************Sign up for our stock research service, Emerging Moats: emergingmoats.com *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************Fiscal.ai is building the future of financial data.With custom charts, AI-generated research reports, and endless analytical tools, you can get up to speed on any stock around the globe. All for a reasonable price. Use our LINK and get 15% off any premium plan: ⁠https://fiscal.ai/chitchat *********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass is joined by Daniel McCraine and Patricia Reszetylo to tackle the essential question facing many business owners: How do you effectively market to your ideal customer? The discussion zeroes in on the concept of niche marketing—moving away from the temptation to "market to everyone" and, instead, thoughtfully narrowing your focus to identify and truly understand your perfect client, or avatar. Using lively examples from their own experience, including Patricia's background in the equine industry, the trio unpacks practical ways to get inside the minds and worlds of specific groups, from moms over 40 to veterans, and explains why specificity matters so much in successful marketing.The episode is rich with actionable advice, such as segmenting your audience, matching your messaging to your niche's interests, and using the exact language your target group uses (not marketing jargon or internal company lingo). Daniel and Patricia also touch on the fear business owners sometimes feel about “niching down” too far, offering a fresh perspective on how being a “big fish in a small pond” can make a business far more competitive and memorable. Listeners will learn about the importance of personalizing marketing efforts—down to details like images on packaging that resonate with a specific audience—and the pitfalls of generic messages. The conversation wraps up with tips on resonating authentically with your audience, emphasizing that confused or overlooked customers won't buy, and urging business owners to “get as granular as possible” for real results. If you want to boost your marketing impact and discover exactly how to speak your customers' language, you'll come away from this episode with strategies you can use right away.KEYWORDS: ideal client, avatar, niche marketing, market segmentation, sales copy, persuasive language, marketing to moms, marketing to veterans, marketing to baby boomers, marketing to kids, equine marketing, teleseminar, customer agreements, buying decisions, writing for your audience, niching down, consumer lingo, affinity marketing, product targeting, retailer marketing, sales letters, demographic segmentation, direct marketing, customer needs, decision makers, gym marketing, nutritional supplement drinks, sales funnels, veteran marketing, retail product labelingHere are 3 key takeaways from the episode:The Power of Specificity: The tighter you define your niche, the easier it becomes to tailor copy, metaphors, and offers that truly resonate with your audience. Patricia Reszetylo shares how talking directly to a single customer makes your message more persuasive.Know Your Audience's Language: Whether you're targeting veterans, horse owners, or moms over 40, using your audience's language—not yours—boosts credibility and relevance. As Jennifer Glass reminds us, lingo matters!Go Beyond Demographics: Overlay affinities, interests, and experiences for an even smaller “pond”—think not just “golfers,” but “golfers who ride Harleys.” It's about understanding not just who they are, but what they care about.If you're ready to step out of the ‘market to everyone' trap and start truly connecting with your best-fit clients, give the full episode a listen!#MarketingStrategy #BusinessGrowth #FindYourNiche #ItsTheBottomLineThatMatters #PodcastTakeaways

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you want your content to be visible online so it's found on Google, ChatGPT, and other search engines, you need to create content people are searching for and optimize it so it's easier to find. Join me in today's episode and learn how to create content your ideal customer is interested in, and then what to do to help them find it. Your online marketing strategy needs to include your ideal customer, the right content, and the correct optimization to help them find what you're creating for them. Join me each week to learn how to market your business in the easiest way possible.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

In Episode 94 of the Fast Track Your Fashion Brand Podcast, Nicole Di Rocco shows you how to clarify your ideal customer persona using Step 2 of the Fashion Launch Mentor AI. Follow along as she builds out the customer avatars for her tween swimwear brand — "Savvy Sophia" and "Modern Mama" — and learn how to turn pain points into content gold.

Why are your launches so exhausting, and why is your ideal client walking away right before you make the offer? Is it your content? Nope. Is it your funnel? Think again! This week we're continuing the BBD Live Keynote Speaker Series, and I'm replaying a past episode with the legendary Tracy Goodwin, who exposes the psychological "masks" you're wearing that are unconsciously sabotaging your sales and burning out your audience.  Tracy has personally transformed my business, and in this conversation she reveals how the sound of your voice betrays your deepest core wounds, affecting your launch performance and client retention in mere seconds.  If you want true connection, you must ditch the performance and start playing the long game of authenticity. So stop masking, and let's start manifesting! Tracy will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Tracy Goodwin and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to  www.jameswedmore.com/tickets ASAP to see if tickets are still available)!  If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.  Hey there, Digital CEO! If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you. Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!). Head to www.businessbydesign.net/ and join the waitlist today! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @captivatetheroom. We'd love to hear what resonated with you the most!  In this episode you'll hear:  The concept of "voice masks" and what the data says happens when we remove them  The role that the voice plays in the severe buyer trust problem that exists today  What authentic and detached mastery of the voice really sounds like and Tracy's insights on whether one can fake this  A big tool that she uses in getting people out of the past and why it's so important that we rewrite the stories we've been telling ourselves  The different types of masks people wear and what Tracy does to prepare and invite others in from a voice perspective  Actionable steps you can take to start getting out in front of the mask you may be wearing What Tracy's thoughts are on AI and the surprising impact it has had on her own business For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/794 

In this episode, Brandi focuses on the art of content creation, guiding you through the nuances of engaging your audience—even if your following is small. She shares her personal success, having generated her first $200,000 year with a modest following of just 583 people. Brandi emphasizes that even if you don't have a massive social media presence, she asserts that you can still achieve remarkable financial success. Throughout the podcast, Brandi elaborates on her approach to content creation, emphasizing the importance of knowing your audience and crafting relatable material. She presents her framework for creating three vital tiers of content that will guide your followers through their journey from initial engagement to decision-making. With her relatable, down-to-earth demeanor and witty humor, she lays out how you can craft content that resonates with your audience at every level, ensuring maximum conversions. The first tier she introduces is Top of Funnel (TOF) content, which is designed to cast a wide net and attract potential clients who can relate to your personal story, experiences, or lifestyle. Brandi encourages you to think less about promoting your services and more about sharing relatable moments that resonate with your audience's everyday lives. By sharing insights from her own chaotic life as a busy mom and business owner, she illustrates how even the most unassuming posts can create powerful connections. Next, Brandi delves into Middle of Funnel (MOF) content, which is where you transition your audience from casual observers to engaged followers who are interested in learning more about what you offer. This involves sharing educational content, problem-solving techniques, and insights that showcase your expertise in your field. Through relatable anecdotes and guidance, she explains how this phase is crucial for solidifying relationships with potential clients, paving the way for deeper engagement. Finally, Brandi introduces the Bottom of Funnel (BOF) content, which focuses on conversions. Here, she guides you on how to create impact-driven calls-to-action that encourage your audience to take the next step—whether it be signing up for your programs, joining your memberships, or reaching out for more personalized coaching. By consistently evaluating the effectiveness of your content, you'll be able to refine your strategy and improve your outcomes. Tune in now to gain insights that will change the way you view content creation and help you leverage your unique voice in the fitness industry. Grab your favorite pair of leggings and get ready to take notes—because your fitness business is about to get a serious upgrade!   And when you're ready, here's how I can help: Posts To Profits - Our monthly membership dedicated tohelping you create content that gets noticed! https://standout-fit-pro.circle.so/checkout/post-to-profits-founding-member   30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

It's been five years since Wendy Covey, CEO and Co-Founder of TREW Marketing, and Joe Sullivan, Founder of Gorilla 76, first joined Manufacturing Happy Hour, back when everyone was scrambling to figure out digital marketing during the pandemic.We sit down with them to explore which marketing fundamentals still deliver results and what new tactics manufacturers can't afford to ignore. The core truth hasn't changed: your best content still comes from extracting knowledge from industry experts. But where that content needs to live? That's completely different.PR is making a comeback, or as Wendy calls it, “the second coming of PR” while Joe shares how manufacturers can build knowledge bases from existing content to feed AI tools the right way.Both agree that becoming the best resource for your audience beats trying to game the system every time. And with showing up in ChatGPT becoming both more important and more challenging, manufacturers need to think beyond their own websites to build credibility across digital platforms.In this episode, find out:Why the best content still comes from extracting knowledge from industry expertsWhich timeless marketing strategies still deliver resultsThe surprising resurgence of PR and why engineers are starting to trust it more than everHow showing up in ChatGPT is getting harder, and what actually worksThe patience problem among industrial marketers and why ROI questions after 3 months miss the pointHow manufacturers are successfully using community-driven marketingWhat to look forward to at the Industrial Marketing Summit 2026 and why attendees keep coming backEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“With generative search, they're placing more value in third-party placements. So it's still the idea of being a topical authority, but you can't just do it on your website. You need to be a topical authority in industry publications, Reddit, YouTube, and all these other sources.” - Wendy Covey“Whether it's Google or ChatGPT, they're trying to display the best information and the most helpful possible information. It's just getting packaged up differently. And how do you make sure you're part of what shows up? You build credibility for yourself.” - Joe Sullivan“A lot of digital strategies have evolved but are still tried and true. So that's educating your audience, and publishing content on a regular cadence. Knowing your audience and building a strong value proposition that speaks to their pain points.” - Wendy CoveyLinks & mentions:Industrial Marketing Summit 2026, an annual three-day gathering where manufacturing and industrial marketers connect to share practical insights, learn emerging strategies, and build community with peers facing similar challengesTREW Marketing, partners with B2B technical companies to establish strong marketing foundations, create engaging content strategies, and accelerate growth through research-backed campaigns tailored for engineering audiencesGorilla 76, an industrial marketing agency that helps B2B companies in the manufacturing ecosystem grow through outcome-focused marketing programs built specifically for industrial markets Make sure to visit

What if the hardest part of building a company isn't the product, but knowing exactly who it's for?In this episode, a16z General Partner Martin Casado sits down with Abhishek Agrawal, Cofounder and CEO of Material Security, to discuss how an ideal customer profile is discovered, how to manage any kind of customer, and how frothy markets can distort real signal.Follow Martin on X: https://x.com/martin_casadoFollow Material Security on X: https://x.com/material_secFollow Abhishek on LinkedIn: https://www.linkedin.com/in/abhishek--agrawal/ Check out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Text us a pool question!In this episode of Talking Pools, the hosts celebrate Peter's contributions to the industry while discussing the characteristics of ideal clients in both retail and mobile pool services. They share personal anecdotes about challenging customer interactions, the importance of setting clear expectations, and strategies for managing difficult clients. The conversation emphasizes the need for effective communication and the balance between good and bad clients, ultimately highlighting the significance of client relationships in the pool service business.takeawaysPeter's legacy has significantly impacted the pool industry.The ideal client is one who trusts your expertise and pays on time.Retail and mobile services face different client dynamics.Setting clear expectations can prevent misunderstandings.Communication is key in managing client relationships.Difficult clients can be managed with clear boundaries.It's important to respect yourself and your business.Not all clients are worth keeping; prioritize good ones.20% of clients often cause the majority of problems.Strategies like payment plans can improve client relationships.titlesCelebrating Peter's Legacy in the Pool IndustryUnderstanding the Ideal Client for Pool ServicesSound Bites"Good on you, Peter.""What a f***ing waste of time.""That's our rant for the day."Chapters00:00Introduction and Recent Travels02:42Ideal Clients in the Pool Industry12:47Challenges with Retail Customers15:47Customer Stories and Experiences18:12Setting Expectations with Clients21:31Dealing with Difficult Customers24:06The Importance of Good Customer Relationships26:31Managing Client Expectations and Payments29:00Conclusion and Final Thoughts36:59Bufferzone commercial vid.mp4Australian National Anthem performed by:Erin Collins - vocals (1)Marjorie Gadd - violin (1)Steve Gadd - Guitar (1)Susan McGowan - keyboardSteve Henderson - didgeridooSean Daniels - Sound engineer (No link available) Czardas Support the showThank you so much for listening! You can find us on social media: Facebook Instagram Tik Tok Email us: talkingpools@gmail.com

Have you really figured out who your ideal customer is and what they need from you? Truly understanding your ideal customer will help your SEO efforts because you'll know you're creating the right type of content for your audience. The way your audience interacts with your website is really important to your online marketing, conversion, email list building, and SEO. If you're creating content they aren't interested in, they're not going to stay, sign up for your freebies, become leads, or purchase from you. Do you know who your ideal customer really is? How well do you know them? Listen to this episode and find out what to check and how to make your online marketing work better.  Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

#196// You Want to Make Money Online, God's Way, But Everything You're Trying Isn't Working.You've said yes to the call. You're showing up with heart, hard work, and holy obedience. But where's the fruit?You're trying all the things — posting, planning, praying — but still feel stuck in start mode. No consistent income. No clarity. And certainly, no strategy that's working in the real world.You're starting to wonder: “Did I miss something? Or is this just not going to work for me?”Listen, I get it. You're not lazy or behind. You're just trying to build without a proven framework. And that's exactly what we're talking about in this new episode:How to make your first $1K in business — without the burnout, hustle, or swirl.In this episode, you'll learn: The mindset shift every faith-driven woman must make around making money online. The 3 keys that will unlock your first (and next) $1K in business: a clear offer, audience strategy, and systems that actually work. Why trying to figure it all out alone is the very thing keeping you stuck. The trap of investing in endless courses without real results (and how to shift into action). How faith-first mentorship can be the very thing God uses to bring your vision to life.Your problem isn't motivation. It's that no one's handed you the real plan.You're not crazy. You're not confused. You're just stuck in swirl — and swirl is not strategy.You don't need another generic masterclass or DIY course. You need a clear, step-by-step, faith-filled plan to launch the business God gave you. One that works in real life, with real accountability, and real Holy Spirit fire behind it.That's what I'm breaking down in today's conversation. And if you're ready to stop circling and start building — in peace, in power, and in partnership with God — this one's for you. So grab your Bible, your journal and a pen, and… Let's Go!Earnings Disclaimer: Jesus Girl Gang LLC and Prosper Publications LLC make no guarantees regarding results or future earnings from participation in any workshops, programs, trainings, or use of our materials. Individual results will vary and depend on a variety of factors, including effort and market conditions. No representations, warranties, or promises of earnings have been made by Jesus Girl Gang LLC or Prosper Publications LLC, and no such statements should be relied upon as guarantees of results.✨ LISTEN WITH SHOW NOTES: Come listen over here and get access to the list of scriptures and links to resources mentioned in this episode: ericapyle.com/196.✨ WATCH THE VIDEO VERSION OF THE EPISODE

Hi, I'm Granger Forson, business coach at www.bizsmart-gloucestershire.co.uk. You can also find me on LinkedIn. In this episode of ScaleUp Radio, I'm joined by Dave Allen, Managing Director of Square One Network, a B2B telecoms provider based in Bristol. Dave's journey is a great example of leadership growth in action.   Having fallen into the telecoms world in the late 90s, Dave has built his career around the belief that communication is at the heart of all good business. Since becoming MD of Square One Network, he's steered the company through significant cultural shifts, focusing on building a local-first, people-centred telecoms business.   In this conversation, Dave shares how taking the time to properly define their ideal customer profile transformed their marketing and growth strategy. He speaks openly about the importance of getting the right people into the business, often hiring on personality first and skills second. His philosophy is simple: people buy from people.   We also dive into the financial disciplines Dave adopted after inheriting a company that had experienced several rounds of private equity investment. His lessons on forecasting, cash flow management, and building sustainable growth are invaluable for any business leader.   Finally, you'll hear Dave's vision for growing Square One Network organically, without losing the personal service that's become its trademark. If you want inspiration for building a business that balances heart and performance, this episode is for you.   To ensure you don't miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts. S o, let's now dive into the inspiring journey of communication, clarity and culture with Dave.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin   Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.https://api.goexela.com/widget/bookings/catchupgrangerugx7zl   You can get in touch with Granger here: grangerf@biz-smart.co.uk     Kevin's Latest Book Is Available! Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   David can be found here: https://www.squareone.network/ https://www.linkedin.com/in/david-allen-03b3135b/   Resources: The Go To Market Playbook by Paul Watson - https://www.amazon.co.uk/MARKET-HANDBOOK-B2B-SaaS-LEADERS-ebook/dp/B0CJ9BPCDK Cookie Jar Golf podcast - https://www.cookiejargolf.com/podcast-episodes/ Instagram - https://www.instagram.com/    

#195// You Know You're Called. But When the Fruit Isn't There, You Start to Wonder: Did I Even Hear Him Right?You've prayed. You've journaled. You said “yes” to God. Lots of times.So why does it still feel like you're stuck in neutral?You've been showing up for this business — for this Kingdom calling — but when you look around, it's crickets. No real momentum. No consistent income. No engagement that feels like traction.And you're starting to wonder: “Did I even hear God right?”Sis, that fear is real. I've felt it too. But here's what I need you to know right now:

#193 // You said yes to God's call. You surrendered your plans. You're doing your best to build the vision He gave you. So why does it feel like it's killing you?The long nights. The constant second-guessing. The nagging fear that maybe you weren't cut out for this after all. You're pouring out in obedience, but inside? You're dry. Exhausted. And secretly wondering: "What if this assignment takes me out before I even see the fruit?"Sis, I hear you. And more importantly—God sees you.Here's the truth: This isn't about your faith not being strong enough or your capacity being too small. You didn't mishear God. And you're not failing.You're just carrying your calling the wrong way.

Lisa started her company in 2011 after spending 20+ years in Corporate America as a corporate trainer, working her way up to managing a training department for a Fortune-50 company. As a way to exit Corporate America, Lisa started an Agency, focusing on Web Development & SEO.Over the last 10 years, she's consistently built simple, effective “get in the door” strategies to attract and land ideal customers, building her Agency to over $3.5+ million dollars. She has helped 100's of business owners get unstuck and build successful 6-figure and 7-figure businesses. Lisa has developed simple and repeatable systems and methods that work for any level marketer or agency.Listen NOW to discover, "Simple Strategies To Land Your Ideal Customer."

This week, Nicole Di Rocco continues the Fashion Brand AI Series with Step 2 of the Fashion Launch Blueprint. In this episode, you'll learn how to define your ideal customer using AI tools like ChatGPT. Nicole breaks down why this step is crucial for any successful launch, how your personal story can influence product design, and provides actionable prompts to build your brand avatar with precision.

Why Your B2B GTM Strategy Needs the 5 BEs Framework NowMost B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer.That's why we created the 5 BEs Framework.This week, we show you how to move beyond demand generation and build a complete go-to-market strategy—tailor-made for small B2B teams.We've used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey.Tune in and learn:+ How the 5 Stages of Awareness connect brand and demand+ Why Demand Gen marketers are the new GTM Architects+ How to scale trust and pipeline—without more headcountThis episode is a must-watch if you're in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working.-----------------------------------------------------

Aransas Savas, motivational strategist and coach, joins Jeff to explore the real drivers behind creativity, influence, and personal growth.They dive into why healthy conflict is essential for innovation, how to transition from chasing positional power to embodying personal power, and why authenticity, not conformity, is the real superpower.Aransas shares how embracing play, curiosity, and even our perceived limitations can unlock new possibilities in leadership, creativity, and life. This conversation reminds us that growth isn't about fitting in - it's about showing up as your truest self and finding the people and opportunities that see your value.Key Topics:Why healthy conflict and tension fuel creativityChallenging societal norms to uncover your truthThe shift from fitting in to standing outHow to use play to solve problems and get unstuckTurning perceived weaknesses into your greatest strengthsFinding community, courage, and personal powerHow emotional storytelling drives real-world influenceConnect with Aransas Savas:Podcast: The Uplifters PodcastLinkedIn: Aransas SavasConnect with Jeff Abracen:LinkedInChapters00:00 Intro00:36 Understanding Wellbeing and Leadership Coaching02:20 Embracing Authenticity and Personal Truth04:43 Challenging Societal Norms and Personal Beliefs08:50 The Struggle Between Fitting In and Standing Out10:46 Transitioning from Positional to Personal Power12:08 Finding Value in Uncommon Skills17:04 The Role of Purpose in Professional Life21:10 Navigating Acceptance and Impact24:33 Defining the Ideal Customer and Job to Be Done27:35 The Complexity of Superpowers and Insecurities30:04 The Value of Diverse Perspectives35:27 The Power of Play in Problem Solving40:09 Breaking Free from Limiting Beliefs42:25 Transforming Limitations into Strengths48:21 Using Struggles to Help Others54:11 Defining Your Unique Influence01:01:14 The Impact of Stories on CourageConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

LISTEN TO THIS EPISODE IF YOU'RE TRYING TO BUILD COMMUNITY AROUND YOUR BRANDLet's talk about the most important asset in your business: community. You've probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.I'm walking you through:How to identify your ideal customer and what they actually care aboutWhat your brand needs to stand for to create connectionHow to build content that attracts your people — and repels the wrong onesThe difference between building for relationships vs. chasing the algorithmWhy a human-first brand always winsThis is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn't just follow you, they buy into you.If you've been craving stronger relationships with your audience, this is how you start.Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing

Your ideal customer is looking for what you are selling when you are selling it. They are willing to pay more because you have what they are demanding when the supply is lowest. Knowing your ideal customer isn't just for direct-to-consumer business. In fact, Matt Stone of Dakota Growth joined me to discuss how Cow/Calf...

#186// You're not for "everyone," Sister. Nobody is. So if you're trying to sell to everyone, you'll wind up selling to no one. It's powerful to be able to identify and speak directly to the ones God has called you to serve.As you're out here building big and beautiful things with and for God, it is so important to know WHO you're called to serve through your business or ministry. God put the idea in your heart, and He's giving you the grace to do #allthethings, but He also wants to help you get particularly focused on the people you're meant to be serving.The facts, features and specs you share with people about the product or service you offer may give them loads of information. But guess what. Facts don't sell. You know what does? STORIES! When you talk to the person you're sent to serve in "their language," addressing the question they're always "kinda" asking in the background -- "What's in this for me?" -- I'm telling you . . . You're going to find it so much easier to connect with people who need what you're offering. And sales will seem like a breeze! So, are you ready to discover "your person?" Are you ready to dial in what you offer and how you talk about it so folks find you, get excited about your solution and buy or donate with joy and expectation? On this episode of the Positioned to Prosper Podcast, I've got a simple (yet powerful) 10-question survey that'll help you get you get clear on your ideal "person" in NO time, so your "anointed offer" gets in front of the right person on repeat! You can download a copy of the free worksheet below.As a Kingdom-minded, entrepreneurial Jesus Girl, you are called to build something impactful and long-lasting in this earth. You know this, right?! The world needs what God placed on the inside of you, but it won't do anyone any good if you're unsure of who you're meant to be speaking and ministering to.If you know NOW is your time to finally get moving on that business, ministry, book, blog, Bible study, podcast or community God has called you to build, but you need a little help in determining your ideal audience to craft your irresistible offer, then this episode is for you, Sister. You CAN serve your person powerfully and excellently... without overwhelm. If you're ready to get started... Grab your Bible, your journal and a pen, and . . . Let's Go!READY TO DIAL IN ON WHO YOU SERVE? If you're looking for some simple (yet powerful) questions to ask so you can zero in on your perfect client, customer or donor, then be sure to grab this free resource created just for you! In my Who Do You Serve Worksheet you'll discover a simple 10-question survey that'll get you dialed in on your ideal "person" in NO time, so your offers get in front of the right people every time! Just head over to ericapyle.com/whoiserve to grab your copy. NOW is your time to see the plan and purpose of God manifest in your life and the lives of those you were born to serve. Let's GO!HAVEN'T GRABBED YOUR COPY OF THE DREAM TO DO BLUEPRINT MINI-WORKBOOK YET? No worries, Sis! Click here and we'll send the download right to your email inbox. Let's get moving together from Dream to DO!WANT TO WATCH THE PODCAST INSTEAD OF JUST LISTENING? We just launched the video podcast on my YouTube channel. Click here for this week's episode.LISTEN WITH THE SHOW NOTES: Head over to ericapyle.com/186 to grab show notes with scriptures mentioned in the episode.

LucidLink CEO and Co-founder Pete Thompson offers an inside look into how he rapidly scaled LucidLink, a company that transforms cloud storage into an accessible, high-performance drive. Pete discusses the critical steps and strategies that propelled the company from its inception in 2016, through struggles to find product-market fit, to achieving breakthrough success during the pandemic.Key Moments:[00:46] — Spotlight on Pete Thompson of LucidLink[01:42] — LucidLink's Innovative Cloud Storage Solution[03:09] — Finding the Ideal Customer and Product Market Fit[08:02] — Challenges and Breakthroughs During the Pandemic[18:21] — Rapid Growth and Fundraising Success[20:42] — Reflections and Future Outlook[23:05] — Closing Remarks and Recommendations[25:15] — Outro and Subscription InformationYou're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.

#185// Stuck in the "buffer zone," Sis? Dreaming, visioning, planning, researching... on repeat. It's time to get you FREE of this cycle and MOVE forward!We both know you're called to do big and beautiful things with and for God, right? But somehow we find ourselves getting caught in a cycle of dreaming and visioning on repeat without ever really moving into the DOING. That's called the "buffer zone," my friend, and we can get stuck there. Have you been feeling stuck like that? Are you ready to finally break free so you can move from dream to DO?On this episode of the Positioned to Prosper Podcast, I've got a simple (yet powerful) 3-step strategy that'll have you moving from perpetual dreamland to actually (and finally!) walking out your God-purpose in no time. Are you ready for some of this, Sis?As a Kingdom-minded, entrepreneurial Jesus Girl, you are called to build something impactful and far-reaching in this earth. The world needs what God placed on the inside of you, but it won't do anyone any good if you're constantly dreaming about the promise but never "putting your hand to the plow" in action to see it manifest in your life. So . . . Can I help you get over the bridge from Dream to DO?If so, here are your next best steps:1️⃣ Vision Brain Dump2️⃣ Basic Building Blocks Checklist3️⃣ Beginning Blueprint*And don't stress, I have a resource below that's going to get you squared away as we dive into these steps over the next few podcast episodes.If you know NOW is your time to finally get moving on that business, ministry, book, blog, Bible study, podcast or community God has called you to build, but you need a little help in getting out of the dreaming phase and into the DOING phase, then this episode is for you, Sister. You CAN start (and not stop) by taking these powerful first steps that'll set you up for massive success. If you're ready to get started... Grab your Bible, your journal and a pen, and . . . Let's Go!NEED THAT BRIDGE TO GO FROM DREAMING TO DOING? If you're looking for some simple (yet powerful) steps that can take you from dream to DO, then be sure to grab this free resource created just for you! In my How to Go From Dream to Do Mini-Workbook you'll discover a simple 3-step strategy that'll have you moving from Dream to Do in NO time. Just head over to ericapyle.com/DreamtoDo to grab your copy. NOW is your time to see the plan and purpose of God manifest in your life. Let's GO!Want to WATCH the podcast instead of just listening? We just launched the video podcast on my YouTube channel. Click here for this week's premier episode.LISTEN WITH THE SHOW NOTES: Head over to ericapyle.com/185 to grab the show notes which include the scriptures mentioned in the episode as well as links to resources and tools to help you apply the session to your life this week!

In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand. You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers' specific needs, frustrations, and lifestyles, allowing them to create targeted products, precise marketing, and charge premium prices. Tune in to discover how crafting a detailed customer avatar can directly improve your product design, brand strategy, and overall market positioning.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

To Join Donni's Mentorship Program, Actionable CEO: https://www.actionableceo.com/enrollTo Get Started As A Coach, Consultant or Course Creator: https://www.sixfigureacceleratoredu.com/homeAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: understanding your ideal customer. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

LISTEN TO THIS EPISODE IF YOU ARE WONDERING WHAT YOU MUST KNOW ABOUT YOUR BRAND TO THRIVE ON SOCIAL MEDIA In this episode, we're talking about the foundational elements every brand needs to truly thrive online. If you started your social media profile as a hobby or jumped into creating content without a clear business plan, this one's for you. We'll break down the four key pillars every brand needs: Ideal Customer – Who you're speaking to and what they need from you. Brand Values – What your business stands for and why it matters. Differentiator – What sets you apart in your industry. Brand Identity – The voice, visuals, and vibe that make your brand unique. Once these pillars are solid, everything else—your messaging, content topics, and overall strategy—becomes so much easier. You'll attract more aligned people, create engaging and specific content, and start building a real, connected community. If you're ready to take your brand from sticky and scattered to specific and thriving, this episode will walk you through how to get started. Topics We Discuss: Brand Foundations, Social Media Strategy, Content Creation, Ideal Customer, Building Community   FREE RESOURCES: STAND OUT SOCIAL MASTERCLASS // learn how to disrupt an industry SOLD OUT SALES CALENDAR // to help get organized & sell more BUILD YOURSELF A MARKETING BRAIN // to learn the ins & outs EXPLORE PROGRAMS, COURSES, & SERVICES // CLICK HERE FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige WATCH ON YOUTUBE // click here

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company. Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision. Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email. OFFERS IN YOUR EMAIL Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action. And it works over time. In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply. During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals. On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time. IT TAKES TIME One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me. Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been. After reading my email for years, she decided now was the time to take action. I helped Mary Elaine launch her podcast. She was also a coaching and production client for years. Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me. She told me she had been listening to this podcast for 18 months. It was finally time to get on a call. There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me. You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical. That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper. Build the list. Sell to the list. BUILD YOUR LIST So, how do you build your email list? There are many ways. Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach. Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love. Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development. During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list. Enjoy my conversation with Sheila Davis. EMAIL LIST BUILDING GUIDE Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers. You can download it at 48days.com/marketyourbiz.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Welcome back, product bosses! In today's episode, I'm chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy. Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!Resources:Learn more about Boutique Butterlu and My Four Little ChicksFollow Boutique Butterlu and My Four Little Chicks on InstagramIf you're making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.If you're making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you've always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don't know what to say, or you feel too busy, or you just don't want to be the face of your brand, no worries – because we've got you covered with a year's worth of consistent content that's sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPGrab your free trial of Shopify today by clicking here.Never run out of your best-selling inventory again! Click

Summary In this episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Harrison Kitson sit down with Nathan Rosenberg, founder and CEO of Farmblox. Founded from Nathan's dual expertise in farming and robotics, Farmblox is pioneering automation solutions designed specifically for the agricultural sector. Initially conceptualized as a project to grow crops inside forty-foot shipping containers, Farmblox has since pivoted to enhance and support existing farms. Today, it's involved with over seventy farms across the U.S., focused on specialty crops like maple syrup farms, vineyards, and orchards. Nathan explains that Farmblox operates akin to "Zapier for physical stuff on farms," enabling farmers to automate processes such as irrigation based on soil moisture and weather data. Through its innovative platform, Farmblox connects various sensors and devices, providing real-time data and alerts that can be monitored and managed from a farmer's smartphone. This effectively saves farmers up to seventy-five percent of their time—a precious commodity in the world of agriculture. The conversation also touched on the challenges and skepticism farmers face when adopting new technologies, with Nathan emphasizing the importance of demonstrating tangible benefits and simplifying technological integrations to meet farmers' unique needs without disrupting their traditional practices. Nathan's vision for Farmblox extends to reducing water usage by fifty percent in some of the most water-intensive agricultural areas in the U.S., and eventually expanding into European markets. The episode closes with Nathan sharing his entrepreneurial journey and the importance of timely investment and growth decisions. Tune in today!   Show Notes (00:00) Introduction (01:30) Nathan's Backstory (03:46) About Farmblox and Its Solutions (05:40) The Gap Between Entrepreneurship and Farming (07:01) Convincing Farmers to Utilize Automation (9:31) Farmblox's Strategy for Agriculture in the South (13:38) Farmblox's Future Plans (16:23) What Winning Looks Like to Farmblox (18:01) Farmblox's Ideal Customer (18:48) Farmblox's Partnerships (22:06) Foreseeing the Next Leap in Farming Technology (23:25) Advice to Younger Self (24:54) Closing Question   Links Caleb Talley Daniel Koonce Harrison Kitson Startup Junkie Nathan Rosenberg Farmblox

What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I'm joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Shelby and Kristina quickly discovered that comedy isn't just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more! Episode Highlights Embracing Experimentation [0:06:12]  Finding Relatable Moments for Marketing [0:19:23] Why Authenticity is Essential [0:31:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.

Brian Thompson chats with Lauren Tilden, host of the Making Good podcast and a marketing coach dedicated to helping creative small business owners who want to get out of their own way and start making an impact. After 8 years in corporate marketing, Lauren left her corporate career and began her winding journey to owning and supporting small businesses. She offers insights into defining one's ideal customer, creating goal-oriented marketing plans, and staying consistent with your message. Episode Highlights Mission-driven businesses are motivated by more than money. Growing up, Lauren felt she had to choose between making a living and doing meaningful work. But once she entered the small business world, she realized she could achieve both purpose and profit by being intentional and putting her values first. “I always sort of felt like I had to choose between making money ... and doing something I cared about," Lauren said. “It wasn't really until I got into the small business space that I realized you can do both at the same time.” Get clear on your marketing goals. Impactful marketing starts with a well-defined goal. Lauren advised small business owners to pinpoint what they need from their marketing efforts, such as increasing brand awareness, generating sales, or expanding a specific client base. Knowing your goal can help you create a campaign that helps you achieve it. “The first place that most people overlook is to get really, really clear on what your goal is,” Lauren said. “Marketing can do so many different things for us. If I didn't know my goal, I could end up spending my time all wrong.” Don't let a niche box you in. Instead of solely focusing on servicing a niche, Lauren encouraged entrepreneurs to understand their ideal customer's motivations, challenges, and values. By getting clear on these psychological details, business owners can create messaging that resonates with target customers on a deeper level. “What unites the people that buy from me and that are part of my community are their psychographics and what they care about,” Lauren said. “I know my ideal customer super well.” Design a marketing plan that meets your time requirements. Small business owners are busy, which is why it's especially important to realistically assess the time you have available to dedicate to marketing. Lauren advised entrepreneurs to create achievable marketing plans they can follow consistently, even if it means starting slow and with just one or two platforms. “When you set yourself up for a plan you can't actually stick to given your bandwidth, that is a recipe … for feeling bad about yourself and your ability to follow through,” Lauren said. “There is no upside to biting off more than you can chew, so create a marketing plan based on the time you have available each week.” Resources + Links Making Good Podcast with Lauren Tilden Lauren Tilden: Website, Instagram, Pinterest, LinkedIn Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Summary In this special episode of Startup Junkies, we're recording live from Startup Crawl 2024 where we sat down with a variety of guest entrepreneurs and their innovative ventures. Louis Lee, CMO of Wonderful Platform, discussed its pioneering work in senior care technology. Wonderful Platform's companion robot, Avadin, addresses elderly loneliness and depression through personalized AI-driven interactions. Jangwon J Lee's company, DeepSales, tackles the unique sales challenges in Asia. By building a comprehensive business database and employing AI, it streamlines lead generation and pre-qualification for SMEs. Sarah No, a champion for early childhood education, shared insights on Playtag. This game-changing platform leverages AI and computer vision to analyze child behavior, enhancing teacher-parent communication and improving learning outcomes. With a ninety percent satisfaction rate in Korea, Sarah aims to refine Playtag's offerings for the U.S. market through valuable customer feedback. Kris Adams enlightened us on Startup Junkie's robust event calendar, boasting over two hundred free events to support local entrepreneurs. He introduced the ARse program focusing on tech and tech-enabled startups in Arkansas. In a short time, ARise has already connected one hundred and nine startups with thirty subject matter experts, offering free coaching, access to capital, and valuable industry connections. Stephen Park of DOWHAT, a hospitality venture, enhances operational efficiency in hotels via mobile app integrations, already serving fifty-five hotels in Korea. Stephen's positive experience in Northwest Arkansas and ambitious goals for market expansion encapsulate the collaborative spirit of the region. Overall, this episode reflects on the warm, family-like community among entrepreneurs, epitomized by the growing success of the Startup Crawl event, making it clear that the commitment to collaboration and consistent effort forms the backbone of NWA's thriving startup ecosystem.   Show Notes (0:00) Introduction (0:54) Louis Lee's Origin Story (2:23) The Solution Wonderful Platform is Offering (4:12) Closing Question (5:04) Introduction to Jangwon J Lee (5:20) Jangwon's Background (6:50) DeepSales' Ideal Customer (7:45) DeepSales' Pre Qualification Process (8:38) Customers' Responses to DeepSales (9:24) DeepSales' Sourcing Solutions (10:32) Jangwon's Origin Story (12:04) Jangwon's Impression of Northwest Arkansas (12:32) Closing Question (13:11) Introduction to Sarah No (13:28) About Playtag (15:00) Sarah's Background (15:54) Sarah's Goal with the Accelerator (16:48) Closing Question (17:37) Introduction to Kris Adams (17:47) About the ARise Program (20:03) ARise's 2024 Milestones (24:49) ARise's Outreach Initiatives in Arkansas (26:09) About Kate Loughridge's Role as Marketing Manager of ARise (27:57) About Steven Park (29:59) About DOWHAT (31:28) Steven's Anticipation of Joining the Accelerator (33:55) Introduction from Calvin Smith (34:14) About Startup Crawl 2024 (36:13) The Growth of Startup Crawl (38:41) Caleb Talley's Experience with Startup Crawl and its Ecosystem (40:51) What's Next for Startup Junkie   Links Jeff Amerine Caleb Talley Startup Junkie Startup Junkie YouTube Louis Lee Wonderful Platform Jangwon J Lee DeepSales Sara No Playtag Kris Adams ARise Steven Park DOWHAT Calvin Smith

In this engaging episode, Kevin and Chris explore essential strategies for blue collar business owners aiming to achieve significant growth. You'll learn: How to get quick marketing wins without spending a dime Why understanding your ideal customer is key to avoiding wasted effort How to leverage partnerships and affiliate programs to amplify your reach Why can conviction and passion in what you offer make even a novice marketer successful? We also discuss the importance of cutting through your ego, taking consistent action, and why surviving tough times defines who you are as an entrepreneur. Don't miss this valuable conversation! 00:00 Introduction: The Ultimate Marketing Question  00:31 Quick Wins: Free Marketing Strategies 01:36 Identifying Your Dream Customer 05:47 Leveraging Referral Programs 07:49 Conviction and Passion in Sales 09:51 Personal Job Experience and Customer Identification 10:30 Building Affiliate Marketing and Referral Partnerships 10:52 Establishing a Digital Footprint 11:14 Leveraging Social Media for Business Growth 12:19 Consistency and Overcoming Ego in Business 13:04 Navigating Economic Waves and Self-Improvement 14:44 Learning from Industry Experts and Personal Growth   If you find this video valuable, please like, share, and subscribe!   Website: https://bluecollarmillionaire.net/ BCM Skool: https://www.skool.com/blue-collar-millionaire-4460/about Accelerator Program: https://www.skool.com/blue-collar-millionaire-2846/about Board Room Elite: https://www.skool.com/board-room-elite-9841/about  

BONUS: Mastering Product Management in a Remote World, Insights from Tuple's Head of Product, Eli Goodman NOTE: We want to thank the folks at Tuple.app for being so generous with their stories, and supporting the podcast. Visit tuple.app/scrum and share them if you find the app useful! Remember, sharing is caring!   In this episode, Eli Goodman, Head of Product at Tuple, shares insights from his extensive experience in software development and product management. Having transitioned from engineering management to product leadership, Eli reveals the key strategies Tuple uses to develop its remote pair programming service, which is trusted by companies like Figma and Shopify. Tune in to discover how Tuple handles remote team dynamics, customer-driven development, and balances tech debt with client needs, all while maintaining a customer-centric focus. Introduction to Tuple and Why It's Unique Tuple, a remote pair programming service designed by engineers, solves a pain point that its founders, all pairing enthusiasts, experienced firsthand. They were unsatisfied with generic screen-sharing tools that disrupted the flow of coding collaboration. Tuple's product philosophy is about staying "one inch wide, one mile deep" to ensure the tool stays focused on enhancing the pairing experience without getting in the way. "The details matter. Generic screen-sharing tools just don't cut it for productive pairing." Managing a Remote Team at Tuple Managing a distributed team across the U.S. and Europe comes with its challenges. Eli highlights the importance of alignment and ensuring everyone is on the same page, despite working remotely. He emphasizes the role of Product Owners as "connective tissue" and the power of connecting team members with key initiatives. Through personal conversations, Eli uncovers what motivates his team, allowing him to support them without micromanaging. "What makes you proud? What brings you shame? Understanding these emotions helps uncover what drives our team." Ensuring Effective Communication in a Remote Environment Effective communication is the backbone of remote work, and Eli shares some of the practices that have helped Tuple's team stay aligned and collaborative. From using spontaneous pairing sessions to fostering a culture of checking in, Tuple has created a remote work environment where conversations are naturally sparked, and collaboration is effortless. "We have more space in our schedules for spontaneous pairing, which keeps collaboration flowing." Lessons Learned from Pairing Remotely One of the key insights Eli shares is how Tuple has evolved its remote pairing process. In the past, pairing might have felt like a formal meeting, but now it happens more spontaneously. Tuple's app facilitates this by offering the metaphor of a phone call—engineers can call each other at any time, making collaboration easy, especially when someone is deep into a task and needs quick support. "At Tuple, engineers only have three meetings a week, leaving the rest of the time open for pairing and creative work." Pairing Beyond Programming Tasks While pairing is typically associated with programming, Eli explains how Tuple uses pairing for other activities, like design or planning sessions. This practice has extended beyond coding, fostering a culture where team members collaborate on various tasks that benefit from shared perspectives and live problem-solving. "We've expanded pairing beyond coding, using it for activities like design reviews and project planning." Balancing Customer Feedback with Product Vision Responding to customer feedback is vital, but it can also lead to losing focus. Eli explains how Tuple balances this by capturing as much feedback as possible, using tools like Product Board to keep track of customer requests. However, instead of building every requested feature, Eli focuses on synthesizing broader patterns and emotional triggers that align with Tuple's long-term vision. "Focus on discovery as a product person. Understand the emotional context behind customer feedback—that's what drives great products." Tuple's Ideal Customer and Core Value Tuple's ideal customers are teams that value deep collaboration through pair programming. The platform's most important offering is the ability to make remote pairing seamless and intuitive, something traditional tools fail to deliver. "Tuple is built for teams that believe in the power of collaboration and want a tool that enhances their pairing experience, not disrupts it." Roadmapping: How to Prioritize the Right Work in Product Development Looking ahead, Eli shares Tuple's plans to continue investing in quality and lowering the barriers to remote pairing. One exciting potential direction includes creating a "social layer" within the app to help users feel more connected with their teammates. Another idea is incorporating non-human pairing agents that could assist with specific tasks. "We want to see if we can make it feel like you're right there with your teammates, lowering the barriers to start pairing." Recommended Resources Eli recommends The Mom Test by Rob Fitzpatrick, a must-read for anyone working in product management. The book teaches how to talk to customers in a way that gets honest, useful feedback rather than polite responses that don't help improve the product. "I thought caring about people was enough to talk to customers, but The Mom Test taught me what not to do during customer interviews." About Eli Goodman Eli Goodman has been working on software teams for 17 years. He's been a full-stack developer and engineering manager at both large and small companies, including Etsy and Headspace. A few years ago, Eli transitioned to product management and is now the Head of Product at Tuple, a remote pair programming service used by companies such as Figma, Shopify, and many others in the software industry. You can link with Eli Goodman on LinkedIn, or email Eli at Eli@Tuple.app.

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you're not alone! This episode will help. In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!). Want to learn more about this so you can grow your audience, get more customers, and earn more revenue? Join Jenny in her new FREE business foundations course for beginning flower farmers, available now! This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to sign up for the 100% FREE business foundations course. (Yep, it's actually free. Nope, there's no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/simple-ways-to-find-and-attract-your-ideal-customer Take a free flower farm business course: www.trademarkfarmer.com

Differentiation in business involves embracing your unique strengths, experiences, and passions to create a distinct value proposition that sets you apart from competitors. It's not about being different for the sake of it but authentically showcasing what you uniquely bring to the table. Understanding your market and analyzing your competition is essential for effective differentiation. By comparing your strengths, experiences, and positioning to those of your competitors, you can identify what makes your business stand out—whether it's a specific expertise, a unique customer experience, or a particular result you consistently deliver. Rather than fearing competition, use it as an opportunity to refine and communicate your unique value. Effectively communicating your differentiation is crucial. Through branding, marketing strategies, or sharing your story, consistently highlight what makes you and your business special. This approach not only attracts your ideal audience but also helps build a strong personal brand. Remember, differentiation is an ongoing process of self-discovery and expression that ultimately helps you zero in on the legacy you want to leave. Quotes “One of the things we spend a good amount of time on in the strategic process is really helping people understand how they're different. Different in their marketplace, different than their competitors, and different in a way that helps them stand out, not just from competition, but just stand out in general.” “Trying to be different and just being different are two very, completely different things. And I think the more we are our authentic and genuine selves, actually, the more different we are.” “You are the biggest differentiator in your business.” “You do have to look at your competitors, look at their experiences, look at their strengths, look at their positioning, to understand how you have to differentiate yourself.” “I don't believe in fearing competition. I feel like there's plenty of business out there for everybody.” “Our internal 13 year old self might hear that and get really freaked out by that, right? Because all we want to do in our teen years is fit right in.” “​​We talk about soul a lot in this show, but really thinking about, you know, what is your purpose, and what are you here to do in this life that you're living?” “In order to know where you're going, aka goals direction, you have to know who you are, and you have to reverse engineer the goal setting into impact.” “Once you do get clear on what makes you different, you have to communicate that.”

A marketing strategy can be full of great, inventive ideas but unless it's targeted at the right people, you could be flying blind. But how do you narrow down and identify your target market? Katie Robbert, CEO of Trust Insights, works with clients to identify their Ideal Customer Profiles (ICPs) and refine their marketing messages to speak directly to customers. She joins Social Pros to let us in on her strategy for using data insights, AI and targeting messaging. Full Episode Details  The best marketing is targeted and specific. It speaks directly to customers who are likely to buy and find value in the solution you provide. It's marketing that's elevated by a thorough understanding of a customer's pain points, needs, and wants, and offers a much-needed solution.  But without a clear idea of who those customers are, it's easy for your marketing to become unfocused and less effective as a result. Enter the ICP, a strategy that helps you align all your marketing efforts to target exactly who you want. Katie Robbert has plenty of experience digging into the details and data of her clients' best customers to help marketers speak directly to them. In this episode, she explains the value of building an ICP and how using AI tools can help you uncover insights into customers more efficiently. In This Episode: 2:06 - Katie explains her role as CEO and Co-Founder of Trust Insights  5:19 - How ICPs differ from customer personas or archetypes   9:17 - The type of data you need on customers to help you create the best content  10:56 - How the Trust Insights team identifies customer needs  14:34 - How to define or redefine your ICP 17:14 - How to use your ICP for creating targeted information  19:21 - Why you need to decide on a measurement method whenever you implement a new strategy 20:53 - Katie explains how specific an ICP can be 23:19 - How AI tools can help with processing data and finding patterns 25:46 - The next steps after you've defined your ICP 28:11 - Where to find more information about Trust Insights  28:34 - Katie's top tip for aspiring social pros  Resources  Join the Trust Insights Slack Community Connect with Katie on LinkedIn Follow Trust Insights on LinkedIn Follow Trust Insights on Instagram Follow Trust Insights on X Follow Trust Insights on TikTok Subscribe to Trust Insights' YouTube Channel Visit Trust Insights' Website Visit SocialPros.com for more insights from your favorite social media marketers.

By focusing on the specific characteristics, pain points, and behaviors of your ideal customer, you can create impactful messaging that drives engagement and business growth. While a target audience is broad, an ideal customer persona hones in on a single, detailed profile representing your perfect customer. Narrowing down your focus to this ideal persona allows you to create more effective messaging that speaks directly to their needs and challenges. A helpful way to brainstorm your ideal customer is by reflecting on your best customers and identifying common themes among them. Conversely, consider your worst customers and why they weren't a good fit. One common mistake is not going deep enough into defining your ideal customer. When you go too broad, your messaging becomes generic, weakening its impact. Speaking to a broad audience dilutes your message, while focusing on one person makes it more powerful and resonant. Regularly updating these personas, especially in response to significant market changes, is crucial for keeping your marketing relevant and effective. The power of making the customer the hero of your story lies in understanding and anticipating their needs, which ultimately helps build stronger connections and drives your business's success. Quotes “An ideal customer persona is really thinking about your broad target audience and bringing it down to define one person.” “We're taking that broad definition and defining it as one person.”  “How old is that person? What's their socioeconomic status? What's their average level of education? How many kids might they have? Where do they tend to live in the United States? What are their hobbies? What do they like to read? What do they like to listen to? Right? Those are just some questions to help you go much deeper into your broad target audience and define a customer persona.” “I created ours, just to tackle the first part of that question, by actually thinking of who our best customers have been for the different things that we offer.” “Once you have customers that you're working with, actually taking time to reflect on, you know, what made them a great customer, or even what made someone else not your ideal customer, you know, just write down all the different things that you notice” “The biggest secret that I unearthed some years back is: we are often our ideal customer. Believe it or not, we're just a couple steps ahead of them.” “So many times, people create businesses to serve the needs of themselves or a person just like them, that until you sit down and actually write out your ideal customer persona, you don't realize how similar you are to them.” “Look inwards and think about where you were maybe a few years ago, before launching the business that you're launching, and thinking about who, who you were, what you were doing, and also think about what are the results you want to get for that person, because thinking about the results will help you better define their pain points, their challenges and why they're coming to you.” “The biggest challenge is just not going deep enough, people tend to go broad. And what happens when you go broad is your messaging sounds very general.” “If you're thinking about talking to a group of people versus talking to one person, specifically, your messaging isn't going to be as strong.” Links mentioned in this episode: Ideal Customer Persona PDF: https://buildmybrandid.com/wp-content/uploads/2024/01/biD_Ideal-Customer-Insight-Sheet_FINAL.pdf Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller: https://a.co/d/feHZ3Eh

Alexis Kron of Bullhead City, AZ shares how she built a successful cottage food bakery selling luxury custom cakes, despite overcoming personal challenges and facing resistance from her communityGet full show notes and transcript here: https://forrager.com/podcast/122

Let's be real:A business does not exist without sales.It just doesn't.As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU).You do have to make sales.And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you're able to make.But I think you'll agree: Build it and they will come is not a thing. And even when you get people there – to your website, to your social media, to your email list – being there also doesn't mean that they're going to buy.So. How do you actually make the sale? Well my friend, that is what today's episode is all about: the elusive art of sales.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/252CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsYou're invited to:Doing the Dang Thing​: The Ultimate Marketing Plan for Procrastinators, Perfectionists, and Overthinkers ✨This workshop takes place Wednesday, August 14th (12pm Pacific / 3pm Eastern)Register: makinggoodpodcast.com/workshop

In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a […] The post Katie Robbert on Ideal Customer Profiles, The 5Ps, and more! appeared first on Marketing Over Coffee Marketing Podcast.

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It's something you need to tweak and get clearer about in your business on a daily basis. In this episode, I'm talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!   When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you know works for your most loyal customers - the ones who buy from you every day - you spend time, energy, and money trying to satisfy one-off requests from customers who are not your ideal person.  If you're just getting started and even if you've been in business for a while, you might have an idea of who your ideal customer is, but you're probably not sure. Start by asking yourself questions about your ideal customer and get as specific as possible with your answers.  Who is your ideal customer? Start with the basics.  Where does your ideal customer live?  What are your ideal customer's interests?  What are your ideal customer's challenges or pain points?  Nail down the basics and then get more specific. Is your ideal customer “a mom” or “a mom of preschoolers who works outside the home and wants to provide quick, easy, and healthy meals to her family?” It is much easier for me to speak to “a mom” when I know who she is and what her pain points are!  Once you get a good picture of who your ideal customer is, it's time to talk about how to get them into your world and build the know-like-trust factor that makes them want to buy from you. Get to know your ideal customer and let them get to know you by: Hanging out in common Facebook groups offering advice and engaging in conversations.  Speak their language in your posts, videos, and emails.  Target their interests in your social media advertising.  Serve before you sell. This is SO important. Provide value without asking for money.  This month inside Launch Your Box, we're talking all about SEO and how it can help your subscription box business grow. The purpose of SEO is to help the right people find you online. The more we can niche down, the more completely we define who our ideal customer is, the better we can be at messaging, copy, and SEO.  Join me for this episode as I talk about how and why niching down your ideal customer can improve your visibility and increase your revenue!    Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Valerie Allensworth of Sitka, AK shares how she built a very successful cottage food business by focusing on consistency, despite living on a remote island in Alaska and facing many unique challengesGet full show notes and transcript here: https://forrager.com/podcast/119

Hey, product bosses. Today's coaching session is a can't-miss for anyone aiming to sharpen their marketing strategies. I'm speaking with Dana of The Hype Girl Supply Co., a champion for fellow product bosses. Dana offers high-quality shipping supplies that not only serve practicality but also boast a cohesive brand aesthetic. Just six months into her entrepreneurial journey, she's off to a strong start. Yet, Dana faces a challenge many of us know too well—feeling her marketing might not be reaching the right customers.In our session, we're diving deep into the essence of target marketing. We'll explore how Dana can fine-tune her approach to ensure her products not only reach but also resonate with her intended audience. It's about making that crucial connection between product and purchaser that turns casual browsers into loyal customers.We'll be unpacking strategies to help Dana, and you, our listeners, identify and speak directly to your core customers. This is essential for any product boss looking to thrive in a competitive market. Join us as we help Dana align her marketing with her ambitious goal of supporting other product bosses in scaling their businesses effectively.Resources:Support Dana at thehypegirlsupplyco.comFollow The Hype Girl Supply Co. on Instagram: @the_hype_girl_supplycoSign up for The Product Boss Newsletter: theproductboss.com/newsletterJoin our brand new program, ‘Stand Out Society,' an 8-week program for product businesses looking to break through to get more customers and stand out in a crowded market. Stand Out Society is open to anyone who sells products- whether you're just starting out or have been doing it for years. We'll cover what your business needs foundationally to get your product in front of your target audience. If you want to be taught live, in a group setting, become a founding member of Stand Out Society today.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this episode:HubSpotGet started for Free with Hubspot CRMHubSpot 2024Another BiteListen to Another Bite wherever you get your podcasts.Another Bite Podcast

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy.In this episode, Omar shares valuable insights on how to identify your ideal customer and walks us through the importance of understanding the customers who are not only able to afford your offerings but are happy to pay for the value you provide. Remember, understanding your customers is vital to your business's success. By gaining deep insight into your ideal customer, you're poised to serve them with pride and consistency for years to come. Click play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksCastmagicStripe

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy. In this episode, Omar shares valuable insights on how to identify your ideal customer […] The post MBA2409 How to Identify Your Ideal Customer + Free Ride Friday appeared first on The $100 MBA.

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy. In this episode, Omar shares valuable insights on how to identify your ideal customer […] The post MBA2409 How to Identify Your Ideal Customer + Free Ride Friday appeared first on The $100 MBA.