Podcasts about personalisation

RJ Talyor is the Founder and CEO of Backstroke a AI for eCommerce generative content platform for email marketers. Instantly create on-brand, high-performing email subject lines, preview text, mobile push notifications, and SMS messages.Summary of PodcastPodcast introduction and guest backgroundGraham and Kevin introduce the Next 100 Days Podcast and welcome RJ Talyor from Indianapolis. RJ describes Indianapolis as offering the best of a big city with a small-city feel, with about a million people, great sports, culture, food, and good cost of living. He has traveled extensively but always enjoys returning home.Backstroke's AI email generation platformRJ introduces Backstroke.com, which generates performant email campaigns for e-commerce retailers selling clothes, pet food, furniture, and other products online and in-store. E-commerce brands typically expect 20-50% of revenue from email marketing while sending 3-5+ emails weekly, with customers spending 8-12 hours per campaign. Backstroke reduces this to approximately 15 minutes while personalising content so each customer receives a different message tailored to their interests and behaviour.Personalisation through data and engagement Backstroke personalises emails using multiple data layers: subscriber status, past engagement (opens, clicks, conversions), and appended third-party data revealing demographics like age, location, and gender. When additional data is unavailable, the platform uses progressive profiling—analysing engagement patterns to infer preferences. For example, if a customer consistently clicks on men's content over women's content, or prefers dark-coloured shirts over light ones, AI identifies these patterns to drive personalisation, which is more effective than manual analysis.Real-world personalisation: from negative to advocateGraham shares a personal story about Son of a Tailor, a Portuguese apparel brand, where his initial experience was poor—they sent him a shirt too short for his frame. However, the company responded exceptionally well, ultimately creating a monogrammed, high-quality shirt that transformed him into an advocate. RJ explains this is valuable data: AI can flag customers who experienced negative-to-positive journeys as potential super-fans or loyalty advocates, a pattern most marketers miss because they lack time to identify such nuanced customer experiences.AI pattern recognition beyond traditional metricsTraditional RFM (Recency, Frequency, Monetary) models reduce customers to transactional data, but AI can extract signal from unstructured data to identify complex patterns. For instance, AI can recognize when a customer buys different sizes (suggesting purchases for others) or when multiple preferences exist within one account—like RJ's Spotify feed where his children's music preferences mix with his own. AI discerns these overlapping patterns that aren't immediately obvious to humans, enabling more sophisticated segmentation.Team expertise and company historyRJ co-founded Backstroke with his wife Allison, who holds a PhD in deep data analysis and chemical reagents, bringing statistical rigour and predictive modelling expertise. RJ's background includes starting Pattern89 in 2016, an AI company predicting Instagram and Facebook clicks using computer vision and natural language processing, which he sold to Shutterstock. Many Pattern89 team members joined Backstroke, bringing 10 years of AI-based marketing experience, while the team continuously innovates with new foundational models from Anthropic and OpenAI.Implementation results and Surge featureBackstroke achieves an average 30% uplift in conversion rates for new clients. Implementation typically takes about a month for full transformation, but recognising customer demand for faster results, the company launched "Surge," enabling campaigns to launch in 48 hours. This rapid-deployment feature demonstrates predictive capabilities quickly, satisfying customers who want immediate proof before committing to full onboarding.Email variants and human approval at scaleWhile technically capable of generating 10,000+ unique email variants, Backstroke has found that customers require human review of every variant version. Current implementations range from 60-100 variants, with combinations of hero images, subject lines, and templates creating exponential possibilities. The company is building QA agents to enable scaling to millions of variants while maintaining human oversight, recognizing that creative teams ultimately bear responsibility for brand representation.Brand guidelines versus performance metricsA fundamental tension exists between brand teams (who enforce guidelines like "models must face forward" or "only use this colour") and performance marketers (who know "shirts perform better laid on a bed than on a human"). RJ explains this is often gut-feel decision-making based on outdated tests—teams cite tests from a year ago by employees who've since left, creating stale guidelines. AI enables rapid testing of creative variations to identify incremental opportunities, but requires organisational willingness to experiment beyond established brand rules.Customer selection philosophyRather than trying to convince resistant customers to embrace AI, RJ focuses on the "one in 10" truly innovative marketers willing to change. He learned from his previous business that most prospects claim interest but quickly reveal organizational barriers requiring approvals. His strategy is to identify customers genuinely committed to transformation and willing to pay, directing others to resources instead. This approach conserves energy for high-potential partnerships where AI can deliver real impact.Backstroke's core value propositionBackstroke solves the "what" problem: what content, subject line, preview, template, hero image, product display, and offer to send to each person. The platform knows that 46% of clicks occur in the first 400 pixels, so it optimizes that space differently for men versus women, loyal customers versus new ones, and geographic regions. This focused specialization on content optimization is Backstroke's primary value, distinct from solving "when" (send time) or "who" (segmentation) problems.Practical tips for email marketersFor marketers using standard LLMs without specialised platforms, RJ recommends uploading all previous email data and creative assets, then asking the machine to identify winning creative dimensions. This approach reveals patterns in subject lines, imagery, copy length, and offers without requiring subscriber-level analysis, enabling better-than-average results for those without access to specialised tools.Email frequency paradox and engagementKevin raises frustration with receiving excessive emails from companies he likes, asking if AI can enable sending less email while achieving better results. RJ explains that higher engagement with personalised content could theoretically reduce frequency, but email is fundamentally a frequency game—brands send multiple emails weekly to stay top-of-inbox when customers are ready to buy. However, deliverability depends on engagement (opens, clicks), so sending irrelevant content backfires. Backstroke solves the "what" problem, but send-time optimisation and segmentation (the "when" and "who") remain separate challenges.Market focus and customer examples Backstroke focuses exclusively on B2C e-commerce in North America due to language complexity and GDPR privacy requirements in Europe. The platform serves impulse-purchase categories (apparel, furniture, bedding) differently than considered purchases (mattresses, cars), with separate trained models for each. Notable customers include Third Love (women's intimates), Cozy Earth (bedding), Helix (mattresses), and Emile Henry (cookware), representing the apparel and home goods verticals where Backstroke has developed deep expertise.Future roadmap: predictive marketing agentsRJ's 18-month roadmap focuses on building predictive marketing agents that complete marketing tasks generatively while humans serve as brand stewards and strategists. This vision extends beyond email to SMS, apps, and landing pages, with personalisation as a core feature. Graham notes the challenge of making such systems intuitive enough for non-technical users, reflecting the broader industry shift toward AI-augmented rather than AI-replaced marketing roles.European expansion and compliance strategyWhile Backstroke is currently North America-focused, RJ is open to European partnerships but wants to be proactive about compliance. GDPR itself isn't a blocker, but European customers require security documentation and certifications that Backstroke hasn't yet obtained. The company recently achieved SOC 2 compliance (required by enterprise businesses) and plans to secure necessary privacy certifications before entering European markets, avoiding disqualification during sales cycles.Podcast analysis and key takeawaysIn the wrap-up, RJ praises the podcast for getting past fluff into real marketing challenges, appreciating the nitty-gritty discussion of how marketers actually work. Graham and Kevin reflect that the conversation revealed AI's potential to solve the "what" problem while highlighting remaining challenges in "when" and "who" decisions. They note that Kevin's observation about sending less email...

In this episode of Inside the Funnel, Richard Lane sits down with Vincent Chapus, veteran sales leader and co-founder of Palladio GTM, to cut through the AI noise and get specific about what's working.Vincent has built SDR teams from scratch at PayPal, Oracle and TIBCO. Now he helps companies stop buying tools in silos and start engineering their go-to-market from end to end. The centrepiece of that work? Orchestration - using platforms like Clay to connect signals, enrich data, and get the right information in front of the right rep at exactly the right moment.This episode covers what the 'silent killer' of SDR productivity really is, why 20% of your CRM probably isn't your ICP, how AI agents are already doing the work of research teams, and whether B players can genuinely become A players with the right system behind them. This is your honest case to doing more with less.

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.In 2025 Becky was named as BD100's Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.00:00 Welcome and Guest Intro01:27 Bad Outreach Red Flags03:59 Channels That Cut Through06:57 Email vs LinkedIn Messaging10:41 Creating Cut Through13:04 Building a Flexible Framework18:22 Staying Top of Mind23:06 Pipeline Roles and Relationship Equity27:16 Metrics That Matter30:22 Personalisation at Scale33:32 Team GB Outreach Win Story38:55 Quick Fire Questions42:48 Wrap Up and Key TakeawaysIf you want to do business with the UK's leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Xtremepush, the category leader in igaming CRM and loyalty marketing, has announced the launch of XpertOS, a seamlessly integrated and fully-live AI platform that has the potential to totally upend the industry and change how CRM teams operate in future. Just as the internet search industry saw a seismic shift when ChatGPT arrived, the arrival of XpertOS heralds a similar transformation for CRM and how marketing professionals will work in regulated markets, including financial services, insurance, as well as igaming. Xtremepush customers will be instantly able to take a leap forward and exponentially increase their CRM output, moving from ineffective bolt-ons to an integrated, bespoke AI-powered solution featuring relevant content and brand tools. Personalisation at scale will be at their fingertips, layered with the assurance that comes with governance built into the architecture by long-time experts in their field. XpertOS' compliance-first architecture is a three-tiered product solution – adaptable for operational readiness – including, the 'Xpert Assistant', which will be familiar to those with AI chat experience and acts as an entry point for managers looking for ideation and broader strategy planning. 'Xpert Flows', sits above, integrating with key workflow tools such as Jira and Slack, and operationalises the CRM system with human-in-the-loop governance and transparent campaign execution. 'Xpert Crews' offer the most sophisticated assistance to CRM teams, with brief or goal-driven simulated agent teams acting autonomously with specific roles across functions from compliance to copywriting. These trusted 'teams' produce draft campaigns and iterate in real-time, utilising Xtremepush's unique, unified data architecture, ensuring optimal outcomes that CRM managers can monitor, unpick logic, and steer. Together, these allow human teams to execute their strategic visions and focus on core objectives of lifetime value uplift, churn reduction, and reduced cost per conversion, while delivering more without losing execution quality. From now on, creativity is the only ceiling, not a business's capacity. The tiered adoption path is specific to Xtremepush. It enables customers to find effective solutions that work best with existing tech stacks, optimises headcount output and resource, guarantees relevance, for example by carrying out detailed research into the latest news and odds via custom feeds and thereby fosters greater focus on high-level strategy goals. Unique to XpertOS, and a key guardrail for CRM teams, is the fact that compliance is enforced by the platform's engine, not by the AI, ensuring intelligence and governance operate in separate architectural layers. "This is the end of today's CRM as we know it," said Tommy Kearns, CEO and co-founder at Xtremepush. "XpertOS is the sector's first, fully functioning agentic operating system and marks a shift as fundamental as any we've seen in the space for a couple of decades. "Thanks to the governance layer built into its core, we firmly believe this will replace the traditional, step-by-step, and manual platforms currently used in martech with existing teams doing the judgement, while the AI does the work. What will be ubiquitous as a work process in 18 months is here now. "XpertOS automation replaces the slowly evolving campaign execution of old, elevating CRM executives into strategic architects, backed by a hard-coded governance and compliance layer that empowers the human-in-the-loop and supercharges personalisation, as well as engagement and retention metrics." Built with a visual 'Control Room' which demonstrates approval gates and interaction logging, XpertOS is primed for usage in heavily regulated industries, where compliance and transparency are key. XpertOS Takeaways: Find: Locates commercially valuable players that CRM teams currently don't have the tools to reach. Govern: Checks every campaign for compliance before they go live. Scale: Lets CRM teams run 10x m...

In this week's episode, Dave is joined by Vyacheslav Kim, CEO of the Freedom Super App and Managing Director at Freedom Bank, for a fascinating conversation about how super apps are reshaping banking by integrating financial services with everyday lifestyle experiences. Vyacheslav shares the story behind building the Freedom Super App, which started with the acquisition of a small bank with just 40,000 customers and evolved into a platform designed to serve millions of users across Kazakhstan. Rather than creating a traditional banking app, the team set out to build a unified ecosystem that combines banking with services such as travel, food delivery, media, and health, all within a single application. A key theme throughout the episode is the shift from standalone banking products to integrated, everyday services. In a market where customers often use multiple banking apps, the Freedom team recognised the need to create a platform that delivers daily value, encouraging higher engagement and retention. Today, the app offers dozens of services across three core layers: everyday banking, lifestyle services, and value-added features such as loyalty programmes and rewards. The conversation also explores the concept of hyper-personalisation. By building a comprehensive data ecosystem, including a “360-degree customer profile,” the platform is able to understand user behaviour in detail, from purchasing habits to travel patterns, and deliver highly targeted, contextual offers. Rather than generic promotions, users receive personalised recommendations based on their preferences, timing, and past activity, significantly improving engagement. Another important innovation discussed is the introduction of a proprietary rewards system, where customers receive cashback in the form of real stock-linked value rather than traditional currency. This not only incentivises usage but also introduces customers to investing, helping to shift behaviour from consumption towards saving and wealth creation. The discussion also highlights the growing role of AI within the platform. From fraud detection and compliance to personalised recommendations and automated processes, AI is already embedded across multiple layers of the ecosystem. Looking ahead, the team is developing an AI-powered assistant designed to act as a single interface for the entire super app, enabling users to complete tasks such as payments, bookings, and customer support through a conversational experience. Another compelling aspect of the episode is the expansion of the super app into non-financial services, particularly health. By integrating telemedicine, digital medical records, insurance, and pharmacy services, the platform aims to simplify access to healthcare and provide a more holistic digital experience. This reflects a broader ambition to support users across all aspects of their daily lives, not just financial transactions. The conversation also touches on the operational complexity of building such an ecosystem. With multiple companies, partners, and services integrated into a single platform, maintaining consistency while allowing individual teams the freedom to innovate presents an ongoing challenge. However, this model also enables rapid scaling, with new services reaching hundreds of thousands of users in a matter of months. Finally, the episode explores the broader implications of super apps for the future of financial services. As digital platforms become more integrated and personalised, the role of banks may shift from standalone service providers to central hubs within larger ecosystems, delivering value far beyond traditional banking. For anyone interested in the future of fintech, super apps, and the role of AI in creating seamless digital experiences, this episode offers a compelling look at how banking is evolving in fast-growing markets.

We talk about personalisation as if it's about the person. It isn't. It's about prediction.”That line sits at the centre of this conversation with James Taylor, CEO & Founder of A Particular Audience and once you hear it properly, it's difficult to go back to how most marketing teams currently think about relevance. Because for years, personalisation has been framed as something close to one-to-one messaging. The idea that if we just had enough data, we could tailor every experience to the individual. It sounds right. It feels intuitive. And yet, in practice, it has largely disappointed.What James lays out here is a different way of understanding the problem.Not who the customer is — but what they are doing.Not static segments — but real-time signals.Not demographics — but behaviour.Drawing on his experience building AI-driven recommendation systems used by global retailers, he explains how the most effective ecommerce experiences are not built around people, but around patterns. Around the relationships between products, actions, and intent. Around what millions of other customers have done before you, and what that makes likely next. This fundamentally changes how you think about websites, search, media, and even creativity.Along the way, the conversation explores why so many early personalisation efforts failed, how Amazon and Netflix approached the problem differently, and why most retailers are still playing catch-up despite having access to the same underlying data.There's also a more grounded thread running through it — the reality of AI in practice. Not the version you see in product demos or LinkedIn posts, but the version that still requires constraints, rules, and human oversight. The version that gets things wrong. The version that can be incredibly powerful, but only when properly understood.For marketers, there's a useful tension here, on one side, the promise of hyper-relevance and automation, on the other, the discipline required to make it actually work.This episode sits right in that space.⏱️ Key Moments:00:00 – Why “you are not your demographic” changes everything02:15 – From investment banking to building AI products08:00 – The real meaning of personalisation (and why it's been misunderstood)12:30 – Behaviour vs demographics: what actually drives relevance18:00 – Building a recommendation engine from scratch26:00 – Why most retailers still lag behind Amazon30:00 – How AI is changing marketing teams34:00 – The limits of AI (and why rules still matter)36:30 – “Personalisation is just good prediction”What you'll take from this episode:Why most personalisation strategies fail to deliverHow recommendation systems actually work in ecommerceThe difference between explicit and implicit customer signalsWhy demographics are often a poor proxy for behaviourHow AI should (and shouldn't) be used in marketing todayWhat marketers need to rethink about relevance and experience designBrought to you by TracksuitTracksuit is the always-on brand tracking platform helping marketers understand brand health, measure impact, and make better decisions over time.

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In this episode of “If I were the Minister for Education”, I interview Gavin Doyle, a Dublin secondary teacher and founder of Examinaite, about AI and technology in education. Gavin describes his path from teaching and high-level basketball to software development after time in San Francisco, and explains Examinaite's aim to reduce teacher workload through a bank of 25,000 Leaving Cert past questions with AI-supported marking, feedback, progress tracking, and generation of new differentiated mock questions, with potential for printable resources. They discuss using AI to tailor learning to pupils' interests, varying tech access in primary schools, and tools like NotebookLM and Claude for turning long texts into podcasts and creating engaging resources. They address concerns about AI cheating, limits of AI detection, assessment changes, and suggest more in-person exams, oral work, and teaching responsible, gradual AI use. Gavin also outlines “Craicathon”, a Gaeilge-focused hackathon at Dogpatch Labs with projects like Irish sign language translation, Irish-friendly venue maps with phrases, and an Irish-event rating app, and shares views on AI driving more personalised education and the importance of grit, resilience, and open-mindedness.00:00 Welcome and Subscribe00:47 Meet Gavin Doyle01:51 Gavin's Teaching and Tech Journey04:15 AI for Teachers Explained06:33 Cutting Admin and Corrections07:41 Examinaite for Leaving Cert Prep11:12 Primary Tech Reality Check12:04 Personalised Learning and New Questions16:13 AI Makes Coding Accessible18:28 Irish Language Tech Hackathon25:25 Creative Classroom AI Tools26:35 AI for Learning Styles27:09 NotebookLM Classroom Magic28:02 Claude Quizzes and Websites29:42 Cheating and Detection Limits32:25 AI Proof Assessment Ideas33:30 Teaching Responsible AI Use35:15 Internet to AI Parallels37:09 Personalisation and COVID Shift38:30 Alpha School Future Model42:23 Minister for Education Vision44:36 Future Skills Grit Resilience48:16 Wrap Up and Contact Info49:34 Host Closing Reflections This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit simonmlewis.substack.com/subscribe

In this episode of “If I were the Minister for Education”, I interview Gavin Doyle, a Dublin secondary teacher and founder of Examinaite, about AI and technology in education. Gavin describes his path from teaching and high-level basketball to software development after time in San Francisco, and explains Examinaite's aim to reduce teacher workload through a bank of 25,000 Leaving Cert past questions with AI-supported marking, feedback, progress tracking, and generation of new differentiated mock questions, with potential for printable resources. They discuss using AI to tailor learning to pupils' interests, varying tech access in primary schools, and tools like NotebookLM and Claude for turning long texts into podcasts and creating engaging resources. They address concerns about AI cheating, limits of AI detection, assessment changes, and suggest more in-person exams, oral work, and teaching responsible, gradual AI use. Gavin also outlines “Craicathon”, a Gaeilge-focused hackathon at Dogpatch Labs with projects like Irish sign language translation, Irish-friendly venue maps with phrases, and an Irish-event rating app, and shares views on AI driving more personalised education and the importance of grit, resilience, and open-mindedness.00:00 Welcome and Subscribe00:47 Meet Gavin Doyle01:51 Gavin's Teaching and Tech Journey04:15 AI for Teachers Explained06:33 Cutting Admin and Corrections07:41 Examinaite for Leaving Cert Prep11:12 Primary Tech Reality Check12:04 Personalised Learning and New Questions16:13 AI Makes Coding Accessible18:28 Irish Language Tech Hackathon25:25 Creative Classroom AI Tools26:35 AI for Learning Styles27:09 NotebookLM Classroom Magic28:02 Claude Quizzes and Websites29:42 Cheating and Detection Limits32:25 AI Proof Assessment Ideas33:30 Teaching Responsible AI Use35:15 Internet to AI Parallels37:09 Personalisation and COVID Shift38:30 Alpha School Future Model42:23 Minister for Education Vision44:36 Future Skills Grit Resilience48:16 Wrap Up and Contact Info49:34 Host Closing Reflections This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit simonmlewis.substack.com/subscribe

In this week's episode, Dave and Dharm are joined by James Tweed from Coracle for a fascinating conversation that sits at the intersection of education, technology, and financial services, and challenges how we think about inclusion in a digital world. Coracle is an EdTech company delivering secure, offline digital education to prisons across the UK, giving learners access to a wide range of content from basic literacy to vocational training. But what makes their work particularly compelling is how they are using AI and behavioural insights to personalise learning experiences for individuals who have often been excluded from traditional education systems. A key theme throughout the episode is neurodiversity, and the reality that many individuals, particularly within prison populations, have had negative or disrupted experiences with education. James explains how Coracle is rethinking learning by moving away from rigid, one-size-fits-all approaches and instead adapting content in real time based on how individuals engage, respond, and learn. This includes adjusting reading levels, formats, and delivery methods to suit each user better. The conversation also explores the power of digital environments to remove stigma and enable private, self-paced learning. In contrast to traditional classroom settings, learners can make mistakes, build confidence, and develop skills without fear of judgment, with profound implications not just for education but for any sector delivering complex information. This leads into a broader discussion on what the financial services industry can learn from these approaches. From inaccessible terms and conditions to a lack of personalised communication, the episode highlights how many financial products are still designed for a “default” user that doesn't reflect the diversity of real customers. The potential for AI-driven personalisation, not just in products, but in how information is presented, is a major opportunity for banks and fintechs alike. Another important theme is financial inclusion and digital poverty. The discussion highlights how access to digital services is increasingly essential, yet still out of reach for some individuals. The episode explores how organisations, including banks, could play a more active role in supporting not just access, but understanding and engagement. Finally, the conversation touches on a broader strategic shift, moving away from designing for mass markets and instead solving problems for highly specific, underserved groups first, before scaling those solutions more widely. As James explains, solving for the most complex environments, such as prisons, can create models that are far more adaptable and impactful in mainstream contexts. For anyone interested in AI, education, financial inclusion, and the future of personalised digital experiences, this episode offers a fresh, thought-provoking perspective on how technology can be used to better serve individuals, not just systems.

How to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective.This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical marketing application.Why personalisation at scale matters nowAI has made it possible to tailor experiences, recommendations, timing, and content across far more touch points than manual teams could manage alone.Reputable industry research now frames AI personalisation as a driver of growth, efficiency, retention, and brand relevance, especially when it is embedded across workflows rather than used in isolated pilots. Reflection question: 
Where would better personalisation make the biggest difference in your current customer journey?What “personalisation at scale” actually meansPersonalisation at scale is the ability to tailor content, offers, journeys, and service interactions across large audiences using data, automation, and AI.McKinsey describes this through “next best experience”, which focuses on what a customer most needs in a given moment rather than sending the same message to everyone. More webinars like this at Cambridge Marketing College http://marketingcollege.com/eventsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

There are seismic changes rocking the eCommerce world at the moment.  In this episode of eCom@One, host Richard Hill sits down with John Brolly, founder of Athos Commerce, for a deep dive into the seismic changes rocking the eCommerce world; driven by AI, product data, and new approaches to product discovery. With unique insights spanning thousands of retailers, agencies and brands, John reveals why great product data is now at the heart of visibility, conversion and profit online. From conversational AI search to data hygiene, merchandising strategies and operational efficiency, this conversation explores the tactics that are separating today's most successful eCommerce businesses from the rest. If you're curious about leveraging product feeds, tapping into LLMs, or staying ahead of the latest digital transformations, this episode delivers real-world examples, actionable advice and a look into the future of eCommerce innovation. Hit subscribe now, it's time to discover where the real opportunities are in the new age of eCommerce. 00:00 AI and product data in eCommerce 06:02 Improving the shopping experience 08:55 Using AI to read data 11:45 Improving product feeds with AI 14:40 Early challenges in AI partnerships 18:42 Improving site search and merchandising 19:59 Changing consumer habits 25:18 Managing end-of-year finances 26:54 Faster proof-of-concept development 29:42 The importance of communication skills 34:20 Exciting trends in eCommerce 35:57 AI's impact on agencies 40:04 Favourite dystopian author inspires name 41:59 Closing and subscribe reminder

What if selling wasn't about speed… but about timing?   In this episode, Fred is joined by Mark Kempf, author of Unfurl Your Sales, to explore a different approach to selling -one that is gradual, progressive, and deeply personalised.   From slowing down to speed up… to building relationships that last decades, this conversation challenges the pressure to rush and reframes what effective selling really looks like.   Key Takeaways Slow down to speed up in sales Focus on quality over quantity Personalisation is about the conversation - not just research Confidence comes from competence and preparation Stop forcing urgency - align with the buyer's timing The goal isn't a sale… it's a long-term client   The Big Shift Sales doesn't need to be rushed. The best sellers move with intention, not pressure.   About Mark Kempf Mark Kempf is the author of Unfurl Your Sales, bringing decades of experience in relationship-led, long-term selling.

Get your AIO Audit Here - Comment AIO in comments boxRyan Martin interviews Steve Pover and Nicole Loftus from Clearer.Io and we cover off how and why eCommerce businesses are utilising their products to help conversion rate, trust and loyalty! If you're still pouring money into ads hoping for more growth… you're playing the wrong game.In this episode, we unpack the massive shift happening in eCommerce right now, where smart brands are no longer chasing traffic, but maximising every single visitor.Because here's the truth:

The way buyers buy has changed - but most sellers haven't. In this episode, Fred is joined by Steve Knapp (co-founder of PLAN.GROW.DO) to explore what the Buyer Revolution really means for modern sales. From buyers being 83% through their journey before speaking to you… to why most sellers are preparing for the wrong conversation - this episode challenges traditional thinking and offers a more practical, buyer-led approach.   Key Takeaways Buyers are further ahead than you think Your first job is to validate, not qualify Preparation must match the buyer's reality Most value is created before the first conversation Personalised content builds trust - corporate content doesn't It's easier than ever to sell… but harder than ever to stand out   The Big Shift Sales isn't broken. But the timing, approach, and expectations have changed. The sellers who adapt to how buyers actually buy will win.   Chapters 0:00 Welcome and Introductions 01:35 Beyond Sales Training 04:21 Buyer Revolution Research 09:00 Validate Not Qualify 11:37 The Two 83 Percent Stats 14:33 Nurturing Between Orders 19:32 Hybrid Channels and Personalisation 25:57 Leadership and Measurement 28:04 Personal Brand Amplification 31:27 Resources and Wrap Up   Connect with Steve Steve Knapp is co-founder of Plan Grow Do, helping organisations evolve their sales approach through training, coaching, and consultancy.   Website: https://plangrowdo.com LinkedIn: Steve Knapp - https://www.linkedin.com/in/steveknappsales Get Steve's Book - Selling Lubricants Smarter Buy on Amazon Beyond The Blend Podcast - https://plangrowdo.com/beyond-the-blend-podcast     Follow Fred: https://linktr.ee/fredcopestake   Watch this episode on YouTube:  https://youtu.be/BwRzJ2_JS-0   Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard – free Check how well your sales approach fits today's buying environment https://collaborativeselling.scoreapp.com/   Listen & Subscribe If you enjoyed this episode, follow The Sales Today Podcast for more practical insights on modern selling.

How do you build a digital experience worthy of an £8,000 bag? That was the question at the centre of this live podcast recording at Soho Works, 180 Strand hosted by Live Story and Marketing in the Madness. Bringing together leaders from Bottega Veneta, Merkle and across luxury retail, this conversation explores what's really happening behind the scenes as brands rethink how digital experiences are built, managed and scaled. From slow, rigid platforms to more agile, content-led approaches, this episode looks at why many brands are struggling to deliver the kind of experiences customers now expect and how solutions like Live Story are helping teams take back control of the frontend, enabling faster launches, more creative freedom and less reliance on development. Featuring Francesca Ricci Bitti, Global Digital Business Director, Bottega Veneta, Marta Bevilacqua, Head of Global Ecommerce & Omnichannel, Bottega Veneta and Billy Hanna, Head of Experience & Commerce Platforms, Merkle and hosted by Katie Street. Introduction and why luxury ecommerce is changing Why digital experience now defines luxury brands Moving beyond transactional ecommerce Personalisation, exclusivity, and customer expectations The challenge of consistency across channels Why traditional platforms are slowing brands down How Live Story enables faster, more flexible digital experiences Speed vs perfection: how teams are changing how they work AI in luxury: real use cases vs hype Why content is the foundation for AI and personalisation Breaking down internal silos and operational friction What brands still get wrong about customer experience The rise of agentic commerce and what comes next Final advice for luxury and ecommerce leaders This episode was recorded live at Soho Works, 180 Strand, as part of a private breakfast event hosted by Live Story, bringing together luxury brands and digital leaders to share practical insights on how ecommerce is evolving and what brands need to do next.   Connect with us: Billy Hanna LinkedIn: https://www.linkedin.com/in/billyhanna/ Francesca Ricci Bitti LinkedIn: https://www.linkedin.com/in/francesca-ricci-bitti-4a29568/ Marta Bevilacqua LinkedIn: https://www.linkedin.com/in/marta-bevilacqua-5759b441/ Live Story:  https://www.linkedin.com/company/live-story/ Katie Street  LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness  LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Ecommerce no longer rewards scale alone. As customer expectations rise and margins tighten, revenue growth and conversion optimisation depend on how well organisations use their data, align their teams, and simplify their technology stack. Brands that fail to adapt are discovering that being data-rich but insight-poor is no longer a survivable position.In this episode of Tech Transformed, host Christina Stathopoulos, Founder of Dare to Data, speaks with Kailin Noivo, President and Co-Founder of Noibu, and Rohit Nathany, Chief Product and Technology Officer at Mejuri. Together, they unpack what is holding ecommerce teams back from sustained revenue and conversion growth and what actually works in practice.Ecommerce Revenue Growth in a High-Cost, High-Expectation MarketToday's ecommerce environment is shaped by rising acquisition costs, operational sprawl, and customers who expect speed, relevance, and reliability by default. Rohit points to macroeconomic pressure, tariffs, and shifting buying behaviour as forces that are squeezing margins while raising the bar for customer experience.At the same time, brands are struggling to connect the dots between marketing spend, on-site behaviour, and conversion outcomes. Personalisation is widely discussed, but execution often breaks down when teams cannot see how customer interactions move from ad click to checkout. Kailin describes this as a “perfect storm”, explaining that: “infrastructure scaled rapidly during the pandemic, and now needs consolidation, optimisation, and clearer ownership.”Customer Experience, Team Alignment, and the Practical Use of AIImproving customer experience at scale requires more than simply adopting new technology. Organisations also need the right data, processes, and operational alignment to turn those tools into meaningful customer outcomes. It requires teams to work from the same signals and trust the same data. Both Kailin and Rohit stress that AI and automation only deliver value when they remove friction from day-to-day operations rather than adding another layer of complexity.Used well, AI can support data analytics by automating routine monitoring, surfacing patterns that matter, and freeing teams to focus on higher-value work. Used poorly, it becomes just another disconnected tool. The difference comes down to team alignment and culture, like clear ownership, shared goals, and a willingness to continuously refine how decisions are made.For ecommerce leaders, this is less about digital transformation as a slogan and more about operational discipline. Simplifying the stack, aligning teams around outcomes, and treating customer experience as a measurable business driver are what sustain revenue growth when conditions are uncertain.If you would like to find out more, visit: https://www.noibu.com/TakeawaysBuilding resilience in revenue and conversion growth is crucial.Ecommerce leaders face a perfect storm of challenges.AI is central to enhancing customer experience in ecommerce.Data-rich environments often lead to insight-poor outcomes.Connecting the dots between data and decisions is essential.A strong culture of experimentation fosters innovation.Tool consolidation can streamline operations and reduce costs.Visibility in data access is critical for effective decision-making.Speed of action is influenced by organisational culture.Establishing a KPI tree helps unify team efforts.Chapters00:00 Introduction to Ecommerce Challenges06:04 Real-World Applications of Ecommerce Analytics & Monitoring11:50 The Role of AI in Ecommerce17:57 Data Utilisation and Decision Making24:13 Culture and Team Alignment in Ecommerce29:56 Practical Strategies for Ecommerce Leaders

This episode is also available in video format on www.Loyalty.TV.Join Locky Wright as he shares how the My RYOBI program turns customers into loyal fans.From data-driven personalisation and AI-powered recommendations to winning back customers and breaking down organisational silos, Locky reveals the secrets to delivering real impact. Learn why progress over perfection, simplicity, and measurable value are key to lasting loyalty.Hosted by Carly Neubauer Show Notes:1) Locky Wright2) My RYOBI 3) TLDR - Article Recommendation4) This is Marketing - Book Recommendation

In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt sits down with Judy Bloch,  VP, Industry Executive Advisor and our Women in CX Tech Award Winner. In this insightful conversation, Judy shares how her background in industrial engineering shaped her structured, results-driven approach to customer experience. From early process improvement work to becoming a global CX advisor, Judy reveals how she connects CX initiatives directly to commercial outcomes – helping organisations prove the value of experience-led transformation. She also reflects on the power of influence, storytelling, and executive presence in driving change, particularly for women leading in technology-driven environments. Together, Clare and Judy explore: Connecting CX investments to measurable business value in regulated industries. Why modern CX leadership requires balancing innovation with empathy. The evolution of personalisation – from basic segmentation to real-time, individualised experiences at scale. The growing role of AI in enabling proactive, human-centred experiences. The importance of thinking like a business leader, not just a CX leader. This episode celebrates Judy's pragmatic and commercially savvy approach to CX. Packed with practical wisdom and inspiration, it's a must-listen for anyone who wants to strengthen their strategic influence, demonstrate impact, and shape the future of experience in their organisations.

In this episode of Skip the Queue, host Andy Povey is joined by Robbie Jones from Katapult to discuss how guest insights and psychology shape the design of modern visitor attractions. Robbie shares how Katapult works with IPs, theme parks and destinations to create experiences that focus on guest behaviour, emotions and expectations. The conversation centres on a groundbreaking four-year research project with University of Birmingham and Drayton Manor Resort exploring how attractions can better support neurodivergent guests. The project aims to develop a global blueprint for neuroinclusive design that improves accessibility while maintaining exciting and immersive experiences. Key Topics Discussed: Insights-led design in themed attractions Neurodiversity and inclusion in theme parks A four-year research project with the University of Birmingham and Drayton Manor Breaking misconceptions around sensory experiences and neurodivergence Personalisation and guest autonomy in attractions Reducing friction in queues and guest journeys The role of analogue, interactive experiences in museums and parks The commercial and social impact of inclusive attraction design   Show References:   Robbie Jones, Insights Director at Katapult https://www.katapult.co.uk/ https://www.linkedin.com/in/mrrobbiejones/ https://blooloop.com/katapult-neuroinclusion-research/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching 'Skip the Queue' or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

Dr Ayodele is a Consultant Oncologist who is passionate about bringing change to oncology. As a black woman, she sees part of her role as the spokesperson for marginalised groups when it comes to accessing the best prevention and care, but she is also very focused on driving personalisation forward as a means to address a much broader view of patients as people with multidimensional needs – needs which if responded to appropriately, contribute positively to quality of life and outcomes.

In this special live panel from our Service event at BrewDog Waterloo, three leading hospitality operators share honest insights about creating memorable guest experiences in modern hotels. From sensory design to technological innovation, discover what really makes guests come back.

We're continuing our Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi and this one is for anyone obsessed with luxury travel!!! In this episode, Katie Street sits down with Candice D'Cruz, VP of Luxury Brands at Hilton for Asia Pacific, based out of Singapore and overseeing some of the world's most iconic hotel brands including Waldorf Astoria and Conrad.  Candice brings a rare mix of commercial sharpness and genuine passion for hospitality and this conversation is packed with insight around quiet luxury, wellness travel, multi-generational holidays and the role of TikTok in high-end hospitality marketing. Here's what they cover: - From revenge travel to intentional travel: what's changed - Quiet luxury explained and why it means something different to everyone - Personalisation over perfection: the new luxury standard - How F&B and dining are now driving destination decisions - TikTok, storytelling and marketing luxury to a younger audience - The rise of solo female travel and what hotels need to rethink - Multi-generational travel and the "Beta Babies" trend - What Hilton is doing differently to stay ahead And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Don't forget to like, comment and subscribe so you don't miss the rest of the series

In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri, CMO at HCL Software. With a career at the intersection of marketing and AI, Dario offers a candid look at the Intelligence Economy and what it means for the modern B2B marketer.We explore a world where artificial intelligence interacts with audiences in real-time, reading the sentiment of minute digital movements to deliver personalized content in exactly the right context. Dario explains why the traditional 4 Ps of strategy may now matter less than your data quality, and why marketers must evolve from artists into engineers to survive.Key topics covered in this episode include:The Intelligence Economy: Why data is the new oil and how to use the right tools to extract and refine it.Marketers as Engineers: How the role of the marketer is shifting toward technical precision and data science.Context is King: Moving beyond simple demographics to understand the situational context of your buyer.The Ethics of AI: Navigating the fine line between helpful personalization and creepy intrusion (e.g., following a customer to their Alexa at bedtime).Listen to the full episode to hear how hyper-personalization is setting companies apart and how you can prepare for a future where AI is the norm.

For 30 years, the AOP Health Group has been dedicated to developing innovative solutions to address unmet medical needs, particularly in the fields of rare diseases and intensive care medicine, and notably in cardiology and pulmonology, as well as haemato-oncology and advanced therapies. As Rare Disease Day approaches, in a special episode of the pharmaphorum podcast, sponsored by AOP Health, we spoke with Melissa Fellner, VP of Global Therapeutic Areas, Commercial Operations, at AOP Health, to discuss AOP Health's work in the rare disease space. Fellner describes the unique challenges faced in R&D in the rare disease space, as well as how advanced therapies are changing the treatment landscape, and what the future could hold, in terms of technological innovation and personalisation. What becomes clear is the key role that collaboration plays, from the very early stages of clinical trial design and beyond. You can listen to episode 246 of the pharmaphorum podcast in the player below, download the episode to your computer, or find it - and subscribe to the rest of the series – on Apple Podcasts, Spotify, Overcast, Pocket Casts, Podbean, and pretty much wherever else you download your other podcasts from. About the interviewee Melissa Fellner is Vice President of Global Therapeutic Areas at AOP Health. She holds a Master's in Biology, as well as an MBA from The Rady School of Management at University of California, San Diego. Fellner brings more than 25 years of experience across research, clinical development, commercialisation, and global marketing within the pharmaceutical industry. She began her career in 2000 as a research scientist and moved into clinical trial research in the United States and Canada in 2004 with a global contract research organisation. In 2009, Fellner transitioned into commercialisation consulting, partnering with large pharmaceutical companies on market access and launch strategy. She joined MedImmune, part of AstraZeneca, in 2012 as manager of access services operations, marking her move into the biopharmaceutical industry. In 2017, Fellner advanced into AstraZeneca's commercial organisation, serving as associate director of consumer marketing for respiratory biologics and later as global marketing director for the same franchise. In 2022, she relocated to Vienna and assumed the role of business unit director for respiratory, immunology, and vaccines, with responsibility for strategy, performance, and commercial leadership. Fellner joined AOP Health in 2025, where she oversees the company's global therapeutic areas. In this role, she leads lifecycle strategy development and drives international brand integration across functions and markets to accelerate sustainable portfolio growth. About AOP Health AOP Health is a global enterprise group with roots in Austria, where the headquarters of AOP Orphan Pharmaceuticals GmbH ("AOP Health") is located. Since 1996, the AOP Health Group has been dedicated to developing innovative solutions to address unmet medical needs, particularly in the fields of rare diseases and intensive care medicine. The group has established itself internationally as a pioneer in integrated therapy solutions and operates worldwide through subsidiaries, representations, and a strong network of partners. With the claim "Needs. Science. Trust." the AOP Health Group emphasizes its commitment to research and development, as well as the importance of building relationships with physicians and patient advocacy groups to ensure that the needs of these stakeholders are reflected in all aspects of the company's actions.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa's iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.Tune in to today's episode to find out:What makes the South African iGaming market unique and why it's maturing faster than many global counterpartsWhy operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagementHow AI is shifting marketing from scheduled campaigns to real-time, player-led experiencesThe biggest player retention challenges across African markets and how to tackle themWhy the next 3-5 years will define market leaders as regulation tightens and competition intensifiesHost: Charlie HornerGuest: Henry RossProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Welcome back to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week features an interview with Danny Groom, CEO of DMG Media, talking to Flashes & Flames' Colin Morrison.  Danny talks about the opportunities he sees with AI and personalisation, the importance of codes and communication, and what they've learned with their AI innovation team when it comes to connecting their work and ideas up with the rest of the business. Read the key takeaways from this session, find our weekly newsletter and more on voices.media  

Professor Clare Collins interviews Professor Tim Spector from King's College London about the groundbreaking research of Zoe, a company focusing on personalized nutrition through gut microbiome analysis. Prof Tim emphasizes the critical role of nutrition in preventing diseases. He shares insights from the PREDICT-1 study, which identified significant differences between individuals in metabolites that appeared in their blood after eating exactly the same meals. Professor Tim outlines the Zoe project's 8 guidelines for improving gut health and the importance of recognising individual dietary needs. He also shares exciting developments regarding Zoe's expansion into Australia and the potential for future personalised health interventions based on gut microbiome data.Key Takeaways1. Nutrition is the most important factor in developing or preventing common diseases.2. Shifting to an optimal diet can prevent 70-80% of diseases.3. The PREDICT-1 study showed a tenfold difference in individual responses to the same food.4. Gut microbes play a major role in how we process food.5. Personalisation of diet is crucial for health improvements.6. Eating 30 different plants a week is essential for gut health.7. Quality of food is more important than calorie counting.8. Fermented foods can significantly reduce inflammation.9. Giving your gut a rest is important for overall health.10. Zoe aims to empower individuals to take control of their health through personalised insights.Link to the ZOE website: https://zoe.com/en-gbCheck you plant variety at our No Money No Time website by taking our Healthy Eating Quiz: Click on the top right hand 'green button' called 'How healthy is my diet' https://nomoneynotime.com.au/Want a more Personalised Food, Nutrient Assessment Report? Use our Australian Eating Survey - For a 50% discount enter the 'DietCheck' code at the checkout! Purchase here https://australianeatingsurvey.com.au/Here's the link to the No Money No Time closed Facebook group (be sure to take the Healthy Eating Quiz first) https://www.facebook.com/groups/386824626838448Our No Money No Time email: nmnt@newcastle.edu.au and our Nutrition Science Bites email: nutritionsciencebites@newcastle.edu.au Are you in a position to make donation to support our No Money No Time website? Donate hereKeywords: nutrition, microbiome, Zoe, gut health, personalized diet, Tim Spector, PREDICT study, health choices, dietary guidelines, fermented foods, diabetes, blood sugar, genetics, twins Hosted on Acast. See acast.com/privacy for more information.

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you're a jewellery designer, maker, or small business owner, there's something here for you. Anna's story reminds us that growing a brand is not just about sales or scaling; it's about maintaining purpose, creativity, and wellbeing as you navigate challenges.Find Anna here:Website: www.annalouoflondon.comInstagram: @annalouoflondon and @annalouwellnessLinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_iosFacebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfrAnd https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfrChapters:00:00 Introduction02:00 From Portobello Market to Harvey Nichols: How Anna's brand first got noticed06:00 Learning by doing: Starting a jewellery business with no formal training09:30 Standing out in the market: How to attract attention as a small brand12:50 Balancing family, business, and personal values while scaling a jewellery business17:00 Managing cash flow, stock, and the challenges of wholesale26:30 Finding energy, purpose, and joy in your business through tough times31:00 Personalisation and why it differentiates your brand from competitors36:00 Pricing strategy and valuing your craftsmanship and time43:00 Building a remote and flexible business model to suit your lifestyle46:20 Anna's advice for anyone feeling overwhelmed: The power of contemplationLET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI'm running a free call on 26 Feb for anyone selling on Amazon (or planning to) who'd like some practical support and a chance to talk things through together. It'll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what's working and what's not right now. It's fine...

The results of the 2026 Global Sentiment Survey are out — and the mood in workplace learning is uneasy. In this episode, John speaks with Donald H. Taylor about AI's "hangover moment," rising pressure on L&D teams, diverging regional trends, vendor anxiety, and what showing value really signals this year. Is this a temporary wobble — or a structural shift in what L&D is for?   Timestamps 00:00 - Start 02:21 - Intro 04:14 - Overview of this year's GSS 12:50 - Metaverse and virtual environments 21:59 - Opportunities and Challenges of AI 26:49 - More US respondents this year? 28:33 - Global differences in vibe? 33:46 - Personalisation and individualism 36:09 - New vs returning respondents 41:04 - The challenge of technology 52:47 - End     Connect with Learning Hack LinkedIn: linkedin.com/in/johnhelmer X: @johnhelmer Threads: @jphelmer Bluesky: @johnhelmer.bsky.social Website: learninghackpodcast.com  

This week, I sit down with Michele Scherr to explore a deeply human and often overlooked part of major life transitions:The loss of identity that can occur when familiar roles fall away.Whether leaving the military, healthcare, corporate life, sport, or any structured environment, the first twelve months can be one of the most vulnerable periods for mental health.Even with strong support systems, many people quietly struggle with one powerful question:“Who am I now?”In this powerful conversation, Michele explains why recovery is not about chasing more programs, retreats, or quick fixes — it's about building a stable foundation rooted in self-understanding.We explore how identity loss impacts purpose, emotional wellbeing, and direction, and why so many people feel unsettled despite doing “all the right things.”At the core of Michele's work is helping people reconnect with:✔️ Their natural design✔️ Their body's signals✔️ Personal rhythms✔️ What genuinely supports their wellbeingBecause healing becomes far more sustainable when you understand yourself first.We also discuss how personalised routines around sleep, nutrition, movement, and environment can create stability during uncertain times — and why slowing down often creates more clarity than pushing forward.If you are navigating a transition, feeling untethered from who you once were, or searching for meaning in what comes next, this episode offers a grounded reminder:Clarity doesn't come from doing more, it comes from listening.Connect with Michele Scherr:LinkedIn  → linkedin.com/in/michele-scherrWebsite → personalisedhealthandwellbeingsolutions.com.auConnect with Steve:Instagram → https://bit.ly/3KARQhR LinkedIn  → https://bit.ly/48sw8Vj Episode Highlights00:00:00 - Why the first twelve months after transition are the most dangerous00:00:45 - The overwhelm of too many support options00:01:30 - The jigsaw puzzle metaphor and missing foundations00:02:40 - Identity, purpose, and ego during transition00:03:30 - Masks, personas, and adaptation versus authenticity00:04:40 - Listening to the body for personal cues00:05:40 - Sleep, nutrition, movement, and individual design00:06:55 - Adjusting routines to real life circumstances00:08:10 - Creating emotional stability before interventions00:09:20 - Curiosity as the entry point to self understanding00:10:30 - Personalisation, alignment, and sustainability00:11:40 - Healing that feels easy because it fitsABOUT THE PODCAST SHOWThe Noise of Life is a podcast that shares real stories, raw truths, and remarkable growth. Hosted by Steve Hodgson a coach, facilitator, speaker, and Mental Health First Aid Instructor. This podcast dives deep into the “noise” we all face, the distractions, doubts and challenges that can pull us away from who we truly are.

"No-code is getting a lot better, and there's a lot of tools. No-code tools will soon start to drive personalisation and dynamic content. That's going to take off pretty quickly."Navigating Ecommerce Technology Trends.In the latest episode of our podcast, James and Paul share their views on how emerging technologies are reshaping the industry. From AI-driven content generation to dynamic personalisation and integrated loyalty programs, this episode offers helpful insights for anyone working in ecommerce.What you'll get:How the latest ecommerce trends are impacting which technologies ecommerce teams are investing in.Practical advice for adapting your tech stack to leverage AI and personalisation for better customer experiences.The challenges and opportunities in delivering smarter CRM and loyalty strategies.Explanation of the vendors ecommerce teams are turning to to help improve their ability to execute.Chapters:[00:30] Emerging Ecommerce Trends and Tech Priorities[03:30] AI in Content Generation and Product Data Management[06:00] AI Governance and Data Compliance[08:50] Dynamic Content and Personalisation in Ecommerce[12:20] The Evolution of CRM and Loyalty Programs[25:00] Data Analytics and Marketing Tracking AccuracyUnderstanding these trends can help you make informed decisions on where to focus your budget and how to enhance your CX.We hope you find it useful.

Michele Scherr and I explored what happens when the structure, identity and purpose that once defined your life suddenly disappear. Michele speaks openly about her transition out of military service and the deep emotional toll that followed. The isolation, the loss of meaning and the quiet despair that can sit beneath the surface even when support appears to be all around you.She is a former nurse, military veteran and precision health specialist who understands transition from the inside out. She shares what it felt like to lose not one identity, but two, and how that unravelling led her into a period of depression, suicidal ideation and a profound questioning of her value and place in the world. This conversation goes where many avoid, into the spaces people rarely speak about once the uniform comes off or a chapter closes.We talk about why identity and purpose sit at the core of mental health during major life transitions, why the first year after leaving structured environments can be the most dangerous and how the noise of modern life makes it harder to hear what we need. Michele explains how listening to the body, understanding individual design and creating the right environment can become powerful anchors when everything else feels uncertain.If you're in a season of change or supporting someone who is, this episode offers clarity, compassion and a reminder that purpose can be rebuilt, one step at a time.Inside this podcast:- Why identity loss can quietly unravel mental health- How major life transitions impact purpose and belonging- Why the body holds clues to how you are designed to thrive- The role of environment in healing and rebuilding identity- Why asking for help is often the hardest but most important stepConnect with Michele Scherr:LinkedIn  → linkedin.com/in/michele-scherrWebsite → personalisedhealthandwellbeingsolutions.com.auConnect with Steve:Instagram → https://bit.ly/3KARQhR LinkedIn  → https://bit.ly/48sw8Vj Episode Highlights00:00:00 - Struggling to get out of bed and the silent weight of transition00:02:00 - S*icidal ideation and feeling isolated despite support00:04:00 - Why this conversation matters beyond the military00:07:30 - The growing noise of modern life and constant stimulation00:11:00 - Leaving nursing and military service at the same time00:13:00 - Losing identity, value and a sense of contribution00:17:30 - Precision health and understanding individual design00:21:30 - Environment as a key factor in mental health and healing00:26:00 - Identity and purpose as core challenges in transition00:30:00 - Why defence struggles to prepare people for civilian life00:35:00 - Creating a foundation before adding support programs00:40:00 - Personalisation, sustainability, and long term wellbeing00:46:00 - Gender differences in identity, purpose, and expectations00:52:00 - Giving yourself grace during transition00:54:00 - Finding what works for you and cultivating community00:57:00 - Identity evolution through different life stages01:01:00 - Supporting loved ones through transition with communication01:05:00 - Boundaries, behaviour, and healthy ways to release emotion01:10:00 - Reaching out for help and breaking internal barriers01:13:00 - Why people struggle to respond when someone is honest01:15:00 - Where to find Michele and closing reflectionsABOUT THE PODCAST SHOWThe Noise of Life is a podcast that shares real stories, raw truths, and remarkable growth. Hosted by Steve Hodgson a coach, facilitator, speaker and Mental Health First Aid Instructor. This podcast dives deep into the “noise” we all face, the distractions, doubts and challenges that can pull us away from who we truly are.

If you've ever Googled handwritten post in the UK and then had a small financial wobble at the prices, you're not alone. Daniella Paolozzi is proud to be a female leader of her handwritten marketing business. Choosing to market using handwritten post does not have to be a luxury beyond your marketing budget. Tune into this podcast to find out why it might be just the best decision you take in 2026!Summary of PodcastIntroductions and Handwritten Direct MailGraham and Kevin introduce their guest Daniella Paolozzi, who describes herself as a "marketing nerd, website whisperer, and pen written direct mail enthusiast." They discuss Daniella's background in marketing and her transition to focusing on handwritten direct mail, which has proven to be a highly effective strategy for her clients across various industries.The Power of Handwritten Mail Daniella explains how handwritten direct mail stands out in an increasingly digital world, evoking a more personal and emotional response from recipients. She shares examples of impressive results her clients have achieved, such as a builder receiving £68,000 in new business from a 5,000-piece handwritten mail campaign. The group discusses how handwritten mail can be more cost-effective than email marketing due to its higher response rates.Personalisation and CustomisationDaniella emphasises the importance of personalisation and customisation in her handwritten direct mail approach. She explains how her team uses technology to scale the process while maintaining a personal touch, avoiding a robotic or generic appearance. The group explores how this level of personalisation and attention to detail can help build trust and engagement with recipients.Daniella's Personal JourneyDaniella shares her personal story, including her battle with cancer at a young age during the COVID-19 pandemic. She discusses how this experience has shaped her perspective and drive to make a positive impact through her business and charitable work, including using sustainable materials and giving back to the community.Podcast Insights and OpportunitiesThe group discusses the challenges of podcast growth and engagement in the current landscape, as well as the potential benefits of transcribing podcast episodes to improve search engine optimization and discoverability. They explore ideas for incorporating the transcript into the podcast distribution and leveraging it for additional content opportunities.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

Are you feeling excited about AI, but also a little overwhelmed by how to actually use it in your Direct Selling business? In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by Justin Belobaba, Founder and CEO of Nowsite, to unpack exactly how AI can support your growth without replacing your authenticity. Justin brings over 20 years of experience in the tech world and has built four highly successful technology companies, giving him a rare perspective on where AI is heading and how Direct Sellers can leverage it wisely. We dive into the right and wrong ways to use AI, the biggest missed opportunities in the industry, and why productivity—not automation—is the real advantage. Justin also shares powerful predictions for 2026, including smarter personalisation, AI assistants, and simpler, step-by-step systems that help distributors know exactly what to do next. If you want clarity, confidence, and a practical approach to AI, this episode is for you. We’ll be talking about: ➡ [00:00] – Introduction ➡ [01:18] – Introducing Justin Belobaba ➡ [04:45] – Justin’s Tech Journey & Why Nowsite Was Created ➡ [07:54] – The Accidental Entry into Network Marketing ➡ [14:02] – The Moment AI Changed Everything ➡ [17:09] – AI as the Missing Coach for New Distributors ➡ [19:00] – The Biggest Missed Opportunities in the Industry ➡ [24:48] – Misconceptions About AI & Perfection Paralysis ➡ [28:18] – The Best Way Consultants Should Use AI Today ➡ [30:54] – The Dangers of Over-Automation ➡ [41:21] – AI, Data & the Future of Personalisation ➡ [46:51] – AI Predictions for 2026 ➡ [52:27] – Where to Find Nowsite ➡ [53:11] – How Justin uses AI personally ➡ [56:36] - Justin shares his favourite book ➡ [57:06] - Justin shares a quote from his high school principal ➡ [57:48] - Justin reveals his desired superpower ➡ [01:01:06] - Justin shares a deeply personal reflection ➡ [01:02:03] - Final thoughts Resources Recommended Book: ➡ Oh, the Places You’ll Go! by Dr. Seuss - https://bit.ly/4qOgZ8p Quotes:➡ “To whom much is given, much is expected.” About our guest: Justin Belobaba is the Founder & CEO of Nowsite, the leader in AI-powered sales and marketing software for the direct selling industry. A serial tech entrepreneur with three successful exits, his companies have been named among the Top 10 Fastest Growing in Canada four times. He was also recognized as Canadian Young Entrepreneur of the Year, and is an active member of the Young Presidents Organization. A magna cum laude graduate of Harvard, Justin is a Crossfit enthusiast, a huge fan of Chelsea football, and lives in London with his wife Jill and their three awesome young boys. Connect with Justin Belobaba ​ ➡ Justin Belobaba​’s LinkedIn: https://www.linkedin.com/in/justin-belobaba-65462b5?originalSubdomain=uk ➡ Justin Belobaba​’s Facebook: https://www.facebook.com/belobaba/ ➡ Justin Belobaba​’s X: https://x.com/jbelobaba?lang=en ➡ Justin Belobaba​’s email: justin@now.site Connect with Nowsite ➡ Website: https://now.site/ ➡ LinkedIn: https://www.linkedin.com/company/nowsite-corporate/ ➡ Instagram: https://www.instagram.com/nowsite/ ➡ Facebook: https://www.facebook.com/nowsiteofficial Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.Key discussion points:B2B vs. B2C expectations: The lines between B2B and B2C are blurring, with B2B buyers now expecting the same seamless online experiences as B2C consumers. Technological Advancements: The democratisation of AI and the rise of advanced search and personalisation tools are making commerce more accessible and efficient.Data integrity: Emphasising the importance of high-quality data, the conversation highlights how accurate data can streamline operations and enhance decision-making. Self-service and personalisation: The demand for digital self-service tools is growing, with businesses seeking to offer personalised experiences that cater to individual customer needs.Reasons to listen:Gain insights into the future of B2B ecommerce and the trends that will shape the industry in 2026. Learn from industry experts about the challenges and opportunities in adopting new technologies. Understand the critical role of data integrity in driving ecommerce success.Chapters:[02:15] Key Trends in B2B Commerce[05:15] The Role of Data and Technology in B2B[08:00] Personalisation in B2B User Experience[11:30] Demand Forecasting and Inventory Optimisation[13:50] Digital Self-Service in B2B[17:00] The Impact of AI on B2B Processes[19:40] The Evolution of B2B Platforms[22:25] Future Trends in B2B Technology[24:35] Closing Thoughts on Data IntegritySubscribe now: stay updated with the latest trends and insights by subscribing to our podcast series.

In this episode, Dr. Vignesh Devraj announces an exciting new chapter for Sitaram Retreats, the launch of the Sitaram Ayurveda Experience, a concept that blends the timeless science of Ayurveda with soulful, slow-living spaces designed for deep rest and inner renewal.To explore this, Dr. Vignesh is joined by Kapil Chopra, founder of The Postcard Hotels, a brand widely recognised for redefining modern luxury through authenticity, cultural richness, and intentional living. With his rich experience in hospitality and passion for elevating Indian brands globally, Kapil shares how The Postcard Hotels are creating stays that are not just beautiful, but transformational.For a free summary of this episode, subscribe to the newsletter at www.vigneshdevraj.com Highlights- Why Hospitality Must Evolve Beyond Comfort and Indulgence?- The Ayurvedic Lens on Space, Design & Experience - Slow Hospitality- Building Retreats that Heal, Not Just Impress Or Please - Ayurveda as the Future of Global Wellness Hospitality- What Makes a ( Retreat Space) Support Healing?Timestamps:00:00 - 01:00: Why did we choose Postcard Velha?01:00 - 05:30: The Foundation of Sitaram X Postcard05:30 - 11:30: Slowing Down At Retreats11:30 - 14:00: Why Panchakarma?14:00 - 18:30: The Healing Philosophy & 3R Protocol18:30 - 31:00: The Shared Vision for Sitaram x Postcard 31:00 - 37:00- Power of Personalisation & Human Connection37:00 - 41:30: Managing Burnouts with 7 Day therapies 41:30 - 43:20: Why Ayurveda promotes Discipline & Routines45:10 - 48:00: How Panchakarma assists Weight Loss?48:00 - 49:45: The right weather for Panchakarma49:46 - 58:30: What makes a retreat successful? 58:30 - 01:00:15: Placing Ayurveda on the Global MapGuest Profile: Kapil ChopraThe founder of The Postcard Hotel, Kapil Chopra, a prominent figure in luxury hospitality, also founded EazyDiner and operated as President of The Oberoi Group before becoming an entrepreneur, bringing extensive industry experience to his venture. He aims to build a deeply personal, Indian-rooted luxury hotel brand focused on unique destinations and authentic experiences.Dr Vignesh Devraj If you are interested in doing one on one Ayurvedic consultation with Dr Vignesh Devraj please find the details in this link: https://calendly.com/drvignesh/30-minute-session-with-dr-vignesh-devraj-md-ay-istIf you are economically challenged, please use the form provided to request a free Ayurvedic consultation here. (or copy paste this in your browser: https://docs.google.com/forms/d/e/1FAIpQLSd29nHcrC1RssR-6WAqWCWQWKKJo7nGcEm8ITEl2-ErcnfVEg/viewform)BALANCING THE MIGHTY VATA - ONLINE COURSE NOW AVAILABLE What makes Ayurveda unique in its treatment approach is its practical wisdom on the concept of Vata. Vata is responsible for Prana - the life energy, the nervous system - the master panel of our body, and our emotions. In Ayurveda, it is mentioned that controlling Vata is the most difficult part of healing and recovery. Recently, I have recorded a workshop on - Balancing The Mighty Vata, which has over 6 hrs of content, with notes filled with practical inputs that can be integrated into our life. You can access this at https://vigneshdevraj.com/balancing-the-mighty-vata/ For further information about Dr Vignesh Devraj, kindly visit www.vigneshdevraj.com and www.sitaramretreat.com Instagram - @sitarambeachretreat | @vigneshdevrajTwitter - @VigneshDevrajWe truly hope you are enjoying our content. Want to help us shape and grow this show faster? Leave your review and subscribe to the podcast so you'll never miss any new episodes. Thanks for your support.Disclaimer: - The content of the podcast episodes is not intended to be a substitute for professional medical procedures, consultations, diagnosis, or treatment in any manner. We strongly do not recommend using the content of these episodes as medical advice for any medical conditions for you, others, or for treating your patients.

Big data is changing how we play games by tailoring experiences to individual preferences. In Ireland, this shift is evident as players enjoy more personalised interactions on gaming platforms. The impact of big data is significant, offering benefits to both players and operators. The integration of big data into the gaming sector marks a significant evolution in how online casino experiences are crafted. For players in Ireland, this means more personalised, engaging encounters that reflect their unique gaming styles and preferences. As you navigate the evolving landscape of online casino in Ireland, it becomes evident that big data analytics plays a crucial role in shaping these experiences. This article explores how big data is transforming the gaming industry, focusing on its applications, benefits, challenges, and future prospects within the Irish context. Big data's impact on the gaming industry Big data has become a cornerstone of technological advancement, impacting various sectors globally, including gaming. In Ireland, the incorporation of big data into gaming platforms has significantly altered how games are experienced. This digital evolution involves collecting vast amounts of data from players' interactions and using sophisticated algorithms to analyse this information. This analytical process enables gaming companies to gain insights into player behaviour, preferences, and trends. By doing so, they can enhance game design, improve user interfaces, and develop features that resonate with players. Big data's role in this sector not only improves the user experience but also provides operators with valuable tools for innovation and competitiveness. Personalisation boosts user engagement One of the most striking applications of big data in gaming is personalisation. By analysing player data, gaming platforms can offer tailored experiences that align closely with individual preferences. For instance, recommendation engines suggest games based on your previous interactions, making your gaming journey more engaging and enjoyable. These personalised features extend to promotions and bonuses tailored to your playing habits. When you log into a platform, you might notice special offers specifically designed for your favourite games or playing style. Such targeted marketing not only boosts player satisfaction but also fosters loyalty and increases retention rates among users. Benefits for players and operators in Ireland The benefits of big data extend beyond personalised experiences for players; they also offer substantial advantages for operators. Players enjoy a more immersive experience with customised game recommendations and promotions that cater directly to their interests. This level of personalisation keeps them engaged and encourages longer play sessions. For operators, big data provides a strategic advantage through improved customer insights and targeted marketing campaigns. By understanding player behaviour and preferences more deeply, operators can devise strategies to enhance player satisfaction and retention. Moreover, effective use of analytics allows operators to optimise their offerings, ensuring they remain competitive in a rapidly evolving market. Challenges in implementing big data solutions While the benefits of big data are clear, implementing these solutions does come with challenges. One major concern is ensuring data privacy and security for users. As operators collect vast amounts of personal information, they must implement robust measures to protect this data from breaches or misuse. Additionally, ethical considerations play a vital role in maintaining user trust. Operators must balance the use of personal data with transparency about how it is being used. Ensuring compliance with regulations like GDPR is crucial to avoid legal repercussions and maintain user confidence. Future trends in gaming and big data The future of big data in gaming appears promising as technology continues to evolve....

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe difference between “Hi {First Name}” and genuinely thoughtful personalisationHow to use first-party data in a way that feels human, not extractiveWhat trust looks like in practice — not theoryExamples of brands who walk this line wellThis isn't about sentimentality. It's about treating people like people, at scale.

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand's digital presence, this episode is packed with valuable insights and recommendations.Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!Follow Yordan:Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Embracing AI: The Younger Generation's Journey01:14 Introduction to the Podcast01:29 Interview with Yordan Dimitrov01:41 The Importance of Brand in SEO02:20 Upcoming Brighton SEO Event04:15 SEO Strategies and User Behaviour06:17 The Role of Brand and Visibility10:05 Impact of AI on SEO Metrics13:49 User-Generated Content and Reviews22:21 Personalisation and AI in Search25:14 The Future of Search and AI31:06 Meta's AI Integration and User Consent32:01 The Shift in Digital Marketing Metrics33:04 The Impact of LLMs on User Conversion34:32 E-commerce Strategies for Better User Experience37:44 The Importance of Consistent Branding38:39 Personalisation and Localisation in Marketing45:55 The Role of User-Generated Content51:31 Adapting SEO Strategies for AI and LLMs54:17 Tool and Content Recommendations59:43 Conclusion and Final Thoughts

In this episode, Jeannette Linfoot explores the critical role of personalization in business, emphasizing that it is no longer optional for entrepreneurs. She discusses the emotional connection customers seek and the dangers of fake personalization. Jeannette provides a practical playbook for creating genuine personalized experiences, including listening to customers, smart segmentation, ethical data use, and adding a human touch. She also highlights the importance of personalization in leadership and shares examples of brands that excel in this area. The episode concludes with a call to action for listeners to implement personalization strategies in their own businesses. You'll hear why: Personalization is a key driver for business growth. Customers desire experiences that feel tailored to them. Fake personalization can damage customer trust. True personalization begins with understanding customer needs. Segmenting your audience allows for more effective marketing. Data should be used ethically to enhance personalization. Adding a human touch can significantly improve customer experience. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs.  Now he helps mindful coaches create lifestyle empires. Timestamps:  00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming Imposter Syndrome   Today's podcast is sponsored by the Circle:  https://briankeanefitness.com/online-mastermind   (Website) www.impact.me   (Instagram) www.instagram.com/itszoltan/   (Youtube) www.youtube.com/@itszoltan (Threads) www.threads.com/%40itszoltan   (Facebook) www.facebook.com/itszoltan/

Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch PodcastIn the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance their ecommerce strategy.Why You Should Tune In:Expert Insights: Gain practical, real-world insights as Anya & Nick share their extensive experience in the field. Actionable Strategies: Learn about the importance of segmentation, personalisation, and testing in driving successful CRO initiatives. Real-World Examples:Discover how leading brands have achieved significant conversion rate improvements through strategic testing and personalisation.Key Discussion Points:The challenges and opportunities of conducting meaningful A/B testing on platforms like Shopify. The role of AI in enhancing personalisation and optimising digital experiences. Strategies for measuring the true impact of CRO efforts beyond just conversion rates.Whether you're a seasoned ecommerce professional or just starting out, this episode offers valuable takeaways to help you optimise your online store and drive growth. Don't miss out on this opportunity to learn from the best in the business. Subscribe now and elevate your CRO game!

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.Links:Search ‘n' Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/International Search Summit: https://events.transperfectdigital.com/international-search-summit/Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.htmlJack's brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicksSponsor Jack's charity MMA fight: https://justgiving.com/page/jack-chambers-wardTimestamps:00:00 Introduction00:44 Conference Highlights and AI Keyword Research01:58 Personalisation in AI Search07:30 Upcoming Conferences and Events12:56 Google's Search Parameter Changes21:55 Impact of Bot Traffic on Google Search Console Data24:13 Rise of New Crawlers and Tools25:34 Google's JavaScript Requirement Update27:33 AI Mode and the Future of Search35:10 Transparency and Data Limitations40:20 Upcoming Events and Conferences

What does seamless really mean when it comes to the future of driving? In this fourth episode of Inside Neue Klasse, Nicki Shields meets BMW experts Marcel Ottmann, Head of User Interface Design Systems, and Daniel Fischer, Senior Creative Technologist, live at the 2025 IAA Mobility in Munich. Together, they explore how design and technology converge in the Neue Klasse to create an effortless, intelligent experience – first previewed in the all-new BMW iX3. From predictive climate control and Plug & Charge to personalised comfort features in the My BMW App and intuitive mood lighting – in the Neue Klasse, every element works in harmony, so the car adapts to you, not the other way around. Tune in to discover how BMW is shaping interaction, anticipation, and personalisation into a new era of mobility. (00:00) Introduction  (02:05) What makes design feel seamless?  (03:37) Anticipation: when the car knows before you do  (09:57) How to create a seamless user journey  (15:19) Personalisation: how the Neue Klasse adapts to you  (16:30) Connecting your digital life with your car  (21:24) Outro Find out more about our host Nicki Shields 

In this episode of Connected Leadership Bytes, Andy Lopata revisits a gem-filled conversation from the archives with Phil Jones, Managing Director of Brother UK, and Sam Rathling, founder of Pipeline 44. They discuss why it is crucial for modern leaders to actively engage on social media, particularly LinkedIn. Phil Jones shares his personal journey of leveraging platforms like Twitter and LinkedIn to build his personal brand, attract talent, and connect with customers. He argues that being active on social media is a necessary competency for today's leaders, sending a powerful message about the modernity and responsiveness of their organisation. Sam Rathling provides expert insights on how leaders can effectively build their digital reputation. She emphasises the power of authentic, original content and consistent engagement, which doesn't have to consume more than 10-15 minutes a day. The conversation covers practical tips on content creation, the importance of a human touch, and how to balance professional and personal insights. This episode is a compelling guide for any leader looking to understand the strategic importance of social media and how to make it an integral, yet manageable, part of their role. Key Takeaways Social Media is a Core Leadership Competency: Being active on social media is no longer optional for senior leaders; it's an essential skill for modern leadership, influencing talent acquisition, customer perception, and personal reputation. Time Commitment is Minimal: A significant impact can be made in just 10-15 minutes per day, covering both content creation and engagement. Authenticity and Personalisation are Crucial: Leaders should write their own content to maintain an authentic voice. Sharing personal stories that include a professional lesson helps build a human connection. Engagement Drives Visibility: Actively commenting on others' posts and responding to comments on your own is critical for extending the reach of your content and building relationships. Actionable Insights Implement the 10-Minute Challenge: Dedicate 10-15 minutes each day to LinkedIn. Use this time to scroll through your newsfeed, engage with posts from your network by liking and commenting, and post your own original content three times a week. Audit Your LinkedIn Profile: Look at your profile from the perspective of a potential customer, a top-tier job candidate, and a business partner. Assess if it represents the best version of you and your company's brand. Find Your Content Lanes: Identify 2-3 areas of expertise or passion related to your professional life (e.g., leadership, sales, company culture). Focus your content creation on sharing unique knowledge and insights within these fields to build a reputation as a thought leader. SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Sam Rathling: Website |LinkedIn | Connect with Phil Jones: Website |LinkedIn | The Financial Times Guide to Mentoring Episode 137 Featuring Sam Rathling and Phil Jones  

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex.Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer data and drive long-term value. With a career spanning customer engagement, personalisation, and product innovation, he helps global brands turn data into impactful, loyalty-building experiences.Today we'll be learning about his favourite books, all about the new Travelex Plus programme and his unique insights from a Product Manager's point of view on how to launch programmes. Hosted by Charlie HillsShow Notes:1) Chris Frost2) Travelex3) Travelex Plus 4) Inspired by Marty Kagan 5) Radical Focus

Get ecommerce updates & insights:Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/About this podcast:In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including:Strategic partnerships for last mile deliveryPayment innovationsStructured product data & AI agentsThe impact of AI in Customer ServiceThe evolution of search and product discoveryThey explore how businesses are adapting to changes in consumer behaviour, the importance of structured data for agentic search, and the implications of AI on job markets. The conversation highlights the need for ecommerce brands to embrace new technologies and strategies to remain competitive, whilst avoiding the inevitable industry hype.Key takeaways:Strategic partnerships with delivery companies are becoming essential.Delivery innovations are key to improving customer experience.Payment methods are evolving, with new trends emerging regularly.Buy now, pay later has become a mainstream payment option.Personalisation in shopping is still evolving and not fully realised.Structured data is crucial for AI and customer service efficiency.AI is being overhyped, but it can enhance operational efficiency.Ecommerce brands must adapt to survive in a competitive landscape.AI will change job roles, not just replace them.Chapters:[00:40] Industry Trends and Client Concerns[03:00] Strategic Partnerships in Delivery[12:52] Payment Innovations and Trends[26:40] The Future of AI in E-commerce[35:47] AI Hype and Job Market Implications

From AI-optimised shelf space to influencer-fuelled fast fashion, global consumer trends are in flux. Global Consumer Analyst at Investec UK, Eddy Hargreaves, joins No Ordinary Wednesday to explore retail innovation, brand strategy, and why selling to today's cautious, connected shopper is trickier than ever. Podcast key moments: 00:00 – Introduction 01:21 – Developed vs. emerging market consumers 02:32 – Inflation, discounts and luxury sales decline 05:05 – How tariffs affect pricing, brand perception and supply chains 07:28 – AI transforming retail 12:36 – Digital media, influencers and personalisation shift 13:07 – Personalisation data at scale 16:07 – Innovation vs. convenience 20:05 – Sustainability ethics under pressure 23:16 – What's driving the demand for tailored products globally? 25:18 – Beverages and energy drinks markets growing 27:28 – Weight loss drugs reshaping food, apparel, and wellness sectors 31:54 – Temporary trends or structural shifts? 33:40 – Rise of Chinese brands Read more on www.investec.com/now Hosted by seasoned broadcaster, Jeremy Maggs, the No Ordinary Wednesday podcast unpacks the latest economic, business and political news in South Africa, with an all-star cast of investment and wealth managers, economists and financial planners from Investec. Listen in every second Wednesday for an in-depth look at what's moving markets, shaping the economy, and changing the game for your wallet and your business. Investec Focus Radio SA

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.   In part 2 of this episode, Matthew and Grace are joined by: Igor Krezić, Founder & CEO of Rolla. Riccardo Turri, CEO of Starpool. Marco Stefano Guiducci, VP International Sales at EGym. This episode covers: Redefining longevity as quality of life rather than just extended lifespan. Democratizing the term "athlete" to include everyday people of all abilities. Leveraging AI to provide personalized health and fitness recommendations. Implementing proper cold therapy protocols with individual customization. Using gamification to increase engagement in health and fitness activities. Industry responsibility in providing accessible, evidence-based education. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 03:35 Defining Longevity 06:03 The Role of Athletes and Everyday Habits 15:38 Gamification and Community 19:10 Cold Therapy and Personalisation 32:00 Education and Responsibility