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Y'all, this spotlight episode hit different.Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources.No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing.In this episode, Lauren breaks down her exact numbers month by month, the four channels she used to find her first clients (none of them are Instagram, by the way), how she repackaged her offer to charge £3,000 for a foundational month plus £1,500/month retainer, and the mindset shift that took her from no self-belief to feeling invincible.If you've been sitting on the fence about starting your service business or you're scared the timing isn't right, this is your sign.In this episode, you'll learn:How Lauren scaled from £500 to £7,600 months in her first 4 months of businessThe 4 client acquisition channels she used (and why you only need 3)How to structure a £3,000 foundational month offer that clients will pay forThe exact moment she fired her £500/month client (and why you should too)Why "back against the wall" energy is the best place to start your businessThe strategist trifecta approach that lets you charge premium without burning outHow AI is changing service delivery (and why strategists are irreplaceable)The mindset shift that builds real, lasting confidenceWhat aligned hustle looks like versus the toxic versionMentioned in this episode:Conversions for Clients: conversionsforclients.comStrategist Society: thestrategistsociety.comConfident Ad Manager Bootcamp: confidentadmanager.comDM Brandi the word LAUREN on Instagram for the cliff notes version: @brandimowlesThe Champagne Clients podcast episode (referenced by Lauren): https://brandimowles.com/278Ready to scale past $10K months without burning out?Inside Strategist Society, I teach the strategist trifecta, the systems, and the offer structure that let you raise your rates and reduce your hours at the same time. If you're ready to stop trading hours for dollars and start building the business Lauren is now building, come hang out with us at thestrategistsociety.com.Loved this episode?Screenshot it, tag @brandimowles, and share it with one service provider who needs to hear Lauren's story. The more we lift each other up, the more women win.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/In this episode I will talk aboutWhat to Do When You Cannot SellThe Three Ways to Sell from a WebinarHow to Pick the Right OneConnect with Simone Linkedinhttps://www.linkedin.com/in/simone-vincenzi/Facebookhttps://www.facebook.com/simonegtexIGhttps://www.instagram.com/simonegtex/Twitterhttps://twitter.com/simonegtexTo become a GTeX Member, Apply here:https://gtex.events/call -----To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.
Episode Summary: In this episode of Legal Marketing Happy Hour, host Sean O'Connor sits down with Miles Kestran, a digital paid media strategist at Above-the-Bar Marketing, to dissect the common pitfalls law firms face with paid advertising. They explore the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates. The discussion also covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment. Key Timestamps: 00:01 – Introduction 00:22 – Challenges with Law Firm Paid Ads 01:06 – The Three Cs of Advertising 01:54 – Identifying Conversion Gaps 03:08 – Importance of Negative Keywords 04:03 – Structuring Campaigns for Lead Quality 06:17 – Case Study: Misdiagnosed Ad Performance 07:38 – Role of Call Tracking in Ad Success 09:20 – Impact of Landing Pages on Conversions 11:38 – Pressure Testing Ad Campaigns 12:39 – Metrics to Monitor for Ad Success 14:27 – Mobile Optimization and Future Trends About the Show: Legal Marketing Happy Hour serves up tactical marketing insights to help law firms grow smarter, faster, and more profitably. Each episode features industry experts who share their knowledge on various aspects of legal marketing, from digital advertising to client intake processes. The show is designed for legal professionals looking to enhance their marketing strategies and achieve better results. With a focus on practical advice and real-world examples, Legal Marketing Happy Hour is your go-to resource for staying ahead in the competitive legal market.
Master of Search - messbare Sichtbarkeit auf Google (Google Ads, Analytics, Tag Manager)
Ein Google Ads Audit klingt erstmal sinnvoll: Jemand schaut tief ins Konto, findet Fehler und zeigt Potenziale. Aber genau hier liegt das Problem. Nicht jedes Konto braucht sofort eine teure Analyse. Manchmal fehlen schlicht Daten, Budget oder die Bereitschaft, danach wirklich etwas zu verändern. ---- Wann ein Google Ads Audit sinnvoll ist - Wenn viele Personen über Jahre am Konto gearbeitet haben - Wenn alte Kampagnen, falsche Conversions oder veraltete Strukturen im Konto liegen - Wenn Google Ads und Analytics dieselben Conversions doppelt zählen - Wenn niemand mehr den Gesamtüberblick über Kampagnen, Tracking und Webseite hat ---- Typische Situationen für einen tiefen Konto-Check - Die Kampagnen laufen seit Monaten oder Jahren auf einem Plateau - Mehr Budget bringt nicht mehr Leads oder Verkäufe - Ein Agenturwechsel steht bevor - Das Werbebudget soll deutlich erhöht werden - Es gibt Zweifel, ob auf die richtigen Conversions optimiert wird ---- Wann ein Audit eher Geldverschwendung ist - Das Konto läuft erst seit wenigen Wochen - Es gibt zu wenig Klicks und Conversions für eine echte Diagnose - Das monatliche Budget ist zu klein, um belastbare Daten zu erzeugen - Du willst Empfehlungen zwar hören, aber nicht umsetzen - Das Konto ist okay, aber die Webseite schreckt Besucher ab ---- Woran du ein gutes Audit erkennst - Es zeigt konkrete Probleme, nicht nur allgemeine Schwächen - Es erklärt verständlich, warum etwas nicht funktioniert - Es gibt klare Lösungsvorschläge - Die Empfehlungen sind priorisiert - Tracking, Kampagnen, Webseite und Werbekanäle werden gemeinsam betrachtet ---- Ein Audit lohnt sich, wenn dein Konto genug Historie, genug Budget und genug Daten hat und du bereit bist, danach wirklich zu handeln. Wenn du nur Bestätigung suchst oder keine Umsetzung geplant ist, spar dir das Geld.
#663 – In dieser Episode sprechen Tim und Fidan Güntürkün darüber, wie KI den Alltag von virtuellen Assistenten und Dienstleistern verändert. Du erfährst, wie offen die Branche für KI ist, welche Chancen sich bieten, wo Unsicherheiten bestehen und wie sich Auftragslage, Kundenerwartungen und Preisgestaltung durch KI verändern. Mehr zu Fidan Güntürkün: https://vapreneur.de/ Highlights: "Ich glaube, das allgemeine Stimmungsbild ist Motivation, aber die Sorge ist nicht, dass KI mir den Job wegnimmt, sondern eher: Ich komme nicht mit dem Tempo mit." "Diejenigen, die zu den Gewinnern zählen, sind auf jeden Fall die, die KI in ihre Leistung integrieren – weil allein das Wort KI beim Kunden mehr Produktivität, Effizienz und bessere Ergebnisse assoziiert." "Ich finde, ergebnisorientiertes Arbeiten ist jetzt wichtiger denn je: Für den Kunden zählt das Resultat – nicht, wie viele Stunden du dafür brauchst." Timestamps: 00:00 – KI im VA- und Dienstleister-Alltag 02:19 – Ergebnisse der VA-Umfrage zu KI 06:09 – Auftragslage: Auswirkungen von KI 10:07 – Kundenerwartungen und gefragte KI-Kompetenzen 13:26 – Größte Sorge: Mit KI-Tempo Schritt halten 19:11 – Gewinner vs. Verlierer: Wer profitiert wirklich? 22:13 – Preisgestaltung: Von Stunden- zu Paketpreisen 26:06 – Lernen & Zukunft: KI als Chance für VAs Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/
Welcome back to the Word on Fire Show. I'm Matthew Petrusek, senior director of the Word on Fire Institute and the host of the Word on Fire Show. Thank you for joining us. A wave of fresh converts has entered the Catholic Church in the United States, Australia, and parts of Europe. The evidence for this surge is far from anecdotal; even secular media outlets that are historically inclined to downplay positive stories about Catholicism widely reported packed sanctuaries this past Easter, the day those who have been preparing to enter the Catholic Church typically receive their first sacraments. This is welcome news for a Church that has grown accustomed to a half-century narrative of religious disaffiliation and cultural decline. So what's behind this uptick in conversions? What factors are leading young people—and young men in particular—to buck the trend of secularization and become Catholic? What is happening both in the world and within the Church that is making the faith become so attractive? Perhaps most importantly, what can and should Catholics, clergy and laity alike, do to both continue the momentum and help new converts to stick with faith? Here to offer his insights on what's driving this new growth and why, now more than ever, we should double our efforts to proclaim Christ in the culture is Bishop Robert Barron. Topics Covered 00:00 | Introduction 01:34 | Bishop Barron's recent confirmation season 04:34 | Recent growth in Catholicism 06:13 | What cultural factors are contributing to these numbers? 19:11 | How the liturgy and a renewed interest in the Mass attract members 23:08 | Mysticism and attraction to the Church 24:27 | Is "modernizing" the Church necessary for growth? 26:08 | Evangelical efforts to support 30:20 | How we maintain momentum without perpetuating a trend 31:09 | Advice for new converts 32:48 | Listener question: Should I baptize my kids before myself? 34:24 | Join the Word on Fire Institute Links: Word on Fire Institute: https://institute.wordonfire.org/ NOTE: Do you like this podcast? Become a Word on Fire IGNITE member! Word on Fire is a non-profit ministry that depends on the support of our listeners . . . like you! So become a part of this mission and join IGNITE today to become a Word on Fire insider and receive some special donor gifts for your generosity.
I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the funnel or the targeting. It's never the ads. It's the offer. Here's the problem: most founders spend 90% of their time perfecting the product and almost no time on the complete package around it. The framing, the bundle, the guarantee, the AOV. And without that, no amount of ad spend is going to save you. In this episode, I break down what a deliberately engineered offer actually looks like, why getting it right is the single biggest unlock for scaling, and the real-world examples from our Foundr Operators members and the brands spending $100K-plus a day that prove it. Here's what you'll take away: Why conversion problems are almost always an economics and offer problem, not a product, creative, or funnel problem How IM8 turned a supplement powder into an irresistible offer and why every element of their bundle is deliberately engineered How Foundr Operators member Emma tripled her brand's revenue with Sisu without increasing traffic, just by rebuilding her offer The AOV floor every e-commerce brand needs to hit before paid ads can scale profitably What makes an offer feel risk-free: guarantees, social proof, returns policy, and friction reduction done right Why your customer isn't buying a product. They're buying certainty, value, and the feeling that this is the obvious choice If your ads aren't scaling and your conversion rate isn't moving, stop tweaking your creative and start here. Getting the offer right is the thing that changes the trajectory, and everything else gets easier once it clicks. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
You can support the Sisters building project here:https://habitformingsisters.wixsite.com/buildingprojectSources:https://www.returntotradition.orgorhttps://substack.com/@returntotradition1Contact Me:Email: return2catholictradition@gmail.comSupport My Work:Patreonhttps://www.patreon.com/AnthonyStineSubscribeStarhttps://www.subscribestar.net/return-to-traditionBuy Me A Coffeehttps://www.buymeacoffee.com/AnthonyStinePhysical Mail:Anthony StinePO Box 3048Shawnee, OK74802Follow me on the following social media:https://www.facebook.com/ReturnToCatholicTradition/https://twitter.com/pontificatormax+JMJ+#popeleoXIV #catholicism #catholicchurch #catholicprophecy#infiltration
Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. My laboratory's known for these larger cases with complex geometries, and I can tell you that extra power really makes a difference. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. Beyond the technology, Felix emphasized the value of being there in person—connecting face-to-face with partners, having meaningful conversations, and stepping back to see where the industry is headed. And of course, doing it all in Mallorca doesn't hurt either. This week Elvis and Barb are back at exocad Insights 2026 where the microphones captured two very different conversations that somehow landed on the exact same thing: passion still matters. First up, we sat down with longtime dental technicians and Oral Design International Foundation members Pinhas Adar and Javier Perez to talk about the legacy of the legendary Willi Geller and how one man helped elevate dental technicians from the shadows to respected members of the restorative team. From stories of learning under masters in Switzerland to building a worldwide family of 127 members across 34 countries, the conversation dives deep into friendship, mentorship, craftsmanship, and why face-to-face connection still matters in a digital world. They also share details about upcoming memorial and symposium events dedicated to carrying on Willi's philosophy of passion, respect, and sharing knowledge without ego. Then the crew caught up with returning guest Dora Rodrigues, who has gone from conversion queen to certified exocad trainer, full-arch educator, and lab owner running an increasingly digital workflow. Dora talks about finally bringing milling in-house, the terrifying learning curve that came with it, and how mastering workflows like split bars and partial CAD has completely changed the way she designs full-arch restorations. Between traveling internationally to lecture, teaching labs how to streamline their workflows, and still designing cases herself, Dora proves that digital dentistry still takes serious technical skill, problem-solving, and obsession with detail. It's an episode full of passion, legacy, technology, and the reminder that no matter how digital dentistry gets… the people behind it still make all the difference. Today's dental labs are under more pressure than ever — tighter turnaround times, staffing challenges, and nonstop production demands. That's why efficiency and reliability matter more than ever before. More laboratories continue turning to Roland DGA and the proven performance of the DGSHAPE DWX Series milling solutions to keep production moving smoothly. Reliable workflows help reduce downtime, minimize remakes, and allow technicians to focus on quality work instead of troubleshooting equipment. For labs exploring digital dentures, the Elevate Denture Solution offers a streamlined workflow with validated CAM strategies and Ivotion compatibility through hyperDENT software — helping labs adopt digital production without unnecessary complexity. Because labs don't need more stress. They need dependable systems that simply work.Special Guests: Dora Rodrigues, Javier Perez Lopez, and Pinhas Adar MDT, CDT.
On this episode of The Underpowered Hour, Steve Beres and Ike Goss cover Land Rover and 4x4 news, including Ford's Filson Edition “fancy” Bronco aimed at the Defender market and rumors of a JLR–Stellantis co-development deal to build vehicles in the U.S. to avoid tariffs, noting prior Jeep–Land Rover prototype history. They discuss rare Land Rover amphibians like the APGP and the Mark II Amphibian mock-up, then react to a California Highway Patrol pursuit that ended with a 2018 Land Rover submerged in Lake Isabella and the driver killed. They touch on uncertainty around Gerry McGovern's status and spy shots of a lightly camouflaged 2027 Defender facelift. They also talk about Jason Momoa's On the Roam featuring Electrogenic electric conversions of classic Land Rovers and mention the film We Bury the Dead, where Daisy Ridley drives a Perentie in Tasmania.
June 5th, 2026: St Boniface - Apostolic Age Means Risking Your Life for Conversions; St Boniface - Missionary Monk; St Boniface - Missionary Martyr; St Boniface - Dying to Save Souls; St Boniface - Serve with the Language of Martyrdom
#662 – Im zweiten Teil der dreiteiligen Serie über die Auswirkungen von KI auf die Arbeitswelt sprechen Tim und Selma Kuyas über die Herausforderungen und Chancen, die künstliche Intelligenz für Führungskräfte, Angestellte und Dienstleister mit sich bringt. Du erfährst, warum viele Unternehmen bei der KI-Integration scheitern, wie KI zum Burnout-Beschleuniger werden kann und warum Personal Branding in Zukunft noch wichtiger wird. Hier findest du Selma Kuyas online: https://selmakuyas.com/ https://www.instagram.com/selmakuyas/ Highlights: "Ich behaupte, es wird bald eine Epidemie an Burnouts geben, die KI-Burnouts, weil für mich ist künstliche Intelligenz auch ein Burnout-Beschleuniger." "Wir haben Produktivitätsgewinn, Zeiteinsparung, Kosten, die gesenkt werden, Umsatz, der gesteigert wird dank KI. Aber ich als Mitarbeitende – wie profitiere ich genau?" "Das Beste, was du machen kannst, ist, in dein Personal Branding zu investieren – weil die KI so viele Dinge übernehmen können wird, aber Menschen folgen eben auch gerne Menschen." Timestamps: 00:00 – Selma Kuyas & KI in Unternehmen 03:15 – Webseiten im Wandel: Zukunft und KI 07:58 – KI und Arbeitswelt: Chancen & Ängste 12:19 – Herausforderungen bei der KI-Implementierung 16:14 – Produktivitätsgewinn & Gefahr für Angestellte 21:08 – KI als Burnout-Beschleuniger: Praxiserfahrung 29:15 – Personal Branding & Sichtbarkeit in Zeiten von KI 39:02 – Die Trust-Content-Formel für Sichtbarkeit 43:08 – Fazit: Chancen, Risiken & Ausblick Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/
In this week's episode, Land Rover Monthly editor Martin Domoney grabs an hour with Ben Barker at Motor and Diesel Engineering.From the very early days of Perkins diesel converting classic Range Rovers to developing the latest complete drop-in conversion kits for all manner of Land Rover including fitting ULEZ-compliant petrol engines into Defenders.Ben mentions his early Land Rover One Ten County Station Wagon, which may well be giving its 2.25 petrol four-cylinder for rather more modern power, while the mods will remain fully reversible.The 300Tdi gets some serious upgrades at Motor and Diesel, with one of their most popular conversions being a conversion to 2.8 litres – more power and torque especially when combined with one of M&D's variable nozzle turbochargers.Ben is also quick to sing the praises of his Discovery 4 – on 170,000 miles on its original engine and driven hard every day, despite needing yet another park brake module...As always, we love to hear your stories and get your feedback and questions – send us an email on editorial@lrm.co.uk – and enjoy the episode.
Master of Search - messbare Sichtbarkeit auf Google (Google Ads, Analytics, Tag Manager)
Viele Google-Ads-Konten haben eine unsichtbare Grenze. Monat für Monat kommen ähnlich viele Anfragen rein. Egal ob 20, 50 oder 200 Leads. Die Zahl bewegt sich kaum. Viele reagieren dann mit mehr Budget. Doch genau das ist oft der Fehler. Wenn Google auf die falschen Signale optimiert, bekommst du mit mehr Budget nicht automatisch mehr gute Leads. Du kaufst nur mehr vom gleichen Durchschnitt ein. ---- Die gläserne Decke in Google Ads - Deine Leads stagnieren seit Monaten - Mehr Budget verändert kaum etwas - Optimierungen verpuffen - Die Leadqualität bleibt gleich - Google scheint immer wieder dieselben Nutzer zu finden Das Problem ist selten der Markt. Und meistens ist auch nicht Google „schlechter geworden“. Häufig liegt die Ursache im Konto selbst. ---- Warum Google das Falsche lernt Google kann nur auf das optimieren, was du zurückmeldest. Wenn jede Anfrage gleich gemessen wird, sieht für Google auch jede Anfrage gleich wertvoll aus. - ein Geschäftsführer aus deiner Zielgruppe - ein unqualifizierter Lead - ein versehentlicher Klick - eine schlechte Anfrage - ein echter Kaufinteressent Für Google ist das erstmal alles eine Conversion. Das Ergebnis: Google optimiert auf Durchschnitt. Und Durchschnitt lässt sich schlecht skalieren. ---- Die häufigsten Bremsen im Konto - Leadqualität wird nicht an Google zurückgegeben - falsche Conversion-Aktionen sind als primär markiert - alte Test-Conversions beeinflussen noch immer die Gebotsstrategie - Kontaktseitenaufrufe zählen als wichtige Conversion - Klicks auf E-Mail-Links werden überbewertet - Warenkorb-Aktionen werden mit echten Käufen vermischt - das Konto lernt seit Jahren auf alten Daten - Suchbegriffe werden nicht sauber geprüft So entsteht ein Konto, das zwar läuft, aber nicht wächst. ---- Was du stattdessen tun solltest Google braucht bessere Signale. - qualifizierte Leads höher bewerten - unqualifizierte Leads niedriger oder mit 0 Euro bewerten - Offline Conversions nutzen - CRM-Daten zurückspielen - falsche primäre Conversions auf sekundär setzen - Conversion-Aktionen kritisch aufräumen - Suchbegriffe regelmäßig prüfen - Kampagnenstruktur an Zielgruppen und Leadqualität ausrichten Wichtig: Nicht alles auf einmal ändern. Wenn ein Konto lange auf bestimmten Daten gelernt hat, solltest du die Optimierungsgrundlage Schritt für Schritt anpassen. ---- Wann mehr Budget wirklich hilft Mehr Budget hilft nur, wenn du noch nicht genug vom vorhandenen Suchvolumen erreichst. Ein wichtiger Blick geht auf den Anteil an möglichen Impressionen. - deutlich unter 70 Prozent: mehr Budget kann helfen - deutlich über 70 Prozent: mehr Budget wird oft nur teurer - hohe Abdeckung plus stagnierende Leads: Problem liegt meist nicht im Budget Dann brauchst du nicht mehr Geld. Du brauchst bessere Daten. ---- Bevor du dein Google-Ads-Budget erhöhst, prüfe drei Fragen: - Welche Conversion-Aktionen sind wirklich primär? - Erkennt Google den Unterschied zwischen guten und schlechten Leads? - Optimierst du auf echte Kunden oder nur auf irgendeine Anfrage? Wenn diese Grundlagen nicht stimmen, skalierst du nicht dein Wachstum. Du skalierst dein Problem.
In this episode, Chris sits down with Josh Zegen, Co-Founder & Managing Principal of Madison Realty Capital, a $25 billion real estate private credit firm he started with his college roommate in 2004. They dig into how he built one of the largest private lenders in the country starting from a desk in his dad's law office - and why he still thinks of himself as a businessman first and a real estate guy second. Josh got into lending almost by accident. Laid off from a VC firm at 26 when the dot-com bubble burst, he took one mortgage deal nobody else would do, saw how fragmented and non-institutional the market was, and built a fund around it before "private credit" meant anything. Chris and Josh go deep on surviving '08, reinventing the business when capital dried up, and how Madison grew into a platform that now lends to other lenders. They discuss: How Josh went from a laid-off VC associate living back home to founding a $25B firm Surviving '09 - including giving up 50% of the company for a $50M anchor that collapsed at the last minute Why he built servicing, asset management, and capital raising in-house instead of outsourcing The $10B back-leverage book that makes Madison the lender to ~100 other private lenders The $720M single loan behind the largest office-to-residential conversion in NYC Where he sees real estate credit headed - and why he stays away from office, data centers, and anything "binary" Timestamps:(00:00) Intro(00:52) Rate Volatility and a Stalled CRE Investment Market(09:44) What's Getting Done Today: Construction, Conversions, and Recaps(18:49) Founding Madison: Seeing Opportunity in a Fragmented Market(25:19) The GFC: Gating Investors and Going Vertically Integrated(31:26) The $50M REIT Deal That Nearly Ended Madison—And the Door It Opened(44:28) Why Borrowers Now Prefer Private Credit Over Banks(47:17) In-House Loan Servicing as Madison's Competitive Edge(49:06) The Back Leverage Business: Lending to Private Lenders(55:35) Capital Markets Expansion and Staying True to Real Estate(1:05:55) The Pfizer Deal, Lifecycle Lending, and Madison's Road Ahead(1:15:06) Staying Relevant by Constantly Innovating and Looking for Acquisition Opportunities ----- Presented by Airshare: Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more. ----- Sponsored by: Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms - the kind of marketing collateral that helps you close capital. Learn more at collateral.com/fort. Relay Human Cloud helps you build a highly skilled global team that operates as a true part of your business - not an outsourced vendor. From accounting to operations, Relay's talent works inside your systems and alongside your local team, unlocking 24-hour productivity and significant cost savings. Learn more at https://www.relayhumancloud.com/powers-podcast/ ----- Chris on Social Media: X: https://x.com/fortworthchris Instagram: https://www.instagram.com/thepowerspodcast LinkedIn: https://www.linkedin.com/in/chrispowersjr/ Visit our website: https://www.powerspod.com/Leave a review on Apple: https://bit.ly/45crFD0Leave a review on Spotify: https://bit.ly/3Krl9jO
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this insightful interview, Jerry Miller shares his innovative approach to affordable housing through distressed multifamily property investments, emphasizing compassionate capitalism, strategic city selection, and technology integration to streamline operations and maximize impact. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
#661 – In dieser Episode gehen Tim und Lea Giltjes der Frage nach, wie künstliche Intelligenz die Arbeitswelt verändert. Du erfährst, welche Berufsfelder besonders betroffen sind, wie eine große Umfrage unter Selbstständigen ausgefallen ist, welche Chancen und Herausforderungen KI mit sich bringt und was diese Entwicklungen für deine berufliche Zukunft bedeuten könnten. Highlights: "Was in der Theorie möglich ist und was in der Praxis tatsächlich passiert, ist ein gigantischer Unterschied." "Die Angst, dass mein Job morgen von KI weggenommen wird, haben die wenigsten – stattdessen überwiegen Neugier, Hoffnung und Motivation." "KI ist für dich passiert, nicht gegen dich – überlege dir lieber, was sie dir ermöglicht, statt nur zu sehen, was sie nimmt." Timestamps: 00:00 – Intro: Ziel und Aufbau des KI-Summits 03:02 – Teilnehmer, Zielgruppe und methodisches Vorgehen 07:49 – Studie: KI-Bedrohung nach Berufsgruppen 20:02 – Auswirkungen von KI auf Arbeitsmarkt und Gender 32:07 – Fallstudie: KI-Einsatz bei Otto 42:28 – Mitarbeiterumgang, Change Management & neue Jobprofile 50:02 – Umfrageergebnisse: Stimmungsbild bei Selbstständigen 01:14:15 – Positive & kritische Berichte zum KI-Einsatz 01:27:41 – Handlungsempfehlungen und Ausblick auf Teil 2 Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/
In this episode of Dollars & Sense, Kristin Kalley and Christina Lamb tackle two important financial topics that can have a big impact on your family's future. First, they break down which accounts parents should prioritize when they have a baby, including 529 plans, custodial accounts, and newer savings opportunities that could help build long-term, tax-advantaged wealth for children. Then, they shift gears and unpack some of the most commonly misunderstood federal income tax rules—covering tax brackets, write-offs, refunds, Roth conversions, capital gains, and more.If you've ever wondered how to start saving for your child, or if you've heard tax advice that sounded a little too simple to be true, this episode will help you think more strategically and avoid costly mistakes.
Send us Fan MailMost sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season.KEY TOPICS COVERED- Why most sports teams are scoring their agency on the wrong scoreboard — and what to use instead- The difference between vanity metrics (impressions, clicks, CPM, reach) and revenue-driving metrics (conversions, cost per buyer, attributed revenue)- Why huge website traffic with no buyers means the campaign didn't work- What marketing can fix — and what it can't (pricing, schedule, fan experience, ticketing UX)- "Marketing is multiplication, not magic": how a weak offer or broken product gets amplified, not solved- How to spot the silent killer of agency partnerships: chaos creation vs. chaos reduction- The exact KPIs to hold your agency accountable to: conversions, conversion rate, cost per purchase, cost per lead, repeat buyers, AOV, retargeting growth, attributed revenue- Why pattern recognition and platform speed are the real product you're paying for- How a great agency lets a marketing director get out of the "0-2 count" mindset and operate proactively- What separates a transactional vendor from a true strategic partner- The right questions to ask when reviewing your current agency's performanceTIMESTAMPS[00:00] – Why evaluating a sports marketing agency is harder than it looks[00:25] – The vanity-metric trap: why impressions and clicks mislead leadership[00:53] – Why heavy website traffic still produces flat ticket sales[01:22] – The metrics that actually drive growth and ROI[01:45] – What marketing can't fix: pricing, schedule, and operational issues[02:14] – Red flags: agencies that create chaos instead of reducing it[02:43] – Tactical work vs. strategic impact in agency evaluation[03:07] – Why attribution and proactive reporting separate good agencies from bad[03:35] – Building collaborative relationships, not vendor relationships[04:04] – Using your agency to actually understand fan behavior[04:32] – Where marketing hits a wall against broken business systems[05:01] – How the right agency brings clarity and reduces internal chaos[05:30] – Reactive vs. proactive communication: how to tell the difference[06:00] – Holding agencies accountable on sales and revenue, not activity[06:29] – Why strategic insight beats surface-level metrics every time[07:00] – How agency partnerships evolve from transactional to strategic[07:26] – Measuring agency success through conversions and audience growth[07:55] – The role of attribution and clear, honest reporting[08:16] – The daily firefight in sports marketing — and how an agency should ease it[08:46] – Pattern recognition, trend identification, and creative testing speed[09:13] – When an agency challenges assumptions and sparks new ideas[09:40] – Building a strategic partnership focused on tickets and fan growth[10:09] – The real value of proactive trend analysis and outside perspective[10:37] – Main takeaways: business impact over vanity metrics[11:04] – Why marketing amplifies — but doesn't solve — operational issues[11:33] – Clarity and strategic collaboration as the new standard[11:59] – How to honestly assess your current agency's reporting[12:21] – Free 30-minute consult: get a second opinion on your agency reports[12:48] – Final thoughts and how to share this with your teamCALL TO ACTIONIf you're working with an outside marketing partner and you're not sure whether the reporting you're getting actually proves they're moving the needle, Jeremy is offering a free 30-minute conversation to walk through it with you. No pitch, no strings — just clarity. Grab a slot at sportsmarketingmachine.com.RESOURCES & LINKSRevelocity Sports: https://revelocitysports.com/Jeremy Neisser on LinkedIn: https://linkedin.com/in/jeremyneisserFree 30-Minute Marketing Consultation: https://sportsmarketingmachine.com/QUOTE PULLSJeremy Neisser: "Clicks don't pay the bills. Impressions don't pay the bills. Conversions do."Jeremy Neisser: "Traffic without conversion is just noise."Jeremy Neisser: "Marketing is multiplication, not magic. If the underlying experience is broken, marketing just amplifies the problem."Jeremy Neisser: "A good agency should reduce chaos, not create it. If your agency creates more fires than they put out, that's a problem."Jeremy Neisser: "The best agencies don't just run ads and send reports. They become strategic partners — they challenge assumptions, bring ideas, and connect your marketing to revenue."Episode page - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine
Our friend Bruce Ford, SVP at Lodging Econometrics, joined me right after Lodging Econometrics released its Global Hotel Pipeline report—and it comes with a few surprises and some "pay attention to this" moments for owners, operators, brands, and suppliers. We walk through what the report shows across new construction, renovations, and conversions—and how the mix shifts depending on where you look.
https://ampifire.com/home/ampcast/ai-games/access/Learn how AI search tools like ChatGPT and Google SGE are reshaping traffic generation. Learn how AmpiFire's upcoming 3-day event, AmpCast AI Games, can help you build AI organic traffic systems to get any product recommended by ChatGPT, Google, and YouTube. MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/
In this episode of The Publisher First Podcast, host Kurt Donnell sits down with Travis Wilky, President and Co-Founder of Calculated Conversions. They dive into how performance is a byproduct of discipline, how mindset can transform a business, and how Travis's unique background as a former professional road cyclist in Europe informs his strategic approach to structure, accountability, and measurable outcomes in the digital media space.Travis's LinkedIn: https://www.linkedin.com/in/travis-wilky-7480947/Podcast Website: https://open.spotify.com/show/2i2ON2nNYrZXjjNfp42g7T?si=t5OrfT8oRTabaQmEWQ764wLearn more about FreestarEmail: podcast@freestar.comWebsite: http://freestar.com/A #PublisherFirst Production
Send us Fan MailYour marketing is generating leads — but are your techs and salespeople closing them? If not, you're basically lighting your marketing budget on fire. This week, Crystal sits down with Sam Wakefield, founder of Close It Now and a 20+ year HVAC veteran who started as an attic rat in the Texas panhandle. Sam built an average ticket triple the industry standard and now trains contractors across the country to do the same — not with pressure tactics, but with one simple mindset shift: understand the human first, their problem second, the solution third.In this episode, Sam breaks down why most technicians fumble conversions (hint: they're selling to the house, not the homeowner), why your follow-up process is likely costing you 15–20% of your revenue, and a word track you can implement today that opens more conversations without feeling pushy. Plus — the "on the way" video strategy that warms every appointment before you even knock on the door.Whether you're a comfort advisor, a tech, or an owner trying to get your whole team closing better, this one's for you.
Australia's market for electric vehicles is growing rapidly — both for new cars and used e-cars. At the same time, more and more owners of classic vehicles are discovering electric mobility for themselves and are having classic cars converted to electric drives. In Sydney, unique vehicles are created in this way between nostalgia and future technology. - Australiens Markt für Elektrofahrzeuge wächst rasant – sowohl bei Neuwagen als auch bei gebrauchten E-Autos. Gleichzeitig entdecken immer mehr Besitzer klassischer Fahrzeuge die Elektromobilität für sich und lassen Oldtimer auf Elektroantrieb umrüsten. In Sydney entstehen so einzigartige Fahrzeuge zwischen Nostalgie und Zukunftstechnologie.
Every dentist wants to convert as much business as possible. But are you and your staff taking all the right steps to ensure that becomes reality? On today's episode, Wes and Tyler sit down to discuss the 12 things that may be occurring in your practice that are killing your conversion rate. Some of them may seem like common sense, but they're worth investigating to ensure your patients are being given every opportunity to say "yes."To chat with one of our advisors about your practice, contact us today!And stay on top of more practice management insights by reading our blog, subscribing to our newsletter, and attending one of our seminars!
A friend forwarded a New York Times essay — Katya Ungerman's "We Are Sliding Back Into the Middle Ages" — cataloguing the strange new texture of American life: Tucker Carlson's reported demon attack, a FEMA official's teleportation claim, the Easter surge of conversions to Catholicism and Orthodoxy, sworn UAP testimony about nonhuman "biologics," a humanoid robot on the White House red carpet. Ungerman's diagnosis is sociological — information overload, AI-fabricated evidence, institutional decay. In this episode I offer a different reading. Working from the scholastic axiom that whatever is received is received in the mode of the receiver, I walk through how four levels of consciousness — pre-modern, modern, postmodern, and post-postmodern — each meet the same "high strangeness" and name it incompatibly. I argue that the universe is genuinely enchanted and that much of what is being called re-enchantment is distortion, and that holding both at once is the work in front of us. Along the way: orange-ray blockage as the recurring diagnostic; the steel-manning of the anti-liberal critique and where it goes catastrophically wrong; the May 17 Rededicate 250 ceremony on the National Mall; Ra's "quiet horror" and the window-balancing principle; why our institutions of formation were so often born inside the Great BASH; the factory farm as karmic substrate; and the hermeneutic I am calling the conspiring wholeness. The throughline, as always, is that love is the great protection — not armor, but a frequency the philosophy of separation cannot grasp. This is my limited, partial, open-handed offering. Take what is useful. Leave what is not. The full essay is at cosmicchrist.net.
What if the reason your marketing isn't working has nothing to do with your ads? In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance. Key Takeaways:→ Most marketing budgets are spent before the click.→ Trust must be established immediately after the click. → Relevance is the first requirement for engagement. → Enterprise marketing challenges are often people problems. → Managing stakeholders is as important as managing strategy. Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. Connect With Shamir:Website: https://smartpandalabs.com/Facebook: https://www.facebook.com/smartpandalabsLinkedIn: https://www.linkedin.com/company/smart-panda-labs/YouTube: https://www.youtube.com/@smartpandalabs7668
Free Copy of My Book: Building Wealth In the TSP: Your Road Map To Financial Freedom as A Federal Employee: https://app.hawsfederaladvisors.com/free-tsp-e-book Want to schedule a consultation? Click here: https://app.hawsfederaladvisors.com/whatservicemakessense I am a practicing financial planner, but I'm not your financial planner. Please consult with your own tax, legal and financial advisors for personalized advice.
What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts.Then she joined Conversions for Clients, landed two ad clients within two weeks at $1,000 each, and made her entire investment back before the 45-day mark.The best part? She went from not being able to track her time because she was always working to spending maybe 10 hours a month on her ad clients. Same money, fraction of the time.In this episode, we cover:Why Natasha was so frustrated with Pinterest management (and why organic services can burn you out)How she landed her first two ad clients from her existing client baseThe pricing and contract structure she used to transition clients smoothlyWhat it actually feels like to go from constant work to 10 hours a monthHer 90-day goals for phasing out Pinterest and going all in on adsWhy ads might be the perfect fit if you have both a creative and analytical brainThe unlimited opportunities available when you learn ad managementIf you're a service provider spending way too many hours on organic content and not seeing the results you want for your clients, this episode is your sign that there's a better way.Links Mentioned:Register for an upcoming workshop: brandimowles.com/100KLearn more about Conversions for Clients: conversionsforclients.comDM me on Instagram: instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
With the advent of Napoleon and emancipation, Jews were given an offer they found hard to refuse and the Reform movement made significant inroads. Across many countries a war was waged for the soul of the Jew and many voluntarily even converted to Christianity. Shuls, marriage, Shabbos and Bris Mila were all subjected to question. How did the Chasam Sofer Rav Samson Refoel Hirsch and others deal with the critical issues that faced them? Why was Orthodoxy driven to the defensive? And what lesson can we take from it nowadays? Timestamps: - 0:00 — Introduction & dedication - 0:36 — Podcast intro; Mendelssohn recap - 1:36 — Reform emergence; 17th–18th c. precursors (Sabbatai Zevi, Spinoza) - 4:07 — Napoleon's emancipation & identity shift - 6:24 — Conversions & assimilation (Heinrich Heine example) - 10:25 — Reform tactics: Bible over Talmud; “prophetic Judaism” - 18:59 — Jacobson/Westphalia reforms (state control of rabbis, synagogue changes) - 24:53 — Berlin vs. Hamburg differences; home services vs. public temples - 29:41 — Abraham Geiger's ideology; opposition to circumcision noted - 34:49 — Philippson/Magdeburg — services, Sunday shift - 36:49 — Rabbinical conferences (1844–46) & intermarriage stance - 41:27 — Orthodox responses: Safer Berneis, Rav Ettlinger, haram strategy - 48:47 — Samson Raphael Hirsch's Neo‑Orthodoxy response - 57:13 — Modern implications: erosion of minhagim; academia vs. masorah - 59:05 — Closing takeaway: small changes can lead to large identity shifts
In this episode we discuss the recent surge in Jewish conversions and the reasons for this surge, especially in Israel. Rabbi Dr. Kenneth Brander is the President and Rosh HaYeshiva of the Ohr Torah Stone network in Israel. It comprises 32 educational institutions, leadership development initiatives, outreach programs, women's empowerment initiatives across Israel and internationally. Rabbi Brander received his semicha ordination from Yeshiva University, where he taught rabbinic courses, served as Vice President for University and Community Life, and as Dean of the Center for the Jewish Future. He holds a Ph.D. in general philosophy and comparative literature. He was senior rabbi of the Boca Raton Synagogue, overseeing its growth from 60 to more than 600 families, and he also founded the Katz Yeshiva High School. He and his family live in Israel, but he often visits his son Rabbi Tuvia Brander and family in West Hartford, CT, and I know that because that is my shul. Here are links to: Ohr Torah Stone – Click HERE Our recent report on Challenges Facing American Orthodox Jews – Click HERE Click HERE to access all of the Nishma Orthodox community research If you have questions, issues you'd like to see discussed, etc., email mark@nishmaresearch.com
David Pepper, Chief Development Officer at Choice Hotels, says Q1 turning RevPAR positive brought buyers back into the market. Glenn Haussman talks with David from Choice's annual convention about why transactions drive conversions—and why extended stay keeps leading new builds. Conversions need transactions: buyers have to trade hotels for conversions to happen Q1 momentum: industry up, Choice up, investors start moving Choice relicensing up 50% in Q1 as buyers re-sign existing Choice hotels Country Inn & Suites up 50% this year Extended stay leads new construction: 50% of Choice's pipeline runs extended stay WoodSpring + Everhome make up 50% of extended stay hotels under construction Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866. #ChoiceHotels #HotelDevelopment #HotelConversions #ExtendedStay #Hospitality #NoVacancyNews
As the demand for Class B office space plummets, the prices for these assets decline with it. These properties are often in Class A neighborhood locations in cities people love to live in with limited residential supply. Randy Kenna, Managing Director of Stanton Park Investors, is converting a 1986 Class B office building into 30 condominiums in Alexandria, Virginia, an 18th century enclave right outside of Washington D.C. Randy specializes in converting obsolete buildings into modern housing in the D.C metro. These conversions are complex and require institutional expertise in financing, operations and execution.
The K9PT Academy Podcast: Business lessons for canine rehab therapists
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! One of the most common questions I get from canine rehabpreneurs—whether they're just starting out or already established—is:
In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility.Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don't pay the bills. SEO content has to do more than show up — it has to connect with real people and help them take action.Crystal and Angela also dig into what TikTok can teach SEOs about psychology, audience targeting, emotional triggers, and conversion. From TikTok Shop affiliate content to AI-powered personalized search, Angela explains why the future of SEO belongs to marketers who understand both algorithms and human behavior.If you're a creative entrepreneur, Shopify seller, content marketer, or SEO professional trying to understand where search is headed, this conversation will help you rethink how you create content for the people behind the keywords.In this episode, you'll learn:Why SEO visibility is not the same as business resultsHow TikTok reveals what makes people stop, click, share, and buyWhy SEOs need to take more responsibility for conversionHow personalized search and LLMs are changing content strategyWhy writing to rank is not enough in the future of searchHow to speak more directly to your audience through your contentResources mentioned:Network Solutions: https://www.networksolutions.comPodcast Hub: https://SimpleandSmartSEO.com/best-seo-podcastConnect with Crystal: InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Most businesses do not have a product problem. They have a messaging problem. This Hot Seat session dives into why focusing on features and deliverables is costing you sales and what to do instead. Lori breaks down how to connect your offer to emotion, rethink pricing, and build a growth strategy that actually creates momentum. If your numbers are not where you want them to be, this is where to start. What You'll Learn: Why emotional connection matters more than what you are selling How to rethink pricing without undercutting your value Simple growth strategies using podcast guesting and social media Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense. Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com
On this episode, I'm digging into the ins and outs of in-plan Roth conversions. You'll learn what it means to convert pre-tax 401(k) dollars to a Roth 401(k), who is eligible, and why it might make sense for your retirement strategy. I cover the practical steps for making these conversions, and highlight the benefits and drawbacks. I also share a real-life example of how a client navigated her options to maximize her retirement savings. You will want to hear this episode if you are interested in... [00:00] In-plan Roth conversions [01:51] What is an in-plan Roth conversion? [02:38] Eligibility for in-plan Roth conversions [04:48] Real-life story of after-tax contributions in a client's 401(k) [06:07] Convert after-tax contributions plus gains within the 401(k) plan to Roth 401(k) [08:38] Rolling over after-tax contributions and gains to IRAs outside 401(k) [10:21] Preventing funds from sitting in a money market account The In-Plan Roth Conversion An in-plan Roth conversion allows participants to transfer funds from the traditional, pre-tax portion of their 401(k) into the after-tax Roth component of the same plan. This means you're taking money that has not yet been taxed and converting it into money that—after the conversion taxes are paid—will grow and can be withdrawn tax-free in retirement. This strategy is different from Roth IRA conversions, which involve moving money from a traditional IRA into a Roth IRA, often at the same financial institution. In-plan conversions, on the other hand, streamline the process by keeping all assets within your employer-sponsored 401(k), offering simplicity and potentially access to preferred investment options. Who Should Consider an In-Plan Roth Conversion? In-plan Roth conversions can be especially valuable if you anticipate being in a lower tax bracket this year compared to future years, or if you want to build a tax-free income stream for retirement. Additionally, if you already have after-tax contributions in your 401(k), converting those funds can optimize your tax efficiency by ensuring that all future gains are tax-free. Real-Life Example: Amy's Roth Conversion Journey Let's look at the example of "Amy," who worked with me to create a financial plan. Amy had been contributing after-tax money to her General Motors 401(k), accumulating $63,000 in after-tax contributions and $40,000 in gains. Here's how her options played out: In-Plan Roth Conversion: Amy could have converted both her after-tax contributions and the gains to the Roth 401(k). However, the $40,000 in gains would be taxable in the year of conversion, amounting to roughly $10,500 in taxes, or 26%. This would put her on track for approximately $200,000 in Roth assets in 10 years, assuming market growth. Rollover to IRAs: Alternatively, Amy chose to roll her after-tax contributions to a Roth IRA and the gains to a traditional IRA. This strategy avoided immediate taxation on the $40,000 in gains. The after-tax funds would grow tax-free in the Roth IRA, and future conversions of the traditional IRA can be planned according to her tax situation. Amy's example highlights the importance of reviewing your plan's rules, weighing tax implications, and considering your long-term retirement goals. Conversion Best Practices If you have after-tax contributions in your 401(k), now is the time to develop a plan. Consider converting these funds sooner rather than later to maximize the potential for tax-free compounding growth. Some plans allow automated conversions, but others require regular follow-ups with your provider. In-plan Roth conversions can be a powerful tool to improve your retirement outlook. By understanding your plan's rules, analyzing your current and future tax situations, and executing a smart conversion strategy, you can unlock significant tax advantages and peace of mind for your golden years. Resources Mentioned Retirement Readiness Review Subscribe to the Retire with Ryan YouTube Channel Download my entire book for FREE Fidelity Charles Schwab Vanguard T. Rowe Price Connect With Morrissey Wealth Management www.MorrisseyWealthManagement.com/contact Subscribe to Retire With Ryan
In today's episode of the OMD TV & Podcast, we're diving into the most critical element of your clinic's website: your home page. This often-overlooked page is crucial for converting visitors into patients. Did you know that 53% of mobile users will abandon your website if it takes more than 3 seconds to load? A slow homepage could cost you valuable patients right from the start. But more than just speed, there are a few simple changes you can make to your homepage to skyrocket conversions. In this episode, we'll walk through 5 key changes that will make your homepage not only stand out but actively guide visitors to take action. We'll cover: Crafting the perfect one-liner that instantly communicates value to your visitors Building trust with real testimonials, before-and-after photos, and authentic patient experiences Clear calls to action that lower the barriers to commitment The power of WhatsApp live chat to boost conversion rates by up to 300% Highlighting your key services with a focus on benefits, not just features This episode is packed with actionable insights and examples you can implement immediately to improve your clinic's online conversion rate. Resources Mentioned in the Episode: Nuttorn Hair Centre landing page Delta Clinics UK breast enlargement page British Face Clinic homepage Clinica Pogany homepage Pall Mall Medical homepage Eagle Eye Surgeons homepage Book a free strategy session at:
Father encourages us to take a part, any part, of helping others be converted,
Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Landing PagesHow to Optimize Your Post-Conversion Thank You Page for Additional ConversionsHow to Use One-Click Actions to Protect Your Email DeliverabilityGuest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/715Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Site speed is crucial for e-commerce success; delays lead to cart abandonment, especially on mobile. Experts discuss caching solutions and user experience improvements to enhance conversion rates.
Stop chasing algorithms and start building a marketing engine that actually works for you. In this episode, I sit down with Liz Zhou, therapist turned website designer and copywriter, to unpack what's really driving client inquiries in 2026. We dive into why SEO is more than just a buzzword and how your website serves as the foundation of your entire marketing ecosystem. I explore the often-overlooked gap between getting traffic and actually converting that traffic into paying clients, and Liz shares how therapists can create websites that not only rank but resonate. We also get real about the highs and lows of social media growth, including Liz's experience going viral and the burnout that followed. I ask the questions so many of you are wondering: Do you actually need Instagram to grow your practice? What happens if you step away? And how can you create a more sustainable, long-term marketing strategy that doesn't rely on constant posting? From niching down and refining your messaging to designing a neurodivergent-friendly website that speaks clearly to your ideal client, this episode will challenge the way you think about marketing your practice. Topics Covered in this Episode: 3:12 - Why SEO is the true foundation of sustainable marketing 6:45 - The hidden reason your website isn't converting clients 10:28 - What really happens when you go viral as a therapist 14:02 - The burnout behind social media growth no one talks about 17:36 - How to step away from Instagram without losing inquiries 20:11 - The three pillars every high-converting website needs 23:07 - Subtle copywriting shifts that instantly make your site stand out 25:40 - How to design a website that works for different types of brains If you've been feeling stuck, overwhelmed, or burnt out trying to keep up with marketing trends, this episode will open your eyes to a more grounded and effective approach. Tune in and start building a marketing system that supports your practice instead of draining it. Resources Mentioned: Connect with Liz: https://www.lizamay.com/ Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout. Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1. Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Millie Snyder's sermon for Sunday, April 19, 2026, at Myers Park Presbyterian Church in Charlotte, NC. Full sermon manuscripts can be found at myersparkpres.org/manuscripts.
Jason was a guest on the recent webinar hosted by ZoomInfo. In this episode, Jason and Michael George from ZoomInfo reveal a proven framework that can triple your cold call conversions. Tune in to learn the strategies, mindset, and data-backed tactics that turn hesitant prospects into eager buyers. Check out more free content and get coaching at https://outboundsquad.com.
Jim and Chris discuss listener emails on Social Security claiming strategies, financial education electives for a college student, a listener PSA on podcast word counts, inheritance planning, and SEP IRA conversions. (11:15) A listener planning to delay Social Security to 70 asks whether proposed benefit caps should change that strategy. He also asks Chris for financial education course recommendations for his son at CSU. (35:45) The guys address a question from someone who discovered SSA shows zero earnings on their work record for a year they actually worked, following an overpayment dispute, and whether submitting a W-2 can correct the record and trigger retroactive back pay. (43:45) Jim and Chris share a PSA on podcast word counts, with a speaker-by-speaker breakdown to crown the King and Prince of Word Count. (49:30) A listener wants to create four separate Roth IRA accounts, each with one of their four adult children named as beneficiary, with the idea that any lifetime gifts to that child come out of their future inherited share. They ask whether this approach is more complicated than it needs to be. (1:09:30) George asks whether the money his son placed in a traditional SEP IRA can be converted to Roth, and how the IRS would treat it. The post Social Security, Inheritance Strategy, SEP IRA Conversions: Q&A#2615 appeared first on The Retirement and IRA Show.
What happens when a 14-year teacher gets fired and decides to bet on herself instead of going back to the classroom? She builds a $7K/month freelance ad management business in under a year while homeschooling her kids and working 25 hours a week. That's exactly what today's guest, Kendra, did.In this student spotlight, Kendra shares how she went from zero marketing experience to five clients, all in the educator niche, using nothing but Instagram cold DMs and daily consistency. We're talking real numbers, real strategy, and real talk about what's been hard too.In this episode, we cover:How Kendra discovered her niche organically and why you don't have to have it figured out before you startThe simple cold DM approach she uses to land clients without ever leading with a sales pitchHow she manages five clients while homeschooling two kids in about 25 hours a weekWhy working more hours is NOT the path to more revenue (and what to focus on instead)The Conversions for Clients resource that helped her most when she was starting outHer goal of hitting $20K months this yearIf you've been wondering whether this is actually possible for someone starting from scratch, this episode is your proof.Links and Resources Mentioned:Conversions for Clients - for service providers ready to land their first clientsStrategist Society - for service providers scaling past $10K/monthFollow Brandi on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
Catholic conversions are SURGING this year! But does that mean we’re in a revival in the US? The numbers are a little more nuanced than you may first expect… Transcript: Joe: Welcome back to Shameless Popery. I’m Joe Heschmeyer, and I’ve got a lot of exciting news for you, not least of which is we’re ending the season of Lent and entering the season called Trudiwum, the shortest season on the church’s calendar. Fun fact, it’s the three holiest days of the year. It begins with tonight, Holy Thursday, the mass of the Lord’s Supper, and it’s g...
You're not lacking effort. You're not lacking ideas. You're not even that far off. But something isn't clicking… and it's costing you. More than you can see, calculate, or admit. You're moving… but not multiplying. This episode centers on my introduction of what I call the S³ Growth Streams™… Strategy, Synergy, & Systems… three core layers your business is already operating within, whether you've defined them or not. When one is off, everything feels heavier. Decisions take longer. Conversions become inconsistent. Effort stops compounding. Growth never fully locks in. And over time, that creates a silent tax on your business. Lost revenue you should have captured. Opportunities that were closer than you realized. Time spent rebuilding instead of scaling. This is how businesses stay busy and still fall short. This is how founders miss their numbers without knowing why. This is how growth stalls… even when everything looks like it's working. Inside this episode: • Identify which growth stream is actually holding you back • Understand why clarity beats more ideas every time • See how misalignment quietly kills conversions • Learn why your systems either scale you or slow you down • Know where AI helps and where it amplifies the problem • Stop guessing and start fixing the right thing This isn't about doing more. It's about seeing clearly. Because once you identify the right Growth Stream… everything in business gets easier. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
8. Business Succession and AIProductivity Guest: Gene Marks Summary: Gene Marks provides tax advice for retiring "boomer" entrepreneurs, suggesting C-corporation conversions. He also introduces Microsoft's AI agents, which function like specialized digital employees to handle routine tasks such as billing and lead qualification. (8)1939 OKLAHOMA