Podcasts about conversions

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile web✅ How poor deep linking kills installs and revenue✅ Smart banner mistakes even big brands make✅ How Nike and Sephora handle web-to-app differently✅ How to fix your mobile growth funnel todayIf you're a growth marketer, lifecycle marketer, CRM manager, or ecommerce brand, this is one of the simplest levers you can pull to:✅ Increase app installs✅ Improve onboarding conversions✅ Reduce cart abandonment✅ Boost in-app revenue✅ Create seamless deep linking experiencesWe review real examples from Nike and Sephora to show what works, and where even billion-dollar brands leave money on the table.You'll also learn how smart deep linking solutions (like AppsFlyer's deep linking platform) can help you combine:✅ Direct app install from smart banners✅ Seamless product-level deep linking✅ Reduced friction from web to app✅ Better attribution and analyticsIf you're investing in paid traffic, CRM, email, or SMS but ignoring your web-to-app flow, you're likely losing significant revenue.Fix the funnel. Improve the journey. Increase app revenue.

March 9th, 2026:  St Frances of Rome - Obedience in Our Daily Life;  Three Crises & Conversions;  St Catherine, the Pure Lily of Bologna;  A Limited Time to Repent

Maria Chiara Rioli"Senza rifugio"Storia dei profughi palestinesiEditori Laterzawww.laterza.itGli eventi recenti nella Striscia di Gaza hanno riacceso l'interesse del pubblico verso una comprensione più profonda delle radici storiche del conflitto israelo-palestinese. Le mobilità forzate – dall'esilio della maggioranza dei palestinesi nel 1948 alle espulsioni del 1967, fino ai trasferimenti che si sono susseguiti nei decenni successivi – rappresentano un elemento imprescindibile della storia di quest'area. Questo libro ricostruisce la storia dei rifugiati palestinesi utilizzando fonti documentarie inedite e immagini provenienti da archivi disseminati in tutto il mondo. E lo fa coprendo un arco temporale straordinariamente ampio, che parte dalle migrazioni all'interno dell'impero ottomano nel XIX secolo fino ad arrivare agli sviluppi più recenti, passando attraverso i momenti cruciali delle espulsioni nel 1948 e dell'occupazione nel 1967. Una prospettiva di lungo periodo che permette di comprendere continuità e rotture storiche spesso ignorate dalla cronaca contemporanea, offrendo chiavi di lettura originali per interpretare il presente. Le vicende dei rifugiati palestinesi, infatti, investono anche il modo con cui viene ricostruito e narrato il conflitto arabo-israeliano. I palestinesi non sono stati privati soltanto di case, comunità e territori: da esuli e rifugiati, sono state anche negate la loro soggettività e l'identità, presentati come vittime e mai protagonisti.Una storia mai raccontata, oggi più necessaria che mai.Maria Chiara Rioli insegna Storia contemporanea presso l'Università di Modena e Reggio Emilia. Coordina progetti di ricerca europei ed è autrice di volumi e saggi sulla storia del conflitto israelo-palestinese. Tra le sue pubblicazioni, A Liminal Church: Refugees, Conversions and the Latin Diocese of Jerusalem, 1946-1956 (Brill 2020) e L'archivio Mediterraneo. Documentare le migrazioni contemporanee (Carocci 2021).Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.IL POSTO DELLE PAROLEascoltare fa pensarehttps://ilpostodelleparole.it/

In this podcast episode, Tavershima explains why your professional reputation is actually a financial asset. He breaks down the idea that a strong personal brand isn't just about "looking good"—it's a tool that builds the trust needed to drive sales and put money in your pocket.Here are the key takeaways from his talk:1. Two Ways to Create ContentTavershima suggests that most content creators fall into one of two categories: * Entertainment: Focusing on high view counts and a massive audience to make money through ads. * Education: Positioning yourself as an expert to build authority and sell specific services.2. The Power of "Conversions"For the educational route, Tavershima stresses that views don't matter if they don't lead to action. You need a conversion strategy—a clear path that moves a follower from just knowing who you are to actually doing business with you.3. Substance Over StyleHe warns professionals not to get distracted by "branding aesthetics" (like perfect logos or fancy colors). Instead, he advises focusing on: * Organic Growth: Building an audience naturally. * Authentic Expertise: Letting your real skills do the talking.Note: Tavershima also announced he will be diving deeper into these topics on the Global TV show "Wealth Creation" with Amb Tina Kenechukwu on DSTV Channel 365 and Star Time Channel 276 on Thursday 12th March 2026, 12:30pm.

Do you really have a sales process… or are you and your team just winging it?Most business and sales leaders confidently say they have a sales process. It's written down. The team knows what to do. Conversions are “okay.” But when you zoom in, what often shows up is variation, inconsistency, and deals being handled differently depending on the day, the rep, or the mood.If you've ever wondered why your close rate sits at 20–30%… why performance varies across your team… or why improving results feels harder than it should — this episode will challenge the assumption that “we've got a process.”Because having experience is not the same as having a repeatable system.In this episode, you'll discover:How to pressure-test whether you truly have a sales process or just accumulated experienceThe exact five stages you should document to create consistency and lift conversion ratesA simple, practical way to build a one-page sales process that improves performance by 2–10% (and compounds over time)If you want to turn small improvements into massive long-term revenue gains, hit play now and learn how to build a sales process that actually works.Resource Link: https://strongersalesteams.com/salesprocess/New episodes every Monday, Wednesday and Friday.Book in your ‘Free Quote Audit' nowTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

Viele kennen uns als Coaching-Anbieter. Aber das ist nur ein Teil unseres Angebots. Die eigentliche Frage lautet: Was bekommst du konkret, wenn du mit uns arbeitest? In dieser Episode brechen wir es komplett runter – operativ, transparent, ohne Marketingfloskeln. ---- Modell 1: Coaching (Kompetenz aufbauen) Für Unternehmer, die verstehen und selbst steuern wollen. Was enthalten ist: • Ca. 20 Stunden strukturierte Videomodule • Google Ads • SEO • Google Analytics • Google Tag Manager • Conversion Tracking Setup • Meta Ads Modul • Wöchentliche Fach-Calls • Tracking-Call • Meta Ads Call • "Next Best Activity"-Call zur Priorisierung Ziel: Selbstständige Kompetenz. Am Ende brauchst du uns nicht mehr. ---- Modell 2: Retainer (Operative Umsetzung) Für Unternehmer mit wenig Zeit und Fokus auf Wachstum. Wir übernehmen: • Komplettes Conversion-Tracking-Setup • Zieldefinition (Umsatz, Leads, Filialbesuche etc.) • Google Ads Kampagnen (Setup, Monitoring, Optimierung) • Budgetsteuerung • Transparente Reports & Dashboards • Regelmäßige Abstimmung Zusätzlich möglich: • Meta Ads (Leadgenerierung, Retargeting, Recruiting) • Funnel-Strukturen • Recruiting-Kampagnen • Landingpage-Optimierung oder Neubau ---- Tracking – der unterschätzte Hebel Ohne sauberes Tracking ist jede Kampagne blind. Wir prüfen: • Event-Setup • Datenvalidierung • Consent Management • Rückmeldung echter Umsätze • Optimierung auf echte Ergebnisse statt nur Leads Unterschied: 20 % Daten vs. 80 % Daten = massiver Performance-Hebel. ---- Landingpages – wo Performance wirklich entsteht Google & Meta liefern Klicks. Deine Seite entscheidet über Umsatz. Wir analysieren: • Conversion-Hürden • Nutzerverhalten (Session-Tracking) • Angebotsklarheit • Struktur & Texte • Mobile Optimierung Ziel: Mit gleichem Traffic 1,5x – 2x mehr Conversions. ---- Mittleres Modell Nur Kampagnenbetreuung + Tracking-Optimierung? Möglich. Nur Google Ads? Möglich. Google + Meta + Funnel + Landingpage? Auch möglich. Entscheidung: • Willst du lernen → Coaching • Willst du umsetzen lassen → Retainer • Willst du Kontrolle + Umsetzung → Kombi Am Ende klären wir im Strategiegespräch: • Wo stehst du? • Wo willst du hin? • Was ist wirtschaftlich sinnvoll? • Was passt in deinen Zeitrahmen? Keine Verkaufsfloskeln. Nur Klarheit.

The Hidden Lightness with Jimmy Hinton – An astonishing religious shift is taking place within Islam itself in Iran. In recent years, an estimated 50,000 of Iran's 75,000 mosques have reportedly closed due to a steep decline in attendance. Unlike traditional church buildings, most Iranian Christians gather in homes. They meet in small groups, often in secret, studying Scripture, praying, and baptizing new...

Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This episode breaks down the real meta-skill behind six- and seven-figure coaching businesses: persuasive communication, or "magic messaging." In a world flooded with AI-generated noise, the speaker explains why saying the right words, in the right way, to the right people, is what creates consistent, pre-sold buyers.    "It's not about the strategies and tactics. It's about the belief first, because you have to believe what you need to believe in order to take the right actions to get the result."   Must-Know Insights: Persuasive communication, not talent, is what drives income: Coaches earn more when they know how to make people want to buy, not just when they're good at their craft. Belief-shifting converts; education alone does not Teaching informs, but changing how prospects think is what moves them to take action. Speak your client's inner language, not coach jargon: Conversions happen when your words mirror what your ideal client is already thinking and feeling. No funnel or ad can fix weak messaging: As echoed by Russell Brunson, traffic only amplifies what your message is already doing—good or bad. Persuasive communication is a transferable, income-multiplying skill: Once mastered, it works across content, sales calls, offers, and business models.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

In this episode, I sit down with Daniela Boltzmann, founder of Mindful Goods, to talk about what actually separates high-converting Amazon listings from the ones that quietly bleed sales. We dig into why repurposing your Shopify creative on Amazon is one of the most common and costly mistakes sellers make, and walk through the exact frameworks Daniela uses to optimize main images, titles, and A+ content for seven and eight-figure brands. What You’ll Learn Why repurposing your Shopify creative on Amazon is silently killing your conversions How to optimize your main images, titles, and A+ content the way seven and […] The post 628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann appeared first on MyWifeQuitHerJob.com.

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Hour 1 for 3/3/26 Drew begins with a news roundup on Iran (1:00). Then, Brigitte Gabriel discusses the risks of sleeper cells in the US (15:39). Finally, Msgr. Shea covers the recent uptick in conversions to Catholicism (32:28). Calls: influence of social media (35:54), and Eucharistic renaissance (42:22). Link: CometoMary.Life ActforAmerica.org

Commuting conversions are transformations on proofs in natural deduction, that move certain stuck inferences out of the way, so that the normal detour reductions (which correspond to beta-reduction under Curry-Howard) are enabled.  The stuck inferences are uses of disjunction elimination.  In programming terms, if you have an if-then-else (a simple case of or-elimination) where the then- and else-branches are lambda abstractions, and you apply that if-then-else to an argument, you need commuting conversions to move the argument into the branches, so you can call the functions (in the then- and else-branches) with it.See Section 10.1 of Girard's Proofs and Types for more on the problem, and a nice paper by de Groote on strong normalization with commuting conversions.

#648 – In dieser Episode erklärt Tim, woran du Coaches ohne Substanz erkennst, damit du dein Geld vor Fehlentscheidungen schützen kannst. Du erfährst, welche Red Flags wie oberflächliche Versprechen oder Inszenierung kritisch sind und welche Green Flags auf echte Expertise hinweisen – zum Beispiel regelmäßiger, detaillierter Content und nachvollziehbare Kundenerfolge. Highlights: "Experten demonstrieren ihre Expertise, indem sie über Jahre regelmäßig Content veröffentlichen – das zeigt, dass sie es ernst meinen." "Verlass dich nicht nur auf Bewertungsportale; auch viele positive Bewertungen können durch Tricks wie einen verlängerten Zugang zum Coaching entstehen." "Sprich von der Narbe, nicht von der Wunde: Teile deine Learnings aus schwierigen Zeiten erst dann, wenn du sie gemeistert hast – das stärkt deinen Expertenstatus." Timestamps: 00:00 – Wie erkennt man Coaches ohne Substanz? 01:28 – Manipulierte Bewertungen und ihre Bedeutung 02:27 – Die wichtigsten Red Flags 06:49 – Green Flags: Merkmale echter Experten 09:45 – Kundengeschichten und Storytelling 11:43 – Nachvollziehbare und transparente Versprechen 15:52 – Langfristige und vielfältige Kundenerfolge 18:52 – Zusammenfassung: Red Flags & Green Flags Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

Happy Monday, Store Nation.   Welcome to the Hacking Self Storage podcast.   Today, we review our weekly figures, covering the good, the bad, and the indifferent.   We break down performance across all sites, including quotes, reservations, move-ins, net square footage, occupancy, and revenue.   Hope you enjoy this episode. Give it a listen.   Mr Self Storage Newsletter: https://www.mrselfstorage.com/ Mr Self Storage YouTube: https://www.youtube.com/@mrselfstoragedotcom

February 27th, 2026:  Ember Friday of Lent - Pray for Conversions;  38 Days to Perfection;  This Lent, Remember Our Baptism;  The Crown of Thorns;  Be Made Whole;  St Augustine Explains the Mystery of 38 

Hour 2 for 2/26/26 Drew and Elizabeth pray the Chaplet of Divine Mercy (1:00). Then, Dr. Gavin Ashenden covers conversion from Anglicanism to Catholicism (29:02), why some conversions take so long (31:55), the Queen and Tony Blair (34:55), and how England has become woke (43:58). Link: https://drgavinashenden.substack.com/

Conversions still beat new construction in a lot of markets right now, so I wanted to get specific on what Bruce Ford sees across the Americas pipeline. I talked with Bruce Ford (SVP, Lodging Econometrics) about where projects are moving, where they're stalling, and what owners/operators/investors should watch in Canada, Latin America, the Caribbean, and the U.S. for #NoVacancyNews. Here's what we cover:

Our Let's Talk Curation series was created in partnership with GDB, our curated data partner, to help demystify curated audiences, what they are, how they work, and when and why you should consider using them. Check out this lesson on CTR vs Conversions real performance examples.  #ProgrammaticAdvertising #Curation #AdTechEducation #MediaBuying #ProgrammaticTips About our Partner: https://f.mtr.cool/ulwuqldzqt GDB is a curated audience data partner focused on combining quality inventory and audience signals to support smarter testing and cleaner measurement in programmatic campaigns.

Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau Are you pouring budget into digital ads, getting plenty of clicks—but not enough conversions? You're not alone. Most marketers focus on getting the click, but the real opportunity comes after. In this episode of the Business of Story, Park Howell sits down with Shamir Duverseau—founder of Smart Panda Labs and former marketing leader at Disney, Marriott, Southwest Airlines, and NBC Universal—to reveal why the post-click experience is the most overlooked (and profitable) part of your marketing funnel. Shamir shares his journey from running campaigns for iconic brands to building a framework that helps businesses turn website visitors into loyal customers. You'll learn: The psychology behind why prospects vanish after the click How to align marketing, IT, and product teams for seamless digital journeys Simple tweaks that can dramatically increase your conversions Proven strategies for building trust and removing friction on your site How to use research and feedback to continually improve your results Whether you're a startup founder or an enterprise marketer, you'll discover actionable steps to transform your website into a conversion engine and get more from the traffic you already have.

To kick off the week, I wanted a hard look behind the numbers. We hear a lot of takes—so what's real and what's not? I called our buddy Bruce Ford (SVP, Lodging Econometrics) to pressure-test World Cup demand, international travel, and the conversion-brand land grab for the hashtag#NoVacancyNews crowd. Here's what we put numbers on: ⚽ 2026 World Cup: 48 teams across the U.S., Mexico, and Canada

Your best-ranking pages might be your biggest missed opportunity.We studied content across dozens of campaigns — from global brands like Stanley to fast-growing eCommerce stores — and found the same pattern everywhere: high-ranking pages generating almost no revenue. Not because the SEO was wrong, but because the content wasn't built to convert.After fixing this for clients, including a mortgage business (11,000 leads in 12 months) and cosmetics brand The Ordinary (451% revenue increase from content alone), we identified five things that separate content that converts from content that just ranks.In this podcast episode, I reveal:Why adding more CTAs can actually kill your conversion rate — and what to do insteadThe decision fatigue trap that sends ready-to-buy visitors away empty-handedHow to match your content to the right audience at the right moment in their journeyWhy interrupting the browsing experience costs you sales (and the seamless fix)The interactive tool strategy that generated 11,000 qualified leads in a single yearI'll take you over real examples — including some of the world's biggest brands getting this embarrassingly wrong — and walk you through exactly what high-converting content looks like in practice.And because ranking on Google is only half the battle now, I'll also cover how to get your content visible across ChatGPT, Perplexity, and Google's AI Overviews — before your competitors figure this out.As I explain in this episode:"If your content isn't doing these five things, you might just be generating traffic and rankings for the sake of it — and not actually impacting your bottom line."Listen To These Episodes NextHow SEO Works in 2026 (and How You Can Win)https://exposureninja.com/podcast/373/How To Dominate AI Search Results in 2026https://exposureninja.com/podcast/372/The BEST SEO Strategies for 2026https://exposureninja.com/podcast/368/Request a Free Review of Your Websitehttps://exposureninja.com/review/

Ask Me Your SEO Questions!An SEO case study today for all the small business owners who want to learn exactly how I go about working on clients' websites just like yours to grow their organic traffic and increase conversions.  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Jim and Chris are joined by Jake Turner to discuss listener emails in this special tax related episode covering Roth conversions after RMD age, balancing Roth versus Traditional IRA contributions, HSA versus Roth contributions, IRA reporting questions, filing deceased tax returns, and a listener PSA on tax planning software. (11:30) A listener asks whether converting to a Roth makes sense at age 75 while currently in the 12% bracket and taking RMDs, and whether recent tax law changes create a strategy opportunity. (20:20) George wonders whether his 30-something children should continue using Roth contributions exclusively or begin balancing with Traditional IRA contributions as their wages increase, and asks what percentage split between Traditional and Roth accounts looks reasonable in retirement. (48:45) The guys discuss whether covering medical expenses from an HSA and contributing to a Roth IRA, or leaving the HSA intact and paying medical bills out of pocket will result in greater retirement spending flexibility. (57:00) Jim, Chris, and Jake address whether a spouse who retired during the year is considered covered by a workplace plan, how to answer prior nondeductible IRA contribution questions, and whether Form 8606 is required after making and converting a small IRA contribution in the same year. (1:10:30) George asks how to handle the direct deposit of a refund on a deceased final 1040, including whether to use the estate bank account with an EIN or the decedent's existing account, and whether a paper check remains an option. (1:15:30) A listener PSA introduces Catalyst Tax Insights, a free tool to run “what if” scenarios and estimate taxes owed without using full tax software. The post Tax Special – Conversions, Contributions, HSAs, Tax Returns, Tax Software PSA: Q&A #2608 appeared first on The Retirement and IRA Show.

What makes a guest trust your website enough to enter their credit card details? That's the question at the heart of this conversation with Amber Knight from Bookings Cloud - and it's one every property manager should be asking. Amber has been in this industry long enough to remember tape charts and highlighters (yes, really). From growing up around her father's vacation rental business in Sun Valley to helping build corporate development initiatives at Vacasa, she's seen this industry evolve from fully analog to algorithm-driven. And through all of that change, one thing hasn't shifted: If you don't own your guest relationship, you don't own your business. In this episode, we dig into what really drives direct bookings - and why trust is the single most important conversion tool on your website. ________________________________________________________________________________________________________

If customers are reaching your checkout but not completing the purchase, the issue is likely friction, not product quality.This FittBite breaks down the Checkout Relief Formula and explains how to remove hidden cost shock, unclear delivery, weak trust signals, and last-second sizing hesitation. The fixes are straightforward but often overlooked.Tune in and strengthen the final step of your buying experience.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

Despite countless efforts by city and state leaders, downtown foot traffic is nowhere near pre-pandemic levels. Today, we're talking with two local leaders who represent our central city: District 4 Councilor Oliva Clark and District 3 Councilor Steve Novick. We're talking through the mayor's ambitious new plans for downtown, what's already in the works, some crazy ideas that just might work, and why it's so important we continue to invest in our urban core. Thank you to today's sponsor, Pivot Property Management. Become a member of City Cast Portland today! Get all the details and sign up here.  Who would you like to hear on City Cast Portland? Shoot us an email at portland@citycast.fm, or leave us a voicemail at 503-208-5448. Want more Portland news? Then make sure to sign up for our morning newsletter and be sure to follow us on Instagram.  Looking to advertise on City Cast Portland? Check out our options for podcast and newsletter ads at citycast.fm/advertise. Learn more about the sponsors of this February 17th episode: Discover Newport Neo Home Loans Pivot Portland South by Southwest - use code "citycast10" for a 10% discount on your Innovation Badge

This week on Respect Life Radio, we're honored to welcome back theologian and trusted guide Scott Ventureyra — known for helping the faithful go beyond routine religious habits to encounter the transcendence of who God truly is. With a reputation for deep theological insight and a gift for making the mysteries of faith accessible, Scott consistently invites listeners to see salvation not as a mechanical checklist, but as a living, dynamic relationship with Christ. In his recent Crisis Magazine article, “Deathbed Conversions and the Limits of Pascal's Wager,” Scott reflects on what authentic faith really looks like, cautioning against reducing salvation to a mere calculation of risk and reward. Instead, he emphasizes that genuine conversion involves a heartfelt turning toward God — rooted in repentance and trust, not logic alone. Scott shares that the faithful should not stop encouraging repentance, emphasizing “Faith in not verification after death, but rather, it is trust before death”.  Tune in to gain fresh perspective and be encouraged to embrace a deeper, more vibrant walk with Christ. To learn more about Scott and his writings visit: https://scottventureyra.com/

In this episode of the REconomy Podcast, Chief Economist Mark Fleming, Deputy Chief Economist Odeta Kushi, and Senior Commercial Real Estate Economist Xander Snyder unpack why an uptick in office conversions has had limited impact on the broader office market, and why that may soon change. Office-to-residential conversions remain difficult, costly, and limited in scale, while new office construction has continued to add supply. However, sharply lower office construction starts could mark a shift, making office conversions measurably influential to national office market in the years ahead. Don't miss a single REconomy episode, subscribe today.  

In this episode, host Kaylee Felio reconnects with Austin Conroy, also known across social media as “Dealer Plate Guy.” Over the past two years, Austin Conroy has skyrocketed from fixed ops director at Rohrman Automotive Group to also an industry influencer with hundreds of thousands of followers across Instagram, TikTok, and YouTube.Kaylee and Austin dive into the journey behind his viral dealership sketches, how he balances creativity and accuracy to keep both the automotive pros and customers laughing— and learning——and why authenticity is still the golden rule of building an engaged community. The conversation spotlights how Austin Conroy's brand of comedy helps bridge connections, boost recruiting, and even drive industrychange.You'll also hear stories that go beyond the showroom: wrangling viral fame at the grocery store, lessons in time management, how beekeeping and dealership life unexpectedly intertwine, and the importance of embracing new platforms and opportunities (including landing brand deals and inspiring others to jump into content).If you're in the dealership world (or ever thought about picking up your phone to record a skit), this candid convo will ignite your creativity—and give you permission to laugh at the quirks we all know and love.--------------------------------------------This show is powered by PartsEdge: Your go-to solution for transforming dealership parts inventory into a powerhouse of profitability. Our strategies are proven to amp up parts sales by a whopping 20%, all while cutting down on idle inventory. If you're looking to optimize your parts management, visit

Join the Refrigeration Mentor Hub here Learn more about Refrigeration Mentor Customized Technical Training Programs at www.refrigerationmentor.com/courses In this episode, we're talking about installation prep for CO2 refrigeration. I'm joined by longtime refrigeration technician and Refrigeration Mentor Community Ambassador Andrew Freeburg to discuss CO2 system installation, design, evacuation, and pressure testing, diving into best practices and common challenges. This episode provides valuable tips for refrigeration technicians looking to expand their knowledge and expertise in handling CO2 systems. This episode was recorded live during one of our regular Refrigeration Mentor Community Meetups. Join the next meetup here. In this episode, we cover: (1:37) Dealing with Pain and Injuries on the Job (8:06) Training Apprentices Effectively (16:33) Insights from the HR Show (17:50) CO2 System Design and Installation (34:24) Understanding Pressure Ratings and Conversions (35:40) Installation Prep for CO2 Systems (36:24) Proper Support and Slope for Piping (38:15) Brazing and Nitrogen Purging (38:48) Setting Cases and Proper Installation Practices (40:06) Following Manufacturer Specifications (41:57) Expansion Loops and Traps (51:42) Pressure Testing Procedures (57:29) Triple Evacuation and Deep Vacuum Helpful Links & Resources: Episode 160: Things to Know When Installing and Servicing CO2 Refrigeration Systems Episode 285. CO2 Experts: Transitioning to CO2 as a Service Technician Q & A with Andrew Freeburg Episode 81. Challenges Faced When Installing CO2 Systems

Most entrepreneurs think their funnel is broken when it doesn't convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn't the problem. The problem is we haven't done the work of testing. The difference between a funnel that struggles and one that scales to millions usually comes down to a few small changes - tested intentionally and consistently. In this episode of The Russell Brunson Show, I pull a classic out of my vault: Tested Advertising Methods by John Caples. This is one of the foundational books that shaped modern advertising and completely transformed how I look at marketing. I share the story of my very first split test - changing nothing but the color of a headline - and how that simple tweak increased conversions by nearly 27%, instantly giving me a “raise” without more traffic, more ad spend, or more work. If you've ever wanted to know how to systematically grow your business instead of gambling on guesses, this episode is your blueprint. Key Highlights: ◼️Why 80% of your ad's success depends on the headline - and how to structure it so it pulls people into the first paragraph ◼️The exact split-testing framework I use inside ClickFunnels to “give myself a raise” every single day ◼️The biggest mistake entrepreneurs make when testing (and why testing more than one variable at a time kills your data) ◼️Why specifics dramatically out-convert generalities - and how one precise headline 3X'd our results ◼️How old-school advertisers risked tens of thousands of dollars per test - and what their discipline can teach us today Testing isn't just a tactic… it's a philosophy. It's the difference between hoping your funnel works and knowing it works. When you understand how to test headlines, offers, and pages the right way, you stop guessing and start engineering growth. John Caples mastered this decades ago, and when you adopt that same mindset, you'll realize you're just one split test away from your next breakthrough. ◼️⁠⁠⁠https://russellbrunson.com/notes⁠⁠ ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What if attracting the right clients didn't mean posting more, chasing trends, or spinning your wheels online — but showing up in a way that actually gets noticed by your best-fit buyers?In this BE SEEN Workshop Day 1 replay, Lissa Figgins guides Christian women business owners through creating a BE SEEN Statement — a simple, one-sentence conversation starter that helps the right people instantly recognize themselves, their problem, and your role, without selling or over-explaining.This session is about clarity, confidence, and multiplying your results — not busy work. You'll discover why being visible isn't enough, and how to show up strategically so your time and energy produce real Return on Time Invested (ROTI).In this workshop, you'll learn:Why most conversations don't lead to clients — and what BUSY-ness Owner activity looks likeHow to craft a one-sentence BE SEEN Statement that attracts the right people and filters out the wrong onesWhere and how to share your statement so it actually produces aligned conversationsHow investing time in clarity multiplies your results without adding more hoursPlus, hear examples from real women who stopped spinning their wheels and began attracting aligned clients and opportunities — even in busy seasons of life.Ready to take it further?If you're ready to move beyond just being seen and start converting the right conversations into aligned yeses, CEO Focus gives you the system and support to:Clarify your God-given CEO visionMap it into a simple 12-week planStay focused, accountable, and aligned through weekly coaching and communityMultiply your ROTI without adding more hours, energy, or overwhelm

If your offers aren't converting the way they should be, it might not be your content, your audience, or your price. It might be the fact that there is no real reason for someone to buy right now.Kendra explains why scarcity is not about being manipulative or “salesy,” but about helping people make decisions instead of staying stuck in endless maybe-later mode. She shares how a lack of urgency leads to stalled launches, drawn-out decision cycles, and audiences who love your content but never actually buy. If you have people watching, liking, and lurking but not purchasing, this episode will hit home.You'll learn how to use ethical, clean scarcity in your marketing, why open-ended offers quietly kill conversions, and how to create clear timelines that actually support your audience in taking action. This is a must-listen for any wellness entrepreneur who wants more sales without feeling pushy or inauthentic.What We Cover in This Episode:Why urgency and scarcity are essential for increasing sales and offer conversionsThe psychology of scarcity marketing and why it drives faster buying decisionsReal-world examples of scarcity in online business and digital offersThe core emotions that trigger action, trust, and buyer readinessUrgency vs scarcity in marketing and how to use each strategicallyHow social proof strengthens urgency and boosts conversion ratesWhy many coaches struggle with scarcity tactics and how to reframe themEthical urgency marketing that builds trust instead of pressureThe dangers of fake scarcity and how it damages brand credibilityBest practices for using urgency and scarcity in launches and promotions Resources mentioned:IP Tracking Software for Authentic Deadlines: Deadline Funnel - https://www.deadlinefunnel.com/Apply for HCA: https://go.kendraperry.net/apply-hca  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

Food halls are no longer just a trend—they are a high-impact amenity for improving a property's dwell time, leasing velocity and NOI. Recorded at Central Perk in Times Square, a quartet of experts from Colicchio Consulting and CBRE explain how the best food halls prioritize operations and programming, new beverage and evening strategies, the lowdown on operator selection and deal structures that offer better risk-sharing and returns.- Food halls aren't food courts: Independent concepts + community + beverage drive performance.- Hybrid work has changed the operating model: Fewer office days demand longer-hour, programming-led models.- Conversions can happen everywhere: Converting buildings to their highest and best use can work for both offices and food halls, especially in suburban markets.- Alignment between operators and landlords: Vendor stall flexibility and percentage-rent leases can benefit operators and investors.- Market snapshot: Colicchio Consulting believes the sweet spot of sizing is around 10,000–15,000 sq. ft. with average buildout costs around $400/sq. ft., depending on the market.

If you've been wondering whether your mobile site is actually working for you, keep reading. This strategy might just transform how you approach web design.Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy.Podcast Show Notes: https://withgraceandgold.com/category/podcast/With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgoldFree Resources from With Grace and Gold: https://www.withgraceandgold.com/freeHonored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and ⁠⁠⁠Showit web design⁠⁠⁠ since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com

Work with Me https://ashborland.com  Follow me on IG https://www.instagram.com/ashborland/  Can you remove all emjois and —  The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boost Check out my YouTube channel  https://www.youtube.com/@AshBorland  Automate fact-finds, document checks, and medical questionnaires. Get a 2-month free trial: https://calendly.com/keychain-1/keychain-ash-borland 

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Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Join Ivoclar (AND US!) this February at LMT Lab Day in Chicago. Ivoclar will be offering 16 different educational lectures over the three-day event, giving dental professionals plenty of opportunities to learn, connect, and grow. Visit labday.com/Ivoclar to view the full schedule and register, and be sure to stop by and see the Ivoclar team in the Windy City. Walking the Lab Day Chicago floor? Make it worth it. Stop by the FOLLOW-ME! hyperDENT booth (E-27, East Hall) and take part in their Milling Roadmap—a quick, scavenger-hunt-style activity that leads you to key milling partners like Axsys, Imagine, DOF, and Roland. Collect stamps at booths you're likely visiting anyway and get entered to win some great giveaways—including this year's grand prize: a foldable Honda electric scooter. You're already walking the floor. Now it might carry you. Come see and talk to Elvis and Barb at all these amazing shows coming up in 2026* Cal-Lab Association Meeting in Chicago Feb 19-20 https://cal-lab.org/ LMT Lab Day Chicago Feb 19-21 https://lmtmag.com/lmtlabday Dental Lab Association of Texas Meeting in Dallas Apr 9-11 https://members.dlat.org/ exocad Insights in Mallorca, Spain Apr 30 - May 1 https://exocad.com/insights-2026 This week Elvis and Barb sit down with Helen Tanaka — a removable, implant, and digital workflow specialist whose career started in one of the most relatable ways possible: as a dental lab driver. What began as a job delivering cases quickly turned into a full-blown passion once she stepped inside the lab and saw what technicians were creating. From trimming dies and waxing copings to managing labs, supporting implant surgeries, teaching doctors chairside, and leading removable and implant teams, Helen shares a journey built on curiosity, persistence, and a deep drive to understand the why behind everything in dental technology. Helen talks about working her way through crown and bridge fundamentals before discovering her true passion in removables, dentures, implants, and occlusion. After getting real-world lab experience, she attended dental technology school, studied all six specialties, and continued expanding her knowledge through advanced occlusion training and continuing education. She explains why understanding morphology, materials, and occlusal principles is critical — especially today — and why technicians must know more than just the steps of fabrication. For Helen, dentures and implant prosthetics offer the ultimate puzzle, combining anatomy, function, and problem-solving in ways that keep her constantly engaged. The conversation dives deep into digital dentistry, guided surgery, and removable workflows, with Helen sharing her early experiences launching digital denture and sleep appliance programs long before the workflows were polished. She discusses digital record capture, stackable surgical guides, implant planning, photogrammetry, and where digital still needs improvement — especially for removable prosthetics. While she embraces technology, she stresses that software is only as good as the technician behind it, and that skipping fundamentals creates bigger problems later. Digital is powerful, but it doesn't replace understanding. Education is a major theme throughout the episode. Helen regularly teaches doctors and technicians, speaks at courses, supports live implant conversions, and works with dental students. She emphasizes that many clinicians today lack confidence in dentures and removable workflows, often because fundamentals are under-taught, and she sees technicians as essential partners in closing that gap. She and the hosts discuss how removable cases are frequently rushed, underpaid, and misunderstood — even though they replace a critical body function — and why slowing down, capturing correct records, and returning to basics solves many of the “mystery” failures labs see every day. Helen also shares stories from her time with large organizations and clinical teams, including MicroDental, ClearChoice, Arklign, and implant education centers, where she has worked in technical service, management, training, and quality oversight roles. She talks about networking, mentoring, never burning bridges, and investing in people coming up in the industry. Her approach to both dentistry and life centers around curiosity and accountability — always asking why, always backing decisions with data, and always trying to do the right thing even when no one is looking. Throughout the episode, the energy stays fun and honest, with stories about speeding delivery runs, early digital growing pains, chairside save-the-case moments, and the reality of fixing cases that skipped key steps. Helen brings passion, technical depth, and a strong belief that knowledge should be shared, not guarded. It's a conversation about growth, fundamentals, digital evolution, and why great technicians still matter more than ever. If you want to grow your business, you need clear insight into what's happening inside your operation and across your customer journey. That's where Icortica comes in. At Canadian Dental Labs, Icortica has become a cornerstone of how we operate—giving us at-a-glance visibility into performance, helping us focus our efforts, spot opportunities early, and solve problems before they grow. It takes the guesswork out of decision-making and shows us what to do next. Plus, the Icortica team is incredibly responsive and feels like a true partner in our success. If you're serious about growing your business and understanding your customers better, Icortica can get you there. Learn more at icortica.com/voices — Icortica, helping dental labs grow. Join us at exocad Insights 2026, happening April 30–May 1, 2026, on the stunning island of Mallorca, Spain. This two-day event features powerhouse keynotes, hands-on workshops, live software demos, and top-tier industry showcases—all in one unforgettable setting. Barb and Elvis will be on site bringing you exclusive interviews, plus don't miss the FIRST 5k run on the coast! And of course, cap it all off with the legendary exoGlam Night under the stars. Tickets are limited. Visit exocad.com/insights-2026 and use code VFTBPalma15 for 15% off.Special Guest: Helen Tanaka.

Send us a textAre you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.You'll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/Transform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

Today we reflect on a unique feast day in the Church, the Conversion of St. Paul.  Paul's conversion shows God's initiative in our lives and the great changes grace can work in a soul.  St. Paul responds to God's entrance into his life in a powerful and exemplary way.  His willingness to suffer for Christ reveals the depth of his love for God.  

Apply to Work With Tier 11: https://www.tiereleven.com/apply-nowAre you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta's conversion obsession is the smartest move you can make right now.John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.We also connect the dots between Meta and Google in a way most marketers completely miss. You'll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.In This Episode:- Why should not pause winning ads- Hook rate & outbound CTR benchmarks- Example of benchmarking with nCAC- Amazon, Google, and Meta sales overlap- Case study: Meta's impact on Google resultsMentioned in the Episode:Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_trafficTier 11's nCAC: https://www.tiereleven.com/ncacTier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuKSubscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/Follow us on X: https://x.com/perpetualtrafConnect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburnsInstagram - https://www.instagram.com/ralphhburns/Hire Tier11 - https://www.tiereleven.com/apply-nowConnect with Lauren Petrullo:Instagram -

This Day 3 ALIS update focuses on what the data shows — not predictions, not sentiment. In this episode of No Vacancy, Glenn Haussman connects remotely with Bruce Ford, SVP at Lodging Econometrics, who is on the ground at ALIS in Los Angeles. Bruce walks through current pipeline data and how it lines up with conversations happening at the conference. The discussion stays focused on pipeline mix, renovation volume, brand activity, and where capital continues to move across markets. Topics include: • How conversions and renovations show up across the pipeline • Where midscale brands appear most frequently in current data • What renovation volume looks like compared to prior cycles • How brand consistency factors into development discussions • How financing conditions shape development decisions • Which markets continue to show momentum Sponsored by Unifocus — technology that drives value. Learn more at Unifocus.com.

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now CPAs look awful, so you pause the ads, and then revenue drops across channels. That's not you. That's the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn't just hurt Meta; it dragged down Amazon, Google, and everything else. Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we've found the real winners.In This Episode:- Why you should stop pausing “underperforming” ads- Case study: Analyzing active ads differently- How spending shifts affect performance across channels- Using ad spend instead of conversions to find winning ads- Real-life example of using spend to analyze ads- CPA and conversion data challengesMentioned in the Episode:Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangadsConnect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today's quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay's personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.ㅤBest Moments:(00:16) A five-second landing page tweak that can spike conversions without any tech headache(00:57) The magic move: make the Yes button heroic and the No button painfully self-owning(01:45) Big brand examples that use it and why it keeps working on us(03:15) The lift by page type, including a big jump for newsletter signups(03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss(06:36) Jay's 50th birthday wish: live on a farm for two days and vibe with the chickensㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

This week on the Podcast for Cultural Reformation, Nate Wright, Dr. Joe Boot, and Dr. Michael Thiessen review Russell Brand’s remarks at TPUSA’s AmericaFest and reflect on what they reveal about public faith, repentance, and cultural renewal. They discuss the twin dangers Christians often fall into with celebrity conversions—either uncritically platforming new believers or cynically dismissing their professions of faith—and argue for a biblically grounded middle road marked by discernment, prayer, and patience. The conversation highlights Brand’s emphasis on repentance, his critique of statism, and his growing vision for Christian culture that avoids both pietistic retreat and forced political triumphalism. Ultimately, the episode points beyond personalities to the real hope of cultural reformation: transformed people, faithful discipleship, and the advancing kingdom of Christ.

This week on the Podcast for Cultural Reformation, Nate Wright, Dr. Joe Boot, and Dr. Michael Thiessen review Russell Brand's remarks at TPUSA's AmericaFest and reflect on what they reveal about public faith, repentance, and cultural renewal. They discuss the twin dangers Christians often fall into with celebrity conversions—either uncritically platforming new believers or cynically dismissing their professions of faith—and argue for a biblically grounded middle road marked by discernment, prayer, and patience. The conversation highlights Brand's emphasis on repentance, his critique of statism, and his growing vision for Christian culture that avoids both pietistic retreat and forced political triumphalism. Ultimately, the episode points beyond personalities to the real hope of cultural reformation: transformed people, faithful discipleship, and the advancing kingdom of Christ.

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he's somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you(04:48) The easiest conversion lift you can test is not the offer, it's the name of the offer(06:37) The “one modifier word” title test that can change conversions fast(08:12) Why tiny A/B tweaks teach you more than totally different versions(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habitㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Scott Adams, the creator of Dilbert, stepped into eternity last week and a letter was shared saying that he had given his life to Christ just prior to his passing. What makes this moment so striking isn't just the confession itself, but the way he framed it. In the letter it seemed he wasn't entirely convinced in the traditional sense. Instead, he described his decision more like a Pascalian wager, a calculated choice made in the face of uncertainty, suffering and mortality that raises some uncomfortable and fascinating questions. Is faith still faith if it merely begins with a wager? Can belief be genuine, even if doubt never fully leaves? And what do we make of so-called deathbed conversions? Are they real transformations of the heart or last minute insurance policies against the unknown? Get High Impact Uncompromising Tracts HERE Follow Good Fight Ministries on: Facebook: https://www.facebook.com/goodfightministries Instagram: https://www.instagram.com/goodfightministries Twitter/X: https://www.twitter.com/goodfightmin TikTok: https://www.tiktok.com/@goodfightministries We're on Rumble! https://rumble.com/GoodFightMinistries Support Us on Patreon: https://www.patreon.com/goodfight