Podcasts about conversions

Ever look at your sales conversion rate and wish it were higher? Most business owners feel the same way, and it's often because they're stuck in a cycle of confusion and indecision. But what if there was a way to break free and achieve a freakishly high conversion rate?   This week, Eleanor breaks down the psychology behind freakishly high sales conversion and shows you exactly how to build a business ecosystem that naturally generates higher close rates. This goes way beyond sales scripts or tactics - we're talking about fundamental structural changes that create clarity at every level of your business.   Get full show notes and more information here: https://safimedia.co/WO65

Tired of prospects ghosting your calls? Wondering how to follow up without being “that pushy salesperson”? In this episode of Stay Paid, Luke, Josh, Stephen, and Cody tackle your real-world questions like turning social media likes into actual clients, getting people to answer the phone, and following up in ways that build trust (not annoyance).  

In these dark times, we must fight evil with the most powerful weapons we have.The Rosary is foremost among them.Join the Great Rosary Campaign today at: www.GreatRosaryCampaign.com.The Great Rosary Campaign is a yearlong mission for the conversion of cultural leaders. We will announce a weekly call to pray every Sunday for specific fallen-away Catholics and non-Catholics.THIS WEEK of the Great Rosary Campaign, we will pray for the conversion of former President Barack Obama and his wife, Michelle Obama.The SUGGESTED PENANCE this week is a 24 hour water fast, adjusted for your state in life.Countless Saints and Popes have told us that the Rosary is incredibly powerful for three things in particular:1. Keeping the Faith2. Moral renovation3. Conversions of non-CatholicsThe Great Rosary Campaign is also based on several biblical themes and principles.First, PRAY FOR OUR BRETHREN. “Pray for one another…” (Jas. 5:16). “So then, as we have opportunity, let us do good to all men, and especially to those who are of the household of faith" (Gal. 6:10).Second, PRAY FOR OUR ENEMIES. “You have heard that it was said, ‘You shall love your neighbor and hate your enemy.' But I say to you, Love your enemies and pray for those who persecute you, so that you may be sons of your Father who is in heaven" (Matt. 5:43-44).Third, PRAY FOR ALL MEN, PARTICULARLY LEADERS AND THOSE IN AUTHORITY. “First of all, then, I urge that supplications, prayers, intercessions, and thanksgivings be made for all men, or kings and all who are in high positions…” (1 Tim. 2:1-2).Fourth, GOING INTO BATTLE WITH THE ARK. When the ancient Israelites came to Jericho, God didn't tell them to besiege the city. Instead, He told them to march around it with the Ark of the Covenant seven times, and on the seventh the walls would fall. We will now "march" in prayer for seven days with the New Ark of the Covenant, Our Lady, through the Rosary. We pray in hope that on the seventh day, a day especially devoted to Our Lady (Saturday), extraordinary graces of conversion will be given to those we are praying for.Fifth, EVANGELISM AND APOLOGETICS = LOVE + ARGUMENTS + PRAYER + PENANCE. Ultimately it is God who reveals Himself to a soul, and empowers them to say "yes" to Him by His grace. He chooses to use us, but He does not have to. We must remember that as we evangelize and defend the Faith, our arguments will be fruitless unless informed by love (charity), and reinforced by prayer and penance.Sixth, RETURNING GOOD FOR EVIL. “Do not return evil for evil, or reviling for reviling; but on the contrary bless, for to this you have been called, that you may obtain a blessing" (1 Pet. 3:9).Sign up to take part in the Great Rosary Campaign today: www.GreatRosaryCampaign.com

Sermon by Pastor Jerry Jackson**8/27/25Make sure you check out our church website: https://www.tcpottershouse.comLook us up on social media:Linktree: https://linktr.ee/thepottershousetcFacebook: https://www.facebook.com/ThePottersHouseTC/Instagram: https://www.instagram.com/thepottershousetc/

In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole moments. From live events and major film releases to cultural shifts that dominate the headlines, Paramount has perfected the art of turning high-profile moments into powerful opportunities for advertisers. David breaks down common mistakes brands make, strategies for staying authentic, and the four pillars for success he shared at POSSIBLE—our favorite presentation of the entire conference. If you want actionable insights on how to turn cultural relevance into measurable ROI, this conversation is one you won't want to miss.Key Takeaways:// What tentpole marketing really means today—and how the definition is evolving in an always-on, digital-first landscape.// How to authentically connect with audiences during cultural and industry moments without forcing the brand fit.// The four proven strategies for tentpole success that Paramount uses to deliver impact at scale.// Mistakes brands should avoid when trying to insert themselves into cultural conversations.// How to measure ROI when investing in tentpole-related campaigns.// Where audience expectations are heading in 2025 and beyond, and what marketers need to pay attention to now.Connect with David: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

A while back, I made a mistake that almost killed my ability to close sales — I forgot the reason I got into this game.I stopped listening. I stopped caring. I was chasing numbers and not people.The wake-up call? My wife pulled me aside and said:“You didn't even listen to what that guy told you after the show.”That one sentence hit me like a brick. I realized I stopped crafting the perfect solution and started pushing a pitch.That's when everything changed.In this video, I'm breaking down the exact shift I made that brought my close rate back — and made me feel alive in sales again.→ If you're in sales or building a brand, don't make the same mistake I did. Serve first. Listen hard. The money follows.—

ClassPass - friend or foe? For years, studio owners have argued whether it's the best tool to fill empty spots or the very thing devaluing boutique fitness. In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here's what we're covering: -Why some studios make $16k/month from ClassPass while others swear it's killing their business -The brutal truth about what ClassPass is (and what it isn't) -The real payout structure - and how rates surge or drop based on demand -The 4 biggest myths about ClassPass (and the data that busts them) -Why free trials aren't the enemy (and how studios can benefit long term) -What the numbers actually say about cannibalisation of your members -How corporate wellness deals with Canva, KPMG & more are changing the game -Why your strategy - not ClassPass - is the real difference between success and frustration … and a whole lot more Chapters: ⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated ⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong) ⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert) ⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy ⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More ⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them ⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions ⏳ [47:00] Cannibalisation: The Data vs The Felt Experience ⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk ⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams ⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted ⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model Hope you enjoy! Don't forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa

#620 – In dieser Episode stellt dir Tim die neue Copywriting Academy 3.0 vor. Du erfährst alles über den bevorstehenden Launch, die wichtigsten Neuerungen, Preisgestaltung, Zugangsbedingungen sowie praxisnahe Inhalte und den erweiterten Einsatz von KI. Zudem spricht Tim offen über die Gründe für den Neustart und gibt Einblicke, wie Feedback und persönliche Betreuung zu deinem Erfolg beitragen können. Highlights: "Mehr ist nicht immer besser – manchmal brauchen Kunden weniger, dafür aber vor allem relevanten Content." "Kunden schätzen langfristigen Zugang zu Inhalten, besonders bei zeitlosen Themen wie Copywriting." "Bei der Produktentwicklung zählt, sich ehrlich einzugestehen, wann ein kompletter Neustart sinnvoller ist, als ständige Optimierungen." Timestamps: 00:00 – Launch der Copywriting Academy 3.0 02:08 – Warum eine völlig neue Version entsteht 05:28 – Radikale Entschlankung und Kundenfeedback 09:43 – Zugangsdauer und rechtliche Aspekte erklärt 13:20 – 6 Monate individuelles Text-Feedback garantiert 16:04 – Kerninhalte und Praxisbezug der neuen Academy 17:51 – KI-Integration und neue Workflows 22:11 – Fazit: Mehr Praxis, Feedback und Verschlankung Connect: → Tritt meinem Newsletter bei und erhalte 3 E-Mails pro Woche, die deine Conversions erhöhen: https://www.timgelhausen.de/newsletter/ → Folge mir auf Instagram für Einblicke in mein Business: https://www.instagram.com/timgelhausende/

It's the 11th running of the Race For the Future in Fort Worth, TX on September 14, 2025. This is YOUR chance to make a difference in a industry we all love so much. Important links: All the money goes to The Foundation For Dental Laboratory Technology: https://dentallabfoundation.org/ All about the Race: https://dentallabfoundation.org/news-events/race-for-the-future/ Race website: https://fortworth.californiatriathlon.org/ TO DONATE: https://fdlt.memberclicks.net/donor-form#/ Select: Race for the Future Enter the name of the racer you want to support: BARB WARNER or THE CROWN JEWELS Enter the amount (One Million Dollars) Full Arch Immediate Load Hybrids is still one of the most profitable restorations to a lab. The skill and confidence to do them is difficult, but thanks to Dr. Brandon Kofford, the day of surgery is getting even easier. Two years ago, Dr. Kofford came on this podcast to talk about Smart Denture Conversion. The workflow to make a faster and better converted denture. Well after a lot of work and FDA planning, they are back as Smart on X and have introduced the Omibut (https://smartonx.com/pages/omnibut), a new MUA that can be used at any angle. He also talks about improving the original version to make Smart Denture Conversion 2.0 (https://smartonx.com/collections/smart-denture-conversions-kits/products/pre-coated-tibase-recharge-kit)and the use of prefabricated arches (https://smartonx.com/pages/rapid-arches). Let's be honest. There are a LOT of zirconia on the market these days. How do you know which is which? Is one better than another? Is there one that can handle every situation? Check out a FREE webinar from Ivoclar (https://www.ivoclar.com/en_us) called Zirconia Unboxed with Jeff Smith, CDT. (https://www.ivoclar.com/en_us/course/zirconia-unboxed/246115?utm_source=External+-+Voice+from+the+Bench&utm_medium=QR+code&utm_campaign=Academy&utm_term=August) "This introductory webinar is the first in a five-part series designed to address the most frequently asked questions by dental labs when selecting zirconia for their restorations. With a focus on practical guidance, this session explores the key considerations in choosing the right zirconia, including material properties, esthetics, and processing techniques. This introductory webinar is the first in a five-part series designed to address the most frequently asked questions by dental labs when selecting zirconia for their restorations. With a focus on practical guidance, this session explores the key considerations in choosing the right zirconia, including material properties, esthetics, and processing techniques." Check it out at: https://www.ivoclar.com/enus/course/zirconia-unboxed/246115?utmsource=External+-+Voice+from+the+Bench&utmmedium=QR+code&utmcampaign=Academy&utm_term=August Special Guest: Dr. Brandon Kofford.

The Best Dental Marketing Podcast, powered by Dentainment, delivers cutting-edge strategies to help dental practices attract more new patients and grow in today's competitive digital landscape. In this episode, we explore how Dental Practices can boost conversions by drawing inspiration from the website design and marketing tactics of Four Sigmatic, particularly the effectiveness of their homepage header. We detail how to utilize clear value propositions, strong social proof, compelling calls to action, emotional and relatable imagery, and custom content in crafting dental websites that immediately establish trust and drive patient engagement.  

In dieser Folge spricht Erik Siekmann mit Niklas Schwake, Co-CEO von Metapic – einer der führenden Plattformen für Creator-Marketing in Europa. Metapic bringt Creator und Marken über Performance-Modelle zusammen und ist in 15 europäischen Märkten aktiv. Mehr als 100.000 Creator und globale Marken wie New Balance, Nike, ASOS und Mango nutzen die Plattform, um Reichweite und Conversions zu steigern. Weitere Themen sind: • Managed Service vs. Self-Service: Wann lohnt sich welches Modell? • Creator vs. Influencer – Unterschiede und Chancen für Marken • Warum Community und Engagement oft wichtiger sind als Reichweite • Marktpotenzial im Creator-Marketing: 500 Mrd. USD bei 10–15 % Wachstum • Vergütungsmodelle: CPC, CPA oder Hybrid – welche funktionieren am besten? • Authentizität und Storytelling vs. künstliche Creator Über Niklas Schwake Niklas Schwake ist Co-CEO von Metapic und hat das Unternehmen maßgeblich zu einem der führenden Anbieter im europäischen Creator-Marketing aufgebaut. Sein Fokus liegt auf datengetriebener Kampagnenoptimierung, Performance-Modellen und authentischen Markenerlebnissen. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

In these dark times, we must fight evil with the most powerful weapons we have.The Rosary is foremost among them.Join the Great Rosary Campaign today at: www.GreatRosaryCampaign.com.The Great Rosary Campaign is a yearlong mission for the conversion of cultural leaders. We will announce a weekly call to pray every Sunday for specific fallen-away Catholics and non-Catholics.THIS WEEK of the Great Rosary Campaign, we will pray for the conversion of former President Bill and his wife, former Senator and Secretary of State Hillary Clinton.The SUGGESTED PENANCE this week is a 24 hour water fast, adjusted for your state in life.Countless Saints and Popes have told us that the Rosary is incredibly powerful for three things in particular:1. Keeping the Faith2. Moral renovation3. Conversions of non-CatholicsThe Great Rosary Campaign is also based on several biblical themes and principles.First, PRAY FOR OUR BRETHREN. “Pray for one another…” (Jas. 5:16). “So then, as we have opportunity, let us do good to all men, and especially to those who are of the household of faith" (Gal. 6:10).Second, PRAY FOR OUR ENEMIES. “You have heard that it was said, ‘You shall love your neighbor and hate your enemy.' But I say to you, Love your enemies and pray for those who persecute you, so that you may be sons of your Father who is in heaven" (Matt. 5:43-44).Third, PRAY FOR ALL MEN, PARTICULARLY LEADERS AND THOSE IN AUTHORITY. “First of all, then, I urge that supplications, prayers, intercessions, and thanksgivings be made for all men, or kings and all who are in high positions…” (1 Tim. 2:1-2).Fourth, GOING INTO BATTLE WITH THE ARK. When the ancient Israelites came to Jericho, God didn't tell them to besiege the city. Instead, He told them to march around it with the Ark of the Covenant seven times, and on the seventh the walls would fall. We will now "march" in prayer for seven days with the New Ark of the Covenant, Our Lady, through the Rosary. We pray in hope that on the seventh day, a day especially devoted to Our Lady (Saturday), extraordinary graces of conversion will be given to those we are praying for.Fifth, EVANGELISM AND APOLOGETICS = LOVE + ARGUMENTS + PRAYER + PENANCE. Ultimately it is God who reveals Himself to a soul, and empowers them to say "yes" to Him by His grace. He chooses to use us, but He does not have to. We must remember that as we evangelize and defend the Faith, our arguments will be fruitless unless informed by love (charity), and reinforced by prayer and penance.Sixth, RETURNING GOOD FOR EVIL. “Do not return evil for evil, or reviling for reviling; but on the contrary bless, for to this you have been called, that you may obtain a blessing" (1 Pet. 3:9).Sign up to take part in the Great Rosary Campaign today: www.GreatRosaryCampaign.com

We're saved by grace through faith in Jesus Christ and not by our good works. But is it ever too late? But can a person really live their entire life in sin, convert on their deathbed and still make it to heaven?Join me for Today's Daily Word & Prayer to learn moreScripture Used in Today's MessageLuke 23:42-43Hebrews 3:12-13If you've not read my book, Takin' it to Their Turf. request a copy on my website, www.CampusAmerica.com.You'll be inspired, encouraged, and learn plenty about evangelism and spiritual warfare through the 70+ stories I share of my campus evangelism experiences.We send a copy to anyone who donates to our ministry, but if you can't do so, simply request a copy by sending us an email. Who do you know that needs to hear today's message? Go ahead and forward this to them, along with a prayer that God will use it in their life.To find Tom on Instagram, Facebook, TiKTok, and elsewhere, go to linktr.ee/tomthepreacher To support Tom Short Campus Ministries, click herehttps://www.tomthepreacher.com/support************ Do you want to have all your sins forgiven and know God personally? *********Check out my video "The Bridge Diagram" at https://www.youtube.com/watch?v=m0Kjwrlind8&t=1sCheck out my website, www.CampusAmerica.com, to learn more about my ministry and sign up for my daily email. And make sure to request a copy of my book, Takin' it to Their Turf, when you visit my website.Check out my videos on this channel to learn how to answer tough questions challenging our faith.

Most brands want more customers, better conversions, and stronger ROI. But here's the catch: when it comes to customer acquisition, there's one critical rule most brands completely skip. And missing it could be the reason your campaigns aren't delivering the results you want. In this episode, you'll discover the #1 rule of customer acquisition that turns efforts into measurable growth. I break down why this overlooked step is the foundation of successful strategies, how skipping it sabotages your conversions, and what you can do to apply it immediately. If you're ready to boost conversions, maximize ROI, and build a customer acquisition engine that actually works, this episode is for you. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Today's Topics: 1) Gospel - Matthew 19:23-30 - Jesus said to His disciples: “Amen, I say to you, it will be hard for one who is rich to enter the Kingdom of heaven. Again I say to you, it is easier for a camel to pass through the eye of a needle than for one who is rich to enter the Kingdom of God.” When the disciples heard this, they were greatly astonished and said, “Who then can be saved?” Jesus looked at them and said, “For men this is impossible, but for God all things are possible.” Then Peter said to Him in reply, “We have given up everything and followed You. What will there be for us?” Jesus said to them, “Amen, I say to you that you who have followed Me, in the new age, when the Son of Man is seated on His throne of glory, will yourselves sit on twelve thrones, judging the twelve tribes of Israel. And everyone who has given up houses or brothers or sisters or father or mother or children or lands for the sake of My Name will receive a hundred times more, and will inherit eternal life. But many who are first will be last, and the last will be first.” Memorial of Saint John Eudes, Priest Saint John, pray for us! Bishop Sheen quote of the day 2, 3, 4) Praying for the dead 3) Conversions to Catholicism Jesus appears to a devout Muslim and shows him the Truth 4) Spiritual Lukewarmness and how you can avoid this

In this conversation, Paul Janaitis shares his journey from becoming a licensed realtor at 19 to establishing a successful general contracting business and consulting in the real estate space. He discusses the challenges and opportunities in the Pennsylvania real estate market, the importance of mentorship, and the dynamics between realtors and contractors. Paul emphasizes the significance of building relationships and networking, as well as the strategies he employs in real estate investments, particularly in multi-unit properties. He also provides insights into the necessity of being hands-on in construction projects and the potential for remote real estate investing.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Welcome to a special re-run edition of The Mind of George Show, and our Back to School Series. Whether you're a longtime listener or just tuning in, this episode is foundational. George revisits one of the most impactful solo episodes to date—the “Triangle of Death”—where he breaks down the 3 biggest mistakes entrepreneurs make in their customer journey. These are the blind spots that sabotage trust, conversion, and long-term business success, and this episode is a must-listen reminder of how to do it right.George lays out a powerful framework for entrepreneurs at any stage—whether you're trying to get to your first 10K month or scaling past seven figures. These three mistakes may seem simple on the surface, but they often go unnoticed and can be the silent killer of momentum and connection.What You'll Learn in This Episode:How to identify and fix the “Triangle of Death” in your customer journeyWhy empathy and timing are critical to successWhat to do instead of overloading your audience with contentHow to rebuild trust and connection through customer-centric communicationActionable steps to increase retention, results, and referrals Key Takeaways:✔️Zone of Doubt: That critical moment after a customer opts in or buys—don't leave them hanging. Fill the emotional gap quickly and intentionally.✔️Inverse Journey: Making it all about you instead of them. Your customer's journey should always be focused on their results, not your accolades.✔️Drown the Journey: Overloading your customer with too much too fast creates overwhelm and resistance. Ease them in with clarity and support. Timestamps:[00:00] – Intro to the Back to School Series + Episode Setup[04:00] – Why the Triangle of Death kills momentum[06:00] – Mistake #1: Zone of Doubt – commitment remorse and how it derails trust[10:00] – Mistake #2: Inverse Journey – making it about your story instead of their transformation[15:00] – Mistake #3: Drown the Journey – how to avoid overwhelming your audience[20:00] – Leadership = communication that lands. Why implementation beats information[23:00] – The ultimate responsibility of every entrepreneur Your Challenge This WeekAudit your onboarding experience. Choose one touchpoint—whether it's an opt-in email, first purchase confirmation, or DM follow-up—and ask:“Does this make the customer feel seen, safe, and supported?”Then make one small improvement to reduce doubt and increase clarity.Resources Mentioned in the Episode:Customer Journey Training Video: DM George on Instagram for accessThe Catalyst by Jonah Berger – for deeper insights into behavior and customer motivationWant to Go Deeper with George?Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here Attend Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

This week on Marketing O'Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week.Visit us at - https://marketingoclock.com/

In this episode, Meredith's husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.Chapter Markers[0:00] Introduction[0:24] Welcome to Insider's Inbox[0:32] Excitement about AI in SEO[1:42] Reddit study on ChatGPT using Google[2:31] How the test revealed Google reliance[3:40] Introduction to zero-click search[4:19] Fewer visits but higher conversions[4:58] Ahrefs study: 23x higher conversions from AI traffic[5:34] Decoupling impressions from visitors[6:15] Implications for photographers and local SEO[7:15] AI results tied to Google rankingsArticles referenced in this episode:https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/https://ahrefs.com/blog/zero-click-search/https://ahrefs.com/blog/the-great-decoupling/https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/ --- Sign up for my upcoming Optimize for AI Guide

Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in communicating product benefits effectively to boost conversions. Decibel ratings can be confusing to consumers, so it's important to simplify these terms and visualize their impact. Chapter Markers Time Chapter Description 00:01 Introduction and Recap Danny introduces the topic of the episode and recaps the previous discussion on optimizing product images. 00:49 Overview of Current Project Dorian Gorski provides background on the product being optimized - a set of earplugs, outlining the goals of improving the main image. 03:45 Testing AI-Generated Concepts Matt discusses the importance of qualitative feedback and shares insights on how shoppers perceive the product images being tested. 10:09 Insights from Shopper Feedback The team analyzes customer feedback on competitor products and discusses the importance of visual clarity in conveying product benefits. 12:31 Presenting Image Concepts The hosts present two different image concepts for the earplugs and discuss the rationale behind their designs. 19:35 Explaining Decibel Reduction Danny breaks down the importance of explaining the decibel reduction in simple terms for consumers. 25:09 Concept Testing Results A concept testing exercise reveals customer preferences between two design options, emphasizing the importance of visual representation. 32:12 Next Steps and Future Testing The hosts outline the next steps for implementing the new main image and additional testing strategies to further improve conversions. Notable Quotes "It's all about iteration and learning – combining data and creativity to optimize results." Resources Mentioned AI design: Utilized to generate concepts and variations for product images. Keplo: Mentioned as a tool used for research and design variations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025

Ready for the easy button on postcards? Check out ⁠www.GEOsential.com⁠Join the free Mailer Bootcamp to send your first (or next!) 10X Mailer: ⁠www.MailerMomBootcamp.com⁠I help Real Estate Agents develop BRANDED content that will position them as the AREA EXPERT through proven strategies to rapidly grow their business and position them as the area expert that everyone wants to work with to buy and sell their home!2 bestselling books on Postcards for Real Estate Agents are available on Amazon:*Success with Real Estate Mailers*Success with Just Listed & Just Sold Postcards

#541 Want to make your website your best salesperson? In this episode, host Brien Gearin dives into the fascinating world of conversion rate optimization (CRO) with Sahil Patel, CEO of Spiralize. Together, they explore how your website can and should be converting more of the traffic you already receive. Sahil shares his journey from being a Spiralize customer to leading the company, along with actionable insights into A/B testing, website optimization, and building a data-driven approach to increase conversions. Discover the power of proven A/B test winners, the importance of running iterative experiments, and why CRO is positioned to be as critical for businesses today as SEO was 20 years ago. Whether you're a B2B SaaS company or a small business owner looking to optimize your website, this episode is packed with value! (Original Air Date - 12/16/24) What we discuss with Sahil: + Website as a salesperson: Your website should convert visitors + CRO defined: Turning visitors into customers through testing + A/B testing power: Measure and refine website performance + Data-driven strategies: Use proven A/B test winners + Website optimization tips: Try Loom videos and Google Translate + Focus on B2B SaaS: Optimize trial and demo buttons + CRO beyond SaaS: Applicable to industries like home services + Avoid pitfalls: Don't skip testing or rely on guesses + Future of CRO: Positioned for growth, like early SEO + Spiralize's model: Full-service, data-powered optimization Thank you, Sahil! Check out Spiralyze at ⁠Spiralyze.com⁠. Follow Sahil on ⁠LinkedIn⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity's bold bid for Chrome, Google's new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5's rocky rollout, a hilarious Gemini bug, and Google's claims about AI-driven search trends and website traffic.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.  

Matt is a seasoned entrepreneur and powerhouse in the ecommerce world. Over the last 30 years, he's launched and scaled businesses across industries, from concrete and brick-and-mortar ventures to thriving ecommerce brands. As the Managing partner at Build Grow Scale, Matt has personally helped hundreds of store owners reach and surpass the million-dollar mark, with many hitting $10M+. A sought-after speaker, Matt has graced stages across North America, sharing his expertise on ecommerce optimization and growth strategies with audiences from around the globe.Highlight Bullets> Here's a glimpse of what you would learn…. Transition from retail arbitrage to private label brands in e-commerce.Importance of delegation and hiring the right people for business growth.Learning from failures and embracing setbacks as opportunities for growth.Strategy of acquiring existing Facebook groups to access established audiences.Challenges faced in scaling e-commerce businesses, including inventory management.The role of TikTok and other marketing channels in driving sales.Prioritizing resources effectively for sustainable growth.Emphasis on focusing on high-return products and optimizing cash flow.Importance of building a cohesive brand identity in a competitive market.Strategies for expanding into direct-to-consumer (DTC) sales and retail channels.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley chats with Matthew Stafford, managing partner at Build Grow Scale, about achieving e-commerce success through effective systems and strategies. Matthew shares insights on conversion rate optimization, emphasizing the importance of understanding customer feedback and optimizing checkout processes. Key takeaways include adopting a long-term business mindset, prioritizing exceptional customer service, and eliminating ambiguity in customer communications. Matthew also highlights the value of showcasing responsiveness to customer feedback and leveraging AI for data analysis. This episode offers actionable tips for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Regular Reviews: Schedule regular reviews of customer feedback and website performance.Data-Driven Decisions: Use data to inform decisions and prioritize improvements.Stay Agile: Be willing to adapt and make changes based on new insights and feedback.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonLucky OrangeBuild Grow Scale  "Persuasion" by Robert Cialdini  Letting Go by David Hawkins  Special Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael Gerber, author of the E-myth. Today I am speaking with Matthew Stafford, and he is going to be talking about how e-commerce success isn't just about luck, it's about systems. It's learning what customers actually want and implementing proven strategies to boost conversions, setting up your business for long term success and scalable growth. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or consultant who can help take your business to the next level, my team and I bring hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale or ...

Social commerce has become one of the most powerful drivers of online revenue, and when combined with the right video marketing strategy, it can turn casual viewers into loyal buyers faster than ever. In this episode, we sit down with Eitan Koter, co-founder of Vimmi, to explore how brands can turn content into real revenue using the combined power of social commerce and video marketing. Eitan starts by sharing his background and the story behind Vimmi, a video commerce platform helping brands drive sales with shoppable video and live shopping across storefronts and social networks. He then defines social commerce in today's context, explaining how it has evolved from simple “buy now” links to a full-scale ecosystem where video, community, and purchasing power merge seamlessly. For businesses wondering where to start, Eitan breaks down exactly how to launch your first social commerce videos, from choosing the right platforms to understanding your audience's buying triggers. He introduces his powerful Content, Community, and Commerce framework, which shows how storytelling, engagement, and sales strategy work together to drive long-term results. Listeners will also learn what makes content truly valuable in a social commerce setting, how to maintain high-quality output while producing videos at scale, and why consistency often beats one-off viral hits. Listen now and start transforming your video content into conversions that count. Topics Discussed in this episode: Eitan's background and an overview of Vimmi (02:04) A definition of social commerce and how it has evolved over the last few years (07:56) How to get started with social commerce videos (12:10) Eitan's Content Community and Commerce framework (23:09) What is valuable content when it comes to video and social commerce? (33:28) Setting up a system to ensure you can generate a high quantity of videos (41:05) The KPI's you should be tracking with your video marketing campaigns (48:34) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Vimmi Sit back, grab a coffee, and learn practical strategies to help you sell more through social commerce.

B2B buyers now expect the same speed, personalization, and precision they enjoy in consumer shopping—and that expectation is redefining digital commerce. In this episode, inspired by How Boston Scientific uses AI search to transform B2B commerce + boost conversions, we break down how AI-powered search is closing the experience gap, boosting conversions, and creating measurable ROI.With insights from Boston Scientific's digital transformation journey, we explore how they tackled search performance challenges, integrated Coveo's AI relevance platform into SAP Commerce Cloud, and deployed an “intent box” to unify search and chat into a single entry point. The results: faster customer experiences, empowered sales teams, higher retention, and a staggering 300% growth in online order revenue.What You'll Learn in This Episode:The Experience Gap in B2B CommerceWhy B2B buyers expect Amazon-level experiencesHarvard Business Review study: 70% say AI is essential for e-commerce's futureCommon barriers: data privacy, skills gaps, executive alignmentWhat Makes AI-Powered Search DifferentEnriched intent detection that understands buyer needsAutomatic re-ranking and behavior-based recommendationsQuestion answering and dynamic content filtering to reduce frictionBoston Scientific's Search TransformationIntegrating Coveo's AI platform with SAP Commerce CloudCentralizing content from 55+ sources into one intelligent indexPersonalizing search results for both customers and sales repsThe “Intent Box” InnovationUnifying search and chat into one smart entry pointDelivering fast, accurate, contextual answers from anywhere in the siteChanging the way customers interact with digital channelsMeasurable Impact and ROI20%+ jump in search conversion ratesCustomers discovering and purchasing new products via searchReduced customer service calls and improved self-service300% increase in online order revenueKey Lessons for AI Success in B2BStart with the business problem, not the platformFocus on relevance, not just channelsPartner with providers who offer both technology and strategic guidanceKey Takeaways:AI search can close the B2B experience gap and boost customer satisfactionUnified, intent-driven experiences speed up buying and sellingStrategic alignment between tech and business goals drives ROIIntegration with existing platforms preserves flexibility while adding intelligenceRelevance is the ultimate metric for digital commerce successSubscribe to our podcast for expert insights on AI in commerce, B2B digital transformation, and customer experience innovation. Visit The Future of Commerce for in-depth research on how technology is driving measurable business results. Share this episode with digital leaders, e-commerce managers, and sales enablement teams looking to close the experience gap.

Most business owners focus on attracting new leads but overlook one critical stage—nurturing and onboarding the customers they already have. In this episode, Sally Sparks-Cousins shares how to use customer lifecycle automation to prevent leads from slipping through the cracks and keep clients engaged from day one. You'll learn how to: Build lead collection campaigns that attract your dream clients Convert more leads with follow-up and long-term nurture sequences Keep engagement high with consistent, automated communication Present timely offers that turn warm leads into loyal customers If you've ever built an email list only to let it go cold, this tip will help you create an automation system that works while you sleep.

Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you. I'm sharing the 5 specific problems I discovered with sales-first marketing.  Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales. You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money. In this episode, we're chatting about: • The 5 problems with sales-first marketing • Brand-first marketing framework  • The transition strategy  • Platform exclusivity method  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Are visitors bouncing before they ever become leads? You might be making them work too hard. In this episode of Search Smarts, host Bob Brennan reveals how small tweaks, like skipping the contact form or offering instant estimates, can lead to big jumps in conversions. He breaks down the mindset shift from "what do we want from the user?" to "what does the user want from us?" If you're ready to eliminate friction, boost trust, and turn more traffic into real results, this one's a must-listen. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Unlock the secrets of social media mastery with Logan Forsyth, the visionary behind Media Scaling. Ever wondered how to distinguish genuine experts from those spinning hollow promises? Our conversation with Logan will equip you with the ability to discern authenticity while navigating the ever-evolving social media landscape. Explore the highs and lows of social proof, from the pitfalls of fake followers to the triumphs of authentic engagement, and learn how these experiences shaped Logan's journey from digital marketing novice to industry leader.   Join us as we dissect the meteoric rise of short-form content across platforms like TikTok, Instagram, and YouTube. Logan shares insights on transforming viral reach into a loyal follower base by targeting the right audience and maintaining quality content. Harness the power of digital marketing strategies for high-ticket sales with practical tactics like DM automations and Video Sales Letters (VSLs). We dive into the art of crafting compelling call-to-actions and the nuances of value-based content that drives conversions, especially for high-ticket items.   Embrace the future of content creation with strategies that balance the allure of viral trends and the uniqueness of innovation. Discover how to build a social media team that keeps quality high and time management efficient. We share techniques for optimizing content through split testing and repurposing, ensuring your brand remains agile and impactful. Whether you're scaling your brand or fine-tuning your social media presence, our chat with Logan is packed with actionable insights and strategies to elevate your social media game.   CHAPTERS    (00:00) Navigating the Social Media Growth Space (04:03) Short Form Content Growth Strategies (09:58) Effective Strategies for High Ticket Sales (22:48) Content Strategy for Social Media (26:14) Content Strategy and Social Media Teams (37:00) Social Media Testing and Clipping Strategies (43:12) Social Media Content Strategies and Engagement  

In this episode of Grow a Small Business, host Troy Trewin interviews Suzanna Chaplin, founder of ESB Connect, shares her incredible journey from starting an email marketing business with her father to building a powerhouse with over 17 million email addresses and £1.5M in revenue. She opens up about overcoming £250K in debt, navigating the emotional toll of a family business, and pioneering the UK's first email retargeting tech that matches anonymous site visitors with emails. Suzanna also dives into scaling with profitability, building a resilient team, and why owning your audience is more critical than ever. Her story is packed with real challenges, bold moves, and powerful insights for any business owner chasing sustainable growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Suzanna Chaplin, the hardest thing in growing a small business is navigating the emotional rollercoaster—the constant ups and downs. One day everything feels great with strong sales and a happy team, and the next day, key clients might pull budgets or team members might resign. It's the ability to stay consistent, keep showing up every day, and push through the tough times that truly tests a business owner's resilience. What's your favorite business book that has helped you the most? Suzanna Chaplin's favorite business books that have helped her the most include “Winners” by Alastair Campbell for its insight into what makes successful people tick, and “The 7 Habits of Highly Effective People” by Stephen Covey, which she values for its lessons on communication and understanding people's core motivations. She also mentioned “Good to Great” by Jim Collins and books by Adam Grant as powerful resources that have shaped her business thinking. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Suzanna Chaplin recommends several powerful podcasts and online resources to help grow a small business, including How I Built This by Guy Raz for inspiring founder stories, Diary of a CEO for raw and insightful conversations (especially earlier episodes), and Sweat Equity by the founders of Hype for practical branding tips. She also suggests Founders for deep dives into entrepreneurial mindsets and The Spark by Emma Grede for valuable perspectives from a female founder's lens. Suzanna emphasizes that podcasts, books, and mentorship have been key to her learning, offering real-world solutions to everyday business challenges. What tool or resource would you recommend to grow a small business? Suzanna Chaplin recommends Xero as a must-have tool to grow a small business, emphasizing the importance of knowing your numbers and staying on top of cash flow. While it may seem basic, having clear visibility into your finances is crucial for making smart decisions. She also highlights the value of implementing a solid CRM system as the business scales, helping manage team workflows, forecasting, and client communication more efficiently. These tools, she says, are essential for building a strong operational foundation. What advice would you give yourself on day one of starting out in business? Suzanna Chaplin's advice to herself on day one of starting out in business would be: “It's going to be okay—keep going and stay consistent.” She emphasizes the importance of trusting the journey, making quicker decisions when needed (especially around hiring), and not holding onto people or situations that no longer serve the business. She'd also remind herself to stay organized, believe in her instincts, and understand that the hard days will pass—and every small step forward adds up to big progress. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: You don't truly own your audience until you own their email address – Suzanna Chaplin Every small step you take during hard times becomes a giant leap in hindsight – Suzanna Chaplin Delegation isn't weakness — it's the key to real growth – Suzanna Chaplin      

In this episode, Molly shares her 3Cs Leadership Framework: Clarity, Cadence, and Conversions, to help law firm owners transform their support team into proactive, accountable leaders. With strategies like daily huddles, stakeholder meetings, and data-driven decision-making, this session offers a clear path to scaling growth without micromanagement.   Key Takeaways:   Transform your law firm by empowering support teams to lead independently using the 3Cs framework: Clarity, Cadence, and Conversions. Implement structured daily huddles and weekly stakeholder meetings led by team members for improved operational efficiency. Shift from task delegation to fostering a team culture where members take ownership, driving business growth, and freeing up managerial resources. Utilize analytics for data-driven decision-making, ensuring each team member contributes to the firm's overarching goals. Boost team morale and reduce turnover by offering leadership training, constant feedback, and engaging them in strategic business growth.   Quote for the Show: "You're not stuck because your team isn't smart. You're stuck because everything is still dependent on you." - Molly McGrath   Links: Website: https://hiringandempowering.com/ Facebook: https://www.facebook.com/hiringandempowering Instagram: https://www.instagram.com/hiringandempowering LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/ The Law Firm Admin Bootcamp + Academy™ : https://www.lawfirmadminbootcamp.com/ Get Fix My Boss Book: https://amzn.to/3PCeEhk   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/lgxqW56nGAY

Are your webinars not converting like they used to? You're not alone. In this episode, I break down the five most common mistakes made by myself and my clients that could be holding you back from hitting that 10%+ live conversion rate.I'll share how I've grown my webinar conversions from 4% to 16.5% and exactly what you need to shift in your teaching, offers, attendance strategy and pitch to finally see more sales in-webinar.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: Newsletter Mistakes That Kill a Coach's Conversions (And How to Fix Them)

In this episode of the Veterinary Marketing Podcast, I'm diving deep into what it really takes to run successful Facebook (Meta) ads for your veterinary practice. Over the past decade, I've managed millions of dollars in ad spend for local businesses, and I've seen firsthand how tricky Meta ads can be for vets. Unlike e-commerce, where you can track every sale, veterinary services have a much more complex path from ad click to booked appointment. That's why I'm breaking down the real-world strategies, common pitfalls, and proven tactics that actually work—so you don't waste your budget or your time. We'll start by talking about why Meta ads are uniquely challenging for veterinary practices, especially when it comes to tracking results and building the right marketing infrastructure. I'll share why organic content is absolutely essential before you ever spend a dollar on ads, and how to use Facebook and Instagram as top-of-funnel platforms to build awareness and nurture potential clients. We'll also cover the impact of iOS 14 privacy changes, how to set up tracking properly, and when Facebook ads are (and aren't) a good fit for your practice. Plus, I'll walk you through audience targeting, creative strategies, budgeting, and the importance of testing and iterating your campaigns. To bring it all together, I'll share real-world success stories from practices that have launched grand openings, promoted events, and introduced new services using Meta ads. We'll also talk about the long-term growth strategies you need—like CRM integration, email nurturing, and retargeting—to turn leads into loyal clients. By the end of this episode, you'll have a clear roadmap for using Facebook and Instagram ads effectively, with actionable steps you can start implementing right away. Whether you're just getting started or looking to take your ad campaigns to the next level, this episode is packed with insights to help your veterinary practice grow.

Dave's Journey Back To Nature: Part 1A young man discovers nudism.Based on posts by Big galoot, in 6 parts. Listen to the Podcast at Steamy Stories.My name is Dave and I found out I'm a naturist.I was a shy and introverted teenager. By the time I was eighteen, the most I had done sexually was to masturbate over the lingerie models in my mums home shopping catalogue.Around this time I also discovered that I loved being naked. This was a good few years ago, before the internet was everywhere; more innocent times maybe. I didn't know anything about naturism, or anything like that, I just knew I loved being naked. It felt so right. Everything was fine for a while; I would spend time in my room naked, with the door locked of course. Then I met my first girlfriend, and even though we got on well, I found I couldn't tell her about wanting to be naked. I even started cancelling dates so I could stay home in the nude. We would eventually drift apart.I started getting bolder with my nudism. I'd go from my bedroom to the bathroom with no clothes on; that sort of thing. I eventually built up the courage to walk around the house naked when I knew no one was at home. That summer I ventured outside for the first time.It was amazing, the warm sun on my naked body. I started refusing to go on trips with the rest of the family, or meet up with friends, so I could stay at home, alone, naked. My parents just thought I was a surly teenager.On one such occasion, everyone had gone off for the day. By 11 o'clock I was laid out in the back garden, basking in the hot sun, idly playing with my cock. I heard a little cough and a female voice say "umm, excuse me, sorry for interrupting" I sat bolt upright, my hands automatically covering my genitals, I looked around and saw Muriel, a friend of my mother's, standing there; an amused look on her face."Sorry for startling you David, I was just dropping off this parcel for your mum, when I saw no one was in I thought I'd bring it around the back and put in in the garden shed."I was too embarrassed to say anything. Muriel continued, "I've known you since you were a little boy, my how you've grown." I think I went even redder, if that was possible,She continued; "I envy you; lying there enjoying the sun on your body. If I had more time, I think I'd strip off and join you. But I must keep going. Enjoy the rest of your day, and tell your mum I'll phone her later."And with that, she was gone. Now, as I said earlier, these were more innocent days, before the big fetish for MILFS. Although Muriel was a very attractive woman, and would definitely have qualified. I just didn't think of her in that way. What I did take from what she'd said, was that maybe being naked wasn't that strange, and maybe I wasn't some sort of weirdo. I was also aware that a bit of me had enjoyed getting caught. My cock hidden behind my hands, growing, rather than shrinking.In September, I went to college and had to find somewhere to live. I eventually moved into a house with three other students; John, Mary, and Suzi. They were a good bunch and we got along well, but I really missed my freedom to wander around nude.One evening we were all very drunk and Suzi suggested we play truth or dare. After lots of moans and groans, we eventually got the game started. It came to my turn and I elected to tell a truth. I was quite pissed and blurted out about wanting to be naked all the time. There was silence for a while until Mary, who I think was even more drunk than me, started laughing and said she thought it was great; and that she thought she was a lesbian; and that we should all be free to be what we want. Mary's confession certainly trumped mine and thankfully took up the rest of our drunken conversations.I was first up the next morning, my head ready to explode. I was making coffee when Mary walked into the kitchen, we both managed painful good mornings, and then Mary said, "Did I really tell everyone last night that I was a lesbian?""Yes you did, and I told you all I was a nudist."When we stopped laughing Mary said, "Right; get them off." Pulling at my tee shirt."Piss off," I said, laughing.Mary stopped "I meant what I think I said last night. It's great you've told us, and this is your house and you should be free to be naked, if you want.""Thanks Mary, I'm not sure if the other's agree with you, though.""Well fuck them! They'll just have to get used to it.""You're still drunk." I dismissed her remarks."Probably, but l do mean it."I sat with my coffee, thinking about what Mary had said. I wasn't too concerned about what John thought. He spent most of his time at his girlfriend's anyway.Suzi was another matter. Both Mary and Suzi were good looking, outgoing girls who were fun to be with. But truth be told, I had a bit of a crush on Suzi. All of us in the house had flirted a bit and made some saucy comments, as any group of young people might. But Suzi had flirted a bit more with me, enough to make me think that the attraction might be mutual. But I was young and inexperienced, and not too certain of myself, and had now confessed my, what some might see as, perversions.Pushing Confessions into Conversions.That evening, I was in the house on my own, sat watching television. I was sorely tempted to strip off, but I dared not. Mary came in and said, "What are you up too?""Nothing much, I'm meant to be studying, but I'm just vegging out in front of the box.""Well if you want to you should do it nude.""Do you think so?" I said, pleaded for her to talk me into it."Definitely, if you're happier that way, then that's what you should do. And anyway your safe, you know I'm not gonna jump your bones."We both laughed a bit at this."How are you feeling about your little confession last night?" I asked Mary."Fucking brilliant! You're my friends and flat mates, and I've wanted to tell you for ages. Didn't mean to do it drunk, playing truth or dare, but I'm glad you all know.""I think it's great and I'm really happy that you're happy. I don't know if this is appropriate, but if anyone gives you any hassle about it, I'll thump them for you, if you want." I assured her.Mary laughed. "Thanks for being supportive, you're like a big brother, but I'm a good scratcher and biter myself.""That could be interesting," I said with a smirk."Fuck off! Anyway, you'll never get to find out. Now; you gonna get naked and relax, or what?"I thought about it. "I think I will, if it's ok with you?""Of course it is, do you want me to go outside while you undress?""Actually I think I enjoy being watched as well.""You Tart!""I know." We both laughed.I'd gotten down as far as my underpants, Mary watching me the whole time, when she spoke, "I've got one concern.""What?" I asked, a little worried."Is your ass clean? I don't want you putting skid marks all over the sofa." She never lack for British wit."Fuck off!" I said, both of us laughing loudly. Mary could be very crass and very funny.There were two sofas in our living room. I was sat on one, naked, and Mary on the other. The evening had been fun, watching a bit of tv, chatting, and generally relaxing.At one stage, there was a bit of a sex scene in one of the movies, nothing to write home about, but none the less, I had a semi erection. I was also dying to use pee. I tried holding it but the full sensation was having an even worse effect on my cock. I'd have to walk past Mary on her sofa to get out the room and would look silly with my hand over my crotch. Eventually I thought, ‘Fuck this, I'll just brazen it out.'As I passed Mary she gave me a hard smack on the bum."What was that for?" I asked."Firstly, you have a very slappable bottom and secondly, you're lucky I didn't slap something else, flaunting that bloody big thing about the place.""Sorry." I started apologizing."Don't be, I'm only joking, now get to where you're going and come back, I think there's an even juicier scene coming up," Mary said, with a big, knowing grin on her face.Around 11 o'clock I was thinking of going to bed, when Suzi returned from a night out. She walked into the living room and stopped dead in her tracks, obviously not expecting to find me naked. Before I could say anything Mary piped up"How was your night, Suzi?""Good! Mummy and daddy were in town, they took me out for a lovely meal. I invited them back but they wanted to get home. Good job they did, by the looks of it.""Oh, that could have been fun," Mary said."Umm," Was all Suzi managed."Now where are you going to sit, next to that lovely naked man or next to this raging lesbian?" Mary asked, giving Suzi a very exaggerated wink."Next to the naked man I think, there's a better angle of view," Suzi paused for effect. "Of the telly." We all laughed a bit and Suzi sat down a couple of feet from me.Even though I was staring directly at it, I couldn't tell you what was on the tv. I was much too aware of this beautiful woman sitting so near to me. I think she'd probably had a few glasses of wine when she was out, she seemed very relaxed and smiley. Even though I was staring ahead I was aware of her looking at me, it made me tingle and caused a stirring in my crotch which I tried, I think none too successfully, to hide by raising my thigh up a bit.Eventually she said she had to use the bathroom, and was going to bed after that. The effects of the wine and sitting on the low sofa meant that she went to put her hand on my knee to help herself up. At the same time I sat forward to help her up, causing her to miss my knee and put her hand slipping off my mid-thigh, and onto my rather large boner, which I had been trying unsuccessfully to hide under my leg.My stiffened cock was in pain from the weight trying to bend it. I immediately yelped and; she instinctively moved her hand away whilst trying to stand at the same time. She lost a bit of balance, which caused me to put a hand on her bottom to stop her falling backwards and her hand to go back again to my thigh, then slipping again but this time merely brushing my cock while her hand sank into the cushion, The bounce made my cock flop up on top of her hand. I pushed forward and she was eventually upright.We both said, "Oops, sorry." Before cracking up into hysterics."Good night Dave, good night Mary," Suzi said, still laughing. "See you tomorrow.""Night!" We both said.“Worst hand job ever!” I said, loud enough for Suzi to hear.After she had left, I looked at Mary, she was shaking her head."That was like a bloody Carry On film," She said."I know, it was mad, her hand on my nob, my hand on her ass, I couldn't have planned that if I tried." A bit brave, and proud of my wit.We both smiled. "Have you had a nice evening, being nude?" Mary asked."Fabulous! Thank you for encouraging me, and making it possible,"Mary smiled, but I think I saw a little sadness in her countenance. "You're very welcome," she said.I stood up. "I'm off to bed now, I'm knackered," I paused in front of Mary, my cock hanging down. "You know it's strange, if I was dressed I think I'd bend down a give you a peck on the cheek to say good night and thank you for being a good friend. But, as it is, it doesn't seem right." I said, feeling all philosophical."Piss off, will you; and take your big dong with you," Mary said, before trying to slap me on the ass again. I managed to jump out the way, my semi flaccid tallywhacker flopping a bit, and went to bed laughing.I lay in bed thinking what an amazing night it had been. My housemates seemed ok, and even encouraging of my nudity; and one of them was a secret spanker, I smiled to myself before having the most amazing masturbation session ever, thinking of what might have been and dreaming of what might be.The next few weeks were uneventful; we didn't see much of John, who seemed of the impression that we were all a bit too weird for his liking. I went around nude whenever the mood took me, Mary slapped my ass whenever she could, which became a standing joke amongst us all. Suzi seemed fairly cool with my nudity, I think, no, I hoped; stealing admiring glances at me. But the prevailing mood in the house was one of academic stress, we all had exams coming up.Geri Finds A Naturist Haven at College.That Saturday I was sat on one of the sofas, naked; supposedly studying, but really daydreaming. I heard the front door open and then Mary and one other voice. Mary stuck her head round the door and said, "Hi Dave, I've got a friend with me, is it ok if she comes in here?""Of course." I replied. I knew Mary had been seeing someone called Geraldine and wondered if this was her.Mary came in with a petite, pretty girl beside her."Geraldine this is David, David, Geraldine."Geraldine's most noticeable feature was her short, bobbed, fiery red hair. I was unsure whether to stand up to say hello, as I would have if clothed. Thankfully Geraldine saved my embarrassment by marching right over to me, arm extended. With a big smile she said,"Hi David, so lovely to meet you, please call me Geri, everyone does, Mary's told me so much about you."I managed to only half stand up to shake hands, lessening my slight embarrassment."Lovely to meet you Geri, call me Dave.""I hope you don't mind us joining you like this.""No not at all, take a seat.""I meant in the buff, Mary told me you might be naked and I was hoping you would be. I use to go on naturist holidays with my parents when I was a child, but it's ages since I had the chance to strip of with others. Anyways it doesn't seem fair, you naked and us dressed."I don't know who was more in shock, me or Mary."So is ok if we join you?" Geri asked."Absolutely, of course, be my guest," I said extending my arm, indicating the sofa. I looked at Mary, most of the color had drained from her face. As Geraldine started to undress, I smiled at Mary, in return I got daggers. I just raised my eyebrows as if to say 'your turn now.'I saw Mary take a deep breath, and start to undress. I averted my eyes a little so as not to gawk. Whilst nudity for me wasn't, in of itself, sexual; having these two attractive women strip off was undoubtedly very erotic to me. I decided there was no point in pretending that I wasn't looking, but instead, I just made polite conversation and tried not to stare.I asked Geri about herself, where she was from, how she and Mary had met. That sort of thing.She chatted away, all the time undressing. Finally she was naked and turned and bent over to fold all her clothes neatly. Now this was an amazing site, her pert bottom and rosy lips fully on show, but I wasn't aroused. Rather, I felt this was the most natural, wonderful thing I had ever seen.

When's the last time you really looked at what's working (and what's not) in your marketing?   This week on the Course Creation Incubator podcast, I'm diving into the five signs it's time to take a closer look, and how a marketing audit can help you identify the leaks in your funnel, gaps in your messaging, and areas where your leads just aren't connecting.    I'll walk you through how to know if your content is still serving you (or just eating up ad spend), and how an audit might be exactly what you need to realign your offers and reconnect with your ideal students.   If you've been: ✔️ Spending money on ads or marketing without clear results ✔️ Seeing inconsistent or low-quality leads ✔️ Feeling like your funnel or messaging isn't converting like it used to ✔️ Or simply wondering what your next move should be…   This episode is your starting point!   P.S. Stop guessing and start fixing. Our Digital Marketing Audit gives you a clear breakdown of what's working, what's not, and how to optimize for results. Book now (coursecreationboutique.com/audit/).  

Follow us on LinkedIn:Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources.https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary:In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand marketing trends. They explore how consumer search behavior is changing due to AI and chatbots, the importance of content in marketing strategies, and the need for brands to optimise for profitability. The discussion also covers measurement techniques, the challenges of expanding into international markets, and the role of AI in enhancing paid media strategies.Key takeaways:The ecommerce landscape is rapidly changing due to AI and chatbots.Consumer search behaviour is shifting, with a predicted drop in search engine volumes as AI agents increaseBrands must adapt their marketing strategies to focus on upper funnel tactics.Content quality and relevance are crucial for engaging consumers today.Understanding profitability is essential for effective ad spend management.Incrementality testing helps brands measure the true impact of their marketing efforts.International markets present significant growth opportunities for ecommerce brands.Social proof can enhance the effectiveness of marketing campaigns in new markets.AI is increasingly being used to automate and optimise marketing processes.Brands need to be strategic in their approach to paid media and content creation.Chapters:[00:40] Introduction to E-commerce Marketing Trends[07:20] The Evolution of Consumer Search Behaviour[13:15] Paid Media Strategies and Consumer Behaviour[17:40] The Importance of Content in Marketing[23:35] Optimising for Profitability in Ad Spend[29:35] Measurement and Incrementality Testing[37:45] Expanding into International Markets[43:30] The Role of AI in Paid Media

Aleric Heck is a YouTube Ads & Video Marketing Expert and the Founder & CEO of AdOutreach, a 3x INC 5000 Marketing Company that scaled to 8 Figures. He started with an app review channel 15 years ago and now has a full-blown media empire that helps 7-, 8-, and even 9-figure entrepreneurs scale using cutting-edge YouTube ad strategies.Today, Aleric joins me to share his journey from a mobile app reviewer to running one of the top YouTube ad agencies in the world. He also shares his exclusive framework for scaling businesses with ads.Aleric breaks down the most effective framework for high-converting ads, why most YouTube ad campaigns fail, and how to fix them. He also shares the exact AI tools that give his clients an edge, how to avoid low-quality ad placements, and what not to do before launching your first campaign.We also discuss the power of building custom audiences on Google, common mistakes most people make when running ads, the type of content that actually increases conversions, the dramatic shift from keyword to audience-based targeting, and how to use AI and behavioral data to find your ideal customers.Plus, Aleric shares a FREE 19-page YouTube Ad Strategy PDF to help you get started the right way.If you're a coach, consultant or agency owner and you're serious about scaling your business using smart, effective YouTube ads, you need to listen to this now!Aleric Heck's Social Media: Instagram: ⁠https://www.instagram.com/alericheck/Facebook: https://www.facebook.com/AlericJHeck/FOLLOW RJ SOCIAL MEDIA:Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/therjahmed/⁠⁠⁠⁠⁠⁠⁠⁠FB Group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/itsrjahmed/⁠⁠⁠⁠⁠⁠⁠⁠Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠⁠⁠⁠⁠⁠⁠Https://www.highticketshowaccelerator.com/script⁠

Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. You'll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content strategy.✅ What You'll Learn:Why image SEO drives traffic from Google and PinterestHow to rename image files using SEO-friendly keywordsThe dos and don'ts of writing alt text (and how ChatGPT helps)Image compression tools that boost load speed (TinyPNG & WebP)Best image formats for product photos, logos, and backgroundsBonus: Pinterest optimization tips and helpful Shopify apps

In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement that transforms browsers into paying clients. YOU WILL LEARN:How simplifying navigation improves your website's usability.  Why concise messaging on your homepage matters.  Tips for using calls to action effectively to guide website visitors.  The importance of maintaining consistent information across Google profiles and your site.  How to incorporate testimonials for social proof without overwhelming users.

Today's summer series, focused on bite-sized actionable episodes, is all about how to quickly increase your conversions and inject some cash into your business. It's a simple tip that's going to work wonders!  Leave a comment or ask a question on the YouTube version of this episode at https://youtu.be/O8Iwf05ash8 Want to know when registration for Growth Accelerator and the All In Mastermind opens? Join my free email at https://www.HeatherJoyHubbard.com/Subscribe to be the first to know.

It's easy to blame the ads when sales aren't coming in, but sometimes the real issue is hiding in plain sight—your website. You can drive all the traffic in the world, but if people land on a confusing, clunky, or untrustworthy site, they're gone. No amount of ad spend can fix a poor user experience. It's like inviting guests to a party and forgetting to clean the house. https://www.youtube.com/watch?v=_f7boua8Afg Trevor Levine is a conversion specialist and direct response copywriter who's helped brands like AWeber and ReMax boost revenue through better messaging. He also built and sold the Vegetarian Health Institute, a six-figure monthly business. Today, he breaks down practical ways to improve website conversions—like tightening copy with action verbs, offering bold guarantees, and using detailed testimonials. He emphasizes the power of speaking directly to customer pain points and making offers too good to ignore. Stay tuned! Resources: Get a FREE 30-Minute Consultation or Critique Double Your Revenues Without Spending More on Ads Follow Trevor Levine on Facebook Connect with Trevor Levine on LinkedIn

Curious about the secrets behind truly successful product-led growth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Leo Sadeq, a former biomedical engineer who has transitioned into a product and go-to-market specialist. Leo shares his unconventional journey from engineering to the world of startups, delving into the unexpected catalyst that led to a career pivot. Together, they unpack the real wins and common missteps companies make when trying to craft products users love and adopt at scale. Leo brings vivid, firsthand stories about building features that major competitors noticed, turning minor tweaks into massive revenue gains, and harnessing emotional intelligence to create winning teams. He doesn't shy away from discussing the friction between product and marketing, or why most companies get user onboarding and virality wrong. Whether you're a founder struggling with churn, a product manager chasing activation, or just fascinated by how fast-growing SaaS companies operate, you'll find actionable takeaways, cautionary tales, and fresh frameworks inside. Settle in for a conversation that demystifies PLG, challenges “one-size-fits-all” thinking, and offers plenty to ponder on company culture, onboarding, and the power of “aha” moments. Press play for fresh insights and real-world lessons you can't Google. Some areas we explore in this episode include: Switching Careers: Leo's journey from biomedical engineering to startups and product roles.Product Management Wins: Examples of improving onboarding, reducing churn, and boosting conversions.Product-Led Growth (PLG): What PLG means, its company-wide impact, and how it differs from sales-led approaches.Emotional Intelligence: How EQ and company culture influence product and team success.Cross-functional Team Structures: Breaking down silos between product, marketing, and other teams for better PLG outcomes.User Intimacy & Mapping: Deeply understanding user needs and tailoring onboarding for different personas.Onboarding & Conversion Tactics: Strategies to shorten the path from free to paid users.Content & Feature Communication: Balancing education, feature reveal, and delivering value through messaging.Webinars & Podcasts: Leveraging these formats to build trust, community, and brand authority.PLG Pitfalls: Common mistakes, hidden costs, and how to avoid turning PLG into a cost center.And much, much more...

If you've been eyeing van life content but are still wondering how people really do it, this one's for you.For the past five years, Fiorella Yriberry and her husband have been living full-time in their self-converted vehicles—yes, plural. They've road-tripped through 40+ states, explored more than 30 national parks, and turned a fire investigation truck into a fully off-grid home on wheels. Fiorella also works remotely as a content marketing specialist for RVshare, giving her a front-row seat to both sides of the mobile lifestyle.In this episode, host Kim Anderson sits down with Fiorella to talk about all the practical, unexpected, and magical parts of van life. Whether you're van-life curious, ready to convert your own vehicle, or just love hearing how people design unconventional live, they've got stories and insight for you.You'll hear what it really takes to live on the road full-time, how to decide what kind of vehicle and layout might work best for your lifestyle, and what they've learned the hard way over two conversions.In this episode, you'll learn:How to choose a vehicle and avoid the biggest first-timer mistakesWhich features they now consider non-negotiable after years of living on the roadHow to find those off-the-beaten-path places that make van life truly magicalIf you're dreaming of a more flexible life or just want to know if you could ever make this work, this episode is for you.RESOURCES:Connect with Fiorella on Instagram & YouTubeWant to try van life before committing to the lifestyle? Check out RV ShareFiorella's favorite boondocking spot: Flaming Gorge, UtahFind the best dry camping / off radar locations with Onyx Offroad⚡️ROUND BOOK: Nowhere for Very Long: The Unexpected Road to an Unconventional Life by Brianna MadiaWANT MORE stories about Overlanding or Epic Road Adventures? Check out these epsiodes:Extreme Adventure: Motorbiking the Pan-American Highway and Canoeing the Darien Gap w/ Charlie Reynolds #142What It's Really Like to Overland Solo as a Woman Across Africa & the Middle East w/ Charline Ribotta #103Roadmap to Happiness: Overlanding & Unschooling Around the World while Living a Global Mission w/ Brittney Highland of Hourless Life  #41Support the showTravel Longer with Less Money—Download Your FREE GUIDE & Start Exploring! Let's connect on Instagram! @DesignHerTravel Get $20 when you Sign-Up for Buzzsprout

In this episode, Alex (@AlexHormozi) shares his strategy to generate more leads and convert them into paying customers without increasing your ad spend. This is a six-step process for building effective lead magnets. Alex looks at the psychology behind why they work and breaks down the types that drive real results. Why is it effective? Because it worked for him. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Justin Christianson is a self proclaimed numbers junky and a digital marketing veteran. Father, Husband, and number 1 Bestselling author of Conversion Fanatic: How to double your customers, sales and profits with AB testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company, helping hundreds of companies like Burt's Bees, Snow, NBC Sports, Dr. Axe and many others improve their results. Top 3 Value Bombs 1. Leveraging systems and processes make your life a whole lot easier. 2. Having a long-term mentality is always a winning mentality. 3. Things are harder when you are not working on yourself. Pay attention to what you need physically and mentally. Get your FREE PDF Copy of Justin's book - Conversion Fanatics Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.