Sound Thinking by Speed

Episode 2: Vicky Silverthorn, Professional Organiser & Declutterer Why is it that all the things we think make us happier – cars, clothes, gadgets, technology, stuff in general – are actually making us miserable? How can a tidy and organised home be the key to a calmer, happier life? What has happened in our culture that means we value our possessions less? “I’m in a different house every day. I see what’s used, how it’s misused. I see how frustrated people get with certain things that don’t work or don’t work in the right way, or how they’ve bought something thinking it’s this and actually it’s that, and how with anxiety and stress levels through the roof, people don’t necessarily want complicated things" Decluttering guru Vicky Silverthorn, a professional organiser and the UK’s answer to Marie Kondo, tells us how starting small can achieve big personal change. Vicky has appeared on Channel 4’s The Big Spring Clean and her book, Start with Your Sock Drawer, appears on Amazon’s best-seller list. In this episode, Vicky talks about her journey from being Lilly Allen’s PA to becoming a professional organiser; the positive impact that a clutter-free house can have on mental health and how brands are missing out on a big opportunity when it comes to talking to customers about being tidy. To find out more about Vicky go to her website www.youneedavicky.com. Her book, Start with Your Sock Drawer: The Simple Guide to Living a Less Cluttered Life, is available from Amazon and all good bookshops. This podcast is brought to you by Speed PR and Communications. The award-winning agency staffed by a team of creative and quick-thinking types who are passionate about communications and its ability to change the world like little else can. Interview by Jim Gillingham Recorded by Dan Osborne Produced by Lucie Wood

Episode 1: Chloe Combi, writer and expert on Gen Z Forget millennials – how should brands be engaging with the emerging Generation Z and what do we really know about them? What are the secrets to designing a marketing strategy that will speak to them? “The most aspirational job for a 14-year-old is to be a YouTuber, Instagram or Snapchat star. Gen Z will film, photograph and doctor every part of their lives. Everything is thought through the lens of ‘How will this look online?’. Every single kid sees themselves as a potential brand". Chloe Combi’s book Generation Z: Their Voices, Their Lives – an enlightening, sometimes shocking, account of being young in modern Britain – has received widespread critical acclaim. Chloe has become a regular speaker on TV and radio on a wide range of issues including youth culture, sex, social media, pop culture in the 21st century, brand relationships, beauty and self-esteem. She has consulted for a range of brands including Pepsi, Google, Virgin Media, Boots, Sainsbury’s and Lynx. In this episode, Chloe discusses: How we define Generation Z and the values that are important to them; how this generation is pushing for positive social change; the age of anxiety and the generation of stay-at-home socialisers; How to market to Gen Z and the kind of brands that resonate with Gen Z in this age of uncertainty Check out Chloe at her website www.chloecombi.net. Her book, Generation Z: Their Voices, their Lives, is out now. This podcast is brought to you by Speed PR and Communications. The award-winning agency staffed by a team of creative and quick-thinking types who are passionate about communications and its ability to change the world like little else can. Interview by Jim Gillingham Recorded by Dan Osborne