Podcasts about conversions

In this episode, we dive into how interactive visual experiences drive online sales and lower backend costs. Angelo Coletta, founder and CEO of Zakeke, shares how his plug-and-play platform helps brands stand out with 3D product customization, virtual try-ons, and brand-safe AI automation. He also reveals strategies for launching quickly without complex development cycles. Topics discussed in this episode:  How visual interaction layers improve customer loyalty.What customization tools do to lower backend operational costs.How automated club uniform ordering eliminates manual mistakes.What 3D visualization adds to enterprise sofa configuration.Why AI-driven image generation boosts catalog visual variety.How computer vision algorithms prevent costly manufacturing errors.Why brand safety guardrails prevent AI prompt hallucinations.What 3D catalogs do to reduce global sampling costs.How prompt-driven onboarding speeds up setup processes.Why flexible public APIs simplify complex stack integrations.Links & ResourcesWebsite: https://www.zakeke.com/LinkedIn: https://www.linkedin.com/company/zakeke/Instagram: https://www.instagram.com/zakeke.official/Facebook: https://www.facebook.com/zakekeofficial/YouTube: https://www.youtube.com/channel/UCZPd_oA-Hjq6CE4G1vSUM1QGet access to more free resources by visiting the show notes at https://tinyurl.com/3jxf4djhI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Sommerpause? In der Google-Welt eher nicht. Diesen Monat kommt einiges zusammen – AI Max, eine neue Briefing-Funktion, eine verschobene DSA-Umstellung, eine lang vermisste Gebotsstrategie im Shopping, automatisch generierte PMax-Videos und eine Änderung an den Gebotsstrategien zum 17. August. So unterschiedlich die Punkte wirken: Sie zeigen in dieselbe Richtung. Google übernimmt mehr Entscheidungen und gleicht dabei immer weniger aus, was in deinem Konto nicht sauber aufgesetzt ist. Wer ein gutes Setup hat, profitiert. Wer eins mit Lücken hat, sieht die Lücken jetzt schneller in den Zahlen. ---- AI Max: hilfreich, aber kein Reparaturwerkzeug • In einigen Konten bringt AI Max inzwischen wirklich sinnvolle zusätzliche Suchbegriffe und Conversions. • Manchmal liegen die Begriffe aber weit weg vom Angebot – der Blick in den Suchbegriffe-Bericht bleibt Pflicht. • Google kündigt eine Briefing-Funktion an: Markenstimme, Regeln, ideale Zielgruppe und Ausschlüsse lassen sich künftig mitgeben. • Wichtig: Schwächen im Setup skalieren mit. KI heilt keine schlechte Kampagne, sie verstärkt sie. ---- DSA: eine Verschnaufpause • Die Zwangsumstellung dynamischer Suchanzeigen auf AI Max ist verschoben. • Neue DSA sind bis Februar 2027 möglich, die Abschaltung beziehungsweise das automatische Upgrade folgt einige Monate später. ---- Shopping und PMax: zwei Updates, die zusammengehören • Standard-Shopping-Kampagnen haben endlich die Gebotsstrategie „Conversion-Wert maximieren" – ab Tag 1 nutzbar, später jederzeit auf Ziel-ROAS umstellbar. • Das ist zugleich ein Signal: Standard Shopping wird so schnell nicht abgeschaltet. • PMax „Feed Only" gibt es faktisch nicht mehr: Google holt sich Bilder aus dem Merchant Center und baut daraus automatisiert Videos. • Prüfen kannst du das in der PMax-Kampagne unter Statistiken und Berichte, dann Kanalleistung – dort siehst du die Verteilung auf Suche, YouTube und die übrigen Netzwerke. ---- Der 17. August: aus dem Richtwert wird ein hartes Ziel Bild aus dem Alltag: Du gibst Vollgas, fährst aber im ersten Gang – und ziehst dabei die Handbremse. Genau so sehen viele Setups aus. • Beispiel: 50 Euro Tagesbudget, 200 Prozent Ziel-ROAS eingestellt, tatsächlich erreicht Google 300 Prozent. • Bisher hat Google das erkannt und den ROAS faktisch verbessert, statt das Ziel wörtlich zu nehmen. • Ab dem 17. August wird das eingestellte Ziel als hartes Ziel verwendet – im ungünstigen Fall werden dieselben 50 Euro mit deutlich höheren Klickpreisen ausgegeben. • Das betrifft Ziel-ROAS und Ziel-CPA gleichermaßen. Eine pauschale Empfehlung gibt es nicht, das hängt am Setup, an der Conversion-Art, -Anzahl und den Werten. ---- Neues Asset: Haftungsausschlüsse • Für Suchanzeigen gibt es jetzt Texthaftungsausschlüsse als Asset, maximal 90 Zeichen. • Sie erscheinen in der ersten verfügbaren Textzeile und überschreiben dort angepinnte Assets. Kompatibel mit AI Max. ---- Alle Updates laufen auf dieselbe Frage hinaus: Ist dein Setup sauber genug, dass mehr Automatisierung für dich arbeitet statt gegen dich? • Suchbegriffe-Bericht regelmäßig prüfen, wenn AI Max aktiv ist. • Bei PMax in die Kanalleistung schauen – läuft dort längst Video, wo du keins geplant hattest? • Vor dem 17. August durch die Kampagnen gehen: Passen Tagesbudget und Zielwert zusammen? Ist dein Zielwert durchgerechnet, gib so viel Budget wie möglich frei. War er nur eine Hilfsgröße zum Anlaufen, entscheide dich: Budget hoch oder Zielwert strenger. Beim Ziel-ROAS heißt strenger: Wert hoch. Beim Ziel-CPA: Wert runter. Links: - https://blog.google/products/ads-commerce/ai-max-new-features/ - https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/ - https://support.google.com/google-ads/answer/17061251?hl=de - https://support.google.com/google-ads/answer/17028951

#994 What if your website could tell exactly who was visiting — and rewrite itself just for them? In this episode, host Brien Gearin sits down with Brennan Dunn, founder of RightMessage — the software powering hyper-personalized websites and email campaigns for top creators like Ali Abdaal and Justin Welsh. Brennan shares how his journey from freelance developer to SaaS founder led him to build a tool that dynamically customizes webpages and emails based on each visitor's needs. He breaks down how segmentation works, why it drastically boosts conversions, and the unconventional marketing strategy that helped RightMessage bounce back stronger than ever. If you sell online, collect leads, or want better conversions without more traffic, this conversation is packed with insight! (Original Air Date - 11/12/25) What we discuss with Brennan: + Origin story of RightMessage + Dynamic website personalization + Segmentation through surveys + Boosting conversions with tailored messaging + Big-name creators using the software + AB testing personalized sales pages + Partner webinars as marketing strategy + Pricing challenges and evolution of the product Thank you, Brennan! Check out RightMessage at ⁠RightMessage.com⁠. Follow Brennan on ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line. Key Highlights

Stell dir vor, du lässt deine Blutwerte untersuchen. Ein Wert ist hervorragend, alles im grünen Bereich. Würdest du daraus schließen, dass dein ganzer Körper kerngesund ist? Vermutlich nicht. Bei deinem Marketing ist es genauso. Der Klickpreis kann gut sein, die Klickrate steigen, die Kampagne viele Conversions melden – und dein Unternehmen gewinnt trotzdem kaum neue Kunden. Jörg erzählt in dieser Folge, wie ihn ein Blick auf die Waage dazu gebracht hat, seine eigenen Werte zur Chefsache zu machen. Und warum daraus die klarste Diagnose für Werbekonten wurde, die er kennt. ---- Das eigentliche Problem: gemessen wird, was leicht ist • In vielen Google-Ads- und Meta-Konten wird das erfasst, was technisch einfach zu messen ist – nicht das, was wirtschaftlich zählt. • Formular ausgefüllt, Termin gebucht, auf die E-Mail-Adresse geklickt: Für Google und Meta sehen diese Handlungen zunächst alle wertvoll aus. • Was danach passiert, wissen die Systeme nicht automatisch. War die Anfrage ernst gemeint? Passte der Interessent zur Zielgruppe? War Budget da? Ist ein Auftrag entstanden? • Wenn du den falschen Erfolg meldest, wird Google sehr effizient mehr davon erzeugen: mehr Formulare, mehr Anrufe, mehr Termine – nicht zwingend mehr Umsatz. ---- Zwei Kampagnen, zwei Wahrheiten • Kampagne A: 100 Leads zu je 50 Euro. Sieht auf den ersten Blick klar besser aus. • Kampagne B: 20 Leads zu je 100 Euro. Doppelter Leadpreis, ein Fünftel der Anfragen. • Eine Ebene tiefer: Aus A kaufen 3 Personen, aus B kaufen 8. Die teurere Kampagne liefert mehr als doppelt so viele Kunden. • Google kann das nur erkennen, wenn du diese Information zurückspielst. Ohne Rückmeldung sieht Google nur günstige Leads – und produziert noch mehr davon. • Dasselbe Muster zeigt sich beim Vergleich von Meta Instant Forms mit Landingpages und bei Performance Max: immer mehr unpassende Anfragen. ---- Die 5 Ebenen eines Messsystems • Ebene 1 – Aufmerksamkeit: Einblendungen, Klicks, Klickrate. Zeigt nur, ob Menschen deine Anzeige sehen und anklicken. • Ebene 2 – Verhalten: Bleiben Besucher auf der Seite, verstehen sie das Angebot, handeln sie? • Ebene 3 – Anfragen: Formulare, Anrufe, Bestellungen, Terminbuchungen. • Ebene 4 – Qualität: Wie viele Anfragen passen wirklich? Wer hat Bedarf, Budget und Entscheidungskraft? • Ebene 5 – Geschäftsergebnis: Wie viele Kunden entstehen, wie hoch ist Umsatz und Deckungsbeitrag – und was darf ein neuer Kunde deshalb kosten? Ebene 4 und 5 fehlen in den meisten Konten vollständig. Auch bei vielen Dienstleistern. ---- Warum ein einzelner Messzeitpunkt täuscht • Ein Wert kann heute gut aussehen und sich seit Monaten verschlechtern. • Ein Konto kann in einem Monat schlechter wirken, weil der Klickpreis gestiegen ist – und wirtschaftlich trotzdem besser laufen, weil hochwertigere Kunden dazugekommen sind. • Ohne den Zusammenhang zwischen Werbung und Vertrieb pausierst du im Zweifel die Kampagne, die deine besten Kunden geliefert hat. • Du brauchst Entwicklungen: Wie verändern sich Anfragequalität, Abschlussquote und Umsatz pro Kunde? Welche Suchbegriffe bringen Leads, aber nie Aufträge? ---- Der Gesundheitscheck für dein Marketing • Ist klar definiert, was bei euch ein gutes Ergebnis ist – Lead, qualifizierter Termin, Auftrag oder Umsatz? • Könnt ihr nachvollziehen, über welche Kampagne und welche Suchanfrage ein Kunde entstanden ist? • Kann Google oder Meta zwischen einer schlechten und einer guten Anfrage unterscheiden? • Schaut ihr nur auf Werbekennzahlen oder auch auf Vertriebs- und Umsatzzahlen? • Entscheidet ihr anhand einzelner Werte oder anhand des gesamten Systems? Wenn du diese Fragen klar beantworten kannst, hast du eine gute Grundlage. Wenn nicht, hast du viele Zahlen, aber noch kein Messsystem. ----

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#668 – In dieser Episode sprechen Tim und Michael Asshauer darüber, wie erfolgreiche Bestseller-Produkte entstehen. Sie zeigen, wie du echte Kundenprobleme erkennst, daraus skalierbare Lösungen entwickelst und KI gezielt in der Produktentwicklung einsetzt. Außerdem geht es um LinkedIn-Content, Automatisierung, Kunden-Onboarding und langfristige Nutzerbindung. → Mehr über Michael und XHAUER findest du hier: https://xhauer.com/ Highlights: "Nur wer es schafft, regelmäßig neuen Wert zu liefern, sorgt für langfristige Kundenbindung – das gilt für Softwareprodukte genauso wie für Coachings." "Die Leute brauchen eigentlich zwei Erlebnisse, damit sie das Produkt dann auch wirklich langfristig und gerne weiter nutzen: Erstens müssen sie überhaupt ihren ersten Post veröffentlicht haben. Und zweitens müssen sie erleben und denken: ‚Krass, das bin ja genau ich, was da steht.'" "Die Chance für Coaches ist, ihr Wissen mit der KI-Delivery zu verbinden und ein Produkt zu bauen, das es so nicht einfach irgendwo gibt – und das KI allein nicht abbilden kann." Timestamps: 00:00 – Vorstellung und die Story hinter XHAUER 03:00 – Warum das Team radikal verkleinert wurde 05:54 – Herausforderungen von CEOs beim Content 09:09 – Wie XHAUER Content über WhatsApp erstellt 14:42 – Beispiel-Fragen und Automatisierung mit XHAUER 17:58 – Nutzererlebnis und Optimierung des Onboardings 24:07 – Vermarktungsstrategien und Community-Aufbau 32:17 – Retention-Hacks und KI im Coaching Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

This week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands somewhere most content never does: the inbox. Then, we hear from two business owners:  Christina (sales & enrollment consultant) — how to convert more of your marketing audience into sales calls, and stop losing revenue between launches Dr. Erin (psychologist turned coach & speaker) — how to strategically find her high-performing women clients instead of waiting for them to find her A throughline across the whole episode: no matter what happens with AI, people still buy from people, and there's a person on the other side of every million-dollar door. What's inside: Why Substack is becoming a trust engine for serious businesses How to structure the tiers to move people into your ecosystem Converting marketing attention into actual sales conversions Speaking for conversion vs. speaking for branding Timestamps 00:00 — Welcome and the two ways to participate in the Hotline 01:30 — What is Substack, and why creators are leaving mainstream platforms 05:00 — How Kelly's team grew on Substack (and why it surprised her) 08:00 — The newsletter as the heartbeat, and how the tiers work 11:00 — Using Substack as a trust-building offer (the middle and Founding Members tiers) 14:00 — Why Substack works: constant marketing, real community, a compressed buying cycle 17:00 — Caller 1, Christina: converting more launch leads into sales calls 22:00 — Following up and moving buyers through the pipeline between launches 24:00 — Caller 2, Dr. Erin: finding high-performing women clients through speaking 28:00 — Virtual vs. in-person speaking, and building the referral pipeline Resources & Mentions The Sacred Art of Selling by Kelly Roach (on Substack) — Kelly's newsletter and community; free tier, a middle paid tier focused on leveraging and monetizing Substack, and the Founding Members tier that bridges into her core offers: https://kellyroachofficial.substack.com/subscribe  The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!

Janus Electric Holdings Ltd CEO and managing director Ben Hutt talked with Proactive about the company's approximately A$10 million repeat order from existing US customer Ability Tri-Modal and the continued expansion of its North American operations. The order covers a further 16 diesel-to-electric truck conversion kits and 18 swappable battery sets, together with contracted recurring revenue. It increases Ability Tri-Modal's total commitment from four trucks to 20 and lifts Janus Electric's contracted North American order book to 45 conversions. Hutt said the repeat commitment demonstrated growing customer confidence in the Janus Electric platform and reflected the company's sustained work with North American fleet operators, infrastructure providers and local partners. Janus now has 20 conversions contracted in the United States and a staged 25-truck commercial program in Canada. Hutt also discussed a potential 50-truck pilot in Texas, engagement with the Harbor Trucking Association and the scale of the opportunity presented by port transport operations in California. According to Hutt, supportive zero-emission transport policies, particularly in California and Canada, are helping drive interest in electric heavy vehicles. He said the Janus model allowed fleet operators to retain preferred truck brands while converting existing diesel vehicles to electric power. The company is also selecting preferred financing partners, developing its local North American operating model and preparing its supply chain to deliver the expanding order book. Hutt said the focus was shifting firmly towards production, delivery, maintenance and reliability, with Janus targeting 75 trucks on the road before Christmas and around 150 by the middle of the following year. Visit Proactive's YouTube channel for more company interviews and market updates. Please give the video a like, subscribe to the channel and enable notifications for future content.

Office-to-residential conversions continue to dominate conversations across commercial real estate, but not every building is a good candidate for adaptive reuse. From floor plate configurations and structural systems to government incentives and seismic upgrades, successful conversions depend on a complex mix of architectural, technical and financial considerations.In the latest episode of Commercial Design Lab, San Francisco-based architect and structural engineer Charles Bloszies joined CPE's Beata Lorincz to discuss the realities of adaptive reuse, drawing on nearly four decades of experience working on rehabilitation, urban infill and conversion projects.

On Tuesday morning, something potentially very scary happened in New York City. Images of buckling steel beams at the former Pfizer headquarters led to a large evacuation in midtown Manhattan. WSJ's Peter Grant reports on what happened and what this high-profile setback means for the nationwide trend of converting empty skyscrapers into apartments. Ryan Knutson hosts. Further Listening: - Compass vs. Zillow: The Real Estate Wars - Who's in Charge of Fixing Miami's Aging Condos? Sign up for WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Post-COVID, New York state and city officials have enacted a range of measures and tax breaks to speed up the conversion of old office buildings into new apartment complexes. David Brand, housing reporter for WNYC and Gothamist discusses the latest, including an extreme structural failure that recently happened at Pfizer's former headquarters in Midtown. Plus, Peter Varsalona, principal and building design group team leader at RAND Engineering & Architecture, talks about office-to-residential conversions, additions to existing buildings and the engineering considerations involved.   Photo: Mayor Zohran Kwame Mamdani briefs the media with NYC Department of Buildings (DOB), New York City Fire Department (FDNY) and New York City Emergency Management Department (NYCEM) officials on a Structurally Compromised Midtown Building on Tuesday, July 7, 2026. Michael Appleton/Mayoral Photography Office Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SEA und SEO werden häufig als getrennte Disziplinen betrachtet. Dabei liegt das größte Potenzial oft in ihrem Zusammenspiel. In diesem Webinar zeigen Nicolas Olk, Senior SEO Manager bei krick.com, und Eduard Amann, Senior SEA Manager bei krick.com, wie Onlineshops von einer abgestimmten Suchmaschinenstrategie profitieren können. Die beiden Experten vermitteln die wichtigsten Grundlagen von Suchmaschinenoptimierung (SEO) und Suchmaschinenwerbung (SEA) für Onlineshops und erläutern, welche Faktoren für nachhaltige Sichtbarkeit und erfolgreiche Kampagnen entscheidend sind. Dabei zeigen sie, wie beide Kanäle sinnvoll miteinander verzahnt werden können, um Synergien zu schaffen und das volle Potenzial auszuschöpfen. In Beispiele wird aufgezeigt, wie Erkenntnisse aus SEO und SEA gegenseitig genutzt werden können, welche Rolle die richtige Keyword-Strategie spielt und wie Onlineshops mehr Traffic, höhere Sichtbarkeit und bessere Ergebnisse erzielen. Die Teilnehmenden erhalten konkrete Tipps und wertvolle Impulse für eine erfolgreiche Search-Strategie im E-Commerce. Folgendes hast Du nach dem Webinar gelernt: - welche Grundlagen und Erfolgsfaktoren bei der Umsetzung von SEO- und SEA-Maßnahmen für Onlineshops wichtig sind. - wie sich SEO und SEA gegenseitig ergänzen und gemeinsam zu mehr Sichtbarkeit in Suchmaschinen beitragen. - wie sich Daten, Keywords und Erkenntnisse aus beiden Kanälen nutzen lassen, um Reichweite, Traffic und Conversions zu steigern. Zielgruppe: - Betreiber von Onlineshops oder solche, die einen Shop planen - Unternehmen, die Produkte online verkaufen - Marketingverantwortliche im E-Commerce - Einsteiger im Bereich E-Commerce Marketing

In this episode, I'm sharing a powerful conversation I had with Samantha Daily, host of the Make Shift Happen podcast and a brilliant voice for women building intentional online businesses. We get into the hard truth that so many online entrepreneurs are facing right now: showing up, posting, pouring effort into your content, and still not converting. Why? Because your messaging and positioning, not your content or your visibility, is what sells. I walk Samantha and her audience through my Momentum Messaging Framework, the exact strategy that helped me scale to over a million dollars in less than a year. We unpack why constantly reinventing your content strategy might be doing more harm than good, the difference between pleasure content and power content (and why most women only create the first), how to know if your messaging is actually working, and why posting less might be the move that finally gets your ideal client to pay attention and buy. I also share the leadership maturity required to scale, the compounded growth that took me from $250K to $1.3M in nine months, and the question I ask every new client: if I dropped 100 paying clients into your world today, could you actually hold them? If you've ever felt like you're screaming into the social media void or exhausted from over-delivering without the sales to match, this episode is your breath of fresh air. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Welcome and Mission 00:50 Series Setup and Guest Intro 02:35 Meet Samantha and Julie 03:16 Julie's Pivot to Coaching 07:49 Adapting in a Crowded Market 11:57 Specialize for Authority 14:35 Messaging vs Content 18:40 Momentum Messaging Audit 25:11 Power vs Pleasure Content 27:41 Stories Sell the Feed Grows 29:36 Posting with Intention 30:00 Pleasure vs Power Content 30:48 Curated Story Sets 31:52 Sell First Content Strategy 34:27 Post Less Grow More 35:09 Quality Calls Premium Buyers 38:05 Repurpose Your Best Stuff 42:01 Compounded Growth Scaling 43:35 Paid Ads and Volume 45:57 Systems Funnels Automation 51:04 Leadership Maturity CEO Shift 52:58 Can You Hold Success 56:55 Closing and Next Steps QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon  “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha's Podcast Make Shift Happen Listen to Samantha's Episode of Woman of Influence RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [BOOST YOUR CUSTOMER EXPERIENCE]This platform makes it easier for your customers to checkout with the purple “Shop Pay” button, helping you reduce cart abandonment. Start here.

If you're wondering whether YouTube and podcasting are still worth the effort in a world obsessed with TikTok, Reels, and short-form content... this episode is for you.Recently, I was invited to speak at a mastermind hosted by Ashley Brock, where I pulled back the curtain on something I've spent more than a decade building: my personal brand.In this special episode, I'm sharing that keynote presentation and live Q&A, breaking down how I think about YouTube, podcasting, audience growth, content strategy, and building a business that stands the test of time.We dive into why long-form content still matters, how trust compounds over time, the role belief plays in achieving big goals, and why consistency will always outperform perfection.You'll also hear my thoughts on brand pillars, storytelling, podcast growth, conversions, and the biggest mistake creators make when trying to build authority online.Most importantly, I want to remind you of this:You don't need to be the smartest person. You don't need the biggest audience. You don't need to be the most talented creator in your industry.You simply need to keep showing up.Because you can't lose if you don't quit.If you've been thinking about launching a podcast, starting a YouTube channel, or building a stronger personal brand, this conversation will give you both the strategy and encouragement to keep going.Your future audience is waiting.Click play to hear all of this and:[00:00] Why Long-Form Content Still Matters in a Short-Form World[02:00] How to Stop Thinking in 10-Year Goals and Start Taking Action Today[08:00] The Real Reason I Started My Podcast in 2020[15:00] Building a Personal Brand Through YouTube and Podcasting[25:00] How Content Compounds Over Time (Even When Nobody Is Watching)[42:56] How to Structure a Podcast for Branding AND Conversions[55:54] Why Conversations Lead to Conversions[57:01] The Mindset Shift That Helps You Win Without Being the BestListen to Related Episodes:How to Build Unstoppable Ads: The Rainmaker Method with Ashley BrockThe Top 5 Marketing Trends You Can't Ignore in 2026Old School Marketing Tactics, New School Results

Gary Sinderbrand is a seasoned financial services professional and founder & CEO of ArcheMatch. With over 35 years of experience, he co‑created the Payne‑Sinderbrand Program at Merrill Lynch — the firm's longest‑running peer‑based training initiative — and has trained more than 10,000 financial advisor. At just 24 he joined Merrill Lynch without prior sales experience and, by focusing on problem solving and client needs, became one of the youngest $1 million‑plus producers in the company's history. Gary has built $100 million training programs at Merrill Lynch and UBS and led the training of 12,000+ advisors, building a network of hundreds of thousands of professionals. Today he leads ArcheMatch (Rainmaker), an AI‑powered prospecting platform that uses Jungian archetypes and AI‑driven research to match advisors with high‑compatibility prospects and improve outreach. In this episode we discuss how to leverage AI to increase your prospecting conversions. Gary explains how psychology‑driven AI can match prospects based on compatibility and create tailored outreach scripts, giving advisors and sales professionals an unfair advantage. We explore how real estate agents and sales professionals can build AI systems that adapt to their workflows, analyze data signals and deliver personalized scripts to boost response rates. Gary shares insights from his decades of training advisors and reveals how AI can help professionals focus on the right prospects, save time and increase conversions.You Can Find Gary @:Website: https://archematch.com/LinkedIn: https://www.linkedin.com/in/gsinderbrand/

#667 – In dieser Episode sprechen Tim Gelhausen und Walter Epp darüber, warum manche Kunden immer wieder kaufen – und andere nicht. Du erfährst, wie Worldbuilding, eine starke Markenwelt und gemeinsame Feindbilder die Kundenbindung stärken, wie du Reibung im Kaufprozess minimierst und warum genau diese Faktoren für langfristige Loyalität und wiederkehrende Umsätze sorgen. → Walter im Netz: https://www.schreibsuchti.de/ → Hier das Buch von Walter bestellen: https://www.amazon.de/S%C3%BCchtige-Kunden-Unternehmen-wahnsinnig-treuen/dp/3987552131/ Highlights: "Als Unternehmer musst du wissen: Viele denken, sie sind im Kundengewinnungs-Business. In Wirklichkeit bist du im Kundenhalte-Business. Dort liegt das große Geld." "Never be boring. Die Leute dürfen dich lieben oder hassen – aber sie dürfen dich niemals ignorieren." "Alte Kunden werden niemals schlechter behandelt als neue. Menschen, die dir zuerst vertraut haben, werden für ihre Treue belohnt." Timestamps: 00:00 – Was sind süchtige Kunden? 02:35 – Kundenbindung vs. Neukundengewinnung 05:05 – Worldbuilding und die eigene Kundenwelt 08:08 – Die richtige Zielgruppe bestimmen 11:05 – Das gemeinsame Feindbild im Marketing 16:16 – Werte, Polarisierung und Kunden abstoßen 23:06 – Der magische Knopf: Reibung minimieren 34:59 – Gebote deiner eigenen Markenwelt 40:54 – Buchvorstellung: „Süchtige Kunden“ Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

Nate Lagos is a seasoned conversion rate optimizer, yet a recent A/B test surprised him.A client used all caps in key landing page headlines. Nate, having read a tip on X, suggested they test headlines that capitalized only the first letter of each word.The result? Conversions increased by 25%Nate first appeared on the podcast in 2025, when he addressed Facebook ad performance. For this episode, he focuses on "bottoms-up" testing, audience targeting, and marketing male products to women.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/avoid-all-caps-headlines-says-cro-proFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com 

In this episode of the Sailing and Cruising the East Coast of the United States podcast , hosts Bela Musits and Mike Wasserman are joined by recurring guest Charlie Kirchofer to dive deep into the world of marine solar power and lithium-ion battery conversions. For many sailors, moving toward a more sustainable and independent power system is a significant undertaking that is often "harder than it sounds". Charlie shares his firsthand experience as he prepares to overhaul his boat's electrical systems to achieve true off-grid freedom.The conversation begins with the practical reasons behind this major project. Charlie explains that his primary motivation was a simple, everyday convenience: the refrigerator. Because his boat is kept on a mooring without access to shore power, he previously had to turn off the fridge and empty it every time he left the boat. By installing solar panels and lithium batteries, he can finally keep his fridge running 24/7, allowing him to leave condiments and cold drinks on board for the next weekend's sail.A major catalyst for this transition was the consistent failure of his existing generator. Charlie recounts the frustrations of dealing with an over-engineered Fisher Panda generator that suffered from chronic electronic issues and poor customer service. Between the difficulty of finding qualified technicians and the literal "headaches" of maintaining a noisy, sound-insulated diesel engine, Charlie decided it was time to move away from fossil-fuel-dependent power.The episode also covers the technical aspects of a marine solar installation. Charlie discusses the "three components" of his new system: flexible solar panels mounted on the bimini, a lithium-ion battery bank, and a high-output alternator. He shares his thought process on why he chose flexible panels over rigid ones to maximize "real estate" on his bimini without cluttering the deck. Listeners will gain valuable insights into the math required to ensure a solar array can handle constant loads like refrigeration and bilge pumps while keeping the batteries topped up.Whether you are looking to ditch a problematic generator or simply want to keep your beer cold without shore power, this episode provides a realistic look at the research, decision-making, and organization required for a successful solar conversion.Enjoyed the episode? Hit the Like button on your app!Email: sailingtheeast@gmail.comWatch: Find us on YouTube at the Sailing and Cruising channel.Happy Sailing!Bela and MikeSEO Search Terms:Marine solar power installationLithium-ion batteries for sailboatsSailing and Cruising the East Coast of United StatesBela Musits and Mike Wasserman podcastOff-grid sailing power systemsFisher Panda generator troubleshootingMarine lithium battery conversionSailboat solar panel placementBoat mooring power solutionsCharlie Kirchofer sailing interview

In this week's episode, Martin and Steve are live from The Billing Off Road Show!Joining them on the salmon sofa are LRM Fest Mud & Media guests, Defender Ames and Maizee Davies, aka The Yellow Defender for chat about converting a Defender to a pop-top, and preparations for The Big Land Rover Fest.Also joining them are Harry, Chloe and Oakley from The Landy Expedition – a couple (and now toddler) who have spent a lot of time travelling in their Defender 110. They talk about how preparing the vehicle overseas has been beneficial, and the ins and outs of overlanding including how to stay out of trouble when confronted with potential conflict.As always, we love to get your feedback and questions, so drop us an email on editorial@lrm.co.uk – enjoy the episode!

310 - From Airline Pilot to $1 Billion Self Storage Empire: Ryan Gibson's Blueprint for Passive Wealth What if the same checklist that keeps a commercial jet from crashing could also keep your real estate deals from blowing up your bank account? That is the mindset Ryan Gibson brought from the cockpit to the boardroom, and it is the difference between investors who build lasting wealth and those who get burned chasing the next shiny deal. In this episode, Ryan, president of Spartan Investment Group and co-host of Passive Income Pilots, breaks down the go or no-go framework he uses to evaluate every deal, the same discipline that keeps an airplane in the sky. He shares the 10/30/30/30 principle for structuring your net worth, explains why self-storage has outperformed every other asset class over the last 40 years at roughly 17 percent annually, and reveals how Spartan grew from a single house flip with his neighbor turned business partner into a billion-dollar portfolio spanning 15 states and over seven million square feet. He also gets into the strategy behind converting old retail boxes, including a former Kmart and Macy's, into thriving storage facilities, plus the surprising real-world hazards that come with owning thousands of storage units. This episode is essential listening for high-income professionals, especially airline pilots, who want true passive income without taking on a second job, as well as any real estate investor looking to diversify into a historically high-performing, recession-resistant asset class. If you have ever wondered how to evaluate a deal with the same clarity a pilot uses before takeoff, or whether self-storage deserves a spot in your portfolio, this conversation will change how you think about both. 5 Powerful Takeaways Learn the "extension clause" negotiating trick for 1031 exchanges that buys you extra time on the 45 and 180-day deadlines so you are never forced into a rushed, overpriced purchase. Discover the go/no go decision framework, borrowed directly from cockpit protocol, for knowing exactly when to walk away from a real estate deal and when you are too committed to turn back. Get the 10/30/30/30 net worth allocation strategy high-income earners use to balance liquidity, market growth, tax-advantaged real estate, and truly passive investments. Understand why self-storage has delivered roughly 17 percent average annual returns over 40 years, outperforming multifamily, data centers, and mobile home parks. Hear how a single house flip with a neighbor turned into a billion-dollar, 15-state self-storage portfolio, and what that growth story reveals about building investor trust early. 00:00 Show Intro 00:59 1031 Exchange Basics 03:22 Meet Ryan Gibson 04:51 1031 Exchange Pro Tip 07:00 From Pilot to Investor 11:32 Finding a Business Partner 13:55 Pilot Mindset for Deals 20:01 Leading Under Pressure 22:20 Passive Income Explained 24:12 10 30 30 30 Portfolio 28:33 1031 Legacy Planning 29:51 Why Self Storage Wins 33:00 Market Consolidation Play 36:14 Conversions and Reuse 37:32 Tax Foreclosure Surprises 40:34 Spartan Growth Plans 41:16 Wild Storage Stories 43:30 Badass Rapid Fire 48:34 Success Definition and Wrap About the Guest Ryan Gibson is a commercial airline pilot turned self-storage entrepreneur and president of Spartan Investment Group, now the 29th largest self-storage operator in the country with more than one billion dollars in capital organized across 15 states and over seven million square feet. He built Spartan alongside business partner and Army veteran Scott Lewis, growing the company from a single neighborhood flip into a major institutional-grade platform. Ryan also co-hosts the podcast Passive Income Pilots, where he teaches airline pilots and other high-income professionals how to build genuine passive income without adding a second job to their schedule. He applies the same disciplined, checklist-driven decision-making from his years in the cockpit to how he vets deals, operators, and markets today. More than 400 airline pilots have invested alongside him in Spartan's self-storage portfolio. Resources & Websites Mentioned https://spartan-investors.com ryan@spartan-investors.com Passive Income Pilots podcast (available on iTunes, Stitcher, and YouTube) Call to Action To learn more about Jen Josey, visit https://www.therealjenjosey.com/ To join REIGN, visit https://www.reignmastermind.com/ Stuff Jen Josey Loves: https://www.reignmastermind.com/resources Buy Jen Josey's Book: From Beginner to Badass: https://a.co/d/bstKlby New episodes drop every Monday Morning at 6am EST. See you next time.

Watch On Youtube: https://youtu.be/_rCGbo6Utsc Most Etsy sellers put all their answers in the description, but buyers usually are not reading that far. In this episode, I break down how to use your listing photos to answer buyer questions in the right order: emotional selling first, logical details in the middle, and final reassurance near the end. I also explain why having a friend review your listing can reveal the exact questions buyers are having before they purchase. We also get into Etsy FAQs, why they still matter even when they are hidden, and how written text can help search engines and AI understand what your shop sells.

What Every Time-Starved Entrepreneur Needs to Know About Using ChatGPT to Win at Social Media Marketing in 2026   Master ChatGPT for online entrepreneurship with conversion-focused tactics. In this episode, we reveal the exact AI entrepreneur prompt systems for social media captions, split-testing ad copy, and auditing conversion leaks—strategies busy parents are using to scale side gigs without agency fees. Learn the caption engineering framework, A/B testing methodology, and audit checklists that turn engagement into income in 2026. https://DarkHorseEntrepreneur.com Tracy explains how to use ChatGPT (including GPT-4o and 5o) and other AI models to scale social media marketing by rapidly generating and testing multiple caption hooks to boost first-hour engagement velocity, then extending AI use to full ad campaign architecture across platforms with native-format variations, systematic low-budget testing, and scaling winners while killing losers. It emphasizes that AI is a force multiplier, not a replacement, and warns that poor offers and weak funnels can't be fixed by AI—AI amplifies both good and bad strategy. A parallel "conversion audit" process is recommended, using tools like GA4 data analyzed in ChatGPT to identify high-quality traffic, CPA, and ROAS. The script argues the real competitive advantage is strategy and audience insight, and outlines monetization via productized services, SOPs, automation tools, and digital products, while cautioning against burnout from scaling too many systems instead of focusing on clarity and sustainable execution.   00:00 AI Social Media Promise 01:35 Algorithm Brutal Truth 02:13 Caption Engineering System 04:19 AI Powered Ad Testing 06:45 Avoid Scaling Mediocrity 08:09 Conversion Audit Loop 09:51 Strategy Beats AI 10:48 Clone Systems to Scale 12:23 Clarity Over More Systems 13:54 Final Leverage Takeaway  

I was traveling in Europe last week and found myself doing what I always end up doing on trips like this… quietly auditing hospitality systems everywhere I go. Not in a formal way. Just noticing what works, what breaks, and what quietly shapes the experience. And a lot of it translates directly into coworking. This episode is a little different — it's a solo reflection from the road — but I wanted to share a few observations that came up along the way. In this episode, I talk about: Why small hospitality gaps (like not actually offering a welcome drink that's sitting right there) change the entire first impression What "good on paper" partnerships look like vs. what actually gets experienced on the ground (gyms, tours, amenities) How easily premium spaces lose quality when no one is actively "seeing" the details anymore (dirty tables, unused areas, neglected touchpoints) The difference between teams that are executing tasks vs. teams that are anticipating guest experience A tour experience that felt completely transactional — and what was missing to turn it into real connection wA hotel that got the details right in a way you only notice when you slow down enough to pay attention The overarching theme was simple: anticipation is what separates good hospitality from forgettable execution. And in coworking spaces, it shows up in the exact same way. If you're running a space, this is worth a quiet audit of your own systems this week. Everything Coworking Featured Resources: Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space Coworking Startup School Community Manager University Follow Us on YouTube

Summer hit and suddenly your Etsy shop feels like a project you'll "get back to in September." Sound familiar?This episode is for the seller who hasn't quit, but has quietly started coasting. Life got fuller, energy shifted, and the shop slipped down the priority list. That's normal. What you do about it matters more than the fact that it happened.I'm talking about how to stay connected to your business this summer without white-knuckling it through every week. Not a pep talk. A realistic plan for what "enough" actually looks like when your schedule is unpredictable and your motivation is uneven.I share the one expectation shift that removes most of the guilt, why picking one priority this summer beats having seven, and why forcing yourself to build your business in ways you hate is the thing most likely to make you want to quit.If you've been waiting for permission to slow down without actually stopping, this episode is it.What You'll Learn:Why comparing June you to February you is setting you up to feel like you're failingHow to define what "enough" looks like before summer defines it for you (and why that changes everything)The exact questions to ask yourself to identify the one bottleneck worth focusing on right nowWhy trying to fix everything at once is especially costly during a season when your schedule is already unpredictableWhat happens when you stop building your business in ways you hate and start focusing on what actually works for youHow to stay connected to your shop without forcing consistency that doesn't fit your current seasonResources Mentioned:Summer of Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/Workshop 1: Choosing Your Most Sellable Niche and Product Direction — $47Workshop 2: Keywords and How Buyers Actually Find Your Products — $47Workshop 3: Conversions and Turning Favorites and Visits into Sales — $47Or grab the All Access Pass and get all three for only $97Your Next Steps:Free Live Masterclass: https://sarahjwaggoner.com/freeclass/Etsy Visibility Accelerator: https://sarahjwaggoner.com/etsy-visibility-accelerator1:1 Coaching: https://sarahjwaggoner.com/coachingFollow on Instagram: https://www.instagram.com/sarahjwaggoner/Join the Facebook Community: https://www.facebook.com/groups/theheartlandcreative

In this episode, financial advisor Alyssa McNamara Reed breaks down the growing interest in Roth accounts and Roth conversions, explaining why they can be powerful retirement planning tools but are not right for everyone. She compares traditional IRAs, which offer upfront tax deductions, with Roth accounts, which provide tax-free growth and tax-free retirement distributions. Reed explains why Roth conversions are getting renewed attention amid rising healthcare costs, concerns over federal debt, and uncertainty about future tax rates. She also cautions that conversions can create unintended consequences, including higher Medicare premiums and increased taxation of Social Security benefits. The episode concludes with a practical warning: Roth conversions usually make the most financial sense when the taxes can be paid with outside cash rather than from the converted retirement funds themselves. Alyssa McNamara Reed, CFP®is a financial planner with passion for the intersection of taxes and investing.  Alyssa works with motivated savers, beneficiaries of estates, business owners, divorcees, and pre-retirees.

Drop us a message!Great content doesn't happen by accident, it's built with clear intent, structured around the customer journey, and measured against what actually matters.In this episode of Social In 10, we're joined by Catherine Jakob, Creative Manager at Giraffe Social, to talk about building content strategies that go beyond engagement and drive real, measurable conversions. Catherine shares how to intentionally structure content to support every stage of the customer journey, the processes marketers can use to define clear intent behind every piece of content they create, and how to evaluate performance in a way that reveals genuine impact — not just short-term attention.If you've ever felt like your content is busy but not effective, this episode will give you the framework to change that.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social's Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Can AI marketing automation actually help local businesses win more clients? The answer may surprise you. Discover what smart automation really looks like—and why it's transforming the way local businesses approach client acquisition. Learn more at https://www.northernmediaservices.com/ Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/

Psalm 74:18-22, 2 Samuel 4:29-34, Acts 12:21-24, 13:1-12. She is having a huge impact on people – evangelising to anyone that will stand still long enough to listen!'John Wimber often used to say that we all need three conversions: to be converted to Christ, converted to his church and converted to his cause Sue was obviously not only converted to Christ, but also instantly converted to his church and to his cause! Today's passages focus especially on this third conversion

Psalm 74:18-22, 1 Kings 4:29-34, Acts 12:21-24, 13:1-12. She is having a huge impact on people – evangelising to anyone that will stand still long enough to listen!'John Wimber often used to say that we all need three conversions: to be converted to Christ, converted to his church and converted to his cause Sue was obviously not only converted to Christ, but also instantly converted to his church and to his cause! Today's passages focus especially on this third conversion

Y'all, this spotlight episode hit different.Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources.No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing.In this episode, Lauren breaks down her exact numbers month by month, the four channels she used to find her first clients (none of them are Instagram, by the way), how she repackaged her offer to charge £3,000 for a foundational month plus £1,500/month retainer, and the mindset shift that took her from no self-belief to feeling invincible.If you've been sitting on the fence about starting your service business or you're scared the timing isn't right, this is your sign.In this episode, you'll learn:How Lauren scaled from £500 to £7,600 months in her first 4 months of businessThe 4 client acquisition channels she used (and why you only need 3)How to structure a £3,000 foundational month offer that clients will pay forThe exact moment she fired her £500/month client (and why you should too)Why "back against the wall" energy is the best place to start your businessThe strategist trifecta approach that lets you charge premium without burning outHow AI is changing service delivery (and why strategists are irreplaceable)The mindset shift that builds real, lasting confidenceWhat aligned hustle looks like versus the toxic versionMentioned in this episode:Conversions for Clients: conversionsforclients.comStrategist Society: thestrategistsociety.comConfident Ad Manager Bootcamp: confidentadmanager.comDM Brandi the word LAUREN on Instagram for the cliff notes version: @brandimowlesThe Champagne Clients podcast episode (referenced by Lauren): https://brandimowles.com/278Ready to scale past $10K months without burning out?Inside Strategist Society, I teach the strategist trifecta, the systems, and the offer structure that let you raise your rates and reduce your hours at the same time. If you're ready to stop trading hours for dollars and start building the business Lauren is now building, come hang out with us at thestrategistsociety.com.Loved this episode?Screenshot it, tag @brandimowles, and share it with one service provider who needs to hear Lauren's story. The more we lift each other up, the more women win.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Episode 135: Colonizer conversions in Acts 10 and today Bob Ekblad Download

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/In this episode I will talk aboutWhat to Do When You Cannot SellThe Three Ways to Sell from a WebinarHow to Pick the Right OneConnect with Simone Linkedinhttps://www.linkedin.com/in/simone-vincenzi/Facebookhttps://www.facebook.com/simonegtexIGhttps://www.instagram.com/simonegtex/Twitterhttps://twitter.com/simonegtexTo become a GTeX Member, Apply here:https://gtex.events/call -----To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

Episode Summary: In this episode of Legal Marketing Happy Hour, host Sean O'Connor sits down with Miles Kestran, a digital paid media strategist at Above-the-Bar Marketing, to dissect the common pitfalls law firms face with paid advertising. They explore the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates. The discussion also covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment. Key Timestamps: 00:01 – Introduction 00:22 – Challenges with Law Firm Paid Ads 01:06 – The Three Cs of Advertising 01:54 – Identifying Conversion Gaps 03:08 – Importance of Negative Keywords 04:03 – Structuring Campaigns for Lead Quality 06:17 – Case Study: Misdiagnosed Ad Performance 07:38 – Role of Call Tracking in Ad Success 09:20 – Impact of Landing Pages on Conversions 11:38 – Pressure Testing Ad Campaigns 12:39 – Metrics to Monitor for Ad Success 14:27 – Mobile Optimization and Future Trends About the Show: Legal Marketing Happy Hour serves up tactical marketing insights to help law firms grow smarter, faster, and more profitably. Each episode features industry experts who share their knowledge on various aspects of legal marketing, from digital advertising to client intake processes. The show is designed for legal professionals looking to enhance their marketing strategies and achieve better results. With a focus on practical advice and real-world examples, Legal Marketing Happy Hour is your go-to resource for staying ahead in the competitive legal market.

Welcome back to the Word on Fire Show. I'm Matthew Petrusek, senior director of the Word on Fire Institute and the host of the Word on Fire Show. Thank you for joining us. A wave of fresh converts has entered the Catholic Church in the United States, Australia, and parts of Europe. The evidence for this surge is far from anecdotal; even secular media outlets that are historically inclined to downplay positive stories about Catholicism widely reported packed sanctuaries this past Easter, the day those who have been preparing to enter the Catholic Church typically receive their first sacraments. This is welcome news for a Church that has grown accustomed to a half-century narrative of religious disaffiliation and cultural decline. So what's behind this uptick in conversions? What factors are leading young people—and young men in particular—to buck the trend of secularization and become Catholic? What is happening both in the world and within the Church that is making the faith become so attractive? Perhaps most importantly, what can and should Catholics, clergy and laity alike, do to both continue the momentum and help new converts to stick with faith? Here to offer his insights on what's driving this new growth and why, now more than ever, we should double our efforts to proclaim Christ in the culture is Bishop Robert Barron. Topics Covered 00:00 | Introduction 01:34 | Bishop Barron's recent confirmation season 04:34 | Recent growth in Catholicism 06:13 | What cultural factors are contributing to these numbers? 19:11 | How the liturgy and a renewed interest in the Mass attract members 23:08 | Mysticism and attraction to the Church 24:27 | Is "modernizing" the Church necessary for growth? 26:08 | Evangelical efforts to support 30:20 | How we maintain momentum without perpetuating a trend 31:09 | Advice for new converts 32:48 | Listener question: Should I baptize my kids before myself? 34:24 | Join the Word on Fire Institute Links: Word on Fire Institute: https://institute.wordonfire.org/ NOTE: Do you like this podcast? Become a Word on Fire IGNITE member! Word on Fire is a non-profit ministry that depends on the support of our listeners . . . like you! So become a part of this mission and join IGNITE today to become a Word on Fire insider and receive some special donor gifts for your generosity.

I see it every single time. Great product. Solid branding. Ads running. And yet it won't scale. Conversions are flat, the economics don't work, and the founder is convinced it's the creative or the funnel or the targeting. It's never the ads. It's the offer. Here's the problem: most founders spend 90% of their time perfecting the product and almost no time on the complete package around it. The framing, the bundle, the guarantee, the AOV. And without that, no amount of ad spend is going to save you. In this episode, I break down what a deliberately engineered offer actually looks like, why getting it right is the single biggest unlock for scaling, and the real-world examples from our Foundr Operators members and the brands spending $100K-plus a day that prove it. Here's what you'll take away: Why conversion problems are almost always an economics and offer problem, not a product, creative, or funnel problem How IM8 turned a supplement powder into an irresistible offer and why every element of their bundle is deliberately engineered How Foundr Operators member Emma tripled her brand's revenue with Sisu without increasing traffic, just by rebuilding her offer The AOV floor every e-commerce brand needs to hit before paid ads can scale profitably What makes an offer feel risk-free: guarantees, social proof, returns policy, and friction reduction done right Why your customer isn't buying a product. They're buying certainty, value, and the feeling that this is the obvious choice If your ads aren't scaling and your conversion rate isn't moving, stop tweaking your creative and start here. Getting the offer right is the thing that changes the trajectory, and everything else gets easier once it clicks. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

You can support the Sisters building project here:https://habitformingsisters.wixsite.com/buildingprojectSources:https://www.returntotradition.orgorhttps://substack.com/@returntotradition1Contact Me:Email: return2catholictradition@gmail.comSupport My Work:Patreonhttps://www.patreon.com/AnthonyStineSubscribeStarhttps://www.subscribestar.net/return-to-traditionBuy Me A Coffeehttps://www.buymeacoffee.com/AnthonyStinePhysical Mail:Anthony StinePO Box 3048Shawnee, OK74802Follow me on the following social media:https://www.facebook.com/ReturnToCatholicTradition/https://twitter.com/pontificatormax+JMJ+#popeleoXIV #catholicism #catholicchurch #catholicprophecy#infiltration

Hello voices from the bench community, John Wilson here and I wanted to share some news about the evolution of the Programill lineup. Most importantly, Ivoclar's new PrograMill 7. What stands out right away is the reduced air consumption this mill requires, but what you'll notice first is that impressive new touchscreen. For us, the biggest advantage has been increased spindle power. My laboratory's known for these larger cases with complex geometries, and I can tell you that extra power really makes a difference. Next time you see your Ivoclar representative, be sure to ask about the PrograMill 7 and tell them John Wilson sent you. Thank you. At exocad Insights in beautiful Mallorca, we finally caught up with Felix from Imagine USA—and the timing couldn't have been better. As an exocad dealer on the front lines of digital dentistry, Felix shared his excitement about the strong turnout, the familiar faces, and most importantly, the innovation coming from exocad. What stood out most? The new exocad Hub and its cloud-based capabilities, along with powerful AI-driven tools inside DentalDB designed for efficient batch processing. For Felix and the Imagine team, it's not just about seeing what's new—it's about putting it to the test. By running new features through their own production facility first, they ensure real-world performance before bringing solutions to their customers. Beyond the technology, Felix emphasized the value of being there in person—connecting face-to-face with partners, having meaningful conversations, and stepping back to see where the industry is headed. And of course, doing it all in Mallorca doesn't hurt either. This week Elvis and Barb are back at exocad Insights 2026 where the microphones captured two very different conversations that somehow landed on the exact same thing: passion still matters. First up, we sat down with longtime dental technicians and Oral Design International Foundation members Pinhas Adar and Javier Perez to talk about the legacy of the legendary Willi Geller and how one man helped elevate dental technicians from the shadows to respected members of the restorative team. From stories of learning under masters in Switzerland to building a worldwide family of 127 members across 34 countries, the conversation dives deep into friendship, mentorship, craftsmanship, and why face-to-face connection still matters in a digital world. They also share details about upcoming memorial and symposium events dedicated to carrying on Willi's philosophy of passion, respect, and sharing knowledge without ego. Then the crew caught up with returning guest Dora Rodrigues, who has gone from conversion queen to certified exocad trainer, full-arch educator, and lab owner running an increasingly digital workflow. Dora talks about finally bringing milling in-house, the terrifying learning curve that came with it, and how mastering workflows like split bars and partial CAD has completely changed the way she designs full-arch restorations. Between traveling internationally to lecture, teaching labs how to streamline their workflows, and still designing cases herself, Dora proves that digital dentistry still takes serious technical skill, problem-solving, and obsession with detail. It's an episode full of passion, legacy, technology, and the reminder that no matter how digital dentistry gets… the people behind it still make all the difference. Today's dental labs are under more pressure than ever — tighter turnaround times, staffing challenges, and nonstop production demands. That's why efficiency and reliability matter more than ever before. More laboratories continue turning to Roland DGA and the proven performance of the DGSHAPE DWX Series milling solutions to keep production moving smoothly. Reliable workflows help reduce downtime, minimize remakes, and allow technicians to focus on quality work instead of troubleshooting equipment. For labs exploring digital dentures, the Elevate Denture Solution offers a streamlined workflow with validated CAM strategies and Ivotion compatibility through hyperDENT software — helping labs adopt digital production without unnecessary complexity. Because labs don't need more stress. They need dependable systems that simply work.Special Guests: Dora Rodrigues, Javier Perez Lopez, and Pinhas Adar MDT, CDT.

On this episode of The Underpowered Hour, Steve Beres and Ike Goss cover Land Rover and 4x4 news, including Ford's Filson Edition “fancy” Bronco aimed at the Defender market and rumors of a JLR–Stellantis co-development deal to build vehicles in the U.S. to avoid tariffs, noting prior Jeep–Land Rover prototype history. They discuss rare Land Rover amphibians like the APGP and the Mark II Amphibian mock-up, then react to a California Highway Patrol pursuit that ended with a 2018 Land Rover submerged in Lake Isabella and the driver killed. They touch on uncertainty around Gerry McGovern's status and spy shots of a lightly camouflaged 2027 Defender facelift. They also talk about Jason Momoa's On the Roam featuring Electrogenic electric conversions of classic Land Rovers and mention the film We Bury the Dead, where Daisy Ridley drives a Perentie in Tasmania.

June 5th, 2026:  St Boniface - Apostolic Age Means Risking Your Life for Conversions;  St Boniface - Missionary Monk;  St Boniface - Missionary Martyr;  St Boniface - Dying to Save Souls;  St Boniface - Serve with the Language of Martyrdom

In this episode, Chris sits down with Josh Zegen, Co-Founder & Managing Principal of Madison Realty Capital, a $25 billion real estate private credit firm he started with his college roommate in 2004. They dig into how he built one of the largest private lenders in the country starting from a desk in his dad's law office - and why he still thinks of himself as a businessman first and a real estate guy second. Josh got into lending almost by accident. Laid off from a VC firm at 26 when the dot-com bubble burst, he took one mortgage deal nobody else would do, saw how fragmented and non-institutional the market was, and built a fund around it before "private credit" meant anything. Chris and Josh go deep on surviving '08, reinventing the business when capital dried up, and how Madison grew into a platform that now lends to other lenders. They discuss: How Josh went from a laid-off VC associate living back home to founding a $25B firm Surviving '09 - including giving up 50% of the company for a $50M anchor that collapsed at the last minute Why he built servicing, asset management, and capital raising in-house instead of outsourcing The $10B back-leverage book that makes Madison the lender to ~100 other private lenders The $720M single loan behind the largest office-to-residential conversion in NYC Where he sees real estate credit headed - and why he stays away from office, data centers, and anything "binary" Timestamps:(00:00) Intro(00:52) Rate Volatility and a Stalled CRE Investment Market(09:44) What's Getting Done Today: Construction, Conversions, and Recaps(18:49) Founding Madison: Seeing Opportunity in a Fragmented Market(25:19) The GFC: Gating Investors and Going Vertically Integrated(31:26) The $50M REIT Deal That Nearly Ended Madison—And the Door It Opened(44:28) Why Borrowers Now Prefer Private Credit Over Banks(47:17) In-House Loan Servicing as Madison's Competitive Edge(49:06) The Back Leverage Business: Lending to Private Lenders(55:35) Capital Markets Expansion and Staying True to Real Estate(1:05:55) The Pfizer Deal, Lifecycle Lending, and Madison's Road Ahead(1:15:06) Staying Relevant by Constantly Innovating and Looking for Acquisition Opportunities ----- Presented by Airshare: Trusted across the country for fractional ownership, jet cards, charter, and aircraft management, Airshare gives you a smarter way to fly private - over 25 years of experience, operating their own fleet, with the top safety ratings in the industry. Drive up to the FBO, walk on, and go. Go to flyairshare.com to learn more. ----- Sponsored by: Collateral Partners builds institutional-grade investor materials for private credit, private equity, real estate, and family office firms - the kind of marketing collateral that helps you close capital. Learn more at collateral.com/fort. Relay Human Cloud helps you build a highly skilled global team that operates as a true part of your business - not an outsourced vendor. From accounting to operations, Relay's talent works inside your systems and alongside your local team, unlocking 24-hour productivity and significant cost savings. Learn more at https://www.relayhumancloud.com/powers-podcast/ ----- Chris on Social Media: X: https://x.com/fortworthchris Instagram: https://www.instagram.com/thepowerspodcast LinkedIn: https://www.linkedin.com/in/chrispowersjr/ Visit our website: https://www.powerspod.com/Leave a review on Apple: https://bit.ly/45crFD0Leave a review on Spotify: https://bit.ly/3Krl9jO

In this insightful interview, Jerry Miller shares his innovative approach to affordable housing through distressed multifamily property investments, emphasizing compassionate capitalism, strategic city selection, and technology integration to streamline operations and maximize impact.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of Dollars & Sense, Kristin Kalley and Christina Lamb tackle two important financial topics that can have a big impact on your family's future. First, they break down which accounts parents should prioritize when they have a baby, including 529 plans, custodial accounts, and newer savings opportunities that could help build long-term, tax-advantaged wealth for children. Then, they shift gears and unpack some of the most commonly misunderstood federal income tax rules—covering tax brackets, write-offs, refunds, Roth conversions, capital gains, and more.If you've ever wondered how to start saving for your child, or if you've heard tax advice that sounded a little too simple to be true, this episode will help you think more strategically and avoid costly mistakes.

Send us Fan MailMost sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season.KEY TOPICS COVERED- Why most sports teams are scoring their agency on the wrong scoreboard — and what to use instead- The difference between vanity metrics (impressions, clicks, CPM, reach) and revenue-driving metrics (conversions, cost per buyer, attributed revenue)- Why huge website traffic with no buyers means the campaign didn't work- What marketing can fix — and what it can't (pricing, schedule, fan experience, ticketing UX)- "Marketing is multiplication, not magic": how a weak offer or broken product gets amplified, not solved- How to spot the silent killer of agency partnerships: chaos creation vs. chaos reduction- The exact KPIs to hold your agency accountable to: conversions, conversion rate, cost per purchase, cost per lead, repeat buyers, AOV, retargeting growth, attributed revenue- Why pattern recognition and platform speed are the real product you're paying for- How a great agency lets a marketing director get out of the "0-2 count" mindset and operate proactively- What separates a transactional vendor from a true strategic partner- The right questions to ask when reviewing your current agency's performanceTIMESTAMPS[00:00] – Why evaluating a sports marketing agency is harder than it looks[00:25] – The vanity-metric trap: why impressions and clicks mislead leadership[00:53] – Why heavy website traffic still produces flat ticket sales[01:22] – The metrics that actually drive growth and ROI[01:45] – What marketing can't fix: pricing, schedule, and operational issues[02:14] – Red flags: agencies that create chaos instead of reducing it[02:43] – Tactical work vs. strategic impact in agency evaluation[03:07] – Why attribution and proactive reporting separate good agencies from bad[03:35] – Building collaborative relationships, not vendor relationships[04:04] – Using your agency to actually understand fan behavior[04:32] – Where marketing hits a wall against broken business systems[05:01] – How the right agency brings clarity and reduces internal chaos[05:30] – Reactive vs. proactive communication: how to tell the difference[06:00] – Holding agencies accountable on sales and revenue, not activity[06:29] – Why strategic insight beats surface-level metrics every time[07:00] – How agency partnerships evolve from transactional to strategic[07:26] – Measuring agency success through conversions and audience growth[07:55] – The role of attribution and clear, honest reporting[08:16] – The daily firefight in sports marketing — and how an agency should ease it[08:46] – Pattern recognition, trend identification, and creative testing speed[09:13] – When an agency challenges assumptions and sparks new ideas[09:40] – Building a strategic partnership focused on tickets and fan growth[10:09] – The real value of proactive trend analysis and outside perspective[10:37] – Main takeaways: business impact over vanity metrics[11:04] – Why marketing amplifies — but doesn't solve — operational issues[11:33] – Clarity and strategic collaboration as the new standard[11:59] – How to honestly assess your current agency's reporting[12:21] – Free 30-minute consult: get a second opinion on your agency reports[12:48] – Final thoughts and how to share this with your teamCALL TO ACTIONIf you're working with an outside marketing partner and you're not sure whether the reporting you're getting actually proves they're moving the needle, Jeremy is offering a free 30-minute conversation to walk through it with you. No pitch, no strings — just clarity. Grab a slot at sportsmarketingmachine.com.RESOURCES & LINKSRevelocity Sports: https://revelocitysports.com/Jeremy Neisser on LinkedIn: https://linkedin.com/in/jeremyneisserFree 30-Minute Marketing Consultation: https://sportsmarketingmachine.com/QUOTE PULLSJeremy Neisser: "Clicks don't pay the bills. Impressions don't pay the bills. Conversions do."Jeremy Neisser: "Traffic without conversion is just noise."Jeremy Neisser: "Marketing is multiplication, not magic. If the underlying experience is broken, marketing just amplifies the problem."Jeremy Neisser: "A good agency should reduce chaos, not create it. If your agency creates more fires than they put out, that's a problem."Jeremy Neisser: "The best agencies don't just run ads and send reports. They become strategic partners — they challenge assumptions, bring ideas, and connect your marketing to revenue."Episode page - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Our friend Bruce Ford, SVP at Lodging Econometrics, joined me right after Lodging Econometrics released its Global Hotel Pipeline report—and it comes with a few surprises and some "pay attention to this" moments for owners, operators, brands, and suppliers. We walk through what the report shows across new construction, renovations, and conversions—and how the mix shifts depending on where you look.

In this episode of The Publisher First Podcast, host Kurt Donnell sits down with Travis Wilky, President and Co-Founder of Calculated Conversions. They dive into how performance is a byproduct of discipline, how mindset can transform a business, and how Travis's unique background as a former professional road cyclist in Europe informs his strategic approach to structure, accountability, and measurable outcomes in the digital media space.Travis's LinkedIn: ⁠https://www.linkedin.com/in/travis-wilky-7480947/⁠Podcast Website: ⁠https://open.spotify.com/show/2i2ON2nNYrZXjjNfp42g7T?si=t5OrfT8oRTabaQmEWQ764w⁠Learn more about FreestarEmail: ⁠podcast@freestar.com⁠Website: ⁠http://freestar.com/⁠A #PublisherFirst Production

Send us Fan MailYour marketing is generating leads — but are your techs and salespeople closing them? If not, you're basically lighting your marketing budget on fire. This week, Crystal sits down with Sam Wakefield, founder of Close It Now and a 20+ year HVAC veteran who started as an attic rat in the Texas panhandle. Sam built an average ticket triple the industry standard and now trains contractors across the country to do the same — not with pressure tactics, but with one simple mindset shift: understand the human first, their problem second, the solution third.In this episode, Sam breaks down why most technicians fumble conversions (hint: they're selling to the house, not the homeowner), why your follow-up process is likely costing you 15–20% of your revenue, and a word track you can implement today that opens more conversations without feeling pushy. Plus — the "on the way" video strategy that warms every appointment before you even knock on the door.Whether you're a comfort advisor, a tech, or an owner trying to get your whole team closing better, this one's for you.

What if the reason your marketing isn't working has nothing to do with your ads? In this episode of Sharkpreneur, Seth Greene interviews Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, who explains why the post-click experience is the most overlooked yet critical part of the marketing funnel, especially for high-consideration purchases. He shares how aligning teams, applying behavioral psychology, and improving digital experiences after the click can dramatically increase conversions and overall performance. Key Takeaways:→ Most marketing budgets are spent before the click.→ Trust must be established immediately after the click. → Relevance is the first requirement for engagement. → Enterprise marketing challenges are often people problems. → Managing stakeholders is as important as managing strategy. Shamir Duverseau is a cofounder and Managing Director at Smart Panda Labs, a technical marketing agency for enterprise BwC brands. Throughout his career, he has worked across industries, including travel, entertainment, and technology, with brands such as Southwest Airlines, The Walt Disney Company, and NBCUniversal. Over the past 25+ years in marketing, Shamir has held leadership roles overseeing product management, digital strategy, user experience design, web development, testing, and web analytics. Before joining Smart Panda Labs, Shamir was the Senior Director of Digital Strategy and Services for Marriott International's Vacation Club Division. Connect With Shamir:Website: https://smartpandalabs.com/Facebook: https://www.facebook.com/smartpandalabsLinkedIn: https://www.linkedin.com/company/smart-panda-labs/YouTube: https://www.youtube.com/@smartpandalabs7668

What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts.Then she joined Conversions for Clients, landed two ad clients within two weeks at $1,000 each, and made her entire investment back before the 45-day mark.The best part? She went from not being able to track her time because she was always working to spending maybe 10 hours a month on her ad clients. Same money, fraction of the time.In this episode, we cover:Why Natasha was so frustrated with Pinterest management (and why organic services can burn you out)How she landed her first two ad clients from her existing client baseThe pricing and contract structure she used to transition clients smoothlyWhat it actually feels like to go from constant work to 10 hours a monthHer 90-day goals for phasing out Pinterest and going all in on adsWhy ads might be the perfect fit if you have both a creative and analytical brainThe unlimited opportunities available when you learn ad managementIf you're a service provider spending way too many hours on organic content and not seeing the results you want for your clients, this episode is your sign that there's a better way.Links Mentioned:Register for an upcoming workshop: brandimowles.com/100KLearn more about Conversions for Clients: conversionsforclients.comDM me on Instagram: instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany