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In this episode, Mike Ryan and Christian Scharmueller dismantle a massive technical flaw in Performance Max: the "Clicked vs. Bought" discrepancy.In a keywordless world, product targeting is your main lever. But Mike reveals that Google places its bids based on the product a user clicks, while being completely blind to the product they actually buy. This means Google is often bidding on the wrong item, unaware that your user cross-shopped into a lower-margin alternative or a different brand entirely. The result? You might be hitting your ROAS targets on paper, but your actual profit is bleeding out.The duo reveals the only technical fix for this—Conversions with Cart Data—and debates the ultimate trust exercise: is it finally time to share your Cost of Goods Sold (CoGS) with Google to bid on true profit?About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/
#635 – In dieser Episode sprechen Tim und René Rettig darüber, wie die ZFU-Zertifizierung für Onlinekurse abläuft und welche Vorteile sowie Herausforderungen damit verbunden sind. Du erfährst, worauf bei der Antragstellung geachtet werden muss, wie der Prüfprozess gestaltet ist und welche Auswirkungen die Zertifizierung auf die Produktqualität und den Kundenservice hat. Hier findest du mehr zu René Rettig: https://fokushauswirtschaft.de Highlights: "Die Anforderungen der ZFU führen dazu, dass Prozesse und Betreuung viel klarer und strukturierter für die Teilnehmer werden." "Der Kundenschutz und die Qualitätskontrolle durch die ZFU steigern das Vertrauen von Unternehmen und Verbrauchern in das Angebot." "Wer sein Angebot zertifizieren lässt, muss damit rechnen, rund ein halbes Jahr Zeit sowie zusätzliche Ressourcen zu investieren." Timestamps: 00:00 – Vorstellung von René Rettig 03:07 – Ablauf des ZFU-Zertifizierungsprozesses 06:40 – Anforderungen und Herausforderungen bei der Antragstellung 09:49 – Vertragsänderungen und Kündigungsfristen 12:23 – Zeitaufwand und Ressourcen für die Zertifizierung 16:41 – Positive Aspekte und Vorteile der ZFU 20:50 – Kosten und Änderungen nach der Zertifizierung Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/
On this football recap, Will Compton and Taylor Lewan link up with NFL legend and FOX analyst Greg Olsen to break down another loaded week across the league. The boys open with the analytics behind the Bears–Eagles two-point decision and why the numbers sparked debate across NFL circles. They move into Panthers–Rams before taking a full lap around the NFC East and asking the big question: can the Cowboys actually win the division? They also dive into the NFC North race, hit the AFC South battles shaping the playoff picture, and close with Miami’s headline storyline — should the Dolphins stay committed to Mike McDaniel? Plus in our college portion, Taylor breaks down Ohio State’s exorcism of Michigan with Ohio State Head Coach, Ryan Day, the boys recap Lane Kiffin’s bolt from Ole Miss to LSU for $100M, Pate calls Florida’s Jon Sumrall hire a near catastrophic miss if Auburn didn’t land Alex Golesh. The crew then maps out absolute CFP Armageddon—BYU stealing the Big 12 auto-bid, five-loss Duke somehow winning the ACC, Bama beating Georgia and sparking a three-loss runner-up debate that could boot half the SEC while a G5 like Tulane sneaks in. Heisman talk gets spicy (Julian Sayin, Diego Pavia, and Indiana’s zero-pick rocket Fernando Mendoza). With the college football landscape being so chaotic The Boys are here to make sense of it all. Timestamp Chapters: 0:00 Open 1:30 Analytics In The Bears v Eagles 40:55 Panthers v Rams 44:00 NFC East 53:20 NFC North 58:45 AFC South 1:09:00 Do The Dolphins Keep McDaniels? 1:13:25 College Football Begins 1:14:58 Josh Did Taylor Wrong 1:21:33 Michigan v Ohio State 1:26:43 Should We Be Done With Conference Championship Games? 1:49:08 Lane Kiffin To LSU 2:07:18 Auburn Fumbled John Sumrall 2:13:15 Taylor Apologizes To Coach Day 2:14:50 Big 10 Championship Game 2:17:35 Hiring Matt Patricia 2:20:35 Elevating Brian Hartline 2:22:35 Julian Saying For Heisman 2:26:20 Initial Emotion After Winning 2:39:05 Nebraska v Iowa See omnystudio.com/listener for privacy information.
Is your follow-up speed costing you thousands in missed revenue? Studies show that if you don't reach a new lead within a minute, your chances of converting it drop by more than half. In today's world of instant responses and disappearing attention spans, every second truly matters when responding to homeowners. This week on Cracking […] The post The 60-Second Rule: 2X Lead Conversions first appeared on My Contractor University | Dashboard.
In this episode, host Beau Wigington visits Justin and Seth Williams of SwimShop 4x4 to unpack how they convert GM G-Series vans into capable four-wheel-drive rigs, and the MIG welding habits that keep those projects rolling.Key Topics CoveredWhy van conversions? The rock-n-roll roots, “rolling living room” ethos, and first builds that sparked a business.Unibody reality check: why G-Series vans aren't body-on-frame, and what that changes in your fab plan.The jig story: cutting a donor van's underbody, flipping it, and welding it to a table to build 126+ kits consistently.Bolt-on vs weld-on: using existing van holes, minimizing welds to two key pieces, and where welding is still essential.MIG setup in the shop: clean metal, penetration, heat/wire adjustments, and why “don't zoom in” can still be structurally sound.Parts sourcing workflow: diffs, transfer cases, running gear—how junkyards and Marketplace make the puzzle come together.Square-body compatibility: designing around ¾-ton Suburban geometry so catalog parts actually fit.Learning by doing: confidence, mistakes, and reading the puddle—why pinstripers make quick MIG learners.Community + momentum: YouTube documentation, events, and how niche builds find their people.Working with family: keeping shared interests, sharing space, and growing a shop together.Memorable Quotes“It's a rolling living room… you can do wild paint, shag carpet—I had to have a van.”“We thought they had frames… then we realized it's a unibody. Whole different animal.”“We cut the van's underbody out, flipped it, welded it to a table—that's our jig.”“Everything's bolt-in using factory holes—only two pieces need welding.”“With MIG: clean metal, good penetration. When it clicked, it clicked.”“Just because it's not pretty doesn't mean it won't hold—don't zoom in.”“Anything that bolts onto a square-body truck fits our kit.”Save 20% On Related American Welding Program Courses Use code WELD20 at checkout for eligible courses - https://foxly.link/9T3dtcConnect with The Swim Shop 4x4Instagram - @theswimshop4x4 https://www.instagram.com/theswimshop4x4/ YouTube - https://www.youtube.com/@theswimshop4x4 Website - https://www.theswimshop4x4.com/ Connect With Beau Wigington- Instagram: @beaudiditwelding https://www.instagram.com/beaudiditwelding - LinkedIn: https://www.linkedin.com/in/beauwigington - E-mail: beauw@weld.com
Happy Monday, Store Nation. Welcome to the Hacking Self Storage podcast. Today, we are talking about our weekly figures across all sites. We dive into quotes, reservations, conversions, move-ins, revenue and occupancy to see who smashed it this week and who struggled. Hope you enjoy this episode. Please give it a listen. Thanks to our Sponsor! Get 50% off your first 3 months with Stora: https://stora.co/dean Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/ Mr Self Storage Newsletter: https://www.mrselfstorage.com/
Jon Reynolds, founder of Marked Closed Won, a sales and marketing company that helps businesses bring in more leads, close more deals, and scale their revenue with smarter sales systems.Through workshops, bootcamps, and hands-on pipeline sprints, Jon teaches teams how to optimise every stage of the sales funnel, combining proven strategy with the mindset needed to perform at the highest level.Now, Jon's story from being a 4x Presidential Club winner who helped scale a company from $4.5 million to $33 million, to rebuilding after an unexpected career setback, demonstrates incredible resilience and the power of turning experience into impact.And while juggling a full-time role, family life, and two growing businesses, he's redefining what's possible for entrepreneurs who refuse to settle and are ready to master the art of closing with confidence.Here's where to find more:MarkedClosedWon.comhttps://www.linkedin.com/company/marked-closed-wonhttps://x.com/MarkedClosedWon________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
Collect unlimited free verifiable CPD for UK Dentists here >>> https://www.dentistswhoinvest.com/videos/saving-5-figures-on-tax-for-your-dental-practice-with-chris-lonergan———————————————————————Want your next surgery upgrade to pay you back? We dive deep into capital allowances for dental practices and show how renovations, fit-outs, and even property purchases can turn into serious tax savings without schemes or risk. With specialist insight from property tax expert Chris Lonergan, we break down the simple idea that changes everything: move as much spend as possible into fast plant and machinery allowances, and keep the slow structures and buildings bucket to a minimum.We walk through clear, real-world examples: from a £500k Victorian conversion that produced roughly £490k in allowances, to scenarios where higher-rate income taxpayers receive chunky cheques by carrying claims back. You'll learn what really qualifies in a clinic setting, including electrical systems, plumbing, ventilation, data, alarms, fitted kitchens, reception, and partitions. We also explain why loose clinical kit is just the start, and how the unseen assets inside your walls often hold the biggest value when properly surveyed and categorised.Buying a building? The seller's status matters. Conversions from residential, purchases from non-taxpaying entities like the NHS or charities, and acquisitions from developers can preserve large pools of embedded allowances for you. Leaseholders who fund their own fit-outs can also claim, as allowances follow the spender. We cover the pitfalls too: why most accountants can't value second-hand buildings or parse interim certificates, how to approach grants, and when a specialist report unlocks PMA you didn't know you had.———————————————————————Disclaimer: All content on this channel is for education purposes only and does not constitute an investment recommendation or individual financial advice. For that, you should speak to a regulated, independent professional. The value of investments and the income from them can go down as well as up, so you may get back less than you invest. The views expressed on this channel may no longer be current. The information provided is not a personal recommendation for any particular investment. Tax treatment depends on individual circumstances and all tax rules may change in the future. If you are unsure about the suitability of an investment, you should speak to a regulated, independent professional. Investment figures quoted refer to simulated past performance and that past performance is not a reliable indicator of future results/performance.Send us a text
#634 – In dieser Episode, dem zweiten Teil einer dreiteiligen Serie, spricht Tim mit Victoria Lamprecht über die ZFU-Zertifizierung ihrer Ausbildung zur Schlafberaterin für Babys und Kleinkinder. Du erfährst, welche Motivationen hinter der Zertifizierung stehen, wie der gesamte Ablauf und die Anforderungen waren und welche Auswirkungen die ZFU-Zertifizierung auf die Vermarktung und das Vertrauen der Kund:innen hat. Hier findest du mehr zu Victoria Lamprecht: https://www.kingababy.de/ https://www.instagram.com/kingababy_schlafberatung/ Highlights: "Die Umsatzsteuerbefreiung nach der ZFU-Zertifizierung kann ein erheblicher finanzieller Vorteil sein." "Für eine bestimmte Kundengruppe, zum Beispiel Ärztinnen, ist ein offizielles Zertifikat oft kaufentscheidend." "Die ZFU prüft vor allem den didaktischen Aufbau und die Logik deiner Ausbildung, nicht die Inhalte." Timestamps: 00:00 – Vorstellung von Victoria Lamprecht 04:28 – Schlafberatung: Victorias Weg 05:08 – Motivation für die ZFU-Zertifizierung 07:09 – Ablauf und Anforderungen der ZFU 11:25 – Kosten und Vorteile der Umsatzsteuerbefreiung 14:48 – Erfahrungen und Nutzen der Zertifizierung 22:08 – Empfehlungen zur Zertifizierung und Fazit Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/
Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your course and scale your income through proven sales strategies. You'll hear from experts like Russell Brunson, Jason Fladlien, Kat Norton, and more on how to launch your course like a pro. In this episode, Hala will discuss: (00:00) Introduction (00:52) Building Trust Through Value Selling (03:47) Optimizing Your Sales Funnel for Conversions (08:57) Sales Psychology: Guiding Buyers to “Yes” (10:46) Handling Objections with Confidence (14:42) The Importance of Soft Closing When Selling (20:47) The Power of Webinars for Conversions (23:48) Creating Transformational Webinar Experiences Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Claim your 30-day free trial today at https://youngandprofiting.co/teachable Sponsored By: Teachable: Claim your 30-day free trial today at https://youngandprofiting.co/teachable Resources Mentioned: YAP E337 with Adam Schafer: youngandprofiting.co/MindPump YAP E312 with Russell Brunson: youngandprofiting.co/SalesF YAP E196 with Robert Cialdini: youngandprofiting.co/Persuasion YAP E229 with Jason Fladlien: youngandprofiting.co/Influence YAP E345 with Shelby Haas-Sapp: youngandprofiting.co/Convert YAP E316 with Kat Norton: youngandprofiting.co/Niche Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Business Growth, Scaling, Sales Podcast
Sponsored by Pray Latinhttps://praylatin.comSources:https://www.returntotradition.orgorhttps://substack.com/@returntotradition1Contact Me:Email: return2catholictradition@gmail.comSupport My Work:Patreonhttps://www.patreon.com/AnthonyStineSubscribeStarhttps://www.subscribestar.net/return-to-traditionBuy Me A Coffeehttps://www.buymeacoffee.com/AnthonyStinePhysical Mail:Anthony StinePO Box 3048Shawnee, OK74802Follow me on the following social media:https://www.facebook.com/ReturnToCatholicTradition/https://twitter.com/pontificatormax+JMJ+#popeleoXIV #catholicism #catholicchurch #catholicprophecy#infiltration
Sponsored by Pray Latinhttps://praylatin.comSources:https://www.returntotradition.orgorhttps://substack.com/@returntotradition1Contact Me:Email: return2catholictradition@gmail.comSupport My Work:Patreonhttps://www.patreon.com/AnthonyStineSubscribeStarhttps://www.subscribestar.net/return-to-traditionBuy Me A Coffeehttps://www.buymeacoffee.com/AnthonyStinePhysical Mail:Anthony StinePO Box 3048Shawnee, OK74802Follow me on the following social media:https://www.facebook.com/ReturnToCatholicTradition/https://twitter.com/pontificatormax+JMJ+#popeleoXIV #catholicism #catholicchurch #catholicprophecy#infiltration
Good morning, good afternoon, and good evening, investors! Scott Carson here, and I'm jacked up to share this episode! You guys overwhelmingly responded to our "Adapt or Die" discussion, so I brought in the AI Jedi himself, Corey Long from Wirerock Consulting! If your lead gen, PPC, or organic search is feeling sluggish, it's because marketing has changed. AI is here to level the playing field, and if you're not adapting, you're becoming a dinosaur!Corey's not just talking theory; he's helped thousands of entrepreneurs revolutionize their marketing to dominate Google AI Overviews, ChatGPT, and voice search. The old rules are out; the new game is all about showing up first when it matters most. Get ready to turn your year into a 14-month powerhouse and ensure your real estate business doesn't just survive, but thrives in the AI era!In this episode, you'll learn:The AI Search Revolution: Discover why traditional Google rankings no longer guarantee visibility. With AI Overviews and chatbots now providing one answer, if you're not part of it, you might as well be on the tenth page of Google. This subtle shift is costing businesses up to 90% of their organic traffic!Amplify Your AI Credibility: Learn exactly where AI pulls its trusted information. Get an about.me page, optimize LinkedIn, and actively seek reviews/mentions across every platform (Yelp, Facebook, Trustpilot, even IMDB!). More diverse mentions (even without backlinks!) build authority with AI.Content Velocity is Your Superpower: Stop creating content sporadically! AI thrives on consistent, varied information. Take one piece (like this podcast!) and repurpose it into blogs, articles, FAQs, and short social posts across all your channels. AI can even help you write, making content creation faster than ever before.The Untapped Opportunity: Amazon is blocking chatbots, creating a massive vacuum for product and service sellers. Plus, with PayPal integrating into chat, direct-to-purchase within AI platforms is just around the corner. This is your chance to step into a rapidly evolving marketplace where being early is a huge advantage.Why AI Leads Convert Like Crazy: AI search users are actively seeking specific solutions, not just browsing. Corey reveals how conversion rates from AI platforms are up to 4.5 times higher than traditional sources. You don't need a million views; you need targeted, high-intent traffic, and AI delivers!Don't be overwhelmed by the AI revolution; embrace it! Corey makes it clear: you're still early to this game, and with a few strategic adjustments, you can dominate your market. As he says, "You literally have an opportunity to rank inside of AI just as easily as anybody else." Stop wasting money on outdated ad strategies.Ready to get your free AI audit and start leveraging AI to make your 2026 your most profitable year yet? Find Corey at yrocconsulting.com (that's Corey spelled backward!). It's time to become your own AI Jedi! Go out, take some action, and we'll see you at the top of search!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest
The Webinar Strategy That's Boosting Sales (Even in a Trust Recession) If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I'll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference. From perfect timing to messaging shifts that met my audience where they are right now, I'll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot. Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most. 2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills. 3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work? RESOURCES MENTIONED IN THIS EPISODE: I share insight like this every week in my newsletter! If you're not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter Learn more about the StoryBrand framework Check out marketing services from Dr. JJ Peterson MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.
In this episode, I reveal the 5 AI image hacks I use to create stunning landing page visuals in under 15 minutes using ChatGPT, Grok, and Higgsfield - no design skills required.
In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make it more understandable for search engines and AI systems. Key topics include the importance of clean URLs, internal linking, canonical tags, and maintaining semantic coverage. We also cover traditional SEO elements like title tags and meta descriptions, and how to align your page content to match search intent. Follow our steps to see faster indexing, better ranking, and increased visibility.00:00 Introduction: Overcoming Landing Page Challenges01:16 Understanding Search Intent02:54 Structuring Your Page for Machines06:01 The Importance of Schema Markup07:23 SEO Basics and AI Evolution09:00 Advanced SEO Practices10:09 Conclusion and Next Steps
#633 – In dieser Episode, dem ersten Teil einer dreiteiligen Reihe, klärt die Rechtsanwältin Nicole Schütt gemeinsam mit Tim die wichtigsten rechtlichen Aspekte rund um das ZFU und das Fernunterrichtsschutzgesetz. Du erfährst, wann eine ZFU-Zertifizierungspflicht besteht, wie das Gesetz auf Onlinekurse und Coachingprogramme angewendet wird und welche Optionen du als Anbieter hast. Hier findest du mehr zu Nicole Schütt: https://www.nicoleschuett.com/ ZFU-Sprechstunde: https://www.nicoleschuett.com/zfusprechstunde Highlights: "Eine ZFU-Zulassung bringt ein Qualitätssiegel, schränkt jedoch die Flexibilität des Angebots stark ein." "Bereits die Möglichkeit, inhaltliche Fragen zu stellen, kann eine Lernerfolgskontrolle darstellen und damit die Zertifizierungspflicht auslösen." "Je höher der Live-Anteil eines Programms, desto eher kann man der Zertifizierungspflicht nach ZFU entgehen." Timestamps: 00:00 – Überblick zur ZFU: Podcastreihe 03:10 – ZFU und aktuelle Gerichtsurteile 06:42 – Wann ist eine ZFU-Zertifizierungspflicht nötig? 09:17 – Lernerfolgskontrolle und Live-Anteile erklärt 13:44 – Diskussion wichtiger Gerichtsurteile 18:21 – Das Spannungsfeld: Flexibilität vs. ZFU-Zertifizierung 25:07 – Handlungsoptionen für Anbieter 31:05 – Risiken und Worst-Case-Szenarien 38:21 – Fazit, Tipps und Kontakt zu Nicole Schütt Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/
Digital marketing is the science of being seen and remembered in a world that never stops scrolling. Learn how you can apply a digital marketing strategy to your business today.
Most contractors and home service owners don't struggle because they can't sell. They struggle because they lack a predictable client journey from cold to sale. Estimates vary wildly, every technician sells differently, and customers often drift into the “let me think about it” dead zone. Meanwhile, owners are left wondering how many jobs slip away simply due to an inconsistent process rather than customer resistance. In this episode, host Mike Abramowicz sits down with Curt Kempton, founder of ResponsiBid and former owner of an internationally awarded window cleaning and pressure washing business. Curt reveals how he engineered a curiosity-driven sales process that feels natural for technicians, reduces customer friction, and dramatically increases close rates. This conversation is a masterclass in sales psychology, customer experience, and systemizing the path from interest to investment. Timestamps: [00:00] Meet Curt Kempton [03:00] Building and selling an award-winning cleaning business [06:40] Why many tradespeople struggle with sales [09:20] What makes a good salesperson [13:30] Research Mode vs Decision Mode [17:45] Creating a predictable client journey [21:30] Pre-framing with video and email [24:00] Why line-item estimates reduce conversions [30:10] Running the in-home experience smoothly [34:45] Your selling process vs their buying process [38:40] How many options to present [44:30] Price anchoring and shifting customer expectations [48:30] Following up after a “no” [53:50] Curt's free sales audit quiz [54:50] What it means to be Better Than Rich Key Quotes “Curiosity is what leads good sales.” “If you don't participate in research mode, you won't be there when it flips to decision mode.” “Line-item estimates create moral tax for the customer.”“You are either taking them through your selling process, or they are taking you through their buying process.”“Follow-up keeps the door open so customers can return without feeling embarrassed.” Key Takeaways: A good salesperson prioritizes the customer's value, not their own agenda. Buyers move predictably from research mode to decision mode, and your process must meet them early.Pre-framing with simple videos and emails reduces objections before you ever arrive on-site. Presenting packages instead of line items eliminates overwhelm and increases conversions. Follow-up after a no often recaptures customers who regret choosing cheaper competitors. Mentioned Links: ResponsiBid: https://responsibid.com Sales Process Audit Quiz: https://responsibid.com The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich
Even the most well-intentioned brands have hidden friction points buried throughout their customer journey — small, avoidable moments that quietly push ideal customers away. In this episode, Sonia Thompson, Inclusive Growth & Customer Experience Strategist, breaks down the most common friction patterns she uncovered while reviewing 50 brand websites across industries, markets, and brand sizes. You'll learn how gaps in representation, inclusive language, accessibility, and customer experience create invisible barriers that limit growth, reduce conversions, and weaken customer trust. Sonia shares real examples, surprising insights, and practical takeaways to help you identify (and eliminate) the friction costing your brand valuable engagement, loyalty, and revenue. If you care about inclusive marketing, customer acquisition, growth marketing, or building a customer experience designed for belonging, this episode will show you exactly where friction hides — and how removing it can transform your results. Get the roadmap billion-dollar brands use to win today's customers - https://inclusionandmarketing.com/roadmap/
Ever wonder why some home service businesses grow effortlessly while others can't convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust. In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer's problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service. Timestamps [00:00] From Story to Strategy [01:32] The Customer Is the Hero [05:05] Defining the Ideal Client Avatar [07:23] The PASS Framework for Messaging [12:47] Ensuring Consistency in Conversions [17:01] Training CSRs for Alignment [18:26] The CARE Framework Explained [26:19] Building Frictionless User Experiences [32:43] Aligning Vendors with Company Vision [38:33] Standing Out Through Local Expertise [43:33] Delivering Premium Customer Experience [48:03] Tracking Sanity Metrics vs Vanity Metrics [51:00] Significance Over Success Key Quotes “The customer is the hero, and your brand is the guide.” “Clarity builds confidence. Confusion kills conversion.” “Alignment means everyone tells the same story—marketing, sales, and customer service.” “The sale is a sample of the service. Every touchpoint matters.” “Significance over success—that's what it means to be better than rich.” Key Takeaways Clarify your message so customers instantly know who you help and how. Align every team and vendor around one consistent brand story. Focus on relevance—speak like a trusted local expert, not a faceless company. Deliver an experience that's frictionless, fast, and personal. Links Mentioned Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6ZGorjanc Home Services: https://www.gorjanc.com/Aespire: https://www.aespire.com/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy
Connect with me on LinkedIn: www.linkedin.com/in/mary-southernJoin my newsletter for weekly resume and LinkedIn growth tips you won't find anywhere else: https://www.resumeassassin.com/newsletter/--I tested my exact LinkedIn framework with three busy executives for 60 days. The results? Board positions, $180K in consulting deals, and a $12K/month fractional role—all inbound. This isn't theory. This is the exact playbook that turns small audiences into premium opportunities.What you'll learn:The 3C Framework that makes executives stand out (Clear, Consistent, Constantly reinforce)Why vulnerability is your unfair advantage (less than 1% of creators do this)Profile optimization that turns views into opportunitiesThe content system that gets 80% reply ratesReal 60-day results: Board meetings, consulting retainers, fractional rolesYour exact 60-day action plan to replicate their successTimestamps:0:00 - Intro: The 60-Day LinkedIn Experiment 2:00 - Meet the 3 Executives & The Setup 6:00 - Step 1: Developing Their Story (The 3C Framework) 11:00 - Step 2: Profile Optimization for Conversions 15:00 - Step 3: Writing Content Their Audience Wanted 21:00 - Step 4: Building Strategic Networks 26:00 - Step 5: The 60-Day Results (What Actually Happened) 31:00 - Your 60-Day Challenge & Next StepsResources:
The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how header images on Dental websites are crucial for Conversion Rate Optimization, with strategic placement of professional photos where subjects' eye lines direct visitors toward call-to-action buttons. We learn that improving header sections with clean design, social proof elements like star ratings, and strategically positioned CTAs can double conversion rates without increasing marketing spend.
Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless, and continually test and optimize your pages with tools like Microsoft Clarity. Discover actionable tips to enhance headline relevance, improve form interactions, and effectively use social proof to boost your conversion rates. Follow these best practices and transform your landing pages today!00:00 Introduction to Optimizing Landing Pages00:48 Nailing the Message Match02:00 Effortless Landing Page Conversions03:40 Testing and Learning05:03 Recap and Final Tips
In this episode, Kendra is digging into the small—yet powerful—messaging shifts that instantly change how your offer lands with potential clients.If you've ever had someone say “I'll think about it…” and then disappear, or if you know your program is incredible but struggle to communicate its value, this is your episode.In this episode you'll learn:
Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we're covering what's working now to turn traffic into patients. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot
Stop Asking Strangers to Marry You! The 3-Phase Marketing System That Triples Car Wash Memberships.You wouldn't propose marriage on a first date. So why are you asking customers to buy unlimited memberships the second they see your Facebook ad?In this episode, Josh Taylor (CMO at OptSpot) reveals why 95% of your customers aren't ready to buy - and the exact 3-phase system that moves them from stranger to loyal member.What You'll Learn:✅ Why only 5% of customers are ready to buy TODAY (and what to do with the other 95%)✅ The "dating before proposing" framework that triples conversion rates✅ How to build washing habits that make memberships sell themselves✅ The exact text message sequence that turns 4x/year washers into monthly members✅ Why members who skip "enlightenment" cancel 80% of the timeThe 3 Phases Every Customer Must Go Through:Phase 1: CURIOSITY (Getting their phone number)Phase 2: ENLIGHTENMENT (Building the washing habit)Phase 3: COMMITMENT (The membership that sells itself)Key Takeaway: Stop marketing to the 5% who are ready. Start converting the 95% who need to be dated first.OptSpot has helped 500+ car washes implement this system with proven results.Ready to implement this system?
Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.
Inside today's conversation, I'm breaking down the 5 content shifts that are creating higher conversions in my business — without dancing, pointing, or burning myself out on social media.Over the last year, I've rebuilt my ecosystem around intentional content, my Skool communities, and simple systems that actually move people from follower → member → client.And today I'm walking you through all of it.In this episode, you'll learn:1️⃣ Why I now post inside Skool first — not social mediaI'm sharing how comments, conversations, and visibility are exponentially higher on Skool than IG or LinkedIn… and why this is the #1 contributor to conversions in my business right now.2️⃣ The About Page mistake most Skool owners makePlus what to add (and remove) to turn your About Page into a high-performing landing page that matches your social content + ads.3️⃣ How carousel posts are outperforming Reels for conversionsAnd how I use carousels + Instagram traffic ads to move cold audiences into YouTube and my free Skool communities.4️⃣ The classroom layout that converts new members instantlyYou'll hear exactly how I set up my Start Here tab, free offer, and $7–$9 low-ticket offer so new members know where to go and what to do next.5️⃣ Why every influx of new members needs a live workshop within 5–10 daysAnd how this creates the human connection + trust that accelerates purchases without relying on extra ads or emails.If you're building a community, creating educational content, or wanting to increase conversions in 2025/2026 — this episode will give you the full roadmap.
Caleb Templeton was not walking the straight and narrow. Smoking when he was young was just the beginning. By adolescence, Caleb was drinking and using drugs. While he had a job mowing lawns, Caleb realized he could make a lot more money dealing drugs. So he did. Until "his boy" set him up to be jumped. The attack could have ended Caleb's life. This week's "mini retreat in a podcast" explores how God showed up for Caleb through a truck driver, a friend, and his future mother-in-law. Caleb's life was completely turned around and his heart converted by the time he married "the most beautiful girl he had ever seen." Discover how all conversions are possible with God—including your own or that of someone you love.
Today in the business of podcasting: seven headlines from across the industry as we have another special "oops all quick hits" episode. The links to all of which can be found here on Sounds Profitable.
Today in the business of podcasting: seven headlines from across the industry as we have another special "oops all quick hits" episode. The links to all of which can be found here on Sounds Profitable.
#670 What if your website could tell exactly who was visiting — and rewrite itself just for them? In this episode, host Brien Gearin sits down with Brennan Dunn, founder of RightMessage — the software powering hyper-personalized websites and email campaigns for top creators like Ali Abdaal and Justin Welsh. Brennan shares how his journey from freelance developer to SaaS founder led him to build a tool that dynamically customizes webpages and emails based on each visitor's needs. He breaks down how segmentation works, why it drastically boosts conversions, and the unconventional marketing strategy that helped RightMessage bounce back stronger than ever. If you sell online, collect leads, or want better conversions without more traffic, this conversation is packed with insight! What we discuss with Brennan: + Origin story of RightMessage + Dynamic website personalization + Segmentation through surveys + Boosting conversions with tailored messaging + Big-name creators using the software + AB testing personalized sales pages + Partner webinars as marketing strategy + Pricing challenges and evolution of the product Thank you, Brennan! Check out RightMessage at RightMessage.com. Follow Brennan on LinkedIn. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hear award-winning columnist Dejan Kovacevic's Daily Shots of Steelers, Penguins and Pirates -- three separate podcasts -- every weekday morning on the DK Pittsburgh Sports podcasting network, available on all platforms: https://linktr.ee/dkpghsports Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Aujourd'hui, Antoine Diers, consultant auprès des entreprises, Abel Boyi, éducateur et président de l'association "Tous Uniques Tous Unis", et Laura Warton Martinez, sophrologue, débattent de l'actualité autour d'Alain Marschall et Olivier Truchot.
Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB! Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here's What You'll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety. Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters. Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamps 00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop 06:13 – Curation explained: beyond the buzzword 07:35 – CTR vs. Conversions: real performance examples 13:37 – From data to insight: how curation drives smarter optimization 18:21 – Efficiency and scale: working with the right curation partner 20:48 – Collaboration, trust, and better partnerships 23:16 – Final takeaways: the "Refuse to Lose" mindset Meet Our Guests: GDB: https://www.gdb.net/ John deTar: https://www.linkedin.com/in/johndetar/ Felipe Matheus Ramos: https://www.linkedin.com/in/boyzao/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes- Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop
Chaos to Conversions: A Podcast on Launching and Email Marketing
In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda explains how a simple email automation can be applied to increase sales of digital products, services, or memberships.Tune in as Branda Discusses:How retargeting emails can convert interested leads into salesWhy using multiple retargeting emails improves success rates.Using visuals and testimonials in emails to aid decision-making.How to apply retargeting can be applied to digital products, services, and other offers.Mentioned in the Episode:Learn more about Branda's email sequence copywriting servicesConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective
In this episode, host Matt Jones is once again joined by Sean Samson for the second part of their insightful series. If you missed the first installment where Sean shared the ten reasons your service and maintenance business will never grow, be sure to catch up, because today's conversation builds on those foundational ideas.Timestamps 00:00 Service Sales Process Benefits04:34 "Scaling Requires Systems"08:30 "Tracking Sales Process Metrics"13:10 Sales Systems Enable Scalable Growth14:09 Onboarding Requires Role Transition20:09 "Discovery: Key to Problem-Solving"23:44 "Process Guides Safe Problem Solving"26:42 Job Walk and Verification Process28:11 Outdated Residential Business Model32:43 "Service Agreements & Recurring Revenue" Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!
Avec le P. Nicolas Sautereau
Everyone's been talking about China's hotel growth — but the real story right now might be happening in India. I caught up with Bruce Ford of Lodging Econometrics about how India has quietly become one of the world's fastest-growing hotel markets, and why nearly every major Western brand now has an expansion plan there. We break it all down on #NoVacancyNews, from the rise of soft brands and master franchise deals to how conversions and white-label management are fueling a development surge that's doubling the country's pipeline in just two years.
Send us a textMany sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If you're wondering why high-volume products outrank better options, you're not alone, watch to see the full breakdown.Watch the full video of @LeviHildebrandYT here: https://www.youtube.com/watch?v=_QgIj7eNYAMBreak out of the confusion, speak with an Amazon expert who's been through the chaos and knows how to win: https://bit.ly/4jMZtxuMake the most of your end-of-year sales, download this ecommerce playbook has everything you're missing: https://bit.ly/46Wqkm3#AmazonSelling #EcommerceStrategy #AmazonBadges #AmazonSellers #onlinebusinesstips Watch these videos next:What It's Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Why Being #1 Is All That Matters00:21 - Levi's Amazon Seller Frustration Breakdown01:12 - Reacting to Levi's Take on Badges and Bias02:13 - Amazon Basics and Featured Placements Explained03:30 - Sales Velocity vs Ranking vs Buyer Confusion05:12 - The Badge System's Real Impact on Sellers06:47 - Conversions, Volume, and Amazon's True Focus08:16 - Ranking Favors Behavior, Not Quality09:35 - Price Beats Product in Amazon's Algorithm10:31 - The “Board Game” of Selling on Amazon11:27 - Why Agencies Exist: Leveling the Playing Field12:17 - Final Thoughts on Levi's Video and the Bigger Picture----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textStop the feast or famine cycle! Learn how to build a Client Acquisition Engine that delivers consistent, predictable leads and revenue. Maggie breaks down the exact system for strategic partnerships (80%+ conversion!), optimized marketing, and a sales process that converts 50-60%+ of leads into paying clients.You'll Learn:How to get consistent, warm referrals every monthWhen to use organic marketing vs. paid advertisingHow to optimize your sales process to stop losing leadsWhy you need to become a "scientist CEO" for predictable growthPart 2 of 3 in the Business Scaling Series.Connect: https://stairwaytoleadership.comTIMESTAMPS (Optional - if you want to add chapters)00:00 - Welcome & Series Overview 01:00 - What is a Client Acquisition Engine? 02:00 - Why Predictable Leads Matter 03:00 - The Two Pillars: Marketing & Sales 04:00 - Organic Marketing vs. Paid Advertising 06:00 - When to Start Paid Advertising 07:00 - Strategic Partnerships: The Game Changer 09:00 - Jennifer's Success Story (80%+ Conversions) 11:00 - Optimizing Your Marketing Channels 12:00 - Building a Strong Sales Process 14:00 - How to Improve Your Conversion Rates 16:00 - Benefits of a Client Acquisition Engine 18:00 - Stop Feast or Famine Forever 20:00 - Assessment: Where Are Your Opportunities? 21:00 - Next Steps & Free ConsultationKEYWORDS/TAGSClient acquisition, predictable revenue, business scaling, strategic partnerships, sales process, conversion rates, organic marketing, paid advertising, lead generation, feast or famine, business growth, service-based business, marketing system, sales funnel, referral partners, business coaching, entrepreneurship, small business, revenue growth, marketing strategy
Woody Woodward was this week's guest on Success Profiles Radio. He dropped out of high school at age 16, became a millionaire at 26, and was broke again by age 27. He has since built four multi-million-dollar companies and has written 44 books. His latest is DRIVE Sales System: The 5 Steps to Increasing Your Sales Reach by 400%. He has studied sales strategies in regard to buying habits, decision making, and product loyalty, and his personal products have sold over $60 million. We discussed why sales is the solution to your problems, why you miss important opportunities when you don't sell correctly, the five personality types in the D.R.I.V.E. sales system, and why correctly identifying the personality type you are talking to determines your success in the sales conversation. In addition, we talked about building trust instantly that creates lasting partnerships, examples of how the D.R.I.V.E. sales system can be accurately applied to Shark Tank pitches, the importance of selling someone THEIR solution instead of yours, and how to skillfully follow up if the sale isn't made on the first call. Finally, we discussed how to create superfans and how to find A-players to work with. You can listen and subscribe to the show on Apple Podcasts/iTunes, Spotify, Audible, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts
Costs are rising. Guests are stressed. Owners are squeezed. And hotels? They're juggling labor inflation, insurance spikes, debt pressure, and renovations delayed since… well, that period we all swore we'd never talk about again. For hashtag#NoVacancyNews I spoke with Mark Carrier, President of B. F. Saul Company Hospitality Group, to reveal what hotel owners really face today — and where smart operators find opportunity when everyone feels the pinch. And yes, we talk about the vibe shift in development, stalled pipelines, conversions, and why intermediation costs + guest data may be the real battleground ahead. Also yes: I slipped in a joke about running hashtag#PMS off a 1980s PC. You're welcome.
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
This is episode 798. Read the complete transcript on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with David Gable of Kixie. Find David on LinkedIn. DAVID'S TIP: "The value is in the conversation, not just the purchase. If a prospect walks away having learned something, they'll take your call again. Maybe not this cycle, but the next."
Learn the exact Instagram Story strategy that helped me jump from 200 to over 2,000 views per story—and get 100+ replies using simple ManyChat DM automations. I'll walk you through real examples, high-converting hooks, and how to turn story engagement into leads, email signups, and sales.LINKS MENTIONED: 10 Day Instagram Plan: https://stephaniekase.com/instagramplan Free Passive Income Guide: https://stephaniekase.com/passiveincomeguide ManyChat Setup Tutorial: https://youtu.be/EeatkaBqoN8?si=O-jfo6-DTVKfeNaG Instagram Story Highlights with Examples - View my highlight “FREE” on my profile: https://www.instagram.com/stephanielynnkase/WATCH ON YOUTUBE: https://youtu.be/qd9UGLiiJzA
Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.
What if the thing you think is helping you close more sales is actually costing you conversions? My guest today, Jillian Murphy, is about to flip everything you know about selling on its head.Jillian went from being unexpectedly let go from her corporate sales job during the pandemic to building a seven-figure coaching business in just two years, all through Instagram DMs. No fancy funnels. No automation. No sales calls. Just authentic conversations that convert. In this episode, Jillian pulls back the curtain on her entire DM selling method, including how she closes clients up to $56K without ever jumping on a call, why making people book a calendar link is costing you sales, and how her content does 99% of the selling for her.If you've ever felt overwhelmed by all the "shoulds" in online business (the webinars, the ads, the complex funnels), this conversation will be a breath of fresh air. Jillian's approach is refreshingly simple, deeply relational, and incredibly effective. Whether you're selling jewelry, coaching, services, or products, this episode will change how you think about sales forever.In this episode, you'll learn:[2:42] The moment everything changed: How Jillian lost her corporate identity and found her true calling in less than 48 hours[5:14] Why attending a mastermind six weeks before getting fired became the catalyst for a seven-figure business[8:36] The Facebook group strategy that generated $68K in her first launch (and why she still doesn't have a website)[12:00] The Google Doc that replaces fancy sales pages, and why simpler is more profitable[15:58] The "bursting pipe" theory: Why calendar links are killing your conversions and what to do instead[20:11] How to handle ghosting in the DMs without losing your dignity (or the sale)[22:56] The objection-handling framework that closed a $56K deal entirely through Instagram messages[25:10] Why Jillian refuses to automate her DMs, and how she still has time for everythingHere are the resources mentioned in the show:Follow @theJillianMurphy on InstagramJillian's Free Weekly Webinar: Mastering DM Selling (Every Wednesday)Jillian's Podcast: Scale Your SalesJoin the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platformSelect “Ratings and Reviews” and “Write a Review”Share your favorite insights and inspirationsIf you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.xo, Tracy MatthewsFollow on Social:Follow @Flourish_Thrive on InstagramFollow @iamtracymatthews InstagramFollow Flourish & Thrive Facebook
One of the most powerful ad discoveries is the anti-testimonial. By flipping traditional testimonials upside down, it turns humor and honesty into high-converting stories that grab attention instantly. Discover how “complaining about success” became a multimillion-dollar ad format.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...
Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, and increase conversions, I interview Richard Shotton.Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/689Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.