The Common Thread

What are the challenges of selling alcohol via ecommerce and how does brand marketing need to adapt to suit the channel and its limitations both legal and physical? Brand marketer Olivia shares her methods. 

We spoke with Dan from influencer and footballer brand favourite 'Manière de Voir', he shares the innovation wins and obstacles of working in a founder-led business. 

You've likely come across their t-shirts, bottles, badges and of course, shakes. Huel has taken the world of nutrition by storm; so how does the brand keep the customer as priority as its appeal widens? We speak with self-professed 'hueligans' and CRM team members Holly and Charlie on their process. 

We speak with Rachael formely of Seedlip and Harvey Nichols on the worth of your brand occupying "mental real estate" with consumers. How effective is appealing branding if ideal customers acknowledge but never purchase from your brand? This episode investigates.

We caught up with 'The Fold', the fashion brand providing high-end office wear to corporate women while still maintaining flare and personality. They share findings from their extensive customer survey and share the realities of being judged on what you wear and the challenges of marketing to a customer with a strict dress code. 

We spoke with Sarah from bespoke confectionary brand 'Biscuiteers' about how to stand out in the hyper-personalised world of gifting and how a well timed campaign can work as a method of growing loyalty and highlighting brand empathy. We also and debate which biscuit type is king, naturally. 

We sit down with Freddie from celebrity-lauded skincare brand 'Sarah Chapman' to discuss how to make a lasting impression with customers who have a myriad of options. From surprise gifting to super Mario analogies, this episode tackles the retailer challenges of fostering loyalty.