Podcasts about personalisation

In this episode of Skip the Queue, host Andy Povey is joined by Robbie Jones from Katapult to discuss how guest insights and psychology shape the design of modern visitor attractions. Robbie shares how Katapult works with IPs, theme parks and destinations to create experiences that focus on guest behaviour, emotions and expectations. The conversation centres on a groundbreaking four-year research project with University of Birmingham and Drayton Manor Resort exploring how attractions can better support neurodivergent guests. The project aims to develop a global blueprint for neuroinclusive design that improves accessibility while maintaining exciting and immersive experiences. Key Topics Discussed: Insights-led design in themed attractions Neurodiversity and inclusion in theme parks A four-year research project with the University of Birmingham and Drayton Manor Breaking misconceptions around sensory experiences and neurodivergence Personalisation and guest autonomy in attractions Reducing friction in queues and guest journeys The role of analogue, interactive experiences in museums and parks The commercial and social impact of inclusive attraction design   Show References:   Robbie Jones, Insights Director at Katapult https://www.katapult.co.uk/ https://www.linkedin.com/in/mrrobbiejones/ https://blooloop.com/katapult-neuroinclusion-research/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching 'Skip the Queue' or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

Dr Ayodele is a Consultant Oncologist who is passionate about bringing change to oncology. As a black woman, she sees part of her role as the spokesperson for marginalised groups when it comes to accessing the best prevention and care, but she is also very focused on driving personalisation forward as a means to address a much broader view of patients as people with multidimensional needs – needs which if responded to appropriately, contribute positively to quality of life and outcomes.

In this special live panel from our Service event at BrewDog Waterloo, three leading hospitality operators share honest insights about creating memorable guest experiences in modern hotels. From sensory design to technological innovation, discover what really makes guests come back.

We're continuing our Marketing in the Madness series recorded live at Shoptalk Luxe Abu Dhabi and this one is for anyone obsessed with luxury travel!!! In this episode, Katie Street sits down with Candice D'Cruz, VP of Luxury Brands at Hilton for Asia Pacific, based out of Singapore and overseeing some of the world's most iconic hotel brands including Waldorf Astoria and Conrad.  Candice brings a rare mix of commercial sharpness and genuine passion for hospitality and this conversation is packed with insight around quiet luxury, wellness travel, multi-generational holidays and the role of TikTok in high-end hospitality marketing. Here's what they cover: - From revenge travel to intentional travel: what's changed - Quiet luxury explained and why it means something different to everyone - Personalisation over perfection: the new luxury standard - How F&B and dining are now driving destination decisions - TikTok, storytelling and marketing luxury to a younger audience - The rise of solo female travel and what hotels need to rethink - Multi-generational travel and the "Beta Babies" trend - What Hilton is doing differently to stay ahead And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Don't forget to like, comment and subscribe so you don't miss the rest of the series

In this episode of the FINITE Podcast, Jodi sits down with the brilliant Dario Debarbieri, CMO at HCL Software. With a career at the intersection of marketing and AI, Dario offers a candid look at the Intelligence Economy and what it means for the modern B2B marketer.We explore a world where artificial intelligence interacts with audiences in real-time, reading the sentiment of minute digital movements to deliver personalized content in exactly the right context. Dario explains why the traditional 4 Ps of strategy may now matter less than your data quality, and why marketers must evolve from artists into engineers to survive.Key topics covered in this episode include:The Intelligence Economy: Why data is the new oil and how to use the right tools to extract and refine it.Marketers as Engineers: How the role of the marketer is shifting toward technical precision and data science.Context is King: Moving beyond simple demographics to understand the situational context of your buyer.The Ethics of AI: Navigating the fine line between helpful personalization and creepy intrusion (e.g., following a customer to their Alexa at bedtime).Listen to the full episode to hear how hyper-personalization is setting companies apart and how you can prepare for a future where AI is the norm.

For 30 years, the AOP Health Group has been dedicated to developing innovative solutions to address unmet medical needs, particularly in the fields of rare diseases and intensive care medicine, and notably in cardiology and pulmonology, as well as haemato-oncology and advanced therapies. As Rare Disease Day approaches, in a special episode of the pharmaphorum podcast, sponsored by AOP Health, we spoke with Melissa Fellner, VP of Global Therapeutic Areas, Commercial Operations, at AOP Health, to discuss AOP Health's work in the rare disease space. Fellner describes the unique challenges faced in R&D in the rare disease space, as well as how advanced therapies are changing the treatment landscape, and what the future could hold, in terms of technological innovation and personalisation. What becomes clear is the key role that collaboration plays, from the very early stages of clinical trial design and beyond. You can listen to episode 246 of the pharmaphorum podcast in the player below, download the episode to your computer, or find it - and subscribe to the rest of the series – on Apple Podcasts, Spotify, Overcast, Pocket Casts, Podbean, and pretty much wherever else you download your other podcasts from. About the interviewee Melissa Fellner is Vice President of Global Therapeutic Areas at AOP Health. She holds a Master's in Biology, as well as an MBA from The Rady School of Management at University of California, San Diego. Fellner brings more than 25 years of experience across research, clinical development, commercialisation, and global marketing within the pharmaceutical industry. She began her career in 2000 as a research scientist and moved into clinical trial research in the United States and Canada in 2004 with a global contract research organisation. In 2009, Fellner transitioned into commercialisation consulting, partnering with large pharmaceutical companies on market access and launch strategy. She joined MedImmune, part of AstraZeneca, in 2012 as manager of access services operations, marking her move into the biopharmaceutical industry. In 2017, Fellner advanced into AstraZeneca's commercial organisation, serving as associate director of consumer marketing for respiratory biologics and later as global marketing director for the same franchise. In 2022, she relocated to Vienna and assumed the role of business unit director for respiratory, immunology, and vaccines, with responsibility for strategy, performance, and commercial leadership. Fellner joined AOP Health in 2025, where she oversees the company's global therapeutic areas. In this role, she leads lifecycle strategy development and drives international brand integration across functions and markets to accelerate sustainable portfolio growth. About AOP Health AOP Health is a global enterprise group with roots in Austria, where the headquarters of AOP Orphan Pharmaceuticals GmbH ("AOP Health") is located. Since 1996, the AOP Health Group has been dedicated to developing innovative solutions to address unmet medical needs, particularly in the fields of rare diseases and intensive care medicine. The group has established itself internationally as a pioneer in integrated therapy solutions and operates worldwide through subsidiaries, representations, and a strong network of partners. With the claim "Needs. Science. Trust." the AOP Health Group emphasizes its commitment to research and development, as well as the importance of building relationships with physicians and patient advocacy groups to ensure that the needs of these stakeholders are reflected in all aspects of the company's actions.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Henry Ross, Account Executive for Optimove, as the duo discuss the rapid evolution of South Africa's iGaming market and how AI-driven personalisation is reshaping player acquisition and retention strategies across the continent.Tune in to today's episode to find out:What makes the South African iGaming market unique and why it's maturing faster than many global counterpartsWhy operators must move beyond mass bonus-led campaigns to data-driven, one-to-one engagementHow AI is shifting marketing from scheduled campaigns to real-time, player-led experiencesThe biggest player retention challenges across African markets and how to tackle themWhy the next 3-5 years will define market leaders as regulation tightens and competition intensifiesHost: Charlie HornerGuest: Henry RossProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Welcome back to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week features an interview with Danny Groom, CEO of DMG Media, talking to Flashes & Flames' Colin Morrison.  Danny talks about the opportunities he sees with AI and personalisation, the importance of codes and communication, and what they've learned with their AI innovation team when it comes to connecting their work and ideas up with the rest of the business. Read the key takeaways from this session, find our weekly newsletter and more on voices.media  

Professor Clare Collins interviews Professor Tim Spector from King's College London about the groundbreaking research of Zoe, a company focusing on personalized nutrition through gut microbiome analysis. Prof Tim emphasizes the critical role of nutrition in preventing diseases. He shares insights from the PREDICT-1 study, which identified significant differences between individuals in metabolites that appeared in their blood after eating exactly the same meals. Professor Tim outlines the Zoe project's 8 guidelines for improving gut health and the importance of recognising individual dietary needs. He also shares exciting developments regarding Zoe's expansion into Australia and the potential for future personalised health interventions based on gut microbiome data.Key Takeaways1. Nutrition is the most important factor in developing or preventing common diseases.2. Shifting to an optimal diet can prevent 70-80% of diseases.3. The PREDICT-1 study showed a tenfold difference in individual responses to the same food.4. Gut microbes play a major role in how we process food.5. Personalisation of diet is crucial for health improvements.6. Eating 30 different plants a week is essential for gut health.7. Quality of food is more important than calorie counting.8. Fermented foods can significantly reduce inflammation.9. Giving your gut a rest is important for overall health.10. Zoe aims to empower individuals to take control of their health through personalised insights.Link to the ZOE website: https://zoe.com/en-gbCheck you plant variety at our No Money No Time website by taking our Healthy Eating Quiz: Click on the top right hand 'green button' called 'How healthy is my diet' https://nomoneynotime.com.au/Want a more Personalised Food, Nutrient Assessment Report? Use our Australian Eating Survey - For a 50% discount enter the 'DietCheck' code at the checkout! Purchase here https://australianeatingsurvey.com.au/Here's the link to the No Money No Time closed Facebook group (be sure to take the Healthy Eating Quiz first) https://www.facebook.com/groups/386824626838448Our No Money No Time email: nmnt@newcastle.edu.au and our Nutrition Science Bites email: nutritionsciencebites@newcastle.edu.au Are you in a position to make donation to support our No Money No Time website? Donate hereKeywords: nutrition, microbiome, Zoe, gut health, personalized diet, Tim Spector, PREDICT study, health choices, dietary guidelines, fermented foods, diabetes, blood sugar, genetics, twins Hosted on Acast. See acast.com/privacy for more information.

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you're a jewellery designer, maker, or small business owner, there's something here for you. Anna's story reminds us that growing a brand is not just about sales or scaling; it's about maintaining purpose, creativity, and wellbeing as you navigate challenges.Find Anna here:Website: www.annalouoflondon.comInstagram: @annalouoflondon and @annalouwellnessLinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_iosFacebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfrAnd https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfrChapters:00:00 Introduction02:00 From Portobello Market to Harvey Nichols: How Anna's brand first got noticed06:00 Learning by doing: Starting a jewellery business with no formal training09:30 Standing out in the market: How to attract attention as a small brand12:50 Balancing family, business, and personal values while scaling a jewellery business17:00 Managing cash flow, stock, and the challenges of wholesale26:30 Finding energy, purpose, and joy in your business through tough times31:00 Personalisation and why it differentiates your brand from competitors36:00 Pricing strategy and valuing your craftsmanship and time43:00 Building a remote and flexible business model to suit your lifestyle46:20 Anna's advice for anyone feeling overwhelmed: The power of contemplationLET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI'm running a free call on 26 Feb for anyone selling on Amazon (or planning to) who'd like some practical support and a chance to talk things through together. It'll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what's working and what's not right now. It's fine...

The results of the 2026 Global Sentiment Survey are out — and the mood in workplace learning is uneasy. In this episode, John speaks with Donald H. Taylor about AI's "hangover moment," rising pressure on L&D teams, diverging regional trends, vendor anxiety, and what showing value really signals this year. Is this a temporary wobble — or a structural shift in what L&D is for?   Timestamps 00:00 - Start 02:21 - Intro 04:14 - Overview of this year's GSS 12:50 - Metaverse and virtual environments 21:59 - Opportunities and Challenges of AI 26:49 - More US respondents this year? 28:33 - Global differences in vibe? 33:46 - Personalisation and individualism 36:09 - New vs returning respondents 41:04 - The challenge of technology 52:47 - End     Connect with Learning Hack LinkedIn: linkedin.com/in/johnhelmer X: @johnhelmer Threads: @jphelmer Bluesky: @johnhelmer.bsky.social Website: learninghackpodcast.com  

This week, I sit down with Michele Scherr to explore a deeply human and often overlooked part of major life transitions:The loss of identity that can occur when familiar roles fall away.Whether leaving the military, healthcare, corporate life, sport, or any structured environment, the first twelve months can be one of the most vulnerable periods for mental health.Even with strong support systems, many people quietly struggle with one powerful question:“Who am I now?”In this powerful conversation, Michele explains why recovery is not about chasing more programs, retreats, or quick fixes — it's about building a stable foundation rooted in self-understanding.We explore how identity loss impacts purpose, emotional wellbeing, and direction, and why so many people feel unsettled despite doing “all the right things.”At the core of Michele's work is helping people reconnect with:✔️ Their natural design✔️ Their body's signals✔️ Personal rhythms✔️ What genuinely supports their wellbeingBecause healing becomes far more sustainable when you understand yourself first.We also discuss how personalised routines around sleep, nutrition, movement, and environment can create stability during uncertain times — and why slowing down often creates more clarity than pushing forward.If you are navigating a transition, feeling untethered from who you once were, or searching for meaning in what comes next, this episode offers a grounded reminder:Clarity doesn't come from doing more, it comes from listening.Connect with Michele Scherr:LinkedIn  → linkedin.com/in/michele-scherrWebsite → personalisedhealthandwellbeingsolutions.com.auConnect with Steve:Instagram → https://bit.ly/3KARQhR LinkedIn  → https://bit.ly/48sw8Vj Episode Highlights00:00:00 - Why the first twelve months after transition are the most dangerous00:00:45 - The overwhelm of too many support options00:01:30 - The jigsaw puzzle metaphor and missing foundations00:02:40 - Identity, purpose, and ego during transition00:03:30 - Masks, personas, and adaptation versus authenticity00:04:40 - Listening to the body for personal cues00:05:40 - Sleep, nutrition, movement, and individual design00:06:55 - Adjusting routines to real life circumstances00:08:10 - Creating emotional stability before interventions00:09:20 - Curiosity as the entry point to self understanding00:10:30 - Personalisation, alignment, and sustainability00:11:40 - Healing that feels easy because it fitsABOUT THE PODCAST SHOWThe Noise of Life is a podcast that shares real stories, raw truths, and remarkable growth. Hosted by Steve Hodgson a coach, facilitator, speaker, and Mental Health First Aid Instructor. This podcast dives deep into the “noise” we all face, the distractions, doubts and challenges that can pull us away from who we truly are.

I always enjoy getting out to properties like Whittlebury Park, discovering what they have to offer across an expansive multi amenity resort and how they package it up. This conversation with Bradley Spillman, Senior Digital Marketing Manager, gave me a real behind-the-scenes look at how they juggle three very different businesses under one roof.In a tour of their impressive golf, spa, and conference facilities, we talk about their approach to digital marketing, the smart investments they're making in tech and data, and how they're getting to know their audiences better while chasing new ones like the family segment.What We Explore- Three Businesses, One Property: Creates seamless experiences for completely different crowds across golf, spa, and conferences- Digital Marketing Smarts: The tools and strategies the team uses to boost visibility, understand guest needs, and target fresh markets without losing the core appeal. - Guest-First Innovation: Why investing in data and tech is all about delivering what people really want and how that's opening doors to new demographics.Bradley's insights reminded me why places like Whittlebury thrive: it's not just about the amenities, it's about knowing your guests and evolving with them. If you're in hospitality and wondering how to blend tradition with tech, this conversation will give you plenty to think about and maybe even steal a few ideas. Thanks for listening to Hoteliers Voice. If it sparked something, share with a colleague or drop me a note. More episodes coming soon where we learn from the best in the industry.Hoteliers' Voice is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.

"No-code is getting a lot better, and there's a lot of tools. No-code tools will soon start to drive personalisation and dynamic content. That's going to take off pretty quickly."Navigating Ecommerce Technology Trends.In the latest episode of our podcast, James and Paul share their views on how emerging technologies are reshaping the industry. From AI-driven content generation to dynamic personalisation and integrated loyalty programs, this episode offers helpful insights for anyone working in ecommerce.What you'll get:How the latest ecommerce trends are impacting which technologies ecommerce teams are investing in.Practical advice for adapting your tech stack to leverage AI and personalisation for better customer experiences.The challenges and opportunities in delivering smarter CRM and loyalty strategies.Explanation of the vendors ecommerce teams are turning to to help improve their ability to execute.Chapters:[00:30] Emerging Ecommerce Trends and Tech Priorities[03:30] AI in Content Generation and Product Data Management[06:00] AI Governance and Data Compliance[08:50] Dynamic Content and Personalisation in Ecommerce[12:20] The Evolution of CRM and Loyalty Programs[25:00] Data Analytics and Marketing Tracking AccuracyUnderstanding these trends can help you make informed decisions on where to focus your budget and how to enhance your CX.We hope you find it useful.

In partnership with Umbraco, join us for a 30-minute masterclass where we'll explore how brands can create personalised, dynamic experiences that engage and convert. In this session, we'll break down the importance of personalisation, how to identify opportunities for its application, and how to use Umbraco's powerful tools to enhance user experiences across touchpoints.Discover actionable strategies for understanding your audience, setting measurable goals, and using automation to deliver content that resonates.Whether you're new to personalisation or looking to optimise your approach, this session will help you transform how you engage with your customers.All attendees can request a free Personalisation Opportunity Audit, where we'll review your current digital strategy and offer actionable recommendations for improving personalisation efforts.

Michele Scherr and I explored what happens when the structure, identity and purpose that once defined your life suddenly disappear. Michele speaks openly about her transition out of military service and the deep emotional toll that followed. The isolation, the loss of meaning and the quiet despair that can sit beneath the surface even when support appears to be all around you.She is a former nurse, military veteran and precision health specialist who understands transition from the inside out. She shares what it felt like to lose not one identity, but two, and how that unravelling led her into a period of depression, suicidal ideation and a profound questioning of her value and place in the world. This conversation goes where many avoid, into the spaces people rarely speak about once the uniform comes off or a chapter closes.We talk about why identity and purpose sit at the core of mental health during major life transitions, why the first year after leaving structured environments can be the most dangerous and how the noise of modern life makes it harder to hear what we need. Michele explains how listening to the body, understanding individual design and creating the right environment can become powerful anchors when everything else feels uncertain.If you're in a season of change or supporting someone who is, this episode offers clarity, compassion and a reminder that purpose can be rebuilt, one step at a time.Inside this podcast:- Why identity loss can quietly unravel mental health- How major life transitions impact purpose and belonging- Why the body holds clues to how you are designed to thrive- The role of environment in healing and rebuilding identity- Why asking for help is often the hardest but most important stepConnect with Michele Scherr:LinkedIn  → linkedin.com/in/michele-scherrWebsite → personalisedhealthandwellbeingsolutions.com.auConnect with Steve:Instagram → https://bit.ly/3KARQhR LinkedIn  → https://bit.ly/48sw8Vj Episode Highlights00:00:00 - Struggling to get out of bed and the silent weight of transition00:02:00 - S*icidal ideation and feeling isolated despite support00:04:00 - Why this conversation matters beyond the military00:07:30 - The growing noise of modern life and constant stimulation00:11:00 - Leaving nursing and military service at the same time00:13:00 - Losing identity, value and a sense of contribution00:17:30 - Precision health and understanding individual design00:21:30 - Environment as a key factor in mental health and healing00:26:00 - Identity and purpose as core challenges in transition00:30:00 - Why defence struggles to prepare people for civilian life00:35:00 - Creating a foundation before adding support programs00:40:00 - Personalisation, sustainability, and long term wellbeing00:46:00 - Gender differences in identity, purpose, and expectations00:52:00 - Giving yourself grace during transition00:54:00 - Finding what works for you and cultivating community00:57:00 - Identity evolution through different life stages01:01:00 - Supporting loved ones through transition with communication01:05:00 - Boundaries, behaviour, and healthy ways to release emotion01:10:00 - Reaching out for help and breaking internal barriers01:13:00 - Why people struggle to respond when someone is honest01:15:00 - Where to find Michele and closing reflectionsABOUT THE PODCAST SHOWThe Noise of Life is a podcast that shares real stories, raw truths, and remarkable growth. Hosted by Steve Hodgson a coach, facilitator, speaker and Mental Health First Aid Instructor. This podcast dives deep into the “noise” we all face, the distractions, doubts and challenges that can pull us away from who we truly are.

If you've ever Googled handwritten post in the UK and then had a small financial wobble at the prices, you're not alone. Daniella Paolozzi is proud to be a female leader of her handwritten marketing business. Choosing to market using handwritten post does not have to be a luxury beyond your marketing budget. Tune into this podcast to find out why it might be just the best decision you take in 2026!Summary of PodcastIntroductions and Handwritten Direct MailGraham and Kevin introduce their guest Daniella Paolozzi, who describes herself as a "marketing nerd, website whisperer, and pen written direct mail enthusiast." They discuss Daniella's background in marketing and her transition to focusing on handwritten direct mail, which has proven to be a highly effective strategy for her clients across various industries.The Power of Handwritten Mail Daniella explains how handwritten direct mail stands out in an increasingly digital world, evoking a more personal and emotional response from recipients. She shares examples of impressive results her clients have achieved, such as a builder receiving £68,000 in new business from a 5,000-piece handwritten mail campaign. The group discusses how handwritten mail can be more cost-effective than email marketing due to its higher response rates.Personalisation and CustomisationDaniella emphasises the importance of personalisation and customisation in her handwritten direct mail approach. She explains how her team uses technology to scale the process while maintaining a personal touch, avoiding a robotic or generic appearance. The group explores how this level of personalisation and attention to detail can help build trust and engagement with recipients.Daniella's Personal JourneyDaniella shares her personal story, including her battle with cancer at a young age during the COVID-19 pandemic. She discusses how this experience has shaped her perspective and drive to make a positive impact through her business and charitable work, including using sustainable materials and giving back to the community.Podcast Insights and OpportunitiesThe group discusses the challenges of podcast growth and engagement in the current landscape, as well as the potential benefits of transcribing podcast episodes to improve search engine optimization and discoverability. They explore ideas for incorporating the transcript into the podcast distribution and leveraging it for additional content opportunities.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

Are you feeling excited about AI, but also a little overwhelmed by how to actually use it in your Direct Selling business? In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by Justin Belobaba, Founder and CEO of Nowsite, to unpack exactly how AI can support your growth without replacing your authenticity. Justin brings over 20 years of experience in the tech world and has built four highly successful technology companies, giving him a rare perspective on where AI is heading and how Direct Sellers can leverage it wisely. We dive into the right and wrong ways to use AI, the biggest missed opportunities in the industry, and why productivity—not automation—is the real advantage. Justin also shares powerful predictions for 2026, including smarter personalisation, AI assistants, and simpler, step-by-step systems that help distributors know exactly what to do next. If you want clarity, confidence, and a practical approach to AI, this episode is for you. We’ll be talking about: ➡ [00:00] – Introduction ➡ [01:18] – Introducing Justin Belobaba ➡ [04:45] – Justin’s Tech Journey & Why Nowsite Was Created ➡ [07:54] – The Accidental Entry into Network Marketing ➡ [14:02] – The Moment AI Changed Everything ➡ [17:09] – AI as the Missing Coach for New Distributors ➡ [19:00] – The Biggest Missed Opportunities in the Industry ➡ [24:48] – Misconceptions About AI & Perfection Paralysis ➡ [28:18] – The Best Way Consultants Should Use AI Today ➡ [30:54] – The Dangers of Over-Automation ➡ [41:21] – AI, Data & the Future of Personalisation ➡ [46:51] – AI Predictions for 2026 ➡ [52:27] – Where to Find Nowsite ➡ [53:11] – How Justin uses AI personally ➡ [56:36] - Justin shares his favourite book ➡ [57:06] - Justin shares a quote from his high school principal ➡ [57:48] - Justin reveals his desired superpower ➡ [01:01:06] - Justin shares a deeply personal reflection ➡ [01:02:03] - Final thoughts Resources Recommended Book: ➡ Oh, the Places You’ll Go! by Dr. Seuss - https://bit.ly/4qOgZ8p Quotes:➡ “To whom much is given, much is expected.” About our guest: Justin Belobaba is the Founder & CEO of Nowsite, the leader in AI-powered sales and marketing software for the direct selling industry. A serial tech entrepreneur with three successful exits, his companies have been named among the Top 10 Fastest Growing in Canada four times. He was also recognized as Canadian Young Entrepreneur of the Year, and is an active member of the Young Presidents Organization. A magna cum laude graduate of Harvard, Justin is a Crossfit enthusiast, a huge fan of Chelsea football, and lives in London with his wife Jill and their three awesome young boys. Connect with Justin Belobaba ​ ➡ Justin Belobaba​’s LinkedIn: https://www.linkedin.com/in/justin-belobaba-65462b5?originalSubdomain=uk ➡ Justin Belobaba​’s Facebook: https://www.facebook.com/belobaba/ ➡ Justin Belobaba​’s X: https://x.com/jbelobaba?lang=en ➡ Justin Belobaba​’s email: justin@now.site Connect with Nowsite ➡ Website: https://now.site/ ➡ LinkedIn: https://www.linkedin.com/company/nowsite-corporate/ ➡ Instagram: https://www.instagram.com/nowsite/ ➡ Facebook: https://www.facebook.com/nowsiteofficial Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.

In this episode of The Printerviews, Colin is joined by Richard Askam, the host and founder of Print Island. Richard shares the story of his accidental pivot from a 50-year-old family wine business into the print industry, where he pioneered the use of personalised labels to stay ahead of retail giants. The conversation explores the deeper purpose of print, moving beyond technical specifications to focus on the emotional connection and transformation it provides to the end consumer. Richard also discusses his latest venture, Print Island, a content platform designed to act as the Spotify for print by hosting honest, unvested conversations about what the industry is actually for. Richard emphasises the need for the industry to ditch its technical jargon and reclaim its confidence through authentic storytelling. As a public speaking coach, he also offers advice on how to bridge the communication gap between manufacturers and the outside world to ensure the industry continues to flourish in 2026 and beyond. This episode is a must for anyone looking to understand the intersection of retail trends, consumer psychology, and the enduring power of print. Key Takeaways Richard transitioned from a 50-year-old family wine business into pioneering personalised labels as a survival strategy. The Share a Coke project was designed as a communication tool to engage a younger generation. Print Island provides an unvarnished, honest space for the industry to tell its story to the outside world. Consumers value the emotional reaction and transformation of a product more than the technical process of printing. Success in modern marketing requires translating technical print jargon into clear consumer English. Personalisation has moved from a luxury to a standard consumer expectation that brands must now facilitate. Public speaking and storytelling are natural human skills that printers must unlock to build confidence.

ABM is still spoken about as a silver bullet. A way to open doors, personalise at scale and finally align sales and marketing. The problem is that most organisations expect it to behave like magic rather than work.In this conversation, Benedict speaks with Lauren Daly and Andrew Shepherd from Palo Alto Networks about where ABM breaks down in reality. Drawing on experience running ABM in a large, complex organisation, they unpack the gap between how ABM is sold internally and what it actually demands operationally, culturally and commercially.Rather than treating ABM as a tactic, the discussion reframes it as a privilege that requires clarity on account selection, shared ownership of outcomes and a willingness to confront uncomfortable trade-offs. From data fragmentation and misaligned incentives to the limits of personalisation at scale, the episode is clear-eyed about what works and what does not.This is not a conversation about tooling or frameworks. It is about discipline, expectation-setting and why good ABM often looks a lot like good marketing done properly.00:01:20 Why ABM is sold as a silver bullet00:03:50 The biggest misconceptions sales teams have about ABM00:06:55 Why ‘account' thinking misses buying groups00:11:00 Account selection as the real point of alignment00:17:45 The data problem no martech stack fully solves00:24:50 When ABM just becomes good marketing00:33:10 Personalisation, AI and cultural readiness00:41:10 Why incentives, not intent, cause misalignmentLearn more about alan. here. Hosted on Acast. See acast.com/privacy for more information.

In episode #63 of PodSpot, Jon Pittham and Joe Fulton explore what it really takes to run a HubSpot website at scale. They discuss why many growing organisations find their websites becoming slower and harder to manage, even as their business, internal stakeholders and service lines expand. Joe explains how governance, design systems, and clear content structures help teams move faster without losing control or consistency. The conversation also looks at personalisation and data quality, highlighting why starting with the right data model matters more than complex rules or over-engineered experiences. Jon and Joe unpack the hidden commercial cost of slow websites, from delayed campaigns to lost pipeline, and why evolving a site through continuous improvement delivers far more value than rebuilding every few years.   Key discussion points: 05:00 – Governance, stakeholders, and internal friction 08:00 – Treating the website as shared revenue infrastructure 12:10 – Creating guardrails and auditing usage patterns 15:10 – Personalisation, data quality, and reporting challenges 19:00 – The real cost of slow delivery 23:00 – Avoiding rebuild cycles through iteration   Want to learn more about HubSpot? Visit our website: https://www.karman.digital/ Follow us on LinkedIn Listen on Spotify Listen on Apple Podcasts  

James Gurd and Rupert Cross explore the current landscape for B2B ecommerce, exploring trends that are reshaping the industry as we enter 2026. With Rupert's extensive experience as CEO of 5874 Commerce, the discussion offers a deep dive into the complexities and innovations influencing B2B commerce.Key discussion points:B2B vs. B2C expectations: The lines between B2B and B2C are blurring, with B2B buyers now expecting the same seamless online experiences as B2C consumers. Technological Advancements: The democratisation of AI and the rise of advanced search and personalisation tools are making commerce more accessible and efficient.Data integrity: Emphasising the importance of high-quality data, the conversation highlights how accurate data can streamline operations and enhance decision-making. Self-service and personalisation: The demand for digital self-service tools is growing, with businesses seeking to offer personalised experiences that cater to individual customer needs.Reasons to listen:Gain insights into the future of B2B ecommerce and the trends that will shape the industry in 2026. Learn from industry experts about the challenges and opportunities in adopting new technologies. Understand the critical role of data integrity in driving ecommerce success.Chapters:[02:15] Key Trends in B2B Commerce[05:15] The Role of Data and Technology in B2B[08:00] Personalisation in B2B User Experience[11:30] Demand Forecasting and Inventory Optimisation[13:50] Digital Self-Service in B2B[17:00] The Impact of AI on B2B Processes[19:40] The Evolution of B2B Platforms[22:25] Future Trends in B2B Technology[24:35] Closing Thoughts on Data IntegritySubscribe now: stay updated with the latest trends and insights by subscribing to our podcast series.

As we continue to explore the common thinking errors, the little trip-ups in the way that we think, our episode this time explores Personalisation.  Personalisation happens when we blame ourselves for things that are really outside our control.  We did not plan this episode for our Christmas one, but what a lucky coincidence, as you may experience a little of this over the next few days, so it might be worth understanding what is going on. Graham and Paul dig into what causes us to take the normal to and fro of life and sometimes find meaning and slight on ourselves that was never there, or a least never intended in that way.  How criticism of a project or piece of work can feel like criticism of us, or the people around you laughing are almost certainly not laughing at you. So this Christmas break, the weather is not down to you, and unless you really are one of the few people who decide what is going to be shown on the telly, the fact that there are 200 channels and nothing on, well, that is not your fault either!

In this episode, Dr. Vignesh Devraj announces an exciting new chapter for Sitaram Retreats, the launch of the Sitaram Ayurveda Experience, a concept that blends the timeless science of Ayurveda with soulful, slow-living spaces designed for deep rest and inner renewal.To explore this, Dr. Vignesh is joined by Kapil Chopra, founder of The Postcard Hotels, a brand widely recognised for redefining modern luxury through authenticity, cultural richness, and intentional living. With his rich experience in hospitality and passion for elevating Indian brands globally, Kapil shares how The Postcard Hotels are creating stays that are not just beautiful, but transformational.For a free summary of this episode, subscribe to the newsletter at www.vigneshdevraj.com Highlights- Why Hospitality Must Evolve Beyond Comfort and Indulgence?- The Ayurvedic Lens on Space, Design & Experience - Slow Hospitality- Building Retreats that Heal, Not Just Impress Or Please - Ayurveda as the Future of Global Wellness Hospitality- What Makes a ( Retreat Space) Support Healing?Timestamps:00:00 - 01:00: Why did we choose Postcard Velha?01:00 - 05:30: The Foundation of Sitaram X Postcard05:30 - 11:30: Slowing Down At Retreats11:30 - 14:00: Why Panchakarma?14:00 - 18:30: The Healing Philosophy & 3R Protocol18:30 - 31:00: The Shared Vision for Sitaram x Postcard 31:00 - 37:00- Power of Personalisation & Human Connection37:00 - 41:30: Managing Burnouts with 7 Day therapies 41:30 - 43:20: Why Ayurveda promotes Discipline & Routines45:10 - 48:00: How Panchakarma assists Weight Loss?48:00 - 49:45: The right weather for Panchakarma49:46 - 58:30: What makes a retreat successful? 58:30 - 01:00:15: Placing Ayurveda on the Global MapGuest Profile: Kapil ChopraThe founder of The Postcard Hotel, Kapil Chopra, a prominent figure in luxury hospitality, also founded EazyDiner and operated as President of The Oberoi Group before becoming an entrepreneur, bringing extensive industry experience to his venture. He aims to build a deeply personal, Indian-rooted luxury hotel brand focused on unique destinations and authentic experiences.Dr Vignesh Devraj If you are interested in doing one on one Ayurvedic consultation with Dr Vignesh Devraj please find the details in this link: https://calendly.com/drvignesh/30-minute-session-with-dr-vignesh-devraj-md-ay-istIf you are economically challenged, please use the form provided to request a free Ayurvedic consultation here. (or copy paste this in your browser: https://docs.google.com/forms/d/e/1FAIpQLSd29nHcrC1RssR-6WAqWCWQWKKJo7nGcEm8ITEl2-ErcnfVEg/viewform)BALANCING THE MIGHTY VATA - ONLINE COURSE NOW AVAILABLE What makes Ayurveda unique in its treatment approach is its practical wisdom on the concept of Vata. Vata is responsible for Prana - the life energy, the nervous system - the master panel of our body, and our emotions. In Ayurveda, it is mentioned that controlling Vata is the most difficult part of healing and recovery. Recently, I have recorded a workshop on - Balancing The Mighty Vata, which has over 6 hrs of content, with notes filled with practical inputs that can be integrated into our life. You can access this at https://vigneshdevraj.com/balancing-the-mighty-vata/ For further information about Dr Vignesh Devraj, kindly visit www.vigneshdevraj.com and www.sitaramretreat.com Instagram - @sitarambeachretreat | @vigneshdevrajTwitter - @VigneshDevrajWe truly hope you are enjoying our content. Want to help us shape and grow this show faster? Leave your review and subscribe to the podcast so you'll never miss any new episodes. Thanks for your support.Disclaimer: - The content of the podcast episodes is not intended to be a substitute for professional medical procedures, consultations, diagnosis, or treatment in any manner. We strongly do not recommend using the content of these episodes as medical advice for any medical conditions for you, others, or for treating your patients.

Big data is changing how we play games by tailoring experiences to individual preferences. In Ireland, this shift is evident as players enjoy more personalised interactions on gaming platforms. The impact of big data is significant, offering benefits to both players and operators. The integration of big data into the gaming sector marks a significant evolution in how online casino experiences are crafted. For players in Ireland, this means more personalised, engaging encounters that reflect their unique gaming styles and preferences. As you navigate the evolving landscape of online casino in Ireland, it becomes evident that big data analytics plays a crucial role in shaping these experiences. This article explores how big data is transforming the gaming industry, focusing on its applications, benefits, challenges, and future prospects within the Irish context. Big data's impact on the gaming industry Big data has become a cornerstone of technological advancement, impacting various sectors globally, including gaming. In Ireland, the incorporation of big data into gaming platforms has significantly altered how games are experienced. This digital evolution involves collecting vast amounts of data from players' interactions and using sophisticated algorithms to analyse this information. This analytical process enables gaming companies to gain insights into player behaviour, preferences, and trends. By doing so, they can enhance game design, improve user interfaces, and develop features that resonate with players. Big data's role in this sector not only improves the user experience but also provides operators with valuable tools for innovation and competitiveness. Personalisation boosts user engagement One of the most striking applications of big data in gaming is personalisation. By analysing player data, gaming platforms can offer tailored experiences that align closely with individual preferences. For instance, recommendation engines suggest games based on your previous interactions, making your gaming journey more engaging and enjoyable. These personalised features extend to promotions and bonuses tailored to your playing habits. When you log into a platform, you might notice special offers specifically designed for your favourite games or playing style. Such targeted marketing not only boosts player satisfaction but also fosters loyalty and increases retention rates among users. Benefits for players and operators in Ireland The benefits of big data extend beyond personalised experiences for players; they also offer substantial advantages for operators. Players enjoy a more immersive experience with customised game recommendations and promotions that cater directly to their interests. This level of personalisation keeps them engaged and encourages longer play sessions. For operators, big data provides a strategic advantage through improved customer insights and targeted marketing campaigns. By understanding player behaviour and preferences more deeply, operators can devise strategies to enhance player satisfaction and retention. Moreover, effective use of analytics allows operators to optimise their offerings, ensuring they remain competitive in a rapidly evolving market. Challenges in implementing big data solutions While the benefits of big data are clear, implementing these solutions does come with challenges. One major concern is ensuring data privacy and security for users. As operators collect vast amounts of personal information, they must implement robust measures to protect this data from breaches or misuse. Additionally, ethical considerations play a vital role in maintaining user trust. Operators must balance the use of personal data with transparency about how it is being used. Ensuring compliance with regulations like GDPR is crucial to avoid legal repercussions and maintain user confidence. Future trends in gaming and big data The future of big data in gaming appears promising as technology continues to evolve....

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Tune in to learn:• Why AI adoption fails in many organisations—and how to unlock real ROI• How agentic AI and conversational search will disrupt traditional search models• Why hyper-personalisation is becoming business-critical for growth and retention• The ethical, operational, and data governance guardrails needed to balance automation and human augmentation If you're a CMO, marketing strategist, digital leader, or innovation-focused creative, this episode is your roadmap to thriving in a prompt-driven, AI-first future. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this season, if you have any thoughts or topics you'd like us to cover, get in touch with us at podcast@cim.co.uk

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Marketers talk a lot about emotional resonance and personalisation. But the reality is: most of us are still figuring out how to do it without crossing a line.In this conversation, Joe speaks with James Manderson from Braze about the tension many marketers feel between relevance, respect, and privacy.They explore:Why 95% of marketers say crafting emotionally resonant messaging is hardThe difference between “Hi {First Name}” and genuinely thoughtful personalisationHow to use first-party data in a way that feels human, not extractiveWhat trust looks like in practice — not theoryExamples of brands who walk this line wellThis isn't about sentimentality. It's about treating people like people, at scale.

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand's digital presence, this episode is packed with valuable insights and recommendations.Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!Follow Yordan:Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Embracing AI: The Younger Generation's Journey01:14 Introduction to the Podcast01:29 Interview with Yordan Dimitrov01:41 The Importance of Brand in SEO02:20 Upcoming Brighton SEO Event04:15 SEO Strategies and User Behaviour06:17 The Role of Brand and Visibility10:05 Impact of AI on SEO Metrics13:49 User-Generated Content and Reviews22:21 Personalisation and AI in Search25:14 The Future of Search and AI31:06 Meta's AI Integration and User Consent32:01 The Shift in Digital Marketing Metrics33:04 The Impact of LLMs on User Conversion34:32 E-commerce Strategies for Better User Experience37:44 The Importance of Consistent Branding38:39 Personalisation and Localisation in Marketing45:55 The Role of User-Generated Content51:31 Adapting SEO Strategies for AI and LLMs54:17 Tool and Content Recommendations59:43 Conclusion and Final Thoughts

In this episode, Jeannette Linfoot explores the critical role of personalization in business, emphasizing that it is no longer optional for entrepreneurs. She discusses the emotional connection customers seek and the dangers of fake personalization. Jeannette provides a practical playbook for creating genuine personalized experiences, including listening to customers, smart segmentation, ethical data use, and adding a human touch. She also highlights the importance of personalization in leadership and shares examples of brands that excel in this area. The episode concludes with a call to action for listeners to implement personalization strategies in their own businesses. You'll hear why: Personalization is a key driver for business growth. Customers desire experiences that feel tailored to them. Fake personalization can damage customer trust. True personalization begins with understanding customer needs. Segmenting your audience allows for more effective marketing. Data should be used ethically to enhance personalization. Adding a human touch can significantly improve customer experience. Subscribe to Brave Bold Brilliant for weekly wisdom on leadership, legacy, and living boldly. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs.  Now he helps mindful coaches create lifestyle empires. Timestamps:  00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming Imposter Syndrome   Today's podcast is sponsored by the Circle:  https://briankeanefitness.com/online-mastermind   (Website) www.impact.me   (Instagram) www.instagram.com/itszoltan/   (Youtube) www.youtube.com/@itszoltan (Threads) www.threads.com/%40itszoltan   (Facebook) www.facebook.com/itszoltan/

Unlocking the Secrets of Shopify Conversion Rate Optimisation: A Must-Watch PodcastIn the latest episode, we dive deep into the world of Conversion Rate Optimisation (CRO) with industry experts Anya Geimanson, Co-founder of Visually, and Nick Phipps, CRO lead from Vervaunt. This podcast is a treasure trove of insights for anyone looking to enhance their ecommerce strategy.Why You Should Tune In:Expert Insights: Gain practical, real-world insights as Anya & Nick share their extensive experience in the field. Actionable Strategies: Learn about the importance of segmentation, personalisation, and testing in driving successful CRO initiatives. Real-World Examples:Discover how leading brands have achieved significant conversion rate improvements through strategic testing and personalisation.Key Discussion Points:The challenges and opportunities of conducting meaningful A/B testing on platforms like Shopify. The role of AI in enhancing personalisation and optimising digital experiences. Strategies for measuring the true impact of CRO efforts beyond just conversion rates.Whether you're a seasoned ecommerce professional or just starting out, this episode offers valuable takeaways to help you optimise your online store and drive growth. Don't miss out on this opportunity to learn from the best in the business. Subscribe now and elevate your CRO game!

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.Links:Search ‘n' Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/International Search Summit: https://events.transperfectdigital.com/international-search-summit/Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.htmlJack's brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicksSponsor Jack's charity MMA fight: https://justgiving.com/page/jack-chambers-wardTimestamps:00:00 Introduction00:44 Conference Highlights and AI Keyword Research01:58 Personalisation in AI Search07:30 Upcoming Conferences and Events12:56 Google's Search Parameter Changes21:55 Impact of Bot Traffic on Google Search Console Data24:13 Rise of New Crawlers and Tools25:34 Google's JavaScript Requirement Update27:33 AI Mode and the Future of Search35:10 Transparency and Data Limitations40:20 Upcoming Events and Conferences

What does seamless really mean when it comes to the future of driving? In this fourth episode of Inside Neue Klasse, Nicki Shields meets BMW experts Marcel Ottmann, Head of User Interface Design Systems, and Daniel Fischer, Senior Creative Technologist, live at the 2025 IAA Mobility in Munich. Together, they explore how design and technology converge in the Neue Klasse to create an effortless, intelligent experience – first previewed in the all-new BMW iX3. From predictive climate control and Plug & Charge to personalised comfort features in the My BMW App and intuitive mood lighting – in the Neue Klasse, every element works in harmony, so the car adapts to you, not the other way around. Tune in to discover how BMW is shaping interaction, anticipation, and personalisation into a new era of mobility. (00:00) Introduction  (02:05) What makes design feel seamless?  (03:37) Anticipation: when the car knows before you do  (09:57) How to create a seamless user journey  (15:19) Personalisation: how the Neue Klasse adapts to you  (16:30) Connecting your digital life with your car  (21:24) Outro Find out more about our host Nicki Shields 

Live from the show floor at SBC Summit 2025, iGaming Daily dives into one of the industry's hottest topics: gamification. As operators focus more on player retention, gamification is emerging as a powerful, 'zero-cost retention model' that can significantly reduce dependency on costly bonuses.In this episode, we're joined by Optimove's VP of Revenue, Motti Colman, and Director of Gamification, Kalev Kärpuk, to explore what makes gamification so effective.Host: Charlie HornerGuests: Motti Colman & Kalev KärpukProducer: James RossEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode of Connected Leadership Bytes, Andy Lopata revisits a gem-filled conversation from the archives with Phil Jones, Managing Director of Brother UK, and Sam Rathling, founder of Pipeline 44. They discuss why it is crucial for modern leaders to actively engage on social media, particularly LinkedIn. Phil Jones shares his personal journey of leveraging platforms like Twitter and LinkedIn to build his personal brand, attract talent, and connect with customers. He argues that being active on social media is a necessary competency for today's leaders, sending a powerful message about the modernity and responsiveness of their organisation. Sam Rathling provides expert insights on how leaders can effectively build their digital reputation. She emphasises the power of authentic, original content and consistent engagement, which doesn't have to consume more than 10-15 minutes a day. The conversation covers practical tips on content creation, the importance of a human touch, and how to balance professional and personal insights. This episode is a compelling guide for any leader looking to understand the strategic importance of social media and how to make it an integral, yet manageable, part of their role. Key Takeaways Social Media is a Core Leadership Competency: Being active on social media is no longer optional for senior leaders; it's an essential skill for modern leadership, influencing talent acquisition, customer perception, and personal reputation. Time Commitment is Minimal: A significant impact can be made in just 10-15 minutes per day, covering both content creation and engagement. Authenticity and Personalisation are Crucial: Leaders should write their own content to maintain an authentic voice. Sharing personal stories that include a professional lesson helps build a human connection. Engagement Drives Visibility: Actively commenting on others' posts and responding to comments on your own is critical for extending the reach of your content and building relationships. Actionable Insights Implement the 10-Minute Challenge: Dedicate 10-15 minutes each day to LinkedIn. Use this time to scroll through your newsfeed, engage with posts from your network by liking and commenting, and post your own original content three times a week. Audit Your LinkedIn Profile: Look at your profile from the perspective of a potential customer, a top-tier job candidate, and a business partner. Assess if it represents the best version of you and your company's brand. Find Your Content Lanes: Identify 2-3 areas of expertise or passion related to your professional life (e.g., leadership, sales, company culture). Focus your content creation on sharing unique knowledge and insights within these fields to build a reputation as a thought leader. SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Sam Rathling: Website |LinkedIn | Connect with Phil Jones: Website |LinkedIn | The Financial Times Guide to Mentoring Episode 137 Featuring Sam Rathling and Phil Jones  

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex.Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer data and drive long-term value. With a career spanning customer engagement, personalisation, and product innovation, he helps global brands turn data into impactful, loyalty-building experiences.Today we'll be learning about his favourite books, all about the new Travelex Plus programme and his unique insights from a Product Manager's point of view on how to launch programmes. Hosted by Charlie HillsShow Notes:1) Chris Frost2) Travelex3) Travelex Plus 4) Inspired by Marty Kagan 5) Radical Focus

Get ecommerce updates & insights:Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today:https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/About this podcast:In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including:Strategic partnerships for last mile deliveryPayment innovationsStructured product data & AI agentsThe impact of AI in Customer ServiceThe evolution of search and product discoveryThey explore how businesses are adapting to changes in consumer behaviour, the importance of structured data for agentic search, and the implications of AI on job markets. The conversation highlights the need for ecommerce brands to embrace new technologies and strategies to remain competitive, whilst avoiding the inevitable industry hype.Key takeaways:Strategic partnerships with delivery companies are becoming essential.Delivery innovations are key to improving customer experience.Payment methods are evolving, with new trends emerging regularly.Buy now, pay later has become a mainstream payment option.Personalisation in shopping is still evolving and not fully realised.Structured data is crucial for AI and customer service efficiency.AI is being overhyped, but it can enhance operational efficiency.Ecommerce brands must adapt to survive in a competitive landscape.AI will change job roles, not just replace them.Chapters:[00:40] Industry Trends and Client Concerns[03:00] Strategic Partnerships in Delivery[12:52] Payment Innovations and Trends[26:40] The Future of AI in E-commerce[35:47] AI Hype and Job Market Implications

Most event organisers aren't trying to exclude people. But when it comes to neurodivergent attendees, that's exactly what's happening – unless you're planning with inclusion in mind from the very beginning.In this episode, Clare chats with Andy Williamson, founder of Welcome Brain, about what a neuro-inclusive event actually looks like (and what it doesn't). They talk about why making your event accessible for different types of brains isn't just ethical – it's practical. It increases your potential audience, boosts attendee satisfaction, and doesn't have to blow the budget.Expect honest chat about small changes that make a big difference, why slapping a coloured lanyard on someone isn't the solution, and how asking for advice (instead of feedback) can go a long way.What we cover:– Why “we've never had any neurodivergent attendees” is a self-fulfilling prophecy– The 3-tier checklist that helps you plan better events (even if your budget is zero)– What not to do when trying to be inclusive (hint: don't out people with a lanyard)– How filming a 15-minute “how to get here” video makes a surprising difference– The real reason your event space might feel like a battery farm– Why including people is, funnily enough, the essence of inclusion– How small acts of empathy boost connection and attendee loyaltyChapters:00:00 – What we mean by neuro-inclusion02:19 – Andy's background & why Welcome Brain exists04:04 – Personalising events for how adults actually work05:17 – 85% of neurodivergent people are skipping your event – here's why08:30 – It's not just ‘them' – most of us benefit from more human events09:27 – Good intentions that go wrong11:34 – Personalisation, empathy, and how the checklist works13:09 – Ask your attendees: how can we make this better?14:09 – Why lived experience matters in the planning team15:25 – The disability comparison: visible vs invisible needs16:43 – No-budget options: start with the Silver tier18:15 – Tackling scepticism and “we've never had anyone ask…”20:08 – Rethinking networking and connection21:56 – Breaking away from warehouse layouts and long-term venue contracts23:16 – Why the events industry is actually well placed to lead on this25:33 – Final thoughts: the small things really do matterFind out more:

From AI-optimised shelf space to influencer-fuelled fast fashion, global consumer trends are in flux. Global Consumer Analyst at Investec UK, Eddy Hargreaves, joins No Ordinary Wednesday to explore retail innovation, brand strategy, and why selling to today's cautious, connected shopper is trickier than ever. Podcast key moments: 00:00 – Introduction 01:21 – Developed vs. emerging market consumers 02:32 – Inflation, discounts and luxury sales decline 05:05 – How tariffs affect pricing, brand perception and supply chains 07:28 – AI transforming retail 12:36 – Digital media, influencers and personalisation shift 13:07 – Personalisation data at scale 16:07 – Innovation vs. convenience 20:05 – Sustainability ethics under pressure 23:16 – What's driving the demand for tailored products globally? 25:18 – Beverages and energy drinks markets growing 27:28 – Weight loss drugs reshaping food, apparel, and wellness sectors 31:54 – Temporary trends or structural shifts? 33:40 – Rise of Chinese brands Read more on www.investec.com/now Hosted by seasoned broadcaster, Jeremy Maggs, the No Ordinary Wednesday podcast unpacks the latest economic, business and political news in South Africa, with an all-star cast of investment and wealth managers, economists and financial planners from Investec. Listen in every second Wednesday for an in-depth look at what's moving markets, shaping the economy, and changing the game for your wallet and your business. Investec Focus Radio SA

"Customers are now expecting highly personalised, seamless, and efficient interactions across all the touch points,” stated Rahul Sareen, the Senior Leader–Cross Industry, Private Equity and Startups Solutions at Amazon Web Services (AWS). Sareen's statement represents the state of customer experience (CX) today. It's a demand that is forcing businesses to completely rethink how they engage with customers.In the recent episode of the Don't Panic It's Just Data podcast, John Santaferraro, CEO and Head Research Analyst at Ferraro Consulting, speaks to Gary Class, Industry Strategist, Financial Services at Teradata and Sareen. They discussed how data, AI, and hyper-personalisation are reshaping customer experience (CX). The time of one-size-fits-all customer service is long over. Sareen emphasises this change by quoting Jeff Bezos: "If you have 4.5 million customers, then you cannot just build one store. You have to build 4.5 million stores." This isn't just about dividing customers into groups; it's about providing a truly unique and personal experience for each person. How AI is Enhancing Customer Experience (CX)Alluding to the use of gen AI and AI agents in customer experience (CX), Class highlights a key application of AI – analysing unstructured data. He says, “The one time that customers tell you what they really want and need, it's on the phone." By "grafting the unstructured data analysed through speech and text onto the structured data," businesses get equipped with rich insights on untapped possibilities. Overall, it also provides a 360-degree preview of the customer experience (CX), which allows for increased proactive and custom developments.AI agents are set to take hyper-personalisation to new heights, the podcast guests believe. Alluding to the pros, Sareen points to their "predictive and proactive nature," which lets AI agents "identify and resolve issues before even customers are aware of them." Imagine a situation where a device automatically finds a problem, starts a support case, identifies a solution, and even applies a fix—all in real-time and without any input from the customer. Sareen calls this the "Nirvana state" of AI-driven customer service. It promises a smooth and genuinely smart experience.Unified Platform for Simplified Quality DataSimplifying how we manage raw data and turn it into quality data in a single system is critical for meeting the needs of AI in customer experience (CX).This is where Teradata comes in. Class says the company's approach centres on "harvesting all the data that you can collect in a conformed and harmonised framework." Their strategy includes providing industry-specific data models and leveraging the "capacity of a relational database engine that can deal with complexity at...

In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia's category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they've scaled personalisation without losing speed or control. You'll also hear how they're leveraging platforms like Shopify Plus and landing gifting gigs with brands like Lamborghini and Amazon.About your guest:Melissa Wilkinson and Matthew Mosse-Robinson are the co-founders of Personalised Favours, a multimillion-dollar personalised gifting brand. Combining design and finance expertise, they've scaled the business from a garage startup to a global operation, earning recognition as two of the Top People in E-Commerce 2025.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!ATC CommunityIf you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

In Episode 31, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom was joined by Catarina Miranda, Global AI Director at Pandora, where she shares her unique journey from biomedical engineering to AI and machine learning.She discusses the importance of AI literacy and governance within organisations, the recent breakthroughs in AI technology, and common misconceptions surrounding its capabilities.Catarina emphasises the need for businesses to focus on outcomes rather than the technology itself and provides insights into how organisations can effectively adopt AI while preparing for the future of work.00:00 Introduction to Catarina Miranda and Her Journey03:07 Pandora: The World's Largest Jewellery Brand06:11 The Role of AI in Personalisation at Pandora08:45 AI Literacy and Governance in Organizations11:49 Recent Breakthroughs in AI Technology14:52 Common Misconceptions About AI18:12 The Importance of AI Literacy in Business20:57 Facilitating AI Literacy and Training27:24 Empowering AI Teams through Decentralisation28:34 The Importance of Testing in AI Systems32:07 Prioritising AI Use Cases for Business36:49 Evaluating the Business Impact of AI40:32 Understanding AI's Role in Job Transformation48:40 Lessons from Virtual Reality for AI Adoption52:08 Key Takeaways for Organisations Embracing...

In this short, sharp RetailCraft conversation, Ian Jindal chats with Timo Boldt, founder and Chief Executive of recipe-box innovator Gousto, to explore how a self-proclaimed “data company that loves food” is reshaping dinner for millions of UK households. In 20 minutes they unpack Gousto's 13-year journey from kitchen table idea to profitable £308 million enterprise, its foray into B2B software via the Bento subscription platform, and Boldt's ambition to raise Gousto's UK “share of stomach” from 0.2 percent to 1 percent1. Listeners will enjoy candid reflections on everything from Netherlands expansion and AI-driven menu personalisation to the zen of walking factory floors at 5am. Episode Summary Gousto's path has tracked—with uncanny timing—every macro-cycle in ecommerce food: mobile adoption, pandemic surges, funding booms and busts, quick-commerce exuberance, and the current shift from growth at all costs to durable profitability. Boldt explains why Gousto remains “deeply profitable” while many peers falter, how its eco-design “Eco-Chill” packaging saves 23 percent CO₂ per meal, and why he believes Bento can do for physical-goods subscriptions what Shopify did for storefronts. At the heart of the episode is the tension every modern retailer navigates: providing limitless personalisation while operating a ruthlessly disciplined supply chain. Gousto's answer is a vertically integrated tech stack, four automated fulfilment centres, and predictive algorithms that cut food waste, hold gross margins above 53 percent, and power a menu now exceeding 200 recipes per week. We also chat about Timo's personal journey: leaving a hedge-fund VP role at 26, moving into student housing to save cash, running early routes himself, and leaning on “learn-a-holic” instincts to conquer operations, funding, B-Corp certification and, most recently, AI. About the Guest Timo Boldt Founder & CEO, Gousto (2012–present) — certified B Corp meal-kit pioneer valued at over £1 billion in 2020, now refocused on profitability and mainstream mass-market expansion. EY UK Entrepreneur of the Year 2022, World Entrepreneur Class of 2023. Member, Unilever Digital Advisory Board. Executive MBA, Cambridge Judge Business School; undergraduate training in statistics fuels his obsession with data-driven iteration. Key Topics & Timestamps 00:00 – Cold-open & scene-setting Recording in a “glass atrium” at Retail X; quick intro to Gousto and its 13-year trajectory 03:00 – Market purpose & climate math The 40 percent food-waste statistic and Gousto's mission to remove hassle, guilt and CO₂ from dinner 05:00 – Growth vectors & 1 billion-meal TAM Boldt's “share of stomach” framing; path from 5 recipes a week to 200; next-day delivery at £3.20 per portion 08:00 – Personalisation at scale Custom menus, 10-minute recipes, Wagamama tie-ins, protein-heavy “XL” range for hungry teens 11:00 – Founder back-story From Rothschild analyst to food-box evangelist; giving up salary for three years; California culinary inspiration 13:00 – Ireland launch & localisation learnings Seven weeks in market; podcast discovery channel; “zero-to-one” done, now “one-to-100” scaling 14:30 – Bento SaaS platform Packaging 13-years of tech for external merchants selling physical-goods subscriptions—beauty, liquor, pet food 16:00 – AI, automation & factory tours Four fulfilment sites, 80 million dinners per site per year; invitation to Ian for a 05:00 walkthrough 17:30 – International options Cultural hurdles in Germany (“dinner bread”), promise in Scandinavia, Netherlands and Australia 18:45 – Subscription advice for brands “Developer-to-domain ratio” heuristic; outsource generic infrastructure, focus resources on differentiated CX 20:00 – Future vision (next 10 years) Raising share of stomach, household-level nutrition kits, more plant-forward range, and fully recyclable packaging 22:00 – Favourite recipe & wrap-up Boldt's vegetarian obsession, 10-minute meals, spice pre-portions, and the joy of never buying mystery jars again. Quotes “Our share of stomach is 0.2 percent—a drop in the ocean. Getting to 1 percent feels eminently possible if we obsess over value for money.” “Forty percent of UK food is binned. Every Gousto box saves 7 kilograms of CO₂ compared with supermarket dinners.” “Quick commerce is gone. We're sitting on a £400 million business, deeply profitable and cash generative.” “Developer-to-domain ratio matters: don't burn engineers on generic subscription plumbing—buy it off the shelf.” “I view Gousto as a data company that loves food.” “The pace of change will never again be this slow; it only accelerates from here.”   --  Run time: 20 minutes INFORMATION: [

In this episode of our Digital News Report 2025 series we look at how audiences think about the various ways that AI is being rolled out across newsrooms. In this episode of our Digital News Report 2025 series we look at how audiences think about the various ways that AI is being rolled out across newsrooms. We look at various uses of AI in news, including summaries, translations and customised homepages, and what newsrooms plan to put more resources into. We gauge comfort levels among audiences and explore the reasons behind any differences across countries and age groups. We also discuss the potential for AI to engage those who are avoiding news. Speakers Amy Ross Arguedas is a Postdoctoral Researcher Fellow at the Reuters Institute for the Study of Journalism and works on the Digital News Project including as a co-author of the Digital News Report. Host Mitali Mukherjee is the Director of the Reuters Institute and is a political economy journalist with more than two decades of experience in TV, print and digital journalism. Transcript: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2025-episode-2-ai-and-personalised-news

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.   Host Matthew Januszek, Co-Founder of Escape Fitness attended FIBO in Cologne, Germany, joined by guest co-host Grace McNamara, Partnerships Director EMEA at Elfie.   In part 2 of this episode, Matthew and Grace are joined by: Igor Krezić, Founder & CEO of Rolla. Riccardo Turri, CEO of Starpool. Marco Stefano Guiducci, VP International Sales at EGym. This episode covers: Redefining longevity as quality of life rather than just extended lifespan. Democratizing the term "athlete" to include everyday people of all abilities. Leveraging AI to provide personalized health and fitness recommendations. Implementing proper cold therapy protocols with individual customization. Using gamification to increase engagement in health and fitness activities. Industry responsibility in providing accessible, evidence-based education. To learn more about FIBO, click here: https://www.fibo.com ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 03:35 Defining Longevity 06:03 The Role of Athletes and Everyday Habits 15:38 Gamification and Community 19:10 Cold Therapy and Personalisation 32:00 Education and Responsibility

In this episode of the Learning While Working Podcast, Bianca Baumann and Mike Taylor share insights from their latest book, ‘Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning', and dive into actionable strategies that L&D professionals can borrow from the world of marketing.Discover why shifting your mindset from “order taker” to strategic business partner is essential for today's L&D professionals. We also uncover how to personalise learning at scale, run effective learning campaigns, and apply marketing-inspired strategies to create learning experiences that resonate – and deliver results.About  Bianca BaumannBianca Baumann is a seasoned learning strategist, international speaker, and author who specialises in innovative workforce enablement solutions. With deep expertise across L&D, employee experience, performance management, and future workforce planning, she partners with global organisations to design data-driven, business-aligned strategies. Known for her work with C-suite leaders and high-performing teams, Bianca brings a sharp focus on transforming human capital into a competitive advantage.About  Mike TaylorMike Taylor is a learning consultant on a mission to eliminate boring, ineffective training. With hands-on experience across nearly every role in L&D, he combines practical know-how with a passion for finding smarter, more engaging ways to help people learn. A self-described “recovering bad student,” Mike brings deep empathy for learners and a talent for simplifying complex topics. He helps organisations design impactful, tech-savvy learning experiences that connect with today's distracted workforce.Key takeaways:Start small and don't be intimidated: You don't need a big budget or fancy tools to bring marketing thinking into learning. Simple, actionable steps – even with no-cost tools – make a difference. (And, get others excited to join in!)Adopt a learner-centred mindset, not just content creation: Marketing excels at understanding audiences. Use tactics like research-based personas and journey mapping to make learning experiences resonate and drive business outcomes.Think in campaigns, not just courses: Like marketers, L&D should use content strategically – spread it across multiple channels, personalise when possible, and align everything to the bigger business workflow.Chapters:(00:00:00) Introduction(00:06:11) Design learning for cognitive understanding(00:07:19) From order taker to partner(00:11:13) Prioritising actionable sales metrics(00:14:39) Marketing funnel concept for learning(00:17:43) Reframing persona use in design(00:23:25) Evolving learning journeys(00:27:25) Personalisation in marketing technology(00:29:01) Content organisation for enhanced learningLinks from the podcast:Connect with Bianca Baumann on LinkedInConnect with Mike Taylor on LinkedInTrain Like A Marketer WebsiteThink Like a Marketer, Train Like an L&D Pro – Book  

Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns. Ganesh also unpacks key topics such as understanding buyer intent, avoiding common pitfalls in traditional ABM strategies, and creating messaging that resonates with target audiences. About Ganesh Ganesh Chithambalam is a seasoned entrepreneur with over 15 years of experience in the SaaS and marketing technology space. Before founding Recotap, he built and scaled 30+ high-growth SaaS products and a high-performance programmatic ad exchange. With a deep focus on performance marketing, automation, and account-based strategies, he brings a pragmatic, results-driven approach to solving complex B2B marketing challenges. Ganesh is passionate about using data and technology to drive meaningful outcomes for marketing teams. Outside of work, he enjoys traveling, discovering local cultures, and experimenting in the kitchen. About Recotap Recotap is an Account-Based Marketing platform purpose-built for B2B marketers who want to run high-impact, personalised LinkedIn campaigns at scale. Designed to simplify complex ABM workflows, Recotap brings together data signals, audience segmentation, ad personalisation, and performance tracking into one unified platform. By leveraging intent data, CRM insights, and website behaviour, Recotap helps marketing teams identify high-fit, in-market accounts and automatically activate 1:1 ad campaigns and personalised landing pages. Whether you're building awareness, accelerating pipeline, or influencing late-stage deals, Recotap enables full-funnel ABM execution with minimal effort. Trusted by fast-growing SaaS and tech companies, Recotap is helping redefine how modern B2B teams approach demand generation, sales alignment, and marketing ROI. Time Stamps 00:00:18 – Guest Introduction: Ganesh Chachambaland 00:00:43 – Ganesh's Career Journey and Founding RecoTap 00:03:38 – Challenges in Current ABM Campaigns 00:04:12 – Common Mistakes in ABM Marketing 00:06:24 – Intent Signals and Their Importance for SaaS 00:07:03 – Personalisation in ABM Campaigns 00:12:18 – Balancing Lead Generation and Brand Awareness 00:16:37 – Predictions for the Future of ABM and Marketing 00:18:26 – Valuable Marketing Advice Received 00:20:28 – Outro and Contact Information Quotes “The companies which are getting successful are the ones who are marketing it well.” - Ganesh Chithambalam, Co-founder at Recotap "I think brand positioning and brand differentiation is very, very important.” - Ganesh Chithambalam, Co-founder at Recotap Follow Ganesh: Ganesh Chithambalam on LinkedIn: https://www.linkedin.com/in/ganesh-chithambalam/?originalSubdomain=in Recotap website: https://www.recotap.com/ Recotap on LinkedIn: https://www.linkedin.com/company/recotap/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025. In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.   This episode covers: Longevity and healthspan focus. Consumer empowerment in health. Evolution of personal trainer roles. Lifetime's "healthy way of life" concept. MIORA: Lifetime's longevity program. Challenges in implementing longevity services. Democratizing recovery across market segments. Premium pricing for value-added services. Scaling and staffing recovery services. To learn more about Life Time, click here: https://www.lifetime.life/ To learn more about PerformX Live, click here: https://performx-live.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 04:56 Consumer and Business Perspectives on Longevity 07:02 Consumer Empowerment and Personalisation 10:11 Role of Personal Trainers in Longevity 11:55 Lifetime's Evolution and Philosophy  17:10 Lifetime's Longevity and Performance Program 21:06 Challenges and Learnings in Longevity Programs 24:02 Democratizing Longevity and Recovery  32:22 Managing Membership Prices and Value Addition  37:51 Staffing and Scaling Recovery and Rejuvenation Services

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to hear: Why most personalisation isn't personal—and how to fix it The surprising link between empathy and customer retention Netflix's 10-year lesson on making personalisation work The one question every brand should ask to connect deeply Easy, actionable steps to humanize your marketing today Key timestamps to dive straight in: [05:38] Debate over email subject lines' impact importance. [08:18] Feeling nickel-and-dimed; brands lack personalization empathy. [11:24] In-store vs. online: personalization, empathy difference. [13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening. [19:31] Brands should prioritize personalization for customer retention. [23:12] Framework created; personalization start routes explored. [24:30] Understanding intent personalizes communication in eCommerce. [25:51] Listen to David's Top Tips! Full episode notes here: https://ecmp.info/525Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/